<![CDATA[ Latest from Who What Wear in Fragrance ]]> https://www.whowhatwear.com/beauty/fragrance Fri, 12 Jun 2026 06:00:00 +0000 en <![CDATA[ Since Replacing My Daily Perfume With These Body Mists, I've Been Inundated With Compliments ]]> https://www.whowhatwear.com/beauty/fragrance/byredo-body-mists 8kHAMkjNVkDFGr6b6cc9cX Fri, 12 Jun 2026 06:00:00 +0000 <![CDATA[ The Best Fragrances of 2026 ]]> https://www.whowhatwear.com/beauty/best-fragrances-2026 Ph6WDWtUb6zGwBxSF526d9 Wed, 10 Jun 2026 10:30:00 +0000 Wed, 10 Jun 2026 15:35:07 +0000 <![CDATA[ I Asked 9 Beauty Editors to Share the Nostalgic Perfumes That Shaped Them ]]> https://www.whowhatwear.com/beauty/fragrance/best-nostalgic-perfumes PJXpZxZUfGPgf5phJSpWPn Mon, 08 Jun 2026 06:00:00 +0000 Mon, 08 Jun 2026 09:25:40 +0000 <![CDATA[ We Own Hundreds of Fragrances—These Are the 8 We'd Put in Your Suitcase for a Tropical Vacation ]]> https://www.whowhatwear.com/beauty/fragrance/best-tropical-fragrances 5pMxffdFeXXmQzj5QkYrdL Sun, 07 Jun 2026 03:59:06 +0000 Thu, 11 Jun 2026 23:41:26 +0000 <![CDATA[ I Asked Experts What Summer 2026 Will Smell Like—6 Perfume Trends You'll Want on Your Radar ]]> https://www.whowhatwear.com/beauty/fragrance/summer-fragrance-trends-2026 XQi9F4fr3fkhaLwfLKnJuC Thu, 04 Jun 2026 08:00:00 +0000 Thu, 04 Jun 2026 20:00:29 +0000 <![CDATA[ "Heavenly" and "Hypnotic"—My Most Complimented Perfumes All Have This One Thing in Common ]]> https://www.whowhatwear.com/beauty/fragrance/best-tuberose-perfumes SHdBPHbWfwSMrrmv3vpWj4 Tue, 02 Jun 2026 06:00:00 +0000 Tue, 02 Jun 2026 13:40:20 +0000 <![CDATA[ Diptyque's Summer Collection Is So Chic—8 Limited-Edition Items I'm Eyeing ]]> https://www.whowhatwear.com/beauty/fragrance/diptyque-summer-collection-2026 xTdYC8byvbSjR5FVmGbAAC Sat, 30 May 2026 09:00:00 +0000 Sat, 30 May 2026 18:29:03 +0000 <![CDATA[ If Marie Antoinette, Ribbon, and Coquette Blush Are Your Hyperfixations, This Scent Was Made for You ]]> https://www.whowhatwear.com/beauty/fragrance/best-fruity-gourmand-perfumes gRBtp6VwbmyVniZiWjJ35A Fri, 29 May 2026 09:00:00 +0000 Fri, 29 May 2026 21:37:57 +0000 <![CDATA[ Not Fruity, Not Floral—This Perfume Is My Secret to Smelling Expensive This Summer ]]> https://www.whowhatwear.com/beauty/fragrance/best-matcha-perfumes L2NLWoiZSatudqwL9wZoWd Thu, 28 May 2026 06:00:00 +0000 Fri, 29 May 2026 10:23:14 +0000 <![CDATA[ I've Done the Research: This Is Where the 1% Buy Their Beauty Products ]]> https://www.whowhatwear.com/beauty/fragrance/where-the-1-per-cent-shop-for-beauty 9xU8QsEekdpzestusWVJC Thu, 28 May 2026 05:00:00 +0000 Mon, 08 Jun 2026 10:43:17 +0000 <![CDATA[ Confirmed: J.Law Wears the $24 It-Girl Perfume That Makes You Smell Wildly Expensive ]]> https://www.whowhatwear.com/beauty/fragrance/cyklar-perfume-oil-jennifer-lawrence-2026 4QF3oihqCSXdqWx3JNUCN Tue, 26 May 2026 17:53:32 +0000 Wed, 27 May 2026 15:38:38 +0000 <![CDATA[ Introducing Your Warm-Weather Fragrance Wardrobe: From Airy Spring Florals to Sparkling Summer Fruits ]]> https://www.whowhatwear.com/beauty/fragrance/spring-to-summer-fragrances TjqE4GRq6goX6xtGou4HMm Sat, 23 May 2026 09:00:00 +0000 Sat, 23 May 2026 23:40:12 +0000 <![CDATA[ Phlur Just Launched Two New Tropical Scents For Summer—I'm Ready for Sun, Sand, and Compliments ]]> https://www.whowhatwear.com/beauty/fragrance/phlur-new-summer-scents-2026 xUXceLwoTA7un5MHSkosWA Fri, 22 May 2026 09:00:00 +0000 <![CDATA[ Pistachio Perfumes Are Up 852.5%—Your Guide to the Best Salty, Creamy, and Subtly Sweet Scents ]]> https://www.whowhatwear.com/beauty/fragrance/pistachio-perfume-trend fi4sdv2rLXNivZR6AMD2CZ Thu, 21 May 2026 22:47:04 +0000 Sat, 23 May 2026 00:16:14 +0000 <![CDATA[ I've Been Observing for 8 Weeks—These Are the Beauty Products It Girls Are Secretly Using Right Now ]]> https://www.whowhatwear.com/beauty/it-girl-beauty-products-uk eRXsdkBTMjcVH9973T3gaT Thu, 21 May 2026 06:00:00 +0000 <![CDATA[ Beauty Editors Agree: These 13 Nordstrom Scents Have the Highest Compliment-Earning Potential ]]> https://www.whowhatwear.com/beauty/fragrance/editor-loved-nordstrom-perfumes ALLQwzARzntG6TU9M7xUJ3 Mon, 18 May 2026 21:39:43 +0000 Tue, 19 May 2026 22:30:38 +0000 <![CDATA[ Trust Me: These 11 Fragrances Are Like a Summer Holiday in a Bottle ]]> https://www.whowhatwear.com/beauty/fragrance/summer-perfumes-2026 Joatk3RQdLbBz6yJKeqFFm Mon, 18 May 2026 06:00:00 +0000 Tue, 19 May 2026 13:46:44 +0000 <![CDATA[ My Spring Beauty Aesthetic Is "Jonathan Anderson's Dior"—5 Trending Looks I'm Trying ASAP ]]> https://www.whowhatwear.com/beauty/jonathan-anderson-dior-spring-beauty-trend p66NuyTuyirhP5eNWbDQzk Sun, 17 May 2026 08:00:00 +0000 <![CDATA[ This Expensive-Smelling Perfume Makes Me Feel Like a Rich Italian Heiress ]]> https://www.whowhatwear.com/beauty/fragrance/italian-perfumes Sfzg5eokscZrUatW5sdXiM Sat, 16 May 2026 06:00:00 +0000 <![CDATA[ "Fresh, Warm, and Light": Austin Butler Smells Like *This* New Designer Fragrance ]]> https://www.whowhatwear.com/beauty/fragrance/austin-butler-fragrance-interview k5QSZVKz8CgDWhNx8qSNp5 Fri, 15 May 2026 21:55:13 +0000 Fri, 15 May 2026 22:16:34 +0000 <![CDATA[ "It Becomes a Second Skin": Victoria Justice on Pop Star Perfume, Nostalgic Roles, and Her New Clean Scent ]]> https://www.whowhatwear.com/beauty/fragrance/victoria-justice-fragrance-interview tsYBAYxSXaNqvAiM3Hks7Y Fri, 15 May 2026 17:34:51 +0000 Tue, 26 May 2026 14:31:43 +0000 <![CDATA[ Per Our Editors' Group Chats, These Are the Best Colognes a Man Can Wear ]]> https://www.whowhatwear.com/beauty/fragrance/best-cologne-for-men P2cpPsyZXA9sDAHF6SgLKJ Fri, 15 May 2026 03:59:15 +0000 Fri, 15 May 2026 15:26:42 +0000 <![CDATA[ This French Brand Is Responsible for 90% of My Perfume Compliments ]]> https://www.whowhatwear.com/beauty/fragrance/best-matiere-premiere-perfumes 2CiuVujfCktpwd6uWopWFF Thu, 14 May 2026 06:00:00 +0000 Thu, 14 May 2026 10:27:11 +0000 <![CDATA[ Insiders Swear This Fragrance Hack Makes Any Perfume Last Longer—I'm Exposing the Secret ]]> https://www.whowhatwear.com/beauty/fragrance/best-fragrance-primers DnHJRp9FuxQ5xVW9Pnir3e Wed, 13 May 2026 08:00:00 +0000 Wed, 13 May 2026 18:53:27 +0000 <![CDATA[ Love It or Hate It, This Summer Scent Combination Has People Chasing Me Down the Street ]]> https://www.whowhatwear.com/beauty/fragrance/vanilla-and-coconut-perfumes EQiWsUdtnE8wa5xnimTiqE Tue, 12 May 2026 06:00:00 +0000 Tue, 12 May 2026 13:18:56 +0000 <![CDATA[ I’m Calling It: This Fresh Cologne Will Be the Scent of the Summer ]]> https://www.whowhatwear.com/beauty/fragrance/escentric-moleclues-cologne-one 5LQipJNd2HPNUpdtVFYyF9 Thu, 07 May 2026 05:00:00 +0000 Thu, 07 May 2026 11:04:32 +0000 <![CDATA[ Notes of Sea Breeze and Open Water—19 Aquatic Perfumes That Smell Like Summer Shores ]]> https://www.whowhatwear.com/beauty/fragrance/best-aquatic-fragrances qtLu2HXAbdAkkaFSwNC425 Wed, 06 May 2026 08:00:00 +0000 Wed, 06 May 2026 23:16:57 +0000 <![CDATA[ The Chicest Individuals I Know Are Making Room on Their Vanities for This Tangy Perfume ]]> https://www.whowhatwear.com/beauty/fragrance/best-passionfruit-perfumes Uy9JCHkQK3saZvjaF2tXkP Wed, 06 May 2026 08:00:00 +0000 <![CDATA[ Editors Agree: These Dreamy Fragrances Have "The Best Mother's Day" Written All Over Them ]]> https://www.whowhatwear.com/beauty/fragrance/fragrances-for-mothers-day-to-gift MfF9QMKj2x83BSLJ6BQbH6 Wed, 06 May 2026 01:23:11 +0000 Wed, 06 May 2026 23:59:27 +0000 <![CDATA[ Confirmed: Charli XCX Wore This Bratty Perfume to the Met Gala ]]> https://www.whowhatwear.com/beauty/fragrance/charli-xcx-perfume-the-met-gala-2026 K6pAcVXS2LZ7RT9HJregtW Tue, 05 May 2026 08:18:09 +0000 <![CDATA[ Sequins, Sweat, and Champagne—This Editor-Beloved Perfume Is the Fragrance Equivalent of a NYC Party Girl ]]> https://www.whowhatwear.com/beauty/fragrance/discotheque-brand-review QijSMkdgZasVbx3Wwz87TJ Sun, 03 May 2026 08:00:00 +0000 Wed, 06 May 2026 19:19:04 +0000 <![CDATA[ I Polled 37 Real Brides and Perfumers—These Are the 9 Best Wedding-Day Fragrances, Period ]]> https://www.whowhatwear.com/beauty/fragrance/best-fragrance-for-wedding-day k8wud9fz6yoW4kKQYNq7YQ Thu, 30 Apr 2026 08:00:00 +0000 Thu, 30 Apr 2026 13:43:02 +0000 <![CDATA[ Finally! I've Worked Out How to Smell Exactly Like Victoria Beckham for Just £30 ]]> https://www.whowhatwear.com/beauty/fragrance/victoria-beckham-beauty-perfume-discovery-set 9evxhfKKpMpsbkr9MpsBuk Sun, 26 Apr 2026 06:00:00 +0000 Mon, 27 Apr 2026 12:24:00 +0000 <![CDATA[ I've Been Observing for 8 Weeks—These Are the Beauty Products It Girls Are Secretly Using Right Now ]]> https://www.whowhatwear.com/beauty/it-girl-beauty-products Y3YgSUHHwj3d7Wzb23nGcg Sat, 25 Apr 2026 08:00:00 +0000 Wed, 20 May 2026 21:34:49 +0000 <![CDATA[ Bright, Elegant, and Destined for Compliments—This Italian Fragrance Is All I'm Wearing This Summer ]]> https://www.whowhatwear.com/beauty/fragrance/bulgari-eau-parfumee-the-imperial-review MD5soLJ7eY8izPJS45wpdV Thu, 23 Apr 2026 08:00:00 +0000 <![CDATA[ Not to Be Dramatic, But I've Just Discovered the Most Expensive-Smelling Perfume for Spring ]]> https://www.whowhatwear.com/beauty/fragrance/chloe-atelier-des-fleurs-plage-du-figuier-perfume pGEsrPUweEppQpbBLB3oW Tue, 21 Apr 2026 06:00:00 +0000 <![CDATA[ When I Want to Exude Quiet Confidence, I Reach for These Power Perfumes ]]> https://www.whowhatwear.com/beauty/fragrance/best-power-perfumes yFeeRxLpMzdvUjo6xcgUpd Mon, 20 Apr 2026 06:00:00 +0000 Tue, 21 Apr 2026 10:08:45 +0000 <![CDATA[ Mark My Words: The Most Elegant Women Will Be Wearing This Scent for Summer ]]> https://www.whowhatwear.com/beauty/fragrance/phlur-honey-moon-perfume-review gMx2kDAaEdjhjXEwvogWu6 Fri, 17 Apr 2026 06:00:00 +0000 <![CDATA[ 120+ Sephora Products Later, My 54-Year-Old Mom and I Deem These 17 the Ultimate Game Changers ]]> https://www.whowhatwear.com/beauty/sephoria-best-beauty-products-2026 RBJ5u564iyqErU4dspEkyG Thu, 16 Apr 2026 08:00:00 +0000 Thu, 16 Apr 2026 12:29:24 +0000 <![CDATA[ I Test Beauty Products for Work—Here's What I'd Buy From the Sephora Sale With $220 ]]> https://www.whowhatwear.com/beauty/sephora-spring-savings-event-2026 jYGVNNpKmbQgptKXq2KKiL Wed, 15 Apr 2026 08:00:00 +0000 Wed, 15 Apr 2026 14:50:00 +0000 <![CDATA[ As Much as I Want to Gatekeep, This $41 Target Fragrance Is Too Good to Keep Secret ]]> https://www.whowhatwear.com/beauty/fragrance/scents-unearthd-review bZwrSPD4iyjEpQbCpkaB2g Wed, 15 Apr 2026 07:00:00 +0000 <![CDATA[ I’m a Beauty Editor Who Loves a Dewy, Spring Scent—13 On-Sale Fragrances I’m Buying at Sephora ]]> https://www.whowhatwear.com/beauty/fragrance/sephora-savings-event-spring-fragrance-picks-2026 yRabUfgZeeypjoJL6brkx9 Tue, 14 Apr 2026 08:00:00 +0000 <![CDATA[ We Could Legitimately Wear Prada Beauty Every Day—10 Tubes and Perfumes Worth Saving Up For ]]> https://www.whowhatwear.com/beauty/best-prada-beauty-products 7Z6cgyNW9TYsezywJy3rkB Tue, 14 Apr 2026 08:00:00 +0000 Tue, 14 Apr 2026 14:59:01 +0000 <![CDATA[ For Me, Spring 2026 Is All About an Intentional Beauty Routine—13 Mindful Must-Haves I'm Using on Repeat ]]> https://www.whowhatwear.com/beauty/mindful-beauty-essentials 8FmXmYozHyvGYt8nJpixtG Sat, 11 Apr 2026 11:00:00 +0000 Fri, 17 Apr 2026 00:29:42 +0000 <![CDATA[ From the Farmers Market to Date Night: Bella Hadid Has a Scent for Every Situation—Here's Her Personal Guide ]]> https://www.whowhatwear.com/beauty/fragrance/bella-hadid-fragrance-interview 5rsSSH4Fg2hdmws6FwuMgG Sat, 11 Apr 2026 09:00:00 +0000 Mon, 13 Apr 2026 16:10:24 +0000 <![CDATA[ Soft, Sweet, and Golden—These Honey Perfumes Embody a Sunday Morning at the Farmers Market ]]> https://www.whowhatwear.com/beauty/fragrance/best-honey-perfume f7R7QDQANUHSSG29XH4Hh4 Sat, 11 Apr 2026 07:00:00 +0000 Fri, 17 Apr 2026 03:38:11 +0000 <![CDATA[ Modern-Day Disco Divas Are Chic, But a Laurel Canyon Aesthetic Is My '70s Beauty Obsession—How I'm Re-Creating It ]]> https://www.whowhatwear.com/beauty/laurel-canyon-beauty-lookbook XyGFFTPWmV7JNPUS6SmPp3 Fri, 10 Apr 2026 11:00:00 +0000 Fri, 10 Apr 2026 16:26:49 +0000 <![CDATA[ If You Wear a Perfume With This Juicy, Underrated Note, I'll Automatically Know You're Chic ]]> https://www.whowhatwear.com/beauty/fragrance/lychee-perfumes tfmEpj9pbLPpFR438Wxvbi Thu, 09 Apr 2026 11:00:00 +0000 Mon, 13 Apr 2026 22:26:53 +0000 <![CDATA[ I'm a Fragrance Expert—Trust Me: These 11 Perfumes Will Come to Define 2026 ]]> https://www.whowhatwear.com/beauty/fragrance/popular-perfumes-2026 4doWQKofxGwfzautp4yvok Thu, 09 Apr 2026 06:00:00 +0000 Thu, 09 Apr 2026 11:24:21 +0000 <![CDATA[ Calling It: This Forgotten Calvin Klein Perfume Is About to Make a Major Comeback ]]> https://www.whowhatwear.com/beauty/fragrance/calvin-klein-euphoria-elixirs J8DpRdFBAsQLqFsNwDVctP Wed, 08 Apr 2026 10:34:51 +0000 Wed, 08 Apr 2026 12:29:15 +0000