Dove Cameron is having a landmark year. She turned 30 in January. She married Italian singer-songwriter Damiano David in September. Her debut studio album, Final Girl, drops in November. Amid it all, she's somehow created a skincare collection in partnership with Curology, a company that provides access to prescription-strength, custom-formulated skincare products. This, however, is the brand's first non-prescription collection. It's formulated for all skin types and echoes the brand's long-standing ethos that patients and customers deserve highly effective, science-backed skin solutions.

"I was approached by Curology a while ago," she tells me. "I get approached by brands often, but I'm pretty picky. I know people say this, so it's kind of lost its intensity, but I really don't work with brands unless I actually love the product or line, whatever it is. I've never done that and I never will." She spent months working on the collection—from choosing which products felt necessary to include to reviewing the active ingredients that would make up the individual formulas and the packaging and design elements. Now, after months of work, the Dove Cameron x Curology collection is here. It's new to us, but she's been using it for months. In fact, it's the exact skincare routine she used to prepare for her wedding, along with healthy lifestyle habits and a certain red light mask. Ahead, read our exclusive interview with Cameron, in which she discusses turning 30, protecting her moisture barrier, and embracing, never resisting, change.

"Skincare is so personal to me and something I'm authentically really interested in. I never ever, ever want to put my name on something that I myself don't trust or I'm not impressed with," she emphatically tells me. Long before ideating the collection, Cameron says she did her due diligence, conducting her own cold, hard research. "I was always aware that Curology had a really devoted fan base, but I had never used any sort of prescriptive skincare," she says. "I went down a really deep rabbit hole." Eventually, she asked to meet with the team, namely Whitney Tolpinrud, MD, FAAD, Curology's chief dermatologist and medical director. Needless to say, it went well. "Dr. Whitney impressed the hell out of me," Cameron says. "I felt like I was at a TED Talk or a college seminar. I was like, 'Wow, this is crazy. What you guys can do for personalization and what you were able to tell me about my skin just through meeting me over the phone or through some pictures, it was all true.' It was kind of witchy, actually."

Cameron subsequently signed on. "I started to become this weird fan where I was like, 'Wait, actually, I do want to work with you. Please call me back!'" she says. Eventually, they settled on a non-prescription collection, keeping all skin types and ever-changing environmental conditions in mind. Cameron has combination skin herself, but beyond that, she's always traveling, whether it's to L.A., Rome, or back again. "I'm always on planes. I'm always wearing heavy makeup for my job. I wanted to make a line that was formulated for everyone. We started developing this incredible, cute, and compact line. It's really made for everyone, in my opinion. I could not be more excited about how it turned out," she adds.

The four-piece collection contains a cleanser, moisturizer, hydrating primer, and lip treatment. When I ask her if it was difficult to choose just four products to create, Cameron answers honestly: "It was a little difficult because I am such a skincare addict that, of course, I'm like, 'And then let's do this, and let's do this.'" Still, she's thrilled with the final result and appreciates its simplicity more than anything. "Focusing on hydration and skin-barrier balance was important for me," she says. "These four products are cornerstones of everything that I need. It's a perfect compact package of four powerhouse products."

Cameron's focus on skin-barrier balance can't be overstated. It stems from personal trial and error. "I have always had a skincare routine. It went from being very basic to too complicated, and something that I didn't understand was contributing to the deterioration of my skin barrier. I was just doing too much all the time," she says. "Now at 30, I've really landed at this beautiful happy medium where I'm addressing all of my skincare concerns. I'm preserving the health and hydration of my skin without stripping it."

As any dermatologist will tell you, the skin barrier isn't static. It's constantly responding to topical products and environmental factors, and Cameron has learned that firsthand. "I was always one of those people who was like, 'I don't have sensitive skin. You can put any makeup on me,'" she says. "But that's not true. Your skin barrier changes with time. If you're doing too much, exfoliating too much, or using too many actives, it can lose balance. And then you're like, 'How do I get us back to center?'" Cameron laughs, adding, "Candidly, I was going to say, 'Fuck, how do I get us back on track?'"

Since then, she's learned to ignore the ever-present noise and listen to her skin. "The body is so intelligent," she says. "I feel I am so in tune with my skin now, especially with using these four products consistently. They've gotten my skin barrier to such a great place. That's where I've landed now, around 30. I'm just keeping it cute, keeping it concise, and making sure that my skincare products are extremely efficient and backed by a lot of research and expertise."

I tell her the world needs more skin awareness, and she agrees. "The skincare business model has become so 'more is more,'" she says. "There's always a new trending product. I don't want to say it's fabricated, but it's not right for all skin types. That's why the skin-barrier conversation is becoming so prevalent: We're constantly throwing new stuff at our skin and changing up our routines. It's not always backed by personalized or researched skincare products. That's part of why I'm such a huge fan of Curology."

Cameron brought this same skincare philosophy into her wedding prep. While many brides dial up the active ingredients, products, and treatments ahead of the big day, Cameron did the opposite. She was simply consistent, and it worked. Her skin looked flawless on her wedding day (as did the jaw-dropping custom Valentino creation she wore during the Tuscan nuptials, but that's neither here nor there).

"I wanted to keep my skin glowing, and I wanted to feel like myself," she says. "I didn't want to do too much. My focus was on the skincare prep. At that point, I had been using our products for such a long time that there wasn't too much work that had to go into it." I tell her that's the ultimate test (nay, flex) of a skincare routine—being wedding prep–worthy. She agrees: "I definitely utilized our Ethereal Primer, which is one of my favorite products. Skin prep is one of the most important parts of makeup. It's actually more important than the makeup, in my opinion. Using a primer that pairs well with so many different foundations and highlighters and everything… The primer was really doing a lot of work for me. It really was the perfect wedding skincare prep."

Aside from her beloved Curology collection, Cameron tells me she relied on healthy lifestyle habits, as she always does, for a glowing complexion. "I was making sure I slept. I was drinking like three liters of water a day, but that's also just normal for me," she says. "I wish I could say I did some crazy wedding prep, but genuinely, I drink so much water. I was trying to make sure I slept, and then I just kept it cute with our products and red light." When I press her for the exact red light mask she uses, Cameron tells me it's the CurrentBody device. "It's so good. It also travels well. It's so flexible. I usually just lay on the floor, put my legs up the wall, pass out for 20 minutes [while wearing it]," she says.

As is so often the case in relationships, habits both good and bad can be shared. I was curious if the newlyweds share any skincare products or advice, but Cameron says it's only circumstantial when they do. "There was a time in the beginning of our relationship where we were staying in a lot of hotel rooms, on tour and things like that," she says. "We were sharing these really small bathrooms. We were on planes, and someone would forget something, or I would have something he didn't. There was a time when we were first dating where I wasn't planning on spending the night, and then I'd be like, 'I need a cleanser. If you want me to spend the night, I need a cleanser.' But honestly, he's pretty good with his skincare. I have him using the Lethal Glow Moisturizer a little bit because it's lightweight enough and he doesn't like anything sticky. He's good on his own, though. He's a good self-care boy."

Turning 30, getting married, and releasing a debut studio album are undoubtedly exciting life events, but they can be stressful ones too, or at the very least, they can summon a lot of change into one's orbit. Cameron tells me she's used to it. In fact, the collection carries a snake motif, which is inspired by her tattoos. It can symbolize so much—transformation, evolution, and renewal. I ask her about her own relationship to change, immediately qualifying it by saying, "Sorry, it's a heavy question."

"Listen, I live in heavy," she tells me. "I love heavy. All of my placements on my astrology chart are in my eighth house. I have a crazy eighth house stellium, which is all about renewal, taboo, life and death, change. I'm heavy on that. First of all, I have two snake tattoos and one Medusa tattoo. [Curology] was like, 'This is very you; it's very emblematic of you.' And I was super excited about that. I used to count myself as a change addict. I was always this person who was like, 'Change means I'm alive. Change means I am constantly getting closer to the fullness of who I am.' So I would always throw myself headfirst into change. If something came at me, even if it was harrowing, I knew that it was the assignment. It was like, 'Okay, well, I'm not going to ignore this because it's not going to go away. It's knocking at my door.' I would always try to make friends with change. Now that I'm 30, I would appreciate a little less change. I would appreciate a little less 'Oh shit, now I've got to go deal with this fucking thing.' I wouldn't say I'm as much of a change addict now, but I would say it's a familiar friend of mine. It's something that I'm probably less afraid of than the average person."

I tell her that's impressive to someone who struggles with change. "I will say that when change shows up, it's not your enemy," she says. "It's inevitable. It's like fighting with a really heavy, wet rug. If you're wrestling with a wet rug, you are going to exhaust yourself, and you're not going to win the fight because it's sopping wet and it's so heavy. It's something you have to make peace with. Otherwise, you will exhaust yourself trying to defend against something that is like an oncoming freight train. It's not a choice you can make. Change is the only constant that we have, as people love to say. My advice would be not to fear it. It'll probably make you let go of the things that are comforting to you—those soft places to land—but it will also introduce you to a whole new plane of existence, and you will find other alternate soft places to land. It's never trying to come on the offensive, so you don't have to be defensive. It's really your friend."

If there's one thing Cameron's life has taught her so far, it's to trust herself. "Wherever you're going, even if it's a total mystery, you can handle it when you get there," she says. "That's what I try to tell myself because I've had so much evidence of it. But you can't get to that place of evidence if you're derailing yourself from this train that is inviting you to newness."

I tell her that her response reminds me of the famous quote, "Let go or be dragged," something I like to repeat to myself when facing change. "Oh, I've never heard that. It's going to be my new lock screen," she says. Matching lock screens and a love of skincare—we have that in common.

I know it's only October, but I can't help but prepare for the onset of winter. You see, I live in the Midwest, where winters are long and brutal. Every temperature-dropping thermostat, early sunset, and biting breeze reminds me that, soon, I'll be wrapped in thick layers of clothing and crunching through even thicker snow. In order to protect my skin and hair from its drying, irritating effects, I need to have the right, high-performance products on hand.

Luckily for me, I don't have to wait a moment longer to restock my favorite ones. Amazon's Holiday Beauty Event is on now through November 1. During it, you can score both daily and long-running deals on some of the best skincare, makeup, and haircare products. (I'm talking upward of 40% off!) Since I've already spent hours clicking through the deals, I thought I'd share my personal shopping list with you, dear reader. As a beauty editor with over a decade of experience, I consider myself an expert at winter-proofing my routine.

Eye cream is one of the things I'm asked about most often as an esthetician, and the questions tend to fall into three camps: do you actually need it, does it really work, and do you need to spend a lot of money on it? The short answer is that it depends on your skin and what you're hoping to achieve, but I certainly don't think you need to spend a fortune to find a good one.

My advice when it comes to eye creams and eye serums is to avoid formulas that promise to do absolutely everything. Brighten dark circles, depuff, smooth fine lines, boost firmness, tackle pigmentation… whilst it's tempting to want all of these benefits from a single product, I'd much rather see people choose a formula with a clear primary focus. Think of it in the same way you would the rest of your skincare routine—you identify your main concern, then you look for ingredients that are best suited to addressing it.

Of course, that doesn't mean you need a separate eye cream for every concern, or that an eye cream is an essential step for everyone. A well-formulated moisturiser may provide sufficient hydration for some people, whilst others might prefer a dedicated eye product because of its texture, formulation, or targeted ingredients. The important thing is understanding what you're buying and having realistic expectations about what it can achieve.

And when it comes to price, there's good news. Some of the ingredients that can make a meaningful difference to the skin around your eyes are readily available in affordable formulas, so you don't necessarily need a luxury product to get results. To help make sense of it all, I spoke to dermatologist Sonia Khorana about what makes an effective eye cream, which ingredients are worth looking for, and where your money is best spent.

What Makes an Affordable Eye Cream Good?

"An affordable eye cream can be every bit as effective as a luxury one," says Khorana. "I'd focus less on the price tag and more on the formulation." At its most basic, a good eye cream should provide hydration and support the skin barrier. Beyond that, she recommends looking for evidence-backed ingredients that target your specific concerns, whether that's fine lines or pigmentation.

What Ingredients Are Best to Look for in Eye Creams?

"It depends on what you're trying to address," says Khorana. "For dehydration and fine lines, look for humectants such as glycerin and hyaluronic acid, alongside barrier-supporting ingredients like ceramides and squalane. Peptides can be a useful addition if firmness and fine lines are a concern." For pigmentation, she recommends vitamin C or niacinamide, whilst caffeine "can temporarily improve the appearance of puffiness". Retinoids are also worth considering if fine lines are your main concern, although she notes that "they need to be introduced carefully and slowly".

Where Is Best to Save and Where to Spend With an Eye Cream?

"I'd save on the eye cream itself rather than assuming you need to spend a lot for results," says Khorana. "There are excellent affordable formulations on the market, and the ingredients that make a difference—such as glycerin, niacinamide, peptides and ceramides—aren't exclusive to expensive products." If you do want to spend more, she recommends putting that money towards "a well-formulated targeted treatment, such as a retinoid, rather than simply choosing an eye cream because it has a luxury price tag". In other words, it's the formulation that counts, not the label on the jar.

The Best Affordable Eye Creams

1. Best Overall: Naturium Multi-Peptide Eye Cream, £18
2. Best for Tired Eyes: Byoma Depuff + Brighten Eye Gel, £13
3. Best for Puffiness: The Ordinary Caffeine 3% + Escin 1% Serum, £8
4. Best for Dryness: Curél Moisture Repair Eye Cream, £25
5. Best for Dark Circles: RoC Derm Correction Eye Repair Cream, £35

1. Naturium Multi-Peptide Eye Cream

2. Byoma De-Puff and Brighten Eye Gel

3. The Ordinary Caffeine 3% + Escin 1% Serum

4. Curél Moisture Repair Eye Cream

5. RoC Derm Correxion Eye Repair Cream

6. Vichy Minéral 89 Eyes, Hydrating Eye Serum

7. The Inkey List Bio-Active Ceramide Eye Cream

8. La Roche-Posay Hyalu B5 Eye Serum

9. Hada Labo Tokyo Smoothing Anti Fatigue Eye Cream

10. CeraVe Skin Renewing Eye Cream

11. Haruharu Wonder Black Rice Bakuchiol Eye Cream

How We Tested

To find the best affordable eye creams, I focused on formulas that offer genuine value for money, looking closely at their ingredient lists, intended benefits, and suitability for different skin types. As an esthetician, I always look for products that have a clear purpose, whether that's supporting the skin barrier, improving hydration or targeting the appearance of fine lines and dark circles. I also considered texture and how comfortably each formula might fit into an everyday skincare routine, particularly when layered with other products or worn under makeup. The aim was to identify eye creams that justify their place on your bathroom shelf without requiring a significant investment.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

There are few skincare steps more important than cleansing, but as our skin changes with age, the cleanser we reach for probably should, too. If your once-reliable face wash has suddenly started leaving your skin feeling tight, dry, or a little uncomfortable, it may not be your imagination. Mature skin can become drier and more delicate over time, meaning that a cleanser that once worked perfectly may no longer be the best fit.

The good news? Finding the best cleanser for mature skin doesn't mean you need to overhaul your entire routine. In fact, the best formulas tend to be surprisingly simple, focusing on gently removing makeup, SPF, excess oil and daily grime without disrupting the skin barrier. Creams, balms, milks and gentle gels can all have a place, depending on your skin type and personal preference.

And whilst we're often tempted by cleansers promising exfoliation, brightening, or a whole host of active ingredients, cleansing is one step where less can often be more. "The priority should be effective cleansing without compromising the skin barrier," says dermatologist Sonia Khorana.

With that in mind, I've asked Khorana exactly what to look for when shopping for the best cleansers for mature skin, from the ingredients worth seeking out to the formulas and cleansing habits that could be doing more harm than good. Plus, my edit of the best cleansers for mature skin, no matter what your skin concern.

What Types of Cleansers Are Best for Mature Skin?

"As skin matures, it can become drier, more delicate and less resilient, so I generally recommend a gentle, hydrating cleanser that supports rather than strips the skin barrier," says Khorana. Cream, milk, balm and gentle gel cleansers can all be good options, depending on your skin type and how dry or sensitive it is. The key is how your skin feels afterwards: "Your skin should feel clean and comfortable, not tight, squeaky or dry," she adds. If you're prone to dryness, a richer cream or balm cleanser may feel particularly comfortable, whilst a gentle gel can work well if you prefer something lighter or have combination skin.

What Cleanser Ingredients Are Best for Mature Skin?

When choosing a cleanser for mature skin, Khorana recommends looking for ingredients that help maintain hydration and support the skin barrier. "Look for ingredients that help hydrate and support the skin barrier, such as glycerin, ceramides, squalane, panthenol and hyaluronic acid," she says. There's also no need to seek out a cleanser packed with every skincare active under the sun. "I'm less concerned with having lots of 'active' ingredients in a cleanser—the priority should be effective cleansing without compromising the skin barrier." Given that cleanser is typically only on your skin for a short time, I'd agree—prioritise comfort and barrier support over an impressive-sounding ingredient list.

The Best Cleansers for Mature Skin

1. Best Overall: Romilly Wilde Balm-to-Milk Cleanser, £60
2. Best Cleansing Balm: Alpha-H Melting Moment Cleansing Balm, £40
3. Best Luxury Cleanser: Neal's Yard Frankincense Intense Cleansing Melt, £46
4. Best Exfoliating Cleanser: Tatcha The Rice Wash, £41
5. Best Gel Cleanser: Medik8 Total Moisture Daily Cleanser, £29

1. Romilly Wilde Balm-to-Milk Cleanser

2. Alpha-H Melting Moment Cleansing Balm

3. Neal's Yard Frankincense Intense Cleansing Melt

4. Tatcha The Rice Wash

5. Medik8 Total Moisture Daily Cleanser

6. Prequel Gleanser

7. Zelens Glacier Foam Renewing Cleanser

8. Sachi Skin Saffron Luminous Cleanser

9. Cerave Hydrating Micellar Water

What Cleansers Should Be Avoided?

Rather than ruling out an entire category of cleanser, Khorana says to pay attention to how a formula leaves your skin feeling. "I'd be cautious with anything that leaves the skin feeling stripped or tight," she says. That includes very foaming cleansers, harsh surfactants, abrasive scrubs and heavily fragranced formulas, particularly if your skin is already dry or sensitive. And don't be fooled by that satisfying squeaky-clean feeling. "That sensation can actually be a sign that you've removed too much of the skin's natural oils," she explains. If your face feels tight immediately after cleansing, it's probably a sign to switch to something gentler.

How to Cleanse Mature Skin

When it comes to cleansing mature skin, technique matters just as much as the formula. "Keep it simple and gentle," advises Khorana. Use lukewarm rather than hot water, massage your cleanser over your skin using your fingertips, and avoid aggressive rubbing or scrubbing. In the evening, double cleansing can be useful if you're wearing makeup or SPF—start with an oil or balm cleanser before following with a gentle second cleanse. And don't assume you need a full cleanse every morning. "In the morning, you may not need a full cleanse if your skin is very dry—a gentle rinse with lukewarm water can be enough."

How We Tested

I’ve personally used and assessed these cleansers, considering their textures, how effectively they remove makeup and SPF, how easily they rinse away, and how skin feels afterwards. As I don’t have mature skin myself, I assessed their suitability for mature complexions alongside dermatologist Sonia Khorana’s advice, especially regarding hydration, barrier support, and potentially irritating ingredients. I also considered each product’s claims, key ingredients, skin type suitability, value, and overall user experience.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

2026 has been a huge year for Who What Wear UK. We launched our new vodcast, Hot Topics, welcomed new Editors in Residence to the team and kept bringing you the latest beauty trends and honest first-person reviews of the industry's buzziest products. And on Wednesday night, we hosted our fourth annual Next in Beauty awards at none other than the Barbican Conservatory.

The event was held at the stunning Barbican Conservatory.

The night was filled with cocktails, canapés and, of course, our iconic gifting suite filled with all of our Next in Beauty winners. Alongside our editors, we welcomed brand founders, industry professionals and our incredible expert judges, without whom none of this would be possible.

Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor co-hosted the event.

Ahead of the event, we were lucky enough to get our hair done at one of our favourite salons, Hershesons, before having a full makeover courtesy of Dior Beauty. Then, it was time to hit the stage and bestow our Best in Class winners with their trophies.

We handed out trophies to all of our Best in Class winners.

Once the speeches were over, it was time to head over to the dessert table (for the best mille-feuille we have ever tasted) and take part in our iconic beauty tombola, where guests could win incredible beauty tech, from LED masks to hair straighteners and more.

The dessert table was the star of the show.

The gifting suite was a huge hit, filled with amazing products from Parfums de Marly, Rocco, Escentric Molecules, No7 and more. It's needless to say that it was a great night all round, so keep on scrolling to see just a small selection of highlights. Now, time to start planning next year's event...

See Photos from Who What Wear UK's Next in Beauty Awards

Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results.

After much testing, swatching and reviewing, we've handpicked the very best products across our skin, hair, makeup, body and nail and fragrance categories, as well as some other special accolades. These are the crème de la crème from each category that have been awarded our prestigious Best in Class status. Ahead, you'll find the top nine beauty products pioneering efficacy, innovation and real results. Join us in applauding our Best in Class winners of 2026.

Who What Wear UK Next in Beauty Awards 2026: Best in Class

Best in Class: Skin

When it comes to skincare, we're always looking for brands that combine efficacy with cutting-edge innovation. For us, that brand is SkinCeuticals, and P-Tiox Cream is a stellar example. This powerhouse moisturiser contains a patent-pending formula packed with peptides, niacinamide and lipo-hydroxy acid, and works to plump, smooth and hydrate the skin. No wonder our judges couldn't get enough.

"I was blown away by just how much difference this made to my skin," said Eleanor Hartley, medical director at Hart Medical. "[I saw] impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. My skin was fresh and hydrated without feeling heavy; the cream turns into a watery gel and feels lightweight and invisible with no residue. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. It is glass skin in a jar."

Shop the Winner:

Best in Class: Makeup

There are so many makeup categories that choosing a Best in Class winner can be difficult. But this year, Chanel made it easy with its Les Beiges Serum Concealer. A true skincare/makeup hybrid packed with hyaluronic acid and white camellia extract, this serum-like formula becomes one with your complexion for radiant results.

"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says Who What Wear UK beauty director Shannon Lawlor. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."

Shop the Winner:

Best in Class: Hair

We all have different hair types, so finding a product everyone loves is no mean feat. However, I haven't met anyone who hasn't fallen in love with Hersheson's Almost Everything Cream. Designed for wet or dry hair, it can condition, define curls, boost shine, smooth and more.

"Ever since this product launched, I have refused to be without it," says Shannon. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all."

Shop the Winner:

Best in Class: Fragrance

Fragrance is subjective; what smells good to one person might not smell good to another. But if there's one thing our expert judges agreed on, it was that Parfums de Marly Athénaïs smells amazing. It's no surprise, really, with a blend of bergamot, orange flower, jasmine sambac, vanilla and amber.

"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says Who What Wear UK beauty editor Eleanor Vousden. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."

Shop the Winner:

Best in Class: Nails

This year, we've noticed an increased demand for at-home nail products that deliver a professional finish, and when it comes to nail tools, you can't go wrong with Navy Professional. If you're going to invest in one thing from the brand, make it the Doris Curved Manicure Pusher.

"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, making whatever nail colour you're using apply more seamlessly and last longer," says Vousden. "Most nail tools are an eyesore, but this is a beautiful thing to have in your manicure kit, and is a delight to use."

Shop the Winner:

Best in Class: Body

2026 was definitely the year body products got a glow-up. Shower gels, lotions, deodorants... our entire bodycare routines have been elevated. The product that stood out the most? Dove's Raspberry & Rose Whole Body Deodorant Spray. Designed to be used wherever you need it (not just underarms), it smells incredible and is suitable for all skin types, even sensitive.

"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says Lawlor. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record."

Shop the Winner:

Innovation of the Year

Our Next in Beauty Awards champion innovation, and if there's one brand that blew our judges away in that arena, it's clinic-born Japanese brand Takami. More specifically, Takami's Daily Renewing Soft Peel.

"Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says Who What Wear UK beauty contributor Perdita Nouril. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated."

Shop the Winner:

Breakout Brand

Speaking of exciting and innovative brands, our Breakout Brand award goes to Rocco.

Founded by broadcaster and creative director Laura Jackson, this brand is all about skincare that does good, but more importantly, feels good. Rooted in the connection between your skincare and your mood, Jackson has created a simple line of products which all feature Rocco's mood-boosting scent, FaceFeels. The aim? To make skincare fun again.

Shop the Winner:

Social Media Sensation

There's no denying the influence social media can have on trending beauty products, and this year, our Social Media Sensation award goes to Trinny London's Naked Ambition Azelaic Exosome + Vitamin C Serum. This innovative formula combines slow-release vitamin C with azelaic acid exosomes for glowing results.

"This product definitely helps brighten the skin, even skin tone and is an easy addition to your routine," says Who What Wear UK editor-in-chief, Jane McFarland. "I have been using various products from Trinny's range and thoroughly recommend this one."

Shop the Winner:

Industry Icon

Luke Hersheson has dedicated his career to redefining what great hair looks like. His distinctive vision and creativity have informed every Who What Wear UK trend report of the past decade, and from his work behind the chair to his influence on fashion, beauty and celebrity culture, his impact goes far beyond the salon. That being said, his impact on the salon world has also changed the game—introducing us to the concept of the super salon, he has created beauty utopias around London. He’s built a career on challenging conventions whilst making great hair feel accessible for all with his blowdry bars and lazy-girl-approved cuts, which is why he is a worthy winner of our Next in Beauty 2026 Industry Icon award.

Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After comprehensive testing and monitoring the effect these products had on our skin, the results are in. Join us in celebrating the best skincare products of 2026.

Who What Wear UK Next in Beauty Awards 2026: Best in Skin

Best Luxe Moisturiser

When it comes to luxurious moisturisers, Chanel's Sublimage La Crème Texture Universelle remains unmatched thanks to its intensely hydrating and luxurious texture. "Despite the price, this face cream is hands down my favourite in existence. It feels every bit as luxurious to apply and use as the price tag would suggest, and the unctuous formula leaves my skin looking and feeling the happiest it possibly can," says Who What Wear UK beauty director Shannon Lawlor.

Shop the Winner

Best Skin Tool

Out of all the skin tools our judges tested, there was one that stood head and shoulders above the rest. "The Dr. Levy Switzerland The ThermoGlow Pro really stood out in its category for the fact that it's not simply a 'sculpting microcurrent' device, but actually works on the skin, improving product absorption and supporting the lymphatic system," says facialist and Who What Wear UK beauty contributor Grace Day.

"I genuinely look forward to using it and see results immediately afterwards, particularly for unwanted morning puffiness. Both the cold and warm functions feel really luxurious and indulgent," she adds.

Shop the Winner

Best Facial SPF

Finding a good facial SPF is notoriously tricky, but Mecca Cosmetica To Save Face SPF50+ Superscreen impressed every one of our judges with its crowd-pleasing formula. "This is, without question, the most impressive daily SPF formula I have ever used," says Shannon. "It's not too lightweight, not too rich. Not too hydrating, not too skin-like. Not too glowy, not too matte. It is a Goldilocks formula, and I challenge anyone to try it once and not buy it again," she says.

Shop the Winner

Best Light Therapy Device

If you're looking to invest in a good LED mask, then Silk'n's LED Face Mask Pro comes highly recommended by Who What Wear UK editor-in-chief, Jane McFarland. "Thanks to the flexible silicone material, it's more lightweight and comfortable than other rigid LED masks that I've tried, which definitely adds to the relaxation and soothing aspect," she says. "I like that there are multiple modes that target different skin concerns, as you can adapt the programme depending on what you want to improve. It's set on 10-minute cycles, too, so it's relatively easy to build it into your routine and helps with winding down before bed."

Shop the Winner

Best Moisturiser for Sensitive Skin

Those with sensitive complexions require extra attention in their skincare, and Clinique has catered to the most sensitive of skins with its Daily Calm range, of which the Soothing Repair Cream is a standout. "This is a brilliant moisturiser for skin that experiences dryness alongside irritation," says Grace. "It's a rich formula thanks to the shea butter, but I find this made a big difference to softening and smoothing rough patches," she adds.

Shop the Winner

Best Vitamin C Serum

A good vitamin C serum is a staple in many of our skincare routines, but Trinny London's Naked Ambition Azelaic Exosome and Vitamin C Serum impressed our judges the most with its ability to even the complexion, reduce redness and boost radiance in just a few weeks. The combination of slow-release vitamin C, exosomes and azelaic acid helps target a whole range of skin concerns in one step. "This definitely helps to even the skin tone and is an easy addition to your skincare routine—I have been using various products from Trinny's range and thoroughly recommend this one," says Jane.

Shop the Winner

Best Moisturiser

Hundreds of moisturisers passed the beauty desk this year, but we crowned SkinCeuticals P-Tiox Anti-Wrinkle Cream as the very deserving winner of our Best Moisturiser category. "I was blown away by just how much difference this made in my skin. I saw impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. I used it right under my eyes as an eye cream, and it literally got rid of any tiny fine lines after just a few days," says founder and director of Hart Medical, Eleanor Hartley.

"My skin was fresh and hydrated without feeling heavy; the cream turns to a watery gel on the skin and feels lightweight and invisible with no residue and no pilling under makeup or on top of other products. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. Glass skin in a jar," she says.

Shop the Winner

Best Luxe Serum

It doesn't get much more luxurious than Sisley skincare, and its famed Black Rose collection is a favourite amongst beauty editors. In particular, we're all about the Black Rose Concentrate Serum. It works to hydrate, gently exfoliate and boost collagen production, and has the iconic rose scent that makes applying these products feel like a moment of luxury. "Overall, this serum is great for hydration and quickly sinks into the skin, leaving a gorgeous glow on my face," says Who What Wear UK junior writer Brittany Davy,

Shop the Winner

Best Personalised Skin Treatment

There's a lot to love about Renew and Me's Nightly-Active-Treatment, which is a prescription-strength formula delivered directly to your door at the correct dose for your skin. Whether you want to address fine lines and wrinkles or acne or pigmentation, this smart treatment streamlines your skincare routine and delivers real results, without the need to visit a dermatologist. "I'm a big fan of this brand; the buying process is seamless, the formulas are efficacious and the price point makes it great value," says Who What Wear UK beauty contributor Perdita Nouril.

Shop the Winner

Best Skin Supplement

Collagen supplements can be hit and miss, but our judges applaud Vida Glow's Collagen Liquid Advance formula, which not only delivers visible results in the skin but is by far the best-tasting collagen supplement around. "I take these collagen supplements every single day and have done so for over a year," says Shannon. "They are the easiest way to work collagen supplementation into a busy schedule, and they taste delicious. I will truly never be without them, and neither will my glowing skin."

Shop the Winner

Best SPF Mist

"Whilst SPFs have really innovated in recent years, I do think that spray formulas have lagged, often leaving skin feeling dry, sticky or sensitised. So this one really stands apart from others in its category," says Grace, who tested our winner: Naked Sundays Hydrating Glow Face Mist Top Up SPF50+. "It's lightweight and feels incredibly hydrating, like you've just sprayed on a moisture mist, rather than the kind of product that leaves a layer of residue on your skin. What's more, the ultra-fine spray ensures you can get a really close and even application for optimal protection," she says.

Shop the Winner

Best Face Mask

The L’Oréal Paris Revitalift Glass Skin Hydrogel Glow Masks impressed our editors so much that they've become mainstays in our skincare routines. "These sheet masks are designed to be worn for 90 minutes, during which they turn clear. I know it sounds gimmicky, but after testing them out, my skin was brimming with hydration and possessed a healthy glow that I wouldn’t ordinarily be able to achieve without having a facial," says Who What Wear UK beauty editor Eleanor Vousden. They're perfect for special occasions and travel when I want my skin to look its best," she says.

Shop the Winner

Best Skin Booster

When our complexion needs a boost, we call upon Dermalogica Futurecode Booster Damage-Correcting Longevity Serum, which received glowing reviews from consultant dermatologist Dr Mary Sommerlad. "Longevity is having a real moment in dermatology, so this product is exciting in terms of introducing quite novel concepts such as NAD+ to accessible skincare rather than clinic-only brands," she says.

"For me, the most exciting ingredient is the omni antioxidant blend, because antioxidants have been incredibly well studied and are known to contribute to skin damage, including inflammation. The skin-firming ingredients made my skin feel tighter temporarily, which was noticeable. It's a fantastic option for someone who does not want injectables but would like the temporary appearance of tighter-looking skin."

Shop the Winner

Best Toner

Those with blemish-prone or sensitive skin will love Mediheal Madecassoside Blemish Pads, which help to soothe irritation and clear blemishes and dark spots simultaneously, making them a hard-working product to have in your skincare arsenal. They can be used post-cleansing or applied as a targeted sheet mask wherever required. "This is a really great product. I love the packaging and smell; it felt just the right side of medical and dried any spots out," says Sharmadean Reid, founder of 39BC.

Shop the Winner

Best Hydrating Serum

Every skin type can benefit from a hydrating serum, and Sunday Riley's Tidal Deep Hydration and Plumping Serum quenched even the very dryest of complexions, leaving skin plumped and glowing thanks to its ability to work both on the surface and deeper levels of the skin. "This serum is a nice hydrating boost to use in the mornings, and it sits well under my SPF and makeup base products," says Brittany.

Shop the Winner

Best Lip Treatment

Not all lip balms are created equal, and this formula really impressed our judging panel. Within the formula, you'll find a whole range of ingredients that work to hydrate, plump and soothe dry lips, including rose PDRN, peptides, shea butter and ceramides. "This really lives up to the hype," says Perdita. "I used it continuously on holiday, and it kept my lips in beautiful condition and felt lovely to wear," she says.

Shop the Winner

Best Eye Cream

Infused with shea butter, marine algae extracts and hydrating glycerin, Elemis Future Restore Eye Serum delivers a welcome dose of moisture to the delicate eye area, leaving skin soft, smooth and beautifully nourished. "I'm really into this product—I love the Elemis Pro-Collagen collection," says Shannon. "I find some eye creams too rich, so I really appreciate this more lightweight serum formula."

Shop the Winner

Best Skin-Renewing Product

Daily Renewing Soft Peel has become Takami's most iconic product, and this exfoliating treatment is in a league of its own for its ability to gently rejuvenate even delicate complexions. "Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says Perdita. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated," she says.

Shop the Winner

Best Exfoliating Product

Even though it originally launched in 2009, Sunday Riley's Good Genes maintains its status as one of the very best exfoliating treatments around. It's a firm favourite amongst beauty editors and skincare experts alike, thanks to its ability to deliver glowing results almost instantaneously. Bravo, Sunday Riley. "This is a classic that still works well. When I put this on at night, my skin always looks refreshed the next day," says Sharmadean.

Shop the Winner

Best Cleanser

Rocco may have only launched this year, but it quickly made a glowing impression on our judges, who loved the gentle Soft Reset Foaming Cleanser, which effectively cleanses the day away and uplifts the spirits with its mood-boosting scents. Coupled with the colourful packaging, it became a total joy to use in our skincare routines. "The smell is so good, and this cleanser has a lovely foam. It effectively cleansed my full face of makeup," says Sharmadean.

Shop the Winner

Best Facial Tan

Bare by Vogue has a loyal following amongst our judges, but it was the Overnight Tan Mask that stood out for achieving the most effortless facial tan. "This is a great product for a lazy-girl tan," says Who What Wear UK graphic designer Emily Post. "The product feels like a nourishing moisturiser, and I woke up with a natural-looking, glowing tan. The bonus is that there’s no need to rinse it off, and no fake tan residue left on the pillow," she says.

Shop the Winner

Best Serum

We tested hundreds of serums, but when it came to both results-driven effects and innovation, Medik8 Exo-PDRN Prismatic+ was the best. "Medik8 continues to impress me as one of the most innovative brands out there," says Grace. "This serum is a perfect example of that commitment to innovation: a formula that isn't just about the ingredients on the INCI list, but has been cleverly formulated to ensure that those ingredients actually get to where they need to be," she says.

Shop the Winner

Best Night Product

Tatcha is famed for its sensorial textures and luxurious formulas, and Indigo Overnight Repair has earned a permanent spot as part of our nighttime skincare routines. "As an existing fan of Tatcha's Water Cream, I was excited to try a new moisturiser, and it didn't disappoint," says Who What Wear UK fashion editor Remy Farrell. "Thicker than the Water Cream and with a cooling and soothing feel, I woke up with my skin feeling more hydrated and softer than on previous days," she says.

Shop the Winner

Best Targeted Skin Treatment

Another classic that we still rely upon is Mario Badescu Drying Lotion, which remains the best we've tried for speeding up the lifecycle of a stubborn spot. "This cult-classic spot treatment has never failed me—even when it comes to treating really stubborn cystic spots," says Grace. "As its name suggests, it works by drying out the spot, and whilst this means it isn't the gentlest of treatments, it works fast and well."

Shop the Winner

Best Balm Cleanser

No matter how stubborn the makeup, it's no match for The Inkey List's Oat Cleansing Balm. With its sumptuous yet gentle texture, it effortlessly melts away makeup and leaves skin gently cleansed and comfortable. It's an iconic product for a reason. "This has a lovely texture, and the packaging is ideal for this type of product. It really impressed me," says fashion and beauty content creator and founder of Byfrow, Victoria Magrath.

Shop the Winner

Best Advanced Facial

The Keren Bartov Method is one of London's most acclaimed results-driven facials, which can be personalised to address a whole range of skin concerns. "This facial was incredible. The stunning clinic has so many machines with cutting-edge technology to help with a range of skincare concerns," says Who What Wear UK deputy beauty editor, Grace Lindsay.

"After my consultation, my skin was cleansed and prepped with a facial massage before photos were taken to track progress. Then five different machines were used, including laser, radiofrequency, ultrasound and more. If you have skincare concerns such as acne or pigmentation, I can see this facial making a huge difference, and I am yet to try anything like it," she says.

I've tested dozens of LED masks at this point in my career, and still, whenever someone asks me which one is worth the investment, I answer with the following: The best LED mask is the one you'll actually use consistently. At the end of the day, a device can have all the fancy bells and whistles, but if you aren't inspired to actually use it on a regular basis, you're basically throwing money out the window. Hence I don't typically ooh and aah over buzzy new features. Consistency trumps novelty every time IMO.

But if there's one mask to truly freak out over, it's CurrentBody's Series 3 launch. Easily the smartest mask I've ever seen, it offers six different colors with a "paint by numbers" design for a 100% customizable treatment. It takes a very special product to impress me given how pricey LED masks tend to be, and after testing this one for 35 days, I'm confident that it's one of the best ones you can buy. Below, find my in-depth review and why I've been recommending it to everyone I know ahead of holiday-gifting mania.

What Does the CurrentBody Series 3 Mask Do?

The CurrentBody Series 3 Mask is the latest and greatest version of the brand's FDA-approved LED face devices with six different wavelengths (red, near-infrared, deep near-infrared, blue, yellow, and green) and 750 Veritace bulbs. What is Veritace, you ask? Well, it's difficult to mass-produce LED devices at the exact same wavelength. LED masks are like snowflakes, in a way; no two products emit the exact same amount of light, and even the tiniest discrepancy can impact your skin's results. To ensure accuracy across devices, CurrentBody individually tests each device to ensure it's up to snuff. In fact, each box comes with its own Veritace certification card you can use to see its full manufacturing testing and history. Apologies for the quick tangent, but I do think it's important to know, first and foremost, that CurrentBody refuses to skimp on clinical efficacy and quality. Its devices are pricey, but you get what you pay for—top-tier technology.

But back to the Series 3 Mask itself. The coolest aspect (in my opinion) is that the mask allows you to fully customize your LED treatment—not just which color you prefer (i.e., red or blue) but exactly where you want each bulb to hit depending on your skin goals. The mask comes with preset, 10-minute treatments, which I've listed below for easy reference.

Advanced Anti-Aging

• Wavelengths: Red (633nm), Near-Infrared (830nm), Deep Near-Infrared (1072nm)
• Benefits: Boosts collagen, smooths fine lines

Advanced Clearing

• Wavelengths: Blue (415nm), Red (633nm), Near-Infrared (830nm)
• Benefits: Kills acne-causing bacteria, calms redness, and balances oil production

Complexion Corrector

• Wavelengths: Yellow (590nm), Near-Infrared (830nm)
• Benefits: Reduces redness and pigmentation

Balance & Brighten

• Wavelengths: Green (532nm), Near-Infrared (830nm)
• Benefits: Evens skin tone and fades discoloration.

If you don't fancy these available options, you can create your own treatment—yes, really. Using the CurrentBody app, you can select the wavelength you prefer (red, near-infrared, deep near-infrared, blue, green, yellow) and place it wherever you please. Dealing with breakouts on your chin? Sprinkle some blue light on the area. Struggling with redness on your cheeks? Add yellow light. It's essentially paint by numbers for LED light therapy, Emily Buckwell, CurrentBody's associate director of communications, tells me during a brand presentation.

Oh, and if you're worried about overdoing it (because, let's face it, we're not all biomedical engineers here), rest assured that once you pick and choose your wavelengths, the device automatically calculates the optimal dose for your skin. This means if you choose to treat your skin to all six wavelengths, the device will dial down the output so you don't overwhelm your skin. On the flip side, if you choose to focus on one wavelength (say, red or green), it will dose the light higher to stimulate its clinically backed benefits.

What Are the Benefits?

• Red Light: "Red light has been shown to reduce inflammation in the skin and to stimulate fibroblasts to produce collagen, which can reduce and prevent wrinkles and can improve skin texture," board-certified cosmetic dermatologist Blair Murphy-Rose, MD, FAAD, previously told Who What Wear about the technology. It's often thought of as the "anti-aging" wavelength given its ability to stimulate collagen production and smooth fine lines.
• Near-Infrared Light: While it's invisible to the naked eye, near-infrared light penetrates deeper into the skin to reduce inflammation and enhance firmness.
• Deep Near-Infrared Light: Deep near-infrared light, as its name suggests, penetrates even deeper into the skin's surface to target aging concerns, like fine lines and wrinkles. In fact, CurrentBody conducted an independent study on 32 women aged 30 to 45 and found a 37.1% reduction in wrinkles within eight weeks.
• Blue Light: Blue LED light is commonly referred to as the "acne" light, as it's known for killing breakout-causing bacteria. It can also help fade lingering spots. Although, new research is showing that overdoing blue light can result in hyperpigmentation for some. As a result, CurrentBody is careful about the dosage of blue light, sticking to a 415nm wavelength.
• Yellow Light: Yellow light is lauded for soothing redness (think rosacea) and inflammation, and CurrentBody's technology has been shown to reduce signs of aggravation by 8.6%.
• Green Light: Green light is a godsend for hyperpigmentation, but it's also been shown to reduce inflammation, improve collagen, and enhance retinoic acid benefits (so you'll get more out of your retinol). It's severely underhyped, derms say, but it's finally starting to earn more recognition in at-home devices.

How Does the New Mask Compare to Series 2?

CurrentBody continuously upgrades its LED devices based on the latest science and technology. For example, Series 1 featured 132 LED bulbs and two wavelengths (red and near-infrared), while Series 2 increased the bulb count to 236, added another wavelength (deep near-infrared) to the mix, and introduced a contoured silicone shape with more secure straps to optimize comfort. The new Series 3 version maintains that same shape and design (no edits needed—the brand really nailed it the second time around), but it boasts even more bulbs (750!) and three extra LED wavelengths: blue, green, and yellow. The controller also now has a touch-screen display, which allows you to scroll through the treatment menu and follow along with a countdown timer.

My Testing Experience and Review

I received my Series 3 Mask in mid-September and have been testing it three nights a week for the past five weeks—a total of 15 treatments so far—and I have no plans to replace it any time soon. I genuinely look forward to each session, partly because the touch-screen remote and app make it feel like I'm playing some sort of skincare video game. (Fine, I'm easily amused.) But the experience is also just so cool. I've tried the preset treatments (Balance & Brighten is my favorite) and created my own code, and I have to say the latter is what really makes the device worth the splurge. I have combination skin that's oily on my T-zone and dry and sensitive everywhere else, so I love the fact that I can target every one of my woes simultaneously.

See, I mostly struggle with hormonal breakouts on my chin, so I decided to add some blue light there to mitigate those spots. My cheeks are where I have some sun-induced inflammation and dark spots, however, so I sprinkled some green light there, and then I added red light everywhere else to address the fine etchings on my forehead and around my eyes. It really did feel like a digital version of paint by numbers, but after naming it (JC Treatment) and sending it to my device, I don't even need the app to start my customized session. It's now saved to my mask's remote, so I can just tap and go. What's truly neat is that each customized plan also comes with its own code, so I can share it with friends (or readers!) who want to benefit from the same exact treatment. For those who want to copy and paste my exact layout, find my code below.

The only callout I have is that I don't normally love when an LED mask sits flush against my skin, as the proximity to the skin's natural oils means that it needs to be cleaned way more regularly. I typically gravitate toward hard-shell options over silicone formats (purely a personal preference), but the CurrentBody technology is simply way too good to pass up here. I can live with wiping down my device more frequently—a small price to pay for the bounty of skin benefits.

Can You Use the CurrentBody Series 3 Mask Every Day?

This may be surprising coming from a beauty editor who preaches "Consistency is key!" to anyone who will listen, but I'd actually advise against daily use. The brand recommends three to five 10-minute treatments per week for the best results, per the independently tested clinical data. Yes, you do need to be consistent with LED light therapy—if you let the mask collect dust, it simply won't work—but more sessions are not necessarily better when it comes to these high-tech wavelengths. The benefits actually sit on a bell curve, so overdoing it on the LED can actually lead to adverse effects, such as hyperpigmentation, redness, or sensitivity. Dosage can be different depending on the device you have (some say it's fine to use every single day), but for CurrentBody, three to five treatments per week is all you need to reap the benefits. Trust the science.

Is the CurrentBody Series 3 Mask Worth It?

CurrentBody's Series 3 Mask is definitely on the pricey side at $570, but I'd say the fully customizable treatments make it 100% worth the splurge. No other option allows you to pick and choose which wavelength you want and where you want it, making your session completely unique to you and your skin goals. And the lights are perfectly dosed, so you don't have to worry about whether different color combinations will cancel out on your skin. That's worth the money, in my opinion.

Of course, $570 is nothing to scoff at, but when you take a look at the category as a whole, that price tag does align with most FDA-cleared options (high-quality LED devices often fall within the $500-to-$600 bucket), despite CurrentBody boasting some of the most rigorously tested tools on the market. As I mentioned, each Series 3 Mask is individually tested during manufacturing to ensure optimal power and bulb accuracy. As a result, you can trust that your mask functions at peak capacity with the most effective dose based on the latest science—and at the end of the day, that assurance is priceless.

Shop More From CurrentBody

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

If you ask anyone with dry skin, they'll probably be more than willing to tell you about how difficult it can be to find formulas that actually quench their skin. Whether you're seasonally dry like me or year-round, you know how frustrating it is to deal with skin that looks dull, flaky, and rough. The bad news is there's no "cure" for dry skin, but you can invest in products to balance it out.

"Dry skin lacks enough water and natural oils, which causes changes in the look and feel," explains Tiffany Clay-Ramsey, MD, board-certified dermatologist and Honey Pot pulse panel expert. "Moisturizers have a lot of benefits such as locking in moisture, lessening the look of fine lines and wrinkles, protecting your skin's barrier, and soothing any physical conditions that come from dryness like itch."

Still, it can be difficult to sort through all of the options on the market that claim to be the best for this skin type, and when you consider different needs on top of simply hydrating dry skin, you realize that figuring out what will actually meet your needs might be complicated. To keep your search simple, keep scrolling for seven formulas dermatologists and editors swear by for soft, dewy skin.

The Best Moisturizers for Dry Skin, at a Glance

• Best Overall: Avène Tolérance Control Soothing Skin Recovery Balm
• Best for Mature Skin: Bioeffect EGF Power Cream
• Best Splurge: Valmont Hydra3 Charging Cream
• Best for Dark Spots: Augustinus Bader The Rich Cream
• Best Budget: Aveeno Skin Relief Healing Ointment

The Best Moisturizers for Dry Skin in 2026

Best Overall: Avène Tolérance Control Soothing Skin Recovery Balm

Best for Mature Skin: Bioeffect EGF Power Cream

Best Splurge: Valmont Hydra3 Charging Cream

Best for Dark Spots: Augustinus Bader The Rich Cream

Best Budget: Aveeno Skin Relief Healing Ointment

Best Lightweight Formula: Belif The True Cream Aqua Bomb

Best for Makeup Prep: Tatcha The Dewy Skin Cream

How often should someone with dry skin be moisturizing?

In short, if you have dry skin, you should be moisturizing one to two times a day. "Reapplying after losing natural oils or water from the skin—like after a shower, washing your hands, cleansing your face, or simply whenever the skin's texture or look is noticeably altered—should be a regular practice," says Clay-Ramsey. "Dry skin can also be more sensitive to sun damage, so moisturizing the face and body using sunscreen every day is crucial to prevent skin issues."

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best moisturizers for dry skin, we leaned heavily on dermatologist insights and our knowledge as beauty experts. We also considered several factors, including key ingredients, fragrance, product size, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

Kelly Rowland has quite the résumé: singer, songwriter, actor, philanthropist, and one-third of the iconic girl group Destiny's Child. She's also a businesswoman, a mother, and, most recently, the newest global ambassador for Olay. It's safe to say she knows a thing or two about balancing a busy schedule, especially right now, as she fine-tunes her first full-length studio album since Talk a Good Game was released in 2013.

Her life demands time management and prioritization, even when it comes to self-care. As she emphatically tells me, "Rest is a big thing in my world right now." The same goes for her skincare routine. As an Olay Super Serum ($30) devotee, she keeps her a.m. routine surprisingly simple, focusing only on what really counts. Ahead, Rowland shares an inside look at her self-care routine, her favorite wellness ritual, and the number one piece of advice she would offer all women.

When Rowland joins me on a video call, she greets me with a wide smile. She instantly strikes me as warm, confident, and thoughtful—exactly how I thought (and hoped) she would be. As a millennial, I've witnessed much of Rowland's career ever since I first popped Destiny's Child's Survivor into my silver Sony CD player. (There also may or may not have been a 12 x 16 Destiny's Child poster pinned on a wall in my childhood home, but that's neither here nor there.) Sitting face to face, albeit virtually, was slightly surreal.

I was speaking with Rowland about her partnership with Olay, which she says happened organically. She grew up seeing her family members use it, and it's now Rowland's turn to experience a surreal moment. "When I was 5 or 6, I would look at my great-aunt's perfume and little bottles of Oil of Olay. I didn't know that we would have this really cool full-circle moment and I would get the opportunity to work with them," she tells me.

Rowland heard about Olay's Super Serum and wanted to try it. The brand sent it to her, and the rest is history. "I believe it's such an attainable luxury brand that all women can have," she says. "[We] get this opportunity to feel a little bit more beautiful and cared for. I think it's been a part of our lives for so long—Olay as a brand. It's really cool to be a part of the team now."

Since the partnership began, Rowland has expanded her personal Olay collection. She names Olay's Super Serum Glow Remix Body Wash ($14), specifically. "I really love it. It really is your moment in the shower. It invigorates you. Your skin feels amazing. I've believed in it from the first time I tried it, and I love how it smells. To me, scent is everything because it's the first layer of whatever else you put on your body," she says.

Olay's Super Serum line is structured around simplicity. Each multitasking product contains a blend of active ingredients to target a variety of skin concerns. They're designed to be one-and-done products, which seems to be a concept that appeals to Rowland. Her routine is simple, effective, and focused.

"On a morning where I'm just waking up and trying to head out the door, I get up and brush my teeth," she says. "I have a whole thing when it comes to brushing my teeth right now because I'm into this water-pick-and-floss thing. I floss for real with floss sticks, I floss with the Waterpik, I brush my teeth, I scrape my tongue, and I do mouthwash. I try to do something else while I'm doing that too. When my mouthwash is in, that's when I'm washing my face. After that, I do a serum on my face for the day. I do sunscreen as well. I swear by sunscreen. I wear sunscreen every day, and then I'm out the door."

When I ask what sunscreen she uses, Rowland tells me she's been known to mix it up. Lately, though, it's been EltaMD's tinted formula or the Control Corrective Oil-Free SPF 30 ($38), which she got from her aesthetician, Shani Darden.

Rowland's nighttime routine is slower, more involved, and more relaxed. "That's my self-care time, even if I have 20 minutes and I'm exhausted," she says. "I don't care what situation I'm in. I'm going to wash my face. There has never been a time when I haven't." And forget double cleansing. Rowland triple-cleanses her skin every single day. She continues, "I do a triple wash. If I'm washing off makeup, I'll use an oil cleanser. Then I'll do a wash, and then I do another wash. Then, I pour everything back into my skin, from toners to serums. I like to do a nice little spray at the end." Don't worry—I asked. She loves Caudalie's iconic Beauty Elixir Face Mist ($49) or a simple rose-water spray that she keeps in a "really pretty" bottle.

While certainly important, skincare isn't the only form of self-care, and Rowland relies on a few other simple techniques to keep herself feeling her best. The tricky part? Finding the time for it. "I try to find it. All of us do. Sometimes, in the midst of a busy week, a walk is definitely helpful. That helps to calm my body. A walk and breathing, simple stuff, meditation, praying—that helps," she says.

She turns to two wellness rituals for extra support: a dry infrared sauna, which she calls game-changing, and a red-light mask. "The red-light mask by Shani Darden is my favorite thing ever," she says. "I didn’t know how much better it could make my skin. I do it at night after I've done all of my skin treatments and everything, and then I wear the mask and go to sleep. I wake up, and my skin looks different in the morning. It genuinely does. It just looks hydrated and refreshed, and it's done the job for you after you get all the tools in place to be great. It's like, 'Yeah, I'll be great today.'"

Most of all, though, she prioritizes sleep. "I believe in rest. I like seven to eight hours of sleep. I'm a much more pleasant person when I get seven to eight hours, and you can feel the difference. I can see the difference in my skin. It's a game changer. Rest is a game changer," she says.

Rowland's self-care routine wasn't always so airtight. "I remember being younger and thinking some things didn't affect your skin, like excessive sun or a lack of drinking water," she says. "The older you get, the more you realize you can't do some of the things you did when you were 20. I think between that and just being really confident in the skin that I'm in and being able to rest… Rest! I'm telling you, rest is a big thing in my world right now."

"Oh, and I love fun," Rowland adds excitedly. "A glow-up is a fun time. It's smiles. It's laughter. That's wellness. That's also healing your body in a spiritual and social way. You also need that!"

I thank her for that reminder. In today's self-optimization culture, fun isn't always listed as a wellness technique, though it should be. Rowland agrees. "Surrounding yourself with positive people that pour into your spirit, the way you view yourself, and whether you're taking care of your mental health—all these things pour into wellness and living this life that you really deserve to live. If you treat people well and treat yourself well, you can tell. You wear a different kind of oomph," she says.

Since the days of Destiny's Child, Rowland and her bandmates Beyoncé and Michelle Williams have been almost synonymous with confidence—a solid, unshakeable kind that doesn't shout yet doesn't shrink either. I'm curious what advice she would give to a 20-something who's on the path to discovering their own. "Perfection is bullshit," she answers. "Allow yourself to make mistakes. Give yourself grace when it comes to mistakes. I think that mistakes get a real tough rap sometimes, but they actually set the foundation for how you make other decisions in the future."

"Trust your gut," she continues. "Your gut is the greatest compass you will ever have. And know that everywhere you walk, it is a privilege to be there. But it's also a privilege, for whatever social setting you're in, for them to have you. So thank you, and you're welcome."

It's an iconic answer, and I tell her as much. However, I'm curious if she has any advice for someone in their 30s (like me) who doesn't have it all figured out. She laughs, "I'm 45, and I'm still figuring it out." I breathe out a long breath. It's an honest, oddly comforting response.

Before the video call ends, I sneak in one last question—a burning question. What is Rowland's unfiltered beauty philosophy? She sits back and thinks for just a moment. "It's not really here," she says while circling her face with her hand. "You know what I mean? I used to think that pretty was cool. Pretty is bullshit. Sorry, pretty is BS. Be better than pretty. Be interesting. Be intriguing. That's beautiful to me. Have great conversations. Know about the world. Another one would be [to] know what you bring to the table. Don't try to look like nobody else. Between AI and people getting caught up in beauty trends… The trend should be whatever your thing is that you do. That's the coolest, trendiest, flyest thing ever. Trends come and go. Don't be doing what everybody's doing in the moment. Be timeless."

Shop Rowland's Beauty Essentials

What if I told you that the key to achieving a Goldilocks fall makeup base (not too shiny, not too matte) isn't a makeup product at all but a sunscreen? Stay with me here. Yes, sunscreen formulas have come a long way in recent years—especially with the recent FDA approval of BEMT!—but still, there are very few I genuinely look forward to applying and pretty much none that I'd consider a makeup staple. Well, that was until I learned this derm-approved hack.

Let me rewind. This past September, Ju Rhyu, the mastermind behind Hero Cosmetics, and board-certified dermatologist Aimee Paik, MD, launched Vize, a suncare brand spotlighting a custom hybrid noncomedogenic formula with a satin finish. The formula itself does provide a smooth, supple base for makeup, but it's Paik's technique that makes all the difference. Presenting: SPF stacking.

What is SPF stacking?

It's simple, really. Apply, or "stack," your sunscreen in thin layers, and there you have it—SPF stacking. Is this a revolutionary concept? Not exactly. Derms across the globe have been recommending this trick for years, but oftentimes, it takes a fun, clever moniker to get a good habit to finally stick. Case in point: slugging, skin cycling, skin flooding, etc. "We coined the term 'SPF stacking' as a consumer-friendly concept to help people get to the target application amount that is so important for optimal protection," Paik explains.

See, most of us know that we need a quarter teaspoon, or two full finger lengths, of sunscreen on the face to achieve proper protection, but not many of us actually adhere to that rule in practice. Even I, a beauty editor who talks to dermatologists on a daily basis, can apply my SPF haphazardly, especially as summer comes to a close. (I'm really putting myself on blast here.) "You can be diligent about wearing SPF every day and still be underapplying and not getting its full benefit," adds Paik. By consciously applying the product in stackable layers, you can ensure you're getting adequate coverage without making your skin feel too heavy or greasy. Plus, the trick makes my makeup less likely to pill and smear, which is great news for my "cashmere skin" looks this fall. More on that in just a moment…

What are the benefits?

The number one benefit is, of course, adequate sun protection. "Most people don't realize that most of what we consider aging—wrinkles, dark spots, dry, sallow skin, textural changes—is really sun damage," declares Paik. "It's amazing when I have patients start to use sunscreen daily and witness the transformation it makes in their skin quality." As I mentioned above, however, you won't experience said transformation if you aren't actually applying the correct dose. "You can be diligent about wearing SPF every day and still be underapplying and not getting its full benefit," Paik adds, which is why she recommends the stacking hack to make your application mess- and hassle-free.

Not for nothing, stacking your sunscreen can also lend an aesthetic benefit. Namely, it allows makeup to "set really nicely on top of it," Paik shares. This will depend on the exact SPF you use, but if you select a cushiony formula with a soft, nearly undetectable sheen (Paik is quick to recommend Vize's Cloudwear Daily SPF 30), trust me—your foundation will apply like butter. Ask any makeup artist, and they'll agree. To avoid pilling, it's best to wait a beat between your skincare and makeup routine so any water-based formulas have time to fully dry down. Stacking your SPF involves waiting a minute or two in between each thin layer, which inherently results in a seamless, smooth base ready for foundation and concealer. "You should wait a few minutes before applying any makeup, ideally 15. But even a few minutes helps your sunscreen start to set and form its protective film," Paik notes.

Again, it's simple, but it bears repeating as we enter the cooler, drier season, which may trigger flaky patches of skin. Paik concurs. "During the fall, humidity falls, and the skin becomes drier, so using a hydrating sunscreen at the recommended generous amount can help keep skin looking and feeling supple," she insists.

How to Layer Correctly

After completing your regular skincare routine (cleanser, serum, moisturizer, etc.), Paik recommends squeezing two strips of sunscreen across the full length of your index and middle fingers—the "two-finger rule" for proper sun protection. But instead of massaging in the full amount all at once, she dabs a small bit across her face and rubs it in with her other hand. Wait a moment for it to dry, then keep repeating until you've used up the entire amount. "This sometimes means four to five layers on my face," she explains. "I also highly recommend taking more product and applying it to your chest, where women experience a lot of sun damage." You can use the same stacking approach there, too, if you'd like to achieve the same velvety finish.

One quick caveat: Stacking only applies to a single SPF formula. Meaning, you can't apply one layer of a glowy sunscreen and one layer of matte sunscreen and expect to accumulate coverage. That's unfortunately not how SPF levels work. "UV filters need to form an even protective film across the skin. The vehicle chassis is just as important as the active ingredients to achieve an even protective layer, so mixing multiple products together is not ideal," Paik further explains. Rather, think of SPF stacking as applying multiple layers of a single sunscreen. Trust me. The extra few seconds it takes to blend are worth securing accurate protection and a perfectly dewy finish.

The Best Sunscreens to Shop (and Stack) This Fall

Long live the Kylie Jenner vlogs! The mogul and WWW August cover star is back in her vlogger era, serving us glimpses into her daily life—and skincare routine. Just recently on Instagram, she posted a clip titled "GRWM for bed" and walked through her entire regimen from start to finish, which includes some very buzzy beauty staples: an iconic cold cream, an editor-beloved cleanser and moisturizer, and a viral Korean retinol serum. We'll dive into them all in just a moment, but the retinol bears mentioning up top. See, it's not just any OTC formula. It's actually a retinol "booster" with 0.1% retinal, peptides, niacinamide, panthenol, and spicules that create microchannels in the skin for better absorption—and thus faster results.

In fact, a majority of reviewers online have pointed out the quick timeline, with one sharing they've seen results after just a week. "Even my hubby noticed," they write, adding that the serum is "worth every penny." Scroll ahead to shop the serum in question, plus Jenner's other nighttime skincare staples.

Shop Kylie Jenner's Full Nighttime Skincare Routine

I forgive friends and family when they ask me to recommend "a good collagen eye cream". We're often told that collagen is the structure that keeps our skin looking plump and firm, and it is. But applying collagen topically in your skincare routine isn't actually the right way to replace or maintain collagen, especially if you want to address wrinkles, under-eye hollowing or any concern around the eye area.

Do Collagen Eye Creams Work?

"Collagen in skincare is a bit of a tricky subject, because collagen itself is a huge molecule and carries a large molecular weight; therefore, it won’t penetrate the upper layer of the skin (the stratum corneum) to any meaningful or functional depth, so it won’t affect stimulation of collagen," says Dr Elizabeth Hawkes, consultant ophthalmic and oculoplastic surgeon. "It can condition the surface, however, as it works as a humectant to attract and trap moisture, so will make skin feel smoother, but it won’t actually replace dermal collagen just by putting it on the surface," she says.

What to Look For

Instead, you want to look for skincare ingredients that stimulate collagen. "If you really want to improve firmness, elasticity and smooth fine lines, look for collagen-boosting ingredients like peptides. Other great ingredients include gentle retinoids (vitamin A), vitamin C and E," says Dr Hawkes. "Vitamin C encourages collagen production but also works to protect against environmental damage and can improve pigmentation caused by sun exposure. These ingredients actively stimulate your skin to produce its own collagen, which is what makes a real difference over time," she says.

"Peptides are the gold standard to look for in your eye creams—they are signalling molecules, so essentially they signal to the fibroblasts (the cells that make structural proteins) to synthesise new collagen and elastin," adds Dr Hawkes. "There are over 300 types of peptides used in skincare, but ingredients like Matrixyl 3000 remain the gold standard because they’re well researched and consistently deliver results."

Scroll on for our edit of the best eye creams and eye serums that harness these ingredients to encourage collagen production, including recommendations from Dr Hawkes.

Best Eye Creams for Collagen Production

• Best Overall: Medik8 Crystal Retinal Ceramide Eye, £42
• Best Peptide Eye Cream: Marks & Spencer Formula Ultra Peptide Eye Cream, £20
• Best Vitamin C Eye Cream: Tatcha The Brightening Eye Cream, £64
• Best Retinal Eye Cream: Beauty of Joseon Revive Eye Serum Ginseng + Retinal, £15

1. Medik8 Crystal Retinal Ceramide Eye

Retinoids (such as tretinoin, retinol or retinal) are one of the few proven ways to stimulate collagen production. So looking for eye creams such as this one makes for a sensible investment in your eye care. It contains retinaldehyde (which works 11 times faster than retinol) to stimulate collagen production, and it also contains peptides, which help to plump the eye contour. It's a great one to use alongside Medik8's Crystal Retinol serum, and the eye cream version also comes in varying strengths as your skin adjusts, so the results compound over time. I have sensitive skin, but even I've not experienced any irritation with this eye serum.

2. Marks and Spencer Formula Ultra Peptide Eye Cream

When I asked Dr Hawkes to recommend a good peptide eye cream, this eye cream was at the top of the list and comes in at just £20. Clinical trials showed that it reduced fine lines and wrinkles in just four weeks, and it harnesses the plumping effects of peptides, which work in tandem with caffeine, bakuchiol and niacinamide to address dark circles and puffiness. It's a great all-rounder to add to your routine and won't make your bank account cry like other expensive eye creams.

3. Tatcha The Brightening Eye Cream

This luxurious eye cream from Tatcha is one of my favourites. It contains slow-release vitamin C, which helps to encourage collagen production, but also has a skin-brightening effect that can be useful for brightening dark circles. The silky texture never fails to ensure my makeup glides on like butter, so I always recommend it as a good daytime eye cream that will make your concealer sit beautifully throughout the day, too.

4. Beauty of Joseon Revive Eye Serum Ginseng + Retinal

This is another of Dr Hawkes' favourites that also happens to come in at under £20. It features 2% retinal liposome to help plump fine lines, whilst ginseng root extract, niacinamide and glycerin work in tandem to hydrate and brighten the eye area. It's a great eye cream to try if you're new to retinal, as it's gentle on sensitive skin and delivers brilliant results with consistent use.

5. Dermalogica Smart Eye Density Redensifying Undereye Serum

Under-eye hollowing can be caused by the loss of collagen in the skin, but it can be very difficult to treat outside of in-clinic treatments; however, since adding this eye cream into my routine, I've noticed a softening in its appearance. The growth factors work to stimulate collagen fibroblasts, helping to plump the delicate, thin skin around the eye area. It has a silky, serum-like texture that makes great prep for makeup application, too.

6. Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream

7. La Prairie Skin Caviar Luxe Eye Cream

How We Tested

Each of the eye creams have been tested first-hand by our beauty editorial team, or come at the recommendation of an eye surgeon. We tested the eye creams that contain proven ingredient that help to stimulate collagen production, such as retinoids, vitamin C and peptides, and listed the ones that really work across different budgets to help you find the best collagen-producing eye cream for you.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

It's no secret that I love Korean skincare. In fact, it makes up about 90% of my current skincare routine. With high-efficiency ingredients and elegant formulas, I can't help but restock my favorite products when I get the chance, and today is the *perfect* opportunity. That's because Amazon's Big Deal Days sale is on, and thousands of K-beauty products made the cut (lucky me). I'm talking about internet-viral items from Medicube, Biodance, and more, plus some editor-approved sleeper hits. Ahead, see 17 standout products worth adding to your cart. You better act fast, though. Today is the last day to score these deals.

As a beauty editor, I'm my friends' and family members' first point of contact for all things hair, makeup, skin, nails, and fragrance. I'm used to fielding calls and texts like, "Is this hair mask really worth it?" and "Help! I need a vitamin C serum that doesn't cost a million dollars but will fade my dark spots." When a big sale starts, those calls and texts double. And I get it. Even if a certain item is on sale, you still want to know it's worth your money before pressing the "buy now" button.

Since Amazon's Prime Big Deal Days are on now (and end tonight, FYI!), I've been shelling out recommendations left and right. Most recently, my sister asked me for a list of must-buy beauty products, and as I've already done the work, I thought it would be easy enough to share it with you, dear reader. Ahead, see my complete list, from a spa-worthy bodywash to a Korean retinol serum.

Three weeks ago, if you'd asked me to name the gold-standard skincare product for aging concerns (sagging, fine lines, and the like), I'd probably recommend a retinol serum, peel, or some kind of peptide-infused, collagen-stimulating treatment. And, yes, I still do consider those top-tier formulas, but after a crash course in skin longevity with Elizabeth Arden, I'll say that a simple, foundational ingredient deserves way more hype. The brand gathered a collective of industry-leading skin experts—including London-based dermatologist Mary Sommerlad, holistic GP Lafina Diamandis, and Madrid-based aesthetic physician Inés Lipperheide—to discuss how to support skin's resilience over time rather than resorting to quick aesthetic fixes. All three of them agreed that the best thing anyone can do, regardless of skin type or lifestyle, is focus on ceramides.

A quick refresher: Ceramides are the glue that literally holds your skin barrier together. The stronger your skin barrier, the better it can hold onto moisture and keep aggressors (pollutants, free radicals, irritants) from wreaking havoc—which, in turn, keeps you looking firm and plump. "No matter how sophisticated your acids are, if your skin is irritated and inflamed, [that will] drive the degradation of collagen and elastin, stop cells from functioning, and you're just going to get increased damage," Sommerlad explains to me. Your skin does create its own natural ceramides, but alas, that process degrades over time. "Once we get into our mid-30s, we're not making as many ceramides as we were before, so it becomes even more important to look for formulations that restore your ceramide levels," Sommerlad adds. Read: If you're in your 30s or older, you should *definitely* incorporate ceramide-infused skincare into your routine.

Enter Elizabeth Arden's Advanced Gold Ceramide Capsules, a single-dose serum reformulated to not only replenish lost ceramides but also encourage your skin to create more of its own from the inside out. Allow me to explain.

What Are the Advanced Gold Ceramide Capsules?

If you're familiar with Elizabeth Arden, then you know the brand has been formulating with ceramides for over 35 years—way before the ingredient reached buzzword status. That said, the brand consistently evolves its ceramide-infused products as new research and technologies become available, and the Advanced Gold version reflects the latest science to address and prevent signs of skin aging.

It does so with an enhanced skin-identical ceramide matrix, which, as the name suggests, mimics the exact ceramides present in your skin. "There are various classes of ceramides. They differ in their chemical structure. They differ in their sizes," explains Vivek Subramanian, vice president of R&D, during an exclusive brand preview. "What we have done is make it completely skin identical, so it goes exactly where it needs to and instantaneously creates a stronger barrier."

But the formula doesn't just introduce new ceramides into the skin. It also enhances your skin's natural production of its own stores (which drops dramatically with age) via a patent-pending P-PAR longevity catalyst. See, P-PARs (or peroxisome proliferator-activated receptors) play a significant role in lipid production, similar to how retinoic acid receptors (RARs) are responsible for stimulating collagen. Elizabeth Arden's proprietary ingredient is able to switch on those receptors and instruct them to create more ceramides, thus strengthening the skin barrier from the inside out. "It's a small molecule that penetrates deep below the stratum corneum, and it actually turns on the engine that produces ceramides, so you're teaching skin to make its own ceramides," Subramanian adds.

Finally, as skin tends to grow more sensitive with age, the capsules include a phyto-proof complex with bisabolol and ginger root that soothes, minimizes inflammation, and reduces the appearance of redness—both immediately and over time.

What Changed in the Formula?

Many beauty-brand loyalists (self included) groan whenever they see the word "reformulation." I mean, if it ain't broke, don't fix it—right? Rest assured this revamp doesn't change the serum's user experience. If anything, the texture is even more easily absorbed and layers better underneath makeup (more on that in just a moment!). Ingredient-wise, the brand didn't actually take anything away; rather, it added innovative players—namely, that P-PAR longevity catalyst—for a more synergistic approach to ceramide skincare.

"The addition is something that's really positive for your skin," shares Sommerlad, who assures me that her patients wouldn't notice a difference between the old and new capsules. "The difference they notice would be a good difference," she adds. "Maybe even sooner [the skin] feels softened. … But in terms of the packaging, presentation, and sensorial feel, it should just be a joy. There's nothing added that could potentially irritate someone."

What Experts Say

As Sommerlad mentioned up top, natural ceramide levels dip once we hit our mid-30s, which is why she recommends formulas that restore those reserves. Of course, it's never a bad idea to nourish the skin with ceramides at any age (whether you're 25 or 85), but consider it a top to-do once you hit that 30-year-old benchmark. "You need an intact skin barrier for having healthy skin [and] for tolerating procedures," she says, adding that these capsules are wonderful for "strength training" your skin barrier before spendy, in-office treatments. Plus, you can use them 24 hours post treatment to soothe and fortify the skin. "Even the way your makeup will sit will be so much better if you have a lovely, intact skin barrier," she adds.

In fact, celebrity makeup artist Nam Vo (known for her dewy "dumpling" skin) always keeps a few capsules in her kit for on-the-go makeup prep and swears by one capsule on clean skin for a glowy base that never reads too greasy. "As soon as you put it on, it feels like silk and absorbs instantly," she tells me. "You could go right into foundation, and it doesn't make the foundation pill." Sometimes she'll even mix a capsule with the foundation itself for an even dewier application, which "will make your matte foundation slip on like butter," she declares. "Another thing I do sometimes is mix a drop with my cream bronzer. It looks like you just made love to the sun, like golden hour on your face." Sold.

My Personal Review

I can attest: This texture is delightfully silky. I usually steer clear of anything that feels too greasy (my easily congested pores break out at the mere thought of heavy balms and oils), so I was a little worried that the lipid-rich serum would lead to angry zits. Much to my relief, it had the complete opposite effect. My redness-prone skin looked immediately calmer post-application, and it eagerly drank up the serum in seconds—likely thanks to those skin-identical ceramides. You'll see I do turn a bit rosy in the video below, but that happens when I massage any skincare product into my skin. (Again, I have a fair, sensitive complexion that flushes easily.) After a few seconds, all I'm left with is an incredible glow and skin that feels baby-soft.

I am quite diligent with my skincare as a beauty editor, so I'm not exactly starting from scratch when it comes to promoting ceramide production. That said, I could always be better at prioritizing skin barrier health, as I'm constantly putting it under duress with every treatment and product I test. (Don't get me wrong. I'm happy to play guinea pig for the sake of robust recommendations, but I'd be lying if I said my barrier was thriving!) Incorporating these ceramide capsules into my routine has made me feel more at ease; I can literally feel them coddling my skin barrier with each application. I know that'll serve me well in the long run as my internal ceramide levels deplete and keep my skin calm as I introduce it to harsher treatments (acids, retinol, and the like).

After hearing Vo's review, I also had to give her buttery-foundation trick a try. I've been mixing my foundation with a milky toner the past few months for a super-sheer, dewy application, but I'm curious if something a tad more moisturizing would work better when cooler weather hits. Lo and behold, the trick worked like a charm. I definitely didn't need a ton of product—just a drop or two did the trick—but it mingled seamlessly with my velvety skin tint and made my skin look nicely hydrated. Since the ceramides in the formula are structurally similar to the ones naturally present in skin, it absorbs like a dream and reflects light in all the right places, which is what makes it read glowy, not sweaty.

The best part? You literally can't overuse it, so I can apply a capsule in the morning for a healthy glow, mix one with my foundation for a "butter skin" effect, and layer one underneath my retinol to keep my complexion supple and moisturized. Three weeks of this routine, and the benefits only compound.

Shop Elizabeth Arden Advanced Gold Ceramide Capsules

More Elizabeth Arden Skincare Staples to Try