Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

If there's one thing you should know about Who What Wear editors, it's that our standards are incredibly high when it comes to beauty products—especially complexion products. So when TikTok claims that a full-coverage foundation looks like skin, we can be a bit apprehensive. Do we comb through every comment section in search of more information? Of course. Do we make sure creators aren't using the beauty filter? Absolutely. Before we're editors, we're market researchers, so we had to get our hands on the oh-so-viral Dior Forever Skin Perfect Multi-Use Foundation Stick ($52) to give our raw and unfiltered review.

A well-rounded review starts with the packaging, and it's safe to say we were thoroughly impressed by this foundation stick's sleek black tube before even opening it. From the magnetic closure to how easily it sits in your hand to how beautiful it looks on your vanity, this product is nothing short of luxurious. Luckily for us, it's more than just a pretty bottle. The first swipe felt like gliding a stick of butter onto your face, and that's a good thing. While most foundations feel too thick or too watery, this truly felt like a second layer of skin. It melted right into my skin and blended like an absolute dream. Talk about a natural, blurred finish. According to the product description, this makeup-skincare hybrid offers 24-hour wear and all-day hydration. And most importantly, it lets your skin breathe. I could ramble all day about how much I adore this product, but I'll let our beauty team take the mic to tell you why we give it 10s across the board.

"From its sleek packaging to its velvety application, this foundation stick just screams luxury. It's creamy, lightweight yet highly pigmented (it only took one swipe to cover my dark spots), and although I was initially skeptical about my shade match (7N) it ended up blending beautifully. I mean, do you see that glow?! It brings so much life to my complexion and looks smooth and natural on my skin. My favorite part? It lasted nearly all day without me needing to touch it up. If you're on the hunt for a long-lasting, full-coverage alternative to liquid foundation, this is the one to try." — Sahara Clement, branded content copy editor

"I'm going to be honest: I'm not a stick foundation girly. I like my complexion to have a dewy finish instead of the velvety, cloudlike effect that stick foundations give. But I think Dior's foundation stick just converted me. For starters, it's a luxurious application experience: It glided on my skin so smoothly and blurred away my blemishes without making my skin look powdery or dry. The formula promises all-day coverage and hydration while also being heat and humidity-resistant. Those are pretty bold claims! To see if it lived up to them, I finished off my wear test with a workout. And I can't lie—the airbrushed, satiny finish looked just as good after my workout as it did when I first applied it. I think it's the ideal base foundation for special occasions when you want a long-lasting, higher-coverage formula, and the perfect product to throw in your bag and use as a concealer for touch-ups on the go." — Emma Walsh, beauty editor

"I know I'm not alone in my hesitation about stick foundations. As someone who associates the term 'matte' with 'cakey and drying,' I wasn't jazzed about a product that promises to deliver a 'natural, blurred finish.' But let me tell you, this foundation stick is an absolute dream. The formula is creamy and buildable, the longevity is impressive, and the payoff is a perfect, velvety matte—soft yet never cakey. The fragrance is interesting, I will say. It smells more like skincare than makeup—like a moisturizer, if that makes sense. I don't mind it, personally! I think it actually smells fresh and clean, plus an incredible wear trumps a strong aroma, IMO." — Jamie Schneider, senior beauty editor

"I'm ashamed to admit that I ever doubted the beauty TikTokers who classified this as a 'must-have' or 'the best foundation stick.' It's all that and so much more. It instantly concealed my blemishes with just one dab of product while giving me the most natural glow. I didn't feel the need to add any additional complexion products or multiple layers to achieve that flawless finish. It's impossible to remain humble when your completed makeup look resembles the Paris filter. If you're ever wondering what foundation I'm wearing for the foreseeable future, it's probably this one." —Aniyah Morinia, fashion and beauty editor

"This foundation stick really took the internet by storm, and I understand why. It's creamy, full-coverage without looking cakey, and blurring to the point where I didn't even need to powder and my makeup still looked flawless for hours. That being said, there's one hitch for me—the fragrance. I know not everyone is sensitive to fragrance, but I tend to steer clear of scented skincare and complexion products, and this foundation sadly doesn't check that box for me. If you can't relate, then I'm sure you'll love it! " — Emma Hughes, social media editor

"Believe the hype! This foundation is stunning. My shade match (2 Neutral) was a tad dark for my winter complexion, but it blended seamlessly. I set it minimally with powder and it didn't budge for over six hours. Beware: The fragrance is strong, but I was pleasantly surprised that it didn't irritate my skin. If you like easy application, non-cakey coverage, and a subtle glow, I think you will love this product." — Natalie Gray Herder, editor

"I'll be the first to admit that I don't always see the hype in stick foundations. I have very few in my collection, and none of them have completely converted me from my commitment to serum foundations. However, I was beyond impressed with this one! Dior's stick foundation applied effortlessly to my skin, leaving behind a luminous, skin-blurring finish that disguised the areas of my skin with hyperpigmentation and uneven texture. I can definitely imagine incorporating this luxury product into my everyday makeup routine for everything from my no-makeup makeup days to soft-glam looks for nights out." — Maya Thomas, associate beauty editor

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

According to a 2024 study conducted by the Cosmetify Index, which analyzes the top beauty brands, Huda Beauty has the highest social media following, with 64.4 million followers across Instagram and TikTok. This is no surprise to the beauty team here at WWW—we've remained tuned into every single launch and look from the iconic brand all year long. In 2024, the Easy Bake Loose Baking & Setting Powder ($38) reigned supreme (and became my personal favorite), alongside the Lip Contour 2.0 Automatic Matte Lip Pencil ($21), but the list of best sellers doesn't stop there.

I like to think of 2024 as the year of complexion products. Just think of all the concealers, skin tints, and foundations that were released this year. And in the sea of viral foundations, Huda Beauty's Easy Blur Natural Airbrush Foundation ($37) came out on top. I won't bore you with the stats, but this beloved foundation received high praise from some of the most trusted beauty content creators. Our editors test-drove this foundation and the reviews were surprising.

Before we get into our honest thoughts, let's do a product breakdown. Easy Blur is a lightweight, medium-to-buildable coverage foundation that's non-comedogenic (meaning it won't clog your pores) and ultra-blurring. The key ingredients are 1.5% niacinamide, which smooths the look of uneven texture and tone, and silica, which blurs the look of pores to help you achieve that filter-like finish. After Huda Beauty founder, Huda Kattan, worked on over 100 (yes, 100) versions of this product, it finally launched in 29 shades and quickly took social media by storm. But I won't keep you waiting any longer—keep scrolling to see if this product lives up to the hype.

"For me, this product applied as advertised. It feels lightweight, the blurring effect is there, and it looks fairly natural on the skin. I only did one layer and it provided a true medium amount of coverage, but I'd stop there if you prefer a more skin-like look. Overall, I still prefer skin tints for daily wear, but I think this is a great fuller coverage option for my fellow less-is-more makeup wearers." — Natalie Gray Herder, editor

"I'll be honest: I have a hard time believing product descriptions when they refer to a foundation as 'lightweight.' Oftentimes, 'lightweight' is a filler word used to indicate that the product won't leave you looking cakey. But as a regular foundation wearer, that's not enough for me. Lightweight should mean that my skin looks and feels like skin, that it works well with the rest of my complexion products, and that it's comfortable for all-day wear. (I'm basically looking for the formula of a skin tint with the coverage of a foundation.) This one does all of the above. I love that this is buildable enough to cover my blemishes without leaving a heavy feeling after applying more product. The before-and-after pics don't lie. I'm impressed by how big of a transformation this foundation gave me with very little product." — Aniyah Morinia, fashion and beauty editor

"Though I always opt for tinted moisturizer as my base, I was excited to give this hyped-up Huda launch a try. It has a natural finish but leans a bit more velvety-matte, so I added a few drops of Rhode Glazing Milk and a spritz of glowy setting spray to give my complexion a radiant finish. I love that it played nice with my other skincare and makeup products. No foundation is magic, so I wasn't necessarily expecting an airbrushed, Paris-filter type of finish, but this one came pretty close to it. I definitely see myself reaching for this on special occasions when I want a truly flawless base without feeling like I'm wearing heavy foundation." — Emma Walsh, beauty editor

"I'm not a medium-to-full foundation girl, but I know there's a time and place when it's necessary to look flawlessly airbrushed—from photoshoots to ultra-glam holiday parties. Personally, I loved the coverage this foundation gave, but I did find the formula to be slightly drying, especially during the winter months. That being said, if you're looking for something full coverage and tend to have oilier skin, I bet you'd like this!" — Emma Hughes, social media editor

"As someone who wears foundation nearly every day (and who has tried a lot of them), I'm pretty particular about what makes a 'good foundation' in my book. And honestly, this one came close to checking all my boxes. It's lightweight yet buildable (check), has a natural-matte finish (check), blends super easily (check), and doesn't settle into my fine lines (whew, check). The one box it didn't check is longevity—it just didn't last well for me throughout the day. After eight hours it had oxidized and highlighted my texture in a way I didn't love. I still think this is a foundation I'd use every now and then because I love the coverage and finish, but it probably won't be my go-to." — Sahara Clement, copy editor

"Given all the hype surrounding this product, I really wanted to love it—but I sadly didn't. There are a few reasons why. I couldn't get past the smell. Granted, I'm pregnant right now so all my senses are heightened. I also didn't love the texture. It dried pretty quickly when applying it, which made it hard to blend out, and it made my skin feel extra dry. I'd be open to trying it with the primer that's recommended, but I also accept that it just might not be the right foundation for my skin—it happens!" — Caitie Bellamy, Group Executive Director, branded content and beauty

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I'm no stranger to dark, rich lip liner, but I am new to the concept of choosing a beauty product based on the color of my nipples. Leave it to the product development team at Glossier to introduce our team of well-seasoned editors to a product that brings on a different type of introspection: a lip liner with shades meant to match the color of your nipples. I'm sure I'm not the first person to have to look inside my shirt before picking a lip liner shade, and I certainly won't be the last, especially now we have a whole team of Who What Wear editors singing the praises of Glossier's Lip Line ($18).

Many people avoid lip liners for fear of having unnatural-looking lips or choosing the wrong shade, but the nipple-matching technique simplifies the process and ensures your lips get that "my lips but better" look. And when I find a lip liner as impressive as this one, there's simply no going back. Glossier has dubbed it an "enhancing pencil" in bold letters right next to its five-star rating, and it lives up to that title. It's creamy, it's long-lasting, it glides like a dream, and it doesn't dry out my lips. Gone are the days of only wearing lip liner with a full face of makeup on a special occasion. My co-workers and I took all eight natural shades for a test-drive to prove it to you.

"Where have these lip liners been all of my life?! If I could create a dream liner, Glossier's Lip Line would be it. While the shades are designed to match your nipples (Ha! You're about to become intimately acquainted with the Who What Wear team!), my lip color is deeper and rosier, and I typically look for neutral liners that are an exact match, or just a tad richer, to enhance my natural hue. I never wear just one shade of lip liner—I go darker on the center parts of my lips and lighter on the outer corners, so I used both Bit and Flush, and the combination couldn't have been more perfect. The formula is so creamy, but unlike other liners I've tried, the consistency isn't so slippery that you're left with under-fed pigment. It's a dream to apply, and I highly recommend snagging the sharpener as a $9 add-on simply because it's cute AF. I only wish there were a lip brush on the other end for easier blending, but I had no problem using my fingertips." — Erin Jahns, beauty director

Erin is wearing the shades Bit and Flush.

"The color payoff and longevity of this lip liner are exactly what I look for. It wears well once applied, but blending requires more work than my other creamier formulas. I think this is a great option for the summer months because it won't melt off in the heat, but come winter, I'm curious how my dryer lips will react." — Natalie Gray Herder, editor, branded content

Natalie is wearing the shade Buff.

"I never thought to reach for a lip liner shade that matched my nipples, but consider me sold. The moment I put on the shade Buff, I was amazed. It was slightly darker than my lips, which I prefer in a lip liner for some contrast, and glided on so smoothly. It's been pairing flawlessly with all my neutral lip shades and is the first thing I reach for in my beauty cabinet now." — Anneliese Henderson, senior editor, branded content

Anneliese is weaing the shade Buff.

"A mauve liner is my fail-safe, so I was particularly jazzed about the shade Bit. Let me tell you, the color payoff is magic—just one glide deposited so much pigment onto my lips. I thought it might even be too dark for my natural lip shade, but the formula is creamy enough to diffuse to my liking. I recently went to a brand event, during which a makeup artist paired this liner with Glossier's Ultralip High Shine Lipstick in the shade Lucite—I'm officially obsessed with this combo! After a little detective work, I discovered Sisley Paris's Phyto Lip Balm in shade 2 has the same effect. That's what I'm wearing in the photo." — Jamie Schneider, senior beauty editor

Jamie is wearing the shade Bit.

"Lip liner is a tricky business for me. Usually, the liner doesn't match my natural lip color at all, or if it does, it disappears before I finish my coffee. This one is a magical meet-in-the-middle product that looks natural and sticks around for hours at a time. The formula is smooth, creamy, and pigmented, and I'm fully obsessed." — Kaitlyn McLintock, associate beauty editor

Kaitlyn is wearing the shade Grip.

I'm loyal to very few lip products because there's always a new and improved product on the market to test. But when it comes to lip liners, I became a loyalist about 72 hours ago when I tried this popular Glossier pencil. It truly is so easy to use with a creamy yet non-slippery formula. I actually chose to blend this all over my lips and added the tiniest bit of clear gloss. My lips stayed lined throughout an entire travel day and two full meals. (I know—I'm impressed too.) The combo of brown liner and pink gloss is apparently undefeated, so I'll be trying that out next!

I'm wearing the shade Bare.

"You know when you go to apply a new lip product and the shade seamlessly blends in with your lips? That's exactly what happened to me with Glossier's new Lip Line in the shade Grip. The neutral shade range is designed to enhance your natural lip color, so it gives a subtle, flattering definition that feels perfect for everyday makeup looks. Plus, the formula is super hydrating and long-lasting." — Emma Hughes, social media editor

Emma is wearing the shade Grip.

"At the risk of exposing myself, I'll admit that I've only recently started to dabble with lip liner. I was always worried it would look fake, but this liner is anything but. It glides on so smoothly and comes in a range of natural shades. I've been loving Graze, a peachy, my-lips-but-better shade. I use it to outline and fill in my lips, and then I layer a tinted balm or gloss on top for a shiny finish." — Emma Walsh, associate editor, branded content

Emma is wearing the shade Graze.

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

Summer isn't officially here yet, but I'm already putting my foundation away for the season. While it collects dust in my medicine cabinet, skin tints, concealers, and tinted sunscreens will get all the love. Don't get me wrong—I'm not a foundation hater, but with summer heat waves, the last thing I want is to feel like my face is melting off the second I step outside. I know I'm not the only one on the WWW team who opts for foundation alternatives during the summertime, so I had to get my colleagues' honest opinions of the viral Ilia Skin Rewind Blurring Foundation and Concealer Complexion Stick ($48).

Before we get into our highly anticipated editor reviews, let's talk product features. This foundation-and-concealer hybrid comes in an easy-to-use stick that you can apply directly to the skin. It comes in a whopping 42 shades, so I'd be lying if I said I wasn't afraid to get the wrong shade for my skin tone. But the first swatch glided on so nicely that I couldn't tell if any of the product actually came off on my skin. It blended in that smoothly! The blurring effect is what sold me. Goodbye, redness, pores, and texture! Formulated with a ceramide-peptide complex, winged kelp extract, and a butterfly lavender extract, this makeup product acts more like skincare. These potent anti-aging ingredients make the skin look firmer and smoother while reducing the appearance of fine lines and wrinkles. If you want to see what six editors had to say about this new buzzy product, keep scrolling.

"I'll be honest: This product was not love at first use for me. I have dry skin, and without the proper prep routine, this product clings to every dry patch. However, prepping my skin with a facial mist changed my entire experience the second time around. I love the buildable medium coverage, I love that I can throw it in my luggage and not worry about it spilling, and I love how it wears naturally throughout the day without getting too shiny." — Natalie Gray Herder, Editor

Natalie is wearing the shade Sycamore.

"I hate being that pick-me person who's always saying, 'I never wear foundation,' but it's true. I rarely wear foundation. I don't love the way it feels on my skin! But this lightweight foundation stick is it. I put a bit directly on my skin and rubbed it in with my fingers, and it created this natural-looking blurred effect on my face. I was obsessed. I threw on a little bit of Supergoop! Glowscreen sunscreen on top, Kylie Cosmetics concealer, some blush, and I was set. I wore it the whole day, and it never felt or looked cakey!" — Anneliese Henderson, Senior Fashion Editor

Anneliese is wearing the shade Aruba.

"One thing I find oddly satisfying in a complexion product? Being able to apply it in stick form. I don't think this Ilia Complexion Stick could be easier to apply. After swiping the stick directly onto my skin, I gently buffed out the product with a brush and was left with the most impressive lightweight coverage. If you want a complexion product that looks natural for daytime but offers a flawless base for a night out, this is a keeper." — Emma Hughes, Social Media Editor

Emma is wearing the shade Willow.

"Lately, I've been reaching for products that don't require excessive blending, mixing, or setting, so I was immediately intrigued based on the user-friendly packaging. The stick even has some intentional indentations where your fingers rest so that you can hold it comfortably. It glided on with ease and was a perfect shade match, which is pretty rare! I blended with a brush and added blush and concealer with no lifting or patchiness. As someone who usually avoids matte finishes, I was a little hesitant to try this, but I didn't mind relying on the other cream and liquid products in my routine to help with the glow. I'll definitely reach for this during the summer." — Aniyah Morinia, Editor

Aniyah is wearing the shade Tineo.

"To be honest, I didn't expect to love this foundation stick. I tend to gravitate toward products with dewier finishes (usually liquid formulas), so the natural-matte payoff initially gave me some pause. I'm happy to report that I've been proven wrong! This complexion stick makes my skin look plush and cloud-like, not dry and cakey, and it blurs fine lines and discoloration like no other. I like to apply it directly on areas where I want a bit more coverage (like the middle of my forehead and sides of my nose) and use a dense complexion brush to buff it out. The result? A healthy, soft finish that doesn't look like I'm wearing anything at all." — Jamie Schneider, Senior Beauty Editor

Jamie is wearing the shade Holly.

"I love makeup in stick form. The only exception is foundation. I have to give it to Ilia for making me question myself because I thoroughly enjoyed this one. It's super lightweight but still offers impressive coverage. Just make sure your skin is properly prepped and moisturized beforehand to make application smooth." — Caitie Bellamy, Group Executive Director, Branded Content and Beauty

Caitie is wearing the shade Madrone.

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

Do you ever look at a product and have no idea how it works but feel 100% certain that you need to try it? I don't experience this often, but we're seeing some major innovations in the beauty space, and admittedly, it's hard to keep my composure. Heated lash curlers, self-setting concealers, pH-changing blushes, and tone-adapting sunscreens are just some of the products that elicited an immediate reaction from me. Most recently, the product that left my brow furrowed and my interest piqued was Milk Makeup's Cooling Water Jelly Tint ($24).

When I stumbled upon these brightly colored, compact tubes that I could easily throw into my purse, I was excited to get my hands on them. I'm a sucker for fun packaging, which Milk Makeup has mastered, but the real joy came when I saw content creators reveal the product's Jell-O-like formula, which looked good enough to eat. My intrusive thoughts told me (and so many members of the TikTok beauty community) to take a bite out of this jelly tint, but I fought the urge and swiped it across my lips and cheeks instead. This tint is different from others I've used—the instant cooling effect will be the most blissful refresh as the weather gets warmer. I couldn't stop applying it, and neither could my fellow editors. We used this long-lasting tint on our lips and cheeks, and let's just say we have opinions. Keep scrolling to see what eight editors think of this launch.

"I haven't been excited about a new beauty product in a while, and it definitely lived up to the hype. It has a cooling effect that feels great on the skin, and it blends easily, which is helpful for someone with very dry skin. However, I did prefer it more on my lips than my cheeks, which seems to be the general consensus! It comes off more pigmented on the lips, whereas on my face it's more like a pink flush, which is still very pretty. " — Yusra Siddiqui, Associate Fashion Editor

"I absolutely love this tint's texture and the subtle cooling effect it has on my skin. It has the perfect stain-like finish, so if you don't want a super-pigmented blush, you'll probably love it. The formula is super buildable, so you can make it pop as much as you like. It also doubles as one of the best lip stains I've maybe ever tried, which I definitely wasn't expecting!" — Caitie Bellamy, Group Executive Director, Branded Content and Beauty

"My feelings about this lip tint can best be described in the words of Lady Gaga: 'talented, brilliant, incredible, amazing, show-stopping, spectacular, never the same, totally unique, completely not ever been done before.' This buildable jelly tint was so exciting to use. Since it's more of a stain, this is a perfect summer product—you won't have to worry about it melting off your face. I really liked how it felt on both my cheeks and my lips. But I do have one warning: The jelly drips a bit. As soon as I opened it, the product spilled all over my white duvet. However, it does come out with a little bit of stain remover and a quick wash in the washing machine—ha!" — Anneliese Henderson, Senior Fashion Editor

"This formula makes a beautiful blush, but my favorite way to wear it is as a lip tint. The wash of color lasts all day long, and I don't have to worry about reapplying it. In the summer, this will be my go-to lip product for its no-makeup makeup effect. I would love to see Milk Makeup expand the shade range." — Natalie Gray Herder, Editor

"To be honest, I was equally intrigued and intimidated by the formula and pigment of this product. When it comes to cheek stains, my worst fear is that they'll appear blotchy on my skin and draw attention to any redness or irritation I may be dealing with that day. That being said, this formula is truly innovative, and while it does start super pigmented, it blends out quickly and easily. I'm definitely going to keep playing with this!" — Emma Hughes, Social Media Editor

"It's been a while since I've seen an innovative product in the blush space, but this jelly formula is it. A true cheek stain, it leaves a lightweight, watercolor-like tint behind. I've found it easiest to apply it straight to the skin and blend it with a dense brush or a damp makeup sponge. The result is long-lasting color that's easily buildable. I can totally see myself using this in the summer, which is when my skin gets oilier and traditional cream and powder blush formulas tend to slide off my skin." — Kaitlyn McLintock, Associate Beauty Editor

"I'm a blush girl through and through, and I've tried just about every formula out there—at least, I thought I had until this jelly tint hit the market. I can't stress enough how good this product feels when applied directly to the skin. The cooling effect feels like a morning ice roll, and it gives you a natural flush of color that lasts all day! My one qualm with this product is how quickly it dries. I found it a little hard to blend out those harsh lines because it dried so soon after application. I recommend blending with your fingers as soon as the product hits your cheeks. I'll be wearing this all summer on my no-makeup makeup days" — Aniyah Morinia, Editor

"Milk Makeup really knew what they were doing with this lip and cheek stain. With its bright, colorful packaging and bouncy jelly formula, it was destined to go viral. I tested out Spritz, a gorgeous coral shade, and I'm happy to confirm it's worth the hype. It has a lightweight, hydrating texture that gave me a sheer (but still highly pigmented) wash of color that looks like it's coming from within. I highly recommend snatching this gem up before it sells out again." — Emma Walsh, Associate Beauty Editor

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

As much as I'd like to master the art of the no-makeup makeup look, I'm either completely bare-faced or wearing a full face of makeup. Once I put on a base product, I can't resist the urge to conceal, highlight, set, and bank way too many selfies into my camera roll. If you happen to see me out in public on a good makeup day, you can 100% guarantee there are a couple of selfies in my "recents" folder. There's absolutely no shame in my game, and I found a product that took my selfies to the next level without filters, editing, or a lengthened routine. Let's just say the TikTok algorithm worked overtime by putting Danessa Myricks Beauty's Yummy Skin Blurring Balm Powder ($36) on my feed, and my fellow editors are also singing its praises.

There are so many factors that go into choosing a foundation, skin tint, or any other base products, but the key things I look for are texture, coverage, wear over time, and shade range. This balm-to-powder formula checked every single box, and I was impressed beyond belief. The blurring effects are no joke. Dark spots? Gone. Fine lines? Blurred. Discoloration? Disappeared. How is all of that possible in a weightless, medium-coverage formula? I'd like to ask (and thank) Danessa Myricks myself. This product can be used to prime, highlight, contour, set, and add coverage, but no matter how you choose to use it, just know that the results will be flawless. I know this all sounds way too good to be true, but I have the WWW beauty team's testimonies and before-and-after photos as proof for you below.

Erin Jahns, Beauty Director

Erin is wearing shade 3.

"I had no clue what to expect before trying this product. I heard plenty of rave reviews, but I almost always want full coverage with my base products, and I rarely opt for formulas that promise a matte finish. (How can a product that looks so, so creamy end up feeling and looking more like a powder?) While you won't get a lot of coverage with this product, it's about as good as it can get when it comes to a natural-looking skin tint. Before I tested this balm, I only kept one other skin tint in my arsenal, but this one is so perfect that I think it's elbowed its way into my starting lineup. It truly does blur anything and everything you might want to camouflage on your face—for me, it's dark circles and some sun-inflicted discoloration—and it blends and buffs into your skin like butter while somehow feeling completely weightless. I won't reach for it on days when I'm wearing a full face, but it does give me a hit of no-makeup makeup magic if I want something lighter while still looking completely natural. Out of curiosity, I also tried it as a primer—I applied Kosas's new BB cream on top of it—and it gave me the absolute best finish and result I think I've ever had with my base products. Truly airbrushed! Last thing: I always appreciate when a base product is noncomedogenic and won't send my sensitive, acne-prone skin into a tizzy. To make sure, I always run new products I try through this checker, and happily, this one gets the green light and contains zero pore-clogging ingredients."

Emma Hughes, Social Media Editor

Emma is wearing shade 3.

"Okay, this product completely exceeded my expectations. If you don't typically wear complexion products that offer a ton of coverage, I hear you. But this balm is perfect for those occasions when you want to be photo-ready but still feel like your skin looks like skin. This formula is so balmy and hydrating, yet it keeps me looking matte in all the right places. I can confirm I will be wearing this to dinner with my friends tomorrow night and as a bridesmaid at my cousin's wedding in May."

Kaitlyn McLintock, Associate Beauty Editor

Kaitlyn is wearing shade 2.

"I was hesitant to try this because I haven't had the best experience with foundations that have a balm texture in the past. They tend to look thick and cakey on my skin and settle into fine lines and texture. I could tell this one was different when I scooped out a pea-sized amount and put it on the back of my hand. It felt smooth and silky—almost like a silicone-based primer. When I applied it to my skin, it blended easily and dried down to a budge-proof finish. My only word of caution is to choose a shade that matches your skin tone perfectly since it provides ample coverage. The one I chose was a shade or two lighter than my skin tone, and I had to compensate with lots of bronzer."

Aniyah Morinia, Editor

Aniyah is wearing shade 9.

I am not being hyperbolic when I say my jaw was agape the entire time I was applying this balm. I initially swiped some product on with my fingers, and I was wildly impressed by the shade match. To even everything out, I used a beauty blender, and that's when I saw the blurring effects instantly set in. Although this intends to leave a matte finish, it's not a finish that feels or looks cakey (my biggest fear when putting on base products). I still had a healthy glow and a natural, smooth finish that I've truly only ever achieved with a filter. I'm currently breaking out, so I knew that I'd be able to put this product to the test and see how buildable the coverage truly is. I don't know if you can tell by the pictures above, but my dark circles did a disappearing act along with my acne scars. I couldn't be happier with this product.

Caitie Schlisserman, Group Executive Director, Branded Content and Beauty

Caitie is wearing shade 3.

"I tried to go into testing this with zero expectations because I'm almost always disappointed with viral products. But this, my friends, is definitely worth the hype. I don't know how a lightweight product like this has such blurring powers, but I'm not questioning it. It's a real-life filter for your skin. It can cover dark circles, discoloration—anything. The best part is it doesn't feel like you're wearing anything at all, which means something coming from me since I hate feeling like I'm wearing makeup."

Emma Walsh, Associate Beauty Editor

Emma is wearing the shade Universal.

"I've heard rave reviews of Danessa Myricks Beauty, so when this intriguing balm-to-powder came across my desk, I had to test it right away. I normally forgo setting powder in my daily routine as my skin is on the drier side and I like to maintain my glow as much as possible. But upon application, I realized this one is very different. I was impressed that it didn't give my skin a dry, powdery look but rather a blurred, airbrushed effect. It even helped my makeup stay in place during a sweaty dance cardio workout! This is the kind of product you want to reach for when it's hot and humid and you want your makeup to stay put. IMO, it's a new staple everyone needs to have on hand."

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

Can I humble brag for a second? Ever since I started working at Who What Wear, my co-workers have called me "the queen of blush" (their words, not mine). You can pretty much spot my blush in the darkest rooms, from the farthest distances, and on almost any occasion. It's by far the most complimented part of my makeup, garnering comments from strangers online and in real life. I can never receive too many compliments, so I'll try just about any blush out there to see what it can do for me. Even the most pigmented formulas don't intimidate me—give me all the hot pinks, bright reds, and peaches that pack a punch. Patrick Ta's Major Headlines Crème and Powder Blush Duo ($36) is known for its highly pigmented formula and gorgeous range of shades, so imagine my excitement when it won the Internet Famous poll on Instagram Stories this month.

This blush duo took social media by storm when Patrick Ta applied it on a client in what looked like a reversed method. Rather than applying the crème blush first and then setting it with the powder, Ta did the opposite and left TikTok commenters in a state of shock. Ta recommends applying the powder to the apples of your cheeks with a brush and then using a sponge to apply the crème to bring the skin back to life. "When you layer two textures together, it's going to allow your blush to last that much longer, and you're not going to have to retouch as much," Ta explained in a TikTok tutorial. Available in 11 bold shades and created for every single skin tone, this blush boasts rave reviews (4.7 stars, to be exact), and our beauty team couldn't stand by and watch without giving our input. We put this method and compact to the test below, and the reviews are nearly unanimous.

"I never thought I'd try a blush more pigmented than the Rare Beauty blush, but I stand corrected. The first time I put this blush on, I had to take it off and start over because I was giving clown. Even after reapplying with a light hand, I still had to put foundation around the edges to soften it. The color, however, is very pretty—it's such a good neutral pink. I also couldn't believe how well the powder melted into my skin—it's unlike any powder formula I've used. I'm a powder-blush hater, but this one might have converted me. Ta's method of layering the crème blush overtop was incredible. (I was skeptical at first.) Overall, this blush surprised me, and that's hard to do!" — Katie Berohn, Beauty Editor

"The color of this blush is incredible. Truly, it's one of my favorite shades of blush ever. The vibrant, paint-like pigment flattered my skin tone and made my blue eyes pop. That said, both the powder and crème formulas are highly pigmented. Because of that, they can be difficult to work with if you like a natural-looking flush (especially when you're using them together). I recommend using a lighter hand than you normally do when applying blush. Otherwise, you might have to do what I did, which was apply a thin layer of concealer over the top to tone it down. Insane color pay-off aside, the stunning shade of this blush just might make it my new go-to." — Kaitlyn McLintock, Associate Beauty Editor

"As much as I love blush, I'm not the biggest fan of powder blush. It often leaves a matte effect, but I love to glow all year round, so I always opt for cream or liquid formulas. This is why Patrick Ta's method is perfect for me. I applied the powder first followed by the crème and felt super dewy and sun-kissed. The formula is highly pigmented, which I'm used to as a dark-skinned person, so I knew exactly how much to apply. It sits on the skin beautifully and works so well as an eye shadow, too. I love that this duo can be worn separately depending on the vibe I'm feeling that day." — Aniyah Morinia, Editor

"Patrick Ta's makeup line is known for its elite formulas and swoon-worthy packaging, so I was beyond excited to try this new blush. Ta recommends applying the powder first for a bold, highly pigmented base and then applying the crème on top for a dewy, lit-from-within glow. Boy, I am in love with this blush and application method. It's genius, and I don't know if I can wear blush any other way now. I got a ton of compliments when I wore it. I officially want it in every single shade." — Emma Walsh, Associate Beauty Editor

"My biggest struggle with makeup has always been longevity. I love to wear my-skin-but-better products, but more often than not, they don't last as long as I need them to. I applied this blush at 8:30 a.m., and at 4:30 p.m., it was still intact. Layering the crème over the powder is a game changer. Also, I was worried the rich berry shade would be too deep for my fair skin, but I love the wash of color it gives." — Natalie Gray Herder, Editor

"I'm wary of trying new blushes because I'm almost always unsatisfied with the results—not because I don't like blush but because I have naturally rosy cheeks, so I struggle to find shades I like. I actually loved wearing this blush in the shade Oh She's Different—it's easily the most beautiful deep plum I've come across. But I was still hesitant to try Ta's viral application method. I could feel in my bones that applying the powder first and following it with the crème would be too much for me! While it did give me a lit-from-within glow, it was too pigmented for me. The formula is great and easy to blend, but I think, going forward, it's going to be an either-or situation." — Caitie Schlisserman, Group Executive Director, Branded Content and Beauty

"I've always felt like my deep skin tone looks best with berry, pink, and red shades of blush because they work wonders for my undertones. So when I had the opportunity to test the Major Headlines Double-Take Crème & Powder Blush Duo in Do We Know Her, I felt a little hesitant. (After all, it's such an eye-catching, pigmented peach shade!) I'm happy to report that I ended up liking the formula. I followed Ta's method of applying the powder first and then the crème, and the result was an ultra-glowy and golden finish. While I believe I'll still stick with my tried and true blush shades in the future, it will be nice to have this one on deck when I'm in the mood for a splash of color." — Maya Thomas, Assistant Beauty Editor

"Okay—I am genuinely, deeply impressed. I'll admit that I was nervous to try this blush duo because of how pigmented it is, but I think that if you find the right shade, you'll fall head over heels in love like I did. (The shade She's That Girl is so pretty.) I followed Ta's technique (again, I was slightly nervous but decided to trust the process) and then went over everything with a clean, damp beauty blender to diffuse the blush. The result looked pigmented yet soft. I really do feel like "that girl" when I wear this. It took my makeup to the next level!" — Emma Hughes, Social Media Editor

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

If I ever leave the house without at least three lip products in my purse, my entire day is thrown off. It sounds excessive, but three is the bare minimum while the threat of chapped lips is running rampant this season. I need the liner, the tint, and the gloss ready to go at all times, and I've carefully chosen each based on my makeup look of the day. But if you did a scan of the bottom of my purse right now, you'd shockingly only find one lip product there, and that's the E.l.f. Cosmetics Glow Reviver Lip Oil ($8).

Okay, I lied. There are definitely three products in my purse right now because I picked up two more shades of this lip oil at Ulta this weekend. When I see a viral product with a single-digit price point, I have no choice but to cave and purchase multiple shades. (Don't blame me—blame girl math.) My co-workers never judge and are always down to join in on the fun, so they tried and reviewed this $8 gem for you below. I hate to spoil the ending, but we've all come to the conclusion that this ultra-glossy lip oil is hydrating, non-sticky, and pretty damn flattering on every skin tone. While the tint applies sheer, it adds a nice natural flush of color with a glistening finish. Some of the key ingredients are squalane, apricot oil, and jojoba oil, which add nourishment and remove the need for any base products before use. And don't get me started on the plush doe-foot applicator that feels extra luxe and pillowy soft on the lips. I could go on and on about why I'm vowing to keep this in my daily rotation, but I'll let my fellow editors do the talking.

"Ever since I first tried this lip oil, I find myself reaching for it again and again. For me, that's a true testament to how wearable a product is, which is especially important when it comes to lip products. What I love most about the formula is that it's not sticky in the least. No matter how many times you reapply, it wears so beautifully without feeling like you need to wipe it off and start fresh. I've definitely been partial to more luxurious lip oils in the past, but this drugstore option is seriously on par with the best of the best." — Emma Hughes, social media editor

Emma H. is wearing the shade, Red Delicious.

"When a new lip product hits the market at an affordable price, you better believe I'm the first in line to test it out. I can be a tough critic, but in order for me to fall in love with a lip product, I need it to meet my high standards. It must glide on comfortably, mix well with other lip products, and make my lips soft and glossy. This lip oil truly goes above and beyond. Unlike a lot of lip oils out there, this feels hydrating without being slippery or sticky. I tested the shade Coral Fixation, but I think the deeper shades are even better suited for my darker skin tone. I paired this with my everyday brown lip liner and achieved the perfect nude lip that I can't get enough of right now." — Aniyah Morinia, editor

Aniyah is wearing the shade, Coral Fixation.

"I'm notoriously picky about lip products, but this lip oil is everything. The doe-foot applicator distributes the product evenly and provides major shine without the stickiness. I've reached for it no fewer than 10 times a day since receiving it and don't see myself changing that anytime soon. The shade Rose Quartz is subtle and doesn't have much color payoff, but I'm here for the shine regardless." — Caitie Schlisserman, group executive director, branded content and beauty

Caitie is wearing the shade, Pink Quartz.

"I thought I'd already found a dupe for my all-time favorite lip oil (the Dior Addict Lip Glow Oil), but after trying this, I realized it didn't even come close. This E.l.f. Cosmetics product is a fraction of the Dior price, yet the consistency is very similar. It's cushiony without being heavy, and it's glossy without being sticky. It also enhances my natural lip color so I don't need to layer a lipstick or tint underneath. By the way, 'enhances' is the keyword. It doesn't deposit much pigment, but I actually prefer it that way because it looks more natural. My favorite attribute has to be the chunky doe-foot applicator. It feels so luxe and deposits the lip oil easily and evenly. This one gets a big yes from me." — Kaitlyn McLintock, associate beauty editor

Kaitlyn is wearing the shade, Coral Fixation.

"To be completely honest, I didn't know what to expect from this product. I haven't had the chance to experience many lip products from E.l.f. Cosmetics, but I do know my way around a lip oil. (My number one is Dior Addict's Lip Glow Oil.) I absolutely loved the E.l.f. Glow Reviver Lip Oil in Rose Envy. It delivered a gorgeous wash of color, went on extremely smoothly, and didn't leave my lips feeling sticky or dry. The doe-foot applicator was my favorite part—it felt luxurious and applied the product evenly. I'll be adding this to my everyday makeup routine." — Maya Thomas, assistant beauty editor

Maya is wearing the shade, Rose Envy.

"I'm a bit of a Goldilocks when it comes to lip oils. The formula has to be just right—it can't be too greasy or too sticky, and obviously, the packaging has to be on point. To be honest, I thought I'd be forever devoted to my favorite $40 lip oil, but yeah, this $8 one changed my mind. For starters, the packaging is nearly identical to the more luxurious lip oils I've tried—from the sleek tube to the plush doe-foot applicator. The Rose Envy color is so pretty and has the perfect glossy finish. This is one of those products that you'll want in every color so you're never without it." — Emma Walsh, associate beauty editor

Emma W. is wearing the shade, Rose Envy.

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

It's rare that all nine of our WWW beauty editors are on the same page with one particular type of makeup, but we can all agree that foundation is just not our thing. At least not for every day. We live for the skin tints, full-coverage concealers, and CC creams, but foundations don't typically fit into our everyday beauty routines. This doesn't stop us from trying all of the latest and greatest foundations on the market. (Bonus points if it goes viral.) Despite not being the biggest fans, we know exactly what to look for in a good foundation. Does it crease after a few hours? Is it buildable? Does it pair well with our go-to concealer? Does it suddenly look like there's a filter on our selfies? The questions are endless and our standards are high, so we tested Glossier's Stretch Fluid Foundation ($34), which is the brand's first-ever foundation.

I've been a fan of Glossier since my first time visiting the NYC flagship store in 2018. I opened a pink bubble wrap cosmetic case filled with Boy Brow and Cloud Paint and considered those my go-to products for years. Fast-forward five years and now it's expanded to foundation with buildable coverage and Gen Z's favorite fragrance. Like all of Glossier's other best-selling products, the Stretch Fluid Foundation leaves you with a natural finish and offers light to medium coverage. Think your skin but better. It comes in 32 shades and has a gel-cream formula that glides on the skin with ease and melts right in. Unlike most foundations out there, this one is 89% skincare-based, and you can see that so clearly in the healthy glow you get upon application. Eight of my fellow editors tested this viral product, and let's just say we all had quite a bit of tea to spill. If you want to hear our honest first impressions, just keep scrolling.

"I’ve said it once, and I’ll say it again—I am *not* a foundation girlie. However, there are times when I want slightly fuller coverage and complete redness control that my daily tinted moisturizer doesn’t offer. This Glossier foundation is so lightweight and truly does have a skin-like finish once applied. I honestly didn’t even feel the need to apply powder afterward since it melted so beautifully into my skin. I went to take a selfie to showcase the final result and thought a retouch filter was on. I looked airbrushed in the best way!" — Emma Hughes, social media editor

"I’ve yet to try Glossier’s Stretch Concealer, so I wasn’t entirely sure what to expect from its medium-coverage foundation counterpart. For the past couple of years, I’ve noticed my skin responds best to formulas that provide hours of hydration for my ultra-dry skin and address my pesky hyperpigmentation. Upon application, I really loved how the product felt on my skin. The color match was on point and blended well with my chosen concealer. While I love the radiant and skin-like finished look of the foundation, I did notice some slight settling into fine lines (particularly around the nose and mouth). Overall, I think it’s a great place to start for anyone looking for a ‘your skin but better’ foundation." — Maya Thomas, assistant beauty editor

"As a freckle face, I’ve always hated foundation. I also have loved Glossier’s Stretch concealer for years—I’ve been using it since I was in my early 20s. It’s perfect for me because it sinks into my skin and has a dewy finish, so it never even looks like I’m wearing concealer. Needless to say, I had high hopes for the Stretch foundation. As a staunch anti-foundation girl, I’m impressed. It does require a bit more blending in than I expected, especially for a more breathable formula, but once it’s blended in, it’s virtually undetectable and covers redness and imperfections without turning my face into a freckle-free mask. I think it does such a good job of evening out my skin and keeping it glowy. Also, I had the added benefit of getting shade-matched by Hailey Bieber’s makeup artist Katie Jane Hughes—so I may have had an unfair advantage from the jump." — Katie Berohn, beauty editor

"Foundation is incredibly tricky because there are so many random factors that can totally derail your end result. (Skin prep or lack thereof, using a silicone-based primer with a water- or oil-based foundation… The list goes on.) So whenever I’m trying out a new formula, I do my best to pair it with other skincare and complexion products from the same brand. This way, there’s a better guarantee that everything will blend and melt together cohesively. (For instance, I prepped my skin with Glossier’s After Baume and also used the Stretch Concealer and Cloud Paint Blush.) All in all, I would say I liked but didn’t LOVE this foundation. I found it more difficult to blend and work into my skin than some of my other favorites. Although, I had better luck once I ditched the brush and just used my fingers. That said, once it is blended, the gel-based formula really does become one with your skin, and it looks pretty undetectable while still feeling lightweight and comfortable. I will also say that I didn’t notice any creasing in my smile lines and in the under-eye area, which is more than I can say for most complexion products I test!" — Erin Jahns, beauty director

While I'm not vehemently against foundation, I've ignored expert advice from my favorite makeup artists and gotten into the habit of using concealer as my base. (I'm sorry, but it works.) When I heard Glossier finally launched a foundation, I was keen to try it because I know that the brand's products specialize in enhancing your natural beauty as opposed to covering or transforming it. This foundation was super lightweight and buildable. I even intentionally started out with two pumps despite seeing the recommendation for one pump because I really wanted it to cover up my hyperpigmentation and an unevenness on my cheeks. In this regard, it did exactly what I needed it to. I loved how it looked immediately after application, but I felt that it lost its blurring effect over time. It won't sit in the back of my beauty drawer, though. I'll be pulling this one out on my no-makeup makeup days when I want to look alive but don't have the time for a full beat. — Aniyah Morinia, editor

"First, I’ll start with what I really liked about this foundation. It’s really breathable and lightweight so you don’t even feel like you’re wearing anything at all. Second, it isn’t heavy or comedogenic and is silicone-free, making it safe for my sensitive, acne-prone skin. I actually thought it left a really nice, almost-dewy finish on the skin. What I didn’t like, however, was that it didn’t blend as easily as I would have liked, and it required some building if you’re looking for something a bit more full coverage. Overall, though, I really like this foundation and will definitely bust it out on days I want something a bit more breathable for my skin. It really does just feel like a second skin and melts right in. If you’re also like me and have texture or acne scars, I think it does a good job of blurring those out which is a huge plus for me." — Shawna Hudson, associate beauty editor

"The Stretch concealer is iconic, so I was overcome with joy when I got my hands on the foundation version. Given Glossier’s skin-first philosophy, it obviously has tons of skin-loving ingredients like squalane, glycerin, and peptides. It gave me natural-looking coverage that blended so seamlessly into my skin. I have some redness and dry patches at the moment, and it made them virtually disappear. This is easily one of the best foundations you’ll find that offers a moisturizing formula, medium coverage, and still has that 'my skin but better' finish." — Emma Walsh, associate beauty editor

"Everyone who knows me knows that I’m not a foundation person. I’m extremely picky when it comes to my face products, so I was going into this trial with zero expectations. I really love how lightweight the formula is and how it essentially melts into skin. I was impressed by the results immediately after application, but by the end of the day, I had a lot of product buildup, and my skin felt very dry. Maybe I didn’t prep my skin enough or maybe it just doesn’t work well for me. Either way, I’m down to give it another try because there are so many other positive reviews I have FOMO." — Caitie Schlisserman, beauty director, branded content

"I’ve been a fan of Glossier’s Stretch Concealer for years, so I was fully prepared to love the brand’s foundation… and I do. It offers medium yet buildable coverage that’s flexible. Translation: It doesn’t settle into the fine lines around my eyes and nose. The shade I wore was definitely a little light for my skin tone, but all in all, I love the radiant and smooth effect of this foundation." — Kaitlyn McLintock, associate beauty editor

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

Putting on makeup has always been therapeutic for me. I get to stand in front of the mirror and blast my favorite songs while deciding which vibe I want to channel for the day. Are we going with a full beat? Are we taking risks and putting on eye shadow? Or is the no-makeup makeup look saving the day after a late start? No matter which look I go for, concealer is always on the agenda. I hold it accountable for making me look awake and refreshed on any given day. (Goodbye, dark circles.) With so much responsibility on its shoulders, my concealer needs to live up to its promises. So when the internet can't shut up about a new concealer on the market, time magically becomes available in my schedule to watch reviews and learn about the product. This month's product of interest was Makeup by Mario's SurrealSkin Awakening Concealer ($29), which my co-workers and I gladly tested and reviewed for you below.

Do you ever try one product from a brand and immediately realize that you'll 100% be coming back for more? Well, this happens to me quite often. I tried the Makeup by Mario SurrealSkin Liquid Foundation ($42) back in February and was certain that I'd become a fan of all the brand's products. Just look at me now, eight months later, testing and loving the SurrealSkin concealer. Its biggest appeal is its self-setting formula, which eliminates the need for powder, but I'm more drawn to the fact that it's crease-proof. Creasing is my number-one enemy, so I'm quick to charge my credit card when I find concealers that actively combat it. The caffeine-infused ingredients in this concealer are the cherry on top, encouraging de-puffing, tightening, and smoothing. Doing all of the above while also lasting all day sounds like a tough feat, so six beauty editors and I test-drove this new concealer to see if it lives up to the challenge. Keep scrolling to see our before-and-after photos, application tips, and honest opinions.

"I was skeptical about a 'self-setting' concealer—whenever I don't set my concealers, they usually crease like crazy and make my eye makeup slide around. This really does feel self-setting, though, and once it dries, it doesn't budge. I love the radiant coverage it gives, and a little goes a long way. My tip is to work fast. Once it dries, it won't move, so you'll want to blend this down the second it hits your skin—work in sections!" — Katie Berohn, beauty editor

"Not only do I have hollow under-eyes, but I have dark circles, too, so I always gravitate toward concealers that are medium to full coverage. All in all, I just want to look alive! Before testing this concealer, I watched a bunch of reviews and heard that it dries pretty quickly. I took this into account during application and blended it out with a brush before going in with a beauty blender to blur any harsh lines. Although it does dry fast, blending wasn't difficult. For the first time ever, I didn't experience any creasing after not setting my under-eyes, which I consider a major win. I've been using this product pretty regularly ever since testing it." — Aniyah Morinia, editor

"I am not a full-coverage girlie, but I love a bright under-eye as much as the next person, and I especially love the idea of foregoing powder whenever possible. Mario instructed that this concealer should be used sparingly, so I applied one tiny dab of the concealer to my under-eye area and blended it out with a damp beauty blender. Even with such little product, my under-eyes were immediately brightened and evened out, and they didn't look cakey or crepey whatsoever. I think 'less is more' is the trick with this product." — Emma Hughes, social media editor

"It seems like no matter how much sleep I get, I still struggle with under-eye circles, so an illuminating concealer like this one sounds like a dream to me. I noticed it really brightened up my eyes and has a solid amount of coverage without looking cakey. I did find the formula a bit dry for my skin, so I think it would best suit someone with oily skin. It would also work layered over a hydrating concealer for an extra-brightening effect." — Emma Walsh, associate beauty editor

"I've always gravitated toward natural-looking, light-coverage products, but this full-coverage concealer has proved itself a new staple in my makeup routine. I dabbed a small amount of product below and at the outer corners of my eyes to camouflage my hyperpigmentation and blended it out lightly with a damp beauty blender. Throughout the day, I did notice some slight caking, but overall, the concealer did an amazing job of brightening the under-eye area." — Maya Thomas, assistant beauty editor

"I usually shy away from full-coverage products, but this provided the perfect amount of coverage for me. I only used a tiny amount under my eyes and used my ring finger to blend it in. I was fully expecting it to crease by the end of the day, but to my surprise, it didn't. It really just brightened up my entire under-eye area without looking cakey." — Caitie Schlisserman, group executive director, branded content and beauty

"I was surprised by how quickly this concealer dried down. I applied it straight from the doe-foot applicator and instantly realized I'd have to work fast to blend it out before it set. (My advice is to work in small sections rather than applying it all over your face in one go like I did.) Once I got the hang of it, I loved the result. It covered my redness and hyperpigmentation without looking thick or cakey. It also didn't crease, which is impressive seeing as I wore it for six hours without touching it up once. The shade I chose was a little light for me, but I was able to make it work with a liquid blush and a little bronzer." — Kaitlyn McLintock, associate beauty editor

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I can count the number of times I've worn eye shadow in 2023 on one hand. I typically reserve that part of my beauty drawer for the rare occasions when I want to show up in full glam (e.g. concerts, birthday parties, and work events). There's just something so intimidating about blending multiple colors with a brush. While my eye shadow palettes are collecting dust in the back of my drawer, I'm still achieving that eye shadow look with blush. I'm a huge proponent of dragging my leftover blush onto my lids after blending the product into my cheeks. It's been my low-effort cheat code for the past year, but in an effort to avoid creasing and oily lids, I'm listening to the masses and giving the widely loved Dior Backstage Eyeshadow Palette ($52) a try. Luckily, I'm not alone on this journey. My co-workers have seen the stunning looks created with this palette in real life and online, so they're giving their eye shadow sticks a break and going back to the OG formula.

Like the 229,000 people who gave this palette a heart on the Sephora site, our editors believe it's worthy of all the praise. In this luxe compact, you'll find one primer and eight neutral shades in both matte and shimmer finishes. The inclusion of a primer in the palette immediately raised our brows—and this product's overall rating. (We seriously love an all-in-one palette.) Dior's sleek and lavish packaging never fails to have us swooning, but it's even better when the product is just as good as the packaging. Buttery, easy to blend, and buildable are just some of the key ways to describe it. But wait—there's more. Our editors tried this palette for themselves, and their honest reviews are below, including the products you need to re-create their looks. Keep scrolling for all of the juicy details.

"I feel like lately, I haven't been opting for eye shadow palettes when I want to do my eye shadow—I usually go for cream sticks or just use one color. This palette is a good reminder that eye shadow palettes are still very worth my attention. The colors are so pigmented and buttery, and I felt like they really made my green eyes stand out. My only qualm is that I wish there was a better balance of cool to warm tones in the palette because I have cooler undertones!" — Katie Berohn, beauty editor

"I'm not usually one for wearing eye shadow on a daily basis, but when I do, It's in the hope that I can bring a little light to my eyes with a natural-looking flush of color. I started with 'ochre' across the entire lid and then added 'red copper' in the middle for some shimmer. I finished off my look by adding 'pearly' to the inner corners of my eyes. While I think the shades may appear incredibly pigmented on some skin tones, it wasn't as bold or noticeable on mine. However, I believe that if I took a few extra minutes to build up the color, it would have stood out more. All in all, I love this palette for a super-sweet, wearable look." — Maya Thomas, assistant beauty editor

"When I tell you that this eye shadow palette has completely changed the way I do my makeup, I'm not exaggerating. I used to be (and still slightly am) afraid of eye shadow, but this palette is so undeniably natural-looking and wearable that I lose all fear while using it. Each shade perfectly accentuates the natural shadows and highlights of my lids and can easily be built upon and played up for nighttime. I have absolutely no notes—it's a must-have!" — Emma Hughes, associate social media editor

"I don't wear eye shadow all that often, but when I do, it's usually in stick form, and I always opt for warm shades because they make my hazel eyes pop. This is a more traditional palette than what I'm used to, but the outcome was equally as satisfying. To no one's surprise, I went for the shade 'red copper' in a shimmer finish and added a dab of 'pearly' to the inner corners of my eyes. The shades are super pigmented and buttery, and my final look is a little messy and undone, just how I like it." — Caitie Schlisserman, senior beauty director, branded content

"This palette is a thing of beauty. The mix of matte neutrals and shimmery metallics kind of had me drooling. I don't usually opt for sparkly eye shadow, but this definitely made me fall in love. I used the beige as a base on my lid and the matte taupe and brown to deepen the crease. The star of the show was the glimmering gold shade that I applied all over my lid. (Pro tip: Gold makes blue eyes pop.) I finished by highlighting my brow bone and inner corners with the pearlescent white. Each of the shades had gorgeous color payoff, and they stayed all day despite the 85° heat and the fact that I didn't wear eye shadow primer. It's safe to say this is my new go-to." — Emma Walsh, associate beauty editor

"I honestly can't remember the last time I used an eye shadow palette. Usually, I use high-pigment shadow sticks or cream formulas. Even though I felt out of practice, I forged ahead with this all-powder palette, and I was pleasantly surprised by the outcome. Each one of the silky powders blended easily for a subtle, smoky look. My eyes were defined, and I didn't have to deal with touch-ups all day. I do wish there were more cool-toned shades, though. My cool-toned complexion could have used them!" — Kaitlyn McLintock, associate beauty editor

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I've spent the past year perfecting my makeup routine for every season, and I've come to realize that no matter how much my routine shifts to accommodate the weather, primer is never one of my steps. I definitely don't identify as "anti primer," but I'll often skip it because my makeup tends to stay in place throughout the day without it. But this has literally been the hottest summer ever (the numbers don't lie), and my makeup has definitely been taking a hit. I've become all too familiar with smudged concealer, running mascara, and a sweaty upper lip, so I think it's finally time to add primer to the mix. And if we're talking primer, it feels like a crime to ignore the internet craze over Milk Makeup's Hydro Grip Hydrating Makeup Primer ($38).

This is not one of those beauty products that seems to exist solely on social media. Tons of my friends, fellow editors, and favorite influencers swear by it, and for good reason. First of all, it's silicone-free and has the perfect dewy effect. It's also made with hyaluronic acid for extra hydration and blue agave extract, which has gripping power to help makeup last up to 12 hours. Two words: Say less. My biggest summer dilemma has been my makeup sweating off as soon as I step outside or getting cakey as the day goes on. So if it only takes a couple pumps of this gel formula to get flawless, long-lasting makeup, sign me up. My fellow editors (some primer newbies and some longtime fans) put this product to the test, and their honest reviews and before-and-after photos are waiting for you below.

"After years of trial and error, I've realized that the only primers I use and love have two important things in common: They're specifically formulated to be hydrating (instead of blurring, pore-minimizing, mattifying, etc.), and they're oil- and silicone-free. This primer from Milk Makeup checks all of the above, so it's no surprise that I love it so much. It has a luxurious, gel-like consistency that feels really nice on the skin (almost like a yummy serum), but it quickly sinks in and sets so it doesn't feel heavy on your face. My makeup always applies like butter on top of it, and it looks better for longer when I prep with this primer beforehand, which is really saying something considering it's usually about 85° in my L.A. apartment this time of year!" — Erin Jahns, beauty director

"I literally use this primer anytime I do my makeup. The texture is a bit tacky and sticky, so it takes some getting used to, but my foundation always looks 10 times better when I use it. It's also the only formula that doesn't irritate my face, clog my pores, or dry my skin out. I was truly amazed since my skin is so sensitive. It will always be a staple in my routine, and I can't recommend it enough for anyone else with a similar skin type." — Shawna Hudson, associate beauty editor

"It's been a hot and humid summer here in NYC, and some days, my makeup has literally melted off my face. Thankfully, this primer has swooped in to save the day. When I first applied it, I instantly fell in love with the gel texture, and it gives me the glowy, dewy finish that I'm all about. The ingredient list is impressive, too—not only is it clean and silicone-free, but it has ingredients you'll find in skincare including hyaluronic acid, niacinamide, and aloe. The standout ingredient is blue agave extract, which makes for a super-smooth makeup application and prevents that not-so-cute makeup melting. If you want your makeup to apply like a dream and last all day (even in 90-degree heat), I would check this out." — Emma Walsh, associate beauty editor

"Many of my primers have been collecting dust in the back of my beauty drawer. But in this scorching heat, primer is an absolute must, and this one is so different from every other primer I own. The gel formula has a tacky finish that feels and looks a bit like glue immediately after application, but once it settles in, you can definitely see the difference in hydration. I saw a little bit of white residue when I blended it into my skin, but it didn't impact my makeup at all. I was able to go from a daytime event to a nighttime event without having to worry about my makeup suffering in between." — Aniyah Morinia, editor

"I almost never use primer because I've never found one that I like. They tend to feel thick and sticky on my skin, and honestly, I've never noticed that much of a difference in the wear or look of my makeup. That said, this is a primer I can get behind. It feels a little tacky on the skin, but once it dries down, it doesn't feel like it's there at all. Plus, it made my skin look a little plumper and smoother than it did before. Finally, it kept my foundation from smearing and smudging even after I went swimming (yes, swimming). Did this just make me a primer convert? BRB—I'm reeling." — Kaitlyn McLintock, associate beauty editor

"I've never been that into primer, but there are many things I like about this one. It's thick, it has incredible gripping power, it's cool to the touch, and it's made with good-for-skin ingredients such as hyaluronic acid and niacinamide. While it did give my skin a nice dewy glow and kept my makeup in place, I didn't love that it started to pill. At least I was able to get rid of all the flakes and enjoy my long-lasting makeup." — Caitie Schlisserman, beauty director, branded content

"When I'm shopping for a primer worth investing in, one of the biggest deciding factors is its appearance on my deep skin tone. While a primer may ensure my makeup lasts all day, many tend to leave my skin looking gray underneath the rest of my products. But this primer was able to achieve the impossible: It left my skin with a dewy, healthy-looking glow thanks to its incredibly hydrating cocktail of ingredients, it has a serum-like consistency for smooth application, and it gave me the assurance that my makeup wouldn't budge." — Maya Thomas, assistant beauty editor

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

Up until about 48 hours ago, I was under the impression that all lip products had at least one con. I mean, you and I both know that not all makeup is created equal. Some lip balms leave a white residue in the corners of your mouth while others err on the sticky side or have messy applicators. There are only a select few lip products in my collection that I consider flawless. So when I go on TikTok (far too often) and see a slew of videos raving about a lip gloss, balm, or oil, I can't help but wonder if the product is truly as perfect as everyone says it is. But when TikTok talks, we test. This time around, my co-workers and I are taking the Hourglass Phantom Volumizing Glossy Balm ($36) from our For You Pages straight to our vanities for the ultimate test.

Thousands of video reviews, heart-eye emojis, and "OMG, I need" comments later, we've officially fallen victim to the hype (and without regret). We came for the packaging, but we stayed for the product. Inside this luxe, shiny gold tube, you'll find a compact balm formula that resembles a creamy lipstick and melts into a gloss-like finish when applied to your lips. No joke, my lips got juicier with each stroke. It's nourishing and non-sticky, and it instantly plumps your lips and adds the perfect flush of color. This balm is infused with Hourglass's Conditioning Complex that makes your lips instantly look softer and smoother while keeping them hydrated all day. Four new shades just dropped, but I haven't shut up about this product in days, so I'm going to let our editors do the rest of the talking. It received 10 out of 10 across the board, so prepare to enter your payment details for this fan favorite in a few.

Emma Walsh, Associate Beauty Editor

"I'm so indecisive when it comes to lippies. I adore the high-shine finish of a gloss, but I also love the convenience and simplicity of a balm. This hybrid formula piqued my interest, and it did not disappoint. It feels incredibly luxe—it comes in gold packaging, applies so silky smooth, and also has this minty tingle that I can't get enough of. My favorite shade was Impulse, a gorgeous, deep red. I do one swipe for a subtle hint of color or two if I want a more intense color payoff. I didn't see any insanely noticeable plumping or volumizing effects on my lips, but I'm so in love with the other aspects of the balm that I honestly don't mind. This is definitely a new essential in my everyday makeup routine."

Erin Jahns, Beauty Director 

"Even though I love a glossy finish on my lips, I don't want anything that looks over the top or feels too sticky, especially on days when I'm wearing less makeup. This product really is the perfect compromise. It gives you a really flattering wash of color that's noticeable but not too intense, and it immediately makes your lips look full, juicy, and extremely glassy—without the stick. It has a light, cooling, and refreshing feel after you apply it, which I liked, and it's also one of those no-fuss formulas you can swipe over your lips in two seconds without a mirror. Plus, it actually felt like it was moisturizing and conditioning my lips—something so many balms and glosses claim but fail to achieve. This will be in my regular rotation from here on out."

Aniyah Morinia, Editor 

"I carry about three to five lip products in my purse every day. Yes, it's excessive, but I swear they all serve different purposes. I have a plumping gloss, a lip balm, a lipstick (just in case), and a standard lip gloss, of course. But when I tried this glossy balm in the shade Rise, I realized that I'll only need one product moving forward. This color is a nude that showed up on my skin tone as more of a clear gloss, which I loved. Because it's so buildable, I could get a richer nude with just a few more swipes. It's rare that I put on a product with a glossy finish and actually feel like my lips are being nourished, but my lips truly felt so soft. There's a nice cooling effect that isn't painful and offered the most natural plumpness. This pretty gold tube is already sitting at the bottom of my purse."

Caitie Schlisserman, Sr. Beauty Director, Branded Content

"I can't find a single thing I don't like about this. It kind of feels like a glossy lipstick even though it's technically a glossy balm. Either way, the color payoff is perfect—it's not as intense as a lipstick but has more of an impact than a tinted balm. It's shockingly smooth and creamy and really glides onto the lips, leaving such a nice high-shine finish. I can see the shade Desire becoming a go-to for me. And the chic packaging earned it even more points."

Katie Berohn, Beauty Editor 

"I love how the Hourglass Phantom Volumizing Glossy Balm feels so hydrating—I'm always a fan of a tinted balm, and this one feels more like a treatment than a tint, which I appreciate. It has an immediate cooling sensation, which feels amazing, and the color is sheer and buildable. Overall, this is my type of summer lip product."

Maya Thomas, Assistant Beauty Editor 

"Wow! I didn't know what to expect from the Hourglass Phantom Volumizing Glossy Balm, but I was pleasantly surprised. This must-have lippie brings on max hydration, shine, and buildable color. My absolute favorite shade is Haze, a gorgeous, deep mauve. It also goes on semi-sheer but is completely buildable. It will definitely be a new favorite of mine from here on out."

Up Next: If You Despise Sticky Lips, You'll Love Rare Beauty's Viral Tinted Lip Oil

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I hope I don't alienate anyone by saying this, but I love polarizing products. I live for them. I can't live without them. And I'm not even a dramatic person! Hear me out: There are too many brands and products at my fingertips, so the commotion helps me break through the clutter. Plus, any sort of buzz makes my curiosity explode. Will I love it, hate it, or fall somewhere in the middle? Nothing can get in my way until I try the damn thing. And my latest victim is none other than the Rare Beauty Soft Pinch Tinted Lip Oil ($20).

Considering that the internet completely lost its shit over the brand's viral blush, I'm not surprised the lip oil is following in its footsteps. The jelly-like formula feels great on lips and is formulated with jojoba and sunflower-seed oils to soothe and lock in hydration while providing a noticeable pop of color. It totally surprised us—so much so that we aren't even sure we can call it an oil. Keep scrolling to hear the beauty team's take.

Katie Berohn, Beauty Editor 

"I have mixed feelings about the new Rare Beauty lip oil! On one hand, I think it looks so pretty and is so lightweight. On the other hand, I don't love how it wears over time. I find that it settles in my lips a bit as I wear it, and it doesn't play nicely with my other lip products like Chapstick. The colors, however, are gorgeous, and I love the glossy finish. I'll definitely continue to use this, but it's not my new favorite lip oil by any means. I used the shade Delight."

Maya Thomas, Assistant Beauty Editor 

"I truly expected this lip oil to have a thick, sheer finish, but it definitely provides a more opaque color. To me, it feels and looks more similar to a non-sticky lip gloss or cream lipstick, but I'm still a fan. It was ultra moisturizing and shiny, and it gave my lips a really nice minty tingle after application. I tried the shade Serenity, a gorgeous deep-rose shade perfect for that no-makeup makeup look I'm always after."

Kaitlyn McLintock, Associate Beauty Editor 

"I expected this to be a true lip oil that has a sheer finish and a honey-like texture, but it's not. Instead, it provides more opaque color than other lip oils I've tried, and the formula has a nice lightweight slip to it. If anything, I'd put this one somewhere between a tinted balm and a cream lipstick. It seems like a good lip oil for people who don't love traditional lip oils. I, for one, love the moisture it gives my lips and the minty tingle that hits a couple of seconds after application."

Emma Walsh, Associate Beauty Editor

"Initially, I was intrigued by the cooling jelly-like formula, but then, it turned into a moisturizing oil with impressive color payoff. I tried the shade Happy, and it added a natural-looking pop of color to my lips that brightened up my whole face. Between the cooling gel formula, lightweight moisture, and kiss of color, it's truly the perfect summer lippie."

Aniyah Morinia, Editor 

"I own a lot of lip oils, but none of them feel quite like oil. They're either too glossy or too watery. But I could actually feel the oil properties of this one, and it still didn't make my lips feel super slippery. I'd describe this as the perfect combination of hydration and tint. I tested the shade Happy, which applies as a very light pink and later turns into a deeper pink shade. It beautifully stains the lips and doesn't require my typical brown liner, which I consider a major plus. Happy gets five stars from me."

Caitie Schlisserman, Sr. Beauty Director, Branded Content

"While I do love me a lip oil, I'm actually surprised this is marketed as one. It honestly feels more like a stain with a hint of shine. That being said, I still really like it! The jelly-like consistency feels great, and the color has some serious staying power that gives my lips this I-just-ate-a-popsicle tint that I'm a true sucker for. I think as long as you're down for a product that feels more like a stain than an oil, you won't be disappointed by it. The formula actually reminds me of one of my favorite K-Beauty products: Peripera Ink the Velvet ($10)."

Up next: Makeup Artists and TikTok Are Hooked on This Luxe Bronzer—We Have Thoughts

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

This might be an unpopular opinion, but I think bronzer is the backbone of any good makeup look. It adds color and dimension, it can sculpt and frame your face, and you can even use it on your eyelids. When it's done well, it's a reminder of just how nice the sunshine effect really is, and when it's applied poorly, well, it makes me think of my orange-tinted teen years. If only I had access to the Chanel Les Beiges Healthy Glow Bronzing Cream ($50) during that time, I probably wouldn't be so desperate to erase those awkward memories.

But alas, now I know that as far as bronzers go, Les Beiges is the cream of the crop. (And I've tried hundreds of bronzers, so you shouldn't take that statement lightly.) The cream-gel formula uses light-reflecting pigments combined with mineral waxes that provide a healthy, sun-kissed glow unmatched by any other bronzer. I like using it all over, but it also works on areas where the sun would naturally hit, such as the cheeks, nose, forehead, and chin. You can also use it as a contour or even on your shoulders and décolleté. But no matter where you use it, it hits every single time. My co-workers also tested it, and they had lots to say—keep scrolling for their takes.

Aniyah Morinia, Editor 

"I've never used bronzer because I've always kept my makeup looks to a five-product maximum, and it just never made the cut. But when I heard about this Chanel bronzer, I was open to trying it. I really liked the creamy formula and the sheer glow that it gave when I applied it to the high points of my cheeks, but it blended right into my skin, not really adding the warmth that I expected it to. I think this would've worked best if it was one or two shades darker instead of a direct match for my skin tone."

Katie Berohn, Beauty Editor 

"This bronzer practically melts into your skin. The texture is so creamy, and it truly feels like a balm. I think 'healthy glow' is a really apt name for this—it's very subtle. This is not the kind of bronzer that's going to make you look orange or über tan. Instead, it gives your skin a sheer wash of warmth. It's a great product for a simple, everyday look. It'll give you a wink of color, which is perfect for low-key summer makeup."

Maya Thomas, Assistant Beauty Editor 

"No matter how many steps my makeup routine has been over the years (I've gotten it down to about five for a quick and easy look), bronzer has never been incorporated into it. I'm glad a Chanel beauty product known for creating an effortlessly chic finish happened to be the first bronzer I tried. While I absolutely loved its creamy formula and sheer tint upon application, it ended up completely vanishing into my skin without adding any warmth or radiance. I definitely could have used this product in a shade two or three times darker than my skin tone to make it pop. At least it looks gorgeous on my vanity!"

Caitie Schlisserman, Sr. Beauty Director, Branded Content

"This feels like a mini vacation in a jar. The formula is creamy and melts into skin, giving it a boost of color without being overly bronze, which I very much appreciate at this age. It's subtle and natural, so I wouldn't recommend using it if you want a deeper tan. I love that it looks just as good on its own as it does layered over my tinted moisturizer because it means I can get away with wearing only bronzer and some brow gel on weekends." 

Shawna Hudson, Associate Beauty Editor 

"I really love how creamy and blendable this bronzer is. It gives your skin such a gorgeous, natural glow. I do have to say I got the darkest shade and it still only provided a subtle warmth, so it may not be the product for you if you're looking for something to give you a bit more of a dramatic look. However, it just melts into the skin and gives you that summer-ready warmth in a really organic way. This will definitely be my new everyday bronzer!"

Emma Walsh, Associate Beauty Editor

"I have a confession: I'm secretly intimidated by bronzer. Despite the fact that I love a sun-kissed, beachy glow, bronzer isn't a normal part of my makeup routine because I'm afraid of an obvious fake-tan situation. But all the reviews of this bronzer touted its flawless blending capabilities, so I decided to give it a go. I applied it where the sun naturally hits on my nose and cheeks and did the 'reverse three' contour. I love the natural radiance and warmth it gives my face, and after posting a picture on my Instagram, I received quite a few 'You're glowing!' DMs from my friends. Suffice to say this product will now be a regular in my lineup."

Up next: 1.3 Billion Views Later, We Tried the Mascara That Nearly Broke the Internet

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I have mixed feelings about overachievers—mostly because they make me feel bad about myself. But when it comes to my makeup, it's a completely different story. I want any product I use to go above and beyond its claims. I want to be surprised, even delighted, by the end result, and the L'Oréal Telescopic Lash Lift Mascara ($15) delivered. To be frank, I was rendered speechless by its powers.

I'm not totally sure what I was expecting to happen. When a product causes this much of a commotion on TikTok (it has a whopping 1.3 billion views), I know I'll either love the damn thing or be completely underwhelmed. I've been in this business long enough to know that hype isn't always warranted. I also know that not all mascaras are created equally, and this one has a wand that puts all others to shame. It has double-hooked bristles that allow for closer application to the eyelash line. The front-hook bristles lift and load lashes from root to tip, and the side-hook bristles help comb and separate lashes. All this means is that if you want to trick people into thinking you're wearing faux lashes, this mascara will do the trick. Keep scrolling for some solid picture proof of that and more honest reviews of one of this year's most controversial mascaras.

Aniyah Morinia, Editor 

"This mascara has been causing a stir online and IRL now that I've told everyone I know how much I love it. I'm not ashamed to admit that I'm pretty picky about mascara and very few impress me, but this wand alone got brownie points. It's flat and double-sided with a curved edge, so it gives an intense lift, volume, and length. My manager asked me if I curled my lashes (I didn't) because the before-and-after photos had such a stark difference. While I'm in love with the falsies effect that this gave me, I'm even more in love with how easy it was to take off at the end of the day. I haven't been this impressed with a drugstore mascara in years!"

Erin Jahns, Beauty Director 

"If brow-grazing length, lift, and separation are what you're after, you'd be hard-pressed to find a better mascara, especially at this price point. My natural lashes are long but straight, and while I used to want lots of clumpy volume (hey, it's a look), I'm after the fluttery, doe-eyed look now. I love that this mascara kills two birds with one stone. You use the front to 'load' your lashes with product and then the sides, which have longer bristles, to comb out and separate your lashes. (This is important. Follow the directions, people!) I've always kept a lash comb in my makeup bag for this exact reason, so I love that I don't need that extra step with this mascara. I think there are lots of mascaras doing the 'long and lifted' thing really well, and while this isn't my favorite mascara of all time, and although it didn't perform complete witchcraft on my lashes, they did look a lot longer than they do sans mascara and kept their fluttery lift all day. (So many curling and lifting formulas inevitably begin to sag, which is always sad!) Also, as a disclaimer, I did curl my lashes beforehand, which I highly recommend for true 'to infinity and beyond' results."

Katie Berohn, Beauty Editor 

"My eyelashes quite literally look three times longer. I often find that when formulas give tons of length, they're also more likely to clump or make it look like I have a few super lashes, but this one kept tons of definition and was easy to build. I'm always an advocate for drugstore mascara (often it's just as good, if not better, than high-end formulas), and this one proves there's nothing a drugstore mascara can't do."

Maya Thomas, Assistant Beauty Editor 

"Since I've always had long but curly lashes, finding the right mascara to give them volume and definition has been somewhat of a challenge. After seeing nonstop reviews of this mascara and the amazing before-and-after shots on TikTok, I was more than excited to finally get my hands on it. I'm so happy to say this drugstore mascara truly lived up to the hype! My eyelashes definitely look longer (without the annoying 'spider lashes' look that so many other products give me), and there was never any clumping or smudging despite my applying more than one layer of mascara."

Caitie Schlisserman, Sr. Beauty Director, Branded Content

"Holy shit! I feel like my lashes haven't truly lived until now. I have an irrational fear of eyelash curlers but love the curled effect they give, so I'm excited to use a mascara that gives me that same look without actually having to use a curler. The wand definitely took me a minute to get used to, but the result was worth the initial trial and error. Formulas that claim to offer extreme length tend to clump and dry my lashes more easily, but I was able to add multiple coats of this without any clumps in sight. Any time I use this, my lashes easily look four times longer!"

Kaitlyn McLintock, Associate Beauty Editor 

"I used to use volumizing mascara since my lashes are naturally long yet sparse. But recently, I've had a change of heart. Instead of focusing on what I lack, I decided to focus on what I have, so I've been playing up the length of my lashes with new formulas. This one blew me away. It made my lashes look insanely long and more fluttery in just two coats. In fact, my lashes were so long they were hitting the lenses of my glasses. (That's a great problem to have.) If you wear multiple coats of mascara like I do, I recommend working quickly without letting the mascara dry in between coats. Otherwise, it can make the lashes look a little spidery. That's great if that's your vibe, but I like something a little more natural-looking for everyday wear."

Emma Walsh, Associate Beauty Editor

"I consider myself a mascara connoisseur, and in my opinion, drugstore mascaras are just as good (if not better) than some of the more prestige options. I always curl my lashes before applying mascara, so I did that and then followed the directions for the best way to use the wand. I used the flat side to distribute the product onto my lashes and the bristle side to comb them out, but I felt it was giving me spider lashes, so for the other eye, I opted to just use the bristle side of the brush. It still gave me full, fluttery lashes but without the extra clumps. I even wore it to an intense cardio sculpt class, and by the end of it, I only had some minimal streaks of mascara on my lids and minor decrease in curl. Aside from that, my lashes stayed put for the rest of the day! This mascara certainly delivers volume and length, and it's perfect to wear for a night out because of its intensity and staying power."

Up next: NGL, This Foundation Altered My Brain Chemistry—Now My Co-Workers Are Hooked

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

Look, I have a good relationship with my readers, which is exactly why I wouldn't be able to live with myself if I didn't introduce you to my skin's new BFF. She's luminous, breathable, and buildable; she's got your face covered, quite literally, for hours on end; and she's the most considerate. (She's made with something called MoistureGrip technology, which basically means she does everything in her power to keep skin hydrated for 12 hours using a blend of vegan squalene and grape seed oil.)

And like any true BFF would, she makes me want to try new things—like become an everyday foundation person. What's her name? SurrealSkin Liquid Foundation ($42) by Makeup by Mario.

This foundation has probably already graced your For You page on TikTok. Maybe you've heard the rumors that it's made with glitter or that it's not good for oily skin types. I wanted to put those rumors to rest once and for all, so I did what anyone would do and had a group of my co-workers put it to the test. Spoiler: They're hooked. Keep scrolling to see our reviews.

Aniyah Morinia, Editor 

"I'm completely blown away by this foundation. I've watched more TikTok reviews about this product than I'd like to admit, and I was fearful that it wasn't worth the hype. But the flawless base that it's given me is evidence enough. It has the coverage of a foundation and the lightweight yet buildable formula of a skin tint. I prefer a dewy finish, so this is perfect for me. My boss even said my skin looked airbrushed when I sent her pictures, which is the best compliment I could receive."

Shawna Hudson, Associate Beauty Editor 

"I didn't want to use any additional products with this foundation to see how it would photograph by itself. I did like how it applied, but I felt like it actually emphasized pores and skin texture instead of blurring it out like I typically like a foundation to do. It's also definitely more of a medium-coverage formula, which is great for those who are looking for something that's sheer, but if you have texture or acne scars like I do, this may not be your favorite formula. You can build it up, but even when I did that, it still emphasized my skin texture and was a bit dry. Overall, I have mixed feelings about this one. I did like how weightless it felt on the skin, but it didn't quite sit right on my particular complexion. I love Makeup by Mario and have been obsessed with the Ethereal Eyes Palette since its recent launch, but the foundation didn't quite hit for me."

Caitie Schlisserman, Sr. Beauty Director, Branded Content

"I don't think I've ever been as obsessed with a foundation as I am with this one. Ever. To be fair, I've never been a real foundation girlie—I usually save it for special occasions, but this formula has me second-guessing my ways. Shade 8N ended up being a near perfect match, and I'm still not over it. The formula is thick but super lightweight—one pump was all I needed to cover my entire face with a brush. What's so appealing is that it completely melts into skin and is perfectly buildable depending on the amount of coverage you desire."

Katie Berohn, Beauty Editor 

"I used the online shade matcher to find my shade, and while it's not far off, it's not a perfect match. Ideally, I would use 2N since my skin leans more neutral than warm. But the foundation is flexible enough to still look good on my skin! I love how dewy it leaves me, and it genuinely doesn't budge throughout the day. The coverage is really buildable, so it's nice that you can make it as sheer or as full-coverage as you need it to be. I really love that it has hydrating ingredients, so it gives your skin a glow from the inside out."

Maya Thomas, Assistant Beauty Editor 

"Whenever I see an online shade matcher, I love giving it a try. Unfortunately, most tend to match me with a shade that leans too yellow or blue (I have red undertones), and I end up having to test the foundation in person to determine which shade actually works for me. In the case of Makeup by Mario, however, my foundation options were the perfect match for my summer and winter shades! I'm a huge fan of how lightweight and breathable the formula is and how smoothly it goes on. I wanted a more natural, dewy look, so I opted for light coverage. I think it does an amazing job at giving my skin that perfect no-makeup makeup look with a gorgeous, glowing finish."

Kaitlyn McLintock, Associate Beauty Editor 

"The online shade matcher gave me a shade that was close enough but not perfect. Still, I was happy with the match. Even though it was a little too dark for me, it was nothing I couldn't fix with some concealer. I liked how natural it looked despite the amount of coverage it offered. (My rosacea was almost completely disguised!) It also felt nice and lightweight on my skin. There was no pilling, creasing, or smudging, and it lasted all day."

Up next: TikTok Was Right—This Mascara Has Curling and Lifting Superpowers

Ever since TikTok took over the world—my world—I've been obsessed with one thing and one thing only: finding viral trends early enough that I can actually buy them. Skims's body-con maxi dress? Secured. Rhode's Peptide Lip Treatment? Bought in every flavor. J.Crew boxers? Worn almost an alarming number of times. It's become like a game for me, one I don't plan on losing any time soon.

My latest viral conquest has pretty much become a resident of my FYP at this point after being featured in nearly every video that popped up this week. Yet many of the colors and similar styles available are still miraculously in stock. The item I'm talking about is Melie Bianco's Brigitte Satchel, a $128 braided, slouchy tote bag from Anthropologie that many creators on the app are already calling their 2023 go-to bag. Popular for its Bottega Veneta–inspired appearance and practical size (according to @rabsraja, it even fits an iPad Pro), the relaxed shoulder bag is fast on its way to becoming a household name. 

Shop the Brigitte bag:

Equally popular is Anthropologie's take on the braided-leather trend, a mini woven bag called the Inez, which is $90 and available in a handful of covetable colors. "This beautiful bag is the definition of an outfit-maker," my co-worker Anna LaPlaca, who owns the bag, told me. "The combination of the woven texture and burgundy hue make anything I wear it with appear ultra-luxe. Plus, it's sized just right to carry from sunup to sundown."

Shop both Anna's Inez bag and more Anthropologie handbags below. 

Shop the Inez bag:

Shop more Anthropologie bags:

Next up: Thanks, TikTok: These Are the Items That Went Viral in 2022

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

If my phone was stolen, I'd be most concerned about my screen-time stats becoming public knowledge. Nobody needs to know how many hours of my day are spent on social media. (That's just too personal for my liking.) All anyone needs to know is that I'm on TikTok a lot and my obsession runs deep. I live for the thrill of the hunt—not literally out in the wilderness but on my phone, searching hashtags in the hopes of discovering an under-the-radar brand or a viral beauty product. My latest "trip" led me to #sheglamviralblush, a hashtag with an impressive 125 million views (and counting). If you ask me, a blush with that good of a PR rep is worthy of my attention.

After further investigation, I've come to the conclusion that SHEGLAM's Color Bloom Liquid Blush ($5) is the type of blush you can always count on. She's a gel-cream formula that comes in two finishes: matte and shimmer. She's lightweight, nourishing, and full of skincare benefits. She's sheer, luminous, and enriched with vitamin C. She will always deliver an effortless flush of color to your cheeks, and with the help of the rest of the Liquid family—Glow Bloom Liquid Highlighter ($5) and Sun Sculpt Liquid Contour ($5)—she'll give your skin the ultimate radiant glow. Keep scrolling for the picture proof and to see what the rest of the beauty team had to say. 

Caitie Schlisserman, Beauty Director, Branded Content

"I have naturally rosy cheeks, so I'm always a little hesitant to try super-pigmented blush, but this stuff blends like a dream. I'm not saying it's not pigmented—I'm just saying that, with enough blending, it really does melt into your skin and leave a perfect natural flush behind. Arguably my favorite part is that it doesn't even feel like you're wearing anything at all. The worst feeling in the world is when makeup feels like a mask, but every single SheGlam product I tried was super breathable and looked natural.

"The other obvious callouts are the contour and highlighter—I'm a sucker for a dewy, lit-from-within glow no matter the time of year, and this power duo delivers. I was tempted to use the contour on my eyes to add a subtle wash of color to them, but I couldn't resist trying the eye palette. I'm drawn to earthy tones and settled on a light, shimmery brown that enhanced my eye color. The brow pen is another product that shouldn't be overlooked—it's one of the easier pens I've used that doesn't make me look too overdone."

Shawna Hudson, Associate Beauty Editor

"I honestly love this blush! I usually like my everyday makeup to be more of a dewy, glowy, natural look, and this blush is literally the perfect product to help me achieve that. I love how creamy and blendable the formula is. Initially, I accidentally put on quite a bit more than I planned, but it was no problem at all. The formula blends like a dream and looks so gorgeous and natural on the skin. I wasn't too sure if this slightly pink, almost peach shade would look good on my skin tone, but it blended out to a beautiful, light terra-cotta hue that I'm totally obsessed with. I also applied it on my lids for a subtle, natural warmth that's perfect for a dewy, glowy makeup look.

"For the rest of my look, I used the foundation, highlighter, and contour. The foundation is so silky smooth and just glides onto your skin like butter—I'm in love. The Liquid highlight and contour also helped me create that subtle, lit-from-within glow that I always strive for. I'm also completely dumbfounded by how affordable these products are. Believe me: I've tried a lot of high-end makeup that I haven't been all that impressed with, but these items are so high quality, affordable, and sit so nicely on my skin."

Megan Harris, Senior Manager

"First of all, the blush worked perfectly with my skin tone—it's bright but subtle at the same time. It's definitely one I'll be reaching for again and again. I also really appreciate the fact that, even though it's quite pigmented, it's super easy to blend. I could keep adding layers, and it would just keep melting into my skin, leaving a perfect cheek tint behind.

"I was a bit hesitant to try the foundation when I read the word 'full coverage' because I would describe myself as a 'no-makeup makeup' kind of girl. I dotted it across my face and blended it in with a stippling brush, and it melted into my skin as if it were a skin tint. It provides good coverage but with a barely-there appearance. In addition to the blush, I topped off my base with some bronzer, highlighter, mascara, and lip liner. The end result is an elevated, natural look that I'm totally here for."

Erin Jahns, Beauty Director 

"I'm so picky about blush, and unlike every other person on the planet, I'm usually not a liquid- or cream-blush girl. But oh, my gosh, is this stuff good. Not only is it lightweight (it feels nonexistent on your skin!), but it manages to be super pigmented and super blendable. I added three layers just for photographic impact, and it still managed to melt into my skin and buff out perfectly. It's one of the best liquid blushes I've ever tried, and I'm not just saying that! The result makes you look so healthy and flushed—like you just received an hour-long IV drip of vitamins.

"My obsession didn't stop at the blush! Honestly, I was impressed with almost every single product. The foundation is so good (it literally sinks into your skin and blends like perfection, and the coverage is *chef's kiss*), and I was especially into the contour and highlighter. Initially, I thought I overdid it with the contour, but you can really keep blending and working it into your skin until it looks completely natural—like you've just been at the beach for a few hours. All of the products just work together so seamlessly. By the end, it was like someone had waved a magic wand over my face. I looked glowy, sun-kissed, and perfectly flushed!"

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I have a love/hate relationship with TikTok. I love it for allowing me to discover new beauty products and rediscover old makeup favorites. But I'd be lying if I said I didn't hate it for making products go viral—because then they sell out (often across the entire internet for literally months). Such is the case with Clinique's Almost Lipstick in Black Honey (£21).

The funny thing is this cult classic from Clinique has been around since the early '70s. Before TikTok discovered it, one tube was sold every three minutes, and for good reason. The deep, dark plum colour almost looks black in the tube, but once you swipe it on your lips, it transforms into a sheer veil of the ultimate just-bitten berry shade. It's one of the few products that actually looks good on everyone. The formula uses a creamy, balmy base that combines the perfect amount of red, blue, and yellow pigment, so it really enhances everyone's natural lip colour. The beauty team and I were lucky enough to get our hands on a tube, and we had to share the results. Keep scrolling for everyone's take.

Caitie Schlisserman, Beauty Director, Branded Content

"I feel like I need to have multiple tubes of this on hand at all times because I'm not quite sure what I'd do without it. It's legit so good. I'm very into the creamy, balmy texture. It's not as rich as a lipstick but has more oomph than a sheer gloss. It feels just as moisturising as a lip balm and adds the perfect wine-coloured stain to my lips. I love how much it brightens up my entire face, especially when I'm wearing zero makeup. It's a real keeper."

Erin Jahns, Senior Beauty Editor 

"I won't beat around the bush—I love this lipstick-balm hybrid, and it's exactly the kind of formula I'm always wearing. (Tinted balms are all I crave now, especially in the summer months.) When it comes to lip products, I want something hydrating (check), sheer yet buildable (double check), and in a shade that will enhance my natural lip colour (triple check). Black Honey is so iconic for its magical flattering powers. It looks good on everyone I've seen wear it, and it's so non-fussy that you can keep it in your bag and apply it whenever and wherever. (This is great because the only area where I think it needs improvement is in its longevity.) It gives your lips a nice hint of shine, and I also appreciate that it's easy to layer with anything else you're wearing. I prepped my lips with Fresh's Sugar Advanced Therapy Treatment Lip Balm (£22) while I did the rest of my makeup, and then I layered on Dr. Devgan's Platinum Lip Plump SPF 30 (£45) and let it do its thing for about 30 minutes before blotting it off and swiping on Black Honey. It's the ultimate routine if you want a soft, plump, shiny pout."

Sarah Yang, Managing Editor

"I have been a Clinique stan for a very long time. It was my first 'grown-up' makeup and skincare brand! I've been using Clinique products since I was 13, but surprisingly, I haven't tried this lipstick yet. I did see all the rave reviews on TikTok, so I was excited to give it a try. I loved how weightless it feels and how easy it is to glide on and build colour. It's a versatile lip product because you can just do one swipe for a very subtle hint of colour, but you can also put on a couple more layers for a bolder look (which I did here). I'd definitely wear this every day. It's so easy!"

Katie Berohn, Associate Beauty Editor

"I love this lipstick. It's the absolute perfect shade for when you want your lips to look good but you also don't want to look like you're trying too hard. I can imagine this looks different on everyone, but on me, the sheer, vampy pigment transforms into a rosy berry tint that I wish my lips could look like all the time. Alas, they don't, and that's where Clinique Almost Lipstick in Black Honey comes in. This gloss-lipstick hybrid is a tried and true classic for a reason."

Aniyah Morinia, Associate Editor

"I think I just found my everyday lip product, which is a huge deal because I'm a die-hard gloss girl! I don't go for lipsticks unless it's a special occasion simply because they often feel heavy and don't nourish my lips. This lipstick does the complete opposite and feels like a sheer balm that adds a natural flush to my lips. This is a lipstick that I'll reapply throughout the day without feeling like I need lip liner or even a mirror."

Shawna Hudson, Associate Beauty Editor

"This is a really nice lipstick! Honestly, I don't wear lipstick too often, but I love that this formula creates a really subtle, gorgeous, natural flush on the lips. It's perfect for everyday wear and feels more like a silky balm to me. It's also really breathable and makes my lips feel really soft as opposed to some matte formulas, which can really dry out my lips. I'll definitely be keeping this one handy in my purse from now on."

Next Up: Of the 40+ Mascaras I've Tried, These Are the 15 I'd Recommend

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I have an irrational fear of eyelash curlers. I just don't like any objects near my eyes, especially objects that look like they can can rip my eyelashes out. Maybe that's dramatic, but the thought of using one actually makes me feel sick. So I put a lot of pressure on mascara. I need a formula that doesn't irritate my sensitive eyes, adds major length, and curls and lifts my lashes. It's a lot to ask, I know, and a lot of formulas aren't up to the job, but Benefit Cosmetics's Roller Lash Curling and Lifting Mascara ($27) is.

She really does it all. Small eyes? She'll open them right up. Short lashes? She'll lengthen them. Straight lashes? Don't worry—she can curl 'em. What makes it all possible is the patent-pending Hook 'n' Roll brush. I've used many, many mascaras, and this one actually stands out. It has custom-designed hooks that are strategically placed in order to grab each lash from root to tip. You can feel the hooks working—it's almost like your lashes are being molded upward. It's basically doing the work of an eyelash curler without the scary contraption. Curious to see what my co-workers think? Keep scrolling.

Caitie Schlisserman, Beauty Director, Branded Content

"I'm a Maybelline Sky High Mascara ($12) stan, but this stuff is good. The mascara is actually inspired by hair rollers, so the formula is practically made with curling and lifting superpowers. Since I refuse to use an eyelash curler, I really, really appreciate this little tube of magic, the brush especially. (It even lifts and curls the short and straight lashes!) I audibly gasped after coating my lashes with this for the first time. Even my husband (my husband!) asked if I was using something new because my lashes looked 'amazing.' Plus, whenever I use this, my lashes don't get droopy and sad by 5 p.m. They always look as perky as they do right after I apply it. It's a curling and lifting formula that truly defies the odds."

Shawna Hudson, Associate Beauty Editor

"This mascara actually grew on me. At first, I wasn't in love because it doesn't provide the most length, but I grew to love how natural the end results look. It also doesn't clump at all, which really impressed me. Normally, I'm not a huge fan of curved brushes, but this one works really well and adds a nice curl that a lot of other mascaras don't. The photo doesn't really do this mascara justice, but overall, it's a great everyday formula that I'll use often."

Erin Jahns, Beauty Director 

"I'm a self-proclaimed mascara maniac. I'm supremely picky since my naturally long albeit stick-straight lashes are my favorite feature to play up. I tried Roller Lash a few years ago when I was craving lots of curl, length, and volume. At the time, I wanted a super-chunky lash look, so this mascara wasn't my favorite. (If you want to add coats and coats, this probably isn't your formula.) However, my aesthetic has changed over the last year, and while I still demand impeccable lift and curl, I want less chunky volume and more doe-eyed, fluttery separation—Bambi eyes, if you will. So I've found myself loving this mascara so much more than I did before. It separates and curls like a dream, and your lashes actually stay lifted the entire day or night instead of slowly drooping. (This is even true when I wear it in the 90-degree Santa Monica heat.) Plus, thanks to the patent-pending Hook 'n' Roll brush (rubber brushes, in general, are key for that combed-out separation), every lash is caught, lifted, and curled. I haven't stopped wearing this mascara since I rediscovered it, and I've never gotten as many compliments on my lashes as I get now."

Aniyah Morinia, Associate Editor

"I'm very picky when it comes to mascara. My two main goals are length and volume, and I have a hard time finding products that can do both. So I tested out Roller Lash, and it did a great job of providing length, but I'm missing the volume that I always search for in a mascara. My lashes are naturally curled, so I'm not really looking for more curl in a mascara. I think this formula would work best for someone with straighter lashes because the curved wand does an impeccable job of shaping lashes that need it."

Next Up: If You Need a Sign to Ditch Powder Shadow, TikTok's Fave Eye Paint Is It

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I have a love/hate relationship with TikTok. I love it for allowing me to discover new beauty products and rediscover old makeup favorites. But I'd be lying if I said I didn't hate it for making products go viral—because then they sell out (often across the entire internet for literally months). Such is the case with Clinique's Almost Lipstick in Black Honey ($22).

The funny thing is this cult classic from Clinique has been around since the early '70s. Before TikTok discovered it, one tube was sold every three minutes, and for good reason. The deep, dark plum color almost looks black in the tube, but once you swipe it on your lips, it transforms into a sheer veil of the ultimate just-bitten berry shade. It's one of the few products that actually looks good on everyone. The formula uses a creamy, balmy base that combines the perfect amount of red, blue, and yellow pigment, so it really enhances everyone's natural lip color. The beauty team and I were lucky enough to get our hands on a tube, and we had to share the results. Keep scrolling for everyone's take.

Caitie Schlisserman, Beauty Director, Branded Content

"I feel like I need to have multiple tubes of this on hand at all times because I'm not quite sure what I'd do without it. It's legit so good. I'm very into the creamy, balmy texture. It's not as rich as a lipstick but has more oomph than a sheer gloss. It feels just as moisturizing as a lip balm and adds the perfect wine-colored stain to my lips. I love how much it brightens up my entire face, especially when I'm wearing zero makeup. It's a real keeper."

Erin Jahns, Senior Beauty Editor 

"I won't beat around the bush—I love this lipstick-balm hybrid, and it's exactly the kind of formula I'm always wearing. (Tinted balms are all I crave now, especially in the summer months.) When it comes to lip products, I want something hydrating (check), sheer yet buildable (double check), and in a shade that will enhance my natural lip color (triple check). Black Honey is so iconic for its magical flattering powers. It looks good on everyone I've seen wear it, and it's so non-fussy that you can keep it in your bag and apply it whenever and wherever. (This is great because the only area where I think it needs improvement is in its longevity.) It gives your lips a nice hint of shine, and I also appreciate that it's easy to layer with anything else you're wearing. I prepped my lips with Fresh's Sugar Advanced Therapy Treatment Lip Balm ($26) while I did the rest of my makeup, and then I layered on Dr. Devgan's Platinum Lip Plump SPF 30 ($50) and let it do its thing for about 30 minutes before blotting it off and swiping on Black Honey. It's the ultimate routine if you want a soft, plump, shiny pout."

Sarah Yang, Managing Editor

"I have been a Clinique stan for a very long time. It was my first 'grown-up' makeup and skincare brand! I've been using Clinique products since I was 13, but surprisingly, I haven't tried this lipstick yet. I did see all the rave reviews on TikTok, so I was excited to give it a try. I loved how weightless it feels and how easy it is to glide on and build color. It's a versatile lip product because you can just do one swipe for a very subtle hint of color, but you can also put on a couple more layers for a bolder look (which I did here). I'd definitely wear this every day. It's so easy!"

Katie Berohn, Associate Beauty Editor

"I love this lipstick. It's the absolute perfect shade for when you want your lips to look good but you also don't want to look like you're trying too hard. I can imagine this looks different on everyone, but on me, the sheer, vampy pigment transforms into a rosy berry tint that I wish my lips could look like all the time. Alas, they don't, and that's where Clinique Almost Lipstick in Black Honey comes in. This gloss-lipstick hybrid is a tried and true classic for a reason."

Aniyah Morinia, Associate Editor

"I think I just found my everyday lip product, which is a huge deal because I'm a die-hard gloss girl! I don't go for lipsticks unless it's a special occasion simply because they often feel heavy and don't nourish my lips. This lipstick does the complete opposite and feels like a sheer balm that adds a natural flush to my lips. This is a lipstick that I'll reapply throughout the day without feeling like I need lip liner or even a mirror."

Shawna Hudson, Associate Beauty Editor

"This is a really nice lipstick! Honestly, I don't wear lipstick too often, but I love that this formula creates a really subtle, gorgeous, natural flush on the lips. It's perfect for everyday wear and feels more like a silky balm to me. It's also really breathable and makes my lips feel really soft as opposed to some matte formulas, which can really dry out my lips. I'll definitely be keeping this one handy in my purse from now on."

Next: If You Need a Sign to Ditch Powder Shadow, TikTok's Fave Eye Paint Is It

If you've taken even one scroll through TikTok, you'll know all too well that Abercrombie is having a moment. First, its jeans went viral for their impeccable fit and vintage-inspired look. Then, a corset-style princess dress blew up and subsequently sold out. (Once you see it, you'll understand why.) But the saga isn't ending there. 

With plenty of TikTok fans—myself included—who missed out on Abercrombie's last internet-famous dress now looking for a replacement, the brand stocked up on its other shockingly pretty options, and one stands out as the clear favorite. Introducing the Keyhole Slip Maxi Dress, an all-occasions dress that features elevated contrast piping around its keyhole neckline and comes in three colors—baby blue, black, and a rich brown. Making it even more desirable, the dress is currently on sale as part of Abercrombie's Semi-Annual Denim Event, which is advertising 30% off denim and 25% off everything else. 

With all that going for this $68 dress (temporarily down from $90), there's no doubt that it'll be completely TikTok famous. Before it gets there, thus making it impossible to buy, shop all three colors below. 

Shop more incredible and marked-down Abercrombie finds:

Next up: This $88 Abercrombie Dress Went Viral on TikTok Thanks to a Chic 61-Year-Old

Yep, I'm your typical millennial who was absolutely obsessed with Abercombie in the early 2000s. We were a dime a dozen back then. (And no, I will not reveal my embarrassing AIM screenname homage to the brand.) Nowadays, A&F is back in the good graces of Gen Z thanks to TikTok, but they're far from the only ones appreciating the brand's revival. 

Fashion industry veteran Gym Tan (AKA @californiaistoocasual) recently posted a video of herself wearing Abercrombie's Strappy Plunge Corset Maxi Dress ($88), citing a TikToker in her 20s as inspiration. The video quickly went viral and has racked up over 1.4 million views and 1900 comments (and counting). 61-year-old Tan, who has experience in the industry on both the creative and commercial sides, just proved once and for all that age is nothing but a number.

It makes sense that Abercrombie has been able to widen its customer base after extricating itself from the logo hoodies, polo shirts, and graphic tees of yore. Scroll down to see how she styled it, view her viral TikTok, and then shop it for yourself. 

On Gym Tan: Abercrombie Strappy Plunge Corset Maxi Dress (sold out; very similar dress available here); Jil Sander shoes; Chikahisa Studio earrings; Mejuri necklace

Shop the Dress

Shop Other Editor-Approved Abercrombie Picks

Next: The Top 7 Summer Trends, According to J.Crew's TikTok-Viral Head Designer

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I often wonder why I only get the urge to cover my eyelids in liquid eye shadow in the middle of summer when it's 90°. I'm not like this in the fall or winter—this impulse strictly comes out when it's hot, and I choose to go along with it. I guess liquid formulas feel more seasonally appropriate to me. They're easier to apply and require less skill and even less time than an average dry shadow. Maybe I like them because they also require fewer tools and less blending? I don't know. It's what comes to mind. But I'll say this: What I do know is that nothing—no cream, gel, or loose powder—quite compares to the About-Face Matte Fluid Eye Paint ($16).

It comes in 26 spicy, out-there, [insert your favorite bold adjective] colors like baby pink, royal blue, and pastel green, all of which scream main-character energy. The formula is light and watery in texture and packs a serious pigment punch. Plus, the longevity is no joke—triple-digit temps won't even melt this shadow. I understand why it's been blowing up on TikTok and why it's almost always sold out. It's a low-effort product that offers a high reward, and if that's your summer mentality, you've come to the right place. Keep scrolling for more in-depth reviews and to see (and shop!) the impressive shade range.

Aniyah Morinia, Associate Editor

"When I think of my everyday makeup routine, eye shadow is not on the list. (But I do I really love how it looks on those rare occasions that it makes its way onto my eyelids.) I was excited to try this one because the colors are so pigmented, and I live for a built-in brush situation. Applying this was a little bit more difficult than I expected and required a bit of blending and tons of Q-tips. The liquid formula dries rather quickly, making the finished product chalky instead of matte or glossy. This is not a product that I would reach for regularly, but I do think it's fun and bold for those nights out when I want to experiment."

Sarah Yang, Managing Editor

"Since the color is so intense, I was afraid it was going to make me look like a clown or like a 3-year-old did my makeup, but I was pleasantly surprised. A little bit does go a long way, and I found that it was easier to control the color intensity by dabbing it on my hand first and then applying it with an eye-shadow brush. It was easy to blend, and I decided to add a little shimmery liquid eye shadow to complete the look. It wasn't too intense and is a look that I'd definitely wear on a night out."

Katie Berohn, Associate Beauty Editor

"I tried this eye shadow when it launched, and I absolutely love how pigmented the shades are. If you're a fan of playing with makeup and creating bold looks, it's perfect for that. If you go in with a more precise makeup brush, you can also use it as eyeliner. In my opinion, though, it's pretty prone to transfer, so it's best to set it with a powder to get it to stay in place."

Caitie Schlisserman, Beauty Director, Branded Content

"My idea of a perfect liquid eye shadow is one that has an easy-to-control formula, meaning I can apply it however I damn well please and it'll come out looking like a makeup artist graced my face. These eye paints come in some really special colors, including Dionysus, a rich orchid-like purple with blue undertones that takes my eyes to a whole new level. I used a primer before applying the liquidy goodness across my lid (I love the flat doe-foot applicator), and then I smoothed it all out with a brush. (But I would use my fingers, too.) I love the slightly undone finish. It's perfectly imperfect."

Shop All Fluid Matte Eye Paints

Next: No Foundation Is Perfect, But This Mega-Viral One Comes Close

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

In my humble opinion, foundation is one of the most joy-inducing makeup products out there. I don't wear it often, so it feels like a real treat when I find a formula that checks all of the boxes. I love it when people throw me a compliment about my skin and I can respond with a foundation recommendation. It's a good party trick and one of the many reasons I'm always testing formulas. My dedication to the cause has led me to Chantecaille's Future Skin Gel Foundation ($89), and believe it or not, it surpassed my expectations.

I knew this stuff would be good. (After all, it's one of the most used products on season two of Euphoria!) I guess I just didn't realize how good it is. It's an oil-free gel formula that's lightweight—it's composed of 60% water—and made with reflective circular micro-pigments that provide medium-to-full coverage and a seriously flawless finish. It's also loaded with natural botanicals like chamomile and arnica, which work to calm irritation and soothe sensitive skin. Basically, it's heaven. I'm proud to admit that since this foundation came into my life, I haven't used anything else and don't plan on changing that anytime soon. My co-workers feel the same way—keep scrolling for everyone's reviews.

Katie Berohn, Associate Beauty Editor

Katie is wearing the shade Porcelain.

"This foundation has quickly become a go-to for me. I love the formula—it almost feels more like skincare than foundation. It's lightweight but super buildable. I find that many, many foundations these days boast a 'skin finish,' but a true skin-finish foundation is hard to come by. Nearly every formula settles in pores or looks too much like foundation. This one really gives my skin a dewy, more even-textured finish. It also dries quickly and stays on all day long."

Caitie Schlisserman, Beauty Director, Branded Content

I'm wearing the shade Vanilla.

At this point, I sound like a broken record, but I rarely wear foundation. I've been a tinted-moisturizer stan since my high school days, but I know when I've come across something special, and this is one of those times. There's something undeniably satisfying about applying it with the Foundation and Mask Brush ($38). It's soothing, goes on smoothly, and melts into my skin in a way that makes it look like I'm a serious makeup pro. What I love most is that it keeps my skin looking like, well, skin, but it enhances it in the most natural way.

Sarah Yang, Managing Editor

Sarah is wearing the shade Camomile.

"Have I found my new favorite foundation? I think so. This product made my skin look so damn glowy. True story: I first put it on as I was getting ready to go out, and I was taking so many selfies for this story and admiring myself so much that I lost track of time and was late! That's how good it made my skin look. I love the lightweight, liquid texture and how smooth and refreshing it makes my skin feel. It's so easy to apply evenly, and it really does look very natural. Its staying power is really great, too. My skin looked just as good at the end of the night. I'm obsessed."

Aniyah Morinia, Associate Editor

Aniyah is wearing the shade Carob.

"I'm new to the foundation game (I typically go for a full-coverage concealer), but I was totally open to testing this after seeing it all over my FYP on TikTok. When I applied the first stroke, I was immediately scared of how much lighter it was than my skin tone, but once it was fully blended, it melted into my skin. It's super lightweight, and I've been wearing it for about eight hours and can confirm that it's sweat-proof, too. It's definitely worth the hype, and I 100% approve."

Shawna Hudson, Associate Beauty Editor

"Where do I even start? Chantecaille's Future Skin is one of my all-time favorite foundations. For me, it's the gel-like consistency—it just glides on like butter. Today, I decided to put it on Meredith Duxbury style (IYKYK). I smeared it all over my face with my hands and then blended it out with a brush. It blended beautifully both ways. Sure, this foundation is a little pricey, but I've genuinely never come across a formula like it before. I use a pretty good amount most days, and it never feels like I'm wearing any foundation at all. And most importantly, it never makes my skin break out. If you have acne-prone skin, do not hesitate to smash that buy button. Lastly, it still looks fresh (and never oily) at the end of the day. Sometimes, I don't even need to use a setting spray!"

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I'm low-key a face mask hoarder. My arsenal is full of everything you can imagine, from serum-soaked sheet masks and overnight hydrators to detoxifying mud masks and peeling masks. I love affordable options, but some are admittedly trendier and more expensive than others. But no matter their price or purpose, they all have a special place in my beauty cabinet. When it's been an impossibly long day, when I'm feeling low, or when my skin is in dire need of a quick pick-me-up, nothing comes through like a good ol' face mask. I don't discriminate, but I'd be lying if I said I didn't have a soft spot for clay masks. They just understand me and my need for instant gratification. They unclog pores (and minimize their appearance) while improving your overall skin tone in a matter of minutes!

That's why Caudalie's Instant Detox Mask ($39) has piqued my interest. Aside from blowing up my TikTok, it has actually earned praise from all corners of the beauty world for its radiance-enhancing and oil-controlling properties and its impressive list of ingredients. The clay-based formula helps cleanse visible impurities and excess sebum while tightening the look of pores. It's also infused with caffeine, which does exactly what you'd expect: It helps wake up your skin. Grape-seed polyphenols are moisturizing, provide antioxidant benefits, and help limit sebum oxidation, which is responsible for blemishes. And since I'm a bona fide mask collector, this formula was impossible for me to ignore. So I asked my co-workers to do a test run with me, and the reviews are in. Keep scrolling to see what we all had to say and see if the viral formula has earned a permanent place in our routines.

Sarah Yang, Managing Editor 

"I was a bit nervous to try this mask at first because my face was already a little dry and I was afraid that, since it's a purifying mask, it was going to dry my skin out even more. To my surprise, it didn't at all. In fact, it helped get rid of some of the dead, flaky skin around my nose and also made my skin glow."

Katie Berohn, Associate Beauty Editor 

"I'm not a big clay-mask person because my skin is so dry, but I really liked this one! It noticeably pulled dirt and oil out of my pores, and it left my face feeling really clean. I don't think the pictures really do it justice—it works like a pore vacuum, so the results are a little less noticeable in photos but definitely noticeable for me. My skin also looked amazing the day after. I had a few blemishes beginning to crop up, and they've definitely gone down. I will continue adding this mask to my routine!"

Caitie Schlisserman, Beauty Director, Branded Content 

"Whenever I try a new mask, I ask myself a few questions: Does it clean out my pores? Is my skin taut or overly dry? Do I look glowy? There aren't many times when I feel like a mask has delivered on everything I want, but this one sure understood the assignment. I slathered myself with the mask, waited for it to dry down, and was pleasantly surprised to see how much dirt and oil was sucked out of my pores—it was equally alarming and satisfying. (I mean, is anything as satisfying as seeing a clay mask do its intended job?) It not only cleared out my pores but also made my skin noticeably brighter and just happier overall. This baby is therapy for the skin and has rightfully earned a spot in my weekly routine."

Aniyah Morinia, Associate Editor 

"As much as I love a good self-care practice, I'm not someone who masks often. I typically only grab one off my shelf if I feel like my skin needs extra love, but I had to test this one out after seeing it on TikTok and getting a recommendation from my co-worker. This one was easy to apply and had a nearly instant firming effect. But unlike other masks, I didn't feel like I couldn't move my face after the first five minutes. I love how I can actually see and feel the mask working. As it dries, the mask fades from pink to white and zeroes in on those filled pores. After rinsing, my skin felt super radiant and my face felt a lot tighter than it did before application. Overall, the mask was quick, easy, and effective, and I can see myself using this on a weekly basis."

Shawna Hudson, Associate Beauty Editor 

"I did really like this mask, but I actually feel like it made a couple of zits on the left side of my face worse the next day! (It happens.) I guess that means it really does clean out your pores and bring impurities to the surface. I loved the way my skin felt after using this, too. It felt so soft, like my skin's oil production was really balanced. Overall, I definitely like it and hope to see better results as I use it more, but by no means were there any dramatic results on my end."

Erin Jahns, Senior Beauty Editor

"Let me start by saying I have a huge weakness for any product that feels like it's working, and the tightening effect this mask from Caudalie yields definitely satisfies that craving. Normally, my skin veers oily and acne-prone, but for whatever reason, it's been on the drier side lately, and I haven't been experiencing as many breakouts. That said, I did go to sleep with a face full of makeup last weekend, and I had a little bit of dermatitis around my nose, so I was curious if the pore-vacuuming powers of this detox mask would help the bumpiness around my cheeks and chin and the patch of redness underneath my nostril. I really like that this mask only takes about five to 10 minutes to work its magic, and I'm obsessed with the scent. I applied it in the middle of a stressful workday and immediately felt more relaxed, as if I were in an expensive spa and not my tiny bathroom. After I removed the mask, my skin felt a lot cleaner (almost like it could breathe more easily), significantly smoother, and as soft and silky as a baby's bum. The area around my nose was a little less inflamed and angry, and I also think my skin looked a tad brighter. To be honest, I was hoping for a more drastic before-and-after, but I still think it did a good job of subtly decongesting my complexion and also softening some rough texture. Plus, I'd use it purely based on how lovely it is. It's not my all-time favorite, and there are other oil-control masks I like more, but I'm still a fan."

Shop More Editor-Favorite Masks 

Next: From Someone Who Hasn't Always Enjoyed Blush, This $20 Viral One Is It

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I'm not trying to flex here, but I've always had naturally rosy cheeks. It's probably why I haven't always enjoyed blush. Who needs to double up on color? I'd regularly think to myself. It turns out if Rare Beauty's Soft Pinch Liquid Blush ($20) is involved, I do. This is one of those viral beauty products that actually lives up to the hype. It's hard to put into words just how special it is, but I'm going to do my best.

The liquid formula is good—and not just good. It's like really, really good. There are 11 very pretty and very pigmented shades that, with proper blending, magically melt into and become one with your skin. It never feels heavy or as if it's sitting on top of your makeup (which is arguably one of the worst feelings in the world—don't @ me). It feels like it's part of your skin and never wants to leave. I legit had to do a double-take at the end of the day when I was getting ready to wash my face. It still looked that pristine. To convince you I'm not the only one raving about this life-changing blush, I had my co-workers put it to the test, too. Keep scrolling for all of our glowing reviews (and faces).

Erin Jahns, Senior Beauty Editor 

"This blush was a part of Rare Beauty's original launch collection, and I knew it was going to be a star the second I tried it. (Its eventual virality on TikTok later proved my point.) I almost always prefer powder blush formulas because I feel like I have more control as far as placement and pigment, but this is the rare exception. (Sorry, I could not resist!) The colors are all beautiful, but I'm especially partial to Joy because it's Selena Gomez's favorite, and I think it gives my skin the most natural-looking flush—like I've been out in the sun and got that perfect dose of sun-kissed color. I also like that the blush comes in two different finishes: matte and radiant (the latter being my preferred). A little goes a super-long way, so each tube lasts forever, and even if you think you've gone completely overboard and applied too much product, you can truly blend your way to whatever saturation of color you want. Typically, just one or two dots on the tops of my cheekbones does the trick, and I've gone from Babushka to completely natural-looking in just minutes thanks to my handy Beautyblender. Another perk is that this blush really becomes one with your skin rather than just sitting on top of it. My mom is 74 years old, and she is literally obsessed with this blush. She swears it's one of the only formulas that really melts into the skin and looks natural with her more mature (aka wrinkly—sorry, Mom!) skin texture. This blush has always been a 10/10 for me, and nothing has changed. I also always love a doe-foot. I mean, who doesn't love a doe-foot?!"

Caitie Schlisserman, Beauty Director, Branded Content 

"This is arguably the most talked-about blush on the market, and it 100% lives up to the hype. However, I confidently applied it directly to my cheeks the first time, and I don't recommend doing that. It's very, very pigmented. I looked like I should be in The Nutcracker! But when I applied a small amount to the back of my hand and used a brush to apply it and blend it out, magic happened. The color is perfect. The formula is creamy, buildable, and adds the prettiest healthy flush to cheeks. I was also super impressed by how long it lasted—literally until I washed my face. No re-applications needed."

Shawna Hudson, Associate Beauty Editor 

"I love this blush! It's just as good as everyone says it is. I used it in the shade Terracotta, and wow. I thought I might have gone overboard when I initially applied it, but it blended out so beautifully that it created the perfect rosy hue on my cheeks. A little goes a long way, so if you're looking for just a pinch of color, you literally only need to use the tiniest dot on each cheek. The formula is so creamy and was easy to blend using just my fingers. (Normally, I use a brush for blush.) I'll definitely be purchasing other colors!"