Summer is in full swing, and that means it's time for something fresh in the color department. While you can't go wrong with classic shades when trying something new, I have my eye on trendier shades this season, like "Biscoff bronde" and "golden-hour brunette" lately. They're so unique and warm. To add to this list, I noticed something magical when scrolling through my Instagram feed one day. Celebrity colorist Jacob Schwartz (whose clients include Bella Hadid, Margot Robbie, and Miley Cyrus) created a gorgeous shade for actress Grace Van Patten that's poised to be the perfect transitional hue for summer going into fall.

Schwartz created golden strawberry blonde for Van Patten, which is totally unique. It's vibrant and eye-catching and adds a freshness to an otherwise classic color. Luckily for us, Schwartz is generous and spilled the tea on exactly what he used to create this must-try color. He also shared the story behind its creation and his best tips for maintaining the look. For his full rundown, keep scrolling.

What is golden strawberry blonde?

Instead of leaning into copper or red tones, this color is warmer with a honeyed blonde overtone. It feels fresh. You can easily transition it from summer to fall, and it's a unique and beautiful take on strawberry blonde. Schwartz shared a little more on the story behind why he created this shade for Van Patten. "This transformation was created for Grace's role in an upcoming film," he said. While this look might have been tailored to Van Patten, Schwartz didn't want it to stop there. "My goal was to create a shade that felt authentic to the character while offering a modern, elevated interpretation of strawberry blonde that clients could realistically envision for themselves," he added. "The inspiration came from a soft, sunlit East Coast aesthetic with subtle Irish influences. I wanted the color to feel rich and nuanced, balancing delicate strawberry tones with warm gold so it never leaned too copper or too blonde. The result has a softness that feels timeless, understated, and incredibly luxurious."

Schwartz loves this shade because it demonstrates how personalized color can support storytelling. "Hair color plays such an important role in defining a character, but the best transformations never feel like costumes," he said. "They feel effortless, believable, and aspirational all at once."

How to Achieve the Golden Strawberry Blonde Look

A color like this is rich with lots of dimension. Schwartz says that creating it is all about layering rather than relying on a single formula. "I started by building a rich golden-honey foundation with Schwarzkopf Professional Igora Royal, which provided the perfect canvas for warmth while keeping the overall result soft and refined," he explained. Then, Schwartz added in a little something extra to give this shade more pizazz. "I used BlondMe Premium Lightener 9+ alongside Igora Vario Blond Super Plus to strategically place brighter pieces throughout the hair. Those carefully positioned highlights create natural movement and subtle contrast without overpowering the overall look," he said.

The final step, Schwartz said, was to customize the tone with Schwarzkopf Professional Igora Vibrance. "I layered soft golden, honey, and delicate strawberry hues to create depth and translucency," he said. "This is where the artistry really comes to life. Rather than creating one flat shade, you're layering multiple tones that work together to create a color that feels natural, nuanced, and beautifully dimensional. Igora Vibrance is one of my favorite products because it allows me to fine-tune every detail while leaving the hair looking incredibly radiant. It's formulated with vitamins B2 and B3, so beyond delivering rich, multidimensional color, it helps leave the hair looking healthy, glossy, and full of vibrancy."

There you have it! Schwartz was kind enough to share all his trade secrets. If you're looking to try out this shade, a Schwarzkopf colorist would be best so you can try this exact formula.

How to Maintain the Golden Strawberry Blonde Look

While a color like this is absolutely stunning, using the right products and treatments is absolutely key in keeping it vibrant. "The biggest mistake I see is that clients invest in beautiful professional color but don't prioritize maintaining it afterward," Schwartz warned. "Just like you wouldn't spend time creating glowing skin and skip SPF, professional color deserves the same level of care between appointments."

For a shade like golden strawberry blonde, Schwartz recommends going back to the salon every six to eight weeks for a quick Schwarzkopf Professional Igora Vibrance gloss. "The service can take as little as five minutes, but it refreshes the tone, revives the warmth, and restores that luminous finish without requiring another full color appointment," he explained. "Igora Vibrance is one of my favorite products because it allows me to customize color with incredible precision while keeping the hair looking healthy and vibrant. It's perfect for refreshing warmth, enhancing shine, and preserving all of the subtle tonal variation that makes a color like golden strawberry blonde feel so luxurious. It's often those small maintenance appointments that keep hair looking as beautiful months later as it did the day the client left the salon."

Aside from getting regular glosses, Schwartz recommends using salon-quality products at home designed specifically for color-treated hair. Another thing Schwartz says to avoid? Washing with extremely hot water. This will strip your color faster, making it appear dull. "Always protect your hair before heat styling," he continued. "I also encourage clients to incorporate a nourishing treatment into their weekly routine. The healthier the hair, the longer your color stays vibrant, reflective, and true to the original tone you left the salon with."

Below are some beauty-editor favorites for colorcare to try at home.

For summer especially, few beauty looks feel as effortlessly appealing as beachy hair. It's the kind of colour that looks expensive without appearing overly "done". It's soft and dimensional, as though you've spent weeks by the sea rather than hours in the salon chair. While many of us associate beachy hair with California blondes and sun-bleached highlights, the summer hair colour trend has evolved far beyond that. Today, it's less about becoming dramatically lighter and more about creating natural-looking depth and movement, regardless of your starting shade.

Whether you're a brunette looking to add caramel ribbons or a blonde wanting brighter, buttery ends, the secret lies in strategic placement and seamless blending. Rather than obvious highlights or stark contrast, beachy hair colours mimic the way the sun naturally lightens hair over time, leaving the lengths looking brighter while maintaining depth at the roots.

The result is a colour that grows out beautifully, requires relatively little maintenance and brings instant warmth and radiance to the complexion. Better yet, it's one of the most universally flattering colour trends, as it can be tailored to suit every hair colour, skin tone and hair texture. Ahead, we've rounded up the most beautiful beachy hair colour ideas to take to your next salon appointment.

What to Ask for in the Salon

According to celebrity hairstylist Melissa Timperley, achieving a beachy hair colour starts with asking for a soft, lived-in finish rather than anything too uniform or high-contrast. "A beachy hair colour is all about creating the effect of hair that's naturally been lightened by the sun," she explains. "Whether you're brunette, blonde or copper, ask for a soft, lived-in colour with a slightly deeper root and lighter pieces around the hairline to brighten and contour the face." She also recommends adding a few lighter pieces underneath at the nape so the colour still catches the light when your hair is tied up. Depending on your desired finish, your colourist can create the look using either traditional foils or balayage.

Beachy Hair-Colour Ideas

1. Beachy Blonde Bob

A softly tousled bob paired with warm blonde tones and a subtle shadow root proves that beachy hair isn't reserved for long lengths. The textured finish enhances the effortless, just-back-from-the-beach effect.

2. Blonde Balayage

A seamless blonde balayage with deeper roots melting into bright, buttery ends is the blueprint for expensive-looking beachy hair. The soft gradient creates plenty of dimension while remaining beautifully low maintenance.

3. Honey Blonde Highlights

Honey blonde is one of the easiest ways to achieve a sunkissed finish without going overly light. Warm golden highlights woven throughout your hair will add softness, shine and natural-looking dimension.

4. Light Brunette Ribbons

Soft blonde ribbons woven through a light brunette base recreate the way hair naturally lightens after time in the sun. The result feels understated, glossy, and effortlessly wearable.

5. Lived-In Beach Blonde

Brighter blonde pieces through the lengths paired with a softer, lived-in root create a colour that feels relaxed rather than freshly highlighted. Loose waves help showcase every dimension for an effortlessly beachy finish.

6. Long Beach Blonde

Ultra-long blonde hair feels instantly more effortless when paired with soft waves and a slightly undone finish. The bright, sun-bleached colour is balanced by natural texture, giving it a laid-back beach aesthetic rather than an overly polished one.

7. Sunkissed Braids

Adding blonde highlights through braids creates beautiful contrast and dimension. The lighter strands catch the light, giving the style a naturally sunkissed effect for your protective hairstyle.

8. Face-Framing Blonde

If you don't want an all-over colour refresh, face-framing blonde pieces offer an easy way to recreate the effect of naturally lightened hair. They instantly brighten the complexion while leaving the rest of the brunette base natural.

9. Curly Brunette Bob

Soft caramel and light brown highlights bring movement and depth to a curly brunette bob without overpowering the natural base colour. Subtle placement will create a gentle sunlit effect throughout your curls.

10. Cool Platinum Waves

Beachy hair doesn't always have to lean golden—cool platinum can feel equally effortless when paired with soft, tousled waves. Textured styling keeps icy blonde looking relaxed rather than high maintenance.

11. Sunkissed Curls

Strategically placed lighter curls over a deeper base create the illusion of hair that's naturally brightened by the sun. It's a beautiful way to add dimension and definition while maintaining the richness of your natural colour.

12. Dark Roots & Blonde Lengths

Keeping the roots naturally dark while brightening the mid-lengths and ends creates a striking contrast that still feels effortless. The graduated colour mimics months of sun exposure whilst offering an easy grow-out.

13. Brunette Balayage Curls

Blonde balayage woven through brunette curls enhances every twist, making the texture appear even more defined. The soft placement creates a natural, sun-kissed finish that looks beautifully multidimensional.

Shop Beachy Hair Colour Products:

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We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Welcome to How to Hair. Think of this series as your go-to guide to achieve your best hair yet. Whether you want to master a certain hair tool, work out how to wear a new hairstyle or if you're just in need of some hair inspiration, our beauty editor Eleanor Vousden is here to talk you through what you need to know, step-by-step, with plenty of insider intel along the way. Allow How to Hair to become your trusted guide on the journey to great hair days—every day.

I consider myself someone who is pretty low-maintenance with their hair. I don't like spending ages with a hair tool when styling my lengths, and so I'm always drawn to low-effort hairstyles that not only look effortless, but are also effortless to create, too. And if you're like me and the rest of the internet, you too have been swooning over Zendaya's The Odyssey press tour hair moments, which have been featuring some stunning Grecian-inspired waves that I've been desperate to re-create. And as we're in the height of summer, now is the perfect time to try "S" waves. I spoke with a top hairstylist to break down exactly how to achieve this low-effort style for summer.

How to Do S Waves

"S waves are a looser, more luxe take on the classic mermaid waves and the perfect style for summer," says hairstylist and GHD ambassador Patrick Wilson. "It tells the story of an 'I just got out of the sea' glossy look that looks effortless and summery. The style is all about having luxuriously deep waves with a shaken-out finish for an uber fresh, cool look," he says. "It is all about creating a subtle, wavy texture rather than curl. This is a flatter wave that doesn't have the volume or width of a traditional curly blow-dry, making it ideal for a more modern, sleek look. It’s a great look that can be created on all hair lengths."

What You'll Need

To create your S waves, you'll need a good heat protector, a pair of hair straighteners, a wide-toothed comb and a texturising spray or salt spray.

1. Prep Hair

You'll want to start on straight, dry hair and use a good heat protector before styling your hair to shield your lengths from heat damage.

2. The Technique

Wilson tells me that you can use a triple waver; however, a hair straightener can achieve the same look and gives you more control over the wave. "Personally, I like to use the GHD Chronos Hair Straightener (£299) to add bends and kinks in the hair using an S-bend motion," he says.

"Place the straightener at your eye level and move the styler down an inch and flip it in the opposite direction, creating an 'S' shape in the hair," says Wilson. "When starting the bends and waves in your hair, don’t start too high or into your parting; otherwise, this creates too much height at the root and looks more done than it needs to," he says.

3. Wave Hair

Then, repeat the motion throughout the rest of your hair. "Continue this motion back and forth, leaving the ends straight for a more undone finish," says Wilson. You can experiment with the size of each section you're waving. I find larger sections will give a softer effect, whereas smaller sections give a more piecey texture, which works well on face-framing layers.

4. Brush Out

Next, you can dishevel the waves with a wide-toothed comb to make them look even more effortless. "Let the hair cool and set before brushing out; otherwise, the style won't stay," says Wilson.

5. Add Product

"Finish with a spritz of hairspray and follow with Hair by Sam McKnight Cool Girl Texture Mist for a ‘done’ yet ever so slightly dishevelled, effortless look," says Wilson.

6. The Result

And there you have your S waves. For second-day hair, Wilson recommends misting through a salt spray, which is the perfect product to revive the waves and add grit and texture.

So you have the perfect beach outfit—a swimsuit, cover-up, and sandals formula you're itching to show off on the sand. You've accessorized and applied shimmer oil (bonus points if it has SPF!) from head to toe so your glistening limbs rival the sparkling sea, and your nails are coated in a summer-ready lacquer. The only box left to check is your hairstyle, which is arguably the most difficult feat—at least according to this beauty editor. See, a winning beach hairstyle needs to balance form and function, able to resist the elements (salt, sand, humidity) without appearing too polished so you maintain a breezy, vacation aesthetic. That's no cakewalk!

"The best beach hair doesn’t look overly styled," agrees celebrity hairstylist Marcos Diaz. "It looks like the best version of your natural hair." The biggest mistake, he adds, is actually trying to fight the humidity—because at the end of the day, the weather always wins. "I always tell my clients to work with their natural texture instead of against it. That’s what creates the effortless, expensive-looking hair everyone wants," he notes. L.A.-based celebrity hairstylist Becca Raziuddin echoes the advice, adding that the best beach styles "keep hair off your face in the heat and actually look better as the day goes on," so you can hop off the sand and head straight to dinner.

Again, it's easier said than done, but according to the pros, these 15 looks below will do just the trick. Scroll ahead for some inspiration before your next getaway, along with the exact products you need to nail each style.

15 Beach Hairstyle Ideas for 2026

Claw-Clip Bun

Talk about a low-maintenance 'do! Claw clips are perfect for keeping strands out of your face (like, say, on a windy beach day) while making your style look chic and intentional. There are plenty of ways you can toss up your lengths—from relaxed pullbacks to elegant French twists—but the classic clipped-up bun will always be a mainstay.

French Twist

When it comes to effortless hairstyles, French combs and pins have arguably the biggest ROI. Read: They're simple to use (once you get past the slight learning curve) yet make you look like you spent hours fluffing your strands in front of a mirror. As a bonus, they won't take up much room in your beach bag, whether you opt for one larger pin or a few dainty options.

Textured Bun

Celebrity hairstylist Sabrina Porsche is particularly a fan of the textured bun, which looks even better the more "imperfect" it becomes over time. Simply finger-comb your hair into a twist to create that "undone" effect (don't worry about smoothing out any bumps), and pull some tendrils out to frame your face. It's top notch for those with waves and curls to enhance your natural texture, but if you have straighter, finer strands, simply use a texturizing spray or even a curling iron to create a few bends.

Loose Waves

Beach waves, mermaid waves, loose waves… Whatever you decide to call them, they pair perfectly with sun and sand.

Hair Scarf

In terms of hair accessories, Porsche calls the mighty hair scarf "a must" to pull hair out of your face. Stylish options abound, from solid colored to patterned to lace and crochet, and they make a swimsuit outfit look immediately more put-together. Add a few colorful necklaces, and you're golden.

Baby Braids

For a bit of a Y2K edge, opt for some beachy baby braids. These teeny plaits effortlessly frame the face and flatter every hair type and length—just grab a few clear elastics and perhaps a rat-tail comb to create precise sections. That said, if you have longer strands like Hailey Bieber here, a few mini braids will add some bohemian flair.

Slick-Back Bun

Every hairstylist I spoke to recommended some version of a slick-back bun. "A mid-height, sleek bun is always my first recommendation," Diaz shares. "It wears beautifully throughout the day, holds up well in humidity, and can be refreshed in just a few minutes before dinner." Porsche agrees, calling it the perfect beach-to-dinner vacation hairstyle and recommending gel or even just hairspray to create a smooth, flyaway-free crown.

Braided Ponytail

Raziuddin is also a fan of the braided ponytail, which is the perfect way to zhuzh an everyday pullback. You could opt for a single plat, or, like Laura Harrier here, gather your box braids into a chic high pony.

Textured Ponytail

Another way to add intrigue to the everyday ponytail: Keep the crown sleek but fluff up the lengths for a voluminous look. Raziuddin recommends spraying a bit of dry shampoo to create some gravity-defying lift, then smooth the hairline with a boar-bristle brush. "It only takes a few minutes and instantly makes the style feel polished and intentional," she says.

Half-Up, Half-Down

Ah, the good ol' half-up, half-down style. A classic for beach days, this effortless 'do never fails to look stylish, whether you secure your strands with a simple elastic or funky barrette. I, for one, am partial to a cute flower clip, especially if you find yourself on a tropical getaway.

Goddess Braids

Goddess braids (sometimes referred to as bohemian braids) are a type of traditional box or knotless braids that incorporate synthetic or human hair extensions for a loose, tendril effect. They're perfect for the summer months as they require very little manipulation and are quite versatile in terms of styling, New York–based braider Kamary Mingo previously told us about caring for these braids. Still, the loose ends can frizz and tangle, especially when there's salty, humid air involved. "To keep frizz and tangles at bay, when applying products such as water, mousse, or conditioning spray, gently comb, brush, or finger detangle any knots as you see them," Mingo shares.

Bandana

On the subject of hair scarves, a bandana print feels especially on-trend for summer 2026. These Western-inspired accessories add a pop of color to your beach outfit—great for elevating a classic black bikini—and protect your hair and scalp from UV rays (because scalp sunburns are just the worst, aren't they?). Win, win!

Oversize Scrunchie

Sure, hair accessory trends come and go, but the patterned scrunchie will never truly disappear from our mood boards. "They’re practical for keeping hair in place while adding an effortless vacation vibe," Raziuddin says regarding oversize silk options.

Wide Headband

For a sporty-chic aesthetic, wide headbands are A+. Feel free to keep it simple with a solid-colored accessory that matches or contrasts with your natural hair hue, or find one with chic embellishments (like paillettes or seashells) for more of a playful, beachy look.

Pigtails

When in doubt, section your hair into two pigtails. Whether you commit to high or low ponytails, braids, or even pigtail buns, the style will look intentionally playful without appearing too "done."

Shop the Best Products for Beachy Hairstyles

As someone old enough to have dipped my toe into Y2K beauty trends the first time around, I've got a soft spot for the pastel streaks, chunky highlights and dip-dyed ends that defined the era. After watching '90s fashion, noughties beauty and even our favourite TV shows make a comeback, it was only a matter of time before the hair colour trends followed. From ribbon highlights to candy-coloured pastels, the nostalgic looks I once begged my hairdresser for are back—and this time, they're chicer than ever.

Colourist Harriet Muldoon at Larry King South Kensington agrees. "At the beginning of the year we [witnessed a big] 2016 throwback, and I think it began to tease us with the nostalgia of pastel hair," she tells me.

Alongside flip phones and frosted lip gloss, the Y2K era was all about exaggeration and making iconic moves. "For colour, this was a really major period. The use of vivid colours and unique section patterns made it so exciting to be a colourist," adds Muldoon. Recalling the signature shades, she says, 'For technique, we were looking at chunky highlights, strong section patterns and the beginning of the dip dye, and it ranged from vivid colours to pastels."

Thinking of giving it a go? Muldoon agrees. "It's a great time of year to go for these shades as they really stand out in the summer. If you're unsure about what's right for you, speak to your colourist, get a moodboard together and have some fun. You can always go for just the tips if you just want to dip into it," she adds.

Below, we spoke to stylists and ambassadors for L’Oreal Professionnel and Colour Trophy, Adam Read and George Curran, on how the trends have come back around and how to wear them for 2026.

1. Pastel Pink

As Muldoon tells me, pastels were a huge Y2K trend, and bringing the colour palette back only weeks ago was none other than Kylie Jenner. Famed for her bold hair colour choices, we love this soft pastel take on long locks, proving the nostalgic trend is making a stylish comeback for a new generation.

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2. Velvet Brunette

Rich, glossy brunette was a defining look of the Y2K era, worn by stars like Anne Hathaway, Katie Holmes and Eva Longoria, whose deep chocolate shades became synonymous with glossy, healthy hair.

Today's take moves away from flat, single-process colour in favour of a more nuanced finish. "Brunette is becoming richer and more dimensional. Rather than flat, solid colour, we’re seeing luxurious depth with multiple tonal reflections," reveals Reed.

It's a trend, Reed believes, that is "best suited to natural brunettes wanting richness without dramatically changing their colour, or blondes looking to return to darker hair in a softer, more sophisticated way." He adds that this isn't about dialling down the colour. "The most luxurious brunette isn’t the darkest; it’s the one with the most dimension. When light moves through the colour, the hair comes alive."

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3. Lived-In Grey

Sonic silver blonde hair was a big late '90s, early '00s trend, but as Reed puts it, "We’re seeing a real shift in the way people think about grey hair. Rather than feeling the need to cover every silver strand, clients are embracing their natural colour and asking how they can make it look intentional, healthy and beautifully lived in."

This isn’t about letting grey simply grow out. It’s about working with it. "Through thoughtful colour placement, glossing and soft blending, natural silver becomes part of the overall colour story, adding depth, light and dimension," adds Reed.

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4. Cowboy Copper

The copper of Y2K yore has evolved from a bold fashion statement into something much more wearable. Instead of bright orange reds, velvet copper combines cinnamon, chestnut and soft auburn tones to create richness and sophistication. "Clients still love warmth, but they want elegance over intensity. Cowboy copper feels luxurious because it's soft, multi-dimensional and catches the light beautifully," reveals Curran.

It's best suited to fair through medium skin tones wanting warmth without dramatic commitment. "Think Sadie Sink, Emma Stone and Kelly Reilly," he adds.

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5. Gold Rush

Golden blonde ruled the early 2000s, with glossy, sun-kissed shades becoming the signature look of stars like Sarah Jessica Parker, Cat Deeley and Sienna Miller. But unlike the brassy, high-maintenance blondes of the era, today's revival is softer and richer. "This isn’t the gold of the early 2000s. Think refined honey, soft caramel, buttercream blondes and beautifully balanced golden ribbons that reflect light naturally," reveals Curran.

As for who it's best suited to? "Anyone wanting to add warmth and brightness to their complexion. It’s particularly flattering on mature skin as it restores softness and luminosity," he says.

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6. Skin Tone Hair

Think back to the glossy, expensive-looking hair colours that defined the early 2000s. Jennifer Aniston's honey blonde, Jessica Alba's caramel brunette and Eva Longoria's glossy chocolate brown all had one thing in common: they were chosen to enhance each woman's natural colouring rather than overpower it. Whilst today's version is far more bespoke, the inspiration remains the same. "The perfect hair colour is one that doesn’t feel like it’s been done. It simply looks like the best version of you," says Reed.

As for what makes it modern this time around? "Colour is selected to complement skin tone, undertone, eye colour, natural hair colour and even wardrobe palette, making every result completely bespoke," adds Reed.

The good news is that everyone can get in on this trend. "The beauty of 'skin tone hair' is that it isn’t one colour; it’s an approach. By taking into account the individual rather than following trends, the result always feels authentic," adds Reed.

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7. Heritage Blonde

Heritage blonde is inspired by iconic techniques from previous decades but blended seamlessly with modern colour placement, softer root transitions and luminous glossing. "It's best suited to existing blonde clients looking for an update rather than a complete transformation," reveals Curran. Think Gigi Hadid, Margot Robbie and Sienna Miller.

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8. High-Contrast Highlights

High-contrast highlights are making a major comeback, reviving the bold, statement colour that defined the Y2K era. Instead of ultra-blended balayage, the focus is shifting back to brighter, more defined ribbons of blonde that create instant dimension and frame the face. The trend has recently been spotted on Megan Thee Stallion during her Fiji getaway, proving that bold, high-impact colour is firmly back on the agenda.

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Romance-novel lovers could rest a little easier when they saw Belmont Cameli's dark head of curls come into frame as the first episode of Off Campus, the book-to-screen adaptation of the best-selling series by Elle Kennedy, colored their televisions. Cameli, 28, is the latest fresh face to step into the role of BookTok boyfriend—a title more desirable than ever as New York Times best sellers like Heated Rivalry and Every Summer After continue to seep onto the small screen. Joining the ranks of Connor Storrie, Hudson Williams, and Christopher Briney, the star has seen how quickly internet fandom can flip one's life on its head. But rest assured, the tall, dark, and handsome brunette from Chicagoland is up for the challenge.

Since giving dedicated book fans the physical manifestation of the womanizing collegiate hockey star Garrett Graham—one half of the lead couple in Off Campus season 1, accompanied by Ella Bright as Hannah Wells—Cameli's career has shifted into high gear. With the show's massive success (Amazon Prime Video reported a record-breaking viewership of 36 million streams within its first 12 days, according to Variety) came magazine spreads, first pitches at Chicago White Sox games, and now beauty campaigns. Remember those umber, scene-stealing curls we talked about earlier? Yeah, they landed their own Tresemmé deal.

Ahead, Cameli fills Who What Wear in on life after the show's splashy debut, the shrouded happenings of season 2, his future career goals, and his simple routine for those signature curls.

I've seen pictures of you in your high school football jersey with some not-curly hair—how and when did you learn to embrace your natural texture?

I didn't have a natural curl until later in high school—maybe around 18. I started growing it out more. It started getting wavy, and then I would cut it down and grow it out, and it just kept getting curlier.

Growing up, my hair was poker straight, so there was a whole period of time that I suddenly had curly hair and could not figure it out for the life of me, which is why I'm really happy to have Tresemmé on my side today. They make it so easy, so I don't really have to think about it. I just go in with their three new products in the Bouncy Curls line, and it takes no time at all. I can just go about my day. But I've struggled—learning the curly-hair [routine] later in life with no help was difficult.

We just spoke with your costar Stephen Kalyn (Dean Di Laurentis) about season 2. How is filming going so far?

It's great! We're having so much fun. We're all very busy, and we're just really proud of the show. We're working on episodes 3 and 4 right now, and these scripts are really impressive. It's just nice to be back with everybody—the cast, the crew, and our creators. It's been a blast. We love shooting the show.

Kalyn told me that you once called him on a day off just to tell him about your high school football experience.

Oh, I call him randomly every single day, and he calls me too! We talk all the time; we just get along so well. He's from the suburbs of Toronto. I'm from the suburbs of Chicago. We have similar trajectories and stories. We're the same age, we started acting at the same time, and obviously, this show happened to us together. But yeah, I gave a 30-minute soliloquy about my high school football team. He was like, "Okay," and honestly, I've heard him talk about hockey and his hockey teams for hours on end, so whatever!

That's how friendship works! How does this season—both the filming process and show itself—feel different than season 1?

It doesn't really feel all that different. It's almost the same crew, so it was kind of like we took a break and came back home, you know?

Obviously, we're aware of the attention the show has gotten, but that doesn't really affect us while we're working, so the days on set feel very familiar. It almost feels like no time passed at all between season 1 and season 2, which has been really nice. I'd say the biggest difference is that when we're shooting on location, there are more [fans] around.

If you could describe season 2 in three words, what would they be?

Ensemble, love, and friendship. I haven't had time to think of a good three yet, but those three are definitely in there—lemme tell ya.

They definitely count. It must have been nice to jump back into filming after such a crazy press run of a summer.

It was. It was so nice to have work and to be all together right after the press run and the release of the show. We got to come back into our bubble. For me—and I think for them too—having work is a real privilege.

How does it feel to have your career explode the way it did this summer—to not only be in such a famous role but to also land campaigns with brands like Tresemmé?

It's been really interesting. I think a lot of actors hope for the audience that we've garnered now. I feel really honored to have new fans of my work. I'm really grateful for the opportunity that it's presented me—when it comes to my next jobs, when it comes to partnering with Tresemmé and their great line of Bouncy Curls products, and getting to talk about my hair. It's really nice, and it's been an adjustment, but it's been cool. [But] my day-to-day is pretty much the same. All the things I'm seeing with my eyes are no different.

Since you've been acting for a minute now, is there a beauty hack that you learned on set that changed the way you get ready?

Eye patches go a long way for me. I'm a tired boy most of the time, so letting those soak in is totally cool. When it comes to my hair, turning my head upside down and scrunching is essential to getting those curls right. You've got to do your hair upside down a lot of the time.

And if I want my hair to look good, I usually have to use a diffuser somewhere in the process. If I want to completely air-dry my curls, they end up looking incredible, but that takes so much time. Once you get the Defining Cream in there and put a little mousse in, give it that shape, then go in with the diffuser, and set it and forget it, it's great.

I know you're busy shooting Off Campus until early fall, but do you have any other upcoming projects that you can share with us?

I do, but not [ones] that I can share. There's some really fun stuff that I'm looking at with my team right now, and hopefully, we'll get season 3 for Off Campus. In the time between, I'm really looking forward to going to work and shooting some features. There's some fun stuff I can't say, but I'm really just excited to be on set more. I want to spend all my time on set—literally all my time. So hopefully, that's what I'll get to do.

I'm curious—do you guys see the TikTok edits? Are you sending funny comments to each other? Can you laugh at everything?

We definitely can laugh at it. I'm not on TikTok. I'm not on the internet, really, unless it's, like, woodworking videos on YouTube. But there are a lot of pink-helmet videos that go around that we really enjoy. People have really given the pink helmet the life that it's deserved online. I've seen some of the edits of the show, and a lot of them are extremely impressive, [even] just from an editing standpoint. I've seen plenty of it. It's all fun, weird, and cool. It's just wild, honestly.

There's been a lot happening this summer. Between the World Cup, your breakout show, and filming, there's a lot to obsess over. What are you obsessed with right now?

I'm so predictable: It's Chicago White Sox baseball. The Cubs and the Sox are both doing really well right now. There's a lot of good baseball happening on the South Side. I'm obsessed with driving my car. I bought this 1994 Toyota Land Cruiser from Japan. It's this little diesel engine with four-wheel drive, and I love driving it so much. Vancouver is a gorgeous place to drive around, and I'm also obsessed with getting eight hours of sleep whenever possible.

I hear you guys are up early doing hockey practices!

Yeah, we do a lot of boot camps. We are in the throes of filming right now, so when we're shooting, we're on the ice for 12 to 16 hours, which ends up really hurting your feet but being good practice.

The shooting schedule, on top of other fun stuff we have going on outside the show, keeps us pretty busy, so when I know I have a night when I can get eight hours of sleep, I get so excited. I'll have, like, 100 dreams and try to write them all down in the morning.

Speaking of dreams, your life is opening up in big ways these days. What are some new personal and career goals that you've set for yourself?

I really want to wear multiple hats at some point as a filmmaker. I never really knew when the next step toward directing would be, and right now, I'm realizing that if that's going to happen, it won't be in a way that I foresee. … I really just want to go to work as an actor, build out a diverse body of work, play unpredictable characters, and work in different genres and arenas, so right now, my vision is honestly the same as it's always been. I want to do things that are different from the others that I've done.

I've done a decent amount of comedy television now, and I've done some genre films, some drama. I've played in this YA space a couple of times, and I really just want to protect the vision of doing different things and work with cool filmmakers that I like. It's a pretty broad goal, but my goal is just to work. I really love being on set, so that's where I want to be.

Shop the Tresemmé Bouncy Curls Collection

There’s a noticeable shift happening with hair trends this year. After years dominated by sleek finishes, deliberately polished styling and ultra definition, we’re swinging back towards softness. Rather than hair that feels obviously styled, summer in particular has seen a wave of laidback styles that feel less controlled and more instinctive, with movement, texture and an inherent sense of ease taking precedence over precision.

The shift is evident in the haircuts that people are asking for in salons right now too. Forget blunt bobs and coiffed pixie cuts; it’s styles with fluidity—think waterfall layers, lazy bobs and pared-back shags—that are proving popular. And it’s this shift that has put brushed-out curls firmly on the agenda.

What Are Brushed-Out Curls?

Rather than perfectly sculpted curls or immaculate mermaid waves, brushed-out curls have an airy, almost cloud-like texture that manages to feel both relaxed and effortlessly elegant. “I’d describe this look as soft, brushed-out glamour with a modern feel,” explains STIL Salon Style Director, Neale Rodger. “The curls are there, but they’re not the main event—it’s more about the movement, volume and silhouette they create once they’re brushed out. I would say there’s definitely a nod to old Hollywood hair, but it also feels very current.”

Rodger points to Olivia Dean’s voluminous, bouncy curls that she wore recently on her The Art of Loving tour as the epitome of this trend. “Dean wears brushed-out curls beautifully because it never looks too polished or overly done,” he says. “It sits somewhere between natural texture and glamour, which is exactly where a lot of hair trends are heading right now.”

Brushed-Out Curls Inspiration

Mika Abdalla's brushed-out beachy waves are giving summer mermaid vibes.

How beautiful are Chase Infiniti's voluminous, glam curls?

The queen of the brushed-out curl, Olivia Dean's tousled hair always looks effortlessly chic.

I love the pairing of soft, feathery fringe and retro waves on Emma Laird's lob.

Brushed-out curls don't come cooler than Jade Thirlwall's ultra-long style.

Chappell Roan channels that old school glamorous feel with her blown-out, fluffy curls.

How pretty do Ayo Edebiri's curls look with their softly, combed-out ends?

How to Get Brushed-Out Curls

Part of the appeal of brushed-out curls is certainly their versatility. The softly diffused finish works just as well with a T-shirt and jeans as it would a wedding guest dress, making it a versatile option for everyday styling and a special occasion ‘do. But does the trend work for every hair type? Rodger certainly thinks so, but you need to tailor how you approach the styling depending on whether you have textured or naturally straight hair.

“For textured hair, I’d focus on enhancing what’s already there rather than fighting against it,” Rodger explains. “Using a diffuser, some curl-defining products and gently brushing out once the hair has completely cooled can create a really beautiful version of the look, while still maintaining the hair’s natural character.”

“However, for naturally straight hair, you will need to build the shape first,” Rodger says. “I’d use a large barrel tong or rollers to create soft curls throughout the hair and then leave them to cool completely before brushing through.”

The biggest mistake that people make when attempting the brushed-out curl trend, according to Rodger? “Stopping when the curls look perfect. Don’t be afraid to brush the curls out,” he says. “Most people spend ages creating curls only to leave them exactly as they are. The magic actually happens once you brush them out and let everything blend together into one soft shape, giving that effortless, expensive-looking finish that everyone’s obsessed with right now.”

The Best Products for Brushed-Out Curls

Attention, shoppers: Your favorite sale of the year has finally arrived. While the Nordstrom Anniversary Sale has technically been available to shop since July 14 (if you have cardmember status, that is), the price-slashed assortment of fashion, beauty, and home wares is officially available to all. From now until August 9, you can take up to 70% off those pricey wish-list items you've been eyeing, and if you're anything like me, that folder is usually dotted with brands like Dyson, Chantecaille, and Prada Beauty. Lucky for both of us, these brands and more are seeing steep deals at this very moment.

As a shopping editor–turned–beauty editor, I believe the best time to pounce on makeup, skincare, fragrance, and hair-tool splurges is when they're discounted, and no sale delivers quite like the Nordstrom Anniversary Sale. In honor of the mega-retailer's 125th anniversary, Nordstrom has expanded its sale with more brands than ever, and I've done the digging to see which beauty buys are worth your hard-earned cash.

From Dyson hair tools to iconic Le Labo fragrances, this beauty haul is unbeatable. Keep scrolling for the best beauty sales Nordstrom has to offer on the first official day of the Anniversary Sale.

The 23 Best Beauty Deals From the 2026 Nordstrom Anniversary Sale, at a Glance

• Best Hot Tool: Dyson Supersonic R Hair Dryer, $440 (was $550)
• Best Skincare Device: Dr. Dennis Gross Skincare DRx Spectralite FaceWare Pro, $340 (was $455)
• Best Fragrance Set: Byredo Mojave Ghost Fragrance Set, $280 (was $415)
• It-Girl Perfume: Le Labo Santal 33 Eau de Parfum, $180 (was $230)
• Steepest Discount: Donna Karan New York Cashmere Mist Body Lotion, $75 (was $287)

Best Hair-Tool Deals From the Nordstrom Anniversary Sale

Best Fragrance Deals From the Nordstrom Anniversary Sale

Best Skincare Deals From the Nordstrom Anniversary Sale

Long hair had its reign, but in 2026, short haircuts are dominating the celebrity trend cycle. Whether bobs, lobs, or bixies à la Zendaya and Gracie Abrams, there's something about a cropped cut that feels incredibly stylish and relevant right now. While I've been collecting all kinds of inspo pics on IG and Pinterest, there's only one that's made it to the top of my summer mood board.

I'm talking about Penélope Cruz's "weekend bob," which she recently debuted while on a press day in Los Angeles. It's the luxurious and lived-in look I dream of getting ahead of a vacation in the Hamptons or Nantucket. Think fresh, effortless, and breezy vibes. Ahead, learn how to achieve the look, according to the expert who created it—celebrity hairstylist Dimitris Giannetos.

The Weekend Bob

"The weekend bob is all about hair that feels free and effortless—like you're holding onto the luxury of the style you wore on Friday night, but with a more relaxed finish," Giannetos says. To re-create it, you need to get the right haircut and know how to style it. Luckily, Giannetos is happy to share his expertise.

"Ask your stylist for a soft, textured bob that sits around the jawline or just below it with movement rather than a blunt, heavy finish," he says. "The key is keeping the ends light and slightly lived-in so the style never feels too perfect. I always like to personalize the cut to the client's face shape and natural texture because that's what makes a bob feel modern and effortless instead of one-size-fits-all."

For styling, start with a smooth blowout, then add soft, loose bends throughout the hair to create natural movement rather than defined curls. "After the waves cooled, I broke them up with my fingers so everything felt airy and effortless," Giannetos explains. The trick here is to remember that less is more. "Don't overwork the hair," Giannetos continues. "A few loose bends are enough to create movement, and using your fingers instead of a brush helps keep that relaxed, undone finish. To add extra body, I recommend using the Tymo Curlpro Plus Automatic Curling Iron ($90)."

"To finish, I used plenty of L'Oréal Elnett Satin Hairspray ($16)," he says. "It's my go-to because it gives flexible hold and keeps the texture in place without making the hair feel stiff or heavy. If someone wants to re-create Penélope's fullness, Great Lengths tape-in hair extensions are a great option because they add body while maintaining the natural movement."

I feel like the bob is having a bit of a resurgence. You might be thinking, isn't the bob hairstyle one of the biggest hair trends of 2026? Whilst this is true, spring saw mid-length and long hairstyles make a return, but for summer, it's all about the balayage bob. Combining one of the most popular hair colour techniques with this season's short hairstyle of choice, the balayage bob is a timeless look that still feels bang on trend.

I first spotted this trend on some of my favourite celebs, including Emma Stone and Penélope Cruz. However, a quick look at Instagram told me that the most stylish people were already one step ahead, with lots of fashionable creators sporting a balayage bob, too.

I always thought balayage would be best suited to longer hairstyles, as the colour is often applied in sweeping strokes, but it actually works incredibly well on shorter strands. It still adds that natural, soft finish whilst brightening the hair overall, perfect for the warm weather we're having. Don't believe me? Check out some of my favourite balayage bob hairstyles below.

Balayage Bob Inspiration

Emma Stone's subtle balayage bob is oh so chic.

I love the dimensional blonde tones in Penélope Cruz's hair for the Cannes Film Festival.

How incredible does this trend look on curly hair?

Alexa Chung's lob hairstyle lends itself perfectly to the French colouring technique.

So cool!

Balayage will add a naturally sun-kissed effect to your bob hairstyle.

The Best Products for a Balayage Bob

To me, braids are synonymous with the summer season. Not only is this hairstyle a foolproof way to look polished with minimal effort throughout the warmer months, but it’s also a great opportunity to give my hair a break from the silk presses, blowouts, and extensions I often opt for throughout autumn and winter.

But let’s be real; not all braid styles are created equally. And as tempting as it can be to try the latest trending styles, in the long run, these can cause more harm than good to your natural hair. Well, never fear, as I’m here to bring you the best protective braid styles to opt for in summer 2026.

What Braid Styles Are the Least Damaging?

I’m not trying to brag, but as a beauty writer who’s tried a lot of different braid hairstyles over the years, I have a pretty good idea of which braid styles actually protect the hair and which ones to avoid due to the high manipulation needed to install them.
The trick? Opt for low manipulation styles that don’t cause too much stress on the scalp. Knotless braids and feed-in cornrows are regarded by professional braiders as the safest braids to choose, due to the fact that they create less tension on the scalp.

However, it’s important to note that most braid styles can be safely worn so long as you go to a trusted hair professional who knows how to install braids with low manipulation to reduce the chances of breakage, minimise hair tangling, and promote hair growth.

Best Protective Braid Styles for Summer

1. Knotless Box Braids

Knotless box braids are regarded by hair professionals as one of the gentlest protective styles on Afro hair due to the fact that the installation technique creates less tension on the scalp compared to traditional box braids. This helps to reduce the risk of breakage and hair loss. Not to mention that opting for knotless braids in the summer helps to minimise daily heat and manipulation, which helps to retain length and protect the hair from heat-related damage. From personal experience, they also make it much easier to keep my scalp healthy because of how simple it is to clean and moisturise the exposed sections on my head.

2. Feed-In Cornrows

Feed-in cornrows are a protective hairstyle that combines chicness with effective hair protection. Rather than starting with a large amount of braiding extensions, the hairstylist will gradually add hair to each braid, creating a more natural appearance while reducing tension at the hairline and on the scalp. This limits the amount of stress applied to delicate edges and, therefore, lowers the risk of breakage. But the best part? This style is versatile and can be worn in many patterns while still protecting your natural hair underneath.

3. Boho Braids

Boho braids look elegant at any time of the year, but they especially come into their own in the summer. Most of your natural hair will be braided and tucked away, protecting it from daily manipulation, friction, and environmental damage. My only note would be to make sure that the curly extensions are kept well detangled to avoid pulling and tugging of the hair, which can cause further damage.

4. Fulani Braids

Fulani braids are one of my favourite hairstyles to opt for in summer, due to how versatile they are. Not to mention that because most of the natural hair is braided close to the scalp, it's less exposed to environmental stressors and reduces daily manipulation. Not a big fan of extensions? Well, never fear, as this style can also be installed with or without extensions. Regardless of this, it's important to ensure that the braids don’t feel too tight to avoid thinning of the hairline.

5. Marley Twists

Not a fan of braids? Well, Marley twists are a protective style that will give you a fuller, more natural-looking finish. By twisting the hair rather than braiding it, this hairstyle reduces the tension on the scalp, minimising breakage and split ends. They also feel extremely lightweight and can be tweaked to create a myriad of different hairstyles.

6. French Curl Braids

My personal favourite style, French curl braids, combines your typical knotless braided sections with elegant curled ends, creating a chic protective hairstyle that's equally as stylish as it is practical. Most of the natural hair is securely braided, reducing the chances of exposure to friction, weather, and manipulation that can lead to breakage. Much like with boho braids, I always try to keep my curly ends detangled and well looked after to prevent them from knotting and tugging on my scalp.

7. Non-Extension Braids

Braids created without extensions are one of the most effective and easiest protective styling options for Afro hair. Because only your natural hair is used, there is no added weight tugging on the scalp, which reduces the risk of damage. Plus, they're often more comfortable for long-term wear, making them perfect for those with sensitive scalps.

Best Products for Protective Braid Styles

Why Trust Us

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including haircare, makeup, skincare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

Miles Davis once said, "Man, sometimes it takes you a long time to sound like yourself." I think the same is true of appearance; sometimes it takes a long time to look like yourself, too. For me, it started with a dramatic haircut at the age of 16. Previously, my dark blonde, wavy hair fell long past my waist. At that time, I was deep into a fierce obsession with the 1970s, and I genuinely believed my long, beachy hair was paying homage to Iggy Pop, or perhaps, on a good day, Stevie Nicks. My wardrobe reflected this fantasy too; I had become especially enthralled by a pair of gold leather Fiorucci trousers. Suffice to say, if the outfit didn't look like an ageing rockstar, I didn't want it.

But by the time I turned 16, my relationship with my hair began to change. I was studying, and my world was expanding. I was submerged in philosophy, English literature and film. I was discovering the things that would shape the intricacies of who I am: books, clothes, ideas and the people I admired. I was becoming the sort of person I am today: someone who would rather elicit a laugh than a compliment on my appearance.

The women I admired seemed to possess a different kind of beauty. I adored the crispness of a perfectly cut suit; seeing women wear Bella Freud tailoring made my heart sing. There was something about what it projected, perhaps the professionalism and seniority it represents. The appeal wasn't separate from their minds, nor was their identity centred on appearance alone. Increasingly, I felt my long hair didn't represent any of that. By that point, I wasn't so much concerned with following conventional ideas of what was "pretty", or, as my dad liked to remind me, "fanciable". He was convinced boys preferred girls with long hair. I only cared about being chic.

The turning point was when my love affair with French culture started to bubble. I was obsessed with French films, music, men—and dare I say, cheese. Then I watched Amélie (2001). The moment I saw Audrey Tautou, that was it; I was sold on the idea of cutting my hair into a bob. If I could get close to Amélie, or at the very least, Margo in The Royal Tenenbaums (2001), I would be happy. Like most decisions I make, I was decisive. I booked an appointment and cut all my hair off. As the lengths fell around me in the hairdresser's chair, everything felt strangely right. I remember vividly how different it felt to lie in bed that night without my hair spilling across the pillow, and how strange it was to run my hands through it in the shower the next morning. But from that day forward, I knew I would never grow it long again—I was me.

Now that I’m older, it's striking to think just how monumental that haircut was. What I realise now is that I wasn't rejecting femininity; I was trying to invent a different version of it to become the woman I wanted to be. The bob felt deliberate. Long hair, in contrast, felt conventional and, to me, carried associations I didn't particularly want, to a version of womanhood that prioritised softness or prettiness. Of course, hair doesn't determine personality, but the bob seemed to suggest the alternative.

Hair historian Rachael Gibson explains, "Through most of history, white women in Western countries have been associated with long hair. It's inextricably linked to long-held ideas of femininity and beauty standards, so anything that challenges it remains connected with ideas of strength, freedom and modernity." Perhaps that's why the haircut felt so significant.

Of course, these meanings aren't universal. Gibson stresses that the symbolism of hair changes dramatically across cultures, religions and histories. In many Black communities, for example, hair carries entirely different political and personal meanings, shaped by histories of colonialism, discrimination and cultural pride. Across South Asia, East Asia and Indigenous cultures, long hair has often symbolised spirituality, ancestry or strength rather than passive femininity. The idea that long hair simply equals traditional womanhood is largely a product of white Western beauty ideals, and I recognise that my relationship with the bob belongs to that particular cultural context, not a universal one. Gibson points out that when women first adopted bobbed hair in the early twentieth century, it represented much more than a trend. "Short hair represented a shift in women's liberation and all the freedoms that came with it," she says.

Of course, I wasn't making a political statement at 17 or thinking about first-wave feminism, but that doesn't mean the cultural baggage wasn't there. The bob haircut has always carried a particular set of associations. Looking back at Louise Brooks in the 1920s, Vidal Sassoon's sharp geometric cuts of the 1960s or the power bobs of the 1990s worn by women like Anna Wintour and Linda Evangelista, again and again, the hairstyle appears on women associated with authority, creativity and independence. As Gibson puts it, "We tend to associate shorter hair with a certain type of woman: someone strong, someone cool, someone independent." And certain women have indeed become almost inseparable from their bob, whether that's Wintour or Alexa Chung.

Sam McKnight MBE, hairstylist and founder of haircare brand Hair by Sam McKnight, explains it perfectly. "The silhouette is a powerful thing. You instantly recognise someone by their silhouette. Think of Anna Wintour, Marilyn Monroe, Cleopatra! A bob has all the complexities that women do; the cut can be strong yet feminine, alluring yet commanding, strong [yet] soft and romantic."

He notes, "Alexa [Chungs]’s bob is always at the top of the Pinterest board because she knows when to make small tweaks and it feels instantly new. Whatever version of a bob she has, the essence of her is always there." Perhaps that's why the bob has endured for more than a century. It isn't one hairstyle, but hundreds. A sharp chin-length bob with blunt ends projects authority and precision. A softer French bob suggests creativity and insouciance, whilst a longer, shaggy version feels artistic, slightly rebellious and less interested in perfection. The silhouette remains recognisable, but its style can be ever-evolving. Like tailoring, it's endlessly adaptable; you can make it clean, romantic, or rock and roll.

At 17, I wanted all of those things at once. I wanted to seem intellectual without being boring, attractive without being accommodating, feminine without being conventional, in the same way as Elastica’s Justine Frischmann. The bob felt like it held all those possibilities. For a while, I genuinely believed that if I looked like those women, I might become them, but what happened instead was something better. The haircut became part of my identity as Eve, a kind of shorthand for the person I wanted to be: curious, opinionated, funny, ambitious and hopefully, just a little bit chic. Looking back, I realise I wasn't trying to look like Audrey Tautou or Justine Frischmann forever; I was borrowing confidence until I found my own, and that's what style so often does. We imitate before we individuate. Eventually, the references fall away, and what remains is you.

Years later, I still have my bob, and I've learnt that there is something deeply valuable about allowing yourself to become who you are. I think it is so important for women to believe in themselves, to take risks and see whether that next step leads them a little closer to who they are. Sometimes it won't, sometimes you'll get it wrong, but occasionally you make a decision that feels less like becoming someone new and more like recognising someone who you were all along.

Last week, a sales assistant in Tom Ford looked at me and said, "I'm from Jamaica, from a family of spiritual women; we know things. You have power. I can tell you're going to do big things. I mean, look at you, girl, with your Anna Wintour bob." I laughed, but I knew exactly what she meant. The bob has always carried cultural meaning. For more than a century, it has been associated with women who refuse to do what is expected of them, women who choose themselves. As McKnight says, a bob provides "a true sense of individuality, a rock-and-roll, devil-may-care rebellious streak. And we all love a rebel."

For years, hair mousse had something of a bad reputation. If you grew up in the early 2000s, you’ll probably remember the sticky foam that promised volume but more often left hair feeling stiff, crunchy or slightly helmet-like. It was a trade-off—lift at the roots in exchange for softness and natural movement. As a result, I abandoned it altogether in favour of lighter hairsprays or hair serums that felt more flexible and wearable for my fine hair.

But mousse has had a serious upgrade. Today’s formulations are a completely different category of product. They're lighter, more refined and far more intentional in how they build volume. Instead of that dense, sticky foam, modern mousses tend to feel airy and almost weightless, distributing evenly through the hair without clumping or coating strands in residue. The focus has shifted from stiff hold to flexible body, meaning hair can still move naturally whilst holding shape and lift throughout the day.

For fine hair in particular, this shift has been transformative. The best mousses now deliver lift at the roots, soft fullness through the lengths, and improved styling hold without that familiar crunch. Many are also infused with conditioning and strengthening ingredients, meaning they work more like hybrid styling treatments than traditional volumisers.

What’s most interesting is how tailored mousse has become. There are now formulas designed specifically for blow-dries, air-drying, curls or even wet-look styling, allowing you to choose not just how much volume you want, but how you want your hair to behave. In other words, mousse isn’t a one-note product anymore; it’s a styling essential that adapts to your hair routine. And for fine hair, it might just be the easiest way to achieve lasting volume without the weight.

Why Do Some Hair Mousses Not Work for Fine Hair?

Not all mousses are created with fine hair in mind, which is often why results can feel underwhelming—or worse, heavy and sticky. Many older or overly rich formulas contain heavier conditioning agents that coat the hair rather than lifting it, which can leave fine strands looking flatter instead of fuller. As hairstylist Melissa Timperley explains, “fine hair needs lightweight products that don’t overload the strands, or you lose volume instantly.” If a mousse is too dense or applied too generously, it can quickly weigh hair down and reduce natural movement rather than enhancing it.

How Do You Apply Hair Mousse to Fine Hair?

The key to applying mousse to fine hair is restraint and even distribution. Start with a golf-ball-sized amount (less for very fine or short hair), and work it through damp (not soaking wet) hair, focusing on roots for lift and mid-lengths for body. Timperley advises to “apply in sections and always mix the product in your fingers first so it’s evenly distributed.” To avoid crunchiness, steer clear of over-saturating the ends and use a hair dryer to activate lift. For softer results, she recommends layering gradually rather than applying too much at once, which is what typically causes heaviness or stiffness.

Best Mousses for Fine Hair

1. Best Overall: Living Proof Full Texturising Foam
2. Best for Volume: JVN Hair Embody Volumising Foam
3. Best for Blow Drying: Hair by Sam McKnight Cool Girl Volume Blow Dry Foam
4. Best for Air Drying: Ouai Air Dry Foam
5. Best for Wet-Look Hair: Zara Wet Look Mousse

1. Living Proof Full Texturising Foam

This is the best of the bunch for me—it's one of those rare products that manages to tick almost every box for fine hair. It adds instant body without any of the stickiness you might associate with older mousses, and the texture feels almost velvety as you work it through damp strands. Once styled, hair looks fuller but still soft and touchable, with a natural, “lived-in” finish rather than anything overly structured. It’s particularly good for easy everyday volume that doesn’t feel like you’ve over-styled your hair.

2. JVN Hair Embody Volumizing Foam

Thanks to its cushiony foam texture that distributes easily through fine hair, this mousse instantly gives a sense of density at the roots. What stands out is how modern the finish feels—never crunchy, never stiff, just fuller-looking hair with a bit of bounce. It gives a noticeable difference in the body even before styling, making it a great prep step for blow-dries or diffused looks.

3. Hair by Sam McKnight Cool Girl Volume Blow Dry Foam

Ask any beauty editor, and they will tell you that this has become something of a modern blow-dry staple. It gives hair just enough grip to hold shape while still feeling soft and touchable once dry, so the result is that slightly undone, cool-girl volume that looks effortless rather than overly styled. I find it’s particularly effective when used with a round brush, where it helps build body through the lengths without collapsing flat after a few hours.

4. Ouai Air Dry Foam

Ideal for those days when heat styling isn't an option, this mousse enhances natural texture while adding a bit of polish, helping fine hair avoid that flat, undefined finish that air-drying can sometimes create. The foam feels light and almost skincare-like, absorbing quickly and without leaving residue. I like that it leaves my hair looking intentionally styled rather than unfinished, even when I've had no time for styling.

5. Zara Wet Look Mousse

Zara's Wet Look Mousse is designed for a more style-led finish, delivering that sleek, glossy, wet-look effect without heaviness. It gives hair a controlled, sculpted feel while still maintaining movement rather than stiffness. Applied to damp hair, it helps define strands and create separation, making it ideal for slicked-back styles or runway-inspired looks.

6. Aveda Nutriplenish Styling Treatment Foam

This mousse sits somewhere between a styling product and a nourishing treatment. It has a creamy foam texture that smooths through the hair easily, leaving it softer, more manageable and lightly volumised. Rather than focusing on dramatic lift, it enhances the overall condition and appearance of hair while still providing gentle structure and boost.

7. Oribe Curl Shaping Mousse

8. Hershesons Zhoosh Foam

Think of this as a salon stylist’s secret weapon. It adds instant body and texture without weighing hair down, creating that effortless, slightly undone volume that Hershesons is known for. I like that the foam is airy and easy to distribute, and that it gives a soft lift at the roots while maintaining movement through the lengths.

9. Umberto Giannini Boost Mousse

I have found that a lot of the cheaper formulas I tested leaned more old-school in their formulas and were prone to stickiness and crunchiness. This was the exception, consistently delivering volume without any unwanted side effects. It has a lightweight foam texture that lifts fine hair at the roots while still leaving it soft and touchable. It adds a lot of body, particularly when used before blow-drying.

How We Tested

Each mousse was assessed on its ability to add volume, root lift and overall fullness without leaving hair sticky, crunchy or weighed down. We focused specifically on performance in fine hair, testing both blow-dried and air-dried results where relevant. Texture, ease of application, finish and longevity were key considerations, alongside real customer feedback on comfort and day-long wear. We also compared how each formula interacted with heat styling tools to determine which delivered the most natural-looking, touchable volume.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Whilst I've been known to dabble in various hair colour trends over the years, from balayage to highlights, I'm a brunette gal through and through. I don't think I'll ever fully stray from my natural colour, but that doesn't mean I don't want to switch it up subtly for the summer months. That's where the experts come in.

I was keen to know what the biggest summer hair trends for brunettes would be, so I reached out to Christel Barron-Hough, award-winning colourist, founder and creative director of STIL Salon, to ask which brunette looks we can expect to see this season.

Below, you'll find so many stylish recommendations, whether you want to make a small change or go for something dramatically different. I don't know about you, but all of these trends scream summer to me, and I can't wait to show my hairdresser and give one a go myself.

4 Biggest Summer Hair Trends for Brunettes

1. In-Between Brown

Possibly my favourite hair colour trend of the season, say hello to 'In-Between Brown'. "This is an updated version of sun-kissed brown as it’s the perfect in-between brown, with naturally lightened ends," explains Barron-Hough. "It can be tailored to suit both warm and cool complexions as the tones can be dialled up or down. We love hand-painting the lighter strands with a high-lift colour and glossing the roots and ends in between with a semi-permanent hair colour."

Yep, even the celebs are fans. How incredible does Camila Morrone's hair look here?

Get the Look:

2. Spiced Brunette

If you want to change things up a little bit, you can't go wrong with spiced brunette. "This colour trend is filled with a lot of energy and warm hues, such as gold and red," Barron-Hough tells me. "We love this colour as an all-over gloss for ultimate high-shine quality."

Daisy Edgar-Jones recently debuted her new, spiced brunette hair at the Saint Laurent Menswear Spring/Summer 2027 show at Paris Fashion Week, and it's safe to say I'm obsessed.

Get the Look:

3. Deep Summer Brunette

Fancy something with a little more depth? Deep summer brunette is giving me all the quiet luxury vibes. "[This trend] is all about drama and mystery," says Barron-Hough. "It’s somewhere in between dark brown and pure black. This is great as a semi-colour choice as it will add lots of depth and gloss to the hair. We [also] love it with a bob as it looks super chic."

There's no denying how chic this hair trend looks in the summer months.

Get the Look:

4. Sweet Like Chocolate

Last but not least, this stylish, chocolatey brown hue. "This is the ultimate brown hair celeb trend worn by Peggy Gou, Kendall Jenner, Dua Lipa and many more," says Barron-Hough. "It’s all about enhancing the natural hair colour with lots of depth and bringing out warmer hues such as brunettes and gold."

To get the look, Barron-Hough says to layer different hues and brunette levels, making it look natural but full of energy. "It can also be tailor-made to suit warm or cool complexions by adding more warmth, or subduing the brunette hues for a more opaque appearance," she tells me.

Get the Look:

As a beauty editor, I've tested my fair share of interesting products over the years, from red light masks to foot peels, but my husband is actually the reason I’ve ended up going down the rabbit hole with hair thickening products. He’s always asking me what actually works, what’s hype, and what’s worth spending money on when his hair feels like it’s “not what it used to be”. So over the past year I’ve properly researched it, spoken to experts, and tested a lot more products than I ever expected to (he's also been a willing guinea pig). What I’ve learned is that hair thinning is rarely as simple as “just use a hair-strengthening shampoo” —it’s usually a mix of internal and external factors, and the solutions tend to be just as layered.

What’s also become really clear is that most people don’t notice thinning overnight. It’s gradual and often shows up months after an initial trigger. As Hollie Rose Clarke, stylist ambassador for Living Proof, explains: “Usually it’s not just one thing, it's part of our holistic health and wellness. Hair health is often a reflection of what’s going on internally as well as externally, and hair thinning normally begins four to six months after the trigger." That delay is what makes it so confusing—you’re often trying to fix something that started long before you noticed it. Between genetics, stress, diet shifts, hormonal changes, illness and even build-up from hard water or products, there are a lot of potential culprits. And in reality, it’s often a combination rather than a single cause.

What causes hair thinning?

Hair thinning can be triggered by a wide range of factors, and most people experience more than one at once. As dermatologist Dr Jason Thomson, consultant dermatologist and head of medical at Hair + Me, explains: “Pattern hair loss, also known as androgenic alopecia, is the most common cause of hair loss affecting both men and women. It is typically a gradual process influenced by both genetic and hormonal factors.” On top of this, stress can push hair follicles into the shedding phase, often showing up a few months later as increased hair fall. Diet, sleep, illness, seasonal changes and even rapid weight loss can also disrupt the hair growth cycle, leading to temporary shedding known as telogen effluvium.

When should you seek help from a professional?

It’s normal to shed hair daily, but there’s a point where it shifts from normal to noticeable. Thomson notes that warning signs include “more hair on the pillow or in the shower, a significant amount of hair on the brush, hair feeling less dense, a widening part, or increased scalp visibility when wet.” He adds that if multiple symptoms persist for more than three months, it’s worth seeking a consultation to understand the underlying cause. Similarly, Clarke advises that if shedding is “excessive and lasting longer than a few months, or you’re seeing your scalp show through more or have developed patchy areas, it’s time to see a trichologist.”

What lifestyle changes can you make to help make hair thicker?

This is one of those areas where consistency genuinely makes a difference, but it takes time. Clarke explains that “consistency is key for healthy hair growth and does require patience and perseverance,” with improvements often seen after three to four months. Supporting hair from the inside out is essential—Thomson highlights the importance of “a healthy diet with enough protein and micronutrients such as iron, zinc and vitamin D.” Beyond nutrition, managing stress levels, prioritising sleep and avoiding excessive heat styling can all help reduce unnecessary shedding. Simple additions like scalp massage, using a clarifying shampoo to remove build-up, or even considering water filters or hair supplements can all contribute to a healthier scalp environment.

What products and ingredients can help make hair thicker?

When it comes to products, it’s less about quick fixes and more about creating the right conditions for the hair you already have. Clarke recommends topical scalp treatments such as Living Proof Scalp Density Serum, which is clinically proven to reduce shedding and improve density over time. She also highlights ingredients and tools like red light therapy and PRP as beneficial options for some people. Thomson adds that while shampoos can’t treat the underlying cause of pattern hair loss, they can support scalp health, particularly when they're boosted with ingredients like niacinamide, caffeine and ketoconazole. For medically driven hair loss, prescription treatments such as minoxidil or finasteride may be recommended under specialist care.

How can you style hair to make it look thicker?

Styling can make an immediate visual difference, even while you’re working on longer-term changes. Clarke suggests rough drying with a root-lifting spray, moving the hair side to side to build lift at the root. She also recommends using a flexible hairspray as both a heat protectant and a hold, then finishing with a dry volume spray for added fullness that can be reactivated throughout the day. A blunt haircut can also instantly create the illusion of thicker ends, while strategic colour placement and highlights add depth and dimension. Ultimately, it’s about building volume through both technique and product, rather than relying on one miracle step.

The Best Hair Thickening Products

1. Best Overall Hair Thickening Product: Hair + Me
2. Best Hair Thickening Serum: Living Proof Scalp Care Density Serum
3. Best Hair Thickening Supplement: Vida Glow Hairology
4. Best Styling Product for Hair Thickening: Living Proof Full Dry Volume & Texture Spray
5. Best Hair Thickening Shampoo: Waterman's Grow Me Hair Growth Shampoo

1. Hair + Me

2. Living Proof Scalp Care Density Serum

3. Vida Glow Hairology

4. Living Proof Full Dry Volume and Texture Spray

5. Waterman's Grow Me Hair Growth Shampoo

6. Current Body LED Hair Growth Helmet

7. Rhute Density + Repair Scalp Serum

8. Vichy Dercos Anti-Hair Loss Aminixel Clinical Regen Serum

9. GLOWWA Hair Food Mens

10. Shark Flexstyle Limited Edition Orchid Sunrise 4-In-1 Air Styler & Hair Dryer

11. Dove Density & Growth Mask

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

When I think about hair lighteners, I often recall memories of being in middle school hearing about my classmates who decided to put lemon juice in their hair to get a sun-kissed look. More often than not, there would be some mixed results, but they were determined to get the look they wanted. Eventually, people started putting down the lemon juice and picking up actual hair products that promised similar results if not better.

“Hair lighteners work by using alkaline agents and persulfates to open the hair cuticle, while hydrogen peroxide breaks down the natural melanin (pigment) inside the hair," says celebrity stylist Mario Solis. "As the pigment is lifted, the hair becomes lighter.” He adds that the amount of lift depends on the hair’s natural color, previous color history, product choice, developer strength, and proper application.

Of course the hair lighteners that people used back then have evolved over time with better formulas. Plus, more brands have started offering these kinds of products, making them more available. In other words, you might be able to skip on your next hair appointment for something more affordable that you can use time and time again. To find out which hair lighteners provide vibrant results, I asked the pros for their recommendations. Read on for their top picks.

The Best Hair Lighteners, at a Glance

• Best Overall: Sun In Hair Lightener Shine Enhancing Spray
• Runner-Up: Oribe Bright Blonde Sun Lightening Hair Mist
• Best for Damaged Hair: Schwarzkopf Remingo Blondme Lightener 9+
• Best for Brunettes: Hally Lighten Up Hair Lightening Mist
• Best Powder: Matrix Light Master Lightening Powder Light Master

The Best Hair Lighteners in 2026

Best Overall: Sun In Hair Lightener Shine Enhancing Spray

Runner-Up: Oribe Bright Blonde Sun Lightening Hair Mist

Best for Damaged Hair: Schwarzkopf Remingo Blondme Lightener 9+

Best for Highlights: Madison Reed Light Works Balayage Highlighting Kit

Best Splurge: L3VEL3 LIT Hair Lightening Kit

Best-Smelling: Sun Bum Premium Hair Lightener

Best for Brunettes: Hally Lighten Up Hair Lightening Mist

Best Powder: Matrix Light Master Lightening Powder Light Master

Best for Pros: Wella Blondor Multi Blonde Powder Lightener

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best hair lighteners for this roundup, we leaned heavily on expert insight and our knowledge as beauty experts. We also considered several factors, including key ingredients and time frame for results. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details. Of course, customer reviews were also kept in mind when creating this list.

Meet the Experts

• Jacob Schmidt is a senior colorist at Ollin Salon NYC by Johnny Ramirez.
• Kimberly Michelle is an educator and founder of Mint Well Head Spa.
• Mario Solis is a celebrity stylist and Bellami educator.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

If there's ever a time I even consider getting the chop, it's summer. I have very long, thick hair that requires a lot of styling, and in warmer weather, I dream of having shorter strands that don't require as much work. That being said, I'm yet to come across a bob hair trend that really speaks to me. So, to get some much-needed inspiration, I turned to not one, not two, but three top hair experts to ask them about the biggest summer bob trends of 2026. Turns out, there are some seriously chic shorter hairstyles to choose from. "The best thing about a good bob haircut is that it grows out beautifully, so it’s a brilliant low-commitment way to try a shorter hairstyle for summer," says Mark Woolley, founder of Electric London. "Whether it’s a shoulder-length lob or bixie, the bob is everywhere this summer as it is versatile and suits all hair types."

Below, I've curated the ultimate list of summery looks that will have everyone wanting to get the chop this season. Of course, I've also included the best products to help get the look, so you don't leave the salon not knowing how to style your new 'do. Keep on scrolling for everything I want you to know.

6 Bob Hairstyles for Summer 2026

1. The Curly Bob

Of course, curly hair isn't a trend, but for summer, it's all about that tousled texture. "This tousled bob embraces soft, natural waves [or curls]—think effortless-looking texture and a matte finish," says Woolley. If you're not blessed with natural waves or curls, Woolley recommends twisting small sections of hair around a small tong, then shaking out with your fingers before adding a little salt spray.

Get the Look:

2. The "Boyfriend" Bob

"Just like the jeans, the 'boyfriend' bob is relaxed, low maintenance and easy to wear," Woolley tells me. "It’s worn a little bit longer, which encourages natural movement and texture. Apply some mousse such as Electric London Cloudburst (£25) for hold and volume through the roots and don’t overstyle; if you think you haven’t done enough, that’s perfect!"

Get the Look:

3. The Soft Contour Bob

This style is definitely a favourite of mine. "The soft contour bob reflects a growing demand for personalised haircuts that are tailored to the individual rather than following one rigid shape," explains Domenico Sansone, creative director at Butchers Salon. "This style features a softly sculpted perimeter with subtle face-framing detail designed to complement the client's natural features. What sets this bob apart is its ability to create softness around the face whilst maintaining enough structure to feel sophisticated and intentional."

Get the Look:

4. The "Effortless" Lob

You might be able to tell by now, but this summer is all about effortless-looking hairstyles. Enter the "effortless" bob (or lob, in Elsa Hosk's case). "One of the biggest shifts we're seeing is a move towards cuts that work with the hair's natural texture, rather than against it," says Sansone. "This bob is designed to look beautiful without requiring daily heat styling, making it a particularly relevant choice for summer. The shape is created through subtle internal layering and carefully considered weight distribution, allowing the hair to fall naturally whilst maintaining structure. It's an ideal option for clients with natural waves, bends or texture who want a style that feels effortless but still polished."

Get the Look:

5. The Voluminous Lob

The lob is proving particularly popular this summer, and works perfectly with this voluminous hair trend. Cos Sakkas, three-times British Hairdressing Awards Hairdresser of the Year and TONI&GUY global creative director, tells me that this bouncy cut makes hair look heavy and expensive, making it a perfect choice for finer hair textures.

Get the Look:

6. The Sleek Bob

Last but not least, the classic sleek bob is not going anywhere during the warmer months. "A crisp, one-length bob will never go out of fashion and is one of your hairdresser’s favourite haircuts," says Sakkas. "It skims the jawline, oozes confidence and is a timeless look. It suits all face shapes and is great for thicker or straight hair. Protect hair with Label.M Fashion Edition Heat Protection Spray, then use your irons through the ends to highlight the precision and blunt outline."

Get the Look:

I have a confession. It wasn't until just a few years ago that I learned that I should be using a clarifying shampoo on a regular basis. Before learning about the products I needed to let my curly hair thrive, I would grab any shampoo that looked like it had good ingredients without actually knowing the purpose of the formula.

As I later learned, clarifying shampoo plays a big role in maintaining scalp health, and there are some cases where not using one can impact your hairstyle for the worse. Take a silk press, for example. Before getting one, using a clarifying shampoo is an absolute must.

"A clarifying shampoo is essential before a silk press because it removes buildup from oils, styling products, hard water minerals, and environmental pollutants that can weigh the hair down and interfere with smoothness," explains Paul Mitchell artistic director Paula Peralta. "While a regular shampoo cleans the hair, it often isn't strong enough to fully remove residue, which can impact the longevity, shine, and movement of the finished silk press."

Naturally, I wanted to know which specific formulas stood out to experts, so here are the seven best clarifying shampoos that will make your silk press last.

The Best Clarifying Shampoos for Silk Presses at a Glance

• Best Overall: K18 Biomimetic Hairscience Peptide Prep Clarifying Detox Shampoo
• Best Strengthening: Ouai Detox Clarifying Shampoo With Apple Cider Vinegar
• Best Budget: Kristin Ess Hair Deep Clean Clarifying Shampoo
• Best for Color-Treated Hair: Olaplex No. 4c Bond Maintenance Deep Clean Clarifying Shampoo
• Best for Curls and Coils: Pattern Cleansing Shampoo

The Best Clarifying Shampoos for Silk Presses in 2026

Best Overall: K18 Biomimetic Hairscience Peptide Prep Clarifying Detox Shampoo

Best Strengthening: Ouai Detox Clarifying Shampoo With Apple Cider Vinegar

Best Budget: Kristin Ess Hair Deep Clean Clarifying Shampoo

Best for Color-Treated Hair: Olaplex No. 4c Bond Maintenance Deep Clean Clarifying Shampoo

Best for Curls and Coils: Pattern Cleansing Shampoo

Best Specialized Formula: Paul Mitchell Shampoo Three Chlorine Removing Cleanser

Best Detox: Paul Mitchell Tea Tree Special Detox Foaming Scalp Scrub

What's the best way to use a clarifying shampoo?

If you're prepping for a silk press, make sure you're using your clarifying shampoo correctly for the best results. "Focus on massaging the shampoo into your scalp and roots, then work it through the ends of your hair to remove any oils, product buildup, or residue," says Nolan. "Depending on how much buildup is present, it may be helpful to shampoo twice to ensure your hair is as clean as possible." She notes that this first step is crucial in allowing the rest of the silk-press process to work seamlessly.

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best clarifying shampoos for a silk press, we leaned heavily on expert insight and our knowledge as beauty experts. We also considered several factors, including key ingredients and size. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details. Of course, customer reviews were also kept in mind when creating this list.

Meet the Experts

• Stanley Nolan is a cosmetologist and beauty education specialist at Ogle School Stafford.
• Paula Peralta is a celebrity hairstylist and artistic director at Paul Mitchell.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

I've said it before, and I'll say it again: I'm somewhat of a beauty hoarder. It doesn't help that I get to try practically every new beauty launch as a perk of my job as a beauty editor. But long before embarking on a professional career, I harbored dozens of makeup, hair, nail, and fragrance products in my room for years. Though I generally refuse to throw anything out ("What if I suddenly want to do a vampy lip with that inky purple lipstick I bought for Halloween last year?" I ask myself, excusing my bad behavior), I tend to reach for the same products every day, which means that I go through them much quicker than the rest. Lucky for me, a handful of my beauty empties are on sale during Amazon Prime Day, so I'm saving a whopping $135 on my next big restock.

If you didn't know, Amazon Prime Day started on June 23 and ends tomorrow, June 26. Because we're one day from the end of this sale, I'd recommend not dragging your feet before checkout—especially with these deals on celebrity-loved K-beauty, viral lip stains, and top-tier summer sunscreens in tow. Remember, the next Prime Day event won't be until October, so this is your last chance to save on summer wardrobe essentials, cult beauty products, and more for the next several months.

15 Deals on My Repeat Beauty Purchases

Amazon Prime Day 2026 has arrived, bringing a myriad of fashion, homeware, and most excitingly to me, beauty deals to shop over the next few days. But as someone who gets overwhelmed by the sheer number of deals and who also wants to spend my money wisely this season, I’ve made it my goal not to be too impulsive and only shop for products that are actually worth it.

My first port of call? Shopping for products recommended by my fellow editors, of course. I mean, they have years of testing, swatching and comparing under their belt, so when they endorse a product, it always gets my attention. And I’ve been hooked on Glaze’s Supergloss ever since Who What Wear UK’s beauty editor, Eleanor Vousden, suggested it to me, so you can imagine my delight when I saw it on sale for Prime Day.

Using pro-level light-reflecting pigments to bring dull locks back to life, Glaze's Supergloss comes in a clear formula that simply adds a healthy-looking sheen to hair, and also in a wide range of different shades that help to tint, tone or restore the hair colour of your liking.

I’ve tried a lot of glass hair products in my time, and my main issues have always been my locks feeling weighed down or greasy after application. However, this product is a lightweight, cream-textured product in an easy-squeeze bottle. I use it after shampooing and then leave it in for 10 minutes before rinsing it off. And the results are unmatched in comparison to a number of pricier glosses I’ve tried, leaving my hair shiny and silky soft, almost as if I’d had a blowout or silk press at the salon.

And don’t just take it from me. Eleanor says, "I have a couple of different shades to tweak by hair colour seasonally. For summer, I like to use the Caramel Lights shade to enhance my balayage and keep brassiness at bay in between salon visits. In the winter, however, I love the Chocolate Gleam and Sleek Espresso shades when I want to add richness and depth to my lengths without the commitment to permanent colour."

So before you get swept up in the endless amounts of beauty buys on sale, keep scrolling to shop the only product I'm shopping this Prime Day, which of course, comes editor-approved.

Shop Glaze's Supergloss

When Is the Amazon Prime Day Sale?

Amazon Prime Day 2026 runs from 23 June to 26 June, making it a four-day event rather than the traditional two-day sale.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

With the Amazon Prime Day sales in full swing, I've been rounding up the best Amazon Prime beauty deals. I'll admit, now is a great time to pick up a new skincare device or hair tool with a generous discount during the sales. However, Amazon offers an almost overwhelming amount of choice when it comes to beauty tools. However, they're not all created equal.

You see, you could endlessly scroll for hours on Amazon at the sheer amount of options available, and it can easily get pretty overhwhelming knowing what's actually going to be worthwhile in your beauty routine. As a beauty editor with over a decade of experience testing the best LED masks, microcurrent devices and hair multi-stylers, I spend my weeks putting beauty tech through its paces. More often than not, these beauty tools are a considerable investment. So when you're parting with your hard-earned money, you want to know that it's actually going to work. Which is why, for Amazon Prime Day 2026, I've compiled a curated list of the best beauty tools that deliver on their promises, and all come with a generous discount during the sales.

Whether you're in the market for a new hair curling wand, an IPL hair removal device, or just want to know what a beauty editor would shop in the sales, scroll on for the beauty tools deals I'd put in your basket.

Amazon Prime Day Beauty Tools Deals

• Best Skin Tool Deal: Shark FacialPro Glow (Was £300, now £260)
• Best Hair Tool Deal: Revlon Salon One-Step Hair Dryer & Volumiser (Was £50, now £25)
• Best Body Tool Deal: Oura Ring 4 (Was £499, now £267)
• Best Nail Tool Deal: Manucurist Green Flash LED Gel Nail Kit (Was £75, now £60)

Skin Tools

Hair Tools

Body and Nail Tools

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Allow me to cut right to the chase. I've been shopping for and writing about beauty deals for quite some time. Since 2022, my 9-to-5 has been spent scrolling through sale sections and reviewing the best beauty products, which means that I'm unusually prepared to take on the mammoth sale that is Amazon Prime Day. Deals on cult beauty products, hair tools, and aesthetician-recommended skincare run amok, which may sound like a beauty lover's dream but could be a casual shopper's worst nightmare. To cut through the chaos, I headed to Amazon's Outlet—a page hidden a few scrolls into Amazon's Prime Day category tabs that hosts some of the steepest deals on must-have brands—and found a gold mine full of deals on brands like Dyson, Nutrafol, Medicube, and more, slashed up to 73%.

No, that's not a typo. The deals here are tucked away in the shadowy depths of Amazon's sale section, but lucky for you, I'm using my deal-sleuthing skills to bring them to the light. OGX shampoos are on sale for as little as $3, and red light therapy masks are nearly 50% off. I'm warning you now: You'd better act fast. Many of these discounts are lightning deals, meaning they won't last until tomorrow. This isn't a sale section to sleep on, so scroll with haste.

Below, see the 29 steeply (and rarely) discounted products worth nabbing before they're gone.

Top Prime Day Beauty Deals in Amazon's Outlet

• Hair-Growth Must-Have: Nutrafol Women's Balance Hair Growth Supplements, $70 (was $88)
• Celeb-Loved Multitasking Skincare Device: Medicube Booster Pro, $150 (was $220)
• Highest Discount (73% Off!): Naked Sundays CabanaGlow Tinted Mineral Sunscreen SPF 50, $10 (was $35)
• Internet-Favorite Concealer: Tarte Shape Tape Concealer, $19 (was $32)

But that's not where this treasure trove of discounts ends. Keep scrolling for 19 more deals on Shark hair tools, editor-loved K-beauty products, and summer fragrances seeing staggering sales.

Shop More Must-See Sales

I don't know about you, but I prefer to save my larger shopping sprees for Amazon Prime Day. Between the staggering discounts and the fast shipping, I take full advantage of this time by stocking up on wardrobe basics, home essentials, and beauty must-haves while premium names are slashed up to 53%. (Check out Amazon's Outlet for the biggest and sneakiest sales.) But the one style category that gets more of my attention than others has nothing to do with throw pillows or French-inspired outfits. Right now, the biggest deals on my mind are hair tools, especially those with big red sale tags offering up to 47% off during Prime Day, which starts today and ends on June 26.

Right now, there's a stream of multistylers, cross-functional hair straighteners, professional-grade hair dryers, and more going for far less than retail price. Over the next three days, brands like Dyson and Shark are seeing rare sales, but don't delay. These sale items are bound to sell out. Keep scrolling to find the hottest hair tool deals at Amazon Prime Day, from just $16.

The 17 Best Hair Tools on Sale During Amazon Prime Day 2026

• Best Overall: Shark FlexStyle Air Styling & Drying System, $199 (was $350)
• Lowest Price: Conair Double Ceramic 1-Inch Curling Iron, $16 (was $22)
• Viral Blowout Favorite: Revlon One-Step Volumizer Plus, $40 (was $66)
• Rarely Discounted: Dyson Supersonic Nural Hair Dryer, $327 (was $450)
• Best Curling Iron: Hot Tools Pro Artist 24K Gold Curling Iron, $47 (was $80)
• Best Flat Iron: GHD 1-Inch Original Styler Flat Iron, $172 (was $199)

Hairstyling-Tool Deals

Best Overall: Shark FlexStyle Air Styling & Drying System

Lowest Price: Conair Double Ceramic 1-Inch Curling Iron

For Curly Hair: Shark FlexStyle Air Styling & Drying System

Viral Blowout Favorite: Revlon One-Step Volumizer Plus

Best Curling Iron: Hot Tools Pro Artist 24K Gold Curling Iron

Best Flat Iron: GHD 1-Inch Original Styler Flat Iron

Best Thermal Brush: Wavytalk Thermal Brush

Quick Beach Waves: Wavytalk Power Wave Hair Crimper

Best for Dry Styling: BondiBoost Infrared Thermal Brush

Best for Travel: Wavytalk 5-in-1 Curling Wand Set

Hair-Dryer Deals

Best Overall: Shark SpeedStyle Hair Dryer

Rarely Discounted: Dyson Supersonic Nural Hair Dryer

Best for Thick Hair: Laifen SE 2 High Speed Hair Dryer

Best Fast-Drying: Olivia Garden SuperHP Professional Hair Dryer

Best for Travel: SRI Labs DryQ Smart Hair Dryer

Hair-Removal-Tool Deals

Best Overall: Braun IPL Silk Expert Pro 5

Best Trimmer: Zorami Ear and Nose Hair Trimmer

Amazon Prime Day 2026 has arrived, and as Who What Wear UK's beauty editor, I've been scrolling through the sale to find the very best beauty deals. You see, Prime Day can feel a bit overwhelming, especially with the sheer amount of products and deals to choose from, so I only like to recommend the beauty products that are genuinely worth it. Whenever the Amazon Prime Day sale rolls around, friends and family often message me with beauty deals to ask whether it's worth it. And most of the time, I'm telling them to take things out of their baskets. I know how easy it is to be swept up by a shiny sale price, only to be left disappointed when you're left with a dud and have wasted your money.

So, for Amazon Prime Day 2026, I'm keeping my beauty deals list succinct. Don't get me wrong, there are tonnes of beauty deals to explore, but I'm only pulling out the ones that have actually impressed me and are worthy of your attention. I've tried each and every product first-hand, and I was thrilled to see that some of my all-time favourite beauty tools, LED masks and hair tools are on sale this time. What I love about Amazon Prime Day beauty deals is that it's the perfect time to either invest in that hair tool you've had your eyes on, or stock up on your everyday favourites (honestly, I always use Amazon Prime Day sales to stock up on my unsexy beauty products—think hypochlorous acid spray and Footner exfoliating socks).

Before you get swept up in the endless amounts of beauty deals on sale, scroll ahead to see my round-up of the beauty products which I think are genuinely worth your money (and if it's not on the list, it didn't make the cut, sorry!).

Amazon Prime Day Beauty Deals 2026

• Best LED Mask Deal: Shark Cryoglow LED Mask
• Best Hair Deal: Glaze Supergloss Hair Gloss
• Best Skincare Deal: Medicube Zero Pore Pads Mild 2.0
• Best Makeup Deal: Lancôme Lash Idôle Volumising Mascara
• Best Nails Deal: OPI Repair Mode
• Best Body Deal: Philips Lumea 7000 Series, IPL Hair Removal Device
• Best Hair Tool Deal: Dyson Dyson Airwrap I.d.™ Multi-Styler and Dryer

1. Glaze Supergloss

2. Beauty of Joseon Relief Sun Aqua-Fresh Spf 50+ PA++++ Rice + B5

3. Lancôme Lash Idôle Volumising Mascara

4. Shark Cryoglow LED Face Mask With Under-Eye Cooling

5. Medicube Zero Pore Pads Mild 2.0

6. Color Wow Dream Coat Supernatural Spray

7. Shark ChillPill Fan

8. OPI Repair Mode

9. Dyson Dyson Airwrap I.d.™ Multi-Styler and Dryer

10. L'Oreal Paris Glass Skin Hydrogel Glow Masks

11. Philips Lumea 7000 Series, IPL Hair Removal Device

12. Essie Gel Couture Nail Top Coat

When Is the Amazon Prime Day Sale?

Amazon Prime Day 2026 runs from 23 June to 26 June, making it a four-day event rather than the traditional two-day sale.

What beauty products are usually discounted during Amazon Prime Day?

Amazon Prime Day typically includes discounts across skincare, makeup, haircare, beauty tools and wellness products. Previous sales have featured savings on everything from LED masks and hair dryers to bestselling serums, cleansers and SPF formulas.

Is the Amazon Prime a good time to buy beauty tools?

Yes—Prime Day is often one of the best times to save on beauty products that rarely go on sale. It's particularly useful for stocking up on everyday essentials, replacing beauty tools or investing in higher-priced skincare and haircare products at a reduced cost.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

We live in a world of ever-changing gourmand-inspired beauty trends. In recent memory, we've seen the internet fixate on everything from butter-yellow manicures to marshmallow perfumes and beyond. The internet's true area of aesthetic focus, though, is all things fruit. We've cycled through a surprising number of them: strawberry, tomato, cherry, blackberry, and, most recently, 2025's limoncello and guava.

This year, it seems as if the internet has agreed to obsess over all things banana. The classic summer fruit has a sweet, sun-kissed appeal, and top beauty brands are capitalizing on it. A slew of new products has recently hit the market, and more are on their way (*wink, wink*).

The data reflects the trend. According to Annabelle Taurua, beauty expert at Fresha, searches for banana perfumes and banana skincare are high. She says banana is gaining popularity as a broader flavor trend in food and drink. "Banana has also been gaining popularity as a broader flavor trend in food and drinks," she says. "Similar to matcha's popularity in coffee shops, 'banana bread' is a trending flavor for 2026. Over time, this lends itself to beauty. But why is this? Bananas are familiar and have a strong sensory appeal. Its versatility is key when formulating products such as lip- and haircare, where both flavor and scent play a big role." Ahead, see 13 banana beauty products worth buying to get in on this playful summer trend.

Mark my words, I will have strong, healthy hair this summer. I recently chopped it into a lob, stopped getting highlights, ceased the slick-backs to avoid breakage at my hairline, and even started taking hair-growth supplements to encourage fullness and shine. (That's a story for another day.) I'm fully committed to the cause, which means I must attempt to avert my eyes from buzzy hair color trends. Chemical processing of any kind, including hair dye, can wreak havoc on your strands over time. Don't blame the messenger. But attempt is the operative word here. I'm a beauty editor, and I can't help but swoon over a stunning hair trend!

Such was the case when I noticed "Biscoff bronde" highlights on my feed. After gawking at the warm, glossy color, I immediately felt the urge to text my colorist, but first, I decided to reach out to the source—Sydney-based hairstylist Emma Russell of Studio Muse Hair Salon—for every single detail. It turns out Biscoff bronde is arguably the healthiest color trend for existing brunettes, so I don't necessarily have to nix my summer hair goals. Scroll ahead for everything you need to know, including maintenance tips and exactly what to ask for at the salon.

What is Biscoff bronde?

Bronde generally refers to a cross between blonde and brunette, but according to Russell, Biscoff bronde is even richer and more candlelit without heading into redhead territory. "It's warmer than a classic teddy bronde but cooler, softer, and more natural than a cowboy copper," she explains. Made for brunettes, "the color is only a few shades lighter than the natural base, so it feels low contrast and effortless," she adds.

You know how a Biscoff cookie has that yummy, caramelized hue? That's exactly what Russell aimed to capture with this hair trend. In fact, she even came up with the concept while handing out Biscoff cookies to clients in the salon. Art imitates life, as they say. "We were trying to think of a tone people could instantly visualize and relate to, and the biscuit was literally right in front of us. The Biscoff color matched the vibe perfectly," she shares.

The best part about Biscoff bronde is that it doesn't require much maintenance, as the transition is soft and seamless thanks to that low-contrast blend, and there's no heavy bleaching involved. This is great news for someone who is laser-focused on resuscitating their strands this summer. "Clients want color that feels expensive and dimensional without being overly bright or high-maintenance," Russell adds. As hair color trends lean toward warm, natural-looking tones this summer, Biscoff bronde is poised to skyrocket in popularity.

More Biscoff Bronde Inspiration

According to Russell, early 2000s Jessica Alba is the ultimate Biscoff bronde reference. Notice how you can't tell exactly where her highlights begin? That's the hallmark of the low-contrast look.

She also crowns Tate McRae as a modern-day reference, pointing out her "soft, warm bronde feel."

I adore this look on Victoria Monét's long, mermaid-like tresses.

Curls naturally have more dimension, which makes Biscoff bronde highlights appear even richer.

Beyoncé's early 2000s looks also have a permanent place on my beauty mood board.

What to Ask for at the Salon

The hair trend has certainly made the rounds on social media (Russell's original video has 500,000 views and counting!), but let's be honest. It's not like you can saunter over to your colorist and simply ask for Biscoff bronde. Instead, Russell has a few suggestions depending on your natural base hue.

"For darker bases like brunettes, I'd usually recommend a level seven highlight tone, while lighter bases can sit more around a level eight or nine. If someone has naturally very dark brown or black hair, I'd also suggest softly breaking the base color to create more cohesion and reduce contrast between the highlights and natural hair," she shares. She creates balayage highlights with a high-lift tint, which is a specific type of dye that lifts color multiple levels without traditional bleaching agents. However, it only works on hair that's never been colored. If you have highlights already, you may want to wait until those grow out and apply the high-lift tint only on the roots.

How to Maintain Biscoff Bronde

Biscoff bronde is relatively easy to maintain—especially if you go the no-bleach route—but that being said, color-treated hair will always require a bit of TLC. "Summer usually means more sun, swimming, and heat exposure, so depending on lifestyle, the tone may need refreshing a little more often than usual," says Russell. "I generally recommend a gloss refresh every eight to 12 weeks to keep the color looking rich, glossy, and fresh while maintaining that soft warmth."

At-home upkeep is also crucial, be it an in-shower gloss, pigment-depositing hair mask, or color-safe shampoo. Find every essential just ahead, along with editor-loved styling products to keep your Biscoff bronde hair looking deliciously vibrant.

Wedding season is well and truly upon us, and if you're anything like us on the Who What Wear UK team, your diary is brimming with several wedding occasions over the season. If you landed here, you're probably also searching for some wedding guest hairstyles for your next wedding invite. Whether you're jetting off for a destination wedding or attending an occasion closer to home, there's a wedding guest hairstyle for every kind of wedding, from countryside venues to town hall. So, it can be helpful to have a couple of go-to hairstyles up your sleeve.

Whenever I've been in need of a wedding guest hairstyle, I've always looked to red carpet hair trends. You see, celebrity hairstyles are a great way to get inspiration, and a lot of the hairstyles are easier than you think to execute, too. Whether you have a short haircut, are looking for a classy updo hairstyle for a black tie wedding, or want loose waves for your long hair, scroll on for plenty of inspo for your next save the date.

1. Fringe Updo

If you have a fringe, such as curtain bangs or a wispy fringe, then an updo is the perfect wedding guest hairstyle to show them off. Make use of a texturising spray to help keep your style in place all day long.

Get the Look:

2. Loose Waves

Loose waves or piecey waves are all timeless hairstyles for mid-length hair or longer lengths. If updos feel too fussy, then this look is more effortless and lends itself well to any type of wedding. Look for curling wands with a large barrel size for looser waves.

Get the Look:

3. Curly Updo

If you're blessed with natural curls or waves, then this makes for a great summer wedding guest hairstyle, particularly with the face-framing tendrils that give it an effortless vibe.

Get the Look:

4. Sleek Bun

When in doubt, a sleek bun with face-framing tendrils will see you through any occasion, from ceremony to dance floor. I love how glossy Hailey Bieber's updo is, so I'm trying a hair gloss for maximum shine.

Get the Look:

5. S-Waves

S-waves or beachy waves are a particularly chic wedding guest hairstyle for an abroad wedding or by the coast. Pack a hair waver with you, which will do all the hard work for you.

Get the Look:

6. Sleek Crop

If you have a pixie cut, take your cue from Gracie Abrams with her side-parted style that just exudes sophistication. A hair pomade provides texture and hold, helping to achieve the enviable volume, too.

Get the Look:

7. Bouncy Blowdry

A bouncy blowdry with large, voluminous curls is great for a glamorous occasion. I'm screenshotting this Margot Robbie look immediately.

Get the Look:

8. Side-Parted and Sleek

If you'd ordinarily wear your hair in a middle-parting, then switching to a side-parting can instantly change up your look with minimal effort. It also helps to give extra volume and root life, making it great for fine hair that lacks body. Finish with your hair straighteners, and you're ready to go.

Get the look:

9. Slicked-Back Bun

A slicked-back bun is a timeless hairstyle that never fails. It takes little to no time, making it a quick hairstyle that also works better on second-day hair. It's a win-win.

Get the Look:

10. Chic Chignon

It might take a little more expertise and dexterity, but a chignon will add a polished touch to your wedding guest outfit. Fix in place with a good hairspray to set your style in place.

Get the Look:

11. Hollywood Waves

I'm obsessed with Lily Rose Depp's Veronica Lake-coded waves that exude Hollywood glamour.

Get the Look:

12. High Bun

Make like Rosie Huntington-Whiteley and bin your bun to the top of your head for a chic, effortless-looking bun, leaving a few face-framing entrils free to complete the look.

Get the Look:

13. French Twist

Wondering how to do a French twist like Kaia Gerber's? It's surprisingly easy once you nail the technique, and all you need is a French pin to secure or some hair grips to secure the twist into place.

Get the Look:

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

I have no problem saying that I’m picky when it comes to hair products. It’s not necessarily by choice either—my hair is generally hard to please, and after a long journey, it’s something I’ve come to accept. I have type-4, low-porosity coils that get extremely dry and brittle if I don’t use the correct products. Unsurprisingly, I discovered this through trial and error. I realized that, much to my frustration, most products just weren’t working for me because they featured ingredients like coconut oil (a huge no-no for low-porosity hair), protein (too much can make your hair dry if you don’t need it), and silicones. Those ingredients don’t work at all for my already-dry hair, but sadly, most hair products (even ones for curls) feature them.

Just when I was about to give up hope that anything would work well for my hair long-term, Olaplex came in and saved the day. I’ve always been a fan of Olaplex’s formulas, but my only issue with the original Bond Maintenance system was that it just needed to offer a bit more hydration for my bone-dry hair. Apparently, the hair gods were listening when I silently prayed for a curl collection because, recently, the brand came through.

Olaplex now offers the No. 5 Curl Bond Shaper collection, and it’s everything I’ve ever dreamed of. I went in with pretty low expectations considering my hair is so picky, but the formulators at Olaplex really know what they’re doing. I finally feel seen and like someone out there in the formula room gets my hair type. The collection is perfection bottled, and I had to share all my thoughts about it below.

Let’s start with the shampoo in this collection. I wash my hair twice a week to prevent buildup, and it’s hard to find one that properly cleanses without stripping my dry hair. This one strikes the perfect balance. It’s designed to have enough kick that it removes buildup and excess oil while also adding hydration to curls and reducing breakage and frizz, all while detangling. I was really impressed with the detangling aspect. Normally, shampoos don’t really do that for me because my hair is dry, but this one detangled so quickly I was almost in a state of shock. That sounds dramatic, but when you use literally every shampoo under the sun that claims it will do the same and you end up disappointed, it’s a big deal when it actually happens.

The shampoo is excellent, but that’s only the beginning with this collection. These formulas are specifically designed not to create protein or silicone buildup, which can dry out the hair massively. Again, I feel seen. Instead, it does contain what the brand calls 3D Bond Shaper technology, which builds disulfide bonds to repair, strengthen, and add definition to curls. Using the conditioner is where the real magic happens.

It features much of the same technology as the shampoo but also contains a host of natural oils to add softness and definition along with a silicone alternative derived from squalene-rich olive oil for enhanced slip. I was initially a tad worried about this because I’ve used other conditioners that contain silicone alternatives that did not sit well, but once again, I was proven wrong. This formula is so thoughtful and well-developed for tricky hair types. It actually does everything it promises, and I feel like my hair will only get better over time.

I’ve been using this system for over a month now. I condition my hair almost every day because it’s so dry and I’ve noticed that my curls have so much more definition and it doesn’t knot up like it used to. That alone is genuinely miraculous when you have hair like mine. Everything else I’ve used previously has just been okay. I honestly just accepted that my results would just never look like the models’ many of these products are advertised on, but for the first time, I actually feel like a system has made a genuine and noticeable difference in my hair. It’s stronger, I find less hair in my brush every day, and it’s so much softer and more manageable.

Sometimes, you don’t know what your hair is missing or could truly look like until you find those perfect products. To say I’m thrilled with this collection is an understatement. Olaplex has proved, once again, why it is *that girl* in the haircare industry.

More Olaplex Products I Love

With summer finally here, I'm meticulously planning my next haircut. And as a beauty editor who studies hair trends for a living, it's easy to get swept up in TikTok hair trends. You see, I'm a low-effort hair person, and so I want a low-maintenance haircut that will see me through the season with minimal styling. Because when it's sunny out, I want to spend less time hairstyling and more time enjoying the weather whilst it lasts. And on a practical level, when it's hot, the last thing you want to do is be styling with your hair dryer for hours.

So, if you, too, are looking for some summer hair trend inspo for your next haircut, you've come to the right place. I asked Steven DeCarlo, senior hairstylist at Nicola Clarke Salon, for all the summer haircut ideas to take to the salon.

1. Soft Layered Bob

Bob haircuts aren't going anywhere for summer 2026, and a soft, layered bob is the perfect cut if you want something low-maintenance and versatile. A soft layered bob gives softness and movement, and is short enough that you won't need to tie it up in the heat, and stunning when blow-dried," says DeCarlo. "In the salon, ask for a bob with soft internal layers to create shape, keeping the outline clean for the classic bob look," he says. "At home: blow-dry with a round brush for volume, or leave to air dry for an effortless finish." If you're thinking of going for a bob hairstyle, then summer is the perfect time to go for the chop.

Style at Home:

2. Modern Mullet

If you want a different short haircut, then don't overlook the mullet, which is getting a modern twist for 2026. "The mullet is back— longer at the back, shorter on the sides and front," says DeCarlo. "It's edgy, without being too committed to change if someone wants to try something new," he says. It's a great cut to go for if you're growing out a pixie cut, too. "In the salon, ask for a disconnected cut with length kept through the nape and a textured, cropped finish up top," says DeCarlo. "At-home style using a light matte paste for definition, or leave it undone for a relaxed feel," he says.

Style at Home:

3. Choppy Shag

"For those who want low-effort with styling, the textured shag is the cut of the summer," says DeCarlo. "This cut works beautifully for everyone, especially for those growing out a pixie who are craving something longer, and messier hair is having a real moment right now," he says. "In the salon, ask for soft, shaggy layers with plenty of texture throughout. And to style at home, spritz through some salt spray on damp hair, leave to air dry and you're done."

Style at Home:

4. '90s Layers

Wanting to keep your longer lengths? '90s face-framing layers are the haircut to bookmark for your next salon visit. "90s layers offer pure nostalgia," says DeCarlo. Think face-framing layers and angles at the front with a blunt finish at the bottom, which creates seamless movement. It's gorgeous worn sleek or with a voluminous 90s blow-dry," he says. Eagland recommends using a large round brush to create the bounce, but you can also get the look with a hot brush if you want to dry and style at the same time.

Style at Home:

5. Shaggy Layers

If a shag haircut feels like too much, opting for shaggy layers is a way to add more movement and body to your hair. "Shaggy layers were made for summer, and this cut is perfect for those who want minimal effort and a lot of movement on medium and long hair. It's perfect for air-drying on hot days, beach trips, or holidays, too," says DeCarlo. "In the salon, ask for lived-in layers with a choppy, undone finish. Then at home, scrunch in a styling cream or salt spray on damp hair and let it air dry. Or enhance your air-dried hair with curling tongs for a bit more of a polished finish," he says.

Style at Home:

6. Wispy Fringe

Thinking of a fringe for summer? DeCarlo tells me that it's a great way to tweak your style without undergoing a drastic change. "There are two fringe options that transform your look without changing your entire haircut," he says. "A curtain fringe is perfect for summer, and you can wear your hair up, and you still have a style with the fringe down. Or, wispy fringes sit shorter at the brow for a chic edge," he says. "In the salon, ask for either a centre-parted curtain fringe, or a feathered fringe cut shorter at the centre, sitting at the brow," says DeCarlo. "At home, a quick blow-dry of the fringe alone and you're polished in minutes."

Style at Home:

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Is it just me, or does it seem like everyone and their mother slicked their hair back with various types of hair gels and wax sticks last year, and once the clock struck midnight on January 1, 2026, we all just stopped? Now, I know that's a bit of an exaggeration, but the stark difference in popular hairstyles from summer 2025 compared to summer 2026 is something I'm giving a bit of extra thought to these days. While the trends of yesteryear were a touch more structured and refined, 2026 is settling into the relaxation of summer. (Or maybe, just maybe, we have enough going on in the world that making sure our hair is perfect isn't high on the priority list. Food for thought!)

"This summer, I expect low-maintenance styling to really dominate, especially styles like long beachy locks, glossy high ponytails with face-framing waves, and easy layered blowouts," says Courtney Gard, brand manager at Revlon Hair Tools. "People still want that elevated look, but they don’t necessarily want to spend an hour styling their hair in the heat." Enter multitasking hair products that define and shape your natural texture, and tools that get the job done easily, quickly, and with little to no heat damage.

Below, we're breaking down the five low-maintenance hairstyles that feel "now" this summer, and the minimal tools you'll need to achieve them.

5 Low-Maintenance Hairstyles for Summer 2026

Soft Glam Summer Blowout

"For summer 2026, I think we’re going to see a big shift toward 'undone glamour' and styles that still feel polished, but softer, more effortless, and lived-in," says Gard. "Think airy supermodel blowouts with lots of movement, soft bends instead of structured curls, and loose texture that looks natural rather than overly styled." Though a blowout may not be the first thing you think of when the words "low-maintenance" and "easy" are involved, Gard says a good styling session can be the thing that saves you the most time down the line.

How to Style the Summer Blowout

Beachy Crimps

Whether it's the residuals from Wuthering Heights or the trip down beauty memory lane to 2006 that we all seem to be taking this year, crimped hair is back in an effortlessly chic and updated way. "We’re also seeing a return of crimped and waved textures, but in a more modern way—subtle texture throughout the hair that gives that romantic, slightly windswept feel inspired by fashion and period dramas," says Rebecca Hall, director of consumer insights at Revlon Hair Tools.

"I think these styles are trending because people want hair that feels beautiful but realistic for everyday life, especially during summer," she adds. "There’s a growing preference for styles that work with your natural texture instead of against it while still delivering volume and polish."

How to Style Crimped Beachy Waves

Wispy Updos

The art of the summer updo is that it's easy—thrown up in an elastic band or claw clip after a day on the beach, with face-framing layers falling forward like ribbons. "I think there’s a strong nostalgia factor influencing trends right now," says Gard. "We’ve already seen the rise of '90s blowouts and Y2K-inspired styles, and now consumers are gravitating toward softer, bohemian textures and romantic, slightly imperfect hair.” You don't need any sort of hair tool to make this one work, but if you want to take things up a notch, keep scrolling.

How to Style Wispy Updos

Air-Dried Texture

"The secret to beautiful air-dried waves and curls is building the right foundation—definition, minimal frizz, and styling that supports the hair’s natural pattern," says Gard. Whether your hair falls between 2A "ghost waves" or 4C coils, it's important to know how to enhance (and dry!) your natural texture safely. If you want to go the semi-drying route, you'll be pleased to know that the Revlon One-Step Multi-Styler is suitable for all hair types.

"I like to let my hair dry about 80% and then use the tool only where I want a little extra refinement—think face-framing layers, bangs, or the crown—instead of doing a full blowout," says Gard. "My clients are always looking for hair that feels 'polished but undone' with soft volume and natural movement, and the Multi-Styler makes it very easy to achieve," she adds. But if you want to define your natural texture sans heat, try incorporating a hair mask into your routine.

How to Style Air-Dried Textures

Half-Blowout

While air-drying sounds great in theory, it's not the best option for all hair types—especially for low-porosity hair. For a quick dry job and more definition, Hall recommends using a smart dryer with a diffuser attachment, like the Revlon PowerMove Dryer, to enhance natural texture and soft volume. "I’ve noticed that blow-dryers are becoming less about 'blowing out' the hair and more about a quick finish to support the natural texture and reduce heat damage," she muses.

How to Style the Half-Blowout

Year in, year out, there is one style that dominates the list of the most popular haircuts each year—the classic bob. Whether it’s a bluntly cut crop or a tousled waterfall bob, it’s a timeless cut for a reason, and its versatility is undeniable. However, if you’ve been flirting with the idea of going shorter but just don’t find yourself excited about a one-length cut (and you’re not quite ready to commit to a pixie), then it might be time you got acquainted with the tapered bob.

Softer and sleeker than a classic graduated bob, but not as dramatically short as this summer’s trending elfin bob, it’s the kind of haircut that looks pulled-together but is surprisingly low-maintenance. And it hits the sweet spot between being on trend for 2026 whilst still feeling timeless.

Ahead, we speak to a hair expert to break down exactly why the tapered bob is going to dominate this summer, along with all of the inspiration you’ll need to bookmark for your salon appointment.

What Is a Tapered Bob?

There seems to be countless bobs trending at any one time, so understanding exactly what defines a tapered bob is crucial if you’re thinking about asking your hairdresser for this cut. “It’s a bob that gradually gets shorter towards the nape of the neck, creating a neat, close-fitting shape…with a soft, streamlined silhouette,” explains hair stylist Elliot Bute from Hershesons, Fitzrovia. While some people use the term interchangeably with graduated bob, Bute does point out that they aren’t the same cut. “The two styles do overlap, but a graduated bob relies on stacked layers to build volume at the back,” he explains.

Who Suits a Tapered Bob?

As someone with textured hair, I’m always on the fence about going short for fear that my cut will end up looking blocky or overly volumised. However, Bute believes the beauty of the tapered bob is that it is so versatile and works on most hair types. “Fine hair can look fuller, thick hair benefits from having some weight removed, and natural waves add movement to the cut,” he says. “The key is tailoring the shape to the individual’s hair density and face shape… maybe with some subtle graduation or layering to enhance the tapered silhouette.”

Tapered Bob Inspiration

While we expect the tapered bob to really take off over the next few months, Bute advises looking to celebrities like Lily Collins, Selena Gomez and Millie Bobby Brown for inspiration right now. "Each wears a slightly different version, from sleek and sharp to softer and more textured, making them useful references for a salon consultation," he explains.

If you're thinking of dipping your toe into the tapered bob trend, then make like Lily Collins and keep the lengths at the front just slightly longer than the back.

Kelly Rowland's sleek, centre-parted bob is next-level chic.

Switching to a side-parting like Emma Willis is a great way to add volume to a short style, fast.

Keeping the hair shorter at the nape of the neck and longer at the front adds the most beautiful shape to Ebony Obsidian's curls.

Millie Bobby Brown's soft, beachy waves pair perfectly with her grown-out tapered bob.

Emilia Clarke's take on the tapered bob is classic—softly graduated and worn poker straight to show off the structured cut.

Worn with a feathery fringe, Kerry Washington's softly tapered bob is a really summery take on the style.

How to Style a Tapered Bob

According to Bute, a tapered bob is easy to style at home but does need regular trims (every six to eight weeks) to keep the cut looking fresh. “A lightweight mousse or air-dry cream will help, depending on your hair type, while a quick blow-dry can enhance the tapered silhouette,” he explains. “And if you’re happy with a softer, grown-out look, then you can stretch the time between trims a little longer.”

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Ah, summer—the season of sun-lightened strands, vintage Pucci dresses, alfresco Aperol spritzes, and European getaways with your best friends if you're lucky. Summer's hotly anticipated return inspires entire seasonal makeovers from top to bottom, but if you haven't already booked your summer hair appointment, don't fret. There are tons of hairstyles, cuts, and colors still emerging as warm weather slips into our weekly forecasts. The report I'm most excited to dish on is hair color trends because, according to celebrity-loved pro stylists, summer's hottest shades are less of trends and more of natural hue enhancements.

"I think we're moving away from hair that looks overly done and toward hair that feels more effortless and personal," says celebrity hairstylist Marc Ballance. As the style set slowly rejects heavy aesthetic trends from years past, fashion and beauty people are looking inward to find the shades that fit not only their lifestyles but also their true senses of style—not just what TikTok populated on their latest doomscroll. "The common theme is low-maintenance luxury," Ballance adds. "Clients want beautiful color that grows out gracefully and complements their natural hair rather than fighting it."

To get more granular, we've broken down the five hues trending upward as the temperatures spike—from milky blonde to melted chocolate and sun-soaked strawberry tint. Keep scrolling for the full debrief.

Lived-In Blonde

Summer calendars book up quickly, leaving not much time for salon touch-ups between plans with friends and loved ones. If you dye your hair blonde throughout the year or like to go lighter in the summertime, the pros suggest opting for a lived-in blonde with natural depth at the roots. "Clients still want brightness around the face, but they don't necessarily want to be in the salon every six weeks," Ballance explains. Take, for example, Bella Hadid's effortless melted blonde from her glamorous excursions during the 2026 Cannes Film Festival. "The goal is color that grows out beautifully and still feels polished months later," says celebrity colorist Jess Gonzalez.

Maintaining Lived-In Blonde

Melted Chocolate Brown

Brunettes, this summer is all about shiny hair and soft dimension. Take Nina Dobrev's espresso locks and scattered fringe from a sunny jaunt in Miami. "Think glossy chocolate, caramel ribbons, and soft lightness through the ends rather than dramatic contrast," says Ballance. "Healthy-looking hair is becoming the statement." The key to pulling off a melted brunette tone is to keep things almost the exact shade all around and thread scattered highlights that are just a few hairs (pun intended) lighter than the natural hue.

Gonzalez describes these brunette tones as ones that "stay within the same color family," creating the appearance of depth and eye-catching shine. "It's less about high contrast and more about creating a seamless, softer color," she states. "It feels polished, sophisticated, and low-maintenance." However, there is one step you should take to ensure your hair looks its healthiest in these dark hues: gloss. "Treatments and glosses are becoming just as important as the color service itself because healthy-looking hair is the ultimate luxury," she explains.

Maintaining Melted Chocolate Brown

"Milk Tea" Blonde

While most of summer's trending hues celebrate the natural tone of your hair, this particular blonde whispers, "I just got my hair done." As seen on models and tastemakers like Alex Consani and Ciara, "milk tea" blonde straddles the line between warm and cool. Gonzalez describes this shade as a "soft, neutral beige-blonde with creamy taupe undertones," creating a muted, velvety finish that sits just below icy or platinum blonde. "It gives blondes a softer, more expensive-looking feel with less contrast," she explains. "It's perfect for anyone who wants to lighten up for summer without committing to an ultrabright blonde."

Maintaining "Milk Tea" Blonde

Sun-Washed Soft-Lights

Dusted with subtle highlights as if your strands have been kissed by the sun, this color trend tells a story of long days exploring beach towns and sun-soaked escapades with friends and lovers. Ballance calls sun-washed highlights, or soft-lights, the biggest summer trend of them all. Case in point: Gabriella Sarmiento Wilson's (aka H.E.R.) sunlit, softly highlighted curls. "Regardless of whether someone is blonde, brunette, or red, people want a color that looks like they've spent a summer outdoors rather than sitting in a salon chair all day," he muses. "Soft face-framing pieces, delicate highlights, and natural-looking brightness create movement without looking overprocessed."

Maintaining Sun-Washed Soft-Lights

Soft Strawberry Blonde

Emma Stone is hairspo year-round, but her summery strawberry blonde—a recently lightened hue that she debuted at the Louis Vuitton 2027 cruise show—is enough to make me trade my dark-brown locks for soft red. Gonzalez sees this summer's iteration being "less bold copper and more peachy-apricot blonde … with warm, golden reflections that add brightness without reading overly red." In a way, it mimics sunlight. "It's a lighter, fresher take on red tones that feels soft and glowy [and] gives blondes warmth and shine without looking too vibrant or too bold," she adds.

Maintaining Soft Strawberry Blonde

Summer Hair Color Maintenance

Before you jet off on your summer plans, Ballance has a few words of wisdom when it comes to hair color maintenance.

• Use a Leave-In: "One of the easiest things people can do is use a leave-in conditioner before heading outdoors, to the beach, or into a pool," he states. "Think of it as a protective barrier around the hair shaft that helps reduce moisture loss and minimizes damage from environmental exposure."
• Grab Your Hat: "Wear a hat whenever possible, especially during prolonged sun exposure," he advises. "We protect our skin from UV rays but often forget that the sun can fade color and dry out hair too."
• Don't Wait to Shower: "Rinse hair immediately after swimming to remove chlorine, salt, and minerals before they sit on the hair for hours," he says.
• Use a Mask (Sparingly!): "Incorporate a weekly hydrating mask to replace moisture lost from heat and sun exposure," he instructs. Just be sure not to overuse them, as this can exacerbate oiliness and drag the hair down.
• Ditch the Hot Tools: "Reduce heat styling where possible," he recommends. "Summer is the perfect time to embrace natural movement and texture."
• Get a Gloss: "Schedule regular glosses or toners if you color your hair. They can help refresh [the] shine and maintain tone between major color appointments," he says.

Meet Our Experts

• Jess Gonzalez is a celebrity hair colorist at Flore in Los Angeles and a Pravana expert.
• Marc Ballance is a Dublin-raised, New York–based celebrity hairstylist with past clients such as Nick Jonas and Bad Bunny.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

Blonde hair really comes into its own in the summer, doesn't it? I always go lighter for the warmer months, desperate for those beachy blonde locks that make it look as if I spend my days hopping from island to island (in reality, I'm hopping from tube to desk and back again). When it comes to hair colour trends, it's also one of the most versatile shades. From icy blonde to golden hues (the golden bob is currently huge), there are so many different ways to make blonde hair work for you. But what blonde hair trends will be most popular this summer? That's where the experts come in.

I spoke to Hollie Rose Clarke, stylist ambassador for Living Proof, to find out how to keep your blonde hair looking fresh this season. From trending shades to the perfect hairstyles to pair with your new colour, she shared so many great recommendations with me.

Below, I've rounded up all the summer hair trends for blondes that you're going to want to have on your radar, so keep on scrolling to find out more and learn how to get the look at home...

6 Stylish Summer Hair Trends for Blondes

1. Buttercream Blonde

First up, a hair colour I can't get enough of. Say hello to buttercream blonde. "Creamy, rich and glossy, buttercream blonde is the 2026 update to replace platinum blondes," says Clarke. "The emphasis is on softness, shine and condition to give a rich finish, rather than putting too much emphasis on lifting colour."

Get the Look:

2. The Summer Midi

If you're looking for a cut to pair with your new colour, why not try the summer midi? "Rooted in '90s nostalgia, the summer midi brings soft layers cut around the collarbone that allude to natural movement," Clarke explains. "It’s a perfect look to achieve a natural texture or wear blown out."

Get the Look:

3. Honey Blonde

Another colour that is definitely tempting me to go lighter this month is honey blonde. "Honey blonde borders on a light brunette and is one of the deepest shades of blonde," Clarke tells me. "The hair will often look naturally sun-kissed, and you [could] team this look with champagne money pieces for an extra pop of lightness around the face."

Get the Look:

4. The French Pin

The French pin hair accessory is seriously trendy right now, and pairs beautifully with blonde updo hairstyles. "Blonde hair looks effortlessly chic during the summer months with a timeless updo such as the French pin," Clarke agrees. "It’s the ultimate French girl summer hair hack that keeps you looking stylish and elegant, whilst also being a handy look when heatwaves hit the city."

Get the Look:

5. Champagne Blonde

If you're looking for a mix between buttercream blonde and honey blonde, then this champagne shade might be the one for you. "Champagne blonde is almost like the Goldilocks of blondes," says Clarke. "It’s the perfect colour mix that sits between warm and cool tones; it’s not too icy but also not too golden; there’s just enough warmth to help hair look healthy, without becoming brassy."

Get the Look:

6. Beachy Texture

Last but not least, why not try some beachy waves with your blonde hair colour this summer? Alongside the obvious waving tools, Clarke tells me that texture sprays will be your new best friend for this look (unless you're blessed with natural waves, of course). "Texture sprays are a great tool to have in your arsenal during the summer months to revive hair or add texture to soft updos and effortless waves," she says. I can't wait to give this a go.

Get the Look:

We want every day to be a good hair day, so we're setting you up with the ultimate building blocks for your best haircare routine ever. From basics like shampoo and conditioner to add-on treatments that address lackluster strands (or even lashes!), we're excited to present our carefully selected trove of haircare gems.

Best Hair Oil

Chris McMillan The Glassy Smooth Hair Oil

Before and after senior beauty editor Jamie Chevron used Chris McMillan's Glassy Smooth Hair Oil

Best Styling Cream for Waves & Curls

Woody's Cream of Waves

Best Heat Protectant

Cécred Thermal Shield Mist

Best Shampoo

Rahua Aloe Vera Shampoo

Best Conditioner

Rahua Aloe Vera Conditioner

Best Scalp Scrub

Rōz Salt Scalp Scrub

Best Overnight Repair

Crown Affair The Overnight Repair Serum

Best Texturizing Spray

Dae Fairy Blaster Dry Texturizing Spray

Associate beauty editor Alyssa Brascia testing Dae's Fairy Blaster Dry Texturizing Spray

Best Thickening Product

Dr. Groot Hair Thickening Shampoo