The fluffier and denser the mascara wand, the better the volume—at least that was the general consensus. Practically speaking, this makes a lot of sense, as bulkier brush fibers can hold onto more product and thus deposit more pigment onto the lashes. But somehow we as a beauty community became adamant that bigger is better, when achieving thick, fluttery, clump-free lashes has never been that simple. "Sometimes, smaller is better," makeup artist Katie Jane Hughes declares in an Instagram video promoting her new Microscara, a volumizing and lengthening tubing mascara with a—you guessed it!—precision micro wand.

I can confirm it's the tiniest brush I've ever used, and I can also confirm that it's one of the very best. Scroll ahead to snag yours today before it flies off the shelves—because trust me, this one is going to sell fast.

The mascara itself features a smudge-proof tubing formula with castor oil and shea butter to simultaneously condition the lashes and ensure a comfortable, flexible application. I'd recommend it for the smooth pigment itself; while I don't normally wear black mascara, this one is buildable enough to look natural on my light eyelashes without appearing too "done" yet is easy to layer if I'm ever craving some inky drama.

But its main selling point is, of course, the petite wand, which allows me to coat every single lash—even the short, stubborn hairs at the inner corners. "The wand being so tiny [also] lets you hit the root of the lash even more, therefore darkening the root of your lash quicker and giving you all that drama, dimension, [and] definition," Hughes continues in her video. Those two tweaks, while they might not seem like much, make a wild difference when it comes to fluffy volume. Not only do my lashes appear fuller but my eyes also instantly appear wider and more awake.

Hughes could have a degree in less-is-more makeup hacks, so I shouldn't be surprised she's been sitting on a trick for thicker lashes that doesn't involve globbing on pigment. After all, she's the one who taught me to prime my foundation brush on the back of my hand before swiping it across my skin, which results in better coverage using less product. Her Microscara follows a similar logic: Rather than relying on dense bristles to deposit the formula (and pray that it somehow won't clump), use a precise technique to wiggle on pigment as close to the root as you can. The result ends up looking way more natural, and because the pigment is super buildable, you can coat on multiple layers without sacrificing separation.

This likely goes without saying, but the tiny wand also makes applying bottom mascara an absolute breeze. Simply sweep it back and forth across the base of your bottom lash line, and you'll wind up with the perfect amount of definition, sans smudging.

Since getting my hands on an early sample, Hughes's Microscara has become the workhorse of my makeup bag—and I'm known to skip the product entirely! There's just something about the teeny wand that makes me feel more in control, whether I'm crafting a natural, everyday beat or dialing up the drama for a highly-photographed event. I only wish I could buy it in brown (my preferred mascara shade), but according to Hughes, I won't have to wait too long for a rich, chocolatey color. "It should come shortly after," she notes in the comments. For how much I adore the jet-black hue, I can only imagine how hard I'll fall for the next micro iteration.

Shop KJH.brand Miroscara

More KJH.brand Products I Love

Dedicated sale shoppers know that finding good deals takes a careful eye, heaps of patience, and the discernment of when to strike. If you wait for the percentage to drop just a smidge lower as the sale wanes, you risk losing out on the treasure altogether if it sells out. You might walk into an event as vast as the Nordstrom Anniversary Sale and become so overwhelmed that you, yet again, walk away with nothing.

As a beauty editor, I spend about 80% of my workday surfing the internet for the next best product on the market, which means that I'm in the business of finding the top deals at any sale. Lucky for you, I spent hours evaluating which early access beauty deals in Nordstrom's never-ending inventory are actually worth snagging before the sale opens to the public on July 18. If you're a card member, you can access this sale as early as today, July 14 (at Icon status); Ambassadors can shop July 15, and Influencers can shop July 17—with the sale drawing to a close on August 9.

While it may sound like you have quite some time to shop this sale, heed my warning from before—with deals this good, none of these products will stay in stock for long. Below, the 15 deals I'd beeline for in the early access beauty section of Nordstrom's 125th Anniversary Sale, from iconic Le Labo perfumes (you know the one!) to covetable Dyson hair dryers and more.

The 15 Top Beauty Deals to Shop Early at Nordstrom's Anniversary Sale

I've spent the best part of my beauty career perfecting my "no makeup" makeup look, and if I'm being honest, more often than not, this doesn't involve mascara. I've tried some of the best mascaras out there, from affordable mascaras to tubing formulas and even mascaras for sensitive eyes, but I find that they make my makeup look a little too "done". Well, that was the case until I discovered a small collection of natural-looking mascaras that took my "no makeup" makeup game to the next level.

It seems that brands are becoming more aware that some of us want fluttery, natural-looking lashes for everyday. Don't get me wrong, I love a volumising mascara from time to time, but when I'm getting ready for work in the morning, I want something that enhances my look, like a "your lashes but better" finish, you know?

So, I made it my mission to test some of the best formulas that promised a natural-looking finish, and these are the six mascaras that delivered. It's a small edit, but I can confirm that every single formula truly deserves a place on this list. Keep on scrolling for my top natural-looking mascaras on the market...

The Best Natural-Looking Mascaras, Tried & Tested

• Best Overall Mascara: Merit Clean Lash Mascara, £24
• Best Brown Mascara: Lisa Eldridge Kitten Lash Mascara, £29
• Best Affordable Mascara: L'Oréal Paris Paradise Mascara, £13
• Best Mascara for a Fluttery Effect: Refy Lash Sculpt, £22
• Best Tubing Mascara: Blink Brow Bar Lash Lift Tubing Mascara, £26

1. Merit Clean Lash Mascara

This Merit Beauty formula is one of my most-used mascaras, as it's so great for daily wear. Not only does it look chic, but the tubing mascara lengthens and lifts every lash without budging. Although the brush isn't small, it is great at coating and separating each lash for that natural, fluttery look that I love so much. Plus, it can easily be removed with just a bit of warm water.

2. Lisa Eldridge Kitten Lash Mascara

I love using a brown mascara for a "no makeup" makeup look, as it's just that little bit softer. This one from Lisa Eldridge is my favourite, as the warm brown hue looks simply stunning. The formula itself delivers a featherlight finish for a natural, almost sultry result, but you could also build it up a bit if you wanted to. It's a little more expensive than others on the market, but trust me, it's totally worth it.

3. L'Oréal Paris Paradise Mascara

We all know that L'Oréal mascaras are some of the best on the high street, and this is my personal favourite for an everyday look. Don't be afraid that it has castor oil in it. Trust me, it doesn't smudge and never feels greasy. The formula is actually a great option for sensitive eyes. The brush is ideal for lengthening and defining the lashes, and the fluttery effect always earns me compliments.

4. Refy Lash Sculpt

This Refy mascara broke the internet when it launched thanks to the unique wand. However, it truly is amazing at creating a natural-lash effect. It can take a little while to get used to applying it, but the curved shape means that the wand coats every single lash with not a single clump in sight. It lengthens, separates and lifts the lashes, awakening the whole eye area whilst making it look as if you're barely wearing any mascara. Genius.

5. Blink Brow Bar Lash Lift Tubing Mascara

Tubing mascaras are great as they don't smudge, but are so easy to remove. One of my favourites for a natural lash look is this one from Blink Brow Bar. It comes in two shades and really lifts and lengthens the lashes whilst keeping them looking soft and fluttery. It's the sort of mascara that will have people second-guessing whether you've had a lash lift or if your natural lashes are just that good. Don't worry, your secret is safe with me.

6. Makeup By Mario Master Mascara

I keep this mascara in my makeup bag at all times. The reason why? One coat gives a super natural, soft finish, but, if suddenly you're heading out in the evening and want a more statement makeup look, it's easily buildable for a false-lash effect. It's just a great all-rounder that I know I can rely on daily. Plus, it doesn't clump and never smudges. 10/10.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Out of all the makeup brands out there, Merit Beauty is at the top of my list. Its minimalistic and effortless approach to beauty (not to mention its extremely chic packaging) makes it a total staple in mine and my fellow beauty editors' makeup bags. I'm already a huge fan of Merit Clean Lash (£24), the brand's very first mascara. So when I heard that Merit was launching a new volumising mascara, Clean Volume (£24), my interest was immediately piqued. I've been testing the new mascara over the past couple of weeks, so scroll on for my thoughts on whether it deserves a spot in your makeup bag.

Merit Clean Volume Mascara

Clean Volume is a tubing mascara designed to volumise lashes without clumping. Whilst many volumising mascaras feature a large wand with long bristles, Clean Volume has a notably more nimble, flexible comb wand. As someone with deep-set, hooded eyes, this is a total game-changer, as so many bulky wands ultimately transfer product onto my lids or under my eyes. However, it doesn't compromise on volume. This small comb wand, however, catches every lash and deposits just the right amount of product as you sweep it through, helping to give you defined yet full lashes and plenty of length, too. No spidery lashes here.

The tubing formula means that not only does it withstand flaking, smudging or crumbling throughout the day, but it removes effortlessly with just warm water—it just slides off your lashes between your fingertips.

Before and After

As you can see, this mascara delivers on its promises of volumising, without looking heavy or spidery. This is just with one coat, but if you're after a more dramatic effect, it's easily layered up for more intensity without turning clumpy. I like to curl my lashes prior to applying my mascara, and if you have short or straight lashes, I'd recommend not skipping this step.

Clean Lash vs Clean Volume

If you're stuck between which formula to go for, or want to know if you need Clean Volume in your makeup bag too, there are a few key differences to know. Clean Lash delivers a fluttery, natural-looking look, and features a classic bristled wand that gives a feathery-looking flutter. IMO, it's the perfect everyday mascara.

Clean Volume, on the other hand, delivers a more defined yet volumised look. Think more sleek and spiky in the best way. The wand is also flexible in comparison and features tiny bristles that are small yet mighty at delivering the pigment to your lashes. Whichever one you go for, you now have the option of black or brown in each.

Personally, I can justify having both in my makeup bag. Clean Lash remains my favourite everyday mascara, but come evenings when I want a bolder eye look, I'll definitely be switching to Clean Volume for more drama.

My Verdict

Having now tested Clean Volume after the past couple of weeks, I have to say I'm impressed. I'm usually not one for volumising mascara formulas (I personally favour lengthening and curling mascaras), however, Merit Beauty's innovative brush has converted me. It makes it easy to get fuller lashes without running the risk of overloading with too much product, and I also love how long and defined it leaves my lashes, too. It feels light and flexible on my lashes, without feeling heavy like some mascaras do. Oh, and it's a total dream to remove at the end of the day; it just melts away in the shower. If you're in the market for a new mascara that delivers on volume, then I'd highly recommend it.

Shop Clean Volume:

Shop Clean Lash:

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Haven't you heard? Marc Jacobs Beauty has made its triumphant return with a full collection of whimsical, maximalist makeup that goes hand in hand with the designer's gleeful runway collections. While brand loyalists who hoarded the original line (which shuttered back in 2021) may have expected a similarly sleek, monochrome aesthetic, the updated range is anything but. As Marc Jacobs himself expressed during an exclusive, editors-only preview, this new direction aims to stand out among the sea of "quiet luxury" competitors and better aligns with his brand and personal style choices. (Have you noticed his perpetually decorated nails?) You see, a Marc Jacobs doll, clomping through the city in cartoonish pumps, deserves a vanity filled with equally toyish beauty products.

Today, the entire line is finally available to shop at Sephora—though not for long, if I may sound the alarm bells. Considering how buzzy the highly anticipated relaunch has become (the brand's Instagram account has amassed 3.6 million followers since dropping breadcrumbs these last several weeks), I don't expect the debut products to stick around. If you're curious which items to snag first, scroll ahead for my editor-tested breakdown, along with the formulas I suspect will be gone in a flash.

Eye Products

Each product category comes with its own charm, and for the eyes, a chubby five-pointed star is the through line (perhaps giving new meaning to the term "starry-eyed?"). To start, I must call out the Drawn This Way Eyeliner, which is arguably the most buzzed-about product in the entire line. If you were an avid fan of the Marc Jacobs Highliner before it became a coveted eBay relic, you'll be thrilled to know that the updated version has the same incredible glide and long wear. Not to mention, the 21 shades ranging from matte, metallic, and magical (aka glitter and duochrome) have the best color payoff I've ever seen from an eyeliner. Even the glittery formulas (which often read quite sheer) make a dramatic impact with just one swipe. And once it dries down? The waterproof formula doesn't dare budge. True story: The first time I swatched it on my hand, it took multiple micellar-soaked cotton rounds to clear the pigment.

The Flashes Mascara is just as vibrant, enveloping each lash with inky, chocolate, or cobalt pigment. Marc Jacobs's previous mascara was beloved for mimicking the look of falsies ("I actually cried when it was discontinued," Who What Wear assistant shopping editor Josephine Hadjiloucas messaged me after hearing whispers of a brand revival), and this new formula similarly focuses on volume while infusing the tiny wisps with peptides and clover flower extract.

Rounding out the eye category is the Born Star Eyeshadow, which features sumptuous cream-to-powder formulas housed in a shiny, star-shaped compact akin to a Mylar balloon. As you can probably guess, the pigment here is also quite intense. Just one swipe with my fingertip is all I need for both lids. Though, it sheers out effortlessly with a bit of extra blending, so it's A+ for smoky, soft-grunge eye looks. The playful packaging, though, is what ultimately sells me. It may not be the most practical option to stack on your vanity, but it will arguably bring you the most joy. Since receiving my samples, I can't stop sliding the compact open and closed, marveling at how the duochrome pigment catches the light.

Shop My Favorite Eye Products

Lip Products

To be honest, I've always found the term "lipstick balm" a tad confusing. While I realize it's meant to be a hybrid product—the richness of a lipstick with the comfort of a balm—most options either read way too sheer for my liking or don't really deliver on the hydration front. Marc Jacobs's Heart On Lipstick—topped with a metallic heart charm—fully made me a believer. Sure, I can see that the formula features cherry oil, hyaluronic acid, and peptides, but do you actually feel those MVPs work their magic with every glide? Take it from me: Yes, you absolutely can. The 15 shades are unbelievably juicy yet deposit enough pigment to last multiple hours, even after eating and drinking. I've been alternating between the two shades below nonstop since adding them to my routine.

Shop My Favorite Lip Products

Complexion Products

All the complexion products come equipped with the iconic daisy motif, meant to evoke petal-soft skin and fresh blooms of color. I can think of no better product that represents the dreamy image better than the Joystick Blush Stick, which melts into the skin and dries down to a soft-powder finish. Of all the many blush sticks on the market, this creamy number is one of the most versatile, with 10 shades ranging from rosy pinks to punchy oranges, reds, and purples. It's one of the pricier options in the range at $35, but a little goes a long way; like the rest of the collection, it's highly pigmented, so just a dab on each cheek is all you need for a stunning pinch of color.

Another item that'll last you a while is the Legally Bronze Bronzer, which (surprise, surprise) has a stunning payoff with a smooth, seamless blend, meaning you can pack the pigment on a contour brush to carve out your cheekbones or lightly dust it across your features with a powder brush for a warm, allover glow. Both routes will leave you looking beautifully bronzed.

Finally, we have the Money Shot Highlighter Gel, which is essentially the summer makeup product of my dreams. Use it on your cheeks! Your lids! Your collarbones! You'll wind up with a megawatt glow that looks out of this world—or, as the Marc Jacobs team calls it, "stroboscopic." I already know this cooling, water-based jelly will become my secret weapon for "wet" eye looks (my go-to trick to disguise summer sweat), as its light-reflecting pearls have the prettiest holographic sheen. You can catch me wearing this—and only this—all season.

Shop My Favorite Complexion Products

Is Marc Jacobs Beauty Worth the Buy?

I'm likely stating the obvious here for Marc Jacobs Beauty devotees, but the relaunch isn't exactly a one-to-one swap for the original 2013 line. While the products are just as richly pigmented and long-lasting in my opinion, the packaging and formulas are completely unique from their predecessors. They're basically apples and oranges. Still, I do believe the 2026 collection stands on its own, especially in an overcrowded market where designer items tend to cost three times the price.

As for the formulas I recommend snagging first? Well, I'd say all the eye products are a huge sellout risk, especially those Drawn This Way Eyeliners, considering how many beauty fans went bananas over those OG pencils. The Born Star Eyeshadows also deserve a spot in your routine for their packaging alone—but the incredible pigment payoff certainly doesn't hurt. I'd cap off my top three with the Money Shot Highlighter Gel, namely because it's the prettiest multitasking product I've seen in a minute and has a different feel from other balm or liquid highlighters on the market. Granted, I think the entire line will sell out in a snap, but if I were a betting beauty editor, I'd wager those three would be the first to go. Godspeed!

Why Trust Us

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

For as long as I can remember, I've always had watery eyes, and I've always loved eye makeup. However, the two don't go well together. All it takes is a slight gust of wind or a sudden change in temperature, and my watery eyes stream and ruin my makeup.

And if you're anything like me, you've probably had your eye makeup ruined on more than one occasion thanks to those rogue tears that seemingly come from nowhere and melt away eyeliner and eyeshadow in their wake. I've lost count of the number of times a soft, smoky wing has disappeared. I have watery eyes year-round, but with hayfever season in full swing right now, I've been on a quest to find out how to stop watery eyes from ruining my makeup, once and for all.

So, I enlisted the help of Dr Elizabeth Hawkes, a consultant oculoplastic surgeon and ophthalmologist, to find out the causes of watery eyes and how to stop them from ruining your eye makeup.

What Causes Watery Eyes?

"Blepharitis is the number one cause of dry eye, which is an umbrella term that encompasses lots of symptoms, i.e., redness or a gritty or foreign body sensation and, ironically, dry eyes as the eye makes excess tears when dry," says Dr Hawkes. "There can be many causes, such as allergies, medical conditions or as a result of certain oral medications, but it’s always best to see an eye specialist or an optician as there are subtle differences."

Blocked Tear Ducts: "If it’s just one eye, it could be a blocked tear duct. If you have a blockage, you will have a watery eye, which can be caused by trauma to the tear duct. It can be congenital or caused by an infection, but it needs a thorough assessment," says Dr Hawkes. "A common test eye specialists conduct is to ask patients if their eyes are watering indoors and outdoors. If they water indoors, it’s highly suggestive of blockage. If it’s a duct blockage, you need surgery, but it depends on what layer or level the obstruction is at, as this determines how invasive it needs to be," she adds.

Dry Eyes: "If it’s blepharitis and associated dry eye—watery eye syndrome—the mainstay of treatment is ironically with lubricating eye drops, which can be a tricky concept for patients to get their heads around," says Dr Hawkes. "This is because the more lubricated the ocular surface is, the less likely you are to trigger the lacrimal gland to produce tears." Eye drops can help to rehydrate the eyes and prevent them from overcompensating with excessive tears.

Allergies: "If it’s allergy-related, it needs to be investigated and looked at for the cause. Either way, there are lots of different eye drop options available to the different causes that can all treat the condition efficiently," she says.

Can Makeup Make Watery Eyes Worse?

Depending on the cause of your watery eyes, you may find that makeup can exacerbate symptoms. "Blepharitis is the most common cause, which causes blockage of the meibomian glands, which are specialised glands in between the eyelashes, that secrete an oily layer of tear film," says Dr Hawkes. "They open on the waterline, so when you apply eyeliner or mascara, you’re irritating and directly blocking these glands," she says.

"Generally, I would avoid using eyeliner on the waterline and use products suitable for sensitive skin. Clinique has a brilliant 'eye safety promise’ as the products undergo rigorous testing on how they affect the ocular surface, which not many brands do," she says. "Be cautious with application and always remove eye makeup properly, especially if you have sensitive eyes."

How to Stop Watery Eyes From Ruining Makeup

Preventing watery eyes is the key step to minimise the risk of them ruining your eye makeup, and there are some preventative steps you can take to reduce watery eyes.

Cleanse the Eyes: "Much like a thorough skincare routine and ensuring your skin is in a healthy condition to create a good base for makeup, proper cleansing and care of the eye is key here," says Dr Hawkes. "Ophthalmologists call it ‘lid hygiene’, and this is a must, removing in between the lashes morning and evening to ensure glands don’t get blocked," she says. "Optase Life Sensitive Eye Makeup Remover (£10) is a great one. It has no harsh surfactants that affect the lipid layer on the eyes and does a great job at thoroughly removing makeup."

Practice Good Makeup Hygiene: "Having good makeup hygiene is vital. This includes removing makeup properly, cleaning your brushes, not keeping mascara for years or using expired or dried-out products," she says. Typically, you should replace your mascara every 3-6 months, cream eyeshadows every 12-18 months and powder eyeshadows every 1-2 years. As a general rule of thumb, cream formulations tend to expire more quickly, so go through your makeup bag and check the expiry dates on the products you're using. Additionally, ensure you're regularly washing your makeup brushes, too.

Opt for Cream Eye Makeup: Whilst Dr Hawkes doesn't flag any particular ingredients to avoid in your makeup, she does favour cream over powder formulas. "Specific ingredients in makeup aren’t as important; however, I always advise cream-based eyeshadows and makeup, because powder particles might go into the eye and cause irritation," she says.

Eye Makeup to Avoid: Having spoken to makeup artists over the years, I've learned that it's best to avoid eyeshadows with glitter or shimmer, as they can cause fallout and further irritate the eyes. As for your lashes, tubing mascaras are great as they're long-wearing, but remove easily from the eyes with warm water. Waterproof mascaras are great for avoiding smudges; however, they are more difficult to remove, so look for a good eye makeup remover to fully remove them.

Look for Eye-Safe Brands: "Additionally, I recommend products and brands that have been tested, much like Clinique’s eye safety promise," she says. Look for brands and products that have been ophthalmologist-tested to minimise eye irritation. Additionally, if you're a contact lens wearer, Dr Hawkes says that this can cause problems in itself, so be very mindful to take extra care of your eyes. She also recommends avoiding eyelash extensions if you're prone to issues.

If your watery eyes persist, always seek medical advice. "If you leave anything too long, it can affect your vision, so it’s best to be safe and cautious when it comes to your eyesight," says Dr Hawkes.

How to Fix Eye Makeup

Whether it's a windy day or there is a high pollen count on an important occasion, there are times when smudged eye makeup just needs to be fixed. I've lost count of the number of times I've had my makeup professionally done for a wedding or special occasion, only for it to be ruined by my watering eyes. Here are my tips for fixing it.

Dab, don't rub: Avoid rubbing the area and instead dab with a tissue to remove any excess tears. Often, the area can become dry, so you can rehydrate the area with a sensitive skin-friendly eye cream. This will help to hydrate and soothe any irritation around the eyes. For quick fixes, a Q-tip can help clean up smaller smudges, or you can use a small makeup brush to tidy up smudged eyeliner wings.

Fix the Base: If the situation requires you to fully reapply the makeup, there are a few things you can do. Applying a little concealer can help create a gripper canvas for eye makeup, and it can then be fixed with a pressed setting powder to create a waterproof barrier. Applying with a puff rather than a brush is best to avoid particles from going into the eyes. Tap onto the skin to set the concealer.

Apply Eye Makeup: Waterproof eyeliners or long-wearing eyeshadows (such as cream-to-powder formulas) will provide the best wear. You can also apply a small amount of powder eyeshadow over a cream formula to set your eye makeup. Just ensure the area is fully dry from tears; otherwise, the eye makeup won't adhere. Then, you can apply a setting spray to help lock it in (just keep your eyes closed when you're misting, of course!).

Carry the Essentials: Keep some of your core products with you in case it needs fixing or topping up throughout the day. Alongside your makeup, eye drops or mists can help refresh the eyes throughout the day, and sunglasses are useful for shielding eyes from gusts of wind, or even hiding smudged eye makeup as a last resort.

Best Products for Watery Eyes

Ask any makeup artist what their favorite products are, and it’ll likely be a mix of high and low. While famous formulas like Armani’s Luminous Silk Foundation (yes, even the reformulated version) and Dior’s lauded 999 Rouge Dior Velvet red lipstick will forever remain makeup kit staples, most artists would be lost without their ol’ reliable drugstore buys.

Almost as if in a perfect balance, the sections of their kits will jump from $145 foundations (hi, Hermès Plein Air Luminous Matte) to $10 mascaras, evening the playing field and performing with star quality. But after asking more than 15 expert makeup artists if drugstore SKUs can match (or even outperform) high-end options, the overwhelming majority said yes, however, they agree that not all formulas are made equal.

Celebrity makeup artist Neil Scibelli believes that, despite differences in formula, the sharp success of drugstore beauty can be attributed to accessibility. “People want that flexibility to try new looks without having to over-invest, and mass brands make that a real possibility for consumers and beauty fans,” he explains. In an economy where the cost of living and other necessary expenses continue to rise, Scibelli recognizes that beauty is not the main focus for most, which is why accessible, low-priced drugstore heroes make the most impact. Luckily, there’s a handful that the pros say can keep up with, or even replace, your pricey purchases.

Keep scrolling for our master list of drugstore beauty products that behave like designer ones.

11 Drugstore Beauty Products That Rival Luxury Formulas

What Will Celebrity Makeup Artists Only Shop Luxury For?

While there are many products you can get comparable results from while saving money by shopping at the drugstore, Scibelli says there are a few categories worth investing in when it comes to beauty. "I'll typically go for luxe eyeshadow palettes and lipsticks for clients," he explains—his clientele being seen on red carpets hours after sitting in his chair, which requires creaseless formulas. "However, as a consumer, I would pick up my [face] cleanser at the drugstore because it's on our skin for way less time," he explains. The makeup artist also relies on the drugstore for makeup kit essentials, such as makeup removers and mascaras.

"I would invest in a powerful skincare serum that addresses your personal skincare needs, and then mix and match with some drugstore skincare and SPF," he recommends. However, when it comes to foundation, Scibelli recommends going into your favorite beauty retailer and looking for a perfect color match with an expert (and ideally something with a bit more skincare benefits)—things that you simply can't get in the drugstore.

Everyone has their own very specific preferences when it comes to their mascara. Some want a lengthening mascara, whereas others prefer a volumising formula to add bulk to each lash. Some swear by flexible comb wands, whereas others will only let bristle wands near their eyelashes. Personally, I'm all for curling mascaras to help my stubbornly straight eyelashes. However, I've always found it hard to find a mascara that keeps them standing to attention all day long. And that's where lifting mascaras come in.

Previously, I would usually rely on a waterproof mascara to lock the curl in place; however, let's be honest. They can be a pain to remove without a good makeup remover. Some curling mascaras work for me, but some just don't cut it for my stick-straight lashes. However, lifting mascaras do all the heavy lifting, keeping the lashes up from the root for a wide-eyed look.

However, with so many mascaras around, it can be hard to find one that really works. Thankfully, I'm able to test so many mascaras for my job as a beauty editor, so I've listed the best lifting mascaras I've tried below. Trust me, your eyelashes won't flop with these lash-lifting formulas.

Best Lifting Mascaras

• Best Overall: Lancôme Lash Idôle Mascara (£28)
• Best Affordable Mascara: L'Oréal Paris Big Deal Mascara (£14)
• Best Lash Lift Mascara: The Ordinary Lash Curl Finisher (£9)
• Best Luxury Mascara: Hourglass Unlocked Instant Extensions Mascara (£31)
• Best Lengthening Mascara: L'Oréal Paris Telescopic Extensionist Mascara (£14)

1. Lancôme Lash Idôle Mascara

Honestly, I love all of Lancôme's mascaras, but when it comes to lifting and holding a curl, this is the best one. The curved, flexible wand glides through lashes, lifting, lengthening and defining each one with a silky, featherlight formula that feels soft and comfortable to the touch. One coat delivers a subtle, lifted finish, while a second adds extra drama without any clumping in sight. It’s not the most volumising option out there, but if you lean towards a more naturally defined lash look, you won't be disappointed.

2. Ilia Limitless Lash Mascara

You may have heard a lot of hype around the Ilia Limitless Lash Mascara, and I'm here to tell you that it's justified. Featuring a flexible comb with two bristle lengths, the shorter side works to lift lashes from the root, while the longer, comb-like bristles help to lengthen and separate, and it keeps your lashes lifted all day. It's not technically a tubing mascara formula, but it completely melts away with just warm water between your fingertips, and it's a great mascara for sensitive eyes, too. Available in both black and brown, this mascara is packed with lash-conditioning ingredients like shea butter and beeswax to help keep lashes soft and healthy.

3. L'Oréal Paris Paradise Big Deal Mascara

I couldn't believe my lashes when I tried this mascara. Admittedly, I've layered up with a few coats of the L'Oréal Paris Paradise Big Deal Mascara here, but just look at the lift! The bendy wand scoops the lashes up for instant lifting, and it holds in place all day long. It's a great all-rounder that lengthens, curls, lifts and volumises without clumping or looking spidery. Honestly, it rivals some of the more expensive mascaras I've tested, and I'm never without a tube now.

4. The Ordinary Lash Curl Finisher

Okay, The Ordinary Lash Curl Finisher isn't technically a mascara. But if you want the look of a lash lift, but without wearing anything heavy on your lashes, then you have to try this clear mascara. You simply curl your lashes with an eyelash curler, then sweep the clear formula from root to tip, and it locks in the curl all day to make you look like you have naturally curled and lifted lashes. There's a slight tackiness to it if you apply too much, but one coat is enough to hold the curl and give some subtle definition.

5. Lancôme Lash Idôle Curl Goddess Mascara

In case you hadn't already guessed, Lancômes mascaras are amongst some of my favourites, so the second one from the brand in this list, the Lash Idôle Curl Goddess Mascara, is also deserving of a spot in your makeup bag. In comparison to the original Lash Idôle, this one delivers a more dramatic, false lash effect. It lifts lashes up with lasting hold in addition to achieving a generous curl, length and volume for a doe-eyed flutter. I find one coat is more than enough for a dramatic look.

6. Dior Diorshow Iconic Overcurl Mascara Waterproof

Whenever I'm asked for a good waterproof mascara that also delivers on curl and lift, this is the one I recommend. The curved wand of this Dior mascara scoops the lashes up from the root with generous lift and curl, and is easily layered depending on whether you prefer a defined and lengthened look, or something more dramatic with multiple coats. Waterproof formulas such as this one are a great choice if you have stubbornly straight lashes, as the long-wearing formulas work even harder to lock in a curl, ensuring your lashes don't droop throughout the day.

7. Hourglass Unlocked Instant Extensions Mascara

I adore just about any Hourglass makeup product that launches, but Hourglass mascaras are next-level. This was one of the first mascaras I tried that truly kept my curled lashes lifted for the entire day. Yes, it has a luxurious price tag to match the formula, but if you want to invest in a luxury mascara, then you won't be disappointed. The flexible wand lengthens, lifts and defines each lash, and it stays put throughout the entire day. It's also a tubing formula, so it removes effortlessly at the end of the day with just warm water.

9. Rimmel Wonder'bond Lash Filler + Hyaluronic Mascara

Rimmel Wonder'bond Lash Filler + Hyaluronic Mascara is one of the best high street mascaras I've tried in the past year, and it has the added bonus of being an incredible nourishing formula for your eyelashes. The curved brush hugs the base of the lashes and grabs onto each and every one to define, lengthen and lift with zero clumps. The only downside? It can be prone to transferring onto the lids, so it's something to be mindful of, especially for hooded eyes.

10. L'Oréal Paris Telescopic Extensionist Mascara

11. Benefit Badgal Bang! Volumizing Mascara

If it's volume and lift that you're after, then you can't go wrong with any of the Benefit mascaras, but the Bad Gal Bang Mascara is in a league of its own. "If a volumising mascara is what you're after, this is the one to invest in," says deputy beauty editor, Grace Lindsay. "I would go as far as to say that this is the best mascara Benefit has ever created, but if you prefer a more natural look, then this probably isn't for you." It really does keep your lashes lifted and curled for the entire day and night, ensuring you look wide-eyed from application to removal at the end of the day.

How We Tested

As beauty editors, we've tested hundreds of mascaras between us, so we've found the best lifting mascaras that get the job done. And as a beauty editor with stubbornly straight eyelashes that struggle to stay lifted with even a curling mascara, I've put each of these lifting mascaras through their paces. I evaluated the overall look of the mascara and how it performed with lengthening, curling and volumising, but most importantly, I took note of which ones held my curl and kept my lashes lifted all day long. Each mascara was worn over several months to ensure its effectiveness.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I'm a beauty editor who has probably tried upwards of 50+ mascaras in my lifetime, and I'm incredibly fussy about them. I want a lengthening mascara, but I also want a curling mascara formula that lifts and holds my stubbornly straight lashes. Most don't make the cut, so it takes something special to have a permanent spot in my makeup bag.

But, one of the few mascaras I really do swear by is the Ilia Limitless Mascara (£29). In fact, I'd say that it's one of the best Ilia makeup products I've tried, and I love a lot of its products. Scroll ahead for everything you need to know.

Ilia Limitless Mascara Review

The Formula and Brush

Coming in both black and brown mascara formulas, it boasts an array of lash-nourishing ingredients such as shea butter and beeswax that help to soften and condition the lashes as you wear it. And whilst it's not technically a tubing mascara, it does remove easily like one with some warm water and your usual cleanser.

The wand features a flexible comb brush, which has two different lengths of bristles. One side features short bristles, which help to lift lashes up from the root, and the other side has longer comb-like bristles, designed to lengthen and separate the lashes. This makes it super helpful for customising your lash look, whether you want a natural-looking flutter or want to layer up for a bolder effect.

The Application

After curling my lashes with an eyelash curler, I find that this mascara does a great job at keeping my lashes lifted and curled throughout the day. After just a few sweeps through my lashes, it does a great job at lengthening and separating for a fanned-out effect. I'd say that one coat gives a natural-looking result, but if you require more drama, you can get more volume if you layer it up. But what I love the most is that it feels lightweight and soft to the touch on the lashes; it never feels heavy.

Before and After

Here are my lashes with just one coat. I'm amazed at the lengthening and defining effects in just a couple of sweeps through my lashes and, to my surprise, it actually held my curl in place right until I came to take it off in the evening. It's quite a feat for my stubbornly straight lashes, as I find so many mascaras make my lashes flop halfway through the day.

My Verdict

Overall, I'm so impressed with this mascara. It lengthens, curls, separates and holds my lashes in place all day without smudging or flaking, and it never feels heavy on my easily irritated eyes. The comb wand makes it easy to achieve a natural look, but is easily layered up if you want more drama from your mascara. It's not the most volumising formula I've tried, but if you're after a great everyday mascara that's also a total dream to remove at the end of the day, this might be the mascara for you. I've been wearing the black formula; however, it also comes in a brown shade if you want a more subtle hue on fair lashes. In short, I'm very impressed.

Shop Now:

The Devil Wears Prada premiered in 2006, and while some things never truly change (florals for spring, for instance), the style scene has experienced some tremendous shifts over the past 20 years. It all begs the question: What would the inimitable Miranda Priestly think about AI's role in media? Influencer culture? The return of cerulean? Would she even have Instagram? All your burning questions will be answered this May in the highly anticipated The Devil Wears Prada 2, but those tuning into the 98th annual Academy Awards may already have a clue about her first potential beauty partnership. In between tonight's stunning red carpet appearances and historical wins, look out for a collaboration announcement between the film and L'Oréal Paris—an ad featuring Kendall Jenner and Simone Ashley, spokeswomen for the brand, at the renowned Runway Magazine.

In the quick clip, Jenner arrives to Runway for a personal meeting with Priestly (likely to discuss a sponsorship of some sort between the global beauty behemoth and the magazine), only for her to be mistaken as a candidate for the new assistant role. "You're late. Make yourself presentable," a staffer (played by Karan Soni) says while handing her a Colour Riche red lipstick.

Jenner has been a global ambassador for L'Oréal Paris since 2023, fronting multiple makeup campaigns and walking the brand's annual Le Défilé shows during Paris Fashion Week. Recently, she starred as the face for L'Oréal Paris's $16 Extensionist Mascara, which (as the name suggests) mimics the look of lash extensions. According to WWW beauty editor Kaitlyn McLintock, the thin, buildable formula really does deliver those exceptional claims—and she has the before-and-after photos to prove it.

"It's hurting me to look at you. Just take this," Soni adds, handing Jenner the sleek silver tube. (I'm not totally sure how anyone wouldn't immediately recognize Jenner as the mega-star she is, but alas, I'm willing to suspend belief for cinema's sake. I'll admit, it would be pretty entertaining to see her work for Priestly in that capacity...)

Meryl Streep herself doesn't make an appearance in the ad, though I'm told the collaboration will include a series of activations throughout the film's rollout, so perhaps she'll have an upcoming cameo sometime soon. I can only assume Jenner and Ashley—who plays an assistant named Amari in the upcoming sequel—ducked into Priestly's office, Extensionist in hand, to cook up something spectacular for Runway. An iconic multi-feature cover, perhaps?

Shop Jenner's L'Oréal Paris Staples

As a beauty editor with a decade of experience writing about beauty and testing beauty products for a living, I'm in a privileged position to write about the best new beauty launches each and every month. Although it's always exciting to try new innovations and beauty brands, I firmly believe that some of the best products are from the heritage beauty brands that have stood the test of time. And when it comes to the best mascaras, I'd argue that Lancôme's mascaras are some of the very best of all time.

Before I started working in the beauty industry, I'd often go to the Lancôme beauty counter to choose a new mascara. And between top-ups of Juicy Tubes (IYKYK), I gradually purchased my way through all of the Lancôme mascaras on offer, from Définicils to Hypnôse. I loved them then, and I still love them now. And alongside these classic beauty hall icons, Lancôme has since launched more mascaras that are deserving of a spot in your makeup bag. Take Lash Idôle, which several of my colleagues call their favourite luxury mascara ever. And even those of us with the most sensitive of eyes count these as the best mascaras for sensitive eyes or contact lens-wearers, too.

Whether you're after a lengthening mascara, a curling mascara, or a volumising mascara (or one that does all three), these are the best Lancôme mascaras that are worth your attention.

Best Lancôme Mascaras, Tried & Tested

• Best Overall: Lancôme Lash Idôle Mascara
• Best Volumising Mascara: Lancôme Hypnôse Drama Mascara
• Best Lengthening Mascara: Lancôme Lash Idôle Flutter Mascara
• Best Curling Mascara: Lancôme Lash Idôle Curl Goddess Mascara
• Best Buildable Mascara: Lancôme Hypnôse Custom Wear Volumising Mascara
• Best Natural-Looking Mascara: Lancôme Définicils High Definition Mascara

1. Lancôme Lash Idôle Mascara

Editor review: It's hard to pick a favourite out of Lancôme's mascaras, but for me it has to be the Lash Idôle Mascara. Featuring a flexible curved wand, it effortlessly lengthens, curls, lifts and defines each and every lash with a silky, lightweight formula that's soft to the touch. One coat gives the effect of a lash lift, but two coats allow you to achieve a more dramatic effect without any hint of clumping. It's not the most volumising mascara around, but if you prefer a naturally defined look to your lashes, then you'll absolutely love it too.

2. Lancôme Hypnôse Drama Mascara

Editor review: If you're familiar with the original Hypnôse formula, then consider Hypnôse Drama Mascara as her more dramatic sister. Featuring a large S-shaped curved wand, the bristles have deep reservoirs that load up on the volume as you sweep it through your lashes. In just a couple of swipes, you have a wide-eyed, volumised look that might get your false-lash accusations. It plumps up every lash and delivers brilliant length and curl, too. Lovers of a natural-looking mascara, scroll on!

3. Lancôme Lash Idole Flutter Mascara

Editor review: I'd consider this mascara in my top three favourites. I personally favour a long and fluttery effect that remains natural-looking for my day-to-day mascara, and this magic wand ticks all the boxes. The wand is flexible but isn't super bendy, so it has just enough resistance to push and lift the lashes up whilst delivering incredible length, thanks to the 480 short micro bristles that extend each lash to its full potential. The result is a natural-looking flutter that's great as an everyday mascara look.

4. Lancôme Lash Idôle Curl Goddess Mascara

Editor review: New to Lancôme's mascara offering is the new Lash Idôle Curl Goddess Mascara, and if you seek curl and lasting hold, then this is the mascara for you. I have stubbornly straight lashes that often flop by the afternoon, but this formula keeps them standing to attention right until I come to take it off in the evening. It has a large curved wand that captures every lash to curl and lift them upwards, and it also does a great job at volumising and lengthening them too. I was surprised at just how lightweight this mascara felt on my eyes, too. My only criticism is that the wand is quite large, and so if you have smaller or hooded eyes, you need to be careful not to get the product on your lids.

5. Lancôme Hypnôse Custom Wear Volumising Mascara

Editor review: Hypnôse is arguably Lancôme's most iconic mascara formula, and it's still good now as when it launched in 2004. What makes it so good? It's extremely versatile. One coat gives you defined yet beautifully volumised lashes, but you can layer it up for more intensity without a hint of clumping. It's a great all-rounder, delivering length, definition, volume and curl all in one. You can even layer on another coat over dry mascara throughout the day, and it never turns spidery. Your lashes will always stay defined and fluttery.

6. Lancôme Définicils High Definition Mascara

How I Tested

I've been wearing Lancôme's mascara for years now, but for this specific review, I wore the brand's most-loved mascaras and newer formulations to put them to the test. I wore each mascara for a couple of days, evaluating how well each lengthened, volumised, curled and defined my lashes. I also took into account how well the mascara lasted throughout the day and whether the formula smudged or irritated my eyes.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Whilst I'm lucky to be blessed with long and dark eyelashes, they're also poker straight, which makes it a challenge to find a good mascara that's up to the challenge of not just curling my stubbornly straight lashes, but also holding them in place without drooping. Don't get me wrong, my eyelash curler does a good job at giving my lashes an initial lift, but many curling mascaras I've tried fail to keep them perky past 12 P.M.

I've always considered Lancôme to be the Rolls-Royce of mascaras, and the original Lash Idôle Mascara (£28) is a holy grail amongst many of our team's makeup bags. So when I heard that the French beauty brand was launching the new Lash Idôle Curl Goddess Mascara (£28), I just knew I had to try it. I've been testing it out over the past couple of weeks, and I've got some thoughts on it.

Lancôme Lash Idôle Curl Goddess Mascara

The Brush

The wand has one of the more unusual-shaped brushes I've seen. It has a curved shape with bristles angled at 40° that corkscrew around the brush, which gives it a helix-like appearance. Unlike the classic Idôle mascara, it has a solid brush as opposed to a flexible one, and it has deep reservoirs between the bristles to load on the product and help volumise your lashes as you sweep it through. The tube itself also has an hourglass shape, which is actually really nice to hold. And the brushed rose gold finish? Stunning.

The Formula

This mascara dries pretty quickly, helping to lock your curl into place (big plus). It's also a very volumising formula (Lancôme claims it delivers both a 150% curl boost and up to +800% volume), but miraculously, it doesn't feel heavy on the lashes at all. It feels lightweight, flexible to the touch and fluttery, and I'm happy to report it didn't flake or smudge either, even on my hooded eyes. I find that one coat is more than enough for eye-opening length and volume, but you can get away with a second coat without clumping. It also didn't irritate my watery eyes, making it a great mascara for sensitive eyes, too.

The Result

Before

After

My Verdict

Even as a lover of Lancôme's mascaras, this one exceeded my expectations. My lashes were left with a beautiful curl that lasted all throughout the day without drooping, with plenty of volume and lengthening that really made my lashes pop—they almost touch my brows when I'm wearing it! Miraculously, even though it does all of this, it didn't transfer to my upper lids or flake, either. I'm impressed.

If I had to nit-pick, I'd say it's a bit too volumising for my taste (I'm not usually a volumising mascara gal). But with mascara being so personal to everyone, this might not be a problem for you. It felt light as air on my lashes, and you only need to gently swipe it through your lashes to get an eye-opening result. You can definitely layer up with another coat, but anything more than two may start entering clumping territory. But to be honest, one coat is more than enough for me. Finally, a mascara that actually holds a curl in place.

Shop Now:

How I Tested

I tried the new Lancôme Lash Idôle Curl Goddess Mascara prior to its launch for a fortnight to see how the formula worked. As a beauty editor with straight lashes that don't hold a curl, I evaluated how well it curled and held my lashes in place, as well as noting how well it lengthened and volumised my eyelashes. I wore it every day to see if it smudged or flaked, and experimented with layering a couple of coats to see how it performed.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I'd forgive you for thinking that beauty editors wouldn't want more new beauty products for Valentine's Day, but it couldn't be further from the truth. Of course, I'd happily welcome a box of chocolates or a bouquet of flowers on the 14th, but I'd be far more excited to receive a new perfume or candle. And after asking my beauty enthusiast colleagues, they agree with me. In fact, it turns out we all have a very specific love language when it comes to beauty that makes our hearts race. Forget words of affirmation; these are products of affirmation. Receiving gifts is lovely, but receiving luxury beauty gifts? That's even better.

So, with Valentine's Day just around the corner, I've asked our beauty team to share their beauty love languages and the products they hope to receive. Whether you're shopping for yourself or buying something special for a loved one, these are the Valentine's Day beauty products our beauty team is yearning this year for to give you some inspiration. From perfumes to makeup and beauty tools to luxury skincare, these are the beauty products that speak to each of our beauty love languages.

1. Shannon Lawlor, Beauty Director

"My husband and I are fast approaching our second wedding anniversary, but this will be our 11th Valentine’s Day together. I wanted to let you know this so that what I’m about to say doesn’t come across as shallow or demanding in any way—he knows me inside out. It’s because we have been together for so long that I have no shame in admitting that the way to my heart after 11 years together isn’t grand romantic gestures, but beautiful things I just really want. The sorts of things that are so outlandishly beautiful and unnecessary that I could never justify buying them for myself. I doubt he’s reading this, but Tom, if you are, take note…"

2. Eleanor Vousden, Beauty Editor

"When it comes to beauty products, my heart will eternally yearn for the French variety. There's something about a visit to Parisian beauty stores that sets my pulse racing. And whilst I might not have a trip to Paris booked, I wholeheartedly plan to bring more French beauty products into my routine."

3. Grace Lindsay, Junior Beauty Editor

"This Valentine’s Day, I’m all about self-care. Don’t get me wrong, I love a date night, but when it’s cold and dark outside, I’d much rather stay in and have a little pamper evening. So, I’m planning on lighting my favourite candle, having a nice hot shower and using some of the best beauty tools to have me feeling and looking my best."

4. Brittany Davy, Editorial Assistant

"My Valentine's date this year is actually a Galentine's night out with friends, but that in no way means I’m not committed to looking and, more importantly, feeling my absolute best. I’ve therefore decided that my personal love language this Valentine’s is going to be products of affirmation, or in other words, the beauty buys that make me look and feel my most confident."

When it comes to mascara, everyone has different preferences. Some favour a lengthening mascara, others want a volumising mascara formula, whilst others swear by tubing mascaras, or mascaras for sensitive eyes. As for myself, I religiously use curling mascaras, but I also swear by waterproof mascaras, which are not only brilliant for holding a curl, but come with so many benefits too.

"Waterproof formulas contain waxes and silicones to repel moisture, so they can feel thicker, whereas standard mascaras are more water-soluble and have a lighter texture," says Dior makeup artist Jamie Coombes. "It has more staying power, making it ideal for long events and all-day wear with less smudging and transfer. It's ideal for watery eyes, as it's less likely to smudge or run," he says.

Plus, waterproof mascaras can see you through all sorts of concerns and occasions, making them a bulletproof option to have in your makeup bag. Personally, I love them for my hooded eyes, as other mascaras tend to smudge and transfer onto my browbone.

"Waterproof mascaras are ideal for contact lens wearers or for those with more watery eyes. They're also great for active sports, such as the gym, as it repels sweat and moisture," says Coombes. "It’s Ideal for any situation where you need lash makeup to last for everyday wear, such as an all-day event like a wedding, where you may shed a tear or two, or when you're on holiday in hot, humid conditions," he says.

To help you find the best waterproof mascara for you, I've rallied our editors to test all the waterproof formulas out there. Scroll ahead for the ones we rate the highest.

Best Waterproof Mascaras, Tried & Tested

• Best Overall: Dior Diorshow Iconic Overcurl Mascara Waterproof (£37)
• Best Affordable Waterproof Mascara: L'Oréal Paris Volume Million Lash Waterproof Mascara (£12)
• Best Lifting Waterproof Mascara: Ilia Limitless Lash Mascara (£29)
• Best Tubing Mascara: Hourglass Unlocked Instant Extensions Mascara (£34)
• Best Luxury Waterproof Mascara: Chanel Le Volume de Chanel Waterproof (£37)

1. Dior Diorshow Iconic Overcurl Mascara Waterproof

Coombes' favourite is this mascara, which just so happens to be one of my all-time favourite waterproof mascaras too. "My favourite is Diorshow Iconic Overcurl Waterproof; it's not too heavy, doesn’t budge and the wand separates the lashes perfectly," he says. The curved brush hugs the base of the lashes to lift them into a beautiful curl that stays in place all day, and it does a great job at defining and lengthening for a wide-eyed effect. The waterproof formula is bulletproof, so you ideally need an eye makeup remover to melt it away. But I've worn it to the gym, shed happy tears and worn it in humid climates and it breezed through them all easily.

2. L'Oréal Paris Volume Million Lash Waterproof Mascara

"One of my all-time favourite mascaras is the L'Oréal Paris Volume Million Lashes Mascara; however, during the winter months, my eyes can get quite dry and, in turn, quite watery, so I prefer to opt for the waterproof formula," says junior beauty editor, Grace Lindsay. "This isn’t the kind of mascara that will give a super natural, fluttery effect, but it’s incredible at separating the lashes and providing a voluminous finish. When using the waterproof version, I tend to apply two coats, and love going about my day without worrying that my mascara will be everywhere by the end of it. Yes, it can be a little harder to remove, but I recommend an oil-based cleanser to help break it down," she says.

3. Ilia Limitless Lash Mascara

Whilst this mascara isn't technically a waterproof mascara, it is one of the most long-wearing formulas I've tried, with the added benefit of it being really easy to remove compared to traditional waterproof formulas. It removes with warm water, so you might not want to wear it on a swim or spa day, but I feel it deserves a place amongst the best waterproof mascaras if you dislike how hard most of them are to take off. It feels lightweight and silky on the lashes, and the dual-sided comb is perfect for lengthening, lifting and volumising the lashes. It doesn't smudge or crumble, and is easily layered for a bolder look. It's one of my favourite Ilia beauty products, hands down.

4. Hourglass Unlocked Instant Extensions Mascara

"I'm one of those silly people who constantly has mascara smudged around their eyes because I have convinced myself I don't like waterproof formulas. Why? Simply because I am too lazy to remove them properly. However, in more recent years, I have found that a great tubing formula is the perfect middle ground, and this is probably the best one I have ever used," says beauty director Shannon Lawlor. "Not totally waterproof, but not prone to smudging either, this Hourglass formula wraps lash strands in 'tubes' of product—they bind to the lash and do not budge. Well, not until you really work some water in at least, and then those tubes slip off each strand like little mascara worms. After a full day's wear, I can confirm it didn't smudge at all, but after 15 hours of wear, I did start to see some flaking. In my opinion, though, if you want seriously lengthened lashes sans smudging, Hourglass Unlocked is the way to go," she says.

5. Chanel Le Volume De Chanel Waterproof Mascara

"Whilst I’m usually open to trying new things, I’m pretty averse to trying a mascara that isn't the Chanel Le Volume," says acting deputy editor, Rebecca Rhys-Evans. "I have before, of course (in the name of beauty!), but none come close to competing for me. Chanel Le Volume does as the name suggests—it creates volume from the root and separates the lashes to the point where every single one could be counted. It doesn't clump, and the wand is neat, so I rarely manage to smudge it against my lids. I also find that it lasts longer than other mascaras. Some I try are brilliant for 3-4 weeks, but quickly dry out and flake around my eyes after a couple of hours. And, I've found the waterproof version provides the same, but I must admit I save it for particular occasions instead of everyday use (summer holidays, or a wedding where I just know I'll be crying!). Whilst I usually go for black, the brown shade is a particularly lovely chocolatey tone, and looks soft and natural with sun-kissed skin," she says.

6. Maybelline Lash Sensational Sky High Waterproof Mascara

I actually discovered this Maybelline mascara version after picking up the waterproof formula by mistake in my local drugstore. But since trying it, I've been converted. If you love the incredible lengthening and lifting from the original formula, then you'll get even more hold from the waterproof version. It's so lengthening that my lashes almost touch my eyebrows when I wear it! But it has the bonus of being smudge- and flake-proof, so it will see you through even the rainiest downpours or humid weather.

7. Lash Lash Idôle Waterproof Mascara

"I consider this to be the holy grail of mascaras," says deputy editor Maxine Eggeneberger. "No flaking, no clumping, no smudging, just serious length, definition, volume and curl. I also like the wand and brush shape—its narrow design was ideated to reach even the smallest of lashes on either side of your eye, creating a wide fan-like flutter. Honestly, I don’t know why you’d ever need to buy another mascara," she says.

8. Beauty Pie The Perfect Waterproof Mascara

I've always found it tricky to find a good waterproof mascara that delivers a natural-looking effect. But Beauty Pie's The Perfect Waterproof Mascara is exactly what I've been looking for. It delivers just the right amount of volume, length and curl to make you look like you're naturally blessed with beautiful lashes with zero clumps. Oh, and it also comes in brown, too.

9. Clinique High Impact Waterproof Mascara

10. Benefit Badgal Bang Waterproof Mascara

11. YSL Volume Effet Faux Cils Waterproof Mascara

How to Remove Waterproof Mascara

Waterproof mascaras need a little more help when it comes to removing them, says Coombes. "Use an oil-based eye makeup remover, such as Dior Beauty Eye and Lip Remover (£32 ) he says. "Soak a cotton pad, lay it over the lashes with the eye closed, and rest it on the lashes for a few seconds to dissolve the mascara. Then gently sweep down the lashes to avoid pulling them, and repeat until removed. Then, using your regular cleanser, wipe away any remaining residue from the eye area." An oil cleanser is also helpful for breaking down stubborn waterproof mascara.

How We Tested

Our editors tried the very best waterproof mascaras, from budget brands to luxury formulas, over the past couple of months. We put them to the test at the gym, in rainy and humid weather, and even to weddings to test how well these waterproof mascaras held up. We also rated them on how well they lengthened, volumised and curled our lashes, noting if they smudged or flaked throughout the day and seeing how easy each one was to remove.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I've always had stubbornly straight eyelashes. They're long, but do they hold a curl? At least not without a heavy-duty mascara and my best eyelash curlers. Lately, I've been forgoing mascara in favour of "no-makeup" makeup, and to be honest, I've come to love the freedom of not wearing mascara (no smudging or irritated eyes here).

That being said, I still want my eyelashes to look defined, and while a lash lift always gives me a wide-eyed effect, I don't love the cost (and time commitment) of the regular upkeep. So, when I found out that The Ordinary was launching the Lash Curl Finisher (£9), my interest was immediately piqued.

The Ordinary Lash Curl Finisher

How Does It Work?

You can think of the Lash Curl Finisher much like a clear mascara. The transparent formula contains form-filming technologies that lock in a curl while feeling lightweight, soft and flexible on the lashes. Whilst it doesn't add any pigment, length or volume to your lashes, it does add some subtle definition, making it perfect if you want a natural look. You simply curl your lashes (my favourite is the Kevyn Aucoin The Eyelash Curler, £22), then sweep the curved brush through your lashes to set the curl in place. It also contains squalane to help nourish and condition your lashes.

It might remind you of the TikTok-viral hack where people applied Vaseline to their lashes after curling for a long-lasting curl. Having tried it, I can tell you this does work. However, the process isn't as seamless as applying it with The Ordinary's wand, and Vaseline feels sticky on the lashes. The Lash Curler, however, sets into a soft finish on your lashes.

Before Curling

After Curling and Applying

The Verdict

I really love this product, and it's a welcome addition to my makeup bag. On days when I want a more natural-looking lash look, this is perfect for enhancing my eyes without committing to the faff of mascara. It holds a curl in place really well and doesn't feel like I'm wearing anything on my lashes. It feels totally flexible and soft to the touch. The curved brush is great for capturing every single lash for maximum lift and curl, and it neatly fans out my lashes with subtle definition. It delivers just the right amount of product, too, and I love how lifted my lashes look.

I did notice my lashes dropped a little by the end of the day, but they still look visibly lifted and curled, more so than they would if I went without it. If I apply a lot of it or multiple layers, it does have a slightly tacky finish to the touch, but this didn't really bother me. Needless to say, this was a dream to remove at the end of the day—it melted away with my normal cleanser.

Of course, if you want length, volume or pigment, then a volumising or lengthening mascara is probably better suited for you. You can technically apply mascara on top of this, but it's best to use a thin layer and wait until it's fully dry before applying mascara. I tried it layered with the L'Oréal Paris Big Deal Mascara, and it enhanced the curl and lift so much that it looked like I was wearing lash extensions.

If you love the look of a lash lift, this is the perfect alternative without a costly visit to a lash tech. And at under £10, you can best believe I'll be topping up once I run out.

Shop Now:

The biggest makeup trends of 2026 look set to have one thing in common—they’re natural yet incredibly polished. Unlike the "clean girl" aesthetic, which has dominated in previous years, with the aim being to look like you’re not wearing a single scrap of makeup on your face, this year we are seeing a shift towards carefully-applied products (think cloud blushes and blurred lip liners) designed to softly sculpt and highlight. And, in keeping with this pared-back elevation, we’re waving goodbye to totally bare lashes and welcoming back mascara—only this time it’s clear.

“Beauty right now feels more relaxed, more confident and more considered and clear mascara fits perfectly into that mindset,” explains award-winning brow, lash and PMU artist Annemarie Enright, founder of The Brow Specialist. “Clients are more educated now and care about lash health, not just how lashes look for one night. Lash serums, lifts and products like clear mascara that often support lash condition are a huge part of that shift.”

From Limerick to London, Enright recognises that this shift towards enhancing natural features rather than totally transforming them is widespread. “It’s not just a niche trend, but a broader change in how people approach beauty,” she explains. And the best thing is that switching to a clear mascara doesn’t mean compromising entirely on results. “Clear mascaras can be used to achieve healthy, glossy lashes or a more defined and editorial wet look,” says Enright.

Ready to make the switch? Here’s everything you need to know about the best clear mascaras.

The Best Clear Mascaras

• Best Overall: E.l.f. Clear Brow & Lash Mascara (£4)
• Best for Lengthening: MCoBeauty Xtendlash Clear Mascara (£10)
• Best for Holding a Curl: The Ordinary Lash Curl Finisher (£9)
• Best for Longevity: Clarins Lash & Brow Double Fix Mascara (£28)

1. E.l.f. Clear Brow & Lash Mascara

2. MCoBeauty Xtendlash Clear Mascara

3. The Ordinary Lash Curl Finisher

4. Collection Colour Lash All Day Wear Mascara Clear

5. Clarins Lash & Brow Double Fix Mascara

6. 17 Brow + Lash Lamination Clear Mascara

7. Barry M Eyes Wide Strengthening & Conditioning Clear Mascara

What is Clear Mascara?

When asking people what their desert island beauty product is, nine times out of 10, they say mascara. And the best clear mascaras have all of the same characteristics of our favourite coloured formulas—they lift, curl and thicken—but far more naturally and, crucially, without any of the pigment.

“Clear mascara is really about enhancing what’s already there rather than transforming the lashes completely. It gives definition, separation and a healthy sheen without the heaviness of black mascara,” explains Enright. “Especially on lifted lashes, a clear mascara lets the curl do the work, which is exactly what you want after a good lash lift. The clients that I work with in both London and Ireland love the overall effect of a more natural, polished, but effortless look which feels very current.”

How to Use Clear Mascara

In terms of application, it’s unsurprisingly very similar to your usual mascara, although Enright points to the importance of being “a bit more intentional” and slowing down. “Work from the root with a gentle wiggle of the wand, then comb through to separate. You can also coat the top of the lashes without the risk of getting black mascara all over the lid, which is great when you want something quick and low-maintenance,” Enright explains.

Unlike coloured mascaras, one coat will usually do the trick and, if you do decide you want more length or lift, Enright says that it’s easy to reapply as you don’t get the same flaking or clumping that you do with traditional mascaras. “A lot of clear mascaras now sit somewhere between makeup and lash care. Because they’re not focused on colour or heavy volume, many formulas include conditioning ingredients like pro-vitamin B5, glycerin or light oils to help keep lashes hydrated and healthy, so they tend to feel lighter,” she says.

How We Tested

As well as testing these clear mascaras myself (for reference, I have quite short, naturally curly lashes and tend to skip wearing coloured mascaras most days as I’m a serial face toucher), I called on beauty editor pals, the wider Who What Wear UK team and industry experts like Enright to share their picks. We tested a range and considered how well they curled, lengthened and separated lashes, as well as how well they cared for our lash health. Consider these your staples for glossy, nourished lashes.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I've been lucky enough to get my makeup done by professional makeup artists a few times in my life. Whenever they ask if I have an ideal lash look, I practically shout, "Kendall Jenner!" I've always loved how long, fluttery and natural-looking her lashes look, regardless of whether she's snapping a selfie at home or walking a red carpet in full glam.

In the past, I've toyed with the idea of getting lash extensions to mimic the look, but I prefer a low-maintenance routine with minimal beauty appointments. Plus, I like to champion the no-mascara trend from time to time. So I turn to mascara.

Recently, I tried a new mascara. It's one that Kendall Jenner reportedly uses and loves, and I can see why. Its thin, stiff brush and flexible formula give me long, Jenner-esque lashes. The best part? It's a drugstore product, so it only sets me back £14 per tube. Keep scrolling to learn why it's my new go-to mascara. Plus, see my before-and-after pictures.

L'Oréal Paris Extensionist Mascara

For context, I've only ever found two mascaras that help me achieve Jenner-esque lashes. The first is Refy's Lash Sculpt Lengthen and Lift Mascara (£22). It's been my go-to off-duty mascara for years thanks to a curved brush that lifts and separates my lashes and a flexible formula that never looks clumpy or obvious. It's the perfect "no-makeup makeup" mascara.

The second is another drugstore product—Maybelline's Lash Sensational Sky High Mascara (£13). Multiple celebrity makeup artists have recommended it to me, including Kelli Anne Sewell and Alexandra French. It's lengthening, lifting and curling, and it doesn't flake or clump, ever.

When I saw that L'Oréal Paris was launching a new mascara to mimic the look of lash extensions, I was cautiously optimistic. (I've been let down by similar formulas in the past.) However, this one was really something special. Check out my before-and-after pictures for proof.

Before

After

The Verdict

Needless to say, I was impressed by this L'Oréal mascara. The formula is thin, buildable, and flexible, so it doesn't clump, flake or get crusty throughout the day (IYKYK). The best part, though, is the brush. It's a short, dense, plastic brush (my favourite kind!). It distributes just the right amount of mascara on my lashes, sweeping up and out for exceptional lift and length.

The effect lasted all day, through a busy, 14+-hour workday. And when it came time to wash it off, I didn't need a thick, oily makeup remover. The washable formula came right off with my normal cleanser. Easy on, easy off.

I've worn it nearly every day since I first tested it. Now, I'm happy to announce that I've found my third go-to mascara for achieving Jenner-level lashes.

Shop Now:

Shop 5 More Eye Products I Love

I've been lucky enough to get my makeup done by professional makeup artists a few times in my life. Whenever they ask if I have an ideal lash look, I practically shout, "Kendall Jenner!" I've always loved how long, fluttery, and natural-looking her lashes look, regardless of whether she's snapping a selfie at home or walking a red carpet in full glam.

In the past, I've toyed with the idea of getting lash extensions to mimic the look, but I prefer a low-maintenance routine with minimal beauty appointments. Plus, I like to champion the no-mascara trend from time to time. So I turn to mascara.

Recently, I tried a new mascara. It's one that Kendall Jenner reportedly uses and loves, and I can see why. Its thin, stiff brush and flexible formula give me long, Jenner-esque lashes. The best part? It's a drugstore product, so it only sets me back $16 per tube. Keep scrolling to learn why it's my new go-to mascara. Plus, see my before-and-after pictures.

For context, I've only ever found two mascaras that help me achieve Jenner-esque lashes. The first is Refy's Lash Sculpt Lengthen and Lift Mascara ($28). It's been my go-to off-duty mascara for years thanks to a curved brush that lifts and separates my lashes and a flexible formula that never looks clumpy or obvious. It's the perfect "no-makeup makeup" mascara.

The second is another drugstore product—Maybelline's Lash Sensational Sky High Mascara ($11). Multiple celebrity makeup artists have recommended it to me, including Kelli Anne Sewell and Alexandra French. It's lengthening, lifting, and curling, and it doesn't flake or clump, ever.

When I saw that L'Oréal was launching a new mascara to mimic the look of lash extensions, I was cautiously optimistic. (I've been let down by similar formulas in the past.) However, this one was really something special. Check out my before-and-after pictures for proof.

Before

After

Needless to say, I was impressed by this mascara. The formula is thin, buildable, and flexible, so it doesn't clump, flake, or get crusty throughout the day (IYKYK). The best part, though, is the brush. It's a short, dense, plastic brush (my favorite kind!). It distributes just the right amount of mascara on my lashes, sweeping up and out for exceptional lift and length.

The effect lasted all day, through a busy, 14+-hour workday. And when it came time to wash it off, I didn't need a thick, oily makeup remover. The washable formula came right off with my normal cleanser. Easy on, easy off.

I've worn it nearly every day since I first tested it. Now, I'm happy to announce that I've found my third go-to mascara for achieving Jenner-level lashes.

Shop 5 More Eye Products I Love

In an ideal world, I wouldn’t wear makeup at all. I love the idea of bare skin, freckles on show, and a face that looks exactly like it does first thing in the morning—just perhaps after a really good night’s sleep and a litre of water. But stress, hormones, late nights and the occasional breakout mean I do reach for makeup, even if my goal is never to look made up. What I want is skin that looks like itself, only a little more even, a little brighter, and a little more awake.

Heavy foundation, bold blush, and perfectly painted lips have their place, but for day to day I want products that do their job well, but subtly. Over time, I’ve realised that achieving a natural look isn’t about wearing less makeup, but about choosing smarter formulas. Tints that melt into skin instead of sitting on top. Shades that mimic natural flushes and shadows. Textures that move with your face rather than setting hard. The products that earn a permanent place in my daily routine are the ones I can apply quickly, without a mirror if needed, and that I can trust to look better as the day goes on, not worse.

This edit focuses on makeup that enhances rather than transforms. Products that invisibly make your skin look like the very best version of itself—and may even fool people into thinking you’re not wearing makeup at all...

How to Choose Natural-Looking Makeup Products:

Choosing natural-looking makeup starts with understanding your own skin and letting that guide every decision. Coverage should be flexible, not fixed—look for sheer-to-light formulas that can be built only where you need them, rather than products that mask the entire face. Anything described as “skin-like,” “second skin,” or “blurring” is usually a good place to start, especially if it comes in cream or tint form.

Shade selection matters more than you might think. With blusher, bronzer, and highlighter, opt for tones that already exist in your face—whether that be soft pinks, muted peaches, or gentle browns—and choose subtle sheen finishes rather than full-on sparkle.

Texture is just as important as colour. Natural makeup should melt, blend, and move with your skin. If a product dries too quickly, feels tight, or sits on top of pores, it will always look like makeup. Creams, liquids, and finely milled powders tend to be the most forgiving, especially when applied with fingers or a soft brush.

Finally, longevity should be realistic. The most natural-looking products often fade gracefully rather than staying perfectly intact. I’d rather reapply something that wears off slowly than rely on a formula that stays put but looks cakey as the day goes on.

The Best Natural-Looking Makeup Products, As Tested By Me:

1. Best Base Makeup: Erborian CC Cream, £38
2. Best Brow Gel: Victoria Beckham Beauty Featherfix Brow Gel, £30
3. Best Blusher: Rhode Pocket Blush, £25
4. Best Bronzer: Makeup by Mario Soft Sculpt Transforming Skin Enhancer, £35
5. Best Mascara: REFY Lash Sculpt, £22

My Reviews of the Best Natural-Looking Makeup Products:

1. Erborian CC Cream

2. Victoria Beckham Beauty Featherfix Brow Gel

3. Rhode Pocket Blush

4. Makeup by Mario Soft Sculpt Transforming Skin Enhancer

5. REFY Lash Sculpt Brown

6. Merit Beauty Day Glow Highlighter

7. Clinique Almost Lipstick in Black Honey

8. Merit Beauty The Minimalist Perfecting Complexion Stick

9. Pat Mcgrath Labs Skin Fetish Sublime Perfection Blurring Under-Eye Powder

How We Tested

I tested each product as part of my everyday routine rather than in isolation, wearing them for full days and applying them the way most people actually do—with fingers and minimal tools. I paid close attention to how they looked in natural daylight, how they wore over time, and whether they still felt comfortable after hours on the skin. If something made my face look better without drawing attention to itself, it passed the test.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.