La Beauté Louis Vuitton is more than a makeup line. The refillable, luxurious formulas created by Dame Pat McGrath also function as objets d'art—collectable items born to be displayed on your vanity and, eventually, passed down for generations. I know I'm going to hold onto my blending brush, lip liner case, and monogrammed lipstick canisters forever, which makes the steeper price feel a tad more manageable. Future heirlooms, after all, don't come cheap.

Recently, the house announced a particularly precious addition to the artful lineup: a limited-edition collaboration between McGrath and Louis Vuitton Artistic Director Nicolas Ghesquière, which officially lands in stores today. Celebrating the 130th anniversary of the iconic monogram, the collection is inspired by two Louis Vuitton canvases: Monogram Dune and Monogram Infrarouge. "Monogram Dune is about a poetic, luminous woman—minimal, warm, and expressed through soft beige and nude tones. Monogram Infrarouge is its counterpoint—a fearless heroine, defined by intensity, bold reds, and striking contrasts," Ghesquière describes in a news release.

As you can probably guess, these extravagant compacts come with the price tag to match: Each of the eye shadow palettes cost $340 (compared to $250 for the original LV case) with the lipsticks and balms tagged at $195 (compared to $160). They're Louis Vuitton's most expensive beauty offerings to date—certainly not an everyday purchase, but one that will surely last a lifetime. Whether you're ready to snag your own collector's item or simply want to marvel at the prettiest palettes in existence, scroll ahead to see all the opulent details.

Monogram Dune

Monogram Dune is inspired by a desert landscape, featuring an eye shadow palette with warm neutrals—namely, a rose gold, bluish-gray, and pink-tinged anise, plus a pure white for ethereal inner corners. "Monogram Dune is luminous and warm," McGrath shares. "She moves through the world with a stealth assurance. Her beauty is timeless, effortless—and all the more powerful for it." The Satin Lipstick in a soft, rosewood brown reflects these warm, rich tones, while the Stellar Veil Topper Lip Balm has a transparent, holographic finish that adds radiant dimension to any lip color. You could also swipe it on alone for a subtle kiss of shimmer.

Monogram Infrarouge

"Infrarouge is the counterpart to Dune—fearless, high-contrast, unapologetic," says McGrath. "She does not ask for your attention. She commands it. There is depth, drama, and the kind of boldness that is completely mesmerizing." Housed in a jet-black case with a deep-red monogram, the eye shadow palette is richer and more cool-toned with taupe, rosy-beige, sparkling anthracite, and velvety burgundy shades. The Satin Lipstick is just as intense, featuring a vampy version of the brand's best-selling Monogram Rouge (a deep berry). A longtime fan of the aforementioned shade, I instantly fell in love with the moodier hue. I already know I'll be wearing it all autumn long, and it pairs perfectly with the LV Lip Crayon in Plum Comet (just saying).

Like Monogram Dune, the Infrarouge collection also features a Topper Lip Balm, but it lends a slightly more dramatic dose of glitter. Dubbed Galactic Veil, it deposits a vinyl-like shine that reminds me of McGrath's OG crystal lip runway creations—if you know, you know.

Shop the Limited-Edition Dame Pat McGrath x Nicolas Ghesquière Collaboration

In Hollywood, there are A-listers, and then there are legends. Julia Roberts happens to be both. Now in her late 50s, the beloved Oscar winner is still capturing our attention, whether she's taking up space on screen or on the sidewalk.

Recently, Roberts was spotted in New York City in a classic, casual look that's too cool to gloss over. In particular, I zeroed in on a very small detail: How she cuffed her jeans with a large swath of fabric instead of the dainty two-inch cuff that I usually do. Note to self: Don't be shy when it comes to cuffing jeans! She accessorized with a breezy blue-and-white collared button-down and worn-in brown leather accessories, including a belt, ballet flats, and a highly covetable vintage Louis Vuitton bucket bag. It's an ageless outfit formula that looks intentionally styled from coast to coast. Keep scrolling to see the look from head to toe, then shop similar pieces to add to your wardrobe.

As for what Roberts was listening to on her headphones while walking down the street? We can only hope it was the iconic 1990s soundtrack to Pretty Woman.

4 Chic Examples of the Exaggerated Denim Cuff Trend

Re-Create Julia Roberts's Easy Denim Look

Working in fashion, everyone has their thing, whether it's an extensive collection of vintage jeans or a penchant for shoes. At Who What Wear, for many of us, it's designer bags. For me, it started when Coach bags were everywhere in middle and high school and evolved to my very first adult designer purchase from Vivienne Westwood and eventually to receiving the classic Prada Tessuto nylon tote as a gift a few birthdays ago.

As an editor, I often analyze shopping data, which made me wonder: Which designer bags are our readers buying right now? To answer this, I reviewed a month of data from June 25 to July 25, and the one brand readers shopped the most didn't come as a surprise to me. With nine transactions in a single month, two of which were the Soft Margaux 15, The Row was definitely the front-runner. Our editors love the designs, and since our readers do as well, it makes complete sense. (Clearly we have expensive taste.)

In second place, Loewe had four designer bag sales over the past month. And Gucci, YSL, and Coach followed with three each, while Jacquemus accounted for two. Others with single orders included Zimmermann, Toteme, Tory Burch, Tod's, Strathberry, Ralph Lauren, Mulberry, Louis Vuitton, Lanvin, Khaite, Jimmy Choo, Isabel Marant, Ferragamo, Dragon Diffusion, DeMellier, Chloé, Burberry, Balenciaga, and Alémais.

Readers shopped these directly from the labels' websites or through retailers like Bloomingdale's, Net-a-Porter, Nordstrom, and Shopbop. Below, a look at the designer bags our readers bought over the past month.

Shop Reader-Favorite Designer Bags

The Row Soft Margaux 15

The Row Soft Margaux 12

The Row Park

The Row Sally

The Row Alma

The Row Leila

The Row Agnes 12

Loewe Squeeze

Loewe Anagram Basket

Loewe Dice Pocket

Loewe x Paula's Ibiza Swing

Gucci Paparazzo

Gucci Lady Lunetta

Gucci Jackie 1961

YSL Uptown Pouch

Coach Tabby 36

Coach Tabby 26

Coach Soft Empire 40

Toteme Clip Clutch

Jacquemus Le Grand Bambino

Jacquemus Le Bambola Moyen

Khaite Kye

Balenciaga Rodeo Sling Pochette

DeMellier The Stockholm

Tory Burch Lee Radziwill

Tod's Micro Top-Handle

Strathberry Barra

Polo Ralph Lauren Polo Play

Mulberry Small Boston

Louis Vuitton Speedy Bandoulière 25

Lanvin Nano Pencil Cat

Isabel Marant Bolton

Ferragamo Gancini Mini

Dragon Diffusion Castello

Chloé Small Marcie

Burberry Mini Margate

Alémais Limelight Barrel

Jimmy Choo Bon Bon

Zimmermann Goldentime

I just saw Louis Vuitton's latest innovation—Silk Tech—and knew I had to share it with you. Introduced during the F/W 2026 menswear show, as part of the collection designed by Pharrell Williams, this new fabric is cutting-edge craftsmanship at its finest.

The twill-woven hybrid of silk and reclaimed nylon (the material weaves the silk and nylon together for a super strong structure) has a silk feel and features water-repellent, anti-fraying, and crease-resistant properties. It's reimagined on iconic silhouettes like the Speedy, Keepall, men's ready-to-wear pieces, and more. Oh, what's also interesting is it can be mistaken for leather.

Keep scrolling for a closer look at bags, ready-to-wear, and accessories from Louis Vuitton's New Silk Tech range. You can check out the full collection at select stores and at louisvuitton.com.

Louis Vuitton Silk Tech

La Beauté Louis Vuitton made quite the splash when it launched in the fall of 2025. It had all the makings for a buzzy beauty launch: It's the house's first-ever makeup collection, features legendary makeup artist Pat McGrath at the helm, and showcases jaw-dropping formulas tagged at equally jaw-dropping prices ($160 for a lipstick was sure to make headlines!). The current lineup includes 55 lipsticks, 10 lip balms, and eight eye shadow palettes—and, starting today, 10 creamy lip pencils.

Introducing the LV Crayon, a buttery, richly pigmented liner inspired by McGrath's own tried-and-true techniques for the Louis Vuitton runways (and secretly worn by Emma Stone and Hoyeon Jung at the Louis Vuitton 2027 cruise show!). At $58, it's probably the most expensive lip liner I've ever worn, but it's also—hands down—the dreamiest. Scroll ahead for everything you need to know about the newest LV launch, including my honest thoughts after testing it for over a month.

About the LV Crayon Lip Pencils

At first glance, I could already tell that the LV Lip Crayon would be the chicest lip product I own. The wooden pencil is shaped exactly like the iconic LV monogram flower, which not only aesthetically looks divine but also lends a better grip for a precise, controlled application. You might be surprised that Louis Vuitton opted for a wooden pencil over a gel formula or one with a retractable, mechanical base, but wooden options tend to be way more soft and blendable, which is top notch for that coveted lip-blur effect (aka, exactly what I crave with my liner looks).

As for the pigment itself, the peptide-infused formula is super creamy and hydrating upon application, and it diffuses effortlessly with the press of a fingertip (or a swipe of the ultra-chic blending brush). This isn't a formula you need to work with at breakneck speed before it dries down and doesn't budge; it remains blendable no matter when you apply. As McGrath shares in a release, "The texture of the LV Crayon is something everyone needs to feel for themselves. It melts into the lips like a second skin—creamy, silky smooth, so unbelievably comfortable." Yet it somehow doesn't move—unless you want it to.

The Lip Crayon launches with 10 layerable shades, which I've outlined below, from soft nudes to electric pinks to a deep, timeless red.

• 190 Beige Atlas: A beige-brown
• 191 Nude Rêverie: A soft rose
• 192 Nude Quest: A warm nude with terracotta undertones
• 193 Sépia Panorama: A deep, warm brown with mahogany undertones
• 290 Rose Whisper: A cool-toned rose
• 390 Pink Aurora: A vibrant magenta-pink
• 490 Plum Comet: A rich plum
• 690 Burnt Sienna: A deep red-leaning orange
• 854 Rouge Louis: A vivid crimson
• 896 Monogram Rouge: A deep bordeaux

My Testing Experience and Honest Thoughts

After attending a masterclass led by McGrath herself and learning the best application techniques (start with a dry base free of any balms, outline with your color du jour, then add a slightly darker shade in the outer corners and a stripe on the belly of the lower lip!), I took home three shades: Nude Rêverie, Nude Quest, and Sépia Panorama. I've been using Nude Rêverie the most for my everyday lip looks (I'm a sucker for a soft rosewood hue), but when I really want to punch up the impact, all three pencils come in clutch for a blurred, soft-focus look.

I start by outlining my entire lip shape with Nude Rêverie, slightly overlining my Cupid's bow to create more of a rounded effect. I'll usually fill in my entire lip with that same rosy shade, as it matches my natural lip color quite well. Next, I outline the border again with Nude Quest to slightly deepen the shadow, then follow up with Sépia Panorama just above the Cupid's bow and on the outer corners of my lips for some extra contour. Even without any blending, the pencils create a nice, fluffy lip edge. Read: You can't tell where the liner ends and my natural lip border begins, which is the key to a pouty, blurred look. Still, I use the Blending Brush to further buff, then top it off with a swipe of my favorite LV Baume, Monogram Touch.

I personally adore these LV Crayons and have used them every single day since adding them to my collection. No exaggeration. That said, I am someone who loves a soft, hazy lip moment over crisp, bold color. You could totally use the liners for more structured, high-definition looks (just make sure to sharpen your pencil to a precise point), but if you're on the hunt for something completely waterproof, a gel or stain formula might be better suited for that purpose. Just something to note, since dropping $58 per pencil is nothing to scoff at!

However, if you're frequently gunning for a blotted, French-girl lip like me, I'd say they're 100% worth the investment. I usually require no less than six lip products to achieve that "effortless" just-kissed finish, but this pencil somehow hits the mark with a single swipe, no extra blending necessary. Someone even recently popped into my Instagram DMs to say that my "lips look so good," which is how you know you've succeeded at lip-contouring sorcery. When you think about it, $58 doesn't seem so steep compared to, say, a syringe of filler.

Shop the New LV Crayons

Louis Vuitton is synonymous with luxury travel gear. I mean, what's more iconic? Celebrating the 10th anniversary of the popular Horizon Suitcase, the house is releasing the new Horizon Aluminum Suitcase and a vanity case to go with it, designed by Marc Newson.

This is Louis Vuitton's first rivetless aluminum suitcase, and it's complete with a stamped shell for a modern and sleek look. You can catch a glimpse of savoir-faire images showcasing the craftsmanship and innovation behind the new suitcase below. Charles Melton was also spotted with the suitcase at Cannes last month.

The collection will be available to shop worldwide on June 12.

Charles Melton With His Louis Vuitton Luggage

The Savoir-Faire Images

Louis Vuitton is known for its city guides—the colorful books that guide us through top travel destinations. This spring, the house updated its editions for Bangkok, London, Los Angeles, Miami, New York, Paris, Rome, and Tokyo. Included in each is an illustrated section highlighting each city's history and profiles of inspiring individuals. In addition, you'll find the curated edit of hotels, shops, eateries, experiences, and more.

Furthermore, various tastemakers in each city will expand upon the guides, including chef Chalee Kader in Bangkok, Matthew Yokobosky in New York City, and Eva Jospin in Paris. Each guide is $43, and there are even digital editions available in the App Store for $10 per guide.

Keep scrolling to shop a few of the guides, and explore more at LouisVuitton.com.

Louis Vuitton is synonymous with luxury. The brand's heritage stretches back to 1854, when the namesake founder began producing bespoke travel trunks. Fast forward 170-odd years later, and the design house is at the forefront of the fashion and beauty industry. (Yes, beauty, too.) Louis Vuitton's signature fragrances have long adorned beauty editors' vanities. And its debut makeup collection earned it even more prestige points.

This year, the brand is celebrating the anniversary of the monogram—the iconic and instantly recognizable pattern that repeats LV initials and a floral motif. It was created in 1896 by Louis's son, Georges Vuitton. This year, it turns a whopping 130 years old. To pay homage to its history, the brand launched a limited-edition fragrance collection: The Monogrom Origine. It includes three signature scents and two $905 fragrance carrying cases. Keep scrolling to get every last detail.

The Monogrom Origine fragrance collection is a re-imagining of three of the brand's signature scents: Imagination, Attrape-Rêves, and eLVes. The scents remain the same; it's the packaging that's changed.

Each fragrance comes in a collectable, limited-edition bottle, embellished with the original archival Monogram in a distinctly fresh tone. Imagination wears the Lin shade, Attrape-Rêves wears the Rose Ruban shade, and Elves wears the Bleu Courrier variation.

You can also snag two new fragrance travel cases created specifically for this collection. They'll set you back a cool $905 a piece, but if your budget allows, you can choose between blue and pink. (As I said before, Louis Vuitton is synonymous with luxury.) Ahead, take an in-depth look at each fragrance and travel case.

The Fragrances

The Carrying Cases

Louis Vuitton is celebrating 130 years of the iconic Monogram, which includes an exclusive line of special-edition bags. In addition, the House opened a pop-up space in New York City called the Louis Vuitton Hotel (inSoho at 104 Prince Street) that celebrates the legendary silhouettes—the Speedy, the Keepall, the Noé, the Alma, and the Neverfull. The history of each silhouette is celebrated with dedicated immersive rooms that you would find in a hotel (a nod to the Monogram's travel heritage and savoir-faire).

There's the Keepall Lobby, the Neverfull Gym, the Speedy Room 1930, the Speedy P9 Safe Room, the Noé Champagne Bar, and the Alma Terrace. There's also a dedicated Care Services space where you can take your Louis Vuitton pieces to get restored, which also features personalization services (including hot-stamping and exclusive patches available solely at the pop-up).

Below you'll find a few images our team snapped from inside the pop-up, along with others from Louis Vuttion. This space—aka, a fashion person's dream—is open through April.

The Keepall Lobby

The Neverfull Gym, shot by one of our editors, Eliza.

The Noé Champagne Bar

The Alma Terrace

Shop the New Monogram Bags

If anyone were to name one of the most iconic fashion pieces ever, a Louis Vuitton Monogram bag would undoubtedly be at the top of the list. The Monogram (created in 1896 by Georges Vuitton as a tribute to his father, Louis) is one of the few emblems that speaks for itself—representing heritage, quality, and luxury.

In January 2026, Louis Vuitton kicks off its year-long Monogram celebration by celebrating the most iconic Monogram bags (a campaign image is featured above)—the Speedy, the Keepall, the Noé, the Alma, and the Neverfull. Louis Vuitton will also release the Monogram Anniversary Collection with special-edition bags that reinterprte the legendary emblem. The Monogram Origine Collection takes note of the first 1896 pattern through a brand new Mongram canvas, the VVN Collection is an ode to Louis Vuitton's premium leather goods legacy, and the Time Trunk Collection highlights trompe-l’oeil printing that reproduces the textures and metallic details of the classic trunks.

Below you'll find a glimpse at some of the sure-to-sell-out limited-edition bags coming at the start of 2026.

The trend cycle is fashion’s most reliable constant. Every 10 to 20 years, pieces once dismissed as passé are eventually reabsorbed into the conversation, suddenly stripped of the baggage that sent them out of favour in the first place. I've always maintained that in fashion, nothing is ever truly "out"—it’s merely waiting for its moment to return.

So, which former It item is back on the menu for 2026? None other than fashion’s perennial favourite: the Louis Vuitton Speedy.

Slowly creeping up around me, I first sensed the shift when I spotted a snap of Alexa Chung carrying the once “dated” tote during an autumn stroll through Central Park. Accustomed to seeing her with a buzzy Miu Miu bag on her arm, this retro choice stopped me mid-scroll. If Alexa’s backing it, I thought, something is stirring.

And then came the confirmation bias. Once the Speedy was on my radar, it seemed to appear everywhere. Scattered across the Instagram feeds of some of the chicest women I follow, the bag had quietly reclaimed its place in their daily wardrobes.

Despite debuting all the way back in the 1930s, the Speedy carries an unmistakable Y2K energy, thanks to its ubiquity during the noughties. There’s a playful, early-2000s nostalgia to it that feels perfectly attuned to our current appetite for throwback trends.

The Speedy’s structured silhouette, neat top handles and elegant monogram lend it an elevated ease, while newer iterations and updated finishes introduced in recent seasons keep it feeling fresh.

So, are we entering the season of the Speedy once again? I think, and hope, so. And if you’re with me, read on to shop the re-emerging It bag below.

Shop The Speedy:

Year after year, a new bag ultimately emerges as the It bag of the season, and I'm excited to share my prediction for this winter's It bag. Chloë Grace Moretz was spotted recently in midtown NYC wearing a dark-denim jacket and matching jeans with black boots styled with what I think will be winter's new It bag: the Louis Vuitton Express bag.

I audibly gasped at how chic her entire outfit was, but the bag is what caught my eye initially. The way it looked against her dark denim was so elegant. Now, Louis Vuitton is known for a myriad of past It bags, namely the Neverfull and Papillon Pochette bags, which feature the classic pebbled leather and LV monogrammed finish. This bag, though, is made of solid leather, and the straps and trim feature the monogram. Inspired by the brand's iconic Keepall bags but made for everyday wear, it's a crowd-pleaser in every way. Consider this an announcement: Louis Vuitton dropped the next winter It bag.

If you're on the hunt for a new bag to wear with your dark denim (and everything else) this winter, keep scrolling to re-create Moretz's outfit and shop the buzzy Louis Vuitton Express bag.

On Chloë Grace Moretz: Louis Vuitton Express PM Bag ($4200)

Get the Look

Shop More Louis Vuitton Express Bags

I'm always down to talk about bags—literally one of my favorite topics. And yes, today it's all about Louis Vuitton. 2025 isn't even over yet, but two new bags just launched to shop from the cruise 2026 collection. Say hello to the Alma Trunk and the Multipass.

A reimagined take on the Trunk family, the Alma Trunk pays tribute to Louis Vuitton's travel heritage. It features the iconic monogram with cool studs, a top handle, an adjustable strap, and a removable chain. The Multipass is a slouchier silhouette that feels modern yet timeless (also with a removable braided chain). Oh, this collection also features the It Express bag in a stunning new burgundy hue. Keep scrolling to check out a few images from the gorgeous campaign and shop these new bags.

The Luxury List is a monthly column on all things luxury, exploring cult items from heritage brands, tapping the foremost experts in the fashion space, and doing deep dives into the investment pieces that are worth it.

When it comes to investment-worthy fashion items, few pieces are as coveted as the Hermès Kelly bag, the Cartier Tank Louis watch, or the Chanel ballerina flats. They evoke a sense of history, heritage, and timelessness that makes them key buys year after year. In the world of travel, the Louis Vuitton duffel bag has the same enduring appeal. In fact, the Keepall duffel bag was originally designed in 1930, and despite its history that spans nearly a century, it stands out as one of the most iconic luggage pieces to this day.

The monogrammed Bandoulière bag, specifically, has been sitting at the top of my shopping list for many years. As I’ve been relying on carry-on bags more and more for travel, I’ve been thinking of investing in the LV duffel and decided to test-drive it alongside our shopping director, Bobby Schuessler. Ahead, we’re weighing in on the Louis Vuitton duffel bags, including the exact sizes and styles we’d recommend, as well as what we are packing in them for travel this season.

The Louis Vuitton Classic Monogram Duffel Bag

I have a running short list of investment-worthy fashion items that I plan to add to my closet one day, and the Louis Vuitton Keepall Bandoulière in the classic monogram print is sitting at the top. I've been curious to compare the sizes and, after test-driving them, found that the 50 is the perfect size—both in terms of its general size for carrying around the airport and putting into airplane overhead bins as well as what can fit inside the bag itself. This particular style also gets ever better with age, as the leather handles and straps get a deeper worn-in patina that is a marker of its wear over time and the places it has traveled.

Shop my bag pick:

Shop my packing edit:

The Louis Vuitton Eclipse Monogram Duffle Bag

"There just isn't anything more iconic (or luxurious!) than the classic Louis Vuitton Keepall. It's a forever piece that gets better with time. The 50 size is fantastic because it can actually fit underneath the seat, but because of the soft-sided design, it also fits so much. I can stuff a few days' worth of clothes in it (shoes included!) or go for carry-on essentials (laptop, extra bags, etc.). My husband and I always bring it when we travel."

Shop Bobby's bag pick:

Shop Bobby's packing edit:

The Fashionphile 2025 Ultra-Luxury Resale Report is officially live. Whether you're new to the recommerce industry or a loyal secondhand shopper, the experts at Fashionphile offer must-know insights into the luxury resale market of 2025, plus a sneak peek into 2026 trends.

The report walks you through everything from the It bags of 2025 (ahem, Alaïa, Bottega Veneta, and The Row) to top-shopped designer styles and sought-after timepieces to the status-quo shift that manifested in anti-trend purchases and hyperpersonalized accessories (hint: the bag-charm craze). Fashionphile's Ultra-Luxury Resale Report 2025 reflects on this self-expression: "Shoppers used secondhand style to signal taste, individuality, and resistance to mass trends. Status shifted from trend consumption to identity curation." As a Gen Z shopping editor who lives for a secondhand find with a story, I couldn't agree more.

Out of all the insights, the top bags of 2025 interested me the most. Below, you'll find the It bags of 2025, the top-shopped designer styles, and Fashionphile's 2026 bag-trend forecast. Don't forget to check out the full Fashionphile 2025 Ultra-Luxury Resale Report for more.

It Bags of 2025

Fashionphile has done the research, and these are the It bags of 2025. With huge followings, the Alaïa Le Teckel, Bottega Veneta Andiamo, and The Row Large N/S Park Tote take the lead. Fashion people everywhere have been following these three iconic styles all year long. Shop the It bags of 2025 below.

Alaïa Le Teckel

Bottega Veneta Andiamo

The Row Large N/S Park Tote

Top-Shopped Bags of 2025

Timeless silhouettes dominated the Top-Shopped Bags section. "Consumers doubled down on heritage icons as a safe style and financial play, proving the classics will always outlast the algorithm," says Fashionphile. After all, the classics are classics for a reason.

It came as no surprise that the Louis Vuitton Speedy and the Christian Dior Lady Dior were on the list. Scroll on to shop the top-shopped designer styles from the Fashionphile 2025 Ultra-Luxury Resale Report.

Louis Vuitton Speedy

Gucci Marmont

Saint Laurent Loulou

Christian Dior Lady Dior

Bottega Veneta Jodie

Prada Nylon Re-Edition 2005

Fendi Baguette

Celine Ava

2026 Bag-Trend Forecast

According to the Fashionphile Ultra-Luxury Resale Report 2025, the seven trending searches to watch for 2026 are neutral, satin, vintage, metallic, heart, embossed, and velvet. In the report, Fashionphile names the Bottega Veneta Padded Cassette as a "[bag] to grab." The Christian Dior Rasta Saddle Bag, Gucci Marmont, and Fendi Mirror Baguette also received honorable mentions.

Sensory Focus

Heartfelt Moment

Walk Down Memory Lane

Very Velvet

Mirror Finish

It's a well-agreed fact that fashion is cyclical. Season after season, references to previous decades are displayed through tailoring, silhouette or design motifs. Looking back is something that fashion consistently does to move itself forward, but usually this applies to the clothing. For 2025, this nostalgic mood is coming to the fore by way of iconic handbags, notably, the revival of a series of It bags.

Handbag trends are much more subtle than clothing trends. Shifts in silhouette or hardware are the most distinctive signs of change, like the rise of the east-west silhouette last year, or the return of bag charm detailing recently. It makes this nostalgic moment feel even more poignant, with a host of designers celebrating their heritage through standout bags that have decades of adoration behind them. If you've ever wondered which It bags are worth investing in, these have spent years proving that they are.

The focus, at present, seems to be on iconic '00s styles. The decade was a hotbed for emerging handbag designs, thanks to the growing importance of the accessory in collections as well as the expanding interest in celebrity style. One sighting of a bag on the right person could launch the style into all new heights, selling it out immediately and racking up a steady waitlist for months. That's not to say that this is the only reason these bags gained their popularity. What binds each of these individual styles is that they have an innate timeless appeal, attention to detail and considerate design that has drawn stylish people back in decades later.

The 7 returning It bags tend to take two forms. The first, taken on by the likes of Chloé and Balenciaga, stands true to the original designs, save for a few shifts in hardware and palette. On the other hand, designers like Fendi and Mulberry have taken the blueprints of their iconic handbags and refined them into more grown-up versions of themselves. They’ve had a minimalist lacquer applied to them that fits the current climate.

Through a series of relaunches and celebrity sightings, '00s It bags are back in a big way, but which ones are really worth adding to your wardrobe? Well, that's where I come in. Much like Carrie Bradshaw's infatuation with shoes, I have my own specialist subject, and that's handbags. Over my eight years in the industry, I have been up close and personal with some of the rarest Birkins, one-of-a-kind Chanel bags and handled new season totes before they've even hit the shelves. Taking my expertise in the area into account, below I'll take you through the most exciting revived It bags of the moment.

Keep scrolling to explore the 7 It bags making a comeback for 2025.

1. The Chloé Paddington

Twenty years after the first release on the spring/summer 2005 runways, the Chloé Paddington bag hit the runways once more for autumn/winter 2025. The pull was instant, drawing in a long waiting list that mirrored the original's extensive pre-orders, with stylish people setting their clocks against the launch time of this long-beloved bag.

The original style was created under the then Creative Director Phoebe Phil, a name that will come up again in this list of returning It bags. Whilst Chloé was and still is often associated with soft silhouettes and delicate palettes, the bag was a tougher stance, relaxed in its slouchy form, making it instantly a favourite amongst the fashion crowd.

The defining details of the bag have endured the passing time. The bold lock is the first eye-catching detail, a heavy-weight upgrade from the more demure locks that also accented bags at the time. It's a handbag motif that many lent into at the time, as you'll see, but the Paddington made it an eye-catching addition rather than a securing feature. The east-west silhouette is also exaggerated, whilst fitting neatly under the arm and forming to the body thanks to the supple leather. From the rounded handle base to the stud detailing and buckles, the look of the bag has been retained for its revival, with a sleek array of colourway options to suit.

Shop the Chloé Paddington Bag:

2. The Mulberry Soft Bayswater

One of the most iconic Mulberry bags to date is the Bayswater. First launched back in 2003, the classic appeal and spacious interior launched this bag straight onto the arms of It girls everywhere. Naturally, it never truly fell out of favour, and with a devoted following, Mulberry looked to reinvent the style for the modern day; enter the Mulberry Soft Bayswater.

Whilst many of the It bags on the list have received a serious amount of hype, the Soft Bayswater has quietly become the IYKYK bag that the original always was. Taking clear design details from its predecessor, the new Soft version maintains the striking handle motifs and flap shape, whilst gaining a more pared-back look, a more supple shape, and a serious dose of ease. The supple form of the leather is a nod to the original style, with long handles for over-the-shoulder wear and a slight east-west silhouette to update the bag for 2025 (and beyond).

Shop the Soft Bayswater Bag:

3. Balenciaga City

Originally introduced as the Motorcycle bag in 2001, Balenciaga's It accessory broke away from the more structured silhouettes of the previous decade. The ease of the bag brought a vintage, well-loved feel to the style that, alongside the lack of distinct branding, saw the bag become an insider favourite fast, as supported by a series of sightings on celebrities such as Kate Moss and Sienna Miller. The hardware detailing that eluded to the biker feel set the bag apart from polished styles as a bag that could bring an edge to luxury.

The lightweight form, the attached mirror and the longer shoulder strap ensured the bag became a practical companion for the everyday. Since it's release, the bag has become known as the City bag, even renaming itself as Le City for its easy everyday appeal. Sightings of the style continued over the years, but in 2025 a renewed interest was awoken, as even two decades later the bag still held its distinct look and eternal appeal.

Shop the Balenciaga City Bag:

4. The Miu Miu Metalassé

Rather than the return of a bag, has come the return of a handbag motif: Matelassé. First introduced on the 2006 autumn/winter runway, the pleated leather effect on the handbag quickly became an iconic feature of Miu Miu's designs, and now it's set for a return.

Be it clothing or accessories, there's a joy-filled vein that runs through all of Miu Miu's creations, and the tactile ruching of the Matelassé lends itself perfectly to the brand's aesthetic. It's a sweet edge, sometimes lent into with sugary sweet pastels or juxtaposed with more distressed effects. Either way, it's a clear iconography for the brand

For 2025, the soft ruched motif has been applied to a series of new and returning icons. The Wander and the Arcadie are gaining traction with every day, both of which feature this pleated treatment. Without any sign of logo or reference, the leather effect has become a signal of the accessory's origins, distinct to Miu Miu.

Shop the Miu Miu Metalassé bags:

5. The Fendi Spy Bag

As soon as the news arrived that Fendi was reissuing the Spy Bag, I knew I had to get my hands on it. A few months ago, I took the bag out for a day, and fell in love, once again, with the playful yet elegant appeal of the style.

First unveiled on the spring/summer 2005 runways, the Fendi Spy Bag quickly grew a cult following that launched the bag into the same stratosphere as the beloved Baguette and coveted Peekaboo. The dumpling shape is iconic of the bag, with double handles moulded from the bag's body, and a flap closure with a secret. Inside, a hidden pocket can be found, storing your most treasured possessions close to hand.

Whilst the original Spy bag came in a series of neutrals, bold shades and pattern mixing, the new version feels like an elegant older sister. The leather has been smoothed and softened, the handles less textured, taking on a twisted effect instead. The colourways, too, show the evolution of the style, ranging from classic black to rich burgundy.

Shop the Fendi Spy Bag:

6. The Louis Vutton Speedy

The Louis Vuitton Speedy bag has a long history dating all the way back to the 1930s. First presented as a travel tote, the luggage brand expanded into everyday accessories, updating the Speedy along the way. The original was made in size 30, then came the variety in sizes to offer more versatility to the wearer. With the iconic Louis Vuitton monogramming, the bag was eye-catching, a nod to its luxurious and well-crafted origins, notes that continue with the current styles.

The Speedy has maintained its prominence in the handbag world over the years, with popularity rising every so often alongside noteworthy collaborations. The early 2000s saw the first time that Louis Vuitton collaborated with Takashi Murakami, bringing rainbow monogramming to the beloved Speedy bag and once again igniting fashion's adoration with the style. It came to define the decade, spotted on a series of celebrities, in films and featuring on wish lists across the globe. Twenty years on, the second drop arrived, and the Speedy once again was thrust into the limelight.

Whilst many counted down to the release of the second Louis Vuitton X Murakami collaboration, the appeal of the bag in its original colourways also returned. Over the past few months, stylish people have been adding the Speedy to baskets, unboxing their originals and searching resale sites to add this iconic style to their outfits.

Shop the Louis Vuitton Speedy bag:

7. The Celine Luggage

In the 2010s, it was rare to go a day without spying a Celine Phantom bag. Welcoming in the new decade, creative director at the time, Phoebe Philo, brought a sophisticated, structured tote to market, and the fashion crowd took note. Much like many of the It bags on this list, it was understated, elevated and had all the hallmarks to cement its place in the best designer bags list for a lifetime. Decades on, the current creative director, Michael Rider, has decided its time to bring it back.

Now named the New Luggage, the bag is returning for 2025, bringing with it the distinct elegance and ease, but with a twist. The look of the bag with its simple double handles, boxy front and winged sides has been retained, along with the noticeable front piping. But a joyful reinvigoration is underway as Rider exaggerates the east-west shape, emboldens the wingspan further and upturns the iconographic zip into a playful smile.

From a mile off, the bag is still identifiable as a Celine bag, now with a fresh silhouette and accent detailing to show its progression to its 2025 form.

Shop the Celine Luggage bag:

Japanese actress Moeka Hoshi and Nicolas Ghesquière's Louis Vuitton are a winning combination if we've ever seen one. Back in February, the breakout star of FX's hit drama Shōgun wore a custom look from the brand—a red crêpe jersey trompe l'œil gown with a draped cape—to the Critics Choice Awards, where she picked up the award for Best Supporting Actress in a Drama Series. Later that month, at the Screen Actors Guild Awards, she shined in another custom LV look, a stunning silk-satin embroidered bustier gown, and took home the award for Outstanding Performance by an Ensemble in a Drama Series. In March, she marked her first Paris Fashion Week, attending the brand's fall 2025 show wearing a sportier combination of a zip-up track jacket and tweed-style trousers. A Hoshi x LV moment is not to be missed!

The actress returned to the City of Light earlier this week for Louis Vuitton's spring 2026 show, in which Ghesquière explored the comfort of home and the luxury of dressing for oneself. Returning to the Louvre, this time at the intimate summer apartments of Anne d'Autriche, Queen of France from 1615 to 1643, Ghesquière presented an amalgamation of indoor and outdoor dressing, taking inspiration from interiors. From the gauzy camisole robe with black piping that opened the show to cozy yet artfully embellished knitwear and beaded fringe pant-and-top sets, the collection was a master class in craftsmanship.

Before Hoshi took her front-row seat alongside the likes of Emma Stone, Zendaya, and Lisa, she invited Who What Wear to follow along as she got ready for the big show.

Talk to me about your look from the Louis Vuitton show. Who or what were you channeling?

I chose a light and airy look with a bright tone to match a daytime show with a sense of movement. I imagined the dreamy atmosphere of the Louvre Museum with the sunlight streaming in.

​​How would you describe the look in three words?

Dreamy, playful, and inner strength.

In what ways does this look speak to you and your personal style?

The dress itself is very sweet, but with black leather accents on the shoulders, bag, and boots, it mixes contrasting elements. I feel this represents both the delicate and the strong sides of my personality.

Take me behind the direction you wanted to take for your hair and makeup.

The dress had beautiful pale-blue jewels, so I matched them with light-blue eye shadow. Since the look already had edgy leather details, I wanted to balance it with an airy, soft hairstyle to keep the overall feel from becoming too strong.

Do you have any preshow rituals or traditions?

I spend extra time on moisturizing and stretching before shows.

What was playing in the background while you got ready? Is there a song or artist that is a must on your getting-ready playlist these days?

Since arriving in Paris, I've been listening to ballet music—Romeo and Juliet and Sleeping Beauty. Chappell Roan is a favorite!

What were you anticipating from Nicolas Ghesquière's next collection for LV?

I was excited to see what theme would unfold. Both the direction and the designs always go beyond my imagination, so I couldn't wait.

Louis Vuitton always has a star-studded front row. Who were you most excited to see, and why?

I was especially looking forward to seeing Chase Infiniti. We became friends at the March show in Paris, so I was very happy to meet again.

What Louis Vuitton piece(s) do you currently have your eye on?

At the special exhibition at headquarters, I was once again struck by how beautiful the trunks are.

Are there any favorite LV pieces currently in your closet?

In my own collection, I treasure a hairpin from the Takashi Murakami collaboration and a scarf from the Grace Coddington collaboration.

When you're in Paris, what are some of your must-sees and -dos while in the city?

Visiting museums, walking along the Seine, and enjoying croissants are my musts while in Paris!

Check out all of our fashion-week coverage here.

Photographer: Pierre Mouton
Stylist: Jason Rembert
Hairstylist: Josh Knight
Makeup Artist: Allan Avendaño

After months of anticipation, Louis Vuitton's inaugural makeup collection, La Beauté Louis Vuitton, launched last month. Much of the collection swiftly sold out at launch (we weren't surprised). Luckily, though, it's been restocked. For context, the French fashion house is 171 years old, and this is its first foray into cosmetics. It has previously offered fine fragrances and custom vanity cases to its clientele, but never makeup—until now. Legendary makeup artist Pat McGrath helms the collection as creative director of cosmetics, and so far, it includes 55 lipsticks, 10 lip balms, and eight eye shadow palettes.

The products are luxurious in formula, presentation, and price. Housed in refillable packaging, the products are A) more sustainable than single-use ones and B) do double duty as objets d'art or items meant to be kept and cherished.

Who What Wear beauty editors were lucky enough to test the products, and after a month of doing so, we're ready to share honest thoughts and opinions. Ahead, take a deep dive into this new luxury makeup collection, see how the products look IRL, and find out which items we think are worth the (hefty) price tag.

LV Rouge

At the heart of La Beauté Louis Vuitton is LV Rouge, the brand's first-ever lipstick collection housed in refillable cases. Available in an impressive assortment of 55 shades (in satin and matte finishes), each one comes complete with the brand's iconic monogram imprinted on the bullet. The skin-first formula features natural waxes from rose, jasmine, and mimosa flowers. The lipstick's 85% skincare base also contains hyaluronic acid and shea butter.

The LV Rouge lipsticks are infused with a signature fragrance thanks to a cross-métier collaboration between McGrath and Louis Vuitton master perfumer Jacques Cavallier Belletrud. Using ingredients from the brand's fragrance ateliers in Grasse, France, the lipsticks carry the scent of rose, jasmine, and mimosa flowers.

The Review

"I swatched the LV Rouge Matte Lipstick in shade 105, Nude Nécessaire, and couldn't stop looking at my lips. The matte finish was a healthier, more realistic version of the mattes I once knew in 2016—offering dreamy, blurred color in each weightless swipe. I never thought I'd be able to describe a matte anything as comfortable, but it's the first word that comes to mind when I think of this product.

"What I was even more impressed with was its longevity. I, perhaps stupidly for a $106 lipstick, marched straight to a coffee shop afterwards and pressed my lips to a plastic coffee lid for the next 20 minutes. Did I likely waste $2 with each sip? No, actually—because my lipstick was almost perfectly intact when the entire cup was gone. Staying power, check." — Alyssa Brascia, associate beauty editor

Shop Alyssa's Shade

"The first thing I noticed about this lipstick was its unparalleled creaminess. It glides across the lips and fills all the little crevices on the service for incredible coverage. Rather than going in with a brush, I applied the product directly to my lips and ended up really loving the result. While I think I could have gone a shade or two darker, I do appreciate how bold the shade is (and definitely took notice of how long it lasted). The packaging is also stunning, and makes me want to display it whenever I can! It's now one of the most luxurious parts of my makeup routine." — Maya Thomas, associate beauty editor

Shop Maya's Shade

LV Baume

LV Baume is a sheer and luminous lip balm, available in 10 diverse shades. Also powered by hyaluronic acid and shea butter, each lip balm can deliver up to 48 hours of moisture and is imbued with a delicate mint-raspberry scent.

The Review

"I was lucky enough to test Monogram Touch before it flew out of stock, and I can 100% see why the sheer, buildable number became an instant treasure. It provides the perfect kiss of berry with a splash of hydration that lasts all day. Yet despite the ultra-moisturizing formula brimming with butters, that buildable rosy pigment has some impressive long-wear (as opposed to the majority of tinted balms, which tend to slide right off my lips within minutes). In fact, the photo above was taken a couple of hours after I applied, and you can still clearly see the luxurious berry hue. I'm pretty much always on the hunt for the perfect burgundy-brown, and I'd say Pat McGrath absolutely nailed it. (Wouldn't expect anything less, TBH!) It helps that *the* Dame herself came up to me at a brand preview to tell me how much she loved the shade on my skin tone. The Baume might set me back $160, but a compliment from Mother is priceless." — Jamie Schneider, senior beauty editor

"I can't get over how dreamy the LV Baume lipsticks look. In my opinion, these offer the most “French girl” effect—a sheer wash of color for that romantic, bitten-lip look. While the Rouge lipsticks are surprisingly hydrating, this is the lip you'll want to go for if you prefer a shinier, more noticeably moisturizing product. The shade range is stunning, and everyone kept gravitating toward the gorgeous plum-chocolate hue Monogram Touch—absolutely phenomenal for fall." — Brascia

Shop Jamie's Shade

LV Ombres

LV Ombres is Louis Vuitton's unique take on eye shadow. Each of the eight stunning eye shadow palettes contains four shades—three "wearable, everyday shades" and "one standout hue." They range between six finishes, from ultra matte to glitter, which is right in line with McGrath's signature style. Each shade can be refilled individually, as the compact remains a "precious keepsake."

The Review

This is that kind of heavy-in-your-hand, luxe eye shadow palette that you keep for, well, ever (and for $250 a pop, I think I will). I love the refillable component; you can keep it as an objet d'art without having to repurchase it once you hit pan on your favorite shade. The shades themselves are expertly curated under the direction of Pat McGrath herself, so I knew creating a look would be a no-brainer. I used the Monogram Rouge palette, putting the two lighter, caramel tones on my inner corner and the center of my eyelid. I reserved the rich brown for my lash line and the burgundy red for smoky outer-corner definition. I feel like I nailed a soft, sophisticated fall look without too much effort.

The texture of these eye shadows is elite. The pressed powders are soft, silky, and highly pigmented, and I experienced virtually no fallout when I blended them. My only advice? Choose a palette that you think you'll use every day. The price is too high to be saving it for special occasions (at least in my opinion).

"It doesn’t shock me in the slightest that these utopian eye shadow compacts were almost entirely out of stock (save for Monogram Rouge), despite their towering price tags. Sky is the Limit, the electric blue palette, has been the apple of my eye since the first press images were released. Each shade looks creamy and intensely pigmented, a trademark of Pat McGrath's personal brand, and the color stories are a perfect marriage between the maison's sumptuous fall colorplay and Pat's thematic prowess. Without being too distinctly Mothership-esque, Pat lets her signature show while fitting Louis Vuitton's sophisticated, yet daring approach to style—making this matchup one made in heaven." — Brascia

Shop My Shade

The Final Verdict

Who What Wear editors agree that La Beauté Louis Vuitton is undeniably chic and luxurious. While the price point is nothing to scoff at, the formulas are expertly crafted (they come from the creative genius that is Pat McGrath, after all), and the packaging is high-quality and refillable. It's certainly an investment, but the French fashion house's makeup collection is something special. It looks like we have a new set of products to add to our designer makeup collections.

Staying in is the new going out. This might as well have been Creative Director Nicolas Ghesquière's motto for Louis Vuitton's S/S 26 collection presented during Paris Fashion Week. This season, he sought to subvert the indoor wardrobe and celebrate the "intimacy and the boundless freedom of the private sphere," as stated in a press release. Loungewear staples like sweatpants and robes—the hallmarks of homebodies everywhere—have never looked so polished. Louis Vuitton has long been synonymous with overt luxury, but this season, Ghesquière wants to remind us to focus inward, reasserting "the ultimate luxury of dressing for oneself and revealing one's true personality." Who could possibly argue with that?

Off the runway, the front row was as impressive as the new clothes. Celebrity attendees included Zendaya, Emma Stone, Sophie Turner, Lisa, Ana de Armas, Elaine Zhong, Jennifer Connelly, Jaden Smith, Phoebe Dynevor, and many more. Yes, they all had to leave their homes to attend the show, but after seeing the comfy, cozy collection, they just might reconsider their next party RSVP. Scroll down for everything you need to know about the show.

Setting the Scene

Venue and décor are always crucial elements that help Ghesquière execute his vision. This season, the LV S/S 26 show was held at the Musée du Louvre inside what were once the summer apartments of Anne of Austria, Queen of France. "Here, the scenographer and designer Marie-Anne Derville composed a contemporary apartment using a selection of furniture and creations from several eras," the house explained in a press release. She set the scene with art deco seats by Michel Dufet from the 1930s, sculptures by the 19th-century ceramist Pierre-Adrien Dalpayrat, and other historical pieces.

Creature Comforts

The collection offered plenty of fresh, elevated ways to wear informal pieces like nightgowns, sweatpants, pajamas, robes, and leggings. "The lineup expresses a high degree of sartorial freedom and a certain stylistic liberation," the brand explained. "It suggests inventiveness, a subversion of the principles and functions typically associated with an 'indoor' wardrobe."

Intimate Elegance

Just because the collection was inspired by at-home attire doesn't mean everything was casual. Au contraire, Louis Vuitton presented plenty of boudoir-inspired looks that were far too fancy to stay within your four walls. Wouldn't it be a shame if these pretty pieces never saw the light of day?

Indoor/Outdoor Accessories

Louis Vuitton has always excelled at designing covetable bags, so I'd be remiss to exclude the category from my review. Whether you're looking for inventive takes on classic silhouettes or entirely new designs, there's a handbag you're sure to love for spring 2026 (even if you're a homebody). As for the footwear, the show presented several of the chicest slippers I've ever seen.

Vuitton VIPs

There's no front row quite like a Louis Vuitton front row. The iconic French brand is no stranger to Hollywood, reliably bringing the industry's biggest names to its Paris Fashion Week time slot. The entire guest list was stacked—as it is every season—but this time around, Zendaya, Stone, Turner, and Lisa were my best dressed attendees.

You may recall Grace Coddington's highly covetable Catogram capsule collection with Louis Vuitton, which featured her cats, Pumpkin and Blanket, as well as Nicolas Ghesquière's dogs, Achille and Léon. Well, the legendary creative director is back for another partnership with Ghesquière. This time, the collection, titled Louis Vuitton Travels With Grace Coddington, focuses on travel, and yes, the cat motifs are front and center again.

This collection showcases illustrations of Blondie, Blanket, and Jimi on their travels to Sydney, London, the Amazon, the Great Wall of China, and space displayed on everything from the iconic Neverfull tote to other It bags to travel accessories. Ready-to-wear pieces and footwear are also featured in this collection, including Coddington's signature pajamas and stylish flats.

The collection will be available to shop in stores on September 19. Keep scrolling for a preview of the dreamy pieces included in this sure-to-sell-out capsule collection.

Today, Louis Vuitton released the first look at its upcoming, inaugural makeup collection, La Beauté Louis Vuitton. For context, this is the designer's first foray into makeup, and it's helmed by legendary makeup artist Pat McGrath, who was publicly appointed as the brand's creative director of cosmetics earlier this year. Back then, McGrath told Who What Wear to expect "exquisite" formulas "rooted in the spirit of travel and creative excellence."

This is a pivotal moment in the 171-year history of the French fashion house, which has previously offered fine fragrances and custom vanity cases to its clientele but never makeup (until now). The collection includes 55 lipsticks, 10 lip balms, and eight eye shadow palettes housed in objets d'art or luxurious packaging that's meant to be kept and cherished. La Beauté Louis Vuitton officially launches in selected Louis Vuitton stores and online on August 29. Until then, see a sneak peek of some standout items and prepare your shopping list.

LV Rouge

At the heart of La Beauté Louis Vuitton is LV Rouge, the brand's first-ever lipstick collection housed in luxe, refillable packaging. They will be available in an impressive assortment of 55 shades in satin and matte finishes—complete with the brand's iconic monogram imprinted on each bullet. The brand teases three standout shades.

• 896 Monogram Rouge: A tribute to the brand's rich history, this classic red lipstick is housed in the brand's historic brown monogram canvas.
• 203 Rose Odyssée: Inspired by the journey and "odyssey" of Louis Vuitton women, this lipstick has a warm, earthy rose color.
• 854 Rouge Louis: This rich scarlet red lipstick is "quintessential" and exudes confidence and individualism.

Expect intense pigment in both the creamy satin and velvety matte finishes, as well as a skin-first formula that features natural waxes from rose, jasmine, and mimosa flowers. The lipsticks' 85% skincare base also contains hyaluronic acid and shea butter for comfortable wear.

Interestingly enough, the LV Rouge lipsticks are infused with a signature fragrance thanks to a cross-métier collaboration between McGrath and Louis Vuitton master perfumer Jacques Cavallier Belletrud. Using ingredients from the brand's fragrance ateliers in the heart of Grasse, France, the lipsticks carry the scent of rose, jasmine, and mimosa flowers.

LV Baume

The bold lipsticks are balanced out with sheer and luminous lip balms, soon to be available in 10 shades. Also powered by hyaluronic acid and shea butter, each lip balm can deliver up to 48 hours of moisture. Once again, the brand references three standout shades.

• 051 Monogram Touch: This shade is a sheer interpretation of the aforementioned Monogram lipstick.
• 030 Tender Bliss: This is a delicate, sheer pink with a subtle sparkle.
• 020 Rose Essentiel: The brand considers this timeless rosewood shade a daily essential.

Each LV Baume is imbued with a delicate mint-raspberry scent.

LV Ombres

Last but certainly not least, LV Ombres is Louis Vuitton's unique take on eye shadow. Each of the eight palettes contains four eye shadows—three "wearable, everyday shades" and "one standout hue." We can expect six finishes, from ultra matte to glitter, which is right in line with McGrath's signature style. The brand lists three "star compacts."

• Harmonie 896 Monogram Rouge: Designed to match the lipstick of the same name, this palette contains burnished red, rich brown, and caramel colors.
• Harmonie 150 Beige Memento: Designed to echo the unique wear and patina of Louis Vuitton's leather luggage, this palette contains ivory and golden bronze shades.
• Harmonie 250 Nude Mirage: This is Louis Vuitton's answer to an everyday eye shadow palette. Expect soft and elegant neutrals.

The compacts were designed by Konstantin Grcic, a renowned German furniture designer who's known for his unique approach to combining "form and function." Translation? They're true objets d'art.

C'ést chic, non? Again, La Beauté Louis Vuitton officially launches in selected Louis Vuitton stores and online on August 29. Mark your calendar.

Say hello to the Express—Louis Vuitton's latest signature silhouette by Nicolas Ghesquière, the artistic director of women's collections. Before I get to the specifics of this new style, I thought I'd start with a fun fact from the release about the bag. Express was actually the original name of the Speedy bag from the 1930s, so it's no surprise that this versatile silhouette carries that name. Similarly to the Speedy, it has a soft and malleable construction that is also a nod to the Keepall duffle bag.

Aside from its stylish nature, it's highly functional. It has a roomy interior and is versatile, allowing you to wear it crossbody, on the shoulder, or in the crook of your arm. It comes in three sizes and in a variety of colors, including black and a two-tone ivory. Keep scrolling to see more of this It bag. It will be available in stores starting August 1, and you can pre-order it here.

If you've been holding out for a designer take on the 2005 film Sisterhood of the Traveling Pants, then you're in luck! Our favorite trio of stylish sisters has been spotted in A+ outfits as they've traveled the world promoting their new album, I Quit, and we'd bet that their carry-ons feature plenty of Louis Vuitton pieces.

Most recently, we spotted Danielle Haim in a pair of LV jeans that Este and Alana are probably eager to get their hands on. The dark-wash cuffed style not only has the perfect slouch but also features the brand's signature monogram on the interior that's visible when cuffed. And thanks to the adjustable length, these jeans are easily shareable among the sisters whose heights range from 5'7" to 6'.

Like any good millennial, the Haim women are fans of early aughts style, so it's no surprise that they've embraced the resurgence of logo mania. Twenty years later, however, it's subtler, and certainly pricier, with several top designer brands dipping their toes (or cuffs) back into the trend. Keep scrolling to shop Danielle Haim's eye-catching Louis Vuitton jeans plus a blazer and denim shorts from the same collection.

On Danielle Haim: Louis Vuitton jeans

Shop Louis Vuitton's "LV" Denim Pieces

More Designer Logo Denim We Love

Another day, another It item from Louis Vuitton. Get ready for the LV Buttersoft Sneakers, created by the house's men's creative director, Pharrell Williams. As part of the fall/winter 2025 collection, this forward silhouette that, as the brand stated in a release, "fuses the studies of streetwear and dandyism central to the practice of the men's creative director" is available for preorder now before the official launch on July 10, 2025.

As you can probably guess by the name, the sneakers are crafted from the house's signature butter-soft leather and feature an exaggerated, pillow-like design that sets them apart from the rest. They come in a range of colors (including versions with the LV monogram) and feature the LV logo on the side of the upper as well as a Williams's Phriendship silhouette on the tongue. House ambassador Callum Turner is the star of the campaign.

Keep scrolling to see more of this coveted new sneaker style that is bound to sell out.

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top fashion finds on their current wish list.

Two months ago, it wasn't a new Louis Vuitton handbag that was grabbing all the headlines—it was a pair of sneakers. Dubbed the Sneakerinas, the shoes debuted to much fanfare. "The world of sport plays on contrasts and stirs up emotions with this new creation, distinguished by its hybrid design midway between sneakers and contemporary ballet flats," Louis Vuitton explained in a press release. "This resolutely dynamic, streamlined model combines freedom of movement with unrivaled agility."

Priced at $975, LV's new sneakers are cheaper than the brand's bags, but they're a hefty investment nonetheless. The Vans Super Lowpro Shoes are a more-than-worthy alternative at $85, especially considering that they launched a month ahead of the Sneakerinas. Inspired by '80s shoes from Vans's archives, the Super Lowpro Shoes are noticeably sleeker and lighter than the SoCal brand's signature styles, such as the Old Skool and Authentic. Rest assured, however, that those shoes will never go out of style—it's simply a matter of preference. Scroll down to shop my favorite new sneaker drops of 2025 so far.

Vans Super Lowpro

On Cloudsurfer Next Z5

Louis Vuitton Sneakerina

Adidas Taekwondo Mei

Maison Margiela Sprinter

Not to be a curmudgeon, but weddings can be stressful to attend. First, there's the financial aspect, including airfare, hotels, and gifts. Then, there's the logistics of it all. Who is going to watch your kids or pets? How many days should you take off work? Finally, you have to consider that all-important question of what to wear. Wedding dress codes can be confusing. Fancy gowns can be irritating. Fellow guests can be judgmental. The weather can be unpredictable. But if you're searching for a foolproof option that's both comfortable and chic, look no further than Emma Stone's latest outfit.

Stone attended the Louis Vuitton cruise 2026 show in Avignon, France, today wearing a tiered floral maxi dress, a trend I predict will be popular among the chicest wedding guests this summer. It hits all the right notes: It's summery, comfy, elegant, and low-key enough to not take any attention away from the bride. Scroll down to see Emma Stone's Louis Vuitton dress and shop similar frocks for yourself.

On Emma Stone: Louis Vuitton dress and bag

Shop Tiered Floral Maxi Dresses