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                            <title><![CDATA[ Latest from Who What Wear in Fragrance ]]></title>
                <link>https://www.whowhatwear.com/beauty/fragrance</link>
        <description><![CDATA[ All the latest fragrance content from the Who What Wear team ]]></description>
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                                                            <title><![CDATA[ This 800-Year-Old Fragrance Brand Is My Best-Kept Secret for Winning Perfume Compliments ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-santa-maria-novella-perfumes</link>
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                            <![CDATA[ They're breathtaking. ]]>
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                                                                        <pubDate>Sun, 26 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                <p>Anyone who knows me will know that Italy is my favourite place in the entire world. What’s not to love about it? It’s a country I—and my taste buds—could never grow tired of. From the serene beauty of the northern lakes and Dolomites to the ancient charm of Rome, every visit has deepened my appreciation for Italian culture. My next trip is to Florence, and there is one place that's top of my list to visit, and no, it's not a restaurant or a gelato spot. It's Officina Profumo-Farmaceutica di Santa Maria Novella, one of the world's oldest beauty brands and <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfume </a>houses.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="rkXwMpSGfpFPmMZTPiBbpZ" name="1890" alt="Inside the Santa Maria Novella pharmacy store" src="https://cdn.mos.cms.futurecdn.net/rkXwMpSGfpFPmMZTPiBbpZ.webp" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Santa Maria Novella)</span></figcaption></figure><p>When it comes to heritage beauty brands, few rival the legacy of Officina Profumo-Farmaceutica di Santa Maria Novella. Widely considered the world's oldest pharmacy, it opened in Florence in 1221, when a group of Dominican friars established the convent of Santa Maria Novella and cultivated a botanical garden where the natural ingredients were then used for medicines, ointments and balms. More than 800 years on, the botanical craftsmanship remains today. Its collection has expanded over the centuries to include fragrances, skincare and body care, and both the draw-dropping interiors of the store and every product in the wooden apothecary cabinets are steeped in Florentine history. Its fragrances are amongst some of the oldest in the world, and the brand has even created scents for royalty.<br><br>And as a beauty editor, I know that Santa Maria Novella scents are considered amongst some of the <a href="https://www.whowhatwear.com/beauty/fragrance/italian-perfumes">best Italian perfumes</a>. These exquisite bottles come housed in tome-like packaging that allows you to enjoy a small piece of the pharmacy at home, and the scents themselves are honestly breathtaking. Thankfully, you don't need a city break to Florence to discover them, as they're easy to find in the UK. I regularly wear some of the brand's most iconic fragrances—these are the ones I've fallen in love with.</p><h3 class="article-body__section" id="section-best-santa-maria-novella-perfumes"><span>Best Santa Maria Novella Perfumes</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rREH2tHnwRqvuZChYnujKF" name="IMG_4385" alt="A photo of Santa Maria Novella perfumes" src="https://cdn.mos.cms.futurecdn.net/rREH2tHnwRqvuZChYnujKF.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><ul><li><strong>Best Overall: </strong><a href="https://www.libertylondon.com/uk/acqua-eau-de-parfum-100ml-R621073006.html" target="_blank">Aqua Eau de Parfum</a></li><li><strong>Best Luxurious Scent:</strong> <a href="https://www.libertylondon.com/uk/l%E2%80%99iris-eau-de-parfum-100ml-000802807.html" target="_blank">L'Iris Eau de Parfum</a></li><li><strong>Best Botanical Scent: </strong><a href="https://www.harrods.com/en-gb/p/santa-maria-novella-nectarium-eau-de-cologne-100ml-000000000000262110">Necatrium Eau de Cologne</a></li><li><strong>Best Floral:</strong> <a href="https://www.libertylondon.com/uk/rosa-gardenia-eau-de-cologne-100ml-000802802.html" target="_blank">Rose Gardenia Eau de Cologne</a></li><li><strong>Best Smoky Scent: </strong><a href="https://uk.smnovella.com/products/edctab" target="_blank">Tabacco Toscano Eau de Cologne</a></li></ul><h2 id="1-acqua">1. Acqua</h2>        <div class="featured_product_block featured_block_standard" data-id="79eea298-875a-11f1-a973-8b31d7f264d8">            <a href="https://www.libertylondon.com/uk/acqua-eau-de-parfum-100ml-R621073006.html" data-model-name="Acqua Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aN4qSK4bk2j8LK7E42eHgX.jpg" alt="Acqua Eau De Parfum 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Officina Profumo-Farmaceutica di Santa Maria Novella</div>                                        <div class="featured__title">Acqua Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pear, freesia, lotus, musk<br><br>This one was love at first spritz. It's like diving into the cool, sparkling waters of an Italian lake, or sitting nearby a trickling fountain in the dappled shade of pear trees whilst enjoying an aperitivo. It's a fresh <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">floral perfume</a>, and the type of aquatic scent that I want to liberally splash all over my skin in the summer—it's so easy to wear. It draws its inspiration from the Grotta degli Animali, a 16th-century water fountain set in Villa Medicea di Castello.</p></p>                </div>                            </div>        </div><h2 id="2-l-iris">2. L'Iris</h2>        <div class="featured_product_block featured_block_standard" data-id="79eea220-875a-11f1-bf4d-6bb5a6ebac53">            <a href="https://www.libertylondon.com/uk/l%E2%80%99iris-eau-de-parfum-100ml-000802807.html" data-model-name="L’Iris Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ihRaeSBRCbbMrtrHUfEwUX.jpg" alt="L’iris Eau De Parfum 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Officina Profumo-Farmaceutica di Santa Maria Novella</div>                                        <div class="featured__title">L’Iris Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Galbanum, timur pepper, neroli, geranium, magnolia champaca, jasmine sambac, iris, musk, ambergris<br><br>If you want to try a fragrance that is quintessentially Florentine, then this is the one to try. Iris is not only Florence's official symbol, but the 16th-century French queen Catherine de' Medici (who commissioned the brand to create a fragrance—<a href="https://www.libertylondon.com/uk/acqua-della-regina-eau-de-cologne-100ml-R559001006.html" target="_blank">Acqua della Regina</a>) introduced the Tuscan tradition of iris-scented leather gloves to France. It's also one of the most expensive ingredients in perfumery, so naturally carries an air of luxury. This floral, powdery, soapy scent leaves you feeling elegant and clean-smelling. If you want to smell like a graceful Renaissance queen, then I implore you to try it.</p></p>                </div>                            </div>        </div><h2 id="3-nectarium">3. Nectarium</h2>        <div class="featured_product_block featured_block_standard" data-id="79eea306-875a-11f1-96fc-6b4b697bd77e">            <a href="https://www.harrods.com/en-gb/p/santa-maria-novella-nectarium-eau-de-cologne-100ml-000000000000262110" data-model-name="Nectarium Eau de Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/G2nDJXrQxBdEEe3TLGXVcX.jpg" alt="Santa Maria Novella Nectarium Eau De Cologne (100ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Officina Profumo-Farmaceutica di Santa Maria Novella</div>                                        <div class="featured__title">Nectarium Eau de Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Orange, lemon, lavender, honey accord, tobacco leaves, patchouli, tonka bean, labdanum<br><br>Santa Maria Novella's newest scent is exclusive to Harrods, so no trip to Italy is required for this one. It does, however, transport you straight to an Italian botanical garden. Specifically, into nectar-filled flowers. It's aromatic, a little smoky and bitter at first, but as it wears on the skin, the honeyed accent blooms further into a golden, nectar-like haze that lingers on the skin and becomes sweeter with every passing hour. Combined with the scent of <a href="https://www.whowhatwear.com/best-lavender-perfumes">lavender</a>, it feels almost nostalgic and dream-like. It makes me feel like I've stepped into a secret flower garden that's abuzz with bumblebees.</p></p>                </div>                            </div>        </div><h2 id="4-tabacco-toscano">4. Tabacco Toscano</h2>        <div class="featured_product_block featured_block_standard" data-id="79eea36a-875a-11f1-b48e-6f2582eeee28">            <a href="https://uk.smnovella.com/products/edctab" data-model-name="Tabacco Toscano Eau de Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iy4ENVqBxxz99rMjg8RSm6.jpg" alt="100 Ml - 3.40 Fl.oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Officina Profumo-Farmaceutica di Santa Maria Novella</div>                                        <div class="featured__title">Tabacco Toscano Eau de Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, Tuscan tobacco leaves, leather, amber, birchwood, cedarwood, guaiacum, sandalwood, musk, vanilla<br><br>I'm not usually one for a smoky perfume, but this one changed everything for me, and it's now one of my favourites of the bunch. Rather than being overpowering like some tobacco scents can be, this sensual, smoky scent lingers close to the skin, becoming at one with the natural warmth it. Think unfurling plumes of smoke, charred, glowing embers of <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla</a> and old leather-bound books illuminated by a crackling <a href="https://www.whowhatwear.com/beauty/fragrance/fireplace-perfumes">fireplace</a>.</p></p>                </div>                            </div>        </div><h2 id="5-rose-gardenia">5. Rose Gardenia</h2>        <div class="featured_product_block featured_block_standard" data-id="40babf9c-875b-11f1-acff-6d9c0e152a9b">            <a href="https://www.libertylondon.com/uk/rosa-gardenia-eau-de-cologne-100ml-000802802.html" data-model-name="Rosa Gardenia Eau de Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rMNwBR6fNwBp3reUMyTBk.jpg" alt="Rosa Gardenia Eau De Cologne 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Officina Profumo-Farmaceutica di Santa Maria Novella</div>                                        <div class="featured__title">Rosa Gardenia Eau de Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, almond blossom, orange blossom, gardenia, centifolia rose, fig leaf, jasmine, sandalwood, vanilla, musk<br><br><a href="https://www.whowhatwear.com/uk/best-floral-perfumes">Floral perfume</a> lovers, step forward. Imagine wandering through an Italian rose garden after a downpour, with pink and white flowers dewy with raindrops on their petals. Gardenia gives it a creamy quality that feels like you're sinking into a bed of fluffy white petals, and the dry-down is equally enchanting, with smooth sandalwood, vanilla and skin-like musk.</p></p>                </div>                            </div>        </div><h2 id="6-melograno">6. Melograno </h2>        <div class="featured_product_block featured_block_standard" data-id="40bac01e-875b-11f1-8f95-03eac824094c">            <a href="https://www.libertylondon.com/uk/melograno-eau-de-cologne-100ml-000802800.html#pos=26" data-model-name="Melograno Eau de Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gbv5eumZ47FKjVN9BaiSHT.jpg" alt="Melograno Eau De Cologne 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Officina Profumo-Farmaceutica di Santa Maria Novella</div>                                        <div class="featured__title">Melograno Eau de Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, bitter orange, spices, pomegranate accord, rose, ylang-ylang, oakmoss, labdanum, patchouli, musk<br><br>Melograno (the Italian word for the pomegranate tree) is one of the brand's most iconic fragrances. When you imagine a classic perfume, this is exactly how that smells. It's soapy and aldehydic, yet earthy and mossy, and spicy and fruity all at once. It also comes in a chic home fragrance diffuser built from terracotta that comes in the shape of a pomegranate and is infused with this very scent.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ It's "Hot Girl Walk" Season—17 Beauty Products Keeping Editors' Skin, Hair, and Smell in Check ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/post-gym-beauty-products</link>
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                            <![CDATA[ Essentials for our busiest and sweatiest season. ]]>
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                                                                        <pubDate>Sat, 25 Jul 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                <p>If you live anywhere near <a href="https://www.whowhatwear.com/tag/new-york"><u>New York City</u></a>, you'll know this has been a record-breakingly hot summer. Between the temperatures that climb past 100ºF and the near-tropical humidity, the East Coast has felt like a furnace for the better part of the season—giving the term "hot girl walk" a whole new meaning when Who What Wear editors try to get their steps in. </p><p>Though I, along with my fellow editors, love working out, trying new fitness classes, and lounging outside under the beating sun (while <a href="https://www.whowhatwear.com/beauty/skin/best-face-sunscreen"><u>slathered in sunscreen</u></a>, of course), there's nothing I detest more than sweating. The salty excrement removes my makeup, slicks my hair, and—let's be honest—doesn't do anything beneficial in terms of body odor. While I can't promise a <a href="https://www.whowhatwear.com/beauty/best-sweat-proof-beauty-products"><u>sweat-free summer</u></a> unless you stay cooped up indoors or shrouded beneath a Victorian parasol, I <em>can</em> share the products insiders trust to freshen up after steamy workouts, the skincare hacks that save their skin when <a href="https://www.whowhatwear.com/best-face-washes"><u>face wash</u></a> isn't immediately available, and the <a href="https://www.whowhatwear.com/beauty/skin/hanni-bodycare-review"><u>shower essentials</u></a> that truly strip away sweaty funk. Let's face it. Your normal products just aren't cutting it in this weather.</p><p>Keep reading for the 17 products editors keep close when musty workouts, thick air, and sweaty temps threaten to destroy our skin and hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9awnX4WLbjzzS54SMg7i77" name="712410499_18598537699050121_2252726063033199414_n" alt="A woman wearing an all-black athletic outfit on a walk." src="https://cdn.mos.cms.futurecdn.net/9awnX4WLbjzzS54SMg7i77.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DZCgqrpDHtb/?img_index=1" target="_blank">chey_maya</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-17-editor-approved-products-for-combating-sweat-and-stink"><span>17 Editor-Approved Products for Combating Sweat and Stink</span></h3>        <div class="featured_product_block featured_block_standard" data-id="83f6efd4-86dd-11f1-b456-95b0b70e1ccd">            <a href="https://www.revolve.com/personal-day-trust-me-on-this-hypochlorous-acid-spray/dp/PDAY-WU7/" data-model-name="Trust Me on This Hypochlorous Acid Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.95%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bVLASBVvpc4MXZqWJGhvqP.jpg" alt="Trust Me on This Hypochlorous Acid Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Personal Day</div>                                        <div class="featured__title">Trust Me on This Hypochlorous Acid Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you tend to jam-pack your schedule like me, you'll likely find yourself running from the gym to the office to late-night drinks without the chance for a proper facial cleanse. To keep acne-causing bacteria at bay, I freshen up after a long walk or workout with the Trust Me on This Hypochlorous Acid Spray from <a href="https://www.whowhatwear.com/beauty/lili-reinhart-beauty-interview">Lili Reinhart's skincare brand, Personal Day</a>. The lightweight mist not only feels refreshing but also calms and cools the skin after being exposed to irritating heat—a godsend for anyone with rosacea. (I'm speaking from experience.)</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rNfQZuz7pUsektHnJC9rMH" name="alyssawalking.JPG" alt="Who What Wear editor Alyssa Brascia out on a walk." src="https://cdn.mos.cms.futurecdn.net/rNfQZuz7pUsektHnJC9rMH.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="83f6f042-86dd-11f1-af4c-d9d7403a9ae9">            <a href="https://www.sephora.com/product/cyklar-naked-neroli-mandelic-acid-brightening-deodorant-gel-with-48-hour-odor-protection-P520223" data-model-name="Naked Neroli Mandelic Acid Brightening Deodorant Gel With 48-Hour Odor Protection" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jYWESy4n6hZfbHsAsU728k.webp" alt="CYKLAR, Naked Neroli Mandelic Acid Brightening Deodorant Gel With 48-Hour Odor Protection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Naked Neroli Mandelic Acid Brightening Deodorant Gel With 48-Hour Odor Protection</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"Let me paint you a picture: It's 6 p.m. in NYC during a heat wave. You've walked 17,000 steps, your makeup has completely melted off, and your hair is a frizzy mess," illustrates associate social media editor <a href="https://www.instagram.com/emmmahugh/" target="_blank">Emma Hughes</a>. "But when you do a quick smell check before dinner, you realize you have absolutely zero BO, not minimal—literally nonexistent. To experience this minor miracle for yourself, add the Cyklar deodorant to your routine immediately."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="BBpu65jpZs9P3vu2LZgzkU" name="IMG_0017.JPG" alt="Emma Hughes on a sunny walk." src="https://cdn.mos.cms.futurecdn.net/BBpu65jpZs9P3vu2LZgzkU.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/emmmahugh/" target="_blank">emmmahugh</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="83f6f0b0-86dd-11f1-abf4-a1e98acbf830">            <a href="https://www.sephora.com/product/cape-town-super-invisible-dry-shampoo-P522382" data-model-name="Cape Town Super Invisible Dry Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2EPwVcC6jodKJ3ANFcuUoe.webp" alt="OUAI, Cape Town Super Invisible Dry Shampoo - Cape Town"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OUAI</div>                                        <div class="featured__title">Cape Town Super Invisible Dry Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"As a fine-haired person, I'm always trying to extend the time between washdays. On sweaty summer days, it can feel like a losing battle," says beauty editor <a href="https://www.whowhatwear.com/author/kaitlyn-mclintock">Kaitlyn McLintock</a>. "That's when I bring out my all-time <a href="https://www.whowhatwear.com/best-dry-shampoo">favorite dry shampoo</a>. Ouai's Super Dry Shampoo sops up excess oil, gives my limp hair some much-needed volume, and scents it with a fresh, herby fragrance. I swear by it."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="iuND9peHEvEybq9fdXuZrP" name="LmUmGZAXdFRsrBzcHv9APP-1200-80.jpg copy" alt="A can of Ouai dry shampoo." src="https://cdn.mos.cms.futurecdn.net/iuND9peHEvEybq9fdXuZrP.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/kaitlyn_mclintock/" target="_blank">kaitlyn_mclintock</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="83f6f11e-86dd-11f1-91b5-952ffac4a085">            <a href="https://www.sephora.com/product/eucalyptus-wipe-P525242?" data-model-name="The Body Wipe Eucalyptus" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mJdJBAhVSpWa5b5Muci5uT.webp" alt="Nécessaire, The Body Wipe Eucalyptus 20ct"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nécessaire</div>                                        <div class="featured__title">The Body Wipe Eucalyptus</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"Necessaire's Eucalyptus Body Wash literally smells like a luxury spa, so when the brand launched purifying on-the-go wipes in June, I was automatically sold," says senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-schneider">Jamie Chevron</a>. "I'm happy to report that they're the ultimate post-workout hero, perfect for days when you don't have time to scurry home and shower before running errands or meeting friends for brunch."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f1fa-86dd-11f1-bad6-39968c1a1b8c">            <a href="https://www.ulta.com/p/thermal-spring-water-sensitive-skin-pimprod2018264" data-model-name="Thermal Spring Water for Sensitive Skin" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SuLTgRoSjujFFF7Y24M3uQ.png" alt="Thermal Spring Water for Sensitive Skin - 5.2 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Roche-Posay</div>                                        <div class="featured__title">Thermal Spring Water for Sensitive Skin</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"I love using this when it's hot out and I want to give my skin a breather," says assistant beauty editor <a href="https://www.whowhatwear.com/author/sabrina-talbert">Sabrina Talbert</a>. "It's one of my favorite low-effort beauty products that I restock on whenever I get the chance. I have sensitive, combination skin, and this works wonders at keeping my skin hydrated without causing any irritation."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="p33mWxAABeXUUtquopVwQU" name="IMG_1386" alt="An selfie of Sabrina Talbert wearing a yellow, black, and white top." src="https://cdn.mos.cms.futurecdn.net/p33mWxAABeXUUtquopVwQU.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/sabrinasamone_/" target="_blank">sabrinasamone_</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="83f6f268-86dd-11f1-874a-1d8349f5b9ef">            <a href="https://www.fwrd.com/product-la-bonne-brosse-small-brush-n03-in-creamy-white/LSSR-WU31/" data-model-name="Small Hairbrush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.87%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vGAWHW8ysYmGnBrNoACziP.jpg" alt="Small Brush N03"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Bonne Brosse</div>                                        <div class="featured__title">Small Hairbrush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"A hairbrush is such an underrated essential to have in your bag while you're on the go in the summertime. I always keep this one in my tote bag and also bring it with me when I travel," says branded content editor <a href="https://www.whowhatwear.com/author/emma-walsh">Emma Walsh</a>. "My friends are always asking to borrow it when we're out, so whoever you're with will also be grateful that you have one on hand, especially if it's this chic little brush from French haircare brand La Bonne Brosse."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:826px;"><p class="vanilla-image-block" style="padding-top:133.41%;"><img id="94bV7cA7E5j7Egixkyzt3V" name="Screenshot 2026-07-23 at 6.19.00 PM" alt="Emma Walsh in a workout class." src="https://cdn.mos.cms.futurecdn.net/94bV7cA7E5j7Egixkyzt3V.png" mos="" align="middle" fullscreen="" width="826" height="1102" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/emma.walsh/?hl=en" target="_blank">emma.walsh</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="83f6f3b2-86dd-11f1-a85b-e55905101dd5">            <a href="https://www.sephora.com/product/invisimatte-blotting-powder-P39784685" data-model-name="Invisimatte Instant Setting + Blotting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LQTJPUwvnn7o6sG5VA6M5G.webp" alt="Fenty Beauty by Rihanna, Invisimatte Instant Setting + Blotting Powder - Universal"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty</div>                                        <div class="featured__title">Invisimatte Instant Setting + Blotting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Now, I don't expect anyone to throw on concealer before a HGW. But if you need something that will soak up oil, blot salty sweat, and preserve your makeup on steamy summer days, I'd recommend adding this dependable powder to your cart. This translucent setting and blotting powder from Fenty Beauty has been a game changer for quick touch-ups in this scorching weather, and I now don't go anywhere without throwing this compact in my purse. Even <a href="https://www.whowhatwear.com/beauty/makeup/mia-calabrese-fenty-interview"><em>Summer House's</em> Mia Calabrese</a> swears by it on filming days.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f2e0-86dd-11f1-b7be-c59e8e0f2846">            <a href="https://www.ulta.com/p/hydrating-glow-mist-setting-spray-spf-50-pimprod2046014?sku=262977" data-model-name="Hydrating Glow Mist Setting Spray SPF 50+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Hw6upivXfcEXpdf7i7eYDQ.png" alt="Hydrating Glow Mist Setting Spray Spf 50+ - 2.54 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naked Sundays</div>                                        <div class="featured__title">Hydrating Glow Mist Setting Spray SPF 50+</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"Okay, I know you're <em>supposed</em> to reapply sunscreen every two hours, but the thought of layering a creamy formula over my makeup or sweat sounds like a recipe for clogged pores, not to mention a goopy mess," Chevron admits. "Enter this featherlight SPF 50 face mist, which doubles as a makeup setting spray and hydrating skin refresher. It's the first item I pack for every summer trip!"</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f34e-86dd-11f1-8ecf-933a40904cbb">            <a href="https://www.nordstrom.com/s/vacation-classic-lotion-spf-50-sun-lotion-jug/8339872" data-model-name="Classic Lotion SPF 50 Sun Lotion Jug" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pu2Zm6kMU2DhswHGySjctS.jpg" alt="Classic Lotion Spf 50 Sun Lotion Jug"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vacation</div>                                        <div class="featured__title">Classic Lotion SPF 50 Sun Lotion Jug</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"I spend the vast majority of my free time at the beach, so the most important part of my summer wellness routine is shielding my skin from the sun," McLintock states. "I need to know I'm applying a generous layer of sunscreen—not skimping due to a steep price tag or a small bottle. That's why I swear by this huge 20-ounce sunscreen. It's creamy, moisturizing, and smells incredible. It's fragranced with the brand's signature coconut, banana, and pool water scent. I use it almost every day, and I have yet to get a single sunburn."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f420-86dd-11f1-a003-210984f7228f">            <a href="https://www.aloyoga.com/products/b35ac2f-us-can-hypochlorous-acid-clarity-mist-rtl" data-model-name="Hypochlorous Clarity Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/txDsi9ALQHpTaDuWdN8y3M.webp" alt="Alo Yoga"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Alo</div>                                        <div class="featured__title">Hypochlorous Clarity Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"If I could only use one skincare product for the entire summer (aside from sunscreen, duh), it'd be a <a href="https://www.whowhatwear.com/benefits-of-hypochlorous-acid" target="_blank">hypochlorous acid spray</a>," says Chevron. "Not only does it soothe redness and provide a refreshing pick-me-up post-workout, but it also has natural antibacterial properties to keep sweat-induced breakouts at bay. This new launch from ALO crossed my desk just in time for the brutal NYC heat wave, and I've since spritzed it no less than five times per day."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f498-86dd-11f1-8ec2-8faa33bcd1be">            <a href="https://www.amazon.com/Dove-Aluminum-Invisible-Deodorant-Coconut/dp/B0DB6CNFM4" data-model-name="Whole Body Deo Aluminum-Free Invisible Spray Deodorant" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f9vqQQE4NbvArXQ6BLSVuf.jpg" alt="Dove, Dove Whole Body Deo Aluminum Free Invisible Spray Deodorant Coconut & Vanilla for 72h Odor Control 4 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Whole Body Deo Aluminum-Free Invisible Spray Deodorant</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I learned from a young age in intense dance rehearsals that I sweat… a lot. Though I now trust clinical deodorants to take the brunt of my post-workout odors, I still take extra precautions by spraying Dove's Whole Body Deo before going out to run errands or grab coffee. This aluminum-free, lightweight formula is great for freshening up after a particularly sweaty workout, especially if you want to target areas where deodorant isn't typically applied. I keep one in my gym bag at all times, and it has yet to fail me.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f506-86dd-11f1-8809-698ded551a8d">            <a href="https://www.ulta.com/p/7-summers-eau-de-parfum-pimprod2058496" data-model-name="7 Summers Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2cWW2btUtH7CpcaUsXgLJQ.png" alt="7 Summers Eau De Parfum - 1.7 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIME</div>                                        <div class="featured__title">7 Summers Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"I always keep a perfume in my bag, and Dime fragrances have been my go-to for years now," says Walsh. "I get so many compliments every time I wear them, and I love recommending them because the scents are beautifully intoxicating and last all day, and the price point isn't in the triple digits. I love the woodsy and ambery Dans Les Bois (a <a href="https://www.whowhatwear.com/maison-kurkdjian-baccarat-rouge-540-dupes">good dupe for Baccarat Rouge 540</a>) and toasty and cozy Stay Awhile, but if I had to pick my favorite, it would be 7 Summers. It's a creamy gourmand with a touch of floral, but it's still airy and light enough for summer."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f574-86dd-11f1-8757-37acbbfc6fa2">            <a href="https://www.dermstore.com/p/isdin-mineral-brush-powder-facial-pollution-and-blue-light-protection-4g/13971532/" data-model-name="Isdinceutics Mineral Facial Powder Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.15%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/khqETXfDbwscfYBCYGfLBJ.png" alt="ISDIN, Isdin Isdinceutics Mineral Facial Powder Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ISDIN</div>                                        <div class="featured__title">Isdinceutics Mineral Facial Powder Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I typically wear hats on my long summer walks, but if I'm trying to avoid flattened hat hair, I reach for Isdin's Mineral Brush. While this brush is technically meant to serve as the final protective layer of your makeup routine, I've been using it a bit differently this summer by dusting the bristles over my scalp. The sweeping motion up and down your part and along the hairline offers an extra layer of protection, especially on sunny days, and keeps the delicate skin of my scalp from burning sans hat.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f5e2-86dd-11f1-bc86-6b74d3b89429">            <a href="https://www.amazon.com/Bano-Milk-Thistle-Repair-Ampoule/dp/B0GXJPHYSK" data-model-name="Milk Thistle Repair SOS Ampoule Pads" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LvJ3A7AGqmo4pit9YsLNmM.jpg" alt="Bano, Bano Milk Thistle Repair Sos Ampoule Pads for Face (40 Pads) - Calming Toner Pads & Redness Relief for Sensitive Skin | Hydrating Korean Skincare"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bano</div>                                        <div class="featured__title">Milk Thistle Repair SOS Ampoule Pads</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"High heat and humidity only mean one thing for my rosacea: a flare-up," McLintock gripes. "If the thermostat rises above 80°, I see patchy redness, inflammation, and texture pop up in the mirror. To soothe it before it starts, I swear by these essence-soaked pads. After a day in the heat, I wash my face and apply one on my forehead, one on my neck, and two on each cheek. The milk thistle extract and rose PDRN are potent barrier-repair ingredients. They put out the fire—fast."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f650-86dd-11f1-9559-1b6f2a3335f0">            <a href="https://www.ulta.com/p/sensitive-daily-feminine-cleansing-wipes-pimprod2048236" data-model-name="Sensitive Daily Feminine Cleansing Wipes" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sknxLAquJbFw4KbuVGViTQ.png" alt="Sensitive Daily Feminine Cleansing Wipes"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Honey Pot Company</div>                                        <div class="featured__title">Sensitive Daily Feminine Cleansing Wipes</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"I love these for after Pilates when I need a refresh before commuting home, and they're an essential for me year-round," says Talbert. "I love that these are gynecologist and dermatologist tested for allover use. Plus, they contain soothing ingredients such as aloe, coconut extract, and chamomile, making them safe for sensitive skin."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f6be-86dd-11f1-941c-41ee62f39926">            <a href="https://www.amazon.com/Batiste-Activated-Neutralizes-Prevents-Waterless/dp/B0CJMV7HLS" data-model-name="Sweat-Activated Dry Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tej4eGfrZcJBFfSyvLcB2Z.jpg" alt="Batiste, Batiste Sweat Activated Dry Shampoo With Scent-Releasing Tech, 3.81 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Batiste</div>                                        <div class="featured__title">Sweat-Activated Dry Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>WWW editors each have their preferences when it comes to dry shampoo, but if I'm anticipating a sweaty day or workout and don't want to wash my hair immediately, I'll use a healthy dose of Batiste's Sweat-Activated Dry Shampoo before heading out the door. The paraben-, sulfate-, and phthalate-free formula is made with rice starch and scent-releasing technology that soaks up oil and sweat as it's produced, yielding a fresh scent and dry strands. If you have bangs, as I do, this is a summer staple.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="83f6f72c-86dd-11f1-940a-c925bc51e44d">            <a href="https://www.sephora.com/product/touchland-power-mist-hydrating-hand-sanitizer-P480529" data-model-name="Power Mist Hydrating Hand Sanitizer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kbukvyx59KA6iozfmgZrKd.webp" alt="Touchland, Power Mist Hydrating Hand Sanitizer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Touchland</div>                                        <div class="featured__title">Power Mist Hydrating Hand Sanitizer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"I will shamelessly admit that this little hand sanitizer brings me so much joy," says Walsh. "I'll spritz it on while I'm out and about when I need a little refresh, and the tropical coconut scent is the perfect pick-me-up. I also love that it makes my hands feel clean without leaving them feeling dry."</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ When I'm Drowning in Compliments, I'm Usually Wearing One of These Unexpected Perfumes ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-summer-floral-perfumes</link>
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                            <![CDATA[ I'm talking endless compliments. ]]>
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                                                                        <pubDate>Wed, 22 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@hoskelsa]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Elsa Hosk with a bike and a bouquet of flowers]]></media:description>                                                            <media:text><![CDATA[Elsa Hosk with a bike and a bouquet of flowers]]></media:text>
                                <media:title type="plain"><![CDATA[Elsa Hosk with a bike and a bouquet of flowers]]></media:title>
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                                <p>I'll put my hands up. As a fragrance-obsessed beauty editor, I never thought <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">floral perfumes</a> were my thing. Amongst the numerous <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfumes</a> I've collected over my decade of working in beauty, you'll mostly find <a href="https://www.whowhatwear.com/uk/best-musk-fragrances">musky perfumes,</a> <a href="https://www.whowhatwear.com/uk/woody-perfumes">woody scents</a> or <a href="https://www.whowhatwear.com/uk/best-clean-smelling-perfume">clean-smelling fragrances</a> in my everyday fragrance rotation. But floral scents? Not so much. For me, they have often carried "dated" connotations, and smelling like a bouquet of flowers had never really appealed to me. <br><br>However, florals not only form some of the most timeless and classic perfumes throughout history, but today, perfumers have taken florals, shaken off their old-fashioned connotations and transformed them into more modern interpretations. And it just so happens that some of my favourite <a href="https://www.whowhatwear.com/beauty/fragrance/summer-perfumes-2026">summer perfumes</a> and <a href="https://www.whowhatwear.com/beauty/fragrance/best-tuberose-perfumes">most-complimented scents</a> right now all centre around florals. Who'd have thought? I'm a florals convert.<br><br>I've overlooked florals for so long that I've now become invested in wearing them on almost a daily basis, and the compliments have been rolling in. Whether you're looking for a new summer floral perfume, or a fragrance where florals play a supporting role, scroll on for the florals scents that completely converted me into a florals fanatic.</p><h3 class="article-body__section" id="section-rose"><span>Rose</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DQGfL6oJqm3bzTPnV52G3X" name="IMG_3104" alt="A bottle of perfume in a sack of rose petals" src="https://cdn.mos.cms.futurecdn.net/DQGfL6oJqm3bzTPnV52G3X.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="19163ca8-845b-11f1-b55a-730b319046da">            <a href="https://www.libertylondon.com/uk/radical-rose-eau-de-parfum-50ml-000810822.html#pos=13" data-model-name="Radical Rose Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:75,l:0,cw:1000,ch:1000,q:80/EbmzE8h4UmPoS6nz65L7ed.jpg" alt="Radical Rose Eau De Parfum 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MATIERE PREMIERE</div>                                        <div class="featured__title">Radical Rose Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Rose centifolia absolute, saffron, pepper berries essence, patchouli essence, labdanum absolute<br><br><a href="https://www.whowhatwear.com/uk/best-rose-perfumes">Rose</a> is one of the most iconic summer florals, and in May I had the joy of visiting <a href="https://www.whowhatwear.com/beauty/fragrance/best-matiere-premiere-perfumes">Matiere Premiere</a>'s rose harvest in Grasse, where the French fragrance house grows its own roses to produce the rose centifolia absolute in this very perfume. Depending on where the rose is grown, it can smell totally different across different countries, but the weather in the South of France makes this particular rose both floral and peppery and spicy. And combined with peppercorn, earthy patchouli and resinous labdanum, it paints a portrait of a femme fatale rose that's both seductive and dark. It's <em>stunning</em>.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="19163d84-845b-11f1-b1cf-f395b8b319b6">            <a href="https://www.selfridges.com/GB/en/product/bottega-veneta-beauty-slow-rise-eau-de-parfum-50ml_R04670152/" data-model-name="Slow Rise Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Yz4hGKkwo8L8kFxVNGx987.webp" alt="Slow Rise Eau De Parfum 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BOTTEGA VENETA BEAUTY</div>                                        <div class="featured__title">Slow Rise Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot essence, mandarin essence, pink peppercorn Co2, mandarin green essence, clary sage essence, lavender essence, rose concentrate, orris butter, geranium essence<br><br>Inspired by blooming roses in Italian summer gardens, Slow Rise opens with velvety rose petals that slowly unfurl on the skin with an addictive spiciness that gives it a moody twist. But it's the dry-down that's my favourite, where it blooms into an addictive, creamy, buttery iris base that has you smelling your wrists again and again.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="19163d16-845b-11f1-957c-979355bfc95c">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/delina-eau-de-parfum-UK200058334.html" data-model-name="Delina Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rAiaXzwttnyENJnDir8pwV.jpg" alt="Parfums De Marly Delina Eau De Parfum 75ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums De Marly</div>                                        <div class="featured__title">Delina Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Damascena rose, rhubarb, lychee, bergamot, peony, vanilla, white musk, cashmeran, cedarwood, incense<br><br>This was one of the first floral perfumes that I really fell for (even as a former floral perfumes avoider—on paper, it's not something I would gravitate to), and it's the <a href="https://www.whowhatwear.com/best-parfums-de-marly-scents">Parfums de Marly</a> fragrance I now show people when they tell me they're not big on their floral fragrances. This fruity floral combines jammy rose with juicy lychee and smooth vanilla, and the scent is goddess-like. Someone once described it as "feeling like a princess" when they wear it, and I couldn't agree more. The projection and lasting power of this scent also make it a total compliment magnet whenever I wear it.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-tuberose"><span>Tuberose</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:117.15%;"><img id="g3e59vqN5YdXhnFgoYcqab" name="daniellejinadu 1" alt="A selfie of @daniellejinadu with white flowers" src="https://cdn.mos.cms.futurecdn.net/g3e59vqN5YdXhnFgoYcqab.jpg" mos="" align="middle" fullscreen="" width="1440" height="1687" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/daniellejinadu/?hl=en" target="_blank">@daniellejinadu</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="19163e60-845b-11f1-87e6-3fd98578feb0">            <a href="https://www.diptyqueparis.com/en_uk/p/eau-de-toilette-do-son-50ml-2.html" data-model-name="Do Son Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.29%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hwQaZJnvDDysVuMNDdugMf.jpg" alt="Do Son - Eau De Toilette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Do Son Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Tuberose, orange blossom, jasmine, marine accord<br><br>Known as "Queen of the night", <a href="https://www.whowhatwear.com/beauty/fragrance/best-tuberose-perfumes">tuberose</a> is considered the most seductive of the florals. This white floral blooms at nightfall and has a creamy, voluptuous and intoxicating profile that is so sensual that throughout history, well-to-do women were cautioned not to walk past tuberose fields for fear it would awaken uncontrollable desires. So if you want to exude a seductive vibe, then you'll love tuberose scents. One of my favourites is <a href="https://www.whowhatwear.com/uk/best-diptyque-perfumes">Diptyque</a>'s Do Son, which captures the velvety-soft, creamy petals of tuberose flower and has a breezy marine quality that smells like a summer evening walk by the seaside with a salty breeze caressing your skin.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="19163f3c-845b-11f1-8907-536e13542897">            <a href="https://www.harrods.com/en-gb/p/maison-crivelli-tubereuse-astrale-extrait-de-parfum-50ml-000000000007597119" data-model-name="Tubéreuse Astrale Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9JYMGTWuXAa3PBQFSbS7wB.jpg" alt="Maison Crivelli Tubéreuse Astrale Extrait De Parfum (50ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Crivelli</div>                                        <div class="featured__title">Tubéreuse Astrale Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Cinnamon bark, tuberose, osmanthus, carrot seed, cistus, leather, musk<br><br>If you want to try a tuberose scent that's smouldering and perfect for the evening, then I highly recommend you try <a href="https://www.whowhatwear.com/beauty/fragrance/maison-crivelli-tuberose-astrale">Tubérose Astrale</a>, which has cemented itself as one of my all-time <em>favourite</em> perfumes.  It's inspired by the founder's memory of standing beneath the star-studded Milky Way in a field of creamy tuberose flowers. To me, it's the smell of a shooting star, with blazing cinnamon glowing amongst the heady and hypnotic scent of creamy tuberose.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="19163ece-845b-11f1-90ce-8bc2fc33d70a">            <a href="https://www.libertylondon.com/uk/liberty-1875-eau-de-parfum-100ml-R638691006.html" data-model-name="Liberty 1875 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:32,l:0,cw:1000,ch:1000,q:80/UoUo7vhoY7vFfd6J4zPGia.jpg" alt="Liberty 1875 Eau De Parfum 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Liberty LBTY. Fragrance</div>                                        <div class="featured__title">Liberty 1875 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, juniper, jasmine, Indian tuberose, ylang ylang, coumarin, tobacco, vanilla<br><br>Liberty London has also taken tuberose and given it an unexpected twist. This isn't the kind of tuberose perfume that conjures images of running through flower-filled fields in a flowing white dress. Instead, it feels like something a woman in a vintage velvet suit would wear while sitting in a dimly lit, smoke-filled bar. If you've always found tuberose fragrances a little too floral, this is one to seek out. Here, the creamy flower is contrasted by spicy vanilla and smoky tobacco, which gradually unfold on the skin, lending the scent a darker, more confident edge.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-lavender"><span>Lavender</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="Pp5Kd6gBezp24d7BjtAAsT" name="sabinasocol" alt="A picture of lavender flowers in a garden" src="https://cdn.mos.cms.futurecdn.net/Pp5Kd6gBezp24d7BjtAAsT.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/BzXaLp7Csvu/?hl=en" target="_blank">@sabinasocol</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="19164086-845b-11f1-a167-a3adedf91454">            <a href="https://www.harrods.com/en-gb/p/chanel-jersey-extrait-de-parfum-30ml-000000000000199724" data-model-name="Jersey Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CeQLGYJpUWYrdmMUFBWhvG.jpg" alt="Chanel Jersey Extrait De Parfum (30ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Jersey Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Wildflowers, lavender, iris, rose, jasmine, vanilla, tonka bean, musk<br><br>When you think of <a href="https://www.whowhatwear.com/best-lavender-perfumes">lavender</a>, I'd forgive you for conjuring images of pillow mists or scented drawer pouches your grandmother might have used. However, lavender has long been one of the most iconic florals in perfumery, but it has also been trickling into more modern perfumes in a supporting role. <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel</a>'s Jersey Extrait is a floral scent that features lavender, which gives this aromatic floral a powdery quality that feels like nuzzling your rose into freshly laundered jersey. It's soft, comforting, yet incredibly modern.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="19164018-845b-11f1-8222-81c90bbfa5a4">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/honey-moon-eau-de-parfum-UK200061315.html" data-model-name="Honey Moon Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s9ghR85ajPi9jkBvZcqZFH.jpg" alt="Phlur Honey Moon Eau De Parfum 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Honey Moon Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Manuka honey, orange blossom, mandarin, lavender, tonka bean, vanilla, sandalwood<br><br>You'll often spot bees buzzing around lavender, and so it makes total sense that lavender and honey make a perfect pairing in perfumery. Honeymoon has a golden, honeyed floral scent that is smooth and seductive, and the addition of lavender makes it almost feel dream-like, comforting and nostalgic, like a late afternoon doze on a summer afternoon.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="191640f4-845b-11f1-b1b0-173ac6740472">            <a href="https://www.boots.com/Burberry-Goddess-for-Women-Eau-de-Parfum-30ml-10330193" data-model-name="Goddess Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4cNKseAxm7dJT8LryqHCtJ.webp" alt="Burberry Goddess for Women Eau De Parfum 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Burberry</div>                                        <div class="featured__title">Goddess Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Vanilla infusion, lavender, cacao, ginger, vanilla caviar, vanilla absolute<br><br>Burberry Goddess comes in a few different iterations, but the eau de parfum features lavender, and it's utterly heavenly. It's a <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla</a>-heavy scent that is golden, resinous and smooth in its sweetness, but the lavender gives it comforting cosiness that lasts and lasts on the skin. Trust me, this one gourmand perfume will get you endless compliments.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Forget Loud Fragrances—These Are the Elegant Perfumes I Reach for Every Day ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/understated-perfumes</link>
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                            <![CDATA[ Think quiet luxury. ]]>
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                                                                        <pubDate>Tue, 21 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best understated perfumes]]></media:description>                                                            <media:text><![CDATA[best understated perfumes]]></media:text>
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                                <p>There's a time and a place for a <a href="https://www.whowhatwear.com/beauty/fragrance/best-strong-perfumes">statement fragrance</a>. Sometimes you want your perfume to arrive before you do; a rich amber that lingers on a winter coat, an opulent <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">floral</a> that turns heads, or a smoky <a href="https://www.whowhatwear.com/best-oud-perfumes">oud</a> that leaves a lasting impression long after you've left the room. But as much as I appreciate those <a href="https://www.whowhatwear.com/uk/beauty/fragrance">fragrances</a>, they're not actually the ones I reach for most often. When it comes to everyday wear, I've realised I almost always gravitate towards something understated.</p><p>Perhaps it's because fragrance is such a personal ritual for me. I wear perfume far more for myself than for anyone else, and there's something incredibly comforting about a scent that stays close to the skin, revealing itself only in fleeting moments throughout the day. They're the fragrances you catch on the sleeve of your knitwear, while tucking your hair behind your ear or curling up with a book in the evening. Rather than dominating a room, they become part of you.</p><p>The best understated perfumes aren't boring, nor are they simply "light" fragrances. In fact, many are surprisingly complex. Instead of relying on huge projection or overpowering sweetness, they create interest through soft <a href="https://www.whowhatwear.com/uk/best-musk-fragrances">musks</a>, delicate <a href="https://www.whowhatwear.com/uk/woody-perfumes">woods</a>, airy florals, creamy skin notes and subtle citrus accords designed to blend with your natural scent rather than mask it.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="mbonzXMcdxYe7c9vjHP5ef" name="1" alt="A selection of perfumes on a dressing table" src="https://cdn.mos.cms.futurecdn.net/mbonzXMcdxYe7c9vjHP5ef.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>It's a trend that's quietly gathered momentum over the past few years. As <a href="https://www.whowhatwear.com/best-skin-scents">skin scents</a> and <a href="https://www.whowhatwear.com/beauty/fragrance/best-minimalist-perfumes">minimalist perfumery</a> have become increasingly popular, many of the industry's most exciting launches have focused less on making a statement and more on creating intimacy. These are fragrances that whisper rather than shout, offering an effortless elegance that feels perfectly suited to everyday life, whether you're heading into the office, meeting friends for coffee, or simply working from home.</p><p>That's not to say understated perfumes lack personality. On the contrary, many have remarkably distinctive signatures—they simply wear them with restraint. They're polished without feeling formal, comforting without becoming predictable and <a href="https://www.whowhatwear.com/beauty/fragrance/demure-perfumes">sophisticated</a> without ever trying too hard. They also tend to be wonderfully versatile, slipping seamlessly between seasons, occasions and wardrobes in a way that louder fragrances often can't.</p><p>If you've ever found yourself overwhelmed by powerful perfumes, or you're simply looking for something that feels effortlessly chic, these are the fragrances worth discovering. From clean musks and watery woods to soft pear, steamed rice accords and sheer florals, these are the best understated perfumes that prove sometimes the most memorable scents are the ones that stay beautifully close.</p><h3 class="article-body__section" id="section-the-best-understated-perfumes"><span>The Best Understated Perfumes</span></h3><ol start="1"><li><strong>Best Overall:</strong> <a href="https://www.meritbeauty.com/en-uk/products/retrospect-uk" target="_blank">Merit Retrospect</a></li><li><strong>Best Clean Perfume:</strong> <a href="https://www.memree.co.uk/products/soak" target="_blank">Memree Soak</a></li><li><strong>Best Skin Scent: </strong><a href="https://www.escentric.com/products/molecule-01-100ml" target="_blank">Escentric Molecules Molecule 01</a></li><li><strong>Best Fruity Perfume:</strong> <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/pear-inc-eau-de-parfum-MUK200040473.html" target="_blank">Juliette Has A Gun Pear Inc.</a></li><li><strong>Best Woody Perfume:</strong><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/eidesis-eau-de-parfum-MUK200036552.html" target="_blank"><strong> </strong>Aesop Eidesis</a></li></ol><h2 id="1-merit-retrospect">1. Merit Retrospect</h2>        <div class="featured_product_block featured_block_standard" data-id="1bee8f00-7ba2-11f1-8122-197cf4e7a19e">            <a href="https://www.meritbeauty.com/en-uk/products/retrospect-uk" data-model-name="Retrospect Extrait" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tSNGrpS3WbyFbTfV8XCys3.jpg" alt="Retrospect"><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Retrospect Extrait</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> Bergamot, pear, jasmine, rose, musk, vanilla, moss</p><p><a href="https://www.whowhatwear.com/beauty/best-merit-beauty-products">Merit</a> may be best known for its minimalist makeup, but Retrospect proves the brand's understated aesthetic translates seamlessly into fragrance. Balancing soft fruit, delicate florals, and a cocooning musky base, it feels polished without ever trying too hard, making it the kind of perfume you'll happily wear every single day. I find that it sits close to the skin while still leaving an impression, striking the perfect balance between noticeable and discreet. If you're searching for one fragrance that captures the appeal of understated perfumery, this would be my top recommendation.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cgegy9GtcvbWowsHvPJ5Wf" name="5" alt="Grace Day holding Merit Retrospect" src="https://cdn.mos.cms.futurecdn.net/cgegy9GtcvbWowsHvPJ5Wf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="2-memree-soak">2. Memree Soak</h2>        <div class="featured_product_block featured_block_standard" data-id="1bee8ffa-7ba2-11f1-8edf-1b1f60ad656b">            <a href="https://www.memree.co.uk/products/soak" data-model-name="Soak Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XmBTdiTMaB9toi7pUBW5T5.png" alt="Soak"><span class='featured__label standard__label'>Best Clean-Smelling Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Memree</div>                                        <div class="featured__title">Soak Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> White musk, cotton flower, iris, cedarwood, cashmere woods</p><p>If your ideal fragrance is the feeling of stepping out of a long bath and into freshly laundered towels, Memree Soak delivers exactly that. Built around soft musks, airy florals and comforting woods, it smells impeccably clean without veering into starch, soapy territory. Instead, it captures that elusive fresh skin quality that feels effortless rather than overpowering. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="qTYf65xUw9wfe8APSf3CRf" name="9" alt="Grace Day holding Memree Soak" src="https://cdn.mos.cms.futurecdn.net/qTYf65xUw9wfe8APSf3CRf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="3-escentric-molecules-molecule-01">3. Escentric Molecules Molecule 01</h2>        <div class="featured_product_block featured_block_standard" data-id="1bee90ea-7ba2-11f1-be73-3bf58b1e0d75">            <a href="https://www.escentric.com/products/molecule-01-100ml" data-model-name="Molecule 01 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AwauwrzcDmbin6vxukdqc4.jpg" alt="Molecule 01 - 100ml"><span class='featured__label standard__label'>Best Skin Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules</div>                                        <div class="featured__title">Molecule 01 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> Iso E Super</p><p>Few fragrances have done more to popularise the skin scent trend than <a href="https://www.whowhatwear.com/beauty/fragrance/escentric-molecules-molecule-01-perfume-review">Molecule 01</a>. Composed entirely of Iso E Super, it works with your own skin chemistry to create a subtle woody aura that comes and goes throughout the day. Rather than smelling like a traditional perfume, it enhances your natural scent in a way that's almost impossible to pinpoint. Minimalist, modern, and endlessly wearable, it's the ultimate "your skin, but better" fragrance.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XyyTfhoqnKPUgWMVAzSHcf" name="7" alt="Grace Day holding Molecule 01" src="https://cdn.mos.cms.futurecdn.net/XyyTfhoqnKPUgWMVAzSHcf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="4-juliette-has-a-gun-pear-inc">4. Juliette Has a Gun Pear Inc </h2>        <div class="featured_product_block featured_block_standard" data-id="1bee92a2-7ba2-11f1-baf4-c5fd55ceff0a">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/pear-inc-eau-de-parfum-MUK200040473.html?dwvar_MUK200040473_size=UK200040473&quantity=1" data-model-name="Pear Inc Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jND6h8caqo6sYpnYn3sCt3.jpg" alt="Juliette Has a Gun Pear Inc Eau De Parfum 50ml"><span class='featured__label standard__label'>Best Fruity Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Juliette Has A Gun</div>                                        <div class="featured__title">Pear Inc Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> Pear, ambroxan, musk</p><p>Pear Inc. proves that fruity fragrances don't have to be sugary or loud. The juicy pear note feels crisp and refreshing rather than sweet, while ambroxan and musk give it a clean, airy finish that melts beautifully into the skin. The result is bright, uplifting, and easy to wear from morning until evening. If you normally avoid fruit-forward perfumes, this understated take may well change your mind as it did mine.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="EWTzNzT4UDqYJBMeQBJtaf" name="12" alt="Grace Day holding Pear Inc" src="https://cdn.mos.cms.futurecdn.net/EWTzNzT4UDqYJBMeQBJtaf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="5-aesop-eidesis">5. Aesop Eidesis </h2>        <div class="featured_product_block featured_block_standard" data-id="1bee93ce-7ba2-11f1-9228-839e576fa77d">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/eidesis-eau-de-parfum-MUK200036552.html" data-model-name="Eidesis Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jTQX692oo9GTetnWU5XJp3.jpg" alt="Aesop Eidesis Eau De Parfum 50ml"><span class='featured__label standard__label'>Best Woody Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Aesop</div>                                        <div class="featured__title">Eidesis Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> Black pepper, petitgrain, frankincense, cedarwood, sandalwood, vetiver</p><p>Woody fragrances often lean rich and intense, but Eidesis takes a much softer approach. Gentle spice gives way to creamy sandalwood, cedar and earthy vetiver, creating a fragrance with plenty of depth but very little heaviness. It wears close to the skin, gradually revealing its warmth throughout the day rather than making an immediate statement. Sophisticated and quietly confident, it's an excellent everyday woody scent.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2ViKuQSKBSbxnDVrqSFNWf" name="4" alt="Grace Day holding Aesop Eidesis" src="https://cdn.mos.cms.futurecdn.net/2ViKuQSKBSbxnDVrqSFNWf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="6-d-s-durga-steamed-rainbow">6. D.S. & Durga Steamed Rainbow </h2>        <div class="featured_product_block featured_block_standard" data-id="1bee94c8-7ba2-11f1-a2b1-53142de6fd3d">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/steamed-rainbow-MUK200041546.html" data-model-name="Steamed Rainbow Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bZutcMdDJXmmy3bydhbLz3.jpg" alt="D.s. & Durga Steamed Rainbow 50ml"><span class='featured__label standard__label'>Best Green Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">Steamed Rainbow Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> Red mandarin, orange, grass accord, steamed water accord, violet, cedarwood, vetiver</p><p>Inspired by the scent of humidity after rainfall, Steamed Rainbow feels fresh and green in a very unexpected way. Rather than relying on bright citrus alone, it blends watery accords, fresh greenery and sheer woods to recreate the feeling of warm air after a summer shower. It's airy, modern, and wonderfully abstract, making it unlike almost anything else in your fragrance wardrobe. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="H4ChM4uvGFPzpkh36goKZf" name="6" alt="Grace Day holding Steamed Rainbow" src="https://cdn.mos.cms.futurecdn.net/H4ChM4uvGFPzpkh36goKZf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="7-penhaligon-s-a-kiss-of-bliss">7. Penhaligon's A Kiss of Bliss </h2>        <div class="featured_product_block featured_block_standard" data-id="1bee95b8-7ba2-11f1-ac07-09af2ef84222">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/a-kiss-of-bliss-eau-de-parfum-MUK200059587.html" data-model-name="A Kiss of Bliss Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hY75uW7qc34di7RtWZV7TR.jpg" alt="Penhaligon's a Kiss of Bliss Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Floral Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Penhaligon's</div>                                        <div class="featured__title">A Kiss of Bliss Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> Clover, bergamot, rose, matcha tea, heliotrope, jasmine, musk, moss, patchouli</p><p>A Kiss of Bliss has become something of a personal favourite for me, and once you've smelt it you'll see why. Rather than leading with bold bouquets, its delicate florals are wrapped in soft musks and creamy woods that create the impression of warm, freshly washed skin. The floral notes never overwhelm, instead adding a gentle femininity to an otherwise intimate fragrance. It's comforting, nostalgic and one of the easiest floral perfumes to wear every day.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="KZkZ7cGAypiKgWUyQGtvdf" name="3" alt="Grace Day holding A Kiss of Bliss" src="https://cdn.mos.cms.futurecdn.net/KZkZ7cGAypiKgWUyQGtvdf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="8-vyrao-ludeaux">8. Vyrao Ludeaux </h2>        <div class="featured_product_block featured_block_standard" data-id="1bee96b2-7ba2-11f1-bb75-e18baaa66794">            <a href="https://www.libertylondon.com/uk/ludeaux-eau-de-parfum-30ml-000859492.html" data-model-name="Ludeaux Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oqtMr3tYsYtXrESZx6zcYV.jpg" alt="Ludeaux Eau De Parfum 30ml"><span class='featured__label standard__label'>Best Fresh Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vyrao</div>                                        <div class="featured__title">Ludeaux Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> Peach, osmanthus, ambrette, latex, jasmine, amyris, magnolia, musk, ambroxan, sandalwood, tonka bean</p><p><a href="https://www.whowhatwear.com/beauty/fragrance/fresh-laundry-perfumes">Fresh perfumes</a> are often all sparkle and citrus, but Ludeaux feels much more refined. Bright peach opens the fragrance before soft woods and airy florals create a smooth, skin-like finish that lingers beautifully. It feels effortlessly clean without becoming sharp or aquatic, making it ideal if you want something that remains elegant from morning until night. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="bqoZ2VYTejoCAArUkwWtKf" name="2" alt="Grace Day holding Vyrao Ludeaux" src="https://cdn.mos.cms.futurecdn.net/bqoZ2VYTejoCAArUkwWtKf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="9-frederic-malle-acne-studios">9. Frédéric Malle Acne Studios </h2>        <div class="featured_product_block featured_block_standard" data-id="1bee97a2-7ba2-11f1-ab1f-ffdd6ee098b0">            <a href="https://www.libertylondon.com/uk/acne-studios-by-frédéric-malle-eau-de-parfum-50ml-000813886.html" data-model-name="Acne Studios by Frédéric Malle Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x9NrVAX7FBiZSHfvnvJcbd.jpg" alt="Acne Studios by Frédéric Malle Eau De Parfum 50ml"><span class='featured__label standard__label'>Best Luxury Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Frédéric Malle</div>                                        <div class="featured__title">Acne Studios by Frédéric Malle Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> Aldehydes, peach, orange blossom, violet, sandalwood, musk, vanilla</p><p>A collaboration between Acne Studios and Frédéric Malle was always destined to feel elevated, and this fragrance more than lives up to expectations. Sparkling aldehydes, soft peach and delicate florals settle into creamy woods and musks, creating a scent that's both contemporary and timeless. Everything about it feels impeccably crafted, from the balanced composition to the beautifully understated dry down. It's proof that luxury doesn't have to mean loud.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xxjCxTUWTpQGZVABTeacaf" name="11" alt="Grace Day holding Acne Studios par Frédéric Malle" src="https://cdn.mos.cms.futurecdn.net/xxjCxTUWTpQGZVABTeacaf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="10-discotheque-next-to-me-or-nothing">10. Discothèque Next to Me or Nothing </h2>        <div class="featured_product_block featured_block_standard" data-id="1bee989c-7ba2-11f1-b695-61bf53fa789a">            <a href="https://www.cultbeauty.co.uk/p/discotheque-next-to-me-or-nothing-limited-edition-eau-de-parfum-50ml/17883773/" data-model-name="Next to Me or Nothing Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cK8nR7cX2UjpUbExAs82J4.jpg" alt="Discotheque perfume"><span class='featured__label standard__label'>Best Under-the-Radar Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Discothèque </div>                                        <div class="featured__title">Next to Me or Nothing Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> White musk, iris, ambrette, cedarwood, sandalwood, amber</p><p>Soft musks, powdery iris and smooth woods combine to create a scent that feels intimate, comforting, and effortlessly modern. It actually smells quite potent on first spritz, but settles into something more close and skin-like over time, with a quietly addictive quality that keeps you coming back for another sniff. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="7q7rM3tPuN9zKDV6cNFEbf" name="8" alt="Grace Day holding Next To Me Or Nothing" src="https://cdn.mos.cms.futurecdn.net/7q7rM3tPuN9zKDV6cNFEbf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="11-vilhelm-parfumerie-dear-polly">11. Vilhelm Parfumerie Dear Polly</h2>        <div class="featured_product_block featured_block_standard" data-id="1bee998c-7ba2-11f1-b956-b1f824acee0b">            <a href="https://www.libertylondon.com/uk/dear-polly-eau-de-parfum-100ml-438159.html" data-model-name="Dear Polly Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sNVV9pwcBATsVoD3sWrQg3.jpg" alt="Dear Polly Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Niche Understated Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vilhelm Parfumerie</div>                                        <div class="featured__title">Dear Polly Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes:</strong> Bergamot, apple, black tea, black amber, oakmoss, musk</p><p>Crisp bergamot and apple lead into smoky black tea before soft amber and woods emerge in the dry down, creating a fragrance that feels both cosy and refined. The tea is sweet rather than truly spicy, so it adds richness and complexity to an otherwise understated composition. Elegant enough for every day but distinctive enough to earn compliments, it's an easy perfume to fall in love with.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="psppzdfFVFxwXR3qJ3TdYf" name="10" alt="Grace Day holding Dear Polly" src="https://cdn.mos.cms.futurecdn.net/psppzdfFVFxwXR3qJ3TdYf.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>To find the best understated perfumes, I tested each fragrance over several days, wearing them from morning through to evening to assess how they developed on the skin. I looked at longevity, sillage, and how each scent evolved throughout the day, paying particular attention to whether they felt subtle yet distinctive. I also considered versatility—whether each perfume felt suitable for everyday wear, different seasons, and a range of occasions—before selecting the standout fragrances in each category.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.<br><br>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Baccarat Rouge! Santal 33! 15 Perfume Deals You Can't Miss During Nordstrom's Anniversary Sale ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-fragrance-deals-nordstrom-anniversary-sale-2026</link>
                                                                            <description>
                            <![CDATA[ Luxury bottles for as little as $83. ]]>
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                                                                        <pubDate>Sat, 18 Jul 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Jul 2026 17:15:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A medicine cabinet filled with perfume.]]></media:description>                                                            <media:text><![CDATA[A medicine cabinet filled with perfume.]]></media:text>
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                                <p>Whether you're simply window-shopping the <a href="https://www.whowhatwear.com/fashion/shopping/nordstrom-anniversary-sale-best-fashion-beauty-2026"><u>Nordstrom Anniversary Sale</u></a> or walking past the yellow ropes with a decided checklist, there's no denying the gravitational pull of the fragrance aisle. It may be the sight of a certain pink bottle you've been dying to try (<a href="https://www.whowhatwear.com/beauty/fragrance/delina-perfume-review"><u>Parfums de Marly's Delina</u></a> <em>is</em> one of the <a href="https://www.whowhatwear.com/beauty/fragrance/perfumes-for-compliments-2026"><u>most complimented perfumes</u></a> we've ever worn, after all) or a name you rarely see in stock (<a href="https://www.whowhatwear.com/maison-kurkdjian-baccarat-rouge-540-dupes"><u>Maison Francis Kurkdjian's Baccarat Rouge</u></a> is a total sellout risk) that derails your quest, but sooner than later, you will inevitably take a detour from your shopping spree to stop and smell the rose accords.</p><p>As of today, the <a href="https://www.nordstrom.com/browse/anniversary-sale" target="_blank"><u>2026 Nordstrom Anniversary Sale</u></a> is officially open to the public, offering discounts on more brands than ever in honor of the retail giant's 125th year. This means <a href="https://www.whowhatwear.com/fashion/shopping/best-trends-nordstrom-anniversary-sale-2026"><u>countless fashion</u></a>, <a href="https://www.whowhatwear.com/fashion/shopping/best-fashion-beauty-home-nordstrom-anniversary-sale-2026"><u>home</u></a>, and <a href="https://www.whowhatwear.com/beauty/makeup/nordstrom-anniversary-sale-beauty-products-2026"><u>beauty deals</u></a> await you <strong>until August 9, when the sale ends</strong> and prices return to normal retail value. While that may seem a ways away, I urge you not to procrastinate when it comes to the fragrance aisle. It's not every day that you see luxury names like Byredo, Prada, and Le Labo and smaller, up-and-coming houses like Heretic and Phlur sharing real estate at the same sale, and skilled shoppers will act fast to take advantage of the discounts.</p><p>By the insider power vested in me as a beauty editor, I'm sharing the 15 fragrances worth buying during Nordstrom's blowout summer sale. Keep scrolling to see which are *actually* worth the cash.</p><h3 class="article-body__section" id="section-the-15-best-fragrance-deals-from-the-nordstrom-anniversary-sale-2026"><span>The 15 Best Fragrance Deals From the Nordstrom Anniversary Sale 2026</span></h3>        <div class="featured_product_block featured_block_standard" data-id="d1764278-8205-11f1-ba22-f7cf56b97756">            <a href="https://www.nordstrom.com/s/prada-paradoxe-intense-eau-de-parfum-2-piece-gift-set-154-value/8555037" data-model-name="Paradoxe Intense Eau de Parfum 2-Piece Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VdVTz2pkd9BKsnB4oBh7Sa.jpg" alt="Paradoxe Intense Eau De Parfum 2-Piece Gift Set $154 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada Beauty</div>                                        <div class="featured__title">Paradoxe Intense Eau de Parfum 2-Piece Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Who What Wear editors agree—nothing earns compliments like Prada Paradoxe Intense. The concentrated version of the brand's floral fragrance explores a warmer, woodier side of femininity. This is my favorite on the list, so I'd recommend running to checkout with this complete set while it's still available.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d176432c-8205-11f1-95f1-2978e408085d">            <a href="https://www.nordstrom.com/s/bal-dafrique-eau-de-parfum-set-415-value/8966625" data-model-name="Bal d'Afrique Eau de Parfum Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m5QShjxZCMJZ87oSmX8dzB.jpg" alt="Bal D'afrique Eau De Parfum Set $415 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BYREDO</div>                                        <div class="featured__title">Bal d'Afrique Eau de Parfum Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>To wear this intoxicating scent from Byredo is to be shrouded in a cloud of sun-warmed florals, sumptuous woods, and powdery violet. It's mysterious, perennial, and perfect for layering, especially with the perfume oil and hand cream, which come with this discounted purchase.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d17643d6-8205-11f1-a015-a7db56299138">            <a href="https://www.nordstrom.com/s/vanilla-skin-forever-duo-138-value/8969125" data-model-name="Vanilla Skin Forever Duo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/T86YnXyy2btHhSh8tk4b64.webp" alt="PHLUR, Vanilla Skin Forever Duo $138 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>PHLUR</div>                                        <div class="featured__title">Vanilla Skin Forever Duo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Fragrance doesn't need to be expensive to make an impact, and this combo from Phlur proves just that. The scent—Vanilla Skin in a concentrated eau de parfum and light body mist—offers varying degrees of cozy vanilla and warm sandalwood notes. The result is a comforting and oh-so-layerable bubble that works year-round, and right now, you can snag it for 33% off.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d17647aa-8205-11f1-a054-2107581baa52">            <a href="https://www.nordstrom.com/s/wood-sage-sea-salt-home-away-gift-set-262-value/8972125" data-model-name="Wood Sage & Sea Salt Home & Away Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2px4mqhHj8cNkozgujqL44.jpg" alt="Wood Sage & Sea Salt Home & Away Gift Set $262 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Wood Sage & Sea Salt Home & Away Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This scent goes triple-platinum in both my childhood home (my 54-year-old mother with great taste swears by Jo Malone's Wood Sage & Sea Salt) and my own, as I also wear this woodsy, aquatic scent when I want to feel sophisticated and sharp. The sand-meets-sea concoction wears beautifully on its own, though I like to Gen-Z it up with a bit of <a href="https://www.whowhatwear.com/beauty/chic-fragrance-layering-combinations">scent-stacking</a>. (Citrus notes smell great on top of a Wood Sage & Sea Salt base, FYI.)</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d1764476-8205-11f1-90bb-4909a4748d5f">            <a href="https://www.nordstrom.com/s/discovery-fragrance-trio-set-nordstrom-exclusive-590-value/8969292" data-model-name="Discovery Fragrance Trio Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NTxXotMjgaisqZkhj2wFsb.jpg" alt="Discovery Fragrance Trio Set (nordstrom Exclusive) $590 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Francis Kurkdjian</div>                                        <div class="featured__title">Discovery Fragrance Trio Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Maison Francis Kurkdjian is the brand behind some of the most iconic bottles in fragrance (Baccarat Rouge, anyone?), but even just one full-sized vial is quite expensive. If you can't bear to pick just one, allow me to point you in the direction of this trio—including the iconic Baccarat Rouge 540, Grand Soir, and Kurky—which allows you to get several "a little goes a long way" scents for the price of one.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d176452a-8205-11f1-a592-899f2414175b">            <a href="https://www.nordstrom.com/s/good-girl-eau-de-parfum-gift-set-260-value/8967501" data-model-name="Good Girl Eau de Parfum Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZRYbEuATTBsx4pRxxe99Ua.jpg" alt="Good Girl Eau De Parfum Gift Set $260 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Carolina Herrera</div>                                        <div class="featured__title">Good Girl Eau de Parfum Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Speaking of iconic scents, Carolina Herrera's Good Girl Eau de Parfum is also seeing a rare discount during this splashy sale. Save nearly 40% on this complex, high-heeled floral, plus a travel-sized shoe to match.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d17645c0-8205-11f1-b803-6d1b8208163e">            <a href="https://www.nordstrom.com/s/valentino-donna-born-in-roma-eau-de-parfum-2-piece-gift-set-206-value/8375174" data-model-name="Donna Born in Roma Eau de Parfum 2-Piece Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/on3SHt6DZdr5fWR427UZqb.jpg" alt="Donna Born in Roma Eau De Parfum 2-Piece Gift Set $206 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valentino</div>                                        <div class="featured__title">Donna Born in Roma Eau de Parfum 2-Piece Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Floral lovers, rise! This new-age jasmine scent showers you in a decadent blend of vanilla bourbon and wood, creating a stunningly complex scent that makes lovers and friends lean in closer. It's bright yet moody and always earns compliments. Thank me later.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d1764a70-8205-11f1-a573-f7ba254d09b4">            <a href="https://www.nordstrom.com/s/another-13-eau-de-parfum-230-value/8983501" data-model-name="Another 13 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/95WHZBd8hkEqQZvax2aRia.jpg" alt="Another 13 Eau De Parfum $230 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Another 13 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If there was ever a time to splurge on the famous (and famously expensive) Le Labo Santal 33, it would be right this moment. The earthy, woody scent inspired by the American West is a timeless classic for a reason, and just one bottle will last you. But don't delay—I expect this one to sell out expeditiously.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d176466a-8205-11f1-87d9-3b396f52e436">            <a href="https://www.nordstrom.com/s/libre-eau-de-parfum-gift-set-228-value/8968926" data-model-name="Libre Eau de Parfum Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/p5xo9TPXvs8ijwy3xZmJXa.jpg" alt="Libre Eau De Parfum Gift Set $228 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Libre Eau de Parfum Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It feels like Nordstrom took a peek inside my personal perfume collection and put everything on sale. YSL Libre has been a staple in every It girl's fragrance wardrobe at one point or another, and right now, you can score a full-sized bottle, a mini travel spray, and a sleek YSL-branded makeup bag for just $153.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d176470a-8205-11f1-be99-432e831be5b2">            <a href="https://www.nordstrom.com/s/flowerbomb-eau-de-parfum-fragrance-spray-2-piece-gift-set-217-value/8968794" data-model-name="Flowerbomb Eau de Parfum Fragrance Spray 2-Piece Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zWxjzqNPKQXAZnUG3gq6Ph.jpg" alt="Flowerbomb Eau De Parfum Fragrance Spray 2-Piece Gift Set $217 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viktor&Rolf</div>                                        <div class="featured__title">Flowerbomb Eau de Parfum Fragrance Spray 2-Piece Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you or someone in your life is a Swiftie, this is the scent you'll want to gift them (or yourself!) during the Nordstrom Anniversary Sale. Known for its sweet, floral composition, this fragrance balances the airy freshness of freesia and peony with romantic rose. It's also rumored to have been one of <a href="https://www.whowhatwear.com/tag/taylor-swift">Taylor Swift's</a> go-to fragrances, especially early on in her career.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d176484a-8205-11f1-9c06-a3b13ee65c39">            <a href="https://www.nordstrom.com/s/signature-trio-fragrance-set-765-value/8996116" data-model-name="Signature Trio Fragrance Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ccYpE6NSnAWgouc73KV2Ja.jpg" alt="Signature Trio Fragrance Set $765 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Signature Trio Fragrance Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Parisian perfumery Parfums de Marly is responsible for many tastemakers' and editors' favorite fragrances, and this trio seems handpicked by insiders with cost in mind. Just one purchase is a splurge, so this combo allows you to try three of the brand's best sellers—Delina, Valaya, and Valaya Exclusif—for approximately the price of one full-size bottle. Thank me later!</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d1764930-8205-11f1-9797-ad777693bfdd">            <a href="https://www.nordstrom.com/s/santal-33-eau-de-parfum-230-value/8983469" data-model-name="Santal 33 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gHtBBMAb5h9SqimEPDmu3c.jpg" alt="Santal 33 Eau De Parfum $230 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Santal 33 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another full-sized bottle I'd recommend you don't skip over. This enchanting scent blends ambrox with wood, amber, and jasmine, dressing you in delicate layers of sun-warmed florals that will trail behind you all day and night. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d1764dd6-8205-11f1-845a-e178731ec9f8">            <a href="https://www.nordstrom.com/s/light-blue-eau-de-toilette-gift-set-154-value/8978658" data-model-name="Light Blue Eau de Toilette Gift Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iRf4VJoss4mKARF4XPLx2b.jpg" alt="Light Blue Eau De Toilette Gift Set $154 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dolce & Gabbana</div>                                        <div class="featured__title">Light Blue Eau de Toilette Gift Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Light as air and free as a diving seagull, Dolce & Gabbana's Light Blue Eau de Toilette is essentially summer in a bottle. During the Anniversary Sale, snatch up a full-sized bottle and a travel-ready mini for your summer escapes.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d1764f20-8205-11f1-9cde-eb2970a4d768">            <a href="https://www.nordstrom.com/s/dirty-hinoki/8787673" data-model-name="Dirty Hinoki" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/n5LTHKf2B5uyih2juviTQa.jpg" alt="Dirty Hinoki"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Heretic</div>                                        <div class="featured__title">Dirty Hinoki</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Heretic's tantalizing perfumes are always testing the boundaries of our perfume comfort zones, but this earthy scent is a sure crowd-pleaser. Dashed with crushed herbs and quintessentially woody, this scent bottles the idea of a "Japanese forest bath," per the brand.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d1765074-8205-11f1-8b6e-91d2e991536a">            <a href="https://www.nordstrom.com/s/eau-de-parfum-3-piece-discovery-set-110-value/8969002" data-model-name="Eau de Parfum 3-Piece Discovery Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8kkj4Tp6rgUoKDpzW4oGyb.jpg" alt="Eau De Parfum 3-Piece Discovery Set $110 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Eau de Parfum 3-Piece Discovery Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Diptyque's scent assortment is vast and admittedly a bit overwhelming. If you want to try a few best sellers for longer than a test bottle from the store will allow before making a commitment to a full-size vial, try this discovery set while it's just $83. Between Do Son, Orpheon, and Philosykos, you're sure to find a new signature scent—or several. Don't say I didn't warn you.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Did I Just Strike Nordstrom Gold? See the Most Impressive Deals From the 2026 Anniversary Sale, From Dyson to Prada Beauty ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/nordstrom-anniversary-sale-best-beauty-deals-2026</link>
                                                                            <description>
                            <![CDATA[ With discounts up to 57%, these finds won't last long. ]]>
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                                                                        <pubDate>Sat, 18 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@hannahjuneva; T3, Le Labo, Salt &amp; Stone; Nordstrom]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An image of a makeup bag full of products open on a cowhide chair with beauty products available at the Nordstrom Anniversary Sale overlaid.]]></media:description>                                                            <media:text><![CDATA[An image of a makeup bag full of products open on a cowhide chair with beauty products available at the Nordstrom Anniversary Sale overlaid.]]></media:text>
                                <media:title type="plain"><![CDATA[An image of a makeup bag full of products open on a cowhide chair with beauty products available at the Nordstrom Anniversary Sale overlaid.]]></media:title>
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                                <p>Attention, shoppers: Your favorite sale of the year has finally arrived. While the <a href="https://www.whowhatwear.com/fashion/shopping/nordstrom-anniversary-sale-best-fashion-beauty-2026"><u>Nordstrom Anniversary Sale</u></a> has technically been available to shop since July 14 (if you have cardmember status, that is), the price-slashed assortment of <a href="https://www.whowhatwear.com/fashion/shopping/best-fashion-beauty-home-nordstrom-anniversary-sale-2026" target="_blank"><u>fashion, beauty, and home wares</u></a> is officially available to all. <strong>From now until August 9,</strong> you can take up to 70% off those pricey wish-list items you've been eyeing, and if you're anything like me, that folder is usually dotted with brands like Dyson, Chantecaille, and Prada Beauty. Lucky for both of us, these brands and more are seeing steep deals at this very moment.</p><p>As a shopping editor–turned–beauty editor, I believe the best time to pounce on <a href="https://www.whowhatwear.com/beauty/nordstrom-anniversary-sale-early-access-beauty-deals">makeup, skincare, fragrance, and hair-tool splurges</a> is when they're discounted, and no sale delivers quite like the <a href="https://www.nordstrom.com/browse/anniversary-sale" target="_blank">Nordstrom Anniversary Sale</a>. In honor of the mega-retailer's 125th anniversary, Nordstrom has expanded its sale with more brands than ever, and I've done the digging to see which beauty buys are worth your hard-earned cash. </p><p>From <a href="https://www.whowhatwear.com/tag/dyson">Dyson hair tools</a> to <a href="https://www.whowhatwear.com/best-le-labo-perfumes">iconic Le Labo fragrances</a>, this beauty haul is unbeatable. Keep scrolling for the <a href="https://www.nordstrom.com/browse/anniversary-sale/beauty-exclusives" target="_blank">best beauty sales Nordstrom has to offer</a> on the first official day of the Anniversary Sale. </p><h2 class="article-body__section" id="section-the-23-best-beauty-deals-from-the-2026-nordstrom-anniversary-sale-at-a-glance"><span>The 23 Best Beauty Deals From the 2026 Nordstrom Anniversary Sale, at a Glance</span></h2><ul><li><strong>Best Hot Tool:</strong> <a href="https://www.nordstrom.com/s/supersonic-r-hair-dryer-549-99-value/8177585" target="_blank"><u>Dyson Supersonic R Hair Dryer</u></a>, $440 (was $550)</li><li><strong>Best Skincare Device:</strong> <a href="https://www.nordstrom.com/s/drx-spectralite-faceware-pro-455-value/8981062" target="_blank"><u>Dr. Dennis Gross Skincare DRx Spectralite FaceWare Pro</u></a>, $340 (was $455)</li><li><strong>Best Fragrance Set:</strong> <a href="https://www.nordstrom.com/s/mojave-ghost-fragrance-set-415-value/8966629" target="_blank"><u>Byredo Mojave Ghost Fragrance Set</u></a>, $280 (was $415)</li><li><strong>It-Girl Perfume: </strong><a href="https://www.nordstrom.com/s/santal-33-eau-de-parfum-230-value/8983469" target="_blank"><u>Le Labo Santal 33 Eau de Parfum</u></a>, $180 (was $230)</li><li><strong>Steepest Discount: </strong><a href="https://www.nordstrom.com/s/cashmere-mist-body-lotion-287-value/7407629" target="_blank">Donna Karan New York Cashmere Mist Body Lotion</a>, $75 (was $287)</li></ul><h3 class="article-body__section" id="section-best-hair-tool-deals-from-the-nordstrom-anniversary-sale"><span>Best Hair-Tool Deals From the Nordstrom Anniversary Sale</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f611cd88-8155-11f1-a3a4-6578a093667d">            <a href="https://www.nordstrom.com/s/supersonic-r-hair-dryer-549-99-value/8177585" data-model-name="Supersonic R Hair Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3dZQgcJptBmum93gKtPtBG.jpg" alt="Supersonic R™ Hair Dryer $549.99 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dyson</div>                                        <div class="featured__title">Supersonic R Hair Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want the power of the <a href="https://www.whowhatwear.com/dyson-supersonic-hair-dryer">Dyson Supersonic Hair Dryer</a> for a fraction of the weight and price, then you'll want to move swiftly to secure this tool. The Supersonic R is a lightweight, supercharged hair dryer capable of styling swiftly despite its smaller size and ergonomic design. Right now, it's $110 less than usual, so act fast. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611cdec-8155-11f1-9a79-b14e0a6e1bd7">            <a href="https://www.nordstrom.com/s/airebrush-one-step-smoothing-and-volumizing-blow-dryer-brush/7561803" data-model-name="Airebrush One-Step Smoothing and Volumizing Blow Dryer Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KJgzuUtKrTFeFiDMoPzBAG.jpg" alt="Airebrush One-Step Smoothing and Volumizing Blow Dryer Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>T3</div>                                        <div class="featured__title">Airebrush One-Step Smoothing and Volumizing Blow Dryer Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>There's no better way to start your day than with a fresh blowout, but it's an expensive habit to get into. This dryer brush from T3 promises streamlined styling in less time and with less heat damage from the comfort of your own home. You can snag it for just $100 during this massive sale.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611ce50-8155-11f1-b688-25e722ce328b">            <a href="https://www.nordstrom.com/s/bio-ionic-1-25-inch-long-barrel-styling-iron-163-value/5707983" data-model-name="1.25-Inch Long Barrel Styling Iron" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/z9JneTQoW26ZA25Cvb8NDG.jpg" alt="1.25-Inch Long Barrel Styling Iron $163 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bio Ionic</div>                                        <div class="featured__title">1.25-Inch Long Barrel Styling Iron</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It's important to invest in high-quality hair tools—lest you damage your strands at the expense of a bargain buy—but this curling iron from Bio Ionic proves that good tools don't need to break the bank. This long-barreled iron is made with special cuticle-sealing technology that keeps your hair looking and feeling sleek, and it's only $109 during the Anniversary Sale.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611ceb4-8155-11f1-b3fa-1bb8bd1d27da">            <a href="https://www.nordstrom.com/s/curling-straightener-2-in-1-hair-styling-iron/8524052" data-model-name="Curling Straightener 2-in-1 Hair Styling Iron" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qAaJMSmJCUkCvtMc3qDR8G.jpg" alt="Curling Straightener 2-In-1 Hair Styling Iron"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>T3</div>                                        <div class="featured__title">Curling Straightener 2-in-1 Hair Styling Iron</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>In 2026, you should have a hair tool that does it all. Meet the T3 Curling Straightener, a two-in-one tool that curls and straightens and has auto–world voltage for all your overseas travel. It's my best travel buddy to this day.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611cfd6-8155-11f1-826c-e5d5d4d9f0d3">            <a href="https://www.nordstrom.com/s/swift-se-high-speed-hair-dryer-3-nozzles/8088454" data-model-name="Swift SE High-Speed Hair Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/25gADtVRthSjXnFcdYwh5G.jpg" alt="Swift Se High-Speed Hair Dryer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laifen</div>                                        <div class="featured__title">Swift SE High-Speed Hair Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>No one wants to spend 20 minutes blow-drying their hair, and this powerful tool from Laifen ensures that you'll never experience a lengthy drying session again. The speedy hair dryer works on all hair types, shortening dry times down to as little as 30 seconds for those with short hair and around four minutes for those with long hair. It's 300% faster than your traditional hair dryer and just $93 during the sale.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d03a-8155-11f1-921f-e58095c39ab2">            <a href="https://www.nordstrom.com/s/t3-afar-travel-size-hair-dryer/7993249" data-model-name="Afar Travel Size Hair Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C2qSoANmgMrhA9S2EgQb7G.jpg" alt="Afar Travel Size Hair Dryer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>T3</div>                                        <div class="featured__title">Afar Travel Size Hair Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the travel-sized hair dryer you didn't know you needed. Kiss weak hotel blow dryers goodbye for good now that this small but mighty tool is 33% off.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-deals-from-the-nordstrom-anniversary-sale"><span>Best Fragrance Deals From the Nordstrom Anniversary Sale</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f611d102-8155-11f1-94a5-65154a1f4085">            <a href="https://www.nordstrom.com/s/santal-33-eau-de-parfum-230-value/8983469" data-model-name="Santal 33 Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EgMesMaJrZKxDMwiuCjejK.jpg" alt="Santal 33 Eau De Parfum $230 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Santal 33 Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Le Labo's Santal 33 is a sensual, woody fragrance that has captured the attention of beauty lovers since its debut in 2011. A blend of cedarwood, Australian sandalwood, iris, smoky wood, and leather shrouds the wearer in an alluringly androgynous cloud, making it a sure crowd-pleaser. Le Labo's scents are famous for being on the expensive side, so I'd recommend adding this one to your cart while it's under $200.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d15c-8155-11f1-a7ca-b7fd4c9444b8">            <a href="https://www.nordstrom.com/s/libre-eau-de-parfum-gift-set-228-value/8968926" data-model-name="Libre Eau de Parfum Gift Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7TkoynBjWA3QGguqThzKmK.jpg" alt="Libre Eau De Parfum Gift Set $228 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Libre Eau de Parfum Gift Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>YSL Beauty's Libre perfume was practically viral from the moment it arrived on the scene in 2019. This musky take on lavender and citrus tantalizes the senses, and with this discounted set, you get a full-sized bottle to keep at home and a travel-sized one to throw in your purse for quick touch-ups. Oh, and a chic designer makeup pouch seals the deal.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d1c0-8155-11f1-b57f-5314a9b25d2b">            <a href="https://www.nordstrom.com/s/dirty-hinoki/8787673" data-model-name="Dirty Hinoki" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dDVJKwbPAs6piwEaV7DzKP.jpg" alt="Dirty Hinoki"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Heretic</div>                                        <div class="featured__title">Dirty Hinoki</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you favor unique scents over viral ones, consider this edgy wood fragrance from Heretic. Known for its alternative scents, Heretic twists the warm, earthy scent of hinoki wood with lemon, thyme, and nutmeg. The result is an androgynous elixir that keeps people guessing.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d21a-8155-11f1-a4f6-3bf256811b64">            <a href="https://www.nordstrom.com/s/prada-paradoxe-intense-eau-de-parfum-2-piece-gift-set-154-value/8555037" data-model-name="Paradoxe Intense Eau de Parfum 2-Piece Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ta4PSa4gheUHTM6cGQVJiK.jpg" alt="Paradoxe Intense Eau De Parfum 2-Piece Gift Set $154 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada Beauty</div>                                        <div class="featured__title">Paradoxe Intense Eau de Parfum 2-Piece Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you could only walk away with one scent from Nordstrom's Anniversary Sale, let it be this one. Lauded by Who What Wear editors as one of the <a href="https://www.whowhatwear.com/beauty/fragrance/perfumes-for-compliments-2026">most complimented perfumes</a> of all time, this deep floral is simply irresistible. Accented with jasmine, warmed by amber, and grounded with moss accord, there's something in this scent for everyone. That explains why <a href="https://www.whowhatwear.com/beauty/fragrance/best-first-date-fragrances-attractive-scents">people have attracted dates</a> from across a crowded room with just a single spritz. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d288-8155-11f1-8abe-03dd6bb3a17f">            <a href="https://www.nordstrom.com/s/fabulous-lost-cherry-eau-de-parfum-discovery-fragrance-gift-set-65-value/9012866" data-model-name="Fabulous & Lost Cherry Eau de Parfum Discovery Fragrance Gift Set " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MSvC4V35BL5bgfuuVDrkkK.jpg" alt="Fabulous & Lost Cherry Eau De Parfum Discovery Fragrance Gift Set $65 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TOM FORD</div>                                        <div class="featured__title">Fabulous & Lost Cherry Eau de Parfum Discovery Fragrance Gift Set </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Tom Ford makes some of the most decadent designer fragrances to date, but the sprawling selection and mysterious names leave much up to the imagination. If you're unsure which of the brand's iconic scents is for you, might I suggest nabbing this discovery set for just $45 with two of the brand's most famous scents? Make it a couple combo, or keep them both to yourself—they're just that good.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d33c-8155-11f1-8b72-edb34e689552">            <a href="https://www.nordstrom.com/s/another-13-eau-de-parfum-230-value/8983501" data-model-name="Another 13 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FhNg4qGQqc34fMi7FGkvgK.jpg" alt="Another 13 Eau De Parfum $230 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Another 13 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here's another full-sized bottle you can't risk leaving behind. While Santal 33 is a storied crowd-pleaser, this musky scent flies a bit below the radar. Barely-there florals dash this animalistic, ambery scent, drenching the skin in a mossy wood that feels lighter and, dare I say, chicer than its smoky sibling.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d3a0-8155-11f1-b5fc-6dfc2b77dc5b">            <a href="https://www.nordstrom.com/s/mojave-ghost-fragrance-set-415-value/8966629" data-model-name="Mojave Ghost Fragrance Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C9eqdjkL8G3xTDV2vUmwnK.jpg" alt="Mojave Ghost Fragrance Set $415 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BYREDO</div>                                        <div class="featured__title">Mojave Ghost Fragrance Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Mojave Ghost hive, rise. This fragrance set is a perfume lover's dream, consisting of a full-sized perfume, a travel-sized bottle, <em>and</em> a hand cream for 33% off. Does it get any better than this?</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d3fa-8155-11f1-b51c-5fd5fd497506">            <a href="https://www.nordstrom.com/s/signature-trio-fragrance-set-765-value/8996116" data-model-name="Signature Trio Fragrance Set " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QsTgYaunruQqCBtXV9GFeK.jpg" alt="Signature Trio Fragrance Set $765 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Signature Trio Fragrance Set </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Parfums de Marly is famously regal, outrageously elegant, and very pricey. It makes sense that a trio of its most renowned scents would total nearly $800, but during the Anniversary Sale, you can nab Delina Eau de Parfum, Valaya Eau de Parfum, and Valaya Exclusif for just $515. One purchase is all you'd need for a lifetime.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skincare-deals-from-the-nordstrom-anniversary-sale"><span>Best Skincare Deals From the Nordstrom Anniversary Sale</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f611d576-8155-11f1-8a89-59bba7e74011">            <a href="https://www.nordstrom.com/s/drx-spectralite-faceware-pro-455-value/8981062" data-model-name="DRx Spectralite Faceware Pro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rg7qjMmimyGZD225W3dK8P.jpg" alt="Drx Spectralite Faceware Pro $455 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dr. Dennis Gross Skincare</div>                                        <div class="featured__title">DRx Spectralite Faceware Pro</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you've been on the hunt for the <a href="https://www.whowhatwear.com/best-led-face-masks">perfect LED mask</a>, allow this rare deal to be your sign to make the purchase. WWW beauty editors named Dr. Dennis Gross's DRx Spectralite Faceware Pro the best option on the market for those with acne due to its bacteria-fighting blue light therapy, but its supplemental collagen-boosting red light doesn't hurt either. Snag it while it's 25% off.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d4b8-8155-11f1-874d-63841da776a3">            <a href="https://www.nordstrom.com/s/chantecaille-bio-lifting-eye-cream/7525783" data-model-name="Bio Lifting Eye Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fZm4tLPkKFvyYdd3PwAx9P.jpg" alt="Bio Lifting Eye Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chantecaille</div>                                        <div class="featured__title">Bio Lifting Eye Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Not every luxury item is worth the splurge, but eye cream from Chantecaille very much is. The powerful formula is packed with eye bag–blasting peptides and botanical actives that smooth the appearance of fine lines, offering a refreshed and youthful appearance with every swipe. Though the price is still on the higher side, it's much more palatable at 20% off.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d5da-8155-11f1-81cb-1bc715cd8383">            <a href="https://www.nordstrom.com/s/the-body-lotion-52-value/7975620" data-model-name="The Body Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LQefnBvLpwAmAMchMuWw8P.jpg" alt="The Body Lotion $52 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nécessaire</div>                                        <div class="featured__title">The Body Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Bodycare is a big topic of conversation in the beauty sphere these days. After all, our skin is our biggest organ and stretches far below the neck, so it should be treated with the same care as our faces. The Nécessaire Body Lotion is a great product to implement no matter where you are on your bodycare journey thanks to its gentle, fragrance-free formula packed with moisturizing lipids, plant butters, and smoothing niacinamide. Plus, you can put an extra $10 back in your wallet if you buy it now.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d634-8155-11f1-ae0b-850ee85d120c">            <a href="https://www.nordstrom.com/s/showered-in-almond-gift-set-limited-edition-95-value/8963817" data-model-name="Showered in Almond Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d6uxih3SXFHwXhvxNdXACP.jpg" alt="Showered in Almond Gift Set (limited Edition) $95 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Occitane</div>                                        <div class="featured__title">Showered in Almond Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It's the little things that make life luxurious, and this elevated, silky-smooth bodywash is the smallest change you can make to turn your everyday shower into a spa experience. Editors adore this luxe shower oil for its decadent scent and deeply hydrating results, leaving your skin feeling nourished and moisturized for hours on end.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d698-8155-11f1-aa3e-b37c23cde299">            <a href="https://www.nordstrom.com/s/hyaluronic-body-serum-duo-nordstrom-exclusive-96-value/8356988" data-model-name="Hyaluronic Body Serum Duo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hBuNVXEiVBZeqgngJkYYDP.jpg" alt="Hyaluronic Body Serum Duo (nordstrom Exclusive) $96 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OSEA</div>                                        <div class="featured__title">Hyaluronic Body Serum Duo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Neither my mom nor I can get enough of Osea's Hyaluronic Body Serum, so I'm picking up this duo while it's 39% off. Our skin drinks up the lightweight concoction—a blend of weighted hyaluronic acid, microalgae, peptides, niacinamide, and aloe—and our skin texture is smooth and hydrated for up to 24 hours.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d7ba-8155-11f1-8447-9371f98a8797">            <a href="https://www.nordstrom.com/s/unseen-sunscreen-broad-spectrum-spf-50-jumbo-duo-96-value/9020509" data-model-name="Unseen Sunscreen Broad-Spectrum SPF 50 Jumbo Duo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/e8jTefW6ueKe5At6wURgGP.jpg" alt="Unseen Sunscreen Broad Spectrum Spf 50 Jumbo Duo $96 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Supergoop!</div>                                        <div class="featured__title">Unseen Sunscreen Broad-Spectrum SPF 50 Jumbo Duo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>While I always suggest stocking up on good sunscreen whenever there's a sale, I'd especially recommend grabbing this value pack of editor-loved Supergoop Unseen Sunscreen while it's 30% off. This non-acnegenic (it won't clog pores or cause acne), gel-like, blurring SPF leaves zero white cast and sets the skin up perfectly for a face of foundation or an active no-makeup day. No matter how you wear it, your skin will remain truly protected—with a filter-like blur to boot.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c0b39504-8187-11f1-8069-651a1500dff4">            <a href="https://www.nordstrom.com/s/cashmere-mist-body-lotion-287-value/7407629" data-model-name="Cashmere Mist Body Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4rVGk7DRrmdEwShKGzh8fi.jpg" alt="Cashmere Mist Body Lotion $287 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Donna Karan New York</div>                                        <div class="featured__title">Cashmere Mist Body Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If major savings are what you're after, look no further than Donna Karan's Cashmere Mist Body Lotion. This 32-ounce bottle is valued at $287 (but actually retails for $122 post-sale) and is going for as little as $75 right now. The luxurious formula is scented with the brand's stunning Cashmere Mist fragrance—a warm, ambery floral cut with sandalwood—and leaves skin drenched in hyaluronic acid–boosted hydration.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d6f2-8155-11f1-808a-e58814546821">            <a href="https://www.nordstrom.com/s/advanced-night-repair-synchronized-multi-recovery-complex-serum-with-hyaluronic-acid-peptides/5700327" data-model-name="Advanced Night Repair Synchronized Multi-Recovery Complex Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SQfNBVwtscqJCt4hhhYuHP.jpg" alt="Advanced Night Repair Synchronized Multi-Recovery Complex Serum With Hyaluronic Acid & Peptides"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Advanced Night Repair Synchronized Multi-Recovery Complex Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If premier skincare is what you're after but the price is not quite in your budget, this is the time to shop. Estée Lauder's famous Advanced Night Repair Serum is seven serums wrapped up into one potent blend—smoothing fine lines, strengthening the barrier, hydrating and plumping the skin, and so much more. Right now, it's 33% cheaper.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f611d756-8155-11f1-979b-69c16c1bc2bd">            <a href="https://www.nordstrom.com/s/bergamot-hinoki-body-wash-duo-72-value/8996082" data-model-name="Bergamot & Hinoki Body Wash Duo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Sj356D7KA5wXWYSsGLitEP.jpg" alt="Bergamot & Hinoki Body Wash Duo $72 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SALT & STONE</div>                                        <div class="featured__title">Bergamot & Hinoki Body Wash Duo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>WWW beauty editors can't get over <a href="https://www.whowhatwear.com/beauty/skin/salt-and-stone-product-reviews">Salt & Stone's fabulous array of products</a>, but the bodywash has to be my favorite of the bunch. The Bergamot & Hinoki scent starts my day with a fresh, invigorating push, and the formula's vitamin C, hyaluronic acid, niacinamide, and more smooth my skin's tone and texture for optimal body-lotion absorption. I'm grabbing this value pack while it's 32% off.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Just Saved You 4 Hours—15 Early Nordstrom Beauty Deals *Actually* Worth Shopping ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/nordstrom-anniversary-sale-early-access-beauty-deals</link>
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                            <![CDATA[ Save on Prada, Dyson, Le Labo, and more right this moment. ]]>
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                                                                        <pubDate>Tue, 14 Jul 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@alyssabrascia; Salt &amp; Stone, Bur Bur; Nordstrom]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Who What Wear associate beauty editor Alyssa Brascia and products on sale at the Nordstrom Anniversary Sale.]]></media:description>                                                            <media:text><![CDATA[A collage of Who What Wear associate beauty editor Alyssa Brascia and products on sale at the Nordstrom Anniversary Sale.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of Who What Wear associate beauty editor Alyssa Brascia and products on sale at the Nordstrom Anniversary Sale.]]></media:title>
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                                <p>Dedicated sale shoppers know that finding <em>good</em> deals takes a careful eye, heaps of patience, and the discernment of when to strike. If you wait for the percentage to drop just a smidge lower as the sale wanes, you risk losing out on the treasure altogether if it sells out. You might walk into an event as vast as the <a href="https://www.whowhatwear.com/fashion/shopping/nordstrom-anniversary-sale-best-fashion-beauty-2026"><u>Nordstrom Anniversary Sale</u></a> and become so overwhelmed that you, yet again, walk away with nothing. </p><p>As a beauty editor, I spend about 80% of my workday surfing the internet for the next best product on the market, which means that I'm in the business of finding the top deals at any sale. Lucky for you, I spent hours evaluating which early access beauty deals in Nordstrom's never-ending inventory are <em>actually</em> worth snagging before the <strong>sale opens to the public on July 18</strong>. If you're a card member, you can access this sale as early as today, July 14 (at Icon status); Ambassadors can shop July 15, and Influencers can shop July 17—with the sale drawing to a close on August 9. </p><p>While it may sound like you have quite some time to shop this sale, heed my warning from before—with deals this good, none of these products will stay in stock for long. Below, the 15 deals I'd beeline for in the <a href="https://www.nordstrom.com/browse/anniversary-sale/beauty-exclusives" target="_blank"><u>early access beauty section</u></a> of <a href="https://www.nordstrom.com/browse/anniversary-sale" target="_blank"><u><strong>Nordstrom's 125th Anniversary Sale</strong></u></a>, from iconic <a href="https://www.whowhatwear.com/best-le-labo-perfumes"><u>Le Labo perfumes</u></a> (you know the one!) to covetable <a href="https://www.whowhatwear.com/tag/dyson"><u>Dyson</u></a> hair dryers and more. </p><h2 class="article-body__section" id="section-the-15-top-beauty-deals-to-shop-early-at-nordstrom-s-anniversary-sale"><span>The 15 Top Beauty Deals to Shop Early at Nordstrom's Anniversary Sale</span></h2>        <div class="featured_product_block featured_block_standard" data-id="0f4610fa-7ef1-11f1-bc1c-1ded75edf2f4">            <a href="https://www.nordstrom.com/s/santal-33-eau-de-parfum-230-value/8983469" data-model-name="Santal 33 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rVMpaiajZistDe9kmKY38V.jpg" alt="Santal 33 Eau De Parfum $230 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Santal 33 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It seems as if perfume lovers high and low know the name Le Labo Santal 33. The neutral, earthy scent is popular for its enigmatic medley of crisp violet, powdery iris, and smoky woods—a blend of cedarwood and Australian sandalwood—that smells genderless and utterly divine on everyone that wears it. Le Labo's scents are famously expensive, ringing in at $230 at full price for one ounce, but you can save 20% if you snag it right now.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f46115e-7ef1-11f1-9595-b590d6fe5bb2">            <a href="https://www.nordstrom.com/s/drx-spectralite-faceware-pro-455-value/8981062" data-model-name="Drx Spectralite Faceware Pro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/R7CFwJFuLWWJYJbcDbpqsU.jpg" alt="Drx Spectralite Faceware Pro $455 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dr. Dennis Gross Skincare</div>                                        <div class="featured__title">Drx Spectralite Faceware Pro</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Skincare fanatics everywhere have probably tried—or at least heard of—<a href="https://www.whowhatwear.com/best-led-face-masks">LED face masks</a> in 2026. There are almost too many of these skin-smoothing devices to count nowadays, but after testing several masks over the past few years, Who What Wear beauty editors named the Dr. Dennis Gross DRx Spectralite Faceware Pro the very best choice for people with acne. Its three light settings (red light therapy, blue light therapy, and red plus blue light therapy) target fine lines and wrinkles, acne-causing bacteria, and stimulate collagen production. Best part? It's on sale for just $340 right now.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f4611c2-7ef1-11f1-9019-5f0d81fc72a5">            <a href="https://www.nordstrom.com/s/santal-vetiver-body-wash-duo-72-value/8295033" data-model-name="Santal & Vetiver Body Wash Duo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f9moDFccQHGTmP75Vu9M2V.jpg" alt="Santal & Vetiver Body Wash Duo $72 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SALT & STONE</div>                                        <div class="featured__title">Santal & Vetiver Body Wash Duo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>We beauty editors are big fans of practically <a href="https://www.whowhatwear.com/beauty/skin/salt-and-stone-product-reviews">everything Salt & Stone makes</a>, but if you asked us for our top recommendation, we'd tell you to nab the bodywash. While I personally love the brand's <a href="https://www.nordstrom.com/s/bergamot-hinoki-body-wash/6610869?color=regular&size=15.2+oz" target="_blank">Bergamot and Hinoki</a> scent, the fan favorite is this Santal and Vetiver elixir—a comforting woody fragrance that glows with warm amber. I'd suggest jumping at the chance to grab two while they're only slightly more than the price of one.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f46121c-7ef1-11f1-b4e1-87b866bcfab9">            <a href="https://www.nordstrom.com/s/curling-straightener-2-in-1-hair-styling-iron/8524052" data-model-name="Curling Straightener 2-In-1 Hair Styling Iron" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4io4txasg6vk9PiD3sod4V.jpg" alt="Curling Straightener 2-In-1 Hair Styling Iron"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>T3</div>                                        <div class="featured__title">Curling Straightener 2-In-1 Hair Styling Iron</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A recent recipient of a <a href="https://www.whowhatwear.com/beauty/best-beauty-tools-2026">Who What Wear 100 Beauty Award</a>, this hot tool hybrid is a styling staple among our editorial team. Using the tool as normal, you can easily straighten your hair with T3's famous SinglePass technology. However, when you press the plates together, you can also use it as a curling wand. Two products for the price of one $140 purchase? I'm sold.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f461276-7ef1-11f1-9e91-53523ac67904">            <a href="https://www.nordstrom.com/s/the-lip-edition-set-122-value/8996202" data-model-name="The Lip Edition Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TCzv8UB5KVTyJMT5iFqx8V.jpg" alt="The Lip Edition Set $122 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">The Lip Edition Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Westman Atelier makes some of the chicest lip products on the market, but they are undeniably expensive. While just one lipstick <a href="https://www.nordstrom.com/s/westman-atelier-lip-suede-matte-lipstick/7738445" target="_blank">costs $50</a>, you can get a silky lip liner, Lip Suede lipstick, and juicy lip gloss for just $79 during the sale. That's an entire luxury lip combo!</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f4612d0-7ef1-11f1-983c-e57d98f03104">            <a href="https://www.nordstrom.com/s/lash-idole-mascara-bi-facil-eye-makeup-remover-3-piece-gift-set-74-value/8983633" data-model-name="Lash Idôle Mascara & Bi-Facil Eye Makeup Remover 3-Piece Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3uWepFqPXCG7HM5Xj6Sz6V.jpg" alt="Lash Idôle Mascara & Bi-Facil Eye Makeup Remover 3-Piece Gift Set $74 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lancôme</div>                                        <div class="featured__title">Lash Idôle Mascara & Bi-Facil Eye Makeup Remover 3-Piece Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>WWW editors have <a href="https://www.whowhatwear.com/best-mascaras">tried dozens of mascaras</a>, but none stack up to the lash-lengthening, curl-holding powers of Lancôme's Lash Idôle Mascara. This set comes with two full-size mascaras plus a travel-size eye makeup remover made specifically for this stay-put formula.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f46138e-7ef1-11f1-96a4-73ac468d5fd3">            <a href="https://www.nordstrom.com/s/foundation-shampoo-95-value/7786580" data-model-name="Foundation Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nN7RDrmXAMnLBwCW6teK3V.jpg" alt="Foundation Shampoo $95 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rōz</div>                                        <div class="featured__title">Foundation Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I keep this hydrating shampoo from celebrity hairstylist–founded brand Rōz stocked in my bathroom at all times. A nourishing combination of grape extract, ginger root, frankincense, and walnut oil suds all hair types up into a juicy cloud, revealing softer, sleeker strands post-shower.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f4613e8-7ef1-11f1-9fd4-29b7dd229175">            <a href="https://www.nordstrom.com/s/prada-paradoxe-intense-eau-de-parfum-2-piece-gift-set-154-value/8555037" data-model-name="Paradoxe Intense Eau de Parfum 2-Piece Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PhzWET9T5ckyC6ZxVg8yHV.jpg" alt="Paradoxe Intense Eau De Parfum 2-Piece Gift Set $154 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Paradoxe Intense Eau de Parfum 2-Piece Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Prada Paradoxe Intense is one of WWW editors' <a href="https://www.whowhatwear.com/beauty/fragrance/perfumes-for-compliments-2026">most complimented perfumes</a> of all time. The alluring fragrance sets sweet jasmine ablaze in the warmth of fiery amber, forming an intoxicating scent that makes everyone lean in closer. I recommend grabbing this two-piece set, complete with a one-ounce spray bottle and a travel-size tube, to make sure you always keep a spritz close. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f461442-7ef1-11f1-9c6e-97d317a284bc">            <a href="https://www.nordstrom.com/s/the-most-loved-set-15-value/8993307" data-model-name="The Most Loved Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UVFipfK5mhmj9gqqVfPcKV.jpg" alt="The Most Loved Set $15 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">The Most Loved Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The Ordinary is famous for creating high-quality skincare at budget-friendly prices, and this three-piece set sweetens the deal even more. For just $12, you can check out with three of the brand's key serums: a niacinamide and zinc elixir, the famous B5 Hydrating Serum, and the Depuffing Eye Serum.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f461492-7ef1-11f1-919d-a1138a9521a4">            <a href="https://www.nordstrom.com/s/the-mermaid-brush-ludmila-72-value/8371429" data-model-name="The Mermaid Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3dFGvDw6heycaGY79VnwyU.jpg" alt="The Mermaid Brush - Ludmila $72 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BUR BUR</div>                                        <div class="featured__title">The Mermaid Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The little luxuries are what makes life so sweet, and this boar brush from Bur Bur is the perfect way to elevate your current hair tool collection. This upscale wooden brush is home to gentle nylon bristles that gently work through the hair without pulling or breaking the hair, making it great for simple brushing or slicked-back hairstyles. Plus, the curved handle makes it exponentially easier to grip during styling sessions.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f461500-7ef1-11f1-b294-db1ef029fbe4">            <a href="https://www.nordstrom.com/s/effortless-eyes-eyeshadow-mascara-trio-gift-set-94-value/8969207" data-model-name="Effortless Eyes Eyeshadow & Mascara Trio" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DcS4qPygkA5BojDTmm3K2V.jpg" alt="Effortless Eyes Eyeshadow & Mascara Trio Gift Set $94 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI</div>                                        <div class="featured__title">Effortless Eyes Eyeshadow & Mascara Trio</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you've ditched your powder eye shadow palettes in favor of <a href="https://www.whowhatwear.com/best-liquid-eye-shadows">easy-to-use liquid</a> or <a href="https://www.whowhatwear.com/best-cream-eye-shadows">cream eye shadows</a>, I don't blame you. However, I would steer you toward Armani's state-of-the-art liquid shadows, which feature pigmented formulas, buildable intensity, and an effortless blend. This set also comes with a mini version of the brand's famous Vertigo Lift Mascara, which I personally love for its impressive volume and hold.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f461564-7ef1-11f1-97df-131502fb4030">            <a href="https://www.nordstrom.com/s/double-shine-n7-bonding-oil-duo-88-value/8972183" data-model-name="Double Shine N°7 Bonding Oil Duo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MGZBvNYEyGekqcmWxkDxLV.jpg" alt="Double Shine N°7 Bonding Oil Duo $88 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">Double Shine N°7 Bonding Oil Duo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Olaplex's No.7 Bonding Oil is a repeat purchase in many editors' households, so I would suggest taking advantage of this duo while it's on sale. For $26 less than normal, you can take a full-size bonding oil home <em>and</em> get that travel-size bottle you always kick yourself for not buying as you pack for a big trip. My advice? Grab 'em now while they're on sale. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f4615d2-7ef1-11f1-abe0-778042564318">            <a href="https://www.nordstrom.com/s/supersonic-r-hair-dryer-549-99-value/8177585" data-model-name="Supersonic R Hair Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GkeDEhNfMStbo9BLkmJ4vU.jpg" alt="Supersonic R™ Hair Dryer $549.99 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dyson</div>                                        <div class="featured__title">Supersonic R Hair Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For all of the power within the Dyson Supersonic hair dryer with 20% less weight, Dyson's Supersonic R Hair Dryer is a hairstylist's delight. Whether you're doing hair for a living or easily experience arm fatigue while drying your strands, this powerful blow dryer is the ideal pick for you. Plus, it's a whopping $110 less than usual ahead of the Anniversary Sale. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f461640-7ef1-11f1-adfe-4d4f9d055912">            <a href="https://www.nordstrom.com/s/lash-clash-extreme-volume-mascara-duo-72-value/8968944" data-model-name="Lash Clash Extreme Volume Mascara Duo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pykay7BEAwuMQLqv6uhhAV.jpg" alt="Lash Clash Extreme Volume Mascara Duo $72 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Lash Clash Extreme Volume Mascara Duo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>While Lancôme's mascara is great for lengthening, lifting, and holding curl, nothing beats the volumizing powers of this tube from YSL Beauty. Packed with an impressive fan of bristles on a double-conical brush, this thick wand grips each lash while the formula boosts the volume of your lashes by 200%. Oh, and you can get two of them for just a bit more than the price of one.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f461712-7ef1-11f1-821e-b31cb28f9284">            <a href="https://www.nordstrom.com/s/the-body-lotion-52-value/7975620" data-model-name="The Body Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yhQUpuq59TKRCVCenWW4FV.jpg" alt="The Body Lotion $52 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nécessaire</div>                                        <div class="featured__title">The Body Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm a sucker for a good body lotion, and this luxurious formula from Nécessaire is high on my list. The fragrance-free emulsion is perfect for my sensitive skin, and the peptide-infused formula keeps my skin feeling soft, yet looking firm. At full price it can feel a bit expensive, so I'd suggest snagging your bottle while it's $10 off.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Yachts! Beach Clubs! Sunsets! These Perfumes Practically Scream "Euro Summer" ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/euro-summer-perfumes</link>
                                                                            <description>
                            <![CDATA[ The scents of the season. ]]>
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                                                                        <pubDate>Fri, 10 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Creator Lucy Williams at a beach in Greece wearing a yellow bikini top and blue shirt]]></media:description>                                                            <media:text><![CDATA[Creator Lucy Williams at a beach in Greece wearing a yellow bikini top and blue shirt]]></media:text>
                                <media:title type="plain"><![CDATA[Creator Lucy Williams at a beach in Greece wearing a yellow bikini top and blue shirt]]></media:title>
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                            <article>
                                <p>I'll be honest, I've never actually had a "Euro Summer". Sure, I've had summer holidays in some beautiful European destinations, but I'm yet to hop from island to island, spending my days in designer shops, on yachts, at beach clubs and more. A girl can dream, though, right? However, whilst I'm not the best source of information when it comes to planning your own Euro Summer, one thing I am good at is finding the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a> that embody all those chic, holiday vibes in just one spritz. </p><p>I've spent the best part of my career testing some of the most sought-after <a href="https://www.whowhatwear.com/uk/best-summer-perfumes">summer perfumes</a> on the market, and there is a handful of fragrances that I rely on time and time again to get me in the holiday spirit. Whether you're sailing through Greece, wandering the streets of Spain or partying it up in Ibiza, these scents are bound to be the perfect match.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="F8yD4HRx7AFFtXBsrj2PR5" name="Euro Summer perfumes" alt="A picture of some of the best Euro Summer perfumes, including Victoria Beckham Beauty, Tom Ford, Loewe and Kilian" src="https://cdn.mos.cms.futurecdn.net/F8yD4HRx7AFFtXBsrj2PR5.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Even if you've not got a trip on the horizon, these are the ideal perfumes to help bring out your yacht-hopping alter-ego. So, what are you waiting for? Keep on scrolling for the only scents to know about this season...</p><h3 class="article-body__section" id="section-the-best-euro-summer-perfumes-2026"><span>The Best Euro Summer Perfumes 2026</span></h3><h2 id="1-tom-ford-soleil-blanc">1. Tom Ford Soleil Blanc</h2>        <div class="featured_product_block featured_block_standard" data-id="ce78c214-7abf-11f1-b836-c97af81f6113">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/soleil-blanc-eau-de-parfum-MUK200022613.html" data-model-name="Soleil Blanc Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zNYd2zcMdATR4AV7fNB4PX.jpg" alt="Tom Ford Soleil Blanc Eau De Parfum 50ml"><span class='featured__label standard__label'>Best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Soleil Blanc Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Coconut, tonka bean, pistachio, white florals, bergamot, pink pepper</p><p>Possibly my favourite summer perfume of all time, <a href="https://www.whowhatwear.com/beauty/fragrance/tom-ford-soleil-blanc-perfume-review">Tom Ford's Soleil Blanc</a> oozes Euro Summer energy. The chic gold-and-white bottle perfectly reflects the scent inside, a mix of creamy coconut, head-turning white florals and fresh bergamot. Whilst the addition of tonka bean and pistachio might make you think this leans more towards a <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmand perfume</a>, it's actually a beachy scent that reminds me of fresh blue seas and limbs slathered in suncream. I'm not talking about any beach, though. This perfume conjures up images of the most exclusive beach club in St. Tropez. In fact, I can almost hear the Hermès sandals hitting the boardwalk as I spritz it.</p></p>                </div>                            </div>        </div><h2 id="2-victoria-beckham-beauty-portofino-97">2. Victoria Beckham Beauty Portofino '97 </h2>        <div class="featured_product_block featured_block_standard" data-id="083f49dc-7ac0-11f1-baee-89ac9b413cd5">            <a href="https://victoriabeckhambeauty.com/en-gb/products/portofino-97" data-model-name="Portofino '97 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.02%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Aen7pXSQsFTyg6Di6DFauP.jpg" alt="Victoria Beckham Beauty Eau De Parfum Portofino '97 50ml"><span class='featured__label standard__label'>Best luxury perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Portofino '97 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, black pepper, incense, amber, vetiver, patchouli</p><p>Speaking of designer labels, Victoria Beckham's Portofino '97 is easily one of the most elegant summer scents I've ever come across. In fact, I get compliments whenever I wear this. It's certainly not one for the faint-hearted, but if you like your perfume to enter the room before you do, you'll love this. It opens on an incredibly bright, <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citrusy note</a> before smoky incense and amber settle on the skin for a lasting impression. It's crisp, sophisticated and head-turning, perfect for sailing down the Italian coast. </p></p>                </div>                            </div>        </div><h2 id="3-jo-malone-london-beach-blossom">3. Jo Malone London Beach Blossom</h2>        <div class="featured_product_block featured_block_standard" data-id="53a458cc-7ac0-11f1-9185-b55e990d5870">            <a href="https://www.lookfantastic.com/p/jo-malone-london-beach-blossom-cologne-100ml/15917216/" data-model-name="Beach Blossom Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:330,l:0,cw:1500,ch:1500,q:80/UbEwuWn9BwjwNjB46XUTA6.webp" alt="Jo Malone London Beach Blossom Cologne 100ml"><span class='featured__label standard__label'>Best fresh perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Beach Blossom Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Lime, coconut water, mint, tonka bean</p><p>You'd be forgiven for mistaking the notes in this <a href="https://www.whowhatwear.com/uk/best-jo-malone-perfumes">Jo Malone London perfume</a> for a beachside cocktail. Lime, coconut water, mint...it sounds delicious, right? Well, it smells that way too. A fresh, tropical delight, Beach Blossom will put you in the holiday spirit after just one spritz. It's an uplifting, refreshing blend with a base of tonka bean that lingers on the skin in a warm, creamy manner that I can't get enough of. </p></p>                </div>                            </div>        </div><h2 id="4-ex-nihilo-lust-in-paradise-extrait">4. Ex Nihilo Lust in Paradise Extrait</h2>        <div class="featured_product_block featured_block_standard" data-id="53a45958-7ac0-11f1-981a-b93f62222b40">            <a href="https://www.harrods.com/en-gb/p/ex-nihilo-lust-in-paradise-extrait-de-parfum-100ml-000000000000178849" data-model-name="Lust in Paradise Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:59,l:0,cw:2400,ch:2400,q:80/DLopREETK83Jynrys3yrHF.jpg" alt="Ex Nihilo Lust in Paradise Extrait De Parfum (100ml)"><span class='featured__label standard__label'>Best niche perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ex Nihilo</div>                                        <div class="featured__title">Lust in Paradise Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Blackcurrant, pink pepper, red ginger, rose absolute, jasmine sambac, cedarwood, ambrofix, musks</p><p>Ex Nihilo is one of those <a href="https://www.whowhatwear.com/uk/best-niche-fragrances">niche perfume</a> brands that, once you try it, you will be hooked. One of the brand's newest scents, Lust in Paradise Extrait de Parfum, was designed to evoke the feeling of sun-soaked skin, and I'd say it does exactly that. It opens on a juicy, <a href="https://www.whowhatwear.com/uk/best-fruity-perfumes">fruity note</a> before spicy pink pepper and powdery rose cut through. The result is a heady, intoxicating aroma that feels warm, musky and so luxurious. </p></p>                </div>                            </div>        </div><h2 id="5-zara-coconut-tropic-tides">5. Zara Coconut Tropic Tides</h2>        <div class="featured_product_block featured_block_standard" data-id="3797eae4-7ac1-11f1-8aed-a1885f30d4b1">            <a href="https://www.zara.com/uk/en/coconut-tropic-tides-edp-50ml--1-7-fl--oz--p20110915.html" data-model-name="Coconut Tropic Tides Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:669,l:0,cw:2048,ch:2048,q:80/z9APjd6GsJUaDWUdQzhhQc.jpg" alt="Coconut Tropic Tides Edp 50ml (1.7 Fl. Oz). - One Size Only"><span class='featured__label standard__label'>Best affordable perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ZARA</div>                                        <div class="featured__title">Coconut Tropic Tides Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Coconut, juicy fruits, vanilla, sandalwood, benzoin</p><p>If you're after a more affordable buy, you can't go wrong with a <a href="https://www.whowhatwear.com/uk/best-zara-perfumes">Zara perfume</a>. Honestly, these high-street scents give some of my designer fragrances a run for their money. This summer, I'm gravitating towards Coconut Tropic Tides, a creamy mix of coconut, vanilla and sandalwood. It lingers beautifully on the skin, leaving you feeling warm and sunkissed long into the evening. </p></p>                </div>                            </div>        </div><h2 id="6-maison-margiela-replica-beach-walk">6. Maison Margiela Replica Beach Walk</h2>        <div class="featured_product_block featured_block_standard" data-id="4206404c-7ac2-11f1-b133-810d43c9d1d8">            <a href="https://www.lookfantastic.com/p/maison-margiela-replica-beach-walk-eau-de-toilette-30ml/13183508/" data-model-name="Beach Walk Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:297,l:0,cw:1500,ch:1500,q:80/aqmrYm47cVZmb83LJJ4Ln3.webp" alt="Maison Margiela Replica Beach Walk Eau De Toilette - 30ml"><span class='featured__label standard__label'>Best citrus perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela Replica</div>                                        <div class="featured__title">Beach Walk Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, pink pepper, lemon, ylang ylang, coconut milk, musc, cedarwood</p><p>As you can guess from the name of this perfume, this is a true holiday scent through and through. In my opinion, the citrusy notes of bergamot and lemon give it all that Euro Summer energy, whilst coconut milk and cedarwood ground the fragrance in a warm, creamy aroma. I love wearing it on holiday as when I spritz it back home, it immediately transports me to sunnier times. </p></p>                </div>                            </div>        </div><h2 id="7-kilian-paris-sunkissed-goddess">7. Kilian Paris Sunkissed Goddess</h2>        <div class="featured_product_block featured_block_standard" data-id="420640e2-7ac2-11f1-8cb0-9d0484be2b64">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/sunkissed-goddess-eau-de-parfum-UK200054353.html" data-model-name="Sunkissed Goddess Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/W3EoncqzACcogdjL93KdSA.jpg" alt="Kilian Paris Sunkissed Goddess Eau De Parfum 50ml"><span class='featured__label standard__label'>Best warm perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kilian Paris</div>                                        <div class="featured__title">Sunkissed Goddess Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, neroli, ylang-ylang, coconut, vanilla</p><p>You know when you go to a beach club, and the smell of expensive suncreams lingers in the air? Well, that's exactly what this <a href="https://www.whowhatwear.com/uk/best-kilian-perfumes">Kilian scent</a> smells like. The blend of neroli, ylang-ylang and coconut gives it a warm, creamy, sun-soaked aroma that immediately transports you to a five-star resort. I have reached for this every summer since getting my hands on it, and that won't be changing anytime soon. </p></p>                </div>                            </div>        </div><h2 id="8-loewe-aire-sutileza-elixir">8. Loewe Aire Sutileza Elixir</h2>        <div class="featured_product_block featured_block_standard" data-id="8ea4c162-7ac7-11f1-8f54-cd76342abacd">            <a href="https://www.libertylondon.com/uk/aire-sutileza-elixir-eau-de-parfum-50ml-R731119006.html" data-model-name="Aire Sutileza Elixir Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:102,l:0,cw:1000,ch:1000,q:80/TdWfokd3i7jWW8E9rS6BcY.jpg" alt="Aire Sutileza Elixir Eau De Parfum 50ml"><span class='featured__label standard__label'>Best elixir</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Loewe</div>                                        <div class="featured__title">Aire Sutileza Elixir Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Cassis, bergamot, lemon, pear, jasmine sambac, peony, vetiver, sandalwood, musk</p><p>This perfume is the olfactory equivalent of that first dunk into sparkling blue waters. It's fresh and airy with a sparkling citrus undertone that makes you want to spritz it again and again. In true Loewe style, it's an utterly chic aroma that will take your Euro Summer to whole new heights.  </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I Tested the 12 It Candles of 2026—These Are My Thoughts ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/living/home/best-candles-2026</link>
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                            <![CDATA[ I stand by these opinions. ]]>
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                                                                        <pubDate>Thu, 09 Jul 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Jul 2026 15:54:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Home]]></category>
                                                    <category><![CDATA[Living]]></category>
                                                                                                                    <dc:creator><![CDATA[ Allyson Payer ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/PiiyEHzk9Y8etMFJsde6Cm.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power&#039;s executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[collage of luxury candles]]></media:description>                                                            <media:text><![CDATA[collage of luxury candles]]></media:text>
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                                <p>Some among us are loyal to a specific candle <a href="https://www.whowhatwear.com/spring-home-fragrances" target="_blank">scent in their homes</a> and will never stray. I think we all have a Diptyque Baies, Le Labo Santal 26, or Jo Malone Pomegranate Noir devotee in our lives. And then there are others, such as myself, who are always on the hunt for the buzziest and newest-on-the-scene <a href="http://whowhatwear.com/best-spring-candles" target="_blank">candles</a> to add to our collections—in addition to the tried-and-true favorites, of course. As someone who purchases pretty much everything I own online, I place a lot of blind candle orders, but you'll typically find me searching far and wide for reviews before doing so. This time, I'm the reviewer.</p><p>I'm a <a href="https://www.whowhatwear.com/uk/best-luxury-candles" target="_blank">luxury-candle</a> aficionado, and there have been a few standout candles on my radar this year. Some are brand-new, and others have held on to their buzz. As you can imagine, I was more than happy to be a guinea pig and test them in my house, and in doing so, I have something to back up my recommendations. Among the highly coveted brands I tried IRL were Trudon, Loewe, Diptyque, Flamingo Estate, Le Labo, and LAFCO. Without further ado, scroll on to read my thoughts on and shop some of the chicest, most sought-after candle scents of 2026. </p><h2 class="article-body__section" id="section-trudon-figuerie"><span>Trudon Figuerie</span></h2><p>Having one of the legendary French fragrance house's candles in your home is a signal of good taste, and the scents are as elegant as the vessels they're in. Many brands make their version of a fig-scented candle, but I've yet to encounter one that's anything like Trudon's newest release Figuerie.</p><p><strong>My review:</strong> <a href="https://trudon.com/us_en/figuerie-classic-candle-270g.html" target="_blank">Trudon's Figuerie candle</a> is far from the fruity fig candles you may be familiar with. It's an earthy, woody fragrance inspired more by the actual fig tree than the fruit itself. The prominent fig-leaf note is mixed with hyacinth, tasuki patchouli, and sandalwood, adding depth and a powderiness  I didn't expect. This is fancy fig, through and through, and the sage-green vessel is stunning, especially when lit. It's a lovely option for the warmer months and is highly giftable, as everything Trudon makes is.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="t6mHBzHWBWk6FSrqNoikBG" name="trudon" alt="Trudon Figuerie candle." src="https://cdn.mos.cms.futurecdn.net/t6mHBzHWBWk6FSrqNoikBG.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/allypayer/?hl=en" target="_blank">@allypayer</a>)</span></figcaption></figure><h2 id="shop-the-scent">Shop the Scent</h2>        <div class="featured_product_block featured_block_standard" data-id="574d536e-7b03-11f1-8bc8-d3e70e1fd3c0">            <a href="https://trudon.com/us_en/figuerie-classic-candle-270g.html" data-model-name="The Classic Candle in Figuerie" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fLv6Go5jA356gZwrLjrCQG.jpg" alt="Trudon, The Classic Candle - Figuerie"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trudon</div>                                        <div class="featured__title">The Classic Candle in Figuerie</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-diptyque-shiso-and-rhubarbe"><span>Diptyque Shiso and Rhubarbe</span></h2><p>We all know and love Diptyque's iconic candle scents. Feu de Bois, Baies, Roses, Figuier, Tubéreuse… The list goes on. The wildly popular brand releases limited-edition scents throughout the year and occasionally adds to its permanent collection. The two I tested are permanent ones that Diptyque released to coincide with its new ribbed-glass vessels, which are stunning, by the way.</p><p><strong>My Shiso review:</strong> I wasn't familiar with shiso prior to receiving this candle, but I'm happy to now be acquainted with it. It's a Japanese herb in the mint family that gives off a light, green scent with a hint of spiciness. Diptyque added almond notes to balance out the herbal scent. It's a very refreshing scent, which makes it ideal for summer. Because it's a bit subtle, I'd recommend burning it in a room that's on the smaller side.</p><p><strong>My Rhubarbe review:</strong> Rhubarbe is a bit tricky to describe in a way that does it justice, but I'll do my best. This is a vegetal scent that's inspired by rhubarb stalks with a sweetness to it. It's in the green family, similar to Shiso and Figuier, but a bit stronger. It's combined with patchouli notes, which are very subtle. I've enjoyed burning this candle in the kitchen, day or night.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="KDNReCKcesYXnx8NeXFirG" name="diptyque" alt="Diptyque Shiso and Rhubarbe candles." src="https://cdn.mos.cms.futurecdn.net/KDNReCKcesYXnx8NeXFirG.gif" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/allypayer/?hl=en" target="_blank">@allypayer</a>)</span></figcaption></figure><h2 id="shop-the-scents">Shop the Scents</h2>        <div class="featured_product_block featured_block_standard" data-id="574d54b8-7b03-11f1-a9ec-6b69d1e7506d">            <a href="https://www.diptyqueparis.com/en_us/p/shiso-classic-candle-shiso190.html" data-model-name="Shiso Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nvCHff6iYGpMkddbpH7UnN.jpg" alt="Diptyque, Shiso Classic Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Shiso Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="574d551c-7b03-11f1-8c74-4dc4d13da071">            <a href="https://www.diptyqueparis.com/en_us/p/home-fragrances/scented-candles/classic-scented-candles/rhubarbe-rhubarb-classic-candle-rhuba190.html" data-model-name="Rhubarbe Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ANy8e5NLk7qytzLUYTZ6c4.jpg" alt="Diptyque, Rhubarbe Classic Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Rhubarbe Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-loewe-pistachio"><span>Loewe Pistachio</span></h2><p>I'm not sure that any candle could appeal more to a fashion lover than a Loewe one. The glazed terra-cotta vessels alone are worth the investment, but the fragrances are equally special. All of Loewe's Home Scents are pure and concentrated. They're scents you'll notice in the air throughout the day, even when unlit. Pistachio is the latest to join the brand's lineup of found-in-nature candles.</p><p><strong>My review:</strong> If you prefer gourmand candles, you're going to love Loewe Pistachio. It's creamy and sweet but not overpowering. There's nothing fake or cloying about it. When lit, it gives off a warm, milky scent, which I would've thought I'd prefer during fall and winter, but it hasn't been off-putting in the least on even 95-degree days. The only drawback is that it's almost too pretty to burn.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="CuQu3HBufDHyEir2yoKaWG" name="loewe" alt="Loewe Pistachio candle." src="https://cdn.mos.cms.futurecdn.net/CuQu3HBufDHyEir2yoKaWG.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/allypayer/?hl=en" target="_blank">@allypayer</a>)</span></figcaption></figure><h2 id="shop-the-scent-2">Shop the Scent</h2>        <div class="featured_product_block featured_block_standard" data-id="574d565c-7b03-11f1-bbda-bfe3b46a7d2e">            <a href="https://www.bergdorfgoodman.com/p/loewe-pistachio-small-scented-candle-5-8-oz-prod200440023" data-model-name="Pistachio Small Scented Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:140.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J2mok9b5ESqajZTapxQsXX.jpg" alt="Pistachio Small Scented Candle, 5.8 Oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Loewe</div>                                        <div class="featured__title">Pistachio Small Scented Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-le-labo-cypres-21-and-ambroxyde-17"><span>Le Labo Cyprès 21 and Ambroxyde 17</span></h2><p>I find Le Labo candles to be among those with the best throw and most unique scents on the market, and they're housed in minimalist vessels that couldn't be chicer. Every time I try a new one, I claim that it's my favorite. It's also tricky to know what they're going to smell like based on their slightly ambiguous names, so you'll have to trust me when I say that Cyprès 21 and Ambroxyde 17 are two you won't regret adding to your collection.</p><p><strong>My Cyprès 21 review:</strong> Based on the name and description of the candle alone, I assumed that Cyprès 21 would be undoubtedly wintery, but it's the freshest woodsy candle I've yet to come across, making it perfect for every season of the year. There's a bit of spice to it without the usual smokiness of woodsy candles. It's an incredibly relaxing scent and has turned out to be the one my husband keeps requesting we light. FYI: There's also a <a href="https://www.lelabofragrances.com/home-collection/cypres-21/special-edition-classic-candle-indigo" target="_blank">limited-edition version</a> of the candle in a blue glass vessel, which is very giftable.</p><p><strong>My Ambroxyde 17 review: </strong>I'm a huge fan of Le Labo's Another 13 perfume, and Ambroxyde 17 is said to be the candle version of that scent, so I ordered it sight unseen. It's almost impossible to describe the mesmerizing, complex scent, but the primary note is ambroxide, which is a synthetic version of musky ambergris. You'll also smell notes of jasmine and woods. Trust me—it's intoxicating.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="CJ9mm8ekTAuYjaXFMNwRLG" name="le labo" alt="Le Labo Cyprès 21 and Ambroxyde 17 candles." src="https://cdn.mos.cms.futurecdn.net/CJ9mm8ekTAuYjaXFMNwRLG.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/allypayer/?hl=en" target="_blank">@allypayer</a>)</span></figcaption></figure><h2 id="shop-the-scents-2">Shop the Scents</h2>        <div class="featured_product_block featured_block_standard" data-id="574d57a6-7b03-11f1-8609-bbbefc73d81f">            <a href="https://www.saksfifthavenue.com/product/le-labo-cypr%C3%A9s-21-candle-0400022086314.html" data-model-name="Cyprès 21 Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.35%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NByLfRdoK84ja6MDW35Eum.webp" alt="CyprÉs 21 Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Cyprès 21 Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="574d580a-7b03-11f1-937a-59eaa89b1782">            <a href="https://www.lelabofragrances.com/ambroxyde-17-1157.html" data-model-name="Ambroxyde 17  Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BGrWnWNh7u2WmL6P6jExz9.jpg" alt="Le Labo Fragrances Ambroxyde 17 | Classic Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Ambroxyde 17  Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-lafco-midnight-cactus-and-tomato-season"><span>LAFCO Midnight Cactus and Tomato Season</span></h2><p>LAFCO is known for its distinctive hand-blown glass vessels and candle scents designed for every corner of your living space and every occasion. You'll get many hours (90, in fact) out of the clean-burning, high-quality candles. LAFCO routinely adds new scents into the mix, and I opted to try two popular additions: Midnight Cactus and Tomato Season, which couldn't be more different from each other.</p><p><strong>My Midnight Cactus review: </strong>With top notes of prickly pear and wild raspberry, Midnight Cactus is subtly fruity. I say subtly because it's balanced out by notes of amber, cactus blossom, rose, cedar, and musk. It's a highly versatile scent that makes sense for any season and any time of day. It's a calming, well-balanced scent that's creamier than most fruit-forward candles. A+.</p><p><strong>My Tomato Season review:</strong> First of all, let's take a moment for this stunning red-and-white vessel. Tomato candles are certainly having a moment, but a few that I've had are just too vegetal and, well, literal for me. That's not the case with Tomato Season. It greatly benefits from the addition of basil, citrus zest, sage, and cucumber. The herbal notes add depth to the fresh tomato scent. It's the perfect candle for a hot summer day.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="TBzsYDr84mQbGPBDisdFDG" name="lafco" alt="LAFCO Midnight Cactus and Tomato Season candles" src="https://cdn.mos.cms.futurecdn.net/TBzsYDr84mQbGPBDisdFDG.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/allypayer/?hl=en" target="_blank">@allypayer</a>)</span></figcaption></figure><h2 id="shop-the-scents-3">Shop the Scents</h2>        <div class="featured_product_block featured_block_standard" data-id="574d5972-7b03-11f1-96b2-9f506711b44f">            <a href="https://www.lafco.com/scented-candle/midnight-cactus-signature-155oz-candle" data-model-name="Midnight Cactus Signature Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:139.03%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XoAttRxzZX3vfSQTWaichm.jpg" alt="Midnight Cactus | Signature 15.5oz Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LAFCO </div>                                        <div class="featured__title">Midnight Cactus Signature Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="574d5a1c-7b03-11f1-9943-4b36cebfefcb">            <a href="https://www.lafco.com/scented-candle/tomato-season-classic-scented-candle?Product_Code=HH65" data-model-name="Tomato Season Signature Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:139.21%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nipUWkporVgp2jhbWEapHE.jpg" alt="Tomato Season | Classic 6.5oz Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LAFCO</div>                                        <div class="featured__title">Tomato Season Signature Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-malin-goetz-strawberry"><span>Malin + Goetz Strawberry</span></h2><p>I find something very appealing about candles named simply after a single fragrance note, as Malin + Goetz's are, but contain complementary notes that enhance the primary one. </p><p><strong>My review:</strong> There's nothing cloying or artificial about this strawberry candle, which is a far cry from the fruity ones I favored at the start of my candle obsession many years ago. In the minimalist, classic glass vessel is a fresh, reimagined version of strawberry with notes of bergamot, jasmine, musk, and pink pepper. The resulting scent is bright, happy, and unique.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="6M5fifRCBikz8wYkHApRuF" name="malin" alt="Malin + Goetz Strawberry candle." src="https://cdn.mos.cms.futurecdn.net/6M5fifRCBikz8wYkHApRuF.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/allypayer/?hl=en" target="_blank">@allypayer</a>)</span></figcaption></figure><h2 id="shop-the-scent-3">Shop the Scent</h2>        <div class="featured_product_block featured_block_standard" data-id="574d5c2e-7b03-11f1-ab13-7be196bccae3">            <a href="https://www.nordstrom.com/s/strawberry-scented-candle/7547239" data-model-name="Strawberry Scented Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gmYMhF6h44HCTsJLj4t7EH.jpg" alt="Strawberry Scented Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MALIN + GOETZ</div>                                        <div class="featured__title">Strawberry Scented Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-flamingo-estate-prinsesstaarta"><span>Flamingo Estate Prinsesstårta</span></h2><p>Flamingo Estate is a newer entry on the luxury-candle scene but has quickly risen in the ranks thanks to the array of lovely, garden-inspired scents that'll transport you to another place. I've tried a few candles from the Los Angeles–based brand, all of which are exceedingly lovely, but Prinsesstårta intrigued me the most.</p><p><strong>My review:</strong> Prinsesstårta is a departure from the aforementioned garden-inspired scents that Flamingo Estate is known for. The limited-edition candle is actually inspired by the famous Swedish Principessa Cake from Sant Ambroeus in New York. To create the scent reminiscent of the lemon, almond, and vanilla flavors of the cake, Flamingo Estate used notes of amber, oakmoss, cinnamon, heliotrope flower, and lemon peel, to name a few. It's a decadent scent that isn't heavy or overly sweet. It's one you just need to smell to truly understand it.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XAUJV9zBUVcbKoqHpNERuF" name="flamingo estate" alt="Flamingo Estate Prinsesstårta candle." src="https://cdn.mos.cms.futurecdn.net/XAUJV9zBUVcbKoqHpNERuF.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/allypayer/?hl=en" target="_blank">@allypayer</a>)</span></figcaption></figure><h2 id="shop-the-scent-4">Shop the Scent</h2>        <div class="featured_product_block featured_block_standard" data-id="574d5d6e-7b03-11f1-b4c1-f1f363f635b5">            <a href="https://flamingoestate.com/products/prinsesstarta-candle" data-model-name="Prinsesstårta Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TRHZnNbbD9MuTAfYT2p2Yb.webp" alt="Prinsesstårta Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>FLAMINGO ESTATE</div>                                        <div class="featured__title">Prinsesstårta Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-sidia-braless"><span>Sidia Braless</span></h2><p>I kept coming across Sidia Braless products and obviously needed to see what the hype was all about. Sidia's fragrances are named for states of being, so that should tell you something about Braless before your nose even does.</p><p><strong>My review:</strong> The name of this candle may be slightly vague, but the scent certainly is not. If you like warm, smoky, woodsy scents, you'll love Braless. With notes of leather, musk, patchouli, vanilla, and black pepper, among others, it's an excellent candle to enjoy with the beverage of your choice at the end of a long day. It's a sexy scent that truly thrives during cozy fall and winter nights. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HdUSnGfEpJSkHLqZXqp63G" name="sidia" alt="Sidia Braless candle." src="https://cdn.mos.cms.futurecdn.net/HdUSnGfEpJSkHLqZXqp63G.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/allypayer/?hl=en" target="_blank">@allypayer</a>)</span></figcaption></figure><h2 id="shop-the-scent-5">Shop the Scent</h2>        <div class="featured_product_block featured_block_standard" data-id="574d6066-7b03-11f1-8fb7-9dc7fcfbd63c">            <a href="https://www.revolve.com/sidia-braless-candle/dp/SIDR-WA1/" data-model-name="Braless Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.95%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8gpNGSHNTrSpjA85f5o3NF.jpg" alt="Braless Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SIDIA</div>                                        <div class="featured__title">Braless Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-baobab-collection-tournesol-girasol"><span>Baobab Collection Tournesol Girasol</span></h2><p>Baobab Collection makes some of the most beautiful candles on the market, hands down. Each of its vessels is practically a work of art. Each year leading up to summer, the brand introduces a highly anticipated hand-crocheted, raffia-wrapped candle. I was lucky enough to get my hands on this year's iteration, Girasol. </p><p><strong>My review: </strong>With notes of orchid,<strong> </strong>sea salt, and ylang-ylang, Girasol is one of the most floral-forward candles I tried. It's exactly what a summer floral candle should look and smell like. It has a strong throw and is successful at eradicating household smells thanks to its refreshing aquatic notes. A word of warning: It's quickly selling out. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="LezxQAF3tyknRzwr6HPPXG" name="baobab" alt="Baobab raffia candles." src="https://cdn.mos.cms.futurecdn.net/LezxQAF3tyknRzwr6HPPXG.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/allypayer/?hl=en" target="_blank">@allypayer</a>)</span></figcaption></figure><h2 id="shop-the-scent-6">Shop the Scent</h2>        <div class="featured_product_block featured_block_standard" data-id="574d5efe-7b03-11f1-be1e-37d5a02d3f18">            <a href="https://www.fwrd.com/product-baobab-collection-tournesol-girasol-classique-candle/BLLF-WH30/" data-model-name="Tournesol Girasol Classique Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.95%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ohUy42qrjVwm73AdLXG578.jpg" alt="Tournesol Girasol Classique Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Baobab Collection</div>                                        <div class="featured__title">Tournesol Girasol Classique Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Trust Me: These Are the Scents to Wear in the Most Sought-After Destinations This Summer ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/holiday-perfumes-2026</link>
                                                                            <description>
                            <![CDATA[ See you at the airport. ]]>
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                                                                        <pubDate>Thu, 09 Jul 2026 05:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images, Glossier, Loewe, Bvlgari, Miu Miu]]></media:credit>
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                                <media:title type="plain"><![CDATA[A gif of perfumes from Glossier, Loewe, Bvlgari and Miu Miu]]></media:title>
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                                <p>Is anyone else swerving social media at the moment in a bid to avoid everyone else's holiday pictures? I don't know about you, but whenever I look at Instagram or TikTok, it seems as if everyone is having a "Euro summer", whilst I'm stuck at my desk, enjoying the heatwave from my laptop (not). That being said, as a beauty editor, I know the power of the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a>, and there's no denying that a holiday scent can transport you to whatever destination you desire. Creamy coconut, tropical tiare flower and lively lemon are just some of my favourite <a href="https://www.whowhatwear.com/uk/best-summer-perfumes">summer fragrance</a> notes, and this season, there's a wide range of <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxury scents</a> that scream "out of office".</p><p>These holiday perfumes are so good that one spritz has me feeling as if I've been whisked away to crystal-blue waters and white-sand beaches, all without an airport security queue in sight. Dior, Miu Miu, Loewe and more; I urge everyone to have these summer scents on their radar. So, whether you're jetting off to that sought-after destination or simply getting the Tube to the office and need a bit of escapism, keep scrolling for the standout fragrances of the season and the destinations they'd smell right at home in.</p><h3 class="article-body__section" id="section-the-best-holiday-perfumes-of-2026"><span>The Best Holiday Perfumes of 2026</span></h3><h2 id="1-miu-miu-fleur-de-lait-x-milos">1. Miu Miu Fleur de Lait X Milos</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="CNScUuazhKac2fdowx2Hag" name="Perfume Postcards Milos Miu Miu" alt="Creator Emma Hoareau in Milos, and a picture of the Miu Miu Fleur De Lait perfume" src="https://cdn.mos.cms.futurecdn.net/CNScUuazhKac2fdowx2Hag.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/emmahoareau/" target="_blank">@emmahoareau</a>, Miu Miu)</span></figcaption></figure><p>From its quaint fishing villages to the famous moonlike landscape of Sarakiniko Beach, Milos has overtaken Mykonos as the Greek island to know about this summer. An It-girl destination deserves an It-girl fragrance, and for me, that has to be Miu Miu Fleur de Lait. Not only does the blue-and-white bottle exude Grecian charm, but the soft, summery scent feels as serene as the scenery in which I plan to wear it. Juicy notes of mango are grounded by velvety osmanthus and creamy coconut milk. The result is a sweet, subtle, whipped delight that settles on the skin and whispers promises of warmer days. </p><h2 id="shop-miu-miu-fleur-de-lait">Shop Miu Miu Fleur de Lait:</h2>        <div class="featured_product_block featured_block_standard" data-id="416b9f62-7a20-11f1-bfb8-5f5048db65aa">            <a href="https://www.lookfantastic.com/p/miu-miu-fleur-de-lait-eau-de-parfum-50ml/16962123/" data-model-name="Fleur De Lait Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:403,l:0,cw:1500,ch:1500,q:80/GfBEdKng3cqS76mjNyiYSP.webp" alt="Miu Miu Fleur De Lait Eau De Parfum 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Miu Miu</div>                                        <div class="featured__title">Fleur De Lait Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Mango, osmanthus, coconut milk</p></p>                </div>                            </div>        </div><h2 id="2-jo-malone-london-frangipani-flower-x-bali">2. Jo Malone London Frangipani Flower X Bali</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="HGQh8xdoSYUY8DuSYyddTg" name="Perfume Postcards Bali Jo Malone London" alt="Creator @bellarychter in Bali and a picture of a Jo Malone London perfume" src="https://cdn.mos.cms.futurecdn.net/HGQh8xdoSYUY8DuSYyddTg.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images, <a href="https://www.instagram.com/bellarychter/" target="_blank">@bellarychter</a>, Jo Malone London)</span></figcaption></figure><p>If you're looking further afield to the beaches of Bali, let this <a href="https://www.whowhatwear.com/uk/best-jo-malone-perfumes">Jo Malone London perfume</a> be your sign to book that flight. Frangipani Flower is a delicious concoction of lemon, ylang-ylang, frangipani and sandalwood. It's the kind of perfume that immediately grounds you in a warm, calming embrace. It's tropical, fresh and luscious thanks to its citrusy, <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">floral aroma</a>, but it has this comforting undertone that'll make you never want to come home.</p><h2 id="shop-jo-malone-london-frangipani-flower">Shop Jo Malone London Frangipani Flower:</h2>        <div class="featured_product_block featured_block_standard" data-id="416ba1d8-7a20-11f1-8320-bf0887a2ca99">            <a href="https://www.cultbeauty.co.uk/p/jo-malone-london-frangipani-flower-cologne-100ml/17756246/" data-model-name="Frangipani Flower Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QQqjof8FZDuCbvYYcfy25X.png" alt="Frangipani Flower Cologne"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Frangipani Flower Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Jasmine petals, frangipani, sandalwood</p></p>                </div>                            </div>        </div><h2 id="3-dior-paradise-x-cap-d-antibes">3. Dior Paradise X Cap d'Antibes</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="2fUMCsSvFAiAkKnKnvWMWg" name="Perfume Postcards Cap d'Antibes Dior" alt="A collage of creators @emmaleger and @emmanuellek_ in the South of France and the Dior Paradise perfume" src="https://cdn.mos.cms.futurecdn.net/2fUMCsSvFAiAkKnKnvWMWg.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images, <a href="https://www.instagram.com/p/DYppy5JjQ3l/" target="_blank">@emmaleger</a>, <a href="https://www.instagram.com/p/DZQPSR2DNIW/" target="_blank">@emmanuellek_</a>, Dior)</span></figcaption></figure><p>When I think of the South of France, I think of mornings on a sun-soaked balcony, wearing a white linen co-ord with a coffee and almond croissant in hand. Dior Paradise is the olfactory equivalent of this, with a mouth-watering blend of mandarin, almond and tonka bean. At first, it almost feels like the notes are fighting one another, but once it settles on the skin, the fresh mandarin perfectly offsets the sweet almond undertones for a balanced finish that feels warm yet luminous. This <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmand perfume</a> is truly a work of art. Seeing as it is inspired by Château de La Colle Noire, Christian Dior's Provençal escape where hundreds of almond trees bloomed, I wouldn't expect anything less. </p><h2 id="shop-dior-paradise">Shop Dior Paradise:</h2>        <div class="featured_product_block featured_block_standard" data-id="416ba624-7a20-11f1-a719-e7dde7a56a09">            <a href="https://www.dior.com/en_gb/beauty/products/dior-paradise-E000001580.html" data-model-name=" Paradise Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mKxZvaiNEDuzav9yaVdPN7.jpg" alt="Dior Paradise"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title"> Paradise Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Mandarin, almond, tonka bean</p></p>                </div>                            </div>        </div><h2 id="4-maison-margiela-replica-chasing-sunsets-x-rio-de-janeiro">4. Maison Margiela Replica Chasing Sunsets X Rio de Janeiro</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="o8ccZBVKdxvEz82bSCHDfg" name="Perfume Postcards Rio de Janeiro Maison Margiela Replica" alt="Creators @anaasmood and @emilisindlev in Rio de Janeiro and a Maison Margiela Replica perfume" src="https://cdn.mos.cms.futurecdn.net/o8ccZBVKdxvEz82bSCHDfg.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images, <a href="https://www.instagram.com/anaasmood/p/DQFiedukfK3/" target="_blank">@anaasmood</a>, <a href="https://www.instagram.com/emilisindlev/" target="_blank">@emilisindlev</a>, Maison Margiela Replica)</span></figcaption></figure><p>Orange skies, golden sands and a vibrant energy like no other; it can only be Rio de Janeiro. Inspired by Ipanema Beach at sundown, when the sky turns to dazzling shades of gold, Chasing Sunsets by <a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-margiela-replica-perfume">Maison Margiela Replica</a> bottles that buzz in a tropical mix of mango and white florals. Whilst these notes have been used in many daytime fragrances over the years, this is an evening perfume through and through thanks to warm, woody undertones of sandalwood. Every time I spritz it, my senses are enveloped by the radiant aroma. </p><h2 id="shop-maison-margiela-replica-chasing-sunsets">Shop Maison Margiela Replica Chasing Sunsets:</h2>        <div class="featured_product_block featured_block_standard" data-id="416ba94e-7a20-11f1-8b6f-67a7a3bd2a1d">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/replica-chasing-sunsets-edt-UK200064335.html" data-model-name="Replica Chasing Sunsets Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GGTk4JEuR6h2ibU2Fst4vC.jpg" alt="Maison Margiela Replica Chasing Sunsets Edt 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela</div>                                        <div class="featured__title">Replica Chasing Sunsets Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Mango, tuberose, sandalwood</p></p>                </div>                            </div>        </div><h2 id="5-loewe-aire-sutileza-elixir-x-ibiza">5. Loewe Aire Sutileza Elixir X Ibiza</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="62Ro27fShfKEx5EhArKzSg" name="Perfume Postcards Ibiza Loewe" alt="A collage of Ibiza scenery, creator Rebecca Olivia wearing a green sparkly top and a Loewe perfume" src="https://cdn.mos.cms.futurecdn.net/62Ro27fShfKEx5EhArKzSg.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images, <a href="https://www.instagram.com/rebeccaferrazwyatt/p/DYHQUdpja7z/" target="_blank">@rebeccaferrazwyatt</a>, Loewe)</span></figcaption></figure><p>I think we can all agree that nowhere feels quite as free-spirited as Ibiza. Whilst some pay a visit to party into the night, I prefer the slow-paced side of the island, and this intense iteration of the classic Loewe Aire Sutileza scent is like a breath of fresh Ibizan air. It's fruity, floral, clean and musky, yet every time I wear it, the overwhelming feeling is akin to that first dip into salty blue shores. It's like bathing your body in the sparkliest of seas, with a crisp blend of pear, lemon and jasmine. Truly sublime.</p><h2 id="shop-loewe-aire-sutileza-elixir">Shop Loewe Aire Sutileza Elixir:</h2>        <div class="featured_product_block featured_block_standard" data-id="416babc4-7a20-11f1-9d36-4dfcc17f4045">            <a href="https://www.selfridges.com/GB/en/product/loewe-aire-sutileza-elixir-50ml_R04617137/" data-model-name="Aire Sutileza Elixir Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:85,l:0,cw:2400,ch:2400,q:80/3dtgCS5xxbNovGC7EgsFHQ.jpg" alt="Loewe Perfumes Aire Sutileza Elixir Eau De Parfum (50ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LOEWE</div>                                        <div class="featured__title">Aire Sutileza Elixir Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Pear, bergamot, lemon, orange flower, jasmine sambac, magnolia</p></p>                </div>                            </div>        </div><h2 id="6-bvlgari-eau-parfumee-the-imperial-x-venice">6. Bvlgari Eau Parfumée Thé Impérial X Venice</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ixjyaMfCfynbe74aN2UHng" name="Perfume Postcards Venice Bvlgari" alt="A collage of creators @emmaleger and @emilisindlev in Venice and a Bvlgari perfume" src="https://cdn.mos.cms.futurecdn.net/ixjyaMfCfynbe74aN2UHng.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images, <a href="https://www.instagram.com/p/DKryVn6sVFC/" target="_blank">@emmaleger</a>, <a href="https://www.instagram.com/p/DYj7kUeCCKQ/" target="_blank">@emilisindlev</a>)</span></figcaption></figure><p>Some scents can be hard to place, but Bvlgari's latest fragrance has a clear destination in mind. If you've ever been lucky enough to visit a Bvlgari hotel, then you may be familiar with the luxurious fragrance that scents the air (and, more importantly, the bathroom amenities). Created by master perfumer Jacques Cavallier in 2017, the scent was so popular that the brand has now bottled it, so you can have a little bit of luxury with you wherever you go. The light, elegant aroma features notes of black tea and citrus, enveloping you in a spa-like cloud of sparkling goodness. Whilst some might save this scent for a visit to Rome, I personally envision myself wearing it on a gondola, floating down the waters of Venice whilst sipping a Bellini. </p><h2 id="shop-bvlgari-eau-parfumee-the-imperial">Shop Bvlgari Eau Parfumée Thé Impérial:</h2>        <div class="featured_product_block featured_block_standard" data-id="416bae30-7a20-11f1-981c-4bbac27a63e6">            <a href="https://www.lookfantastic.com/p/bvlgari-eau-parfumee-the-imperial-eau-de-toilette-75ml/17752605/" data-model-name="Eau Parfumée Thé Impérial Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X4seZj4xT7oe8b9sdThaTY.webp" alt="Bvlgari Eau Parfumée Thé Impérial Eau De Toilette 75ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bvlgari</div>                                        <div class="featured__title">Eau Parfumée Thé Impérial Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Sri Lankan black tea, Italian citruses</p></p>                </div>                            </div>        </div><h2 id="7-glossier-you-soie-x-palma">7. Glossier You Soie X Palma</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="5DVegJrxdzApM8ZYVkWYng" name="Perfume Postcards Palma Glossier" alt="A collage of creators Ellie Delphine and Marianne Smyth in Ibiza and a Glossier perfume" src="https://cdn.mos.cms.futurecdn.net/5DVegJrxdzApM8ZYVkWYng.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYUZCpVCNcB/" target="_blank">@smythsisters</a>, <a href="https://www.instagram.com/p/C9P1YgvIANh/" target="_blank">@slipintostyle</a>)</span></figcaption></figure><p>If Mallorca is on your mind, <a href="https://www.whowhatwear.com/beauty/fragrance/best-glossier-perfumes">Glossier</a>'s latest creation will bring the cobbled streets of Palma straight to your dressing table. You Soie may be a <a href="https://www.whowhatwear.com/best-skin-scents">skin scent</a>, but its solar appeal makes it stand out as one of the best escapist perfumes of 2026. Ask me to describe it in just a few sentences, and I'd say skin slathered in suncream, balmy beach evenings and salty sea air. Creamy rice milk, tiare water, jasmine and ambrox all come together to create a soft yet lingering fragrance that will evoke memories of your trip long after you leave. </p><h2 id="shop-glossier-you-soie">Shop Glossier You Soie:</h2>        <div class="featured_product_block featured_block_standard" data-id="416bb0a6-7a20-11f1-a034-1d0f7023806a">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/glossier-you-soie-eau-de-parfum-UK200061939.html" data-model-name="You Soie Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7JapS4ozCxvfd6QBNUfEMe.jpg" alt="Glossier Glossier You Soie Eau De Parfum 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">You Soie Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, rice milk, tiare water, jasmine, ambrox</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Reviewed: Salt & Stone's Most Haul-Worthy Products, According to Picky Beauty Editors ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/skin/salt-and-stone-product-reviews</link>
                                                                            <description>
                            <![CDATA[ Reasonably priced upgrades to elevate your routine. ]]>
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                                                                        <pubDate>Wed, 08 Jul 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jul 2026 12:18:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@meganadelaide, @jullie.jeine; Salt and Stone, Sephora, Anthropologie]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of images of a woman sitting on the bathroom counter wrapped in towels, a group of Salt and Stone products, and cleaning supplies and soap sitting on a tiled countertop.]]></media:description>                                                            <media:text><![CDATA[A collage of images of a woman sitting on the bathroom counter wrapped in towels, a group of Salt and Stone products, and cleaning supplies and soap sitting on a tiled countertop.]]></media:text>
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                                <p>As a beauty editor, I can rave about my <a href="https://www.whowhatwear.com/beauty/makeup/summer-makeup-staples-2026"><u>favorite makeup products</u></a> and <a href="https://www.whowhatwear.com/beauty/skin/2026-skincare-trends"><u>buzzy skincare trends</u></a> until the cows come home, but no number of <a href="https://www.whowhatwear.com/beauty/makeup/louis-vuitton-lv-lip-crayon-review"><u>luxury lip liners</u></a> or <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serum-products"><u>lush serums</u></a> can make me feel as expensive as an <a href="https://www.whowhatwear.com/body-care-products"><u>elevated bodycare routine</u></a> does. From the shower to the moment right before I slip into freshly laundered linens, I revel in the slow moments of self-care before bed and on lazy weekend mornings. </p><p>While I love to collect <a href="https://www.whowhatwear.com/best-body-lotions"><u>body lotions</u></a> and <a href="https://www.whowhatwear.com/beauty/skin/best-body-scrub"><u>exfoliating scrubs</u></a> as much as the next beauty lover, I've noticed that one brand seems to pepper my shelves more often than others—and my fellow editors are in the same boat. Meet Salt & Stone, the sophisticated, genderless bodycare brand created by professional snowboarder <a href="https://www.instagram.com/nimajalali/" target="_blank"><u>Nima Jalali</u></a>. The brand uses natural ingredients to formulate elevated essentials like bodywash and aluminum-free deodorant that are better for you without breaking the bank. </p><p>My fellow editors and I compared shower shelves and nightstands to see which Salt & Stone products are repeat hits in our households. Below, the six products worth investing in to make your bathroom feel <a href="https://www.whowhatwear.com/beauty/fragrance/best-summer-home-fragrances-2026">like a five-star hotel spa</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="536F2meoPxKSVLTiRxJzC" name="649227256_17999293943736352_3609781226273728162_n" alt="Image of a woman sitting on the bathroom counter wrapped in towels." src="https://cdn.mos.cms.futurecdn.net/536F2meoPxKSVLTiRxJzC.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/Cdsqc7qqPcX/?img_index=1" target="_blank">jullie.jeine</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-best-salt-stone-products-of-2026-at-a-glance"><span>The Best Salt & Stone Products of 2026, at a Glance</span></h3><ul><li><strong>Best Overall:</strong> <a href="https://www.saltandstone.com/products/body-wash?variant=39446676111409" target="_blank"><u>Salt & Stone Bergamot and Hinoki Body Wash</u></a></li><li><strong>Best Deodorant:</strong> <a href="https://www.sephora.com/product/salt-stone-santal-vetiver-extra-strength-aluminum-free-deodorant-P510340" target="_blank"><u>Salt & Stone Santal and Vetiver Aluminum-Free Deodorant</u></a></li><li><strong>Best Body Cream:</strong> <a href="https://www.nordstrom.com/s/body-cream/8532175" target="_blank"><u>Salt & Stone Saffron and Cedar Body Cream</u></a></li><li><strong>Best Fragrance: </strong><a href="https://www.sephora.com/product/salt-stone-bergamot-hinoki-body-fragrance-mist-P510351" target="_blank"><u>Salt & Stone Bergamot and Hinoki Fragrance Mist</u></a></li><li><strong>Best Hand Cream:</strong> <a href="https://www.anthropologie.com/shop/salt-stone-hand-cream?color=010&type=STANDARD&size=One+Size&quantity=1" target="_blank"><u>Salt & Stone Neroli and Basil Hand Cream</u></a></li></ul><h3 class="article-body__section" id="section-best-overall-salt-stone-bergamot-and-hinoki-body-wash"><span>Best Overall: Salt & Stone Bergamot and Hinoki Body Wash</span></h3>        <div class="featured_product_block featured_block_standard" data-id="86849b44-7a48-11f1-9d22-69aff4744c68">            <a href="https://www.saltandstone.com/products/body-wash?variant=39446676111409" data-model-name="Body Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/52xUCNi4QSRfAKGuBYNdcT.webp" alt="Salt and Stone"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Salt and Stone</div>                                        <div class="featured__title">Body Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Hydrating formula, evens skin tone, comes in six chic scents</p><p><strong>Cons: </strong>Nothing of note</p><p><strong>Key ingredients:</strong> Vitamin C, niacinamide, hyaluronic acid | <strong>Key notes:</strong> Italian bergamot, hinoki, eucalyptus </p><p>If there were one product my fellow editors and I would recommend you pick up from Salt & Stone today, it's the bodywash. Whether you prefer the woody comfort of Saffron and Cedar (senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-chevron">Jamie Chevron's</a> personal pick) or the bright, citrus complexity of Bergamot and Hinoki (my shower staple), you're sure to step out of the shower with hydrated skin and the subtle remnants of a sophisticated scent. A nourishing mixture of ingredients—including prebiotics, vitamin C, hyaluronic acid, and niacinamide—balances your skin's microbiome while evening your skin tone and fortifying the barrier. This shower gel reminds us it's the little things that make life feel luxurious.</p><p><strong>Customer review:</strong> "I absolutely LOVE this product! It lathers so thick and rich. The scent fills the room and clings to your skin. I feel so special wearing this every day."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3539px;"><p class="vanilla-image-block" style="padding-top:125.01%;"><img id="zzyKTxdeRbVq8pZkdgzpdn" name="IMG_4956" alt="An image of associate beauty editor Alyssa Brascia holding the Salt & Stone Bergamot and Hinoki Body Wash." src="https://cdn.mos.cms.futurecdn.net/zzyKTxdeRbVq8pZkdgzpdn.jpg" mos="" align="middle" fullscreen="" width="3539" height="4424" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-deodorant-salt-stone-santal-vetiver-extra-strength-aluminum-free-deodorant"><span>Best Deodorant: Salt & Stone Santal & Vetiver Extra-Strength Aluminum-Free Deodorant</span></h3>        <div class="featured_product_block featured_block_standard" data-id="86849c8e-7a48-11f1-afee-47f9c01c73e1">            <a href="https://www.sephora.com/product/salt-stone-santal-vetiver-extra-strength-aluminum-free-deodorant-P510340" data-model-name="Santal and Vetiver Extra-Strength Aluminum-Free Deodorant" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tT5y5NsytsFRj5zACQYHBD.jpg" alt="Santal & Vetiver Extra-Strength Aluminum-Free Deodorant"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Salt & Stone</div>                                        <div class="featured__title">Santal and Vetiver Extra-Strength Aluminum-Free Deodorant</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Actually works, doesn't leave a white cast, aluminum-free</p><p><strong>Cons: </strong>Pricey for a deodorant</p><p><strong>Key ingredients:</strong> Seaweed extract, niacinamide, prebiotics | <strong>Key notes:</strong> Australian sandalwood, amber, cedar, vetiver </p><p>If natural deodorants like this aluminum-free pick from Salt & Stone make you cringe when you think of sweaty workout classes, European summers, or the recent NYC heat wave, I don't blame you. However, I can testify that this particular blend—made with prebiotics to neutralize body odor and a resilient formula that offers extra-strength protection—keeps nose-crinkling aromas at bay. Seaweed extract and niacinamide work together to smooth and moisturize the skin, while notes of sandalwood, cedar, and vetiver replace natural odors with something sleek and attractive. </p><p><strong>Customer review:</strong> "I enjoyed this deodorant, and I felt like it held up well in this brutal summer heat we have been having. The scent is a bit more masculine to me, with warm notes of sandalwood, cardamom, amber, and more; it’s slightly earthy. The deodorant is aluminum-free, which is a huge benefit for me, and it did not leave stains or white marks on my clothing. I love that they included probiotics and hyaluronic acid." </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3528px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="eiCPnXbLE8Ahj54nEdy3J5" name="IMG_4951" alt="An image of associate beauty editor Alyssa Brascia holding the Salt & Stone Santal & Vetiver Extra-Strength Aluminum-Free Deodorant." src="https://cdn.mos.cms.futurecdn.net/eiCPnXbLE8Ahj54nEdy3J5.jpg" mos="" align="middle" fullscreen="" width="3528" height="4410" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-body-cream-salt-stone-saffron-and-cedar-body-cream"><span>Best Body Cream: Salt & Stone Saffron and Cedar Body Cream</span></h3>        <div class="featured_product_block featured_block_standard" data-id="86849dd8-7a48-11f1-93a8-b534c3c71e09">            <a href="https://www.nordstrom.com/s/body-cream/8532175" data-model-name="Saffron and Cedar Body Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:103.41%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/44jJGirVFANBdj3JX6oKrE.png" alt="SALT & STONE, Body Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SALT & STONE</div>                                        <div class="featured__title">Saffron and Cedar Body Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Deeply hydrating, absorbs quickly, doesn't transfer</p><p><strong>Cons: </strong>Some shoppers may prefer a lighter formula for everyday use</p><p><strong>Key ingredients:</strong> Seaweed extract, spirulina, squalane, argan oil | <strong>Key notes:</strong> Saffron, neroli, jasmine, cedarwood </p><p>Nothing feels quite as luxe as slathering on a rich moisturizer after a fresh shave, and Salt & Stone's Saffron and Cedar Body Cream is my go-to during my wind-down routine. The formula is pillowy and thick from the first swipe, but it's nearly effortless to blend into the skin. Its intensely hydrating makeup consists of seaweed extract, spirulina, squalane, and more to restore moisture to the skin's barrier while also promoting skin elasticity. Though it's a richer formula, the cream never leaves a film or deposits residue onto your sheets—a major pet peeve of mine when it concerns most body creams, aside from this one.</p><p><strong>Customer review:</strong> "Rich body cream that absorbs well and smells divine—love it!"</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2448px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="FibGUqSr7t4hihW4EXWoPR" name="IMG_4954" alt="An image of associate beauty editor Alyssa Brascia's Salt & Stone Saffron and Cedar Body Cream." src="https://cdn.mos.cms.futurecdn.net/FibGUqSr7t4hihW4EXWoPR.jpg" mos="" align="middle" fullscreen="" width="2448" height="3060" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-fragrance-salt-stone-bergamot-and-hinoki-body-and-hair-fragrance-mist"><span>Best Fragrance: Salt & Stone Bergamot and Hinoki Body and Hair Fragrance Mist</span></h3>        <div class="featured_product_block featured_block_standard" data-id="86849eb4-7a48-11f1-a337-d19a053654bc">            <a href="https://www.sephora.com/product/salt-stone-bergamot-hinoki-body-fragrance-mist-P510351" data-model-name="Bergamot & Hinoki Body and Hair Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dS5p53cYyBiMSur8JdNmBD.jpg" alt="Bergamot & Hinoki Body and Hair Fragrance Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Salt & Stone</div>                                        <div class="featured__title">Bergamot & Hinoki Body and Hair Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Infused with skincare ingredients, intensifies scent of beloved products, great value for the price</p><p><strong>Cons: </strong>Not as long lasting as an eau de parfum</p><p><strong>Key ingredients:</strong> Glycerin, red algae | <strong>Key notes:</strong> Bergamot, orange blossom, hinoki woods</p><p>Though Salt & Stone's formulas are remarkable, it's hard to deny the appeal of the brand's lush fragrances. Each formula is so delectably scented that shoppers buy several versions of the same product just to have options—Bergamot and Hinoki shower gel for a morning rush, Saffron and Cedar for a soothing wind-down experience. If you're a fan of a singular scent and wish you could douse yourself in it without having to lather up in soap or lotion every time, you're in luck, because the brand's fragrance mists offer that and then some. In addition to the stunning scents you know and love, the fine mist is infused with moisturizing glycerin and red algae for softer, smoother hair and skin. Just prepare to have to reapply throughout the day, as this mist doesn't have the most staying power.</p><p><strong>Customer review:</strong> "This is my absolute favorite scent! I get compliments all the time [about] how fresh I smell. The trick to a long lasting scent is [to] spray it on your pulse points then use the moisturizer and body oil on top, as well as on your clothes." </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2244px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="T3CxM8URSdEpLeMEvEwdRe" name="IMG_4949" alt="An image of associate beauty editor Alyssa Brascia's Salt & Stone Salt & Stone Bergamot and Hinoki Body and Hair Fragrance Mist." src="https://cdn.mos.cms.futurecdn.net/T3CxM8URSdEpLeMEvEwdRe.jpg" mos="" align="middle" fullscreen="" width="2244" height="2805" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-hand-cream-salt-stone-neroli-and-basil-hand-cream"><span>Best Hand Cream: Salt & Stone Neroli and Basil Hand Cream </span></h3>        <div class="featured_product_block featured_block_standard" data-id="86849f22-7a48-11f1-a9ba-f16b8235872e">            <a href="https://www.anthropologie.com/shop/salt-stone-hand-cream?color=010&type=STANDARD&size=One+Size&quantity=1" data-model-name="Neroli and Basil Hand Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PyYwcGwvLDthsriFsiJuDE.webp" alt="Salt & Stone Hand Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Salt & Stone</div>                                        <div class="featured__title">Neroli and Basil Hand Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Absorbs quickly, doesn't make hands feel greasy, imparts long-lasting scent</p><p><strong>Cons: </strong>Honestly, none</p><p><strong>Key ingredients:</strong> Squalane, snow mushroom, seaweed extracts, niacinamide | <strong>Key notes:</strong> Neroli, Italian bergamot, basil, cypress, eucalyptus </p><p>One thing us beauty editors find incredibly chic is having a sleek hand cream in every purse, and this hand cream from Salt & Stone is one of our favorites to pull from our bags. This absorbent hand cream douses the skin in a rich mixture of seaweed extracts and hydrating botanicals to impart your digits with soft, supple skin minus the grease. Beauty editor <a href="https://www.whowhatwear.com/author/kaitlyn-mclintock">Kaitlyn McLintock</a> personally recommends the Neroli and Basil scent for its fresh and bright citrus notes. "I have it in my bag right now!" she tells me excitedly. </p><p><strong>Customer review:</strong> "Love this hand cream. It’s got a wonderful texture and quick absorption — with no greasy aftereffects. And the fragrance is to die for!" </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-oil-salt-stone-santal-and-vetiver-body-oil"><span>Best Body Oil: Salt & Stone Santal and Vetiver Body Oil</span></h3>        <div class="featured_product_block featured_block_standard" data-id="86849f90-7a48-11f1-91c5-ad071d35bb54">            <a href="https://www.saltandstone.com/products/body-oil?variant=48289981563130" data-model-name="Santal and Vetiver Body Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Epk2FqhPQ5s57GzmHoei7.webp" alt="Salt & Stone Santal and Vetiver Body Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Salt & Stone</div>                                        <div class="featured__title">Santal and Vetiver Body Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Preserves moisture from body lotion, prolongs lifespan of your scent, nourishing formula</p><p><strong>Cons: </strong>Slightly expensive (but a great value for the price)</p><p><strong>Key ingredients:</strong> Seaweed extract, squalane, macadamia oil, vitamin E | <strong>Key notes:</strong> Sandalwood, amber, cedar, violet leaves </p><p>Whether you're sealing in your moisturizer or emphasizing your scent of the day, Salt & Stone's body oil is worth adding to your cart—specifically in the brand's iconic Santal and Vetiver scent. Like most of the brand's products, the moisturizing formula is infused with seaweed extracts and nourishing squalane to lock hydration and scent onto the skin. Each drop leaves your skin feeling supple and keeps fragrance alive on your skin for hours on end.</p><p><strong>Customer review:</strong> "This oil has been my new everyday go-to moisturizer. I stopped using lotions a while back and always end up getting random body oils for full body moisturizing, but now I no longer have to worry about where I will find my next bottle! This product goes on smooth, absorbs into my skin nicely, and goes a long way, leaving my skin feeling hydrated and smelling amazing. The Santal + Vetiver is definitely top tier for scent, I get tons of compliments on it all of the time. I will definitely be continuing to use this product!" </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2386px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="EadZ8sasBrMrHr76TQiQSY" name="IMG_4945" alt="An image of associate beauty editor Alyssa Brascia's Salt and Stone products." src="https://cdn.mos.cms.futurecdn.net/EadZ8sasBrMrHr76TQiQSY.jpg" mos="" align="middle" fullscreen="" width="2386" height="2982" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-honorable-mentions"><span>Honorable Mentions</span></h2>        <div class="featured_product_block featured_block_horizontal" data-id="f4fcba1e-7a4a-11f1-af2d-0f527c46dc3e">            <a href="https://www.saltandstone.com/products/body-wash?variant=46713358352634" data-model-name="Saffron and Cedar Body Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:86.75%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oLbnKydY8xowLYmy544xfK.png" alt="Salt & Stone, Saffron and Cedar Body Wash"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Salt & Stone</div>                                        <div class="featured__title">Saffron and Cedar Body Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're unsure which bodywash scent to get, Schneider recommends this warm, woodsy pick. "I'm a Saffron and Cedar girl!" she exclaims. "I use the bodywash daily—such luxury spa vibes."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="f4fcba8c-7a4a-11f1-952a-6df4e6839f5e">            <a href="https://www.saltandstone.com/products/hand-cream?variant=44114864275706" data-model-name="Santal and Vetiver Hand Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:82.97%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KL2ymKPM28JJ9v7VuPEKJX.png" alt="Salt & Stone, Hand Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Salt & Stone</div>                                        <div class="featured__title">Santal and Vetiver Hand Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This androgynous scent is my work bag staple. Everyone asks to borrow this hand cream when I pull it out thanks to its chic medley of earthy notes.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="f4fcbaf0-7a4a-11f1-bc1d-fff15e829588">            <a href="https://www.saltandstone.com/products/body-mist?variant=48966515228922" data-model-name="Lily and Yuzu Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:78.41%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DtyL8c9Nw4FNShoA9q3d44.png" alt="Salt & Stone,"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Salt & Stone</div>                                        <div class="featured__title">Lily and Yuzu Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Salt & Stone's latest scent launch is this fruity floral confection that I'm itching to add to my collection. If you're looking for something that feels distinctly summery, reach for this fragrance before heading to checkout.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ Perfume Not Lasting in the Heat? This Is My Secret to Smelling Good All Day ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-fragrance-primer</link>
                                                                            <description>
                            <![CDATA[ Even in a heatwave. ]]>
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                                                                        <pubDate>Wed, 08 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jul 2026 10:19:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@sasha.mei]]></media:credit>
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                                <media:title type="plain"><![CDATA[Creator @sasha.mei wearing black trousers and a fringed white top in a summery destination ]]></media:title>
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                                <p>As we enter our second heatwave of the year here in London, it’s evident that summer 2026 is shaping up to be a seriously hot season—and as someone who does <em>not </em>flourish in the heat, it means I’ve been making some adjustments to my usual beauty routines. My hair that’s normally left loose has been resolutely scraped back into an updo, my SPF usage has been rigorous, and with my legs emerging from hibernation, I’ve been relying on tinted serums to add some instant glow. As for smelling good, though, I’ve found that my <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">favourite perfumes</a> have been disappearing faster than usual lately. And while I have made a strong case for <a href="https://www.whowhatwear.com/beauty/fragrance/best-long-lasting-perfumes">long-lasting fragrances</a>, even the strongest perfumes haven’t been lasting as long as I’d like in the heat.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2916px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="zqrB8H7nHYgpH63WwjRPaQ" name="sasha.mei_1780316546_3909900880819341008_203329254" alt="Creator @sasha.mei wearing a cream silk top with a black handbag" src="https://cdn.mos.cms.futurecdn.net/zqrB8H7nHYgpH63WwjRPaQ.jpg" mos="" align="middle" fullscreen="" width="2916" height="3645" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZCwke0DrnJ/" target="_blank">@sasha.mei</a>)</span></figcaption></figure><p>Which is where fragrance primers come in. Effectively the scent equivalent of a makeup primer, they’re designed to create the perfect base for your perfume—helping it to cling to the skin so that you enjoy your signature scent, whether that be a <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">floral perfume</a> or <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citrus perfume</a>, for even longer. And while some are specially formulated for this job, some clever alternatives (which you'll likely already have in your bathroom cupboard) can boost the longwear of your perfume.</p><h3 class="article-body__section" id="section-what-is-a-fragrance-primer"><span>What Is a Fragrance Primer?</span></h3><p>“A fragrance primer is simply a base layer applied before perfume to help improve longevity and enhance how the scent develops on the skin,” explains <strong>co-founder of </strong><a href="https://gabarworld.com/" target="_blank"><strong>Gabar</strong></a><strong>, </strong><a href="https://www.instagram.com/phwaysaye/" target="_blank"><strong>Phway Su Aye</strong></a>. “Some primers are unscented, while others add a subtle fragrance that can complement and amplify the perfume you wear on top.” </p><p>The thing that sets this category apart from others in the beauty space is that while there are some dedicated fragrance primers on the market, you can also use bodycare staples like <a href="https://www.whowhatwear.com/uk/best-body-lotions">lotions</a> and <a href="https://www.whowhatwear.com/beauty/skin/best-body-oils">oils</a> in place of primers. “Well-moisturised skin tends to hold scent better, so an unscented moisturiser or body oil works beautifully,” <strong>Su Aye </strong>explains. In fact, even a thin layer of petroleum jelly (yep, good old Vaseline) on pulse points has become a popular trick among fragrance lovers thanks to its ability to create a more occlusive surface that slows fragrance evaporation.</p><p>Ahead, we share our pick of the best products to elongate your perfume wear time—from dedicated fragrance primers to the best hydrating body products.</p><h3 class="article-body__section" id="section-the-best-fragrance-primers"><span>The Best Fragrance Primers</span></h3><ul><li><strong>Best Luxury Fragrance Primer: </strong><a href="https://www.sephora.co.uk/p/chanel-gabrielle-chanel-fragrance-primer" target="_blank">Chanel Gabrielle Chanel Fragrance Primer, £108</a></li><li><strong>Best Fragrance Primer for Layering: </strong><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/fragrance-layering-balm-MUK200059348.html" target="_blank">Rare Beauty Fragrance Layering Balm, £18</a></li><li><strong>Best for Longevity: </strong><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/milk-layering-enhancer-eau-de-parfum-UK200049349.html" target="_blank">Dedcool Milk Layering + Enhancer Eau De Parfum, £71</a></li><li><strong>Best for Boosting Projection: </strong><a href="https://www.libertylondon.com/uk/i-dont-know-what-eau-de-parfum-50ml-R231060006.html" target="_blank">D.S. & Durga I Don't Know What Eau de Parfum, £155</a></li><li><strong>Best Solid Fragrance Primer: </strong><a href="https://uk.glossier.com/products/glossier-you-solid" target="_blank">Glossier You Solid Perfume, £35</a></li></ul><h2 id="1-chanel-gabrielle-chanel-fragrance-primer">1. Chanel Gabrielle Chanel Fragrance Primer</h2>        <div class="featured_product_block featured_block_standard" data-id="32963cbe-7a24-11f1-9506-d345ee8abaa2">            <a href="https://www.sephora.co.uk/p/chanel-gabrielle-chanel-fragrance-primer" data-model-name="Gabrielle Chanel Fragrance Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:625,l:0,cw:1875,ch:1875,q:80/eRJM2MUJLfv3KSSoxvii76.webp" alt="Chanel Gabrielle Chanel Fragrance Primer, 150ml"><span class='featured__label standard__label'>Best luxury fragrance primer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Gabrielle Chanel Fragrance Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If Gabrielle Chanel is your signature scent, then this fragrance primer feels like an obvious addition to your routine—particularly for the summer months or for occasions when you really want your perfume to stick around all day long. It has been designed specifically to be layered with the Gabrielle fragrance collection and has longevity as its sole purpose. It’s a beautiful lightweight mist that aims to increase the skin’s moisture levels, refresh and hydrate, and provide a veil for your perfume to adhere to. Worn alone, it provides a delicately floral fragrance, but when layered beneath Gabrielle, it really does bolster the intensity of the perfume and amplify its projection and wear time. If you’re looking for a truly <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxurious fragrance</a> primer, then this has to be the chicest option on the list. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Intensifies the floral notes of the perfume on top</li><li class='list-item list-item-pros'>Lightweight, hydrating mist</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Designed to be used specifically with Gabrielle Chanel</li></ul></div></div>            </div>        </div><h2 id="2-rare-beauty-fragrance-layering-balm">2. Rare Beauty Fragrance Layering Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="32963da4-7a24-11f1-b771-4156321c87a8">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/fragrance-layering-balm-MUK200059348.html" data-model-name="Fragrance Layering Balm in Fresh Bergamot" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c4r5x4FTisACEeYAh7woVD.jpg" alt="Rare Beauty Fragrance Layering Balm Fresh Bergamot"><span class='featured__label standard__label'>Best fragrance primer for custom layering</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rare Beauty</div>                                        <div class="featured__title">Fragrance Layering Balm in Fresh Bergamot</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Designed to be worn as lightweight scents in their own right or layered with the Rare Beauty Eau de Parfum, these gorgeous fragrance balms melt into the skin to add a smooth base that helps to slow down fragrance evaporation. It’s available in four scents—Amber Vanilla, Floral Peony Blossom, Fresh Bergamot and Woody Oak—which add a subtle layer of fragrance alone, but also add complexity to anything you spritz on top. I’d describe them as elevated <a href="https://www.whowhatwear.com/best-skin-scents">skin scents</a>, but I’ve also worn them with some of my favourite perfumes (not just the Rare Beauty scent), and they really do enhance the character of the fragrance. I’d just suggest trying to match the balm to a perfume with a similar scent profile. Pocket-sized and easy to apply to pulse points, they’re a really innovative alternative to traditional body lotions and prove that primers can be just as much about personalising your scent as they are about longevity. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Available in 4 scents</li><li class='list-item list-item-pros'>Balmy texture locks in scent</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It’s not a totally neutral base so will alter what you layer on top</li></ul></div></div>            </div>        </div><h2 id="3-dedcool-milk-layering-enhancer">3. DedCool Milk Layering + Enhancer</h2>        <div class="featured_product_block featured_block_standard" data-id="32963e80-7a24-11f1-8453-8b2a1bebde99">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/milk-layering-enhancer-eau-de-parfum-UK200049349.html" data-model-name="Milk Layering + Enhancer Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8yVwNs3ozZU2jqRauHJc7L.jpg" alt="Dedcool Milk Layering + Enhancer Eau De Parfum 50ml"><span class='featured__label standard__label'>Best fragrance primer for longevity</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DedCool</div>                                        <div class="featured__title">Milk Layering + Enhancer Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Rather than acting as a traditional primer, DedCool Milk is a fragrance enhancer designed to be worn underneath other perfumes. A minimalist fragrance built around soft notes of bergamot, white musk and amber, it adds warmth and depth without overpowering whatever you spritz on next. Think of it as a great white t-shirt—it works as a brilliant neutral in its own right, but acts as the perfect foundation to let whatever you layer on top really shine. It's particularly effective beneath lighter florals and citrus scents that tend to fade more quickly, giving them extra staying power without changing their identity.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Layers well with any fragrance</li><li class='list-item list-item-pros'>Enhances wear time and projection </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More of a layering perfume than a traditional primer</li></ul></div></div>            </div>        </div><h2 id="4-d-s-durga-i-don-t-know-what">4. D.S. & Durga I Don't Know What</h2>        <div class="featured_product_block featured_block_standard" data-id="32963f66-7a24-11f1-8e63-03b9cc2e082b">            <a href="https://www.libertylondon.com/uk/i-dont-know-what-eau-de-parfum-50ml-R231060006.html" data-model-name="I Don't Know What Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:102,l:0,cw:1000,ch:1000,q:80/e7DDmdVyjwozMDpsnhBf4R.jpg" alt="I Don't Know What Eau De Parfum 50ml"><span class='featured__label standard__label'>Best fragrance primer for boosting projection</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">I Don't Know What Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Packed with notes commonly considered to be the supporting act, rather than the headliners (think bergamot, iso e super, and ambrox), this is a beautifully sheer and radiant scent in its own right but has been specially designed to be layered over <em>anything. </em>Yes, rather than putting this on first, this acts more like an amplifier—spray it over the top of your favourite scent, and it will add depth, diffusion and longevity to the notes beneath. I love that you still have the familiarity of your original perfume, but it just feels a little richer and more well-rounded. Plus, best of all, it extends the wear time by hours. A great choice for fragrance fanatics looking to experiment with layering while getting more mileage from the perfumes they already own.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Enhances the notes of the perfumes you wear on top</li><li class='list-item list-item-pros'>Great for layering</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It’s expensive</li></ul></div></div>            </div>        </div><h2 id="5-glossier-you-solid-perfume">5. Glossier You Solid Perfume</h2>        <div class="featured_product_block featured_block_standard" data-id="32964164-7a24-11f1-8b72-83d42ee3a578">            <a href="https://uk.glossier.com/products/glossier-you-solid" data-model-name="You Solid" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:348,l:0,cw:1374,ch:1374,q:80/2Fuuq8cQzmvzUUsgf6PAAX.png" alt="Glossier You Solid"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">You Solid</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/fragrance/best-solid-perfumes">Solid perfumes</a> naturally cling to the skin more than alcohol-based sprays, which makes them an excellent foundation for layering—and Glossier You has always been a perfume which I love mixing and matching with regardless. This solid version delivers the brand's cult skin scent in a wax-based formula that sits close to the skin, helping lock in scent while adding subtle longevity when paired with the matching spray or your signature scent. The nourishing balm base also moisturises pulse points, creating ideal conditions for fragrance to last, but it’s also compact enough to slip into your handbag so you can touch up throughout the day too.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great for on-the-go touch-ups</li><li class='list-item list-item-pros'>The balmy texture helps fragrances cling</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Works well with lots of perfume</li></ul></div></div>            </div>        </div><h2 id="6-the-body-shop-white-musk-body-lotion">6. The Body Shop White Musk Body Lotion</h2>        <div class="featured_product_block featured_block_standard" data-id="3296425e-7a24-11f1-9109-93ed62b04513">            <a href="https://www.lookfantastic.com/p/the-body-shop-body-lotion-white-musk-250ml/17886977" data-model-name="White Musk Body Lotion " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:207,l:0,cw:1500,ch:1500,q:80/RAHSZM4hQExUgMdkrj4Smc.webp" alt="The Body Shop White Musk Body Lotion 250ml"><span class='featured__label standard__label'>Best affordable fragrance primer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Body Shop </div>                                        <div class="featured__title">White Musk Body Lotion </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A scented body lotion remains one of the easiest ways to make fragrance last longer, and The Body Shop's White Musk Body Lotion is a classic example. Rich enough to hydrate the skin while leaving behind a soft veil of the iconic White Musk fragrance, it gives the matching perfume something to cling to and helps extend wear throughout the day. Even better, if you pair it with another clean, musk, skin scent, then it layers beautifully without feeling overpowering. The added hydration is a bonus, as moisturised skin naturally retains fragrance more effectively.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Softens, hydrates and moisturises skin</li><li class='list-item list-item-pros'>Affordable</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>The scent is quite strong initially</li></ul></div></div>            </div>        </div><h2 id="7-jo-malone-london-wood-sage-sea-salt-body-hand-lotion">7. Jo Malone London Wood Sage & Sea Salt Body & Hand Lotion</h2>        <div class="featured_product_block featured_block_standard" data-id="3296433a-7a24-11f1-9d74-7f23f650477c">            <a href="https://www.lookfantastic.com/p/jo-malone-london-wood-sage-and-sea-salt-body-and-hand-lotion-250ml/14004387" data-model-name="Wood Sage & Sea Salt Body & Hand Lotion " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:203,l:0,cw:1500,ch:1500,q:80/XngESdEM77c5avjpM2fJVk.webp" alt="Jo Malone London Wood Sage & Sea Salt Body & Hand Lotion 250ml"><span class='featured__label standard__label'>Best body lotion fragrance primer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London </div>                                        <div class="featured__title">Wood Sage & Sea Salt Body & Hand Lotion </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/uk/best-jo-malone-perfumes">Jo Malone</a>'s luxurious body and hand lotion offers two fragrance-boosting benefits in one. First, it deeply moisturises the skin, which means you’re naturally left with the ideal canvas for perfume application. Secondly, it lays down a subtle layer of the brand's beloved Wood Sage & Sea Salt scent, which allows the matching cologne to have extra intensity and last noticeably longer. The lightweight texture absorbs quickly without leaving skin sticky (particularly beneficial in hot weather), which makes it perfect for everyday layering. And it’s an easy way to get more longevity from one of Jo Malone London's famously delicate colognes.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Adds depth to matching scent</li><li class='list-item list-item-pros'>Luxurious texture that sinks in fast</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>I think it works best when worn with the same perfume</li></ul></div></div>            </div>        </div><h2 id="8-naturium-the-glow-getter-body-oil">8. Naturium The Glow Getter Body Oil</h2>        <div class="featured_product_block featured_block_standard" data-id="329644de-7a24-11f1-bd09-93c6a13afbf6">            <a href="https://www.spacenk.com/uk/bath-body/body-moisturiser-oils/body-oil/the-glow-getter-body-oil-UK200052272.html" data-model-name="The Glow Getter Body Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/awPkzTRqYAeNAfpDipoJ7b.jpg" alt="Naturium the Glow Getter Body Oil"><span class='featured__label standard__label'>Best body oil fragrance primer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naturium </div>                                        <div class="featured__title">The Glow Getter Body Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love this body oil in its own right, so the fact that body oils also double as a brilliant way to extend your fragrance wear time utterly delights me. A blend of sea buckthorn, jojoba, olive and rosehip oils, it leaves behind a nourishing, silky layer that helps slow the evaporation of perfume while keeping skin hydrated throughout the day. Although it isn't designed as a fragrance primer, its lightweight oil texture creates an ideal base for perfume application, particularly on dry skin where scents often disappear more quickly. And the fact that it doesn't have any obvious scent in its own right means it acts as a perfectly neutral base for whatever perfume you mist on top. Apply it straight after showering, allow it to absorb, then spritz your fragrance over the top to maximise longevity without affecting your perfume's note profile.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Deeply hydrates</li><li class='list-item list-item-pros'>Very subtly scented</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Best left to absorb for a few minutes</li></ul></div></div>            </div>        </div><h2 id="9-mirror-water-rub-solid-balm">9. Mirror Water Rub Solid Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="329646e6-7a24-11f1-89fe-dfd63b440c1d">            <a href="https://www.spacenk.com/uk/rub-solid-balm-UK200037045.html" data-model-name="Rub Solid Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:149,l:0,cw:2392,ch:2392,q:80/oyymZES3KWsJs6XwCEbYcn.jpg" alt="Mirror Water Rub Solid Balm"><span class='featured__label standard__label'>Best multipurpose fragrance primer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mirror Water </div>                                        <div class="featured__title">Rub Solid Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Mirror Water's Rub Solid Balm is a multipurpose balm that just happens to double as an effective fragrance primer thanks to its rich, nourishing texture. Applied to pulse points before perfume, it creates a moisturised barrier that helps fragrance cling to the skin for longer—much like the petroleum jelly trick that has been loved by perfume enthusiasts for years. Because the balm carries only a subtle scent of its own, it won't overpower your chosen fragrance, making it suitable for layering with almost any perfume. It's an elegant alternative to traditional balms, combining skincare benefits with improved fragrance longevity in one easy step.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Multi-use balm with skincare benefits</li><li class='list-item list-item-pros'>Chic alternative to petroleum jelly</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It can get a little runny in hot weather so be careful when opening the jar</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Sweet, Juicy, and Mouthwatering—This Tropical Scent Smells Like a Sun-Drenched Vacation in Bali, Bottled ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-mango-fragrances</link>
                                                                            <description>
                            <![CDATA[ My summer scent? Sorted. ]]>
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                                                                        <pubDate>Sun, 05 Jul 2026 09:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jul 2026 13:18:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@emilisindlev; Vault Stock; @chey_maya; original art by Kennedy Caldwell]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Beachy mango perfumes collage]]></media:description>                                                            <media:text><![CDATA[Beachy mango perfumes collage]]></media:text>
                                <media:title type="plain"><![CDATA[Beachy mango perfumes collage]]></media:title>
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                                <p>What's my ideal summer scent, you ask? Good question. I would describe it as bright, sparkling, and sweet, with a subtly sophisticated finish. There are infinite fragrance notes in endless combinations that can achieve this end (<a href="https://www.whowhatwear.com/best-coconut-perfumes">coconut</a>, <a href="https://www.whowhatwear.com/beauty/fragrance/best-passionfruit-perfumes">passionfruit</a>, <a href="https://www.whowhatwear.com/best-salty-fragrances">sea salt</a>, you name it), but there's only one that I keep coming back to this season. I'm talking about mango, OFC. </p><p>Mango-spiked scents smell like a sun-drenched beach vacation, bottled. They're bright, sunny, and joy-inducing, but they're also more versatile than you might think. Far from simple or juvenile, the best ones are multifaceted concoctions that range from tart and citrusy (like cutting into a fresh mango) to smooth and creamy (like sipping a mango milkshake). The common denominator, though, is a sweet, juicy, and mouthwatering finish—one that's basically guaranteed to garner compliments. Ahead, see a list of the best mango perfumes for summer 2026.</p><h2 class="article-body__section" id="section-the-top-picks-listed"><span>The Top Picks, Listed</span></h2><ul><li><strong>Best Overall: </strong><a href="https://www.sephora.com/product/fleur-de-lait-eau-de-parfum-P520576?om_mmc=aff-linkshare-redirect-kXQk6*ivFEQ&c3ch=Linkshare&c3nid=kXQk6*ivFEQ&affid=kXQk6.ivFEQ-tZzv0113_._ls3ExFubI_w&ranEAID=kXQk6*ivFEQ&ranMID=2417&ranSiteID=kXQk6.ivFEQ-tZzv0113_._ls3ExFubI_w&ranLinkID=10-1&browserdefault=true&">Miu Miu Fleur de Lait Eau de Parfum</a></li><li><strong>Best Sensual Citrus:</strong> <a href="https://bluemercury.com/products/vilhelm-parfumerie-mango-skin-eau-de-parfum?currency=USD&country=US&variant=39481945129035&stkn=fd64f261e640&utm_source=google&utm_medium=cpc&utm_campaign=G%3ABluemercury_Shopping&gad_source=1&gad_campaignid=22675012729&gclid=CjwKCAjwmJjSBhB-EiwAkZgxi_UFMG_1kxr--XTus3NFTlvvhUfN9brjQa_oQSFuOLVBDnMNBNNh1xoC1qgQAvD_BwE">Vilhelm Parfumerie Mango Skin Eau de Parfum</a></li><li><strong>Best Earthy Citrus: </strong><a href="https://www.sephora.com/product/magic-mango-eau-de-parfum-P522160?country_switch=us&lang=en&skuId=2965630&om_mmc=ppc-GG_17234313526___2965630__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3OvoEr3TY7xWyq12IAgE7Sf&gclid=CjwKCAjwmJjSBhB-EiwAkZgxi5e5tpFK3m5FsCVl7J7IIVwWtTHy4k1t6TCNdZ2HP0O0WQ9fxl3HOhoCCT0QAvD_BwE">Fugazzi Magic Mango Eau de Parfum</a></li><li><strong>Best Warm Gourmand:</strong> <a href="https://www.sephora.com/product/carnivale-eau-de-parfum-P510280?country_switch=us&lang=en&skuId=2771715&om_mmc=ppc-GG_17234313526___2771715__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3OvoEr3TY7xWyq12IAgE7Sf&gclid=CjwKCAjwmJjSBhB-EiwAkZgxi7WMNdUCF7vJTgvsWZaVC-_NIa3TIZqhDHGvsJSJgDmLL_N6QNIhUBoCS9oQAvD_BwE">Brown Girl Jane Carnivale Eau de Parfum</a></li><li><strong>Best Body Mist: </strong><a href="https://www.sephora.com/product/phlur-mango-mood-hair-body-fragrance-mist-P509029?skuId=2693372&icid2=">Phlur Mango Mood Body & Hair Mist</a></li></ul><h2 class="article-body__section" id="section-the-best-mango-perfumes"><span>The Best Mango Perfumes</span></h2><h3 id="best-overall-miu-miu-fleur-de-lait-eau-de-parfum">Best Overall: Miu Miu Fleur de Lait Eau de Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="48e02732-7a33-11f1-806e-f9686b1c34a5">            <a href="https://www.sephora.com/product/fleur-de-lait-eau-de-parfum-P520576?om_mmc=aff-linkshare-redirect-kXQk6*ivFEQ&c3ch=Linkshare&c3nid=kXQk6*ivFEQ&affid=kXQk6.ivFEQ-tZzv0113_._ls3ExFubI_w&ranEAID=kXQk6*ivFEQ&ranMID=2417&ranSiteID=kXQk6.ivFEQ-tZzv0113_._ls3ExFubI_w&ranLinkID=10-1&browserdefault=true&" data-model-name="Fleur de Lait Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AAH9PuVCkvvNszZuP6m8QG.jpg" alt="Fleur De Lait Eau De Parfum With Coconut Milk"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Miu Miu</div>                                        <div class="featured__title">Fleur de Lait Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Mango, coconut milk, Osmanthus </p><p>The Who What Wear beauty team is made up of Miu Miu girls. Don't believe me? The designer's <a href="https://www.sephora.com/product/miutine-eau-de-parfum-with-strawberry-vanilla-P517175?om_mmc=aff-linkshare-redirect-kXQk6*ivFEQ&c3ch=Linkshare&c3nid=kXQk6*ivFEQ&affid=kXQk6.ivFEQ-R.P5SwK1qjqrKExYCkbryQ&ranEAID=kXQk6*ivFEQ&ranMID=2417&ranSiteID=kXQk6.ivFEQ-R.P5SwK1qjqrKExYCkbryQ&ranLinkID=10-1&browserdefault=true&country_switch=us&lang=en&skuId=2895399&gclsrc=aw.ds&gad_source=1&gad_campaignid=23682400506&gbraid=0AAAAADnIXb3J4liOTo78AguBCTm8JRpxW&gclid=CjwKCAjwt7XQBhBkEiwAtStpp2W8yNlVL_BbEaHJ0wIhehZ7qIr0_e8YTu76uAxE4uyUvc5FTzkdDBoCL5kQAvD_BwE">Miutine Eau de Parfum</a> ($138) recently won a <a href="https://www.whowhatwear.com/beauty/best-fragrances-2026">Who What Wear 100 Beauty Award</a> under the best "playfully sweet" category thanks to summery notes of strawberry and vanilla. </p><p>It's no surprise, then, that we're also fans of this stunning mango-spiked scent. It's fresh like an ocean breeze and warm like sun-kissed skin, and it's all thanks to a combination of tropical notes: juicy mango, creamy coconut milk, and velvety osmanthus. One spritz, and you'll be whisked to a breezy cabana outside of a luxurious oceanside resort. </p></p>                </div>                            </div>        </div><h3 id="best-sensual-citrus-vilhelm-parfumerie-mango-skin-eau-de-parfum">Best Sensual Citrus: Vilhelm Parfumerie Mango Skin Eau de Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="48e02804-7a33-11f1-8dac-bfd5da50df86">            <a href="https://bluemercury.com/products/vilhelm-parfumerie-mango-skin-eau-de-parfum?currency=USD&country=US&variant=39481945129035&stkn=fd64f261e640&utm_source=google&utm_medium=cpc&utm_campaign=G%3ABluemercury_Shopping&gad_source=1&gad_campaignid=22675012729&gclid=CjwKCAjwmJjSBhB-EiwAkZgxi_UFMG_1kxr--XTus3NFTlvvhUfN9brjQa_oQSFuOLVBDnMNBNNh1xoC1qgQAvD_BwE" data-model-name="Mango Skin Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9Zq5gJUaMsH7yoDyms9FU5.png" alt="Mango Skin Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vilhelm Parfumerie</div>                                        <div class="featured__title">Mango Skin Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Mango, black pepper, vanilla</p><p>Citrus scents tend to be bright, sunny, and playful, rather than sultry or sensual. Vilhelm Parfumerie's Mango Skin somehow encapsulates both hard-to-balance qualities. It combines its top-billed note (ripe, dripping mango) with a burst of blackberry, a bite of black pepper, and a warm base of vanilla. Last but not least, a tempting hint of pink sugar rounds out the scent. It's sweet and sophisticated—the scent I'd wear if I were ever lucky enough to sip sunset cocktails on a superyacht. </p></p>                </div>                            </div>        </div><h3 id="best-earthy-citrus-fugazzi-magic-mango-eau-de-parfum">Best Earthy Citrus: Fugazzi Magic Mango Eau de Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="48e028d6-7a33-11f1-ace6-f1b3b5c17869">            <a href="https://www.sephora.com/product/magic-mango-eau-de-parfum-P522160?country_switch=us&lang=en&skuId=2965630&om_mmc=ppc-GG_17234313526___2965630__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3OvoEr3TY7xWyq12IAgE7Sf&gclid=CjwKCAjwmJjSBhB-EiwAkZgxi5e5tpFK3m5FsCVl7J7IIVwWtTHy4k1t6TCNdZ2HP0O0WQ9fxl3HOhoCCT0QAvD_BwE" data-model-name="Magic Mango Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m5EBcSWA84TBnexyCesoTV.jpg" alt="Magic Mango Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>FUGAZZI</div>                                        <div class="featured__title">Magic Mango Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Mango, saffron, vetiver</p><p>I think the Dutch fragrance house Fugazzi creates some of the best scents on the market. In fact, its <a href="https://www.sephora.com/affiliatesgateway?site=linkshare&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fangel%2Ddust%2Deau%2Dde%2Dparfum%2DP522179%3Fom_mmc%3Daff-linkshare-redirect-kXQk6*ivFEQ%26c3ch%3DLinkshare%26c3nid%3DkXQk6*ivFEQ%26affid%3DkXQk6.ivFEQ-96oGyJnCvx9jLr_Zd_kcvA%26ranEAID%3DkXQk6*ivFEQ%26ranMID%3D2417%26ranSiteID%3DkXQk6.ivFEQ-96oGyJnCvx9jLr_Zd_kcvA%26ranLinkID%3D10-1%26browserdefault%3Dtrue%26skuId%3D2956985%26icid2%3Dproducts%2520grid%3Ap522179%3Aproduct&siteID=kXQk6.ivFEQ-96oGyJnCvx9jLr_Zd_kcvA">Angel Dust Eau de Parfum</a> ($175) also won a <a href="https://www.whowhatwear.com/beauty/best-fragrances-2026">Who What Wear 100 Beauty Award</a>, this time under the Best "Second Skin" category. </p><p>This elixir is no less noteworthy. It's bold, modern, and magnetic. Upon first spritz, you sense the mouthwatering mango note, but it quickly delves into a deeper, darker plane thanks to notes of spicy saffron, musky leather, and earthy moss. In my opinion, it's a true genderless fragrance. It's also incredibly unique—so much so that I might even call it controversial. But as a beauty editor, I know that makes for the best can't-stop-wearing, <a href="https://www.whowhatwear.com/beauty/fragrance/unique-perfumes">slow-burn scent</a>. </p></p>                </div>                            </div>        </div><h3 id="best-warm-gourmand-brown-girl-jane-carnivale-eau-de-parfum">Best Warm Gourmand: Brown Girl Jane Carnivale Eau de Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="48e029a8-7a33-11f1-a53c-ad02a69bf8d7">            <a href="https://www.sephora.com/product/carnivale-eau-de-parfum-P510280?country_switch=us&lang=en&skuId=2771715&om_mmc=ppc-GG_17234313526___2771715__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3OvoEr3TY7xWyq12IAgE7Sf&gclid=CjwKCAjwmJjSBhB-EiwAkZgxi7WMNdUCF7vJTgvsWZaVC-_NIa3TIZqhDHGvsJSJgDmLL_N6QNIhUBoCS9oQAvD_BwE" data-model-name="Carnivale Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VnkvuNhDt5RECDU9xPUzrj.jpg" alt="Carnivale Eau De Parfum With Mango"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BROWN GIRL Jane</div>                                        <div class="featured__title">Carnivale Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Caribbean mango, whipped musk, vanilla</p><p>Inspired by Trinidad's annual Carnivale celebration (known for its elaborate costumes and parades), this perfume mingles Bright Caribbean mango with whipped musk and warm, tantalizing vanilla. It's an expressive elixir that channels feelings of revelry and festivity, using Trinidad's sights, sounds, and flavors as its ultimate inspiration. A true gourmand scent, this will leave vanilla lovers totally fixated on it in the best way. </p></p>                </div>                            </div>        </div><h3 id="best-body-mist-phlur-mango-mood-body-hair-mist">Best Body Mist: Phlur Mango Mood Body & Hair Mist</h3>        <div class="featured_product_block featured_block_standard" data-id="48e02a7a-7a33-11f1-bda5-a93fb5793264">            <a href="https://www.sephora.com/product/phlur-mango-mood-hair-body-fragrance-mist-P509029?skuId=2693372&icid2=" data-model-name="Mango Mood Body & Hair Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zCmPaPgQz9aLt8np5XHKPV.jpg" alt="Mango Mood Body & Hair Fragrance Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>PHLUR</div>                                        <div class="featured__title">Mango Mood Body & Hair Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Mango, jasmine, brown sugar</p><p>Formulated to evoke a "chic and sultry" tropical escape, Phlur's Mango Mood Body & Hair Mist is one of my go-to scents each spring and summer. It's definitely mango-forward, which is why I, as a citrus lover, can't get enough of it. However, it also has a subtle, sultry warmth thanks to notes of jasmine and brown sugar that underlie it. I love spritzing it onto my sun-warmed skin and beach-tousled hair. </p></p>                </div>                            </div>        </div><h3 id="maison-margiela-replica-chasing-sunsets-eau-de-toilette">Maison Margiela Replica Chasing Sunsets Eau De Toilette</h3>        <div class="featured_product_block featured_block_standard" data-id="48e02b4c-7a33-11f1-b031-193dce5e1293">            <a href="https://www.sephora.com/product/replica-chasing-sunsets-eau-de-toilette-P520530?skuId=2939551&icid2=products%20grid:p520530:product" data-model-name="Replica Chasing Sunsets Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GofyZxJUJqp7QyNvhd5WNV.jpg" alt="'replica' Chasing Sunsets Eau De Toilette With Mango and Sandalwood"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela</div>                                        <div class="featured__title">Replica Chasing Sunsets Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Juicy mango accord, sandalwood, cardamom</p><p>I think this is, hands down, one of the best <a href="https://www.whowhatwear.com/beauty/fragrance/best-tropical-fragrances">beachy scents</a> that money can buy, yet it's often overlooked for Maison Margiela's other popular perfumes. It's inspired by Brazilian beaches: Think bossa nova music and endless horizons, so it's warm, vibrant, and fruity with notes of juicy mango, spicy cardamom, and smooth sandalwood. It literally smells like sunshine, bottled. </p></p>                </div>                            </div>        </div><h3 id="ruhveda-mango-muse-eau-de-parfum">Ruhveda Mango Muse Eau de Parfum </h3>        <div class="featured_product_block featured_block_standard" data-id="48e02c3c-7a33-11f1-81d8-f76ede5d33fc">            <a href="https://www.sephora.com/product/mango-muse-edp-P524938?skuId=2996189&icid2=products%20grid:p524938:product" data-model-name="Mango Muse Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UmfMyDFMR5jpvB5b5oY8LV.jpg" alt="Mango Muse Eau De Parfum With Vanilla Musk by Sheena Melwani"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RUHVEDA</div>                                        <div class="featured__title">Mango Muse Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Mango, vanilla musk, cardamom milk, white florals</p><p>This fruity-floral fragrance opens on (what else?) bright, juicy mango, before settling into warm vanilla-musk, creamy cardamom milk, and smooth white florals. Inspired by Indian summers in the midst of mango season, it's an intimate, luminous, and uplifting fragrance that feels like a familiar keepsake. </p></p>                </div>                            </div>        </div><h3 id="viktor-rolf-flowerbomb-tiger-lily-eau-de-parfum">Viktor & Rolf Flowerbomb Tiger Lily Eau de Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="48e02d36-7a33-11f1-b0e8-91a60c503538">            <a href="https://www.sephora.com/product/viktor-rolf-flowerbomb-tiger-lily-eau-de-parfum-P509800?skuId=2735553&icid2=products%20grid:p509800:product" data-model-name="Flowerbomb Tiger Lily Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5qPTjXDsu89NsMXeUGHqTV.jpg" alt="Flowerbomb Tiger Lily Eau De Parfum With Coconut Milk & Mango"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Viktor&Rolf</div>                                        <div class="featured__title">Flowerbomb Tiger Lily Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Coconut milk, tiger lily, mango</p><p>Viktor & Rolf's original <a href="https://www.sephora.com/product/flowerbomb-P255506?skuId=1377159&icid2=products%20grid:p255506:product">Flowerbomb Eau de Parfum</a> ($182) is just that—an explosion of floral notes. This version is its confident and relaxed older sister who spends her summers vacationing in lush, tropical climates. Notes of creamy coconut milk, exotic tiger lily, and ripe mango create a warm and sensual scent that will have people leaning ever closer and offering all kinds of compliments. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h2><p>Beauty editor Kaitlyn McLintock has nearly a decade of experience testing and reviewing beauty products. She curated this list of the best mango perfumes by personally putting products to the test, polling her fellow Who What Wear editors, and reading real-world reviews. At the end of it all, she had a robust, deeply researched list.</p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p> At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ Don't Blame the Messenger—This Polarizing Fruity Perfume Is the New Cool Kid on the Block ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-banana-fragrances</link>
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                            <![CDATA[ Meet the transformative note defining a new generation of fragrance. ]]>
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                                                                        <pubDate>Wed, 01 Jul 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@chey_maya; Nette, Sephora; Granado, Nordstrom]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person wearing yellow on a boat with banana perfume bottles overlaid.]]></media:description>                                                            <media:text><![CDATA[A person wearing yellow on a boat with banana perfume bottles overlaid.]]></media:text>
                                <media:title type="plain"><![CDATA[A person wearing yellow on a boat with banana perfume bottles overlaid.]]></media:title>
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                                <p>Palm trees sway overhead, rippling streaks of amber light behind your closed lids. The ocean laps at the shoreline in polite waves, as if taking sips of white sand before withdrawing back into the sea. Lounging on a chaise, you let your sense of scent take over while your eyes rest—separating ocean brine from the nearby flowering bushes and the sweet, earthy scent of tropical banana in the wind. Except when your eyes flutter open, you're standing right where you were when you spritzed that new banana fragrance from the perfume gondola.</p><p>It's no secret that scent is transportational, but some are downright transformative. Different concoctions are enough to <a href="https://www.whowhatwear.com/beauty/fragrance/best-aquatic-fragrances"><u>inspire images of the sea</u></a> or make you <a href="https://www.whowhatwear.com/beauty/fragrance/best-camellia-perfumes"><u>feel like royalty</u></a>, and the latest fragrance trend to dominate the internet—banana gourmands—is no different. From <a href="https://www.whowhatwear.com/best-niche-fragrances-2025"><u>niche fragrance houses</u></a> to <a href="https://www.whowhatwear.com/best-luxury-perfumes-for-her"><u>luxury brands</u></a>, the perfume world is plopping you beneath the Brazilian sun, in a Miami Beach diner booth, or among the Hawaiian shrubbery with the unique sweetness it injects into every medley. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="LYgJhh2TDwTrCL8PYeSknM" name="669838681_18113316211809684_446929842296703936_n" alt="A girl in a bathing suit in front of a fruit basket containing bananas on a boat." src="https://cdn.mos.cms.futurecdn.net/LYgJhh2TDwTrCL8PYeSknM.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/C-AvA3WA-Ig/?hl=en&img_index=1" target="_blank">gabriellaraeg</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-why-are-banana-fragrances-trending"><span>Why Are Banana Fragrances Trending?</span></h2><p>The world of fragrance was one that, prior to the last several years, moved quite slowly in comparison to other beauty categories. In the latter half of the 20th century, perfume houses and designer brands debuted new scents every few years. Today, there are more micro-trend perfume launches and niche fragrance brands than ever before thanks to the ever-changing social media landscape and overconsumption craze. However, if you're looking to invest in a <a href="https://www.whowhatwear.com/beauty/fragrance/best-fruity-gourmand-perfumes">fruity gourmand fragrance</a> (a trend that's stuck over the last few years) that still feels unique, banana-spiked scents are worth considering.</p><p>Experts such as <a href="https://fragrance.org/about/who-we-are/" target="_blank"><u>Linda G. Levy</u></a>, president of The Fragrance Foundation, agree—banana perfumes have never been timelier or more popular than they are today. "While we have experienced many seasons filled with fruit-forward fragrances, including stone fruits, berries, peaches, melons and more, now is the perfect time for banana to be more present as we shift into summer," she states. The "sweet yet subtle ingredient," as Levy puts it, adds a layer of soft complexity to sweet, woodsy, or floral medleys. After sifting through the many new banana fragrances on the market, we found seven power players worth considering on your next shopping spree. Below, our favorites from Nette, Marc Jacobs, Kayali, and more.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="cmsktS6PzTvKAYQsyfWM5S" name="649744813_17903241234219763_3054776936176611564_n" alt="A girl wearing a large yellow button-down shirt on a boat." src="https://cdn.mos.cms.futurecdn.net/cmsktS6PzTvKAYQsyfWM5S.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DARP3u-IrSN/?img_index=1" target="_blank">chey_maya</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-banana-fragrances-of-2026-at-a-glance"><span>The Best Banana Fragrances of 2026, at a Glance</span></h2>        <div class="featured_product_block featured_block_standard" data-id="d8dfcad7-b855-4b47-b6c2-1e841e4c4e0f">            <a href="https://www.nordstrom.com/s/eau-de-parfum-yes-ns-temos-banana/9137084" data-model-name="Yes, Nós Temos Banana Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8MeQUFnm9pGerbgy6ddymS.png" alt="Eau De Parfum Yes, Nós Temos Banana"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>GRANADO</div>                                        <div class="featured__title">Yes, Nós Temos Banana Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Banana, sandalwood, cedar, iris</p><p>Woody, earthy, and of course, a bit sweet, this banana fragrance might be the most sophisticated of the bunch. Brazilian perfumery Granado uses the native banana in all of its glory—the ripeness of the peel, its fresh leaves, and velvety fruit—and marries it with other facets of the outdoors. Think warm sandalwood, snappy cedar, and powdery iris for that upscale, hotel lobby–like scent, splashed with the green warmth of just-ripe bananas.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="59436cb1-9863-495e-a7ea-c7ddb28add5b">            <a href="https://dossier.co/products/yellow-daze" data-model-name="Yellow Daze Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/r3nAU7jxFPUXUj7yjfo7bS.jpg" alt="Yellow Daze"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dossier</div>                                        <div class="featured__title">Yellow Daze Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Banana, ylang ylang, rum, sandalwood</p><p>This rum-forward fragrance brings your favorite beach cocktail home. Perfect for those who prefer to walk on the sweet side, this budget-friendly perfume makes a statement with its complex base—a mixture of deep sandalwood, rich rum, sweet vanilla, and tropical ylang ylang—when topped off with banana. It <a href="https://www.whowhatwear.com/beauty/fragrance/best-tropical-fragrances"><u>screams vacation perfume</u></a> and endures hot weather thanks to its sandalwood and patchouli base, which anchors the scent for all-day sweetness. Basically, it's begging for a spot in your suitcase.</p><p><strong>Customer review: </strong>"The description is perfect for this one. It's like those banana candies you'd eat as a kid from the quarter machines, but elevated and grown. I absolutely love this scent. It lasts all day at work, and my job is labor-intensive."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f5b0c3b2-37dd-4709-adf2-e0fcfdfe9ae4">            <a href="https://www.sephora.com/product/mochi-banane-P524919" data-model-name="Mochi Banane Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vt8QrxRPac33SztVpL2pWS.jpg" alt="Mochi Banane Eau De Parfum With Banana"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nette</div>                                        <div class="featured__title">Mochi Banane Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Blue banana, Hawaiian hibiscus, mochi accord, rice milk</p><p>Personally recommended by Levy, this unique scent utilizes blue bananas—native to Hawaii, where Nette founder <a href="https://www.instagram.com/carolhan/"><u>Carol Han Pyle</u></a> spent much of her childhood—rice milk, mochi, and toasted sesame, creating a dimensional, "not your mother's" banana perfume. If the above sounds a bit too edible, you'll be pleased to know that Hawaiian white hibiscus also plays a role, leveling out the fragrance with a floral twist that adds freshness to this airy, tropical scent. A base of sandalwood, tonka beans, and vanilla deepens things even more, creating an unforgettable, nontraditional scent that smells equal parts fresh, yummy, and elevated.</p><p><strong>Customer review:</strong> "I'm a huge fan of this scent! It isn’t that banana candy smell that you might think of when you hear banana scented perfume. This is a sophisticated and elevated banana. The rice and mochi notes pair so well with the green banana note. I’m very much into this perfume, and it’s become a true summer staple in my scent wardrobe!"</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a4c9ce20-daa1-484c-bd08-baafc3ae2971">            <a href="https://www.sephora.com/product/daisy-spring-le-murakami-green-P520016" data-model-name="Daisy Murakami Green Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oTzPqkBUmpXGhLeAWLCGRS.jpg" alt="Daisy Murakami Green Eau De Parfum With Banana & Jasmine"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Daisy Murakami Green Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Banana, jasmine, vanilla</p><p>If floral fragrances are your signature but you still want to explore the new banana trend, try this Daisy concoction from Marc Jacobs Beauty. A special collaboration with Murakami, this playful, fruity fragrance combines the creamy sweetness of banana with velvety vanilla and fresh jasmine—transforming your typical floral scent into something luminous and dimensional. Prepare for endless compliments.</p><p><strong>Customer review:</strong> "This fruity scent from Marc Jacobs smells divine. I love a good fruity and sweet scent; it has notes of vanilla and banana that are very spunky and perfect for spring or summer. It’ll definitely get you compliments."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a01f21c2-9b87-41b4-9309-710913ebe8dc">            <a href="https://www.sephora.com/product/banana-milkshake-hair-body-fragrance-mist-P520292" data-model-name="Banana Milkshake Hair and Body Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NgsHitChqnkU4bprLKccVS.jpg" alt="Banana Milkshake Hair and Body Fragrance Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ellis Brooklyn</div>                                        <div class="featured__title">Banana Milkshake Hair and Body Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Banana, rum wood, tonka bean</p><p>It's no secret that <a href="https://www.whowhatwear.com/phlur-body-mists"><u>body mists</u></a> are having quite a year, and this fine spray from Ellis Brooklyn is the perfect banana scent to <a href="https://www.whowhatwear.com/best-hair-perfumes"><u>spritz in your hair</u></a> or keep in your beach bag for a post-swim pick-me-up. The featherlight mist blends notes of banana, rum, and tonka bean into one satisfyingly sweet confection, offering a shimmering wash compared to the concentrated aromas of eau de parfums. At just $39, this scent is the perfect pick for anyone who wants to experiment with layering or wearing this scent alone before committing fully to a banana fragrance.</p><p><strong>Customer review:</strong> "There are so many things I love about this scented spray. It has a delicious, sweet, and fruity scent, yet it is perfectly balanced. This banana milkshake scent smells wonderful, with creamy and vanilla notes. I am completely captivated by it. I receive compliments constantly. It is perfect to keep in your bag at all times."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c9a5a0cd-317d-49cb-b195-1f502448a214">            <a href="https://www.sephora.com/product/kayali-by-huda-maui-in-bottle-sweet-banana-%7C-37-eau-de-parfum-P515939" data-model-name="Maui in a Bottle Sweet Banana | 37 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aFES34BWiT59btXZGU7eRS.jpg" alt="Maui in a Bottle Sweet Banana | 37 Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KAYALI</div>                                        <div class="featured__title">Maui in a Bottle Sweet Banana | 37 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Banana, coconut cream, jasmine, vanilla bourbon</p><p>We know and love Kayali for the brand's rich-smelling, sweet scents, which is why it's no surprise that its banana fragrance—a stunning, unisex array of the tropical fruit, solar jasmine, bright gardenia, and creamy coconut—knocks it out of the park. The seawater glass sets the scene for a scent that beautifully balances sweetness and brightness, while its floral notes add the touch of elegance that separates this perfume from the rest. It really is Maui in a bottle. </p><p><strong>Customer review:</strong> "One of my favorite scents ever! I’m obsessed. I’ve never smelled something so unique and fresh, and it really does smell like banana mixed with an exotic sweetness. […] I’ve been struggling to find a scent that’s different and sexy. I’m bored of all the big brand scents, so I’m going to stock up on this gem! Please keep making this; it’s just so yummy." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7e69c8c1-6d18-48a9-ae1d-8fa5481cc893">            <a href="https://www.sephora.com/product/banana-rush-eau-de-parfum-P520440" data-model-name="Banana Rush Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Kc4Ky6trB9dD7ouWFCfPTS.jpg" alt="Banana Rush Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Juliette Has a Gun</div>                                        <div class="featured__title">Banana Rush Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Banana, coconut, maple syrup</p><p>This one is for the banana lovers who want to go all in. Juliette Has a Gun's Banana Rush commits to the bit, placing warm banana at the forefront and turning up its addictive qualities with sugary maple syrup, inviting coconut, sensual sandalwood, and bright Frangipani flower. The result is a warm, spicy gourmand that develops into something deeper and more dimensional after drying onto the skin.</p><p><strong>Customer review: </strong>"This is an exceptional perfume that not only delivers a fragrance, but an experience. So warm, long-lasting, and very addictive to me. Tried in store before a purchase, so not a blind buy, but if you love banana bread with coffee—trust me, it’s a must-have for your collection. It’s unique and maybe not a 'signature' scent, but [I] absolutely enjoy having it in my rotation. Please try."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2576px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="so2BSUQmtzBcS6Dpiow2AY" name="IMG_4353" alt="Associate beauty editor Alyssa Brascia wearing a white tank, lace shorts,  and two bananas." src="https://cdn.mos.cms.futurecdn.net/so2BSUQmtzBcS6Dpiow2AY.jpg" mos="" align="middle" fullscreen="" width="2576" height="3220" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-how-to-layer-banana-scents"><span>How to Layer Banana Scents</span></h2><p>According to Levy, you can certainly layer banana scents. "To not be overtly sweet and sugary, stay with the ingredients that complement banana but do not overpower [it]," she suggests. "Banana notes can go from sweet to smooth, so try to find a scent that has a hint of banana rather than it being the lead ingredient." Think <a href="https://www.nordstrom.com/s/eau-de-parfum-yes-ns-temos-banana/9137084" target="_blank"><u>Granado Yes, Nós Temos Banana</u></a> or <a href="https://www.sephora.com/product/mochi-banane-P524919" target="_blank"><u>Nette Mochi Banane</u></a>. "When there’s a hint of banana, there’s a smoothness to the scent that’s calming and comforting," she explains. To add depth, layer your banana scent over a <a href="https://www.whowhatwear.com/woody-perfumes"><u>woody fragrance</u></a>, or to lean into the gourmand of it all, try starting with a <a href="https://www.whowhatwear.com/best-vanilla-perfumes"><u>vanilla scent</u></a> before adding your banana perfume.</p><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ I've Been Secretly Wearing This "Delectable" French Perfume, and the Compliments Keep Rolling In ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/matiere-premiere-blackcurrant</link>
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                            <![CDATA[ It's finally launched. ]]>
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                                                                        <pubDate>Wed, 01 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 03 Jul 2026 15:09:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Jasmine Tookes with red polish and red lipsticj]]></media:description>                                                            <media:text><![CDATA[Jasmine Tookes with red polish and red lipsticj]]></media:text>
                                <media:title type="plain"><![CDATA[Jasmine Tookes with red polish and red lipsticj]]></media:title>
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                                <p>One of the best parts about being a beauty editor is getting to test new beauty products ahead of launch. And one of my <em>favourite</em> parts is testing <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfume</a> launches before they come to market. Recently, I was invited to visit Grasse (AKA the perfume capital of the world) with one of my favourite <a href="https://www.whowhatwear.com/uk/french-perfume-brands">French perfume</a> houses, <a href="https://www.whowhatwear.com/beauty/fragrance/best-matiere-premiere-perfumes">Matiere Premiere</a>. You may know it from its viral <a href="https://www.whowhatwear.com/beauty/fragrance/matiere-premiere-vanilla-powder">Vanilla Powder</a> scent, but what you might not know is that the founder, Aurélien Guichard, is the only perfumer in the world to grow and produce his own raw ingredients (including <a href="https://www.whowhatwear.com/best-rose-perfumes-uk">rose</a>, <a href="https://www.whowhatwear.com/beauty/fragrance/best-tuberose-perfumes">tuberose </a>and <a href="https://www.whowhatwear.com/best-lavender-perfumes">lavendin</a>) in Grasse. Not only does this make its perfumes smell <em>incredible</em>, but the ingredients themselves are the standout notes that shine simply yet beautifully in each and every scent.</p><p>During the trip, I had a secret preview of the next scent to launch this summer. I came home with a lab sample, and since wearing it at home, I've not only fallen for it, but I've been inundated with compliments too. I've had to keep tight-lipped about exactly what it is when people have been asking after it, but now I can finally share the scent I've been wearing.</p><h3 class="article-body__section" id="section-matiere-premiere-black-currant-extrait-de-parfum"><span>Matiere Premiere Black Currant Extrait de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="845b474a-fe99-4f3a-89cb-7bbd75901f88">            <a href="https://www.harrods.com/en-gb/p/matiere-premiere-black-currant-extrait-de-parfum-100ml-000000000000236248" data-model-name="Black Currant Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VtvzTaaxeY4pfwFLjuJuWo.jpg" alt="Matiere Premiere Black Currant Extrait De Parfum (100ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Matiere Premiere</div>                                        <div class="featured__title">Black Currant Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Black currant absolute, oud assam oil, rose oxide,  patchouli, leather accord</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-the-scent"><span>The Scent</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="FXmPFP2ZSx55rJLxQn9ETK" name="Product" alt="A collage showing what the matiere premiere black currant extrait smells like, featuring black currants, a woman in a purple dress, a fruity cocktail, dark red waxy flower and a dark purple manicure" src="https://cdn.mos.cms.futurecdn.net/FXmPFP2ZSx55rJLxQn9ETK.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty, <a href="https://www.instagram.com/ironnsalt/?hl=en" target="_blank">@ironnsalt</a>, <a href="https://www.instagram.com/paintedbyjools/?hl=en" target="_blank">@paintedbyjools</a>, <a href="https://www.instagram.com/harold_james/?hl=en" target="_blank">@harold_james</a>)</span></figcaption></figure><p>Blackcurrant isn't a common note you find in many perfumes, but its unexpectedness makes this fruity oud perfume all the more interesting. On the first spritz, you get that sharp juiciness of glossy, plump blackcurrants bursting on your tongue. But it has a creaminess that reminds me of drinking a smooth, dark purple cocktail in the dim lighting of a luxurious bar.<br><br>Aurélien Guichard, perfumer and founder of Matiere Premiere, tells me that he chose blackcurrant as the standout note for this Harrods exclusive extrait, as it brings together both French and British cultures. In France, it's a nod to the crème de cassis blackcurrant liqueur produced in Burgundy. Whilst in the UK, it brings to mind blackcurrant preserves and pastries with the jammy, dark purple fruits. It's brimming with <a href="https://www.whowhatwear.com/beauty/fragrance/best-nostalgic-perfumes">nostalgia</a>, but is simultaneously fruity, luxurious and grown-up, combined with hypnotising oud and smooth leather.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="CpBz9Y2xuyNDEzBJU5uVAi" name="IMG_3965" alt="A bottle of Matiere Premiere Black Currant perfume" src="https://cdn.mos.cms.futurecdn.net/CpBz9Y2xuyNDEzBJU5uVAi.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>"For Harrods, I wanted to create a fragrance around blackcurrant because it carries something both deeply French and strongly connected to British culture. In the UK, cassis is a familiar flavour shared across generations. I was interested in revealing its darker, deeper and more contemporary facets," he says. "This blackcurrant absolute produced in France gives an immediate savoury pleasure, but also has darker and almost ambery facets with remarkable persistence," he says. "I wanted a black currant textured with oud—where the purple vibrancy of cassis gradually darkens into leather, woods and musks.”<br><br>Upon spritzing, it really does paint a purple profile. The mouthwatering juiciness of blackcurrant is complemented by the oud and leathery dry-down, which envelops you like the leather interior of a dark purple-lacquered Bugatti. I'm not usually one for oud perfumes, but this jammy combination has totally won me over. And since I've been wearing it, I've been inundated with compliments whenever I've worn it. Thanks to the potent extrait de parfum formula, it's a real long-lasting power perfume that lingers and creates a halo of scent as you walk. What I love most is that it works just as well as a fruity high-summer perfume, but lends itself beautifully to the autumn season, too.</p><h2 id="shop-now">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="3a376a66-f0b2-4613-8a02-37c7a80d52cf">            <a href="https://www.harrods.com/en-gb/p/matiere-premiere-black-currant-extrait-de-parfum-100ml-000000000000236248" data-model-name="Black Currant Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.71%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yXSYbCJRWFJuusGxzQkgU3.jpg" alt="Matiere Premiere Black Currant Extrait De Parfum (100ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Matiere Premiere</div>                                        <div class="featured__title">Black Currant Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I’ve Tested Hundreds of Perfumes, and These 11 Last All Day—Even in a Heatwave ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-long-lasting-perfumes</link>
                                                                            <description>
                            <![CDATA[ Serious staying power. ]]>
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                                                                        <pubDate>Mon, 29 Jun 2026 05:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Jul 2026 09:22:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best long-lasting perfumes]]></media:description>                                                            <media:text><![CDATA[best long-lasting perfumes]]></media:text>
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                                <p>If there’s one lesson that the recent heatwave taught me (other than that it really does feel as if we are all rapidly plummeting to hell in a hand basket), it’s that not all of the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a> are created equal when it comes to staying power. I probably switch up my fragrances more often than most, but during the soaring temperatures, I lost count of the number of times I spritzed on one of my <a href="https://www.whowhatwear.com/beauty/fragrance/fragrance-archetypes-2026">signature scents </a>before leaving for the school run, only to find that it had all but vanished by the time I landed back at my desk about 40 minutes later. </p><p>Hot weather genuinely has a habit of making <a href="https://www.whowhatwear.com/beauty/fragrance/best-light-perfumes">lighter scents</a> evaporate more quickly from the skin, which can leave you wondering whether that expensive <a href="https://www.whowhatwear.com/beauty/fragrance/summer-perfumes-2026">summer scent</a> was worth the investment at all. Which is why I’ve become slightly obsessed with finding fragrances that genuinely last. And I’m not just talking about <a href="https://www.whowhatwear.com/beauty/fragrance/best-power-perfumes">power perfumes</a> that people can smell before you’ve even entered the room, but perfumes that genuinely stay on the skin, linger on linen shirts, and reveal their different notes throughout the day.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.27%;"><img id="NMCQPexPofnAxMnADMq9aU" name="amaka.hamelijnck_1779893404_3906350637313582288_3643925839" alt="best long-lasting perfumes" src="https://cdn.mos.cms.futurecdn.net/NMCQPexPofnAxMnADMq9aU.jpg" mos="" align="middle" fullscreen="" width="3024" height="4030" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DY2JfY8jEJM/" target="_blank" rel="nofollow">@amaka.hamelijnck</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-makes-a-long-lasting-perfume"><span>What Makes a Long-Lasting Perfume?</span></h3><p>The secret to a fragrance with longevity lies with the concentration of the formula and the blend of notes, which is why you’ll typically see richer base notes cropping up alongside higher oil blends, which are designed to hold on for hours rather than minutes. “A fragrance’s lasting power depends on the balance and structure of its formula,” explains <a href="https://www.bondno9.com/en-gb/pages/philosophy" target="_blank" rel="nofollow"><strong>Laurice Rahme</strong></a><strong>, founder of Bond No.9</strong>. “We work with perfume oil concentrations ranging from 18% to 30%, helping to ensure depth, performance and evolution on the skin, and we carefully select and balance notes so that each fragrance unfolds beautifully throughout the day.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4284px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2NkWwh8GziXJDW88eiCGiL" name="long-lasting-perfumes" alt="a photo of some of best long-lasting perfumes in Mica's collection" src="https://cdn.mos.cms.futurecdn.net/2NkWwh8GziXJDW88eiCGiL.jpg" mos="" align="middle" fullscreen="" width="4284" height="5712" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/micaricketts" target="_blank" rel="nofollow">@micaricketts</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-best-long-lasting-perfumes"><span>The Best Long-Lasting Perfumes</span></h3><ul><li><strong>Best long-lasting floral perfume: </strong><a href="https://www.sephora.co.uk/p/dior-miss-dior-eau-de-parfum" target="_blank">Dior Miss Dior Eau de Parfum (£107)</a></li><li><strong>Best long-lasting fruity perfume: </strong><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/cherry-stem-eau-de-parfum-UK200056786.html" target="_blank">Phlur Cherry Stem Eau de Parfum (£99)</a></li><li><strong>Best long-lasting oud perfume: </strong><a href="https://www.bondno9.com/en-gb/products/bond-no-9-my-oud" target="_blank">Bond No. 9 My Oud Eau de Parfum (£461)</a></li><li><strong>Best comforting long-lasting perfume: </strong><a href="https://www.lookfantastic.com/p/jo-malone-london-myrrh-and-tonka-cologne-intense-50ml/14004366" target="_blank">Jo Malone London Myrrh & Tonka Cologne Intense (£116)</a></li><li><strong>Best affordable long-lasting perfume: </strong><a href="https://www.marksandspencer.com/darkest-vanilla-eau-de-parfum-100ml/p/hbp61231738" target="_blank">M&S Studio Darkest Vanilla Eau de Parfum (£23)</a></li></ul><h3 class="article-body__section" id="section-what-to-look-for"><span>What to Look For</span></h3><p>There are certain ingredients that naturally lend themselves to a longer wear time, and you’ll spot them cropping up throughout our edit of the best long-lasting perfumes ahead. “Ingredients such as <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla</a>, amber, <a href="https://www.whowhatwear.com/uk/best-musk-fragrances">musk</a>, sandalwood, resins and oud are often used in long-lasting compositions as they naturally have greater tenacity and help extend a fragrance’s presence on the skin,” explains <strong>Rahme</strong>. However, Rahme also points out that to have a perfume made up entirely of these notes would be overpowering, so you need a fragrance with balance too—a mix of both lighter and more intense notes that can interact with each other and reveal themselves the longer you wear them on the skin.</p><h3 class="article-body__section" id="section-how-to-make-your-perfume-last-longer"><span>How to Make Your Perfume Last Longer</span></h3><p>While any of the perfumes on our list will last all day, if you want to extend the wear time of an existing fragrance that you own, then there are a few tips and tricks. “Layering perfume onto hydrated skin or on top of unscented oils can help your skin to retain the scent without altering the fragrance,” advises<strong> Rahme. </strong>Personally, I’m also a huge fan of fragrance layering, so if your signature scent comes with a matching <a href="https://www.whowhatwear.com/beauty/skin/best-body-washes">shower gel</a>, body lotion or <a href="https://www.whowhatwear.com/uk/best-hair-perfumes">hair mist,</a> then I love to layer them all up to extend the wear time. </p><p>Whether you love <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">sparkling florals</a>, fruity gourmands or clean musks, ahead are the best long-lasting perfumes that refuse to disappear—even when the temperatures soar. </p><h2 id="1-dior-miss-dior">1. Dior Miss Dior</h2>        <div class="featured_product_block featured_block_standard" data-id="ff96f9c1-fcda-46e8-8f69-1eaae880bc01">            <a href="https://www.boots.com/dior-miss-dior-eau-de-parfum-100ml-10300556" data-model-name="Miss Dior Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f8i6s3v9frenb6c2v85Vnf.jpg" alt="Dior Miss Dior Eau De Parfum"><span class='featured__label standard__label'>Best long-lasting floral perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Miss Dior Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Lily-of-the-valley, peony, iris, centifolia rose, tender woods</p><p>Kicking off with a classic, this pretty, pink, bow-topped bottle might not look like a perfume with grit but you’d be wrong to underestimate this scent. It’s an uplifting, sweet floral that I particularly love during the spring and summer months where I gravitate towards lighter, more effervescent fragrances, but this has the added bonus of boasting real staying power. </p><p>At first spritz, you’re met with a bouquet of pretty peonies and lilies, but the magic for me really happens when a lush, velvety rose starts to emerge at the heart of the scent. After a few hours, the floral notes do start to fade, but you’re left with a comforting musky aroma with just a hint of creamy vanilla and sandalwood that lingers for hours. If you hate reapplying your perfume then it will make a worthy addition to your dressing table. </p></p>                </div>                            </div>        </div><h2 id="2-phlur-cherry-stem">2. Phlur Cherry Stem</h2>        <div class="featured_product_block featured_block_standard" data-id="da4c775c-c38f-421d-8ef5-1f13700fcfba">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/cherry-stem-eau-de-parfum-UK200056786.html" data-model-name="Cherry Stem Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/e8R7QVjaDJyRgQXCJuFBqk.jpg" alt="Phlur Cherry Stem Eau De Parfum 50ml"><span class='featured__label standard__label'>Best long-lasting fruity perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Cherry Stem Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Black cherry, orange brandy, red freesia, sugared jasmine, plum nectar, ebony woods, warm caramel, soft leather accord</p><p>Cherry perfumes can sometimes lean on the syrupy side, but Cherry Stem feels like a more sophisticated interpretation of a category that can sometimes feel a little juvenile. On my skin, the juicy cherry opening has an almost tart quality that stops it from becoming overly sweet, before soft florals soften the edges. What really impresses me, though, is the dry down. As the brighter fruity notes settle, creamy woods and warm leathers take over, giving the fragrance a real staying power that lasts well into the evening and manages to feel playful while still grown-up. And even after a full day of wear, I can still catch little wafts of this on my clothing.</p></p>                </div>                            </div>        </div><h2 id="3-lbty-tana-meadow-eau-de-parfum">3. LBTY Tana Meadow Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="3a3b96ad-a16d-4187-81db-338c9fd87af0">            <a href="https://www.libertylondon.com/uk/tana-meadow-eau-de-parfum-100ml-R638689006.html" data-model-name="Tana Meadow Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RyJs5c8yoKiwnswYdXi5H5.jpg" alt="Tana Meadow Eau De Parfum 100ml"><span class='featured__label standard__label'>Best long-lasting fresh perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Liberty LBTY. Fragrance</div>                                        <div class="featured__title">Tana Meadow Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Cypress, pear, ginger, mandarin, coconut, rose, white orchid, orris, jasmin, vanilla, ambrox wood, praline, musk​</p><p>This is a beautifully elegant perfume that bottles the idea of a quintessential British summer—think frolicking in meadows full of wildflowers beneath bright blue skies—and delivers it in the form of a delicate, sun-drenched spritz. The perfect antidote to the sweltering, sticky scents of the city where I’m spending my summer. Brimming with light, airy<a href="https://www.whowhatwear.com/uk/best-floral-perfumes"> florals</a> and a slightly tropical twist of spicy ginger and sweet coconut, as the fragrance develops, you’ll notice that subtle woody and musky notes begin to emerge to really anchor the hits of fruity pear and heady orchid. It evolves gently throughout the day and becomes softer and more worn-in rather than losing its character entirely. It’s a beautiful option for those who prefer a perfume to feel intimate and worn close to the skin.</p></p>                </div>                            </div>        </div><h2 id="4-bond-no-9-my-oud">4. Bond No. 9 My Oud</h2>        <div class="featured_product_block featured_block_standard" data-id="59bbae18-f599-40c1-b12d-ac61c9d3d7dc">            <a href="https://www.harrods.com/en-gb/p/bond-no-9-my-oud-eau-de-parfum-100ml-000000000000225414" data-model-name="My Oud Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2vGvXMoPmX9PUn4cuaD3HN.jpg" alt="Bond No. 9 My Oud - 100ml"><span class='featured__label standard__label'>Best long-lasting oud perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bond No.9</div>                                        <div class="featured__title">My Oud Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pineapple nectar, pink grapefruit, olibanum incense, immortelle flower, beeswax, rose extract, oud, labdanum, patchouli oil, myrrh</p><p>Like most people, there are certain fragrance notes that I gravitate towards and others that I avoid, and, in all honesty, <a href="https://www.whowhatwear.com/best-oud-perfumes">oud</a> is one of those notes. Yes, I understand that if you want a perfume that packs a punch and sticks around, then oud makes an obvious go-to, but typically, I find it headache-inducing to wear. However, a lovely PR pal convinced me to give this one from Bond No. 9 a try, and while it certainly isn’t a fragrance for shrinking violets, this is a really modern take on ouds that I’ve surprised myself by spritzing on liberally throughout the heatwave. </p><p>I think its wearability lies in the blend of fruity notes (pineapple and pink grapefruit to be precise) which adds an initial sweetness, while hints of rose (one of my favourite florals) and patchouli lend a smooth familiarity to the scent. As the day goes on, it is of course the oud and labdanum that lend that resinous longevity to the scent, but by then the perfume has almost meshed with your skin for a warm, solar feel. This is undoubtedly a statement scent, but it’s one that I can see carrying me through date nights, sticky summers and important meetings with ease.</p></p>                </div>                            </div>        </div><h2 id="5-jo-malone-london-myrrh-tonka">5. Jo Malone London Myrrh & Tonka </h2>        <div class="featured_product_block featured_block_standard" data-id="cc7ae8da-09f4-4dab-962b-a52859ee8475">            <a href="https://www.lookfantastic.com/p/jo-malone-london-myrrh-and-tonka-cologne-intense-50ml/14004366" data-model-name="Myrrh & Tonka Cologne Intense " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5XKZGaoQQ9HaqjQ5ZCSr4m.jpg" alt="Jo Malone London Myrrh & Tonka Cologne Intense 50ml"><span class='featured__label standard__label'>Best comforting long-lasting perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London </div>                                        <div class="featured__title">Myrrh & Tonka Cologne Intense </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Lavender, omumbiri myrrh, tonka bean</p><p>When many people think of<a href="https://www.whowhatwear.com/best-jo-malone-perfumes-uk"> Jo Malone London</a>, it’s their classic floral perfumes and breezier scents that tend to spring to mind. For me, however, it’s this intense cologne that tops my list of their best scents, and it happens to boast exceptional longevity too. This is an absolute comfort blanket scent to me, with opulent myrrh creating an immediate warmth and adding to that staying power, while sweet vanilla, tonka bean and aromatic lavender wrap everything in a luxurious softness. It’s like a soft, cashmere jumper in fragrance form and smells incredibly expensive. </p></p>                </div>                            </div>        </div><h2 id="6-parfums-de-marly-delina">6. Parfums de Marly Delina</h2>        <div class="featured_product_block featured_block_standard" data-id="cee0ac13-d10b-4418-8974-a3906a4aedf5">            <a href="https://www.selfridges.com/GB/en/product/parfums-de-marly-delina-exclusif-eau-de-parfum-30ml_R04136922/" data-model-name="Delina Exclusif Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PdHh9e5iTuPjYV4ZqKxJR4.webp" alt="Delina Exclusif Eau De Parfum 30ml"><span class='featured__label standard__label'>Best sweet long-lasting perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Delina Exclusif Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, lychee, rhubarb, damascena rose, nutmeg, cashmeran, musks, vetiver</p><p>There are a multitude of reasons as to why Delina has become something of a modern classic, but its wear time undoubtedly has a lot to do with it. After all, if you’re investing £270 in a perfume, then the staying power better be decent—and the longevity of this really is exceptional. I love myself a rose perfume, so I was pretty sure I’d adore this scent before I even smelt it, but it’s fast become one of my signature scents. (In fact, I sadly just used up the dregs of my bottle.) However, even if you’re not a <a href="https://www.whowhatwear.com/uk/best-rose-perfumes">rose</a> fan, there is so much to get on board with her. You’re greeted by sparkling lychee and tart rhubarb at the first spritz, before that luxurious and feminine rose billows through. Over time, the scent changes, though, becoming creamier and warmer with plenty of skin-clinging musk and a sprinkling of nutmeg for a little depth. It’s one of the few florals that I can still smell on my clothes the next morning, too.</p></p>                </div>                            </div>        </div><h2 id="7-l-entropiste-paris-white-blood">7. L'Entropiste Paris White Blood</h2>        <div class="featured_product_block featured_block_standard" data-id="d8fc21a8-de69-4fdf-96f1-4a198ab12415">            <a href="https://lentropiste.com/en/products/white-blood" data-model-name="White Blood Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3Mh7q38xJU9atFbi9EiSCZ.jpg" alt="L'Entropiste Paris , White Blood Eau de Parfum"><span class='featured__label standard__label'>Best long-lasting solar perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Entropiste Paris </div>                                        <div class="featured__title">White Blood Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, starfruit, pink lotus, musk</p><p>If you hate smelling like everyone else and are looking for more of an under-the-radar perfume to add to your collection then this is an absolutely beautiful new discovery of mine. The concept behind the fragrance is an imaginary flower with opalescent petals and the juice in the bottle is quite unlike anything else I’ve tried. It’s a lively blend of luminous fruits, radiant pink lotus and an almost clean, slightly mineral twang. Rather than relying on sweetness or any obvious florals, it has an almost innately glowing quality that feels bright, warm and slightly skin-like. What really surprised me though is that the fragrance remained present on my skin for hours and I found myself catching unexpected glimpses of it throughout the day which made it feel even more special. An utterly unique summer scent. </p></p>                </div>                            </div>        </div><h2 id="8-yves-saint-laurent-libre">8. Yves Saint Laurent Libre</h2>        <div class="featured_product_block featured_block_standard" data-id="c53e83d6-2f57-471d-90e4-e7e344e0b20b">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-libre-eau-de-parfum-50ml/12218721/" data-model-name="Libre Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yxR7VgadnUbnq7PEifbAKD.jpg" alt="YSL Libre Eau de Parfum"><span class='featured__label standard__label'>Best long-lasting power perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Libre Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Lavender, orange blossom, jasmine, vanilla</p><p>Possibly one of my most recommended perfumes of all time, Libre remains one of my most dependable perfumes because it performs so consistently, is so incredibly versatile, and lasts all day long. If you’re looking for a fragrance that will provide an instant confident boost then this is it. The list of notes is actually quite unusual for a power perfume, and I think it’s this blend of aromatics, florals and gourmands, which means it makes for a modern choice that never feels overwhelming. Opening with bright lavender and orange blossom, it’s instantly uplifting, while the richer base notes give the perfume its endurance. Even after a busy work day I can still always detect the lingering notes of jasmine and soft vanilla. </p></p>                </div>                            </div>        </div><h2 id="9-m-s-studio-darkest-vanilla">9. M&S Studio Darkest Vanilla</h2>        <div class="featured_product_block featured_block_standard" data-id="c04c7dad-5e91-4d13-951d-6f7a0ecaa6e2">            <a href="https://www.marksandspencer.com/darkest-vanilla-eau-de-parfum-100ml/p/hbp61231738" data-model-name="Darkest Vanilla Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:130.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Eeqj2CAHBNNXaek8gqB8Ho.jpg" alt="Darkest Vanilla Eau De Parfum 100ml"><span class='featured__label standard__label'>Best affordable long-lasting perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>M&S Studio</div>                                        <div class="featured__title">Darkest Vanilla Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Vanilla bean, tonka, amber</p><p>Proving that you don’t need to spend a fortune to find a long-lasting perfume, all of M&S’s new Studio fragrance collection offers great staying power with a high-street price tag, but it’s Darkest Vanilla which has really impressed me during this hot weather. While you might be expecting a basic gourmand, this is actually a deep, slightly smoky, warm vanilla that feels cosy and sophisticated. Of course, if you don’t like vanilla then this probably won’t appeal, but the initial creamy sweetness definitely dries down into something more resinous and deep so this is in no way a simple dessert fragrance. And at less than £23 a bottle it’s pleasingly purse-friendly too.</p></p>                </div>                            </div>        </div><h2 id="10-mugler-starlicious-pineapple-musk">10. Mugler Starlicious Pineapple Musk </h2>        <div class="featured_product_block featured_block_standard" data-id="b0e7b9dc-7231-4b5d-897f-7d4d688bc81e">            <a href="https://www.boots.com/mugler-starlicious-eau-gourmand-pineapple-musk-shimmer-eau-de-toilette-75ml-10384950" data-model-name="Starlicious Eau Gourmand Pineapple Musk Shimmer Eau De Toilette " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TTt2hZ6cPA239U4Zpw8Ux5.webp" alt="Mugler Starlicious Eau Gourmand Pineapple Musk Shimmer Eau De Toilette 75ml"><span class='featured__label standard__label'>Best lightweight long-lasting perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mugler</div>                                        <div class="featured__title">Starlicious Eau Gourmand Pineapple Musk Shimmer Eau De Toilette </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pineapple, coconut, musks</p><p>This is the only eau de toilette on the list as, typically, they simply don’t boast the same concentration of oil as eau de parfums and therefore fade away much faster. Inspired by poolside mocktails, Mugler’s new Starlicious collection actually comprises three gourmand mists that are designed to be worn on skin and hair, and can also be layered up or worn individually. This fruity floral one is my pick of the bunch as it’s fresh, tropical and juicy, and basically smells like a holiday in a bottle. The brand encourage you to play with the intensity level of the fragrance, spritzing just once for a sheer sillage or a handful of times over body, hair and clothing to really up the ante. And I have to say that by doing so, it really does deliver more staying power than many fruity spritzes do. It’s exactly the kind of scent I’d pack for a beach holiday. </p></p>                </div>                            </div>        </div><h2 id="11-chanel-coco-mademoiselle">11. Chanel Coco Mademoiselle</h2>        <div class="featured_product_block featured_block_standard" data-id="e8ca576c-bb7b-4ae6-a4ed-f5de7acd9e63">            <a href="https://www.johnlewis.com/chanel-coco-mademoiselle-eau-de-parfum-spray/p1705282" data-model-name="Coco Mademoiselle Eau De Parfum Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JZkJcoTntn2z4EkGXhVTmC.webp" alt="Chanel Coco Mademoiselle Eau De Parfum Spray"><span class='featured__label standard__label'>Best classic long-lasting perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Coco Mademoiselle Eau De Parfum Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Orange, jasmine, rose, patchouli, vetiver</p><p>Few perfumes have achieved icon status quite like Coco Mademoiselle, and after wearing it again, it's easy to understand why. Fresh citrus quickly gives way to elegant rose and jasmine before patchouli and vetiver create its unmistakable signature sillage and timeless appeal. It’s that patchouli-rich base that is largely responsible for the fragrance's legendary longevity, and it develops beautifully over the course of the day—becoming warmer, creamier and even more sophisticated without losing its floral freshness. I can apply it in the morning and still catch traces well into the evening, particularly on clothing and scarves.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I've Been Wearing This Surprising Celeb Fragrance for a Week, and the Compliments Have Been Pouring In ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/khloe-kardashian-xo-blue-fragrance-review</link>
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                            <![CDATA[ "Sorry to bother you, but what perfume are you wearing?" ]]>
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                                                                        <pubDate>Sun, 28 Jun 2026 04:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Jul 2026 22:23:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Khloé Kardashian XO Blue Eau de Parfum against an ocean background]]></media:description>                                                            <media:text><![CDATA[Khloé Kardashian XO Blue Eau de Parfum against an ocean background]]></media:text>
                                <media:title type="plain"><![CDATA[Khloé Kardashian XO Blue Eau de Parfum against an ocean background]]></media:title>
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                                <p>Millennials will remember the golden age of celebrity fragrances in the early to mid-2000s. Back then, it seemed like every It girl or guy had a signature scent they sold to the masses. Jennifer Lopez launched Glow in 2002. In 2004, Britney Spears launched<em> </em>Curious<em>,</em> and Paris Hilton launched her first eponymous elixir. In the mid-aughts, celebs like Taylor Swift (Wonderstruck), Beyoncé (Heat), Justin Bieber (Someday), and One Direction (Our Moment) joined in on the trend with their own fragrances.</p><p>Somewhere along the way, though, celeb fragrance began to die out. Arguably, it was when A-listers decided to launch entire beauty <em>brands</em>, but that's a topic for another day. Blame it on my nostalgic nature, but I miss celebrity fragrances. Some say they're kitschy; I say they're fun, collectible, and surprising compliment-earners. </p><p>That's the case with Khloé Kardashian's newest fragrance, XO Blue, which launched earlier this month. The reality TV star, businesswoman, and pop-culture icon already had two other fragrances on the market, but this was her first seasonal offering. Formulated to smell like "sun on your skin, warm ocean air," and "crystal-clear waters," it's a summery and sophisticated scent that led me back into the celebrity fragrance world for the first time in over a decade. After wearing it for a week, I can attest to its compliment-earning potential. </p>        <div class="featured_product_block featured_block_standard" data-id="88d26ec6-7be2-11f1-8b3a-0f99961e6ee3">            <a href="https://www.ulta.com/p/xo-blue-eau-de-parfum-pimprod2059573?sku=2658182&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=23939613285&gbraid=0AAAAAD9rLH6IV6OQFkcSfto7mcIgx1xff&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALUiUcB187xrAwt0agd4B7JpPYC9QQoO31_2EbhL-fJXHYhZ_2vAVMoaAkx1EALw_wcB" data-model-name="XO Blue Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WxjqD8rcLSdvHqEQvj9nrX.png" alt="Xo Blue Eau De Parfum - 3.4 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KHLOÉ KARDASHIAN</div>                                        <div class="featured__title">XO Blue Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p><strong>Fragrance notes: </strong>Bergamot essence, lychee, ambrette, solar amber, magnolia petals, frangipani petals, woody coconut, cedarwood essence</p><p>XO Blue is a solar scent, a category of perfumes that evokes the warmth of the sun. It achieves this through a sophisticated combination of warm, tropical, and smooth notes. Think amber, frangipani flower, and coconut. </p><p>While I'd definitely categorize it as a vacation scent, it's not overly simplistic, citrusy, or sunscreen-like. It's actually incredibly sophisticated and almost a little bit spicy. I think that has everything to do with the notes of bergamot, ambrette, magnolia, and cedarwood. Apparently, I'm not the only one who thinks so. I've been wearing it for a week, and I've already had three people compliment me and/or ask what perfume I was wearing.</p><p>The first was my sister, who exclaimed, "What is that? You smell amazing," when I walked past her. The second was a friend who said, "You smell really good." The third was a total stranger who stopped me in a local coffee shop: "Sorry to bother you, but what perfume are you wearing?" That, dear reader, is when you know you've stumbled upon something really, <em>really </em>good. After all, strangers don't just stop you in public for any old perfume.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="psTEpgG3h8pSzubNFedeec" name="xoblue" alt="Khloé Kardashian XO Blue Eau de Parfum." src="https://cdn.mos.cms.futurecdn.net/psTEpgG3h8pSzubNFedeec.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><p>XO Blue has officially joined my lineup of summer scents. Right now, it's sitting on my vanity next to my other favorite fragrances, including Phlur's <a href="https://www.sephora.com/product/island-swim-hair-body-mist-P522680?country_switch=us&lang=en&skuId=2959682&om_mmc=ppc-GG_17234313526___2959682__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3wgkBSa6v9QCKIU_aWdy16x&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALWIbr9icLbySoCWt82U35phEMfrGqxQkyEMcOZfcbLtBKEDw4v3lfAaAiTkEALw_wcB">Island Swim</a> ($39), The 7 Virtues' <a href="https://www.sephora.com/product/coconut-sun-eau-de-parfum-P504855?skuId=2651875&icid2=products%20grid:p504855:product">Coconut Sun</a> ($94), and Jo Malone's <a href="https://www.sephora.com/product/beach-blossom-cologne-P514500?skuId=2837565&icid2=products%20grid:p514500:product">Beach Blossom</a> ($175). </p><h2 id="shop-khloe-kardashian-s-other-signature-fragrances">Shop Khloé Kardashian's Other Signature Fragrances </h2>        <div class="featured_product_block featured_block_standard" data-id="88d27182-7be2-11f1-9a9a-cbf0289354d8">            <a href="https://www.ulta.com/p/xo-khloe-eau-de-parfum-pimprod2049077?sku=2632566&cmpid=PS_Non%21google%21Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=23939613285&gbraid=0AAAAAD9rLH6IV6OQFkcSfto7mcIgx1xff&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALWOBOKXsnVpkggcRG8pXFSjgTy5-liJjKQ1Wi2XSm5NgVSh45ndirYaAoOIEALw_wcB" data-model-name="XO Khloé Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/q7f74ddyNs3HrVTbmjJbMW.png" alt="Xo KhloÉ Eau De Parfum - 3.4 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KHLOÉ KARDASHIAN</div>                                        <div class="featured__title">XO Khloé Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Crystallized rose petals, lavender, sage blossom, orange blossom water, praline, juicy peach, moss, tonka bean, soft wood, musks</p><p>Kardashian's first perfume, the one she says is her signature scent, is fittingly titled XO Khloé. It's a floral-woody fragrance with notes of crystallized rose petals, lavender, sage blossom, tonka bean, soft wood, and sultry musks. Together, these notes are meant to exude confidence, power, and strength. </p><p>In <a href="https://www.whowhatwear.com/beauty/fragrance/khloe-kardashian-unfiltered-interview">an exclusive interview with Who What Wear</a>, Kardashian previously said that creating a fragrance was something she always wanted to do. "It took about two years, and it just so happened that when I turned 40, it was also the launch of <a href="https://ulta.ztk5.net/c/221109/164999/3037?subId1=whowhatwear-us-9772358481238681171&sharedId=whowhatwear-us&u=https%3A%2F%2Fwww.ulta.com%2Fp%2Fxo-khloe-eau-de-parfum-pimprod2049077%3Fsku%3D2632566" target="_blank" rel="sponsored"><u>XO Khloé</u></a>. It was kismet. It really was meant to be for me. I was so scared, and I was so intimidated, but I had to do it for me." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="88d271e6-7be2-11f1-b82c-99876f2dcbcd">            <a href="https://www.ulta.com/p/xo-khloe-eau-de-parfum-pimprod2049077?sku=2632567&cmpid=PS_Non%21google%21Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=23939613285&gbraid=0AAAAAD9rLH6IV6OQFkcSfto7mcIgx1xff&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALWOBOKXsnVpkggcRG8pXFSjgTy5-liJjKQ1Wi2XSm5NgVSh45ndirYaAoOIEALw_wcB" data-model-name="XO Khloé Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PLqdg8nquggmtb8Hqx7BZX.png" alt="Xo KhloÉ Eau De Parfum - 0.33 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KHLOÉ KARDASHIAN</div>                                        <div class="featured__title">XO Khloé Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>XO Khloé is also available in a travel size. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="88d2725e-7be2-11f1-8291-1f5d3ee5668c">            <a href="https://www.ulta.com/p/almost-always-eau-de-parfum-pimprod2055748?sku=2648728&cmpid=PS_Non%21google%21Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=23939613285&gbraid=0AAAAAD9rLH6IV6OQFkcSfto7mcIgx1xff&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALXiQsPcNT-nRaAQc3MrQZgYKJzKycJ6b89akKckQ9QPu2YvhuFkdwIaAh9DEALw_wcB" data-model-name="Almost Always Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iifNMqKJcqS3fh58NAStBX.png" alt="Almost Always Eau De Parfum - 3.4 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KHLOÉ KARDASHIAN</div>                                        <div class="featured__title">Almost Always Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Lavender, magnolia, star jasmine, orange blossom petals, palo santo, skin sensual woods, solar musks, vanilla</p><p>Almost Always is her second fragrance. It was inspired by the power of presence over perfection. "You are not defined by the one time you couldn't. You are shaped by the many times you did. Almost always is enough," the product description reads. It's an amber-woody scent that, to me, has a fruity slant to it. Notes include lavender, magnolia, orange blossom, palo santo, and vanilla. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="88d272c2-7be2-11f1-9a49-375773bc0761">            <a href="https://www.ulta.com/p/almost-always-eau-de-parfum-pimprod2055748?sku=2648689&cmpid=PS_Non%21google%21Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=23939613285&gbraid=0AAAAAD9rLH6IV6OQFkcSfto7mcIgx1xff&gclid=Cj0KCQjwo_PRBhDNARIsAEcVALXiQsPcNT-nRaAQc3MrQZgYKJzKycJ6b89akKckQ9QPu2YvhuFkdwIaAh9DEALw_wcB" data-model-name="Almost Always Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jfPHLGH4NJBa8kznvBDWvY.png" alt="Almost Always Eau De Parfum - 0.33 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>KHLOÉ KARDASHIAN</div>                                        <div class="featured__title">Almost Always Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Almost Always is also available in a travel size. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I’ve Tried Hundreds of Fragrances—These Are the On-Sale Bottles I'd Wear From Amazon's Prime Day Sale ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/best-amazon-prime-day-2026-fragrance-deals</link>
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                            <![CDATA[ The sale ends today, June 26! ]]>
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                                                                        <pubDate>Fri, 26 Jun 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Jun 2026 18:48:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ audry.hiaoui@futurenet.com (Audry Hiaoui) ]]></author>                    <dc:creator><![CDATA[ Audry Hiaoui ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[DedCool; Glossier; Salt &amp; Stone; Maison Louis Marie; Vacation]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DedCool; Glossier; Salt &amp; Stone; Maison Louis Marie; Vacation.]]></media:description>                                                            <media:text><![CDATA[DedCool; Glossier; Salt &amp; Stone; Maison Louis Marie; Vacation.]]></media:text>
                                <media:title type="plain"><![CDATA[DedCool; Glossier; Salt &amp; Stone; Maison Louis Marie; Vacation.]]></media:title>
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                                <p>At some point over the past few years, I ended up on <a href="https://www.whowhatwear.com/beauty/best-fragrances-2026">fragrance</a> TikTok and went down a rabbit hole. I started following <a href="https://www.whowhatwear.com/beauty/fragrance/best-passionfruit-perfumes">perfume</a> creators, ordering samples from sites like LuckyScent and Scent Split, and visiting niche fragrance stores such as Stéle in <a href="https://www.whowhatwear.com/living/travel/new-york-city-travel-guide">New York City</a> and The Scent Room in <a href="https://www.whowhatwear.com/fashion/trends/butter-yellow-colour-trend-sabrina-carpenter-dior-2026">Los Angeles</a>. When I realized <a href="https://www.whowhatwear.com/tag/amazon-prime-day">Amazon's Prime Day sale</a> ends today, June 26, I decided to browse the <a href="https://www.whowhatwear.com/beauty/fragrance/sephora-savings-event-spring-fragrance-picks-2026">fragrance deals</a> to see what was actually worth shopping before it's over.</p><p>If you're a <a href="https://www.whowhatwear.com/beauty/makeup/glossier-cloud-paint-plush-blush-review">Glossier</a> fan, every <a href="https://www.whowhatwear.com/beauty/fragrance/rabanne-million-gold-for-her-edp-parfum-review">fragrance</a> is discounted, from the original Glossier You to the newer Doux. There are also plenty of options from Maison Louis Marie, and given how much I love DedCool's Xtra Milk Room Spray, I immediately noticed the <a href="https://www.whowhatwear.com/beauty/skin/loccitane-almond-collection-review">viral perfume</a> version on sale. I also saw <a href="https://www.whowhatwear.com/beauty/fragrance/amazon-presidents-day-sale-fragrances">on-sale fragrances</a> from best-selling brands like <a href="https://www.whowhatwear.com/best-maison-margiela-replica-perfumes">Maison Margiela Replica</a>, Mugler, and Dossier.</p><p>Beyond those, the deeper you get into the <a href="https://www.whowhatwear.com/beauty/fragrance/best-camellia-perfumes">fragrance</a> world, the more you start to hear people talk about hyperspecific categories, like <a href="https://www.whowhatwear.com/beauty/fragrance/comfort-blanket-perfumes">bedtime scents</a> and <a href="https://www.whowhatwear.com/beauty/fragrance/gym-scents-trend">gym scents</a>. For me, Salt & Stone's Santal & Vetiver Body Mist falls into that realm, and "Vacation" by Vacation is a <a href="https://www.whowhatwear.com/beauty/fragrance/best-aquatic-fragrances">beach-trip scent</a> I pack for <a href="https://www.whowhatwear.com/beauty/fragrance/best-tropical-fragrances">tropical getaways</a>—and both are on sale right now.</p><p>Below, shop the five on-sale bottles I'd wear from Amazon's Prime Day sale.</p><h2 class="article-body__section" id="section-shop-the-best-prime-day-fragrance-deals"><span>Shop the Best Prime Day Fragrance Deals</span></h2><h3 class="article-body__section" id="section-dedcool-xtra-milk"><span>DedCool: Xtra Milk</span></h3>        <div class="featured_product_block featured_block_standard" data-id="a2b18d34-3e86-4fd1-b4ec-80074d1afd4c">            <a href="https://amazon.com/dp/B0FWFVCQSG" data-model-name="Xtra Milk Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cHe3KVuHGrbpaVsmmkhfgh.jpg" alt="Dedcool Eau De Parfum | Xtra Milk | Bergamot, White Musk & Amber | Clean Unisex Fragrance | Non-Toxic, Vegan | 1.7 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DedCool</div>                                        <div class="featured__title">Xtra Milk Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>DedCool's Xtra Milk had a moment when it was all over my <a href="https://www.whowhatwear.com/fashion/shopping/tiktok-shop-deal-for-you-days-2025">TikTok</a> <a href="https://amazon.com/dp/B0H1YPF93P">For You page</a>. I'm obsessed with the <a href="amazon.com/DedCool-Natural-Non-Toxic-Essential-Freshens/dp/B0H1YPF93P/ref=sr_1_1_sspa?crid=NZ9RD2L8PT1I&dib=eyJ2IjoiMSJ9.s_K2D0PSLk-hU8wpiBWPM3p4TgwDf6NG6ZmZk5R-Q3NM_QKcghSuPvb0e4QHa0Fbd6Jb82U3g3iVR2_VlyIEtBIA5cChixJxAaXzCG0TugN-9m3zjzjG7J6Yj2QhTsa8zkvsU2hUr97c2BTW-RPntwUCR3W6i8mYfGfGNR3UKf3xZ5TIXD9SwNOZJL9nuciJFgNeHXvKvmpKC0XKvw1J5Yh1HyQHLsoAJFoRJMnMsKw.yK8AJgrypgTM5teEdl0LKh82jRR1_Ra1yrmVSPAbYhw&dib_tag=se&keywords=dedcool+room+spray+xtra+milk&qid=1782337536&sprefix=dedcool+room+spray+xtra+milk%2Caps%2C125&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1">on-sale room spray</a> in the same scent (even my partner, who is extremely picky about fragrance, loves it), and I gave my aunt a bottle of the eau de parfum. She's since texted me multiple times, raving about how much she loves it.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="58632b73-ca2c-45c5-a3c8-f9ffc41d9200">            <a href="https://amazon.com/dp/B0FWFVBDM4" data-model-name="Xtra Milk Eau de Parfum Travel-Size" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NmLu7s9g7piLAb4ToM2Xjh.jpg" alt="Dedcool Eau De Parfum | Xtra Milk | Bergamot, White Musk & Amber | Clean Unisex Fragrance | Non-Toxic, Vegan | Travel Size Perfume, 15 Ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DedCool</div>                                        <div class="featured__title">Xtra Milk Eau de Parfum Travel-Size</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The travel-size version. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-glossier-doux"><span>Glossier: Doux</span></h3>        <div class="featured_product_block featured_block_standard" data-id="72016f85-52f3-49a6-a165-b49b936107c5">            <a href="https://amazon.com/dp/B0GFGQ3H4S" data-model-name="Doux Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rdP9Nf79qgFkB9fwUCdWhh.jpg" alt="Glossier You Doux Eau De Parfum - Unisex Fragrance for Men & Women, Skin-Scent Enhancer Smells Different on Everyone - Earthy Woody Perfume With Sweet Violet, Palo Santo & Ambrox Base Notes, 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Doux Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Some people are loyal to Glossier You, and while that will always be a classic, Doux is my favorite of the range—with notes of sweet violet, palo santo, and ambrox. If you like warm, woody, sandalwood-forward scents, this is for you.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5a7b7dfa-73d8-4eb7-832a-be496c206b2c">            <a href="https://amazon.com/dp/B0FCFXDLFY" data-model-name="Doux Eau de Parfum Travel-Size" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eoMJe2bjnomgwEH8i4CYeh.jpg" alt="Glossier You Doux Eau De Parfum - Unisex Fragrance for Men & Women, Skin-Scent Enhancer Smells Different on Everyone - Earthy Woody Perfume With Sweet Violet, Palo Santo & Ambrox Base Notes, 8ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Doux Eau de Parfum Travel-Size</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>One to keep on hand in your bag.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-salt-stone-santal-vetiver"><span>Salt & Stone: Santal & Vetiver</span></h3>        <div class="featured_product_block featured_block_standard" data-id="419dfa05-8543-4104-aef3-0a5d7d3da536">            <a href="https://amazon.com/dp/B0CV4B2HZS" data-model-name="Santal & Vetiver Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qr4FPPF9QtcEZRAZoS5kjH.jpg" alt="Salt & Stone Body Mist | Santal & Vetiver | Skincare Infused Hair & Body Spray for Women and Men | Hydrating Fragrance With Glycerin and Red Algae | Vegan, Cruelty Free, 3.4 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Salt & Stone</div>                                        <div class="featured__title">Santal & Vetiver Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This Salt & Stone <a href="https://www.whowhatwear.com/beauty/fragrance/byredo-body-mists">body mist</a> is under $40 right now and has a matching <a href="https://www.whowhatwear.com/beauty/skin/best-drugstore-body-washes">bodywash</a> and <a href="https://www.whowhatwear.com/best-deodorants">deodorant</a>.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-maison-louis-marie-no-15-vanille-infinie"><span>Maison Louis Marie: No. 15 Vanille Infinie</span></h3>        <div class="featured_product_block featured_block_standard" data-id="6049be4c-9367-4b4f-9034-43fff61bc8c4">            <a href="https://amazon.com/dp/B0GHZVHYRM" data-model-name="No. 15 Vanille Infinie Natural Eau De Parfum Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ixbLwurGjjQJFxvffrGHiH.jpg" alt="Maison Louis Marie - No. 15 Vanille Infinie Natural Eau De Parfum Spray | Luxury Clean Beauty + Non-Toxic Fragrance (1.7 Fl Oz | 50 Ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Louis Marie</div>                                        <div class="featured__title">No. 15 Vanille Infinie Natural Eau De Parfum Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Maison Louis Marie's No. 4 Bois de Balincourt, which is also on sale, has a cult following, but I'm a <a href="https://www.whowhatwear.com/best-vanilla-perfumes">vanilla lover</a>, so this one stood out to me.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f65912a4-b6fc-4e6f-afcb-51f62777c219">            <a href="https://amazon.com/dp/B0GJ12112B" data-model-name="No. 15 Vanille Infinie Natural Roll-On Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GhxwR4DiRkFLV2x7Qr7ZFf.jpg" alt="Maison Louis Marie - No. 15 Vanille Infinie Natural Roll-On Perfume Oil Sample | Luxury Clean Beauty + Non-Toxic Fragrance (0.1 Fl Oz | 3 Ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Louis Marie</div>                                        <div class="featured__title">No. 15 Vanille Infinie Natural Roll-On Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It comes as a roll-on perfume oil too.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-vacation-vacation"><span>Vacation: "Vacation"</span></h3>        <div class="featured_product_block featured_block_standard" data-id="6663a4cc-7996-4747-b856-b769ebc364c2">            <a href="https://amazon.com/dp/B0BSMHQFR7" data-model-name=""Vacation" Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fXX375oJg8S4etAM2gZ6kK.jpg" alt=""Vacation" by Vacation."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vacation</div>                                        <div class="featured__title">"Vacation" Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This isn't my usual type of perfume, but "Vacation" by Vacation is a <a href="https://www.whowhatwear.com/beauty/fragrance/vanilla-and-coconut-perfumes">fun summer scent</a>. Labeled as a fresh solar, it has unique notes of <a href="https://www.whowhatwear.com/best-bergamot-perfumes">bergamot</a>, <a href="https://www.whowhatwear.com/beauty/fragrance/best-solar-perfumes">solar musk</a>, <a href="https://www.whowhatwear.com/beauty/banana-beauty-products">banana</a>, and pineapple mixed with pool water, swimsuit Lycra, and sea salt.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-shop-more-prime-day-fragrance-deals"><span>Shop More Prime Day Fragrance Deals</span></h2>        <div class="featured_product_block featured_block_standard" data-id="9be04157-8db1-467d-825c-50836dfc20fa">            <a href="https://amazon.com/dp/B002XQ1YTK" data-model-name="Viva La Juicy Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HAVaoK45GzorfihBwbeC7L.jpg" alt="Juicy Couture Viva La Juicy Eau De Parfum, Women's Perfume With Notes of Mandarin, Gardenia & Caramel, Gift for Her, Floral & Sweet, Edp Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Juicy Couture</div>                                        <div class="featured__title">Viva La Juicy Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1bfc5234-8132-4f69-b25e-0deaeba0d7c8">            <a href="https://amazon.com/dp/B0FD49LJ3L" data-model-name="Celestial Whispers Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5wWPhpRDk2yWTY4ZARWjyR.jpg" alt="Maison Margiela - Replica - Celestial Whispers Eau De Parfum - Smoky & Spicy Fragrance - 3.4 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela Replica</div>                                        <div class="featured__title">Celestial Whispers Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0eecdebd-d791-4ead-9efc-0de00834af40">            <a href="https://amazon.com/dp/B07JW811MF" data-model-name="Under the Lemon Trees Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hkDZuHnnCqJtssMRNnznC7.jpg" alt="Maison Margiela - Replica - Under the Lemon Trees Eau De Toilette - Fresh Fragrance - With Kalamansi Lime, Coriander & Cedarwood - 3.4 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela Replica</div>                                        <div class="featured__title">Under the Lemon Trees Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6a4587f2-c184-463f-84e1-9c6d6908fdde">            <a href="https://amazon.com/dp/B0CN3TNZCV" data-model-name="Cheirosa 59 Hair & Body Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DdqA796giiWndgLR5CKbaG.jpg" alt="Sol De Janeiro Cheirosa 59 Hair & Body Fragrance Mist 240ml/8.1 Fl Oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sol de Janeiro</div>                                        <div class="featured__title">Cheirosa 59 Hair & Body Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e2f17ffa-2293-41a4-9854-f71447a61bc2">            <a href="https://amazon.com/dp/B0DVH6PZXQ" data-model-name="Vanilla Verve Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aocNfjRrNgAh2MXmwZ4SuK.jpg" alt="Cyklar Perfume Oil for Skin – Vanilla Verve Scent – Spicy, Sweet & Creamy Perfume Fragrance With Gourmand Vanilla, Bergamot & Amber Notes – Travel-Friendly 15ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Vanilla Verve Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="09ec4596-0970-471d-a7e8-82f45646b078">            <a href="https://www.amazon.com/PHLUR-Caramel-Golden-Parfum-FullSizePerfumeforWomen/dp/B0DDZ2LZ9V/ref=ast_sto_dp_puis?th=1" data-model-name="Golden Rule Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4gzxv5V9Wqoym3Na7NMhBK.jpg" alt="Phlur Golden Rule Perfume for Women & Men, 50 Ml – Mandarin, Pink Pepper & Vanilla Cream Eau De Parfum With Coconut Milk Amber Sandalwood Fragrance"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>PHLUR</div>                                        <div class="featured__title">Golden Rule Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="35681b13-a4f5-4b01-98c4-8d92d53cae2f">            <a href="https://www.amazon.com/Rosie-Jane-Parfum-Spray-Dulce/dp/B0BW4RS2JL/ref=ast_sto_dp_puis" data-model-name="Dulce Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bYQ4ZsG5GtcDEHM33B8fWH.jpg" alt="By Rosie Jane Eau De Parfum Spray (dulce) - Clean Perfume for Women - Non-Toxic Body Mist With Notes of Creamy Vanilla, Brown Sugar & Warm Hinoki Wood - Paraben, Sulfate & Phthalate Free (50ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>By Rosie Jane</div>                                        <div class="featured__title">Dulce Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="79daad7d-7c5a-4626-b172-52fbc2f6c5a9">            <a href="https://www.amazon.com/LAKE-SKYE-Eau-Parfum-Spray/dp/B07JVBLWLT/ref=sr_1_6?crid=14G0PLITUKM54&dib=eyJ2IjoiMSJ9.yGG79PvrjE01bxZP7Fv18axlXVP6dNehBZ0M4kFYQuj5zTejNZM5sspLxKPbr8QHGgBRcfngFQUTb-rIpGyi1DBhQFYqlNdgWB5Fh3BPx3IFDZNJjXvbCHUbWH2JQvaYBRcTbmvGRAyTSIXont8zVH9iRCQRcHU1175KWnutFs3UJihyKMHL9hCIdQ_AZ4IWI9tFFjvNSJ_TObaOk5vpOUMSp8geL0SZzy6yxGgXdoMCLbfkib0UJtznFyGOXXP2o467wJgHR2e9LKheIHxZRIm5S0PRDTvbxhtn5LWw76M.kCoYq-n2m0SahtQhqG-JLwQ0kdSKED4_oqzmFTozDCM&dib_tag=se&keywords=11+11+perfume&qid=1782338540&s=beauty&sprefix=11+11+perfum%2Cbeauty%2C154&sr=1-6" data-model-name="11 11 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KZbzWA8FAFKCqnBmfJUyuT.jpg" alt="Lake & Skye 11 11 Eau de Parfum."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lake & Skye</div>                                        <div class="featured__title">11 11 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e59a1022-2982-42ce-b7e0-001b351b7f5e">            <a href="https://www.amazon.com/Mugler-Angel-Eau-Parfum-Long-Lasting/dp/B00A3TALAM/ref=sr_1_9?crid=29GSC8VUSMI22&dib=eyJ2IjoiMSJ9.QBCMdMt9nVknIexBJq7bQ-qzPvgKx3negWSQiqJULhiCb_D6vMoCViuq502yE7L1PWU-sWO_YG62hV_k9Tk4Xv6b0HVmIUSVveK8O-Xz-obCvw91Siu9gI9rWoPvw4laHhr-vdDrN2k0WmMPmL5Kw06N2mJnxohr4e8urUhTvK_iIgmqvEB-95M-pTtxn0jgPXrVUkt8ChvEokqJs6VDTXUOAukO1RXNsjih6wlp_ExcXjo0D9Fq0EANc6d_UxmHjbOFERrJXewz7pPBnGGetf4hWlfmAk3xU-gxfvvdRP8.4VcCvjJ6utFOuhBLr2yQh-kq7m42_s2OaupOtaB7ZbI&dib_tag=se&keywords=mugler+prime+day&qid=1782338772&s=beauty&sprefix=mugler+prime+day%2Cbeauty%2C243&sr=1-9" data-model-name="Angel Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PyRTHYhsxpCWt3uuvUpNum.jpg" alt="Mugler Angel - Eau De Parfum - Women's Perfume - Ambery & Woody - With Bergamot, Praline, and Patchouli - Long Lasting Fragrance - 0.8 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mugler</div>                                        <div class="featured__title">Angel Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8019f113-653f-4883-b106-ae62a18b4d03">            <a href="https://amazon.com/dp/B0D24BJ7H6" data-model-name="St. Barts Hair & Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x6tin4SH9McEMGgUYP3g3S.jpg" alt="Ouai St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit, Orange Blossom, Tuberose & Musk (3.3 Fl Oz)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OUAI</div>                                        <div class="featured__title">St. Barts Hair & Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c8a84f65-9d5f-47e7-9833-46ecab34d5ed">            <a href="https://amazon.com/dp/B0BZDZJDTG" data-model-name="Ambery Vanilla Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AC4t43dBeaLxGBpxuduUuR.jpg" alt="Dossier - Ambery Vanilla - Eau De Parfum - Vanilla Perfume - Inspired by Black Opium - Long-Lasting Fragrance - Feminine - 1.7 Fl Oz (50ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dossier</div>                                        <div class="featured__title">Ambery Vanilla Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="de1c1e71-99f6-4f4c-9e82-22cb792f129e">            <a href="https://amazon.com/dp/B0GXC13K36" data-model-name="Musky Violet Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ThKNM9ffSwzFidTj4uSDpR.jpg" alt="Dossier - Musky Violet - Eau De Parfum - Inspired by Mojave Ghost - Long-Lasting Fragrance - Unisex - 1.7 Fl Oz (50ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dossier</div>                                        <div class="featured__title">Musky Violet Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="514010a8-922d-4371-9426-a84ab15e450e">            <a href="https://amazon.com/dp/B0C1C2QY5K" data-model-name="Woody Sandalwood Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iA2bQjLsdA4gc4hsCrqNsR.jpg" alt="Dossier - Woody Sandalwood - Eau De Parfum - Inspired by Santal 33 - Long-Lasting Fragrance - Unisex - 1.7 Fl Oz (50ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dossier</div>                                        <div class="featured__title">Woody Sandalwood Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="591ee053-83e7-4449-8823-889036cce304">            <a href="https://amazon.com/dp/B0BZDZP1PS" data-model-name="Ambery Cherry Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rrWRzZL3TfyG99NCz6WTqR.jpg" alt="Dossier - Ambery Cherry - Eau De Parfum - Inspired by Lost Cherry - Long-Lasting Fragrance - Unisex - 1.7 Fl Oz (50ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dossier</div>                                        <div class="featured__title">Ambery Cherry Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="27597ae9-c67d-4390-bf64-1f8bef1c1ead">            <a href="https://www.amazon.com/dp/B000C1Z3LS?th=1" data-model-name="Happy Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Yw8kEje8ysXaJ5D2YPVEra.jpg" alt="Clinique Happy Eau De Parfum Spray | Notes of Grapefruit, Bergamot, Hawaiian Wedding Flower + Spring Mimosa | Perfumes for Women, 3.4 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CLINIQUE</div>                                        <div class="featured__title">Happy Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0875dff0-53c5-4504-ae84-329b5de0df9e">            <a href="https://www.amazon.com/dp/B0F6NRL6D5?th=1" data-model-name="New Light Blue Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jReKFU4N8GVs8tEWQz8Efb.jpg" alt="Dolce&gabbana New Light Blue, Eau De Toilette Spray, for Women - 30 Ml / 1. Fl.oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dolce & Gabbana</div>                                        <div class="featured__title">New Light Blue Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="87361f58-912f-454b-a99e-952a150f1274">            <a href="https://amazon.com/dp/B000JL7WQK" data-model-name="Princess Eau de Toilette " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/t8sVJhN3E64wHFMjzpJHLg.jpg" alt="Vera Wang Princess by Vera Wang, Eau De Toilette Perfume for Women, 3.4 Fl Ounce"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vera Wang</div>                                        <div class="featured__title">Princess Eau de Toilette </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Want My NYC Apartment to Smell Like a Stylish Hotel—12 Scents I'm Hoarding for Summer ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-summer-home-fragrances-2026</link>
                                                                            <description>
                            <![CDATA[ Elegant fragrances, coming right up. ]]>
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                                                                        <pubDate>Wed, 24 Jun 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 25 Jun 2026 15:08:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Photo of perfumes and skincare products on a vanity]]></media:description>                                                            <media:text><![CDATA[Photo of perfumes and skincare products on a vanity]]></media:text>
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                                <p>Picture this: You're walking down the street in New York, drenched in sweat from the humid, 93-degree weather, when you are suddenly graced by a blast of crisp air from a fancy hotel lobby. A hint of <a href="https://www.whowhatwear.com/best-bergamot-perfumes" target="_blank">bergamot</a> tickles your nose, and for a blink, you're not heading to a sardine-packed subway car. You're leisurely exploring an Italian lemon grove. It's a small win, but at that sweltering moment, nothing feels more sublime. </p><p>I live for these tiny victories, if you can't tell, and while I sadly don't have the budget for a weekly staycation at a swanky hotel, I sure can fill my own NYC apartment with elevated scents that are just as transportive when I walk through the door. I'll even crank up the AC for just a few minutes (because, you know, electricity bills) for the full fancy-lobby experience. Trust me. It does the trick. Ahead, discover every stylish <a href="https://www.whowhatwear.com/beauty/fragrance/home-fragrance-beauty-editor-finds" target="_blank">home fragrance</a> and personalcare item I've been meticulously collecting—just in time for soupy summer weather to really ramp up.   </p><h2 class="article-body__section" id="section-the-best-home-fragrances-to-buy-for-summer-2026"><span>The Best Home Fragrances to Buy for Summer 2026</span></h2>        <div class="featured_product_block featured_block_standard" data-id="7f4284f1-0a2c-4e06-865b-2fdf81457ca6">            <a href="https://www.nordstrom.com/s/campagne-exfoliating-hand-wash/8859879" data-model-name="Campagne Exfoliating Hand Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PLqdVGG9PMSQzsdERTFriN.jpg" alt="Campagne Exfoliating Hand Wash"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sisley Paris</div>                                        <div class="featured__title">Campagne Exfoliating Hand Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Introducing the chicest hand wash to ever grace your sink. Sisley Paris is synonymous with ultra-luxury, and this foaming gel totally fits the bill with volcanic lava particles for gentle exfoliation and a dreamy chypre scent, the coolest olfactory family, IMO. It helps that the forest-green bottle looks so elevated on my marble kitchen countertop. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9b47a4cb-0880-4bd9-b613-6ef431fc7f0e">            <a href="https://www.nordstrom.com/s/campagne-melting-hand-body-cream/8859870?" data-model-name="Campagne Melting Hand & Body Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/T6GjK282oAoYkGM8LZBbAg.jpg" alt="Campagne Melting Hand & Body Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sisley Paris</div>                                        <div class="featured__title">Campagne Melting Hand & Body Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I wouldn't dare forget about the matching lotion! Featuring an identical fragrance, this silky hand cream leaves my paws delicately scented and velvety soft post-wash. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="887697ff-f759-4265-a955-19294be3ce86">            <a href="https://www.ulta.com/p/eternal-summer-coconut-lime-natural-fragrance-body-hair-mist-pimprod2054833?sku=2646150" data-model-name="Eternal Summer Coconut & Lime Natural Fragrance Body & Hair Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dQvz8r9QTi7KGsy8xtwudP.png" alt="Eternal Summer Coconut & Lime Natural Fragrance Body & Hair Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Each & Every</div>                                        <div class="featured__title">Eternal Summer Coconut & Lime Natural Fragrance Body & Hair Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, this <em>technically</em> is a hair and body mist, but I can't help but notice how the lingering cloud makes my home smell like an oceanfront villa. I'm not a coconut-fragrance girl, TBH, but I pick up more salty-lime tanginess than creamy, tropical sweetness here. And because it's a body mist with a lower fragrance concentration, I can spritz with abandon without overpowering my senses, hence why it doubles as a room spray. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="843d7dde-5dbc-41b0-a305-d0b13b96b851">            <a href="https://www.nordstrom.com/s/rhubarbe-rhubarb-classic-candle/8911018?" data-model-name="Rhubarbe Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/F4nX2xZQgbSueEVBS5drpN.jpg" alt="Rhubarbe (rhubarb) Classic Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Rhubarbe Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Name a more classic summer staple than vibrant, tart rhubarb. I'm waiting! While I typically associate the vegetable (yes, it's a vegetable) with sweet desserts, Diptyque decided to amp up its bright, herbaceous quality by pairing it with carrot seeds and patchouli. The result is fresh and green and transports you right to a sprawling summer garden. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="48ffab04-08a4-4672-8b81-8d749c452e19">            <a href="https://www.nordstrom.com/s/eau-parfumee-the-imperial-body-shower-gel/8867986" data-model-name="Eau Parfumée Thé Impérial Body Shower Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JuwFwaKnUppPEnuPV9ThmN.jpg" alt="Eau Parfumée Thé Impérial Body Shower Gel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BULGARI</div>                                        <div class="featured__title">Eau Parfumée Thé Impérial Body Shower Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've already waxed poetic about Bulgari's Thé Impérial scent, which mentally whisks me away to the Italian Riviera with each whiff. But did you know that the elegant citrus-musk blend actually originated as an exclusive scent for <a href="https://www.bulgarihotels.com/" target="_blank"><u>Bulgari Hotels</u></a>? When I stayed at the Rome property back in April, the entire red-marble bathroom smelled like this luxurious lemon-, mandarin-, bergamot-, and black tea–infused potion thanks to its lineup of shower gels, soaps, and lotions. Upon my return, I decided I must re-create the magic in my NYC apartment. Trust me. The shower gel is like a cheat code for Italian opulence. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f87b3fec-eb23-47d3-9e8c-f527dd5d787d">            <a href="https://oakessentials.com/products/hand-duo?" data-model-name="Oak Essentials X Jenni Kayne Hand Wash & Balm Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wL2PPZZQBPKjiSPfvfamXb.gif" alt="Oak Essentials X Jenni Kayne Hand Wash & Balm Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Oak Essentials</div>                                        <div class="featured__title">Oak Essentials X Jenni Kayne Hand Wash & Balm Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I didn't think Oak Essentials items could get any chicer, but then the brand launched these elevated glass bottles designed by Jenni Kayne. There's just something about the clean, conscious brand that makes me want to touch grass (I feel more wholesome just looking at it), so I can't wait to put this handcare duo on display. What's more, each nourishing formula is finished off with a calming cashmere-musk scent, making moments at the sink feel more like grounding rituals. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="77105af2-bd62-48d4-95aa-9a3a66a1aeef">            <a href="https://www.kindredblack.com/collections/scent-as-talisman/products/the-arcana-candle-a-woman-is-fire" data-model-name="The Arcana Candle: A Woman Is Fire" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:218,cw:1760,ch:1760,q:80/sKZrppYphwqtvMqidmHGER.webp" alt="Kindred Black, The Arcana Candle: A Woman Is Fire"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kindred Black</div>                                        <div class="featured__title">The Arcana Candle: A Woman Is Fire</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Kindred Black's artisan-made home collection is nothing short of spectacular. Each vessel is a work of art, including this sculptural candle, which comes with a hand-poured, clean-burning soy wax blend and natural fiber wicks. As for the scent? It's delightfully intimate with rose, musky jasmine, vanilla, and creamy sandalwood. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b5bed39d-8801-4ed1-a029-2be573080dcb">            <a href="https://www.nordstrom.com/s/santal-33-perfuming-hand-soap/8907902" data-model-name="Santal 33 Perfuming Hand Soap" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NoS7Z4Z5AA6cdbgkJASHsN.jpg" alt="Santal 33 Perfuming Hand Soap"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Santal 33 Perfuming Hand Soap</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Santal 33 lovers, lean in: Le Labo recently introduced a scented hand soap in the same exact fragrance so you can ensure an all-day aroma. For those who already love and wear the <a href="https://www.whowhatwear.com/best-le-labo-perfumes" target="_blank">viral perfume</a>, you can consider it a clever hack to touch up your daily scent. I wouldn't wait, though. These are selling fast at Nordstrom. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a01e7641-97bc-4d61-9af9-7738d5336ae3">            <a href="https://www.nordstrom.com/s/santal-33-perfuming-hand-lotion/8907901" data-model-name="Santal 33 Perfuming Hand Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UrcdaSEhmkJn5kH7eeXWXN.jpg" alt="Santal 33 Perfuming Hand Lotion"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Santal 33 Perfuming Hand Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sorry, but I can't resist a matching set for my bathroom or kitchen sink. If you're already adding the hand soap to your cart, why not make it a bundle? </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="30cd21eb-d451-43ff-9ad9-017b93e4fd90">            <a href="https://www.byredo.com/us_en/p/new-york-stories-candle-240g" data-model-name="New York Stories" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gvzUCDi8fQSAsmSd5V6k4P.jpg" alt="City Stories New York"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">New York Stories</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/byredo-perfume" target="_blank">Byredo</a> has a slew of intoxicating home scents (<a href="https://www.byredo.com/us_en/p/bibliotheque-candle" target="_blank">Bibliothèque</a> will always have my heart), but I do love showing off unique, underrated picks. Enter its new City Stories collection, which interprets a specific place instead of focusing on the wearer. Of course, my eyes and nose went straight to New York, a smoky blend of black leather, sandalwood, birch, and patchouli. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2cb44642-a4de-4b59-96b8-473f244737b9">            <a href="https://www.nordstrom.com/s/green-tomato-vine-townhouse-candle-nordstrom-exclusive/8969218" data-model-name="Green Tomato Vine Townhouse Candle " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wx2G9vzNTkQtbRqinAmNdN.jpg" alt="Green Tomato Vine Townhouse Candle (nordstrom Exclusive)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Green Tomato Vine Townhouse Candle </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Like rhubarb, there's something about tomato that just screams summer. This fresh, earthy blend is meant to evoke afternoon sun in a greenhouse, which is the wholesome "strolling through the market with a straw basket" energy I'm trying to channel this season. I can totally see myself burning this candle as I attempt to bake a peach galette. Anyone else? </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="79a4ee59-6913-402a-b5a6-ae017f163f56">            <a href="https://hotellobbycandle.com/pages/hand-care-duo-pdp#signature" data-model-name="Hand Care Duo in Signature" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:111.16%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gAkHq5Q4nGZX6xjhG2pX8n.webp" alt="Hotel Lobby Candle, Hand Care Duo"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hotel Lobby Home</div>                                        <div class="featured__title">Hand Care Duo in Signature</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I can't think of a more hotel-coded home scent than one from Hotel Lobby Home. It's in the name, after all! I'm currently fixated on the brand's recently launched hand cream, which locks in the elegant vetiver, amber, and white musk fragrance from the matching hand wash. Both formulas have impressive skin-softening abilities, <em>and </em>they make any bathroom look like it belongs at a fancy resort. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Grew Up in the British Countryside—These Perfumes Take Me Back ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/british-countryside-perfumes</link>
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                            <![CDATA[ So nostalgic. ]]>
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                                                                        <pubDate>Mon, 22 Jun 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@lucywilliams02]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[British countryside perfumes]]></media:description>                                                            <media:text><![CDATA[British countryside perfumes]]></media:text>
                                <media:title type="plain"><![CDATA[British countryside perfumes]]></media:title>
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                                <p>I didn’t realise how much I associated <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">fragrance</a> with place until I moved to the city, but now every summer I find myself missing the smell of the Shropshire countryside I grew up in. It’s the smell of grass warmed by late afternoon sun, crushed tomato leaves on your fingers after a wander through the garden and the freshness of summer rain. Without fail, every year, as soon as the weather tips into warmer temperatures, I find myself chasing that countryside feeling again through <a href="https://www.whowhatwear.com/uk/best-summer-perfumes">summer fragrances</a>.</p><p>For me, “British countryside” as a scent profile isn’t one single note—it’s a mood built from layers of <a href="https://www.whowhatwear.com/beauty/fragrance/best-green-perfumes">greens</a> and <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">florals</a>. Think dewy <a href="https://www.whowhatwear.com/uk/best-rose-perfumes">rose</a> rather than polished bouquets, blackcurrant leaf instead of sugary fruit, nettle-like green sharpness and earthy herbs like rosemary and clary sage. It's a far cry from the sweet <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla</a> or overly abstract modern <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmands</a> that are trending right now—instead, compositions that echo real outdoor moments and open spaces. Some are overtly green and crisp, others are floral with a slightly green edge, and a few lean into the quieter nostalgia of late summer turning into early <a href="https://www.whowhatwear.com/uk/best-autumn-fragrances">autumn</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="qTRRekLd2poKANtiioHcFC" name="2" alt="Jessica Skye in the British countryside" src="https://cdn.mos.cms.futurecdn.net/qTRRekLd2poKANtiioHcFC.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/_jessicaskye/p/DPEvNGnjDNV/" target="_blank">@_jessicaskye</a>)</span></figcaption></figure><p>The fragrances below are the ones I return to when I want to step out of the city in my mind. Each one captures a different corner of that countryside feeling—from herb gardens and hedgerows to orchard fruit and sun-warmed roses.</p><h3 class="article-body__section" id="section-best-countryside-perfumes"><span>Best Countryside Perfumes</span></h3><ol start="1"><li><strong>Best Overall:</strong> <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/eau-de-campagne-MUK200004974.html" target="_blank">Sisley Eau de Campagne</a></li><li><strong>Best Floral Scent: </strong><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/daphne-bouquet-eau-de-parfum-MUK200059595.html" target="_blank">Penhaligon's Daphne Bouquet</a></li><li><strong>Best Citrus Scent:</strong> <a href="https://ffern.co/product/summer-26-edp" target="_blank">Ffern Summer 26</a></li><li><strong>Best Green Scent:</strong> <a href="https://www.amazon.co.uk/Lanc%C3%B4me-Refreshing-Aromatic-Invigorating-Long-Lasting/dp/B0009OAGLU" target="_blank">Lancôme Ô de Lancôme</a></li><li><strong>Best Summer Scent:</strong> <a href="https://www.memree.co.uk/products/yellow" target="_blank">Memree Yellow</a></li></ol><h2 id="1-sisley-eau-de-campagne">1. Sisley Eau de Campagne</h2>        <div class="featured_product_block featured_block_standard" data-id="07f96946-644c-44e0-a69e-baa11efdf5c6">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/eau-de-campagne-MUK200004974.html" data-model-name="Eau de Campagne Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jLtUW69PFaYmg8vSA4c5V8.jpg" alt="Sisley-Paris Eau De Campagne"><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sisley</div>                                        <div class="featured__title">Eau de Campagne Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Basil, geranium, bergamot, lemon, jasmine, lily of the valley, plum</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="TgLGJ63kFKZTFiYuemCYfi" name="6" alt="Grace holding a bottle of Sisley perfume" src="https://cdn.mos.cms.futurecdn.net/TgLGJ63kFKZTFiYuemCYfi.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is the closest thing I’ve found to bottling a British summer garden. Every time I wear it, I’m instantly transported back to the garden of my childhood home. There’s a real green freshness to it—tomato leaf, crushed stems, herbal bitterness—but it’s balanced by a softness that stops it feeling too sharp. </p><h2 id="2-penhaligon-s-daphne-bouquet">2. Penhaligon's Daphne Bouquet</h2>        <div class="featured_product_block featured_block_standard" data-id="ad9ddad0-ac58-4e59-b51c-2fe7dc2cb5c5">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/daphne-bouquet-eau-de-parfum-MUK200059595.html" data-model-name="Daphne Bouquet Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Qwh3qLV6sUKGL8zVwJRWs8.jpg" alt="Penhaligon's Daphne Bouquet Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Luxury Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Penhaligon's</div>                                        <div class="featured__title">Daphne Bouquet Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Blackcurrant, daphne flowers, earthy moss</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="QDnY7A9wfzGPiqBAuw2jni" name="3" alt="Grace holding a bottle of Penhaligon's perfume" src="https://cdn.mos.cms.futurecdn.net/QDnY7A9wfzGPiqBAuw2jni.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This perfume feels like stepping into the garden in the early morning. There’s a <a href="https://www.whowhatwear.com/beauty/fragrance/best-delicate-perfumes">delicacy</a> to it—soft florals built around a gentle floral heart, with a dewy, almost watery freshness that brings to mind petals still holding onto rain. I get a clean green lift at the top, like crushed stems and cool leaves, before it settles into something more powdery and petal-like, slightly musky at the edges. There’s a faint fruitiness woven through, too, but it never turns sweet.</p><h2 id="3-ffern-summer-26">3. Ffern Summer 26</h2>        <div class="featured_product_block featured_block_standard" data-id="1932a295-720f-4691-a360-c39deeed63d9">            <a href="https://ffern.co/product/summer-26-edp" data-model-name="Summer 26 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7dfQMioxYZQyWt8bhRXTxM.webp" alt="countryside perfumes"><span class='featured__label standard__label'>Best Citrus Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ffern</div>                                        <div class="featured__title">Summer 26 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Clementine, rose, bran, basil, galbanum, neroli, blackcurrant</p><p>I love the concept behind Ffern—seasonal fragrances launched quarterly as limited editions, and all drawing inspiration from the British countryside. This latest iteration is a really unique take on citrus. The dewy clementine opening is juicy, and on my skin it quickly blends into the rose, basil and a green bitterness from blackcurrant bud. </p></p>                </div>                            </div>        </div><h2 id="4-lancome-o-de-lancome">4. Lancôme Ô de Lancôme</h2>        <div class="featured_product_block featured_block_standard" data-id="8204b1d1-713c-4df7-8670-67604181fb93">            <a href="https://www.amazon.co.uk/Lanc%C3%B4me-Refreshing-Aromatic-Invigorating-Long-Lasting/dp/B0009OAGLU" data-model-name="Ô de Lancôme Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/24xyzEFzAwWF7isUK5oVrZ.jpg" alt="countryside perfumes"><span class='featured__label standard__label'>Best Green Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lancôme</div>                                        <div class="featured__title">Ô de Lancôme Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Lemon, bergamot, honeysuckle, mandarin orange, basil, rosemary, coriander, jasmine, oakmoss, vetiver, sandalwood</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="V2FbreZvghnAdpks6DHpri" name="9" alt="Grace holding a bottle of Lancome perfume" src="https://cdn.mos.cms.futurecdn.net/V2FbreZvghnAdpks6DHpri.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This classic (and in my opinion, incredibly underrated) perfume is pure green freshness in the most nostalgic sense. It smells like crushed leaves, herbal stems and cold, fresh water. There’s a sharpness to it that makes it feel really modern—despite the fact that it was first launched in 1969. It’s simple, but incredibly transportive.</p><h2 id="5-memree-yellow">5. Memree Yellow</h2>        <div class="featured_product_block featured_block_standard" data-id="f562a631-c629-44c7-8495-e0d14c82cb99">            <a href="https://www.memree.co.uk/products/yellow?srsltid=AfmBOopHStgBJdVlIoXaVFIUHHT0d5RR_2XBEldYKPff4yg_qs71yU_0" data-model-name="Yellow Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:233,l:0,cw:1920,ch:1920,q:80/zuwzCd7FSjxkZkM9PYVHK8.png" alt="Yellow"><span class='featured__label standard__label'>Best Summer Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Memree</div>                                        <div class="featured__title">Yellow Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Red mandarin, neroli, orange blossom, pink pepper, vetiver, tonka bean</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="zgyrYi6gPgHSFcDuFQVpHi" name="5" alt="Grace holding a bottle of Memree perfume" src="https://cdn.mos.cms.futurecdn.net/zgyrYi6gPgHSFcDuFQVpHi.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>A soft-focus, sunlit interpretation of summer florals, which to me smells like golden hour. Yellow leans slightly <a href="https://www.whowhatwear.com/beauty/fragrance/best-nostalgic-perfumes">nostalgic</a>, with a gentle sweetness that feels like dried petals and warm skin. With warm notes of neroli and orange blossom, it's less sharply green than others in this edit, but perfectly captures the feeling of lazy afternoons in the garden when everything feels slowed down by heat. And if you want to lean even further into the British countryside theme, I highly recommend the brand's <a href="https://www.memree.co.uk/products/on-my-way-luxury-scented-candle?variant=55237905285494" target="_blank">On My Way candle</a>, which has notes of blackcurrant, rose and geranium.</p><h2 id="6-aesop-eidesis">6. Aesop Eidesis</h2>        <div class="featured_product_block featured_block_standard" data-id="c06695a1-8adb-4ca1-8de4-87cc020f5b18">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/eidesis-eau-de-parfum-MUK200036552.html" data-model-name="Eidesis Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BcB5XwKpJBaWW8e9PQund8.jpg" alt="Aesop Eidesis Eau De Parfum 50ml"><span class='featured__label standard__label'>Best Autumn Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Aesop</div>                                        <div class="featured__title">Eidesis Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Petitgrain, black pepper, amber, frankincense, cumin, cedar, sandalwood, vetivert</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Ba6WZjcL6iJFWBAPeuRqai" name="7" alt="Grace holding a bottle of Aesop perfume" src="https://cdn.mos.cms.futurecdn.net/Ba6WZjcL6iJFWBAPeuRqai.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This reminds me of later summer when the countryside begins to shift into autumn. I get dry woods, subtle spice ,and that earthy, slightly smoky edge that reminds me of walking in woodlands when the air turns crisp and cool. </p><h2 id="7-jo-malone-london-blackberry-bay">7. Jo Malone London Blackberry & Bay </h2>        <div class="featured_product_block featured_block_standard" data-id="d2b36ec3-5c5e-40d6-900d-9d32469c6b37">            <a href="https://www.lookfantastic.com/p/jo-malone-london-blackberry-and-bay-cologne-100ml/12079001/" data-model-name="Blackberry & Bay Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:295,l:0,cw:1500,ch:1500,q:80/XQcj89xZHLGFrXrFnLtwJ8.webp" alt="Jo Malone London Blackberry & Bay Cologne - 100ml"><span class='featured__label standard__label'>Best Winter Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Blackberry & Bay Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Blackberry, bay, cedarwood</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="oeknjjDeTnHtYx6Ya6wYmi" name="8" alt="Grace holding a bottle of Jo Malone perfume" src="https://cdn.mos.cms.futurecdn.net/oeknjjDeTnHtYx6Ya6wYmi.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This <a href="https://www.whowhatwear.com/best-jo-malone-perfumes-uk">Jo Malone London</a> perfume still feels like hedgerows, but in cold air. The blackberry leaf is what makes it—sharp, green and slightly tart, cutting through any sweetness. I’ve always found this more wintry than summery because of that crispness—it smells like bare branches and frost rather than fruit-picking. It lingers impressively on skin and clothes, and always draws in compliments when I wear it.</p><h2 id="8-jo-loves-with-love-from-london">8. Jo Loves With Love From London</h2>        <div class="featured_product_block featured_block_standard" data-id="978d595f-992c-4538-915d-837b9bd0e82b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/with-love-from-london-a-fragrance-MUK200061803.html" data-model-name="With Love From London" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qsPBcgZS9WkrMyXJ3vVDb8.jpg" alt="Jo Loves With Love From London a Fragrance 100ml"><span class='featured__label standard__label'>Best Spring Scent </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Loves </div>                                        <div class="featured__title">With Love From London</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Magnolia, rose, elemi resin, violet, iris, cedarwood, moss, musk</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="44ZXCkwAQxBY7wNh8C6Jni" name="10" alt="Grace holding a bottle of Jo Loves perfume" src="https://cdn.mos.cms.futurecdn.net/44ZXCkwAQxBY7wNh8C6Jni.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>Despite the name, this feels like spring in bloom rather than big city energy. I get white florals first, but they’re softened by a green freshness that stops it from feeling too heavy or powdery. It’s the kind of scent I associate with the first really warm days of the year; windows open, and flowers just starting to come alive again. It feels optimistic and romantic without being overly feminine.</p><h2 id="9-escentric-molecules-molecule-01-clary-sage">9. Escentric Molecules Molecule 01 + Clary Sage </h2>        <div class="featured_product_block featured_block_standard" data-id="ae40ec91-43f8-449c-a51a-b299895b5f28">            <a href="https://www.escentric.com/products/molecule-01-clary-sage" data-model-name="Molecule 01 + Clary Sage" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rYu5Tv8kjvvHiPeRHjAGK8.jpg" alt="Molecule 01 + Clary Sage - 100ml"><span class='featured__label standard__label'>Best Skin Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules</div>                                        <div class="featured__title">Molecule 01 + Clary Sage</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>ISO E super, French clary sage</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xmqrazM8GxGR2d5d8qbEgi" name="11" alt="Grace holding a bottle of Escentric Molecules perfume" src="https://cdn.mos.cms.futurecdn.net/xmqrazM8GxGR2d5d8qbEgi.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>For those who prefer a minimal <a href="https://www.whowhatwear.com/best-skin-scents">skin scent</a> that sits close to the skin, I always recommend the <a href="https://www.whowhatwear.com/beauty/fragrance/best-escentric-molecules-perfumes">Escentric Molecules</a> fragrances. This particular iteration pairs the classic Iso E Super base with clary sage. This combination results in a skin-like, airy wood effect with a herbal lift that feels dry and aromatic.</p><h2 id="10-lbty-tana-meadow">10. LBTY Tana Meadow</h2>        <div class="featured_product_block featured_block_standard" data-id="159cef79-4ba3-47af-aa75-2a825cb28792">            <a href="https://www.libertylondon.com/uk/tana-meadow-eau-de-parfum-100ml-000838779.html" data-model-name="Tana Meadow Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:73,l:0,cw:1000,ch:1000,q:80/yEQunZCxA7v8pu7SBjtwJ8.jpg" alt="Tana Meadow Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Luxury Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LBTY</div>                                        <div class="featured__title">Tana Meadow Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Cypress, pear, ginger, mandarin, coconut, rose, white orchid, orris, jasmine, vanilla, ambrox wood, praline, musk​</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="MF69Bu2Wf4SxjeB7qjnaWi" name="12" alt="Grace holding a bottle of LBTY perfume" src="https://cdn.mos.cms.futurecdn.net/MF69Bu2Wf4SxjeB7qjnaWi.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>Unlike a classic bouquet-like floral, this smells like walking through wildflowers at the edge of a field when everything is slightly overgrown and wild. It’s light, airy and feminine, but with a sweetness and depth (that will appeal to gourmand lovers) from the richer base notes of vanilla, praline, and musk.</p><h2 id="11-diptyque-eau-des-sens">11. Diptyque Eau Des Sens</h2>        <div class="featured_product_block featured_block_standard" data-id="802de16a-199e-4597-b222-6ed2582e434d">            <a href="https://www.diptyqueparis.com/en_uk/p/eau-des-sens-eau-de-toilette-1.html" data-model-name="Eau Des Sens Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HPWgDxJmGoKxaA93KqBFK8.jpg" alt="Diptyque Eau Des Sens 50ml"><span class='featured__label standard__label'>Best Unisex Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Eau Des Sens Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Orange blossom, patchouli, juniper berries</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="jHv3j2zCGzZWpZArW7WYHe" name="4" alt="Grace holding a bottle of Diptyque perfume" src="https://cdn.mos.cms.futurecdn.net/jHv3j2zCGzZWpZArW7WYHe.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @thatgracegirl)</span></figcaption></figure><p>This <a href="https://www.whowhatwear.com/uk/best-diptyque-perfumes">Diptyque perfume</a> is orange blossom taken in a more complex, almost herbal direction. It’s bright but not sugary, with a slightly bitter, green edge that makes it feel grown-up and very wearable for anyone. On my skin, it reminds me of sunlight filtered through leaves—fresh, but with depth. I love how it sits in that in-between space of clean and sensual without leaning too feminine or masculine.</p><h2 id="12-the-white-company-primrose-hill">12. The White Company Primrose Hill</h2>        <div class="featured_product_block featured_block_standard" data-id="e27c51b4-46a5-44b9-a7d6-909ccbac3348">            <a href="https://www.thewhitecompany.com/uk/Primrose-Hill-Eau-de-Toilette--30ml/p/A18070" data-model-name="Primrose Hill Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:134,l:0,cw:920,ch:920,q:80/fyBFyGdmgiFkTmWTwyr8wm.webp" alt="best countryside perfumes"><span class='featured__label standard__label'>Best Affordable Perfume </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The White Company</div>                                        <div class="featured__title">Primrose Hill Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Jasmine, neroli blossom, pink pepper </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HUvk867EwaXyPVjeQVwrRi" name="17" alt="Grace holding a bottle of The White Company perfume" src="https://cdn.mos.cms.futurecdn.net/HUvk867EwaXyPVjeQVwrRi.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This smells far more expensive than its price tag suggests. Inspired by one of London's prettiest neighbourhoods, it manages to capture the feeling of an English garden in bloom, with soft florals layered over fresh greenery and clean musks. I get delicate white flowers and freshly cut stems first, before it settles into something light, airy, and incredibly easy to wear. </p><h2 id="13-serge-lutens-l-eau">13. Serge Lutens L'Eau</h2>        <div class="featured_product_block featured_block_standard" data-id="7f0082d7-2aa9-4fac-8338-05e2b095fbc9">            <a href="https://www.amazon.co.uk/SERGE-LUTENS-LEAU-EDP-Unisex/dp/B0B3XDC5VK/ref=asc_df_B0B3XDC5VK" data-model-name="L'Eau " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZTReRy2rJG8ndSVttvy9Ah.png" alt="Serge Lutens L'eau Serge Lutens Eau De Parfum Spray - 100ml"><span class='featured__label standard__label'>Best Fresh Perfume </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Serge Lutens Eau de Parfum</div>                                        <div class="featured__title">L'Eau </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Musk, aldehydes, citruses, clary sage, magnolia, mint</p><p>While many <a href="https://www.whowhatwear.com/uk/best-clean-smelling-perfume">fresh perfumes</a> rely on sharp citrus or aquatic notes, L'Eau takes a different approach, evoking freshly laundered linen drying outdoors on a breezy day. It's clean, airy and slightly soapy, but with a hint of sweetness and warmth. On my skin, I get crisp citrus, aromatic herbs, and a subtle musky freshness that reminds me of the scent of freshly cut hay.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>For this edit, I wore each fragrance multiple times over several weeks in different settings to understand how they evolved on skin and in real life. I paid particular attention to opening impressions, dry-down and longevity, as well as how each scent felt emotionally and seasonally rather than just technically. Notes were compared side by side to assess how convincingly each fragrance captured a specific aspect of that British countryside scent memory.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.<br><br>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I'm Currently Planning My Euro Summer—These Are the 6 Beauty Products I'm Packing ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/victoria-magrath-summer-beauty-products</link>
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                            <![CDATA[ Suitcase, sorted. ]]>
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                                                                        <pubDate>Mon, 22 Jun 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Victoria Magrath ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/PpuhEDMSMeHKhqodBsLTs4.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Victoria Magrath is the founder of byfrow Beauty, a premium beauty brand rooted in multi-use products designed to Enhance Your Everyday. Victoria is one of the UK’s most established luxury creators, renowned for her deep expertise in the global beauty industry. A true original tastemaker, her world sits at the intersection of fashion, beauty, travel and refined living, underpinned by over 12 years of experience creating content for some of the world’s most established brands. She is also the founder of inthefrow.com, the UK’s number one fashion blog (Vuelio) and a seven-time consecutive winner of Vuelio’s Top Fashion Blog Award, and is recognised as a Traackr Top 25 UK Fashion Creator (#11) by VIT 2024. With a doctorate in Fashion Marketing and bestselling author status for The New Fashion Rules, Victoria is celebrated not only for her signature aesthetic, but for the strategic credibility she brings to every campaign. Her authority in beauty is further defined by long-term ambassador roles with some of the world’s most prestigious brands, including Armani Beauty, Dyson Beauty, Medik8, and Clé de Peau Beauté as a Global Ambassador, cementing her reputation as one of the UK’s most trusted voices in luxury beauty and modern influence.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Victoria Magrath wearing a bikini and oversized shirt on holiday]]></media:description>                                                            <media:text><![CDATA[Victoria Magrath wearing a bikini and oversized shirt on holiday]]></media:text>
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                                <p><em>Victoria Magrath </em><em><strong>is a Who What Wear UK editor-in-residence</strong></em><em> and founder of byfrow Beauty, a premium brand rooted in multi-use products designed to "enhance your everyday". One of the UK’s most established luxury creators, she is known for her expertise across beauty, fashion, travel and refined living, with over 12 years of experience working with leading global brands.</em></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1376px;"><p class="vanilla-image-block" style="padding-top:133.43%;"><img id="UdT4PRAg9CMsbmgqSRdRee" name="Victoria Magrath EIR" alt="Victoria Magrath wearing a holiday outfit" src="https://cdn.mos.cms.futurecdn.net/UdT4PRAg9CMsbmgqSRdRee.png" mos="" align="middle" fullscreen="" width="1376" height="1836" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/">@victoria</a>)</span></figcaption></figure><p>If my own excitement for summer in Europe is anything to go by, the European tourist board must be rubbing its hands together in delight. Whilst Americans are headed over to the Med for their summer trips and screaming "Euro summer!" from their yachts, we in the UK are packing away our rain macs and piling 10 bikinis into our suitcases, ready to head to Portofino or somewhere equally as heavenly. </p><p>I’m sure that many of you have a holiday group chat with your friends to plan your trip, or you've at least Googled places to visit in Europe for the most sunshine at the best price. Either way, I get it: European holidays are the very best, in my opinion. They’re within a few hours' flying time from the UK, they almost guarantee sunshine and the list of places to visit only seems to grow every year. For me, it's usually Greece or Italy, but anywhere with sunshine, a view and some quiet is high on my list.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1218px;"><p class="vanilla-image-block" style="padding-top:150.25%;"><img id="8PYgMrWpRmnewHe4xdwAP" name="Victoria Magrath EIR" alt="Victoria Magrath wearing a black dress on holiday" src="https://cdn.mos.cms.futurecdn.net/8PYgMrWpRmnewHe4xdwAP.png" mos="" align="middle" fullscreen="" width="1218" height="1830" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/">@victoria</a>)</span></figcaption></figure><p>Also on my list is what to pack for said "Euro summer". Bikinis, co-ords, sandals and sunglasses are ready to go, but what about beauty products? Here are the six items I’m not leaving the country without this year.</p><h3 class="article-body__section" id="section-victoria-magrath-s-6-summer-beauty-essentials"><span>Victoria Magrath's 6 Summer Beauty Essentials</span></h3><h2 id="1-cle-de-peau-beaute-exclusive-uv-protective-cream-spf-50">1. Clé de Peau Beauté Exclusive UV Protective Cream SPF 50</h2>        <div class="featured_product_block featured_block_standard" data-id="2b92e0fb-0046-4e20-950f-314544a52fc3">            <a href="https://www.lookfantastic.com/p/cle-de-peau-beaute-exclusive-uv-protective-cream-spf-50-50ml/14232555/" data-model-name="Exclusive UV Protective Cream SPF 50" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:353,l:0,cw:1500,ch:1500,q:80/juiLDM5Bj7yz7Q3qwbAUVb.webp" alt="Clé De Peau Beauté Exclusive Uv Protective Cream Spf 50 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clé De Peau Beauté</div>                                        <div class="featured__title">Exclusive UV Protective Cream SPF 50</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>First place goes to the most important product on the list: <a href="https://www.whowhatwear.com/best-spf-for-face">SPF</a>. This one is a personal favourite, and I've gone through perhaps six bottles over the past few years. It has a luxury price tag, but it makes your skin look and feel just as expensive. It has this silky, soft texture that coats the skin in a veil of glowy luminosity, and I’m hooked on wearing it. I’ve actually taken to wearing this alone most days, with just a touch of <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzer</a>, <a href="https://www.whowhatwear.com/best-blushers">blusher</a> and a lip product. I can’t recommend it enough.</p></p>                </div>                            </div>        </div><h2 id="2-larry-king-haircare-ride-or-die-texture-spray">2. Larry King Haircare Ride or Die Texture Spray</h2>        <div class="featured_product_block featured_block_standard" data-id="6d8c9623-5565-4c3f-8ee3-ae3998e4cafa">            <a href="https://www.cultbeauty.co.uk/p/larry-king-haircare-ride-or-die-texture-spray-250ml/17716598/" data-model-name="Ride or Die Texture Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TJqeg7piBG44Q8vVRtVKLG.jpg" alt="Larry King Haircare Ride or Die Texture Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Larry King Haircare</div>                                        <div class="featured__title">Ride or Die Texture Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you’re heading to windy Mykonos, I’ve got a tip: wear a <a href="https://www.whowhatwear.com/beauty/hair/best-ponytail-ideas">ponytail</a> every single day. Anywhere else, this is the product you should be packing. Not only does it add beachy texture, but it also packs in volume, so your hair looks bigger and better than ever, plus, it holds your style in place. If you want a <a href="https://www.whowhatwear.com/beauty/hair/how-to-do-a-bouncy-blow-dry">bouncy blowout</a> with a bit more texture throughout the body, a fuller ponytail or barrel curls that look thicker, this is the product. It also smells divine. </p></p>                </div>                            </div>        </div><h2 id="3-byfrow-pigment-pencils-and-sharpener">3. byfrow Pigment Pencils and Sharpener</h2>        <div class="featured_product_block featured_block_standard" data-id="6ff1bb6d-3216-434d-8897-333ae8546b8f">            <a href="https://www.byfrow.com/product/pigment-pencil/" data-model-name="Pigment Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dQLoKvnAseThH9K73FvVum.jpg" alt="byfrow Pigment Pencils"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>byfrow</div>                                        <div class="featured__title">Pigment Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As byfrow’s founder, I’ve been wearing the new Pigment Pencil shades for months. They’re available next week in three new effortlessly wearable shades. Mauve Macaron, Hazelnut Praline and Double Espresso were created to offer even more versatility; each shade can be used in multiple ways, whether you’re defining the lips, adding soft contour, creating natural-looking freckles or enhancing the eyes. They’re multi-tasking, so they’re brilliant for travel. Alongside the launch, we’re introducing the new byfrow Pencil Sharpener. Made from 100% recycled plastic and designed with ultra-sharp blades, it keeps your Pigment Pencils perfectly precise every time. In my opinion, there’s no better sharpener—because we all want those lip lines looking precise, don’t we?</p></p>                </div>                            </div>        </div><h2 id="4-victoria-beckham-colour-wash-bronze-water-tint">4. Victoria Beckham Colour Wash Bronze Water Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="eb374cfb-d916-401b-aedd-a10200413213">            <a href="https://victoriabeckhambeauty.com/en-gb/products/colour-wash" data-model-name="Colour Wash Bronze Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2h6Cd7Tj5Y4tJC9mynwhkW.jpg" alt="VB Colour Wash Blush & Bronze Water Tints"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Bronze Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My favourite thing about summer beauty is how little makeup we can wear and still feel our most beautiful. Summer makeup is all about a less-is-more approach, glowy finishes and effortless application, and this product is exactly that. The <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-colour-wash-bronze-water-tint">Victoria Beckham Beauty Water Tints</a> just launched in two new bronze shades, ideal for adding warmth to the cheeks. I prefer to apply these to the back of my hand and then work them into the cheeks with a dense brush. Apply lightly and build up for a really natural wash of colour. Effortless.</p></p>                </div>                            </div>        </div><h2 id="5-jo-malone-london-beach-blossom-cologne">5. Jo Malone London Beach Blossom Cologne</h2>        <div class="featured_product_block featured_block_standard" data-id="715c3f84-1056-44b4-b105-09d25c7aaf45">            <a href="https://www.lookfantastic.com/p/jo-malone-london-beach-blossom-cologne-50ml/15917214/" data-model-name="Beach Blossom Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hJNRof9XfgobE3UN4nh8jb.webp" alt="Jo Malone London Beach Blossom Cologne 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Beach Blossom Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Now that we have our effortless makeup look, our hair has extra oomph and our lips are perfectly lined, we need a <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">fragrance</a> that says "Euro summer", and this is spot on. <a href="https://www.whowhatwear.com/uk/best-jo-malone-perfumes">Jo Malone London</a> Beach Blossom Cologne not only screams "paradise" with its sunset orange hues, but the juice inside gives coconut on a salty sea breeze with a touch of tonka bean and lime. It’s fresh and light, but has a luxurious, coconutty sun-cream scent. I haven’t stopped wearing it since the start of spring. </p></p>                </div>                            </div>        </div><h2 id="6-victoria-s-secret-bombshell-bronze-body-oil">6. Victoria’s Secret Bombshell Bronze Body Oil</h2>        <div class="featured_product_block featured_block_standard" data-id="97ae55f3-ce1c-4724-b2a2-48da0bf7ce1f">            <a href="https://www.victoriassecret.co.uk/style/sv139356/y80623" data-model-name="Bombshell Bronze Body Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c2cSc6MCCrxLNVaswFaQAB.jpg" alt="Victoria’s Secret Bombshell Bronze Body Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria's Secret</div>                                        <div class="featured__title">Bombshell Bronze Body Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The final touch to your holiday look is your skin. You’re wearing your cute minidresses and sparkly heels, but your legs and arms are lacklustre and dull? No, thank you. Victoria’s Secret Bombshell Bronze <a href="https://www.whowhatwear.com/beauty/skin/best-body-oils">Body Oil</a> is a new favourite of mine, with a rose gold undertone and a beautifully glowy finish that doesn't look or feel too oily. In truth, I’d gladly add the Bombshell Bronze <a href="https://www.whowhatwear.com/uk/best-body-lotions">body lotion</a> alongside this, because the two layer up like a dream and only enhance the mango and peony scent. When you're nourishing your skin whilst out for dinner and cocktails, what’s not to love?</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Farewell, Florals—I’m Wearing These Cooler, Herby Perfumes for Summer Instead ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/herby-perfumes</link>
                                                                            <description>
                            <![CDATA[ So aromatic. ]]>
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                                                                        <pubDate>Sun, 21 Jun 2026 05:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 22 Jun 2026 14:57:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@emmanuellek_]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best herby perfumes]]></media:description>                                                            <media:text><![CDATA[best herby perfumes]]></media:text>
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                                <p>As someone who knows what they like when it comes to <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfumes</a>, my fragrance collection tends to be dominated by <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">powdery florals</a>, <a href="https://www.whowhatwear.com/uk/best-musk-fragrances">musky skin scents</a> and the occasional decadent <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla fragrance</a>. Herby perfumes? If I’m totally honest, they just weren’t a scent profile that I’ve ever really given much thought to. And it’s not because I’m averse to foodie scents either; I can get on board with a <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">sweet gourmand</a> when it feels right. But perhaps I had a preconception that herby perfumes would leave me smelling like an allotment—earthy, savoury and just not all that enticing. </p><p>However, after spending a lot of time searching for the <a href="https://www.whowhatwear.com/beauty/fragrance/summer-perfumes-2026">best summer fragrances</a> this season, it turns out that I like herby perfumes a whole lot. The perfect antidote for anyone averse to the candied, sugary and piña colada-inspired scents that often dominate the warmer months, these unexpected perfumes lean on notes like basil, rosemary, sage and <a href="https://www.whowhatwear.com/beauty/fragrance/best-lavender-fragrances">lavender</a> to create something fresh, aromatic and just as addictive. And when heavy fragrances can feel overwhelming to wear, herby perfumes manage to feel both refreshing and rather delicious. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wejqQMcznoJFmP9DoqRecT" name="emmanuellek__1744994277_3613596369130008329_244984911" alt="best herby perfumes" src="https://cdn.mos.cms.futurecdn.net/wejqQMcznoJFmP9DoqRecT.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DImEsP1oPte/" target="_blank" rel="nofollow">@emmanuellek_</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-is-a-herby-perfume"><span>What Is a Herby Perfume?</span></h3><p>Fragrance experts are equally excited about the rising popularity of herby perfumes, too, as consumers shift away from sweet <a href="https://www.whowhatwear.com/beauty/fragrance/best-power-perfumes">power perfumes</a> and towards wellness scents. “For me, the best herbal perfumes feel alive,” explains <strong>Alimra Armstrong, founder of Australian fragrance house Lumira</strong>. “Herbs like basil, rosemary, sage and thyme can bring incredible sophistication and luminosity when balanced with citrus, florals or woods. They add texture and energy to a fragrance rather than simply making it smell green.”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1013px;"><p class="vanilla-image-block" style="padding-top:133.27%;"><img id="CAjM7UZjzTnMteXJyV9FCK" name="herby-perfumes" alt="Selection of the best herby perfumes" src="https://cdn.mos.cms.futurecdn.net/CAjM7UZjzTnMteXJyV9FCK.jpg" mos="" align="middle" fullscreen="" width="1013" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure><h3 class="article-body__section" id="section-how-to-choose-a-herby-perfume"><span>How to Choose a Herby Perfume</span></h3><p>While herby perfumes might feel like a slightly unknown category,  there are some great beginner notes if you’re unsure where to start when choosing one. “Lavender is one of the best entry points into herbal perfumery because it’s immediately familiar and approachable, while still offering complexity,” explains <strong>Gabar founders ​​Susan Wai Hnin and Phway Su Aye.</strong> “Mint is another great beginner note as it brings freshness and brightness without feeling overly challenging.” <strong>Armstrong</strong> also rates basil for its “bright, aromatic and naturally uplifting qualities” but points out that the key to a great herby perfume is balance. “Herbal notes shouldn't dominate, they should add movement and freshness to the fragrance”, she explains.</p><h3 class="article-body__section" id="section-the-best-herby-perfumes"><span>The Best Herby Perfumes</span></h3><ul><li><strong>Best Herby Perfume for Summer: </strong><a href="https://www.libertylondon.com/uk/swimming-pool-eau-de-parfum-30ml-R555804006.html" target="_blank" rel="nofollow">Bibbi Swimming Pool Eau de Parfum (£110)</a></li><li><strong>Best Earthy Herby Perfume: </strong><a href="https://www.libertylondon.com/uk/No.II-Ground-Eau-de-Parfum-50ml-R482484006.html" target="_blank" rel="nofollow">Gabar 02 Ground Eau de Parfum (£120)</a></li><li><strong>Best Herby Perfume for Minimalists: </strong><a href="https://www.escentric.com/products/molecule-01-clary-sage" target="_blank" rel="nofollow">Escentric Molecules Molecule 01 + Clary Sage (£135)</a></li><li><strong>Best Calming Herby Perfume: </strong><a href="https://www.cultbeauty.co.uk/p/chloe-atelier-des-fleurs-vert-soleil-eau-de-parfum-50ml/17662912/" target="_blank" rel="nofollow">Chloé Atelier des Fleurs Sous Le Pin Eau de Parfum (£115)</a></li><li><strong>Best Strong Herby Perfume: </strong><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/coriander-MUK200041515.html" target="_blank" rel="nofollow">D.S. & Durga Coriander Eau de Parfum (£155)</a></li></ul><h2 id="1-bibbi-swimming-pool">1. Bibbi Swimming Pool</h2>        <div class="featured_product_block featured_block_standard" data-id="eef17a68-df25-45d7-b02f-1595120d911c">            <a href="https://www.libertylondon.com/uk/swimming-pool-eau-de-parfum-30ml-R555804006.html" data-model-name="Swimming Pool Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:85,l:0,cw:1000,ch:1000,q:80/mz8u9VmdZjeprFi9BNEw3d.jpg" alt="Swimming Pool Eau De Parfum 30ml"><span class='featured__label standard__label'>Best herby perfume for summer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bibbi</div>                                        <div class="featured__title">Swimming Pool Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Nigerian ginger extract, Egyptian basil, Chinese spearmint, Chinese eucalyptus, Egyptian geranium, ambroxan, wet grass, white woods</p><p>My local swimming pool is in a council-run leisure centre where I think they rely on the stench of chlorine to cover the fact that nothing’s had a proper clean for about a decade. So it’s safe to say that I wasn’t expecting this fragrance to smell quite so sophisticated. Of course, this scent is inspired by a natural swimming pool, and it definitely captures that cooling, aromatic quality of plunging into crystal-clear waters and emerging into dappling sunlight. The herbaceous elements here come from comforting basil and uplifting spearmint, which, when paired with eucalyptus, add a freshness that feels particularly wonderful to wear during the hot weather. (I was spritzing this on liberally during the UK’s recent heatwave.) If you want a perfume that will not only brighten your spirits but will have everyone asking you what you’re wearing, then I can’t rate this highly enough.</p></p>                </div>                            </div>        </div><h2 id="2-gabar-02-ground">2. Gabar 02 Ground</h2>        <div class="featured_product_block featured_block_standard" data-id="99914cb5-7104-497f-9735-ded6cc1a4189">            <a href="https://www.libertylondon.com/uk/No.II-Ground-Eau-de-Parfum-50ml-R482484006.html" data-model-name="No. II Ground Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:79,l:0,cw:1000,ch:1000,q:80/SJ47gvivJjB2mQYkT2Hwgi.jpg" alt="No.ii Ground Eau De Parfum 50ml"><span class='featured__label standard__label'>Best earthy herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gabar</div>                                        <div class="featured__title">No. II Ground Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Coriander, saffron, pink pepper, ginger, orris, fig, cedarwood, oud, sandalwood, vetiver, musk</p><p>If you like warm, smoky and grounding scents, then this earthy complex will appeal. Imagine walking through an abundant cottage garden just after rainfall, where the damp soil is clinging to freshly-picked bunches of coriander and the leaves of a verdant fig tree are still damp, and you’re halfway there. It feels wonderfully meditative, but also uplifting thanks to a little zing from pink pepper and ginger. Plus, if you love skin scents, I think that there’s enough here to keep it feeling familiar with the warming sandalwood and musk once it settles into your skin. An <a href="https://www.whowhatwear.com/beauty/fragrance/demure-perfumes">understated perfume</a> with an abundance of depth. </p></p>                </div>                            </div>        </div><h2 id="3-jo-malone-london-carrot-blossom-cologne">3. Jo Malone London Carrot Blossom Cologne </h2>        <div class="featured_product_block featured_block_standard" data-id="eb7f3adc-5081-4d06-8655-8df8049ae674">            <a href="https://www.jomalone.co.uk/product/25946/139637/colognes/carrot-blossom-cologne" data-model-name="Carrot Blossom Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sSxfzH785JfA25cuaT3n6.png" alt="Carrot Blossom Cologne"><span class='featured__label standard__label'>Best floral herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Carrot Blossom Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Fennel, carrot blossom, patchouli</p><p>Carrot might not sound like an obvious choice for a perfume, but Jo Malone’s new veggie-inspired summer collection makes it centre stage in this cologne and, trust me, it’s a surprisingly beautiful green note. In this cologne, the sweet carrot mingles with musky orange blossom for a fresh, slightly earthy sweetness that feels delicate rather than a sugary gourmand. Combined with patchouli and fennel—which has an almost aniseed smell—it offers a really contemporary twist on a summer floral and feels both elegant and unique.</p></p>                </div>                            </div>        </div><h2 id="4-lumira-soleil-du-maroc">4. Lumira Soleil Du Maroc</h2>        <div class="featured_product_block featured_block_standard" data-id="83cad286-cdb7-4642-a4cf-7dde6bb3a895">            <a href="https://www.boots.com/lumira-soleil-du-maroc-eau-de-parfum-spray-50ml-10369191" data-model-name="Soleil Du Maroc Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jW4qguTx43Mfy2xzZjN9z7.webp" alt="Lumira Soleil Du Maroc Eau De Parfum Spray 50ml"><span class='featured__label standard__label'>Best holiday herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lumira</div>                                        <div class="featured__title">Soleil Du Maroc Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Lime zest, lemongrass, basil leaf, nutmeg, ginger, cinnamon, gurjun tree, clary sage, agarwood, cedar, musk, vanilla pod, guaiac wood</p><p>I’ve never had the pleasure of strolling barefoot through a herb-filled courtyard in a sun-drenched Moroccan garden. Still, this fragrance aims to bottle the idea and I’m instantly transported to the foothills of the <a href="https://www.whowhatwear.com/beauty/fragrance/mountain-perfumes">Atlas Mountains</a> on smelling it. This is one of the herbaceous in the lineup with fresh basil leaf, clary sage and lemongrass teamed with a generous sprinkle of spices and warm woods. It’s warming, enveloping and has plenty of depth, and basically transports you to more balmy and aromatic climes on first spritz.</p></p>                </div>                            </div>        </div><h2 id="5-escentric-molecules-molecule-01-clary-sage">5. Escentric Molecules Molecule 01 + Clary Sage</h2>        <div class="featured_product_block featured_block_standard" data-id="29d99d48-9564-47d8-9bd7-1fc196ed7044">            <a href="https://www.escentric.com/products/molecule-01-clary-sage" data-model-name="Molecule 01 + Clary Sage " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CRsTxT9y4wMyoHYC9t3jjB.jpg" alt="Molecule 01 + Clary Sage - 100ml"><span class='featured__label standard__label'>Best minimalist herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules</div>                                        <div class="featured__title">Molecule 01 + Clary Sage </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Iso E Super, Clary Sage</p><p>Clary sage is one of the most underrated herbal notes in perfumery, and this fragrance showcases it beautifully. The clean, aromatic quality of the sage blends seamlessly with <a href="https://www.whowhatwear.com/beauty/fragrance/escentric-molecules-molecule-01-perfume-review">Molecule 01</a>'s famous <a href="https://www.whowhatwear.com/best-skin-scents">skin scent</a> to create something that feels uniquely personal but distinctly fresh. Rather than smelling overtly herbal, it melts into the skin and enhances your natural scent with a layer of slightly aromatic crispness. Every time I wear it, I feel refreshed, energised and somehow more confident without trying too hard.</p></p>                </div>                            </div>        </div><h2 id="6-bond-no-9-bond-no-9-s-island">6. Bond No.9 Bond No.9’s Island </h2>        <div class="featured_product_block featured_block_standard" data-id="ed834594-6c2b-43e1-a0a0-0a0e4934b100">            <a href="https://www.selfridges.com/GB/en/product/bond-no-9-bond-no9s-island-eau-de-parfum-100ml_R04470330" data-model-name="Bond No.9's Island Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:147,l:0,cw:952,ch:952,q:80/eBNPqnx7iRkSgr6e4f2FPG.webp" alt="Bond No.9's Island Eau De Parfum 100ml"><span class='featured__label standard__label'>Best uplifting herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bond No.9</div>                                        <div class="featured__title">Bond No.9's Island Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>White ginger, water mint, basil, seaweed, champaca, green notes, amber, moss, sandalwood</p><p>I defy you to smell this perfume and not feel immediately perkier. To me, this captures the optimism of summer and has me imagining coastal escapes and beachside breaks. It’s bright, breezy and aromatic, with the combination of zingy ginger and refreshing mint offering up all of the joy of a happy hour cocktail. One of the sweetest on the list, it avoids becoming saccharine with the greener notes like seaweed and basil, which lend the whole thing an almost aquatic quality. Refreshing, uplifting and endlessly easy to wear, it’s a real crowd pleaser. </p></p>                </div>                            </div>        </div><h2 id="7-chloe-atelier-des-fleurs-sous-le-pin">7. Chloé Atelier des Fleurs Sous Le Pin</h2>        <div class="featured_product_block featured_block_standard" data-id="4dcdf991-0cc9-4721-9984-e666dc0271f2">            <a href="https://www.cultbeauty.co.uk/p/chloe-atelier-des-fleurs-vert-soleil-eau-de-parfum-50ml/17662912/" data-model-name="Atelier des Fleurs Sous Les Pins Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:205,l:0,cw:825,ch:825,q:80/x3jN7XkkqyRTND9ek2KkoQ.webp" alt="Chloé Atelier Des Fleurs Sous Les Pins Eau De Parfum"><span class='featured__label standard__label'>Best calming herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chloé</div>                                        <div class="featured__title">Atelier des Fleurs Sous Les Pins Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pine needle absolute, organic Italian bergamot oil, Isle of Porquerolles Perfumer Scent Trek™, eucalyptus, myrtle oil, organic French cypress oil, ambrofix, organic benzoin resinoid</p><p>If you like the idea of forest bathing or meditation in the great outdoors, but, like me, you live in a pollution-ridden city, then this <a href="https://www.whowhatwear.com/beauty/fragrance/chloe-atelier-des-fleurs-plage-du-figuier-perfume">Chloé Atelier des Fleurs perfume</a> might give you a taste of what it could feel like. It’s a homage to the beautiful Porquerolles, a pine-lined island in the French Mediterranean, and it really celebrates the crisp freshness of pine needles here. It’s green, woody, and atmospheric, capturing nature in a refined rather than an earthy way. Wearing it allows me to feel clear-headed, serene and utterly sophisticated.</p></p>                </div>                            </div>        </div><h2 id="8-d-s-durga-coriander">8. D.S. & Durga Coriander </h2>        <div class="featured_product_block featured_block_standard" data-id="d34bbead-173d-4210-b2aa-99df8e73d22c">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/coriander-MUK200041515.html" data-model-name="Coriander Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VqzLcEYLaXjSs7k5DNquLV.jpg" alt="D.s. & Durga Coriander 50ml"><span class='featured__label standard__label'>Best spicy herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">Coriander Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Coriander, pepper, juniper needle, geranium, clove stem, clary sage, musk, magnolia, mace</p><p>Coriander is often totally overlooked in fragrance, possibly because it’s a slightly divisive aromatic, but put your preconceptions aside because I think even coriander sceptics could be convinced by this. Despite it being its namesake, this perfume rather captures the aromatic nature of coriander and the complexity of the herb rather than attempting to leave you smelling like the pungent leaf itself. The use of pepper, mace, juniper and clary sage adds a sparkling energy and a hit of spicy warmth, while the musk and magnolia give it a slightly sweet and cosy drydown. It’s one of the most exciting scents on the list, and perfect if you’re looking for something unconventional to wear.</p></p>                </div>                            </div>        </div><h2 id="9-bamford-woodland-moss">9. Bamford Woodland Moss</h2>        <div class="featured_product_block featured_block_standard" data-id="8c2b9363-ff84-4f2c-88d9-2f51a5267a8e">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/woodland-moss-eau-de-parfum-UK200041632.html" data-model-name="Woodland Moss Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MBBfApB8jD9TbCc8bKcpca.jpg" alt="Bamford Woodland Moss Eau De Parfum 50ml"><span class='featured__label standard__label'>Best woody herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bamford</div>                                        <div class="featured__title">Woodland Moss Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Angelica, bergamot, rose, sage, sandalwood, patchouli</p><p>This <a href="https://www.whowhatwear.com/beauty/fragrance/best-delicate-perfumes">delicate perfume</a> marries the scents of a fresh forest with an English country garden, and the result is an elegant celebration of the finest herbal notes. Sage, the star player, really shines through here with its green, slightly peppery warmth, which balances the sweet traditional rose and juicy bergamot perfectly. It’s comforting without being overly cosy—I think that’s due to the slightly musky angelica, which has a slightly earthy edge—and definitely feels like you’ve escaped into a secluded oasis when you spray it on.</p></p>                </div>                            </div>        </div><h2 id="10-byredo-de-los-santos">10. Byredo De Los Santos</h2>        <div class="featured_product_block featured_block_standard" data-id="1f1538d2-76bb-42ac-9a8c-3a8dfa66c8ee">            <a href="https://www.byredo.com/uk_en/p/de-los-santos-eau-de-parfum" data-model-name="De Los Santos Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.96%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uPYR7TfwAqdsAuJzZg2d2P.jpg" alt="De Los Santos"><span class='featured__label standard__label'>Best musky herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">De Los Santos Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Clary sage, mirabelle, orris, ciste oil, musks, ambroxan, palo santo</p><p>A more unexpected take on a herbaceous perfume, this cult scent from <a href="https://www.whowhatwear.com/uk/byredo-perfume">Byredo</a> is all about using fragrance as rituals of remembrance, and it does have an almost ethereal, otherworldly quality to it. Aromatic clary sage sits at the heart of the composition, bringing an almost cleansing quality that's both fresh and contemplative. But combined with musks and deeper woody notes, there’s nothing airy about this perfume—it feels grounded, substantial and comforting. Rather than simply smelling good, it creates an entire mood that feels incredibly powerful to wear.</p></p>                </div>                            </div>        </div><h2 id="11-maison-noir-bohemia-265">11. Maison Noir Bohemia 265 </h2>        <div class="featured_product_block featured_block_standard" data-id="49be01fe-867a-499f-a8dd-631ba19fd2d1">            <a href="https://johnbellcroyden.co.uk/products/maison-noir-bohemia-265-eau-de-parfum-100ml" data-model-name="Bohemia 265 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FKu2Fr6DNKSZe2AqZzajkm.jpg" alt="Maison Noir Bohemia 265 Eau De Parfum 100ml"><span class='featured__label standard__label'>Best gourmand herby perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Noir </div>                                        <div class="featured__title">Bohemia 265 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, cardamom, red thyme, oregano, cashmerewood, white cedarwood, amber wood, vetiver, tonka bean, praline</p><p>If you’re a total newbie to herby perfumes, then this definitely leans on the more gourmand side of the category, despite being abundant in more classic herbs like thyme and oregano. The greenery is definitely present from the outset, but it’s softened by richer elements like white woods, cardamom and the familiar honeyed notes of tonka bean and praline. It evolves throughout the day, starting bright with citrus before moving through the more complex herbal notes and then drying into a soft sweetness that is pleasingly wearable. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Banana Girl Summer Is Here—13 Sweet and Sun-Kissed Beauty Products That Fit the Bill ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/banana-beauty-products</link>
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                            <![CDATA[ New season, new fruit-inspired aesthetic. ]]>
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                                                                        <pubDate>Fri, 19 Jun 2026 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Banana beauty collage]]></media:description>                                                            <media:text><![CDATA[Banana beauty collage]]></media:text>
                                <media:title type="plain"><![CDATA[Banana beauty collage]]></media:title>
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                                <p>We live in a world of ever-changing gourmand-inspired beauty trends. In recent memory, we've seen the internet fixate on everything from <a href="https://www.whowhatwear.com/beauty/nails/butter-yellow-nail-trend">butter-yellow manicures</a> to <a href="https://www.whowhatwear.com/beauty/fragrance/best-marshmallow-perfumes">marshmallow perfumes</a> and beyond. The internet's true area of aesthetic focus, though, is all things fruit. We've cycled through a surprising number of them: <a href="https://www.whowhatwear.com/gen-z-says-fruit-girl-trend">strawberry, tomato, cherry</a>, <a href="https://www.whowhatwear.com/beauty/fragrance/best-blackberry-perfumes">blackberry</a>, and, most recently, 2025's <a href="https://www.whowhatwear.com/beauty/limoncello-beauty-trend">limoncello</a> and <a href="https://www.instagram.com/p/DKe71mFRaVf/">guava</a>. </p><p>This year, it seems as if the internet has agreed to obsess over all things banana. The classic summer fruit has a sweet, sun-kissed appeal, and top beauty brands are capitalizing on it. A slew of new products has recently hit the market, and more are on their way (*wink, wink*). </p><p>The data reflects the trend. According to Annabelle Taurua, beauty expert at <a href="https://www.fresha.com/en-GB" target="_blank"><u>Fresha</u></a>, searches for <a href="https://www.whowhatwear.com/beauty/fragrance/best-banana-perfumes">banana perfumes</a> and banana skincare are high. She says banana is gaining popularity as a broader flavor trend in food and drink. "Banana has also been gaining popularity as a broader flavor trend in food and drinks," she says. "Similar to matcha's popularity in coffee shops, 'banana bread' is a trending flavor for 2026. Over time, this lends itself to beauty. But why is this? Bananas are familiar and have a strong sensory appeal. Its versatility is key when formulating products such as lip- and haircare, where both flavor and scent play a big role." Ahead, see 13 banana beauty products worth buying to get in on this playful summer trend. </p>        <div class="featured_product_block featured_block_standard" data-id="6d06fa8d-6a46-47dc-b8b9-b7208f0ef534">            <a href="https://www.sephora.com/product/prada-beauty-moisturizing-lip-balm-P509710?country_switch=us&lang=en&skuId=2876530&om_mmc=ppc-GG_17798154149___2876530__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17790678136&gbraid=0AAAAADnIXb3mpSzVcbCQ224dEGqHL0hgy&gclid=Cj0KCQjwi8nRBhDhARIsAHZf_pYkLsOIRRpKJb8L_EMSh-unpo6zJUaj3BxcezCkmxKKMGQ3o7LxQqoaAiRvEALw_wcB" data-model-name="Hydrating Lip Balm With Jojoba Oil in Banana Yellow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kdrXcPHaLGKpRtA4jfuA2e.jpg" alt="Hydrating Lip Balm With Jojoba Oil - U001 Astral Pink"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Hydrating Lip Balm With Jojoba Oil in Banana Yellow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Prada's Banana Yellow Lip Balm is a mainstay in my summer beauty routine. The silky formula is rich in jojoba oil, which provides deep, soothing moisture. The yellow tinge adds a golden luster to my lips, and the juicy banana scent provides a sensorial experience. It's an obvious and elevated choice.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6e8d878e-4759-4825-857f-164e71541616">            <a href="https://www.zara.com/us/en/sun-kissed-banana-edt-90-ml--3-04-fl--oz--p20120984.html?v1=495707625" data-model-name="Sun Kissed Banana Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z5vhL3bmXGncCUgpLJsRwH.png" alt="Sun Kissed Banana Edt 90ml (3.04 Fl. Oz)."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ZARA</div>                                        <div class="featured__title">Sun Kissed Banana Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is a classic <a href="https://www.whowhatwear.com/beauty/fragrance/best-solar-perfumes">solar scent</a>, but instead of evoking the warmth of the sun, it evokes the luminosity of a sun-ripened banana. It's equally soft, juicy, and creamy—the trifecta when it comes to a chic summer scent. The top-billed note is banana flower, which is soft and velvety. Next, there's almond and meringue, which lend a delicious gourmand twist. Lastly, amber wraps the perfume in toasty warmth. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ce9331c3-7f8c-4ce1-b3d6-71cbf74e706f">            <a href="https://www.sephora.com/product/sunsuede-spf-50-lightweight-sunscreen-blurring-primer-stick-P522181?country_switch=us&lang=en&skuId=2973014&om_mmc=ppc-GG_17798154149___2973014__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17790678136&gbraid=0AAAAADnIXb3mpSzVcbCQ224dEGqHL0hgy&gclid=Cj0KCQjwi8nRBhDhARIsAHZf_pZcnVzRb1dKy5AXghLrBORcOB9n_0sIicZpEROk6XZCGuIS9sUAwgAaAnB3EALw_wcB" data-model-name="Sunsuede SPF 50+ Lightweight Sunscreen & Blurring Primer Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VrcjFvK2AkFnrPwC2Rh3xd.jpg" alt="Sunsuede Spf 50+ Lightweight Sunscreen & Blurring Primer Stick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>EADEM</div>                                        <div class="featured__title">Sunsuede SPF 50+ Lightweight Sunscreen & Blurring Primer Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Per the name, this two-in-one <a href="https://www.whowhatwear.com/best-sunscreen-sticks">sunscreen stick</a> and <a href="https://www.whowhatwear.com/beauty/makeup/best-waterproof-makeup-primers">makeup primer</a> blurs enlarged pores, controls excess oil, and grips makeup to the skin, all while providing broad-spectrum SPF 50+. Ingredients like resveratrol and fruit extracts—including banana!—defend against environmental aggressors and provide a smooth, velvety, suede-like finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3e7af1cb-21ea-4480-92a6-a3fde13aef27">            <a href="https://www.chanel.com/us/makeup/p/179129/le-vernis-longwear-nail-colour/?gclsrc=aw.ds&gad_source=1&gad_campaignid=22969633593&gclid=Cj0KCQjwi8nRBhDhARIsAHZf_pbyWcdtSiVZKw6X6tRcDp69G2-iylkr9Hz9QTx2iOBfLPXWVOVDHWUaAiwbEALw_wcB" data-model-name="Le Vernis in 129 Ovni" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/seiXRFD2ufB9LGHVuiFAiK.png" alt="chanel, ovni nail polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>chanel</div>                                        <div class="featured__title">Le Vernis in 129 Ovni</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm calling it: Banana-yellow manicures will be big this summer. Start with Chanel.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f8d9a589-fb24-4b37-afae-980596566169">            <a href="https://www.sephora.com/product/banana-milkshake-hair-body-fragrance-mist-P520292?country_switch=us&lang=en&skuId=2933240&om_mmc=ppc-GG_17234313526___2933240__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb19nBW77JtBY5ykiPXQKPBhU&gclid=Cj0KCQjwi8nRBhDhARIsAHZf_pa1bRJOeMRQF6Yc4aDE80t0MuD6l-zCUtTN8NLGz52o8bYJS9rGgWoaAkb7EALw_wcB" data-model-name="Banana Milkshake Hair and Body Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FxyYWNfM9k7hbHWtk2Ws5e.jpg" alt="Banana Milkshake Hair and Body Fragrance Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ellis Brooklyn</div>                                        <div class="featured__title">Banana Milkshake Hair and Body Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Described as a "luxury dessert come to life," Ellis Brooklyn's Banana Milkshake Hair and Body Mist strikes the precarious balance between playful and elevated. The warm and sweet scent starts with banana milk, which is blended with creamy tonka bean, musk melon, rum wood, and smooth vanilla orchid. It's a one-way ticket to smelling sun-kissed and sophisticated.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e2d01364-adbe-4587-9b10-e400d52c5666">            <a href="https://www.sephora.com/product/milk-makeup-balmade-lip-balm-P517096?country_switch=us&lang=en&skuId=2872323&om_mmc=ppc-GG_17798154149___2872323__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17790678136&gbraid=0AAAAADnIXb3mpSzVcbCQ224dEGqHL0hgy&gclid=Cj0KCQjwi8nRBhDhARIsAHZf_pZeDfP4uZzMTohsZJm_uIf5YE3CimuvW2uehbaZ0Q7m-WAQRx3v5-MaAu4vEALw_wcB" data-model-name="Balmade Hydrating Tinted Lip Balm With Electrolytes in Electron" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RENWBuHMR4TnTKHjUu7Q9e.jpg" alt="Balmade Hydrating Tinted Lip Balm With Electrolytes - Refresher"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MILK MAKEUP</div>                                        <div class="featured__title">Balmade Hydrating Tinted Lip Balm With Electrolytes in Electron</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Milk Makeup's Balmade Hydrating Tinted Lip Balm offers a sheer wash of color and a splash of juicy hydration thanks to electrolytes (yep, the same ones you add to your water). The blend of zinc, copper, and magnesium maintains moisture in the lips. Meanwhile, coconut and aloe extracts smooth textured lips, and banana juice delivers even more hydration. There are seven shades to choose from, but I'm partial to this sunny yellow tube, which houses a clear multicolor shimmer with a citrus-lemon flavor. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ca1810b0-6263-47cf-bd54-8059e5667382">            <a href="https://www.sephora.com/product/banana-rush-eau-de-parfum-P520440?country_switch=us&lang=en&skuId=2942282&om_mmc=ppc-GG_17234313526___2942282__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb19nBW77JtBY5ykiPXQKPBhU&gclid=Cj0KCQjwi8nRBhDhARIsAHZf_pbEtVKk79PIf0XUcd0wBRvueTqXjeEBKuXlqtSrypEpILSByVJbhmkaAjqSEALw_wcB" data-model-name="Banana Rush Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9skDmHGWMrMHSkvc8dPw3e.jpg" alt="Banana Rush Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Juliette has a gun</div>                                        <div class="featured__title">Banana Rush Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I never thought I'd say this, but here it goes: This banana perfume is downright sexy. It opens with a ripe banana note before delving into sweet maple syrup, creamy coconut, and warm frangipani flower. The base is smooth and incredibly alluring. Think rich vanilla and velvety sandalwood. </p><p>The brand's founder, Romano Ricci, puts it best. "I wanted to revisit a fruit that has often been overlooked by perfumery: banana," he says. "Often seen as ordinary, it's rarely considered elegant. That's precisely what made it exciting. I wanted to push the banana beyond its fun image, to reveal something more sophisticated, elevated, and deep." And deep it is. This is basically begging to be worn on a hot summer night. It's bound to earn attention. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd77f1ef-3017-446e-80ec-1db7fb5bc0a7">            <a href="https://www.ulta.com/p/daily-doux-bha-exfoliating-serum-pimprod2036526?sku=2605270" data-model-name="Daily Doux BHA Exfoliating Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Scuda8DxmAdbLr2En6Tyk.png" alt="Daily Doux Bha Exfoliating Serum - 0.3 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>PROVENCE Beauty</div>                                        <div class="featured__title">Daily Doux BHA Exfoliating Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This creamy serum simultaneously hydrates and exfoliates the skin, sloughing off dead cells and pore-clogging impurities for a smoother, plumper complexion. It's all thanks to ingredients such as hyaluronic acid, AHAs, BHAs, kakadu plum, and banana enzymes that fade dark spots and increase skin elasticity. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ecfa0b99-a0dd-4f06-b386-d31a225713aa">            <a href="https://www.sephora.com/product/fable-and-mane-holiroots-trade-repairing-hair-mask-P456950?skuId=2351005&icid2=products%20grid:p456950:product" data-model-name="Deep Moisture Repairing Hair Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SF2rfikpbNpfbQTjkdBFxX.jpg" alt="Deep Moisture Repairing Hair Mask for Medium to Thick Hair"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fable & Mane</div>                                        <div class="featured__title">Deep Moisture Repairing Hair Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is <a href="https://www.whowhatwear.com/fable-and-mane-review">my all-time favorite hair mask</a>. Rich, creamy, and indulgent, it never fails to breathe life back into my dry hair, most notably after a bad dye job that totally wrecked my hair health. The formula reads like a recipe for an expensive cocktail: coconut cream, banana, and mango butter. The first smooths and hydrates the hair. The second improves strength and fullness. The third provides deep moisture. Together, they smell like a luxurious tropical resort and elevate my shower into a spa-like experience. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e2a43cba-1e12-40ee-9847-ecbcc6670f3f">            <a href="https://www.glossier.com/products/balm-dotcom?variant=46731567169781&srsltid=AfmBOoqgKDNOe9LBbunni3girnitr5N0GWxkABt82GjcGY1HostDAXGW" data-model-name="Balm Dotcom" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/935hEHqa9Rx3M57HYhxmv.jpg" alt="Balm Dotcom"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Banana Pudding Balm Dotcom</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I can't forget Glossier's iconic "do everything" lip balm. Rich in hydration, antioxidants, and emollients, its cult-favorite formula fixes dryness fast. And the Banana Pudding scent? Delightful. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9b6483a1-f854-495a-9a46-d79abe02cf67">            <a href="https://www.ulta.com/p/banane-delice-eau-de-parfum-pimprod2059332?sku=2661400&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=330000200003433346&gad_source=1&gad_campaignid=21046971100&gbraid=0AAAAAD9rLH5HCf8qge4dzLDvb841Mqod5&gclid=Cj0KCQjwi8nRBhDhARIsAHZf_paG7gnFHaLUxPZ_ttqbcr4tC9GOImM-2XlQf8LZKAfLMCLTa7CuCjMaAiigEALw_wcB" data-model-name="Banane Délice Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/59NcB3ovDCnn5SY2i7gkEh.png" alt="Banane Délice Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LE MONDE GOURMAND</div>                                        <div class="featured__title">Banane Délice Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This new perfume is a luxury beach vacation, bottled. Equally floral, fruity, and solar in nature, Banane Délice Eau de Parfum smells like tan lines, tropical cocktails, and a sandy shore stretching out for miles from your beach chair. It's all thanks to notes of banana milk, coconut, and sugared musk. Together, they create a bright, luminous scent that wraps the skin in summery sophistication. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6f0f1ccd-ccc7-464d-987f-7176dd1a905f">            <a href="https://softservices.com/products/green-banana-buffing-bar?srsltid=AfmBOoqOlAXFOBwA9KHWZnjV7UsjW15CdgC7QhYuIrWQmam2bclFQTCS" data-model-name="Green Banana Buffing Bar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zPuSD2K2ukyk5Wno74kK5F.png" alt="Green Banana Buffing Bar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Soft Services</div>                                        <div class="featured__title">Green Banana Buffing Bar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Soft Services has a cult internet following, and its signature Buffing Bar is a big reason why. The body-exfoliating bar is suspended with superfine crystals throughout that slough away dead and dry skin, targeting rough patches, bumps, keratosis pilaris, and ingrown hairs. It's also a handy tool for self-tan prep and removal. </p><p>Up until now, my favorite scent was the <a href="https://www.whowhatwear.com/beauty/skin/soft-services-affogato-lorange-buffing-bar">Affogato L'Orange</a>, which evokes the rich espresso and creamy vanilla ice cream that are signature to the Italian dessert. Now, though, I want to wax poetic about the new Green Banana scent. It smells lush and sweet, like cracking open a not-quite-ripe banana straight from the tree. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9ce66196-50a5-4eca-a10e-8e66c219509d">            <a href="https://chillhouse.com/products/forever-wear-cool-colada?variant=44431130329141&country=US&currency=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&utm_source=google&utm_medium=paid&utm_campaign=&gad_source=1&gad_campaignid=20550496057&gbraid=0AAAAABrkUUycWRBxWV0JxwUe4LS6aF86K&gclid=Cj0KCQjwi8nRBhDhARIsAHZf_paQrHYYXCruUh-E8t08lwZ1geyGFvfI0pXFoBi7khg0vYfeZ0ur8I8aAn-CEALw_wcB" data-model-name="Cool Colada Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GXKKBt4KznSq3fXwjNWEkY.jpg" alt="Cool Colada"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chillhouse</div>                                        <div class="featured__title">Cool Colada Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here's another cool banana-hued nail polish I'm ordering for summer.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Since Replacing My Daily Perfume With These Body Mists, I've Been Inundated With Compliments ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/byredo-body-mists</link>
                                                                            <description>
                            <![CDATA[ I've never smelled so good. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">8kHAMkjNVkDFGr6b6cc9cX</guid>
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                                                                        <pubDate>Fri, 12 Jun 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Jun 2026 09:45:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Byredo body mists]]></media:description>                                                            <media:text><![CDATA[Byredo body mists]]></media:text>
                                <media:title type="plain"><![CDATA[Byredo body mists]]></media:title>
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                                <p>If there is a chic fragrance brand that sets any beauty editor or beauty-lover's pulse racing, then <a href="https://www.whowhatwear.com/uk/byredo-perfume">Byredo perfumes</a> are absolutely up there. From its cool-girl-coded fragrance names to the iconic black domed bottle lids that instantly elevate your dressing table, there is a lot to love about the luxury <a href="https://whowhatwear.co.uk/best-perfumes">perfume</a> brand. <br><br>Over my decade of working as a beauty journalist, I've collected a few bottles of Byredo perfumes (Mojave Ghost and Vanille Antique are amongst some of my all-time favourites, in case you were wondering) and also its <a href="https://www.whowhatwear.com/uk/best-hair-perfumes">hair perfumes</a> (the Gypsy Water Hair Perfume? My hair has <em>never</em> smelt better). And with perfumed <a href="https://www.whowhatwear.com/uk/body-sprays-for-women">body mists</a> becoming one of the biggest product trends in fragrance over the past couple of years, I've long dreamt about what a Byredo Body Mist might look like. So when an email landed in my inbox that Byredo was indeed launching some of its most iconic fragrances as body mists this month, I just knew I had to get my hands on them.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="UD7CYLPbX5pTxndsLd66Fi" name="IMG_3690" alt="Byredo body mists on a marble table" src="https://cdn.mos.cms.futurecdn.net/UD7CYLPbX5pTxndsLd66Fi.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>Firstly, these might be the chicest body mists I've laid my eyes upon. In true Byredo fashion, they're housed in beautifully minimalist frosted glass bottles that feel luxuriously weighty to hold in your hands, and the misting mechanism delivers a cloud-like vapour that is a total joy to mist over your body or clothes. They're a great way to top up or layer with your current Byredo perfume to make it even more long-lasting, or even layer with another scent. However, they're also a great way to try some of the most-loved Byredo scents at a slightly more affordable price-point, coming in at £68 for a generous 100ml. They're definitely lighter than the eau de parfums, of course, but I've had plenty of compliments from wearing them alone. Plus, at that price, I'm more on board with spritzing these a little more liberally when I want to refresh my scent.<br><br>There are currently six Byredo body mists to choose from, so if you're needing some pointers on which one to go for, scroll on for my first impressions of each of the scents.</p><h2 id="1-byredo-bal-d-afrique-body-mist">1. Byredo Bal d'Afrique Body Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="ae1cc046-f73e-447e-a1eb-b93989e9d760">            <a href="https://www.byredo.com/uk_en/p/bal-dafrique-body-mist-100ml" data-model-name="Bal d'Afrique Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8UhgzueP4aLmHgWGpnhUei.jpg" alt="Bal D'afrique"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Bal d'Afrique Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>African Marigold, bergamot, blackcurrant, lemon, jasmine, lily of the valley, violet, black amber, musks, tonka bean, cedarwood, vetiver<br><br>Bal d'Afrique is one of Byredo's most iconic and most-loved scents, so I'm not surprised to see it in the body mist collection. This<a href="https://www.whowhatwear.com/uk/best-floral-perfumes"> floral</a>-woody scent is a total crowdpleaser. It's both bright with a sparkly lemon opening and smooth, musky dry-down that melds with your skin, making it a great daytime fragrance to wear just about anywhere. It's the crisp white shirt of perfumes, it suits everyone and any occasion.</p></p>                </div>                            </div>        </div><h2 id="2-byredo-mojave-ghost-body-mist">2. Byredo Mojave Ghost Body Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="fa9d8edf-64f3-4b03-a04d-771a51794de2">            <a href="https://www.byredo.com/uk_en/p/mojave-ghost-body-mist-100ml" data-model-name="Mojave Ghost Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/e8BjCaRMRaGqbW4cHN7bei.jpg" alt="Mojave Ghost"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Mojave Ghost Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Jamaican naseberry, ambrette, magnolia, sandalwood, violet,  vetiver, blonde woods, chantilly musk, amber<br><br>Mojave Ghost is my all-time favourite of Byredo's perfumes, so I'm happy to report that the body mist is just as heavenly. If you like woody and musky scents, then I implore you to try it. To me, it smells like expensive shampoo you'd catch a waft from in a luxury salon, but it's actually inspired by the Mojave Desert in sun-drenched California. It's an <a href="https://www.whowhatwear.com/beauty/fragrance/elegant-perfumes">elegant perfume</a> that leaves a hazy, luminous trail of creamy ambrette, smooth sandalwood and skin-like musk. Honestly? It has gotten me more compliments than I can count. </p></p>                </div>                            </div>        </div><h2 id="3-byredo-gypsy-water-body-mist">3. Byredo Gypsy Water Body Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="2c61154d-5559-4c31-a2fd-385000f22734">            <a href="https://www.byredo.com/uk_en/p/gypsy-water-body-mist-100ml" data-model-name="Gypsy Water Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d65ciAbpi7yY7caWvtitDL.jpg" alt="Gypsy Water"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Gypsy Water Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, juniper berry, lemon, orris butter, pine needles, amber, sandalwood, vanilla<br><br>Imagine being in a cabin in the woods atop a mountain in the Alps, and throwing open your windows on the first day of spring as the scent of pine flows in atop a cool breeze. Gypsy Water is like the scent of fresh air bottled, and so it feels both grounding and luxurious to douse yourself in this woodsy, aromatic and fresh scent.</p></p>                </div>                            </div>        </div><h2 id="4-byredo-blanche-body-mist">4. Byredo Blanche Body Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="41cb7864-61ae-48eb-ba4d-43b42e63a44e">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/blanche-body-mist-MUK200056245.html" data-model-name="Blanche" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8p6Qr8sEmyVev9jEkW6aXa.jpg" alt="Byredo Blanche Body Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo </div>                                        <div class="featured__title">Blanche Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Violet, rose centifolia, peony, violet, birch woods, musks, sandalwood<br><br>I'm not surprised that this one has sold out almost everywhere. If you want to smell as clean and fresh as soap bubbles and laundry powder (or like your dry cleaning bill is <em>extortionately</em> expensive), then Blanche is the one you'll want to mist all over your skin and clothes. This <a href="https://www.whowhatwear.com/uk/best-clean-smelling-perfume">clean-smelling perfume</a> smells just like freshly laundered clothes and crisp white bed linen. If you're looking for a bougie scent for your gym bag, this would be a great choice.</p></p>                </div>                            </div>        </div><h2 id="5-byredo-rose-of-no-man-s-land-body-mist">5. Byredo Rose of No Man's Land Body Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="4ff4a934-7711-4356-a00a-97dc339ff5a1">            <a href="https://www.byredo.com/uk_en/p/rose-of-no-mans-land-body-mist-100ml" data-model-name="Rose of No Man's Land Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XhoQ6xHdpLJXeqttnJL9wD.jpg" alt="Rose of No Man's Land"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Rose of No Man's Land Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, Turkish rose, raspberry blossom, Turkish rose absolute, amber, papyrus<br><br>I'm not usually one for <a href="https://www.whowhatwear.com/best-rose-perfumes-uk">rose perfumes</a>, but even I have to admit that this one is worth smelling. It's worlds away from the dated rose scents of generations ago. Instead, it's a nose with bite, thanks to the spicy pepperness and warm amber accord. But, it has an airiness to it, like velvety red rose petals blowing in the breeze that make it feel somewhat nostalgic and comforting at the same time.</p></p>                </div>                            </div>        </div><h2 id="6-byredo-alto-astral-body-mist">6. Byredo Alto Astral Body Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="b636b2ee-15c8-49d8-968d-6f84ff3f7da6">            <a href="https://www.byredo.com/uk_en/p/alto-astral-body-mist-100ml" data-model-name="Alto Astral Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YNaAwNq3wiK9zW6z94dEfj.jpg" alt="Alto Astral"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Alto Astral Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Aldehyde, coconut water, incense, jasmine, milky musk, sandalwood, cashmere woods, salted amber<br><br>This <a href="https://www.whowhatwear.com/beauty/fragrance/summer-perfumes-2026">summer-coded perfume</a> mist smells exactly like drinking coconut water straight from the mouthwatering fruit under the dappled light of overhead palms. The name comes from a Brazilian Portuguese expression that translates as "high spirits", and wearing this body mist is a guaranteed mood-booster. It's a fruity perfume, but not overly sweet, with a great fresh and juicy scent to welcome in the warmer weather.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ The Best Fragrances of 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/best-fragrances-2026</link>
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                            <![CDATA[ Ten stunning scents guaranteed to garner compliments. ]]>
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                                                                        <pubDate>Wed, 10 Jun 2026 10:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Jun 2026 15:35:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ erin.jahns@futurenet.com (Erin Jahns) ]]></author>                    <dc:creator><![CDATA[ Erin Jahns ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/fHr5PTGFQoBFxHdh6zWeCo.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for &lt;a href=&quot;https://www.byrdie.com/author/erin-jahns&quot;&gt;Byrdie&lt;/a&gt;. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Aileen Son]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Who What Wear 100 Beauty Awards Best Fragrances 2026]]></media:description>                                                            <media:text><![CDATA[Who What Wear 100 Beauty Awards Best Fragrances 2026]]></media:text>
                                <media:title type="plain"><![CDATA[Who What Wear 100 Beauty Awards Best Fragrances 2026]]></media:title>
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                                <p>Ten beautiful fragrances to conjure 10 different moods. From scents that evoke <a href="https://www.whowhatwear.com/best-apple-perfumes">dew-sprinkled </a>citrus and <a href="https://www.whowhatwear.com/beauty/fragrance/best-fruity-floral-perfumes">breeze-ruffled florals</a> to sensually sweet and darkly alluring elixirs sure to capture compliments, our dream fragrance drawer has something for everyone. </p><h3 class="article-body__section" id="section-best-second-skin-fragrance"><span>Best "Second Skin" Fragrance </span></h3><h2 id="fugazzi-angel-dust-eau-de-parfum">Fugazzi Angel Dust Eau de Parfum </h2>        <div class="featured_product_block featured_block_standard" data-id="fcf6f0f3-0d9a-4c44-96fb-7401782c4140">            <a href="https://www.sephora.com/product/angel-dust-eau-de-parfum-P522179?skuId=2956985&icid2=products%20grid:p522179:product" data-model-name="Angel Dust Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zds6TziB5EwTVxg9JWetpg.jpg" alt="Angel Dust Eau De Parfum With Bergamot and Woody Musk"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fugazzi</div>                                        <div class="featured__title">Angel Dust Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance notes:</strong> Cashmeran, white amber crystals, pepper<br><br>Angel Dust is the perfect name for this sultry skin scent from Dutch fragrance company Fugazzi. It's dreamy, long-lasting, and sheer enough to effortlessly layer with other favorite scents in your wardrobe. It's the type of warm and magnetic scent that draws quiet attention and compliments without feeling obvious.</p><p><strong>Why experts love it: </strong>"This is one of my favorite fragrances! I love how woody and warm it smells." <em>— Justine Marjan, Celebrity Hairstylist</em></p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-after-dark-fragrance"><span>Best "After Dark" Fragrance</span></h3><h2 id="krigler-velvet-night-76-perfume">Krigler Velvet Night 76 Perfume</h2>        <div class="featured_product_block featured_block_standard" data-id="b8cbf166-2f84-41a2-be84-b265de712fd4">            <a href="https://krigler.com/products/velvet-night-76-perfume-1?variant=45297340842181&country=US&currency=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&srsltid=AfmBOorwIUtB6hXqe9gHAMgylJfrPl3uljyr6zl2D64XPojNmPd3e8IHoq4" data-model-name="Velvet Night 76 Perfume" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Hp38nvVyNoCyd3QoksDpgm.png" alt="Velvet Night 76 Perfume - 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Krigler</div>                                        <div class="featured__title">Velvet Night 76 Perfume</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance notes: </strong>Bergamot, orange blossom, tuberose, jasmine, vanilla, cedarwood, musk</p><p>This is the fragrance that collectively made our testers and loved ones gasp and say "Yum"—not in a sweet, dessert-like way but in a <em>I want to be submerged in this mysterious and sultry energy</em> type of way. Krigler has been a legend in the fragrance industry for over 100 years and is beloved by Old Hollywood icons, royalty, and today's generation of perfume lovers alike. We're of the firm belief that everyone who loves fragrance needs at least one bottle of Krigler to truly complete their collection.</p></p>                </div>                            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/WLjWWgp5XiTxmEnda6k4wD/Kriglervelvet.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/WLjWWgp5XiTxmEnda6k4wD/Kriglervelvet.mp4"></video></div><p><em>Associate beauty editor Alyssa Brascia testing Krigler's Velvet Night 76 Perfume</em></p><h3 class="article-body__section" id="section-best-sensual-gourmand-fragrance"><span>Best "Sensual Gourmand" Fragrance</span></h3><h2 id="ferragamo-signorina-romantica-eau-de-parfum">Ferragamo Signorina Romantica Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="9d7d6489-7d40-4f4c-888d-00242224c826">            <a href="https://www.bloomingdales.com/shop/product/ferragamo-signorina-romantica-eau-de-parfum-3.4-oz.?ID=5922664&pla_country=US&utm_source=google&utm_campaign=23503816467&utm_content=195420916027&utm_adgroup_id=195420916027&utm_creative_id=794896988819&utm_product_id=8056860214912USA&cm_mmc=Google-PLA-_-SYM_Interparfums_USA_Ferragamo_ALL-H1_BMN_Google_Shopping_Jan26_2565517827-_-SYM_Ad_Group_Ferragamo_ALL-H1_BMN_Google_Shopping_Jan26_2565517827-_-8056860214912USA&sym_campaign_id=23503816467&sym_adset_id=195420916027&sym_ad_id=794896988819&sym_source=google&sym_medium=pla&gad_source=1&gad_campaignid=23503816467&gbraid=0AAAAAD0PCJSpc-s0wjp-i8L7CO4sHp-XT&gclid=CjwKCAjwt7XQBhBkEiwAtStppyBoM9kcmc30zt6ecyf3yx3NZd1K7uNLn-aeGsOZuR7SGKQesu5GFhoCXjYQAvD_BwE" data-model-name="Signorina Romantica Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oYBg9QMV8ddmwYR7JbX5T5.webp" alt="Signorina Romantica Eau De Parfum 3.4 Oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>FERRAGAMO</div>                                        <div class="featured__title">Signorina Romantica Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance notes: </strong>Black currant, lemon, rum, anginetti cookie, orange blossom, neroli, vanilla bean, benzoin, sandalwood, musk, amber</p><p>For those who love a <a href="https://www.whowhatwear.com/best-gourmand-perfumes">sweet gourmand perfume</a> that's elevated and <em>not </em>reminiscent of the saccharine and candy-like scents of our Y2K youths, this number from Ferragamo will be your next fixation. It's romantic, playful, and brimming with beautiful, Italian-influenced flair.</p><p><strong>Why experts love it: </strong>"I don't typically comment on fragrance because it's so subjective, but this deserves mention for what it's <em>not. </em>It's not trying to be 'clean' or 'natural' in that marketing way. It's not aggressively loud. It's not the same generic floral every brand is doing. It's distinctive without being overwhelming, wears close to skin, doesn't announce your arrival five minutes before you enter a room. That restraint is rare." <em>— Sophie Carbonari, Celebrity Aesthetician</em></p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-breezy-floral-fragrance"><span>Best "Breezy Floral" Fragrance</span></h3><h2 id="d-s-durga-cowgirl-grass-eau-de-parfum">D.S. & Durga Cowgirl Grass Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="41699e5d-b727-48a0-a0a0-4f6f7be1ebde">            <a href="https://bluemercury.com/products/ds-durga-cowgirl-grass-eau-de-parfum?currency=USD&country=US&variant=42394017136715&stkn=fd64f261e640&utm_source=google&utm_medium=cpc&utm_campaign=G%3ABluemercury_Shopping&gad_source=1&gad_campaignid=22675012729&gclid=CjwKCAjwt7XQBhBkEiwAtStpp9VEVq4pNmeJPeWwGBQiBnOJdaDG02M1VOqFQNSRFY9LgDxwKCBtohoCzBkQAvD_BwE" data-model-name="Cowgirl Grass Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Bznxe8dfgz6qRchdDefWg8.jpg" alt="Cowgirl Grass Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">Cowgirl Grass Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance notes: </strong>Bergamot peel, pink geranium, lychee, peony, flowering grass, jasmine water, vetiver, amber crystals, soft musk</p><p>An answer to D.S. & Durga's much-loved scent Cowboy Grass, the reinvented Cowgirl Grass has the same outdoorsy and windswept ambience with a bit more fruitiness and flower power. It's juicy, unique, and undeniably Western.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-playfully-sweet-fragrance"><span>Best "Playfully Sweet" Fragrance</span></h3><h2 id="miu-miu-miutine-eau-de-parfum">Miu Miu Miutine Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="a13aaaeb-56a9-4b01-8931-45bb590201da">            <a href="https://www.sephora.com/product/miutine-eau-de-parfum-with-strawberry-vanilla-P517175?country_switch=us&lang=en&skuId=2895399&om_mmc=ppc-GG_23692437304___2895365__9018951_c&gclsrc=aw.ds&gad_source=1&gad_campaignid=23682400506&gbraid=0AAAAADnIXb3J4liOTo78AguBCTm8JRpxW&gclid=CjwKCAjwt7XQBhBkEiwAtStpp2W8yNlVL_BbEaHJ0wIhehZ7qIr0_e8YTu76uAxE4uyUvc5FTzkdDBoCL5kQAvD_BwE" data-model-name="Miutine Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/t3DYdGVLdNkzkpSuaPe6NK.jpg" alt="Miutine Eau De Parfum With Strawberry & Vanilla"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Miu Miu</div>                                        <div class="featured__title">Miutine Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance notes: </strong>Wild strawberry, gardenia, brown sugar, vanilla, patchouli</p><p>Who doesn't want to be a Miu Miu girl? This perfume has had our beauty team in a fevered fixation ever since its launch last summer. In a world of literally thousands upon thousands of perfumes, many of which we've smelled, this fragrance still manages to feel totally singular and very, very chic.</p></p>                </div>                            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/GP2tmZyQWqxVUA5CadVfAc/miumiu.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/GP2tmZyQWqxVUA5CadVfAc/miumiu.mp4"></video></div><p><em>Senior beauty editor Jamie Chevron testing Miu Miu's Miutine Eau de Parfum</em></p><h3 class="article-body__section" id="section-best-body-mist"><span>Best Body Mist</span></h3><h2 id="sidia-braless-the-body-mist">Sidia Braless The Body Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="63ceff42-c2a4-4f17-8821-78e230d95837">            <a href="https://credobeauty.com/products/braless-the-body-mist?variant=42208883179633&tw_source=google&tw_adid=788989817666&tw_campaign=23377597628&tw_kwdid=pla-631871269832&gad_source=1&gad_campaignid=23377597628&gbraid=0AAAAADkHYhFZQsQrQiSeEnYp2WBjFw5-1&gclid=CjwKCAjwt7XQBhBkEiwAtStpp_m85Y8I7tPCUb9WFeagsE087Pu3IF_IAtabpsYhZrmpbJyf7m51YhoCUdUQAvD_BwE" data-model-name="Braless The Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GPG7Kc996nsCaJZCSckjjB.png" alt="Braless the Body Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SIDIA</div>                                        <div class="featured__title">Braless The Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance notes: </strong>Black pepper, Spanish rosemary, coconut, violet, black tea, peony, cedar, orris, patchouli, papyrus, vanilla cream, musk, leather</p><p>This body mist is everything. Not only is it fortified with skin-loving ingredients to actually offer up hydration and nourishment, but it also instantly envelopes you in an airy yet intoxicating cloud of evolving deliciousness. It morphs from woodsy and lightly spiced to floral and milky sweet and served as an instantaneous mood boost for our testers.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-sparkling-citrus-fragrance"><span>Best "Sparkling Citrus" Fragrance</span></h3><h2 id="tocca-laila-eau-de-parfum">Tocca Laila Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="c07a7a3b-d54c-41c4-8b4a-333cb5a2af8d">            <a href="https://www.ulta.com/p/laila-eau-de-parfum-pimprod2054757?sku=2648360&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=330000200003349181&gad_source=1&gad_campaignid=21046971100&gbraid=0AAAAAD9rLH56Udw6dkoKVEKTKyevn_Ujs&gclid=CjwKCAjwt7XQBhBkEiwAtStppylzEo6M7S0jA-P3CR2CEVOYuyozw3FjHsJQUel2WQtovk6fFXyZqxoCpxYQAvD_BwE" data-model-name="Laila Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GpRDvJFTTTdTM8GD4QTNSF.png" alt="Laila Eau De Parfum - 1.7 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TOCCA</div>                                        <div class="featured__title">Laila Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance notes: </strong>Green mandarin, bergamot, desert rain accord, jasmine nectar, lily of the valley, cardamom blossom, toasted vanilla, white woods, golden amber</p><p>We'll be honest. This was one of the trickiest perfumes to name and categorize simply because it has a little bit of everything and is sure to be a universal crowd-pleaser. According to the brand, "Laila is the embodiment of the Italian expression piacere—meaning pleasure—ever in pursuit of indulgence and enjoyment." The packaging itself is also stunning thanks to the delicate inspiration of antique crystal decanters. It's made by one of the oldest glass manufacturers in Italy, no less!</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-iconically-parisian-fragrance"><span>Best "Iconically Parisian" Fragrance</span></h3><h2 id="diptyque-orpheon-eau-de-toilette">Diptyque Orphéon Eau de Toilette</h2>        <div class="featured_product_block featured_block_standard" data-id="7a308ab3-4bb4-47fc-81e2-442fa4019f4f">            <a href="https://bluemercury.com/products/diptyque-orpheon-eau-de-toilette?currency=USD&country=US&variant=42151506182219&stkn=fd64f261e640&utm_source=google&utm_medium=cpc&utm_campaign=G:Bluemercury_Shopping&gad_source=1&gad_campaignid=22675012729&gclid=CjwKCAjwt7XQBhBkEiwAtStpp8_h8_6O-gI_ymedWRz5fmquGXT_Y2pNHx2sm0UpvhsU2sDO7WSLBRoCS_IQAvD_BwE" data-model-name="Orphéon Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K8mPoeE5LMUkiekjb4p4oN.jpg" alt="Orphéon Eau De Toilette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Orphéon Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance notes: </strong>Green mandarin, juniper berries, cedar</p><p>This is an all-time Who What Wear team favorite. The strength and beauty of this French perfume truly resides in its simplicity, and we love the fun fact that it's named after the Diptyque founders' favorite jazz bar. This scent is fresh, zesty, and perfect for any occasion.</p><p><strong>Why experts love it: </strong>"As a niche-fragrance collector, I instantly loved this scent after discovering it on someone else. This is such a beautiful, sophisticated scent that feels both cozy and refined. It has a softness and depth that wears incredibly well throughout the day without feeling overpowering." <em>— Candace Marino, Founder of The L.A. Facialist</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kLk2BrgFhsiBmc5m2SqrgS" name="diptyque" alt="Who What Wear senior beauty editor Jamie Chevron testing Diptyque Orphéon Eau de Toilette." src="https://cdn.mos.cms.futurecdn.net/kLk2BrgFhsiBmc5m2SqrgS.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Jamie Chevron)</span></figcaption></figure><p><em>Jamie with Diptyque's Orphéon Eau de Toilette</em></p><h3 class="article-body__section" id="section-best-hair-perfume"><span>Best Hair Perfume</span></h3><h2 id="hair-rituel-by-sisley-le-parfum">Hair Rituel by Sisley Le Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="26308aaa-4280-4c52-a265-8f6f74ba8b1d">            <a href="https://bluemercury.com/products/sisley-hair-rituel-le-parfum?currency=USD&country=US&variant=41645610434635&stkn=fd64f261e640&utm_source=google&utm_medium=cpc&utm_campaign=PMax:G_Bluemercury_Shopping_Smart-2&s_kwcid=AL!18664!3!!!!x!!&gad_source=1&gad_campaignid=17191356428&gclid=CjwKCAjwt7XQBhBkEiwAtStpp6NmqpT3SQQDOfFZ427BXIYvbR7MdeDnetDlxUU3p_3mZatHy88jJxoC0rEQAvD_BwE" data-model-name="Le Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UfE3X5fQuidsHZaayViKeV.jpg" alt="Hair Rituel Le Parfum – Sisley Paris"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hair Rituel by Sisley</div>                                        <div class="featured__title">Le Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance note: </strong>Lemon, lavender, verbena, mimosa flower, aromatic plant accord, woody amber accord</p><p>Hair that smells delicious and rich is such a flex, and this divine perfume from Hair Rituel by Sisley takes that flex up a notch. It's designed after the brand's cult fragrance, which feels like a team-wide manifestation come true. We'd bathe in the scent if we could! This spray can be used on the skin in addition to the hair and develops exquisitely the longer it lingers. Trust us. You'll love it.</p><p><strong>Why experts love it: </strong>"This scent is so amazing! Everyone loves the iconic Hair Rituel scent. The Le Parfum is the last little ritual before you walk out the door, and it makes all the difference!" <em>— Bridget Brager, Celebrity Hairstylist</em></p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-i-m-on-vacation-fragrance"><span>Best "I'm on Vacation" Fragrance</span></h3><h2 id="lore-sublimity-eau-de-parfum">Lore Sublimity Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="a1f38643-b7e9-460a-87bd-70c74c5ef2f2">            <a href="https://www.sephora.com/product/sublimity-eau-de-parfum-P517295?country_switch=us&lang=en&skuId=2888451&om_mmc=ppc-GG_23692437304___2888451__9018951_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=23682400506&gbraid=0AAAAADnIXb3J4liOTo78AguBCTm8JRpxW&gclid=CjwKCAjwt7XQBhBkEiwAtStppywkEHls6pIrZZvLLyDdTHZsdUPie-QsPboOCZxNznfbAQFMZ7MnFxoCMokQAvD_BwE" data-model-name="Sublimity Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PrmTdvBSCqeqdEwNc9UG2S.jpg" alt="Sublimity Eau De Parfum With Coconut Water"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lore</div>                                        <div class="featured__title">Sublimity Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key fragrance notes: </strong>Warm skin, ylang-ylang, coconut nectar, sandalwood, full sun</p><p>We love nothing more than to be on a vacation, preferably one that involves the heat of the sun on our skin and the feel of sand between our toes. This scent from Lore is that euphoric feeling, bottled. This is a rare perfume that makes you smell amazing but truly feels like your natural scent—<em>not</em> one that came from a bottle.</p></p>                </div>                            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/2JnJPjjveft6XLZQWvhhpj/Loresublimity.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/2JnJPjjveft6XLZQWvhhpj/Loresublimity.mp4"></video></div><p><em>Jamie testing Lore's Sublimity Eau de Parfum</em></p>
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                                                            <title><![CDATA[ I Asked 9 Beauty Editors to Share the Nostalgic Perfumes That Shaped Them ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-nostalgic-perfumes</link>
                                                                            <description>
                            <![CDATA[ An ode to our first fragrances. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 08 Jun 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Jun 2026 09:25:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best nostalgic perfumes]]></media:description>                                                            <media:text><![CDATA[best nostalgic perfumes]]></media:text>
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                                <p>If you asked me to map out my life, then I could probably do it through <a href="https://whowhatwear.co.uk/best-perfumes">perfume</a> alone. It sounds cliché to say that I’ve been obsessed with <a href="https://www.whowhatwear.com/uk/beauty/fragrance">fragrance</a> for as long as I can remember, especially when scent is so critical to so many of our memories, but it’s true. Long before I knew what a fragrance note was or could tell my <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">neroli</a> from my jasmine, I was subconsciously cataloguing smells and the feelings that they sparked. Some of my earliest memories are grounded in scent: the <a href="https://www.whowhatwear.com/beauty/fragrance/comfort-blanket-perfumes">clean, comforting smell</a> of the carpets in my great-grandad’s flat; the rich, salty aroma of a stew slowly cooking at my grandma’s house on a Sunday morning; the cloud of my mum’s perfume lingering in my bedroom as she kissed me goodnight before heading on a rare night out. Even the sweet, powdery scent of my sisters’ heads is somehow preserved in my mind.</p><p>Looking back, it probably isn't surprising that fragrance became a full-blown obsession in later life then. Whilst so many of my friends were boy-obsessed during our early teens, I was obsessed with discovering fragrance. The early 2000s were a particularly glorious time to come of age as a beauty lover, and I spent countless hours spritzing, sampling and saving up pocket money for the scents that defined the era. <a href="https://www.whowhatwear.com/uk/celebrity-favourite-perfumes">Glow by JLo</a>, Ralph by Ralph Lauren, Anna Sui Sui Dreams and DKNY Be Delicious weren't just perfumes. They were chapters of my teenage years bottled up in brightly coloured glass and treasured for years.</p><p>Even now, a single spray of any one of them can transport me instantly back to a specific moment in time. That's the magic of fragrance, after all. More than any photograph or playlist, a nostalgic perfume has an uncanny ability to unlock memories we thought we'd forgotten. And it doesn't just remind us of places and people, either; it can remind us of who we were at that particular moment in our lives. A perfume can instantly reconnect us with versions of ourselves that might feel out of reach right now.</p><p>Which is why I was fascinated to find out whether other beauty editors felt the same. What fragrances instantly take them back? And, perhaps more importantly, do those beloved scents still hold up years, or even decades, later? </p><h3 class="article-body__section" id="section-the-best-nostalgic-perfumes"><span>The Best Nostalgic Perfumes</span></h3><h2 id="1-dior-j-adore">1. Dior J'adore</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="YsG2RvHNbCxYQdL5eV3bLJ" name="shannonlawlor_1778622229_3895687704921617994_17922386" alt="Shannon Lawlor picks Dior J'adore as her best nostalgic perfume" src="https://cdn.mos.cms.futurecdn.net/YsG2RvHNbCxYQdL5eV3bLJ.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYQQ6s2jSlb/" target="_blank" rel="nofollow">@shannonlawlor</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="e9ff13c5-0e9c-46ea-8420-f55ad3827584">            <a href="https://www.dior.com/en_gb/beauty/products/j%E2%80%99adore-eau-de-parfum-Y0998031.html" data-model-name="J'adore Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3JRwiajzRzWWK2uXYwaaZi.jpg" alt="Dior J’adore Eau de Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">J'adore Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"To me, J'adore is the smell of home. The soft, silky, soapy concoction of jasmine and ylang-ylang will forever take me back to my teenage years spent on the south coast. My first bottle was bought on a family holiday in Barcelona. It was my first foray into luxury fragrance, and the 100ml bottle lasted me right up until I left home to go to university. I wore it religiously for five years, and to this day, whenever I walk past someone in the street wearing J'adore, I go weak at the knees. It is clean-smelling, but still undeniably luxurious. It is soft on the nose, but remains attention-grabbing. It is beautifully wearable, but continues to feel special with every spritz. And whilst over the years we have seen different iterations of J'adore come and go (with the most recent being <a href="https://www.boots.com/dior-jadore-lor-essence-de-parfum-50ml-10333154" target="_blank">J'adore L'Or</a>, a more daring, intense take on the original), it's the original eau de parfum that wins my heart every single time,” says <strong>beauty director, </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="87c91d16-e157-4b61-9bad-969ef208c83b">            <a href="https://www.boots.com/dior-jadore-lor-essence-de-parfum-50ml-10333154" data-model-name="J'adore L'or" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VuVZBNzUqL3rrdzrREjr8S.jpg" alt="Dior J'adore L'or"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">J'adore L'or</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="2-marc-jacobs-daisy">2. Marc Jacobs Daisy</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="i5VKWYT2eb3YyB54tAg6od" name="marc jacobs beauty" alt="Deputy beauty editor Grace Lindsay testing Marc Jacobs Beauty" src="https://cdn.mos.cms.futurecdn.net/i5VKWYT2eb3YyB54tAg6od.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="6331eb35-4479-45f1-a83e-8c9d6659d4eb">            <a href="https://www.lookfantastic.com/p/marc-jacobs-daisy-eau-de-toilette-50ml/10021704" data-model-name=" Daisy Eau De Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EgaCPkVtoutWYpCkhTywVi.webp" alt="Marc Jacobs Daisy Eau De Toilette 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs </div>                                        <div class="featured__title"> Daisy Eau De Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"Daisy by <a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs</a> was one of the first perfumes I ever owned, so whenever I smell a new iteration, I always feel so nostalgic. The light, bright, floral scent always felt like it sparkled on the skin, and I remember saving it for only the most special occasions. I did, however, keep the bottle on my bedside table at all times so that I could admire the ornate lid for hours on end. These days, I tend to gravitate more towards <a href="https://www.lookfantastic.com/p/marc-jacobs-daisy-wild-intense-eau-de-parfum-spray-50ml/16675181/" target="_blank">Daisy Wild</a>, a newer, fruity take on the iconic perfume, with notes of banana blossom and jasmine,” says <strong>deputy beauty editor,</strong> <a href="https://www.instagram.com/gracelindsay__" target="_blank"><strong>Grace Lindsay</strong></a>.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a3d7d685-d286-446e-a5e1-d21ffa4f9d5d">            <a href="https://www.lookfantastic.com/p/marc-jacobs-daisy-wild-eau-de-parfum-30ml/15363178" data-model-name="Daisy Wild Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gpyQMKUAKRSgZZanNaLSZi.webp" alt="Marc Jacobs Daisy Wild Eau De Parfum 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs </div>                                        <div class="featured__title">Daisy Wild Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="3-calvin-klein-eternity-for-women">3. Calvin Klein Eternity for Women</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1013px;"><p class="vanilla-image-block" style="padding-top:133.27%;"><img id="3FM9JeAH9aapqZXioJRu4C" name="IMG_0522 2" alt="Jacqueline Kilikita picks Calvin Klein Eternity for her best nostalgic perfume" src="https://cdn.mos.cms.futurecdn.net/3FM9JeAH9aapqZXioJRu4C.jpg" mos="" align="middle" fullscreen="" width="1013" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jacqueline_kilikita/" target="_blank" rel="nofollow">@jacqueline_kilikita</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="f40820f0-b8f8-4526-9b65-f13d7a44b7a3">            <a href="https://www.amazon.co.uk/Calvin-Klein-Eternity-Women-Parfum/dp/B0009OAGRE/ref=asc_df_B0009OAGRE" data-model-name="Eternity Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YwZkziZQU6YoyEEBESFMaD.jpg" alt="Calvin Klein Eternity - Eau De Parfum for Women - Floral Fragrance With Notes of Bergamot, White Rose and Sandalwood - High Longevity - 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Calvin Klein</div>                                        <div class="featured__title">Eternity Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>“My mum is a firm believer in saving the best things for special occasions, whereas I'm the complete opposite and tend to use them at every opportunity. Growing up in the '90s, I remember that she always kept a bottle of Eternity tucked away in the airing cupboard, reserved for moments she deemed worthy of it. Whenever she wasn't looking, I'd sneak over and steal a few sniffs.</p><p>It wasn't until I started buying fragrance for myself that I realised quite how iconic—and timeless—Eternity is. It's equal parts fresh and musky, like slipping into your favourite cashmere jumper after a long soak in a bath overflowing with bubbles. Or, in my case, like being wrapped in a long, warm hug from someone you love. On the skin, there's something incredibly intimate about it, thanks to its subtly sweet white rose, cocooning amber and creamy sandalwood.</p><p>It's such a classic that I'd still wear it today and regularly recommend it to friends looking for something lightly floral and clean without ever feeling cloying. I'd argue that it's the original 'clean-girl' scent! Unlike my mum, though, I could never ration it; I love to spritz with carefree abandon,” says<strong> Refinery29 beauty director, </strong><a href="https://www.instagram.com/jacqueline_kilikita/" target="_blank"><strong>Jacqueline Kilikita</strong></a>.</p></p>                </div>                            </div>        </div><h2 id="4-britney-spears-fantasy">4. Britney Spears Fantasy</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="mmrvhSwWaewD7d9hEsRmBm" name="zeynabmohamed__1689497160_3148052805729912082_253673155" alt="Zeynab Mohamed" src="https://cdn.mos.cms.futurecdn.net/mmrvhSwWaewD7d9hEsRmBm.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/zeynabmohamed_" target="_blank">Zeynab Mohamed</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="f5e2524b-1331-4930-90c3-19341a251d68">            <a href="https://www.amazon.co.uk/Britney-Spears-Fantasy-Eau-Parfum/dp/B000P20R8I/ref=asc_df_B000P20R8I" data-model-name="Fantasy Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8ndkHuFPMCNYgfZ47n6ciN.jpg" alt="Britney Spears Fantasy 100 Ml – Eau De Parfum for Woman – Floral Woody Gourmand Fragrance – Notes of Luscious Red Lychee, Cupcake Accord and Creamy Musk – Pink Glass Bottle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Britney Spears</div>                                        <div class="featured__title">Fantasy Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>“I can’t quite remember the very first perfume I wore, but I remember the first perfume that felt like me—or at least the first one I wore so much that it became part of my identity. At 16 and 17, every day I wore the Britney Spears Fantasy perfume, in the pink round bottle with the crystal embellishments. I wore it so often that, for my 17th birthday, my friends sprayed my birthday card with it. I don’t remember telling them it was my ‘signature scent’; they’d simply worked it out. Not that it was hard, as I literally drowned myself in it, but it was me.</p><p>Recently, I came across it in my younger sister’s room, and I was instantly transported back to that moment: surrounded by my friends, turning 17, and convinced I had my life sorted because I had a signature scent,” says <strong>freelance beauty journalist, </strong><a href="https://www.instagram.com/zeynabmohamed_/" target="_blank"><strong>Zeynab Mohamed</strong></a>.</p></p>                </div>                            </div>        </div><h2 id="5-dolce-gabbana-light-blue">5. Dolce & Gabbana Light Blue</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="s6XWZZ7wLQ5FDcv8CGusnU" name="torblor_1680036560_3068691543870163900_48994137 (1)" alt="Tori Crowther chooses D&G Light Blue as her best nostalgic perfume" src="https://cdn.mos.cms.futurecdn.net/s6XWZZ7wLQ5FDcv8CGusnU.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CqWLrWnoF0P/" target="_blank" rel="nofollow">@torblor</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="e8250556-da54-403d-8526-3aea7dbeef7b">            <a href="https://www.boots.com/dolce-and-gabbana-light-blue-eau-de-toilette-100ml-10362749" data-model-name="Light Blue Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TVvpsdeLcZb9S8ENJVBbCa.webp" alt="Dolce & Gabbana Light Blue Eau De Toilette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dolce & Gabbana</div>                                        <div class="featured__title">Light Blue Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>“D&G Light Blue is the first perfume I was ever really aware of my mum wearing, and it's a hugely nostalgic scent for me. I remember it from a time when I started quizzing my mum on her makeup, skincare and copied spritzing on her perfume. For me, this perfume represents my mum, not only because it transports me straight to her as scent powerfully does, but because it's bright, sparkly and punchy—everything she is. With notes of lemon, cedar, musk and apple, it's not too citrusy that it's overly acidic, but not too breezy that it's forgettable. Although it's since been reformulated, it still gives me all the nostalgia feels,” says <strong>freelance beauty and health journalist </strong><a href="https://www.instagram.com/torblor/" target="_blank" rel="nofollow"><strong>Tori Crowther</strong></a>.</p></p>                </div>                            </div>        </div><h2 id="6-dior-addict">6. Dior Addict</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HPL26ub885xdXSDLnxuRPh" name="ataowaji_1758985539_3730963581320574540_244762034" alt="Ata-Owaji Victor picks Dior Addict as her best nostalgic perfume" src="https://cdn.mos.cms.futurecdn.net/HPL26ub885xdXSDLnxuRPh.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPHC6CbCOhK" target="_blank" rel="nofollow">@ataowaji</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="52c76ea9-0077-4482-a37b-2db79508424b">            <a href="https://www.boots.com/dior-addict-eau-de-parfum-spray-100ml-10035256" data-model-name="Dior Addict Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uafu4CA4DVVbtQSHz2nDCj.webp" alt="Dior Addict Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Dior Addict Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>“My most nostalgic fragrance has to be Dior Addict. My earliest memories of it are actually of my mum wearing it alongside the original Clarins hand cream, and together the combination would cling to her coats, blouses and the air long after she'd left the room. Sometimes, when wearing some of the clothes she's now passed down to me, I feel like I can still catch a whiff of that scent. I was endlessly fascinated by the bottle, too. Whenever I was nosing around her dressing table, I'd fiddle with the little locking mechanism at the top whilst keeping well away from the ampoules of serum nearby, which I'd already been told off more than once for opening.</p><p>As a treat when we were very young, she'd spritz my two sisters and me with the fragrance. Dior Addict no longer smells quite as I remember it, so whenever I'm craving that same rich, enveloping smell that I loved so much, I'll reach for <a href="https://www.libertylondon.com/uk/vanille-antique-extrait-de-parfum-70ml-R698635006.html" target="_blank">Byredo's Vanille Antique</a> instead. It's not an exact replica, but somehow that makes my memory of Dior Addict all the more special,” says <strong>culture and beauty journalist, </strong><a href="https://www.instagram.com/ataowaji/" target="_blank" rel="nofollow"><strong>Ata-Owaji Victor</strong></a>.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0a704c10-6eb3-4698-9b32-24fe7d61206c">            <a href="https://www.libertylondon.com/uk/vanille-antique-extrait-de-parfum-70ml-R698635006.html" data-model-name="Vanille Antique Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FDvVUjqQoRXxf3cMeYuKum.jpg" alt="Vanille Antique Extrait De Parfum 70ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Vanille Antique Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="7-loewe-solo-ella">7. Loewe Solo Ella</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="r6H2N5GcQgmh6UUgW5VmwR" name="Humeara" alt="Humeara Mohamed" src="https://cdn.mos.cms.futurecdn.net/r6H2N5GcQgmh6UUgW5VmwR.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humeara/">@humeara</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="a4615760-3c6e-47c1-a0fb-e114164aa78f">            <a href="https://www.libertylondon.com/uk/Solo-Ella-Eau-de-Parfum-50ml-R370977006.html" data-model-name="Solo Ella Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/czSeoxEM8cU5R5CAJanTQ5.webp" alt="Solo Ella Eau De Parfum 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Loewe</div>                                        <div class="featured__title">Solo Ella Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>“I went to school in the sunny Arabian Peninsula, and my sixth form days were studded with notes of Victoria's Secret body sprays. Stepping into the common room was like stepping into a fruity cloud—damp with humidity, ripe plums and sickly sweet freesias. Nowadays, a VS body mist would send me running—they're far too cloying for me—but Loewe Solo Ella, on the other hand, is the perfect grown-up alternative. Red apple is perfectly balanced by green tea and fresh neroli, and a woody amber base cuts through the sweetness. The resulting fragrance is warm, juicy and fresh; it smells the way a shower feels when you're on holiday, and you've spent all day in the sun—all warm, tingly limbs and tired smiles. The scent is just sweet enough to take me right back to those sunny days at school, and it feels like the perfect balance between who I am now and who I was then,” says <strong>freelance beauty editor </strong><a href="https://www.instagram.com/humeara/" target="_blank"><strong>Humeara Mohamed</strong></a>.</p></p>                </div>                            </div>        </div><h2 id="8-marc-jacobs-dot">8. Marc Jacobs Dot</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="Ko4AXUqnsLpq9CKiPLMkzm" name="357249235_725078469306111_8265928289537298967_n" alt="Grace Day" src="https://cdn.mos.cms.futurecdn.net/Ko4AXUqnsLpq9CKiPLMkzm.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/thatgracegirl">thatgracegirl</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="33a467aa-4d42-4a68-8006-ca4ac0f6d6e4">            <a href="https://www.lookfantastic.com/p/marc-jacobs-dot-eau-de-parfum-100ml/15329391" data-model-name="Dot Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gyrtyXKHNNSg9rkPqqgztC.webp" alt="Marc Jacobs Dot Eau De Parfum 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs </div>                                        <div class="featured__title">Dot Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>“Marc Jacobs Dot was one of my first 'grown-up' perfumes when I was in high school. I remember thinking that the bottle was so cool and worthy of sitting in pride of place on my dressing table. It’s quite a bright, youthful scent, so not out of place for a teen to wear, but I loved how fresh and elegant it was—a far cry from the <a href="https://www.whowhatwear.com/uk/body-sprays-for-women">body sprays</a> that were the fragrance of choice for most of my peers (but instantly migraine-inducing for me)! Although it’s been empty for years, I still can’t bring myself to throw away the bottle,” says <strong>beauty editor and esthetician, </strong><a href="https://www.instagram.com/thatgracegirl/" target="_blank"><strong>Grace Day</strong></a>.</p></p>                </div>                            </div>        </div><h2 id="9-yves-saint-laurent-parisienne">9. Yves Saint Laurent Parisienne </h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9nkhHn7CedUrADQWZetV3S" name="mica-kulfi-concealer" alt="Mica Ricketts" src="https://cdn.mos.cms.futurecdn.net/9nkhHn7CedUrADQWZetV3S.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1517px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="WNb7SByxYZoturbRiiga5m" name="yves-saint-laurent-parisienne-eau-de-parfum-000056-837979" alt="Yves Saint Laurent Parisienne EDP" src="https://cdn.mos.cms.futurecdn.net/WNb7SByxYZoturbRiiga5m.webp" mos="" align="middle" fullscreen="" width="1517" height="1517" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: YSL)</span></figcaption></figure><p>“YSL Parisienne will forever smell like the version of adulthood I imagined for myself at 20. Launched during my university years, it was the first designer fragrance I owned from a truly iconic fashion house, and wearing it made me feel impossibly sophisticated. In reality, I had absolutely no idea what I was doing, but a generous spritz before heading for a chaotic night at Punk in Soho (yes, it was the first wave of indie sleaze) convinced me I was fully embracing grown-up city life. And the fact that Kate Moss fronted the campaign only added to the allure.</p><p>As for the notes, I already had a lifelong love affair with <a href="https://www.whowhatwear.com/uk/best-rose-perfumes">rose fragrances</a>—something I inherited from my mum—but this was a <em>cool </em>rose scent, flecked with deep blackberry, musk and an almost plasticky vinyl note. Parisienne also introduced me to the magic of violet, a note I've been drawn to ever since. It's sweet, powdery and perfectly captures the joy and possibility of that era. I'm still devastated it's been discontinued and regularly find myself searching for a sealed bottle to transport me back to the carefree abandon and wild optimism of millennial youth. </p><p>Recently, <a href="https://www.libertylondon.com/uk/rose-pacific-eau-de-parfum-50ml-R749529006.html" target="_blank">D.S. & Durga's Rose Pacific</a> has gone some way to filling the gap. A new, joy-inducing rose perfume that still has the cool factor thanks to hints of salty sea spray, juicy apricots and warm vanilla musk. It feels fresh and modern, but also sweetly nostalgic,” says <strong>freelance beauty editor </strong><a href="https://www.instagram.com/micaricketts/?hl=en" target="_blank"><strong>Mica Ricketts</strong></a><strong>.</strong></p>        <div class="featured_product_block featured_block_standard" data-id="261d6028-6ddf-4004-aa46-5457a6e9d8f3">            <a href="https://www.libertylondon.com/uk/rose-pacific-eau-de-parfum-50ml-R749529006.html" data-model-name="Rose Pacific Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nqDp6zzxqriRrUVQXUENTM.jpg" alt="Rose Pacific Eau De Parfum 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">Rose Pacific Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ We Own Hundreds of Fragrances—These Are the 8 We'd Put in Your Suitcase for a Tropical Vacation ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-tropical-fragrances</link>
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                            <![CDATA[ Like island energy in a bottle. ]]>
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                                                                        <pubDate>Sun, 07 Jun 2026 03:59:06 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Jun 2026 23:41:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabrina Talbert ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/zocdptgtwYRUiBj6EajiBd.png ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Best tropical fragrances]]></media:description>                                                            <media:text><![CDATA[Best tropical fragrances]]></media:text>
                                <media:title type="plain"><![CDATA[Best tropical fragrances]]></media:title>
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                                <p>I don't know about you, but I think packing the right fragrance for a getaway is a must. I'm a firm believer that the right scent can set the tone for a trip. Personally, I lean toward anything that's <a href="https://www.whowhatwear.com/best-vanilla-perfumes">vanilla-based</a> or <a href="https://www.whowhatwear.com/beauty/fragrance/best-magnolia-perfumes">slightly earthy</a>. But for vacations, I need the same kind of scent with a bit of a twist. That's where tropical fragrances come in. </p><p>When you think of these kinds of fragrances, you might think of fresh notes that veer fruity, like orange, coconut, and pineapple. And while that's common, there are also a lot of other notes that fit the bill while also meeting other preferences. </p><p>If you're on the hunt for a new one ahead of your next big trip, you're in luck. My fellow beauty editors have been <a href="https://www.whowhatwear.com/living/travel/editor-travel-outfits-summer-2025">frequent flyers</a> over the last few months, so it was only reasonable to get intel from them on which tropical fragrances are the best of the best. Curious to know what we're wearing, read on for all the details. </p><h2 id="best-tropical-fragrances-at-a-glance">Best Tropical Fragrances, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.ulta.com/p/vacation-by-vacation-eau-de-toilette-pimprod2032165?sku=2596246&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=330000200002873378&gad_source=1&gad_campaignid=23856291733&gbraid=0AAAAAD9rLH7psGB1-aKtE8lofsg6pKMAo&gclid=Cj0KCQjw2_TQBhCnARIsAF3-Xhy5M-A6AlDyfhfodNc8UkA0aP5zpdmU9d56IrjSmaCUZVjqb9yiI4IaAozGEALw_wcB" target="_blank" rel="sponsored">Vacation Eau de Toilette "Vacation"</a></li><li><strong>Best Fruity:</strong> <a href="https://www.ulta.com/p/emporio-armani-power-of-you-eau-de-parfum-pimprod2057652?sku=2653816&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=23228033721&gbraid=0AAAAAD9rLH5z91mCKDO9o3Ug9-VDfOHPA&gclid=Cj0KCQjw2_TQBhCnARIsAF3-Xhy4mypOUr3_w18HhicMBQ2T_cLtEvp-e0AN-n1PqgnHdg0B1JTRudIaAleMEALw_wcB" target="_blank" rel="sponsored">Armani Emporio Armani Power of You Eau de Parfum </a></li><li><strong>Best Warm Scent: </strong><a href="https://www.sephora.com/product/sol-de-janeiro-cheirosa-59-perfume-mist-P509438?skuId=2734093&icid2=products%20grid:p509438:product" target="_blank" rel="sponsored">Sol de Janeiro Cheirosa 59 Delicia Hair & Body Refillable Perfume Mist</a></li><li><strong>Best Budget: </strong><a href="https://www.sephora.com/product/santorini-hair-body-mist-P519774?skuId=2902013&icid2=products%20grid:p519774:product" target="_blank" rel="sponsored">Ouai Santorini Hair and Body Mist With Honeysuckle Peach + Honeysuckle</a></li><li><strong>Best Gourmand:</strong> <a href="https://www.sephora.com/product/ellis-brooklyn-miami-nectar-eau-de-parfum-P511416?country_switch=us&lang=en&skuId=2761609&om_mmc=ppc-GG_17234313526___2761609__9004250_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3AXInu6mqerZm5_51ML1H20&gclid=EAIaIQobChMIk7j04pnzlAMVctDjBx3koSevEAQYASABEgLw5fD_BwE" target="_blank" rel="sponsored">Ellis Brooklyn Miami Nectar Eau de Parfum</a></li></ul><h3 class="article-body__section" id="section-the-best-tropical-fragrances-of-2026"><span>The Best Tropical Fragrances of 2026</span></h3><h2 id="best-overall-vacation-eau-de-toilette-vacation">Best Overall: Vacation Eau de Toilette "Vacation"</h2>        <div class="featured_product_block featured_block_standard" data-id="b7a430be-1086-4eec-b5f8-9e34d8af25de">            <a href="https://www.ulta.com/p/vacation-by-vacation-eau-de-toilette-pimprod2032165?sku=2596246&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=330000200002873378&gad_source=1&gad_campaignid=23856291733&gbraid=0AAAAAD9rLH7psGB1-aKtE8lofsg6pKMAo&gclid=Cj0KCQjw2_TQBhCnARIsAF3-Xhy5M-A6AlDyfhfodNc8UkA0aP5zpdmU9d56IrjSmaCUZVjqb9yiI4IaAozGEALw_wcB" data-model-name="Eau de Toilette "Vacation" " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CrZmqETrYc92zjtAjbqCqm.png" alt=""vacation" by Vacation Eau De Toilette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vacation</div>                                        <div class="featured__title">Eau de Toilette "Vacation" </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Our top pick comes from beauty editor Kaitlyn McLintock. She a big fan of Vacation's original scent, which contains notes of coconut, banana, and pineapple (just to name a few). It also sits at a relatively affordable price point compared to some other options on our list, making it worth every dime.</p><p><strong>Pros: </strong>Genderless, relatively affordable</p><p><strong>Cons: </strong>None</p><p><strong>Key notes: </strong>Coconut, banana, pineapple, orange blossom, pool water, pool toy, swimsuit lycra</p><p><strong>Size: </strong>1 oz</p><p><strong>Customer review: </strong>"I was skeptic about a perfume that smells like sunscreen. Its won me over as soon as the scent settles on skin. It transports me back home to sandy beaches and toes in cool sand. I will be wearing this every time I miss the beach. A little goes a long way too.</p></p>                </div>                            </div>        </div><h2 id="best-fruity-armani-emporio-armani-power-of-you-eau-de-parfum">Best Fruity: Armani Emporio Armani Power of You Eau de Parfum </h2>        <div class="featured_product_block featured_block_standard" data-id="eacfbcee-bc6d-4c87-8c77-9323ed380021">            <a href="https://www.ulta.com/p/emporio-armani-power-of-you-eau-de-parfum-pimprod2057652?sku=2653816&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=23228033721&gbraid=0AAAAAD9rLH5z91mCKDO9o3Ug9-VDfOHPA&gclid=Cj0KCQjw2_TQBhCnARIsAF3-Xhy4mypOUr3_w18HhicMBQ2T_cLtEvp-e0AN-n1PqgnHdg0B1JTRudIaAleMEALw_wcB" data-model-name="Emporio Armani Power of You Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K2qc7nHqNQq6eHkRABFBYo.png" alt="Emporio Armani Power of You Eau De Parfum - 1.0 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani</div>                                        <div class="featured__title">Emporio Armani Power of You Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Also high on McLintock's list is the Emporio Armani Power of You Eau de Parfum. She notes that it has a noticeable passion-fruit scent that makes for the perfect fruity take  on a tropical fragrance. It's long-lasting and bright and has a luxury feel (minus the price point).  </p><p><strong>Pros: </strong>Long-lasting, bright</p><p><strong>Cons: </strong>Some say it's too strong</p><p><strong>Key notes: </strong>Passion fruit accord, frangipani accord, warm vanilla absolute</p><p><strong>Size:</strong> 1 oz</p><p><strong>Customer review: </strong>"I absolutely love this fragrance. The passion fruit note makes it feel bright and unique. I received several compliments while wearing it, and the longevity was impressive. The bottle design is modern, give a luxurious first impression. Highly recommended."</p></p>                </div>                            </div>        </div><h2 id="best-warm-scent-sol-de-janeiro-cheirosa-59-delicia-hair-body-refillable-perfume-mist">Best Warm Scent: Sol de Janeiro Cheirosa 59 Delicia Hair & Body Refillable Perfume Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="39a5afc5-3d4d-4c62-acd5-84431f56f63c">            <a href="https://www.sephora.com/product/sol-de-janeiro-cheirosa-59-perfume-mist-P509438?skuId=2734093&icid2=products%20grid:p509438:product" data-model-name="Cheirosa 59 Delicia Hair & Body Refillable Perfume Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/R9oVBBpHwH8jrVumyZGUFk.jpg" alt="Cheirosa 59 Delicia Hair & Body Refillable Perfume Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sol de Janeiro</div>                                        <div class="featured__title">Cheirosa 59 Delicia Hair & Body Refillable Perfume Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm all for an affordable buy, which is why I've had this Sol de Janeiro mist attached to my hip for the last few months. I almost always get compliments when I wear it, and it lasts all day. I've taken it on several trips and found that it plays well on beachy getaways thanks to the notes of sugared violet, vanilla orchid, and sandalwood.</p><p><strong>Pros: </strong>Affordable, long-lasting, layerable</p><p><strong>Cons: </strong>Some think it's too sweet</p><p><strong>Key notes: </strong>Sugared violet, vanilla orchid, sandalwood</p><p><strong>Size: </strong>8.1 oz</p><p><strong>Customer review: </strong>"Smells amazing and lasts all day, I get so many compliments from complete strangers just walking past me. 100/100"</p></p>                </div>                            </div>        </div><h2 id="best-budget-ouai-santorini-hair-and-body-mist-with-honeysuckle-peach-honeysuckle">Best Budget: Ouai Santorini Hair and Body Mist With Honeysuckle Peach + Honeysuckle</h2>        <div class="featured_product_block featured_block_standard" data-id="ad824557-46e5-45e6-a151-991c363492b7">            <a href="https://www.sephora.com/product/santorini-hair-body-mist-P519774?skuId=2902013&icid2=products%20grid:p519774:product" data-model-name="Santorini Hair and Body Mist With Honeysuckle Peach + Honeysuckle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Lkty7Z29bd2GNk9gUMDHN3.jpg" alt="Santorini Hair and Body Mist With Honeysuckle Peach + Honeysuckle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ouai</div>                                        <div class="featured__title">Santorini Hair and Body Mist With Honeysuckle Peach + Honeysuckle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another option for anyone on a budget is this fresh, citrus-forward fragrance from Ouai. It contains orange, honeysuckle, and amber notes that can be applied to skin or hair. But if you're curious about other Ouai scents that can work for the occasion, McLintock also suggests <a href="https://www.ulta.com/p/st-barts-hair-body-mist-pimprod2049054?sku=2634870" target="_blank" rel="sponsored">St. Barts </a>and <a href="https://www.sephora.com/product/ibiza-hair-body-mist-P519773?country_switch=us&lang=en&skuId=2902021&om_mmc=ppc-GG_17234313526___2902021__1022444_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3TJlwdojg_e4yL95VvwLcY2&gclid=Cj0KCQjwio_RBhDMARIsAJPveNMAnuT7XttlmPVgSa_tW-IxMo4qg2JR9GsSCr5LnE16vJ_164CkuksaAu41EALw_wcB" target="_blank" rel="sponsored">Ibiza</a>. </p><p><strong>Pros: </strong>Affordable, fresh</p><p><strong>Cons: </strong>May need to be reapplied</p><p><strong>Key notes: </strong>Orange, honeysuckle, amber</p><p><strong>Size: </strong>3.3 oz</p><p><strong>Customer review: </strong>"I love the sleek design. It fits perfect in a shelf. The smell is very fresh but not overpowering. I like to use it after a shower or before going to work for a simple easy fresh smell."</p></p>                </div>                            </div>        </div><h2 id="best-gourmand-ellis-brooklyn-miami-nectar-eau-de-parfum">Best Gourmand: Ellis Brooklyn Miami Nectar Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="1ea8cbd2-9480-4013-a0e2-00ad0df67d9f">            <a href="https://www.sephora.com/product/ellis-brooklyn-miami-nectar-eau-de-parfum-P511416?country_switch=us&lang=en&skuId=2761609&om_mmc=ppc-GG_17234313526___2761609__9004250_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3AXInu6mqerZm5_51ML1H20&gclid=EAIaIQobChMIk7j04pnzlAMVctDjBx3koSevEAQYASABEgLw5fD_BwE" data-model-name="Miami Nectar Eau de Parfum With Coconut and Pink Pineapple" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KbKboP3FUEUDGoevVqJz2D.jpg" alt="Miami Nectar Eau De Parfum With Coconut and Pink Pineapple"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ellis Brooklyn</div>                                        <div class="featured__title">Miami Nectar Eau de Parfum With Coconut and Pink Pineapple</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This pick comes from associate beauty editor Alyssa Brascia. It truly is one of the best <a href="https://www.whowhatwear.com/best-gourmand-perfumes">gourmand fragrances</a> out there for a getaway with its notes of pink pineapple, coconut water, and sweet amber. It's known for being long-lasting, and it's available in a <a href="https://www.sephora.com/product/ellis-brooklyn-miami-nectar-eau-de-parfum-P511416?country_switch=us&lang=en&skuId=2761583&om_mmc=ppc-GG_17234313526___2761609__9004250_c&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3AXInu6mqerZm5_51ML1H20&gclid=EAIaIQobChMIk7j04pnzlAMVctDjBx3koSevEAQYASABEgLw5fD_BwE" target="_blank" rel="sponsored">travel size</a> for easy packing. </p><p><strong>Pros: </strong>Long-lasting, available in travel size</p><p><strong>Cons: </strong>Testers say it leans slightly masculine</p><p><strong>Key notes: </strong>Pink pineapple, coconut water, sweet amber</p><p><strong>Size: </strong>1.7 oz</p><p><strong>Customer review: </strong>"I absolutely love it. It’s perfect for the summer. It’s sweet but gourmand and fruity. It has great longevity and projects. I wish that Ellis Brooklyn would do body lotions to match these or body wash. They are so nice."</p></p>                </div>                            </div>        </div><h2 id="best-solar-scent-lore-sublimity-eau-de-parfum-with-coconut-water">Best Solar Scent: Lore Sublimity Eau de Parfum With Coconut Water</h2>        <div class="featured_product_block featured_block_standard" data-id="6c4329e1-9a93-46fe-9aad-ff2599233a35">            <a href="https://www.sephora.com/product/sublimity-eau-de-parfum-P517295" data-model-name="Sublimity Eau de Parfum With Coconut Water" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8fSVaa73vdE3BjhufHDo2G.jpg" alt="Sublimity Eau De Parfum With Coconut Water"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LORE </div>                                        <div class="featured__title">Sublimity Eau de Parfum With Coconut Water</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Brascia also recommends this crisp scent from Lore. It's a great option for anyone who prefers <a href="https://www.whowhatwear.com/best-solar-scents">solar scents</a> (which often go hand-in-hand with beachside vibes). Several testers praise this perfume for how long-lasting it is, so trust that you'll only need to apply it once for the day. Plus, the bottle is super chic. </p><p><strong>Pros: </strong>Crisp, fresh, long-lasting</p><p><strong>Cons: </strong>Some testers say it can be drying</p><p><strong>Key notes: </strong>Coconut nectar, ylang ylang, sea salt</p><p><strong>Size: </strong>1.7 oz</p><p><strong>Customer review: </strong>"I absolutely love this perfume!! It smells so fresh and summery. I received so many compliments each time I had it on. I’ll definitely be purchasing the full size! And the fragrance actually LASTS for days."</p></p>                </div>                            </div>        </div><h2 id="best-vanilla-scent-phlur-vanilla-skin-eau-de-parfum">Best Vanilla Scent: Phlur Vanilla Skin Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="39c13427-1b54-461e-bd2a-01299b825848">            <a href="https://www.sephora.com/product/phlur-vanilla-skin-eau-de-parfum-P511943?country_switch=us&lang=en&skuId=2765311&om_mmc=ppc-GG_17234313526___2765311__9004250_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3AXInu6mqerZm5_51ML1H20&gclid=EAIaIQobChMIovPiiZrzlAMVjHhHAR3V5C7iEAQYAiABEgJwVvD_BwE" data-model-name="Vanilla Skin Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GJL97iSBjS4BUFaeRWp67N.jpg" alt="Vanilla Skin Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Vanilla Skin Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Lately, I've been obsessing over this vanilla skin scent from Phlur. It's not overpowering, making it easy to layer. But it's also long-lasting and has a noticeable gourmand element to it. The blend of sugar crystals, cashmere wood, vanilla make it warm but still bright enough to bring on vacation. </p><p><strong>Pros:</strong> Layerable,<strong> </strong>gourmand</p><p><strong>Cons:</strong> Some testers you need to reapply</p><p><strong>Key notes: </strong>Sugar crystals, cashmere wood, vanilla</p><p><strong>Size:</strong> 1.7 oz </p><p><strong>Customer review: </strong>"This is my second bottle. I think this is my favorite vanilla. I get compliments every time I wear it. It also layers well when you are looking for something like that. I’ll be purchasing again."</p></p>                </div>                            </div>        </div><h2 id="best-splurge-chanel-paris-riviera">Best Splurge: Chanel Paris - Riviera</h2>        <div class="featured_product_block featured_block_standard" data-id="a91ec3d7-f606-49b1-9f09-f85bfaf98c58">            <a href="https://www.chanel.com/us/fragrance/p/102630/paris-riviera-les-eaux-de-chanel-eau-de-toilette-spray/" data-model-name="Paris - Riviera" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:132.01%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MXn6uyuztfRcA4LtXqUZVZ.png" alt="Chanel, Paris- Riviera"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Paris - Riviera</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you didn't know about Chanel's tropical-adjacent scents, allow me to introduce you to Paris - Riviera. It's simple with Sicilian orange and neroli, but it still stands out as a fresh and well-balanced scent. You can also layer this with other perfumes, and you can expect it to last all day.  </p><p><strong>Pros:</strong> Fresh, well-balanced</p><p><strong>Cons: </strong>Pricey</p><p><strong>Key notes: </strong>Sicilian orange, neroli </p><p><strong>Size: </strong>1.7 oz </p><p><strong>Customer review: </strong>"The scent transports you to the French Riviera. It's my favorite from the collection. Receive compliments every time I wear it."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best tropical fragrances, we leaned heavily on firsthand testing and our knowledge as beauty experts. We also considered several factors, including key notes and size. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details. Of course, customer reviews were also kept in mind when creating this list.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>Since 2006, Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p>
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                                                            <title><![CDATA[ I Asked Experts What Summer 2026 Will Smell Like—6 Perfume Trends You'll Want on Your Radar ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/summer-fragrance-trends-2026</link>
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                            <![CDATA[ Prepare for compliments. ]]>
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                                                                        <pubDate>Thu, 04 Jun 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Jun 2026 20:00:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@jordanrisa; @lucywilliams02; @emnitta; Sephora; Revolve]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo collage of women in the ocean and wearing summer dresses with perfume bottles ]]></media:description>                                                            <media:text><![CDATA[Photo collage of women in the ocean and wearing summer dresses with perfume bottles ]]></media:text>
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                                <p>"You smell <em>so </em>good" is always my favorite compliment, but let me tell you, it hits even harder during summer. When I'm fresh off the NYC subway, drenched in a layer of sweat from weaving through Midtown foot traffic, and someone <em>still </em>makes note of the <a href="https://www.whowhatwear.com/beauty/fragrance/best-orange-blossom-fragrances" target="_blank">orange blossom eau de toilette</a> on my neck? Total score. </p><p>In order to accumulate these compliments as much as possible, I asked fragrance experts how to smell good—like, <em>ridiculously good</em>—this summer, and they came back with a slew of shopping recommendations and overarching trends. And, yes, they cover more than <a href="https://www.whowhatwear.com/beauty/fragrance/best-aquatic-fragrances" target="_blank">aquatic</a>, <a href="https://www.whowhatwear.com/beauty/fragrance/best-tropical-perfumes" target="_blank">vacation-ready blends</a>. In fact, you might be surprised by a few of the predictions below, so scroll ahead to complete your summer fragrance wardrobe. </p><h2 class="article-body__section" id="section-comfort-bottled"><span>Comfort, Bottled </span></h2><p><a href="https://www.whowhatwear.com/best-gourmand-perfumes" target="_blank">Gourmand notes </a>aren't exactly groundbreaking in the current fragrance market (sweet scents are here to stay, experts say), but gourmand notes during summer? That feels a bit out of the blue. "Traditionally, the industry has told consumers that summer means fresh, light, and citrusy. Clean aquatics. Breezy florals. And then you go heavy, warm, and sweet in fall and winter," shares Jeniece Trizzino, vice president of innovation and product at <a href="https://www.scentbird.com/" target="_blank">Scentbird</a>. "That conventional wisdom is being completely upended right now." Rest assured, gourmand lovers, decadent notes like <a href="https://www.whowhatwear.com/best-vanilla-perfumes" target="_blank">vanilla</a>, <a href="https://www.whowhatwear.com/beauty/fragrance/best-caramel-perfumes" target="_blank">caramel</a>, <a href="https://www.whowhatwear.com/beauty/fragrance/best-pistachio-perfumes" target="_blank">pistachio</a>, and <a href="https://www.whowhatwear.com/best-chocolate-perfumes" target="_blank">cocoa</a> still have a place in your summer scent collection. </p><p>That said, according to Paris-based master perfumer <a href="https://www.fragrantica.com/noses/Isaac_Sinclair.html" target="_blank"><u>Isaac Sinclair</u></a>, these "comfort scents" have a fresh, unexpected twist. "Consumers still want comfort and indulgence but with more balance and sophistication," he shares. "Vanilla is a great example. We’re seeing smoky, salty, and <a href="https://www.whowhatwear.com/beauty/fragrance/milk-perfume" target="_blank">milky</a> vanillas replacing the ultra-sugary styles that dominated previously." When shopping for a summery gourmand, he recommends seeking out notes with a balance of warmth and weightlessness. "Milky vanilla, sesame, and soft nutty notes feel comforting while still light enough for summer, especially when paired with green herbs like rosemary or basil," he adds. </p>        <div class="featured_product_block featured_block_hero" data-id="948977e8-1283-44aa-acfc-0f831c6fe721">            <a href="https://www.sephora.com/product/sunlit-vanilla-eau-de-parfum-with-caramel-P520746" data-model-name="Sunlit Vanilla Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TtC3df6o6ss3P7vb4xz3hY.jpg" alt="Sunlit Vanilla Eau De Parfum With Vanilla and Caramel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Summer Fridays</div>                                        <div class="featured__title">Sunlit Vanilla Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="815a566d-a87a-47d1-8ab6-5feb5bf833f5">            <a href="https://us.abelfragrance.com/pages/launch-waitlist" data-model-name="Double Scoop " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iUxNBW2ojQ2vj7hUC9sSMa.png" alt="Abel, Double Scoop"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Abel</div>                                        <div class="featured__title">Double Scoop </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6701b637-7a25-4570-8fb0-cba3d366b2e5">            <a href="https://www.scentbird.com/perfume-landing/3640" data-model-name="I'm Expensive" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zf99UMPKWgeeCdvWQD6Xef.jpg" alt="DECK OF SCARLET, I'm Expensive"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DECK OF SCARLET</div>                                        <div class="featured__title">I'm Expensive</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-wanderlust-notes"><span>Wanderlust Notes</span></h2><p>On the other hand, "escapist and global fruit notes are surging," declares Trizzino. "Yuzu, <a href="https://www.whowhatwear.com/beauty/fragrance/lychee-perfumes" target="_blank">lychee</a>, guava, ocean air. These are the notes of wanderlust, offering a sense of travel and novelty for people who want their fragrance to transport them somewhere beautiful." Sure, I may not be sailing through the sparkling Mediterranean, but with one whiff of a fresh, sparkling scent will mentally whisk me away. And according to Trizzino, the more specific the image, the better—think <a href="https://www.whowhatwear.com/beauty/fragrance/fantasy-fragrances-trend" target="_blank">fantasy notes</a> like sunwashed sails, driftwood, and spirulina. </p>        <div class="featured_product_block featured_block_hero" data-id="073c5c28-b27f-49ea-b8c6-28ecdd4d564a">            <a href="https://www.sephora.com/product/island-swim-hair-body-mist-P522680" data-model-name="Island Swim Hair & Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PrMUfsw46bTZXzmJw4YPua.jpg" alt="Island Swim Hair & Body Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Island Swim Hair & Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6951a6ca-de98-411d-9dad-2cdb137f50dd">            <a href="https://www.sephora.com/product/isla-sirena-eau-de-parfum-P520324" data-model-name="Isla Sirena Eau De Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/efnSaArwVSr3Z6HvEfVMxa.jpg" alt="Isla Sirena Eau De Parfum With Coconut and Lime"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ellis Brooklyn</div>                                        <div class="featured__title">Isla Sirena Eau De Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="09b367fd-6570-4ecb-95f4-762d6e7a66cc">            <a href="https://www.ulta.com/p/body-mist-by-vacation-pimprod2051691?sku=2639524" data-model-name=""Grand Cuvée" Body Mist " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UbsNyuvtVyMwhzbPFuSqTb.png" alt="Body Mist by Vacation - "grand Cuvée""></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vacation</div>                                        <div class="featured__title">"Grand Cuvée" Body Mist </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-soft-projection"><span>Soft Projection</span></h2><p>"There’s also growing interest in softer projection. People still want memorable fragrances, but they’re leaning towards scents that feel intimate and effortless rather than overly loud," adds Sinclair. On a practical level, this makes perfect sense. Heat amplifies fragrance (hence why you apply it on your pulse points, where your blood vessels emit more warmth), so during summer, you might notice that even the lightest <a href="https://www.whowhatwear.com/beauty/fragrance/best-skin-scents-for-women" target="_blank">skin scents</a> have a more intense sillage. Just some food for thought for those partial to a louder "beast mode" perfume at other points of the year! To nail that softly radiant vibe, Sinclair recommends snagging fragrances with skin musks and soft woods, which "create that effortless sun-warmed skin feeling." </p>        <div class="featured_product_block featured_block_hero" data-id="ba66588b-4f84-4da9-9fb2-2dcb4cfd17fb">            <a href="https://www.sephora.com/product/angel-dust-eau-de-parfum-P522179?" data-model-name="Angel Dust Eau De Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d4CL6ZDW3TU9VShruERtfe.jpg" alt="Angel Dust Eau De Parfum With Bergamot and Woody Musk"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fugazzi</div>                                        <div class="featured__title">Angel Dust Eau De Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="9f851cd9-110f-4ac8-b3d6-37e34d9f7bba">            <a href="https://www.sephora.com/product/mineral-milk-eau-de-parfum-P520287?skuId=2926061" data-model-name="Mineral Milk Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ovFUNKDy6n6nbB59ksqLee.jpg" alt="Mineral Milk Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DedCool</div>                                        <div class="featured__title">Mineral Milk Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="92c6b021-af3e-4053-b5c4-2e7aa6421641">            <a href="https://wearefuturesociety.com/products/cloud-reverie-fragrance" data-model-name="Cloud Reverie" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:215,l:0,cw:1600,ch:1600,q:80/KMXJURWz7UG7GRMegTCYb9.webp" alt="Future Society, Cloud Reverie"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Future Society</div>                                        <div class="featured__title">Cloud Reverie</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-confusing-botanicals"><span>"Confusing" Botanicals</span></h2><p>Do you want to smell like an unripe banana? What about beetroot or wasabi? Trizzino finds these perplexing notes "genuinely fascinating," describing them as "unusual botanicals that sound like they shouldn't work but absolutely do on skin." The best part? When someone asks you what fragrance you're wearing—because they surely will when you smell that delectable—you get to clock their reaction when you respond with something like, "Oh, this? It's a butternut squash perfume." </p>        <div class="featured_product_block featured_block_hero" data-id="7a0e020b-53e6-481b-a925-4722558e544e">            <a href="https://www.revolve.com/abel-miami-split-eau-de-parfum/dp/ABLR-WU52" data-model-name="Miami Split Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:201,l:0,cw:967,ch:967,q:80/HkJhMkZugzzkjmy7ZAAYeK.jpg" alt="Miami Split Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Abel</div>                                        <div class="featured__title">Miami Split Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="65076ea1-e617-496b-aeb8-57fd0f052de5">            <a href="https://www.nordstrom.com/s/veggies-travel-cologne-trio-gift-set-nordstrom-exclusive/8969217" data-model-name="Veggies Cologne Trio Gift Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:240,l:0,cw:780,ch:780,q:80/rPjE2PggQvsAJ3ZyfVjfNh.jpg" alt="Veggies Travel Cologne Trio Gift Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Veggies Cologne Trio Gift Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="b36479cc-de0e-4c9f-89a9-42760f16b061">            <a href="https://www.walmart.com/ip/Paco-Rabanne-Unisex-Crazy-Me-EDP-Spray-2-1-oz-Fragrances-3349668570492/634570804" data-model-name="Crazy Me EDP Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/henM5upZ2efzuzRZkRM5FG.jpg" alt="Paco Rabanne Unisex Crazy Me Edp Spray 2.1 Oz Fragrances 3349668570492"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Paco Rabanne</div>                                        <div class="featured__title">Crazy Me EDP Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-multisensory-scents"><span>Multisensory Scents</span></h2><p>Take it from Trizzino: "Fragrance is no longer just something you wear. It's becoming something you <em>experience</em>." While we've only scratched the surface of possibilities, she says, she cites brands like <a href="https://www.bleunour.com/" target="_blank">Bleu Nour</a> and <a href="https://others.co/" target="_blank">Øthers</a> that create a 360-degree scent experience. Bleu Nour, for instance, translates each of its scents into colors, influenced by the founder's synesthesia, while each bottle at Øthers comes with six months of access to its meditation app (though the brand is only sold in the U.K. at the moment!). <a href="https://www.dsanddurga.com/playlists?" target="_blank">D.S. & Durga </a>and <a href="https://eauso.com/blogs/news/the-world-of-music-scent-eauso-vert-spotify-playlists" target="_blank">Eauso Vert </a>similarly offer accompanying playlists with each of their scents, meant to fully immerse you in the fragrance story. Consider it a step further from <a href="https://www.whowhatwear.com/beauty/best-neurocosmetic-formulas" target="_blank"><u>neurocosmetics</u></a>, which contain specific actives to influence mood, sleep, stress, etc. As Trizzino adds, "The bar for what a scent needs to deliver has risen considerably." </p>        <div class="featured_product_block featured_block_hero" data-id="c9e58076-433a-4ef2-bbfb-b1ac9beb3259">            <a href="https://www.bleunour.com/products/neon-violette" data-model-name="Neon Violette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VuoAScdMo7muofigEzbopm.png" alt="Neon Violette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bleu Nour</div>                                        <div class="featured__title">Neon Violette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2c90a8b-cc24-4367-bc09-fce68c89d839">            <a href="https://www.fwrd.com/product-eauso-vert-vanilla-embers-eau-de-parfum/EAUF-WU1/" data-model-name="Vanilla Embers Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7e86X2gCSdixhea2aJm4zY.png" alt="Vanilla Embers Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>EAUSO VERT</div>                                        <div class="featured__title">Vanilla Embers Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="1fbb83cb-7d55-4332-9294-dad51f98e31e">            <a href="https://bluemercury.com/products/ds-durga-i-dont-know-what?" data-model-name="I Don't Know What" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RsaXQ4KAXZZuwwRdysyzgm.jpg" alt="I Don't Know What Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">I Don't Know What</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-functional-formats"><span>Functional Formats</span></h2><p>On the topic of functional fragrance, it's not only the juice inside that's meant to perform; fragrance formats themselves are becoming increasingly versatile. "Last summer, <a href="https://www.whowhatwear.com/body-sprays-for-women" target="_blank">body mists </a>and <a href="https://www.whowhatwear.com/best-hair-perfumes" target="_blank">hair perfumes</a> were the exciting new frontier. This summer, those are table stakes, and the conversation has moved to functional hybrid formats," Trizzino explains. Think beautifully scented serums, hair oils, and SPF mists (it is summer, after all!). "Fragrance is no longer a separate step in the routine; it's embedded into every step," shares Trizzino. All the more reason to master your <a href="https://www.whowhatwear.com/how-to-layer-perfume" target="_blank"><u>layering technique</u></a>. </p>        <div class="featured_product_block featured_block_hero" data-id="5e44f6fb-4753-46a1-bd49-9babaa99e605">            <a href="https://www.revolve.com/liis-bo-hydrating-lotion/dp/LIIR-WU18/" data-model-name="Bo Hydrating Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VAbzbac34orTYRZTVpQhWo.png" alt="Bo Hydrating Lotion"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Liis</div>                                        <div class="featured__title">Bo Hydrating Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="029b8fe5-a095-4ff2-9cf4-3c0dd51d93ab">            <a href="https://www.chanel.com/us/fragrance/p/116959/coco-mademoiselle-pearly-body-oil/" data-model-name="Coco Mademoiselle Pearly Body Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K7z3vkY98gcsrK58YtmxDA.png" alt="Only Human Mylk De Parfum - 5 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Coco Mademoiselle Pearly Body Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="db7d765a-3171-4100-a215-5aa1efca86a1">            <a href="http://sephora.com/product/the-lightweight-glassy-hair-oil-mist-for-shine-P521722" data-model-name="The Glassy Smooth Hair Oil " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZsNcBn3z6FUEk9Fk4XwfE4.jpg" alt="The Lightweight Glassy Hair Oil Mist for Shine"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chris McMillan</div>                                        <div class="featured__title">The Glassy Smooth Hair Oil </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ "Heavenly" and "Hypnotic"—My Most Complimented Perfumes All Have This One Thing in Common ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-tuberose-perfumes</link>
                                                                            <description>
                            <![CDATA[ Not your standard floral. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">SHdBPHbWfwSMrrmv3vpWj4</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/SdpNYMHLHHXaQmZ7zqqUtg-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 02 Jun 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Jun 2026 13:40:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                <p>For the longest time, I put myself in the category of not being a <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">floral perfume</a> person. <a href="https://www.whowhatwear.com/uk/best-rose-perfumes">Rose perfumes</a>? Never been that fussed. <a href="https://www.whowhatwear.com/beauty/fragrance/best-lavender-fragrances">Lavender perfumes</a>? Adore them on other people, but not for me. However, after a decade working as a beauty editor and amassing hundreds of<a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes"> perfumes</a>,  there became a common thread in some of my most-loved and <a href="https://www.whowhatwear.com/most-complimented-perfumes">most complimented perfumes</a>. And guess what? It's a floral note. Specifically, tuberose.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:117.15%;"><img id="qSDUh3h7AMYsME7hgG9dRS" name="daniellejinadu" alt="A photo of @daniellejinadu holding a bouquet of white flowers" src="https://cdn.mos.cms.futurecdn.net/qSDUh3h7AMYsME7hgG9dRS.jpg" mos="" align="middle" fullscreen="" width="1440" height="1687" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/daniellejinadu/?hl=en-gb" target="_blank">@daniellejinadu</a>)</span></figcaption></figure><p>And since making the connection, it turns out that I might be a florals person after all, with some of my all-time favourite scents being tuberose perfumes. Together, they've garnered me more compliments than I can keep track of, including one that had 10 people asking me what I was wearing in the space of an hour. Yep, tuberose really does have that effect on people.</p><h3 class="article-body__section" id="section-what-does-tuberose-smell-like"><span>What Does Tuberose Smell Like?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="uywCCNLzBi5zj38rQzpEdS" name="@jastookes" alt="A photo of Jasmine Tookes in a white dress standing amongst a garden in the evening light" src="https://cdn.mos.cms.futurecdn.net/uywCCNLzBi5zj38rQzpEdS.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jastookes/?hl=en-gb" target="_blank">@jastookes</a>)</span></figcaption></figure><p>Tuberose is a white floral that smells creamy, milky, sweet, a little green and waxy, and even animalic and carnal. Known as "the Queen of the night" in perfumery, this intoxicating flower begins to release its scent after sunset. It's so heady and intoxicating, in fact, that throughout history, well-to-do ladies were forbidden to walk through tuberose fields for the fear that the scent would arouse uncontrollable desire. And if that isn't an advert for how intoxicating tuberose smells, I don't know what is. Out of all the florals, tuberose is the most lustful of the bunch, making it particularly good for alluring and sensual fragrances that get you noticed.<br><br>Having done my beauty editor boots on the ground journalism and worn many tuberose perfumes out in the wild, I can confirm that this perfume note is a guaranteed compliment-magnet. Scroll on for the best tuberose perfumes that should come with a warning—they smell <em>heavenly.</em></p><h3 class="article-body__section" id="section-best-tuberose-perfumes"><span>Best Tuberose Perfumes</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rZ4AnbXzuy3YYYVz34Viqn" name="IMG_3291" alt="A photo of tuberose perfumes in beauty editor Eleanor Vousden's collection" src="https://cdn.mos.cms.futurecdn.net/rZ4AnbXzuy3YYYVz34Viqn.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><ul><li><strong>Best Overall: </strong><a href="https://www.harrods.com/en-gb/p/maison-crivelli-tubereuse-astrale-extrait-de-parfum-50ml-000000000007597119" target="_blank">Maison Crivelli Tubéreuse Astrale</a></li><li><strong>Best Fresh Tuberose: </strong><a href="https://www.diptyqueparis.com/en_uk/p/do-son-eau-de-parfum-75ml-1.html" target="_blank">Diptyque Do Son</a></li><li><strong>Best Long-Lasting Tuberose: </strong><a href="https://www.harrods.com/en-gb/p/matiere-premiere-french-flower-eau-de-parfum-50ml-000000000007259625" target="_blank">Matiere Premiere French Flower</a></li><li><strong>Best Smoky Tuberose: </strong><a href="https://www.libertylondon.com/uk/liberty-1875-eau-de-parfum-100ml-R638691006.html" target="_blank">LBTY Fragrance Liberty 1875</a></li><li><strong>Best Evening Tuberose: </strong><a href="https://www.lookfantastic.com/p/givenchy-l-interdit-eau-de-parfum-absolu-35ml/15399235/" target="_blank">Givenchy L'Interdit Absolu </a></li></ul><h2 id="1-maison-crivelli-tubereuse-astrale">1. Maison Crivelli Tubéreuse Astrale</h2>        <div class="featured_product_block featured_block_standard" data-id="0bbdf8db-8fab-4707-a28c-9c3530350afc">            <a href="https://www.harrods.com/en-gb/p/maison-crivelli-tubereuse-astrale-extrait-de-parfum-50ml-000000000007597119" data-model-name="Tubéreuse Astrale Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:116,l:0,cw:2400,ch:2400,q:80/L3J2zDYA9RGMPWfPguSNxd.jpg" alt="Maison Crivelli Tubéreuse Astrale Extrait De Parfum (50ml)"><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Crivelli</div>                                        <div class="featured__title">Tubéreuse Astrale Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Cinnamon bark, tuberose, osmanthus, carrot seed, cistus, leather, musk<br><br>It's difficult to put into words just how breathtaking <a href="https://www.whowhatwear.com/beauty/fragrance/maison-crivelli-tuberose-astrale">Tubéreuse Astrale</a> is, but if I only had three words, it would be creamy, velvety and smouldering. Inspired by <a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-crivelli-perfumes">Maison Crivelli</a><a href="https://www.whowhatwear.com/beauty/fragrance/maison-crivelli-oud-maracuja-review">'</a>s founder's memory of standing beneath a sky scattered with stars, surrounded by fields of creamy tuberose, it perfectly captures that sense of awe and wonder of stargazing. A floral leather at its core, it evokes the beauty of twinkling constellations in the night sky. The tuberose is milky, hypnotic and deeply sensual, made even more alluring by the warmth of cinnamon that sets your skin ablaze, and a soft, suede-like musk that lingers beneath it. There's also a delicate peach-skin quality running throughout—fuzzy and slightly juicy—which makes the fragrance feel all the more addictive and unforgettable. I once wore this to our beauty awards and racked up 10 compliments in one hour.</p></p>                </div>                            </div>        </div><h2 id="2-diptyque-do-son">2. Diptyque Do Son</h2>        <div class="featured_product_block featured_block_standard" data-id="ce588bb0-acba-4083-b2c2-3c099d2ade00">            <a href="https://www.diptyqueparis.com/en_uk/p/do-son-eau-de-parfum-75ml-1.html" data-model-name="Do Son Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:604,l:0,cw:2292,ch:2292,q:80/MgZCVaCbHnWQzmTEJFVNwe.jpg" alt="Do Son - Eau De Parfum"><span class='featured__label standard__label'>Best Fresh Tuberose</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Do Son Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Tuberose, orange blossom, jasmine, amberwood<br><br>Do Son was the fragrance that first got me into tuberose perfumes, and it remains one of my favourites in both <a href="https://www.whowhatwear.com/uk/best-diptyque-perfumes">Diptyque's</a> eau de toilette and eau de parfum forms, which are both alluring in different ways. The former is both creamy and bright, and feels like burying your nose into the fluffy, velvet-soft petals of a white bouquet, and has a breezy marine quality that smells like a spring walk along the coastline. If you prefer something headier and sensual, then the eau de parfum brings in amberwood that doubles down on the sensual smoothness of the creamy tuberose and accompanying white florals.</p></p>                </div>                            </div>        </div><h2 id="3-matiere-premiere-french-flower-eau-de-parfum">3. Matiere Premiere French Flower Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="debbb691-bb3b-405b-b9fb-434a22eb7388">            <a href="https://www.harrods.com/en-gb/p/matiere-premiere-french-flower-eau-de-parfum-50ml-000000000007259625" data-model-name="French Flower Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:64,l:0,cw:2400,ch:2400,q:80/2DUyrsSbdduNLhSvqjfEud.jpg" alt="Matiere Premiere French Flower Eau De Parfum (50ml)"><span class='featured__label standard__label'>Best Long-Lasting Tuberose</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Matiere Premiere</div>                                        <div class="featured__title">French Flower Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Tuberose absolute, enfleurage tuberose, ginger, Chinese tea leaf essence, green pear<br><br>Put simply, this tuberose perfume is <em>breathtaking</em>. Milky, green and sensual, this fragrance doubles down on two forms of tuberose that make the creamy flower even more voluptuous as it blooms on the skin (it lasts and lasts). <a href="https://www.whowhatwear.com/beauty/fragrance/best-matiere-premiere-perfumes">Matiere Premiere perfumes</a> focus on raw materials as the star of each scent, and smelling this fragrance is like being immersed in the fragrance house's tuberose fields in Grasse in late summer, as the heady, hypnotic scent fills the evening air. If you want a straight-up tuberose perfume without the fuss of other notes, then I implore you to try it. It leaves a luminous trail that is a total compliment magnet.</p></p>                </div>                            </div>        </div><h2 id="4-jo-malone-london-tuberose-angelica">4. Jo Malone London Tuberose Angelica</h2>        <div class="featured_product_block featured_block_standard" data-id="569fb854-00c4-4764-9807-c219534a5661">            <a href="https://www.jomalone.co.uk/product/25946/110451/colognes/tuberose-angelica-cologne-intense" data-model-name="Tuberose Angelica Cologne Intense" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SmC9RgwFdRDbiW8n7nDjmd.png" alt="Tuberose Angelica Cologne Intense - 100ml"><span class='featured__label standard__label'>Best Tuberose Cologne</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Tuberose Angelica Cologne Intense</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Angelica, tuberose, amberwood<br><br><a href="https://www.whowhatwear.com/uk/best-jo-malone-perfumes">Jo Malone London's</a> take on tuberose is mesmerising, like you've stumbled into a secret garden filled with the blooming florals under the glow of moonlight. The creamy white petals unfurl on the skin, and are contrasted with a green bitterness of angelica and warm, woodsy amberwood that makes you want to nuzzle your nose into your wrists again and again. It's part of Jo Malone London's Cologne Intense collection, which tends to last longer. That being said, it's not a fragrance that overwhelms you or those around you, so if you want a more subtle nod to tuberose, this is a beauitful one that clings close to the skin.</p></p>                </div>                            </div>        </div><h2 id="5-byredo-casablanca-lily">5. Byredo Casablanca Lily</h2>        <div class="featured_product_block featured_block_standard" data-id="1b7a0f67-665c-46c3-ac98-c1fe14a79720">            <a href="https://www.byredo.com/uk_en/p/casablanca-lily-night-veils-perfume-extract-70ml" data-model-name="Casablanca Lily Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WfgwyqwC2RoAAWhMDwpK99.jpg" alt="Casablanca Lily"><span class='featured__label standard__label'>Best Tuberose Extrait</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Casablanca Lily Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Plum, gardenia, carnation, Indian tuberose, rosewood, honey accord<br><br>I once saw someone describe this <a href="https://www.whowhatwear.com/beauty/fragrance/best-extrait-perfumes">perfume extrait</a> as "like having sex in a Bentley" on TikTok, and was immediately intrigued. This <a href="https://www.whowhatwear.com/uk/byredo-perfume">Byredo perfume</a> smells <em>so</em> utterly classy and elegant. Don't let the name fool you, for the tuberose is the standout flower in this luxurious floral scent that radiates dark, feminine energy. It opens with juicy plum before melting into the creamy tuberose and gardenia that feels like you're luxuriating in a bed of white petals. Coupled with honey, it's smooth and a little sweet before drying down into a warm rosewood base.</p></p>                </div>                            </div>        </div><h2 id="6-zara-tuberose">6. Zara Tuberose</h2>        <div class="featured_product_block featured_block_standard" data-id="aa8702b5-e9ef-4b84-bdb9-0520da8d03a1">            <a href="https://www.zara.com/uk/en/tuberose-edt-90ml--3-04-fl--oz---p20120877.html" data-model-name="Tuberose Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8N3qEJ6vndCu56VTzHx6VL.jpg" alt="Zara Tuberose Edt 90ml"><span class='featured__label standard__label'>Best Affordable Tuberose </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Zara</div>                                        <div class="featured__title">Tuberose Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Tuberose, vanilla, spices<br><br>If you want to dabble in a tuberose perfume without breaking the bank, then <a href="https://www.whowhatwear.com/uk/best-zara-perfumes">Zara's perfumes</a> are a great way to experiment with this white floral note. This one has the distinctive creaminess of tuberose, coupled with a powdery quality and a hint of warming spice and smooth, decadent vanilla that makes it a great wearable entryway into tuberose scents for less than £20.</p></p>                </div>                            </div>        </div><h2 id="7-lbty-fragrance-liberty-1875">7. LBTY Fragrance Liberty 1875 </h2>        <div class="featured_product_block featured_block_standard" data-id="33de592d-9357-44ed-8e84-d2e54c96a1c5">            <a href="https://www.libertylondon.com/uk/liberty-1875-eau-de-parfum-100ml-000838781.html" data-model-name="Liberty 1875 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:47,l:0,cw:1000,ch:1000,q:80/sgAhkUnoYWwdUxzepvknpK.jpg" alt="Liberty 1875 Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Luxury Tuberose</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LBTY Fragrance</div>                                        <div class="featured__title">Liberty 1875 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, juniper, jasmine, Indian tuberose, ylang ylang, coumarin, tobacco, vanilla<br><br>This isn't a running-through-the-flower-fields-in-a-white-dress sort of tuberose perfume. Instead, it's the type of perfume I could imagine a vintage velvet suit-clad woman wearing in a dimly lit, smoky bar. If you find most tuberose perfumes lean far too floral, then you have to try this take on the creamy flower, which is contrasted with spicy <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla</a> and tobacco that unfurls from the skin and gives it an attitude.</p></p>                </div>                            </div>        </div><h2 id="8-givenchy-l-interdit-absolu">8. Givenchy L'Interdit Absolu</h2>        <div class="featured_product_block featured_block_standard" data-id="770c05da-39ea-4c9b-874f-70375989f8c8">            <a href="https://www.boots.com/givenchy-l-interdit-absolu-eau-de-parfum-intense-80ml-10343923" data-model-name="L'Interdit Absolu Eau De Parfum Intense" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/H67Gw6X6stVKxziQg6HusZ.webp" alt="Givenchy L'interdit Absolu Eau De Parfum Intense 80ml"><span class='featured__label standard__label'>Best Evening Tuberose</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Givenchy</div>                                        <div class="featured__title">L'Interdit Absolu Eau De Parfum Intense</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong> Neroli, lavender, cardamom, orange blossom, tuberose jasmine, tobacco, patchouli, vetiver<br><br>If you're in need of a date night perfume,  then allow me to point you in the direction of Givenchy L'Interdit Absolu. Whilst tuberose isn't the star of this perfume, it leans heavily on the white florals and has an utterly intoxicating cocktail of mouthwatering neroli, hypnotic lavender and swirling, smoky tobacco that leaves an alluring trail wherever you go as it dries down into a sensual and earthy patchouli base. It smells absolutely <em>divine</em>. I love it as an evening scent, but also as a <a href="https://www.whowhatwear.com/best-winter-perfumes">winter perfume</a> when I want to smell cocooned in an alluring fragrance.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Diptyque's Summer Collection Is So Chic—8 Limited-Edition Items I'm Eyeing ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/diptyque-summer-collection-2026</link>
                                                                            <description>
                            <![CDATA[ Fresh and floral, it's inspired by a summer water garden. ]]>
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                                                                        <pubDate>Sat, 30 May 2026 09:00:00 +0000</pubDate>                                                                                                                                <updated>Sat, 30 May 2026 18:29:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Diptyque]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Diptyque products]]></media:description>                                                            <media:text><![CDATA[Diptyque products]]></media:text>
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                                <p>As a beauty editor, I know there's no better way to elevate my routine than by introducing a <a href="https://www.whowhatwear.com/best-diptyque-perfumes">Diptyque</a> item into it. The iconic French fragrance house never fails me, especially when it drops seasonal, limited-edition collections, like it just did with its <a href="https://www.diptyqueparis.com/en_us/l/summer-collection.html">2026 summer collection</a>. </p><p>Inspired by a "summer water garden," the brand's new collection centers around the iconic <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/eau-des-sens-eau-de-toilette-sum26sens100.html">Eau de Sens</a> fragrance, a fresh, fruity-floral concoction. (It just so happens to be one of my all-time favorite Diptyque fragrances, but more on that in a minute.) The brand says the collection is meant to encapsulate "the calming sound of water in motion, the sight of glimmering droplets," and "peaceful pathways shaped by bubbling fountains, calm pools, and flowing streams." Rest assured that each item is as evocative and imaginative as the description. Below, see a selection of eight limited-edition items I'm eyeing for the upcoming season. </p>        <div class="featured_product_block featured_block_standard" data-id="6dac1ec2-eb9f-48c8-98f3-915134f65b70">            <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/eau-des-sens-eau-de-toilette-sum26sens100.html" data-model-name="Eau des Sens Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.48%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NfEm63qw2B8EbxDJZctHDV.jpg" alt="Eau Des Sens - Eau De Toilette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Eau des Sens Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Diptyque's Eau de Sens is the centerpiece of the collection. It carries notes of branches, leaves, blossoms, and fruit, uniting "every aspect of bitter orange." Equally fresh, floral, and fruity, I can wear it year-round, yet I tend to fixate on it in the summer months. And this year, I'm fixating on this stunning, limited-edition bottle, which features original mosaic work by artist Mathilde Jonquière. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d7953b13-eba0-4791-b70d-b5b90cb29d08">            <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/eau-des-sens-hair-mist-sum26hmist.html" data-model-name="Eau des Sens Hair Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.48%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KCPaMyt359GJ7tsgnfpoSX.jpg" alt="Eau Des Sens - Hair Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Eau des Sens Hair Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Don't forget the matching hair mist for softly scented strands. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ab02b405-641b-4fbd-8ef4-967a3cf23c94">            <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/eau-des-sens-perfumed-hand-cream-senshcream.html" data-model-name="Eau des Sens Perfumed Hand Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8tzT9nMQ7wCBijkNWbBnoL.jpg" alt="Eau Des Sens - Perfumed Hand Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Eau des Sens Perfumed Hand Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This Diptyque hand cream is the perfect little luxury for summer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ff0234d9-e9b4-411c-b83b-84f2c7d5a6e9">            <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/set-of-3-eaux-de-toilette-pre-composed-sum263x7-5.html" data-model-name="Set of 3 Eaux de Toilette Pre-Composed" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WMnxCx2pitz8CgJgNPPjQo.jpg" alt="Set of 3 Eaux De Toilette - Pre-Composed"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Set of 3 Eaux de Toilette Pre-Composed</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This travel-size set of three eaux de toilette is at the top of my list. It features some of Diptyque's most sophisticated summer scents. There's the aforementioned Eau de Sens, as well as <a href="https://www.diptyqueparis.com/en_us/p/ilio-eau-de-toilette-100ml-4.html">Ilio </a>(a sun-soaked combo of prickly pear, bergamot, jasmine, and iris) and <a href="https://www.diptyqueparis.com/en_us/p/philosykos-eau-de-toilette-100ml-1.html">Philosykos</a> (a fresh, woody fragrance that's inspired by fig trees). It's literally all three of my favorite Diptyque fragrances. Lucky me. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="412ac9e6-14e3-4899-84bd-c023d9e5eb8c">            <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/pinede-pine-grove-classic-candle-sum26pi190.html" data-model-name="Pinède (Pine Grove) Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XukSgjWWiURqz55oWiHtVj.jpg" alt="Pinède (pine Grove) - Classic Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Pinède (Pine Grove) Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The new Pinède (Pine Grove) Candle is Diptyque's latest scent. It's dry and resinous, evoking the "sheltering warmth of undergrowth stirred by a gentle breeze." Once again, it features a mosaic illustration by Mathilde Jonquière, which matches the <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/pine-grove-green-pyramid-lid-for-classic-candles-deco01690.html">Pine Grove Green Pyramid Lid</a> and <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/matchbox-pinede-pine-grove-design-deco01689.html">Matchbox</a>.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d131ed6d-f97b-4e1b-9203-31bf882477c7">            <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/lemongrass-geranium-perfumed-cleansing-body-gel-sum26sgel200.html" data-model-name="Lemongrass & Geranium - Perfumed Cleansing Body Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9BqCksf5LWzZxM6ihBYreZ.jpg" alt="Lemongrass & Geranium - Perfumed Cleansing Body Gel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Lemongrass & Geranium - Perfumed Cleansing Body Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This isn't any standard bodywash. It's scented with an aromatic blend of essential oils—lemongrass, geranium, and lemon eucalyptus, which are known to help repel mosquitoes. In true Diptyque fashion, it's practical <em>and</em> chic.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="726b4ca3-124a-4749-852a-9cb8be8b106a">            <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/lemongrass-geranium-after-sun-milky-gel-for-the-body-sum26milk200.html" data-model-name="Lemongrass & Geranium After-Sun Milky-Gel for the Body" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xqwHxPaBiuWtcPBdFTS2NB.jpg" alt="Lemongrass & Geranium - After-Sun Milky-Gel for the Body"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Lemongrass & Geranium After-Sun Milky-Gel for the Body</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It's official. This is set to be the most luxurious after-sun product I've ever owned. The milky-gel formula soothes, hydrates, and refreshes the skin, while the lemongrass-geranium fragrance softly scents it. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25f196f9-7f5e-4f6b-89b4-0dfcd48e0fe0">            <a href="https://www.diptyqueparis.com/en_us/p/summer-collection/lemongrass-geranium-summer-body-spray-with-essential-oils-sum26mosquit.html" data-model-name="Lemongrass & Geranium Summer Body Spray With Essential Oils" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tsNRtGjQWMUU3DpNkY4TCF.jpg" alt="Lemongrass & Geranium - Summer Body Spray With Essential Oils"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Lemongrass & Geranium Summer Body Spray With Essential Oils</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Yes, chic bug spray <em>does</em> exist. This limited-edition Body Spray does double duty. Not only does it smell <em>divine</em>, but it repels mosquitoes with an aromatic blend of lemongrass, geranium, lemon eucalyptus, neroli, and orange blossom. </p><p><strong>To shop the full collection, head to </strong><a href="https://www.diptyqueparis.com/en_us/l/summer-collection.html"><strong>Diptyque's website</strong></a><strong>. </strong></p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ If Marie Antoinette, Ribbon, and Coquette Blush Are Your Hyperfixations, This Scent Was Made for You ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-fruity-gourmand-perfumes</link>
                                                                            <description>
                            <![CDATA[ Sticky-sweet yet so sophisticated. ]]>
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                                                                        <pubDate>Fri, 29 May 2026 09:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 29 May 2026 21:37:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of images of women in corsets, Marie Antoinette-inspired wigs, and fur-lined or floral outfits with fruity gourmand perfumes laid on top.]]></media:description>                                                            <media:text><![CDATA[A collage of images of women in corsets, Marie Antoinette-inspired wigs, and fur-lined or floral outfits with fruity gourmand perfumes laid on top.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of images of women in corsets, Marie Antoinette-inspired wigs, and fur-lined or floral outfits with fruity gourmand perfumes laid on top.]]></media:title>
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                                <p><a href="https://www.whowhatwear.com/beauty/fragrance"><u>Perfume</u></a> is the invisible armor we wear to tell others how we want to be perceived. It’s often tangled in our jobs—corporate girlies love a <a href="https://www.whowhatwear.com/beauty/fragrance/no-fragrance-fragrance-essence"><u>crisp, clean fragrance</u></a> that exudes sophistication—or reflective of our lifestyles (<a href="https://www.whowhatwear.com/beauty/fragrance/discotheque-brand-review"><u>party girls love perfume</u></a>, too). Other times, it’s seasonal, showing a deep respect for nature’s different stages. (<a href="https://www.whowhatwear.com/beauty/fragrance/best-aquatic-fragrances"><u>Aquatic scents</u></a> for summer, anyone?) Or maybe you just want your <a href="https://www.whowhatwear.com/fashion/spring/fashion-week-trends-spring-summer-2026"><u>S/S 26 wardrobe</u></a> to have a sunny, <a href="https://www.whowhatwear.com/beauty/fragrance/spring-to-summer-fragrances"><u>transition-season scent</u></a> that pulls everything together. Regardless of your sensorial motivations, perfume is also one of the easiest ways to express your style without uttering a word, so if <a href="https://www.whowhatwear.com/beauty/makeup/elle-fanning-makeup-interview"><u>blush blindness</u></a>, <a href="https://www.whowhatwear.com/beauty/rebecca-hessel-cohen-favorite-beauty-products"><u>LoveShackFancy</u></a>, or the <a href="https://www.whowhatwear.com/coquette-aesthetic"><u>coquette aesthetic</u></a> are phrases in your vocabulary, you’ll want to know about fruity gourmands. </p><p><a href="https://www.whowhatwear.com/best-gourmand-perfumes"><u>Gourmand perfumes</u></a>, or edible, dessert-inspired scents, have been trending for quite some time, but this variation of the category offers a refreshing twist. “A fruity gourmand fragrance blends the juicy brightness of fruits with creamy, indulgent notes that create an almost comforting sensation on the skin,” says <a href="https://www.instagram.com/sissifreeman/" target="_blank">Sissi Freeman</a>, CMO at Brazilian perfumery <a href="https://www.instagram.com/granadobrazil/" target="_blank"><u>Granado</u></a>. Decadent blends of cherry, pear, banana, berry, and citrus (to name a few) meld surprisingly well with popular gourmand notes like vanilla, tonka bean, caramel, and honey, resulting in complex scents that veer sophisticated over saccharine. </p><p>“Gourmand fragrances have become increasingly popular because they create an immediate emotional connection,” Freeman adds. The expert goes on to explain that these comforting and uplifting scents are particularly appealing to people nowadays, given the emotional release attached to scent. “There’s something very instinctive and nostalgic about these accords—they feel warm, inviting, and easy to connect with.”</p><p>Below are 11 fruity, sweet scents that swing all the way from softly sophisticated to Marie Antoinette in fragrance form. They’re good enough to eat.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="JLHMsnLSmGeGtbNiRR9qCX" name="IMG_8295" alt="Image of ice cream melting." src="https://cdn.mos.cms.futurecdn.net/JLHMsnLSmGeGtbNiRR9qCX.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Vault Stock)</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-fruity-gourmand-perfumes-of-2026-at-a-glance"><span>The Best Fruity Gourmand Perfumes of 2026, at a Glance</span></h2><ul><li><strong>Best Overall:</strong> <a href="https://www.sephora.com/product/miutine-eau-de-parfum-with-strawberry-vanilla-P517175" target="_blank"><u>Miu Miu Miutine Eau de Parfum</u></a></li><li><strong>Best Strawberry:</strong> <a href="https://www.sephora.com/product/miami-shake-eau-de-parfum-P514499" target="_blank"><u>Juliette Has a Gun Miami Shake Eau de Parfum</u></a></li><li><strong>Best Banana:</strong> <a href="https://www.sephora.com/product/banana-milkshake-hair-body-fragrance-mist-P520292" target="_blank"><u>Ellis Brooklyn Banana Milkshake Fragrance Mist</u></a></li><li><strong>Best Cherry:</strong> <a href="https://www.sephora.com/product/lost-cherry-P436489" target="_blank"><u>Tom Ford Lost Cherry Eau de Parfum</u></a></li><li><strong>Best Raspberry</strong>: <a href="https://www.sephora.com/product/libre-berry-crush-P520837" target="_blank"><u>YSL Beauty Libre Berry Crush Eau de Parfum</u></a></li></ul><h3 class="article-body__section" id="section-best-overall-miu-miu-miutine-eau-de-parfum"><span>Best Overall: Miu Miu Miutine Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="9663715e-c043-470d-908a-7a84100b779d">            <a href="https://www.sephora.com/product/miutine-eau-de-parfum-with-strawberry-vanilla-P517175" data-model-name="Miutine Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mVK3ugVexboZ6eWhxgjDke.jpg" alt="Miutine Eau De Parfum With Strawberry & Vanilla"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Miu Miu</div>                                        <div class="featured__title">Miutine Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Sophisticated, everyday-appropriate, not overly sweet </p><p><strong>Cons:</strong> May not be sweet enough for big gourmand fans </p><p><strong>Key notes:</strong> Wild strawberry, vanilla accord, brown sugar, gardenia </p><p>If you want to dip your toes into the water without diving right in, I’d suggest trying Miu Miu’s Miutine. This chic, doll-like scent flirts with playful caramelized vanilla notes and earthy patchouli simultaneously, offering a complex flavor that many fruity gourmands can’t accomplish. It’s sophisticated and sweet without smelling cloying, and generally a crowdpleaser—meaning that this is the safest (and possibly chicest) way to begin your foray into the category. </p><p><strong>Customer review:</strong> “I just bought this fragrance, and I've already received my first compliment. It has great staying power. It smells sweet, exquisite, and elegant. I could wear it every day because I love it so much. I recommend it 1000%.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="vMjMtgTfJyr5fyZXxPGfXR" name="625879142_18387677251144786_7212955571616719444_n" alt="An image of a woman with a pink dress on, a fur shawl, and a flower in her updo." src="https://cdn.mos.cms.futurecdn.net/vMjMtgTfJyr5fyZXxPGfXR.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DUOxlMOiIFV/?img_index=5" target="_blank">emnitta</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-strawberry-juliette-has-a-gun-miami-shake-eau-de-parfum"><span>Best Strawberry: Juliette Has a Gun Miami Shake Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="78069058-ba7b-439e-afd4-bcb1549d2581">            <a href="https://www.sephora.com/product/miami-shake-eau-de-parfum-P514499" data-model-name="Miami Shake Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ef4EG7fMwwbtdueyFvvX6f.jpg" alt="Miami Shake Eau De Parfum With Strawberry & Vanilla"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Juliette Has a Gun</div>                                        <div class="featured__title">Miami Shake Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Balances sweet and refreshing notes, playful and youthful </p><p><strong>Cons:</strong> Shoppers report that in-store testing is necessary, smells different on everyone after drying down</p><p><strong>Key notes:</strong> Wild strawberry, creamy musk, orange blossom, vanilla absolute </p><p>While Miu Miu’s strawberry-infused Miutine errs on the floral side, Juliette Has a Gun's Miami Shake is a strawberry milkshake to the face. The brand describes this scent as a “velvety scoop of ice cream on a hot summer day,” and shoppers would have to agree. As the hours pass, this scent oscillates from juicy strawberry notes to skin-reactive creamy musks, which shoppers say smell vastly different on everyone. It’s worth giving this one a spritz in-store to see whether you prefer the fragrance’s whipped-cream aftertaste (err, smell?). </p><p><strong>Customer review:</strong> “This scent starts off [with] sweet strawberry. Then it dries down to a beautiful creamy, musky vanilla. I absolutely love the longevity (8-plus hours) of this scent and how unique it is. It’s playful and sexy. I’d compare it to Milky Musk by Kayali, without the pepper scent.”</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-banana-ellis-brooklyn-banana-milkshake-fragrance-mist"><span>Best Banana: Ellis Brooklyn Banana Milkshake Fragrance Mist</span></h3>        <div class="featured_product_block featured_block_standard" data-id="51ddee91-d502-4dc6-a2b4-74eeb5ac7117">            <a href="https://www.sephora.com/product/banana-milkshake-hair-body-fragrance-mist-P520292" data-model-name="Banana Milkshake Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BFHshQQVRP49WrYFkzKE7f.jpg" alt="Banana Milkshake Hair and Body Fragrance Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ellis Brooklyn</div>                                        <div class="featured__title">Banana Milkshake Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Lightweight scent, cost-effective, sophisticated yet playful </p><p><strong>Cons:</strong> Some shoppers cite the scent of sunscreen (but hey, this adds to the summery vibes) </p><p><strong>Key notes:</strong> Banana milk, musk melon, vanilla orchid </p><p><a href="https://www.whowhatwear.com/beauty/fragrance/best-banana-perfumes"><u>Banana scents</u></a> are à la mode right now, so if you’re a sweet gourmand lover, you’ll want to pay attention to this subcategory—especially this airy fragrance from Ellis Brooklyn. The lightweight hair and body mist offers a touch of tropical sweetness to any warm base perfume, making this a great layering act, and adds a wash of summery goodness when worn alone. Complementary notes of musky melon and vanilla orchid make the combination sweetly nostalgic.</p><p><strong>Customer review:</strong> “Banana Milkshake instantly transports you to a sweet, sunny paradise. … This body mist evokes feelings of youthful energy, and cozy indulgence—perfect for casual outings, brunch, or layered to create the perfect banana-gourmand masterpiece. If you’re on the hunt for a tropical body mist that’s both sweet and sophisticated, Banana Milkshake is a must-have addition to your fragrance collection.”</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1125px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="PUFpxKgcAztoqjeWD5Gnid" name="485000304_18486908842018443_7754405663760125277_n" alt="A woman wearing a pink tweed suit with a pillbox hat, an attached veil, and black sunglasses." src="https://cdn.mos.cms.futurecdn.net/PUFpxKgcAztoqjeWD5Gnid.jpg" mos="" align="middle" fullscreen="" width="1125" height="1406" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DHUK98kxd_3/" target="_blank">dananozime</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-cherry-tom-ford-lost-cherry-eau-de-parfum"><span>Best Cherry: Tom Ford Lost Cherry Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="68be488b-a720-4f65-b763-444f26dde293">            <a href="https://www.sephora.com/product/lost-cherry-P436489" data-model-name="Lost Cherry Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vmBjrLxaAmwdGbE7kAncDf.jpg" alt="Lost Cherry Eau De Parfum With Black Cherry & Rose"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Lost Cherry Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Date-night scent, sensual, warmer than most fruity gourmands</p><p><strong>Cons:</strong> Quite expensive </p><p><strong>Key notes:</strong> Black cherry, almond, tonka bean </p><p>Who What Wear editors are dedicated fans of Tom Ford’s Lost Cherry perfume, as it’s a deeper, more sensual take on the fruity gourmand category. While most of these scents linger on the bright side of things, smelling like summer, boardwalks, and ballet slipper ribbons, this scent invites you to take a walk on the dark side. This unisex scent douses the wearer in a wash of black cherry, almond, and tonka bean, making this an <a href="https://www.whowhatwear.com/beauty/fragrance/best-first-date-fragrances-attractive-scents">irresistible date-night scent</a> or wintery gourmand. According to my fellow editors, it’s an instant compliment-earner. </p><p><strong>Customer review:</strong> “A luscious fragrance. The cherry comes on strong at first, but when it settles on the skin, you get the almond to balance it out. Very warm and sweet, the tonka balances it well. Smells like a sexy dessert, and the high concentration lasts and lasts all day! Another spectacular fragrance from Tom Ford.”</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-raspberry-ysl-beauty-libre-berry-crush-eau-de-parfum"><span>Best Raspberry: YSL Beauty Libre Berry Crush Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="d1e0c130-7603-45ea-b4b3-056f5e245a73">            <a href="https://www.sephora.com/product/libre-berry-crush-P520837" data-model-name="Libre Berry Crush Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZzsTNpLqMKwE5H3YAbLQpe.jpg" alt="Libre Berry Crush Eau De Parfum With Raspberry"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Libre Berry Crush Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Sweet without being overpowering, works year-round, long-lasting scent</p><p><strong>Cons:</strong> None I can think of </p><p><strong>Key notes:</strong> Raspberry, orange blossom, coconut, lavender </p><p>You’d be hard-pressed to find a beauty lover with access to the internet in the last six years who hasn’t tried YSL’s Libre, but Libre Berry Crush is the fruit upgrade that arrived right in time for Valentine’s Day this year. The Libre scent we all know and love (a nostalgic hit of lavender and orange blossom) is alchemized by the addition of vibrant raspberry and dreamy coconut. The result is a sweetly floral perfume that’s practically begging to play a role in your next date night. </p><p><strong>Customer review:</strong> “Smells amazing! I collect perfume, and Berry Crush was love at first sight for me. It smells so sweet and is a head turner. I get compliments. In my top 5 favorite perfumes. She is good in summer and winter, and lasts for hours!”</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3098px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="hcUANedi9SjM5AMimN9NTc" name="700124711_18403860814144786_5586401417721711342_n" alt="A woman in a red dress holding a rose." src="https://cdn.mos.cms.futurecdn.net/hcUANedi9SjM5AMimN9NTc.jpg" mos="" align="middle" fullscreen="" width="3098" height="3872" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DYZvu94CFZd/?img_index=8" target="_blank">emnitta</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-pear-juliette-has-a-gun-pear-inc"><span>Best Pear: Juliette Has a Gun Pear Inc.</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b0d59fda-66c6-444b-bb73-682d37b5b11c">            <a href="https://www.sephora.com/product/juliette-has-a-gun-pear-inc-P470219" data-model-name="Pear Inc." data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/55eorVVUtXbcfsMeLNzwue.jpg" alt="Pear Inc."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Juliette Has a Gun</div>                                        <div class="featured__title">Pear Inc.</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Refreshing notes, easy to layer, unique scent</p><p><strong>Cons:</strong> Not a stereotypical gourmand, if that’s what you’re looking for </p><p><strong>Key notes:</strong> Green pear accord, musk, ambroxan </p><p>Pear is one of the fruity notes that remains generally untapped in the perfume world, but this trailblazing scent from Juliette Has a Gun is changing all of that. While considerably more refreshing than most on this list, this pear-and-musk fragrance dries down into a semi-sweet confection on the skin, leaving the lightest touch of gourmand in its wake. If you prefer citrusy-sweetness over berries-and-cream concoctions, I’d recommend this bottle. </p><p><strong>Customer review:</strong> “When I say this is my all-time favorite scent, nothing can outdo this. The compliments I get, the way it lingers all day without reapplying, and even once in the shower, I can smell it. I don’t know what or why this is, but I’ll never stop buying it.” </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-pineapple-ellis-brooklyn-miami-nectar-eau-de-parfum"><span>Best Pineapple: Ellis Brooklyn Miami Nectar Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="08eac990-3f1f-40af-86b0-950095536b9e">            <a href="https://www.sephora.com/product/ellis-brooklyn-miami-nectar-eau-de-parfum-P511416" data-model-name="Miami Nectar Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/adZDixzaDhG4rTAKUD7Rpe.jpg" alt="Miami Nectar Eau De Parfum With Coconut and Pink Pineapple"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ellis Brooklyn</div>                                        <div class="featured__title">Miami Nectar Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Sophisticated yet playful, great for vacation, long-lasting scent</p><p><strong>Cons:</strong> Honestly, none </p><p><strong>Key notes:</strong> Pink pineapple, coconut water, vanilla, amber </p><p>Another citrus gourmand I adore (and never hesitate to pack for vacation) is Ellis Brooklyn’s Miami Nectar, a delectable combination of pink pineapple, vanilla, and coconut water. Though vanilla can often veer cloying (I personally can’t stand saccharine vanilla notes), the citrus fruit in this fragrance balances things out beautifully and smells like salty skin and frozen mocktails by the sea. </p><p><strong>Customer review:</strong> “Miami Nectar honestly smells like a tropical vacation in a bottle. The pineapple and coconut water make it smell juicy and fresh at first, then it dries down into a warm vanilla scent that feels really pretty and feminine. I usually don’t love super sweet perfumes, but this one feels balanced and wearable. Perfect for summer, beach days, or just if you want to smell warm and tropical all day.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.86%;"><img id="Cmaia4nCzib7PUzzsHtPVg" name="657487827_18454675246106583_4463904993200504146_n" alt="A green corset laced up with white ribbon." src="https://cdn.mos.cms.futurecdn.net/Cmaia4nCzib7PUzzsHtPVg.jpg" mos="" align="middle" fullscreen="" width="1440" height="1798" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/Cuw6qmsAYq5/?hl=en&img_index=5" target="_blank">gabriellaraeg</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-apple-ellis-brooklyn-apple-love-eau-de-parfum"><span>Best Apple: Ellis Brooklyn Apple Love Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="0f95ba10-ddac-4cb3-a747-8568fc045b4d">            <a href="https://www.sephora.com/product/apple-love-eau-de-parfum-P508477" data-model-name="Apple Love Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yhfWDmfnyiyxRrMpHnigke.jpg" alt="Apple Love Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ellis Brooklyn</div>                                        <div class="featured__title">Apple Love Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Vivid apple notes, blissfully nostalgic, long-wearing</p><p><strong>Cons:</strong> Some shoppers say that the floral notes overpower the fruity ones </p><p><strong>Key notes:</strong> Red apple, sugar cane, vanilla Madagascar </p><p>Apple perfumes may remind you of autumnal orchard days, but this fruity gourmand from Ellis Brooklyn is the kind you can show love to year-round. A cozy mix of sugarcane, vanilla, and red apple, this fragrance shrouds you in a cozy cloud that you can practically curl into. For something a bit warmer rather than feminine and sweet, try this harvest-coded scent instead. </p><p><strong>Customer review:</strong> “I don’t know what kind of magic is in Apple Love, but somehow it smells fresh, clean, and fruity at the same time. It is so beautiful and refreshing. This is what I wanted Eden Juicy Apple by Kayali to smell like… perfect for year-round use. I will be buying my third bottle, it is just that addictive.”</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fresh-strawberry-phlur-strawberry-letter-eau-de-parfum"><span>Best Fresh Strawberry: Phlur Strawberry Letter Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="91c4495b-834a-46ea-a69b-c07c8ddf5426">            <a href="https://www.sephora.com/product/phlur-strawberry-letter-eau-de-parfum-P512420" data-model-name="Strawberry Letter Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fcdkjeyeRVmB2Z8Atqv8re.jpg" alt="Strawberry Letter Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Strawberry Letter Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Complex scent, easy to layer  </p><p><strong>Cons:</strong> Not super long-lasting </p><p><strong>Key notes:</strong> Strawberry gariguette, cassis leaves, plum nectar, sugared amber</p><p>WWW senior beauty editor Jamie Schneider is a solid fan of Phlur’s Strawberry Letter—an alluring, chic, and juicy scent that sets itself apart from the others in this usually sweet category. Though strawberry is the star of the show, its refreshing lightness mingles beautifully with ripe notes of plum nectar, fresh earthy cassis, and sugary tonka-and-amber mixtures. The result is this gorgeously complex symphony of notes that you can’t quite place, but want to keep leaning in for more of. </p><p><strong>Customer review:</strong> “Purchased in-store not very long ago and have not been able to keep my hands off of it since. Very sweet, VERY strawberry, my mom keeps threatening to steal some of it. Sephora will be seeing me again for this exact scent, among others, very soon.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WftvSyq6tPTLVBxDyuYsTk" name="558302303_18536198413006783_8997528497980546065_n" alt="Frosty pink makeup." src="https://cdn.mos.cms.futurecdn.net/WftvSyq6tPTLVBxDyuYsTk.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DPO_YceESUy/?img_index=1" target="_blank">davidrazzano</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-sweet-strawberry-the-7-virtues-strawberry-jam-eau-de-parfum"><span>Best Sweet Strawberry: The 7 Virtues Strawberry Jam Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="af33d88b-142f-4d46-9061-6baf4dcede31">            <a href="https://www.sephora.com/product/strawberry-jam-eau-de-parfum-P520084" data-model-name="Strawberry Jam Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AjSeKUN7TStjZwScXiczve.jpg" alt="Strawberry Jam Eau De Parfum With Vanilla Marshmallow"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The 7 Virtues</div>                                        <div class="featured__title">Strawberry Jam Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Sugary without smelling juvenile, perennial scent, long-lasting, under $100</p><p><strong>Cons:</strong> Some shoppers wish the vanilla notes were stronger  </p><p><strong>Key notes:</strong> Strawberry, vanilla marshmallow, pistachio</p><p>Yes, I know—another berries-and-cream mix. But in addition to this strawberry and vanilla marshmallow confection, nutty hints of pistachio make this scent all the more decadent. These complementary notes not only smell like a mouthwatering tea-time treat, but balance each other beautifully: fresh strawberry cutting the creamy sweetness and pistachio adding a touch of cozy depth. Sweet-scent lovers, this is your new favorite. </p><p><strong>Customer review:</strong> “This is a gourmand lover's dream. Ethereal marshmallow and sweet jammy strawberry come together beautifully. I can wear this year-round.” </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fresh-raspberry-loveshackfancy-sweetheart-eau-de-parfum"><span>Best Fresh Raspberry: LoveShackFancy Sweetheart Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="aee4062c-bb2b-48d0-9982-0fcde2c0f7f4">            <a href="https://www.sephora.com/product/sweetheart-edp-P521180" data-model-name="Sweetheart Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VLWFpvcc3hBW8LdqHZtuHo.jpg" alt="Sweetheart Eau De Parfum With Raspberry and Peach"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LoveShackFancy</div>                                        <div class="featured__title">Sweetheart Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Sweetness is balanced with fresh florals, long-lasting, hyper-feminine </p><p><strong>Cons:</strong> Nothing to report here  </p><p><strong>Key notes:</strong> Raspberry, lychee, pink currant, peach musk </p><p>While more fruity-floral than gourmand, this raspberry-and-peach scent brings on the sweetness. This sparkling scent is ultra-feminine, in true LoveShackFancy form, and veils the wearer in a dazzling cloud of raspberry, rhubarb, lychee, pink currant, and more, with deeper base notes like cashmere and amber woods rooting everything in place. It may not have the vanilla, honey, or caramel notes that many gourmands tote, but it has all the juicy, fresh sweetness to earn a spot among your dessert-inspired faves.</p><p><strong>Customer review:</strong> “This is currently my favorite perfume in my entire collection, it’s so delicious, fresh, fruity, and clean with gorgeous musk notes. So many fruity scents smell good at first, but rely on heavy vanilla or floral for the dry down, [but] this stays fresh and fruity and actually lasts and projects! It’s so perfect!” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="6xvUF6aXXXn5njg96EKPa4" name="491450564_18352576831144786_5428194932029644689_n" alt="A pink flower tucked into a woman's top." src="https://cdn.mos.cms.futurecdn.net/6xvUF6aXXXn5njg96EKPa4.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DJHSgEpoBzN/?img_index=5" target="_blank">emnitta</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-can-you-layer-fruity-gourmand-perfumes"><span>Can you layer fruity gourmand perfumes?</span></h3><p>Why, yes, you can! Freeman recommends choosing a fragrance that either creates contrast if the scent is quite straightforward, or balances the scales if things are already complex, but requires a bit of fine-tuning. “Fresh citrus notes work beautifully because they bring brightness and energy to the sweetness, while soft florals or woody musks can make the fragrance feel more elegant and dimensional,” she explains. Freeman suggests <a href="https://www.granado.us/usa/citrus-brasilis-eau-de-parfum" target="_blank"><u>Granado’s Citrus Brasilis</u></a>, a citrusy musk practically made for layering. “Its sparkling citrus facets add freshness and lightness, helping the gourmand notes feel more vibrant and less dense,” she explains.</p><p>That said, the expert points out that it’s never a bad idea to reach for woody or ambery fragrances to create a scent that feels warmer or more sensual. “The beauty of layering is that it allows people to personalize their fragrance experience and create something that feels uniquely theirs,” she adds. “There are no strict rules. Sometimes the most interesting combinations come from unexpected contrasts between freshness, sweetness, woods, or florals.”</p><h2 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h2><p>As devout perfume testers and collectors, Who What Wear editors have been testing new fragrances and holding on to old favorites for more than 15 years. Because of this, we have an extensive library across our team of editors that allows us to reference and recommend popular, little-known, and medium-ground brands, trying everything from sweet gourmand scents to woody androgynous fragrances. For this piece, we drew on our wide collection of fragrances curated by editors who specialize in fragrance reviews and interviewed an expert—<a href="https://www.instagram.com/sissifreeman/" target="_blank"><u>Sissi Freeman</u></a>, the CMO at Brazilian perfumery Granado—for deeper insight. From there, we evaluated new releases and long-time favorites within this category to create our list of the best fruity gourmand perfumes on the market in 2026.</p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ Not Fruity, Not Floral—This Perfume Is My Secret to Smelling Expensive This Summer ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-matcha-perfumes</link>
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                            <![CDATA[ Earthy delights. ]]>
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                                                                        <pubDate>Thu, 28 May 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 29 May 2026 10:23:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Creator @rebeccaferrazwyatt drinking a matcha latte in the sunshine]]></media:description>                                                            <media:text><![CDATA[Creator @rebeccaferrazwyatt drinking a matcha latte in the sunshine]]></media:text>
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                                <p>When it comes to the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a>, it's often the same old notes knocking around. Whether it's a <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla fragrance</a>, a <a href="https://www.whowhatwear.com/uk/best-rose-perfumes">rose scent</a> or a <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citrusy perfume</a>, most of my favourite fragrances belong in one of these camps. There's nothing wrong with this, of course. In fact, these are some of my most-complimented scents. However, this summer I've been craving something a little... different. Enter, matcha perfumes.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2183px;"><p class="vanilla-image-block" style="padding-top:133.30%;"><img id="uXgswsfuAzySyrDGupykhG" name="@rebeccaferrazwyatt" alt="Creator @rebeccaferrazwyatt drinking a matcha latte in the sunshine" src="https://cdn.mos.cms.futurecdn.net/uXgswsfuAzySyrDGupykhG.jpg" mos="" align="middle" fullscreen="" width="2183" height="2910" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rebeccaferrazwyatt/p/DYPzny6jSwJ/" target="_blank">@rebeccaferrazwyatt</a>)</span></figcaption></figure><p>Whether you're a matcha fan or not, there's no denying how expensive matcha perfumes can smell, especially during the warmer weather. In fact, the light, fresh, tea-like aroma is incredibly popular within the fragrance industry, with more and more brands creating matcha-inspired fragrances. </p><p>There are now <em>so</em> many options on the market that I've created my ultimate edit of the best matcha perfumes to spritz into the season ahead. From <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxury fragrance</a> brands such as <a href="https://www.whowhatwear.com/uk/best-le-labo-perfumes">Le Labo</a> to affordable favourites from Zara, keep on scrolling for a beauty editor's top picks...</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="UBkKjFVxQhoHCaWHTU7hqL" name="matcha perfumes" alt="Some of the best matcha perfumes on a white linen background" src="https://cdn.mos.cms.futurecdn.net/UBkKjFVxQhoHCaWHTU7hqL.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-the-best-matcha-perfumes-tried-tested"><span>The Best Matcha Perfumes, Tried & Tested</span></h3><ul><li><strong>Best Matcha Perfume Overall:</strong> <a href="https://www.libertylondon.com/uk/th%C3%A9-matcha-26-eau-de-parfum-100ml-R433380006.html" target="_blank">Le Labo Thé Matcha 26, £238</a></li><li><strong>Best Luxury Matcha Perfume: </strong><a href="https://www.lookfantastic.com/p/bvlgari-eau-parfumee-the-vert-eau-de-toilette-75ml/16331733/" target="_blank">Bvlgari Eau Parfumée Thé Vert, £115</a></li><li><strong>Best Affordable Matcha Perfume:</strong> <a href="https://www.zara.com/uk/en/sweet-matcha-day-edt-90ml---3-04-oz-p20120937.html" target="_blank">Zara Sweet Matcha Day, £16</a></li><li><strong>Best Matcha Body Spray: </strong><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/matcha-milk-hair-and-body-mist-UK200060400.html" target="_blank">Phlur Matcha Milk, £39</a></li></ul><h2 id="1-le-labo-the-matcha-26">1. Le Labo Thé Matcha 26</h2>        <div class="featured_product_block featured_block_standard" data-id="bdade6fb-42ea-4a0f-b636-e90182d818dd">            <a href="https://www.libertylondon.com/uk/th%C3%A9-matcha-26-eau-de-parfum-100ml-R433380006.html" data-model-name="Thé Matcha 26 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RJun7Y3NF5JowutMV6wjBZ.jpg" alt="Le Labo Thé Matcha 26"><span class='featured__label standard__label'>Best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Thé Matcha 26 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Matcha tea accord, fig, vetiver, cedar woods, bitter orange</p><p>You know I'm a sucker for Le Labo fragrances, but this one really is a work of art. With the aroma of Japanese matcha tea, this fresh, grounding fragrance sits closely to the skin for an intimate wearing experience. It's a green, earthy fragrance at heart, but notes of creamy fig and crisp bitter orange instantly elevate it, making it stand out as one of the best matcha perfumes on the market.</p></p>                </div>                            </div>        </div><h2 id="2-bvlgari-eau-parfumee-the-vert">2. Bvlgari Eau Parfumée Thé Vert</h2>        <div class="featured_product_block featured_block_standard" data-id="e073213a-7f06-4e66-b010-4e41d9c6f048">            <a href="https://www.lookfantastic.com/p/bvlgari-eau-parfumee-the-vert-eau-de-toilette-75ml/16331733/" data-model-name="Eau Parfumée Thé Vert Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:210,l:0,cw:1500,ch:1500,q:80/6cR4DspBH2vPNAz6Nhj2wM.webp" alt="Bvlgari Eau Parfumée Thé Vert Eau De Toilette 75ml"><span class='featured__label standard__label'>Best luxury option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bvlgari</div>                                        <div class="featured__title">Eau Parfumée Thé Vert Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Neroli petals accord, green tea, bergamot</p><p>Whilst this isn't a true matcha perfume, it does contain notes of green tea, giving it the fresh, earthy aroma many matcha scents have. In my opinion, it's one of the most luxurious options out there. Not only is the bottle to die for, but the citrusy, <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">floral aroma</a> is so uplifting, it's bound to put a smile on your face. If you want to smell like you've just spent the day sunbathing in a beautiful Italian garden, this is the perfume for you.</p></p>                </div>                            </div>        </div><h2 id="3-zara-sweet-matcha-day">3. Zara Sweet Matcha Day</h2>        <div class="featured_product_block featured_block_standard" data-id="98948ffb-d764-4c08-b221-22db591a7622">            <a href="https://www.zara.com/uk/en/sweet-matcha-day-edt-90ml---3-04-oz-p20120937.html" data-model-name="Sweet Matcha Day Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:573,l:0,cw:2048,ch:2048,q:80/pGUwSnYf2WDTm46zk3WNtj.jpg" alt="Sweet Matcha Day Edt 90ml / 3.04 Oz"><span class='featured__label standard__label'>Best affordable option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ZARA</div>                                        <div class="featured__title">Sweet Matcha Day Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Matcha latte, sandalwood, musk</p><p>Zara does some of the best <a href="https://www.whowhatwear.com/uk/best-affordable-fragrance">affordable fragrances</a> of all time, and Sweet Matcha Day is no exception. As the name suggests, this is a gourmand take on a matcha fragrance, and to me, it smells like a yummy, creamy matcha concoction from Blank Street. Its warm, sweet, enveloping aroma always earns me compliments. </p></p>                </div>                            </div>        </div><h2 id="4-phlur-matcha-milk">4. Phlur Matcha Milk</h2>        <div class="featured_product_block featured_block_standard" data-id="4c5f9d2f-a390-4509-a61f-36d519a6cd9b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/matcha-milk-hair-and-body-mist-UK200060400.html" data-model-name="Matcha Milk Hair and Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/G6LpTcfemKhmw4Pdmde6dn.jpg" alt="Phlur Matcha Milk Hair and Body Mist 3oz"><span class='featured__label standard__label'>Best body mist</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Matcha Milk Hair and Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, black tea, matcha, macadamia milk, vanilla, musk, amber, patchouli</p><p>If you like your <a href="https://www.whowhatwear.com/uk/body-sprays-for-women">body sprays</a>, you'll love this newish launch from Phlur. Whilst notes of bergamot, black tea and matcha create that signature earthy, uplifting aroma, it's the addition of macadamia milk, vanilla and musk that adds this warm, creamy, expensive-smelling undertone that makes you want to spritz it again and again. </p></p>                </div>                            </div>        </div><h2 id="5-maison-francis-kurkdjian-aqua-media-cologne-forte">5. Maison Francis Kurkdjian Aqua Media Cologne Forte</h2>        <div class="featured_product_block featured_block_standard" data-id="8db8ed49-2783-4913-b7f6-1d5de1ca8278">            <a href="https://www.harrods.com/en-gb/p/maison-francis-kurkdjian-aqua-media-cologne-forte-eau-de-parfum-70ml-000000000007424196" data-model-name="Aqua Media Cologne Forte Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:75,l:0,cw:2400,ch:2400,q:80/mKxLwyQ4mXfBdW3ikygCWR.jpg" alt="Maison Francis Kurkdjian Aqua Media Cologne Forte Eau De Parfum (70ml)"><span class='featured__label standard__label'>Best fresh perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Francis Kurkdjian</div>                                        <div class="featured__title">Aqua Media Cologne Forte Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Verbena accord, Italian bergamot, sweet fennel, hedione, woody musk</p><p>Again, not a typical "matcha" fragrance at heart, but definitely a fresh, citrusy, expensive-smelling aroma with subtle undertones that smell similar to matcha tea throughout. Whenever I spritz this, I'm immediately transported to sparkling, blue Italian waters. It's a vibrant summer scent that is bound to turn heads. </p></p>                </div>                            </div>        </div><h2 id="6-molton-brown-tea-ceremony">6. Molton Brown Tea Ceremony</h2>        <div class="featured_product_block featured_block_standard" data-id="41624aaa-1a04-43cb-86bc-ab8f97d169fd">            <a href="https://www.cultbeauty.co.uk/p/molton-brown-tea-ceremony-eau-de-parfum-100ml/17638939/" data-model-name="Tea Ceremony Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EVKqUvSPHhRqtZBmo7vzRj.jpg" alt="Molton Brown Tea Ceremony Eau de Parfum"><span class='featured__label standard__label'>Best earthy perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Molton Brown</div>                                        <div class="featured__title">Tea Ceremony Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Green tea, matcha, white musk, wood accords</p><p>Last but by no means least, we have to talk about Molton Brown's Tea Ceremony. A truly rich, grounding scent experience, this perfume combines notes of matcha with white musk and <a href="https://www.whowhatwear.com/uk/woody-perfumes">wood accords</a> for a fresh yet earthy aroma that lingers beautifully on the skin. I've been wearing this throughout the London heatwave we've been having, and it's the ultimate calming fragrance that makes me (almost) forget I'm standing on the sweaty Central Line. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I've Done the Research: This Is Where the 1% Buy Their Beauty Products ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/where-the-1-per-cent-shop-for-beauty</link>
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                            <![CDATA[ How the super-rich buy beauty. ]]>
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                                                                        <pubDate>Thu, 28 May 2026 05:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Jun 2026 10:43:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A collage with four photos of luxury beauty interiors]]></media:description>                                                            <media:text><![CDATA[A collage with four photos of luxury beauty interiors]]></media:text>
                                <media:title type="plain"><![CDATA[A collage with four photos of luxury beauty interiors]]></media:title>
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                                <p>Catering to the wealthiest individuals has long been a core pillar of luxury fashion brands. According to data from <a href="https://www.kearney.com/industry/consumer-retail/article/global-luxury-earning-relevance-in-a-normalizing-market" target="_blank">Kearney’s 2026 Global Luxury Industry Outlook</a>, ultra-high-net-worth individuals (UHNWI) continue to grow across core territories such as the UK, the U.S. and China, as does the luxury market itself. Additionally, HSBC anticipated a 5.5% increase in global luxury sales in Q1 2026, and data from the <a href="https://www.ey.com/en_ch/functional/forms/download/ey-luxury-client-index-2025" target="_blank">EY Luxury Client Index</a> reports that wealthy clients are maintaining or increasing their spending in luxury brands. All signs point to a booming luxury market, but between shopping for haute couture and Blue Box Hermès bags, where are UHNWIs shopping for their beauty products?<br><br>Beauty has long been positioned as an entry point for luxury brands, allowing the masses to buy into a smaller piece of these highly covetable fashion houses; whilst a £40,000 bespoke item is out of reach for the (very vast) majority, a £40 lipstick is more attainable. However, the world's most affluent beauty shopper is sidestepping the beauty-hall counter altogether. Instead, they're seeking exclusive, one-of-a-kind and curated shopping experiences that most won't even know about.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="5wVnBii6vooL3cTLA8Q8jN" name="Harrods" alt="Photos of the interiors at Harrods Salon de Parfums, London" src="https://cdn.mos.cms.futurecdn.net/5wVnBii6vooL3cTLA8Q8jN.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Images courtesy of Harrods)</span></figcaption></figure><p>Take Harrods' esteemed Salon de Parfums, where buying a fragrance is akin to purchasing rare artwork or shopping for fine jewellery. Perched on the top floor of the luxury Knightbridge department store, it's where UHNWIs buy<a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes"> perfume</a>, with a curated selection of rare, limited-run fragrances and bespoke services inside intimate boutiques. <br><br>"We continue to see a strong year‑on‑year increase in demand for bespoke and ultra‑exclusive fragrance projects. Clients are increasingly drawn to creations that extend beyond scent alone and instead sit at the intersection of fragrance, art and craftsmanship," says<strong> </strong><a href="https://www.linkedin.com/in/imogen-porter-37a5b142/" target="_blank"><strong>Imogen Porter</strong></a><strong>, head of beauty buying at </strong><a href="https://www.harrods.com/en-gb" target="_blank"><strong>Harrods</strong></a>. "Brands such as <a href="https://www.whowhatwear.com/beauty/fragrance/best-guerlain-perfumes">Guerlain</a> and <a href="https://www.whowhatwear.com/dior-miss-dior-perfume-review">Dior</a> are wonderful examples, often collaborating with artists to create exceptional fragrance vessels that act as objets d’art to treasure as much as the fragrance itself. As a result, many brands are now looking to offer their clients truly exceptional pieces that can only be purchased worldwide at Harrods, reinforcing rarity, desirability and a sense of collectability," she says.<br><br>Exclusive fragrance houses such as Henry Jacques and Roja allow VIP customers to create their own custom scent, or even purchase "legacy" perfumes that can then only be re-purchased by them and no one else—it's exclusively theirs and theirs alone. Or, Ex-Nihlo offers an Osmologue experience, whereby you can tinker or enhance a note in any of its fragrances, making the original scent more personal to the wearer. "The exclusivity itself is a key driver," says <strong>Porter</strong>. "The fact that no one else in the world can own the same fragrance makes it feel akin to acquiring a unique piece of art." It goes beyond just having a signature or one-of-a-kind scent, however; it's also about gaining access to experiences money cannot buy. "Commissioning a bespoke scent also allows [the buyer] to build a deeper emotional connection with a brand and to become part of its ongoing history and story," she says.<br><br>It's a concept that originated in Parisian fragrance boutiques, of which you'll find dozens on Rue Saint-Honoré, a luxury perfume destination for fragrance connoisseurs. And for the most discerning, Maison Francis Kurkdjian offers an ultra-limited-edition blend of Baccarat Rouge 540, Édition Millésime (price on application). The original <a href="https://www.whowhatwear.com/uk/maison-francis-kurkdjian-baccarat-rouge-540">Baccarat Rouge 540</a> uses an ingredient derived from clary sage to re-create the ambergris accord that makes the scent so distinctive. However, for Édition Millésime, Francis Kurkdjian used real ambergris, a highly prized ingredient from sperm whales, which is rarer and more expensive than gold, costing upwards of tens of thousands per kilogram. It's so rare, in fact, that the fragrance house only releases 54 bottles. It comes housed in a vessel with a crystal base, both designed by Baccarat, and topped with a 24-carat gold cap. The small circle of people who own this fragrance become exclusive members of Maison Francis Kurkdjian's Les Amis du Rouge club, granting them access to special invitation-only events from the maison.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ekzsapPYqDJ6AZGbGRaddM" name="LE PETIT SAINT CLINIC" alt="Photos of the interiors at Le Petit Saint clinic, London" src="https://cdn.mos.cms.futurecdn.net/ekzsapPYqDJ6AZGbGRaddM.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Images courtesy of Le Petit Saint)</span></figcaption></figure><p>Outside of Paris, UHNWIs in the Middle East take their fragrance incredibly seriously. Fragrance is not only a huge part of the culture in the region; it's also big business, accounting for around 49% of beauty spend, according to the <a href="https://www.chalhoubgroup.com/en/media/324/gcc-personal-luxury-market-defies-global-trends-with-6-growth-reaching-usd-128-billion-in-2024" target="_blank">Chaloub Group</a>. Fragrance in the UAE, Saudi Arabia, Qatar and Kuwait is deeply tied to identity, hospitality and social presentation, and fragrance houses and boutiques in this market often feature traditional <a href="https://www.whowhatwear.com/best-oud-perfumes">oud</a> scents, layered to create a bespoke combination that is unique to the wearer. In fact, you'll find UHNWIs with their own fragrance wardrobes, such as Mona Khattan's 4000-bottle-strong collection, housed in a temperature-controlled walk-in wardrobe in her Dubai home.</p><p>According to <a href="https://www.kearney.com/industry/consumer-retail/article/unlocking-hyper-growth-in-asia-s-luxury-beauty-landscape" target="_blank">Kearney</a>, luxury beauty overall has become more concentrated in the Middle East, with the <a href="https://www.chalhoubgroup.com/gccpersonalluxury" target="_blank">Chaloub Group</a> reporting that the GCC region accounts for 43% of the global luxury market. UHNW shoppers here favour both discretion and exclusive experiences, and the launch of the luxury concierge Quintessentially into Abu Dhabi last year allows its clients to gain access to sought-after spas and private, invitation-only beauty services. According to <a href="https://pridebayasia.com/middle-east-uhnwi-beauty-skincare-report-2025/" target="_blank">Prideby Asia</a>, per capita beauty spending amongst Middle Eastern UHNWIs far exceeds the global average, with expenditures on beauty and skincare reaching two to three times those of their Chinese counterparts. Additionally, women account for around 70% of UHNW shopping, demonstrating a huge appetite for beauty in this region.</p><p>Much like how high-end sales advisors nurture relationships with their VIP clientele in stores, the same goes within the <a href="https://www.whowhatwear.com/uk/luxury-skincare-brands">luxury skincare</a> space. However, it's dermatologists and aesthetic practitioners whom they place their trust in for their skincare investments. "In my experience, the purchase journey is almost always expert-led. A recommendation from a trusted facial plastic surgeon or dermatologist carries far more weight than any campaign or influencer," says <a href="https://lepetitsaint.com/pages/the-saints" target="_blank"><strong>Dr Raul Cetto</strong></a><strong>, medical director of </strong><a href="https://lepetitsaint.com/" target="_blank"><strong>Le Petit Saint</strong></a> in Mayfair, London. The clinic's interior resembles a stylish private members club, adding to the experiential luxury that this subsection of shoppers continually seeks.<strong> </strong><br><br>"Critically, this patient group is not shopping online or browsing retailer shelves," says <strong>Dr Cetto</strong>. "The most powerful purchase channel for them is a curated, one-to-one consultation with a practitioner they trust—a relationship not unlike that with a private GP, built over years and entirely personal." And rather than being swayed by marketing or packaging, <strong>Dr Cetto</strong> tells me there is growing interest in more clinically led skincare brands.</p><p>At-home <a href="https://www.whowhatwear.com/beauty/skin/best-skin-tools">skincare tools</a> and devices also have their place in the routines of the 1% beauty shopper, who is cash-rich but often time-poor, with demanding schedules. "For high-achieving, high-profile individuals, the ability to access the most advanced skincare technology in the privacy of their own home, without scheduling around anyone else, matters enormously," says <a href="https://lyma.life/blogs/supplement/lucy-goff-biography" target="_blank"><strong>Lucy Goff,</strong></a><strong> founder of </strong><a href="https://lyma.life/" target="_blank"><strong>Lyma</strong></a>, which uses cold laser technology and retails between £2000 and £5000. Ultimately, it's about buying back time.<br><br>From another point of view, investing in skincare is now on par with investing in a watch or a piece of jewellery. "I've said before that our competition isn't another beauty brand. It's a Birkin, or a vacation. That's genuinely how our customers think," says <strong>Goff</strong>. "They're allocating the same rigour to their skin that they bring to every other serious decision in their life."</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="LdqYEjQ5BAYVHmprodRuiM" name="VIOLET GREY" alt="Photos of the interiors at Violet Grey stores in New York and London" src="https://cdn.mos.cms.futurecdn.net/LdqYEjQ5BAYVHmprodRuiM.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Images courtesy of Violet Grey)</span></figcaption></figure><p>However, whether in London or NYC, there is still demand for brick-and-mortar beauty experiences for the UHNW shopper. Luxury beauty destination Violet Grey doesn't just curate its offering with the best in "IYKYK" beauty brands; the stores themselves are like stepping into the dressing room of a beauty connoisseur, dripping in luxurious interiors and artwork. They are intimate places to discover beauty in an unhurried way, removed from the bustle of traditional beauty halls. With existing locations in L.A. and NYC (with neighbours such as The Row and Erewhon), Violet Grey launched its first UK outpost in Harvey Nichols last month, bringing its rigorously vetted products and exclusive beauty brands to London's 1%, including its own limited-edition fragrance, <a href="https://www.harveynichols.com/madame-grey/parfum-60ml-77073-251633/" target="_blank">Madame Grey</a> (£825).<br><br>"We earn the [business] of high-net-worth shoppers in two ways: trust and unparalleled service. Violet Grey isn’t just a retailer; it is a discovery centre," says <strong>CEO</strong> <a href="https://www.linkedin.com/in/sherif-guirgis-86b44890" target="_blank"><strong>Sherif Guirgis.</strong></a> The retailer works with a committee of top industry professionals, from red-carpet makeup artists to plastic surgeons, to craft its beauty offering. "We act as a sourcing agent, scouring the extremely vast beauty landscape for the best—and often undiscovered—products, which takes the pressure off the customer to do this research themselves. It’s a service that saves them valuable time," he explains. </p><p>Coupling the in-depth knowledge and expertise of its staff with these tailored curations allows Violet Grey to connect with discerning individuals and cater to their ever-changing travel routines and lifestyles. <strong>Guirgis </strong>continues,<strong> </strong>"Because of that, the concept of 'wardrobing' remains central to how we curate recommendations. What we recommend for a ski getaway, for example, will be entirely different from what a client needs for a summer vacation or their everyday routine. It’s less about a one-size-fits-all regimen and more about building a highly personalised 'wardrobe' that evolves with their lifestyle." Guirgis tells me brands such as <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-review">Victoria Beckham Beauty</a>, Eighth Day and Fara Homidi are amongst its customers' most-loved.</p><p>Another brand that has expertly tapped into the selective circles of the luxury beauty shopper is <a href="https://www.whowhatwear.com/best-westman-atelier-products">Westman Atelier</a>, founded by renowned celebrity makeup artist, Gucci Westman, whose VIP clientele includes Jennifer Aniston, Anne Hathaway and Gwyneth Paltrow. Its cult <a href="https://www.whowhatwear.com/beauty/makeup/westman-atelier-blusher-review">Baby Cheeks Blush Stick</a> and Trace Face Contour Stick have become <a href="https://www.whowhatwear.com/beauty/beauty-status-symbols">beauty status symbols</a> in their own right.<br><br>"The 1% aren’t fundamentally looking for something different; they’re just less constrained by price, which sharpens their expectations. At this level, there’s zero tolerance for compromise. What’s shifted more broadly is that consumers are far more educated and selective," says <a href="https://www.linkedin.com/in/kate-weizman-a307b161" target="_blank"><strong>Kate Weizman</strong></a>, <strong>CMO at </strong><a href="https://www.westman-atelier.com/en-gb"><strong>Westman Atelier</strong></a>. "They want a real connection to the brands they support, and increasingly rely on trusted circles over traditional marketing. Word-of-mouth, credibility and consistency carry more weight than ever," she says. The brand, with the expertise of a high-profile MUA and impeccable formulas, is made even more covetable when the products are housed in beautiful yet functional packaging that closes with a satisfying "click" and slips seamlessly into buyers' makeup <em>and</em> lifestyle routines. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="C9kRsvpTg8CDRQXomjbiZM" name="Diptyque" alt="Photos of the interiors at Maison Diptyque on New Bond Street, London" src="https://cdn.mos.cms.futurecdn.net/C9kRsvpTg8CDRQXomjbiZM.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Images courtesy of Diptyque)</span></figcaption></figure><p>From their makeup bags to their fragrance shelf, UHNWIs seek the best in every facet of their lifestyle, and the same goes for how they scent their interiors. French fragrance house <a href="https://www.whowhatwear.com/uk/best-diptyque-perfumes">Diptyque</a> is where you'll find those with money to burn (literally) buying <a href="https://www.whowhatwear.com/uk/best-candles">candles </a>and home fragrance. London's Maison Diptyque store on New Bond Street, with its breathtaking interiors, is more than just a store. Instead, it feels like stepping into Diptyque's history-rich archives. "For our clients, Maison is more than a flagship boutique, but rather an experience, and is designed to engage all the senses through exclusive items, limited-edition releases, an ephemeral pop-up space and private consultations," says <a href="https://uk.linkedin.com/in/amandakatemorgan" target="_blank"><strong>Amanda Morgan</strong></a><strong>, UK managing director of </strong><a href="https://www.diptyqueparis.com/en_uk/" target="_blank"><strong>Diptyque</strong></a>.</p><p>In-store experiences include Le Salon Privé, where clients can design a bespoke 1500g candle—a beautiful interior object and status symbol that keeps its pride of place long after burning. "There are many possible customisation options, with 25 exquisite finishes for the stoneware candle vessel crafted by the renowned Porcelain du Lot Virebent," says <strong>Morgan.</strong></p><p>Similarly, in China, you'll find luxury brands courting Very Important Customers (VICs) with discreet invitation-only beauty events and private shopping salons reserved for the most important clients to create an intimate shopping experience. Louis Vuitton chose Deji Plaza in Nanjing, East China, for its very first Louis Vuitton Beauté store, which opened last year, cementing its confidence in the luxury beauty shopper, with lipsticks retailing for CNY1200 (or £120 in the UK), and an LV-trunk-inspired lipstick case for £2450. </p><p>However, according to research from <a href="https://agility-research.com/how-can-luxury-brands-lure-the-ultra-high-net-worth-consumers/" target="_blank">Agility</a>, the Chinese 1% don't wish to be seen flaunting their wealth. Instead, they visit Singapore, Osaka and Tokyo to shop for their luxury buys. In fact, China's share of overseas purchases outweighs domestic spending—proof that discretion is a top priority for UHNWI shoppers in this market. Elsewhere in the continent, <a href="https://www.kearney.com/industry/consumer-retail/article/unlocking-hyper-growth-in-asia-s-luxury-beauty-landscape" target="_blank">Kearney</a> reports that the luxury beauty market in Southeast Asia and India is slated to triple in size over the next decade, with a CAGR (compound annual growth rate) of 11%, making these regions contenders as the next big luxury beauty markets.</p><p><br><br></p><h2 id="shop-the-world-s-most-luxurious-beauty-products">Shop the World's Most Luxurious Beauty Products:</h2>        <div class="featured_product_block featured_block_standard" data-id="7c8e7aef-8db7-44f4-823a-af93eaddc24b">            <a href="https://www.harrods.com/en-gb/p/maison-francis-kurkdjian-baccarat-rouge-540-extrait-de-parfum-200ml-000000000006460559" data-model-name="Rouge 540 Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:61,l:0,cw:2400,ch:2400,q:80/WvojNCikabbcRxpKVrpn3c.jpg" alt="Maison Francis Kurkdjian Baccarat Rouge 540 Extrait De Parfum (200ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Francis Kurkdjian</div>                                        <div class="featured__title">Rouge 540 Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9b090e45-c7ab-40b3-a2b1-1426507938ad">            <a href="https://www.harrods.com/en-gb/p/lyma-x-harrods-laser-pro-starter-kit-free-gift-worth-pound760-000000000007684135" data-model-name="Laser Pro Starter Kit" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nmaWrTWbErDyLVLANBWka5.jpg" alt="Lyma X Harrods Laser Pro Starter Kit (free Gift Worth £760)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lyma</div>                                        <div class="featured__title">Laser Pro Starter Kit</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd31fda8-6c46-49f6-8fce-299a824eda29">            <a href="https://www.harrods.com/en-gb/p/la-prairie-white-caviar-light-concentrate-pre-serum-20ml-000000000007766793" data-model-name="White Caviar Light Concentrate Pre-Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:77,l:0,cw:2400,ch:2400,q:80/bfYcDy9iPuArz8wnVKoz3G.jpg" alt="La Prairie White Caviar Light Concentrate Pre-Serum (20ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Prairie</div>                                        <div class="featured__title">White Caviar Light Concentrate Pre-Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="74903593-7b92-4b52-bbf3-1ae43331b502">            <a href="https://www.harveynichols.com/madame-grey/parfum-60ml-77073-251633/" data-model-name="Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:366,l:0,cw:914,ch:914,q:80/Ndt3qUACzsT92vHShzxavQ.jpg" alt="Parfum 60ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MADAME GREY</div>                                        <div class="featured__title">Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d2f21d4b-5a56-422d-835a-d07af6547bd4">            <a href="https://uk.louisvuitton.com/eng-gb/products/lv-rouge-satin-lipstick-nvprod6420001v/LLA012" data-model-name="LV Rouge Satin Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ChrnrXirYHpVP2LYrgfYve.jpg" alt="Louis Vuitton Beauty, LV Rouge Satin Lipstick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Louis Vuitton Beauty</div>                                        <div class="featured__title">LV Rouge Satin Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7d8c87b5-112a-4c70-8942-c71977bac675">            <a href="https://www.diptyqueparis.com/en_uk/p/home/scented-candles/colored-scented-candles/baies-berries-candle-indoor-outdoor.html" data-model-name="Baies Very Large Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:148,l:0,cw:900,ch:900,q:80/skqk28aFVXt5i6Yx5hqMDm.jpg" alt="Baies (berries) - Very Large Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Baies Very Large Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="79a6d13f-88b8-481f-a44f-aaa8decc37f1">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/baby-cheeks-blush-stick-MUK200050298.html" data-model-name="Baby Cheeks Blush Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gKXWecLE3ZC76F8rTAARS3.jpg" alt="Westman Atelier Baby Cheeks Blush Stick Minette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier </div>                                        <div class="featured__title">Baby Cheeks Blush Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="69641a37-61c6-49a4-a928-1bcaba087458">            <a href="https://www.chanel.com/gb/skincare/p/144860/sublimage-lextrait-de-creme-ultimate-cream-rejuvenates-and-repairs/" data-model-name="Sublimage L'extrait de Crème" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:0,cw:1364,ch:1364,q:80/4Ws32fmuRquks84qahcbNL.png" alt="Sublimage L'extrait De CrÈme"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Sublimage L'extrait de Crème</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>         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                                                            <title><![CDATA[ Confirmed: J.Law Wears the $24 It-Girl Perfume That Makes You Smell Wildly Expensive ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/cyklar-perfume-oil-jennifer-lawrence-2026</link>
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                            <![CDATA[ I expect it to fly off the shelves. ]]>
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                                                                        <pubDate>Tue, 26 May 2026 17:53:32 +0000</pubDate>                                                                                                                                <updated>Wed, 27 May 2026 15:38:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Backgrid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Jennifer Lawrence outside wearing a yellow T-shirt and red track pants ]]></media:description>                                                            <media:text><![CDATA[Jennifer Lawrence outside wearing a yellow T-shirt and red track pants ]]></media:text>
                                <media:title type="plain"><![CDATA[Jennifer Lawrence outside wearing a yellow T-shirt and red track pants ]]></media:title>
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                            <article>
                                <p>The epitome of downtown cool, <a href="https://www.whowhatwear.com/tag/jennifer-lawrence" target="_blank"><u>Jennifer Lawrence</u></a> is my ultimate summer street style muse. When she <a href="https://www.whowhatwear.com/fashion/celebrity-style/baggy-jeans-red-white-sneakers-outfit-jennifer-lawrence" target="_blank"><u>wears red and white sneakers</u></a>, I instantly add them to my cart. When she <a href="https://www.whowhatwear.com/fashion/celebrity-style/orange-yellow-color-combination-jennifer-lawrence" target="_blank"><u>dons cropped orange pants and butter-yellow suede loafers</u></a>, I consider it my seasonal uniform (then cry when I realize said loafers <a href="https://www.farfetch.com/shopping/women/the-row-vincit-loafers-item-24932247.aspx" target="_blank"><u>cost $1569</u></a>). And when she steps out with a $24 fragrance that rivals designer blends—on a cute keychain, no less!—I buy three before it undoubtedly flies off the shelves. </p><p>Just last week, J.Law was spotted leaving her NYC home holding an <a href="https://www.whowhatwear.com/fashion/luxury/hermes-bags" target="_blank"><u>Hermès Lindy Bag</u></a> in dark brown and, in the other hand, <a href="https://cyklar.com/products/modern-patchouli-perfume-oil" target="_blank">Cyklar's Modern Patchouli Perfume Oil</a>, a warm, sultry blend of coconut water, pistachio, mimosa, vanilla absolute, and (of course) patchouli. Given the roll-on format, the scent is practically made for on-the-go applications, which is why the brand offers accompanying bag charms you can pop on your purse or (in Lawrence's case) keys. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2195px;"><p class="vanilla-image-block" style="padding-top:149.98%;"><img id="brS93U2iCVhhWbxr2erhJS" name="BGUS_3587480_004" alt="Jennifer Lawrence outside wearing a yellow T-shirt and red track pants" src="https://cdn.mos.cms.futurecdn.net/brS93U2iCVhhWbxr2erhJS.jpg" mos="" align="middle" fullscreen="" width="2195" height="3292" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Backgrid)</span></figcaption></figure><p><strong>On Jennifer Lawrence: </strong><a href="https://cyklar.com/products/modern-patchouli-perfume-oil" target="_blank">Cyklar Modern Patchouili Perfume Oil </a>($24), <a href="https://heavenmayhem.com/products/fashion-sunglasses-margaux" target="_blank">Heaven Mayhem Margaux Sunglasses</a> ($180), Loewe Anagram-Embroidered Track Pants, <a href="https://www.adidas.com/us/adilette-comfort-2.0-slides/HP6999.html" target="_blank">Adidas Adilette Comfort 2.0 Slides</a> ($32)</p><p>I had the chance to test all of <a href="https://www.whowhatwear.com/beauty/fragrance/cyklar-perfume-oil-launch" target="_blank">Cyklar's Perfume Oils</a> when they launched back in January of last year, and my overall take was that these little treasures smell way more expensive than their $24 price tag. I still totally stand by that assessment. Each vial has a complex scent profile that turns out delightfully unexpected—such as Modern Patchouli, which, coincidentally, happens to be my number one favorite. </p><p>Distinctly warm and earthy, the note has been <a href="https://www.whowhatwear.com/best-patchouli-perfumes"><u>celebrated throughout history for its woody depth</u></a>, but here in this Cyklar blend, it takes on a slightly sweeter quality. "Someone told me it smelled like summer in a bottle," <a href="https://www.whowhatwear.com/living/career/second-life-podcast-claudia-sulewski" target="_blank">Claudia Sulewski</a>, Cyklar's founder, once shared with WWW about the scent. It's no surprise, then, that Lawrence chose to wear it out and about on a sunny day in NYC, paired with <a href="https://www.whowhatwear.com/fashion/shopping/heaven-mayhem-sunglasses-review" target="_blank">black sunglasses from Heaven Mayhem</a> and <a href="https://www.whowhatwear.com/fashion/celebrity-style/slide-sandal-trend-jennifer-lawrence-2026" target="_blank">Adidas slides</a>—other It-girl staples I am currently adding to my cart. </p><h2 class="article-body__section" id="section-shop-jennifer-lawrence-s-look"><span>Shop Jennifer Lawrence's Look</span></h2>        <div class="featured_product_block featured_block_standard" data-id="06c01d94-fe9a-4497-b012-257e1b70e313">            <a href="https://cyklar.com/products/modern-patchouli-perfume-oil" data-model-name="Modern Patchouli Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/H9rmUYFs3b72NtbE8xtCw3.jpg" alt="Modern Patchouli - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Modern Patchouli Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d854daa2-50f9-47f7-927e-d81049294e76">            <a href="https://heavenmayhem.com/products/fashion-sunglasses-margaux" data-model-name="Margaux Glasses" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rexFfvhipzcvtJpYbPY7LF.jpg" alt="Margaux Glasses"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Heaven Mayhem</div>                                        <div class="featured__title">Margaux Glasses</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5025bc7e-c910-434c-b68f-ad5e4ac33e95">            <a href="https://www.adidas.com/us/adilette-comfort-2.0-slides/HP6999.html" data-model-name="Adilette Comfort 2.0 Slides" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Ls5UyBpZwBZRHHTbtrwMHF.jpg" alt="Adilette Comfort 2.0 Slides"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>adidas</div>                                        <div class="featured__title">Adilette Comfort 2.0 Slides</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-more-cyklar-perfume-oils-to-shop"><span>More Cyklar Perfume Oils to Shop </span></h2>        <div class="featured_product_block featured_block_standard" data-id="f96ef2b1-d34e-42be-b02e-03395b7f7131">            <a href="https://cyklar.com/products/rose-bud-perfume-oil" data-model-name="Rose Bud Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Fudhb2XeQbH4xYQRDynVP7.webp" alt="Rose Bud - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Rose Bud Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Black currant, bergamot, pink pepper, rhubarb, hemp, violet, rose, mate, sandalwood, musk</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="71b0ebcd-cb15-4dc5-aaef-928e728dc4a2">            <a href="https://cyklar.com/products/crescent-perfume-oil" data-model-name="Crescent Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3oWz6Twkzw6NxauMrHNCFF.jpg" alt="Crescent - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Crescent Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Bergamot, grapefruit, sea salt, lavender, rose, coconut woods, amber, musk, moss, cedar, vanilla, frankincense </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="48ab2ce9-45c6-4191-ac4a-0a3372dd0611">            <a href="https://cyklar.com/products/core-vetiver-perfume-oil" data-model-name="Core Vetiver Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dCxuP3uPuJ9aWRZQogHEHF.jpg" alt="Core Vetiver - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Core Vetiver Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Citrus zest, tea tree oil, freesia, clary sage, eucalyptus, rosemary, vetiver, driftwood, cedar </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4e8a493e-bec1-4135-abbc-1883e8cc27ea">            <a href="https://cyklar.com/products/vanilla-verve-perfume-oil" data-model-name="Vanilla Verve Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:93,l:32,cw:295,ch:295,q:80/Di3mkyNRpfMS5WkGvVuUPF.jpg" alt="Vanilla Verve - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Vanilla Verve Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Bergamot, green cardamom, vanilla, heliotrope, ambrette seed, Peru balsam, amber, musk, tonka bean </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d74c6681-da42-424d-a5a4-8b6e55e6e4ae">            <a href="https://cyklar.com/products/naked-neroli-perfume-oil" data-model-name="Naked Neroli Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/u3i7EWTgqGfpyUK2LbuYTF.jpg" alt="Naked Neroli - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Naked Neroli Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Bergamot, mandarin, lemon leaf, neroli, orange flower, jasmine, sandalwood, amber, musk </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0e00508c-8517-4368-98ff-7182a4e1dd6a">            <a href="https://cyklar.com/products/amber-hour-perfume-oil" data-model-name="Amber Hour Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uMg6ECbD7ycMe6yDVKvsVF.jpg" alt="Amber Hour - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Amber Hour Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Lemon peel, pink pepper, clove, rockrose, olibanum, suede accord, palo santo, amber resin, tonka bean</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4e5f7e60-95eb-4628-a7a9-41ac0d1d5b01">            <a href="https://cyklar.com/products/sacred-santal-perfume-oil" data-model-name="Sacred Santal Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mXxU4pyPoDiQMeFyCtuwXF.jpg" alt="Sacred Santal - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Sacred Santal Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Bergamot, cardamom, ambrette, guaiac wood, benzoin, amber, velvet musk, cashmere, wood, vanilla  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="68b8f613-19c1-40e5-8e0c-2191c215d4ba">            <a href="https://cyklar.com/products/sex-musk-perfume-oil" data-model-name="Sex Musk Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ck6HWiYMFzmeswGAUfJhaF.jpg" alt="Sex Musk - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Sex Musk Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Timur Nepal, rose, jasmine, orris, tonka bean, vanilla infusion, patchouli, musk, amber</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d0c3981d-2eb3-47b0-8cbb-5b1b76f593ac">            <a href="https://cyklar.com/products/cedar-supreme-perfume-oil" data-model-name="Cedar Supreme Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wVVT7WNAkrso7ZuLdwcDYF.jpg" alt="Cedar Supreme - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Cedar Supreme Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Bergamot, artemisia, lavender, labdanum, ambroxan, cedarwood, amber, tonka bean absolute </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a47620c8-4641-456a-8785-1d96b3126272">            <a href="https://cyklar.com/products/bergamot-bond-perfume-oil" data-model-name="Bergamot Bond Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zqjmLcaWqyapJJAmBVLa7F.jpg" alt="Bergamot Bond - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Bergamot Bond Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes</strong>: Bergamot, lavender, bamboo, peony, verbena, skin musks, cashmere woods, amber </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4d3f9659-d60f-4064-8dfb-65a08ea4f47c">            <a href="https://cyklar.com/products/flora-veil-perfume-oil" data-model-name="Flora Veil Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yS4ecrQqu4oPAZVcbjur7F.jpg" alt="Flora Veil - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Flora Veil Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Raspberry, ambrette, fresh air, peony, sandalwood, white amber, skin musk </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e694d10e-315f-4728-806b-8bcf4364574f">            <a href="https://cyklar.com/products/lovers-leather-perfume-oil" data-model-name="Lover's Leather Perfume Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/q3JwYtpS2x6FbqwgcvaP6F.jpg" alt="Lover's Leather - Perfume Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CYKLAR</div>                                        <div class="featured__title">Lover's Leather Perfume Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Notes: </strong>Saffron, thyme, leather, geranium, clove, patchouli, agarwood, sandalwood</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Introducing Your Warm-Weather Fragrance Wardrobe: From Airy Spring Florals to Sparkling Summer Fruits ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/spring-to-summer-fragrances</link>
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                            <![CDATA[ Prepare for compliments. ]]>
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                                                                        <pubDate>Sat, 23 May 2026 09:00:00 +0000</pubDate>                                                                                                                                <updated>Sat, 23 May 2026 23:40:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@fridacashflow, @rachelle.rowlings; Bulgari, Nordstrom; Orebella, Ulta]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of people in spring and summer outfits and environments, with perfumes layered on top.]]></media:description>                                                            <media:text><![CDATA[A collage of people in spring and summer outfits and environments, with perfumes layered on top.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of people in spring and summer outfits and environments, with perfumes layered on top.]]></media:title>
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                            <article>
                                <p>There's something about a <a href="https://www.whowhatwear.com/beauty/fragrance/perfume-trends-2026"><u>seasonal fragrance</u></a> wardrobe that just feels so right. Some may see it as a bit ostentatious to have designated perfumes for different clumps of months, but I strongly disagree. We have <a href="https://www.whowhatwear.com/best-white-t-shirts-women"><u>cutoff tees</u></a> and <a href="https://www.whowhatwear.com/fashion/shopping/best-affordable-linen-pants"><u>breezy linen pants</u></a> for the summer—which we surely wouldn't wear in the winter!—and <a href="https://www.whowhatwear.com/fashion/outerwear/winter-2026-coat-trends"><u>warm wool coats</u></a> for the colder months. While I agree that a <a href="https://www.whowhatwear.com/beauty/fragrance/winter-perfume-trends-2025"><u>cozy pine scent</u></a> isn't as necessary to December as a parka is, I do believe that the finishing touch for every outfit is a signature, seasonal scent. And in this limbo period between spring and summer, you get the best of both warm-weather scent worlds.</p><p><a href="https://www.whowhatwear.com/beauty/fragrance/best-orange-blossom-fragrances"><u>Orange blossom perfumes</u></a> and <a href="https://www.whowhatwear.com/beauty/fragrance/best-aquatic-fragrances"><u>salty aquatic elixirs</u></a> are undoubtedly summery, and <a href="https://www.whowhatwear.com/beauty/fragrance/best-green-perfume"><u>ultra-green scents</u></a> and <a href="https://www.whowhatwear.com/best-floral-perfumes"><u>fresh florals</u></a> have cemented themselves as <a href="https://www.whowhatwear.com/beauty/fragrance/best-spring-perfumes"><u>spring fragrances</u></a>. But you don't have to limit yourself to one season's aromatic universe when picking a scent that feels right for May and June's indecisive weather patterns. Who What Wear beauty editors have been editing down their fragrance wardrobes for quite some time and are taking these warm-weather-coded scents—spanning citrusy to earthy and gourmand—into the sweltering summer ahead. Keep reading to discover which fragrances completed our <a href="https://www.whowhatwear.com/fashion/spring/fashion-week-trends-spring-summer-2026"><u>S/S 26 wardrobes</u></a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="K6phUtwb3cLhKcBXJHJGJQ" name="652580478_18005978309852510_6464302004767963614_n" alt="An image of content creator Gabrielle Richardson smelling florals." src="https://cdn.mos.cms.futurecdn.net/K6phUtwb3cLhKcBXJHJGJQ.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/Cr81_F3P0lQ/?img_index=1" target="_blank">fridacashflow</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-11-spring-to-summer-fragrances-to-try-right-now"><span>11 Spring-to-Summer Fragrances to Try Right Now</span></h2>        <div class="featured_product_block featured_block_standard" data-id="a05a5e33-d9be-4f1f-b0e0-471859effce5">            <a href="https://bluemercury.com/products/ds-durga-cowgirl-grass-eau-de-parfum" data-model-name="Cowgirl Grass Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UbpSwKXQeoPUhc88ybe7kQ.jpg" alt="Cowgirl Grass Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">Cowgirl Grass Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Peony, lychee, flowering grass, soft musk</p><p>There may not be a more perfect spring-to-summer scent than D.S. & Durga's Cowgirl Grass. Something about the way the earthy, grassy middle notes mingle with peony and pink geranium makes me envision a wildflower-strewn clearing caught between spring showers and summer sun. Bright lychee and jasmine water act like the first step of a rhinestoned Tecovas shoe into the sprawling grasses. In short, this complex floral is the main character this season.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="55f6a0fb-f2f6-4fe3-a77a-a0e0955b9f1b">            <a href="https://www.nordstrom.com/s/scarlet-beetroot-cologne-nordstrom-exclusive/8969214" data-model-name="Scarlet Beetroot Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ktG8btpYsEzQSJE8CPzEKQ.jpg" alt="Scarlet Beetroot Cologne"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone</div>                                        <div class="featured__title">Scarlet Beetroot Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Beetroot, blackcurrant, patchouli</p><p>Another interesting floral catching tastemakers' eyes this season is Jo Malone's brand-new Scarlet Beetroot Cologne. This alt-fruity floral spotlights the earthy sweetness of beets and blackcurrant, painting a picture of an abundant veggie patch instead of your typical springtime bouquet. It's interesting, it's inviting, and entirely down-to-earth. If you favor seasonal scents that are a little out of the box, you'll love this vegetable-inspired spritz.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fd398b19-aa7b-4403-8b3f-9dac13b1a4f5">            <a href="https://www.sephora.com/product/london-1983-eau-de-parfum-P520362" data-model-name="London 1983 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rmR2Zn7YCYBZskfvgFZgmh.jpg" alt="London 1983 Eau De Parfum With Musk"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Henry Rose</div>                                        <div class="featured__title">London 1983 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Fig, black pepper, jasmine, musk</p><p>A recent bout of <a href="https://www.whowhatwear.com/beauty/beauty-editor-favorite-spring-products">beauty spring cleaning</a> inspired me to purge a large chunk of my fragrance collection, but one that stayed was a new addition: London 1983 from <a href="https://www.whowhatwear.com/best-henry-rose-perfumes">Henry Rose</a>, <a href="https://www.whowhatwear.com/beauty/fragrance/michelle-pfeiffer-fragrance-tip">Michelle Pfeiffer's</a> brand. One of the most recent launches from the quietly celeb-owned perfume brand, London 1983, is a sheer skin scent spiked with fig, black pepper, and blonde woods, splashed with water lily and jasmine. It's barely there and sweet in a clean sort of way. This scent is the perfect base or top layer for your more complex scents, though it stands beautifully on its own, too. I've been living in it all spring, and I assume that will only continue this summer.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="SUM7zC4DTUu7YxC28uQV6X" name="696223048_18403860844144786_3816754990041173165_n" alt="An image of content creator Emna Sellimi." src="https://cdn.mos.cms.futurecdn.net/SUM7zC4DTUu7YxC28uQV6X.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DYZvu94CFZd/?img_index=9" target="_blank">emnitta</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="cfd3da3b-9e84-41d3-bee5-5894c4446872">            <a href="https://www.sephora.com/product/santorini-hair-body-mist-P519774" data-model-name="Santorini Hair and Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Jf5Ci9k8Zc4bHV7e9mYzTQ.jpg" alt="Santorini Hair and Body Mist With Honeysuckle Peach + Honeysuckle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ouai Haircare</div>                                        <div class="featured__title">Santorini Hair and Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Honeysuckle, peach, amber</p><p>Body and <a href="https://www.whowhatwear.com/best-hair-perfumes">hair mists</a> are having major moments this year, and WWW beauty editor <a href="https://www.whowhatwear.com/author/kaitlyn-mclintock">Kaitlyn McLintock</a> is taking this spray from Ouai into the sweltering summer months. This light, refreshing mist douses you in a wash of bright, sweet, and fruity notes thanks to key notes of peach, amber, and honeysuckle—eliciting images of Grecian white-sand beaches bathed in the warm glow of a sunset.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a6486b0e-abec-4038-abec-55d95a53b776">            <a href="https://www.nordstrom.com/s/eau-parfumee-the-imperial-150-eau-de-toilette/8867990" data-model-name="Eau Parfumée Thé Impérial Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mDHQ9VJDZnfmGbvK72MBSQ.jpg" alt="Eau Parfumée Thé Impérial 150 Eau De Toilette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BVLGARI</div>                                        <div class="featured__title">Eau Parfumée Thé Impérial Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Italian citrus, Sri Lankan black tea </p><p>I've been unable to keep myself away from this lemony tea scent since I received it earlier this spring, and I'm not stopping anytime soon. It bathes the skin in a bright wash of lemon from the jump, but once settled, the sparkling Italian citrus gives way to the intoxicating aromas of honeyed, musky black tea. It's clean, bright, and sensual all at once.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="19cae662-1cad-4776-a1fe-518b83ef0ff6">            <a href="https://www.sephora.com/product/lovely-a-little-twisted-eau-de-parfum-P517242" data-model-name="Lovely and a Little Twisted Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NkNRfH2hSJqgj867EuKZQQ.jpg" alt="Lovely and a Little Twisted Eau De Parfum With Rose Milk"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lore</div>                                        <div class="featured__title">Lovely and a Little Twisted Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Candied pistachio, mandarin, geranium, vanilla musk</p><p>Lore’s beautiful, complex perfumes have been on my mind for all of 2026. I’ve oscillated between Sublimity—a serene, coconutty scent—and smoky Disfruta, but Lore’s Lovely and a Little Twisted feels right on theme for the transitional months. It’s a chic, candied floral that gives the gourmand category an elegant lift. Blame it on the gorgeous packaging and chic matte finish, but my eye (and nose) can’t stop trailing back to this lemon-yellow bottle these days. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="936gT7BvLJQSjNcnGrcDJe" name="652780981_17981666042987071_6953754442875303467_n" alt="An image of content creator Gabrielle Richardson wearing a denim jacket and holding a bouquet of tulips." src="https://cdn.mos.cms.futurecdn.net/936gT7BvLJQSjNcnGrcDJe.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/C5enSQ4stBn/?img_index=1" target="_blank">fridacashflow</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="70f95c64-8103-4946-912e-630cff6302f6">            <a href="https://www.nordstrom.com/s/athnas-eau-de-parfum/8799945" data-model-name="Athénaïs Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SZpMDynzjrTUciHsBE5sMQ.jpg" alt="Athénaïs Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Athénaïs Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Neroli, orange flower absolute, tonka bean absolute </p><p>McLintock has been spritzing Parfums de Marly’s Athenais all spring long, and she doesn’t plan to stop this summer. It's a vibrant mixture of neroli essence and orange flower absolute that sets things off on a sparkling note before mellowing out with an ambery-vanilla and tonka bean blend, which cuts the spring sweetness with the brightness of summery citrus.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2d6fe3ba-c04e-42ed-bbf5-6b24be074c6c">            <a href="https://dossier.co/products/airy-linens" data-model-name="Airy Linens" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7LjGqqCgWvBQJeCNqbrUjQ.jpg" alt="Airy Linens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dossier</div>                                        <div class="featured__title">Airy Linens</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Aldehydes, cashmeran, musk, transparent white flowers </p><p>I’m not sure what it is about clean-smelling perfumes, but I especially love them during the warmer months. As my skin gets sweaty during the wait for the subway, there’s no other scent I yearn for than that of fresh laundry—making Dossier’s new Airy Linens fragrance a recent go-to (and future summer staple). A fresh blend of lavender, rose, and transparent white flowers twists with clean-smelling aldehydes and musky moss to emulate the scent of freshly laundered fabric on soft skin. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e857993b-493a-4d9e-bc3c-47d8ff338e7d">            <a href="https://www.bergdorfgoodman.com/p/dries-van-noten-soie-malaquais-eau-de-parfum-3-4-oz-prod179090259" data-model-name="Soie Malaquais Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:140.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/a8VUVSjw67UDKcgzyoXdWQ.jpg" alt="Soie Malaquais Eau De Parfum, 3.4 Oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dries Van Noten</div>                                        <div class="featured__title">Soie Malaquais Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, blackcurrant, silk, chestnut </p><p>Dries Van Noten's delectable assortment of fragrances is an extension of the fashion house's identity: striking, layered, and unique. Soie Malaquais is the perfume I'll continue to wear well into the summer months, thanks to its elegant balance of bergamot, chestnut, and juicy blackcurrant. Never too sweet nor floral, this fluid fragrance glides along the skin like silk. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="spgTP6L2eK9AWipAvZLxK4" name="700124711_18403860814144786_5586401417721711342_n" alt="Content creator Emna Sellimi posing in a window wearing a red dress and holding a rose stem." src="https://cdn.mos.cms.futurecdn.net/spgTP6L2eK9AWipAvZLxK4.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DYZvu94CFZd/?img_index=8" target="_blank">emnitta</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="d21e928d-cac5-4151-8b83-fe7662671fbb">            <a href="https://www.ulta.com/p/jasmine-blues-parfum-pimprod2058440" data-model-name="Jasmine Blues Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.82%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X2GZUDyDCMts9Gbmkq2h23.png" alt="Orebella, Ulta"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Orebella</div>                                        <div class="featured__title">Jasmine Blues Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Jasmine, blue lotus, crystallized moss, cedarwood</p><p>Orebella continues to impress us editors, and founder <a href="https://www.whowhatwear.com/beauty/fragrance/orebella-jasmine-blues-fragrance">Bella Hadid's latest perfume launch</a>—this jasmine-forward scent for spring—is no exception. The tiny white flowers happen to be my favorite note in a fair-weather fragrance, especially when combined with earthy elements, which are slowly becoming a signature of the brand. Blue lotus, crystallized moss, and cedarwood deepen this lilting, light scent into an even more somatic experience. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="20572b74-ba2d-40bc-bf2d-1ac8b566a5e1">            <a href="https://www.fwrd.com/product-dorsay-sur-tes-levres-eq-eau-de-parfum/DSAX-WU4/" data-model-name="Sur Tes Levres E.Q. Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.87%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PC9ScSfwMvqNXddTYZXcbQ.jpg" alt="Sur Tes Levres E.q. Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D'Orsay</div>                                        <div class="featured__title">Sur Tes Levres E.Q. Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, iris, jasmine, cashmeran</p><p>If you could bottle the warm-weather transition months, this sleek, fresh, and slightly sensual scent would be the result. This scent, which is clean and a little crunchy (thanks, pink pepper), makes me feel like I've slipped into the skin of someone far more sophisticated. She was practically made for summer work commutes, happy hour drinks, and alfresco date nights.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Phlur Just Launched Two New Tropical Scents For Summer—I'm Ready for Sun, Sand, and Compliments ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/phlur-new-summer-scents-2026</link>
                                                                            <description>
                            <![CDATA[ Meet Island Swim and Paradise Nectar. ]]>
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                                                                        <pubDate>Fri, 22 May 2026 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@meganadelaide; @jordanrisa]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Phlur summer hair and body mist collage]]></media:description>                                                            <media:text><![CDATA[Phlur summer hair and body mist collage]]></media:text>
                                <media:title type="plain"><![CDATA[Phlur summer hair and body mist collage]]></media:title>
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                                <p>If you know me, you know I love <a href="https://phlur.com/">Phlur</a>. Actually, that's an understatement. I swear by <a href="https://www.whowhatwear.com/best-phlur-perfumes">the brand's iconic scents</a>, including <a href="https://www.sephora.com/product/tangerine-boy-eau-de-parfum-P503911?skuId=2630218&icid2=products%20grid:p503911:product">Tangerine Boy</a> (the juiciest citrus perfume I've ever smelled), <a href="https://www.sephora.com/product/father-figure-50ml-edp-P506729?skuId=2647782&icid2=products%20grid:p506729:product">Father Figure</a> (a lush, dew-soaked fig fragrance), and <a href="https://www.sephora.com/product/phlur-missing-person-eau-de-parfum-P482716?skuId=2568350&icid2=products%20grid:p482716:product">Missing Person</a> (a sheer, warm musk that's achieved "<a href="https://www.whowhatwear.com/phlur-missing-person-eau-de-parfum">signature scent</a>" status). Don't even get me started on the brand's <a href="https://www.whowhatwear.com/phlur-body-mists">body mists</a>. I'm certain I own almost every single one, but lately, I've been spritzing <a href="https://www.sephora.com/product/beach-skin-body-hair-fragrance-mist-P516539?skuId=2864148&icid2=products%20grid:p516539:product">Beach Skin</a> the most. It's a dreamy, sun-soaked scent with notes of bergamot, salted tiare flower, and sandalwood.</p><p>You can imagine my excitement when I learned Phlur released two new summer scents. I had high expectations, which is why I refrained from sharing the news until I could test them out for myself. Now that I have, I can say they smell like summer, bottled. They're bright, fresh, and tropical, and I'm officially obsessed. So without further ado, let me introduce you to Island Swim and Paradise Nectar. </p><h2 id="island-swim">Island Swim</h2>        <div class="featured_product_block featured_block_standard" data-id="e00bc701-a859-4047-b100-a8391d836fc0">            <a href="https://www.sephora.com/product/island-swim-hair-body-mist-P522680?skuId=2959682&icid2=products%20grid:p522680:product" data-model-name="Island Swim Hair & Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TkoBXJFTnnEEDA8CCR9RLD.jpg" alt="Island Swim Hair & Body Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Island Swim Hair & Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Calamansi, plumeria, coconut, sandalwood, amber</p><p>Island Swim is a fresh, solar scent that evokes "salty skin and sunlit waves." Bright citrus notes lead with bergamot and calamansi (a cross between a mandarin orange and kumquat). Soft coconut and seaside florals drift in next before settling into warm sandalwood and amber. </p><p>"Island Swim is my ode to your first plunge into the warm sea," perfumer Clement Gavarry says. "It’s the moment salt clings to your skin and everything feels fresh, bright, and effortless. I blended zesty citrus, soft coconut, and ocean-washed florals to capture the freedom of a perfect tropical swim."</p></p>                </div>                            </div>        </div><h2 id="paradise-nectar">Paradise Nectar</h2>        <div class="featured_product_block featured_block_standard" data-id="9866025f-f582-4b52-9579-c38272e2992d">            <a href="https://www.sephora.com/product/paradise-nectar-hair-body-mist-P522624?skuId=2959690&icid2=products%20grid:p522624:product" data-model-name="Paradise Nectar Hair & Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cfJ9dTqvDoysJhudWw7kLD.jpg" alt="Paradise Nectar Hair & Body Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Paradise Nectar Hair & Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Black currant, mandarin, lotus flower, patchouli</p><p>If Island Swim is a refreshing dip in the sea, then Paradise Nectar is a walk through a sun-warmed tropical garden. The fruity-floral fragrance is bursting with juicy black currant and bright mandarin. <a href="https://www.whowhatwear.com/tuberose-perfumes">Tuberose</a>, one of my favorite fragrance notes <em>ever</em>, provides warmth and sweetness, while lotus flower adds an ethereal, aquatic quality. Lastly, earthy patchouli comes in, evoking the plant's stems and leaves that reach toward the sun. </p><p>"Paradise Nectar was inspired by the feeling of walking through a sunlit seaside garden, where ripe fruits and wild florals mingle on a warm breeze," writes perfumer Elena Valdivieso-Ruiz. "I blended bright citrus, soft blooms, and warm woods to capture that living, vibrant escape.”</p></p>                </div>                            </div>        </div><h2 id="island-escape-body-mist-trio-set">Island Escape Body Mist Trio Set</h2>        <div class="featured_product_block featured_block_standard" data-id="27081740-a5af-4340-abaa-f6d37f14db30">            <a href="https://www.sephora.com/product/phlur-island-escape-set-P524788?skuId=2982569&icid2=products%20grid:p524788:product" data-model-name="Island Escape Body Mist Trio Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/A86d33PScpc9FhjgttcgUD.jpg" alt="Island Escape Body Mist Trio Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Island Escape Body Mist Trio Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You can get all three of Phlur's sun-drenched body mists in this limited-edition set. Wear them alone or layer them together to create a bespoke summer scent. </p></p>                </div>                            </div>        </div><h2 id="shop-5-more-summertime-scents">Shop 5 More Summertime Scents</h2>        <div class="featured_product_block featured_block_standard" data-id="c18e9338-35f1-44c5-9a78-6a1114f589c2">            <a href="https://www.sephora.com/product/beach-skin-body-hair-fragrance-mist-P516539?skuId=2864148&icid2=products%20grid:p516539:product" data-model-name="Beach Skin Body & Hair Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fhryTX5EwMUUjdJ36ZUwRN.jpg" alt="Beach Skin Body & Hair Fragrance Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Beach Skin Body & Hair Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The summer scent I can't stop spritzing. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="395947cf-61c4-4df7-9a1f-c2e49fc11e88">            <a href="https://www.sephora.com/product/beach-skin-shimmering-body-oil-P522415?skuId=2948032&icid2=products%20grid:p522415:product" data-model-name="Beach Skin Shimmering Body Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cGUcQV57aAUsmti2qmkRRN.jpg" alt="Beach Skin Shimmering Body Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Beach Skin Shimmering Body Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This scented, shimmering body oil gives the skin the prettiest sunlit finish.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ebfd31a3-ce00-4de3-a8c9-a0f55d80f2fc">            <a href="https://www.sephora.com/product/phlur-mango-mood-hair-body-fragrance-mist-P509029?skuId=2693372&icid2=products%20grid:p509029:product" data-model-name="Mango Mood Body & Hair Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rQ3Bf5oTnuxk9LBTy7PnQm.jpg" alt="Mango Mood Body & Hair Fragrance Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Mango Mood Body & Hair Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here's another fruity-floral scent I love wearing in the warmer months. Ripe mango is balanced with sophisticated jasmine and warm brown sugar. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8669530f-048a-4732-bdeb-2d58f58290ed">            <a href="https://www.sephora.com/product/honey-moon-edp-P520678?skuId=2947299&icid2=products%20grid:p520678:product" data-model-name="Honey Moon Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BBusL2G4TQYBjnQF5nErQN.jpg" alt="Honey Moon Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Honey Moon Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love <a href="https://www.whowhatwear.com/beauty/fragrance/best-honey-perfume">honey perfumes</a>, and this soft, golden scent is no exception.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="19d1e13a-843b-4bda-a4d8-eda60095923e">            <a href="https://www.sephora.com/product/phlur-mood-ring-eau-de-parfum-P507947?skuId=2693414&icid2=products%20grid:p507947:product" data-model-name="Mood Ring Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8opUgTzYyv45Bf2Cz8RCNN.jpg" alt="Mood Ring Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Mood Ring Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Phlur's Mood Ring reminds me of carefree, Y2K summers in the best way. It combines mood-enhancing notes of fruit gummies, orange flower, and musk. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Pistachio Perfumes Are Up 852.5%—Your Guide to the Best Salty, Creamy, and Subtly Sweet Scents ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/pistachio-perfume-trend</link>
                                                                            <description>
                            <![CDATA[ Pistachio really is *that girl* right now. ]]>
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                                                                        <pubDate>Thu, 21 May 2026 22:47:04 +0000</pubDate>                                                                                                                                <updated>Sat, 23 May 2026 00:16:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@amaka.hamelijnck]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Pistachio perfume collage]]></media:description>                                                            <media:text><![CDATA[Pistachio perfume collage]]></media:text>
                                <media:title type="plain"><![CDATA[Pistachio perfume collage]]></media:title>
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                            <article>
                                <p>It's official: Pistachio is the new It-girl scent. It was already a rising star in 2025, along with <a href="https://www.whowhatwear.com/beauty/fragrance/best-green-perfume">matcha and pear-soaked scents</a>, but it's now #1 for summer 2026. What's my proof, you ask? Some of the biggest, buzziest brands are launching new, nutty elixirs. Designers are even cosigning the trend, as Loewe just launched a new <a href="https://www.neimanmarcus.com/p/loewe-pistachio-small-scented-candle-5-8-oz-prod289340011?pimId=401294261939&utm_source=google_shopping&site_refer=CSE_GGLPLA%3ABeauty_Fragrance%3ALoewe%3A&country=US&currency=USD&CSE_CID=NMO_G_PLA_High+Inventory_Priority%3ANMO_G_PLA_High+Inventory_Priority&gclsrc=aw.ds&gad_source=1&gad_campaignid=23534198835&gbraid=0AAAAADuOtTeAmuWrjOtGqMeH2zydbSRdf&gclid=CjwKCAjw2rrQBhBuEiwAarLWHW636yqWhUJP6kp5YHWrrBpv6h6UxNWgXQtwx25pi0jiHsK3cgDwABoCk1gQAvD_BwE">Pistachio Candle</a> ($130). The data backs me up, too. According to <a href="https://www.spate.nyc/reports/2026-fragrance-report-key-trends-brands-and-scents">Spate's 2026 Fragrance Report</a>, pistachio is up 852.5%. It's proof that the internet's obsession with sophisticated gourmand scents is far from over. </p><p>And sophisticated, it is. Unlike other sugar-soaked gourmand notes, pistachio is often nutty, creamy, and subtly sweet. It plays well with its dessert-inspired notes like vanilla, whipped cream, and marshmallow to create decadent scents. It also blends well with woody notes, such as sandalwood, to create warm and cozy scents. It even works well with "green" notes—such as fresh-cut grass, crushed leaves, and smoky patchouli—to create earthy scents. It's nothing if not versatile. Ahead, see 11 pistachio perfumes that have "cool girl" written all over them. </p><h2 class="article-body__section" id="section-the-top-5-pistachio-perfumes-listed"><span>The Top 5 Pistachio Perfumes, Listed</span></h2><ul><li><strong>Best Overall:</strong> <a href="https://www.nordstrom.com/s/ds-and-durga-pistachio-eau-de-parfum/7448994?color=NO+COLOR&size=3.4+oz&utm_medium=cpc&utm_content=pmax_beauty_generic_asset_group&utm_term=pmax_beauty_generic_listing_group&utm_channel=mid_nd_shopping_pmax&adpos=&creative=&device=c&matchtype=&network=x&acctid=21700000001689570&dskeywordid=&lid=58700009006413230&dsproductgroupid=&product_id=8183930&merchid=1243147&prodctry=US&prodlang=en&channel=online&storeid=&locationid=9017594&targetid=&campaignid=19621374652&adgroupid=&gclsrc=aw.ds&gad_source=1&gad_campaignid=19613702295&gbraid=0AAAAAD8eAElta0nlRIzBSmxEy3bOF86eE&gclid=CjwKCAjw2rrQBhBuEiwAarLWHd3KpEFYuWrvGRdxcGtvW0BQ-c7DeFWL70J9vNSeBqaDePNRMHT0ixoCqiAQAvD_BwE">D.S. & Durga Pistachio Eau de Parfum </a></li><li><a href="https://www.ulta.com/p/pistachio-brulee-eau-de-parfum-pimprod2044082?sku=2622666&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=21151388610&gbraid=0AAAAAD9rLH6Cr0SYyYjeJW-ibE7dRqP4c&gclid=CjwKCAjw2rrQBhBuEiwAarLWHUIj_vLcclEGralwDYRTyhl9uBJF1xlL6Wt5ZBsCbexPvM2NFLNOpBoClX8QAvD_BwE">Le Monde Gourmand Pistachio Brûlée Eau de Parfum </a></li><li><a href="https://www.zara.com/us/en/pistachio-butter-edt-90ml--3-04-fl--oz---p20120985.html?v1=495707630">Zara Pistachio Butter Eau de Toilette </a></li><li><a href="https://www.target.com/p/fine-ry-eau-de-parfum-women-s-perfume/-/A-95023570?preselect=89260305#lnk=sametab">Finery Pistachio Please Eau de Parfum</a></li><li><a href="https://www.sephora.com/product/sol-de-janeiro-sol-cheirosa-62-eau-de-parfum-P503113">Sol de Janeiro Sol Cheirosa '62 Eau De Parfum</a></li></ul><h2 class="article-body__section" id="section-the-best-pistachio-perfumes"><span>The Best Pistachio Perfumes</span></h2><h3 id="best-overall-d-s-durga-pistachio-eau-de-parfum">Best Overall: D.S. & Durga Pistachio Eau De Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="e229868f-491a-4131-9ea1-642ba94ab455">            <a href="https://www.nordstrom.com/s/ds-and-durga-pistachio-eau-de-parfum/7448994?color=NO+COLOR&size=3.4+oz&utm_medium=cpc&utm_content=pmax_beauty_generic_asset_group&utm_term=pmax_beauty_generic_listing_group&utm_channel=mid_nd_shopping_pmax&adpos=&creative=&device=c&matchtype=&network=x&acctid=21700000001689570&dskeywordid=&lid=58700009006413230&dsproductgroupid=&product_id=8183930&merchid=1243147&prodctry=US&prodlang=en&channel=online&storeid=&locationid=9017594&targetid=&campaignid=19621374652&adgroupid=&gclsrc=aw.ds&gad_source=1&gad_campaignid=19613702295&gbraid=0AAAAAD8eAElta0nlRIzBSmxEy3bOF86eE&gclid=CjwKCAjw2rrQBhBuEiwAarLWHd3KpEFYuWrvGRdxcGtvW0BQ-c7DeFWL70J9vNSeBqaDePNRMHT0ixoCqiAQAvD_BwE" data-model-name="Pistachio Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x796XWeNPyNZBF4VBB2he5.jpg" alt="Pistachio Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">Pistachio Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is D.S. & Durga's love letter to all things pistachio. Interestingly enough, it's used as a top, heart, <em>and</em> base note. Hence, the cheeky label reads like a nutty, layered dessert: "Pistachio, cardamom, <em>more</em> pistachio, roasted almond, <em>even more</em> pistachio, vanilla crème." It's dark, sweet, and woody—the perfect perfume for people who love unique and sophisticated gourmands. </p></p>                </div>                            </div>        </div><h3 id="le-monde-gourmand-pistachio-brulee-eau-de-parfum">Le Monde Gourmand Pistachio Brûlée Eau De Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="4ff65465-b9f9-4a44-b6fb-0d5d5fc4ec0c">            <a href="https://www.ulta.com/p/pistachio-brulee-eau-de-parfum-pimprod2044082?sku=2622666&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=21151388610&gbraid=0AAAAAD9rLH6Cr0SYyYjeJW-ibE7dRqP4c&gclid=CjwKCAjw2rrQBhBuEiwAarLWHUIj_vLcclEGralwDYRTyhl9uBJF1xlL6Wt5ZBsCbexPvM2NFLNOpBoClX8QAvD_BwE" data-model-name="Pistachio Brûlée Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rZMDqLDya4D2B6NtiG9N58.png" alt="Pistachio Brûlée Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LE MONDE GOURMAND</div>                                        <div class="featured__title">Pistachio Brûlée Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Le Monde Gourmand translates to "gourmand world," so it's no surprise the brand has a pistachio scent in its repertoire. It is one of the best gourmand notes, after all. The pistachio is green and salty and grounded in a warm base of amber and vanilla (vanilla mousse and vanilla bean, to be specific). It's pistachio ice cream in perfume form.</p></p>                </div>                            </div>        </div><h3 id="zara-pistachio-butter-eau-de-toilette">Zara Pistachio Butter Eau de Toilette</h3>        <div class="featured_product_block featured_block_standard" data-id="2b129bfd-1f1a-4cb8-8bd0-98e00dfc4b83">            <a href="https://www.zara.com/us/en/pistachio-butter-edt-90ml--3-04-fl--oz---p20120985.html?v1=495707630" data-model-name="Pistachio Butter Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sAQmrzaqiQppQ7gBZmM3eg.jpg" alt="Pistachio Butter Edt 90ml (3.04 Fl. Oz)."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ZARA</div>                                        <div class="featured__title">Pistachio Butter Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Like a pistachio butter-filled croissant, Zara's namesake eau de toilette is creamy, warm, and delectable. The smooth, slightly toasted pistachio is punctuated with powdery violet and sweet brown sugar. The former gives it a mature, elevated air, whereas the latter adds cozy warmth that "melts" onto the skin. </p></p>                </div>                            </div>        </div><h3 id="finery-pistachio-please-eau-de-parfum">Finery Pistachio Please Eau de Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="e962b889-e75c-4499-a358-30bb3dc4022d">            <a href="https://www.target.com/p/fine-ry-eau-de-parfum-women-s-perfume/-/A-95023570?preselect=89260305#lnk=sametab" data-model-name="Pistachio Please Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KGAzVeTN96mZzJxtASSa2S.jpg" alt="Fine'ry Pistachio Please"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fine'ry</div>                                        <div class="featured__title">Pistachio Please Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've recommended Finery fragrances many times before. They're elevated, affordable, and accessible, ranging from classic florals to fresh marine scents and everything in between. This pistachio pick is one of my personal favorites. With notes of pistachio milk, fluffy vanilla, and creamy tonka bean, it's the ideal soft, airy scent. And it has excellent sillage, too. </p></p>                </div>                            </div>        </div><h3 id="sol-de-janeiro-sol-cheirosa-62-eau-de-parfum">Sol de Janeiro Sol Cheirosa '62 Eau De Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="8e8cc6ef-7637-4f61-a209-c7d55e6dc7ff">            <a href="https://www.sephora.com/product/sol-de-janeiro-sol-cheirosa-62-eau-de-parfum-P503113" data-model-name="Sol Cheirosa '62 Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kzhSyXq9maRCHAT497TSj5.jpg" alt="Sol Cheirosa '62 Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sol de Janeiro</div>                                        <div class="featured__title">Sol Cheirosa '62 Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>What many people might not realize is that Sol de Janeiro's <a href="https://www.sephora.com/product/brazilian-bum-bum-visibly-firming-refillable-body-cream-P406080?country_switch=us&lang=en&skuId=1802412&om_mmc=ppc-GG_17798154149___1802412__9220997_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17790678136&gbraid=0AAAAADnIXb0fO6a8S2diJwweUsyuvE1NC&gclid=CjwKCAjw2rrQBhBuEiwAarLWHSNG18bje722oZgu1zvCsLZb_jV_qwKcrmjvMT8CT1SFHIN9aqzWrxoCNXkQAvD_BwE">Brazilian Bum Bum Cream</a> ($48) is scented with pistachio. Well, pistachio, vanilla, and salted caramel. Many people also might not know that you can get an equally intoxicating version of the scent in perfume form. Let me introduce you to Sol Cheirosa '62 Eau De Parfum. It contains the same pistachio and salted caramel notes we all know and love, as well as golden sandalwood and smooth jasmine petals (<a href="https://www.whowhatwear.com/beauty/fragrance/best-jasmine-fragrances">it's basically a siren song, bottled</a>). I guarantee that if you wear this warm, solar scent, you'll get an endless number of compliments coming your way. </p></p>                </div>                            </div>        </div><h3 id="kayali-yum-pistachio-gelato-33-eau-de-parfum-intense">Kayali Yum Pistachio Gelato | 33 Eau De Parfum Intense</h3>        <div class="featured_product_block featured_block_standard" data-id="b245a6cf-549b-490f-b7a0-57ec2321ca42">            <a href="https://www.sephora.com/product/kayali-yum-pistachio-gelato-33-edp-intense-P505421?country_switch=us&lang=en&skuId=2634665&om_mmc=ppc-GG_23266938629___2634665__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=23261915703&gbraid=0AAAAADnIXb1fbJWPggjQZNDMWUy74qYn3&gclid=CjwKCAjw2rrQBhBuEiwAarLWHfVOSNIWYYL66RiU2VZ4GLaozOprH1HKMIMVwck0-MWs7ckSwE5gjhoC0IMQAvD_BwE" data-model-name="Yum Pistachio Gelato 33 Eau De Parfum Intense" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TQ2qeGSF492P4FqSdszwf5.jpg" alt="Yum Pistachio Gelato | 33 Eau De Parfum Intense"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kayali</div>                                        <div class="featured__title">Yum Pistachio Gelato 33 Eau De Parfum Intense</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If there's ever been a scent that can evoke the feeling of eating pistachio gelato with sun-warmed skin whilst on an Italian vacation, it's this. The notes read like a dessert menu: pistachio gelato, cotton candy, and whipped cream. You might think it veers immature or at least overly sweet, but it's not. Thanks to warm hazelnut and ambery rum, it maintains an elegant and sophisticated air.  </p></p>                </div>                            </div>        </div><h3 id="philosophy-pistachio-paradise-hair-body-perfume-mist">Philosophy Pistachio Paradise Hair & Body Perfume Mist</h3>        <div class="featured_product_block featured_block_standard" data-id="95405c3f-b54d-479d-836d-e82cd0d23ba8">            <a href="https://www.ulta.com/p/hair-body-perfume-mist-pimprod2053061?sku=2643003" data-model-name=" Pistachio Paradise Hair & Body Perfume Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/css6857VtQ5WsdMCBzN6m7.png" alt="Hair & Body Perfume Mist - Pistachio Paradise"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Philosophy</div>                                        <div class="featured__title"> Pistachio Paradise Hair & Body Perfume Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This warm and creamy scent is so slept on, IMO. With notes of pistachio flower, creamy cinnamon milk, and warm vetiver, it's a true sensorial delight that's designed to elevate your mood and bring on the bliss. It's even infused with skin-loving ingredients like glycerin and niacinamide for a healthy, luminous glow. </p></p>                </div>                            </div>        </div><h3 id="etlee-caramel-pistachio-eau-de-parfum">Etleé Caramel & Pistachio Eau De Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="9956e103-9c25-42b5-9a99-113b8b695665">            <a href="https://www.amazon.com/ETLE%C3%89-Pistachio-Inspired-Aromatic-Fragrance/dp/B0FH36KNJN?ref_=ast_sto_dp&th=1" data-model-name="Caramel & Pistachio Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5ZhNfdckPK2xtXgNUVbGy8.png" alt="EtleÉ Caramel & Pistachio Eau De Parfum 1.01oz, Long Lasting Perfume Inspired by Sdj 62+kay Pistachio, Aromatic Oriental Notes With Vanilla, Almond, Milk & Jasmine, Luxury Fragrance for Women & Men"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ETLEÉ</div>                                        <div class="featured__title">Caramel & Pistachio Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I came across this perfume after stumbling across some glowing customer reviews, and I can confirm that it lives up to the hype. It's centered around a creamy (not salty!) pistachio heart note. Warm caramel, smooth vanilla, and creamy tonka bean surround it, creating an "edible-but-elevated" perfume that will leave you craving more. I can see why so many reviewers beg for a bigger bottle. Once you spritz it, you won't want to stop. </p></p>                </div>                            </div>        </div><h3 id="ellis-brooklyn-forever-pistachio-perfume-mist">Ellis Brooklyn Forever Pistachio Perfume Mist</h3>        <div class="featured_product_block featured_block_standard" data-id="8175487b-19c1-4c88-b807-14539d3b0411">            <a href="https://www.sephora.com/product/forever-pistachio-hair-body-fragrance-mist-P522849?country_switch=us&lang=en&skuId=2949519&om_mmc=ppc-GG_17234313526___2949519__9017594_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb2lZJDZD1NmQ_lo2MDB20q34&gclid=CjwKCAjw2rrQBhBuEiwAarLWHdCIQ8202sqNxSvnUDr-fjXjRYfrHv67Ost1FXbDHoEfrje1lHiiVhoCcqUQAvD_BwE" data-model-name="Forever Pistachio Perfume Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mzaRAMG8rMuNLyojaBwWY6.jpg" alt="Forever Pistachio Perfume Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ellis Brooklyn</div>                                        <div class="featured__title">Forever Pistachio Perfume Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Almost every editor I know has at least one (but usually multiple) Ellis Brooklyn scents they swear by, and this is one of mine. With notes of pistachio, salted caramel, and vanilla musk, it reminds me of the iconic Sol de Janeiro Cheirosa '62 scent profile, but with an even stronger, creamier, and nuttier pistachio note. The top-billed note is definitely the star of the show, so I recommend it to anyone who wants to embrace a simple, bold pistachio scent, rather than one that keeps it hidden among other gourmand notes. </p></p>                </div>                            </div>        </div><h3 id="tabbeau-pistachio-eclat-eau-de-parfum">Tabbeau Pistachio Éclat Eau De Parfum</h3>        <div class="featured_product_block featured_block_standard" data-id="d759562e-2a35-4892-a5d5-2b59ddc7d874">            <a href="https://www.ulta.com/p/pistachio-eclat-eau-de-parfum-mkt77001417?sku=77002214" data-model-name="Pistachio Éclat Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c37A7VbRYM3F7LrFydjK88.png" alt="Pistachio Éclat Eau De Parfum - 1.7 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TABBEAU</div>                                        <div class="featured__title">Pistachio Éclat Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Equal parts sweet, spicy, and smoky, there's no denying that this genderless scent deserves a spot on your vanity. It's a fusion of pistachio, vanilla, sweet orange, pink peppercorn, malt, tobacco, and heliotropin. It has the sweetness of a traditional gourmand fragrance with the spice and smoke of a cologne. There's also a radiating warmth to it that reminds me of a <a href="https://www.whowhatwear.com/beauty/fragrance/best-solar-perfumes">solar scent</a>. It's hard to pin down, but it's utterly intoxicating, and if I had to sum it up with one word, it would be mysterious. </p></p>                </div>                            </div>        </div><h3 id="touchland-rich-pistachio-power-essence-body-hair-fragrance-mist">Touchland Rich Pistachio Power Essence Body & Hair Fragrance Mist</h3>        <div class="featured_product_block featured_block_standard" data-id="7182bba0-fa84-45d6-baab-9ca443f58596">            <a href="https://www.sephora.com/product/rich-pistachio-power-essence-body-hair-fragrance-mist-P515576" data-model-name="Rich Pistachio Power Essence Body & Hair Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LAzSMcPdmcEe9LR8bCxdQ6.jpg" alt="Rich Pistachio Power Essence Body & Hair Fragrance Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Touchland</div>                                        <div class="featured__title">Rich Pistachio Power Essence Body & Hair Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Touchland is known for its collectible hand sanitizers, so if you're surprised to see a hair and body mist from the brand, I get it. That said, it's worth noting that it's always been a scent-forward brand (I own so many of its sweetly scented hand sanitizers for that very reason). This cozy, woody scent is shockingly elevated with notes of crushed pistachio, airy marshmallow, and warm oak wood. It smells rich, velvety, and utterly expensive. I guarantee people will think you're wearing a high-end perfume when they smell this—not a $20 Hair & Body Mist. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h2><p>Beauty editor Kaitlyn McLintock has a decade of experience testing and reviewing beauty products. She curated this list of the best pistachio perfumes by personally putting products to the test, polling her fellow Who What Wear editors, and reading real-world reviews. In the end, she had a robust, deeply researched list.</p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ I've Been Observing for 8 Weeks—These Are the Beauty Products It Girls Are Secretly Using Right Now  ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/it-girl-beauty-products-uk</link>
                                                                            <description>
                            <![CDATA[ From Vaseline to luxury French skincare. ]]>
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                                                                        <pubDate>Thu, 21 May 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@olandria, @kendalljenner]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Olandria Carthen and Kendall Jenner.]]></media:description>                                                            <media:text><![CDATA[A collage of Olandria Carthen and Kendall Jenner.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of Olandria Carthen and Kendall Jenner.]]></media:title>
                                                    </media:content>
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                            <article>
                                <p>I have a micro-fascination with playing detective. Maybe it’s the true crime podcasts I listen to while cooking dinner or the CIA-level sleuthing skills women seem to be born with, but I am particularly skilled at ID’ing the beauty products celebrities secretly use. Whether it’s the nondescript bottle left in the frame of a dressing room selfie or the half-concealed, label-free <a href="https://www.whowhatwear.com/uk/fragrance/best-perfumes">perfume</a> hiding in a bathroom shot, I often use my overstuffed beauty brain to identify the skillfully disguised products (labels turned away, bottles half-cropped) from the packaging alone. (Because honestly, it’s usually the stuff celebs don’t push with a brand deal that they use most frequently.)</p><p>You see, celebrities and internet It girls are skilled in the art of disguise, knowing that an accidental snap of the products they keep on hand that <em>aren’t</em> the ones they campaign for can get them in hot water. But some stars don’t care—or maybe they’re just real—and post the occasional unpaid, non-sponsored product pic that reminds us that stars <em>are</em> just like us. Take, for example, the exact shade of Barbie-pink blush that <a href="https://www.whowhatwear.com/beauty/fragrance/olandria-carthen-golden-eve-hair-fragrance" target="_blank">Olandria Carthen</a> used most recently, found only on her makeup artist’s page, and my recent favourite: the Sol de Janeiro <a href="https://www.whowhatwear.com/best-body-creams">body cream</a> stocked in Tyla and <a href="https://www.instagram.com/zaralarsson/" target="_blank">Zara Larsson’s</a> shared sprinter van over Coachella weekend. </p><p>It doesn’t stop there. Keep reading for the fruits of my detective work.</p><h2 class="article-body__section" id="section-8-products-it-girls-have-been-using-for-weeks"><span>8 Products It Girls Have Been Using for Weeks</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:720px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="CRiYKj4iP3z3gpnJsM2sbW" name="670401296_18587577895041834_5429632797104297848_n" alt="An image of Tyla from behind in a van." src="https://cdn.mos.cms.futurecdn.net/CRiYKj4iP3z3gpnJsM2sbW.jpg" mos="" align="middle" fullscreen="" width="720" height="900" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DXSm_0wgX0T/?img_index=1" target="_blank">tyla</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="0f56e5f3-f0e3-4822-9552-6f8b4502d197">            <a href="https://www.boots.com/sol-de-janeiro-rosa-charmosa-dewy-cream-150ml-10373393" data-model-name="Rosa Charmosa Dewy Body Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rSTtEtxcchmA2GUpCHfsB7.jpg" alt="Rosa Charmosa™ Dewy Body Cream With Rosewater + Crystal Peptides"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sol de Janeiro</div>                                        <div class="featured__title">Rosa Charmosa Dewy Body Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Singers Tyla and Larsson didn't just make headlines for their buzzy Coachella weekend filled with surprise cameos (PinkPantheress brought out Larsson during her weekend two set, who debuted a brand-new version of "Midnight Sun"), but also for their well-documented girls trip showcasing a real-life friendship, which included gems like this shot of Tyla. Once my attention left the singer's bedazzled lower back "tattoo," I quickly spied Sol de Janeiro's gorgeously scented Rosa Charmosa Dewy Body Cream behind her. Because let's face it—the desert is dry! </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.19%;"><img id="mAr6iFoCUSv4BHkWZBmJ3S" name="633756346_18556547794010951_1861" alt="Dree Hemingway wearing Dior eye patches." src="https://cdn.mos.cms.futurecdn.net/mAr6iFoCUSv4BHkWZBmJ3S.jpg" mos="" align="middle" fullscreen="" width="1440" height="1918" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DVEcgl-D_mQ/?img_index=2" target="_blank">dreelouisehemingway</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="e7bc48ea-7a5f-46d5-8afe-cb5b45b24ab2">            <a href="https://fenwick.co.uk/products/dior-dior-eye-patches" data-model-name="The Eye Patches" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yb4pubVYSyA92fRFhU2QBS.jpg" alt="Dior, The Eye Patches"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">The Eye Patches</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>All eyes were on actress (and yes, the great-granddaughter of Ernest) <a href="https://www.whowhatwear.com/fashion/cover-features/my-world-dree-hemingway">Dree Hemingway</a> as FX's <em>American Love Story</em> began its rollout, but my attention was on the chic fashion-lover's Instagram. She sported a pair of Dior's cooling <a href="https://www.whowhatwear.com/best-under-eye-patches">under-eye patches</a> while getting ready for an event to hydrate and caffeinate the under-eyes. You'll see lots of celebrities wearing eye patches as accessories nowadays, but none look as chic as this designer set.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:99.93%;"><img id="ahKQMEjrC3fPksm8kF6YYS" name="657727449_18581571145024982_3845080553360749167_n" alt="An image of Zara Larsson laughing on a bed." src="https://cdn.mos.cms.futurecdn.net/ahKQMEjrC3fPksm8kF6YYS.jpg" mos="" align="middle" fullscreen="" width="1440" height="1439" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DWs9phZlaP7/?img_index=1" target="_blank">zaralarsson</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="dee1957b-31bc-4c24-beed-49f3ab50ca96">            <a href="https://www.boots.com/vaseline-cocoa-petroleum-jelly-100ml-10363472" data-model-name="Cocoa Butter Petroleum Jelly" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.82%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QNbZ4ydvhEeqbSKFGfotCU.png" alt="Vaseline, Vaseline Petroleum Jelly for Dry Cracked Skin Cocoa Butter, 7.5 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vaseline</div>                                        <div class="featured__title">Cocoa Butter Petroleum Jelly</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Larsson is known for many things: her viral bedazzled glam, an ultraviolet tour wardrobe to fit her beach siren aesthetic, and for being candid online. <a href="https://www.instagram.com/p/DWs9phZlaP7/?img_index=12" target="_blank">An Instagram dump</a> from two weeks ago shows a typical look into her busy tour life, from pictures napping to hotel hangouts with friends, but what caught my eye was a shot of Vaseline's Cocoa Butter Petroleum Jelly (after registering the clementine and burning incense stick, of course). It may be a drugstore purchase, but this snap proves that basics work for everyone—even touring celebrities.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="UKcyXRHFwbQTyjRXTdtasS" name="639829747_18420596254190633_5188222454344975329_n" alt="A selfie of Olandria Carthen." src="https://cdn.mos.cms.futurecdn.net/UKcyXRHFwbQTyjRXTdtasS.jpg" mos="" align="middle" fullscreen="" width="1080" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DU__q8bDLjz/?img_index=1" target="_blank">olandria</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="17d12240-e80c-4706-8097-ba5fe07a7f7a">            <a href="https://www.boots.com/anastasia-beverly-hills-magic-touch-blush-trio-10363550" data-model-name="Magic Touch Blush Trio in Pink" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:104.93%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TsEWYccRpJPKtpqpw6yZpY.png" alt="Anastasia Beverly Hills Magic Touch Blush Trio"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Anastasia Beverly Hills</div>                                        <div class="featured__title">Magic Touch Blush Trio in Pink</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you've ever wondered what pink <a href="https://www.whowhatwear.com/best-blushers">blush</a> Carthen uses to achieve her signature bubblegum-pink cheeks… same! That was, until I stumbled across her makeup artist, <a href="https://www.instagram.com/kimoramulan/" target="_blank">Kimora Milan's</a>, post from <a href="https://www.instagram.com/p/DXIUak7D43W/?img_index=1" target="_blank">a recent Barbie activation</a> at Coachella, where she shared via an Instagram caption that the bright pink look was courtesy of Anastasia Beverly Hills' Magic Touch Blush Trio in Pink. These <a href="https://www.whowhatwear.com/best-cream-blushers">cream blushes</a> are supremely easy to blend and build for customizable coverage, making a pigmented look like Carthen's a breeze. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="SeeC7rJAJ3axpcFnM3pR8a" name="645889187_18559630306010951_6326567092798755195_n" alt="An image of Dree Hemingway with glowing skin in Paris." src="https://cdn.mos.cms.futurecdn.net/SeeC7rJAJ3axpcFnM3pR8a.jpg" mos="" align="middle" fullscreen="" width="1080" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DVeUPdHjCW5/?img_index=1" target="_blank">dreelouisehemingway</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="9871c1f7-c2c0-4d9e-8a80-5ca71e34d41d">            <a href="https://www.cultbeauty.co.uk/p/saie-glowy-super-gel-30ml-various-shades/13321953/" data-model-name="Glowy Super Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JziqzjS8vsUrVGBLjfDgX6.png" alt="Glowy Super Gel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Glowy Super Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Hemingway is proving herself to be quite the beauty gal thanks to <a href="https://www.instagram.com/reels/DVj2tAmjonh/" target="_blank">an Instagram reel</a> showing off her minimal, yet sophisticated Paris Fashion Week glam routine—accomplished solely with Saie beauty products. Her first move was to layer the viral Glowy Super Gel over clean skin, which not only acts as a refreshing hydrator but also blesses the complexion with glitter-free radiance. You can use it all over the skin like Hemingway or spot-treat for a concentrated glow.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="BwLhKEamjVAN5wy9iT7vf" name="631179271_18999972721044931_8236" alt="A selfie of Kendall Jenner in the car." src="https://cdn.mos.cms.futurecdn.net/BwLhKEamjVAN5wy9iT7vf.jpg" mos="" align="middle" fullscreen="" width="1440" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DU3hBaajzCK/?img_index=2" target="_blank">kendalljenner</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="c8c8b392-2c1d-4a18-8e28-0d5b27538a85">            <a href="https://www.spacenk.com/uk/skincare/lipcare/lip-balm/lip-glowy-balm-UK200052376.html" data-model-name="Lip Glowy Balm in Berry" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jCQCNeyJxB2aMDCQgX2Ubh.jpg" alt="Sephora, Lip Glowy Balm – lightweight Hydration Lip Treatment With Shea Butter - Berry"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laneige</div>                                        <div class="featured__title">Lip Glowy Balm in Berry</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>In a now-deleted post by Jenner, the model snapped a picture of her open handbag with the Laneige Lip Glowy Balm in Berry flipped label-side down. That said, I couldn't miss this bright-pink packaging if I tried. Laneige is beloved by more editors and celebs than I can count, with this glossy <a href="https://www.whowhatwear.com/best-lip-balms">lip balm</a> taking the cake for its portable packaging, supremely hydrating formula, and glassy finish. It's no wonder the star keeps a rosy tube close.</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="vg4eqmnr2g52BA9NyFtdFT" name="643560738_18595737019043196_5358645730723922356_n" alt="Dua Lipa holding two YSL beauty products." src="https://cdn.mos.cms.futurecdn.net/vg4eqmnr2g52BA9NyFtdFT.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DVYhGWvDKz3/?hl=en&img_index=1" target="_blank">dualipa</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="ad621e19-b98b-4281-9864-71f960865064">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-candy-glaze-lip-gloss-stick-3.2ml-various-shades/15815363/" data-model-name="Candy Glaze Lip Gloss Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.17%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DBMErqzUBWJyKVdiV99r7b.png" alt="Sephora, Ysl Candy Glaze Lip Gloss Stick - 04 Nude Pleasure"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Candy Glaze Lip Gloss Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, I know <a href="https://www.whowhatwear.com/tag/dua-lipa">Dua Lipa</a> is a YSL Beauty ambassador. But still, does this rosy monochromatic lip and cheek moment on the "Levitating" singer not make you want to be a copycat? Just a few swipes of this slick, nourishing stick offer a wash of buildable colour and noticeable hydration. Complete the look with the matching YSL Beauty blush, which I theorise is the new rosy-brown hue Honeymoon.   </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="qsc8fF2J9uZTE8kztSZi4F" name="639730935_18420596290190633_2810" alt="A mirror selfie of Olandria Carthen." src="https://cdn.mos.cms.futurecdn.net/qsc8fF2J9uZTE8kztSZi4F.jpg" mos="" align="middle" fullscreen="" width="1320" height="1760" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DU__q8bDLjz/?img_index=6&igsh=ODh5bjgxczg4aXY%3D" target="_blank">olandria</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="7cc38dfd-c49d-4f47-a3a1-4b79764943b8">            <a href="https://www.boots.com/ysl-couture-mini-clutch-eyeshadow-palette-10331584" data-model-name="Couture Mini Clutch Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/r9roHDjw2HRE5AVQsFoo6c.jpg" alt="Sephora, Couture Mini Clutch Eyeshadow Palette - 820 Majestic Riad"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Couture Mini Clutch Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Carthen, too, shared the love for YSL Beauty on her Instagram (and frequently partners with the brand as well), but I was happy to discover the palette responsible for her subtle smoky eyes via <a href="https://www.instagram.com/p/DU__q8bDLjz/?img_index=12" target="_blank">this Instagram dump</a>. The Love Island alum's looks oscillate between charcoal smoky looks and hazy neutral tones, so I'd bet she switches between the evening-ready Over Noir palette and warm Over Brun compact. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:752px;"><p class="vanilla-image-block" style="padding-top:119.41%;"><img id="NsrRMEGxY65Td5Tsd6a4tB" name="Screenshot 2026-04-22 at 5.12.20 PM" alt="An image of Kendall Jenner applying lip liner." src="https://cdn.mos.cms.futurecdn.net/NsrRMEGxY65Td5Tsd6a4tB.png" mos="" align="middle" fullscreen="" width="752" height="898" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/reels/DWm6nCjD4o7/" target="_blank">kendalljenner</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="825ec2ab-3fd9-4b25-ab56-b76cf1f6705e">            <a href="https://www.boots.com/loreal-paris-blurfiller-blurring-lip-contour-lip-liner-10382226" data-model-name="Blurfiller Blurring Lip Contour" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aBrpXZpLyKz6hkSXfj49L7.png" alt="Blurfiller Blurring Lip Contour - Nude Espresso"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Blurfiller Blurring Lip Contour</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Yes, okay, another ambassador! But trust me when I say that Jenner's lip liner of choice, the L'Oréal Blurfiller Blurring Lip Contour, is not one to miss. I've been using this chubby liner to mimic Nina Park's red carpet technique for fuller lips, and it does the job in record time. We wrote out a six-step tutorial for achieving Park's look, but this <a href="https://www.whowhatwear.com/best-lip-liners">lip liner</a> condenses them into one.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Beauty Editors Agree: These 13 Nordstrom Scents Have the Highest Compliment-Earning Potential ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/editor-loved-nordstrom-perfumes</link>
                                                                            <description>
                            <![CDATA[ Trust us. ]]>
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                                                                        <pubDate>Mon, 18 May 2026 21:39:43 +0000</pubDate>                                                                                                                                <updated>Tue, 19 May 2026 22:30:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Original art by Audrey Hedlund]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nordstrom fragrance GIF]]></media:description>                                                            <media:text><![CDATA[Nordstrom fragrance GIF]]></media:text>
                                <media:title type="plain"><![CDATA[Nordstrom fragrance GIF]]></media:title>
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                                <p>In my experience, there are two types of perfumes. The first is what I call a <a href="https://www.whowhatwear.com/beauty/fragrance/unique-perfumes">"slow-burn" scent</a>. You might not be sure about it at first, but gradually, you find yourself coming back for more. Eventually, you realize you're in deep, and it's become one of your favorite fragrances. The second is the instant-connection type. You fall in love at first sniff, and you might even adopt it as a <a href="https://www.whowhatwear.com/beauty/fragrance/tom-ford-black-orchid-perfume-review">signature scent</a>. Recently, though, I've realized there's a third type. I call it the <a href="https://www.whowhatwear.com/beauty/fragrance/most-complimented-fragrances">compliment-magnet category</a>.</p><p>These perfumes are bound to bring you endless compliments from friends, family members, and even strangers passing on the street. Whatever you want to call it—innate popularity or universal allure—these scents have it. And it just so happens that some of the most tried-and-true, attention-grabbing ones can be found at Nordstrom. That's why I thought it was high time we delivered a shopping guide of sorts. Ahead, we've put together a list of the 13 Nordstrom perfumes with the highest compliment-earning potential, per five scent-obsessed WWW editors. </p><h2 id="byredo-casablanca-lily-extrait-de-parfum">Byredo Casablanca Lily Extrait De Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="7b3ea23b-fede-4247-b224-660e73760af8">            <a href="https://www.nordstrom.com/s/casablanca-lily-extrait-de-parfum/8629840?origin=category-personalizedsort&breadcrumb=Home%2FSale%2FBeauty%2FFragrance&color=000" data-model-name="Casablanca Lily Extrait De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GvWr5MPiNhDiSxyXCUMrPP.jpg" alt="Casablanca Lily Extrait De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BYREDO</div>                                        <div class="featured__title">Casablanca Lily Extrait De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Plum, gardenia, carnation, Indian tuberose</p><p>If we see this perfume sitting on your vanity, we'll know you're a total scent savant. Byredo's Casablanca Lily is an IYKYK perfume that doesn't get as much hype as its other concoctions (notably Gypsy Water, Mojave Ghost, and Bal d'Afrique) yet earns<em> all </em>the compliments. That's according to WWW Beauty Director Erin Jahns, who counts it as one of her all-time favorite Byredo elixirs. </p><p>It's part of the brand's highly concentrated Night Veils collection. The brand says it evokes mystery, sensuality, and nocturnal beauty. As such, notes of plum, gardenia, carnation, Indian tuberose, rosewood, and honey "gradually unveil themselves like petals unfolding in the stillness of night." It's modern, unique, and intoxicating.  </p></p>                </div>                            </div>        </div><h2 id="amouage-guidance-eau-de-parfum">Amouage Guidance Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="be26e27f-5f92-4596-894f-f4190336853d">            <a href="https://www.nordstrom.com/s/amouage-guidance-eau-de-parfum/7461181?origin=keywordsearch-personalizedsort&breadcrumb=Home%2FAll%20Results&color=000" data-model-name="Guidance Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PU39QTKaTg4CjSyesd4bRP.jpg" alt="Guidance Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>AMOUAGE</div>                                        <div class="featured__title">Guidance Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Pear, frankincense, hazelnut, saffron, rose, jasmine sambac, osmanthus, cistus, sandalwood, akigalawood, ambergris, vanilla</p><p>If you love perfumes that are rich, elegant, and statement-making, yet not heady or overwhelming, you'll love Amouage's Guidance Eau de Parfum. It's a punchy blend of fruity, nutty, woody, and floral notes: pear, hazelnut, vanilla, sandalwood, rose, and jasmine. I think the brand puts it best (albeit rather lyrically) when it says the spellbinding scent "reads like a poem, smells like an embrace, and feels like a word of wisdom." WWW senior beauty editor Jamie Schneider says it's one of her favorite fragrances, and she can smell it on anyone. No wonder it won a coveted <a href="https://www.whowhatwear.com/beauty/who-what-wear-100-beauty-awards-2025">Who What Wear 100 beauty award</a>. </p></p>                </div>                            </div>        </div><h2 id="d-s-durga-i-don-t-know-what">D.S. & Durga I Don't Know What</h2>        <div class="featured_product_block featured_block_standard" data-id="618d40f8-4c87-48f7-90d9-2dc6a2d3f242">            <a href="https://www.nordstrom.com/s/i-dont-know-what-fragrance-enhancer/5439305?origin=keywordsearch-personalizedsort&breadcrumb=Home%2FAll%20Results&color=000" data-model-name="I Don't Know What" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FYYVhfrqdweX7dovMFvkPP.jpg" alt="I Don't Know What Fragrance Enhancer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">I Don't Know What</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Bergamot essence, iso E Super, vetiver acetate, civetone, firsantol, ambrox super</p><p>Though this is technically a "fragrance enhancer" rather than a traditional perfume, it's meant to be layered with other scents to create a certain, as the French say, "Je ne sais quoi," or "I don't know what." See what they did there?</p><p>Even though it's designed to be layered with other perfumes, the WWW beauty team doesn't hesitate to wear it all by itself. It opens on a burst of bergamot (<a href="https://www.whowhatwear.com/best-bergamot-perfumes">a floral-citrus note</a> that evokes an expensive Italian villa, IMO), before drying down to a fresh, your-skin-but-better scent. It's barely there; the ideal formula for someone who wants their fragrance to whisper rather than shout. </p></p>                </div>                            </div>        </div><h2 id="perfumehead-cosmic-cowboy-extrait-de-parfum">Perfumehead Cosmic Cowboy Extrait de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="f4f81e68-e812-4345-89f1-92db99bd2c18">            <a href="https://www.nordstrom.com/s/cosmic-cowboy-extrait-de-parfum/8050607?origin=keywordsearch-personalizedsort&breadcrumb=Home%2FAll%20Results&color=000" data-model-name="Cosmic Cowboy Extrait De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ThNjKq37xZPQPH2PbsLNRP.jpg" alt="Cosmic Cowboy Extrait De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Perfumehead</div>                                        <div class="featured__title">Cosmic Cowboy Extrait De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Cinnamon bark, tobacco leaf, cacao blanc, black musk</p><p>Both Jahns and Schneider count Cosmic Cowboy as one of the most highly complimented perfumes in their (very comprehensive) fragrance wardrobes. It's smoky, hazy, and sultry—an evocation of the Sunset Strip in the '70s. "Glitter and grit in equal measure," it's a decadent scent with an edge. </p><p>The warm cinnamon bark, velvety suede, and creamy tonka bean notes are the flirty smile that lets you skip the line at the venue. Hazy tobacco leaf, sultry black musk, and boozy whisky notes are the rebellious edge that gets you backstage with the band. It's a fragrance like nothing else. Or, as the brand puts it, "an invitation to come through a velvet haze, where neon is visible through smoke."</p></p>                </div>                            </div>        </div><h2 id="parfums-de-marly-delina-eau-de-parfum">Parfums de Marly Delina Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="5d1dbc59-b16c-40db-b322-03ca516baed6">            <a href="https://www.nordstrom.com/s/parfums-de-marly-delina-eau-de-parfum/7423641?origin=keywordsearch-personalizedsort&breadcrumb=Home%2FAll%20Results&color=000" data-model-name="Delina Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JH52FgcS5TnQYBtbT8vPMP.jpg" alt="Delina Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Delina Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Rhubarb, lychee, bergamot essence, Turkish rose, peony, vanilla, cashmeran, musk, vetiver</p><p>WWW associate beauty editor Alyssa Brascia names this iconic perfume as one of her favorites and most complimented elixirs. While it's perhaps one of the most recognizable perfumes on the market (thanks in no small part to Instagram and TikTok), it still collects consistent compliments whenever we wear it. Brascia calls it "powdery chic," due to its fruity-floral notes of lychee, bergamot, rose, and peony. If that descriptor throws you off, it shouldn't. It's not powdery in an ancient, outdated way. It's powdery in a soft, feminine, <em>Marie Antoinette</em> by Sofia Coppola<em> </em>way. </p></p>                </div>                            </div>        </div><h2 id="parfums-de-marly-valaya-exclusif-parfum">Parfums de Marly Valaya Exclusif Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="6ddf5124-f9f6-4be0-8d3e-e585b90f578e">            <a href="https://www.nordstrom.com/s/parfums-de-marly-valaya-exclusif-parfum/8175673?origin=category-personalizedsort&breadcrumb=Home%2FBeauty%2FFragrance%2FPerfume&color=000" data-model-name="Valaya Exclusif Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kzYqbVLcctktRwtQCLuC9h.jpg" alt="Valaya Exclusif Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Valaya Exclusif Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Almond, bergamot, mandarin, orange blossom, white flowers, powdery facets, akigalawood, sandalwood, Ambroxan, vanilla</p><p>Honestly, this perfume is on the same level as Delina, or, dare I say, even better. It has a light, airy quality, thanks to almond and white flower notes. Then, there's a splash of citrus from bergamot, mandarin, and orange blossom. Lastly, warm, creamy notes linger, namely akigalawood, sandalwood, and vanilla. It's soft! It's tender! It's ethereal! As one Nordstrom reviewer put it, "I am convinced that this is what angels smell like." </p></p>                </div>                            </div>        </div><h2 id="chloe-atelier-des-fleurs-cedrus-intense-eau-de-parfum">Chloé Atelier Des Fleurs Cedrus Intense Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="d1814bc3-23f0-4bad-8e62-0ea242b8f2d2">            <a href="https://www.nordstrom.com/s/chloe-atelier-des-fleurs-cedrus-intense-eau-de-parfum-for-women/8212982?origin=keywordsearch-personalizedsort&breadcrumb=Home%2FAll%20Results&color=000" data-model-name="Atelier Des Fleurs Cedrus Intense Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WsFfRXankKRJGbztSCXpba.jpg" alt="Atelier Des Fleurs Cedrus Intense Eau De Parfum for Women"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chloé</div>                                        <div class="featured__title">Atelier Des Fleurs Cedrus Intense Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Cardamom, crushed leaves, lemon, rose, cypriol, sand vetiver, cedarwood, ambrofix, akigalawood</p><p>You know a perfume is exceptional when a beauty editor personally backs it. You know it's extraordinary when a beauty editor wears it on her wedding day. That, dear reader, is the case with Chloé's Atelier Des Fleurs Cedrus Intense Eau de Parfum. Schneider, who was every ounce the glowing bride, <a href="https://www.whowhatwear.com/living/wedding/jamie-schneider-isaac-chevron-wedding">wore it to walk down the aisle</a>. It's Chloé-girl chic, being equal parts luminous, woody, and musky. </p></p>                </div>                            </div>        </div><h2 id="perfumehead-somewhere-extrait-de-parfum">Perfumehead Somewhere Extrait de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="2980c3b2-6e7d-46ca-8571-1a46179cda85">            <a href="https://www.nordstrom.com/s/somewhere-extrait-de-parfum/8050611?origin=keywordsearch-personalizedsort&breadcrumb=Home%2FAll%20Results&color=000" data-model-name="Somewhere Extrait De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/724TVBEaQ9DMrW3xJW8hAU.jpg" alt="Somewhere Extrait De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Perfumehead</div>                                        <div class="featured__title">Somewhere Extrait De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Nerolia, galbanum, jasmine, oakmoss</p><p>I'd like to submit another Perfumehead pick for consideration. Let me introduce you to Somewhere Extrait De Parfum. It's inspired by being OOO in an unnamed place (not here, but somewhere!). It's lush, languid, and has a "soaked sense of escape." To me, this perfume is an oxymoron. It's sparkling yet "dense," fresh yet humid. It smells like sunlight filtering through leaves and warming your skin, or reclining in a dew-covered cabana outside a luxury resort. Warm, sunny, and wistful, it's an underrated perfume that gets me so many "You smell incredible" compliments. </p></p>                </div>                            </div>        </div><h2 id="jo-malone-wood-sage-sea-salt-cologne">Jo Malone Wood Sage & Sea Salt Cologne</h2>        <div class="featured_product_block featured_block_standard" data-id="cd1b2175-0f0b-408d-86cf-6ecdbdcf66c6">            <a href="https://www.nordstrom.com/s/jo-malone-wood-sage-sea-salt-cologne/3790335" data-model-name="Wood Sage & Sea Salt Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q53Cd92v36BVMVmeKzA6Rk.jpg" alt="Wood Sage & Sea Salt Cologne"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone</div>                                        <div class="featured__title">Wood Sage & Sea Salt Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Ambrette seeds, sea salt, sage</p><p>The WWW beauty team loves this iconic English perfume, as does the internet as a whole. It's an ever-popular pick, thanks to a fresh, crisp, and airy quality—something that Jo Malone does exceptionally well. I wear it whenever I want to smell fresh and clean, yet in a sophisticated (not detergent-like) way. Jahns once famously described it as smelling like "an ocean-salted nymph living off the coast of England." It was such a spot-on description that it hasn't left my head since. </p></p>                </div>                            </div>        </div><h2 id="bvlgari-eau-parfumee-the-imperial-150-eau-de-toilette">Bvlgari Eau Parfumée Thé Impérial 150 Eau de Toilette</h2>        <div class="featured_product_block featured_block_standard" data-id="ffb21bc2-6b43-4efd-b823-a216fdd93b2c">            <a href="https://www.nordstrom.com/s/eau-parfumee-the-imperial-150-eau-de-toilette/8867990?origin=category-personalizedsort&breadcrumb=Home%2FBeauty%2FFragrance%2FPerfume&color=000" data-model-name="Eau Parfumée Thé Impérial 150 Eau De Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mAMwTbyYnEaC7ESChKZV2k.jpg" alt="Eau Parfumée Thé Impérial 150 Eau De Toilette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BVLGARI</div>                                        <div class="featured__title">Eau Parfumée Thé Impérial 150 Eau De Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Sri Lankan black tea and Italian citrus </p><p>This perfume is a study of empire—no, really. It's inspired by the historic tea rituals of China and the citrus fruits of Imperial Rome. The "East and West" collision is simple, yet impactful. It's sparkling, radiant, and downright royal, which is why Brascia names it as one of her favorite perfumes. </p></p>                </div>                            </div>        </div><h2 id="prada-les-infusions-infusion-de-santal-chai-eau-de-parfum">Prada Les Infusions Infusion De Santal Chai Eau De Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="1c3d37bf-f878-4648-9172-38f87ed44b65">            <a href="https://www.nordstrom.com/s/les-infusions-infusion-de-santal-chai-eau-de-parfum/8847790?origin=category-personalizedsort&breadcrumb=Home%2FBeauty%2FFragrance%2FPerfume&color=000" data-model-name="Les Infusions Infusion De Santal Chai Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LYHbuARhExQmqAbQSHXuMk.jpg" alt="Les Infusions Infusion De Santal Chai Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Les Infusions Infusion De Santal Chai Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes: </strong>Chai latte accord, sandalwood, musk</p><p>Brascia also loves this tea-inspired perfume. Prada's Infusion De Santal Chai is a woody, spicy scent that's warm and comforting, just like the drink that inspired it. First, you get the spicy warmth of chai latte accord. Then, you detect creamy sandalwood and second-skin musk. A hint of fresh citrus and cardamom punctuates it with a vibrant brightness. The inviting scent is sure to make people lean in and lend you more than a few compliments.</p></p>                </div>                            </div>        </div><h2 id="carolina-herrera-good-girl-eau-de-parfum">Carolina Herrera Good Girl Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="93196867-aea4-4084-92ef-a3338ecf75e3">            <a href="https://www.nordstrom.com/s/carolina-herrera-good-girl-eau-de-parfum/4868392?origin=keywordsearch-personalizedsort&breadcrumb=Home%2FAll%20Results&color=000" data-model-name="Good Girl Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/n5aNFvSexb4rvXgmmb687R.jpg" alt="Good Girl Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Carolina Herrera</div>                                        <div class="featured__title">Good Girl Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Sambac jasmine, tuberose crystal, velvet almond, tonka bean, cocoa, coffee</p><p>WWW's assistant beauty editor Sabrina Talbert recommends this perfume, and I'm inclined to agree. Sure, the signature stiletto'd packaging is worthy of display, but I guarantee you'll be enchanted by the elixir found inside. The warm floral fragrance is based on a strong note of jasmine. Elegant tuberose, velvety almond, and creamy tonka bean round it out. On the dry down, expect the dark cocoa and coffee notes to bloom; they give a sultry wink to the "good girl" name. </p></p>                </div>                            </div>        </div><h2 id="maison-francis-kurkdjian-gentle-fluidity-gold-eau-de-parfum">Maison Francis Kurkdjian Gentle Fluidity Gold Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="d9e87eac-2b88-444c-8c5a-221d19b3a4dd">            <a href="https://www.nordstrom.com/s/maison-francis-kurkdjian-paris-gentle-fluidity-gold-eau-de-parfum/7890729?origin=category-personalizedsort&breadcrumb=Home%2FBeauty%2FFragrance%2FPerfume&color=000" data-model-name="Gentle Fluidity Gold Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YT25LXWEc5hmaDXM6GNr6k.jpg" alt="Gentle Fluidity Gold Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Francis Kurkdjian</div>                                        <div class="featured__title">Gentle Fluidity Gold Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Juniper berry oil, nutmeg oil, coriander seed oil, musks, ambery woods, vanilla blend</p><p>Vanilla seems to be an almost universally loved fragrance note, and Maison Francis Kurkdjian's Gentle Fluidity Gold Eau De Parfum is an example of an exceptional vanilla-based scent. The perfume's smooth vanilla blend is enhanced with musks and ambery woods, so it reads as warm, inviting, and alluring. It might not get the same hype as MFK's <a href="https://www.nordstrom.com/s/baccarat-rouge-540-eau-de-parfum/5495565?origin=keywordsearch-personalizedsort&breadcrumb=Home%2FAll+Results&color=444448KTG3">Baccarat Rouge 540</a>, but it deserves it. In fact, Brascia says it's "way better, IMO." </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Trust Me: These 11 Fragrances Are Like a Summer Holiday in a Bottle ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/summer-perfumes-2026</link>
                                                                            <description>
                            <![CDATA[ New season, new scent. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 18 May 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 19 May 2026 13:46:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best summer perfumes 2026]]></media:description>                                                            <media:text><![CDATA[best summer perfumes 2026]]></media:text>
                                <media:title type="plain"><![CDATA[best summer perfumes 2026]]></media:title>
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                                <p>I have no excuse for investing in <a href="https://www.whowhatwear.com/best-new-perfume">new perfumes</a>. My collection, as it stands, is embarrassingly large and brimming with <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">classic fragrances</a>, <a href="https://www.whowhatwear.com/uk/best-niche-fragrances">niche brands</a> and my personal <a href="https://www.whowhatwear.com/beauty/fragrance/fragrance-archetypes-2026">signature scents</a>. Yet if there’s a special occasion of any kind on the horizon—a big birthday, a new work contract or, in this instance, the arrival of a new season—then my first instinct is that it must be marked with a fresh bottle of scent. </p><p>And whilst summer perfumes aren’t typically my thing (I gravitate towards <a href="https://www.whowhatwear.com/uk/best-musk-fragrances">cosy, musky scents</a>), it has been a long and grey winter here in the UK, so I’m ready to embrace fragrances that are lighter, brighter and escapist. Thankfully, fragrance brands seem to be on the same page as me, and the best summer perfumes of 2026 are a blend of salty skin musks, iced-tea accords, <a href="https://www.whowhatwear.com/beauty/fragrance/best-solar-perfumes">solar notes</a> and aromatics that capture every kind of summer mood. </p><p>So whether you’re after an <a href="https://www.whowhatwear.com/beauty/fragrance/vanilla-and-coconut-perfumes">escapist beach scent</a> that will transport you to a Mediterranean villa or a herbaceous <a href="https://www.whowhatwear.com/beauty/fragrance/best-green-perfumes">green fragrance</a> to ground you in the freshness of the season, I don't doubt that you’ll find a new summer favourite in the list ahead.</p><h3 class="article-body__section" id="section-best-summer-perfumes-2026"><span>Best Summer Perfumes 2026</span></h3><ul><li><strong>Best Overall Summer Perfume: </strong><a href="https://www.libertylondon.com/uk/atelier-des-fleurs-sable-lavande-eau-de-parfum-50ml-R730203006.html" target="_blank">Chloé Atelier des Fleurs Sable Lavande Eau de Parfum, £115</a></li><li><strong>Best Tropical Summer Perfume: </strong><a href="https://www.lookfantastic.com/p/miu-miu-fleur-de-lait-eau-de-parfum-30ml/16962127/" target="_blank">Miu Miu Fleur de Lait Eau de Parfum, £104</a></li><li><strong>Best Floral Summer Perfume: </strong><a href="https://www.libertylondon.com/uk/Do-Son-Eau-de-Parfum-75ml-1001339475.html" target="_blank">Diptyque Do Son Eau de Parfum, £170</a></li><li><strong>Best Affordable Summer Perfume: </strong><a href="https://www.marksandspencer.com/solar-fleur-eau-de-toilette/p/hbp60769194" target="_blank">M&S Discover Solar Fleur Eau de Toilette, £12</a></li><li><strong>Best Summer Holiday Perfume: </strong><a href="https://www.jomalone.co.uk/product/25946/132420/colognes/beach-blossom-cologne" target="_blank">Jo Malone London Beach Blossom Cologne, £128<strong> </strong></a></li></ul><h2 id="1-chloe-atelier-des-fleurs-sable-lavande">1. Chloé Atelier des Fleurs Sable Lavande </h2>        <div class="featured_product_block featured_block_standard" data-id="41c199a8-f60c-4692-af55-aa227e0634b2">            <a href="https://www.libertylondon.com/uk/atelier-des-fleurs-sable-lavande-eau-de-parfum-50ml-R730203006.html" data-model-name="Atelier Des Fleurs Sable Lavande Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kTxgrRtWzLwmWHQFd4qjn6.jpg" alt="Atelier Des Fleurs Sable Lavande Eau De Parfum 50ml"><span class='featured__label standard__label'>Best overall summer perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chloé</div>                                        <div class="featured__title">Atelier Des Fleurs Sable Lavande Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, cardamom, fig accord, clary sage, lavender, ambrofix, georgywood</p><p>Not only is Sable Lavande responsible for converting me to <a href="https://www.whowhatwear.com/beauty/fragrance/best-lavender-fragrances">lavender perfumes </a>in general, but I’d say that this is going to be my most reached-for scent in summer 2026. This beautiful blend smells like expensive linen drying somewhere in the South of France. If you’re not into lavender, it might sound like a rogue choice, but whilst this does celebrate the aromatic flower, it does so in a modern, sun-drenched way rather than feeling powdery or old-fashioned. It’s clean, fresh and comfortingly skin-like, so it actually gets better the longer you wear it. Plus, it feels relaxed enough for daytime wear but still elegant enough for evening plans. </p></p>                </div>                            </div>        </div><h2 id="2-molton-brown-tea-ceremony">2. Molton Brown Tea Ceremony</h2>        <div class="featured_product_block featured_block_standard" data-id="e6a16152-4954-41ab-a68a-5649a5b65e27">            <a href="https://www.cultbeauty.co.uk/p/molton-brown-tea-ceremony-eau-de-parfum-100ml/17638939/" data-model-name="Tea Ceremony Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KXvgpneCSSMF8J43KXx3XD.webp" alt="Molton Brown Tea Ceremony Eau De Parfum"><span class='featured__label standard__label'>Best calming summer perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Molton Brown</div>                                        <div class="featured__title">Tea Ceremony Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Crisp green tea, dewy nashi pear, earthy matcha, calming hinoki wood</p><p>As an avid tea drinker (yes, you’ll find me enjoying a cuppa even when in the midst of a summer heatwave), it will come as no surprise that tea is one of my favourite notes in fragrances too. It has an innate earthiness that feels instantly grounding and has the same calming qualities as a real brew. Tea Ceremony encompasses all the rituals of tea-making but in fragrance form; it’s soft, slightly creamy and relaxing without verging on a sleep scent. The thing that makes this a summer scent, in my mind, though, is the addition of nashi pear, which adds an unexpected fruity splash and keeps the whole fragrance feeling light and bright. </p></p>                </div>                            </div>        </div><h2 id="3-miu-miu-fleur-de-lait">3. Miu Miu Fleur de Lait</h2>        <div class="featured_product_block featured_block_standard" data-id="d839a45a-0ec2-485a-8e40-dc3781b6d1e0">            <a href="https://www.lookfantastic.com/p/miu-miu-fleur-de-lait-eau-de-parfum-30ml/16962127/" data-model-name="Fleur De Lait Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Wr2rq4otwWEAHGxWWf9SGL.webp" alt="Miu Miu Fleur De Lait Eau De Parfum 30ml"><span class='featured__label standard__label'>Best tropical summer perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Miu Miu </div>                                        <div class="featured__title">Fleur De Lait Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Mango, osmanthus, coconut milk</p><p>There is no shortage of summer perfumes that smell like piña coladas in fragrance form, but consider Fleur de Lait to be a more sophisticated upgrade. At the heart of the scent is the osmanthus flower, which naturally smells like ripe apricots and peaches with a honeyed sweetness. Layered on top is a burst of sticky mango, a note that I worried would be utterly saccharine, but actually smells juicy and fresh on the skin. The star of the show, for me, though, is coconut milk, which adds a musky creaminess that means the perfume smells like warm skin after a day in the sun rather than a vanilla pudding. </p></p>                </div>                            </div>        </div><h2 id="4-diptyque-do-son-eau-de-parfum">4. Diptyque Do Son Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="5c61b222-1806-431e-9f0b-6a9e696800d4">            <a href="https://www.diptyqueparis.com/en_uk/p/do-son-eau-de-parfum-75ml-1.html" data-model-name="Do Son Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZVLQbZSbiudVLkEWbKFD9R.jpg" alt="Do Son Eau De Parfum 75ml"><span class='featured__label standard__label'>Best floral summer perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Do Son Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Tuberose, orange blossom, jasmine, amberwood</p><p>I’ve previously referred to this iconic <a href="https://www.whowhatwear.com/uk/best-diptyque-perfumes">Diptyque fragrance</a> as being one of my <a href="https://www.whowhatwear.com/beauty/fragrance/comfort-blanket-perfumes">comfort-blanket scents</a>, so it might seem like a strange choice for a list of the best summer perfumes. However, Do Son was actually inspired by the summers that Yves Coueslant, one of the brand founders, spent in Vietnam as a child, and it attempts to bottle the sea breeze with the spicy scent of tuberose. I wore it almost exclusively in that otherworldly postpartum period with both of my children, so it really does capture that almost-nostalgic feeling for me. Yet, even if you’re new to the perfume, I think it’s just a classically beautiful, airy floral that melts into the skin.</p></p>                </div>                            </div>        </div><h2 id="5-phlur-island-swim">5. Phlur Island Swim </h2>        <div class="featured_product_block featured_block_standard" data-id="9db0b102-caae-4d86-bb4b-1014e3d5871f">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/island-swim-hair-and-body-mist-MUK200060403.html" data-model-name="Island Swim Hair & Body Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9TQhtDJGtLf3tvKo5JDzyd.jpg" alt="Phlur island swim"><span class='featured__label standard__label'>Best summer perfume mist</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur </div>                                        <div class="featured__title">Island Swim Hair & Body Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot splash, calamansi, coconut, ocean mist, blue lavender, plumeria, sandalwood, marine amber, skin musk </p><p>Truly, I don’t think I ever receive as many compliments as I do when I’m wearing a <a href="https://www.whowhatwear.com/beauty/fragrance/best-phlur-body-mists">Phlur body mist</a>. Yes, technically it’s not a perfume, but the brand's hair and body mists have the staying-power and sillage of some of my most expensive scents at a fraction of the price. Plus, they’re ideal for chucking into a summer beach bag for refreshing your scent during the day. Island Swim is one of the newest launches, and effortlessly bottles the vibe of salty skin having just emerged from tropical water. It’s bright, aquatic and instantly refreshing without smelling childish. </p></p>                </div>                            </div>        </div><h2 id="6-m-s-discover-solar-fleur">6. M&S Discover Solar Fleur</h2>        <div class="featured_product_block featured_block_standard" data-id="cf725152-a92a-4958-a036-ee78f38315e9">            <a href="https://www.marksandspencer.com/solar-fleur-eau-de-toilette/p/hbp60769194" data-model-name="Solar Fleur Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:130.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RucHHUxszKzXTRPVoUgD3i.jpg" alt="Solar Fleur Eau De Toilette 100ml"><span class='featured__label standard__label'>Best affordable summer perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>M&S Discover</div>                                        <div class="featured__title">Solar Fleur Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Mandarin, jasmine, coconut milk</p><p>Like all <a href="https://www.whowhatwear.com/beauty/fragrance/marks-spencer-perfume-dupes">M&S perfumes</a>, Solar Fleur smells <em>far</em> more expensive than you’d expect for the price point. It nails that warm floral-skin scent thing that lots of luxury brands are doing right now, but also has a brightness to it, thanks to the juicy mandarin note. Nothing about it feels overpowering, so I’d really rate this as a perfume to wear during the height of summer when you don’t want anything too heavy or cloying. Instead, this is light, pretty and feels like sunshine on your skin.</p></p>                </div>                            </div>        </div><h2 id="7-chanel-chance-eau-fraiche">7. Chanel Chance Eau Fraîche</h2>        <div class="featured_product_block featured_block_standard" data-id="dc6af31f-f0d0-4d79-b524-c793f1d87ea2">            <a href="https://www.harrods.com/en-gb/p/chanel-chance-eau-fraiche-eau-de-parfum-100ml-000000000007451577" data-model-name="Chance Eau FraÎche Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kgU6YogKbW4eHDCtyJjDLo.png" alt="Chance Eau FraÎche"><span class='featured__label standard__label'>Best citrus summer perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Chance Eau FraÎche Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Lemon, cedar, citron, water hyacinth, pink pepper, jasmine, white musk, patchouli, vetiver, teak wood, iris and amber</p><p>If you want a summer perfume that feels timeless, this takes inspiration from the original Chance fragrance and upgrades it for the summer months. It’s fresh and effervescent, but in a polished way that you’d expect from a <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel perfume</a>—think sparkling citrus, soft florals and a clean woody base that feels endlessly wearable. Don’t let its lightness fool you either; this perfume has a depth to it that means it lasts for hours and hours on the skin, so you won’t need to reapply it even in the height of summer. </p></p>                </div>                            </div>        </div><h2 id="8-mugler-alien-pulp">8. Mugler Alien Pulp </h2>        <div class="featured_product_block featured_block_standard" data-id="1dfc9d05-00fb-4ae5-9941-0e36367f9215">            <a href="https://www.lookfantastic.com/p/mugler-alien-pulp-fruity-floral-eau-de-parfum-30ml/17659290" data-model-name="Alien Pulp Fruity Floral Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GLK88Hpq3GxTG7ca5e3Zm6.webp" alt="Mugler Alien Pulp Fruity Floral Eau De Parfum 30ml"><span class='featured__label standard__label'>Best summer power perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mugler</div>                                        <div class="featured__title">Alien Pulp Fruity Floral Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink raspberry, creamy jasmine, fluffy musk</p><p>Alien Pulp feels like the fragrance equivalent of the fun, slightly chaotic friend in your group who always convinces everyone to stay out longer. It’s fruity, sweet and heady with jasmine, but manages to pull things back with that soft, musky note before it gets too out of hand. At first spritz, it was the raspberry that I noticed most, but once it settles into the skin, it becomes warmer, creamier and more skin-like. If <a href="https://www.whowhatwear.com/beauty/fragrance/best-minimalist-perfumes">minimalist, clean-girl fragrances</a> are your thing, then you’ll run a mile, but if you’re after something a little more playful for summer, then this perfume will leave an impression.</p></p>                </div>                            </div>        </div><h2 id="9-jo-malone-london-beach-blossom">9. Jo Malone London Beach Blossom </h2>        <div class="featured_product_block featured_block_standard" data-id="9d9ffe81-6249-4ab2-a7a6-0d834e7b3679">            <a href="https://www.jomalone.co.uk/product/25946/132420/colognes/beach-blossom-cologne" data-model-name="Beach Blossom Cologne " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4xE4ZfmGpaLcx46NF4xMFD.png" alt="Beach Blossom Cologne - 100ml"><span class='featured__label standard__label'>Best summer holiday perfume </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Beach Blossom Cologne </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Lime, coconut water, mint, tonka bean</p><p>This smells exactly how I’d imagine a really expensive five-star coastal retreat would. (<em>Imagine</em> being the key word there.) It’s bright, slightly tropical and has that clean, suncream-on-linen-shirt vibe that <a href="https://www.whowhatwear.com/uk/best-jo-malone-perfumes">Jo Malone</a> does so well with its summer fragrance editions. What I like most about it, though, is that it feels utterly effortless. It’s the kind of perfume that’s clean, fresh and slightly skin-like, so it appears that it’s just <em>you </em>that smells amazing rather than anything you’ve spritzed on. </p></p>                </div>                            </div>        </div><h2 id="10-orebella-jasmine-blues">10. Orebella Jasmine Blues</h2>        <div class="featured_product_block featured_block_standard" data-id="6244dc81-3ece-4248-9b4d-ed306a41bdab">            <a href="https://www.selfridges.com/GB/en/product/orebella-jasmine-blues-eau-de-parfum-100ml_R04650388/" data-model-name="Jasmine Blues Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yk4CsdZ4bbqXadanPUYm7H.webp" alt="Jasmine Blues Eau De Parfum 100ml"><span class='featured__label standard__label'>Best fresh summer perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Orebella</div>                                        <div class="featured__title">Jasmine Blues Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Jasmine, blue lotus, bergamot, clove blossom, rose petals, crystallised moss, silky musks, cedarwood, patchouli, balsam resin</p><p>From the beautiful bottles to the skin-friendly bi-phase formula, <a href="https://www.whowhatwear.com/beauty/fragrance/orebella-perfume-review">Bella Hadid’s Orebella fragrance line</a> always delivers on gentle, mood-boosting scents, and its latest launch continues the trend. It's a limited-edition floral blend inspired by Hadid’s memories of exploring her childhood garden: an oasis of jasmine-covered walls and blue lotus-studded ponds. As such, this is a beautifully serene scent which is brimming with optimism. Yes, it’s definitely floral (the jasmine in the name might give it away), but the addition of bergamot and eucalyptus means that it’s so invigorating and energising too. </p></p>                </div>                            </div>        </div><h2 id="11-sol-de-janeiro-cheirosa-62">11. Sol de Janeiro Cheirosa ‘62</h2>        <div class="featured_product_block featured_block_standard" data-id="941bf451-e9d4-4ce3-89f5-4a45f620ddc4">            <a href="https://www.lookfantastic.com/p/sol-de-janeiro-cheirosa-62-eau-de-parfum-various-sizes/14266232" data-model-name="Cheirosa '62 Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bYRtcpaWcRzwXgTAYx2iMN.webp" alt="Sol De Janeiro Cheirosa '62 Eau De Parfum (various Sizes)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sol De Janeiro </div>                                        <div class="featured__title">Cheirosa '62 Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pistachio, almond, heliotrope, jasmine petals, vanilla, salted caramel, sandalwood</p><p>If you hate smelling like everyone else, then you might want to scroll on, but <a href="https://www.whowhatwear.com/beauty/fragrance/best-sol-de-janiero-perfume-mists">Sol de Janeiro</a>’s iconic Cheirosa ‘62 scent is popular for a reason: it smells like summer in a bottle. The same scent as its cult Brazilian Bum Bum Cream, this is a celebration of summer in Rio, and it’s a true <a href="https://www.whowhatwear.com/best-gourmand-perfumes">gourmand</a> through and through. A sweet and warming blend of <a href="https://www.whowhatwear.com/beauty/fragrance/best-pistachio-perfumes">pistachio</a>, salted caramel and vanilla, it reads like it might be sickly, but it somehow manages to evoke warm, salty-sweet beach skin. It’s delicious. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ My Spring Beauty Aesthetic Is "Jonathan Anderson's Dior"—5 Trending Looks I'm Trying ASAP ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/jonathan-anderson-dior-spring-beauty-trend</link>
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                            <![CDATA[ From cherubic cheeks to water-lily nails. ]]>
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                                                                        <pubDate>Sun, 17 May 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@alyssabrascia, @veroocampos, Launchmetrics; Dior, Sephora]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of images of women wearing colorful pink and blue makeup overlaid with Dior runway shots and beauty products.]]></media:description>                                                            <media:text><![CDATA[A collage of images of women wearing colorful pink and blue makeup overlaid with Dior runway shots and beauty products.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of images of women wearing colorful pink and blue makeup overlaid with Dior runway shots and beauty products.]]></media:title>
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                                <p>The internet never stops churning out <a href="https://www.whowhatwear.com/beauty/beauty-trends-making-a-comeback-2026"><u>new beauty trends</u></a>, and the changing of the seasons is even more fodder for the “miscellaneous-core aesthetic” preachers. In following the barrage of makeup movements served to me on my aluminum brick, no matter how compelling (I <em>did</em> indulge in the <a href="https://www.whowhatwear.com/beauty/makeup/spring-blush-trends-2026#section-sunburn-effect"><u>sunburn blush</u></a> and <a href="https://www.whowhatwear.com/beauty/beauty-trends-making-a-comeback-2026#section-frosty-lipstick"><u>frosted lipstick trends</u></a>), I felt that I’d lost my personal sense of style this season. It was only after turning my focus away from the beauty industry that I found a new source of inspiration for <a href="https://www.whowhatwear.com/beauty/makeup/spring-2026-makeup-trends"><u>spring beauty</u></a>—and that, my friend, was <a href="https://www.whowhatwear.com/fashion/dior-paris-fashion-week-fall-winter-2026"><u>Jonathan Anderson’s first F/W collection</u></a> for Dior. </p><p>Beauty is, by nature, an extension of fashion. It puts the period on the message the designer is trying to convey through their clothes, whether simple like <a href="https://www.whowhatwear.com/tag/prada"><u>Prada’s</u></a> streamlined silhouettes or theatrical like <a href="https://www.whowhatwear.com/tag/maison-margiela"><u>Maison Margiela’s</u></a> statement-making ensembles. So it’s no surprise that when I discovered the marvel of water lily–inspired shoes, turtle-shaped purses, and chrysanthemum-adorned two-pieces cascading down Dior’s runway at the Jardin des Tuileries in Paris, I was quickly influenced to translate the show’s palette into my own look. </p><p>Since diving into the pastel world of Anderson’s Dior, I have a renewed sense of appreciation for spring beauty. Ahead, the five trends I’ve adopted from his spellbinding show.  </p><h2 class="article-body__section" id="section-freshwater-eyes"><span>Freshwater Eyes</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="rgNqWJYPomLpXF44GDSJxL" name="1" alt="A split image of a runway shot from Dior's F/W 26-27 show and WWW associate beauty editor Alyssa Brascia wearing blue eye shadow and pink cheeks and lips." src="https://cdn.mos.cms.futurecdn.net/rgNqWJYPomLpXF44GDSJxL.jpg" mos="" align="middle" fullscreen="" width="1080" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>, Launchmetrics)</span></figcaption></figure><p>There is little I love more than a punchy pastel eye, so when I spotted this sky-blue clutch on the runway, I realized that I had Dior’s permission to slather this color all over my lids. Though <a href="https://www.whowhatwear.com/blue-eye-shadow-looks"><u>blue eye shadow</u></a> isn’t exactly groundbreaking for spring and summer, the retro hue is having quite a comeback in 2026. Even celebrity makeup artist <a href="https://www.whowhatwear.com/beauty/skin/ash-k-holm-skin-and-eye-prep-tips"><u>Ash K. Holm</u></a> declared this color the diamond of the season in <a href="https://www.instagram.com/p/DXzvSD7RqKJ/" target="_blank"><u>an Instagram reel</u></a>; using <a href="https://www.sephora.com/product/danessa-myricks-colorfix-24-hour-cream-color-P468353?skuId=2774420"><u>Danessa Myricks’s Colorfix</u></a> liquid pigment in the shade Oasis to achieve her robin’s egg lids.</p><p>To channel the bag’s freshwater hue, I opted for <a href="https://bluemercury.com/products/victoria-beckham-beauty-eyewear" target="_blank"><u>Victoria Beckham’s EyeWear</u></a> cream shadow in the shade Cornflower. After swiping this color all over my lids, I blended the color into my crease with a fluffy brush and intensified the look with <a href="https://www.sephora.com/product/color-story-eyeshadow-palette-P518116?skuId=2903227" target="_blank"><u>Hung Vanngo’s Color Story Eyeshadow Palette</u></a> in Brilliant Blue. Cool, artful, yet modern. </p>        <div class="featured_product_block featured_block_hero" data-id="e108fbb6-59fd-42e8-8107-ee90413cdd68">            <a href="https://bluemercury.com/products/victoria-beckham-beauty-eyewear" data-model-name="Eyewear in Cornflower" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.30%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mG3e9WGSaywLB9XrmuE6x7.png" alt="Victoria Beckham Beauty, Eyewear"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Eyewear in Cornflower</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="21ce757a-40a4-446a-b66a-275a13a8e911">            <a href="https://www.sephora.com/product/color-story-eyeshadow-palette-P518116?skuId=2903227" data-model-name="Color Story Eyeshadow Palette in Brilliant Blue" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VhAVoGbqAhaGC3qY5zWmJ3.jpg" alt="Color Story Eyeshadow Palette - Wonderful Warm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hung Vanngo</div>                                        <div class="featured__title">Color Story Eyeshadow Palette in Brilliant Blue</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="df8774f5-78aa-4022-8d5d-df96127aa84f">            <a href="https://www.sephora.com/product/danessa-myricks-colorfix-24-hour-cream-color-P468353?skuId=2774420" data-model-name="Colorfix Waterproof Liquid Pigment in Oasis" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gD8dHrvy4uUpZxwfXykSY3.jpg" alt="Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment - Alien"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Danessa Myricks</div>                                        <div class="featured__title">Colorfix Waterproof Liquid Pigment in Oasis</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-cherubic-blush"><span>Cherubic Blush</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="wp4K5jP3BCpnkQLKR4gtke" name="2" alt="A split image of a runway shot from Dior's F/W 26-27 show and creator Veronica Campos wearing pink eye shadow and blush." src="https://cdn.mos.cms.futurecdn.net/wp4K5jP3BCpnkQLKR4gtke.jpg" mos="" align="middle" fullscreen="" width="1080" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DKmqBs9u3My/" target="_blank">veroocampos</a>, Launchmetrics)</span></figcaption></figure><p>One of the largest trends we saw emerge from <a href="https://www.whowhatwear.com/beauty/makeup/fashion-week-autumn-winter-2026-beauty-looks"><u>global fashion weeks</u></a>, <a href="https://www.whowhatwear.com/beauty/red-carpet-beauty-trends-2026"><u>award season</u></a>, and the <a href="https://www.whowhatwear.com/beauty/met-gala-2026-best-beauty-looks-red-carpet"><u>2026 Met Gala</u></a> was cherubic blush: the dreamy diffusion of rosy pigment across the cheeks in a cloud-like manner. The subtle pops of pink sprinkled throughout Dior’s latest womenswear collection feel cohesive with this trend, so I’m leaning into rosy skin this season with a few essential blush products. </p><p><a href="https://www.sephora.com/product/backstage-face-glow-maximizer-palette-P517565" target="_blank"><u>Dior’s Backstage Glow Maximizer Face Palette</u></a> includes a cool-pink shimmer pigment that looks just like the hue of Dior’s chrysanthemum appliqués, and it makes the skin look extra healthy thanks to its shimmery finish. (<a href="https://www.whowhatwear.com/beauty/makeup/disco-blush-trend"><u>Disco blush</u></a>, if you will.) I’m also throwing one of <a href="https://www.whowhatwear.com/beauty/makeup/sabrina-carpenter-blush-combo"><u>Sabrina Carpenter’s go-to liquid blushes</u></a> into the mix and blending <a href="https://www.violettefr.com/products/plume-eyeshadow-pluie-violette?variant=46378161799357" target="_blank"><u>Violette_FR’s new Plume Eye Shadows</u></a> in the shade Pluie Violette onto my lids for a monochrome look.</p>        <div class="featured_product_block featured_block_hero" data-id="390e9502-756f-4adc-a3f5-20fc5a7e96d6">            <a href="https://www.sephora.com/product/backstage-face-glow-maximizer-palette-P517565" data-model-name="Backstage Glow Maximizer Face Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LVuDFgkdf4gmRiVgr6eFVm.jpg" alt="Backstage Glow Maximizer Face Palette - 001 Universal Glow"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Backstage Glow Maximizer Face Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="dd3f6813-b13b-415c-9edb-1ee83a39e0e9">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-cheek-tint-P511567?skuId=2751725" data-model-name="Cheek Tint Liquid Blush in Bold Pink" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cx9wEJnaAvHWBc9EKbXYmm.jpg" alt="Cheek Tint Longwear Lightweight Liquid Blush - 63 Rosewood Pink"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani</div>                                        <div class="featured__title">Cheek Tint Liquid Blush in Bold Pink</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="3c2c7313-a089-4dfe-9e75-fa414d272d83">            <a href="https://www.violettefr.com/products/plume-eyeshadow-pluie-violette?variant=46378161799357" data-model-name="Plume Eyeshadow in Pluie Violette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:93.98%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jfGjs96oW8GfaSEekn8wUB.png" alt="VIOLETTE_FR, Plume Eyeshadow - Pluie Violette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIOLETTE_FR</div>                                        <div class="featured__title">Plume Eyeshadow in Pluie Violette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-water-lily-nails"><span>Water-Lily Nails</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="uGXrEU7VbxgJUs56JhNQXH" name="3" alt="A split image of a runway shot from Dior's F/W 26-27 show and nails by manicurist Oksana Zavora." src="https://cdn.mos.cms.futurecdn.net/uGXrEU7VbxgJUs56JhNQXH.jpg" mos="" align="middle" fullscreen="" width="1080" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DWkCOMtiM5v/?img_index=3" target="_blank">chummy.nails</a>, Launchmetrics)</span></figcaption></figure><p>Perhaps the most literal beauty interpretation of this collection that I’ve seen yet is this set by Milan-based professional and editorial manicurist <a href="https://www.instagram.com/chummy.nails/" target="_blank"><u>Oksana Zavora</u></a>. Each nail is accented with a smattering of water lilies, chrysanthemums, pastel <a href="https://www.whowhatwear.com/beauty/nails/zoe-kravitz-cloudy-french-nails">French tips</a>, and <a href="https://www.whowhatwear.com/beauty/nails/tom-bachik-nail-jewelry-tutorial">3D decals</a> in the form of bubbles or rhinestones—all directly inspired by the collection itself. </p><p>If having different nail art on each tip feels intimidating, try alternating milky pink, baby blue, and pastel green shades from finger to finger to get a similar look. I’m also referencing <a href="https://www.whowhatwear.com/beauty/nails/chanel-cruise-collection-mermaid-nails"><u>Chanel’s mermaid nails</u></a> from the fashion house’s latest Cruise 26/27 show—where alternating colors were utilized in sheer, chrome shades—for this whimsical aesthetic.</p>        <div class="featured_product_block featured_block_hero" data-id="1c035aaa-f0a6-4704-96b2-e7a27bb6f5a1">            <a href="https://www.chanel.com/us/makeup/p/179125/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis Longwear Nail Color in Muse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uFn6s2cBzJPSkNe3t9Zq2e.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis Longwear Nail Color in Muse</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="3ece667a-70c0-4619-ae2a-f7ef2539b958">            <a href="https://www.ulta.com/p/nail-art-studio-special-effects-nail-polish-pimprod2044677?sku=2623641" data-model-name="Special Effects Nail Polish in Gilded Galaxy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jeXCcmsvskpyQ3sWCwJ7pa.png" alt="Nail Art Studio Special Effects Nail Polish - Gilded Galaxy"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Special Effects Nail Polish in Gilded Galaxy</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6404522b-f87d-4dc4-bc22-e8181c475c2b">            <a href="https://www.nordstrom.com/s/londontown-enhanced-color-nail-polish/7479564?color=TIPSY+MERMAID" data-model-name="Nail Polish in Tipsy Mermaid" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CthkQivBWuQRdnLW23mDvR.jpg" alt="Londontown, Enhanced Color Nail Polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Londontown</div>                                        <div class="featured__title">Nail Polish in Tipsy Mermaid</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-chiffon-lips"><span>Chiffon Lips</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="WGwvw9XCfX6HmnHeryS2Vb" name="4" alt="A split image of a runway shot from Dior's F/W 26-27 show and WWW associate beauty editor Alyssa Brascia wearing Prada’s Touch Blush on her lips." src="https://cdn.mos.cms.futurecdn.net/WGwvw9XCfX6HmnHeryS2Vb.jpg" mos="" align="middle" fullscreen="" width="1080" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>, Launchmetrics)</span></figcaption></figure><p>I usually don’t gravitate toward <em>pink</em> pinks when I do my makeup, no matter the season or the occasion. However, something about Anderson’s use of baby pink in this collection made me rethink my ways. When I got hold of Prada’s brand-new Touch Blush—a cream-to-powder product in elevated, pigmented shades—I used it about half of the time on my cheeks and the other half on my lips. The shades <a href="https://www.prada-beauty.com/makeup/prada-touch-cream-to-powder-blush/MPL01850.html?dwvar_MPL01850_color=P76%20WATERLILY&dwvar_MPL01850_size=3_5g" target="_blank"><u>Waterlily</u></a> and <a href="https://www.prada-beauty.com/makeup/prada-touch-cream-to-powder-blush/MPL01850.html?dwvar_MPL01850_color=P75_TULIP&dwvar_MPL01850_size=3_5g" target="_blank"><u>Tulip</u></a> look extra sweet when tapped onto the lips, especially when applied atop <a href="https://www.sephora.com/product/ysl-kiss-shaper-long-lasting-sculpting-lip-liner-P520842?skuId=2951028" target="_blank"><u>YSL Beauty’s Kiss Shaper</u></a> liners.</p>        <div class="featured_product_block featured_block_hero" data-id="86ff4c5a-d78c-4561-89db-2609f6c68a6b">            <a href="https://www.prada-beauty.com/makeup/prada-touch-cream-to-powder-blush/MPL01850.html?dwvar_MPL01850_color=P76%20WATERLILY&dwvar_MPL01850_size=3_5g" data-model-name="Touch Blush in Waterlily" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zp7KHd7VKf46wVZ6sjxrGn.png" alt="Prada Beauty"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada Beauty</div>                                        <div class="featured__title">Touch Blush in Waterlily</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="da7c2646-fc95-4ee7-ab1e-e206e8124f08">            <a href="https://www.sephora.com/product/ysl-kiss-shaper-long-lasting-sculpting-lip-liner-P520842?skuId=2951028" data-model-name="Kiss Shaper Lip Liner in Undressed Pink" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CTEimotZjxNFrnsKg2dqGf.jpg" alt="Kiss Shaper Long-Lasting Sculpting Lip Liner - 104 Burning Mauve"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Kiss Shaper Lip Liner in Undressed Pink</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="eb250099-1f62-43e6-90be-1b7c9f08fe14">            <a href="https://www.prada-beauty.com/makeup/prada-touch-cream-to-powder-blush/MPL01850.html?dwvar_MPL01850_color=P75_TULIP&dwvar_MPL01850_size=3_5g" data-model-name="Touch Blush in Tulip" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wWEvWTSphvfbD2dxLPVTK6.png" alt="Prada Beauty"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada Beauty</div>                                        <div class="featured__title">Touch Blush in Tulip</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-fruity-femme-fragrances"><span>Fruity Femme Fragrances</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:177.78%;"><img id="cCgcKb5h3AJ5bRx7uUmhsJ" name="5" alt="A split image of a runway shot from Dior's F/W 26-27 show and brand imagery of Dior's Dior Addict Rosy Glow Eau de Parfum." src="https://cdn.mos.cms.futurecdn.net/cCgcKb5h3AJ5bRx7uUmhsJ.jpg" mos="" align="middle" fullscreen="" width="1080" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, Dior)</span></figcaption></figure><p>If Dior’s relatively springy fall collection had a scent, it would be a flurry of fresh greenery, blooming flowers, seasonal fruits, and plump dewdrops. This bouquet of scents got me thinking about <a href="https://www.whowhatwear.com/best-floral-perfumes"><u>floral fragrances</u></a> that flirt with notes of <a href="https://www.whowhatwear.com/beauty/fragrance/best-passionfruit-perfumes"><u>juicy fruit</u></a> and sweet earth—so I quickly edited my <a href="https://www.whowhatwear.com/beauty/fragrance/best-spring-perfumes"><u>spring perfume collection</u></a> to include these three. </p><p>It may seem a little too on-theme, but I’d be remiss to overlook Dior’s sumptuous spring perfume offerings. <a href="https://www.sephora.com/product/dior-addict-rosy-glow-P520291" target="_blank"><u>Dior Addict Rosy Glow Eau de Parfum</u></a> is a new scent that lands on the sweet end of the spectrum with a fruity, <a href="https://www.whowhatwear.com/beauty/fragrance/lychee-perfumes"><u>lychee base</u></a> (an extremely popular ingredient right now) draped in a canopy of Damascus rose and dashed with creamy vanilla. For something a bit more sheer and green, I’m tossing <a href="https://www.diptyqueparis.com/en_us/p/vetyverio-eau-de-toilette-2.html" target="_blank"><u>Diptyque’s Vetyverio Eau de Toilette</u></a> into the mix, and <a href="https://bluemercury.com/products/jo-malone-london-poppy-barley-cologne?variant=31693111099467" target="_blank"><u>Jo Malone’s Poppy and Barley Cologne</u></a> is my seasonal pick for something juicy and sweet that doesn’t lean gourmand.</p>        <div class="featured_product_block featured_block_hero" data-id="888ecef6-d808-4134-af9e-2cba18acbe72">            <a href="https://www.sephora.com/product/dior-addict-rosy-glow-P520291" data-model-name="Dior Addict Rosy Glow Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bKaEBebJc5puVs4pgpz85a.jpg" alt="Dior Addict Rosy Glow Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Dior Addict Rosy Glow Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="9bc85dc7-8ef9-4dc8-a8f3-299d85e8de03">            <a href="https://www.diptyqueparis.com/en_us/p/vetyverio-eau-de-toilette-2.html" data-model-name="Vetyverio Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cPhug8eDi88N3JCR6LBjc.jpg" alt="Diptyque Paris"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque Paris</div>                                        <div class="featured__title">Vetyverio Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d4b7e453-a939-4e21-9a58-c0ef421c99ed">            <a href="https://bluemercury.com/products/jo-malone-london-poppy-barley-cologne?variant=31693111099467" data-model-name="Poppy and Barley Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/B5hbsBiRg8fjUYLZnzh57a.jpg" alt="Poppy and Barley Cologne"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Poppy and Barley Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ This Expensive-Smelling Perfume Makes Me Feel Like a Rich Italian Heiress ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/italian-perfumes</link>
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                            <![CDATA[ Now, where's my yacht? ]]>
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                                                                        <pubDate>Sat, 16 May 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@salome.mory]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Creator @salome.mory wearing an LBD in Italy]]></media:description>                                                            <media:text><![CDATA[Creator @salome.mory wearing an LBD in Italy]]></media:text>
                                <media:title type="plain"><![CDATA[Creator @salome.mory wearing an LBD in Italy]]></media:title>
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                                <p>In my opinion, the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a> should make you feel like a totally different version of yourself. Whether you want to feel confident, fresh or fun-loving, I truly believe a scent has the power to bring out whatever alter ego you want to channel. With the warm weather approaching and plenty of summer events in the diary, I'm in the mood to channel my Italian heiress alter ego. You know, the woman who walks around Milan with a Birkin bag in hand, stopping for a spritz whenever she feels like it, driver on hand to take her wherever she pleases. Sure, I might actually be sweating on the central line with my work rucksack on my back, racing to the local pub to have a beer with friends, but a girl can dream, right? Well, thanks to these specific scents, that dream feels just a little bit closer.</p><p>I've tested plenty of <a href="https://www.whowhatwear.com/uk/best-summer-perfumes">summer fragrances</a> over the years. Still, lately I've come across a handful of scents that seem to have bottled that chic, expensive-smelling, Italian heiress vibe better than anyone else. It all started with Bvlgari's latest launch. On a recent trip in Rome (see, sometimes I can be glamorous), I was introduced to Eau Parfumée Thé Impérial Eau de Toilette. Bottling the signature fragrance of the Bvlgari hotel, this perfume makes you feel like the most elevated version of yourself, wherever you are.  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="eP6Txg2D2mCRj4WSZLiKwm" name="Bvlgari perfume" alt="Deputy beauty editor Grace Lindsay holding a Bvlgari perfume" src="https://cdn.mos.cms.futurecdn.net/eP6Txg2D2mCRj4WSZLiKwm.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a>)</span></figcaption></figure><p>Since wearing the scent and receiving endless compliments, I've been on the hunt for more perfumes that bring out my Italian heiress alter ego. Below, you'll find a concise edit of <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxurious fragrances</a> that do exactly that, so if you're looking to add a bit of glitz and glamour to the season ahead, I highly suggest you keep on scrolling. </p><h3 class="article-body__section" id="section-the-best-italian-perfumes"><span>The Best Italian Perfumes</span></h3>        <div class="featured_product_block featured_block_standard" data-id="6c10e4a6-f2dd-4e44-a212-ddfd963ecb86">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/the-imperial-eau-de-toilette-UK200063309.html" data-model-name="Thé Impérial Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tXpvdXje9BcKcyuL45wQuV.jpg" alt="Bulgari Thé Impérial Eau De Toilette 75ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bulgari</div>                                        <div class="featured__title">Thé Impérial Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Sri Lanka Black Tea, Italian citruses</p><p>I mean, we had to start with this one, didn't we? A truly luxurious Italian scent created by master perfumer Jacques Cavallier in 2017, honoring the signature fragrance of the Bvlgari Hotels & Resorts. It's light yet rich, with notes of black tea and citrus creating a warm, luminous aroma that makes it smell as if you've just emerged from an afternoon in the Bvlgari spa. To me, spritzing this is the olfactory equivalent of drenching my skin in sparkling diamonds. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ab90883-77e5-4282-8bb1-8938419e7f67">            <a href="https://www.lookfantastic.com/p/colonia-eau-de-cologne-100ml/17597048/" data-model-name="Colonia Eau de Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:313,l:0,cw:1500,ch:1500,q:80/ZJPXGqgfzvbEgT2ZBPqRdE.webp" alt="Acqua Di Parma Colonia Eau De Cologne 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Acqua Di Parma</div>                                        <div class="featured__title">Colonia Eau de Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Lemon, orange, bergamot, lavender, rose, verbena, rosemary, vetiver, sandalwood, patchouli</p><p>You didn't think I'd do a roundup of expensive-smelling Italian perfumes without including <a href="https://www.whowhatwear.com/beauty/fragrance/best-acqua-di-parma-perfumes">Acqua Di Parma</a>'s Colonia, did you? An icon in its own right, this is a true <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citrus scent</a> that beautifully captures the feeling of a lavish Italian summer. Although it opens on zesty, uplifting notes, a base of vetiver, sandalwood and patchouli adds an undertone of pure elegance. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="36543953-f040-4db3-95f7-ef6d38005c71">            <a href="https://www.harrods.com/en-gb/p/brunello-cucinelli-segreto-parfum-100ml-000000000007922428" data-model-name="Segreto Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:80,l:0,cw:2400,ch:2400,q:80/7RaDvHMsnZEQeuDc687n2J.jpg" alt="Brunello Cucinelli Segreto Parfum (100ml)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Brunello Cucinelli</div>                                        <div class="featured__title">Segreto Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Calabrian bergamot, Sicilian yellow mandarin, orange blossom, Paraguayan petitgrain, sandalwood, Siam benzoin</p><p>If you've read our roundup of the best <a href="https://www.whowhatwear.com/beauty/fragrance/best-brunello-cucinelli-perfumes">Brunello Cucinelli perfumes</a>, you'll already know that these Italian scents ooze sophistication. Segreto is a standout scent, with a bright, breezy aroma that screams, "I spend every summer on a yacht." While citrus notes take centre stage, sandalwood adds a warm, creamy touch that envelops the senses like silk. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ce50a9e3-c2b0-4c10-ba61-92179491e61e">            <a href="https://www.bottegaveneta.com/en-gb/colpo-di-sole---eau-de-parfum-raintree-788727VV5709980.html" data-model-name="Colpo Di Sole Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:272,l:0,cw:2717,ch:2717,q:80/4i9vZNAkvnoTJcezn9oyoL.jpg" alt="Colpo Di Sole - Eau De Parfum in Raintree"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bottega Veneta</div>                                        <div class="featured__title">Colpo Di Sole Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Angelica root oil, bergamot oil, orange flower absolute, osmanthus absolute, ambrette seed oil, vanilla bourbon extract, vetiver oil, eco-musk</p><p>Designed to capture the warmth of the Mediterranean sun, this Bottega Veneta perfume is an olfactory work of art. One spritz and you'll find yourself immediately transported to Italian waters, even when it's chucking it down outside. Oh, and can we take a moment for the bottle? This is a fragrance that I'd proudly pull out of my handbag. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="583cfb86-c817-4e1d-808a-343f4b1507a2">            <a href="https://www.lookfantastic.com/p/emporio-armani-power-of-you-eau-de-parfum-90ml/17631891/" data-model-name="Power of You Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5z8376EqMKgQTZQrLRfZYP.webp" alt="Emporio Armani Power of You Eau De Parfum 90ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Emporio Armani</div>                                        <div class="featured__title">Power of You Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Passion fruit accord, frangipani accord, vanilla absolute</p><p>I didn't think a <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmand scent</a> could smell this expensive, but I'm very glad to say that Armani has proved me wrong. A delicious concoction of passion fruit, frangipani and vanilla, this fragrance is sweet and fresh with a luminous floral heart. It's not as rich as the scents above, so it's perfect if you prefer something a little more suitable for everyday wear. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ "Fresh, Warm, and Light": Austin Butler Smells Like *This* New Designer Fragrance ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/austin-butler-fragrance-interview</link>
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                            <![CDATA[ Read our exclusive interview. ]]>
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                                                                        <pubDate>Fri, 15 May 2026 21:55:13 +0000</pubDate>                                                                                                                                <updated>Fri, 15 May 2026 22:16:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Courtesy of YSL]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Austin Butler]]></media:description>                                                            <media:text><![CDATA[Austin Butler]]></media:text>
                                <media:title type="plain"><![CDATA[Austin Butler]]></media:title>
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                                <p>Whatever term you want to use—Hollywood heavyweight or leading man—Austin Butler embodies it. From his titular role in Baz Luhrmann's <em>Elvis</em> to his villainous portrayal of Feyd-Rautha Harkonnen in <em>Dune: Part Two</em>, and most recently, his headline performance in Darren Aronofsky's gritty crime thriller <em>Caught Stealing</em>, he's every ounce a classic, genre-bending movie star. </p><p>We caught up with Butler at Los Angeles's landmark El Rey Theatre to discuss his latest role—that of YSL global ambassador and, more specifically, the face of the new <a href="https://www.sephora.com/product/myslf-eau-de-toilette-intense-P524698?country_switch=us&lang=en&skuId=2967628&om_mmc=ppc-GG_17234313526___2967628__1019419_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb2lTAfT7_oHx1i7lnObNFJox&gclid=Cj0KCQjwiJvQBhCYARIsAMjts3JfXSEmU1Oh4jaPgZZFIZ7NwXEEsg8KnnLd2dqeLQRsjhqxgTNQRigaAhAVEALw_wcB">Myslf Eau de Toilette Intense</a>, which is the latest intoxicating scent to join YSL's impressive lineup. Ahead, he opens up about his earliest scent memory, the grooming step he never misses, his comprehensive morning routine, and more. </p><h2 id="ysl-s-myslf-eau-de-toilette-intense">YSL's Myslf Eau de Toilette Intense</h2>        <div class="featured_product_block featured_block_standard" data-id="fa51f9d1-c78d-48b6-accb-cf5ea02e1924">            <a href="https://www.sephora.com/product/myslf-eau-de-toilette-intense-P524698?country_switch=us&lang=en&skuId=2967628&om_mmc=ppc-GG_17234313526___2967628__1019419_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb2lTAfT7_oHx1i7lnObNFJox&gclid=Cj0KCQjwiJvQBhCYARIsAMjts3JfXSEmU1Oh4jaPgZZFIZ7NwXEEsg8KnnLd2dqeLQRsjhqxgTNQRigaAhAVEALw_wcB" data-model-name="Myslf Eau de Toilette Intense" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HRwPit6jmMrNyH4YEnVcjF.jpg" alt="Myslf Eau De Toilette Intense With Warm Woods & Skin Musk"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Myslf Eau de Toilette Intense</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>The new fragrance is a woody, skin-musk scent, combining fresh and elevated notes of bergamot, orange blossom, warm woods, and white skin musks. Butler describes it as "fresh, warm, and light," the kind of scent he can wear every day. (He spritzes it on his neck and wrists before heading out the door. We asked because details are important, okay?) </p><p>The fragrance is personal and nostalgia-inducing for Butler, as he can trace its specific scent notes back to early childhood memories with both of his parents. First, there's the orange blossom note, which reminds him of growing up in Southern California. "I had an orange tree in my backyard, and my mom and I used to pick oranges together," he says. </p><p>Then, there are the wood notes—something he remembers smelling similarly in his dad's cologne, which he'd steal spritzes of as a child. Laughing, he says it was technically the first fragrance he ever wore. "It was one my dad had. I wish I could remember what it was called, but I used to go into his room and take it off his shelf and spray it on when I was a kid. I just remember it was really peppery and woody." </p><p>These days, YSL's Myslf Eau de Toilette Intense is his preferred fragrance, as it's "warm," and the perfect "everyday fresh scent." Below, read our rapid-fire Q&A with Butler to learn more about his grooming essentials, his comprehensive morning routine, and more. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:122.42%;"><img id="6CpnzFqJPWqeL7qgPFBMBV" name="00010_248_RVB (1)" alt="Austin Butler for YSL" src="https://cdn.mos.cms.futurecdn.net/6CpnzFqJPWqeL7qgPFBMBV.jpg" mos="" align="middle" fullscreen="" width="1200" height="1469" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of YSL)</span></figcaption></figure><p><strong>What's one grooming step you never skip?</strong></p><p>Brush my teeth.</p><p><strong>If you had to leave the house in five minutes, what are a few extra staple products you'd either apply or bring with you? </strong></p><p>I'd bring chewing gum with me. For me, it's my phone, my wallet, my keys, and chewing gum, probably. </p><p><strong>What do your morning and evening routines look like? </strong></p><p>I don't keep my phone next to my bed, so that's far away. I try not to look at that for at least the first hour of the day. I get up, take a cold shower, meditate, write for a little bit, and then make a coffee. Usually, I'll make a coffee before I write. Drink the coffee, write down some thoughts, and then hit the day. </p><p>In the evening, when it starts to get dark, if I'm home, I'll light the fireplace and some candles. Usually I don't have lights on at home. I'll take a shower before bed and do the usual, brush my teeth, get in bed and read, and fall asleep.</p><p><strong>What's the best compliment someone can give you?</strong></p><p>Your mother raised you right.</p><h2 id="watch-the-ysl-myslf-eau-de-toilette-campaign-film-featuring-austin-butler">Watch the YSL Myslf Eau de Toilette Campaign Film Featuring Austin Butler</h2><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/qxIr63rNmCg" allowfullscreen></iframe></div></div><h2 id="shop-3-more-ysl-eau-de-parfums">Shop 3 More YSL Eau de Parfums</h2>        <div class="featured_product_block featured_block_standard" data-id="da931cdc-a914-4467-bd7f-8c275a488e8f">            <a href="https://www.sephora.com/product/myslf-eau-de-parfum-P507223?country_switch=us&lang=en&skuId=2706257&om_mmc=ppc-GG_17234313526___2706257__9221393_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb2lTAfT7_oHx1i7lnObNFJox&gclid=Cj0KCQjwiJvQBhCYARIsAMjts3LAwnC8LvlWBuBMHFTs0zaCWuUMZVIbfnwIJVHizkUbLocPaf426xYaAjVgEALw_wcB" data-model-name="Myslf Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v693FKbFBwjjjKr9Wt9d77.png" alt="Myslf Eau De Parfum With Fresh Accord & Warm Woods"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Myslf Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Orange Blossom Absolute, Woods Accord, Vanilla Bourbon</p><p>YSL's original Myslf Eau de Parfum is described as fresh and vibrant. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0862ae6f-81de-47f1-a06e-2095257c6167">            <a href="https://www.sephora.com/product/yves-saint-laurent-myslf-le-parfum-P512412?country_switch=us&lang=en&skuId=2799922&om_mmc=ppc-GG_17234313526___2799922__9221393_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb2lTAfT7_oHx1i7lnObNFJox&gclid=Cj0KCQjwiJvQBhCYARIsAMjts3Ju9DeRc1_55ZvD0i2W9DoA2PlIqu46kC48p7KIE0J0R_ypBhhV_LAaAjpKEALw_wcB" data-model-name="Myslf Le Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c8Q2ruMxZcpcBQjVRXeSz6.jpg" alt="Myslf Le Parfum With Spicy Vanilla Bourbon & Warm Woods"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Myslf Le Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Orange Blossom Absolute, Woods Accord, Vanilla Bourbon</p><p>YSL's Myslf Le Parfum is warm, sensual, and more intense. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="79c6f6e7-7a0e-445a-bdcd-479a2d3ac378">            <a href="https://www.sephora.com/product/myslf-l-absolu-P517291?country_switch=us&lang=en&skuId=2858256&om_mmc=ppc-GG_17234313526___2858256__9221393_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb2lTAfT7_oHx1i7lnObNFJox&gclid=Cj0KCQjwiJvQBhCYARIsAMjts3IlYNMjdRo11KYPXCCGrGfeAv4XumdwIXwRhXC1RTDjwaeupZmgh8UaAiCrEALw_wcB" data-model-name="Myslf Absolu" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XKCRaUZeRh2LcQpr9hohx6.jpg" alt="Myslf Absolu With Ginger & Woods"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Myslf Absolu</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Fragrance notes:</strong> Cool Sparkling Ginger, Rich Orange Blossom, Warm Woods</p><p>YSL's Myslf Absolu is the most intense scent and is both cool and spicy. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ "It Becomes a Second Skin": Victoria Justice on Pop Star Perfume, Nostalgic Roles, and Her New Clean Scent ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/victoria-justice-fragrance-interview</link>
                                                                            <description>
                            <![CDATA[ Plus, what she thinks Tori Vega and Lola Martinez would smell like today. ]]>
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                                                                        <pubDate>Fri, 15 May 2026 17:34:51 +0000</pubDate>                                                                                                                                <updated>Tue, 26 May 2026 14:31:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Courtesy of Naked Perfume]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An image of Victoria Justice wearing a matching ivory underwear and bra set with a light tan blazer, holding a bottle of Naked Perfume.]]></media:description>                                                            <media:text><![CDATA[An image of Victoria Justice wearing a matching ivory underwear and bra set with a light tan blazer, holding a bottle of Naked Perfume.]]></media:text>
                                <media:title type="plain"><![CDATA[An image of Victoria Justice wearing a matching ivory underwear and bra set with a light tan blazer, holding a bottle of Naked Perfume.]]></media:title>
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                                <p>If you were born between roughly 1996 and 2002, you likely grew up seeing <a href="https://www.instagram.com/victoriajustice/" target="_blank"><u>Victoria Justice’s</u></a> name splashed across the TV screen in your family room. Whether you knew her from Nickelodeon’s <em>Zoey 101</em> (my senior editors and directors, please rise) or <em>Victorious</em> (my hand is raised high in the air right now), Justice was the hallmark of cool-girl style—from the bright blue streaks in Lola Martinez’s hair to Tori Vega’s <a href="https://www.whowhatwear.com/fashion/outfit-ideas/los-angeles-summer-outfit-ideas-2026"><u>trendy L.A. outfits</u></a> and long, blown-out, <a href="https://www.whowhatwear.com/best-curling-irons"><u>bouncy curls</u></a>. But when I meet Justice over a call, I find the star in a much more relaxed state, wrapped up in a robe and ready to divulge the latest in her personal beauty journey: a brand-new fragrance venture called <a href="https://getnaked.com/" target="_blank"><u>Naked Perfume</u></a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="7EJEqJLPDwDHSACeEbwZgF" name="Victoria 2" alt="An image of Victoria Justice holding a bottle of Naked Perfume." src="https://cdn.mos.cms.futurecdn.net/7EJEqJLPDwDHSACeEbwZgF.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Naked Perfume)</span></figcaption></figure><p>The brand, launched in collaboration with longtime beauty founder Randi Shinder, almost felt fated as the two bonded over a shared passion for beauty and an unlikely health issue that linked them together. “We connected immediately over the fact that we both have Hashimoto's, which is an autoimmune disorder,” she tells Who What Wear. The disease, which happens when the immune system attacks healthy thyroid glands (according to <a href="https://www.mayoclinic.org/diseases-conditions/hashimotos-disease/symptoms-causes/syc-20351855" target="_blank"><u>Mayo Clinic</u></a>), caused both women to approach beauty—especially the products they used on their skin (“It’s the largest organ on your body!” Justice says in exasperation later)—in a much different way. </p><p>“[Shinder] was telling me about how much it's affected her life … and how she wanted to create a fine fragrance that was not going to harm people in any way,” Justice explains. “Hearing that was like music to my ears. We both immediately locked in and said, ‘Well, we need to do this together.’” From there, Justice—who had taken a sad hiatus from perfume due to the adverse side effects it posed on her immune system—rejoined the world of fragrance wearers with <a href="https://getnaked.com/products/honey-cream" target="_blank"><u>Naked Perfume’s Honey Cream</u></a>. “I've been wearing it all the time recently,” she divulges before raving about the fragrance’s alluringly sweet skin scent, made from a total of six ingredients that don’t read like science experiments.</p>        <div class="featured_product_block featured_block_standard" data-id="6d324c66-00df-4d06-9a6e-25975138843b">            <a href="https://getnaked.com/products/honey-cream" data-model-name="Honey Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BBTQXRnhXVFpHWEpEZaLjk.webp" alt="Get Naked Perfume, Honey Cream - 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naked Perfume</div>                                        <div class="featured__title">Honey Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Sweet cream, honey, Madagascar vanilla, fresh musk</p></p>                </div>                            </div>        </div><p>Keep reading for our entire catch-up with Justice, involving everything from her current fragrance obsessions to early memories on set, and how wellness continues to shape her approach to beauty, style, and life.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="X7U74sr4cE8YL3hdbed8f9" name="Victoria 3" alt="An image of Victoria Justice holding a bottle of Naked Perfume." src="https://cdn.mos.cms.futurecdn.net/X7U74sr4cE8YL3hdbed8f9.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Naked Perfume)</span></figcaption></figure><p><strong>How do you feel about this exciting new venture?</strong></p><p>I'm so, so, so excited. I wanted to create a brand for a long time, but I wasn't going to do anything unless it felt right, and it felt completely authentic to me. I'm just so passionate about Naked Perfume. I love the smell—it’s completely addicting—but the fact that I know that it's not going to harm people who put it on their bodies just makes it that much better. </p><p><strong>We’re starting out with two scents, right?</strong></p><p>Yes, we’re starting with two scents. The first one is Honey Cream, which is what I've been wearing all the time recently. It has honey, vanilla, and sweet cream notes, but it kind of just smells like a warm hug. It's very comforting, sweet, and beautiful without being overpowering. I think that's what I love most about naked perfume: that it becomes a second skin. It’s never going to be too strong or too much, which was one of the requirements for me. </p><p>Fresh Lather is our other scent, and it's gorgeous. It's just this <a href="https://www.whowhatwear.com/best-clean-smelling-perfume">clean, bubble-bath, soapy scent</a>. It's just really fresh and clean and delicious. I love them both. And then there's even more to come, so this is just the beginning.</p>        <div class="featured_product_block featured_block_standard" data-id="e1fa8f9c-28be-41b4-a14b-4642d059295b">            <a href="https://getnaked.com/products/fresh-lather" data-model-name="Fresh Lather" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XJ44WbNaLgxBnuBZpioLf8.webp" alt="Get Naked Perfume, Fresh Lather - 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naked Perfume</div>                                        <div class="featured__title">Fresh Lather</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Orange blossom, jasmine, neroli, kefir lime, rose, clear, fresh musk </p></p>                </div>                            </div>        </div><p><strong>Break down these two scents for me. What scenarios are you spraying them for? What kind of moods do they put you in?</strong></p><p>Right now, Honey Cream would be my go-to <a href="https://www.whowhatwear.com/beauty/fragrance/date-night-perfumes"><u>date-night scent</u></a> because it's subtly sexy, inviting, and sweet. As soon as I spray it, I feel that boost of confidence, and the final step in my getting-ready process is complete. But Fresh Lather, to me, is an everyday scent. It feels like you're a working woman, you're out and about on the town, but you still want to feel clean.</p><p><strong>The composition of this fragrance is deeply personal to you. Can you tell me why the idea behind going "naked" matters today?</strong></p><p>People in general are becoming a lot more conscious. They're becoming more mindful of the things they put into and onto their bodies, and I think we're expecting more from brands. … So many fragrances have ingredients that we can't even pronounce, and we don't even know what they are. Ultimately, a lot of them are really harmful to women, our hormones, and our endocrine systems. That was really important to both Randi and me: creating a fine fragrance while being transparent about the ingredients and [that] there are zero hormone or endocrine disruptors. </p><p>When I was diagnosed with Hashimoto's, I became a lot more conscious of my lifestyle and the things I was putting into and onto my body. Fragrance is one of the things where I was like, “Okay, most of the perfumes that I like are harmful to my endocrine system and my hormones,” so I stopped wearing it for a while, which was a bummer because it becomes such a part of your identity. </p><p>I was looking for something in the clean-perfume space, and I reached out to my agent. As soon as I tried Honey Cream, I was addicted. I was wearing the sample every single day—I was completely obsessed with it. I loved that it wasn't too overpowering—it just felt sexy, warm, and inviting—and I also <em>loved</em> that all the ingredients were clean. I love the fact that it’s micellar water–based, that it comes from coconuts, [and] that it's naturally derived [and made with] natural aromas. </p><p>Now I’m a cofounder with [Shinder], and we've created multiple other scents that have yet to be revealed. We're working on some peptide perfumes—which is kinda top secret right now—but I'm very excited about that as well. … If we can help women in any way to not compromise their immune systems or deal with a thyroid disorder, we want to do that. It’s a fine fragrance that's better for you.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="UkB3Rx88oHzr9Pf4sCfAm4" name="Victoria 1" alt="An image of Victoria Justice holding a bottle of Naked Perfume." src="https://cdn.mos.cms.futurecdn.net/UkB3Rx88oHzr9Pf4sCfAm4.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Naked Perfume)</span></figcaption></figure><p><strong>Wait, a peptide perfume?</strong></p><p>Yes! We're definitely gonna be announcing more soon. There are a lot of other really exciting products to come, but right now, we’re launching with our first two babies.</p><p><strong>I can’t wait. Taking it back a little, what are your earliest memories of beauty?</strong></p><p>When I was younger, I loved playing dress-up with my friends. After Halloween, all the costumes would be 50% off, and my mom would buy so many amazing dress-up clothes for me and my friends. I remember putting on these little sequin dresses and my feather boa, standing in front of my little vanity, stealing my mom's <a href="https://www.whowhatwear.com/best-lipsticks">lipstick</a>, and applying it in the mirror. And my mom always <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks">wore blush</a>, so I remember being in elementary school and begging her every day [to let me] put blush on, too.</p><p><strong>Dress-up makeovers were everything. What about fragrance?</strong></p><p>One of the first perfumes that I was either given for Christmas or that I bought was a Britney Spears fragrance called Curious. It was in this turquoise, diamond-looking bottle, and it had two pink heart charms on it. I just thought that was the coolest thing ever—I felt like the coolest girl ever having that perfume.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="Ef7C3QeJsAwFtbXSWsjwDJ" name="Victoria 4" alt="An image of Victoria Justice holding a bottle of Naked Perfume." src="https://cdn.mos.cms.futurecdn.net/Ef7C3QeJsAwFtbXSWsjwDJ.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Naked Perfume)</span></figcaption></figure><p><strong>Having that perfume would, I think, make you the coolest girl ever. You were working on famous TV sets around that time as a teen—what were your beauty rituals like then?</strong></p><p>Honestly, when I was doing <em>Zoey 101</em> and <em>Victorious</em>, I didn't really have any crazy beauty rituals at all. The craziest thing is, my skin was so perfect at that age that I would come home and wash off my makeup from set with Softsoap. I didn't even use a normal <a href="https://www.whowhatwear.com/best-face-washes-for-sensitive-skin">face cleanser</a>—I was so uninformed that I would just use hand soap, and it didn't matter. But I turned 20, got hit with Hashimoto’s, and was put on a thyroid hormone, which I believe activated <a href="https://www.whowhatwear.com/beauty/skin/best-easy-acne-routine">adult cystic acne</a>. From then on, I was definitely not using Softsoap anymore.</p><p><strong>Skincare evolutions—we all go through 'em. Did you ever pick up beauty tips on set that you still use today?</strong></p><p>Being introduced to <a href="https://www.whowhatwear.com/best-false-eyelashes">individual lashes</a>… as soon as I saw what those babies could do to make your eyes pop and take a look to the next level, I was like, “This is nice!”</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2400px;"><p class="vanilla-image-block" style="padding-top:66.67%;"><img id="mM5THd6SHrEZN6urHyVq2X" name="TCDZOON_EC002" alt="Victoria Justice and Jamie Lynn Spears on the set of Zoey 101." src="https://cdn.mos.cms.futurecdn.net/mM5THd6SHrEZN6urHyVq2X.jpg" mos="" align="middle" fullscreen="" width="2400" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Victoria Justice and Jamie Lynn Spears on the set of <em>Zoey 101</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Everett Collection)</span></figcaption></figure><p><strong>We love a good lash. Speaking of sets, what do you think Lola Martinez [</strong><em><strong>Zoey 101</strong></em><strong>] and Tori Vega [</strong><em><strong>Victorious</strong></em><strong>] would smell like today?</strong></p><p>For Lola, we have a fragrance that we're planning for this summer. It smells free. It's beachy, it’s sun-kissed—it smells like summer and wet skin. I think it's triggering sense memory because we filmed <em>Zoey 101 </em>at Pepperdine University in Malibu, so you're right by the ocean. We were always out in the sun and by the water, so I see her wearing this easy, breezy, summery scent. </p><p>And Tori Vega feels more classic to me. I could see her wearing either Honey Cream or Fresh Lather. I feel like she would oscillate between the two—maybe Fresh Lather when she was going to class at Hollywood Arts, and then I see Honey Cream when she's hitting the stage, performing, or doing something really creative and fun.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2818px;"><p class="vanilla-image-block" style="padding-top:66.54%;"><img id="sxqLvfWMjf3SABcSwLNYtm" name="TCDVICT_EC002" alt="Victoria Justice, Leon Thomas III, Avan Jogia, and Elizabeth Gillies on the set of Victorious." src="https://cdn.mos.cms.futurecdn.net/sxqLvfWMjf3SABcSwLNYtm.jpg" mos="" align="middle" fullscreen="" width="2818" height="1875" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">(L to R) Leon Thomas III, Victoria Justice, Avan Jogia, and Elizabeth Gillies on the set of <em>Victorious</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Everett Collection)</span></figcaption></figure><h2 class="article-body__section" id="section-shop-naked-perfume"><span>Shop Naked Perfume</span></h2>        <div class="featured_product_block featured_block_standard" data-id="53a37e34-1224-44a3-a740-9d7a1e53ea74">            <a href="https://getnaked.com/products/honey-cream" data-model-name="Honey Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UEq5AxSjvFnobFmLevVQ23.webp" alt="Get Naked Perfume, Honey Cream - 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naked Perfume</div>                                        <div class="featured__title">Honey Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="aa8175ff-12c9-4b00-b170-1c3bedabc358">            <a href="https://getnaked.com/products/fresh-lather" data-model-name="Fresh Lather" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qp8gVv5Sn3SCNesXySaVe8.webp" alt="Get Naked Perfume, Fresh Lather - 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naked Perfume</div>                                        <div class="featured__title">Fresh Lather</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Per Our Editors' Group Chats, These Are the Best Colognes a Man Can Wear ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-cologne-for-men</link>
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                            <![CDATA[ Our testers got endless compliments. ]]>
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                                                                        <pubDate>Fri, 15 May 2026 03:59:15 +0000</pubDate>                                                                                                                                <updated>Fri, 15 May 2026 15:26:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabrina Talbert ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/zocdptgtwYRUiBj6EajiBd.png ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Best colognes for men 2026]]></media:description>                                                            <media:text><![CDATA[Best colognes for men 2026]]></media:text>
                                <media:title type="plain"><![CDATA[Best colognes for men 2026]]></media:title>
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                                <p>As someone whose job includes keeping an eye on <a href="https://www.whowhatwear.com/beauty/chic-oddball-beauty-trends-best-products">beauty trends</a>, I think it's safe to say that there's been a ton of buzz around fragrance this year. It feels like everyone is either looking for their <a href="https://www.whowhatwear.com/beauty/makeup/laura-harrier-michael-premiere-beauty-essentials">signature scent</a> or becoming highly invested in expanding their growing perfume and cologne collections. Honestly, I'm here for it.</p><p>Even for those who swap out their scents on a regular basis, fragrance plays such a powerful role in identity, mood, and intention. Candidly, I know far more about perfume than I do about cologne, but that's never stopped me from doing whatever I can to get intel on what men are shopping for. In fact, I recently jumped in a group chat with a few of my fellow editors to talk about what the men in their lives are wearing these days. </p><p>In the spirit of keeping everyone up to speed, I decided to compile the top 10 colognes into one concise list with all the details you need to know before you make your next purchase. From luxury buys to <a href="https://www.whowhatwear.com/best-dossier-perfumes">affordable dupes</a>, I've got you covered, and spoiler, their picks did not disappoint.</p><h2 id="the-best-cologne-for-men-at-a-glance">The Best Cologne for Men at a Glance</h2><ul><li><strong>Best Citrus Cologne: </strong><a href="https://bluemercury.com/products/aesop-tacit-eau-de-parfum-1?currency=USD&country=US&variant=41969742381131&stkn=fd64f261e640&utm_source=google&utm_medium=cpc&utm_campaign=PMax:G_Bluemercury_Shopping_Smart-2&s_kwcid=AL!18664!3!!!!x!!&gad_source=1&gad_campaignid=17191356428&gclid=CjwKCAjwwpDQBhAuEiwAa-4Wo9Hwv4OYQ_qmUuDO9WdHn_E1U21N2b0VCSBRZGtYJg_hQyZQ1_miaRoCKhYQAvD_BwE" target="_blank" rel="sponsored">Aesop Tacit Eau de Parfum</a></li><li><strong>Best Long-Lasting Cologne: </strong><a href="https://www.sephora.com/product/eros-P382751?country_switch=us&lang=en&skuId=1513225&om_mmc=ppc-GG_17234313526___1513225__9060351_c&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3bcdykUAwKODemekifwyFIZ&gclid=CjwKCAjwzevPBhBaEiwAplAxvrseZ0Mh-FqkJhQD9_h6cbuVsm8ryHHbcdiLFqtDtebMW-Y__3rPpxoCaTkQAvD_BwE" target="_blank" rel="sponsored">Versace Eros Eau de Toilette</a></li><li><strong>Best Woody Cologne:</strong> <a href="https://www.amazon.com/Labo-Tonka-Eau-Parfum-100/dp/B08RJY89MB" target="_blank" rel="sponsored">Le Labo Tonka 25 Eau de Parfum</a></li><li><strong>Best Spicy Cologne:</strong> <a href="https://www.sephora.com/product/ombre-leather-P433663?country_switch=us&lang=en&skuId=2101319&om_mmc=ppc-GG_17791296865___2101319__9198964_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17791300798&gbraid=0AAAAADnIXb31GoqHK6Skphxh--w9AQFIf&gclid=CjwKCAjwwpDQBhAuEiwAa-4Wo-F-e0h1Hjb34lcfAaAxDusPYhJMg8Lvjr2Qf_yRJIlvm3LBk_Fr1xoCARoQAvD_BwE" target="_blank" rel="sponsored">Tom Ford Ombré Leather Eau de Parfum</a></li><li><strong>Best Splurge:</strong><a href="https://www.saksfifthavenue.com/product/parfums-de-marly-haltane-eau-de-parfum-spray-0400016726498.html?dwvar_0400016726498_size=4.2+oz&dwvar_0400016726498_color=NO+COLOR&site_refer=CSE_GGLPLA%3AMens_Beauty%3AParfums+de+Marly&country=US&currency=USD&CSE_CID=SAKS_G_PLA_LIA_Baseline%3ASAKS_G_PLA_LIA_Baseline_LIA&gclsrc=aw.ds&gad_source=1&gad_campaignid=23019487881&gbraid=0AAAAADO6JtQPShcIzh0CML4Jy5ZslcCaq&gclid=CjwKCAjwwpDQBhAuEiwAa-4Wo8ntDkxaXDaNQTb31_HoSS8V8jVh_-bVKMK5Nlqlg_cxVy3GuZEYFhoCfOgQAvD_BwE" target="_blank" rel="sponsored"> Parfums de Marly Haltane Eau de Parfum Spray</a></li></ul><h3 class="article-body__section" id="section-the-best-cologne-for-men-in-2026"><span>The Best Cologne for Men in 2026</span></h3><h2 id="best-citrus-aesop-tacit-eau-de-parfum">Best Citrus: Aesop Tacit Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="b7e75cab-13cd-4612-b84c-e34f2898582f">            <a href="https://bluemercury.com/products/aesop-tacit-eau-de-parfum-1?currency=USD&country=US&variant=41969742381131&stkn=fd64f261e640&utm_source=google&utm_medium=cpc&utm_campaign=PMax:G_Bluemercury_Shopping_Smart-2&s_kwcid=AL!18664!3!!!!x!!&gad_source=1&gad_campaignid=17191356428&gclid=CjwKCAjwwpDQBhAuEiwAa-4Wo9Hwv4OYQ_qmUuDO9WdHn_E1U21N2b0VCSBRZGtYJg_hQyZQ1_miaRoCKhYQAvD_BwE" data-model-name="Tacit Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/h6BXHdq4FwxtwvhTTXJCbY.jpg" alt="Tacit Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Aesop</div>                                        <div class="featured__title">Tacit Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For a long-lasting citrus option, consider something like this Aesop pick. "My partner has to be one of the pickiest people on the planet about fragrances, so I love seeing what passes his barometer," says associate shopping editor Audry Hiaoui. "I put him onto Aesop's Tacit, which he now wears regularly."</p><p><strong>Pro: </strong>Long-lasting</p><p><strong>Con: </strong>None</p><p><strong>Type: </strong>Eau de parfum</p><p><strong>Key Notes: </strong>Yuzu, basil grand vert, clove, rosemary, mint, fennel, cedarwood, vetiver, amber</p><p><strong>Scent Profile: </strong>Citrus</p><p><strong>Customer Review: </strong>"This is a very masculine scent but it's incredible!! I sprayed it in the air to test the scent and I can smell the basil and vetiver. It's perfect for a casual date night or business environment. I absolutely love the way the scent mixes with my husbands natural body scent."</p></p>                </div>                            </div>        </div><h2 id="best-long-lasting-cologne-versace-eros-eau-de-toilette">Best Long-Lasting Cologne: Versace Eros Eau de Toilette</h2>        <div class="featured_product_block featured_block_standard" data-id="ed95091c-b29e-4173-9868-a2daba17a8f9">            <a href="https://www.sephora.com/product/eros-P382751?country_switch=us&lang=en&skuId=1513225&om_mmc=ppc-GG_17234313526___1513225__9060351_c&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb3bcdykUAwKODemekifwyFIZ&gclid=CjwKCAjwzevPBhBaEiwAplAxvrseZ0Mh-FqkJhQD9_h6cbuVsm8ryHHbcdiLFqtDtebMW-Y__3rPpxoCaTkQAvD_BwE" data-model-name="Eros Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xECJ4rrhvDneFiaMFqTUxE.jpg" alt="Eros Eau De Toilette"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Versace</div>                                        <div class="featured__title">Eros Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My partner wears this Versace cologne often, and it's easily my favorite on him. Although it contains vanilla, it doesn't overpower the other notes. It truly is a warm fragrance, and I'm always impressed by how long it lasts throughout the day. The scent is definitely masculine leaning, but it's still youthful and fresh. Some people like powdery colognes, but I love how rich this one is.</p><p><strong>Pros: </strong>Easy to layer, long-lasting</p><p><strong>Cons: </strong>Bottle can crack easily</p><p><strong>Type: </strong>Eau de toilette</p><p><strong>Key Notes: </strong>Mint leaves, orange blossom, vanilla Madagascar</p><p><strong>Scent Profile: </strong>Warm and spicy</p><p><strong>Customer Review:</strong> "I gifted this to my husband on his birthday, and it has become one of his favorite fragrances. The scent is vibrant, with a mix of fresh citrus and warm, slightly sweet notes. He usually saves it for date nights or occasions when he wants to stand out."</p></p>                </div>                            </div>        </div><h2 id="best-woody-cologne-le-labo-tonka-25-eau-de-parfum">Best Woody Cologne: Le Labo Tonka 25 Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="43109cb3-86e8-4e57-80ab-551f92a768d2">            <a href="https://www.amazon.com/Labo-Tonka-Eau-Parfum-100/dp/B08RJY89MB" data-model-name="Tonka 25 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YZzMinUG3LbMFExanChuqZ.jpg" alt="Le Labo Tonka 25"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Tonka 25 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Le Labo is known for high-demand fragrances, so it didn't surprise me when this pick entered the group chat. "My fiancé is on the hunt for a good wedding fragrance, but usually, he wears Tonka 25 by Le Labo," says associate features editor Ana Escalante. Hiaoui is also a fan. Although it's a bit up there in price, the fresh blend of woody and musky notes makes it worth every penny, but if you'd rather put a feeler out there, you can buy a <a href="https://www.bloomingdales.com/shop/product/le-labo-eau-de-parfum-discovery-gift-set?ID=6002773&pla_country=US&gclsrc=aw.ds&cm_mmc=Google-PLA-ADC-_-Pmax+-+GMM9+-+Center+Core+-+Beauty-_-842185145431USA-_-go_cmp-21061604818_adg-_ad-__dev-c_ext-_prd-842185145431USA_sig-EAIaIQobChMIru6pxaO6lAMVIUn_AR3bqRJSEAQYCSABEgKJ2PD_BwE&gad_source=1&gad_campaignid=21051624168&gbraid=0AAAAAD0PCJR4p0pIxHSLFtEDJfXv413TD&gclid=EAIaIQobChMIru6pxaO6lAMVIUn_AR3bqRJSEAQYCSABEgKJ2PD_BwE" target="_blank" rel="sponsored">mini set</a> and test out a few options before fully committing. </p><p><strong>Pros: </strong>Fresh</p><p><strong>Cons: </strong>Pricey</p><p><strong>Type: </strong>Eau de parfum</p><p><strong>Key Notes: </strong>Orange flower absolute, cedar atlas, styrax resins, absolute tonka, musks</p><p><strong>Scent Profile: </strong>Woody and musky</p></p>                </div>                            </div>        </div><h2 id="best-spicy-cologne-tom-ford-ombre-leather-eau-de-parfum">Best Spicy Cologne: Tom Ford Ombré Leather Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="3abb582c-23e5-4943-8aba-0c3020aee14e">            <a href="https://www.sephora.com/product/ombre-leather-P433663?country_switch=us&lang=en&skuId=2101319&om_mmc=ppc-GG_17791296865___2101319__9198964_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17791300798&gbraid=0AAAAADnIXb31GoqHK6Skphxh--w9AQFIf&gclid=CjwKCAjwwpDQBhAuEiwAa-4Wo-F-e0h1Hjb34lcfAaAxDusPYhJMg8Lvjr2Qf_yRJIlvm3LBk_Fr1xoCARoQAvD_BwE" data-model-name="Ombré Leather Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tqbkhEgJNtfTMeGgYMpGAm.jpg" alt="Ombré Leather Eau De Parfum Fragrance With Patchouli & Jasmine Flower"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Ombré Leather Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you need a cologne for a special occasion, look no further than this warm and spicy cologne from Tom Ford. "My husband wears either Tom Ford Ombré Leather (what he wore to <a href="https://www.whowhatwear.com/living/wedding/jamie-schneider-isaac-chevron-wedding">our wedding</a>) or <a href="https://www.nordstrom.com/s/le-labo-th-noir-29-eau-de-parfum/4335704?color=NO+COLOR&size=3.4+oz&utm_medium=cpc&utm_content=pmax_beauty_generic_asset_group&utm_term=pmax_beauty_generic_listing_group&utm_channel=mid_nd_shopping_pmax&adpos=&creative=&device=c&matchtype=&network=x&acctid=21700000001689570&dskeywordid=&lid=58700009006758880&dsproductgroupid=&product_id=22908343&merchid=1243147&prodctry=US&prodlang=en&channel=online&storeid=&locationid=9198964&targetid=&campaignid=22333361734&adgroupid=&gclsrc=aw.ds&gad_source=1&gad_campaignid=22323179187&gbraid=0AAAAAD8eAEkVppNx2Rrn1H8HLRuSQltut&gclid=EAIaIQobChMIz9aiwqS6lAMVsTMIBR2KEjDbEAQYASABEgK_ZfD_BwE" target="_blank" rel="sponsored">Le Labo Thé Noir</a>, both of which I often steal," says senior beauty editor Jamie Schneider. This bold scent is long-lasting and easy to layer, making it well worth the investment.</p><p><strong>Pros: </strong>Unisex, long-lasting</p><p><strong>Cons: </strong>Some say it's too strong</p><p><strong>Type: </strong>Eau de parfum</p><p><strong>Key Notes: </strong>Black leather, violet flower, jasmine flower</p><p><strong>Scent Profile: </strong>Warm and spicy</p><p><strong>Customer Review: </strong>"This has been the absolute best scent. My partner smells like a sexy version of 'new high-end car' and I frankly can't get enough of it. I will be repurchasing this because it's so elevated and masculine."</p></p>                </div>                            </div>        </div><h2 id="best-clean-cologne-prada-paradigme-eau-de-parfum">Best Clean Cologne: Prada Paradigme Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="8b50f7bb-cb6f-428d-a91a-7a3c3882019f">            <a href="https://www.sephora.com/product/prada-paradigme-eau-de-parfum-P517225?country_switch=us&lang=en&skuId=2944593&om_mmc=ppc-GG_17791296865___2944593__9030947_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17791300798&gbraid=0AAAAADnIXb1UQgK5EofXrotI7Ix5TPRys&gclid=CjwKCAjwzevPBhBaEiwAplAxvqg9d57Eyhqkcu50wexiDts199q-W6y3s6BcgN0xoZOX9l6tavNmvhoCkkoQAvD_BwE" data-model-name="Paradigme Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wwnGEgJzyNoJAtbnLNZTLf.jpg" alt="Paradigme Eau De Parfum With Bergamot"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Paradigme Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For a mature and confident scent that's still vibrant, try this Prada cologne, which has the perfect blend of earthy, citrus, and woody notes. "My dad likes a strong scent that commands a room. It feels like he wants to walk in and let it be known he's there," says Hiaoui. "I recently gifted him this Prada one, and he told me he got so many compliments when he wore it." </p><p><strong>Pros:</strong> Long-lasting</p><p><strong>Cons: </strong>Some think it's too sweet</p><p><strong>Type: </strong>Eau de parfum</p><p><strong>Key Notes: </strong>Bergamot, geranium, ambery woods</p><p><strong>Scent Profile: </strong>Earthy, citrusy, and woody</p><p><strong>Customer Review: </strong>"My husband loved this fragrance. So clean and fresh. I will for sure buy the full size bottle. I love all Prada products but this went through the gate!"</p></p>                </div>                            </div>        </div><h2 id="best-splurge-parfums-de-marly-haltane-eau-de-parfum-spray">Best Splurge: Parfums de Marly Haltane Eau de Parfum Spray</h2>        <div class="featured_product_block featured_block_standard" data-id="cdb5e089-2da6-4a03-8ff5-0b63286c4b05">            <a href="https://www.saksfifthavenue.com/product/parfums-de-marly-haltane-eau-de-parfum-spray-0400016726498.html?dwvar_0400016726498_size=4.2+oz&dwvar_0400016726498_color=NO+COLOR&site_refer=CSE_GGLPLA%3AMens_Beauty%3AParfums+de+Marly&country=US&currency=USD&CSE_CID=SAKS_G_PLA_LIA_Baseline%3ASAKS_G_PLA_LIA_Baseline_LIA&gclsrc=aw.ds&gad_source=1&gad_campaignid=23019487881&gbraid=0AAAAADO6JtQPShcIzh0CML4Jy5ZslcCaq&gclid=CjwKCAjwwpDQBhAuEiwAa-4Wo8ntDkxaXDaNQTb31_HoSS8V8jVh_-bVKMK5Nlqlg_cxVy3GuZEYFhoCfOgQAvD_BwE" data-model-name="Haltane Eau de Parfum Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:117.03%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ggfkvAfYtb2YVwdFhPbaBH.png" alt="Parfums de Marly"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Haltane Eau de Parfum Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Open to splurging? If so, this woody gourmand cologne from Parfums de Marly won't disappoint. It contains notes of bergamot, lavender, clary sage, saffron, and leather, just to name a few. "I got my dad Parfums de Marly's Haltane as a gift, and he loves it," says Schneider. "He says he always gets compliments."</p><p><strong>Pros: </strong>Rich, bold, long-lasting</p><p><strong>Cons: </strong>Expensive</p><p><strong>Type: </strong>Eau de parfum</p><p><strong>Key Notes: </strong>Bergamot, lavender, clary sage, saffron, praline, natural agarwood (oud), leather, cedar</p><p><strong>Scent Profile: </strong>Woody gourmand</p></p>                </div>                            </div>        </div><h2 id="best-budget-zara-seoul-532-8-sinsa-dong-gangnam-gu-edt">Best Budget: Zara Seoul 532-8 Sinsa Dong Gangnam-Gu EDT</h2>        <div class="featured_product_block featured_block_standard" data-id="db04a4f8-29d6-4781-8e70-009a7e1498ee">            <a href="https://www.zara.com/us/en/seoul-532-8-sinsa-dong-gangnam-gu-edt-100ml--3-04-fl--oz--p20210026.html?v1=495684754" data-model-name="Seoul 532-8 Sinsa Dong Gangnam-Gu EDT" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f4MqC6WGfsBZth4YtfqiLP.jpg" alt="Seoul 532-8 Sinsa Dong Gangnam-Gu Edt 100ml (3.04 Fl. Oz)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ZARA</div>                                        <div class="featured__title">Seoul 532-8 Sinsa Dong Gangnam-Gu EDT</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>In case you didn't know, Zara also sells fragrances, and according to the group chat, there are plenty of underrated and affordable options worth looking into. "Don't sleep on Zara colognes—they're really good. There are a lot of good dupes," says Escalante, whose partner wears Seoul 532-8 Sinsa Dong Gangnam-Gu. </p><p><strong>Pros: </strong>Highly affordable</p><p><strong>Cons: </strong>Some say it doesn't last long</p><p><strong>Type: </strong>Eau de toilette</p><p><strong>Key Notes: </strong>Hazelnut, pepper, amber</p><p><strong>Scent Profile: </strong>Warm and spicy</p></p>                </div>                            </div>        </div><h2 id="best-powdery-cologne-armani-beauty-code-eau-de-parfum">Best Powdery Cologne: Armani Beauty Code Eau de Parfum  </h2>        <div class="featured_product_block featured_block_standard" data-id="08d2c1cd-3a65-40e3-a69b-dbe87ab8646f">            <a href="https://www.amazon.com/Armani-Beauty-Cologne-Fragrance-Mandarin/dp/B0DBRBVW63/ref=sr_1_1_sspa?dib=eyJ2IjoiMSJ9.F7N91554GhoGTmTH_4qd0WRizGduHl7T8a4vNjLygFN6ZWzlumFbkgXacmhOCbrr1CrygO98MudDEjEKLJSJ4Z6YUQBR9HhJ2gVt59kFBvPi5PlVFW1_JBCkeQOv3QaSaZcIqWTKusouNC_yJO7fhoFHjybig4llGbAEOY9cfgvRgXUU30Xs0zsr2g0NqUG3lGpi0yvBBNrHDS7XJNwve_buYh2Xf10Viv2twVTYlwSSWCOW_UIZyazHg3uBvfrNlRz78IyuoyoIcTUsLn0IsI7Mc67VNd2KlhryNpB3rws.eKcxHJ1FBHvbZZH-Q3LltuuUlhwZUPYMrXRxsiKnNA8&dib_tag=se&keywords=armani%2Bblack%2Bcode&qid=1778687660&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1" data-model-name="Code Eau de Parfum  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Pz8MUBttnkiKbArBi7TZ96.jpg" alt="Armani Beauty – Code – Eau De Parfum – Cologne for Men – Fougère Ambery Spicy Men’s Fragrance – Green Mandarin, Nutmeg, Tonka Bean Notes - 2.5 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Code Eau de Parfum  </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want a confident cologne that's less citrus-forward and more spice-heavy, you'll love Armani Beauty's Code. It's especially nice for those who prefer a powdery finish. "This one and <a href="https://www.sephora.com/product/touch-P6986?country_switch=us&lang=en&skuId=498824&om_mmc=ppc-GG_17234313526___498840__9004250_c&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb2lTAfT7_oHx1i7lnObNFJox&gclid=EAIaIQobChMIxb2YxK26lAMVejIIBR2D8y_IEAQYASABEgJ6J_D_BwE" target="_blank" rel="sponsored">Burberry Touch</a> are my dad's top two favorites," says Hiaoui. "The Armani is good for people who want something long-lasting." </p><p><strong>Pros: </strong>Sustainably sourced</p><p><strong>Cons: </strong>None</p><p><strong>Type: </strong>Eau de parfum</p><p><strong>Key Notes: </strong>Green mandarin, nutmeg, tonka bean </p><p><strong>Scent Profile: </strong>Ambery and Spicy</p><p><strong>Customer Review: </strong>"Love the longevity and scent intensity, doesn't come off too strong. Gives that nice clean, light powdery, spicy, citrusy smell. Quite a large bottle size too."</p></p>                </div>                            </div>        </div><h2 id="best-warm-cologne-ysl-beauty-myslf-eau-de-parfum">Best Warm Cologne: YSL Beauty Myslf Eau de Parfum </h2>        <div class="featured_product_block featured_block_standard" data-id="2f6536ff-0681-4c69-8faa-7582cd6c435c">            <a href="https://www.sephora.com/product/myslf-eau-de-parfum-P507223?country_switch=us&lang=en&skuId=2706257&om_mmc=ppc-GG_17791296865___2706257__9198964_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17791300798&gbraid=0AAAAADnIXb31GoqHK6Skphxh--w9AQFIf&gclid=CjwKCAjwwpDQBhAuEiwAa-4Wo5jG6agsTV9E34C4ETBVu2It9MLUnXLnK1tnpLmH_krfM8Y0r-URVBoCnMwQAvD_BwE" data-model-name="Myslf Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/83zkLyVNozsmif2we8sEHh.png" alt="Myslf Eau De Parfum With Fresh Accord & Warm Woods"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Myslf Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>To cast a wider net, I reached out to a few longtime friends of mine to see which colognes they've recently gravitated toward. One standout was YSL's Myslf. "I like scents that give you a warm feeling and make you feel at home," one friend told me. "The longevity is pretty good—it lasts a few hours." This bold scent has a well-rounded blend of citrus and woody notes, making it a true standout. Plus, it's relatively affordable compared to some of the other options on our list. </p><p><strong>Pros: </strong>Easy to layer, long-lasting</p><p><strong>Cons:</strong> Some find it too strong</p><p><strong>Type: </strong>Eau de parfum</p><p><strong>Key Notes: </strong>Orange blossom absolute, woods accord, vanilla bourbon</p><p><strong>Scent Profile: </strong>Citrus and woody</p><p><strong>Customer Review: </strong>"Absolutely love this cologne! Got my husband the gift set and it smells amazing on him and the scent lasts forever. Definitely a keeper!"</p></p>                </div>                            </div>        </div><h2 id="best-bold-cologne-carolina-herrera-bad-boy-eau-de-toilette">Best Bold Cologne: Carolina Herrera Bad Boy Eau de Toilette </h2>        <div class="featured_product_block featured_block_standard" data-id="066287c9-ad79-49f2-9356-3d8f415b1027">            <a href="https://www.ulta.com/p/bad-boy-eau-de-toilette-pimprod2016058?sku=2648408&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=330000200003383054&gad_source=1&gad_campaignid=21293890481&gbraid=0AAAAAD9rLH4fivBMEJp1hRbxOkQf8cOdV&gclid=CjwKCAjwwpDQBhAuEiwAa-4Wo0Q3v8CC_DSWdJmO8EjEMKL2qWpLr2rjoU25m5r3LNYdLplB_RCcWxoCRugQAvD_BwE" data-model-name="Bad Boy Eau de Toilette " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nkPVKXxiS9A5ggCcKRKi8X.png" alt="Bad Boy Eau De Toilette - 1.7 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Carolina Herrera</div>                                        <div class="featured__title">Bad Boy Eau de Toilette </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another friend of mine called out Carolina Herrera's Bad Boy, the counterpart to the viral perfume <a href="https://www.sephora.com/product/good-girl-P420533?country_switch=us&lang=en&skuId=1967124&om_mmc=ppc-GG_17234313526___1967124__9004250_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=17244046241&gbraid=0AAAAADnIXb2lTAfT7_oHx1i7lnObNFJox&gclid=EAIaIQobChMIu7HP36-6lAMV_Un_AR1RCih3EAQYASABEgLJWfD_BwE" target="_blank" rel="sponsored">Good Girl</a>. He notes that it gets him far more compliments than some of his other colognes, and it has noticeably long-lasting power. This fragrance has a classic blend of warm and spicy notes, making it a bit tricky to layer with other scents. That said, it's still an attention grabber as is, so trust that it's worth it. </p><p><strong>Pros: </strong>Well-balanced</p><p><strong>Cons: </strong>Not ideal for layering</p><p><strong>Type: </strong>Eau de toilette</p><p><strong>Key Notes: </strong>Grapefruit, white pepper, vetiver, clary sage, tonka bean, cocoa</p><p><strong>Scent Profile: </strong>Warm and spicy</p><p><strong>Customer Review: </strong>"Bad Boy by Carolina Herrera is one of the most striking men's fragrances I've experienced — bold, confident, and unforgettable. From the first spray, it opens with an energetic burst of fresh and spicy notes that immediately wake the senses."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best colognes for men, we leaned heavily on personal insights, firsthand testing, and our knowledge as beauty experts. We also considered several factors, including key notes, scent profile, and type. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details. Of course, customer reviews were also kept in mind when creating this list.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>Since 2006, Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p>
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                                                            <title><![CDATA[ This French Brand Is Responsible for 90% of My Perfume Compliments ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-matiere-premiere-perfumes</link>
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                            <![CDATA[ I'm wearing it on repeat. ]]>
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                                                                        <pubDate>Thu, 14 May 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 14 May 2026 10:27:11 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                <p>When it comes to <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfumes</a>, I can hand on heart tell you that the majority of the compliments I get on my scents are of the <a href="https://www.whowhatwear.com/uk/french-perfume-brands">French perfume</a> variety. But more specifically, there is one fragrance house that consistently gets me complimented every week, and that's Matiere Premiere. You may have already heard of some of its fragrances (namely Vanilla Powder, which has gone on to become a viral success thanks to its heavenly <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmand scent</a>); however, it has many more incredible scents in its collection that you should know about.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4284px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="bsqDgrzHpFvQMGE8t74qgG" name="IMG_2815" alt="Matiere Premiere perfume bottles on a marble table, including Metal Lavender, Vanilla Powder and Parisian Musc" src="https://cdn.mos.cms.futurecdn.net/bsqDgrzHpFvQMGE8t74qgG.jpg" mos="" align="middle" fullscreen="" width="4284" height="5712" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>Co-founded by master perfumer Aurélien Guichard, Matiere Premiere—which translates to "raw material"—focuses on specific ingredients to create an overdose of the natural material, whether it be <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla</a>, tuberose or woods. Each is selected as the standout ingredient for every scent, and is dialled up to showcase its beauty. The result? <em>Incredibly</em> stunning perfumes. Guichard himself is a seventh-generation perfumer, and he is also the only perfumer in the world who plants, grows, and harvests his own natural ingredients used to create Matiere Premiere fragrances, making them even more special.<br><br>I discovered the brand a few years ago, and having now worn almost all of the perfumes from the house (it does some very good <a href="https://www.whowhatwear.com/uk/best-fragrance-discovery-sets">discovery sets</a>, FYI), I've found the all-time favourites that I simply have to share. Each and every one is as stunning as the next, but if you want to find the best Matiere Premiere perfume for you, the ones below are a great place to start.</p><h3 class="article-body__section" id="section-best-matiere-premiere-perfumes"><span>Best Matiere Premiere Perfumes</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rvVoYzESNAT3eCGfNQRGBG" name="IMG_2816" alt="A discovery set featuring mini bottles of the matiere premiere eau de parfums" src="https://cdn.mos.cms.futurecdn.net/rvVoYzESNAT3eCGfNQRGBG.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><ul><li><strong>Best Overall:</strong> <a href="https://www.libertylondon.com/uk/vanilla-powder-extrait-de-parfum-50ml-R698249006.html" target="_blank">Vanilla Powder Extrait de Parfum (£250)</a></li><li><strong>Best Musk: </strong><a href="https://www.harrods.com/en-gb/p/matiere-premiere-parisian-music-eau-de-parfum-50ml-000000000007259619" target="_blank">Parisian Musc Eau de Parfum (£270)</a></li><li><strong>Best Floral:</strong> <a href="https://www.harrods.com/en-gb/p/matiere-premiere-french-flower-eau-de-parfum-50ml-000000000007259625" target="_blank">French Flower Eau de Parfum (£170)</a></li><li><strong>Best Woody: </strong><a href="https://www.libertylondon.com/uk/bois-d%E2%80%99-%C3%A9b%C3%A8ne-eau-de-parfum-50ml-R577692006.html" target="_blank">Bois D'Ébène Eau de Parfum (£170)</a></li><li><strong>Best Extrait: </strong><a href="https://www.libertylondon.com/uk/encens-suave-extrait-de-parfum-50ml-R669701006.html" target="_blank">Encens Suave Extrait de Parfum (£250)</a></li></ul><h2 id="1-vanilla-powder-extrait-de-parfum">1. Vanilla Powder Extrait de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="69cc892a-d63c-4db6-b3a7-2f103d843579">            <a href="https://www.libertylondon.com/uk/vanilla-powder-extrait-de-parfum-50ml-R698249006.html" data-model-name="Vanilla Powder Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:96,l:0,cw:1000,ch:1000,q:80/b9guZZbwH3h67NhNeQQr2J.jpg" alt="Vanilla Powder Extrait De Parfum 50ml"><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MATIERE PREMIERE</div>                                        <div class="featured__title">Vanilla Powder Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Vanilla absolute, palo santo oil, coconut powder, white musks, tonka bean absolute</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="SxoNh292dUNk3wZ4zSXEAG" name="IMG_1425" alt="Matiere Premiere Vanilla Powder extrait perfume bottle and a mini vanilla powder eau de parfum bottle on a marble table" src="https://cdn.mos.cms.futurecdn.net/SxoNh292dUNk3wZ4zSXEAG.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>Of the 100+ fragrances in my collection, this is <em>easily</em> in my top three <a href="https://www.whowhatwear.com/most-complimented-perfumes">most-complimented perfumes</a> ever. <a href="https://www.whowhatwear.com/beauty/fragrance/matiere-premiere-vanilla-powder" target="_blank">Vanilla Powder</a> is the fragrance houses' bestselling scent, and it comes in both eau de parfum and <a href="https://www.whowhatwear.com/beauty/fragrance/best-extrait-perfumes">extrait</a> de parfum. I adore both, but the extrait has a smoother, tonka bean creaminess to it that makes it all the more salivating, IMO. Rather than a syrupy vanilla dessert, it's a smouldering scent that feels like you've stepped into a fluffy cloud of toasted vanilla powder. Honestly, every single time I wear it, someone asks me what I'm wearing—the silage and lasting power is off the charts, enveloping you in a gourmand halo wherever you go. It's one of the best-smelling <a href="https://www.whowhatwear.com/best-vanilla-perfumes">vanilla perfumes</a> ever, and I'll be topping up when I run out.</p><h2 id="2-parisian-musc-eau-de-parfum">2. Parisian Musc Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="57ecbc58-fefc-42c0-abd1-fd4258361c09">            <a href="https://www.harrods.com/en-gb/p/matiere-premiere-parisian-music-eau-de-parfum-50ml-000000000007259619" data-model-name="Parisian Music Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LkSngAKDf6LmqjndQNnGdG.jpg" alt="Matiere Premiere, Parisian Music Eau de Parfum"><span class='featured__label standard__label'>Best Musk</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Matiere Premiere</div>                                        <div class="featured__title">Parisian Music Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Ambrette seed, cedar, ambroxan, musk, fig leaf<br><br>This <a href="https://www.whowhatwear.com/uk/best-musk-fragrances">musky perfume</a> smells like opening up your French balconette windows on a Parisian spring day, letting in a gentle breeze that gently rustles a vase of fluffy white flowers, whilst rays of sunlight illuminate your dishevelled white bed linen. It's both a breath of fresh air whilst simultaneously creamy and milky, with a twist of green fig leaf that has you sniffing your wrists again and again with its addictive skin-like scent. I reach for this on days when I crave a musky yet <a href="https://www.whowhatwear.com/best-clean-smelling-perfume">clean-smelling perfume</a>. I have also tried both the <a href="https://www.libertylondon.com/uk/parisian-musc-hand-and-body-lotion-300ml-R577719006.html" target="_blank">Hand and Body Lotion</a> (£60) and the <a href="https://www.libertylondon.com/uk/parisian-musc-hair-perfume-75ml-000810838.html" target="_blank">Hair Perfume </a>(£67) in this scent, and when worn together, it never fails to win compliments.</p></p>                </div>                            </div>        </div><h2 id="3-french-flower-eau-de-parfum">3. French Flower Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="c13e1856-2851-47e1-86cc-d16319607fc6">            <a href="https://www.harrods.com/en-gb/p/matiere-premiere-french-flower-eau-de-parfum-50ml-000000000007259625" data-model-name="French Flower Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WPzeVnu3JydTyAUwKmMDyW.jpg" alt="Matiere Premiere, French Flower Eau de Parfum"><span class='featured__label standard__label'>Best Floral</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Matiere Premiere</div>                                        <div class="featured__title">French Flower Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Tuberose, ginger, Chinese tea leaf essence, green pear accord<br><br>This one is so breathtaking, I'm <em>almost</em> inclined to gatekeep it entirely. If you love creamy white floral perfumes, then I implore you to try it. Imagine luxuriating in a bed of heady, velvet-soft white petals that smell so heavenly they're almost intoxicating. The creamy tuberose is the standout. Coined "queen of the night", this sensual flower blooms at nighttime in Grasse, France, and is harvested by Matiere Premiere itself to capture the hypnotic and alluring scent.</p></p>                </div>                            </div>        </div><h2 id="4-metal-lavender-eau-de-parfum">4. Metal Lavender Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="00ee9e5c-8591-4715-b283-84b7f821a1b1">            <a href="https://matiere-premiere.com/en/products/metal-lavender?variant=43170958049369" data-model-name="Metal Lavender Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ihz737AwxbV6BP37gAewA8.jpg" alt="Matiere Premiere,"><span class='featured__label standard__label'>Best New Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Matiere Premiere</div>                                        <div class="featured__title">Metal Lavender Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Lavender, lavandin essence, cashmeran, musk<br><br>Metal Lavender is the <a href="https://www.whowhatwear.com/best-new-perfume">new perfume</a> addition to Matiere Premiere. But don't mistake it for your grandmother's soap or your pillow spray. This is an elevated and modern take on lavender that reinvigorates lavender's "dated" connotations. Woven in with French lavender is a metallic twang of cool, silver metal that breathes in an unexpected twist into this floral scent. It combines two different types of lavender, one sweet from Provence, as well as lavandin essence, which provides a metallic quality.</p></p>                </div>                            </div>        </div><h2 id="5-bois-d-ebene-eau-de-parfum">5. Bois D’ Ébène Eau de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="ee23015a-23ee-4966-bf9b-7fbbcb8aeead">            <a href="https://www.libertylondon.com/uk/bois-d%E2%80%99-%C3%A9b%C3%A8ne-eau-de-parfum-50ml-R577692006.html" data-model-name="Bois D’ Ébène Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nYmrACL8NVFUDHN2yabRf.jpg" alt="Bois D’ Ébène Eau De Parfum 50ml"><span class='featured__label standard__label'>Best Woody</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MATIERE PREMIERE</div>                                        <div class="featured__title">Bois D’ Ébène Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Cabreuva wood, patchouli, amber accord, juniper berry<br><br>For lovers of <a href="https://www.whowhatwear.com/uk/woody-perfumes">woody perfumes</a>, this woody amber is deserving of your attention. It's a smooth and dry scent inspired by ebony woods, and it never fails to shroud me in a comforting and grounding halo. I love to reach for this one going into the autumn and winter perfumes, as it clings to knitwear beautifully. It's not as heady as some woody perfumes, which makes it very wearable for day-to-day. It has a subtle spiciness to it, which I love.</p></p>                </div>                            </div>        </div><h2 id="6-encens-suave-extrait-de-parfum">6. Encens Suave Extrait de Parfum</h2>        <div class="featured_product_block featured_block_standard" data-id="dba5b880-546a-41c2-a59b-ad5982835c7e">            <a href="https://www.libertylondon.com/uk/encens-suave-extrait-de-parfum-50ml-R669701006.html" data-model-name="Encens Suave Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:120.10%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tTDr6Bxw84Rv7HZ86PezWL.jpg" alt="Encens Suave Extrait De Parfum 50ml"><span class='featured__label standard__label'>Best Extrait</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MATIERE PREMIERE</div>                                        <div class="featured__title">Encens Suave Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Incense, labdanum absolute, benzoin absolute, coffee vanilla absolute<br><br>Next to the Vanilla Powder Extrait de Parfum, this is a firm favourite. I have to be honest, I'm not usually drawn to <a href="https://www.whowhatwear.com/beauty/fragrance/best-incense-perfumes">incense perfumes</a>, and on the first spritz, I wasn't mad about this one. But, half an hour later, that all changed—I couldn't stop inhaling the scent. After the initial incense opening, it dries down and unveils a hypnotic cocktail of coffee, vanilla and smouldering benzoin that unfurls on the skin, scenting you with a deliciously resinous glow. It's smoky, warm and seriously long-lasting, too.</p></p>                </div>                            </div>        </div><h2 id="shop-discovery-sets">Shop Discovery Sets:</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="w39ecHjrQrPUJn7Fq7ZvKG" name="IMG_2817" alt="A matiere premiere discovery set of the extrait de parfums" src="https://cdn.mos.cms.futurecdn.net/w39ecHjrQrPUJn7Fq7ZvKG.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="090d3efd-0ddd-4bef-a305-e2f2d912ba34">            <a href="https://matiere-premiere.com/en/products/dev-coffret-6ml" data-model-name="Eau de Parfum Custom Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:269,l:0,cw:1429,ch:1429,q:80/TrfqBkcbtL5HPBU7fJMsKQ.jpg" alt="Eau De Parfum - 3*6 Ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Matiere Premiere</div>                                        <div class="featured__title">Eau de Parfum Custom Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This discovery set allows you to compose three (or six) of your favourites in 6ml-sized vials.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="728cd1ae-585b-4e1e-b035-a42cdd1024f0">            <a href="https://matiere-premiere.com/en/products/coffret-decouverte-10x5ml" data-model-name="Eau de Parfum Discovery Set 10 Samples" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fPVGqq5gawUJWHUFdWrhWi.jpg" alt="matiere-premiere discovery set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Matiere Premiere</div>                                        <div class="featured__title">Eau de Parfum Discovery Set 10 Samples</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Discover the hero scents in 1.5ml formats to find your favourite.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a381aa66-9b6b-488d-82e4-e7f2348042a5">            <a href="https://matiere-premiere.com/en/products/dev-coffret-1-5ml" data-model-name="Samples Custom Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oxYXFsTnRVkSooQ6GmwV5h.jpg" alt="Samples - 3+1 Free"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Matiere Premiere</div>                                        <div class="featured__title">Samples Custom Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Mix and match four 1.5ml vials for only £18.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d236cce7-d7f8-451a-94c0-3ecf1499a636">            <a href="https://matiere-premiere.com/en/products/extrait-de-parfum-copie" data-model-name="Extrait De Parfum DiscoverySet" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:300,l:0,cw:1200,ch:1200,q:80/3ZJkMtCxgxy9AZo9TfnrEQ.jpg" alt="Extrait De Parfum - 6 Samples"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                                                <div class="featured__title">Extrait De Parfum DiscoverySet</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one allows you to spritz the extraits and discover your next signature scent.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Insiders Swear This Fragrance Hack Makes Any Perfume Last Longer—I'm Exposing the Secret ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-fragrance-primers</link>
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                            <![CDATA[ Smellmaxxing, but make it chic. ]]>
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                                                                        <pubDate>Wed, 13 May 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 13 May 2026 18:53:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Who What Wear beauty editor Kaitlyn McLintock holding the Future Society Optimal Habitat Fragrance Enhancing Primer.]]></media:description>                                                            <media:text><![CDATA[Who What Wear beauty editor Kaitlyn McLintock holding the Future Society Optimal Habitat Fragrance Enhancing Primer.]]></media:text>
                                <media:title type="plain"><![CDATA[Who What Wear beauty editor Kaitlyn McLintock holding the Future Society Optimal Habitat Fragrance Enhancing Primer.]]></media:title>
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                            <article>
                                <p>If you’ve been on <a href="https://www.whowhatwear.com/beauty/gen-z-says-tiktok-beauty-archive"><u>BeautyTok</u></a> in the last year, you’ve likely witnessed the viral takeover of fragrance. This isn’t to say that <a href="https://www.whowhatwear.com/beauty/fragrance/perfumes-for-compliments-2026"><u>perfumes</u></a>, <a href="https://www.whowhatwear.com/beauty/fragrance/best-unisex-fragrances"><u>colognes</u></a>, <a href="https://www.whowhatwear.com/phlur-body-mists"><u>body mists</u></a>, and more haven’t stood on their own for decades—in fact, your childhood introduction to beauty might have even been the glass perfume bottle on your grandmother’s vanity. That said, there’s no denying the internet’s fascination with fragrance today. Thanks to TikTok, luxury brands like <a href="https://www.whowhatwear.com/best-maison-francis-kurkdjian-perfumes"><u>Maison Francis Kurkdjian</u></a> have become household names (<em>everyone</em> knows <a href="https://www.whowhatwear.com/maison-kurkdjian-baccarat-rouge-540-dupes"><u>Baccarat Rouge 540</u></a> by now), shoppers are buying <a href="https://www.whowhatwear.com/best-hair-perfumes"><u>hair perfumes</u></a> in droves, and Gen A teenagers have even come up with a new word for <a href="https://www.whowhatwear.com/beauty/chic-fragrance-layering-combinations"><u>fragrance layering</u></a>: smellmaxxing. One of the best ways to do it? With a fragrance primer, of course.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="p573dQy4SkEebHSdzqMAUk" name="Jamie Essence" alt="An image of WWW senior beauty editor holding fragrance essences and perfumes." src="https://cdn.mos.cms.futurecdn.net/p573dQy4SkEebHSdzqMAUk.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">jamieeschneider</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-are-fragrance-primers"><span>What Are Fragrance Primers?</span></h2><p>You can think of <a href="https://www.whowhatwear.com/beauty/future-society-fragrance-primer-review"><u>fragrance primer</u></a> as the base coat of <a href="https://www.whowhatwear.com/beauty/nails/types-of-manicures-guide"><u>your manicure</u></a>: the first layer of a process to ensure long-lasting results. “A fragrance primer anchors scent on the skin so your perfume lasts longer and performs better throughout the day,” says Jeniece Trizzino, VP of innovation and product at Scentbird. But why <em>does</em> perfume disappear so quickly without a primer? </p><p>“Dry skin absorbs <a href="https://www.whowhatwear.com/best-perfume-oils"><u>perfume oil</u></a> and causes it to dissipate faster, while moisturized skin creates a base that perfume oil can cling to,” she answers. The expert goes on to explain that fragrance primers are made with “slow-evaporating ingredients” that interact with the molecules of your perfume, encouraging slower release, and thus longer wear.</p><p>Some primers are intentionally unscented—affixing the perfume’s notes to your skin via a moisturizing base—while others are fragranced to intensify the projection and longevity of a perfume with similar notes. “They're especially useful with lighter, fleeting scents since citrus, aquatic, or airy florals benefit most from a slower release,” she adds.</p><p>Below, we rounded up the very best fragrance primers you can find in 2026. From fancy <a href="https://www.whowhatwear.com/beauty/fragrance/no-fragrance-fragrance-essence"><u>fragrance essences</u></a> meant to boost the complexity of your perfume to a drugstore product you probably have in your bathroom right now, here’s how you can get the most out of your favorite fragrances.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="KGD6ZcM5hU53WSPRn2sxfg" name="488296413_18497018635050041_646126877607022723_n" alt="Byredo fragrances on a lab tray." src="https://cdn.mos.cms.futurecdn.net/KGD6ZcM5hU53WSPRn2sxfg.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DIG5amsRkA3/?img_index=3" target="_blank">mimixn</a> )</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-fragrance-primers-of-2026-at-a-glance"><span>The Best Fragrance Primers of 2026, at a Glance</span></h2><ul><li><strong>Best Overall: </strong><a href="https://wearefuturesociety.com/products/optimal-habitat-fragrance-extending-primer" target="_blank"><u>Future Society Optimal Habitat Fragrance-Enhancing Primer</u></a></li><li><strong>Best Enhancer:</strong> <a href="https://bluemercury.com/products/ds-durga-i-dont-know-what" target="_blank"><u>D.S. & Durga I Don't Know What Eau de Parfum</u></a></li><li><strong>Best Customizable:</strong> <a href="https://www.amazon.com/No-Makeup-Skin-Responsive-Technology-Skin-Friendly/dp/B0FPZY3V4G" target="_blank"><u>No Makeup Makeup Skin-Responsive Essence</u></a></li><li><strong>Best for Layering:</strong> <a href="https://www.revolve.com/dedcool-milk-layering-enhancer-fragrance/dp/DEDR-WU1/" target="_blank"><u>Dedcool Milk Layering + Enhancer Fragrance</u></a></li><li><strong>Best Hydrating:</strong> <a href="https://bluemercury.com/products/house-of-b-nourishing-parfum-primer" target="_blank"><u>House of Bō Nourishing Parfum Primer</u></a></li></ul><h3 class="article-body__section" id="section-best-overall-future-society-optimal-habitat-fragrance-enhancing-primer"><span>Best Overall: Future Society Optimal Habitat Fragrance-Enhancing Primer</span></h3>        <div class="featured_product_block featured_block_standard" data-id="94af2459-0c9f-4452-9a56-8ed5d4352982">            <a href="https://wearefuturesociety.com/products/optimal-habitat-fragrance-extending-primer" data-model-name="Optimal Habitat Fragrance-Enhancing Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:117.91%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SJrHHmVHGpo5RvrbHvFYeN.png" alt="Future Society, Optimal Habitat Fragrance Enhancing Primer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Future Society</div>                                        <div class="featured__title">Optimal Habitat Fragrance-Enhancing Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Extended wear time for about two hours longer than usual; hydrating formula; odorless</p><p><strong>Cons:</strong> Doesn’t preserve fragrance up to 24 hours </p><p>When it comes to primers, Future Society’s Optimal Habitat elixir is one of the most popular—and for good reason. It brings even the faintest of scents to life for much longer than usual (body mists had surprising staying power when beauty editor <a href="https://www.whowhatwear.com/beauty/future-society-fragrance-primer-review"><u>Kaitlyn McLintock tested them</u></a> with this primer), especially when it came to fresher, lighter fragrances, as these tend to dissipate faster. </p><p>The primer itself is odorless, so it won’t taint your favorite scent, and it’s made with hydrators like squalane and glycerin plus a handful of marine ingredients that help maintain the pH level of your skin for longer, richer wear. No, it didn’t offer 24-hour wear as promised, but it did give us at least two extra hours of wear than we normally would have gotten.</p><p><strong>Customer review:</strong> “I have several fragrances that don't last long and this helps. It especially let's the middle notes linger before the full dry down.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="9W6PHMQcvcj4Bu5J2UtDM" name="PfLVjAPpEvWJc92HHdJEM9-700-80.jpg" alt="Future Society's Optimal Habitat Fragrance-Enhancing Primer." src="https://cdn.mos.cms.futurecdn.net/9W6PHMQcvcj4Bu5J2UtDM.webp" mos="" align="middle" fullscreen="" width="700" height="700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/kaitlyn_mclintock/" target="_blank">kaitlyn_mclintock</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-enhancer-d-s-durga-i-don-t-know-what-eau-de-parfum"><span>Best Enhancer: D.S. & Durga I Don't Know What Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="90fa158f-24c3-4297-af40-e01a9b05320f">            <a href="https://bluemercury.com/products/ds-durga-i-dont-know-what" data-model-name="I Don't Know What Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5enugGAbUEb6bgCPZNc4sZ.jpg" alt="I Don't Know What Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">I Don't Know What Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Enhances your favorite scent; blends fragrance families</p><p><strong>Cons:</strong> Quite expensive </p><p>If Future Society’s primer is the base before <a href="https://www.whowhatwear.com/best-foundations">foundation</a>, then this transparent scent from D.S. & Durga is the blending brush for a complicated array of eye shadows. This pick isn’t a primer per se, but it <em>is</em> proven to enhance the scent you’re wearing thanks to a sheer wash of vetiver acetate, ambrox super, and bergamot essence. These barely there notes don’t change the scent of your fragrance, but a few spritzes on top of your favorite perfume will intensify them and make everything a bit more harmonious. (This is especially true if you’re layering two scents that don’t necessarily have the same fragrance composition, but you want to wear them simultaneously. It’s a glossy topcoat.)</p><p><strong>Customer review:</strong> “While this says fragrance enhancer, you can definitely use this on its own. The bergamot blends beautifully with the vetiver for a sultry, somewhat unisex scent, and it lasts sooo long. I put this on last night just to see how it reacted to my skin’s pH, then went to a hot yoga class in the morning, and could smell it 16 hours later after sleeping and sweating. Incredible.”</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-customizable-no-makeup-makeup-no-fragrance-fragrance-skin-responsive-essence"><span>Best Customizable: No Makeup Makeup No Fragrance Fragrance Skin-Responsive Essence</span></h3>        <div class="featured_product_block featured_block_standard" data-id="af2dafd8-bd5b-4bc3-910d-1b0997d58e60">            <a href="https://www.amazon.com/No-Makeup-Skin-Responsive-Technology-Skin-Friendly/dp/B0FPZY3V4G" data-model-name="No Fragrance Fragrance Skin-Responsive Essence" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7u3gWf5qqe3nguQTtEB9pZ.jpg" alt="No Makeup Makeup, Amazon"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No Makeup Makeup</div>                                        <div class="featured__title">No Fragrance Fragrance Skin-Responsive Essence</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Safe for sensitive skin; changes with body temperature throughout the day</p><p><strong>Cons:</strong> Could affect your main perfume if the notes change with your body temperature to a note that doesn’t jive  </p><p>It’s in the name: This is a “no-fragrance fragrance.” Now, that doesn’t mean that it smells like nothing, or that it’s for people who want to smell like they’re not wearing perfume. (Okay, it’s a little bit like the last part.) But still, this scent—an “essence” concocted with FlexScent technology that adapts to your body temperature throughout the day and adjusts to emit earthy, floral, musky, or fruity notes—is meant to be as subtle, clean, and skin-like as they come. It’s also safe for sensitive skin thanks to <a href="https://www.givaudan.com/fragrance-beauty/z-biome" target="_blank"><u>Givaudan’s My Z-Biome</u></a> technology, so you can absolutely douse yourself in it without overpowering passersby (or the scent you’re already wearing). It brings your skin to life, especially with your favorite perfume layered underneath or on top.</p><p><strong>Customer review:</strong> “I have asthma and have to choose fragrance very carefully. This one does not trigger my asthma. It is a light fragrance and dissipates in about 4 hours. I've gotten several compliments when wearing it. [I] recommend it.”</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="zBWttBdpMdevQWqq8L3Se4" name="Essence" alt="WWW senior beauty editor Jamie Schneider holding the No Makeup Makeup No Fragrance Fragrance Skin-Responsive Essence." src="https://cdn.mos.cms.futurecdn.net/zBWttBdpMdevQWqq8L3Se4.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-for-layering-dedcool-milk-layering-enhancer-fragrance"><span>Best for Layering: Dedcool Milk Layering + Enhancer Fragrance</span></h3>        <div class="featured_product_block featured_block_standard" data-id="2b2ab889-094a-4be3-936a-f015759764dc">            <a href="https://www.revolve.com/dedcool-milk-layering-enhancer-fragrance/dp/DEDR-WU1/" data-model-name="Milk Layering + Enhancer Fragrance" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5q9Eu83skjTL7VvHNenV7a.jpg" alt="Milk Layering + Enhancer Fragrance"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DedCool</div>                                        <div class="featured__title">Milk Layering + Enhancer Fragrance</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Skin-like scent; sheer enough to layer on top or as a base</p><p><strong>Cons:</strong> Doesn’t prolong scent for as long as Future Society’s</p><p>Scent stacking is in, and this option from Dedcool is the way to go if you want to prolong the shelf life of your early morning spritzes. With key notes of bergamot, white musk, and amber, this sheer scent teeters between floral and musky to create a familiar skin scent that smells like you, just better. It makes for a great deepening agent for your favorite fragrance and sits beautifully on top of most scents, though I vouch for its efficacy as a base layer. Try wetting the skin with a few spritzes in a concentrated area, letting it dry for 30 seconds, and then following up with your favorite scent for longer wear thanks to the moisturized skin.</p><p><strong>Customer review:</strong> “This is a beautifully executed musk that feels truly universal. While I typically avoid musk-forward fragrances due to their tendency to feel overwhelming, this one is exceptionally well-balanced. It offers complete versatility, allowing you to customize your layers and create a scent that feels intimate and uniquely personal. On its own, it wears as a clean, serene skin scent—effortless and comforting. When layered, it elevates darker compositions, grounds lighter, airier fragrances, and adds a warm, cozy depth that feels especially fitting for the holiday season.” </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hydrating-house-of-bo-nourishing-parfum-primer"><span>Best Hydrating: House of Bō Nourishing Parfum Primer</span></h3>        <div class="featured_product_block featured_block_standard" data-id="d3a178d4-6109-4ba4-921d-39bea2235ec3">            <a href="https://bluemercury.com/products/house-of-b-nourishing-parfum-primer" data-model-name="Nourishing Parfum Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/92SRf9fJQQMF6JYViTy6qZ.jpg" alt="Nourishing Parfum Primer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>House of Bō</div>                                        <div class="featured__title">Nourishing Parfum Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Nourishes the skin; extends the longevity of scent</p><p><strong>Cons:</strong> None I can think of</p><p>Remember when Trizzino said that moisturized skin holds onto scent molecules better than dry? Enter: House of Bō’s Nourishing Parfum Primer, a hydrating mist that enriches the skin with antioxidants, vitamin E, and hyaluronic acid to provide better grip and balance your skin’s pH in preparation for perfume. Its main purpose is to give your barrier something with slip so your favorite scent can take hold and stay there, and that’s exactly what this base layer does. “The mechanism is simple: hydrated, pH-balanced skin slows the evaporation of fragrance molecules, which means your top notes linger longer, your heart notes bloom more fully, and your base notes anchor deeper,” Trizzino adds.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-luxury-chanel-coco-mademoiselle-fragrance-primer"><span>Best Luxury: Chanel Coco Mademoiselle Fragrance Primer</span></h3>        <div class="featured_product_block featured_block_standard" data-id="75cea5b2-c138-49c3-8fba-c5d1ad94abbc">            <a href="https://www.chanel.com/us/fragrance/p/116690/coco-mademoiselle-fragrance-primer/" data-model-name="Coco Mademoiselle Fragrance Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hinuCHRGqjJnBFkKhSPV4i.png" alt="Coco Mademoiselle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Coco Mademoiselle Fragrance Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Works with all Coco Mademoiselle fragrances; moisturizes skin</p><p><strong>Cons:</strong> On the expensive side </p><p>If you are devoted to Chanel’s Coco Mademoiselle and wish it had more staying power, you’re in luck—someone at the legendary fashion house clearly felt the same. This fragrance primer is specifically designed to enhance, boost, and prolong the scent of any Coco Mademoiselle fragrance via a water-based mist that enhances the sillage. Its notes, a combination of jasmine, rose accord, and orange, blend beautifully with any of the Mademoiselle line without muddying the original scents. Trés chic, non? </p><p><strong>Customer review:</strong> “Can be worn alone as a lighter version or layered. I love it!” </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-budget-vaseline-petroleum-jelly"><span>Best Budget: Vaseline Petroleum Jelly</span></h3>        <div class="featured_product_block featured_block_standard" data-id="80075289-fb77-42ed-b6e7-86c08e5193a3">            <a href="https://www.walmart.com/ip/Vaseline-100-Pure-Skin-Protectant-Petroleum-Jelly-13-Oz/10898766" data-model-name="Petroleum Jelly" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.15%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4Gg9bnxuCgGy8gh5pdcstT.png" alt="Vaseline, Vaseline Petroleum Jelly Skin Care for Dry Skin and Eczema Relief Original 100% Pure Petroleum Jelly, 13 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vaseline</div>                                        <div class="featured__title">Petroleum Jelly</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Low-priced; easy to obtain; you likely already own; versatile</p><p><strong>Cons:</strong> Not as refined as the other options; doesn’t add anything to the scent </p><p>One of the simplest (and most affordable!) ways to get stronger, more long-lasting wear out of your favorite perfume is by slathering your preferred areas of application—whether it be behind the ears, on the neck, the inside of the wrist, etcetera—with a light layer of Vaseline petroleum jelly before spraying your fragrance directly on top. </p><p>The occlusive elements within the petroleum jelly will trap the scent, sustaining longer wear, and you can even spray a bit of your favorite perfume into a small amount of Vaseline to create a solid perfume. Low-priced and totally effective.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-what-to-look-for-in-a-fragrance-primer"><span>What to Look for in a Fragrance Primer</span></h2><ul><li><strong>Hydration:</strong> Trizzino explains that all fragrance primers are essentially skincare hybrids, and the paramount characteristic among them all is hydration. “The key ingredients are moisturizing agents like glycerin, squalane, and ceramides, which hydrate the skin and create a surface that perfume molecules can grip onto rather than evaporate from,” she explains.</li><li><strong>pH-balancing ingredients:</strong> This is more of a nice-to-have, but it makes all the difference. “More sophisticated formulas also include peptides and pH-balancing acids like arginine and citric acid, because skin with a higher, more alkaline pH actually retains fragrance less effectively,” Trizzino adds. “Hard water, environment, and even diet can push your skin's pH in the wrong direction, so a primer quietly corrects that before you ever apply your scent.”</li><li><strong>Longevity: </strong>This one’s obvious. Trizzino explains that the extra wear time a primer can offer depends on the fragrance’s interaction with your skin chemistry. “Any brand that promises an exact number should be taken with a grain of salt,” she advises. “That said, clinical testing on some of the leading primers on the market has shown wear time roughly doubling, with some users reporting fragrance lasting 16 hours compared to 6 without it,” she adds. “For lighter, more fleeting scents especially, the difference can be striking.” She advises you to think of these products as less of a guarantee and more like guard rails: giving the perfume the best environment to perform in.</li></ul><h3 class="article-body__section" id="section-what-else-can-you-use-as-a-fragrance-primer"><span>What Else Can You Use as a Fragrance Primer?</span></h3><p>If you don’t want to go for a fragrance primer just yet, Trizzino recommends applying an <a href="https://www.whowhatwear.com/best-body-lotions-for-dry-skin">unscented body lotion</a> to the area of skin you plan to apply perfume to before spritzing. Just let it sit for a few minutes before spraying. “It won't match the performance of a dedicated primer, but it gets you most of the way there for free,” she explains. “The principle is identical: hydrated skin holds scent longer, and for someone just building their fragrance routine, it's the perfect starting point.” </p><h2 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h2><p>Who What Wear beauty editors tested a variety of fragrance primers, from dedicated primers to fragrance essences built for layering, to see which extended the wear time of our favorite perfumes. We tested the primers against different strengths of fragrance as well, from light body mists to stronger eau de parfums. From there, we considered different budgets and judged each based on which offered the most longevity.</p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ Love It or Hate It, This Summer Scent Combination Has People Chasing Me Down the Street ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/vanilla-and-coconut-perfumes</link>
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                            <![CDATA[ For real. ]]>
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                                                                        <pubDate>Tue, 12 May 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 12 May 2026 13:18:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                <p>As someone who works in the beauty industry, I'm always hearing stories of fellow editors being stopped on the tube or approached on a night out because their perfume smells so good. I've tested plenty of the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best fragrances</a> over the years, but I still hadn't had a moment like this, where someone was so desperate to know about the scent I was wearing. It's not a big deal, of course, but I have to say, I was a <em>bit</em> jealous of all the compliments those around me were getting. However, since I've discovered this <a href="https://www.whowhatwear.com/uk/best-summer-perfumes">summer scent</a> combination, I've genuinely had people chase me down the street (and stop me in Ubers) to tell me how good my perfume is. Enter vanilla and coconut perfumes.</p><p>Whilst some people are big fans of <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmand perfumes</a>, others can't stand them. I love <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla scents</a>, for example, but don't gravitate as much towards sweet, juicy, <a href="https://www.whowhatwear.com/uk/best-fruity-perfumes">fruity fragrances</a>. That being said, scents that combine vanilla and coconut are always up my street. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="waEp6JzxBjAtL4YC6bp8eF" name="vanilla & coconut perfumes" alt="Deputy beauty editor Grace Lindsay holding two of the best vanilla and coconut perfumes" src="https://cdn.mos.cms.futurecdn.net/waEp6JzxBjAtL4YC6bp8eF.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>The warm, sweet undertones of vanilla perfectly complement the creamy, milky, nutty notes of coconut, creating a sophisticated scent that feels summery yet elegant. Whilst this combination is nothing new, in my opinion, there's only a handful of fragrances on the market that actually get it right. Below, you'll find my concise edit of the best vanilla and <a href="https://www.whowhatwear.com/coconut-perfumes">coconut perfumes</a> that will earn you endless compliments this season. </p><h3 class="article-body__section" id="section-the-best-vanilla-and-coconut-perfumes"><span>The Best Vanilla and Coconut Perfumes</span></h3><ul><li><strong>Best Classic Perfume: </strong><a href="https://www.lookfantastic.com/p/estee-lauder-bronze-goddess-eau-fraiche-skinscent-50ml/12112439/" target="_blank">Estée Lauder Bronze Goddess, £58</a></li><li><strong>Best New Perfume: </strong><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/sunlit-vanilla-eau-de-parfum-UK200062849.html">Summer Fridays Sunlit Vanilla, £76</a></li><li><strong>Best Luxury Perfume: </strong><a href="https://www.harrods.com/en-gb/p/aerin-hibiscus-palm-eau-de-parfum-100ml-000000000005936903" target="_blank">Aerin Hibiscus Palm, £155</a></li><li><strong>Best Body Spray: </strong><a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/cheirosa-71-perfume-mist-UK200028277.html" target="_blank">Sol de Janeiro Cheirosa '71, £25</a></li><li><strong>Best Affordable Perfume: </strong><a href="https://www.lookfantastic.com/p/le-monde-gourmand-lait-de-coco-eau-de-parfum-30ml/15657646/" target="_blank">Le Monde Gourmand Lait de Coco, £28</a></li></ul><h2 id="1-estee-lauder-bronze-goddess">1. Estée Lauder Bronze Goddess</h2>        <div class="featured_product_block featured_block_standard" data-id="35f7e298-80f6-4304-ba2c-783cfbadd797">            <a href="https://www.lookfantastic.com/p/estee-lauder-bronze-goddess-eau-fraiche-skinscent-50ml/12112439/" data-model-name="Bronze Goddess Eau Fraîche Skinscent" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9GkKY32iVTLtp5LxJByXcL.webp" alt="Estée Lauder Bronze Goddess Eau Fraîche Skinscent - 50ml"><span class='featured__label standard__label'>Best classic perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Bronze Goddess Eau Fraîche Skinscent</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes:</strong></em><em> Amber, coconut milk, sandalwood, vanilla, bergamot, Tiaré flower, jasmine, lavender</em></p><p>I had to start with a classic, didn't I? Easily one of my favourite summer perfumes of all time, <a href="https://www.whowhatwear.com/beauty/fragrance/estee-lauder-bronze-goddess-review">Estée Lauder's Bronze Goddess</a> is a total delight. Notes of coconut take centre stage, creating a creamy, tropical aroma that settles on the skin like silk. Hints of vanilla add even more warmth to this solar fragrance, creating a sensual undertone that makes this a great option for both day and night. </p></p>                </div>                            </div>        </div><h2 id="2-summer-fridays-sunlit-vanilla">2. Summer Fridays Sunlit Vanilla</h2>        <div class="featured_product_block featured_block_standard" data-id="c094de66-688a-4eca-bb15-08ad3d5a7cc9">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/sunlit-vanilla-eau-de-parfum-UK200062849.html" data-model-name="Sunlit Vanilla Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.07%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/97qzFrX6kL4X7zJWnuoiNd.jpg" alt="Summer Fridays Sunlit Vanilla™ - Eau De Parfum"><span class='featured__label standard__label'>Best new perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Summer Fridays</div>                                        <div class="featured__title">Sunlit Vanilla Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes:</strong></em><em> Bergamot, caramel, coconut, vanilla, musk, tonka bean, amber</em></p><p>If you prefer your perfumes on the sweet side, then you'll love this new launch from <a href="https://www.whowhatwear.com/beauty/fragrance/summer-fridays-sunlit-vanilla-perfume">Summer Fridays</a>. A blend of caramel, coconut and vanilla, it smells just like a summery dessert. It cocoons the senses in a warm, sugary aroma, with creamy coconut cutting through to create a well-rounded finish. </p></p>                </div>                            </div>        </div><h2 id="3-aerin-hibiscus-palm">3. Aerin Hibiscus Palm</h2>        <div class="featured_product_block featured_block_standard" data-id="6b13db7c-fe4b-4431-a41c-946f21b18b37">            <a href="https://www.harrods.com/en-gb/p/aerin-hibiscus-palm-eau-de-parfum-100ml-000000000005936903" data-model-name="Hibiscus Palm Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:123,l:0,cw:2400,ch:2400,q:80/gprgUkt8cY7FuyUmt37qcU.jpg" alt="Aerin Hibiscus Palm Eau De Parfum (100ml)"><span class='featured__label standard__label'>Best luxury perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Aerin</div>                                        <div class="featured__title">Hibiscus Palm Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes:</strong></em><em> Lotus flower, hibiscus palm, ylang-ylang, ginger, coconut milk, vanilla, musk</em></p><p>When it comes to <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxury fragrances</a>, you can't go wrong with <a href="https://www.whowhatwear.com/uk/best-aerin-perfumes">Aerin</a>. Hibiscus Palm is an incredibly sophisticated scent that, in my opinion, smells like a five-star tropical resort. A blend of uplifting florals, coconut milk and decadent vanilla, it's sweet and creamy without feeling sickly on the skin. The addition of ginger adds a little bit of spice, making everything a whole lot more intoxicating. </p></p>                </div>                            </div>        </div><h2 id="4-sol-de-janeiro-cheirosa-71">4. Sol de Janeiro Cheirosa '71</h2>        <div class="featured_product_block featured_block_standard" data-id="3eb59865-9464-466b-82ee-5a93c0082243">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/cheirosa-71-perfume-mist-UK200028277.html" data-model-name="Cheirosa '71 Perfume Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UDQ3h5zo5qkB4Q8ePECSgd.jpg" alt="Sol De Janeiro Cheirosa '71 Perfume Mist 90ml"><span class='featured__label standard__label'>Best body spray</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sol De Janeiro</div>                                        <div class="featured__title">Cheirosa '71 Perfume Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes:</strong></em><em> Caramelized vanilla, sea salt, toasted macadamia nut, white chocolate, tonka bean, coconut blossom</em></p><p>The key notes might read a little bit like my favourite cookie recipe, which is perhaps why this Sol De Janeiro scent smells good enough to eat. In fact, in our roundup of the <a href="https://www.whowhatwear.com/beauty/fragrance/best-sol-de-janiero-perfume-mists">best Sol De Janeiro perfume mists</a>, <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/"><strong>Eleanor Vousden</strong></a> said that this particular fragrance earned her the most compliments out of all the scents. "If you want to smell mouth-wateringly delicious and triple-dipped in caramel, this is the one for you," she says.</p></p>                </div>                            </div>        </div><h2 id="5-le-monde-gourmand-lait-de-coco">5. Le Monde Gourmand Lait de Coco</h2>        <div class="featured_product_block featured_block_standard" data-id="4b83a2a0-c8ec-4fd2-aff9-bd830591dda8">            <a href="https://www.lookfantastic.com/p/le-monde-gourmand-lait-de-coco-eau-de-parfum-30ml/15657646/" data-model-name="Lait De Coco Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/kJ9MnuFoxPyFM2Rgs28uHg.webp" alt="Le Monde Gourmand Lait De Coco Eau De Parfum 30ml"><span class='featured__label standard__label'>Best affordable perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Monde Gourmand</div>                                        <div class="featured__title">Lait De Coco Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes:</strong></em><em> Bergamot, vanilla praline, creamy coconut</em></p><p>What I love about vanilla and coconut perfumes is that you don't have to spend a fortune to smell delectable. Case in point, Le Monde Gourmand's Lait de Coco. This is a super creamy, coconut perfume that smells like summer in a bottle. Bergamot adds an uplifting, citrusy appeal, whilst vanilla praline grounds the fragrance in a sweet, warm aroma. </p></p>                </div>                            </div>        </div><h2 id="6-jo-malone-london-beach-blossom">6. Jo Malone London Beach Blossom</h2>        <div class="featured_product_block featured_block_standard" data-id="ec2da20d-8517-4e36-b1ee-552e4fc5df3c">            <a href="https://www.lookfantastic.com/p/jo-malone-london-beach-blossom-cologne-50ml/15917214/" data-model-name="Beach Blossom Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qjunkhAVz6TayruGCFxBGm.webp" alt="Jo Malone London Beach Blossom Cologne 50ml"><span class='featured__label standard__label'>Best fresh perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Beach Blossom Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes:</strong></em><em> Lime, coconut water, mint, tonka bean</em></p><p>Last but by no means least, let's talk about <a href="https://www.whowhatwear.com/uk/best-jo-malone-perfumes">Jo Malone</a> London's Beach Blossom Cologne. This perfume is slightly different from the fragrances above as it contains notes of lime and coconut water, creating a fresh, <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citrusy aroma</a>, perfect if you're not into <em>really</em> creamy coconut scents. To me, it feels like the first dip in the sea after a long, cold winter. It's fresh, but a base of tonka bean adds hidden depth that lingers on the skin long after you spritz it. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years— spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I’m Calling It: This Fresh Cologne Will Be the Scent of the Summer ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/escentric-moleclues-cologne-one</link>
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                            <![CDATA[ It’s an absolute tonic. ]]>
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                                                                        <pubDate>Thu, 07 May 2026 05:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 07 May 2026 11:04:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Escentric Molecules 01 Cologne review]]></media:description>                                                            <media:text><![CDATA[Escentric Molecules 01 Cologne review]]></media:text>
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                                <p>I own an embarrassing amount of <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfumes</a>, but when it comes to the kinds of scents that I gravitate towards on a regular basis, I’d describe myself as a comfort seeker. Give me a perfume that’s soft and warm, and blankets the skin with sweet <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes">vanilla</a>, powdery violet and snuggly <a href="https://www.whowhatwear.com/uk/best-musk-fragrances">musk</a> over anything fresh and clean any day. Of course, there’s a time and a place for more pared-back perfumes, and I admire the elegance of <a href="https://www.whowhatwear.com/beauty/fragrance/best-minimalist-perfumes">minimalist fragrances</a> in theory, but in practice, they’ve never really felt like me. Which is why I’ve always had a bit of a complicated relationship with <a href="https://www.whowhatwear.com/beauty/fragrance/best-escentric-molecules-perfumes">Escentric Molecules</a>: a brand that’s synonymous with understated scents.</p><p>The cult fragrance, <a href="https://www.whowhatwear.com/beauty/fragrance/escentric-molecules-molecule-01-perfume-review">Molecule 01,</a> is one of those iconic scents that is wildly popular yet still manages to feel like an insider secret—probably due to the fact that it smells slightly different on everyone. Of course, I understand the hype. I’ve worn it myself countless times, and if you’re looking for a perfume that’s going to draw compliments, then this undoubtedly fits the bill. The catch is, however, that I can barely smell it on myself. Sure, there’s an initial waft of almost clean laundry or airy woods, but as someone who wears fragrance for personal pleasure, it’s far too fleeting.</p><p>So when I heard about the brand’s new scent, Cologne One, I wasn’t entirely convinced that it would be up my street. And yet, the first time that I spritzed it, I found myself converted. Because somehow, quite magically, Escentric Molecules has managed to almost bottle my favourite summer drink and therefore captured the essence of the season in fragrance form—a perfectly chilled gin and tonic. Bright, fresh and instantly uplifting, this very much might be the scent of the summer.</p><h3 class="article-body__section" id="section-shop-escentric-molecules-cologne-one"><span>Shop Escentric Molecules Cologne One</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e4b28af6-c736-4b34-9b1e-dbf6cc921b8c">            <a href="https://www.cultbeauty.co.uk/p/escentric-molecules-cologne-one-100ml/17754191/" data-model-name="Cologne One" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/e2F8D2Lq532npafh89hxwT.jpg" alt="Cologne One - 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules</div>                                        <div class="featured__title">Cologne One</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Juniperberry, lemon, lime, mandarin, bergamot, ginger, cucumber, hedione, rose, iris, waterlily, Iso E Super, ambroxan, musk</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-what-it-smells-like"><span>What It Smells Like</span></h3><p>Cologne One is described as capturing “the freshness of a gin and tonic in a single, sparkling gesture”, and from that very first impression, I’d have to agree that this scent really does deliver. It’s an effervescent fragrance that captures the bubbly crispness of tonic water, the herbaceous dryness of gin and a <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citrus</a> twist of fresh lemon and lime in a cold glass. Simply put, it smells delicious. But let’s break down exactly what makes this cologne so complex, because while it does contain Escentric Molecules’ iconic one scent molecule—Iso E Super—there’s a whole lot more going on here.</p><p>First up, there’s juniperberry. If you’ve ever sipped a good gin (I pride myself on the fact that I’ve sipped many), then you’ll know that distinctive, sharp, slightly piney, aromatic scent well. For me, it’s the anchor of this cologne and the very thing that transforms it from a generic-smelling fresh scent into something truly evocative. I’d be surprised if anyone manages to spritz this and not be immediately transported to a balmy summer evening with a chilled glass in hand.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:998px;"><p class="vanilla-image-block" style="padding-top:135.27%;"><img id="Pnj4hrVo9GNa9EuECwyhUR" name="escentric-molecules-cologne-one-listing" alt="Mica Ricketts holding bottle of Escentric Molecules Cologne One" src="https://cdn.mos.cms.futurecdn.net/Pnj4hrVo9GNa9EuECwyhUR.jpg" mos="" align="middle" fullscreen="" width="998" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure><p>If you’re not a gin lover, however, there’s still plenty to appeal here. There’s a medley of juicy citrus fruits (lemon, lime, mandarin and bergamot) that evolves as they settle onto the skin. The initial vibrancy softens into something fresh, but with a gentle sweetness to balance out some of the more herbaceous notes to come. Because there is definitely a subtle herbal thread running through it, supported, I think, by hedione—a versatile synthetic molecule that has quite a green and verdant scent profile. Blended with cucumber and ginger, and a bouquet of countryside florals, it gives the fragrance an aromatic boost with an almost radiant, airy feel. </p><p>But it’s in the drydown that something really special happens here. Yes, of course, this is a <a href="https://www.whowhatwear.com/uk/best-clean-smelling-perfume">fresh fragrance</a>, but once it’s really enmeshed with your skin, you’ll notice that there’s a soft, musky base that smells almost nostalgic. It’s subtle, but with the slightly woody Iso E Super molecule alongside ambroxan and musk, there’s an undeniably skin-like warmth with a slight saltiness that I find incredibly satisfying. It’s the part that you’ll notice when you catch a whiff of your wrist hours later. </p><h3 class="article-body__section" id="section-the-verdict"><span>The Verdict</span></h3><p>Cologne One has, rather unexpectedly, converted me to the joys of fresh fragrances this summer. If you’re already on board with that kind of scent profile, then this will feel like a sophisticated upgrade—clean and pared-back, yet more effervescent than your typical minimalist scents. I imagine it will particularly come into its own during the warmer weather, when wearing anything too heavy fragrance-wise can feel overwhelming. </p><p>But what makes it even more impressive is that Cologne One makes a great entry point for people like me who typically gravitate towards warmer, more comforting scents. Because while it is fresh, it’s not cold. There’s a softness to it with a subtle warmth in the base that makes it feel more wearable and, most importantly, more noticeable on the skin than other simplistic scents.</p><p>That, for me, is the real surprise. Unlike Molecule 01, which somehow feels like it exists just out of reach of my own senses, Cologne One is something that I actually enjoy wearing. And going back to that gin and tonic comparison (purely because I can’t quite get over just how accurate it is), it really does capture that bright zestiness and cool aromatic tonic in a spritz. Simply put, it’s summer in a bottle, but not in the usual sunscreen and coconuts way—it’s a more grown-up, refined take on the season. And one I’ll be happily dousing myself in all summer long.</p><h3 class="article-body__section" id="section-shop-more-from-escentric-molecules"><span>Shop More From Escentric Molecules</span></h3>        <div class="featured_product_block featured_block_standard" data-id="703bdde8-7d12-41fc-9775-458f4901e33a">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/molecule-01-eau-de-toilette-MUK200032920.html" data-model-name="Molecule 01 Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LjhMwjWb2ZJxatG8LVZoxf.jpg" alt="Escentric Molecules Molecule 01 Eau De Toilette 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules </div>                                        <div class="featured__title">Molecule 01 Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The brand's hero scent contains just one molecule—Iso Super E—for a fresh, <a href="https://www.whowhatwear.com/uk/woody-perfumes">woody</a>, barely-there scent that smells different on everyone. Compliments guaranteed. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5b8314cf-67f3-4821-9174-453858947b6f">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/m-patchouli-100ml-MUK200051809.html" data-model-name="M+ Patchouli" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7KcCtskir4WhLgDnibYAC5.jpg" alt="Escentric Molecules M+ Patchouli 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules </div>                                        <div class="featured__title">M+ Patchouli</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My personal favourite from the Molecule 01 line comes in this warm and musky patchouli version which smells so expensive.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="998ac2ec-c4b5-4a0b-9d9f-73dc3f671352">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/escentric-01-eau-de-toilette-MUK200032919.html" data-model-name="Escentric 01 Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7f5k8Lssb4kPv9xMPiVvoE.jpg" alt="Escentric Molecules Escentric 01 Eau De Toilette 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules </div>                                        <div class="featured__title">Escentric 01 Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want a fragrance with a little more depth, then the Escentric fragrance contains the same iconic Iso E Super note along with a medley of others for more sillage. This is fresh and uplifting thanks to notes of lime and pink pepper.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="580b0742-57f4-4b3a-b3b5-eb9c62640a80">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance-sets/m-discovery-set-MUK200058555.html" data-model-name="M+ Discovery Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TVmuiW8A2LAX5pcjXwscKX.jpg" alt="Escentric Molecules M+ Discovery Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules </div>                                        <div class="featured__title">M+ Discovery Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're not sure where to start, then this discovery set walks you through the entire M+ collection so you can find a new favourite.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="eaf9afd2-7982-4cb1-b3ed-1f4ff3b6def0">            <a href="https://www.spacenk.com/uk/bath-body/body-cleanser/body-wash/escentric-01-body-wash-MUK200051813.html" data-model-name="Escentric 01 Body Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FPUcmMNCkZnBSkYke9kwye.jpg" alt="Escentric Molecules Escentric 01 Body Wash"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules </div>                                        <div class="featured__title">Escentric 01 Body Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The secret to smelling good lies in layering scents, and this warm and woody <a href="https://www.whowhatwear.com/beauty/skin/best-body-washes">body wash</a> acts as the perfect foundation for whatever you spritz on post-shower.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Notes of Sea Breeze and Open Water—19 Aquatic Perfumes That Smell Like Summer Shores ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/fragrance/best-aquatic-fragrances</link>
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                            <![CDATA[ Dive on in. ]]>
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                                                                        <pubDate>Wed, 06 May 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 06 May 2026 23:16:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
                                                                                                        <dc:contributor><![CDATA[ Sarah Yang ]]></dc:contributor>
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                                                            <media:credit><![CDATA[@fridacashflow, @emnitta; Armani, Ulta; Orebella, Ulta; Lore, Sephora]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of people at the beach, by the pool, on a boat, or in the ocean with swimsuits and perfumes overlaid.]]></media:description>                                                            <media:text><![CDATA[A collage of people at the beach, by the pool, on a boat, or in the ocean with swimsuits and perfumes overlaid.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of people at the beach, by the pool, on a boat, or in the ocean with swimsuits and perfumes overlaid.]]></media:title>
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                                <p>Whether you’re looking for a <a href="https://www.whowhatwear.com/best-summer-perfumes"><u>summer scent</u></a> or want to channel your happy place (the beach, duh), your go-to fragrance family should be aquatic. Get inspired by the briny elements of the ocean and its inhabitants, the open sea breeze, and salty skin under the summer sun. The scents below are practically seawater in a bottle. (Just incredibly chic and usually dashed with citrus or floral notes for extra flair. Never fishy—I promise.) </p><p>While I highly recommend wearing these scents in a cool bikini under the afternoon sun, aquatic scents are highly personal and easy to wear year-round. Some evoke visions of old-money East Coast summers, while others smell like a glitzy beach party on the shores of Ibiza. Aquatic scents aren’t all cut from the same cloth, but they should all smell a bit like R&R. Below, the 18 aquatic scents that make me want to queue up "Island in the Sun" by Weezer.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="dwB6ZvtujXfQUzFzqR9zji" name="524161067_18362175667144786_3295734621196146968_n" alt="An image of a dress with water patterns on it emerging out the water." src="https://cdn.mos.cms.futurecdn.net/dwB6ZvtujXfQUzFzqR9zji.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DMc7_FOIETt/?img_index=12" target="_blank">emnitta</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-aquatic-fragrances-of-2026"><span>The Best Aquatic Fragrances of 2026</span></h2>        <div class="featured_product_block featured_block_standard" data-id="481e943f-32c6-4876-a2bb-73a82213e28e">            <a href="https://www.sephora.com/product/wood-sage-sea-salt-cologne-P417179" data-model-name="Wood Sage & Sea Salt Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TcDg7HVXr8vbB8YqfMvneT.jpg" alt="Wood Sage & Sea Salt Cologne"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone</div>                                        <div class="featured__title">Wood Sage & Sea Salt Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Sea salt, ambrette seeds, sage</p><p>When it comes to <a href="https://www.whowhatwear.com/the-best-coastal-fragrances"><u>coastal scents</u></a>, one of the first we editors think of is Jo Malone’s Wood Sage and Sea Salt. "It will always be an icon," says Who What Wear beauty editor <a href="https://www.whowhatwear.com/author/kaitlyn-mclintock"><u>Kaitlyn McLintock</u></a>. With its balanced symphony of sea salt, sage, and ambrette seeds, you’ll feel like you’re on open water with every spritz.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="74a22fec-83ea-4347-af59-90c9cf95c41c">            <a href="https://bluemercury.com/products/victoria-beckham-beauty-portofino-97-eau-de-parfum" data-model-name="Portofino 97 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/86ssZbGchwc8fL7rAMbMkT.jpg" alt="Portofino 97 Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Portofino 97 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Calabrian bergamot, amber, black pepper, vetiver</p><p>A personal favorite of mine (and <a href="https://www.whowhatwear.com/fashion/shopping/paige-desorbo-gift-guide-2025">Paige DeSorbo’s</a>), Victoria Beckham’s mineral-forward Portofino 97 is a refreshing splash of summer with a sultry undertow. Notes of Calabrian bergamot are a nod to the scent’s origin (an Italian escape), while amber adds a warm glow and black pepper gives the fragrance a mysterious twist. It’s unisex, alluring, and smells like the deep sea.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a24c741c-e924-4c23-942f-9db77a081739">            <a href="https://credobeauty.com/products/jakes-house-eau-de-parfum" data-model-name="Jake's House Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:110.99%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/W3GVMhZMGCQ3Lpgmr5uGDg.png" alt="Henry Rose, Credo Beauty"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Henry Rose</div>                                        <div class="featured__title">Jake's House Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Fresh marine, neroli, peony, musk</p><p>Okay, yes, a fragrance named Jake's House doesn't really evoke intoxicating seaside vibes, but don't judge a fragrance by its name. (Is that how the saying goes?) It's described as "watery clean freshness" mixed with "honeyed neroli" for a "light and clean musky finish." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="48798e1d-4043-4fc6-a261-6dde636d2434">            <a href="https://www.sephora.com/product/replica-sailing-day-P427008" data-model-name="Replica Sailing Day Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bJBPceUMVP8LUxEK8p7w4T.jpg" alt="Replica’ Sailing Day Eau De Toilette With Aquatic Accord & Iris"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela</div>                                        <div class="featured__title">Replica Sailing Day Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Aquatic accord, red seaweed essence, coriander</p><p>With a name like Sailing Day, you know this one will deliver in the aquatic-inspired department. It manages to capture the spirit of the sea with notes of aquatic accord, juniper essence, coriander, red seaweed essence, and salty ambergris.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3c0cc751-59de-4e59-9d70-1d1bcaa98818">            <a href="https://www.sephora.com/product/sublimity-eau-de-parfum-P517295" data-model-name="Sublimity Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NmhqnCmeVLhMUP6ULe7fsS.jpg" alt="Sublimity Eau De Parfum With Coconut Water"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lore</div>                                        <div class="featured__title">Sublimity Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Coconut nectar, sandalwood, ylang-ylang, marine musk</p><p>If Victoria Beckham’s Portofino 97 was deep sea, Lore’s Sublimity is soft waves in wading water. This "sheer solar musk" warm scent embodies the spirit of summer relaxation. The musk of skin against sandalwood, marine accords, and coconut cover you in a calming cloud, leaving hints of island coconut trailing behind you. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3f77e751-5768-4370-b7db-a95bfdc75fa5">            <a href="https://www.ulta.com/p/salted-muse-parfum-pimprod2045012" data-model-name="Salted Muse Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/W2GCUwuoKiUHUx9tyzqnBU.png" alt="Salted Muse Parfum - 3.4 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Orebella</div>                                        <div class="featured__title">Salted Muse Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Sea salt, olive tree, cedarwood</p><p>Oil-based perfumes like <a href="https://www.whowhatwear.com/beauty/fragrance/orebella-jasmine-blues-fragrance">Orebella’s</a>, founded by <a href="https://www.whowhatwear.com/tag/bella-hadid">Bella Hadid</a>, ensure extra-long wear when applied directly to the skin, and I can personally attest to Salted Muse’s longevity. After hours of wear, the scent’s notes of olive, cedarwood, and sea salt will still float in the air with a toss of my hair or a slight break of sweat. It’s seductive, sophisticated, and simply built for summer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="72f2e623-530c-4c12-8789-6e732d281694">            <a href="https://www.ulta.com/p/acqua-di-gioia-eau-de-parfum-xlsImpprod2570029" data-model-name="Acqua Di Gioia Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eCoFZfP5PybVxZNyhM2PRU.png" alt="Acqua Di Gioia Eau De Parfum - 1.0 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI</div>                                        <div class="featured__title">Acqua Di Gioia Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Jasmine, lemon, cedar</p><p>If you want to be on an Italian vacation within the next second, I’m there with you—but you’ll need to spritz a bit of Armani’s Acqua di Gioia first. (It’s cheaper than a plane ticket and more possible than time travel, no?) Its intoxicating yet fresh notes are a bouquet of jasmine, lemon, and cedar, earning it a well-deserved spot as one of summer’s most popular scents. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3f00237d-529c-4c37-9cc7-7306b1ae1418">            <a href="https://www.revolve.com/ouai-st-barts-hair-body-mist/dp/OUAR-WU134/" data-model-name="St. Barts Hair & Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.95%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rLsy2wbibrNQmNLc82kpaT.jpg" alt="St. Barts Hair & Body Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OUAI</div>                                        <div class="featured__title">St. Barts Hair & Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Orange blossom, ocean breeze accord, dragonfruit, Baltic amber</p><p>If a <a href="https://www.whowhatwear.com/body-sprays-for-women"><u>body mist</u></a> is more of your vibe, this is the beachy pick to go for this summer. This elixir is spiked with ocean breeze accord, orange blossom, dragonfruit, and Baltic amber, and is a refreshing wash that won’t need many touchups throughout the day. Pro tip: <a href="https://www.whowhatwear.com/best-hair-perfumes"><u>Mist it into your hair</u></a> for extra oomph.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2356cf47-eea2-438f-acfb-e8a2769f0173">            <a href="https://www.sephora.com/product/ellis-brooklyn-salt-eau-de-parfum-P457892" data-model-name="Salt Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UyQPqNCjS4jYf37EaZmAcT.jpg" alt="Salt Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ellis Brooklyn</div>                                        <div class="featured__title">Salt Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Tahitian tiare, ylang-ylang, ambergris</p><p>The bottled essence of surfing, this fragrance looks to capture the nostalgic scent of salty skin after a sun-kissed, sultry summer day. It’s outfitted with warm floral notes of ylang-ylang, Tahitian tiare, and ambergris.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="052cbcce-1840-4bfd-9477-4be3cdc4a841">            <a href="https://www.nordstrom.com/s/maison-francis-kurkdjian-paris-maison-francis-kurkdjian-aqua-celestia-cologne-forte-eau-de-parfum/5934099" data-model-name="Aqua Celestia Cologne Forte Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d3NdSnGSjNN4KahRCRcRhT.jpg" alt="Aqua Celestia Cologne Forte Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Francis Kurkdjian</div>                                        <div class="featured__title">Aqua Celestia Cologne Forte Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Italian bergamot, Egyptian jasmine absolue, fruity musk</p><p>This light fragrance is just so dreamy—it's refreshing and clean, with notes of bergamot, blackcurrant, jasmine, and mimosa. It takes its cue from both the sea and the sky.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="613c80ba-b75b-4ccb-bd2f-4f78b08baec2">            <a href="https://dedcool.com/products/dedcool-fragrance-01-taunt" data-model-name="Fragrance 01 Taunt" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:123.84%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/g32TX4a598usH9FSm72p8U.png" alt="Fragrance 01 "taunt""></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dedcool</div>                                        <div class="featured__title">Fragrance 01 Taunt</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Bergamot, cassis, amber</p><p>One of the brand's most popular scents, DedCool's Fragrance 01 Taunt is luxe and fresh, with just a hint of sweetness thanks to vanilla. It has other notes of bergamot, amber, and fresh dew.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="531d5ad6-1e96-4806-a534-e6e553f230f1">            <a href="https://www.revolve.com/discotheque-sweat-tears-paradise-eau-de-parfum/dp/DQUF-WU4/" data-model-name="Sweat, Tears, Paradise Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.95%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aWhtqjvpPKVmMMMgrH5C28.jpg" alt="Sweat, Tears, Paradise Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Discothèque</div>                                        <div class="featured__title">Sweat, Tears, Paradise Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Absinthe, sea salt, mimosa, cedarwood</p><p>For a deeper dive into navy blue waters, try Discothèque's musky Sweat, Tears, Paradise. This unisex scent, inspired by the pristine waters and secret love affairs of Mykonos in the late '90s, is largely woody and splashed with unmistakable notes of sea salt and absinthe. Sexy and absolutely irresistible. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="36b30641-e65e-4e23-aae8-b4772461f521">            <a href="https://www.nordstrom.com/s/le-labo-baie-19-eau-de-parfum/5425422" data-model-name="Baie 19 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Xr3refsMpDwgNdVbFkLT4T.jpg" alt="Baie 19 Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Baie 19 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Green leaves, dry juniper berry, patchouli</p><p>If you love the smell of the air after a heavy rain, you're going to love this fragrance. The fresh and woody scent has notes of dry juniper berry, patchouli, and green leaves.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6807beb4-a9a6-45a4-99d6-38ab4db5e6b7">            <a href="https://www.sephora.com/product/replica-beach-walk-P385358" data-model-name="Replica Beach Walk Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nPYKWLj6onWviNAE5v9NQT.png" alt="'replica' Beach Walk Eau De Toilette With Coconut Milk & Musk"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela</div>                                        <div class="featured__title">Replica Beach Walk Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Bergamot, coconut milk, musk</p><p>All you have to do is spritz on this fragrance to capture those carefree-summer-day vibes—even when it's not the right season. Scents include a mix of bergamot, pink pepper, heliotrope, coconut milk, and musk.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4c3d9068-e395-4ebd-8ad1-5fc7bb1f7110">            <a href="https://www.sephora.com/product/isle-eau-de-toilette-P447536" data-model-name="Isle Escape Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5XKsJHLcytdTyBxNv5oS3T.jpg" alt="Isle Escape Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Skylar</div>                                        <div class="featured__title">Isle Escape Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Bergamot, cardamom, sandalwood</p><p>Skylar's fragrance will take you on a beach escape. It has fresh and bright notes of bergamot and orange mist mixed with spicier and earthier notes of cardamom and sandalwood.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="38fb9f38-5b7a-44c9-9bb4-175705f2b112">            <a href="https://www.sephora.com/product/beach-skin-body-hair-fragrance-mist-P516539" data-model-name="Beach Skin Body & Hair Fragrance Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/H7BgGdwYB2AuYNzdp53FwS.jpg" alt="Beach Skin Body & Hair Fragrance Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Phlur</div>                                        <div class="featured__title">Beach Skin Body & Hair Fragrance Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Salted tiare flower, bergamot, sandalwood</p><p>Another body-and-hair mist worth adding to your collection for all of the aquatic vibes is Phlur’s Beach Skin. This sheer scent is a warm, yet fresh, solar scent with a dreamy coconut milk and sandalwood base, flecked with bright notes of bergamot, salt, and tiare flower. It’s your skin on island time. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="017844e4-7b4d-4dc8-bc84-7177925cf5aa">            <a href="https://bluemercury.com/products/ds-durga-rose-atlantic-eau-de-parfum" data-model-name="Rose Atlantic Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PJ94RToHFpcZm7GDDPKRST.jpg" alt="Rose Atlantic Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>D.S. & Durga</div>                                        <div class="featured__title">Rose Atlantic Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Bergamot, salt spray rose accord, white moss</p><p>Nothing smells like East Coast summers, lightweight Ralph Lauren sweaters, and hydrangea-lined shutters like Rose Atlantic. This D.S. & Durga scent tells a tale of old money: dated jazz crooning in the background, white wine in swirling glasses, white linen in the sand. It’s sophisticated, clean, and a bit sexy all at once. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5a07d596-1741-44ad-92a8-fee5d5e7d870">            <a href="https://www.nordstrom.com/s/creed-virgin-island-water-fragrance/3658314" data-model-name="Virgin Island Water Fragrance" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xgePuG2JwV4Ytomn3KhWrS.jpg" alt="Virgin Island Water Fragrance"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Creed</div>                                        <div class="featured__title">Virgin Island Water Fragrance</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Sicilian white bergamot, hibiscus, and tropical wood</p><p>Described as capturing "the tropical splendor carried in the trade winds through Sir Francis Drake Channel in the Caribbean," this fragrance is fruity, fresh, and uplifting. It features top notes of Sicilian white bergamot, Jamaican lime, and Sicilian mandarin; middle notes of hibiscus, ylang-ylang, and Indian jasmine; and base notes of Tonkin musk and tropical wood.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3cd15a49-7ed2-4b8e-b02a-674b5ced9e36">            <a href="https://www.neimanmarcus.com/p/editions-de-parfums-frederic-malle-leau-dhiver-perfume-1-7-oz-prod204210109" data-model-name="L'eau D'Hiver Perfume" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.77%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Wm6myj9oEzvmhTqjwaLYuW.png" alt="Frederic Malle, Neiman Marcus"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Frederic Malle</div>                                        <div class="featured__title">L'eau D'Hiver Perfume</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Bergamot, iris, white musk</p><p>For a warmer scent, try this one from Frédéric Malle. It has notes of bergamot, hedione, iris, hawthorn, heliotrope, and white musk. It's the perfect balance between warm and fresh.</p></p>                </div>                            </div>        </div>
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