As the Scandinavian epicentre of fashion, it only feels right to curate a Copenhagen summer capsule wardrobe, particularly if you'll be visiting this August for fashion week. But even if you simply just adore the Danes' sense of style, this compilation has everything needed for dressing like the most fashionable women in this city. Like any summer-in-the-city capsule wardrobe, you'll notice that Scandinavian summer style has its own distinct aesthetic, too. In Denmark's capital, it's a divine mix of minimalism and playful hues. You'll spot simple silhouettes and luxe-looking colour palettes in a rainbow of neutrals, but the fashion set in Copenhagen has no trouble experimenting with chartreuse, aquamarine or a bold stripe pattern.

So when flocks of fashionable people descend upon the city, what do they wear? And what's part of a Copenhagen summer capsule for the everyday? You'll get a good idea from this list, in which I've distilled eight specific pieces that have earned the approval of it girls in this city. It makes for an ultra-chic packing list if you're on your way to an exhibit at the Louisiana Museum of Modern Art or stopping for brunch at Atelier September. (Both of which just so happen to be some of Dua Lipa's favourite destinations in the city.) Not to mention, all of these items work well together and within various combinations.

As far as tops go, you'll see this year's beloved peasant top trend in droves, as well as striped T-shirts and windbreakers-as-tops. Bottoms include relaxed jeans, Bermuda shorts and lace-trim slip skirts. As for shoes, Copenhagen women rotate between ballet flats, heeled sandals and loafers. Add a sweet lace bandana or a suede baguette bag, and you'll blend into the fashion crowd exceptionally well.

So if your Euro summer travel plans involve Copenhagen, this capsule wardrobe will provide everything you need for visiting the city and feeling as well dressed as its residents.

9 Pieces Made for a Copenhagen Summer Capsule Wardrobe in 2026

1. Minimal Maxi Dress

Style Notes: If there is one thing that Scandinavian fashion is known for, it's minimalism. Of course, when you're creating a Copenhagen summer capsule wardrobe, a maxi dress is certainly part of it—but more specifically one that speaks to the tenets of minimalism. Long, flowing lines, simple shapes and chic necklines are all worth looking out for.

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2. Striped T-Shirt

Style Notes: Prints are having a moment. You may have wrapped yourself in polkadots this summer or have started to embrace the check trend, but if you're looking for even more unique patterns to incorporate into your wardrobe, I'll point you toward the Scandi-girl-approved striped top trend. There's a reason this look rarely ever fully disappears from classic capsule wardrobes. It adds vibrancy to your go-to tee without verging on overt maximalism, which is exactly what a style-forward person in Copenhagen would wear.

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3. Bermuda Shorts

Style Notes: The length and tailored cut of Bermuda shorts give them a little more sophistication than other shorts out there, making them the perfect addition for your Copenhagen capsule. As far as making your long shorts outfits feel a little more Scandi, I'd suggest a long-sleeved button-down top and heeled sandals for a sophisticated look that's cool but has enough coverage if the temperature drops after you attend a fashion show or meet friends for dinner. Don't forget accessories like a silver bangle or statement bag, too!

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4. Light Windbreaker

Style Notes: In Copenhagen, summers can come with cooler temperatures and the occasional rain shower, so a light windbreaker or shower-resistant jacket in a chic silhouette is a staple for your packing list. One with balloon sleeves or a funnel neck comes across as chicer than your average athletic jacket, and you can tuck it into a lace-trim skirt or pair of Bermuda shorts, allowing for it to double as a top. It's functional fashion at its finest.

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5. Ballet Flats

Style Notes: As a wonderfully walkable city, Copenhagen requires you to have suitable shoes for racking up steps. Ballet flats are the perfect happy medium, as they're chic, comfortable and approved by Scandi, French and London women alike. They're also versatile enough to work with a wide range of tops and bottoms, which is always a must when considering what shoes make the cut when you're packing.

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6. Peasant Blouse

Style Notes: This summer can be partially characterised by the return of romantic styles, and there is no shortage of frilly, embroidered peasant blouses to choose from. These elegant tops are a pretty option to wear with jeans, Bermuda shorts and slip skirts (all featured within this capsule). They're classic but have just enough detail to feel more special than a T-shirt. A puff-sleeved option or one made of crochet-style stitching is very relevant for dressing in summer 2026.

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7. Relaxed Jeans

Style Notes: Scandi women know the power of a good pair of relaxed jeans. They offer the perfect amount of slouch, which brings a laidback ease to any outfit—even if you wear them with kitten heels or a blazer. There are dozens of styles that sit under the category of relaxed jeans, too, whether you like a more structured silhouette or something with extra volume. You'll also be perfectly ready for an impromptu bike ride around the city.

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8. Lace-Trim Skirt

Style Notes: This summer, the lace trend has taken over the most fashionable cities. From scarves to these lace-trim skirts, tastemakers have been finding endless ways to bring this delicate needlework into their daily rotations. Slip skirts are one of the easiest ideas, as they instantly elevate your outfit. You can wear one with an extra-long T-shirt and sandals or pair it with a matching silk top for the perfect dinner look when you're sampling dishes at Copenhagen's best restaurants.

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From sun-soaked getaways in France to city breaks around Sweden, I’m officially having a Euro summer this year. And with my many trips around the continent booked for the upcoming months, I’ve started to think about the outfits I’ll be wearing in each country.

My first port of call? Instagram, of course, and I’ve spent the last few months collating elegant summer outfits from chic European fashion people so that I can be well prepared for all of my upcoming holidays. Now, as someone who very much considers themselves a minimalist, I’m not looking for any outfits that feel too out of my comfort zone. However, this doesn’t mean that the European looks I’ll be copying this summer will be in any way boring. In fact, every outfit in my edit below focuses on using elevated but polished staples that feel fresh for 2026, while still remaining classic enough to stand the test of time.

From breezy basics that will see me through the Parisian heatwave to easy but elegant ensembles perfect for strolling around Stockholm, keep scrolling to see the five easy but chic European outfits I’ll be copying this summer.

Euro It Girls Are Wearing These 5 Outfits On Repeat This Summer

1. Stockholm, Sweden

Maxi Dress + Mules + Handbag

Style Notes: There's nothing that makes me feel put-together quite like a maxi dress, and this summer I'll be taking a cue from the Scandi girls and styling a sleek black iteration with polished accessories.

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2. Paris, France

Relaxed Shirt + Bermuda Shorts + Heeled Sandals

Style Notes: It should come as no surprise that the French fashion set has mastered the art of chic, off-duty dressing, This relaxed shirt, Bermuda shorts and heeled sandals ensemble is one I'll be copying well into autumn.

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3. London, England

3. T-Shirt + Tailored Trousers + Flip-Flops

Style Notes: A look that can taken from the office to dinner with ease, this t-shirt and tailored trousers combo paired with easy summer accessories is calling to me. And when the temperatures drop later in the year, simply swap out the flip-flops for loafers and raffia tote for a leather woven bag.

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4. Oslo, Norway

Top + Balloon Pants + Ballet Flats

Style Notes: Linen and cotton are synonymous with the summer season, and there's no easier way to make them look polished than opting for monochrome tones like Nnenna has above.

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5. Milan, Italy

Blouse + Midi Skirt + Accessories

Style Notes: A breezy linen co-ord will serve you well all season. However, instead of a classic shirt-and-shorts combo, elegant Italians are opting for pretty blouse and midi skirt ensembles that feel dressy enough for more formal occasions.

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As the temperature seems to rise with each passing day, it's clear that high summer is officially in full swing. In desperate need of a few easy yet chic outfits to add to my warm-weather wardrobe, I decided to turn to the sleekest dressers I know for some inspiration. Personally, I don't think anyone does it better than Scandinavian women. Rooted in minimalist basics and simple cuts, they blend sculptural silhouettes with modernist prints and bold colours to create looks that not only feel timeless but also undeniably current.

And in a region where even the warmest of summers can have a fresh (read, chilly) undercurrent, their outfits need to be built for purpose as well as style. So, as a fashion editor who hates being cold and gravitates towards classic yet playful pieces, I’m a magpie for any trend that makes it into their summer wardrobes.

Now, if you’re a follower of fashion, you’ll know that Scandi girls are the modern-day trendsetters. After all, we have them to thank for Ganni and Cecilie Bahnsen, as well as many other brilliant Scandi brands, and many of the styles shaping our wardrobes of late were probably spotted at Copenhagen Fashion Week over the past few seasons (or, better yet, on the street-style set outside the shows).

As we continue to decide between clean minimalism and buzzy maximalism in summer 2026, there has never been a better time to bring the Scandi approach to your own seasonal wardrobe. Be it über-cool balloon pants, animal print, stripes galore or '60s-inspired vintage prints, trust me: there's a Scandi-inspired trend in this list for you. Scroll to discover my seven favourites.

7 Trends Defining Scandi Summer Style in 2026

1. Minidresses

Style Notes: We know Scandi girls love to layer, be it turtlenecks under shirts or stacking multiple tees. But in summer 2026, it's all about layering minidresses. Wear one over lightweight harem pants like Nnenna Echem (pictured above) or over a long-sleeved top, or choose a babydoll shape in a soft colour for breezy functionality and styling fluidity this summer, as championed by poster girl Elsa Hosk.

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2. Sculptural Heels

Style Notes: Never boring, Scandi fashion people typically lean towards unique shapes and silhouettes that elevate their looks with points of interest. The rise of the sculptural heel is a perfect example. Basically wearable pieces of art, they instantly up the cool factor of even the simplest outfits, making them look far more avant-garde than a regular court shoe.

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3. Vintage Prints

Style Notes: It's no secret that many of the world's best vintage shops are in Scandinavia, so naturally, these prints appear regularly year-round. Kitsch, eclectic and often rare treasures, they’re an easy way to inject a little personality into your outfit without feeling overdone. Take a look at Marie Jedig's summer ensemble (above), for example. Sure, her outfit would look just as chic with a pretty blouse, but her harlequin-print Saint Laurent peplum top (from the 1994 runway) adds a uniqueness that can't be replicated.

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4. Chic Co-Ords

Style Notes: Stylist and Rotate founder Jeanette Madsen (above) gives a masterclass in how to wear a co-ord here. Her blush-pink jacket and miniskirt look occasion-ready thanks to the voluminous cocoon sleeves and structured shape, and she adds a playful twist through her animal-print wedge thong sandals. It’s one to save for later if you're looking for a refined way to play with colour and texture.

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5. Animal Prints

Style Notes: If you ever needed proof that animal print is never "out", look to Scandi style. Unconcerned with leopard jeans and tiger skirts, instead, the style set uses scarves and shoes to prove that a hint of print is the chicest way to wear the trend in 2026. My current inpso? Maren Schia'sdressy weekend look. Sure, it would still be chic with flip-flops or a ballet flat, but the zebra-print mules add a fresh energy that is oh-so Scandi.

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7. Capris

Style Notes: It goes without saying that capris are the item of the summer (for the second year running), and a Scandi capsule is almost incomplete without them. Adding a sporty, model-off-duty finish to any look, this once-"dated" style is being worn with pretty white blouses or layered under draped dresses, as Hanna Stefansson demonstrates above.

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Summer is fast approaching here in the UK. But to be honest, it didn’t really hit me until this week, when the temperature really started to rise, that we’re well into the warm-weather season. Whilst I’m sure to get my wear out of forever staples, think classic linen button-ups and timeless midi skirts, I’ve also officially started my hunt for the elevated yet elegant trends to add to my summer capsule wardrobe. And although the street style here in London provides me with plenty of inspiration, I’ll also be looking to other well-known fashion destinations for guidance this season.

Now, as a self-proclaimed minimalist, I’m not looking for anything that feels too out there or that’s unlikely to stand the test of time in my wardrobe. But instead, I went on the hunt for 5 summer trends from 5 different fashion capitals, all of which feel just as fresh for 2026 as they are classic, timeless, and, most importantly, wearable.

From elevated takes on the classic raffia tote to the standout trouser silhouette that's making a comeback in 2026, keep scrolling to discover which summer trend is set to dominate in each fashion capital of the world this season.

5 Chic Summer Fashion Trends I'll Be Copying From Each City

1. Paris, France

Two-Tone Midi Dresses

Style Notes: If you’re more of a pared-back dresser like me and therefore unlikely to branch out from your neutral palette, then the Parisian girls have the perfect trend to try this summer. Enter the two-tone midi dress. This trend feels more elevated than your typical one-coloured midi style, but remains neutral enough to be versatile, timeless and easy to style. Not to mention, it will look expensive and intentional at any price point you opt for. Très chic!

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2. London, England

Red & Black Flip-Flops

Style Notes: If you’re a regular reader of Who What Wear, you’ll know just how much we swear by a flip-flop in summer. But for 2026, London fashion people are giving this classic sandal a cool update in the form of red and black iterations. Starting back in 2025 with the viral pair of two-toned Dune flip-flops from The Row, the trend took off almost immediately. In true Mary-Kate and Ashley Olsen-nature, these are, of course, impossible to find these days; but other luxury and high-street brands have taken a cue from the stylish pair and created their own iterations that can be shopped below.

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3. New York, New York

Drummer Tops

Style Notes: Dressy enough to add a sense of polish to casual denim but with just the right amount of relaxed edge to feel effortless, stylish New Yorkers are using drummer tops as a trusty staple that will see them through from now until early autumn. This versatile top style can also be worn as a jacket on chillier summer days, but looks undeniably elegant when worn on its own with jeans, trousers and skirts alike. Me personally? I’ll be opting for a darker colour, such as black or chocolate brown, that I can reach for no matter the season.

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4. Oslo, Norway

Linen Balloon Trousers

Style Notes: If you prefer to stick to the minimal side of dressing, then the phrase "balloon trousers" might seem rather daunting. However, trust me when I say that the styles taking off in summer 2026 are anything but. Adopted by the forever elegant Scandi fashion set, the balloon pants dominating the trouser market this year are all focused on romantically soft and billowing linen silhouettes in pared-back colours as opposed to the neon, overly dramatic styles that dominated the 1980s.

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5. Copenhagen, Denmark

Raffia Fringe Bags

Style Notes: From Paris to London, we Euro girls adore our raffia bags in summer. But for 2026, I noticed that the Copenhagen fashion set has its eyes on a much more elevated take on the style. Enter the fringe raffia tote. This eye-catching summer handbag trend is an easy way to add texture to an outfit, not to mention it's a fail-proof way to earn compliments this season. Of course, there are plenty of luxury styles that you can invest in, but the high street has a selection that, to me, looks just as expensive.

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I'm a fashion writer, and two of my favorite things are a well-done alliteration and an effortlessly chic outfit. So the idea of a sophisticated Scandi spring is tempting to say the least. Unfamiliar with the Scandi aesthetic? Let me set the scene. The Scandi woman's attention to detail is unmatched. Think clean lines, balanced proportions, unexpected textural elements, curated accessories, pops of color, and an emphasis on tailored trousers.

I'm a known Parisian fashion enthusiast, but lately the It girls in Oslo and Copenhagen have piqued my interest. From my IG feed, it appears the Scandi style set is calling for a polished, put-together spring.

If your favorite compliment sounds something like "I love your outfit," then I recommend scrolling down. Ahead, discover elegant Scandi-women outfits to wear this spring. As expected, timeless pieces like a poplin button-down, trench coat, and crewneck cardigan are in attendance, but pay close attention, and you'll pick up on a few 2026 trends. Ahem, capris are a big hit, and so are lace-trim detailings—oh, and not to mention animal-print footwear. Scroll on to see the six Scandi-spring outfits I can't stop thinking about. Next stop Stockholm.

6 Scandi Outfits for Spring 2026

1. Pink Poplin Button-Down + Wide-Leg Trousers + Oversize Tote

Style Notes: A cotton button-down will never go out of style, but if you're in the mood for something new, swap out the stark white for a pale pink.

2. Funnel-Neck Jacket + Capri Pants + High-Vamp Pumps

Style Notes: Spring fashion puts the spotlight on chic, lightweight jackets. A utilitarian funnel-neck jacket is the Scandi woman's go-to. When it comes to bottoms, the capri-pant trend takes the cake. Wear them together, and you're sure to get a compliment.

3. Classic Trench Coat + White Denim + Loafers

Style Notes: French women love a trench coat, but so do the chic women of Oslo. The khaki outerwear looks best when worn with white denim and leather loafers.

4. V-Neck Sweater + Midi Skirt + Kitten Heels

Style Notes: The '90s Carolyn Bessette Kennedy has traveled overseas to Denmark in the form of midi skirts and high-V-neck sweaters. Pair the minimalist outfit combo with a dainty kitten heel to get the full effect.

5. Crewneck Cardigan + Lace-Trim Slip + Animal-Print Mules

Style Notes: Lace-trim slips are a low-lift way to elevate your spring outfits. Use as a layering piece under a cardigan or an oversize tee for a peekaboo effect. Capitalize on the cool-girl energy with a funky animal print. Zebra print is a favorite among the style set.

6. High-Neck Vest + Woven Tote + Jelly Sandals

Style Notes: One way to break up a monochrome look is with a pop of color. Bonus points if it adds a fun textural element like these cage jelly sandals.

There's a certain quietness to Scandinavian beauty. It doesn't demand attention so much as it earns it. Long before the clean girl aesthetic flooded TikTok feeds and beauty campaigns, the foundation of that look was already established across Scandinavia in the daily rituals of Swedish, Danish, and Norwegian women who favor intention over excess and quality over quantity. Here, beauty has never been about transformation. It' about preservation of skin, hair, and self.

Rooted in a deep respect for nature, Scandi beauty has always leaned toward pared-back routines and formulations that prioritize gentle, often naturally derived ingredients. Think fewer but better steps, hydration over coverage, and skin that looks like skin. This philosophy—now repackaged globally as no-makeup makeup—is second nature in cities like Copenhagen, Stockholm, and Oslo, where climate, culture, and a design-forward mindset converge to shape a uniquely holistic approach to beauty.

In the '90s and early 2000s, this ethos quietly took hold within the modeling industry, where fresh faces and barely-there Scandi beauty became not just a look but also a standard. That era—defined by luminous skin, brushed brows, and an almost imperceptible touch of makeup—laid the groundwork for today's global infatuation with effortlessness. Helena Christensen walked so Mona Tougaard could run! But what sets Scandi beauty apart isn't just its aesthetic. It's the ritual behind it: a slower, more mindful approach that treats beauty as an extension of wellness rather than performance.

Now, that once-underground influence is stepping fully into the spotlight. At Copenhagen International Fashion Fair, commonly known as CIFF, beauty has become an increasingly central part of the conversation. In recent seasons, the fair has expanded its scope beyond fashion, embracing a more comprehensive lifestyle vision that places Scandinavian beauty at its core. This year, CIFF partnered with Milan-based concept space 10 Corso Como to curate an immersive pop-up space highlighting emerging Scandi beauty brands, signaling a shift that feels both timely and inevitable.

As Sofie Dolva, director of CIFF, explains, "The original idea behind the 10 Corso Como space at CIFF was to create a curated universe where fashion, culture, and lifestyle naturally intersect. Over time, we have seen beauty become an essential part of that conversation rather than a separate category." That evolution reflects a broader change within the industry. Beauty is no longer siloed and is instead seamlessly integrated into a larger narrative of design and identity.

For Dolva, the rise of Scandinavian beauty on the global stage is less about trend cycles and more about values. "Scandi beauty today is about balance between function and aesthetics, simplicity and performance," she says. "There is a quiet confidence to it." Perhaps that's exactly why it resonates now more than ever. In a world saturated with excess, Scandinavian beauty offers something rarer: restraint, clarity, and a deeply considered sense of self.

Beneath the minimalism lies a strategic shift that's impossible to ignore. As global consumers grow increasingly skeptical of overcomplicated routines and opaque ingredient lists, the Scandinavian approach—grounded in transparency, sustainability, and trust—feels not only refreshing but also necessary. What began as a regional philosophy is now poised to become an international blueprint, much like the rise of K-beauty or the enduring allure of French pharmacy staples. Scandinavian brands are exporting a mindset, one that reframes beauty as something lived-in rather than performed.

That mindset is exactly what CIFF's expanded beauty focus seeks to capture. As Dolva puts it, "Scandinavian beauty is not just a category but a mindset. It is about thoughtful consumption, high-quality formulations, and a cohesive lifestyle where beauty, fashion, and design all speak the same language." It's a philosophy that doesn't rely on reinvention. It's about refinement and is increasingly shaping how the next generation defines beauty itself.

Ahead, we break down the pillars of this movement, from makeup to skincare to hair and fragrance, and unpack how Scandinavian beauty's understated codes have quietly influenced and now unmistakably define the clean girl aesthetic.

If Scandinavian beauty begins anywhere, it's with skincare, the backbone of the entire philosophy. Long before serums became status symbols and routine steps stretched to double digits, Scandinavian skincare was rooted in something far simpler: trust in ingredients; in formulations; and, perhaps most importantly, in the skin itself. Across Scandinavia, the approach has always been less about correction and more about preservation, supporting the skin's natural function rather than trying to outpace it.

At the recent CIFF and 10 Corso Como pop-up, that ethos was on full display through brands like Tromborg and Lernberger Stafsing, each embodying a distinctly Scandinavian balance of nature and science. For Tromborg's founder, Marianne Tromborg, that philosophy has remained unchanged since the early 2000s. "We were founded on a desire for simplicity and being able to trust what you put on your skin," she explains, noting that the brand was born out of personal necessity and developed for sensitive, reactive skin long before "clean beauty" became industry shorthand.

That early commitment to organic ingredients and in-house formulation wasn't trend-driven. It was instinctive. "It's an art not to think in trends but to stay true to what we believe in," Tromborg says. Instead of chasing perfection, her approach centers on optimizing the skin at a deeper level. "It's about creating the best possible version of your skin. It's science behind beauty on a molecular level," she adds.

This tension between simplicity and sophistication is what defines Scandi skincare today. On the surface, routines appear minimal, but behind that restraint is complexity: multiactive formulations, climate-conscious products, and a deep understanding of skin biology shaped by long, dark winters and shifting seasonal needs. A single cream might contain dozens of active ingredients, eliminating the need for layering while delivering comprehensive results.

For Elizabeth Grace Hand, founder of Ställe Studios, whose practice bridges American and Swedish beauty philosophies, this approach is a stark contrast to the U.S. market. "American skincare often leans aggressive—overexfoliating, overcorrecting, and chasing immediacy," she says. "Scandinavian beauty is much more disciplined. It prioritizes skin health first: barrier integrity, hydration, and consistency."

What's now being repackaged as skin-first beauty is, in many ways, a return to these long-standing Nordic principles. "It's not new," Hand adds. "It's a response to overcorrection."

If skincare is the foundation of Scandinavian beauty, then makeup is its most restrained expression, an extension rather than a transformation. What the world now recognizes as the clean girl aesthetic—the brushed-up brows, flushed cheeks, and barely-there base—has long been second nature across Scandinavia. Unlike the polished nonchalance of French-girl beauty, Scandi makeup feels even more undone and lived-in. It's less about drama and glamour and more about ease.

At its core, Scandinavian makeup is built on the idea that the skin should lead. Coverage is light, often sheer to the point of invisibility. Complexion products are designed to enhance rather than conceal, melting into the skin with fingers instead of brushes. Creams, balms, and light-reflecting pigments dominate, and formulas mimic real texture, real light, real skin. A touch of color on the cheeks, often tapped in hastily. A swipe of brow gel. Maybe mascara, maybe not. The effect is a look that appears as if it happened rather than was applied.

Brands like Tromborg and Stockholm-based Sweed Beauty exemplify this approach with streamlined product offerings designed for real life rather than artistry. There's an emphasis on intuitive application—multiuse sticks, creamy textures, and shades that adapt rather than dictate. It's makeup meant to be applied in minutes, often without a mirror, and worn without self-consciousness.

In Scandinavia, makeup has never been about chasing perfection or masking individuality. In fact, Tromborg notes, there's less cultural emphasis on appearance altogether. Showing up without makeup isn't a statement. It's simply normal. That attitude informs the way products are developed: understated, purposeful, and designed to integrate seamlessly into daily life.

If Scandinavian makeup is about doing less, hair and fragrance are about feeling less forced, less constructed, less defined by perfection. The archetype is instantly recognizable: soft, airy volume at the roots, lengths that move naturally, a slightly imperfect part that feels lived-in rather than styled. Lest we forget the Scandi-hairline trend that dominated all of our summer tresses a few years back?

For Matilda Djerf—whose brand Djerf Avenue Beauty has helped define this modern look and whose signature butterfly haircut launched a thousand similar styles—these habits are anything but new. "Beauty was never something we performed," she explains of growing up in Sweden. "It was simply part of how we took care of ourselves." That mindset carries through to haircare and body rituals, where the focus is on creating moments of consistency and care. Healthy hair, like healthy skin, is built slowly through nourishment, restraint, and daily intention.

For founder Stine Hoff, fragrance is inseparable from feeling. After developing sensitivities to synthetic perfumes, she turned to natural perfumery, discovering what she describes as a deeper, almost emotional resonance. "I experienced a depth and soul I had never encountered before," she says. That shift became the foundation of Porcelain Perfumery, a line of 100% natural fragrances that prioritizes not just composition but also connection to ingredients, to memory, and to the body itself.

Hoff describes her work as "slow perfumery," a concept that mirrors the broader Scandinavian approach to beauty. "We genuinely believe that almost all things in life become better when you slow down," she explains. Each scent takes years to develop, balancing safety, transparency, and artistry without formulation compromise. It's a notoriously hard balance to find in the olfactory space, and the result isn't just a fragrance. It's a sensory narrative that evolves throughout the day and interacts uniquely with the wearer.

In many ways, Scandi beauty thrives most powerfully not in transformation but in atmosphere—hair that moves naturally, a scent that lingers softly and never announces itself, rituals that feel grounding rather than performative. It's beauty you live in, and increasingly, it's beauty that the rest of the world is learning to slow down for.

Stockholm in January feels like stepping into a snow globe: quiet, bright and properly cold in a way we rarely experience at home in the UK. I flew out for 48 hours with Volvo for the reveal of its newest electric model, the EX60, and whilst cars aren't usually part of my daily fashion-editor schedule, I was curious to see how it would all unfold in a city so closely tied to design. For two days, Villa Dagmar was home. It's one of those hotels that makes you feel put-together just by way of staying there, even when you're running on very little sleep and a carry-on wardrobe.

I remember unpacking and immediately thinking I should have brought more tailoring (don't I always?). Still, with limited space, I stuck to pieces I knew I'd rely on: strong outerwear, easy layers and a couple of items that could shift into evening without much effort. It ended up being one of those trips where I wore everything I packed, and I actually felt good in all of it.

I'll be honest: snow always feels a bit novel to me, so waking up to Stockholm covered in it was a highlight before I'd even had coffee. With Volvo, I spent the morning exploring the city at a slower pace, taking in the streets, which felt slightly quieter and softer under the snowfall. A long faux-fur coat became my default. I threw it over everything: knits, denim and even the most basic outfits, and it instantly made me feel like I'd tried (even when I hadn't). Underneath, it was all about practicality: a really good jumper, straight-leg jeans and boots that could handle slippery pavements without looking too heavy. I definitely underestimated how icy it would be at times, so that was a lesson learned.

Most of the day was spent wandering with no strict plan, just walking through side streets, popping into shops and, slightly randomly, trying to track down Swedish Fish (a very specific mission to set myself, but I stand by it). There's an ease to style in Stockholm that I kept noticing; nothing feels forced, but everything looks thought-out. It made me rethink how much I usually overcomplicate daily dressing.

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Dinner at Villa Dagmar felt like the moment to switch things up slightly, especially as Volvo had planned the evening for us, which made it feel that bit more special. After a full day wrapped up in layers, I wanted something that felt a bit sharper, but still comfortable enough to sit in for hours (because that's exactly what we did). I went for a black trouser suit, which is one of my go-tos when I don't have the energy to think too much about an outfit. It always works. I added a pair of sheer tulle gloves; a small detail, but one which made the whole look a little more dressed-up. It's the kind of thing I don't wear enough at home but always wish I did.

Dinner itself was exactly what you want from a hotel restaurant when you're away; good enough that you don't feel the need to go anywhere else. I devoured the truffle pasta without hesitation (some decisions don't need thinking about) and then the chocolate orange mousse, which I'd been told about earlier in the day and couldn't not try. It fully lived up to expectations.

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The next morning started with a very cold (thankfully short) walk to a nearby gallery space for a behind-the-scenes session with Volvo's design team. I kept things quite simple, outfit-wise: a white shirt layered over thermals (necessary) and ankle-length jeans. It was one of those outfits that doesn't look like much on paper but works when you're actually wearing it.

The session itself was surprisingly interesting from a fashion point of view; there was a lot of talk about materials, colour palettes and how Scandinavian design continues to influence everything Volvo does. Acne Studios came up as a reference, which made sense, given the focus on texture, tone and pieces that feel current but not trend-led. It didn't feel like a stretch to draw parallels between how we think about clothes and how Volvo approaches interiors.

Then we were introduced to the EX60. It's Volvo's new all-electric mid-size SUV, designed to fit into everyday life without feeling like a compromise on style. What stood out most to me was how much thought has gone into making electric driving feel easy, something that, if I'm honest, has always felt slightly intimidating to me. The range goes up to 810 km on a single charge, and it can bank a significant amount of charge in the time it takes to stop for a coffee, which makes the idea of longer journeys feel a lot more realistic.

Inside, it's calm and considered. There's a focus on natural materials, space and details that actually make a difference; there's more legroom, clever storage and an audio system that feels genuinely immersive. The tech is there, but it doesn't dominate. The car is designed to feel intuitive, including a new AI system that responds more like a conversation than a command, which I appreciated.

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What I kept thinking about was how similar the EX60 felt to my approach to getting dressed for a trip like this. You don't need excess—you need the right things, done well, and ideally, something that makes the whole experience feel a bit more enjoyable. Two days in Stockholm went quickly, but it was enough to remind me that packing well really does make a difference. And that often, the pieces you come to rely on the most are the ones you throw in your suitcase first.

I simply can't resist a gorgeous knit. Many of my favorite outfits center around a delicious sweater styled with other elevated basics and standout accessories. While there is a range of knitwear labels I covet, Soft Goat is certainly on the list. The Stockholm-based brand (we all love a forward Scandi label) produces high-quality pieces that, while certainly an investment, last for years and years. The cashmere is wildly soft.

The spring 2026 collection just launched, and naturally, I'm very into it. The campaign (a few images are above) was shot in the South of France by Olivia Frølich and styled by Columbine Smille. The offering features retro-feeling tops, lightweight knits, and modern separates that can all be layered together.

Below, I rounded up a sampling of the new dreamy investment pieces I love, and that I think you'll love too.

I just got back from Copenhagen Fashion Week, and instead of doom-scrolling street style, I did what I always do best: ask everyone. Editors squeezing past me at shows, PR girls clutching coffee, impossibly chic Scandi women on the sidewalk, my seatmates at the runway, even models backstage in half-buttoned looks. The question was always the same: Which Scandi brands do you actually love and wear?

Eight names kept coming up over and over. Ganni, obviously (still undefeated for cool-girl energy). ACNE Studios for sharp tailoring that doesn’t try too hard. Toteme for those quiet, “don’t ask where it’s from” coats. What makes these brands stand out isn’t trend-chasing; it’s Scandi wearability. These are clothes designed for real life, unpredictable weather, and women who know their style.

If you want to dress like Copenhagen right now, start here—then shop all eight brands and build your own Scandi-inspired lineup this winter.

Stine Goya

Founded in Copenhagen, Stine Goya is for the woman who treats getting dressed like a creative outlet. Think bold color, playful prints, and silhouettes that feel optimistic without being costumey. It’s the brand you spot on editors who aren’t afraid to stand out—and always look like they’re having more fun than everyone else.

Filippa K

Stockholm-born Filippa K is Scandi minimalism at its most grown-up. This is for the woman who wants her wardrobe to work hard: tailored blazers, clean knits, and timeless basics that feel polished but never stiff. Quiet, confident, and incredibly wearable.

Lié Studio

Founded in Copenhagen by twin sisters and models Amalie and Cecilie Moosgaard Nielsen, Lié Studio makes jewelry for women who think about a capsule jewelry box and polish. The pieces are sculptural but restrained—vintage-inspired gold hoops, fluid chains, and cuffs you never take off. It’s the kind of jewelry Scandi women wear daily, layered just so.

ACNE Studios

ACNE Studios, founded in Stockholm, is where art-school energy meets impeccable construction. Worn by fashion insiders who like their clothes a little offbeat, it’s known for sharp tailoring, elevated denim, and unexpected details that always feel intentional. It's also a fan favorite of models backstage at Copenhagen Fashion Week shows.

& Other Stories

Born in Stockholm, & Other Stories is a high-street favorite among editors who want trend-forward pieces without overthinking it. It's like H&M's cooler, European cousin. Pieces arrive at a slightly higher price point than other fast-fashion labels thanks to & Other Stories' focus on quality materials and craftsmanship.

Ganni

Copenhagen’s most joyful export, Ganni is for the cool girl who doesn’t take fashion too seriously—but still knows exactly what she’s doing. Playful, effortless, and endlessly wearable, it’s the brand you see everywhere for a reason. Although the label now shows in Paris during fashion week, it's clear that Danes back home are still ride-or-die for this beloved label.

Toteme

Founded in Stockholm by Elin Kling and Karl Lindman, Toteme is for the woman who’s mastered restraint. She’s not chasing trends or logos—she’s building a uniform. Think long, fluid coats, perfectly cut trousers, and knitwear that anchors an entire closet. Toteme pieces are quiet but commanding, worn by women who know that the most powerful outfits are often the simplest ones.

Samsøe Samsøe

Samsøe Samsøe, born in Copenhagen, feels like the cool older sister of Scandi fashion—laid-back, practical, and effortlessly stylish. It’s what you wear when you want to look pulled together without looking “styled.” Easy dresses, soft tailoring, great knits, and layers that work from morning coffee to late dinner. Samsøe Samsøe is everyday Copenhagen dressing at its best.

It’s still very much the middle of winter here in the UK, but I’m already dreaming of the sunnier spring days to come. And this, of course, involves researching the trends set to dominate the season in order to stay ahead of the curve. My first port of call? My favourite European fashion influencers, of course.

Whether they’re wandering around cobbled streets and finding a chic Parisian cafe for a long lunch, or heading out for a late dinner with an Aperol Spritz in hand in Rome, European women just always get it right. And while their approach to autumn and winter dressing never misses, it is in spring and summer where they really shine. Even now, in mid-January, the most stylish women across the continent are already setting the tone for spring 2026, acting as early adopters of what will become the season’s biggest trends.

What are these trends I hear you ask? Well, after hours of scrolling on Instagram, I’ve narrowed my attention down to seven key trends to incorporate into my wardrobe. From elevated jewellery to pretty blouse styles, these are the stylish spring 2026 trends Europe's best-dressed are already wearing.

7 European Fashion Trends to Copy in Spring 2026

1. London, England - Bloomers

Style Notes: When the sunnier spring days arrive, you’ll be grateful for the lightweight bloomer styles that London fashion people are currently in love with. It's the perfect alt to jeans or tailored trousers and I’ve already started to spot this Victorian-esque trousers style on my commute to work, and I’ve quickly been inspired to invest in my own pair in time for spring.

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2. Stockholm, Sweden - Lace-Trim Separates

Style Notes: It’s clear to anyone who follows trends that there’s been a vintage revival as of late, from pirate blouses spotted in Paris to bloomer pants dominating the London scene. The Scandi girls? They’re focusing on lace-trim separates reminiscent of the Edwardian period this spring. Whether layered over a t-shirt, trousers, or jumper, it’s an easy way to make your spring outfits look that much cooler.

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3. Paris, France - Pirate Blouses

Style Notes: After spotting the pirate-core aesthetic on the spring/summer 2026 runways, it should be no surprise that buccaneer-inspired blouses are taking over Europe this summer. And of course, it’s the French girls who are leading the pack on chic ways to wear them. Hint: This romantic top style does the work for itself, so pair it with sleek basics like a black A-line skirt, as pictured above.

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4. Barcelona, Spain - Baroque Pearls

Style Notes: I’m always partial to a pearl necklace, but they sometimes feel a little too formal. For a much cooler take on the gem, Spanish fashion people are turning to unique, uneven baroque pearls that feel a bit more wearable for everyday but no less elegant when you want to dress them up. Me personally? I’ll be investing in a pendant to add to my cord necklace, like the Monica Vinader iteration below:

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5. Milan, Italy - Sheer Polka Dots

Style Notes: Polka dot blouses are set to be everywhere yet again next season, but the Milan fashion girls have an even cooler take on the trend for spring 2026. Enter sheer polka-dot separates. An easy way to elevate even your most basic of outfits, sheer polka dots in the form of dresses, tops, and skirts alike feel equal parts fresh and classic.

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6. Olso, Norway - Funnel-Neck Trenches

Style Notes: Funnel-neck wool coats were huge among stylish dressers in winter, and for spring 2026, fashion people in Oslo are leading the charge with lightweight trench iterations in this elegant style. Whether you opt for a cropped version like Nnenna has or prefer a classic midi style, this trend is sure to make your spring outfits look put-together and intentional.

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7. Copenhagen, Denmark - Ballet Trainers

Style Notes: Ballet flats are timeless, but trust the Copenhagen fashion girls to find a flat shoe that's even cooler for spring 2026. Comfy. stylish and just as versatile as classic pumps, ballet trainers can be dressed down with jeans and a tee or up with a mini dress and a basket bag for spring evenings.

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It's common knowledge that Scandi women have incredible style. It sometimes feels like they don't even try; they just woke up looking elegant as heck. While I'm sure they do put lots of thought into their outfits, I've found some examples that are so incredibly easy to re-create that I won't need to put any effort into them, which is just how I like it.

Let me take you on a little fashion journey through Stockholm, Sweden, and Oslo, Norway. Beyond Scandinavia, we'll embark on a detour to Amsterdam, the Netherlands, where my favourite Dutch influencer always looks cool. I think you'll love these high-impact, low-effort looks and the pieces I've picked to re-create them.

1. Stockholm

Style Notes: Wearing a wrap as a jacket? Now that's chic. I'm loving the drapey, feminine lines here in classic black and white, with a designer bag and sunglasses to add an edge.

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2. Oslo

Style Notes: I'm sure you won't be surprised to hear that it gets super freezing in Norway, which is why bundling up is de rigueur. A classic wool coat with a faux-fur scarf will bring you adequate warmth while also being very fun. Thanks for the inspo, Nnenna.

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3. Amsterdam

Style Notes: This leather-heavy look says "don't mess with me," but you still get to wear comfy pants that look elevated thanks to the satin texture. It's an all-around win. Here's the exact jacket from this look in case you're interested.

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It's common knowledge that Scandi women have incredible style. It sometimes feels like they don't even try; they just woke up looking elegant as heck. While I'm sure they do put lots of thought into their outfits, I've found some examples that are so incredibly easy to re-create that I won't need to put any effort into them, which is just how I like it.

Let me take you on a little fashion journey through Stockholm, Sweden, and Oslo, Norway. Beyond Scandinavia, we'll embark on a detour to Amsterdam, the Netherlands, where my favorite Dutch influencer always looks cool. I think you'll love these high-impact, low-effort looks and the pieces I've picked to re-create them.

Stockholm

Wearing a wrap as a jacket? Now that's chic. I'm loving the drapey, feminine lines here in classic black and white, with a designer bag and sunglasses to add an edge.

Oslo

I'm sure you won't be surprised to hear that it gets super freezing in Norway, which is why bundling up is de rigueur. A classic wool coat with a faux-fur scarf will bring you adequate warmth while also being very fun. Thanks for the inspo, Nnenna.

Amsterdam

This leather-heavy look says "don't mess with me," but you still get to wear comfy pants that look elevated thanks to the satin texture. It's an all-around win. Here's the exact jacket from this look in case you're interested.

If it feels like the weather has snapped from mild to Baltic overnight, you’re not alone. My once-reliable wool coat and light cardigans suddenly aren’t standing a chance, and I’ve found myself in urgent need of cold-weather outfits that deliver both warmth and polish. And when it comes to dressing well in sub-zero temperatures, one style set consistently gets it right: the Scandi women.

Scandinavians don’t just dress for winter, they master it. Their formula is unmistakable: a calm, tonal palette of creams, taupes and deep chocolates; clever layering with wool base pieces and oversized scarves, and silhouettes that lean relaxed while still feeling sophisticated. Their staples—floor-skimming coats, sculptural turtlenecks, cashmere hoods and crisp indigo denim—come together to form that signature Scandi blend of practicality and understated luxury. The effect is always the same: warm, refined, and effortlessly composed.

The high-street brands channelling this aesthetic better than anyone right now? Zara and COS. With elevated outerwear, beautifully cut knitwear and quietly luxe accessories, these are the pieces I’m convinced a chic Scandi woman would gravitate towards if she walked into Zara or COS today.

Shop The Best Zara and COS Scandi Pieces

Much like the French have their beauty hallmarks (for example, French perfume and pharmacy skincare), Scandinavian countries also have their distinctive style when it comes to Scandi beauty. From Scandi skincare and Scandi nail trends to Scandi haircuts, the Scandi woman's way of approaching beauty is instantly recognisable. More often than not, it's rooted in chic design and concepts that mirror a minimalistic approach to life in all areas, and the same goes for Scandi perfumes.

Rather than heady floral scents or gourmand excess, these scents capture the purity of pine forests, the sharpness of sea air and the calm clarity of fresh snow. Which, in turn, makes the the ultimate palette cleanser in a world of "beast mode" perfumes that overwhelm the senses. Many Scandi scents are designed to be worn daily without overpowering—they sit close to the skin for you to enjoy for yourself.

In fact, many Scandi fragrance houses were some of the first to champion not just the notion of genderless scent, but also sustainable fragrance production and packaging, as well as the pared-back designs that have now become commonplace in the olfactory world. Scroll on the best Scandi perfumes you'll want to add to your dressing table next.

The Best Scandi Perfumes

1. Byredo

Perhaps the chicest and most-loved of all the Scandi perfume brands is Byredo. Founded in Stockholm in 2006 by Ben Gorham, its fragrances evoke universal emotions and memories (think Bibliotheque, which captures the sweet smell of old books in a library) while drawing upon the sleek minimalism of Scandinavian design—the monochrome, dome-topped bottles are inherently something you want on your dressing table. I have to admit, I've not met a Byredo fragrance that I didn't like, but I have a soft spot for Mojave Ghost, a sultry woody-musk that gets me endless compliments, and Vanille Antique, a glowing resinous take on vanilla that is utterly addictive.

2. & Other Stories

If you want a Scandi fragrance that won't make your bank account cry, then don't sleep on & Other Stories perfumes. Leave it to Sweden’s most stylish high-street export to bring chic yet affordable perfumes into our everyday routines. & Other Stories’ fragrance collection is built around a sense of playfulness, but they don't smell like your typical high street perfumes—they smell luxurious. Some of the noses behind & Other Stories perfumes are also behind fragrances from Byredo and Victoria Beckham Beauty. The uncomplicated blends nod to notes from nature, while the packaging mirrors the brand’s effortless aesthetic.

3. Maya Njie

Although based in London, Maya Njie’s Swedish and Gambian roots shine through her eponymous perfume house. Her scents combine a love of family heritage and memories in tandem with a Scandi appreciation for raw materials that evoke a sense of shared nostalgia. Take Nordic Cedar, which captures a family photo of Nije's family at a cabin near Swedish woodlands with its woodsy, aromatic notes that are grounding and invigorating as a walk in the forest.

4. COS

Much to the delight of our Who What Wear UK beauty editors, Cos extended its minimalist design language into fragrance this year, and some of the scents have become some of my new favourites—they could easily pass for four times the price. Cos perfumes channel the same ethos of simplicity and timelessness of its clothing with an understated Scandi sophistication, and they're very long-lasting, too. Auburn speaks to me the most from the collection and especially at this time of the year—it's the most perfect autumn perfume that makes you feel like you're sitting by a roaring fire with a warm, spiced beverage.

5. Bibbi

Founded by creative designer Bibbi Sæmundsen, this niche fragrance brand embraces storytelling through her vivid moments during meditation. With her magic, she's bottled the feeling of a masked ball, swimming naked in a pool and the feeling of love at first sight. Think hypnotic woods, inky teas and powdery florals that exude a cool Scandi aesthetic and conjure a dream-like world. Housed in bright blue accents and fluted glass bottles, they're just as much a treat for the eyes as they are for the nose.

6. Björk & Berries

Born out of a small family farm in northern Sweden, Björk & Berries is rooted in nature and sustainability. Its fragrances capture the Swedish landscapes, with wild forests and crisp air, all bottled with eco-conscious consideration for the environment. "A classic in Swedish fragrance—Bjork & Berries is known for its cult, clean and 'ecoluxury' scents with natural healing properties," says acting deputy editor, Rebecca Rhys-Evans. "But I mainly love it for its incredibly well-designed bottles. I only have one, White Forest, but it's so fresh and clean that I've used almost all of it in just six months."

It’s still very much the middle of winter here in the UK. But to be honest, it didn’t really hit me until last week, when the temperature really dropped, that we’re well into the cold-weather season. This, of course, meant that I finally took the time to make room for all of my jeans. Let’s be honest, jeans are in no way a seasonal item, but I tend to only keep 1 or 2 pairs out throughout the warmer months for those occasional chilly summer days. Now I’ve finally unpacked my collection of different denim washes, cuts, and lengths, ready to style up for the rest of this chilly spell and well into this spring.

My first point of inspiration? My favourite European fashion influencers, of course. I’m a firm believer that no one can style denim like a Euro girl. From the daring silhouettes I see on my commute to work in London to sleeker styles found on the more minimalist Scandi fashion set, I found a number of effortlessly chic outfits that I saved to my Instagram folder to copy.

If you, too, are in need of some fresh denim inspiration, keep scrolling for seven jeans outfits from seven different Euro destinations to copy this season.

Stockholm, Sweden

Relaxed Blazer + Wide-Leg Jeans + Slingbacks

Style Notes: If you’re looking for an outfit, sleek, elegant, and minimal, there’s no better place to look than the Scandi fashion girls. Hanna (pictured above) makes her simple black blazer and white tee look chic by pairing them with grey wide-leg jeans and chic burgundy mules.

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Paris, France

Leather Jacket + Flared Jeans + Suede Boots

Style Notes: French and flared jeans go hand in hand at this point, and I love the contrast of the deep blue denim and buttery soft chocolate leather in this outfit. It perfectly balances classic and modern appeal.

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London, England

Wool Coat + Barrel-Leg Jeans + Chelsea Boots

Style Notes: I spot barrel jeans at least once a day on my commute to and from work, so it’s only fitting that London fashion influencers are embracing this more dramatic silhouette as well. To make the style feel less out there, pair it with a classic wool coat, top, and Chelsea boots.

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Milan, Italy

Trench Coat + Baggy Jeans + Leather Boots

Style Notes: Known for their easy elegance, it should come as no surprise that the Italian girls are styling their jeans in a way that looks intentional but requires minimal effort. There’s just something so chic about a black trench, and I love this timeless item being paired with the more modern washed-out denim.

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Oslo, Norway

Cropped Trench + Straight-Leg Jeans + Ballet Flats

Style Notes: A trench coat is a classic London-girl style, so of course, the Oslo girls had to make it even cooler by opting for cropped iterations that feel a lot less formal than their longer counterparts. Between that and the zebra-print ballet flats, this is an outfit that is equal parts timeless as it is fresh.

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Copenhagen, Denmark

Striped Shirt + Light-Wash Jeans + Loafers

Style Notes: Copenhagen fashion people always manage to make jeans feel like a statement, and Anne’s above pairing of light-wash barrel style with a fun striped shirt is the perfect inspiration for those looking to combine form and function. The structured blazer and chunky loafers make this perfect for the office as well.

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Barcelona, Spain

Denim Jacket + Cuff-Hem Jeans + Trainers

Style Notes: It may be called the ‘Canadian Tuxedo’, but I had no desire to try out this outfit formula for myself until I spotted it on Spanish influencer Kristen (pictured above). The denim jacket in the above bomber silhouette as well as the cuff-hem on the jeans just make it feel a lot cooler than your typical double-denim outfit.

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Copenhagen girls… They’re not like us.

Jeans aren’t their everyday uniform, but when they do wear denim, it always feels like a statement. Their approach to denim is refreshingly different—never obvious, never formulaic, and always styled with a head-turning twist. Instead of defaulting to trainers and a white T-shirt, they are quite good at creating a look that feels artful and unique—with interesting footwear being the foundation of their experimental way of getting dressed.

With fall having kicked off, I took some time to scroll through my favourite Copenhagen fashion people's Instagrams, and what really stood out to me the most was the shoes they styled their jeans with. Rather than sticking with the expected, fashion people in Copenhagen are embracing shoes that make an impact—boat shoes that lean effortlessly preppy, ballet flats that nod to nostalgia, and even thong sandals that make denim feel unfussy and effortless. These aren’t the pairings you’d typically expect, but that’s exactly the point. It’s less about following a rule book and more about showing how one unexpected shoe choice can completely transform a look. And honestly? It’s the inspiration I didn’t know I needed to start rethinking my own jeans rotation.

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1. Boat Shoes

Style Notes: Boat shoes started off as a controversial trend, yet slowly they have taken over among the fashion crowd, and the naysayers are next to be seen in this comfortable and cool shoe that Miu Miu put back on the map. I love the way they give a classic outfit an offbeat, menswear-inspired twist. Leave it to Scandinavian women to show off this shoe style first.

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2. Statement Socks and Loafers

Style Notes: Fashion people in Copenhagen know that socks aren’t just practical—they’re the whole point. Layering colourful or patterned socks under sleek loafers adds a playful dimension to a simple denim look. It’s one of those small styling tricks that look intentional but never try-hard.

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3. Ballet Flats

Style Notes: The return of ballet flats has been unstoppable, and the Copenhagen set has fully embraced styling them with denim. The sweetness of the shoe balanced with the laid-back ease of jeans will never not be perfect. This is a look that instantly feels French-girl adjacent but with a Scandinavian twist.

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4. Pointed-Toe Boots

Style Notes: Sharp, pointed boots instantly elevate denim, transforming even the most casual pair of jeans into something chic. Copenhagen girls are leaning into everything from sleek black styles to bold animal-print versions, proving that this shoe shape is more versatile than it looks. The key is letting the pointed toe peek out just so from under the hem of jeans, my personal favourite way to style them.

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5. Thong Sandals

Style Notes: Thong sandals are usually reserved for summer dresses, but in Copenhagen, styling them with jeans is an everyday occurrence for an unexpected pairing. The combination brings a relaxed, minimalist vibe that feels polished enough for the city but still casual. It’s the kind of styling move that looks like it wasn’t overthought, which makes it all the more appealing.

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A little further north of the classic fashion capitals lies a region equally worthy of praise and recognition—Scandinavia. Referring to the peninsula home to Sweden, Denmark and Norway, this corner of the globe is internationally revered for the way its inhabitants approach dressing with an unabashed sense of optimism.

Always laden with an abundance of colour—perhaps as a way to ward off seasonal affective disorder, as some studies suggest—practical in nature and pieced together with such skill that endless dialogues have been dedicated to deciphering what makes this style so distinctive, the clothing worn by locals is unlike anything you’ll see anywhere else.

Who to attribute this individuality to, then? Well, it’s the abundance of Scandi fashion brands that are living and operating in this part of the world, of course.

These designers intimately know the context and climate of what these Nordic natives want in their wardrobes—utility, whimsy, flair and comfort.

If you look at how someone living in Stockholm, Copenhagen or Oslo spends their days, you’ll realise why these elements are crucial influences for the way they approach compiling a look. Activities like bike riding, cold plunges, sauna sessions and pastry runs are inextricably linked to the doings of these city dwellers, so ensembles will always balance utility with playfulness. In this way, the best Scandi fashion brands are the ones that always strike a harmony between these discords. It’s expressive and minimal, sporty yet soft, flouncy shapes underpinned with structure.

Still, there are minor differences between each of these settings, and the Scandi fashion brands that hail from each respective country excel in different areas. For instance, Danish designers are regarded for how they couple romance with verve, Norwegian labels prioritise natural fibres and traditional craftsmanship—something I saw for myself during a recent visit there—while Swedish brands thrive in sleek minimalism.

“Norwegian brands are quieter [compared to their neighbours], but it still speaks volumes,” says Elin O. Carlsen, CEO of Oslo Runway. “We are really good at having versatile wardrobes, styling things up and down. The coolest girls in Oslo will wear their wool sweaters overtop of their swimming costumes, for instance, so it’s a different kind of styling.” Still, you only need to look at the street style of Copenhagen Fashion Week or the number of brands that call Stockholm home to notice that Scandi brands are really deserving of their spotlight.

With individuality in spades and a focus on sustainability, there are many Scandi fashion brands that are worthy of a place in your repetoire. From the sculptural feminine designs of Cecilie Bahnsen to the fearlessly mood-boosting styles of Ganni, the luxurious cuts and fabric of Toteme and even the expensive-looking high-street staple of Arket, uncover the best Scandi fashion brands to shop below.

The Best Scandi Fashion Brands, Hands Down

1. Ganni

Style Notes: As the brand that is chiefly responsible for overhauling the image of Scandi fashion from being a paragon of pared-back dressing to the spirited and exhilarating aesthetic it’s revered as now, it’s only fitting that Ganni earn first spot in this edit. Founded by husband-and-wife duo Nicolaj and Ditte Reffstrup, the couple transformed Ganni from a slightly sedentary cashmere brand to the delightfully eccentric staple it’s known as now. Consider this the antidote to wardrobe staples, with everything from cowboy boots to tie-up blouses oozing with personality.

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2. Cecilie Bahnsen

Style Notes: After cutting her teeth as a mentee of Erdem Moralıoğlu and John Galliano, Cecillie Bahnsen founded her eponymous label in 2015 as a study of the haute couture discipline through a uniquely Danish lens. The result is beautiful, hand-designed garments that glorify girlhood. Gowns are made of billowing tulle, tops with laser-cut floral motifs are as thin as fairy wings, while lightweight trousers take inspiration from the outdoors, despite being ideal for layering under dresses.

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3. Toteme

Style Notes: The interplay between fabric and form is what makes Toteme one of the most coveted designers of the contemporary age, let alone one of the most established Scandi fashion brands. Based in Stockholm, this brand condenses the very essence of Swedish interiors and architecture into a wearable form. Every element of these pieces is considered and meticulously poured over, from the trim of the brand’s iconic scarf jacket to the gilded fixture on their t-lock bag.

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4. Acne Studios

Style Notes: The testament of a good brand is its ability to transcend the arena in which it originated. Acne Studios is one such label. Nascent luxury shoppers would be completely unaware that the brand began in 1996 as part of a Stockholm-based creative collective before launching into ready-to-wear with a limited run of raw jeans stitched with red thread. There were only 100 pairs made, but the frenzy that surrounded these items prompted the brand’s founder, Jonny Johansson, to expand into more categories. Now, Acne Studios encompasses everything from distressed denim, bomber jackets, off-kilter prints and that recognisable check scarf—all encased in the instantly identifiable millennial pink packaging.

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5. Aks

Style Notes: For the modern woman who carries herself with a sense of regard and ease, Aks is the brand that’s clothing her. The Norwegian brand’s strength lies in the way it transforms natural fibres like wool and cotton into decadent trench coats, blouses, scarves and dresses, just to name a few, that act almost like armour. Underneath the softness of these layers, there’s a strength and invincibility that comes with wearing these sophisticated and thoughtful silhouettes.

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6. Envelope 1976

Style Notes: Another Oslo favourite, Envelope 1976, outshines its contemporaries when it comes to elegant outerwear. If you’re going to brace yourself for the elements, do so in one of its sumptuous coats—which range from the plush shearling Iceland jacket featuring oblong toggle buttons and a tessellating textured diamond pattern—to comfy jumpers—including the aptly titled Cloud knit, a style of pull-over woven made with opulent cashmere.

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7. Arket

Style Notes: While Arket officially launched in 2017, the origins of the brand were laid down in the early 20th Century by the following Nordic adage: “More beautiful everyday goods”. This thesis statement, originally spoken by Swedish art historian Gregor Paulsson in 1919, set the foundation for the brand’s ethos nearly a century ago. Now, every high street across Europe is stocked with clothing items that adhere to this premise at that all-important affordable price point.

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8. Rotate

Style Notes: Where other Scandi fashion brands are firm in their resolve to a minimalistic aesthetic, Rotate revels at the other end of the spectrum. Chintzy, bold and often quite glamorous, the brand makes clothes that would feel right at home on a dance floor or at the centre of everyone’s attention. These are pieces worth going out in.

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9. Baum und Pferdgarten

Style Notes: Baum und Pferdgarten is a lesson in contrasts. Tailoring juxtaposes with sportswear and lurid staples, like the combination of pleated knee-grazing shorts with an oversized varsity-inspired t-shirt or the pairing of a polished button-down shirt with a sheer midi skirt.

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There’s something about Copenhagen in the summer that has completely overtaken my imagination (even though I haven’t yet experienced it firsthand). Maybe it’s the soft coastal breeze or the way everyone looks like they’ve just stepped out of a low-key editorial shoot while riding their bikes. The vibe is equal parts polished and playful—never trying too hard, but always looking just right.

Lately, I’ve found myself mentally packing a suitcase for a trip I haven’t booked (yet), dreaming up the outfits I’d wear for everything from coffee at Atelier September to sunset walks along the canal. This list isn’t about staples—I’m assuming you’ve already got those down. These are the fun, specific pieces I’d want to reach for in the moment: things that feel a little extra but still wearable, that help me blend in just enough while still feeling like myself.

1. PASTEL BUTTON-DOWNS

Pastel button-downs are my summer version of a light jacket. They’re crisp, oversize, and in shades that feel like sorbet. Copenhagen girls like to throw one over a tank and shorts, or tie it around my waist until the breeze picks up.

2. LACE MOMENTS

Lace always adds that little something, like you’re dressing for a picnic in a Jane Austen remake, but in the best way. You’ll score bonus points with Copenhagen girls if you choose one in pastel and style it with pieces that feel a bit undone, layered over basics, or styled with sporty shoes.

3. FUN HATS

Whether or not you’re a hat person, you can’t get away from the lore that is 2025’s obsession. Whether it’s a pillbox hat or a raffia bucket moment, not only will they protect you from the sun, but they’ll also look good doing it. My favorite way to hide a second-day hair situation in a pinch.

4. OPTICAL ILLUSION

There’s something about wearing opticals these days that makes even a white tee feel stylish. I lean into unexpected shapes, unique lenses, or anything that makes me feel a little bit like a model off-duty.

5. YOUTHFUL POPLIN

Poplin is one of those materials that always looks crisp, even when you’re not trying. I love it in punchy, playful silhouettes that feel equal parts grown-up and girly. The type of matching sets you’d want your future baby to wear now works as an adult, too.

6. TRACK SHORTS

These aren’t just for workouts—they’re also for iced coffee walks, gallery visits, and lounging in the grass. Copenhagen girls style theirs with a tailored top or a slouchy sweater for that sporty-meets-polished balance.

7. SCARF BELTS

Scarves are taking over this summer, but not how you’d think. This styling trick feels like a summer in Copenhagen with zero effort. Loop one around a dress or wear it over linen pants to make things more interesting.

8. LAYERED TEES & TANKS

Layering a tank over a tee scratches that Miu Miu itch in a way that somehow feels surprisingly Scandinavian. It’s a low-stakes way to play with proportions and color without doing much at all. Get creative with what you have or purchase some basics that look crazy good together.

No matter what city you call home, you can always count on a few current shoe trends to hit mass circulation in the streets of Paris, New York, Copenhagen, and even the digital town square. What's the most recent style to attain that viral status? Ballet sneakers. Yes, you read that right. If you're wondering what led to the creation of a hybrid between the two silhouettes into the "sneakerina," you'd have to look at the bigger picture. Over the past few seasons, the collective craze over the balletcore movement and subsequently ballet flats laid the groundwork for many brands to leap into new territory.

There's no shortage of brands that have dipped their toes into this sneaker trend. Several come to mind: Salomon and Sandy Liang's collaboration drop, Adidas' partnership with Bad Bunny to create a unisex style, and Simone Rocha's ubiquitous embellished chunky sneakers. That said, the sheer number of variations available for this style isn't the only reason it's taken center stage in the fashion world. The style set quickly cemented the hybrid shape to cult status through their shopping habits. Rachel Makar, senior director of merchandising at StockX, explains, "Between February and March, we saw sales of sneakers with 'ballerina' or 'ballet' in the title increase by more than 1000%."

With so many people buying into this trend, we'd be lying if we didn't admit that it can be a little hard to figure out which exact pair might be worth adding to your own wardrobe. That's where we come in handy. Ahead, we've curated examples of the shoe trend in the wild to show you how to stick the landing when it comes to styling this hybrid silhouette. You'll also find a curation of the 24 best ballet sneakers you can buy at every price point, based on quality, reviews, brand recognition, versatility, and trendiness. Whether you're an avid sneakerhead or want to channel your inner ballerina, there's something for you.

A Quick Skim of the Best Ballet Sneakers

• For the outdoor enthusiasts: Ecco Biom C-Trail Ghillie Sneaker ($250)
• For the coquette girls: Simone Rocha Beaded Ballerina Sneakers ($1135)
• For the sneakerheads: Salomon x Sandy Liang ($140)
• For the budget shopper: Zara Mesh Mary Jane Sneakers ($50)
• For the luxury-lover: Louis Vuitton LV Sneakerina ($975)

French women may be famous for a 'quality over quantity' approach to skincare and Korean women have their 12-step routines down to a T, but Scandi and Nordic women's take on skincare is all about minimalism, prioritising a holistic, wellness-based approach to skincare, using fewer, high-quality products.

There's something about Scandi skincare that massively appeals to me—after all, when it comes to skincare, I'm a big believer that less is more. Rather than buying into short-lived trends and being dictated by the latest launches, Scandi skincare focuses on the essential steps—cleansing, hydrating, and protecting the skin—it's a classic approach, but still feels cool and modern. Similarly to the French skincare approach, the goal of Scandi skincare is to achieve a natural, healthy glow rather than relying on makeup to mask skin.

What's more, the Scandi approach to skincare extends beyond just topical products, additionally encompassing a focus on general wellbeing, hydration, healthy eating, good sleep hygiene and stress management.

When it comes to products, Scandi skincare heavily draws inspiration from the natural landscapes of Scandinavia, often incorporating natural and locally-sourced ingredients like cloudberry and glacier water. There's also an impressive focus on transparency and sustainability from Scandi skincare brands.

What is Scandi skincare?

"Scandi skincare is minimalist innovation inspired by nature. It’s about simplicity that delivers—products that fit into real lives and truly work," says Josefin Landgard, co-founder of Swedish skincare brand Mantle.

According to Landgard, Scandi and Nordic skincare is all about efficacy and quality. "It reflects generations of adaptation and resilience in the north. Here, quality isn’t optional, but essential. With up to 70% of people experiencing dry or sensitive skin, every formula must be effective, nourishing, and smart. At Mantle, we merge Scandinavian minimalism with skincare innovation. Every product is developed and tested in our Northern Swedish lab and designed to perform in extreme climates."

"Scandinavia is the most equal region in the world. Scandinavian women have a long history of purposeful lives close to nature, where work, family, and passions coexist." she adds. This is the foundation of Mantle's brand philosophy: Life first, skin second. "Yes, we want (or more so: need!) high-performing formulas to shield and strengthen our skin from freezing winters and intense midnight sun, but don’t spend hours in front of the mirror," she adds. "Instead, we want a minimalist routine that does the work so we can go out into the world, confident and comfortable. Life first, skin second."

What ingredients are used in Scandi skincare?

"Scandi beauty is all about maximum efficiency with minimal effort—think sustainably sourced, biomimetic ingredients that nourish, strengthen, and protect," says Landgard. "We use skin-strengthening essentials like ceramides, oat oil, and shea butter, paired with modern actives like pre- and postbiotics, centella, and lactobionic acid. One standout is jellyfish mucin—historically valued for its wound-healing properties and now shown to hydrate skin up to three times more efficiently than hyaluronic acid. It’s a great example of turning an ecological challenge (jellyfish overpopulation due to rising ocean temps) into natural skincare innovation."

How to carry out a Scandi skincare routine

1. Cleanser

Instead of using harsh cleansers and relying upon multiple cleansing steps, the Scandi and Nordic approach to cleansing is very simple. Scandi cleansers are typically cream or milky formulas which remove makeup and impurities without drying out or irritating skin.

2. Serum

Rather than layering multiple serums, the minimalistic Scandi and Nordic approach means that skincare routines rarely feature more than one. Instead, Scandi women must choose carefully, selecting serums that prioritise their main skincare concerns or have multitasking benefits in order to address more than one.

3. Moisturiser

"With skin constantly exposed to our extreme climate with harsh winds and freezing winters, there’s a deep focus on strengthening and balancing the skin barrier," says Landgard. "A compromised skin barrier or imbalanced skin will never tolerate actives and, more importantly, it won’t feel good or look great."

Since Scandi skin is often up against some harsh climates, moisturiser is a key product in any Scandi or Nordic skincare routine. Formulas are simple but effective, and focus on hydrating and nourishing the skin by strengthening the skin barrier.

4. Sunscreen

Scandi women know that sunscreen is the most essential step in any skincare routine, no matter where you are in the world. SPF protects skin from UV exposure which causes irreparable damage including sunburn, premature skin ageing and an increased risk of skin cancer. No routine is complete without it.

Scandi street style—it’s effortless, cool, and always a little bit quirky. If you’ve ever found yourself scrolling through Instagram, entranced by the laid-back, chic vibes of women from Denmark, Sweden, and Norway, then you’re already familiar with the magic of Scandinavian fashion. But there's no better place to see these street style icons in their full, head-turning glory than during Copenhagen Fashion Week. Each year, the city transforms into a runway of effortlessly styled looks—think oversize blazers, perfectly paired monochrome pieces, and sneakers you never knew you needed until now. It’s the ultimate breeding ground for discovering the latest trends and outfit ideas, straight from the stylish closets of the Scandinavians who are nailing this “cool-girl” look like no one else. Although the first fashion week of the season has come and gone, winter is still knocking for another couple of weeks. If you're anything like me, you're tired of wearing the same oversize puffer jacket over and over—so let these Scandi winter outfit ideas be your guiding light.

Lucky for you, we’ve rounded up 10 of the best Scandi winter outfits you can shop right now. From cozy knits to sleek outerwear, these outfits are easily copyable and incredibly chic-looking. Take notes and get ready to channel your inner Scandi girl. Who says you can’t be effortlessly cool, too?

Outfit Formula: Fur jacket + Jeans + White Tee + Denim Bag

Outfit Formula: Leather coat + Turtleneck + Blazer + Button-down shirt + Wide-leg pants

Outfit Formula: Pencil skirt + Leather jacket + Pumps + Sheer tights + Hobo bag

Outfit Formula: Pillbox hat + White suit + Mary Janes + Sunnies

Outfit Formula: Shearling coat + Striped polo + Denim skirt + Hobo bag + Riding boots

Outfit Formula: Pinstripe suit + Brown tie + Fur coat + Leopard-print bag + Pointed-toe boots

Outfit Formula: Trench coat + Pink tie + Khaki pants + Vintage bag + Pony-hair shoes