Whilst blondes often have to deal with unwanted yellow tones in between salon visits, for brunettes, it's usually orange, brassy tones. My naturally brunette hair colour has often been prone to lifting in the sun anyway, but after having some permanent colour to cover greys a while ago, I'm now contending with the colour lifting into a brassier hue than I'd like, and my balayage has a warmth to it that I'd like to cool down.

There are lots of products catering to blondes, such as purple shampoos; however, there are now more options than ever catering to brunette hair too. Of course, many of the products that help to counter yellow in blonde also help to cancel out orange in brunette hair.

I've spent the past year trying to grow out the unwanted warmth in my hair, and so I've been trying a lot of hair products—from shampoos and conditioners to hair masks and treatments—to find out what really works. Whilst they might not be miracle workers, they definitely help. If you too want to remove brassy tones from your dark hair, then scroll on for my tried-and-tested products that really work. Whether you have brown hair with blonde highlights or want to add coolness to your current brunette tone, scroll on.

Best Products for Brassy Brunette Hair

• Best Shampoo: K18 Hair Triplebright Oxidation Defense Purple Shampoo
• Best Conditioner: Kérastase Blond Absolu Nourishing Conditioner
• Best Colour-Depositing Mask: Wella Professionals Color Fresh Semi-Permanent Colour Mask
• Best Hair Gloss: Glaze Supergloss Color Conditioning Gloss
• Best Shower Filter: Hello Klean Shower Head+

1. K18 Hair Triplebright Oxidation Defense Purple Shampoo

2. Kérastase Blond Absolu Nourishing Conditioner

I've always loved Kérastase's shampoos and conditioners, but I particularly love its Blond Absolu conditioner to neutralise the unwanted warmth from my lengths. After blowdrying my hair, my balayage is noticeably brighter and more radiant after using it, and it never fails to leave my hair feeling silky and smooth to the touch. I also love the shampoo, hair serum and hair masque in this range as a whole routine to keep my hair colour looking salon-fresh.

3. Wella Professionals Color Fresh Semi-Permanent Colour Mask

If you're in need of a quick fix, then a good colour-depositing hair mask, such as this one, is at the top of my list. Applied all over, this hair mask deposits pigment into the hair that lasts for a couple of weeks and gradually washes out. There are a few shades to choose from, but the Cool Espresso shade is my favourite when I want to achieve a totally cool-toned shade all over. A word of warning: if you're a very light brunette, or have highlights or blonde balayage, then avoid this shade, as it may turn them green and cling more in these areas. But if you have an all-over colour that you want to tone from warm to cool, then this is a great choice, and it even disguises greys, too. Make sure to wear gloves and wash away any residue from your bathroom, as the pigment is strong.

4. Olaplex No.3 Plus Ultimate Repair Treatment

I'm always amazed at how effective a good hair bond-repairing treatment can be to revive my hair colour, even if it's been months since my last salon visit. When our hair is damaged, the hair shaft is often overexposed, which can mean our hair colour can look brassy or fade more quickly. Olaplex's iconic formula repairs hair on a molecular level, restoring strength and shine to your hair, and simultaneously makes your hair colour look much fresher and more vibrant.

5. John Frieda Back to Brunette Grey Defying Foam

If you're in the vicious cycle of constantly getting permanent colour to cover grey, only for it to lift and go warm after a few months, then this is a good alternative to cover grey if you want to break out of the cycle and help to disguise grey regrowth. This tinted foam deposits colour into the hair, helping to disguise grey on both natural and colour-treated hair. You need to wear gloves to apply it (otherwise it'll stain your hands), and you leave it on for 10-20 minutes prior to shampooing, depending on the depth of colour you prefer. Think of it as a tinted moisturiser for your hair rather than a full-coverage foundation. It won't make all the grey disappear, but it'll blend it in more seamlessly. I find it also helps to tone down the unwanted warmth in my hair.

6. Glaze Supergloss Color Conditioning Gloss

Don't be put off by the dark blue shade of this hair gloss. In colour theory, blue is the opposite of orange on the colour wheel, and so a blue hair treatment can help to cancel out unwanted orange tones in your hair. Although it's designed for blondes, as a brunette, I approve of this toning hair gloss. Especially if you have lighter highlights or balayage that requires toning in between salon visits. The results are subtle, so don't expect a dramatic transformation, but it's ideal for maintenance to keep your colour looking its best. If you don't have highlights and want to revive your brunette, then the Sleek Espresso or Blazing Brown shades are good choices.

7. Hello Klean Shower Head+

How We Tested

With over a decade of experience working in beauty, I've tried countless products to help neutralise the brassy tones in my hair. I've had my hair coloured with permanent hair colour that has left me with brassiness, so I've been testing the best products to counteract these unwanted orange tones in my hair. I tried numerous products across the category over several months, from shampoos and conditioners to shower filters and colour-depositing masks, to find the ones that really work.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I hate to break it to you, but you probably don't know your hair as well as you think you do. Sure, you've sussed out the best conditioner or leave-in mask, but did you know your scalp has a skin barrier that's just as delicate as the one on your face?

Whilst haircare often focuses on the strands, we should really be getting to the root of things for 360-degree health, and the long, luscious locks that come with it. For context, your scalp is home to bacteria, fungi and yeasts that help regulate oil production, protect against environmental factors and retain hydration. If this delicate ecosystem is out of balance, you can experience everything from excess oil production and dandruff to increased shedding. That's why it's great to incorporate a scalp serum into your routine to ensure the barrier is well looked after.

Luckily, in 2026, hair products have never been so advanced. There's now a plethora of clever scalp serums boasting next-gen technology and ingredients that deliver real results. I have to say, ever since I started using them, my hair has never looked fuller or grown quicker.

Ahead, my seven favourite scalp serums for every possible concern, and insights from top trichologists, so you're clued up, too.

What Are Scalp Serums?

Dr Aamna Adel, consultant dermatologist and the founder of Rhute, one of the buzziest scalp care brands to hit the market in recent years, explains that, unlike traditional hair serums, scalp serums are lightweight, leave-on treatments directly applied to the scalp and around the follicles, rather than the hair. "They're designed to deliver active ingredients where they matter most. Because they're left on, they can work over a sustained period, which is what makes them effective. They're really the scalp equivalent of a facial serum, bringing targeted skincare thinking to the scalp."

What Are the Benefits of Scalp Serums?

Depending on the formula, a scalp serum can help calm and support the scalp barrier, reduce shedding, support density and keep the area around the follicles healthy. In terms of what ingredients you should look out for, Dr Adel highlights that niacinamide and panthenol soothe and support the scalp, whilst actives such as caffeine and peptides help support the follicle and the hair's growth phase. Remember: "Healthy hair grows from a healthy scalp."

How Do You Apply Scalp Serum?

It couldn't be easier. Apply the serum directly to your scalp, parting the hair in sections so it reaches the skin rather than just sitting on the lengths. Then massage in gently with your fingertips; this action also helps with blood flow. Trichologist Dr Sharon Wong notes that it's important to leave a scalp serum on to let it penetrate and really get to work, so use it in the evening, or at least leave it on for 20 to 30 minutes before styling.

"Consistency is what counts, so using it regularly as directed is far more important than how much you apply in one go," adds Dr Adel.

The Best Scalp Serums 2026

• Best overall scalp serum: The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support, £14
• Best scalp serum for growth: Typebea G•1 Overnight Boosting Peptide Hair Growth Serum, £43
• Best scalp serum for greying: K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum, £110
• Best scalp serum for shedding: Kérastase Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum, £19
• Best scalp serum for density: Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth, £51

1. The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support

The Ordinary's scalp serum is my top pick on a budget. With a blend of peptides, olive tree extract to visibly strengthen hair, vitamin-rich red clover, three botanical actives for fuller-looking strands, and nourishing pea sprout, it really boasts a powerhouse of ingredients. In just two weeks, I noticed that my hair looked fuller, and that the overall quality of my strands and shine had improved. It's a great addition to any diligent haircare routine, and for the price, you can't go wrong.

2. Typebea G1 Overnight Boosting Peptide Hair Growth Serum

This is often out of stock and for good reason; I've used this scalp serum on and off for over a year now, and I've noticed the most incredible growth. It's lightweight, non-sticky and designed to work hard whilst you sleep. Powered by clinically tested Baicapil, its actives penetrate into the scalp to increase thickness by preventing hair loss by up to 60%. There are added peptides to fortify and rejuvenate, so you can expect stronger strands too. I can attest to its claims: I really notice when I'm not using this product.

3. K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum

I've been a die-hard fan of K18's cutting-edge products for years, so I was very excited by the launch of their new scalp serum, which claims to dial back hair ageing, including premature greying. As someone who suffers from the latter, I was sold. Two bottles in, I've noticed excellent results: my hair looks thicker, particularly around the temples, and whilst I have seen a small impact on my greys, the brand advises that it takes three months to see full results. So, it's a commitment, especially at £110 a bottle. I’ll persevere, however, as I’ve already been so impressed in such a short amount of time.

4. Kérastase Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum

Shedding is always a concern, but particularly in autumn, when the seasonal shift can trigger a little extra hair fall. It's completely normal and should pass, but if you want to support your hair during this period, look to Kérastase's dedicated scalp serum. It contains 1.5% aminexil, an anti-hair-loss molecule that helps secure the hair bulb within the scalp by preventing the collagen sheath around the follicle from hardening. There's also ginger root extract to protect against daily aggressors, alongside a powerful antioxidant to help preserve collagen. I noticed a marked reduction in hair fall whilst using this, and I'll be relying on it during the autumn months going forward.

5. Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth

This best-selling serum is clinically tested to boost hair density in eight weeks, and I concur: after two months of daily overnight use, my hair did indeed look thicker and fuller, especially around the roots. This is thanks to a powerful (and dermatologically tested) blend of panthenol, which helps reduce breakage, ginger root extract to promote scalp stimulation and growth, and lauric acid for nourishment. It's also a no-rinse, non-greasy formula, so you'll wake up with fresh-feeling hair, too.

6. Rhute Density + Repair Hair Growth Scalp Serum

If you want a thorough approach to scalp health, with all the benefits of increased density and reduced shedding, look no further than Rhute's award-winning, biologically targeted scalp serum. Designed by dermatologist and hair expert Dr Aamna Adel, the serum was blended to target each stage of the hair cycle, with ingredients including caffeine, bioactive peptides, stem cell extracts and niacinamide. I noticed a difference in hair density within days, and a reduction in hair fall within two weeks.

7. Living Proof Scalp Care Density Serum

Designed for thinning hair, Living Proof’s Scalp Care Density Serum helps reduce visible hair fall whilst minimising the appearance of greys, with results after 90 days of daily use. Formulated with amino acids, antioxidants and the brand’s own density-boosting technology, its clinical results are impressive: 100% of participants noticed a less visible scalp, whilst 76% saw a decrease in new grey hair growth. Personally, I noticed a marked reduction in shedding and, although I’m only 60 days into using it, I haven’t spotted any new greys either, which is a win in my book.

Do I Need a Scalp Serum?

If you're concerned about shedding, density, or general hair health, then a scalp serum is a good shout. Dr Adel adds: "Even without a specific concern, a daily serum can be a sensible preventative step, since looking after the scalp supports the hair you'll have in the months ahead."

Can a Scalp Serum Help Hair Growth?

Whilst a well-formulated scalp serum can support the conditions for healthy hair growth, Dr Adel stresses that it's important to be realistic about what topical measures can achieve.

"By supporting the scalp barrier, calming the environment, and using actives that help keep hair in its growth phase, a serum helps create the best possible environment for the follicles," she explains. "What a serum won't do on its own is reverse genetic hair loss, so for significant thinning, it's best used alongside evidence-based treatments and after understanding the underlying cause. Supporting the scalp is the foundation, not a standalone cure."

How We Tested

Both the wider Who What Wear UK team and our beauty team have tested dozens of scalp serums between us, and we're well versed in the science behind scalp barrier care. For this feature, I consulted dermatologists and trichologists to determine which ingredients and formulations make for the most efficacious, fast-acting products, then tested each for two months to assess the results.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I've tried several haircuts over the years, from a chin-grazing blunt bob to medium-length, wispy layers and back-skimming length with piecey fringe. While I love changing up my hair, I've recently decided to keep my strands relatively long due to the styling versatility it offers. It's easy, however, for long hair to fall flat due to the amount of weight pooling at the ends. This makes it hard to achieve bouncy movement and body at the crown, especially if you have fine hair. I love a good texturizing spray and volumizing products as much as the next person, but special formulas can only get you so far. It might sound counterintuitive to get a haircut to achieve your best-looking length, but it's the expert-backed secret behind bouncy mermaid hair.

"Long hair should still have tons of movement and body," says celebrity hairstylist Clayton Hawkins. "Longer, softer layers are always a great option because they give the hair shape without sacrificing length. I'm also a huge fan of face-framing layers and curtain bangs. Just be careful about overlayering, especially if you have finer hair." Keep scrolling for haircut ideas that keep your length looking long and livelier than ever.

7 Save-Worthy Haircut Ideas for Long Hair

The Butterfly

For shape and volume without losing your length, try this ultra-layered look. The butterfly cut is characterized by cascading layers that are shortest by the face—often at the ears or jaw, like Sabrina Carpenter's—and flutter down in a soft, almost undetectable descent of wispy layers. "The face-framing layers give the illusion of shorter hair around the face and height at the crown while keeping the length throughout the back," says professional hairstylist Gina Rivera. "Tell your stylist you want to keep your length, maintaining the fullness at the ends. Ask for face-framing layers that hit at the cheekbone or below and height in the crown." To style them at home, Rivera suggests incorporating a root-lift spray or mousse into your routine, and don't forget to blow-dry the crown upside down for extra volume.

Long Layers

One of the stylists' top recommendations for long haircuts is lengthy layers—lots of them. "The key is keeping the layers soft and seamless so the hair still looks full and healthy," says professional hairstylist Chad Cook. Take Ciara's cascading cut, for example, which includes soft layers at longer lengths for body and movement. Expert hairstylist Michelle Scrivner advises you to ask your hairdresser for layers that fall just "a few inches above the length" to add touchable dimension, though your texture should be considered before settling on a specific look. "I like to customize my layers based on the client's hair texture, density, and how their hair naturally falls," says Cook. Long layers work with almost every hair type, but this cut is not a one-size-fits-all and should be tailored to your unique combination.

Bangs, Baby

Haircuts don't always mean that you have to take up the length. In fact, one of the chicest ways to play with long haircuts right now is to add a smattering of fringe instead. "If you want to try something new without altering the length, I recommend playing with different lengths of bangs and face frames," says celebrity hairstylist Jackie Seabrooke. Hawkins calls out bangs—specifically the styles he has crafted on his celebrity clientele lately—as an especially timely way to freshen up long hair. "These curtain bangs and long layers I styled for Maisie Williams and Sadie Soverall are perfect examples of length without sacrificing movement," he explains.

Seabrooke invites you to experiment with romantically draped bangs instead of something too blunt to emphasize length. "Ask for a small V-section to be cut from brow to brow, [but] do not cut into the temple areas," she advises. Instead, she suggests having them sheared into face-framing layers for extra length. "This keeps them from looking too thick and chunky," Seabrooke adds.

Face-Framing Fringe

"Sometimes you don't need to change the entire haircut to make a big difference," says Cook. Case in point: timeless face-framing layers, especially the ones on Tate McRae. Gaggles of hairstylists advocate for this classic style, as it's a small adjustment that makes major visual impact. "It opens everything up, brings attention to the face, and gives the hair movement while maintaining that beautiful length," he adds. Seabrooke jokes that long hair can grow into something that resembles a "blanket" if not layered in sections, and face-framing pieces are one of the easiest ways to achieve dimension. "It looks amazing with a sleek blowout or a big, bouncy roller-set style," she adds. "Ask for custom layers around the face and jaw."

Romantic Shag

Shag haircuts have always been en vogue for the edgier crowd, but styles like Suki Waterhouse's have introduced a more romantic look. "Because of the choppy layers, this cut has a ton of texture and movement," says Rivera. The stylist points out that this type of cut is especially great for someone who has naturally curly or wavy hair. "Tell your stylist you want to preserve your length but want lots of layers throughout the crown [that lead] into face-framing pieces for an effortless, undone look," she adds. To emulate Waterhouse's iconic look, you can ask for curtain bangs and hit the hair with a bit of texture spray.

V-Cut

One of the most classic haircuts for long hair is the V-cut. Characterized by a defined V-shape in the back, this style alleviates weight while adding a touch of drama. "The sides are cut at an angle to the center, which is the longest point, actually making the hair look longer," Rivera explains. "Soft layers can be added for more movement and [to] remove excessive bulk, especially if your hair is thick." Whether you style it straight or curly (I'm in love with these cascading curls on Laura Harrier), this cut is an instant showstopper.

Internal Layering

This one's a little more technical, but it's still a cut to have on your radar if you're looking for movement with minimal chops. "This is one of my favorite techniques, especially for clients who want movement without seeing a lot of obvious layers," says Cook. "By removing weight from the inside of the haircut, you can create softness and movement while keeping the overall shape looking full. It's a great option for someone who loves their long hair but feels like it's getting heavy or falling flat."

How to Style Long Haircuts

Protect the Hair

As with any style, it's important to start with a good heat protectant. Cook recommends using the Privé Prep and Protect Lightweight Leave-In Conditioner to create the foundation of your style. "The biggest thing is not overcomplicating your styling routine," he explains. "A great haircut should do a lot of the work for you."

Lift the Roots

One of the biggest challenges for long hairstyles is achieving volume at the roots—which is why stylists overemphasize the importance of focusing on them during the styling process. "When blow-drying long layers, focus on lifting the hair at the roots and directing the layers away from the face to create that soft, effortless movement," Cook advises. "I love using a round brush to get some lift at the crown and around the face and then setting those sections in Velcro rollers while they cool," Hawkins adds. "People tend to spend so much time curling their ends, but getting volume at the root is what makes long, layered hair come alive."

Add Texture

Long hair often needs a bit more than layers to get the movement we crave. Cook recommends using texture spray, like the Privé Finishing Texture Spray, for "lived-in movement" and texture that never looks overly styled, and Seabrooke suggests a styling cream like this drugstore pick from Kristin Ess. "The styling cream will keep the ends looking polished and smooth out frizz and flyaways," she explains. Scrivner also urges you to use dry shampoo between washdays for both volume and oil absorption, and never underestimate the power of Color Wow's Style on Steroids Texturizing Spray. "[It] is a blowout in a can," she states.

Consider Extensions

"TBH, the secret to 99% of all my red carpet looks is clip-in extensions," Hawkins admits. "Extensions are not just for length. I always add side pieces just for that extra face-framing volume. Lately, I've been using Donna Bella Hair Clip-Ins because the colors are stunning, and the hair is the perfect density to blend in with most of my clients."

Get Trims

I know the last thing you want to hear when you're growing your hair out is to get regular trims. However, this is an important part of healthy hair maintenance. "Even when you're growing your hair out, regular trims help keep the ends healthy and the shape of your haircut looking its best," says Cook. "At the end of the day, beautiful long hair isn't just about length. It's about creating the right shape, movement, and balance for the individual."

Who's Who

• Clayton Hawkins is a celebrity hairstylist and Donna Bella ambassador.
• Jackie Seabrooke is a celebrity hairstylist and Kristin Ess hair artist.
• Gina Rivera is a professional hairstylist and the founder of Phenix Salon Suites.
• Chad Cook is a professional hairstylist, the creative director of Privé Hair, and the owner of CCH Hair Salon.
• Michelle Scrivner is the lead hairstylist and director of artist education at Blo Blow Dry Bar.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

I dreamt about going off birth control for years. I went back and forth constantly, trying to figure out when the "right" time would be. Everyone seemed to have a story about how much better they felt after stopping the pill, and after more than a decade on it, I was curious to see what life would look like without it. My husband and I were also beginning to think about starting a family, and I wanted to give my body time to adjust before we started trying. But honestly, I was terrified (and I mean terrified) of the alleged side effects. I'd heard every version of the post-pill story: hormonal acne, weight gain, weight loss, mood swings, painful periods, etc. And I won't lie—I was delusional enough to think none of that would happen to me. Maybe a pimple here or there, sure, but nothing major. What I wasn't prepared for was hair loss.

I've never had especially thick hair, so the fact that I cut it into a bob right before going off the birth control pill feels almost comical now. A few months later, my hair started shedding like no other. Every washday, I would end up in tears while my brush collected hair. To make matters more complicated, I was also diagnosed with polyendocrine metabolic ovarian syndrome (PMOS)—formerly polycystic ovary syndrome (PCOS)—which helped explain some of the hormonal changes I was experiencing.

The good news is that the market is filled with products promising healthier, fuller-looking hair. But there are so many options that figuring out what's worth trying can feel like a full-time job. Luckily, I have access to lots of products and experts who can help me understand what's worth my time. After months of tears, trial and error, and more than a few moments of regret, I'm finally feeling better about my hair. The shedding has slowed considerably, and I've found a handful of products and habits that have become staples in my routine. Keep reading for everything I've been doing.

Hair-Growth Products and Scalp Treatments

When my hair started shedding, I researched every hair-growth product I could find. But one product found its way into my routine a little differently. My friend and colleague Maria Sass posted on Instagram asking if anyone was struggling with hair shedding. She had just started working with a new hair-growth brand called Re:You, which hadn't launched yet and was looking for people to try its product. I don't think I've ever responded to an Instagram story faster. "MEEE," I practically screamed into her DMs. Before I knew it, I was part of the Re:You pre-launch trial, testing its Dual-Path Hair Revival Serum.

I'll admit I was skeptical. By that point, I'd heard just about every promise in the hair-growth category. But the science behind Re:You's serum interested me. The serum uses the brand's proprietary Novogro technology, designed to support both the hair follicles and the scalp. It's also hormone-free, which was especially appealing given everything my body was going through. I started using it in June, and I've noticed a real difference. For starters, my hair is shedding significantly less than it was earlier this year. I've also noticed growth. Remember that bob I mentioned? Well, my hair is now past my shoulders. But perhaps the most reassuring moment came during a recent scalp analysis, when the person examining my hair was genuinely surprised by how thick it was. Considering I'd been convinced I was losing all my hair, you can imagine how good that felt. I can't attribute every change to one product, but this one has earned a permanent spot in my routine.

I've also become much more intentional about scalp care. Korean head spas, in particular, have become one of my favorite treatments. There's something incredibly satisfying about having your scalp thoroughly cleansed, especially when you're applying treatments regularly. I'm not claiming these appointments have made my hair grow faster, but I love how clean and refreshed my scalp feels afterward.

Addressing Hormonal Hair Loss From Within

Here's what I quickly realized: You can spend a small fortune on hair-growth products, but if something is going on internally, there's only so much a serum can do. To fully address my hair concerns, I needed a better understanding of my hormones. After being diagnosed with PMOS—a condition that can affect everything from your menstrual cycle to your skin and hair—a lot of my symptoms started to make sense.

I began looking beyond my beauty cabinet, researching supplements like inositol and probiotics, and paying closer attention to my overall health. I've also been making an effort to get more sleep, manage my stress, and exercise regularly. Pilates has been a particular favorite, and while I'm certainly not suggesting that a reformer class can reverse hair loss, having some consistency in my routine has helped me feel better during a time when my body has felt incredibly unpredictable. I can't say exactly how much any of these changes have affected my hair, but understanding what was happening internally has been a big part of figuring out how to care for my hair.

The Haircare Habits That Help Prevent Breakage

While I was doing everything I could to encourage healthier hair growth, I also had to figure out how to take better care of the hair I already had. And when you're leaving globs of what feels like half your head of hair on the shower door, the last thing you want is unnecessary breakage.

I've never been one for extensions, but eventually I gave in. I now have a set of Bellami clip-in extensions that I reach for whenever I want to feel a little more long-haired and luxurious. I'm careful not to wear them too often since I don't want to put unnecessary tension on my hair, but for nights out or special occasions, they're my little secret weapon. And one day, I might opt for K-tips. As for my everyday routine, I've become much more careful about how I style my hair. I'm not giving up a good blowout anytime soon, but I'm being smarter about how much heat I use on my hair. That means being more diligent about heat protectant, keeping my tools on lower heat settings when possible, and investing in styling tools that make the process easier. I've been especially mindful of my Shark blow-dryer, which helps me get the finish I want without excessive styling. None of this is particularly groundbreaking, but it's made me much more conscious of how I treat my hair. And now that I'm finally seeing progress, I'm certainly not interested in undoing it.

This article is provided for informational purposes only and is not intended to be used in the place of advice from your physician or other medical professionals. You should always consult your doctor or healthcare provider with any health-related questions.

As much as we love the bright blondes and honey hues that tend to dominate in summer, there’s something delightful about darker hair colours coming out to play once autumn hits. Rich brunettes, glossy espresso shades and bitter chocolate tones always feel right at home alongside a cosier wardrobe and deeper colour palette. But if you’re worried that going dark might leave your hair looking flat or one-dimensional, then adding some highlights might just be the key to achieving the perfect autumn look.

"Summer tends to be about brighter sun-kissed pieces, but coming into autumn it’s nice to keep some of that lightness while melting it back into richer brunette tones," says Jade Proctor, colour specialist and owner of Scullion & Scot. “You’re not undoing everything you’ve done through summer, just making it feel deeper, glossier and richer."

Yes, whether you have naturally dark brown hair or have recently gone deeper with your colour, adding a few lighter pieces can make all the difference to how your hair looks and feels for autumn. Think warm caramel ribbons, honey-toned balayage or subtle chestnut highlights that catch the light when you move. Rather than taking your brunette base several shades lighter, strategically placed highlights can add just enough contrast to give your hair more depth, dimension and brightness without losing those rich, dark undertones.

What Sort of Highlights Look Best with Dark Hair?

Brunette hair with highlights is incredibly versatile, whether you prefer barely there ribbons of colour or a more noticeable contrast. From soft, expensive-looking brunettes to bolder caramel blends, there are plenty of ways to make the look your own with some help from your colourist.

"Dakota Johnson and Amal Clooney are probably my two favourite references for brunette colour with highlights right now," says Proctor. "Dakota has moved away from those warmer spring tones into a deeper, cooler espresso where there’s still movement in the colour, but it’s really subtle with lots of colour melting and shifts in tonality." In contrast, Proctor points out that Amal’s highlights have "more of a pop" as her thicker, naturally wavy hair can take more prominent pieces of light.

"For me, that’s the biggest thing with highlighting dark hair: you need to think about texture, density, natural depth and how you actually want to wear your hair rather than how light you can go," says Proctor.

How to Maintain Highlights on Dark Hair

Typically speaking, with any highlighted style, you’ll probably have to revisit the salon every two to three months for a refresh. However, Proctor points out that with dark hair with highlights, the upkeep really comes down to the level of contrast you’ve opted for. "The closer you stay to the natural brunette and the softer the blend, the longer you can leave it," she explains. "Often using a gloss between appointments is enough to bring that richness and shine back."

Ideas for Dark Highlighted Hair

Alessandra Ambrosio's combination of honey-blonde highlights and beachy waves is a great style for easing into autumn without fully waving goodbye to summer's brighter tones.

Best for: Transitioning into autumn.

The iconic Cindy Crawford shows off an expensive-looking cocoa-hued blowout with the most subtly shimmering caramel highlights.

Best for: Adding shine to dull hair.

Whilst Allison Williams' dark roots scream autumn, there's plenty of brightness to this style with its buttery-blonde ribbons and light ends.

Best for: Long lengths.

Golden-brown highlights add so much warmth and dimension to Tamara Smart's one-length curly cut.

Best for: Textured hair.

So many cool Y2K hair trends have made a comeback this year, and Ciara's high-contrast platinum highlights have so much throwback appeal.

Best for: Making a statement.

J.Lo is the queen of honey highlights, and her face-framing blonde streaks with a teddy-bear brunette base are a timeless choice.

Best for: Classic highlights that won't date.

Adding glow and dimension rather than really obvious colour, Mia Goth's babylights are concentrated at the ends of her hair rather than the roots—a great low-maintenance option.

Best for: Extending the time between your salon appointments.

Penelope Cruz's "lazy weekend" bob has to be one of the best celebrity haircuts of 2026, and the chunky '90s-style blonde highlights only add to its appeal.

Best for: Laid-back bobs and lobs.

Toasted coppers and deep reds are going to be everywhere for autumn 2026, and Daisy Edgar-Jones is at the top of the inspiration list with her auburn-hued highlights.

Best for: Those who want a warm alternative to classic brunette shades.

Brown hair with blonde highlights always looks amazing, and Jordyn Woods' glossy updo is incredible.

Best for: Adding shine to dark hair.

Red-toned highlights work so well with dark hair and add so much definition to Whitney Peak's natural curls.

Best for: Adding warmth to textured hair.

Hailey Bieber often goes darker in the autumn and winter months, and this classic bronde look is one of her go-to transitional styles.

Best for: In-between seasons.

Mika Abdalla's combination of brushed-out curls and cashmere-coloured highlights is seriously pretty.

Best for: Adding definition to textured hair.

Pixie cuts have been enjoying a moment this year, and Keke Palmer's looks so cool with vibrant red highlights.

Best for: Adding a pop of colour to shorter styles.

Highlights can seem high-maintenance, but opting for a scattering through the mid-lengths and ends, like Emmy Rossum, adds subtle luminosity.

Best for: Adding colour without the upkeep.

Amal Clooney's hair always looks so expensive thanks to the way her cashmere-blonde highlights frame her chocolate-brown lengths.

Best for: Polished, expensive-looking strands.

Is there anything more autumnal than Bella Maclean's chunky auburn highlights?

Best for: The perfect autumn/winter colour.

Best Products for Dark Hair with Highlights

Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results.

After much testing, swatching and reviewing, we've handpicked the very best products across our skin, hair, makeup, body and nail and fragrance categories, as well as some other special accolades. These are the crème de la crème from each category that have been awarded our prestigious Best in Class status. Ahead, you'll find the top nine beauty products pioneering efficacy, innovation and real results. Join us in applauding our Best in Class winners of 2026.

Who What Wear UK Next in Beauty Awards 2026: Best in Class

Best in Class: Skin

When it comes to skincare, we're always looking for brands that combine efficacy with cutting-edge innovation. For us, that brand is SkinCeuticals, and P-Tiox Cream is a stellar example. This powerhouse moisturiser contains a patent-pending formula packed with peptides, niacinamide and lipo-hydroxy acid, and works to plump, smooth and hydrate the skin. No wonder our judges couldn't get enough.

"I was blown away by just how much difference this made to my skin," said Eleanor Hartley, medical director at Hart Medical. "[I saw] impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. My skin was fresh and hydrated without feeling heavy; the cream turns into a watery gel and feels lightweight and invisible with no residue. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. It is glass skin in a jar."

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Best in Class: Makeup

There are so many makeup categories that choosing a Best in Class winner can be difficult. But this year, Chanel made it easy with its Les Beiges Serum Concealer. A true skincare/makeup hybrid packed with hyaluronic acid and white camellia extract, this serum-like formula becomes one with your complexion for radiant results.

"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says Who What Wear UK beauty director Shannon Lawlor. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."

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Best in Class: Hair

We all have different hair types, so finding a product everyone loves is no mean feat. However, I haven't met anyone who hasn't fallen in love with Hersheson's Almost Everything Cream. Designed for wet or dry hair, it can condition, define curls, boost shine, smooth and more.

"Ever since this product launched, I have refused to be without it," says Shannon. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all."

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Best in Class: Fragrance

Fragrance is subjective; what smells good to one person might not smell good to another. But if there's one thing our expert judges agreed on, it was that Parfums de Marly Athénaïs smells amazing. It's no surprise, really, with a blend of bergamot, orange flower, jasmine sambac, vanilla and amber.

"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says Who What Wear UK beauty editor Eleanor Vousden. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."

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Best in Class: Nails

This year, we've noticed an increased demand for at-home nail products that deliver a professional finish, and when it comes to nail tools, you can't go wrong with Navy Professional. If you're going to invest in one thing from the brand, make it the Doris Curved Manicure Pusher.

"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, making whatever nail colour you're using apply more seamlessly and last longer," says Vousden. "Most nail tools are an eyesore, but this is a beautiful thing to have in your manicure kit, and is a delight to use."

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Best in Class: Body

2026 was definitely the year body products got a glow-up. Shower gels, lotions, deodorants... our entire bodycare routines have been elevated. The product that stood out the most? Dove's Raspberry & Rose Whole Body Deodorant Spray. Designed to be used wherever you need it (not just underarms), it smells incredible and is suitable for all skin types, even sensitive.

"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says Lawlor. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record."

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Innovation of the Year

Our Next in Beauty Awards champion innovation, and if there's one brand that blew our judges away in that arena, it's clinic-born Japanese brand Takami. More specifically, Takami's Daily Renewing Soft Peel.

"Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says Who What Wear UK beauty contributor Perdita Nouril. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated."

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Breakout Brand

Speaking of exciting and innovative brands, our Breakout Brand award goes to Rocco.

Founded by broadcaster and creative director Laura Jackson, this brand is all about skincare that does good, but more importantly, feels good. Rooted in the connection between your skincare and your mood, Jackson has created a simple line of products which all feature Rocco's mood-boosting scent, FaceFeels. The aim? To make skincare fun again.

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Social Media Sensation

There's no denying the influence social media can have on trending beauty products, and this year, our Social Media Sensation award goes to Trinny London's Naked Ambition Azelaic Exosome + Vitamin C Serum. This innovative formula combines slow-release vitamin C with azelaic acid exosomes for glowing results.

"This product definitely helps brighten the skin, even skin tone and is an easy addition to your routine," says Who What Wear UK editor-in-chief, Jane McFarland. "I have been using various products from Trinny's range and thoroughly recommend this one."

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Industry Icon

Luke Hersheson has dedicated his career to redefining what great hair looks like. His distinctive vision and creativity have informed every Who What Wear UK trend report of the past decade, and from his work behind the chair to his influence on fashion, beauty and celebrity culture, his impact goes far beyond the salon. That being said, his impact on the salon world has also changed the game—introducing us to the concept of the super salon, he has created beauty utopias around London. He’s built a career on challenging conventions whilst making great hair feel accessible for all with his blowdry bars and lazy-girl-approved cuts, which is why he is a worthy winner of our Next in Beauty 2026 Industry Icon award.

Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much washing, styling and reviewing, the results are in. Join us in celebrating the best hair products of 2026.

Who What Wear UK Next in Beauty Awards 2026: Best in Hair

Best Hair Dryer

Not all hair dryers are created equal, and Remington's One Dry & Style Digital Hair Dryer won over our judges with its range of attachments and compact size.

"I loved this mini hair dryer," says Who What Wear UK fashion news editor Natalie Munro. "It's just as effective as any larger one I've used, but the compact size makes it so easy to work with and store. I like all of the additional components and found it dried my thick, curly hair quickly and easily," she says.

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Best Treatment

Olaplex's iconic No.3 treatment was already a modern hair icon, but its newly relaunched formula works even better and faster to repair frazzled hair.

"Bond-repair products didn't exist before Olaplex No.3, and I would argue the original remained the best strengthening hair treatment out there up until this relaunch," says Who What Wear UK beauty director Shannon Lawlor. "No.3 Plus has noticeably reduced my breakage and made my hair feel stronger, look healthier and become more manageable. And all in just three minutes? A feat."

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Best Shampoo

We tested numerous shampoos this year, but our judges wholeheartedly agree: this is one of the very best we've tried for glossy lengths.

"This shampoo has a refreshing scent and leaves my hair glossy and healthy-looking," says Who What Wear UK video editor Natasha Wilson. "It lathers really well, and a little goes a long way. It also helps tame my friziness, leaving my hair looking smoother and more manageable," she says.

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Best Hair Innovation

Our judges were amazed at the difference it made to their hair when they added the Hello Klean Shower Head 2.0 to their hair-wash routine.

"This has instantly upgraded my in-shower experience," says Who What Wear UK fashion writer Ava Gilchrist. "The pressure is firm but gentle, and I know that with each wash, the filter is doing its job in removing any harsh qualities that can damage my hair," she says. "Not only does it look incredibly luxe in my bathroom, but it's made my hair feel softer and look smoother. I've had so many compliments on my locks since switching to it."

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Best Hairbrush

Overachieving in both form and function, La Bonne Brosse won over our judges with its luxuriously crafted, gorgeously designed brushes that elevate any dressing table.

"La Bonne Brosse is like the Rolls-Royce of hairbrushes," says Who What Wear UK editor-in-chief, Jane McFarland. "Not only does it look incredibly chic (the range of colours is utterly divine), but the boar bristles feel gentle for more sensitive scalps, and I've been able to go longer between hair washes—possibly due to better oil distribution."

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Best Dry Shampoo

New dry shampoos may come and go, but Living Proof is, well—living proof that sometimes you just can't beat a classic.

"There are few dry shampoos that rival this cult product," says Who What Wear UK beauty editor Eleanor Vousden. "It really does help make hair look and feel cleaner, and the scent also makes my hair smell refreshed. It gives a nice volume boost to the root and doesn't make your hair feel like it's too full of product, so it's helpful to tide you over for a day or two between washes. As dry shampoos go, this remains one of the best out there," she says.

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Best Wet-Hair Styler

Only the very best hair tools truly earn their place in our judges' haircare routines, and the Shark Silkipro Hair Straightener + Dryer outperformed on all hair types.

"This is game-changing," says Alisha Dobson, managing director at Bleach London. "The direction of airflow and the heat plate make the control and the finish incredible. This really suits all hair types but is an easy sell for curly girls. A lot of tools aren't able to achieve the tension needed for fully styled curly hair from Type 3, but this one really fills that space. I have already had a client buy it after me yapping about it," she says.

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Best Product for Braids

Cécred's innovative Scalp Refreshing Spray has become a mainstay in several of our judges' haircare routines to keep their scalp feeling comfortable and refreshed.

"Whenever I go to the gym, I use Cécred Scalp Refreshing Spray to refresh my scalp and protective hairstyle between washes," says Who What Wear UK senior fashion and beauty branded content editor Felicia Pennant. "It smells spicy—almost minty—and tingles for a little while after application, but I like to think that means it's working. The bottle has great shelf appeal, and the elongated nozzle is a game-changer because you have more control over where you spray the product, and I'm aiming for my partings," she says.

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Best Straightener

GHD has dominated the hair-straightener game for decades, yet it still builds upon its technology to bring us the most effective hair tools around.

Its newest launch, the Sculpt Interactive Hair Straightener, adapts in real time to your hair to deliver the right amount of heat for you, resulting in less damage and perfectly styled hair. "The idea behind this product is genius. As a hair straightening iron, it works well and is lightweight, too," says Alisha.

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Best Serum

Any hair product that promises to maintain the lifespan of a blowdry or style has our attention, and Tresemmé's Thermo Sculpt Memory Hair Serum delivered on its promise amongst our judges.

"I like that this product is best applied to wet hair. This made it a seamless step in my hair-drying routine," says Natalie. "It felt nourishing and hydrating, like it protected my frizzy hair even when using high heat to dry, as well as a hair straightener," she says.

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Best Conditioner

A conditioner can make or break your hair wash, and our judges tested several formulas.

But no other impressed us more than Maria Nila Head & Hair Heal Conditioner, which left our hair soft and silky from root to tip. "It felt amazing in my hair straight away, and it smells really nice. Once dry, my hair remained soft and looked so glossy and healthy," says Who What Wear UK ecom analyst Sophie Cookson.

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Best Hair Oil

Aside from looking beautiful on our dressing table, there's a lot our judges loved about this nourishing hair oil.

It adds just the right amount of hydration without feeling heavy, shields from heat and smells absolutely heavenly. "I love this product. Everything it does is fantastic," says Alisha. "The smell is wonderful; it lasts but is light in the hair. It's beautiful on curls, too, adding hydration, shine and definition."

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Best Styling Product

With hundreds of hair-styling creams to choose from, our judges appreciated this multi-tasking product, which truly does it all.

"Ever since this product launched, I have refused to be without it," says Shannon. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all," she says.

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Best Hair-Growth Product

Our judges are sceptical of "miracle" hair-growth products; however, Rhute's Density + Repair Hair Growth Scalp Serum provided visible results for our panel of experts, noting hair growth and a calmer, healthier scalp.

"This excelled at keeping my scalp feeling and looking healthy, whilst also encouraging new hair growth," says Who What Wear UK beauty contributor Perdita Nouril.

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Best Scalp Product

K18's FutureIQ Biomimetic Hair Longevity Serum is one of the most impressive and innovative scalp products we've seen, helping to address hair greying, shedding and thinning.

"I wish I’d taken before-and-after photos, because the hair regrowth around my temples I’ve had since using this has been insane. Even my hairdresser couldn’t believe it," says Perdita. "I love how easy it is to use, and that the formula doesn’t weigh my hair down or interfere with styling."

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Best Curly-Hair Product

When our judges uncover a great curl product, they stay loyal to it. And Curl Jar Curl Activator does everything it promises, from defining curls and adding root lift to providing hold and shine.

This is a hard-working curl cream that deserves a spot in your routine. "This is a fantastic product. It really does what they set it out to do," says Alisha. "I am an avid daily restyler, and with this, I find the curl shape lasts with little to no frizz. I tried it on multiple curl types and enjoyed similar results," she says.

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Best Hair Supplement

Looking after our hair from the inside out has never tasted better.

The Wellthy by Boots Hair Grow Chewable Hair Formula Gummies contain horsetail and bamboo extracts, biotin, zinc and selenium, which work in tandem to support stronger and healthier hair growth from the root. This is one hair supplement that we really looked forward to taking, thanks to its delicious raspberry flavour.

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Best Eyelash Serum

Our judging panel have tested numerous eyelash serums in the pursuit of longer lashes, but UKLash's Eyelash Serum came out on top with its efficacious formula that grows your lashes to their full potential, leaving them looking stronger, longer and fuller.

"I think this is the best-performing and best value-for-money eyelash serum on the market, and I've tried them all," says Shannon.

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Best Hair-Colour Product

Whether you want to add a healthy gloss to your hair or dip your toe into a new hair colour, Glaze Supergloss treatments are a great way to revive your hair colour without the need to visit the salon.

"I really like these hair glosses," says Eleanor. "They're a great way to experiment with a new hair colour, or just add a healthy shine. I have frizzy and dull hair, and these definitely help make it a little shinier. They leave my hair feeling soft and manageable, too."

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Best Hair Enhancements

The world of hair enhancements and extensions can be tricky to navigate, but our panel of judges rated Remi Cachet's Elegance Injection Tape Hair. And with a whole range of lengths and colours, it's easy to find a perfect match.

"These are great extensions, from the hair quality down to the density," says Alisha. "The tapes are lightweight and flexible, and are a fantastic price."

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Best Professional Scalp Treatment

As we pay more attention to our scalp care, it feels apt to recognise the innovations within the treatment space that are helping us achieve a calmer, healthier scalp, and the HydraScalp with Keravive Peptide Complex treatment does just that.

"The technology used is very interesting and innovative, and a particularly satisfying part of the experience was being able to see the debris that had been removed from the scalp at the end of the treatment," says Natasha. "The treatment was much more relaxing than I initially anticipated; my scalp felt much more hydrated, and my hair felt fresh immediately after the treatment."

Best Professional Hair Service

Last but certainly not least is the professional hair service that blew our editors away. Using the power of cryotherapy, Hair.TOXX Cryotherapy bestows a glossy shine upon your hair whilst boosting its strength.

"This treatment impressed me," says Who What Wear UK deputy beauty editor Grace Lindsay. "The whole salon experience is so informative, and is also quick and easy for a professional treatment. I like that it minimises frizz whilst still keeping your natural hair pattern, unlike treatments like the Brazilian blow-dry. I definitely noticed a difference in the way my hair both looked and felt, and I also like that you get to take products home to help prolong the results," she says.

If you grew up binging 27 Dresses, you are likely now in your own real-life version of the plotline. Around your mid-to-late twenties, friends from college, high school, your new city, and beyond will begin sporting shiny new rocks on their left hands—meaning you'll soon have a bevy of fun events to get glammed up for. But whether you're a seasoned bridesmaid or your first stint is on the horizon, you will likely soon receive a text asking if you want to opt in to professional hairstyling or figure it out on your own. Who What Wear beauty editors have been in this situation quite a few times, but we have access to celebrity hairstylists who can give extra guidance on what makes a bridesmaid hairstyle not just look great, but red carpet-ready.

"A great bridesmaid hairstyle should feel polished and elevated, but never overly fussy," says professional hairstylist and textured hair expert Tippi Shorter. "Bridesmaids are often on the move throughout the day, whether it’s helping the bride, wrangling a flower girl, or navigating unexpected weather—so the style should be comfortable, secure, and able to hold up through it all," she adds. Celebrity hairstylist Sunnie Brook adds that both the neckline of your bridesmaid dress and your hair texture are additional factors to consider. "The best choice photographs beautifully but still moves," says Brook. "I usually lean into a look that will look timeless years later when you look back on those lifetime memories."

Keep scrolling to find the seven hairstylist- and editor-approved bridesmaid hairstyles that look timeless and effortlessly chic, every time.

7 Elevated Bridesmaid Hairstyles to Try in 2026

Romantic Slipknot

If you want to make your bridesmaid dress look a bit more editorial, skip the perfectly coiffed low bun and try a romantic, ever-so-slightly undone slipknot. Spotted everywhere from the S/S 27 runways to weddings WWW senior beauty editor Jamie Chevron has attended, this unfussy style is a go-to for chic people during wedding season. “I love taking classic styles and making them feel a little less expected," says professional hairstylist Liz Shears. She calls a sleek, low bun, "especially when paired with a little texture or softness around the face," an especially modern choice when creating a bridesmaid look. All you need is a fine-toothed comb, flat iron, and texture spray to craft this elegant style.

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Soft Blowout

When in doubt, a soft blowout is always a great choice—especially with a strapless bridesmaid dress. "Think airy roots and brushed-through bends," muses Brook. The key to creating a glamorous blowout, however, starts while your hair is still wet. Brook recommends using a volumizing spray like the Biolage Full Rescue Volume Spray for lift and body. "I love this product because it makes the hair three times fuller and doesn’t get sticky hours later," she explains. After round-brushing and touching up any necessary spots with a curling iron, finish off the look with a touch of texture spray and a bit of hair oil on the ends. "The finish should feel touchable, with enough polish to make it special," she adds.

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Modern Hollywood Waves

If you love a blowout but want to take things up a slightly more glamorous notch, ask your hairstylist for these softer, modern-day Hollywood waves. "I like making them slightly more relaxed and touchable rather than perfectly uniform," says Spears. You can achieve this look by gently brushing out your curls until they turn into smooth, looser waves—using a brushable spray to preserve the style without sacrificing touchability. "I also recommend an anti-humidity spray for natural, curly hair to keep it from growing bigger with frizz," Shorter adds.

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The Undone Bun

If you want to show off your dress—especially if the most eye-catching details are concentrated near the neckline—consider sweeping your hair up into a polished, yet slightly undone topknot á la '90s Pamela Anderson or modern-day Paige Paul. My go-to wedding guest and bridesmaid hairstyle is a high bun with face-framing pieces, with an intentionally messy smattering of curls falling from the voluminous bun. While Anderson's signature updo is a bit less fussy (she once told British Vogue in a YouTube video that the look was "always" achieved with a thong), you can clean it up Paul-style by brushing your hair into a smooth ponytail using flexible hairspray before forming a bun. Just make sure the tendrils can fall freely to add that soft, romantic touch.

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Half-Up, Half-Down

This one's classic for a reason."Half-up hair is having a wedding moment," says Brook. Pulling the front section of your hair away and letting the back cascade long offers a flattering, versatile look that complements a variety of dress styles. "A little lift at the crown, soft movement through the lengths, and a few pieces around the face feel romantic without looking overly arranged," the hairstylist adds.

To achieve this look yourself, Shorter suggests using both a curling iron and hot rollers for body and volume, then taking small sections of hair just above the ears and bringing them together behind the head. "Think of the area where the goggles strap would lie in the back," she instructs. Pin in place, pull back any additional pieces you'd like, and use a flexible hairspray to lock everything in. Celebrity hairstylist Dionysiou recommends using Living Proof's Style Lab Flex Hairspray for this specific style. "[It's] a great brushable hairspray with medium hold and movement, perfect for loose-wave half-ups," he explains.

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Sculpted Knot

Whether you prefer to style your slicked-back buns high, low, or right in-between is up to personal preference, but professional stylists agree: a sleek topknot is always a good idea for a bridesmaid. "A sleek, low bun is one of the easiest styles to do yourself," says Brook. "The simplicity feels chic, especially with a beautiful neckline or statement earrings," she adds. This look requires a bit of legwork to achieve the final ultra-polished look, but Brook assures us that the process isn't overly laborious (and in the end, it's entirely worth it).

Start by defining a center or side part on dry hair and smoothing styling cream into the sections—using a boar brush to smooth the hair into a clean ponytail wherever it is most flattering. Then, secure the ponytail with an elastic and twist the hair into a bun around the base, concealing the elastic and pinning everything in place. "Keep the bun close to the head and check the shape from the side; that’s what gives it a polished finish," Brook instructs. "For flyaways, mist a clean toothbrush with hairspray and gently smooth them down," she adds, recommending Biolage's Styling Gelée and Freeze Fix Hairspray. (Though any strong-hold gels and hair sprays work in the end.)

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Polished Ponytail

Though we've suggested our fair share of tousled, sleek, and everything-in-between buns above, don't think that a ponytail isn't fit for a formal occasion. "For something a little more fashion-forward, a low ponytail with a smooth finish and a few intentional pieces around the face can feel incredibly chic," says Spears. Dionysou finds the "polished ponytail" particularly chic when paired with a bridesmaid gown—especially at "low or mid-height, with the elastic concealed and a soft bend through the ends." He suggests using the Color Wow Style on Steroids Texturizing Spray to add "texture and grit" without stiffening the strands. "It's perfect for any hair texture, but especially for fine, slippery hair that doesn't hold anything," he explains.

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What to Consider When Picking a Bridesmaid Hairstyle

• Comfort level: Dionysiou says that your comfort should be paramount when choosing a bridesmaid hairstyle, as you'll likely be wearing it for several hours. "It should be secure without feeling tight," he explains. "Bridesmaids shouldn't feel pulled, be in pain, or feel like they have to constantly adjust."
• The dress: The most important facet of your look is the dress, so your look should not only suit you and your preferences, but the dress, as well. "Consider the aspirations you have for your look, along with your hair density, texture, and length, while balancing it with the outfit and the cohesiveness of the bridal party," he instructs. The neckline, as previously pointed out by Brook, is another determining factor of your final look.
• Hair type: Your natural texture and density may feel like an afterthought when selecting a bridesmaid hairstyle, but it should be one of the first factors you (and the bride) consider. "A good bridesmaid hairstyle should feel like you, work with your natural texture, and stay comfortable from the ceremony to the last dance," says Brook. "You want to be present in the moment, without constantly checking your hair."
• Weather: Climate and weather conditions differ from wedding to wedding, but these factors will play an important role in your final look. "It should feel right for the conditions," says Dionysiou. "Weather, indoor versus outdoor weddings, and the time of year all play a factor in the styles and products to use," he adds. Come armed with anti-frizz spray and strong-hold hairspray for conditions that threaten to deflate your voluminous, ultra-chic style.

Who's Who

• Sunnie Brook is a celebrity hairstylist and the artistic director for Biolage.
• Tippi Shorter is a textured hair expert, professional hairstylist, and the Global Artistic Director at Mizani.
• Dionysiou is a celebrity hairstylist and the senior stylist at Benjamin Salon in New York City.
• Liz Shears is a professional hairstylist at Benjamin Salon in West Hollywood, California.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

As someone who works in beauty, it feels like a new product lands on my desk every week. But the number of hair brands that genuinely make their way into my routine is few and far between. You see, as someone who has Afro hair and wears it in many different ways, from blowdries to braids, the number of brands that actually cater to all hair types and conditions is limited. But recently, I’ve been testing one particular collection of haircare products that has firmly solidified its place in my routine. And I can use it no matter what hairstyle I have. Enter Cécred.

The Brand

Founded in 2024, Cécred was created to merge global rituals with modern science. With formulas containing a patent-pending bioactive keratin ferment, which works to repair damaged proteins in the hair, the brand aims to cater to all hair types, including coloured and damaged strands. "It’s been my lifelong dream to create a brand that could work for everybody, whether you're pin-straight, coily, wavy, curly or anything in between," says founder, owner and chairwoman Beyoncé Knowles-Carter on the brand's website.

So it should come as no surprise that the brand was an immediate hit amongst beauty editors, hairstylists and influencers alike. And after two long years of waiting for it to arrive in the UK, it finally launched exclusively at Space NK last month.

I was lucky enough to get an exclusive look at the products and try them out before they officially launched here in the UK. Meeting with CEO Grace Ray, lead global stylist Neal Farinah, trichologist Dr Kari Williams and, of course, vice chairwoman Tina Knowles, I got firsthand insight into how the products work. And trust me when I say that they do not disappoint.

The Packaging

You only have to glance at the products to know that the packaging is a huge selling point. I mean, not only will it look extremely chic on your dressing table or in your bathroom, but each product has unique packaging that has been carefully tailored to its use. For example, the Scalp Refresher Spray features a long custom-targeted nozzle designed to reach between braids, under wigs and around extensions.

Not to mention that a signature scent, Temple Oud, runs throughout, giving your hair a boost of scent featuring oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves. It’s genuinely one of the most expensive-smelling hair perfumes I’ve ever smelled.

But don’t let me harping on about the aesthetics and the fragrance fool you. The real gem lies in the effective, hair-loving formulas that literally everyone can use. And luckily for you, I’ve been testing the majority of the products for months now, meaning my recommendations are tried and tested. So without further ado, keep scrolling to discover the nine best Cécred products to consider investing in.

The Best Cécred Products

• Cécred Restoring Hair & Edge Drops, £53
• Cécred Scalp Refreshing Spray, £37
• Cécred Strong Hold Gel, £30
• Cécred Detoxifying Shampoo, £37
• Cécred Nourishing Hair Oil, £42
• Cécred Detangling Spray, £27
• Cécred Wrap & Set Foam, £26
• Cécred Hair & Scalp Balm, £35
• Cécred Thermal Shield Mist, £28

1. Cécred Restoring Hair & Edge Drops

Arguably the most popular product in the entire range, a bottle of the Restoring Hair & Edge Drops is apparently sold every 16 seconds, and after testing it, I can see why. Made with five special peptides known to visibly improve hair density, biotin, rose and ginger to nourish and energise the scalp and patent-pending bioactive keratin ferment to reduce breakage, I’ve genuinely seen a difference in my edges since using this product. Braids can often eat away at edges and cause breakage, especially with high-tension styles, so this product is the perfect antidote. Not to mention that it’s perfect for mature hair—all the women in my family swear by this formula.

2. Cécred Scalp Refreshing Spray

As someone who lives in my braids throughout most of the year, the Scalp Refreshed spray has become a lifesaver in between salon appointments. With a custom-targeted nozzle that allows me to effectively target every point of my scalp and a minty fresh scent that genuinely makes my braids smell freshly washed, I cannot recommend this product enough for those of us who typically wear our hair in protective styles. Not to mention that it works for natural hair, human hair extensions and synthetic hair extensions, so you don’t need to worry about damaging your braids, wigs or weave.

3. Cécred Strong Hold Gel

I’m not lying when I say that I haven’t purchased a single other gel since trying Cécred’s Strong Hold Gel. Not only does it give me the most perfect slicked-back bun when I’m wearing my hair naturally, but this product has also become a lifesaver for my protective styles when they start to look frizzy. I simply use an edge-control brush with the gel to slick down my edges and the top of my hair, add a silk scarf before bed and I wake up with what looks like a fresh set of braids. And you’ll be pleased to know that, unlike other holding gels, there’s no residue, flaking, or white cast, even if you have a heavier hand (like I do). Plus, it’s formulated with StemShield Complex, which protects hair up to 232°C from heat styling, humidity and pollution.

4. Cécred Detoxifying Shampoo

If you prefer a deep-cleansing hair wash that will actually remove oil and build-up, look no further than the brand's Detoxifying Shampoo. Made with PhytoFerment to remove impurities, honey to retain moisture and, of course, the patent-pending Bioactive Keratin Ferment to repair damage, this shampoo gives me the deep, clarifying cleanse I want without feeling too stripping or drying. But the best part? Unlike most shampoos that cause my braids to frizz, this formula allows me to keep my hair fresh between appointments, so I don’t have to deal with itching and buildup that usually come with braids.

5. Cécred Nourishing Hair Oil

So many people underestimate the power of adding a hair oil to their routine, and Cécred’s has quickly replaced my old oil as my go-to. Not only does it smell incredible (I cannot get enough of the Temple Oud scent), but it leaves my hair looking and feeling soft and moisturised. It’s the perfect addition to my braid-refreshing routine, bringing life back to my French curls when they start to feel a bit worn out, but I also find myself reaching for it when I’m wearing my natural hair to give it that extra shine. Not to mention that the ultra-chic packaging looks gorgeous on my vanity. At £42, I’m well aware it sits at a significantly higher price point than other hair oils on the market, but the results make it well worth the extra splurge for me.

6. Cécred Detangling Spray

I cannot believe I used to take my braids out without Cécred’s Detangling Spray, but it’s genuinely changed my life. I simply spray the top of my braids and leave it for 1-2 minutes to work its magic. The result? Extremely soft hair that no longer gets knotted and entangled from the copious amount of gel I apply between salon visits. The hair just untangles seamlessly with the spray, meaning I can safely take out my protective style without fear of breakage or damage.

7. Cécred Wrap & Set Foam

Foaming products that actually set and mould the hair without flaking or leaving a heavy residue are few and far between. So if you've also struggled with this dilemma, look no further than Wrap & Set Foam. This is one of those mousses that feels completely weightless on the hair and scalp, but somehow manages to lock every hairstyle in place. It can be used with or without heat and also works to protect your strands from humidity, pollution and damage. Whether I have braids, a weave or I’m wearing my natural hair, I apply this foam before brushing down my hair and securing it with a silk scarf before bed, leaving me with a sleek hairstyle that doesn’t budge in the mornings.

8. Cécred Moisturizing Deep Conditioner

I don’t think my hair has ever felt softer than after using Cécred’s Moisturizing Deep Conditioner. Infused with hyaluronic acid for hydration, a blend of shea and murumuru butter to deeply replenish, an African oil blend for extra shine and antioxidant-packed hyssop oil, this buttery conditioner is an absolute treat for those of us with dry or damaged hair. If you have finer hair, I would apply this sparingly, as it’s very rich and I can imagine it feeling just a tad too heavy on certain hair types if overdone; however, this is one of those hero products that I’d recommend to literally everyone, regardless of their hair type, density or condition.

9. Cécred Thermal Shield Mist

Whilst a wide number of Cécred’s products are formulated with up to 232°C of protection, you can never go wrong with having a dedicated heat protectant when using a hair dryer or straightener. The Thermal Shield Mist contains an advanced three-part StemShield complex that protects the hair from both artificial and natural heat, as well as a thermal gloss blend that gives the strands a glossy, salon-like finish. It’s been a game-changer when I’m adding heat to my hair at home, leaving it with almost a silk-press sheen that I’m typically only able to achieve at the salon. It’s also incredibly weightless, providing an ultra-fine mist without the crunch or build-up you might expect from a heat protector.

Shop More Cécred Products We Love

How I Tested

I’ve been secretly testing the majority of Cécred’s collection for months before it officially launched in the UK. I assessed each product on both my natural hair and my braids to see how easy they are to use and how effective they are compared to their claims.

Why Trust Us?

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friends.

Hair can be tricky, even beyond cut and colour. There are so many factors that influence whether a style suits you, and face shape is one of the most important. With so many autumn hair trends circulating right now, from pixie cuts and long layers to the shag, it's worth getting it right. A new cut or colour is an investment, after all, and no one wants to be stuck waiting for a less-than-flattering chop to grow out.

Of course, hair is deeply personal, and you should always go for the hairstyle you want, regardless of your face shape. But if you have a square face, knowing which cuts might work particularly well can be a helpful starting point. Ahead are my favourite haircuts for square faces, as recommended by London's top hairstylists.

How to Tell If You Have a Square Face?

"A square face typically has a strong, defined jawline with the forehead, cheekbones and jaw sitting at a similar width," explains celebrity hairdresser Melissa Timperley. "However, when I'm consulting with a client, I'm looking at so much more than their face shape. Do they have a high or low forehead? Large or small eyes? High, pronounced cheekbones? What’s their natural hairline like? A great haircut is about understanding the individual and all their features."

What Hair Length Is Best for Square Faces?

While the hairstylists I speak to agree that there’s no one perfect length for a square face, and that the right cut depends on several factors, not least personal preference, Philipp Haug of Haug London Haus explains that bobs, mid-lengths and long hair can all work beautifully here. “What counts is what happens around the face. Shapes that curve around, opening at the cheekbones and then elongating towards the jawline are incredibly flattering. Think face-framing layers and curtain bangs that graze the cheekbones, softening the angles while still embracing the structure.”

13 Best Hairstyles for Square Faces

1. The Broken Bob

Starting strong with a bob, specifically the "broken bob", which Stephen Buller, co-founder of Buller and Rice, explains is a jaw-to-shoulder-length bob with slightly shattered edges and lots of natural movement. "Keeping it a little longer around the front can frame a strong jawline beautifully, while the undone finish stops it feeling too boxy," adds the hairstylist.

2. Curtain Bangs

While fringes get a bad rep for being difficult, curtain bangs are incredibly versatile on all hair lengths and look great on square face shapes. "Parted through the centre and swept outwards, they graze the cheekbones before blending into the surrounding layers, creating softness around the face while embracing its natural structure," notes Haug. "They’re also a lovely way to update your look without committing to a dramatic change in length."

3. Textured Lob

If you want to soften a strong jawline, Timperley explains that a long bob that sits around the collarbone is a great option. "Because the length finishes below the jaw, it draws the eye further down. Adding soft movement creates a more relaxed shape around the face," she says.

4. The New Shag

Per Buller, a softer, longer version of a shag will be huge for AW26: "It works particularly well on square faces because the layers create shape at different points around the face rather than concentrating everything at the jaw."

5. '90s Supermodel Layers

Think of this style as a less polished take on those voluminous '90s supermodel layers, sported by the likes of Cindy Crawford and Bridget Hall. "Keeping the length while introducing soft layers around the cheekbones and jaw opens up the face and gives the hair movement," advises Buller. "It’s a great option for someone who wants a change without sacrificing length."

6. The Rounded Fringe

A rounded fringe is a beautiful alternative to a strong, straight-across shape, Haug recommends. "Curving gently around the forehead and blending into the sides, it creates a softer frame that complements a defined jawline. The idea is to work with the natural structure of a square face, introducing movement and a little delicacy rather than adding another strong, horizontal line."

7. Graduated Bob

Timperley loves a graduated bob as it allows you to really control where the weight sits. Building graduation through the back creates shape and can soften the overall silhouette, she notes. It also keeps a little more length towards the front, which helps balance a stronger jawline.

8. The Side-Swept Fringe

"A longer, sweeping fringe is an easy way to introduce softness to a square face without losing length," says Haug. "It works beautifully with everything from a bob to longer layers, offering a versatile way to refresh the face-framing shape while keeping the overall look fluid and natural."

9. The Mod Crop

For somebody wanting something shorter and a little more directional, Buller loves a mod-inspired crop with texture around the ears and a strong little fringe. "It’s another trend I’ve predicted for AW26, and while it might not traditionally be recommended for square faces, I think that’s exactly why it works. It celebrates stronger features rather than trying to disguise them."

10. The '70s Shag

If you're looking for a more relaxed, textured look for a square face shape, then the '70s-inspired shag is all about layers, movement and a little natural irregularity, advises Timperley. "A loose wave or natural bend brings the cut to life, creating that effortless, touchable texture that works so beautifully with a square face."

11. The Tousled Pixie

People with square faces shouldn't shy away from dramatic cuts like the pixie; strong features should always take centre stage. But the tousled version of a pixie cut helps soften everything up considerably and makes it much more wearable, especially if you have textured hair.

12. The Blunt Bob

"This might surprise people, but I absolutely love a strong, blunt bob on a square face," states Timperley. "Rather than trying to soften the jawline, it celebrates it. A beautifully executed precision bob can look incredibly modern and confident."

13. The Soft Shag

As we've established shags look great on square face shapes, but if you don't want to go for one of the more avant garde styles, then opt for the "soft shag", which gently introduces movement and texture with long layers that help break up stronger lines around the face. It's a great option for naturally wavy or curly hair too.

How to Style Different Textures With a Square Face

When it comes to different textures, Buller says that it's really important to work with your natural texture, rather than fighting it. "For straight hair, I’d introduce a little movement or a soft bend around the face so it doesn’t sit too rigidly against the jaw. With wavy hair, I’d encourage that natural movement, particularly through the cheekbones and ends."

He adds: "Curly and coily hair can look incredible on square faces. I’d focus on creating a balanced shape with volume and layers. It’s about creating a shape that feels right for the individual."

What Bob Is Best for a Square Face?

"As someone who absolutely loves cutting bobs, I wouldn’t say there’s one particular bob that works best for a square face," states Timperley. "It’s all about where the length sits and how the weight is distributed. If someone wants to soften a strong jaw, I might suggest taking the length slightly longer. A bob that’s slightly shorter at the back and longer towards the front can work beautifully too, as the longer front sections help elongate the appearance of the face."

What Fringe Is Best for a Square Face?

Buller is a big fan of softer, slightly grown-out fringes on square faces. "Curtain fringes, wispy fringes and longer sweeping shapes all look brilliant because they introduce movement around the forehead and cheekbones. I also love a really strong, blunt fringe on someone with an angular face. Sometimes working with your features rather than trying to soften them creates a much more interesting look."

The Best Styling Products for Square Faces

Welcome to How to Hair. Think of this series as your go-to guide to achieve your best hair yet. Whether you want to master a certain hair tool, work out how to wear a new hairstyle or if you're just in need of some hair inspiration, our beauty editor Eleanor Vousden is here to talk you through what you need to know, step-by-step, with plenty of insider intel along the way. Allow How to Hair to become your trusted guide on the journey to great hair days—every day.

First came Zendaya's ethereal Athena-coded fishtail braid at The Odyssey premiere. Next came Ella Rubin's Sterling Point French braid. Then, I spotted Gigi Hadid wearing the classic hairstyle. If the premieres, TV shows and the tastemakers on my feeds are anything to go by, then this hairstyle is firmly back as a defining autumn 2026 hair trend.

Despite its name, the French braid doesn't actually originate from France. The earliest depictions of braids have deep roots in North Africa, where ancient stone paintings show braiding techniques dating back thousands of years, used to signify age, identity, social rank, and marital status. The "French braid" is believed to have been popularised within Western media in the 19th century.

The three-stranded hairstyle starts at the crown and weaves down close to the head as hair is gradually added to each section. The French braid involves the plaits crossing over the middle section, alternating from left to right, whereas a Dutch braid involves the sections moving under the middle section, which results in a more voluminous braid, whilst the French braid sits closer to the head.

It might look and sound a bit complicated, but thankfully, this hairstyle is actually quite easy to replicate with a bit of practice (and a bit of an arm workout), and if you can already do a simple plait, a French braid only takes one simple addition to the method. I'm notoriously cack-handed when it comes to styling my hair beyond a simple ponytail or slicked-back bun. So if I can do it, you can do it. Scroll on for the step-by-step guide to a French braid.

How to Do a French Braid

1. Prep Hair

Firstly, I'd recommend doing a French braid on second-day hair, especially if you have straight or slippery hair, as this will help to give your braid more grip. So skip the shampoo. However, you can also mist in some texturising spray to help create better hold, or those with straight hair can use a curling wand to curl the hair, which will create more volume, texture and hold. If you have natural curls or waves, then you may find your hair has enough hold to forgo additional product.

2. Section Hair

Brush through your hair to remove any tangles or knots. Then, to begin your French braid, create a triangle-shaped section at the top of your hair and divide the section into three equal-sized sections.

3. Begin Plaiting

Start plaiting by swapping the left side with the middle section, and then crossing the right section with the middle to start the French braid.

4. Add Hair to Each Section

You want to continue plaiting, but add another piece of hair to each section as you braid, repeating the motion and gradually adding more hair as you go. For a French braid, you want to move the hair over the middle section with each crossover. For a Dutch braid, you can move the sections under the middle section, which results in a more prominent braid that sits outwards from the head. A French braid will sit closer to your head.

5. Keep Braiding

Continue adding more hair into each section as you go, as you reach the nape of your neck, you'll probably have added the remainder of your hair into the braid, and you can continue plaiting the rest of the length as you would with a standard plait. Secure the ends with a hair tie to finish.

6. Pull Out Pieces

You can loosen some face-framing layers and tendrils to make the French braid feel more effortless, and also gently pull at sections to make the braid more voluminous and less "perfect". I like to finish with a light mist of hairspray to help the braid stay secure, but you could also add a hair serum or hair oil to the ends, mist through a texturising spray for a messier and undone finish, or use a curl cream to define any loose curls or waves you've pulled out.

The Result

And there you have your French braid. You can experiment with the amount of hair you add to each section, which will affect the overall appearance of your braid. It's a style that definitely takes a bit of practice initially, but is so easy once you have the hang of the technique.

If you're one of the estimated 8 million women in the UK experiencing some form of hair loss, chances are you've found yourself scrolling through the ever-expanding world of hair-growth treatments in search of something that actually works. From scalp serums and peptide-packed formulas to LED light-therapy devices and supplements promising thicker, fuller strands, the options can feel endless, which makes knowing which are worth the investment another matter entirely.

Whilst hair-growth products have exploded in popularity in recent years, there is one ingredient that trichologists agree is still the most evidence-backed option: minoxidil. But how exactly does it work, and is it suitable for everyone? Can it help with the shedding associated with hormonal changes, stress or rapid weight loss? And what happens when you stop using it?

I spoke to two leading trichologists, Eva Proudman, Absolute Collagen's resident trichologist and Tiffany Hall, trichologist and founder of Trichology, to separate fact from fiction and explore how minoxidil works, whether it's safe to use long-term and what you need to know before incorporating it into your haircare routine.

What Is Minoxidil?

"Minoxidil belongs to a group of medicines called vasodilators, which means that it helps to widen blood vessels to increase blood flow," reveals Proudman. She tells me that back in the 1950s, it was used orally to treat blood pressure but was found to be unstable. However, researchers quickly noticed that patients started to experience improvement in hair growth, and that's how topical minoxidil lotions we see today were developed.

One of the most research-backed treatments for hair loss, there are many clinical studies demonstrating minoxidil's efficacy in promoting hair growth and improving hair density. In the UK, you can buy topical minoxidil from pharmacies without a prescription (although oral minoxidil requires a prescription) or from telehealth services such as Hair+Me.

Why Is Minoxidil Good for Hair Growth?

Minoxidil is a vasodilator, which simply means it widens the blood vessels. This brings more blood, oxygen and nutrients to the hair follicles (the tiny pockets in the skin that each hair grows from). But it also helps in two other ways, says Hall. "Firstly, it lengthens the growth phase. Every hair goes through a cycle of growing, resting and shedding. Minoxidil helps hairs stay in the growing stage for longer."

Secondly, minoxidil works to thicken fine hairs. "In pattern hair loss, follicles gradually shrink and produce thinner, weaker hairs. Minoxidil can help them produce thicker, stronger hair again. It works best for androgenetic alopecia, the medical name for male and female pattern hair loss," explains Hall.

What Are the Drawbacks of Minoxidil for Hair Growth?

The bad news is minoxidil doesn't work the same way for everyone. "To work on the hair follicles, it first has to be 'switched on' by an enzyme, a natural substance in the body that triggers a chemical change," reveals Hall. Some people have more of this enzyme in their scalp than others, which is why one person may see great results whilst another sees very little.

To remove the guesswork and save you washing your money down the drain, Hall recommends taking a TrichoTest. "It is a simple genetic test, usually taken with a quick mouth swab," she says. The test looks at the genes linked to hair loss and to how your body responds to different treatments, including minoxidil. "The results help your trichologist recommend the right type, strength and formula for you, rather than relying on trial and error," adds Hall.

As for side effects, Proudman explains that topical minoxidil is generally well tolerated, but for some people, it may cause scalp irritation, dryness and itching. She adds, "This can be well managed with a good shampoo and conditioner and frequency of washing."

Back in 2024, an unwanted side effect went viral on TikTok. Sharing a video that now has over a million views, TikToker Maria Cribbs says, "Do y'all see the hair growing on my face? I have never had this much hair on my face ever! I don't understand why this [minoxidil]; I put it on my scalp! So I don't understand how it's making hair grow down here [sic]."

Proudman explains that this is uncommon. "I see 250 patients every month, and some find some unwanted facial hair growth and/or an initial increase of hair shedding, but I really do find this to be minimal." She clarifies that oral minoxidil comes with more side effects and can only be tolerated at low doses, adding, "It's why I prefer to work with topical minoxidil."

How to Apply Minoxidil

Proudman advises following these steps when it comes to applying topical minoxidil.

1. Part the hair in the centre and apply the minoxidil to the centre parting, massaging along the parting to the crown and forward to the hairline.

2. Leave a gap of two fingers to each side of the centre and part to the left and right side; apply the minoxidil to the side parting, massaging along the parting and into the temple and hairline on both sides.

I use a metered spray that makes application very quick and easy and avoids coating the hair. You can find various forms of minoxidil, from foams to liquids, all with their own application methods. If you don't want to try minoxidil just yet, we've rounded up six hair-growth alternatives that we rate.

More Products for Hair Growth

1. Champo Growth Serum

2. K18 FutureIQ Biomimetic Hair Longevity Serum

3. Obagi Nu-Cil BioStim Scalp Serum

4. Augustinus Bader The Scalp Treatment

5. UKLash Hair Growth Serum

6. The Ordinary Multi Peptide Serum

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend

If there's one celebrity that everyone is talking about at the moment, it's Daisy Edgar-Jones. The star is currently on the press tour for her latest film, Sense and Sensibility, and her stylist, Dani Michelle, has created some incredible looks, including custom Miu Miu dresses and vintage Armani suits. However, her makeup and hair have truly stolen the show for me, and I've been keeping an eye out for which products she's been using.

As an Estée Lauder global brand ambassador, it's no surprise that her makeup artist, Jo Baker, has been using some of the brand's icons to create her glowing makeup looks. But when it comes to hair, it seems as if Daisy has been using an affordable favourite of mine to get her fringe looking red-carpet-ready.

Daisy Edgar-Jones' hair has been looking amazing on the Sense and Sensibility press tour.

It's no secret that Daisy has some of the best curtain bangs in the business (seriously, she even convinced me to give the popular fringe a go), and her hairstylist Bryce Scarlett just revealed what products he used for her latest red carpet look.

Taking to Instagram to share Daisy's perfectly tousled, voluminous fringe, Scarlett included a picture of Redken products, including the brand's Root Lifter Volumising Mousse Spray (£26).

Designed to add body and lift, it appears that this under-£30 hair mousse is the star's secret to getting her signature voluminous bangs. Whilst Scarlett is yet to share exactly how he used the product, I recommend applying the mousse to towel-dried hair before blow-drying your fringe with a round brush.

For her final press tour appearance, Daisy paired her red-carpet-ready bangs with a lavender smokey eye and a 1999 Chloé by Stella McCartney corset set, and I will be thinking about this look for a long, long time...

Get the Look:

If there's one thing Dakota Johnson is known for (aside from her acting chops and dry sense of humor, which has launched a thousand internet memes), it's shiny hair. For years, people have obsessed over how glossy her signature espresso-colored strands look, whether she's on a red carpet, hosting Saturday Night Live, or on a press junket. I'm no different. As a beauty editor, I've been on a shiny-hair quest for years, and she's my celebrity North Star.

Luckily for me, I just learned the *exact* products her hairstylist, Mark Townsend, uses to achieve her liquid hair look—at least for her recent appearance at the NYC premiere of Verity. It involved five styling products, including a $29 dry gloss that delivers expensive-looking shine.

"It's no secret that Dakota Johnson and I are inspired by '90s supermodels at the moment, and for the premiere of Verity in NYC we decided on a very '90s half-up hairstyle," Townsend says. "The two-piece Calvin Klein look that Dakota chose for the premiere was full of sparkle and shine, so we wanted her hair to be just as shiny and bright!"

Townsend used IGK Hair products. Below, shop all five, including the dry gloss.

As a beauty editor, I'm my friends' and family members' first point of contact for all things hair, makeup, skin, nails, and fragrance. I'm used to fielding calls and texts like, "Is this hair mask really worth it?" and "Help! I need a vitamin C serum that doesn't cost a million dollars but will fade my dark spots." When a big sale starts, those calls and texts double. And I get it. Even if a certain item is on sale, you still want to know it's worth your money before pressing the "buy now" button.

Since Amazon's Prime Big Deal Days are on now (and end tonight, FYI!), I've been shelling out recommendations left and right. Most recently, my sister asked me for a list of must-buy beauty products, and as I've already done the work, I thought it would be easy enough to share it with you, dear reader. Ahead, see my complete list, from a spa-worthy bodywash to a Korean retinol serum.

If there's one thing I know to be true, it's that most people consider darkening their hair once the cooler months roll around. There's something about the foliage, hazy skies, and abrupt switch from linen to leather that makes us find beauty in the darkness—trading sun-warmed highlights for chocolate hues and smoky copper. Though you may feel compelled to drop a paycheck on a new fall wardrobe, there's a simpler way to winterize your look, and that, my friend, is with a dark hair color.

"There are so many variations within dark hair," says celebrity hairstylist and color expert Nikki Lee. "Brunette can go from soft chocolate and chestnut to a deep espresso. Black can be a softer, more natural black or a really rich, inky black. And auburn doesn't have to mean red. It can be a beautiful brunette with cinnamon, copper, or mahogany undertones." In short, dark hair colors are far more abstract than simple brown, black, and red—they are a symphony of undertones at varying depths resulting in new hues.

After speaking with three hair color professionals, I found the top dark hair colors to know and try right now. Keep scrolling to discover the seven beautiful hues ahead.

The Top 7 Dark-Hair-Color Ideas in 2026

Expensive Brunette

Sleek, glossy, deep—brunette hues that look especially expensive hit these three luxe marks. "Selena Gomez is a great example of a rich, dimensional brunette," says Lee. "Her color has depth but still has softness and movement." Celebrity hairstylist Dimitris Giannetos describes this particular brand of brunette as an amalgamation of "deep espresso, melted chocolate, and warm mocha tones" so the hair "catches the light from every angle." The result, like Gomez's, is a mane that looks healthy and utterly timeless.

Though Gomez's color may look like a waterfall of inky espresso waves to the untrained eye, Lee dissects her shade into something more digestible (and understandable to your colorist) for your next appointment. "I would ask for a rich chocolate brunette with subtle tonal dimension and lots of shine," she explains. If you prefer to handle things at home, Shvonne Perkins—a color and trend expert at Madison Reed—recommends using a demipermanent medium-to-dark brunette dye "so you can play without permanently changing your base."

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Neutral Black

If you want to make a statement, black is one of the richest hair colors you could try. "I love what we're seeing on Charli XCX," says Lee. "It's deep and inky but still incredibly glossy." Perkins calls the musician's hue both "classic and edgy with lots of cool reflection," emphasizing the importance of glossy shine to give this monochrome look dimension. When going to the salon, Lee suggests asking for a "rich, neutral-to-cool black" to avoid dullness, though you could always lean cooler if you want to make an icy impact.

Perkins suggests Madison Reed's ColorWonder Demi-Permanent Color in Midnight Blues for a "darkest dark" shade with hyperreal tones. "This shade gives a sapphire reflection to black hair, taking a different path to the usual 'warm-up' of fall hair color," she explains.

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Black Cherry