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                            <title><![CDATA[ Latest from Who What Wear in Sustainability ]]></title>
                <link>https://www.whowhatwear.com/tag/sustainability</link>
        <description><![CDATA[ All the latest sustainability content from the Who What Wear team ]]></description>
                                    <lastBuildDate>Fri, 07 Feb 2025 07:16:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Chic and Conscious Shoppers Rely On These 16 B-Corp Fashion Brands for Elegant Essentials ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/fashion/b-corp-fashion-brands</link>
                                                                            <description>
                            <![CDATA[ It's easy being green. ]]>
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                                                                        <pubDate>Fri, 07 Feb 2025 07:16:00 +0000</pubDate>                                                                                                                                <updated>Fri, 07 Feb 2025 12:19:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Fashion]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ava Gilchrist ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iKRKsa5miBMG4zQamNxytL-1280-80.jpg">
                                                            <media:credit><![CDATA[@Monikh]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An image of influencer @Monikh wearing a b-corp fashion brand.]]></media:description>                                                            <media:text><![CDATA[An image of influencer @Monikh wearing a b-corp fashion brand.]]></media:text>
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                                                            <title><![CDATA[ Reformation Finally Launched Swimwear, and the Collection Is Pure Elegance ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/fashion/swimwear/reformation-swimwear</link>
                                                                            <description>
                            <![CDATA[ *Orders every suit.* ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 21 Mar 2024 11:38:35 +0000</pubDate>                                                                                                                                <updated>Mon, 25 Mar 2024 18:20:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Swimwear]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eliza Huber ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VaWPu7LH894xW48NqHjdej-1280-80.jpg">
                                                            <media:credit><![CDATA[Reformation]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Tina Kunakey wearing one of Reformation&#039;s new one-piece swimsuits in a campaign for the launch.]]></media:description>                                                            <media:text><![CDATA[Tina Kunakey wearing one of Reformation&#039;s new one-piece swimsuits in a campaign for the launch.]]></media:text>
                                <media:title type="plain"><![CDATA[Tina Kunakey wearing one of Reformation&#039;s new one-piece swimsuits in a campaign for the launch.]]></media:title>
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                                                            <title><![CDATA[ 16 Classic Finds That Are Key to Building Your Perfect Capsule Wardrobe ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/classic-fashion-finds-unsubscribed</link>
                                                                            <description>
                            <![CDATA[ This brand is a gem. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 16 Jan 2024 22:20:34 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Feb 2024 13:29:46 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Raina Mendonça ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/311707/classic-fashion-finds-unsubscribed-311707-1706048625650-square-1280-80.jpg">
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                                                            <title><![CDATA[ I'm a Fashion Editor Who Loves to Shop Small—22 Gorgeous Brands I Always Recommend ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/slow-fashion-brands-uk</link>
                                                                            <description>
                            <![CDATA[ Spread the small-brand love. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 05 Jan 2024 17:19:35 +0000</pubDate>                                                                                                                                <updated>Wed, 23 Apr 2025 16:17:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Affordable]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                <author><![CDATA[ writtenbyavalon@gmail.com (Avalon Afriyie) ]]></author>                    <dc:creator><![CDATA[ Avalon Afriyie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jsjswEUA4GvNvSw4R9gM2n-1280-80.jpg">
                                                            <media:credit><![CDATA[@rachael_keegan]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[SMALL BRAND EDIT]]></media:description>                                                            <media:text><![CDATA[SMALL BRAND EDIT]]></media:text>
                                <media:title type="plain"><![CDATA[SMALL BRAND EDIT]]></media:title>
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                                                            <title><![CDATA[ We're Vinted Experts—5 Pro Ways to Find the Best Fashion Deals ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/how-to-shop-vinted</link>
                                                                            <description>
                            <![CDATA[ Get ready for a wardrobe revolution. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 02 Jan 2024 14:50:37 +0000</pubDate>                                                                                                                                <updated>Thu, 05 Sep 2024 17:26:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Outfit Ideas]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jess Kelham-Hohler ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/311466/how-to-shop-vinted-311466-1704218409149-square-1280-80.png">
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                                                            <title><![CDATA[ 16 Classic Winter Fashion Finds That Will Stand the Test of Time ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/classic-winter-fashion-finds-unsubscribed</link>
                                                                            <description>
                            <![CDATA[ These are winners. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 12 Dec 2023 21:24:49 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 19:53:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Winter]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                                                                                    <dc:creator><![CDATA[ Raina Mendonça ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/311215/classic-winter-fashion-finds-unsubscribed-311215-1702589015144-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Unsubscribed]]></media:credit>
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                                                            <title><![CDATA[ Can a Candle Be Eco-Friendly? How to Opt for a Cleaner Burn ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/sustainable-candles</link>
                                                                            <description>
                            <![CDATA[ Sustainable candles are gaining momentum. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 11 Oct 2023 19:23:54 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:24:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Home]]></category>
                                                    <category><![CDATA[Living]]></category>
                                                                                                <author><![CDATA[ katie.berohn@futurenet.com (Katie Berohn) ]]></author>                    <dc:creator><![CDATA[ Katie Berohn ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/309982/sustainable-candles-309982-1697119354225-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Diptyque]]></media:credit>
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                                                            <title><![CDATA[ I'm Anti-Trend, But These New-Season Items Work With My Autumn Capsule Wardrobe ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/what-to-buy-in-september-uk</link>
                                                                            <description>
                            <![CDATA[ The ultimate wish list. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 10 Aug 2023 15:27:54 +0000</pubDate>                                                                                                                                <updated>Sun, 29 Sep 2024 07:00:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Fall]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                                                                <author><![CDATA[ writtenbyavalon@gmail.com (Avalon Afriyie) ]]></author>                    <dc:creator><![CDATA[ Avalon Afriyie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/308799/what-to-buy-in-september-308799-1693477262224-square-1280-80.jpg">
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                                                            <title><![CDATA[ Reformation Is So Good Right Now—24 New Pieces I Know Will Fly ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/reformation-new-in</link>
                                                                            <description>
                            <![CDATA[ I'd wear them forever. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 06 Jul 2023 10:43:26 +0000</pubDate>                                                                                                                                <updated>Thu, 01 May 2025 06:30:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Outfit Ideas]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ writtenbyavalon@gmail.com (Avalon Afriyie) ]]></author>                    <dc:creator><![CDATA[ Avalon Afriyie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/308171/reformation-new-in-308171-1689677495202-square-1280-80.jpg">
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                                                            <title><![CDATA[ I Haven't Spent More Than $150 on Clothing in Six Months—Here's How I Did It ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/rent-the-runway-review</link>
                                                                            <description>
                            <![CDATA[ Yes, really. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 05 Jul 2023 20:17:57 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:24:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Outfit Ideas]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ jasmine.fox-suliaman@futurenet.com (Jasmine Fox-Suliaman) ]]></author>                    <dc:creator><![CDATA[ Jasmine Fox-Suliaman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/308155/rent-the-runway-review-308155-1688588579978-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Christian Vierig/Getty Images; @fashionwithjazz]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[1. Matching Sets]]></media:description>                                                            <media:text><![CDATA[rent-the-runway-review-308155-1688588579978-square]]></media:text>
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                                                            <title><![CDATA[ Feel and Look Good: Shop These Supermodel-Approved, Sustainable Summer Picks ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/sustainable-summer-picks-anne-klein</link>
                                                                            <description>
                            <![CDATA[ Slow fashion is here to stay. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 29 Jun 2023 21:05:33 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:26:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Swimwear]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Raina Mendonça ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/308077/sustainable-summer-fashion-anne-klein-308077-1688687031303-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Anne Klein]]></media:credit>
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                                                            <title><![CDATA[ Slow Fashion Is the Move for 2023—I'm Living in These 16 Dreamy Pieces ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-slow-fashion-pieces-unsubscribed</link>
                                                                            <description>
                            <![CDATA[ Your new favorite eco-conscious label. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 08 Jun 2023 17:11:06 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:21:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Swimwear]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Emma Walsh ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/307715/best-slow-fashion-pieces-unsubscribed-307715-1686672867992-square-1280-80.gif">
                                                            <media:credit><![CDATA[unsubscribed, Unsubscribed]]></media:credit>
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                                                            <title><![CDATA[ Cartier Is Empowering These Fashion Entrepreneurs Who Are Making a Difference ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/cartier-womens-initiative-awards-2023</link>
                                                                            <description>
                            <![CDATA[ The 2023 Cartier Women's Initiative Awards are here! ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 02 Jun 2023 01:48:46 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:23:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kat Collings ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/307607/cartier-womens-initiative-awards-2023-307607-1686089344579-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@sukkhacitta, @pantys, @cise.store]]></media:credit>
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                                                            <title><![CDATA[ 35 Sustainability-Minded Fashion Brands to Shop Year-Round ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-sustainable-fashion-brands</link>
                                                                            <description>
                            <![CDATA[ Because it's not a trend. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 28 Apr 2023 02:38:48 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:47:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ jasmine.fox-suliaman@futurenet.com (Jasmine Fox-Suliaman) ]]></author>                    <dc:creator><![CDATA[ Jasmine Fox-Suliaman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306967/best-sustainable-fashion-brands-306967-1682709080164-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Nanushka; Courtesy of Ninety Percent; Courtesy of Filippa K; Courtesy of Themoirè]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[1. Filippa K]]></media:description>                                                            <media:text><![CDATA[best-sustainable-fashion-brands-306967-1682709080164-square]]></media:text>
                                <media:title type="plain"><![CDATA[best-sustainable-fashion-brands-306967-1682709080164-square]]></media:title>
                                                    </media:content>
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ This Under-$100 Denim Brand Is Sustainable and Goes From an XS to a 3X ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/warp-weft-sustainable-denim</link>
                                                                            <description>
                            <![CDATA[ The best jeans. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 20 Apr 2023 02:00:23 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:47:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Denim]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                <author><![CDATA[ chinazor.offor@futurenet.com (Chichi Offor) ]]></author>                    <dc:creator><![CDATA[ Chichi Offor ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306828/warp-weft-sustainable-denim-306828-1682013949638-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@thechichio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[warp-weft-sustainable-denim-306828-1682013949638-square]]></media:description>                                                            <media:text><![CDATA[warp-weft-sustainable-denim-306828-1682013949638-square]]></media:text>
                                <media:title type="plain"><![CDATA[warp-weft-sustainable-denim-306828-1682013949638-square]]></media:title>
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                                                            <title><![CDATA[ 14 Sustainability-Minded Beauty Brands We Know You'll Love as Much as We Do ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/sustainable-beauty-brands-uk</link>
                                                                            <description>
                            <![CDATA[ Worth switching up your routine for. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 10 Apr 2023 09:20:51 +0000</pubDate>                                                                                                                                <updated>Fri, 05 Apr 2024 07:00:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306631/sustainable-beauty-brands-306631-1681124280535-square-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                <media:title type="plain"><![CDATA[sustainable-beauty-brands-306631-1681124280535-square]]></media:title>
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                                                                                        </item>
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                                                            <title><![CDATA[ I'm on a Journey to Shop Sustainably—These Urban Renewal Pieces Make It Easy ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/urban-renewal-vintage</link>
                                                                            <description>
                            <![CDATA[ This repurposed denim has the perfect vintage look. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 05 Apr 2023 15:18:28 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:47:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Denim]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Natalie Gray Herder ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306562/urban-renewal-vintage-306562-1681134702059-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Original Illustration by Makena Frederick]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[urban-renewal-vintage-306562-1681134702059-square]]></media:description>                                                            <media:text><![CDATA[urban-renewal-vintage-306562-1681134702059-square]]></media:text>
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                                <item>
                                                            <title><![CDATA[ Beauty Forecast: Here's What the Industry's Future Looks Like ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/future-of-beauty</link>
                                                                            <description>
                            <![CDATA[ From injectables to hair growth. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 23 Mar 2023 15:04:20 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:48:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ erin.jahns@futurenet.com (Erin Jahns) ]]></author>                    <dc:creator><![CDATA[ Erin Jahns ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306323/future-of-beauty-306323-1680290238460-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images, Veracity, Pause Well-Aging]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[future-of-beauty-306323-1680290238460-square]]></media:description>                                                            <media:text><![CDATA[future-of-beauty-306323-1680290238460-square]]></media:text>
                                <media:title type="plain"><![CDATA[future-of-beauty-306323-1680290238460-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/306323/future-of-beauty-306323-1680290238460-square-1280-80.jpg" />
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                                                            <title><![CDATA[ I'm a Fashion Expert With Classic Taste—Here's Everything on My New-Season Wish List ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/april-shopping-guide</link>
                                                                            <description>
                            <![CDATA[ Leave coats at the door. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 10 Mar 2023 14:38:22 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Apr 2025 07:45:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Dresses]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                <author><![CDATA[ writtenbyavalon@gmail.com (Avalon Afriyie) ]]></author>                    <dc:creator><![CDATA[ Avalon Afriyie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pccsyEcK2p98PRY428j4eU-1280-80.jpg">
                                                            <media:credit><![CDATA[M&amp;S]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[WHAT TO BUY IN APRIL]]></media:description>                                                            <media:text><![CDATA[WHAT TO BUY IN APRIL]]></media:text>
                                <media:title type="plain"><![CDATA[WHAT TO BUY IN APRIL]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/pccsyEcK2p98PRY428j4eU-1280-80.jpg" />
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                                <item>
                                                            <title><![CDATA[ How Copenhagen Has Cemented Itself as Fashion's Coolest City   ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/ciff-trade-show</link>
                                                                            <description>
                            <![CDATA[ Put it on your radar. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 21 Feb 2023 15:02:52 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:01:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Runway]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                                                                <author><![CDATA[ jasmine.fox-suliaman@futurenet.com (Jasmine Fox-Suliaman) ]]></author>                    <dc:creator><![CDATA[ Jasmine Fox-Suliaman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305668/ciff-trade-show-305668-1677071940500-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Envelope1976; Courtesy of Notes du Nord]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ciff-trade-show-305668-1677071940500-square]]></media:description>                                                            <media:text><![CDATA[ciff-trade-show-305668-1677071940500-square]]></media:text>
                                <media:title type="plain"><![CDATA[ciff-trade-show-305668-1677071940500-square]]></media:title>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305668/ciff-trade-show-305668-1677071940500-square-1280-80.jpg" />
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                                                            <title><![CDATA[ New Year, New Talent—8 Designers to Watch This Year ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/rising-designers-interview-2023</link>
                                                                            <description>
                            <![CDATA[ Bookmark them ASAP. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 16 Feb 2023 17:37:02 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:53:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ jasmine.fox-suliaman@futurenet.com (Jasmine Fox-Suliaman) ]]></author>                    <dc:creator><![CDATA[ Jasmine Fox-Suliaman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305606/rising-designers-interview-2023-305606-1676597555720-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Teurn Studios]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[rising-designers-interview-2023-305606-1676597555720-square]]></media:description>                                                            <media:text><![CDATA[rising-designers-interview-2023-305606-1676597555720-square]]></media:text>
                                <media:title type="plain"><![CDATA[rising-designers-interview-2023-305606-1676597555720-square]]></media:title>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305606/rising-designers-interview-2023-305606-1676597555720-square-1280-80.jpg" />
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                                                            <title><![CDATA[ 3 Elevated Fashion Brands I Have on My Radar Right Now ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-reformation-aligne-everlane-items</link>
                                                                            <description>
                            <![CDATA[ And you might not have heard of them. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 06 Jan 2023 11:21:51 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:06:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Krystal Frenche-Davies ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304745/best-reformation-aligne-everlane-items-304745-1673284167623-square-1280-80.jpg">
                                                            <media:credit><![CDATA[COURTESY OF REFORMATION]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best-reformation-aligne-everlane-items-304745-1673284167623-square]]></media:description>                                                            <media:text><![CDATA[best-reformation-aligne-everlane-items-304745-1673284167623-square]]></media:text>
                                <media:title type="plain"><![CDATA[best-reformation-aligne-everlane-items-304745-1673284167623-square]]></media:title>
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                                                            <title><![CDATA[ 30 Sustainable Gift Ideas You Can Feel Good Giving This Season ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/sustainable-gift-guide</link>
                                                                            <description>
                            <![CDATA[ No guilt here. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 14 Dec 2022 02:44:52 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:58:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                <author><![CDATA[ jasmine.fox-suliaman@futurenet.com (Jasmine Fox-Suliaman) ]]></author>                    <dc:creator><![CDATA[ Jasmine Fox-Suliaman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304502/sustainable-gift-guide-304502-1670986100330-square-1280-80.jpg">
                                                            <media:credit><![CDATA[SZYMON BRZÓSKA/THE STYLE STALKER]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[sustainable-gift-guide-304502-1670986100330-square]]></media:description>                                                            <media:text><![CDATA[sustainable-gift-guide-304502-1670986100330-square]]></media:text>
                                <media:title type="plain"><![CDATA[sustainable-gift-guide-304502-1670986100330-square]]></media:title>
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                                                            <title><![CDATA[ The Proof Is in the Data: Waterless Beauty Was One of 2022's Biggest Trends ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/waterless-beauty-data-2022</link>
                                                                            <description>
                            <![CDATA[ Click for 11 game-changing products. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 05 Dec 2022 19:37:16 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:54:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ katie.berohn@futurenet.com (Katie Berohn) ]]></author>                    <dc:creator><![CDATA[ Katie Berohn ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304258/waterless-beauty-data-2022-304258-1670271022347-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@dinahansen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[waterless-beauty-data-2022-304258-1670271022347-square]]></media:description>                                                            <media:text><![CDATA[waterless-beauty-data-2022-304258-1670271022347-square]]></media:text>
                                <media:title type="plain"><![CDATA[waterless-beauty-data-2022-304258-1670271022347-square]]></media:title>
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                                                            <title><![CDATA[ I'm a Fashion Expert—37 Pieces That Stopped Me in My Tracks This Month ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/small-brand-shopping-edit</link>
                                                                            <description>
                            <![CDATA[ Small brand love incoming. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 12 Nov 2022 12:36:21 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:16:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Outfit Ideas]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ writtenbyavalon@gmail.com (Avalon Afriyie) ]]></author>                    <dc:creator><![CDATA[ Avalon Afriyie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/303694/small-brand-shopping-edit-303694-1669474471521-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@writtenbyavalon]]></media:credit>
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                                                            <title><![CDATA[ I'm a Fashion Archivist—These 7 Trends Are Officially Back, and Here's Why ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/fashion-archivist-interview</link>
                                                                            <description>
                            <![CDATA[ "There is nothing new under the sun." ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 11 Nov 2022 15:37:32 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:14:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Luxury]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                <author><![CDATA[ jasmine.fox-suliaman@futurenet.com (Jasmine Fox-Suliaman) ]]></author>                    <dc:creator><![CDATA[ Jasmine Fox-Suliaman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/303670/fashion-archivist-interview-303670-1668459430128-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Carolina Herrera; Courtesy of Jil Sander; Courtesy of Magda Butrymm]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[fashion-archivist-interview-303670-1668459430128-square]]></media:description>                                                            <media:text><![CDATA[fashion-archivist-interview-303670-1668459430128-square]]></media:text>
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                                                            <title><![CDATA[ I'm Committed to Shopping Smarter—These 30 On-Trend Items Are Genius Buys ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/feel-good-fashion-finds</link>
                                                                            <description>
                            <![CDATA[ Eco-conscious picks. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 21 Oct 2022 17:21:40 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:20:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Natalie Gray Herder ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/303190/feel-good-fashion-finds-303190-1666384324401-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Chloé, Chloe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[feel-good-fashion-finds-303190-1666384324401-square]]></media:description>                                                            <media:text><![CDATA[feel-good-fashion-finds-303190-1666384324401-square]]></media:text>
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I Only Want Pieces That Will Last Forever—These 20 Fit the Bill ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/timeless-pieces-matches-fashion</link>
                                                                            <description>
                            <![CDATA[ Wardrobe wins. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 19 Sep 2022 22:13:21 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:14:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Luxury]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Aniyah Morinia ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/302535/timeless-pieces-matches-fashion-302535-1663780370983-square-1280-80.jpg">
                                                            <media:credit><![CDATA[MATCHESFASHION]]></media:credit>
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                                <item>
                                                            <title><![CDATA[ I've Been Trying Out Stella McCartney's New Skincare Line—Here's What I Think ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/stella-mccartney-skincare-review</link>
                                                                            <description>
                            <![CDATA[ I'm genuinely shocked. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 19 Sep 2022 12:48:20 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:12:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ shannonlawlor41@gmail.com (Shannon Lawlor) ]]></author>                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/302513/stella-mccartney-skincare-review-302513-1663673162622-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@SHANNONLAWLOR]]></media:credit>
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ A Style Expert Shares the Only 8 Pieces on Her Autumn Wish List ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/aligne-brittany-bathgate-edit</link>
                                                                            <description>
                            <![CDATA[ Naturally, our editors want them all now. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 09 Sep 2022 12:37:30 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:09:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Fall]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                                                                                    <dc:creator><![CDATA[ Emily Dawes ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/302354/aligne-brittany-bathgate-edit-302354-1662727829373-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Aligne]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[aligne-brittany-bathgate-edit-302354-1662727829373-square]]></media:description>                                                            <media:text><![CDATA[aligne-brittany-bathgate-edit-302354-1662727829373-square]]></media:text>
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                                                    </media:content>
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ So Many Celebrities Love This Affordable Sustainable Brand ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/celebrities-wearing-pangaia</link>
                                                                            <description>
                            <![CDATA[ And their new collection has just dropped... ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 07 Sep 2022 13:22:44 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:08:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Celebrity Style]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Celebrity]]></category>
                                                                                                <author><![CDATA[ florriealexander505@gmail.com (Florrie Alexander) ]]></author>                    <dc:creator><![CDATA[ Florrie Alexander ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/302304/celebrities-wearing-pangaia-302304-1663236559932-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@traceeellisross]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[celebrities-wearing-pangaia-302304-1663236559932-square]]></media:description>                                                            <media:text><![CDATA[celebrities-wearing-pangaia-302304-1663236559932-square]]></media:text>
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                                <item>
                                                            <title><![CDATA[ I Turn to This Unexpected Brand for All My Expensive-Looking Basics ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/nobodys-child-minimalist-edit</link>
                                                                            <description>
                            <![CDATA[ My secret's out. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 06 Aug 2022 14:08:24 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:32:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Emily Dawes ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/301665/nobodys-child-minimalist-edit-301665-1659796380841-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@amberstyledit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[nobodys-child-minimalist-edit-301665-1659796380841-square]]></media:description>                                                            <media:text><![CDATA[nobodys-child-minimalist-edit-301665-1659796380841-square]]></media:text>
                                <media:title type="plain"><![CDATA[nobodys-child-minimalist-edit-301665-1659796380841-square]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ This New Way to Shop for Designer Bags Is Already Kendall Jenner–Approved ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/fwrd-buyback-program</link>
                                                                            <description>
                            <![CDATA[ It's a responsible way to shop. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aT1BY3QBxZNGhTz24bNEu5</guid>
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                                                                        <pubDate>Mon, 18 Jul 2022 20:51:28 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:42:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Handbags]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lauren Eggertsen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/301213/fwrd-buyback-program-301213-1658184014021-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of FWRD]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[fwrd-buyback-program-301213-1658184014021-square]]></media:description>                                                            <media:text><![CDATA[fwrd-buyback-program-301213-1658184014021-square]]></media:text>
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                                                            <title><![CDATA[ Editors, Influencers and Fashion People All Want This £65 Summer Dress ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/drop-01-cader-dress</link>
                                                                            <description>
                            <![CDATA[ I can't blame them—I'd like it too. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 06 Jun 2022 09:10:47 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:28:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Luxury]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Hannah Almassi ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/300331/drop-01-dress-300331-1655213671305-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Phill Taylor for WHO WHAT WEAR]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[drop-01-dress-300331-1655213671305-square]]></media:description>                                                            <media:text><![CDATA[drop-01-dress-300331-1655213671305-square]]></media:text>
                                <media:title type="plain"><![CDATA[drop-01-dress-300331-1655213671305-square]]></media:title>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/300331/drop-01-dress-300331-1655213671305-square-1280-80.jpg" />
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                                                            <title><![CDATA[ The Affordable Summer Capsule We Are All Completely Obsessed With ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/drop-01-who-what-wear-uk</link>
                                                                            <description>
                            <![CDATA[ And you will be too. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">3GTd9MaFvwEW7wjf7vG3ib</guid>
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                                                                        <pubDate>Thu, 26 May 2022 16:42:28 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:33:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Dresses]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Hannah Almassi ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/300152/who-what-wear-uk-drop-01-unfolded-300152-1655111066385-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Phill Taylor for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[who-what-wear-uk-drop-01-unfolded-300152-1655111066385-square]]></media:description>                                                            <media:text><![CDATA[who-what-wear-uk-drop-01-unfolded-300152-1655111066385-square]]></media:text>
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                                                    </media:content>
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                                                                                        </item>
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                                                            <title><![CDATA[ What Exactly Is a Sustainable Fabric? 8 Experts Spill the Tea ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/sustainable-fabrics</link>
                                                                            <description>
                            <![CDATA[ Plus, which ones to avoid. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 25 May 2022 18:15:31 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Feb 2024 13:34:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ jasmine.fox-suliaman@futurenet.com (Jasmine Fox-Suliaman) ]]></author>                    <dc:creator><![CDATA[ Jasmine Fox-Suliaman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/300123/sustainable-fabrics-300123-1653502624995-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Still Here; Courtesy of Apparis; Courtesy of Abacaxi; Courtesy of La Femme Apéro; Courtesy of Still Here; Courtesy of Loti]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Apparis]]></media:description>                                                            <media:text><![CDATA[sustainable-fabrics-300123-1653502624995-square]]></media:text>
                                <media:title type="plain"><![CDATA[sustainable-fabrics-300123-1653502624995-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/300123/sustainable-fabrics-300123-1653502624995-square-1280-80.jpg" />
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                                                            <title><![CDATA[ Mulberry's Iconic It Bag Just Received an Upgrade—It's Better Than Ever ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/mulberry-lily-bag</link>
                                                                            <description>
                            <![CDATA[ It's carbon neutral, too. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 18 May 2022 16:25:28 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:30:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Handbags]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Hannah Almassi ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299783/mulberry-lily-bag-299783-1652187037842-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Mulberry]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[mulberry-lily-bag-299783-1652187037842-square]]></media:description>                                                            <media:text><![CDATA[mulberry-lily-bag-299783-1652187037842-square]]></media:text>
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                                                            <title><![CDATA[ Mulberry's Iconic It Bag Just Received an Upgrade—Now It's Better Than Ever ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/mulberry-lily-bag-uk</link>
                                                                            <description>
                            <![CDATA[ It's carbon neutral, too. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 10 May 2022 07:31:25 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:37:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Handbags]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Hannah Almassi ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299783/mulberry-lily-bag-299783-1652187037842-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Mulberry]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[mulberry-lily-bag-299783-1652187037842-square]]></media:description>                                                            <media:text><![CDATA[mulberry-lily-bag-299783-1652187037842-square]]></media:text>
                                <media:title type="plain"><![CDATA[mulberry-lily-bag-299783-1652187037842-square]]></media:title>
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                                                            <title><![CDATA[ I Wish I Could Keep These 8 Lesser-Known Brands All to Myself ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/small-brands-to-know-for-2022</link>
                                                                            <description>
                            <![CDATA[ But I'll be generous and introduce you. ]]>
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                                                                        <pubDate>Thu, 05 May 2022 14:17:33 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:36:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Outfit Ideas]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ writtenbyavalon@gmail.com (Avalon Afriyie) ]]></author>                    <dc:creator><![CDATA[ Avalon Afriyie ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299714/small-brands-to-know-for-2022-299714-1651929759176-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Sunshine Living]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[small-brands-to-know-for-2022-299714-1651929759176-square]]></media:description>                                                            <media:text><![CDATA[small-brands-to-know-for-2022-299714-1651929759176-square]]></media:text>
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                                                            <title><![CDATA[ We Test-Drove 10 Eco-Friendly Brands—Now, We Can't Stop Talking About Them ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/sustainable-fashion-try-on</link>
                                                                            <description>
                            <![CDATA[ It's your turn next. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 27 Apr 2022 17:28:40 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:34:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eliza Huber ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299543/sustainable-fashion-try-on-299543-1651268389689-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@joiedejude]]></media:credit>
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                                <item>
                                                            <title><![CDATA[ 5 Ways to Find High-Quality Pieces on the High Street ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/how-to-shop-high-street-sustainably</link>
                                                                            <description>
                            <![CDATA[ Tips to use right away. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 21 Apr 2022 07:43:00 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:32:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Affordable]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Andrea Cheong ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299375/how-to-shop-high-street-sustainably-299375-1650545600429-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@fashionenth]]></media:credit>
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                                <media:title type="plain"><![CDATA[how-to-shop-high-street-sustainably-299375-1650545600429-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299375/how-to-shop-high-street-sustainably-299375-1650545600429-square-1280-80.jpg" />
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                                                            <title><![CDATA[ High-Dose Sustainability (and the Beauty Brands Doing It) ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/high-dose-sustainability-beauty</link>
                                                                            <description>
                            <![CDATA[ The beauty industry's sustainability problem and the brands pushing for change. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 20 Apr 2022 13:13:19 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:45:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ katie.berohn@futurenet.com (Katie Berohn) ]]></author>                    <dc:creator><![CDATA[ Katie Berohn ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299348/high-dose-sustainability-beauty-299348-1650480032570-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
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                                                            <title><![CDATA[ 38 Items That Are as Chic as They Are Sustainable ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/stylish-sustainable-items</link>
                                                                            <description>
                            <![CDATA[ In honor of Earth Day. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 20 Apr 2022 02:30:53 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:42:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                <author><![CDATA[ allyson.payer@futurenet.com (Allyson Payer) ]]></author>                    <dc:creator><![CDATA[ Allyson Payer ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299336/stylish-sustainable-items-299336-1650422257299-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@alyssainthecity]]></media:credit>
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                                                            <title><![CDATA[ Cartier Is Empowering These Fashion Entrepreneurs Who Are Making a Difference ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/cartier-womens-initiative-2022-carol-chyau-shokay</link>
                                                                            <description>
                            <![CDATA[ Forget cashmere—it's all about yak. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 08 Apr 2022 03:44:32 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:36:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kat Collings ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299104/cartier-womens-initiative-2022-carol-chyau-shokay-299104-1649896600619-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Cartier]]></media:credit>
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                                                            <title><![CDATA[ I Was a Shopaholic, But a Capsule Wardrobe Changed Everything ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/bianca-foley-capsule-wardrobe</link>
                                                                            <description>
                            <![CDATA[ Here's how you can do it too. ]]>
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                                                                        <pubDate>Thu, 07 Apr 2022 10:06:45 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:34:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Bianca Foley ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/299075/bianca-foley-capsule-wardrobe-299075-1650372847262-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Bianca Foley]]></media:credit>
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                                <media:title type="plain"><![CDATA[bianca-foley-capsule-wardrobe-299075-1650372847262-square]]></media:title>
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                                                            <title><![CDATA[ Trying to Shop More Sustainably? These 24 Affordable Pieces Make It Easy ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/walmartshop2022</link>
                                                                            <description>
                            <![CDATA[ Spring dresses? Trending denim? It's all here. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 14 Mar 2022 22:16:16 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Jan 2024 16:05:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Spring]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ardon Hall ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/298554/walmartshop2022-298554-1647989979403-square-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ 4 Spring-Ready Co-Ord Sets That Are Genuinely Worth Buying ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/sustainable-sets</link>
                                                                            <description>
                            <![CDATA[ I'm a sustainability expert and have worked it out. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 07 Mar 2022 14:33:51 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:43:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Luxury]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Andrea Cheong ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/298368/sustainable-sets-298368-1646666164512-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Andrea Cheong]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[sustainable-sets-298368-1646666164512-square]]></media:description>                                                            <media:text><![CDATA[sustainable-sets-298368-1646666164512-square]]></media:text>
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                                                            <title><![CDATA[ If the Category Is Chic and Consciously Made, These Nordstrom Items Fit the Bill ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/sustainable-style-nordstrom</link>
                                                                            <description>
                            <![CDATA[ Committing to a sustainable future. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 04 Mar 2022 23:58:21 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:44:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Outfit Ideas]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                                                                                    <dc:creator><![CDATA[ Aniyah Morinia ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/298349/sustainable-style-nordstrom-298349-1646682247669-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Nordstrom]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[sustainable-style-nordstrom-298349-1646682247669-square]]></media:description>                                                            <media:text><![CDATA[sustainable-style-nordstrom-298349-1646682247669-square]]></media:text>
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                                                            <title><![CDATA[ These 3 Designers Stood Out as Sustainability Pioneers at London Fashion Week ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/london-fashion-week-sustainable-designers</link>
                                                                            <description>
                            <![CDATA[ Such clever ideas. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 24 Feb 2022 19:36:24 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:40:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Andrea Cheong ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/298161/london-fashion-week-sustainability-autumn-2022-298161-1645735068144-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Vivienne Westwood]]></media:credit>
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                                                            <title><![CDATA[ 7 Fashion Experts on the Indie Brit Brands They Love to Wear ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/independent-british-fashion-brands</link>
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                            <![CDATA[ Keeping it local. ]]>
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                                                                        <pubDate>Fri, 18 Feb 2022 11:34:44 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:29:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Hannah Almassi ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/298037/independent-british-brands-298037-1645623879567-square-1280-80.gif">
                                                            <media:credit><![CDATA[Michaela Efford]]></media:credit>
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