<![CDATA[ Latest from Who What Wear in Gen-z ]]> https://www.whowhatwear.com/tag/gen-z Sun, 29 Mar 2026 07:00:00 +0000 en <![CDATA[ I'm a Gen Z Fashion Editor—These 7 IYKYK Brands Should Be on Your Radar ]]> https://www.whowhatwear.com/fashion/shopping/gen-z-fashion-brands-2026 QZjwr6AHDuojS4cTc9hjWL Sun, 29 Mar 2026 07:00:00 +0000 <![CDATA[ These 20 Playful Beauty Products Are the Secret to Unlocking Your Whimsical Side This Spring ]]> https://www.whowhatwear.com/beauty/gen-z-says-whimsical-beauty-trend 9j3zdE5RkzUQyNm9Y7yPg9 Fri, 27 Mar 2026 11:00:00 +0000 Fri, 27 Mar 2026 23:14:37 +0000 <![CDATA[ Goodbye, Matching Sets—Gen Z Is Making Workout Style Personal (and Chaotic) Again ]]> https://www.whowhatwear.com/wellness/fitness/gen-z-mismatched-workout-set-trend kQFS3M8CxWFzV3SThkNph3 Wed, 18 Mar 2026 07:00:00 +0000 Wed, 25 Mar 2026 00:57:12 +0000 <![CDATA[ PSA for Gen Z Shoppers: These 11 Spring Pieces from Zara Deserve Your Full Attention ]]> https://www.whowhatwear.com/fashion/shopping/best-gen-z-zara-buys-spring-2026 Es7g4LrbjuVunx9GtdLkVP Thu, 12 Mar 2026 07:30:00 +0000 Fri, 13 Mar 2026 08:32:03 +0000 <![CDATA[ Pinterest Has Spoken: Spring 2026 Is All About the Soft and Whimsical Cherubic Beauty Aesthetic ]]> https://www.whowhatwear.com/gen-z-says-cherubic-beauty-trend yj7jqcLgyUCGpV7cQr5GkB Sun, 01 Mar 2026 11:00:00 +0000 Wed, 04 Mar 2026 19:35:43 +0000 <![CDATA[ Gen Z and Millennials Don’t Agree On Much, But They Both Adore These 6 Spring 2026 Fashion Trends ]]> https://www.whowhatwear.com/fashion/spring/gen-z-versus-millennial-fashion-trends-spring-2026 27VM2oZ8j2mdQK5wcoBqP7 Thu, 19 Feb 2026 07:00:00 +0000 Thu, 19 Feb 2026 15:26:39 +0000 <![CDATA[ I'm a Gen Z Fashion Editor—8 Cool Brands I Look For When Shopping at Nordstrom ]]> https://www.whowhatwear.com/fashion/shopping/cool-gen-z-brands-nordstrom-2026 3ewcxvZJLFwvKYjYivT6cY Sun, 08 Feb 2026 13:00:00 +0000 <![CDATA[ Save This—10 Gen Z Celeb Outfits That Scream Style ]]> https://www.whowhatwear.com/fashion/shopping/gen-z-celeb-outfit-ideas-2026 QaRakAqxEcYAnvCCK5F4Xa Sat, 07 Feb 2026 13:00:00 +0000 Fri, 13 Feb 2026 15:55:16 +0000 <![CDATA[ In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012 ]]> https://www.whowhatwear.com/fashion/celebrity-style/wedge-sneaker-trend-rachel-sennott-2026 NUq7bCCcsUYg7uEDEPNviD Sun, 01 Feb 2026 01:30:11 +0000 Mon, 02 Feb 2026 15:51:34 +0000 <![CDATA[ No, Not Leggings—Gen Z It Girls Are Wearing Heels and Ballet Flats With This Unassuming Winter Staple ]]> https://www.whowhatwear.com/fashion/pants-trousers/gen-z-gray-sweatpants-trend dxX7ksoqcf8ky5vSnaCNH4 Sun, 25 Jan 2026 08:00:00 +0000 Mon, 26 Jan 2026 20:35:42 +0000 <![CDATA[ Straight From My FYP: 7 Gen Z Outfits I’m Wearing on Repeat ]]> https://www.whowhatwear.com/fashion/outfit-ideas/gen-z-outfit-ideas-spring-2026 ToUMh5iavJCsPodLnT2SnR Sat, 24 Jan 2026 07:55:00 +0000 Thu, 29 Jan 2026 11:09:02 +0000 <![CDATA[ The Opera Aesthetic Is In for 2026—20 Beauty Essentials That Evoke Light-Flooded Stages and Velvet Seats ]]> https://www.whowhatwear.com/beauty/gen-z-says-opera-aesthetic-trend QA5MyKPwsytL8VFFbupxE4 Thu, 25 Dec 2025 08:00:00 +0000 <![CDATA[ The 2025 Gen Z Best Dressed List: See the Stars Defining a New Era of Style ]]> https://www.whowhatwear.com/fashion/celebrity-style/best-gen-z-outfits-2025-uk ApRSHdwzepFkZnH2uXyfY9 Thu, 25 Dec 2025 07:45:00 +0000 Tue, 13 Jan 2026 21:40:01 +0000 <![CDATA[ The 2025 Gen Z Best Dressed List: See the Stars Defining a New Era of Style ]]> https://www.whowhatwear.com/fashion/celebrity-style/best-gen-z-outfits-2025 XGC6gGc5ykxySs5qfzKT2V Mon, 08 Dec 2025 15:27:08 +0000 Tue, 13 Jan 2026 21:40:01 +0000 <![CDATA[ I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool Girl ]]> https://www.whowhatwear.com/fashion/shopping/affordable-parisian-chic-finds-fall-2025 BqhJNxx9J3BqwqLFRD8GhH Wed, 03 Dec 2025 18:00:00 +0000 Mon, 08 Dec 2025 19:54:49 +0000 <![CDATA[ 3 Winter Trends That Were Practically Invented With the Gen Z Fashion Crowd in Mind ]]> https://www.whowhatwear.com/fashion/trends/gen-z-winter-trends-2025 vADoPDcpf4PNCLFvYRtPu8 Wed, 03 Dec 2025 08:00:00 +0000 <![CDATA[ What Gen Z's Coolest Editors, Stylists, and Creatives Are Giving (and Getting) This Holiday Season ]]> https://www.whowhatwear.com/fashion/shopping/gen-z-gift-guide-2025 3nyraF6q3TpQ4AzhQinGFY Mon, 01 Dec 2025 14:56:53 +0000 Tue, 09 Dec 2025 18:16:24 +0000 <![CDATA[ These 19 Beauty Must-Haves Are Officially Making My Zillennial Heart Skip a Beat ]]> https://www.whowhatwear.com/beauty/gen-z-says-holiday-beauty-wishlist-2025 u3WaN6Lu7gDyazqmxr5wBn Wed, 26 Nov 2025 06:00:00 +0000 <![CDATA[ Timeless, Versatile, and Under $1000: Your Foolproof Gen Z Investment-Buy Guide ]]> https://www.whowhatwear.com/fashion/shopping/gen-z-investment-buy-guide Vs46JTkt55AFycKSqku3S7 Thu, 13 Nov 2025 08:00:00 +0000 Thu, 13 Nov 2025 18:33:16 +0000 <![CDATA[ Spotted in Tribeca and Beverly Hills: The Very 2025 Ways Gen Z It Girls Are Wearing Ballet Flats ]]> https://www.whowhatwear.com/fashion/celebrity-style/gen-z-ballet-flats-outfits QBdLw8HgssPevToBwrqkAQ Wed, 12 Nov 2025 18:19:34 +0000 <![CDATA[ Gen Z Office Siren Here—These 23 Fall Pieces Look Professional But Still Cool ]]> https://www.whowhatwear.com/fashion/shopping/gen-z-friendly-office-attire-fall-2025 2JUXjY3zXAbwbD4DKF4NdY Mon, 03 Nov 2025 08:00:00 +0000 Fri, 05 Dec 2025 18:38:50 +0000 <![CDATA[ TikTok Says 2025 Is the Year of Beverage-Inspired Beauty—Here's Your Coffee-Spiked Buying Manual ]]> https://www.whowhatwear.com/beauty/gen-z-says-coffee-beauty-essentials J57jyh7DifV4PMYpeyGWJE Tue, 28 Oct 2025 07:00:00 +0000 Thu, 08 Jan 2026 09:37:16 +0000 <![CDATA[ These Are the Surprising Shoe Trends Gen Z Is Styling With Everyday Outfits for the Rest of 2025 ]]> https://www.whowhatwear.com/fashion/gen-z-shoe-trends-fall-2025 7wJxYncLobW5osFuDYuuxD Tue, 21 Oct 2025 12:00:00 +0000 Tue, 06 Jan 2026 16:01:01 +0000 <![CDATA[ I’m a Gen Z Fashion Editor—These 9 Timeless Pieces Are the Secret to a Workwear Capsule Wardrobe ]]> https://www.whowhatwear.com/fashion/shopping/gen-z-workwear-capsule-wardobe HJGBF3YRtvivgUGSm9Dnpa Tue, 07 Oct 2025 06:45:00 +0000 Thu, 16 Oct 2025 08:45:58 +0000 <![CDATA[ I'm Calling It: Collegiate-Girl Fall Is Happening, and These Products Epitomize the Trend ]]> https://www.whowhatwear.com/beauty/gen-z-says-collegiate-girl-fall DuGH6nnFbYTB8gaS9JPLTg Sat, 27 Sep 2025 12:00:00 +0000 Tue, 07 Oct 2025 17:44:14 +0000 <![CDATA[ I'm a Gen Z Fashion Editor, and Everyone I Follow on Instagram Is Suddenly Wearing This Niche Jeans-and-Flats Formula ]]> https://www.whowhatwear.com/fashion/shopping/grey-jeans-ballet-flats-trend LnfFoPpjWcwYQSMZYt3Vwk Sat, 27 Sep 2025 06:30:00 +0000 Thu, 08 Jan 2026 09:36:52 +0000 <![CDATA[ Move Aside, Suede—6 Fresh-Feeling Fall Trends Gen Z Is Wearing First This Season ]]> https://www.whowhatwear.com/fashion/fall/gen-z-fall-2025-trends hqnCEeyB7ftUAq8LtPnq9Z Tue, 09 Sep 2025 07:00:00 +0000 <![CDATA[ I'm Having an English Countryside Fall—20 Beauty Finds That Whisper "Escape to the Cotswolds" ]]> https://www.whowhatwear.com/beauty/gen-z-says-countryside-fall-beauty CkBxcjDu6ThKYNRVmXdYuG Tue, 26 Aug 2025 12:00:00 +0000 <![CDATA[ Gen Z Thinks Leggings Are Over—Here's What They're Wearing Instead ]]> https://www.whowhatwear.com/fashion/pants-trousers/gen-z-leggings-alternatives Ny4e9HBYfbugeSDUrvbGWS Sun, 24 Aug 2025 20:00:00 +0000 Mon, 06 Oct 2025 11:54:27 +0000 <![CDATA[ For Gen Z, Trends Are Out, and Hyperpersonal Style Is In ]]> https://www.whowhatwear.com/fashion/gen-z-personalization-trend tkbMcYXUMYZKTp6m3X7iQ7 Tue, 12 Aug 2025 07:00:00 +0000 Fri, 22 Aug 2025 17:53:06 +0000 <![CDATA[ "Island Girl Beauty" Is the Next Best Thing to a Tropical Paradise Escape—How to Get the Look ]]> https://www.whowhatwear.com/beauty/gen-z-says-island-girl-beauty-trend 3bxbKixeKasc2PH8gnowXa Wed, 30 Jul 2025 12:00:00 +0000 Wed, 20 Aug 2025 20:46:54 +0000 <![CDATA[ Millennials and Gen Z Don’t Always Agree, But They’re Both Embracing This "Dated" Top Trend RN ]]> https://www.whowhatwear.com/fashion/tops/denim-top-trend xmBVtXQYVhKLTiPu3MWPKK Fri, 25 Jul 2025 08:56:19 +0000 Thu, 08 Jan 2026 09:36:54 +0000 <![CDATA[ Gen Z and Millennials Agree—This Once-Dated Jeans Trend Is the Key to Looking Elegant With Minimal Effort ]]> https://www.whowhatwear.com/fashion/denim/best-jeans-with-drawstrings onQomUpSYnE9EyYPQW4X8k Wed, 23 Jul 2025 07:30:00 +0000 Mon, 12 Jan 2026 11:35:24 +0000 <![CDATA[ Low-Rise, Lacy, and a Little Bit Delulu: Welcome to the Gen Z Pop Girlie Summer ]]> https://www.whowhatwear.com/fashion/celebrity/gen-z-pop-girl-style e49Ee4aWL4teyDdNkfa3BW Wed, 09 Jul 2025 07:00:00 +0000 Fri, 22 Aug 2025 04:53:02 +0000 <![CDATA[ I'm Replicating the Beauty Aesthetics of My Niche Pinterest Boards With These 4 Trends ]]> https://www.whowhatwear.com/beauty/gen-z-says-pinterest-beauty-aesthetics pAJUjTjcLh9EMJGkGeRPMQ Thu, 26 Jun 2025 12:00:00 +0000 Wed, 20 Aug 2025 20:47:19 +0000 <![CDATA[ Kate Middleton Just Wore the Ageless Skirt Trend Gen Z and Millennials Are Buying From the High Street ]]> https://www.whowhatwear.com/fashion/celebrity-style/kate-middleton-lace-trim-skirt-trend GxrFhWunmNorLHGLbezbtg Mon, 16 Jun 2025 15:21:28 +0000 Thu, 08 Jan 2026 09:36:54 +0000 <![CDATA[ From Sweatpants to Office Sirens, What Does "Professional" Even Mean to Gen Z? ]]> https://www.whowhatwear.com/fashion/office/gen-z-office-outfits R434bE6Njgk6HU7kbayuj7 Sun, 15 Jun 2025 07:00:00 +0000 Mon, 14 Jul 2025 22:02:17 +0000 <![CDATA[ Sorry to Millennials, But Gen Z Has Spoken, and These Are the Only 6 Summer Trends That Matter ]]> https://www.whowhatwear.com/fashion/summer/gen-z-summer-trends-2025 DKyQgU8pDySuPcKExJB8jV Wed, 11 Jun 2025 14:36:02 +0000 Fri, 22 Aug 2025 04:52:40 +0000 <![CDATA[ 1998's Practical Magic Is a Crash Course in Whimsigoth Beauty, and I'm Taking Notes ]]> https://www.whowhatwear.com/beauty/gen-z-says-practical-magic-beauty MByiBWSxHHWjSAAmbMRExe Fri, 30 May 2025 09:00:00 +0000 Wed, 20 Aug 2025 20:47:45 +0000 <![CDATA[ I Thought Polka-Dot Dresses Were Everything, Until I Tried On This Chic Alternative ]]> https://www.whowhatwear.com/fashion/shopping/best-polka-dot-co-ord-trend-try-on WXM5Xh9Qo7Fi2fP4AA45qj Tue, 06 May 2025 07:01:30 +0000 Mon, 12 May 2025 13:36:51 +0000 <![CDATA[ 19 of the Best Perfumes to Try If You're Entering Your Cowboy Carter Era Like I Am ]]> https://www.whowhatwear.com/beauty/fragrance/gen-z-says-western-coded-fragrances 3SZ8vLVzFzXgD4j8MnmYGg Sun, 27 Apr 2025 09:01:20 +0000 Wed, 20 Aug 2025 20:48:34 +0000 <![CDATA[ Yes, Topshop Is "Back", and I Tried On the New Collection First ]]> https://www.whowhatwear.com/fashion/shopping/when-is-topshop-coming-back-2025 Nt2bmMDweMeGcNdS2WErVT Wed, 23 Apr 2025 08:07:04 +0000 Mon, 28 Apr 2025 16:17:01 +0000 <![CDATA[ There's Nothing Stopping Ballerina Alicia Mae Holloway From Soaring to New Heights ]]> https://www.whowhatwear.com/beauty/en-pointe-alicia-mae-holloway qg78wXR62Tmpeaa2wi8ZZ9 Sun, 20 Apr 2025 04:00:00 +0000 Thu, 07 Aug 2025 10:34:34 +0000 <![CDATA[ My Sister's Her Early Twenties—31 Chic Urban Outfitters and Free People Items I Recommended ]]> https://www.whowhatwear.com/fashion/shopping/free-people-urban-outfitters-gen-z-shopping-recommendations FXFcGPd6xib6megkvvXqya Tue, 08 Apr 2025 07:00:20 +0000 <![CDATA[ Millais's "Ophelia" Has Become My Favorite Spring Beauty Aesthetic—Here's How I'm Bringing It to Life ]]> https://www.whowhatwear.com/beauty/gen-z-says-pre-raphaelite-beauty y7p2utFhHk4A522pmGEXPd Thu, 27 Mar 2025 04:00:30 +0000 Wed, 20 Aug 2025 20:49:35 +0000 <![CDATA[ Ruby Lyn Is Channeling Her Inner Chanel Girl at Paris Fashion Week ]]> https://www.whowhatwear.com/fashion/celebrity/ruby-lyn-chanel-fall-winter-2025-interview oWDBsTacfNZpA5af4HdpqL Wed, 12 Mar 2025 00:22:31 +0000 Thu, 07 Aug 2025 10:34:29 +0000 <![CDATA[ Gen Z Just Brought Back the Millennial Trouser Trend I Had Almost Entirely Forgotten About ]]> https://www.whowhatwear.com/fashion/pants-trousers/skirt-trousers-trend UJvLZNZUBaHNhwKZXwHCTi Sat, 01 Mar 2025 10:00:40 +0000 Thu, 08 Jan 2026 09:36:54 +0000 <![CDATA[ Every Beauty Secret This Gen Z Editor Archived From #BeautyTok (You Know, Just in Case) ]]> https://www.whowhatwear.com/beauty/gen-z-says-tiktok-beauty-archive J946Z6ppvgxNzCVB85mHxX Fri, 31 Jan 2025 05:05:20 +0000 Wed, 20 Aug 2025 20:50:47 +0000 <![CDATA[ Flares Are Officially Back, and They Look Cooler Than Ever With These 5 On-Trend Shoe Styles ]]> https://www.whowhatwear.com/fashion/shoes/shoes-to-wear-with-flared-trousers 6MS78T9s433cNcW8uQtnrB Sun, 26 Jan 2025 07:00:00 +0000 <![CDATA[ Eloise at the Plaza Is the OG Coquette Icon—12 Beauty Staples I'm Convinced She'd Use Today ]]> https://www.whowhatwear.com/beauty/gen-z-says-eloise-beauty-picks RXNrPwCg7DaDUHjchmZ32g Wed, 25 Dec 2024 05:00:00 +0000 Wed, 20 Aug 2025 20:51:14 +0000