Welcome to Drugstore Heroes, a monthly series in which we spotlight the often-overlooked and underhyped drugstore beauty products that industry experts count on. We're asking tastemakers, from editors to content creators and even celebs, to share their top recommendations for affordable yet effective products. Get ready to see the best of drugstore beauty, period.

Jess Gonzalez is a senior colorist at Flore, a stunning, celeb-frequented hair salon in the heart of West Hollywood. Her clients—who include Becky G, Iris Law, Barbie Ferreira, and Sofia Richie Grainge—make their way to Melrose Avenue to sit in her chair and benefit from her expertise. And when I say "expertise," I mean it. Scroll through her IG, and you'll see why she's earned the hard-to-win trust of so many high-profile clients. Caramelized brunette! Black cherry! Champagne pink! Icy blonde! If a niche or natural-looking hair color exists, Gonzalez can (and will) achieve it.

It might seem counterintuitive to tap Gonzalez for drugstore beauty recommendations, but in reality, she's the ideal expert. As someone who has extensive experience in the salon, she's well-positioned to judge affordable beauty products—choosing ones that don't just measure up to expensive options. They often surpass them. Until I can figure out a way to manifest myself into her chair, I'll settle for her 10 desert-island drugstore picks. Keep scrolling to see them, from a French SPF to a $26 shampoo-and-conditioner set and more.

How often do you use or recommend drugstore beauty products?

All the time! I think there are so many good drugstore products now, and I definitely don't believe everything in your routine needs to be expensive to be effective. Some of my everyday staples are drugstore products, and if I find something that performs well, I'll keep using it regardless of the price point. I'm really about finding products that work for you and your specific needs.

What would you say to someone who thinks only expensive products are effective? What's your opinion on drugstore hair products specifically?

I definitely don't think a higher price tag automatically means a better product. There are amazing formulas at every price point, and a lot of affordable beauty products can perform just as well as their luxury counterparts.

As a colorist, I'm a little more selective when it comes to hair products because maintaining the health, shine, and longevity of your color is really important. But that doesn't mean you need an entirely high-end routine. There are some great drugstore shampoos, conditioners, masks, dry shampoos, and styling products that can absolutely help you achieve a beautiful result. It's really about knowing your hair type, what your hair needs, and choosing the right formula rather than shopping based on price alone.

I think there's definitely an assumption that people in the beauty industry or those who work with celebrities only use expensive products, but that's not true. If a product works, it works! I love mixing high and low in both my beauty and hair routines.

Any tips or tricks for navigating the drugstore beauty aisles?

Go in knowing what you're actually looking for because the beauty aisles can get overwhelming! I like to shop by category and focus on the result I want rather than getting distracted by every new launch. I also recommend paying attention to ingredients and formulas, especially with skincare and haircare. Think about your specific needs—hydration, color protection, sensitive skin or scalp, volume, etc.—and shop from there. And don't be afraid to experiment. One of the best parts about drugstore beauty is that you can discover an amazing new product without making a huge investment.

Gonzalez's Drugstore Favorites

Gonzalez's 10 desert-island drugstore beauty products come in at just $222.

If there's one hair trend that's not going anywhere this autumn, it's short hair. I'm not just talking about bob hairstyles, either. Yes, the bob is very much here to stay this season, but autumn brings a whole host of short hair trends if you're thinking about getting the chop.

"Long hair will always be in fashion, but we are seeing more clients asking for shorter haircuts, looking for a tailored look that suits their hair texture, highlights their bone structure, but is still versatile and on trend," says Cos Sakkas, three-time British Hairdresser of the Year and Toni&Guy global creative director.

It makes sense, really. A new season always makes me want to try something new with my hair, and after chatting to Sakkas about the biggest autumn short hair trends of 2026, there are plenty of looks to choose from. Intrigued to know which short hairstyles will be most requested in salons this September and beyond? Keep scrolling...

6 Short Hair Trends to Try This Autumn

1. The "Trixie"

First up, the "trixie". A soft take on your classic pixie, Sakkas says this will be one of the biggest short hair trends this season. As Sakkas explains, this style balances precision with soft, airy texture. "This version is a gentle, grown-out take on the timeless crop," he says. "Partner with a velvety, ultra-dark brown [hair colour] designed to elevate your style with richness and dimension."

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2. The Mini Shag

Next up, the mini shag. "[This is] everything we love about the shag hairstyle, sized down with short face-framing texture around the cheekbones, and a heavy fringe that’s mischievous and bold," says Sakkas. "Apply LABEL.M Fashion Edition Styling Cream for hold and definition."

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3. Lots of Layers

Lob hairstyles are still going strong, and according to Hailey Bieber, this season is all about layers. As you can see from the picture above, her layered lob features lots of natural movement, creating that effortless-looking feel that I'm always desperate to recreate.

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4. The Understated Bob

"This bob sits above the shoulders and reinvents the classic cut with an undone, effortless take," Sakkas tells me. "It’s understated, chic and iconic. It feels fresh and fashion-forward but still gives you enough length to wear it tucked behind the ears or pulled back when you want to."

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5. The Precision Crop

If you want something super fashion-forward, why not try this style? "Short, sharp and graphic, this sculptured crop is perfect for those looking for something a bit bolder," says Sakkas. "Pair it with a strong parting and play with the length through the top for a hint of attitude."

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6. The Honey Bob

Whilst everyone is busy discussing all of the best fashion looks from the Venice Film Festival, it's Penélope Cruz's honey-coloured bob that's captured my attention. In my opinion, this is the perfect short hairstyle for the autumn months, as the warm, golden hue and sleek finish look so elevated.

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There's an unmistakable chill in the air, and the evenings are drawing in. Autumn is mere days away. Even as an incredibly summer-pilled person, I can't resist the allure of warm, cosy nights and the "back-to-school" reset that happens around this time. Whilst I may no longer be studying, there's something about September that makes me want to shake up my routine, from purchasing unnecessary stationery to re-thinking my beauty rotation.

Yes, with the change of seasons comes the familiar urge to chop off my split ends, and of course, brave a bob. It's the quintessential short autumn hairstyle—I mean, what looks better with a trench and a chunky knit? And of course, there's no dearth of inspiration this AW26. "Bobs are definitely back this autumn with a myriad of ways to wear them," notes TONI&GUY Global Creative Director, Cos Sakkas. "We’ve had structured, smooth and high-shine finishes, and are moving to more lived-in, effortless styles that are easy to achieve if you’re short on time and skill."

So, whether you're partial to an undone shag, or want something that complements your features beautifully, there's something for everyone ahead.

6 Autumn Bob Trends for 2026

1. The Bixie

Eva Goulding at Nicola Clarke Salon has hailed the "bixie" as the bob of the season. As the name suggests, it's a mix between a pixie and a bob. "It's a little more daring than your below-chin bob, so it’s perfect for those who are contemplating a pixie cut, but want to test it out first," the hairstylist explains. "Think of it as a short bob with graduation, but not in the way we've seen before. This shape is a lot less structured, and the length lifts up to the lips, rather than falling triangularly."

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2. The Butterfly Bob

If you're a fan of the wolf cut, which was everywhere last autumn, then you'll probably be keen on the butterfly bob too. It's a softer, more whimsical evolution of that movement, explains award-winning hairstylist Gustav Fouche. "Rather than strong, solid lines, you have much more texture here. There are lots of layers around the face to emphasise the cheekbones and jawline, and the overall length sits somewhere between the jaw and collarbone. You can think of it as a more modern, layered version of the bob."

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3. The Kicked-Out Bob

The kicked-out bob continues to reign supreme for AW26. This time around, though, it's a little longer, but still all one length with minimal layering. As Goulding explains: "Your hairstylist will focus on graduation to encourage the hair to naturally kick outwards." Plus, it's very easy to style and great for most hair types, as you can wear it wavy, curly or straight."

4. The Boyfriend Bob

This season's androgynous boyfriend bob is a slightly shorter, sharper take on the style. "This isn't a heavily layered bob," notes Fouche. "You want to retain a strong line through the bottom to give it that androgynous feel, but personalise it through the front with subtle layering around the cheekbones and movement around the face. It’s often worn with a centre parting, although it can easily be flicked to the side." Of course, if you prefer, it can sit anywhere from below the ear to more of a lob length.

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5. The Overgrown Shag Bob

The shag has been sported by everyone from Jenna Ortega to Selena Gomez and Alexa Chung. It's not hard to see why it's so popular; it's endlessly versatile, and this season, it's grown out a tad more.

"It's slightly longer and sits between the jaw and collarbone," explains Sakkas. "It comes to life when worn tousled, and is the anti-glass hair finish. The trick is to style it like you're not trying—use product for texture and hold rather than smoothness and shine. The undone finish makes it perfect for square and heart shapes with fine and medium naturally textured hair."

6. The Curved Bob

Perhaps the most flattering for those with round and oval faces, the curved bob is a rounded, jaw-skimming blunt cut, which is softened with a subtle curve. "The curves keep it strong, but its softer corners are more wearable, making it ideal for people with medium to thick hair," notes Sakkas. "It’s less messy than the French bob but looks more expensive and fashion-forward."

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

With access to runway shows and a roster of celebrity artists to consult, we Who What Wear editors have a pretty good idea what trends beauty fans will fawn over before they become super buzzy. Lilac eye shadow? We predicted that back in March. Bedazzled nails? We've been eyeing the manicure for months, way before Kylie Jenner made us nostalgic for stick-on rhinestones. (Just wait until more fine jewelry brands get involved. Watch this space!) That said, our proverbial crystal ball does have its limits—we're only human!

Until time travel becomes run-of-the-mill, I can't physically jump a few seasons ahead to jot down imminent hair trends, but I can do the next best thing: connect with Australian stylists. As autumn already wrapped down under (May marks the end of their fall season), these experts already know what cuts, colors, and styles became super popular once the weather started to cool—similar to how Australian tastemakers can tell you what seasonal fashion items are poised to sell out immediately.

"I think the biggest shift we saw in Australia was toward hair that feels more effortless and lived-in," shares hairstylist Joey Scandizzo, founder of Joey Scandizzo Salon in South Yarra (a suburb just outside of Melbourne). "People are moving away from overly polished, heavily styled hair." Sydney-based stylist Renya Xydis agrees, noting that "nothing too stiff or staged" is the name of the game for fall 2026. "Just beautiful, healthy hair that feels youthful, effortless and cool," she adds. Below, find the four biggest trends that align with that direction, from modern wolf cuts to monochromatic highlights. Chances are you'll see them hit the U.S. trend cycle in a few short weeks.

'90s Influences

You heard it here first: '90s-inspired styles are on the horizon (thought I'd argue they never even left the chat!). "We saw a lot of '90s influence coming through [in Australia], but with a modern interpretation—think fuller shapes, soft layers, and hair that has movement rather than looking overly 'done,'" Scandizzo says. "I think that’s something we’ll see a lot more of in the U.S. as the season progresses." Haircuts are looking increasingly '90s-coded too, he adds, as "shorter, layered shapes with a little more attitude" reign supreme. (Think: a modern version of "the Rachel.") TL;DR? If you've been on the fence about face-framing layers or curtain bangs, now is the perfect time to commit.

Shop the Trend: '90s Influences

Piece-y Waves

That being said, it's not all about the bouncy, '90s blowouts this season. According to Xydis, tousled, grungy styles will also skyrocket this fall. "The OG bouncy blowout will always have a place, but I’m currently loving the '90s Kate Moss-inspired, natural gritty wave," she says. It's not a full-on beach wave, but it's also not crimped—more of a "crinkle," as celebrity colorist Jenna Perry once described it. Face framing and lived-in layers are essential, Xydis adds, as they allow for soft, effortless movement.

Shop the Trend: Piece-y Waves

Modern Wolf Cuts

Don't worry, bobs are still going strong (especially textured bobs with tons of movement, as depicted in the '90s style above!), but "we’re also seeing long layers, soft wolf cuts, mullets, and beautiful fringes," Xydis notes. For those who may be growing out their shorter crop, might we suggest a modern wolf cut? Half shag half mullet, the 'do features tons of tousled layers that can't help but look incredibly cool. To make yours appear even more modern, soften those layers and make them a tad longer. "It’s a sexy fringe with long, flowing hair," Xydis says of the trending look. It's also practically made for curly cuts, which naturally have tons of dimension already.

Shop the Trend: Modern Wolf Cuts

Monochromatic Highlights

As for color, both Xydis and Scandizzo agree that less is more this season. "The big thing with color is that it’s becoming less about dramatic transformation and more about richness and shine," Scandizzo shares. "A beautiful, dimensional brunette with a really glossy finish can feel just as impactful as a major color change." For those itching for a fall zhuzh, opt for monochromatic highlights that rely on slightly lighter shades within the same color family, as opposed to highlights with a higher contrast. According to Xydis, these subtle tonal tweaks will create "beautiful yet natural dimension."

Shop the Trend: Monochromatic Highlights

Why Trust Who What Wear

At Who What Wear, trend reporting is our bread and butter. Our editors have a knack for spotting the latest in-demand beauty looks—often before they hit the mainstream—while also working closely with trusted experts, like renowned manicurists, celebrity makeup artists, and other leading industry insiders for their personal takes. Together, this ensures every trend report is well-researched, inclusive, and relevant to you.

In addition, we focus on products that deliver, whether they're affordable favorites or luxury investments. Our curated selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

Whilst January marks the official start of the year, September is a new beginning in itself. Even as an adult, I still get that seasonal itch to head to a WH Smith for a fresh set of stationery and a pencil case. It marks the start of a new season, where many of us enjoy that scholastic nostalgia whilst simultaneously embracing new beauty trends, whether a new haircut or making some autumnal switches in our makeup bags. In beauty, September carries the same energy as a new academic term.

For many, school photo day immortalised the best (but mostly the worst) in our beauty discoveries at school. At 13, I vividly remember curling just the front sections of my hair with my GHD straighteners, applying four coats of two different Rimmel and Maybelline mascaras and overplucking my left eyebrow with tweezers stolen from my mum's makeup bag the morning of photo day. By the time I sat down in front of the mottled blue photo screen, the curls had dropped despite copious amounts of hairspray, and my wonky brow looked extra surprised as the photographer chirped, "Say cheese!"

Nearly two decades on (and an eyebrow re-growth journey later), I've thankfully learned most of my beauty lessons. That being said, I often yearn for that sense of experimentation during school years, and the novelty of discovering new beauty products or trying a hairstyle for the first time. And with the arrival of autumn, in my opinion, there is no better time to try something new. There are both benefits and fun to be had from a seasonal hair switch-up, or shaking up the uniform of our makeup bags. So, notepads at the ready; ahead, we're championing back-to-school beauty, with three school-inspired looks alongside tips and tricks from the pros to inspire your beauty routine for autumn. Class is in session.

Lesson One: A Study in Blush

First on autumn's curriculum, blusher. Specifically, A fresh-faced glow you'd have from a morning darting around the hockey pitch, or locking eyes with your crush in the year above in the school corridor. Rather than placing blusher high up on the cheekbones, which we've become accustomed to over recent years, experiment with a lower placement. Not only does it feel modern and fresh, but the makeup trend gives youthful playfulness that brings a healthy glow to your complexion. "Going into autumn, I tend to veer from that dewy, bronzed summer skin, and lean into a more velvety satin skin finish," says makeup artist Faye Bluff. "I also tend to push the cheek placement back, gently sculpting and highlighting from the ears forward, rather than the sun-kissed bronzers through the centre of the face," she says.

The Homework: Swap your cream blush for a powder formula, which gives the complexion a more realistic, skin-like flush, and focus the placement lower on the cheeks. Here, Bluff used Rare Beauty Soft Pinch Matte Bouncy Blush in Thriving (£26) and Grateful (£26), and Violette_FR Plume Blush in Rose Fumé (£35). Both have a plush texture that lends a healthy glow to the apples of your cheeks.

Extra-Curricular Credit: Autumn hair needn't require a drastic hair colour transformation or haircut. Instead, it can be as simple as switching your parting or adding hair accessories to your style, says hairstylist Masayoshi Fujita. "I think the easiest thing is simply changing your hair parting. There’s no real risk, but it can completely change the feeling of your hairstyle," he says. "I’d also recommend trying some new hair accessories, like clips or scrunchies in a different colour. It’s a really simple way to refresh your look without making a big change." Miu Miu's pink hair clips are both chic and delightfully nostalgic.

Lesson Two: Giving Lip

Whilst we might have been subjected to uniform rules at school, autumn feels like an apt time to go forth with a distinctively rebellious spirit. If a bright, glossy lip would have landed you straight in detention at school, then take this as your sign to try it again. "I’m excited about makeup feeling a bit more individual again. I love seeing texture, colour and imperfection rather than everyone chasing the same hyper-perfect skin or identical lip shape," says Bluff.

For hair, we're following suit, embracing our natural texture in all its glory. "Hair is a form of personal expression. So rather than following one specific hair trend, I’m more interested in people expressing who they are—their background and their own character," says Fujita. "The fashion industry is embracing the rawness and natural character of hair rather than making it look too stiff or overly controlled," he says

The Homework: Go all out with bright, juicy persimmon or berry-toned lip gloss for a lacquered finish. Here, Bluff used Gucci Rouge à Lèvres Voile Lipstick in Agatha Orange (£40) and Gucci Gloss à Lèvres Plumping Lip Gloss in Sadie Coral (£36), with Kiko Milano Smart Fusion Lip Pencil in Lively Pink (£5) for a bright pop of colour.

Extra-Curricular Credit: Work with your natural hair texture, enlisting the help of curl creams or texturising mists to enhance its natural movement. "I wanted to keep both looks quite dry and natural, so I didn’t use much product," says Fujita. "I used a small amount of Hair by Sam McKnight Cool Girl Barely There Texture Mist (£29) through the ends of the hair, and a little Schwarzkopf Professional Osis+ Shine Spray (£17) on the top. I also used GHD Perfect Ending Hairspray (£15) at the beginning to control and hold the shape," he says.

Lesson Three: Colour Theory

The final lesson of the term? To play with colourful eyeshadow again. After seasons of bare lids and no mascara on the runways, for A/W 26, we're finally seeing colourful eyeshadows once again. From painterly daubs of apple green on the lids at Acne Studios to sparkling silver at Chanel, now's the time to try those rule-breaking hues. But you needn't have the skills of an MUA or an A* in GCSE art to get involved. "A wash of olive or taupe using your finger feels much more modern than a perfectly blended smoky eye," says Bluff. And if you're not ready for saturated shades, you can still tap into the mood. "For eyes, introduce more of those traditional autumnal tones, but keep the application quite undone," she says.

The Homework: Look to sheer washes of colour in vibrant tones, but don't stress about the application. One rule to break? "The idea that makeup has to be 'perfect'," says Bluff. "Perfection, symmetry and over-analysed colour theory is boring. Great makeup looks best when it sits alongside your features and becomes an extension of your character. Not an overworked, technically 'perfect' stamp on top," she says. Take your pick from Chanel's Les 9 Ombres in The New Singular (£130), or go for a solo shadow, such as Kiko Milano's Water Shadow in Violet (£12).

Extra-Curricular Credit: Once you've curated your autumn makeup bag, look to simple swaps to keep your makeup feeling modern. "Once you have your tried-and-trusted makeup 'uniform' down, you can start to play with changes in colour or texture. Burgundy mascara is my current favourite switch-out for a subtle autumnal pop," says Bluff.

Photographer: Jakub Gessler
Editor-in-Chief: Jane McFarland
Beauty Director: Shannon Lawlor
Models: Belle McDonnell at Storm Management and Beatrix Pimentel at Linden Staub
Makeup Artist: Faye Bluff at Agency of Substance
Makeup Assistant: Francesca Quagliatta at Agency of Substance
Hairstylist: Masayoshi Fujita at Agency of Substance using Hair by Sam McKnight
Hair Assistant: Kei Koshigoe at Agency of Substance
Manicurist: Ami Streets using Essie
Stylist: Remy Farrell
Fashion Assistant: Imani-Nia Francis-Tsolakis
Photography Assistants: Chris Greenway and James Newlands
Production: Town Productions

If there's one thing that everyone seems to want to change in autumn, it's their hair colour. Whilst I've stayed true to my blonde balayage for years now, everyone around me seems desperate to switch up their shade. From deep brunettes to striking copper hues, there are lots of autumnal hair colour trends to choose from, but as a beauty editor, I'm keen to know what new shades are taking over this season. So, I thought it was only right to go straight to the experts.

I asked not one, not two, but three of Hershesons' top hair stylists, and they all weighed in on this autumn's biggest hair colour trends. From classic colours reimagined to striking new hues that will be most requested in salons this season, there are so many stylish hair colours to choose from that it's even convincing me to book an appointment.

If you've also found yourself thinking about trying something new this September, I highly suggest you keep on scrolling...

6 of the Biggest Autumn Hair Colour Trends 2026

1. Amber-Veiled Blonde

First up, this stunning "amber-veiled" blonde hue. "This is perfect for naturally darker blondes and brunettes," says James Samuel, colourist at Hershesons Belgravia. "[It features] scattered, softly defined pieces of a rich, intense golden shade. This gives a dimensional finish that looks luxe." If you went brighter for summer but want to tone your blonde hair down a little bit for the autumn months, I think this trend is perfect.

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2. Toasted Copper

It wouldn't be autumn without a striking copper shade, and toasted copper is the one to watch this season. "[This is] a muted red brown combing depth and rich tone," explains Samuel. "An intentional deep bronze tone that’s subtle and understated."

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3. Naked Blonde

Another blonde hair trend I am currently loving is "naked blonde". "[Think] hair that matches your skin: seamless, flattering shades that feel custom-made," says Nicole Kahlani, colourist at Hershesons Fitzrovia. "For textured hair, favour honey blondes and dark caramels—warm, curl‑friendly tones over icy platinum. Deeper/olive skin suits fudge, caramel and burnt terracotta [shades], whilst fair skin looks best in muted, runway‑soft versions."

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4. "Greige" Brunette

According to Kahlani, this season, mousy blonde is getting its moment. "Think Mia Goth," she says. "A grey‑metal finish, soft ends and barely‑there dimension. It's perfect for a bleach break — subtle shimmer or a touch of brightness keeps it fresh without going full brunette."

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5. Sandy Blonde

"[Sandy blonde] is the perfect seasonal transition for brighter blondes wanting to soften their colour and embrace something a little more dimensional," says Hannah Gayle, colourist at Hershesons Belgravia. "Think sandy, creamy tones with added depth and richness, creating a beautifully lived-in blonde that feels warmer and more luxurious for the colder months."

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6. Deep Brunette

Last but not least, let's talk about this deep brunette hue. "It’s no surprise that glossy, richer brunettes are having their moment again," says Gayle. "[This is] the perfect transition into autumn, embracing deeper chocolate and chestnut tones, elevated with beautiful dimension, depth and a luxurious, glass-like shine."

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We're officially in autumn. And as a beauty editor, my favourite season may be summer, but when it comes to beauty trends, autumn is by far the season that I favour. I get particularly excited at this time of the year, because now is the time that autumn hair trends begin to announce themselves. You see, September has that specific back-to-school energy that begs us to finally book in for an overdue haircut, or perhaps try a new hair colour to welcome us into autumn. And even if you're not in the mood for a big hair transformation, some clever styling tweaks with hair tools or hair accessories can instantly bring your look into the new season.

So what autumn hair trends is 2026 bringing? I spoke to the hairstylists and hair colourists from Hershesons to find out what we'll all be booking in for at the salon, as well as the products to make sure you step into autumn with your best hair of the year.

1. Layered Cuts

Chop chop—autumn is the perfect time to try a new haircut. Not just to remove the dead ends from summer, but opting for a layered hairstyle will provide your hair with the bounce and swish many of us often crave at this time of the year. "Layers are becoming more defined and intentional this season. Rather than lots of wispy, disconnected layers, Autumn/Winter is about maintaining a stronger perimeter through the lengths while using more dynamic face-framing pieces to create movement," says Nataliia Bumford, hairstylist at Hershesons. "The result is hair that feels fuller and more structured, but still has softness and bounce. One of the key styling details is an inward flip through the ends, giving layers a subtle '90s finish," she says. I'm taking Gigi Hadid's flicky, face-framing layers straight to the salon.

Shop the Trend:

2. '90s Updos

"The classic ’90s updo is back," says Bumford. However, you don't need expert skills to achieve these updos, which she tells me are stripped of anything overly complicated. "Ponytails, braids, French twists and minimalist buns are all having a moment, with the emphasis on polished simplicity. These styles feel refined rather than formal and work particularly well with a strong centre or side parting and a glossy finish," she says.

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3. The Bixie

Gracie Abrams's bixie cut has been tempting me to go for a short haircut, and Bumford predicts that we'll see a lot more of this bob-pixie cut hybrid going into autumn. The bixie is evolving for Autumn/Winter, becoming more structured in shape while remaining soft around the edges. Rather than an ultra-short, severe crop, the focus is on elongated front pieces, softer sides and expressive fringe shapes. Micro fringes work particularly well, whilst heavier, bouncy bangs that sit around the bridge of the nose create a more dramatic effect," she says. "The beauty of the bixie is its flexibility: it can be worn sleek and glossy for a sharper finish, or textured and airy for something more undone." Talk about a versatile haircut.

Shop the Trend:

4. Nude Hair Colour

Rather than a handful of specific hair colour trends dominating this autumn, instead, we're seeing a shift to more natural hair colour that's tailored to your hair and complexion. "As a colourist, the art lies in choosing the perfect shade for each individual," says Nicole Kahlani, consultant colourist at Hershesons. "For instance, with textured hair, warm honey tones reminiscent of the ’90s and early 2000s, seen on icons like Beyoncé, Mary J. Blige, Tyra Banks and Ciara, are making a comeback. Instead of going for ultra-platinum shades, opting for honey blondes and dark caramels allows the natural integrity of textured hair to shine through while preserving its curl pattern," she says. "In essence, the skin-tone-matching trend, what I call nude blonde, revolves around minimal dimension and subtlety, embracing colour placement that looks natural. An overall muted tone paired with gentle, almost invisible highlights creates the illusion of a more authentic colour."

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5. Gothic Waves

A week hasn't passed where I've not thought about Margot Robbie's Wuthering Heights waves from earlier this year, and Bumford predicts we'll see more of these gothic yet romantic waves returning for autumn. "The look has a vintage, romantic quality, with movement concentrated around the face rather than throughout the entire head. It works particularly well with longer fringes and ’90s-inspired cuts," she says. "The key is keeping the rest of the hair relatively soft and understated, allowing the face-framing wave to create the impact." Use a hair waver to create tumbling waves, or use hair straighteners to create S-waves and soft bends in the hair.

Shop the Trend:

6. Fringes

Fringes are an enduring autumn hair trend that reliably returns every single year, and they're a great way to switch up your hairstyle without committing to a major change. "Bangs are the universal add-on trend for Autumn/Winter, working across bobs, pixies, bixies and longer layered cuts. They offer an easy way to completely change the personality of a haircut without committing to a major change in length," says Bumford, who is seeing baby bangs, side-swept bangs, soft cowboy bangs and the Birkin fringe returning in the salon. "The fringe is almost becoming an accessory in its own right. It’s one of the easiest ways to make an existing haircut feel completely new," she says.

Shop the Trend:

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I've always had frizz-prone hair. But as my hair texture has become coarser and wavier in my adult years, I've been even more susceptible to a halo of frizz and flyaways around my crown. I have coarse, wiry hairs in places which, much to my annoyance, often stick out the top of my hair as soon as there is a hint of moisture in the air. And so I've had to rely more on the best hair products for frizz to keep my hair looking smooth from root to ends.

Frizz can be the result of multiple factors. If you have a wave or curl to your natural hair texture, your hair genetics may make you more prone to unwanted frizz due to the structure of the hair; however, it can also be the result of hair breakage, as heated hair tools can cause the hair shaft to be more porous (that's why a heat protector is an essential!) Even fine hair types can experience frizz or flyaways, and it can be hard to find smoothing products that don't weigh the hair down. And, of course, the great British weather can also cause unwanted frizz, whether it's from an autumnal downpour or hot summer humidity.

With over two decades of rigorously testing products for my frizzy hair first-hand, and a decade working closely with hairdressers and celebrity hairstylists, I've picked up some great recommendations from experts alongside my personal picks of the best products for frizzy hair. Ahead, I've listed the very top ones that are deserving of a spot in your hair care routine, for all hair types.

Best Products for Frizzy Hair

• Best Overall: Color Wow Dream Coat Supernatural Spray
• Best Shampoo and Conditioner: Kérastase Discipline Bain Fluidealiste and Fondant Fluidealiste
• Best Styling Cream: Ouai Anti-Frizz Crème
• Best Hair Serum: John Frieda Frizz Ease The Controller Extra Strength Serum
• Best Hair Oil: Olaplex No.7 Bonding Oil

1. Color Wow Dream Coat Supernatural Spray

2. Kérastase Discipline Bain Fluidealiste and Fondant Fluidealiste

3. Ouai Anti-Frizz Crème

4. John Frieda Frizz Ease The Controller Extra Strength Serum

5. Color Wow Pop & Lock High Gloss Finish

6. Tresemmé Lamellar Gloss Hairspray

7. Olaplex No.7 Bonding Oil

8. GHD Shiny Ever After Final Shine Spray

9. Slip Silk Pillowcase

How We Tested

As a beauty editor with self-confessed frizzy hair, I've spent decades testing the best hair products for frizz. In my job as a beauty editor, I've not only tested hundreds of products, but I've also received several recommendations from hairdressers and celebrity hairstylists over the years to help identify the best hair products for frizz-prone hair types.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

If I could pick a compliment to receive for the rest of my life, it would probably be something along the lines of "Wow, your hair looks so shiny." It's not just a vain ego boost that gives me confidence when I flip my hair over my shoulder. It's an indication that I'm treating my mane properly: giving it a healthy dose of hydration, using the right rotation of strand-strengthening products, and effectively protecting my hair before styling it with heat. This, however, is not a compliment I hear every day—unless I've come straight from a salon or used an in-shower gloss treatment the night before. But when our strands are looking a little extra dull, my fellow beauty editors and I rely on this low-effort product that transforms our lackluster locks into "liquid hair" in a pinch. That, my friend, is shine spray.

If you're wondering what exactly shine spray is and does, you've come to the right place. This glossy elixir mists your strands in a fine layer of glassy product—fighting humidity-induced frizz, enhancing your hair color, and, of course, boosting shine. Oftentimes, these formulas are packed with additional functional benefits, such as heat protection and hydrating ingredients. Adding a shine spray to your cart might seem high-maintenance (After all, what's the difference between that and a shiny hair spray? More on that later.), but it's a worthy investment for a low-maintenance life.

These magical mists come in a range of formulas and price tags, so we tested options from the drugstore aisle and luxury beauty departments alike to find the ones worth your hard-earned cash. Here, shop the best shine sprays of 2026.

The Best Shine Sprays of 2026, at a Glance

• Best Overall: Color Wow Dream Coat Supernatural Spray
• Best Drugstore: Tresemmé A-List Collection Lacquer Shine Spray
• Best Lightweight: Amika Top Gloss Shine Spray
• Best Hydrating: Chris McMillan The Glassy Smooth Hair Oil
• Best for Waves and Curls: Oribe Aprés Beach Wave and Shine Spray

Best Overall: Color Wow Dream Coat Supernatural Spray

Best Drugstore: Tresemmé A-List Collection Lacquer Shine Spray

Best for Fine Hair: Amika Top Gloss Shine Spray

Best Hydrating: Chris McMillan The Glassy Smooth Hair Oil

Best for Static: IGK Disco Disco Clear Gloss Shine Spray

Best for Waves and Curls: Oribe Aprés Beach Wave and Shine Spray

Best With Heat Protection: Color Wow Extra Mist-ical Shine Spray

What to Look for in a Shine Spray

• Glossy finish: Let's face it. The most important characteristic in a shine spray is, well, a shiny finish. It should be able to give your strands a glossy sheen sans hair glazes or in-salon treatments; however, it's a quick fix and won't offer the same results as those intensive treatments. Look for hydrating ingredients and specialized formulas (ahem, Color Wow's mullein-powered Extra Mist-ical Shine Spray) for impressive shine without a heavy feel.
• Smoothing properties: Your spray of choice should do more than just coat your hair in a lacquered sheen, though. Good shine spray works well for frizzy hair, slicking down flyaways with light hold and defining your natural texture. Take, for example, the weightless Amika Top Gloss Shine Spray, which works supremely for fine frizz, or the Oribe Aprés Beach Wave and Shine Spray, which enhances natural bends with glossy shine. This spray should finish your look not just with a radiant finish but also a smooth one.
• Extra benefits: Top-notch shine spray should make our styling routines easier, offering additional perks like heat and UV protection while nourishing our strands. Chris McMillan's Glassy Smooth Hair Oil is a prime example, offering styling protection up to 450°F, smoothing frizz, and nourishing dry strands with a moisturizing blend of botanical oils.

Are shine spray and hair spray the same thing?

While shine spray and hair spray possess some of the same qualities—they tame frizz, add shine, etcetera—they serve different purposes in the styling process. Hair spray is designed to offer light to extra-strong hold, varying from touchable grip that keeps your hairstyle loosely defined to strength that adheres every strand together in a smooth style. (Think tousled beachy waves and slicked-back buns.) While hair spray has a bit more gusto, shine spray is meant to be that sleek finishing touch.

How We Chose the Best Shine Sprays

We chose the best shine sprays of 2026 by testing a handful of shine sprays—both famous and niche, pricey and budget-friendly—to find which were worthy of your hard-earned cash. These sprays, both new and long-favored, have impressed our team of beauty editors throughout the years and continue to earn spots in our hair-product collections. We will continue to update this list of favorites as we trial and discover new formulas, keeping our recommendations current and reliable.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

If I had to describe my hair in one word it would definitely be: complicated. Don't get me wrong, I've come to love my natural type 4, coily texture, but it honestly took years before I got to that place because it isn't the easiest to manage. In addition to being super thick and curly, my hair is also low porosity and doesn't like very many products out there—even ones designed for curls. That's also why I'm constantly on the hunt for a brand that does all the right things for my hair without leaving it brittle or dry over time. Easier said than done, but I recently revisited an old favorite product and was excited to see how much the brand had expanded since I last used it.

I discovered Rōz years ago when the brand launched with its first product the Santa Lucia Styling Oil ($45), a hydrating staple I couldn't get enough of. I was immediately excited by the brand because the mastermind behind it is celebrity stylist Mara Roszak. Her long list of celebrity clientele includes Zoe Saldaña, Emm Stone, Sandra Bullock, and Riley Keough (basically, every single one of my celeb hair muses). Rōz was born out of 20 years spent behind the chair working on the tresses of said celebs and in high-end salons. "I started to notice that so many styling products were becoming overly complicated, heavy, and disconnected from the way I actually wanted hair to feel," Roszak told me. "I wanted to create something that supported the hair rather than fighting it—products that enhance natural texture, feel beautiful in the hair, and make styling feel effortless. Rōz was born from that philosophy: high-performance haircare and styling that gives you beautiful results while still allowing your hair to feel like your hair."

Her "why" alone was enough for me to trust Roszak with my hair. Naturally, I'm always scrolling through her Instagram page for new hair inspo and recently, I saw that she used a new addition to her brand's styling lineup to create gorgeous, relaxed waves for Saldaña. They were what I can only describe as ethereal. Think soft and textured, but not so much that they looked stiff or natural—in fact, they were just right! I knew then that I had to get my hands on Roszak's secret weapon for creating these, the Milk Styling Mousse ($39). I've never been huge on mousses, but this master styler is a total game-changer. I took it for a test drive on my curly hair and spoiler alert: I'm in love. For all my thoughts on this product and what else I'm using from Rōz keep on scrolling.

My Rōz Haircare Routine

As we turn towards the new season (and the great British weather returning to its usual programming after a summer of heatwaves), I'm positively brimming with excitement. Not just because soon I'll be able to bring out my boots and cashmere once again, but also because I'll be able to wear the Autumn/Winter 2026 beauty trends that I saw all over the runways back in February.

As a beauty editor who has been studying fashion week beauty looks for over a decade, it feels like fun is finally being had with the hair, makeup and nails backstage again. Don't get me wrong, I loved the pared-back, effortless looks we've seen backstage in seasons prior, but for Autumn/Winter 2026, the runways have decreed a return to maximalism in many ways. Bare nails? We're wearing bold nail art again. Bare lids and lashes? It's time to dust off your eyeshadow palette. Short hair? Nope, we're all growing out our bob haircuts.

Of course, there are remnants of the minimalist and effortless moods we've seen previously (take note of the absence of bold blusher this season); however, even the more out-there trends remain completely wearable. If you're in need of some hair, makeup and nail inspiration for the new season, scroll on for the defining Autumn/Winter 2026 beauty trends that you won't be able to wait to try.

1. Barely-There Blush

Bold blush has been dominating our feeds and makeup bags and most new launches for the best part of the decade so far, but this season, we're seeing a more subdued look emerging on our cheeks. In fact, it's barely there. Instead of brightly painted cheeks, the models at Victoria Beckham, Fendi and Altuzzarra had delicate, natural flushes that you'd see from a brisk walk on the first cold day of autumn.

At Ralph Lauren, the blusher placement was lower on the cheek; replicating softly windswept cheeks feels more authentic than the sculpting blusher placements we've seen that sit higher on the cheekbones. At Victoria Beckham, makeup artist Lucia Pica drew inspiration from the gentle flushes in the portraits by artist Tamara de Łempicka. “The skin remains beautifully transparent and perfected, with a gentle touch of pink on the cheeks that brings a fresh, unexpected warmth to the complexion," she says.

2. Great Lengths

It's undeniable that short haircuts and bobs have been dominating the fashion set of late, but if the A/W26 shows are anything to go by, now may be the time to grow your hair out long. We saw waist-skimming pre-raphaelite lengths finished with plaited accents at Chloe and Acne Studios, whereas the hair looks at Patrick McDowell and Holzweiler showcased long, buoyant curls in all their halo-like glory. The common thread is that each show enhanced the models' natural texture.

Hairstylist Anthony Turner explained how he achieved the effortless wavy lengths at Chloé. "The hair itself feels very weather. It's mountainous, it's windy, it's sunny, she's making her way through all of the elements," he says. "A lot of the girls have naturally very curly hair, so we're using the Dyson Supersonic R Hairdryer (£450) with the diffuser on the end and making [the curls] even more. For the girls with really long hair, we've braided them, taken the braids out and then brushed them."

3. Eyeshadow Abundance

After seasons of bare lids and the omission of any mascara from the lashes, A/W26 is heralding the triumphant return of bold eye makeup once more. From holographic silver dusted on both the lids and the hair at Chanel to metallic purple smouldering the eyes at Carolina Herrera, now is the time to pull out the shimmers and glitters that have been waiting in the wings inside your eyeshadow palette.

At Acne Studios, the eyes were a study in colour, with bright smudges of apple green and electric blue winged from the model's sockets, but if you prefer something more subdued, take inspiration from the makeup at Tolu Coker, which saw models with hazy washes of blue, spanning from smoked petrol blue to powdery hues. Either way, it's time to dust off those eyeshadow brushes and get creative.

4. Nail Renaissance

At several shows in past seasons, we've become accustomed to seeing bare nail-inspired looks with sheer washes of pink backstage—or even nothing at all. However, the A/W26 shows welcomed back nail art and shimmering shades in all their glimmering glory. Long almond nails adorned with aura nail art and reverse French tips featured at Christian Cowan and Harris Reed, whilst bold blues were painted on the nails at Proenza Schouler. But perhaps the most mesmerising of all were the jewel-like nails at Chanel.

"In and amongst the classic pieces of the Chanel A/W26 collection, the clothes and accessories had an element of fantasy; the metamorphosis of the caterpillar into a butterfly," says Ama Quashie, the key session manicurist behind the looks. "So for the nails I tapped into my favourite elements of insect and bug colourings, choosing a palette that touched on iridescent and subtle shimmers," she says. "It feels like globally we’ve collectively and individually had a hard couple of years, definitely some more than others. In a time where we’re being stripped of so much, fantasy and escapism, even on the smallest canvas, remind us of the simple joy of beauty."

5. Parting Shift

Perhaps the easiest trend to adopt from the Autumn/Winter 2026 shows is switching your parting. We saw deep side partings and swooping side fringes all over the runways this season, so take this as your sign to switch from a middle part. It's a great way to boost volume for finer hair, too.

Hairstylist Anthony Turner created a sleek side-parted style for the Victoria Beckham show, explaining: “We wanted the hair to feel effortless and feminine but still refined. There’s a strong side parting which gives the look structure, but the overall feeling is relaxed and slightly undone—almost like the girls have already been to the after-show party," he says. "It’s simple, elegant hair with a little bit of personality and ease.”

6. Smoked Eyes

The smoky eye is a timeless Autumn/Winter makeup trend; however, it was particularly prevalent on the runways this season in a whole spectrum of smouldering shades. At Connor Ives, Dominic Skinner, director of makeup artistry for MAC UKI, drew inspiration from femme fatales of the '60s, with an '80s twist of garage door eyeshadow, generously applied all over the lids and up to the brow bone. At Hermès, the eyes were framed in nocturnal shades of deep green-grey and midnight blue, whilst at Rabanne, the effect was softer but mesmerising with watercolour washes of burnt umber buffed all over on the upper and lower lids. And if you're feeling bold, you could even channel Bella Hadid's smudgy, sooty kohl-lined eyes at Prada. Get your eyeliners and eyeshadows at the ready.

If you're reading this, odds are you know a thing or two about what it's like living with thin hair. I can sometimes feel like a blessing in disguise to not have to deal with a ton of hair that takes up a ton of time to manage. On the contrary, it can feel like a never-ending battle trying to find a haircut that elevates your look while keeping it low-effort.

Fortunately, there are plenty of incredible stylists out there who know exactly how to make thinner strands look their best. ”With thin hair, I’m always trying to make the hair feel fuller and stop it from just lying flat,” says celebrity Marc Ballance. “Bobs and lobs can be amazing for thin hair because removing some length can instantly make the ends feel fuller, but longer hair can absolutely work too if you’re strategic about where you add movement and where you keep weight.”

Now that you know what the pros look for before working their magic, keep scrolling for the best inspo images out there from A-listers. You’ll also find more insights from Ballance on the dos and don’ts for maintaining your look.

The Best Haircuts for Thin Hair

1. Long Layers

Jennifer Aniston stunned with these long layers at the season four premier of The Morning Show. The cut framed her face perfectly and added extra dimension to the look.

2. Slick Back

Everyone couldn't stop buzzing about Zendaya's slicked back bob during the season three premiere of Euphoria. It's incredibly glam and low-effort.

3. Long Waves

Victoria Beckham added extra length and waves to her hair for major boss babe energy.

4. Classic Bob

You can never go wrong with a classic bob, and this sleek cut on Tyla proves it.

5. Face Framing Pieces

Olivia Wilde's face-framing layers has been a staple for the actress for years, and let's face it, this look never goes out of style. "I love adding shorter framing around the face because it gives movement and makes the haircut feel more styled without taking too much density away from the rest of the hair," says Ballance.

6. The Shag

A shag will always be a classic cool girl look. Just take it from Kristen Stewart.

7. The Side Bang

Our resident It girl Alexa Chung never failed to make this iconic side bang look stylish.

8. Flipped Bob

Something about this flipped bob on Gracie Abrams gives pixie dream girl energy.

9. Deep Side Part

Middle parts have had their moment, but the deep side part is back. If you want extra volume, try curling your ends.

10. The Slick Back

For a minimal-effort look that has a timeless and elegant feel, try this low bun slick-back like Maude Apatow.

11. Long Bangs

Long bangs have been everywhere lately (think: Emma Chamberlain and Anne Hathaway). They're a great way to frame the face and add volume to thinner hair.

12. The Lob

The lob is a great transition look for anyone who had a bob and is ready to grow out their strands. Halle Berry's curls make this look super sophisticated.

13. The A-Line

If you're feeling experimental, consider trying a more daring cut like this A-line worn by Michelle Yeoh.

14. Sleek Pixie

Volume is key, but this sleek pixie on Taylor Russell screams quiet luxury. Plus, the deep side part creates undeniable dimension.

15. Layered Bob

Cameron Diaz turned heads when she stunned on the red carpet with this layered bob. "Layers in short hair can create movement, texture, and volume, and they can stop a shorter cut from feeling too heavy or solid," says Ballance.

What kind of cuts should you avoid with thin hair?

Between shorter cuts and longer layers, you have plenty of options to work with. Still, there are some hairstyles that could limit your hair's potential. "I’d be careful with one-length hair, especially if the hair is already very fine or lacking volume," says Ballance. "I’d also avoid taking too much weight out of the ends. With thin hair, you want to create movement without sacrificing density, and you still want those ends to look and feel full."

I love summer, but it's harsh on my hair, skin, and nails. They've endured salt water, chlorine, heat styling, back-to-back gel manicures...you name it. Now, on the cusp of autumn, I need a major beauty reset. Luckily, I know just what to do, thanks to a decade of beauty-industry experience. It won't cost me an entire paycheck either. Aside from a haircut and color refresh (because that appointment is necessary and pre-booked), I'm forgoing all other professional services and opting for at-home fixes instead. Ahead, see the nine steps I'm taking to repair my skin, hair, and nails. Consider it my personal fall glow-up guide.

1. (Re-)Incorporate Retinoids

I put a pause on using retinol serums this summer for two reasons. First, I simplified my skincare routine due to a few unwelcome rosacea flare-ups, and my retinol didn't make the cut. Second, retinol speeds up cell turnover, which makes your skin more susceptible to sun damage. Despite diligent sunscreen use, I didn't want to risk that, as I knew I'd be spending so much time at the beach.

Read the ultimate guide to retinoids, based on type, strength, and skin type.

Now that the days are slowly getting shorter and colder, I'm ready to recommit to my trusty retinol. As any dermatologist will tell you, it's best to start slow. Most experts recommend using it only once or twice a week, at night, and building up from there. I, for one, will be using it twice per week to start. I'll use a pea-sized amount for my whole face, apply it to dry skin, wait a few minutes for it to absorb, and follow up with moisturizer. This is the best bet for minimizing irritation, dryness, and redness. With time, I'm looking forward to seeing the results, which include minimized lines and wrinkles, fewer breakouts and clogged pores, faded sun damage, and smoother skin texture. It's just what my post-summer skin needs.

Lately, I've been loving Prequel's Retinal Renew ($29), which contains an advanced, highly stable retinaldehyde (the strongest, nonprescription form of vitamin A), as well as soothing ectoin and bio-enhanced cica to minimize dryness and irritation. I also like Obagi's Medical Retinol ($90). If you're new to retinoids, I suggest The Inkey List's Starter Retinol Serum ($15), which is a gentle formula.

2. Swap Lightweight Gels for Mid-Weight Moisturizers

As the temperature and humidity drop, that lightweight gel moisturizer you've been using all summer just might not cut it anymore. At least, that's true for me and my skin. Come fall, I want—nay, need—a moisturizer that will keep moisture locked into my skin without causing clogged pores, AKA a mid-weight moisturizer. Not too rich, not too light, these formulas strike the perfect balance. In my opinion, they also work the best under makeup.

Lately, I've loved Prequel's new AM/PM Moisturizer ($18), which is silky, smooth, and moisturizing without being heavy or greasy. I also love the affordable price. I've also used the iconic Kiehl's Ultra Facial Cream ($39) for years. And Peach & Lily's Matcha Pudding Antioxidant Cream ($25) never disappoints.

3. Invest in an LED Mask

I'm a big fan of LED masks, and I'll tell you why. They can kill acne-causing bacteria, stimulate collagen production, lower inflammation, and even boost cellular energy. Since I struggle with dull, irritated skin (thanks, rosacea), and I'm seeing signs of aging on my 31-year-old skin, I can think of no better standing appointment than a nightly date with my LED mask. I try to use one five nights a week, and now that I have sun damage from summer, I'm going to make sure that happens. They only take about 15 minutes to use, depending on which one you go for, and they make a real, visible difference with time. Plus, they're easy enough to wear while making dinner, watching Netflix, or just relaxing before bed.

4. Use a Hair Mask

I just penned a 2000-word guide to repairing summer hair damage (can you tell it's top of mind for me right now?). I was inspired after noticing my hair is perhaps the driest and most damaged that it's ever been. I'm talking about breakage, roughness, dullness, and lots of split ends. The experts gave me so many good tips, but the one that stuck out the most? Incorporating a rich, buttery, moisturizing hair mask into your routine is an easy way to hit rewind on summer-induced damage. Per the experts, I'll apply one to my mid-lengths and ends, toss my hair up into a claw clip, and leave it on for 30 minutes to an hour for best results.

5. Use a Bond-Strengthening Treatment

Another piece of advice the experts offered up was to use a bond-strengthening treatment. These products literally repair the chemical bonds within the hair shaft, making them stronger and more resistant to damage. They recommended I use an at-home treatment once a week to prevent breakage and seal split ends, making my hair look shinier and more luxurious as a result. I, of course, am more than happy to take this advice and run with it.

6. Use a Growth-Boosting Scalp Serum

Did you know that late summer to fall is when hair shedding peaks? Yep, the experts say seasonal hair loss is real. Luckily, you don't have to sacrifice your strands to the shower. One of the simplest ways to hold onto more hair and encourage new growth is by incorporating a scalp serum into your haircare routine. I, for one, have seen a massive difference in my hair thickness when I'm consistent with this. I love Verb's Density Peptide Hair Serum ($22)—it's so good, it earned a coveted Who What Wear 100 Beauty Award. Virtue's Flourish Healthy Hair Growth Density Booster ($52) is another favorite, and Nutrafol's Lightweight Scalp Serum for Thinning Hair ($49) is an obvious choice.

7. Step Up Your At-Home Nail Care Routine

Remember those gel manicures I mentioned earlier? Yeah, I've had gel nail polish (sometimes even extensions) on my nails for the better part of six months with no break. I know, I know. You're supposed to give your nails a break! But I had back-to-back work events, trips, and summer weddings scheduled, so I kept it up all summer with standing nail salon appointments.

Now, my nails look exactly how you'd expect them to. They're peeling, brittle, and damaged. So, I cancelled all nail appointments for the foreseeable future and committed to either bare nails or at-home manicures for the time being. I also invested in nail-strengthening treatments. These easy-to-use at-home products are chock-full of proteins, vitamins, and minerals, which help protect and repair the nails. I simply brush them onto my bare nails once or twice a week, while I wait for them to grow out and return to baseline.

8. Use a Lash & Brow Serum

I regret to inform you, dear reader, that I haven't touched a lash or brow serum since the springtime, which explains why I've been over-relying on brow gels and mascaras lately. However, that's going to change, because I'm ready to invest in highly effective formulas to kick-start growth. They don't have to cost an arm and a leg, either. The Ordinary's Multi-Peptide Lash and Brow Serum ($15) is as budget-friendly as it gets. Typology's Densifying Lash and Brow Serum ($41) is another 2-in-1 pick, and I've seen great success with Grande Cosmetics' Grandelash & Grandebrow Duo ($63). You just have to be consistent. Full arches and fluttery lashes won't happen overnight, but after a few months, you'll see a difference.

9. Add a Silky Body Oil to Your Post-Shower Routine

Early fall is the best time to commit to a luxurious, ultra-moisturizing body care routine. I love body care products, and I use them year-round, but come fall, I double down on rich body oils. There's just nothing else that makes my skin feel petal-soft or silky smooth—not to mention preventing razor burn.

This year, I have my eye on Osea's Body Hydration Heroes Set ($84), which includes the brand's Hyaluronic Body Serum and Undaria Algae Body Oil. I love both products, but I have a special place in my heart for the latter because it has a decadent texture that drenches my skin in moisture (even Victoria Beckham is a fan). I also love Cyklar's Vitamin C Body Oil ($38), which comes in sumptuous scents—Vanilla Verve is my favorite. And Glossier's Body Hero Dry Touch Nourishing Oil Mist ($30) is my #1 recommendation for anyone who wants to steer clear of greasy residue.

If you're someone who dyes or highlights your hair regularly, odds are you know what a hassle it can be to keep your strands looking fresh in the weeks following your salon visit. Sure, there are products like hair masks, deep conditioners, and bond-building treatments that keep hair soft and strong, but maintaining color can feel like a whole different ball game.

And if you think there's just one magic product that does the trick, think again. As it turns out, the secret is as simple as investing in a good shampoo and conditioner specifically created for color-treated hair. “Shampoo and conditioners for color-treated hair don’t contain chemicals that typically strip the hair of color, such as sulfates, parabens, or high pH,” says celebrity hairstylist Hanna Oh. “Instead, they are formulated with an acidic PH level and antioxidants to help gently cleanse the hair by keeping the hair cuticle laid smooth and sealed for longer-lasting color and overall healthier hair.”

Now that you know just how essential the basics are, you'll have to find the right Duo for your specific hair type and color. Don't stress, though! I chatted with Oh, in addition to two other leading hairstylists, to find out exactly which dynamic duos are worth the money.

The Best Shampoos and Conditioners for Color-Treated Hair, at a Glance

• Best Overall: Living Proof Restore Shampoo & Conditioner Duo
• Best Strengthening: RŌZ Foundation Hydrating Shampoo
• Best for Fine Hair: Milbon Moisture Replenishing Shampoo
• Best for Damaged Hair: Oribe Beautiful Color Shampoo for Color-Treated Hair
• Best for Bleached Hair: Pureology Hydrate Shampoo for Dry Hair

The Best Shampoos and Conditioners for Color-Treated Hair in 2026

Best Overall: Living Proof Restore Shampoo & Conditioner Duo

Best Clean Formula: Surface Hair Trinity Color Care Conditioner

Best Strengthening: RŌZ Foundation Hydrating Shampoo

Best for Fine Hair: Milbon Moisture Replenishing Shampoo

Best for Damaged Hair: Oribe Beautiful Color Shampoo for Color-Treated Hair

Best for Brunettes: Redken Color Extend Magnetics Sulfate-Free Shampoo

Best for Bleached Hair: Pureology Hydrate Shampoo for Dry Hair

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best shampoos and conditioners for color-treated hair, we leaned heavily on insights form hairstylists and our knowledge as beauty experts. We also considered several factors, including key ingredients, hair type, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

I’ve written extensively over the years about my rather complex relationship with my hair, and how it’s only now that I’m in my thirties that I’ve really learned to truly embrace it in its natural form. Now, on wash day, I can say that I really love how my hair looks. When my strands are freshly-washed, conditioned and styled (and as an air-dry loyalist I say styled in the loosest sense of the word) my loose curls and waves have definition and bounce and make me wonder why I ever complain about my hair. By day two, however, it’s a different story. I usually wake up to find that some of my curls have flattened, whilst others have become frizzy, dry or lost their shape altogether. And by day three, despite my hair not really needing a wash still, I’ve usually reached the point where lathering up again is my only option unless I want to tie it all up and avoid looking at it.

That is, until I discovered curl refresh sprays. Rather than soaking my hair with water and attempting to reshape my curls and waves, or starting the entire wash day routine again, a curl spray is an easy shortcut to encourage your texture to spring back into shape. And they’ve been a genuine game-changer for me. Particularly this summer, where I’ve been juggling childcare, work and holidays and welcome a beauty shortcut wherever possible

What Is a Curl Refresh Spray?

“A curl refresh spray is designed to reinvigorate and enhance curly to wavy hair types, helping you get an extra day or so out of your styling without having to wash, condition and dry your hair from wet,” explains Issie Churcher, creative director at STIL Salon. And while curly girls will be used to having a misting bottle of water on hand to help with styling second and third day curls, using a dedicated curl refresh spray does have added benefits. “They contain ingredients that are not only helpful at wetting down the hair, but they also provide a light conditioning benefit,” says Churcher. “This can help to define and re-sculpt curls, while also adding shine and vitality back into the hair.”

How to Use a Curl Refresh Spray

“For best results, start by lightly misting in sections, working down the hair from roots to the mid-length and ends,” says Churcher. She recommends avoiding the roots if you have a finer texture to prevent them from looking oily. “Depending on your curl type, a wide-tooth comb or your fingers can be useful for smoothing down the hair, or a light scrunch can be effective at allowing the product to disperse and coat the hair evenly.”

Celebrity hair stylist Sam McKnight MBE suggests twisting your hair around your fingers to really enhance the curl after using a curl refresh spray. “For tighter coils, they can be used to style your twists or braid-outs by simply misting evenly through hair and styling. Allow hair to dry before unravelling for a softer, elongated look without the frizz,” he explains. You can even add a little heat with a diffuser if you want to speed up the drying process.

The Best Curl Refresh Sprays

• Best Overall: Hair by Sam McKnight Cool Curls Refresh & Revive Mist (£29)
• Best Curl Refresh Spray for Fine Hair: Living Proof Style Refresh Mist (£27)
• Best Volumising Curl Refresh Spray: JVN Air Dry Volumizing Wave Spray (£26)
• Best Refresh Spray for Tight Curls: Cantu Shea Butter Comeback Curl Next Day Revitalizer (£8)
• Best Hydrating Curl Refresh Spray: Only Curls Curl Refresh Spray (£18)

1. Hair by Sam McKnight Cool Curls Refresh & Revive Mist

2. Living Proof Style Refresh Mist

3. JVN Air Dry Volumizing Wave Spray

4. Only Curls Curl Refresh Spray

5. Cantu Shea Butter Comeback Curl Next Day Revitalizer

6. Kérastase Curl Manifesto Refresh Absolu Spray

7. Garnier Method for Curls Shape Refresh Spray

8. Gisou Honey Milk Active Repair Leave-In Conditioner

9. Innersense I Create Waves

How We Tested

I put a variety of curl refresh sprays through their paces, testing them on my hair on days two and three to see how they performed in terms of revitalising texture, reducing frizz and adding definition. As someone who isn’t a huge fan of feeling product in my hair, I also considered their texture and whether they felt lightweight and non-sticky. Plus, I tried to include a range of price points here too.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Let's get this out of the way: I don't exactly struggle with hair loss. I haven't experienced a widening part or increased fallout (*knocks on wood*), and I've received enough scalp analyses to know that I have multiple hairs per follicle, a sign of solid density. Now, would I like my strands to be even thicker? Absolutely. Have I noticed some sparser areas near my temples with every passing year? Sure have. Have I ever prayed to a higher power that my hair would magically grow faster? Of course—regularly.

Yes, I am a worthy candidate to test Nutrafol's hair-growth supplements. In fact, I'd say my current hair status makes me even more difficult to impress when it comes to noticeable, trackable results. Five months into taking the Women's Vegan Capsules, I have plenty of details to point out. For the record, I don't follow a vegan diet. But a Nutrafol team member told me that the plant-based formula had even more compelling clinicals than the OG Women's Nutraceutical. Who doesn't want better, stronger results?

It's a good thing I went vegan, so to speak, because Nutrafol has officially started phasing out the original Women's formula and replacing it with the vegan capsules. In short, Nutrafol Women's Vegan has become the new Nutrafol Women. Considering I've already been taking the advanced supplement for months, I'd say I'm the perfect person to share my two cents. Ahead, find my full review.

About the Formula: What's Changed?

Now, allow me to clarify. It isn't totally fair to simply deem the vegan formula better than the original. Each formula had its own robust clinical study, and the two never specifically went head to head. "They involved different study populations and study designs, so we can't conclude from the results that one formula is more effective than the other," board-certified dermatologist Heather Woolery-Lloyd, MD, FAAD, Nutrafol's chief medical advisor, tells me.

That said, it is worth comparing their individual results. After taking the original Women's formula for six months, 90% of women saw an overall improvement in their hair, and 84% saw less shedding. With the vegan formula, 100% of women saw their baby hairs grow out and more scalp coverage in that same time frame. It involved a different group of women with a different study design, but still, that 100% finding is quite impressive.

So what makes it stronger? Well, the vegan formula rolled out much later than the original capsules (2023 versus the 2016 Nutraceutical debut), which means that it matches more modern data. "It builds on the same proven foundation of addressing the key root causes of hair thinning while incorporating the latest scientific advancements in hair biology and nutrition that weren't available when the original Nutrafol Women's formula was developed over 10 years ago," Woolery-Lloyd further explains.

See, Nutrafol didn't just take the non-vegan ingredients out of the original formula and call it a day. The brand identified other science-backed, nutrient-rich extracts shown to enhance hair health—ashwagandha to target stress-related shedding; vitamin E and curcumin to fend off oxidative stress; saw palmetto to block DHT, a hormone that shrinks follicles; bamboo-derived silica to strengthen keratin bonds; and Moldavian dragonhead to support collagen production. The formula also contains a probiotic called bacillus subtilis DE111 to balance the gut microbiome, which has intimate ties to hair health. Woolery-Lloyd shares, "Healthy hair depends on the body's ability to absorb and utilize nutrients effectively."

What you won't find in the new formula is biotin, keratin, and collagen peptides, all of which stem from non-vegan sources, but according to Woolery-Lloyd, you likely won't miss these players. "Biotin has become almost synonymous with hair health over the years, even though the science is much more nuanced," she explains. (Plus, some people report the buzzy B vitamin has contributed to acne. That's partly why I opted for the vegan Nutrafol formula!) "For most people experiencing hair thinning, simply adding more biotin doesn't address what's actually driving the problem. Hair thinning is typically multifactorial. It can be influenced by stress, hormones, nutrition, metabolism, aging, and other internal factors." The vegan formula targets shedding from all of these angles and has the clinical data to prove it. As someone who has taken it for several months, I can confirm those plant-based ingredients do put in the work.

My Experience and Results

Again, I don't struggle with significant hair loss, but I have noticed some natural thinning around my temples, likely due to hormonal fluctuations and stress. It's not severe, but it has reached a point where I avoid slicked-back styles that show off those gaps. Coincidentally, I decided to chop my hair into a lob around the same time I started my Nutrafol experiment (I swear this wasn't planned), which made it much easier for me to track length and density.

I won't lie. Committing to four pills a day, every single day, was difficult for me. I'm notoriously bad at taking supplements unless I can trick myself into thinking it's candy, so I had to set a reminder on my phone to make sure I got my daily dose. Every day at 11 a.m. (after I've had my coffee and breakfast), my notification would ping, and I'd toss four capsules down the hatch. If four pills sounds like a lot, well, it kind of is. But they're not huge! The vegan capsules are actually smaller than the old Women's formula, which is a plus if you struggle swallowing pills.

By the time I finished my second bottle, my baby hairs started growing like crazy. The photo below, which was taken at month five, doesn't even do it justice. My temples are significantly less sparse, and I've even noticed fine hairs sprouting along my hairline. I didn't think I was lacking fullness there! The effects became even more obvious the longer I kept up the daily routine, and my strands grew at record speed. My hair is almost the same length as it was before my major cut, which, in five months, is very impressive.

But it's not just about the extra inches. Overall, my hair just looks good. Before, I was dealing with dry, brittle strands that felt straw-like (precisely why I decided to chop it off and start anew), and I really do think the supplement changed the quality of my hair shaft. Fine, it's still prone to frizz and has a gnarly cowlick in the back. I can't expect Nutrafol to magically erase all my woes, but I can't ignore how much thicker and glossier it looks in general. Nutrafol's new Hair Wellness Boosters are also likely responsible—namely the +Strength Collagen Nutraceutical, which I've been adding to my morning smoothies for the past month.

The Verdict

This probably goes without saying, but you can't expect to take Nutrafol supplements for a week and notice significant growth—hence why I waited five months to make my official call. I started to see significant changes by month two and noted peak results as I neared the six-month mark. That said, I will 100% continue to make Nutrafol Women a daily commitment. The only time I accidentally took a break was when I forgot to bring my bottle on my two-week honeymoon. I did freak out once I realized I left it at home, but don't worry. I didn't lose my progress. When you stop Nutrafol, your hair will slowly return to its baseline over three to six months, so a quick two-week blip was A-OK. I still have the "take Nutrafol" reminder on my phone to help with the daily habit. Those denser, healthier results are well worth the four pills and extra few seconds.

In terms of what I think about the new-and-improved formula, well, I transparently don't have much to compare it to, considering I was already taking the vegan capsules before the brand officially made them the main character. But I do know that Nutrafol does not take the easy way out when it comes to clinical results (it's NSF Certified for Sport, meaning it's of the highest standard in terms of safety and is free of 290 substances banned by major sports organizations), so if it altered the main Women's formula, trust that it did so for the better. "This isn't about changing something for the sake of change," adds Woolery-Lloyd. "To me, this reflects a philosophy of continuous improvement, building on an already-strong scientific foundation and ensuring more women have access to Nutrafol's most advanced formulation." Scroll ahead to officially shop yours.

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