There's been a lot of big comebacks this summer. Capri trousers, wedge sandals, Zara Larsson... the list goes on. However, nothing has got me quite as excited as the return of Marc Jacobs Beauty.

Originally released in 2013 (and discontinued in 2021), the collection was defined by its sleek, glossy packaging and efficacious formulas that every beauty editor will remember fondly. (It was highly regarded as one of the best makeup brands on the market.) Now, Marc Jacobs Beauty is back for a 2026 revival, and surprisingly, to so many, it is a maximalist's dream. Fun packaging, bold colours and sensorial delights—I don't think I've ever felt such joy over a makeup collection before.

"This isn’t really a relaunch; it’s a new beauty collection developed with an understanding of the brand’s history," Marc Jacobs tells us. "We wanted to approach it with a fresh perspective and, years after the pandemic, look at it as an opportunity to create something entirely new."

With seven brand new products to choose from, including bronzer, blusher and lipstick, it's safe to say that we are spoilt for choice. "Beauty is something you want; it's not something you need," adds Jacobs. "It's not something you have to have to present yourself to the world, but it's an opportunity to be creative, to express oneself, and to enjoy beauty."

I certainly enjoyed testing out the entire collection, so keep on scrolling for my full Marc Jacobs Beauty review.

The Best Marc Jacobs Beauty Products, Tried & Tested

1. Legally Bronze Bronzer

There's not currently a foundation or concealer in the Marc Jacobs Beauty collection, so after applying my usual base, I started with the Legally Bronze Bronzer. I think I let out what can only be described as a high-pitched squeal when opening this up, as it's probably the cutest bronzer I've come across. However, don't let the packaging distract from the hard-working formula. Designed to give a second-skin finish, this is one of the most natural-looking bronzers I've tried. It blends effortlessly, subtly warming the skin and adding a sun-kissed effect. It's a strong start, with the bronzer getting top marks from me.

2. Joystick Blush Stick

Everyone knows how much I love a blush stick, so I have very strict criteria when testing a new one. I'm pleased to say, the Joystick Blush Stick passed my test with flying colours. With ten fun and bold shades on offer, they don't appear to be for the faint-hearted, but you could definitely apply one sheer layer for an everyday look. I opted for the shade Hot Flush, a vibrant pink that I will be reaching for the entire summer. The pigmented formula impressed me immediately, and the creamy texture meant I could dab the product straight onto my cheeks and blend it out with my fingertips. Thanks to a cocktail of hydrating ingredients, it also created a gorgeous, plumping effect. Oh, and the packaging? Total joy, as the name suggests.

3. Born Star Cream-to-Powder Eyeshadow

I was very intrigued by the idea of a cream-to-powder eyeshadow, and it turns out it's just as good as it sounds. Not only does the velvety formula glide onto the lid, but it also delivers the most intense colour payoff in one swipe. There are a lot of statement metallic shades on offer, and as amazing as these are, for an everyday look, I opted for the shade On Brand, a matte brown tone. Since getting my hands on this buttery shadow, I'm finding it hard to use anything else. It's so easy to blend, lasts really well (although I do use an eyeshadow primer underneath), and the star-shaped packaging makes it a lot more fun to use than my usual eyeshadow palette.

4. Drawn This Way Longwear Eyeliner

I'll be honest, I usually favour a liquid eyeliner over a pencil, but this creamy, pigmented formula has converted me. Similar to the eyeshadow above, there are lots of fun shades available, from shimmery hot pink to cobalt blue, but I played it safe with a deep brown tone that complemented my eyeshadow. As soon as I applied this to the lid, I was shocked by how buttery it was. It was so easy to glide along the lash line, and the pigmented formula meant that my eyeliner was done in one simple stroke. Usually, I'd expect such a creamy formula to disappear throughout the day, but this waterproof, sweatproof and fade-resistant eyeliner is very long-lasting. Oh, and did I mention it's suitable for those of you with sensitive eyes? Marc has thought of everything.

5. Flashes Panoramic Volume Mascara

Mascara can be hard to get right, but this is an excellent all-rounder for both daytime and evening wear. I love that there are three shades available (black, brown and blue), and much like the eyeliner, each shade delivers a smudge-proof finish. Although it's not advertised as a lengthening mascara, I found that it added impressive height to my lashes, and the buildable volume means you can create a customisable finish. I know it will be in my makeup bag for many months to come.

6. Heart On Shine Lipstick

Of all the products I tried, this was the one that made me audibly gasp upon application. I have never come across a lipstick so creamy and hydrating that also delivers a gloss-like finish. Seriously, what has the brand put in this stuff? It's like magic, all mixed in with cherry oil and hyaluronic acid. There's a range of neutral and bold shades on offer, and each colour is buildable depending on your desired finish. It's the kind of formula that you can swipe on anytime, anywhere, and guarantee compliments. This gets a 10/10.

7. Beauty Money Shot Highlighter Gel

Last but not least, the Beauty Money Shot Highlighter Gel. This is a very unique, gel-like product that delivers a serious hit of shimmer to the skin. Whilst it's not something I would reach for every day, it's definitely one for when you feel like having fun with your makeup. You can apply it to your eyelids, cheekbones, lips and more to instantly take your look to the next level. Most shimmery products like this come in a powder format, which means a lot of fallout, but thanks to the water-based jelly formula, this highlighter gel adds a punch of glow minus the mess.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Haven't you heard? Marc Jacobs Beauty has made its triumphant return with a full collection of whimsical, maximalist makeup that goes hand in hand with the designer's gleeful runway collections. While brand loyalists who hoarded the original line (which shuttered back in 2021) may have expected a similarly sleek, monochrome aesthetic, the updated range is anything but. As Marc Jacobs himself expressed during an exclusive, editors-only preview, this new direction aims to stand out among the sea of "quiet luxury" competitors and better aligns with his brand and personal style choices. (Have you noticed his perpetually decorated nails?) You see, a Marc Jacobs doll, clomping through the city in cartoonish pumps, deserves a vanity filled with equally toyish beauty products.

Today, the entire line is finally available to shop at Sephora—though not for long, if I may sound the alarm bells. Considering how buzzy the highly anticipated relaunch has become (the brand's Instagram account has amassed 3.6 million followers since dropping breadcrumbs these last several weeks), I don't expect the debut products to stick around. If you're curious which items to snag first, scroll ahead for my editor-tested breakdown, along with the formulas I suspect will be gone in a flash.

Eye Products

Each product category comes with its own charm, and for the eyes, a chubby five-pointed star is the through line (perhaps giving new meaning to the term "starry-eyed?"). To start, I must call out the Drawn This Way Eyeliner, which is arguably the most buzzed-about product in the entire line. If you were an avid fan of the Marc Jacobs Highliner before it became a coveted eBay relic, you'll be thrilled to know that the updated version has the same incredible glide and long wear. Not to mention, the 21 shades ranging from matte, metallic, and magical (aka glitter and duochrome) have the best color payoff I've ever seen from an eyeliner. Even the glittery formulas (which often read quite sheer) make a dramatic impact with just one swipe. And once it dries down? The waterproof formula doesn't dare budge. True story: The first time I swatched it on my hand, it took multiple micellar-soaked cotton rounds to clear the pigment.

The Flashes Mascara is just as vibrant, enveloping each lash with inky, chocolate, or cobalt pigment. Marc Jacobs's previous mascara was beloved for mimicking the look of falsies ("I actually cried when it was discontinued," Who What Wear assistant shopping editor Josephine Hadjiloucas messaged me after hearing whispers of a brand revival), and this new formula similarly focuses on volume while infusing the tiny wisps with peptides and clover flower extract.

Rounding out the eye category is the Born Star Eyeshadow, which features sumptuous cream-to-powder formulas housed in a shiny, star-shaped compact akin to a Mylar balloon. As you can probably guess, the pigment here is also quite intense. Just one swipe with my fingertip is all I need for both lids. Though, it sheers out effortlessly with a bit of extra blending, so it's A+ for smoky, soft-grunge eye looks. The playful packaging, though, is what ultimately sells me. It may not be the most practical option to stack on your vanity, but it will arguably bring you the most joy. Since receiving my samples, I can't stop sliding the compact open and closed, marveling at how the duochrome pigment catches the light.

Shop My Favorite Eye Products

Lip Products

To be honest, I've always found the term "lipstick balm" a tad confusing. While I realize it's meant to be a hybrid product—the richness of a lipstick with the comfort of a balm—most options either read way too sheer for my liking or don't really deliver on the hydration front. Marc Jacobs's Heart On Lipstick—topped with a metallic heart charm—fully made me a believer. Sure, I can see that the formula features cherry oil, hyaluronic acid, and peptides, but do you actually feel those MVPs work their magic with every glide? Take it from me: Yes, you absolutely can. The 15 shades are unbelievably juicy yet deposit enough pigment to last multiple hours, even after eating and drinking. I've been alternating between the two shades below nonstop since adding them to my routine.

Shop My Favorite Lip Products

Complexion Products

All the complexion products come equipped with the iconic daisy motif, meant to evoke petal-soft skin and fresh blooms of color. I can think of no better product that represents the dreamy image better than the Joystick Blush Stick, which melts into the skin and dries down to a soft-powder finish. Of all the many blush sticks on the market, this creamy number is one of the most versatile, with 10 shades ranging from rosy pinks to punchy oranges, reds, and purples. It's one of the pricier options in the range at $35, but a little goes a long way; like the rest of the collection, it's highly pigmented, so just a dab on each cheek is all you need for a stunning pinch of color.

Another item that'll last you a while is the Legally Bronze Bronzer, which (surprise, surprise) has a stunning payoff with a smooth, seamless blend, meaning you can pack the pigment on a contour brush to carve out your cheekbones or lightly dust it across your features with a powder brush for a warm, allover glow. Both routes will leave you looking beautifully bronzed.

Finally, we have the Money Shot Highlighter Gel, which is essentially the summer makeup product of my dreams. Use it on your cheeks! Your lids! Your collarbones! You'll wind up with a megawatt glow that looks out of this world—or, as the Marc Jacobs team calls it, "stroboscopic." I already know this cooling, water-based jelly will become my secret weapon for "wet" eye looks (my go-to trick to disguise summer sweat), as its light-reflecting pearls have the prettiest holographic sheen. You can catch me wearing this—and only this—all season.

Shop My Favorite Complexion Products

Is Marc Jacobs Beauty Worth the Buy?

I'm likely stating the obvious here for Marc Jacobs Beauty devotees, but the relaunch isn't exactly a one-to-one swap for the original 2013 line. While the products are just as richly pigmented and long-lasting in my opinion, the packaging and formulas are completely unique from their predecessors. They're basically apples and oranges. Still, I do believe the 2026 collection stands on its own, especially in an overcrowded market where designer items tend to cost three times the price.

As for the formulas I recommend snagging first? Well, I'd say all the eye products are a huge sellout risk, especially those Drawn This Way Eyeliners, considering how many beauty fans went bananas over those OG pencils. The Born Star Eyeshadows also deserve a spot in your routine for their packaging alone—but the incredible pigment payoff certainly doesn't hurt. I'd cap off my top three with the Money Shot Highlighter Gel, namely because it's the prettiest multitasking product I've seen in a minute and has a different feel from other balm or liquid highlighters on the market. Granted, I think the entire line will sell out in a snap, but if I were a betting beauty editor, I'd wager those three would be the first to go. Godspeed!

Why Trust Us

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

Tiffany Reid is a Who What Wear editor in residence, fashion executive, freelance stylist, and brand consultant who most recently served as the senior vice president of fashion for Bustle Digital Group. She recently launched a YouTube series, Tried + True, in which she walks viewers through the latest trends.

Hot moms officially took over the Marc Jacobs show last night, and they showed up in head-to-toe Marc Jacobs looks. From statement silhouettes and standout prints to unique styling cues, this was a reminder that the brand's biggest fans know exactly how to wear it. To kick off NYFW like this was inspirational, and I now feel motivated to start this season like women who truly get it—rock-star moms who dress for themselves, have fun with fashion, and show up with confidence. The Marc Jacobs collection leaned into that energy, celebrating womanhood through coveted pieces that felt both familiar and exciting with nods to past collections woven throughout. It was a confident, joyful start to the week. Fashion should be fun, and this felt like a reminder of that.

#1: Matching Set

June Ambrose in a leopard-print set was an immediate standout. She turned heads as soon as she arrived, grounding the bold look with her signature—an oversize hat! The icing on the cake was when she realized she was twinning with another rock-star mom in attendance, Monica. (Yes, I fangirled when I saw her.) The moment felt intentional, but it was definitely not. My favorite part is that it all felt so easy, which is proof that statement dressing can still feel effortless when anchored by a strong, cohesive set.

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#2: Scarlet Red

Jessica Wang's scarlet-red dress struck the rare balance between camp and sexy, a combination that's not easy to pull off. While the dramatic silhouette did much of the work, it was the color that truly carried the look. A bold red always commands attention, and this one felt confident, intentional, and impossible to ignore. It's the kind of look that immediately sends you back to your closet searching for something equally striking. I know it made me immediately think about how I can incorporate red in my looks for shows this week.

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#3: Statement Black Dress

Sai De Silva's black statement dress was understated yet undeniably bold. For New Yorkers, black is nonnegotiable. It's a language I speak fluently, and it's timeless, reliable, and never wrong. This look was a reminder that all black doesn't have to feel simple or predictable. Whether it's volume, embellishment, a conceptual shape, or subtle fur accents, the details make or break the look.

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#4: Faux Fur

Dani Stahl's animal-print faux-fur coat is the kind of piece that stops you mid-conversation. Oversize fur is always a yes for me, but the unexpected color in this print made it feel elevated and current. Confession: I am a sucker for a statement coat. When time is tight and you need to get out the house, a statement coat like this is the outfit. Whatever's underneath becomes irrelevant, and the look still reads intentional and fully considered.

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#5: Florals

Priya Shukla's floral cropped top and skirt felt like a modern-day Audrey Hepburn moment—classic and polished with a hint of edge to it. The floral accent was a smart way to wear print without letting it take over the look. Finished with leather gloves, strong glam, and—um, hello—that hair, the styling pushed something pretty into sharp, modern territory. It's proof that the right accessories can completely transform a silhouette. We should all take notes from her!

Shop Chic Florals

Marc Jacobs wants you to do you. His new runway show on February 9, 2026, which kicked off New York Fashion Week, offered a wide range of outfit ideas to suit nearly any type of dresser. If you live for a night out on the town, for example, you'll revel in the designer's leather hot pants, which is a bit of a misnomer considering they're closer to underwear than pants. If you're a more buttoned-up fashion lover, on the other hand, you might gravitate toward the ruffled blouses, posh pencil skirts, and sumptuous outerwear.

"Surfacing on their own, memories shape, influence, and inform," Jacobs wrote in the show notes. "Recovering the past also reminds us that loss is inevitable and that hope is work. Memories, both bittersweet and beautiful, are a faculty of purpose, influencing current and future actions—who we are, what we create, what we leave behind, and what we carry forward." In other words, there's a little something in this collection for everyone, whether your mind is set on conquering your next major goal in life or you feel stuck in the past. Scroll down for my complete breakdown of the collection.

No Hemline Left Behind

If you've ever felt like Goldilocks when shopping for skirts—this one's too short, that one's too long—you'll be pleased to learn that Marc Jacobs will approve of your choice no matter where your skirt falls on the spectrum of hemlines. He presented four distinct versions of the exact same skirt: mini, knee-length, midi, and maxi. Pick your poison.

Office Hours vs. After Hours

Are you an office siren or a social butterfly? As far as Marc Jacobs is concerned, there's no wrong answer. Its latest collection offered outfit ideas that ranged from prim and proper to glittery and gleeful.

Cool Color Combos

Sure, you can never go wrong with black-and-white outfits and tan-and-brown looks, but if you want to experiment with pretty pigments, look no further than Marc Jacobs's new collection. My favorite unexpected color combo of the bunch? A chartreuse sweater ingeniously styled with a baby-pink skirt.

Outstanding Outerwear

In keeping with the "choose your own adventure" theme of this show, the outerwear options ranged from old-school to bright to iridescent. The classic tweed coat is a timeless option, and the cobalt-blue and sparkly versions definitely pack a punch.

Every summer, there's one item that earns covetable It status after being spotted on our favorite fashionable celebrities. And this season, thanks to Sabrina Carpenter, Charli XCX, and Gabbriette (just to name a few), it's The Sack Bag by Marc Jacobs. The handbag debuted on the designer's fall/winter 2022 runway and has now evolved to include three sizes and a range of the season's best shades, prints, and fabrications. The quality of The Sack Bag speaks for itself—it's handcrafted from durable, full-grain leather, which ensures its luxury and longevity for many years to come.

Not sure which one to choose? The XL style is perfect for office days or travel since it's spacious enough to fit a laptop along with all the other essentials. The minimalist, contemporary silhouette of the Large Sack is ideal for everyday use, and it's featured in classic neutral tones that pair perfectly with any bold, colorful summer outfit. Then there's the adorable Mini Sack iteration, which is available in a range of vibrant, seasonal colorways—it's tempting to collect them all. The hot pink, wisteria, and abstract floral print are just a few of our editors' favorites. But if we're being completely honest, Sabrina Carpenter's approval is enough to get us shopping. Keep scrolling to snag summer's must-have It bag.

The day before Sabrina Carpenter’s "Feather” music video breaks the internet, the 24-year-old enters our Zoom call flush with apologies. She’s forgotten to redownload the app after deleting it to save on data (IYKYK), making her a few minutes late. "My phone has been out of storage for like all of eternity,” she declares. After settling into a spot on the floor between her coffee table and sofa—which is currently decorated with an Ariana Grande pillow, a keepsake from her stint as the artist’s opening act on the Dangerous Woman Tour back in 2017—she props her phone up, and we dive into a 90-minute conversation.

During this time, she’s refreshingly open about everything from the proven difficulties that come with growing up in the spotlight and what happens when the internet turns on you to how it feels to experience all of the emotional roller coasters that come with teenhood years later than your friends because you were simply too busy at 15 to join them. Her lyrics often live in the grey zone, leaving her fans to search for breadcrumbs alluding to their meaning or who they’re about, but her ultimate conclusions to my questions are surprisingly black-and-white. "This was the trajectory of my path,” she says. "I can’t change it now.”

Letting past regrets or grudges eat away at her doesn’t exactly fit into Carpenter’s busy schedule, which hasn’t eased up in more than a decade. When I ask the singer-songwriter and actress if she’s had a day off in 14 years, she laughs, saying, "You know, it sounds dramatic if I say no, but definitely not like a super day off.” For Carpenter, keeping her sights firmly set on her next move is precisely what’s gotten her to where she is today. "My brain works in ways where I’m like, ‘Oh, I want to do this. … It’s gonna take a long time … so I [have] to start now,’” she explains. "Even in those moments of free time, I feel like I’m always just visualising something in the future.” It’s this mindset that’s produced five studio albums, two Billboard Hot 100 hits, and three Platinum singles. "It’s a blessing and a curse,” she says. "I would love to be on a boat somewhere, though.”

Even with the heavy workload, nothing can take away the fact that Carpenter is living out her lifelong dreams. "There was never really a question. Music was always the thing as a child that made me feel like I understood more about life,” she says. As for convincing everyone to take her seriously, she attributes that to her conviction. "Not to be the person that brings up their astrology, but I’m a Taurus, and I think that might have something to do with the fact that I’ve always just been very driven. Some people like to call it stubborn. I like to say driven,” she explains.

Unlike other kids who woke up one morning wanting to be a pop star and a doctor or fashion designer or astronaut the next, Carpenter’s interests never varied. "I wouldn’t start things and not finish them. That wasn’t really my MO,” she says. "I ate, slept, [and] breathed singing and would be at the piano all day, or I’d be practicing or doing my warm-ups. Even if I had nothing to do with singing in the coming weeks or months, I would try doing it every day just to practice and get better.” All these years later, I get the impression that Carpenter is still this way—never quite satisfied. "The only way I’ll make it through this is if I never actually fully feel established because I’ll always just keep working,” she adds.

Carpenter was 12 when she first signed with Hollywood Records, a label under Disney Music Group. In addition to granting her the ability to record her own songs and perform them, it meant she’d be sent into boardrooms with men many times her senior telling her about her future. "That was probably the weirder thing that I had to experience from a really young age,” she says. 

Then there was social media, which nobody, Carpenter included, could have predicted would be such a requirement of the job when she started in 2009. Today, she sees it from two sides. "It’s heartwarming if you think about it in the way that it provides togetherness,” she says. "It’s scary if you think about it in the way that you’re like, ‘Oh, people think they know me from videos on the internet.’” For Carpenter, there are ups, and there are "down, down, down, downs” when it comes to social media and the role it plays in her career and personal life. That’s when she reminds herself just how fortunate she is. "I literally get to sing into a microphone. That’s my job,” she says. "It’s everything that I’ve always wanted. I’m really lucky that my childhood thing… I stuck with it, and, you know, we’re hand in hand through this.”

Writing her own songs also contributes to her calm and collected nature and her ability to move past any road bumps that have and will continue to arise as she navigates her life as Sabrina Carpenter: pop star. "I really feel like I disconnect and fall off the face of the Earth [when I’m making music],” she says. It’s through this process that she found her voice and fearless disposition. (She does admit to being "a sarcastic little snippy ass” since, well, forever, which is presumably why she’s never really been walked all over.)

It’s through music that Carpenter is able to turn off from the online world, where everyone has an opinion and heaps of time to share it. "Sometimes, I bang my head against a wall repeatedly,” she says of hate comments online. But at the same time, she can’t harp on them. She adds, "If someone says, ‘Oh, she’s ugly,’ what am I going to do with that? Okay, well, bummer. I have to just move on with my day, regardless of whether you think I’m ugly or not.” Sitting at her piano, no matter what the situation on hand may be, escape and resolution are only a few keys away. "It is so satisfying when you can take a negative situation in your life and turn it into a positive memory with a song,” she says.

As she’s gotten older, her music has evolved—getting more vulnerable and emotion driven. In 2021, the "Nonsense” singer left her longtime label to join Island Records, an organization that she says trusted her vision as an artist first and foremost. "I didn’t sit down with them and go, ‘This is the album that I’m making. It’s called EmaiIs I Can’t Send. It’s very blunt and very forward,’” she explains. "They didn’t know just as much as I was still figuring it out. But they had a lot of faith in what I was creating and let me experiment and create something really special.” 

Because of this freedom, Carpenter was able to speak her truths on the album without all the outside noise. "When you’re worried about [music] appealing to people and making sure that everyone likes it, I don’t know if you make anything that feels authentic,” she says. Putting out the album left Carpenter exposed. "[It is] borderline too personal,” she admits. But not once since its release in 2022, and subsequent deluxe edition that came out earlier this year, has she felt an ounce of regret. Being on the Emails I Can’t Send Tour and hearing the voices of her longtime fans singing along only reassured Carpenter that she’d made the right decision. 

Now, she’s performing those same songs in front of an even larger fan base: Swifties.

In June, Taylor Swift announced the first round of international shows for her record-breaking Eras Tour, revealing Carpenter as her opening act for the Mexico, Argentina, and Brazil dates. Carpenter will also return for Swift’s seven Australia and six Singapore shows. "I’m not gonna say I peed my pants because that sounds really graphic and maybe not sanitary, but I think it really just caught me off guard,” she says of hearing the news. "It was very much a childhood dream come true.” For her tour debut in Mexico City, Carpenter opened her performance with her first-ever YouTube upload, a video of her nine-year-old self singing Swift’s "Picture to Burn,” exhibiting just how long she’s looked up to the 12-time Grammy winner. "I still probably have not processed it if I’m being completely honest with you,” she says. 

The duo first met backstage at a show when Carpenter was 17 years old. "She had her cats with her,” she recalls. (Carpenter herself has two white British shorthairs at home, so their shared love of felines bonded them for life.) "I have older sisters, so if anything, it felt like that type of a relationship.” According to Carpenter, Swift’s support of her music has been significant, but perhaps more impactful has been the "All Too Well” singer’s championing of Carpenter as a human being. "To work with someone [who] cares about you as a person as well as an artist … that’s been the biggest gift for sure,” she says. Carpenter recently released a pared-down version of Swift’s 2012 track "I Knew You Were Trouble” on Spotify, with many on TikTok sharing how the cover made them completely reinterpret the song, a pop hit with deep lyrics. Carpenter chose to cover the track because of how similar the perspective is to "Feather,” the song Carpenter rereleased alongside "I Knew You Were Trouble.” Like her cover, "Feather” got the chilled-out treatment, making them a perfect match. Swift’s reaction to the cover was direct and to the point: "She nailed it.”

Despite her experience performing on the road, touring with Swift is a whole new ball game for Carpenter. "When you’re doing your own shows, you have this assurance [that the audience] is there for you,” she says. "They know the songs, they came to see you, and I feel very lucky in that sense that I’m like, ‘Whoa, I have this crowd of people that dedicated their Friday night to come sing these songs with me.’” On the Eras Tour, however, there’s a little more pressure for Carpenter to work the room. "I go into it with a little bit more excitement, being playful and just really singing and interacting with the crowd as much as I possibly can,” she says. "There’s so many of them—I can’t see them all.”

Her costumes, likewise, contribute to her energy onstage. "I want to feel as confident as humanly possible so I can be up there and not worry about what I’m doing,” she says. "It helps me perform better.” She ended up donning custom Swarovski-crystal minidresses by the Ukrainian brand Frolov, a favorite of Beyoncé for her own shows. She paired the dresses with her signature white go-go boots. "The go-go boots have been there for me in hard times,” she says. 

Fashion played a pivotal role in Emails I Can’t Send, more so than it did in any of her previous albums. "[The record], to me at least, feels like the first album cycle where I really felt like there was a style connection to the music,” she explains. "I haven’t always felt that way in the past because I was young and didn’t know who I was.” By getting to know herself better and finally gaining firsthand experience of the themes she’d long been singing about, everything just clicked. "This theme of hearts [is] sprinkled throughout the music and different visuals,” she says. "It made so much sense to me because [the album] was so deeply surrounded by this infatuation with love and the lack of love and [how it helped to shape] me into the person that I am right now.” Scrolling through her Instagram feed, the symbol is ubiquitous in her looks. "There have been a lot of little heart cutouts,” she says. "I’ve pretty much done it everywhere.”

Her style outside of the album has also seen a shift as she’s learned more about who she is. "The things I feel really confident in now, maybe five years ago I probably would have never worn [them], but that’s the beautiful thing about evolving with fashion,” she says. Though she’s most known for her hyper-romantic aesthetic laced with soft pastel shades, micro hemlines, and ethereal fabrics, Carpenter’s found herself experimenting outside of that look. (Don’t worry—it’s not going away entirely anytime soon.) "I’m constantly exploring and figuring [things] out,” she says. One look at her recent ensembles from Paris Fashion Week—where she wore a runway look from Schiaparelli’s F/W 23 collection to the French couturier’s S/S 24 show and a completely sheer black slip dress to Givenchy—is proof enough of that. 

Her stylist Jason Bolden—whose client list also includes Yara Shahidi, Storm Reid, and Vanessa Hudgens—has contributed significantly to that exploration. The duo first teamed up when Carpenter was just 17 around the same time that her breakout Disney show Girl Meets World wrapped. "The first thing he put me in was a red Loewe dress,” she recalls. "That was so out of left field for me because I don’t think anyone else would have done that at that time in my life.” Just then, she knew he was perfect for the job. "We started with taking some of these more daring fashion risks that I probably would have never seen on the rack and been like, ‘That’s the one for me,’” she says. "He was really good at pushing me in those ways.” They’ve been together ever since through each of her different musical and style eras, collaborating seamlessly to communicate her ever-changing story via clothes. "It sounds so silly to say that so much of my life is the little outfits I wear, but it kind of is,” she says.

Carpenter’s style is but one of many aspects of her life that revolve around music. She launched a second perfume a few months ago—Sweet Tooth: Caramel Dream—which she describes simply as an emotional extension of her music. She’s preparing to head back out on tour with Swift this month, followed by multiple shows on the iHeartRadio Jingle Ball Tour. She is releasing a new holiday EP titled fruitcake on November 17. And yes, she has plans for a sixth album. "There’s definitely more coming,” she says with an air of mystery. Everything she does remains firmly planted in her singular childhood dream. "I sometimes look at that as such a phenomenal thing to think about,” she says. "Why, for some reason, you just have something, this idea in your head when you’re put on this Earth and how it happens, you have no idea, but you have this blind faith and just wake up every day and make it happen.” Perhaps that explains the black-and-white manner in which she deals with those areas of her life that fall outside of her control. When she’s needed it most, music has come through for her, stepping in and helping her overcome every obstacle life’s thrown her way. Why question its powers now? 

Photographer: Dennis Leupold

Stylist and Editorial Director: Lauren Eggertsen

Hairstylist: Scott King at The Only Agency

Makeup Artist: Allan Avendaño at A-Frame Agency

Manicurist: Zola Ganzorigt at The Wall Group

Set Designer: Ali Gallagher at 11th House Agency

Producer: Luciana De La Fe

Video Director: Stephanie Romero

Cinematographer: Amusement Productions

Video Editor: Collin Hughart

Sound Mixer: Jason Flaster

Executive Director of Entertainment: Jessica Baker

VP of Creative: Alexa Wiley

VP of Social: MacKenzie Green

This story originally appeared on Who What Wear US.

The day before Sabrina Carpenter’s "Feather” music video breaks the internet, the 24-year-old enters our Zoom call flush with apologies. She’s forgotten to redownload the app after deleting it to save on data (IYKYK), making her a few minutes late. "My phone has been out of storage for like all of eternity,” she declares. After settling into a spot on the floor between her coffee table and sofa—which is currently decorated with an Ariana Grande pillow, a keepsake from her stint as the artist’s opening act on the Dangerous Woman Tour back in 2017—she props her phone up, and we dive into a 90-minute conversation.

During this time, she’s refreshingly open about everything from the proven difficulties that come with growing up in the spotlight and what happens when the internet turns on you to how it feels to experience all of the emotional roller coasters that come with teenhood years later than your friends because you were simply too busy at 15 to join them. Her lyrics often live in the gray zone, leaving her fans to search for breadcrumbs alluding to their meaning or who they’re about, but her ultimate conclusions to my questions are surprisingly black-and-white. "This was the trajectory of my path,” she says. "I can’t change it now.”

Letting past regrets or grudges eat away at her doesn’t exactly fit into Carpenter’s busy schedule, which hasn’t eased up in more than a decade. When I ask the singer-songwriter and actress if she’s had a day off in 14 years, she laughs, saying, "You know, it sounds dramatic if I say no, but definitely not like a super day off.” For Carpenter, keeping her sights firmly set on her next move is precisely what’s gotten her to where she is today. "My brain works in ways where I’m like, ‘Oh, I want to do this. … It’s gonna take a long time … so I [have] to start now,’” she explains. "Even in those moments of free time, I feel like I’m always just visualizing something in the future.” It’s this mindset that’s produced five studio albums, two Billboard Hot 100 hits, and three Platinum singles. "It’s a blessing and a curse,” she says. "I would love to be on a boat somewhere, though.”

Even with the heavy workload, nothing can take away the fact that Carpenter is living out her lifelong dreams. "There was never really a question. Music was always the thing as a child that made me feel like I understood more about life,” she says. As for convincing everyone to take her seriously, she attributes that to her conviction. "Not to be the person that brings up their astrology, but I’m a Taurus, and I think that might have something to do with the fact that I’ve always just been very driven. Some people like to call it stubborn. I like to say driven,” she explains.

Unlike other kids who woke up one morning wanting to be a pop star and a doctor or fashion designer or astronaut the next, Carpenter’s interests never varied. "I wouldn’t start things and not finish them. That wasn’t really my MO,” she says. "I ate, slept, [and] breathed singing and would be at the piano all day, or I’d be practicing or doing my warm-ups. Even if I had nothing to do with singing in the coming weeks or months, I would try doing it every day just to practice and get better.” All these years later, I get the impression that Carpenter is still this way—never quite satisfied. "The only way I’ll make it through this is if I never actually fully feel established because I’ll always just keep working,” she adds.

Carpenter was 12 when she first signed with Hollywood Records, a label under Disney Music Group. In addition to granting her the ability to record her own songs and perform them, it meant she’d be sent into boardrooms with men many times her senior telling her about her future. "That was probably the weirder thing that I had to experience from a really young age,” she says. 

Then there was social media, which nobody, Carpenter included, could have predicted would be such a requirement of the job when she started in 2009. Today, she sees it from two sides. "It’s heartwarming if you think about it in the way that it provides togetherness,” she says. "It’s scary if you think about it in the way that you’re like, ‘Oh, people think they know me from videos on the internet.’” For Carpenter, there are ups, and there are "down, down, down, downs” when it comes to social media and the role it plays in her career and personal life. That’s when she reminds herself just how fortunate she is. "I literally get to sing into a microphone. That’s my job,” she says. "It’s everything that I’ve always wanted. I’m really lucky that my childhood thing… I stuck with it, and, you know, we’re hand in hand through this.”

Writing her own songs also contributes to her calm and collected nature and her ability to move past any road bumps that have and will continue to arise as she navigates her life as Sabrina Carpenter: pop star. "I really feel like I disconnect and fall off the face of the Earth [when I’m making music],” she says. It’s through this process that she found her voice and fearless disposition. (She does admit to being "a sarcastic little snippy ass” since, well, forever, which is presumably why she’s never really been walked all over.)

It’s through music that Carpenter is able to turn off from the online world, where everyone has an opinion and heaps of time to share it. "Sometimes, I bang my head against a wall repeatedly,” she says of hate comments online. But at the same time, she can’t harp on them. She adds, "If someone says, ‘Oh, she’s ugly,’ what am I going to do with that? Okay, well, bummer. I have to just move on with my day, regardless of whether you think I’m ugly or not.” Sitting at her piano, no matter what the situation on hand may be, escape and resolution are only a few keys away. "It is so satisfying when you can take a negative situation in your life and turn it into a positive memory with a song,” she says.

As she’s gotten older, her music has evolved—getting more vulnerable and emotion driven. In 2021, the "Nonsense” singer left her longtime label to join Island Records, an organization that she says trusted her vision as an artist first and foremost. "I didn’t sit down with them and go, ‘This is the album that I’m making. It’s called EmaiIs I Can’t Send. It’s very blunt and very forward,’” she explains. "They didn’t know just as much as I was still figuring it out. But they had a lot of faith in what I was creating and let me experiment and create something really special.” 

Because of this freedom, Carpenter was able to speak her truths on the album without all the outside noise. "When you’re worried about [music] appealing to people and making sure that everyone likes it, I don’t know if you make anything that feels authentic,” she says. Putting out the album left Carpenter exposed. "[It is] borderline too personal,” she admits. But not once since its release in 2022, and subsequent deluxe edition that came out earlier this year, has she felt an ounce of regret. Being on the Emails I Can’t Send Tour and hearing the voices of her longtime fans singing along only reassured Carpenter that she’d made the right decision. 

Now, she’s performing those same songs in front of an even larger fan base: Swifties.

In June, Taylor Swift announced the first round of international shows for her record-breaking Eras Tour, revealing Carpenter as her opening act for the Mexico, Argentina, and Brazil dates. Carpenter will also return for Swift’s seven Australia and six Singapore shows. "I’m not gonna say I peed my pants because that sounds really graphic and maybe not sanitary, but I think it really just caught me off guard,” she says of hearing the news. "It was very much a childhood dream come true.” For her tour debut in Mexico City, Carpenter opened her performance with her first-ever YouTube upload, a video of her nine-year-old self singing Swift’s "Picture to Burn,” exhibiting just how long she’s looked up to the 12-time Grammy winner. "I still probably have not processed it if I’m being completely honest with you,” she says. 

The duo first met backstage at a show when Carpenter was 17 years old. "She had her cats with her,” she recalls. (Carpenter herself has two white British shorthairs at home, so their shared love of felines bonded them for life.) "I have older sisters, so if anything, it felt like that type of a relationship.” According to Carpenter, Swift’s support of her music has been significant, but perhaps more impactful has been the "All Too Well” singer’s championing of Carpenter as a human being. "To work with someone [who] cares about you as a person as well as an artist … that’s been the biggest gift for sure,” she says. Carpenter recently released a pared-down version of Swift’s 2012 track "I Knew You Were Trouble” on Spotify, with many on TikTok sharing how the cover made them completely reinterpret the song, a pop hit with deep lyrics. Carpenter chose to cover the track because of how similar the perspective is to "Feather,” the song Carpenter rereleased alongside "I Knew You Were Trouble.” Like her cover, "Feather” got the chilled-out treatment, making them a perfect match. Swift’s reaction to the cover was direct and to the point: "She nailed it.”

Despite her experience performing on the road, touring with Swift is a whole new ball game for Carpenter. "When you’re doing your own shows, you have this assurance [that the audience] is there for you,” she says. "They know the songs, they came to see you, and I feel very lucky in that sense that I’m like, ‘Whoa, I have this crowd of people that dedicated their Friday night to come sing these songs with me.’” On the Eras Tour, however, there’s a little more pressure for Carpenter to work the room. "I go into it with a little bit more excitement, being playful and just really singing and interacting with the crowd as much as I possibly can,” she says. "There’s so many of them—I can’t see them all.”

Her costumes, likewise, contribute to her energy onstage. "I want to feel as confident as humanly possible so I can be up there and not worry about what I’m doing,” she says. "It helps me perform better.” She ended up donning custom Swarovski-crystal minidresses by the Ukrainian brand Frolov, a favorite of Beyoncé for her own shows. She paired the dresses with her signature white go-go boots. "The go-go boots have been there for me in hard times,” she says. 

Fashion played a pivotal role in Emails I Can’t Send, more so than it did in any of her previous albums. "[The record], to me at least, feels like the first album cycle where I really felt like there was a style connection to the music,” she explains. "I haven’t always felt that way in the past because I was young and didn’t know who I was.” By getting to know herself better and finally gaining firsthand experience of the themes she’d long been singing about, everything just clicked. "This theme of hearts [is] sprinkled throughout the music and different visuals,” she says. "It made so much sense to me because [the album] was so deeply surrounded by this infatuation with love and the lack of love and [how it helped to shape] me into the person that I am right now.” Scrolling through her Instagram feed, the symbol is ubiquitous in her looks. "There have been a lot of little heart cutouts,” she says. "I’ve pretty much done it everywhere.”

Her style outside of the album has also seen a shift as she’s learned more about who she is. "The things I feel really confident in now, maybe five years ago I probably would have never worn [them], but that’s the beautiful thing about evolving with fashion,” she says. Though she’s most known for her hyper-romantic aesthetic laced with soft pastel shades, micro hemlines, and ethereal fabrics, Carpenter’s found herself experimenting outside of that look. (Don’t worry—it’s not going away entirely anytime soon.) "I’m constantly exploring and figuring [things] out,” she says. One look at her recent ensembles from Paris Fashion Week—where she wore a runway look from Schiaparelli’s F/W 23 collection to the French couturier’s S/S 24 show and a completely sheer black slip dress to Givenchy—is proof enough of that. 

Her stylist Jason Bolden—whose client list also includes Yara Shahidi, Storm Reid, and Vanessa Hudgens—has contributed significantly to that exploration. The duo first teamed up when Carpenter was just 17 around the same time that her breakout Disney show Girl Meets World wrapped. "The first thing he put me in was a red Loewe dress,” she recalls. "That was so out of left field for me because I don’t think anyone else would have done that at that time in my life.” Just then, she knew he was perfect for the job. "We started with taking some of these more daring fashion risks that I probably would have never seen on the rack and been like, ‘That’s the one for me,’” she says. "He was really good at pushing me in those ways.” They’ve been together ever since through each of her different musical and style eras, collaborating seamlessly to communicate her ever-changing story via clothes. "It sounds so silly to say that so much of my life is the little outfits I wear, but it kind of is,” she says.

Carpenter’s style is but one of many aspects of her life that revolve around music. She launched a second perfume a few months ago—Sweet Tooth: Caramel Dream—which she describes simply as an emotional extension of her music. She’s preparing to head back out on tour with Swift this month, followed by multiple shows on the iHeartRadio Jingle Ball Tour. She is releasing a new holiday EP titled fruitcake on November 17. And yes, she has plans for a sixth album. "There’s definitely more coming,” she says with an air of mystery. Everything she does remains firmly planted in her singular childhood dream. "I sometimes look at that as such a phenomenal thing to think about,” she says. "Why, for some reason, you just have something, this idea in your head when you’re put on this Earth and how it happens, you have no idea, but you have this blind faith and just wake up every day and make it happen.” Perhaps that explains the black-and-white manner in which she deals with those areas of her life that fall outside of her control. When she’s needed it most, music has come through for her, stepping in and helping her overcome every obstacle life’s thrown her way. Why question its powers now? 

Photographer: Dennis Leupold

Stylist and Editorial Director: Lauren Eggertsen

Hairstylist: Scott King at The Only Agency

Makeup Artist: Allan Avendaño at A-Frame Agency

Manicurist: Zola Ganzorigt at The Wall Group

Set Designer: Ali Gallagher at 11th House Agency

Producer: Luciana De La Fe

Video Director: Stephanie Romero

Cinematographer: Amusement Productions

Video Editor: Collin Hughart

Sound Mixer: Jason Flaster

Executive Director of Entertainment: Jessica Baker

VP of Creative: Alexa Wiley

VP of Social: MacKenzie Green

Coco Jones is booked and very busy. In a week filled with multiple performances (she wrapped up part one of her first solo tour), photo shoots, fashion-week appearances, and a presenting gig at the MTV Video Music Awards, you’d be hard-pressed to find a moment where the musician and actor wasn’t showing up and showing out. It’s that kind of hustle and steadfast dedication to her craft that has gotten Jones where she is today—she’s one of the most exciting new R&B singer/songwriters in the business. In the midst of all the controlled chaos, we did find a brief period of downtime for Jones to chat about her landmark year and a half and what’s coming up for the rising artist. Spoiler alert: a lot. 

"I feel like preparation met opportunity,” Jones tells me of the divine timing of her current career success. Things kicked off early last year when the 25-year-old came out with a starring role in the Peacock series Bel-Air—a reimagining of the hit ’90s sitcom The Fresh Prince of Bel-Air—and signed an artist deal with High Standardz/Def Jam Recordings, both within a month of each other. After years of putting in the work, it was finally coming together for Jones in a really big way. She quickly became one of the buzziest names in music and Hollywood. "I think a little bit of it was overwhelming because I had spent so much time wanting these things to happen and just going with it, even though it wasn’t working out that way,” Jones says of laying the groundwork. "It’s not like I wasn’t over here dying for these things to happen and living like they were, even though that wasn’t reality, so I was ready but shook a little bit that it was happening now.”

Prior to signing with High Standardz/Def Jam Recordings, Jones had been recording independently for about eight years. Before that, she gained notoriety as a tween with a recurring role on Disney Channel’s musical sketch comedy series So Random! and later starred in the network’s TV movie Let It Shine. Jones grew up watching fellow Disney alum Raven-Symoné seemingly do it all (acting, singing, and dancing across TV, film, and commercials, all while showing her bold personality) and set her mind to a similar multi-hyphenate career. "I was the opposite of camera shy. I was camera hungry,” she laughs. In 2013, she released her first EP Made Of but later parted ways with her label Hollywood Records because it wasn’t a creative fit. 

The deal with High Standardz/Def Jam Recordings couldn’t have come at a better time for the Tennessee native. Jones was coming into her own as an artist and finally felt understood by a team that could elevate her sound and take her to the next level. They immediately got the vision. 

That vision was to show the multiple facets of Coco Jones the musician—her personality, her talents, her voice. She’s not just the kid you know from Disney or that character you’re seeing on TV. "I didn’t want anyone trying to make me into anything gimmicky,” she says. "Just let me be what I’m actually really good at and help me nurture that.”

Jones’s strength as an artist lies in her buttery vocals and sultry, soulful sound, which is showcased in her debut EP What I Didn’t Tell You. The collection of songs is not only a reintroduction of Jones but also a reflection of her real-life experiences—falling in love, experiencing heartbreak, going to the club with her friends. "These stories, I haven’t told people because they’re mine. They’re not a TV show,” she says. Jones came out strong with her debut single "Caliber,” which she says was the first song off the EP to really flow creatively and was sonically more mature than her previous music. She followed that up with gold-certified smash hit "ICU,” which landed Jones her first number one spot on Billboard’s Mainstream R&B/Hip-Hop Airplay chart. Jones continued to hit the high notes from there. In June, she beat out Ice Spice and Glorilla to win BET’s coveted Best New Artist award. Sparking early Grammys buzz, What I Didn’t Tell You racked up over 300 million streams across all platforms, landing her on many industry "artists to watch” lists, and she embarked on a 16-city solo tour in August. 

At the time of our call, she had only two shows remaining. "I’m really satisfied truthfully,” she says of the overall experience on the road. "I learned a lot just about the creative [aspect], and it’s really inspired me for this debut album and what that world is going to be. Overall, it’s a lot of work, but it’s really rewarding. Every night seeing the crowd, it’s lovely.”

I’d be remiss if I didn’t ask Jones about the fashion vision for her first-ever tour. I had seen glimpses of her looks on social media—a shimmering bodysuit here, a gorgeous caramel two-piece set there. She flashes a smile at the question and shares that the mood for the tour, the Coco Jones world rather, is chocolatey velvet with, of course, a ’90s energy to it. She specifically calls out a diamond-encrusted matching set as one of her favorites. "I don’t know where else I’m going to wear this outfit, but I’m going to get a couple uses out of it,” she says.

Each look was a collaboration between Jones and her stylist Jyotisha (Joy) Bridges, whom she met on a magazine shoot. The two instantly clicked on set and have been working closely together ever since. For Jones, it’s all about surrounding herself with a creative team she can fully trust and who will go above and beyond to make sure she is putting her best foot forward visually, and Bridges ticked that box.

Offstage, Jones says she is much more casual. She loves getting dressed up to go out with her girls, but more often than not, you’ll find her in a comfy hoodie or cute workout set. Come fall, a Jones fashion staple is a great pair of leather leggings. "I feel like you can dress that down with a cute sneaker and a crop top [and] go to the studio or a heel moment [and] go to the club. Or you can do a nice little bodysuit or blouse [and] go to an event,” she says. 

A versatile piece that can suit a myriad of occasions is ideal for a woman on the go like Jones, who has no plans of slowing down anytime soon. Next month, she will kick off the second leg of her What I Didn’t Tell You U.S. tour. Plus, more music is on the horizon. Now that she knows what’s been working and what her fans are loving, she is eager to get back into the studio to work on her debut album, which she says will be a much bolder showing than the EP. When her schedule permits and the ongoing writer and actor strikes come to an end, Jones looks forward to getting back to her show. For now, Jones is doing what she does best, staying on top of the hustle and serving killer looks along the way.

What I Didn’t Tell You is streaming on all music platforms. 

Photographer: Kat Irlin

Stylist: Jan-Michael Quammie

Fashion Director: Sara Holzman

Hairstylist: Devontaé Washington

Makeup Artist: Diana Shin

Manicurist: Ada Kiss 

VP of Creative: Alexa Wiley

Art Director: Brittany Holloway-Brown

Get the Look

I don't know about you, but there's nothing I enjoy more from the celeb set than when they go all out with a theme. (I'm looking at you, Margot Robbie.) That's exactly what Hailey Bieber's done for the New York City press tour of her latest Rhode launch, the Strawberry Glaze Peptide Lip Treatment designed in collaboration with Krispy Kreme. 

For the trip—which included an event at the Krispy Kreme flagship store in Times Square, a stint on Good Morning America, a Ferrari-red Corvette convertible, and a helicopter ride—Bieber wore not one but three looks in a single day, all of which featured the color on everyone's lips right now: bright, fiery red.

First, she was spotted leaving the GMA offices wearing a drapey red midi dress from Vivienne Westwood's fall 2023 collection, paired with matching sky-high Maison Ernest sandals and Ferragamo's buzzy Wanda bag. She then traveled downtown to Tribeca, exiting her van in an equally drapey fall 2023 Marc Jacobs minidress in white, paired with the same Ferragamo top-handle bag and new Manolo Blahnik Maysale mules in the vibrant color. After a quick outfit change at Hotel Barrière Fouquet's New York, one of NYC's hottest new hotels, Bieber stepped out in a red corset-style strapless minidress by Ermanno Scervino styled with the same Maison Ernest heels from earlier in the day and a matching Courrèges bag. It's as if she and her stylist, Dani Michelle, had a color palette in mind…

Below, see every one of Bieber's Strawberry Glaze launch looks, all of which prove that the red trend from the fall/winter 2023 runways is here to stay. 

On Hailey Bieber: Marc Jacobs dress; Manolo Blahnik Maysale Mules ($795); Ferragamo Wanda East-West Bag ($2500)

On Bieber: Vivienne Westwood Ginnie Draped Recycled-Crepe Dress ($901); Maison Ernest Lydylle Rouge 10 Patent Leather Heels ($539); Ferragamo Wanda East-West Bag ($2500)

On Bieber: Ermanno Scervino dress; Maison Ernest Lydylle Rouge 10 Patent Leather Heels ($539); Courrèges bag

See more photos from the launch: 

Shop the only color trend that matters in 2023:

I recently moved into a new place and while saying goodbye to my cozy one-bedroom bungalow was bittersweet, the expanded closet space was a welcome change, a celebration even! The brand-new empty walk-in was a blank canvas, my Marie Antoinette shoe-montage dreams finally feeling like a reality (yes, that iconic scene lives rent-free in my mind).

After doing my due diligence and Marie Kondo-ing what no longer brought me joy, it was officially time for a re-up, and after years of having to stack shoes and smush bags, it felt like I could now entertain introducing delicate, beautiful, even impractical shoes and bags into the ecosystem. Bring on the beads, usher in the feathers! No more jostling for space (Ok, maybe jostling a little. I do still have to share the closet with my husband).

I hit the Nordstrom Black Friday sales with a vengeance (and by vengeance I obviously mean safely ensconced on my couch, PJ-clad, leftovers in hand). With the holidays approaching my focus was on pretty wedding-appropriate shoes that would look equally gorgeous at cocktail parties as they would dressing up jeans, a new pair of sexy-but-practical knee high boots and colorful, textured bags to elevate an everyday look. 

So run don’t walk (fine, maybe walk if those new shoes call for it) to my Nordstrom accessories roundup below and bag up the goods:

SHOES

BAGS

It was the bag every millennial absolutely had to have in the 2000s: the Marc Jacobs Stam bag. First launched in 2005, the bag quickly earned a dedicated celebrity following. When Nicky Hilton, Ashley Tisdale, Emma Roberts, Sophia Bush, and others were all photographed wearing the same bag, it sparked a veritable fashion frenzy. 

Named after Y2K model Jessica Stam, the quilted bag is now being reintroduced 10 years after its retirement with all of its original features. To celebrate the relaunch, Marc Jacobs tapped a roster of 2000s icons for the campaign: Paris Hilton, Ashanti, Ashlee Simpson, Selma Blair, and, of course, Jessica Stam herself. Scroll down to revisit how celebrities wore the OG bag and shop the reissued bag. 

Celebs Carrying the Marc Jacobs Stam Bag in the 2000s

The 2023 Campaign

Shop the Reissued Bag

Undoubtedly, anyone claiming to be a part of the fashion set has likely watched one particular film: The Devil Wears Prada. We all have our favorite scenes from the flick, but for the sake of this story, only one is top of mind. About 38 minutes into the movie, Andy Sachs meets her boyfriend Nate and friends Lily and Doug at a bar bearing gifts. As she doles them out, she lifts a Marc Jacobs Mercer Blake bag above her head, to which Lily replies, "Gimme, gimme, gimme." The film may have been fictional, but it encapsulated the fervor surrounding the brand at that time. 

After all, back in 2006, everyone was hard-pressed to get their hands on a Marc Jacobs handbag—most were sold out everywhere and could only be spotted on the glitterati of the mid-aughts. And while we've moved on from that period, Marc Jacobs's purses remain ever relevant. For years, we've seen various pieces from the label reach cult status. In honor of that, we've done a deep dive into the brand's history to identify the 18 best Marc Jacobs bags. From archival versions to newly released pieces, these styles are sure to make you say "gimme" out loud too.

About Marc Jacobs

Unless you're a fashion archivist or historian, you might not be familiar with Marc Jacobs's impact on the fashion industry. So let us be clear. He's a maverick who changed how the world views American fashion. The New York City–born designer started his career by studying at Parsons School of Design. He then launched his namesake label in 1986 and won his first CFDA award after that. He went on to do a short stint as the creative director at Perry Ellis. (He was fired for his iconic grunge collection.) And then, he landed one of his most influential roles in '97: creative director at Louis Vuitton.

Over his 16 years at Louis Vuitton, he took the label from its humble roots as a French trunk brand and catapulted it into fame. He's credited with making some of the French house's most famous collaborations come to life (including a collection with esteemed artist Yayoi Kusama) and producing some of the most elaborate runway shows. But it wasn't just his work at Louis Vuitton that made waves. He launched his second line, Marc by Marc Jacobs, in 2001, and with it, he went on to release some of the most beloved handbags among the celeb and fashion set. 

#1. The Jessica Stam Bag

Every fashion house has a bag that is its claim to fame. For Marc Jacobs, it's the Jessica Stam bag. Released in 2005, this handbag became the defining It bag of the aughts and was carried by everyone from Paris Hilton to Lindsay Lohan. It's no surprise, then, that we saw Jacobs re-release the style in 2023 in homage to the brand's continued popularity among the style set. 

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#2. The Re-Edition Natasha Bag

In summer 2022, Jacobs pulled from the brand's archives and released re-editions of four of the most popular bags from the Q collection. One of them is the Natasha bag, which is a smaller style that can be worn as a crossbody or wristlet. Although the style is smaller compared to other handbags from the brand, it still features those quintessential elements (like the hardware and leather) that made Marc Jacobs's bags famous during the mid-aughts. 

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#3. The Box Bag

Although we came to associate Marc Jacobs with the oversize handbags that were popular in the aughts, the brand has continued to evolve. The most apparent shift in the brand's design vision is reflected in the release of the Box Bag in 2017. The bag is 7.75 inches by six inches and is typically made from pebbled leather. It features a detachable strap, flat top handle, and two separate storage compartments. It may not be like other styles from the brand, but that's what makes it so special. 

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#4. The Snapshot Bag

Let's set the record straight. The Marc Jacobs Snapshot Bag may have been released in 2016, but it's still as stylish as ever. One could argue that this style is by far one of the best bags in the house's history, not just based on continual sales but also on design. Not only can it be easily worn from day to night, but there are so many versions of this bag you can shop. There are, of course, the classic saffiano leather versions we've all come to recognize with an adjustable and removable strap. And then, there are more trend-forward takes that feature textured materials like shearling and crocodile leather or chain and studded straps. Basically, this Marc Jacobs purse is the ideal purchase because it transcends seasonality through its innate versatility. 

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#5. The J Marc Shoulder Bag

Since its release in 2022, the J Marc Shoulder Bag has become a staple among the fashion set because of its melding of functionality and fashion. The classic baguette silhouette makes it timeless. The bag's chain strap (which is inspired by the brand's original Stam bag) is detachable, and it comes with a fabric or leather alternative so that the bag can be styled as a shoulder, crossbody, or clutch bag. But it's not just the silhouette that makes this bag stand out. Rather, it's the variety of styles you can buy. There's everything from solid-hue versions in navy, vibrant green, and cream to trend-forward fabrications like rhinestone mesh and monogram leather. In conclusion, the possibilities with this shoulder bag are endless, making it one of the best bags you can buy right now. 

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#6. The Tote Bag

It's no secret that tote bags have been having a moment. We've seen this style take over the runways and the streets. And while numerous brands have had their own popular versions of this silhouette, our personal favorite is Marc Jacobs's tote bag. Released back in 2019, the bag has become the brand's best seller. In part, the virality surrounding this style is due to Jacobs's continued reenvisioning of the classic silhouette through bold monogram prints, luxe leathers, vibrant hues, and furry details. But it also has to do with the fact that its shape is truly a fail-proof investment. Whether you opt for any of the four sizes (micro, small, medium, and large), you know that it is a bag you want to carry long past its peak popularity.

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Shop More Noteworthy Marc Jacobs Bags

This post was originally published at an earlier date and has since been updated.

With Dua Lipa's Future Nostalgia tour finally kicking off this week, her fashion will no doubt be in peak form throughout the next few weeks. But from the looks of her recent photo dump, it won't be all chain-link Versace sets and early aughts–inspired Blumarine, at least not when she's off-stage. Instead, the "Levitating" singer is kicking back before her first show wearing the Uggs that every celebrity is obsessed with. 

On Monday, Lipa posted a slideshow on her Instagram, showcasing a pair of Classic Mini II Uggs—as seen on Kaia Gerber and Gigi Hadid—that she wore in the most casual, comfy way on a private jet. Paired with the cult-favorite boots, Lipa wore a matching sweatsuit covered with Marc Jacobs's recently launched monogram and a Puma baseball cap. Her travel bag? A weekender from the Gucci x Balenciaga crossover collection. (Nice.)

See how Dua Lipa styled her off-duty Uggs ahead of her tour's first stop in Miami, below.

On Dua Lipa: Marc Jacobs Monogram Oversized Hoodie ($395); Marc Jacobs Monogram-Print Cotton Sweatpants ($1100); Ugg Classic Mini II Boots ($155); Puma hat; Gucci x Balenciaga bag

Shop More Best-Selling Uggs

Next: Hailey Bieber Wore the Trendy Shoes That Look Perfect With Leggings

When it comes to accessorizing, I'm all for experimentation: I own more shoes than you could get me to admit; I change up my sunglasses on the daily; I rotate my jewelry so that even my favorite pieces get some much-needed downtime in favor of mixing things up. But when it comes to handbags, I am a big believer in committing to the LBB (little black bag).

Qualifying as a holy grail LBB is more difficult than one might think. A bag must be big enough to hold a considerable amount of day-to-day crap (the kind of stuff that's not technically necessary but does inevitably accumulate... and therefore, perhaps actually sort of is?) and yet small enough to transition to feeling evening-appropriate with ease. It needs to feel in line with trends without necessarily being on-trend to give it a year-round quality that means you can wear it just about every damn day.

Let me ask you: When you find a bag that ticks all these boxes is there really a reason to change it up and run the risk of leaving the house without your license or your glasses, or perhaps most importantly, your favorite lip balm? (The answer is no.) All that's left, my friends, is find your perfect LBB. Without further ado, allow me to introduce The Marc Jacobs Snapshot DTM ($325), the bag that deep-down you maybe always knew you needed. Keep scrolling to see why it's the ultimate of ultimate It bags.

Like most fashion people, I've long been a fan of boxy bags, so it's no surprise I'd fall for the Snapshot. The structured shape in Saffiano leather feels effortless for daytime and tidy enough for fancier occasions. It's simple, sleek, and petite, yet secretly roomy enough to hold all of my essentials—including my phone, wallet, numerous loose makeup products, gum, sunglasses, you name it—and keep them somewhat organized via the double-compartment design. (One zip basically opens to my beauty bag; the other is home to everything else.)

The true divider, however, between just a great black bag and an outstanding LBB is versatility. Since it's looking like 2021 is actually going to invite us back out into the world and demand different outfits, the fact that you can change up the bag's straps is key. I'm not just talking about mixing it up between carrying it as a shoulder bag and wearing it crossbody: At my last count, The Strap Shop on the Marc Jacobs website has no fewer than 25 straps on offer, ready to click on to create a look that feels uniquely yours. From (extremely comfortable, crossbody-friendly) thick webbing straps that come in solid colors and different patterns to chain straps in various metals that I truly couldn't love more. Mix, match—heck, why not wear one of each at the same time? The styling options are truly endless, and honestly, that's what we're looking for in an LBB. So go forth! Mix-and-match straps, do the math on the cost per wear, and above all, relish in never forgetting your wallet again.

Your LBB Deserves a Fun Strap (or Two)—Shop My Favorites

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As much as we love intricate, over-the-top eye makeup, there’s a lot to be said for something you can achieve in a few short minutes. Even the most accomplished makeup artists have a few quick and easy eye makeup looks at the ready for their clients, and we thought it high time we share some of the tricks of the trade with you. Best of all, you don’t need to be a makeup artist, beauty blogger or even particularly adept with an eye shadow brush to do them at home. (Trust us—they will still end up just as Instagram-worthy.) Thanks to some of our favourite influencers and celebs, there’s no shortage of inspiration to get you started on your journey to eye makeup mastery.

We’ll keep it real: There might be a couple of cat eyes involved. Don’t be scared—they’re easier than they seem and can be transformed into about a zillion different variations. Once you master the technique, you’ll be doing them constantly (promise). That said, there are plenty of other stunning ideas—from subtle shimmer to graphic pops of colour—for the cat-eye averse.

Read on for 13 of the prettiest, easiest eye makeup ideas that can be done in just five minutes or less. Whether your skill set is advanced or you’re looking for a new everyday look or sultry date-night inspiration, you’ll leave here with at least one idea. Plus, we’ve shopped out the must-have products that will help get you started.

Wearing a bold shadow gives the impression that you put effort into your look, even if you, well, didn’t.

Pink Eye Shadow

Lashes are basically camouflage for tired eyes. If you want to wake up with major length, a lash lift or lash extensions are worth the investment (or simply apply a few coats of your favourite mascara).

Lengthening Mascara

More often than not, a ring of rocker-like black liner does the trick, as Lily Aldridge shows here.

Black Eye Kohl

If you can apply eyeliner, you can re-create this simple yet statement-making look.

Green Eye Pencil

Applying this universally flattering colour all around the top and bottom lids give you a day-to-night smoky eye that may be too intense with other, darker shades.

Cream Eye Shadow

Applying two contrasting but complementary colours to the inner and outer corners of your eye couldn’t be easier, but as Halsey demonstrates, the look screams "party.”

Bright Eye Palette

A touch of gloss on your lids catches the light, bringing attention to your eyes with hardly any effort at all.

Eye Gloss

Once you’ve perfected your cat-eye look, you’re ready to graduate to new colours like sleek silver.

Silver Liquid Liner

You don’t have to be Zoë Kravitz to pull off brown shadow—the neutral flatters every skin tone. To complete the look in the easiest way possible, match your eye makeup to your lipstick for a ’90s vibe.

Go-To Browns

Soft green is gorgeous and unexpected if you’re looking to wear colour but don’t want something overly vibrant.

Sheer Green

Applying a pale, shimmery shadow to the inner corners of the eyes gives a wide-awake look in a flash.

Eye Shadow Stick

A layer of metallic shadow adds just the right amount of dressed-up glamour to just about anything—even a terry robe (right, Shay Mitchell?).

Cream Eye Shadow

Next up, if you want to make your beauty routine more sustainable, this is a good start.

As much as we love intricate, over-the-top eye makeup, there’s a lot to be said for something you can achieve in a few short minutes. Even the most accomplished makeup artists have a few quick and easy eye makeup looks at the ready for their clients, and we thought it high time we share some of the tricks of the trade with you. Best of all, you don’t need to be a makeup artist, beauty blogger, or even particularly adept with an eye shadow brush to do them at home. (Trust us—they will still end up just as Instagram-worthy.) Thanks to some of our favorite influencers and celebs, there’s no shortage of inspiration to get you started on your journey to eye makeup mastery.

We’ll keep it real: There might be a couple of cat eyes involved. Don’t be scared—they’re easier than they seem and can be transformed into about a zillion different variations. Once you master the technique, you’ll be doing them constantly (promise). That said, there are plenty of other stunning ideas—from subtle shimmer to graphic pops of color—for the cat-eye averse.

Read on for 13 of the prettiest, easiest eye makeup ideas that can be done in just five minutes or less. Whether your skill set is advanced or you’re looking for a new everyday look or sultry date-night inspiration, you’ll leave here with at least one idea. Plus, we’ve shopped out the must-have products that will help get you started.

Wash of Pink

Wearing a bold shadow gives the impression that you put effort into your look, even if you, well, didn’t.

Pink Eye Shadow

Lashes for Days

Lashes are basically camouflage for tired eyes. If you want to wake up with major length, a lash lift or lash extensions are worth the investment (or simply apply a few coats of your favorite mascara).

Lengthening Mascara

Smudgy Liner

More often than not, a ring of rocker-like black liner does the trick, as Lily Aldridge shows here.

Black Eye Kohl

If you can apply eyeliner, you can re-create this simple yet statement-making look.

Green Eye Pencil

Touch of Tawny 

Applying this universally flattering color all around the top and bottom lids give you a day-to-night smoky eye that may be too intense with other, darker shades.

Cream Eye Shadow

Technicolor Two-Tone Eyes

Applying two contrasting but complementary colors to the inner and outer corners of your eye couldn’t be easier, but as Halsey demonstrates, the look screams "party.”

Bright Eye Palette

Glossy Lids

A touch of gloss on your lids catches the light, bringing attention to your eyes with hardly any effort at all.

Eye Gloss

Classic Cat-Eye Wings

Nothing says "I tried” quite like winged eyeliner‚ even if you skip makeup on the rest of your face altogether.

Flash of Silver

Once you’ve perfected your cat-eye look, you’re ready to graduate to new colors like sleek silver.

Silver Liquid Liner

Monochrome Moment

You don’t have to be Zoë Kravitz to pull off brown shadow—the neutral flatters every skin tone. To complete the look in the easiest way possible, match your eye makeup to your lipstick for a ’90s vibe.

Go-To Browns

Spring-y Shadow

Soft green is gorgeous and unexpected if you’re looking to wear color but don’t want something overly vibrant.

Sheer Green

Strategic Shimmer

Applying a pale, shimmery shadow to the inner corners of the eyes gives a wide-awake look in a flash.

Eye Shadow Stick

Bronze Goddess

A layer of metallic shadow adds just the right amount of dressed-up glamour to just about anything—even a terry robe (right, Shay Mitchell?).

Cream Eye Shadow

Next: 10 Indispensable Tips I’ve Learned Sitting Next to Who What Wear Beauty Editors

This article was published at an earlier date and has been updated.