Although I have curly hair that I never use heat on, there was a time when heat tools were staples in my hair routine. I would crimp it, straighten it, and yes...even curl it. I know on the surface it might sound silly to straighten your 3B/3C curls just to use a curling iron, but I loved creating effortless-looking beach waves. It added volume and worked beautifully for special occasions.

What I didn't know at the time was that I didn't have to do all that work just to get the look that I wanted. In fact, a rotating curling iron probably could've saved me a lot of time. Luckily, these are a lot more common nowadays, and pro hairstylists swear by them for fast and easy curls. "A rotating curling iron automatically wraps the hair around the barrel, eliminating much of the wrist movement required with a traditional curling iron," says co-founder of Maven A Collect Christine Bellemare. "They’re especially helpful for people who struggle with styling their own hair and make achieving consistent curls and waves much easier."

Since I've been out of the heat tools game for a while now, I decided to pick the brains of Bellemare and hairstylist and color specialist Ian McCabe to find out which rotating curling irons they'd put in your cart if they had a say. See their picks below!

The Best Rotating Curling Irons, at a Glance

• Best Overall: Beachwaver Co. B1 Rotating Curling Iron
• Best Splurge: T3 Curlwrap 1.25" Automatic Rotating Curling Iron
• Best for Defined Curls: BaBylissPRO The Auto Curler 1" Automatic Rotating Barrel
• Best for Beginners: Conair Infinitipro by Conair Curl Secret Auto Curler
• Best Budget: L'ange Le Pirouette 3.0

The Best Rotating Curling Irons of 2026

Best Overall: Beachwaver Co. B1 Rotating Curling Iron

Best Splurge: T3 Curlwrap 1.25" Automatic Rotating Curling Iron

Best Budget: L'ange Le Pirouette 3.0

Best for Defined Curls: BaBylissPRO The Auto Curler 1" Automatic Rotating Barrel

Best for Beginners: Conair Infinitipro by Conair Curl Secret Auto Curler

Best for Travel: Nume Automatic Curling Iron, 3 in 1 Curling Wand Set

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best rotating curling irons, we leaned heavily on professional hairstylists and our knowledge as beauty experts. We also considered several factors, including barrel sizes, speed settings, heat range, barrel materials, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

As a lifelong curly girl, I know a thing or two about living with naturally frizzy hair. My 3b/3c curls have always been on the drier side, which means a lack of definition has always been part of the picture. Tack on years of heat damage from excessive straightening, and it's a recipe for stubborn hair that requires all the tender love and care to look its best.

While I sometimes wish I was a little luckier in the frizz department, I actually feel more knowledgeable when it comes to the products that live up to their claims. I consider it a blessing in disguise, truly. From hydrating masks to deep conditioners, gels, and wax sticks—I've tried it all.

If you're finding it hard to decipher what to spend your hard-earned money on, you've come to the right place. Below, find 15 anti-frizz formulas that deliver smoother, shinier, more defined strands, tried and tested by yours truly. Trust me. You won't be disappointed.

The Best Products for Frizzy Hair, at a Glance

• Best for Textured Hair: Pattern Leave-In Conditioner for Curls & Coils
• Best for Slick-Backs: Eco Style Olive Oil Styling Gel
• Best Shine-Boosting: Oribe Supershine Smoothing Wax Styling Stick
• Best Protein Mask: Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask
• Best Heat-Activated Spray: Color Wow Dream Coat Supernatural Spray

Creams and Leave-Ins

Best for Textured Hair: Pattern Leave-In Conditioner for Curls & Coils

Best Multitasker: Rizos Curls 6-in-1 Styling Cream

Best Smelling: TGIN Rose Water Smoothing Leave In Conditioner

Gels

Best Lightweight Gel: Nexxus Curl Define Climate Control Gel Cream

Best Lengthening Gel: Aunt Jackie's Flaxseed Don't Shrink Curling Gel

Best for Slick-Backs: Eco Style Olive Oil Styling Gel

Wax Sticks

Best Shine-Boosting Wax Stick: Oribe Supershine Smoothing Wax Styling Stick

Best Smoothing Wax Stick: Got2b Glued Wax Stick

Best Strong-Hold Wax Stick: Not Your Mother's All Eyes on Me 3-in-1 Hair Wax Stick

Masks

Best Drugstore Mask: Pantene Pro-V Miracle Rescue Intensive Bond Repair Mask

Best Moisturizing Mask: Camille Rose Algae Renew Deep Conditioning Mask

Best Protein Mask: Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask

Sprays & Mists

Best Heat-Activated Spray: Color Wow Dream Coat Supernatural Spray

Best Conditioning Spray: Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioning Spray

Best Hair Spray: Dove Humidity Protect Micro Mist Flexible Hold Hairspray

I'll start with what everyone's probably thinking: Yes, there's an overwhelming number of celebrity beauty brands in an already overcrowded beauty market. The celebrities won't be stopped, but by now, consumers can immediately tell the difference between A-listers who have a genuine respect for the category—the science, the community, the existing bigwigs—and those who are merely in it for the big bucks. (I won't name names.) After hearing Jennifer Lawrence speak about her debut haircare line, Mes°, I'll confidently classify her in the former camp.

"I've been wanting to make something for years," the Oscar-winning actress shares during an exclusive brand presentation. "[Working as an actor], I have no agency over my hair at all. Not the color, not the cut, hot tools every day on set. [I was] dyeing it all of these different colors, especially during Hunger Games, when my hair was being dyed brown and then bright blonde." (She recently documented the whiplash on her newly minted Instagram page, if you'd like a visual.) "It was so fried that I ended up cutting it all off. I don't know if anybody remembers the pixie days," she continues. "From that point, I got really focused on hair health." Fifteen years later, give or take, she finally found a partner that aligned with her specific vision: Jasmina Aganovic, chemical bioengineer and founder of biotech beauty company Arcaea. Aganovic's goal, when it comes to creating hair products, is to treat strands as a complex biological material—to target their actual lipid structure rather than simply coating the outer hair shaft like so many traditional formulas. Learning about the science literally gave Lawrence goosebumps. "This is what I've been waiting for," she recounts.

Debuting with three versatile products, Mes° has multitasking baked into its DNA. Each formula provides immediate styling gratification—be it bouncy volume, slicked-back shine, or smoothly defined texture—but it also targets the hair's inner framework for strands that look and feel good long term. "It was always an either or," Lawrence notes. "Either my hair is styled, which means hair spray, hot tools, and teasing, or it's healthy, which means it's listless, flat, and damp." The industry is certainly not lacking high-performing brands in this space, but I will say that after learning about the sophisticated technology here, I'd be just as hyped for the launch if it didn't come with a buzzy celebrity face. Hand on my heart.

Of course, it's also worth noting that Lawrence's current mane has landed on many beauty mood boards as of late. Those lived-in, honey-blonde waves, that wispy fringe—Lawrence is basically the poster child for breezy, "undone" texture, so if she were going to put her name behind any beauty venture (as stars these days are wont to do), I sure am glad she decided to dive headfirst into hair. Ahead, discover everything you need to know about each product, straight from Lawrence and Aganovic themselves.

Good Roots Volume Mist

First, Aganovic shares, it's important to know that the formulas don't exactly fit into a single product category—but that's what makes them so fascinating. Take the Good Roots Volume Mist, for example. It immediately lifts flat, limp locks, like its name suggests, but it also functions as a scalp treatment with oil-balancing actives (namely, a proprietary ARC-5 technology and Mediterranean microalgae). "It's not an annoying scalp treatment in the sense that it's a little dropper that you have to use on a daily basis," Aganovic explains. 'It's just a spray that is also going to give you a great natural lift." A healthier scalp, after all, begets healthier, bouncier roots.

"I need texture in my hair because I have huge cheeks. It must be balanced, and I've never bought the same volumizing spray twice," Lawrence quips. "You can put as much as you want onto wet hair, and it never gets crunchy. Your hair never dries out. Your hair is soft, fluffy, and it stays for days because it's actually a scalp treatment. It's an anti-inflammatory for your scalp and balances oil, so your hair is lifted, healthier, and it lasts."

Multitask Repair Mask

Here's the thing about reparative hair masks: They typically aren't the most user-friendly. Most options require you to wet your hair, rake it from root to tip, then leave them on for 10 to 15 minutes before rinsing. Oh, and don't leave it on for too long, or you might risk protein overload, which results in dry, brittle strands—exactly what you were trying to solve with the mask in the first place. This Multitask Repair Mask completely streamlines the clunky routine, as you apply it on dry hair before you hop in the shower. Then as it marinates, it helps replenish the lipid architecture of the hair by 158% (there's clinical data on this) and keeps those precious proteins from seeping out when you rinse.

The best part? "There's no time limit on it," Lawrence shares. You can leave it on for an entire day if you wanted to—something Lawrence herself has done for a slicked-back "wet" look. "I love wet-hair looks for the red carpet or [for days when] I don't want to do my hair. Before this product, the only thing you can put on for a wet-hair look [that lasts] is lube." Talk about a celebrity red carpet secret. With this mask, "the wet look will stay in perpetuity," she adds.

Off-Duty Restyling Serum

Finally, we have what Lawrence lovingly calls her "floof" serum: a bi-phase oil-serum that smooths frizz (the "floof"), adds shine, and defines texture via a mix of high-tech styling polymers (dubbed AirSilk C15-19) and nourishing emollients. It also provides 450°F heat protection. Though, according to Lawrence, you may rely less on your hot tools once you give it a go. "I get photographed pretty much every time I leave my house, but I don't have time to give myself a blowout, and I don't want to be putting hot tools on my hair every day," she explains. "I wanted to brush my hair and put something in that would [help] the floof life. … This is a hot tool replacement [and] styling serum that can help hold your texture for longer, and it also gets activated with a brush."

It may feel a little "wet" upon application, but don't be wary of the initial payoff. "It doesn't change your hair texture," Lawrence assures. And because of that bi-phase formula, it won't cause buildup or weigh down your locks. "You can even put it on your roots, and it won't make you make your hair flat," she adds.

Shop the Collection

As someone who works in beauty, it feels like a new product lands on my desk every week. But the number of hair brands that genuinely make their way into my routine is few and far between. You see, as someone who has Afro hair and wears it in many different ways, from blowdries to braids, the number of brands that actually cater to all hair types and conditions is limited. But recently, I’ve been testing one particular collection of haircare products that has firmly solidified its place in my routine. And I can use it no matter what hairstyle I have. Enter Cécred.

The Brand

Founded in 2024, Cécred was created to merge global rituals with modern science. With formulas containing a patent-pending bioactive keratin ferment, which works to repair damaged proteins in the hair, the brand aims to cater to all hair types, including coloured and damaged strands. "It’s been my lifelong dream to create a brand that could work for everybody, whether you're pin-straight, coily, wavy, curly or anything in between," says founder, owner and chairwoman Beyoncé Knowles-Carter on the brand's website.

So it should come as no surprise that the brand was an immediate hit amongst beauty editors, hairstylists and influencers alike. And after two long years of waiting for it to arrive in the UK, it finally launched exclusively at Space NK last month.

I was lucky enough to get an exclusive look at the products and try them out before they officially launched here in the UK. Meeting with CEO Grace Ray, lead global stylist Neal Farinah, trichologist Dr Kari Williams and, of course, vice chairwoman Tina Knowles, I got firsthand insight into how the products work. And trust me when I say that they do not disappoint.

The Packaging

You only have to glance at the products to know that the packaging is a huge selling point. I mean, not only will it look extremely chic on your dressing table or in your bathroom, but each product has unique packaging that has been carefully tailored to its use. For example, the Scalp Refresher Spray features a long custom-targeted nozzle designed to reach between braids, under wigs and around extensions.

Not to mention that a signature scent, Temple Oud, runs throughout, giving your hair a boost of scent featuring oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves. It’s genuinely one of the most expensive-smelling hair perfumes I’ve ever smelled.

But don’t let me harping on about the aesthetics and the fragrance fool you. The real gem lies in the effective, hair-loving formulas that literally everyone can use. And luckily for you, I’ve been testing the majority of the products for months now, meaning my recommendations are tried and tested. So without further ado, keep scrolling to discover the nine best Cécred products to consider investing in.

The Best Cécred Products

• Cécred Restoring Hair & Edge Drops, £53
• Cécred Scalp Refreshing Spray, £37
• Cécred Strong Hold Gel, £30
• Cécred Detoxifying Shampoo, £37
• Cécred Nourishing Hair Oil, £42
• Cécred Detangling Spray, £27
• Cécred Wrap & Set Foam, £26
• Cécred Hair & Scalp Balm, £35
• Cécred Thermal Shield Mist, £28

1. Cécred Restoring Hair & Edge Drops

Arguably the most popular product in the entire range, a bottle of the Restoring Hair & Edge Drops is apparently sold every 16 seconds, and after testing it, I can see why. Made with five special peptides known to visibly improve hair density, biotin, rose and ginger to nourish and energise the scalp and patent-pending bioactive keratin ferment to reduce breakage, I’ve genuinely seen a difference in my edges since using this product. Braids can often eat away at edges and cause breakage, especially with high-tension styles, so this product is the perfect antidote. Not to mention that it’s perfect for mature hair—all the women in my family swear by this formula.

2. Cécred Scalp Refreshing Spray

As someone who lives in my braids throughout most of the year, the Scalp Refreshed spray has become a lifesaver in between salon appointments. With a custom-targeted nozzle that allows me to effectively target every point of my scalp and a minty fresh scent that genuinely makes my braids smell freshly washed, I cannot recommend this product enough for those of us who typically wear our hair in protective styles. Not to mention that it works for natural hair, human hair extensions and synthetic hair extensions, so you don’t need to worry about damaging your braids, wigs or weave.

3. Cécred Strong Hold Gel

I’m not lying when I say that I haven’t purchased a single other gel since trying Cécred’s Strong Hold Gel. Not only does it give me the most perfect slicked-back bun when I’m wearing my hair naturally, but this product has also become a lifesaver for my protective styles when they start to look frizzy. I simply use an edge-control brush with the gel to slick down my edges and the top of my hair, add a silk scarf before bed and I wake up with what looks like a fresh set of braids. And you’ll be pleased to know that, unlike other holding gels, there’s no residue, flaking, or white cast, even if you have a heavier hand (like I do). Plus, it’s formulated with StemShield Complex, which protects hair up to 232°C from heat styling, humidity and pollution.

4. Cécred Detoxifying Shampoo

If you prefer a deep-cleansing hair wash that will actually remove oil and build-up, look no further than the brand's Detoxifying Shampoo. Made with PhytoFerment to remove impurities, honey to retain moisture and, of course, the patent-pending Bioactive Keratin Ferment to repair damage, this shampoo gives me the deep, clarifying cleanse I want without feeling too stripping or drying. But the best part? Unlike most shampoos that cause my braids to frizz, this formula allows me to keep my hair fresh between appointments, so I don’t have to deal with itching and buildup that usually come with braids.

5. Cécred Nourishing Hair Oil

So many people underestimate the power of adding a hair oil to their routine, and Cécred’s has quickly replaced my old oil as my go-to. Not only does it smell incredible (I cannot get enough of the Temple Oud scent), but it leaves my hair looking and feeling soft and moisturised. It’s the perfect addition to my braid-refreshing routine, bringing life back to my French curls when they start to feel a bit worn out, but I also find myself reaching for it when I’m wearing my natural hair to give it that extra shine. Not to mention that the ultra-chic packaging looks gorgeous on my vanity. At £42, I’m well aware it sits at a significantly higher price point than other hair oils on the market, but the results make it well worth the extra splurge for me.

6. Cécred Detangling Spray

I cannot believe I used to take my braids out without Cécred’s Detangling Spray, but it’s genuinely changed my life. I simply spray the top of my braids and leave it for 1-2 minutes to work its magic. The result? Extremely soft hair that no longer gets knotted and entangled from the copious amount of gel I apply between salon visits. The hair just untangles seamlessly with the spray, meaning I can safely take out my protective style without fear of breakage or damage.

7. Cécred Wrap & Set Foam

Foaming products that actually set and mould the hair without flaking or leaving a heavy residue are few and far between. So if you've also struggled with this dilemma, look no further than Wrap & Set Foam. This is one of those mousses that feels completely weightless on the hair and scalp, but somehow manages to lock every hairstyle in place. It can be used with or without heat and also works to protect your strands from humidity, pollution and damage. Whether I have braids, a weave or I’m wearing my natural hair, I apply this foam before brushing down my hair and securing it with a silk scarf before bed, leaving me with a sleek hairstyle that doesn’t budge in the mornings.

8. Cécred Moisturizing Deep Conditioner

I don’t think my hair has ever felt softer than after using Cécred’s Moisturizing Deep Conditioner. Infused with hyaluronic acid for hydration, a blend of shea and murumuru butter to deeply replenish, an African oil blend for extra shine and antioxidant-packed hyssop oil, this buttery conditioner is an absolute treat for those of us with dry or damaged hair. If you have finer hair, I would apply this sparingly, as it’s very rich and I can imagine it feeling just a tad too heavy on certain hair types if overdone; however, this is one of those hero products that I’d recommend to literally everyone, regardless of their hair type, density or condition.

9. Cécred Thermal Shield Mist

Whilst a wide number of Cécred’s products are formulated with up to 232°C of protection, you can never go wrong with having a dedicated heat protectant when using a hair dryer or straightener. The Thermal Shield Mist contains an advanced three-part StemShield complex that protects the hair from both artificial and natural heat, as well as a thermal gloss blend that gives the strands a glossy, salon-like finish. It’s been a game-changer when I’m adding heat to my hair at home, leaving it with almost a silk-press sheen that I’m typically only able to achieve at the salon. It’s also incredibly weightless, providing an ultra-fine mist without the crunch or build-up you might expect from a heat protector.

Shop More Cécred Products We Love

How I Tested

I’ve been secretly testing the majority of Cécred’s collection for months before it officially launched in the UK. I assessed each product on both my natural hair and my braids to see how easy they are to use and how effective they are compared to their claims.

Why Trust Us?

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friends.

If you're one of the estimated 8 million women in the UK experiencing some form of hair loss, chances are you've found yourself scrolling through the ever-expanding world of hair-growth treatments in search of something that actually works. From scalp serums and peptide-packed formulas to LED light-therapy devices and supplements promising thicker, fuller strands, the options can feel endless, which makes knowing which are worth the investment another matter entirely.

Whilst hair-growth products have exploded in popularity in recent years, there is one ingredient that trichologists agree is still the most evidence-backed option: minoxidil. But how exactly does it work, and is it suitable for everyone? Can it help with the shedding associated with hormonal changes, stress or rapid weight loss? And what happens when you stop using it?

I spoke to two leading trichologists, Eva Proudman, Absolute Collagen's resident trichologist and Tiffany Hall, trichologist and founder of Trichology, to separate fact from fiction and explore how minoxidil works, whether it's safe to use long-term and what you need to know before incorporating it into your haircare routine.

What Is Minoxidil?

"Minoxidil belongs to a group of medicines called vasodilators, which means that it helps to widen blood vessels to increase blood flow," reveals Proudman. She tells me that back in the 1950s, it was used orally to treat blood pressure but was found to be unstable. However, researchers quickly noticed that patients started to experience improvement in hair growth, and that's how topical minoxidil lotions we see today were developed.

One of the most research-backed treatments for hair loss, there are many clinical studies demonstrating minoxidil's efficacy in promoting hair growth and improving hair density. In the UK, you can buy topical minoxidil from pharmacies without a prescription (although oral minoxidil requires a prescription) or from telehealth services such as Hair+Me.

Why Is Minoxidil Good for Hair Growth?

Minoxidil is a vasodilator, which simply means it widens the blood vessels. This brings more blood, oxygen and nutrients to the hair follicles (the tiny pockets in the skin that each hair grows from). But it also helps in two other ways, says Hall. "Firstly, it lengthens the growth phase. Every hair goes through a cycle of growing, resting and shedding. Minoxidil helps hairs stay in the growing stage for longer."

Secondly, minoxidil works to thicken fine hairs. "In pattern hair loss, follicles gradually shrink and produce thinner, weaker hairs. Minoxidil can help them produce thicker, stronger hair again. It works best for androgenetic alopecia, the medical name for male and female pattern hair loss," explains Hall.

What Are the Drawbacks of Minoxidil for Hair Growth?

The bad news is minoxidil doesn't work the same way for everyone. "To work on the hair follicles, it first has to be 'switched on' by an enzyme, a natural substance in the body that triggers a chemical change," reveals Hall. Some people have more of this enzyme in their scalp than others, which is why one person may see great results whilst another sees very little.

To remove the guesswork and save you washing your money down the drain, Hall recommends taking a TrichoTest. "It is a simple genetic test, usually taken with a quick mouth swab," she says. The test looks at the genes linked to hair loss and to how your body responds to different treatments, including minoxidil. "The results help your trichologist recommend the right type, strength and formula for you, rather than relying on trial and error," adds Hall.

As for side effects, Proudman explains that topical minoxidil is generally well tolerated, but for some people, it may cause scalp irritation, dryness and itching. She adds, "This can be well managed with a good shampoo and conditioner and frequency of washing."

Back in 2024, an unwanted side effect went viral on TikTok. Sharing a video that now has over a million views, TikToker Maria Cribbs says, "Do y'all see the hair growing on my face? I have never had this much hair on my face ever! I don't understand why this [minoxidil]; I put it on my scalp! So I don't understand how it's making hair grow down here [sic]."

Proudman explains that this is uncommon. "I see 250 patients every month, and some find some unwanted facial hair growth and/or an initial increase of hair shedding, but I really do find this to be minimal." She clarifies that oral minoxidil comes with more side effects and can only be tolerated at low doses, adding, "It's why I prefer to work with topical minoxidil."

How to Apply Minoxidil

Proudman advises following these steps when it comes to applying topical minoxidil.

1. Part the hair in the centre and apply the minoxidil to the centre parting, massaging along the parting to the crown and forward to the hairline.

2. Leave a gap of two fingers to each side of the centre and part to the left and right side; apply the minoxidil to the side parting, massaging along the parting and into the temple and hairline on both sides.

I use a metered spray that makes application very quick and easy and avoids coating the hair. You can find various forms of minoxidil, from foams to liquids, all with their own application methods. If you don't want to try minoxidil just yet, we've rounded up six hair-growth alternatives that we rate.

More Products for Hair Growth

1. Champo Growth Serum

2. K18 FutureIQ Biomimetic Hair Longevity Serum

3. Obagi Nu-Cil BioStim Scalp Serum

4. Augustinus Bader The Scalp Treatment

5. UKLash Hair Growth Serum

6. The Ordinary Multi Peptide Serum

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend

If you're like me, then you read the phrase "AI flat-iron" and rolled your eyes clean out of your head. I get it. Despite some interesting advancements in the beauty space (facial imaging, hyper-personalized in-office procedures, and the like), AI has become a bit of a marketing buzzword—an opportunity for brands to say, "Look! We're with the times!" So when a beauty product does boast AI capabilities, I take a long, hard look and determine whether it's doing, well, anything, or is simply riding the bandwagon.

All that to say, when I read about GHD Sculpt—a hair straightener with an AI micro-processor that learns your hair in real time and self-adjusts depending on your styling needs—I approached it with a healthy amount of skepticism. Okay, sounds neat, but is this some haircare hooey? Of course, I had to try it for myself to find out for sure. See below for my full review and how the technology plays out when it comes to real, at-home hairstyling.

What Is the GHD Sculpt?

GHD Sculpt is the brand's "first interactive styler," meaning that it learns your hair in real time (its texture and temperature) and automatically adjusts the heat while you use it—which, in turn, leads to faster styling with way less damage. See, most flat-irons on the market minimize damage by regulating plate temperature, which ensures an even distribution of heat (aka, no hot spots that can burn strands). GHD takes it step further by regulating hair temperature—not plate temperature—to personally tailor the amount of heat to each user's strands. (More on the specific technology in just a moment!)

With this technology, the smart tool results in five times faster styling and zero heat damage. Yes, you read that right—zero heat damage. In the brand's clinical studies, researchers found no statistically significant differences between virgin hair and hair styled with Sculpt and discovered that the hair returns to its natural structure after washing. It honestly sounds too good to be true, as I've always been someone who says, "Heat harms your hair, no matter how you slice it." It turns out that GHD found the only AI-powered loophole.

High-tech results aside, the design is also delightfully ergonomic. The slim, one-inch plates feature a waterfall edge (aka, a smooth, curved surface) that helps you reach closer to the root of the hair and glide through without any snags. That plate design also keeps the hair in place as you twist and shape, which is beyond helpful for creating flat-iron waves. Plus, the device itself is incredibly lightweight—shockingly so, despite being packed with the advanced technology.

How It Works

Okay, for those who immediately raised a brow at the "AI flat-iron" language (again, same), allow me to explain how the tech actually works. GHD trained its algorithm on an array of hair types and styles, to the point where the flat-iron can process 2,900 measurements per second. At the same time, the micro-processor detects when hair is actually between the plates, how thick the section of hair is, the rotation of the styler, and how long the user takes to complete each pass. "That information is processed through a trained machine-learning model and thermal controller, creating a continuous feedback loop," hairstylist Meredith Kirkland, GHD's senior national education manager, further explains. Using all that information at an instantaneous rate, the styler interprets how much heat the hair actually needs (up to 365°F) stroke by stroke and increases or reduces it to create the smoothest, shiniest results. Mindblowing, no?

An important caveat: "When we say GHD Sculpt uses AI, we don’t mean it 'thinks,'" Kirkland clarifies. Rather, the machine-learning model has been fed a plethora of information about what each hair type needs, and it process that information in record time to deliver your optimal styling temperature. "With Sculpt we aren’t simply asking, 'How hot are the plates?' We’re asking, 'What does the hair actually need? That’s a completely different way of thinking about heat styling, and I think that’s where the real innovation is," Kirkland adds.

Here's what's even more fascinating: While Sculpt learns your unique hair type across every section of your head, it forgets that information as soon as you power it down. So if there's someone else in your household (be it a roommate, friend, or family member) who wants to borrow it, the tool has a clean slate and will optimize results based on their individual strand pattern. Turn it off, and the process starts anew.

My Experience and Review

As I mentioned, I was initially very skeptical about this AI-powered tool. It sounded impressive, don't get me wrong, but I wasn't totally sure how those science-backed benefits would translate on real hair, outside of a controlled lab. I've been burned before (pardon the pun) when it comes to supposedly healthier hot tools, and I also already own (and love) my GHD Chronos Max, which boasts larger plates for thicker, curlier hair and a single 365˚F temperature setting for optimal styling. Would this smaller, smarter device really impress me?

To avoid burying the lede: Yes, yes it absolutely did. The very first time I tried Sculpt at a brand preview, I was stunned by how quickly it smoothed my frizz-prone strands into effortless beach waves. Usually, I'd need to flat-iron my whole head and then strategically add in the curls, but Sculpt was able to do both in one fell swoop. Over the course of 40 days, I've used it to smooth frizz at the crown, define my face-framing curls, and, of course, straighten my strands to sleek perfection.

Each takes no more than 15 minutes maximum, which is a real feat for my dense, wavy-curly lengths. No lie, the "after" photo below only took five minutes of styling—yes, five, even after I went to sleep with wet hair and woke up with some seriously tangled bedhead. I could have gotten the strands even sleeker if I hadn't been running late for an appointment, but I digress. This thing works fast, mainly because you truly only need one pass per section for the smoothest results. "Because it personalizes the heat delivery based on your hair and how you’re styling, you don’t have to rely on repeatedly going over the same section to get the result you want," adds Kirkland.

I also don't need to apply nearly as much pressure to each section of hair in order to manipulate it into the shape I want. The plates softly glide through any twists and turns, and my strands respond to the subtlest flick of my wrist. "Personally, I love using Sculpt to create glam waves," Kirkland agrees. "The shine and definition it gives the hair is incredible, and I love that you can get that polished finish while still having movement." This ease, combined with the notably lightweight design, also means my arms aren't painfully sore by the time I've finished styling my whole head. A smaller win, but a worthy perk nonetheless!

Another important note: I don't experience the dreaded "burning hair" smell associated with so many other flat-irons, which is usually a result of excessive heat. I typically air-dry my hair on a daily basis (with the occasional blowout for special events) and avoid picking up the flat-iron to smooth down flyaways, as it tends to do more harm than good for frizz in the long-run. With Sculpt, however, that hesitation becomes a non-issue. I can use it often (even daily) to define curls or polish my hairline without worrying about tossing my hair health goals out the window, and that peace of mind definitely makes it worth the splurge.

Is the GHD Sculpt Worth It?

With the intricate technology comes a heftier price tag to match: $449, to be exact. That's certainly nothing to scoff at, especially compared to the $379 Chronos Max, so if the original flat-iron better aligns with your budget, go ahead and stick with that. But I'd say the faster, precise results with zero heat damage are well worth the extra $70. If you're already a fan of GHD hot tools, yes, I'd recommend the upgrade. I still own my Chronos Max, for what it's worth, but I legitimately haven't touched it since the Sculpt came into my life, as my sleek hair looks have never been easier to achieve.

On the other hand, if you're someone who hasn't bought a new flat-iron since the 2010s (I respect the loyalty), trust me, you don't know what you're missing. The heat styling space has seen some exciting new developments over the years (ceramic plates, ionic technology, infrared alternatives, etc.), but AI-personalization is undoubtedly the breakthrough frontier. Some brands may use this "trend" for their marketing gains, but given how effectively Sculpt can measure styling habits in real time, GHD is genuinely leading the charge.

Shop GHD Sculpt

More GHD Tools I Use and Love

However you decide to color your gray hair—be it with a full head of highlights, dye, or nothing at all—is 100% your call. There's no right way to wear silver tresses, and you should feel empowered to style them however you feel most comfortable. I know, easier said than done, but it bears mentioning before we dive in! That said, the decision to go full gray isn't so cut-and-dried. Especially for those with color-treated hair, the transition can result in an awkward line of demarcation between the natural gray and previously dyed strands. The solution? Find a colorist well-versed in French blending.

Whether you're embracing silver or looking for a natural, low-maintenance way to cover up stray grays, this technique is one to have on your radar. Scroll below for every detail worth knowing before your appointment.

What is French blending?

French blending, put simply, is a highlighting technique that helps you transition to gray hair, softly blending silver strands into the surrounding color instead of covering them up completely. The exact term was coined by L'Oréal Professionnel (hence the "French" bit), but it essentially is a specific type of gray blending that's since been trademarked by the brand. "It's a more customized, luxury approach to traditional gray coverage," shares hairstylist and L'Oréal Professionnel ambassador Jacob Khan. "It celebrates the dimension and silver already in the hair while enhancing and blending the overall color."

Now, that's not to say you must commit to a full head of platinum. Sure, French blending is A+ for those who want to eventually embrace an all-gray mane, but it's also great for those looking for low-maintenance color without obvious regrowth. "I think a lot of clients are moving away from the idea that they need to cover every gray hair every three or four weeks. Now, they can blend the color, not cover it," Khan adds. "By combining lightening techniques with demipermanent and ammonia-free color options, we can create a dimensional, lower-maintenance result without the commitment of completely covering every silver hair."

What are the benefits?

• Low-maintenance: As discussed, French blending minimizes any harsh regrowth, which means you can go longer in between salon appointments. "It is so much more low-maintenance than a traditional root touch-up," gray-blending specialist Farah Hurdle says of the technique. "People love that they can go longer, and it grows in so gracefully."
• Customizable: Whether you're looking to transition to full gray or have scattered silver strands, French blending can effortlessly suit your needs. According to Khan, the service can be customized depending on someone's previous color and how much they want to alter their natural pigment.
• Healthier for hair: Chemical processing of any kind, including hair color, harms your hair. There's unfortunately no way around it, but French blending does provide an option with far less damage, given the fact that you're not completely touching up the roots every three to four weeks. Small wins, right?

How It Works

It's difficult to provide a general how-to, considering the process is fully customizable for every head of hair, but overall, you can expect a mix of highlights, lowlights, and demipermanent color to strategically lighten or add depth to certain areas. "This can involve foil work, strategic lightening, and toning with the goal of creating a seamless blend between the client's natural silver and their salon color. The finished result should feel dimensional, glossy, and intentional," Khan explains.

If you're just starting out on your French blending journey, Hurdle recommends spacing out your sessions into three appointments eight to 10 weeks apart, especially if you're opting for a full transition. "Each of these appointments is about four to five hours long," she adds, and the entire process should take about six to nine months. That may sound like a big undertaking, but remember, you'll wind up needing fewer touch-ups than you would with traditional gray-hair coverage, so the timing does level out. Also, the commitment level ultimately depends on your starting point and what your base color looks like. "Each client is so unique. Consultations are very important," she says.

Is French blending the same as gray blending?

Well, not exactly. French blending is a type of gray blending that, according to Hurdle, "uses softer, ashier tones of hair dye to color the hair strands." Think of gray blending as the umbrella term for the technique that blends your natural grays with highlights and lowlights and French blending as a bespoke subset.

There's also a slight distinction when it comes to the end goal. See, traditional gray blending is meant for those who want to transition to fully gray hair. French blending, on the other hand, doesn't require a commitment to going full-on silver. "Instead, we use that silver as part of the finished color," Khan explains. "You can still add brightness, depth, warmth, or dimension and continue changing your look. For someone who wants more time between appointments but isn't ready to completely transition to gray, it's a great middle ground."

You could theoretically get away with using French blending and gray blending interchangeably in casual conversations, but just know that they do have subtle differences.

The Best Products to Maintain French Blending Results

Hair thinning can sneak up on you. Maybe you've noticed more and more strands plastered across your shower walls. Or it can hit you all at once. Everything is fine, and then suddenly you're anxiously analyzing your hairline in the mirror. Regardless of how or when you notice it, there's something you can do about it. Start with a dermatology appointment. Derms are experts in the field of skin, hair, and nails, and they're highly equipped to pinpoint the exact cause of your thinning hair and map out specific solutions.

You can also incorporate expert-recommended products in your routine to support hair density. That's where I come in. I assembled a list of the best science-backed solutions for thinning hair with the help of two top dermatologists and a celebrity trichologist. Ahead, get the lowdown on all things hair thinning, from potential causes to regrowth timelines, products, and more.

What causes hair thinning?

Michael Tassavor, MD, FAAD, is a board-certified dermatologist at MDCS Dermatology. He says there are multiple causes of hair thinning, which is why a dermatology appointment can be so helpful in treating and/or reversing it. The most common? Androgenetic alopecia, the scientific term for hereditary, hormone-related hair thinning. Tassavor says it affects about half of women over a lifetime.

"Next is telogen effluvium from triggers like illness, childbirth, thyroid issues, low iron, or certain medications," he says. There's also autoimmune-related alopecia areata and traction alopecia, which is shedding from tight hairstyles and is largely preventable. "One more that shouldn't be missed: scarring alopecia, where inflammation destroys the follicle. That loss is permanent, so it needs early diagnosis. If shedding is persistent, it deserves a visit with a dermatologist," Tassavor explains.

Morgana Colombo, MD, FAAD, is a board-certified dermatologist at Integrated Dermatology of Reston. She reiterates that the potential causes of thinning can vary, from genetics to hormonal changes. The latter are particularly relevant to women, especially during perimenopause, menopause, postpartum, and with thyroid disorders. "We also commonly see increased shedding after significant physical or emotional stress, illness, surgery, rapid weight loss, nutritional deficiencies, or certain medications," she says. "This type of shedding (telogen effluvium) often becomes noticeable two to three months after the triggering event."

Helen Reavey is a celebrity trichologist and hairstylist and the founder of Act+Acre. For the unfamiliar, a trichologist specializes in hair and scalp health, which is why Reavey is uniquely positioned to speak to this issue. "I always encourage people to look at their hair and scalp holistically," she says. "Genetics can certainly play a role, but stress, hormonal changes, nutritional deficiencies, illness, certain medications, and even styling habits can all contribute to increased shedding or changes in density. Scalp health is also incredibly important. The scalp is where healthy hair begins, so maintaining a balanced, hydrated scalp environment is an essential part of supporting healthy hair growth."

Seasonal Hair Shedding

If you've noticed that your hair seems to thin in a particular season, you're not imagining things. Many people notice changes in their hair density in certain seasons, especially the fall. "It's completely normal to shed hair every day, but some people may notice an increase during seasonal transitions," Reavey says. "Hair naturally moves through different stages of the growth cycle, and at certain times, more hairs may enter the shedding phase at once. That said, if you're experiencing sudden or excessive shedding that persists, I always recommend speaking with a healthcare provider to determine whether there may be an underlying cause."

The derms agree. "There is evidence that hair shedding can fluctuate seasonally," Colombo says. "Some people notice increased shedding in late summer and fall and sometimes another smaller increase in the spring. Hair naturally cycles through growth, transition, and resting phases, so a certain amount of variation throughout the year is normal."

Tassavor seconds this, saying seasonal hair shedding is real: "Shedding peaks in late summer into fall and is lowest in late winter, likely a leftover mammalian rhythm. More follicles enter the resting phase in summer and shed a few months later. It's usually normal and temporary, not a sign of permanent thinning, but it can make an underlying thinning pattern look worse for a few weeks."

Can hair and scalp products actually reverse hair thinning?

You don't have to sit back and watch your hairline change or your ponytail shrink. When I ask Tassavor how much topical products can make a real, visible difference, he says, "Quite a bit if we're talking about the right one." With the right product, you can see a difference with consistent use.

Both derms recommend minoxidil, an FDA-approved over-the-counter medication widely used to treat pattern hair loss and stimulate hair growth. It's the hero ingredient in products like Rogaine. (More on that in a minute.) Reavey says non-minoxidil products can make a difference, too, as long as they're thoughtfully and intelligently formulated. "Topical products can be a really helpful part of a routine for thinning hair, especially when they're formulated to support the scalp and follicle environment," she says. "They may not address every underlying cause of hair loss, particularly if the cause is hormonal, genetic, or medical, but targeted scalp treatments can help create an optimal environment for healthier, fuller-looking hair."

How long does it take to reverse hair thinning?

To reiterate, you can treat and even reverse hair thinning. The downside? It might take longer than you would like it to. "Hair requires patience because its growth cycle is slow," Colombo says. "With an evidence-based treatment such as topical minoxidil, I generally tell patients not to judge the results after a few weeks. It often takes approximately three to six months to begin seeing a meaningful difference, and continued improvement may occur beyond that. Some people also experience a temporary increase in shedding when they begin minoxidil. That can be alarming, but it can occur as follicles transition into a new growth cycle. Consistency is extremely important. Hair treatments generally need to be used continuously to maintain their benefit."

Tassavor agrees, although he extends the timeline slightly farther. "Plan for six to 12 months of consistent use before visible density changes, with a check-in around six months. One honest warning: Many people shed more in the first month or two, and that's actually a good sign. Follicles [are] shifting into growth. And it's a commitment, not a course. Minoxidil controls thinning. It doesn't cure it, so stopping usually brings the shedding back within months," he says.

Reavey says consistency is just as important for non-minoxidil treatments. "I always tell people not to expect an overnight change in density from any topical treatment. With Act+Acre's Stem Cell Scalp Serum ($55), consumer testing found that 90% saw new hair growth in six weeks, while our 12-week clinical study showed 56% less visible hair fallout," she says. "Results will vary from person to person, but generally, you want to give a scalp treatment several weeks to a few months of consistent use before evaluating your results."

Derm-Recommended Products for Thinning Hair

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best products for thinning hair, we leaned heavily on expertise from two top dermatologists and one trichologist. We also incorporated our own testing and knowledge as beauty experts. Of course, customer reviews were kept in mind when creating this list.

Why Trust Us

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

Jenna Perry could have a PhD in predicting hair trends. The celebrity colorist (responsible for the transforming the tresses of Kaia Gerber, Emily Ratajkowski, and Kendall Jenner) has coined more than a few buzzy hair looks over the years—"NYC blonde" and "cherry cola," to name a couple all-stars—so whenever I have the honor of sitting in her chair, I give her total creative freedom. That said, I couldn't help but mention how much I loved the sun-kissed highlights she recently did for Gerber (inspired by '90s Cindy Crawford). "Maybe something in that realm?" I posed. Perry paused for a beat, pensively fluffed my hair, then declared we would go in a slightly different direction: cashmere bronde.

What Is Cashmere Bronde Hair?

Let's dissect the term, shall we? Bronde, as you likely know, is a cross between blonde and brunette—just a smidge too dark to be dirty blonde yet not quite as rich as a true dimensional brunette. My natural hair color falls squarely in the middle, so Perry wanted to maintain the base and add some soft, sun-streaked highlights, which is actually somewhat similar to what she did for Gerber. "I put the [color] a little bit brighter around your face for the high-contrast, '90s supermodel thing we were going for with [Gerber's] hair," she explains. "I just did it for your natural base—a really nice medium blonde—and kept it slightly on the neutral-cool side."

Aside from those contrasting face-framing pieces, the rest of the color appears super soft and blended. "There isn’t a harsh transition from the deeper root into the lighter ends," Perry adds. "It reminds me of cashmere because it feels warm, understated, and luxurious… It’s the kind of color that looks even better when it moves and catches the light." The "cashmere" bit does nod to the creamy, tow-blonde shade she used for my highlights, but it's more about the subtlety of tones to create a seamless, "Does she even have highlights?" effect. (Quiet luxury, dare I say.)

What to Ask For

To replicate the color, "I would ask for a brighter, painted hairline, and then just focus on highlights throughout the ends," Perry shares. "It's not necessarily a money piece, but it's a little modern rendition of it since it's brighter around your face." Product-wise, she used R+Color's Hypermatic 10-Minute Demi-Permanent Liquid Hair Color in Wired (NP7) to create depth at the root, then Palace (NP9) and Athens (GP9) through the ends for that creamy, cashmere finish. "The combination creates a really soft brunette base with expensive-looking blonde woven through it," she adds.

I can attest: My hair has never looked more effortlessly luxurious. Another stylist even complimented my hair two weeks later, asking, "Is that your natural color? It's so good." That's when you know you have good highlights—when they're so gloriously lived-in that people (even pros!) wonder if they came from the actual sun. It's a pretty impressive feat, especially considering the process took only a little over an hour. "A lot of people think that when you go into a salon, you need the full shebang," Perry adds, "but, sometimes, you really need just a little sun kiss on the hairline."

The Best Products to Maintain Cashmere Bronde Hair

During my high school and college days, I was never one to shy away from putting my hair through the wringer. I was at the salon at least once a month to straighten my 3B/3C curly hair, and somewhere along the line, I decided I wanted to try highlights. Spoiler alert: it didn't end well. Even though I was loving my honey-colored highlights, the damage that it caused was undeniable. Anytime I wore my curls out, I noticed more frizz, breakage, and overall dryness (deep conditioner became my best friend).

Fast forward to 2018, and I had somewhat of a curly hair wake up call. For some people heat styling makes everything more manageable, but I was on a mission to re-embraced my curls and wanted to reset. From that day on, I decided no more straightening my hair and definitely no color. As tempting as it's been, I had become quite comfortable with the idea that I would never see my hair in a different shade for the sake of maintaining my healthy hair.

That is until the As I Am Curl Color came across my TikTok. It was marketed as a temporary hair color that doubles as a gel and cream—there would be no damage, and it would come off during my next wash. At first, I thought this was a way too good to be true, but I also loved the idea of potentially being able to color my hair. So as the curious beauty editor I am, I decided to take the leap and try it myself. Read on for my full review.

About The As I Am Curl Color

The As I Am Curl Color is marketed as a "temporary curl gel that lasts up to one wash," according the brand's website. It’s formulated with ceramides to boost moisture, strength, and elasticity, in addition to Jamaican black castor oil for thickness and shine. It’s ammonia, paraffin, and silicone-free, and doesn’t contain any harsh chemicals.

The Curl Color also contains sub-micron technology that breaks ingredients down into smaller particles for better absorption. This ultimately strengthens the scalps protective barrier and reduces the risk of irritation. The results? A medium hold that locks the style of your choice in for 24 hours while improving hair moisture by 60%. The application process is quick, easy, and damage-free.

How I Used The As I Am Curl Color

To kick off the process, I washed my hair with my go-to products (I've been using the Pattern shampoo and conditioner for years). From there, I put my hair in a claw clip and set up everything I needed. This included the Bold Gold Curl Color, a box of disposable gloves, my styling brush, and my leave-in conditioner.

Also, it's important to note that the Curl Color can stain your hands and clothing, so definitely keep that in mind before you begin. Since I was going for highlights rather than a full color change, I carefully sectioned my hair off. My hair dries fast, so at this point, I had to re-wet it using my spray bottle.

From there, I generously applied my leave-in and detangled my curls before reaching for the Curl Color. I took a more conservative approach, making sure to apply the color more heavily to the ends and work the product upwards on the hair shaft. While you can dry your hair with a diffuser to lock the color into place, I decided to air dry as I typically would.

The Results

On the first day, I definitely saw noticeable results, but the color really popped on the second day. The Bold Gold transformed my dark brown hair into an ash brown that looked like an extension of my natural color. One thing I noticed is that the color has somewhat of a shimmer to it, so if you touch your hair, even after it's done, you'll notice a small amount on your fingertips.

That said, the shade I used didn't get on my clothes or my pillows in the days following the application. As I Am offers other vibrant colors that are more pigmented, so I can't speak to those but I didn't have any transfer issues with the gold. Admittedly, one of my concerns was that it wasn't going to wash out, but it was completely gone in just one wash.

Overall, the gel cream formula left my curls looking shiny and defined significantly longer than some other products I've tested. To say I was impressed would be an understatement.

Before

After

Is the As I Am Curl Color worth it?

Truthfully, I think whether or not this product is worth it mainly depends on your hair type and wash day schedule. I wash my hair every five to seven days, so I felt like I got my money's worth. You also get the extra peace of mind knowing that if you don't like the color or you messed up, you can wash it out. The fact that it's temporary also gives you the opportunity to switch things up as often as you'd like without the damage, making it great for special occasions or in-the-moment decisions that don't require long-term commitment.

The color aside, the gel cream formula genuinely exceeded my expectations. I was slightly concerned that my hair would end up super frizzy, but as I previously mentioned, my curls still ended up defined. At the end of the day, this product does exactly what it promises: temporary color, zero damage, and an easy wash out process.

If I could pick a compliment to receive for the rest of my life, it would probably be something along the lines of "Wow, your hair looks so shiny." It's not just a vain ego boost that gives me confidence when I flip my hair over my shoulder. It's an indication that I'm treating my mane properly: giving it a healthy dose of hydration, using the right rotation of strand-strengthening products, and effectively protecting my hair before styling it with heat. This, however, is not a compliment I hear every day—unless I've come straight from a salon or used an in-shower gloss treatment the night before. But when our strands are looking a little extra dull, my fellow beauty editors and I rely on this low-effort product that transforms our lackluster locks into "liquid hair" in a pinch. That, my friend, is shine spray.

If you're wondering what exactly shine spray is and does, you've come to the right place. This glossy elixir mists your strands in a fine layer of glassy product—fighting humidity-induced frizz, enhancing your hair color, and, of course, boosting shine. Oftentimes, these formulas are packed with additional functional benefits, such as heat protection and hydrating ingredients. Adding a shine spray to your cart might seem high-maintenance (After all, what's the difference between that and a shiny hair spray? More on that later.), but it's a worthy investment for a low-maintenance life.

These magical mists come in a range of formulas and price tags, so we tested options from the drugstore aisle and luxury beauty departments alike to find the ones worth your hard-earned cash. Here, shop the best shine sprays of 2026.

The Best Shine Sprays of 2026, at a Glance

• Best Overall: Color Wow Dream Coat Supernatural Spray
• Best Drugstore: Tresemmé A-List Collection Lacquer Shine Spray
• Best Lightweight: Amika Top Gloss Shine Spray
• Best Hydrating: Chris McMillan The Glassy Smooth Hair Oil
• Best for Waves and Curls: Oribe Aprés Beach Wave and Shine Spray

Best Overall: Color Wow Dream Coat Supernatural Spray

Best Drugstore: Tresemmé A-List Collection Lacquer Shine Spray

Best for Fine Hair: Amika Top Gloss Shine Spray

Best Hydrating: Chris McMillan The Glassy Smooth Hair Oil

Best for Static: IGK Disco Disco Clear Gloss Shine Spray

Best for Waves and Curls: Oribe Aprés Beach Wave and Shine Spray

Best With Heat Protection: Color Wow Extra Mist-ical Shine Spray

What to Look for in a Shine Spray

• Glossy finish: Let's face it. The most important characteristic in a shine spray is, well, a shiny finish. It should be able to give your strands a glossy sheen sans hair glazes or in-salon treatments; however, it's a quick fix and won't offer the same results as those intensive treatments. Look for hydrating ingredients and specialized formulas (ahem, Color Wow's mullein-powered Extra Mist-ical Shine Spray) for impressive shine without a heavy feel.
• Smoothing properties: Your spray of choice should do more than just coat your hair in a lacquered sheen, though. Good shine spray works well for frizzy hair, slicking down flyaways with light hold and defining your natural texture. Take, for example, the weightless Amika Top Gloss Shine Spray, which works supremely for fine frizz, or the Oribe Aprés Beach Wave and Shine Spray, which enhances natural bends with glossy shine. This spray should finish your look not just with a radiant finish but also a smooth one.
• Extra benefits: Top-notch shine spray should make our styling routines easier, offering additional perks like heat and UV protection while nourishing our strands. Chris McMillan's Glassy Smooth Hair Oil is a prime example, offering styling protection up to 450°F, smoothing frizz, and nourishing dry strands with a moisturizing blend of botanical oils.

Are shine spray and hair spray the same thing?

While shine spray and hair spray possess some of the same qualities—they tame frizz, add shine, etcetera—they serve different purposes in the styling process. Hair spray is designed to offer light to extra-strong hold, varying from touchable grip that keeps your hairstyle loosely defined to strength that adheres every strand together in a smooth style. (Think tousled beachy waves and slicked-back buns.) While hair spray has a bit more gusto, shine spray is meant to be that sleek finishing touch.

How We Chose the Best Shine Sprays

We chose the best shine sprays of 2026 by testing a handful of shine sprays—both famous and niche, pricey and budget-friendly—to find which were worthy of your hard-earned cash. These sprays, both new and long-favored, have impressed our team of beauty editors throughout the years and continue to earn spots in our hair-product collections. We will continue to update this list of favorites as we trial and discover new formulas, keeping our recommendations current and reliable.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

As a beauty editor, I can't help but align my routine with the seasons. In winter, I bring out the best cold-weather skincare products. (Bodycare is a big part of that.) In spring, I swap heavy formulas and fuller-coverage makeup products for soft, sheer ones. In summer, I'm all about ultra-lightweight, gel-based skincare. Come fall, I start the cycle all over again, switching out a product here and a product there until my routine fits my fall needs—namely, more moisture, new seasonal makeup shades, and more correction-geared skin treatments. Ahead, see every strategic fall beauty swap I'm in the process of making right now.

Out: Skipping Retinol

In: Using Retinol 3x Per Week

I've been consistently using retinol serums for close to three years, but this summer, I hit pause for two reasons. First, I simplified my skincare routine due to a few unwelcome rosacea flare-ups, and my retinol didn't make the cut. Second, retinol speeds up cell turnover, which makes your skin more susceptible to sun damage. Despite diligent sunscreen use, I didn't want to risk that, as I knew I'd be spending so much time at the beach.

Read the ultimate guide to retinoids, based on type, strength, and skin type.

Now that I'm off the beach and out of the sun (for the most part), I'm dialing back into my retinol routine. I want all the extraordinary anti-aging effects, and I wouldn't mind if it fades some accidental post-summer sun damage either.

Dermatologists recommend starting slow. Most suggest using it only once or twice a week, at night, and building up from there. I, for one, will be using it twice per week to start, eventually getting back to my standard three times a week in mid-to-late fall. I'll use a pea-sized amount for my whole face, apply it to dry skin, wait a few minutes for it to absorb, and follow up with moisturizer. This is the best bet for minimizing irritation, dryness, and redness.

I only trust a small number of retinol serums, and Skinceuticals' Retinol 1.0 Maximum Strength Refining Night Cream ($102) is one of them. It's expensive, but it's high-grade and lasts forever. My previous tube lasted me about a year, and I saw quick improvements in my skin.

Out: Lightweight, Gel Moisturizers

In: Thicker, Occlusive Moisturizers

Most people think their skin gets dry in the fall because temperatures drop. That's true, but it's only part of the whole picture. You also need to consider changes in humidity. In the fall, there's less moisture in the air, which means your skin is vulnerable to Transepidermal Water Loss (TEWL). This is when the skin loses moisture, as it evaporates into the air. It's also the reason why your skin can feel so dry after a long flight, but I digress.

To prevent TEWL, you can swap your lightweight gel moisturizers for thicker, richer, more occlusive ones. It all depends on your skin type (acne-prone people will want to avoid anything too rich), but it's a good rule of thumb to follow. I, for one, stock up on mid-weight moisturizers to use during the day, and thick, occlusive ones to use at night, almost like an overnight mask.

Avène's Cicalfate+ Restorative Protective Cream is an obvious and derm-recommended choice. It's incredibly gentle and locks moisture into the skin, defeating TEWL. Come fall, I apply a fairly thick layer at night and wake up with soft, smooth, glowing skin.

Out: High-Temperature Heat Tools that Damage My Hair

In: High-Velocity, Air-Drying Styling Tools

I just penned a 3000-word article on summer-induced hair damage. It inspired me to take a long, hard look at my current haircare routine, and—no surprise—it wasn't cutting it. With so much damage from chemical processing, heat styling, and tight hairstyles, I need some help. An easy solution? Swapping out my 400°+ heat tools for those that use high-velocity air-drying technology, like Shark's Speedstyle Pro Flex Professional Performance High-Velocity Hair Dryer System. It's gentle on the hair, yet effectively styles it with four unique attachments.

Out: Over-Relying on Mascara and Brow Gel

In: Using Lash and Brow Serums

While it's true that I've been championing the no-mascara trend recently, that doesn't mean I've gone cold turkey. Thanks to quite a few work events, social obligations, and summer weddings, I've been wearing waterproof formulas here and there. And let me tell you, the removal process is harsh on my natural lashes. No matter how gentle I think I'm being, I'm bound to lose a few lashes to the sink. That's why I want to invest in a good lash serum to encourage natural, fluttery length.

The same goes for my brows. After a summer of brow pencils, pomades, and gels, I want to get back to basics and encourage real growth and density. That's where Grande Cosmetics' Grandelash and Grandebrow Travel Duo ($74)($68) come in. The award-winning formulas are full of vitamins, peptides, and amino acids to make a real, visible difference in brows and lashes.

Out: Lightweight Body Lotion

In: Rich Body Lotions and Oils

Remember how I said I was swapping out lightweight moisturizers for thicker, richer ones? The same goes for my bodycare routine. In the fall, I'm prone to Keratosis Pilaris (KP), scaly shins, and a rough and bumpy texture. Instead of reaching for the same lightweight lotion I used this summer, I'm going to invest in richer textures with high-grade active ingredients. That's why I'm eyeing the Eminence Organics Skincare Body Hydration Bundle ($80)($60).

It includes a full-size Coconut Firming Body Lotion, which, per the name, firms and tightens the skin with coconut, shea butter, and grape seed oil. It also includes a full-size Apricot Body Oil. Along with the hero ingredient, it contains an assortment of silky botanical oils for soft, smooth, hydrated skin.

If you're reading this, odds are you know a thing or two about what it's like living with thin hair. I can sometimes feel like a blessing in disguise to not have to deal with a ton of hair that takes up a ton of time to manage. On the contrary, it can feel like a never-ending battle trying to find a haircut that elevates your look while keeping it low-effort.

Fortunately, there are plenty of incredible stylists out there who know exactly how to make thinner strands look their best. ”With thin hair, I’m always trying to make the hair feel fuller and stop it from just lying flat,” says celebrity Marc Ballance. “Bobs and lobs can be amazing for thin hair because removing some length can instantly make the ends feel fuller, but longer hair can absolutely work too if you’re strategic about where you add movement and where you keep weight.”

Now that you know what the pros look for before working their magic, keep scrolling for the best inspo images out there from A-listers. You’ll also find more insights from Ballance on the dos and don’ts for maintaining your look.

The Best Haircuts for Thin Hair

1. Long Layers

Jennifer Aniston stunned with these long layers at the season four premier of The Morning Show. The cut framed her face perfectly and added extra dimension to the look.

2. Slick Back

Everyone couldn't stop buzzing about Zendaya's slicked back bob during the season three premiere of Euphoria. It's incredibly glam and low-effort.

3. Long Waves

Victoria Beckham added extra length and waves to her hair for major boss babe energy.

4. Classic Bob

You can never go wrong with a classic bob, and this sleek cut on Tyla proves it.

5. Face Framing Pieces

Olivia Wilde's face-framing layers has been a staple for the actress for years, and let's face it, this look never goes out of style. "I love adding shorter framing around the face because it gives movement and makes the haircut feel more styled without taking too much density away from the rest of the hair," says Ballance.

6. The Shag

A shag will always be a classic cool girl look. Just take it from Kristen Stewart.

7. The Side Bang

Our resident It girl Alexa Chung never failed to make this iconic side bang look stylish.

8. Flipped Bob

Something about this flipped bob on Gracie Abrams gives pixie dream girl energy.

9. Deep Side Part

Middle parts have had their moment, but the deep side part is back. If you want extra volume, try curling your ends.

10. The Slick Back

For a minimal-effort look that has a timeless and elegant feel, try this low bun slick-back like Maude Apatow.

11. Long Bangs

Long bangs have been everywhere lately (think: Emma Chamberlain and Anne Hathaway). They're a great way to frame the face and add volume to thinner hair.

12. The Lob

The lob is a great transition look for anyone who had a bob and is ready to grow out their strands. Halle Berry's curls make this look super sophisticated.

13. The A-Line

If you're feeling experimental, consider trying a more daring cut like this A-line worn by Michelle Yeoh.

14. Sleek Pixie

Volume is key, but this sleek pixie on Taylor Russell screams quiet luxury. Plus, the deep side part creates undeniable dimension.

15. Layered Bob

Cameron Diaz turned heads when she stunned on the red carpet with this layered bob. "Layers in short hair can create movement, texture, and volume, and they can stop a shorter cut from feeling too heavy or solid," says Ballance.

What kind of cuts should you avoid with thin hair?

Between shorter cuts and longer layers, you have plenty of options to work with. Still, there are some hairstyles that could limit your hair's potential. "I’d be careful with one-length hair, especially if the hair is already very fine or lacking volume," says Ballance. "I’d also avoid taking too much weight out of the ends. With thin hair, you want to create movement without sacrificing density, and you still want those ends to look and feel full."

I love summer, but it's harsh on my hair, skin, and nails. They've endured salt water, chlorine, heat styling, back-to-back gel manicures...you name it. Now, on the cusp of autumn, I need a major beauty reset. Luckily, I know just what to do, thanks to a decade of beauty-industry experience. It won't cost me an entire paycheck either. Aside from a haircut and color refresh (because that appointment is necessary and pre-booked), I'm forgoing all other professional services and opting for at-home fixes instead. Ahead, see the nine steps I'm taking to repair my skin, hair, and nails. Consider it my personal fall glow-up guide.

1. (Re-)Incorporate Retinoids

I put a pause on using retinol serums this summer for two reasons. First, I simplified my skincare routine due to a few unwelcome rosacea flare-ups, and my retinol didn't make the cut. Second, retinol speeds up cell turnover, which makes your skin more susceptible to sun damage. Despite diligent sunscreen use, I didn't want to risk that, as I knew I'd be spending so much time at the beach.

Read the ultimate guide to retinoids, based on type, strength, and skin type.

Now that the days are slowly getting shorter and colder, I'm ready to recommit to my trusty retinol. As any dermatologist will tell you, it's best to start slow. Most experts recommend using it only once or twice a week, at night, and building up from there. I, for one, will be using it twice per week to start. I'll use a pea-sized amount for my whole face, apply it to dry skin, wait a few minutes for it to absorb, and follow up with moisturizer. This is the best bet for minimizing irritation, dryness, and redness. With time, I'm looking forward to seeing the results, which include minimized lines and wrinkles, fewer breakouts and clogged pores, faded sun damage, and smoother skin texture. It's just what my post-summer skin needs.

Lately, I've been loving Prequel's Retinal Renew ($29), which contains an advanced, highly stable retinaldehyde (the strongest, nonprescription form of vitamin A), as well as soothing ectoin and bio-enhanced cica to minimize dryness and irritation. I also like Obagi's Medical Retinol ($90). If you're new to retinoids, I suggest The Inkey List's Starter Retinol Serum ($15), which is a gentle formula.

2. Swap Lightweight Gels for Mid-Weight Moisturizers

As the temperature and humidity drop, that lightweight gel moisturizer you've been using all summer just might not cut it anymore. At least, that's true for me and my skin. Come fall, I want—nay, need—a moisturizer that will keep moisture locked into my skin without causing clogged pores, AKA a mid-weight moisturizer. Not too rich, not too light, these formulas strike the perfect balance. In my opinion, they also work the best under makeup.

Lately, I've loved Prequel's new AM/PM Moisturizer ($18), which is silky, smooth, and moisturizing without being heavy or greasy. I also love the affordable price. I've also used the iconic Kiehl's Ultra Facial Cream ($39) for years. And Peach & Lily's Matcha Pudding Antioxidant Cream ($25) never disappoints.

3. Invest in an LED Mask

I'm a big fan of LED masks, and I'll tell you why. They can kill acne-causing bacteria, stimulate collagen production, lower inflammation, and even boost cellular energy. Since I struggle with dull, irritated skin (thanks, rosacea), and I'm seeing signs of aging on my 31-year-old skin, I can think of no better standing appointment than a nightly date with my LED mask. I try to use one five nights a week, and now that I have sun damage from summer, I'm going to make sure that happens. They only take about 15 minutes to use, depending on which one you go for, and they make a real, visible difference with time. Plus, they're easy enough to wear while making dinner, watching Netflix, or just relaxing before bed.

4. Use a Hair Mask

I just penned a 2000-word guide to repairing summer hair damage (can you tell it's top of mind for me right now?). I was inspired after noticing my hair is perhaps the driest and most damaged that it's ever been. I'm talking about breakage, roughness, dullness, and lots of split ends. The experts gave me so many good tips, but the one that stuck out the most? Incorporating a rich, buttery, moisturizing hair mask into your routine is an easy way to hit rewind on summer-induced damage. Per the experts, I'll apply one to my mid-lengths and ends, toss my hair up into a claw clip, and leave it on for 30 minutes to an hour for best results.

5. Use a Bond-Strengthening Treatment

Another piece of advice the experts offered up was to use a bond-strengthening treatment. These products literally repair the chemical bonds within the hair shaft, making them stronger and more resistant to damage. They recommended I use an at-home treatment once a week to prevent breakage and seal split ends, making my hair look shinier and more luxurious as a result. I, of course, am more than happy to take this advice and run with it.

6. Use a Growth-Boosting Scalp Serum

Did you know that late summer to fall is when hair shedding peaks? Yep, the experts say seasonal hair loss is real. Luckily, you don't have to sacrifice your strands to the shower. One of the simplest ways to hold onto more hair and encourage new growth is by incorporating a scalp serum into your haircare routine. I, for one, have seen a massive difference in my hair thickness when I'm consistent with this. I love Verb's Density Peptide Hair Serum ($22)—it's so good, it earned a coveted Who What Wear 100 Beauty Award. Virtue's Flourish Healthy Hair Growth Density Booster ($52) is another favorite, and Nutrafol's Lightweight Scalp Serum for Thinning Hair ($49) is an obvious choice.

7. Step Up Your At-Home Nail Care Routine

Remember those gel manicures I mentioned earlier? Yeah, I've had gel nail polish (sometimes even extensions) on my nails for the better part of six months with no break. I know, I know. You're supposed to give your nails a break! But I had back-to-back work events, trips, and summer weddings scheduled, so I kept it up all summer with standing nail salon appointments.

Now, my nails look exactly how you'd expect them to. They're peeling, brittle, and damaged. So, I cancelled all nail appointments for the foreseeable future and committed to either bare nails or at-home manicures for the time being. I also invested in nail-strengthening treatments. These easy-to-use at-home products are chock-full of proteins, vitamins, and minerals, which help protect and repair the nails. I simply brush them onto my bare nails once or twice a week, while I wait for them to grow out and return to baseline.

8. Use a Lash & Brow Serum

I regret to inform you, dear reader, that I haven't touched a lash or brow serum since the springtime, which explains why I've been over-relying on brow gels and mascaras lately. However, that's going to change, because I'm ready to invest in highly effective formulas to kick-start growth. They don't have to cost an arm and a leg, either. The Ordinary's Multi-Peptide Lash and Brow Serum ($15) is as budget-friendly as it gets. Typology's Densifying Lash and Brow Serum ($41) is another 2-in-1 pick, and I've seen great success with Grande Cosmetics' Grandelash & Grandebrow Duo ($63). You just have to be consistent. Full arches and fluttery lashes won't happen overnight, but after a few months, you'll see a difference.

9. Add a Silky Body Oil to Your Post-Shower Routine

Early fall is the best time to commit to a luxurious, ultra-moisturizing body care routine. I love body care products, and I use them year-round, but come fall, I double down on rich body oils. There's just nothing else that makes my skin feel petal-soft or silky smooth—not to mention preventing razor burn.

This year, I have my eye on Osea's Body Hydration Heroes Set ($84), which includes the brand's Hyaluronic Body Serum and Undaria Algae Body Oil. I love both products, but I have a special place in my heart for the latter because it has a decadent texture that drenches my skin in moisture (even Victoria Beckham is a fan). I also love Cyklar's Vitamin C Body Oil ($38), which comes in sumptuous scents—Vanilla Verve is my favorite. And Glossier's Body Hero Dry Touch Nourishing Oil Mist ($30) is my #1 recommendation for anyone who wants to steer clear of greasy residue.

If you're someone who dyes or highlights your hair regularly, odds are you know what a hassle it can be to keep your strands looking fresh in the weeks following your salon visit. Sure, there are products like hair masks, deep conditioners, and bond-building treatments that keep hair soft and strong, but maintaining color can feel like a whole different ball game.

And if you think there's just one magic product that does the trick, think again. As it turns out, the secret is as simple as investing in a good shampoo and conditioner specifically created for color-treated hair. “Shampoo and conditioners for color-treated hair don’t contain chemicals that typically strip the hair of color, such as sulfates, parabens, or high pH,” says celebrity hairstylist Hanna Oh. “Instead, they are formulated with an acidic PH level and antioxidants to help gently cleanse the hair by keeping the hair cuticle laid smooth and sealed for longer-lasting color and overall healthier hair.”

Now that you know just how essential the basics are, you'll have to find the right Duo for your specific hair type and color. Don't stress, though! I chatted with Oh, in addition to two other leading hairstylists, to find out exactly which dynamic duos are worth the money.

The Best Shampoos and Conditioners for Color-Treated Hair, at a Glance

• Best Overall: Living Proof Restore Shampoo & Conditioner Duo
• Best Strengthening: RŌZ Foundation Hydrating Shampoo
• Best for Fine Hair: Milbon Moisture Replenishing Shampoo
• Best for Damaged Hair: Oribe Beautiful Color Shampoo for Color-Treated Hair
• Best for Bleached Hair: Pureology Hydrate Shampoo for Dry Hair

The Best Shampoos and Conditioners for Color-Treated Hair in 2026

Best Overall: Living Proof Restore Shampoo & Conditioner Duo

Best Clean Formula: Surface Hair Trinity Color Care Conditioner

Best Strengthening: RŌZ Foundation Hydrating Shampoo

Best for Fine Hair: Milbon Moisture Replenishing Shampoo

Best for Damaged Hair: Oribe Beautiful Color Shampoo for Color-Treated Hair

Best for Brunettes: Redken Color Extend Magnetics Sulfate-Free Shampoo

Best for Bleached Hair: Pureology Hydrate Shampoo for Dry Hair

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best shampoos and conditioners for color-treated hair, we leaned heavily on insights form hairstylists and our knowledge as beauty experts. We also considered several factors, including key ingredients, hair type, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

Let's get this out of the way: I don't exactly struggle with hair loss. I haven't experienced a widening part or increased fallout (*knocks on wood*), and I've received enough scalp analyses to know that I have multiple hairs per follicle, a sign of solid density. Now, would I like my strands to be even thicker? Absolutely. Have I noticed some sparser areas near my temples with every passing year? Sure have. Have I ever prayed to a higher power that my hair would magically grow faster? Of course—regularly.

Yes, I am a worthy candidate to test Nutrafol's hair-growth supplements. In fact, I'd say my current hair status makes me even more difficult to impress when it comes to noticeable, trackable results. Five months into taking the Women's Vegan Capsules, I have plenty of details to point out. For the record, I don't follow a vegan diet. But a Nutrafol team member told me that the plant-based formula had even more compelling clinicals than the OG Women's Nutraceutical. Who doesn't want better, stronger results?

It's a good thing I went vegan, so to speak, because Nutrafol has officially started phasing out the original Women's formula and replacing it with the vegan capsules. In short, Nutrafol Women's Vegan has become the new Nutrafol Women. Considering I've already been taking the advanced supplement for months, I'd say I'm the perfect person to share my two cents. Ahead, find my full review.

About the Formula: What's Changed?

Now, allow me to clarify. It isn't totally fair to simply deem the vegan formula better than the original. Each formula had its own robust clinical study, and the two never specifically went head to head. "They involved different study populations and study designs, so we can't conclude from the results that one formula is more effective than the other," board-certified dermatologist Heather Woolery-Lloyd, MD, FAAD, Nutrafol's chief medical advisor, tells me.

That said, it is worth comparing their individual results. After taking the original Women's formula for six months, 90% of women saw an overall improvement in their hair, and 84% saw less shedding. With the vegan formula, 100% of women saw their baby hairs grow out and more scalp coverage in that same time frame. It involved a different group of women with a different study design, but still, that 100% finding is quite impressive.

So what makes it stronger? Well, the vegan formula rolled out much later than the original capsules (2023 versus the 2016 Nutraceutical debut), which means that it matches more modern data. "It builds on the same proven foundation of addressing the key root causes of hair thinning while incorporating the latest scientific advancements in hair biology and nutrition that weren't available when the original Nutrafol Women's formula was developed over 10 years ago," Woolery-Lloyd further explains.

See, Nutrafol didn't just take the non-vegan ingredients out of the original formula and call it a day. The brand identified other science-backed, nutrient-rich extracts shown to enhance hair health—ashwagandha to target stress-related shedding; vitamin E and curcumin to fend off oxidative stress; saw palmetto to block DHT, a hormone that shrinks follicles; bamboo-derived silica to strengthen keratin bonds; and Moldavian dragonhead to support collagen production. The formula also contains a probiotic called bacillus subtilis DE111 to balance the gut microbiome, which has intimate ties to hair health. Woolery-Lloyd shares, "Healthy hair depends on the body's ability to absorb and utilize nutrients effectively."

What you won't find in the new formula is biotin, keratin, and collagen peptides, all of which stem from non-vegan sources, but according to Woolery-Lloyd, you likely won't miss these players. "Biotin has become almost synonymous with hair health over the years, even though the science is much more nuanced," she explains. (Plus, some people report the buzzy B vitamin has contributed to acne. That's partly why I opted for the vegan Nutrafol formula!) "For most people experiencing hair thinning, simply adding more biotin doesn't address what's actually driving the problem. Hair thinning is typically multifactorial. It can be influenced by stress, hormones, nutrition, metabolism, aging, and other internal factors." The vegan formula targets shedding from all of these angles and has the clinical data to prove it. As someone who has taken it for several months, I can confirm those plant-based ingredients do put in the work.

My Experience and Results

Again, I don't struggle with significant hair loss, but I have noticed some natural thinning around my temples, likely due to hormonal fluctuations and stress. It's not severe, but it has reached a point where I avoid slicked-back styles that show off those gaps. Coincidentally, I decided to chop my hair into a lob around the same time I started my Nutrafol experiment (I swear this wasn't planned), which made it much easier for me to track length and density.

I won't lie. Committing to four pills a day, every single day, was difficult for me. I'm notoriously bad at taking supplements unless I can trick myself into thinking it's candy, so I had to set a reminder on my phone to make sure I got my daily dose. Every day at 11 a.m. (after I've had my coffee and breakfast), my notification would ping, and I'd toss four capsules down the hatch. If four pills sounds like a lot, well, it kind of is. But they're not huge! The vegan capsules are actually smaller than the old Women's formula, which is a plus if you struggle swallowing pills.

By the time I finished my second bottle, my baby hairs started growing like crazy. The photo below, which was taken at month five, doesn't even do it justice. My temples are significantly less sparse, and I've even noticed fine hairs sprouting along my hairline. I didn't think I was lacking fullness there! The effects became even more obvious the longer I kept up the daily routine, and my strands grew at record speed. My hair is almost the same length as it was before my major cut, which, in five months, is very impressive.

But it's not just about the extra inches. Overall, my hair just looks good. Before, I was dealing with dry, brittle strands that felt straw-like (precisely why I decided to chop it off and start anew), and I really do think the supplement changed the quality of my hair shaft. Fine, it's still prone to frizz and has a gnarly cowlick in the back. I can't expect Nutrafol to magically erase all my woes, but I can't ignore how much thicker and glossier it looks in general. Nutrafol's new Hair Wellness Boosters are also likely responsible—namely the +Strength Collagen Nutraceutical, which I've been adding to my morning smoothies for the past month.

The Verdict

This probably goes without saying, but you can't expect to take Nutrafol supplements for a week and notice significant growth—hence why I waited five months to make my official call. I started to see significant changes by month two and noted peak results as I neared the six-month mark. That said, I will 100% continue to make Nutrafol Women a daily commitment. The only time I accidentally took a break was when I forgot to bring my bottle on my two-week honeymoon. I did freak out once I realized I left it at home, but don't worry. I didn't lose my progress. When you stop Nutrafol, your hair will slowly return to its baseline over three to six months, so a quick two-week blip was A-OK. I still have the "take Nutrafol" reminder on my phone to help with the daily habit. Those denser, healthier results are well worth the four pills and extra few seconds.

In terms of what I think about the new-and-improved formula, well, I transparently don't have much to compare it to, considering I was already taking the vegan capsules before the brand officially made them the main character. But I do know that Nutrafol does not take the easy way out when it comes to clinical results (it's NSF Certified for Sport, meaning it's of the highest standard in terms of safety and is free of 290 substances banned by major sports organizations), so if it altered the main Women's formula, trust that it did so for the better. "This isn't about changing something for the sake of change," adds Woolery-Lloyd. "To me, this reflects a philosophy of continuous improvement, building on an already-strong scientific foundation and ensuring more women have access to Nutrafol's most advanced formulation." Scroll ahead to officially shop yours.

Shop Nutrafol Women

More Nutrafol Products I Use and Love

I have a confession to make. Despite being a beauty editor with a cupboard full of hair products at my disposal, I'm actually pretty low-maintenance when it comes to my hair. Beyond shampoo, conditioner and maybe a little hair oil after using my hair dryer, my hair care routine is minimal. However, after forgetting to use my heat protector with my hair tools one too many times, and a few years of changing my hair colour with bleach and balayage, my hair now needs some extra care. Coupled with the change in weather as we approach the end of summer, I've found my hair looking and feeling drier, lacklustre and in much need of some de-frizzing now that those autumnal downpours are just around the corner. So, I've decided to deploy some hairstyling creams into my routine, and I'm so glad I did.

What Are Hairstyling Creams?

Unlike the more lightweight hair serums or heavier hair oils, hairstyling creams sit somewhere between the two. Designed to be used on damp hair pre-styling (or even on dry lengths, depending on the formula), they work to hydrate, smooth, define curls, add shine and offer heat protection as you style. Thanks to their number of benefits, they're a great addition to your haircare routine to streamline your wash day without having to reach for several different products. They can also help to make your style last for longer if you're using a hair straightener or a curling wand, or some can also be used on dry hair to refresh your style, de-frizz or add shine and softness in between shampoos.

However, finding a good hairstyling cream for your hair type and concerns can prove tricky, especially with the sheer number of products out there. So, I've called upon the Who What Wear UK editorial team to share their favourite hairstyling creams below, so you can find the best one for your hair texture and hairstyling needs. We've tried hundreds of them between us, so these are the only ones that are truly deserving of a spot in your routine.

The Best Hairstyling Creams

• Best Overall: Hershesons Almost Everything Cream
• Best for Smoothing: Ouai Anti Frizz Crème
• Best for Curls: Cantu Shea Butter Coconut Curling Cream
• Best for Air-Drying: JVN Hair Complete Air-Dry Cream
• Best for Lasting Hold: Gisou Honey Milk 5-in-1 Styling Cream

1. Hershesons Everything Cream

Hershesons Almost Everything Cream is a beauty team favourite for multiple reasons. Firstly, as the name suggests, it can be used in so many ways, whether you want to smooth frizz and flyaways, define curls, add a piecey texture to dry hair or create a slicked-back bun. It does it all. "It's the hairstyling cream I use on my fine straight hair," says Who What Wear UK beauty director, Shannon Lawlor. "It doesn't weigh anything down, and I love that I can use it for absolutely anything and everything, from slicked styles to adding hydration on the ends or creating waves."

2. Ouai Anti Frizz Crème

I have coarse, frizzy hair that is often exacerbated during humid or rainy weather, and this is one of the few hairstyling creams that helps to keep my hair looking and feeling smooth. It hydrates my somewhat wavy hair enough without feeling heavy and helps my hair stay sleek for a couple of days, but it can also be used on dry hair if you need to top up your style in between hair washes. Like all Ouai products, the scent is incredible. This one has its iconic Melrose Place scent, which is a soft rosy musk that wafts from your hair every time your hair swishes.

3. Color Wow One Minute Transformation Styling Cream

4. Cantu Shea Butter Coconut Curling Cream

"My hair needs a lot of extra moisture to feel like it's been properly cared for, and I've always used Cantu for its nourishing oils and buttery soft creams to lock that in," says Who What Wear UK fashion editor, Remy Farrell. "When I'm between protective styles, I like to give my natural hair a chance to breathe and recuperate, so I'll deep wash, condition and finish with curling cream to style it. Now I have a daughter with a slightly different hair texture but a very impressive head of curls that tend to get a little dry, so I use the Cantu for Kids Curling Cream (£6) daily to help detangle and finish her hair in five minutes."

5. JVN Hair Complete Air Dry Cream

JVN's air-dry cream has become a bit of a modern icon, and for good reason. On those days when you don't want to blowdry your hair, this air-drying cream offers the perfect amount of hold, definition and smoothness without feeling crunchy in your hair. I find that it never fails to enhance my loose waves, softly defining the lengths whilst remaining soft and flexible to the touch. It's a great summer essential for heatwaves and holidays. Our deputy beauty editor, Grace Lindsay, is also a fan of it for her wavy hair.

6. Oribe Imperial Blowout Transformative Styling Crème

Oribe's incredible formulas need little introduction, but this hair styling cream is one of the best if you have the budget to splurge, and comes highly recommended by our editorial writer, Brittany Davy. It replicates the glossy, bouncy effect you get from blowdries at high-end salons, leaving your lengths looking and feeling glossy and volumised. The secret is down to the unique cream-to-oil-to-powder texture, which simultaneously hydrates, glosses and volumises your hair as you blowdry, helping to lock in your style with lasting hold. Spenny? Yes. Worth it? 100%.

7. Living Proof Style Lab Air-Dry Styler

"I often use the Living Proof Air-Dry Styler on days when I'm too lazy to get my hair tools out. It's not so much of a cream in the typical sense, but more of a thick, milky liquid that leaves my waves feeling naturally tousled and smoothed, without the frizz," says SEO writer Ava Gilchrist. "A little goes a long way, and you have to shake well before use, but it instantly makes me look more put-together than if I let my hair dry on its own."

8. Bumble and Bumble Hairdresser's Invisible Oil Heat/UV Protective Primer

If you find that most hairstyling creams are too heavy, then this lightweight, milky cream comes in a mist format that's easy to distribute through your hair without weighing your lengths down. "I will say I’m a little OTT when it comes to skin and haircare products—more is always good! Though there are a few I move around in rotation, the one product that I will never replace is the Bumble and Bumble Invisible Oil Primer," says junior branded content editor Humaa Hussain. "It has seriously kept my hair from heat damage (I’ve been straightening it almost every day since I was 12, so I can only imagine what state it would have been in otherwise). I just saturate my freshly washed hair before blowdrying, and voilà."

9. Gisou Honey Milk 5-In-1 Styling Cream

A newer hairstyling cream I've added to my routine is this one from Gisou, which I've been using to prep my hair when I want a bouncy blowdry to last several days. I love a multi-purpose hairstyling cream that does the job of five, and this one literally does it all; it increases shine, offers heat protection, smooths frizziness, hydrates and offers long-lasting hold. And I can attest that it excels at all of them, leaving my hair feeling glossy, soft and bouncy after styling. The honey scent also smells delicious and has me sniffing my hair throughout the day.

How We Tested

Our editorial and beauty teams have tested hundreds of hairstyling creams between us, so we've tested the very best ones on the market. Our editorial team have different hair types and hair care concerns, so we've been able to identify the best ones for both your hair texture and your hair's needs in your routine. Many of these hairstyling creams have been permanent favourites in our routines for years, and we have also tested new hairstyling creams to see which ones make the cut for us to recommend.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

If you change your hair color often, you've probably experienced this: You got your hair done not too long ago, and all of a sudden, you notice your roots starting to show. Let's face it. It can be frustrating to feel like you just spent money on the perfect blowout just to see your grays or natural color creeping back in.

Although I don't dye my curly hair, I've watched pretty much all of the women in my life go through this to some degree, and something they always have on deck is a high-quality root touch-up product. If you're unfamiliar, these formulas function exactly how they sound. When your roots are growing out, the right product will blend that new growth in seamlessly with the rest of your hair.

Outside of the appearance of your hair, there's the added benefit of being able to extend your time between salon appointments, which also means you're saving money. Still, the market is saturated, making it difficult to determine which brands actually deliver the results you want. To make your search easier, I went ahead and chatted with a hairstylist to find the seven best root touch-up products worth adding to your cart right now. Happy shopping!

The Best Root Touch-Ups, at a Glance

• Best Overall: Madison Reed Root Perfection Root Touch Up Permanent Hair Color Kit
• Runner-Up: Clairol Nice'n Easy Root Touch-Up Permanent Hair Color
• Best Multipurpose: DPHue Gloss+ Toning
• Best Splurge: Color Wow Root Coverup Powder
• Best Ammonia-Free: Clairol Natural Instincts Root Touch-Up Permanent Hair Dye

The Best Root Touch-Ups in 2026

Best Overall: Madison Reed Root Perfection Root Touch Up Permanent Hair Color Kit

Runner-Up: Clairol Nice'n Easy Root Touch-Up Permanent Hair Color

Best Multipurpose: DPHue Gloss+ Toning

Best Splurge: Color Wow Root Coverup Powder

Best Budget: L'Oréal Magic Root Permanent Hair Color

Best Ammonia-Free: Clairol Natural Instincts Root Touch-Up Permanent Hair Dye

Best for Travel: Bumble and Bumble Color Stick Root Coverup

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best root touch-up products, we leaned heavily on industry insiders, firsthand testing, and our knowledge as beauty experts. We also considered several factors, including shade range, formula type, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.