I have a confession: I skip 99% of TikTok Shop videos. Sorry to all of the hard-working sellers on the app, but I prefer to use TikTok for light-hearted entertainment. Plus, online shopping is literally part of my job description, so I don't necessarily want to be inundated with that type of content when I'm off duty. So what type of content will I stop scrolling for? Creators showing how they style Gap's 100% Cotton Oversize Sweater ($80).

I first purchased the sweater two years ago, and I now own it in both red (pictured below) and brown. It's one of my favorite things to bust out when the leaves start to turn. Not only is the sweater back for fall/winter 2026, but Gap has added new colorways that are already popular with stylish TikTokers (whether or not they're selling it for commission!). I have a feeling the three different striped versions will be top sellers this fall, in addition to the Chakra Red and Medium Cool Brown hues. Take your normal size for a slightly baggy look, or size up if you prefer a truly oversized vibe.

A few years ago, my partner vouched for Gap, and he was right. Ever since he put me onto shopping there again, it has been back on my radar for affordable basics. Then, more recently, the retailer has gained a similar reputation on TikTok, with items frequently going viral, from the Hailey Bieber-approved Low-Rise Loose Jeans to the Easy Double Knee Barrel Pants (an alternative to the Leset Kyoto Pant). Other items that have been popular on TikTok include the Easy Wide-Leg Pants, the 100% Cotton Oversized Sweater (referred to as a budget-friendly option for The Row's cult-favorite Ophelia sweater), and the Jelly Flip Flops.

The same reason Gap was popular in the '90s and early 2000s is still true now: reliable wardrobe staples like the Modern Crop Cami, the Mid Rise Poplin Relaxed Easy Knee-Length Skirt, and the Organic Cotton Poplin Big Shirt.

Ahead, shop the best of Gap, all under $100.

Shop Affordable Basics at Gap

A signature scent is like a pair of jeans: reliable, unfussy, well-suited for every outfit and occasion. Perhaps you've stuck with yours for years to the point where it now feels like an extension of your personality, and you'd feel naked without it. There she goes with her dark-wash denim and trail of tuberose. I suspect that's exactly why Gap's assortment of fragrances made such a splash when they launched in the '90s. Like its denim, the brand's elixirs were timeless and strikingly minimalist, and everyone cool had their favorite "silhouette." You were either a Heaven devotee (the brand's 1994 best seller until the fresh, clean Dream came along in '95), an earthy Grass loyalist, an avant-garde Om enthusiast, and so on. Each evoked its own emotional arc, a character you could step into with each spritz.

The line was discontinued in the early 2000s, and to this day, consumers feel the void. "Still have a bottle I bought 10 years ago," one Redditor says of Dream, and another shares they especially miss Grass after landscaping the lawn on a rainy day. "I wish I could bottle up the air," they note. These individuals, plus countless other superfans with similar sentiments, will be thrilled to know that the brand has been quietly resurrecting these understated icons. Millennials, rejoice: Gap Beauty is officially back!

This probably doesn't come as a surprise, but the perfume space has evolved quite a bit over the past 30 years. Even though each blend remains true to its original fragrance story, perfumers Honorine Blanc (who worked on the original Gap line!) and Nicole Mancini called upon contemporary ingredients and techniques to suit today's fragrance consumer. You see, a 2026 fragrancehead has a lot more industry knowledge, Blanc tells me during a top-secret brand preview back in June. Their palates are wider than they were in the '90s, which ultimately gave her and Mancini more freedom to play with the compositions in the updated collection.

Today's fragrance connoisseur is also game for experimentation. You may have been a Dream or Grass gal in the '90s, but now, you might feel inclined to layer multiple potions (Heaven and Dream mingle quite well) for a unique scent experience. It's like curating a capsule wardrobe—versatile classics you can mix and match however you see fit.

The new line can be yours on July 30, but if you're wondering which bottle you should snag, scroll ahead. I've been testing the full collection for weeks ahead of its debut, so here's everything you need to know about the notes, sillage, and how each measures up to the OG.

Dream

To many, Dream is the most nostalgic of the bunch. Fresh and clean yet sensual, the scent was widely known as the signature of Gap. Modernizing such a beloved hero is no easy feat, which is why Blanc kept the aura of the fragrance—its freesia heart—and introduced new, complex florals like orange flower absolute and neroli essential oil. "One is an extraction, and the other one is a distillation," she explains during a brand presentation. "Neroli is really fresh, citrusy, and vibrant; the orange flower gives depth to the fragrance." She also decided to add more woods, namely cedarwood, to create a better sillage. "Strength is very important today. The consumer wants something more long-lasting," she notes. Still, the effect is super clean and skin-like without smelling too soapy. It's the crisp white T-shirt of fragrance.

Grass

While Dream is undoubtedly iconic, Gap Grass is arguably the most recognizable. Love it or loathe it, you're certainly hit with that earthy "fresh-cut lawn" aroma at first whiff. For the 2026 version, Mancini wanted to keep that call to nature but make it more complex with different facets of green notes—green mandarin, which reminds her of sun-warmed skin; violet leaf, which she says has a "touch of cucumber wetness"; vetiver, which is super grounding; and matcha tea through DSM-Firmenich's proprietary Smell-the-Taste technology. "We partner with flavorists to have accords that they use in [food] for perfumery. That's something we didn't have 30 years ago," she explains.

I'd say Grass is the biggest departure from the original bottle. Rest assured, it's still unmistakably green, but the '90s scent really smelled like, well, grass. This updated launch amps up the freshness instead of leaning on that crunchy, earthy quality. "I wanted something that was meditative, calming, and really felt like well-being," Mancini shares.

Heaven

Fans of the original Heaven scent likely remember its musky, aldehydic aroma. A best seller for the brand, it relied on lots of crisp florals that, to Mancini, actually smelled a bit too dated for the 2026 market. Still, she loved its cocooning musks and decided to amplify them here, giving the juice a softer, more sensual composition to evoke bliss and comfort. "We have new musks now, 30 years later, that give great structure and longevity," she explains. She also introduced a proprietary amber molecule that's super strong and long-lasting ("I like to say it's a beast-mode molecule," she adds), along with solar vanilla for creaminess, pear for watery freshness, and cardamom for effervescence. The result is meant to evoke weightlessness, awe, and wonder, like how you might feel gazing up at the sky. For those who like to layer, you'll be delighted to know that Heaven plays nicely with pretty much any of the other Gap players, though it particularly shines with Dream or Om.

Om

Blanc worked on Om in 1996, and at the time, she says the unisex scent was rather avant-garde. "For me, it's [like] the effortlessly cool downtown girl," she shares. Notes of incense and labanum weren't popular players on the scene, and the new potion amplifies that rich, grounded profile with ginger, sandalwood, and cedar. According to Blanc, it's skin-like with an edge—soft, mysterious, and sensual. "If Gap Dream is a white T-shirt, this is a white T-shirt with a leather jacket," she notes.

Twist my arm, and I'd tell you that Om is my favorite of the five blends. I love a cool, twisted scent you can't quite put your finger on, and Om evokes that energy while remaining soft and understated, true to the Gap aesthetic.

Harmony

If you don't recognize Harmony in the original Gap lineup, don't worry—you're not forgetting a secret fan favorite. Here, we have an entirely new scent to round out the 2026 collection, something vibrant and energetic thanks to apricot, mandarin, gardenia, tuberose, and jasmine with a touch of gourmand amber. "Gourmands bring something very joyful and [provide] tension with the fruits. They go well together," Blanc shares.

The blend has a playful, youthful effect that evokes a piece of fresh fruit bursting with flavor, which is actually quite trendy in today's fragrance market, Blanc adds, especially in the luxury space. Now, sweet, fruity fragrances go hand in hand with elegance, which is exactly what she wanted to capture with this beautifully juicy blend. I'd say she absolutely nailed it. I'm not normally a fruity-fragrance person, but Harmony has a subtlety to it that makes it more mysterious and intoxicating. Again, it's that Gap signature!

Shop the Full Gap Beauty Collection

More Gap Essentials to Shop

If there's one person who reminds us of the power of a great pair of jeans, it's Hailey Bieber. From simple pairings of a baby tee and an oversized leather jacket to dressier moments with sequin tops in tow, the model-turned-entrepreneur often demonstrates that the right jeans are the starting point for so many refined looks. And, whilst her personal collection may span high designer brands, Hailey is also known for including more affordable denim in her well-edited wardrobe—case in point: her iconic Gap jeans. So, it feels fitting that she has come together with the brand to create two denim silhouettes that feel simultaneously modern and enduring. Enter: the Gap x Hailey Jeans.

The collection reads as the starting point for a great denim capsule. Two cuts are offered in the limited-edition edit: the Extra Baggy, a low-rise, exaggerated silhouette that perfectly aligns with relaxed daywear, whilst the other, the Low Rise Loose, offers a straighter cut, both of which come in three washes. With her denim expertise in tow, Hailey has pinpointed two of the hardest-working denim cuts, and we were lucky enough to get our hands on the sure-to-sell-out jeans ahead of the launch.

Let's start with the Extra Baggy style. Of Hailey Bieber's countless denim looks, it's her looser styles we tend to gravitate towards thanks to their perfect dose of effortless ease. Now, she draws from her favourite silhouettes to create the ultimate relaxed cut, sitting low-rise on the waist with a loose feel to them. If you prefer your fit to be neater, we'd recommend sizing down—for reference, Marina and I are 5'2", and Imani is 5'9". The denim itself makes these jeans such a standout, with the perfect weight and quality feel that Gap denim is known for. Consider these your slouchy everyday style, and take style notes from Hailey herself and pair with considered staples like a simple T-shirt and softened loafers.

The other part of the limited-edition collection is the Low Rise Loose, which leans into Hailey's more refined outfits. Whilst still embodying signature ease, this style has a more streamlined form and fits true to size. Both styles come in three distinct washes, from light to deep indigo, suiting all preferences. Taking a close look, you'll see finer details nod to Hailey's collaborative approach to the designs. Inside, you'll find her signature printed in the pocket lining, with "1996" design details referencing her birth year on the hardware and the back label. The draw of this two-part collection is that it focuses on the simple aspects of great cuts, well-made denim and versatile washes, ensuring that any of the jeans will fit seamlessly into a capsule wardrobe. As Hailey herself demonstrates, denim is a year-round staple, and if you're looking for a thoughtfully designed pair to become your go-to style, I'd recommend shopping the Hailey x Gap jeans before they sell out.

Explore the Limited-Edition Hailey Jeans at GAP

Shop the Hailey Extra Baggy Jean

Shop the Hailey Low Rise Loose Jean

When Gap posted a video of a CD player with a familiar-looking hand pressing play on The Cranberries' "Linger" on Monday, I immediately had a feeling it was Hailey Bieber, and so did the comment section. Since then, my TikTok For You page has been filled with videos about the collaboration. Within 24 hours of the teaser, it was already obvious that these had become the jeans that every fashion person couldn't wait to shop, and today, July 16, they're now out.

As a fashion editor, I've noticed Bieber wearing Gap's Low Rise '90s Loose Jeans for the last couple of years, making them go viral, so seeing her officially work with the brand just makes sense.

Inspired by 1996—her birth year—and her own understated style, The Hailey Jean is a denim capsule designed around the relaxed silhouettes she's become known for, using Bieber's favorite vintage Gap jeans as a reference. The collection features the Extra Baggy and the '90s Low Rise Loose, with three washes across both styles.

"Gap has been a part of my wardrobe since I was a kid, so this came together very organically," Bieber shared in a press release. "Nineteen-ninety-six was the year I was born, and I get a lot of style inspiration from the '90s because there was something so effortless about that era and the way people wore denim. We wanted the campaign and the collection to capture that same feeling in a way that felt modern, nostalgic, and personal."

Shop the limited-edition jeans below for $90.

Shop Hailey Bieber x Gap

For months now, I've seen Gap's Easy Pants all over TikTok. Made from 100% cotton, the $90 mid-rise poplin style is just one example of the relaxed pants I keep seeing everywhere lately. It's the kind of wardrobe staple that goes with everything and feels easy to wear. Whether you're working from home or running errands, they're comfortable and straightforward enough to just throw on and wear on repeat.

I actually found my ideal pair by accident. After buying a pajama set from Cou Cou, I realized the matching bottoms (fittingly called The Pant) were my ideal summer pants: lightweight, airy, and effortless.

Gap has two others going viral as well: the Double-Knee Barrel Pants, which associate fashion editor Nikki Chwatt wrote about as an alternative to Leset's popular Kyoto Pants, and the Poplin Easy Barrel Pants. The Deiji Studios Ease Pants and Enza Costa Everywhere Pants are popular options too. Beyond cotton trousers, silk taffeta, like the editor-favorite Techno Taffeta Barrel Pants from Chan Luu, and sporty nylon pants from Made Some Sportswear have been trending. Then there are Donni's cropped silk track pants. Keep scrolling to shop these and more relaxed pants below.

Shop Gap Easy Pants

Shop More Relaxed Pants

Is it just me, or is everyone and their mother wearing poplin drawstring pants right now? I'm not surprised, though, given that we're in the trenches of summer, craving lightweight, versatile, elevated-yet-comfortable items. With this demand, designers are churning out myriad styles; however, none are as classic or as coveted by stylish celebrities as Leset's Kyoto Pants.

From Kaia Gerber to Jennifer Lawrence and Katie Holmes, the chicest A-listers whose style balances being trend-forward with timelessness own these pants. These fashion icons are often spotted pairing Leset's effortlessly chic design with everything from open-weave sweaters and ballet flats to simple tees and elevated flip-flops for trips to the farmers market or the airport.

The Kyoto style features a baggy-leg silhouette that hits at the ankle, with topstitched utility panels at the front, an adjustable waistband, and patch pockets at the back. They come in seven classic hues, such as dark brown and white, and 11 seasonal shades, such as coral and cobalt blue. I tried on the Kyoto pants once and immediately knew why they were a best seller and understood how no other brand could replicate them. It's hard to explain, but they're in their own category. That said, other brands are trying to re-create them in their own ways—think the wait-listed J.Crew Luna Pants and Gap's Poplin Easy Double-Knee Barrel Pants.

The Gap version is what I want to talk about today because it's a recent addition to the market, meaning not everyone knows about it yet. These pants are identical to the Kyoto pants in terms of appearance. They too feature an elasticized waist, side welt pockets, back patch pockets, and exposed utilitarian-inspired stitching at the front. In terms of colors, they don't come in as many shades as the Kyoto, but it seems like Gap is slowly adding more to its range because this week, it just dropped white and navy on top of the original brown, tan, and red options. The best part about the pants, especially for someone like me who's 5'1", is that they come in a range of fits from regular to tall and petite.

One Gap shopper shared on the brand's site, "I love these pants. The fabric is not stiff but lightweight. They are roomy without looking baggy." Another noted, "They're flattering and made from a great fabric." If that doesn't convince you, I don't know what will. Without further ado, keep scrolling to shop Gap's Poplin Easy Double-Knee Barrel Pants. If they're anything like J.Crew's Leset-like pants, they'll be sold out in less than a week. You know what to do.

Shop Gap Easy Double-Knee Barrel Pants

Shop Leset Kyoto Pants

Hailey Bieber has a handful of wardrobe signatures: oversize leather jackets, tiny sunglasses, baby tees, and, lately, Gap's Low Rise '90s Loose Jeans. The jeans have become one of her most-worn off-duty staples and appear everywhere from coffee runs to Instagram photo dumps, including a new post she shared yesterday. Now that the jeans are on sale—slashed from $90 to $71—it's tempting to add them to your cart immediately. Before you do, though, there's one other item I recommend you have on hand.

Bieber rarely wears her Gap jeans without a pair of flip-flops. While some people still think flip-flops belong exclusively at the beach, they've become a key part of her California-cool outfit formula, even when there's no sand in sight. I appreciate how she doesn't try to dress up inherently casual low-rise jeans but instead leans into their chill nature with basic flip-flops. As someone who's lived in Southern California my entire life, I have no choice but to cosign this very West Coast trend. Scroll down to see how Hailey Bieber styled the Gap jeans in her most recent Instagram photos and shop them for yourself.

On Hailey Bieber: Gap Low Rise '90s Loose Jeans ($71)

Shop Hailey Bieber's Exact Jeans in Different Colorways

Since I often gravitate toward a uniform approach to dressing, I've always loved basics—the foundation of any wardrobe, especially a minimalist one. I recently wrote about the updated summer basics of 2026, including boatneck tops, colorful T-shirts, black slip dresses, white cotton dresses, capris, cropped flare pants, and knee-length skirts. While working on that story, I started thinking about the brands I rely on most for high-quality basics and the ones I hear fellow editors mention time and again.

The first that came to mind was Flore Flore, which is available at Net-a-Porter and is easily one of the basics labels our editors talk about most. Then there's the basic I've been reaching for nonstop lately: CDLP's Ribbed Stretch Lyocell and Cotton-Blend T-Shirt. The brand is also carried by Net-a-Porter and makes some of the softest, most comfortable tops I own.

Last summer, I picked up my first Cou Cou pieces from Revolve—a pointelle midi dress and a matching tank-and-midi-skirt set—and they've become the most-worn items in my warm-weather rotation. I've even heard a few colleagues say that Cou Cou is the only underwear they wear. Revolve also stocks Enza Costa, which is known for staples like its Bias Slip Dress and Everyday Pants, as well as the L.A.-based label Rue Sophie and Australia's St. Agni.

For more retailer-specific recommendations, I'd say Baserange and Matteau at Ssense; Donni at Shopbop; and Almina Concept, Leset, Vir Vita, Loulou de Saison, and Skims at Nordstrom. Others that consistently come up among fashion editors include Kotn, Los Angeles Apparel, J.Crew, Gap, and Organic Basics. Ahead, shop the brands we go to for high-quality basics.

Shop Editor-Favorite High-Quality Basics

Flore Flore

CDLP

Almina Concept

Leset

Loulou de Saison

Vir Vita

Cou Cou

Enza Costa

Rue Sophie

Baserange

Matteau

Donni

Kotn

St. Agni

Los Angeles Apparel

J.Crew

Gap

Reyèm

Tank Air

Organic Basics

If you're looking for an easy and affordable way to inject your summer 2026 closet with a mix of chic and cool vibes, look no further than the current Gap and J.Crew sales. Both are filled with standout picks that will make you look like a fashion person. At J.Crew, from now until June 1, you can get up to 50% off selected pieces, plus an extra 20% off your purchase of $200 or more with the code ADDTOCART. At Gap, take 20% to 50% off a vacation-ready selection until June 2.

Ahead, I narrowed down a set of Gap and J.Crew sale picks that are guaranteed to get you compliments all summer long. Included are stylish dresses, linen pieces, cool pants, classic T-shirts, sleek sandals, and more elevated basics. While the pieces all feel very much on-trend, they all surprisingly lean timeless, which is a major plus since you can wear them from many more years to come.

Shop Chic Gap and J.Crew Summer Sale Picks

Gap

J.Crew

Memorial Day weekend is official here, which means there's a large number of retailers offering up amazing discounts on the very best products. As a shopping editor, I've been paying attention and noting which brands have seriously great MDW deals worth checking out. Don't worry. I couldn't possibly keep this all to myself, so I'm sharing a list of the top Memorial Day weekend sales, separated by retailer, and recommending a few picks from each brand.

If you're looking to update your wardrobe and restock your go-to beauty buys for summer, then these sales ahead will certainly fulfill your needs. From pretty sundresses and linen pieces that are perfectly breathable to my favorite sunscreen and moisturizer, there's something for every kind of MDW sale shopper. Keep scrolling to uncover 10 sales taking place across the internet this weekend.

Nordstrom

Sale Info: Score up to 50% off during Nordstrom's Half-Yearly Sale.

Date: 5/21 to 6/01

Code: None

J.Crew

Sale Info: Take 40% off your purchase and 50% off of swim.

Date: Through 5/26

Code: Price as marked.

Madewell

Sale Info: Take an extra 30% off sale and 25% off regular-priced dresses, shoes, and tees with the code.

Date: Through 5/26

Code: LONGWEEKEND

Gap

Sale Info: Get 50% off summer essentials and up to 60% off new favorites.

Date: Through 5/26

Code: Price as marked.

Old Navy

Sale Info: Take 50% off tees, tanks, dresses, swim, and more. Plus, score select dresses for $6, $8, $10, and $12.

Date: While supplies last.

Code: Price as marked.

Anthropologie

Sale Info: Score an extra 40% off already-reduced items.

Date: Through 5/26

Code: Discount applied in cart.

Steve Madden

Sale Info: Score 30% off select styles.

Date: Through 5/31

Code: SUNNY

Amazon

Sale Info: Get discounts on select products.

Date: Through 5/26

Code: None

Dermstore

Sale Info: Get up to 25% off select products with code.

Date: Through 5/25

Code: SUN

Sephora

Sale Info: Get up to 50% off select items, and earn 500 points when you spend $75 or more.

Date: Through 5/26

Code: STACKPOINTS

With Memorial Day coming up on Monday, there’s no shortage of sales, and my aunt asked me to shop the Gap, Madewell, and Old Navy ones for her. Old Navy’s sale ends tomorrow with 50% off everything, while Gap and Madewell’s markdowns run through May 26.

Starting with Gap, the retailer is offering 40–60% off and is one of the best places for summer basics. During the last sale, I picked up a handful of the most comfortable underwear I own from the Breathe line, which is currently on sale for $10 each or five for $35. I also sent her a few sundresses and swimwear options.

At Madewell, there’s up to 25% off dresses, shoes, and T-shirts, plus an extra 30% off sale styles with the code LONGWEEKEND. My favorites include the ’90s V-Neck Baby Tee, The Easy Shirt, the Drawstring Midi Skirt, the Strapless Ruched Midi Dress in Poplin, and the best-selling Greta Ballet Flat.

Over at Old Navy, standouts include the Asymmetrical Draped Midi Skirt and Handkerchief Hem Midi Skirt, both $18, along with a $20 Twill Smocked-Waist Maxi Skirt. The lowest-priced find was a pair of flip-flops for under $3. Shop these and more below.

Gap

Madewell

Old Navy

If you've been on a certain side of TikTok lately, you may have noticed people posting their Gap purchases. Yesterday, I was scrolling and saw one of my favorite people to follow, Alivia, talking about a pair of $40 Jelly Flip Flops, and I immediately went to look them up. When I went on the Gap website, I noticed it's currently having a sale: 40% off everything, including new arrivals, until the end of the day on May 14.

With summer nearly here, I decided to look through its warm-weather staples, including tank tops, T-shirts, and halters. While browsing through the dresses and skirts, a few stood out—the Shirred Maxi Dress, Poplin Maxi Skirt, and Pointelle Polo Maxi Dress. I'd also recommend the discounted swimwear, like the contrast-trim bikini top with the matching swim skort and the balconette bikini top with coordinating bottoms.

Below, shop the sale before it ends tomorrow.

Shoes

Tops

Dresses & Skirts

Swimwear

As I'm shopping for summer, I decided to see what I could find for $100 and under. My mind started thinking through all of my warm-weather wardrobe staples, since some of my favorites start at just $10, like Gap’s Breathe underwear. Since I live in New York City, the air conditioner is blasting everywhere in the summertime, and it cools off at night, so I always like to keep a lightweight cardigan on me, such as J.Crew’s Jackie. I love natural fibers when it’s hot out as well, especially 100% cotton and silk pieces. For shoes, kitten heels are a go-to.

For beauty purchases under $100, I’ve been wanting to try Westman Atelier’s Hydrobalm Sheer Tinted Lipstick and Fara Homidi’s Smudge & Contour Lip Pencil. I’ll be restocking my Ouai shampoo, Rōz leave-in conditioner, and the Clinique lip oil I get compliments on every time I wear it. I swear by the Is Clinical Active Peel Treatment for exfoliating, which is a must during the summer heat, as is a gel moisturizer like Sofie Pavitt’s new oil-free one. I’m also looking for a new skin tint now that my go-to YSL one has been discontinued, and I was recommended Kylie Cosmetics as an alternative.

Shop these and more below.

Under $20

Under $50

Under $100