I vividly remember the first time I came across Jeanne Damas during the earlier days of Instagram. I even recall trying to find her exact lip combo back when she would blend two lipsticks together and apply them with her fingers for that soft, blurred finish. She quickly became one of the most popular modern-day references for French style.

Since then, she's remained known for her effortless aesthetic and is now a designer as well, having launched her brand Rouje in 2016. For this February's New York Fashion Week, Damas shares her diary, including the Ralph Lauren show, a Rouje event, and the Tory Burch show.

What are some of your favorite New York tips?

I always stay at the same hotel. I love building habits when I travel. It makes me feel at home instantly. I love staying in neighborhoods filled with young, creative energy. It's incredibly inspiring. In Paris, we don't always experience that same avant-garde spirit in such an intense way. It gives me so much inspiration for Rouje. I love that mix of youth, diversity, and creativity. It actually reminds me a bit of Belleville. As a mom, one of my best tips for flying to NYC is to take melatonin on the plane and try to sleep properly. It really helps fight jet lag and arrive feeling fresh and ready.

Favorite moment of the trip?

My getaway to The Met between two fashion week appointments to discover the exhibition Seeing Silence by the Finnish painter Helene Schjerfbeck. A moment of calm to discover this artist. The Met is a bit of a must-stop whenever I come to NYC; there's always something to see.

The best thing you ate or drank?

The best BLT is definitely in New York. I love having it as a second breakfast at Dimes, sometimes even grabbing one to take away before heading back to Paris. And Le Dive for a pastis. It has one of the only terraces in the summer, which makes it feel like a little Parisian escape.

Favorite shops, restaurants, and places to go?

For years, my first stop in NYC was Maryam Nassir Zadeh. Now, I feel like I need to discover a new ritual address. Of course, I love vintage shopping: Ellen Vintage, Desert Vintage, and Duo are always on my list. Bar Oliver is perfect for drinks. Le Chêne is a beautiful new French restaurant I tried this week—modern cuisine, very "fooding," and absolutely incredible. The MoMA is always a good idea, and I also love visiting galleries like Grimm, PPOW, or 1969 Gallery.

A trend you're already seeing everywhere?

I arrived wearing my Blundstones without realizing that basically everyone in New York already had them, but honestly, when it's -20°C, you understand why.

What was your approach to packing? I'd love to hear about the essentials that you made sure to bring!

I always travel with my father's baptism medal. It's my little ritual so the plane doesn't crash. My perfect sleep kit is essential: melatonin, earplugs, my own pillow, and a silk eye mask. I'm a bit of a princess and the pea when it comes to sleep. I need my routine, no matter what. I brought a hair diffuser (because of the American plugs), my toiletry bag, and simple makeup—a face palette and tinted balms. A big bag is key so I can walk around all day with all my essentials. To survive the New York cold, [I have] Damart thermal layers, a Rouje neck warmer, good boots, and shearling pieces. It was also the first time I packed workout clothes to go to the gym. I actually recommend exercising in the morning when you're jet-lagged. It helps reset your body.

You also launched an exclusive preview of your new collection while you were in town at Rouje's SoHo store. How would you describe the new pieces?

The new collection is inspired by Ilona and Carole—strong, inspiring women with that effortless, timeless femininity. It's about confidence, subtle sensuality, and pieces that feel both iconic and easy to wear.

This year is Rouje's 10th anniversary. Are there any things you can share that you have on your bucket list for the next 10 years of Rouje?

Opening a Rouje café, something like a madeleine de Proust, a coffee shop that feels nostalgic and deeply connected to Rouje's universe. Organizing our first big show but maybe in a more artistic way, very Rouje. Perhaps something involving actresses. Opening more boutiques in Europe or maybe a permanent space in Asia. Continuing and deepening our support of Maison des Femmes de Saint-Denis and developing the lifestyle side of Rouje: exploring my passion for interiors, creating special pieces—maybe even things for my daughter—and continuing collaborations with French and European artisans.

Is there anything else you'd like to include?

New York always reminds me why I love creation so much. The energy is intense, bold, fearless. It pushes me to dream bigger.

Ralph Lauren Fall 2026 Show

Fall 2026 trendspotting: You'll find all the very classic suits, very New Yorker style, and the set is also very beautiful.

What you wore: I was wearing a buttoned, tailored dress with a belt, a small vanity bag, and a high-collared shirt.

Rouje Collection Preview at the SoHo Store

What you wore: One of my favorite dress from the next collection.

Tory Burch Fall/Winter 2026 Show

Standout moment: To see Tory backstage 10 years after she invited me to the Met Gala.

Fall 2026 trendspotting: Tory Burch, colorful and satin slip dresses in a very NYC style.

What you wore: I was wearing a very "me" look with rolled-up jeans (which are really coming back into trend), a small buttoned gray cardigan, a gorgeous shearling coat, and a leopard bag to give the whole outfit a twist.

Shop Damas's Suitcase

When Jeanne Damas, Parisian icon and founder of Rouje, met Olympia Gayot, the creative force redefining American chic at J.Crew, something clicked. Their mutual admiration and shared vision has ignited one of the most exciting fashion collabs of the summer—launching today!

Combining Rouje's sensual, vintage-inspired romance with J.Crew's clean lines and East Coast cool, the sun-drenched collection, For Paris to New York, is designed to capture the essence of both worlds—a conversation between two styles, two cultures, two women who dress with instinct and emotion. Together, they have imagined a wardrobe of effortless summer essentials: a flirtatious polka-dot wrap dress with an NYC edge, a romantic floral midi dress that feels like a July breeze, and the iconic French skirt-and-top sets in delicate florals and lightweight knits.

Designed for warm city days and golden-hour escapes, the limited-edition capsule collection is available to shop at J.Crew and Rouje. No surprise, we want everything. Our carts are already filling up fast, and something tells me these pieces won't stay in stock for long. Keep scrolling to get your hands on the exclusive collection we're sure to be seeing the fashion set wearing on the streets of Paris and New York this summer.

I'll admit, I'm a dress girl. To let you in on a secret, I'm the owner of a mere two pairs of jeans: my beloved raw hem vintage Levi 501s and an old ecru pair I'm yet to wear out of the house (shocking, I know). But, since living in Paris, I've developed an appreciation for denim and feel inspired to expand my repertoire of denim outfits.

As January temperatures get lower, light voiles are turned in for their denim counterparts and if there's one place you're guaranteed to find inspiration on how to wear jeans this winter, it's the wardrobes of French women. Jeans have long been a staple of the Gallic wardrobe, so much so that the Levis 501 have been termed the "French woman's jean". Like Jane Birkin's rattan basket, embroidered blouses and wrap dresses, it's become part of the framework of what constitutes French style. Whilst denim is unassuming and fits into the casual category, there are many ways to dress up the humble jeans.

Typically, French women wear vintage wash styles and off-white iterations but now and again they dabble in washed denim and black. They do, however, celebrate the many styles that are available now, some of which are current trends. Take deep-hued denim, or washed black, for example. You're likely to see them sported by your favourite French sartorialists. French style is nuanced, classic and daring and I've noticed that French women dip in and out of trends more than you'd expect, whilst continuing to wear vintage-inspired styles.

Among the wardrobes of French women, you'll find '70s style double pocketed designs, kick flares, straight leg and cropped jeans. Whether you're looking for some inspired looks for reference or a new pair of jeans, keep on reading for five chic jeans ensembles to have in your back pocket for winter 2025, and beyond.

5 French Girl Winter Jeans Outfits To Try This Season:

1. White Jeans + White Shirt + A Pop of Red

Style Notes: We'd be mistaken for thinking that light denim is meant for summer. Instead, French women embrace bright tones in the winter. Pair it with a white shirt for a monochromatic look, with the addition of a leather jacket, or a thick knit.

Shop the Look:

2. Slouchy Cardigan + Vintage Wash Jeans + Slip-on Mules

Style Notes: Khaite breathed life into the cardigan and now it's one of the most fashion-forward items for winter. My favourite way to wear cardigans is minus layers underneath. Add lengthened jeans and heeled mules and there you'll have an easy-to-wear evening look that's both chic and cosy.

Shop the look:

3. Trench Coat + Bootcut Jeans + Ankle Boots

Style Notes: I firmly believe trench coats can be worn all year round with smart layering, so dip into all seasons by juxtaposing light outerwear with hardened boots and eyewear for a complete transitional ensemble.

Shop the Look:

4. Wide Leg Jeans + Blue Polo Shirt 

Style Notes: I adore what Anne-Victoire's deemed her "back-to-school look". It boasts monochromatic elements but with a pop of colour due to the contrasting accessories. Tie the look together with a bohemian-inspired choker. The fun-time heart on a chain has been trending but I like the mature element of the tiger eye stone and its beautiful properties.

Shop the Look:

5. Blue Flared Jeans + Leopard Print Coat 

Style Notes: Outerwear is always front of mind in the winter. If there's one style French women revert to each year it's leopard print. Make like Lena and team a loud print with a pared-back look.

Shop the Look:

This story was published at an earlier time and has since been updated.

September always inspires a new-year feeling that I owe to the school term—when the fantasy of summer starts to dwindle and a new phase commences. But if we’re really lucky, we’re dealt a few balmy days before landing feet first on crisp leaves, Halloween paraphernalia and pumpkin-spiced lattes. Given the weather this summer, we’re already in autumn mode, so there’s been an early shift in fashion offerings of late, and things are noticeably more autumn-forward than usual at this time of year. I’m a summer girl, so I'm still embracing being on the periphery of no-tights weather, even if I have to don my trench coat earlier than usual.

Having said that, I am looking forward to leaning into my autumnal colour palette of ochre, olive green and brown tones, all of which are making their way onto shop floors prematurely. Between greens, brown tones and scarf details in excess, autumn offerings are showcasing the timeless trends of last season, albeit with a little flare. These are the pieces that have caught my attention lately.

Shop My September Wish List:

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I may be an honorary Parisian but my love of French style extends to holiday dressing and the infamous je ne sais quoi French women exude in the countryside and beyond. The distinguishable French chicness transcends to holiday wear, too, and just like with their city looks, French women evoke a certain nonchalance when dressing for hot weather holidays. The wardrobe components and simplicity remain, but there are a few tweaks in accordance with the forecast and some skin-bearing styles woven in amongst practical basics.

I’ve perused a fair few feeds of my favourite fashion people and noticed that come summer, many French women retire to the Côte d'Azur and neighbouring destinations to lean into a slower pace of life and soak up the sun. The aforementioned holidays consist of windswept hair, picnics and restful beach days, reflected in casual and pared-back ensembles. French women have favoured basket bags, two-piece sets and crochet maxi dresses for decades. They’re also accustomed to outfits that appear effortless, although very much in an intentional way, like a scarf worn as a bandeau or a swimsuit in place of a tank top with shorts thrown over the top.

Although French women have a strong sense of individuality in their style, there are universal themes many women adhere to whilst holidaying. Crisp shirts are swapped for linen and this practical style of dressing is extended to the beach. Typically, daytime outfits are casual and activity-friendly. Come evening, all the stops are pulled out and accessories are piled high after a day spent in the sun. I’ve studied many outfit recipes throughout the years and deduced the formula for pared-back outfits you’re likely to see French women wearing on holiday.

Keep scrolling for six timeless outfits loved by French women if you’re looking for inspiration for what to wear this summer.

1. Crochet Maxi Dress + Black Sandals

Style Notes: French women were fans of crochet knits long before their resurgence in 2022. Granted, it's a flirty style, but it's also weather-wicking. Crochet dresses can be styled in many ways, from a beach cover-up to an evening dress worn with a slip underneath. For the day, simply add a basket bag and flat sandals.

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2. Slouched Overshirt + Basket Bag + Chunky Sandals

Style Notes: Celebrate natural fabrics and tease proportions with this classic look. The organic textures and fuss-free footwear loan this an easy-wear appeal. Wear the shirt buttoned, with a bikini underneath for days by the beach or belt it at the waist for eveningwear.

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3. Black Maxi Dress + White Sandals

Style Notes: Never underestimate the power of a basic —you can wear them in so many ways. A figure-skimming LBD can be worn with thong sandals to the beach and it doubles as an evening dress too!

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4. Shorts Co-Ord + Swimsuit

Style Notes: The shorts-and-swimsuit pairing is a combination I frequently see on the feeds of French women. I adore the ingenuity of using a swimsuit as a style element and building an outfit to encompass it. Adding a raffia hat can further elevate this look.

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5. White Sundress + Brown Sandals

Style Notes: You can't dispute the elegance of a classic white sundress, and for summer 2024 shirred sundresses are back in the spotlight. This silhouette speaks volumes. Pair it with everything from flats to heeled sandals.

Shop the Look:

6. Capri Pants + Tank Top + Mules

Style Notes: Alongside the Jort, capri pants have become a European style staple this summer and a way to refresh a summer wardrobe. It offers a shrunken length with more coverage than a typical mini dress. With the addition of the rope chain, you may just start to feel sentimental. This is a '90s revival that I can get behind.

Shop the Look:

It's nearly impossible to search for French-girl style without seeing French It girl Jeanne Damas or someone sporting her Parisian-inspired line of clothing, Rouje. From its playful florals to classic and trendy denim, the brand has continued to redefine effortlessly feminine French-girl style while, all at once, making it accessible for anyone and everyone wants to give it a try. But here's the best part: Damas also created a beauty brand: Les Filles en Rouje. Launched initially as The Rouje Beauté (just two years after Rouje), the beauty brand was relaunched as Les Filles en Rouje in April 2022 with the introduction of its first face palette. The name loosely translates as Girls in Red, referring to Damas' signature color.

From vivid shades of scarlet to deep mahogany, Damas' fierce admiration for red is indisputable. Describing red as a "color with character, that reveals more than it hides. She went on to share why it was chosen as part of the brand's name. "This vision of femininity is what I first wanted to express in a ready-to-wear brand, Rouje," Damas explained. "It was time for me to dedicate more space to beauty within my universe and to share what it represents for me. With Les Filles en Rouje, I want to speak to everyone and reveal beauty without a filter."

The designer's message of unfiltered beauty has also understandably sparked a new interest in the French-girl lifestyle; first through her extensive social media platform of over 1.5 million followers on Instagram, and then through the launch of her bestselling fashion line and beauty brand.

According to Jeanne, the raison d'être behind Les Filles en Rouje is what we, as a culture, associate with being natural. "[Les Filles en Rouje] cares about the person in front of us. We don't want to hide, we want to sublimate," says Damas. This, she described, "is a new wave of beauty," giving life to moments, spirits, and interpretations rather than definitions and singular looks.

In other words, the goal is to inspire a view of beauty that's not just tied to appearance. For Damas, beauty is an attitude and a state of mind found in everyday life.

"This is the impression I wanted to convey at Les Filles en Rouje. With intuitive, no-frills products that you can apply with your finger and play with," shares Damas. "For me, makeup is made to enhance what you already have, your natural beauty and what we often call your 'little flaws,' which actually make all the charm." The makeup brand is a pure reflection of this; focusing on products that serve as the true basics of every non-fuss, Parisian-inspired makeup look. 

Damas even shared with me her secret to achieving the perfect 'French Girl' vibe using her favorite Les Filles en Rouje. She uses the, "La Lip Palette Chaleur for a fresh complexion with beautiful rosy cheeks, the Recourbe-cils (The Eyelash Curler) and Mascara to open up your eyes, and we finish with a beautiful red mouth with the Stylo Louise, a must." For quick touch-ups and added color, it's all about The Palette Visage. Read on to learn more about Damas' favorite products.

Jeanne's Favorite Things

Shop More From Les Filles En Rouje

Next: I Asked, They Answered—French Girls Spill Their Best Winter Skincare Advice

Paris has a special place in my heart, and wherever my heart goes, my wardrobe follows. When it comes to fashion, most would agree that French style is the cream of the crop. I’ve studied the essence of French dressing with a fine-tooth comb, reading fashion literature and eyeing the wardrobes of French editors and modern-day fashion muses to pinpoint the quintessence of French style.

I’m fortunate enough to have visited Paris a handful of times, and if there’s one thing I’ve learnt through people watching, it’s the power of understated garments. In recent years, we’ve been graced with a slew of indie fashion brands, from Rouje to The Frankie Shop (a brand gaining considerable traction this year).

Among the classics—berets, trench coats and ballet flats—lie the subtleties of French dressing that bring the je ne sais quoi, so to speak. Ankle-skimming jeans, pointelle vests and slingback flats are some of the modest heroes that make up the foundations. Although French style lends itself to monochromatic dressing, a French wardrobe is incomplete without an injection of colour, whether that’s via accents on a floral slip dress, a rouge lip or a parakeet-toned dress, like the ones shown below.

Wrap dresses, short-sleeve blouses, cropped knits and embroidered stitching are among designs you may associate with French chic. When it comes to accessories, the same aesthetic applies—bags are small but statement. The French aren’t opposed to embossed monikers or monogram prints. France is the home of Chanel and Jacquemus, after all.

If you’re as passionate about the fashion capital as I am and the people in it, here are eight looks I think will get the stamp of approval from the French style setters we so fervently admire.

1. Fine-Knit Cardigan and Jeans

Style Notes: French women wear light knitted cardigans and jeans throughout the year. Paired with slingbacks and a basket bag, your outfit is complete. PS: Knits make adequate tops when there’s an unpredictable forecast.

2. Vibrant Tea Dress and Flats

Style Notes: A button-down dress always looks great come rain or shine. With the Pujka dress, leave a couple of hemline buttons undone for extra movement in the skirt.

3. Minidress and Ballet Flats

Style Notes: Leg-baring styles are synonymous with French dressing. Luckily, there’s not much to do here, as a monogrammed bag is all the accessorising you need.

4. Embroidered Blouse and Denim Mini

Style Notes: I love the juxtaposition of rigid denim and voile. This outfit pairs perfectly with espadrilles and an oversized basket bag for market days.

5. Printed Skirt and Fitted T-Shirt

Style Notes: Tuck the fitted T-shirt into the skirt, or tie it in a loop at the waist with a hairband.

6. Button-Down Dress and Slingbacks

Style Notes: You can always rely on a shirt dress. With slingbacks and a ’90s-style bag, you’re set for the day.

7. Embroidered Dress and Ankle-Tie Sandals

Style Notes: An embroidered cotton dress is perhaps the most summery option. It’s also effortless whilst looking considered. For the sandals, you can tie the ankle strap high or low.

8. Floral Dress With Slip-Ons

Style Notes: Floral dresses are the epitome of French dressing. They can be worn with many styles of footwear, but take advantage of summer days and wear them with sandals.

Next up: 4 Dress Trends We Always See on Instagram's Most Stylish French Women

Fall is the perfect time to refresh your beauty routine. The temps are dropping, our wardrobes are getting cozier, and there's that "new school year" feeling in the air. And while sometimes a complete Home Edit–style overhaul may be in order, often just one product swap can refresh your entire routine. But with so many options out there, it helps to have some professional guidance. So who better to share their favorite products for the season than the very people who get to test them out first for a living? I tapped beauty editors from all over (including yours truly—I couldn't help myself) to share the products they're relying on most this season. From brand-new launches to old favorites they're rediscovering, you're guaranteed to find your new go-to on this list. Read on to shop their fall must-haves and learn why they think you'll love them too.

Lisa DeSantis, Beauty Writer and Consultant

Chloe Hall, Former Beauty Director, Elle.com

Ama Kwarteng, Beauty Editor, Coveteur

Andrea Lavinthal, Style and Beauty Director, People

Ariana Yaptangco, Senior Beauty Editor, Glamour

Jenna Rosenstein, Beauty Director, Bazaar.com

Annie Blay, Beauty Editor, Allure

Lindy Segal, Freelance Beauty Writer and Editor

Up next, I Only Have $110—Here's How I'll Build My Entire Fall Skincare Routine

This post was originally published at an earlier date and has since been updated. 

It's no secret that achieving French-girl style is something many, many want to do—and that's why we've curated countless guides on the exact pieces, brands, and combos that some of our go-to French influencers fall back on time and again. We've highlighted the six trends they're skipping this fall (plus those they'll be sporting instead), found the basics French girls live in year-round, and we even found the lingerie brands all French girls swear by. Follow our guides and, well, you'll practically be French. 

But even though we've covered nearly every aspect of a well-rounded Parisian wardrobe, from the undergarments to the closet basics, there's one insanely important category we have yet to tackle: the best French denim brands that are key in attaining that highly sought-after French-girl style. Denim, after all, is one of the most-worn fabrics in the City of Lights, so it only makes sense we add it to our French fashion archives, no?

Ahead, the seven jean brands French girls love, including big names like Isabel Marant, plus a few smaller labels you'll wish you knew about sooner.

1. IRO Paris

Cool and bold best describe the denim you'll find tucked away in IRO Paris's amazing collection.

2. Rouje Paris

This French-girl favorite brand has everything from flowy dresses to the dreamiest slip skirts, but the jeans—now those really stand out.

3. Musier Paris

A stylish French girl founded Musier Paris. In other words, the offerings (and the jeans) are about as perfectly Parisian as it gets.

4. Sézane

Want affordable, sustainable, French girl–approved jeans? Sézane is your calling card.

5. Isabel Marant

This one's a no-brainer. Isabel Marant's jeans are donned regularly by celebs and street style stars alike.

6. Miaou

With a fanbase that counts the likes of Bella Hadid, Selena Gomez, and Kendall Jenner, it's no surprise the brand's pants are almost always sold out.

7. Reiko Jeans

These no-fuss, straightforward jeans are the perfect closet basics you'll reach for time and again. 

Next up, the best affordable Italian clothing brands to know about now.

This past summer I set off for a monthlong adventure to Europe. The destinations included Paris, Positano, and London. Naturally, the very idea of spending four glorious weeks abroad sounded delightful to me. However, while I'm certainly not complaining, the task of packing for that long was—shall we say—not the easiest feat. I challenged myself to fit everything into one piece of checked luggage with no flow-over totes. (I recently got this suitcase from Away, and it's amazing.) Turns out, I succeeded in my quest! Aside from a tutorial led by my sister on how to fold the Kondo way, one of the most efficient methods that allowed me to fit everything into one suitcase was choosing a bag that was so versatile I could carry it with every outfit I wore. The purse in question was the straw Augustin bag from Rouje. It had all the qualities I was searching for in a travel bag. It could fit underneath my shoulder, it was large enough to carry what I needed for the day but small enough to not be a burden, and most importantly, it's really, really cute.

Full disclosure: I did end up packing a couple of other small bags, but as my travel buddies can attest, this was the one I ended up carrying the entire month. For proof, continue ahead to see snaps from my travels, and shop the outfits that you can see yourself wearing on your next holiday away. If you're hoping to spend less than $150 on your next travel bag, I included a few extra budget-friendly options for you, just in case.

Sometimes, the easiest way to feel polished while traveling is by packing a pretty ankle-length dress you can wear with a simple pair of flat sandals and a straw bag.

The little white dress strikes again! This mini is balanced by long sleeves and is crafted from breathable cotton that is great for summer temperatures but can also be layered over pants for the fall.

When going for a denim-on-denim look, break up the bulk with a different texture, like a straw bag.

A leisurely day spent by the sea calls for lightweight layers and comfortable accessories.

For an afternoon stroll, museum visit, and picnic, try a tie-dye shirt styled with wide-leg khakis and an easy woven purse.

Up next: Shop the best tote bags for travel.

If you aspire to dress like chic Parisian women, you're in for quite a treat. Today, one of the most beloved French-girl clothing brands, Rouje, launched a summer swimwear collection. The collection features 12 new swim styles, including both one-pieces and bikinis. Each suit is designed with a nod to vintage French swimwear, giving the wearer that timeless Parisian vibe.

Thanks to the success of Jeanne Damas, founder of Rouje, and her fashionable cult following, we are placing our bets that these will be some of the most popular swimsuits of summer 2019. Whether you seek more minimalistic swimwear like a simple black or white bikini or you prefer something a bit more retro, Rouje's new swimwear collection will service all your summertime swim needs with ease. Ahead, see some of the stunning campaign imagery from the launch, and shop all 12 of the French-girl swimsuits before everyone else does.

Next up, find out which swimsuit trends are out for summer 2019. 

As it turns out, Jeanne Damas has the same admiration for L.A. style as we do for Paris fashion. The French style icon has just released her new summer collection for Rouje, and the L.A.-shot campaign is aptly dubbed Hotel California. With a dreamy mix of mini and midi dresses, as well as tops, bags, and shoes, the collection melds together the best parts of L.A. and Paris style.

"The California-inspired pieces show the flirty and effortless style of a Parisian girl mixed with California’s cool vibe," the press release reads. Can you think of a better combo? In addition to the brand's signature floral prints, there are some new cherry and strawberry prints that are begging to come along on your next summer vacation. It was tough to narrow down the selection, but we picked our nine favorite dresses we think you'll love—whether you're a California girl, a French girl, or simply an admirer of chic dresses.

Next, the four dress trends every princess, queen, and duchess owns. 

We've been talking a lot about items with a cult following. Whether it be a specific fast-fashion find or a new It bag, there are just some sartorial pieces that stick more than others. However, when it comes to beloved French-girl brand Rouje, pretty much everything reaches cult status overnight. Started by French It girl Jeanne Damas, this contemporary label is dedicated to producing everything necessary for an effortless French-girl wardrobe. This includes, but is not limited to, the perfect little sundresses, no-fuss cardigans, and all the cute accessories to go with them. 

Well, Rouje just dropped its spring 2019 collection and to no one's surprise, it's pretty damn idyllic, as far as spring wardrobes go. You've got your muted yet striking pastel color palette, transitional knits, flattering dresses, and everything in between. Each lookbook image pushes us closer and closer to booking that much-needed romantic getaway to Paris and closer and closer to emptied wallets. It's Rouge, though, so it's worth it. Considering a couple of the new spring pieces are almost sold out, there is no doubt in our minds that this spring collection will be filling the closets of French girls in no time at all. 

Ahead, check out some of the spring 2019 lookbook images and shop 14 of our favorite new pieces out now. 

Shop our 14 favorite pieces from the spring collection:

For her new spring Rouje collection, Jeanne Damas has once again created her dream wardrobe. True to her design style, every piece is inspired by something she'd like to wear this season, from new colours to her spring go-tos—so obviously we want everything.

Inspired by the colours and retro tones of Pedro Almodovar films, like lilac and anise, the latest drop is true to her signature Parisian ease but with enough Spanish style influences to make the range feel fresh and updated. Featuring light thrifted-style cardigans, silky tops, wrap dresses, and many perfect pairs of jeans, this collection has Jeanne's summer wardrobe written all over it. Keep scrolling to shop the 15 pieces we want to buy now before they sell out. 

SHOP THE COLLECTION

Up Next: My Not-So-Capsule Capsule Spring Wardrobe Looks Like This

Global fashion search platform Lyst has just released its annual Year in Fashion Report, revealing the most powerful fashion trends, influencers, designers, and products of the year. The report is based on global search data and social media mentions, and when you take a closer look it reflects exactly what you've seen all over your social feeds this year. 

The section of the report that had us most excited is the most-wanted brands of Instagram. The report is pulled by scanning the spikes in search demand correlating to Instagram mentions and brand tags so far for 2018. 

The list surely won't surprise, and when we look at the top ten, our entire team owns at least something from a brand on the list.

Did you shop any of the brands on the list? Read on to find out. 

1. Veja

2. Reformation

3. Attico

4. Realisation Par

5. Ganni

6. Staud

7. Nanushka

8. Faithfull The Brand

9. Rouje

10. Stine Goya

What is fashion déjà vu, you might ask? For me, it's that feeling when I suddenly start to see the same trend everywhere I look. Right now, there's one very specific summer piece that seems to be following me around: short-sleeve green-and-white printed midi dresses.

Don't get me wrong: I'm definitely not complaining. In fact, someone is going to need to convince me not to buy every one of these pretty dresses I see. From a cult French brand to an up-and-coming British label, everyone is putting their own stamp on this trend, and shoppers should definitely reap the benefits. Scroll down to shop my favorite green-and-white midi dresses right now.

Opening Image: @jeannedamas

The turtleneck is a necessary winter staple. After all, the extra warmth braces you for those unbearably cold days, and the style is undeniably timeless. It’s no wonder fashion girls have been wearing the turtleneck year after year. While we’ve seen the staple worn with an oversize coat, layered underneath a silk slip dress, or tucked into vintage denim, there is one rendition of this cold-weather style that should not be ignored—the turtleneck sweaterdress.

And to help kick-start your winter outfit inspiration, we’ve rounded up the chicest turtleneck sweaterdresses on the market. Style your next purchase with menswear-inspired loafers and an oversize plaid blazer, or try complementing a midi-length turtleneck dress with pointed ankle booties. You’ll see that the styling options for this cold-weather staple are endless. Go on to check out our favorite turtleneck sweater dresses from Monse, Pixie Market, Rouje, and more.

Related: The Turtleneck Outfits We're Trying This Winter

Related: 7 Inventive Ways to Layer a Turtleneck This Season

While we’re always keeping our eye on new trends and what’s next in fashion, sometimes the best way to get inspiration is by looking back. While some trends fade over time, others prove to be timeless and classic. Curious to find out which beach styles look just as cool today as they did decades ago, we did some digging.

It’s impossible to think of retro style without including everyone from French icon Brigitte Bardot to British fashion muse Jane Birkin to American film stars Audrey Hepburn, Grace Kelly, and Faye Dunaway. Each has a unique take on dressing for the beach and proves there’s no need to reinvent classic style. From nautical stripes and espadrilles to bustier dresses, there’s no shortage of stylish looks. Want to see how to tap into their style?

Keep reading to see our favorite cute beach outfits from five fashion icons and shop pieces inspired by their looks.

Audrey Hepburn

It doesn’t get more classic than nautical stripes at the beach. Wear a striped top over a swimsuit and add a pair of espadrilles.

Jane Birkin

Denim at the beach? It’s Jane Birkin–approved. Try styling a pair of flares with a simple white T-shirt.

Grace Kelly

Tap into Grace Kelly’s style with a streamlined one-piece swimsuit, cat-eye sunglasses, and a headscarf.

Brigitte Bardot

If you want to imitate Brigitte Bardot’s iconic style, pair a bustier top with a fuller skirt to keep the proportions in balance.

Faye Dunaway

Follow Faye Dunaway’s lead and stick to neutral tones. Pair tailored white pants with a cream sweater.

This post was originally published at an earlier date and has since been updated.

Around the world, women look to their counterparts in France as a source of inspiration. It seems that French women have a lesson in effortlessly cool fashion to teach the rest of us. But, sitting at the pinnacle of the Parisians is the model, rocker, and muse Caroline de Maigret. At 43, Caroline’s laid-back yet elegant style is equally inspiring to women at 21 as it is to those at 81. The trendsetter’s style manages to transcend age in part because her approach to dressing is particularly refreshing; she manages to share her unique taste while always keeping things simple.

But don’t just take it from us, it turns out Caroline has some seriously inspiring words on exactly how she developed her rules for dressing. To help highlight her perspective, we’ve rounded up a few of our favorite quotes from Caroline over the past years. Each encapsulates exactly what makes her a favorite among fashion’s It crowd, no matter where they live. Continue on to check out her style, and read up on a few of our favorite quotes from Caroline.

In her book, How to Be Parisian Wherever You Are, Caroline shared, “You don’t have to spend a decade’s worth of salary on your wardrobe or flaunt designer brands the whole time. All you need is one signature item: The one you wear when you need to feel strong.”

Caroline told Harper's Bazaar, “Fashion gets boring to talk about after five minutes, but style is so much more, I can go on about style for hours. Style is everything—culture, your personality, and what you do—that’s what makes style. It’s who you are, and how you want to be perceived by others.”

“The Parisian never gives too much away. When it comes to revealing herself, she follows one golden rule: Less is definitely more.” (From How to Be Parisian Wherever You Are)

She told Bella Blissett for You Magazine, “Nowadays, we want to be effortless—but looking effortless takes effort! So we weave a story—create an illusion of effortlessness.”

“A smoking jacket, jeans, and a white T-shirt are items every woman must have.” (From How to Be Parisian Wherever You Are)

In an interview for InStyle Caroline shared, “However you choose to present yourself to the world, the most important thing is to make that look your own. That’s the Parisian in me talking.”

Caroline told Harper's Bazaar, “[Parisian women] We’re not that perfect, and it’s okay. In France, we kind of gave up on that whole perfect thing, and it’s interesting to other people.”

Shop Pieces Inspired By Caroline's Style

This post was originally published at an earlier date and has since been updated.

Up next, 17 items every Instagram-obsessed girl will love.

Can you believe it's November? Nope. Neither can we. This year has flown by at breakneck speed, and as crazy as it sounds, it's actually time to start thinking about (nervously laughs) Christmas shopping.

It'll come as no surprise that when we started compiling our gift guides, we had to include one to cater to all our French-obsessed readers. We recently uncovered the best thrift stores in Paris, and the outfit formulas French girls swear by, and now you can further fuel your obsession with these luxurious picks. Keep scrolling to shop. 

Dating is hard; deciding what the heck to wear shouldn't have to be. Picking out a dress, let alone what lipstick to pair with it, can feel more stressful than getting drinks with a stranger—I know from personal experience. Yes, styling outfits may be part of my day job, but I feel the same dread figuring out how to wear something that's date-y but not too over the top when I'm off the clock.

To solve my own problem (and yours too, of course), I decided to team up with one of Byrdie's beauty editors, fellow single lady Hallie Gould. Where I know a thing or two about dresses, Hallie's an expert in all things makeup. Together, we rounded up the dress-and-lipstick combos we find worthy of a first date, combos we're planning to test out ourselves the next time we have the occasion. If you're right there with us, read on—we've got you covered no matter where you're headed and, of course, whomever with.

Check out our ideal first-date dress-and-lipstick combos below!

Think drinks somewhere where the cosmos are surely overpriced.

The perfect balance of sweet and spicy. 

Related: How to Dress Like the Girl Everybody Wants to Date

It's hard not to be inspired by French-girl fashion. With their nonchalant style and enviable wardrobes, they’ve mastered casual-cool. We've already done some digging to break down exactly how to get their summer wardrobes and what they're packing in their suitcases. But one of the most interesting things about stylish French girls might be the timelessness of their outfits. The looks they're wearing today could just as easily have been worn by, say, Jane Birkin or Brigitte Bardot—seriously.

Perhaps the best example of this comes down to the jeans they're wearing and the styles you won't see them in. Scroll through Instagram, and you won't see them in anything too trend-driven like lace-up jeans or extreme flares. Instead, they gravitate toward vintage jeans and retro-inspired styles.

If you want to tap into their denim style, the rules are simple. First, opt for straight-leg silhouettes. Levi’s 501 jeans are a great baseline—the flattering cut is one you can find in any French girl's closet. Next, consider the wash. Anything from light blue to indigo to black makes the cut, but steer away from anything jarring like an acid wash. Finally, get some styling inspiration from their looks. You can't go wrong with a simple button-down and Chanel cap-toe slingbacks, or a breezy summer blouse with cat-eye sunglasses and espadrilles. Très chic.

Keep reading to see how French girls are styling their denim, and then shop for our favorite vintage-inspired jeans from Rouje, Re/Done, Reformation, and more.

Make your vintage jeans the focal point of your outfit. Style them with a staple black tee and timeless loafers. 

Shop jeans: