<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
                    <atom:link href="https://www.whowhatwear.com/feeds/tag/merit" rel="self" type="application/rss+xml" />
                            <title><![CDATA[ Latest from Who What Wear in Merit ]]></title>
                <link>https://www.whowhatwear.com/tag/merit</link>
        <description><![CDATA[ All the latest merit content from the Who What Wear team ]]></description>
                                    <lastBuildDate>Wed, 06 May 2026 20:45:56 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ The Met Gala Beauty Look I Can't Stop Thinking About? Misty Copeland's Soft, Sculptural Glow ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/fashion/red-carpet/misty-copeland-met-gala-2026-beauty</link>
                                                                            <description>
                            <![CDATA[ "Brown as luxury. Brown as softness. Brown as power." ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">K7W87MV4aSKJkpZwtbG5Ma</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/U5SJhSCfw43CtmLPtWqyJD-1280-80.gif" type="image/gif" length="0"></enclosure>
                                                                        <pubDate>Wed, 06 May 2026 20:45:56 +0000</pubDate>                                                                                                                                <updated>Wed, 06 May 2026 23:10:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Red Carpet]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Celebrity]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ana Escalante ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/U5SJhSCfw43CtmLPtWqyJD-1280-80.gif">
                                                            <media:credit><![CDATA[Getty Images; Merit.]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo collage of Misty Copeland getting ready for the 2026 Met Gala.]]></media:description>                                                            <media:text><![CDATA[Photo collage of Misty Copeland getting ready for the 2026 Met Gala.]]></media:text>
                                <media:title type="plain"><![CDATA[Photo collage of Misty Copeland getting ready for the 2026 Met Gala.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/U5SJhSCfw43CtmLPtWqyJD-1280-80.gif" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Hailey Bieber's Rose-Brown Lip Combo Is So French-Girl Coded—I Wore It in Paris and Got Instant Compliments ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/hailey-bieber-rose-brown-lip-combo-uk</link>
                                                                            <description>
                            <![CDATA[ No, it's not just Rhode. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">wSVvxvi94u29CEZ5onAxPM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/VBXdCuK8bAzUZfUwSCnP3U-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 06 Mar 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Mar 2026 09:12:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VBXdCuK8bAzUZfUwSCnP3U-1280-80.jpg">
                                                            <media:credit><![CDATA[@haileybieber]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[selfie of Hailey Bieber]]></media:description>                                                            <media:text><![CDATA[selfie of Hailey Bieber]]></media:text>
                                <media:title type="plain"><![CDATA[selfie of Hailey Bieber]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/VBXdCuK8bAzUZfUwSCnP3U-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Hailey Bieber's Rose-Brown Lip Combo Is So French Girl Coded—I Wore It in Paris and Earned Instant Compliments ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/hailey-bieber-rose-brown-lip-combo</link>
                                                                            <description>
                            <![CDATA[ Discover the exact lineup. (No, it's not just Rhode.) ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aqWoFfKQgwr5pfguQRzQQ5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/VBXdCuK8bAzUZfUwSCnP3U-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 27 Feb 2026 09:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Mar 2026 09:12:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VBXdCuK8bAzUZfUwSCnP3U-1280-80.jpg">
                                                            <media:credit><![CDATA[@haileybieber]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[selfie of Hailey Bieber]]></media:description>                                                            <media:text><![CDATA[selfie of Hailey Bieber]]></media:text>
                                <media:title type="plain"><![CDATA[selfie of Hailey Bieber]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/VBXdCuK8bAzUZfUwSCnP3U-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Merit's New Product Is So Good, We Asked Them to Launch It Early—They Obliged ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-signature-lip-blush</link>
                                                                            <description>
                            <![CDATA[ We've got the link for early access. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">7WoL5dB3PKtonfgNMP6P84</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CM4sWHkxVJyRrsyFk4bntR-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sun, 01 Feb 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Feb 2026 11:43:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CM4sWHkxVJyRrsyFk4bntR-1280-80.jpg">
                                                            <media:credit><![CDATA[@eleanorvousden]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Eleanor Vousden wearing Merit lip blush]]></media:description>                                                            <media:text><![CDATA[Eleanor Vousden wearing Merit lip blush]]></media:text>
                                <media:title type="plain"><![CDATA[Eleanor Vousden wearing Merit lip blush]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CM4sWHkxVJyRrsyFk4bntR-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I Ran the Numbers: These Are the Best-Selling Items of 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/fashion/shopping/best-selling-who-what-wear-items-2025</link>
                                                                            <description>
                            <![CDATA[ According to Who What Wear readers. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">GMTaJATWb89FRTyuwUmhfZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/8j4PmzwTcwdAoQxEcmv3Vm-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 10 Jan 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Apr 2026 17:35:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Shopping]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ audry.hiaoui@futurenet.com (Audry Hiaoui) ]]></author>                    <dc:creator><![CDATA[ Audry Hiaoui ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8j4PmzwTcwdAoQxEcmv3Vm-1280-80.jpg">
                                                            <media:credit><![CDATA[Adidas; J.Crew; Charlotte Tilbury; Nordstrom; Merit; Chanel; Open Edit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Adidas; J.Crew; Charlotte Tilbury; Nordstrom; Merit; Chanel; Open Edit.]]></media:description>                                                            <media:text><![CDATA[Adidas; J.Crew; Charlotte Tilbury; Nordstrom; Merit; Chanel; Open Edit.]]></media:text>
                                <media:title type="plain"><![CDATA[Adidas; J.Crew; Charlotte Tilbury; Nordstrom; Merit; Chanel; Open Edit.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8j4PmzwTcwdAoQxEcmv3Vm-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Merit! Jones Road! Il Makiage! 15 Internet-Viral Items I Added to My Makeup Bag This Year ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-merit-jones-road-il-makiage-products</link>
                                                                            <description>
                            <![CDATA[ They're *so* worth the hype. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">QyuLbtaGK58ZhyXFpgBzte</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/6vC2miuYgjcE5TtUKuzGUd-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 01 Jan 2026 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6vC2miuYgjcE5TtUKuzGUd-1280-80.jpg">
                                                            <media:credit><![CDATA[Kaitlyn McLintock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Beauty editor Kaitlyn McLintock wearing a full face of Merit, Jones Road, and Il Makiage makeup products]]></media:description>                                                            <media:text><![CDATA[Beauty editor Kaitlyn McLintock wearing a full face of Merit, Jones Road, and Il Makiage makeup products]]></media:text>
                                <media:title type="plain"><![CDATA[Beauty editor Kaitlyn McLintock wearing a full face of Merit, Jones Road, and Il Makiage makeup products]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/6vC2miuYgjcE5TtUKuzGUd-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/best-merit-beauty-products</link>
                                                                            <description>
                            <![CDATA[ *The* It-girl beauty brand. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">sTVxYHupXhQ4MzmM7v5Df6</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/JnJrfwuyHWvzwm2gjQvfwX-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 23 Dec 2025 10:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Apr 2026 10:59:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JnJrfwuyHWvzwm2gjQvfwX-1280-80.jpg">
                                                            <media:credit><![CDATA[@jamieeschneider; Merit Beauty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Merit Beauty products scattered around selfies of Who What Wear senior beauty editor Jamie Schneider wearing a full face of Merit products.]]></media:description>                                                            <media:text><![CDATA[A collage of Merit Beauty products scattered around selfies of Who What Wear senior beauty editor Jamie Schneider wearing a full face of Merit products.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of Merit Beauty products scattered around selfies of Who What Wear senior beauty editor Jamie Schneider wearing a full face of Merit products.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/JnJrfwuyHWvzwm2gjQvfwX-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I've Been Waiting All Year for This New Perfume Launch—The Day Has Finally Come ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/merit-retrospect-60ml-launch</link>
                                                                            <description>
                            <![CDATA[ A long time coming. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">4cyNbdkqTUJ7sGQHt3xnfD</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QkL2Lhv67GL4Sqz9ARMPGj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 04 Dec 2025 08:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Dec 2025 10:19:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QkL2Lhv67GL4Sqz9ARMPGj-1280-80.jpg">
                                                            <media:credit><![CDATA[@monikh]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A woman with burgundy nails holding a stylish leopard print bag on the tube]]></media:description>                                                            <media:text><![CDATA[A woman with burgundy nails holding a stylish leopard print bag on the tube]]></media:text>
                                <media:title type="plain"><![CDATA[A woman with burgundy nails holding a stylish leopard print bag on the tube]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QkL2Lhv67GL4Sqz9ARMPGj-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ My Friends Always Comment on How Expensive I Smell—This On-Sale Perfume Is the Reason ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/merit-retrospect-black-friday-deals</link>
                                                                            <description>
                            <![CDATA[ It's only £63. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">4ynf2Ui2gjndXRwxpTXoRN</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/8ZFRhztjWMGYEpUYtbtdVC-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 26 Nov 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 28 Nov 2025 09:36:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8ZFRhztjWMGYEpUYtbtdVC-1280-80.jpg">
                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Junior beauty editor Grace Lindsay is holding the Merit Retrospect perfume]]></media:description>                                                            <media:text><![CDATA[Junior beauty editor Grace Lindsay is holding the Merit Retrospect perfume]]></media:text>
                                <media:title type="plain"><![CDATA[Junior beauty editor Grace Lindsay is holding the Merit Retrospect perfume]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8ZFRhztjWMGYEpUYtbtdVC-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Minimalists on TikTok Are Obsessed With These Makeup Brands—10 Viral Products I'm Hoarding for Winter ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-jones-road-merit-products</link>
                                                                            <description>
                            <![CDATA[ Psst—they're also on sale. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">5LmryQHYJFTJwodGLwjiDL</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/VHRQHbdx9MYDwQ4zwbQgec-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 24 Nov 2025 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shawna Hudson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VHRQHbdx9MYDwQ4zwbQgec-1280-80.jpg">
                                                            <media:credit><![CDATA[@tamaramory]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A woman walks outside wearing Everlane]]></media:description>                                                            <media:text><![CDATA[A woman walks outside wearing Everlane]]></media:text>
                                <media:title type="plain"><![CDATA[A woman walks outside wearing Everlane]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/VHRQHbdx9MYDwQ4zwbQgec-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More Obsessed ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-solo-shadow-sheen-review</link>
                                                                            <description>
                            <![CDATA[ Allow me to explain. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">UZaLMmSeGYgDMR7Vz5vecW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ZKM2Go8m3bxNX7EdFS6F7a-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 22 Oct 2025 08:06:00 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Oct 2025 16:24:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZKM2Go8m3bxNX7EdFS6F7a-1280-80.jpg">
                                                            <media:credit><![CDATA[ ANNA ZIEMINSKI/AFP via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Naomi Campbell (L), Kate Moss (C) and Christy Turlington attend a charity auction after a presentation of Giani Versace&#039;s haute couture collection at the Presidential Guest House in Cape Town 14 February. ]]></media:description>                                                            <media:text><![CDATA[Naomi Campbell (L), Kate Moss (C) and Christy Turlington attend a charity auction after a presentation of Giani Versace&#039;s haute couture collection at the Presidential Guest House in Cape Town 14 February. ]]></media:text>
                                <media:title type="plain"><![CDATA[Naomi Campbell (L), Kate Moss (C) and Christy Turlington attend a charity auction after a presentation of Giani Versace&#039;s haute couture collection at the Presidential Guest House in Cape Town 14 February. ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ZKM2Go8m3bxNX7EdFS6F7a-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I’d Bet My Next Paycheck Merit’s Latest Lipstick and Leather Bag Will Sell Out By October 8 ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-brandon-maxwell-collaboration</link>
                                                                            <description>
                            <![CDATA[ Calling all minimalist-chic beauty fans. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">fHzu9UPXpRdbe2h96WJtt8</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/9NqQiA3RYCvj7eBDDsLexA-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 25 Sep 2025 13:03:00 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Oct 2025 13:47:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9NqQiA3RYCvj7eBDDsLexA-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Merit Beauty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Merit Beauty x Brandon Maxwell campaign photo]]></media:description>                                                            <media:text><![CDATA[Merit Beauty x Brandon Maxwell campaign photo]]></media:text>
                                <media:title type="plain"><![CDATA[Merit Beauty x Brandon Maxwell campaign photo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/9NqQiA3RYCvj7eBDDsLexA-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I've Been Secretly Testing Merit's New Cleanser for 6 Weeks—Here's What I Want You to Know ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/skin/merit-great-skin-double-cleanse-review</link>
                                                                            <description>
                            <![CDATA[ It's a lazy girl's dream. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">kkNYdHfdERwjPrceLT2dTQ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/8meithCK34awQJHg5JKbCV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 12 Aug 2025 12:30:51 +0000</pubDate>                                                                                                                                <updated>Tue, 12 Aug 2025 12:42:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8meithCK34awQJHg5JKbCV-1280-80.jpg">
                                                            <media:credit><![CDATA[@shannonlawlor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Shannon Lawlor after using Merit Great Skin Double Cleanse]]></media:description>                                                            <media:text><![CDATA[Shannon Lawlor after using Merit Great Skin Double Cleanse]]></media:text>
                                <media:title type="plain"><![CDATA[Shannon Lawlor after using Merit Great Skin Double Cleanse]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8meithCK34awQJHg5JKbCV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Merit's New SPF Is 1000% Worth the Hype—It Makes My Skin Look Airbrushed ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-uniform-spf-review</link>
                                                                            <description>
                            <![CDATA[ I even bid farewell to my foundation. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">7nqiCCWzNJfjtGGEagnLCT</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bRDvNBEpP6B2xDpDxxUsES-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 22 May 2025 10:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 22 May 2025 13:55:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bRDvNBEpP6B2xDpDxxUsES-1280-80.jpg">
                                                            <media:credit><![CDATA[@jamieeschneider]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Jamie Schneider testing Merit&#039;s new SPF ]]></media:description>                                                            <media:text><![CDATA[Jamie Schneider testing Merit&#039;s new SPF ]]></media:text>
                                <media:title type="plain"><![CDATA[Jamie Schneider testing Merit&#039;s new SPF ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bRDvNBEpP6B2xDpDxxUsES-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ This Is Not a Drill: Merit Just Launched a New Hybrid Product and I've Been Secretly Wearing It for Weeks ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/skin/merit-the-uniform-tinted-spf-50</link>
                                                                            <description>
                            <![CDATA[ It's finally shoppable! ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">szFZNUmd6Yt3ErUF3dACCS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/UL5mehf6eczxKGHHDMkkjU-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 22 May 2025 06:00:10 +0000</pubDate>                                                                                                                                <updated>Thu, 22 May 2025 13:55:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UL5mehf6eczxKGHHDMkkjU-1280-80.jpg">
                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Junior beauty editor Grace Lindsay testing the Merit The Uniform Tinted SPF 50]]></media:description>                                                            <media:text><![CDATA[Junior beauty editor Grace Lindsay testing the Merit The Uniform Tinted SPF 50]]></media:text>
                                <media:title type="plain"><![CDATA[Junior beauty editor Grace Lindsay testing the Merit The Uniform Tinted SPF 50]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/UL5mehf6eczxKGHHDMkkjU-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ My Friends Keep Asking If I've Had Filler, But It's Actually This Lip Liner That I've Been Gatekeeping  ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-signature-lip-sheer-lip-liner-review</link>
                                                                            <description>
                            <![CDATA[ The liner for makeup minimalists. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vVrvVay42q7CwJGo8popPH</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CAJaCkrFpiVF5WtkZDp4MK-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 20 Mar 2025 06:56:00 +0000</pubDate>                                                                                                                                <updated>Tue, 24 Mar 2026 14:35:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CAJaCkrFpiVF5WtkZDp4MK-1280-80.jpg">
                                                            <media:credit><![CDATA[@shannonlawlor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Beauty director Shannon Lawlor testing the Merit lip liner]]></media:description>                                                            <media:text><![CDATA[Beauty director Shannon Lawlor testing the Merit lip liner]]></media:text>
                                <media:title type="plain"><![CDATA[Beauty director Shannon Lawlor testing the Merit lip liner]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CAJaCkrFpiVF5WtkZDp4MK-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I'm a Fragrance Expert—These 11 Perfumes Have Been on Everyone's Necks This Year ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/popular-perfumes-2025</link>
                                                                            <description>
                            <![CDATA[ I've analysed the data. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">NeABfdG5kpvfAmw3abmyNE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/oirGWhjq6W4ACQH2e3oivL-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 27 Jan 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 20 Nov 2025 15:46:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oirGWhjq6W4ACQH2e3oivL-1280-80.jpg">
                                                            <media:credit><![CDATA[@monikh]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An image of Merit Retrospect, one of the most popular perfumes 2025, on a bathroom cabinet shelf]]></media:description>                                                            <media:text><![CDATA[An image of Merit Retrospect, one of the most popular perfumes 2025, on a bathroom cabinet shelf]]></media:text>
                                <media:title type="plain"><![CDATA[An image of Merit Retrospect, one of the most popular perfumes 2025, on a bathroom cabinet shelf]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/oirGWhjq6W4ACQH2e3oivL-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I've Never Received More "You Smell Amazing" Compliments Than When I Started Wearing This New Perfume ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/merit-perfume-review</link>
                                                                            <description>
                            <![CDATA[ The hottest new accessory. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">y7hvu2Y9sQUu2remtMvfCc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/RjoV3BfxQmhkPWoqd3Z5VH-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 01 Nov 2024 18:15:36 +0000</pubDate>                                                                                                                                <updated>Fri, 24 Oct 2025 17:45:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RjoV3BfxQmhkPWoqd3Z5VH-1280-80.jpg">
                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Merit Perfume]]></media:description>                                                            <media:text><![CDATA[Merit Perfume]]></media:text>
                                <media:title type="plain"><![CDATA[Merit Perfume]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/RjoV3BfxQmhkPWoqd3Z5VH-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I've Never Received More "You Smell Amazing" Compliments Than When I Started Wearing This New Perfume ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/merit-retrospect-perfume-review</link>
                                                                            <description>
                            <![CDATA[ The hottest fragrance accessory. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">QqNmgSuxjM2t3kB9uEHiQS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/RjoV3BfxQmhkPWoqd3Z5VH-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 24 Oct 2024 06:06:20 +0000</pubDate>                                                                                                                                <updated>Sat, 25 Oct 2025 06:00:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RjoV3BfxQmhkPWoqd3Z5VH-1280-80.jpg">
                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Merit Perfume]]></media:description>                                                            <media:text><![CDATA[Merit Perfume]]></media:text>
                                <media:title type="plain"><![CDATA[Merit Perfume]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/RjoV3BfxQmhkPWoqd3Z5VH-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I'm a Mom of Two Little Ones—30 Chic, Easy, and Reliable Fashion and Beauty Picks I Swear By ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/fashion/shopping/easy-fashion-beauty-picks</link>
                                                                            <description>
                            <![CDATA[ Little effort. High reward. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">z7VJLzA84j5czqAcZ7Cjwg</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/DwuEbzknzF92T9MqHLfh6a-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 23 Sep 2024 07:00:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Shopping]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ lefashionimage@gmail.com (Jennifer Camp Forbes) ]]></author>                    <dc:creator><![CDATA[ Jennifer Camp Forbes ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DwuEbzknzF92T9MqHLfh6a-1280-80.jpg">
                                                            <media:credit><![CDATA[Sephora; @lefashion; &amp; Other Stories; Gap; Mango)]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[collage of a fashion editor Jennifer Camp Forbes along with her latest fashion and beauty picks for chic moms like dresses, satin skirts, lipsticks, and lotion]]></media:description>                                                            <media:text><![CDATA[collage of a fashion editor Jennifer Camp Forbes along with her latest fashion and beauty picks for chic moms like dresses, satin skirts, lipsticks, and lotion]]></media:text>
                                <media:title type="plain"><![CDATA[collage of a fashion editor Jennifer Camp Forbes along with her latest fashion and beauty picks for chic moms like dresses, satin skirts, lipsticks, and lotion]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/DwuEbzknzF92T9MqHLfh6a-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The Whole Team Agrees: This Just Might Be the Most Versatile Makeup Product Ever Made ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-flush-balm-blusher-review</link>
                                                                            <description>
                            <![CDATA[ I won't leave the house without it. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">T7kfgzEb4D4X89zNmVpo3R</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/k2Max9ubETE3V2tPjuxvtA-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 27 Aug 2024 11:33:20 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Jan 2026 10:21:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/k2Max9ubETE3V2tPjuxvtA-1280-80.jpg">
                                                            <media:credit><![CDATA[Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Team Who What Wear UK testing the Merit Flush Balm]]></media:description>                                                            <media:text><![CDATA[Team Who What Wear UK testing the Merit Flush Balm]]></media:text>
                                <media:title type="plain"><![CDATA[Team Who What Wear UK testing the Merit Flush Balm]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/k2Max9ubETE3V2tPjuxvtA-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I'm All About the Final Touch—30 Incredibly Chic Accessories and Beauty Picks I Swear By ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/fashion/shopping/chic-editor-approved-accessories-beauty-picks</link>
                                                                            <description>
                            <![CDATA[ These get me endless compliments. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">rawdrrWpo7nY5CFHrVsXKU</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/qR2fjJvTPdXEGx2BiNEeTD-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 19 Aug 2024 07:02:50 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Shopping]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                                                                <author><![CDATA[ lefashionimage@gmail.com (Jennifer Camp Forbes) ]]></author>                    <dc:creator><![CDATA[ Jennifer Camp Forbes ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/qR2fjJvTPdXEGx2BiNEeTD-1280-80.jpg">
                                                            <media:credit><![CDATA[@lefashion]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ fashion collage of editor and influencer Jennifer Camp Forbes wearing black cat eye Chimi sunglasses, hoop earrings, white and blue striped button-down shirt, and Merit lipstick]]></media:description>                                                            <media:text><![CDATA[ fashion collage of editor and influencer Jennifer Camp Forbes wearing black cat eye Chimi sunglasses, hoop earrings, white and blue striped button-down shirt, and Merit lipstick]]></media:text>
                                <media:title type="plain"><![CDATA[ fashion collage of editor and influencer Jennifer Camp Forbes wearing black cat eye Chimi sunglasses, hoop earrings, white and blue striped button-down shirt, and Merit lipstick]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/qR2fjJvTPdXEGx2BiNEeTD-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Out of All the Makeup Brands Editors Have Access to, We Use These 8 the Most ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-makeup-brands</link>
                                                                            <description>
                            <![CDATA[ They're too good. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">cHzSFpejkWnUdBwKFKPHHT</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/311744/best-makeup-brands-311744-1706057785488-square-1280-80.gif" type="image/gif" length="0"></enclosure>
                                                                        <pubDate>Thu, 18 Jan 2024 18:33:23 +0000</pubDate>                                                                                                                                <updated>Mon, 28 Jul 2025 17:12:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maya Thomas ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/311744/best-makeup-brands-311744-1706057785488-square-1280-80.gif">
                                                            <media:credit><![CDATA[@maryljean]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best-makeup-brands-311744-1706057785488-square]]></media:description>                                                            <media:text><![CDATA[best-makeup-brands-311744-1706057785488-square]]></media:text>
                                <media:title type="plain"><![CDATA[best-makeup-brands-311744-1706057785488-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/311744/best-makeup-brands-311744-1706057785488-square-1280-80.gif" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Focusing on *This* (Not Contour) Is the Best Way to Enhance Gamine Features ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/makeup-tips-for-gamine-faces</link>
                                                                            <description>
                            <![CDATA[ Thank me later. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2anmyNS4XhDP6WWofW85FJ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/310512/makeup-tips-for-gamine-faces-310512-1700251229439-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 09 Nov 2023 23:22:52 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:22:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maya Thomas ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/310512/makeup-tips-for-gamine-faces-310512-1700251229439-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@hungvanngo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[makeup-tips-for-gamine-faces-310512-1700251229439-square]]></media:description>                                                            <media:text><![CDATA[makeup-tips-for-gamine-faces-310512-1700251229439-square]]></media:text>
                                <media:title type="plain"><![CDATA[makeup-tips-for-gamine-faces-310512-1700251229439-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/310512/makeup-tips-for-gamine-faces-310512-1700251229439-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Donni Davy Told Me How to Re-Create the Best Makeup Moments From Priscilla ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/priscilla-presley-inspired-makeup</link>
                                                                            <description>
                            <![CDATA[ Iconic is an understatement. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">rAXA7Yg9V5RdesjN4sc6Cw</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/310382/priscilla-presley-inspired-makeup-310382-1699384115376-square-1280-80.gif" type="image/gif" length="0"></enclosure>
                                                                        <pubDate>Thu, 02 Nov 2023 22:13:08 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:19:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maya Thomas ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/310382/priscilla-presley-inspired-makeup-310382-1699384115376-square-1280-80.gif">
                                                            <media:credit><![CDATA[Courtesy of A24]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[priscilla-presley-inspired-makeup-310382-1699384115376-square]]></media:description>                                                            <media:text><![CDATA[priscilla-presley-inspired-makeup-310382-1699384115376-square]]></media:text>
                                <media:title type="plain"><![CDATA[priscilla-presley-inspired-makeup-310382-1699384115376-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/310382/priscilla-presley-inspired-makeup-310382-1699384115376-square-1280-80.gif" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ And Just Like That—Every Product on SJP's Face at Last Night's Premiere ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/sarah-jessica-parker-merit</link>
                                                                            <description>
                            <![CDATA[ Carrie Bradshaw would approve. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">sHtyZUVRAcgVW6zAtdRQYT</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/307942/sarah-jessica-parker-merit-307942-1687456626380-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 22 Jun 2023 16:45:34 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:21:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Katie Berohn ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/307942/sarah-jessica-parker-merit-307942-1687456626380-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@elaineoffers]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[sarah-jessica-parker-merit-307942-1687456626380-square]]></media:description>                                                            <media:text><![CDATA[sarah-jessica-parker-merit-307942-1687456626380-square]]></media:text>
                                <media:title type="plain"><![CDATA[sarah-jessica-parker-merit-307942-1687456626380-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/307942/sarah-jessica-parker-merit-307942-1687456626380-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ This Hailey Bieber–Loved Blush Is My Winning Makeup Strategy—Here's Why ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/merit-flush-balm-review</link>
                                                                            <description>
                            <![CDATA[ You'll be influenced. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">fDf2AeMF2epswSu854y5vq</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305639/merit-flush-balm-review-305639-1677181209470-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sat, 18 Feb 2023 00:17:00 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Jan 2026 10:21:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Caitie Schlisserman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305639/merit-flush-balm-review-305639-1677181209470-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Merit Beauty, Merit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[merit-flush-balm-review-305639-1677181209470-square]]></media:description>                                                            <media:text><![CDATA[merit-flush-balm-review-305639-1677181209470-square]]></media:text>
                                <media:title type="plain"><![CDATA[merit-flush-balm-review-305639-1677181209470-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305639/merit-flush-balm-review-305639-1677181209470-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The Secret to Hailey Bieber's Rosy Glow? A Cult Blush Editors Swear By ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/merit-blush-new-shades-uk</link>
                                                                            <description>
                            <![CDATA[ There are four new shades. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">bCnejhTCcHuCsCiKMqFJsE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305152/merit-blush-new-shades-305152-1674587072228-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 07 Feb 2023 11:37:36 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:58:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ katie.berohn@futurenet.com (Katie Berohn) ]]></author>                    <dc:creator><![CDATA[ Katie Berohn ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305152/merit-blush-new-shades-305152-1674587072228-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@haileybieber ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[merit-blush-new-shades-305152-1674587072228-square]]></media:description>                                                            <media:text><![CDATA[merit-blush-new-shades-305152-1674587072228-square]]></media:text>
                                <media:title type="plain"><![CDATA[merit-blush-new-shades-305152-1674587072228-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305152/merit-blush-new-shades-305152-1674587072228-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The Secret to Hailey Bieber's "Faux Sunburn" Glow? A $28 Blush Editors Swear By ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/merit-blush-new-shades</link>
                                                                            <description>
                            <![CDATA[ There are four new shades. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aT3AhCiN848jbtTTGj5nVE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305152/merit-blush-new-shades-305152-1674587072228-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 24 Jan 2023 18:36:26 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:58:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ katie.berohn@futurenet.com (Katie Berohn) ]]></author>                    <dc:creator><![CDATA[ Katie Berohn ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305152/merit-blush-new-shades-305152-1674587072228-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@haileybieber ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[merit-blush-new-shades-305152-1674587072228-square]]></media:description>                                                            <media:text><![CDATA[merit-blush-new-shades-305152-1674587072228-square]]></media:text>
                                <media:title type="plain"><![CDATA[merit-blush-new-shades-305152-1674587072228-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/305152/merit-blush-new-shades-305152-1674587072228-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The Very Best Things I Bought This Year (So Far, By Far) ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/fashion-editor-best-purchases</link>
                                                                            <description>
                            <![CDATA[ Plus, other stylish finds I have my eye on. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">agq9p1nbRxqP6XcucGeYeU</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304157/fashion-editor-best-purchases-304157-1669881413462-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 01 Dec 2022 07:54:03 +0000</pubDate>                                                                                                                                <updated>Sat, 11 Nov 2023 05:14:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Shoes]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                <author><![CDATA[ lefashionimage@gmail.com (Jennifer Camp Forbes) ]]></author>                    <dc:creator><![CDATA[ Jennifer Camp Forbes ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304157/fashion-editor-best-purchases-304157-1669881413462-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Jennifer Camp Forbes]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[fashion-editor-best-purchases-304157-1669881413462-square]]></media:description>                                                            <media:text><![CDATA[fashion-editor-best-purchases-304157-1669881413462-square]]></media:text>
                                <media:title type="plain"><![CDATA[fashion-editor-best-purchases-304157-1669881413462-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/304157/fashion-editor-best-purchases-304157-1669881413462-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I'm Obsessed With Merit Beauty—Here Are My Honest Thoughts on Every Product ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-merit-beauty-products</link>
                                                                            <description>
                            <![CDATA[ Unfiltered reviews, this way. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">rAnr6qEAMjLERiFtaxVtU5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/303203/best-merit-beauty-products-303203-1666529554609-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Sun, 23 Oct 2022 12:40:45 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Apr 2026 10:59:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/303203/best-merit-beauty-products-303203-1666529554609-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@eleanorvousden, @shannonlawlor]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best-merit-beauty-products-303203-1666529554609-square]]></media:description>                                                            <media:text><![CDATA[best-merit-beauty-products-303203-1666529554609-square]]></media:text>
                                <media:title type="plain"><![CDATA[best-merit-beauty-products-303203-1666529554609-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/303203/best-merit-beauty-products-303203-1666529554609-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ This $38 Product Is My Secret Weapon for Great Skin—It's Finally Back in Stock ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/merit-the-minimalist-review</link>
                                                                            <description>
                            <![CDATA[ You're going to want to jump on this. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">bEV2q6x18QpbzsV9UDjk2s</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/301524/merit-the-minimalist-review-301524-1659467549396-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 01 Aug 2022 19:32:28 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 12:39:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Erin Jahns ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/301524/merit-the-minimalist-review-301524-1659467549396-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy of Merit]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[merit-the-minimalist-review-301524-1659467549396-square]]></media:description>                                                            <media:text><![CDATA[merit-the-minimalist-review-301524-1659467549396-square]]></media:text>
                                <media:title type="plain"><![CDATA[merit-the-minimalist-review-301524-1659467549396-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/301524/merit-the-minimalist-review-301524-1659467549396-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I Found 8 Ridiculously Perfect Lip Colors That Are Fashion Girl Approved ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/signature-lip-review-merit</link>
                                                                            <description>
                            <![CDATA[ Mandatory reading. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gA45eenKYi7rZBV2XuTQvG</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/298029/signature-lip-review-merit-298029-1645554179647-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 18 Feb 2022 01:49:15 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:28:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Caitie Schlisserman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/298029/signature-lip-review-merit-298029-1645554179647-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@karolinakristina]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[signature-lip-review-merit-298029-1645554179647-square]]></media:description>                                                            <media:text><![CDATA[signature-lip-review-merit-298029-1645554179647-square]]></media:text>
                                <media:title type="plain"><![CDATA[signature-lip-review-merit-298029-1645554179647-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/298029/signature-lip-review-merit-298029-1645554179647-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ We Tried It First, and—Wow—Merit's New Lipstick Will Be Your All-Time Favorite ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/merit-signature-lip-lightweight-lipstick-review</link>
                                                                            <description>
                            <![CDATA[ It's official: We've finally found the perfect lipstick. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">nEnUdPETGXjwjPS74LmnGN</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/297972/merit-signature-lip-lightweight-lipstick-review-297972-1645216730667-square-1280-80.gif" type="image/gif" length="0"></enclosure>
                                                                        <pubDate>Wed, 16 Feb 2022 18:23:42 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:28:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Erin Jahns ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/297972/merit-signature-lip-lightweight-lipstick-review-297972-1645216730667-square-1280-80.gif">
                                                            <media:credit><![CDATA[Courtesy of Merit]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Our take:]]></media:description>                                                            <media:text><![CDATA[merit-signature-lip-lightweight-lipstick-review-297972-1645216730667-square]]></media:text>
                                <media:title type="plain"><![CDATA[merit-signature-lip-lightweight-lipstick-review-297972-1645216730667-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/297972/merit-signature-lip-lightweight-lipstick-review-297972-1645216730667-square-1280-80.gif" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The Ombré Eyebrow Trend Is Taking Over, so We Asked a Pro to Break It Down ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/ombre-eyebrows</link>
                                                                            <description>
                            <![CDATA[ It's the new microblading. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">7mYE8gGFmMf1WX4Hxg8VJx</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/296321/ombre-eyebrows-296321-1636750602163-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 12 Nov 2021 02:22:01 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:40:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lindy Segal ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/296321/ombre-eyebrows-296321-1636750602163-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Courtesy Jennifer Sanchez]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ombre-eyebrows-296321-1636750602163-square]]></media:description>                                                            <media:text><![CDATA[ombre-eyebrows-296321-1636750602163-square]]></media:text>
                                <media:title type="plain"><![CDATA[ombre-eyebrows-296321-1636750602163-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/296321/ombre-eyebrows-296321-1636750602163-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Jenna Lyons Doesn't Leave the House Without Using These 6 Affordable Products ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/jenna-lyons-merit-beauty-routine</link>
                                                                            <description>
                            <![CDATA[ We have her exact morning routine. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">pwzQMJaFxFoWWJdVqcNb4g</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/295854/jenna-lyons-merit-beauty-routine-295854-1634845859216-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 21 Oct 2021 15:54:16 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:47:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Erin Jahns ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/295854/jenna-lyons-merit-beauty-routine-295854-1634845859216-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[jenna-lyons-merit-beauty-routine-295854-1634845859216-square]]></media:description>                                                            <media:text><![CDATA[jenna-lyons-merit-beauty-routine-295854-1634845859216-square]]></media:text>
                                <media:title type="plain"><![CDATA[jenna-lyons-merit-beauty-routine-295854-1634845859216-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/295854/jenna-lyons-merit-beauty-routine-295854-1634845859216-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ 17 Peach Lipsticks to Wear Every Day This Summer and Beyond ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-peach-lipsticks</link>
                                                                            <description>
                            <![CDATA[ They're peachy keen. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">7SEpbiKGsunbFsAXrqDZXZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/294602/best-peach-lipsticks-294602-1628127050579-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 04 Aug 2021 22:22:06 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 13:58:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Lindy Segal ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/294602/best-peach-lipsticks-294602-1628127050579-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@hungvanngo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best-peach-lipsticks-294602-1628127050579-square]]></media:description>                                                            <media:text><![CDATA[best-peach-lipsticks-294602-1628127050579-square]]></media:text>
                                <media:title type="plain"><![CDATA[best-peach-lipsticks-294602-1628127050579-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/294602/best-peach-lipsticks-294602-1628127050579-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Hold On—All These Fashion Girls Are Wearing the Same Summer Accessory ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/merit-beauty-gift-with-purchase</link>
                                                                            <description>
                            <![CDATA[ Simple and chic. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">o3FMPv5Fd9HQ7PAzU6nvPi</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293892/merit-beauty-gift-with-purchase-293892-1624483835836-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 23 Jun 2021 18:53:55 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:05:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Summer]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Trends]]></category>
                                                                                                                    <dc:creator><![CDATA[ Erin Fitzpatrick ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293892/merit-beauty-gift-with-purchase-293892-1624483835836-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@glamwithtrish]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[merit-beauty-gift-with-purchase-293892-1624483835836-square]]></media:description>                                                            <media:text><![CDATA[merit-beauty-gift-with-purchase-293892-1624483835836-square]]></media:text>
                                <media:title type="plain"><![CDATA[merit-beauty-gift-with-purchase-293892-1624483835836-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293892/merit-beauty-gift-with-purchase-293892-1624483835836-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ The 20 Most Undetectable (Yet Effective) Concealers for Barely There Makeup ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/lightweight-concealers</link>
                                                                            <description>
                            <![CDATA[ Flawless skin ahead. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">cVNxkqWb8rxZiQyToGxPt5</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293559/lightweight-concealers-293559-1688153869907-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 03 Jun 2021 19:49:15 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Mar 2025 18:53:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maya Thomas ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293559/lightweight-concealers-293559-1688153869907-square-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[lightweight-concealers-293559-1688153869907-square]]></media:description>                                                            <media:text><![CDATA[lightweight-concealers-293559-1688153869907-square]]></media:text>
                                <media:title type="plain"><![CDATA[lightweight-concealers-293559-1688153869907-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/293559/lightweight-concealers-293559-1688153869907-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I'm a Minimalist But Can't Get Enough of These 3 Chic Affordable Brands ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-minimalist-brands</link>
                                                                            <description>
                            <![CDATA[ Keep it simple. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aD3mcV26rAV4FypQXz2M6z</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291869/best-minimalist-brands-291869-1614360577224-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 26 Feb 2021 01:53:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Sep 2025 10:52:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Jewelry]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Drew Elovitz ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291869/best-minimalist-brands-291869-1614360577224-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@weartoeatiff]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best-minimalist-brands-291869-1614360577224-square]]></media:description>                                                            <media:text><![CDATA[best-minimalist-brands-291869-1614360577224-square]]></media:text>
                                <media:title type="plain"><![CDATA[best-minimalist-brands-291869-1614360577224-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291869/best-minimalist-brands-291869-1614360577224-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ I Challenge Your 5-Minute Face to This 3-Minute Makeup Look ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/3-minute-makeup-routine</link>
                                                                            <description>
                            <![CDATA[ Starring my new favorite brow product. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">d5iwds81Gb42gUBRrxssjo</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291787/3-minute-makeup-routine-291787-1614659333181-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 23 Feb 2021 17:19:37 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:05:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Caitie Schlisserman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291787/3-minute-makeup-routine-291787-1614659333181-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@c__bellamy]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[3-minute-makeup-routine-291787-1614659333181-square]]></media:description>                                                            <media:text><![CDATA[3-minute-makeup-routine-291787-1614659333181-square]]></media:text>
                                <media:title type="plain"><![CDATA[3-minute-makeup-routine-291787-1614659333181-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291787/3-minute-makeup-routine-291787-1614659333181-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Blush Has Become *the* MVP Beauty Product, so I Found the 17 Best Money Can Buy ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-blushes</link>
                                                                            <description>
                            <![CDATA[ I'm in awe. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6DEkExvAR4G7a6JtPoCkPX</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291669/best-blushes-291669-1695319392445-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 17 Feb 2021 16:40:19 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Apr 2024 06:59:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maya Thomas ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291669/best-blushes-291669-1695319392445-square-1280-80.jpg">
                                                            <media:credit><![CDATA[@hungvanngo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best-blushes-291669-1695319392445-square]]></media:description>                                                            <media:text><![CDATA[best-blushes-291669-1695319392445-square]]></media:text>
                                <media:title type="plain"><![CDATA[best-blushes-291669-1695319392445-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291669/best-blushes-291669-1695319392445-square-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ 5 Cool Outfits and Makeup Looks I Proudly Wore to Work in My Living Room ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/weekday-makeup-and-outfit-ideas</link>
                                                                            <description>
                            <![CDATA[ Sure beats my sweats. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">jkDkgrhpWQnuxscN6hi9om</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291463/weekday-makeup-and-outfit-ideas-291463-1612900636288-square-1280-80.gif" type="image/gif" length="0"></enclosure>
                                                                        <pubDate>Thu, 04 Feb 2021 17:16:14 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 15:08:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Basics]]></category>
                                                    <category><![CDATA[Fashion]]></category>
                                                    <category><![CDATA[Shopping]]></category>
                                                                                                                    <dc:creator><![CDATA[ Caitie Schlisserman ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291463/weekday-makeup-and-outfit-ideas-291463-1612900636288-square-1280-80.gif">
                                                            <media:credit><![CDATA[@c__bellamy]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[weekday-makeup-and-outfit-ideas-291463-1612900636288-square]]></media:description>                                                            <media:text><![CDATA[weekday-makeup-and-outfit-ideas-291463-1612900636288-square]]></media:text>
                                <media:title type="plain"><![CDATA[weekday-makeup-and-outfit-ideas-291463-1612900636288-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/291463/weekday-makeup-and-outfit-ideas-291463-1612900636288-square-1280-80.gif" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ This Clean-Beauty Line Is Going to Be Big—Here's a Password to Shop Pre-Launch ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/merit-beauty</link>
                                                                            <description>
                            <![CDATA[ Meet Merit, our co-founder Katherine Power's new minimalist makeup brand. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6hgvdKSE8uiAAbuD6Y84XQ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/290987/merit-beauty-290987-1610054877690-square-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 07 Jan 2021 17:54:48 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Feb 2024 14:54:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kat Collings ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/290987/merit-beauty-290987-1610054877690-square-1280-80.jpg">
                                                            <media:credit><![CDATA[Merit Beauty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[merit-beauty-290987-1610054877690-square]]></media:description>                                                            <media:text><![CDATA[merit-beauty-290987-1610054877690-square]]></media:text>
                                <media:title type="plain"><![CDATA[merit-beauty-290987-1610054877690-square]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/290987/merit-beauty-290987-1610054877690-square-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>