<![CDATA[ Latest from Who What Wear in Scandinavian-style ]]> https://www.whowhatwear.com/tag/scandinavian-style Sat, 02 May 2026 10:00:00 +0000 en <![CDATA[ 6 Scandi Outfit Ideas to Wear This Spring If You Want to Look Polished and Put-Together ]]> https://www.whowhatwear.com/fashion/shopping/scandi-outfit-ideas-spring-2026 2rZo7FuDnf3sH8vaBiGKkm Sat, 02 May 2026 10:00:00 +0000 <![CDATA[ Inside the Scandi-Supermodel Beauty Industry That Launched a Thousand No-Makeup Makeup Looks ]]> https://www.whowhatwear.com/beauty/ciff-scandinavian-beauty-trends 6JPgudoydUEi2kY2UFHZx Tue, 31 Mar 2026 07:00:00 +0000 Fri, 24 Apr 2026 21:23:37 +0000 <![CDATA[ I'm an Expert in Packing a Carry-On—This Is Everything I Took for a Weekend in Stockholm ]]> https://www.whowhatwear.com/living/travel/outfits-i-packed-for-stockholm YVtK6q3kDYcFCTKsJ3LKEV Wed, 25 Mar 2026 06:30:00 +0000 Tue, 31 Mar 2026 10:18:46 +0000 <![CDATA[ This Scandi Label Makes Some of My Favorite Sweaters, and Yes, the New 2026 Collection Is Gorgeous ]]> https://www.whowhatwear.com/fashion/shopping/soft-goat-spring-2026-collection dK5sxHk2YrKpZdgdL7V9WW Mon, 02 Feb 2026 13:15:20 +0000 <![CDATA[ I Just Got Back From Copenhagen—These Are the 8 Scandi Brands Everyone Was *Actually* Wearing ]]> https://www.whowhatwear.com/fashion/shopping/best-scandi-brands P4AoAikULSZRSCYGfko3Z7 Fri, 30 Jan 2026 02:00:00 +0000 Mon, 02 Feb 2026 15:11:48 +0000 <![CDATA[ 7 Spring Fashion Trends Europe's Best-Dressed Are Already Wearing ]]> https://www.whowhatwear.com/fashion/spring/european-fashion-trends-spring-2026 3E3AfguoiMv5AFHfKY9n5o Tue, 20 Jan 2026 06:00:00 +0000 Tue, 20 Jan 2026 12:15:17 +0000 <![CDATA[ 3 Low-Effort Winter Outfits I'm Copying From Women in Stockholm, Oslo and Amsterdam ]]> https://www.whowhatwear.com/fashion/outfit-ideas/low-effort-outfit-ideas-stockholm-oslo-amsterdam-uk yj4ahdNdX78tPdZ7w642je Sat, 13 Dec 2025 06:30:00 +0000 Mon, 15 Dec 2025 11:19:47 +0000 <![CDATA[ 3 Low-Effort Winter Outfits I'm Copying From Women in Stockholm, Oslo, and Amsterdam ]]> https://www.whowhatwear.com/fashion/outfit-ideas/low-effort-outfit-ideas-stockholm-oslo-amsterdam Z4JqwQU43nz9RYFL25MwPA Mon, 01 Dec 2025 11:09:19 +0000 Mon, 15 Dec 2025 11:19:47 +0000 <![CDATA[ Scandi Women Are the Chicest in Winter—9 Zara and COS Pieces They'd Actually Wear ]]> https://www.whowhatwear.com/fashion/shopping/scandi-winter-buys-cos-zara XWoF2GY4akamQ4qSQwFuPd Fri, 21 Nov 2025 09:00:00 +0000 Fri, 21 Nov 2025 10:40:26 +0000 <![CDATA[ Scandi Women Know How to Smell Good—6 Perfume Brands You'll Find on Their Dressing Tables ]]> https://www.whowhatwear.com/beauty/fragrance/best-scandi-perfumes mGSVMmmfAV5vF2PpcDq2QM Thu, 09 Oct 2025 06:00:00 +0000 Thu, 09 Oct 2025 10:40:17 +0000 <![CDATA[ No One Styles Jeans Like Chic Europeans Do—7 Effortlessly Chic Outfits I’ll Be Copying This Season ]]> https://www.whowhatwear.com/fashion/denim/european-outfits-with-jeans hyCGEd7cQXipb87Yvi8BpF Sun, 05 Oct 2025 05:00:00 +0000 Tue, 20 Jan 2026 12:19:51 +0000 <![CDATA[ Fashion People in Copenhagen Are Wearing These 5 Shoes With Jeans Lately ]]> https://www.whowhatwear.com/fashion/shoes/copenhagen-shoes-with-jeans-uk rbcNYEnCjWeKBWGDv9mkWX Wed, 01 Oct 2025 05:30:00 +0000 Wed, 01 Oct 2025 10:16:33 +0000 <![CDATA[ I Just Got Back from Oslo—Now I’m Quietly Obsessed With These 9 Scandi Fashion Brands ]]> https://www.whowhatwear.com/fashion/scandi-fashion-brands a6q9JLDpceoSKKUrLUNbLM Thu, 04 Sep 2025 06:00:00 +0000 Mon, 02 Feb 2026 15:11:48 +0000 <![CDATA[ If I Were Summering in Copenhagen, This Would Be My Shopping List ]]> https://www.whowhatwear.com/fashion/summer/best-copenhagen-summer-staples xaSXHWiS6rHQEpYqiYHi2T Sat, 12 Jul 2025 07:00:00 +0000 Wed, 23 Jul 2025 18:50:01 +0000 <![CDATA[ Spotted in Paris and Copenhagen: The Next Viral Sneaker Trend to Take Over ]]> https://www.whowhatwear.com/fashion/shoes/best-ballet-sneakers xQuM5LGD8mc6iGTKkbjiSd Thu, 01 May 2025 09:01:30 +0000 <![CDATA[ A Scandi Woman Walks Into a Skincare Store—This Is What She's Picking Up ]]> https://www.whowhatwear.com/beauty/skin/scandi-skincare t2eEa4LEiAP2R8MfiBLbf8 Thu, 24 Apr 2025 08:16:14 +0000 Thu, 24 Apr 2025 08:36:52 +0000 <![CDATA[ 10 Scandi Winter Outfit Formulas That Are Cute, Cozy, and Very Copyable ]]> https://www.whowhatwear.com/fashion/outfit-ideas/scandi-winter-outfit-ideas P7LaK2e6NZVbYtnChTbqU4 Fri, 21 Feb 2025 08:00:00 +0000 Tue, 11 Nov 2025 10:31:43 +0000 <![CDATA[ Copenhagen Is Calling: 5 Key Trends Paris and London Fashion Buyers Are Backing ]]> https://www.whowhatwear.com/fashion/trends/ciff-trends-fall-winter-2025 USG8XXqMaXTakeerdvR6MR Thu, 20 Feb 2025 08:00:30 +0000 Fri, 21 Feb 2025 18:41:19 +0000 <![CDATA[ Copenhagen Fashion Week Is *the* Must-Have Ticket—These 7 Designers Are Why ]]> https://www.whowhatwear.com/fashion/runway/copenhagen-fashion-week-fall-winter-2025-designers xGJHgvm7xAH8P4BWZ6Zxv9 Tue, 11 Feb 2025 14:46:09 +0000 Thu, 08 Jan 2026 09:36:51 +0000 <![CDATA[ Oslo Is a Cool-Girl Capital and Scandinavian Beauty Hub—Let This Local Show You Around ]]> https://www.whowhatwear.com/beauty/norwegian-beauty-secrets bVnfGTg6kGPvacjP2qhNxa Thu, 30 Jan 2025 08:00:40 +0000 Thu, 07 Aug 2025 10:33:59 +0000 <![CDATA[ 7 Easy Cool-Girl Outfits With Jeans That Scandi Women Are Currently Wearing on Repeat ]]> https://www.whowhatwear.com/fashion/outfit-ideas/scandi-girl-jeans-outfits GQbDWAJdY5rJm3KfcjobLg Tue, 28 Jan 2025 07:31:10 +0000 Mon, 05 Jan 2026 10:19:50 +0000 <![CDATA[ Scandi Girls Are All About These 6 Minimalist Coat Trends This Winter ]]> https://www.whowhatwear.com/fashion/outerwear/scandi-winter-coat-trends x89YUcANvo9Hm5Bv7vUVEC Mon, 20 Jan 2025 18:13:49 +0000 Wed, 22 Jan 2025 19:56:37 +0000 <![CDATA[ Jennifer Lopez Just Wore the Knitwear Trend European Girls Are Really Into ]]> https://www.whowhatwear.com/fashion/celebrity-style/nordic-knitwear-trend-jennifer-lopez QizGoB6p4jGesY5rmQGnWC Fri, 03 Jan 2025 13:57:32 +0000 Fri, 03 Jan 2025 18:10:07 +0000 <![CDATA[ 5 Rich-Looking Accessories I'm Copying From Chic Scandi Women ]]> https://www.whowhatwear.com/fashion/shopping/rich-looking-winter-accessories xZCbSsQRNYdKiydZcHDD8X Mon, 23 Dec 2024 08:00:10 +0000 <![CDATA[ Scandi Women Always Look Chic in Winter Thanks to These 9 Easy Outfits ]]> https://www.whowhatwear.com/fashion/outfit-ideas/scandi-winter-outfits qHuSiheiPgqqqacSSNi2XJ Sun, 24 Nov 2024 07:34:00 +0000 Tue, 18 Nov 2025 06:30:00 +0000 <![CDATA[ 3 French Vs. 3 Scandi Knitwear Trends Set to Be Everywhere This Winter ]]> https://www.whowhatwear.com/fashion/trends/european-knitwear-trends ANs49Mfy79TkL4kt6PEkoB Sat, 16 Nov 2024 09:57:41 +0000 Sun, 24 Nov 2024 21:21:23 +0000 <![CDATA[ 7 Cool Fashion Trends You’ll See All Over Europe This Autumn ]]> https://www.whowhatwear.com/fashion/trends/european-autumn-fashion-trends 9Am2nxDCEWv4YoQ3Q4pKzk Mon, 09 Sep 2024 06:54:00 +0000 <![CDATA[ Scandi Style Is My Kryptonite—6 Street Style Trends From Oslo I Can't Stop Thinking About ]]> https://www.whowhatwear.com/fashion/street-style/oslo-fashion-week-street-style-trends-august-2024 kw3xowwVN7No8nVbD4D7ZR Mon, 02 Sep 2024 13:45:35 +0000 Tue, 03 Sep 2024 11:50:59 +0000 <![CDATA[ I Study Scandi Style for Sport—7 Chic Autumn Outfits They Always Wear with Trainers ]]> https://www.whowhatwear.com/fashion/outfit-ideas/scandi-girl-trainers-outfits 42e6GWptsKZDjZehAQbDMM Fri, 23 Aug 2024 06:19:00 +0000 <![CDATA[ I Just Got Back From Copenhagen Fashion Week—7 Fall Trends I Spotted on Stylish Scandis ]]> https://www.whowhatwear.com/fashion/fall/scandi-fall-fashion-trends inP7jMaV2YsV5JxQ4v2hT7 Thu, 22 Aug 2024 07:04:20 +0000 Mon, 18 Nov 2024 17:15:36 +0000 <![CDATA[ 4 French vs. 4 Scandi Jacket Trends That Prove You're in the Know This Autumn ]]> https://www.whowhatwear.com/fashion/trends/european-jacket-trends-2024 KM9i3b9xzWmHadYLnXpDJB Thu, 22 Aug 2024 06:56:00 +0000 Mon, 25 Nov 2024 17:51:36 +0000 <![CDATA[ European Women Have Exceptionally Good Taste—11 Outfits They Wear to Look Classy ]]> https://www.whowhatwear.com/fashion/outfit-ideas/classic-european-outfits Q8eXHgK6uLxQCYgoPtgZxH Wed, 24 Jul 2024 08:07:50 +0000 Thu, 30 Jan 2025 06:00:00 +0000 <![CDATA[ 4 French Vs 4 Scandi Dress Trends That Are About to Be Everywhere This Summer ]]> https://www.whowhatwear.com/fashion/dresses/european-dress-trends fjZM7Fcg2qVGU4kAD3U6q6 Fri, 12 Jul 2024 02:00:00 +0000 <![CDATA[ Scandi Girls Are Always Ahead of the Trends—8 I Spotted in Stockholm and Copenhagen ]]> https://www.whowhatwear.com/fashion/trends/scandi-vacation-packing-list cfo5zm7X7cjswsnYDmqjqe Wed, 12 Jun 2024 07:00:30 +0000 Mon, 05 Aug 2024 16:54:57 +0000 <![CDATA[ I'm Picking Up All My Summer Fashion Essentials From This Coveted Scandi Brand ]]> https://www.whowhatwear.com/fashion/shopping/summer-new-arrivals-ganni HVA7gyMqPRxZr2GqVNN2PW Fri, 24 May 2024 17:04:16 +0000 Fri, 24 May 2024 17:05:17 +0000 <![CDATA[ Scandi Street Style Is Elite—These 6 Spring Dress Outfits Prove It ]]> https://www.whowhatwear.com/fashion/dresses/scandi-girl-dress-outfits z7ForDn3VtRwjSHpcApCPm Wed, 01 May 2024 06:46:00 +0000 Wed, 01 May 2024 15:51:38 +0000 <![CDATA[ Spring’s New, Scandi-Inspired Top Trend Is Here, and Yes, It Looks Great with Jeans ]]> https://www.whowhatwear.com/fashion/tops/copenhagen-blouse-trend tJqWSk2meSPWGiQbjZ9oUZ Thu, 14 Mar 2024 09:54:00 +0000 Thu, 14 Mar 2024 15:09:39 +0000 <![CDATA[ I've Just Assembled the Perfect Scandi Capsule Wardrobe With 9 Easy Pieces ]]> https://www.whowhatwear.com/fashion/shopping/basics/scandi-girl-capsule-wardrobe 6s7SmREcB5nUy4D5kjL8Qd Thu, 29 Feb 2024 08:24:50 +0000 Wed, 23 Jul 2025 18:50:01 +0000 <![CDATA[ 25 Years Later, This Is Still Copenhagen's Most Influential Fashion Brand ]]> https://www.whowhatwear.com/baum-und-pferdgarten-interview nWWWKCXRGGDmLgV39Ggk7a Wed, 31 Jan 2024 21:56:57 +0000 Tue, 06 Feb 2024 13:30:15 +0000 <![CDATA[ Hailey Bieber Just Wore the Cool Brand Only Scandi Girls Know About ]]> https://www.whowhatwear.com/hailey-bieber-black-coat h4HEaXRWELsxCL2g13DxE6 Tue, 16 Jan 2024 22:28:47 +0000 Tue, 06 Feb 2024 13:29:39 +0000 <![CDATA[ 3 Quick and Elegant Ways Scandi Women Are Updating Their Outfits for 2024 ]]> https://www.whowhatwear.com/scandi-girl-2024-outfit-updates 9dHa8Ui2RAXA91YifVDqdj Thu, 11 Jan 2024 14:40:59 +0000 Fri, 02 Feb 2024 19:45:48 +0000 <![CDATA[ 10 Years Later, These Looks From Toteme's Creative Director Are Still So Chic ]]> https://www.whowhatwear.com/toteme-creative-director-elin-kling-style 8u2vZ6aBfPT9KMcxyGiJh Fri, 05 Jan 2024 18:13:44 +0000 Fri, 02 Feb 2024 19:51:58 +0000 <![CDATA[ 9 Anti-Jeans Outfits the Scandi Fashion Set Swear By All Year Round ]]> https://www.whowhatwear.com/scandi-girl-non-jeans-trend snnFPwTpqmLhw23XQzPj6V Thu, 14 Dec 2023 14:30:39 +0000 Thu, 08 Jan 2026 09:37:00 +0000 <![CDATA[ I Just Came Back From Copenhagen—This Is the Sneaker Trend I Spotted Everywhere ]]> https://www.whowhatwear.com/how-to-wear-colorful-sneakers mMyg1VYdooCuD32A1SE1A5 Sun, 10 Dec 2023 20:41:14 +0000 Fri, 02 Feb 2024 19:49:08 +0000 <![CDATA[ 7 Winter Trends All the Cool Scandi It Girls Are Already Wearing ]]> https://www.whowhatwear.com/scandi-winter-style cRB2TZ5RiEALL9TSy7mNa2 Thu, 30 Nov 2023 21:14:30 +0000 Mon, 15 Dec 2025 08:00:00 +0000 <![CDATA[ Matilda Djerf's Guide to Stockholm: The Best Pasta, the Coziest Hotel, and More ]]> https://www.whowhatwear.com/stockholm-guide-matilda-djerf ij5YScD4dgciTs7oazEm6s Mon, 06 Nov 2023 23:13:42 +0000 Wed, 04 Jun 2025 19:13:19 +0000 <![CDATA[ A Scandi Woman Walks Into H&M—This Is What She's Picking Up ]]> https://www.whowhatwear.com/scandi-h-and-m-picks kZtigknCSc2r3GQZjDXpVk Thu, 02 Nov 2023 12:58:07 +0000 Fri, 02 Feb 2024 15:19:53 +0000 <![CDATA[ I've Done the Research—These Are the 6 Haircuts Scandi Girls Always Ask For ]]> https://www.whowhatwear.com/scandi-girl-haircuts dNsdkVEzgTgikrNpnG8kXm Wed, 04 Oct 2023 08:49:44 +0000 Tue, 15 Oct 2024 17:40:57 +0000 <![CDATA[ This Brand Was a Scandi-Girl Secret Until Kendall Jenner Wore It ]]> https://www.whowhatwear.com/kendall-jenner-skall-studio-coat cDrSAvB9M5K8i94nFHzhzE Mon, 25 Sep 2023 20:35:29 +0000 Fri, 02 Feb 2024 14:11:16 +0000 <![CDATA[ The Cool Scandi Brand Fashion People Are Buying Their New It Bags From ]]> https://www.whowhatwear.com/ganni-bou-bag qcUx7YwSJkJVwa72uERuCa Mon, 11 Sep 2023 15:25:27 +0000 Fri, 02 Feb 2024 14:17:54 +0000