<![CDATA[ Latest from Who What Wear in Mascara ]]> https://www.whowhatwear.com/tag/mascara Thu, 02 Apr 2026 08:00:00 +0000 en <![CDATA[ I Polled 15+ Celebrity Makeup Artists: 11 Drugstore Products They Agree Are Better Than Luxury Buys ]]> https://www.whowhatwear.com/beauty/makeup/celebrity-makeup-artist-drugstore-recommendations XYEBCaTejxysPwbRmbehqL Thu, 02 Apr 2026 08:00:00 +0000 Mon, 06 Apr 2026 20:39:30 +0000 <![CDATA[ Nothing Lifts My Stubbornly Straight Eyelashes Except for These 11 Mascaras ]]> https://www.whowhatwear.com/beauty/makeup/best-lifting-mascaras zFMbZv6yPHihX6jqVaVUgc Sat, 28 Mar 2026 07:00:00 +0000 Thu, 02 Apr 2026 12:08:32 +0000 <![CDATA[ This Mascara Is Like a Lash Lift and Lash Extensions Rolled Into One ]]> https://www.whowhatwear.com/beauty/makeup/ilia-limitless-mascara-review 3dY623SNSFDVvPkQpA6smA Wed, 18 Mar 2026 07:00:00 +0000 Thu, 19 Mar 2026 11:37:52 +0000 <![CDATA[ The Devil Wears a $12 Lipstick: Kendall Jenner Just Teased Miranda Priestly's First Beauty Collab ]]> https://www.whowhatwear.com/beauty/makeup/loreal-paris-devil-wears-prada-2-collab tbAFWuFnEaC4MPUyy9NfGS Sun, 15 Mar 2026 16:07:12 +0000 Sun, 15 Mar 2026 16:15:28 +0000 <![CDATA[ This French Brand Produces the Rolls-Royce of Mascaras—6 Unmatched Formulas ]]> https://www.whowhatwear.com/beauty/makeup/best-lancome-mascaras-uk S67EhamPzjSVowpgRQSwWo Sun, 08 Mar 2026 07:00:00 +0000 Mon, 09 Mar 2026 18:29:26 +0000 <![CDATA[ My Lashes Would Never Hold a Curl, But This French Mascara Changed All That ]]> https://www.whowhatwear.com/beauty/makeup/lancome-lash-idole-curl-goddess-mascara-review 2NoNHev87MYEdEzcapPvn4 Tue, 10 Feb 2026 07:00:00 +0000 Tue, 10 Feb 2026 16:01:52 +0000 <![CDATA[ Forget Flowers—These Are the Valentine's Beauty Products Tastemakers Are Wishing For ]]> https://www.whowhatwear.com/beauty/skin/valentines-day-beauty-products ZngxZZpx8rmB5UbDS2ui7U Thu, 05 Feb 2026 07:00:00 +0000 Thu, 05 Feb 2026 13:47:09 +0000 <![CDATA[ Not All Waterproof Mascaras Are Created Equal, But These 11 Passed Our Test ]]> https://www.whowhatwear.com/beauty/makeup/best-waterproof-mascara 5o62KobMEJTDKD9Cs6rhun Mon, 26 Jan 2026 07:00:00 +0000 Mon, 26 Jan 2026 18:39:30 +0000 <![CDATA[ No Joke, This "Invisible" Mascara Has Replaced My Lash-Lift Appointments ]]> https://www.whowhatwear.com/beauty/makeup/the-ordinary-lash-curl-finisher 9BedTPU2uYa2mY4iehL2eX Fri, 16 Jan 2026 07:00:00 +0000 Fri, 23 Jan 2026 12:36:24 +0000 <![CDATA[ This Underrated Product Is About to Elevate Your "No-Makeup Makeup" Look ]]> https://www.whowhatwear.com/beauty/makeup/best-clear-mascaras uAv55K7pKgPWSCqaTjAMHS Wed, 14 Jan 2026 07:00:00 +0000 Wed, 14 Jan 2026 14:49:17 +0000 <![CDATA[ I Tried Kendall Jenner's Favourite Mascara—It's £14, and It Gave My Lashes Fluttery, Extension-Level Length ]]> https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review-uk AjG8Ysm7nWzJVX4zFUtVj8 Sun, 11 Jan 2026 07:00:00 +0000 Mon, 12 Jan 2026 13:23:45 +0000 <![CDATA[ I Tried Kendall Jenner's Favorite Mascara—It's $16, and It Gave My Lashes Fluttery, Extension-Level Length ]]> https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review vS9axSY95DXPPW4EtXMYp4 Wed, 31 Dec 2025 12:00:00 +0000 Mon, 12 Jan 2026 13:23:45 +0000 <![CDATA[ I Tested the Best "No-Makeup Makeup" Products—These Are the Only Ones Worth Wearing ]]> https://www.whowhatwear.com/beauty/makeup/best-natural-looking-makeup-products 8L9fJFtXiWLYauAmiGcu4B Tue, 30 Dec 2025 07:00:00 +0000 Tue, 06 Jan 2026 12:27:36 +0000 <![CDATA[ If I Lost My Entire Makeup Bag, These Are the 12 Products I Would Restock Before the New Year ]]> https://www.whowhatwear.com/beauty/makeup/beauty-editor-winter-makeup-essentials FemmrScvc6TKKnPCTWNvMa Tue, 23 Dec 2025 09:00:00 +0000 <![CDATA[ It's True: This Lash-Growth Mascara Is Set to Replace My Lash Extensions Entirely ]]> https://www.whowhatwear.com/beauty/makeup/kosas-soulgazer-mascara-review xpqfpzTECxGoeWp87U7LPY Wed, 17 Sep 2025 06:00:00 +0000 Thu, 18 Sep 2025 10:38:24 +0000 <![CDATA[ Autumn Makeup Is Unmatched—5 Trends Already Dominating Selfies and Beauty Counters ]]> https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2025 2dQhU74MuSQw426jkxowyH Fri, 22 Aug 2025 06:00:00 +0000 <![CDATA[ I've Been Wearing This French Mascara Forever—It's the Only Volumising Formula That Doesn't Clump ]]> https://www.whowhatwear.com/beauty/makeup/lancome-hypnose-mascara-review sQNhWLCdUrf2um9TAHHAZj Fri, 15 Aug 2025 06:00:00 +0000 Fri, 15 Aug 2025 09:54:51 +0000 <![CDATA[ Nothing Irks Me More Than a Mascara That Smudges, so I Found 7 That Never Budge ]]> https://www.whowhatwear.com/beauty/makeup/best-smudge-proof-mascara m3cettg2rx6GiDNtJySTRJ Sun, 03 Aug 2025 06:00:00 +0000 Mon, 04 Aug 2025 10:29:48 +0000 <![CDATA[ Trust Me—This £12 Mascara Is the Next Best Thing to a Lash Lift ]]> https://www.whowhatwear.com/beauty/makeup/rimmel-wonderbond-lash-filler-hyaluronic-mascara-review zPoFqsJzuaKuxhfUpHt8rC Sat, 26 Jul 2025 06:00:00 +0000 Tue, 29 Jul 2025 20:22:59 +0000 <![CDATA[ This Mascara Has Been Tricking My Friends Into Thinking I Wear Lash Extensions Since 2022 ]]> https://www.whowhatwear.com/beauty/makeup/mac-macstack-mascara-review gVxstPycq477oDd6UF3bs9 Fri, 18 Jul 2025 06:00:00 +0000 <![CDATA[ Not Black, Not Brown: The "Polarizing" Mascara Color Dua Lipa Inspired Me to Wear All Summer ]]> https://www.whowhatwear.com/beauty/makeup/dua-lipa-turquoise-mascara g2sGHzTFkQfWn2KK6yWdQj Thu, 10 Jul 2025 09:00:00 +0000 Fri, 01 Aug 2025 13:20:48 +0000 <![CDATA[ I Shop for a Living, and These Are the 15 Pretty Nordstrom Fashion and Beauty Finds in My Cart RN ]]> https://www.whowhatwear.com/fashion/shopping/pretty-nordstrom-fashion-beauty-finds-2025 cyxTe2S6AeTYKEn7bnAmVT Tue, 01 Jul 2025 22:19:23 +0000 Wed, 02 Jul 2025 16:15:51 +0000 <![CDATA[ "You Would Think I Was on Latisse": Keke Palmer on the Lengthening Mascara She Loves for Natural Lashes ]]> https://www.whowhatwear.com/beauty/makeup/keke-palmer-tower28-mascara Ar2fexPvxxUiyMBttLSx4U Fri, 27 Jun 2025 16:45:49 +0000 Fri, 27 Jun 2025 22:52:28 +0000 <![CDATA[ I'm a Beauty Editor, and I Think Hailey Bieber's Go-To Mascara Is Vastly Underrated ]]> https://www.whowhatwear.com/beauty/makeup/hailey-bieber-ami-cole-lash-amplifying-mascara r234rBszChpuFVChttiZZD Thu, 19 Jun 2025 12:00:00 +0000 <![CDATA[ I'm a Beauty Editor, and I Don't Believe in Overspending on Mascara—9 Under-$12 Tubes You'll Love ]]> https://www.whowhatwear.com/beauty/makeup/best-drugstore-mascaras smZQTUVQxKX2r9bfmQt6x5 Tue, 10 Jun 2025 07:00:00 +0000 Wed, 04 Feb 2026 12:08:06 +0000 <![CDATA[ I Just Learned How to Stop My Mascara from Smudging, and Things Will Never Be the Same Again ]]> https://www.whowhatwear.com/beauty/makeup/how-to-stop-mascara-smudging YyX6HHLQWASAFHCaJunPpF Fri, 30 May 2025 06:00:10 +0000 <![CDATA[ Everyone Says These Are the Best Mascaras Ever Made, So I Just Put Them to the Test ]]> https://www.whowhatwear.com/beauty/makeup/best-benefit-mascaras 7kea7Uz82GqFVSQ27AsSpM Wed, 30 Apr 2025 06:00:10 +0000 Fri, 02 May 2025 11:45:25 +0000 <![CDATA[ I Just Tried a Full Face of Lisa Eldridge Makeup—These Are the Best Products I'd Actually Buy ]]> https://www.whowhatwear.com/beauty/makeup/best-lisa-eldridge-products 4nEC9Ve9CUDathh7WTSybm Tue, 15 Apr 2025 06:00:00 +0000 Tue, 22 Apr 2025 16:25:30 +0000 <![CDATA[ I Hate Full-Coverage Makeup—If You're With Me, You Need to Know About This Brand ]]> https://www.whowhatwear.com/beauty/makeup/best-saie-beauty-products vQMcNGWocKLopmrFSiCqiB Sat, 12 Apr 2025 06:00:10 +0000 Wed, 16 Apr 2025 14:43:27 +0000 <![CDATA[ I’ll Never Splurge On Mascara Ever Again—This £15 Formula Is My New Ride or Die ]]> https://www.whowhatwear.com/beauty/makeup/max-factor-false-lash-effect-supreme-recharge-mascara-review iUSxHop7j5AXzeLq9LRdK Fri, 28 Mar 2025 07:00:00 +0000 <![CDATA[ I've Been Applying Mascara Wrong for 15 Years—An Iconic MUA Just Gave Me a Life-Changing Tip ]]> https://www.whowhatwear.com/beauty/makeup/makeup-by-mario-mascara-review nCeKTbTKZVH83esc3XNGqH Thu, 20 Mar 2025 22:41:16 +0000 Thu, 20 Mar 2025 23:42:20 +0000 <![CDATA[ Trust Us: These Volumising Mascaras Give False Lashes a Run for Their Money ]]> https://www.whowhatwear.com/beauty/makeup/best-volumising-mascaras wmATy9frscQ7Ajn5kxSQJi Sat, 08 Mar 2025 07:00:00 +0000 Wed, 26 Mar 2025 18:11:27 +0000 <![CDATA[ This Was the *Scorching* Heat–Proof Mascara Every Woman Wore on the Set of White Lotus ]]> https://www.whowhatwear.com/beauty/makeup/the-white-lotus-mascara rmdYNgM4m5hYyk4NYLL4sR Wed, 26 Feb 2025 20:31:10 +0000 Thu, 08 Jan 2026 09:37:06 +0000 <![CDATA[ Sabrina Carpenter Just Endorsed This Soon-to-be-Viral Prada Mascara—Fantastic, Give Me 20 ]]> https://www.whowhatwear.com/beauty/makeup/sabrina-carpenter-prada-mascara h9R7syc8beTfs8EkpJ4o4G Tue, 25 Feb 2025 21:40:52 +0000 Tue, 25 Feb 2025 22:53:38 +0000 <![CDATA[ This £15 Mascara Has Earned Me More Compliments in One Week Than I've Received in My Whole Life ]]> https://www.whowhatwear.com/beauty/makeup/no7-pro-artist-thats-a-wrap-mascara moeDmPYqgrPPjtDCoJMEkh Thu, 20 Feb 2025 07:00:00 +0000 Thu, 20 Feb 2025 11:28:12 +0000 <![CDATA[ I Just Tested the Trending Natural-Looking Alternative to Black Mascara, and I'm Never Going Back ]]> https://www.whowhatwear.com/beauty/makeup/best-burgundy-mascaras tge4UWgivkDts6mZLtxBcj Wed, 29 Jan 2025 07:00:20 +0000 Sat, 21 Feb 2026 10:19:25 +0000 <![CDATA[ I've Been Championing the No-Mascara Trend for Years—Here's What Makes It so 2025 ]]> https://www.whowhatwear.com/beauty/makeup/no-mascara-trend MrCsy5VeScMbqN2x7fYdrC Tue, 07 Jan 2025 08:01:10 +0000 Tue, 04 Feb 2025 15:46:44 +0000 <![CDATA[ This £13 Mascara Has All My Friends Asking If I'm Wearing Lash Extensions ]]> https://www.whowhatwear.com/beauty/makeup/loreal-paris-big-deal-mascara-review HbgfogtU7gBVBMaxwwdB3P Fri, 03 Jan 2025 14:17:16 +0000 Fri, 27 Jun 2025 11:25:00 +0000 <![CDATA[ I Have Very Sensitive Eyes—These Are the Only Mascaras I’ll Let Near My Lashes ]]> https://www.whowhatwear.com/beauty/makeup/best-mascaras-for-sensitive-eyes TwS8GkjtHh4codYwTpua5c Wed, 27 Nov 2024 07:02:00 +0000 Mon, 09 Mar 2026 12:01:56 +0000 <![CDATA[ I Just Tried All of L'Oréal's Best-Selling Mascaras—These Are the Ones I Would Actually Buy ]]> https://www.whowhatwear.com/beauty/makeup/best-loreal-mascaras-UK vHWaNfcBLZbk5xn73yEzaN Fri, 15 Nov 2024 07:01:40 +0000 Fri, 27 Mar 2026 15:50:10 +0000 <![CDATA[ An Ophthalmologist and a Makeup Artist Just ID'd the 11 Best Mascaras for Ageing Lashes ]]> https://www.whowhatwear.com/beauty/makeup/best-mascaras-for-older-women-uk Wh4ofQbRuoVpWzcj2g4TrJ Fri, 08 Nov 2024 07:00:40 +0000 Thu, 19 Mar 2026 11:32:54 +0000 <![CDATA[ An Ophthalmologist and a Makeup Artist Just ID'd the 10 Best Mascaras for Aging Lashes ]]> https://www.whowhatwear.com/beauty/makeup/best-mascaras-for-older-women 8tENfqJuSCVr4y4Pxutpj5 Thu, 07 Nov 2024 05:03:20 +0000 Thu, 19 Mar 2026 11:32:54 +0000 <![CDATA[ This Classic, French Girl–Approved Mascara Is All You Need for Flirty Lashes ]]> https://www.whowhatwear.com/beauty/makeup/best-lancome-mascaras tUXM6P6HuKffHKvGFHuQXb Thu, 24 Oct 2024 04:00:20 +0000 Mon, 09 Mar 2026 18:29:26 +0000 <![CDATA[ Next in Beauty Awards 2024: The Winning Makeup Products ]]> https://www.whowhatwear.com/beauty/makeup/best-makeup-products-2024 JB2aq4AFJnWEydYekSezmE Wed, 16 Oct 2024 07:02:20 +0000 Wed, 16 Oct 2024 10:22:29 +0000 <![CDATA[ No Lie, This Editor-Loved $9 Mascara Delivers Falsie-Level Volume ]]> https://www.whowhatwear.com/beauty/makeup/best-loreal-mascaras hMCeWmyuUMugqSHotDnpFb Thu, 29 Aug 2024 04:01:10 +0000 Fri, 27 Mar 2026 15:50:10 +0000 <![CDATA[ I'm All About the Final Touch—30 Incredibly Chic Accessories and Beauty Picks I Swear By ]]> https://www.whowhatwear.com/fashion/shopping/chic-editor-approved-accessories-beauty-picks rawdrrWpo7nY5CFHrVsXKU Mon, 19 Aug 2024 07:02:50 +0000 <![CDATA[ From Jenna Rink to Andie Anderson—Here's Every Trending Rom-Com Makeup Look Step-by-Step ]]> https://www.whowhatwear.com/rom-com-inspired-makeup sAM8nrdkyGh3yJ6pzGZKsa Fri, 16 Aug 2024 04:03:50 +0000 Tue, 20 Aug 2024 21:47:25 +0000 <![CDATA[ The TikTok Crowd Is Swapping Black Mascara for This Cool Colour—I Cosign the Trend ]]> https://www.whowhatwear.com/beauty/makeup/the-tiktok-crowd-is-swapping-black-mascara-for-this-cool-girl-color-i-cosign-the-trend-uk tTWyZkCwrqsYUa2KGVNsCg Sat, 20 Jul 2024 06:45:00 +0000 Tue, 28 Jan 2025 10:22:10 +0000 <![CDATA[ The Best Tubing Mascaras That Won't Flake or Smudge, as Tested by Our Discerning Editors ]]> https://www.whowhatwear.com/beauty/makeup/best-tubing-mascaras 728DjkzDTwgfgLHEqrCzAS Sat, 29 Jun 2024 06:00:00 +0000 Tue, 24 Mar 2026 17:38:14 +0000 <![CDATA[ A Dior Makeup Artist Just Shared the Simplest Trick to Make Brown Eyes Pop ]]> https://www.whowhatwear.com/beauty/makeup/blue-mascara-for-brown-eyes FhebhVKSCTNSaHRAY4oRBT Fri, 21 Jun 2024 06:00:00 +0000 Fri, 21 Jun 2024 08:31:50 +0000