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                            <title><![CDATA[ Latest from Who What Wear in Foundation ]]></title>
                <link>https://www.whowhatwear.com/tag/foundation</link>
        <description><![CDATA[ All the latest foundation content from the Who What Wear team ]]></description>
                                    <lastBuildDate>Thu, 05 Nov 2026 18:48:43 +0000</lastBuildDate>
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                                                            <title><![CDATA[ From Prada to Valentino: I Can Save $206 on These Investment-Worthy Designer Beauty Products Right Now ]]></title>
                                                                                                <dc:content><![CDATA[ <p>ICYMI, the <a href="https://www.sephora.com/beauty/savings-event?icid2=homepage_slideshow_promofinancial_animation_hse2026_fy265170_default_us_ca_ufe_banner_110326_sdd_slot1">Sephora Savings Event</a> is on now. During it, you can save serious dollars on some of the best <a href="https://www.whowhatwear.com/beauty/sephora-sale-beauty-editor-picks-2026">beauty editor–recommended items</a>. Here are the details: <strong>Rouge members save 20%, VIB members save 15%, and Beauty Insiders save 10%. All Sephora shoppers can score 30% off all Sephora Collection products</strong>. The sale ends on Monday, November 9, so if you want in on the savings, I suggest you act fast. After all, your favorite products aren't guaranteed to stay in stock until then…</p><p>While I've been known to obsess over budget-friendly beauty products (I don't run a monthly series called <a href="https://www.whowhatwear.com/tag/drugstore-heroes">Drugstore Heroes</a> for nothing), I also appreciate the odd designer item now and then. That's only if—and it's a big "if"—it's *actually* worth the investment. And there are quite a few that meet my strict criteria. Ahead, see the 17 designer products I recommend investing in, especially during the Sephora Savings Event. These have been tried, tested, and approved by yours truly. </p>        <div class="featured_product_block featured_block_standard" data-id="181845f4-d941-11f1-aa9c-7d044aacbd92">            <a href="https://www.sephora.com/product/prada-touch-cream-to-powder-soft-blur-longwear-blush-P521356?skuId=2952711&amp;icid2=products%20grid:p521356:product" data-model-name="Touch Cream-to-Powder Soft Blur Longwear Blush -  P71 Bow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jfmkMzCnw3WwVcNcTHV6Za.jpg" alt="Touch Cream-To-Powder Soft Blur Longwear Blush - P36 Wisteria Lilac" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Touch Cream-to-Powder Soft Blur Longwear Blush -  P71 Bow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I was dying to try this blush ever since I saw celebrity makeup artist <a href="https://www.whowhatwear.com/beauty/makeup/kelli-anne-sewell-real-techniques-launch">Kelli Anne Sewell</a> talk about it on Instagram. I'll trust anything Sewell recommends, so while I knew they would be good, I didn't know they'd become my new obsession. The matte, cream-to-powder formula is soft and velvety, delivering a dreamy bloom of color on my skin. It's blurred, yet saturated, which is why I describe it as a "Renaissance-painting effect." I'm currently trying to collect every shade. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184662-d941-11f1-b1e3-abc3bf0f834a">            <a href="https://www.sephora.com/product/backstage-face-glow-maximizer-palette-P517565?skuId=3017811&amp;icid2=products%20grid:p517565:product" data-model-name="Backstage Glow Maximizer Face Palette - 007 Iced Honey Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZFeHijUyHfotYwaRBd5dVa.jpg" alt="Backstage Glow Maximizer Face Palette - 006 Icy Rosy Glow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Backstage Glow Maximizer Face Palette - 007 Iced Honey Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've hit pan on too many of Dior's Backstage Glow Maximizer Palettes to count. Recently, the brand released three limited-edition colorways: <a href="https://www.sephora.com/product/backstage-face-glow-maximizer-palette-P517565?om_mmc=aff-linkshare-redirect-25ZRSXYPVYg&amp;c3ch=Linkshare&amp;c3nid=25ZRSXYPVYg&amp;affid=25ZRSXYPVYg-Tf9ObtxjipkVa0xGKS4TrQ&amp;ranEAID=25ZRSXYPVYg&amp;ranMID=2417&amp;ranSiteID=25ZRSXYPVYg-Tf9ObtxjipkVa0xGKS4TrQ&amp;ranLinkID=10-1&amp;browserdefault=true&amp;skuId=3017803">Icy Rosy Glow</a>, <a href="https://www.sephora.com/product/backstage-face-glow-maximizer-palette-P517565?om_mmc=aff-linkshare-redirect-25ZRSXYPVYg&amp;c3ch=Linkshare&amp;c3nid=25ZRSXYPVYg&amp;affid=25ZRSXYPVYg-Tf9ObtxjipkVa0xGKS4TrQ&amp;ranEAID=25ZRSXYPVYg&amp;ranMID=2417&amp;ranSiteID=25ZRSXYPVYg-Tf9ObtxjipkVa0xGKS4TrQ&amp;ranLinkID=10-1&amp;browserdefault=true&amp;skuId=3017811">Iced Honey Glow</a>, and <a href="https://www.dior.com/en_us/beauty/products/dior-backstage-glow-maximizer-palette-Y0000104.html">Sparkly Plum Glow</a>. Each one houses four distinct frosty, shimmery shades. I use them every day, whether as an all-over highlighter, eyeshadow, or to add an icy gleam to the inner corners of my eyes (my favorite way to use them). They're stunning and well worth the investment. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184d60-d941-11f1-889c-97c925da6680">            <a href="https://www.sephora.com/product/dior-lip-glow-oil-hydrating-high-shine-gloss-P519637?skuId=3017837&amp;icid2=products%20grid:p519637:product" data-model-name="Lip Glow Oil Hydrating High-Shine Gloss - 113 Icy Rosy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ynKqfZiwzgTnWimLYXPZYa.jpg" alt="Lip Glow Oil Hydrating High-Shine Gloss - 113 Icy Rosy" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Lip Glow Oil Hydrating High-Shine Gloss - 113 Icy Rosy</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Speaking of sparkly Dior products, the brand also released three new, limited-edition Lip Glow Oils to accompany the Backstage Glow Maximizer Face Palettes. The one I can't stop wearing? 113 Icy Rosy. It's a glittery, frosty pink that gives Y2K vibes in the best way.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184716-d941-11f1-a0d4-794668fce2de">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?skuId=2926905&amp;icid2=products%20grid:p519887:product" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TeRNAVmxxXSYPeZTxMYQSh.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Beauty editors cherish this foundation more than most (if not all) others. <a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation">Armani's Luminous Silk</a> is the flawless, foolproof formula that every makeup bag deserves. It blurs, smooths, provides 24-hour wear, boosts hydration, and offers a natural-glow finish. Trust me, if you want seamless winter radiance, this is your ticket. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="181847c0-d941-11f1-b7a8-43954aab1a3e">            <a href="https://www.sephora.com/product/vendetta-donna-eau-de-parfum-P525977?skuId=2997831&amp;icid2=products%20grid:p525977:product" data-model-name="Vendetta Donna Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SoKZN3RpQwt8j74AzcQSqZ.jpg" alt="Vendetta Donna Eau De Parfum With Tuberose" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valentino</div>                                        <div class="featured__title">Vendetta Donna Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've been wearing Valentino's <a href="https://www.sephora.com/product/born-in-roma-P449116?country_switch=us&amp;lang=en&amp;skuId=2249670&amp;om_mmc=ppc-GG_24157832298_200357799798_pla-1161864781160_2249670_821662031202_9017594_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=24157832298&amp;gbraid=0AAAAADnIXb0XFcYlTkOoZSGVXJJw5cuIf&amp;gclid=EAIaIQobChMIgebI6rbxlwMV-c3CBB3SbQ-oEAQYAiABEgIbXvD_BwE">Donna Born in Roma Eau de Parfum</a> (<del>$110</del>)($88) for years. It's one of my all-time favorite designer perfumes, so I'm just as shocked as you are to admit that the new Vendetta Donna Eau de Parfum just ousted it as my #1. With notes of orange nectar, white flowers, and sandalwood—plus my most beloved fragrance note, <a href="https://www.whowhatwear.com/tuberose-perfumes">tuberose</a>—it's a warm, elegant, and timeless scent I can't stop spritzing. I've already gotten so many compliments. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1818486a-d941-11f1-acbb-8ff7ae863781">            <a href="https://www.sephora.com/product/eye-tint-P393434?skuId=2644755&amp;icid2=products%20grid:p393434:product" data-model-name="Eye Tint Long-Lasting Liquid Eyeshadow - 30M Cedar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2ewTsYrf2fb5o8RdHfRCGh.jpg" alt="Eye Tint Long-Lasting Liquid Eyeshadow - 80m Mauve" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Eye Tint Long-Lasting Liquid Eyeshadow - 30M Cedar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Armani's Eye Tints really are *that girl.* They're long-lasting, crease-proof, and so creamy that I don't even have to use a makeup brush to apply them. There are so many chic shades to choose from, but I tend to wear Cedar, a cool matte taupe, the most. It's my one-and-done product for an easy eye makeup look.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="181848d8-d941-11f1-bc3c-05d009767002">            <a href="https://www.sephora.com/product/prada-beauty-pradalines-durable-gliding-waterproof-eye-pencil-P515391?skuId=2836013&amp;icid2=products%20grid:p515391:product" data-model-name="Pradalines Gliding Waterproof Smudge Proof Eye Pencil - 02 Wood" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Cjc7zwAsVtvRXTtN2B8oa.jpg" alt="Pradalines Gliding Waterproof Smudge Proof Eye Pencil - 04 Ember" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Pradalines Gliding Waterproof Smudge Proof Eye Pencil - 02 Wood</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Transfer-resistant! Waterproof! Long-wearing! Prada's Pradalines Smudge Proof Eye Pencils exceeded all of my expectations and then some. Lately, I've been wearing 02 Wood the most. It's the perfect neutral brown to complement all kinds of  fall and winter makeup looks. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1818493c-d941-11f1-b904-238f8e4dd0c1">            <a href="https://www.sephora.com/product/drawn-this-way-long-wear-waterproof-gel-eyeliner-P524951?skuId=2994838&amp;icid2=products%20grid:p524951:product" data-model-name="Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner - 290 Delulu" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/U4EfKoyXDwxYuXsf75pzqa.jpg" alt="Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner - 200 No Shade" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner - 290 Delulu</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For "fun" eyeliner colors, I immediately turn to Marc Jacobs Beauty. The formula checks all the boxes (waterproof, smudge-proof, and transfer-resistant), and the shades are straight out of my beauty-editor daydreams. I suggest starting with 290 Delulu, a lilac duochrome. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184c52-d941-11f1-9efb-ff2824fcac0f">            <a href="https://www.sephora.com/product/born-star-cream-to-powder-long-wear-eyeshadow-P524930?skuId=2994721&amp;icid2=products%20grid:p524930:product" data-model-name="Born Star Cream-To-Powder Long-Wear Eyeshadow - 180 Zero Chill" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KbbrFCC8BJLvZm2FpsfD5b.jpg" alt="Born Star Cream-To-Powder Long-Wear Eyeshadow - 140 Shady" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Born Star Cream-To-Powder Long-Wear Eyeshadow - 180 Zero Chill</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Speaking of Marc Jacobs Beauty, I would be remiss if I didn't mention this eyeshadow. It's buildable, long-lasting, waterproof, and delivers high-pigment, cream-to-powder color. The shades are stunning (duh), but I love 180 Zero Chill. The metallic silver is so relevant to the "icy accent" trend that <a href="https://www.whowhatwear.com/beauty/makeup/fashion-week-beauty-trends-spring-summer-2027">Fashion Month</a> set in motion.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="59251558-d942-11f1-990a-6d54af56804a">            <a href="https://www.sephora.com/product/gucci-gucci-rouge-a-levres-mat-matte-lipstick-P453273?skuId=2788420&amp;icid2=products%20grid:p453273:product" data-model-name="Velvet Matte Lipstick - 509 Rosso Ancora" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q7rUMVftaehCBZwB5nbLsF.jpg" alt="Velvet Matte Lipstick - 509 Rosso Ancora" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Velvet Matte Lipstick - 509 Rosso Ancora</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This lipstick is rich, deep, and velvety, AKA pure luxury. If you want your lips to look like a crimson rose petal, I highly suggest adding the shade 509 Rosso Ancora to your cart. I plan on wearing it all winter. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="181849aa-d941-11f1-bdc8-a53a7ba9adca">            <a href="https://www.sephora.com/product/nude-awakening-hydrating-medium-coverage-concealer-P525584?skuId=2997260&amp;icid2=products%20grid:p525584:product" data-model-name="Nude Awakening Hydrating Medium Coverage Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pXFPd9QWxUCR2HnGercFea.jpg" alt="Nude Awakening Hydrating Medium Coverage Concealer - 200n" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Nude Awakening Hydrating Medium Coverage Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/makeup/marc-jacobs-beauty-concealer-review">This concealer</a> is so seamless that it made my colleague and Who What Wear's associate beauty editor Alyssa forget foundation for a month. Enough said. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184a86-d941-11f1-baf1-89be4c50ca4a">            <a href="https://www.sephora.com/product/prada-beauty-moisturizing-lip-balm-P509710?skuId=2786093&amp;icid2=products%20grid:p509710:product" data-model-name="Hydrating Lip Balm With Jojoba Oil - U001 Astral Pink" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8dCWsHs7qNTAhvWkcqibsZ.jpg" alt="Hydrating Lip Balm With Jojoba Oil - U003 Wisteria Gleams" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Hydrating Lip Balm With Jojoba Oil - U001 Astral Pink</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I know what you're thinking. Is this lip balm really worth $50? In my opinion, the answer is yes, especially because it's on sale right now. It's spiked with jojoba oil and bifidus extract to soothe, hydrate, and strengthen the lip barrier, but what really sets it apart is the pH-reactive formula. Prada's "Micro-Blushing" technology creates a unique-to-you rosy glow. When I wear it, I skip lipstick entirely. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184aea-d941-11f1-b1c9-3f572934e7a8">            <a href="https://www.sephora.com/product/prada-beauty-reset-rebalancing-setting-powder-P513094?skuId=2791218&amp;icid2=products%20grid:p513094:product" data-model-name="Reset Rebalancing Refillable Setting Powder - 00 Universal" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GCRZRU6f6tiVYyPTVTe4oa.jpg" alt="Reset Rebalancing Refillable Setting Powder - 00 Universal" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Reset Rebalancing Refillable Setting Powder - 00 Universal</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Prada's setting powder is one of the best in the game. It's infused with plant-derived squalane, so it's as hydrating as it is mattifying (a tough balance to strike). The universal green shade applies sheer on the skin and doesn't leave a white or grey cast. It does, however, slightly minimize the chronic redness on my nose and cheeks. Most importantly, it sets my makeup for a stunning soft-focus finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184b6c-d941-11f1-a295-5f5a4d98e7ba">            <a href="https://www.sephora.com/product/miutine-intense-P525438?skuId=2997716&amp;icid2=products%20grid:p525438:product" data-model-name="Miutine Intense Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m7p2ErxoLwtzrU7BGjnLmZ.jpg" alt="Miutine Intense Eau De Parfum With Blackberry and Bourbon Vanilla" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Miu Miu</div>                                        <div class="featured__title">Miutine Intense Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The original <a href="https://click.linksynergy.com/deeplink?id=25ZRSXYPVYg&amp;mid=2417&amp;u1=whowhatwear-us-7417311640420152456&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fmiutine-eau-de-parfum-with-strawberry-vanilla-P517175%3Fcountry_switch%3Dus%26lang%3Den%26skuId%3D2895399%26om_mmc%3Dppc-GG_17234313526___2895399__9017594_c%26country_switch%3Dus%26lang%3Den%26gclsrc%3Daw.ds%26gad_source%3D1%26gad_campaignid%3D17244046241%26gbraid%3D0AAAAADnIXb2TeN0AiwX0pC0w6L_uW_UsM%26gclid%3DCj0KCQjwuJLWBhD_ARIsAIBcRUyGjMNl5e-RUU8bLrbcpqyrWGOrMalDccHCUZvr95bawM2mI0OFBUwaAi5lEALw_wcB" target="_blank" rel="sponsored"><u>Miutine Eau de Parfum</u></a> (<del>$110</del>)($88) centers on sweet and mischievous notes of strawberry, vanilla, and brown sugar. It's chic in a cheeky way. This autumn, though, I'm happy to swap it with Miutine Intense—the original's cool older sister. With a new blackberry liquor note, it has a dark, rich, and slightly boozy quality that the original lacks. Yet it's still related, thanks to shared notes of fresh gardenia and warm vanilla. The jammy scent is so seductive. As the brand puts it, it's "more berry" and "more Miu Miu." Who doesn't want to be more Miu Miu?</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184cfc-d941-11f1-b56c-f7582df01b24">            <a href="https://www.sephora.com/product/yves-saint-laurent-lash-clash-extreme-volume-mascara-P479863?skuId=2510196&amp;icid2=products%20grid:p479863:product" data-model-name="Lash Clash Extreme Volume Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ttVfWDWFQbKjah6M2TRrQa.jpg" alt="Lash Clash Extreme Volume Mascara - Uninhibited Brown" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Lash Clash Extreme Volume Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It can be surprisingly difficult to find a mascara that volumizes, lengthens, and defines, without adding a chunky, spidery look to my lashes. YSL's Lash Clash Extreme Volume Mascara is one of the few I keep in my makeup bag at all times. It delivers up to 200%(!) more volume and offers 24-hour, smudge-proof wear. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184dce-d941-11f1-a26c-3bcd3527d97a">            <a href="https://www.sephora.com/product/dior-rosy-glow-blush-P454762?skuId=2864700&amp;icid2=products%20grid:p454762:product" data-model-name="Rosy Glow Powder Blush - 001 Pink" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qKuzAWhvxGQpih5vGLBNDa.jpg" alt="Rosy Glow Powder Blush - 006 Berry" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Rosy Glow Powder Blush - 001 Pink</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll never stop wearing this blush. Dior's iconic 001 Pink is so pretty; it makes me look like I just stepped in from the cold (and I mean that in the best way). Maybe it's thanks to its pH-activating technology, but it looks so natural on my skin. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184f54-d941-11f1-a360-c120225399fc">            <a href="https://www.sephora.com/product/puffer-complex-lip-plumper-gloss-P515388?skuId=2870624&amp;icid2=products%20grid:p515388:product" data-model-name="Puffer Complex Lip Plumper Gloss - 103R Don't Be So Nude" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pZaSNq2Jq8VP2QSdhigx5a.jpg" alt="Puffer Complex™ Lip Plumper Gloss - 300r in My Glowing Era" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valentino</div>                                        <div class="featured__title">Puffer Complex Lip Plumper Gloss - 103R Don't Be So Nude</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A plumping lip gloss that actually works without excess stinging and burning? It does exist. Valentino's Puffer Complex Lip Plumper Gloss is the main character of all my fall and winter lip combos. I love this rosy-nude shade so much. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/sephora-sale-2026-designer-products</link>
                                                                            <description>
                            <![CDATA[ Velvety blush! Shimmery eye shadow! Crimson lipstick! ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 05 Nov 2026 18:48:43 +0000</pubDate>                                                                                                                                <updated>Thu, 05 Nov 2026 22:02:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Getty Images; Sephora]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sephora designer beauty products]]></media:description>                                                            <media:text><![CDATA[Sephora designer beauty products]]></media:text>
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                            <![CDATA[
                            <article>
                                <p>ICYMI, the <a href="https://www.sephora.com/beauty/savings-event?icid2=homepage_slideshow_promofinancial_animation_hse2026_fy265170_default_us_ca_ufe_banner_110326_sdd_slot1">Sephora Savings Event</a> is on now. During it, you can save serious dollars on some of the best <a href="https://www.whowhatwear.com/beauty/sephora-sale-beauty-editor-picks-2026">beauty editor–recommended items</a>. Here are the details: <strong>Rouge members save 20%, VIB members save 15%, and Beauty Insiders save 10%. All Sephora shoppers can score 30% off all Sephora Collection products</strong>. The sale ends on Monday, November 9, so if you want in on the savings, I suggest you act fast. After all, your favorite products aren't guaranteed to stay in stock until then…</p><p>While I've been known to obsess over budget-friendly beauty products (I don't run a monthly series called <a href="https://www.whowhatwear.com/tag/drugstore-heroes">Drugstore Heroes</a> for nothing), I also appreciate the odd designer item now and then. That's only if—and it's a big "if"—it's *actually* worth the investment. And there are quite a few that meet my strict criteria. Ahead, see the 17 designer products I recommend investing in, especially during the Sephora Savings Event. These have been tried, tested, and approved by yours truly. </p>        <div class="featured_product_block featured_block_standard" data-id="181845f4-d941-11f1-aa9c-7d044aacbd92">            <a href="https://www.sephora.com/product/prada-touch-cream-to-powder-soft-blur-longwear-blush-P521356?skuId=2952711&amp;icid2=products%20grid:p521356:product" data-model-name="Touch Cream-to-Powder Soft Blur Longwear Blush -  P71 Bow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jfmkMzCnw3WwVcNcTHV6Za.jpg" alt="Touch Cream-To-Powder Soft Blur Longwear Blush - P36 Wisteria Lilac" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Touch Cream-to-Powder Soft Blur Longwear Blush -  P71 Bow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I was dying to try this blush ever since I saw celebrity makeup artist <a href="https://www.whowhatwear.com/beauty/makeup/kelli-anne-sewell-real-techniques-launch">Kelli Anne Sewell</a> talk about it on Instagram. I'll trust anything Sewell recommends, so while I knew they would be good, I didn't know they'd become my new obsession. The matte, cream-to-powder formula is soft and velvety, delivering a dreamy bloom of color on my skin. It's blurred, yet saturated, which is why I describe it as a "Renaissance-painting effect." I'm currently trying to collect every shade. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184662-d941-11f1-b1e3-abc3bf0f834a">            <a href="https://www.sephora.com/product/backstage-face-glow-maximizer-palette-P517565?skuId=3017811&amp;icid2=products%20grid:p517565:product" data-model-name="Backstage Glow Maximizer Face Palette - 007 Iced Honey Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZFeHijUyHfotYwaRBd5dVa.jpg" alt="Backstage Glow Maximizer Face Palette - 006 Icy Rosy Glow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Backstage Glow Maximizer Face Palette - 007 Iced Honey Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've hit pan on too many of Dior's Backstage Glow Maximizer Palettes to count. Recently, the brand released three limited-edition colorways: <a href="https://www.sephora.com/product/backstage-face-glow-maximizer-palette-P517565?om_mmc=aff-linkshare-redirect-25ZRSXYPVYg&amp;c3ch=Linkshare&amp;c3nid=25ZRSXYPVYg&amp;affid=25ZRSXYPVYg-Tf9ObtxjipkVa0xGKS4TrQ&amp;ranEAID=25ZRSXYPVYg&amp;ranMID=2417&amp;ranSiteID=25ZRSXYPVYg-Tf9ObtxjipkVa0xGKS4TrQ&amp;ranLinkID=10-1&amp;browserdefault=true&amp;skuId=3017803">Icy Rosy Glow</a>, <a href="https://www.sephora.com/product/backstage-face-glow-maximizer-palette-P517565?om_mmc=aff-linkshare-redirect-25ZRSXYPVYg&amp;c3ch=Linkshare&amp;c3nid=25ZRSXYPVYg&amp;affid=25ZRSXYPVYg-Tf9ObtxjipkVa0xGKS4TrQ&amp;ranEAID=25ZRSXYPVYg&amp;ranMID=2417&amp;ranSiteID=25ZRSXYPVYg-Tf9ObtxjipkVa0xGKS4TrQ&amp;ranLinkID=10-1&amp;browserdefault=true&amp;skuId=3017811">Iced Honey Glow</a>, and <a href="https://www.dior.com/en_us/beauty/products/dior-backstage-glow-maximizer-palette-Y0000104.html">Sparkly Plum Glow</a>. Each one houses four distinct frosty, shimmery shades. I use them every day, whether as an all-over highlighter, eyeshadow, or to add an icy gleam to the inner corners of my eyes (my favorite way to use them). They're stunning and well worth the investment. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184d60-d941-11f1-889c-97c925da6680">            <a href="https://www.sephora.com/product/dior-lip-glow-oil-hydrating-high-shine-gloss-P519637?skuId=3017837&amp;icid2=products%20grid:p519637:product" data-model-name="Lip Glow Oil Hydrating High-Shine Gloss - 113 Icy Rosy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ynKqfZiwzgTnWimLYXPZYa.jpg" alt="Lip Glow Oil Hydrating High-Shine Gloss - 113 Icy Rosy" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Lip Glow Oil Hydrating High-Shine Gloss - 113 Icy Rosy</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Speaking of sparkly Dior products, the brand also released three new, limited-edition Lip Glow Oils to accompany the Backstage Glow Maximizer Face Palettes. The one I can't stop wearing? 113 Icy Rosy. It's a glittery, frosty pink that gives Y2K vibes in the best way.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184716-d941-11f1-a0d4-794668fce2de">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?skuId=2926905&amp;icid2=products%20grid:p519887:product" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TeRNAVmxxXSYPeZTxMYQSh.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Beauty editors cherish this foundation more than most (if not all) others. <a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation">Armani's Luminous Silk</a> is the flawless, foolproof formula that every makeup bag deserves. It blurs, smooths, provides 24-hour wear, boosts hydration, and offers a natural-glow finish. Trust me, if you want seamless winter radiance, this is your ticket. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="181847c0-d941-11f1-b7a8-43954aab1a3e">            <a href="https://www.sephora.com/product/vendetta-donna-eau-de-parfum-P525977?skuId=2997831&amp;icid2=products%20grid:p525977:product" data-model-name="Vendetta Donna Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SoKZN3RpQwt8j74AzcQSqZ.jpg" alt="Vendetta Donna Eau De Parfum With Tuberose" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valentino</div>                                        <div class="featured__title">Vendetta Donna Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've been wearing Valentino's <a href="https://www.sephora.com/product/born-in-roma-P449116?country_switch=us&amp;lang=en&amp;skuId=2249670&amp;om_mmc=ppc-GG_24157832298_200357799798_pla-1161864781160_2249670_821662031202_9017594_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=24157832298&amp;gbraid=0AAAAADnIXb0XFcYlTkOoZSGVXJJw5cuIf&amp;gclid=EAIaIQobChMIgebI6rbxlwMV-c3CBB3SbQ-oEAQYAiABEgIbXvD_BwE">Donna Born in Roma Eau de Parfum</a> (<del>$110</del>)($88) for years. It's one of my all-time favorite designer perfumes, so I'm just as shocked as you are to admit that the new Vendetta Donna Eau de Parfum just ousted it as my #1. With notes of orange nectar, white flowers, and sandalwood—plus my most beloved fragrance note, <a href="https://www.whowhatwear.com/tuberose-perfumes">tuberose</a>—it's a warm, elegant, and timeless scent I can't stop spritzing. I've already gotten so many compliments. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1818486a-d941-11f1-acbb-8ff7ae863781">            <a href="https://www.sephora.com/product/eye-tint-P393434?skuId=2644755&amp;icid2=products%20grid:p393434:product" data-model-name="Eye Tint Long-Lasting Liquid Eyeshadow - 30M Cedar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2ewTsYrf2fb5o8RdHfRCGh.jpg" alt="Eye Tint Long-Lasting Liquid Eyeshadow - 80m Mauve" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Eye Tint Long-Lasting Liquid Eyeshadow - 30M Cedar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Armani's Eye Tints really are *that girl.* They're long-lasting, crease-proof, and so creamy that I don't even have to use a makeup brush to apply them. There are so many chic shades to choose from, but I tend to wear Cedar, a cool matte taupe, the most. It's my one-and-done product for an easy eye makeup look.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="181848d8-d941-11f1-bc3c-05d009767002">            <a href="https://www.sephora.com/product/prada-beauty-pradalines-durable-gliding-waterproof-eye-pencil-P515391?skuId=2836013&amp;icid2=products%20grid:p515391:product" data-model-name="Pradalines Gliding Waterproof Smudge Proof Eye Pencil - 02 Wood" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Cjc7zwAsVtvRXTtN2B8oa.jpg" alt="Pradalines Gliding Waterproof Smudge Proof Eye Pencil - 04 Ember" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Pradalines Gliding Waterproof Smudge Proof Eye Pencil - 02 Wood</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Transfer-resistant! Waterproof! Long-wearing! Prada's Pradalines Smudge Proof Eye Pencils exceeded all of my expectations and then some. Lately, I've been wearing 02 Wood the most. It's the perfect neutral brown to complement all kinds of  fall and winter makeup looks. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1818493c-d941-11f1-b904-238f8e4dd0c1">            <a href="https://www.sephora.com/product/drawn-this-way-long-wear-waterproof-gel-eyeliner-P524951?skuId=2994838&amp;icid2=products%20grid:p524951:product" data-model-name="Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner - 290 Delulu" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/U4EfKoyXDwxYuXsf75pzqa.jpg" alt="Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner - 200 No Shade" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner - 290 Delulu</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For "fun" eyeliner colors, I immediately turn to Marc Jacobs Beauty. The formula checks all the boxes (waterproof, smudge-proof, and transfer-resistant), and the shades are straight out of my beauty-editor daydreams. I suggest starting with 290 Delulu, a lilac duochrome. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184c52-d941-11f1-9efb-ff2824fcac0f">            <a href="https://www.sephora.com/product/born-star-cream-to-powder-long-wear-eyeshadow-P524930?skuId=2994721&amp;icid2=products%20grid:p524930:product" data-model-name="Born Star Cream-To-Powder Long-Wear Eyeshadow - 180 Zero Chill" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KbbrFCC8BJLvZm2FpsfD5b.jpg" alt="Born Star Cream-To-Powder Long-Wear Eyeshadow - 140 Shady" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Born Star Cream-To-Powder Long-Wear Eyeshadow - 180 Zero Chill</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Speaking of Marc Jacobs Beauty, I would be remiss if I didn't mention this eyeshadow. It's buildable, long-lasting, waterproof, and delivers high-pigment, cream-to-powder color. The shades are stunning (duh), but I love 180 Zero Chill. The metallic silver is so relevant to the "icy accent" trend that <a href="https://www.whowhatwear.com/beauty/makeup/fashion-week-beauty-trends-spring-summer-2027">Fashion Month</a> set in motion.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="59251558-d942-11f1-990a-6d54af56804a">            <a href="https://www.sephora.com/product/gucci-gucci-rouge-a-levres-mat-matte-lipstick-P453273?skuId=2788420&amp;icid2=products%20grid:p453273:product" data-model-name="Velvet Matte Lipstick - 509 Rosso Ancora" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q7rUMVftaehCBZwB5nbLsF.jpg" alt="Velvet Matte Lipstick - 509 Rosso Ancora" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Velvet Matte Lipstick - 509 Rosso Ancora</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This lipstick is rich, deep, and velvety, AKA pure luxury. If you want your lips to look like a crimson rose petal, I highly suggest adding the shade 509 Rosso Ancora to your cart. I plan on wearing it all winter. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="181849aa-d941-11f1-bdc8-a53a7ba9adca">            <a href="https://www.sephora.com/product/nude-awakening-hydrating-medium-coverage-concealer-P525584?skuId=2997260&amp;icid2=products%20grid:p525584:product" data-model-name="Nude Awakening Hydrating Medium Coverage Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pXFPd9QWxUCR2HnGercFea.jpg" alt="Nude Awakening Hydrating Medium Coverage Concealer - 200n" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Nude Awakening Hydrating Medium Coverage Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/makeup/marc-jacobs-beauty-concealer-review">This concealer</a> is so seamless that it made my colleague and Who What Wear's associate beauty editor Alyssa forget foundation for a month. Enough said. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184a86-d941-11f1-baf1-89be4c50ca4a">            <a href="https://www.sephora.com/product/prada-beauty-moisturizing-lip-balm-P509710?skuId=2786093&amp;icid2=products%20grid:p509710:product" data-model-name="Hydrating Lip Balm With Jojoba Oil - U001 Astral Pink" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8dCWsHs7qNTAhvWkcqibsZ.jpg" alt="Hydrating Lip Balm With Jojoba Oil - U003 Wisteria Gleams" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Hydrating Lip Balm With Jojoba Oil - U001 Astral Pink</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I know what you're thinking. Is this lip balm really worth $50? In my opinion, the answer is yes, especially because it's on sale right now. It's spiked with jojoba oil and bifidus extract to soothe, hydrate, and strengthen the lip barrier, but what really sets it apart is the pH-reactive formula. Prada's "Micro-Blushing" technology creates a unique-to-you rosy glow. When I wear it, I skip lipstick entirely. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184aea-d941-11f1-b1c9-3f572934e7a8">            <a href="https://www.sephora.com/product/prada-beauty-reset-rebalancing-setting-powder-P513094?skuId=2791218&amp;icid2=products%20grid:p513094:product" data-model-name="Reset Rebalancing Refillable Setting Powder - 00 Universal" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GCRZRU6f6tiVYyPTVTe4oa.jpg" alt="Reset Rebalancing Refillable Setting Powder - 00 Universal" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Reset Rebalancing Refillable Setting Powder - 00 Universal</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Prada's setting powder is one of the best in the game. It's infused with plant-derived squalane, so it's as hydrating as it is mattifying (a tough balance to strike). The universal green shade applies sheer on the skin and doesn't leave a white or grey cast. It does, however, slightly minimize the chronic redness on my nose and cheeks. Most importantly, it sets my makeup for a stunning soft-focus finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184b6c-d941-11f1-a295-5f5a4d98e7ba">            <a href="https://www.sephora.com/product/miutine-intense-P525438?skuId=2997716&amp;icid2=products%20grid:p525438:product" data-model-name="Miutine Intense Eau De Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m7p2ErxoLwtzrU7BGjnLmZ.jpg" alt="Miutine Intense Eau De Parfum With Blackberry and Bourbon Vanilla" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Miu Miu</div>                                        <div class="featured__title">Miutine Intense Eau De Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The original <a href="https://click.linksynergy.com/deeplink?id=25ZRSXYPVYg&amp;mid=2417&amp;u1=whowhatwear-us-7417311640420152456&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fmiutine-eau-de-parfum-with-strawberry-vanilla-P517175%3Fcountry_switch%3Dus%26lang%3Den%26skuId%3D2895399%26om_mmc%3Dppc-GG_17234313526___2895399__9017594_c%26country_switch%3Dus%26lang%3Den%26gclsrc%3Daw.ds%26gad_source%3D1%26gad_campaignid%3D17244046241%26gbraid%3D0AAAAADnIXb2TeN0AiwX0pC0w6L_uW_UsM%26gclid%3DCj0KCQjwuJLWBhD_ARIsAIBcRUyGjMNl5e-RUU8bLrbcpqyrWGOrMalDccHCUZvr95bawM2mI0OFBUwaAi5lEALw_wcB" target="_blank" rel="sponsored"><u>Miutine Eau de Parfum</u></a> (<del>$110</del>)($88) centers on sweet and mischievous notes of strawberry, vanilla, and brown sugar. It's chic in a cheeky way. This autumn, though, I'm happy to swap it with Miutine Intense—the original's cool older sister. With a new blackberry liquor note, it has a dark, rich, and slightly boozy quality that the original lacks. Yet it's still related, thanks to shared notes of fresh gardenia and warm vanilla. The jammy scent is so seductive. As the brand puts it, it's "more berry" and "more Miu Miu." Who doesn't want to be more Miu Miu?</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184cfc-d941-11f1-b56c-f7582df01b24">            <a href="https://www.sephora.com/product/yves-saint-laurent-lash-clash-extreme-volume-mascara-P479863?skuId=2510196&amp;icid2=products%20grid:p479863:product" data-model-name="Lash Clash Extreme Volume Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ttVfWDWFQbKjah6M2TRrQa.jpg" alt="Lash Clash Extreme Volume Mascara - Uninhibited Brown" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Lash Clash Extreme Volume Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It can be surprisingly difficult to find a mascara that volumizes, lengthens, and defines, without adding a chunky, spidery look to my lashes. YSL's Lash Clash Extreme Volume Mascara is one of the few I keep in my makeup bag at all times. It delivers up to 200%(!) more volume and offers 24-hour, smudge-proof wear. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184dce-d941-11f1-a26c-3bcd3527d97a">            <a href="https://www.sephora.com/product/dior-rosy-glow-blush-P454762?skuId=2864700&amp;icid2=products%20grid:p454762:product" data-model-name="Rosy Glow Powder Blush - 001 Pink" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qKuzAWhvxGQpih5vGLBNDa.jpg" alt="Rosy Glow Powder Blush - 006 Berry" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Rosy Glow Powder Blush - 001 Pink</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll never stop wearing this blush. Dior's iconic 001 Pink is so pretty; it makes me look like I just stepped in from the cold (and I mean that in the best way). Maybe it's thanks to its pH-activating technology, but it looks so natural on my skin. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="18184f54-d941-11f1-a360-c120225399fc">            <a href="https://www.sephora.com/product/puffer-complex-lip-plumper-gloss-P515388?skuId=2870624&amp;icid2=products%20grid:p515388:product" data-model-name="Puffer Complex Lip Plumper Gloss - 103R Don't Be So Nude" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pZaSNq2Jq8VP2QSdhigx5a.jpg" alt="Puffer Complex™ Lip Plumper Gloss - 300r in My Glowing Era" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valentino</div>                                        <div class="featured__title">Puffer Complex Lip Plumper Gloss - 103R Don't Be So Nude</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A plumping lip gloss that actually works without excess stinging and burning? It does exist. Valentino's Puffer Complex Lip Plumper Gloss is the main character of all my fall and winter lip combos. I love this rosy-nude shade so much. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Celebrities Get Breakouts Too—These Are the Acne-Safe Foundations Their Makeup Artists Trust Most ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As a beauty expert and consumer, I just <em>know</em> certain products will require extra work beyond a simple purchase. Take <a href="https://www.whowhatwear.com/best-foundations">foundation</a>, for example. If you have a brand you've been using for years, restocking is a cakewalk, but when you're going for something new, it's not that simple.</p><p>Not only do you have to find your right shade (which, let's be honest, isn't always the easiest), but you also have to find a formula that has ingredients that complement your skin type. This can be especially tricky if you have <a href="https://www.whowhatwear.com/haus-labs-triclone-skin-tech-foundation-review">acne-prone skin</a>. You want coverage, but you also don't want to use something that's going to make your <a href="https://www.whowhatwear.com/beauty/skin/best-acne-spot-treatments">acne</a> worse. </p><p>It's a process that requires trial and error, but that doesn't mean you have to go into it without guidance. Ahead, three celebrity makeup artists reveal the foundations they use on their clients with acne-prone skin. </p><h2 id="the-best-foundations-for-acne-prone-skin-at-a-glance">The Best Foundations for Acne-Prone Skin, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.ulta.com/p/acne-solutions-liquid-makeup-foundation-pimprod2043524?" target="_blank" rel="sponsored">Clinique Acne Solutions Liquid Makeup Foundation</a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.sephora.com/product/double-wear-stay-in-place-lightweight-matte-foundation-with-36-hour-wear-P520286?" target="_blank" rel="sponsored">Estée Lauder New Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </a></li><li><strong>Best for Redness: </strong><a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" target="_blank" rel="sponsored">Nars Light Reflecting Skin Improving Medium Coverage Foundation</a></li><li><strong>Best Splurge:</strong> <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887" target="_blank" rel="sponsored">Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation</a></li><li><strong>Best Blurring: </strong><a href="https://www.sephora.com/product/swipe-serum-non-acnegenic-foundation-with-medium-buildable-coverage-P525457?" target="_blank" rel="sponsored">Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation</a></li></ul><h3 class="article-body__section" id="section-the-best-foundations-for-acne-prone-skin-in-2026"><span>The Best Foundations for Acne-Prone Skin in 2026</span></h3><h2 id="best-overall-clinique-acne-solutions-liquid-makeup-foundation">Best Overall: Clinique Acne Solutions Liquid Makeup Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedf8e2-d40a-11f1-b199-c50ae130544e">            <a href="https://www.ulta.com/p/acne-solutions-liquid-makeup-foundation-pimprod2043524?" data-model-name="Acne Solutions Liquid Makeup Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wHFmbPpTJZWnghqV5VcEUD.png" alt="Acne Solutions Liquid Makeup Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique</div>                                        <div class="featured__title">Acne Solutions Liquid Makeup Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Our top pick is none other than Clinique's Acne Solutions Liquid Makeup Foundation that treats acne while also providing coverage. "What I love about this foundation is that it goes beyond simply concealing blemishes," says celebrity makeup artist <a href="https://www.instagram.com/alexapersico/?hl=en" target="_blank">Alexa Persico</a>. "It's formulated with salicylic acid, which helps unclog pores, treat existing breakouts, and prevent new ones from forming." She adds that it's especially good for someone who wants to even their complexion without relying on layers of makeup. </p><p><strong>Pros: </strong>Fragrance-free, controls oil, treats acne</p><p><strong>Cons:</strong> Contains alcohol</p><p><strong>Shades: </strong>24</p><p><strong>Finish: </strong>Natural matte</p><p><strong>Key ingredients:</strong> Salicylic acid, red algae extract, licorice, caffeine</p><p><strong>Customer review:</strong> "Love the coverage from this product. Have oily skin and so really appreciate that this acne solution base with a great matte finish. My new go-to."</p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-estee-lauder-new-double-wear-stay-in-place-lightweight-longwear-matte-foundation">Best for Mature Skin: Estée Lauder New Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8cedf978-d40a-11f1-a7cb-89ed9a74e893">            <a href="https://www.sephora.com/product/double-wear-stay-in-place-lightweight-matte-foundation-with-36-hour-wear-P520286?" data-model-name="New Double Wear Stay-in-Place Lightweight Longwear Matte Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WthQ5f28mBh8qSnc4rvcZ9.jpg" alt="New Double Wear Stay-In-Place Lightweight Longwear Matte Foundation With 36h Wear - 5w2 Rich Caramel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">New Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you have <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturizer-for-mature-skin">mature skin</a> and are on the hunt for long-lasting coverage, consider this option from Estée Lauder. "This is a fantastic option for someone with acne-prone skin who wants fuller coverage without having to layer on more product," says Persico. "I love how it beautifully evens out discoloration and the appearance of blemishes while providing a full coverage, long-lasting finish for oily skin types."</p><p><strong>Pros: </strong>Long-wearing, controls oil, sweat- and heat-resistant</p><p><strong>Cons: </strong>Contains fragrance</p><p><strong>Shades: </strong>57</p><p><strong>Finish: </strong>Matte</p><p><strong>Key ingredients: </strong>Niacinamide, hyaluronic acid, glycerin, brown algae extract</p><p><strong>Customer review:</strong> "As someone who doesn't wear much makeup, I loved how easy this foundation was to apply and blend. The shade was a beautiful match for my skin tone, and the lightweight formula felt comfortable all day. Even though it's matte, it gives my skin a natural, dewy look without feeling heavy or cakey."</p></p>                </div>                            </div>        </div><h2 id="best-for-redness-nars-light-reflecting-skin-improving-medium-coverage-foundation">Best for Redness: Nars Light Reflecting Skin Improving Medium Coverage Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedf9fa-d40a-11f1-9eca-9171e2253645">            <a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" data-model-name="Light Reflecting Skin Improving Medium Coverage Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S5EMcno4QFZBRpAecc33AC.png" alt="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides - Patagonia" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Light Reflecting Skin Improving Medium Coverage Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Nars is one of those classic, reliable brands, so it's no surprise that Persico loves it too. "One of the biggest misconceptions about acne-prone skin is that you have to wear a completely matte foundation, but that's false," she says. "I love a natural skin-like finish, especially when someone is experiencing dryness from acne treatments." She notes that this foundation provides buildable coverage without a heavy, mask-like appearance.</p><p><strong>Pros: </strong>Buildable coverage, suitable for sensitive skin, blurs pores and texture</p><p><strong>Cons: </strong>Slightly pricey </p><p><strong>Shades:</strong> 40</p><p><strong>Finish:</strong> Natural</p><p><strong>Key ingredients: </strong>Biomimetic oat, Japanese lilyturf, cacao peptides, milk thistle</p><p><strong>Customer review: </strong>"This is one of my favorite foundations. As someone with acne-prone skin, it's hard finding foundation that won’t cause me to break out. This applies smooth and gives a skin-like finish." </p></p>                </div>                            </div>        </div><h2 id="best-lightweight-givenchy-prisme-libre-glow-serum-blurring-foundation">Best Lightweight: Givenchy Prisme Libre Glow Serum Blurring Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfa7c-d40a-11f1-8772-73556d557b1e">            <a href="https://www.sephora.com/product/givenchy-prisme-libre-glow-serum-blurring-foundation-with-natural-finish-P514905?" data-model-name="Prisme Libre Glow Serum Blurring Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b5zbCUFSAiosvCtwcwFG8E.jpg" alt="Prisme Libre Glow Serum Blurring Foundation With Natural Finish - 3n" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Givenchy</div>                                        <div class="featured__title">Prisme Libre Glow Serum Blurring Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Blurring foundations that are also lightweight can be hard to come by. That's why Persico loves this foundation from Givenchy. It's noncomedogenic, meaning it won't clog pores and cause further breakouts. Plus, it contains niacinamide to improve skin tone, reduce redness, and support the skin barrier. "I always remind clients with acne-prone skin that you don't need more coverage, but the right coverage," she says. "I love the idea of a foundation that allows you to build coverage exactly where you need it while keeping the rest of the complexion looking fresh and natural, and this foundation does just that."</p><p><strong>Pros: </strong>Hydrating, buildable coverage, long-wearing</p><p><strong>Cons: </strong>Contains fragrance, pricey</p><p><strong>Shades: </strong>30</p><p><strong>Finish: </strong>Natural</p><p><strong>Key ingredients: </strong>Micro hyaluronic acid, yuzu extract</p><p><strong>Customer review: </strong>"I love this foundation. It's very lightweight and sits beautifully on the skin. It has a glowy and dewy finish that looks like my skin but better. Coverage is sheer to medium. Doesn't sit in my fine lines."</p></p>                </div>                            </div>        </div><h2 id="best-spf-dermablend-professional-continuous-correction-tone-evening-cc-cream-spf-50">Best SPF: Dermablend Professional Continuous Correction Tone-Evening CC Cream SPF 50+</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfaf4-d40a-11f1-ae22-835bf7748375">            <a href="https://www.ulta.com/p/continuous-correction-tone-evening-cc-cream-spf-50-pimprod2024519?" data-model-name="Continuous Correction Tone-Evening CC Cream SPF 50+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JCgayU9w9QpYK4dZMkJUsL.png" alt="Continuous Correction Tone-Evening Cc Cream Spf 50+" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermablend Professional</div>                                        <div class="featured__title">Continuous Correction Tone-Evening CC Cream SPF 50+</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Ask any beauty editor, and they'll tell you that a foundation with SPF gets brownie points in their book. This Dermablend formula contains SPF 50, providing ample protection from the sun while evening skin tone. "This lightweight, noncomedogenic formula offers buildable coverage without feeling or looking heavy," says celebrity makeup artist <a href="https://www.robinschoenmakeup.com/bio" target="_blank">Robin Schoen</a>. "It's especially helpful when you want to neutralize redness and uneven skin tone while maintaining a natural finish." </p><p><strong>Pros: </strong>Full coverage, SPF 50+, fragrance-free</p><p><strong>Cons:</strong> Not as many shades available</p><p><strong>Shades: </strong>13</p><p><strong>Finish: </strong>Satin</p><p><strong>Key ingredients: </strong>Niacinamide, caffeine, vitamin E, baicalin</p><p><strong>Customer review: </strong>"Great foundation. I was fed up with my acne and needed to switch all my products, but the Dermablend one did not let me down! This is my new staple."</p></p>                </div>                            </div>        </div><h2 id="best-splurge-armani-beauty-luminous-silk-natural-glow-blurring-liquid-foundation">Best Splurge: Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfc52-d40a-11f1-b3ba-dd9ed9d53dfe">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BqKTks77dEaQQvbg4w5aE4.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you've read any of our previous foundation guides, you've probably seen this Armani Beauty foundation make a few appearances. Schoen loves this one for acne-prone skin too. "Its lightweight texture blends effortlessly into the skin, creating a soft-focus effect that helps minimize the appearance of uneven texture and imperfections without looking overly made up," she says. "Rather than masking the complexion, the luminous finish leaves skin looking naturally radiant, smooth, and beautifully refined." <strong>Pro tip: </strong>Start with a blurring primer and apply a sheer layer before slowly building it up. </p><p><strong>Pros:</strong> Buildable coverage, long-wearing, transfer-resistant</p><p><strong>Cons: </strong>Contains some fragrance</p><p><strong>Shades:</strong> 44</p><p><strong>Finish: </strong>Natural</p><p><strong>Key ingredient: </strong>Niacinamide</p><p><strong>Customer review: </strong>"As someone who hates the feeling of foundation, this is the first foundation I have absolutely LOVED. I have combo dry skin with some acne and marks, and this looks flawless on my skin. The shade match is perfect for me."</p></p>                </div>                            </div>        </div><h2 id="best-blurring-tower-28-beauty-swipe-serum-non-acnegenic-foundation">Best Blurring: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfce8-d40a-11f1-80e5-15dd46fa10c0">            <a href="https://www.sephora.com/product/swipe-serum-non-acnegenic-foundation-with-medium-buildable-coverage-P525457?" data-model-name="Swipe Serum Non-Acnegenic Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NxPHDUYyXwpfbZBuXtuaCi.jpg" alt="Swipe Serum Non-Acnegenic Foundation With Medium Buildable Coverage - 4c Crystal Cove" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28 Beauty</div>                                        <div class="featured__title">Swipe Serum Non-Acnegenic Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This foundation serum from Tower 28 blurs without clinging to dry spots or blemishes. "Tower 28's launch of their Swipe Serum Foundation is such a great addition for normal-to-dry skin types but also acne prone," says celebrity makeup artist <a href="https://www.mickbeauty.com/info" target="_blank">Michaeline Becker</a>. "Specifically credited as 'non-acnegenic' (meaning it helps prevent breakouts), this formula includes portulaca oleracea extract, which is an anti-inflammatory and anti-bacterial ingredient."</p><p><strong>Pros:</strong> Lightweight, fragrance-free, good for sensitive skin</p><p><strong>Cons:</strong> May need powder for shine</p><p><strong>Shades: </strong>36</p><p><strong>Finish:</strong> Natural, radiant</p><p><strong>Key ingredients: </strong>Purslane extract, fermented oat, lactobacillus ferment</p><p><strong>Customer review: </strong>"Great, hydrating product. Doesn't cling on to dry spots and leaves an almost blurred effect. Light, but still leaves great coverage and evens out my skin tone."</p></p>                </div>                            </div>        </div><h2 id="best-powder-formula-bareminerals-original-loose-talc-free-powder-mineral-foundation">Best Powder Formula: BareMinerals Original Loose Talc-Free Powder Mineral Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfd60-d40a-11f1-a9de-9334d98034d8">            <a href="https://www.sephora.com/product/bareminerals-original-foundation-broad-spectrum-spf-15-P61003?" data-model-name="Original Loose Talc-Free Powder Mineral Foundation Spf 15​ " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nuorKtKX9oBjMxHLiKYp4G.jpg" alt="Original Loose Talc-Free Powder Mineral Foundation Spf 15​ - Fair Ivory 02" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>bareMinerals</div>                                        <div class="featured__title">Original Loose Talc-Free Powder Mineral Foundation Spf 15​ </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Yes, you can use powdered foundation on acne-prone skin. In fact, Becker loves this option from BareMinerals. "One thing about loose powder foundation is that it has significantly [fewer] ingredients than liquid foundation," she says. "The powder ingredients will also absorb some oil and reduce shine, which is great for oily, acne-prone skin types. I personally used this when my skin was acne prone, and I had great results!"</p><p><strong>Pros: </strong>Buildable coverage, talc-free, mineral SPF</p><p><strong>Cons: </strong>Can get messy</p><p><strong>Shades: </strong>29</p><p><strong>Finish:</strong> Natural</p><p><strong>Key ingredients: </strong>Titanium dioxide, zinc oxide, mica, iron oxides</p><p><strong>Customer review: </strong>"I love trying new products and always come back to this. Especially when I had hormonal acne and could not use much products because I was scared of a breakout. I could always use this and never got a negative reaction. Blendable and great coverage."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best foundations for acne-prone skin, we leaned heavily on celebrity makeup artists, firsthand testing, and our knowledge as beauty experts. We also considered several factors, including shade range, finish, key ingredients, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-foundation-for-acne-prone-skin</link>
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                                                                        <pubDate>Fri, 30 Oct 2026 21:00:33 +0000</pubDate>                                                                                                                                <updated>Fri, 30 Oct 2026 22:57:48 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Sabrina Talbert ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/zocdptgtwYRUiBj6EajiBd-320-70.png ]]></dc:source>
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                                                            <media:credit><![CDATA[Dermablend; Clinique; NARS]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best foundations for acne-prone skin]]></media:description>                                                            <media:text><![CDATA[best foundations for acne-prone skin]]></media:text>
                                <media:title type="plain"><![CDATA[best foundations for acne-prone skin]]></media:title>
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                                <p>As a beauty expert and consumer, I just <em>know</em> certain products will require extra work beyond a simple purchase. Take <a href="https://www.whowhatwear.com/best-foundations">foundation</a>, for example. If you have a brand you've been using for years, restocking is a cakewalk, but when you're going for something new, it's not that simple.</p><p>Not only do you have to find your right shade (which, let's be honest, isn't always the easiest), but you also have to find a formula that has ingredients that complement your skin type. This can be especially tricky if you have <a href="https://www.whowhatwear.com/haus-labs-triclone-skin-tech-foundation-review">acne-prone skin</a>. You want coverage, but you also don't want to use something that's going to make your <a href="https://www.whowhatwear.com/beauty/skin/best-acne-spot-treatments">acne</a> worse. </p><p>It's a process that requires trial and error, but that doesn't mean you have to go into it without guidance. Ahead, three celebrity makeup artists reveal the foundations they use on their clients with acne-prone skin. </p><h2 id="the-best-foundations-for-acne-prone-skin-at-a-glance">The Best Foundations for Acne-Prone Skin, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.ulta.com/p/acne-solutions-liquid-makeup-foundation-pimprod2043524?" target="_blank" rel="sponsored">Clinique Acne Solutions Liquid Makeup Foundation</a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.sephora.com/product/double-wear-stay-in-place-lightweight-matte-foundation-with-36-hour-wear-P520286?" target="_blank" rel="sponsored">Estée Lauder New Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </a></li><li><strong>Best for Redness: </strong><a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" target="_blank" rel="sponsored">Nars Light Reflecting Skin Improving Medium Coverage Foundation</a></li><li><strong>Best Splurge:</strong> <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887" target="_blank" rel="sponsored">Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation</a></li><li><strong>Best Blurring: </strong><a href="https://www.sephora.com/product/swipe-serum-non-acnegenic-foundation-with-medium-buildable-coverage-P525457?" target="_blank" rel="sponsored">Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation</a></li></ul><h3 class="article-body__section" id="section-the-best-foundations-for-acne-prone-skin-in-2026"><span>The Best Foundations for Acne-Prone Skin in 2026</span></h3><h2 id="best-overall-clinique-acne-solutions-liquid-makeup-foundation">Best Overall: Clinique Acne Solutions Liquid Makeup Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedf8e2-d40a-11f1-b199-c50ae130544e">            <a href="https://www.ulta.com/p/acne-solutions-liquid-makeup-foundation-pimprod2043524?" data-model-name="Acne Solutions Liquid Makeup Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wHFmbPpTJZWnghqV5VcEUD.png" alt="Acne Solutions Liquid Makeup Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique</div>                                        <div class="featured__title">Acne Solutions Liquid Makeup Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Our top pick is none other than Clinique's Acne Solutions Liquid Makeup Foundation that treats acne while also providing coverage. "What I love about this foundation is that it goes beyond simply concealing blemishes," says celebrity makeup artist <a href="https://www.instagram.com/alexapersico/?hl=en" target="_blank">Alexa Persico</a>. "It's formulated with salicylic acid, which helps unclog pores, treat existing breakouts, and prevent new ones from forming." She adds that it's especially good for someone who wants to even their complexion without relying on layers of makeup. </p><p><strong>Pros: </strong>Fragrance-free, controls oil, treats acne</p><p><strong>Cons:</strong> Contains alcohol</p><p><strong>Shades: </strong>24</p><p><strong>Finish: </strong>Natural matte</p><p><strong>Key ingredients:</strong> Salicylic acid, red algae extract, licorice, caffeine</p><p><strong>Customer review:</strong> "Love the coverage from this product. Have oily skin and so really appreciate that this acne solution base with a great matte finish. My new go-to."</p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-estee-lauder-new-double-wear-stay-in-place-lightweight-longwear-matte-foundation">Best for Mature Skin: Estée Lauder New Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8cedf978-d40a-11f1-a7cb-89ed9a74e893">            <a href="https://www.sephora.com/product/double-wear-stay-in-place-lightweight-matte-foundation-with-36-hour-wear-P520286?" data-model-name="New Double Wear Stay-in-Place Lightweight Longwear Matte Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WthQ5f28mBh8qSnc4rvcZ9.jpg" alt="New Double Wear Stay-In-Place Lightweight Longwear Matte Foundation With 36h Wear - 5w2 Rich Caramel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">New Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you have <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturizer-for-mature-skin">mature skin</a> and are on the hunt for long-lasting coverage, consider this option from Estée Lauder. "This is a fantastic option for someone with acne-prone skin who wants fuller coverage without having to layer on more product," says Persico. "I love how it beautifully evens out discoloration and the appearance of blemishes while providing a full coverage, long-lasting finish for oily skin types."</p><p><strong>Pros: </strong>Long-wearing, controls oil, sweat- and heat-resistant</p><p><strong>Cons: </strong>Contains fragrance</p><p><strong>Shades: </strong>57</p><p><strong>Finish: </strong>Matte</p><p><strong>Key ingredients: </strong>Niacinamide, hyaluronic acid, glycerin, brown algae extract</p><p><strong>Customer review:</strong> "As someone who doesn't wear much makeup, I loved how easy this foundation was to apply and blend. The shade was a beautiful match for my skin tone, and the lightweight formula felt comfortable all day. Even though it's matte, it gives my skin a natural, dewy look without feeling heavy or cakey."</p></p>                </div>                            </div>        </div><h2 id="best-for-redness-nars-light-reflecting-skin-improving-medium-coverage-foundation">Best for Redness: Nars Light Reflecting Skin Improving Medium Coverage Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedf9fa-d40a-11f1-9eca-9171e2253645">            <a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" data-model-name="Light Reflecting Skin Improving Medium Coverage Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S5EMcno4QFZBRpAecc33AC.png" alt="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides - Patagonia" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Light Reflecting Skin Improving Medium Coverage Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Nars is one of those classic, reliable brands, so it's no surprise that Persico loves it too. "One of the biggest misconceptions about acne-prone skin is that you have to wear a completely matte foundation, but that's false," she says. "I love a natural skin-like finish, especially when someone is experiencing dryness from acne treatments." She notes that this foundation provides buildable coverage without a heavy, mask-like appearance.</p><p><strong>Pros: </strong>Buildable coverage, suitable for sensitive skin, blurs pores and texture</p><p><strong>Cons: </strong>Slightly pricey </p><p><strong>Shades:</strong> 40</p><p><strong>Finish:</strong> Natural</p><p><strong>Key ingredients: </strong>Biomimetic oat, Japanese lilyturf, cacao peptides, milk thistle</p><p><strong>Customer review: </strong>"This is one of my favorite foundations. As someone with acne-prone skin, it's hard finding foundation that won’t cause me to break out. This applies smooth and gives a skin-like finish." </p></p>                </div>                            </div>        </div><h2 id="best-lightweight-givenchy-prisme-libre-glow-serum-blurring-foundation">Best Lightweight: Givenchy Prisme Libre Glow Serum Blurring Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfa7c-d40a-11f1-8772-73556d557b1e">            <a href="https://www.sephora.com/product/givenchy-prisme-libre-glow-serum-blurring-foundation-with-natural-finish-P514905?" data-model-name="Prisme Libre Glow Serum Blurring Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b5zbCUFSAiosvCtwcwFG8E.jpg" alt="Prisme Libre Glow Serum Blurring Foundation With Natural Finish - 3n" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Givenchy</div>                                        <div class="featured__title">Prisme Libre Glow Serum Blurring Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Blurring foundations that are also lightweight can be hard to come by. That's why Persico loves this foundation from Givenchy. It's noncomedogenic, meaning it won't clog pores and cause further breakouts. Plus, it contains niacinamide to improve skin tone, reduce redness, and support the skin barrier. "I always remind clients with acne-prone skin that you don't need more coverage, but the right coverage," she says. "I love the idea of a foundation that allows you to build coverage exactly where you need it while keeping the rest of the complexion looking fresh and natural, and this foundation does just that."</p><p><strong>Pros: </strong>Hydrating, buildable coverage, long-wearing</p><p><strong>Cons: </strong>Contains fragrance, pricey</p><p><strong>Shades: </strong>30</p><p><strong>Finish: </strong>Natural</p><p><strong>Key ingredients: </strong>Micro hyaluronic acid, yuzu extract</p><p><strong>Customer review: </strong>"I love this foundation. It's very lightweight and sits beautifully on the skin. It has a glowy and dewy finish that looks like my skin but better. Coverage is sheer to medium. Doesn't sit in my fine lines."</p></p>                </div>                            </div>        </div><h2 id="best-spf-dermablend-professional-continuous-correction-tone-evening-cc-cream-spf-50">Best SPF: Dermablend Professional Continuous Correction Tone-Evening CC Cream SPF 50+</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfaf4-d40a-11f1-ae22-835bf7748375">            <a href="https://www.ulta.com/p/continuous-correction-tone-evening-cc-cream-spf-50-pimprod2024519?" data-model-name="Continuous Correction Tone-Evening CC Cream SPF 50+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JCgayU9w9QpYK4dZMkJUsL.png" alt="Continuous Correction Tone-Evening Cc Cream Spf 50+" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermablend Professional</div>                                        <div class="featured__title">Continuous Correction Tone-Evening CC Cream SPF 50+</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Ask any beauty editor, and they'll tell you that a foundation with SPF gets brownie points in their book. This Dermablend formula contains SPF 50, providing ample protection from the sun while evening skin tone. "This lightweight, noncomedogenic formula offers buildable coverage without feeling or looking heavy," says celebrity makeup artist <a href="https://www.robinschoenmakeup.com/bio" target="_blank">Robin Schoen</a>. "It's especially helpful when you want to neutralize redness and uneven skin tone while maintaining a natural finish." </p><p><strong>Pros: </strong>Full coverage, SPF 50+, fragrance-free</p><p><strong>Cons:</strong> Not as many shades available</p><p><strong>Shades: </strong>13</p><p><strong>Finish: </strong>Satin</p><p><strong>Key ingredients: </strong>Niacinamide, caffeine, vitamin E, baicalin</p><p><strong>Customer review: </strong>"Great foundation. I was fed up with my acne and needed to switch all my products, but the Dermablend one did not let me down! This is my new staple."</p></p>                </div>                            </div>        </div><h2 id="best-splurge-armani-beauty-luminous-silk-natural-glow-blurring-liquid-foundation">Best Splurge: Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfc52-d40a-11f1-b3ba-dd9ed9d53dfe">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BqKTks77dEaQQvbg4w5aE4.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you've read any of our previous foundation guides, you've probably seen this Armani Beauty foundation make a few appearances. Schoen loves this one for acne-prone skin too. "Its lightweight texture blends effortlessly into the skin, creating a soft-focus effect that helps minimize the appearance of uneven texture and imperfections without looking overly made up," she says. "Rather than masking the complexion, the luminous finish leaves skin looking naturally radiant, smooth, and beautifully refined." <strong>Pro tip: </strong>Start with a blurring primer and apply a sheer layer before slowly building it up. </p><p><strong>Pros:</strong> Buildable coverage, long-wearing, transfer-resistant</p><p><strong>Cons: </strong>Contains some fragrance</p><p><strong>Shades:</strong> 44</p><p><strong>Finish: </strong>Natural</p><p><strong>Key ingredient: </strong>Niacinamide</p><p><strong>Customer review: </strong>"As someone who hates the feeling of foundation, this is the first foundation I have absolutely LOVED. I have combo dry skin with some acne and marks, and this looks flawless on my skin. The shade match is perfect for me."</p></p>                </div>                            </div>        </div><h2 id="best-blurring-tower-28-beauty-swipe-serum-non-acnegenic-foundation">Best Blurring: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfce8-d40a-11f1-80e5-15dd46fa10c0">            <a href="https://www.sephora.com/product/swipe-serum-non-acnegenic-foundation-with-medium-buildable-coverage-P525457?" data-model-name="Swipe Serum Non-Acnegenic Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NxPHDUYyXwpfbZBuXtuaCi.jpg" alt="Swipe Serum Non-Acnegenic Foundation With Medium Buildable Coverage - 4c Crystal Cove" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28 Beauty</div>                                        <div class="featured__title">Swipe Serum Non-Acnegenic Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This foundation serum from Tower 28 blurs without clinging to dry spots or blemishes. "Tower 28's launch of their Swipe Serum Foundation is such a great addition for normal-to-dry skin types but also acne prone," says celebrity makeup artist <a href="https://www.mickbeauty.com/info" target="_blank">Michaeline Becker</a>. "Specifically credited as 'non-acnegenic' (meaning it helps prevent breakouts), this formula includes portulaca oleracea extract, which is an anti-inflammatory and anti-bacterial ingredient."</p><p><strong>Pros:</strong> Lightweight, fragrance-free, good for sensitive skin</p><p><strong>Cons:</strong> May need powder for shine</p><p><strong>Shades: </strong>36</p><p><strong>Finish:</strong> Natural, radiant</p><p><strong>Key ingredients: </strong>Purslane extract, fermented oat, lactobacillus ferment</p><p><strong>Customer review: </strong>"Great, hydrating product. Doesn't cling on to dry spots and leaves an almost blurred effect. Light, but still leaves great coverage and evens out my skin tone."</p></p>                </div>                            </div>        </div><h2 id="best-powder-formula-bareminerals-original-loose-talc-free-powder-mineral-foundation">Best Powder Formula: BareMinerals Original Loose Talc-Free Powder Mineral Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8cedfd60-d40a-11f1-a9de-9334d98034d8">            <a href="https://www.sephora.com/product/bareminerals-original-foundation-broad-spectrum-spf-15-P61003?" data-model-name="Original Loose Talc-Free Powder Mineral Foundation Spf 15​ " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nuorKtKX9oBjMxHLiKYp4G.jpg" alt="Original Loose Talc-Free Powder Mineral Foundation Spf 15​ - Fair Ivory 02" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>bareMinerals</div>                                        <div class="featured__title">Original Loose Talc-Free Powder Mineral Foundation Spf 15​ </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Yes, you can use powdered foundation on acne-prone skin. In fact, Becker loves this option from BareMinerals. "One thing about loose powder foundation is that it has significantly [fewer] ingredients than liquid foundation," she says. "The powder ingredients will also absorb some oil and reduce shine, which is great for oily, acne-prone skin types. I personally used this when my skin was acne prone, and I had great results!"</p><p><strong>Pros: </strong>Buildable coverage, talc-free, mineral SPF</p><p><strong>Cons: </strong>Can get messy</p><p><strong>Shades: </strong>29</p><p><strong>Finish:</strong> Natural</p><p><strong>Key ingredients: </strong>Titanium dioxide, zinc oxide, mica, iron oxides</p><p><strong>Customer review: </strong>"I love trying new products and always come back to this. Especially when I had hormonal acne and could not use much products because I was scared of a breakout. I could always use this and never got a negative reaction. Blendable and great coverage."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best foundations for acne-prone skin, we leaned heavily on celebrity makeup artists, firsthand testing, and our knowledge as beauty experts. We also considered several factors, including shade range, finish, key ingredients, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p>
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                                                            <title><![CDATA[ Dry Skin Hates to See Your Foundation Coming (Unless You're Using These IYKYK Hydrating Formulas) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Any beauty lover will tell you that good makeup starts with good skin prep. While that's true, this can be extra tricky for people with <a href="https://www.whowhatwear.com/beauty/skin/best-face-washes-for-dry-skin">dry skin</a>. Not only do they need the right <a href="https://www.whowhatwear.com/beauty/skin/best-moisturizer-for-dry-skin">skincare products</a> and primers, but they also need makeup that's suited for their skin type. This is especially the case when it comes to <a href="https://www.whowhatwear.com/best-foundations">foundation</a>. Without the right ingredients, foundation can make dry skin look even drier and bring out any patches, peeling, or rough texture. </p><p>“When I’m working with dry skin, I will always look for a foundation that’s going to work with the skin rather than sit on top of it,” says celebrity makeup artist <a href="https://www.instagram.com/alexapersico/?hl=en">Alexa Persico</a>. “I tend to gravitate toward a hydrating liquid or serum like formulas with ingredients like hyaluronic acid or glycerin and finishes that are natural radiant or dewy.” She adds that matte and <a href="https://www.whowhatwear.com/beauty/makeup/best-full-coverage-foundation">full-coverage formulas</a> often emphasize visible dryness, so it’s better to keep it light and build it up as needed.</p><p>Considering I have combination skin that tends to run dry in the cooler months, I decided to go straight to the pros to find out which foundations are actually worth the investment. Curious about their top picks? Keep scrolling for all the details.</p><h2 id="the-best-foundations-for-dry-skin-at-a-glance">The Best Foundations for Dry Skin, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?" target="_blank" rel="sponsored">Westman Atelier Suprême Bio-Complex Liquid Foundation </a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.chanel.com/us/makeup/p/184564/les-beiges-water-fresh-complexion-touch/" target="_blank" rel="sponsored">Chanel Les Beiges</a></li><li><strong>Best Medium Coverage: </strong><a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" target="_blank" rel="sponsored">NARS Light Reflecting Skin Improving Foundation </a></li><li><strong>Best Dewy Foundation: </strong><a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?" target="_blank" rel="sponsored">Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation </a></li><li><strong>Best Medium-to-High Coverage: </strong><a href="https://www.sephora.com/product/forever-skin-glow-liquid-foundation-24-hour-wear-P520267?" target="_blank" rel="sponsored">Dior Forever Skin Glow Liquid Foundation 24hr Wear </a></li></ul><h3 class="article-body__section" id="section-the-best-foundations-for-dry-skin-in-2026"><span>The Best Foundations for Dry Skin in 2026</span></h3><h2 id="best-overall-westman-atelier-supreme-bio-complex-liquid-foundation">Best Overall: Westman Atelier Suprême Bio-Complex Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="171198d2-cd56-11f1-87dd-7b380d91970a">            <a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?" data-model-name="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MqEwhAGz9uBNzhctgfhTkU.jpg" alt="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides - Atelier T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Any product that combines skincare and makeup is a win in my book. Turns out makeup artists love it too, which is why this Westman Atelier foundation made the list. "I love this when I want the skin to look incredibly fresh and natural," says global makeup artist and luxury educator <a href="https://www.instagram.com/alexsmccormick/?hl=en" target="_blank">Alexandra McCormick</a>. "It has that beautiful skincare-meets-makeup quality and gives dry or mature skin a luminous, healthy-looking finish without feeling like you’re wearing a lot of foundation."</p><p><strong>Pros: </strong>Weightless feel, blurs pores </p><p><strong>Cons: </strong>None</p><p><strong>Key ingredients: </strong>Exosome technology, Suprême Bio-Complex (oligopeptide-1, peptide duo, vitamin B3), sunflower, rosemary and seaweed extracts </p><p><strong>Shades:</strong> 30</p><p><strong>Customer review: </strong>"I am 63 with dry skin and this foundation is perfect! I always have high expectations and have tried some of the most expensive high end foundations and this one beats them all!" </p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-chanel-les-beiges">Best for Mature Skin: Chanel Les Beiges</h2>        <div class="featured_product_block featured_block_standard" data-id="17119954-cd56-11f1-a7dc-9134e2b60dda">            <a href="https://www.chanel.com/us/makeup/p/184564/les-beiges-water-fresh-complexion-touch/" data-model-name="Les Beiges" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4wmSqcbhSpLAvmSY8gfWLX.png" alt="Les Beiges" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Some people automatically assume that designer makeup is overrated, but I'm here to tell you that's far from the case. The proof? This ultra hydrating formula from Chanel. "This is such a beautiful option for dry skin because it gives you coverage while maintaining that fresh, hydrated look," says McCormick. "It feels lightweight on the skin and is especially lovely when you want the complexion to look polished but still very much like real skin."</p><p><strong>Pros: </strong>Lightweight, hydrating for up to 12 hours</p><p><strong>Cons: </strong>May require layering for more coverage </p><p><strong>Key ingredients: </strong>Jasmine extract, tamarind seed extract, glycerin, sodium hyaluronate</p><p><strong>Shades: </strong>24 </p><p><strong>Customer review: </strong>"Amazing! It leaves the skin so fresh and dewy. It gives a lovely natural glow. Chanel products do not disappoint. I will be repurchasing this product and keeping it in my daily makeup routine."</p></p>                </div>                            </div>        </div><h2 id="best-medium-coverage-nars-light-reflecting-skin-improving-medium-coverage-foundation">Best Medium Coverage: NARS Light Reflecting Skin Improving Medium Coverage Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="171199f4-cd56-11f1-913b-8bc163cc9194">            <a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" data-model-name="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vkZUKovTUMixiAKv55UipX.png" alt="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides - Patagonia" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll be the first to admit that Nars has never let me down, so it's no surprise that makeup artists love it as well. "This is one I recommend when someone wants a little more coverage without sacrificing luminosity," says McCormick. "It’s buildable, gives the skin a beautifully smooth, natural-looking finish and doesn’t have that heavy, flat appearance that can emphasize dryness."</p><p><strong>Pros: </strong>Medium buildable coverage, suitable for normal to dry skin</p><p><strong>Cons: </strong>Fragrance may irritate sensitive skin</p><p><strong>Key ingredients: </strong>biomimetic oat, Japanese lilyturf, cacao peptides, milk thistle, glycerin</p><p><strong>Shades: </strong>50</p><p><strong>Customer review:</strong> "I have used so many foundations for my dry skin, but this one is the best of all. I feel very comfortable, and it does not look cakey at all."</p></p>                </div>                            </div>        </div><h2 id="best-dewy-foundation-armani-beauty-luminous-silk-natural-glow-blurring-liquid-foundation">Best Dewy Foundation: Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="17119ada-cd56-11f1-a21d-0536e7c14e07">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NQjBUinCnQoynoXGhdKVha.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As a beauty editor, I can confirm that this is hands down one of the most loved and talked-about foundations. In fact, several of our editors have tested this formula on numerous occasions and have given <a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation">rave reviews</a>. "This has been a makeup-artist favorite for a reason," says Persico. "It gives you that beautiful perfected finish without making the skin look heavy or overly made up, and I love how it photographs."<strong> </strong></p><p><strong>Pros: </strong>Natural radiant finish, blurring effect</p><p><strong>Cons: </strong>Contains fragrance</p><p><strong>Key ingredients:</strong> Niacinamide, glycerin, hydrolyzed lupine protein, pancratium maritimum extract</p><p><strong>Shades: </strong>44</p><p><strong>Customer review: </strong>"The Armani Luminous Silk Liquid Foundation is as fabulous as everyone says it is. It doesn't clog my pores or accentuate my fine lines. When using it, my skin looks flawless and glowy. I absolutely love it!"</p></p>                </div>                            </div>        </div><h2 id="best-medium-to-high-coverage-dior-forever-skin-glow-liquid-foundation-24hr-wear">Best Medium-to-High Coverage: Dior Forever Skin Glow Liquid Foundation 24hr Wear </h2>        <div class="featured_product_block featured_block_standard" data-id="17119b48-cd56-11f1-91cb-a3ae94f5bbd7">            <a href="https://www.sephora.com/product/forever-skin-glow-liquid-foundation-24-hour-wear-P520267?" data-model-name="Forever Skin Glow Liquid Foundation 24hr Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8nbSXXEc5rHj6cQV77ZU7P.jpg" alt="Forever Skin Glow Liquid Foundation 24hr Wear - 9n Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Forever Skin Glow Liquid Foundation 24hr Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dior has a wonderful shade range and the formula is buildable and breathable. It also contains skin-loving ingredients such as hyaluronic acid, niacinamide, peptides, glycerin. "This is a great option when you want a little more coverage but still want the skin to have life and radiance," says Persico. "It gives that polished, perfected look without the flatness I sometimes see with traditional full-coverage foundations.” </p><p><strong>Pros:</strong> Natural radiant finish, 48-hour hydration</p><p><strong>Cons: </strong>Contains fragrance, SPF 25 may not replace dedicated sunscreen</p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, peptides, glycerin</p><p><strong>Shades:</strong> 42 shades, 6 undertones</p><p><strong>Customer review: </strong>"I super like the formula of this liquid foundation. Feels like wearing nothing, but my skin is super hydrated and glowy. Def a holy grail for a dry skin girly like me."</p></p>                </div>                            </div>        </div><h2 id="best-shade-range-haus-labs-triclone-skin-tech-medium-coverage-foundation">Best Shade Range: Haus Labs Triclone Skin Tech Medium Coverage Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119bb6-cd56-11f1-96c4-8b156f19be80">            <a href="https://www.sephora.com/product/triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-P502185?" data-model-name="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ztRdnA4WuorLuogipiWaPc.jpg" alt="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica - 300 Medium" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you haven't tried makeup from Lady Gaga's Haus Labs, consider this your sign. "I love how this balances coverage with a really natural looking finish," says Persico. "It’s especially nice when someone wants to even everything out but doesn’t want their foundation to look thick or mask like!" It's also worth noting that it's available in 51 (!!) shades.</p><p><strong>Pros: </strong>Natural skin-like finish, buildable coverage, hydrating feel</p><p><strong>Cons:</strong> Requires careful shade matching</p><p><strong>Key ingredients: </strong>Fermented arnica, BioFerment 7 Complex, IntelliZen 7 Complex, hydrolyzed hyaluronic acid, squalane</p><p><strong>Shades: </strong>51</p><p><strong>Customer review: </strong>"Love how it feels on my skin! This is my first try having a luxury foundation ,and it’s great for my dry skin. It melts in beautifully."</p></p>                </div>                            </div>        </div><h2 id="best-splurge-cle-de-peau-beaute-beaute-radiant-fluid-natural-foundation">Best Splurge: Clé de Peau Beauté Beauté Radiant Fluid Natural Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119c1a-cd56-11f1-9547-8754f162bc88">            <a href="https://www.nordstrom.com/s/beaute-radiant-fluid-natural-foundation/5874751?" data-model-name="Beauté Radiant Fluid Natural Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b42qBspK6obpE923k2qaf9.jpg" alt="Beauté Radiant Fluid Natural Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clé de Peau Beauté</div>                                        <div class="featured__title">Beauté Radiant Fluid Natural Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're willing to splurge a little, consider this option from Clé de Peau Beauté for a radiant finish. "The formula is enriched with moisturizing ingredients including hyaluronic acid for 12-hour hydration," says celebrity makeup artist Elaina Badro. "This product goes on evenly and smooths out imperfections." She adds that a little goes a long way considering the price point.  </p><p><strong>Pros:</strong> Lightweight texture, hydrates for 12 hours</p><p><strong>Cons: </strong>Contains fragrance, pricey</p><p><strong>Key ingredients:</strong> Hyaluronic acid, glycerin, argan oil, light-empowering enhancer technology</p><p><strong>Shades: </strong>24</p><p><strong>Customer review:</strong> "I’m in my 40s and have dry skin that prone to hyperpigmentation and dullness. This foundation is youthful glow in a bottle. Creamy, great coverage, but doesn’t feel heavy. Melts right in. Your only regret will be not finding this product sooner."</p></p>                </div>                            </div>        </div><h2 id="best-for-fine-lines-la-mer-the-soft-fluid-foundation-spf-20">Best for Fine Lines: La Mer The Soft Fluid Foundation Spf 20</h2>        <div class="featured_product_block featured_block_standard" data-id="17119c7e-cd56-11f1-8e7e-157a3fc28947">            <a href="https://www.saksfifthavenue.com/product/la-mer-the-soft-fluid-foundation-spf-20-0400092265336.html?" data-model-name="The Soft Fluid Foundation Spf 20" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tyDA3dS3UhcGqpyncVsyBY.webp" alt="The Soft Fluid Foundation Spf 20" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Mer</div>                                        <div class="featured__title">The Soft Fluid Foundation Spf 20</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A foundation with SPF gets brownie points in any editor's book. This foundation from La Mer provides buildable coverage that's also lightweight. "This is a wonderful foundation for mature skin," says Badro. "What’s great about this product is that the color won’t fade, even in humidity and it contains the “Miracle Broth™,” which helps to hydrate the skin and soften fine dry lines."</p><p><strong>Pros: </strong>Lightweight texture, buildable coverage</p><p><strong>Cons: </strong>Pricey, limited shade range </p><p><strong>Key ingredients: </strong>Miracle Broth™, soft velvet ferment, seaweed extract, glycerin, sodium hyaluronate</p><p><strong>Shades: </strong>2</p><p><strong>Customer review:</strong> "My almost 40-year-old, combo-leaning dry skin loves it! It’s packed with added skincare ingredients and just melts into the face giving a natural looking appearance. It doesn’t sink into all my fine lines or anything and wears beautifully throughout the day." </p></p>                </div>                            </div>        </div><h2 id="best-drugstore-l-39-oreal-paris-true-match-lumi-cushion-foundation">Best Drugstore: L'oréal Paris True Match Lumi Cushion Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119d00-cd56-11f1-ba05-ef3ac34fa880">            <a href="https://www.amazon.com/dp/B01643ID28?" data-model-name=" True Match Lumi Cushion Foundation, C3 Creamy Natural" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:71.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/akuBxd6jLVrqWCE3SFqUa4.jpg" alt="L'oréal Paris True Match Lumi Cushion Foundation, C3 Creamy Natural, 0.51 Oz." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Paris</div>                                        <div class="featured__title"> True Match Lumi Cushion Foundation, C3 Creamy Natural</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A quality drugstore foundation can take you far without sacrificing your wallet. "L'Oréal Paris True Match Lumi Cushion Foundation is a good friendly budget option because it actually offers a luminous glow and is very hydrating," says Badro. "It is a bit sheer in coverage, but is also buildable."</p><p><strong>Pros:</strong> Luminous finish, lightweight feel, buildable coverage</p><p><strong>Cons: </strong>Limited shade availability</p><p><strong>Key ingredients:</strong> Glycerin, dimethicone</p><p><strong>Shades:</strong> 2 </p><p><strong>Customer review: "</strong>This was my go-to everyday foundation for years because it looks feels so good on my dry skin. It gives a beautiful radiant finish, with medium-ish coverage but very buildable. I also quite like the cushion style foundation because it’s super convenient not as messy."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best<strong> </strong>foundations for dry skin, we leaned heavily on first-hand testing and our knowledge as beauty experts. We also considered several factors, including key ingredients, shade range, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-foundation-for-dry-skin</link>
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                            <![CDATA[ Makeup artists are obsessed too. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 22:43:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabrina Talbert ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/zocdptgtwYRUiBj6EajiBd-320-70.png ]]></dc:source>
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                                                            <media:credit><![CDATA[Armani Beauty; Jamie Chevron]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Senior beauty editor Jamie Chevron Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation.]]></media:description>                                                            <media:text><![CDATA[Senior beauty editor Jamie Chevron Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation.]]></media:text>
                                <media:title type="plain"><![CDATA[Senior beauty editor Jamie Chevron Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation.]]></media:title>
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                                <p>Any beauty lover will tell you that good makeup starts with good skin prep. While that's true, this can be extra tricky for people with <a href="https://www.whowhatwear.com/beauty/skin/best-face-washes-for-dry-skin">dry skin</a>. Not only do they need the right <a href="https://www.whowhatwear.com/beauty/skin/best-moisturizer-for-dry-skin">skincare products</a> and primers, but they also need makeup that's suited for their skin type. This is especially the case when it comes to <a href="https://www.whowhatwear.com/best-foundations">foundation</a>. Without the right ingredients, foundation can make dry skin look even drier and bring out any patches, peeling, or rough texture. </p><p>“When I’m working with dry skin, I will always look for a foundation that’s going to work with the skin rather than sit on top of it,” says celebrity makeup artist <a href="https://www.instagram.com/alexapersico/?hl=en">Alexa Persico</a>. “I tend to gravitate toward a hydrating liquid or serum like formulas with ingredients like hyaluronic acid or glycerin and finishes that are natural radiant or dewy.” She adds that matte and <a href="https://www.whowhatwear.com/beauty/makeup/best-full-coverage-foundation">full-coverage formulas</a> often emphasize visible dryness, so it’s better to keep it light and build it up as needed.</p><p>Considering I have combination skin that tends to run dry in the cooler months, I decided to go straight to the pros to find out which foundations are actually worth the investment. Curious about their top picks? Keep scrolling for all the details.</p><h2 id="the-best-foundations-for-dry-skin-at-a-glance">The Best Foundations for Dry Skin, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?" target="_blank" rel="sponsored">Westman Atelier Suprême Bio-Complex Liquid Foundation </a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.chanel.com/us/makeup/p/184564/les-beiges-water-fresh-complexion-touch/" target="_blank" rel="sponsored">Chanel Les Beiges</a></li><li><strong>Best Medium Coverage: </strong><a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" target="_blank" rel="sponsored">NARS Light Reflecting Skin Improving Foundation </a></li><li><strong>Best Dewy Foundation: </strong><a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?" target="_blank" rel="sponsored">Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation </a></li><li><strong>Best Medium-to-High Coverage: </strong><a href="https://www.sephora.com/product/forever-skin-glow-liquid-foundation-24-hour-wear-P520267?" target="_blank" rel="sponsored">Dior Forever Skin Glow Liquid Foundation 24hr Wear </a></li></ul><h3 class="article-body__section" id="section-the-best-foundations-for-dry-skin-in-2026"><span>The Best Foundations for Dry Skin in 2026</span></h3><h2 id="best-overall-westman-atelier-supreme-bio-complex-liquid-foundation">Best Overall: Westman Atelier Suprême Bio-Complex Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="171198d2-cd56-11f1-87dd-7b380d91970a">            <a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?" data-model-name="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MqEwhAGz9uBNzhctgfhTkU.jpg" alt="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides - Atelier T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Any product that combines skincare and makeup is a win in my book. Turns out makeup artists love it too, which is why this Westman Atelier foundation made the list. "I love this when I want the skin to look incredibly fresh and natural," says global makeup artist and luxury educator <a href="https://www.instagram.com/alexsmccormick/?hl=en" target="_blank">Alexandra McCormick</a>. "It has that beautiful skincare-meets-makeup quality and gives dry or mature skin a luminous, healthy-looking finish without feeling like you’re wearing a lot of foundation."</p><p><strong>Pros: </strong>Weightless feel, blurs pores </p><p><strong>Cons: </strong>None</p><p><strong>Key ingredients: </strong>Exosome technology, Suprême Bio-Complex (oligopeptide-1, peptide duo, vitamin B3), sunflower, rosemary and seaweed extracts </p><p><strong>Shades:</strong> 30</p><p><strong>Customer review: </strong>"I am 63 with dry skin and this foundation is perfect! I always have high expectations and have tried some of the most expensive high end foundations and this one beats them all!" </p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-chanel-les-beiges">Best for Mature Skin: Chanel Les Beiges</h2>        <div class="featured_product_block featured_block_standard" data-id="17119954-cd56-11f1-a7dc-9134e2b60dda">            <a href="https://www.chanel.com/us/makeup/p/184564/les-beiges-water-fresh-complexion-touch/" data-model-name="Les Beiges" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4wmSqcbhSpLAvmSY8gfWLX.png" alt="Les Beiges" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Some people automatically assume that designer makeup is overrated, but I'm here to tell you that's far from the case. The proof? This ultra hydrating formula from Chanel. "This is such a beautiful option for dry skin because it gives you coverage while maintaining that fresh, hydrated look," says McCormick. "It feels lightweight on the skin and is especially lovely when you want the complexion to look polished but still very much like real skin."</p><p><strong>Pros: </strong>Lightweight, hydrating for up to 12 hours</p><p><strong>Cons: </strong>May require layering for more coverage </p><p><strong>Key ingredients: </strong>Jasmine extract, tamarind seed extract, glycerin, sodium hyaluronate</p><p><strong>Shades: </strong>24 </p><p><strong>Customer review: </strong>"Amazing! It leaves the skin so fresh and dewy. It gives a lovely natural glow. Chanel products do not disappoint. I will be repurchasing this product and keeping it in my daily makeup routine."</p></p>                </div>                            </div>        </div><h2 id="best-medium-coverage-nars-light-reflecting-skin-improving-medium-coverage-foundation">Best Medium Coverage: NARS Light Reflecting Skin Improving Medium Coverage Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="171199f4-cd56-11f1-913b-8bc163cc9194">            <a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" data-model-name="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vkZUKovTUMixiAKv55UipX.png" alt="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides - Patagonia" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll be the first to admit that Nars has never let me down, so it's no surprise that makeup artists love it as well. "This is one I recommend when someone wants a little more coverage without sacrificing luminosity," says McCormick. "It’s buildable, gives the skin a beautifully smooth, natural-looking finish and doesn’t have that heavy, flat appearance that can emphasize dryness."</p><p><strong>Pros: </strong>Medium buildable coverage, suitable for normal to dry skin</p><p><strong>Cons: </strong>Fragrance may irritate sensitive skin</p><p><strong>Key ingredients: </strong>biomimetic oat, Japanese lilyturf, cacao peptides, milk thistle, glycerin</p><p><strong>Shades: </strong>50</p><p><strong>Customer review:</strong> "I have used so many foundations for my dry skin, but this one is the best of all. I feel very comfortable, and it does not look cakey at all."</p></p>                </div>                            </div>        </div><h2 id="best-dewy-foundation-armani-beauty-luminous-silk-natural-glow-blurring-liquid-foundation">Best Dewy Foundation: Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="17119ada-cd56-11f1-a21d-0536e7c14e07">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NQjBUinCnQoynoXGhdKVha.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As a beauty editor, I can confirm that this is hands down one of the most loved and talked-about foundations. In fact, several of our editors have tested this formula on numerous occasions and have given <a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation">rave reviews</a>. "This has been a makeup-artist favorite for a reason," says Persico. "It gives you that beautiful perfected finish without making the skin look heavy or overly made up, and I love how it photographs."<strong> </strong></p><p><strong>Pros: </strong>Natural radiant finish, blurring effect</p><p><strong>Cons: </strong>Contains fragrance</p><p><strong>Key ingredients:</strong> Niacinamide, glycerin, hydrolyzed lupine protein, pancratium maritimum extract</p><p><strong>Shades: </strong>44</p><p><strong>Customer review: </strong>"The Armani Luminous Silk Liquid Foundation is as fabulous as everyone says it is. It doesn't clog my pores or accentuate my fine lines. When using it, my skin looks flawless and glowy. I absolutely love it!"</p></p>                </div>                            </div>        </div><h2 id="best-medium-to-high-coverage-dior-forever-skin-glow-liquid-foundation-24hr-wear">Best Medium-to-High Coverage: Dior Forever Skin Glow Liquid Foundation 24hr Wear </h2>        <div class="featured_product_block featured_block_standard" data-id="17119b48-cd56-11f1-91cb-a3ae94f5bbd7">            <a href="https://www.sephora.com/product/forever-skin-glow-liquid-foundation-24-hour-wear-P520267?" data-model-name="Forever Skin Glow Liquid Foundation 24hr Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8nbSXXEc5rHj6cQV77ZU7P.jpg" alt="Forever Skin Glow Liquid Foundation 24hr Wear - 9n Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Forever Skin Glow Liquid Foundation 24hr Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dior has a wonderful shade range and the formula is buildable and breathable. It also contains skin-loving ingredients such as hyaluronic acid, niacinamide, peptides, glycerin. "This is a great option when you want a little more coverage but still want the skin to have life and radiance," says Persico. "It gives that polished, perfected look without the flatness I sometimes see with traditional full-coverage foundations.” </p><p><strong>Pros:</strong> Natural radiant finish, 48-hour hydration</p><p><strong>Cons: </strong>Contains fragrance, SPF 25 may not replace dedicated sunscreen</p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, peptides, glycerin</p><p><strong>Shades:</strong> 42 shades, 6 undertones</p><p><strong>Customer review: </strong>"I super like the formula of this liquid foundation. Feels like wearing nothing, but my skin is super hydrated and glowy. Def a holy grail for a dry skin girly like me."</p></p>                </div>                            </div>        </div><h2 id="best-shade-range-haus-labs-triclone-skin-tech-medium-coverage-foundation">Best Shade Range: Haus Labs Triclone Skin Tech Medium Coverage Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119bb6-cd56-11f1-96c4-8b156f19be80">            <a href="https://www.sephora.com/product/triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-P502185?" data-model-name="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ztRdnA4WuorLuogipiWaPc.jpg" alt="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica - 300 Medium" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you haven't tried makeup from Lady Gaga's Haus Labs, consider this your sign. "I love how this balances coverage with a really natural looking finish," says Persico. "It’s especially nice when someone wants to even everything out but doesn’t want their foundation to look thick or mask like!" It's also worth noting that it's available in 51 (!!) shades.</p><p><strong>Pros: </strong>Natural skin-like finish, buildable coverage, hydrating feel</p><p><strong>Cons:</strong> Requires careful shade matching</p><p><strong>Key ingredients: </strong>Fermented arnica, BioFerment 7 Complex, IntelliZen 7 Complex, hydrolyzed hyaluronic acid, squalane</p><p><strong>Shades: </strong>51</p><p><strong>Customer review: </strong>"Love how it feels on my skin! This is my first try having a luxury foundation ,and it’s great for my dry skin. It melts in beautifully."</p></p>                </div>                            </div>        </div><h2 id="best-splurge-cle-de-peau-beaute-beaute-radiant-fluid-natural-foundation">Best Splurge: Clé de Peau Beauté Beauté Radiant Fluid Natural Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119c1a-cd56-11f1-9547-8754f162bc88">            <a href="https://www.nordstrom.com/s/beaute-radiant-fluid-natural-foundation/5874751?" data-model-name="Beauté Radiant Fluid Natural Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b42qBspK6obpE923k2qaf9.jpg" alt="Beauté Radiant Fluid Natural Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clé de Peau Beauté</div>                                        <div class="featured__title">Beauté Radiant Fluid Natural Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're willing to splurge a little, consider this option from Clé de Peau Beauté for a radiant finish. "The formula is enriched with moisturizing ingredients including hyaluronic acid for 12-hour hydration," says celebrity makeup artist Elaina Badro. "This product goes on evenly and smooths out imperfections." She adds that a little goes a long way considering the price point.  </p><p><strong>Pros:</strong> Lightweight texture, hydrates for 12 hours</p><p><strong>Cons: </strong>Contains fragrance, pricey</p><p><strong>Key ingredients:</strong> Hyaluronic acid, glycerin, argan oil, light-empowering enhancer technology</p><p><strong>Shades: </strong>24</p><p><strong>Customer review:</strong> "I’m in my 40s and have dry skin that prone to hyperpigmentation and dullness. This foundation is youthful glow in a bottle. Creamy, great coverage, but doesn’t feel heavy. Melts right in. Your only regret will be not finding this product sooner."</p></p>                </div>                            </div>        </div><h2 id="best-for-fine-lines-la-mer-the-soft-fluid-foundation-spf-20">Best for Fine Lines: La Mer The Soft Fluid Foundation Spf 20</h2>        <div class="featured_product_block featured_block_standard" data-id="17119c7e-cd56-11f1-8e7e-157a3fc28947">            <a href="https://www.saksfifthavenue.com/product/la-mer-the-soft-fluid-foundation-spf-20-0400092265336.html?" data-model-name="The Soft Fluid Foundation Spf 20" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tyDA3dS3UhcGqpyncVsyBY.webp" alt="The Soft Fluid Foundation Spf 20" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Mer</div>                                        <div class="featured__title">The Soft Fluid Foundation Spf 20</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A foundation with SPF gets brownie points in any editor's book. This foundation from La Mer provides buildable coverage that's also lightweight. "This is a wonderful foundation for mature skin," says Badro. "What’s great about this product is that the color won’t fade, even in humidity and it contains the “Miracle Broth™,” which helps to hydrate the skin and soften fine dry lines."</p><p><strong>Pros: </strong>Lightweight texture, buildable coverage</p><p><strong>Cons: </strong>Pricey, limited shade range </p><p><strong>Key ingredients: </strong>Miracle Broth™, soft velvet ferment, seaweed extract, glycerin, sodium hyaluronate</p><p><strong>Shades: </strong>2</p><p><strong>Customer review:</strong> "My almost 40-year-old, combo-leaning dry skin loves it! It’s packed with added skincare ingredients and just melts into the face giving a natural looking appearance. It doesn’t sink into all my fine lines or anything and wears beautifully throughout the day." </p></p>                </div>                            </div>        </div><h2 id="best-drugstore-l-39-oreal-paris-true-match-lumi-cushion-foundation">Best Drugstore: L'oréal Paris True Match Lumi Cushion Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119d00-cd56-11f1-ba05-ef3ac34fa880">            <a href="https://www.amazon.com/dp/B01643ID28?" data-model-name=" True Match Lumi Cushion Foundation, C3 Creamy Natural" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:71.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/akuBxd6jLVrqWCE3SFqUa4.jpg" alt="L'oréal Paris True Match Lumi Cushion Foundation, C3 Creamy Natural, 0.51 Oz." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Paris</div>                                        <div class="featured__title"> True Match Lumi Cushion Foundation, C3 Creamy Natural</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A quality drugstore foundation can take you far without sacrificing your wallet. "L'Oréal Paris True Match Lumi Cushion Foundation is a good friendly budget option because it actually offers a luminous glow and is very hydrating," says Badro. "It is a bit sheer in coverage, but is also buildable."</p><p><strong>Pros:</strong> Luminous finish, lightweight feel, buildable coverage</p><p><strong>Cons: </strong>Limited shade availability</p><p><strong>Key ingredients:</strong> Glycerin, dimethicone</p><p><strong>Shades:</strong> 2 </p><p><strong>Customer review: "</strong>This was my go-to everyday foundation for years because it looks feels so good on my dry skin. It gives a beautiful radiant finish, with medium-ish coverage but very buildable. I also quite like the cushion style foundation because it’s super convenient not as messy."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best<strong> </strong>foundations for dry skin, we leaned heavily on first-hand testing and our knowledge as beauty experts. We also considered several factors, including key ingredients, shade range, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p>
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                                                            <title><![CDATA[ We've Swatched, Swiped and Stippled—These Are the 18 Best Makeup Products Around ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, swatching and reviewing, the results are in. Join us in celebrating the best makeup products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-makeup">Who What Wear UK Next in Beauty Awards 2026: Best in Makeup</h2><h3 class="article-body__section" id="section-best-makeup-skincare-hybrid-product"><span>Best Makeup/Skincare Hybrid Product</span></h3><p>If there's one product we love, it's a makeup/skincare hybrid. The very best? By Terry Tea To Tan Golden Glow, a water-based serum that adds instant radiance. </p><p>"This product gives a powerful and immediate glow," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The result? A long-lasting glow that washes off easily with cleanser. When wearing it, I received multiple comments on how bronzed and glowing my skin looked—what more could you want?"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3a8294c4-c8a1-11f1-9aef-8327ef903125">            <a href="https://www.lookfantastic.com/p/by-terry-tea-to-tan-golden-glow-30ml/17752535/" data-model-name="Tea to Tan Golden Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iDhGesc7hnxBCAMAxUvoHA.jpg" alt="By Terry Tea To Tan Golden Glow on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>By Terry</div>                                        <div class="featured__title">Tea to Tan Golden Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-concealer"><span>Best Concealer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fWWWrv4pryJHPSqfJYAW2P" name="next in beauty Chanel testing picture" alt="Who What Wear UK beauty director Shannon Lawlor testing the Chanel serum concealer" src="https://cdn.mos.cms.futurecdn.net/fWWWrv4pryJHPSqfJYAW2P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>We all know Chanel Beauty creates top-tier products, but this concealer is honestly one of the best launches we've tried all year.  </p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="82cb927e-c8a8-11f1-b5b4-17cd38697cc3">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/42dpBjMgbdLBVFUqBptdBQ.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-base"><span>Best Base</span></h3><p>I know we've spoken a little about base products already, but we have to discuss Sculpted By Aimee's Cream Cushion Foundation. We crowned this our best base product overall, and for good reason. </p><p>"A gorgeous product," says <strong>fashion and beauty blogger and founder of Byfrow, </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_7542962320731188800&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Fvictoria%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Victoria Magrath</strong></a>. "It made my skin look really beautiful. It offers gorgeous coverage but with a blurred, glowy finish."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="dce9dd9e-c8a6-11f1-ab82-0ba4c78e9bcd">            <a href="https://www.boots.com/sculpted-by-aimee-cream-cushion-foundation-10368789" data-model-name="Cream Cushion Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pqZAMV5zRD6pRaQYgur3Pg.jpg" alt="Sculpted By Aimee Cream Cushion Foundation on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted by Aimee</div>                                        <div class="featured__title">Cream Cushion Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-multi-use-product"><span>Best Multi-Use Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="m87ipiGMgoTsrCfYrCtSrY" name="next in beauty byfrow testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden applying the byfrow Pigment Pencil" src="https://cdn.mos.cms.futurecdn.net/m87ipiGMgoTsrCfYrCtSrY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Who doesn't love a multi-use makeup product? It not only makes your makeup routine much quicker, but it also means you don't have to carry a million products in your bag. Our favourite? Byfrow's Pigment Pencil.</p><p>"I was initially sceptical about the idea of using a pencil for the lips, eyes <em>and</em> cheeks, but I've been pleasantly surprised," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "These pencils are creamy and versatile, allowing you to line the lips, eyes or even add blush, bronzer or freckles depending on the shades. The formulas blend really well, but have impressive staying power, too. I love the idea that you can throw a couple of these in your bag and create a full face of makeup; such a great time- and space-saver."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="00b188fc-cafb-11f1-84d1-1f8c64321864">            <a href="https://www.byfrow.com/product/pigment-pencil/" data-model-name="Pigment Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vddtgTuuhC4WjhgAH8y3pQ.jpg" alt="Byfrow Pigment Pencil on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>byfrow</div>                                        <div class="featured__title">Pigment Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tint"><span>Best Skin Tint</span></h3><p>No skin tint impressed our judges quite like the Kylie Cosmetics Skin Tint Blurring Elixir Foundation: a lightweight, light-to-medium-coverage, "your skin but better" formula. </p><p>"I loved this skin tint. It really impressed me, said <strong>Victoria</strong>. "It has a gorgeous texture: light, glowy and blurring. Really lovely overall!"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3154c22e-c8a5-11f1-b928-8dd43578c262">            <a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" data-model-name="Skin Tint Blurring Elixir Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pwMZYjHB6qCMotFxUEgcSn.jpg" alt="Kylie Cosmetics Skin Tint Blurring Elixir Foundation on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bronzer"><span>Best Bronzer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="6epwt4mF5X8YrXqRSt4fqY" name="next in beauty Victoria Beckham Beauty testing picture" alt="Victoria Magrath sitting on a sink applying the Victoria Beckham Beauty Colour Wash Bronze Water Tint" src="https://cdn.mos.cms.futurecdn.net/6epwt4mF5X8YrXqRSt4fqY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>I never thought a bronzer could be so impressive until I discovered Victoria Beckham Beauty's Colour Wash Bronze Water Tint, which imparts a sheer, sun-kissed glow to the skin. It seems our judges were equally blown away. </p><p>"Beautifully packaged, a gorgeous product with a beautiful finish. It's really special," says <strong>Victoria</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e8ca5ec-c8ca-11f1-ba39-4d2af699a405">            <a href="https://victoriabeckhambeauty.com/en-gb/products/colour-wash" data-model-name="Colour Wash Bronze Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J2tmiYU38cYAWf36VXJBoL.jpg" alt="Victoria Beckham Beauty Colour Wash Bronze Water Tint on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Bronze Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-blush"><span>Best Blush</span></h3><p>This year, it seems more is more when it comes to blush, and I'm certainly not complaining. If you're looking for a new one to add to your basket, our judges recommend Wonderskin's Wonder Blading All-Day Blush Stain.</p><p>"This product is highly pigmented yet surprisingly blendable," says <strong>Who What Wear UK senior shopping editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_1430934437729593329&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Fmarinaavraam%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Marina Avraam</strong></a>. "It melts into the skin before setting to a weightless, radiant stain with genuinely impressive staying power."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="c43af492-cafc-11f1-83f6-c90bebf75338">            <a href="https://eu.wonderskin.com/products/wonder-blading-all-day-blush-stain" data-model-name="Wonder Blading All-Day Blush Stain" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KcRiK3HgaSYT8GdeX2ncLa.jpg" alt="Wonderskin Wonder Blading All-Day Blush Stain on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wonderskin</div>                                        <div class="featured__title">Wonder Blading All-Day Blush Stain</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-product"><span>Best Eye Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UdQPGFQKDvxLmEv4Mtgh3P" name="next in beauty Charlotte Tilbury testing picture" alt="Ruby Hammer MBE testing the Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick" src="https://cdn.mos.cms.futurecdn.net/UdQPGFQKDvxLmEv4Mtgh3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>We love eyeshadow sticks for their quick and easy application, but it's no secret that they don't always deliver on pigment and staying power. However, Charlotte Tilbury's Exagger-Eyes Easy Eyeshadow Stick ticked all the boxes for our judges.</p><p>"This is a nice take on the classic cream eyeshadow stick. The shades are great," says <strong>global makeup artist and brand founder </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_7028146960469429305&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Frubyhammer%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Ruby Hammer MBE</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8446dd36-c8c9-11f1-b0d8-f5a12f64dcac">            <a href="https://www.spacenk.com/uk/makeup/eyes/eyeshadow/exagger-eyes-easy-eyeshadow-sticks-UK200063986.html" data-model-name="Exagger-Eyes Easy Eyeshadow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uX5Cy4afNadZ8GYkT2dqLQ.jpg" alt="Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Exagger-Eyes Easy Eyeshadow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lash-enhancement"><span>Best Lash Enhancement</span></h3><p>Lash enhancements can be hard to get right, but Eyelure's Fluffy Underlash Pre-Glued Clusters delivered on every single level.</p><p>"These certainly take a bit of practice to apply, but once you’ve mastered it, you’re good to go," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "Considering they’re worn under your lash line, they’re surprisingly comfortable, but best of all, they look just like your natural lashes."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e4d021c-c8ab-11f1-8230-3d577359bc05">            <a href="https://www.boots.com/eylure-pre-glued-underlash-clusters-full-and-fluffy-10389005" data-model-name="Pre-Glued Underlash Clusters Fluffy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mwfxdiMPnWLt6NJ9qDfjPK.jpg" alt="Eylure London Underlash Pre-Glued Clusters Fluffy on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eylure</div>                                        <div class="featured__title">Pre-Glued Underlash Clusters Fluffy</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyeliner"><span>Best Eyeliner</span></h3><p>When you find an eyeliner you love, you keep hold of it forever. And when <strong>Ruby Hammer MBE</strong> says she's found an eyeliner she loves, you add it to your basket straight away.</p><p>"This is a great eyeliner that does exactly what you expect," <strong>Ruby</strong> says. "Just a great product. The dry-down is relatively quick, and once it sets, it stays put. I would be happy to have it in both my personal and professional kits."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="84c11082-c8ac-11f1-a5ca-176291df296f">            <a href="https://inglotcosmetics.com/en/eyeliners/99-939-amc-eyeliner-gel" data-model-name="AMC Eyeliner Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VvvovcMVjnbG5PqnsHmsVg.jpg" alt="Inglot AMC Eyeliner Gel – 77" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Inglot</div>                                        <div class="featured__title">AMC Eyeliner Gel – 77</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-mascara"><span>Best Mascara</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="S7BDqEggjeufa87jntwJwN" name="next in beauty Merit testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain testing a Merit mascara" src="https://cdn.mos.cms.futurecdn.net/S7BDqEggjeufa87jntwJwN-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many incredible mascaras out there, but it was Merit's Clean Volume Volumizing Tubing Mascara that really impressed our judges.</p><p>"This is a great addition to the Merit brand," says <strong>Ruby</strong>. "I like the little brush, and I love that [the formula] is tubing. It gave me better results than others [I have] tested."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4cf4-caf7-11f1-810e-39a2c9691292">            <a href="https://www.meritbeauty.com/en-uk/products/clean-volume-ukeu" data-model-name="Clean Volume Volumizing Tubing Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KPXJarkv2Ngx6dhGk7uyoj.jpg" alt="The Merit Clean Volume Volumizing Tubing Mascara on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Clean Volume Volumizing Tubing Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-palette"><span>Best Palette</span></h3><p>If there's one eyeshadow palette we can't get enough of this year, it's Makeup by Mario's Ethereal Eyes Eyeshadow Palette. Filled with 12 wearable shades and a mix of matte, metallic and shimmering finishes, you can create so many showstopping looks.</p><p>"A brilliant palette which I would happily recommend to others and have already bought for myself and my kit," says <strong>Ruby</strong>. "The formulas are fantastic."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ef4ddf7c-caf8-11f1-8a36-6d789ab43400">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-ethereal-eyes-eyeshadow-palette" data-model-name="Ethereal Eyes Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/z8PLhyEFdZywvBS7tepuTi.jpg" alt="Makeup by Mario's Ethereal Eyes Eyeshadow Palette on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">Ethereal Eyes Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-liner"><span>Best Lip Liner</span></h3><p>Never underestimate the power of a good lip liner. Especially Sacheu's DoubleDown Lip Definer, a two-in-one liner and balm. </p><p>"Why has no one thought of this before?" says <strong>entrepreneur and author </strong><a href="https://www.instagram.com/sharmadeanreid/" target="_blank"><strong>Sharmadean Reid MBE</strong></a>. "It's so good for someone who wants a less-than-perfect liner look."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b2f23768-c8a9-11f1-a088-1fd234bf37c8">            <a href="https://www.boots.com/sacheu-doubledown-lip-definer-1-3g-10390250" data-model-name="DoubleDown Lip Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TAL8duLRFpP4Bymm2R4LCZ.jpg" alt="Sacheu DoubleDown Lip Definer on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sacheu</div>                                        <div class="featured__title">DoubleDown Lip Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-colour-product"><span>Best Lip-Colour Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ffAQzgAayQjtkNEukwtXWY" name="next in beauty Hourglass testing picture" alt="Ruby Hammer MBE applying the Hourglass Phantom Blur Balm on her lips whilst looking into a compact mirror" src="https://cdn.mos.cms.futurecdn.net/ffAQzgAayQjtkNEukwtXWY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>If there's one brand that knows how to make an outstanding lip product, it's Hourglass, and Phantom Blur Balm is no exception.</p><p>A hybrid blurring lipstick and nourishing balm, it delivers a silky-smooth, soft-matte finish. "It's a really lovely product that I would happily use," says <strong>Ruby</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="72a8a286-cafd-11f1-95d9-2fc175a6d2ee">            <a href="https://www.spacenk.com/uk/makeup/lips/lip-gloss/phantom-blur-balm-UK200066317.html" data-model-name="Phantom Blur Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mjbhgpAaDVV3CW2VeRRMHK.jpg" alt="Hourglass Phantom Blur Balm on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Phantom Blur Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brush-for-makeup-application"><span>Best Brush for Makeup Application</span></h3><p>Sometimes, the tools you use are just as important as the products themselves. Our favourite makeup brush? The Domed Buffer Foundation Brush from Caia Cosmetics. </p><p>"This brush applies and diffuses your product evenly; it feels soft without loose bristles and picks up the product really well," says <strong>Marina</strong>. "The shape allows for good blush placement, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4b6e-caf7-11f1-81ab-c7684d605f30">            <a href="https://caiacosmetics.co.uk/uk/brushes-tools/brushes/makeup-brushes/domed-buffer-foundation-brush-13" data-model-name="Domed Buffer Foundation Brush F13" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gi9n4s88yRjqheukrxx2WF.jpg" alt="The Domed Buffer Foundation Brush from Caia Cosmetics on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CAIA Cosmetics</div>                                        <div class="featured__title">Domed Buffer Foundation Brush F13</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-finishing-product"><span>Best Finishing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="xsBkXi5pt695ckToNn6D3P" name="next in beauty Dior testing picture" alt="Who What Wear UK junior writer Brittany Davy testing the Dior Backstage Airflash Mist" src="https://cdn.mos.cms.futurecdn.net/xsBkXi5pt695ckToNn6D3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanyelizadavy</a>, Rebecca Munroe)</span></figcaption></figure><p>When you've spent time creating the perfect makeup look, you want to make sure you're using the best product to set it in place. Our judges couldn't get enough of Dior Beauty's Backstage Airflash Mist.</p><p>"I love that this product combines makeup-setting performance and hydration in one very fine, lightweight mist," says <strong>Marina</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="9cf1bc5c-caf9-11f1-87f0-9f252b5026f5">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-airflash-mist-E000001560.html" data-model-name="Backstage Airflash Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wnbzHVkSnQYwcXtXptccJT.jpg" alt="Dior Beauty Backstage Airflash Mist on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Airflash Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brow-product"><span>Best Brow Product</span></h3><p>We couldn't test the best makeup products without talking about brows. Possibly one of the hardest products to get right, our judges were blown away by the Brow Tamer from Shavata Singh. </p><p>"This is one of the best brow gels I've tried in a long time," says <strong>Eleanor</strong>. "The clear gel provides lasting hold that keeps brows in place, but they still feel flexible to the touch without that stiff feeling you get with some brow gels. It's easily layered and doesn't go flaky. I'm really pleased I discovered this product."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02cb9a62-cafe-11f1-bfe6-858847df10b4">            <a href="https://shavata.co.uk/products/brow-tamer" data-model-name="Brow Tamer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aEaKyJG8PCkw42rprHYC2o.jpg" alt="Shavata Singh Brow Tamer on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shavata Singh</div>                                        <div class="featured__title">Brow Tamer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-reformulation"><span>Best Reformulation</span></h3><p>It was big news in the beauty industry when Esteé Lauder decided to reformulate its iconic Double Wear foundation. We didn't think it could get any better, but the new formula has proved us wrong.</p><p>"A great shade range with full coverage," says <strong>Ruby</strong>. "It goes on heavily, but can be sheered out. It's great for people who require more depth of coverage."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="23f5f2fa-c8a6-11f1-a663-970186221413">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Stay-in-Place Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oGSDR2zf4HL6f4SKgQCBc7.jpg" alt="Esteé Lauder Double Wear Stay-in-Place Foundation on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Stay-in-Place Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-makeup-products-2026</link>
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                            <![CDATA[ Trust us: we've tried the lot. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@victoria, Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Victoria Magrath holding the Victoria Beckham Beauty Colour Wash Bronze Water Tint]]></media:description>                                                            <media:text><![CDATA[Victoria Magrath holding the Victoria Beckham Beauty Colour Wash Bronze Water Tint]]></media:text>
                                <media:title type="plain"><![CDATA[Victoria Magrath holding the Victoria Beckham Beauty Colour Wash Bronze Water Tint]]></media:title>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, swatching and reviewing, the results are in. Join us in celebrating the best makeup products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-makeup">Who What Wear UK Next in Beauty Awards 2026: Best in Makeup</h2><h3 class="article-body__section" id="section-best-makeup-skincare-hybrid-product"><span>Best Makeup/Skincare Hybrid Product</span></h3><p>If there's one product we love, it's a makeup/skincare hybrid. The very best? By Terry Tea To Tan Golden Glow, a water-based serum that adds instant radiance. </p><p>"This product gives a powerful and immediate glow," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The result? A long-lasting glow that washes off easily with cleanser. When wearing it, I received multiple comments on how bronzed and glowing my skin looked—what more could you want?"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3a8294c4-c8a1-11f1-9aef-8327ef903125">            <a href="https://www.lookfantastic.com/p/by-terry-tea-to-tan-golden-glow-30ml/17752535/" data-model-name="Tea to Tan Golden Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iDhGesc7hnxBCAMAxUvoHA.jpg" alt="By Terry Tea To Tan Golden Glow on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>By Terry</div>                                        <div class="featured__title">Tea to Tan Golden Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-concealer"><span>Best Concealer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fWWWrv4pryJHPSqfJYAW2P" name="next in beauty Chanel testing picture" alt="Who What Wear UK beauty director Shannon Lawlor testing the Chanel serum concealer" src="https://cdn.mos.cms.futurecdn.net/fWWWrv4pryJHPSqfJYAW2P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>We all know Chanel Beauty creates top-tier products, but this concealer is honestly one of the best launches we've tried all year.  </p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="82cb927e-c8a8-11f1-b5b4-17cd38697cc3">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/42dpBjMgbdLBVFUqBptdBQ.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-base"><span>Best Base</span></h3><p>I know we've spoken a little about base products already, but we have to discuss Sculpted By Aimee's Cream Cushion Foundation. We crowned this our best base product overall, and for good reason. </p><p>"A gorgeous product," says <strong>fashion and beauty blogger and founder of Byfrow, </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_7542962320731188800&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Fvictoria%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Victoria Magrath</strong></a>. "It made my skin look really beautiful. It offers gorgeous coverage but with a blurred, glowy finish."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="dce9dd9e-c8a6-11f1-ab82-0ba4c78e9bcd">            <a href="https://www.boots.com/sculpted-by-aimee-cream-cushion-foundation-10368789" data-model-name="Cream Cushion Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pqZAMV5zRD6pRaQYgur3Pg.jpg" alt="Sculpted By Aimee Cream Cushion Foundation on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted by Aimee</div>                                        <div class="featured__title">Cream Cushion Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-multi-use-product"><span>Best Multi-Use Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="m87ipiGMgoTsrCfYrCtSrY" name="next in beauty byfrow testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden applying the byfrow Pigment Pencil" src="https://cdn.mos.cms.futurecdn.net/m87ipiGMgoTsrCfYrCtSrY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Who doesn't love a multi-use makeup product? It not only makes your makeup routine much quicker, but it also means you don't have to carry a million products in your bag. Our favourite? Byfrow's Pigment Pencil.</p><p>"I was initially sceptical about the idea of using a pencil for the lips, eyes <em>and</em> cheeks, but I've been pleasantly surprised," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "These pencils are creamy and versatile, allowing you to line the lips, eyes or even add blush, bronzer or freckles depending on the shades. The formulas blend really well, but have impressive staying power, too. I love the idea that you can throw a couple of these in your bag and create a full face of makeup; such a great time- and space-saver."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="00b188fc-cafb-11f1-84d1-1f8c64321864">            <a href="https://www.byfrow.com/product/pigment-pencil/" data-model-name="Pigment Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vddtgTuuhC4WjhgAH8y3pQ.jpg" alt="Byfrow Pigment Pencil on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>byfrow</div>                                        <div class="featured__title">Pigment Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tint"><span>Best Skin Tint</span></h3><p>No skin tint impressed our judges quite like the Kylie Cosmetics Skin Tint Blurring Elixir Foundation: a lightweight, light-to-medium-coverage, "your skin but better" formula. </p><p>"I loved this skin tint. It really impressed me, said <strong>Victoria</strong>. "It has a gorgeous texture: light, glowy and blurring. Really lovely overall!"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3154c22e-c8a5-11f1-b928-8dd43578c262">            <a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" data-model-name="Skin Tint Blurring Elixir Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pwMZYjHB6qCMotFxUEgcSn.jpg" alt="Kylie Cosmetics Skin Tint Blurring Elixir Foundation on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bronzer"><span>Best Bronzer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="6epwt4mF5X8YrXqRSt4fqY" name="next in beauty Victoria Beckham Beauty testing picture" alt="Victoria Magrath sitting on a sink applying the Victoria Beckham Beauty Colour Wash Bronze Water Tint" src="https://cdn.mos.cms.futurecdn.net/6epwt4mF5X8YrXqRSt4fqY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>I never thought a bronzer could be so impressive until I discovered Victoria Beckham Beauty's Colour Wash Bronze Water Tint, which imparts a sheer, sun-kissed glow to the skin. It seems our judges were equally blown away. </p><p>"Beautifully packaged, a gorgeous product with a beautiful finish. It's really special," says <strong>Victoria</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e8ca5ec-c8ca-11f1-ba39-4d2af699a405">            <a href="https://victoriabeckhambeauty.com/en-gb/products/colour-wash" data-model-name="Colour Wash Bronze Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J2tmiYU38cYAWf36VXJBoL.jpg" alt="Victoria Beckham Beauty Colour Wash Bronze Water Tint on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Bronze Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-blush"><span>Best Blush</span></h3><p>This year, it seems more is more when it comes to blush, and I'm certainly not complaining. If you're looking for a new one to add to your basket, our judges recommend Wonderskin's Wonder Blading All-Day Blush Stain.</p><p>"This product is highly pigmented yet surprisingly blendable," says <strong>Who What Wear UK senior shopping editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_1430934437729593329&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Fmarinaavraam%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Marina Avraam</strong></a>. "It melts into the skin before setting to a weightless, radiant stain with genuinely impressive staying power."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="c43af492-cafc-11f1-83f6-c90bebf75338">            <a href="https://eu.wonderskin.com/products/wonder-blading-all-day-blush-stain" data-model-name="Wonder Blading All-Day Blush Stain" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KcRiK3HgaSYT8GdeX2ncLa.jpg" alt="Wonderskin Wonder Blading All-Day Blush Stain on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wonderskin</div>                                        <div class="featured__title">Wonder Blading All-Day Blush Stain</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-product"><span>Best Eye Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UdQPGFQKDvxLmEv4Mtgh3P" name="next in beauty Charlotte Tilbury testing picture" alt="Ruby Hammer MBE testing the Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick" src="https://cdn.mos.cms.futurecdn.net/UdQPGFQKDvxLmEv4Mtgh3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>We love eyeshadow sticks for their quick and easy application, but it's no secret that they don't always deliver on pigment and staying power. However, Charlotte Tilbury's Exagger-Eyes Easy Eyeshadow Stick ticked all the boxes for our judges.</p><p>"This is a nice take on the classic cream eyeshadow stick. The shades are great," says <strong>global makeup artist and brand founder </strong><a href="https://go.redirectingat.com/?id=92X1711942&amp;xcust=whowhatwear_gb_7028146960469429305&amp;xs=1&amp;url=https%3A%2F%2Fwww.instagram.com%2Frubyhammer%2F&amp;sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Ruby Hammer MBE</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8446dd36-c8c9-11f1-b0d8-f5a12f64dcac">            <a href="https://www.spacenk.com/uk/makeup/eyes/eyeshadow/exagger-eyes-easy-eyeshadow-sticks-UK200063986.html" data-model-name="Exagger-Eyes Easy Eyeshadow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uX5Cy4afNadZ8GYkT2dqLQ.jpg" alt="Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick on a grey background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Exagger-Eyes Easy Eyeshadow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lash-enhancement"><span>Best Lash Enhancement</span></h3><p>Lash enhancements can be hard to get right, but Eyelure's Fluffy Underlash Pre-Glued Clusters delivered on every single level.</p><p>"These certainly take a bit of practice to apply, but once you’ve mastered it, you’re good to go," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "Considering they’re worn under your lash line, they’re surprisingly comfortable, but best of all, they look just like your natural lashes."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e4d021c-c8ab-11f1-8230-3d577359bc05">            <a href="https://www.boots.com/eylure-pre-glued-underlash-clusters-full-and-fluffy-10389005" data-model-name="Pre-Glued Underlash Clusters Fluffy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mwfxdiMPnWLt6NJ9qDfjPK.jpg" alt="Eylure London Underlash Pre-Glued Clusters Fluffy on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eylure</div>                                        <div class="featured__title">Pre-Glued Underlash Clusters Fluffy</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyeliner"><span>Best Eyeliner</span></h3><p>When you find an eyeliner you love, you keep hold of it forever. And when <strong>Ruby Hammer MBE</strong> says she's found an eyeliner she loves, you add it to your basket straight away.</p><p>"This is a great eyeliner that does exactly what you expect," <strong>Ruby</strong> says. "Just a great product. The dry-down is relatively quick, and once it sets, it stays put. I would be happy to have it in both my personal and professional kits."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="84c11082-c8ac-11f1-a5ca-176291df296f">            <a href="https://inglotcosmetics.com/en/eyeliners/99-939-amc-eyeliner-gel" data-model-name="AMC Eyeliner Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VvvovcMVjnbG5PqnsHmsVg.jpg" alt="Inglot AMC Eyeliner Gel – 77" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Inglot</div>                                        <div class="featured__title">AMC Eyeliner Gel – 77</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-mascara"><span>Best Mascara</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="S7BDqEggjeufa87jntwJwN" name="next in beauty Merit testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain testing a Merit mascara" src="https://cdn.mos.cms.futurecdn.net/S7BDqEggjeufa87jntwJwN-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many incredible mascaras out there, but it was Merit's Clean Volume Volumizing Tubing Mascara that really impressed our judges.</p><p>"This is a great addition to the Merit brand," says <strong>Ruby</strong>. "I like the little brush, and I love that [the formula] is tubing. It gave me better results than others [I have] tested."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4cf4-caf7-11f1-810e-39a2c9691292">            <a href="https://www.meritbeauty.com/en-uk/products/clean-volume-ukeu" data-model-name="Clean Volume Volumizing Tubing Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KPXJarkv2Ngx6dhGk7uyoj.jpg" alt="The Merit Clean Volume Volumizing Tubing Mascara on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Clean Volume Volumizing Tubing Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-palette"><span>Best Palette</span></h3><p>If there's one eyeshadow palette we can't get enough of this year, it's Makeup by Mario's Ethereal Eyes Eyeshadow Palette. Filled with 12 wearable shades and a mix of matte, metallic and shimmering finishes, you can create so many showstopping looks.</p><p>"A brilliant palette which I would happily recommend to others and have already bought for myself and my kit," says <strong>Ruby</strong>. "The formulas are fantastic."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ef4ddf7c-caf8-11f1-8a36-6d789ab43400">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-ethereal-eyes-eyeshadow-palette" data-model-name="Ethereal Eyes Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/z8PLhyEFdZywvBS7tepuTi.jpg" alt="Makeup by Mario's Ethereal Eyes Eyeshadow Palette on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">Ethereal Eyes Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-liner"><span>Best Lip Liner</span></h3><p>Never underestimate the power of a good lip liner. Especially Sacheu's DoubleDown Lip Definer, a two-in-one liner and balm. </p><p>"Why has no one thought of this before?" says <strong>entrepreneur and author </strong><a href="https://www.instagram.com/sharmadeanreid/" target="_blank"><strong>Sharmadean Reid MBE</strong></a>. "It's so good for someone who wants a less-than-perfect liner look."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b2f23768-c8a9-11f1-a088-1fd234bf37c8">            <a href="https://www.boots.com/sacheu-doubledown-lip-definer-1-3g-10390250" data-model-name="DoubleDown Lip Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TAL8duLRFpP4Bymm2R4LCZ.jpg" alt="Sacheu DoubleDown Lip Definer on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sacheu</div>                                        <div class="featured__title">DoubleDown Lip Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-colour-product"><span>Best Lip-Colour Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ffAQzgAayQjtkNEukwtXWY" name="next in beauty Hourglass testing picture" alt="Ruby Hammer MBE applying the Hourglass Phantom Blur Balm on her lips whilst looking into a compact mirror" src="https://cdn.mos.cms.futurecdn.net/ffAQzgAayQjtkNEukwtXWY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>If there's one brand that knows how to make an outstanding lip product, it's Hourglass, and Phantom Blur Balm is no exception.</p><p>A hybrid blurring lipstick and nourishing balm, it delivers a silky-smooth, soft-matte finish. "It's a really lovely product that I would happily use," says <strong>Ruby</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="72a8a286-cafd-11f1-95d9-2fc175a6d2ee">            <a href="https://www.spacenk.com/uk/makeup/lips/lip-gloss/phantom-blur-balm-UK200066317.html" data-model-name="Phantom Blur Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mjbhgpAaDVV3CW2VeRRMHK.jpg" alt="Hourglass Phantom Blur Balm on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Phantom Blur Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brush-for-makeup-application"><span>Best Brush for Makeup Application</span></h3><p>Sometimes, the tools you use are just as important as the products themselves. Our favourite makeup brush? The Domed Buffer Foundation Brush from Caia Cosmetics. </p><p>"This brush applies and diffuses your product evenly; it feels soft without loose bristles and picks up the product really well," says <strong>Marina</strong>. "The shape allows for good blush placement, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4b6e-caf7-11f1-81ab-c7684d605f30">            <a href="https://caiacosmetics.co.uk/uk/brushes-tools/brushes/makeup-brushes/domed-buffer-foundation-brush-13" data-model-name="Domed Buffer Foundation Brush F13" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gi9n4s88yRjqheukrxx2WF.jpg" alt="The Domed Buffer Foundation Brush from Caia Cosmetics on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CAIA Cosmetics</div>                                        <div class="featured__title">Domed Buffer Foundation Brush F13</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-finishing-product"><span>Best Finishing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="xsBkXi5pt695ckToNn6D3P" name="next in beauty Dior testing picture" alt="Who What Wear UK junior writer Brittany Davy testing the Dior Backstage Airflash Mist" src="https://cdn.mos.cms.futurecdn.net/xsBkXi5pt695ckToNn6D3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanyelizadavy</a>, Rebecca Munroe)</span></figcaption></figure><p>When you've spent time creating the perfect makeup look, you want to make sure you're using the best product to set it in place. Our judges couldn't get enough of Dior Beauty's Backstage Airflash Mist.</p><p>"I love that this product combines makeup-setting performance and hydration in one very fine, lightweight mist," says <strong>Marina</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="9cf1bc5c-caf9-11f1-87f0-9f252b5026f5">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-airflash-mist-E000001560.html" data-model-name="Backstage Airflash Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wnbzHVkSnQYwcXtXptccJT.jpg" alt="Dior Beauty Backstage Airflash Mist on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Airflash Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brow-product"><span>Best Brow Product</span></h3><p>We couldn't test the best makeup products without talking about brows. Possibly one of the hardest products to get right, our judges were blown away by the Brow Tamer from Shavata Singh. </p><p>"This is one of the best brow gels I've tried in a long time," says <strong>Eleanor</strong>. "The clear gel provides lasting hold that keeps brows in place, but they still feel flexible to the touch without that stiff feeling you get with some brow gels. It's easily layered and doesn't go flaky. I'm really pleased I discovered this product."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02cb9a62-cafe-11f1-bfe6-858847df10b4">            <a href="https://shavata.co.uk/products/brow-tamer" data-model-name="Brow Tamer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aEaKyJG8PCkw42rprHYC2o.jpg" alt="Shavata Singh Brow Tamer on an orange background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shavata Singh</div>                                        <div class="featured__title">Brow Tamer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-reformulation"><span>Best Reformulation</span></h3><p>It was big news in the beauty industry when Esteé Lauder decided to reformulate its iconic Double Wear foundation. We didn't think it could get any better, but the new formula has proved us wrong.</p><p>"A great shade range with full coverage," says <strong>Ruby</strong>. "It goes on heavily, but can be sheered out. It's great for people who require more depth of coverage."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="23f5f2fa-c8a6-11f1-a663-970186221413">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Stay-in-Place Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oGSDR2zf4HL6f4SKgQCBc7.jpg" alt="Esteé Lauder Double Wear Stay-in-Place Foundation on a blue background" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Stay-in-Place Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ "Cashmere Makeup" Is About to Dominate Winter 2026—These 9 Products Deliver ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The <a href="https://www.whowhatwear.com/beauty/makeup/autumn-winter-2026-beauty-trends">autumn/winter 2026 runways</a> have spoken: the "cashmere makeup" trend spotted at the shows of all the most coveted luxury fashion houses is about to dominate the season, and several professional makeup artists have already hopped on the trend, showcasing the most beautiful cashmere looks on the chicest celebs. Personally, after a long summer of constant heatwaves forcing me into a lightweight, stripped-back routine, I cannot wait to experiment with a more complete makeup look, and this trend feels like the perfect one to try. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="eLy7PBBXVF3kkP8C7DR8PR" name="Cashmere Makeup Trend" alt="Cashmere makeup on the Ottolinger, Akris, Shiatzy Chen and Situationist AW 2026 runways" src="https://cdn.mos.cms.futurecdn.net/eLy7PBBXVF3kkP8C7DR8PR-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Cashmere makeup on the Ottolinger, Akris, Shiatzy Chen and Situationist AW 2026 runways.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Ottolinger, Akris, Shiatzy Chen, Situationist AW 2026 - Launchmetrics Spotlight )</span></figcaption></figure><p>Favouring beige and <a href="https://www.whowhatwear.com/uk/best-brown-lip-glosses">brown</a> hues, a blurred, soft-focus finish and flushes of colour as opposed to overly pigmented tones, there’s just something about the cashmere makeup trend that feels particularly well-suited for the cold-weather seasons. And, after many attempts, I think I’ve found the perfect nine-step routine to achieve the ultimate cashmere makeup look. Keep scrolling to see and shop the nine makeup products I recommend so that you too can re-create the cashmere makeup look at home. </p><h3 class="article-body__section" id="section-what-is-cashmere-makeup"><span>What Is "Cashmere Makeup"?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="ggw2hSQpXmn97yG98my2FF" name="Cashmere Makeup Trend" alt="Cashmere makeup on Laura Harrier, Sadie Sink, Barbara Palvin and Mia Goth" src="https://cdn.mos.cms.futurecdn.net/ggw2hSQpXmn97yG98my2FF-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Cashmere makeup on Laura Harrier, Sadie Sink, Barbara Palvin and Mia Goth.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdxFT-ykt9m/?img_index=2" target="_blank">@lauraharrier</a>, <a href="https://www.instagram.com/p/DQsRyl2kiuF/?img_index=1" target="_blank">@ninapark</a>, <a href="https://www.instagram.com/p/DVmByxXjMSp/?img_index=1" target="_blank">@tobimakeup</a>, <a href="https://www.instagram.com/p/DKYVPTpxx5Z/?img_index=1" target="_blank">@ninapark</a>)</span></figcaption></figure><p>The cashmere makeup trend focuses on creating a soft-focus, velvety base featuring the neutral hues that mimic the cosy but weightless look and feel of a cashmere knit. Sitting somewhere between a matte and <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-makeup-products">dewy</a> finish, but without any of the glow or shine found in a typical makeup routine, the cashmere makeup aesthetic stays away from harsh lines and shimmery bases and instead focuses on a natural-looking, diffused look that’s perfectly suited to the current autumn and upcoming winter season.</p><h3 class="article-body__section" id="section-the-best-cashmere-makeup-products"><span>The Best Cashmere Makeup Products</span></h3><ul><li><strong>Best Cashmere Foundation: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001066.html" target="_blank">Dior Forever Skin Wear Foundation, £54</a></li><li><strong>Best Cashmere Concealer: </strong><a href="https://www.harrods.com/en-gb/p/chanel-ultra-le-teint-correcteur-waterproof-concealer-000000000007825644" target="_blank">Chanel Ultra Le Teint Le Correcteur, £42</a></li><li><strong>Best Cashmere Blush: </strong><a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/" target="_blank">MAC Skinfinish Colourstruck Blush, £28</a></li><li><strong>Best Cashmere Eyeshadow: </strong><a href="https://www.cultbeauty.co.uk/p/danessa-myricks-beauty-groundwork-palette-defining-neutrals-26g/14914562/" target="_blank">Danessa Myricks Groundwork Palette, £74</a></li><li><strong>Best Cashmere Lipstick: </strong><a href="https://www.boots.com/bobbi-brown-luxe-cashmere-matte-lipstick-10365267" target="_blank">Bobbi Brown Luxe Cashmere Matte Lipstick, £36</a></li></ul><h2 id="1-iconic-london-velvet-smooth-pore-refining-primer">1. Iconic London Velvet Smooth Pore Refining Primer </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b826-c280-11f1-9c0c-af50792048e1">            <a href="https://www.lookfantastic.com/p/iconic-london-velvet-smooth-pore-refining-primer-30ml/14990203/" data-model-name="Velvet Smooth Pore Refining Primer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PnNPCEJSDcQw644Bb6J6G7.jpg" alt="Iconic London , Velvet Smooth Pore Refining Primer" /><span class='featured__label standard__label'>Best Cashmere Primer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Iconic London </div>                                        <div class="featured__title">Velvet Smooth Pore Refining Primer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A <a href="https://www.whowhatwear.com/beauty/makeup/best-blurring-primers">blurring primer</a> is key to creating the cashmere makeup look, and Iconic London’s Velvet Smooth Pore Refining Primer is one of the best on the market. This whipped formula blurs and smooths the skin without feeling too heavy or flaking off, and it genuinely keeps my makeup on from morning until night without the need for reapplication. Not to mention that a little goes a very long way, so you won’t be running out of it anytime soon. My only note is that if you have extremely dehydrated skin, this product will be more effective with targeted use rather than over the entire face, as it can be rather drying if overdone.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effective blurring and pore-reducing primer </li><li class='list-item list-item-pros'>Feels weightless on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dry skin may have to use this sparingly as it can be too matte</li></ul></div></div>            </div>        </div><h2 id="2-dior-forever-skin-wear-foundation">2. Dior Forever Skin Wear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b8a8-c280-11f1-a51a-b5d35c851b95">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001066.html" data-model-name="Forever Skin Wear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jd6jE4TtKM6a7amkCZnxuE.jpg" alt="dior, Forever Skin Wear Foundation" /><span class='featured__label standard__label'>Best Cashmere Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>dior</div>                                        <div class="featured__title">Forever Skin Wear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dior’s Forever Skin Wear Foundation is a soft-matte formula that comes infused with hyaluronic acid, niacinamide and peptides, which help to plump the skin, repair the barrier and boost hydration, all whilst evening out skin tone, mattifying shine and blurring imperfections at the same time. I have <a href="https://www.whowhatwear.com/best-eczema-creams">eczema</a> and dry skin, so I didn’t expect to love this formula as much as I did; but as someone who runs naturally warm, I love that this foundation is heat- and humidity-resistant. My only suggestion to my fellow dry-skin sufferers is that it will require more skin prep than other <a href="https://www.whowhatwear.com/beauty/makeup/best-luxury-foundations">foundations</a> you typically opt for. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skincare-infused formula that features hyaluronic acid, niacinamide and peptides to hydrate the skin over time</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More expensive than other foundations on the market</li></ul></div></div>            </div>        </div><h2 id="3-chanel-ultra-le-teint-le-correcteur-flawless-finish-concealer">3. Chanel Ultra Le Teint Le Correcteur Flawless Finish Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b920-c280-11f1-a06f-c395d6dc303f">            <a href="https://www.harrods.com/en-gb/p/chanel-ultra-le-teint-correcteur-waterproof-concealer-000000000007825644" data-model-name="Ultra Le Teint Le Correcteur Flawless Finish Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8rnxHhofyNUrA7YiCxSqDR.jpg" alt="chanel, Ultra Le Teint Le Correcteur Flawless Finish Concealer" /><span class='featured__label standard__label'>Best Cashmere Concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Ultra Le Teint Le Correcteur Flawless Finish Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to giving my under-eye area a smooth, airbrushed appearance without making the rest of my makeup look overly done, Chanel’s Ultra Le Teint Le Correcteur Flawless Finish Concealer has been a favourite of mine for years. It’s a creamy but thicker formula that blends into the skin easily to conceal dark spots and brighten the under-eye. As a dry-skin sufferer, it does require slightly more skin prep than the more hydrating <a href="https://www.whowhatwear.com/uk/best-concealers">concealers</a> in my collection; however, it’s well worth it for the blurred and brightening effect it gives me.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting</li><li class='list-item list-item-pros'>Water-resistant formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so needs to be blended quickly</li></ul></div></div>            </div>        </div><h2 id="4-refy-skin-finish-setting-powder">4. Refy Skin Finish Setting Powder</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b98e-c280-11f1-96dd-bd07ce1df1b9">            <a href="https://refybeauty.com/products/skin-finish-water-based-powder?variant=41487512404107" data-model-name="Skin Finish Setting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f5aSD26WCjzzpuBNWbvpHV.jpg" alt="REFY, Skin Finish Setting Powder" /><span class='featured__label standard__label'>Best Cashmere Setting Powder</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Skin Finish Setting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want a setting powder that will blur pores and smooth skin texture without drying your skin out, look no further than <a href="https://www.whowhatwear.com/best-refy-makeup-products">Refy’s</a> Skin Finish Setting Powder. It has a cooling, almost water-like feel when you apply it, but it's one of the most effective loose powders I’ve ever tried. I also like that the powder is completely translucent, working on even the deepest skin tones. Just make sure to opt for the yellow powder if you have a warm undertone, and pink if you have a cool undertone like me. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effectively blurs pores and smooths skin texture without drying out skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can look cakey if too much powder is applied</li></ul></div></div>            </div>        </div><h2 id="5-mac-skinfinish-colourstruck-blush">5. MAC Skinfinish Colourstruck Blush</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58ba06-c280-11f1-8201-2359eb988c44">            <a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/" data-model-name="Skinfinish Colourstruck Blush in Film Noir Buff" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WWKwwcRuQmgeui6NAKr2Di.jpg" alt="MAC Cosmetics, Skinfinish Colourstruck Blush in Film Noir Buff" /><span class='featured__label standard__label'>Best Cashmere Blush</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Skinfinish Colourstruck Blush in Film Noir Buff</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A champion of the "anti-<a href="https://www.whowhatwear.com/beauty/makeup/best-nude-blushes">blush</a>" trend that's perfectly suited to the neutral hues found in the cashmere makeup aesthetic, MAC’s Skinfinish Colurstruck blush has become a firm favourite of mine. Available in 29 shades, I’m obsessed with its blurring effect and soft-focus finish. The shade ‘Film Noir Buff’ is a rich, warm chocolate, the perfect “cashmere” brown shade for deeper skin tones, but there are also plenty of other hues for those with a paler complexion. My only recommendation would be to prep your skin properly if you have dry or mature skin. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has of large number nude shades suited to a wide range of skin tones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Requires more skin prep for those with dry or mature  skin</li></ul></div></div>            </div>        </div><h2 id="6-marc-jacobs-beauty-legally-bronze-bronzer">6. Marc Jacobs Beauty Legally Bronze Bronzer</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58ba74-c280-11f1-b9fe-ad38e542f893">            <a href="https://www.selfridges.com/GB/en/product/marc-jacobs-beauty-legally-bronze-bronzer-11g_R04645937/" data-model-name="Legally Bronze Bronzer in 45 Medium Plus" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JL9iPPmJU5ZPk8m92CDFAn.jpg" alt="MARC JACOBS BEAUTY, Legally Bronze Bronzer in 45 Medium Plus" /><span class='featured__label standard__label'>Best Cashmere Bronzer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MARC JACOBS BEAUTY</div>                                        <div class="featured__title">Legally Bronze Bronzer in 45 Medium Plus</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Designed to give a blurred, second-skin finish, <a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs Beauty's</a> Legally Bronze Bronzer is one of the most natural-looking <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzers</a> I've ever tried. It blends into the cheeks effortlessly, giving a muted warmth and adding a sun-kissed effect rather than an overly muddy streak. It’s very subtle, so if you prefer a more dramatic look, you’ll need to add multiple layers, but for a cashmere makeup look, one swipe and blend is the perfect amount. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a natural, second-skin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Chrome packaging collects fingerprints and stains easily</li></ul></div></div>            </div>        </div><h2 id="7-danessa-myricks-beauty-groundwork-palette">7. Danessa Myricks Beauty Groundwork Palette</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58baec-c280-11f1-a240-3d7583bf90c0">            <a href="https://www.cultbeauty.co.uk/p/danessa-myricks-beauty-groundwork-palette-defining-neutrals-26g/14914562/" data-model-name="Groundwork Palette in Defining Neutrals " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7hT9gkFnCWQFyz7he3yRc4.jpg" alt="Danessa Myricks Beauty , Groundwork Palette in Defining Neutrals" /><span class='featured__label standard__label'>Best Cashmere Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Danessa Myricks Beauty </div>                                        <div class="featured__title">Groundwork Palette in Defining Neutrals </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Filled with 10 easy-to-use beige and brown shades, each available in both pomade and powder formulas, Danessa Myricks’ Groundwork <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-palettes">eyeshadow palette</a> in Defining Neutrals is perfect for creating a cashmere-coded eye look. With the dreamiest velvet finish that doesn’t budge throughout the day, this multi-use formula can also be used on the lips and cheeks to create a cohesive neutral look. Finish off with a dark <a href="https://www.whowhatwear.com/best-brown-mascaras">brown mascara</a> to keep everything tonal, and the result will be a plush eye look that feels so effortless but still very polished and intentional. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Versatile product that can be used on the eyes, lips, cheeks and brows for a cohesive look</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Powder formula can fallout into the pomade side of the palette easily which can get messy</li></ul></div></div>            </div>        </div><h2 id="8-charlotte-tilbury-lip-cheat-contour-duo">8. Charlotte Tilbury Lip Cheat Contour Duo </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58bbd2-c280-11f1-a61c-59b4f6843919">            <a href="https://www.charlottetilbury.com/uk/product/lip-cheat-contour-duo-tan" data-model-name="Lip Cheat Contour Duo in Tan" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FAkgAvHxtJjv6NudpGcRw9.jpg" alt="Charlotte Tilbury, Lip Cheat Contour Duo in Tan" /><span class='featured__label standard__label'>Best Cashmere Lip Liner</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Lip Cheat Contour Duo in Tan</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to the cashmere aesthetic, a nude, contoured lip plays a key role in creating the look. Charlotte Tilbury's Lip Cheat Contour Duo is a creamy, dual-ended pencil that allows you to sculpt and fill in your lips in one. The creamy yet soft matte pencil glides onto lips easily without tugging and creates the voluminous pout that I’m always after. The shade ‘Deep’ is perfect for my <a href="https://www.whowhatwear.com/beauty/makeup/best-lip-liners-for-dark-skin">dark skin</a> tone; however, there are also three lighter nude shades for those with paler complexions. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effortless contouring formula that gives the illusion of plumper lips</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less long-lasting than other formulas</li></ul></div></div>            </div>        </div><h2 id="9-bobbi-brown-luxe-cashmere-matte-lipstick">9. Bobbi Brown Luxe Cashmere Matte Lipstick </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58bb5a-c280-11f1-aaba-ab7e4771eca6">            <a href="https://www.boots.com/bobbi-brown-luxe-cashmere-matte-lipstick-10365267" data-model-name="Luxe Cashmere Matte Lipstick in Espresso" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TbqLAetk3cgbQShXFWmACF.jpg" alt="Bobbi Brown , Luxe Cashmere Matte Lipstick in Espresso" /><span class='featured__label standard__label'>Best Cashmere Lipstick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bobbi Brown </div>                                        <div class="featured__title">Luxe Cashmere Matte Lipstick in Espresso</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Described as "an ultra-matte finish with a hydrating, cashmere-soft feel", Bobbi Brown’s Luxe Cashmere Matte Lipstick is the perfect finishing touch to your cashmere lip combo. With eight nude shades to choose from, this product is perfect for that diffused, "<a href="https://www.whowhatwear.com/beauty/makeup/best-bitten-lip-products">just bitten" lip</a> look that defines the cashmere makeup aesthetic. If you have dry lips or a cut, you do need to be careful, as this product can cling to patches if overdone. However, it’s an extremely comfortable formula that feels way less heavy than a traditional lipstick.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-wearing and waterproof formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can cling to dry patches and fine lines if over-applied</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/cashmere-makeup-trend</link>
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                            <![CDATA[ Here's how to get the look. ]]>
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                                                                        <pubDate>Sun, 11 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Oct 2026 11:51:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@lauraharrier]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cashmere makeup on Laura Harrier]]></media:description>                                                            <media:text><![CDATA[Cashmere makeup on Laura Harrier]]></media:text>
                                <media:title type="plain"><![CDATA[Cashmere makeup on Laura Harrier]]></media:title>
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                            <article>
                                <p>The <a href="https://www.whowhatwear.com/beauty/makeup/autumn-winter-2026-beauty-trends">autumn/winter 2026 runways</a> have spoken: the "cashmere makeup" trend spotted at the shows of all the most coveted luxury fashion houses is about to dominate the season, and several professional makeup artists have already hopped on the trend, showcasing the most beautiful cashmere looks on the chicest celebs. Personally, after a long summer of constant heatwaves forcing me into a lightweight, stripped-back routine, I cannot wait to experiment with a more complete makeup look, and this trend feels like the perfect one to try. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="eLy7PBBXVF3kkP8C7DR8PR" name="Cashmere Makeup Trend" alt="Cashmere makeup on the Ottolinger, Akris, Shiatzy Chen and Situationist AW 2026 runways" src="https://cdn.mos.cms.futurecdn.net/eLy7PBBXVF3kkP8C7DR8PR-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Cashmere makeup on the Ottolinger, Akris, Shiatzy Chen and Situationist AW 2026 runways.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Ottolinger, Akris, Shiatzy Chen, Situationist AW 2026 - Launchmetrics Spotlight )</span></figcaption></figure><p>Favouring beige and <a href="https://www.whowhatwear.com/uk/best-brown-lip-glosses">brown</a> hues, a blurred, soft-focus finish and flushes of colour as opposed to overly pigmented tones, there’s just something about the cashmere makeup trend that feels particularly well-suited for the cold-weather seasons. And, after many attempts, I think I’ve found the perfect nine-step routine to achieve the ultimate cashmere makeup look. Keep scrolling to see and shop the nine makeup products I recommend so that you too can re-create the cashmere makeup look at home. </p><h3 class="article-body__section" id="section-what-is-cashmere-makeup"><span>What Is "Cashmere Makeup"?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="ggw2hSQpXmn97yG98my2FF" name="Cashmere Makeup Trend" alt="Cashmere makeup on Laura Harrier, Sadie Sink, Barbara Palvin and Mia Goth" src="https://cdn.mos.cms.futurecdn.net/ggw2hSQpXmn97yG98my2FF-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Cashmere makeup on Laura Harrier, Sadie Sink, Barbara Palvin and Mia Goth.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdxFT-ykt9m/?img_index=2" target="_blank">@lauraharrier</a>, <a href="https://www.instagram.com/p/DQsRyl2kiuF/?img_index=1" target="_blank">@ninapark</a>, <a href="https://www.instagram.com/p/DVmByxXjMSp/?img_index=1" target="_blank">@tobimakeup</a>, <a href="https://www.instagram.com/p/DKYVPTpxx5Z/?img_index=1" target="_blank">@ninapark</a>)</span></figcaption></figure><p>The cashmere makeup trend focuses on creating a soft-focus, velvety base featuring the neutral hues that mimic the cosy but weightless look and feel of a cashmere knit. Sitting somewhere between a matte and <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-makeup-products">dewy</a> finish, but without any of the glow or shine found in a typical makeup routine, the cashmere makeup aesthetic stays away from harsh lines and shimmery bases and instead focuses on a natural-looking, diffused look that’s perfectly suited to the current autumn and upcoming winter season.</p><h3 class="article-body__section" id="section-the-best-cashmere-makeup-products"><span>The Best Cashmere Makeup Products</span></h3><ul><li><strong>Best Cashmere Foundation: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001066.html" target="_blank">Dior Forever Skin Wear Foundation, £54</a></li><li><strong>Best Cashmere Concealer: </strong><a href="https://www.harrods.com/en-gb/p/chanel-ultra-le-teint-correcteur-waterproof-concealer-000000000007825644" target="_blank">Chanel Ultra Le Teint Le Correcteur, £42</a></li><li><strong>Best Cashmere Blush: </strong><a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/" target="_blank">MAC Skinfinish Colourstruck Blush, £28</a></li><li><strong>Best Cashmere Eyeshadow: </strong><a href="https://www.cultbeauty.co.uk/p/danessa-myricks-beauty-groundwork-palette-defining-neutrals-26g/14914562/" target="_blank">Danessa Myricks Groundwork Palette, £74</a></li><li><strong>Best Cashmere Lipstick: </strong><a href="https://www.boots.com/bobbi-brown-luxe-cashmere-matte-lipstick-10365267" target="_blank">Bobbi Brown Luxe Cashmere Matte Lipstick, £36</a></li></ul><h2 id="1-iconic-london-velvet-smooth-pore-refining-primer">1. Iconic London Velvet Smooth Pore Refining Primer </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b826-c280-11f1-9c0c-af50792048e1">            <a href="https://www.lookfantastic.com/p/iconic-london-velvet-smooth-pore-refining-primer-30ml/14990203/" data-model-name="Velvet Smooth Pore Refining Primer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PnNPCEJSDcQw644Bb6J6G7.jpg" alt="Iconic London , Velvet Smooth Pore Refining Primer" /><span class='featured__label standard__label'>Best Cashmere Primer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Iconic London </div>                                        <div class="featured__title">Velvet Smooth Pore Refining Primer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A <a href="https://www.whowhatwear.com/beauty/makeup/best-blurring-primers">blurring primer</a> is key to creating the cashmere makeup look, and Iconic London’s Velvet Smooth Pore Refining Primer is one of the best on the market. This whipped formula blurs and smooths the skin without feeling too heavy or flaking off, and it genuinely keeps my makeup on from morning until night without the need for reapplication. Not to mention that a little goes a very long way, so you won’t be running out of it anytime soon. My only note is that if you have extremely dehydrated skin, this product will be more effective with targeted use rather than over the entire face, as it can be rather drying if overdone.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effective blurring and pore-reducing primer </li><li class='list-item list-item-pros'>Feels weightless on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dry skin may have to use this sparingly as it can be too matte</li></ul></div></div>            </div>        </div><h2 id="2-dior-forever-skin-wear-foundation">2. Dior Forever Skin Wear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b8a8-c280-11f1-a51a-b5d35c851b95">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001066.html" data-model-name="Forever Skin Wear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jd6jE4TtKM6a7amkCZnxuE.jpg" alt="dior, Forever Skin Wear Foundation" /><span class='featured__label standard__label'>Best Cashmere Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>dior</div>                                        <div class="featured__title">Forever Skin Wear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dior’s Forever Skin Wear Foundation is a soft-matte formula that comes infused with hyaluronic acid, niacinamide and peptides, which help to plump the skin, repair the barrier and boost hydration, all whilst evening out skin tone, mattifying shine and blurring imperfections at the same time. I have <a href="https://www.whowhatwear.com/best-eczema-creams">eczema</a> and dry skin, so I didn’t expect to love this formula as much as I did; but as someone who runs naturally warm, I love that this foundation is heat- and humidity-resistant. My only suggestion to my fellow dry-skin sufferers is that it will require more skin prep than other <a href="https://www.whowhatwear.com/beauty/makeup/best-luxury-foundations">foundations</a> you typically opt for. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skincare-infused formula that features hyaluronic acid, niacinamide and peptides to hydrate the skin over time</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More expensive than other foundations on the market</li></ul></div></div>            </div>        </div><h2 id="3-chanel-ultra-le-teint-le-correcteur-flawless-finish-concealer">3. Chanel Ultra Le Teint Le Correcteur Flawless Finish Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b920-c280-11f1-a06f-c395d6dc303f">            <a href="https://www.harrods.com/en-gb/p/chanel-ultra-le-teint-correcteur-waterproof-concealer-000000000007825644" data-model-name="Ultra Le Teint Le Correcteur Flawless Finish Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8rnxHhofyNUrA7YiCxSqDR.jpg" alt="chanel, Ultra Le Teint Le Correcteur Flawless Finish Concealer" /><span class='featured__label standard__label'>Best Cashmere Concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Ultra Le Teint Le Correcteur Flawless Finish Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to giving my under-eye area a smooth, airbrushed appearance without making the rest of my makeup look overly done, Chanel’s Ultra Le Teint Le Correcteur Flawless Finish Concealer has been a favourite of mine for years. It’s a creamy but thicker formula that blends into the skin easily to conceal dark spots and brighten the under-eye. As a dry-skin sufferer, it does require slightly more skin prep than the more hydrating <a href="https://www.whowhatwear.com/uk/best-concealers">concealers</a> in my collection; however, it’s well worth it for the blurred and brightening effect it gives me.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting</li><li class='list-item list-item-pros'>Water-resistant formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so needs to be blended quickly</li></ul></div></div>            </div>        </div><h2 id="4-refy-skin-finish-setting-powder">4. Refy Skin Finish Setting Powder</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58b98e-c280-11f1-96dd-bd07ce1df1b9">            <a href="https://refybeauty.com/products/skin-finish-water-based-powder?variant=41487512404107" data-model-name="Skin Finish Setting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f5aSD26WCjzzpuBNWbvpHV.jpg" alt="REFY, Skin Finish Setting Powder" /><span class='featured__label standard__label'>Best Cashmere Setting Powder</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Skin Finish Setting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want a setting powder that will blur pores and smooth skin texture without drying your skin out, look no further than <a href="https://www.whowhatwear.com/best-refy-makeup-products">Refy’s</a> Skin Finish Setting Powder. It has a cooling, almost water-like feel when you apply it, but it's one of the most effective loose powders I’ve ever tried. I also like that the powder is completely translucent, working on even the deepest skin tones. Just make sure to opt for the yellow powder if you have a warm undertone, and pink if you have a cool undertone like me. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effectively blurs pores and smooths skin texture without drying out skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can look cakey if too much powder is applied</li></ul></div></div>            </div>        </div><h2 id="5-mac-skinfinish-colourstruck-blush">5. MAC Skinfinish Colourstruck Blush</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58ba06-c280-11f1-8201-2359eb988c44">            <a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/" data-model-name="Skinfinish Colourstruck Blush in Film Noir Buff" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WWKwwcRuQmgeui6NAKr2Di.jpg" alt="MAC Cosmetics, Skinfinish Colourstruck Blush in Film Noir Buff" /><span class='featured__label standard__label'>Best Cashmere Blush</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Skinfinish Colourstruck Blush in Film Noir Buff</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A champion of the "anti-<a href="https://www.whowhatwear.com/beauty/makeup/best-nude-blushes">blush</a>" trend that's perfectly suited to the neutral hues found in the cashmere makeup aesthetic, MAC’s Skinfinish Colurstruck blush has become a firm favourite of mine. Available in 29 shades, I’m obsessed with its blurring effect and soft-focus finish. The shade ‘Film Noir Buff’ is a rich, warm chocolate, the perfect “cashmere” brown shade for deeper skin tones, but there are also plenty of other hues for those with a paler complexion. My only recommendation would be to prep your skin properly if you have dry or mature skin. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has of large number nude shades suited to a wide range of skin tones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Requires more skin prep for those with dry or mature  skin</li></ul></div></div>            </div>        </div><h2 id="6-marc-jacobs-beauty-legally-bronze-bronzer">6. Marc Jacobs Beauty Legally Bronze Bronzer</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58ba74-c280-11f1-b9fe-ad38e542f893">            <a href="https://www.selfridges.com/GB/en/product/marc-jacobs-beauty-legally-bronze-bronzer-11g_R04645937/" data-model-name="Legally Bronze Bronzer in 45 Medium Plus" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JL9iPPmJU5ZPk8m92CDFAn.jpg" alt="MARC JACOBS BEAUTY, Legally Bronze Bronzer in 45 Medium Plus" /><span class='featured__label standard__label'>Best Cashmere Bronzer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MARC JACOBS BEAUTY</div>                                        <div class="featured__title">Legally Bronze Bronzer in 45 Medium Plus</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Designed to give a blurred, second-skin finish, <a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs Beauty's</a> Legally Bronze Bronzer is one of the most natural-looking <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzers</a> I've ever tried. It blends into the cheeks effortlessly, giving a muted warmth and adding a sun-kissed effect rather than an overly muddy streak. It’s very subtle, so if you prefer a more dramatic look, you’ll need to add multiple layers, but for a cashmere makeup look, one swipe and blend is the perfect amount. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a natural, second-skin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Chrome packaging collects fingerprints and stains easily</li></ul></div></div>            </div>        </div><h2 id="7-danessa-myricks-beauty-groundwork-palette">7. Danessa Myricks Beauty Groundwork Palette</h2>        <div class="featured_product_block featured_block_standard" data-id="9c58baec-c280-11f1-a240-3d7583bf90c0">            <a href="https://www.cultbeauty.co.uk/p/danessa-myricks-beauty-groundwork-palette-defining-neutrals-26g/14914562/" data-model-name="Groundwork Palette in Defining Neutrals " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7hT9gkFnCWQFyz7he3yRc4.jpg" alt="Danessa Myricks Beauty , Groundwork Palette in Defining Neutrals" /><span class='featured__label standard__label'>Best Cashmere Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Danessa Myricks Beauty </div>                                        <div class="featured__title">Groundwork Palette in Defining Neutrals </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Filled with 10 easy-to-use beige and brown shades, each available in both pomade and powder formulas, Danessa Myricks’ Groundwork <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-palettes">eyeshadow palette</a> in Defining Neutrals is perfect for creating a cashmere-coded eye look. With the dreamiest velvet finish that doesn’t budge throughout the day, this multi-use formula can also be used on the lips and cheeks to create a cohesive neutral look. Finish off with a dark <a href="https://www.whowhatwear.com/best-brown-mascaras">brown mascara</a> to keep everything tonal, and the result will be a plush eye look that feels so effortless but still very polished and intentional. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Versatile product that can be used on the eyes, lips, cheeks and brows for a cohesive look</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Powder formula can fallout into the pomade side of the palette easily which can get messy</li></ul></div></div>            </div>        </div><h2 id="8-charlotte-tilbury-lip-cheat-contour-duo">8. Charlotte Tilbury Lip Cheat Contour Duo </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58bbd2-c280-11f1-a61c-59b4f6843919">            <a href="https://www.charlottetilbury.com/uk/product/lip-cheat-contour-duo-tan" data-model-name="Lip Cheat Contour Duo in Tan" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FAkgAvHxtJjv6NudpGcRw9.jpg" alt="Charlotte Tilbury, Lip Cheat Contour Duo in Tan" /><span class='featured__label standard__label'>Best Cashmere Lip Liner</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Lip Cheat Contour Duo in Tan</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to the cashmere aesthetic, a nude, contoured lip plays a key role in creating the look. Charlotte Tilbury's Lip Cheat Contour Duo is a creamy, dual-ended pencil that allows you to sculpt and fill in your lips in one. The creamy yet soft matte pencil glides onto lips easily without tugging and creates the voluminous pout that I’m always after. The shade ‘Deep’ is perfect for my <a href="https://www.whowhatwear.com/beauty/makeup/best-lip-liners-for-dark-skin">dark skin</a> tone; however, there are also three lighter nude shades for those with paler complexions. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Effortless contouring formula that gives the illusion of plumper lips</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less long-lasting than other formulas</li></ul></div></div>            </div>        </div><h2 id="9-bobbi-brown-luxe-cashmere-matte-lipstick">9. Bobbi Brown Luxe Cashmere Matte Lipstick </h2>        <div class="featured_product_block featured_block_standard" data-id="9c58bb5a-c280-11f1-aaba-ab7e4771eca6">            <a href="https://www.boots.com/bobbi-brown-luxe-cashmere-matte-lipstick-10365267" data-model-name="Luxe Cashmere Matte Lipstick in Espresso" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TbqLAetk3cgbQShXFWmACF.jpg" alt="Bobbi Brown , Luxe Cashmere Matte Lipstick in Espresso" /><span class='featured__label standard__label'>Best Cashmere Lipstick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bobbi Brown </div>                                        <div class="featured__title">Luxe Cashmere Matte Lipstick in Espresso</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Described as "an ultra-matte finish with a hydrating, cashmere-soft feel", Bobbi Brown’s Luxe Cashmere Matte Lipstick is the perfect finishing touch to your cashmere lip combo. With eight nude shades to choose from, this product is perfect for that diffused, "<a href="https://www.whowhatwear.com/beauty/makeup/best-bitten-lip-products">just bitten" lip</a> look that defines the cashmere makeup aesthetic. If you have dry lips or a cut, you do need to be careful, as this product can cling to patches if overdone. However, it’s an extremely comfortable formula that feels way less heavy than a traditional lipstick.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-wearing and waterproof formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can cling to dry patches and fine lines if over-applied</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Taylor! Britney! Nicole! Gucci Westman Has Made a Career Out of Perfecting Celebrity Skin—Meet Her New Foundation ]]></title>
                                                                                                <dc:content><![CDATA[ <figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="uBYAbhwEDtJtSxs5D9YvPf" name="nicole kidman 1200 x 1200" alt="Nicole Kidman wearing a gold dress with roses" src="https://cdn.mos.cms.futurecdn.net/uBYAbhwEDtJtSxs5D9YvPf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nicolekidman/p/Dc-Df7WDlTI/?img_index=2" target="_blank">@nicolekidman</a>)</span></figcaption></figure><p>As a girlie who's passionate about <a href="https://www.whowhatwear.com/best-foundations" target="_blank">foundation</a>, this article is already exciting to write. I've tried a ton of formulas over my yearslong career as a beauty editor, but there's one formula on my vanity lately that's become extra special to me. I consider it so for a few reasons. One, it was made by renowned celebrity makeup artist <a href="https://www.instagram.com/gucciwestman/?hl=en&amp;g=5" target="_blank">Gucci Westman</a>. Westman's long list of A-list celebrity clientele speaks for itself, as it includes everyone from Nicole Kidman and Britney Spears to Taylor Swift and Jennifer Aniston. </p><p>That said, it's safe to say that she knows a thing or two about what makes the perfect foundation. "I've been looking for a foundation like this my entire career, and I knew we had to do it the right way," Westman tells me. "I wanted it to blur, diminish the look of texture, and feel like nothing on the skin." Another major plus is that this formula is a clean one, which, given how Westman wanted the formula to perform, wasn't easy. "All of these benefits were incredibly difficult to achieve without silicones or microplastics," she added.</p><p>Another reason I consider this formula the crème de la crème is that I struggle with dark spots, dehydration, and a bit of skin-barrier damage. You can imagine finding the right foundation to work with those issues is tough. Some foundations emphasize texture and make me look dry after a few hours, but this one is <em>so </em>elite and practically presses the delete button on all the above struggles. For my full review, along with everything else you need to know about this formula, keep reading below.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="oQZLuKQVAYBuf3UNepZwEB" name="gucci nicole" alt="Gucci Westman does Nicole Kidman's makeup" src="https://cdn.mos.cms.futurecdn.net/oQZLuKQVAYBuf3UNepZwEB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZz4BaHFaXP/?hl=en&amp;img_index=1" target="_blank">@gucciwestman</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-westman-atelier-supreme-bio-complex-liquid-foundation"><span>Westman Atelier Suprême Bio-Complex Liquid Foundation</span></h2>        <div class="featured_product_block featured_block_standard" data-id="a6e9433e-b83d-11f1-9807-e94116f58b51">            <a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?skuId=2897510" data-model-name="Suprême Bio-Complex Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iYhTLoEvzHGccSpAByxdri.jpg" alt="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides - Atelier T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Suprême Bio-Complex Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The goal here, as with all Westman Atelier products, was to create makeup that actually does something for your skin while giving it that flawless, pore-less appearance. "A perfect base is everything," Westman says. "I wanted our foundation to actively improve your skin over time rather than just covering it. It took me three years to create this formula, and I wanted to make sure that we really blended skincare with makeup." </p><p>The formula is extra special because of this. Loaded with powerhouse skincare ingredients, it's more than just your average foundation. Westman wanted to share her love for buzzy ingredients like <a href="https://www.whowhatwear.com/beauty/exosomes-in-skincare" target="_blank">exosomes</a> through this formula as well. "I became obsessed with bringing exosome technology into the Suprême foundation formula," she shares. "Exosomes are actually smaller than the size of a pore, so they can go deeper into the skin's surface for more potent results. It doesn't feel like a foundation. It feels like you're wearing your favorite serum. It’s your skin, but better."</p><p>A few more things to note: This foundation comes in 30 shades and retails for $69. It may not be drugstore-priced, but if you have the means to splurge, this is one of the few luxury foundations I'd easily and happily spend the money on.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-ingredients"><span>The Ingredients</span></h2><p>Here is a quick breakdown of all the ingredients to know about in this does-it-all foundation.</p><ul><li><strong>Suprême Bio-Complex: </strong>A blend of peptides and vitamins that jump-starts skin renewal, smooths, visibly brightens overall tone, and firms.</li><li><strong>Biocompatible pigments and amino acid powders:</strong> Melt into the skin immediately for payoff that lasts, blurs, and absorbs excess oil.</li><li><strong>Sunflower, rosemary, and seaweed extracts:</strong> Antioxidant blend that restores the skin barrier, soothes, and smooths skin.</li><li><strong>Niacinamide: </strong>Helps strengthen and support the skin barrier, calms irritation, fades dark spots.</li></ul><h2 class="article-body__section" id="section-my-review"><span>My Review</span></h2><p>If you couldn't tell from my earlier statements, this formula is hands down my new favorite. For starters, it's so easy to apply. It provides medium coverage upon first swipes, but it's so easy to build up if you'd like a little extra coverage. What I was most amazed by is that my dark spots virtually disappeared as soon as I gave this a swipe. Usually, I find that I have to go in with a concealer to cover those or just accept that, despite wearing foundation, my dark spots will most likely still be visible. I really could not get over how nicely it camouflaged those without feeling heavy or caky on the skin. </p><p>It also gives you that subtly airbrushed look that doesn't look overly done. Instead, it just looks like your natural skin! I can tell Westman put a lot of thought and effort into this formula just by how it sits on the skin. She was right about the whole "feels more like a serum" thing. While I would categorize this as more of a soft matte formula, it's never drying or appears patchy after long hours of wear. It adds just the right amount of hydration and melts right into your skin.</p><p>I also try to be a more conscious consumer and have been searching for the perfect clean foundation formula for a while. This one is definitely my top contender in that category. I really can't say enough good things. As a picky beauty editor, it's hard to find formulas that really speak to me, but this one's ability to cover those dark spots so easily along with how well it sits on the skin really make it a winner. </p><p>And while I don't have dry skin, I could see this formula being good for most skin types, as it's a perfect mix of dewy and matte. It doesn't swing too far either way, making it really nice to use, and it's comfortable on the skin. And, most importantly, for my fellow acne-prone folks, this did not break me out at all. In fact, it covered some angry, inflamed, red areas beautifully.</p><h3 class="article-body__section" id="section-more-westman-atelier-products-i-love"><span>More Westman Atelier Products I Love</span></h3>        <div class="featured_product_block featured_block_standard" data-id="867251aa-b841-11f1-8ed0-674c7dc573cc">            <a href="https://www.sephora.com/product/skin-activator-serum-with-hyaluronic-acid-niacinamide-P504921" data-model-name="Skin Activator Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ETd9PipoVw9tRSLu3Hmd4U.jpg" alt="Skin Activator Serum With Hyaluronic Acid + Niacinamide" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Skin Activator Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've had my eye on Westman's Skin Activator basically since it launched because it seems like another perfect base product. Westman told me she begins all her looks with this to really create a solid base for foundation. "It's the perfect base," she says. "I like to pump Suprême Bio-Complex Liquid Foundation onto my fingertips and blend it in like I would a favorite serum."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="86725204-b841-11f1-aaef-a949e0d4f449">            <a href="https://www.sephora.com/product/westman-atelier-face-trace-contour-stick-P468433?skuId=2434108&amp;icid2=products%20grid:p468433:product" data-model-name="Face Trace Cream Contour Stick - Biscuit" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rKXL7bVqiK3ZswyyMkgb3d.jpg" alt="Face Trace Cream Contour Stick - Biscuit" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Face Trace Cream Contour Stick - Biscuit</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This cream contour stick is another one both Westman and I love. "I reach for Face Trace, Baby Cheeks, and Lit Up for my everyday look: a little contour to shape, blush for flushed-from-within color, and highlight exactly where light would naturally hit the skin," she says.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="86725268-b841-11f1-8d4d-17a9133b1253">            <a href="https://www.sephora.com/product/westman-atelier-mini-petite-baby-cheeks-lip-cheek-cream-blush-stick-P506281?skuId=2670990&amp;icid2=products%20grid:p506281:product" data-model-name="Mini Petite Baby Cheeks Lip + Cheek Cream Blush Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cNWxQMKsNFYKDuLPv3ybbe.jpg" alt="Mini Petite Baby Cheeks Lip + Cheek Cream Blush Stick - Petal" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Mini Petite Baby Cheeks Lip + Cheek Cream Blush Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This blush stick comes in some really pretty colors and is perfect to travel with. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="867252c2-b841-11f1-8af8-83c0cbe9afd5">            <a href="https://www.sephora.com/product/liquid-foundation-brush-P525185?skuId=2897338&amp;icid2=products%20grid:p525185:product" data-model-name="Liquid Foundation Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vxwXjSfekdpkMHHcHvrvKg.jpg" alt="Liquid Foundation Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Liquid Foundation Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Normally, I wouldn't say you have to spend a lot of money on a foundation brush, but there is something so elite about this one. It has synthetic bristles and just gives your foundation such a professional-looking finish. Westman, of course, says it's a staple in her kit. "When I have a little more time, I'll reach for the new Liquid Foundation Brush that I crafted with a rounded head to seamlessly reach every nuanced little nook and cranny of the face."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8672531c-b841-11f1-af2f-03c0f12dca3e">            <a href="https://www.sephora.com/product/sun-tone-bronzing-drops-P514681?skuId=2845667" data-model-name="Sun Tone Hydrating Matte Bronzing Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Xetfx6jGdYPWgJHW8jGVZj.jpg" alt="Sun Tone Hydrating Matte Bronzing Drops - Soleil Parfait 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Sun Tone Hydrating Matte Bronzing Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love a good bronzer and these drops are so perfectly lightweight. They pair really well with the foundation while adding extra hydration to the skin with carrot oil and a prebiotic complex.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="86725380-b841-11f1-af3e-238b31fc8675">            <a href="https://www.sephora.com/product/hydrobalm-tinted-lipstick-P520826?skuId=2942142&amp;icid2=products%20grid:p520826:product" data-model-name="Hydrobalm Sheer Tinted Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5fW3sqRj67rNWaHV8uSdEJ.jpg" alt="Hydrobalm Sheer Tinted Lipstick With Peptides and Hyaluronic Acid - English Rose" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Hydrobalm Sheer Tinted Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sheer hydrating balm lipsticks are tricky for me, but I love the shades this one comes in. They provide the perfect wash of color on your lips on days you want to add a little something extra without doing a full bold lip.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cc48c648-b862-11f1-a346-056a5766f741">            <a href="https://www.sephora.com/product/westman-atelier-lit-up-highlight-stick-P468430?skuId=2648038&amp;icid2=products%20grid:p468430:product" data-model-name="Lit Up Glassy Gel Highlighter Stick - Pärla" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oSeKFwFFtcL22UULYs2QFN.jpg" alt="Lit Up Glassy Gel Highlighter Stick - Pärla" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Lit Up Glassy Gel Highlighter Stick - Pärla</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the perfect everyday highlighter that adds luminosity without making you look shiny.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/westman-atelier-supreme-bio-complex-foundation-liquid-review</link>
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                            <![CDATA[ *Squeals with delight.* ]]>
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                                                                        <pubDate>Sat, 26 Sep 2026 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shawna Hudson ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@nicolekidman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nicole Kidman wearing a gold dress with roses]]></media:description>                                                            <media:text><![CDATA[Nicole Kidman wearing a gold dress with roses]]></media:text>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="uBYAbhwEDtJtSxs5D9YvPf" name="nicole kidman 1200 x 1200" alt="Nicole Kidman wearing a gold dress with roses" src="https://cdn.mos.cms.futurecdn.net/uBYAbhwEDtJtSxs5D9YvPf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nicolekidman/p/Dc-Df7WDlTI/?img_index=2" target="_blank">@nicolekidman</a>)</span></figcaption></figure><p>As a girlie who's passionate about <a href="https://www.whowhatwear.com/best-foundations" target="_blank">foundation</a>, this article is already exciting to write. I've tried a ton of formulas over my yearslong career as a beauty editor, but there's one formula on my vanity lately that's become extra special to me. I consider it so for a few reasons. One, it was made by renowned celebrity makeup artist <a href="https://www.instagram.com/gucciwestman/?hl=en&amp;g=5" target="_blank">Gucci Westman</a>. Westman's long list of A-list celebrity clientele speaks for itself, as it includes everyone from Nicole Kidman and Britney Spears to Taylor Swift and Jennifer Aniston. </p><p>That said, it's safe to say that she knows a thing or two about what makes the perfect foundation. "I've been looking for a foundation like this my entire career, and I knew we had to do it the right way," Westman tells me. "I wanted it to blur, diminish the look of texture, and feel like nothing on the skin." Another major plus is that this formula is a clean one, which, given how Westman wanted the formula to perform, wasn't easy. "All of these benefits were incredibly difficult to achieve without silicones or microplastics," she added.</p><p>Another reason I consider this formula the crème de la crème is that I struggle with dark spots, dehydration, and a bit of skin-barrier damage. You can imagine finding the right foundation to work with those issues is tough. Some foundations emphasize texture and make me look dry after a few hours, but this one is <em>so </em>elite and practically presses the delete button on all the above struggles. For my full review, along with everything else you need to know about this formula, keep reading below.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="oQZLuKQVAYBuf3UNepZwEB" name="gucci nicole" alt="Gucci Westman does Nicole Kidman's makeup" src="https://cdn.mos.cms.futurecdn.net/oQZLuKQVAYBuf3UNepZwEB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZz4BaHFaXP/?hl=en&amp;img_index=1" target="_blank">@gucciwestman</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-westman-atelier-supreme-bio-complex-liquid-foundation"><span>Westman Atelier Suprême Bio-Complex Liquid Foundation</span></h2>        <div class="featured_product_block featured_block_standard" data-id="a6e9433e-b83d-11f1-9807-e94116f58b51">            <a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?skuId=2897510" data-model-name="Suprême Bio-Complex Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iYhTLoEvzHGccSpAByxdri.jpg" alt="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides - Atelier T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Suprême Bio-Complex Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The goal here, as with all Westman Atelier products, was to create makeup that actually does something for your skin while giving it that flawless, pore-less appearance. "A perfect base is everything," Westman says. "I wanted our foundation to actively improve your skin over time rather than just covering it. It took me three years to create this formula, and I wanted to make sure that we really blended skincare with makeup." </p><p>The formula is extra special because of this. Loaded with powerhouse skincare ingredients, it's more than just your average foundation. Westman wanted to share her love for buzzy ingredients like <a href="https://www.whowhatwear.com/beauty/exosomes-in-skincare" target="_blank">exosomes</a> through this formula as well. "I became obsessed with bringing exosome technology into the Suprême foundation formula," she shares. "Exosomes are actually smaller than the size of a pore, so they can go deeper into the skin's surface for more potent results. It doesn't feel like a foundation. It feels like you're wearing your favorite serum. It’s your skin, but better."</p><p>A few more things to note: This foundation comes in 30 shades and retails for $69. It may not be drugstore-priced, but if you have the means to splurge, this is one of the few luxury foundations I'd easily and happily spend the money on.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-ingredients"><span>The Ingredients</span></h2><p>Here is a quick breakdown of all the ingredients to know about in this does-it-all foundation.</p><ul><li><strong>Suprême Bio-Complex: </strong>A blend of peptides and vitamins that jump-starts skin renewal, smooths, visibly brightens overall tone, and firms.</li><li><strong>Biocompatible pigments and amino acid powders:</strong> Melt into the skin immediately for payoff that lasts, blurs, and absorbs excess oil.</li><li><strong>Sunflower, rosemary, and seaweed extracts:</strong> Antioxidant blend that restores the skin barrier, soothes, and smooths skin.</li><li><strong>Niacinamide: </strong>Helps strengthen and support the skin barrier, calms irritation, fades dark spots.</li></ul><h2 class="article-body__section" id="section-my-review"><span>My Review</span></h2><p>If you couldn't tell from my earlier statements, this formula is hands down my new favorite. For starters, it's so easy to apply. It provides medium coverage upon first swipes, but it's so easy to build up if you'd like a little extra coverage. What I was most amazed by is that my dark spots virtually disappeared as soon as I gave this a swipe. Usually, I find that I have to go in with a concealer to cover those or just accept that, despite wearing foundation, my dark spots will most likely still be visible. I really could not get over how nicely it camouflaged those without feeling heavy or caky on the skin. </p><p>It also gives you that subtly airbrushed look that doesn't look overly done. Instead, it just looks like your natural skin! I can tell Westman put a lot of thought and effort into this formula just by how it sits on the skin. She was right about the whole "feels more like a serum" thing. While I would categorize this as more of a soft matte formula, it's never drying or appears patchy after long hours of wear. It adds just the right amount of hydration and melts right into your skin.</p><p>I also try to be a more conscious consumer and have been searching for the perfect clean foundation formula for a while. This one is definitely my top contender in that category. I really can't say enough good things. As a picky beauty editor, it's hard to find formulas that really speak to me, but this one's ability to cover those dark spots so easily along with how well it sits on the skin really make it a winner. </p><p>And while I don't have dry skin, I could see this formula being good for most skin types, as it's a perfect mix of dewy and matte. It doesn't swing too far either way, making it really nice to use, and it's comfortable on the skin. And, most importantly, for my fellow acne-prone folks, this did not break me out at all. In fact, it covered some angry, inflamed, red areas beautifully.</p><h3 class="article-body__section" id="section-more-westman-atelier-products-i-love"><span>More Westman Atelier Products I Love</span></h3>        <div class="featured_product_block featured_block_standard" data-id="867251aa-b841-11f1-8ed0-674c7dc573cc">            <a href="https://www.sephora.com/product/skin-activator-serum-with-hyaluronic-acid-niacinamide-P504921" data-model-name="Skin Activator Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ETd9PipoVw9tRSLu3Hmd4U.jpg" alt="Skin Activator Serum With Hyaluronic Acid + Niacinamide" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Skin Activator Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've had my eye on Westman's Skin Activator basically since it launched because it seems like another perfect base product. Westman told me she begins all her looks with this to really create a solid base for foundation. "It's the perfect base," she says. "I like to pump Suprême Bio-Complex Liquid Foundation onto my fingertips and blend it in like I would a favorite serum."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="86725204-b841-11f1-aaef-a949e0d4f449">            <a href="https://www.sephora.com/product/westman-atelier-face-trace-contour-stick-P468433?skuId=2434108&amp;icid2=products%20grid:p468433:product" data-model-name="Face Trace Cream Contour Stick - Biscuit" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rKXL7bVqiK3ZswyyMkgb3d.jpg" alt="Face Trace Cream Contour Stick - Biscuit" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Face Trace Cream Contour Stick - Biscuit</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This cream contour stick is another one both Westman and I love. "I reach for Face Trace, Baby Cheeks, and Lit Up for my everyday look: a little contour to shape, blush for flushed-from-within color, and highlight exactly where light would naturally hit the skin," she says.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="86725268-b841-11f1-8d4d-17a9133b1253">            <a href="https://www.sephora.com/product/westman-atelier-mini-petite-baby-cheeks-lip-cheek-cream-blush-stick-P506281?skuId=2670990&amp;icid2=products%20grid:p506281:product" data-model-name="Mini Petite Baby Cheeks Lip + Cheek Cream Blush Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cNWxQMKsNFYKDuLPv3ybbe.jpg" alt="Mini Petite Baby Cheeks Lip + Cheek Cream Blush Stick - Petal" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Mini Petite Baby Cheeks Lip + Cheek Cream Blush Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This blush stick comes in some really pretty colors and is perfect to travel with. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="867252c2-b841-11f1-8af8-83c0cbe9afd5">            <a href="https://www.sephora.com/product/liquid-foundation-brush-P525185?skuId=2897338&amp;icid2=products%20grid:p525185:product" data-model-name="Liquid Foundation Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vxwXjSfekdpkMHHcHvrvKg.jpg" alt="Liquid Foundation Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Liquid Foundation Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Normally, I wouldn't say you have to spend a lot of money on a foundation brush, but there is something so elite about this one. It has synthetic bristles and just gives your foundation such a professional-looking finish. Westman, of course, says it's a staple in her kit. "When I have a little more time, I'll reach for the new Liquid Foundation Brush that I crafted with a rounded head to seamlessly reach every nuanced little nook and cranny of the face."</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8672531c-b841-11f1-af2f-03c0f12dca3e">            <a href="https://www.sephora.com/product/sun-tone-bronzing-drops-P514681?skuId=2845667" data-model-name="Sun Tone Hydrating Matte Bronzing Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Xetfx6jGdYPWgJHW8jGVZj.jpg" alt="Sun Tone Hydrating Matte Bronzing Drops - Soleil Parfait 2" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Sun Tone Hydrating Matte Bronzing Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love a good bronzer and these drops are so perfectly lightweight. They pair really well with the foundation while adding extra hydration to the skin with carrot oil and a prebiotic complex.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="86725380-b841-11f1-af3e-238b31fc8675">            <a href="https://www.sephora.com/product/hydrobalm-tinted-lipstick-P520826?skuId=2942142&amp;icid2=products%20grid:p520826:product" data-model-name="Hydrobalm Sheer Tinted Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5fW3sqRj67rNWaHV8uSdEJ.jpg" alt="Hydrobalm Sheer Tinted Lipstick With Peptides and Hyaluronic Acid - English Rose" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Hydrobalm Sheer Tinted Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sheer hydrating balm lipsticks are tricky for me, but I love the shades this one comes in. They provide the perfect wash of color on your lips on days you want to add a little something extra without doing a full bold lip.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cc48c648-b862-11f1-a346-056a5766f741">            <a href="https://www.sephora.com/product/westman-atelier-lit-up-highlight-stick-P468430?skuId=2648038&amp;icid2=products%20grid:p468430:product" data-model-name="Lit Up Glassy Gel Highlighter Stick - Pärla" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oSeKFwFFtcL22UULYs2QFN.jpg" alt="Lit Up Glassy Gel Highlighter Stick - Pärla" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Lit Up Glassy Gel Highlighter Stick - Pärla</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the perfect everyday highlighter that adds luminosity without making you look shiny.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I've Attended Fashion Shows All Over the World—These Are the Beauty Products I'll Never Travel Without ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Victoria Magrath </em><em><strong>is a Who What Wear UK editor-in-residence</strong></em><em> and founder of byfrow Beauty, a premium brand rooted in multi-use products designed to "enhance your everyday". One of the UK’s most established luxury creators, she is known for her expertise across beauty, fashion, travel and refined living, with over 12 years of experience working with leading global brands.</em></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1250px;"><p class="vanilla-image-block" style="padding-top:150.08%;"><img id="Hb6yX3AKC9ebC5Z2inTcdA" name="Victoria Magrath EIR" alt="A picture of Victoria Magrath attending a Fashion Week show" src="https://cdn.mos.cms.futurecdn.net/Hb6yX3AKC9ebC5Z2inTcdA-1920-80.png" mos="" align="middle" fullscreen="" width="1250" height="1876" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/Victoria/" target="_blank">@victoria</a>)</span></figcaption></figure><p>With summer holidays in the rearview mirror, it’s time to get excited about the most stylish time of the year: fashion month. This season is set for some incredible runway comebacks, and as always, wherever there is incredible fashion, you’ll also find incredible beauty looks. </p><p>As a fashion week veteran across New York, London, Milan and Paris, let me tell you that it’s essential to pack the beauty products you know and love; ones that work well, stand up to the demands of each day and boost your travel-weary skin. After flying around the world and attending some of the biggest shows over the years (Max Mara, Khaite, Dior, Victoria Beckham and Fendi, to name just a few), my travel makeup bag contains some true holy-grail products. </p><p>Whether I rely on them for between-show touch-ups or pre-event rituals, here are the beauty products I'll never attend fashion month without.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1248px;"><p class="vanilla-image-block" style="padding-top:150.64%;"><img id="yc8xBSbRzKH78DodkSiWJH" name="Victoria Magrath EIR" alt="A picture of Victoria Magrath attending a Fashion Week show" src="https://cdn.mos.cms.futurecdn.net/yc8xBSbRzKH78DodkSiWJH-1920-80.png" mos="" align="middle" fullscreen="" width="1248" height="1880" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/Victoria/" target="_blank">@victoria</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-victoria-magrath-s-6-fashion-month-beauty-essentials"><span>Victoria Magrath's 6 Fashion Month Beauty Essentials</span></h3><h2 id="1-cle-de-peau-beaute-radiant-cream-foundation">1. Clé de Peau Beauté Radiant Cream Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="b6ecc0e0-ad06-11f1-95c1-cffab9c143cb">            <a href="https://www.lookfantastic.com/p/cle-de-peau-beaute-radiant-cream-foundation-various-shades/13434866/" data-model-name="Radiant Cream Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:377,l:0,cw:1500,ch:1500,q:80/vgi9JjtBMEP6nmQgeKU4NP.webp" alt="Clé De Peau Beauté Radiant Cream Foundation (various Shades) 010" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clé De Peau Beauté</div>                                        <div class="featured__title">Radiant Cream Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>At the top of my packing list is always Clé de Peau Beauté Radiant Cream Foundation. It’s a true unicorn of a base product: long-lasting, full coverage, radiant <em>and</em> it contains <a href="https://www.whowhatwear.com/best-spf-for-face">SPF</a>. It creates a dewy base that looks great whilst protecting the skin. This <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> has been my favourite for so many years because nothing else ticks all my boxes. When you're being photographed outside shows during fashion week, believe me: you want the best for your skin, and this is a forever fashion-week favourite.  </p></p>                </div>                            </div>        </div><h2 id="2-byfrow-hue-glazing-balm-spf50">2. byfrow Hue Glazing Balm SPF50</h2>        <div class="featured_product_block featured_block_standard" data-id="14a7afc4-ad07-11f1-aeda-bbd34524e80f">            <a href="https://www.byfrow.com/product/hue-glazing-balm-spf50/" data-model-name="Hue Glazing Balm SPF50" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:379,l:0,cw:1707,ch:1707,q:80/anzf5RkcR9aEjPbaaiDvS.webp" alt="Hue Glazing Balm Spf50" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>byfrow</div>                                        <div class="featured__title">Hue Glazing Balm SPF50</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I created byfrow to develop products that fill a gap in the market, and our new Hue Glazing Balm SPF50 does just that for on-the-go makeup moments. I love applying it to my cheeks and lips, using my fingers or our new <a href="https://www.byfrow.com/product/blush-brush/" target="_blank">Blush Brush </a>(£32) to create a buildable, lightweight and luminous wash of colour on the skin, and I think it's a true fashion-week multitasker. With broad-spectrum protection, it’s perfect for between-show top-ups, especially when a show is set outside. The Hue Glazing Balm is also ideal for travel-weary skin that needs a little extra love, as it’s enriched with shea butter to nourish, avocado oil to condition and aloe vera to soothe. It really is the answer to my fashion-week prayers. </p></p>                </div>                            </div>        </div><h2 id="3-aerin-amber-musk-pistache">3. Aerin Amber Musk Pistache</h2>        <div class="featured_product_block featured_block_standard" data-id="aee57fda-ad07-11f1-91bb-a9caf7392abf">            <a href="https://www.lookfantastic.com/p/aerin-amber-musk-pistache-eau-de-parfum-50ml/17905015/" data-model-name="Amber Musk Pistache Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:380,l:0,cw:1500,ch:1500,q:80/xCREtK6dzXiNBZ6x88JzdU.webp" alt="Aerin Amber Musk Pistache Eau De Parfum 50ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Aerin</div>                                        <div class="featured__title">Amber Musk Pistache Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love choosing my scent of the season, and I always pick a fragrance that packs a punch for every event to create incredible memories. This time I’ve chosen Aerin Amber Musk Pistache, a <a href="https://www.whowhatwear.com/uk/best-niche-fragrances">unique perfume</a> that I fell in love with at first spritz. With notes of amber, vanilla, cream and pistachio, it’s warm with subtle floral undertones and elegant <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmand notes</a>. Imagine being in Paris on a sunny day, enjoying a pâtisserie treat surrounded by the scent of summer florals from the florist next door. I can't recommend it enough.</p></p>                </div>                            </div>        </div><h2 id="4-no-98-hydra-bond-hydrating-masque">4. No.98 Hydra Bond Hydrating Masque</h2>        <div class="featured_product_block featured_block_standard" data-id="4aaff832-ad08-11f1-bd98-2d3caa7538f5">            <a href="https://no98beauty.com/products/hydra-bond-hair-masque" data-model-name="Hydra Bond Hydrating Masque" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d8zRPMuCrTqnzAkfoVwatB.jpg" alt="No.98 Hydra Bond Hydrating Masque" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No.98</div>                                        <div class="featured__title">Hydra Bond Hydrating Masque</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Fashion-week styling can really take its toll on my hair, so a great <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk">hair mask</a> is essential. The No.98 Hydra Bond Hydrating Masque is a lifesaver for hair that needs an intense boost of hydration and care. Fashion week means two to three hair looks a day, intense heat styling and lots of finishing products that leave my hair feeling very dry and damaged. Using this mask gives it life by restoring elasticity and adding hydration, and I love that it's also colour-safe. My hair can't get enough of this stuff.</p></p>                </div>                            </div>        </div><h2 id="5-vieve-skin-nova-concealer">5. Vieve Skin Nova Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="995e46dc-ad08-11f1-8ae4-1f1cddc0f8aa">            <a href="https://www.spacenk.com/uk/makeup/complexion/concealer/skin-nova-concealer-UK200067880.html" data-model-name="Skin Nova Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZQjsUPJBHfVRkufxtMTieS.jpg" alt="Vieve Skin Nova Concealer 100" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIEVE</div>                                        <div class="featured__title">Skin Nova Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>On my way out the door of every hotel, one of the first things I grab is a great <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a> for on-the-go touch-ups, and the new Vieve Skin Nova Concealer is currently one of my favourites. As someone who uses a full-coverage foundation for fashion-week shows and events, I love to add a luminous concealer to my base. This one is buildable whilst blurring and smoothing the skin; a must-have when you’re surrounded by cameras and want to look as fresh in the evening as you did on the front row. </p></p>                </div>                            </div>        </div><h2 id="6-dyson-corrale-coolshine">6. Dyson Corrale CoolShine </h2>        <div class="featured_product_block featured_block_standard" data-id="1ba3ae8e-ad09-11f1-abfd-9d5b50d62479">            <a href="https://www.dyson.co.uk/hair-care/hair-straighteners/corrale-coolshine/ceramic-pink" data-model-name="Corrale CoolShine Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UJmfFsX77DgNyqycXdU8U3.jpg" alt="Dyson Corrale CoolShine™ hair straightener (Ceramic pink)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dyson</div>                                        <div class="featured__title">Corrale CoolShine Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I never travel during fashion month without my trusty Dyson <a href="https://www.whowhatwear.com/beauty/hair/best-hair-tools">hair tools</a>, and one of the newest launches is about to become my best friend. <a href="https://www.whowhatwear.com/uk/dyson-corrale-hair-straightener">Dyson's Corrale</a> CoolShine is the next-generation hair tool that builds on the brand's "flex plate" technology, allowing gentle, snag-free styling by adding a removable cooling attachment. I do my signature fashion-week style—what I call my "Victoria waves"—by alternating the tool through roughly dried hair, so I really appreciate that it causes less heat damage. Oh, and it has a universal voltage—a travel essential.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/victoria-magrath-fashion-week-beauty-products</link>
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                            <![CDATA[ The essentials. ]]>
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                                                                        <pubDate>Thu, 17 Sep 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Victoria Magrath ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/PpuhEDMSMeHKhqodBsLTs4-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Victoria Magrath is the founder of byfrow Beauty, a premium beauty brand rooted in multi-use products designed to Enhance Your Everyday. Victoria is one of the UK’s most established luxury creators, renowned for her deep expertise in the global beauty industry. A true original tastemaker, her world sits at the intersection of fashion, beauty, travel and refined living, underpinned by over 12 years of experience creating content for some of the world’s most established brands. She is also the founder of inthefrow.com, the UK’s number one fashion blog (Vuelio) and a seven-time consecutive winner of Vuelio’s Top Fashion Blog Award, and is recognised as a Traackr Top 25 UK Fashion Creator (#11) by VIT 2024. With a doctorate in Fashion Marketing and bestselling author status for The New Fashion Rules, Victoria is celebrated not only for her signature aesthetic, but for the strategic credibility she brings to every campaign. Her authority in beauty is further defined by long-term ambassador roles with some of the world’s most prestigious brands, including Armani Beauty, Dyson Beauty, Medik8, and Clé de Peau Beauté as a Global Ambassador, cementing her reputation as one of the UK’s most trusted voices in luxury beauty and modern influence.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A picture of Victoria Magrath attending a Fashion Week show]]></media:description>                                                            <media:text><![CDATA[A picture of Victoria Magrath attending a Fashion Week show]]></media:text>
                                <media:title type="plain"><![CDATA[A picture of Victoria Magrath attending a Fashion Week show]]></media:title>
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                            <![CDATA[
                            <article>
                                <p><em>Victoria Magrath </em><em><strong>is a Who What Wear UK editor-in-residence</strong></em><em> and founder of byfrow Beauty, a premium brand rooted in multi-use products designed to "enhance your everyday". One of the UK’s most established luxury creators, she is known for her expertise across beauty, fashion, travel and refined living, with over 12 years of experience working with leading global brands.</em></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1250px;"><p class="vanilla-image-block" style="padding-top:150.08%;"><img id="Hb6yX3AKC9ebC5Z2inTcdA" name="Victoria Magrath EIR" alt="A picture of Victoria Magrath attending a Fashion Week show" src="https://cdn.mos.cms.futurecdn.net/Hb6yX3AKC9ebC5Z2inTcdA-1920-80.png" mos="" align="middle" fullscreen="" width="1250" height="1876" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/Victoria/" target="_blank">@victoria</a>)</span></figcaption></figure><p>With summer holidays in the rearview mirror, it’s time to get excited about the most stylish time of the year: fashion month. This season is set for some incredible runway comebacks, and as always, wherever there is incredible fashion, you’ll also find incredible beauty looks. </p><p>As a fashion week veteran across New York, London, Milan and Paris, let me tell you that it’s essential to pack the beauty products you know and love; ones that work well, stand up to the demands of each day and boost your travel-weary skin. After flying around the world and attending some of the biggest shows over the years (Max Mara, Khaite, Dior, Victoria Beckham and Fendi, to name just a few), my travel makeup bag contains some true holy-grail products. </p><p>Whether I rely on them for between-show touch-ups or pre-event rituals, here are the beauty products I'll never attend fashion month without.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1248px;"><p class="vanilla-image-block" style="padding-top:150.64%;"><img id="yc8xBSbRzKH78DodkSiWJH" name="Victoria Magrath EIR" alt="A picture of Victoria Magrath attending a Fashion Week show" src="https://cdn.mos.cms.futurecdn.net/yc8xBSbRzKH78DodkSiWJH-1920-80.png" mos="" align="middle" fullscreen="" width="1248" height="1880" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/Victoria/" target="_blank">@victoria</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-victoria-magrath-s-6-fashion-month-beauty-essentials"><span>Victoria Magrath's 6 Fashion Month Beauty Essentials</span></h3><h2 id="1-cle-de-peau-beaute-radiant-cream-foundation">1. Clé de Peau Beauté Radiant Cream Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="b6ecc0e0-ad06-11f1-95c1-cffab9c143cb">            <a href="https://www.lookfantastic.com/p/cle-de-peau-beaute-radiant-cream-foundation-various-shades/13434866/" data-model-name="Radiant Cream Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:377,l:0,cw:1500,ch:1500,q:80/vgi9JjtBMEP6nmQgeKU4NP.webp" alt="Clé De Peau Beauté Radiant Cream Foundation (various Shades) 010" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clé De Peau Beauté</div>                                        <div class="featured__title">Radiant Cream Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>At the top of my packing list is always Clé de Peau Beauté Radiant Cream Foundation. It’s a true unicorn of a base product: long-lasting, full coverage, radiant <em>and</em> it contains <a href="https://www.whowhatwear.com/best-spf-for-face">SPF</a>. It creates a dewy base that looks great whilst protecting the skin. This <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> has been my favourite for so many years because nothing else ticks all my boxes. When you're being photographed outside shows during fashion week, believe me: you want the best for your skin, and this is a forever fashion-week favourite.  </p></p>                </div>                            </div>        </div><h2 id="2-byfrow-hue-glazing-balm-spf50">2. byfrow Hue Glazing Balm SPF50</h2>        <div class="featured_product_block featured_block_standard" data-id="14a7afc4-ad07-11f1-aeda-bbd34524e80f">            <a href="https://www.byfrow.com/product/hue-glazing-balm-spf50/" data-model-name="Hue Glazing Balm SPF50" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:379,l:0,cw:1707,ch:1707,q:80/anzf5RkcR9aEjPbaaiDvS.webp" alt="Hue Glazing Balm Spf50" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>byfrow</div>                                        <div class="featured__title">Hue Glazing Balm SPF50</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I created byfrow to develop products that fill a gap in the market, and our new Hue Glazing Balm SPF50 does just that for on-the-go makeup moments. I love applying it to my cheeks and lips, using my fingers or our new <a href="https://www.byfrow.com/product/blush-brush/" target="_blank">Blush Brush </a>(£32) to create a buildable, lightweight and luminous wash of colour on the skin, and I think it's a true fashion-week multitasker. With broad-spectrum protection, it’s perfect for between-show top-ups, especially when a show is set outside. The Hue Glazing Balm is also ideal for travel-weary skin that needs a little extra love, as it’s enriched with shea butter to nourish, avocado oil to condition and aloe vera to soothe. It really is the answer to my fashion-week prayers. </p></p>                </div>                            </div>        </div><h2 id="3-aerin-amber-musk-pistache">3. Aerin Amber Musk Pistache</h2>        <div class="featured_product_block featured_block_standard" data-id="aee57fda-ad07-11f1-91bb-a9caf7392abf">            <a href="https://www.lookfantastic.com/p/aerin-amber-musk-pistache-eau-de-parfum-50ml/17905015/" data-model-name="Amber Musk Pistache Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:380,l:0,cw:1500,ch:1500,q:80/xCREtK6dzXiNBZ6x88JzdU.webp" alt="Aerin Amber Musk Pistache Eau De Parfum 50ml" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Aerin</div>                                        <div class="featured__title">Amber Musk Pistache Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love choosing my scent of the season, and I always pick a fragrance that packs a punch for every event to create incredible memories. This time I’ve chosen Aerin Amber Musk Pistache, a <a href="https://www.whowhatwear.com/uk/best-niche-fragrances">unique perfume</a> that I fell in love with at first spritz. With notes of amber, vanilla, cream and pistachio, it’s warm with subtle floral undertones and elegant <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmand notes</a>. Imagine being in Paris on a sunny day, enjoying a pâtisserie treat surrounded by the scent of summer florals from the florist next door. I can't recommend it enough.</p></p>                </div>                            </div>        </div><h2 id="4-no-98-hydra-bond-hydrating-masque">4. No.98 Hydra Bond Hydrating Masque</h2>        <div class="featured_product_block featured_block_standard" data-id="4aaff832-ad08-11f1-bd98-2d3caa7538f5">            <a href="https://no98beauty.com/products/hydra-bond-hair-masque" data-model-name="Hydra Bond Hydrating Masque" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d8zRPMuCrTqnzAkfoVwatB.jpg" alt="No.98 Hydra Bond Hydrating Masque" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No.98</div>                                        <div class="featured__title">Hydra Bond Hydrating Masque</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Fashion-week styling can really take its toll on my hair, so a great <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk">hair mask</a> is essential. The No.98 Hydra Bond Hydrating Masque is a lifesaver for hair that needs an intense boost of hydration and care. Fashion week means two to three hair looks a day, intense heat styling and lots of finishing products that leave my hair feeling very dry and damaged. Using this mask gives it life by restoring elasticity and adding hydration, and I love that it's also colour-safe. My hair can't get enough of this stuff.</p></p>                </div>                            </div>        </div><h2 id="5-vieve-skin-nova-concealer">5. Vieve Skin Nova Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="995e46dc-ad08-11f1-8ae4-1f1cddc0f8aa">            <a href="https://www.spacenk.com/uk/makeup/complexion/concealer/skin-nova-concealer-UK200067880.html" data-model-name="Skin Nova Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZQjsUPJBHfVRkufxtMTieS.jpg" alt="Vieve Skin Nova Concealer 100" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIEVE</div>                                        <div class="featured__title">Skin Nova Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>On my way out the door of every hotel, one of the first things I grab is a great <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a> for on-the-go touch-ups, and the new Vieve Skin Nova Concealer is currently one of my favourites. As someone who uses a full-coverage foundation for fashion-week shows and events, I love to add a luminous concealer to my base. This one is buildable whilst blurring and smoothing the skin; a must-have when you’re surrounded by cameras and want to look as fresh in the evening as you did on the front row. </p></p>                </div>                            </div>        </div><h2 id="6-dyson-corrale-coolshine">6. Dyson Corrale CoolShine </h2>        <div class="featured_product_block featured_block_standard" data-id="1ba3ae8e-ad09-11f1-abfd-9d5b50d62479">            <a href="https://www.dyson.co.uk/hair-care/hair-straighteners/corrale-coolshine/ceramic-pink" data-model-name="Corrale CoolShine Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UJmfFsX77DgNyqycXdU8U3.jpg" alt="Dyson Corrale CoolShine™ hair straightener (Ceramic pink)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dyson</div>                                        <div class="featured__title">Corrale CoolShine Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I never travel during fashion month without my trusty Dyson <a href="https://www.whowhatwear.com/beauty/hair/best-hair-tools">hair tools</a>, and one of the newest launches is about to become my best friend. <a href="https://www.whowhatwear.com/uk/dyson-corrale-hair-straightener">Dyson's Corrale</a> CoolShine is the next-generation hair tool that builds on the brand's "flex plate" technology, allowing gentle, snag-free styling by adding a removable cooling attachment. I do my signature fashion-week style—what I call my "Victoria waves"—by alternating the tool through roughly dried hair, so I really appreciate that it causes less heat damage. Oh, and it has a universal voltage—a travel essential.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I'm Willing to Bet These 15 Violet Grey and Bluemercury Staples Will Sell Out By September 20 ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you're deeply craving a fall beauty reset, well, same. The "back to school" energy of September inspires plenty of beauty fans to switch up their <a href="https://www.whowhatwear.com/beauty/hair/fall-2026-hair-color-trends" target="_blank">hair color,</a> find a new <a href="https://www.whowhatwear.com/beauty/fragrance/best-new-fragrances-for-fall" target="_blank">signature scent</a>, commit to an <a href="https://www.whowhatwear.com/beauty/nails/summer-to-fall-transition-nail-colors-2026" target="_blank">autumn-coded manicure</a>, and, of course, adjust their skin and makeup routines to the cooler, drier weather. It also helps that beauty brands typically drop their splashiest launches this time of year (new beginnings and all that jazz), so really, there's no better time to overhaul your vanity. </p><p>But if you're not exactly sure where to start, I personally think Violet Grey and Bluemercury both do a fabulous job curating a chic, seasonal selection. Just a few days ago, I was scrolling through their respective new arrivals (or, rather, the <a href="https://www.violetgrey.com/collections/approved-by-the-violet-code" target="_blank">"Just Approved" page</a> on Violet Grey) and found myself creating quite the comprehensive fall wishlist. Curious which items I saved? Scroll ahead to discover the products I highly suggest scooping up.  </p><h2 class="article-body__section" id="section-violet-grey"><span>Violet Grey</span></h2>        <div class="featured_product_block featured_block_standard" data-id="05ba77b6-aaf6-11f1-bfeb-454c56fef9f0">            <a href="https://www.violetgrey.com/products/supreme-bio-complex-liquid-foundation?variant=67396865524016" data-model-name="Suprême Bio-Complex Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/gjTJosty2Ar3ueGqcLjejk.jpg" alt="Suprême Bio-Complex Liquid Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Suprême Bio-Complex Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When <a href="https://www.whowhatwear.com/beauty/best-new-beauty-products-august-2026" target="_blank">WWW associate beauty editor Alyssa Brascia told me</a> that this satin-finish foundation "smoothed [her] texture like weightless Spackle," I immediately added it to my cart. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba781a-aaf6-11f1-b092-676ccdf1e10d">            <a href="https://www.violetgrey.com/products/face-flex-correct-instant-under-eye-brightener?variant=67573335654704" data-model-name="Face Flex Correct Instant Under Eye Brightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/nCbieP2efxg3D5FMu4Fihk.jpg" alt="Face Flex Correct Instant Under Eye Brightener" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sarah Creal</div>                                        <div class="featured__title">Face Flex Correct Instant Under Eye Brightener</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll be wearing a brightening color corrector over concealer this fall. Trust me, it appears way more natural. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7888-aaf6-11f1-80fd-6508ff57eccd">            <a href="https://www.violetgrey.com/products/supersuede%E2%84%A2-baked-eyeshadow?variant=67494957744432" data-model-name="Supersuede Baked Eyeshadow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/4FAQKHtZbU8qoyZ5yNpMqk.jpg" alt="Supersuede™ Baked Eyeshadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Supersuede Baked Eyeshadow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, I technically already own a few of these velvety single shadows (<a href="https://www.whowhatwear.com/beauty/best-new-beauty-products-august-2026" target="_blank">nonnegotiables for my summer eye looks</a>), but I simply must snag a few extra shades for fall. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba773e-aaf6-11f1-843a-3d51c5f046e6">            <a href="https://www.violetgrey.com/products/omi-omi-hair-growth-peptides?variant=67299603710256" data-model-name="Hair Growth Peptide Gummies" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/Zg4ucYzspYbGZoSyxhLSvk.jpg" alt="Hair Growth Peptide Gummies" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OMI</div>                                        <div class="featured__title">Hair Growth Peptide Gummies</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you didn't know, I'm on my <a href="https://www.whowhatwear.com/beauty/hair/nutrafol-women-review" target="_blank">hair growth supplement journey</a>, which is a pretty big deal for someone who notoriously fails at taking supplements. For those who feel the same, these clinically-backed, berry-flavored gummies should help you kickstart the routine. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7900-aaf6-11f1-886f-5720ba4e2dd6">            <a href="https://www.violetgrey.com/products/the-foundation-drops" data-model-name="The Foundation Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6oyKYKguguEZs6VB86mmAm.jpg" alt="The Foundation Drops With Tfc8®" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Adore sheer, dewier coverage? You must (<em>must</em>!) give these Foundation Drops a whirl. <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-foundation-drops-review" target="_blank">Trust me</a>, they're worth the spendy price tag. Word to the wise: It's finally back in stock after being sold out for weeks, so I'd grab it while you still can. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba796e-aaf6-11f1-9fe2-11219fe4a04a">            <a href="https://www.violetgrey.com/products/higher-dose-red-light-shower-filter?variant=67299603808560" data-model-name="Red Light Shower Filter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/MD2bT7aPpuZXZcifP4vYLm.jpg" alt="Red Light Shower Filter" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Higher Dose</div>                                        <div class="featured__title">Red Light Shower Filter</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>What do you get when you cross skin- and hair-enhancing <a href="https://www.whowhatwear.com/beauty/skin/what-is-led-light-therapy" target="_blank">red light therapy</a> with a hard water-mitigating shower filter? High-tech magic, that's what. <a href="https://www.whowhatwear.com/beauty/skin/higher-dose-red-light-showerhead-filter-review" target="_blank">I use mine</a> every single day. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba79dc-aaf6-11f1-a31b-7d5fa601a996">            <a href="https://www.violetgrey.com/products/essential-eye-compact?variant=50577601003824" data-model-name="Essential Eye Compact" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.40%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NdfaGX7g4oYhUaRqVFeR3b.jpg" alt="Essential Eye Compact" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fara Homidi</div>                                        <div class="featured__title">Essential Eye Compact</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've clocked that sky blue shade on multiple beauty editors at this point,  so I'm officially convinced to snag my own palette. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-bluemercury"><span>Bluemercury</span></h2>        <div class="featured_product_block featured_block_standard" data-id="05ba7aae-aaf6-11f1-acb7-6de6d5f82fdf">            <a href="https://bluemercury.com/collections/la-prairie/products/la-prairie-swiss-pristine-cream" data-model-name="Swiss Pristine Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cnZn4tZcSvrjVNRkYxq4Yo.jpg" alt="Swiss Pristine Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Prairie</div>                                        <div class="featured__title">Swiss Pristine Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>La Prairie's newest collection was created with sensitive, stressed skin in mind (aka me), and I know it'll do just the trick to ease any summer damage.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7b12-aaf6-11f1-ae65-bb6c8e28f1e8">            <a href="https://bluemercury.com/collections/necessaire/products/necessaire-the-moisture-shampoo" data-model-name="The Moisture Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vK9dUAemmFc6QGDRPc9pDo.jpg" alt="The Moisture Shampoo" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nécessaire</div>                                        <div class="featured__title">The Moisture Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Speaking of reversing damage, my hair could use some TLC this fall. I became legitimately giddy when I saw Nécessaire's Moisture Shampoo pop up on my page, as the brand certainly knows how to make a luxuriously hydrating shower product. The white musk, ambrette, and vanilla fragrance also sounds sublime. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7b76-aaf6-11f1-96f8-af4d950ac941">            <a href="https://bluemercury.com/collections/necessaire/products/necessaire-the-moisture-conditioner" data-model-name="The Moisture Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sAipud5we8s3ENxqjQe4zn.jpg" alt="The Moisture Conditioner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nécessaire</div>                                        <div class="featured__title">The Moisture Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I can't check out without the matching conditioner, can I? </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7bda-aaf6-11f1-b658-e33fac4e82f9">            <a href="https://bluemercury.com/collections/victoria-beckham-beauty/products/victoria-beckham-lip-definer?variant=43070840012875" data-model-name="Lip Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kJ7i3rzyujyyLUhsmRoZSo.jpg" alt="Lip Definer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Lip Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>At present, I have no less than six lip liners nestled in my work bag. Will that stop me from making Victoria Beckham's new creamy, waterproof pencil a fall staple? Absolutely not.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7c48-aaf6-11f1-94ec-d74553486667">            <a href="https://bluemercury.com/collections/olaplex/products/olaplex-shape-set-hairspray?variant=43103430410315" data-model-name="Shape Set Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xXee9wLJ8sVDyXqCTb2TJ4.webp" alt="Shape Set Hairspray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">Shape Set Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A flexible-hold hair spray that simultaneously repairs broken hair bonds sounds way too good to be true, but leave it to Olaplex to defy the odds. I've been <em>dying </em>to get my hands on this. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7cac-aaf6-11f1-ab5c-d3c6102f6320">            <a href="https://bluemercury.com/collections/tronque/products/tronque-neck-and-decolletage-elixir" data-model-name="Neck and Décolletage Elixir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9Qx7zcYznTH5jYbHw6R73.jpg" alt="Neck and Décolletage Elixir" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tronque</div>                                        <div class="featured__title">Neck and Décolletage Elixir</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>'Tis the season for extra-buttery moisturizers—and don't forget about the skin below your chin! This rich (yet somehow never too greasy) confection works overtime to smooth lines for noticeable results in a mere few weeks.  I've seen the brand's <a href="https://bluemercury.com/products/tronque-scar-concentrate?" target="_blank">scar oil</a> work similar miracles, so I know it's not bluffing. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7d10-aaf6-11f1-91b0-fff5a7b3a694">            <a href="https://bluemercury.com/collections/elemis/products/elemis-pro-collagen-black-cherry-balm" data-model-name="Pro-Collagen Black Cherry Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CSfp6KB44yDgTFxZNz7PCo.jpg" alt="Pro-Collagen Black Cherry Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ELEMIS</div>                                        <div class="featured__title">Pro-Collagen Black Cherry Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've flown through four jars of Elemis's viral Pro-Collagen Cleansing Balm (no exaggeration), but I haven't yet tried its lightly scented black cherry version. It's very on-brand for fall, don't you think? </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7d7e-aaf6-11f1-b04f-1fade122f2bf">            <a href="https://bluemercury.com/collections/bluemercury/products/bluemercury-the-bluemercury-edit-2026" data-model-name="The Bluemercury Edit (Limited Edition)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YHQ79AC5HHfmHGWDMwJtYo.jpg" alt="The Bluemercury Edit (limited Edition)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bluemercury</div>                                        <div class="featured__title">The Bluemercury Edit (Limited Edition)</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is kind of cheating, but I immediately perked up when I saw this limited-edition bundle of Bluemercury best-sellers. With 22 brands (including personal favorites like iS Clinical and Augustinus Bader) at a $953 value, it's the definition of getting the most bang for your buck. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/violet-grey-blue-mercury-new-arrivals</link>
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                            <![CDATA[ Both retailers are *so* good right now. ]]>
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                                                                        <pubDate>Sun, 13 Sep 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Bluemercury; Violet Grey]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Collage of beauty products from Bluemercury and Violet Grey]]></media:description>                                                            <media:text><![CDATA[Collage of beauty products from Bluemercury and Violet Grey]]></media:text>
                                <media:title type="plain"><![CDATA[Collage of beauty products from Bluemercury and Violet Grey]]></media:title>
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                                <p>If you're deeply craving a fall beauty reset, well, same. The "back to school" energy of September inspires plenty of beauty fans to switch up their <a href="https://www.whowhatwear.com/beauty/hair/fall-2026-hair-color-trends" target="_blank">hair color,</a> find a new <a href="https://www.whowhatwear.com/beauty/fragrance/best-new-fragrances-for-fall" target="_blank">signature scent</a>, commit to an <a href="https://www.whowhatwear.com/beauty/nails/summer-to-fall-transition-nail-colors-2026" target="_blank">autumn-coded manicure</a>, and, of course, adjust their skin and makeup routines to the cooler, drier weather. It also helps that beauty brands typically drop their splashiest launches this time of year (new beginnings and all that jazz), so really, there's no better time to overhaul your vanity. </p><p>But if you're not exactly sure where to start, I personally think Violet Grey and Bluemercury both do a fabulous job curating a chic, seasonal selection. Just a few days ago, I was scrolling through their respective new arrivals (or, rather, the <a href="https://www.violetgrey.com/collections/approved-by-the-violet-code" target="_blank">"Just Approved" page</a> on Violet Grey) and found myself creating quite the comprehensive fall wishlist. Curious which items I saved? Scroll ahead to discover the products I highly suggest scooping up.  </p><h2 class="article-body__section" id="section-violet-grey"><span>Violet Grey</span></h2>        <div class="featured_product_block featured_block_standard" data-id="05ba77b6-aaf6-11f1-bfeb-454c56fef9f0">            <a href="https://www.violetgrey.com/products/supreme-bio-complex-liquid-foundation?variant=67396865524016" data-model-name="Suprême Bio-Complex Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/gjTJosty2Ar3ueGqcLjejk.jpg" alt="Suprême Bio-Complex Liquid Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Suprême Bio-Complex Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When <a href="https://www.whowhatwear.com/beauty/best-new-beauty-products-august-2026" target="_blank">WWW associate beauty editor Alyssa Brascia told me</a> that this satin-finish foundation "smoothed [her] texture like weightless Spackle," I immediately added it to my cart. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba781a-aaf6-11f1-b092-676ccdf1e10d">            <a href="https://www.violetgrey.com/products/face-flex-correct-instant-under-eye-brightener?variant=67573335654704" data-model-name="Face Flex Correct Instant Under Eye Brightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/nCbieP2efxg3D5FMu4Fihk.jpg" alt="Face Flex Correct Instant Under Eye Brightener" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sarah Creal</div>                                        <div class="featured__title">Face Flex Correct Instant Under Eye Brightener</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll be wearing a brightening color corrector over concealer this fall. Trust me, it appears way more natural. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7888-aaf6-11f1-80fd-6508ff57eccd">            <a href="https://www.violetgrey.com/products/supersuede%E2%84%A2-baked-eyeshadow?variant=67494957744432" data-model-name="Supersuede Baked Eyeshadow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/4FAQKHtZbU8qoyZ5yNpMqk.jpg" alt="Supersuede™ Baked Eyeshadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Supersuede Baked Eyeshadow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, I technically already own a few of these velvety single shadows (<a href="https://www.whowhatwear.com/beauty/best-new-beauty-products-august-2026" target="_blank">nonnegotiables for my summer eye looks</a>), but I simply must snag a few extra shades for fall. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba773e-aaf6-11f1-843a-3d51c5f046e6">            <a href="https://www.violetgrey.com/products/omi-omi-hair-growth-peptides?variant=67299603710256" data-model-name="Hair Growth Peptide Gummies" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/Zg4ucYzspYbGZoSyxhLSvk.jpg" alt="Hair Growth Peptide Gummies" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OMI</div>                                        <div class="featured__title">Hair Growth Peptide Gummies</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you didn't know, I'm on my <a href="https://www.whowhatwear.com/beauty/hair/nutrafol-women-review" target="_blank">hair growth supplement journey</a>, which is a pretty big deal for someone who notoriously fails at taking supplements. For those who feel the same, these clinically-backed, berry-flavored gummies should help you kickstart the routine. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7900-aaf6-11f1-886f-5720ba4e2dd6">            <a href="https://www.violetgrey.com/products/the-foundation-drops" data-model-name="The Foundation Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6oyKYKguguEZs6VB86mmAm.jpg" alt="The Foundation Drops With Tfc8®" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Adore sheer, dewier coverage? You must (<em>must</em>!) give these Foundation Drops a whirl. <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-foundation-drops-review" target="_blank">Trust me</a>, they're worth the spendy price tag. Word to the wise: It's finally back in stock after being sold out for weeks, so I'd grab it while you still can. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba796e-aaf6-11f1-9fe2-11219fe4a04a">            <a href="https://www.violetgrey.com/products/higher-dose-red-light-shower-filter?variant=67299603808560" data-model-name="Red Light Shower Filter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:641,l:0,cw:1919,ch:1919,q:80/MD2bT7aPpuZXZcifP4vYLm.jpg" alt="Red Light Shower Filter" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Higher Dose</div>                                        <div class="featured__title">Red Light Shower Filter</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>What do you get when you cross skin- and hair-enhancing <a href="https://www.whowhatwear.com/beauty/skin/what-is-led-light-therapy" target="_blank">red light therapy</a> with a hard water-mitigating shower filter? High-tech magic, that's what. <a href="https://www.whowhatwear.com/beauty/skin/higher-dose-red-light-showerhead-filter-review" target="_blank">I use mine</a> every single day. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba79dc-aaf6-11f1-a31b-7d5fa601a996">            <a href="https://www.violetgrey.com/products/essential-eye-compact?variant=50577601003824" data-model-name="Essential Eye Compact" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.40%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NdfaGX7g4oYhUaRqVFeR3b.jpg" alt="Essential Eye Compact" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fara Homidi</div>                                        <div class="featured__title">Essential Eye Compact</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've clocked that sky blue shade on multiple beauty editors at this point,  so I'm officially convinced to snag my own palette. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-bluemercury"><span>Bluemercury</span></h2>        <div class="featured_product_block featured_block_standard" data-id="05ba7aae-aaf6-11f1-acb7-6de6d5f82fdf">            <a href="https://bluemercury.com/collections/la-prairie/products/la-prairie-swiss-pristine-cream" data-model-name="Swiss Pristine Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cnZn4tZcSvrjVNRkYxq4Yo.jpg" alt="Swiss Pristine Cream" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Prairie</div>                                        <div class="featured__title">Swiss Pristine Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>La Prairie's newest collection was created with sensitive, stressed skin in mind (aka me), and I know it'll do just the trick to ease any summer damage.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7b12-aaf6-11f1-ae65-bb6c8e28f1e8">            <a href="https://bluemercury.com/collections/necessaire/products/necessaire-the-moisture-shampoo" data-model-name="The Moisture Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vK9dUAemmFc6QGDRPc9pDo.jpg" alt="The Moisture Shampoo" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nécessaire</div>                                        <div class="featured__title">The Moisture Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Speaking of reversing damage, my hair could use some TLC this fall. I became legitimately giddy when I saw Nécessaire's Moisture Shampoo pop up on my page, as the brand certainly knows how to make a luxuriously hydrating shower product. The white musk, ambrette, and vanilla fragrance also sounds sublime. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7b76-aaf6-11f1-96f8-af4d950ac941">            <a href="https://bluemercury.com/collections/necessaire/products/necessaire-the-moisture-conditioner" data-model-name="The Moisture Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sAipud5we8s3ENxqjQe4zn.jpg" alt="The Moisture Conditioner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nécessaire</div>                                        <div class="featured__title">The Moisture Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I can't check out without the matching conditioner, can I? </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7bda-aaf6-11f1-b658-e33fac4e82f9">            <a href="https://bluemercury.com/collections/victoria-beckham-beauty/products/victoria-beckham-lip-definer?variant=43070840012875" data-model-name="Lip Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kJ7i3rzyujyyLUhsmRoZSo.jpg" alt="Lip Definer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Lip Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>At present, I have no less than six lip liners nestled in my work bag. Will that stop me from making Victoria Beckham's new creamy, waterproof pencil a fall staple? Absolutely not.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7c48-aaf6-11f1-94ec-d74553486667">            <a href="https://bluemercury.com/collections/olaplex/products/olaplex-shape-set-hairspray?variant=43103430410315" data-model-name="Shape Set Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xXee9wLJ8sVDyXqCTb2TJ4.webp" alt="Shape Set Hairspray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">Shape Set Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A flexible-hold hair spray that simultaneously repairs broken hair bonds sounds way too good to be true, but leave it to Olaplex to defy the odds. I've been <em>dying </em>to get my hands on this. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7cac-aaf6-11f1-ab5c-d3c6102f6320">            <a href="https://bluemercury.com/collections/tronque/products/tronque-neck-and-decolletage-elixir" data-model-name="Neck and Décolletage Elixir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9Qx7zcYznTH5jYbHw6R73.jpg" alt="Neck and Décolletage Elixir" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tronque</div>                                        <div class="featured__title">Neck and Décolletage Elixir</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>'Tis the season for extra-buttery moisturizers—and don't forget about the skin below your chin! This rich (yet somehow never too greasy) confection works overtime to smooth lines for noticeable results in a mere few weeks.  I've seen the brand's <a href="https://bluemercury.com/products/tronque-scar-concentrate?" target="_blank">scar oil</a> work similar miracles, so I know it's not bluffing. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7d10-aaf6-11f1-91b0-fff5a7b3a694">            <a href="https://bluemercury.com/collections/elemis/products/elemis-pro-collagen-black-cherry-balm" data-model-name="Pro-Collagen Black Cherry Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CSfp6KB44yDgTFxZNz7PCo.jpg" alt="Pro-Collagen Black Cherry Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ELEMIS</div>                                        <div class="featured__title">Pro-Collagen Black Cherry Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've flown through four jars of Elemis's viral Pro-Collagen Cleansing Balm (no exaggeration), but I haven't yet tried its lightly scented black cherry version. It's very on-brand for fall, don't you think? </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="05ba7d7e-aaf6-11f1-b04f-1fade122f2bf">            <a href="https://bluemercury.com/collections/bluemercury/products/bluemercury-the-bluemercury-edit-2026" data-model-name="The Bluemercury Edit (Limited Edition)" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YHQ79AC5HHfmHGWDMwJtYo.jpg" alt="The Bluemercury Edit (limited Edition)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bluemercury</div>                                        <div class="featured__title">The Bluemercury Edit (Limited Edition)</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is kind of cheating, but I immediately perked up when I saw this limited-edition bundle of Bluemercury best-sellers. With 22 brands (including personal favorites like iS Clinical and Augustinus Bader) at a $953 value, it's the definition of getting the most bang for your buck. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ Makeup Artists Say These Full-Coverage Foundations Look So Natural I Should Honestly Keep Them a Secret ]]></title>
                                                                                                <dc:content><![CDATA[ <p>In my early days of trying makeup, there were always products that I was more open to than others. I loved <a href="https://www.whowhatwear.com/best-brow-gels">brow gel</a>, <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-palettes-for-dark-skin">eye shadow palettes</a>, and all things contour and highlight. But if there's one thing I consistently stood away from, it was full-coverage foundation. I was always open to using concealer and <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturizer-for-mature-skin">tinted moisturizer,</a> but the idea of a heavy formula that would clog my pores, cause acne, or look straight-up cakey was the last thing I wanted.</p><p>Since then, I've spent my years as a beauty journalist learning what makes a quality product, and in the process, I learned that not all full-coverage foundations are made equal. "A full-coverage foundation contains enough pigment to conceal most visible discoloration, including blemishes, redness, and hyperpigmentation, creating a more even-looking complexion," says celebrity makeup artist and educator Thynna Wagenblast. "Although full coverage is often associated with thicker formulas, newer technology has made it possible to achieve that level of coverage with lightweight, breathable textures."</p><p>Beyond my days of avoidance, I've grown to love quite a few of these foundations, but it also helps to have colleagues who've tested their fair share of them too. Between myself, my fellow beauty editors, and top-notch makeup artists, we've put together a list of the 10 best options on the market in 2026. Keep scrolling to see our picks. </p><h2 id="the-best-full-coverage-foundations-at-a-glance">The Best Full-Coverage Foundations, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.ulta.com/p/airbrush-flawless-foundation-pimprod2054180" target="_blank" rel="sponsored">Charlotte Tilbury Airbrush Flawless Foundation </a></li><li><strong>Best Dewy Finish</strong>: <a href="https://www.ulta.com/p/huestick-complexion-stick-pimprod2053431?sku=2642825" target="_blank" rel="sponsored">Live Tinted Huestick Complexion Stick</a></li><li><strong>Best Drugstore: </strong><a href="https://www.walmart.com/ip/L-Oreal-Paris-Infallible-Fresh-Wear-32-Hr-Liquid-Foundation-Makeup-488-Caramel-1-fl-oz/630827428" target="_blank" rel="sponsored">L'Oréal Infallible Fresh Wear 32 Hr Liquid Foundation</a></li><li><strong>Best Multipurpose:</strong> <a href="https://www.ulta.com/p/conceal-perfect-2-in-1-foundation-concealer-xlsImpprod17081067" target="_blank" rel="sponsored">Milani Conceal + Perfect 2-in-1 Foundation + Concealer </a></li><li><strong>Best Budget: </strong><a href="https://www.amazon.com/dp/B0DNSTL1HC?ref=clp_hp_h_pc&amp;th=1" target="_blank" rel="sponsored">Sheglam Skin Magnet High Coverage Foundation Stick </a></li></ul><h3 class="article-body__section" id="section-the-best-full-coverage-foundations-of-2026"><span>The Best Full-Coverage Foundations of 2026</span></h3><h2 id="best-overall-charlotte-tilbury-airbrush-flawless-foundation">Best Overall: Charlotte Tilbury Airbrush Flawless Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de3ea-a405-11f1-90e2-fd071a0da852">            <a href="https://www.ulta.com/p/airbrush-flawless-foundation-pimprod2054180" data-model-name="Airbrush Flawless Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.32%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:298,l:224,cw:2092,ch:2789,q:80/VUncs3mLBAmpNy7cV5TK29.jpg" alt="Who What Wear assistant beauty editor Sabrina Talbert wearing the Charlotte Tilbury Airbrush Flawless Foundation." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I tried the Airbrush Flawless Foundation and was genuinely impressed by how well it paired with my combination skin. I wore it during an outdoor wedding in the middle of summer and didn't have to worry about it budging throughout the day. It turns out celebrity makeup artist Brett Freedman is a fan too. "This is great for a first time playing with a fuller-formula foundation," he says.   </p><p><strong>Pros:</strong> Pore-blurring, long-wearing, beginner-friendly</p><p><strong>Cons:</strong> Not ideal for dry skin</p><p><strong>Key Ingredients:</strong> Hyaluronic acid, Airbrush Flawless technology, Replexium</p><p><strong>Finish:</strong> Matte</p><p><strong>Shade Range:</strong> 40 shades</p><p><strong>Customer Review: </strong>"This foundation is creamy and super smooth. It feels fairly lightweight for how full coverage it is! It stays fairly matte all day when set with powder. It's more of a radiant airbrushed matte in my opinion. It also doesn't settle into pores or fine lines."</p></p>                </div>                            </div>        </div><h2 id="best-dewy-finish-live-tinted-huestick-complexion-stick">Best Dewy Finish: Live Tinted Huestick Complexion Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de5b6-a405-11f1-ad3b-732cb384daa6">            <a href="https://www.ulta.com/p/huestick-complexion-stick-pimprod2053431" data-model-name="Huestick Complexion Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/k9MRamxBSvYv5qrXR5RHcS.jpg" alt="Who What Wear assistant beauty editor Sabrina Talbert wearing the Live Tinted HUESTICK Complexion Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Live Tinted</div>                                        <div class="featured__title">Huestick Complexion Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Truthfully, it can be hard to find makeup brands with shades that match my cool, olive-toned skin, but this foundation couldn't be more fitting. The Huestick Complexion Stick from <a href="https://www.whowhatwear.com/beauty/makeup/live-tinted-huestick-complexion-stick-review">Live Tinted</a> is another hot weather–proof formula that I love to use year-round. It provides a subtle glow thanks to key ingredients like ceramides, squalane, hyaluronic acid, vitamin C, and goji berries. Plus, the texture is easy to blend, build, and layer as needed. </p><p><strong>Pros:</strong> Buildable coverage, lightweight, skincare-infused</p><p><strong>Cons:</strong> Pricey</p><p><strong>Key Ingredients:</strong> Ceramides, squalane, hyaluronic acid, vitamin C, goji berries</p><p><strong>Finish:</strong> Soft matte</p><p><strong>Shade Range:</strong> 20 shades </p><p><strong>Customer Review: </strong>"I'm obsessed with this complexion stick! It stays on all day, does not look cakey, brightens my face and the color match is perfection!"</p></p>                </div>                            </div>        </div><h2 id="best-drugstore-l-39-oreal-infallible-fresh-wear-32-hr-liquid-foundation">Best Drugstore: L'Oréal Infallible Fresh Wear 32 Hr Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de6d8-a405-11f1-ad7c-b56a0c42a29d">            <a href="https://www.walmart.com/ip/L-Oreal-Paris-Infallible-Fresh-Wear-32-Hr-Liquid-Foundation-Makeup-488-Caramel-1-fl-oz/630827428" data-model-name="Infallible Fresh Wear 32 Hr Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:111.75%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/27HpqYdfjvLjwMPDWfBc5J.png" alt="An image of Who What Wear associate beauty editor Alyssa Brascia after applying the L’Oréal Infallible 32H Fresh Wear Foundation." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal</div>                                        <div class="featured__title">Infallible Fresh Wear 32 Hr Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You don't have to break the bank to get a quality product, and this L'Oréal foundation proves it. "This long-wearing formula works on all skin types (yes, even acne prone, dry, and mature) and stays put for up to 32 hours, offering a plump-skin glow all the while," says Who What Wear associate beauty editor Alyssa Brascia. "While it is a full-coverage foundation, a little goes a long way, so you can use a smaller amount to get a sheerer finish."</p><p><strong>Pros:</strong> Lightweight, long-wearing, transfer-resistant</p><p><strong>Cons:</strong> Requires quick blending</p><p><strong>Key Ingredient:</strong> Vitamin C</p><p><strong>Finish:</strong> Natural</p><p><strong>Shade Range:</strong> 40 shades </p><p><strong>Customer Review: </strong>"This is one of the best drug store foundations I've ever tried! I feel just as confident if not more confident in my skin wearing this vs other brands. It blends well, stays on long, and makes my acne-scarred skin look nice."</p></p>                </div>                            </div>        </div><h2 id="best-multipurpose-milani-conceal-perfect-2-in-1-foundation-concealer">Best Multipurpose: Milani Conceal + Perfect 2-in-1 Foundation + Concealer </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de750-a405-11f1-9b72-fd0fc1b4f575">            <a href="https://www.ulta.com/p/conceal-perfect-2-in-1-foundation-concealer-xlsImpprod17081067" data-model-name="Conceal + Perfect 2-in-1 Foundation + Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.80%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3ind7GuJMWRnNfMsngkt8J.png" alt="An image of Who What Wear associate beauty editor Alyssa Brascia after applying the Milani Conceal and Perfect 2-In-1 Foundation and Concealer." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milani</div>                                        <div class="featured__title">Conceal + Perfect 2-in-1 Foundation + Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This two-in-one formula is a concealer and foundation, making it easy to get that full-coverage effect. Brascia and WWW Beauty Director Erin Jahns also tested this formula and agree it's worth the investment. "This drugstore foundation is my first pick when it comes to an impeccable and affordable option that will quite literally make your face look flawless in two seconds flat," Brascia says. "It's one part concealer and one part foundation and helps curb the voracious appetite of dark circles, redness, and other skin saboteurs we try to diminish."</p><p><strong>Pros:</strong> Buildable, pore-blurring</p><p><strong>Cons:</strong> May settle into fine lines</p><p><strong>Key Ingredients:</strong> Water lily extract, vitamin A, allantoin</p><p><strong>Finish:</strong> Natural matte</p><p><strong>Shade Range:</strong> 45 shades </p><p><strong>Customer Review: </strong>"I've used this foundation for 3 years, tried a couple others, and keep coming back. Buildable coverage, but a little goes a long way. Doesn't cake under powder products and leaves a hydrated finish on skin, but not oily. I have normal/oily skin, and this works great for everyday wear."</p></p>                </div>                            </div>        </div><h2 id="best-budget-sheglam-skin-magnet-high-coverage-foundation-stick">Best Budget: Sheglam Skin Magnet High Coverage Foundation Stick </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de836-a405-11f1-a9a8-9b587d3f2cd6">            <a href="https://www.amazon.com/dp/B0DNSTL1HC" data-model-name="Skin Magnet High Coverage Foundation Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Novc8iizzMC4kPk2RgTXz7.jpg" alt="Who What Wear assistant beauty editor Sabrina Talbert wearing the SHEGLAM Skin Magnet High Coverage Foundation Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SHEGLAM</div>                                        <div class="featured__title">Skin Magnet High Coverage Foundation Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>At first, I wasn't sure what to expect from this high-coverage foundation stick from <a href="https://www.whowhatwear.com/beauty/makeup/red-carpet-gala-makeup-sheglam">Sheglam</a>, but it checked every box when it comes to long-lasting coverage that also feels lightweight. The texture is creamy, and I love that it provides a skin-like finish. I also appreciate how affordable it is.</p><p><strong>Pros:</strong> Budget-friendly, skin-like finish, long-lasting</p><p><strong>Cons:</strong> Some don't like the smell</p><p><strong>Key Ingredients:</strong> Silica, vitamin E, caprylic/capric triglyceride</p><p><strong>Finish:</strong> Natural skin-like</p><p><strong>Shade Range:</strong> 36 shades </p><p><strong>Customer Review: </strong>"Great foundation, fast and easy to sheer out or build up coverage, nice finish, thick but breathable barely notice it's even on. Highly recommend!"</p></p>                </div>                            </div>        </div><h2 id="best-matte-finish-tarte-face-tape-full-coverage-foundation">Best Matte Finish: Tarte Face Tape Full-Coverage Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de926-a405-11f1-9860-2343ed12aeeb">            <a href="https://www.ulta.com/p/face-tape-full-coverage-foundation-pimprod2003933" data-model-name="Face Tape Full-Coverage Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ortN3GGdRXgK7K5oSuKM8H.png" alt="Face Tape Full Coverage Foundation - 29n Light-Medium Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tarte</div>                                        <div class="featured__title">Face Tape Full-Coverage Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Some matte formulas can be drying, but this one from Tarte provides blurred coverage minus the flakey or cakey finish. It contains ingredients like hyaluronic acid, vitamin E, and niacinamide to hydrate and plump your skin. Freedman notes that he likes to treat this one like a base by sheering it out or mixing it with a moisturizer or oil if needed before building it up. </p><p><strong>Pros:</strong> Long-lasting, transfer-resistant</p><p><strong>Cons:</strong> Some don't like the smell, pricey</p><p><strong>Key Ingredients:</strong> Hyaluronic acid, vitamin E, niacinamide</p><p><strong>Finish:</strong> Natural matte</p><p><strong>Shade Range:</strong> 50 shades</p><p><strong>Customer Review: </strong>"I absolutely love the Tarte Face Tape Full-Coverage Foundation! The coverage is amazing—it easily covers dark spots, redness, and blemishes while still feeling lightweight on the skin. It gives a beautiful natural matte finish."</p></p>                </div>                            </div>        </div><h2 id="best-for-redness-dermablend-flawless-creator-multi-use-liquid-foundation">Best for Redness: Dermablend Flawless Creator Multi-Use Liquid Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de994-a405-11f1-a9f1-97a29696e284">            <a href="https://www.dermstore.com/p/dermablend-flawless-creator-liquid-foundation-drops-30ml-various-shades/11527835/" data-model-name="Flawless Creator Multi-Use Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/r6GEL34eUfftvn2kD6Vo9N.jpg" alt="Dermablend Flawless Creator Multi 0 Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermablend</div>                                        <div class="featured__title">Flawless Creator Multi-Use Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Redness can be especially tricky to cover, which is why Freedman is a fan of the Multi-Use Liquid Foundation from Dermablend. The transfer-resistant formula covers everything from hyperpigmentation and acne to rosacea and dark spots. "It's buildable and available in a nice range of shades," he says. "I like to get two similar shades, and depending on the time of year, I'll add a little more color or less if needed."</p><p><strong>Pros:</strong> Highly pigmented, customizable coverage, lightweight</p><p><strong>Cons:</strong> Can be tricky to blend</p><p><strong>Key Ingredients:</strong> Glycerin, sunflower-seed oil</p><p><strong>Finish:</strong> Natural</p><p><strong>Shade Range:</strong> 33 shades</p><p><strong>Customer Review: </strong>"Love this foundation! Goes on smooth with perfect finish. My skin looks healthy and is protected all day. Truly flawless!"</p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-shades-by-shan-the-foundation">Best for Mature Skin: Shades by Shan The Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7dea16-a405-11f1-ab25-875c640fbcf7">            <a href="https://www.jcpenney.com/p/shades-by-shan-the-foundation/ppr5008431041" data-model-name="The Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:129.63%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/u6MHqL4WVdT4Ys9bc8CayP.png" alt="SHADES BY SHAN, Shades by Shan the Foundation - 1w" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SHADES BY SHAN</div>                                        <div class="featured__title">The Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Lightweight foundations are especially important for mature skin since thicker formulas can enhance fine lines and wrinkles. Although <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturizer-for-mature-skin">tinted moisturizers</a> tend to be the best option for this skin type, something like this Shades by Shan foundation can provide better coverage. "I love this foundation for mature skin because its lightweight, buildable formula provides medium-to-full coverage without feeling heavy or cakey," says Wagenblast. "Its soft velvet finish helps create a smooth, perfected complexion while still allowing the skin to look like skin."</p><p><strong>Pros:</strong> Buildable coverage, lightweight, hydrating</p><p><strong>Cons:</strong> Can require layering, less widely available</p><p><strong>Key Ingredients:</strong> Hyaluronic acid, vitamin E, rose hip extract</p><p><strong>Finish:</strong> Natural</p><p><strong>Shade Range:</strong> 40 shades </p><p><strong>Customer Review: </strong>"This is one of the best foundations I've ever tried! I'm over 40, and this feels so nice and light on the skin while also providing coverage. I will be purchasing it again with the concealer."</p></p>                </div>                            </div>        </div><h2 id="best-for-acne-prone-skin-estee-lauder-double-wear-stay-in-place-lightweight-longwear-matte-foundation">Best for Acne-Prone Skin: Estée Lauder Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7deb60-a405-11f1-9f41-ad8e08dd37bd">            <a href="https://www.sephora.com/product/double-wear-stay-in-place-lightweight-matte-foundation-with-36-hour-wear-P520286" data-model-name="Double Wear Stay-in-Place Lightweight Longwear Matte Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dqnVzNQLJR2P64rbxwkvmm.jpg" alt="New Double Wear Stay-In-Place Lightweight Longwear Matte Foundation With 36h Wear - 5w2 Rich Caramel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Acne-prone skin needs a foundation with the right ingredients to achieve the desired look without causing flare-ups. That's why Wagenblast recommends this pick from Estée Lauder. "This oil-free, noncomedogenic foundation is a great choice for acne-prone skin because it is formulated not to clog pores or cause breakouts," she says. "It provides long-lasting coverage that beautifully conceals blemishes, redness, and hyperpigmentation."</p><p><strong>Pros:</strong> Extremely long-lasting, transfer-resistant, oil-controlling</p><p><strong>Cons:</strong> Requires thorough removal</p><p><strong>Key Ingredients:</strong> Glycerin, niacinamide, hyaluronic acid, brown algae extract</p><p><strong>Finish:</strong> Matte</p><p><strong>Shade Range:</strong> 70 shades </p><p><strong>Customer Review: </strong>"This foundation is great for my acne-prone skin. It doesn't break me out or clog pores. The texture is lightweight and easy to blend with a brush or sponge. My makeup doesn't get cakey or dried out throughout the day. It makes my makeup look so natural like real skin!"</p></p>                </div>                            </div>        </div><h2 id="best-blurring-huda-beauty-easy-blur-natural-airbrush-foundation">Best Blurring: Huda Beauty Easy Blur Natural Airbrush Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8a7dec50-a405-11f1-b8a5-5da7bf52e022">            <a href="https://www.sephora.com/product/huda-beauty-easy-blur-smoothing-foundation-P512640" data-model-name="Easy Blur Natural Airbrush Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E7vvVHBxKeRiLv9m4tgLfV.jpg" alt="Easy Blur Natural Airbrush Foundation With Niacinamide - Chocolate Swirl 570w" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HUDA BEAUTY</div>                                        <div class="featured__title">Easy Blur Natural Airbrush Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you prefer a foundation that gives you that blurred look, consider this smoothing formula from Huda Beauty. "I love this foundation for dry skin because it provides buildable coverage with a lightweight, comfortable feel that doesn't look thick or cakey," says Wagenblast. "The formula contains niacinamide and creates a smooth, softly blurred finish while still allowing the skin to look natural."</p><p><strong>Pros:</strong> Blurring, lightweight, buildable coverage</p><p><strong>Cons:</strong> May emphasize dry patches</p><p><strong>Key Ingredients:</strong> Niacinamide, silica</p><p><strong>Finish:</strong> Natural airbrushed</p><p><strong>Shade Range:</strong> 39 shades </p><p><strong>Customer Review: </strong>"Lasted me a year. This foundation feels like a hydrating serum but looks like a full-coverage foundation. Hands down the best foundation ever."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best full-coverage foundation, we leaned heavily on firsthand testing, insight from makeup artists, and our knowledge as beauty experts. We also considered several factors, including shade range, key ingredients, finish, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-full-coverage-foundation</link>
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                            <![CDATA[ Always smooth, never cakey. ]]>
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                                                                        <pubDate>Mon, 31 Aug 2026 18:35:54 +0000</pubDate>                                                                                                                                <updated>Mon, 31 Aug 2026 20:39:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabrina Talbert ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/zocdptgtwYRUiBj6EajiBd-320-70.png ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Live Tinted; L&#039;Oreal; Charlotte Tilbury ]]></media:description>                                                            <media:text><![CDATA[Live Tinted; L&#039;Oreal; Charlotte Tilbury ]]></media:text>
                                <media:title type="plain"><![CDATA[Live Tinted; L&#039;Oreal; Charlotte Tilbury ]]></media:title>
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                                <p>In my early days of trying makeup, there were always products that I was more open to than others. I loved <a href="https://www.whowhatwear.com/best-brow-gels">brow gel</a>, <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-palettes-for-dark-skin">eye shadow palettes</a>, and all things contour and highlight. But if there's one thing I consistently stood away from, it was full-coverage foundation. I was always open to using concealer and <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturizer-for-mature-skin">tinted moisturizer,</a> but the idea of a heavy formula that would clog my pores, cause acne, or look straight-up cakey was the last thing I wanted.</p><p>Since then, I've spent my years as a beauty journalist learning what makes a quality product, and in the process, I learned that not all full-coverage foundations are made equal. "A full-coverage foundation contains enough pigment to conceal most visible discoloration, including blemishes, redness, and hyperpigmentation, creating a more even-looking complexion," says celebrity makeup artist and educator Thynna Wagenblast. "Although full coverage is often associated with thicker formulas, newer technology has made it possible to achieve that level of coverage with lightweight, breathable textures."</p><p>Beyond my days of avoidance, I've grown to love quite a few of these foundations, but it also helps to have colleagues who've tested their fair share of them too. Between myself, my fellow beauty editors, and top-notch makeup artists, we've put together a list of the 10 best options on the market in 2026. Keep scrolling to see our picks. </p><h2 id="the-best-full-coverage-foundations-at-a-glance">The Best Full-Coverage Foundations, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.ulta.com/p/airbrush-flawless-foundation-pimprod2054180" target="_blank" rel="sponsored">Charlotte Tilbury Airbrush Flawless Foundation </a></li><li><strong>Best Dewy Finish</strong>: <a href="https://www.ulta.com/p/huestick-complexion-stick-pimprod2053431?sku=2642825" target="_blank" rel="sponsored">Live Tinted Huestick Complexion Stick</a></li><li><strong>Best Drugstore: </strong><a href="https://www.walmart.com/ip/L-Oreal-Paris-Infallible-Fresh-Wear-32-Hr-Liquid-Foundation-Makeup-488-Caramel-1-fl-oz/630827428" target="_blank" rel="sponsored">L'Oréal Infallible Fresh Wear 32 Hr Liquid Foundation</a></li><li><strong>Best Multipurpose:</strong> <a href="https://www.ulta.com/p/conceal-perfect-2-in-1-foundation-concealer-xlsImpprod17081067" target="_blank" rel="sponsored">Milani Conceal + Perfect 2-in-1 Foundation + Concealer </a></li><li><strong>Best Budget: </strong><a href="https://www.amazon.com/dp/B0DNSTL1HC?ref=clp_hp_h_pc&amp;th=1" target="_blank" rel="sponsored">Sheglam Skin Magnet High Coverage Foundation Stick </a></li></ul><h3 class="article-body__section" id="section-the-best-full-coverage-foundations-of-2026"><span>The Best Full-Coverage Foundations of 2026</span></h3><h2 id="best-overall-charlotte-tilbury-airbrush-flawless-foundation">Best Overall: Charlotte Tilbury Airbrush Flawless Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de3ea-a405-11f1-90e2-fd071a0da852">            <a href="https://www.ulta.com/p/airbrush-flawless-foundation-pimprod2054180" data-model-name="Airbrush Flawless Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.32%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:298,l:224,cw:2092,ch:2789,q:80/VUncs3mLBAmpNy7cV5TK29.jpg" alt="Who What Wear assistant beauty editor Sabrina Talbert wearing the Charlotte Tilbury Airbrush Flawless Foundation." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I tried the Airbrush Flawless Foundation and was genuinely impressed by how well it paired with my combination skin. I wore it during an outdoor wedding in the middle of summer and didn't have to worry about it budging throughout the day. It turns out celebrity makeup artist Brett Freedman is a fan too. "This is great for a first time playing with a fuller-formula foundation," he says.   </p><p><strong>Pros:</strong> Pore-blurring, long-wearing, beginner-friendly</p><p><strong>Cons:</strong> Not ideal for dry skin</p><p><strong>Key Ingredients:</strong> Hyaluronic acid, Airbrush Flawless technology, Replexium</p><p><strong>Finish:</strong> Matte</p><p><strong>Shade Range:</strong> 40 shades</p><p><strong>Customer Review: </strong>"This foundation is creamy and super smooth. It feels fairly lightweight for how full coverage it is! It stays fairly matte all day when set with powder. It's more of a radiant airbrushed matte in my opinion. It also doesn't settle into pores or fine lines."</p></p>                </div>                            </div>        </div><h2 id="best-dewy-finish-live-tinted-huestick-complexion-stick">Best Dewy Finish: Live Tinted Huestick Complexion Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de5b6-a405-11f1-ad3b-732cb384daa6">            <a href="https://www.ulta.com/p/huestick-complexion-stick-pimprod2053431" data-model-name="Huestick Complexion Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/k9MRamxBSvYv5qrXR5RHcS.jpg" alt="Who What Wear assistant beauty editor Sabrina Talbert wearing the Live Tinted HUESTICK Complexion Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Live Tinted</div>                                        <div class="featured__title">Huestick Complexion Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Truthfully, it can be hard to find makeup brands with shades that match my cool, olive-toned skin, but this foundation couldn't be more fitting. The Huestick Complexion Stick from <a href="https://www.whowhatwear.com/beauty/makeup/live-tinted-huestick-complexion-stick-review">Live Tinted</a> is another hot weather–proof formula that I love to use year-round. It provides a subtle glow thanks to key ingredients like ceramides, squalane, hyaluronic acid, vitamin C, and goji berries. Plus, the texture is easy to blend, build, and layer as needed. </p><p><strong>Pros:</strong> Buildable coverage, lightweight, skincare-infused</p><p><strong>Cons:</strong> Pricey</p><p><strong>Key Ingredients:</strong> Ceramides, squalane, hyaluronic acid, vitamin C, goji berries</p><p><strong>Finish:</strong> Soft matte</p><p><strong>Shade Range:</strong> 20 shades </p><p><strong>Customer Review: </strong>"I'm obsessed with this complexion stick! It stays on all day, does not look cakey, brightens my face and the color match is perfection!"</p></p>                </div>                            </div>        </div><h2 id="best-drugstore-l-39-oreal-infallible-fresh-wear-32-hr-liquid-foundation">Best Drugstore: L'Oréal Infallible Fresh Wear 32 Hr Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de6d8-a405-11f1-ad7c-b56a0c42a29d">            <a href="https://www.walmart.com/ip/L-Oreal-Paris-Infallible-Fresh-Wear-32-Hr-Liquid-Foundation-Makeup-488-Caramel-1-fl-oz/630827428" data-model-name="Infallible Fresh Wear 32 Hr Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:111.75%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/27HpqYdfjvLjwMPDWfBc5J.png" alt="An image of Who What Wear associate beauty editor Alyssa Brascia after applying the L’Oréal Infallible 32H Fresh Wear Foundation." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal</div>                                        <div class="featured__title">Infallible Fresh Wear 32 Hr Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You don't have to break the bank to get a quality product, and this L'Oréal foundation proves it. "This long-wearing formula works on all skin types (yes, even acne prone, dry, and mature) and stays put for up to 32 hours, offering a plump-skin glow all the while," says Who What Wear associate beauty editor Alyssa Brascia. "While it is a full-coverage foundation, a little goes a long way, so you can use a smaller amount to get a sheerer finish."</p><p><strong>Pros:</strong> Lightweight, long-wearing, transfer-resistant</p><p><strong>Cons:</strong> Requires quick blending</p><p><strong>Key Ingredient:</strong> Vitamin C</p><p><strong>Finish:</strong> Natural</p><p><strong>Shade Range:</strong> 40 shades </p><p><strong>Customer Review: </strong>"This is one of the best drug store foundations I've ever tried! I feel just as confident if not more confident in my skin wearing this vs other brands. It blends well, stays on long, and makes my acne-scarred skin look nice."</p></p>                </div>                            </div>        </div><h2 id="best-multipurpose-milani-conceal-perfect-2-in-1-foundation-concealer">Best Multipurpose: Milani Conceal + Perfect 2-in-1 Foundation + Concealer </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de750-a405-11f1-9b72-fd0fc1b4f575">            <a href="https://www.ulta.com/p/conceal-perfect-2-in-1-foundation-concealer-xlsImpprod17081067" data-model-name="Conceal + Perfect 2-in-1 Foundation + Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.80%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3ind7GuJMWRnNfMsngkt8J.png" alt="An image of Who What Wear associate beauty editor Alyssa Brascia after applying the Milani Conceal and Perfect 2-In-1 Foundation and Concealer." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milani</div>                                        <div class="featured__title">Conceal + Perfect 2-in-1 Foundation + Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This two-in-one formula is a concealer and foundation, making it easy to get that full-coverage effect. Brascia and WWW Beauty Director Erin Jahns also tested this formula and agree it's worth the investment. "This drugstore foundation is my first pick when it comes to an impeccable and affordable option that will quite literally make your face look flawless in two seconds flat," Brascia says. "It's one part concealer and one part foundation and helps curb the voracious appetite of dark circles, redness, and other skin saboteurs we try to diminish."</p><p><strong>Pros:</strong> Buildable, pore-blurring</p><p><strong>Cons:</strong> May settle into fine lines</p><p><strong>Key Ingredients:</strong> Water lily extract, vitamin A, allantoin</p><p><strong>Finish:</strong> Natural matte</p><p><strong>Shade Range:</strong> 45 shades </p><p><strong>Customer Review: </strong>"I've used this foundation for 3 years, tried a couple others, and keep coming back. Buildable coverage, but a little goes a long way. Doesn't cake under powder products and leaves a hydrated finish on skin, but not oily. I have normal/oily skin, and this works great for everyday wear."</p></p>                </div>                            </div>        </div><h2 id="best-budget-sheglam-skin-magnet-high-coverage-foundation-stick">Best Budget: Sheglam Skin Magnet High Coverage Foundation Stick </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de836-a405-11f1-a9a8-9b587d3f2cd6">            <a href="https://www.amazon.com/dp/B0DNSTL1HC" data-model-name="Skin Magnet High Coverage Foundation Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Novc8iizzMC4kPk2RgTXz7.jpg" alt="Who What Wear assistant beauty editor Sabrina Talbert wearing the SHEGLAM Skin Magnet High Coverage Foundation Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SHEGLAM</div>                                        <div class="featured__title">Skin Magnet High Coverage Foundation Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>At first, I wasn't sure what to expect from this high-coverage foundation stick from <a href="https://www.whowhatwear.com/beauty/makeup/red-carpet-gala-makeup-sheglam">Sheglam</a>, but it checked every box when it comes to long-lasting coverage that also feels lightweight. The texture is creamy, and I love that it provides a skin-like finish. I also appreciate how affordable it is.</p><p><strong>Pros:</strong> Budget-friendly, skin-like finish, long-lasting</p><p><strong>Cons:</strong> Some don't like the smell</p><p><strong>Key Ingredients:</strong> Silica, vitamin E, caprylic/capric triglyceride</p><p><strong>Finish:</strong> Natural skin-like</p><p><strong>Shade Range:</strong> 36 shades </p><p><strong>Customer Review: </strong>"Great foundation, fast and easy to sheer out or build up coverage, nice finish, thick but breathable barely notice it's even on. Highly recommend!"</p></p>                </div>                            </div>        </div><h2 id="best-matte-finish-tarte-face-tape-full-coverage-foundation">Best Matte Finish: Tarte Face Tape Full-Coverage Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de926-a405-11f1-9860-2343ed12aeeb">            <a href="https://www.ulta.com/p/face-tape-full-coverage-foundation-pimprod2003933" data-model-name="Face Tape Full-Coverage Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ortN3GGdRXgK7K5oSuKM8H.png" alt="Face Tape Full Coverage Foundation - 29n Light-Medium Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tarte</div>                                        <div class="featured__title">Face Tape Full-Coverage Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Some matte formulas can be drying, but this one from Tarte provides blurred coverage minus the flakey or cakey finish. It contains ingredients like hyaluronic acid, vitamin E, and niacinamide to hydrate and plump your skin. Freedman notes that he likes to treat this one like a base by sheering it out or mixing it with a moisturizer or oil if needed before building it up. </p><p><strong>Pros:</strong> Long-lasting, transfer-resistant</p><p><strong>Cons:</strong> Some don't like the smell, pricey</p><p><strong>Key Ingredients:</strong> Hyaluronic acid, vitamin E, niacinamide</p><p><strong>Finish:</strong> Natural matte</p><p><strong>Shade Range:</strong> 50 shades</p><p><strong>Customer Review: </strong>"I absolutely love the Tarte Face Tape Full-Coverage Foundation! The coverage is amazing—it easily covers dark spots, redness, and blemishes while still feeling lightweight on the skin. It gives a beautiful natural matte finish."</p></p>                </div>                            </div>        </div><h2 id="best-for-redness-dermablend-flawless-creator-multi-use-liquid-foundation">Best for Redness: Dermablend Flawless Creator Multi-Use Liquid Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8a7de994-a405-11f1-a9f1-97a29696e284">            <a href="https://www.dermstore.com/p/dermablend-flawless-creator-liquid-foundation-drops-30ml-various-shades/11527835/" data-model-name="Flawless Creator Multi-Use Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/r6GEL34eUfftvn2kD6Vo9N.jpg" alt="Dermablend Flawless Creator Multi 0 Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermablend</div>                                        <div class="featured__title">Flawless Creator Multi-Use Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Redness can be especially tricky to cover, which is why Freedman is a fan of the Multi-Use Liquid Foundation from Dermablend. The transfer-resistant formula covers everything from hyperpigmentation and acne to rosacea and dark spots. "It's buildable and available in a nice range of shades," he says. "I like to get two similar shades, and depending on the time of year, I'll add a little more color or less if needed."</p><p><strong>Pros:</strong> Highly pigmented, customizable coverage, lightweight</p><p><strong>Cons:</strong> Can be tricky to blend</p><p><strong>Key Ingredients:</strong> Glycerin, sunflower-seed oil</p><p><strong>Finish:</strong> Natural</p><p><strong>Shade Range:</strong> 33 shades</p><p><strong>Customer Review: </strong>"Love this foundation! Goes on smooth with perfect finish. My skin looks healthy and is protected all day. Truly flawless!"</p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-shades-by-shan-the-foundation">Best for Mature Skin: Shades by Shan The Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7dea16-a405-11f1-ab25-875c640fbcf7">            <a href="https://www.jcpenney.com/p/shades-by-shan-the-foundation/ppr5008431041" data-model-name="The Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:129.63%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/u6MHqL4WVdT4Ys9bc8CayP.png" alt="SHADES BY SHAN, Shades by Shan the Foundation - 1w" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SHADES BY SHAN</div>                                        <div class="featured__title">The Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Lightweight foundations are especially important for mature skin since thicker formulas can enhance fine lines and wrinkles. Although <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturizer-for-mature-skin">tinted moisturizers</a> tend to be the best option for this skin type, something like this Shades by Shan foundation can provide better coverage. "I love this foundation for mature skin because its lightweight, buildable formula provides medium-to-full coverage without feeling heavy or cakey," says Wagenblast. "Its soft velvet finish helps create a smooth, perfected complexion while still allowing the skin to look like skin."</p><p><strong>Pros:</strong> Buildable coverage, lightweight, hydrating</p><p><strong>Cons:</strong> Can require layering, less widely available</p><p><strong>Key Ingredients:</strong> Hyaluronic acid, vitamin E, rose hip extract</p><p><strong>Finish:</strong> Natural</p><p><strong>Shade Range:</strong> 40 shades </p><p><strong>Customer Review: </strong>"This is one of the best foundations I've ever tried! I'm over 40, and this feels so nice and light on the skin while also providing coverage. I will be purchasing it again with the concealer."</p></p>                </div>                            </div>        </div><h2 id="best-for-acne-prone-skin-estee-lauder-double-wear-stay-in-place-lightweight-longwear-matte-foundation">Best for Acne-Prone Skin: Estée Lauder Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="8a7deb60-a405-11f1-9f41-ad8e08dd37bd">            <a href="https://www.sephora.com/product/double-wear-stay-in-place-lightweight-matte-foundation-with-36-hour-wear-P520286" data-model-name="Double Wear Stay-in-Place Lightweight Longwear Matte Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dqnVzNQLJR2P64rbxwkvmm.jpg" alt="New Double Wear Stay-In-Place Lightweight Longwear Matte Foundation With 36h Wear - 5w2 Rich Caramel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Stay-in-Place Lightweight Longwear Matte Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Acne-prone skin needs a foundation with the right ingredients to achieve the desired look without causing flare-ups. That's why Wagenblast recommends this pick from Estée Lauder. "This oil-free, noncomedogenic foundation is a great choice for acne-prone skin because it is formulated not to clog pores or cause breakouts," she says. "It provides long-lasting coverage that beautifully conceals blemishes, redness, and hyperpigmentation."</p><p><strong>Pros:</strong> Extremely long-lasting, transfer-resistant, oil-controlling</p><p><strong>Cons:</strong> Requires thorough removal</p><p><strong>Key Ingredients:</strong> Glycerin, niacinamide, hyaluronic acid, brown algae extract</p><p><strong>Finish:</strong> Matte</p><p><strong>Shade Range:</strong> 70 shades </p><p><strong>Customer Review: </strong>"This foundation is great for my acne-prone skin. It doesn't break me out or clog pores. The texture is lightweight and easy to blend with a brush or sponge. My makeup doesn't get cakey or dried out throughout the day. It makes my makeup look so natural like real skin!"</p></p>                </div>                            </div>        </div><h2 id="best-blurring-huda-beauty-easy-blur-natural-airbrush-foundation">Best Blurring: Huda Beauty Easy Blur Natural Airbrush Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="8a7dec50-a405-11f1-b8a5-5da7bf52e022">            <a href="https://www.sephora.com/product/huda-beauty-easy-blur-smoothing-foundation-P512640" data-model-name="Easy Blur Natural Airbrush Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E7vvVHBxKeRiLv9m4tgLfV.jpg" alt="Easy Blur Natural Airbrush Foundation With Niacinamide - Chocolate Swirl 570w" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HUDA BEAUTY</div>                                        <div class="featured__title">Easy Blur Natural Airbrush Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you prefer a foundation that gives you that blurred look, consider this smoothing formula from Huda Beauty. "I love this foundation for dry skin because it provides buildable coverage with a lightweight, comfortable feel that doesn't look thick or cakey," says Wagenblast. "The formula contains niacinamide and creates a smooth, softly blurred finish while still allowing the skin to look natural."</p><p><strong>Pros:</strong> Blurring, lightweight, buildable coverage</p><p><strong>Cons:</strong> May emphasize dry patches</p><p><strong>Key Ingredients:</strong> Niacinamide, silica</p><p><strong>Finish:</strong> Natural airbrushed</p><p><strong>Shade Range:</strong> 39 shades </p><p><strong>Customer Review: </strong>"Lasted me a year. This foundation feels like a hydrating serum but looks like a full-coverage foundation. Hands down the best foundation ever."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best full-coverage foundation, we leaned heavily on firsthand testing, insight from makeup artists, and our knowledge as beauty experts. We also considered several factors, including shade range, key ingredients, finish, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p>
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                                                            <title><![CDATA[ Silky, Hydrating, and Featherweight—These Serum Foundations Are the Answer to Your Makeup Prayers ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you've spent hundreds of hours (and dollars) trying to make your <a href="https://www.whowhatwear.com/natural-looking-foundation"><u>foundation look like skin</u></a>—just without pesky sun spots, blemishes, and bouts of redness—you're not alone. It's an expensive and defeating task to try <a href="https://www.whowhatwear.com/best-foundations"><u>one foundation after another</u></a> only to be met with more formulas that feel like acrylic paint. But as the beauty industry continues to evolve, brands are getting smarter about their products—<a href="https://www.whowhatwear.com/skincare-makeup-hybrid-products"><u>fusing skincare with pigment</u></a> to create good-for-you formulas that not only make your makeup look flawless, but also improve your skin along the way. While <a href="https://www.whowhatwear.com/beauty/hybrid-beauty-wellness-products"><u>these hybrids</u></a> can be found in the form of <a href="https://www.whowhatwear.com/beauty/skin/viral-lip-products"><u>tinted peptide balms</u></a>, <a href="https://www.whowhatwear.com/beauty/makeup/best-spf-makeup"><u>SPF blushes</u></a>, and <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-concealer-pen-review"><u>skincare-infused concealers</u></a>, the most popular are serum foundations: the makeup gods' (ahem, your favorite brands and chemists) answer to the dry, crackly, over-pigmented foundations of yesteryear. </p><p>"Serum foundations definitely fit in with my broader complexion philosophy of ‘less is more,'" says celebrity makeup artist, creative director, and brand founder <a href="https://www.instagram.com/LisaEldridgeMakeup/" target="_blank"><u>Lisa Eldridge</u></a>. The multi-hyphenate describes these formulas as fluid, lightweight, and skincare-packed, with "a second-skin finish" over heavy coverage. "[They] should allow the beauty of your natural skin to shine through," she adds. Celebrity makeup artist <a href="https://www.instagram.com/kellyzhangagency/" target="_blank"><u>Kelly Zhang</u></a> agrees, saying these wunderkind formulas should offer the "best of both worlds—feeling like skincare but performing like makeup."</p><p>If these skin perfectors sound too good to be true, fear not. Who What Wear editors found and tested the very best serum foundations on the market, keeping budget, skin type, and function top of mind. Keep reading for our nine "Your skin looks so good!" compliment-winning favorites.</p><h3 class="article-body__section" id="section-the-9-best-serum-foundations-of-2026-at-a-glance"><span>The 9 Best Serum Foundations of 2026, At a Glance</span></h3><ul><li><strong>Best Overall:</strong> <a href="https://victoriabeckhambeauty.com/products/the-foundation-drops" target="_blank"><u>Victoria Beckham The Foundation Drops</u></a></li><li><strong>Best Drugstore:</strong> <a href="https://www.amazon.com/dp/B09J1X9M1P" target="_blank"><u>Neutrogena Sensitive Skin Serum Foundation</u></a></li><li><strong>Best Luxury:</strong> <a href="https://www.hermes.com/us/en/product/luminous-matte-skincare-foundation-25w-rotin-V60652EVW25/" target="_blank"><u>Hermès Plein Air Luminous Matte Skincare Foundation</u></a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.selfridges.com/US/en/product/lisa-eldridge-beauty-seamless-skin-enhancing-tint-30ml_R04306405/" target="_blank"><u>Lisa Eldridge Beauty Seamless Skin Enhancing Tint</u></a></li><li><strong>Best Coverage:</strong> <a href="https://www.sephora.com/product/kamo-triple-peptide-multi-use-cover-drops-P526032" target="_blank"><u>Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation</u></a></li></ul><h3 class="article-body__section" id="section-best-overall-victoria-beckham-the-foundation-drops"><span>Best Overall: Victoria Beckham The Foundation Drops</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf5e72-9d84-11f1-aaf3-7f34eb0eaf4c">            <a href="https://victoriabeckhambeauty.com/products/the-foundation-drops" data-model-name="The Foundation Drops With TFC8" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9ZeW69C6F5suKU2UDbm5Po.webp" alt="Victoria Beckham Beauty, The Foundation Drops With Tfc8®" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops With TFC8</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Extremely natural finish, blurs imperfections, hydrating formula, doesn't settle into fine lines</p><p><strong>Cons:</strong> Quite expensive</p><p><strong>Key ingredients:</strong> Echinacea purpurea extract, olive leaf extract, jojoba oil | <strong>Skin type:</strong> 19 | <strong>Shades:</strong> All, including mature and sensitive</p><p>Described as a "skin-first" foundation, <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-products-review"><u>Victoria Beckham's</u></a> Foundation Drops—created using Augustinus Bader's award-winning TFC8 technology—is *the* editor-favorite serum foundation. The lightweight, flexible fluid is so airy that it feels undetectable on the skin, offering a watercolor wash of skin-blurring pigment that evens skin tone rather than covering it. Bader's technology helps the foundation's key actives (a hydrating group of vitamins, lipids, and peptides) sink into the skin deeper and faster for smoother, plumper results—both immediately and in the long run. Moisturizing ingredients like jojoba oil and glycerin help lock in hydration while olive leaf extract encourages cell regeneration, making this a great product for those in their twenties and up. It's preventative care, wrinkle repair, and an IRL filter all wrapped up in one (arguably expensive, but very worth it) bottle.</p><p><strong>Customer review: </strong>"This product is really wonderful. I wasn’t prepared for just how great it would make my skin look and feel. I saw an improvement in my skin texture and luminosity from day one. I have mature, sensitive skin, and the drops make it feel great. I really use it very sparingly and get amazing coverage. When I want a little bit more coverage, I just [add] another drop. Worth every penny! Another perfect product from VBB!"</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1884px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="A3ZrEmeRyGNogqtYire7Nc" name="ABvictoriabeckham" alt="An image of WWW associate beauty editor Alyssa Brascia wearing the VB Foundation Drops." src="https://cdn.mos.cms.futurecdn.net/A3ZrEmeRyGNogqtYire7Nc-1920-80.jpg" mos="" align="middle" fullscreen="" width="1884" height="2512" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-drugstore-neutrogena-sensitive-skin-serum-foundation"><span>Best Drugstore: Neutrogena Sensitive Skin Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf5f44-9d84-11f1-bb9a-23636b81f8e5">            <a href="https://www.amazon.com/dp/B09J1X9M1P" data-model-name="Sensitive Skin Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nGVMNQN5muFtDJd2uVurE6.jpg" alt="Neutrogena Sensitive Skin Serum Foundation, Medium 02, 1 Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neutrogena</div>                                        <div class="featured__title">Sensitive Skin Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Cost-effective, packed with skincare, buildable coverage</p><p><strong>Cons:</strong> Wish there was a broader shade range</p><p><strong>Key ingredients:</strong> Provitamin B5 | <strong>Skin type:</strong> Sensitive, dry, combination | <strong>Shades:</strong> 19</p><p>Yes, the Victoria Beckham foundation comes at a staggering price, but that doesn't mean that all serum foundations do. In fact, one of our <a href="https://www.whowhatwear.com/beauty/makeup/best-drugstore-foundation-products"><u>favorite drugstore foundations</u></a> is this lightweight, skincare-infused serum from Neutrogena, which works wonders for sensitive, dry skin. The silky foundation is wonderfully hydrating on my rosacea-prone skin, camouflaging redness with calming provitamin B5 while also offering impressive buildability. Plus, a bottle will only set you back $14.</p><p><strong>Customer review: </strong>"Neutrogena has literally become my top favorite when it comes to skincare and cosmetics! This tinted serum foundation works wonders; it goes on like a second skin. It is so lightweight. It provides just enough coverage to give you such a healthy, plump natural glow. The color matches spot on. I apply it in the morning, and it lasts through the day. I have dry combination, mature skin, and I can’t rave enough about this amazing product!" </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="TgRPQ32LixQvgC2NdAo9Ak" name="561640656_18529753027029585_4201614501733693175_n" alt="An image of WWW associate beauty editor Alyssa Brascia wearing the Neutrogena Sensitive Skin Serum Foundation." src="https://cdn.mos.cms.futurecdn.net/TgRPQ32LixQvgC2NdAo9Ak-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-luxury-hermes-plein-air-luminous-matte-skincare-foundation"><span>Best Luxury: Hermès Plein Air Luminous Matte Skincare Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf6016-9d84-11f1-810d-1d0eb25cae76">            <a href="https://www.hermes.com/us/en/product/luminous-matte-skincare-foundation-75c-gold-V60652EV075/" data-model-name="Plein Air Luminous Matte Skincare Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Hxswm7gJCk5Fc8toxsquo.webp" alt="Hermès, Plein Air Luminous Matte Skincare Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Plein Air Luminous Matte Skincare Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Blurring effect, extremely lightweight texture, evens skin tone and texture </p><p><strong>Cons:</strong> Very high price tag</p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, white mulberry extract | <strong>Skin type:</strong> All, including sensitive | <strong>Shades:</strong> 34</p><p>This one's for the luxury lovers. Both WWW beauty editor <a href="https://www.whowhatwear.com/author/kaitlyn-mclintock"><u>Kaitlyn McLintock</u></a> and I have fallen head over heels for Hermès' first-ever foundation: a silky, skincare-packed designer formula with a natural matte finish. The price tag is undeniably high, but with it comes a smoothing (niacinamide), hydrating (hyaluronic acid), and plumping (white mulberry extract) effect that wears so much smoother than drugstore alts. "It disguised my patchy redness without highlighting my dryness and texture," McLintock wrote in <a href="https://www.whowhatwear.com/beauty/makeup/hermes-plein-air-foundation-review"><u>an earlier review</u></a>. "It looked smooth, like a second skin, blurred my pores, and made my complexion look like it had a natural, lit-from-within luminosity." In short, we're sold.</p><p><strong>Customer review: </strong>"The results of this foundation are absolutely stunning. I do not like heavy foundations, and I appreciate a natural and healthy look. This foundation has a light texture but with great coverage, just the coverage you need to portray a luminous, hydrated skin that lasts all day long. If you're looking for a lot of coverage, maybe this might not be your foundation, but who wants heavy coverage? [It's also] very smooth to apply, which I really liked."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="KaNTYaw3DUjhgdAryRRQSW" name="KMhermes.jpg" alt="An image of WWW beauty editor Kaitlyn McLintock wearing the Hermès Plein Air Luminous Matte Skincare Foundation." src="https://cdn.mos.cms.futurecdn.net/KaNTYaw3DUjhgdAryRRQSW-1920-80.webp" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/kaitlyn_mclintock/" target="_blank">kaitlyn_mclintock</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-for-dry-skin-ilia-super-serum-skin-tint-spf-40"><span>Best for Dry Skin: Ilia Super Serum Skin Tint SPF 40 </span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf60e8-9d84-11f1-94aa-c370e73957d5">            <a href="https://www.revolve.com/ilia-super-serum-skin-tint-spf-40-in-19-lovina/dp/ILIR-WU203/" data-model-name="Super Serum Skin Tint SPF 40" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tXV3NNbmchhzkBx3MWjNk6.jpg" alt="Super Serum Skin Tint Spf 40" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ilia</div>                                        <div class="featured__title">Super Serum Skin Tint SPF 40</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Hydrating ingredients, includes SPF, very natural finish</p><p><strong>Cons:</strong> None we can think of</p><p><strong>Key ingredients:</strong> Hyaluronic acid, squalane, niacinamide | <strong>Skin type:</strong> Dry, normal, sensitive | <strong>Shades:</strong> 30</p><p>Serum foundations are the best kind of foundation for someone with dry skin. But if you really want to quench a dehydrated complexion, try <a href="https://www.whowhatwear.com/ilia-super-serum-skin-tint-foundation-review"><u>Ilia's Super Serum Skin Tint</u></a> on for size. Zhang recommends this formula for its natural-looking results and nourishing ingredients. "It’s a great option for anyone who loves a dewy, skincare-first finish," she states. "I like that it combines SPF, hydration, and lightweight coverage in one step, making it ideal for people who want their skin to look fresh and radiant rather than heavily made up."</p><p><strong>Customer review: </strong>"I love this foundation. I’ll never change again. It goes on like a second skin. So smooth and no lines." </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-oily-skin-mac-cosmetics-studio-radiance-serum-powered-foundation"><span>Best for Oily Skin: MAC Cosmetics Studio Radiance Serum-Powered Foundation </span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf61b0-9d84-11f1-8dab-033252d96abe">            <a href="https://www.ulta.com/p/studio-radiance-serum-powered-foundation-pimprod2040797" data-model-name="Studio Radiance Serum Powered Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jTeJVu59eUg6iWJqKoTEt6.png" alt="Studio Radiance Serum Powered Foundation - Nc12" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Studio Radiance Serum Powered Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Transfer-resistant formula, noticeably hydrating, widest shade range we've seen yet</p><p><strong>Cons:</strong> Has a slightly thicker consistency than others on this list</p><p><strong>Key ingredients:</strong> Glycerin, jojoba seed oil, olive fruit oil | <strong>Skin type:</strong> All, including sensitive | <strong>Shades:</strong> 56</p><p>If you have oily skin, it may be hard to find a serum foundation that best suits your complexion due to the glowy finishes most offer. But if you still want to experience the lightweight, skincare-infused goodness of a foundation like these, we recommend you add MAC's Studio Radiance Serum Powered Foundation to your cart. The non-comedogenic, transfer-resistant formula keeps excess sebum at bay while keeping the skin moisturized and blurred—a tall order for a formula that boasts 12 hours of longevity. Another perk: It comes in a whopping 56 shades, servicing all undertones, as well. </p><p><strong>Customer review: </strong>"This foundation far exceeded my expectations. I'm 42, and I get compliments on my skin all the time now! I apply it with a damp beauty blender, and it's flawless. I used to be a person that preferred full coverage makeup, but I feel this coverage is perfect." </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-mature-skin-lisa-eldridge-beauty-seamless-skin-enhancing-tint"><span>Best for Mature Skin: Lisa Eldridge Beauty Seamless Skin Enhancing Tint</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf6282-9d84-11f1-b8b7-4fa2e20c2e00">            <a href="https://www.selfridges.com/US/en/product/lisa-eldridge-beauty-seamless-skin-enhancing-tint-30ml_R04306405/" data-model-name="Seamless Skin Enhancing Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hifem4aX5SEEHGbWffGEYg.webp" alt="LISA ELDRIDGE BEAUTY, Seamless Skin Enhancing Tint 30ml - T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LISA ELDRIDGE BEAUTY</div>                                        <div class="featured__title">Seamless Skin Enhancing Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Nourishing formula, tailored to specific undertones for a true skin match, lightweight texture</p><p><strong>Cons:</strong> None we can think of</p><p><strong>Key ingredients:</strong> Prickly pear seed oil, sunflower seed oil, squalane | <strong>Skin type:</strong> All, including mature | <strong>Shades:</strong> 21</p><p>While several of our picks do well to smooth wrinkles, Lisa Eldridge's Seamless Skin Enhancing Tint is a top pick for those with storied complexions. "The finish is remarkably flexible and crease-proof, resisting settling into fine lines—making it an excellent choice even around the delicate under-eye area for mature skin," she explains. This formula—infused with 78% skincare ingredients like prickly pear seed oil and squalane—works hard to soothe, hydrate, and smooth skin of all ages and tones. "My Enhancing Tint prioritises the look and feel of healthy looking skin," she explains. "What makes it stand out is the shade range of skin-true tones, designed to enhance rather than disguise; celebrating your natural skin tone and texture instead of masking it."</p><p><strong>Customer review: </strong>"This tint is all I need for foundation. I do have red, sensitive skin and this is perfect. It gives a natural look with coverage. I have bought four times and will continue to purchase."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-coverage-drunk-elephant-kamo-triple-peptide-multi-use-serum-foundation"><span>Best Coverage: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf6354-9d84-11f1-bb2c-71d11d386eb7">            <a href="https://www.sephora.com/product/kamo-triple-peptide-multi-use-cover-drops-P526032" data-model-name="Kamo Triple-Peptide Multi-Use Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8oUAYwWeFhnzvRceNcdhV6.jpg" alt="Kamo Triple-Peptide Multi-Use Serum Foundation - Fair 1c" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Drunk Elephant</div>                                        <div class="featured__title">Kamo Triple-Peptide Multi-Use Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Extremely versatile multi-use formula, includes flexible shades, smooths fine lines and wrinkles</p><p><strong>Cons:</strong> May be too full coverage for some shoppers' tastes if used alone</p><p><strong>Key ingredients:</strong> Amino acids, peptides, marula oil, squalane | <strong>Skin type:</strong> Normal, dry, oily | <strong>Shades:</strong> 25</p><p>"I've been wearing these every day!" WWW senior beauty editor Jamie Chevron tells me of Drunk Elephant's latest and greatest, the <a href="https://www.whowhatwear.com/beauty/makeup/drunk-elephant-kamo-triple-peptide-cover-drops"><u>Kamo Triple-Peptide Serum Foundation</u></a>. Designed to be as multifunctional as the brand's viral <a href="https://www.sephora.com/product/protini-tm-polypeptide-cream-P427421" target="_blank"><u>Protini Polypeptide Moisturizer</u></a> (you know, the one everyone mixed <a href="https://www.whowhatwear.com/beauty/skin/best-bronzing-drops-for-face"><u>bronzing drops</u></a> into on your FYP), this customizable formula packs serious pigment while delivering peptides, amino acids, and moisturizing plant oils below the surface. It's full coverage on its own, but is designed to be added to your daily moisturizer for a sheerer coverage or used alone as concealer. In short, it's your one-stop shop for firmer, softer, and more flawless-looking skin. </p><p><strong>Customer review: </strong>"I love the versatility of this product! It can be used on its own as a concealer, or mixed in with any cream for effortless coverage. It feels so smooth on my face, and absorbs quickly into my skin. Plus, I really appreciate the anti-aging properties that come from the peptides inside!" </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ixYsfNU3APWRz7qU8p9FdA" name="JCdrunkelephant.jpg" alt="An image of WWW senior beauty editor Jamie Chevron wearing the Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation." src="https://cdn.mos.cms.futurecdn.net/ixYsfNU3APWRz7qU8p9FdA-1920-80.webp" mos="" align="middle" fullscreen="" width="1600" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-glow-outside-in-silk-serum-foundation"><span>Best Glow: Outside In Silk Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf641c-9d84-11f1-b6f6-f39082e5d73f">            <a href="https://theoutsidein.com/products/silk-serum-foundation" data-model-name="Silk Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Jpoj4u8JmmmsdVBeBDhHN6.jpg" alt="Silk Serum Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Silk Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Radiant finish, hydrating formula, buildable coverage </p><p><strong>Cons:</strong> Could stand to have a wider shade range</p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide | <strong>Skin type:</strong> All, including acne-prone and sensitive | <strong>Shades:</strong> 25</p><p>One of the basic hallmarks of serum foundations is an exceptional glow, but Outside In's editor-loved Silk Serum Foundation takes things to the astral plane. This sheer formula offers light-to-medium coverage and ethereal radiance, nourishing the skin with a potent mixture of hyaluronic acid and niacinamide for smoother, glowier results. "The Silk Serum Foundation is practically synonymous with liquid gold," Chevron raved in <a href="https://www.whowhatwear.com/beauty/makeup/outside-in-silk-serum-foundation-review"><u>an earlier review</u></a>. But it's not just a glowy finish we're after—it has to abolish our imperfections, as well. "With a less-is-more application, the Silk Serum Foundation precisely covers areas I want to disguise (dark spots and redness) without making it look like I'm wearing makeup at all—a balance I always seek out in my complexion products." Safe to say it checked every box.</p><p><strong>Customer review: </strong>"I'm really impressed with this foundation. It's lightweight and blends beautifully into my skin, and the shade match is perfect. It doesn't feel like I'm wearing any product at all, yet the coverage is great and buildable. I have combination skin and tend to get oily by midday, but my skin holds up well throughout the day. Highly recommend." </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:133.31%;"><img id="sqyXoSRoWZQA2heVK4TGJF" name="jamieoutsidein.jpg" alt="An image of WWW senior beauty editor Jamie Chevron wearing the Outside In Silk Serum Foundation." src="https://cdn.mos.cms.futurecdn.net/sqyXoSRoWZQA2heVK4TGJF-1920-80.webp" mos="" align="middle" fullscreen="" width="1600" height="2133" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-lightweight-m-ph-le-skin-weightless-serum-foundation"><span>Best Lightweight: M.Ph Le Skin Weightless Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf64ee-9d84-11f1-948e-57a23bf10795">            <a href="https://www.sephora.com/product/le-skin-serum-foundation-P520563" data-model-name="Le Skin Weightless Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m2aiWnmNuzfmCAjYoUDGJ6.jpg" alt="Le Skin Weightless Serum Foundation - Tan 240 G" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>M.ph</div>                                        <div class="featured__title">Le Skin Weightless Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Featherlight formula, skincare-packed, very easy to blend</p><p><strong>Cons:</strong> None we can think of</p><p><strong>Key ingredients:</strong> Niacinamide, hyaluronic acid | <strong>Skin type:</strong> All, including sensitive | <strong>Shades:</strong> 35</p><p>If a buttery complexion, fresh finish, and virtually weightless feel is what you're after, then this <a href="https://www.whowhatwear.com/beauty/makeup/mary-phillips-weightless-serum-foundation-review"><u>serum foundation from M.ph</u></a>, celebrity makeup artist Mary Phillips' namesake brand, is the one to add to your collection. Though most of serum formulas excel in the texture side of things, this foundation is supremely lightweight and requires little product to achieve a glowy, blurred, and even finish. A soothing blend of niacinamide and hyaluronic acid helps improve your skin with each wear, and its lightweight formula is so easy to blend that it can be buffed into the skin with a fluffy brush (Phillips' preferred technique)—something virtually unheard of in the foundation space. It's the kind you forget you're wearing until you catch a poreless face staring back in the mirror.</p><p><strong>Customer review: </strong>"I never leave reviews, but this foundation deserves it. It literally looks and feels like a second skin. I had it on for 11 hours, including dancing and sweating, and it’s the most complimented my makeup has ever been. I didn’t even feel like I was wearing makeup even after the longest day and didn’t want to take it off." </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:124.94%;"><img id="TrHjZEERTUKkXrUXKyfrzM" name="ABmph.jpg" alt="An image of WWW associate beauty editor Alyssa Brascia wearing the M.Ph Le Skin Weightless Serum Foundation." src="https://cdn.mos.cms.futurecdn.net/TrHjZEERTUKkXrUXKyfrzM-1920-80.webp" mos="" align="middle" fullscreen="" width="1600" height="1999" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-to-look-for-in-a-serum-foundation"><span>What to Look For in a Serum Foundation</span></h2><ul><li><strong>Texture:</strong> Eldridge cites the best serum foundations as those that have "fluid" textures with a "second-skin finish," meaning that they almost sink into the skin instead of laying on top. These formulas offer a brush of pigment versus something too thick and chalky, accentuating your blemishes or wrinkles rather than smoothing them. These foundations should be the best of both worlds—where makeup and skincare unite.</li><li><strong>Skincare: </strong>The ratio of skincare ingredients to foundation formula are what makes these products stand out among the rest. Picks like <a href="https://www.selfridges.com/US/en/product/lisa-eldridge-beauty-seamless-skin-enhancing-tint-30ml_R04306405/" target="_blank"><u>Lisa Eldridge's Seamless Skin Enhancing Tint</u></a> are made of 78% skincare, allowing the nourishing plant oils and actives to do their job while a believable barrier of sheer pigment makes the skin look healthy and even. Not all serum foundations consist of the same ingredients, but they should have some hydrating and pore-smoothing qualities—making niacinamide and hyaluronic acid two options to keep an eye out when searching for your perfect product.</li><li><strong>Coverage:</strong> Zhang looks for formulas that feel "lightweight and comfortable while still giving enough coverage to even out the skin tone." Many formulas are customizable and can be built up or sheered out (ahenm, the <a href="https://www.sephora.com/product/kamo-triple-peptide-multi-use-cover-drops-P526032" target="_blank"><u>Drunk Elephant Kamo Triple-Peptide</u></a>) to offer your desired results. "The best formulas leave your skin looking healthy, fresh, and like your own skin—just a little more polished," Zhang adds.</li></ul><h3 class="article-body__section" id="section-what-should-shoppers-with-mature-skin-look-for-in-a-serum-foundation"><span>What should shoppers with mature skin look for in a serum foundation?</span></h3><p>Above all things, Zhang emphasizes the importance of a serum foundation with hydration when it concerns mature skin. "I recommend looking for formulas with ingredients like hyaluronic acid, ceramides, peptides, and squalane because they help the skin look plumper and smoother rather than emphasizing dryness or texture," she explains. "SPF is another must-have to protect against premature aging."</p><p>To get the best results on mature skin, Zhang says a lot of the results are in the application technique. One of her favorite ways to squeeze the most moisture out of a serum formula is by doing what she calls the“hydration sandwich.” "Apply a lightweight moisturizer first, then your serum foundation, and finish with a hydrating setting spray," she advises. "It helps everything melt together and gives the skin a fresh, youthful finish."</p><h3 class="article-body__section" id="section-how-do-you-apply-serum-foundations"><span>How do you apply serum foundations?</span></h3><p>Zhang recommends reaching for a brush or damp sponge when applying serum foundation. "A brush creates the most seamless, airbrushed finish while using less product, [while] a damp sponge gives you slightly more coverage," she explains. The most important step, however, is to work in thin layers to create coverage slowly and carefully. "Apply one light layer first, then add more only where you need it," says Zhang. "This creates the healthy, skin-like finish that makes serum foundations so beautiful."</p><p>Serum foundations aren't typically full-coverage, so you may need to spot-treat blemishes afterward. To do so, Eldridge recommends using her "pinpoint" technique. "Use a small brush and a concealer with intense coverage to address any areas that you think still need it," she instructs. Eldridge designed the <a href="https://www.selfridges.com/US/en/product/lisa-eldridge-beauty-pinpoint-micro-correcting-concealer-pencil_R04435208/" target="_blank">Pinpoint Concealer Micro Correcting Pencil</a> for this very task, making it easy to "scribble" over a blemish and buff at the edges. "I think of it like digital retouching!" she exclaims. </p><p>To set the spot treatments, Eldridge recommends dipping a fluffy eye shadow brush into a small amount of translucent setting powder before dusting over the blemish. "Pinpoint powdering," she affectionately dubs it.</p><h3 class="article-body__section" id="section-who-shouldn-t-use-serum-foundations"><span>Who shouldn't use serum foundations?</span></h3><p>"Beauty isn’t a one size fits all and you must pay attention to the formulas that work for your skin type," says Eldridge. "Serum foundations and skin tints are designed to enhance rather than conceal, and as they’re typically lightweight with sheer to medium coverage," she explains. "If you have perceived problem areas, you may find yourself reaching for formulas with heavier coverage. It really does depend on your needs—everyone’s different." In short, play around with different consistencies to see what your skin requires and what you ultimately like as a final result. Just remember that less is more when it comes to complexions.</p><h2 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h2><p>WWW editors found the best serum foundations on the market by personally testing several formulas—from drugstore to designer—to see which are the best for different skin types, textures, and budgets. We also interviewed celebrity makeup artists <a href="https://www.instagram.com/LisaEldridgeMakeup/" target="_blank"><u>Lisa Eldridge</u></a> and <a href="https://www.instagram.com/kellyzhangagency/" target="_blank"><u>Kelly Zhang</u></a> for their professional insights, product recommendations, and application tips.</p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-serum-foundation-products</link>
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                            <![CDATA[ Options for every skin type and budget. ]]>
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                                                                        <pubDate>Sun, 23 Aug 2026 20:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 28 Aug 2026 15:35:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@alyssabrascia; Drunk Elephant, Sephora;  Ilia, Revolve]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An image of WWW associate beauty editor Alyssa Brascia wearing the Victoria Beckham The Foundation Drops.]]></media:description>                                                            <media:text><![CDATA[An image of WWW associate beauty editor Alyssa Brascia wearing the Victoria Beckham The Foundation Drops.]]></media:text>
                                <media:title type="plain"><![CDATA[An image of WWW associate beauty editor Alyssa Brascia wearing the Victoria Beckham The Foundation Drops.]]></media:title>
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                                <p>If you've spent hundreds of hours (and dollars) trying to make your <a href="https://www.whowhatwear.com/natural-looking-foundation"><u>foundation look like skin</u></a>—just without pesky sun spots, blemishes, and bouts of redness—you're not alone. It's an expensive and defeating task to try <a href="https://www.whowhatwear.com/best-foundations"><u>one foundation after another</u></a> only to be met with more formulas that feel like acrylic paint. But as the beauty industry continues to evolve, brands are getting smarter about their products—<a href="https://www.whowhatwear.com/skincare-makeup-hybrid-products"><u>fusing skincare with pigment</u></a> to create good-for-you formulas that not only make your makeup look flawless, but also improve your skin along the way. While <a href="https://www.whowhatwear.com/beauty/hybrid-beauty-wellness-products"><u>these hybrids</u></a> can be found in the form of <a href="https://www.whowhatwear.com/beauty/skin/viral-lip-products"><u>tinted peptide balms</u></a>, <a href="https://www.whowhatwear.com/beauty/makeup/best-spf-makeup"><u>SPF blushes</u></a>, and <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-concealer-pen-review"><u>skincare-infused concealers</u></a>, the most popular are serum foundations: the makeup gods' (ahem, your favorite brands and chemists) answer to the dry, crackly, over-pigmented foundations of yesteryear. </p><p>"Serum foundations definitely fit in with my broader complexion philosophy of ‘less is more,'" says celebrity makeup artist, creative director, and brand founder <a href="https://www.instagram.com/LisaEldridgeMakeup/" target="_blank"><u>Lisa Eldridge</u></a>. The multi-hyphenate describes these formulas as fluid, lightweight, and skincare-packed, with "a second-skin finish" over heavy coverage. "[They] should allow the beauty of your natural skin to shine through," she adds. Celebrity makeup artist <a href="https://www.instagram.com/kellyzhangagency/" target="_blank"><u>Kelly Zhang</u></a> agrees, saying these wunderkind formulas should offer the "best of both worlds—feeling like skincare but performing like makeup."</p><p>If these skin perfectors sound too good to be true, fear not. Who What Wear editors found and tested the very best serum foundations on the market, keeping budget, skin type, and function top of mind. Keep reading for our nine "Your skin looks so good!" compliment-winning favorites.</p><h3 class="article-body__section" id="section-the-9-best-serum-foundations-of-2026-at-a-glance"><span>The 9 Best Serum Foundations of 2026, At a Glance</span></h3><ul><li><strong>Best Overall:</strong> <a href="https://victoriabeckhambeauty.com/products/the-foundation-drops" target="_blank"><u>Victoria Beckham The Foundation Drops</u></a></li><li><strong>Best Drugstore:</strong> <a href="https://www.amazon.com/dp/B09J1X9M1P" target="_blank"><u>Neutrogena Sensitive Skin Serum Foundation</u></a></li><li><strong>Best Luxury:</strong> <a href="https://www.hermes.com/us/en/product/luminous-matte-skincare-foundation-25w-rotin-V60652EVW25/" target="_blank"><u>Hermès Plein Air Luminous Matte Skincare Foundation</u></a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.selfridges.com/US/en/product/lisa-eldridge-beauty-seamless-skin-enhancing-tint-30ml_R04306405/" target="_blank"><u>Lisa Eldridge Beauty Seamless Skin Enhancing Tint</u></a></li><li><strong>Best Coverage:</strong> <a href="https://www.sephora.com/product/kamo-triple-peptide-multi-use-cover-drops-P526032" target="_blank"><u>Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation</u></a></li></ul><h3 class="article-body__section" id="section-best-overall-victoria-beckham-the-foundation-drops"><span>Best Overall: Victoria Beckham The Foundation Drops</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf5e72-9d84-11f1-aaf3-7f34eb0eaf4c">            <a href="https://victoriabeckhambeauty.com/products/the-foundation-drops" data-model-name="The Foundation Drops With TFC8" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9ZeW69C6F5suKU2UDbm5Po.webp" alt="Victoria Beckham Beauty, The Foundation Drops With Tfc8®" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops With TFC8</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Extremely natural finish, blurs imperfections, hydrating formula, doesn't settle into fine lines</p><p><strong>Cons:</strong> Quite expensive</p><p><strong>Key ingredients:</strong> Echinacea purpurea extract, olive leaf extract, jojoba oil | <strong>Skin type:</strong> 19 | <strong>Shades:</strong> All, including mature and sensitive</p><p>Described as a "skin-first" foundation, <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-products-review"><u>Victoria Beckham's</u></a> Foundation Drops—created using Augustinus Bader's award-winning TFC8 technology—is *the* editor-favorite serum foundation. The lightweight, flexible fluid is so airy that it feels undetectable on the skin, offering a watercolor wash of skin-blurring pigment that evens skin tone rather than covering it. Bader's technology helps the foundation's key actives (a hydrating group of vitamins, lipids, and peptides) sink into the skin deeper and faster for smoother, plumper results—both immediately and in the long run. Moisturizing ingredients like jojoba oil and glycerin help lock in hydration while olive leaf extract encourages cell regeneration, making this a great product for those in their twenties and up. It's preventative care, wrinkle repair, and an IRL filter all wrapped up in one (arguably expensive, but very worth it) bottle.</p><p><strong>Customer review: </strong>"This product is really wonderful. I wasn’t prepared for just how great it would make my skin look and feel. I saw an improvement in my skin texture and luminosity from day one. I have mature, sensitive skin, and the drops make it feel great. I really use it very sparingly and get amazing coverage. When I want a little bit more coverage, I just [add] another drop. Worth every penny! Another perfect product from VBB!"</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1884px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="A3ZrEmeRyGNogqtYire7Nc" name="ABvictoriabeckham" alt="An image of WWW associate beauty editor Alyssa Brascia wearing the VB Foundation Drops." src="https://cdn.mos.cms.futurecdn.net/A3ZrEmeRyGNogqtYire7Nc-1920-80.jpg" mos="" align="middle" fullscreen="" width="1884" height="2512" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-drugstore-neutrogena-sensitive-skin-serum-foundation"><span>Best Drugstore: Neutrogena Sensitive Skin Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf5f44-9d84-11f1-bb9a-23636b81f8e5">            <a href="https://www.amazon.com/dp/B09J1X9M1P" data-model-name="Sensitive Skin Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nGVMNQN5muFtDJd2uVurE6.jpg" alt="Neutrogena Sensitive Skin Serum Foundation, Medium 02, 1 Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neutrogena</div>                                        <div class="featured__title">Sensitive Skin Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Cost-effective, packed with skincare, buildable coverage</p><p><strong>Cons:</strong> Wish there was a broader shade range</p><p><strong>Key ingredients:</strong> Provitamin B5 | <strong>Skin type:</strong> Sensitive, dry, combination | <strong>Shades:</strong> 19</p><p>Yes, the Victoria Beckham foundation comes at a staggering price, but that doesn't mean that all serum foundations do. In fact, one of our <a href="https://www.whowhatwear.com/beauty/makeup/best-drugstore-foundation-products"><u>favorite drugstore foundations</u></a> is this lightweight, skincare-infused serum from Neutrogena, which works wonders for sensitive, dry skin. The silky foundation is wonderfully hydrating on my rosacea-prone skin, camouflaging redness with calming provitamin B5 while also offering impressive buildability. Plus, a bottle will only set you back $14.</p><p><strong>Customer review: </strong>"Neutrogena has literally become my top favorite when it comes to skincare and cosmetics! This tinted serum foundation works wonders; it goes on like a second skin. It is so lightweight. It provides just enough coverage to give you such a healthy, plump natural glow. The color matches spot on. I apply it in the morning, and it lasts through the day. I have dry combination, mature skin, and I can’t rave enough about this amazing product!" </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="TgRPQ32LixQvgC2NdAo9Ak" name="561640656_18529753027029585_4201614501733693175_n" alt="An image of WWW associate beauty editor Alyssa Brascia wearing the Neutrogena Sensitive Skin Serum Foundation." src="https://cdn.mos.cms.futurecdn.net/TgRPQ32LixQvgC2NdAo9Ak-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-luxury-hermes-plein-air-luminous-matte-skincare-foundation"><span>Best Luxury: Hermès Plein Air Luminous Matte Skincare Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf6016-9d84-11f1-810d-1d0eb25cae76">            <a href="https://www.hermes.com/us/en/product/luminous-matte-skincare-foundation-75c-gold-V60652EV075/" data-model-name="Plein Air Luminous Matte Skincare Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Hxswm7gJCk5Fc8toxsquo.webp" alt="Hermès, Plein Air Luminous Matte Skincare Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Plein Air Luminous Matte Skincare Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Blurring effect, extremely lightweight texture, evens skin tone and texture </p><p><strong>Cons:</strong> Very high price tag</p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, white mulberry extract | <strong>Skin type:</strong> All, including sensitive | <strong>Shades:</strong> 34</p><p>This one's for the luxury lovers. Both WWW beauty editor <a href="https://www.whowhatwear.com/author/kaitlyn-mclintock"><u>Kaitlyn McLintock</u></a> and I have fallen head over heels for Hermès' first-ever foundation: a silky, skincare-packed designer formula with a natural matte finish. The price tag is undeniably high, but with it comes a smoothing (niacinamide), hydrating (hyaluronic acid), and plumping (white mulberry extract) effect that wears so much smoother than drugstore alts. "It disguised my patchy redness without highlighting my dryness and texture," McLintock wrote in <a href="https://www.whowhatwear.com/beauty/makeup/hermes-plein-air-foundation-review"><u>an earlier review</u></a>. "It looked smooth, like a second skin, blurred my pores, and made my complexion look like it had a natural, lit-from-within luminosity." In short, we're sold.</p><p><strong>Customer review: </strong>"The results of this foundation are absolutely stunning. I do not like heavy foundations, and I appreciate a natural and healthy look. This foundation has a light texture but with great coverage, just the coverage you need to portray a luminous, hydrated skin that lasts all day long. If you're looking for a lot of coverage, maybe this might not be your foundation, but who wants heavy coverage? [It's also] very smooth to apply, which I really liked."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="KaNTYaw3DUjhgdAryRRQSW" name="KMhermes.jpg" alt="An image of WWW beauty editor Kaitlyn McLintock wearing the Hermès Plein Air Luminous Matte Skincare Foundation." src="https://cdn.mos.cms.futurecdn.net/KaNTYaw3DUjhgdAryRRQSW-1920-80.webp" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/kaitlyn_mclintock/" target="_blank">kaitlyn_mclintock</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-for-dry-skin-ilia-super-serum-skin-tint-spf-40"><span>Best for Dry Skin: Ilia Super Serum Skin Tint SPF 40 </span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf60e8-9d84-11f1-94aa-c370e73957d5">            <a href="https://www.revolve.com/ilia-super-serum-skin-tint-spf-40-in-19-lovina/dp/ILIR-WU203/" data-model-name="Super Serum Skin Tint SPF 40" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tXV3NNbmchhzkBx3MWjNk6.jpg" alt="Super Serum Skin Tint Spf 40" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ilia</div>                                        <div class="featured__title">Super Serum Skin Tint SPF 40</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Hydrating ingredients, includes SPF, very natural finish</p><p><strong>Cons:</strong> None we can think of</p><p><strong>Key ingredients:</strong> Hyaluronic acid, squalane, niacinamide | <strong>Skin type:</strong> Dry, normal, sensitive | <strong>Shades:</strong> 30</p><p>Serum foundations are the best kind of foundation for someone with dry skin. But if you really want to quench a dehydrated complexion, try <a href="https://www.whowhatwear.com/ilia-super-serum-skin-tint-foundation-review"><u>Ilia's Super Serum Skin Tint</u></a> on for size. Zhang recommends this formula for its natural-looking results and nourishing ingredients. "It’s a great option for anyone who loves a dewy, skincare-first finish," she states. "I like that it combines SPF, hydration, and lightweight coverage in one step, making it ideal for people who want their skin to look fresh and radiant rather than heavily made up."</p><p><strong>Customer review: </strong>"I love this foundation. I’ll never change again. It goes on like a second skin. So smooth and no lines." </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-oily-skin-mac-cosmetics-studio-radiance-serum-powered-foundation"><span>Best for Oily Skin: MAC Cosmetics Studio Radiance Serum-Powered Foundation </span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf61b0-9d84-11f1-8dab-033252d96abe">            <a href="https://www.ulta.com/p/studio-radiance-serum-powered-foundation-pimprod2040797" data-model-name="Studio Radiance Serum Powered Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jTeJVu59eUg6iWJqKoTEt6.png" alt="Studio Radiance Serum Powered Foundation - Nc12" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Studio Radiance Serum Powered Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Transfer-resistant formula, noticeably hydrating, widest shade range we've seen yet</p><p><strong>Cons:</strong> Has a slightly thicker consistency than others on this list</p><p><strong>Key ingredients:</strong> Glycerin, jojoba seed oil, olive fruit oil | <strong>Skin type:</strong> All, including sensitive | <strong>Shades:</strong> 56</p><p>If you have oily skin, it may be hard to find a serum foundation that best suits your complexion due to the glowy finishes most offer. But if you still want to experience the lightweight, skincare-infused goodness of a foundation like these, we recommend you add MAC's Studio Radiance Serum Powered Foundation to your cart. The non-comedogenic, transfer-resistant formula keeps excess sebum at bay while keeping the skin moisturized and blurred—a tall order for a formula that boasts 12 hours of longevity. Another perk: It comes in a whopping 56 shades, servicing all undertones, as well. </p><p><strong>Customer review: </strong>"This foundation far exceeded my expectations. I'm 42, and I get compliments on my skin all the time now! I apply it with a damp beauty blender, and it's flawless. I used to be a person that preferred full coverage makeup, but I feel this coverage is perfect." </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-mature-skin-lisa-eldridge-beauty-seamless-skin-enhancing-tint"><span>Best for Mature Skin: Lisa Eldridge Beauty Seamless Skin Enhancing Tint</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf6282-9d84-11f1-b8b7-4fa2e20c2e00">            <a href="https://www.selfridges.com/US/en/product/lisa-eldridge-beauty-seamless-skin-enhancing-tint-30ml_R04306405/" data-model-name="Seamless Skin Enhancing Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hifem4aX5SEEHGbWffGEYg.webp" alt="LISA ELDRIDGE BEAUTY, Seamless Skin Enhancing Tint 30ml - T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LISA ELDRIDGE BEAUTY</div>                                        <div class="featured__title">Seamless Skin Enhancing Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Nourishing formula, tailored to specific undertones for a true skin match, lightweight texture</p><p><strong>Cons:</strong> None we can think of</p><p><strong>Key ingredients:</strong> Prickly pear seed oil, sunflower seed oil, squalane | <strong>Skin type:</strong> All, including mature | <strong>Shades:</strong> 21</p><p>While several of our picks do well to smooth wrinkles, Lisa Eldridge's Seamless Skin Enhancing Tint is a top pick for those with storied complexions. "The finish is remarkably flexible and crease-proof, resisting settling into fine lines—making it an excellent choice even around the delicate under-eye area for mature skin," she explains. This formula—infused with 78% skincare ingredients like prickly pear seed oil and squalane—works hard to soothe, hydrate, and smooth skin of all ages and tones. "My Enhancing Tint prioritises the look and feel of healthy looking skin," she explains. "What makes it stand out is the shade range of skin-true tones, designed to enhance rather than disguise; celebrating your natural skin tone and texture instead of masking it."</p><p><strong>Customer review: </strong>"This tint is all I need for foundation. I do have red, sensitive skin and this is perfect. It gives a natural look with coverage. I have bought four times and will continue to purchase."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-coverage-drunk-elephant-kamo-triple-peptide-multi-use-serum-foundation"><span>Best Coverage: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf6354-9d84-11f1-bb2c-71d11d386eb7">            <a href="https://www.sephora.com/product/kamo-triple-peptide-multi-use-cover-drops-P526032" data-model-name="Kamo Triple-Peptide Multi-Use Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8oUAYwWeFhnzvRceNcdhV6.jpg" alt="Kamo Triple-Peptide Multi-Use Serum Foundation - Fair 1c" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Drunk Elephant</div>                                        <div class="featured__title">Kamo Triple-Peptide Multi-Use Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Extremely versatile multi-use formula, includes flexible shades, smooths fine lines and wrinkles</p><p><strong>Cons:</strong> May be too full coverage for some shoppers' tastes if used alone</p><p><strong>Key ingredients:</strong> Amino acids, peptides, marula oil, squalane | <strong>Skin type:</strong> Normal, dry, oily | <strong>Shades:</strong> 25</p><p>"I've been wearing these every day!" WWW senior beauty editor Jamie Chevron tells me of Drunk Elephant's latest and greatest, the <a href="https://www.whowhatwear.com/beauty/makeup/drunk-elephant-kamo-triple-peptide-cover-drops"><u>Kamo Triple-Peptide Serum Foundation</u></a>. Designed to be as multifunctional as the brand's viral <a href="https://www.sephora.com/product/protini-tm-polypeptide-cream-P427421" target="_blank"><u>Protini Polypeptide Moisturizer</u></a> (you know, the one everyone mixed <a href="https://www.whowhatwear.com/beauty/skin/best-bronzing-drops-for-face"><u>bronzing drops</u></a> into on your FYP), this customizable formula packs serious pigment while delivering peptides, amino acids, and moisturizing plant oils below the surface. It's full coverage on its own, but is designed to be added to your daily moisturizer for a sheerer coverage or used alone as concealer. In short, it's your one-stop shop for firmer, softer, and more flawless-looking skin. </p><p><strong>Customer review: </strong>"I love the versatility of this product! It can be used on its own as a concealer, or mixed in with any cream for effortless coverage. It feels so smooth on my face, and absorbs quickly into my skin. Plus, I really appreciate the anti-aging properties that come from the peptides inside!" </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ixYsfNU3APWRz7qU8p9FdA" name="JCdrunkelephant.jpg" alt="An image of WWW senior beauty editor Jamie Chevron wearing the Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation." src="https://cdn.mos.cms.futurecdn.net/ixYsfNU3APWRz7qU8p9FdA-1920-80.webp" mos="" align="middle" fullscreen="" width="1600" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-glow-outside-in-silk-serum-foundation"><span>Best Glow: Outside In Silk Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf641c-9d84-11f1-b6f6-f39082e5d73f">            <a href="https://theoutsidein.com/products/silk-serum-foundation" data-model-name="Silk Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Jpoj4u8JmmmsdVBeBDhHN6.jpg" alt="Silk Serum Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Silk Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Radiant finish, hydrating formula, buildable coverage </p><p><strong>Cons:</strong> Could stand to have a wider shade range</p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide | <strong>Skin type:</strong> All, including acne-prone and sensitive | <strong>Shades:</strong> 25</p><p>One of the basic hallmarks of serum foundations is an exceptional glow, but Outside In's editor-loved Silk Serum Foundation takes things to the astral plane. This sheer formula offers light-to-medium coverage and ethereal radiance, nourishing the skin with a potent mixture of hyaluronic acid and niacinamide for smoother, glowier results. "The Silk Serum Foundation is practically synonymous with liquid gold," Chevron raved in <a href="https://www.whowhatwear.com/beauty/makeup/outside-in-silk-serum-foundation-review"><u>an earlier review</u></a>. But it's not just a glowy finish we're after—it has to abolish our imperfections, as well. "With a less-is-more application, the Silk Serum Foundation precisely covers areas I want to disguise (dark spots and redness) without making it look like I'm wearing makeup at all—a balance I always seek out in my complexion products." Safe to say it checked every box.</p><p><strong>Customer review: </strong>"I'm really impressed with this foundation. It's lightweight and blends beautifully into my skin, and the shade match is perfect. It doesn't feel like I'm wearing any product at all, yet the coverage is great and buildable. I have combination skin and tend to get oily by midday, but my skin holds up well throughout the day. Highly recommend." </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:133.31%;"><img id="sqyXoSRoWZQA2heVK4TGJF" name="jamieoutsidein.jpg" alt="An image of WWW senior beauty editor Jamie Chevron wearing the Outside In Silk Serum Foundation." src="https://cdn.mos.cms.futurecdn.net/sqyXoSRoWZQA2heVK4TGJF-1920-80.webp" mos="" align="middle" fullscreen="" width="1600" height="2133" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-lightweight-m-ph-le-skin-weightless-serum-foundation"><span>Best Lightweight: M.Ph Le Skin Weightless Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5abf64ee-9d84-11f1-948e-57a23bf10795">            <a href="https://www.sephora.com/product/le-skin-serum-foundation-P520563" data-model-name="Le Skin Weightless Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m2aiWnmNuzfmCAjYoUDGJ6.jpg" alt="Le Skin Weightless Serum Foundation - Tan 240 G" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>M.ph</div>                                        <div class="featured__title">Le Skin Weightless Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Featherlight formula, skincare-packed, very easy to blend</p><p><strong>Cons:</strong> None we can think of</p><p><strong>Key ingredients:</strong> Niacinamide, hyaluronic acid | <strong>Skin type:</strong> All, including sensitive | <strong>Shades:</strong> 35</p><p>If a buttery complexion, fresh finish, and virtually weightless feel is what you're after, then this <a href="https://www.whowhatwear.com/beauty/makeup/mary-phillips-weightless-serum-foundation-review"><u>serum foundation from M.ph</u></a>, celebrity makeup artist Mary Phillips' namesake brand, is the one to add to your collection. Though most of serum formulas excel in the texture side of things, this foundation is supremely lightweight and requires little product to achieve a glowy, blurred, and even finish. A soothing blend of niacinamide and hyaluronic acid helps improve your skin with each wear, and its lightweight formula is so easy to blend that it can be buffed into the skin with a fluffy brush (Phillips' preferred technique)—something virtually unheard of in the foundation space. It's the kind you forget you're wearing until you catch a poreless face staring back in the mirror.</p><p><strong>Customer review: </strong>"I never leave reviews, but this foundation deserves it. It literally looks and feels like a second skin. I had it on for 11 hours, including dancing and sweating, and it’s the most complimented my makeup has ever been. I didn’t even feel like I was wearing makeup even after the longest day and didn’t want to take it off." </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:124.94%;"><img id="TrHjZEERTUKkXrUXKyfrzM" name="ABmph.jpg" alt="An image of WWW associate beauty editor Alyssa Brascia wearing the M.Ph Le Skin Weightless Serum Foundation." src="https://cdn.mos.cms.futurecdn.net/TrHjZEERTUKkXrUXKyfrzM-1920-80.webp" mos="" align="middle" fullscreen="" width="1600" height="1999" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-to-look-for-in-a-serum-foundation"><span>What to Look For in a Serum Foundation</span></h2><ul><li><strong>Texture:</strong> Eldridge cites the best serum foundations as those that have "fluid" textures with a "second-skin finish," meaning that they almost sink into the skin instead of laying on top. These formulas offer a brush of pigment versus something too thick and chalky, accentuating your blemishes or wrinkles rather than smoothing them. These foundations should be the best of both worlds—where makeup and skincare unite.</li><li><strong>Skincare: </strong>The ratio of skincare ingredients to foundation formula are what makes these products stand out among the rest. Picks like <a href="https://www.selfridges.com/US/en/product/lisa-eldridge-beauty-seamless-skin-enhancing-tint-30ml_R04306405/" target="_blank"><u>Lisa Eldridge's Seamless Skin Enhancing Tint</u></a> are made of 78% skincare, allowing the nourishing plant oils and actives to do their job while a believable barrier of sheer pigment makes the skin look healthy and even. Not all serum foundations consist of the same ingredients, but they should have some hydrating and pore-smoothing qualities—making niacinamide and hyaluronic acid two options to keep an eye out when searching for your perfect product.</li><li><strong>Coverage:</strong> Zhang looks for formulas that feel "lightweight and comfortable while still giving enough coverage to even out the skin tone." Many formulas are customizable and can be built up or sheered out (ahenm, the <a href="https://www.sephora.com/product/kamo-triple-peptide-multi-use-cover-drops-P526032" target="_blank"><u>Drunk Elephant Kamo Triple-Peptide</u></a>) to offer your desired results. "The best formulas leave your skin looking healthy, fresh, and like your own skin—just a little more polished," Zhang adds.</li></ul><h3 class="article-body__section" id="section-what-should-shoppers-with-mature-skin-look-for-in-a-serum-foundation"><span>What should shoppers with mature skin look for in a serum foundation?</span></h3><p>Above all things, Zhang emphasizes the importance of a serum foundation with hydration when it concerns mature skin. "I recommend looking for formulas with ingredients like hyaluronic acid, ceramides, peptides, and squalane because they help the skin look plumper and smoother rather than emphasizing dryness or texture," she explains. "SPF is another must-have to protect against premature aging."</p><p>To get the best results on mature skin, Zhang says a lot of the results are in the application technique. One of her favorite ways to squeeze the most moisture out of a serum formula is by doing what she calls the“hydration sandwich.” "Apply a lightweight moisturizer first, then your serum foundation, and finish with a hydrating setting spray," she advises. "It helps everything melt together and gives the skin a fresh, youthful finish."</p><h3 class="article-body__section" id="section-how-do-you-apply-serum-foundations"><span>How do you apply serum foundations?</span></h3><p>Zhang recommends reaching for a brush or damp sponge when applying serum foundation. "A brush creates the most seamless, airbrushed finish while using less product, [while] a damp sponge gives you slightly more coverage," she explains. The most important step, however, is to work in thin layers to create coverage slowly and carefully. "Apply one light layer first, then add more only where you need it," says Zhang. "This creates the healthy, skin-like finish that makes serum foundations so beautiful."</p><p>Serum foundations aren't typically full-coverage, so you may need to spot-treat blemishes afterward. To do so, Eldridge recommends using her "pinpoint" technique. "Use a small brush and a concealer with intense coverage to address any areas that you think still need it," she instructs. Eldridge designed the <a href="https://www.selfridges.com/US/en/product/lisa-eldridge-beauty-pinpoint-micro-correcting-concealer-pencil_R04435208/" target="_blank">Pinpoint Concealer Micro Correcting Pencil</a> for this very task, making it easy to "scribble" over a blemish and buff at the edges. "I think of it like digital retouching!" she exclaims. </p><p>To set the spot treatments, Eldridge recommends dipping a fluffy eye shadow brush into a small amount of translucent setting powder before dusting over the blemish. "Pinpoint powdering," she affectionately dubs it.</p><h3 class="article-body__section" id="section-who-shouldn-t-use-serum-foundations"><span>Who shouldn't use serum foundations?</span></h3><p>"Beauty isn’t a one size fits all and you must pay attention to the formulas that work for your skin type," says Eldridge. "Serum foundations and skin tints are designed to enhance rather than conceal, and as they’re typically lightweight with sheer to medium coverage," she explains. "If you have perceived problem areas, you may find yourself reaching for formulas with heavier coverage. It really does depend on your needs—everyone’s different." In short, play around with different consistencies to see what your skin requires and what you ultimately like as a final result. Just remember that less is more when it comes to complexions.</p><h2 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h2><p>WWW editors found the best serum foundations on the market by personally testing several formulas—from drugstore to designer—to see which are the best for different skin types, textures, and budgets. We also interviewed celebrity makeup artists <a href="https://www.instagram.com/LisaEldridgeMakeup/" target="_blank"><u>Lisa Eldridge</u></a> and <a href="https://www.instagram.com/kellyzhangagency/" target="_blank"><u>Kelly Zhang</u></a> for their professional insights, product recommendations, and application tips.</p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ I'm a Makeup Artist and Beauty Editor With Oily Skin—These Are the Foundations I Actually Use ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If, like me, you have oily skin, you'll know how hard it is to find a good <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>. Back in the day, I'd opt for a matte formula, but they were so drying that my makeup would end up looking cakey and flat by lunch. However, when I went for a more hydrating, <a href="https://www.whowhatwear.com/uk/best-glowing-foundations">glowy formula</a>, I found it made me look even shinier and didn't last for more than a few hours before sliding off my face. It's definitely been a challenge finding a base product I like, and I've often resorted to the <a href="https://www.whowhatwear.com/best-primers">best primers</a> or <a href="https://www.whowhatwear.com/uk/best-concealers">concealers</a> to achieve my desired finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="Qe6S8xKZXkN2T7pxCjgTha" name="best foundation for oily skin" alt="Deputy beauty editor Grace Lindsay testing the best foundations for oily skin" src="https://cdn.mos.cms.futurecdn.net/Qe6S8xKZXkN2T7pxCjgTha-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>However, makeup has come a long way in recent years, and I myself have learnt more about my skin type and what formulas work best for my complexion. These days, there is a range of foundations for oily skin that deliver a soft matte finish without that dreaded drying effect. Plus, if you still like a luminous look but want your makeup to last, there's a foundation for that, too. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="xDnYRWoMLJRuxGogUEceHP" name="best foundation for oily skin" alt="A selection of the best foundations for oily skin" src="https://cdn.mos.cms.futurecdn.net/xDnYRWoMLJRuxGogUEceHP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I've been busy testing some of the best foundations for oily skin, and I've rounded up my top formulas below. Plus, I spoke with an expert to learn more about choosing a foundation for oily skin, so that you can find your perfect match.  </p><h3 class="article-body__section" id="section-what-to-look-for-in-a-foundation-for-oily-skin"><span>What to Look for in a Foundation for Oily Skin</span></h3><p>So, what should you look for when shopping for a foundation? According to the experts, it's all about longevity. "During the day, natural oils can start to come through on the skin and disrupt the look of your complexion, making it shiny and reducing coverage," says <a href="https://www.instagram.com/jen_lyons_artistry/" target="_blank"><strong>Jennifer Lyons</strong></a><strong>, national education manager at Nars Cosmetics</strong>. "A long-wear product means your makeup will look great all day." It's also important to think about coverage and finish. Do you want a high-coverage foundation, or one that lets your natural skin shine through? Once you've decided that, choose between a matte or luminous effect.</p><h3 class="article-body__section" id="section-how-to-apply-foundation-for-oily-skin"><span>How to Apply Foundation for Oily Skin</span></h3><p>Now that you've found your perfect formula, it's time to think about application. "At Nars, we love applying foundation with our hands, as this helps the product to warm and melt into the skin," says <strong>Lyons</strong>. "It still provides you with the level of preferred coverage, and it means you can control the product and apply it where you need it most." <strong>Lyons</strong> also recommends adding a little <a href="https://www.whowhatwear.com/uk/best-setting-powders">setting powder</a> with a fluffy brush for extra smoothness and longevity.</p><h3 class="article-body__section" id="section-the-best-foundations-for-oily-skin"><span>The Best Foundations for Oily Skin</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/foundation/airbrush-flawless-foundation-UK200057812.html" target="_blank">Charlotte Tilbury Airbrush Flawless Foundation, £40</a></li><li><strong>Best Matte Finish: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/foundation/natural-matte-longwear-foundation-UK200062268.html" target="_blank">Nars Natural Matte Longwear Foundation, £45</a></li><li><strong>Best Luminous Finish: </strong><a href="https://www.boots.com/giorgio-armani-luminous-silk-foundation-30ml-10372683" target="_blank">Giorgio Armani Luminous Silk Foundation, £49</a></li><li><strong>Best Full-Coverage Finish: </strong><a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" target="_blank">Estée Lauder Double Wear Longwear Matte Foundation, £40</a></li><li><strong>Best Affordable Option: </strong><a href="https://www.lookfantastic.com/p/l-oreal-paris-infallible-32h-freshwear-liquid-foundation-various-shades/11925001/" target="_blank">L'Oréal Paris Infallible 32hr Freshwear Liquid Foundation, £14</a></li></ul><h2 id="1-charlotte-tilbury-airbrush-flawless-foundation">1. Charlotte Tilbury Airbrush Flawless Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="3bc53456-9bc7-11f1-b9e5-0bb01e942421">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/airbrush-flawless-foundation-UK200057812.html" data-model-name="Airbrush Flawless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8dtPHmnA39gFMH38bebavA.jpg" alt="Charlotte Tilbury Airbrush Flawless Foundation 1 Cool" /><span class='featured__label standard__label'>best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Natural matte</p><p><strong>Number of shades:</strong> 44</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight formula</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Blurring effect</li><li class='list-item list-item-pros'>Long-wearing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too much coverage for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="zoGZaZbZmDhohMJgvV9iGP" name="Charlotte Tilbury Airbrush Flawless Foundation" alt="The Charlotte Tilbury Airbrush Flawless Foundation on a white linen background" src="https://cdn.mos.cms.futurecdn.net/zoGZaZbZmDhohMJgvV9iGP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>First up, a favourite of mine from <a href="https://www.whowhatwear.com/beauty/makeup/best-charlotte-tilbury-products">Charlotte Tilbury</a>. This is one of those do-it-all foundations that provides good coverage, a natural matte finish and a long-wearing formula, so you can go about your day without worrying about your makeup sliding all over your face. The lightweight formula creates a blurring effect and feels surprisingly hydrating despite its mattifying qualities. It creates this somewhat radiant matte finish, rather than a flat, dull effect (it looks especially great in photos). My biggest advice when using this product is to start small and build up coverage wherever you need it. The reason I say that is that if you do have patches of <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-dry-skin-guide">dry skin</a> like me, it can sometimes cling if you apply too much. Apart from that, I can't fault it.</p><h2 id="2-nars-natural-matte-longwear-foundation">2. Nars Natural Matte Longwear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="cd36ad66-9bc7-11f1-beac-2d00397f49ab">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/natural-matte-longwear-foundation-UK200062268.html" data-model-name="Natural Matte Longwear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qqnUx8vcZvNPDBzHePtTHL.jpg" alt="Nars Natural Matte Longwear Foundation Siberia" /><span class='featured__label standard__label'>best matte finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Natural Matte Longwear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Natural matte</p><p><strong>Number of shades:</strong> 49</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a mattifying effect whilst still letting your natural skin shine through</li><li class='list-item list-item-pros'>Incredibly lightweight</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>If you like a glowy finish, this might not be for you</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="gMStEpkRgQug9oPoMgVWLP" name="Nars Natural Matte Longwear Foundation" alt="The Nars Natural Matte Longwear Foundation on a white linen background" src="https://cdn.mos.cms.futurecdn.net/gMStEpkRgQug9oPoMgVWLP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I recently got my hands on this Nars foundation, and have since been asking myself where it's been my whole life. It is so lightweight, yet one swipe, and my skin suddenly has a smooth, blurring effect. Yes, the finish is naturally matte, but it doesn't feel drying and still lets your natural skin texture shine through. Honestly, this is just a great everyday formula I can see myself using for years to come. </p><h2 id="3-giorgio-armani-luminous-silk-foundation">3. Giorgio Armani Luminous Silk Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="cd36adf2-9bc7-11f1-8c37-d1e03c457ec7">            <a href="https://www.boots.com/giorgio-armani-luminous-silk-foundation-30ml-10372683" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6T89sy2swHpAvv5SexGoDT.webp" alt="Giorgio Armani Luminous Silk Foundation 30ml" /><span class='featured__label standard__label'>best luminous finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Giorgio Armani</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Naturally luminous</p><p><strong>Number of shades:</strong> 44</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Adds a luminous effect to the skin without feeling overly shiny</li><li class='list-item list-item-pros'>Good coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="wtoaoAPUsU8bD8orwtEpCP" name="Giorgio Armani Luminous Silk Foundation" alt="The Giorgio Armani Luminous Silk Foundation on a white linen background" src="https://cdn.mos.cms.futurecdn.net/wtoaoAPUsU8bD8orwtEpCP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When I first started in the beauty industry, everyone was raving about the <a href="https://www.whowhatwear.com/beauty/makeup/giorgio-armani-luminous-silk-foundation-review">Giorgio Armani Luminous Silk Foundation</a>. However, as someone with oily skin, I saw the word "luminous" and immediately assumed it wouldn't work for me. Oh, how wrong I was. Offering good coverage, impressive lasting power, and a naturally luminous finish that never looks shiny or greasy, this is actually a great formula for oily skin if you don't want a mattifying effect. Plus, the new formulation is packed with skincare ingredients such as <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a>, which helps to balance oil production. I can't imagine my makeup bag without this now.  </p><h2 id="4-estee-lauder-double-wear-longwear-matte-foundation">4. Estée Lauder Double Wear Longwear Matte Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="cd36ae7e-9bc7-11f1-ac26-a7a797c14802">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Longwear Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:363,l:0,cw:1500,ch:1500,q:80/ettQAmkGDyctyLbebFNWZa.webp" alt="Estée Lauder Double Wear Longwear Matte Foundation Spf 10 30ml (various Shades) 4w2 Toasty Toffee" /><span class='featured__label standard__label'>best full-coverage finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder </div>                                        <div class="featured__title">Double Wear Longwear Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Matte</p><p><strong>Number of shades:</strong> 60</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Large shade range</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Good coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Bottle doesn't come with a pump</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="jbLTkjLg7rz6iTMbcSh7yj" name="estee lauder double wear" alt="Deputy beauty editor Grace Lindsay holding the Estée Lauder Double Wear foundation" src="https://cdn.mos.cms.futurecdn.net/jbLTkjLg7rz6iTMbcSh7yj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This is somewhat of an icon in the foundation world, and for good reason. A full-coverage, mattifying formulation that's ideal for oily skin, editors and experts are always raving about its magic powers. That being said, when I first tried it, I found it way too heavy (and a little drying) for my tastes. However, the brand recently reformulated the foundation, creating a breathable, buildable version offering medium-to-full coverage depending on your preference. Plus, it's packed with <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a>, so it doesn't feel as drying on the skin. I would probably still save this one for heavier makeup days and special occasions, but it's safe to say I'm now a big fan. </p><h2 id="5-l-oreal-paris-infallible-32hr-freshwear-liquid-foundation">5. L'Oréal Paris Infallible 32hr Freshwear Liquid Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="02c2e382-9bc8-11f1-9bba-479b57e79839">            <a href="https://www.lookfantastic.com/p/l-oreal-paris-infallible-32h-freshwear-liquid-foundation-various-shades/11925001/" data-model-name="Infallible 32hr Freshwear Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:353,l:0,cw:1500,ch:1500,q:80/yns7eCh7GqedxAawUBXP2j.webp" alt="L'oréal Paris Infallible 32h Freshwear Liquid Foundation (various Shades) 15 Neutral" /><span class='featured__label standard__label'>best affordable option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Infallible 32hr Freshwear Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Naturally radiant </p><p><strong>Number of shades:</strong> 30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Lightweight formula</li><li class='list-item list-item-pros'>Long-lasting</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can cling to dry skin a little bit</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="gd5fHaoruBxYadpWR7qMFP" name="L'Oréal Paris Infallible 32hr Freshwear Liquid Foundation" alt="The L'Oréal Paris Infallible 32hr Freshwear Liquid Foundation on a white linen background" src="https://cdn.mos.cms.futurecdn.net/gd5fHaoruBxYadpWR7qMFP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I wasn't sure what to expect from this <a href="https://www.whowhatwear.com/best-drugstore-foundations-uk">drugstore foundation</a>, but according to the brand, it's one of the best options for oily skin, so I was keen to give it a go. The lightweight formula is really long-lasting and provides natural-looking coverage with a subtly radiant finish, which is great for those of you with oily skin who don't want to look <em>too</em> matte. Another plus is that the formula is non-comedogenic. One thing I will say is that this works best when you have prepped your skin correctly; otherwise, it can cling to dry skin in places. However, for under £15, I really can't complain. </p><h2 id="6-hermes-plein-air-luminous-matte-skincare-foundation">6. Hermès Plein Air Luminous Matte Skincare Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="21e1e4a2-9bc8-11f1-919e-3572555fc47b">            <a href="https://www.cultbeauty.co.uk/p/hermes-plein-air-luminous-matte-skincare-foundation-33ml-various-shades/17631622/" data-model-name="Plein Air Luminous Matte Skincare Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LXcAgfGbbiNaMCDP7428KL.jpg" alt="Hermès Plein Air Luminous Matte Skincare Foundation" /><span class='featured__label standard__label'>best luxury option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Plein Air Luminous Matte Skincare Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Natural matte</p><p><strong>Number of shades:</strong> 34</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Doesn't feel drying on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="dMa6kuGeyXAMrwsGffhixj" name="hermes plein air foundation" alt="Deputy beauty editor Grace Lindsay holding the Hermès Plein Air Luminous Matte Skincare Foundation" src="https://cdn.mos.cms.futurecdn.net/dMa6kuGeyXAMrwsGffhixj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know this foundation is eye-wateringly expensive, but if you're looking for a luxury option, I can't fault it. The formula contains niacinamide and hyaluronic acid, so it feels nice and hydrating whilst remaining balanced enough for oilier skin types. I personally think it's a great example of how far matte foundations have come in recent years. It has this beautifully soft matte finish that looks natural and healthy, seamlessly blending with your complexion for a second-skin effect. It's heat-, humidity- and perspiration-resistant, so a great option for the summer months, but I can definitely see myself reaching for this in autumn and winter, too.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-foundation-for-oily-skin</link>
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                            <![CDATA[ My favourite formulas. ]]>
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                                                                        <pubDate>Thu, 20 Aug 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Deputy beauty editor Grace Lindsay testing the best foundations for oily skin]]></media:description>                                                            <media:text><![CDATA[Deputy beauty editor Grace Lindsay testing the best foundations for oily skin]]></media:text>
                                <media:title type="plain"><![CDATA[Deputy beauty editor Grace Lindsay testing the best foundations for oily skin]]></media:title>
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                                <p>If, like me, you have oily skin, you'll know how hard it is to find a good <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>. Back in the day, I'd opt for a matte formula, but they were so drying that my makeup would end up looking cakey and flat by lunch. However, when I went for a more hydrating, <a href="https://www.whowhatwear.com/uk/best-glowing-foundations">glowy formula</a>, I found it made me look even shinier and didn't last for more than a few hours before sliding off my face. It's definitely been a challenge finding a base product I like, and I've often resorted to the <a href="https://www.whowhatwear.com/best-primers">best primers</a> or <a href="https://www.whowhatwear.com/uk/best-concealers">concealers</a> to achieve my desired finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="Qe6S8xKZXkN2T7pxCjgTha" name="best foundation for oily skin" alt="Deputy beauty editor Grace Lindsay testing the best foundations for oily skin" src="https://cdn.mos.cms.futurecdn.net/Qe6S8xKZXkN2T7pxCjgTha-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>However, makeup has come a long way in recent years, and I myself have learnt more about my skin type and what formulas work best for my complexion. These days, there is a range of foundations for oily skin that deliver a soft matte finish without that dreaded drying effect. Plus, if you still like a luminous look but want your makeup to last, there's a foundation for that, too. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="xDnYRWoMLJRuxGogUEceHP" name="best foundation for oily skin" alt="A selection of the best foundations for oily skin" src="https://cdn.mos.cms.futurecdn.net/xDnYRWoMLJRuxGogUEceHP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I've been busy testing some of the best foundations for oily skin, and I've rounded up my top formulas below. Plus, I spoke with an expert to learn more about choosing a foundation for oily skin, so that you can find your perfect match.  </p><h3 class="article-body__section" id="section-what-to-look-for-in-a-foundation-for-oily-skin"><span>What to Look for in a Foundation for Oily Skin</span></h3><p>So, what should you look for when shopping for a foundation? According to the experts, it's all about longevity. "During the day, natural oils can start to come through on the skin and disrupt the look of your complexion, making it shiny and reducing coverage," says <a href="https://www.instagram.com/jen_lyons_artistry/" target="_blank"><strong>Jennifer Lyons</strong></a><strong>, national education manager at Nars Cosmetics</strong>. "A long-wear product means your makeup will look great all day." It's also important to think about coverage and finish. Do you want a high-coverage foundation, or one that lets your natural skin shine through? Once you've decided that, choose between a matte or luminous effect.</p><h3 class="article-body__section" id="section-how-to-apply-foundation-for-oily-skin"><span>How to Apply Foundation for Oily Skin</span></h3><p>Now that you've found your perfect formula, it's time to think about application. "At Nars, we love applying foundation with our hands, as this helps the product to warm and melt into the skin," says <strong>Lyons</strong>. "It still provides you with the level of preferred coverage, and it means you can control the product and apply it where you need it most." <strong>Lyons</strong> also recommends adding a little <a href="https://www.whowhatwear.com/uk/best-setting-powders">setting powder</a> with a fluffy brush for extra smoothness and longevity.</p><h3 class="article-body__section" id="section-the-best-foundations-for-oily-skin"><span>The Best Foundations for Oily Skin</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/foundation/airbrush-flawless-foundation-UK200057812.html" target="_blank">Charlotte Tilbury Airbrush Flawless Foundation, £40</a></li><li><strong>Best Matte Finish: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/foundation/natural-matte-longwear-foundation-UK200062268.html" target="_blank">Nars Natural Matte Longwear Foundation, £45</a></li><li><strong>Best Luminous Finish: </strong><a href="https://www.boots.com/giorgio-armani-luminous-silk-foundation-30ml-10372683" target="_blank">Giorgio Armani Luminous Silk Foundation, £49</a></li><li><strong>Best Full-Coverage Finish: </strong><a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" target="_blank">Estée Lauder Double Wear Longwear Matte Foundation, £40</a></li><li><strong>Best Affordable Option: </strong><a href="https://www.lookfantastic.com/p/l-oreal-paris-infallible-32h-freshwear-liquid-foundation-various-shades/11925001/" target="_blank">L'Oréal Paris Infallible 32hr Freshwear Liquid Foundation, £14</a></li></ul><h2 id="1-charlotte-tilbury-airbrush-flawless-foundation">1. Charlotte Tilbury Airbrush Flawless Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="3bc53456-9bc7-11f1-b9e5-0bb01e942421">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/airbrush-flawless-foundation-UK200057812.html" data-model-name="Airbrush Flawless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8dtPHmnA39gFMH38bebavA.jpg" alt="Charlotte Tilbury Airbrush Flawless Foundation 1 Cool" /><span class='featured__label standard__label'>best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Natural matte</p><p><strong>Number of shades:</strong> 44</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight formula</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Blurring effect</li><li class='list-item list-item-pros'>Long-wearing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too much coverage for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="zoGZaZbZmDhohMJgvV9iGP" name="Charlotte Tilbury Airbrush Flawless Foundation" alt="The Charlotte Tilbury Airbrush Flawless Foundation on a white linen background" src="https://cdn.mos.cms.futurecdn.net/zoGZaZbZmDhohMJgvV9iGP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>First up, a favourite of mine from <a href="https://www.whowhatwear.com/beauty/makeup/best-charlotte-tilbury-products">Charlotte Tilbury</a>. This is one of those do-it-all foundations that provides good coverage, a natural matte finish and a long-wearing formula, so you can go about your day without worrying about your makeup sliding all over your face. The lightweight formula creates a blurring effect and feels surprisingly hydrating despite its mattifying qualities. It creates this somewhat radiant matte finish, rather than a flat, dull effect (it looks especially great in photos). My biggest advice when using this product is to start small and build up coverage wherever you need it. The reason I say that is that if you do have patches of <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-dry-skin-guide">dry skin</a> like me, it can sometimes cling if you apply too much. Apart from that, I can't fault it.</p><h2 id="2-nars-natural-matte-longwear-foundation">2. Nars Natural Matte Longwear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="cd36ad66-9bc7-11f1-beac-2d00397f49ab">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/natural-matte-longwear-foundation-UK200062268.html" data-model-name="Natural Matte Longwear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qqnUx8vcZvNPDBzHePtTHL.jpg" alt="Nars Natural Matte Longwear Foundation Siberia" /><span class='featured__label standard__label'>best matte finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Natural Matte Longwear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Natural matte</p><p><strong>Number of shades:</strong> 49</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a mattifying effect whilst still letting your natural skin shine through</li><li class='list-item list-item-pros'>Incredibly lightweight</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>If you like a glowy finish, this might not be for you</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="gMStEpkRgQug9oPoMgVWLP" name="Nars Natural Matte Longwear Foundation" alt="The Nars Natural Matte Longwear Foundation on a white linen background" src="https://cdn.mos.cms.futurecdn.net/gMStEpkRgQug9oPoMgVWLP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I recently got my hands on this Nars foundation, and have since been asking myself where it's been my whole life. It is so lightweight, yet one swipe, and my skin suddenly has a smooth, blurring effect. Yes, the finish is naturally matte, but it doesn't feel drying and still lets your natural skin texture shine through. Honestly, this is just a great everyday formula I can see myself using for years to come. </p><h2 id="3-giorgio-armani-luminous-silk-foundation">3. Giorgio Armani Luminous Silk Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="cd36adf2-9bc7-11f1-8c37-d1e03c457ec7">            <a href="https://www.boots.com/giorgio-armani-luminous-silk-foundation-30ml-10372683" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6T89sy2swHpAvv5SexGoDT.webp" alt="Giorgio Armani Luminous Silk Foundation 30ml" /><span class='featured__label standard__label'>best luminous finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Giorgio Armani</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Naturally luminous</p><p><strong>Number of shades:</strong> 44</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Adds a luminous effect to the skin without feeling overly shiny</li><li class='list-item list-item-pros'>Good coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="wtoaoAPUsU8bD8orwtEpCP" name="Giorgio Armani Luminous Silk Foundation" alt="The Giorgio Armani Luminous Silk Foundation on a white linen background" src="https://cdn.mos.cms.futurecdn.net/wtoaoAPUsU8bD8orwtEpCP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When I first started in the beauty industry, everyone was raving about the <a href="https://www.whowhatwear.com/beauty/makeup/giorgio-armani-luminous-silk-foundation-review">Giorgio Armani Luminous Silk Foundation</a>. However, as someone with oily skin, I saw the word "luminous" and immediately assumed it wouldn't work for me. Oh, how wrong I was. Offering good coverage, impressive lasting power, and a naturally luminous finish that never looks shiny or greasy, this is actually a great formula for oily skin if you don't want a mattifying effect. Plus, the new formulation is packed with skincare ingredients such as <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a>, which helps to balance oil production. I can't imagine my makeup bag without this now.  </p><h2 id="4-estee-lauder-double-wear-longwear-matte-foundation">4. Estée Lauder Double Wear Longwear Matte Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="cd36ae7e-9bc7-11f1-ac26-a7a797c14802">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Longwear Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:363,l:0,cw:1500,ch:1500,q:80/ettQAmkGDyctyLbebFNWZa.webp" alt="Estée Lauder Double Wear Longwear Matte Foundation Spf 10 30ml (various Shades) 4w2 Toasty Toffee" /><span class='featured__label standard__label'>best full-coverage finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder </div>                                        <div class="featured__title">Double Wear Longwear Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Matte</p><p><strong>Number of shades:</strong> 60</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Large shade range</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Good coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Bottle doesn't come with a pump</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="jbLTkjLg7rz6iTMbcSh7yj" name="estee lauder double wear" alt="Deputy beauty editor Grace Lindsay holding the Estée Lauder Double Wear foundation" src="https://cdn.mos.cms.futurecdn.net/jbLTkjLg7rz6iTMbcSh7yj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This is somewhat of an icon in the foundation world, and for good reason. A full-coverage, mattifying formulation that's ideal for oily skin, editors and experts are always raving about its magic powers. That being said, when I first tried it, I found it way too heavy (and a little drying) for my tastes. However, the brand recently reformulated the foundation, creating a breathable, buildable version offering medium-to-full coverage depending on your preference. Plus, it's packed with <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a>, so it doesn't feel as drying on the skin. I would probably still save this one for heavier makeup days and special occasions, but it's safe to say I'm now a big fan. </p><h2 id="5-l-oreal-paris-infallible-32hr-freshwear-liquid-foundation">5. L'Oréal Paris Infallible 32hr Freshwear Liquid Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="02c2e382-9bc8-11f1-9bba-479b57e79839">            <a href="https://www.lookfantastic.com/p/l-oreal-paris-infallible-32h-freshwear-liquid-foundation-various-shades/11925001/" data-model-name="Infallible 32hr Freshwear Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:353,l:0,cw:1500,ch:1500,q:80/yns7eCh7GqedxAawUBXP2j.webp" alt="L'oréal Paris Infallible 32h Freshwear Liquid Foundation (various Shades) 15 Neutral" /><span class='featured__label standard__label'>best affordable option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Infallible 32hr Freshwear Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Naturally radiant </p><p><strong>Number of shades:</strong> 30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Lightweight formula</li><li class='list-item list-item-pros'>Long-lasting</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can cling to dry skin a little bit</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="gd5fHaoruBxYadpWR7qMFP" name="L'Oréal Paris Infallible 32hr Freshwear Liquid Foundation" alt="The L'Oréal Paris Infallible 32hr Freshwear Liquid Foundation on a white linen background" src="https://cdn.mos.cms.futurecdn.net/gd5fHaoruBxYadpWR7qMFP-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I wasn't sure what to expect from this <a href="https://www.whowhatwear.com/best-drugstore-foundations-uk">drugstore foundation</a>, but according to the brand, it's one of the best options for oily skin, so I was keen to give it a go. The lightweight formula is really long-lasting and provides natural-looking coverage with a subtly radiant finish, which is great for those of you with oily skin who don't want to look <em>too</em> matte. Another plus is that the formula is non-comedogenic. One thing I will say is that this works best when you have prepped your skin correctly; otherwise, it can cling to dry skin in places. However, for under £15, I really can't complain. </p><h2 id="6-hermes-plein-air-luminous-matte-skincare-foundation">6. Hermès Plein Air Luminous Matte Skincare Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="21e1e4a2-9bc8-11f1-919e-3572555fc47b">            <a href="https://www.cultbeauty.co.uk/p/hermes-plein-air-luminous-matte-skincare-foundation-33ml-various-shades/17631622/" data-model-name="Plein Air Luminous Matte Skincare Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LXcAgfGbbiNaMCDP7428KL.jpg" alt="Hermès Plein Air Luminous Matte Skincare Foundation" /><span class='featured__label standard__label'>best luxury option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Plein Air Luminous Matte Skincare Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Finish:</strong> Natural matte</p><p><strong>Number of shades:</strong> 34</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Doesn't feel drying on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="dMa6kuGeyXAMrwsGffhixj" name="hermes plein air foundation" alt="Deputy beauty editor Grace Lindsay holding the Hermès Plein Air Luminous Matte Skincare Foundation" src="https://cdn.mos.cms.futurecdn.net/dMa6kuGeyXAMrwsGffhixj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know this foundation is eye-wateringly expensive, but if you're looking for a luxury option, I can't fault it. The formula contains niacinamide and hyaluronic acid, so it feels nice and hydrating whilst remaining balanced enough for oilier skin types. I personally think it's a great example of how far matte foundations have come in recent years. It has this beautifully soft matte finish that looks natural and healthy, seamlessly blending with your complexion for a second-skin effect. It's heat-, humidity- and perspiration-resistant, so a great option for the summer months, but I can definitely see myself reaching for this in autumn and winter, too.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I'm a Beauty Editor, But I'm Not Immune to TikTok Hacks—This Dewy Foundation Trick Is Practically Magic ]]></title>
                                                                                                <dc:content><![CDATA[ <p>While I'm not easily influenced by BeautyTok (<a href="https://www.whowhatwear.com/beauty/tiktok-viral-beauty-products-2026" target="_blank">very few viral products </a>genuinely impress me), I do often refer to the app for quick, easy-to-follow tutorials. Read: how to use a <a href="https://www.whowhatwear.com/beauty/skin/high-frequency-wands" target="_blank">high-frequency wand</a>, secure a <a href="https://www.whowhatwear.com/beauty/hair/french-side-combs-trend" target="_blank">French comb</a>, <a href="https://www.whowhatwear.com/beauty/makeup/celebrity-makeup-artist-winged-eyeliner-tips" target="_blank">apply eyeliner</a>, and so on. I'm a visual learner, so even though I speak to derms, hairstylists, and makeup artists daily, it helps to see those beauty tips in action. </p><p>So there I was completing my daily scroll, when I came across <a href="https://www.tiktok.com/@aishapotters/video/7648696071190875414" target="_blank"><u>a makeup video</u></a> from model <a href="https://www.instagram.com/aishapotter/?hl=en" target="_blank">Aisha Potter</a>. (If you're into <a href="https://www.whowhatwear.com/dewy-makeup-looks" target="_blank">dewy looks</a>, trust me, she's worth a follow. She has some of the glowiest skin I've ever seen!) After <a href="https://www.whowhatwear.com/beauty/makeup/mary-phillips-mph-makeup-launch" target="_blank">underpainting</a> with bronzer, she created her own foundation-highlighter concoction on the back of her hand before applying it to her skin ("The most airbrushed base," she wrote in the caption), and I was immediately floored by how perfect it looked. I know this phrase gets overused a ton, but there's no other way to describe it: Potter looked legitimately lit from within. Naturally, I had to try this trick for myself, and I can confirm that it's the best dewy makeup combo to ever exist. I now refuse to do my makeup in any other way. Ahead, discover the exact products Potter and I use, plus other tried and tested ways to replicate the ethereal beat. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/JE55RyeJt22swsT4muMBsZ/video-output-B5563CE4-FD31-4B2A-8F8D-D958D78AF642-1.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/JE55RyeJt22swsT4muMBsZ/video-output-B5563CE4-FD31-4B2A-8F8D-D958D78AF642-1.mp4"></video></div><p>You only need two base products here: a foundation stick and liquid highlighter. For the former, Potter uses the <a href="https://www.sephora.com/product/dior-forever-skin-perfect-24h-multi-use-foundation-P512480" target="_blank">Dior Forever Skin Perfect Multi-Use Foundation Stick</a>, which, for the record, is already a viral hit in its own right. In fact, seven Who What Wear editors (including yours truly) <a href="https://www.whowhatwear.com/beauty/dior-foundation-stick-review" target="_blank">gave it 10s across the board</a>, praising its buttery glide and natural, blurring finish. That said, the soft-matte formula becomes even more sheer and flexible with the addition of liquid highlighter—namely, <a href="https://www.rhodeskin.com/products/highlight-milk-02" target="_blank">Rhode's Highlighting Milk</a>. After swiping the foundation stick on the back of her hand, Potter shakes a few drops of shade 2 (a pearly champagne) right on top, then blends the two together using the rounded side of <a href="https://www.sephora.com/product/pocket-brush-P524988" target="_blank">Rhode's Pocket Brush</a>. She applies the concoction to her skin using light, circular motions, and the product diffuses effortlessly and evenly. And there you have it: a lightweight, airbrushed-looking base. </p><p>You can use any liquid <a href="https://www.whowhatwear.com/beauty/makeup/best-highlighters" target="_blank">highlighter</a> you please, but the milky base of Bieber's formula is what I suspect makes the foundation look perfect. Shade 2 is currently sold out, but you could replicate the results with any of the other three luminizers, or simply use a<a href="https://www.whowhatwear.com/beauty/skin/best-milky-toner" target="_blank"> milky toner</a> you already own with a drop or two of liquid highlighter. I'd wager <a href="https://www.sephora.com/product/cream-skin-refillable-toner-moisturizer-with-ceramides-peptides-P505897" target="_blank">Laneige's Cream Skin Milky Toner</a> and <a href="https://www.sephora.com/product/liquid-super-loaded-all-over-illuminator-with-vitamin-c-P506546?skuId=2701274" target="_blank">Westman Atelier's Liquid Super Loaded All-Over Highlighter</a> in the shade Peau de Pêche would lend a similar champagne glow. </p><p>If you don't have the Dior foundation stick on hand, I've also tried the same trick using <a href="https://www.meritbeauty.com/products/the-minimalist" target="_blank">Merit's The Minimalist stick</a> and find that it works just as well. For those who don't love stick formats, you could also totally use a lightweight cream or liquid formula, such as <a href="https://www.chanel.com/us/makeup/p/158810/les-beiges-water-fresh-tint/" target="_blank">Chanel's Les Beiges Water-Fresh Tint</a>. The main trick is applying it to the back of your hand, which warms up the formula and results in a softer, streak-free finish. Then when you add in the highlighting milk (or milky toner, whatever you've got!), that finish becomes even creamier. Give it a go, and I promise you won't ever look back. </p><h2 class="article-body__section" id="section-shop-the-routine"><span>Shop the Routine</span></h2>        <div class="featured_product_block featured_block_standard" data-id="9d29c752-9717-11f1-8700-4f1e64926d57">            <a href="https://www.sephora.com/product/dior-forever-skin-perfect-24h-multi-use-foundation-P512480" data-model-name="Forever Skin Perfect 24H Multi-Use Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PbzMX4g2hr8K5uou29NQ6k.jpg" alt="Forever Skin Perfect 24h Multi-Use Foundation Stick - 4w Warm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Forever Skin Perfect 24H Multi-Use Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Believe the hype—this blurring foundation stick makes your skin look like plush velvet. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c7d4-9717-11f1-a7e5-7f77fb22cb9d">            <a href="https://www.rhodeskin.com/products/highlight-milk-01" data-model-name="Highlight Milk 01 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nEs88bLXLUqcwg5mqqW6rk.png" alt="Highlight Milk 01 — Default Title" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhode</div>                                        <div class="featured__title">Highlight Milk 01 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I personally use shade 2, which has sadly been sold out for a minute. However! Shade 1 will provide a similar pearly effect. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c86a-9717-11f1-9c4e-9dba533bff3f">            <a href="https://www.meritbeauty.com/products/the-minimalist" data-model-name="The Minimalist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/u3nLJNsLVqNWqjrSnnZpok.jpg" alt="The Minimalist" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">The Minimalist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Merit's complexion stick is just as weightless, IMO, yet it has a slightly dewier finish compared to Dior's. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c8e2-9717-11f1-bfda-ddb92b02e973">            <a href="https://www.sephora.com/product/cream-skin-refillable-toner-moisturizer-with-ceramides-peptides-P505897" data-model-name="Cream Skin Milky Toner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AmM2FdrA8qfSVxRzCsNRWj.jpg" alt="Cream Skin Milky Toner With Ceramides &amp; Peptides for Nourishing Hydration" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LANEIGE</div>                                        <div class="featured__title">Cream Skin Milky Toner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>To DIY your own highlighting milk, simply add a few drops of Laneige Cream Skin… </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c964-9717-11f1-b228-e7fad1478d6b">            <a href="https://www.sephora.com/product/liquid-super-loaded-all-over-illuminator-with-vitamin-c-P506546?skuId=2701274" data-model-name="Liquid Super Loaded All-Over Illuminating Highlighter " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ghghFKmTwjJrKpuBmWf7tk.jpg" alt="Liquid Super Loaded All-Over Illuminating Highlighter With Vitamin C - Peau De Soleil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Liquid Super Loaded All-Over Illuminating Highlighter </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>…and mix it with Westman Atelier's liquid highlighter. When sheered out, this peachy shade has more of a champagne hue that rivals Rhode's shade 2. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c9c8-9717-11f1-a1ca-0d00d8dd8be2">            <a href="https://www.sephora.com/product/charlotte-tilbury-unreal-skin-sheer-glow-tint-hydrating-foundation-stick-P511699?skuId=2765857" data-model-name="Unreal Skin Sheer Glow Tint Foundation Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C54s4N8NXCZyuNiXKXK4nj.jpg" alt="Unreal Skin Sheer Glow Tint Hydrating Foundation Stick - 8 Medium" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Unreal Skin Sheer Glow Tint Foundation Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>FYI: Celeb makeup artists also adore Charlotte Tilbury's lightweight foundation stick. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29ca2c-9717-11f1-94b2-2105ee5b8c02">            <a href="https://us.sheglam.com/product/Skin-Magnet-High-Coverage-Foundation-Stick-Golden-11345034746971200" data-model-name="Skin Magnet High Coverage Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.21%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Ltbdksh7qmuWRKy7sn2Pwk.jpg" alt="Skin Magnet High Coverage Foundation Stick-Golden" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SheGlam</div>                                        <div class="featured__title">Skin Magnet High Coverage Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>SheGlam's full-coverage number is amazing for all-day wear. It's called a "skin magnet" for a reason!  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29ca86-9717-11f1-bd69-eb5f9432f672">            <a href="https://www.jonesroadbeauty.com/products/foundation-stick" data-model-name="Your Skin Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vJ7NrKNViPHnEjinsMHigi.jpg" alt="Your Skin Foundation Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Your Skin Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Jones Road is known for its super creamy, hydrating formulas, and this medium-to-full coverage foundation stick definitely fits the bill. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29cae0-9717-11f1-a6d5-6d216557f592">            <a href="https://www.chanel.com/us/makeup/p/158810/les-beiges-water-fresh-tint/" data-model-name="Les Beiges Water-Fresh Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fgy98f77reATURvMYLaQLT.webp" alt="Chanel, Les Beiges Water-Fresh Tint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Water-Fresh Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This Chanel skin tint is A+ for a sheer, skin-like finish, but when you mix it with a liquid highlighter, the effect is downright ethereal. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29cb44-9717-11f1-8cc3-c92e94f9e465">            <a href="https://www.sephora.com/product/kamo-triple-peptide-multi-use-cover-drops-P526032?skuId=3002144" data-model-name="Kamo Triple-Peptide Cover Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6NjACYZYYEcGDAtdAaCvmj.jpg" alt="Kamo Triple-Peptide Multi-Use Serum Foundation - Rich 21c" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Drunk Elephant</div>                                        <div class="featured__title">Kamo Triple-Peptide Cover Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I also adore <a href="https://www.whowhatwear.com/beauty/makeup/drunk-elephant-kamo-triple-peptide-cover-drops" target="_blank"><u>Drunk Elephant's serum foundation</u></a> for this trick, as it was specifically formulated to mix with serums and toners. Just one pump with two to three drops of highlighting milk is all you need for your entire face. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/beauty-editor-dewy-foundation-combo</link>
                                                                            <description>
                            <![CDATA[ Now, I refuse to do my makeup any other way. ]]>
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                                                                        <pubDate>Sun, 16 Aug 2026 21:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@aishapotter]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Selfie of Aisha Potter sitting in a car ]]></media:description>                                                            <media:text><![CDATA[Selfie of Aisha Potter sitting in a car ]]></media:text>
                                <media:title type="plain"><![CDATA[Selfie of Aisha Potter sitting in a car ]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>While I'm not easily influenced by BeautyTok (<a href="https://www.whowhatwear.com/beauty/tiktok-viral-beauty-products-2026" target="_blank">very few viral products </a>genuinely impress me), I do often refer to the app for quick, easy-to-follow tutorials. Read: how to use a <a href="https://www.whowhatwear.com/beauty/skin/high-frequency-wands" target="_blank">high-frequency wand</a>, secure a <a href="https://www.whowhatwear.com/beauty/hair/french-side-combs-trend" target="_blank">French comb</a>, <a href="https://www.whowhatwear.com/beauty/makeup/celebrity-makeup-artist-winged-eyeliner-tips" target="_blank">apply eyeliner</a>, and so on. I'm a visual learner, so even though I speak to derms, hairstylists, and makeup artists daily, it helps to see those beauty tips in action. </p><p>So there I was completing my daily scroll, when I came across <a href="https://www.tiktok.com/@aishapotters/video/7648696071190875414" target="_blank"><u>a makeup video</u></a> from model <a href="https://www.instagram.com/aishapotter/?hl=en" target="_blank">Aisha Potter</a>. (If you're into <a href="https://www.whowhatwear.com/dewy-makeup-looks" target="_blank">dewy looks</a>, trust me, she's worth a follow. She has some of the glowiest skin I've ever seen!) After <a href="https://www.whowhatwear.com/beauty/makeup/mary-phillips-mph-makeup-launch" target="_blank">underpainting</a> with bronzer, she created her own foundation-highlighter concoction on the back of her hand before applying it to her skin ("The most airbrushed base," she wrote in the caption), and I was immediately floored by how perfect it looked. I know this phrase gets overused a ton, but there's no other way to describe it: Potter looked legitimately lit from within. Naturally, I had to try this trick for myself, and I can confirm that it's the best dewy makeup combo to ever exist. I now refuse to do my makeup in any other way. Ahead, discover the exact products Potter and I use, plus other tried and tested ways to replicate the ethereal beat. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/JE55RyeJt22swsT4muMBsZ/video-output-B5563CE4-FD31-4B2A-8F8D-D958D78AF642-1.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/JE55RyeJt22swsT4muMBsZ/video-output-B5563CE4-FD31-4B2A-8F8D-D958D78AF642-1.mp4"></video></div><p>You only need two base products here: a foundation stick and liquid highlighter. For the former, Potter uses the <a href="https://www.sephora.com/product/dior-forever-skin-perfect-24h-multi-use-foundation-P512480" target="_blank">Dior Forever Skin Perfect Multi-Use Foundation Stick</a>, which, for the record, is already a viral hit in its own right. In fact, seven Who What Wear editors (including yours truly) <a href="https://www.whowhatwear.com/beauty/dior-foundation-stick-review" target="_blank">gave it 10s across the board</a>, praising its buttery glide and natural, blurring finish. That said, the soft-matte formula becomes even more sheer and flexible with the addition of liquid highlighter—namely, <a href="https://www.rhodeskin.com/products/highlight-milk-02" target="_blank">Rhode's Highlighting Milk</a>. After swiping the foundation stick on the back of her hand, Potter shakes a few drops of shade 2 (a pearly champagne) right on top, then blends the two together using the rounded side of <a href="https://www.sephora.com/product/pocket-brush-P524988" target="_blank">Rhode's Pocket Brush</a>. She applies the concoction to her skin using light, circular motions, and the product diffuses effortlessly and evenly. And there you have it: a lightweight, airbrushed-looking base. </p><p>You can use any liquid <a href="https://www.whowhatwear.com/beauty/makeup/best-highlighters" target="_blank">highlighter</a> you please, but the milky base of Bieber's formula is what I suspect makes the foundation look perfect. Shade 2 is currently sold out, but you could replicate the results with any of the other three luminizers, or simply use a<a href="https://www.whowhatwear.com/beauty/skin/best-milky-toner" target="_blank"> milky toner</a> you already own with a drop or two of liquid highlighter. I'd wager <a href="https://www.sephora.com/product/cream-skin-refillable-toner-moisturizer-with-ceramides-peptides-P505897" target="_blank">Laneige's Cream Skin Milky Toner</a> and <a href="https://www.sephora.com/product/liquid-super-loaded-all-over-illuminator-with-vitamin-c-P506546?skuId=2701274" target="_blank">Westman Atelier's Liquid Super Loaded All-Over Highlighter</a> in the shade Peau de Pêche would lend a similar champagne glow. </p><p>If you don't have the Dior foundation stick on hand, I've also tried the same trick using <a href="https://www.meritbeauty.com/products/the-minimalist" target="_blank">Merit's The Minimalist stick</a> and find that it works just as well. For those who don't love stick formats, you could also totally use a lightweight cream or liquid formula, such as <a href="https://www.chanel.com/us/makeup/p/158810/les-beiges-water-fresh-tint/" target="_blank">Chanel's Les Beiges Water-Fresh Tint</a>. The main trick is applying it to the back of your hand, which warms up the formula and results in a softer, streak-free finish. Then when you add in the highlighting milk (or milky toner, whatever you've got!), that finish becomes even creamier. Give it a go, and I promise you won't ever look back. </p><h2 class="article-body__section" id="section-shop-the-routine"><span>Shop the Routine</span></h2>        <div class="featured_product_block featured_block_standard" data-id="9d29c752-9717-11f1-8700-4f1e64926d57">            <a href="https://www.sephora.com/product/dior-forever-skin-perfect-24h-multi-use-foundation-P512480" data-model-name="Forever Skin Perfect 24H Multi-Use Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PbzMX4g2hr8K5uou29NQ6k.jpg" alt="Forever Skin Perfect 24h Multi-Use Foundation Stick - 4w Warm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Forever Skin Perfect 24H Multi-Use Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Believe the hype—this blurring foundation stick makes your skin look like plush velvet. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c7d4-9717-11f1-a7e5-7f77fb22cb9d">            <a href="https://www.rhodeskin.com/products/highlight-milk-01" data-model-name="Highlight Milk 01 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nEs88bLXLUqcwg5mqqW6rk.png" alt="Highlight Milk 01 — Default Title" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhode</div>                                        <div class="featured__title">Highlight Milk 01 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I personally use shade 2, which has sadly been sold out for a minute. However! Shade 1 will provide a similar pearly effect. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c86a-9717-11f1-9c4e-9dba533bff3f">            <a href="https://www.meritbeauty.com/products/the-minimalist" data-model-name="The Minimalist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/u3nLJNsLVqNWqjrSnnZpok.jpg" alt="The Minimalist" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">The Minimalist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Merit's complexion stick is just as weightless, IMO, yet it has a slightly dewier finish compared to Dior's. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c8e2-9717-11f1-bfda-ddb92b02e973">            <a href="https://www.sephora.com/product/cream-skin-refillable-toner-moisturizer-with-ceramides-peptides-P505897" data-model-name="Cream Skin Milky Toner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AmM2FdrA8qfSVxRzCsNRWj.jpg" alt="Cream Skin Milky Toner With Ceramides &amp; Peptides for Nourishing Hydration" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LANEIGE</div>                                        <div class="featured__title">Cream Skin Milky Toner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>To DIY your own highlighting milk, simply add a few drops of Laneige Cream Skin… </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c964-9717-11f1-b228-e7fad1478d6b">            <a href="https://www.sephora.com/product/liquid-super-loaded-all-over-illuminator-with-vitamin-c-P506546?skuId=2701274" data-model-name="Liquid Super Loaded All-Over Illuminating Highlighter " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ghghFKmTwjJrKpuBmWf7tk.jpg" alt="Liquid Super Loaded All-Over Illuminating Highlighter With Vitamin C - Peau De Soleil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Liquid Super Loaded All-Over Illuminating Highlighter </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>…and mix it with Westman Atelier's liquid highlighter. When sheered out, this peachy shade has more of a champagne hue that rivals Rhode's shade 2. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29c9c8-9717-11f1-a1ca-0d00d8dd8be2">            <a href="https://www.sephora.com/product/charlotte-tilbury-unreal-skin-sheer-glow-tint-hydrating-foundation-stick-P511699?skuId=2765857" data-model-name="Unreal Skin Sheer Glow Tint Foundation Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C54s4N8NXCZyuNiXKXK4nj.jpg" alt="Unreal Skin Sheer Glow Tint Hydrating Foundation Stick - 8 Medium" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Unreal Skin Sheer Glow Tint Foundation Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>FYI: Celeb makeup artists also adore Charlotte Tilbury's lightweight foundation stick. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29ca2c-9717-11f1-94b2-2105ee5b8c02">            <a href="https://us.sheglam.com/product/Skin-Magnet-High-Coverage-Foundation-Stick-Golden-11345034746971200" data-model-name="Skin Magnet High Coverage Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.21%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Ltbdksh7qmuWRKy7sn2Pwk.jpg" alt="Skin Magnet High Coverage Foundation Stick-Golden" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SheGlam</div>                                        <div class="featured__title">Skin Magnet High Coverage Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>SheGlam's full-coverage number is amazing for all-day wear. It's called a "skin magnet" for a reason!  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29ca86-9717-11f1-bd69-eb5f9432f672">            <a href="https://www.jonesroadbeauty.com/products/foundation-stick" data-model-name="Your Skin Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vJ7NrKNViPHnEjinsMHigi.jpg" alt="Your Skin Foundation Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Your Skin Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Jones Road is known for its super creamy, hydrating formulas, and this medium-to-full coverage foundation stick definitely fits the bill. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29cae0-9717-11f1-a6d5-6d216557f592">            <a href="https://www.chanel.com/us/makeup/p/158810/les-beiges-water-fresh-tint/" data-model-name="Les Beiges Water-Fresh Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fgy98f77reATURvMYLaQLT.webp" alt="Chanel, Les Beiges Water-Fresh Tint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Water-Fresh Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This Chanel skin tint is A+ for a sheer, skin-like finish, but when you mix it with a liquid highlighter, the effect is downright ethereal. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9d29cb44-9717-11f1-8cc3-c92e94f9e465">            <a href="https://www.sephora.com/product/kamo-triple-peptide-multi-use-cover-drops-P526032?skuId=3002144" data-model-name="Kamo Triple-Peptide Cover Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6NjACYZYYEcGDAtdAaCvmj.jpg" alt="Kamo Triple-Peptide Multi-Use Serum Foundation - Rich 21c" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Drunk Elephant</div>                                        <div class="featured__title">Kamo Triple-Peptide Cover Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I also adore <a href="https://www.whowhatwear.com/beauty/makeup/drunk-elephant-kamo-triple-peptide-cover-drops" target="_blank"><u>Drunk Elephant's serum foundation</u></a> for this trick, as it was specifically formulated to mix with serums and toners. Just one pump with two to three drops of highlighting milk is all you need for your entire face. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I'm Prioritizing Life This Summer—10 Sweat-, Dance-, and Dine-Proof Makeup Products Besting the Sticky Heat ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Around February, my weekly screen time reports started to scare me. When the work days were long, the days cold, and alone time scarce, I started staying up until the late-night hours gave way to early morning—watching the lives of others through a ceramic glass screen and wishing mine felt a little more… fun.</p><p>With 20/20 hindsight, I can see that this was a bout of seasonal depression fueled by mild social media addiction. This is precisely why I swore that when the temperatures rose and my friends came out of seasonal hibernation, I would make every effort to create memories that live in my mind rather than my social feed. Now that we've reached August, I'm proud to say that I've achieved this goal. I've seized every opportunity to twirl on the dance floor, sip wine under humid stars, and traipse through ancient <a href="https://www.whowhatwear.com/living/travel/saint-tropez-travel-guide"><u>French coastal towns</u></a> without worrying about my makeup when a friend whips out her phone for a candid photo—not because I'm not wearing it (I love playing with the stuff too much) but because I've edited my collection down to a few <a href="https://www.whowhatwear.com/beauty/makeup/long-lasting-makeup-routine"><u>long-wearing mainstays</u></a> that never crack <a href="https://www.whowhatwear.com/beauty/best-sweat-proof-beauty-products"><u>under sweaty pressure</u></a>.</p><p>You, too, should worry less about the way you look in a photo, to onlookers, or in your phone's front camera when you step outside this summer. Embrace these last few weeks of laid-back August bliss with certainty, knowing your glam looks how it did when you left the house. So go ahead—give that kiss on the cheek, eat the pasta, and dab your brow. These formulas are here to stay. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="VPVFapkDoK6iTrfVW7a6E9" name="3A51C7AF-54C3-4E06-B780-72765DAFBCB0" alt="Alyssa Brascia holding a wine glass at a restaurant in Antibes." src="https://cdn.mos.cms.futurecdn.net/VPVFapkDoK6iTrfVW7a6E9-1920-80.jpg" mos="" align="middle" fullscreen="" width="3000" height="3750" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DZ3ezM4FWjh/?img_index=5" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-10-summer-proof-makeup-products-i-ve-trusted-this-season"><span>10 Summer-Proof Makeup Products I've Trusted This Season</span></h2>        <div class="featured_product_block featured_block_standard" data-id="0bb631a8-9108-11f1-9abc-8bf993a0396c">            <a href="https://go.linkby.com/PDUQQLDZ/products/wonder-blading-lip-stain-masque" data-model-name="Wonder Blading All-Day Lip Stain in Hush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WNZMR63MxV5ZjAaJ5TAagL.jpg" alt="Wonderskin WONDER BLADING All-Day Lip Stain" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wonderskin</div>                                        <div class="featured__title">Wonder Blading All-Day Lip Stain in Hush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I don't know about you, but there's nothing that irks me more than a carefully crafted lip that I know won't stay in place past appetizers. To keep my lip combo locked down, I've been reaching for the Wonderskin Wonder Blading All-Day Lip Stain in earthy-nude Hush. In under one minute, the temporary dye stamps a lip-defining line wherever I trace the wand, offering sculpted dimension and neutral color that will last all night long—through several dinner courses and late-night dancing too. <a href="https://www.whowhatwear.com/beauty/tiktok-viral-beauty-products-2026">Viral beauty products</a> can be hit-or-miss, but this <a href="https://www.whowhatwear.com/beauty/makeup/best-lip-stain">lip stain</a> is a grand slam.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb6320c-9108-11f1-8021-b7f80d759b00">            <a href="https://www.sephora.com/product/invisimatte-blotting-powder-P39784685" data-model-name="Invisimatte Instant Setting + Blotting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YYytDEfnyyRczrddikCDHR.jpg" alt="Invisimatte Instant Setting + Blotting Powder - Universal" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty</div>                                        <div class="featured__title">Invisimatte Instant Setting + Blotting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If there's one product I've used every day without fail this summer (aside from SPF), it's this oil-blotting, makeup-setting, and shine-controlling powder from Fenty Beauty. The translucent powder is essentially a pulverized blotting sheet—blurring the look of pores, absorbing excess oil, and locking your makeup in place for your longest days and nights. If it's a particularly sweaty day, I'll keep the compact in my purse for safekeeping, but chances are I won't need to use it at all.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb63270-9108-11f1-8199-855c415b45b4">            <a href="https://www.sephora.com/product/secure-sweat-primer-P505398" data-model-name="Secure the Sweat Waterproof Mattifying Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rWdvfGJHmSgqai5Xj6y2MR.jpg" alt="Secure the Sweat Waterproof Mattifying Primer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ONE/SIZE</div>                                        <div class="featured__title">Secure the Sweat Waterproof Mattifying Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>They say that the skin is your canvas, but every skilled painter knows that the finest work starts with a good base. When the temperature won't stop climbing and my day demands makeup, I won't hesitate to reach for One/Size's Secure the Sweat Primer, a blurring, sweat- and shine-proof formula that locks makeup in place for up to 12 hours, even in slippery conditions.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb632e8-9108-11f1-8c29-e148ec40ffea">            <a href="https://www.sephora.com/product/benetint-cheek-lip-stain-P1272?skuId=2465128" data-model-name="Benetint Liquid Lip Tint &amp; Cheek Stain in Playtint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/h6kS5beTpu7HoGjKbhkiUR.jpg" alt="Benetint Liquid Lip Tint &amp; Cheek Stain - Dark Cherry" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Benefit Cosmetics</div>                                        <div class="featured__title">Benetint Liquid Lip Tint &amp; Cheek Stain in Playtint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love cream blush and glossy lip balm as much as the next beauty savant, but I know they have little staying power in sweaty summer circumstances. Enter Benefit's Benetint: a lip-and-cheek stain that temporarily dyes the skin with the faintest whisper of watercolor pink. Playtint is my favorite, but there's a wide range of juicy hues to fit your fancy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb633a6-9108-11f1-9f06-d7ecf1dfbad0">            <a href="https://www.nordstrom.com/s/pradalines-durable-gliding-waterproof-eye-pencil/8218194?color=nero" data-model-name="Pradalines Durable Gliding Waterproof Eye Pencil in Nero" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XvSVhtFiQ4wrEXHguN4JAR.jpg" alt="Pradalines Durable Gliding Waterproof Eye Pencil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Pradalines Durable Gliding Waterproof Eye Pencil in Nero</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I could be stranded on a deserted island, and I'd still wish for a good eyeliner. If I could only bring one to said island, it would be Prada's Pradalines Waterproof Pencil. I rely on this no-budge pencil for long days that turn into longer nights, and the heat- and moisture-resistant formula glides and blends with ease before drying down into an immovable force. It stays opaque in the waterline, never flakes, and survives the surprise rain showers that pepper East Coast summers.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb6343c-9108-11f1-b37a-b97102e1bd2b">            <a href="https://www.ulta.com/p/high-impact-high-fi-full-volume-waterproof-mascara-pimprod2058468" data-model-name="High Impact High-Fi Full Volume Waterproof Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EGTBP64PAri4A6sZgpy2pR.png" alt="High Impact High-Fi Full Volume Waterproof Mascara - Intense Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique</div>                                        <div class="featured__title">High Impact High-Fi Full Volume Waterproof Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You don't expect me to recommend a waterproof eyeliner and not a mascara, do you? Clinique's High Impact High-Fi Mascara came into my life earlier this year, but it's been a staple this summer. The flake-free, waterproof formula is not only lengthening and long-wearing, but it's also volumizing—an impressive feat for a waterproof mascara. It's stood up to salty ocean swims, dance sessions, and even a few long <a href="https://www.whowhatwear.com/beauty/post-gym-beauty-products">hot girl walks</a>.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb634a0-9108-11f1-9919-4f384402d53b">            <a href="https://www.sephora.com/product/make-up-for-ever-hd-skin-full-cover-concealer-P517846" data-model-name="HD Skin Full Cover Multi-Use Waterproof Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zjRQF5TNmcCTbVKr6JDaFR.jpg" alt="Hd Skin Full Cover Multi-Use Waterproof Concealer With Niacinamide - 2n35" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAKE UP FOR EVER</div>                                        <div class="featured__title">HD Skin Full Cover Multi-Use Waterproof Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you prefer to stay away from face makeup during the summer, I don't blame you. There's little that will keep your makeup planted firmly on your face when the temperature reaches dripping highs, but if you do find yourself in a situation that requires a bit of extra coverage, I'd recommend Make Up For Ever's HD Skin Waterproof Concealer, a long-wearing formula that blurs, smooths, and hydrates the skin for up to 36 hours of wear, no matter the weather.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb63504-9108-11f1-984c-e3f557f7b9b8">            <a href="https://www.sephora.com/product/one-size-by-patrick-starrr-on-til-dawn-setting-spray-P476719" data-model-name="On 'til Dawn Mattifying Waterproof Setting Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WGzRaAonqHLEuNyrrPikLR.jpg" alt="On 'til Dawn Mattifying Waterproof Setting Spray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ONE/SIZE</div>                                        <div class="featured__title">On 'til Dawn Mattifying Waterproof Setting Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This setting spray is simply the best in the biz. In addition to <a href="https://www.sephora.com/product/invisimatte-blotting-powder-P39784685" target="_blank">Fenty's Invisimatte Blotting Powder</a>, I always mist my handiwork with a healthy amount of One/Size's On 'til Dawn Mattifying Waterproof Setting Spray. The hair spray–like mist sets your makeup in place with near-impossible force, locking it in for up to 16 hours without feeling heavy or making your skin look greasy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb6355e-9108-11f1-8024-919d14307ab2">            <a href="https://www.nordstrom.com/s/kiss-shaper-sculpting-lip-liner/8853496" data-model-name="Kiss Shaper Sculpting Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VJRyDA5gLi5drJWWS9dJ9R.jpg" alt="Kiss Shaper Sculpting Lip Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Kiss Shaper Sculpting Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If I need to touch up my lips on the go, I need an instant fixer-upper on deck, not a lip stain that applies midnight blue and comes with a waiting period. That, my friend, is YSL Beauty's Kiss Shaper Sculpting Lip Liner. This long-wearing lip pencil boasts up to eight hours of wear and is impressively transfer-resistant, making it the perfect lip stain touch-up or on-the-go lippie if a stain is too inconvenient. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb635c2-9108-11f1-8c2c-1d4c5777d75b">            <a href="https://www.amazon.com/Maybelline-Lumi-Matte-Foundation-Lightweight-Buildable/dp/B0DLHTNQQ9" data-model-name="Super Stay Lumi-Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Xy8c4zDcGjLXFXvxswdgQ.jpg" alt="MAYBELLINE, Maybelline Super Stay Lumi-Matte Foundation, Lightweight and Buildable Full Coverage Foundation Makeup for Up to 30hr Wear, 220, 1 Count" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAYBELLINE</div>                                        <div class="featured__title">Super Stay Lumi-Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll say it until I'm blue in the face: When looking for long-wearing makeup, do not discount the drugstore. This impressive foundation from Maybelline quickly became my favorite <a href="https://www.whowhatwear.com/beauty/makeup/best-drugstore-foundation-products">long-lasting drugstore foundation</a> earlier this year, and the lilac tube earned a place in my summer makeup kit expeditiously. The silky, lightweight formula feels undetectable on the skin and can be intensified to build coverage. The best part is that it boasts up to 30 hours of wear for just $12—if you snag it on sale today.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/summer-proof-makeup-products</link>
                                                                            <description>
                            <![CDATA[ Starting at just $12. ]]>
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                                                                        <pubDate>Thu, 06 Aug 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 06 Aug 2026 17:12:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@alyssabrascia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Collage of Alyssa Brascia in the summer.]]></media:description>                                                            <media:text><![CDATA[Collage of Alyssa Brascia in the summer.]]></media:text>
                                <media:title type="plain"><![CDATA[Collage of Alyssa Brascia in the summer.]]></media:title>
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                                <p>Around February, my weekly screen time reports started to scare me. When the work days were long, the days cold, and alone time scarce, I started staying up until the late-night hours gave way to early morning—watching the lives of others through a ceramic glass screen and wishing mine felt a little more… fun.</p><p>With 20/20 hindsight, I can see that this was a bout of seasonal depression fueled by mild social media addiction. This is precisely why I swore that when the temperatures rose and my friends came out of seasonal hibernation, I would make every effort to create memories that live in my mind rather than my social feed. Now that we've reached August, I'm proud to say that I've achieved this goal. I've seized every opportunity to twirl on the dance floor, sip wine under humid stars, and traipse through ancient <a href="https://www.whowhatwear.com/living/travel/saint-tropez-travel-guide"><u>French coastal towns</u></a> without worrying about my makeup when a friend whips out her phone for a candid photo—not because I'm not wearing it (I love playing with the stuff too much) but because I've edited my collection down to a few <a href="https://www.whowhatwear.com/beauty/makeup/long-lasting-makeup-routine"><u>long-wearing mainstays</u></a> that never crack <a href="https://www.whowhatwear.com/beauty/best-sweat-proof-beauty-products"><u>under sweaty pressure</u></a>.</p><p>You, too, should worry less about the way you look in a photo, to onlookers, or in your phone's front camera when you step outside this summer. Embrace these last few weeks of laid-back August bliss with certainty, knowing your glam looks how it did when you left the house. So go ahead—give that kiss on the cheek, eat the pasta, and dab your brow. These formulas are here to stay. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3000px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="VPVFapkDoK6iTrfVW7a6E9" name="3A51C7AF-54C3-4E06-B780-72765DAFBCB0" alt="Alyssa Brascia holding a wine glass at a restaurant in Antibes." src="https://cdn.mos.cms.futurecdn.net/VPVFapkDoK6iTrfVW7a6E9-1920-80.jpg" mos="" align="middle" fullscreen="" width="3000" height="3750" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DZ3ezM4FWjh/?img_index=5" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-10-summer-proof-makeup-products-i-ve-trusted-this-season"><span>10 Summer-Proof Makeup Products I've Trusted This Season</span></h2>        <div class="featured_product_block featured_block_standard" data-id="0bb631a8-9108-11f1-9abc-8bf993a0396c">            <a href="https://go.linkby.com/PDUQQLDZ/products/wonder-blading-lip-stain-masque" data-model-name="Wonder Blading All-Day Lip Stain in Hush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WNZMR63MxV5ZjAaJ5TAagL.jpg" alt="Wonderskin WONDER BLADING All-Day Lip Stain" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wonderskin</div>                                        <div class="featured__title">Wonder Blading All-Day Lip Stain in Hush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I don't know about you, but there's nothing that irks me more than a carefully crafted lip that I know won't stay in place past appetizers. To keep my lip combo locked down, I've been reaching for the Wonderskin Wonder Blading All-Day Lip Stain in earthy-nude Hush. In under one minute, the temporary dye stamps a lip-defining line wherever I trace the wand, offering sculpted dimension and neutral color that will last all night long—through several dinner courses and late-night dancing too. <a href="https://www.whowhatwear.com/beauty/tiktok-viral-beauty-products-2026">Viral beauty products</a> can be hit-or-miss, but this <a href="https://www.whowhatwear.com/beauty/makeup/best-lip-stain">lip stain</a> is a grand slam.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb6320c-9108-11f1-8021-b7f80d759b00">            <a href="https://www.sephora.com/product/invisimatte-blotting-powder-P39784685" data-model-name="Invisimatte Instant Setting + Blotting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YYytDEfnyyRczrddikCDHR.jpg" alt="Invisimatte Instant Setting + Blotting Powder - Universal" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty</div>                                        <div class="featured__title">Invisimatte Instant Setting + Blotting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If there's one product I've used every day without fail this summer (aside from SPF), it's this oil-blotting, makeup-setting, and shine-controlling powder from Fenty Beauty. The translucent powder is essentially a pulverized blotting sheet—blurring the look of pores, absorbing excess oil, and locking your makeup in place for your longest days and nights. If it's a particularly sweaty day, I'll keep the compact in my purse for safekeeping, but chances are I won't need to use it at all.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb63270-9108-11f1-8199-855c415b45b4">            <a href="https://www.sephora.com/product/secure-sweat-primer-P505398" data-model-name="Secure the Sweat Waterproof Mattifying Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rWdvfGJHmSgqai5Xj6y2MR.jpg" alt="Secure the Sweat Waterproof Mattifying Primer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ONE/SIZE</div>                                        <div class="featured__title">Secure the Sweat Waterproof Mattifying Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>They say that the skin is your canvas, but every skilled painter knows that the finest work starts with a good base. When the temperature won't stop climbing and my day demands makeup, I won't hesitate to reach for One/Size's Secure the Sweat Primer, a blurring, sweat- and shine-proof formula that locks makeup in place for up to 12 hours, even in slippery conditions.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb632e8-9108-11f1-8c29-e148ec40ffea">            <a href="https://www.sephora.com/product/benetint-cheek-lip-stain-P1272?skuId=2465128" data-model-name="Benetint Liquid Lip Tint &amp; Cheek Stain in Playtint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/h6kS5beTpu7HoGjKbhkiUR.jpg" alt="Benetint Liquid Lip Tint &amp; Cheek Stain - Dark Cherry" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Benefit Cosmetics</div>                                        <div class="featured__title">Benetint Liquid Lip Tint &amp; Cheek Stain in Playtint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love cream blush and glossy lip balm as much as the next beauty savant, but I know they have little staying power in sweaty summer circumstances. Enter Benefit's Benetint: a lip-and-cheek stain that temporarily dyes the skin with the faintest whisper of watercolor pink. Playtint is my favorite, but there's a wide range of juicy hues to fit your fancy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb633a6-9108-11f1-9f06-d7ecf1dfbad0">            <a href="https://www.nordstrom.com/s/pradalines-durable-gliding-waterproof-eye-pencil/8218194?color=nero" data-model-name="Pradalines Durable Gliding Waterproof Eye Pencil in Nero" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XvSVhtFiQ4wrEXHguN4JAR.jpg" alt="Pradalines Durable Gliding Waterproof Eye Pencil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Pradalines Durable Gliding Waterproof Eye Pencil in Nero</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I could be stranded on a deserted island, and I'd still wish for a good eyeliner. If I could only bring one to said island, it would be Prada's Pradalines Waterproof Pencil. I rely on this no-budge pencil for long days that turn into longer nights, and the heat- and moisture-resistant formula glides and blends with ease before drying down into an immovable force. It stays opaque in the waterline, never flakes, and survives the surprise rain showers that pepper East Coast summers.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb6343c-9108-11f1-b37a-b97102e1bd2b">            <a href="https://www.ulta.com/p/high-impact-high-fi-full-volume-waterproof-mascara-pimprod2058468" data-model-name="High Impact High-Fi Full Volume Waterproof Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EGTBP64PAri4A6sZgpy2pR.png" alt="High Impact High-Fi Full Volume Waterproof Mascara - Intense Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique</div>                                        <div class="featured__title">High Impact High-Fi Full Volume Waterproof Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You don't expect me to recommend a waterproof eyeliner and not a mascara, do you? Clinique's High Impact High-Fi Mascara came into my life earlier this year, but it's been a staple this summer. The flake-free, waterproof formula is not only lengthening and long-wearing, but it's also volumizing—an impressive feat for a waterproof mascara. It's stood up to salty ocean swims, dance sessions, and even a few long <a href="https://www.whowhatwear.com/beauty/post-gym-beauty-products">hot girl walks</a>.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb634a0-9108-11f1-9919-4f384402d53b">            <a href="https://www.sephora.com/product/make-up-for-ever-hd-skin-full-cover-concealer-P517846" data-model-name="HD Skin Full Cover Multi-Use Waterproof Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zjRQF5TNmcCTbVKr6JDaFR.jpg" alt="Hd Skin Full Cover Multi-Use Waterproof Concealer With Niacinamide - 2n35" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAKE UP FOR EVER</div>                                        <div class="featured__title">HD Skin Full Cover Multi-Use Waterproof Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you prefer to stay away from face makeup during the summer, I don't blame you. There's little that will keep your makeup planted firmly on your face when the temperature reaches dripping highs, but if you do find yourself in a situation that requires a bit of extra coverage, I'd recommend Make Up For Ever's HD Skin Waterproof Concealer, a long-wearing formula that blurs, smooths, and hydrates the skin for up to 36 hours of wear, no matter the weather.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb63504-9108-11f1-984c-e3f557f7b9b8">            <a href="https://www.sephora.com/product/one-size-by-patrick-starrr-on-til-dawn-setting-spray-P476719" data-model-name="On 'til Dawn Mattifying Waterproof Setting Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WGzRaAonqHLEuNyrrPikLR.jpg" alt="On 'til Dawn Mattifying Waterproof Setting Spray" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ONE/SIZE</div>                                        <div class="featured__title">On 'til Dawn Mattifying Waterproof Setting Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This setting spray is simply the best in the biz. In addition to <a href="https://www.sephora.com/product/invisimatte-blotting-powder-P39784685" target="_blank">Fenty's Invisimatte Blotting Powder</a>, I always mist my handiwork with a healthy amount of One/Size's On 'til Dawn Mattifying Waterproof Setting Spray. The hair spray–like mist sets your makeup in place with near-impossible force, locking it in for up to 16 hours without feeling heavy or making your skin look greasy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb6355e-9108-11f1-8024-919d14307ab2">            <a href="https://www.nordstrom.com/s/kiss-shaper-sculpting-lip-liner/8853496" data-model-name="Kiss Shaper Sculpting Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VJRyDA5gLi5drJWWS9dJ9R.jpg" alt="Kiss Shaper Sculpting Lip Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty</div>                                        <div class="featured__title">Kiss Shaper Sculpting Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If I need to touch up my lips on the go, I need an instant fixer-upper on deck, not a lip stain that applies midnight blue and comes with a waiting period. That, my friend, is YSL Beauty's Kiss Shaper Sculpting Lip Liner. This long-wearing lip pencil boasts up to eight hours of wear and is impressively transfer-resistant, making it the perfect lip stain touch-up or on-the-go lippie if a stain is too inconvenient. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0bb635c2-9108-11f1-8c2c-1d4c5777d75b">            <a href="https://www.amazon.com/Maybelline-Lumi-Matte-Foundation-Lightweight-Buildable/dp/B0DLHTNQQ9" data-model-name="Super Stay Lumi-Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Xy8c4zDcGjLXFXvxswdgQ.jpg" alt="MAYBELLINE, Maybelline Super Stay Lumi-Matte Foundation, Lightweight and Buildable Full Coverage Foundation Makeup for Up to 30hr Wear, 220, 1 Count" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAYBELLINE</div>                                        <div class="featured__title">Super Stay Lumi-Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll say it until I'm blue in the face: When looking for long-wearing makeup, do not discount the drugstore. This impressive foundation from Maybelline quickly became my favorite <a href="https://www.whowhatwear.com/beauty/makeup/best-drugstore-foundation-products">long-lasting drugstore foundation</a> earlier this year, and the lilac tube earned a place in my summer makeup kit expeditiously. The silky, lightweight formula feels undetectable on the skin and can be intensified to build coverage. The best part is that it boasts up to 30 hours of wear for just $12—if you snag it on sale today.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ These Lightweight, Sheer Foundations Basically Pay for Themselves in Compliments ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I'll be honest, I'm not really a <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> lover. When I was a teenager, foundation formulas were thick, heavy and breakout-inducing, constantly settling into patches of <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-dry-skin-guide">dry skin</a> and somehow making my skin look worse, rather than better. Instead, I reached for <a href="https://www.whowhatwear.com/best-tinted-moisturiser">tinted moisturisers</a> and <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a>, pairing them with my favourite <a href="https://www.whowhatwear.com/uk/best-concealers">concealers</a> when I needed a little extra coverage.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2554px;"><p class="vanilla-image-block" style="padding-top:82.73%;"><img id="48o4nZg3NuH3yrW6KjtKej" name="@tylynn" alt="Creator @tylynn taking a selfie with glowing skin" src="https://cdn.mos.cms.futurecdn.net/48o4nZg3NuH3yrW6KjtKej-1920-80.jpg" mos="" align="middle" fullscreen="" width="2554" height="2113" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/tylynn/p/DZaXOMzFgIV/" target="_blank">@tylynn</a>)</span></figcaption></figure><p>However, formulas have come a long way in recent years, and brands have been creating <em>sheer</em> foundations that deliver everything I've ever wanted in a base product. Light-to-medium coverage, a lightweight feel, and a glowy finish that makes it look as if I spend my days getting weekly <a href="https://www.whowhatwear.com/beauty/skin/best-facials-in-london">facials</a>. What more could you want?</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="YDqPDU3SqQXxeqgkPVqGi4" name="sheer foundations" alt="Deputy beauty editor Grace Lindsay wearing one of the best sheer foundations" src="https://cdn.mos.cms.futurecdn.net/YDqPDU3SqQXxeqgkPVqGi4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Since discovering these sheer foundation formulas, I've made it my mission to test some of the best on the market, and I've whittled it down to a concise edit of products that I know will be in my makeup bag for years to come. I've never had more compliments on my skin since swapping out my usual base products for these sheer formulas, so I highly suggest you keep on scrolling...</p><h3 class="article-body__section" id="section-the-best-sheer-foundations-tried-tested"><span>The Best Sheer Foundations, Tried &amp; Tested</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.lookfantastic.com/p/nars-cosmetics-sheer-glow-foundation-various-shades/10449360/" target="_blank">Nars Cosmetics Sheer Glow Foundation, £41</a></li><li><strong>Best Luxury Foundation:</strong> <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" target="_blank">Victoria Beckham Beauty The Foundation Drops With TFC8, £104</a></li><li><strong>Best Affordable Foundation: </strong><a href="https://www.boots.com/no7-pro-artist-weightless-silk-sheer-foundation-30ml-10365266" target="_blank">No7 Pro Artist Weightless Silk Sheer Foundation, £20</a></li><li><strong>Best Foundation Stick:</strong> <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" target="_blank">Merit The Minimalist, £34</a></li><li><strong>Best for a Glowy Finish: </strong><a href="https://www.sephora.co.uk/p/chanel-les-beiges-water-fresh-complexion-touch-20ml" target="_blank">Chanel Les Beiges Water-Fresh Complexion Touch, £56</a></li></ul><h2 id="1-nars-cosmetics-sheer-glow-foundation">1. Nars Cosmetics Sheer Glow Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="ebf3e2fa-8cd6-11f1-b5f2-4f865650b974">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-sheer-glow-foundation-various-shades/10449360/" data-model-name="Sheer Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:370,l:0,cw:1500,ch:1500,q:80/7aZDJ5XzcYwFKQdRjKxgCF.webp" alt="Nars Cosmetics Sheer Glow Foundation Siberia" /><span class='featured__label standard__label'>best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars Cosmetics</div>                                        <div class="featured__title">Sheer Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 40</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight on the skin</li><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Naturally radiant finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Wish the bottle came with a pump</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="XY47UDLGxWuBDtsXVfJBr4" name="sheer foundations" alt="Nars Cosmetics Sheer Glow Foundation" src="https://cdn.mos.cms.futurecdn.net/XY47UDLGxWuBDtsXVfJBr4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This is the OG of sheer foundations, and for good reason. The lightweight formula feels undetectable on the skin, and whilst a small amount offers a sheer, naturally radiant finish, the coverage is buildable, so you can create a slightly heavier base if desired. I love wearing this when I want to smooth and even out my skin, without feeling like I'm actually wearing a lot of makeup. My only complaint? I wish the bottle came with a pump, as I find it can be quite messy to apply.</p><h2 id="2-victoria-beckham-beauty-the-foundation-drops-with-tfc8">2. Victoria Beckham Beauty The Foundation Drops With TFC8</h2>        <div class="featured_product_block featured_block_standard" data-id="ebf3e37c-8cd6-11f1-8476-317848c3e8b0">            <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" data-model-name="The Foundation Drops With TFC8" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ywL8SUtRWgdGbVRGZiurja.jpg" alt="Victoria Beckham Beauty The Foundation Drops with TFC8®" /><span class='featured__label standard__label'>best luxury option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops With TFC8</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 19</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredibly lightweight</li><li class='list-item list-item-pros'>"Your skin but better" finish</li><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Skincare benefits</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Really expensive</li><li class='list-item list-item-cons'>If you apply too much it can settle into dry skin and fine lines</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="Mo8phNhKG4iwpgTypvX8o4" name="sheer foundations" alt="Victoria Beckham Beauty The Foundation Drops with TFC8" src="https://cdn.mos.cms.futurecdn.net/Mo8phNhKG4iwpgTypvX8o4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know, I know, this <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-the-foundation-drops-review">Victoria Beckham Beauty foundation</a> is <em>so</em> expensive. But I wouldn't recommend it if it wasn't one of the best lightweight, sheer formulas on the market. It takes a skincare-first approach, powered by Augustinus Bader’s TFC8, but it's the finish that I can't get enough of. The product glides on like butter, creating this "your skin but better" effect that has everyone asking me what my current makeup routine is. I will say, a little goes a surprisingly long way, and if I apply too much, it can sometimes settle into dry skin or fine lines, so start with a small amount for the best results.</p><h2 id="3-no7-pro-artist-weightless-silk-sheer-foundation">3. No7 Pro Artist Weightless Silk Sheer Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="ebf3e3fe-8cd6-11f1-9547-0d453ac2f5d6">            <a href="https://www.boots.com/no7-pro-artist-weightless-silk-sheer-foundation-30ml-10365266" data-model-name="Pro Artist Weightless Silk Sheer Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UnwyyejgT4ArCvmb4jdfLe.webp" alt="No7 Pro Artist Weightless Silk Sheer Foundation 30ml" /><span class='featured__label standard__label'>best affordable foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Pro Artist Weightless Silk Sheer Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 12</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>More affordable than other options in this roundup</li><li class='list-item list-item-pros'>Slim packaging</li><li class='list-item list-item-pros'>Lightweight feel</li><li class='list-item list-item-pros'>Natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Would love to see a wider range of shades</li><li class='list-item list-item-cons'>Some may prefer a little more coverage</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="ydAXSgxwiks9SUUkcFevv4" name="sheer foundations" alt="No7 Pro Artist Weightless Silk Sheer Foundation" src="https://cdn.mos.cms.futurecdn.net/ydAXSgxwiks9SUUkcFevv4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I was really impressed when testing this No7 foundation. It has a lightweight, almost <a href="https://www.whowhatwear.com/best-serums">serum</a>-like texture that melts into the skin, creating a beautiful, natural, second-skin finish. It definitely helps even out your skin tone; however, if you have any blemishes that you want to cover, you might want to go in with a concealer, too. It's packed with <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a>, <a href="https://www.whowhatwear.com/uk/best-vitamin-c-serums">vitamin C</a> and vitamin E, so there are lots of added skincare benefits, but for me, the best thing about it is how quick and easy it is to apply. If you like a <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no makeup" makeup</a> look, you will love this.</p><h2 id="4-merit-the-minimalist">4. Merit The Minimalist</h2>        <div class="featured_product_block featured_block_standard" data-id="ebf3e476-8cd6-11f1-bbad-b57008ea049c">            <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" data-model-name="The Minimalist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/drGB5Ypfi3wTsVT4FrqDQm.jpg" alt="The Minimalist" /><span class='featured__label standard__label'>best foundation stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">The Minimalist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Easy and quick to apply</li><li class='list-item list-item-pros'>Acts as a foundation and concealer in one</li><li class='list-item list-item-pros'>Lightweight, natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might not be the best option for very dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="MHLUAuGVcJyLUvx2kJfSu4" name="sheer foundations" alt="Merit The Minimalist" src="https://cdn.mos.cms.futurecdn.net/MHLUAuGVcJyLUvx2kJfSu4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If you prefer a <a href="https://www.whowhatwear.com/uk/best-foundation-sticks">foundation stick</a>, this one from <a href="https://www.whowhatwear.com/best-merit-beauty-products">Merit</a> is one of the best natural-looking options I've tried. It somehow seamlessly blends a lightweight, sheer finish with impressive coverage, essentially replacing both foundation and concealer in your makeup bag. You can either apply it to areas where you want more coverage, or all over for a blurring effect. My complexion can't get enough, but if you do have very dry skin, you might want to prep with a hydrating <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> or <a href="https://www.whowhatwear.com/best-primers">primer</a>.</p><h2 id="5-chanel-les-beiges-water-fresh-complexion-touch">5. Chanel Les Beiges Water-Fresh Complexion Touch</h2>        <div class="featured_product_block featured_block_standard" data-id="865a3f9c-8cd7-11f1-b4de-b1dad0ed11f2">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-water-fresh-complexion-touch-20ml" data-model-name="Les Beiges Water-Fresh Complexion Touch" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qhvTp3QjVYwpm7j5wDnum.jpg" alt="Chanel Les Beiges Water-Fresh Complexion Touch 20ml" /><span class='featured__label standard__label'>best for a glowy finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges Water-Fresh Complexion Touch</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 26</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Sheer coverage</li><li class='list-item list-item-pros'>Glowy finish</li><li class='list-item list-item-pros'>Chic packaging</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A little goes a long way, so be careful not to apply too much</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="u8PznR84py8VgM7gT7eSu4" name="sheer foundations" alt="Chanel Les Beiges Water-Fresh Complexion Touch" src="https://cdn.mos.cms.futurecdn.net/u8PznR84py8VgM7gT7eSu4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I really, really love this complexion product from Chanel. So much so that I've worn it every single day since getting my hands on it. The unique, gel-like formula is actually made up of around 60% water, which means it hydrates the skin whilst creating the most gorgeous, glowy finish. Micro-droplet pigments burst onto the skin for impressive coverage, whilst remaining incredibly lightweight. Similar to the Victoria Beckham Beauty foundation, a little goes a long way. In fact, just one or two pumps gives an even, illuminated finish that has everyone commenting on how good my skin looks. </p><h2 id="6-dior-forever-skin-glow">6. Dior Forever Skin Glow</h2>        <div class="featured_product_block featured_block_standard" data-id="865a4046-8cd7-11f1-b7db-dd1ba216af2a">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-glow-E000001130.html" data-model-name="Forever Skin Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CweH3BnmC7eRT66HbrmhTF.jpg" alt="Dior Forever Skin Glow" /><span class='featured__label standard__label'>best for coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Forever Skin Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 45</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Hydrating formula</li><li class='list-item list-item-pros'>Second-skin finish</li><li class='list-item list-item-pros'>Buildable coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Quite expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="cTgt7JYhHzYtDvCUo46Zf4" name="sheer foundations" alt="Dior Forever Skin Glow" src="https://cdn.mos.cms.futurecdn.net/cTgt7JYhHzYtDvCUo46Zf4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know it seems a bit counterintuitive to say that a sheer foundation has good coverage, but what I love about this formula is that a light layer gives a gorgeously glowy, sheer finish, but when you build it up, you can achieve a little more coverage if desired. It's a great middle ground packed with skin-loving ingredients such as hyaluronic acid, <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> and peptides. Fair play, Dior, fair play.</p><h2 id="7-estee-lauder-double-wear-sheer-long-wear-foundation">7. Estée Lauder Double Wear Sheer Long-Wear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="865a40be-8cd7-11f1-9493-07284e08e161">            <a href="https://www.boots.com/est%C3%89e-lauder-double-wear-sheer-long-wear-foundation-spf20-30ml-10307613" data-model-name="Double Wear Sheer Long-Wear Foundation SPF20" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cKbxndoNUdxvDujrgm2CtH.webp" alt="Estée Lauder Double Wear Sheer Long-Wear Foundation Spf20 30ml" /><span class='featured__label standard__label'>best weightless option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Sheer Long-Wear Foundation SPF20</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 27</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Super lightweight</li><li class='list-item list-item-pros'>Lets your natural skin shine through</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the best option for very oily skin</li></ul></div></div>            </div>        </div><p>It seems strange to have the words "Estée Lauder Double Wear" and "sheer" in the same sentence, but here we are. Whilst the original Double Wear formula is incredibly high coverage, this sheer iteration is ideal if you prefer a lightweight, second-skin base. It's so sheer that when I wear it, I feel like I'm wearing nothing at all. It doesn't cover blemishes, but it does even out your skin tone and add a natural radiance to your complexion, which both get big ticks from me. </p><h2 id="8-hourglass-veil-hydrating-skin-tint">8. Hourglass Veil Hydrating Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="865a4136-8cd7-11f1-bbf6-e53825097bec">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/veil-hydrating-skin-tint-UK200039102.html" data-model-name="Veil Hydrating Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RJAbJP3DcoFrEffMwwJnxN.jpg" alt="Hourglass Veil Hydrating Skin Tint 1" /><span class='featured__label standard__label'>best blurring option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Veil Hydrating Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 18</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Creates a blurring finish</li><li class='list-item list-item-pros'>Hydrating formula</li><li class='list-item list-item-pros'>Easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Would love to see a wider shade range</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="AXcVcEvxixdc5rpk2Tfcj4" name="sheer foundations" alt="Hourglass Veil Hydrating Skin Tint" src="https://cdn.mos.cms.futurecdn.net/AXcVcEvxixdc5rpk2Tfcj4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know this is technically a skin tint, but it's so impressive that it felt wrong not to include it in this roundup. Lightweight? Yes. Skin-loving ingredients? Yes. A blurring effect? Yes. A radiant finish? Yes! It's everything I want in a sheer foundation and more, wrapped up in <a href="https://www.whowhatwear.com/beauty/makeup/hourglass-makeup-review">Hourglass</a>' chic packaging. If you feel like a sheer foundation is still a little bit too much for your "no makeup" makeup look, I urge you to try this.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-sheer-foundations</link>
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                            <![CDATA[ For real. ]]>
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                                                                        <pubDate>Sun, 02 Aug 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 03 Aug 2026 14:09:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@tylynn]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Creator @tylynn taking a selfie with glowing skin]]></media:description>                                                            <media:text><![CDATA[Creator @tylynn taking a selfie with glowing skin]]></media:text>
                                <media:title type="plain"><![CDATA[Creator @tylynn taking a selfie with glowing skin]]></media:title>
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                                <p>I'll be honest, I'm not really a <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> lover. When I was a teenager, foundation formulas were thick, heavy and breakout-inducing, constantly settling into patches of <a href="https://www.whowhatwear.com/beauty/skin/best-products-for-dry-skin-guide">dry skin</a> and somehow making my skin look worse, rather than better. Instead, I reached for <a href="https://www.whowhatwear.com/best-tinted-moisturiser">tinted moisturisers</a> and <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a>, pairing them with my favourite <a href="https://www.whowhatwear.com/uk/best-concealers">concealers</a> when I needed a little extra coverage.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2554px;"><p class="vanilla-image-block" style="padding-top:82.73%;"><img id="48o4nZg3NuH3yrW6KjtKej" name="@tylynn" alt="Creator @tylynn taking a selfie with glowing skin" src="https://cdn.mos.cms.futurecdn.net/48o4nZg3NuH3yrW6KjtKej-1920-80.jpg" mos="" align="middle" fullscreen="" width="2554" height="2113" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/tylynn/p/DZaXOMzFgIV/" target="_blank">@tylynn</a>)</span></figcaption></figure><p>However, formulas have come a long way in recent years, and brands have been creating <em>sheer</em> foundations that deliver everything I've ever wanted in a base product. Light-to-medium coverage, a lightweight feel, and a glowy finish that makes it look as if I spend my days getting weekly <a href="https://www.whowhatwear.com/beauty/skin/best-facials-in-london">facials</a>. What more could you want?</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="YDqPDU3SqQXxeqgkPVqGi4" name="sheer foundations" alt="Deputy beauty editor Grace Lindsay wearing one of the best sheer foundations" src="https://cdn.mos.cms.futurecdn.net/YDqPDU3SqQXxeqgkPVqGi4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Since discovering these sheer foundation formulas, I've made it my mission to test some of the best on the market, and I've whittled it down to a concise edit of products that I know will be in my makeup bag for years to come. I've never had more compliments on my skin since swapping out my usual base products for these sheer formulas, so I highly suggest you keep on scrolling...</p><h3 class="article-body__section" id="section-the-best-sheer-foundations-tried-tested"><span>The Best Sheer Foundations, Tried &amp; Tested</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.lookfantastic.com/p/nars-cosmetics-sheer-glow-foundation-various-shades/10449360/" target="_blank">Nars Cosmetics Sheer Glow Foundation, £41</a></li><li><strong>Best Luxury Foundation:</strong> <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" target="_blank">Victoria Beckham Beauty The Foundation Drops With TFC8, £104</a></li><li><strong>Best Affordable Foundation: </strong><a href="https://www.boots.com/no7-pro-artist-weightless-silk-sheer-foundation-30ml-10365266" target="_blank">No7 Pro Artist Weightless Silk Sheer Foundation, £20</a></li><li><strong>Best Foundation Stick:</strong> <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" target="_blank">Merit The Minimalist, £34</a></li><li><strong>Best for a Glowy Finish: </strong><a href="https://www.sephora.co.uk/p/chanel-les-beiges-water-fresh-complexion-touch-20ml" target="_blank">Chanel Les Beiges Water-Fresh Complexion Touch, £56</a></li></ul><h2 id="1-nars-cosmetics-sheer-glow-foundation">1. Nars Cosmetics Sheer Glow Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="ebf3e2fa-8cd6-11f1-b5f2-4f865650b974">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-sheer-glow-foundation-various-shades/10449360/" data-model-name="Sheer Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:370,l:0,cw:1500,ch:1500,q:80/7aZDJ5XzcYwFKQdRjKxgCF.webp" alt="Nars Cosmetics Sheer Glow Foundation Siberia" /><span class='featured__label standard__label'>best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars Cosmetics</div>                                        <div class="featured__title">Sheer Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 40</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight on the skin</li><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Naturally radiant finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Wish the bottle came with a pump</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="XY47UDLGxWuBDtsXVfJBr4" name="sheer foundations" alt="Nars Cosmetics Sheer Glow Foundation" src="https://cdn.mos.cms.futurecdn.net/XY47UDLGxWuBDtsXVfJBr4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This is the OG of sheer foundations, and for good reason. The lightweight formula feels undetectable on the skin, and whilst a small amount offers a sheer, naturally radiant finish, the coverage is buildable, so you can create a slightly heavier base if desired. I love wearing this when I want to smooth and even out my skin, without feeling like I'm actually wearing a lot of makeup. My only complaint? I wish the bottle came with a pump, as I find it can be quite messy to apply.</p><h2 id="2-victoria-beckham-beauty-the-foundation-drops-with-tfc8">2. Victoria Beckham Beauty The Foundation Drops With TFC8</h2>        <div class="featured_product_block featured_block_standard" data-id="ebf3e37c-8cd6-11f1-8476-317848c3e8b0">            <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" data-model-name="The Foundation Drops With TFC8" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ywL8SUtRWgdGbVRGZiurja.jpg" alt="Victoria Beckham Beauty The Foundation Drops with TFC8®" /><span class='featured__label standard__label'>best luxury option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops With TFC8</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 19</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredibly lightweight</li><li class='list-item list-item-pros'>"Your skin but better" finish</li><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Skincare benefits</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Really expensive</li><li class='list-item list-item-cons'>If you apply too much it can settle into dry skin and fine lines</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="Mo8phNhKG4iwpgTypvX8o4" name="sheer foundations" alt="Victoria Beckham Beauty The Foundation Drops with TFC8" src="https://cdn.mos.cms.futurecdn.net/Mo8phNhKG4iwpgTypvX8o4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know, I know, this <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-the-foundation-drops-review">Victoria Beckham Beauty foundation</a> is <em>so</em> expensive. But I wouldn't recommend it if it wasn't one of the best lightweight, sheer formulas on the market. It takes a skincare-first approach, powered by Augustinus Bader’s TFC8, but it's the finish that I can't get enough of. The product glides on like butter, creating this "your skin but better" effect that has everyone asking me what my current makeup routine is. I will say, a little goes a surprisingly long way, and if I apply too much, it can sometimes settle into dry skin or fine lines, so start with a small amount for the best results.</p><h2 id="3-no7-pro-artist-weightless-silk-sheer-foundation">3. No7 Pro Artist Weightless Silk Sheer Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="ebf3e3fe-8cd6-11f1-9547-0d453ac2f5d6">            <a href="https://www.boots.com/no7-pro-artist-weightless-silk-sheer-foundation-30ml-10365266" data-model-name="Pro Artist Weightless Silk Sheer Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UnwyyejgT4ArCvmb4jdfLe.webp" alt="No7 Pro Artist Weightless Silk Sheer Foundation 30ml" /><span class='featured__label standard__label'>best affordable foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Pro Artist Weightless Silk Sheer Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 12</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>More affordable than other options in this roundup</li><li class='list-item list-item-pros'>Slim packaging</li><li class='list-item list-item-pros'>Lightweight feel</li><li class='list-item list-item-pros'>Natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Would love to see a wider range of shades</li><li class='list-item list-item-cons'>Some may prefer a little more coverage</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="ydAXSgxwiks9SUUkcFevv4" name="sheer foundations" alt="No7 Pro Artist Weightless Silk Sheer Foundation" src="https://cdn.mos.cms.futurecdn.net/ydAXSgxwiks9SUUkcFevv4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I was really impressed when testing this No7 foundation. It has a lightweight, almost <a href="https://www.whowhatwear.com/best-serums">serum</a>-like texture that melts into the skin, creating a beautiful, natural, second-skin finish. It definitely helps even out your skin tone; however, if you have any blemishes that you want to cover, you might want to go in with a concealer, too. It's packed with <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a>, <a href="https://www.whowhatwear.com/uk/best-vitamin-c-serums">vitamin C</a> and vitamin E, so there are lots of added skincare benefits, but for me, the best thing about it is how quick and easy it is to apply. If you like a <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no makeup" makeup</a> look, you will love this.</p><h2 id="4-merit-the-minimalist">4. Merit The Minimalist</h2>        <div class="featured_product_block featured_block_standard" data-id="ebf3e476-8cd6-11f1-bbad-b57008ea049c">            <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" data-model-name="The Minimalist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/drGB5Ypfi3wTsVT4FrqDQm.jpg" alt="The Minimalist" /><span class='featured__label standard__label'>best foundation stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">The Minimalist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Easy and quick to apply</li><li class='list-item list-item-pros'>Acts as a foundation and concealer in one</li><li class='list-item list-item-pros'>Lightweight, natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might not be the best option for very dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="MHLUAuGVcJyLUvx2kJfSu4" name="sheer foundations" alt="Merit The Minimalist" src="https://cdn.mos.cms.futurecdn.net/MHLUAuGVcJyLUvx2kJfSu4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If you prefer a <a href="https://www.whowhatwear.com/uk/best-foundation-sticks">foundation stick</a>, this one from <a href="https://www.whowhatwear.com/best-merit-beauty-products">Merit</a> is one of the best natural-looking options I've tried. It somehow seamlessly blends a lightweight, sheer finish with impressive coverage, essentially replacing both foundation and concealer in your makeup bag. You can either apply it to areas where you want more coverage, or all over for a blurring effect. My complexion can't get enough, but if you do have very dry skin, you might want to prep with a hydrating <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> or <a href="https://www.whowhatwear.com/best-primers">primer</a>.</p><h2 id="5-chanel-les-beiges-water-fresh-complexion-touch">5. Chanel Les Beiges Water-Fresh Complexion Touch</h2>        <div class="featured_product_block featured_block_standard" data-id="865a3f9c-8cd7-11f1-b4de-b1dad0ed11f2">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-water-fresh-complexion-touch-20ml" data-model-name="Les Beiges Water-Fresh Complexion Touch" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qhvTp3QjVYwpm7j5wDnum.jpg" alt="Chanel Les Beiges Water-Fresh Complexion Touch 20ml" /><span class='featured__label standard__label'>best for a glowy finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges Water-Fresh Complexion Touch</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 26</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Sheer coverage</li><li class='list-item list-item-pros'>Glowy finish</li><li class='list-item list-item-pros'>Chic packaging</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A little goes a long way, so be careful not to apply too much</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="u8PznR84py8VgM7gT7eSu4" name="sheer foundations" alt="Chanel Les Beiges Water-Fresh Complexion Touch" src="https://cdn.mos.cms.futurecdn.net/u8PznR84py8VgM7gT7eSu4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I really, really love this complexion product from Chanel. So much so that I've worn it every single day since getting my hands on it. The unique, gel-like formula is actually made up of around 60% water, which means it hydrates the skin whilst creating the most gorgeous, glowy finish. Micro-droplet pigments burst onto the skin for impressive coverage, whilst remaining incredibly lightweight. Similar to the Victoria Beckham Beauty foundation, a little goes a long way. In fact, just one or two pumps gives an even, illuminated finish that has everyone commenting on how good my skin looks. </p><h2 id="6-dior-forever-skin-glow">6. Dior Forever Skin Glow</h2>        <div class="featured_product_block featured_block_standard" data-id="865a4046-8cd7-11f1-b7db-dd1ba216af2a">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-glow-E000001130.html" data-model-name="Forever Skin Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CweH3BnmC7eRT66HbrmhTF.jpg" alt="Dior Forever Skin Glow" /><span class='featured__label standard__label'>best for coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Forever Skin Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 45</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Hydrating formula</li><li class='list-item list-item-pros'>Second-skin finish</li><li class='list-item list-item-pros'>Buildable coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Quite expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="cTgt7JYhHzYtDvCUo46Zf4" name="sheer foundations" alt="Dior Forever Skin Glow" src="https://cdn.mos.cms.futurecdn.net/cTgt7JYhHzYtDvCUo46Zf4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know it seems a bit counterintuitive to say that a sheer foundation has good coverage, but what I love about this formula is that a light layer gives a gorgeously glowy, sheer finish, but when you build it up, you can achieve a little more coverage if desired. It's a great middle ground packed with skin-loving ingredients such as hyaluronic acid, <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> and peptides. Fair play, Dior, fair play.</p><h2 id="7-estee-lauder-double-wear-sheer-long-wear-foundation">7. Estée Lauder Double Wear Sheer Long-Wear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="865a40be-8cd7-11f1-9493-07284e08e161">            <a href="https://www.boots.com/est%C3%89e-lauder-double-wear-sheer-long-wear-foundation-spf20-30ml-10307613" data-model-name="Double Wear Sheer Long-Wear Foundation SPF20" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cKbxndoNUdxvDujrgm2CtH.webp" alt="Estée Lauder Double Wear Sheer Long-Wear Foundation Spf20 30ml" /><span class='featured__label standard__label'>best weightless option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Sheer Long-Wear Foundation SPF20</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 27</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Super lightweight</li><li class='list-item list-item-pros'>Lets your natural skin shine through</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the best option for very oily skin</li></ul></div></div>            </div>        </div><p>It seems strange to have the words "Estée Lauder Double Wear" and "sheer" in the same sentence, but here we are. Whilst the original Double Wear formula is incredibly high coverage, this sheer iteration is ideal if you prefer a lightweight, second-skin base. It's so sheer that when I wear it, I feel like I'm wearing nothing at all. It doesn't cover blemishes, but it does even out your skin tone and add a natural radiance to your complexion, which both get big ticks from me. </p><h2 id="8-hourglass-veil-hydrating-skin-tint">8. Hourglass Veil Hydrating Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="865a4136-8cd7-11f1-bbf6-e53825097bec">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/veil-hydrating-skin-tint-UK200039102.html" data-model-name="Veil Hydrating Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RJAbJP3DcoFrEffMwwJnxN.jpg" alt="Hourglass Veil Hydrating Skin Tint 1" /><span class='featured__label standard__label'>best blurring option</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Veil Hydrating Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades:</strong> 18</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Creates a blurring finish</li><li class='list-item list-item-pros'>Hydrating formula</li><li class='list-item list-item-pros'>Easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Would love to see a wider shade range</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="AXcVcEvxixdc5rpk2Tfcj4" name="sheer foundations" alt="Hourglass Veil Hydrating Skin Tint" src="https://cdn.mos.cms.futurecdn.net/AXcVcEvxixdc5rpk2Tfcj4-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know this is technically a skin tint, but it's so impressive that it felt wrong not to include it in this roundup. Lightweight? Yes. Skin-loving ingredients? Yes. A blurring effect? Yes. A radiant finish? Yes! It's everything I want in a sheer foundation and more, wrapped up in <a href="https://www.whowhatwear.com/beauty/makeup/hourglass-makeup-review">Hourglass</a>' chic packaging. If you feel like a sheer foundation is still a little bit too much for your "no makeup" makeup look, I urge you to try this.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ If I Could Only Use One Makeup Product for the Rest of My Life, I'd Choose This Skin Tint 10 Times Over ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As beauty journalists, we're used to seeing hundreds of <a href="https://www.whowhatwear.com/uk/best-new-beauty-products">new beauty products</a> pass our beauty desk every single month. So, we're always testing new makeup, skincare, fragrance and hair care (we're truly spoilt, I know). But despite having access to a cupboard full of beauty products, there are always our firm favourites that have a permanent residency in our makeup bags. These are the products that we're never swayed away from, no matter what shiny new launch comes along. And for me, the <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/seamless-skin-enhancing-tint-MUK200049058.html" target="_blank">Lisa Eldridge Seamless Skin Enhancing Tint</a> (£39) is a <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tint</a> I just know I'll be using forever.</p><h3 class="article-body__section" id="section-lisa-eldridge-seamless-skin-enhancing-tint"><span>Lisa Eldridge Seamless Skin Enhancing Tint</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dLKDH3EjtX2DJxFWtXKkjG" name="IMG_4374" alt="A photo of the Lisa Eldridge Seamless Skin Enhancing Tint on a marble table" src="https://cdn.mos.cms.futurecdn.net/dLKDH3EjtX2DJxFWtXKkjG-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="698dc032-867e-11f1-a326-93974889cc59">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/seamless-skin-enhancing-tint-MUK200049058.html" data-model-name="Seamless Skin Enhancing Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/G6mZYPB8NpoXt7CHKuszUj.jpg" alt="Lisa Eldridge Seamless Skin Enhancing Tint T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lisa Eldridge</div>                                        <div class="featured__title">Seamless Skin Enhancing Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Prickly pear oil, sunflower seed oil, glycerin, squalane<br /><br /><strong>Coverage:</strong> Sheer, but buildable<br /><br /><strong>Finish: </strong>Naturally radiant, second-skin finish<br /><br /><strong>Shades: </strong>21</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Second-skin finish</li><li class='list-item list-item-pros'>Sheer yet buildable coverage</li><li class='list-item list-item-pros'>Leaves your skin looking naturally perfected, without masking </li><li class='list-item list-item-pros'>Expansive shade range catering to a range of undertones across shades</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not for those who want full coverage or a matte finish</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="c4zo6wBtcS9R92nUpEWEFG" name="IMG_4375" alt="The Lisa Eldridge Seamless Skin Enhancing Tint in shade T7 on the back on Eleanor's hand" src="https://cdn.mos.cms.futurecdn.net/c4zo6wBtcS9R92nUpEWEFG-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>Lisa Eldridge MBE is one of the world's top makeup artists who has worked with just about every famous face you could name, so I never doubted that this formula wouldn't be anything short of exceptional. Eldridge is renowned for her natural-looking approach to the complexion, preferring to place <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> and complexion products only in the places they're really needed rather than masking the skin. And she has totally bottled this ethos in this skin tint.<br /><br />Inside the pebble-shaped bottle is a tint with a water-like consistency, which immediately sinks into the skin, offering a sheer, lightweight finish that's akin to a second skin and does so without highlighting enlarged pores or fine lines.<br /><br />The formula contains hydrating ingredients such as squalane, glycerin and prickly pear and sunflower seed oils. As someone with oily-leaning skin, I was initially worried it would be too heavy on my skin, but it sits beautifully. I love a naturally radiant finish, and this skin tint delivers just that. It's neither too dewy nor too matte, but just looks like skin that has a healthy glow. This would be perfect for those with dry or combination skin, but is still matte enough for those with oilier skin who favour a more glowy finish.</p><h3 class="article-body__section" id="section-the-finish"><span>The Finish</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WV7H37gyYXLnno3cjy4YcG" name="IMG_4341" alt="Beauty editor Eleanor Vousden wearing the Lisa Eldridge Skin Tint in shade T7" src="https://cdn.mos.cms.futurecdn.net/WV7H37gyYXLnno3cjy4YcG-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>What I love about this skin tint is that it offers the perfect amount of coverage without feeling like you're wearing anything at all. It blurs redness and pigmentation, yet it still lets my freckles peek through. Of course, the sheer finish won't offer enough coverage to hide inflamed acne or redness, but it's perfect for day-to-day makeup when you want to even your skin, and it makes a great base to then apply a little <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a> in just the places that require it. It's the ultimate "no makeup" makeup skin tint.<br /><br />It wears so well throughout the day, whether worn alone on top of <a href="https://www.whowhatwear.com/best-spf-for-face">SPF</a>, or finished with concealer and powder. The finish isn't so dewy that it disappears, yet not too matte that it clings to any dryness. I'm prone to oiliness around my nose and chin, yet this holds up throughout the day and never turns oily or cakey—a little powder on top sets it perfectly.<br /><br />The shade range is expansive, covering a range of undertones across different shades so that you can find a good match for your skin tone. I'm writing this review in the height of summer, where I have a bit more of a tan at the moment, and shade T7 has been a great match for my complexion, which has neutral undertones. In short, I'll never be without a bottle of this skin tint in my makeup bag.</p><h2 id="shop-now">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="e60a54ba-8681-11f1-aca9-c1fb9edd8a9c">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/seamless-skin-enhancing-tint-MUK200049058.html" data-model-name="Seamless Skin Enhancing Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/G6mZYPB8NpoXt7CHKuszUj.jpg" alt="Lisa Eldridge Seamless Skin Enhancing Tint T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lisa Eldridge</div>                                        <div class="featured__title">Seamless Skin Enhancing Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I've been using the Lisa Eldridge Seamless Skin Enhancing Tint since it launched, and it's become an everyday staple in my makeup bag. I have oily-combination skin, so I've put this skin tint through its paces to see how it holds up on my skin type, as well as how it wears over SPF and with other makeup. I've also tested a couple of the shades in the range during the warmer and cooler months.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/lisa-eldridge-skin-tint</link>
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                            <![CDATA[ Natural skin, bottled. ]]>
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                                                                        <pubDate>Fri, 24 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@eleanorvousden for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A selfie of beauty editor Eleanor Vousden]]></media:description>                                                            <media:text><![CDATA[A selfie of beauty editor Eleanor Vousden]]></media:text>
                                <media:title type="plain"><![CDATA[A selfie of beauty editor Eleanor Vousden]]></media:title>
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                                <p>As beauty journalists, we're used to seeing hundreds of <a href="https://www.whowhatwear.com/uk/best-new-beauty-products">new beauty products</a> pass our beauty desk every single month. So, we're always testing new makeup, skincare, fragrance and hair care (we're truly spoilt, I know). But despite having access to a cupboard full of beauty products, there are always our firm favourites that have a permanent residency in our makeup bags. These are the products that we're never swayed away from, no matter what shiny new launch comes along. And for me, the <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/seamless-skin-enhancing-tint-MUK200049058.html" target="_blank">Lisa Eldridge Seamless Skin Enhancing Tint</a> (£39) is a <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tint</a> I just know I'll be using forever.</p><h3 class="article-body__section" id="section-lisa-eldridge-seamless-skin-enhancing-tint"><span>Lisa Eldridge Seamless Skin Enhancing Tint</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dLKDH3EjtX2DJxFWtXKkjG" name="IMG_4374" alt="A photo of the Lisa Eldridge Seamless Skin Enhancing Tint on a marble table" src="https://cdn.mos.cms.futurecdn.net/dLKDH3EjtX2DJxFWtXKkjG-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="698dc032-867e-11f1-a326-93974889cc59">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/seamless-skin-enhancing-tint-MUK200049058.html" data-model-name="Seamless Skin Enhancing Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/G6mZYPB8NpoXt7CHKuszUj.jpg" alt="Lisa Eldridge Seamless Skin Enhancing Tint T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lisa Eldridge</div>                                        <div class="featured__title">Seamless Skin Enhancing Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients: </strong>Prickly pear oil, sunflower seed oil, glycerin, squalane<br /><br /><strong>Coverage:</strong> Sheer, but buildable<br /><br /><strong>Finish: </strong>Naturally radiant, second-skin finish<br /><br /><strong>Shades: </strong>21</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Second-skin finish</li><li class='list-item list-item-pros'>Sheer yet buildable coverage</li><li class='list-item list-item-pros'>Leaves your skin looking naturally perfected, without masking </li><li class='list-item list-item-pros'>Expansive shade range catering to a range of undertones across shades</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not for those who want full coverage or a matte finish</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="c4zo6wBtcS9R92nUpEWEFG" name="IMG_4375" alt="The Lisa Eldridge Seamless Skin Enhancing Tint in shade T7 on the back on Eleanor's hand" src="https://cdn.mos.cms.futurecdn.net/c4zo6wBtcS9R92nUpEWEFG-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>Lisa Eldridge MBE is one of the world's top makeup artists who has worked with just about every famous face you could name, so I never doubted that this formula wouldn't be anything short of exceptional. Eldridge is renowned for her natural-looking approach to the complexion, preferring to place <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> and complexion products only in the places they're really needed rather than masking the skin. And she has totally bottled this ethos in this skin tint.<br /><br />Inside the pebble-shaped bottle is a tint with a water-like consistency, which immediately sinks into the skin, offering a sheer, lightweight finish that's akin to a second skin and does so without highlighting enlarged pores or fine lines.<br /><br />The formula contains hydrating ingredients such as squalane, glycerin and prickly pear and sunflower seed oils. As someone with oily-leaning skin, I was initially worried it would be too heavy on my skin, but it sits beautifully. I love a naturally radiant finish, and this skin tint delivers just that. It's neither too dewy nor too matte, but just looks like skin that has a healthy glow. This would be perfect for those with dry or combination skin, but is still matte enough for those with oilier skin who favour a more glowy finish.</p><h3 class="article-body__section" id="section-the-finish"><span>The Finish</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WV7H37gyYXLnno3cjy4YcG" name="IMG_4341" alt="Beauty editor Eleanor Vousden wearing the Lisa Eldridge Skin Tint in shade T7" src="https://cdn.mos.cms.futurecdn.net/WV7H37gyYXLnno3cjy4YcG-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en-gb" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>What I love about this skin tint is that it offers the perfect amount of coverage without feeling like you're wearing anything at all. It blurs redness and pigmentation, yet it still lets my freckles peek through. Of course, the sheer finish won't offer enough coverage to hide inflamed acne or redness, but it's perfect for day-to-day makeup when you want to even your skin, and it makes a great base to then apply a little <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a> in just the places that require it. It's the ultimate "no makeup" makeup skin tint.<br /><br />It wears so well throughout the day, whether worn alone on top of <a href="https://www.whowhatwear.com/best-spf-for-face">SPF</a>, or finished with concealer and powder. The finish isn't so dewy that it disappears, yet not too matte that it clings to any dryness. I'm prone to oiliness around my nose and chin, yet this holds up throughout the day and never turns oily or cakey—a little powder on top sets it perfectly.<br /><br />The shade range is expansive, covering a range of undertones across different shades so that you can find a good match for your skin tone. I'm writing this review in the height of summer, where I have a bit more of a tan at the moment, and shade T7 has been a great match for my complexion, which has neutral undertones. In short, I'll never be without a bottle of this skin tint in my makeup bag.</p><h2 id="shop-now">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="e60a54ba-8681-11f1-aca9-c1fb9edd8a9c">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/seamless-skin-enhancing-tint-MUK200049058.html" data-model-name="Seamless Skin Enhancing Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/G6mZYPB8NpoXt7CHKuszUj.jpg" alt="Lisa Eldridge Seamless Skin Enhancing Tint T1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lisa Eldridge</div>                                        <div class="featured__title">Seamless Skin Enhancing Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I've been using the Lisa Eldridge Seamless Skin Enhancing Tint since it launched, and it's become an everyday staple in my makeup bag. I have oily-combination skin, so I've put this skin tint through its paces to see how it holds up on my skin type, as well as how it wears over SPF and with other makeup. I've also tested a couple of the shades in the range during the warmer and cooler months.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I Hate the Feeling of Heavy Foundation—These Buildable Formulas Are Like "Your Skin But Better" ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you’ve ever put on <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> in the morning and felt like you can <em>feel</em> it all day, you’re not alone. That heavy, slightly mask-like sensation is often what puts people off base makeup altogether, especially if you prefer something that looks like skin rather than sitting on top of it. But the answer doesn’t necessarily lie in avoiding foundation entirely—it’s more about how you apply it, and the kind you choose.</p><p><a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">Full-coverage</a> formulas have their place, but they’re not always the most versatile option for everyday wear. In fact, one of the most effective ways to achieve a <a href="https://www.whowhatwear.com/uk/natural-looking-foundation">natural</a>, skin-like finish is to start with a lightweight, buildable foundation and apply it in thin, controlled layers. Rather than trying to achieve your desired coverage in one go, this approach allows you to gradually even out the complexion where you need it most—whether that’s around the nose, on areas of redness, or just to subtly blur the skin—whilst still letting your natural texture show through.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Ezpo9vN4ZWav9dQmVb9pt7" name="1" alt="Grace Day wearing Hourglass Phantom Blur Balm in Whisper and Victoria Beckham Beauty Lip Definer in 03" src="https://cdn.mos.cms.futurecdn.net/Ezpo9vN4ZWav9dQmVb9pt7-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><p>The result is a base that looks more like real skin, but better. It moves with your face, feels lighter throughout the day, and is far less likely to settle into fine lines or look cakey by the afternoon. It also gives you far more flexibility: you can keep things sheer for everyday wear, then build up coverage in specific areas for evenings or days when you want a little extra polish.</p><p>The key is choosing formulas designed to be layered rather than masked. These foundations tend to have more fluid textures, blend easily with fingers, brushes or sponges, and can be customised depending on your skin's needs that day.</p><p>So, instead of reaching for the fullest coverage option in your makeup bag, think of foundation as something you can <em>build</em>, not block out. Ahead, we’ve rounded up the best buildable foundations that let your skin look like skin—just a little more even, smooth, and <a href="https://www.whowhatwear.com/beauty/makeup/best-foundation-drops">luminous</a>.</p><h3 class="article-body__section" id="section-what-should-you-look-for-in-a-buildable-foundation"><span>What Should You Look for in a Buildable Foundation?</span></h3><p>The key to finding a truly buildable foundation comes down to the formula. A good buildable base should allow you to gradually increase coverage where you need it, without becoming heavy, cakey or obvious on the skin. <strong>Celebrity makeup artist </strong><a href="https://www.instagram.com/lanslondon/" target="_blank"><strong>Lan Nguyen-Grealis</strong></a> explains that it's “the right formula, texture and amount that allows the makeup to be layered and build up coverage while still looking like skin”. She adds that it should contain “long-lasting ingredients that don’t separate but can stay in its true form” even after multiple layers are applied.</p><p>For this reason, lightweight textures tend to work best. <strong>Nguyen-Grealis</strong> recommends “thin, serum or satin and lightweight formulations” because “they melt instead of sitting on the skin.” These types of foundations are much easier to customise depending on your needs that day, whether you want a sheer wash of coverage or something more perfected for a special occasion.</p><p>Buildable foundations are particularly useful if your skin isn’t completely uniform, but you don’t want a full-coverage finish across your entire face. As <strong>Nguyen-Grealis</strong> explains, they’re ideal for skin that “needs variation of extra coverage especially for acne or pigmentation,” as they allow you to add more product only where it’s needed. The result is a much more natural-looking complexion because, as she says, “several layers are better than one.”</p><h3 class="article-body__section" id="section-what-is-the-best-way-to-build-foundation"><span>What Is the Best Way to Build Foundation?</span></h3><p>When it comes to building foundation, the application technique is just as important as the formula itself. The goal isn’t to apply one thick layer and hope it covers everything—it’s to create a lightweight first layer, then gradually add more coverage where needed. <strong>Nguyen-Grealis</strong> recommends starting with properly prepped skin, explaining: “I like to ensure skin is prepped fully with a well-cleaned, <a href="https://www.whowhatwear.com/best-moisturisers">moisturised</a> base, primed for a smooth base before application.” This creates a smoother canvas and helps the foundation sit evenly throughout the day.</p><p>She suggests thinking of your first layer “as a <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturiser">tinted moisturiser</a> first,” using a foundation or stippling brush to apply a light, even finish across the skin. From there, you can assess where you need more coverage and go back in with a firmer foundation brush to build up specific areas. “Stipple or dab using blenders also helps with building more control,” she adds, as pressing the product into the skin rather than sweeping it around helps maintain that natural, skin-like finish.</p><p>The foundation itself also makes a difference. <strong>Nguyen-Grealis</strong> recommends “light and cream foundations” for the most seamless buildable finish, as they “don’t dry or oxidise as much.” She advises avoiding formulas that are more difficult to layer, noting that “mattes, mousse, and powder foundations” don’t tend to offer the same flexibility. The trick is to build slowly—you can always add more coverage, but removing excess product once it has been applied is much harder.</p><h3 class="article-body__section" id="section-the-best-buildable-foundations"><span>The Best Buildable Foundations</span></h3><ol start="1"><li><strong>Best Overall: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/foundation/skin-nova-complexion-balm-MUK200060127.html" target="_blank">Vieve Skin Nova Complexion Balm</a></li><li><strong>Best for Dry Skin: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/veil-hydrating-skin-tint-MUK200039088.html" target="_blank">Hourglass Veil Hydrating Skin Tint</a></li><li><strong>Best for Oily Skin:</strong> <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-foundation-30ml?srsltid=AfmBOorqdfUSPLfAUwXGq3yN6nxIyI-jScXXFgKktbqcbEgaN6uKSsSO" target="_blank">Makeup By Mario SurrealSkin Foundation</a></li><li><strong>Best for Combination Skin: </strong><a href="https://www.sephora.co.uk/p/haus-labs-by-lady-gaga-triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-30ml?srsltid=AfmBOopTxCdf1PPWAj50M1r6DLkPskft4USz43x__ztHWc1AW5wrowCe" target="_blank">Haus Labs Triclone Skin Tech Foundation</a></li><li><strong>Best for Sensitive Skin: </strong><a href="https://www.boots.com/bareminerals-complexion-rescue-luminious-skin-tint-stick-10376452?srsltid=AfmBOopVBX5CSnFjRLnpjbHRrtMCE-exird06Bht0nW89kHiTJYRTela" target="_blank">Bare Minerals Complexion Rescue Foundation Stick</a></li></ol><h2 id="1-vieve-skin-nova-complexion-balm">1. Vieve Skin Nova Complexion Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="59aaf8c8-7aef-11f1-a6d9-950986d07af0">            <a href="https://www.sephora.co.uk/p/vieve-skin-nova-complexion-balm-30ml?srsltid=AfmBOoqgPjgRllN_fB6vGjX1mjcON6NhjmWi5YIkxasOdTn1yWO3ihg4" data-model-name="Skin Nova Complexion Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/46oh5MEkyzD3dNRocdQAZT.jpg" alt="Vieve Skin Nova Complexion Balm 30ml" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vieve</div>                                        <div class="featured__title">Skin Nova Complexion Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Very natural, skin-like finish</li><li class='list-item list-item-pros'>Buildable without caking</li><li class='list-item list-item-pros'>Hydrating, comfortable balm texture</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Shade range is relatively small compared to others</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2wGcxQARuM9jih3ekVx2Cg" name="6" alt="Grace Day holding the Vieve foundation" src="https://cdn.mos.cms.futurecdn.net/2wGcxQARuM9jih3ekVx2Cg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>You don't actually need to layer much of this foundation to get a decent coverage. The balm texture melts into the skin and creates a soft-focus veil rather than any obvious layer of makeup, so it’s ideal if you want to even out tone while still seeing your skin underneath, and it builds beautifully without ever looking heavy or cakey. I especially like it for days when I want a “your skin but smoother” finish rather than full foundation.</p><h2 id="2-hourglass-veil-hydrating-skin-tint">2. Hourglass Veil Hydrating Skin Tint </h2>        <div class="featured_product_block featured_block_standard" data-id="59aaf9ea-7aef-11f1-8cbe-e74d9fd8737d">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/veil-hydrating-skin-tint-MUK200039088.html" data-model-name="Veil Hydrating Skin Tint " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bpYYGDg7jPad3dMPezgYMU.jpg" alt="Hourglass Veil Hydrating Skin Tint 1" /><span class='featured__label standard__label'>Best for Dry Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Veil Hydrating Skin Tint </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This skin tint is all about comfort and glow. It has a silky, fluid texture that sinks in quickly and leaves skin looking hydrated and luminous rather than shiny. It layers well without clinging to dry patches, making it especially good in colder months or for skin that tends to feel tight throughout the day. Coverage is light to light-medium but very easy to build.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely hydrating and comfortable</li><li class='list-item list-item-pros'>Smooths over dry patches</li><li class='list-item list-item-pros'>Radiant, healthy-looking finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not long-wearing on very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ZDc222mKcDrgse9sUoFsGg" name="1" alt="Grace Day holding the Hourglass foundation" src="https://cdn.mos.cms.futurecdn.net/ZDc222mKcDrgse9sUoFsGg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tint</a> is all about comfort and glow. It has a silky, fluid texture that sinks in quickly and leaves skin looking hydrated and luminous rather than shiny. It layers well without clinging to dry patches, making it especially good in colder months or for skin that tends to feel tight throughout the day. Coverage is light to light-medium but very easy to build.</p><h2 id="3-makeup-by-mario-surrealskin-foundation">3. Makeup by Mario SurrealSkin Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="59aafb16-7aef-11f1-a56f-f1f3ca7eea6f">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-foundation-30ml?srsltid=AfmBOopcCYcnIgdV_8TM0O6cauDfknjYg8vMRO7AmOa_HKjO82cZMjWJ" data-model-name="SurrealSkin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MYgGCLbgpveP6UgdKimWbT.jpg" alt="Makeup by Mario Surrealskin™ Foundation 30ml" /><span class='featured__label standard__label'>Best for Oily Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup By Mario</div>                                        <div class="featured__title">SurrealSkin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Natural satin finish that controls shine</li><li class='list-item list-item-pros'>Lightweight, breathable texture</li><li class='list-item list-item-pros'>Good longevity for a buildable formula</li><li class='list-item list-item-pros'>Doesn’t emphasise pores</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can require powder for very oily areas</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="8LEiNCXmeYx8mBXrtgC6Hg" name="9" alt="Grace Day holding the Makeup By Mario foundation" src="https://cdn.mos.cms.futurecdn.net/8LEiNCXmeYx8mBXrtgC6Hg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is a modern, skin-like foundation that manages to stay fresh without sliding off the face. It has a lightweight, serum-like texture that evens out tone while still allowing skin to look like skin. What stands out most is how well it balances glow and control—it doesn’t lean overly matte or overly dewy, making it especially good for combination-to-oily skin types.</p><h2 id="4-haus-labs-triclone-skin-tech-foundation">4. Haus Labs Triclone Skin Tech Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="59aafc42-7aef-11f1-a46d-3d0a2684efca">            <a href="https://www.sephora.co.uk/p/haus-labs-by-lady-gaga-triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-30ml?srsltid=AfmBOopTxCdf1PPWAj50M1r6DLkPskft4USz43x__ztHWc1AW5wrowCe" data-model-name="Triclone Skin Tech Medium Coverage Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RxrzTqhoUksmR3XafCsfmE.jpg" alt="Haus Labs" /><span class='featured__label standard__label'>Best for Combination Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Adapts well to different skin types and textures</li><li class='list-item list-item-pros'>Buildable without heaviness</li><li class='list-item list-item-pros'>Inclusive shade range</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xSyXVd5mNAGLDx7jsZtWAg" name="11" alt="Grace Day holding the Haus Labs foundation" src="https://cdn.mos.cms.futurecdn.net/xSyXVd5mNAGLDx7jsZtWAg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is a beautifully balanced foundation that adapts well to different textures on different areas of the face. The formula blends effortlessly and can be built from a sheer veil to a more perfected medium finish without ever looking heavy or mask-like. What I really like is how well it wears throughout the day—it stays smooth, doesn’t cling to dry patches and keeps shine in check without looking flat.</p><h2 id="5-bare-minerals-complexion-rescue-luminous-skin-tint">5. Bare Minerals Complexion Rescue Luminous Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="59aafd6e-7aef-11f1-9970-1d9d522714ab">            <a href="https://www.marksandspencer.com/bm-complexion-rescue-skin-tint-9g/p/hbp61228010" data-model-name="Complexion Rescue Luminous Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:412,l:0,cw:1920,ch:1920,q:80/M8snQtrZHATK5vpeCqXUUT.jpg" alt="Complexion Rescue Luminous Skin Tint" /><span class='featured__label standard__label'>Best for Sensitive Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bare Minerals</div>                                        <div class="featured__title">Complexion Rescue Luminous Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skin-friendly, gentle formula</li><li class='list-item list-item-pros'>Easy stick application</li><li class='list-item list-item-pros'>Hydrating and comfortable</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can slip on very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="n48qLbbNM9qMAmZgsYwjFg" name="2" alt="Grace Day holding the Bare Minerals foundation" src="https://cdn.mos.cms.futurecdn.net/n48qLbbNM9qMAmZgsYwjFg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is a gentle, fuss-free option that feels more like skincare than traditional foundation. The stick format makes it easy to apply exactly where needed, and the formula is designed to be soothing and non-irritating, so it's ideal for skin prone to breakouts and sensitivity. It gives a natural, dewy finish in one layer but builds smoothly for fuller coverage.</p><h2 id="6-victoria-beckham-beauty-the-foundation-drops">6. Victoria Beckham Beauty The Foundation Drops </h2>        <div class="featured_product_block featured_block_standard" data-id="59aafe90-7aef-11f1-9584-412720ec7211">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/the-foundation-drops-MUK200058995.html" data-model-name="The Foundation Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pPzYNMkzurApWasziszCtT.jpg" alt="Victoria Beckham Beauty the Foundation Drops 0 Fair Light" /><span class='featured__label standard__label'>Best Luxury Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fully customisable coverage</li><li class='list-item list-item-pros'>Lightweight and breathable</li><li class='list-item list-item-pros'>Blends seamlessly</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Y3S3qxTjhdtyti844gmAEg" name="8" alt="Grace Day holding the Victoria Beckham Beauty foundation" src="https://cdn.mos.cms.futurecdn.net/Y3S3qxTjhdtyti844gmAEg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is a true skin enhancer rather than a heavy base. The drops can be mixed with skincare or applied directly for a custom level of coverage (my personal preference), making it incredibly versatile. No matter how many layers are applied, the finish is luminous, refined, and very much “expensive skin” looking—polished but never obvious.</p><h2 id="7-max-factor-lasting-performance-foundation">7. Max Factor Lasting Performance Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="59aaff58-7aef-11f1-9283-a1b17532a884">            <a href="https://www.boots.com/max-factor-lasting-performance-foundation-10018409?srsltid=AfmBOoo_8iVy3RhJBgaZ2QVqiIllW1r0EK4-x5RjrpacbTV87b0RX6Qa" data-model-name="Lasting Performance Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rhjdhfiNR8iAtnqVzdaV8U.webp" alt="Max Factor Lasting Performance Long-Lasting Buildable Coverage Foundation 30ml" /><span class='featured__label standard__label'>Best Affordable Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Max Factor</div>                                        <div class="featured__title">Lasting Performance Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable price point</li><li class='list-item list-item-pros'>Good medium coverage</li><li class='list-item list-item-pros'>Good everyday option</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less natural finish than newer formulas</li><li class='list-item list-item-cons'>Can feel slightly heavier on skin</li></ul></div></div>            </div>        </div><p>A reliable, long-standing drugstore favourite that delivers dependable coverage at a budget-friendly price. It has a more classic foundation texture than the newer skin tints on this list, but still applies smoothly and evens out the complexion well. It’s especially good if you want something that lasts throughout the day without frequent touch-ups.</p><h2 id="8-mac-studio-fix-powder-plus-foundation">8. MAC Studio Fix Powder Plus Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="59ab008e-7aef-11f1-955f-770cb2f29a5f">            <a href="https://www.sephora.co.uk/p/m-a-c-studio-fix-powder-plus-foundation-12g?srsltid=AfmBOorXR44qJ4Ewx_74rx_tXdPlgnq3iBPB3Vj7ee3C2xYod9aD-ahj" data-model-name="Studio Fix Powder Plus Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PeBT9PH7gmubDDrjhgDshT.jpg" alt="Mac Studio Fix Powder Plus Foundation 12g" /><span class='featured__label standard__label'>Best Matte Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC</div>                                        <div class="featured__title">Studio Fix Powder Plus Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Strong oil control</li><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Great for touch-ups</li><li class='list-item list-item-pros'>Long-wearing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can emphasise dry patches</li><li class='list-item list-item-cons'>Easy to over-apply</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="f6KAdxVki27GfXmCzAr8Jg" name="10" alt="Grace Day holding the MAC powder foundation" src="https://cdn.mos.cms.futurecdn.net/f6KAdxVki27GfXmCzAr8Jg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>A cult classic for a reason (although recently reformulated for improved finish and longevity), this powder foundation delivers impressive coverage while keeping shine firmly under control. It’s buildable in layers and can be used lightly for a soft matte effect or built up for fuller coverage. I find it best used with a light hand to avoid looking too flat, so it can take more time (and layers) to reach your desired finish.</p><h2 id="9-sweed-glass-skin-foundation">9. Sweed Glass Skin Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="59ab01ba-7aef-11f1-bd8c-c9310a95947f">            <a href="https://www.marksandspencer.com/glass-skin-foundation-30ml/p/hbp60760181" data-model-name="Glass Skin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:435,l:0,cw:1920,ch:1920,q:80/rfVMKmy3ae8oJB82ZwWdST.jpg" alt="Glass Skin Foundation 30ml" /><span class='featured__label standard__label'>Best Glowy Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sweed</div>                                        <div class="featured__title">Glass Skin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Very radiant, glass-skin finish</li><li class='list-item list-item-pros'>Lightweight and fresh feeling</li><li class='list-item list-item-pros'>Skin-enhancing rather than masking</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not long-wearing on oily skin</li><li class='list-item list-item-cons'>May need setting in T-zone</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ojfBKJZwh8i4tiGrE28ECg" name="5" alt="Grace Day holding the Sweed foundation" src="https://cdn.mos.cms.futurecdn.net/ojfBKJZwh8i4tiGrE28ECg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This one is all about radiance. The formula gives an immediate glass-skin effect that looks luminous without being glittery or greasy, and it evens out tone while letting skin shine through, making it perfect for anyone who prefers a fresh, dewy base. One of my personal favourites.</p><h2 id="10-merit-beauty-the-minimalist-perfecting-complexion-stick">10. Merit Beauty The Minimalist Perfecting Complexion Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="59ab02e6-7aef-11f1-967f-cf6eef8090a4">            <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z2roRTPwRfYCRc9HHvsmYT.jpg" alt="Merit Beauty the Minimalist Perfecting Complexion Stick" /><span class='featured__label standard__label'>Best for Easy Application</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely easy application</li><li class='list-item list-item-pros'>Portable and travel-friendly</li><li class='list-item list-item-pros'>Natural, skin-like finish</li><li class='list-item list-item-pros'>Buildable in targeted areas</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Does require a brush for best results</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wTwz2rDJBzcpkvpDrhaQFg" name="3" alt="Grace Day holding the Merit foundation" src="https://cdn.mos.cms.futurecdn.net/wTwz2rDJBzcpkvpDrhaQFg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This stick from <a href="https://www.whowhatwear.com/best-merit-beauty-products">Merit</a> is one of the simplest foundations to use—swipe, blend, and go. The stick format makes application incredibly intuitive, and it melts into skin with minimal effort. It’s perfect for everyday makeup when you want light coverage without tools or fuss. I often just use it as a concealer to target areas of redness or breakouts, but it's equally as good when layered up for all-over coverage.</p><h2 id="11-dcypher-custom-foundation-drops">11. Dcypher Custom Foundation Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="59ab0412-7aef-11f1-898d-33589182d4d0">            <a href="https://dcypher.com/products/my-custom-drops?srsltid=AfmBOooIDHDIVic7HP8FH4jzSLvVHbY6TvlO6QGUyCux4zgdzaal0RnV" data-model-name="Custom Foundation Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/311647/wellness-trends-2024-311647-1705342627674-main.jpg" alt="Dcypher + My Custom Drops" /><span class='featured__label standard__label'>Best for Shade Range</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">Custom Foundation Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Highly customisable shade system</li><li class='list-item list-item-pros'>Excellent inclusivity</li><li class='list-item list-item-pros'>Lightweight, skin-like formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="AmiyffbMPLYuQXr8DHWdEg" name="7" alt="Grace Day holding the Dcypher foundation" src="https://cdn.mos.cms.futurecdn.net/AmiyffbMPLYuQXr8DHWdEg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is one of the most inclusive foundation formulas available, designed to be matched to your <em>exact</em> undertone and depth. The drop format allows for full customisation, which is especially useful if you struggle to find a perfect match in traditional ranges. The formula itself is truly serum-like, so blends beautifully and layers without pilling or looking cakey.</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I tested each formula over several days of wear, focusing on how they perform when applied in thin layers and built up gradually. I looked closely at finish, longevity, blendability, and how each one interacts with different skin types and textures throughout the day. I also assessed how well they layer over skincare and under makeup, prioritising formulas that enhance the skin rather than mask it. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.<br /><br />We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-buildable-foundations</link>
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                            <![CDATA[ A makeup artist weighs in. ]]>
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                                                                        <pubDate>Sat, 11 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best buildable foundations]]></media:description>                                                            <media:text><![CDATA[best buildable foundations]]></media:text>
                                <media:title type="plain"><![CDATA[best buildable foundations]]></media:title>
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                                <p>If you’ve ever put on <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> in the morning and felt like you can <em>feel</em> it all day, you’re not alone. That heavy, slightly mask-like sensation is often what puts people off base makeup altogether, especially if you prefer something that looks like skin rather than sitting on top of it. But the answer doesn’t necessarily lie in avoiding foundation entirely—it’s more about how you apply it, and the kind you choose.</p><p><a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">Full-coverage</a> formulas have their place, but they’re not always the most versatile option for everyday wear. In fact, one of the most effective ways to achieve a <a href="https://www.whowhatwear.com/uk/natural-looking-foundation">natural</a>, skin-like finish is to start with a lightweight, buildable foundation and apply it in thin, controlled layers. Rather than trying to achieve your desired coverage in one go, this approach allows you to gradually even out the complexion where you need it most—whether that’s around the nose, on areas of redness, or just to subtly blur the skin—whilst still letting your natural texture show through.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Ezpo9vN4ZWav9dQmVb9pt7" name="1" alt="Grace Day wearing Hourglass Phantom Blur Balm in Whisper and Victoria Beckham Beauty Lip Definer in 03" src="https://cdn.mos.cms.futurecdn.net/Ezpo9vN4ZWav9dQmVb9pt7-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/">@thatgracegirl</a>)</span></figcaption></figure><p>The result is a base that looks more like real skin, but better. It moves with your face, feels lighter throughout the day, and is far less likely to settle into fine lines or look cakey by the afternoon. It also gives you far more flexibility: you can keep things sheer for everyday wear, then build up coverage in specific areas for evenings or days when you want a little extra polish.</p><p>The key is choosing formulas designed to be layered rather than masked. These foundations tend to have more fluid textures, blend easily with fingers, brushes or sponges, and can be customised depending on your skin's needs that day.</p><p>So, instead of reaching for the fullest coverage option in your makeup bag, think of foundation as something you can <em>build</em>, not block out. Ahead, we’ve rounded up the best buildable foundations that let your skin look like skin—just a little more even, smooth, and <a href="https://www.whowhatwear.com/beauty/makeup/best-foundation-drops">luminous</a>.</p><h3 class="article-body__section" id="section-what-should-you-look-for-in-a-buildable-foundation"><span>What Should You Look for in a Buildable Foundation?</span></h3><p>The key to finding a truly buildable foundation comes down to the formula. A good buildable base should allow you to gradually increase coverage where you need it, without becoming heavy, cakey or obvious on the skin. <strong>Celebrity makeup artist </strong><a href="https://www.instagram.com/lanslondon/" target="_blank"><strong>Lan Nguyen-Grealis</strong></a> explains that it's “the right formula, texture and amount that allows the makeup to be layered and build up coverage while still looking like skin”. She adds that it should contain “long-lasting ingredients that don’t separate but can stay in its true form” even after multiple layers are applied.</p><p>For this reason, lightweight textures tend to work best. <strong>Nguyen-Grealis</strong> recommends “thin, serum or satin and lightweight formulations” because “they melt instead of sitting on the skin.” These types of foundations are much easier to customise depending on your needs that day, whether you want a sheer wash of coverage or something more perfected for a special occasion.</p><p>Buildable foundations are particularly useful if your skin isn’t completely uniform, but you don’t want a full-coverage finish across your entire face. As <strong>Nguyen-Grealis</strong> explains, they’re ideal for skin that “needs variation of extra coverage especially for acne or pigmentation,” as they allow you to add more product only where it’s needed. The result is a much more natural-looking complexion because, as she says, “several layers are better than one.”</p><h3 class="article-body__section" id="section-what-is-the-best-way-to-build-foundation"><span>What Is the Best Way to Build Foundation?</span></h3><p>When it comes to building foundation, the application technique is just as important as the formula itself. The goal isn’t to apply one thick layer and hope it covers everything—it’s to create a lightweight first layer, then gradually add more coverage where needed. <strong>Nguyen-Grealis</strong> recommends starting with properly prepped skin, explaining: “I like to ensure skin is prepped fully with a well-cleaned, <a href="https://www.whowhatwear.com/best-moisturisers">moisturised</a> base, primed for a smooth base before application.” This creates a smoother canvas and helps the foundation sit evenly throughout the day.</p><p>She suggests thinking of your first layer “as a <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturiser">tinted moisturiser</a> first,” using a foundation or stippling brush to apply a light, even finish across the skin. From there, you can assess where you need more coverage and go back in with a firmer foundation brush to build up specific areas. “Stipple or dab using blenders also helps with building more control,” she adds, as pressing the product into the skin rather than sweeping it around helps maintain that natural, skin-like finish.</p><p>The foundation itself also makes a difference. <strong>Nguyen-Grealis</strong> recommends “light and cream foundations” for the most seamless buildable finish, as they “don’t dry or oxidise as much.” She advises avoiding formulas that are more difficult to layer, noting that “mattes, mousse, and powder foundations” don’t tend to offer the same flexibility. The trick is to build slowly—you can always add more coverage, but removing excess product once it has been applied is much harder.</p><h3 class="article-body__section" id="section-the-best-buildable-foundations"><span>The Best Buildable Foundations</span></h3><ol start="1"><li><strong>Best Overall: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/foundation/skin-nova-complexion-balm-MUK200060127.html" target="_blank">Vieve Skin Nova Complexion Balm</a></li><li><strong>Best for Dry Skin: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/veil-hydrating-skin-tint-MUK200039088.html" target="_blank">Hourglass Veil Hydrating Skin Tint</a></li><li><strong>Best for Oily Skin:</strong> <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-foundation-30ml?srsltid=AfmBOorqdfUSPLfAUwXGq3yN6nxIyI-jScXXFgKktbqcbEgaN6uKSsSO" target="_blank">Makeup By Mario SurrealSkin Foundation</a></li><li><strong>Best for Combination Skin: </strong><a href="https://www.sephora.co.uk/p/haus-labs-by-lady-gaga-triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-30ml?srsltid=AfmBOopTxCdf1PPWAj50M1r6DLkPskft4USz43x__ztHWc1AW5wrowCe" target="_blank">Haus Labs Triclone Skin Tech Foundation</a></li><li><strong>Best for Sensitive Skin: </strong><a href="https://www.boots.com/bareminerals-complexion-rescue-luminious-skin-tint-stick-10376452?srsltid=AfmBOopVBX5CSnFjRLnpjbHRrtMCE-exird06Bht0nW89kHiTJYRTela" target="_blank">Bare Minerals Complexion Rescue Foundation Stick</a></li></ol><h2 id="1-vieve-skin-nova-complexion-balm">1. Vieve Skin Nova Complexion Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="59aaf8c8-7aef-11f1-a6d9-950986d07af0">            <a href="https://www.sephora.co.uk/p/vieve-skin-nova-complexion-balm-30ml?srsltid=AfmBOoqgPjgRllN_fB6vGjX1mjcON6NhjmWi5YIkxasOdTn1yWO3ihg4" data-model-name="Skin Nova Complexion Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/46oh5MEkyzD3dNRocdQAZT.jpg" alt="Vieve Skin Nova Complexion Balm 30ml" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vieve</div>                                        <div class="featured__title">Skin Nova Complexion Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Very natural, skin-like finish</li><li class='list-item list-item-pros'>Buildable without caking</li><li class='list-item list-item-pros'>Hydrating, comfortable balm texture</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Shade range is relatively small compared to others</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2wGcxQARuM9jih3ekVx2Cg" name="6" alt="Grace Day holding the Vieve foundation" src="https://cdn.mos.cms.futurecdn.net/2wGcxQARuM9jih3ekVx2Cg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>You don't actually need to layer much of this foundation to get a decent coverage. The balm texture melts into the skin and creates a soft-focus veil rather than any obvious layer of makeup, so it’s ideal if you want to even out tone while still seeing your skin underneath, and it builds beautifully without ever looking heavy or cakey. I especially like it for days when I want a “your skin but smoother” finish rather than full foundation.</p><h2 id="2-hourglass-veil-hydrating-skin-tint">2. Hourglass Veil Hydrating Skin Tint </h2>        <div class="featured_product_block featured_block_standard" data-id="59aaf9ea-7aef-11f1-8cbe-e74d9fd8737d">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/veil-hydrating-skin-tint-MUK200039088.html" data-model-name="Veil Hydrating Skin Tint " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bpYYGDg7jPad3dMPezgYMU.jpg" alt="Hourglass Veil Hydrating Skin Tint 1" /><span class='featured__label standard__label'>Best for Dry Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Veil Hydrating Skin Tint </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This skin tint is all about comfort and glow. It has a silky, fluid texture that sinks in quickly and leaves skin looking hydrated and luminous rather than shiny. It layers well without clinging to dry patches, making it especially good in colder months or for skin that tends to feel tight throughout the day. Coverage is light to light-medium but very easy to build.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely hydrating and comfortable</li><li class='list-item list-item-pros'>Smooths over dry patches</li><li class='list-item list-item-pros'>Radiant, healthy-looking finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not long-wearing on very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ZDc222mKcDrgse9sUoFsGg" name="1" alt="Grace Day holding the Hourglass foundation" src="https://cdn.mos.cms.futurecdn.net/ZDc222mKcDrgse9sUoFsGg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tint</a> is all about comfort and glow. It has a silky, fluid texture that sinks in quickly and leaves skin looking hydrated and luminous rather than shiny. It layers well without clinging to dry patches, making it especially good in colder months or for skin that tends to feel tight throughout the day. Coverage is light to light-medium but very easy to build.</p><h2 id="3-makeup-by-mario-surrealskin-foundation">3. Makeup by Mario SurrealSkin Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="59aafb16-7aef-11f1-a56f-f1f3ca7eea6f">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-foundation-30ml?srsltid=AfmBOopcCYcnIgdV_8TM0O6cauDfknjYg8vMRO7AmOa_HKjO82cZMjWJ" data-model-name="SurrealSkin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MYgGCLbgpveP6UgdKimWbT.jpg" alt="Makeup by Mario Surrealskin™ Foundation 30ml" /><span class='featured__label standard__label'>Best for Oily Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup By Mario</div>                                        <div class="featured__title">SurrealSkin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Natural satin finish that controls shine</li><li class='list-item list-item-pros'>Lightweight, breathable texture</li><li class='list-item list-item-pros'>Good longevity for a buildable formula</li><li class='list-item list-item-pros'>Doesn’t emphasise pores</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can require powder for very oily areas</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="8LEiNCXmeYx8mBXrtgC6Hg" name="9" alt="Grace Day holding the Makeup By Mario foundation" src="https://cdn.mos.cms.futurecdn.net/8LEiNCXmeYx8mBXrtgC6Hg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is a modern, skin-like foundation that manages to stay fresh without sliding off the face. It has a lightweight, serum-like texture that evens out tone while still allowing skin to look like skin. What stands out most is how well it balances glow and control—it doesn’t lean overly matte or overly dewy, making it especially good for combination-to-oily skin types.</p><h2 id="4-haus-labs-triclone-skin-tech-foundation">4. Haus Labs Triclone Skin Tech Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="59aafc42-7aef-11f1-a46d-3d0a2684efca">            <a href="https://www.sephora.co.uk/p/haus-labs-by-lady-gaga-triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-30ml?srsltid=AfmBOopTxCdf1PPWAj50M1r6DLkPskft4USz43x__ztHWc1AW5wrowCe" data-model-name="Triclone Skin Tech Medium Coverage Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RxrzTqhoUksmR3XafCsfmE.jpg" alt="Haus Labs" /><span class='featured__label standard__label'>Best for Combination Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Adapts well to different skin types and textures</li><li class='list-item list-item-pros'>Buildable without heaviness</li><li class='list-item list-item-pros'>Inclusive shade range</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xSyXVd5mNAGLDx7jsZtWAg" name="11" alt="Grace Day holding the Haus Labs foundation" src="https://cdn.mos.cms.futurecdn.net/xSyXVd5mNAGLDx7jsZtWAg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is a beautifully balanced foundation that adapts well to different textures on different areas of the face. The formula blends effortlessly and can be built from a sheer veil to a more perfected medium finish without ever looking heavy or mask-like. What I really like is how well it wears throughout the day—it stays smooth, doesn’t cling to dry patches and keeps shine in check without looking flat.</p><h2 id="5-bare-minerals-complexion-rescue-luminous-skin-tint">5. Bare Minerals Complexion Rescue Luminous Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="59aafd6e-7aef-11f1-9970-1d9d522714ab">            <a href="https://www.marksandspencer.com/bm-complexion-rescue-skin-tint-9g/p/hbp61228010" data-model-name="Complexion Rescue Luminous Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:412,l:0,cw:1920,ch:1920,q:80/M8snQtrZHATK5vpeCqXUUT.jpg" alt="Complexion Rescue Luminous Skin Tint" /><span class='featured__label standard__label'>Best for Sensitive Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bare Minerals</div>                                        <div class="featured__title">Complexion Rescue Luminous Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skin-friendly, gentle formula</li><li class='list-item list-item-pros'>Easy stick application</li><li class='list-item list-item-pros'>Hydrating and comfortable</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can slip on very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="n48qLbbNM9qMAmZgsYwjFg" name="2" alt="Grace Day holding the Bare Minerals foundation" src="https://cdn.mos.cms.futurecdn.net/n48qLbbNM9qMAmZgsYwjFg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is a gentle, fuss-free option that feels more like skincare than traditional foundation. The stick format makes it easy to apply exactly where needed, and the formula is designed to be soothing and non-irritating, so it's ideal for skin prone to breakouts and sensitivity. It gives a natural, dewy finish in one layer but builds smoothly for fuller coverage.</p><h2 id="6-victoria-beckham-beauty-the-foundation-drops">6. Victoria Beckham Beauty The Foundation Drops </h2>        <div class="featured_product_block featured_block_standard" data-id="59aafe90-7aef-11f1-9584-412720ec7211">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/the-foundation-drops-MUK200058995.html" data-model-name="The Foundation Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pPzYNMkzurApWasziszCtT.jpg" alt="Victoria Beckham Beauty the Foundation Drops 0 Fair Light" /><span class='featured__label standard__label'>Best Luxury Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fully customisable coverage</li><li class='list-item list-item-pros'>Lightweight and breathable</li><li class='list-item list-item-pros'>Blends seamlessly</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Y3S3qxTjhdtyti844gmAEg" name="8" alt="Grace Day holding the Victoria Beckham Beauty foundation" src="https://cdn.mos.cms.futurecdn.net/Y3S3qxTjhdtyti844gmAEg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is a true skin enhancer rather than a heavy base. The drops can be mixed with skincare or applied directly for a custom level of coverage (my personal preference), making it incredibly versatile. No matter how many layers are applied, the finish is luminous, refined, and very much “expensive skin” looking—polished but never obvious.</p><h2 id="7-max-factor-lasting-performance-foundation">7. Max Factor Lasting Performance Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="59aaff58-7aef-11f1-9283-a1b17532a884">            <a href="https://www.boots.com/max-factor-lasting-performance-foundation-10018409?srsltid=AfmBOoo_8iVy3RhJBgaZ2QVqiIllW1r0EK4-x5RjrpacbTV87b0RX6Qa" data-model-name="Lasting Performance Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rhjdhfiNR8iAtnqVzdaV8U.webp" alt="Max Factor Lasting Performance Long-Lasting Buildable Coverage Foundation 30ml" /><span class='featured__label standard__label'>Best Affordable Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Max Factor</div>                                        <div class="featured__title">Lasting Performance Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable price point</li><li class='list-item list-item-pros'>Good medium coverage</li><li class='list-item list-item-pros'>Good everyday option</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less natural finish than newer formulas</li><li class='list-item list-item-cons'>Can feel slightly heavier on skin</li></ul></div></div>            </div>        </div><p>A reliable, long-standing drugstore favourite that delivers dependable coverage at a budget-friendly price. It has a more classic foundation texture than the newer skin tints on this list, but still applies smoothly and evens out the complexion well. It’s especially good if you want something that lasts throughout the day without frequent touch-ups.</p><h2 id="8-mac-studio-fix-powder-plus-foundation">8. MAC Studio Fix Powder Plus Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="59ab008e-7aef-11f1-955f-770cb2f29a5f">            <a href="https://www.sephora.co.uk/p/m-a-c-studio-fix-powder-plus-foundation-12g?srsltid=AfmBOorXR44qJ4Ewx_74rx_tXdPlgnq3iBPB3Vj7ee3C2xYod9aD-ahj" data-model-name="Studio Fix Powder Plus Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PeBT9PH7gmubDDrjhgDshT.jpg" alt="Mac Studio Fix Powder Plus Foundation 12g" /><span class='featured__label standard__label'>Best Matte Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC</div>                                        <div class="featured__title">Studio Fix Powder Plus Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Strong oil control</li><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Great for touch-ups</li><li class='list-item list-item-pros'>Long-wearing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can emphasise dry patches</li><li class='list-item list-item-cons'>Easy to over-apply</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="f6KAdxVki27GfXmCzAr8Jg" name="10" alt="Grace Day holding the MAC powder foundation" src="https://cdn.mos.cms.futurecdn.net/f6KAdxVki27GfXmCzAr8Jg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>A cult classic for a reason (although recently reformulated for improved finish and longevity), this powder foundation delivers impressive coverage while keeping shine firmly under control. It’s buildable in layers and can be used lightly for a soft matte effect or built up for fuller coverage. I find it best used with a light hand to avoid looking too flat, so it can take more time (and layers) to reach your desired finish.</p><h2 id="9-sweed-glass-skin-foundation">9. Sweed Glass Skin Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="59ab01ba-7aef-11f1-bd8c-c9310a95947f">            <a href="https://www.marksandspencer.com/glass-skin-foundation-30ml/p/hbp60760181" data-model-name="Glass Skin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:435,l:0,cw:1920,ch:1920,q:80/rfVMKmy3ae8oJB82ZwWdST.jpg" alt="Glass Skin Foundation 30ml" /><span class='featured__label standard__label'>Best Glowy Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sweed</div>                                        <div class="featured__title">Glass Skin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Very radiant, glass-skin finish</li><li class='list-item list-item-pros'>Lightweight and fresh feeling</li><li class='list-item list-item-pros'>Skin-enhancing rather than masking</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not long-wearing on oily skin</li><li class='list-item list-item-cons'>May need setting in T-zone</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ojfBKJZwh8i4tiGrE28ECg" name="5" alt="Grace Day holding the Sweed foundation" src="https://cdn.mos.cms.futurecdn.net/ojfBKJZwh8i4tiGrE28ECg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This one is all about radiance. The formula gives an immediate glass-skin effect that looks luminous without being glittery or greasy, and it evens out tone while letting skin shine through, making it perfect for anyone who prefers a fresh, dewy base. One of my personal favourites.</p><h2 id="10-merit-beauty-the-minimalist-perfecting-complexion-stick">10. Merit Beauty The Minimalist Perfecting Complexion Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="59ab02e6-7aef-11f1-967f-cf6eef8090a4">            <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z2roRTPwRfYCRc9HHvsmYT.jpg" alt="Merit Beauty the Minimalist Perfecting Complexion Stick" /><span class='featured__label standard__label'>Best for Easy Application</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely easy application</li><li class='list-item list-item-pros'>Portable and travel-friendly</li><li class='list-item list-item-pros'>Natural, skin-like finish</li><li class='list-item list-item-pros'>Buildable in targeted areas</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Does require a brush for best results</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wTwz2rDJBzcpkvpDrhaQFg" name="3" alt="Grace Day holding the Merit foundation" src="https://cdn.mos.cms.futurecdn.net/wTwz2rDJBzcpkvpDrhaQFg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This stick from <a href="https://www.whowhatwear.com/best-merit-beauty-products">Merit</a> is one of the simplest foundations to use—swipe, blend, and go. The stick format makes application incredibly intuitive, and it melts into skin with minimal effort. It’s perfect for everyday makeup when you want light coverage without tools or fuss. I often just use it as a concealer to target areas of redness or breakouts, but it's equally as good when layered up for all-over coverage.</p><h2 id="11-dcypher-custom-foundation-drops">11. Dcypher Custom Foundation Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="59ab0412-7aef-11f1-898d-33589182d4d0">            <a href="https://dcypher.com/products/my-custom-drops?srsltid=AfmBOooIDHDIVic7HP8FH4jzSLvVHbY6TvlO6QGUyCux4zgdzaal0RnV" data-model-name="Custom Foundation Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/311647/wellness-trends-2024-311647-1705342627674-main.jpg" alt="Dcypher + My Custom Drops" /><span class='featured__label standard__label'>Best for Shade Range</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">Custom Foundation Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Highly customisable shade system</li><li class='list-item list-item-pros'>Excellent inclusivity</li><li class='list-item list-item-pros'>Lightweight, skin-like formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="AmiyffbMPLYuQXr8DHWdEg" name="7" alt="Grace Day holding the Dcypher foundation" src="https://cdn.mos.cms.futurecdn.net/AmiyffbMPLYuQXr8DHWdEg-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is one of the most inclusive foundation formulas available, designed to be matched to your <em>exact</em> undertone and depth. The drop format allows for full customisation, which is especially useful if you struggle to find a perfect match in traditional ranges. The formula itself is truly serum-like, so blends beautifully and layers without pilling or looking cakey.</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I tested each formula over several days of wear, focusing on how they perform when applied in thin layers and built up gradually. I looked closely at finish, longevity, blendability, and how each one interacts with different skin types and textures throughout the day. I also assessed how well they layer over skincare and under makeup, prioritising formulas that enhance the skin rather than mask it. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.<br /><br />We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I've Tested Hundreds of Foundations, But I Keep Coming Back to This Best-Ever Chanel Formula ]]></title>
                                                                                                <dc:content><![CDATA[ <figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="pGBcpE2VZPPF597DUdy4qT" name="IMG_7502" alt="Beauty editor Kaitlyn McLintock" src="https://cdn.mos.cms.futurecdn.net/pGBcpE2VZPPF597DUdy4qT-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><p>I've tested hundreds of foundations over the course of my career as a beauty editor (and even more before that). Along the way, I've sorted my favorite formulas into two categories. 1) <a href="https://www.whowhatwear.com/natural-looking-foundation">natural-looking foundations</a>, and 2) <a href="https://www.whowhatwear.com/best-foundations-for-rosacea">foundations that flawlessly cover my rosacea</a>. There are only a couple that make the crossover—they look undetectable from my actual skin <em>and</em> cover blemishes and patchy redness. </p><p>Brand and price point have nothing to do with my top picks. It all comes down to performance. I need my foundation to be lightweight, flawless, long-wearing, flexible, breathable...the list goes on. And out of the countless formulas I've tested, there's only one that checks off <em>every single box</em>. I consider it my all-time favorite foundation. I've worn it to family weddings, to take professional headshots, and most recently, to attend a bridal shower on a 90° day. It's grade A, gold star, and top of the class, and I recommend it to basically anyone who will listen.</p>        <div class="featured_product_block featured_block_standard" data-id="3d448a0e-ccc1-11f1-b7a3-e3ca512b0bcd">            <a href="https://www.chanel.com/us/makeup/p/145763/n1-de-chanel-revitalizing-foundation-illuminates-moisturizes-protects/?gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22975835753&amp;gclid=CjwKCAjwmJjSBhB-EiwAkZgxi_JAKLdYP201CG1rIqIq2e-BdRw0EoyCmGvz7rZwb5QUKDy21yDQmxoCm6MQAvD_BwE" data-model-name="N°1 De Chanel Revitalizing Foundation in B30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SayFfYvPwTtNcXePZkWTvP.png" alt="Chanel, N°1 De Chanel Revitalizing Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">N°1 De Chanel Revitalizing Foundation in B30</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Here it is—Chanel's N°1 De Chanel Revitalizing Foundation. <strong>This formula is so good that I keep two (sometimes three) bottles on hand at one time. I know I'll use it, and honestly, I'm terrified it might get discontinued for some reason in the far-off future. Since I'm not prepared to process that reality, it makes me feel better to keep duplicates in my collection</strong>. Ahead, learn why I'm so obsessed with this foundation, and what sets it apart from so many others I've tested.  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:158.33%;"><img id="gmteoD5cWtsjMrSoV2E22m" name="IMG_7499" alt="Beauty editor Kaitlyn McLintock wears Chanel's Revitalizing Foundation" src="https://cdn.mos.cms.futurecdn.net/gmteoD5cWtsjMrSoV2E22m-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1900" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I took this picture after wearing the Chanel foundation in shade B30 for six or so hours while attending a bridal shower in 90-degree weather. I tend to wear B30 in the summer, when my skin is a bit sun-kissed, and B20 in the winter.  </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><p>There are a few things that make this foundation so special: its versatility, texture, and staying power. Let's talk versatility first. Unlike other foundations that fit into light-, medium-, or full-coverage categories, this one is adaptable. It's easy to sheer out (just apply a couple of drops with a soft-bristled brush), build up (just smooth it over the skin with your fingers), or keep somewhere in the middle (I use my trusty <a href="https://www.sephora.com/product/beautyblender-P228913">Beautyblender</a> for medium coverage). It's part of the reason I recommend it to so many people; I know it can work for a variety of coverage preferences. </p><p>Next, I need to talk about its texture and staying power. Enriched with red camellia oil and other moisturizing ingredients, <strong>Chanel's N°1 De Chanel Revitalizing Foundation is incredibly lightweight and hydrating. It's so featherlight that I sometimes forget I'm wearing foundation at all. It's so hydrating, my dry skin looks smooth and plump whenever I wear it—never cakey or powdery</strong>. The red camellia oil gives the foundation a satiny glow and, as a bonus, protects the skin from environmental aggressors. </p><p>In my personal experience, most lightweight, hydrating foundations have the worst staying power. They tend to slip, slide, and smudge off my skin, especially in high heat and humidity. This one, however, strikes a rare balance in that it keeps my skin looking hydrated without budging throughout the day. It's part of the reason I always wear it for big events; I know it'll look just as good at the end of the night as it did in the morning after I applied it. Most recently, I wore it to attend a six-hour-long bridal shower in 90° heat. I knew it wouldn't let me down, and it didn't. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:158.33%;"><img id="aPPFvxAXPwX8BfSzVDBp6Y" name="Facetune_02-07-2026-15-36-20 copy" alt="Beauty editor Kaitlyn McLintock's bottle of Chanel N°1 De Chanel Revitalizing Foundation" src="https://cdn.mos.cms.futurecdn.net/aPPFvxAXPwX8BfSzVDBp6Y-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1900" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Here's one of my beloved (and well-used) bottles of Chanel's N°1 De Chanel Revitalizing Foundation. </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><p>I only have one word of caution. Since it has a luminous finish and a hydrating formula, it might not be the best choice for oily or blemish-prone skin. (In that case, I'd probably choose a <a href="https://www.whowhatwear.com/best-matte-foundations">velvety matte foundation</a>.) However, if you have normal, dry, sensitive, or mature skin, I can't recommend it enough. It might be an investment at over $80 a bottle, but to me, the "You have great skin" compliments are well worth it. </p><h2 id="shop-3-more-of-my-best-ever-foundations">Shop 3 More of My Best-Ever Foundations</h2>        <div class="featured_product_block featured_block_standard" data-id="3d448d2e-ccc1-11f1-ad84-b3b88efaf873">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?skuId=2926731&amp;icid2=products%20grid:p519887:product" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Vr3CQbwTDPcGtpXhRNqYJG.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 4.5" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/best-foundations">The foundation facialists and makeup artists recommend to literally everyone</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3d448e1e-ccc1-11f1-b37f-a5b2b10ed741">            <a href="https://www.sephora.com/product/triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-P502185?skuId=2597276&amp;icid2=products%20grid:p502185:product" data-model-name="Triclone Skin Tech Medium Coverage Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CMPYhUNiPdKd9BrfdKW6DG.jpg" alt="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica - 300 Medium" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HAUS LABS BY LADY GAGA</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This foundation has fermented arnica, which helps relieve redness. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3d448e96-ccc1-11f1-b71f-67df9774aa4e">            <a href="https://www.ulta.com/p/les-beiges-water-fresh-tint-pimprod2030055?sku=2545430" data-model-name="Les Beiges Water-Fresh Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VSVzAcRPsFcNv2SVNmu74H.png" alt="Les Beiges Water-Fresh Tint - Medium Light" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges Water-Fresh Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is somewhere between a skin tint and a foundation. It's the most lightweight foundation on the market IMO, and it gives the skin a healthy-looking glow.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/chanel-revitalizing-foundation-review</link>
                                                                            <description>
                            <![CDATA[ It keeps the "You have great skin" compliments coming. ]]>
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                                                                        <pubDate>Thu, 02 Jul 2026 20:12:10 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Oct 2026 20:02:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Beauty editor Kaitlyn McLintock]]></media:description>                                                            <media:text><![CDATA[Beauty editor Kaitlyn McLintock]]></media:text>
                                <media:title type="plain"><![CDATA[Beauty editor Kaitlyn McLintock]]></media:title>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="pGBcpE2VZPPF597DUdy4qT" name="IMG_7502" alt="Beauty editor Kaitlyn McLintock" src="https://cdn.mos.cms.futurecdn.net/pGBcpE2VZPPF597DUdy4qT-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><p>I've tested hundreds of foundations over the course of my career as a beauty editor (and even more before that). Along the way, I've sorted my favorite formulas into two categories. 1) <a href="https://www.whowhatwear.com/natural-looking-foundation">natural-looking foundations</a>, and 2) <a href="https://www.whowhatwear.com/best-foundations-for-rosacea">foundations that flawlessly cover my rosacea</a>. There are only a couple that make the crossover—they look undetectable from my actual skin <em>and</em> cover blemishes and patchy redness. </p><p>Brand and price point have nothing to do with my top picks. It all comes down to performance. I need my foundation to be lightweight, flawless, long-wearing, flexible, breathable...the list goes on. And out of the countless formulas I've tested, there's only one that checks off <em>every single box</em>. I consider it my all-time favorite foundation. I've worn it to family weddings, to take professional headshots, and most recently, to attend a bridal shower on a 90° day. It's grade A, gold star, and top of the class, and I recommend it to basically anyone who will listen.</p>        <div class="featured_product_block featured_block_standard" data-id="3d448a0e-ccc1-11f1-b7a3-e3ca512b0bcd">            <a href="https://www.chanel.com/us/makeup/p/145763/n1-de-chanel-revitalizing-foundation-illuminates-moisturizes-protects/?gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22975835753&amp;gclid=CjwKCAjwmJjSBhB-EiwAkZgxi_JAKLdYP201CG1rIqIq2e-BdRw0EoyCmGvz7rZwb5QUKDy21yDQmxoCm6MQAvD_BwE" data-model-name="N°1 De Chanel Revitalizing Foundation in B30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SayFfYvPwTtNcXePZkWTvP.png" alt="Chanel, N°1 De Chanel Revitalizing Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">N°1 De Chanel Revitalizing Foundation in B30</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Here it is—Chanel's N°1 De Chanel Revitalizing Foundation. <strong>This formula is so good that I keep two (sometimes three) bottles on hand at one time. I know I'll use it, and honestly, I'm terrified it might get discontinued for some reason in the far-off future. Since I'm not prepared to process that reality, it makes me feel better to keep duplicates in my collection</strong>. Ahead, learn why I'm so obsessed with this foundation, and what sets it apart from so many others I've tested.  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:158.33%;"><img id="gmteoD5cWtsjMrSoV2E22m" name="IMG_7499" alt="Beauty editor Kaitlyn McLintock wears Chanel's Revitalizing Foundation" src="https://cdn.mos.cms.futurecdn.net/gmteoD5cWtsjMrSoV2E22m-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1900" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I took this picture after wearing the Chanel foundation in shade B30 for six or so hours while attending a bridal shower in 90-degree weather. I tend to wear B30 in the summer, when my skin is a bit sun-kissed, and B20 in the winter.  </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><p>There are a few things that make this foundation so special: its versatility, texture, and staying power. Let's talk versatility first. Unlike other foundations that fit into light-, medium-, or full-coverage categories, this one is adaptable. It's easy to sheer out (just apply a couple of drops with a soft-bristled brush), build up (just smooth it over the skin with your fingers), or keep somewhere in the middle (I use my trusty <a href="https://www.sephora.com/product/beautyblender-P228913">Beautyblender</a> for medium coverage). It's part of the reason I recommend it to so many people; I know it can work for a variety of coverage preferences. </p><p>Next, I need to talk about its texture and staying power. Enriched with red camellia oil and other moisturizing ingredients, <strong>Chanel's N°1 De Chanel Revitalizing Foundation is incredibly lightweight and hydrating. It's so featherlight that I sometimes forget I'm wearing foundation at all. It's so hydrating, my dry skin looks smooth and plump whenever I wear it—never cakey or powdery</strong>. The red camellia oil gives the foundation a satiny glow and, as a bonus, protects the skin from environmental aggressors. </p><p>In my personal experience, most lightweight, hydrating foundations have the worst staying power. They tend to slip, slide, and smudge off my skin, especially in high heat and humidity. This one, however, strikes a rare balance in that it keeps my skin looking hydrated without budging throughout the day. It's part of the reason I always wear it for big events; I know it'll look just as good at the end of the night as it did in the morning after I applied it. Most recently, I wore it to attend a six-hour-long bridal shower in 90° heat. I knew it wouldn't let me down, and it didn't. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:158.33%;"><img id="aPPFvxAXPwX8BfSzVDBp6Y" name="Facetune_02-07-2026-15-36-20 copy" alt="Beauty editor Kaitlyn McLintock's bottle of Chanel N°1 De Chanel Revitalizing Foundation" src="https://cdn.mos.cms.futurecdn.net/aPPFvxAXPwX8BfSzVDBp6Y-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1900" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Here's one of my beloved (and well-used) bottles of Chanel's N°1 De Chanel Revitalizing Foundation. </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><p>I only have one word of caution. Since it has a luminous finish and a hydrating formula, it might not be the best choice for oily or blemish-prone skin. (In that case, I'd probably choose a <a href="https://www.whowhatwear.com/best-matte-foundations">velvety matte foundation</a>.) However, if you have normal, dry, sensitive, or mature skin, I can't recommend it enough. It might be an investment at over $80 a bottle, but to me, the "You have great skin" compliments are well worth it. </p><h2 id="shop-3-more-of-my-best-ever-foundations">Shop 3 More of My Best-Ever Foundations</h2>        <div class="featured_product_block featured_block_standard" data-id="3d448d2e-ccc1-11f1-ad84-b3b88efaf873">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?skuId=2926731&amp;icid2=products%20grid:p519887:product" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Vr3CQbwTDPcGtpXhRNqYJG.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 4.5" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/best-foundations">The foundation facialists and makeup artists recommend to literally everyone</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3d448e1e-ccc1-11f1-b37f-a5b2b10ed741">            <a href="https://www.sephora.com/product/triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-P502185?skuId=2597276&amp;icid2=products%20grid:p502185:product" data-model-name="Triclone Skin Tech Medium Coverage Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CMPYhUNiPdKd9BrfdKW6DG.jpg" alt="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica - 300 Medium" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HAUS LABS BY LADY GAGA</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This foundation has fermented arnica, which helps relieve redness. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3d448e96-ccc1-11f1-b71f-67df9774aa4e">            <a href="https://www.ulta.com/p/les-beiges-water-fresh-tint-pimprod2030055?sku=2545430" data-model-name="Les Beiges Water-Fresh Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VSVzAcRPsFcNv2SVNmu74H.png" alt="Les Beiges Water-Fresh Tint - Medium Light" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges Water-Fresh Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is somewhere between a skin tint and a foundation. It's the most lightweight foundation on the market IMO, and it gives the skin a healthy-looking glow.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Trust Me: I've Tried Them All—These Are the 9 Best Foundations for Dark Skin ]]></title>
                                                                                                <dc:content><![CDATA[ <p>We all have very different opinions about what makes the perfect <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, whether you prefer a sheer <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tint</a> or something high-coverage, or a <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundations">dewy</a> or matte finish. And for me, as someone with a deeper skin tone, making sure the formula I opt for has a wide shade range is at the top of my criteria for what makes a <em>truly</em> good foundation.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="dRTfPLJQCaL52dkgtdTWw4" name="Best Foundations for Dark Skin" alt="Junior writer, Brittany Davy wears the Gucci Éternité De Beauté Foundation (SPF 15) in the shade '460 O'" src="https://cdn.mos.cms.futurecdn.net/dRTfPLJQCaL52dkgtdTWw4-1920-80.webp" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Junior writer, <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank"><strong>Brittany Davy</strong></a><strong> </strong>wears the <a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" target="_blank">Gucci Éternité De Beauté Foundation (£51</a>) in the shade '460 O' </span><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I mean, as a beauty writer, I’ve tested a lot of different formulas, all claiming to have amazing coverage and longevity. However, finding a base product with an extensive shade range that won’t leave me looking ashy has been a challenge over the years. But never fear, as I come bearing good news—2026’s foundation selection has more choices than ever for those of us with dark skin. And whether you have dry or oily skin, are looking for an <a href="https://www.whowhatwear.com/best-drugstore-foundations-uk">affordable</a> buy or planning to splurge that bit of extra cash on a <a href="https://www.whowhatwear.com/beauty/makeup/best-luxury-foundations">luxury</a> formula, I've endured years of testing, swatching, and comparing the most popular foundations so that you don’t have to.<br /><br />Keep scrolling below; I’ve rounded up the nine best foundations to shop in 2026, all of which come approved by a beauty writer with dark skin.</p><h3 class="article-body__section" id="section-the-best-foundations-for-dark-skin"><span>The Best Foundations for Dark Skin</span></h3><p><strong>• Best Overall: </strong><a href="https://www.boots.com/fenty-beauty-soft-lit-naturally-luminous-longwear-foundation-32ml-10347477?" target="_blank">Fenty Soft'lit Naturally Luminous Foundation, £35</a><br /><strong>• Best Luxury: </strong><a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml?" target="_blank">Gucci Éternité De Beauté Spf15 Foundation, £51</a><br /><strong>• Best Affordable:</strong><a href="https://www.boots.com/loreal-paris-true-match-foundation-30ml-10200787?" target="_blank"><strong> </strong>L'Oréal Paris True Match Liquid Foundation, £12</a><br /><strong>• Best for Dry Skin: </strong><a href="https://www.chanel.com/us/makeup/p/184720/les-beiges-healthy-glow-foundation-hydration-and-longwear/" target="_blank">Chanel Les Beiges Healthy Glow Foundation, £54</a><br /><strong>• Best for Oily Skin: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001091.html" target="_blank">Dior Forever Skin Wear Foundation, £52</a></p><h2 id="the-9-best-foundations-for-dark-skin-according-to-a-beauty-writer">The 9 Best Foundations for Dark Skin, According to a Beauty Writer</h2><h2 id="1-fenty-beauty-soft-lit-naturally-luminous-longwear-foundation">1. Fenty Beauty Soft'lit Naturally Luminous Longwear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="5874c126-715f-4846-b657-b769dd743fde">            <a href="https://www.boots.com/fenty-beauty-soft-lit-naturally-luminous-longwear-foundation-32ml-10347477" data-model-name="Soft'lit Naturally Luminous Longwear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fnBT34ooSEVZbkRJZLKch4.jpg" alt="Fenty Beauty, Soft'lit Naturally Luminous Longwear Foundation" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty</div>                                        <div class="featured__title">Soft'lit Naturally Luminous Longwear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Kakadu plum extract, cyperus papyrus leaf cell extract, <br /><strong></strong><br /><strong>No of Shades: </strong>50<br /><br /><strong>Finish: </strong>Natural-luminous <br /><strong></strong><br /><strong>Coverage:</strong> Medium<br /><br />Fenty Beauty is known for its commitment to inclusivity, so it should come as no surprise that they have one of the best foundations for dark skin on the market. True to its "golden hour glow in a bottle" marketing, Fenty’s Soft'lit Naturally Luminous Longwear Foundation provides my skin with the most beautiful your-skin-but-better finish. Formulated with Kakadu plum and Cyperus papyrus leaf cell extract, the foundation promises to improve skin tone over time and provide all-day hydration. It also has advanced waterproof and sweat-resistant technology, which has made it perfect for the above-30°C temperatures we’ve been experiencing here in the UK. Very often, I’ve found that I wear the darkest colour in a foundation range, but with over 50 shades to choose from, I’m very pleased to say that there are 10 even deeper shades to choose from after mine. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a radiant but natural skin-like finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too rich for those with oily skin or who prefer a matte finish</li></ul></div></div>            </div>        </div><h2 id="2-gucci-eternite-de-beaute-spf15-foundation">2. Gucci Éternité De Beauté Spf15 Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="f086043f-2030-40d2-b29a-c79d61c2ae14">            <a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" data-model-name="Éternité De Beauté Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7BievZ7HiThy3coEoxujVR.jpg" alt="Gucci, Éternité De Beauté Spf15 Foundation" /><span class='featured__label standard__label'>Best Luxury</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Éternité De Beauté Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Bamboo powder, hyaluronic acid, black rose oil, SPF 15<br /><strong></strong><br /><strong>No. of Shades: </strong>40<br /><br /><strong>Finish: </strong>Soft-matte<br /><br /><strong>Coverage:</strong> Full<br /><br />As someone with dry skin, seeing a foundation described as “soft-matte” would usually get an automatic no from me. But Gucci’s Éternité De Beauté provides me with a satin finish without causing patchiness or drying out my skin. If you have dehydrated skin like me, my only recommendation would be to make sure you thoroughly moisturise so it lasts all day. I love not only how extensive the shade range is, but also how many different undertones are catered to, something you don’t usually see with such a large number of shades. Not to mention, this formula contains factor 15 sun protection, allowing me to add an extra layer of protection after applying my SPF 50+. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>A small amount goes a very long way</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More expensive than other foundations on the market</li></ul></div></div>            </div>        </div><h2 id="3-l-oreal-paris-true-match-liquid-foundation">3. L'Oréal Paris True Match Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="13304b3a-360b-4a26-9b1f-7505cb0b26e9">            <a href="https://www.boots.com/loreal-paris-true-match-foundation-30ml-10200787?" data-model-name="True Match Liquid Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BA7RJZ9L6VZc4FfXxtwzdg.jpg" alt="L'Oréal Paris , True Match Liquid Foundation" /><span class='featured__label standard__label'>Best Affordable</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris </div>                                        <div class="featured__title">True Match Liquid Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Hyaluronic acid, vitamin E, pro-vitamin B5, aloe vera, glycerin<br /><strong></strong><br /><strong>No. of Shades: </strong>46<br /><strong></strong><br /><strong>Finish: </strong>Natural-luminous<br /><br /><strong>Coverage: </strong>Medium (buildable)<br /><br />Now a cult favourite in the beauty world, L'Oréal Paris’ True Match Liquid Foundation has been an affordable staple since it launched over thirty years ago. Now, with over 40 shades available, it offers a medium but buildable coverage, which is perfect for concealing my hyperpigmentation without settling into fine lines. As well as hyaluronic acid, you’ll also find vitamin E, pro-vitamin B5, aloe vera, and glycerin to nourish and moisturise the skin, making this a hardworking formula that delivers on both a naturally radiant finish and a number of skin-loving benefits on a budget. I’m usually a bit of a foundation snob, only opting for luxury formulas, but trust me when I say that this drugstore find performs way beyond its £12 price tag. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a naturally radiant finish and skin-care benefits on a budget</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too rich for those with oily skin or who prefer a matte finish</li></ul></div></div>            </div>        </div><h2 id="4-chanel-les-beiges-healthy-glow-foundation">4. Chanel Les Beiges Healthy Glow Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="43c08944-f541-4bea-aa33-e0213e85569e">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-foundation-healthy-glow-foundation-hydration-longwear" data-model-name="Chanel Les Beiges Healthy Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/g6GCRZbfEtBuKjZ5eKu4AF.jpg" alt="Chanel, Les Beiges Healthy Glow Foundation" /><span class='featured__label standard__label'>Best for Dry Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Healthy Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Glycerin, meadowfoam seed oil, vitamin E, kalanchoe pinnata leaf extract<br /><strong></strong><br /><strong>No. of Shades: </strong>41<br /><br /><strong>Finish: </strong>Dewy<br /><br /><strong>Coverage: </strong>Light to Medium</p><p><br />As I mentioned before, I have extremely dry skin, so usually I’d have to do a million steps of skin prep to make a foundation work for me. However, Chanel’s Les Beiges Healthy Glow Foundation is a radiant formula that contains humectants that help to draw moisture into the skin, helping to give even the driest of skin types a hydrated and plumped look throughout the day. This means I only need a simple moisturiser and SPF underneath, which of course makes getting ready in the mornings a whole lot easier. At £54, I’m well aware that this is by no means a cheap foundation; however, with a glowy, ultra-flattering finish and 41 shades available, this formula is a great find for those with both dry and dark skin. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Hydrating and glowy formula that's great for dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too rich for those with oily skin or who prefer a matte finish</li></ul></div></div>            </div>        </div><h2 id="4-dior-forever-skin-wear-foundation">4. Dior Forever Skin Wear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="2337de26-f774-40e7-ad2d-0c8142708ef1">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001091.html" data-model-name="Forever Skin Wear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pjgAuDef6MZ6bvqS4FGrkh.jpg" alt="Dior, Forever Skin Wear Foundation" /><span class='featured__label standard__label'>Best for Oily Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Forever Skin Wear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Hyaluronic acid, niacinamide, peptides, iris florentina root extract, vitamin E, SPF 20 PA+++<br /><strong></strong><br /><strong>No. of Shades: </strong>45<br /><br /><strong>Finish: </strong>Blurring-matte<br /><br /><strong>Coverage: </strong>Medium to full<br /><br />Gone are the days of overly drying matte foundations, and in their place lie a number of blurring formulas that remove excess oil whilst simultaneously providing the skin with a myriad of skincare benefits. My personal favourite? Dior’s Forever Skin Wear Foundation, which comes infused with hyaluronic acid, niacinamide, and peptides, which help to plump the skin, repair the barrier and boost elasticity, all while evening out skin tone, mattifying shine, and blurring imperfections. I have dry skin, so I didn’t expect to love it as much as I did; however, as someone who runs naturally warm and therefore very much feels the heat, I love that this foundation is heat and humidity-resistant. My only suggestion to my fellow dry-skin sufferers is that this formula requires slightly more skin prep than other foundations in this round-up. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Heat and humidity resistant formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too matte for those with dry skin or who prefer a dewy finish</li></ul></div></div>            </div>        </div><h2 id="5-pat-mcgrath-labs-skin-fetish-sublime-perfection-foundation">5. Pat McGrath Labs Skin Fetish Sublime Perfection Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="aa9db51f-64cf-4f20-9739-6c6702256a50">            <a href="https://www.sephora.co.uk/p/pat-mcgrath-labs-skin-fetish-sublime-perfection-foundation" data-model-name="Skin Fetish Sublime Perfection Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wVvCCtkQjzzRaqSiw7PULA.jpg" alt="Pat McGrath Labs, Skin Fetish Sublime Perfection Foundation" /><span class='featured__label standard__label'>Best for Mature Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish Sublime Perfection Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Vita-serum complex, diamond core powder<br /><strong></strong><br /><strong>No. of Shades: </strong>36<br /><br /><strong>Finish: </strong>Natural<br /><br /><strong>Coverage: </strong>Light to medium<br /><br />Due to their hydrating and brightening nature, <a href="https://www.whowhatwear.com/uk/best-foundation-for-mature-skin">foundations for mature skin</a> always get a yes from me. And Pat McGrath Labs’ Skin Fetish Sublime Perfection Foundation has long been praised by celebrities and those with mature skin alike for its ability to blur imperfections while looking completely natural and not settling into any fine lines. And its blend of vita-serum complex and diamond core powder makes it ideal for those of us with dull, dehydrated skin, too. Not to mention the foundation’s extensive shade and undertone range. But don’t just take it from me. One reviewer said, “This foundation is beautiful, and the colours are stunning! I usually never find a perfect match, and I finally have with this one.” </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Weightless and skin-like finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More expensive than other foundations on the market</li></ul></div></div>            </div>        </div><h2 id="6-clinique-even-better-makeup-spf15-foundation">6. Clinique Even Better™ Makeup SPF15 Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="0828e5f4-f6e4-4fed-91ff-b1bd2063f8c0">            <a href="https://www.boots.com/clinique-even-better-makeup-foundation-10256734?" data-model-name="Even Better™ Makeup SPF15 Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mgS3KtVFicPVTSs9rhJDWh.jpg" alt="Clinique, Even Better™ Makeup Spf15 Foundation" /><span class='featured__label standard__label'>Best SPF Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique</div>                                        <div class="featured__title">Even Better™ Makeup SPF15 Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Vitamin C, acetyl glucosamine, botanical extract complex, BetterFlex technology, SPF 15<br /><strong></strong><br /><strong>No. of Shades: </strong>39<br /><br /><strong>Finish: </strong>Natural-luminous<br /><br /><strong>Coverage: </strong>Medium (buildable)<br /><br />SPF is my non-negotiable in my everyday routine, and although I’d <em>never</em> swap out my factor 50+ formula with a foundation, it’s never a bad idea to double up and get even more coverage in a <a href="https://www.whowhatwear.com/beauty/makeup/best-foundations-with-sunscreen">foundation with sunscreen</a> to protect my skin. Clinique’s Even Better™ Makeup SPF15 Foundation was actually the first foundation I ever purchased, and almost 10 years later, it still remains one of my firm favourites. With 39 shades that promise 24-hour colour-true wear, this creamy, lightweight foundation conceals my dark spots without looking cakey or settling into fine lines. It initially leaves a dewy sheen on the skin, but throughout the day it settles into a true-skin finish that is neither overly radiant nor too matte. It’s my go-to foundation for everyday wear, whether I’m heading to the office or a casual day out in town. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formulated with built-in sun protection</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too rich for those with oily skin or who prefer a matte finish</li></ul></div></div>            </div>        </div><h2 id="7-refy-skin-base-skin-tint">7. Refy Skin Base Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="aa1d1551-a1bb-40ea-9244-ab09e91872ce">            <a href="https://refybeauty.com/products/skin-base?variant=56300093636994#shade-visualiser" data-model-name="Skin Base Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7vmJyWcjQqAnS99dAwJ7vm.jpg" alt="Refy, Skin Base Skin Tint" /><span class='featured__label standard__label'>Best Skin Tint</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'> Refy</div>                                        <div class="featured__title">Skin Base Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Inclusium™, hyaluronic acid, vitamin E, Camellia Japonica seed oil, second-skin pigment system<br /><strong></strong><br /><strong>No. of Shades: </strong>18<br /><br /><strong>Finish: </strong>Natural <br /><br /><strong>Coverage: </strong>Sheer<br /><br />By the time summer comes around, I usually ditch my foundation entirely. However, Refy's Skin Tint quickly found a permanent place in my warm-weather cosmetic bag. It’s a gel-based skin-loving formula that provides just enough coverage to hide my dark spots but doesn't feel too heavy or greasy on my skin. Formulated with a second-skin pigment system, the skin tint promises to adapt to the face's movement without settling into fine lines or caking. There are only 18 shades in the range, but they are evenly split across the Fitzpatrick scale and extend to even the deepest of skin tones. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight formula that's infused with 78% of skin-loving ingredients </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very light coverage might not be suitable for those looking to fully cover dark spots and acne scars</li></ul></div></div>            </div>        </div><h2 id="8-ilia-beauty-skin-rewind-complexion-stick">8. ILIA Beauty Skin Rewind Complexion Stick </h2>        <div class="featured_product_block featured_block_standard" data-id="a3538256-d70d-4301-abbe-14413a63a342">            <a href="https://iliabeauty.com/en-gb/products/skin-rewind-complexion-stick-foundation-concealer?variant=40790479011920" data-model-name="Skin Rewind Complexion Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hhnUW8vAE6byrBazo4wqrK.jpg" alt="ILIA Beauty, Skin Rewind Complexion Stick" /><span class='featured__label standard__label'>Best Stick Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ILIA Beauty</div>                                        <div class="featured__title">Skin Rewind Complexion Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Ceramide-peptide complex, winged kelp extract, butterfly lavender extract<br /><strong></strong><br /><strong>No. of Shades: </strong>42<br /><br /><strong>Finish: </strong>Natural-matte<br /><br /><strong>Coverage: </strong>Medium to full</p><p>I've never been a fan of <a href="https://www.whowhatwear.com/uk/best-foundation-sticks">foundation sticks</a> due to how heavy they typically feel on my face. However,  ILIA Beauty’s Skin Rewind Complexion Stick manages to even out my complexion without feeling like I'm wearing makeup at all. It glides onto the skin seamlessly and, despite having a natural-matte finish, is incredibly easy to blend with a brush, sponge or your fingers. With over forty shades and undertones to choose from, there’s a perfect match for even the deepest of skin tones. I love that you can use it to spot conceal, my preferred technique with this foundation stick, but it can also be built up all over my face without it going cakey. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Multi-purpose and easy to take on the go</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too matte for those with dry skin or who prefer a dewy finish</li></ul></div></div>            </div>        </div><h2 id="9-mac-cosmetics-studio-fix-powder-plus-foundation">9. MAC Cosmetics Studio Fix Powder Plus Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="b6731030-42bf-4603-a1d6-826f915c9660">            <a href="https://www.maccosmetics.co.uk/product/13847/133680/products/makeup/face/foundation/studio-fix-powder-plus-foundation" data-model-name="Studio Fix Powder Plus Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gfeFHq5mgz8b8QczeEhQHW.jpg" alt="MAC Cosmetics, Studio Fix Powder Plus Foundation" /><span class='featured__label standard__label'>Best Powder Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Studio Fix Powder Plus Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Red algae, sugar kelp extracts, rose extract <br /><strong></strong><br /><strong>No. of Shades: </strong>78<br /><strong></strong><br /><strong>Finish: </strong>Blurring-matte<br /><br /><strong>Coverage: </strong>Full<br /><br />With 78 shades available, MAC’s Studio Fix Powder Plus foundation is by far the easiest way for anyone to find their perfect skin match. This two-in-one foundation and setting powder has been reformulated with a blurring-matte finish and 24-hour oil control. But if you have dry skin, never fear; it remains lightweight and breathable, without clinging to patches on my face. Not to mention it’s sweat- and humidity-resistant, something I’ve been very grateful for after the last two heatwaves we’ve experienced here in the UK. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Massive shade range catering to all skin tones and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too matte for those with dry skin or who prefer a dewy finish</li></ul></div></div>            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-foundations-for-dark-skin</link>
                                                                            <description>
                            <![CDATA[ Tried and tested. ]]>
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                                                                        <pubDate>Thu, 02 Jul 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Jul 2026 15:01:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Best Foundations for Dark Skin]]></media:description>                                                            <media:text><![CDATA[Best Foundations for Dark Skin]]></media:text>
                                <media:title type="plain"><![CDATA[Best Foundations for Dark Skin]]></media:title>
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                                <p>We all have very different opinions about what makes the perfect <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, whether you prefer a sheer <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tint</a> or something high-coverage, or a <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundations">dewy</a> or matte finish. And for me, as someone with a deeper skin tone, making sure the formula I opt for has a wide shade range is at the top of my criteria for what makes a <em>truly</em> good foundation.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="dRTfPLJQCaL52dkgtdTWw4" name="Best Foundations for Dark Skin" alt="Junior writer, Brittany Davy wears the Gucci Éternité De Beauté Foundation (SPF 15) in the shade '460 O'" src="https://cdn.mos.cms.futurecdn.net/dRTfPLJQCaL52dkgtdTWw4-1920-80.webp" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Junior writer, <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank"><strong>Brittany Davy</strong></a><strong> </strong>wears the <a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" target="_blank">Gucci Éternité De Beauté Foundation (£51</a>) in the shade '460 O' </span><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I mean, as a beauty writer, I’ve tested a lot of different formulas, all claiming to have amazing coverage and longevity. However, finding a base product with an extensive shade range that won’t leave me looking ashy has been a challenge over the years. But never fear, as I come bearing good news—2026’s foundation selection has more choices than ever for those of us with dark skin. And whether you have dry or oily skin, are looking for an <a href="https://www.whowhatwear.com/best-drugstore-foundations-uk">affordable</a> buy or planning to splurge that bit of extra cash on a <a href="https://www.whowhatwear.com/beauty/makeup/best-luxury-foundations">luxury</a> formula, I've endured years of testing, swatching, and comparing the most popular foundations so that you don’t have to.<br /><br />Keep scrolling below; I’ve rounded up the nine best foundations to shop in 2026, all of which come approved by a beauty writer with dark skin.</p><h3 class="article-body__section" id="section-the-best-foundations-for-dark-skin"><span>The Best Foundations for Dark Skin</span></h3><p><strong>• Best Overall: </strong><a href="https://www.boots.com/fenty-beauty-soft-lit-naturally-luminous-longwear-foundation-32ml-10347477?" target="_blank">Fenty Soft'lit Naturally Luminous Foundation, £35</a><br /><strong>• Best Luxury: </strong><a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml?" target="_blank">Gucci Éternité De Beauté Spf15 Foundation, £51</a><br /><strong>• Best Affordable:</strong><a href="https://www.boots.com/loreal-paris-true-match-foundation-30ml-10200787?" target="_blank"><strong> </strong>L'Oréal Paris True Match Liquid Foundation, £12</a><br /><strong>• Best for Dry Skin: </strong><a href="https://www.chanel.com/us/makeup/p/184720/les-beiges-healthy-glow-foundation-hydration-and-longwear/" target="_blank">Chanel Les Beiges Healthy Glow Foundation, £54</a><br /><strong>• Best for Oily Skin: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001091.html" target="_blank">Dior Forever Skin Wear Foundation, £52</a></p><h2 id="the-9-best-foundations-for-dark-skin-according-to-a-beauty-writer">The 9 Best Foundations for Dark Skin, According to a Beauty Writer</h2><h2 id="1-fenty-beauty-soft-lit-naturally-luminous-longwear-foundation">1. Fenty Beauty Soft'lit Naturally Luminous Longwear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="5874c126-715f-4846-b657-b769dd743fde">            <a href="https://www.boots.com/fenty-beauty-soft-lit-naturally-luminous-longwear-foundation-32ml-10347477" data-model-name="Soft'lit Naturally Luminous Longwear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fnBT34ooSEVZbkRJZLKch4.jpg" alt="Fenty Beauty, Soft'lit Naturally Luminous Longwear Foundation" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty</div>                                        <div class="featured__title">Soft'lit Naturally Luminous Longwear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Kakadu plum extract, cyperus papyrus leaf cell extract, <br /><strong></strong><br /><strong>No of Shades: </strong>50<br /><br /><strong>Finish: </strong>Natural-luminous <br /><strong></strong><br /><strong>Coverage:</strong> Medium<br /><br />Fenty Beauty is known for its commitment to inclusivity, so it should come as no surprise that they have one of the best foundations for dark skin on the market. True to its "golden hour glow in a bottle" marketing, Fenty’s Soft'lit Naturally Luminous Longwear Foundation provides my skin with the most beautiful your-skin-but-better finish. Formulated with Kakadu plum and Cyperus papyrus leaf cell extract, the foundation promises to improve skin tone over time and provide all-day hydration. It also has advanced waterproof and sweat-resistant technology, which has made it perfect for the above-30°C temperatures we’ve been experiencing here in the UK. Very often, I’ve found that I wear the darkest colour in a foundation range, but with over 50 shades to choose from, I’m very pleased to say that there are 10 even deeper shades to choose from after mine. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a radiant but natural skin-like finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too rich for those with oily skin or who prefer a matte finish</li></ul></div></div>            </div>        </div><h2 id="2-gucci-eternite-de-beaute-spf15-foundation">2. Gucci Éternité De Beauté Spf15 Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="f086043f-2030-40d2-b29a-c79d61c2ae14">            <a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" data-model-name="Éternité De Beauté Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7BievZ7HiThy3coEoxujVR.jpg" alt="Gucci, Éternité De Beauté Spf15 Foundation" /><span class='featured__label standard__label'>Best Luxury</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Éternité De Beauté Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Bamboo powder, hyaluronic acid, black rose oil, SPF 15<br /><strong></strong><br /><strong>No. of Shades: </strong>40<br /><br /><strong>Finish: </strong>Soft-matte<br /><br /><strong>Coverage:</strong> Full<br /><br />As someone with dry skin, seeing a foundation described as “soft-matte” would usually get an automatic no from me. But Gucci’s Éternité De Beauté provides me with a satin finish without causing patchiness or drying out my skin. If you have dehydrated skin like me, my only recommendation would be to make sure you thoroughly moisturise so it lasts all day. I love not only how extensive the shade range is, but also how many different undertones are catered to, something you don’t usually see with such a large number of shades. Not to mention, this formula contains factor 15 sun protection, allowing me to add an extra layer of protection after applying my SPF 50+. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>A small amount goes a very long way</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More expensive than other foundations on the market</li></ul></div></div>            </div>        </div><h2 id="3-l-oreal-paris-true-match-liquid-foundation">3. L'Oréal Paris True Match Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="13304b3a-360b-4a26-9b1f-7505cb0b26e9">            <a href="https://www.boots.com/loreal-paris-true-match-foundation-30ml-10200787?" data-model-name="True Match Liquid Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BA7RJZ9L6VZc4FfXxtwzdg.jpg" alt="L'Oréal Paris , True Match Liquid Foundation" /><span class='featured__label standard__label'>Best Affordable</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris </div>                                        <div class="featured__title">True Match Liquid Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Hyaluronic acid, vitamin E, pro-vitamin B5, aloe vera, glycerin<br /><strong></strong><br /><strong>No. of Shades: </strong>46<br /><strong></strong><br /><strong>Finish: </strong>Natural-luminous<br /><br /><strong>Coverage: </strong>Medium (buildable)<br /><br />Now a cult favourite in the beauty world, L'Oréal Paris’ True Match Liquid Foundation has been an affordable staple since it launched over thirty years ago. Now, with over 40 shades available, it offers a medium but buildable coverage, which is perfect for concealing my hyperpigmentation without settling into fine lines. As well as hyaluronic acid, you’ll also find vitamin E, pro-vitamin B5, aloe vera, and glycerin to nourish and moisturise the skin, making this a hardworking formula that delivers on both a naturally radiant finish and a number of skin-loving benefits on a budget. I’m usually a bit of a foundation snob, only opting for luxury formulas, but trust me when I say that this drugstore find performs way beyond its £12 price tag. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a naturally radiant finish and skin-care benefits on a budget</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too rich for those with oily skin or who prefer a matte finish</li></ul></div></div>            </div>        </div><h2 id="4-chanel-les-beiges-healthy-glow-foundation">4. Chanel Les Beiges Healthy Glow Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="43c08944-f541-4bea-aa33-e0213e85569e">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-foundation-healthy-glow-foundation-hydration-longwear" data-model-name="Chanel Les Beiges Healthy Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/g6GCRZbfEtBuKjZ5eKu4AF.jpg" alt="Chanel, Les Beiges Healthy Glow Foundation" /><span class='featured__label standard__label'>Best for Dry Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Healthy Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Glycerin, meadowfoam seed oil, vitamin E, kalanchoe pinnata leaf extract<br /><strong></strong><br /><strong>No. of Shades: </strong>41<br /><br /><strong>Finish: </strong>Dewy<br /><br /><strong>Coverage: </strong>Light to Medium</p><p><br />As I mentioned before, I have extremely dry skin, so usually I’d have to do a million steps of skin prep to make a foundation work for me. However, Chanel’s Les Beiges Healthy Glow Foundation is a radiant formula that contains humectants that help to draw moisture into the skin, helping to give even the driest of skin types a hydrated and plumped look throughout the day. This means I only need a simple moisturiser and SPF underneath, which of course makes getting ready in the mornings a whole lot easier. At £54, I’m well aware that this is by no means a cheap foundation; however, with a glowy, ultra-flattering finish and 41 shades available, this formula is a great find for those with both dry and dark skin. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Hydrating and glowy formula that's great for dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too rich for those with oily skin or who prefer a matte finish</li></ul></div></div>            </div>        </div><h2 id="4-dior-forever-skin-wear-foundation">4. Dior Forever Skin Wear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="2337de26-f774-40e7-ad2d-0c8142708ef1">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-wear-E000001091.html" data-model-name="Forever Skin Wear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pjgAuDef6MZ6bvqS4FGrkh.jpg" alt="Dior, Forever Skin Wear Foundation" /><span class='featured__label standard__label'>Best for Oily Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Forever Skin Wear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Hyaluronic acid, niacinamide, peptides, iris florentina root extract, vitamin E, SPF 20 PA+++<br /><strong></strong><br /><strong>No. of Shades: </strong>45<br /><br /><strong>Finish: </strong>Blurring-matte<br /><br /><strong>Coverage: </strong>Medium to full<br /><br />Gone are the days of overly drying matte foundations, and in their place lie a number of blurring formulas that remove excess oil whilst simultaneously providing the skin with a myriad of skincare benefits. My personal favourite? Dior’s Forever Skin Wear Foundation, which comes infused with hyaluronic acid, niacinamide, and peptides, which help to plump the skin, repair the barrier and boost elasticity, all while evening out skin tone, mattifying shine, and blurring imperfections. I have dry skin, so I didn’t expect to love it as much as I did; however, as someone who runs naturally warm and therefore very much feels the heat, I love that this foundation is heat and humidity-resistant. My only suggestion to my fellow dry-skin sufferers is that this formula requires slightly more skin prep than other foundations in this round-up. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Heat and humidity resistant formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too matte for those with dry skin or who prefer a dewy finish</li></ul></div></div>            </div>        </div><h2 id="5-pat-mcgrath-labs-skin-fetish-sublime-perfection-foundation">5. Pat McGrath Labs Skin Fetish Sublime Perfection Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="aa9db51f-64cf-4f20-9739-6c6702256a50">            <a href="https://www.sephora.co.uk/p/pat-mcgrath-labs-skin-fetish-sublime-perfection-foundation" data-model-name="Skin Fetish Sublime Perfection Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wVvCCtkQjzzRaqSiw7PULA.jpg" alt="Pat McGrath Labs, Skin Fetish Sublime Perfection Foundation" /><span class='featured__label standard__label'>Best for Mature Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish Sublime Perfection Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Vita-serum complex, diamond core powder<br /><strong></strong><br /><strong>No. of Shades: </strong>36<br /><br /><strong>Finish: </strong>Natural<br /><br /><strong>Coverage: </strong>Light to medium<br /><br />Due to their hydrating and brightening nature, <a href="https://www.whowhatwear.com/uk/best-foundation-for-mature-skin">foundations for mature skin</a> always get a yes from me. And Pat McGrath Labs’ Skin Fetish Sublime Perfection Foundation has long been praised by celebrities and those with mature skin alike for its ability to blur imperfections while looking completely natural and not settling into any fine lines. And its blend of vita-serum complex and diamond core powder makes it ideal for those of us with dull, dehydrated skin, too. Not to mention the foundation’s extensive shade and undertone range. But don’t just take it from me. One reviewer said, “This foundation is beautiful, and the colours are stunning! I usually never find a perfect match, and I finally have with this one.” </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Weightless and skin-like finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More expensive than other foundations on the market</li></ul></div></div>            </div>        </div><h2 id="6-clinique-even-better-makeup-spf15-foundation">6. Clinique Even Better™ Makeup SPF15 Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="0828e5f4-f6e4-4fed-91ff-b1bd2063f8c0">            <a href="https://www.boots.com/clinique-even-better-makeup-foundation-10256734?" data-model-name="Even Better™ Makeup SPF15 Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mgS3KtVFicPVTSs9rhJDWh.jpg" alt="Clinique, Even Better™ Makeup Spf15 Foundation" /><span class='featured__label standard__label'>Best SPF Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique</div>                                        <div class="featured__title">Even Better™ Makeup SPF15 Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Vitamin C, acetyl glucosamine, botanical extract complex, BetterFlex technology, SPF 15<br /><strong></strong><br /><strong>No. of Shades: </strong>39<br /><br /><strong>Finish: </strong>Natural-luminous<br /><br /><strong>Coverage: </strong>Medium (buildable)<br /><br />SPF is my non-negotiable in my everyday routine, and although I’d <em>never</em> swap out my factor 50+ formula with a foundation, it’s never a bad idea to double up and get even more coverage in a <a href="https://www.whowhatwear.com/beauty/makeup/best-foundations-with-sunscreen">foundation with sunscreen</a> to protect my skin. Clinique’s Even Better™ Makeup SPF15 Foundation was actually the first foundation I ever purchased, and almost 10 years later, it still remains one of my firm favourites. With 39 shades that promise 24-hour colour-true wear, this creamy, lightweight foundation conceals my dark spots without looking cakey or settling into fine lines. It initially leaves a dewy sheen on the skin, but throughout the day it settles into a true-skin finish that is neither overly radiant nor too matte. It’s my go-to foundation for everyday wear, whether I’m heading to the office or a casual day out in town. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formulated with built-in sun protection</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too rich for those with oily skin or who prefer a matte finish</li></ul></div></div>            </div>        </div><h2 id="7-refy-skin-base-skin-tint">7. Refy Skin Base Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="aa1d1551-a1bb-40ea-9244-ab09e91872ce">            <a href="https://refybeauty.com/products/skin-base?variant=56300093636994#shade-visualiser" data-model-name="Skin Base Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7vmJyWcjQqAnS99dAwJ7vm.jpg" alt="Refy, Skin Base Skin Tint" /><span class='featured__label standard__label'>Best Skin Tint</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'> Refy</div>                                        <div class="featured__title">Skin Base Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Inclusium™, hyaluronic acid, vitamin E, Camellia Japonica seed oil, second-skin pigment system<br /><strong></strong><br /><strong>No. of Shades: </strong>18<br /><br /><strong>Finish: </strong>Natural <br /><br /><strong>Coverage: </strong>Sheer<br /><br />By the time summer comes around, I usually ditch my foundation entirely. However, Refy's Skin Tint quickly found a permanent place in my warm-weather cosmetic bag. It’s a gel-based skin-loving formula that provides just enough coverage to hide my dark spots but doesn't feel too heavy or greasy on my skin. Formulated with a second-skin pigment system, the skin tint promises to adapt to the face's movement without settling into fine lines or caking. There are only 18 shades in the range, but they are evenly split across the Fitzpatrick scale and extend to even the deepest of skin tones. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight formula that's infused with 78% of skin-loving ingredients </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very light coverage might not be suitable for those looking to fully cover dark spots and acne scars</li></ul></div></div>            </div>        </div><h2 id="8-ilia-beauty-skin-rewind-complexion-stick">8. ILIA Beauty Skin Rewind Complexion Stick </h2>        <div class="featured_product_block featured_block_standard" data-id="a3538256-d70d-4301-abbe-14413a63a342">            <a href="https://iliabeauty.com/en-gb/products/skin-rewind-complexion-stick-foundation-concealer?variant=40790479011920" data-model-name="Skin Rewind Complexion Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hhnUW8vAE6byrBazo4wqrK.jpg" alt="ILIA Beauty, Skin Rewind Complexion Stick" /><span class='featured__label standard__label'>Best Stick Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ILIA Beauty</div>                                        <div class="featured__title">Skin Rewind Complexion Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Ceramide-peptide complex, winged kelp extract, butterfly lavender extract<br /><strong></strong><br /><strong>No. of Shades: </strong>42<br /><br /><strong>Finish: </strong>Natural-matte<br /><br /><strong>Coverage: </strong>Medium to full</p><p>I've never been a fan of <a href="https://www.whowhatwear.com/uk/best-foundation-sticks">foundation sticks</a> due to how heavy they typically feel on my face. However,  ILIA Beauty’s Skin Rewind Complexion Stick manages to even out my complexion without feeling like I'm wearing makeup at all. It glides onto the skin seamlessly and, despite having a natural-matte finish, is incredibly easy to blend with a brush, sponge or your fingers. With over forty shades and undertones to choose from, there’s a perfect match for even the deepest of skin tones. I love that you can use it to spot conceal, my preferred technique with this foundation stick, but it can also be built up all over my face without it going cakey. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Multi-purpose and easy to take on the go</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too matte for those with dry skin or who prefer a dewy finish</li></ul></div></div>            </div>        </div><h2 id="9-mac-cosmetics-studio-fix-powder-plus-foundation">9. MAC Cosmetics Studio Fix Powder Plus Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="b6731030-42bf-4603-a1d6-826f915c9660">            <a href="https://www.maccosmetics.co.uk/product/13847/133680/products/makeup/face/foundation/studio-fix-powder-plus-foundation" data-model-name="Studio Fix Powder Plus Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gfeFHq5mgz8b8QczeEhQHW.jpg" alt="MAC Cosmetics, Studio Fix Powder Plus Foundation" /><span class='featured__label standard__label'>Best Powder Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Studio Fix Powder Plus Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key Ingredients: </strong>Red algae, sugar kelp extracts, rose extract <br /><strong></strong><br /><strong>No. of Shades: </strong>78<br /><strong></strong><br /><strong>Finish: </strong>Blurring-matte<br /><br /><strong>Coverage: </strong>Full<br /><br />With 78 shades available, MAC’s Studio Fix Powder Plus foundation is by far the easiest way for anyone to find their perfect skin match. This two-in-one foundation and setting powder has been reformulated with a blurring-matte finish and 24-hour oil control. But if you have dry skin, never fear; it remains lightweight and breathable, without clinging to patches on my face. Not to mention it’s sweat- and humidity-resistant, something I’ve been very grateful for after the last two heatwaves we’ve experienced here in the UK. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Massive shade range catering to all skin tones and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Formula might be too matte for those with dry skin or who prefer a dewy finish</li></ul></div></div>            </div>        </div>
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                                                            <title><![CDATA[ As a Beauty Editor, These Are the Only Foundations I Let Grace My Face Come Summer ]]></title>
                                                                                                <dc:content><![CDATA[ <p>We all love a multitasking beauty product, don't we? Whether it's a lip-and-cheek stain, a colour-correcting <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> or a hardworking multi-stick, products that streamline your routine while saving time and money are always welcome. But what about <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> with <a href="https://www.whowhatwear.com/best-spf-for-face">sunscreen</a>? Can one product really do the job of both?</p><p>I put the question to my go-to dermatologist, <a href="https://selflondon.com/" target="_blank"><strong>Dr Anjali Mahto, founder of Self London</strong></a>, who delivered a reality check. "Foundation with added UV filters absolutely does not replace your dedicated, broad-spectrum sunscreen," she explains, adding that the reason is simple: people rarely apply makeup thickly or evenly enough to achieve the level of protection stated on the bottle.</p><p>The good news? <strong>Dr Mahto</strong> reveals that the added sun protection in foundation does still offer meaningful benefits, particularly for ageing skin. "The iron oxides often found in tinted makeup help block the visible light that can exacerbate stubborn pigmentation." Just remember that foundation with SPF should be viewed as a useful secondary layer of defence rather than your primary shield.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4284px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HcCCZvReZqvpxLwE9kHZSL" name="foundations" alt="foundation with sunscreen" src="https://cdn.mos.cms.futurecdn.net/HcCCZvReZqvpxLwE9kHZSL-1920-80.jpg" mos="" align="middle" fullscreen="" width="4284" height="5712" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/?hl=en">@perditanouril</a>)</span></figcaption></figure><p>That said, today's formulas are more sophisticated than ever. Alongside broad-spectrum UV protection, many <a href="https://www.whowhatwear.com/beauty/makeup/best-new-gen-foundations">new-gen foundations</a> now contain hydrating ingredients, antioxidants and skin-perfecting pigments that help create a smoother, healthier-looking complexion.</p><p>For extra points, look for formulas featuring a PA++++ rating. Developed in Asia and commonly found in <a href="https://www.whowhatwear.com/beauty/skin/k-beauty-skincare-routines">K-beauty products</a>, the PA (Protection Grade of UVA) system indicates a very high level of protection against UVA rays—the ones responsible for wrinkles, pigmentation and other signs of premature ageing.</p><p>And if you're wondering how to reapply SPF over makeup, <strong>Dr Mahto</strong> has some sage advice. "Using a dedicated <a href="https://www.whowhatwear.com/beauty/skin/best-spf-sprays">sunscreen mist</a> or a sunscreen-containing setting spray is the most convenient, hygienic method. Alternatively, you can use a translucent sunscreen powder or gently dab a lightweight sunscreen fluid over your skin, being careful to press rather than drag."</p><p>Not sure which formula is worth your money? I've tested more than 20 foundations with sunscreen, and these are the seven that make the cut.</p><h3 class="article-body__section" id="section-how-i-tested"><span>How I Tested</span></h3><p>To find the best foundations with sunscreen, I tested each foundation for a few days, paying close attention to how it performed in everyday wear rather than just after the first application. I assessed coverage, finish and longevity, looking for formulas that evened out skin tone without feeling heavy, cakey or uncomfortable. Particular attention was paid to how well each product blended, whether it layered successfully over sunscreen and skincare, and how it wore throughout the day.</p><p>Because sun protection is a key selling point, I also considered SPF level and any additional UVA protection, such as a PA rating. Extra credit was given to formulas that offered skincare benefits, including hydration, antioxidant protection and <a href="https://www.whowhatwear.com/best-skin-barrier-products">barrier support</a>. Overall, ease of application, comfort, wear time and the ability to deliver both a polished complexion and reliable daily sun protection were the deciding factors in my final selections.</p><h3 class="article-body__section" id="section-best-foundations-with-spf"><span>Best Foundations with SPF</span></h3><ul><li><strong>Best Overall</strong>: <a href="https://www.sculptedbyaimee.com/en-gb/products/cream-cushion-foundation" target="_blank">Sculpted by Aimee Cushion Compact</a>, £28</li><li><strong>Best for Sensitive Skin</strong>: <a href="https://www.sephora.co.uk/p/dior-dior-forever-skin-glow-foundation-24h-wear-radiant-finish" target="_blank">Dior Forever Skin Glow</a>, £52</li><li><strong>Best for Mature Skin:</strong> <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/pure-radiant-tinted-moisturiser-UK200010393.html" target="_blank">Nars Pure Radiant Tinted Moisturiser SPF30</a>, £40</li><li><strong>Best for Dry Skin</strong>: <a href="https://www.tomfordbeauty.co.uk/product/architecture-radiance-hydrating-foundation-spf-50" target="_blank">Tom Ford Architecture Radiance Hydrating Foundation</a>, £76</li><li><strong>Best for Dull Skin:</strong> <a href="https://www.lookfantastic.com/p/fenty-skin-hydra-vizor-huez-tinted-moisturiser-broad-spectrum-mineral-spf-30-sunscreen-50ml-various-shades/15654591/" target="_blank">Fenty Skin Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF 30 Sunscreen</a>, £32</li><li><strong>Best for a Barely-There Finish:</strong><a href="https://www.lookfantastic.com/p/erborian-cc-creme-40ml/17070495/" target="_blank"><strong> </strong>Eborian CC Creme</a>, £38</li><li><strong>Best for Fine Lines: </strong><a href="https://www.lookfantastic.com/p/laura-mercier-tinted-moisturiser-natural-dewy-spf-30-45ml-various-shades/15615833/" target="_blank">Laura Mercier Tinted Moisturiser</a>, £39</li></ul><h2 id="1-sculpted-by-aimee-cushion-compact">1. Sculpted By Aimee Cushion Compact </h2>        <div class="featured_product_block featured_block_standard" data-id="80b2545b-405b-4549-b58c-ce066284a0f0">            <a href="https://www.sculptedbyaimee.com/en-gb/products/cream-cushion-foundation" data-model-name="Cream Cushion Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TmHM6uBinW2qViYMWJTRhE.png" alt="Cream Cushion Foundation" /><span class='featured__label standard__label'>Best Overall </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted By Aimee</div>                                        <div class="featured__title">Cream Cushion Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting</li><li class='list-item list-item-pros'>Hydrating</li><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Impressive shade range</li><li class='list-item list-item-pros'>Packed with skincare</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Smaller amount of product in the compact format</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9JXffQaMPHbrFwyHUNLfNk" name="Perdita Nouril wearing Sculpted By Aimee Cream Cushion Foundation" alt="Sculpted By Aimee Cream Cushion Foundation" src="https://cdn.mos.cms.futurecdn.net/9JXffQaMPHbrFwyHUNLfNk-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>This has been my go-to foundation for more than a year, thanks to its impressive staying power. Powered by long-wear polymers, it lasts from the school run through to pub drinks without fading or slipping. It also gives skin a healthy, <a href="https://www.whowhatwear.com/uk/best-glowing-foundations">natural-looking glow</a>, while the buildable coverage allows you to dial up the finish as needed. The compact's clever mesh applicator dispenses just the right amount of product, making application virtually foolproof. Best of all, the creamy texture feels comfortable and hydrating without tipping into greasy territory, making it an excellent choice for combination skin.</p><h2 id="2-dior-forever-skin-glow">2. Dior Forever Skin Glow</h2>        <div class="featured_product_block featured_block_standard" data-id="558c0ddc-36cf-432b-a398-4e13d99c1132">            <a href="https://www.sephora.co.uk/p/dior-dior-forever-skin-glow-foundation-24h-wear-radiant-finish" data-model-name="Forever Skin Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tMr5EQ2ziqoApwSjxsbUob.jpg" alt="Dior Dior Forever Skin Glow Foundation - 24h Wear Radiant Finish" /><span class='featured__label standard__label'>Best for Sensitive Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Forever Skin Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Resistant to heat and humidity</li><li class='list-item list-item-pros'>Lightweight</li><li class='list-item list-item-pros'>Contains hyaluronic acid, niacinamide and peptides</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier side </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cfLA9uSz9Nuu7mpn45g4dn" name="Perdita Nouril wearing Dior Forever Skin Glow" alt="Dior Forever Skin Glow" src="https://cdn.mos.cms.futurecdn.net/cfLA9uSz9Nuu7mpn45g4dn-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>If your skin is on the <a href="https://www.whowhatwear.com/sensitive-skin-skincare">sensitive</a> side, I can't recommend this foundation highly enough. It has a lightweight, almost serum-like texture that glides onto skin effortlessly, yet still delivers impressive coverage. It blends seamlessly and, while easy to build, a single layer is enough to leave skin looking radiant, fresh and naturally dewy. The formula is packed with <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a> to boost hydration and <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a>, a gentle anti-inflammatory ingredient that helps strengthen the skin barrier. When it comes to sun protection, it also delivers with SPF 25 and PA+++, offering a reassuring level of daily UV defence.</p><h2 id="3-nars-pure-radiant-tinted-moisturiser-spf30">3. Nars Pure Radiant Tinted Moisturiser SPF30</h2>        <div class="featured_product_block featured_block_standard" data-id="124bbc1c-adae-4e33-aef0-7d772312d459">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-pure-radiant-tinted-moisturiser-spf30-pa-various-shades/10596854/" data-model-name="Pure Radiant Tinted Moisturiser SPF30/pa+++" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:290,l:0,cw:1500,ch:1500,q:80/hyBn3AEYXL2mheiwqSH2Xh.webp" alt="Nars Pure Radiant Tinted Moisturiser Spf30/pa+++ Finland" /><span class='featured__label standard__label'>Best for mature skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Pure Radiant Tinted Moisturiser SPF30/pa+++</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains vitamin C</li><li class='list-item list-item-pros'>Great coverage</li><li class='list-item list-item-pros'>Hydrating</li><li class='list-item list-item-pros'>Moves with skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Tricky to blend with fingers</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3iaUdmhRPbXDDwjvkyMbgB" name="Perdita Nouril wearing Nars Tinted Moisturiser" alt="Nars tinted moisturiser" src="https://cdn.mos.cms.futurecdn.net/3iaUdmhRPbXDDwjvkyMbgB-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>A bestseller for good reason, this may technically be a <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturiser">tinted moisturiser</a>, but I found the coverage rivals that of many foundations. Alongside SPF 30, the formula contains <a href="https://www.whowhatwear.com/uk/best-vitamin-c-serums">vitamin C</a> to help defend against environmental aggressors and brighten uneven skin tone, while French Polynesian Kopara delivers a boost of hydration and helps keep skin feeling comfortable throughout the day. It also has an impressively flexible texture that moves with the skin, so I found it didn't settle into my fine lines as the day wore on. It's perfect for hot weather, too, as it feels incredibly lightweight.</p><h2 id="4-tom-ford-architecture-radiance-hydrating-foundation-spf50">4. Tom Ford Architecture Radiance Hydrating Foundation SPF50+</h2>        <div class="featured_product_block featured_block_standard" data-id="e45cc82b-c63f-491c-b335-9a127f13fe8f">            <a href="https://www.lookfantastic.com/p/tom-ford-architecture-radiance-hydrating-foundation-30ml-various-shades/17170242/" data-model-name="Architecture Radiance Hydrating Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oG4ZNgk7MuH4w6DEnYV7tR.webp" alt="Tom Ford Architecture Radiance Hydrating Foundation 30ml (various Shades) 5.5w Bone" /><span class='featured__label standard__label'>Best for dry skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford </div>                                        <div class="featured__title">Architecture Radiance Hydrating Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great for dry skin</li><li class='list-item list-item-pros'>High-level protection</li><li class='list-item list-item-pros'>Sweat and waterproof</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="LXj8mgGKvZkHXvnGcW4a6P" name="Perdita Nouril wearing Tom Ford Architecture Radiance Hydrating Foundation SPF 50+," alt="Tom Ford Architecture Radiance Hydrating Foundation SPF 50+," src="https://cdn.mos.cms.futurecdn.net/LXj8mgGKvZkHXvnGcW4a6P-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/" target="_blank">@perditanouril</a>)</span></figcaption></figure><p>What immediately sets this foundation apart is its SPF 50 status—a level of protection that's surprisingly rare in complexion products. It blends beautifully, feels creamy yet lightweight on the skin and leaves behind a radiant, healthy-looking glow. What impressed me most, however, was just how hydrating it is; you could easily skip moisturiser and apply it straight after your sunscreen. It's also resistant to sweat, water and humidity, yet manages to avoid the cakey, heavy feel that often comes with long-wear formulas. Yes, it's an investment, but if sun protection is a priority and you've found other foundations fall short, this one is well worth considering.</p><h2 id="5-eborian-cc-creme">5. Eborian CC Creme </h2>        <div class="featured_product_block featured_block_standard" data-id="5c56eaad-5bb0-43b2-b0b6-8202bf48504d">            <a href="https://www.lookfantastic.com/p/erborian-cc-creme-40ml/17070495/" data-model-name="Erborian CC Creme" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:282,l:0,cw:1500,ch:1500,q:80/manDQ4ZMFu7YMsTbF6bYjb.webp" alt="Erborian Cc Creme 40ml Caramel" /><span class='featured__label standard__label'>Best for barely-there coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Erborian</div>                                        <div class="featured__title">CC Creme</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Good for sensitive skin</li><li class='list-item list-item-pros'>Lightweight</li><li class='list-item list-item-pros'>Real skin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="A9rWVm6uuAK8btN3UYUyyY" name="Perdita Nouril wearing Eborian cc Creme" alt="Eborian CC creme" src="https://cdn.mos.cms.futurecdn.net/A9rWVm6uuAK8btN3UYUyyY-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>If you're after that elusive "your skin but better" finish, this CC cream is hard to beat. Lightweight and easy to apply, it evens out redness, smooths tone and delivers a healthy, natural-looking glow without ever feeling heavy. The coverage sits somewhere between a tinted moisturiser and a foundation, making it ideal for days when you want a bit of polish without looking overly made up. Better still, it combines skincare benefits with broad-spectrum sun protection, so your complexion looks fresher while staying shielded from daily UV exposure. For the laid-back days, or when I really don't want my makeup to take centre stage, then this is a winner. </p><h2 id="6-laura-mercier-tinted-moisturiser">6. Laura Mercier Tinted Moisturiser </h2>        <div class="featured_product_block featured_block_standard" data-id="5673fb98-189f-4c64-b899-6a7f2f664479">            <a href="https://www.lookfantastic.com/p/laura-mercier-tinted-moisturiser-natural-dewy-spf-30-45ml-various-shades/15615833/" data-model-name="Tinted Moisturiser Natural Dewy SPF 30 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tsNGfTLvJ9hW8zHevXXdpQ.webp" alt="Laura Mercier Tinted Moisturiser Natural Dewy Spf 30 45ml (various Shades) 3n Sand" /><span class='featured__label standard__label'>Best for fine lines </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laura Mercier</div>                                        <div class="featured__title">Tinted Moisturiser Natural Dewy SPF 30 </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Beauty skin-like glow</li><li class='list-item list-item-pros'>Easy to blend and apply with fingers</li><li class='list-item list-item-pros'>Creamy, hydrating finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too oily for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="itkpPKKgnhUwdny4NuTWpj" name="Perdita Nouril wearing Laura Mercier Tinted Moisturiser" alt="Laura Mercier Tinted Moisturiser" src="https://cdn.mos.cms.futurecdn.net/itkpPKKgnhUwdny4NuTWpj-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>Part skincare, part makeup, this is infused with raspberry leaf extract and prebiotics to deliver lasting hydration, while black grape pomace helps blur the appearance of uneven texture and white rose extract nourishes the skin. The lightweight, flexible formula sits beautifully on the skin, and I loved how it resisted the tendency to settle into fine lines. It really helped to give my skin a healthy glow. </p><h2 id="7-fenty-skin-hydra-vizor-huez-tinted-moisturiser-broad-spectrum-mineral-spf-30-sunscreen">7. Fenty Skin Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF 30 Sunscreen</h2>        <div class="featured_product_block featured_block_standard" data-id="cec862b6-1f55-4db5-9b8f-d00aafc33ba1">            <a href="https://www.lookfantastic.com/p/fenty-skin-hydra-vizor-huez-tinted-moisturiser-broad-spectrum-mineral-spf-30-sunscreen-50ml-various-shades/15654591/" data-model-name="Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF30 Sunscreen  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:325,l:0,cw:1500,ch:1500,q:80/L6wyBqmnrHyNFX3s4z6VJL.jpg" alt="foundation with spf" /><span class='featured__label standard__label'>Best for dull skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty</div>                                        <div class="featured__title">Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF30 Sunscreen  </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great protection</li><li class='list-item list-item-pros'>Contains niacinamide, hyaluronic acid and Kalahari melon extracts</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not hugely buildable </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="MvDkhjBL3oJNgpbjhiRX46" name="Perdita Nouril wearing Fenty Skin Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF 30 Sunscreen" alt="Fenty Skin Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF 30 Sunscreen" src="https://cdn.mos.cms.futurecdn.net/MvDkhjBL3oJNgpbjhiRX46-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>This was brilliant at dialling up my glow. The pigment blend helps to tone down dullness and redness while still letting your natural radiance shine through. The shade range is strong, with a thoughtful focus on undertones. The coverage is lightweight and more sheer than buildable, but it really delivers when it comes to luminosity and a healthy-looking finish. </p><h3 class="article-body__section" id="section-will-using-spf-in-foundation-increase-my-overall-protection"><span>Will Using SPF in Foundation Increase My Overall Protection? </span></h3><p>While it might sound logical, <strong>Dr Mahto</strong> says you cannot mathematically stack UV filters. "Wearing a factor 30 foundation over a factor 30 sunscreen will only ever provide a maximum of factor 30 protection." However, she adds that layering them is still highly recommended. "The makeup helps catch any areas you may have missed and somewhat compensates for the common habit of under-applying primary sunscreen," she adds. </p><h3 class="article-body__section" id="section-can-you-wear-sunscreen-and-foundation-together"><span>Can You Wear Sunscreen and Foundation Together? </span></h3><p>"Absolutely," says <strong>Dr Mahto</strong>. Simply apply your sunscreen as the final step of your <a href="https://www.whowhatwear.com/perfect-skincare-routine">skincare routine</a>, allow it a minute or two to fully absorb and form a film, and then apply your foundation smoothly over the top.</p><h3 class="article-body__section" id="section-is-spf-in-foundation-good-for-ageing-skin"><span>Is SPF in Foundation Good for Ageing Skin? </span></h3><p>The added sun protection in foundation is certainly beneficial for ageing skin, <strong>Dr Mahto</strong> reveals. "The iron oxides often found in tinted makeup help block the visible light that can exacerbate stubborn pigmentation. However, it should only ever be viewed as a helpful secondary layer of defence, rather than your primary anti-ageing shield," she reveals. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-foundations-with-sunscreen</link>
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                            <![CDATA[ Lightweight, buildable and protective. ]]>
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                                                                        <pubDate>Sun, 14 Jun 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Jun 2026 12:48:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Perdita Nouril ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Y5sR9jdM9iPM8E8AKgPvqM-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Perdita Nouril is a London-based beauty editor with over 15 years of experience in beauty and health media. She is widely regarded as a trusted authority, known for her ability to spot emerging trends and translate complex scientific insights into clear, consumer-friendly advice. She also regularly conducts in-depth interviews with high-profile celebrities, offering insight into their health and beauty routines and personal philosophies.&lt;/p&gt;&lt;p&gt;A graduate of the University of Nottingham, her work has appeared in leading national newspapers and magazines, including The Telegraph, Sunday Times Style, Harper’s Bazaar, Vogue, Grazia, Stylist, Refinery29 and Vice. Perdita currently serves as Beauty Editor at Women’s Health UK and Grooming Editor at Men’s Health UK. She is also the co-host of The Outspoken Beauty Podcast.&lt;/p&gt;&lt;p&gt;Adept at exploring the colossal world of beauty, she loves to scratch beneath the surface to debunk the myths, decode the science and challenge traditional notions of beauty. You can always find her preaching sermons on the power of a red lip, extolling the virtues of a decent serum and championing the very best female beauty founders.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[foundation with sunscreen]]></media:description>                                                            <media:text><![CDATA[foundation with sunscreen]]></media:text>
                                <media:title type="plain"><![CDATA[foundation with sunscreen]]></media:title>
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                                <p>We all love a multitasking beauty product, don't we? Whether it's a lip-and-cheek stain, a colour-correcting <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> or a hardworking multi-stick, products that streamline your routine while saving time and money are always welcome. But what about <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> with <a href="https://www.whowhatwear.com/best-spf-for-face">sunscreen</a>? Can one product really do the job of both?</p><p>I put the question to my go-to dermatologist, <a href="https://selflondon.com/" target="_blank"><strong>Dr Anjali Mahto, founder of Self London</strong></a>, who delivered a reality check. "Foundation with added UV filters absolutely does not replace your dedicated, broad-spectrum sunscreen," she explains, adding that the reason is simple: people rarely apply makeup thickly or evenly enough to achieve the level of protection stated on the bottle.</p><p>The good news? <strong>Dr Mahto</strong> reveals that the added sun protection in foundation does still offer meaningful benefits, particularly for ageing skin. "The iron oxides often found in tinted makeup help block the visible light that can exacerbate stubborn pigmentation." Just remember that foundation with SPF should be viewed as a useful secondary layer of defence rather than your primary shield.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4284px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HcCCZvReZqvpxLwE9kHZSL" name="foundations" alt="foundation with sunscreen" src="https://cdn.mos.cms.futurecdn.net/HcCCZvReZqvpxLwE9kHZSL-1920-80.jpg" mos="" align="middle" fullscreen="" width="4284" height="5712" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/?hl=en">@perditanouril</a>)</span></figcaption></figure><p>That said, today's formulas are more sophisticated than ever. Alongside broad-spectrum UV protection, many <a href="https://www.whowhatwear.com/beauty/makeup/best-new-gen-foundations">new-gen foundations</a> now contain hydrating ingredients, antioxidants and skin-perfecting pigments that help create a smoother, healthier-looking complexion.</p><p>For extra points, look for formulas featuring a PA++++ rating. Developed in Asia and commonly found in <a href="https://www.whowhatwear.com/beauty/skin/k-beauty-skincare-routines">K-beauty products</a>, the PA (Protection Grade of UVA) system indicates a very high level of protection against UVA rays—the ones responsible for wrinkles, pigmentation and other signs of premature ageing.</p><p>And if you're wondering how to reapply SPF over makeup, <strong>Dr Mahto</strong> has some sage advice. "Using a dedicated <a href="https://www.whowhatwear.com/beauty/skin/best-spf-sprays">sunscreen mist</a> or a sunscreen-containing setting spray is the most convenient, hygienic method. Alternatively, you can use a translucent sunscreen powder or gently dab a lightweight sunscreen fluid over your skin, being careful to press rather than drag."</p><p>Not sure which formula is worth your money? I've tested more than 20 foundations with sunscreen, and these are the seven that make the cut.</p><h3 class="article-body__section" id="section-how-i-tested"><span>How I Tested</span></h3><p>To find the best foundations with sunscreen, I tested each foundation for a few days, paying close attention to how it performed in everyday wear rather than just after the first application. I assessed coverage, finish and longevity, looking for formulas that evened out skin tone without feeling heavy, cakey or uncomfortable. Particular attention was paid to how well each product blended, whether it layered successfully over sunscreen and skincare, and how it wore throughout the day.</p><p>Because sun protection is a key selling point, I also considered SPF level and any additional UVA protection, such as a PA rating. Extra credit was given to formulas that offered skincare benefits, including hydration, antioxidant protection and <a href="https://www.whowhatwear.com/best-skin-barrier-products">barrier support</a>. Overall, ease of application, comfort, wear time and the ability to deliver both a polished complexion and reliable daily sun protection were the deciding factors in my final selections.</p><h3 class="article-body__section" id="section-best-foundations-with-spf"><span>Best Foundations with SPF</span></h3><ul><li><strong>Best Overall</strong>: <a href="https://www.sculptedbyaimee.com/en-gb/products/cream-cushion-foundation" target="_blank">Sculpted by Aimee Cushion Compact</a>, £28</li><li><strong>Best for Sensitive Skin</strong>: <a href="https://www.sephora.co.uk/p/dior-dior-forever-skin-glow-foundation-24h-wear-radiant-finish" target="_blank">Dior Forever Skin Glow</a>, £52</li><li><strong>Best for Mature Skin:</strong> <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/pure-radiant-tinted-moisturiser-UK200010393.html" target="_blank">Nars Pure Radiant Tinted Moisturiser SPF30</a>, £40</li><li><strong>Best for Dry Skin</strong>: <a href="https://www.tomfordbeauty.co.uk/product/architecture-radiance-hydrating-foundation-spf-50" target="_blank">Tom Ford Architecture Radiance Hydrating Foundation</a>, £76</li><li><strong>Best for Dull Skin:</strong> <a href="https://www.lookfantastic.com/p/fenty-skin-hydra-vizor-huez-tinted-moisturiser-broad-spectrum-mineral-spf-30-sunscreen-50ml-various-shades/15654591/" target="_blank">Fenty Skin Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF 30 Sunscreen</a>, £32</li><li><strong>Best for a Barely-There Finish:</strong><a href="https://www.lookfantastic.com/p/erborian-cc-creme-40ml/17070495/" target="_blank"><strong> </strong>Eborian CC Creme</a>, £38</li><li><strong>Best for Fine Lines: </strong><a href="https://www.lookfantastic.com/p/laura-mercier-tinted-moisturiser-natural-dewy-spf-30-45ml-various-shades/15615833/" target="_blank">Laura Mercier Tinted Moisturiser</a>, £39</li></ul><h2 id="1-sculpted-by-aimee-cushion-compact">1. Sculpted By Aimee Cushion Compact </h2>        <div class="featured_product_block featured_block_standard" data-id="80b2545b-405b-4549-b58c-ce066284a0f0">            <a href="https://www.sculptedbyaimee.com/en-gb/products/cream-cushion-foundation" data-model-name="Cream Cushion Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TmHM6uBinW2qViYMWJTRhE.png" alt="Cream Cushion Foundation" /><span class='featured__label standard__label'>Best Overall </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted By Aimee</div>                                        <div class="featured__title">Cream Cushion Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting</li><li class='list-item list-item-pros'>Hydrating</li><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Impressive shade range</li><li class='list-item list-item-pros'>Packed with skincare</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Smaller amount of product in the compact format</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9JXffQaMPHbrFwyHUNLfNk" name="Perdita Nouril wearing Sculpted By Aimee Cream Cushion Foundation" alt="Sculpted By Aimee Cream Cushion Foundation" src="https://cdn.mos.cms.futurecdn.net/9JXffQaMPHbrFwyHUNLfNk-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>This has been my go-to foundation for more than a year, thanks to its impressive staying power. Powered by long-wear polymers, it lasts from the school run through to pub drinks without fading or slipping. It also gives skin a healthy, <a href="https://www.whowhatwear.com/uk/best-glowing-foundations">natural-looking glow</a>, while the buildable coverage allows you to dial up the finish as needed. The compact's clever mesh applicator dispenses just the right amount of product, making application virtually foolproof. Best of all, the creamy texture feels comfortable and hydrating without tipping into greasy territory, making it an excellent choice for combination skin.</p><h2 id="2-dior-forever-skin-glow">2. Dior Forever Skin Glow</h2>        <div class="featured_product_block featured_block_standard" data-id="558c0ddc-36cf-432b-a398-4e13d99c1132">            <a href="https://www.sephora.co.uk/p/dior-dior-forever-skin-glow-foundation-24h-wear-radiant-finish" data-model-name="Forever Skin Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tMr5EQ2ziqoApwSjxsbUob.jpg" alt="Dior Dior Forever Skin Glow Foundation - 24h Wear Radiant Finish" /><span class='featured__label standard__label'>Best for Sensitive Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Forever Skin Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Resistant to heat and humidity</li><li class='list-item list-item-pros'>Lightweight</li><li class='list-item list-item-pros'>Contains hyaluronic acid, niacinamide and peptides</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier side </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cfLA9uSz9Nuu7mpn45g4dn" name="Perdita Nouril wearing Dior Forever Skin Glow" alt="Dior Forever Skin Glow" src="https://cdn.mos.cms.futurecdn.net/cfLA9uSz9Nuu7mpn45g4dn-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>If your skin is on the <a href="https://www.whowhatwear.com/sensitive-skin-skincare">sensitive</a> side, I can't recommend this foundation highly enough. It has a lightweight, almost serum-like texture that glides onto skin effortlessly, yet still delivers impressive coverage. It blends seamlessly and, while easy to build, a single layer is enough to leave skin looking radiant, fresh and naturally dewy. The formula is packed with <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a> to boost hydration and <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a>, a gentle anti-inflammatory ingredient that helps strengthen the skin barrier. When it comes to sun protection, it also delivers with SPF 25 and PA+++, offering a reassuring level of daily UV defence.</p><h2 id="3-nars-pure-radiant-tinted-moisturiser-spf30">3. Nars Pure Radiant Tinted Moisturiser SPF30</h2>        <div class="featured_product_block featured_block_standard" data-id="124bbc1c-adae-4e33-aef0-7d772312d459">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-pure-radiant-tinted-moisturiser-spf30-pa-various-shades/10596854/" data-model-name="Pure Radiant Tinted Moisturiser SPF30/pa+++" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:290,l:0,cw:1500,ch:1500,q:80/hyBn3AEYXL2mheiwqSH2Xh.webp" alt="Nars Pure Radiant Tinted Moisturiser Spf30/pa+++ Finland" /><span class='featured__label standard__label'>Best for mature skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Pure Radiant Tinted Moisturiser SPF30/pa+++</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains vitamin C</li><li class='list-item list-item-pros'>Great coverage</li><li class='list-item list-item-pros'>Hydrating</li><li class='list-item list-item-pros'>Moves with skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Tricky to blend with fingers</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3iaUdmhRPbXDDwjvkyMbgB" name="Perdita Nouril wearing Nars Tinted Moisturiser" alt="Nars tinted moisturiser" src="https://cdn.mos.cms.futurecdn.net/3iaUdmhRPbXDDwjvkyMbgB-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>A bestseller for good reason, this may technically be a <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturiser">tinted moisturiser</a>, but I found the coverage rivals that of many foundations. Alongside SPF 30, the formula contains <a href="https://www.whowhatwear.com/uk/best-vitamin-c-serums">vitamin C</a> to help defend against environmental aggressors and brighten uneven skin tone, while French Polynesian Kopara delivers a boost of hydration and helps keep skin feeling comfortable throughout the day. It also has an impressively flexible texture that moves with the skin, so I found it didn't settle into my fine lines as the day wore on. It's perfect for hot weather, too, as it feels incredibly lightweight.</p><h2 id="4-tom-ford-architecture-radiance-hydrating-foundation-spf50">4. Tom Ford Architecture Radiance Hydrating Foundation SPF50+</h2>        <div class="featured_product_block featured_block_standard" data-id="e45cc82b-c63f-491c-b335-9a127f13fe8f">            <a href="https://www.lookfantastic.com/p/tom-ford-architecture-radiance-hydrating-foundation-30ml-various-shades/17170242/" data-model-name="Architecture Radiance Hydrating Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oG4ZNgk7MuH4w6DEnYV7tR.webp" alt="Tom Ford Architecture Radiance Hydrating Foundation 30ml (various Shades) 5.5w Bone" /><span class='featured__label standard__label'>Best for dry skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford </div>                                        <div class="featured__title">Architecture Radiance Hydrating Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great for dry skin</li><li class='list-item list-item-pros'>High-level protection</li><li class='list-item list-item-pros'>Sweat and waterproof</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="LXj8mgGKvZkHXvnGcW4a6P" name="Perdita Nouril wearing Tom Ford Architecture Radiance Hydrating Foundation SPF 50+," alt="Tom Ford Architecture Radiance Hydrating Foundation SPF 50+," src="https://cdn.mos.cms.futurecdn.net/LXj8mgGKvZkHXvnGcW4a6P-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/" target="_blank">@perditanouril</a>)</span></figcaption></figure><p>What immediately sets this foundation apart is its SPF 50 status—a level of protection that's surprisingly rare in complexion products. It blends beautifully, feels creamy yet lightweight on the skin and leaves behind a radiant, healthy-looking glow. What impressed me most, however, was just how hydrating it is; you could easily skip moisturiser and apply it straight after your sunscreen. It's also resistant to sweat, water and humidity, yet manages to avoid the cakey, heavy feel that often comes with long-wear formulas. Yes, it's an investment, but if sun protection is a priority and you've found other foundations fall short, this one is well worth considering.</p><h2 id="5-eborian-cc-creme">5. Eborian CC Creme </h2>        <div class="featured_product_block featured_block_standard" data-id="5c56eaad-5bb0-43b2-b0b6-8202bf48504d">            <a href="https://www.lookfantastic.com/p/erborian-cc-creme-40ml/17070495/" data-model-name="Erborian CC Creme" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:282,l:0,cw:1500,ch:1500,q:80/manDQ4ZMFu7YMsTbF6bYjb.webp" alt="Erborian Cc Creme 40ml Caramel" /><span class='featured__label standard__label'>Best for barely-there coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Erborian</div>                                        <div class="featured__title">CC Creme</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Good for sensitive skin</li><li class='list-item list-item-pros'>Lightweight</li><li class='list-item list-item-pros'>Real skin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="A9rWVm6uuAK8btN3UYUyyY" name="Perdita Nouril wearing Eborian cc Creme" alt="Eborian CC creme" src="https://cdn.mos.cms.futurecdn.net/A9rWVm6uuAK8btN3UYUyyY-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>If you're after that elusive "your skin but better" finish, this CC cream is hard to beat. Lightweight and easy to apply, it evens out redness, smooths tone and delivers a healthy, natural-looking glow without ever feeling heavy. The coverage sits somewhere between a tinted moisturiser and a foundation, making it ideal for days when you want a bit of polish without looking overly made up. Better still, it combines skincare benefits with broad-spectrum sun protection, so your complexion looks fresher while staying shielded from daily UV exposure. For the laid-back days, or when I really don't want my makeup to take centre stage, then this is a winner. </p><h2 id="6-laura-mercier-tinted-moisturiser">6. Laura Mercier Tinted Moisturiser </h2>        <div class="featured_product_block featured_block_standard" data-id="5673fb98-189f-4c64-b899-6a7f2f664479">            <a href="https://www.lookfantastic.com/p/laura-mercier-tinted-moisturiser-natural-dewy-spf-30-45ml-various-shades/15615833/" data-model-name="Tinted Moisturiser Natural Dewy SPF 30 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tsNGfTLvJ9hW8zHevXXdpQ.webp" alt="Laura Mercier Tinted Moisturiser Natural Dewy Spf 30 45ml (various Shades) 3n Sand" /><span class='featured__label standard__label'>Best for fine lines </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laura Mercier</div>                                        <div class="featured__title">Tinted Moisturiser Natural Dewy SPF 30 </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Beauty skin-like glow</li><li class='list-item list-item-pros'>Easy to blend and apply with fingers</li><li class='list-item list-item-pros'>Creamy, hydrating finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too oily for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="itkpPKKgnhUwdny4NuTWpj" name="Perdita Nouril wearing Laura Mercier Tinted Moisturiser" alt="Laura Mercier Tinted Moisturiser" src="https://cdn.mos.cms.futurecdn.net/itkpPKKgnhUwdny4NuTWpj-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>Part skincare, part makeup, this is infused with raspberry leaf extract and prebiotics to deliver lasting hydration, while black grape pomace helps blur the appearance of uneven texture and white rose extract nourishes the skin. The lightweight, flexible formula sits beautifully on the skin, and I loved how it resisted the tendency to settle into fine lines. It really helped to give my skin a healthy glow. </p><h2 id="7-fenty-skin-hydra-vizor-huez-tinted-moisturiser-broad-spectrum-mineral-spf-30-sunscreen">7. Fenty Skin Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF 30 Sunscreen</h2>        <div class="featured_product_block featured_block_standard" data-id="cec862b6-1f55-4db5-9b8f-d00aafc33ba1">            <a href="https://www.lookfantastic.com/p/fenty-skin-hydra-vizor-huez-tinted-moisturiser-broad-spectrum-mineral-spf-30-sunscreen-50ml-various-shades/15654591/" data-model-name="Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF30 Sunscreen  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:325,l:0,cw:1500,ch:1500,q:80/L6wyBqmnrHyNFX3s4z6VJL.jpg" alt="foundation with spf" /><span class='featured__label standard__label'>Best for dull skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty</div>                                        <div class="featured__title">Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF30 Sunscreen  </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great protection</li><li class='list-item list-item-pros'>Contains niacinamide, hyaluronic acid and Kalahari melon extracts</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not hugely buildable </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="MvDkhjBL3oJNgpbjhiRX46" name="Perdita Nouril wearing Fenty Skin Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF 30 Sunscreen" alt="Fenty Skin Hydra Vizor Huez Tinted Moisturiser Broad Spectrum Mineral SPF 30 Sunscreen" src="https://cdn.mos.cms.futurecdn.net/MvDkhjBL3oJNgpbjhiRX46-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/perditanouril/">@perditanouril</a>)</span></figcaption></figure><p>This was brilliant at dialling up my glow. The pigment blend helps to tone down dullness and redness while still letting your natural radiance shine through. The shade range is strong, with a thoughtful focus on undertones. The coverage is lightweight and more sheer than buildable, but it really delivers when it comes to luminosity and a healthy-looking finish. </p><h3 class="article-body__section" id="section-will-using-spf-in-foundation-increase-my-overall-protection"><span>Will Using SPF in Foundation Increase My Overall Protection? </span></h3><p>While it might sound logical, <strong>Dr Mahto</strong> says you cannot mathematically stack UV filters. "Wearing a factor 30 foundation over a factor 30 sunscreen will only ever provide a maximum of factor 30 protection." However, she adds that layering them is still highly recommended. "The makeup helps catch any areas you may have missed and somewhat compensates for the common habit of under-applying primary sunscreen," she adds. </p><h3 class="article-body__section" id="section-can-you-wear-sunscreen-and-foundation-together"><span>Can You Wear Sunscreen and Foundation Together? </span></h3><p>"Absolutely," says <strong>Dr Mahto</strong>. Simply apply your sunscreen as the final step of your <a href="https://www.whowhatwear.com/perfect-skincare-routine">skincare routine</a>, allow it a minute or two to fully absorb and form a film, and then apply your foundation smoothly over the top.</p><h3 class="article-body__section" id="section-is-spf-in-foundation-good-for-ageing-skin"><span>Is SPF in Foundation Good for Ageing Skin? </span></h3><p>The added sun protection in foundation is certainly beneficial for ageing skin, <strong>Dr Mahto</strong> reveals. "The iron oxides often found in tinted makeup help block the visible light that can exacerbate stubborn pigmentation. However, it should only ever be viewed as a helpful secondary layer of defence, rather than your primary anti-ageing shield," she reveals. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I Hate the Feeling of Too Much Makeup on My Face—These Are the Products I Swear By ]]></title>
                                                                                                <dc:content><![CDATA[ <p>The best part about being a beauty writer is, hands down, trying the latest <a href="https://www.whowhatwear.com/uk/best-makeup-brands">makeup</a> products. Between <a href="https://www.whowhatwear.com/uk/best-foundations">foundations</a>, <a href="https://www.whowhatwear.com/uk/tag/blush">blushers</a>, <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzers</a>, and <a href="https://www.whowhatwear.com/uk/beauty/makeup/best-highlighters">highlighters</a>, something new lands on my desk almost every week. And although I’m very grateful for this and would never, ever take it for granted, I do have a confession to make: I’m extremely lazy when it comes to my <a href="https://www.whowhatwear.com/beauty/spring-summer-2026-beauty-trends">beauty</a> routines, so anything that requires too much effort usually doesn’t keep my attention for very long. But if there’s one product that gets a yes from me almost every time, it’s a multi-use makeup stick. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="DmWfnwFp6y8vnznadCRjEG" name="best multi use makeup sticks" alt="best multi use makeup sticks" src="https://cdn.mos.cms.futurecdn.net/DmWfnwFp6y8vnznadCRjEG-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-glassy-glow-stick-E000001566.html" target="_blank"><em>Dior's Glassy Multi-Use Glow Stick (£37).</em></a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Easy to use, requiring minimal effort, and with the ability to take them with you on the go, multi-use sticks make up the bulk of my cosmetics pouch. And they're especially useful in <a href="https://www.whowhatwear.com/beauty/skin/summer-skincare-sets-2026">summer</a>, when I want to avoid layering too many heavy complexion products when it’s hot outside. Whether I’m heading to the office, a night out or on a tropical holiday, these hybrid products make getting ready quick, simple, and also help my makeup look natural and glowy instead of cakey or too “overdone”. <br /><br />Now, I’m well aware that the sheer number of makeup sticks on the market can be very overwhelming. But luckily for you, I’ve tried hundreds of them, so to help sift through the noise, I’ve decided to focus on the seven stand-out multi-use makeup sticks that I’ve tried. </p><p>From foundation-concealer hybrids that will give you a seamless base, to <a href="https://www.whowhatwear.com/beauty/makeup/best-blonzers">blonzers</a> that will make everyone think you’ve just come back from a sun-soaked getaway, keep scrolling to discover the best multi-use makeup sticks according to a beauty writer. </p><h3 class="article-body__section" id="section-the-best-multi-use-makeup-sticks"><span>The Best Multi-Use Makeup Sticks</span></h3><ul><li><strong>Best Overall Multi-Use Stick: </strong><a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" target="_blank">Merit Beauty The Minimalist Stick (£34)</a></li><li><strong>Best Luxury Multi-Use Stick: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-glassy-glow-stick-E000001566.html" target="_blank">Dior Glassy Multi-Use Glow Stick (£37)</a></li><li><strong>Best Affordable Multi-Use Stick: </strong><a href="https://www.lookfantastic.com/p/maybelline-new-york-lifter-stix-multi-use-our-stick-various-shades/15921931/" target="_blank">Maybelline Lifter Multi-Use Stix (£10)</a></li><li><strong>Best Multi-Use Complexion Stick: </strong><a href="https://iliabeauty.com/en-gb/products/skin-rewind-complexion-stick-foundation-concealer?" target="_blank">Ilia Skin Rewind Complexion Stick (£48)</a></li><li><strong>Best Multi-Use Cheek Stick: </strong><a href="https://www.lookfantastic.com/p/nars-cosmetics-the-multiple-various-shades/10449356/">NARS The Multiple Stick (£33)</a></li></ul><h2 id="1-merit-beauty-the-minimalist-perfecting-complexion-stick">1. Merit Beauty The Minimalist Perfecting Complexion Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="24e7563c-3616-466d-822a-146c7285cac9">            <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ehGFH9BkRrso8SC7zWbtUi.jpg" alt="Merit Beauty, The Minimalist Perfecting Complexion Stick" /><span class='featured__label standard__label'>Best Overall Multi-Use Makeup Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Foundation. concealer, bronzer, contour, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>30<br /><br />Known as the product that will replace both your foundation and concealer in your makeup bag, <a href="https://www.whowhatwear.com/best-merit-beauty-products">Merit’s</a> The Minimalist complexion stick is owned by almost every beauty editor I know. With the high coverage of a concealer but the smoothness of a foundation, you apply it precisely onto skin where you need it, making it ideal for those of us who don’t love the feeling of heavy products on our face. And the creaminess and blendability of this stick doesn’t just limit it to a complexion product; it also works extremely well as a bronzer and contour for those looking for a natural, “no-makeup” makeup look. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Smaller stick allows for precise application </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dry skin types may require more skin prep for the waxy formula to work</li></ul></div></div>            </div>        </div><h2 id="2-dior-glassy-multi-use-glow-stick">2. Dior Glassy Multi-Use Glow Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="a068542d-23cc-409f-9209-98f4c992db99">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-glassy-glow-stick-E000001566.html" data-model-name="Glassy Multi-Use Glow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q58ixihuNR8c47huZ9wpM5.jpg" alt="Dior, Glassy Multi-Use Glow Stick" /><span class='featured__label standard__label'>Best Luxury Multi-Use Makeup Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Glassy Multi-Use Glow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Blush, bronzer, highlighter, eyeshadow, lip topper<br /><strong></strong><br /><strong>No. of shades: </strong>8<br /><br />Summer is synonymous with glow, and Dior’s Glassy multi-use stick is an easy way to get a natural-looking sheen without all the fuss. As someone who prefers a more natural makeup look, I usually find highlighters too sparkly; however, this high-end beauty product gives my skin an instant glass-skin effect without heavy glitter chunks, unlike other glowy products. Available in eight shades, it can be used on the cheeks, eyes, lips, and even the décolletage, making it a luxury product that you’re sure to get your money’s worth out of. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides "glass-skin effect" without looking overly glittery</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can disrupt makeup when applied directly onto skin</li></ul></div></div>            </div>        </div><h2 id="3-maybelline-new-york-lifter-multi-use-stix">3. Maybelline New York Lifter Multi-Use Stix</h2>        <div class="featured_product_block featured_block_standard" data-id="993b2c4f-095e-4989-9cd2-00bbd626b61d">            <a href="https://www.lookfantastic.com/p/maybelline-new-york-lifter-stix-multi-use-our-stick-various-shades/15921931/" data-model-name="Lifter Multi-Use Stix" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SYzVo5HTdYVjnSeU7KU8oC.jpg" alt="Maybelline New York, Lifter Multi-Use Stix" /><span class='featured__label standard__label'>Best Affordable Multi-Use Makeup Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline New York</div>                                        <div class="featured__title">Lifter Multi-Use Stix</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Foundation. concealer, bronzer, contour, highlighter, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>8<br /><br />I’m a firm believer that spending more does not always equate to higher-quality makeup, and Maybelline New York’s Lifter Multi-Use Stix is a buildable formula that can be used in many different ways. This affordable multi-use stick features a sophisticated domed tip that’s perfect for applying to the hollows of the cheeks as bronzer or contour, under the eyes as concealer or all over the face as foundation. Not to mention that hydrating cranberry seed oil keeps it from looking dry or flaky on the skin. My only note would be that it dries down quickly, so get blending as soon as you apply it. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a light-to-medium coverage that can be built up with ease</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries quickly so it can look patchy if not blended out immediately </li></ul></div></div>            </div>        </div><h2 id="4-ilia-skin-rewind-complexion-stick">4. Ilia Skin Rewind Complexion Stick </h2>        <div class="featured_product_block featured_block_standard" data-id="251cfe71-263e-4c3d-9411-e235193c5c70">            <a href="https://iliabeauty.com/en-gb/products/skin-rewind-complexion-stick-foundation-concealer?" data-model-name="Skin Rewind Complexion Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PPbMEsM3n6kwjPxBHgmTAJ.jpg" alt="Ilia, Skin Rewind Complexion Stick" /><span class='featured__label standard__label'>Best Multi-Use Complexion Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ilia</div>                                        <div class="featured__title">Skin Rewind Complexion Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Foundation. concealer, bronzer, contour, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>42<br /><br />As someone with <a href="https://www.whowhatwear.com/best-eczema-creams">eczema</a> and extremely dry skin, finding products that are hydrating and gentle on my skin is always my top priority, so when I saw that Ilia’s Skin Rewind Complexion Stick claimed to “look like makeup, and act like skincare”, I knew I had to give it a try. With the ability to act as a foundation. concealer, bronzer, contour, or eyeshadow, this weightless formula uses a ceramide-peptide complex and butterfly lavender extract to soften fine lines, nourish the skin and blur pores. My favourite way to use the product? I use 39N all over my face as foundation, and then go in with 34N under my eyes as a brightening concealer. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skincare-infused formula that hydrates skin and blurs pores</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Thicker stick does not allow for precise application</li></ul></div></div>            </div>        </div><h2 id="5-nars-the-multiple-stick">5. NARS The Multiple Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="39304891-5867-4de2-aae1-f2f6d674bca6">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-the-multiple-various-shades/10449356/" data-model-name="The Multiple Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iVFrRZxSheUWyKSFMNzSRL.jpg" alt="Nars Cosmetics, The Multiple Stick" /><span class='featured__label standard__label'>Best Multi-Use Cheek Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars Cosmetics</div>                                        <div class="featured__title">The Multiple Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Blush, bronzer, lipstick, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>12<br /><br />It’s official, 2026 is the year of “blonzing”, and there’s no better way to hop on the trend than with a creamy, easy-to-blend product that can be used on the cheeks, lips, and eyes to create a cohesive look. <a href="https://www.whowhatwear.com/best-nars-products">Nars</a>' The Multiple Stick is a quick and easy-to-use product with a blurring, skin-finish that both oily and dry skin types will appreciate. I have the shade ‘Fierce’, which is a deep crimson hue that adds a natural-looking sun-kissed finish we often see in summer on my deeper skin tone, but without any risk of UV damage, of course. My only warning would be that it’s very pigmented, so apply with a light hand if you have a paler skin tone or prefer a more subtle flush of colour on the cheeks.  </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a soft-focus blurring effect that looks natural</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too pigmented for those who prefer a more subtle look</li></ul></div></div>            </div>        </div><h2 id="6-chanel-baume-essentiel-multi-use-glow-stick">6. Chanel Baume Essentiel Multi-Use Glow Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="d127fe82-dbf7-46d3-8be5-aba3edae7418">            <a href="https://www.chanel.com/gb/makeup/p/169055/baume-essentiel-multi-use-glow-stick/" data-model-name="Baume Essentiel Multi-Use Glow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fGkQjx3v4WStwG6zg9Z3NQ.jpg" alt="Chanel, Baume Essentiel Multi-Use Glow Stick" /><span class='featured__label standard__label'>Best Multi-Use Highlight Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Baume Essentiel Multi-Use Glow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Highlighter, blush, bronzer, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>5<br /><br />When summer comes around, finding products that give me a sheen without looking too unnatural becomes my top priority, and <a href="https://www.whowhatwear.com/uk/best-chanel-beauty-products">Chane</a>l’s Multi-Use Glow Stick makes my skin look plump and dewy without weighty clumps of glitter. I typically use it on the high points of my face, but I recently discovered how pretty it looks on the lips with a dark brown liner for summer evenings out. As someone with dry skin, I personally love how radiant and shiny this powder looks on my cheeks, eyes, and nose. However, if you’re not the biggest fan of an ultra-dewy finish, then I’d be very careful when using this product, as it can be very easy to overdo it.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides "glass-skin effect" </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dewy finish can feel sticky and get caught in hair etc</li></ul></div></div>            </div>        </div><h2 id="7-milk-makeup-lip-cheek-stick">7. Milk Makeup Lip + Cheek Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="534e7dc5-82ef-45e9-880e-052b255eea62">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/lip-cheek-UK200036004.html" data-model-name="Lip + Cheek Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hDAnDZQ6HbHtMzB363ZRzG.jpg" alt="Milk Makeup, Lip + Cheek Stick" /><span class='featured__label standard__label'>Best Travel Multi-Use Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Lip + Cheek Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Blush, bronzer, lipstick, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>11<br /><br />Perfect for on-the-go use, Milk Makeup’s Lip + Cheek Stick has a permanent place in my travel makeup bag. But don’t be fooled by the small size. It’s highly pigmented, buildable, and hydrating, which is perfect for the streamlined makeup routine I opt for on holiday. This 4-in-1 product can be used as a blush, bronzer, lipstick and eyeshadow, allowing you to create a cohesive look without having to pack hundreds of products.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable formula that lasts for hours on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can disrupt makeup when applied directly onto skin</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-how-i-tested"><span>How I Tested </span></h3><p>As a beauty writer, I’ve tested many multi-use makeup sticks over the years. To bring you the best, I evaluated the different ways each stick could be used on my face, their ability to blend seamlessly into my skin, and how easy they are to use. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-multi-use-makeup-sticks</link>
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                                                                        <pubDate>Sun, 07 Jun 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best multi use makeup sticks]]></media:description>                                                            <media:text><![CDATA[best multi use makeup sticks]]></media:text>
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                                <p>The best part about being a beauty writer is, hands down, trying the latest <a href="https://www.whowhatwear.com/uk/best-makeup-brands">makeup</a> products. Between <a href="https://www.whowhatwear.com/uk/best-foundations">foundations</a>, <a href="https://www.whowhatwear.com/uk/tag/blush">blushers</a>, <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzers</a>, and <a href="https://www.whowhatwear.com/uk/beauty/makeup/best-highlighters">highlighters</a>, something new lands on my desk almost every week. And although I’m very grateful for this and would never, ever take it for granted, I do have a confession to make: I’m extremely lazy when it comes to my <a href="https://www.whowhatwear.com/beauty/spring-summer-2026-beauty-trends">beauty</a> routines, so anything that requires too much effort usually doesn’t keep my attention for very long. But if there’s one product that gets a yes from me almost every time, it’s a multi-use makeup stick. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="DmWfnwFp6y8vnznadCRjEG" name="best multi use makeup sticks" alt="best multi use makeup sticks" src="https://cdn.mos.cms.futurecdn.net/DmWfnwFp6y8vnznadCRjEG-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-glassy-glow-stick-E000001566.html" target="_blank"><em>Dior's Glassy Multi-Use Glow Stick (£37).</em></a> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Easy to use, requiring minimal effort, and with the ability to take them with you on the go, multi-use sticks make up the bulk of my cosmetics pouch. And they're especially useful in <a href="https://www.whowhatwear.com/beauty/skin/summer-skincare-sets-2026">summer</a>, when I want to avoid layering too many heavy complexion products when it’s hot outside. Whether I’m heading to the office, a night out or on a tropical holiday, these hybrid products make getting ready quick, simple, and also help my makeup look natural and glowy instead of cakey or too “overdone”. <br /><br />Now, I’m well aware that the sheer number of makeup sticks on the market can be very overwhelming. But luckily for you, I’ve tried hundreds of them, so to help sift through the noise, I’ve decided to focus on the seven stand-out multi-use makeup sticks that I’ve tried. </p><p>From foundation-concealer hybrids that will give you a seamless base, to <a href="https://www.whowhatwear.com/beauty/makeup/best-blonzers">blonzers</a> that will make everyone think you’ve just come back from a sun-soaked getaway, keep scrolling to discover the best multi-use makeup sticks according to a beauty writer. </p><h3 class="article-body__section" id="section-the-best-multi-use-makeup-sticks"><span>The Best Multi-Use Makeup Sticks</span></h3><ul><li><strong>Best Overall Multi-Use Stick: </strong><a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" target="_blank">Merit Beauty The Minimalist Stick (£34)</a></li><li><strong>Best Luxury Multi-Use Stick: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-glassy-glow-stick-E000001566.html" target="_blank">Dior Glassy Multi-Use Glow Stick (£37)</a></li><li><strong>Best Affordable Multi-Use Stick: </strong><a href="https://www.lookfantastic.com/p/maybelline-new-york-lifter-stix-multi-use-our-stick-various-shades/15921931/" target="_blank">Maybelline Lifter Multi-Use Stix (£10)</a></li><li><strong>Best Multi-Use Complexion Stick: </strong><a href="https://iliabeauty.com/en-gb/products/skin-rewind-complexion-stick-foundation-concealer?" target="_blank">Ilia Skin Rewind Complexion Stick (£48)</a></li><li><strong>Best Multi-Use Cheek Stick: </strong><a href="https://www.lookfantastic.com/p/nars-cosmetics-the-multiple-various-shades/10449356/">NARS The Multiple Stick (£33)</a></li></ul><h2 id="1-merit-beauty-the-minimalist-perfecting-complexion-stick">1. Merit Beauty The Minimalist Perfecting Complexion Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="24e7563c-3616-466d-822a-146c7285cac9">            <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ehGFH9BkRrso8SC7zWbtUi.jpg" alt="Merit Beauty, The Minimalist Perfecting Complexion Stick" /><span class='featured__label standard__label'>Best Overall Multi-Use Makeup Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Foundation. concealer, bronzer, contour, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>30<br /><br />Known as the product that will replace both your foundation and concealer in your makeup bag, <a href="https://www.whowhatwear.com/best-merit-beauty-products">Merit’s</a> The Minimalist complexion stick is owned by almost every beauty editor I know. With the high coverage of a concealer but the smoothness of a foundation, you apply it precisely onto skin where you need it, making it ideal for those of us who don’t love the feeling of heavy products on our face. And the creaminess and blendability of this stick doesn’t just limit it to a complexion product; it also works extremely well as a bronzer and contour for those looking for a natural, “no-makeup” makeup look. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Smaller stick allows for precise application </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dry skin types may require more skin prep for the waxy formula to work</li></ul></div></div>            </div>        </div><h2 id="2-dior-glassy-multi-use-glow-stick">2. Dior Glassy Multi-Use Glow Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="a068542d-23cc-409f-9209-98f4c992db99">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-glassy-glow-stick-E000001566.html" data-model-name="Glassy Multi-Use Glow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q58ixihuNR8c47huZ9wpM5.jpg" alt="Dior, Glassy Multi-Use Glow Stick" /><span class='featured__label standard__label'>Best Luxury Multi-Use Makeup Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Glassy Multi-Use Glow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Blush, bronzer, highlighter, eyeshadow, lip topper<br /><strong></strong><br /><strong>No. of shades: </strong>8<br /><br />Summer is synonymous with glow, and Dior’s Glassy multi-use stick is an easy way to get a natural-looking sheen without all the fuss. As someone who prefers a more natural makeup look, I usually find highlighters too sparkly; however, this high-end beauty product gives my skin an instant glass-skin effect without heavy glitter chunks, unlike other glowy products. Available in eight shades, it can be used on the cheeks, eyes, lips, and even the décolletage, making it a luxury product that you’re sure to get your money’s worth out of. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides "glass-skin effect" without looking overly glittery</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can disrupt makeup when applied directly onto skin</li></ul></div></div>            </div>        </div><h2 id="3-maybelline-new-york-lifter-multi-use-stix">3. Maybelline New York Lifter Multi-Use Stix</h2>        <div class="featured_product_block featured_block_standard" data-id="993b2c4f-095e-4989-9cd2-00bbd626b61d">            <a href="https://www.lookfantastic.com/p/maybelline-new-york-lifter-stix-multi-use-our-stick-various-shades/15921931/" data-model-name="Lifter Multi-Use Stix" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SYzVo5HTdYVjnSeU7KU8oC.jpg" alt="Maybelline New York, Lifter Multi-Use Stix" /><span class='featured__label standard__label'>Best Affordable Multi-Use Makeup Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline New York</div>                                        <div class="featured__title">Lifter Multi-Use Stix</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Foundation. concealer, bronzer, contour, highlighter, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>8<br /><br />I’m a firm believer that spending more does not always equate to higher-quality makeup, and Maybelline New York’s Lifter Multi-Use Stix is a buildable formula that can be used in many different ways. This affordable multi-use stick features a sophisticated domed tip that’s perfect for applying to the hollows of the cheeks as bronzer or contour, under the eyes as concealer or all over the face as foundation. Not to mention that hydrating cranberry seed oil keeps it from looking dry or flaky on the skin. My only note would be that it dries down quickly, so get blending as soon as you apply it. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a light-to-medium coverage that can be built up with ease</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries quickly so it can look patchy if not blended out immediately </li></ul></div></div>            </div>        </div><h2 id="4-ilia-skin-rewind-complexion-stick">4. Ilia Skin Rewind Complexion Stick </h2>        <div class="featured_product_block featured_block_standard" data-id="251cfe71-263e-4c3d-9411-e235193c5c70">            <a href="https://iliabeauty.com/en-gb/products/skin-rewind-complexion-stick-foundation-concealer?" data-model-name="Skin Rewind Complexion Stick " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PPbMEsM3n6kwjPxBHgmTAJ.jpg" alt="Ilia, Skin Rewind Complexion Stick" /><span class='featured__label standard__label'>Best Multi-Use Complexion Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ilia</div>                                        <div class="featured__title">Skin Rewind Complexion Stick </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Foundation. concealer, bronzer, contour, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>42<br /><br />As someone with <a href="https://www.whowhatwear.com/best-eczema-creams">eczema</a> and extremely dry skin, finding products that are hydrating and gentle on my skin is always my top priority, so when I saw that Ilia’s Skin Rewind Complexion Stick claimed to “look like makeup, and act like skincare”, I knew I had to give it a try. With the ability to act as a foundation. concealer, bronzer, contour, or eyeshadow, this weightless formula uses a ceramide-peptide complex and butterfly lavender extract to soften fine lines, nourish the skin and blur pores. My favourite way to use the product? I use 39N all over my face as foundation, and then go in with 34N under my eyes as a brightening concealer. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skincare-infused formula that hydrates skin and blurs pores</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Thicker stick does not allow for precise application</li></ul></div></div>            </div>        </div><h2 id="5-nars-the-multiple-stick">5. NARS The Multiple Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="39304891-5867-4de2-aae1-f2f6d674bca6">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-the-multiple-various-shades/10449356/" data-model-name="The Multiple Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iVFrRZxSheUWyKSFMNzSRL.jpg" alt="Nars Cosmetics, The Multiple Stick" /><span class='featured__label standard__label'>Best Multi-Use Cheek Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars Cosmetics</div>                                        <div class="featured__title">The Multiple Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Blush, bronzer, lipstick, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>12<br /><br />It’s official, 2026 is the year of “blonzing”, and there’s no better way to hop on the trend than with a creamy, easy-to-blend product that can be used on the cheeks, lips, and eyes to create a cohesive look. <a href="https://www.whowhatwear.com/best-nars-products">Nars</a>' The Multiple Stick is a quick and easy-to-use product with a blurring, skin-finish that both oily and dry skin types will appreciate. I have the shade ‘Fierce’, which is a deep crimson hue that adds a natural-looking sun-kissed finish we often see in summer on my deeper skin tone, but without any risk of UV damage, of course. My only warning would be that it’s very pigmented, so apply with a light hand if you have a paler skin tone or prefer a more subtle flush of colour on the cheeks.  </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Has a soft-focus blurring effect that looks natural</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too pigmented for those who prefer a more subtle look</li></ul></div></div>            </div>        </div><h2 id="6-chanel-baume-essentiel-multi-use-glow-stick">6. Chanel Baume Essentiel Multi-Use Glow Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="d127fe82-dbf7-46d3-8be5-aba3edae7418">            <a href="https://www.chanel.com/gb/makeup/p/169055/baume-essentiel-multi-use-glow-stick/" data-model-name="Baume Essentiel Multi-Use Glow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fGkQjx3v4WStwG6zg9Z3NQ.jpg" alt="Chanel, Baume Essentiel Multi-Use Glow Stick" /><span class='featured__label standard__label'>Best Multi-Use Highlight Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Baume Essentiel Multi-Use Glow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Highlighter, blush, bronzer, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>5<br /><br />When summer comes around, finding products that give me a sheen without looking too unnatural becomes my top priority, and <a href="https://www.whowhatwear.com/uk/best-chanel-beauty-products">Chane</a>l’s Multi-Use Glow Stick makes my skin look plump and dewy without weighty clumps of glitter. I typically use it on the high points of my face, but I recently discovered how pretty it looks on the lips with a dark brown liner for summer evenings out. As someone with dry skin, I personally love how radiant and shiny this powder looks on my cheeks, eyes, and nose. However, if you’re not the biggest fan of an ultra-dewy finish, then I’d be very careful when using this product, as it can be very easy to overdo it.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides "glass-skin effect" </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dewy finish can feel sticky and get caught in hair etc</li></ul></div></div>            </div>        </div><h2 id="7-milk-makeup-lip-cheek-stick">7. Milk Makeup Lip + Cheek Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="534e7dc5-82ef-45e9-880e-052b255eea62">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/lip-cheek-UK200036004.html" data-model-name="Lip + Cheek Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hDAnDZQ6HbHtMzB363ZRzG.jpg" alt="Milk Makeup, Lip + Cheek Stick" /><span class='featured__label standard__label'>Best Travel Multi-Use Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Lip + Cheek Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Can be used as: </strong>Blush, bronzer, lipstick, eyeshadow<br /><strong></strong><br /><strong>No. of shades: </strong>11<br /><br />Perfect for on-the-go use, Milk Makeup’s Lip + Cheek Stick has a permanent place in my travel makeup bag. But don’t be fooled by the small size. It’s highly pigmented, buildable, and hydrating, which is perfect for the streamlined makeup routine I opt for on holiday. This 4-in-1 product can be used as a blush, bronzer, lipstick and eyeshadow, allowing you to create a cohesive look without having to pack hundreds of products.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable formula that lasts for hours on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can disrupt makeup when applied directly onto skin</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-how-i-tested"><span>How I Tested </span></h3><p>As a beauty writer, I’ve tested many multi-use makeup sticks over the years. To bring you the best, I evaluated the different ways each stick could be used on my face, their ability to blend seamlessly into my skin, and how easy they are to use. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Not Foundation, Not Tinted Moisturiser—This Is the Secret to My "Your Skin But Better" Base ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Foundation has always been the cornerstone of my makeup routine, but over the past few years, my approach to it has shifted completely. I’ve moved away from anything heavy or mask-like and instead gravitated towards formulas that enhance my skin rather than cover it. That shift is exactly why <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> drops have become my base makeup of choice. They sit perfectly in line with my overall beauty philosophy: <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturiser">natural-looking skin</a>, lightweight texture, a healthy glow and something that can adapt to skin that doesn’t <em>always</em> behave itself.</p><p>What I love most about foundation drops is how effortless they feel in practice. They don’t demand precision or a complicated technique, and they work with the skin rather than sitting on top of it. On days when my complexion is more textured, dry in places or breaking out, they still manage to look like skin, just a more even, polished version. </p><p><strong>Celebrity makeup artist </strong><a href="https://www.instagram.com/ewtmakeup/" target="_blank"><strong>Emma White Turle</strong></a> sums it up perfectly when describing the category. "Foundation drops are a lightweight, buildable form of skin base. They tend to give a dewy finish that can be sheer and can work really beautifully on drier skins." That balance of lightness and buildability is really the core appeal. You can sheer them out for a barely there wash of <a href="https://www.whowhatwear.com/uk/best-skin-tints">tint</a>, or layer them where you want a bit more coverage without ever tipping into heaviness."</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="pi7ZCYP3QnikhSQgLfhGEc" name="1" alt="A photo of some of the best foundation drops" src="https://cdn.mos.cms.futurecdn.net/pi7ZCYP3QnikhSQgLfhGEc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>Another reason they’ve become such a staple in my routine is how user-friendly they are. As <strong>White Turle</strong> notes, "They are very easy to use as they don’t dry down quickly on the skin. They also give a beautiful natural finish that leaves your skin looking like your own." That "hyper-real" finish is exactly what I’m always chasing: skin that still looks like skin, just healthier, fresher and softly luminous rather than flat or overly matte.</p><p>In many ways, foundation drops feel like the most modern interpretation of base makeup. They align with the direction beauty is heading: less coverage for coverage’s sake, more skin-first formulas and textures that move with you throughout the day. As someone who considers themselves a bit of a connoisseur when it comes to complexion products, I’ve spent a lot of time testing, layering, and refining what works. This guide is a curation of my favourite foundation drop formulas. These are the ones that consistently deliver that effortless, glowing, second-skin effect I’m <em>always</em> looking for.</p><h3 class="article-body__section" id="section-best-foundation-drops-2026"><span>Best Foundation Drops 2026</span></h3><ol start="1"><li><strong>Best Overall: </strong><a href="https://dcypher.com/products/my-custom-drops" target="_blank">Dcypher Custom Drops, </a>£35</li><li><strong>Best Lightweight Foundation Drops: </strong><a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" target="_blank">Kylie Cosmetics Skin Tint Blurring Elixir Foundation, </a>£28</li><li><strong>Best Luxury Foundation Drops: </strong><a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" target="_blank">Victoria Beckham Beauty X Augustinus Bader The Foundation Drops, </a>£104</li><li><strong>Best Full-Coverage Foundation Drops: </strong><a href="https://caiacosmetics.co.uk/uk/makeup/face/foundation/dewy-drops" target="_blank">CAIA Dewy Drops, </a>£33</li><li><strong>Best Light-Coverage Foundation Drops: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html" target="_blank">Westman Atelier Vital Skincare Complexion Drops,</a> £62</li></ol><h2 id="1-dcypher-my-custom-drops">1. Dcypher My Custom Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="eb3f6d11-bb11-4733-b6e8-142174ef977b">            <a href="https://dcypher.com/products/my-custom-drops" data-model-name="My Custom Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sTZcU2DnUm3HVBJa4itapn.webp" alt="best foundation drops" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">My Custom Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>Custom-mixed to your skin tone</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Custom-created to match your skin tone exactly</li><li class='list-item list-item-pros'>Applies smoothly</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DkrxaKaviHJEmRFw7fKfuc" name="10" alt="Grace wearing Grace wearing Dcypher My Custom Drops" src="https://cdn.mos.cms.futurecdn.net/DkrxaKaviHJEmRFw7fKfuc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>If there’s one formula I found myself coming back to again and again throughout the testing process, it’s this one. I love how personalised the <a href="https://www.whowhatwear.com/beauty/makeup/dcypher-custom-foundation-review">Dcypher</a> experience feels from the outset—there’s something satisfying about receiving your exact shade rather than settling for a "close enough" match. On my skin, I find it melts in seamlessly and gives that elusive your-skin-but-better finish without ever feeling heavy, so on days when I want to look put together but still very natural, this is what I reach for. It has that perfect balance of polish and ease that makes it a standout in my routine.</p><h2 id="2-kylie-cosmetics-skin-tint-blurring-elixir-foundation">2. Kylie Cosmetics Skin Tint Blurring Elixir Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="79506ccf-b687-410d-a3f6-ce95172fe184">            <a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" data-model-name="Skin Tint Blurring Elixir Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Djq6NuRLYoss69Z37g3zB.webp" alt="Kylie Cosmetics Skin Tint Blurring Elixir Foundation 30ml (various Shades) 8.5w Warm" /><span class='featured__label standard__label'>Best Lightweight Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics </div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>24</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Easy to apply</li><li class='list-item list-item-pros'>Lightweight formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Oxidises slightly on application</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WB6NbhG3Gh7mvoXwwAWcyc" name="6" alt="Grace wearing Kylie Cosmetics Skin Tint Blurring Elixir Foundation" src="https://cdn.mos.cms.futurecdn.net/WB6NbhG3Gh7mvoXwwAWcyc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is the one I wear when I want my skin to feel completely unburdened. I remember first applying it for a quick morning out and being struck by how little I could feel it on my face, yet it still managed to even everything out. It gives that soft-focus blur without ever tipping into anything overly mask-like.</p><h2 id="3-victoria-beckham-beauty-the-foundation-drops">3. Victoria Beckham Beauty The Foundation Drops </h2>        <div class="featured_product_block featured_block_standard" data-id="fe9e16f0-b268-455b-94fc-9c0bd2f17316">            <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" data-model-name="The Foundation Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/osVHz7Rk2rbHYcX9k7VRRC.jpg" alt="Victoria Beckham Beauty the Foundation Drops 0 Fair Light" /><span class='featured__label standard__label'>Best Luxury Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty X Augustinus Bader</div>                                        <div class="featured__title">The Foundation Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>19</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Glowy finish</li><li class='list-item list-item-pros'>Easy to apply</li><li class='list-item list-item-pros'>Skincare benefits</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Frequently sold out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="w96rzTACuDCmuW37G37Czc" name="4" alt="Grace wearing Victoria Beckham Beauty The Foundation Drops" src="https://cdn.mos.cms.futurecdn.net/w96rzTACuDCmuW37G37Czc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is one of those products that feels as considered as it looks. When I use these <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-review">Victoria Beckham Beauty</a> drops, the experience feels very elevated, from the texture to the way it sits on the skin. I tend to wear it when I want my base to feel slightly more refined, almost like a filtered version of my complexion in real life. It has a beautiful skin-like glow that never reads greasy, just expensive and understated. You can see our full review of the <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-the-foundation-drops-review">Victoria Beckham Beauty X Augustinus Bader The Foundation Drops</a> here.</p><h2 id="4-caia-dewy-drops">4. CAIA Dewy Drops</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="LVoTtN6GJVbvwEiT8AJmuc" name="7" alt="Grace wearing CAIA Dewy Drops" src="https://cdn.mos.cms.futurecdn.net/LVoTtN6GJVbvwEiT8AJmuc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="29d029d4-edd2-4aa4-b422-17778bf67767">            <a href="https://caiacosmetics.co.uk/uk/makeup/face/foundation/dewy-drops" data-model-name="Dewy Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:116.53%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2ba5JhT5GSaEgNHEW8SnUC.webp" alt="Dewy Drops" /><span class='featured__label standard__label'>Best Full Coverage Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CAIA </div>                                        <div class="featured__title">Dewy Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>18</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Hydrating formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><p>I don’t always want <a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">full coverage</a>, but when I want more impact without sacrificing that dewy, skin-first finish, this is what I use. I first wore this on a long day where I needed my makeup to last through until an evening event, and it held up impressively whilst still looking fresh. What I like most is that I can build it up in specific areas without it ever looking thick or cakey overall.</p><h2 id="5-westman-atelier-vital-skincare-complexion-drops">5. Westman Atelier Vital Skincare Complexion Drops </h2>        <div class="featured_product_block featured_block_standard" data-id="98354b9a-7705-4547-85ea-aeab9514b971">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html" data-model-name="Vital Skincare Complexion Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SV9gCzVhq2fqXkuEUng2NC.jpg" alt="Westman Atelier Vital Skincare Complexion Drops Atelier N" /><span class='featured__label standard__label'>Best Light Coverage Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier </div>                                        <div class="featured__title">Vital Skincare Complexion Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>20</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Sheer coverage</li><li class='list-item list-item-pros'>Skincare benefits </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Frequently sold out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="8icCR5LmM6hCiRegEDfGxc" name="3" alt="Grace wearing Westman Atelier Vital Skincare Complexion Drops" src="https://cdn.mos.cms.futurecdn.net/8icCR5LmM6hCiRegEDfGxc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is my go-to when I want just a subtle evening out of the skin. It feels almost like skincare on application, which makes it incredibly easy to apply in the morning without overthinking it. On me, these <a href="https://www.whowhatwear.com/best-westman-atelier-products">Westman Atelier</a> drops give a really healthy, hydrated finish that still lets freckles and natural texture come through. I often wear this on days when I want to look like I’m wearing nothing at all.</p><h2 id="6-sweed-glass-skin-foundation">6.  Sweed Glass Skin Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="9288536b-216b-460b-84b4-15a550d2a866">            <a href="https://www.marksandspencer.com/glass-skin-foundation-30ml/p/hbp60760181" data-model-name="Glass Skin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:130.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/imXEBXXRqBzEUHZWTMntuB.jpg" alt="Glass Skin Foundation 30ml" /><span class='featured__label standard__label'>Best Glowy Foundation Drops:</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sweed</div>                                        <div class="featured__title">Glass Skin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>15</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Glowy finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Vugdnh6gWEcy4sU2nCPgoc" name="2" alt="Grace wearing Sweed Glass Skin Foundation" src="https://cdn.mos.cms.futurecdn.net/Vugdnh6gWEcy4sU2nCPgoc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is pure glow in a bottle. Every time I wear it I find myself noticing that my skin looked almost lit from within, but in a way that doesn't look forced. It leans into that glass-skin aesthetic without becoming shiny in an uncontrolled way. When I want my complexion to look especially fresh and radiant—like I’ve had a very good night’s sleep and a lot of water—this is what I reach for.</p><h2 id="7-glow-hub-baby-beam-dew-filter-glow-base">7. Glow Hub Baby Beam Dew Filter Glow Base</h2>        <div class="featured_product_block featured_block_standard" data-id="6251098f-d476-48ed-89f4-d597303963b0">            <a href="https://www.lookfantastic.com/p/glow-hub-baby-beam-dew-filter-glow-base-35ml-various-shades/14969031/?srsltid=AfmBOoqO29GL-QqkYhRpGbTKWvYbXqb5tDQFq6LfsDc3b0-9ff9IDwtP" data-model-name="Baby Beam Dew Filter Glow Base" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C3XrWmiJ6snBj2VBGqpvxB.webp" alt="Glow Hub Baby Beam Dew Filter Glow Base 35ml (various Shades) Honey Beam" /><span class='featured__label standard__label'>Best Affordable Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glow Hub </div>                                        <div class="featured__title">Baby Beam Dew Filter Glow Base</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>7</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable price point</li><li class='list-item list-item-pros'>Glowy finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range</li><li class='list-item list-item-cons'>Very minimal coverage</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rq8gHJfE3e8iYY66gR4Vpc" name="9" alt="Grace wearing Glow Hub Baby Beam Dew Filter Glow Base" src="https://cdn.mos.cms.futurecdn.net/rq8gHJfE3e8iYY66gR4Vpc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is such a fun, easy product to use, especially when I want that dewy finish without thinking too much about it. It's incredibly minimal coverage, so I typically apply it on no-makeup-makeup days, and it just gives a quick hit of glow and evenness. It feels accessible and unfussy, but still delivers a really pretty skin finish that punches above its price point.</p><h2 id="8-refy-skin-base">8. Refy Skin Base</h2>        <div class="featured_product_block featured_block_standard" data-id="bf87b2a3-ede1-46b9-8c17-1cbd83de0152">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/skin-base-MUK200062438.html" data-model-name="Skin Base" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6v4to94AnKuy8RaDgPM6CC.jpg" alt="Refy Skin Base 110c" /><span class='featured__label standard__label'>Best Foundation Drops with Skincare Benefits</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Refy</div>                                        <div class="featured__title">Skin Base</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>18</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skincare benefits</li><li class='list-item list-item-pros'>Natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Coverage may be too light for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="pkBLQUXPETQVbMiiKFA8cc" name="8" alt="Grace wearing Refy Skin Base" src="https://cdn.mos.cms.futurecdn.net/pkBLQUXPETQVbMiiKFA8cc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>I love that this feels like it’s doing something for my skin while I wear it. On days when my complexion is feeling a bit tired or uneven, I reach for this knowing it won’t just sit on top but actually blend <em>in</em>. I find it gives a really smooth, hydrated finish that makes my complexion look more rested overall. </p><h2 id="9-fenty-beauty-eaze-drop-blurring-skin-tint">9. Fenty Beauty Eaze Drop Blurring Skin Tint </h2>        <div class="featured_product_block featured_block_standard" data-id="7a5a0e6a-7e43-443c-9f17-04e4f40e5b59">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/eaze-drop-blurring-skin-tint-MUK200061103.html" data-model-name="Eaze Drop Blurring Skin Tint " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sDgJw8YiyKsbjxsAABVfE.jpg" alt="Fenty Beauty Eaze Drop Blurring Skin Tint Shade 1" /><span class='featured__label standard__label'>Best Foundation Drops for Shade Range</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty </div>                                        <div class="featured__title">Eaze Drop Blurring Skin Tint </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades:</strong> 25</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extensive shade range</li><li class='list-item list-item-pros'>Long-wearing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can oxidise on application</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="BAzptrBrufLyJrNUk5YBic" name="5" alt="Grace wearing Fenty Beauty Eaze Drop Blurring Skin Tint" src="https://cdn.mos.cms.futurecdn.net/BAzptrBrufLyJrNUk5YBic-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>Fenty Beauty really set the standard here, and this has been one of my favourite base products for years. It’s a product I recommend constantly because it removes so much of the usual guesswork when it comes to picking a shade (there are so many options!). The finish is soft, blurred and wearable, making it a reliable everyday base that<em> </em>just<em> works.</em></p><h3 class="article-body__section" id="section-how-to-apply-foundation-drops"><span>How to Apply Foundation Drops</span></h3><p>When it comes to applying foundation drops, the beauty really lies in their flexibility. There’s no rigid rulebook or overly technical technique required, which is part of what makes them so appealing for everyday use. As <strong>White Turle</strong> explains, "You can apply these however you feel most comfortable, really. I do like a buffing brush, which gives a nice sheer finish, but they work just as well using your fingertips." </p><p>A brush will typically give you that soft-focus, lightly blurred effect, whilst fingertips tend to melt the product into the skin for a more lived-in, natural look. Either way, the result remains beautifully sheer and believable. <strong>White Turle</strong> also recommends a simple, intuitive placement technique. "Start in the middle of your face and work outwards, building up where you need more coverage." This approach allows you to keep the centre of the face slightly more perfected whilst maintaining transparency around the edges, ensuring the overall finish never feels heavy or overdone.</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>To compile this edit, I tested each formula over several days. I applied products using both fingers and buffing brushes to assess finish, blendability and versatility, with particular attention to how they layered and wore throughout the day. I evaluated coverage build, glow factor, texture on the skin, and whether each formula maintained that "second-skin" effect over time without separating or settling. Only the products that consistently delivered a natural, lightweight and luminous result earned a place in this guide.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-foundation-drops</link>
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                            <![CDATA[ I've tried dozens. ]]>
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                                                                        <pubDate>Sun, 31 May 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Jun 2026 12:40:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best foundation drops]]></media:description>                                                            <media:text><![CDATA[best foundation drops]]></media:text>
                                <media:title type="plain"><![CDATA[best foundation drops]]></media:title>
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                                <p>Foundation has always been the cornerstone of my makeup routine, but over the past few years, my approach to it has shifted completely. I’ve moved away from anything heavy or mask-like and instead gravitated towards formulas that enhance my skin rather than cover it. That shift is exactly why <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> drops have become my base makeup of choice. They sit perfectly in line with my overall beauty philosophy: <a href="https://www.whowhatwear.com/beauty/makeup/best-tinted-moisturiser">natural-looking skin</a>, lightweight texture, a healthy glow and something that can adapt to skin that doesn’t <em>always</em> behave itself.</p><p>What I love most about foundation drops is how effortless they feel in practice. They don’t demand precision or a complicated technique, and they work with the skin rather than sitting on top of it. On days when my complexion is more textured, dry in places or breaking out, they still manage to look like skin, just a more even, polished version. </p><p><strong>Celebrity makeup artist </strong><a href="https://www.instagram.com/ewtmakeup/" target="_blank"><strong>Emma White Turle</strong></a> sums it up perfectly when describing the category. "Foundation drops are a lightweight, buildable form of skin base. They tend to give a dewy finish that can be sheer and can work really beautifully on drier skins." That balance of lightness and buildability is really the core appeal. You can sheer them out for a barely there wash of <a href="https://www.whowhatwear.com/uk/best-skin-tints">tint</a>, or layer them where you want a bit more coverage without ever tipping into heaviness."</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="pi7ZCYP3QnikhSQgLfhGEc" name="1" alt="A photo of some of the best foundation drops" src="https://cdn.mos.cms.futurecdn.net/pi7ZCYP3QnikhSQgLfhGEc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>Another reason they’ve become such a staple in my routine is how user-friendly they are. As <strong>White Turle</strong> notes, "They are very easy to use as they don’t dry down quickly on the skin. They also give a beautiful natural finish that leaves your skin looking like your own." That "hyper-real" finish is exactly what I’m always chasing: skin that still looks like skin, just healthier, fresher and softly luminous rather than flat or overly matte.</p><p>In many ways, foundation drops feel like the most modern interpretation of base makeup. They align with the direction beauty is heading: less coverage for coverage’s sake, more skin-first formulas and textures that move with you throughout the day. As someone who considers themselves a bit of a connoisseur when it comes to complexion products, I’ve spent a lot of time testing, layering, and refining what works. This guide is a curation of my favourite foundation drop formulas. These are the ones that consistently deliver that effortless, glowing, second-skin effect I’m <em>always</em> looking for.</p><h3 class="article-body__section" id="section-best-foundation-drops-2026"><span>Best Foundation Drops 2026</span></h3><ol start="1"><li><strong>Best Overall: </strong><a href="https://dcypher.com/products/my-custom-drops" target="_blank">Dcypher Custom Drops, </a>£35</li><li><strong>Best Lightweight Foundation Drops: </strong><a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" target="_blank">Kylie Cosmetics Skin Tint Blurring Elixir Foundation, </a>£28</li><li><strong>Best Luxury Foundation Drops: </strong><a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" target="_blank">Victoria Beckham Beauty X Augustinus Bader The Foundation Drops, </a>£104</li><li><strong>Best Full-Coverage Foundation Drops: </strong><a href="https://caiacosmetics.co.uk/uk/makeup/face/foundation/dewy-drops" target="_blank">CAIA Dewy Drops, </a>£33</li><li><strong>Best Light-Coverage Foundation Drops: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html" target="_blank">Westman Atelier Vital Skincare Complexion Drops,</a> £62</li></ol><h2 id="1-dcypher-my-custom-drops">1. Dcypher My Custom Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="eb3f6d11-bb11-4733-b6e8-142174ef977b">            <a href="https://dcypher.com/products/my-custom-drops" data-model-name="My Custom Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sTZcU2DnUm3HVBJa4itapn.webp" alt="best foundation drops" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">My Custom Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>Custom-mixed to your skin tone</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Custom-created to match your skin tone exactly</li><li class='list-item list-item-pros'>Applies smoothly</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DkrxaKaviHJEmRFw7fKfuc" name="10" alt="Grace wearing Grace wearing Dcypher My Custom Drops" src="https://cdn.mos.cms.futurecdn.net/DkrxaKaviHJEmRFw7fKfuc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>If there’s one formula I found myself coming back to again and again throughout the testing process, it’s this one. I love how personalised the <a href="https://www.whowhatwear.com/beauty/makeup/dcypher-custom-foundation-review">Dcypher</a> experience feels from the outset—there’s something satisfying about receiving your exact shade rather than settling for a "close enough" match. On my skin, I find it melts in seamlessly and gives that elusive your-skin-but-better finish without ever feeling heavy, so on days when I want to look put together but still very natural, this is what I reach for. It has that perfect balance of polish and ease that makes it a standout in my routine.</p><h2 id="2-kylie-cosmetics-skin-tint-blurring-elixir-foundation">2. Kylie Cosmetics Skin Tint Blurring Elixir Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="79506ccf-b687-410d-a3f6-ce95172fe184">            <a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" data-model-name="Skin Tint Blurring Elixir Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Djq6NuRLYoss69Z37g3zB.webp" alt="Kylie Cosmetics Skin Tint Blurring Elixir Foundation 30ml (various Shades) 8.5w Warm" /><span class='featured__label standard__label'>Best Lightweight Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics </div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>24</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Easy to apply</li><li class='list-item list-item-pros'>Lightweight formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Oxidises slightly on application</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WB6NbhG3Gh7mvoXwwAWcyc" name="6" alt="Grace wearing Kylie Cosmetics Skin Tint Blurring Elixir Foundation" src="https://cdn.mos.cms.futurecdn.net/WB6NbhG3Gh7mvoXwwAWcyc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is the one I wear when I want my skin to feel completely unburdened. I remember first applying it for a quick morning out and being struck by how little I could feel it on my face, yet it still managed to even everything out. It gives that soft-focus blur without ever tipping into anything overly mask-like.</p><h2 id="3-victoria-beckham-beauty-the-foundation-drops">3. Victoria Beckham Beauty The Foundation Drops </h2>        <div class="featured_product_block featured_block_standard" data-id="fe9e16f0-b268-455b-94fc-9c0bd2f17316">            <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" data-model-name="The Foundation Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/osVHz7Rk2rbHYcX9k7VRRC.jpg" alt="Victoria Beckham Beauty the Foundation Drops 0 Fair Light" /><span class='featured__label standard__label'>Best Luxury Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty X Augustinus Bader</div>                                        <div class="featured__title">The Foundation Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>19</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Glowy finish</li><li class='list-item list-item-pros'>Easy to apply</li><li class='list-item list-item-pros'>Skincare benefits</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Frequently sold out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="w96rzTACuDCmuW37G37Czc" name="4" alt="Grace wearing Victoria Beckham Beauty The Foundation Drops" src="https://cdn.mos.cms.futurecdn.net/w96rzTACuDCmuW37G37Czc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is one of those products that feels as considered as it looks. When I use these <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-review">Victoria Beckham Beauty</a> drops, the experience feels very elevated, from the texture to the way it sits on the skin. I tend to wear it when I want my base to feel slightly more refined, almost like a filtered version of my complexion in real life. It has a beautiful skin-like glow that never reads greasy, just expensive and understated. You can see our full review of the <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-the-foundation-drops-review">Victoria Beckham Beauty X Augustinus Bader The Foundation Drops</a> here.</p><h2 id="4-caia-dewy-drops">4. CAIA Dewy Drops</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="LVoTtN6GJVbvwEiT8AJmuc" name="7" alt="Grace wearing CAIA Dewy Drops" src="https://cdn.mos.cms.futurecdn.net/LVoTtN6GJVbvwEiT8AJmuc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="29d029d4-edd2-4aa4-b422-17778bf67767">            <a href="https://caiacosmetics.co.uk/uk/makeup/face/foundation/dewy-drops" data-model-name="Dewy Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:116.53%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2ba5JhT5GSaEgNHEW8SnUC.webp" alt="Dewy Drops" /><span class='featured__label standard__label'>Best Full Coverage Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CAIA </div>                                        <div class="featured__title">Dewy Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>18</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Hydrating formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><p>I don’t always want <a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">full coverage</a>, but when I want more impact without sacrificing that dewy, skin-first finish, this is what I use. I first wore this on a long day where I needed my makeup to last through until an evening event, and it held up impressively whilst still looking fresh. What I like most is that I can build it up in specific areas without it ever looking thick or cakey overall.</p><h2 id="5-westman-atelier-vital-skincare-complexion-drops">5. Westman Atelier Vital Skincare Complexion Drops </h2>        <div class="featured_product_block featured_block_standard" data-id="98354b9a-7705-4547-85ea-aeab9514b971">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html" data-model-name="Vital Skincare Complexion Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SV9gCzVhq2fqXkuEUng2NC.jpg" alt="Westman Atelier Vital Skincare Complexion Drops Atelier N" /><span class='featured__label standard__label'>Best Light Coverage Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier </div>                                        <div class="featured__title">Vital Skincare Complexion Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>20</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Sheer coverage</li><li class='list-item list-item-pros'>Skincare benefits </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Frequently sold out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="8icCR5LmM6hCiRegEDfGxc" name="3" alt="Grace wearing Westman Atelier Vital Skincare Complexion Drops" src="https://cdn.mos.cms.futurecdn.net/8icCR5LmM6hCiRegEDfGxc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is my go-to when I want just a subtle evening out of the skin. It feels almost like skincare on application, which makes it incredibly easy to apply in the morning without overthinking it. On me, these <a href="https://www.whowhatwear.com/best-westman-atelier-products">Westman Atelier</a> drops give a really healthy, hydrated finish that still lets freckles and natural texture come through. I often wear this on days when I want to look like I’m wearing nothing at all.</p><h2 id="6-sweed-glass-skin-foundation">6.  Sweed Glass Skin Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="9288536b-216b-460b-84b4-15a550d2a866">            <a href="https://www.marksandspencer.com/glass-skin-foundation-30ml/p/hbp60760181" data-model-name="Glass Skin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:130.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/imXEBXXRqBzEUHZWTMntuB.jpg" alt="Glass Skin Foundation 30ml" /><span class='featured__label standard__label'>Best Glowy Foundation Drops:</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sweed</div>                                        <div class="featured__title">Glass Skin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>15</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Glowy finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Vugdnh6gWEcy4sU2nCPgoc" name="2" alt="Grace wearing Sweed Glass Skin Foundation" src="https://cdn.mos.cms.futurecdn.net/Vugdnh6gWEcy4sU2nCPgoc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is pure glow in a bottle. Every time I wear it I find myself noticing that my skin looked almost lit from within, but in a way that doesn't look forced. It leans into that glass-skin aesthetic without becoming shiny in an uncontrolled way. When I want my complexion to look especially fresh and radiant—like I’ve had a very good night’s sleep and a lot of water—this is what I reach for.</p><h2 id="7-glow-hub-baby-beam-dew-filter-glow-base">7. Glow Hub Baby Beam Dew Filter Glow Base</h2>        <div class="featured_product_block featured_block_standard" data-id="6251098f-d476-48ed-89f4-d597303963b0">            <a href="https://www.lookfantastic.com/p/glow-hub-baby-beam-dew-filter-glow-base-35ml-various-shades/14969031/?srsltid=AfmBOoqO29GL-QqkYhRpGbTKWvYbXqb5tDQFq6LfsDc3b0-9ff9IDwtP" data-model-name="Baby Beam Dew Filter Glow Base" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C3XrWmiJ6snBj2VBGqpvxB.webp" alt="Glow Hub Baby Beam Dew Filter Glow Base 35ml (various Shades) Honey Beam" /><span class='featured__label standard__label'>Best Affordable Foundation Drops</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glow Hub </div>                                        <div class="featured__title">Baby Beam Dew Filter Glow Base</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>7</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable price point</li><li class='list-item list-item-pros'>Glowy finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range</li><li class='list-item list-item-cons'>Very minimal coverage</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rq8gHJfE3e8iYY66gR4Vpc" name="9" alt="Grace wearing Glow Hub Baby Beam Dew Filter Glow Base" src="https://cdn.mos.cms.futurecdn.net/rq8gHJfE3e8iYY66gR4Vpc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>This is such a fun, easy product to use, especially when I want that dewy finish without thinking too much about it. It's incredibly minimal coverage, so I typically apply it on no-makeup-makeup days, and it just gives a quick hit of glow and evenness. It feels accessible and unfussy, but still delivers a really pretty skin finish that punches above its price point.</p><h2 id="8-refy-skin-base">8. Refy Skin Base</h2>        <div class="featured_product_block featured_block_standard" data-id="bf87b2a3-ede1-46b9-8c17-1cbd83de0152">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/skin-base-MUK200062438.html" data-model-name="Skin Base" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6v4to94AnKuy8RaDgPM6CC.jpg" alt="Refy Skin Base 110c" /><span class='featured__label standard__label'>Best Foundation Drops with Skincare Benefits</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Refy</div>                                        <div class="featured__title">Skin Base</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>18</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Skincare benefits</li><li class='list-item list-item-pros'>Natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Coverage may be too light for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="pkBLQUXPETQVbMiiKFA8cc" name="8" alt="Grace wearing Refy Skin Base" src="https://cdn.mos.cms.futurecdn.net/pkBLQUXPETQVbMiiKFA8cc-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>I love that this feels like it’s doing something for my skin while I wear it. On days when my complexion is feeling a bit tired or uneven, I reach for this knowing it won’t just sit on top but actually blend <em>in</em>. I find it gives a really smooth, hydrated finish that makes my complexion look more rested overall. </p><h2 id="9-fenty-beauty-eaze-drop-blurring-skin-tint">9. Fenty Beauty Eaze Drop Blurring Skin Tint </h2>        <div class="featured_product_block featured_block_standard" data-id="7a5a0e6a-7e43-443c-9f17-04e4f40e5b59">            <a href="https://www.spacenk.com/uk/makeup/complexion/foundation/eaze-drop-blurring-skin-tint-MUK200061103.html" data-model-name="Eaze Drop Blurring Skin Tint " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sDgJw8YiyKsbjxsAABVfE.jpg" alt="Fenty Beauty Eaze Drop Blurring Skin Tint Shade 1" /><span class='featured__label standard__label'>Best Foundation Drops for Shade Range</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty </div>                                        <div class="featured__title">Eaze Drop Blurring Skin Tint </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades:</strong> 25</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extensive shade range</li><li class='list-item list-item-pros'>Long-wearing</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can oxidise on application</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="BAzptrBrufLyJrNUk5YBic" name="5" alt="Grace wearing Fenty Beauty Eaze Drop Blurring Skin Tint" src="https://cdn.mos.cms.futurecdn.net/BAzptrBrufLyJrNUk5YBic-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><p>Fenty Beauty really set the standard here, and this has been one of my favourite base products for years. It’s a product I recommend constantly because it removes so much of the usual guesswork when it comes to picking a shade (there are so many options!). The finish is soft, blurred and wearable, making it a reliable everyday base that<em> </em>just<em> works.</em></p><h3 class="article-body__section" id="section-how-to-apply-foundation-drops"><span>How to Apply Foundation Drops</span></h3><p>When it comes to applying foundation drops, the beauty really lies in their flexibility. There’s no rigid rulebook or overly technical technique required, which is part of what makes them so appealing for everyday use. As <strong>White Turle</strong> explains, "You can apply these however you feel most comfortable, really. I do like a buffing brush, which gives a nice sheer finish, but they work just as well using your fingertips." </p><p>A brush will typically give you that soft-focus, lightly blurred effect, whilst fingertips tend to melt the product into the skin for a more lived-in, natural look. Either way, the result remains beautifully sheer and believable. <strong>White Turle</strong> also recommends a simple, intuitive placement technique. "Start in the middle of your face and work outwards, building up where you need more coverage." This approach allows you to keep the centre of the face slightly more perfected whilst maintaining transparency around the edges, ensuring the overall finish never feels heavy or overdone.</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>To compile this edit, I tested each formula over several days. I applied products using both fingers and buffing brushes to assess finish, blendability and versatility, with particular attention to how they layered and wore throughout the day. I evaluated coverage build, glow factor, texture on the skin, and whether each formula maintained that "second-skin" effect over time without separating or settling. Only the products that consistently delivered a natural, lightweight and luminous result earned a place in this guide.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ No Joke, This Natural-Looking Foundation Stick Makes Every Other Base Product Seem Subpar ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Last year, I wrote a review of the <a href="https://www.whowhatwear.com/beauty/makeup/jones-road-beauty-just-enough-tinted-moisturiser-review">Jones Road Just Enough Tinted Moisturiser</a>. If you've read it, then you'll know that I'm a big fan of this product. In fact, I ditched <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> altogether in favour of this "skin filter in a bottle". So, when an email landed in my inbox a few weeks ago, telling me that <a href="https://www.whowhatwear.com/beauty/makeup/jones-road-beauty-review">Jones Road</a> had a new base product coming out in the form of a lightweight <a href="https://www.whowhatwear.com/uk/best-foundation-sticks">foundation stick</a>, I made it my mission to get my hands on a sample straight away. Enter the Your Skin Foundation Stick.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="HEqYr2r6tjS376asQHKoEo" name="Jones Road Your Skin Foundation Stick" alt="The Jones Road Your Skin Foundation Stick on a white linen background" src="https://cdn.mos.cms.futurecdn.net/HEqYr2r6tjS376asQHKoEo-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>As the name suggests, like many of the brand's products, this foundation formula is designed to create a "your skin, but better" effect. Housed in a handy stick formula that you can easily apply on the go, it sounded like the perfect product for a busy person like myself, who favours a <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no makeup" makeup look</a> and efficacious products that actually work when I'm out and about. So, did it live up to my already high expectations? Keep on scrolling to find out...</p><h2 id="jones-road-your-skin-foundation-stick-review">Jones Road Your Skin Foundation Stick Review</h2>        <div class="featured_product_block featured_block_standard" data-id="9e014e0d-acd9-4124-9380-5e22ef979c0e">            <a href="https://www.jonesroadbeauty.com/products/foundation-stick" data-model-name="Your Skin Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E3uYR5jGaaB68dZgikJVsn.jpg" alt="Jones Road Your Skin Foundation Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Your Skin Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Creamy, hydrating formula</li><li class='list-item list-item-pros'>Easy to apply</li><li class='list-item list-item-pros'>Second skin finish</li><li class='list-item list-item-pros'>Good range of shades and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Packaging can get a little messy when winding down the stick</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><p>Does anyone else find foundation sticks quite drying? As much as I love the format, whenever I've tested them in the past, they've always clung to dry patches of skin. So, when I tested this foundation on the back of my hand, I practically squealed with excitement. It's hard to put into words how creamy it feels, but I'm going to give it my best shot. </p><p>The formula is infused with <a href="https://www.whowhatwear.com/beauty/skin/best-ceramide-products">ceramides</a>, squalane, sodium hyaluronate and shea butter, so you can already imagine how hydrating it is. As a beauty editor, I love a skincare makeup hybrid. That being said, as someone with combination skin, I was a little skeptical about how oily it could get throughout the day, or whether these hydrating ingredients could actually feel quite heavy, but this formula is surprisingly lightweight. In fact, I'd go as far as to say that it feels like wearing nothing at all. </p><h3 class="article-body__section" id="section-the-application"><span>The Application</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/kaMbv87kni7h6G3wDaGiNW/jones%20road.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/kaMbv87kni7h6G3wDaGiNW/jones%20road.mp4"></video></div><p>Thanks to its velvety formula, this foundation glides on like butter (not that I've ever applied butter to my skin, but you get the gist). One swipe, and suddenly, blemishes, redness and pores take on a blurred effect, creating an even, radiant base that makes me feel like my most confident self. Whether you prefer a <a href="https://www.whowhatwear.com/uk/best-foundation-brushes">foundation brush</a> or your fingers, swipe the stick onto the skin and blend as you go. </p><h3 class="article-body__section" id="section-my-verdict"><span>My Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="ApuNzCgXMksUsFB3cCEqBo" name="Jones Road Your Skin Foundation Stick" alt="Deputy beauty editor Grace Lindsay after testing the Jones Road Your Skin Foundation Stick" src="https://cdn.mos.cms.futurecdn.net/ApuNzCgXMksUsFB3cCEqBo-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Is it obvious yet that I've fallen in love with another Jones Road base product? This little stick has quickly replaced all of my <a href="https://www.whowhatwear.com/best-tinted-moisturiser">tinted moisturisers</a>, <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> and foundations, and I can't see myself reaching for anything else this season. The creamy formula, the ease of application, the naturally radiant finish, the wide range of shades and undertones (I wear shade Beige, btw)...I have no notes. As someone who is here, there and everywhere this summer, this launch couldn't have come at a more perfect time. I recommend adding this foundation stick to your makeup bag ASAP.</p><h3 class="article-body__section" id="section-shop-the-jones-road-your-skin-foundation-stick"><span>Shop the Jones Road Your Skin Foundation Stick</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5ec09b11-f471-4bd5-a810-4712ea339b10">            <a href="https://www.jonesroadbeauty.com/products/foundation-stick" data-model-name="Your Skin Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E3uYR5jGaaB68dZgikJVsn.jpg" alt="Jones Road Your Skin Foundation Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Your Skin Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/jones-road-beauty-your-skin-foundation-stick</link>
                                                                            <description>
                            <![CDATA[ My new summer essential. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 19 May 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 20 May 2026 13:06:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Deputy beauty editor Grace Lindsay testing the Jones Road Your Skin Foundation Stick]]></media:description>                                                            <media:text><![CDATA[Deputy beauty editor Grace Lindsay testing the Jones Road Your Skin Foundation Stick]]></media:text>
                                <media:title type="plain"><![CDATA[Deputy beauty editor Grace Lindsay testing the Jones Road Your Skin Foundation Stick]]></media:title>
                                                    </media:content>
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                            <![CDATA[
                            <article>
                                <p>Last year, I wrote a review of the <a href="https://www.whowhatwear.com/beauty/makeup/jones-road-beauty-just-enough-tinted-moisturiser-review">Jones Road Just Enough Tinted Moisturiser</a>. If you've read it, then you'll know that I'm a big fan of this product. In fact, I ditched <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> altogether in favour of this "skin filter in a bottle". So, when an email landed in my inbox a few weeks ago, telling me that <a href="https://www.whowhatwear.com/beauty/makeup/jones-road-beauty-review">Jones Road</a> had a new base product coming out in the form of a lightweight <a href="https://www.whowhatwear.com/uk/best-foundation-sticks">foundation stick</a>, I made it my mission to get my hands on a sample straight away. Enter the Your Skin Foundation Stick.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="HEqYr2r6tjS376asQHKoEo" name="Jones Road Your Skin Foundation Stick" alt="The Jones Road Your Skin Foundation Stick on a white linen background" src="https://cdn.mos.cms.futurecdn.net/HEqYr2r6tjS376asQHKoEo-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>As the name suggests, like many of the brand's products, this foundation formula is designed to create a "your skin, but better" effect. Housed in a handy stick formula that you can easily apply on the go, it sounded like the perfect product for a busy person like myself, who favours a <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no makeup" makeup look</a> and efficacious products that actually work when I'm out and about. So, did it live up to my already high expectations? Keep on scrolling to find out...</p><h2 id="jones-road-your-skin-foundation-stick-review">Jones Road Your Skin Foundation Stick Review</h2>        <div class="featured_product_block featured_block_standard" data-id="9e014e0d-acd9-4124-9380-5e22ef979c0e">            <a href="https://www.jonesroadbeauty.com/products/foundation-stick" data-model-name="Your Skin Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E3uYR5jGaaB68dZgikJVsn.jpg" alt="Jones Road Your Skin Foundation Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Your Skin Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Creamy, hydrating formula</li><li class='list-item list-item-pros'>Easy to apply</li><li class='list-item list-item-pros'>Second skin finish</li><li class='list-item list-item-pros'>Good range of shades and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Packaging can get a little messy when winding down the stick</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><p>Does anyone else find foundation sticks quite drying? As much as I love the format, whenever I've tested them in the past, they've always clung to dry patches of skin. So, when I tested this foundation on the back of my hand, I practically squealed with excitement. It's hard to put into words how creamy it feels, but I'm going to give it my best shot. </p><p>The formula is infused with <a href="https://www.whowhatwear.com/beauty/skin/best-ceramide-products">ceramides</a>, squalane, sodium hyaluronate and shea butter, so you can already imagine how hydrating it is. As a beauty editor, I love a skincare makeup hybrid. That being said, as someone with combination skin, I was a little skeptical about how oily it could get throughout the day, or whether these hydrating ingredients could actually feel quite heavy, but this formula is surprisingly lightweight. In fact, I'd go as far as to say that it feels like wearing nothing at all. </p><h3 class="article-body__section" id="section-the-application"><span>The Application</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/kaMbv87kni7h6G3wDaGiNW/jones%20road.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/kaMbv87kni7h6G3wDaGiNW/jones%20road.mp4"></video></div><p>Thanks to its velvety formula, this foundation glides on like butter (not that I've ever applied butter to my skin, but you get the gist). One swipe, and suddenly, blemishes, redness and pores take on a blurred effect, creating an even, radiant base that makes me feel like my most confident self. Whether you prefer a <a href="https://www.whowhatwear.com/uk/best-foundation-brushes">foundation brush</a> or your fingers, swipe the stick onto the skin and blend as you go. </p><h3 class="article-body__section" id="section-my-verdict"><span>My Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="ApuNzCgXMksUsFB3cCEqBo" name="Jones Road Your Skin Foundation Stick" alt="Deputy beauty editor Grace Lindsay after testing the Jones Road Your Skin Foundation Stick" src="https://cdn.mos.cms.futurecdn.net/ApuNzCgXMksUsFB3cCEqBo-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Is it obvious yet that I've fallen in love with another Jones Road base product? This little stick has quickly replaced all of my <a href="https://www.whowhatwear.com/best-tinted-moisturiser">tinted moisturisers</a>, <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> and foundations, and I can't see myself reaching for anything else this season. The creamy formula, the ease of application, the naturally radiant finish, the wide range of shades and undertones (I wear shade Beige, btw)...I have no notes. As someone who is here, there and everywhere this summer, this launch couldn't have come at a more perfect time. I recommend adding this foundation stick to your makeup bag ASAP.</p><h3 class="article-body__section" id="section-shop-the-jones-road-your-skin-foundation-stick"><span>Shop the Jones Road Your Skin Foundation Stick</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5ec09b11-f471-4bd5-a810-4712ea339b10">            <a href="https://www.jonesroadbeauty.com/products/foundation-stick" data-model-name="Your Skin Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E3uYR5jGaaB68dZgikJVsn.jpg" alt="Jones Road Your Skin Foundation Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Your Skin Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I Only Wore Drugstore Foundations for 7 Days—These 10 Picks Officially Raised My Standards ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If there’s one thing you should know about me, it’s that I’m obsessive about makeup. From <a href="https://www.whowhatwear.com/beauty/makeup/hermes-plein-air-foundation-review"><u>luxury French foundations</u></a> to <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-satin-kajal-liner-review"><u>ultra-chic eyeliners</u></a>, I am constantly seeking out the coolest new formulas to hit the market. But just because I like expensive brands doesn’t mean that I discount the drugstore when searching for my next product. In fact, quite the opposite. I know from my own experience that a high price tag does not immediately guarantee a better formula—and celebrity makeup artists, who have gone so far as to give me a shopping list of <a href="https://www.whowhatwear.com/beauty/makeup/celebrity-makeup-artist-drugstore-recommendations"><u>drugstore buys that rival designer splurges</u></a>, would back me up on that. Unbeknownst to many, foundation falls within this category.</p><p>According to celebrity makeup artist <a href="https://www.instagram.com/thefacebykase/" target="_blank"><u>Kasey Spickard</u></a>, it’s not price nor fancy brand name that separates a good foundation from a great one. It’s actually wearability, finish, and shade range. “Does it crease? Does it settle into fine lines and wrinkles? Does it feel lightweight, like a second skin, or does it feel heavy, like you’re wearing a lot of makeup?” He asks out loud. “That’s what matters to me.” </p><p>After testing more than 20 drugstore foundations over the past two years (and wearing solely drugstore formulas for a week straight), I found the 10 formulas that didn’t make me miss my designer bottles a bit. Below are the foundations that deliver everything, including glowy skin, matte finishes, 30-hour wear, a touch of sun protection, and more, all for less than $17.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2421px;"><p class="vanilla-image-block" style="padding-top:124.99%;"><img id="hfr7dWuAJLKqkSfcJvCipH" name="IMG_9530" alt="The pile of drugstore foundations Who What Wear associate beauty editor Alyssa Brascia tested for a week." src="https://cdn.mos.cms.futurecdn.net/hfr7dWuAJLKqkSfcJvCipH-1920-80.jpg" mos="" align="middle" fullscreen="" width="2421" height="3026" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-drugstore-foundations-of-2026-at-a-glance"><span>The Best Drugstore Foundations of 2026, at a Glance</span></h2><ul><li><strong>Best Overall: </strong><a href="https://www.ulta.com/p/lifter-plump-glow-foundation-hyaluronic-acid-pimprod2055990" target="_blank"><u>Maybelline Plump &amp; Glow Foundation</u></a></li><li><strong>Best Glowy:</strong> <a href="https://www.target.com/p/l-oreal-paris-infallible-24hr-fresh-wear-foundation-with-spf-25-1-fl-oz/-/A-79702491" target="_blank"><u>L’Oréal Infallible 32H Fresh Wear Foundation</u></a></li><li><strong>Best Matte:</strong> <a href="https://www.ulta.com/p/fit-me-matte-poreless-liquid-foundation-xlsImpprod11861007" target="_blank"><u>Maybelline Fit Me Matte + Poreless Liquid Foundation</u></a></li><li><strong>Best Serum:</strong> <a href="https://www.walmart.com/ip/Neutrogena-Sensitive-Skin-Serum-Foundation-Light-02-1-oz/911257614" target="_blank"><u>Neutrogena Sensitive Skin Serum Foundation</u></a></li><li><strong>Best Full Coverage: </strong><a href="https://www.ulta.com/p/conceal-perfect-2-in-1-foundation-concealer-xlsImpprod17081067" target="_blank"><u>Milani Conceal and Perfect 2-In-1 Foundation and Concealer</u></a></li></ul><h3 class="article-body__section" id="section-best-overall-maybelline-plump-and-glow-foundation"><span>Best Overall: Maybelline Plump and Glow Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="0e837077-42e4-4bc1-92ff-2e5e12fc8918">            <a href="https://www.ulta.com/p/lifter-plump-glow-foundation-hyaluronic-acid-pimprod2055990" data-model-name="Lifter Plump and Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5C47ZLYZXMGR2Bt6skAYkR.png" alt="Lifter Plump &amp; Glow Foundation Hyaluronic Acid - 90" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lifter Plump and Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Offers a healthy radiance, hydrates the skin, plumps wrinkles, and minimizes the appearance of pores</p><p><strong>Cons:</strong> Could stand to have a wider shade range</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 24 | <strong>Finish:</strong> Radiant | <strong>Key ingredients:</strong> Hyaluronic acid, niacinamide </p><p>I had a hard time discerning which drugstore foundation topped them all in 2026 (budget-friendly formulas have come <em>such</em> a long way in recent years), but Maybelline’s Plump and Glow Foundation ultimately stole the show. It’s full of skincare ingredients like hyaluronic acid and niacinamide, which help to hydrate the skin and minimize the appearance of pores. This foundation doesn’t just feel good on your skin—it looks even better. “The Plump and Glow is one of those formulas that defies the rule,” says Spickard. “It has a high pigment load and real coverage, but it doesn’t feel heavy on the skin,” he explains. “You get that demi-luminous finish without it looking greasy or overdone. It wears like skin, which for me is the whole goal.” </p><p><strong>Editor review:</strong> “This is, by and large, the best under-$20 foundation I’ve ever tried. I’ve tested $40+ foundations that streak, dehydrate, and crease more than this stuff—it’s <em>that</em> good. The first word that comes to mind when I want to describe my skin with this foundation is ‘healthy’ because of how plump, radiant, and smooth my skin looks, all without feeling any sort of weight on the surface. I’ll be reaching for this one more than my pricey picks, I fear.” <em>—</em><a href="https://www.whowhatwear.com/author/alyssa-brascia" target="_blank"><u><em>Alyssa Brascia</em></u></a><em>, Who What Wear associate beauty editor</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vpBqVGCJr4yW3iVWwroTEF" name="Maybelline Plump &amp; Glow Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Plump &amp; Glow Foundation." src="https://cdn.mos.cms.futurecdn.net/vpBqVGCJr4yW3iVWwroTEF-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Maybelline Plump &amp; Glow Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-glowy-l-oreal-infallible-32h-fresh-wear-foundation"><span>Best Glowy: L’Oréal Infallible 32H Fresh Wear Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="d3566dfc-6104-4b81-898b-d06f78c44520">            <a href="https://www.target.com/p/l-oreal-paris-infallible-24hr-fresh-wear-foundation-with-spf-25-1-fl-oz/-/A-79702491" data-model-name="Infallible 32H Fresh Wear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UrzRQqKLy7hs5KsmjKndxR.webp" alt="L'oreal Paris Infallible 32hr Fresh Wear Foundation With Spf 25 - 1 Fl Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Infallible 32H Fresh Wear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Ultra-lightweight texture, healthy finish, includes SPF, sweat- and transfer-resistant </p><p><strong>Cons:</strong> May be too full-coverage for those who prefer sheerer formulas</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 40 | <strong>Finish:</strong> Natural radiance | <strong>Key ingredients:</strong> Octinoxate, titanium dioxide </p><p>Now, I didn’t select this L’Oréal foundation as the best glowy pick on the market because it has the craziest, shiniest finish. I chose this one because it offered my skin an ultra-soft, dreamy finish with a very healthy radiance, which reminded me of my favorite natural-glowy foundation with a much steeper price tag. (Armani’s Luminous Silk Foundation, to be precise.) This long-wearing formula works on all skin types (yes, even acne-prone, dry, and mature) and stays put for up to 32 hours, offering a plump-skin glow all the while. While it is a full coverage foundation, a little goes a long way, so you can use a smaller amount to get a sheerer finish.  It was a close run between this foundation and the Maybelline Plump and Glow, but you truly can’t go wrong with either.</p><p><strong>Customer review:</strong> “This foundation is fantastic for long wear! It provides great coverage while still looking natural and fresh on the skin. It holds up beautifully throughout the day without settling into fine lines or feeling heavy, and I love that it includes SPF 25 for added protection. The finish is smooth and comfortable, even after hours of wear. Amazing performance for the price—definitely a go-to foundation!” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="d7sWaGozfAWiFZnheRMsgL" name="L'Oreal Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the L’Oréal Infallible 32H Fresh Wear Foundation." src="https://cdn.mos.cms.futurecdn.net/d7sWaGozfAWiFZnheRMsgL-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the L’Oréal Infallible 32H Fresh Wear Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-matte-maybelline-fit-me-matte-poreless-liquid-foundation"><span>Best Matte: Maybelline Fit Me Matte + Poreless Liquid Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="9afe095e-78e2-416b-a0a9-5748ebf88c1a">            <a href="https://www.ulta.com/p/fit-me-matte-poreless-liquid-foundation-xlsImpprod11861007" data-model-name="Fit Me Matte + Poreless Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zZYwcGDEbAw4JTAQnG6QuR.png" alt="Fit Me Matte + Poreless Liquid Foundation - Natural Beige 220" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Fit Me Matte + Poreless Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Fragrance-free, blurred results, featherlight texture, 12-hour wear</p><p><strong>Cons:</strong> May be too dehydrating on dry skin types</p><p><strong>Skin type:</strong> Normal to oily | <strong>Shades:</strong> 40 | <strong>Finish:</strong> Natural matte | <strong>Key ingredients:</strong> Silica, glycerin </p><p>Whether you’re looking for something that gives you trendy “<a href="https://www.whowhatwear.com/cloud-skin"><u>cloud skin</u></a>” or you’re simply looking to curb excess shine, you’ve come to the right place. Maybelline’s Fit Me Matte Foundation is a longtime editor and MUA favorite thanks to its flexible formula, relatively larger shade range, and pore-smoothing results that can last up to 12 hours of wear. Though the words “matte” and “longwear” can make a formula sound clunky, I was surprised to discover just how featherlight it was on my skin, how easily it blended with a brush or finger, and how literally it smoothed my pores. My skin looked perfect, and I don’t use this word lightly.</p><p><strong>Customer review:</strong> “This foundation is the one! I’ve been wearing Fit Me for years, I’ve tried so many different brands and I will keep coming back to this. It’s buildable, goes on smooth, and lasts long.”</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="v9GZwzqXukVKb7ca4pPTjS" name="Maybelline Fit Me Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Fit Me Matte + Poreless Liquid Foundation." src="https://cdn.mos.cms.futurecdn.net/v9GZwzqXukVKb7ca4pPTjS-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Maybelline Fit Me Matte + Poreless Liquid Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-serum-neutrogena-sensitive-skin-serum-foundation"><span>Best Serum: Neutrogena Sensitive Skin Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="8453fefc-7d14-4163-b907-097887db2710">            <a href="https://www.walmart.com/ip/Neutrogena-Sensitive-Skin-Serum-Foundation-Light-02-1-oz/911257614" data-model-name="Sensitive Skin Serum Foundation, Light 02" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:99.64%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D9x47joYtiCXAMr6pqtGCQ.png" alt="Neutrogena, Neutrogena Sensitive Skin Serum Foundation, Light 02, 1 Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neutrogena</div>                                        <div class="featured__title">Sensitive Skin Serum Foundation, Light 02</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Extremely lightweight, skincare-packed, sheer yet buildable coverage</p><p><strong>Cons:</strong> Though the shades are flexible, we wish there were more</p><p><strong>Skin type:</strong> Sensitive, dry, combination | <strong>Shades:</strong> 15 | <strong>Finish:</strong> Dewy | <strong>Key ingredients:</strong> Provitamin B5 </p><p>As someone with sensitive skin, I know firsthand how hard it is to find a foundation that won’t dry out your barrier or inspire angry red splotches after a few hours of wear. That said, Neutrogena’s Sensitive Skin Serum Foundation was one of the few that not only gave my complexion a gorgeous glow but effectively camouflaged my rosacea-induced redness and offered long-lasting, even coverage. Because it’s a serum, this formula is more moisturizing than most (thanks to a healthy dose of provitamin B5) and feels like next to nothing on the skin—a vital asset to those with touchy or dry barriers. Now, you don’t need to have sensitive skin to reap the benefits of this foundation, as it’s great for no-makeup makeup lovers, beginners, and foundation haters alike.</p><p><strong>Customer review:</strong> “I have facial dermatitis and very sensitive skin, and every foundation I've tried—even higher-end brands—irritate my skin. This is the only so far I've been able to wear comfortably without reacting. […] The formula feels lightweight and it blends easily for natural, even coverage without looking cakey. It also doesn't cling to dry patches the way many foundations do when my skin is irritated. Also if you need more coverage, you can always layer on more. If you struggle with sensitive skin or dermatitis, this has been a really great option for me!”</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-full-coverage-milani-conceal-and-perfect-2-in-1-foundation-and-concealer"><span>Best Full Coverage: Milani Conceal and Perfect 2-In-1 Foundation and Concealer</span></h3>        <div class="featured_product_block featured_block_standard" data-id="0e56ffc3-e70d-4cb5-a503-df01fe09a693">            <a href="https://www.ulta.com/p/conceal-perfect-2-in-1-foundation-concealer-xlsImpprod17081067" data-model-name="Conceal + Perfect 2-in-1 Foundation + Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aHEqtirYaRkJzE2MASXQ3S.png" alt="Conceal + Perfect 2-In-1 Foundation + Concealer - Light Beige" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milani</div>                                        <div class="featured__title">Conceal + Perfect 2-in-1 Foundation + Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Flawless finish, evens dark circles and uneven complexions, water- and sweat-resistant</p><p><strong>Cons:</strong> May cling to dry spots if you have dermatitis; could have more shades</p><p><strong>Skin type:</strong> Normal to dry, mature | <strong>Shades:</strong> 24 | <strong>Finish:</strong> Natural matte | <strong>Key ingredients:</strong> Mica, glycerin, silica </p><p>“For something more matte and full coverage, the Milani Conceal and Perfect 2-in-1 Foundation and Concealer is my go-to from the drugstore,” says Spickard. “It delivers medium-to-full coverage with a natural matte finish. It’s not going to feel as lightweight as the Maybelline Plump and Glow, but for people who want that matte, full-coverage look without it feeling heavy on the skin, this is the one,” he adds. WWW Beauty Director Erin Jahns would have to agree with the makeup artist’s rave review. “This drugstore foundation is my first pick when it comes to an impeccable and affordable option that will quite literally make your face look flawless in two seconds flat,” she praises. “It’s one part concealer and one part foundation and helps curb the voracious appetite of dark circles, redness, and other skin saboteurs we try to diminish.”</p><p><strong>Editor review:</strong> “Wow, I required such little product to get a really smooth, non-streaky, full-coverage base. It’s beyond easy to build up coverage if you need to, though I doubt the occasion would ever arise with how pigmented this formula is. I appreciate the pump dispenser, which makes application easy, non-wasteful, and clean. You need so little product to get the clean, full-coverage, yet non-chalky results you want. This tube will last me a long time—great value<em>.” –Brascia</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Ce8bNoSvun3vdmLW4azMJa" name="Covergirl 2-in-1 Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Milani Conceal and Perfect 2-In-1 Foundation and Concealer." src="https://cdn.mos.cms.futurecdn.net/Ce8bNoSvun3vdmLW4azMJa-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Milani Conceal and Perfect 2-In-1 Foundation and Concealer </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-stick-sheglam-skin-magnet-high-coverage-foundation"><span>Best Stick: SheGlam Skin Magnet High Coverage Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="9eecba29-f27f-4155-bfbb-f0cd7f13a71a">            <a href="https://us.sheglam.com/product/Skin-Magnet-High-Coverage-Foundation-Stick-Linen-11345034919592896" data-model-name="Skin Magnet High Coverage Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.21%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EeCuACwvdeqNF4dTz2AxyR.jpg" alt="Skin Magnet High Coverage Foundation Stick-Linen" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sheglam</div>                                        <div class="featured__title">Skin Magnet High Coverage Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Lightweight texture, buttery blend, smooths skin</p><p><strong>Cons:</strong> May be too full-coverage for those who prefer a natural look</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 36 | <strong>Finish:</strong> Natural-matte | <strong>Key ingredients:</strong> Silica, bergamot fruit oil, anise oil </p><p>I was pleasantly surprised by the formula, flexibility, and finish of this foundation stick when I was introduced to it last year. With just a few swipes, you can achieve a full-coverage face that hides dark circles, redness, hyperpigmentation, and more, all while feeling weightless on the skin. It blends like butter with your fingers, a brush, or a sponge, and it plays surprisingly well with every concealer, bronzer, and contour I’ve layered on top. </p><p><strong>Customer review:</strong> “I’m so impressed by this foundation. It is lightweight, yet gives nice coverage that is buildable. It’s easy to apply, blends well, and has a sort of soft, powdery finish.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rvrM7RECZKUpB33firBEHm" name="IMG_9797" alt="Who What Wear associate beauty editor Alyssa Brascia wearing the Sheglam Skin Magnet High Coverage Foundation" src="https://cdn.mos.cms.futurecdn.net/rvrM7RECZKUpB33firBEHm-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia wearing the Sheglam Skin Magnet High Coverage Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-blurring-e-l-f-cosmetics-soft-glam-satin-foundation"><span>Best Blurring: e.l.f. Cosmetics Soft Glam Satin Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="143f3cbe-1ae5-41eb-89cf-16ce6987a731">            <a href="https://www.elfcosmetics.com/soft-glam-satin-foundation/300303.html" data-model-name="Soft Glam Satin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mFV6ijCrXuc3fK5GCDY2Di.png" alt="E.l.f. Cosmetics Soft Glam Satin Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Soft Glam Satin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Hydrating formula, lightweight texture, lower-priced than most, long-lasting</p><p><strong>Cons:</strong> May not control secretion enough for oily types</p><p><strong>Skin type:</strong> Dry | <strong>Shades:</strong> 36 | <strong>Finish:</strong> Satin | <strong>Key ingredients:</strong> 1% hibiscus complex, pomegranate, blueberry, and goji berry extracts</p><p>I was thoroughly impressed by e.l.f. Cosmetics’ Soft Glam foundation. Not just because I, admittedly, went in with low expectations (satin finishes don’t tend to love my irritable, occasionally flaky skin), but because I audibly gasped after I blended in the first stroke and watched as my pores and lines melted away. Better yet, it kept my skin even, glowy, and healthy-looking throughout a 14-hour work day on <a href="https://www.whowhatwear.com/beauty/met-gala-2026-best-beauty-looks-red-carpet"><u>Met Gala</u></a> Monday. Thanks to its skincare-infused formula, this cream foundation struck the perfect balance between coverage and hydration, making it a great choice for everyday wear. Plus, it’s only $9. </p><p><strong>Customer review:</strong> “Soooooo in love upon first use. Makeup looked flawless and wore really beautiful through out the day. Lasted through the Texas heat, eating and all day wear. Will be repurchasing.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="fQs43CktULTuEyJoeahkw4" name="Elf Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the E.l.f. Cosmetics Soft Glam Satin Foundation." src="https://cdn.mos.cms.futurecdn.net/fQs43CktULTuEyJoeahkw4-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the E.l.f. Cosmetics Soft Glam Satin Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-for-mature-skin-maybelline-super-stay-skin-tint"><span>Best for Mature Skin: Maybelline Super Stay Skin Tint</span></h3>        <div class="featured_product_block featured_block_standard" data-id="354f1f45-8857-4d66-9449-647b0569fb53">            <a href="https://www.amazon.com/Maybelline-Radiant-Medium-Coverage-Foundation/dp/B0BZQL2Y18" data-model-name="Super Stay Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5tNKHQCBMaNgLaj8AiqCsR.jpg" alt="Maybelline Super Stay Up to 24hr Skin Tint, Radiant Light-To-Medium Coverage Foundation, Makeup Infused With Vitamin C, 118, 1 Count" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAYBELLINE</div>                                        <div class="featured__title">Super Stay Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Won’t settle into fine lines, lightweight, brightening, long-wearing</p><p><strong>Cons:</strong> Though flexible, we wish this formula came in more shades</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 18 | <strong>Finish:</strong> Soft matte | <strong>Key ingredients:</strong> Vitamin C derivative </p><p>Spickard sung endless praises for this featherlight formula for many reasons: It’s skin-forward, infused with a brightening vitamin C derivative, breathable yet incredibly long-wearing… the works. It’s because of these hydrating, luminous properties that he chose it as his top drugstore pick for skin with fine lines and wrinkles. “With mature skin, you want to bring back hydration, even the skintone, and make it look juicy and luminous,” he explains. “What’s great here is that the skin tint locks in and doesn’t move around,” he adds, which commonly happens in emollient foundations on skin with slight creases—things can settle and accentuate, rather than smooth. “That doesn’t happen with the Maybelline Skin Tint,” he adds.</p><p><strong>Tester review:</strong> “Glowy, stunning, beautiful! This foundation really smoothed my texture, added luminosity, and felt like nothing on my skin. It played well with my other products, and I’m obsessed with how long-wearing this formula is. It’ll be a staple come hot summer days, for sure.” <em>–Brascia</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="wZeMufhpfuEoneQQEL89QC" name="Maybelline Skin Tint Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Super Stay Skin Tint." src="https://cdn.mos.cms.futurecdn.net/wZeMufhpfuEoneQQEL89QC-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Maybelline Super Stay Skin Tint </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-with-spf-neutrogena-healthy-skin-liquid-makeup-foundation"><span>Best With SPF: Neutrogena Healthy Skin Liquid Makeup Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b7747d33-84a9-44a3-8814-cdde07eb429f">            <a href="https://www.target.com/p/neutrogena-healthy-skin-liquid-makeup-broad-spectrum-spf-20-1-fl-oz/-/A-51110555" data-model-name="Healthy Skin Liquid Makeup Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:99.62%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Coag8ymCvFusVWeumttGzZ.png" alt="Neutrogena, Target" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neutrogena</div>                                        <div class="featured__title">Healthy Skin Liquid Makeup Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Seamless blend, healthy glow, protects skin with SPF</p><p><strong>Cons:</strong> Dump-out packaging is messy </p><p><strong>Skin type:</strong> Normal to dry | <strong>Shades:</strong> 35 | <strong>Finish:</strong> Natural | <strong>Key ingredients:</strong> Provitamin B5, antioxidants, SPF 30</p><p>I often rely on my <a href="https://www.ulta.com/p/even-better-clinical-vitamin-makeup-broad-spectrum-spf-45-foundation-pimprod2051007"><u>Clinique Even Better Clinical</u></a> foundation for an SPF-infused option, but I might make the switch to this sunscreen-protected pick from Neutrogena this summer. Overall, I was thoroughly impressed by how undetectable this hydrating foundation both looked and felt on my skin. The formula is enriched with skin-loving provitamin B5, much like its serum foundation sister (hi, <a href="https://www.walmart.com/ip/Neutrogena-Sensitive-Skin-Serum-Foundation-Light-02-1-oz/911257614" target="_blank">Neutrogena Sensitive Skin Serum</a>), and it instantly blurs the appearance of fine lines, texture, redness, and more. That said, I have a gripe with its dump-out dispenser, which can deposit far too much formula if you don’t apply very carefully. It ends up wasting more product than I’d like, which will make me need to rebuy soon. With a different applicator, this formula would be perfect.</p><p><strong>Tester review:</strong> “I’m loving how this foundation blends flawlessly into my skin and feels incredibly lightweight all day — it never feels heavy or cakey. The natural, radiant finish gives my complexion a fresh, healthy look while evening out tone and smoothing imperfections.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="DuMVbcMXHUpExYW58UJmaK" name="Neutrogena Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Neutrogena Healthy Skin Foundation." src="https://cdn.mos.cms.futurecdn.net/DuMVbcMXHUpExYW58UJmaK-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Neutrogena Healthy Skin Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-longwear-maybelline-super-stay-lumi-matte-foundation"><span>Best Longwear: Maybelline Super Stay Lumi-Matte Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="ac83208a-d937-4282-b78e-73b0228977d6">            <a href="https://www.walmart.com/ip/Maybelline-Super-Stay-Lumi-Matte-Fdt-Shade-350-1-fl-oz/8851708414" data-model-name="Super Stay Lumi-Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.15%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SXA9pJ87Aa49hbqzuBUQUE.png" alt="Maybelline, Maybelline Super Stay Lumi-Matte Foundation Makeup, 350, 1 Fl Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Super Stay Lumi-Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Hydrating, healthy finish, long-wearing, sweat- and water-resistant </p><p><strong>Cons:</strong> Hard to get out of bottle; can be wasteful</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 24 | <strong>Finish:</strong> Satin | <strong>Key ingredients:</strong> Amino acids, titanium dioxide, silica</p><p>If you’re looking for something that will stand the test of time (or, well, 30 hours), I’d point you in the direction of this Super Stay derivative from Maybelline. As part of the brand’s long-wear collection, it’s no surprise that this formula has some gas in the tank, but I was not expecting to see more than a day’s worth of longevity being possible in a foundation. Alas, this satin formula (or what the brand calls “lumi-matte”) can stay in place for over a day while offering a dimensional finish, medium-to-full coverage, and feeling weightless on the skin. That said, I’m taking points away for the same dump-out foundation bottle as Neutrogena’s Healthy Skin Foundation, which ends up being messy and wasteful if not poured <em>very</em> carefully.</p><p><strong>Tester review:</strong> “I have literally purchased every foundation there is at Sephora and Ulta over the last 3 months. […] I thought I would try this and I am absolutely blown away! It looks stunning on my 57-year-old combo skin. It wears all day and it feels like I have nothing on. […] I just can’t rave about this enough. I hope they never discontinue it.”</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KCjw5PcRRtnAjtoqK49jGS" name="Maybelline Lumi-Matte Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Super Stay Lumi-Matte Foundation." src="https://cdn.mos.cms.futurecdn.net/KCjw5PcRRtnAjtoqK49jGS-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Maybelline Super Stay Lumi-Matte Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-to-look-for-in-drugstore-foundation"><span>What to Look for in Drugstore Foundation</span></h2><ul><li><strong>Shade and undertone range:</strong> Celebrity makeup artist Neil Scibelli recommends first seeing whether or not your foundation of choice comes in “various undertones, shade ranges, and finishes—whether cool, warm, or neutral.” Having the correct color match makes all the difference.</li><li><strong>Finish:</strong> Spickard also advises taking the foundation’s finish into consideration when making your final selection. "Are you going for matte? Natural and skinlike? Or something more radiant and dewy glowy?" he asks. "Finish impacts how the foundation wears and feels just as much as the formula itself."</li><li><strong>Extra benefits:</strong> Nowadays, foundations (yes, even those at the drugstore!) should do so much more for you than simply cover up imperfections. Many will come with additional benefits like SPF (take the <a href="https://www.target.com/p/neutrogena-healthy-skin-liquid-makeup-broad-spectrum-spf-20-1-fl-oz/-/A-51110555" target="_blank">Neutrogena Healthy Skin Foundation</a>, for example), extra-hydrating ingredients like hyaluronic acid (hi, <a href="https://www.ulta.com/p/lifter-plump-glow-foundation-hyaluronic-acid-pimprod2055990" target="_blank">Maybelline Plump and Glow</a>), and brightening elements like vitamin C (looking at you, <a href="https://www.amazon.com/Maybelline-Radiant-Medium-Coverage-Foundation/dp/B0BZQL2Y18" target="_blank">Maybelline Super Stay Skin Tint</a>). Identifying what your skin could use more of on a day-to-day basis will help with this process.</li></ul><h2 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h2><p>We chose the best drugstore foundations by testing budget-friendly formulas over several years, though Who What Wear associate beauty editor Alyssa Brascia upped the ante by wearing only drugstore formulas over a weeklong (or seven-day) period. She evaluated how each performed during her NYC commutes, on long workdays, and how the formulas interacted with other products. From there, she eliminated the foundations that weren’t up for the task and categorized the rest for you here.</p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you</em>.</p><p>We focus on formulas that deliver, whether they’re affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we’d truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-drugstore-foundation-products</link>
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                            <![CDATA[ Bargain formulas that behave like big names. ]]>
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                                                                        <pubDate>Sun, 10 May 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 12 May 2026 01:25:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@alyssabrascia, E.l.f. Cosmetics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Who What Wear associate beauty editor Alyssa Brascia and the pile of drugstore foundations she tested.]]></media:description>                                                            <media:text><![CDATA[A collage of Who What Wear associate beauty editor Alyssa Brascia and the pile of drugstore foundations she tested.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of Who What Wear associate beauty editor Alyssa Brascia and the pile of drugstore foundations she tested.]]></media:title>
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                                <p>If there’s one thing you should know about me, it’s that I’m obsessive about makeup. From <a href="https://www.whowhatwear.com/beauty/makeup/hermes-plein-air-foundation-review"><u>luxury French foundations</u></a> to <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-satin-kajal-liner-review"><u>ultra-chic eyeliners</u></a>, I am constantly seeking out the coolest new formulas to hit the market. But just because I like expensive brands doesn’t mean that I discount the drugstore when searching for my next product. In fact, quite the opposite. I know from my own experience that a high price tag does not immediately guarantee a better formula—and celebrity makeup artists, who have gone so far as to give me a shopping list of <a href="https://www.whowhatwear.com/beauty/makeup/celebrity-makeup-artist-drugstore-recommendations"><u>drugstore buys that rival designer splurges</u></a>, would back me up on that. Unbeknownst to many, foundation falls within this category.</p><p>According to celebrity makeup artist <a href="https://www.instagram.com/thefacebykase/" target="_blank"><u>Kasey Spickard</u></a>, it’s not price nor fancy brand name that separates a good foundation from a great one. It’s actually wearability, finish, and shade range. “Does it crease? Does it settle into fine lines and wrinkles? Does it feel lightweight, like a second skin, or does it feel heavy, like you’re wearing a lot of makeup?” He asks out loud. “That’s what matters to me.” </p><p>After testing more than 20 drugstore foundations over the past two years (and wearing solely drugstore formulas for a week straight), I found the 10 formulas that didn’t make me miss my designer bottles a bit. Below are the foundations that deliver everything, including glowy skin, matte finishes, 30-hour wear, a touch of sun protection, and more, all for less than $17.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2421px;"><p class="vanilla-image-block" style="padding-top:124.99%;"><img id="hfr7dWuAJLKqkSfcJvCipH" name="IMG_9530" alt="The pile of drugstore foundations Who What Wear associate beauty editor Alyssa Brascia tested for a week." src="https://cdn.mos.cms.futurecdn.net/hfr7dWuAJLKqkSfcJvCipH-1920-80.jpg" mos="" align="middle" fullscreen="" width="2421" height="3026" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-drugstore-foundations-of-2026-at-a-glance"><span>The Best Drugstore Foundations of 2026, at a Glance</span></h2><ul><li><strong>Best Overall: </strong><a href="https://www.ulta.com/p/lifter-plump-glow-foundation-hyaluronic-acid-pimprod2055990" target="_blank"><u>Maybelline Plump &amp; Glow Foundation</u></a></li><li><strong>Best Glowy:</strong> <a href="https://www.target.com/p/l-oreal-paris-infallible-24hr-fresh-wear-foundation-with-spf-25-1-fl-oz/-/A-79702491" target="_blank"><u>L’Oréal Infallible 32H Fresh Wear Foundation</u></a></li><li><strong>Best Matte:</strong> <a href="https://www.ulta.com/p/fit-me-matte-poreless-liquid-foundation-xlsImpprod11861007" target="_blank"><u>Maybelline Fit Me Matte + Poreless Liquid Foundation</u></a></li><li><strong>Best Serum:</strong> <a href="https://www.walmart.com/ip/Neutrogena-Sensitive-Skin-Serum-Foundation-Light-02-1-oz/911257614" target="_blank"><u>Neutrogena Sensitive Skin Serum Foundation</u></a></li><li><strong>Best Full Coverage: </strong><a href="https://www.ulta.com/p/conceal-perfect-2-in-1-foundation-concealer-xlsImpprod17081067" target="_blank"><u>Milani Conceal and Perfect 2-In-1 Foundation and Concealer</u></a></li></ul><h3 class="article-body__section" id="section-best-overall-maybelline-plump-and-glow-foundation"><span>Best Overall: Maybelline Plump and Glow Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="0e837077-42e4-4bc1-92ff-2e5e12fc8918">            <a href="https://www.ulta.com/p/lifter-plump-glow-foundation-hyaluronic-acid-pimprod2055990" data-model-name="Lifter Plump and Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5C47ZLYZXMGR2Bt6skAYkR.png" alt="Lifter Plump &amp; Glow Foundation Hyaluronic Acid - 90" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Lifter Plump and Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Offers a healthy radiance, hydrates the skin, plumps wrinkles, and minimizes the appearance of pores</p><p><strong>Cons:</strong> Could stand to have a wider shade range</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 24 | <strong>Finish:</strong> Radiant | <strong>Key ingredients:</strong> Hyaluronic acid, niacinamide </p><p>I had a hard time discerning which drugstore foundation topped them all in 2026 (budget-friendly formulas have come <em>such</em> a long way in recent years), but Maybelline’s Plump and Glow Foundation ultimately stole the show. It’s full of skincare ingredients like hyaluronic acid and niacinamide, which help to hydrate the skin and minimize the appearance of pores. This foundation doesn’t just feel good on your skin—it looks even better. “The Plump and Glow is one of those formulas that defies the rule,” says Spickard. “It has a high pigment load and real coverage, but it doesn’t feel heavy on the skin,” he explains. “You get that demi-luminous finish without it looking greasy or overdone. It wears like skin, which for me is the whole goal.” </p><p><strong>Editor review:</strong> “This is, by and large, the best under-$20 foundation I’ve ever tried. I’ve tested $40+ foundations that streak, dehydrate, and crease more than this stuff—it’s <em>that</em> good. The first word that comes to mind when I want to describe my skin with this foundation is ‘healthy’ because of how plump, radiant, and smooth my skin looks, all without feeling any sort of weight on the surface. I’ll be reaching for this one more than my pricey picks, I fear.” <em>—</em><a href="https://www.whowhatwear.com/author/alyssa-brascia" target="_blank"><u><em>Alyssa Brascia</em></u></a><em>, Who What Wear associate beauty editor</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vpBqVGCJr4yW3iVWwroTEF" name="Maybelline Plump &amp; Glow Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Plump &amp; Glow Foundation." src="https://cdn.mos.cms.futurecdn.net/vpBqVGCJr4yW3iVWwroTEF-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Maybelline Plump &amp; Glow Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-glowy-l-oreal-infallible-32h-fresh-wear-foundation"><span>Best Glowy: L’Oréal Infallible 32H Fresh Wear Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="d3566dfc-6104-4b81-898b-d06f78c44520">            <a href="https://www.target.com/p/l-oreal-paris-infallible-24hr-fresh-wear-foundation-with-spf-25-1-fl-oz/-/A-79702491" data-model-name="Infallible 32H Fresh Wear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UrzRQqKLy7hs5KsmjKndxR.webp" alt="L'oreal Paris Infallible 32hr Fresh Wear Foundation With Spf 25 - 1 Fl Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Infallible 32H Fresh Wear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Ultra-lightweight texture, healthy finish, includes SPF, sweat- and transfer-resistant </p><p><strong>Cons:</strong> May be too full-coverage for those who prefer sheerer formulas</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 40 | <strong>Finish:</strong> Natural radiance | <strong>Key ingredients:</strong> Octinoxate, titanium dioxide </p><p>Now, I didn’t select this L’Oréal foundation as the best glowy pick on the market because it has the craziest, shiniest finish. I chose this one because it offered my skin an ultra-soft, dreamy finish with a very healthy radiance, which reminded me of my favorite natural-glowy foundation with a much steeper price tag. (Armani’s Luminous Silk Foundation, to be precise.) This long-wearing formula works on all skin types (yes, even acne-prone, dry, and mature) and stays put for up to 32 hours, offering a plump-skin glow all the while. While it is a full coverage foundation, a little goes a long way, so you can use a smaller amount to get a sheerer finish.  It was a close run between this foundation and the Maybelline Plump and Glow, but you truly can’t go wrong with either.</p><p><strong>Customer review:</strong> “This foundation is fantastic for long wear! It provides great coverage while still looking natural and fresh on the skin. It holds up beautifully throughout the day without settling into fine lines or feeling heavy, and I love that it includes SPF 25 for added protection. The finish is smooth and comfortable, even after hours of wear. Amazing performance for the price—definitely a go-to foundation!” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="d7sWaGozfAWiFZnheRMsgL" name="L'Oreal Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the L’Oréal Infallible 32H Fresh Wear Foundation." src="https://cdn.mos.cms.futurecdn.net/d7sWaGozfAWiFZnheRMsgL-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the L’Oréal Infallible 32H Fresh Wear Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-matte-maybelline-fit-me-matte-poreless-liquid-foundation"><span>Best Matte: Maybelline Fit Me Matte + Poreless Liquid Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="9afe095e-78e2-416b-a0a9-5748ebf88c1a">            <a href="https://www.ulta.com/p/fit-me-matte-poreless-liquid-foundation-xlsImpprod11861007" data-model-name="Fit Me Matte + Poreless Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zZYwcGDEbAw4JTAQnG6QuR.png" alt="Fit Me Matte + Poreless Liquid Foundation - Natural Beige 220" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Fit Me Matte + Poreless Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Fragrance-free, blurred results, featherlight texture, 12-hour wear</p><p><strong>Cons:</strong> May be too dehydrating on dry skin types</p><p><strong>Skin type:</strong> Normal to oily | <strong>Shades:</strong> 40 | <strong>Finish:</strong> Natural matte | <strong>Key ingredients:</strong> Silica, glycerin </p><p>Whether you’re looking for something that gives you trendy “<a href="https://www.whowhatwear.com/cloud-skin"><u>cloud skin</u></a>” or you’re simply looking to curb excess shine, you’ve come to the right place. Maybelline’s Fit Me Matte Foundation is a longtime editor and MUA favorite thanks to its flexible formula, relatively larger shade range, and pore-smoothing results that can last up to 12 hours of wear. Though the words “matte” and “longwear” can make a formula sound clunky, I was surprised to discover just how featherlight it was on my skin, how easily it blended with a brush or finger, and how literally it smoothed my pores. My skin looked perfect, and I don’t use this word lightly.</p><p><strong>Customer review:</strong> “This foundation is the one! I’ve been wearing Fit Me for years, I’ve tried so many different brands and I will keep coming back to this. It’s buildable, goes on smooth, and lasts long.”</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="v9GZwzqXukVKb7ca4pPTjS" name="Maybelline Fit Me Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Fit Me Matte + Poreless Liquid Foundation." src="https://cdn.mos.cms.futurecdn.net/v9GZwzqXukVKb7ca4pPTjS-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Maybelline Fit Me Matte + Poreless Liquid Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-serum-neutrogena-sensitive-skin-serum-foundation"><span>Best Serum: Neutrogena Sensitive Skin Serum Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="8453fefc-7d14-4163-b907-097887db2710">            <a href="https://www.walmart.com/ip/Neutrogena-Sensitive-Skin-Serum-Foundation-Light-02-1-oz/911257614" data-model-name="Sensitive Skin Serum Foundation, Light 02" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:99.64%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D9x47joYtiCXAMr6pqtGCQ.png" alt="Neutrogena, Neutrogena Sensitive Skin Serum Foundation, Light 02, 1 Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neutrogena</div>                                        <div class="featured__title">Sensitive Skin Serum Foundation, Light 02</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Extremely lightweight, skincare-packed, sheer yet buildable coverage</p><p><strong>Cons:</strong> Though the shades are flexible, we wish there were more</p><p><strong>Skin type:</strong> Sensitive, dry, combination | <strong>Shades:</strong> 15 | <strong>Finish:</strong> Dewy | <strong>Key ingredients:</strong> Provitamin B5 </p><p>As someone with sensitive skin, I know firsthand how hard it is to find a foundation that won’t dry out your barrier or inspire angry red splotches after a few hours of wear. That said, Neutrogena’s Sensitive Skin Serum Foundation was one of the few that not only gave my complexion a gorgeous glow but effectively camouflaged my rosacea-induced redness and offered long-lasting, even coverage. Because it’s a serum, this formula is more moisturizing than most (thanks to a healthy dose of provitamin B5) and feels like next to nothing on the skin—a vital asset to those with touchy or dry barriers. Now, you don’t need to have sensitive skin to reap the benefits of this foundation, as it’s great for no-makeup makeup lovers, beginners, and foundation haters alike.</p><p><strong>Customer review:</strong> “I have facial dermatitis and very sensitive skin, and every foundation I've tried—even higher-end brands—irritate my skin. This is the only so far I've been able to wear comfortably without reacting. […] The formula feels lightweight and it blends easily for natural, even coverage without looking cakey. It also doesn't cling to dry patches the way many foundations do when my skin is irritated. Also if you need more coverage, you can always layer on more. If you struggle with sensitive skin or dermatitis, this has been a really great option for me!”</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-full-coverage-milani-conceal-and-perfect-2-in-1-foundation-and-concealer"><span>Best Full Coverage: Milani Conceal and Perfect 2-In-1 Foundation and Concealer</span></h3>        <div class="featured_product_block featured_block_standard" data-id="0e56ffc3-e70d-4cb5-a503-df01fe09a693">            <a href="https://www.ulta.com/p/conceal-perfect-2-in-1-foundation-concealer-xlsImpprod17081067" data-model-name="Conceal + Perfect 2-in-1 Foundation + Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aHEqtirYaRkJzE2MASXQ3S.png" alt="Conceal + Perfect 2-In-1 Foundation + Concealer - Light Beige" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milani</div>                                        <div class="featured__title">Conceal + Perfect 2-in-1 Foundation + Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Flawless finish, evens dark circles and uneven complexions, water- and sweat-resistant</p><p><strong>Cons:</strong> May cling to dry spots if you have dermatitis; could have more shades</p><p><strong>Skin type:</strong> Normal to dry, mature | <strong>Shades:</strong> 24 | <strong>Finish:</strong> Natural matte | <strong>Key ingredients:</strong> Mica, glycerin, silica </p><p>“For something more matte and full coverage, the Milani Conceal and Perfect 2-in-1 Foundation and Concealer is my go-to from the drugstore,” says Spickard. “It delivers medium-to-full coverage with a natural matte finish. It’s not going to feel as lightweight as the Maybelline Plump and Glow, but for people who want that matte, full-coverage look without it feeling heavy on the skin, this is the one,” he adds. WWW Beauty Director Erin Jahns would have to agree with the makeup artist’s rave review. “This drugstore foundation is my first pick when it comes to an impeccable and affordable option that will quite literally make your face look flawless in two seconds flat,” she praises. “It’s one part concealer and one part foundation and helps curb the voracious appetite of dark circles, redness, and other skin saboteurs we try to diminish.”</p><p><strong>Editor review:</strong> “Wow, I required such little product to get a really smooth, non-streaky, full-coverage base. It’s beyond easy to build up coverage if you need to, though I doubt the occasion would ever arise with how pigmented this formula is. I appreciate the pump dispenser, which makes application easy, non-wasteful, and clean. You need so little product to get the clean, full-coverage, yet non-chalky results you want. This tube will last me a long time—great value<em>.” –Brascia</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Ce8bNoSvun3vdmLW4azMJa" name="Covergirl 2-in-1 Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Milani Conceal and Perfect 2-In-1 Foundation and Concealer." src="https://cdn.mos.cms.futurecdn.net/Ce8bNoSvun3vdmLW4azMJa-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Milani Conceal and Perfect 2-In-1 Foundation and Concealer </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-stick-sheglam-skin-magnet-high-coverage-foundation"><span>Best Stick: SheGlam Skin Magnet High Coverage Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="9eecba29-f27f-4155-bfbb-f0cd7f13a71a">            <a href="https://us.sheglam.com/product/Skin-Magnet-High-Coverage-Foundation-Stick-Linen-11345034919592896" data-model-name="Skin Magnet High Coverage Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.21%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EeCuACwvdeqNF4dTz2AxyR.jpg" alt="Skin Magnet High Coverage Foundation Stick-Linen" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sheglam</div>                                        <div class="featured__title">Skin Magnet High Coverage Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Lightweight texture, buttery blend, smooths skin</p><p><strong>Cons:</strong> May be too full-coverage for those who prefer a natural look</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 36 | <strong>Finish:</strong> Natural-matte | <strong>Key ingredients:</strong> Silica, bergamot fruit oil, anise oil </p><p>I was pleasantly surprised by the formula, flexibility, and finish of this foundation stick when I was introduced to it last year. With just a few swipes, you can achieve a full-coverage face that hides dark circles, redness, hyperpigmentation, and more, all while feeling weightless on the skin. It blends like butter with your fingers, a brush, or a sponge, and it plays surprisingly well with every concealer, bronzer, and contour I’ve layered on top. </p><p><strong>Customer review:</strong> “I’m so impressed by this foundation. It is lightweight, yet gives nice coverage that is buildable. It’s easy to apply, blends well, and has a sort of soft, powdery finish.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rvrM7RECZKUpB33firBEHm" name="IMG_9797" alt="Who What Wear associate beauty editor Alyssa Brascia wearing the Sheglam Skin Magnet High Coverage Foundation" src="https://cdn.mos.cms.futurecdn.net/rvrM7RECZKUpB33firBEHm-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia wearing the Sheglam Skin Magnet High Coverage Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-blurring-e-l-f-cosmetics-soft-glam-satin-foundation"><span>Best Blurring: e.l.f. Cosmetics Soft Glam Satin Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="143f3cbe-1ae5-41eb-89cf-16ce6987a731">            <a href="https://www.elfcosmetics.com/soft-glam-satin-foundation/300303.html" data-model-name="Soft Glam Satin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mFV6ijCrXuc3fK5GCDY2Di.png" alt="E.l.f. Cosmetics Soft Glam Satin Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Soft Glam Satin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Hydrating formula, lightweight texture, lower-priced than most, long-lasting</p><p><strong>Cons:</strong> May not control secretion enough for oily types</p><p><strong>Skin type:</strong> Dry | <strong>Shades:</strong> 36 | <strong>Finish:</strong> Satin | <strong>Key ingredients:</strong> 1% hibiscus complex, pomegranate, blueberry, and goji berry extracts</p><p>I was thoroughly impressed by e.l.f. Cosmetics’ Soft Glam foundation. Not just because I, admittedly, went in with low expectations (satin finishes don’t tend to love my irritable, occasionally flaky skin), but because I audibly gasped after I blended in the first stroke and watched as my pores and lines melted away. Better yet, it kept my skin even, glowy, and healthy-looking throughout a 14-hour work day on <a href="https://www.whowhatwear.com/beauty/met-gala-2026-best-beauty-looks-red-carpet"><u>Met Gala</u></a> Monday. Thanks to its skincare-infused formula, this cream foundation struck the perfect balance between coverage and hydration, making it a great choice for everyday wear. Plus, it’s only $9. </p><p><strong>Customer review:</strong> “Soooooo in love upon first use. Makeup looked flawless and wore really beautiful through out the day. Lasted through the Texas heat, eating and all day wear. Will be repurchasing.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="fQs43CktULTuEyJoeahkw4" name="Elf Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the E.l.f. Cosmetics Soft Glam Satin Foundation." src="https://cdn.mos.cms.futurecdn.net/fQs43CktULTuEyJoeahkw4-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the E.l.f. Cosmetics Soft Glam Satin Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-for-mature-skin-maybelline-super-stay-skin-tint"><span>Best for Mature Skin: Maybelline Super Stay Skin Tint</span></h3>        <div class="featured_product_block featured_block_standard" data-id="354f1f45-8857-4d66-9449-647b0569fb53">            <a href="https://www.amazon.com/Maybelline-Radiant-Medium-Coverage-Foundation/dp/B0BZQL2Y18" data-model-name="Super Stay Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5tNKHQCBMaNgLaj8AiqCsR.jpg" alt="Maybelline Super Stay Up to 24hr Skin Tint, Radiant Light-To-Medium Coverage Foundation, Makeup Infused With Vitamin C, 118, 1 Count" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAYBELLINE</div>                                        <div class="featured__title">Super Stay Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Won’t settle into fine lines, lightweight, brightening, long-wearing</p><p><strong>Cons:</strong> Though flexible, we wish this formula came in more shades</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 18 | <strong>Finish:</strong> Soft matte | <strong>Key ingredients:</strong> Vitamin C derivative </p><p>Spickard sung endless praises for this featherlight formula for many reasons: It’s skin-forward, infused with a brightening vitamin C derivative, breathable yet incredibly long-wearing… the works. It’s because of these hydrating, luminous properties that he chose it as his top drugstore pick for skin with fine lines and wrinkles. “With mature skin, you want to bring back hydration, even the skintone, and make it look juicy and luminous,” he explains. “What’s great here is that the skin tint locks in and doesn’t move around,” he adds, which commonly happens in emollient foundations on skin with slight creases—things can settle and accentuate, rather than smooth. “That doesn’t happen with the Maybelline Skin Tint,” he adds.</p><p><strong>Tester review:</strong> “Glowy, stunning, beautiful! This foundation really smoothed my texture, added luminosity, and felt like nothing on my skin. It played well with my other products, and I’m obsessed with how long-wearing this formula is. It’ll be a staple come hot summer days, for sure.” <em>–Brascia</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="wZeMufhpfuEoneQQEL89QC" name="Maybelline Skin Tint Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Super Stay Skin Tint." src="https://cdn.mos.cms.futurecdn.net/wZeMufhpfuEoneQQEL89QC-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Maybelline Super Stay Skin Tint </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-with-spf-neutrogena-healthy-skin-liquid-makeup-foundation"><span>Best With SPF: Neutrogena Healthy Skin Liquid Makeup Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b7747d33-84a9-44a3-8814-cdde07eb429f">            <a href="https://www.target.com/p/neutrogena-healthy-skin-liquid-makeup-broad-spectrum-spf-20-1-fl-oz/-/A-51110555" data-model-name="Healthy Skin Liquid Makeup Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:99.62%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Coag8ymCvFusVWeumttGzZ.png" alt="Neutrogena, Target" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neutrogena</div>                                        <div class="featured__title">Healthy Skin Liquid Makeup Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Seamless blend, healthy glow, protects skin with SPF</p><p><strong>Cons:</strong> Dump-out packaging is messy </p><p><strong>Skin type:</strong> Normal to dry | <strong>Shades:</strong> 35 | <strong>Finish:</strong> Natural | <strong>Key ingredients:</strong> Provitamin B5, antioxidants, SPF 30</p><p>I often rely on my <a href="https://www.ulta.com/p/even-better-clinical-vitamin-makeup-broad-spectrum-spf-45-foundation-pimprod2051007"><u>Clinique Even Better Clinical</u></a> foundation for an SPF-infused option, but I might make the switch to this sunscreen-protected pick from Neutrogena this summer. Overall, I was thoroughly impressed by how undetectable this hydrating foundation both looked and felt on my skin. The formula is enriched with skin-loving provitamin B5, much like its serum foundation sister (hi, <a href="https://www.walmart.com/ip/Neutrogena-Sensitive-Skin-Serum-Foundation-Light-02-1-oz/911257614" target="_blank">Neutrogena Sensitive Skin Serum</a>), and it instantly blurs the appearance of fine lines, texture, redness, and more. That said, I have a gripe with its dump-out dispenser, which can deposit far too much formula if you don’t apply very carefully. It ends up wasting more product than I’d like, which will make me need to rebuy soon. With a different applicator, this formula would be perfect.</p><p><strong>Tester review:</strong> “I’m loving how this foundation blends flawlessly into my skin and feels incredibly lightweight all day — it never feels heavy or cakey. The natural, radiant finish gives my complexion a fresh, healthy look while evening out tone and smoothing imperfections.” </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="DuMVbcMXHUpExYW58UJmaK" name="Neutrogena Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Neutrogena Healthy Skin Foundation." src="https://cdn.mos.cms.futurecdn.net/DuMVbcMXHUpExYW58UJmaK-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Neutrogena Healthy Skin Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-longwear-maybelline-super-stay-lumi-matte-foundation"><span>Best Longwear: Maybelline Super Stay Lumi-Matte Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="ac83208a-d937-4282-b78e-73b0228977d6">            <a href="https://www.walmart.com/ip/Maybelline-Super-Stay-Lumi-Matte-Fdt-Shade-350-1-fl-oz/8851708414" data-model-name="Super Stay Lumi-Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.15%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SXA9pJ87Aa49hbqzuBUQUE.png" alt="Maybelline, Maybelline Super Stay Lumi-Matte Foundation Makeup, 350, 1 Fl Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Super Stay Lumi-Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Pros:</strong> Hydrating, healthy finish, long-wearing, sweat- and water-resistant </p><p><strong>Cons:</strong> Hard to get out of bottle; can be wasteful</p><p><strong>Skin type:</strong> All | <strong>Shades:</strong> 24 | <strong>Finish:</strong> Satin | <strong>Key ingredients:</strong> Amino acids, titanium dioxide, silica</p><p>If you’re looking for something that will stand the test of time (or, well, 30 hours), I’d point you in the direction of this Super Stay derivative from Maybelline. As part of the brand’s long-wear collection, it’s no surprise that this formula has some gas in the tank, but I was not expecting to see more than a day’s worth of longevity being possible in a foundation. Alas, this satin formula (or what the brand calls “lumi-matte”) can stay in place for over a day while offering a dimensional finish, medium-to-full coverage, and feeling weightless on the skin. That said, I’m taking points away for the same dump-out foundation bottle as Neutrogena’s Healthy Skin Foundation, which ends up being messy and wasteful if not poured <em>very</em> carefully.</p><p><strong>Tester review:</strong> “I have literally purchased every foundation there is at Sephora and Ulta over the last 3 months. […] I thought I would try this and I am absolutely blown away! It looks stunning on my 57-year-old combo skin. It wears all day and it feels like I have nothing on. […] I just can’t rave about this enough. I hope they never discontinue it.”</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="KCjw5PcRRtnAjtoqK49jGS" name="Maybelline Lumi-Matte Foundation" alt="An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Super Stay Lumi-Matte Foundation." src="https://cdn.mos.cms.futurecdn.net/KCjw5PcRRtnAjtoqK49jGS-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia before and after applying the Maybelline Super Stay Lumi-Matte Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-to-look-for-in-drugstore-foundation"><span>What to Look for in Drugstore Foundation</span></h2><ul><li><strong>Shade and undertone range:</strong> Celebrity makeup artist Neil Scibelli recommends first seeing whether or not your foundation of choice comes in “various undertones, shade ranges, and finishes—whether cool, warm, or neutral.” Having the correct color match makes all the difference.</li><li><strong>Finish:</strong> Spickard also advises taking the foundation’s finish into consideration when making your final selection. "Are you going for matte? Natural and skinlike? Or something more radiant and dewy glowy?" he asks. "Finish impacts how the foundation wears and feels just as much as the formula itself."</li><li><strong>Extra benefits:</strong> Nowadays, foundations (yes, even those at the drugstore!) should do so much more for you than simply cover up imperfections. Many will come with additional benefits like SPF (take the <a href="https://www.target.com/p/neutrogena-healthy-skin-liquid-makeup-broad-spectrum-spf-20-1-fl-oz/-/A-51110555" target="_blank">Neutrogena Healthy Skin Foundation</a>, for example), extra-hydrating ingredients like hyaluronic acid (hi, <a href="https://www.ulta.com/p/lifter-plump-glow-foundation-hyaluronic-acid-pimprod2055990" target="_blank">Maybelline Plump and Glow</a>), and brightening elements like vitamin C (looking at you, <a href="https://www.amazon.com/Maybelline-Radiant-Medium-Coverage-Foundation/dp/B0BZQL2Y18" target="_blank">Maybelline Super Stay Skin Tint</a>). Identifying what your skin could use more of on a day-to-day basis will help with this process.</li></ul><h2 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h2><p>We chose the best drugstore foundations by testing budget-friendly formulas over several years, though Who What Wear associate beauty editor Alyssa Brascia upped the ante by wearing only drugstore formulas over a weeklong (or seven-day) period. She evaluated how each performed during her NYC commutes, on long workdays, and how the formulas interacted with other products. From there, she eliminated the foundations that weren’t up for the task and categorized the rest for you here.</p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you</em>.</p><p>We focus on formulas that deliver, whether they’re affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we’d truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ Hourglass's Latest Foundation Is a Sensation—Nothing Has Ever Made My Skin Look This Perfect ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I say this with zero exaggeration: Every single time I wear this Hourglass <a href="https://www.whowhatwear.com/best-foundations" target="_blank">foundation</a>, at least one person compliments my skin. "Your skin looks so smooth," "You're literally glowing," "Your skin is perfect," you get the idea. I always relish these comments (the best type of praise for a beauty editor!), but they sure do hit differently when my skin actually <em>isn't</em> at its best. </p><p>Case in point? I recently experienced a gnarly reaction after testing a new product (the trade-off from constantly playing guinea pig!) and have been struggling with flaky, congested skin for the past several weeks. One thin layer of this foundation, though, and all my textural concerns disappear—well, at least for the day—to the point where my own husband thought my complexion magically healed overnight. Quite the scheme! </p><p>Never have I ever used a foundation that covered up breakouts and discoloration while appearing so <a href="https://www.whowhatwear.com/natural-looking-foundation" target="_blank">naturally skin-like</a>, and at the risk of selling out my new favorite base product, I must wax poetic on its powers. Behold, the <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" target="_blank">Hourglass Illusion Luminous Glow Foundation</a>. </p>        <div class="featured_product_block featured_block_standard" data-id="731c49f2-3c70-4470-be7c-d3dc91041124">            <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" data-model-name="Illusion Illuminous Glow Foundation SPF 30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o2MqKcqeNp84XzmQXUErPT.jpg" alt="Illusion Illuminous Glow Foundation Spf 30" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Illusion Illuminous Glow Foundation SPF 30</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-formula-smoothing-with-12-hour-wear"><span>The Formula: Smoothing With 12-Hour Wear</span></h2><p>The foundation itself boasts medium coverage with a super-luminous finish (true to its name), unlike the brand's <a href="https://www.nordstrom.com/s/veil-hydrating-skin-tint/7518546" target="_blank">Veil Hydrating Skin Tint</a>, which is dewy yet sheer, and its <a href="https://www.nordstrom.com/s/ambient-soft-glow-liquid-foundation/7048342?" target="_blank">Ambient Soft Glow Foundation</a>, which has medium coverage yet not nearly as much glow. In terms of ingredients, it features an advanced hydra-smoothing technology with hyaluronic microspheres to noticeably plump fine lines and even out texture, as well as SPF 30 for extra sun protection—a welcome bonus! </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:146.85%;"><img id="hztvSn5CByAsS55bfWnCiF" name="IMG_2763" alt="Jamie Schneider testing Hourglass's Illusion Luminous Glow Foundation" src="https://cdn.mos.cms.futurecdn.net/hztvSn5CByAsS55bfWnCiF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1771" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>I suspect that hydra-smoothing technology is what helps the foundation instantly disguise every single blemish on my face. Seriously, the moment I buff it into my skin, all my breakout woes mysteriously vanish. And I'm not alone: In a clinical study conducted by the brand, 93% of participants said the foundation instantly reduced the look of imperfections and made their skin look smoother. </p><p>The formula also has incredible long wear—12 hours to be exact—without creasing or flaking as the day goes on. I can also totally attest to this perk; <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" target="_blank">Illusion Luminous Glow</a> is the one of the only foundations that outlasts a full office day with multiple late-night work events and somehow appears just as immaculate as my 8 a.m. application. </p><h2 class="article-body__section" id="section-the-application-creamy-and-even"><span>The Application: Creamy and Even</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:173.63%;"><img id="3PWMPqwg3o8Ssgg4rV5naF" name="IMG_2764" alt="Jamie Schneider testing Hourglass's Illusion Luminous Glow Foundation" src="https://cdn.mos.cms.futurecdn.net/3PWMPqwg3o8Ssgg4rV5naF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="2094" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>As for the texture? It's creamy and blendable but has a thicker consistency than a <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tint</a> (which tends to be rather lightweight and serum-like), so a little goes a long way with the application. In fact, I only need a pearl-size amount for my entire face, which I apply to the back of my hand, warm it up with <a href="https://www.nordstrom.com/s/hourglass-vanish-seamless-finish-foundation-brush/4261533" target="_blank">Hourglass's Vanish Seamless Finish Foundation Brush</a>, then buff it into my skin for even, less-is-more coverage. It fuses to my skin like a dream and leaves behind the prettiest megawatt glow. On that note, this is probably not the best pick for those with oily skin trying to pare back the shine. It's <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundation" target="_blank">capital-D dewy</a>, but I happen to love the glassy finish for my combination, perennially thirsty skin. </p><h2 class="article-body__section" id="section-my-results-smooth-filter-like-skin"><span>My Results: Smooth, Filter-Like Skin </span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:175.54%;"><img id="AVZ3AnnuASMdsuYZfaj7qF" name="IMG_2759.JPG" alt="Jamie Schneider after applying Hourglass's Illusion Luminous Glow Foundation" src="https://cdn.mos.cms.futurecdn.net/AVZ3AnnuASMdsuYZfaj7qF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="2117" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>As you can probably guess, I score <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" target="_blank">this foundation</a> a 1000/10. I've been wearing it regularly since it launched back in January (in the <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" target="_blank"><u>shade 4</u></a>, if you're curious), and it's become my secret weapon for lackluster skin days. Yes, it's glowy to the max, but it somehow never makes me look sweaty—just perfectly fresh and dewy. My favorite perk, however, is how it instantly smooths my skin texture while appearing completely natural, like I don't have any makeup on whatsoever. Perhaps that's why I've received so many compliments on my skin (not my makeup) while I'm wearing it. I often pair it with just a touch of <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks" target="_blank">blush</a>, <a href="https://www.whowhatwear.com/best-brow-gels" target="_blank">brow gel</a>, and my <a href="https://www.whowhatwear.com/beauty/makeup/summer-lip-combos" target="_blank">ride-or-die lip combo</a> (note, no concealer!), so I could theoretically trick people into thinking, yes, I did wake up like this. </p><p>As I mentioned up top, even my husband commented on how clear my skin looked after I came home from work. "Your skin is looking great!" he remarked, astounded, as I had been complaining about my product-testing struggles just the night before. Little did he know my foundation was doing all the legwork—but hey, I'll take it. </p><h2 class="article-body__section" id="section-shop-the-hourglass-illusion-luminous-glow-foundation"><span>Shop the Hourglass Illusion Luminous Glow Foundation</span></h2>        <div class="featured_product_block featured_block_standard" data-id="00bf7bab-281e-4c5d-b618-881a90dd772a">            <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" data-model-name="Illusion Illuminous Glow Foundation SPF 30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PRRrhiAZdXF8hsEBmSnfFa.jpg" alt="Illusion Illuminous Glow Foundation Spf 30" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Illusion Illuminous Glow Foundation SPF 30</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-more-hourglass-products-i-love"><span>More Hourglass Products I Love </span></h2>        <div class="featured_product_block featured_block_standard" data-id="c427bdfb-d86f-4d7c-b09e-c60a684a1d30">            <a href="https://www.nordstrom.com/s/vanish-airbrush-concealer/5511976?" data-model-name="Vanish Airbrush Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/evsosKZNY7o8sc92eYdxXa.jpg" alt="Vanish Airbrush Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Vanish Airbrush Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My holy-grail concealer. If you somehow haven't yet tried this magical formula, consider this your neon flashing sign. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c9392a92-d8b9-402e-83ee-cf9dc202bedf">            <a href="https://www.nordstrom.com/s/ambient-lighting-palette/3928220?" data-model-name="Ambient Lighting Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/53fji4DMLpFbhvK2c2weWa.jpg" alt="Ambient® Lighting Palette" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Ambient Lighting Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Holy glow. You can apply each highlighting powder separately, but I honestly just swipe a fluffy brush through all three and dust it directly on my cheekbones and lids. The finish is beyond stunning. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d9497a7a-b5fb-46d1-a84c-d4c47425984e">            <a href="https://www.nordstrom.com/s/hourglass-priming-moisturizer/8249160" data-model-name="Priming Moisturizer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fGsqsTkTTbigSnEfBNyHSa.jpg" alt="Priming Moisturizer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Priming Moisturizer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The Illusion Luminous Glow Foundation lasts incredibly long on its own, but for extra longevity, feel free to apply this hydrating primer underneath. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fe436db0-6be9-4639-9766-e9f8c8f4d9de">            <a href="https://www.nordstrom.com/s/hourglass-vanish-seamless-finish-foundation-brush/4261533" data-model-name="Vanish Seamless Finish Foundation Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yKPkXEKoYXKuythFPi2RSa.jpg" alt="Vanish Seamless Finish Foundation Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Vanish Seamless Finish Foundation Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I adore a dense foundation brush (sorry, I'm not much of a sponge girl!), and this Hourglass number is top tier. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f9ba95d9-d6a6-4fef-ab72-ccf5a16b694c">            <a href="https://www.nordstrom.com/s/hourglass-phantom-volumizing-lip-glossy-balm/6915154" data-model-name="Phantom Volumizing Lip Glossy Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kbK5jcJvi8mjZWhemBgkVa.jpg" alt="Phantom Volumizing Lip Glossy Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Phantom Volumizing Lip Glossy Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Trust me, you don't know <a href="https://www.whowhatwear.com/beauty/skin/best-glossy-lip-balm" target="_blank">glossy balms</a> until you've tried Hourglass's hero. Talk about a cult favorite! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8714b8bc-7b2b-4a6c-9310-85a5e64ba32f">            <a href="https://www.nordstrom.com/s/hourglass-unreal-liquid-blush/7919907?" data-model-name="Unreal Liquid Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4g4sUc5JxpgQT9fW8cCaZa.jpg" alt="Unreal Liquid Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Unreal Liquid Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>One of my <a href="https://www.whowhatwear.com/beauty/makeup/hourglass-unreal-liquid-blush-review" target="_blank">favorite liquid blushes</a>, period. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="153b3e00-bf02-4e54-b03b-3636f5819d21">            <a href="https://www.nordstrom.com/s/hourglass-shape-sculpt-lip-liner/7689528" data-model-name="Shape &amp; Sculpt Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PARFChkaZHV23Qn5rwniYa.jpg" alt="Shape &amp; Sculpt Lip Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Shape &amp; Sculpt Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I recently got my hands on this soft-sculpting lip liner, and I'm honestly annoyed with myself for not trying it sooner! The pigment is gloriously creamy yet refuses to budge once it settles on the skin. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/hourglass-illusion-luminous-glow-foundation</link>
                                                                            <description>
                            <![CDATA[ It feels like skincare sorcery. ]]>
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                                                                        <pubDate>Sun, 10 May 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 11 May 2026 21:33:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Jamie Schneider after applying Hourglass&#039;s Illusion Luminous Glow Foundation]]></media:description>                                                            <media:text><![CDATA[Jamie Schneider after applying Hourglass&#039;s Illusion Luminous Glow Foundation]]></media:text>
                                <media:title type="plain"><![CDATA[Jamie Schneider after applying Hourglass&#039;s Illusion Luminous Glow Foundation]]></media:title>
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                            <article>
                                <p>I say this with zero exaggeration: Every single time I wear this Hourglass <a href="https://www.whowhatwear.com/best-foundations" target="_blank">foundation</a>, at least one person compliments my skin. "Your skin looks so smooth," "You're literally glowing," "Your skin is perfect," you get the idea. I always relish these comments (the best type of praise for a beauty editor!), but they sure do hit differently when my skin actually <em>isn't</em> at its best. </p><p>Case in point? I recently experienced a gnarly reaction after testing a new product (the trade-off from constantly playing guinea pig!) and have been struggling with flaky, congested skin for the past several weeks. One thin layer of this foundation, though, and all my textural concerns disappear—well, at least for the day—to the point where my own husband thought my complexion magically healed overnight. Quite the scheme! </p><p>Never have I ever used a foundation that covered up breakouts and discoloration while appearing so <a href="https://www.whowhatwear.com/natural-looking-foundation" target="_blank">naturally skin-like</a>, and at the risk of selling out my new favorite base product, I must wax poetic on its powers. Behold, the <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" target="_blank">Hourglass Illusion Luminous Glow Foundation</a>. </p>        <div class="featured_product_block featured_block_standard" data-id="731c49f2-3c70-4470-be7c-d3dc91041124">            <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" data-model-name="Illusion Illuminous Glow Foundation SPF 30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o2MqKcqeNp84XzmQXUErPT.jpg" alt="Illusion Illuminous Glow Foundation Spf 30" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Illusion Illuminous Glow Foundation SPF 30</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-formula-smoothing-with-12-hour-wear"><span>The Formula: Smoothing With 12-Hour Wear</span></h2><p>The foundation itself boasts medium coverage with a super-luminous finish (true to its name), unlike the brand's <a href="https://www.nordstrom.com/s/veil-hydrating-skin-tint/7518546" target="_blank">Veil Hydrating Skin Tint</a>, which is dewy yet sheer, and its <a href="https://www.nordstrom.com/s/ambient-soft-glow-liquid-foundation/7048342?" target="_blank">Ambient Soft Glow Foundation</a>, which has medium coverage yet not nearly as much glow. In terms of ingredients, it features an advanced hydra-smoothing technology with hyaluronic microspheres to noticeably plump fine lines and even out texture, as well as SPF 30 for extra sun protection—a welcome bonus! </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:146.85%;"><img id="hztvSn5CByAsS55bfWnCiF" name="IMG_2763" alt="Jamie Schneider testing Hourglass's Illusion Luminous Glow Foundation" src="https://cdn.mos.cms.futurecdn.net/hztvSn5CByAsS55bfWnCiF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1771" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>I suspect that hydra-smoothing technology is what helps the foundation instantly disguise every single blemish on my face. Seriously, the moment I buff it into my skin, all my breakout woes mysteriously vanish. And I'm not alone: In a clinical study conducted by the brand, 93% of participants said the foundation instantly reduced the look of imperfections and made their skin look smoother. </p><p>The formula also has incredible long wear—12 hours to be exact—without creasing or flaking as the day goes on. I can also totally attest to this perk; <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" target="_blank">Illusion Luminous Glow</a> is the one of the only foundations that outlasts a full office day with multiple late-night work events and somehow appears just as immaculate as my 8 a.m. application. </p><h2 class="article-body__section" id="section-the-application-creamy-and-even"><span>The Application: Creamy and Even</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:173.63%;"><img id="3PWMPqwg3o8Ssgg4rV5naF" name="IMG_2764" alt="Jamie Schneider testing Hourglass's Illusion Luminous Glow Foundation" src="https://cdn.mos.cms.futurecdn.net/3PWMPqwg3o8Ssgg4rV5naF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="2094" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>As for the texture? It's creamy and blendable but has a thicker consistency than a <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tint</a> (which tends to be rather lightweight and serum-like), so a little goes a long way with the application. In fact, I only need a pearl-size amount for my entire face, which I apply to the back of my hand, warm it up with <a href="https://www.nordstrom.com/s/hourglass-vanish-seamless-finish-foundation-brush/4261533" target="_blank">Hourglass's Vanish Seamless Finish Foundation Brush</a>, then buff it into my skin for even, less-is-more coverage. It fuses to my skin like a dream and leaves behind the prettiest megawatt glow. On that note, this is probably not the best pick for those with oily skin trying to pare back the shine. It's <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundation" target="_blank">capital-D dewy</a>, but I happen to love the glassy finish for my combination, perennially thirsty skin. </p><h2 class="article-body__section" id="section-my-results-smooth-filter-like-skin"><span>My Results: Smooth, Filter-Like Skin </span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:175.54%;"><img id="AVZ3AnnuASMdsuYZfaj7qF" name="IMG_2759.JPG" alt="Jamie Schneider after applying Hourglass's Illusion Luminous Glow Foundation" src="https://cdn.mos.cms.futurecdn.net/AVZ3AnnuASMdsuYZfaj7qF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="2117" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>As you can probably guess, I score <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" target="_blank">this foundation</a> a 1000/10. I've been wearing it regularly since it launched back in January (in the <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" target="_blank"><u>shade 4</u></a>, if you're curious), and it's become my secret weapon for lackluster skin days. Yes, it's glowy to the max, but it somehow never makes me look sweaty—just perfectly fresh and dewy. My favorite perk, however, is how it instantly smooths my skin texture while appearing completely natural, like I don't have any makeup on whatsoever. Perhaps that's why I've received so many compliments on my skin (not my makeup) while I'm wearing it. I often pair it with just a touch of <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks" target="_blank">blush</a>, <a href="https://www.whowhatwear.com/best-brow-gels" target="_blank">brow gel</a>, and my <a href="https://www.whowhatwear.com/beauty/makeup/summer-lip-combos" target="_blank">ride-or-die lip combo</a> (note, no concealer!), so I could theoretically trick people into thinking, yes, I did wake up like this. </p><p>As I mentioned up top, even my husband commented on how clear my skin looked after I came home from work. "Your skin is looking great!" he remarked, astounded, as I had been complaining about my product-testing struggles just the night before. Little did he know my foundation was doing all the legwork—but hey, I'll take it. </p><h2 class="article-body__section" id="section-shop-the-hourglass-illusion-luminous-glow-foundation"><span>Shop the Hourglass Illusion Luminous Glow Foundation</span></h2>        <div class="featured_product_block featured_block_standard" data-id="00bf7bab-281e-4c5d-b618-881a90dd772a">            <a href="https://www.nordstrom.com/s/illusion-illuminous-glow-foundation-spf-30/8659291" data-model-name="Illusion Illuminous Glow Foundation SPF 30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PRRrhiAZdXF8hsEBmSnfFa.jpg" alt="Illusion Illuminous Glow Foundation Spf 30" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Illusion Illuminous Glow Foundation SPF 30</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-more-hourglass-products-i-love"><span>More Hourglass Products I Love </span></h2>        <div class="featured_product_block featured_block_standard" data-id="c427bdfb-d86f-4d7c-b09e-c60a684a1d30">            <a href="https://www.nordstrom.com/s/vanish-airbrush-concealer/5511976?" data-model-name="Vanish Airbrush Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/evsosKZNY7o8sc92eYdxXa.jpg" alt="Vanish Airbrush Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Vanish Airbrush Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My holy-grail concealer. If you somehow haven't yet tried this magical formula, consider this your neon flashing sign. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c9392a92-d8b9-402e-83ee-cf9dc202bedf">            <a href="https://www.nordstrom.com/s/ambient-lighting-palette/3928220?" data-model-name="Ambient Lighting Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/53fji4DMLpFbhvK2c2weWa.jpg" alt="Ambient® Lighting Palette" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Ambient Lighting Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Holy glow. You can apply each highlighting powder separately, but I honestly just swipe a fluffy brush through all three and dust it directly on my cheekbones and lids. The finish is beyond stunning. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d9497a7a-b5fb-46d1-a84c-d4c47425984e">            <a href="https://www.nordstrom.com/s/hourglass-priming-moisturizer/8249160" data-model-name="Priming Moisturizer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fGsqsTkTTbigSnEfBNyHSa.jpg" alt="Priming Moisturizer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Priming Moisturizer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The Illusion Luminous Glow Foundation lasts incredibly long on its own, but for extra longevity, feel free to apply this hydrating primer underneath. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fe436db0-6be9-4639-9766-e9f8c8f4d9de">            <a href="https://www.nordstrom.com/s/hourglass-vanish-seamless-finish-foundation-brush/4261533" data-model-name="Vanish Seamless Finish Foundation Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yKPkXEKoYXKuythFPi2RSa.jpg" alt="Vanish Seamless Finish Foundation Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Vanish Seamless Finish Foundation Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I adore a dense foundation brush (sorry, I'm not much of a sponge girl!), and this Hourglass number is top tier. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f9ba95d9-d6a6-4fef-ab72-ccf5a16b694c">            <a href="https://www.nordstrom.com/s/hourglass-phantom-volumizing-lip-glossy-balm/6915154" data-model-name="Phantom Volumizing Lip Glossy Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kbK5jcJvi8mjZWhemBgkVa.jpg" alt="Phantom Volumizing Lip Glossy Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Phantom Volumizing Lip Glossy Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Trust me, you don't know <a href="https://www.whowhatwear.com/beauty/skin/best-glossy-lip-balm" target="_blank">glossy balms</a> until you've tried Hourglass's hero. Talk about a cult favorite! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8714b8bc-7b2b-4a6c-9310-85a5e64ba32f">            <a href="https://www.nordstrom.com/s/hourglass-unreal-liquid-blush/7919907?" data-model-name="Unreal Liquid Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4g4sUc5JxpgQT9fW8cCaZa.jpg" alt="Unreal Liquid Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Unreal Liquid Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>One of my <a href="https://www.whowhatwear.com/beauty/makeup/hourglass-unreal-liquid-blush-review" target="_blank">favorite liquid blushes</a>, period. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="153b3e00-bf02-4e54-b03b-3636f5819d21">            <a href="https://www.nordstrom.com/s/hourglass-shape-sculpt-lip-liner/7689528" data-model-name="Shape &amp; Sculpt Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PARFChkaZHV23Qn5rwniYa.jpg" alt="Shape &amp; Sculpt Lip Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Shape &amp; Sculpt Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I recently got my hands on this soft-sculpting lip liner, and I'm honestly annoyed with myself for not trying it sooner! The pigment is gloriously creamy yet refuses to budge once it settles on the skin. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Ayo Edebiri's "Angelic and Ethereal" Met Gala Look Featured This $180 Chanel Foundation ]]></title>
                                                                                                <dc:content><![CDATA[ <p><a href="https://www.whowhatwear.com/met-gala-2026">The 2026 Met Gala</a> didn't disappoint. The <a href="https://www.whowhatwear.com/fashion/red-carpet/met-gala-2026-best-dressed-red-carpet">fashion</a> was stunning, and the <a href="">beauty</a> was even better. Here are some standouts, ICYMI: <a href="https://www.whowhatwear.com/beauty/nails/emily-blunt-met-gala-manicure">Emily Blunt's $13 Essie nail polish</a> looked like it was straight out of <em>The Devil Wears Prada</em>. (Miranda Priestly would almost certainly approve.) <a href="https://www.whowhatwear.com/beauty/hair/hailey-bieber-hair-met-gala-red-carpet-2026-photos">Hailey Bieber's goddess bun</a> was the perfect complement to her 24-karat-gold breastplate. And <a href="https://www.whowhatwear.com/beauty/hair/nicole-kidman-hair-met-gala-red-carpet-2026-photos">Nicole Kidman and her daughter</a> wore 120 centimeters of hair extensions.</p><p>While I watched with bated breath as all the celebs arrive, there was only one person whose beauty aesthetic completely blew me away. It was angelic. It was ethereal. It was <a href="https://www.whowhatwear.com/beauty/makeup/best-ayo-edebiri-beauty-looks">Ayo Edebiri</a>'s flawless makeup look. </p><p>The second I saw it, I knew I wanted—nay, <em>needed</em>—the details. Luckily, I got them straight from celebrity makeup artist <a href="https://www.instagram.com/deemakeupart/">Dee Carrion</a>. "I was inspired by Ayo’s ethereal and angelic dress," she said. "I wanted to keep her makeup within that same world, so I created a look of glowing skin, which was complemented by reflective shimmers and a soft, flushed lip." Ahead, see every Chanel makeup product Carrion used on Edebiri, including a $180(!) foundation. </p><h2 id="the-exact-foundation">The Exact Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="aafe7900-0a18-4748-9827-b9e3fd0cac9f">            <a href="https://www.chanel.com/us/makeup/p/147186/sublimage-lessence-de-teint-ultimate-serum-foundation-unifies-and-enhances/" data-model-name="Sublimage L'Essence de Teint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UiSNTzKu4z2utphfxnBgT9.png" alt="Sublimage L’essence De Teint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Sublimage L'Essence de Teint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here it is—the exact foundation Edebiri wore while ascending the Met's iconic staircase like a literal angel. It has a lightweight, essence-like texture, buildable coverage, and a radiant finish. (I mean, look at her glow.) </p><p>This formula marries high-tech encapsulated pigments with luxe, skin-loving ingredients. First, the encapsulated pigments combine with film-forming polymers to optimize the foundation's wear. Translation: It looks stunning on the skin and lasts all day long. Second, it uses vanilla planifolia water and vanilla enfleurage oil to hydrate and protect the skin from environmental aggressors. </p><p>Luxurious formula aside, the Sublimage L'Essence de Teint comes with a signature brush for effortless application. I'm convinced it's the key to replicating Edebiri's Met Gala glow, and I can't wait to get my hands on it. </p></p>                </div>                            </div>        </div><h2 id="the-8-other-chanel-makeup-products-used">The 8 Other Chanel Makeup Products Used</h2>        <div class="featured_product_block featured_block_standard" data-id="916af100-6513-4e7d-a8e6-45782198bfe7">            <a href="https://www.chanel.com/us/makeup/p/168242/joues-contraste-intense-cream-to-powder-blush/" data-model-name="Joues Contraste Intense in Rose Radiant" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7TSn2AAE7b74qNqHtU7LoJ.png" alt="Joues Contraste Intense" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Joues Contraste Intense in Rose Radiant</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This cream-to-powder blush has a velvety texture and a long-lasting formula. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b6c4ca86-6d0d-4f77-809c-2b6037af5bc5">            <a href="https://www.chanel.com/us/makeup/p/186330/les-beiges-sheer-healthy-glow-highlighting-fluid/" data-model-name="Les Beiges Sheer Healthy Glow Highlighting Fluid" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uWubyNruWdc98N6QoLmVrP.png" alt="Les Beiges" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges Sheer Healthy Glow Highlighting Fluid</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This liquid highlighter gives the skin a sun-kissed, soft-focus shimmer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="901cfbaf-4af3-4a01-9086-20ddacbb9e8e">            <a href="https://www.chanel.com/us/makeup/p/169050/baume-essentiel-multi-use-glow-stick/" data-model-name="Baume Essentiel Mult-Use Glow Stick in Transparent" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SnUgejcoBhvwKhgPyaa2KJ.png" alt="Baume Essentiel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Baume Essentiel Mult-Use Glow Stick in Transparent</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This highlighting balm can be applied to the face, eyes, and lips for soft radiance. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ca9766e4-5ec6-4f71-89f4-7e375fdd8061">            <a href="https://www.chanel.com/us/makeup/p/181024/le-crayon-yeux-precision-eye-definer/" data-model-name="Le Crayon Yeux in Brun Teak" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/94NoY5iPszDRR7RCS7eziG.png" alt="Le Crayon Yeux" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Crayon Yeux in Brun Teak</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This brown eyeliner was the first step in "Ayo’s ethereal and sparkly eye look." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e63ce15b-bebb-49d6-a6c0-ea463aa01d8b">            <a href="https://www.chanel.com/us/makeup/p/148849/les-9-ombres-high-intensity-eyeshadow-palette/" data-model-name="Les 9 Ombres in The Space Traveler" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sn6wYfMchUz8tfGGFhyQzH.png" alt="Les 9 Ombres" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les 9 Ombres in The Space Traveler</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Carrion used two Chanel eye shadow palettes to create Edebiri's eye look: The Space Traveler and The New Singular. Both contain nine matte, satin, shimmery, and metallic finishes that can be mixed and matched to create a customized look.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e9cdc3ca-6769-4625-8f09-1dcccc67a9e3">            <a href="https://www.chanel.com/us/makeup/p/195710/inimitable-volume-length-curl-separation/" data-model-name="Inimitable Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kVoceyRskRHKN73U6YMYyS.png" alt="Inimitable" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Inimitable Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This mascara provides separation, length, and curl in one stroke. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d4e5cdf5-4af8-4be5-84f9-bef62721a08c">            <a href="https://www.chanel.com/us/makeup/p/188204/le-crayon-levres-precision-lip-defining-pencil/" data-model-name="Le Crayon Lèvres in Brun Foncé" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C6wrESrjWfeBwdpn2YySXW.png" alt="Le Crayon LÈvres" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Crayon Lèvres in Brun Foncé</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Carrion lined Edebiri's lips with this signature, semi-matte lip pencil. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="329f0bb2-f6dd-4463-9c94-3597cddde8c4">            <a href="https://www.chanel.com/us/makeup/p/156712/rouge-coco-gloss-moisturizing-glossimer/" data-model-name="Rouge Coco Gloss in Melted Honey" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Qd3wXUFxLZ9FWbQpTjW24Z.png" alt="Rouge Coco Gloss" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Rouge Coco Gloss in Melted Honey</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Last but not least, Carrion applied this stunning, gold-flecked lip gloss. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/ayo-edebiri-met-gala-makeup</link>
                                                                            <description>
                            <![CDATA[ I'm in awe. ]]>
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                                                                        <pubDate>Tue, 05 May 2026 20:41:31 +0000</pubDate>                                                                                                                                <updated>Tue, 05 May 2026 21:44:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Ayo Edebiri]]></media:description>                                                            <media:text><![CDATA[Ayo Edebiri]]></media:text>
                                <media:title type="plain"><![CDATA[Ayo Edebiri]]></media:title>
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                                <p><a href="https://www.whowhatwear.com/met-gala-2026">The 2026 Met Gala</a> didn't disappoint. The <a href="https://www.whowhatwear.com/fashion/red-carpet/met-gala-2026-best-dressed-red-carpet">fashion</a> was stunning, and the <a href="">beauty</a> was even better. Here are some standouts, ICYMI: <a href="https://www.whowhatwear.com/beauty/nails/emily-blunt-met-gala-manicure">Emily Blunt's $13 Essie nail polish</a> looked like it was straight out of <em>The Devil Wears Prada</em>. (Miranda Priestly would almost certainly approve.) <a href="https://www.whowhatwear.com/beauty/hair/hailey-bieber-hair-met-gala-red-carpet-2026-photos">Hailey Bieber's goddess bun</a> was the perfect complement to her 24-karat-gold breastplate. And <a href="https://www.whowhatwear.com/beauty/hair/nicole-kidman-hair-met-gala-red-carpet-2026-photos">Nicole Kidman and her daughter</a> wore 120 centimeters of hair extensions.</p><p>While I watched with bated breath as all the celebs arrive, there was only one person whose beauty aesthetic completely blew me away. It was angelic. It was ethereal. It was <a href="https://www.whowhatwear.com/beauty/makeup/best-ayo-edebiri-beauty-looks">Ayo Edebiri</a>'s flawless makeup look. </p><p>The second I saw it, I knew I wanted—nay, <em>needed</em>—the details. Luckily, I got them straight from celebrity makeup artist <a href="https://www.instagram.com/deemakeupart/">Dee Carrion</a>. "I was inspired by Ayo’s ethereal and angelic dress," she said. "I wanted to keep her makeup within that same world, so I created a look of glowing skin, which was complemented by reflective shimmers and a soft, flushed lip." Ahead, see every Chanel makeup product Carrion used on Edebiri, including a $180(!) foundation. </p><h2 id="the-exact-foundation">The Exact Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="aafe7900-0a18-4748-9827-b9e3fd0cac9f">            <a href="https://www.chanel.com/us/makeup/p/147186/sublimage-lessence-de-teint-ultimate-serum-foundation-unifies-and-enhances/" data-model-name="Sublimage L'Essence de Teint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UiSNTzKu4z2utphfxnBgT9.png" alt="Sublimage L’essence De Teint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Sublimage L'Essence de Teint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here it is—the exact foundation Edebiri wore while ascending the Met's iconic staircase like a literal angel. It has a lightweight, essence-like texture, buildable coverage, and a radiant finish. (I mean, look at her glow.) </p><p>This formula marries high-tech encapsulated pigments with luxe, skin-loving ingredients. First, the encapsulated pigments combine with film-forming polymers to optimize the foundation's wear. Translation: It looks stunning on the skin and lasts all day long. Second, it uses vanilla planifolia water and vanilla enfleurage oil to hydrate and protect the skin from environmental aggressors. </p><p>Luxurious formula aside, the Sublimage L'Essence de Teint comes with a signature brush for effortless application. I'm convinced it's the key to replicating Edebiri's Met Gala glow, and I can't wait to get my hands on it. </p></p>                </div>                            </div>        </div><h2 id="the-8-other-chanel-makeup-products-used">The 8 Other Chanel Makeup Products Used</h2>        <div class="featured_product_block featured_block_standard" data-id="916af100-6513-4e7d-a8e6-45782198bfe7">            <a href="https://www.chanel.com/us/makeup/p/168242/joues-contraste-intense-cream-to-powder-blush/" data-model-name="Joues Contraste Intense in Rose Radiant" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7TSn2AAE7b74qNqHtU7LoJ.png" alt="Joues Contraste Intense" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Joues Contraste Intense in Rose Radiant</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This cream-to-powder blush has a velvety texture and a long-lasting formula. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b6c4ca86-6d0d-4f77-809c-2b6037af5bc5">            <a href="https://www.chanel.com/us/makeup/p/186330/les-beiges-sheer-healthy-glow-highlighting-fluid/" data-model-name="Les Beiges Sheer Healthy Glow Highlighting Fluid" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uWubyNruWdc98N6QoLmVrP.png" alt="Les Beiges" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges Sheer Healthy Glow Highlighting Fluid</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This liquid highlighter gives the skin a sun-kissed, soft-focus shimmer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="901cfbaf-4af3-4a01-9086-20ddacbb9e8e">            <a href="https://www.chanel.com/us/makeup/p/169050/baume-essentiel-multi-use-glow-stick/" data-model-name="Baume Essentiel Mult-Use Glow Stick in Transparent" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SnUgejcoBhvwKhgPyaa2KJ.png" alt="Baume Essentiel" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Baume Essentiel Mult-Use Glow Stick in Transparent</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This highlighting balm can be applied to the face, eyes, and lips for soft radiance. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ca9766e4-5ec6-4f71-89f4-7e375fdd8061">            <a href="https://www.chanel.com/us/makeup/p/181024/le-crayon-yeux-precision-eye-definer/" data-model-name="Le Crayon Yeux in Brun Teak" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/94NoY5iPszDRR7RCS7eziG.png" alt="Le Crayon Yeux" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Crayon Yeux in Brun Teak</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This brown eyeliner was the first step in "Ayo’s ethereal and sparkly eye look." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e63ce15b-bebb-49d6-a6c0-ea463aa01d8b">            <a href="https://www.chanel.com/us/makeup/p/148849/les-9-ombres-high-intensity-eyeshadow-palette/" data-model-name="Les 9 Ombres in The Space Traveler" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sn6wYfMchUz8tfGGFhyQzH.png" alt="Les 9 Ombres" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les 9 Ombres in The Space Traveler</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Carrion used two Chanel eye shadow palettes to create Edebiri's eye look: The Space Traveler and The New Singular. Both contain nine matte, satin, shimmery, and metallic finishes that can be mixed and matched to create a customized look.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e9cdc3ca-6769-4625-8f09-1dcccc67a9e3">            <a href="https://www.chanel.com/us/makeup/p/195710/inimitable-volume-length-curl-separation/" data-model-name="Inimitable Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kVoceyRskRHKN73U6YMYyS.png" alt="Inimitable" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Inimitable Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This mascara provides separation, length, and curl in one stroke. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d4e5cdf5-4af8-4be5-84f9-bef62721a08c">            <a href="https://www.chanel.com/us/makeup/p/188204/le-crayon-levres-precision-lip-defining-pencil/" data-model-name="Le Crayon Lèvres in Brun Foncé" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C6wrESrjWfeBwdpn2YySXW.png" alt="Le Crayon LÈvres" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Crayon Lèvres in Brun Foncé</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Carrion lined Edebiri's lips with this signature, semi-matte lip pencil. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="329f0bb2-f6dd-4463-9c94-3597cddde8c4">            <a href="https://www.chanel.com/us/makeup/p/156712/rouge-coco-gloss-moisturizing-glossimer/" data-model-name="Rouge Coco Gloss in Melted Honey" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Qd3wXUFxLZ9FWbQpTjW24Z.png" alt="Rouge Coco Gloss" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Rouge Coco Gloss in Melted Honey</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Last but not least, Carrion applied this stunning, gold-flecked lip gloss. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Test Beauty Products for Work—Here's What I'd Buy From the Sephora Sale With $220 ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Ever since beginning my career as a beauty editor, I've become the unofficial (ahem, unpaid) personal shopper for my family and friends. It's part of my daily routine to research for loved ones who crave the answers to their burning beauty questions: Which <a href="https://www.whowhatwear.com/best-drugstore-concealers"><u>drugstore concealer</u></a> won't crease? Is the <a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation"><u>new Armani Luminous Silk Foundation</u></a> worth it? What perfume should I buy my mom for Mother's Day? In chronological order, the answers are <a href="https://www.walmart.com/ip/Maybelline-Instant-Age-Rewind-Instant-Eraser-Multi-Use-Concealer-140-0-2-fl-oz/8194002211" target="_blank"><u>Maybelline's Instant Age Rewind Eraser Concealer</u></a>, yes, and <a href="https://www.sephora.com/product/yuzu-zest-cologne-P520407" target="_blank"><u>Jo Malone's new Yuzu Zest Cologne</u></a>. </p><p>I understand that beauty hauls can get quite pricey, so I usually advise everyone to wait until a sale like <a href="https://www.sephora.com/beauty/savings-event" target="_blank"><u>Sephora's spring Savings Event</u></a> to hit "purchase" on larger shopping sprees. Thankfully, <strong>this sitewide sale is officially on until April 20</strong>, and Beauty Insiders can save up to 30% on their purchases (depending on membership level) when they enter the code <strong>SPRINGSALE</strong> at checkout. </p><div class="card card--standard card--rows-1 card--align-center"><div class="card__content"><h3 class="card__title">Beauty Insider Savings Tier</h3><div class="card__description-wrapper"><div class="card__description"><ul><li><strong>Rouge:</strong> 20% off</li><li><strong>VIB:</strong> 15% off</li><li><strong>Insiders:</strong> 10% off</li><li><strong>Extra Perk:</strong> 30% off Sephora Collection</li></ul></div></div></div></div><p>Putting my shopping expertise to good use, I decided to give myself a budget of $220 (<em>before</em> the discount) and pick out products that are not only trendy but also extremely worth buying now that they're on sale. Yes, I've tested them all. Below, see the products I'd recommend from Rhode, Prada Beauty, <a href="https://www.whowhatwear.com/beauty/makeup/makeup-by-mario-ethereal-eyes-nature-palette-review">Makeup by Mario</a>, and more.</p><h2 class="article-body__section" id="section-sephora-savings-event-shopping-list-for-220"><span>Sephora Savings Event Shopping List for $220</span></h2>        <div class="featured_product_block featured_block_standard" data-id="9c1e9d66-9959-4cc0-88c6-f526f768c15e">            <a href="https://www.sephora.com/product/peptide-lip-tint-P517552" data-model-name="Peptide Lip Tint Nourishing Glaze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BE2AiAmWrVbttdUuNcf9Ff.jpg" alt="Peptide Lip Tint Nourishing Glaze - Ribbon - Sheer Pink" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Peptide Lip Tint Nourishing Glaze</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If there was ever a time to move Rhode beauty products off of your wish list and into your cart, it's now. Depending on your Beauty Insider status, you can save up to 20% on the ultra-viral Peptide Lip Tint in each and every glossy shade. I'm nabbing the baby-pink <a href="https://www.sephora.com/product/peptide-lip-tint-P517552?skuId=2895993" target="_blank">Ribbon</a> and vampy <a href="https://www.sephora.com/product/peptide-lip-tint-P517552?skuId=2896082" target="_blank">Raspberry Jelly</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2489382f-c295-4a91-b861-f5880d91d5e8">            <a href="https://www.sephora.com/product/the-smooth-tame-hair-wand-P518008" data-model-name="The Smooth and Tame Hair Wand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/h6kdqpdTC6FhBALSs4DCJh.jpg" alt="The Smooth and Tame Hair Wand" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chris McMillan</div>                                        <div class="featured__title">The Smooth and Tame Hair Wand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm a big fan of celebrity hairstylist <a href="https://www.whowhatwear.com/beauty/hair/chris-mcmillan-haircare-line">Chris McMillan's hair products</a> (he's famous for creating the Rachel haircut for <a href="https://www.whowhatwear.com/tag/jennifer-aniston">Jennifer Aniston</a>), and I'm slowly putting all of my family and friends on game too. Fans of slicked-back styles and on-the-go touch-ups will appreciate this little smoothing wand, which captures and controls flyaways without the crunchy cast. I recommend this wand to everyone!</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6ebfa0dc-cd1b-4220-b478-68fc91172710">            <a href="https://www.sephora.com/product/artist-color-pencil-P430969?skuId=2072478" data-model-name="Artist Color Pencil Long-Lasting Lip Liner in Anywhere Caffeine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/k6mMpQkBka95ZY2UG7ZPhJ.jpg" alt="Artist Color Pencil Long-Lasting Lip Liner - 234 Wherever Walnut Light" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Make Up For Ever</div>                                        <div class="featured__title">Artist Color Pencil Long-Lasting Lip Liner in Anywhere Caffeine</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you've been on BeautyTok in the last year, you've certainly heard of Make Up For Ever's Artist Color Pencil—specifically in the shades Anywhere Caffeine and <a href="https://www.sephora.com/product/artist-color-pencil-P430969?skuId=2072437" target="_blank">Wherever Walnut</a>. <a href="https://www.whowhatwear.com/beauty/makeup/make-up-for-ever-artist-color-pencil-dupes">Hailey Bieber</a> and <a href="https://www.whowhatwear.com/beauty/makeup/dua-lipa-everyday-makeup-products">Dua Lipa</a> are famous fans, and now, the rest of the internet has discovered the chic shades and long-wearing results. I recommend this shade because you can wear it as a lip liner, a <a href="https://www.whowhatwear.com/beauty/makeup/how-to-contour-your-lips">lip contour</a>, a warm blush, and an eyeliner. Fun fact: It's designed for allover color and is completely eye-safe.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0c9bcdbf-28be-40ec-9a6a-caadd185203a">            <a href="https://www.sephora.com/product/mini-paradoxe-discovery-set-P516176" data-model-name="Mini Paradoxe Discovery Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b55qJrpHJsvz7CNjCigyFh.jpg" alt="Mini Paradoxe Discovery Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada Beauty</div>                                        <div class="featured__title">Mini Paradoxe Discovery Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>After hundreds of New Yorkers answered a poll about which <a href="https://www.whowhatwear.com/beauty/fragrance/best-first-date-fragrances-attractive-scents">perfumes attract the most potential dates and compliments</a>, the one with the most overlap was Prada Beauty's Paradoxe Intense Eau de Parfum. It's sexy, woody, and warm, but if you don't want to splurge right away and don't want to blind-buy the deeper version of a famous perfume before trying the original, then I'd recommend grabbing this discovery set with both bottles. Both are showstoppers, but this small investment will help you decide which you'll wear more in the long run. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f832792e-7fd3-4988-9802-3e1d33ba4bc2">            <a href="https://www.sephora.com/product/ethereal-eyes-eyeshadow-palette-P501527" data-model-name="Ethereal Eyes Eyeshadow Palette: The Original" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sXDRvJcx3dh9nE3Zw6NtDh.jpg" alt="Ethereal Eyes™ Eyeshadow Palette: the Original" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">Ethereal Eyes Eyeshadow Palette: The Original</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Makeup by Mario's beloved original <a href="https://www.whowhatwear.com/beauty/makeup/makeup-by-mario-ethereal-eyes-nature-palette-review">Ethereal Eyes palette</a> made a triumphant return after popular demand, and it's the eye shadow compact to get your hands on during a sale. It's not just because it's admittedly pricey and every dollar off counts or because this palette was once limited edition and I have stock anxiety. It's one of the easiest palettes to dress up or down thanks to its stunning array of soft-glam shimmers and everyday mattes.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="341f41c5-3560-4deb-8402-ead31333828f">            <a href="https://www.sephora.com/product/thickening-shampoo-conditioner-duo-P522473" data-model-name="Mini Hair Thickening Shampoo &amp; Conditioner Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BHwKxxnfjJGNHbsXtHPy8h.jpg" alt="Mini Hair Thickening Shampoo &amp; Conditioner Gift Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dr. Groot</div>                                        <div class="featured__title">Mini Hair Thickening Shampoo &amp; Conditioner Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I heard great things about Dr. Groot's hair-thickening shampoo and conditioner before trying them, but I was blown away once I actually started incorporating them into my routine. Not only have I noticed a difference in the density of my hair (after being told by a hair-loss specialist that my strands were thinning, no less), but the shampoo also cleans the scalp beautifully, lathers like a dream, and leaves my hair feeling healthy and hydrated afterward. If you're not yet ready to commit to a new system, though, I'd recommend trying this mini set first.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a8c82cb5-3242-46f7-aebd-96793b57d41a">            <a href="https://www.sephora.com/product/premium-press-on-nail-kit-P516979?skuId=2928398" data-model-name="Premium Press-On Nail Kit in Shine for You" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9nuN3FncNJG5fVYmBwuPEh.jpg" alt="Premium Press-On Nail Kit - Juicy Slice" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title">Premium Press-On Nail Kit in Shine for You</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/nails/pink-cat-eye-nail-ideas">Pink cat-eye nails</a> are absolutely everywhere right now, and so are <a href="https://www.whowhatwear.com/best-press-on-nails">press-ons</a>. Put them together and you get this stunning set from Glamnetic, which makes some of the most long-wearing and professional-looking press-ons I've ever tried. Snag these while they're on sale. You won't regret it.</p></p>                </div>                            </div>        </div><p>We've officially hit $220, and you can head to checkout here with a stellar haul that will make your life easier and send your beauty game through the roof. If you feel like doing a bit more shopping, allow me to point you in the direction of a few more favorites.  </p><h2 class="article-body__section" id="section-more-beauty-products-to-shop-during-sephora-s-sale"><span>More Beauty Products to Shop During Sephora's Sale</span></h2>        <div class="featured_product_block featured_block_standard" data-id="4766d3d8-3d8b-4a05-a82d-edacc9488bb0">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wxt6YWjtfzQ4p4DbGw3Wdm.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 4.5" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>We beauty editors are collectively <a href="https://www.whowhatwear.com/beauty/giorgio-armani-foundation-review">obsessed with the reformulated version</a>, which does not usually happen. Trust me.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ce91f7a1-cfcf-4f0c-941f-a12ce3b1db6e">            <a href="https://www.sephora.com/product/glazing-milk-P519160" data-model-name="Glazing Milk Ceramide Facial Essence" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/M3MHqGD73UQ7vo79JHshXm.jpg" alt="Glazing Milk Ceramide Facial Essence" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Glazing Milk Ceramide Facial Essence</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm nabbing this internet-famous serum while it's discounted.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3c26954c-257c-4314-9eab-1306eeef023e">            <a href="https://www.sephora.com/product/screentime-non-comedogenic-hydrating-sunscreen-P520721" data-model-name="Screentime Non-Comedogenic Hydrating Sunscreen SPF 30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z9WL7Lxs3C62XRDataYMWm.jpg" alt="Screentime Non-Comedogenic Hydrating Sunscreen Spf 30" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sofie Pavitt Face</div>                                        <div class="featured__title">Screentime Non-Comedogenic Hydrating Sunscreen SPF 30</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Suitable for all skin types and supremely comfortable.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="aef3a5a4-400e-49da-9122-5772207bde7f">            <a href="https://www.sephora.com/product/disfruta-eau-de-parfum-P517217" data-model-name="Disfruta Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LJr2gm7D2NtnyHLEuSvvam.jpg" alt="Disfruta Eau De Parfum With Mezcal" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lore</div>                                        <div class="featured__title">Disfruta Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is <em>the</em> perfume brand to watch right now.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fdb30a1b-e10a-4361-b9b3-695ace30cab1">            <a href="https://www.sephora.com/product/pocket-blush-P517483" data-model-name="Pocket Blush Buildable Hydrating Cream Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S8Gy3BEa92tjLvDB54HDZm.jpg" alt="Pocket Blush Buildable Hydrating Cream Blush - Sleepy Girl - Soft Mauve" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush Buildable Hydrating Cream Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>BRB, I'm buying three shades while they're on sale.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="20e04370-784f-4224-a699-f679e305a28b">            <a href="https://www.sephora.com/product/haus-labs-by-lady-gaga-color-fuse-longwear-hydrating-glassy-lip-cheek-blush-balm-stick-P510741" data-model-name="Color Fuse Glassy Lip + Cheek Blush Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3LycnWDMALdbFeix9CL6nm.jpg" alt="Color Fuse Longwear Hydrating Glassy Lip + Cheek Blush Balm Stick - Glassy Cayenne" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Color Fuse Glassy Lip + Cheek Blush Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A lip-and-cheek stick that I can't get enough of.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/sephora-spring-savings-event-2026</link>
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                            <![CDATA[ It's haul time. ]]>
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                                                                        <pubDate>Wed, 15 Apr 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Apr 2026 14:50:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@alyssabrascia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[An image of WWW associate beauty editor Alyssa Brascia applying lip liner while looking at herself in the mirror.]]></media:description>                                                            <media:text><![CDATA[An image of WWW associate beauty editor Alyssa Brascia applying lip liner while looking at herself in the mirror.]]></media:text>
                                <media:title type="plain"><![CDATA[An image of WWW associate beauty editor Alyssa Brascia applying lip liner while looking at herself in the mirror.]]></media:title>
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                                <p>Ever since beginning my career as a beauty editor, I've become the unofficial (ahem, unpaid) personal shopper for my family and friends. It's part of my daily routine to research for loved ones who crave the answers to their burning beauty questions: Which <a href="https://www.whowhatwear.com/best-drugstore-concealers"><u>drugstore concealer</u></a> won't crease? Is the <a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation"><u>new Armani Luminous Silk Foundation</u></a> worth it? What perfume should I buy my mom for Mother's Day? In chronological order, the answers are <a href="https://www.walmart.com/ip/Maybelline-Instant-Age-Rewind-Instant-Eraser-Multi-Use-Concealer-140-0-2-fl-oz/8194002211" target="_blank"><u>Maybelline's Instant Age Rewind Eraser Concealer</u></a>, yes, and <a href="https://www.sephora.com/product/yuzu-zest-cologne-P520407" target="_blank"><u>Jo Malone's new Yuzu Zest Cologne</u></a>. </p><p>I understand that beauty hauls can get quite pricey, so I usually advise everyone to wait until a sale like <a href="https://www.sephora.com/beauty/savings-event" target="_blank"><u>Sephora's spring Savings Event</u></a> to hit "purchase" on larger shopping sprees. Thankfully, <strong>this sitewide sale is officially on until April 20</strong>, and Beauty Insiders can save up to 30% on their purchases (depending on membership level) when they enter the code <strong>SPRINGSALE</strong> at checkout. </p><div class="card card--standard card--rows-1 card--align-center"><div class="card__content"><h3 class="card__title">Beauty Insider Savings Tier</h3><div class="card__description-wrapper"><div class="card__description"><ul><li><strong>Rouge:</strong> 20% off</li><li><strong>VIB:</strong> 15% off</li><li><strong>Insiders:</strong> 10% off</li><li><strong>Extra Perk:</strong> 30% off Sephora Collection</li></ul></div></div></div></div><p>Putting my shopping expertise to good use, I decided to give myself a budget of $220 (<em>before</em> the discount) and pick out products that are not only trendy but also extremely worth buying now that they're on sale. Yes, I've tested them all. Below, see the products I'd recommend from Rhode, Prada Beauty, <a href="https://www.whowhatwear.com/beauty/makeup/makeup-by-mario-ethereal-eyes-nature-palette-review">Makeup by Mario</a>, and more.</p><h2 class="article-body__section" id="section-sephora-savings-event-shopping-list-for-220"><span>Sephora Savings Event Shopping List for $220</span></h2>        <div class="featured_product_block featured_block_standard" data-id="9c1e9d66-9959-4cc0-88c6-f526f768c15e">            <a href="https://www.sephora.com/product/peptide-lip-tint-P517552" data-model-name="Peptide Lip Tint Nourishing Glaze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BE2AiAmWrVbttdUuNcf9Ff.jpg" alt="Peptide Lip Tint Nourishing Glaze - Ribbon - Sheer Pink" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Peptide Lip Tint Nourishing Glaze</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If there was ever a time to move Rhode beauty products off of your wish list and into your cart, it's now. Depending on your Beauty Insider status, you can save up to 20% on the ultra-viral Peptide Lip Tint in each and every glossy shade. I'm nabbing the baby-pink <a href="https://www.sephora.com/product/peptide-lip-tint-P517552?skuId=2895993" target="_blank">Ribbon</a> and vampy <a href="https://www.sephora.com/product/peptide-lip-tint-P517552?skuId=2896082" target="_blank">Raspberry Jelly</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2489382f-c295-4a91-b861-f5880d91d5e8">            <a href="https://www.sephora.com/product/the-smooth-tame-hair-wand-P518008" data-model-name="The Smooth and Tame Hair Wand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/h6kdqpdTC6FhBALSs4DCJh.jpg" alt="The Smooth and Tame Hair Wand" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chris McMillan</div>                                        <div class="featured__title">The Smooth and Tame Hair Wand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm a big fan of celebrity hairstylist <a href="https://www.whowhatwear.com/beauty/hair/chris-mcmillan-haircare-line">Chris McMillan's hair products</a> (he's famous for creating the Rachel haircut for <a href="https://www.whowhatwear.com/tag/jennifer-aniston">Jennifer Aniston</a>), and I'm slowly putting all of my family and friends on game too. Fans of slicked-back styles and on-the-go touch-ups will appreciate this little smoothing wand, which captures and controls flyaways without the crunchy cast. I recommend this wand to everyone!</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6ebfa0dc-cd1b-4220-b478-68fc91172710">            <a href="https://www.sephora.com/product/artist-color-pencil-P430969?skuId=2072478" data-model-name="Artist Color Pencil Long-Lasting Lip Liner in Anywhere Caffeine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/k6mMpQkBka95ZY2UG7ZPhJ.jpg" alt="Artist Color Pencil Long-Lasting Lip Liner - 234 Wherever Walnut Light" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Make Up For Ever</div>                                        <div class="featured__title">Artist Color Pencil Long-Lasting Lip Liner in Anywhere Caffeine</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you've been on BeautyTok in the last year, you've certainly heard of Make Up For Ever's Artist Color Pencil—specifically in the shades Anywhere Caffeine and <a href="https://www.sephora.com/product/artist-color-pencil-P430969?skuId=2072437" target="_blank">Wherever Walnut</a>. <a href="https://www.whowhatwear.com/beauty/makeup/make-up-for-ever-artist-color-pencil-dupes">Hailey Bieber</a> and <a href="https://www.whowhatwear.com/beauty/makeup/dua-lipa-everyday-makeup-products">Dua Lipa</a> are famous fans, and now, the rest of the internet has discovered the chic shades and long-wearing results. I recommend this shade because you can wear it as a lip liner, a <a href="https://www.whowhatwear.com/beauty/makeup/how-to-contour-your-lips">lip contour</a>, a warm blush, and an eyeliner. Fun fact: It's designed for allover color and is completely eye-safe.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0c9bcdbf-28be-40ec-9a6a-caadd185203a">            <a href="https://www.sephora.com/product/mini-paradoxe-discovery-set-P516176" data-model-name="Mini Paradoxe Discovery Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b55qJrpHJsvz7CNjCigyFh.jpg" alt="Mini Paradoxe Discovery Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada Beauty</div>                                        <div class="featured__title">Mini Paradoxe Discovery Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>After hundreds of New Yorkers answered a poll about which <a href="https://www.whowhatwear.com/beauty/fragrance/best-first-date-fragrances-attractive-scents">perfumes attract the most potential dates and compliments</a>, the one with the most overlap was Prada Beauty's Paradoxe Intense Eau de Parfum. It's sexy, woody, and warm, but if you don't want to splurge right away and don't want to blind-buy the deeper version of a famous perfume before trying the original, then I'd recommend grabbing this discovery set with both bottles. Both are showstoppers, but this small investment will help you decide which you'll wear more in the long run. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f832792e-7fd3-4988-9802-3e1d33ba4bc2">            <a href="https://www.sephora.com/product/ethereal-eyes-eyeshadow-palette-P501527" data-model-name="Ethereal Eyes Eyeshadow Palette: The Original" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sXDRvJcx3dh9nE3Zw6NtDh.jpg" alt="Ethereal Eyes™ Eyeshadow Palette: the Original" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">Ethereal Eyes Eyeshadow Palette: The Original</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Makeup by Mario's beloved original <a href="https://www.whowhatwear.com/beauty/makeup/makeup-by-mario-ethereal-eyes-nature-palette-review">Ethereal Eyes palette</a> made a triumphant return after popular demand, and it's the eye shadow compact to get your hands on during a sale. It's not just because it's admittedly pricey and every dollar off counts or because this palette was once limited edition and I have stock anxiety. It's one of the easiest palettes to dress up or down thanks to its stunning array of soft-glam shimmers and everyday mattes.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="341f41c5-3560-4deb-8402-ead31333828f">            <a href="https://www.sephora.com/product/thickening-shampoo-conditioner-duo-P522473" data-model-name="Mini Hair Thickening Shampoo &amp; Conditioner Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BHwKxxnfjJGNHbsXtHPy8h.jpg" alt="Mini Hair Thickening Shampoo &amp; Conditioner Gift Set" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dr. Groot</div>                                        <div class="featured__title">Mini Hair Thickening Shampoo &amp; Conditioner Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I heard great things about Dr. Groot's hair-thickening shampoo and conditioner before trying them, but I was blown away once I actually started incorporating them into my routine. Not only have I noticed a difference in the density of my hair (after being told by a hair-loss specialist that my strands were thinning, no less), but the shampoo also cleans the scalp beautifully, lathers like a dream, and leaves my hair feeling healthy and hydrated afterward. If you're not yet ready to commit to a new system, though, I'd recommend trying this mini set first.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a8c82cb5-3242-46f7-aebd-96793b57d41a">            <a href="https://www.sephora.com/product/premium-press-on-nail-kit-P516979?skuId=2928398" data-model-name="Premium Press-On Nail Kit in Shine for You" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9nuN3FncNJG5fVYmBwuPEh.jpg" alt="Premium Press-On Nail Kit - Juicy Slice" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title">Premium Press-On Nail Kit in Shine for You</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/nails/pink-cat-eye-nail-ideas">Pink cat-eye nails</a> are absolutely everywhere right now, and so are <a href="https://www.whowhatwear.com/best-press-on-nails">press-ons</a>. Put them together and you get this stunning set from Glamnetic, which makes some of the most long-wearing and professional-looking press-ons I've ever tried. Snag these while they're on sale. You won't regret it.</p></p>                </div>                            </div>        </div><p>We've officially hit $220, and you can head to checkout here with a stellar haul that will make your life easier and send your beauty game through the roof. If you feel like doing a bit more shopping, allow me to point you in the direction of a few more favorites.  </p><h2 class="article-body__section" id="section-more-beauty-products-to-shop-during-sephora-s-sale"><span>More Beauty Products to Shop During Sephora's Sale</span></h2>        <div class="featured_product_block featured_block_standard" data-id="4766d3d8-3d8b-4a05-a82d-edacc9488bb0">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wxt6YWjtfzQ4p4DbGw3Wdm.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 4.5" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>We beauty editors are collectively <a href="https://www.whowhatwear.com/beauty/giorgio-armani-foundation-review">obsessed with the reformulated version</a>, which does not usually happen. Trust me.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ce91f7a1-cfcf-4f0c-941f-a12ce3b1db6e">            <a href="https://www.sephora.com/product/glazing-milk-P519160" data-model-name="Glazing Milk Ceramide Facial Essence" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/M3MHqGD73UQ7vo79JHshXm.jpg" alt="Glazing Milk Ceramide Facial Essence" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Glazing Milk Ceramide Facial Essence</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm nabbing this internet-famous serum while it's discounted.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3c26954c-257c-4314-9eab-1306eeef023e">            <a href="https://www.sephora.com/product/screentime-non-comedogenic-hydrating-sunscreen-P520721" data-model-name="Screentime Non-Comedogenic Hydrating Sunscreen SPF 30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z9WL7Lxs3C62XRDataYMWm.jpg" alt="Screentime Non-Comedogenic Hydrating Sunscreen Spf 30" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sofie Pavitt Face</div>                                        <div class="featured__title">Screentime Non-Comedogenic Hydrating Sunscreen SPF 30</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Suitable for all skin types and supremely comfortable.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="aef3a5a4-400e-49da-9122-5772207bde7f">            <a href="https://www.sephora.com/product/disfruta-eau-de-parfum-P517217" data-model-name="Disfruta Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LJr2gm7D2NtnyHLEuSvvam.jpg" alt="Disfruta Eau De Parfum With Mezcal" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Lore</div>                                        <div class="featured__title">Disfruta Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is <em>the</em> perfume brand to watch right now.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fdb30a1b-e10a-4361-b9b3-695ace30cab1">            <a href="https://www.sephora.com/product/pocket-blush-P517483" data-model-name="Pocket Blush Buildable Hydrating Cream Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S8Gy3BEa92tjLvDB54HDZm.jpg" alt="Pocket Blush Buildable Hydrating Cream Blush - Sleepy Girl - Soft Mauve" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush Buildable Hydrating Cream Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>BRB, I'm buying three shades while they're on sale.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="20e04370-784f-4224-a699-f679e305a28b">            <a href="https://www.sephora.com/product/haus-labs-by-lady-gaga-color-fuse-longwear-hydrating-glassy-lip-cheek-blush-balm-stick-P510741" data-model-name="Color Fuse Glassy Lip + Cheek Blush Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3LycnWDMALdbFeix9CL6nm.jpg" alt="Color Fuse Longwear Hydrating Glassy Lip + Cheek Blush Balm Stick - Glassy Cayenne" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Color Fuse Glassy Lip + Cheek Blush Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A lip-and-cheek stick that I can't get enough of.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Only Wore Victoria Beckham Beauty for 16 Days—13 Products I Still Refuse to Give Up ]]></title>
                                                                                                <dc:content><![CDATA[ <p>To be honest, this was arguably the easiest beauty testing experience I've ever encountered. Victoria Beckham Beauty is responsible for some of my <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank">favorite makeup products</a> of all time (in fact, if I could only use one brand for the rest of my life, it'd probably be VBB), so committing to the brand for 16 days was a piece of cake. I often wear a full face of VBB without even thinking about it! </p><p>Celebrity makeup artist <a href="https://www.instagram.com/makeupxka/" target="_blank">Kelli Anne Sewell</a> also considers herself a brand loyalist, gushing over the easy-to-use, high-quality, and luxurious formulas. "I think I am Victoria Beckham Beauty's biggest fan. I'm not kidding," she tells me. Suffice it to say, VBB is her makeup-kit staple. She adds, "There is something super high-end about the packaging—which, as a consumer, makes me want to pick up the products—but as an artist, the formulas shine through." Yes, VBB's products are pricey, but the sleek packaging, jaw-dropping shades, and sensorially appealing formulas make them incredibly worth it. Sewell agrees. "You'll be happy in performance and look forward to picking the packaging up," she says. "Very sturdy. Not flimsy. Feels expensive." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1120px;"><p class="vanilla-image-block" style="padding-top:123.39%;"><img id="8BQwaVXBG6S7qSSxHrxegL" name="IMG_1802" alt="Jamie Schneider testing Victoria Beckham Beauty products." src="https://cdn.mos.cms.futurecdn.net/8BQwaVXBG6S7qSSxHrxegL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1120" height="1382" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>Now, unless you're planning to completely overhaul your makeup bag, you're probably wondering which few products you should grab first. Below, discover the staples I reached for the most during my testing phase and now refuse to give up along with Sewell's MUA holy grails. Behold, the ultimate VBB shopping list. </p><h2 class="article-body__section" id="section-the-13-best-victoria-beckham-beauty-products-to-buy"><span>The 13 Best Victoria Beckham Beauty Products to Buy </span></h2><h3 class="article-body__section" id="section-satin-kajal-liner"><span>Satin Kajal Liner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="544d8b76-11ca-444e-9a56-fa0ee2b7ce07">            <a href="https://victoriabeckhambeauty.com/products/satin-kajal-liner?variant=31592415199266" data-model-name="Satin Kajal Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TmY7d6jgMVxtUkSdWieZfK.webp" alt="Satin Kajal Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Satin Kajal Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love this eyeliner so much I dedicated <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-satin-kajal-liner-review" target="_blank"><u>an entire review</u></a> to it. The formula is creamy and comfortable, the 20 shades are downright divine, and the glide is so freaking impressive. Sewell agrees, calling the liners "some of the most buttery, easy-to-blend, long-wearing, gorgeous" products around. "I use them on almost every client as a shadow base or in the waterline," she adds. The liner is arguably VBB's top seller—and for good reason!—with one sold every 30 seconds, <a href="https://www.instagram.com/victoriabeckham/reel/C5bC7bWIX38/" target="_blank"><u>according to Victoria Beckham herself</u></a>. </p><p>I own practically every shade, but my favorite has to be Cocoa, which also just so happens to be Beckham's favorite! The rich matte brown provides the perfect foundation for all my eye looks, whether I'm committing to a full smoky eye or a mere flick at the outer corners. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:151.74%;"><img id="mqCYvM5DhvyPBpBnqwgktL" name="IMG_1801" alt="Jamie Schneider testing Victoria Beckham Beauty products." src="https://cdn.mos.cms.futurecdn.net/mqCYvM5DhvyPBpBnqwgktL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1830" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-foundation-drops"><span>The Foundation Drops </span></h3>        <div class="featured_product_block featured_block_standard" data-id="9180b6bd-eb40-4b1a-a670-afeac1447fff">            <a href="https://www.nordstrom.com/s/victoria-beckham-the-foundation-drops/8545709?color=4+LIGHT&amp;size=one+size&amp;utm_content=33817189575&amp;utm_medium=cpc&amp;utm_term=pla-820545444211&amp;utm_channel=low_nd_shopping_standard&amp;utm_source=google&amp;adpos=&amp;creative=145518892747&amp;device=c&amp;matchtype=&amp;network=g&amp;acctid=21700000001689570&amp;dskeywordid=820545444211&amp;lid=92700049880539803&amp;ds_s_kwgid=58700005470158456&amp;ds_s_inventory_feed_id=97700000007631122&amp;dsproductgroupid=820545444211&amp;product_id=A8042660&amp;merchid=1243147&amp;prodctry=US&amp;prodlang=en&amp;channel=online&amp;storeid=&amp;locationid=9031037&amp;targetid=pla-820545444211&amp;campaignid=662927185&amp;adgroupid=33817189575&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=662927185&amp;gbraid=0AAAAAD8eAElZmCVgS6MogZBPuAFfNUt0p&amp;gclid=CjwKCAjw2rrQBhBuEiwAarLWHc3HSjifB83clzHhG8q3XRKXJFde0Z9SUigZ0bD7c2aR8ZYj4o4VihoCnZkQAvD_BwE" data-model-name="The Foundation Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ysbvjQmoT2XLJ28eT7nJLm.jpg" alt="The Foundation Drops" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham</div>                                        <div class="featured__title">The Foundation Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Yet again, I practically <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-foundation-drops-review" target="_blank"><u>wrote a love letter</u></a> to these Foundation Drops. They're that good. Usually, serum foundations wind up way too goopy and don't actually cover up blemishes, but this one truly ticks every single box. The precise nozzle keeps the application mess-free, and the featherlight formula contains suspended pigments that diffuse textural concerns while allowing your natural complexion to peek through. For what it's worth, Sewell's also obsessed, calling the formulation next-level. "Yes, they are pricey, but it feels like you're putting on a creamy veil of skincare that is weightless but gives gorgeous, medium-full coverage while giving you glass skin. Impeccable," she says. Would you expect anything less from an Augustinus Bader collab?</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="toeffF8hjkk8n9iu5rWS99" name="JS VBB" alt="Jamie Schneider testing the new Victoria Beckham Beauty Foundation Drops." src="https://cdn.mos.cms.futurecdn.net/toeffF8hjkk8n9iu5rWS99-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Jamie Schneider wearing The Foundation Drops for an outdoor summer wedding </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-concealer-pen"><span>The Concealer Pen </span></h3>        <div class="featured_product_block featured_block_standard" data-id="d1005ae2-485c-4515-9f93-e1297dbb100b">            <a href="https://victoriabeckhambeauty.com/products/the-concealer-pen?variant=42685437935650" data-model-name="The Concealer Pen With TFC8" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aJV6UevUGgVXQrGj8pHtzD.png" alt="The Concealer Pen With Tfc8®" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty by Augustinus Bader</div>                                        <div class="featured__title">The Concealer Pen With TFC8</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Of course, after discussing the Foundation Drops, I must bring up the equally creamy Concealer Pen—also made in collaboration with Augustinus Bader. Call it skincare-makeup sorcery, but this concealer does not dare crease. Seriously. That alone makes it a winner in my book, but the coverage itself is also flexible and incredibly natural looking. It's no wonder it won a coveted spot in our <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank"><u>WWW 100 Beauty Awards</u></a> last year! </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-contour-stylus"><span>Contour Stylus</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b9f5b9b4-8962-45c8-97d8-c3c8d760be26">            <a href="https://victoriabeckhambeauty.com/products/contour-stylus?variant=41055344984098" data-model-name="Contour Stylus" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cVkYWj2sThKGCWnaSYq3XD.png" alt="Contour Stylus" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Contour Stylus</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I used to shy away from <a href="https://www.whowhatwear.com/best-contour-makeup" target="_blank">contour</a> altogether until I discovered this VBB hero. The precise applicator and creamy, easy-to-blend formula makes it A+ for contour novices (ahem, me) and those looking to sculpt specific areas, like the eyelids and bridge of the nose. "These are <em>amazing</em> detailer tools," Sewell previously told me about her <a href="https://www.whowhatwear.com/best-contour-makeup" target="_blank"><u>favorite contouring products</u></a>. "I love using them on the nose, eyes, and lips. Super easy to work with." </p><p>You might not associate the word "contour" with "everyday essential," but this Contour Stylus has become my nonnegotiable. I love how the cool-toned formula adds a bit of oomph<em> </em>to my look while appearing totally natural for a daily beat. It's an underrated hero, IMO! </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-future-lash-mascara"><span>Future Lash Mascara</span></h3>        <div class="featured_product_block featured_block_standard" data-id="6133bea8-6e59-4c89-b366-c57668d1ea9b">            <a href="https://victoriabeckhambeauty.com/products/mascara?variant=44341757149218" data-model-name="Future Lash Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yfxNMwnaEbuFiZUMBowuRi.webp" alt="Future Lash Mascara" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Future Lash Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm forever a <a href="https://www.whowhatwear.com/best-brown-mascaras" target="_blank">brown-mascara</a> girl, so this rich, chocolatey shade was practically made for me. Stunning pigment aside, this is one of the creamiest, most conditioning mascaras I own. I even assumed it'd be <em>too </em>moisturizing and result in smudges and flakes, and I'm happy to report I was dead wrong. I've applied it before multiple weddings and can confidently say it passes the "happy tears" test. Bonus points for the micro-bristle brush, which is great for my stubbornly straight lashes. With this precise wand, I'm able to coat every last wisp without any fear of clumping. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-eye-wardrobe"><span>Eye Wardrobe</span></h3>        <div class="featured_product_block featured_block_standard" data-id="a1b8b3c3-8cd5-454d-876d-c365d1f5d840">            <a href="https://victoriabeckhambeauty.com/products/eye-wardrobe?variant=44341820653602" data-model-name="Eye Wardrobe" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LLLioHU56LvEgdnFmNAYon.webp" alt="Eye Wardrobe" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Eye Wardrobe</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, talk about a gorgeous eye shadow palette. Each refillable quartet features a mix of shimmery and matte tones with velvety textures that blend with a simple press of your fingertip. You could<em> </em>use an eye shadow brush, but honestly, the formulas are so gloriously creamy that blending with your own fingers just feels right. Surprise, surprise, I'm a huge fan of the Cocoa colorway. Those rich browns always result in the dreamiest earth-toned smoky eye. </p></p>                </div>                            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/h5LYXgYnJP4K8LeQtZ9han/IMG_1789.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/h5LYXgYnJP4K8LeQtZ9han/IMG_1789.mp4"></video></div><h3 class="article-body__section" id="section-babyblade-eyebrow-pencil"><span>BabyBlade Eyebrow Pencil</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e1e11ad8-1e5a-45fb-9c51-e73e6c12b309">            <a href="https://victoriabeckhambeauty.com/products/babyblade?variant=41047006478370" data-model-name="BabyBlade Eyebrow Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yDnbDnahJABijyP7a5mQuD.png" alt="Babyblade Eyebrow Pencil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">BabyBlade Eyebrow Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've tried my fair share of <a href="https://www.whowhatwear.com/best-eyebrow-pencils" target="_blank">brow pencils</a>, but a cool-toned taupe will always look the most natural. Enter BabyBlade, which features a smooth, creamy formula; a microfine tip; and a dual-ended design for soft, fluffy, perfectly bushy brows. I genuinely use this product every single day and even keep it in my work bag for spoolie touch-ups. Rest assured, the pigment itself lasts over 12 hours without smudging or fading. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-colour-wash-bronze-water-tint"><span>Colour Wash Bronze Water Tint</span></h3>        <div class="featured_product_block featured_block_standard" data-id="a8875535-887d-4291-982c-8d05c7609da4">            <a href="https://victoriabeckhambeauty.com/products/colour-wash?variant=45114780844066" data-model-name="Colour Wash Bronze Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CbZs4BuyF6AECmVJSpKX2E.png" alt="Colour Wash" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Bronze Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As I mentioned, I'm a huge fan of the brand's Contour Stylus, so I wasn't sure how I'd feel about the new Bronze Water Tint. Would it wind up being a must-have? Yes, yes it would. Just like the Colour Wash Blush Water Tint (more on that in a moment), the watercolor formula adds a soft haze of color that makes you look naturally sun-kissed. A little goes a very long way here. Just a tiny dab of Tanline (a sheer medium bronze) is all I need to look like a glowy sun goddess. The application feels like finger painting in the best way! </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-colour-wash-blush-water-tint"><span>Colour Wash Blush Water Tint</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e1606840-bc18-4ec5-aea7-65bfa38dfb49">            <a href="https://www.violetgrey.com/products/colour-wash-blush?variant=49932800196912" data-model-name="Colour Wash Blush Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XB3ecv84rRvDWj4jfnpTBE.png" alt="Colour Wash" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Blush Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Ah, the aforementioned blush. Just like the bronzer above, this sheer, watery formula adds a blur of color for a soft, painterly finish. It's literally the "watercolor blush" trend in one easy-to-use product. I'm a huge fan of the shade Vintage Rose, which may look dark purple in the bottle but sheers out to a beautiful, fresh berry. </p><p>From a practical standpoint, these Water Tints will last you quite a while, which justifies the $46 price tag. For what it's worth, I've had my blush for almost a year, and I have yet to make a noticeable dent. I repeat: All you need is a tiny, pearl-sized dab each time. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-posh-lip"><span>Posh Lip</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f3d8cf42-21a3-4acc-98c0-a13e2f82fd9b">            <a href="https://victoriabeckhambeauty.com/products/posh-lipstick?variant=45072621502498" data-model-name="Posh Lip" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gXxgfUqEioFYEyj96ZkcTD.png" alt="Posh Lip" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Posh Lip</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>According to Sewell, VBB's creamy lipsticks are "100% worth it." I happen to agree, especially the shade 02, which was designed to match Beckham's own lip tone. On me, it's the perfect rosy nude. As for the formula, it's one of the most nourishing lipsticks I've ever swiped on. In fact, the first time I tried it, I was convinced it was a tinted lip balm, only to be floored by the rich color payoff and satin finish. The sleek applicator also scores a few points in my book—so easy to apply on the go. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:139.72%;"><img id="bDay7YbukwydETTu7bTkzL" name="IMG_1803" alt="Jamie Schneider testing Victoria Beckham Beauty products." src="https://cdn.mos.cms.futurecdn.net/bDay7YbukwydETTu7bTkzL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1685" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-lip-definer-waterproof-lip-liner"><span>Lip Definer: Waterproof Lip Liner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="904f63c1-afac-48fc-a01e-ec6a88a57c67">            <a href="https://victoriabeckhambeauty.com/products/lip-definer?variant=30376697102370" data-model-name="Lip Definer: Waterproof Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c9Fe33yhrboWYgXpBhWLZD.png" alt="Lip Definer: Waterproof Lip Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Lip Definer: Waterproof Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the perfect Posh Lip sidekick. Lip liners are so personal (I, for one, will always prefer a rosy-mauve pencil), but VBB's is the closest it gets to a universal crowd-pleaser. The peptide-infused formula is nourishing and creamy with absolutely no feathering, the glide is unmatched, and the long wear is incredible. True to its name, this is a waterproof liner that outlasts sweat, humidity, and eating and drinking. I'd also recommend snagging the accompanying sharpener while you're at it. It's Beckham branded and so very chic. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-portofino-97-eau-de-parfum"><span>Portofino '97 Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7dd0f237-c22e-4b54-a484-876f99329fff">            <a href="https://victoriabeckhambeauty.com/products/portofino-97" data-model-name="Portofino '97 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/npDoAKuoTjsdLGX2ZKCmWD.png" alt="Portofino '97 Eau De Parfum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Portofino '97 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, I'm technically only discussing makeup products here, but honorable mention must go to the brand's intoxicating fragrances! I've kept Portofino '97 on my desk ever since <a href="https://www.whowhatwear.com/beauty/makeup/paige-desorbo-summer-makeup-routine" target="_blank"><u>Paige DeSorbo called it out</u></a> as her signature scent. With bergamot, vetiver, amber, patchouli, and musk, it's a luxe Italian summer in a bottle. Try it and thank me later. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-21-50-reverie-eau-de-parfum"><span>21:50 Rêverie Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="6bba5c5c-3726-44bf-b266-3fb39a182ee2">            <a href="https://victoriabeckhambeauty.com/products/21-50-reverie-eau-de-parfum" data-model-name="21:50 Rêverie Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LZLKC6joesP9cK2yoJcjXD.png" alt="21:50 Rêverie Eau De Parfum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">21:50 Rêverie Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If I'm feeling more of a gourmand vibe, I'll always reach for 21:50 Rêverie. Smoky, sensual, and decadent, it's my number one date-night scent—Beckham's too. It's inspired by a romantic dinner with David in Java, Indonesia. "If you like a vanilla with a difference, you're going to love this fragrance," she previously told me about the <a href="https://www.whowhatwear.com/beauty/fragrance/victoria-beckham-21-50-reverie" target="_blank"><u>tobacco-, cedarwood-, and tonka bean–infused blend</u></a>. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-is-victoria-beckham-beauty-a-high-end-brand"><span>Is Victoria Beckham Beauty a high-end brand?</span></h2><p>Yes, definitely. Victoria Beckham Beauty is tagged at <a href="https://www.whowhatwear.com/beauty/skin/best-luxury-skincare-products" target="_blank">luxury price points </a>(the beloved Foundation Drops, for example, will set you back $110), but trust that the high-quality formulas are worth the investment. "I think it can be your special-occasion splurge," Sewell shares. Not to mention, the products themselves are so richly pigmented that they'll last you quite a while. For instance, I've had my <a href="https://victoriabeckhambeauty.com/products/colour-wash?variant=43913273409570" target="_blank">Colour Wash blushes</a> for almost a year and am nowhere near hitting pan despite using them daily. </p><h2 class="article-body__section" id="section-is-victoria-beckham-beauty-a-clean-beauty-brand"><span>Is Victoria Beckham Beauty a clean beauty brand?</span></h2><p>There's no set definition of "clean," but generally, Victoria Beckham Beauty is a safe, skin-loving, ethically responsible brand. It steers clear of mineral oil, cyclic silicones, paraffin wax, PEGs, and oxybenzone. Feel free to check out the brand's <a href="https://victoriabeckhambeauty.com/pages/excluded-ingredients" target="_blank"><u>Excluded Ingredients page</u></a>, which is frequently updated to reflect emerging data, for a full "no list" breakdown. On a sustainability note, VBB has <a href="https://victoriabeckhambeauty.com/pages/recycling-guide" target="_blank"><u>partnered with Pact Collective</u></a>, a nonprofit that collects notoriously hard-to-recycle beauty products, like containers with pumps, and breaks them down responsibly. All you have to do is mail in your empties. </p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-products-review</link>
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                            <![CDATA[ Instant staples. ]]>
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                                                                        <pubDate>Thu, 09 Apr 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 22 May 2026 00:09:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider; Victoria Beckham Beauty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Jamie Schneider testing Victoria Beckham Beauty products ]]></media:description>                                                            <media:text><![CDATA[Jamie Schneider testing Victoria Beckham Beauty products ]]></media:text>
                                <media:title type="plain"><![CDATA[Jamie Schneider testing Victoria Beckham Beauty products ]]></media:title>
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                                <p>To be honest, this was arguably the easiest beauty testing experience I've ever encountered. Victoria Beckham Beauty is responsible for some of my <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank">favorite makeup products</a> of all time (in fact, if I could only use one brand for the rest of my life, it'd probably be VBB), so committing to the brand for 16 days was a piece of cake. I often wear a full face of VBB without even thinking about it! </p><p>Celebrity makeup artist <a href="https://www.instagram.com/makeupxka/" target="_blank">Kelli Anne Sewell</a> also considers herself a brand loyalist, gushing over the easy-to-use, high-quality, and luxurious formulas. "I think I am Victoria Beckham Beauty's biggest fan. I'm not kidding," she tells me. Suffice it to say, VBB is her makeup-kit staple. She adds, "There is something super high-end about the packaging—which, as a consumer, makes me want to pick up the products—but as an artist, the formulas shine through." Yes, VBB's products are pricey, but the sleek packaging, jaw-dropping shades, and sensorially appealing formulas make them incredibly worth it. Sewell agrees. "You'll be happy in performance and look forward to picking the packaging up," she says. "Very sturdy. Not flimsy. Feels expensive." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1120px;"><p class="vanilla-image-block" style="padding-top:123.39%;"><img id="8BQwaVXBG6S7qSSxHrxegL" name="IMG_1802" alt="Jamie Schneider testing Victoria Beckham Beauty products." src="https://cdn.mos.cms.futurecdn.net/8BQwaVXBG6S7qSSxHrxegL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1120" height="1382" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>Now, unless you're planning to completely overhaul your makeup bag, you're probably wondering which few products you should grab first. Below, discover the staples I reached for the most during my testing phase and now refuse to give up along with Sewell's MUA holy grails. Behold, the ultimate VBB shopping list. </p><h2 class="article-body__section" id="section-the-13-best-victoria-beckham-beauty-products-to-buy"><span>The 13 Best Victoria Beckham Beauty Products to Buy </span></h2><h3 class="article-body__section" id="section-satin-kajal-liner"><span>Satin Kajal Liner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="544d8b76-11ca-444e-9a56-fa0ee2b7ce07">            <a href="https://victoriabeckhambeauty.com/products/satin-kajal-liner?variant=31592415199266" data-model-name="Satin Kajal Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TmY7d6jgMVxtUkSdWieZfK.webp" alt="Satin Kajal Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Satin Kajal Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love this eyeliner so much I dedicated <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-satin-kajal-liner-review" target="_blank"><u>an entire review</u></a> to it. The formula is creamy and comfortable, the 20 shades are downright divine, and the glide is so freaking impressive. Sewell agrees, calling the liners "some of the most buttery, easy-to-blend, long-wearing, gorgeous" products around. "I use them on almost every client as a shadow base or in the waterline," she adds. The liner is arguably VBB's top seller—and for good reason!—with one sold every 30 seconds, <a href="https://www.instagram.com/victoriabeckham/reel/C5bC7bWIX38/" target="_blank"><u>according to Victoria Beckham herself</u></a>. </p><p>I own practically every shade, but my favorite has to be Cocoa, which also just so happens to be Beckham's favorite! The rich matte brown provides the perfect foundation for all my eye looks, whether I'm committing to a full smoky eye or a mere flick at the outer corners. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:151.74%;"><img id="mqCYvM5DhvyPBpBnqwgktL" name="IMG_1801" alt="Jamie Schneider testing Victoria Beckham Beauty products." src="https://cdn.mos.cms.futurecdn.net/mqCYvM5DhvyPBpBnqwgktL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1830" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-foundation-drops"><span>The Foundation Drops </span></h3>        <div class="featured_product_block featured_block_standard" data-id="9180b6bd-eb40-4b1a-a670-afeac1447fff">            <a href="https://www.nordstrom.com/s/victoria-beckham-the-foundation-drops/8545709?color=4+LIGHT&amp;size=one+size&amp;utm_content=33817189575&amp;utm_medium=cpc&amp;utm_term=pla-820545444211&amp;utm_channel=low_nd_shopping_standard&amp;utm_source=google&amp;adpos=&amp;creative=145518892747&amp;device=c&amp;matchtype=&amp;network=g&amp;acctid=21700000001689570&amp;dskeywordid=820545444211&amp;lid=92700049880539803&amp;ds_s_kwgid=58700005470158456&amp;ds_s_inventory_feed_id=97700000007631122&amp;dsproductgroupid=820545444211&amp;product_id=A8042660&amp;merchid=1243147&amp;prodctry=US&amp;prodlang=en&amp;channel=online&amp;storeid=&amp;locationid=9031037&amp;targetid=pla-820545444211&amp;campaignid=662927185&amp;adgroupid=33817189575&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=662927185&amp;gbraid=0AAAAAD8eAElZmCVgS6MogZBPuAFfNUt0p&amp;gclid=CjwKCAjw2rrQBhBuEiwAarLWHc3HSjifB83clzHhG8q3XRKXJFde0Z9SUigZ0bD7c2aR8ZYj4o4VihoCnZkQAvD_BwE" data-model-name="The Foundation Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ysbvjQmoT2XLJ28eT7nJLm.jpg" alt="The Foundation Drops" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham</div>                                        <div class="featured__title">The Foundation Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Yet again, I practically <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-foundation-drops-review" target="_blank"><u>wrote a love letter</u></a> to these Foundation Drops. They're that good. Usually, serum foundations wind up way too goopy and don't actually cover up blemishes, but this one truly ticks every single box. The precise nozzle keeps the application mess-free, and the featherlight formula contains suspended pigments that diffuse textural concerns while allowing your natural complexion to peek through. For what it's worth, Sewell's also obsessed, calling the formulation next-level. "Yes, they are pricey, but it feels like you're putting on a creamy veil of skincare that is weightless but gives gorgeous, medium-full coverage while giving you glass skin. Impeccable," she says. Would you expect anything less from an Augustinus Bader collab?</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="toeffF8hjkk8n9iu5rWS99" name="JS VBB" alt="Jamie Schneider testing the new Victoria Beckham Beauty Foundation Drops." src="https://cdn.mos.cms.futurecdn.net/toeffF8hjkk8n9iu5rWS99-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Jamie Schneider wearing The Foundation Drops for an outdoor summer wedding </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-concealer-pen"><span>The Concealer Pen </span></h3>        <div class="featured_product_block featured_block_standard" data-id="d1005ae2-485c-4515-9f93-e1297dbb100b">            <a href="https://victoriabeckhambeauty.com/products/the-concealer-pen?variant=42685437935650" data-model-name="The Concealer Pen With TFC8" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aJV6UevUGgVXQrGj8pHtzD.png" alt="The Concealer Pen With Tfc8®" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty by Augustinus Bader</div>                                        <div class="featured__title">The Concealer Pen With TFC8</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Of course, after discussing the Foundation Drops, I must bring up the equally creamy Concealer Pen—also made in collaboration with Augustinus Bader. Call it skincare-makeup sorcery, but this concealer does not dare crease. Seriously. That alone makes it a winner in my book, but the coverage itself is also flexible and incredibly natural looking. It's no wonder it won a coveted spot in our <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank"><u>WWW 100 Beauty Awards</u></a> last year! </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-contour-stylus"><span>Contour Stylus</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b9f5b9b4-8962-45c8-97d8-c3c8d760be26">            <a href="https://victoriabeckhambeauty.com/products/contour-stylus?variant=41055344984098" data-model-name="Contour Stylus" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cVkYWj2sThKGCWnaSYq3XD.png" alt="Contour Stylus" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Contour Stylus</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I used to shy away from <a href="https://www.whowhatwear.com/best-contour-makeup" target="_blank">contour</a> altogether until I discovered this VBB hero. The precise applicator and creamy, easy-to-blend formula makes it A+ for contour novices (ahem, me) and those looking to sculpt specific areas, like the eyelids and bridge of the nose. "These are <em>amazing</em> detailer tools," Sewell previously told me about her <a href="https://www.whowhatwear.com/best-contour-makeup" target="_blank"><u>favorite contouring products</u></a>. "I love using them on the nose, eyes, and lips. Super easy to work with." </p><p>You might not associate the word "contour" with "everyday essential," but this Contour Stylus has become my nonnegotiable. I love how the cool-toned formula adds a bit of oomph<em> </em>to my look while appearing totally natural for a daily beat. It's an underrated hero, IMO! </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-future-lash-mascara"><span>Future Lash Mascara</span></h3>        <div class="featured_product_block featured_block_standard" data-id="6133bea8-6e59-4c89-b366-c57668d1ea9b">            <a href="https://victoriabeckhambeauty.com/products/mascara?variant=44341757149218" data-model-name="Future Lash Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yfxNMwnaEbuFiZUMBowuRi.webp" alt="Future Lash Mascara" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Future Lash Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm forever a <a href="https://www.whowhatwear.com/best-brown-mascaras" target="_blank">brown-mascara</a> girl, so this rich, chocolatey shade was practically made for me. Stunning pigment aside, this is one of the creamiest, most conditioning mascaras I own. I even assumed it'd be <em>too </em>moisturizing and result in smudges and flakes, and I'm happy to report I was dead wrong. I've applied it before multiple weddings and can confidently say it passes the "happy tears" test. Bonus points for the micro-bristle brush, which is great for my stubbornly straight lashes. With this precise wand, I'm able to coat every last wisp without any fear of clumping. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-eye-wardrobe"><span>Eye Wardrobe</span></h3>        <div class="featured_product_block featured_block_standard" data-id="a1b8b3c3-8cd5-454d-876d-c365d1f5d840">            <a href="https://victoriabeckhambeauty.com/products/eye-wardrobe?variant=44341820653602" data-model-name="Eye Wardrobe" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LLLioHU56LvEgdnFmNAYon.webp" alt="Eye Wardrobe" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Eye Wardrobe</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, talk about a gorgeous eye shadow palette. Each refillable quartet features a mix of shimmery and matte tones with velvety textures that blend with a simple press of your fingertip. You could<em> </em>use an eye shadow brush, but honestly, the formulas are so gloriously creamy that blending with your own fingers just feels right. Surprise, surprise, I'm a huge fan of the Cocoa colorway. Those rich browns always result in the dreamiest earth-toned smoky eye. </p></p>                </div>                            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/h5LYXgYnJP4K8LeQtZ9han/IMG_1789.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/h5LYXgYnJP4K8LeQtZ9han/IMG_1789.mp4"></video></div><h3 class="article-body__section" id="section-babyblade-eyebrow-pencil"><span>BabyBlade Eyebrow Pencil</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e1e11ad8-1e5a-45fb-9c51-e73e6c12b309">            <a href="https://victoriabeckhambeauty.com/products/babyblade?variant=41047006478370" data-model-name="BabyBlade Eyebrow Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yDnbDnahJABijyP7a5mQuD.png" alt="Babyblade Eyebrow Pencil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">BabyBlade Eyebrow Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've tried my fair share of <a href="https://www.whowhatwear.com/best-eyebrow-pencils" target="_blank">brow pencils</a>, but a cool-toned taupe will always look the most natural. Enter BabyBlade, which features a smooth, creamy formula; a microfine tip; and a dual-ended design for soft, fluffy, perfectly bushy brows. I genuinely use this product every single day and even keep it in my work bag for spoolie touch-ups. Rest assured, the pigment itself lasts over 12 hours without smudging or fading. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-colour-wash-bronze-water-tint"><span>Colour Wash Bronze Water Tint</span></h3>        <div class="featured_product_block featured_block_standard" data-id="a8875535-887d-4291-982c-8d05c7609da4">            <a href="https://victoriabeckhambeauty.com/products/colour-wash?variant=45114780844066" data-model-name="Colour Wash Bronze Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CbZs4BuyF6AECmVJSpKX2E.png" alt="Colour Wash" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Bronze Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As I mentioned, I'm a huge fan of the brand's Contour Stylus, so I wasn't sure how I'd feel about the new Bronze Water Tint. Would it wind up being a must-have? Yes, yes it would. Just like the Colour Wash Blush Water Tint (more on that in a moment), the watercolor formula adds a soft haze of color that makes you look naturally sun-kissed. A little goes a very long way here. Just a tiny dab of Tanline (a sheer medium bronze) is all I need to look like a glowy sun goddess. The application feels like finger painting in the best way! </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-colour-wash-blush-water-tint"><span>Colour Wash Blush Water Tint</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e1606840-bc18-4ec5-aea7-65bfa38dfb49">            <a href="https://www.violetgrey.com/products/colour-wash-blush?variant=49932800196912" data-model-name="Colour Wash Blush Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XB3ecv84rRvDWj4jfnpTBE.png" alt="Colour Wash" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Blush Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Ah, the aforementioned blush. Just like the bronzer above, this sheer, watery formula adds a blur of color for a soft, painterly finish. It's literally the "watercolor blush" trend in one easy-to-use product. I'm a huge fan of the shade Vintage Rose, which may look dark purple in the bottle but sheers out to a beautiful, fresh berry. </p><p>From a practical standpoint, these Water Tints will last you quite a while, which justifies the $46 price tag. For what it's worth, I've had my blush for almost a year, and I have yet to make a noticeable dent. I repeat: All you need is a tiny, pearl-sized dab each time. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-posh-lip"><span>Posh Lip</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f3d8cf42-21a3-4acc-98c0-a13e2f82fd9b">            <a href="https://victoriabeckhambeauty.com/products/posh-lipstick?variant=45072621502498" data-model-name="Posh Lip" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gXxgfUqEioFYEyj96ZkcTD.png" alt="Posh Lip" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Posh Lip</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>According to Sewell, VBB's creamy lipsticks are "100% worth it." I happen to agree, especially the shade 02, which was designed to match Beckham's own lip tone. On me, it's the perfect rosy nude. As for the formula, it's one of the most nourishing lipsticks I've ever swiped on. In fact, the first time I tried it, I was convinced it was a tinted lip balm, only to be floored by the rich color payoff and satin finish. The sleek applicator also scores a few points in my book—so easy to apply on the go. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:139.72%;"><img id="bDay7YbukwydETTu7bTkzL" name="IMG_1803" alt="Jamie Schneider testing Victoria Beckham Beauty products." src="https://cdn.mos.cms.futurecdn.net/bDay7YbukwydETTu7bTkzL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1685" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-lip-definer-waterproof-lip-liner"><span>Lip Definer: Waterproof Lip Liner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="904f63c1-afac-48fc-a01e-ec6a88a57c67">            <a href="https://victoriabeckhambeauty.com/products/lip-definer?variant=30376697102370" data-model-name="Lip Definer: Waterproof Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c9Fe33yhrboWYgXpBhWLZD.png" alt="Lip Definer: Waterproof Lip Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Lip Definer: Waterproof Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the perfect Posh Lip sidekick. Lip liners are so personal (I, for one, will always prefer a rosy-mauve pencil), but VBB's is the closest it gets to a universal crowd-pleaser. The peptide-infused formula is nourishing and creamy with absolutely no feathering, the glide is unmatched, and the long wear is incredible. True to its name, this is a waterproof liner that outlasts sweat, humidity, and eating and drinking. I'd also recommend snagging the accompanying sharpener while you're at it. It's Beckham branded and so very chic. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-portofino-97-eau-de-parfum"><span>Portofino '97 Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7dd0f237-c22e-4b54-a484-876f99329fff">            <a href="https://victoriabeckhambeauty.com/products/portofino-97" data-model-name="Portofino '97 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/npDoAKuoTjsdLGX2ZKCmWD.png" alt="Portofino '97 Eau De Parfum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Portofino '97 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, I'm technically only discussing makeup products here, but honorable mention must go to the brand's intoxicating fragrances! I've kept Portofino '97 on my desk ever since <a href="https://www.whowhatwear.com/beauty/makeup/paige-desorbo-summer-makeup-routine" target="_blank"><u>Paige DeSorbo called it out</u></a> as her signature scent. With bergamot, vetiver, amber, patchouli, and musk, it's a luxe Italian summer in a bottle. Try it and thank me later. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-21-50-reverie-eau-de-parfum"><span>21:50 Rêverie Eau de Parfum</span></h3>        <div class="featured_product_block featured_block_standard" data-id="6bba5c5c-3726-44bf-b266-3fb39a182ee2">            <a href="https://victoriabeckhambeauty.com/products/21-50-reverie-eau-de-parfum" data-model-name="21:50 Rêverie Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LZLKC6joesP9cK2yoJcjXD.png" alt="21:50 Rêverie Eau De Parfum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">21:50 Rêverie Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If I'm feeling more of a gourmand vibe, I'll always reach for 21:50 Rêverie. Smoky, sensual, and decadent, it's my number one date-night scent—Beckham's too. It's inspired by a romantic dinner with David in Java, Indonesia. "If you like a vanilla with a difference, you're going to love this fragrance," she previously told me about the <a href="https://www.whowhatwear.com/beauty/fragrance/victoria-beckham-21-50-reverie" target="_blank"><u>tobacco-, cedarwood-, and tonka bean–infused blend</u></a>. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-is-victoria-beckham-beauty-a-high-end-brand"><span>Is Victoria Beckham Beauty a high-end brand?</span></h2><p>Yes, definitely. Victoria Beckham Beauty is tagged at <a href="https://www.whowhatwear.com/beauty/skin/best-luxury-skincare-products" target="_blank">luxury price points </a>(the beloved Foundation Drops, for example, will set you back $110), but trust that the high-quality formulas are worth the investment. "I think it can be your special-occasion splurge," Sewell shares. Not to mention, the products themselves are so richly pigmented that they'll last you quite a while. For instance, I've had my <a href="https://victoriabeckhambeauty.com/products/colour-wash?variant=43913273409570" target="_blank">Colour Wash blushes</a> for almost a year and am nowhere near hitting pan despite using them daily. </p><h2 class="article-body__section" id="section-is-victoria-beckham-beauty-a-clean-beauty-brand"><span>Is Victoria Beckham Beauty a clean beauty brand?</span></h2><p>There's no set definition of "clean," but generally, Victoria Beckham Beauty is a safe, skin-loving, ethically responsible brand. It steers clear of mineral oil, cyclic silicones, paraffin wax, PEGs, and oxybenzone. Feel free to check out the brand's <a href="https://victoriabeckhambeauty.com/pages/excluded-ingredients" target="_blank"><u>Excluded Ingredients page</u></a>, which is frequently updated to reflect emerging data, for a full "no list" breakdown. On a sustainability note, VBB has <a href="https://victoriabeckhambeauty.com/pages/recycling-guide" target="_blank"><u>partnered with Pact Collective</u></a>, a nonprofit that collects notoriously hard-to-recycle beauty products, like containers with pumps, and breaks them down responsibly. All you have to do is mail in your empties. </p><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ I Used AI to Create a Custom-Blend Foundation That Looks Second-Skin—Here's How to Do It ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Let's be honest, it's never easy to find a good <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> match, especially if you're buying it online. And even if you're able to swatch in store on the beauty counter, it's not always easy to find an exact match from the shades available to you.<br /><br />So, when I discovered <a href="https://dcypher.com/" target="_blank">Dcypher</a>, a brand that provides custom-mixed foundations not too long ago, my interest was immediately piqued. Whilst I already have foundation, <a href="https://www.whowhatwear.com/best-skin-tints-uk">skin tint</a> and <a href="https://www.whowhatwear.com/best-bb-creams-uk">BB cream</a> formulas that I adore, the shades can often lean too warm, too cool or just not work for my complexion in the change of seasons. <br /><br />So, having a custom-matched formula mixed for both my skin tone, skin type and the coverage plus the finish I require? It sounded too good to be true, and, to be honest, I was dubious that I would like the formula (I'm incredibly fussy, and like a <a href="https://www.whowhatwear.com/uk/natural-looking-foundation">natural-looking foundation</a>, or a <a href="https://www.whowhatwear.com/uk/best-glowing-foundations">glowy foundation</a> formula). However, I now stand corrected, and I'm recommending it to everyone I know. Scroll on for my full review of the Dcypher Custom Foundation and everything you need to know.</p><h3 class="article-body__section" id="section-dcypher-custom-mixed-foundation"><span>Dcypher Custom Mixed Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="cd0dae3b-acf5-4ec8-97d2-5890d7396c26">            <a href="https://dcypher.com/products/my-custom-foundation" data-model-name="My Custom Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cmdyDx8uADPrpPWrneenuK.webp" alt="Dcypher, My Custom Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">My Custom Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Custom-mixed to your exact shade</li><li class='list-item list-item-pros'>You can choose the coverage and finish, plus the formula to suit your skin type</li><li class='list-item list-item-pros'>Shade match gurantee allows you to have it re-mixed for free if it's not a good match</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>The pump can dispense too much product</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9oXYVmSxAZ5Qv9RREM6Qpa" name="IMG_1448" alt="Eleanor's bottle of the Dcypher my custom foundation" src="https://cdn.mos.cms.futurecdn.net/9oXYVmSxAZ5Qv9RREM6Qpa-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-how-it-works"><span>How it Works</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="opRRqtSf2oYGrRxqEQUe8c" name="Product (20)" alt="A screenshot of Dcypher's my custom foundation results for Eleanor Vousden's foundation shade, showing her skin depth, vibrancy and undertone" src="https://cdn.mos.cms.futurecdn.net/opRRqtSf2oYGrRxqEQUe8c-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Dcypher)</span></figcaption></figure><p>You start your custom match by selecting your coverage, and you can choose between sheer, medium and <a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">full coverage</a> finishes depending on how much you like. Then, you can choose the finish from matte, natural or radiant, and choose your skin type so that Dcypher can blend the perfect formula for your complexion. <br /><br />Next is where Dcypher analyses your skin tone. Using your phone or laptop camera, it will take a snapshot of your complexion to measure your skin's depth, vibrancy and undertone. These will all shape the pigments mixed into the custom shade, and you'll be given a unique shade ID code, so that you can reorder the exact shade again if you wish. Then, your custom-blended foundation will be sent to you. Dcypher also offers a <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a>, foundation drops and a glowy skin booster, all of which can be made in your shade too.</p><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><p>For my foundation, I went for a sheer coverage paired with a radiant finish. I have combination skin, but I like my complexion products to be lightweight and subtly radiant. Upon trying the foundation for the first time, I was blown away by the colour match. It basically disappeared into my skin. The liquid texture isn't heavy whatsoever, and it melts in like a second skin with a subtly radiant finish. <br /><br />Even with choosing the sheer finish, I was surprised at the amount of coverage it still gave me, so keep that in mind if you prefer something very light, such as a skin tint (the <a href="https://www.whowhatwear.com/beauty/makeup/dcypher-custom-glow-booster-review">Dcypher Custom Glow Booster</a> might be more up your street if you favour a lighter and glowier finish).<br /><br />No matter what formula you have, each foundation has the same core ingredients to hydrate, including hyaluronic acid and glycerin, as well as caesalpinia spinosa fruit and kappaphycus alvarezii extracts.</p><h3 class="article-body__section" id="section-the-application"><span>The Application</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/5QmLc4CHhtCkTwmdMTQWkc/application%20dcypher.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/5QmLc4CHhtCkTwmdMTQWkc/application%20dcypher.mp4"></video></div><p>As you can see, my foundation blends seamlessly into my skin. I've found that having an exact shade match means I often use less (one pump of foundation is plenty for my entire face), meaning it sits better on my skin, and there's no need to worry about blending it down your neck. It sinks in totally seamlessly. <br /><br />A word of warning, however. I find the pump on my bottle too powerful. It needs quite a bit of force to push down, which, the first time I used it, fired it all over my carpet. So take caution! Packaging malfunctions aside, I really can't fault the foundation. Plus, if you need to switch up your shades for summer or winter, you can rescan your skin again and have another match to see you through seasonal complexion changes.</p><h3 class="article-body__section" id="section-before-and-after"><span>Before and After</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="4URBLwrZJqfPHTz8fLMkwa" name="IMG_1429" alt="Eleanor's skin without foundation" src="https://cdn.mos.cms.futurecdn.net/4URBLwrZJqfPHTz8fLMkwa-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><em>Eleanor's skin without foundation.</em></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RjftCNwoDYhFfyobwxBpqa" name="IMG_1444" alt="Eleanor's skin after applying her Dcypher my custom foundation" src="https://cdn.mos.cms.futurecdn.net/RjftCNwoDYhFfyobwxBpqa-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><em>Eleanor's skin after applying her Dcypher foundation.</em></p><h3 class="article-body__section" id="section-my-verdict"><span>My Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HUmD3dgMqMfZ6cLjaRseea" name="IMG_1441" alt="Eleanor holding her bottle of Dcypher foundation" src="https://cdn.mos.cms.futurecdn.net/HUmD3dgMqMfZ6cLjaRseea-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>I'm so impressed with the shade match. After years of never finding one that was quite right, there is something very reassuring knowing that this foundation is completely bespoke to my skin. I love the formula so much more than I thought I would. It's lightweight, and even the sheer finish offers generous coverage over my <a href="https://www.whowhatwear.com/rosacea-uk">rosacea</a> and<a href="https://www.whowhatwear.com/best-acne-products-uk"> acne scarring</a>. The radiant finish is beautiful, a satiny finish that's not too dewy, but just lends my skin a healthy glow.<br /><br />Sure, it might not be as cheap as <a href="https://www.whowhatwear.com/uk/best-drugstore-foundations">drugstore foundations</a>, but it's not quite as expensive as the <a href="https://www.whowhatwear.com/beauty/makeup/best-luxury-foundations">luxury foundations</a> out there, and for the custom-blended formula, I think the price point is very fair for what you're getting. And given how little of the product you actually need to cover your skin, I can imagine a bottle of this foundation lasting a long time. I now reach for this foundation almost every day, that's how much I love it. I will never be without a bottle in my makeup bag.</p><h2 id="shop-now-2">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="4cf68908-7142-45a9-a1e2-c9ce1b4ae0cf">            <a href="https://dcypher.com/products/my-custom-foundation" data-model-name="My Custom Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cmdyDx8uADPrpPWrneenuK.webp" alt="Dcypher, My Custom Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">My Custom Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/dcypher-custom-foundation-review</link>
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                            <![CDATA[ It's surprisingly accurate. ]]>
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                                                                        <pubDate>Sat, 04 Apr 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                <p>Let's be honest, it's never easy to find a good <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> match, especially if you're buying it online. And even if you're able to swatch in store on the beauty counter, it's not always easy to find an exact match from the shades available to you.<br /><br />So, when I discovered <a href="https://dcypher.com/" target="_blank">Dcypher</a>, a brand that provides custom-mixed foundations not too long ago, my interest was immediately piqued. Whilst I already have foundation, <a href="https://www.whowhatwear.com/best-skin-tints-uk">skin tint</a> and <a href="https://www.whowhatwear.com/best-bb-creams-uk">BB cream</a> formulas that I adore, the shades can often lean too warm, too cool or just not work for my complexion in the change of seasons. <br /><br />So, having a custom-matched formula mixed for both my skin tone, skin type and the coverage plus the finish I require? It sounded too good to be true, and, to be honest, I was dubious that I would like the formula (I'm incredibly fussy, and like a <a href="https://www.whowhatwear.com/uk/natural-looking-foundation">natural-looking foundation</a>, or a <a href="https://www.whowhatwear.com/uk/best-glowing-foundations">glowy foundation</a> formula). However, I now stand corrected, and I'm recommending it to everyone I know. Scroll on for my full review of the Dcypher Custom Foundation and everything you need to know.</p><h3 class="article-body__section" id="section-dcypher-custom-mixed-foundation"><span>Dcypher Custom Mixed Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="cd0dae3b-acf5-4ec8-97d2-5890d7396c26">            <a href="https://dcypher.com/products/my-custom-foundation" data-model-name="My Custom Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cmdyDx8uADPrpPWrneenuK.webp" alt="Dcypher, My Custom Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">My Custom Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Custom-mixed to your exact shade</li><li class='list-item list-item-pros'>You can choose the coverage and finish, plus the formula to suit your skin type</li><li class='list-item list-item-pros'>Shade match gurantee allows you to have it re-mixed for free if it's not a good match</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>The pump can dispense too much product</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9oXYVmSxAZ5Qv9RREM6Qpa" name="IMG_1448" alt="Eleanor's bottle of the Dcypher my custom foundation" src="https://cdn.mos.cms.futurecdn.net/9oXYVmSxAZ5Qv9RREM6Qpa-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-how-it-works"><span>How it Works</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="opRRqtSf2oYGrRxqEQUe8c" name="Product (20)" alt="A screenshot of Dcypher's my custom foundation results for Eleanor Vousden's foundation shade, showing her skin depth, vibrancy and undertone" src="https://cdn.mos.cms.futurecdn.net/opRRqtSf2oYGrRxqEQUe8c-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Dcypher)</span></figcaption></figure><p>You start your custom match by selecting your coverage, and you can choose between sheer, medium and <a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">full coverage</a> finishes depending on how much you like. Then, you can choose the finish from matte, natural or radiant, and choose your skin type so that Dcypher can blend the perfect formula for your complexion. <br /><br />Next is where Dcypher analyses your skin tone. Using your phone or laptop camera, it will take a snapshot of your complexion to measure your skin's depth, vibrancy and undertone. These will all shape the pigments mixed into the custom shade, and you'll be given a unique shade ID code, so that you can reorder the exact shade again if you wish. Then, your custom-blended foundation will be sent to you. Dcypher also offers a <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a>, foundation drops and a glowy skin booster, all of which can be made in your shade too.</p><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><p>For my foundation, I went for a sheer coverage paired with a radiant finish. I have combination skin, but I like my complexion products to be lightweight and subtly radiant. Upon trying the foundation for the first time, I was blown away by the colour match. It basically disappeared into my skin. The liquid texture isn't heavy whatsoever, and it melts in like a second skin with a subtly radiant finish. <br /><br />Even with choosing the sheer finish, I was surprised at the amount of coverage it still gave me, so keep that in mind if you prefer something very light, such as a skin tint (the <a href="https://www.whowhatwear.com/beauty/makeup/dcypher-custom-glow-booster-review">Dcypher Custom Glow Booster</a> might be more up your street if you favour a lighter and glowier finish).<br /><br />No matter what formula you have, each foundation has the same core ingredients to hydrate, including hyaluronic acid and glycerin, as well as caesalpinia spinosa fruit and kappaphycus alvarezii extracts.</p><h3 class="article-body__section" id="section-the-application"><span>The Application</span></h3><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/5QmLc4CHhtCkTwmdMTQWkc/application%20dcypher.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/5QmLc4CHhtCkTwmdMTQWkc/application%20dcypher.mp4"></video></div><p>As you can see, my foundation blends seamlessly into my skin. I've found that having an exact shade match means I often use less (one pump of foundation is plenty for my entire face), meaning it sits better on my skin, and there's no need to worry about blending it down your neck. It sinks in totally seamlessly. <br /><br />A word of warning, however. I find the pump on my bottle too powerful. It needs quite a bit of force to push down, which, the first time I used it, fired it all over my carpet. So take caution! Packaging malfunctions aside, I really can't fault the foundation. Plus, if you need to switch up your shades for summer or winter, you can rescan your skin again and have another match to see you through seasonal complexion changes.</p><h3 class="article-body__section" id="section-before-and-after"><span>Before and After</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="4URBLwrZJqfPHTz8fLMkwa" name="IMG_1429" alt="Eleanor's skin without foundation" src="https://cdn.mos.cms.futurecdn.net/4URBLwrZJqfPHTz8fLMkwa-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><em>Eleanor's skin without foundation.</em></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RjftCNwoDYhFfyobwxBpqa" name="IMG_1444" alt="Eleanor's skin after applying her Dcypher my custom foundation" src="https://cdn.mos.cms.futurecdn.net/RjftCNwoDYhFfyobwxBpqa-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><em>Eleanor's skin after applying her Dcypher foundation.</em></p><h3 class="article-body__section" id="section-my-verdict"><span>My Verdict</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HUmD3dgMqMfZ6cLjaRseea" name="IMG_1441" alt="Eleanor holding her bottle of Dcypher foundation" src="https://cdn.mos.cms.futurecdn.net/HUmD3dgMqMfZ6cLjaRseea-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p>I'm so impressed with the shade match. After years of never finding one that was quite right, there is something very reassuring knowing that this foundation is completely bespoke to my skin. I love the formula so much more than I thought I would. It's lightweight, and even the sheer finish offers generous coverage over my <a href="https://www.whowhatwear.com/rosacea-uk">rosacea</a> and<a href="https://www.whowhatwear.com/best-acne-products-uk"> acne scarring</a>. The radiant finish is beautiful, a satiny finish that's not too dewy, but just lends my skin a healthy glow.<br /><br />Sure, it might not be as cheap as <a href="https://www.whowhatwear.com/uk/best-drugstore-foundations">drugstore foundations</a>, but it's not quite as expensive as the <a href="https://www.whowhatwear.com/beauty/makeup/best-luxury-foundations">luxury foundations</a> out there, and for the custom-blended formula, I think the price point is very fair for what you're getting. And given how little of the product you actually need to cover your skin, I can imagine a bottle of this foundation lasting a long time. I now reach for this foundation almost every day, that's how much I love it. I will never be without a bottle in my makeup bag.</p><h2 id="shop-now-2">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="4cf68908-7142-45a9-a1e2-c9ce1b4ae0cf">            <a href="https://dcypher.com/products/my-custom-foundation" data-model-name="My Custom Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cmdyDx8uADPrpPWrneenuK.webp" alt="Dcypher, My Custom Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">My Custom Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I Asked Morgan Stewart McGraw for Her Brutally Honest Beauty Takes—Every Life-Changing Item Worth Buying ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to </em><a href="https://www.whowhatwear.com/tag/beautys-night-out" target="_blank"><u><em>Beauty's Night Out</em></u></a><em>, a series dedicated to the need-to-know beauty conversations dominating the nightlife scene. Expect a first look at the latest trends, behind-the-scenes tutorials, and loads of going-out inspiration as you get all dolled up—all you need is your favorite playlist. This time around, we're getting a glimpse into a night out with </em><a href="https://www.instagram.com/morganstewart/" target="_blank"><u><em>Morgan Stewart McGraw</em></u></a><em>, who just launched a </em><a href="https://podcasts.apple.com/us/podcast/the-morgan-stewart-show/id1884146372" target="_blank"><u><em>new podcast with SiriusXM</em></u></a><em>.</em></p><p>Morgan Stewart McGraw could recite the alphabet, and I'd be on the edge of my seat. The <em>Rich Kids of Beverly Hills </em>alum, <a href="https://rengglistudio.com/?" target="_blank">Renggli</a> founder, and bona fide tastemaker has the kind of star power that leaves you spellbound yet somehow makes you feel right at ease. Chatting with McGraw on a Monday afternoon truly feels like catching up with a friend (a friend who just so happens to have impeccable recs for <a href="https://www.whowhatwear.com/fashion/celebrity-style/the-row-ida-bag-with-wide-leg-jeans-and-patent-leather-pumps-elle-fanning" target="_blank">The Row bags</a>), and while she reveals she "never thought [she] was going to do a podcast," I can think of no better way to bring her 1.6 million followers further into her orbit. "I feel like I've had all of these different conversations in my head for the last three years, and it's time to put them out," she says, assuredly. </p><p>Play <a href="https://podcasts.apple.com/us/podcast/the-morgan-stewart-show/id1884146372"><u><em>The Morgan Stewart Show</em></u></a> out loud, ideally as you apply your makeup for a night out, and it's like she's curled up on your couch, sharing product recs and spewing hot takes. "You're going to be getting a lot of different versions of Morgan Stewart," McGraw tells me. There's the interview component, where friends and family members come on as special guests (I'm told her husband and mom will appear within the first handful of episodes, along with <a href="https://www.whowhatwear.com/beauty/fragrance/khloe-kardashian-unfiltered-interview" target="_blank">Khloé Kardashian</a> and <a href="https://www.whowhatwear.com/tinx-favorite-beauty-products" target="_blank">Tinx</a>), but you'll also hear solo conversations consisting of whatever's genuinely running through her head that day. "I have a whole episode dedicated to my icks,'" she adds. "You'll definitely chuckle, especially as you're getting ready, having a glass of wine, all of that stuff. I'm not going to bore you. Could you imagine?" </p><p>No, I really couldn't. Even the most mundane of events seem like grand affairs coming from McGraw's expertly glossed mouth. ("I usually hate<a href="https://www.whowhatwear.com/best-lip-glosses" target="_blank"> lip gloss</a>, but for some reason I'm wearing it today," she quips.) Case in point? When we hop on our video call, she announces she has no idea where her wallet is, which leads us to discussing her morning routine and, eventually, our respective star signs. (McGraw's a Gemini, "but May—don't be scared," she jokes.) </p><p>As such, she has a story behind every night-out beauty staple. A <a href="https://www.whowhatwear.com/best-contour-makeup" target="_blank">contour stick</a> isn't just a contour stick; says MGraw, it "will change your fucking life." She also has a secret source for a discontinued bronzer ("I have them send it to me on the low") and, true to her fashion commentator nature, plenty of hot takes on iconic <a href="https://www.whowhatwear.com/fashion/spring-bag-trends-2026" target="_blank"><u>bag trends</u></a>. "I have been wearing my old <a href="https://www.therealreal.com/products/women/handbags/handle-bags/the-row-satin-ascot-t5vbk" target="_blank">The Row Ascot bag</a> to go out in. I don't want to do a mini <a href="https://www.whowhatwear.com/hermes-kelly-bag" target="_blank">Kelly</a> anymore. If it's a fun color, sure, but like… we had our moment," she declares. A well-loved Ascot it is—or she'll honestly just stick a few essentials right into her pockets. "I'm very type A and type B combined," she adds. "I've gone out with a <a href="https://www.whowhatwear.com/beauty/makeup/best-setting-powder-for-oily-skin" target="_blank">powder</a> brush in my back pocket." Powder brushes: the new It accessories. Find the rest of her must-haves below, from the <a href="https://www.whowhatwear.com/best-lip-liners" target="_blank">lip liner</a> she buys 30 at a time to the <a href="https://www.whowhatwear.com/best-face-washes-for-sensitive-skin" target="_blank">gentle cleanser</a> she won't ever skip.  </p><figure class="van-image-figure  extended-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:137.15%;"><img id="i8fntiJjcdS9bdu9rbWsR7" name="BNO-Staples" alt="Photo collage of Morgan Stewart McGraw's going-out beauty staples" src="https://cdn.mos.cms.futurecdn.net/i8fntiJjcdS9bdu9rbWsR7-1920-80.gif" mos="" align="middle" fullscreen="" width="2000" height="2743" attribution="" endorsement="" class="extended" /></p></div></div><figcaption itemprop="caption description" class=" extended-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: The Real Real; Nordstrom; Ulta; Sephora)</span></figcaption></figure><p>"I'm huge on <a href="https://www.whowhatwear.com/best-lip-liners" target="_blank">lip liner</a>," McGraw says regarding her on-the-go items. "I feel like I need that above any sort of lip balm or lipstick. At this point in my life, my lips have no color in them anymore, so if the lip liner wears off, we're in really bad shape." Her favorite one to apply (and reapply) is <a href="https://www.nordstrom.com/s/make-up-for-ever-artist-color-eye-lip-brow-pencil/5963271?color=ANYWHERE+CAFFEINE" target="_blank">Make Up For Ever's Artist Color Pencil</a>, specifically in the shade Anywhere Caffeine. "I buy, like, 30 at a time because it's the best fucking lip liner. It's the perfect shade of nude," she adds. </p><p>Another pencil she loves? <a href="https://www.sephora.com/product/brow-wiz-P202633?country_switch=us&amp;lang=en&amp;skuId=1056084" target="_blank">Anastasia Beverly Hills's Ultra-Slim Eyebrow Pencil in Taupe</a>. "I don't do blonde or dark brown—very important. It's taupe," she adds. I totally align with her on the gray-brown shade; as celebrity makeup artist <a href="https://www.instagram.com/katiejanehughes/?hl=en" target="_blank"><u>Katie Jane Hughes</u></a> <a href="https://www.whowhatwear.com/beauty/makeup/gray-brow-gel-hack" target="_blank"><u>once told me</u></a>, a gray-ish brow product is best suited for those with cooler tones in their hair. At this point, I'm fully convinced McGraw and I have the same makeup M.O. because the next staple in her going-out lineup is a <a href="https://www.whowhatwear.com/best-brown-mascaras" target="_blank">brown mascara</a>—namely, <a href="https://www.sephora.com/product/makewaves-lengthening-curling-clean-mascara-P502484?skuId=2735587" target="_blank">Tower 28's MakeWaves Mascara</a>, a lengthening formula I also swear by (so much so that I wore it on <a href="https://www.whowhatwear.com/living/wedding/jamie-schneider-isaac-chevron-wedding" target="_blank">my wedding day</a>). "I've been curling my lashes a lot too lately, which was a fear I had to conquer," McGraw jokes. </p><p>Next up, McGraw's aforementioned life-changing contour stick: <a href="https://www.ulta.com/p/smooth-blur-cream-contour-stick-pimprod2051017?sku=2637445" target="_blank">Anastasia Beverly Hills Smooth Blur Cream Contour Stick</a>. "I dot it around the forehead, [on the] cheekbones... I do a little in the creases of the eyes just to shade them out, and under the chin. It is the best contour stick on the market, oh my god," she gushes. She uses the shade Shadow, a perfectly cool-toned camel hue. </p><p>While she doesn't necessarily keep this on her person, McGraw mentions she wears <a href="https://www.sephora.com/product/natural-matte-longwear-foundation-P520608" target="_blank">Nars's Natural Matte Longwear Foundation</a> on nights out, praising it for its impressive longevity. "It does not move. I was shocked," she notes. It's a fabulous evening pick as opposed to something more radiant, she says, which she'd rather wear during the day. To touch up her base on the go, "I really like the <a href="https://www.ulta.com/p/skin-blur-serum-concealer-with-12-hour-wear-pimprod2057629?sku=2651587" target="_blank">Ilia concealer</a>," she adds. </p><figure class="van-image-figure  extended-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3567px;"><p class="vanilla-image-block" style="padding-top:125.01%;"><img id="FbLFsRPmhS94c2KAdQphfX" name="01_151_Renggli_Morgan_027_4x5" alt="Photo of Morgan Stewart McGraw sitting on a couch" src="https://cdn.mos.cms.futurecdn.net/FbLFsRPmhS94c2KAdQphfX-1920-80.jpg" mos="" align="middle" fullscreen="" width="3567" height="4459" attribution="" endorsement="" class="extended" /></p></div></div><figcaption itemprop="caption description" class=" extended-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Morgan Stewart McGraw)</span></figcaption></figure><p>McGraw certainly knows her way around a striking face beat ("I've paid attention to my makeup artist and TikTok, and now I really know what's enhancing my features," she shares), but like any well-versed beauty enthusiast, she also knows the getting "unready" routine is just as crucial. In fact, her biggest beauty "ick" is neglecting a nightly <a href="https://www.whowhatwear.com/best-face-washes-for-dry-skin" target="_blank">face wash</a>. "I know people are trying to downplay that like it's not that big of a deal. It is the biggest deal," she warns. "It's not good for you. It ages you." She's a fan of Image Skincare's cleansers, namely its <a href="https://www.amazon.com/Image-Skincare-Hydrating-Facial-Cleanser/dp/B003RJ165Y" target="_blank">vitamin C-infused wash</a> that's super <a href="https://www.whowhatwear.com/best-face-washes-for-sensitive-skin" target="_blank">gentle on sensitive skin</a>. </p><p>After we wax poetic on our favorite places to go out in New York and L.A. and swap restaurant recommendations ("The best smoothie in L.A. is the Beverly Hills Juice Club," she declares), I let her know that we're at the end of our interview slot, knowing she has back-to-back press appointments lined up to promote her new show. "Why did this go so fast?" she gasps, eyes wide in disbelief. I imagine her upcoming episodes will feel just like this: gabbing with a girlfriend and watching the time soar.  </p><h2 id="shop-morgan-stewart-mcgraw-s-night-out-staples">Shop Morgan Stewart McGraw's Night-Out Staples </h2>        <div class="featured_product_block featured_block_hero-4" data-id="e68db889-d5e5-4f18-b54f-9fbf13b3bbfa">            <a href="https://www.therealreal.com/products/women/handbags/handle-bags/the-row-satin-ascot-t5vbk" data-model-name="Satin Ascot Bag" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NmzEC2gLiBcVk9dY8RMweD.png" alt="Satin Ascot" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Row</div>                                        <div class="featured__title">Satin Ascot Bag</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="a9df8c85-8b35-446e-ba32-20ccb956c907">            <a href="https://www.nordstrom.com/s/make-up-for-ever-artist-color-eye-lip-brow-pencil/5963271?color=ANYWHERE+CAFFEINE" data-model-name="Artist Color Pencil " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZrzJQ4UEDuyk9FeuSnhgrB.png" alt="Artist Color Pencil Long-Lasting Lip &amp; Eye Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Make Up For Ever</div>                                        <div class="featured__title">Artist Color Pencil </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="fa70b963-7dc2-483e-8d19-1ae8f2964e7d">            <a href="https://www.sephora.com/product/makewaves-lengthening-curling-clean-mascara-P502484?skuId=2735587" data-model-name="Makewaves Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K2ERTNQ4jFjXikp26ywHDQ.jpg" alt="Makewaves® Lengthening + Volumizing Mascara - Jet" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28</div>                                        <div class="featured__title">Makewaves Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="6fe84119-df78-42b0-b2c7-f583d8f7e39d">            <a href="https://www.amazon.com/Image-Skincare-Hydrating-Facial-Cleanser/dp/B003RJ165Y" data-model-name="Vital C Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i4RP6UPfCweZPbdkKLE3LQ.jpg" alt="Image Skincare, Vital C Hydrating Facial Cleanser, Gentle Face Wash With Vitamin C, E and A, 6 Fl Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>IMAGE Skincare</div>                                        <div class="featured__title">Vital C Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="1e84c532-c03a-4a2f-b2c4-b8c529d36721">            <a href="https://www.sephora.com/product/brow-wiz-P202633?country_switch=us&amp;lang=en&amp;skuId=1056084" data-model-name="Brow Wiz Pencil " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ozTpKiaKDpC45umpDL5LRQ.jpg" alt="Brow Wiz® Ultra-Slim Precision Detailing Eyebrow Pencil - Soft Brown" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Anastasia Beverly Hills </div>                                        <div class="featured__title">Brow Wiz Pencil </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="2d734cee-4840-4c2d-b1e8-9a2ef8ccab34">            <a href="https://www.sephora.com/product/natural-matte-longwear-foundation-P520608?skuId=2942670" data-model-name="Natural Matte Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8BoFtsqH7ep5hNVJfhTUrn.jpg" alt="Natural Matte Longwear Pore Blurring Medium-To-Full Coverage Foundation - Macao" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Natural Matte Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="2f126fe4-d38a-4deb-96e8-b771aebf3389">            <a href="https://www.ulta.com/p/smooth-blur-cream-contour-stick-pimprod2051017?sku=2637445" data-model-name="Smooth Blur Contour Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bn53eMXKPdJbus4TFS6wiQ.png" alt="Smooth Blur Cream Contour Stick - Shadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Anastasia Beverly Hills</div>                                        <div class="featured__title">Smooth Blur Contour Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="71608675-58f2-423f-83ba-8546b9520c31">            <a href="https://www.ulta.com/p/skin-blur-serum-concealer-with-12-hour-wear-pimprod2057629?sku=2651587" data-model-name="Skin Blur Serum Concealer  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sXbjVKKZrq8cBvVd3QgZYj.png" alt="Skin Blur Serum Concealer With 12-Hour Wear - Ramie 9w" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ILIA</div>                                        <div class="featured__title">Skin Blur Serum Concealer  </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/morgan-stewart-mcgraw-going-out-beauty-staples</link>
                                                                            <description>
                            <![CDATA[ Including a contour stick that will "change your f*cking life." ]]>
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                                                                        <pubDate>Wed, 25 Mar 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Mar 2026 21:28:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@morganstewart]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo collage of Morgan Stewart McGraw ]]></media:description>                                                            <media:text><![CDATA[Photo collage of Morgan Stewart McGraw ]]></media:text>
                                <media:title type="plain"><![CDATA[Photo collage of Morgan Stewart McGraw ]]></media:title>
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                            <![CDATA[
                            <article>
                                <p><em>Welcome to </em><a href="https://www.whowhatwear.com/tag/beautys-night-out" target="_blank"><u><em>Beauty's Night Out</em></u></a><em>, a series dedicated to the need-to-know beauty conversations dominating the nightlife scene. Expect a first look at the latest trends, behind-the-scenes tutorials, and loads of going-out inspiration as you get all dolled up—all you need is your favorite playlist. This time around, we're getting a glimpse into a night out with </em><a href="https://www.instagram.com/morganstewart/" target="_blank"><u><em>Morgan Stewart McGraw</em></u></a><em>, who just launched a </em><a href="https://podcasts.apple.com/us/podcast/the-morgan-stewart-show/id1884146372" target="_blank"><u><em>new podcast with SiriusXM</em></u></a><em>.</em></p><p>Morgan Stewart McGraw could recite the alphabet, and I'd be on the edge of my seat. The <em>Rich Kids of Beverly Hills </em>alum, <a href="https://rengglistudio.com/?" target="_blank">Renggli</a> founder, and bona fide tastemaker has the kind of star power that leaves you spellbound yet somehow makes you feel right at ease. Chatting with McGraw on a Monday afternoon truly feels like catching up with a friend (a friend who just so happens to have impeccable recs for <a href="https://www.whowhatwear.com/fashion/celebrity-style/the-row-ida-bag-with-wide-leg-jeans-and-patent-leather-pumps-elle-fanning" target="_blank">The Row bags</a>), and while she reveals she "never thought [she] was going to do a podcast," I can think of no better way to bring her 1.6 million followers further into her orbit. "I feel like I've had all of these different conversations in my head for the last three years, and it's time to put them out," she says, assuredly. </p><p>Play <a href="https://podcasts.apple.com/us/podcast/the-morgan-stewart-show/id1884146372"><u><em>The Morgan Stewart Show</em></u></a> out loud, ideally as you apply your makeup for a night out, and it's like she's curled up on your couch, sharing product recs and spewing hot takes. "You're going to be getting a lot of different versions of Morgan Stewart," McGraw tells me. There's the interview component, where friends and family members come on as special guests (I'm told her husband and mom will appear within the first handful of episodes, along with <a href="https://www.whowhatwear.com/beauty/fragrance/khloe-kardashian-unfiltered-interview" target="_blank">Khloé Kardashian</a> and <a href="https://www.whowhatwear.com/tinx-favorite-beauty-products" target="_blank">Tinx</a>), but you'll also hear solo conversations consisting of whatever's genuinely running through her head that day. "I have a whole episode dedicated to my icks,'" she adds. "You'll definitely chuckle, especially as you're getting ready, having a glass of wine, all of that stuff. I'm not going to bore you. Could you imagine?" </p><p>No, I really couldn't. Even the most mundane of events seem like grand affairs coming from McGraw's expertly glossed mouth. ("I usually hate<a href="https://www.whowhatwear.com/best-lip-glosses" target="_blank"> lip gloss</a>, but for some reason I'm wearing it today," she quips.) Case in point? When we hop on our video call, she announces she has no idea where her wallet is, which leads us to discussing her morning routine and, eventually, our respective star signs. (McGraw's a Gemini, "but May—don't be scared," she jokes.) </p><p>As such, she has a story behind every night-out beauty staple. A <a href="https://www.whowhatwear.com/best-contour-makeup" target="_blank">contour stick</a> isn't just a contour stick; says MGraw, it "will change your fucking life." She also has a secret source for a discontinued bronzer ("I have them send it to me on the low") and, true to her fashion commentator nature, plenty of hot takes on iconic <a href="https://www.whowhatwear.com/fashion/spring-bag-trends-2026" target="_blank"><u>bag trends</u></a>. "I have been wearing my old <a href="https://www.therealreal.com/products/women/handbags/handle-bags/the-row-satin-ascot-t5vbk" target="_blank">The Row Ascot bag</a> to go out in. I don't want to do a mini <a href="https://www.whowhatwear.com/hermes-kelly-bag" target="_blank">Kelly</a> anymore. If it's a fun color, sure, but like… we had our moment," she declares. A well-loved Ascot it is—or she'll honestly just stick a few essentials right into her pockets. "I'm very type A and type B combined," she adds. "I've gone out with a <a href="https://www.whowhatwear.com/beauty/makeup/best-setting-powder-for-oily-skin" target="_blank">powder</a> brush in my back pocket." Powder brushes: the new It accessories. Find the rest of her must-haves below, from the <a href="https://www.whowhatwear.com/best-lip-liners" target="_blank">lip liner</a> she buys 30 at a time to the <a href="https://www.whowhatwear.com/best-face-washes-for-sensitive-skin" target="_blank">gentle cleanser</a> she won't ever skip.  </p><figure class="van-image-figure  extended-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:137.15%;"><img id="i8fntiJjcdS9bdu9rbWsR7" name="BNO-Staples" alt="Photo collage of Morgan Stewart McGraw's going-out beauty staples" src="https://cdn.mos.cms.futurecdn.net/i8fntiJjcdS9bdu9rbWsR7-1920-80.gif" mos="" align="middle" fullscreen="" width="2000" height="2743" attribution="" endorsement="" class="extended" /></p></div></div><figcaption itemprop="caption description" class=" extended-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: The Real Real; Nordstrom; Ulta; Sephora)</span></figcaption></figure><p>"I'm huge on <a href="https://www.whowhatwear.com/best-lip-liners" target="_blank">lip liner</a>," McGraw says regarding her on-the-go items. "I feel like I need that above any sort of lip balm or lipstick. At this point in my life, my lips have no color in them anymore, so if the lip liner wears off, we're in really bad shape." Her favorite one to apply (and reapply) is <a href="https://www.nordstrom.com/s/make-up-for-ever-artist-color-eye-lip-brow-pencil/5963271?color=ANYWHERE+CAFFEINE" target="_blank">Make Up For Ever's Artist Color Pencil</a>, specifically in the shade Anywhere Caffeine. "I buy, like, 30 at a time because it's the best fucking lip liner. It's the perfect shade of nude," she adds. </p><p>Another pencil she loves? <a href="https://www.sephora.com/product/brow-wiz-P202633?country_switch=us&amp;lang=en&amp;skuId=1056084" target="_blank">Anastasia Beverly Hills's Ultra-Slim Eyebrow Pencil in Taupe</a>. "I don't do blonde or dark brown—very important. It's taupe," she adds. I totally align with her on the gray-brown shade; as celebrity makeup artist <a href="https://www.instagram.com/katiejanehughes/?hl=en" target="_blank"><u>Katie Jane Hughes</u></a> <a href="https://www.whowhatwear.com/beauty/makeup/gray-brow-gel-hack" target="_blank"><u>once told me</u></a>, a gray-ish brow product is best suited for those with cooler tones in their hair. At this point, I'm fully convinced McGraw and I have the same makeup M.O. because the next staple in her going-out lineup is a <a href="https://www.whowhatwear.com/best-brown-mascaras" target="_blank">brown mascara</a>—namely, <a href="https://www.sephora.com/product/makewaves-lengthening-curling-clean-mascara-P502484?skuId=2735587" target="_blank">Tower 28's MakeWaves Mascara</a>, a lengthening formula I also swear by (so much so that I wore it on <a href="https://www.whowhatwear.com/living/wedding/jamie-schneider-isaac-chevron-wedding" target="_blank">my wedding day</a>). "I've been curling my lashes a lot too lately, which was a fear I had to conquer," McGraw jokes. </p><p>Next up, McGraw's aforementioned life-changing contour stick: <a href="https://www.ulta.com/p/smooth-blur-cream-contour-stick-pimprod2051017?sku=2637445" target="_blank">Anastasia Beverly Hills Smooth Blur Cream Contour Stick</a>. "I dot it around the forehead, [on the] cheekbones... I do a little in the creases of the eyes just to shade them out, and under the chin. It is the best contour stick on the market, oh my god," she gushes. She uses the shade Shadow, a perfectly cool-toned camel hue. </p><p>While she doesn't necessarily keep this on her person, McGraw mentions she wears <a href="https://www.sephora.com/product/natural-matte-longwear-foundation-P520608" target="_blank">Nars's Natural Matte Longwear Foundation</a> on nights out, praising it for its impressive longevity. "It does not move. I was shocked," she notes. It's a fabulous evening pick as opposed to something more radiant, she says, which she'd rather wear during the day. To touch up her base on the go, "I really like the <a href="https://www.ulta.com/p/skin-blur-serum-concealer-with-12-hour-wear-pimprod2057629?sku=2651587" target="_blank">Ilia concealer</a>," she adds. </p><figure class="van-image-figure  extended-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3567px;"><p class="vanilla-image-block" style="padding-top:125.01%;"><img id="FbLFsRPmhS94c2KAdQphfX" name="01_151_Renggli_Morgan_027_4x5" alt="Photo of Morgan Stewart McGraw sitting on a couch" src="https://cdn.mos.cms.futurecdn.net/FbLFsRPmhS94c2KAdQphfX-1920-80.jpg" mos="" align="middle" fullscreen="" width="3567" height="4459" attribution="" endorsement="" class="extended" /></p></div></div><figcaption itemprop="caption description" class=" extended-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Morgan Stewart McGraw)</span></figcaption></figure><p>McGraw certainly knows her way around a striking face beat ("I've paid attention to my makeup artist and TikTok, and now I really know what's enhancing my features," she shares), but like any well-versed beauty enthusiast, she also knows the getting "unready" routine is just as crucial. In fact, her biggest beauty "ick" is neglecting a nightly <a href="https://www.whowhatwear.com/best-face-washes-for-dry-skin" target="_blank">face wash</a>. "I know people are trying to downplay that like it's not that big of a deal. It is the biggest deal," she warns. "It's not good for you. It ages you." She's a fan of Image Skincare's cleansers, namely its <a href="https://www.amazon.com/Image-Skincare-Hydrating-Facial-Cleanser/dp/B003RJ165Y" target="_blank">vitamin C-infused wash</a> that's super <a href="https://www.whowhatwear.com/best-face-washes-for-sensitive-skin" target="_blank">gentle on sensitive skin</a>. </p><p>After we wax poetic on our favorite places to go out in New York and L.A. and swap restaurant recommendations ("The best smoothie in L.A. is the Beverly Hills Juice Club," she declares), I let her know that we're at the end of our interview slot, knowing she has back-to-back press appointments lined up to promote her new show. "Why did this go so fast?" she gasps, eyes wide in disbelief. I imagine her upcoming episodes will feel just like this: gabbing with a girlfriend and watching the time soar.  </p><h2 id="shop-morgan-stewart-mcgraw-s-night-out-staples">Shop Morgan Stewart McGraw's Night-Out Staples </h2>        <div class="featured_product_block featured_block_hero-4" data-id="e68db889-d5e5-4f18-b54f-9fbf13b3bbfa">            <a href="https://www.therealreal.com/products/women/handbags/handle-bags/the-row-satin-ascot-t5vbk" data-model-name="Satin Ascot Bag" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NmzEC2gLiBcVk9dY8RMweD.png" alt="Satin Ascot" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Row</div>                                        <div class="featured__title">Satin Ascot Bag</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="a9df8c85-8b35-446e-ba32-20ccb956c907">            <a href="https://www.nordstrom.com/s/make-up-for-ever-artist-color-eye-lip-brow-pencil/5963271?color=ANYWHERE+CAFFEINE" data-model-name="Artist Color Pencil " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZrzJQ4UEDuyk9FeuSnhgrB.png" alt="Artist Color Pencil Long-Lasting Lip &amp; Eye Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Make Up For Ever</div>                                        <div class="featured__title">Artist Color Pencil </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="fa70b963-7dc2-483e-8d19-1ae8f2964e7d">            <a href="https://www.sephora.com/product/makewaves-lengthening-curling-clean-mascara-P502484?skuId=2735587" data-model-name="Makewaves Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K2ERTNQ4jFjXikp26ywHDQ.jpg" alt="Makewaves® Lengthening + Volumizing Mascara - Jet" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28</div>                                        <div class="featured__title">Makewaves Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="6fe84119-df78-42b0-b2c7-f583d8f7e39d">            <a href="https://www.amazon.com/Image-Skincare-Hydrating-Facial-Cleanser/dp/B003RJ165Y" data-model-name="Vital C Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i4RP6UPfCweZPbdkKLE3LQ.jpg" alt="Image Skincare, Vital C Hydrating Facial Cleanser, Gentle Face Wash With Vitamin C, E and A, 6 Fl Oz" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>IMAGE Skincare</div>                                        <div class="featured__title">Vital C Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="1e84c532-c03a-4a2f-b2c4-b8c529d36721">            <a href="https://www.sephora.com/product/brow-wiz-P202633?country_switch=us&amp;lang=en&amp;skuId=1056084" data-model-name="Brow Wiz Pencil " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ozTpKiaKDpC45umpDL5LRQ.jpg" alt="Brow Wiz® Ultra-Slim Precision Detailing Eyebrow Pencil - Soft Brown" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Anastasia Beverly Hills </div>                                        <div class="featured__title">Brow Wiz Pencil </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="2d734cee-4840-4c2d-b1e8-9a2ef8ccab34">            <a href="https://www.sephora.com/product/natural-matte-longwear-foundation-P520608?skuId=2942670" data-model-name="Natural Matte Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8BoFtsqH7ep5hNVJfhTUrn.jpg" alt="Natural Matte Longwear Pore Blurring Medium-To-Full Coverage Foundation - Macao" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Natural Matte Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="2f126fe4-d38a-4deb-96e8-b771aebf3389">            <a href="https://www.ulta.com/p/smooth-blur-cream-contour-stick-pimprod2051017?sku=2637445" data-model-name="Smooth Blur Contour Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bn53eMXKPdJbus4TFS6wiQ.png" alt="Smooth Blur Cream Contour Stick - Shadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Anastasia Beverly Hills</div>                                        <div class="featured__title">Smooth Blur Contour Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero-4" data-id="71608675-58f2-423f-83ba-8546b9520c31">            <a href="https://www.ulta.com/p/skin-blur-serum-concealer-with-12-hour-wear-pimprod2057629?sku=2651587" data-model-name="Skin Blur Serum Concealer  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sXbjVKKZrq8cBvVd3QgZYj.png" alt="Skin Blur Serum Concealer With 12-Hour Wear - Ramie 9w" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ILIA</div>                                        <div class="featured__title">Skin Blur Serum Concealer  </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I've Been Wearing Hermès's $145 Foundation for Two Weeks—Here's My Honest Review ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As a beauty editor, I don't discern products by price. Rather, I discern by performance. Whether I'm shopping for <a href="https://www.whowhatwear.com/tag/drugstore-heroes">drugstore heroes</a> or high-end investment items, I will openly and gladly declare a product "overhyped" if it doesn't give me exceptional results. Period. That context is critical for what I'm here to discuss today—Hermès's first-ever foundation. </p><p>Now, obviously, Hermès is a luxury brand, and its beauty selection reflects that. (It makes sense that the brand that brought us the <a href="https://www.whowhatwear.com/birkin-bag-prices">Birkin Bag</a> is going to produce other investment-worthy items, beauty or otherwise.) Still, I was shocked to see that its foundation costs $145, and I had to know whether it was worth it. So I put it to the test. Ahead, read my truly honest review after using it for two weeks. </p><h2 class="article-body__section" id="section-hermes-plein-air-luminous-matte-skincare-foundation"><span>Hermès Plein Air Luminous Matte Skincare Foundation</span></h2>        <div class="featured_product_block featured_block_standard" data-id="6cde88ea-d11e-483b-a5d0-510285cebb79">            <a href="https://www.hermes.com/us/en/product/luminous-matte-skincare-foundation-25w-rotin-V60652EVW25/" data-model-name="Plein Air Luminous Matte Skincare Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RBrfnX4woNF5fU43xbyZNP.jpg" alt="hermes, Plein Air Luminous Matte Skincare Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermès</div>                                        <div class="featured__title">Plein Air Luminous Matte Skincare Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Here it is—Hermès Luminous Matte Skincare Foundation. It was conceived and created by Gregoris Pyrpylis, creative director of Hermès Beauty, to combine high-performance makeup, effective skincare, and a natural-looking result (the trifecta!). </p><p>It offers medium coverage and, as the name implies, a matte finish. Unlike the cakey, one-dimensional foundations of yesterday, this is a modern matte formula—it has a <a href="https://www.whowhatwear.com/cloud-skin">velvety cloud-like finish</a>. It also offers 16-hour hold with heat, humidity, and sweat resistance. Oh, and skin benefits. </p><p>It's actually more skincare than it is makeup. The foundation has an 82% skincare base with a trio of active ingredients: niacinamide, hyaluronic acid, and white mulberry extract. The first is a do-it-all ingredient that smooths, brightens, and improves skin quality. The second is our favorite hydrating hero. And the third is an antioxidant that plumps the skin and protects it from oxidative stress. </p><p>That all sounds very impressive, but does it deliver on those promises? And can it really make the complexion look flawlessly, velvety smooth? To answer those questions, I had to put it to the test. See my before and after photos below. </p><h2 class="article-body__section" id="section-the-before-and-afters"><span>The Before-and-Afters</span></h2><h3 id="before">Before</h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="L3QcLLyJ3x6Z35Y2Jwab67" name="Before" alt="Beauty editor Kaitlyn McLintock before applying Hermès Plein Air Luminous Matte Skincare Foundation" src="https://cdn.mos.cms.futurecdn.net/L3QcLLyJ3x6Z35Y2Jwab67-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Beauty editor Kaitlyn McLintock before applying Hermès Plein Air Luminous Matte Skincare Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><h3 id="after">After</h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="fNWR29Sre3LZv9RNnNneBC" name="After" alt="Beauty editor Kaitlyn McLintock after applying Hermès Plein Air Luminous Matte Skincare Foundation" src="https://cdn.mos.cms.futurecdn.net/fNWR29Sre3LZv9RNnNneBC-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Beauty editor Kaitlyn McLintock after applying Hermès Plein Air Luminous Matte Skincare Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><h2 class="article-body__section" id="section-my-review"><span>My Review</span></h2><p>I have incredibly dry, dehydrated, and redness-prone skin. In fact, I put this foundation through a trial by fire because I used it for the first time during a particularly intense <a href="https://www.whowhatwear.com/rosacea-uk">rosacea flare-up</a>. Lo and behold, <strong>it disguised my patchy redness without highlighting my dryness and texture. It looked smooth, like a second skin, blurred my pores, and made my complexion look like it had a natural, lit-from-within luminosity</strong>. And it continued to do all of those things, hour after hour, day after day, for two full weeks of testing. </p><p>Honestly, I feel like my "after" photo doesn't even do it justice. IRL, the foundation looked almost undetectable on my skin, and it didn't cling to fine lines, oxidize, or separate when I kept hitting it with face mist throughout the day. When I added blush, bronzer, and powder on top, it looked nearly flawless. </p><p>Needless to say, I'm impressed by this formula, but I strongly feel I should be, seeing as it's so pricey. I'll never claim that anyone *needs* a $145 foundation, but I will say I recommend it if your budget allows it. And I'm officially welcoming it into my list of <a href="https://www.whowhatwear.com/best-foundations-for-rosacea">hall-of-fame foundations for rosacea</a>, which I don't do lightly! </p>        <div class="featured_product_block featured_block_standard" data-id="7db5e6db-b54f-4095-b005-a07f68b41147">            <a href="https://www.hermes.com/us/en/product/moisturizing-and-unifying-perfecting-primer-V60656EV0/" data-model-name="Plein Air Moisturizing and Unifying Perfecting Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cNV9W3EeQ3dL3YAqx7F8q3.jpg" alt="hermes, Plein Air Moisturizing and Unifying Perfecting Primer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermés</div>                                        <div class="featured__title">Plein Air Moisturizing and Unifying Perfecting Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>It's also worth noting that Hermès offers an accompanying primer (for a whopping $110 per bottle). I personally didn't use it alongside the foundation since I wanted to put the latter to the test without any help. That said, it's designed to prep the skin and enhance the results of it thanks to a lightweight texture and a smoothing and moisturizing formula. </p><p>It's a universal primer that suits all skin tones and melts into the skin, offering a totally transparent finish and a lit-from-within radiance, while blurring pores and smoothing skin texture. It's also heat-, humidity-, and sweatproof. </p><h3 id="shop-3-more-hermes-beauty-products">Shop 3 More Hermès Beauty Products </h3>        <div class="featured_product_block featured_block_standard" data-id="98032f61-9f91-44b5-a702-177da6ccd58c">            <a href="https://www.hermes.com/us/en/product/matte-lipstick-rouge-casaque-V60001MV064/" data-model-name="Matte Lipstick in Rouge Casaque" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/n8cm8rzJbak9Zf8rakLMiM.jpg" alt="hermes, Matte Lipstick - Rouge Casaque" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermès</div>                                        <div class="featured__title">Matte Lipstick in Rouge Casaque</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've waxed poetic about Hermès's Matte Lipstick in Rouge Casaque for <em>years</em>. I know it's expensive, as all Hermès products are, but in my opinion, it's truly worth the investment if you (even occasionally) wear red lipstick. It has a velvety-matte texture and the most stunning color payoff. And the shade! Rouge Casaque is the ideal fiery red. Like I said, it's been years, and I'm still just as obsessed as I was at first swipe. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="55e46380-836d-42cb-bd3c-1ecbfde53c55">            <a href="https://www.hermes.com/us/en/product/nail-polish-rouge-casaque-V60301VV064/" data-model-name="Les Mains Hermès Nail Polish in Rouge Casaque" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HadvZWGxhmH4MM8DmJyNXU.jpg" alt="hermes, Les Mains Hermès Nail Polish - Rouge Casaque" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermès</div>                                        <div class="featured__title">Les Mains Hermès Nail Polish in Rouge Casaque</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The only thing that's chicer than wearing a luxurious red lipstick is to match that lipstick to your nail polish. Hermès Rouge Casaque Nail Polish is another must-have. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0faaec1f-a806-4411-8161-c565f42cde88">            <a href="https://www.hermes.com/us/en/product/silky-blush-powder-rose-ambre-V60165PV047/" data-model-name="Rose Hermès Silky Blush in Rose Ambre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7hBC2tDhEPVEsYeg4mJc4f.jpg" alt="hermes, Rose Hermès Silky Blush - Rose Ambre" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermès</div>                                        <div class="featured__title">Rose Hermès Silky Blush in Rose Ambre</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I also have an unhealthy obsession with Hermès's powder blushes. They dust across the skin like a dream, requiring virtually no blending for soft, blooming color. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/hermes-plein-air-foundation-review</link>
                                                                            <description>
                            <![CDATA[ Spoiler alert: It's exceptional. ]]>
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                                                                        <pubDate>Sun, 22 Mar 2026 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Beauty editor Kaitlyn McLintock wearing Hermes foundation]]></media:description>                                                            <media:text><![CDATA[Beauty editor Kaitlyn McLintock wearing Hermes foundation]]></media:text>
                                <media:title type="plain"><![CDATA[Beauty editor Kaitlyn McLintock wearing Hermes foundation]]></media:title>
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                            <article>
                                <p>As a beauty editor, I don't discern products by price. Rather, I discern by performance. Whether I'm shopping for <a href="https://www.whowhatwear.com/tag/drugstore-heroes">drugstore heroes</a> or high-end investment items, I will openly and gladly declare a product "overhyped" if it doesn't give me exceptional results. Period. That context is critical for what I'm here to discuss today—Hermès's first-ever foundation. </p><p>Now, obviously, Hermès is a luxury brand, and its beauty selection reflects that. (It makes sense that the brand that brought us the <a href="https://www.whowhatwear.com/birkin-bag-prices">Birkin Bag</a> is going to produce other investment-worthy items, beauty or otherwise.) Still, I was shocked to see that its foundation costs $145, and I had to know whether it was worth it. So I put it to the test. Ahead, read my truly honest review after using it for two weeks. </p><h2 class="article-body__section" id="section-hermes-plein-air-luminous-matte-skincare-foundation"><span>Hermès Plein Air Luminous Matte Skincare Foundation</span></h2>        <div class="featured_product_block featured_block_standard" data-id="6cde88ea-d11e-483b-a5d0-510285cebb79">            <a href="https://www.hermes.com/us/en/product/luminous-matte-skincare-foundation-25w-rotin-V60652EVW25/" data-model-name="Plein Air Luminous Matte Skincare Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RBrfnX4woNF5fU43xbyZNP.jpg" alt="hermes, Plein Air Luminous Matte Skincare Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermès</div>                                        <div class="featured__title">Plein Air Luminous Matte Skincare Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Here it is—Hermès Luminous Matte Skincare Foundation. It was conceived and created by Gregoris Pyrpylis, creative director of Hermès Beauty, to combine high-performance makeup, effective skincare, and a natural-looking result (the trifecta!). </p><p>It offers medium coverage and, as the name implies, a matte finish. Unlike the cakey, one-dimensional foundations of yesterday, this is a modern matte formula—it has a <a href="https://www.whowhatwear.com/cloud-skin">velvety cloud-like finish</a>. It also offers 16-hour hold with heat, humidity, and sweat resistance. Oh, and skin benefits. </p><p>It's actually more skincare than it is makeup. The foundation has an 82% skincare base with a trio of active ingredients: niacinamide, hyaluronic acid, and white mulberry extract. The first is a do-it-all ingredient that smooths, brightens, and improves skin quality. The second is our favorite hydrating hero. And the third is an antioxidant that plumps the skin and protects it from oxidative stress. </p><p>That all sounds very impressive, but does it deliver on those promises? And can it really make the complexion look flawlessly, velvety smooth? To answer those questions, I had to put it to the test. See my before and after photos below. </p><h2 class="article-body__section" id="section-the-before-and-afters"><span>The Before-and-Afters</span></h2><h3 id="before">Before</h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="L3QcLLyJ3x6Z35Y2Jwab67" name="Before" alt="Beauty editor Kaitlyn McLintock before applying Hermès Plein Air Luminous Matte Skincare Foundation" src="https://cdn.mos.cms.futurecdn.net/L3QcLLyJ3x6Z35Y2Jwab67-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Beauty editor Kaitlyn McLintock before applying Hermès Plein Air Luminous Matte Skincare Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><h3 id="after">After</h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="fNWR29Sre3LZv9RNnNneBC" name="After" alt="Beauty editor Kaitlyn McLintock after applying Hermès Plein Air Luminous Matte Skincare Foundation" src="https://cdn.mos.cms.futurecdn.net/fNWR29Sre3LZv9RNnNneBC-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Beauty editor Kaitlyn McLintock after applying Hermès Plein Air Luminous Matte Skincare Foundation </span><span class="credit" itemprop="copyrightHolder">(Image credit: @kaitlyn_mclintock)</span></figcaption></figure><h2 class="article-body__section" id="section-my-review"><span>My Review</span></h2><p>I have incredibly dry, dehydrated, and redness-prone skin. In fact, I put this foundation through a trial by fire because I used it for the first time during a particularly intense <a href="https://www.whowhatwear.com/rosacea-uk">rosacea flare-up</a>. Lo and behold, <strong>it disguised my patchy redness without highlighting my dryness and texture. It looked smooth, like a second skin, blurred my pores, and made my complexion look like it had a natural, lit-from-within luminosity</strong>. And it continued to do all of those things, hour after hour, day after day, for two full weeks of testing. </p><p>Honestly, I feel like my "after" photo doesn't even do it justice. IRL, the foundation looked almost undetectable on my skin, and it didn't cling to fine lines, oxidize, or separate when I kept hitting it with face mist throughout the day. When I added blush, bronzer, and powder on top, it looked nearly flawless. </p><p>Needless to say, I'm impressed by this formula, but I strongly feel I should be, seeing as it's so pricey. I'll never claim that anyone *needs* a $145 foundation, but I will say I recommend it if your budget allows it. And I'm officially welcoming it into my list of <a href="https://www.whowhatwear.com/best-foundations-for-rosacea">hall-of-fame foundations for rosacea</a>, which I don't do lightly! </p>        <div class="featured_product_block featured_block_standard" data-id="7db5e6db-b54f-4095-b005-a07f68b41147">            <a href="https://www.hermes.com/us/en/product/moisturizing-and-unifying-perfecting-primer-V60656EV0/" data-model-name="Plein Air Moisturizing and Unifying Perfecting Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cNV9W3EeQ3dL3YAqx7F8q3.jpg" alt="hermes, Plein Air Moisturizing and Unifying Perfecting Primer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermés</div>                                        <div class="featured__title">Plein Air Moisturizing and Unifying Perfecting Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>It's also worth noting that Hermès offers an accompanying primer (for a whopping $110 per bottle). I personally didn't use it alongside the foundation since I wanted to put the latter to the test without any help. That said, it's designed to prep the skin and enhance the results of it thanks to a lightweight texture and a smoothing and moisturizing formula. </p><p>It's a universal primer that suits all skin tones and melts into the skin, offering a totally transparent finish and a lit-from-within radiance, while blurring pores and smoothing skin texture. It's also heat-, humidity-, and sweatproof. </p><h3 id="shop-3-more-hermes-beauty-products">Shop 3 More Hermès Beauty Products </h3>        <div class="featured_product_block featured_block_standard" data-id="98032f61-9f91-44b5-a702-177da6ccd58c">            <a href="https://www.hermes.com/us/en/product/matte-lipstick-rouge-casaque-V60001MV064/" data-model-name="Matte Lipstick in Rouge Casaque" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/n8cm8rzJbak9Zf8rakLMiM.jpg" alt="hermes, Matte Lipstick - Rouge Casaque" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermès</div>                                        <div class="featured__title">Matte Lipstick in Rouge Casaque</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've waxed poetic about Hermès's Matte Lipstick in Rouge Casaque for <em>years</em>. I know it's expensive, as all Hermès products are, but in my opinion, it's truly worth the investment if you (even occasionally) wear red lipstick. It has a velvety-matte texture and the most stunning color payoff. And the shade! Rouge Casaque is the ideal fiery red. Like I said, it's been years, and I'm still just as obsessed as I was at first swipe. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="55e46380-836d-42cb-bd3c-1ecbfde53c55">            <a href="https://www.hermes.com/us/en/product/nail-polish-rouge-casaque-V60301VV064/" data-model-name="Les Mains Hermès Nail Polish in Rouge Casaque" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HadvZWGxhmH4MM8DmJyNXU.jpg" alt="hermes, Les Mains Hermès Nail Polish - Rouge Casaque" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermès</div>                                        <div class="featured__title">Les Mains Hermès Nail Polish in Rouge Casaque</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The only thing that's chicer than wearing a luxurious red lipstick is to match that lipstick to your nail polish. Hermès Rouge Casaque Nail Polish is another must-have. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0faaec1f-a806-4411-8161-c565f42cde88">            <a href="https://www.hermes.com/us/en/product/silky-blush-powder-rose-ambre-V60165PV047/" data-model-name="Rose Hermès Silky Blush in Rose Ambre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7hBC2tDhEPVEsYeg4mJc4f.jpg" alt="hermes, Rose Hermès Silky Blush - Rose Ambre" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermès</div>                                        <div class="featured__title">Rose Hermès Silky Blush in Rose Ambre</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I also have an unhealthy obsession with Hermès's powder blushes. They dust across the skin like a dream, requiring virtually no blending for soft, blooming color. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ I Used to Hate Foundation, But These 6 New Formulas Have Totally Levelled-Up My Makeup Game ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I know what you're thinking: a beauty editor who hates to wear <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>? It's true. Although I've been working in the beauty industry for years, I've always favoured <a href="https://www.whowhatwear.com/best-tinted-moisturiser">tinted moisturisers</a>, <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> and <a href="https://www.whowhatwear.com/best-bb-creams-uk">BB creams</a> over foundations. Why, I hear you ask? Not only do I prefer the natural, dewy finish they give, but these products often contain lots of skincare ingredients to help improve your complexion over time.</p><p>However, in the last six months or so, there's been a shift. Gone are the days of heavy, thick foundation formulas that clog pores and exacerbate breakouts and skin texture, as more brands are starting to launch new-gen foundation formulas that contain all the skincare benefits I'm after, with natural-looking finishes <em>and</em> coverage that I'm yet to get from my go-to skin tints. </p><p>Not only that, but brands such as Armani and Estée Lauder have reimagined some of their most popular foundation formulas, making them even better than before. I've been busy testing these new-gen foundations and have rounded up my favourites below, from <a href="https://www.whowhatwear.com/uk/best-glowing-foundations">glowy foundations</a> to matte options, too. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="SBjDLGqGGLLtqsfcgQRf3k" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay testing new gen foundations" src="https://cdn.mos.cms.futurecdn.net/SBjDLGqGGLLtqsfcgQRf3k-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-what-are-new-gen-foundations"><span>What Are New-Gen Foundations?</span></h3><p>As mentioned, new-gen foundations feature advanced formulas that contain added skincare benefits alongside natural-looking finishes and wider shade ranges. Although new launches are constantly coming out, some brands are reformulating iconic foundation formulas, such as <a href="https://www.whowhatwear.com/beauty/makeup/giorgio-armani-luminous-silk-foundation-review">Amarni Luminous Silk</a>.</p><h3 class="article-body__section" id="section-the-best-new-gen-foundations-tried-tested"><span>The Best New-Gen Foundations, Tried &amp; Tested</span></h3><ul><li><strong>Best Hydrating Formula:</strong> <a href="https://www.boots.com/clarins-double-serum-foundation-10382524" target="_blank">Clarins Double Serum Foundation, £49</a></li><li><strong>Best Naturally Radiant Formula:</strong> <a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" target="_blank">Armani Luminous Silk Foundation, £49</a></li><li><strong>Best Luxury Formula:</strong> <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-glow-E000001098.html" target="_blank">Dior Forever Skin Glow, £52</a></li><li><strong>Best Full-Coverage Formula:</strong> <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" target="_blank">Estée Lauder Double Wear, £40</a></li><li><strong>Best Matte Formula:</strong> <a href="https://www.cultbeauty.co.uk/p/hermes-plein-air-luminous-matte-skincare-foundation-33ml-various-shades/17631622/" target="_blank">Hermès Plein Air Luminous Matte Skincare Foundation, £105</a></li></ul><h2 id="1-clarins-double-serum-foundation">1. Clarins Double Serum Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="841017d9-22cc-4ce5-89e7-07c8a38397ae">            <a href="https://www.boots.com/clarins-double-serum-foundation-10382524" data-model-name="Double Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JaCxq5BaPhBaiV78WMdm8N.webp" alt="Clarins Double Serum Foundation" /><span class='featured__label standard__label'>Best hydrating formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clarins</div>                                        <div class="featured__title">Double Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Papaya, hyaluronic acid, peptides</p><p><strong>Number of shades:</strong> 37</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines a hydrating serum with a medium-to-full coverage formula</li><li class='list-item list-item-pros'>Gives a luminous finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might not be the best for very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="UJjVuMQcuUNHHmsy2EYN4k" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Clarins Double Serum Foundation" src="https://cdn.mos.cms.futurecdn.net/UJjVuMQcuUNHHmsy2EYN4k-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I have to start with the new Clarins Double Serum Foundation. The iconic Double Serum has been a mainstay in my skincare routine for as long as I can remember, but when I heard that the brand was launching a foundation version, I was a little confused. I immediately imagined a greasy, oily finish that would slip and slide all day, but I couldn't have been more wrong. </p><p>This serum formulation glides onto the skin effortlessly, offering a naturally luminous finish that makes my complexion look so healthy and glowy. Although my skin is dry, I can get quite oily throughout the day, but I found I only had to reapply powder once or twice when wearing this, which is no more than usual. As you can see from the bottle, the unique technology dispenses the perfect amount of both foundation and serum onto the back of your hand, and thanks to the medium-to-full coverage, a little goes a long way. I love that I'm getting both hydrating skincare ingredients (hello, hyaluronic acid and peptides) and a luminous foundation in one, and the next-generation formula has made getting ready so much quicker, as I don't feel the need to apply hundreds of different hydrating serums before applying my foundation in the morning.  </p><h2 id="2-armani-luminous-silk-foundation">2. Armani Luminous Silk Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="6c30712c-23f6-4bed-8ecb-6400c5387ee4">            <a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f5uJjaDNMgB9b7XWYQbVET.webp" alt="Armani Luminous Silk Foundation 30ml (various Shades)" /><span class='featured__label standard__label'>Best naturally radiant formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Glycerin and niacinamide</p><p><strong>Number of shades:</strong> 44</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>More shades available than the original</li><li class='list-item list-item-pros'>Hydrating formula</li><li class='list-item list-item-pros'>Beautiful finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>I would say it's more naturally luminous, rather than super glowy</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="ZXGnjedGJo8JD3vTFwVb4k" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Armani Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/ZXGnjedGJo8JD3vTFwVb4k-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If you've read my review of the original <a href="https://www.whowhatwear.com/beauty/makeup/giorgio-armani-luminous-silk-foundation-review">Luminous Silk Foundation</a>, you'll know it's one of my favourite products for a slightly more <a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">full-coverage finish</a> that still looks natural and radiant. I honestly didn't think it could get much better, but then I tried the brand-new formula and was blown away by the results. </p><p>As explained to me by the brand, the new foundation contains skincare ingredients such as glycerin and niacinamide to improve your complexion over time and add more luminosity. Not only that, but the shade range has been extended, and there are now 44 shades on offer. In my opinion, this new formulation feels incredibly lightweight and hydrating, and gives my skin a fresh, glowy look that, while subtle, has been earning me so many compliments. </p><h2 id="3-dior-forever-skin-glow">3. Dior Forever Skin Glow</h2>        <div class="featured_product_block featured_block_standard" data-id="35763161-1e6b-4c7f-9d07-f866d99d31fb">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-glow-E000001098.html" data-model-name="Forever Skin Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x8jZRKfk92m2gjxH5pBATd.jpg" alt="Dior Forever Skin Glow" /><span class='featured__label standard__label'>Best luxury formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Forever Skin Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, peptides</p><p><strong>Number of shades:</strong> 45</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Hydrating formula</li><li class='list-item list-item-pros'>Second-skin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A little more expensive</li><li class='list-item list-item-cons'>Lighter coverage than others in this roundup</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="JXYXHrNf6SuKHmWASGzc3k" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Dior Forever Skin Glow" src="https://cdn.mos.cms.futurecdn.net/JXYXHrNf6SuKHmWASGzc3k-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Dior has launched not one, but two next-generation foundations that are giving my skincare products a run for their money. Forever Skin Glow and Forever Skin Wear are the ultimate makeup and skincare hybrids. While Forever Skin Wear offers a natural matte finish, Forever Skin Glow is my personal favourite thanks to the luminous finish. </p><p>Infused with a "triple action complex" of hyaluronic acid, niacinamide and peptides, this foundation has all the ingredients I would look for in a top-of-the-range facial serum, combined with medium coverage and a radiant effect. I would personally say the coverage is light but buildable, but I love the second-skin finish it gives. It's the ultimate "your skin but better" product for spring and summer.</p><h2 id="4-estee-lauder-double-wear">4. Estée Lauder Double Wear</h2>        <div class="featured_product_block featured_block_standard" data-id="042d5989-9673-412a-97af-ff5346349c60">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Longwear Matte Foundation SPF 10" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fio3NeKBp8mnk3j9wZNN7W.webp" alt="Estée Lauder Double Wear Longwear Matte Foundation Spf 10 30ml (various Shades)" /><span class='featured__label standard__label'>Best full-coverage formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Longwear Matte Foundation SPF 10</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Hyaluronic acid, brand’s AlgaNiacin™ complex</p><p><strong>Number of shades:</strong> 60</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Large shade range</li><li class='list-item list-item-pros'>Breathable formula</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Good coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Bottle doesn't come with a pump</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="jbLTkjLg7rz6iTMbcSh7yj" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Estée Lauder Double Wear" src="https://cdn.mos.cms.futurecdn.net/jbLTkjLg7rz6iTMbcSh7yj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If I'm being really honest, I've never been a <em>huge</em> fan of the original Double Wear foundation. Don't get me wrong, the coverage is amazing, but it always felt a little heavy on my skin. However, this new formula has won me over. </p><p>A buildable, breathable iteration of the popular foundation, with 60 shades now available, I can't see anyone not liking this. It feels so much more lightweight compared to the original but still delivers medium to full coverage for those days when you want a more seamless makeup look. Ingredients such as hyaluronic acid hydrate the complexion, so although it still has a natural matte finish, it doesn't feel drying whatsoever. The only thing I could possibly fault is that the bottle doesn't come with a pump, but apart from that, it's perfect.</p><h2 id="5-hermes-plein-air-luminous-matte-skincare-foundation">5. Hermès Plein Air Luminous Matte Skincare Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="44df2851-b7d1-4569-b5cd-a8ea1bb4998c">            <a href="https://www.cultbeauty.co.uk/p/hermes-plein-air-luminous-matte-skincare-foundation-33ml-various-shades/17631622/" data-model-name="Plein Air Luminous Matte Skincare Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hpL8wsUGjQ4agie3GDYBan.jpg" alt="Hermès Plein Air Luminous Matte Skincare Foundation" /><span class='featured__label standard__label'>Best matte formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Plein Air Luminous Matte Skincare Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Niacinamide, hyaluronic acid, white mulberry</p><p><strong>Number of shades:</strong> 34</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Super hydrating</li><li class='list-item list-item-pros'>Easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="dMa6kuGeyXAMrwsGffhixj" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Hermès Plein Air Luminous Matte Skincare Foundation" src="https://cdn.mos.cms.futurecdn.net/dMa6kuGeyXAMrwsGffhixj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know this foundation is eye-wateringly expensive, but I wouldn't be including it in this roundup if I didn't think it truly deserved to be here. While the words "matte foundation" aren't usually words I gravitate towards (we all know I love a glowy finish by now), matte formulas have come a long, long way in recent months, and this Hermès foundation is a prime example.</p><p>I wouldn't say it's a true matte finish, but more of a natural, soft matte effect that still lets some luminosity through. Packed with active skincare ingredients such as niacinamide, hyaluronic acid and white mulberry, it feels incredibly hydrating on the skin and wears comfortably throughout the day. When I first used it, I was surprised by how watery the formula was. I think I thought my Dream Matte Mousse days were coming back to haunt me, but of course, Hermès has created an innovative foundation that seamlessly blends with the skin.</p><h2 id="6-victoria-beckham-by-augustinus-bader-the-foundation-drops-with-tfc8">6. Victoria Beckham by Augustinus Bader The Foundation Drops with TFC8®</h2>        <div class="featured_product_block featured_block_standard" data-id="a93c7892-b37e-4427-8a10-b60dbbb182dd">            <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" data-model-name="The Foundation Drops With TFC8®" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/u6ixquCdjnddNAh98XTEmM.jpg" alt="VB The Foundation Drops with TFC8®" /><span class='featured__label standard__label'>Best lightweight formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops With TFC8®</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Augustinus Bader’s TFC8® technology</p><p><strong>Number of shades:</strong> 19</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredibly lightweight</li><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Adds a natural-looking glow</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very expensive</li><li class='list-item list-item-cons'>Some may prefer more coverage</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="YnDb7oZjxuDVkzGnuwvVzj" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Victoria Beckham by Augustinus Bader The Foundation Drops with TFC8®" src="https://cdn.mos.cms.futurecdn.net/YnDb7oZjxuDVkzGnuwvVzj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>The <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-the-foundation-drops-review">Victoria Beckham Beauty foundation</a> needs no introduction. This formula went viral when it launched, and for good reason. Powered by Augustinus Bader’s TFC8® technology, the skincare-focused foundation works to rejuvenate the complexion over time.</p><p>I fell in love with the lightweight, serum-like feel when testing this foundation out. It melts into the skin, and although it doesn't offer lots of coverage, it adds natural luminosity and a blurring effect that always makes it look like I'd just had a very expensive facial. The best bit? It feels like you are wearing nothing at all.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-new-gen-foundations</link>
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                            <![CDATA[ Skincare and makeup in one. ]]>
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                                                                        <pubDate>Fri, 20 Mar 2026 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Deputy beauty editor Grace Lindsay testing new gen foundations]]></media:description>                                                            <media:text><![CDATA[Deputy beauty editor Grace Lindsay testing new gen foundations]]></media:text>
                                <media:title type="plain"><![CDATA[Deputy beauty editor Grace Lindsay testing new gen foundations]]></media:title>
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                                <p>I know what you're thinking: a beauty editor who hates to wear <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>? It's true. Although I've been working in the beauty industry for years, I've always favoured <a href="https://www.whowhatwear.com/best-tinted-moisturiser">tinted moisturisers</a>, <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> and <a href="https://www.whowhatwear.com/best-bb-creams-uk">BB creams</a> over foundations. Why, I hear you ask? Not only do I prefer the natural, dewy finish they give, but these products often contain lots of skincare ingredients to help improve your complexion over time.</p><p>However, in the last six months or so, there's been a shift. Gone are the days of heavy, thick foundation formulas that clog pores and exacerbate breakouts and skin texture, as more brands are starting to launch new-gen foundation formulas that contain all the skincare benefits I'm after, with natural-looking finishes <em>and</em> coverage that I'm yet to get from my go-to skin tints. </p><p>Not only that, but brands such as Armani and Estée Lauder have reimagined some of their most popular foundation formulas, making them even better than before. I've been busy testing these new-gen foundations and have rounded up my favourites below, from <a href="https://www.whowhatwear.com/uk/best-glowing-foundations">glowy foundations</a> to matte options, too. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="SBjDLGqGGLLtqsfcgQRf3k" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay testing new gen foundations" src="https://cdn.mos.cms.futurecdn.net/SBjDLGqGGLLtqsfcgQRf3k-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-what-are-new-gen-foundations"><span>What Are New-Gen Foundations?</span></h3><p>As mentioned, new-gen foundations feature advanced formulas that contain added skincare benefits alongside natural-looking finishes and wider shade ranges. Although new launches are constantly coming out, some brands are reformulating iconic foundation formulas, such as <a href="https://www.whowhatwear.com/beauty/makeup/giorgio-armani-luminous-silk-foundation-review">Amarni Luminous Silk</a>.</p><h3 class="article-body__section" id="section-the-best-new-gen-foundations-tried-tested"><span>The Best New-Gen Foundations, Tried &amp; Tested</span></h3><ul><li><strong>Best Hydrating Formula:</strong> <a href="https://www.boots.com/clarins-double-serum-foundation-10382524" target="_blank">Clarins Double Serum Foundation, £49</a></li><li><strong>Best Naturally Radiant Formula:</strong> <a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" target="_blank">Armani Luminous Silk Foundation, £49</a></li><li><strong>Best Luxury Formula:</strong> <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-glow-E000001098.html" target="_blank">Dior Forever Skin Glow, £52</a></li><li><strong>Best Full-Coverage Formula:</strong> <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" target="_blank">Estée Lauder Double Wear, £40</a></li><li><strong>Best Matte Formula:</strong> <a href="https://www.cultbeauty.co.uk/p/hermes-plein-air-luminous-matte-skincare-foundation-33ml-various-shades/17631622/" target="_blank">Hermès Plein Air Luminous Matte Skincare Foundation, £105</a></li></ul><h2 id="1-clarins-double-serum-foundation">1. Clarins Double Serum Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="841017d9-22cc-4ce5-89e7-07c8a38397ae">            <a href="https://www.boots.com/clarins-double-serum-foundation-10382524" data-model-name="Double Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JaCxq5BaPhBaiV78WMdm8N.webp" alt="Clarins Double Serum Foundation" /><span class='featured__label standard__label'>Best hydrating formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clarins</div>                                        <div class="featured__title">Double Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Papaya, hyaluronic acid, peptides</p><p><strong>Number of shades:</strong> 37</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines a hydrating serum with a medium-to-full coverage formula</li><li class='list-item list-item-pros'>Gives a luminous finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might not be the best for very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="UJjVuMQcuUNHHmsy2EYN4k" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Clarins Double Serum Foundation" src="https://cdn.mos.cms.futurecdn.net/UJjVuMQcuUNHHmsy2EYN4k-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I have to start with the new Clarins Double Serum Foundation. The iconic Double Serum has been a mainstay in my skincare routine for as long as I can remember, but when I heard that the brand was launching a foundation version, I was a little confused. I immediately imagined a greasy, oily finish that would slip and slide all day, but I couldn't have been more wrong. </p><p>This serum formulation glides onto the skin effortlessly, offering a naturally luminous finish that makes my complexion look so healthy and glowy. Although my skin is dry, I can get quite oily throughout the day, but I found I only had to reapply powder once or twice when wearing this, which is no more than usual. As you can see from the bottle, the unique technology dispenses the perfect amount of both foundation and serum onto the back of your hand, and thanks to the medium-to-full coverage, a little goes a long way. I love that I'm getting both hydrating skincare ingredients (hello, hyaluronic acid and peptides) and a luminous foundation in one, and the next-generation formula has made getting ready so much quicker, as I don't feel the need to apply hundreds of different hydrating serums before applying my foundation in the morning.  </p><h2 id="2-armani-luminous-silk-foundation">2. Armani Luminous Silk Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="6c30712c-23f6-4bed-8ecb-6400c5387ee4">            <a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/f5uJjaDNMgB9b7XWYQbVET.webp" alt="Armani Luminous Silk Foundation 30ml (various Shades)" /><span class='featured__label standard__label'>Best naturally radiant formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Glycerin and niacinamide</p><p><strong>Number of shades:</strong> 44</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>More shades available than the original</li><li class='list-item list-item-pros'>Hydrating formula</li><li class='list-item list-item-pros'>Beautiful finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>I would say it's more naturally luminous, rather than super glowy</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="ZXGnjedGJo8JD3vTFwVb4k" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Armani Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/ZXGnjedGJo8JD3vTFwVb4k-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If you've read my review of the original <a href="https://www.whowhatwear.com/beauty/makeup/giorgio-armani-luminous-silk-foundation-review">Luminous Silk Foundation</a>, you'll know it's one of my favourite products for a slightly more <a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">full-coverage finish</a> that still looks natural and radiant. I honestly didn't think it could get much better, but then I tried the brand-new formula and was blown away by the results. </p><p>As explained to me by the brand, the new foundation contains skincare ingredients such as glycerin and niacinamide to improve your complexion over time and add more luminosity. Not only that, but the shade range has been extended, and there are now 44 shades on offer. In my opinion, this new formulation feels incredibly lightweight and hydrating, and gives my skin a fresh, glowy look that, while subtle, has been earning me so many compliments. </p><h2 id="3-dior-forever-skin-glow">3. Dior Forever Skin Glow</h2>        <div class="featured_product_block featured_block_standard" data-id="35763161-1e6b-4c7f-9d07-f866d99d31fb">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-glow-E000001098.html" data-model-name="Forever Skin Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/x8jZRKfk92m2gjxH5pBATd.jpg" alt="Dior Forever Skin Glow" /><span class='featured__label standard__label'>Best luxury formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Forever Skin Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, peptides</p><p><strong>Number of shades:</strong> 45</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Hydrating formula</li><li class='list-item list-item-pros'>Second-skin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A little more expensive</li><li class='list-item list-item-cons'>Lighter coverage than others in this roundup</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="JXYXHrNf6SuKHmWASGzc3k" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Dior Forever Skin Glow" src="https://cdn.mos.cms.futurecdn.net/JXYXHrNf6SuKHmWASGzc3k-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Dior has launched not one, but two next-generation foundations that are giving my skincare products a run for their money. Forever Skin Glow and Forever Skin Wear are the ultimate makeup and skincare hybrids. While Forever Skin Wear offers a natural matte finish, Forever Skin Glow is my personal favourite thanks to the luminous finish. </p><p>Infused with a "triple action complex" of hyaluronic acid, niacinamide and peptides, this foundation has all the ingredients I would look for in a top-of-the-range facial serum, combined with medium coverage and a radiant effect. I would personally say the coverage is light but buildable, but I love the second-skin finish it gives. It's the ultimate "your skin but better" product for spring and summer.</p><h2 id="4-estee-lauder-double-wear">4. Estée Lauder Double Wear</h2>        <div class="featured_product_block featured_block_standard" data-id="042d5989-9673-412a-97af-ff5346349c60">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Longwear Matte Foundation SPF 10" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fio3NeKBp8mnk3j9wZNN7W.webp" alt="Estée Lauder Double Wear Longwear Matte Foundation Spf 10 30ml (various Shades)" /><span class='featured__label standard__label'>Best full-coverage formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Longwear Matte Foundation SPF 10</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Hyaluronic acid, brand’s AlgaNiacin™ complex</p><p><strong>Number of shades:</strong> 60</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Large shade range</li><li class='list-item list-item-pros'>Breathable formula</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Good coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Bottle doesn't come with a pump</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="jbLTkjLg7rz6iTMbcSh7yj" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Estée Lauder Double Wear" src="https://cdn.mos.cms.futurecdn.net/jbLTkjLg7rz6iTMbcSh7yj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If I'm being really honest, I've never been a <em>huge</em> fan of the original Double Wear foundation. Don't get me wrong, the coverage is amazing, but it always felt a little heavy on my skin. However, this new formula has won me over. </p><p>A buildable, breathable iteration of the popular foundation, with 60 shades now available, I can't see anyone not liking this. It feels so much more lightweight compared to the original but still delivers medium to full coverage for those days when you want a more seamless makeup look. Ingredients such as hyaluronic acid hydrate the complexion, so although it still has a natural matte finish, it doesn't feel drying whatsoever. The only thing I could possibly fault is that the bottle doesn't come with a pump, but apart from that, it's perfect.</p><h2 id="5-hermes-plein-air-luminous-matte-skincare-foundation">5. Hermès Plein Air Luminous Matte Skincare Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="44df2851-b7d1-4569-b5cd-a8ea1bb4998c">            <a href="https://www.cultbeauty.co.uk/p/hermes-plein-air-luminous-matte-skincare-foundation-33ml-various-shades/17631622/" data-model-name="Plein Air Luminous Matte Skincare Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hpL8wsUGjQ4agie3GDYBan.jpg" alt="Hermès Plein Air Luminous Matte Skincare Foundation" /><span class='featured__label standard__label'>Best matte formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Plein Air Luminous Matte Skincare Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Niacinamide, hyaluronic acid, white mulberry</p><p><strong>Number of shades:</strong> 34</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Natural matte finish</li><li class='list-item list-item-pros'>Super hydrating</li><li class='list-item list-item-pros'>Easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="dMa6kuGeyXAMrwsGffhixj" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Hermès Plein Air Luminous Matte Skincare Foundation" src="https://cdn.mos.cms.futurecdn.net/dMa6kuGeyXAMrwsGffhixj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I know this foundation is eye-wateringly expensive, but I wouldn't be including it in this roundup if I didn't think it truly deserved to be here. While the words "matte foundation" aren't usually words I gravitate towards (we all know I love a glowy finish by now), matte formulas have come a long, long way in recent months, and this Hermès foundation is a prime example.</p><p>I wouldn't say it's a true matte finish, but more of a natural, soft matte effect that still lets some luminosity through. Packed with active skincare ingredients such as niacinamide, hyaluronic acid and white mulberry, it feels incredibly hydrating on the skin and wears comfortably throughout the day. When I first used it, I was surprised by how watery the formula was. I think I thought my Dream Matte Mousse days were coming back to haunt me, but of course, Hermès has created an innovative foundation that seamlessly blends with the skin.</p><h2 id="6-victoria-beckham-by-augustinus-bader-the-foundation-drops-with-tfc8">6. Victoria Beckham by Augustinus Bader The Foundation Drops with TFC8®</h2>        <div class="featured_product_block featured_block_standard" data-id="a93c7892-b37e-4427-8a10-b60dbbb182dd">            <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" data-model-name="The Foundation Drops With TFC8®" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/u6ixquCdjnddNAh98XTEmM.jpg" alt="VB The Foundation Drops with TFC8®" /><span class='featured__label standard__label'>Best lightweight formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops With TFC8®</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Augustinus Bader’s TFC8® technology</p><p><strong>Number of shades:</strong> 19</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredibly lightweight</li><li class='list-item list-item-pros'>Chic packaging</li><li class='list-item list-item-pros'>Adds a natural-looking glow</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very expensive</li><li class='list-item list-item-cons'>Some may prefer more coverage</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:133.29%;"><img id="YnDb7oZjxuDVkzGnuwvVzj" name="new gen foundations" alt="Deputy beauty editor Grace Lindsay holding the Victoria Beckham by Augustinus Bader The Foundation Drops with TFC8®" src="https://cdn.mos.cms.futurecdn.net/YnDb7oZjxuDVkzGnuwvVzj-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="933" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>The <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-the-foundation-drops-review">Victoria Beckham Beauty foundation</a> needs no introduction. This formula went viral when it launched, and for good reason. Powered by Augustinus Bader’s TFC8® technology, the skincare-focused foundation works to rejuvenate the complexion over time.</p><p>I fell in love with the lightweight, serum-like feel when testing this foundation out. It melts into the skin, and although it doesn't offer lots of coverage, it adds natural luminosity and a blurring effect that always makes it look like I'd just had a very expensive facial. The best bit? It feels like you are wearing nothing at all.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Gracie Abrams, Teyana Taylor, and Jessie Buckley Wore the Same $180 Chanel Foundation on the Oscars Red Carpet ]]></title>
                                                                                                <dc:content><![CDATA[ <figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="YomTZ8g5hpLspb7b25EYj6" name="GettyImages-2266269612" alt="Jessie Buckley" src="https://cdn.mos.cms.futurecdn.net/YomTZ8g5hpLspb7b25EYj6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Celebrity makeup artist <a href="https://www.instagram.com/ninapark/">Nina Park</a> created Jessie Buckley's sophisticated look. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Last night, the 98th annual Academy Awards took place in Los Angeles. The fashion? Stunning. The beauty? Off the charts. Standout trends included matchy-matchy <a href="https://www.whowhatwear.com/beauty/makeup/monochromatic-makeup-trend-oscars-red-carpet-2026">monochromatic makeup</a> and <a href="https://www.whowhatwear.com/beauty/hair/wuthering-heights-gothic-waves-oscars-red-carpet-2026"><em>Wuthering Heights</em>–coded gothic waves</a>. That said, there was another, more low-key trend happening on the red carpet—one you wouldn't be able to spot unless you had the insider knowledge to do so. Not one, not two, but <em>three</em> celebrities wore the same silky foundation. </p><p>Yep, that's right. Teyana Taylor, Gracie Abrams, and Best Actress winner Jessie Buckley wore the same foundation on the Oscars red carpet. It's a Chanel formula that costs a staggering $180, but apparently, that's for good reason, because each of them looked flawless on the red carpet. Keep scrolling to see the exact one.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="JuWu5WHP2oqfuNfFyakCK8" name="GettyImages-2266706487" alt="Teyana Taylor" src="https://cdn.mos.cms.futurecdn.net/JuWu5WHP2oqfuNfFyakCK8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Celebrity makeup artist <a href="https://www.instagram.com/yeikaglow/?hl=en">Yeika Glow</a> Created Taylor's sculpted makeup look. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><h2 id="chanel-sublimage-l-essence-de-teint-ultimate-serum-foundation">Chanel Sublimage L'Essence De Teint Ultimate Serum Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="db4384e9-59b9-4ba6-b16e-b6486d694b1a">            <a href="https://www.chanel.com/us/makeup/p/147140/sublimage-lessence-de-teint-ultimate-serum-foundation-unifies-and-enhances/?gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22975835753&amp;gclid=CjwKCAjw1N7NBhAoEiwAcPchp2gTNe3Day7PpADr7EPGDEJGC_6TRF9U2id-WYiD72lwjlyLFl4AdhoCXrQQAvD_BwE" data-model-name="Sublimage L’essence De Teint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZTB3K4pCZP6QQCUdo6cnBY.png" alt="Sublimage L’essence De Teint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Sublimage L’essence De Teint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here is the exact Academy Award–worthy foundation: Chanel's Sublimage L'Essence de Teint. It has a smooth, silky, and serum-like texture that melts onto the skin to create a smooth, luminous complexion. And by luminous, I mean a glass-like glow.</p><p>It's all thanks to a formula that's a true makeup-skincare hybrid. The foundation contains vanilla planifolia (the signature ingredient) and vanilla enfleurage oil. Together, these ingredients help moisturize, soothe, and plump the skin. Meanwhile, light-reflecting mica creates a luminous glow, and antioxidants protect against environmental aggressors. </p><p>The foundation comes with a signature brush for seamless coverage (in my opinion, this makes the $180 seem less intense. After all, high-quality brushes can be expensive). The brand recommends dispensing the foundation onto the back of your hand, dipping the brush in it, and dabbing it onto the skin before blending it from the center of the face outward. You can concentrate the foundation on the tip of the brush to build targeted coverage where desired. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="kuXKJbsMoxXrmsFSPkVwEA" name="GettyImages-2266295986" alt="Gracie Abrams" src="https://cdn.mos.cms.futurecdn.net/kuXKJbsMoxXrmsFSPkVwEA-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Celebrity makeup artist <a href="https://www.instagram.com/emilychengmakeup/?hl=en">Emily Cheng</a> created Abram's chic Oscars look. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>The foundation has earned hundreds of glowing reviews, with customers saying it's lightweight, hydrating, and crease-proof. Take it from one reviewer, who says, "I'm so excited I found this foundation! It's perfect for my mature skin. It doesn't settle into my fine lines around my eyes, not even after a day full of laughter. I got so many compliments about my glowing glass-like skin. Chef's kiss." </p><h2 id="shop-5-more-chanel-products-celebs-wore-on-the-oscars-red-carpet">Shop 5 More Chanel Products Celebs Wore on the Oscars Red Carpet</h2>        <div class="featured_product_block featured_block_standard" data-id="246b6460-8146-4bfa-9d0f-1952503fee8e">            <a href="https://www.chanel.com/us/makeup/p/168808/joues-contraste-powder-blush/" data-model-name="Joues Contraste Powder Blush in Jersey" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.55%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6X8pWb9KvXb5aF6T8ysweK.png" alt="Chanel, Joues ContrastePowder Blush - Jersey" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Joues Contraste Powder Blush in Jersey</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Buckley also wore this silky powder blush in shades Jersey and In Love.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="acebbf6d-8e02-44fd-847c-412efb7a4df3">            <a href="https://www.chanel.com/us/makeup/p/181014/le-crayon-yeux-precision-eye-definer/" data-model-name="Le Crayon Yeux Precision Eye Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:112.68%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AQ72YuvuRqWkquFgw7cRg4.png" alt="Chanel, Le Crayon YeuxPrecision Eye Definer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Le Crayon Yeux Precision Eye Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Taylor's ultra-defined eyes were thanks to this Chanel eyeliner pencil. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="872dd489-05e8-4229-b6c7-26360ad98c17">            <a href="https://www.chanel.com/us/makeup/p/156726/rouge-coco-gloss-moisturizing-glossimer/" data-model-name="Rouge Coco Gloss in Icing" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K3Xq2shHL2DGeo2UhuMzKS.png" alt="Rouge Coco Gloss" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Rouge Coco Gloss in Icing</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Taylor also wore this moisturizing, high-shine lip gloss in this icy pink shade.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f84b22b7-3ddf-4d7b-a1a8-57c78e72f093">            <a href="https://www.chanel.com/us/makeup/p/186368/les-beiges-healthy-glow-sun-kissed-powder/" data-model-name="Les Beiges Healthy Glow Sun-Kissed Powder in Medium Coral" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:105.40%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tHjUEAMm3vSB4ty7cepvuA.png" alt="chanel," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Healthy Glow Sun-Kissed Powder in Medium Coral</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Cheng dusted this multidimensional powder across Abrams' skin. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6aa49174-2c38-4ef2-8e7d-d813135e4564">            <a href="https://www.chanel.com/us/makeup/p/190010/noir-allure-mascara/" data-model-name="Noir Allure Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:107.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D4kpvfEHvk7qprPdM7zJt6.png" alt="Chanel," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Noir Allure Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Last but not least, Abrams' fluttery lashes were thanks to this iconic mascara.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/oscars-chanel-sublimage-foundation</link>
                                                                            <description>
                            <![CDATA[ Reviewers say it gives them smooth, silky, glowing skin. ]]>
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                                                                        <pubDate>Tue, 17 Mar 2026 00:40:49 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Mar 2026 16:41:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Gracie Abrams wearing Chanel foundation on the Oscars red carpet]]></media:description>                                                            <media:text><![CDATA[Gracie Abrams wearing Chanel foundation on the Oscars red carpet]]></media:text>
                                <media:title type="plain"><![CDATA[Gracie Abrams wearing Chanel foundation on the Oscars red carpet]]></media:title>
                                                    </media:content>
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                            <![CDATA[
                            <article>
                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="YomTZ8g5hpLspb7b25EYj6" name="GettyImages-2266269612" alt="Jessie Buckley" src="https://cdn.mos.cms.futurecdn.net/YomTZ8g5hpLspb7b25EYj6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Celebrity makeup artist <a href="https://www.instagram.com/ninapark/">Nina Park</a> created Jessie Buckley's sophisticated look. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Last night, the 98th annual Academy Awards took place in Los Angeles. The fashion? Stunning. The beauty? Off the charts. Standout trends included matchy-matchy <a href="https://www.whowhatwear.com/beauty/makeup/monochromatic-makeup-trend-oscars-red-carpet-2026">monochromatic makeup</a> and <a href="https://www.whowhatwear.com/beauty/hair/wuthering-heights-gothic-waves-oscars-red-carpet-2026"><em>Wuthering Heights</em>–coded gothic waves</a>. That said, there was another, more low-key trend happening on the red carpet—one you wouldn't be able to spot unless you had the insider knowledge to do so. Not one, not two, but <em>three</em> celebrities wore the same silky foundation. </p><p>Yep, that's right. Teyana Taylor, Gracie Abrams, and Best Actress winner Jessie Buckley wore the same foundation on the Oscars red carpet. It's a Chanel formula that costs a staggering $180, but apparently, that's for good reason, because each of them looked flawless on the red carpet. Keep scrolling to see the exact one.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="JuWu5WHP2oqfuNfFyakCK8" name="GettyImages-2266706487" alt="Teyana Taylor" src="https://cdn.mos.cms.futurecdn.net/JuWu5WHP2oqfuNfFyakCK8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Celebrity makeup artist <a href="https://www.instagram.com/yeikaglow/?hl=en">Yeika Glow</a> Created Taylor's sculpted makeup look. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><h2 id="chanel-sublimage-l-essence-de-teint-ultimate-serum-foundation">Chanel Sublimage L'Essence De Teint Ultimate Serum Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="db4384e9-59b9-4ba6-b16e-b6486d694b1a">            <a href="https://www.chanel.com/us/makeup/p/147140/sublimage-lessence-de-teint-ultimate-serum-foundation-unifies-and-enhances/?gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22975835753&amp;gclid=CjwKCAjw1N7NBhAoEiwAcPchp2gTNe3Day7PpADr7EPGDEJGC_6TRF9U2id-WYiD72lwjlyLFl4AdhoCXrQQAvD_BwE" data-model-name="Sublimage L’essence De Teint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZTB3K4pCZP6QQCUdo6cnBY.png" alt="Sublimage L’essence De Teint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Sublimage L’essence De Teint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here is the exact Academy Award–worthy foundation: Chanel's Sublimage L'Essence de Teint. It has a smooth, silky, and serum-like texture that melts onto the skin to create a smooth, luminous complexion. And by luminous, I mean a glass-like glow.</p><p>It's all thanks to a formula that's a true makeup-skincare hybrid. The foundation contains vanilla planifolia (the signature ingredient) and vanilla enfleurage oil. Together, these ingredients help moisturize, soothe, and plump the skin. Meanwhile, light-reflecting mica creates a luminous glow, and antioxidants protect against environmental aggressors. </p><p>The foundation comes with a signature brush for seamless coverage (in my opinion, this makes the $180 seem less intense. After all, high-quality brushes can be expensive). The brand recommends dispensing the foundation onto the back of your hand, dipping the brush in it, and dabbing it onto the skin before blending it from the center of the face outward. You can concentrate the foundation on the tip of the brush to build targeted coverage where desired. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="kuXKJbsMoxXrmsFSPkVwEA" name="GettyImages-2266295986" alt="Gracie Abrams" src="https://cdn.mos.cms.futurecdn.net/kuXKJbsMoxXrmsFSPkVwEA-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Celebrity makeup artist <a href="https://www.instagram.com/emilychengmakeup/?hl=en">Emily Cheng</a> created Abram's chic Oscars look. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>The foundation has earned hundreds of glowing reviews, with customers saying it's lightweight, hydrating, and crease-proof. Take it from one reviewer, who says, "I'm so excited I found this foundation! It's perfect for my mature skin. It doesn't settle into my fine lines around my eyes, not even after a day full of laughter. I got so many compliments about my glowing glass-like skin. Chef's kiss." </p><h2 id="shop-5-more-chanel-products-celebs-wore-on-the-oscars-red-carpet">Shop 5 More Chanel Products Celebs Wore on the Oscars Red Carpet</h2>        <div class="featured_product_block featured_block_standard" data-id="246b6460-8146-4bfa-9d0f-1952503fee8e">            <a href="https://www.chanel.com/us/makeup/p/168808/joues-contraste-powder-blush/" data-model-name="Joues Contraste Powder Blush in Jersey" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:113.55%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6X8pWb9KvXb5aF6T8ysweK.png" alt="Chanel, Joues ContrastePowder Blush - Jersey" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Joues Contraste Powder Blush in Jersey</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Buckley also wore this silky powder blush in shades Jersey and In Love.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="acebbf6d-8e02-44fd-847c-412efb7a4df3">            <a href="https://www.chanel.com/us/makeup/p/181014/le-crayon-yeux-precision-eye-definer/" data-model-name="Le Crayon Yeux Precision Eye Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:112.68%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AQ72YuvuRqWkquFgw7cRg4.png" alt="Chanel, Le Crayon YeuxPrecision Eye Definer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Le Crayon Yeux Precision Eye Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Taylor's ultra-defined eyes were thanks to this Chanel eyeliner pencil. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="872dd489-05e8-4229-b6c7-26360ad98c17">            <a href="https://www.chanel.com/us/makeup/p/156726/rouge-coco-gloss-moisturizing-glossimer/" data-model-name="Rouge Coco Gloss in Icing" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K3Xq2shHL2DGeo2UhuMzKS.png" alt="Rouge Coco Gloss" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Rouge Coco Gloss in Icing</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Taylor also wore this moisturizing, high-shine lip gloss in this icy pink shade.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f84b22b7-3ddf-4d7b-a1a8-57c78e72f093">            <a href="https://www.chanel.com/us/makeup/p/186368/les-beiges-healthy-glow-sun-kissed-powder/" data-model-name="Les Beiges Healthy Glow Sun-Kissed Powder in Medium Coral" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:105.40%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tHjUEAMm3vSB4ty7cepvuA.png" alt="chanel," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Healthy Glow Sun-Kissed Powder in Medium Coral</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Cheng dusted this multidimensional powder across Abrams' skin. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6aa49174-2c38-4ef2-8e7d-d813135e4564">            <a href="https://www.chanel.com/us/makeup/p/190010/noir-allure-mascara/" data-model-name="Noir Allure Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:107.76%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D4kpvfEHvk7qprPdM7zJt6.png" alt="Chanel," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Noir Allure Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Last but not least, Abrams' fluttery lashes were thanks to this iconic mascara.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ FYI: Nordstrom’s Beauty Savings Event Is on, and I Just Saved $215 on My Favorite Designer Makeup Products ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Granted, I don't think there's ever a <em>bad </em>time to try a new makeup product, but I do believe right now is the perfect time to restock your collection. See, experts recommend switching up your routine with the changing seasons, which means <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundation" target="_blank">hydrating, balm-like foundations</a> make way for featherlight <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tints</a>, moody palettes fade as dewy pops of color take center stage, etc. Spring also symbolizes new beginnings, and in my opinion, there's no better way to welcome the warmth than uncapping a fresh bottle of <a href="https://www.whowhatwear.com/best-tinted-moisturizers" target="_blank">tinted moisturizer</a> or pot of rosy <a href="https://www.whowhatwear.com/tiktok-viral-blush" target="_blank">blush</a>. And when those products come with impressive discounts? That feels like a spring miracle. </p><p>This all brings me to <a href="https://www.nordstrom.com/browse/sale/limited-time/beauty" target="_blank">Nordstrom's Beauty Savings Event</a>, during which you can score <strong>15% off</strong> all skin, hair, makeup, and fragrance items from <strong>now through March 15</strong>. You better believe I'm taking full advantage of the sale magic, especially when it comes to <a href="https://www.whowhatwear.com/best-designer-makeup" target="_blank">normally spendy</a> spring makeup favorites. In fact, when I calculated my cart, it turns out I can save a total of $215 on a handful of luxury items. I highly suggest you do the same by scrolling below. </p><h2 id="the-17-best-spring-makeup-products-from-nordstrom-s-beauty-savings-event">The 17 Best Spring Makeup Products From Nordstrom's Beauty Savings Event </h2>        <div class="featured_product_block featured_block_standard" data-id="e0867b67-a105-4d78-aa49-d6d5b277c829">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-natural-glow-blurring-foundation-with-24-hour-wear/8688069" data-model-name="Luminous Silk Natural Glow Blurring Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SgdtsX6XWbnXZMCk59QMWD.jpg" alt="Luminous Silk Natural Glow Blurring Foundation With 24-Hour Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation" target="_blank">Trust me</a>, Armani's new Luminous Silk foundation is worth the hype. In fact, <a href="https://www.whowhatwear.com/beauty/giorgio-armani-foundation-review" target="_blank">our whole editorial team is officially obsessed</a> with the reformulation. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1102a67a-9ec0-4845-a9a6-8855e9d5cc83">            <a href="https://www.nordstrom.com/s/make-me-blush-bold-blurring-powder-blush/8213093" data-model-name="Make Me Blush Bold Blurring Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UNuLhU3nUBjUmYrrBDURcD.jpg" alt="Make Me Blush Bold Blurring Powder Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Make Me Blush Bold Blurring Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, how stunning is this powder blush?! I'd buy it for the coquette packaging alone, but the color inside is just as dreamy. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="992c94be-ea5f-4bb4-8613-825216997e56">            <a href="https://www.nordstrom.com/s/guerlain-meteorites-setting-finishing-pearls-of-powder/7758902" data-model-name="Meteorites Setting &amp; Finishing Pearls of Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9p5F4Nw7cfR7jQdzs4xJxD.jpg" alt="Meteorites Setting &amp; Finishing Pearls of Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Guerlain</div>                                        <div class="featured__title">Meteorites Setting &amp; Finishing Pearls of Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I literally gasped the first time I uncapped these highlighting pearls. The packaging makes you feel like the fanciest French lady alive, and the powder itself leaves behind the prettiest pearlescent glow. It also lasts you forever, FWIW, so I'd go ahead and grab it while it's on sale. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="491929ad-3ed4-4ee0-a07d-24d97fd98f4e">            <a href="https://www.nordstrom.com/s/pradascope-lash-lifting-lengthening-mascara/8218195?" data-model-name="Pradascope Lash Lifting &amp; Lengthening Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SCVrpndQXEsgTVGLHQe6oD.jpg" alt="'pradascope Lash Lifting &amp; Lengthening Mascara" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Pradascope Lash Lifting &amp; Lengthening Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've had this mascara in my makeup bag ever since it <a href="https://www.whowhatwear.com/beauty/makeup/sabrina-carpenter-prada-mascara" target="_blank">debuted on Sabrina Carpenter</a> a year ago. Let me tell you, it's a worthy staple. It bestows me with flirty, sky-high lashes (that <em>never</em> clump) every single time. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a44c97db-f7d5-4829-b746-bff3bf447a38">            <a href="https://www.nordstrom.com/s/blurring-micro-correcting-concealer-with-peptide-complex/8778213?" data-model-name="Blurring + Micro-Correcting Concealer With Peptide Complex" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/n7SKcnWKe3TfvzLprGhTmD.jpg" alt="Blurring + Micro-Correcting Concealer With Peptide Complex" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Blurring + Micro-Correcting Concealer With Peptide Complex</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Prada's new concealer is also not to be missed, IMO. I've been testing it for a few months and am continuously floored by its impossibly lightweight, creamy consistency. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="aa372a26-a2fc-45db-9d4c-b119e4ab72e9">            <a href="https://www.nordstrom.com/s/vanish-airbrush-concealer/5511976?" data-model-name="Vanish Airbrush Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yQWg33GsYrUiWtUmb3CHoD.jpg" alt="Vanish Airbrush Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Vanish Airbrush Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, it's not designer, but I can't help but call out my other all-time favorite concealer. I'm <a href="https://www.whowhatwear.com/beauty/beauty-editor-skincare-and-makeup-empties-march-2026" target="_blank">due for a restock</a>, so I'm counting my blessings that it's on sale! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="64b278f0-f286-41e1-a3d4-3b20e3003834">            <a href="https://www.nordstrom.com/s/trait-dherms-le-courbe-cils-eyelash-curler/7585622?" data-model-name="Trait D'hermès, Le Courbe-Cils Eyelash Curler" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xBgphMdXehu7FBp3iko5iD.jpg" alt="Trait D'hermès, Le Courbe-Cils Eyelash Curler" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Trait D'hermès, Le Courbe-Cils Eyelash Curler</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Mark my words, this will be the chicest eyelash curler I'll ever own. It also makes such a great gift for any beauty lovers in your life. (I may have to snag two!)</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25a55d51-aa8c-43ca-b30f-ea5610de3a04">            <a href="https://www.nordstrom.com/s/architecture-soft-matte-blush/8903443" data-model-name="Architecture Soft Matte Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mCNCvtgkU5iKzeNmSJ2JZD.jpg" alt="Architecture Soft Matte Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TOM FORD</div>                                        <div class="featured__title">Architecture Soft Matte Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This velvety, tawny-pink blush is practically begging to be worn all spring. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3439fd4e-89ce-4a58-8dfd-6fc019b34967">            <a href="https://www.nordstrom.com/s/westman-atelier-face-trace-contour-stick/6421148?" data-model-name="Face Trace Contour Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/P6ppsKqANXrneox5XyJKrD.jpg" alt="Face Trace Contour Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Face Trace Contour Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Westman Atelier's creamy contour stick is really worth the hype. WWW editors love it much that we even crowned it the <a href="https://www.whowhatwear.com/best-contour-makeup" target="_blank">"Best Overall" contour stick</a> on the market. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e222a62d-bad9-4cf0-b837-ad49fa5e5b52">            <a href="https://www.nordstrom.com/s/westman-atelier-baby-cheeks-blush-stick/6421121?" data-model-name="Baby Cheeks Blush Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qU8QY7Awf5SKSExr9vv4pD.jpg" alt="Baby Cheeks Blush Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Baby Cheeks Blush Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The brand's versatile <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks" target="_blank">blush stick</a> is also such a winner. Celebrity makeup artist <a href="https://www.instagram.com/gucciwestman/?hl=en" target="_blank">Gucci Westman </a>certainly knows how to formulate chic, multitasking pigment. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="22184b94-1474-4398-91d4-0c979d496a51">            <a href="https://www.nordstrom.com/s/yves-saint-laurent-loveshine-plumping-lip-oil-gloss-with-hyaluronic-acid/8220379?" data-model-name="Loveshine Plumping Lip Oil Gloss " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KjpYyfhCc9mYGsMuRU9AvD.jpg" alt="Loveshine Plumping Lip Oil Gloss With Hyaluronic Acid" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Loveshine Plumping Lip Oil Gloss </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Talk about a juicy gloss-balm. I love everything about this YSL hero, from the plush, jumbo doe-foot applicator to the honey-drenched shade to, of course, the mirror-like finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="351d868c-462e-438e-b15d-6e63966dc8ec">            <a href="https://www.nordstrom.com/s/glamliner-lip-eye-contour-pencil/8444936?color=ROUGE+LOUBOUTIN" data-model-name="Glamliner Lip &amp; Eye Contour Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5A7gvxrCJY8NJ6aN4JiZrD.jpg" alt="Glamliner Lip &amp; Eye Contour Pencil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Christian Louboutin</div>                                        <div class="featured__title">Glamliner Lip &amp; Eye Contour Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For a lip that's just as bold as a pair of red bottoms. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2bc0d542-5227-4625-a8eb-3f46bb2c0036">            <a href="https://www.nordstrom.com/s/cle-de-peau-concealer-spf-27/6634665" data-model-name="Concealer SPF 27" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GixRXUt67ciDjBsqjVPGaD.jpg" alt="Concealer Spf 27" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clé de Peau Beauté</div>                                        <div class="featured__title">Concealer SPF 27</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/nicole-richie-going-out-beauty-staples" target="_blank">Nicole Richie uses a Clé de Peau concealer stick</a>, so I'm using a Clé de Peau concealer stick. Color me influenced! It's such a great option for on-the-go applications.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5eefe958-abcf-4ae3-825d-447c3e9a6ee9">            <a href="https://www.nordstrom.com/s/pat-mcgrath-labs-skin-fetish-sublime-perfection-foundation/7691747?" data-model-name="Skin Fetish: Sublime Perfection Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Kz5BRxYTDZ3jvBszPjakbD.jpg" alt="Skin Fetish: Sublime Perfection Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>PAT McGRATH LABS</div>                                        <div class="featured__title">Skin Fetish: Sublime Perfection Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dame Pat McGrath's liquid foundation fuses to your skin so seamlessly that it looks like you have nothing on. It's one of the very best I've tried to this day! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="818e1742-1548-4096-9496-443b3b7f3c90">            <a href="https://www.nordstrom.com/s/trait-dhermes-revitalizing-care-mascara/7585762?color=03+ROUGE+H" data-model-name="Trait D'hermès - Revitalizing Care Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kZRPdwVw5NrBNhqENiNcuD.jpg" alt="Trait D'hermès - Revitalizing Care Mascara" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Trait D'hermès - Revitalizing Care Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I normally wear brown or black mascara, but I'm itching to coat my lashes in some fun colors this spring. <a href="https://www.whowhatwear.com/beauty/makeup/burgundy-mascara-trend" target="_blank">Burgundy</a> is such a cool, flattering option for my blue-green eyes, so I already know this Hermès tube will become my next staple. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="973de949-b45b-4c67-8088-007f6a73e37a">            <a href="https://www.nordstrom.com/s/valentino-colorgraph-waterproof-gel-eyeliner-pencil/7915192" data-model-name="Colorgraph Waterproof Gel Eyeliner Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8EYdwRqXnFAjSFGpFRryvD.jpg" alt="Colorgraph Waterproof Gel Eyeliner Pencil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valentino</div>                                        <div class="featured__title">Colorgraph Waterproof Gel Eyeliner Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you haven't yet tried Valentino's Colorgraph liner, please do yourself a favor and snag a pencil. It smudges like an absolute dream (perfect for lived-in smoky eyes) yet somehow lasts on my lids all day long. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="64edb5c2-f1fd-4ed2-8b4c-cdfc14a57fcc">            <a href="https://www.nordstrom.com/s/valentino-go-clutch-refillable-compact-finishing-powder/6186165?" data-model-name="Go-Clutch Refillable Compact Finishing Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eDL2F8QY6m8ExW56BArPuD.jpg" alt="Go-Clutch Refillable Compact Finishing Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valentino</div>                                        <div class="featured__title">Go-Clutch Refillable Compact Finishing Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A stylish, portable setting powder that doubles as as a crossbody clutch? Sign me the eff up. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/nordstrom-beauty-savings-event-2026-makeup</link>
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                            <![CDATA[ I suggest you do the same. ]]>
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                                                                        <pubDate>Mon, 09 Mar 2026 16:55:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo of Jamie Schneider wearing glowy makeup]]></media:description>                                                            <media:text><![CDATA[Photo of Jamie Schneider wearing glowy makeup]]></media:text>
                                <media:title type="plain"><![CDATA[Photo of Jamie Schneider wearing glowy makeup]]></media:title>
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                                <p>Granted, I don't think there's ever a <em>bad </em>time to try a new makeup product, but I do believe right now is the perfect time to restock your collection. See, experts recommend switching up your routine with the changing seasons, which means <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundation" target="_blank">hydrating, balm-like foundations</a> make way for featherlight <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tints</a>, moody palettes fade as dewy pops of color take center stage, etc. Spring also symbolizes new beginnings, and in my opinion, there's no better way to welcome the warmth than uncapping a fresh bottle of <a href="https://www.whowhatwear.com/best-tinted-moisturizers" target="_blank">tinted moisturizer</a> or pot of rosy <a href="https://www.whowhatwear.com/tiktok-viral-blush" target="_blank">blush</a>. And when those products come with impressive discounts? That feels like a spring miracle. </p><p>This all brings me to <a href="https://www.nordstrom.com/browse/sale/limited-time/beauty" target="_blank">Nordstrom's Beauty Savings Event</a>, during which you can score <strong>15% off</strong> all skin, hair, makeup, and fragrance items from <strong>now through March 15</strong>. You better believe I'm taking full advantage of the sale magic, especially when it comes to <a href="https://www.whowhatwear.com/best-designer-makeup" target="_blank">normally spendy</a> spring makeup favorites. In fact, when I calculated my cart, it turns out I can save a total of $215 on a handful of luxury items. I highly suggest you do the same by scrolling below. </p><h2 id="the-17-best-spring-makeup-products-from-nordstrom-s-beauty-savings-event">The 17 Best Spring Makeup Products From Nordstrom's Beauty Savings Event </h2>        <div class="featured_product_block featured_block_standard" data-id="e0867b67-a105-4d78-aa49-d6d5b277c829">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-natural-glow-blurring-foundation-with-24-hour-wear/8688069" data-model-name="Luminous Silk Natural Glow Blurring Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SgdtsX6XWbnXZMCk59QMWD.jpg" alt="Luminous Silk Natural Glow Blurring Foundation With 24-Hour Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation" target="_blank">Trust me</a>, Armani's new Luminous Silk foundation is worth the hype. In fact, <a href="https://www.whowhatwear.com/beauty/giorgio-armani-foundation-review" target="_blank">our whole editorial team is officially obsessed</a> with the reformulation. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1102a67a-9ec0-4845-a9a6-8855e9d5cc83">            <a href="https://www.nordstrom.com/s/make-me-blush-bold-blurring-powder-blush/8213093" data-model-name="Make Me Blush Bold Blurring Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UNuLhU3nUBjUmYrrBDURcD.jpg" alt="Make Me Blush Bold Blurring Powder Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Make Me Blush Bold Blurring Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, how stunning is this powder blush?! I'd buy it for the coquette packaging alone, but the color inside is just as dreamy. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="992c94be-ea5f-4bb4-8613-825216997e56">            <a href="https://www.nordstrom.com/s/guerlain-meteorites-setting-finishing-pearls-of-powder/7758902" data-model-name="Meteorites Setting &amp; Finishing Pearls of Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9p5F4Nw7cfR7jQdzs4xJxD.jpg" alt="Meteorites Setting &amp; Finishing Pearls of Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Guerlain</div>                                        <div class="featured__title">Meteorites Setting &amp; Finishing Pearls of Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I literally gasped the first time I uncapped these highlighting pearls. The packaging makes you feel like the fanciest French lady alive, and the powder itself leaves behind the prettiest pearlescent glow. It also lasts you forever, FWIW, so I'd go ahead and grab it while it's on sale. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="491929ad-3ed4-4ee0-a07d-24d97fd98f4e">            <a href="https://www.nordstrom.com/s/pradascope-lash-lifting-lengthening-mascara/8218195?" data-model-name="Pradascope Lash Lifting &amp; Lengthening Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SCVrpndQXEsgTVGLHQe6oD.jpg" alt="'pradascope Lash Lifting &amp; Lengthening Mascara" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Pradascope Lash Lifting &amp; Lengthening Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've had this mascara in my makeup bag ever since it <a href="https://www.whowhatwear.com/beauty/makeup/sabrina-carpenter-prada-mascara" target="_blank">debuted on Sabrina Carpenter</a> a year ago. Let me tell you, it's a worthy staple. It bestows me with flirty, sky-high lashes (that <em>never</em> clump) every single time. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a44c97db-f7d5-4829-b746-bff3bf447a38">            <a href="https://www.nordstrom.com/s/blurring-micro-correcting-concealer-with-peptide-complex/8778213?" data-model-name="Blurring + Micro-Correcting Concealer With Peptide Complex" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/n7SKcnWKe3TfvzLprGhTmD.jpg" alt="Blurring + Micro-Correcting Concealer With Peptide Complex" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Blurring + Micro-Correcting Concealer With Peptide Complex</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Prada's new concealer is also not to be missed, IMO. I've been testing it for a few months and am continuously floored by its impossibly lightweight, creamy consistency. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="aa372a26-a2fc-45db-9d4c-b119e4ab72e9">            <a href="https://www.nordstrom.com/s/vanish-airbrush-concealer/5511976?" data-model-name="Vanish Airbrush Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yQWg33GsYrUiWtUmb3CHoD.jpg" alt="Vanish Airbrush Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HOURGLASS</div>                                        <div class="featured__title">Vanish Airbrush Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Okay, it's not designer, but I can't help but call out my other all-time favorite concealer. I'm <a href="https://www.whowhatwear.com/beauty/beauty-editor-skincare-and-makeup-empties-march-2026" target="_blank">due for a restock</a>, so I'm counting my blessings that it's on sale! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="64b278f0-f286-41e1-a3d4-3b20e3003834">            <a href="https://www.nordstrom.com/s/trait-dherms-le-courbe-cils-eyelash-curler/7585622?" data-model-name="Trait D'hermès, Le Courbe-Cils Eyelash Curler" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xBgphMdXehu7FBp3iko5iD.jpg" alt="Trait D'hermès, Le Courbe-Cils Eyelash Curler" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Trait D'hermès, Le Courbe-Cils Eyelash Curler</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Mark my words, this will be the chicest eyelash curler I'll ever own. It also makes such a great gift for any beauty lovers in your life. (I may have to snag two!)</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25a55d51-aa8c-43ca-b30f-ea5610de3a04">            <a href="https://www.nordstrom.com/s/architecture-soft-matte-blush/8903443" data-model-name="Architecture Soft Matte Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mCNCvtgkU5iKzeNmSJ2JZD.jpg" alt="Architecture Soft Matte Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TOM FORD</div>                                        <div class="featured__title">Architecture Soft Matte Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This velvety, tawny-pink blush is practically begging to be worn all spring. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3439fd4e-89ce-4a58-8dfd-6fc019b34967">            <a href="https://www.nordstrom.com/s/westman-atelier-face-trace-contour-stick/6421148?" data-model-name="Face Trace Contour Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/P6ppsKqANXrneox5XyJKrD.jpg" alt="Face Trace Contour Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Face Trace Contour Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Westman Atelier's creamy contour stick is really worth the hype. WWW editors love it much that we even crowned it the <a href="https://www.whowhatwear.com/best-contour-makeup" target="_blank">"Best Overall" contour stick</a> on the market. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e222a62d-bad9-4cf0-b837-ad49fa5e5b52">            <a href="https://www.nordstrom.com/s/westman-atelier-baby-cheeks-blush-stick/6421121?" data-model-name="Baby Cheeks Blush Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qU8QY7Awf5SKSExr9vv4pD.jpg" alt="Baby Cheeks Blush Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Baby Cheeks Blush Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The brand's versatile <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks" target="_blank">blush stick</a> is also such a winner. Celebrity makeup artist <a href="https://www.instagram.com/gucciwestman/?hl=en" target="_blank">Gucci Westman </a>certainly knows how to formulate chic, multitasking pigment. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="22184b94-1474-4398-91d4-0c979d496a51">            <a href="https://www.nordstrom.com/s/yves-saint-laurent-loveshine-plumping-lip-oil-gloss-with-hyaluronic-acid/8220379?" data-model-name="Loveshine Plumping Lip Oil Gloss " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KjpYyfhCc9mYGsMuRU9AvD.jpg" alt="Loveshine Plumping Lip Oil Gloss With Hyaluronic Acid" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Loveshine Plumping Lip Oil Gloss </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Talk about a juicy gloss-balm. I love everything about this YSL hero, from the plush, jumbo doe-foot applicator to the honey-drenched shade to, of course, the mirror-like finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="351d868c-462e-438e-b15d-6e63966dc8ec">            <a href="https://www.nordstrom.com/s/glamliner-lip-eye-contour-pencil/8444936?color=ROUGE+LOUBOUTIN" data-model-name="Glamliner Lip &amp; Eye Contour Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5A7gvxrCJY8NJ6aN4JiZrD.jpg" alt="Glamliner Lip &amp; Eye Contour Pencil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Christian Louboutin</div>                                        <div class="featured__title">Glamliner Lip &amp; Eye Contour Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For a lip that's just as bold as a pair of red bottoms. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2bc0d542-5227-4625-a8eb-3f46bb2c0036">            <a href="https://www.nordstrom.com/s/cle-de-peau-concealer-spf-27/6634665" data-model-name="Concealer SPF 27" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GixRXUt67ciDjBsqjVPGaD.jpg" alt="Concealer Spf 27" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clé de Peau Beauté</div>                                        <div class="featured__title">Concealer SPF 27</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/nicole-richie-going-out-beauty-staples" target="_blank">Nicole Richie uses a Clé de Peau concealer stick</a>, so I'm using a Clé de Peau concealer stick. Color me influenced! It's such a great option for on-the-go applications.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5eefe958-abcf-4ae3-825d-447c3e9a6ee9">            <a href="https://www.nordstrom.com/s/pat-mcgrath-labs-skin-fetish-sublime-perfection-foundation/7691747?" data-model-name="Skin Fetish: Sublime Perfection Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Kz5BRxYTDZ3jvBszPjakbD.jpg" alt="Skin Fetish: Sublime Perfection Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>PAT McGRATH LABS</div>                                        <div class="featured__title">Skin Fetish: Sublime Perfection Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dame Pat McGrath's liquid foundation fuses to your skin so seamlessly that it looks like you have nothing on. It's one of the very best I've tried to this day! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="818e1742-1548-4096-9496-443b3b7f3c90">            <a href="https://www.nordstrom.com/s/trait-dhermes-revitalizing-care-mascara/7585762?color=03+ROUGE+H" data-model-name="Trait D'hermès - Revitalizing Care Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kZRPdwVw5NrBNhqENiNcuD.jpg" alt="Trait D'hermès - Revitalizing Care Mascara" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Trait D'hermès - Revitalizing Care Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I normally wear brown or black mascara, but I'm itching to coat my lashes in some fun colors this spring. <a href="https://www.whowhatwear.com/beauty/makeup/burgundy-mascara-trend" target="_blank">Burgundy</a> is such a cool, flattering option for my blue-green eyes, so I already know this Hermès tube will become my next staple. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="973de949-b45b-4c67-8088-007f6a73e37a">            <a href="https://www.nordstrom.com/s/valentino-colorgraph-waterproof-gel-eyeliner-pencil/7915192" data-model-name="Colorgraph Waterproof Gel Eyeliner Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8EYdwRqXnFAjSFGpFRryvD.jpg" alt="Colorgraph Waterproof Gel Eyeliner Pencil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valentino</div>                                        <div class="featured__title">Colorgraph Waterproof Gel Eyeliner Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you haven't yet tried Valentino's Colorgraph liner, please do yourself a favor and snag a pencil. It smudges like an absolute dream (perfect for lived-in smoky eyes) yet somehow lasts on my lids all day long. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="64edb5c2-f1fd-4ed2-8b4c-cdfc14a57fcc">            <a href="https://www.nordstrom.com/s/valentino-go-clutch-refillable-compact-finishing-powder/6186165?" data-model-name="Go-Clutch Refillable Compact Finishing Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eDL2F8QY6m8ExW56BArPuD.jpg" alt="Go-Clutch Refillable Compact Finishing Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valentino</div>                                        <div class="featured__title">Go-Clutch Refillable Compact Finishing Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A stylish, portable setting powder that doubles as as a crossbody clutch? Sign me the eff up. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Foundations for Pale Skin Can Be Hard to Come By, But Our Editors Rate These 11 Formulas ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Finding a foundation for fair skin has never been straightforward for me. As someone with naturally pale skin and a distinctly yellow undertone, many of my formative years were spent navigating formulas that skew too pink, too chalky or missed the mark entirely. Truly, landing on the <a href="https://www.whowhatwear.com/uk/best-foundations">best foundation</a> or <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tint</a> for me felt like it was going to evade me for life.</p><p>That said, the beauty landscape has changed dramatically since my younger self was struggling. In recent years, brands have spent a lot of time and money on expanding their shade ranges across the board—from <a href="https://www.whowhatwear.com/best-foundations-for-dark-skin">foundations for dark skin</a> (although there is still a <em>lot </em>of work to be done here) to the very lightest tones—bringing nuance and undertone accuracy to categories that once felt limited. The result? There are now some genuinely excellent foundation options for pale skin that deliver on finish, longevity and tone. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="xfszg4Z7sJUVgfMok3K3SN" name="cwoodhair_1755274933_3699836759655405732_245377581 (1)" alt="Sophie Turner with long blonde hair and pale skin makeup" src="https://cdn.mos.cms.futurecdn.net/xfszg4Z7sJUVgfMok3K3SN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DNYde-2MFNp/" target="_blank">@cwoodhair</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-to-find-a-foundation-for-pale-skin"><span>How to Find a Foundation for Pale Skin</span></h3><p>Much like finding your perfect pair of jeans, there tends to be a lot of trial and error when it comes to finding a great foundation—but it is possible. "The biggest mistake I see is people choosing a shade that is either too dark or too warm because they are trying to avoid looking washed out," says <strong>makeup artist </strong><a href="https://www.instagram.com/katiedaisy/" target="_blank" rel="nofollow"><strong>Katie Daisy</strong></a>. And whilst the shade itself is undeniably important, <strong>Daisy</strong> also points out that very pale skin can show texture more easily, so the formula that you choose is just as crucial. "Foundations that are too matte or heavy can look flat or cakey rather than skin-like," she continues. </p><p>Thankfully, there are some brands that the pros consider go-tos if you’re in a shopping rush. "In my kit, I always gravitate towards brands that genuinely cater to fair skin rather than offering one token light shade," explains <strong>Daisy</strong>. She rates Shiseido, Nars, Armani and Dior as offering some of the best foundations for pale skin on the market, so they make great starting points.</p><h3 class="article-body__section" id="section-how-to-choose-the-best-shade"><span>How to Choose the Best Shade</span></h3><p><strong>Daisy</strong> recommends working out your undertone to really help you select the best foundation for your skin tone, but explains that undertones can be incredibly subtle with paler complexions. "It’s not always as simple as warm versus cool; you need to look at a few indicators together," she says. "If you burn easily in the sun and rarely tan, then you’re often cool or neutral, whereas if you burn but eventually get a slight tan, you might lean neutral or move olive."</p><p>There is truth in the jewellery trick too—if you suit silver, then you might be more cool or pink-toned, whereas if you suit gold, then you might be more warm or yellow. "For very pale clients, I often find neutral or softly pink undertones are more common than people realise, though, and going too yellow can make the complexion look dull," <strong>Daisy</strong> explains. </p><p>Ahead, I’m spotlighting the best formulas I’ve found for fair complexions, as well as calling on some of my fellow pale-skinned beauty editors to share their picks.</p><h3 class="article-body__section" id="section-the-best-foundations-for-pale-skin"><span>The Best Foundations for Pale Skin</span></h3><ul><li><strong>Best for Custom Match:</strong> <a href="https://dcypher.com/products/my-custom-foundation" target="_blank">Dycpher My Custom Foundation, £39</a></li><li><strong>Best for Buildable Coverage: </strong><a href="https://www.sephora.co.uk/p/haus-labs-by-lady-gaga-triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-30ml" target="_blank">Haus Labs Triclone Skin Tech Foundation, £42</a></li><li><strong>Best Long-Lasting Foundation: </strong><a href="https://www.boots.com/sculpted-by-aimee-satin-silk-longwear-foundation-10319042" target="_blank">Sculpted by Aimee Satin Silk Longwear Foundation, £28</a></li><li><strong>Best for a Natural Finish: </strong><a href="https://www.lookfantastic.com/p/fenty-beauty-soft-lit-naturally-luminous-longwear-foundation-32ml-various-shades/15654630" target="_blank">Fenty Beauty Soft'Lit Naturally Luminous Longwear Foundation, £35</a></li><li><strong>Best for all Undertones: </strong><a href="https://www.lookfantastic.com/p/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561/" target="_blank">L'Oréal Paris True Match Liquid Foundation, £12</a></li></ul><h2 id="1-dcypher-my-custom-foundation">1. Dcypher My Custom Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="7599f093-c5b5-4fb2-ab98-ab5ba28ce738">            <a href="https://dcypher.com/products/my-custom-foundation" data-model-name="My Custom Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/B3jdXA3xhk8HwCUvN5Se5A.jpg" alt="Dcypher, My Custom Foundation" /><span class='featured__label standard__label'>Best for custom match</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">My Custom Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>Thousands—it's totally personalised to your exact skin tone. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Personalised to your exact skin tone</li><li class='list-item list-item-pros'>Customisable coverage</li><li class='list-item list-item-pros'>Tailored to your skin type</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A longer process than just picking a product off the shelf</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="VZ88bz33bja8eFEikdSNhX" name="IMG_9888" alt="Eleanor Vousden wearing Dcypher My Custom Foundation" src="https://cdn.mos.cms.futurecdn.net/VZ88bz33bja8eFEikdSNhX-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Eleanor Vousden for Who What Wear UK)</span></figcaption></figure><p>"I've always found it tricky to find a good foundation match, particularly in the winter months when my skin is at its palest with cool undertones, and the foundations I'd call upon in the summer are far too warm for me to use," says<strong> Who What Wear UK beauty editor, </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden.</strong></a> "I recently tried Dcypher's Foundation, which is custom-mixed to match your skin tone exactly, and I was so impressed. You just have to take a couple of photos, and your exact shade will be mixed into a bespoke foundation. From there, you can tailor the coverage and finish to suit your skin type. I opted for sheer coverage with a natural finish, and it's been my go-to foundation ever since."</p><h2 id="2-haus-labs-triclone-skin-tech-foundation">2. Haus Labs Triclone Skin Tech Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="762a2a85-42b8-42c6-8024-f9f7d78277b8">            <a href="https://www.sephora.co.uk/p/haus-labs-by-lady-gaga-triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-30ml" data-model-name="Triclone Skin Tech Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RJcBXUhJEUmJnwxJCPitFa.jpg" alt="Haus Labs Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica 30ml" /><span class='featured__label standard__label'>Best for buildable coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>51</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Smooth, blendable texture</li><li class='list-item list-item-pros'>Natural finish</li><li class='list-item list-item-pros'>Can be layered easily</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A more expensive option</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ncaPRZ33p3nKy2BQKJAjYT" name="unnamed (1)" alt="Grace Day wearing Haus Labs Triclone™ Skin Tech Foundation" src="https://cdn.mos.cms.futurecdn.net/ncaPRZ33p3nKy2BQKJAjYT-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Grace Day for Who What Wear UK)</span></figcaption></figure><p>"I have pale skin with warm undertones, so it can sometimes be hard to find a very fair foundation that doesn’t either lean too pink-toned or turn orange. For day to day, I tend to stick to <a href="https://www.whowhatwear.com/best-bb-creams-uk">BB creams</a>, but when I want more coverage, I reach for the Haus Labs foundation," says <strong>freelance beauty editor and aesthetician </strong><a href="https://www.instagram.com/thatgracegirl/" target="_blank"><strong>Grace Day</strong></a>. </p><p>"It works perfectly for my skin tone, staying true to colour and never oxidising. I also love that it offers buildable coverage, but even when layered doesn’t feel heavy or mask-like and keeps skin looking fresh and natural. I wear shade 030 Fair Cool, and find that it’s best applied with a damp <a href="https://www.lookfantastic.com/p/beautyblender-original/12901268/" target="_blank">Beautyblender</a> (£18)."</p><h2 id="3-sculpted-by-aimee-satin-silk-longwear-foundation">3. Sculpted by Aimee Satin Silk Longwear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="38d731c4-81f1-46df-bb17-09e0c40e8a38">            <a href="https://www.boots.com/sculpted-by-aimee-satin-silk-longwear-foundation-10319042" data-model-name="Satin Silk Longwear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hJE2WDvRxdh8Z6GANtbpyZ.jpg" alt="Sculpted by Aimee, Satin Silk Longwear Foundation" /><span class='featured__label standard__label'>Best for all-day wear</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted by Aimee</div>                                        <div class="featured__title">Satin Silk Longwear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting</li><li class='list-item list-item-pros'>Hyaluronic acid and vitamin E to hydrate skin</li><li class='list-item list-item-pros'>Amazing coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Takes a bit of blending</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Rfa988BBN5GmZhUQ9Pmcjc" name="Lucy-Abbersteen (1)" alt="Lucy Abersteen wearing Sculpted by Aimee Satin Silk Longwear Foundation" src="https://cdn.mos.cms.futurecdn.net/Rfa988BBN5GmZhUQ9Pmcjc-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lucy Abersteen for Who What Wear UK)</span></figcaption></figure><p>"Gone are the days of me starting at the palest shade when matching a new foundation, because ranges have got <em>a lot</em> better in the past 10 years—a good thing, as though it is very light, I'm far from the palest skin," says <strong>freelance beauty editor and copywriter </strong><a href="https://www.instagram.com/lucyabbers" target="_blank"><strong>Lucy Abbersteen</strong><em>.</em></a> </p><p>There are so many brilliant go-to brands for complexion products that I recommend for fellow pale people: Haus Labs, Bobbi Brown, Danessa Myricks, E.l.f... the list goes on, but for a big event when I want heavier-duty and longer-lasting coverage, Sculpted by Aimee Satin Silk has been a favourite for years," she says. </p><p>"It never looks too heavy or cakey, but the coverage is sensational and looks good in photos. I always wear it to weddings. Actually, Sculpted's founder Aimee Connolly told me that she wore it on<em> her</em> wedding day, so if that's not a testament to its greatness, I don't know what is."</p><h2 id="4-fenty-beauty-soft-lit-naturally-luminous-longwear-foundation">4. Fenty Beauty Soft'lit Naturally Luminous Longwear Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="f4e60e50-e02c-435d-8868-2f1a94bd6450">            <a href="https://www.lookfantastic.com/p/fenty-beauty-soft-lit-naturally-luminous-longwear-foundation-32ml-various-shades/15654630" data-model-name="Soft'lit Naturally Luminous Longwear Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KFQvyrs75rmdbX3kDoYiNA.webp" alt="Fenty Beauty Soft'lit Naturally Luminous Longwear Foundation 32ml (various Shades)" /><span class='featured__label standard__label'>Best for a natural finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty </div>                                        <div class="featured__title">Soft'lit Naturally Luminous Longwear Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>50</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Looks like skin</li><li class='list-item list-item-pros'>Not too matte or glowy</li><li class='list-item list-item-pros'>Great range of shades and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Works best with a damp makeup sponge</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="nUHydhhX9Ag8CZtgysthBm" name="fenty-beauty-foundation-selfie" alt="Mica Ricketts wearing Fenty Beauty Soft'Lit Naturally Luminous Longwear Foundation" src="https://cdn.mos.cms.futurecdn.net/nUHydhhX9Ag8CZtgysthBm-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts for Who What Wear UK)</span></figcaption></figure><p>"Although once upon a time full coverage foundations used to be my jam, these days I gravitate towards formulas that feel and look like skin, and Fenty Beauty's Soft'lit Naturally Luminous Longwear Foundation definitely ticks that box," says <strong>freelance beauty editor </strong><a href="https://www.instagram.com/micaricketts/" target="_blank"><strong>Mica Ricketts</strong></a>. </p><p>"I always rate Fenty for their shade range (there are 50 tones to choose from), but although it does totally nail the match for my fair, yellow-undertoned complexion, it's the finish that keeps me continually reaching for this foundation. Fresh, radiant and luminous—yet never shiny—this gives me exactly the amount of warmth and dewiness that I want for everyday wear, and basically makes my skin look more alive than it does without it."</p><h2 id="5-makeup-by-mario-surrealskin-natural-finish-foundation">5. Makeup By Mario Surrealskin Natural Finish Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="700b5897-15bf-4484-9629-a445cf8497d8">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-natural-finish-foundation-30ml" data-model-name="Surrealskin Natural Finish Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5u2TdQMc8D7PuLwfaZoXrZ.jpg" alt="Makeup by Mario Surrealskin Natural Finish Foundation 30ml" /><span class='featured__label standard__label'>Best for everyday wear</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup By Mario</div>                                        <div class="featured__title">Surrealskin Natural Finish Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>32</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Controls excess shine</li><li class='list-item list-item-pros'>Comfortable wear</li><li class='list-item list-item-pros'>Skin-like finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might not be the best for very dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="maJBhR4BqjqymFYoeoeMjN" name="IMG_1972 (1)" alt="Grace Lindsay wearing Makeup By Mario Surrealskin Foundation" src="https://cdn.mos.cms.futurecdn.net/maJBhR4BqjqymFYoeoeMjN-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Grace Lindsay for Who What Wear UK)</span></figcaption></figure><p>"I recently added this <a href="https://www.whowhatwear.com/uk/beauty/makeup/makeup-by-mario-surreal-skin-foundation-review">Makeup By Mario foundation </a>to my makeup bag, and now I'm wondering what I ever did without it," says <strong>Who What Wear UK junior beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. "The lightweight formula feels like heaven to apply, and it blurs the skin whilst still letting your natural complexion shine through. Plus, if you're on the paler side, there's a wide range of shades available with different undertones to help you find your ideal match." </p><h2 id="6-bareminerals-original-pressed-powder-foundation-spf-15">6. BareMinerals Original Pressed Powder Foundation SPF 15</h2>        <div class="featured_product_block featured_block_standard" data-id="574f8373-e4cc-4cd4-a743-cdfe20098113">            <a href="https://www.lookfantastic.com/p/bareminerals-original-pressed-powder-foundation-sfp15-8g-various-shades/16921319/" data-model-name="Original Pressed Powder Foundation SPF 15 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ySEYHTM6uHKTPubovS8wBU.webp" alt="Bareminerals Original Pressed Powder Foundation Sfp15 8g (various Shades)" /><span class='featured__label standard__label'>Best for oily skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BareMinerals</div>                                        <div class="featured__title">Original Pressed Powder Foundation SPF 15 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great for on the go</li><li class='list-item list-item-pros'>Keeps shine at bay</li><li class='list-item list-item-pros'>Fresh, natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Takes some getting used to if you're more familiar with liquid formulas</li></ul></div></div>            </div>        </div><p>"Despite having oily skin, I tend to avoid powder foundations for fear of looking ghostly white or overly chalky. However, if there's one brand that could convince me otherwise, it's BareMinerals—as their original mineral foundation is not only one of the best powder foundations that I love, but one of the best foundations of all time in my opinion. This pressed version has all of the same impressive coverage and pore-smoothing magic, but in a pressed version," explains <strong>Ricketts</strong>. </p><p>"Great for buffing on at the start of the day for coverage with a satin matte finish, but it's also a great product to have in your bag for touch-ups if you do get oily as the hours wear on. And if you have any worries about looking cakey or flat, please let me assure you  that this leaves skin looking fresh, even and bright."</p><h2 id="7-l-oreal-paris-true-match-liquid-foundation">7. L'Oréal Paris True Match Liquid Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="7a2fb542-9b00-489a-a624-74825ec8ec72">            <a href="https://www.lookfantastic.com/p/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561/" data-model-name="True Match Liquid Foundation With SPF and Hyaluronic Acid " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9NHHfMw6b7MjCowraEzFyM.webp" alt="L'oréal Paris True Match Liquid Foundation With Spf and Hyaluronic Acid 30ml (various Shades)" /><span class='featured__label standard__label'>Best range of undertones</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris </div>                                        <div class="featured__title">True Match Liquid Foundation With SPF and Hyaluronic Acid </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>49</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Great mix of pink, yellow and neutral undertones</li><li class='list-item list-item-pros'>Radiant coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>The pump gets a bit messy</li></ul></div></div>            </div>        </div><p>"I have been wearing this iconic foundation for well over 10 years, and it was one of the very first formulas that I felt really matched my fair skin tone on the high street. I remain consistently impressed at how well this foundation delivers at its price point, and its reformulation a couple of years ago to include <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a> means that drier skin types will particularly love this," says <strong>Ricketts</strong>. </p><p>"It has a smooth, dewy finish that makes my complexion look hydrated rather than washed out, and it can be worn sheer or built up to an almost full coverage. Plus, the shade range and mix of undertones really do rival some of its more expensive counterparts—in fact, it sometimes surpasses them." </p><h2 id="8-shiseido-synchro-skin-radiant-lifting-foundation">8. Shiseido Synchro Skin Radiant Lifting Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="15c0c7fd-0f31-43be-a188-f4faf1a5ba60">            <a href="https://www.lookfantastic.com/p/shiseido-synchro-skin-radiant-lifting-foundation-30ml-various-shades/15603545" data-model-name="Synchro Skin Radiant Lifting Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YodMU2kX5CznumkqChHSE4.webp" alt="Shiseido Synchro Skin Radiant Lifting Foundation 30ml (various Shades)" /><span class='featured__label standard__label'>Best for dry skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shiseido</div>                                        <div class="featured__title">Synchro Skin Radiant Lifting Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Smooths and diffuses skin texture</li><li class='list-item list-item-pros'>Bright and glowy</li><li class='list-item list-item-pros'>Buildable coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too hydrating for very oily skin</li></ul></div></div>            </div>        </div><p>"Shiseido Syncro Skin is a standout for pale skin because the undertones are incredibly well balanced and the formula adapts beautifully to the skin, so it never looks heavy or flat," says <strong>makeup artist </strong><a href="https://www.instagram.com/katiedaisy/" target="_blank"><strong>Katie Daisy</strong></a>. The blend of hydrating skincare ingredients indeed means this foundation glides on effortlessly and never feels mask-like, whilst the radiance-boosting formula really helps to combat that flatness that paler skin tones can suffer from. Instead, you'll be left with skin that's so luminous and lifted that light will practically bounce off of it.</p><h2 id="9-e-l-f-cosmetics-soft-glam-foundation">9. E.l.f. Cosmetics Soft Glam Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="a951e347-ed91-4a9f-bf0e-246adf8fc0db">            <a href="https://www.boots.com/elf-soft-glam-satin-foundation-10352829" data-model-name="Soft Glam Satin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VMjGpuxVseZtopRxujQZ4P.png" alt="Soft Glam Satin Foundation" /><span class='featured__label standard__label'>Best affordable foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Soft Glam Satin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>36</p><p>"Ideal for pale skin that can look sallow or flat with the wrong foundation, E.l.f. Soft Glam Foundation marries colour match, coverage and wearable finish (a brightening satin effect) in one affordable formulation," says <strong>Ricketts</strong>. "The finish is incredibly versatile—it's luminous yet natural, so it will work for everything from office days to weddings—yet it has none of the heaviness or cakiness of a traditional longwear foundation.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Budget friendly</li><li class='list-item list-item-pros'>Versatile satin finish</li><li class='list-item list-item-pros'>Natural yet brightening</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A pump dispenser would be better</li></ul></div></div>            </div>        </div><h2 id="10-nars-sheer-glow-foundation">10. Nars Sheer Glow Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="3bb84e83-76a7-42de-b7f3-1e5c01b212a5">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-sheer-glow-foundation-various-shades/10449360/" data-model-name="Cosmetics Sheer Glow Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c7AK7fb8QT9jrTC4w6AivW.jpg" alt="Nars Cosmetics Sheer Glow Foundation 30ml" /><span class='featured__label standard__label'>Best glowy foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Cosmetics Sheer Glow Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>37</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Brightening and dewy</li><li class='list-item list-item-pros'>Makes skin look so healthy</li><li class='list-item list-item-pros'>Great range of undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the more expensive side</li></ul></div></div>            </div>        </div><p><strong>Daisy</strong> really rates Nars as one of the best brands to find a foundation for pale skin. "Nars does some of the best fair shades on the market, particularly for neutral and pink undertones, and their range gives you options depending on whether you want something more radiant or matte," she says. Its cult Sheer Glow formula is perfect for when you want luminosity and glow without compromising on coverage. It blends seamlessly into the skin, never settles into fine lines or clings to dry patches, and lets your natural skin tone shine rather than trying to cover it up entirely.</p><h2 id="11-mac-studio-radiance-face-and-body-radiant-sheer-foundation">11. MAC Studio Radiance Face and Body Radiant Sheer Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="cb352a4a-d00b-400b-89c4-f956058fb36e">            <a href="https://www.lookfantastic.com/p/mac-studio-face-and-body-radiant-sheer-foundation-50ml-various-shades/12899944/" data-model-name="Studio Radiance Face and Body Radiant Sheer Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iy6GDatQSDuCrmShmZFwrS.png" alt="Studio Radiance Face and Body Radiant Sheer Foundation - W0" /><span class='featured__label standard__label'>Best for sheer coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC</div>                                        <div class="featured__title">Studio Radiance Face and Body Radiant Sheer Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Nice everyday option</li><li class='list-item list-item-pros'>Evens tone without adding lots of coverage</li><li class='list-item list-item-pros'>Leaves skin fresh and luminous</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More of a skin tint than a full-coverage foundation</li></ul></div></div>            </div>        </div><p>"An oldie but a goodie, MAC's beloved Face and Body Foundation is another formula that I've been wearing for well over a decade—and makeup artists swear by it too," says <strong>Ricketts</strong>. "When I first discovered this in my early twenties, I was struggling to find pale foundations that really blended into my skin on the high street (this was around 16 years ago), and this one felt like a worthy investment. It's kind of like the original skin tint, offering a sheer, water-light formula that dials down redness, evens tone and adds a veil of radiance to your skin. It's perfect for days where you just want to feel a little more put together but only have seconds to spare."</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I compiled this list of the best foundations for pale skin using my own industry knowledge and first-hand testing as a beauty editor. Plus, to make sure that I was identifying the best of the best, I called on fellow editors with pale skin to share their recommendations and the expert guidance and recommendations from makeup artist <strong>Katie Daisy</strong>. All of the products that made the cut excel not only on skin tone match, but also on wearability, comfort on the skin and finish. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-foundation-for-pale-skin</link>
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                                                                        <pubDate>Fri, 23 Jan 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 26 Jan 2026 15:45:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                <p>Finding a foundation for fair skin has never been straightforward for me. As someone with naturally pale skin and a distinctly yellow undertone, many of my formative years were spent navigating formulas that skew too pink, too chalky or missed the mark entirely. Truly, landing on the <a href="https://www.whowhatwear.com/uk/best-foundations">best foundation</a> or <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tint</a> for me felt like it was going to evade me for life.</p><p>That said, the beauty landscape has changed dramatically since my younger self was struggling. In recent years, brands have spent a lot of time and money on expanding their shade ranges across the board—from <a href="https://www.whowhatwear.com/best-foundations-for-dark-skin">foundations for dark skin</a> (although there is still a <em>lot </em>of work to be done here) to the very lightest tones—bringing nuance and undertone accuracy to categories that once felt limited. The result? There are now some genuinely excellent foundation options for pale skin that deliver on finish, longevity and tone. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="xfszg4Z7sJUVgfMok3K3SN" name="cwoodhair_1755274933_3699836759655405732_245377581 (1)" alt="Sophie Turner with long blonde hair and pale skin makeup" src="https://cdn.mos.cms.futurecdn.net/xfszg4Z7sJUVgfMok3K3SN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DNYde-2MFNp/" target="_blank">@cwoodhair</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-to-find-a-foundation-for-pale-skin"><span>How to Find a Foundation for Pale Skin</span></h3><p>Much like finding your perfect pair of jeans, there tends to be a lot of trial and error when it comes to finding a great foundation—but it is possible. "The biggest mistake I see is people choosing a shade that is either too dark or too warm because they are trying to avoid looking washed out," says <strong>makeup artist </strong><a href="https://www.instagram.com/katiedaisy/" target="_blank" rel="nofollow"><strong>Katie Daisy</strong></a>. And whilst the shade itself is undeniably important, <strong>Daisy</strong> also points out that very pale skin can show texture more easily, so the formula that you choose is just as crucial. "Foundations that are too matte or heavy can look flat or cakey rather than skin-like," she continues. </p><p>Thankfully, there are some brands that the pros consider go-tos if you’re in a shopping rush. "In my kit, I always gravitate towards brands that genuinely cater to fair skin rather than offering one token light shade," explains <strong>Daisy</strong>. She rates Shiseido, Nars, Armani and Dior as offering some of the best foundations for pale skin on the market, so they make great starting points.</p><h3 class="article-body__section" id="section-how-to-choose-the-best-shade"><span>How to Choose the Best Shade</span></h3><p><strong>Daisy</strong> recommends working out your undertone to really help you select the best foundation for your skin tone, but explains that undertones can be incredibly subtle with paler complexions. "It’s not always as simple as warm versus cool; you need to look at a few indicators together," she says. "If you burn easily in the sun and rarely tan, then you’re often cool or neutral, whereas if you burn but eventually get a slight tan, you might lean neutral or move olive."</p><p>There is truth in the jewellery trick too—if you suit silver, then you might be more cool or pink-toned, whereas if you suit gold, then you might be more warm or yellow. "For very pale clients, I often find neutral or softly pink undertones are more common than people realise, though, and going too yellow can make the complexion look dull," <strong>Daisy</strong> explains. </p><p>Ahead, I’m spotlighting the best formulas I’ve found for fair complexions, as well as calling on some of my fellow pale-skinned beauty editors to share their picks.</p><h3 class="article-body__section" id="section-the-best-foundations-for-pale-skin"><span>The Best Foundations for Pale Skin</span></h3><ul><li><strong>Best for Custom Match:</strong> <a href="https://dcypher.com/products/my-custom-foundation" target="_blank">Dycpher My Custom Foundation, £39</a></li><li><strong>Best for Buildable Coverage: </strong><a href="https://www.sephora.co.uk/p/haus-labs-by-lady-gaga-triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-30ml" target="_blank">Haus Labs Triclone Skin Tech Foundation, £42</a></li><li><strong>Best Long-Lasting Foundation: </strong><a href="https://www.boots.com/sculpted-by-aimee-satin-silk-longwear-foundation-10319042" target="_blank">Sculpted by Aimee Satin Silk Longwear Foundation, £28</a></li><li><strong>Best for a Natural Finish: </strong><a href="https://www.lookfantastic.com/p/fenty-beauty-soft-lit-naturally-luminous-longwear-foundation-32ml-various-shades/15654630" target="_blank">Fenty Beauty Soft'Lit Naturally Luminous Longwear Foundation, £35</a></li><li><strong>Best for all Undertones: </strong><a href="https://www.lookfantastic.com/p/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561/" target="_blank">L'Oréal Paris True Match Liquid Foundation, £12</a></li></ul><h2 id="1-dcypher-my-custom-foundation">1. Dcypher My Custom Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="7599f093-c5b5-4fb2-ab98-ab5ba28ce738">            <a href="https://dcypher.com/products/my-custom-foundation" data-model-name="My Custom Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/B3jdXA3xhk8HwCUvN5Se5A.jpg" alt="Dcypher, My Custom Foundation" /><span class='featured__label standard__label'>Best for custom match</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">My Custom Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>Thousands—it's totally personalised to your exact skin tone. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Personalised to your exact skin tone</li><li class='list-item list-item-pros'>Customisable coverage</li><li class='list-item list-item-pros'>Tailored to your skin type</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A longer process than just picking a product off the shelf</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="VZ88bz33bja8eFEikdSNhX" name="IMG_9888" alt="Eleanor Vousden wearing Dcypher My Custom Foundation" src="https://cdn.mos.cms.futurecdn.net/VZ88bz33bja8eFEikdSNhX-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Eleanor Vousden for Who What Wear UK)</span></figcaption></figure><p>"I've always found it tricky to find a good foundation match, particularly in the winter months when my skin is at its palest with cool undertones, and the foundations I'd call upon in the summer are far too warm for me to use," says<strong> Who What Wear UK beauty editor, </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden.</strong></a> "I recently tried Dcypher's Foundation, which is custom-mixed to match your skin tone exactly, and I was so impressed. You just have to take a couple of photos, and your exact shade will be mixed into a bespoke foundation. From there, you can tailor the coverage and finish to suit your skin type. I opted for sheer coverage with a natural finish, and it's been my go-to foundation ever since."</p><h2 id="2-haus-labs-triclone-skin-tech-foundation">2. Haus Labs Triclone Skin Tech Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="762a2a85-42b8-42c6-8024-f9f7d78277b8">            <a href="https://www.sephora.co.uk/p/haus-labs-by-lady-gaga-triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-30ml" data-model-name="Triclone Skin Tech Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RJcBXUhJEUmJnwxJCPitFa.jpg" alt="Haus Labs Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica 30ml" /><span class='featured__label standard__label'>Best for buildable coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>51</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Smooth, blendable texture</li><li class='list-item list-item-pros'>Natural finish</li><li class='list-item list-item-pros'>Can be layered easily</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A more expensive option</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ncaPRZ33p3nKy2BQKJAjYT" name="unnamed (1)" alt="Grace Day wearing Haus Labs Triclone™ Skin Tech Foundation" src="https://cdn.mos.cms.futurecdn.net/ncaPRZ33p3nKy2BQKJAjYT-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Grace Day for Who What Wear UK)</span></figcaption></figure><p>"I have pale skin with warm undertones, so it can sometimes be hard to find a very fair foundation that doesn’t either lean too pink-toned or turn orange. For day to day, I tend to stick to <a href="https://www.whowhatwear.com/best-bb-creams-uk">BB creams</a>, but when I want more coverage, I reach for the Haus Labs foundation," says <strong>freelance beauty editor and aesthetician </strong><a href="https://www.instagram.com/thatgracegirl/" target="_blank"><strong>Grace Day</strong></a>. </p><p>"It works perfectly for my skin tone, staying true to colour and never oxidising. I also love that it offers buildable coverage, but even when layered doesn’t feel heavy or mask-like and keeps skin looking fresh and natural. I wear shade 030 Fair Cool, and find that it’s best applied with a damp <a href="https://www.lookfantastic.com/p/beautyblender-original/12901268/" target="_blank">Beautyblender</a> (£18)."</p><h2 id="3-sculpted-by-aimee-satin-silk-longwear-foundation">3. Sculpted by Aimee Satin Silk Longwear Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="38d731c4-81f1-46df-bb17-09e0c40e8a38">            <a href="https://www.boots.com/sculpted-by-aimee-satin-silk-longwear-foundation-10319042" data-model-name="Satin Silk Longwear Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hJE2WDvRxdh8Z6GANtbpyZ.jpg" alt="Sculpted by Aimee, Satin Silk Longwear Foundation" /><span class='featured__label standard__label'>Best for all-day wear</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted by Aimee</div>                                        <div class="featured__title">Satin Silk Longwear Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting</li><li class='list-item list-item-pros'>Hyaluronic acid and vitamin E to hydrate skin</li><li class='list-item list-item-pros'>Amazing coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Takes a bit of blending</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Rfa988BBN5GmZhUQ9Pmcjc" name="Lucy-Abbersteen (1)" alt="Lucy Abersteen wearing Sculpted by Aimee Satin Silk Longwear Foundation" src="https://cdn.mos.cms.futurecdn.net/Rfa988BBN5GmZhUQ9Pmcjc-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Lucy Abersteen for Who What Wear UK)</span></figcaption></figure><p>"Gone are the days of me starting at the palest shade when matching a new foundation, because ranges have got <em>a lot</em> better in the past 10 years—a good thing, as though it is very light, I'm far from the palest skin," says <strong>freelance beauty editor and copywriter </strong><a href="https://www.instagram.com/lucyabbers" target="_blank"><strong>Lucy Abbersteen</strong><em>.</em></a> </p><p>There are so many brilliant go-to brands for complexion products that I recommend for fellow pale people: Haus Labs, Bobbi Brown, Danessa Myricks, E.l.f... the list goes on, but for a big event when I want heavier-duty and longer-lasting coverage, Sculpted by Aimee Satin Silk has been a favourite for years," she says. </p><p>"It never looks too heavy or cakey, but the coverage is sensational and looks good in photos. I always wear it to weddings. Actually, Sculpted's founder Aimee Connolly told me that she wore it on<em> her</em> wedding day, so if that's not a testament to its greatness, I don't know what is."</p><h2 id="4-fenty-beauty-soft-lit-naturally-luminous-longwear-foundation">4. Fenty Beauty Soft'lit Naturally Luminous Longwear Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="f4e60e50-e02c-435d-8868-2f1a94bd6450">            <a href="https://www.lookfantastic.com/p/fenty-beauty-soft-lit-naturally-luminous-longwear-foundation-32ml-various-shades/15654630" data-model-name="Soft'lit Naturally Luminous Longwear Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KFQvyrs75rmdbX3kDoYiNA.webp" alt="Fenty Beauty Soft'lit Naturally Luminous Longwear Foundation 32ml (various Shades)" /><span class='featured__label standard__label'>Best for a natural finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Fenty Beauty </div>                                        <div class="featured__title">Soft'lit Naturally Luminous Longwear Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>50</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Looks like skin</li><li class='list-item list-item-pros'>Not too matte or glowy</li><li class='list-item list-item-pros'>Great range of shades and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Works best with a damp makeup sponge</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="nUHydhhX9Ag8CZtgysthBm" name="fenty-beauty-foundation-selfie" alt="Mica Ricketts wearing Fenty Beauty Soft'Lit Naturally Luminous Longwear Foundation" src="https://cdn.mos.cms.futurecdn.net/nUHydhhX9Ag8CZtgysthBm-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts for Who What Wear UK)</span></figcaption></figure><p>"Although once upon a time full coverage foundations used to be my jam, these days I gravitate towards formulas that feel and look like skin, and Fenty Beauty's Soft'lit Naturally Luminous Longwear Foundation definitely ticks that box," says <strong>freelance beauty editor </strong><a href="https://www.instagram.com/micaricketts/" target="_blank"><strong>Mica Ricketts</strong></a>. </p><p>"I always rate Fenty for their shade range (there are 50 tones to choose from), but although it does totally nail the match for my fair, yellow-undertoned complexion, it's the finish that keeps me continually reaching for this foundation. Fresh, radiant and luminous—yet never shiny—this gives me exactly the amount of warmth and dewiness that I want for everyday wear, and basically makes my skin look more alive than it does without it."</p><h2 id="5-makeup-by-mario-surrealskin-natural-finish-foundation">5. Makeup By Mario Surrealskin Natural Finish Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="700b5897-15bf-4484-9629-a445cf8497d8">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-natural-finish-foundation-30ml" data-model-name="Surrealskin Natural Finish Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5u2TdQMc8D7PuLwfaZoXrZ.jpg" alt="Makeup by Mario Surrealskin Natural Finish Foundation 30ml" /><span class='featured__label standard__label'>Best for everyday wear</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup By Mario</div>                                        <div class="featured__title">Surrealskin Natural Finish Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>32</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Controls excess shine</li><li class='list-item list-item-pros'>Comfortable wear</li><li class='list-item list-item-pros'>Skin-like finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might not be the best for very dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="maJBhR4BqjqymFYoeoeMjN" name="IMG_1972 (1)" alt="Grace Lindsay wearing Makeup By Mario Surrealskin Foundation" src="https://cdn.mos.cms.futurecdn.net/maJBhR4BqjqymFYoeoeMjN-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Grace Lindsay for Who What Wear UK)</span></figcaption></figure><p>"I recently added this <a href="https://www.whowhatwear.com/uk/beauty/makeup/makeup-by-mario-surreal-skin-foundation-review">Makeup By Mario foundation </a>to my makeup bag, and now I'm wondering what I ever did without it," says <strong>Who What Wear UK junior beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. "The lightweight formula feels like heaven to apply, and it blurs the skin whilst still letting your natural complexion shine through. Plus, if you're on the paler side, there's a wide range of shades available with different undertones to help you find your ideal match." </p><h2 id="6-bareminerals-original-pressed-powder-foundation-spf-15">6. BareMinerals Original Pressed Powder Foundation SPF 15</h2>        <div class="featured_product_block featured_block_standard" data-id="574f8373-e4cc-4cd4-a743-cdfe20098113">            <a href="https://www.lookfantastic.com/p/bareminerals-original-pressed-powder-foundation-sfp15-8g-various-shades/16921319/" data-model-name="Original Pressed Powder Foundation SPF 15 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ySEYHTM6uHKTPubovS8wBU.webp" alt="Bareminerals Original Pressed Powder Foundation Sfp15 8g (various Shades)" /><span class='featured__label standard__label'>Best for oily skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BareMinerals</div>                                        <div class="featured__title">Original Pressed Powder Foundation SPF 15 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great for on the go</li><li class='list-item list-item-pros'>Keeps shine at bay</li><li class='list-item list-item-pros'>Fresh, natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Takes some getting used to if you're more familiar with liquid formulas</li></ul></div></div>            </div>        </div><p>"Despite having oily skin, I tend to avoid powder foundations for fear of looking ghostly white or overly chalky. However, if there's one brand that could convince me otherwise, it's BareMinerals—as their original mineral foundation is not only one of the best powder foundations that I love, but one of the best foundations of all time in my opinion. This pressed version has all of the same impressive coverage and pore-smoothing magic, but in a pressed version," explains <strong>Ricketts</strong>. </p><p>"Great for buffing on at the start of the day for coverage with a satin matte finish, but it's also a great product to have in your bag for touch-ups if you do get oily as the hours wear on. And if you have any worries about looking cakey or flat, please let me assure you  that this leaves skin looking fresh, even and bright."</p><h2 id="7-l-oreal-paris-true-match-liquid-foundation">7. L'Oréal Paris True Match Liquid Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="7a2fb542-9b00-489a-a624-74825ec8ec72">            <a href="https://www.lookfantastic.com/p/l-oreal-paris-true-match-liquid-foundation-with-spf-and-hyaluronic-acid-30ml-various-shades/11171561/" data-model-name="True Match Liquid Foundation With SPF and Hyaluronic Acid " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9NHHfMw6b7MjCowraEzFyM.webp" alt="L'oréal Paris True Match Liquid Foundation With Spf and Hyaluronic Acid 30ml (various Shades)" /><span class='featured__label standard__label'>Best range of undertones</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris </div>                                        <div class="featured__title">True Match Liquid Foundation With SPF and Hyaluronic Acid </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>49</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Great mix of pink, yellow and neutral undertones</li><li class='list-item list-item-pros'>Radiant coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>The pump gets a bit messy</li></ul></div></div>            </div>        </div><p>"I have been wearing this iconic foundation for well over 10 years, and it was one of the very first formulas that I felt really matched my fair skin tone on the high street. I remain consistently impressed at how well this foundation delivers at its price point, and its reformulation a couple of years ago to include <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a> means that drier skin types will particularly love this," says <strong>Ricketts</strong>. </p><p>"It has a smooth, dewy finish that makes my complexion look hydrated rather than washed out, and it can be worn sheer or built up to an almost full coverage. Plus, the shade range and mix of undertones really do rival some of its more expensive counterparts—in fact, it sometimes surpasses them." </p><h2 id="8-shiseido-synchro-skin-radiant-lifting-foundation">8. Shiseido Synchro Skin Radiant Lifting Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="15c0c7fd-0f31-43be-a188-f4faf1a5ba60">            <a href="https://www.lookfantastic.com/p/shiseido-synchro-skin-radiant-lifting-foundation-30ml-various-shades/15603545" data-model-name="Synchro Skin Radiant Lifting Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YodMU2kX5CznumkqChHSE4.webp" alt="Shiseido Synchro Skin Radiant Lifting Foundation 30ml (various Shades)" /><span class='featured__label standard__label'>Best for dry skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shiseido</div>                                        <div class="featured__title">Synchro Skin Radiant Lifting Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Smooths and diffuses skin texture</li><li class='list-item list-item-pros'>Bright and glowy</li><li class='list-item list-item-pros'>Buildable coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too hydrating for very oily skin</li></ul></div></div>            </div>        </div><p>"Shiseido Syncro Skin is a standout for pale skin because the undertones are incredibly well balanced and the formula adapts beautifully to the skin, so it never looks heavy or flat," says <strong>makeup artist </strong><a href="https://www.instagram.com/katiedaisy/" target="_blank"><strong>Katie Daisy</strong></a>. The blend of hydrating skincare ingredients indeed means this foundation glides on effortlessly and never feels mask-like, whilst the radiance-boosting formula really helps to combat that flatness that paler skin tones can suffer from. Instead, you'll be left with skin that's so luminous and lifted that light will practically bounce off of it.</p><h2 id="9-e-l-f-cosmetics-soft-glam-foundation">9. E.l.f. Cosmetics Soft Glam Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="a951e347-ed91-4a9f-bf0e-246adf8fc0db">            <a href="https://www.boots.com/elf-soft-glam-satin-foundation-10352829" data-model-name="Soft Glam Satin Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VMjGpuxVseZtopRxujQZ4P.png" alt="Soft Glam Satin Foundation" /><span class='featured__label standard__label'>Best affordable foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>E.l.f. Cosmetics</div>                                        <div class="featured__title">Soft Glam Satin Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>36</p><p>"Ideal for pale skin that can look sallow or flat with the wrong foundation, E.l.f. Soft Glam Foundation marries colour match, coverage and wearable finish (a brightening satin effect) in one affordable formulation," says <strong>Ricketts</strong>. "The finish is incredibly versatile—it's luminous yet natural, so it will work for everything from office days to weddings—yet it has none of the heaviness or cakiness of a traditional longwear foundation.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Budget friendly</li><li class='list-item list-item-pros'>Versatile satin finish</li><li class='list-item list-item-pros'>Natural yet brightening</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A pump dispenser would be better</li></ul></div></div>            </div>        </div><h2 id="10-nars-sheer-glow-foundation">10. Nars Sheer Glow Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="3bb84e83-76a7-42de-b7f3-1e5c01b212a5">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-sheer-glow-foundation-various-shades/10449360/" data-model-name="Cosmetics Sheer Glow Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/c7AK7fb8QT9jrTC4w6AivW.jpg" alt="Nars Cosmetics Sheer Glow Foundation 30ml" /><span class='featured__label standard__label'>Best glowy foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Cosmetics Sheer Glow Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>37</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Brightening and dewy</li><li class='list-item list-item-pros'>Makes skin look so healthy</li><li class='list-item list-item-pros'>Great range of undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the more expensive side</li></ul></div></div>            </div>        </div><p><strong>Daisy</strong> really rates Nars as one of the best brands to find a foundation for pale skin. "Nars does some of the best fair shades on the market, particularly for neutral and pink undertones, and their range gives you options depending on whether you want something more radiant or matte," she says. Its cult Sheer Glow formula is perfect for when you want luminosity and glow without compromising on coverage. It blends seamlessly into the skin, never settles into fine lines or clings to dry patches, and lets your natural skin tone shine rather than trying to cover it up entirely.</p><h2 id="11-mac-studio-radiance-face-and-body-radiant-sheer-foundation">11. MAC Studio Radiance Face and Body Radiant Sheer Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="cb352a4a-d00b-400b-89c4-f956058fb36e">            <a href="https://www.lookfantastic.com/p/mac-studio-face-and-body-radiant-sheer-foundation-50ml-various-shades/12899944/" data-model-name="Studio Radiance Face and Body Radiant Sheer Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iy6GDatQSDuCrmShmZFwrS.png" alt="Studio Radiance Face and Body Radiant Sheer Foundation - W0" /><span class='featured__label standard__label'>Best for sheer coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC</div>                                        <div class="featured__title">Studio Radiance Face and Body Radiant Sheer Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of shades: </strong>30</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Nice everyday option</li><li class='list-item list-item-pros'>Evens tone without adding lots of coverage</li><li class='list-item list-item-pros'>Leaves skin fresh and luminous</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>More of a skin tint than a full-coverage foundation</li></ul></div></div>            </div>        </div><p>"An oldie but a goodie, MAC's beloved Face and Body Foundation is another formula that I've been wearing for well over a decade—and makeup artists swear by it too," says <strong>Ricketts</strong>. "When I first discovered this in my early twenties, I was struggling to find pale foundations that really blended into my skin on the high street (this was around 16 years ago), and this one felt like a worthy investment. It's kind of like the original skin tint, offering a sheer, water-light formula that dials down redness, evens tone and adds a veil of radiance to your skin. It's perfect for days where you just want to feel a little more put together but only have seconds to spare."</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I compiled this list of the best foundations for pale skin using my own industry knowledge and first-hand testing as a beauty editor. Plus, to make sure that I was identifying the best of the best, I called on fellow editors with pale skin to share their recommendations and the expert guidance and recommendations from makeup artist <strong>Katie Daisy</strong>. All of the products that made the cut excel not only on skin tone match, but also on wearability, comfort on the skin and finish. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I Rarely Wear Foundation, But This One Keeps Earning Me "You Have Great Skin" Compliments ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When people find out I'm a beauty editor, they automatically assume I style my hair and wear a full face of makeup every day. In reality, that couldn't be further from the truth. I'm constantly surrounded by <a href="https://www.whowhatwear.com/uk/best-new-beauty-products">new beauty products</a> (I mean that quite literally—you should see my work setup!), and I have to test hundreds of them per year. I try to keep things simple where I can, so my personal beauty routine is quite straightforward. That means that I allow my natural wavy hair texture do its thing and rarely wear <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> most days.</p><p>Recently, however, I experienced the worst <a href="https://www.whowhatwear.com/uk/rosacea">rosacea</a> flare-up, and my skin was red, textured and irritated. When this happens, I break my no-makeup streak and reach for one of my tried-and-true, rosacea-friendly foundations. This time, though, I decided to try a new formula that's been sitting on my desk for who knows how long. And guess what? I was obsessed with how smooth, even and blurred it made my skin look, so I wore it the next day and the next… You get it. Since then, I've earned quite a few "You have great skin" compliments. Really, it's this sneaky, <a href="https://www.whowhatwear.com/uk/natural-looking-foundation">natural-looking foundation</a> making my skin look better than it actually does. Ahead, find out which foundation it is and see my before-and-after pictures. </p><h3 class="article-body__section" id="section-makeup-by-mario-surrealskin-natural-finish-foundation"><span>Makeup By Mario SurrealSkin Natural Finish Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="fe448f35-4804-41e3-9b07-aa95290adb6b">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-natural-finish-foundation-30ml" data-model-name="SurrealSkin Natural Finish Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9eYnbwRGDUBVEhdKGXuCF.jpg" alt="Surrealskin® Natural Finish Foundation - 8 N" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">SurrealSkin Natural Finish Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>39<br /><br /><strong>Coverage: </strong>Lightweight yet buildable coverage<br /><br /><strong>Finish: </strong>Luminous and natural</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight coverage</li><li class='list-item list-item-pros'>Second-skin, luminous finish</li><li class='list-item list-item-pros'>Moisturising and oil-controlling</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A little more expensive that your typical foundation</li></ul></div></div>            </div>        </div><p>Here it is—Makeup by Mario's SurrealSkin Foundation. It feels weightless on the skin, offers medium coverage and sets to a natural-looking finish. When I say "natural," I mean it. This foundation has a second-skin effect. It doesn't look too matte or too dewy. It's the perfect in-between. </p><p>It's moisturising <em>and</em> oil-controlling, so it keeps the skin smooth, even, and balanced all day. It's also sweat- and humidity-resistant, so you don't have to worry about it slipping, smudging or sliding off your skin at any point. The best part, though, is its softening, blurring effect. Pores? I can't find them. Fine lines? Not here. It's all thanks to micro-powders, which are suspended in the formula and self-set on the skin. </p><p>It's one of those rare foundations that's perfectly balanced in coverage, finish and formula. It's like the makeup equivalent of finding a unicorn. If you still need proof of its efficacy, keep scrolling. </p><h3 class="article-body__section" id="section-before"><span>Before</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="uiHBHH8AbkJdTmmcnm76y8" name="Before" alt="Beauty editor Kaitlyn McLintock before wearing Makeup by Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/uiHBHH8AbkJdTmmcnm76y8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>You can see how red my skin is from a rosacea flare-up. I also see texture, hyperpigmentation and some serious dullness. I blame it on the cold winter air. </p><h3 class="article-body__section" id="section-after"><span>After</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kvZsbR3UF7FvpZwoqG8VAB" name="After" alt="Beauty editor Kaitlyn McLintock after wearing Makeup by Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/kvZsbR3UF7FvpZwoqG8VAB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>I took this picture after applying one thin coat of the foundation. As you can see, my redness is dramatically reduced, and my skin looks smooth, even and blurred. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tKrWtx9JVP6vHap5QuKQQk" name="IMG_1790" alt="Kaitlyn McLintock wearing Makeup By Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/tKrWtx9JVP6vHap5QuKQQk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>Here's another picture in different lighting. It's so natural looking, IMO! </p><h2 id="shop-now-3">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="129a13c1-0ff4-4f96-81df-5fd22abacf6d">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-natural-finish-foundation-30ml" data-model-name="SurrealSkin Natural Finish Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9eYnbwRGDUBVEhdKGXuCF.jpg" alt="Surrealskin® Natural Finish Foundation - 8 N" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">SurrealSkin Natural Finish Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="shop-5-more-of-my-fave-makeup-products">Shop 5 More of My Fave Makeup Products</h2>        <div class="featured_product_block featured_block_standard" data-id="97a79126-2e14-47b9-ae79-041445eddecc">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/redimension-hydra-powder-blush-UK200034590.html" data-model-name="Re-Dimension Hydra Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yaCinPBtRbEAJpYZLvuLjm.jpg" alt="Rms Beauty Re-Dimension Hydra Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RMS Beauty</div>                                        <div class="featured__title">Re-Dimension Hydra Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Part <a href="https://www.whowhatwear.com/best-blushers">blush</a>, part highlighter, this product gives my skin a much-needed glow.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="686ab09e-1222-462a-963c-2505081af99a">            <a href="https://www.rhodeskin.com/en-gb/products/pocket-blush-toasted-teddy" data-model-name="Pocket Blush in Toasted Teddy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KnBQ5puroWsPMS8fZnY7SA.jpg" alt="Pocket Blush Buildable Hydrating Cream Blush - Sleepy Girl - Soft Mauve" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush in Toasted Teddy</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm also obsessed with Rhode's Pocket Blush in Toasted Teddy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="304fb9d1-5010-4bdb-aecd-5a9a19009da6">            <a href="https://www.lookfantastic.com/p/l-oreal-paris-telescopic-extensionist-lengthening-curling-mascara-black-9.9ml/17623809/" data-model-name="Extensionist Lengthening and Curling Washable Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rQWhAcT8pT3iXMEto9xFHC.png" alt="Extensionist Lengthening and Curling Washable Mascara - Blackest Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Extensionist Lengthening and Curling Washable Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>While I'm not wearing any mascara in the pictures above, I've been loving the <a href="https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review">L'Oreal Paris Extensionist</a> one lately. It's Kendall Jenner-approved and gives my lashes extension-level length. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="36a89a2d-f804-4d6d-831f-bf1c1723840e">            <a href="https://www.harrods.com/en-gb/p/pat-mcgrath-labs-skin-fetish-sublime-perfection-eye-powder-000000000007267891" data-model-name="Skin Fetish: Sublime Perfection Blurring Under Eye Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pMFtwFcgkXryWzntvbGh3J.jpg" alt="Skin Fetish: Sublime Perfection Blurring Under Eye Powder - Pink" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish: Sublime Perfection Blurring Under Eye Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This powder makes my under-eyes look autocorrected. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6787b49e-a667-4ed1-a5bd-87087f15c6cc">            <a href="https://www.cultbeauty.co.uk/p/saie-glossybounce-hydrating-lip-oil-5ml-various-shades/14886872/" data-model-name="Glossybounce High-Shine Hydrating Lip Gloss Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SWeJ6QWdJwHupbdcnyPkTM.png" alt="Glossybounce™ High-Shine Hydrating Lip Gloss Oil - Burst" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Glossybounce High-Shine Hydrating Lip Gloss Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/best-lip-gloss">lip gloss </a>is hydrating and non-sticky and comes in the prettiest shades. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/makeup-by-mario-surreal-skin-foundation-review-uk</link>
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                            <![CDATA[ It's time to give credit where credit is due. ]]>
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                                                                        <pubDate>Wed, 21 Jan 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Jan 2026 15:37:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Kaitlyn McLintock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kaitlyn McLintock wearing Makeup by Mario Surrealskin Foundation]]></media:description>                                                            <media:text><![CDATA[Kaitlyn McLintock wearing Makeup by Mario Surrealskin Foundation]]></media:text>
                                <media:title type="plain"><![CDATA[Kaitlyn McLintock wearing Makeup by Mario Surrealskin Foundation]]></media:title>
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                                <p>When people find out I'm a beauty editor, they automatically assume I style my hair and wear a full face of makeup every day. In reality, that couldn't be further from the truth. I'm constantly surrounded by <a href="https://www.whowhatwear.com/uk/best-new-beauty-products">new beauty products</a> (I mean that quite literally—you should see my work setup!), and I have to test hundreds of them per year. I try to keep things simple where I can, so my personal beauty routine is quite straightforward. That means that I allow my natural wavy hair texture do its thing and rarely wear <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> most days.</p><p>Recently, however, I experienced the worst <a href="https://www.whowhatwear.com/uk/rosacea">rosacea</a> flare-up, and my skin was red, textured and irritated. When this happens, I break my no-makeup streak and reach for one of my tried-and-true, rosacea-friendly foundations. This time, though, I decided to try a new formula that's been sitting on my desk for who knows how long. And guess what? I was obsessed with how smooth, even and blurred it made my skin look, so I wore it the next day and the next… You get it. Since then, I've earned quite a few "You have great skin" compliments. Really, it's this sneaky, <a href="https://www.whowhatwear.com/uk/natural-looking-foundation">natural-looking foundation</a> making my skin look better than it actually does. Ahead, find out which foundation it is and see my before-and-after pictures. </p><h3 class="article-body__section" id="section-makeup-by-mario-surrealskin-natural-finish-foundation"><span>Makeup By Mario SurrealSkin Natural Finish Foundation</span></h3>        <div class="featured_product_block featured_block_standard" data-id="fe448f35-4804-41e3-9b07-aa95290adb6b">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-natural-finish-foundation-30ml" data-model-name="SurrealSkin Natural Finish Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9eYnbwRGDUBVEhdKGXuCF.jpg" alt="Surrealskin® Natural Finish Foundation - 8 N" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">SurrealSkin Natural Finish Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Shades: </strong>39<br /><br /><strong>Coverage: </strong>Lightweight yet buildable coverage<br /><br /><strong>Finish: </strong>Luminous and natural</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight coverage</li><li class='list-item list-item-pros'>Second-skin, luminous finish</li><li class='list-item list-item-pros'>Moisturising and oil-controlling</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A little more expensive that your typical foundation</li></ul></div></div>            </div>        </div><p>Here it is—Makeup by Mario's SurrealSkin Foundation. It feels weightless on the skin, offers medium coverage and sets to a natural-looking finish. When I say "natural," I mean it. This foundation has a second-skin effect. It doesn't look too matte or too dewy. It's the perfect in-between. </p><p>It's moisturising <em>and</em> oil-controlling, so it keeps the skin smooth, even, and balanced all day. It's also sweat- and humidity-resistant, so you don't have to worry about it slipping, smudging or sliding off your skin at any point. The best part, though, is its softening, blurring effect. Pores? I can't find them. Fine lines? Not here. It's all thanks to micro-powders, which are suspended in the formula and self-set on the skin. </p><p>It's one of those rare foundations that's perfectly balanced in coverage, finish and formula. It's like the makeup equivalent of finding a unicorn. If you still need proof of its efficacy, keep scrolling. </p><h3 class="article-body__section" id="section-before"><span>Before</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="uiHBHH8AbkJdTmmcnm76y8" name="Before" alt="Beauty editor Kaitlyn McLintock before wearing Makeup by Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/uiHBHH8AbkJdTmmcnm76y8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>You can see how red my skin is from a rosacea flare-up. I also see texture, hyperpigmentation and some serious dullness. I blame it on the cold winter air. </p><h3 class="article-body__section" id="section-after"><span>After</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kvZsbR3UF7FvpZwoqG8VAB" name="After" alt="Beauty editor Kaitlyn McLintock after wearing Makeup by Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/kvZsbR3UF7FvpZwoqG8VAB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>I took this picture after applying one thin coat of the foundation. As you can see, my redness is dramatically reduced, and my skin looks smooth, even and blurred. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tKrWtx9JVP6vHap5QuKQQk" name="IMG_1790" alt="Kaitlyn McLintock wearing Makeup By Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/tKrWtx9JVP6vHap5QuKQQk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>Here's another picture in different lighting. It's so natural looking, IMO! </p><h2 id="shop-now-3">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="129a13c1-0ff4-4f96-81df-5fd22abacf6d">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-surrealskin-natural-finish-foundation-30ml" data-model-name="SurrealSkin Natural Finish Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9eYnbwRGDUBVEhdKGXuCF.jpg" alt="Surrealskin® Natural Finish Foundation - 8 N" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">SurrealSkin Natural Finish Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="shop-5-more-of-my-fave-makeup-products">Shop 5 More of My Fave Makeup Products</h2>        <div class="featured_product_block featured_block_standard" data-id="97a79126-2e14-47b9-ae79-041445eddecc">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/redimension-hydra-powder-blush-UK200034590.html" data-model-name="Re-Dimension Hydra Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yaCinPBtRbEAJpYZLvuLjm.jpg" alt="Rms Beauty Re-Dimension Hydra Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RMS Beauty</div>                                        <div class="featured__title">Re-Dimension Hydra Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Part <a href="https://www.whowhatwear.com/best-blushers">blush</a>, part highlighter, this product gives my skin a much-needed glow.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="686ab09e-1222-462a-963c-2505081af99a">            <a href="https://www.rhodeskin.com/en-gb/products/pocket-blush-toasted-teddy" data-model-name="Pocket Blush in Toasted Teddy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KnBQ5puroWsPMS8fZnY7SA.jpg" alt="Pocket Blush Buildable Hydrating Cream Blush - Sleepy Girl - Soft Mauve" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush in Toasted Teddy</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm also obsessed with Rhode's Pocket Blush in Toasted Teddy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="304fb9d1-5010-4bdb-aecd-5a9a19009da6">            <a href="https://www.lookfantastic.com/p/l-oreal-paris-telescopic-extensionist-lengthening-curling-mascara-black-9.9ml/17623809/" data-model-name="Extensionist Lengthening and Curling Washable Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rQWhAcT8pT3iXMEto9xFHC.png" alt="Extensionist Lengthening and Curling Washable Mascara - Blackest Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Extensionist Lengthening and Curling Washable Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>While I'm not wearing any mascara in the pictures above, I've been loving the <a href="https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review">L'Oreal Paris Extensionist</a> one lately. It's Kendall Jenner-approved and gives my lashes extension-level length. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="36a89a2d-f804-4d6d-831f-bf1c1723840e">            <a href="https://www.harrods.com/en-gb/p/pat-mcgrath-labs-skin-fetish-sublime-perfection-eye-powder-000000000007267891" data-model-name="Skin Fetish: Sublime Perfection Blurring Under Eye Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pMFtwFcgkXryWzntvbGh3J.jpg" alt="Skin Fetish: Sublime Perfection Blurring Under Eye Powder - Pink" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish: Sublime Perfection Blurring Under Eye Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This powder makes my under-eyes look autocorrected. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6787b49e-a667-4ed1-a5bd-87087f15c6cc">            <a href="https://www.cultbeauty.co.uk/p/saie-glossybounce-hydrating-lip-oil-5ml-various-shades/14886872/" data-model-name="Glossybounce High-Shine Hydrating Lip Gloss Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SWeJ6QWdJwHupbdcnyPkTM.png" alt="Glossybounce™ High-Shine Hydrating Lip Gloss Oil - Burst" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Glossybounce High-Shine Hydrating Lip Gloss Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/best-lip-gloss">lip gloss </a>is hydrating and non-sticky and comes in the prettiest shades. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Rarely Wear Foundation, But This One Keeps Earning Me "You Have Great Skin" Compliments ]]></title>
                                                                                                <dc:content><![CDATA[ <p>When people find out I'm a beauty editor, they automatically assume I style my hair and wear a full face of makeup every day. In reality, that couldn't be further from the truth. I'm constantly surrounded by beauty products (I mean that quite literally—you should see my work setup!), and I have to test hundreds of them per year. I try to keep things simple where I can, so my personal beauty routine is quite straightforward. That means that I allow my natural wavy hair texture do its thing and rarely wear <a href="https://www.whowhatwear.com/best-foundations">foundation</a> most days.</p><p>Recently, however, I experienced the worst <a href="https://www.whowhatwear.com/best-skincare-products-for-rosacea">rosacea</a> flare-up, and my skin was red, textured, and irritated. When this happens, I break my no-makeup streak and reach for one of my tried-and-true, <a href="https://www.whowhatwear.com/best-foundations-for-rosacea">rosacea-friendly foundations</a>. This time, though, I decided to try a new formula that's been sitting on my desk for who knows how long. Spoiler alert: I was obsessed with how smooth, even, and blurred it made my skin look, so I wore it the next day and the next… You get it. Since then, I've earned quite a few "You have great skin" compliments. Really, it's this sneaky, natural-looking foundation making my skin look better than it actually does. Ahead, find out which foundation it is and see my before-and-after pictures. </p>        <div class="featured_product_block featured_block_standard" data-id="fe448f35-4804-41e3-9b07-aa95290adb6b">            <a href="https://go.linkby.com/OISXEQOE/products/surrealskin-natural-finish-foundation?variant=42361875923009" data-model-name="SurrealSkin Natural Finish Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9eYnbwRGDUBVEhdKGXuCF.jpg" alt="Surrealskin® Natural Finish Foundation - 8 N" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">SurrealSkin Natural Finish Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here it is—Makeup by Mario's SurrealSkin Foundation. It feels weightless on the skin, offers medium coverage, and sets to a natural-looking finish. When I say "natural," I mean it. This foundation has a second-skin effect. It doesn't look too matte or too dewy. It's the perfect in-between. </p><p>It's moisturizing <em>and</em> oil-controlling, so it keeps the skin smooth, even, and balanced all day. It's also sweat- and humidity-resistant, so you don't have to worry about it slipping, smudging, or sliding off your skin at any point. The best part, though, is its softening, blurring effect. Pores? I can't find them. Fine lines? Not here. It's all thanks to micro-powders, which are suspended in the formula and self-set on the skin. </p><p>It's one of those rare foundations that's perfectly balanced in coverage, finish, and formula. It's like the makeup equivalent of finding a unicorn. If you still need proof of its efficacy, keep scrolling. </p></p>                </div>                            </div>        </div><h2 id="before-2">Before</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="uiHBHH8AbkJdTmmcnm76y8" name="Before" alt="Beauty editor Kaitlyn McLintock before wearing Makeup by Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/uiHBHH8AbkJdTmmcnm76y8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>You can see how red my skin is from a rosacea flare-up. I also see texture, hyperpigmentation, and some serious dullness. I blame it on the cold winter air. </p><h2 id="after-2">After</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kvZsbR3UF7FvpZwoqG8VAB" name="After" alt="Beauty editor Kaitlyn McLintock after wearing Makeup by Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/kvZsbR3UF7FvpZwoqG8VAB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>I took this picture after applying one thin coat of the foundation. As you can see, my redness is dramatically reduced, and my skin looks smooth, even, and blurred. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tKrWtx9JVP6vHap5QuKQQk" name="IMG_1790" alt="Kaitlyn McLintock wearing Makeup By Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/tKrWtx9JVP6vHap5QuKQQk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>Here's another picture in different lighting. It's so natural looking, IMO! </p><h2 id="shop-5-more-of-my-fave-makeup-products-2">Shop 5 More of My Fave Makeup Products</h2>        <div class="featured_product_block featured_block_standard" data-id="97a79126-2e14-47b9-ae79-041445eddecc">            <a href="https://www.qvc.com/rms-beauty-re-dimension-hydra-powder-refillable-blush-w-brush.product.A640062.html?sc=srch" data-model-name="Re-Dimension Hydra Powder Refillable Blush W/ Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:88.90%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rQmqGUVZs95pt2ZcCr42i5.webp" alt="Rms Beauty Re-Dimension Hydra Powder Refillable Blush W/ Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RMS Beauty</div>                                        <div class="featured__title">Re-Dimension Hydra Powder Refillable Blush W/ Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Part blush, part highlighter, this product gives my skin a much-needed glow.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="686ab09e-1222-462a-963c-2505081af99a">            <a href="https://www.sephora.com/product/P517483?skuId=2895969" data-model-name="Pocket Blush Buildable Hydrating Cream Blush in Toasted Teddy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KnBQ5puroWsPMS8fZnY7SA.jpg" alt="Pocket Blush Buildable Hydrating Cream Blush - Sleepy Girl - Soft Mauve" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush Buildable Hydrating Cream Blush in Toasted Teddy</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm also obsessed with Rhode's Pocket Blush in Toasted Teddy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="304fb9d1-5010-4bdb-aecd-5a9a19009da6">            <a href="https://www.ulta.com/p/extensionist-lengthening-curling-washable-mascara-pimprod2054818?sku=2647100&amp;cmpid=PS_Non!google!Product_Listing_Ads&amp;cagpspn=pla&amp;CATCI=&amp;CAAGID=&amp;CAWELAID=&amp;gad_source=1&amp;gad_campaignid=21811327857&amp;gbraid=0AAAAAD9rLH5TTqbzdTPI7K2mEvb2EX0zg&amp;gclid=CjwKCAiAvaLLBhBFEiwAYCNTf4x0TwXCDby430k6I7AzTjtM1q811ukrAuySC-evQJsf7HStnhg6_RoCxLcQAvD_BwE" data-model-name="Extensionist Lengthening and Curling Washable Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rQWhAcT8pT3iXMEto9xFHC.png" alt="Extensionist Lengthening and Curling Washable Mascara - Blackest Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal</div>                                        <div class="featured__title">Extensionist Lengthening and Curling Washable Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>While I'm not wearing any mascara in the pictures above, I've been loving this one lately. It's <a href="https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review">Kendall Jenner approved</a> and gives my lashes extension-level length. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="36a89a2d-f804-4d6d-831f-bf1c1723840e">            <a href="https://www.sephora.com/product/P456107" data-model-name="Skin Fetish: Sublime Perfection Blurring Under Eye Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pMFtwFcgkXryWzntvbGh3J.jpg" alt="Skin Fetish: Sublime Perfection Blurring Under Eye Powder - Pink" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish: Sublime Perfection Blurring Under Eye Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This powder makes my under-eyes look autocorrected. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6787b49e-a667-4ed1-a5bd-87087f15c6cc">            <a href="https://www.sephora.com/product/glossybounce-high-shine-hydrating-lip-gloss-oil-P507492?skuId=2691434&amp;icid2=products%20grid:p507492:product" data-model-name="Glossybounce High-Shine Hydrating Lip Gloss Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SWeJ6QWdJwHupbdcnyPkTM.png" alt="Glossybounce™ High-Shine Hydrating Lip Gloss Oil - Burst" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Glossybounce High-Shine Hydrating Lip Gloss Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This lip gloss is hydrating and nonsticky and comes in the prettiest shades. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/makeup-by-mario-surreal-skin-foundation-review</link>
                                                                            <description>
                            <![CDATA[ It's time to give credit where credit is due. ]]>
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                                                                        <pubDate>Thu, 15 Jan 2026 21:13:34 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Jan 2026 15:37:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                <cf:isPaid>false</cf:isPaid>
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                                                            <media:credit><![CDATA[Kaitlyn McLintock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kaitlyn McLintock wearing Makeup by Mario Surrealskin Foundation]]></media:description>                                                            <media:text><![CDATA[Kaitlyn McLintock wearing Makeup by Mario Surrealskin Foundation]]></media:text>
                                <media:title type="plain"><![CDATA[Kaitlyn McLintock wearing Makeup by Mario Surrealskin Foundation]]></media:title>
                                                    </media:content>
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                            <![CDATA[
                            <article>
                                <p>When people find out I'm a beauty editor, they automatically assume I style my hair and wear a full face of makeup every day. In reality, that couldn't be further from the truth. I'm constantly surrounded by beauty products (I mean that quite literally—you should see my work setup!), and I have to test hundreds of them per year. I try to keep things simple where I can, so my personal beauty routine is quite straightforward. That means that I allow my natural wavy hair texture do its thing and rarely wear <a href="https://www.whowhatwear.com/best-foundations">foundation</a> most days.</p><p>Recently, however, I experienced the worst <a href="https://www.whowhatwear.com/best-skincare-products-for-rosacea">rosacea</a> flare-up, and my skin was red, textured, and irritated. When this happens, I break my no-makeup streak and reach for one of my tried-and-true, <a href="https://www.whowhatwear.com/best-foundations-for-rosacea">rosacea-friendly foundations</a>. This time, though, I decided to try a new formula that's been sitting on my desk for who knows how long. Spoiler alert: I was obsessed with how smooth, even, and blurred it made my skin look, so I wore it the next day and the next… You get it. Since then, I've earned quite a few "You have great skin" compliments. Really, it's this sneaky, natural-looking foundation making my skin look better than it actually does. Ahead, find out which foundation it is and see my before-and-after pictures. </p>        <div class="featured_product_block featured_block_standard" data-id="fe448f35-4804-41e3-9b07-aa95290adb6b">            <a href="https://go.linkby.com/OISXEQOE/products/surrealskin-natural-finish-foundation?variant=42361875923009" data-model-name="SurrealSkin Natural Finish Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9eYnbwRGDUBVEhdKGXuCF.jpg" alt="Surrealskin® Natural Finish Foundation - 8 N" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">SurrealSkin Natural Finish Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here it is—Makeup by Mario's SurrealSkin Foundation. It feels weightless on the skin, offers medium coverage, and sets to a natural-looking finish. When I say "natural," I mean it. This foundation has a second-skin effect. It doesn't look too matte or too dewy. It's the perfect in-between. </p><p>It's moisturizing <em>and</em> oil-controlling, so it keeps the skin smooth, even, and balanced all day. It's also sweat- and humidity-resistant, so you don't have to worry about it slipping, smudging, or sliding off your skin at any point. The best part, though, is its softening, blurring effect. Pores? I can't find them. Fine lines? Not here. It's all thanks to micro-powders, which are suspended in the formula and self-set on the skin. </p><p>It's one of those rare foundations that's perfectly balanced in coverage, finish, and formula. It's like the makeup equivalent of finding a unicorn. If you still need proof of its efficacy, keep scrolling. </p></p>                </div>                            </div>        </div><h2 id="before-2">Before</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="uiHBHH8AbkJdTmmcnm76y8" name="Before" alt="Beauty editor Kaitlyn McLintock before wearing Makeup by Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/uiHBHH8AbkJdTmmcnm76y8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>You can see how red my skin is from a rosacea flare-up. I also see texture, hyperpigmentation, and some serious dullness. I blame it on the cold winter air. </p><h2 id="after-2">After</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kvZsbR3UF7FvpZwoqG8VAB" name="After" alt="Beauty editor Kaitlyn McLintock after wearing Makeup by Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/kvZsbR3UF7FvpZwoqG8VAB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>I took this picture after applying one thin coat of the foundation. As you can see, my redness is dramatically reduced, and my skin looks smooth, even, and blurred. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tKrWtx9JVP6vHap5QuKQQk" name="IMG_1790" alt="Kaitlyn McLintock wearing Makeup By Mario SurrealSkin Foundation." src="https://cdn.mos.cms.futurecdn.net/tKrWtx9JVP6vHap5QuKQQk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Kaitlyn McLintock)</span></figcaption></figure><p>Here's another picture in different lighting. It's so natural looking, IMO! </p><h2 id="shop-5-more-of-my-fave-makeup-products-2">Shop 5 More of My Fave Makeup Products</h2>        <div class="featured_product_block featured_block_standard" data-id="97a79126-2e14-47b9-ae79-041445eddecc">            <a href="https://www.qvc.com/rms-beauty-re-dimension-hydra-powder-refillable-blush-w-brush.product.A640062.html?sc=srch" data-model-name="Re-Dimension Hydra Powder Refillable Blush W/ Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:88.90%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rQmqGUVZs95pt2ZcCr42i5.webp" alt="Rms Beauty Re-Dimension Hydra Powder Refillable Blush W/ Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RMS Beauty</div>                                        <div class="featured__title">Re-Dimension Hydra Powder Refillable Blush W/ Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Part blush, part highlighter, this product gives my skin a much-needed glow.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="686ab09e-1222-462a-963c-2505081af99a">            <a href="https://www.sephora.com/product/P517483?skuId=2895969" data-model-name="Pocket Blush Buildable Hydrating Cream Blush in Toasted Teddy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KnBQ5puroWsPMS8fZnY7SA.jpg" alt="Pocket Blush Buildable Hydrating Cream Blush - Sleepy Girl - Soft Mauve" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush Buildable Hydrating Cream Blush in Toasted Teddy</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm also obsessed with Rhode's Pocket Blush in Toasted Teddy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="304fb9d1-5010-4bdb-aecd-5a9a19009da6">            <a href="https://www.ulta.com/p/extensionist-lengthening-curling-washable-mascara-pimprod2054818?sku=2647100&amp;cmpid=PS_Non!google!Product_Listing_Ads&amp;cagpspn=pla&amp;CATCI=&amp;CAAGID=&amp;CAWELAID=&amp;gad_source=1&amp;gad_campaignid=21811327857&amp;gbraid=0AAAAAD9rLH5TTqbzdTPI7K2mEvb2EX0zg&amp;gclid=CjwKCAiAvaLLBhBFEiwAYCNTf4x0TwXCDby430k6I7AzTjtM1q811ukrAuySC-evQJsf7HStnhg6_RoCxLcQAvD_BwE" data-model-name="Extensionist Lengthening and Curling Washable Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rQWhAcT8pT3iXMEto9xFHC.png" alt="Extensionist Lengthening and Curling Washable Mascara - Blackest Black" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal</div>                                        <div class="featured__title">Extensionist Lengthening and Curling Washable Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>While I'm not wearing any mascara in the pictures above, I've been loving this one lately. It's <a href="https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review">Kendall Jenner approved</a> and gives my lashes extension-level length. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="36a89a2d-f804-4d6d-831f-bf1c1723840e">            <a href="https://www.sephora.com/product/P456107" data-model-name="Skin Fetish: Sublime Perfection Blurring Under Eye Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pMFtwFcgkXryWzntvbGh3J.jpg" alt="Skin Fetish: Sublime Perfection Blurring Under Eye Powder - Pink" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish: Sublime Perfection Blurring Under Eye Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This powder makes my under-eyes look autocorrected. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6787b49e-a667-4ed1-a5bd-87087f15c6cc">            <a href="https://www.sephora.com/product/glossybounce-high-shine-hydrating-lip-gloss-oil-P507492?skuId=2691434&amp;icid2=products%20grid:p507492:product" data-model-name="Glossybounce High-Shine Hydrating Lip Gloss Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SWeJ6QWdJwHupbdcnyPkTM.png" alt="Glossybounce™ High-Shine Hydrating Lip Gloss Oil - Burst" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Glossybounce High-Shine Hydrating Lip Gloss Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This lip gloss is hydrating and nonsticky and comes in the prettiest shades. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Secret's Out—Armani's Luminous Silk Foundation Got a Revamp, and It's Even Better Than I Could Have Imagined ]]></title>
                                                                                                <dc:content><![CDATA[ <p>On the prowl for a <a href="https://www.whowhatwear.com/best-noncomedogenic-foundations" target="_blank">noncomedogenic foundation </a>that's not overly dewy or matte? Look no further than Luminous Silk. Craving a natural, skin-like finish that doesn't look like you're wearing foundation at all? Again, Luminous Silk reigns supreme. Hoping for buildable coverage that photographs like a dream and doesn't slide off your face by midday? I think you know what my answer's going to be. </p><p><a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-natural-glow-blurring-foundation-with-24-hour-wear/8688069" target="_blank">Armani Beauty's Luminous Silk Foundation</a> is one of the most iconic complexion products in the game, beloved by makeup artists, aestheticians, and beauty editors alike since its initial launch over 25 years ago. "Probably my longest, most reliable relationship that I have with a product," celebrity makeup artist <a href="https://www.instagram.com/makeupxka/?hl=en" target="_blank"><u>Kelli Anne Sewell</u></a> gushed during our <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank"><u>WWW 100 Beauty Awards</u></a>. For my own wedding this year, my long-wear foundation pick was a no-brainer—Luminous Silk, all the way. </p><p>So when I heard that the brand decided to reformulate such a hero, I (along with plenty of other Luminous Silk loyalists) was a bit hesitant to give up my precious OG bottle. The previous formula was already pretty effing spectacular; why reinvent the wheel? Yet after testing the new-and-improved Luminous Silk for months and learning firsthand about the development process, I can attest that the upgraded foundation completely exceeds expectations. And I'm not the only one who's on board. Scroll ahead to discover why makeup artists and even hard-to-please <a href="https://www.reddit.com/r/Sephora/comments/1pw4rqu/armani_luminous_silk_reformulation_initial/" target="_blank"><u>Redditors</u></a> also declare it a new icon, along with my personal testing results. </p><h2 class="article-body__section" id="section-the-formula"><span>The Formula </span></h2><p>Rest assured the buildable, long-wearing capabilities of this foundation remain the same—if not better. It features a new "liquid silk" technology to replace the formula's patented "micro-fil" pigments that, according to the brand's head of makeup R&amp;D, <strong>Rena Hayashi</strong>, offers even more long-lasting performance. "It is a unique oil blend with advanced fillers," she tells me of the high-tech addition. Like the name suggests, the blend creates a smooth, velvety effect that looks just like—you guessed it!—liquid silk. </p>        <div class="featured_product_block featured_block_standard" data-id="bea3c4a0-a8bd-4e01-b560-6bf61d8731d8">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-natural-glow-blurring-foundation-with-24-hour-wear/8688069" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6WKpGufKb9dEmeyiTHoDaT.jpg" alt="Luminous Silk Natural Glow Blurring Foundation With 24-Hour Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Speaking of pigments, Armani also expanded the shade range, creating 18 new iterations for a total of 44 gorgeous hues. "A new green pigment has allowed us to expand the shade range for those with olive undertones, providing a more accurate match," Hayashi explains. "Additionally, an ultramarine blue pigment was incorporated into our deeper shades. This innovation helps to enhance luminosity and intensity in the makeup finish. … Each shade has a unique receipt, just like each skin tone is unique." </p><p>The ingredients themselves are still noncomedogenic, but the new formula does come spiked with more hydrating skincare players, namely <a href="https://www.whowhatwear.com/best-glycerin-skincare-products" target="_blank">glycerin</a> and <a href="https://www.whowhatwear.com/niacinamide" target="_blank">niacinamide</a>. "Consumer needs evolve day by day," Hayashi shares. And in today's market, skin-caring benefits are no longer a perk for makeup formulas—they're expected. "On top of beautiful makeup finishes, the consumer is now expecting products that are caring to the skin," Hayashi adds. Rest assured, though: That finish stays perfectly luminous. </p><h2 class="article-body__section" id="section-the-application-and-wear-time"><span>The Application and Wear Time</span></h2><p>The best thing about Luminous Silk is, hands down, its weightless, filter-like finish. There's a reason celebrity makeup artists consider it a godsend for red carpet events! That said, <a href="https://www.instagram.com/cgonzalezbeauty/?hl=en" target="_blank"><u>Carolina Gonzalez</u></a> (who frequently paints the faces of <a href="https://www.whowhatwear.com/tag/sabrina-carpenter" target="_blank">Sabrina Carpenter</a>, <a href="https://www.whowhatwear.com/tag/gigi-hadid" target="_blank">Gigi Hadid</a>, and <a href="https://www.whowhatwear.com/fashion/cover-features/hailee-steinfeld" target="_blank">Hailee Steinfeld</a>) has noticed even better improvements to the finish and payoff. "What I noticed with the old formula was that it sometimes picked up texture," she admits. "I would usually just add a bit of powder if I felt some texture was being emphasized since it was so luminous." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4284px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XPjtcqcKi2Y8NDNJfp2LuY" name="IMG_9068" alt="A photo comparing the old and new Armani Luminous Silk Foundations" src="https://cdn.mos.cms.futurecdn.net/XPjtcqcKi2Y8NDNJfp2LuY-1920-80.jpg" mos="" align="middle" fullscreen="" width="4284" height="5712" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The new (L) and old (R) Luminous Silk Foundations side by side </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>The new formula (which Gonzalez has had in her kit since July—"Lucky me!" she quips) boasts a noticeably smoother consistency that settles effortlessly—appearing like the best version of your skin. "I feel like it doesn’t pick up texture in the same way," she shares. "At the same time, it still feels moisturizing and wears beautifully throughout the day." </p><p>The new version lasts even longer than the OG bottle (as if that were even possible!). "The old formula also wore well, but I didn’t realize this new one is long-wear for up to 24 hours, which is definitely an added bonus," Gonzalez says. I can personally attest to its extra longevity—more on my experience in just a moment—and so can other shoppers, who swear by it from sunup to sundown. "I did my usual primer, setting powder, and setting spray and this lasted till freaking 9 p.m. when I took it off (since 6 a.m.)," one <a href="https://www.reddit.com/r/Sephora/comments/1q315vn/guyyyyyys_the_armani_luminous_silk_foundation/" target="_blank"><u>Reddit user writes</u></a>. </p><h2 class="article-body__section" id="section-my-experience-and-results"><span>My Experience and Results </span></h2><p>As I mentioned, Luminous Silk is my ride-or-die foundation. I wore it on my own wedding day this past November, if that tells you anything about my obsession! I was able to swatch the top-secret upgrade over the summer, but it wasn't until December that I finally snagged a full-size bottle. I applied it on my busiest workday—a back-to-back meeting schedule followed by a late-night holiday party—and from there I was hooked. </p><p>Like Gonzalez mentioned, the application is incredible, instantly covering up redness and uneven texture while leaving behind a veil of luminosity. I don't even need to follow up with powder; the foundation alone—plus a touch of <a href="https://www.whowhatwear.com/beauty/makeup/best-creamy-concealers" target="_blank">concealer</a> under my eyes and around my nose—is enough to keep me looking velvety all day long. I'll dispense one pump on my hand, swirl a dense complexion brush into the product until all its bristles are well-coated, then stipple the foundation on my skin in thin layers. This way, I can have more control over the coverage and ensure I don't wind up with globs of product. (Gonzalez herself <a href="https://www.whowhatwear.com/beauty/makeup/artist-pass-carolina-gonzalez" target="_blank">cosigns the technique</a>!)</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:192.89%;"><img id="RuAChVvKsXVGW9hNZpZSvB" name="Before:After" alt="Photos of Jamie Schneider before and after using Armani's new Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/RuAChVvKsXVGW9hNZpZSvB-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1736" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I'm wearing the shade 4.1. </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>Post-holidays, my skin has been acting up with inflammation and breakouts pebbled along my forehead and chin (which I'm chalking up to an influx of holiday sweets and champagne), but one to two layers of this foundation is all I need to mask the redness and congestion. In fact, the very same day I took this picture above, a colleague later complimented me on my glowing skin. I have to say it felt like sorcery. </p><p>Interestingly, I do find the new foundation to have a slightly stronger scent. It's not overwhelming by any means, but it does have a noticeably fresh, powdery aroma. I find that the whisper of fragrance goes away as the product dries down (within minutes), but it's something to call out if you prefer a 100% fragrance-free complexion product. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/gPnYB2gjzythty9N8mygj7/IMG_9077.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/gPnYB2gjzythty9N8mygj7/IMG_9077.mp4"></video></div><p>Overall, I'd say the new Luminous Silk Foundation doesn't just measure up to the cult fave—it somehow performs even better. The luxury price point is certainly nothing to scoff at, but if you were down to drop $69 on the iconic foundation before, I assure you that you'll fall just as hard for the new-and-improved version. Even Luminous Silk haters (the very few that there are) have <a href="https://www.reddit.com/r/Sephora/comments/1q315vn/guyyyyyys_the_armani_luminous_silk_foundation/" target="_blank"><u>praised the updated formula</u></a>, which is how you know a revamp's been done right. You simply must see the butter-skin results for yourself, but for those who remain on the fence, allow Gonzalez to have the final word: "If you think that it couldn't get better than what you already have, it did!"</p><h2 class="article-body__section" id="section-shop-the-new-luminous-silk-foundation"><span>Shop the New Luminous Silk Foundation</span></h2>        <div class="featured_product_block featured_block_standard" data-id="c2850271-bad6-4476-aa09-2d7e3e5c24e2">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-natural-glow-blurring-foundation-with-24-hour-wear/8688069" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6WKpGufKb9dEmeyiTHoDaT.jpg" alt="Luminous Silk Natural Glow Blurring Foundation With 24-Hour Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-shop-more-armani-beauty-must-haves"><span>Shop More Armani Beauty Must-Haves </span></h2>        <div class="featured_product_block featured_block_standard" data-id="c3908cc3-c3ab-4aed-aad6-5e54086d2dcc">            <a href="https://www.nordstrom.com/s/luminous-silk-hydrating-brightening-concealer/5536888" data-model-name="Luminous Silk Hydrating &amp; Brightening Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7FYGqAvqD6RH5Nct7srBVT.jpg" alt="Luminous Silk Hydrating &amp; Brightening Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Hydrating &amp; Brightening Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Trust, the concealer version is just as gloriously creamy. It never settles into fine lines or winds up looking cakey. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4b5cffc2-7f0b-404f-b5d4-0b7d7f1fa0da">            <a href="https://www.nordstrom.com/s/armani-beauty-eye-tint-longwear-liquid-eyeshadow/7491479" data-model-name="Eye Tint Longwear Liquid Eyeshadow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TGjvUJKPpr64FGVZ6s3nxc.jpg" alt="Eye Tint Longwear Liquid Eyeshadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Eye Tint Longwear Liquid Eyeshadow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Armani's Eye Tints are <em>so good</em>. That pointed tip allows you to use it for precise eyeliner looks, or you can tap the flat side on your lids for an allover wash of color. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="65fc271d-dc06-481f-a8d9-8cb8d7127846">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-liquid-blush-cheek-tint/7853678" data-model-name="Luminous Silk Liquid Blush Cheek Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/A9Qeake2QgZSHScpgdkqEo.jpg" alt="Luminous Silk Liquid Blush Cheek Tint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Liquid Blush Cheek Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If a doll-like, <a href="https://www.whowhatwear.com/beauty/makeup/sabrina-carpenter-blush-combo" target="_blank">Sabrina Carpenter–esque blush</a> is what you're after, you should probably own at least one Armani Cheek Tint. Carpenter uses a combo of Bold Pink and Delicate Mauve, if you're curious! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d22cd1af-9da7-4295-9559-a1e6333a6368">            <a href="https://www.nordstrom.com/s/luminous-silk-cheek-tint-shine-liquid-blush/8256271" data-model-name="Luminous Silk Cheek Tint Shine Liquid Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wXfvEU2tLoegtVkDKgsrdT.jpg" alt="Luminous Silk Cheek Tint Shine Liquid Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Cheek Tint Shine Liquid Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A cross between blush and highlighter, this radiant-finish tint will make your cheekbones<a href="https://www.whowhatwear.com/beauty/makeup/disco-blush-trend" target="_blank"> dazzle like a mirror ball</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c8784432-1c22-4e9e-b896-efa1362ca607">            <a href="https://www.nordstrom.com/s/armani-beauty-skin-tint-tinted-serum/8389271" data-model-name="Skin Tint Tinted Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hQARGWqjF7PyrY9NR9LgVT.jpg" alt="Skin Tint Tinted Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Skin Tint Tinted Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Perfect sheer coverage that actually stays put. On light makeup days, this <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tint</a> is an absolute staple! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1c427b0d-cb57-4db3-a96d-f7ff254d78ac">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-acqua-highlighter/8104212" data-model-name="Luminous Silk Acqua Highlighter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aBxWKiuADdoQyaWSk9CDaT.jpg" alt="Luminous Silk Acqua Highlighter" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Acqua Highlighter</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If I'm wearing makeup, I'm wearing this liquid highlighter. No exceptions. You might not consider it a must-have product, but when I apply on my lids, cheekbones, and Cupid's bow, it gives me that glistening, dewy freshness I'm always craving. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6ab55a1f-d2d3-4f0c-b438-b95d4541aaec">            <a href="https://www.nordstrom.com/s/armani-beauty-lip-power-long-lasting-satin-lipstick/5849975" data-model-name="Lip Power Long-Lasting Satin Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ieh2RUJJk9zvmUfJSAT6Ue.jpg" alt="Lip Power Long-Lasting Satin Lipstick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Lip Power Long-Lasting Satin Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll always layer on this long-wearing lippie before an important event. Pro tip I once <a href="https://www.whowhatwear.com/beauty/makeup/artist-pass-carolina-gonzalez" target="_blank">learned from Gonzalez</a>: Use a deeper shade with a small eyeliner brush to contour the perimeter of your lips. Such a game changer. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation</link>
                                                                            <description>
                            <![CDATA[ Celeb makeup artists and hard-to-please Redditors agree. ]]>
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                                                                        <pubDate>Sat, 10 Jan 2026 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider; Armani Beauty ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo collage of Jamie Schneider testing Armani&#039;s new Luminous Silk Foundation]]></media:description>                                                            <media:text><![CDATA[Photo collage of Jamie Schneider testing Armani&#039;s new Luminous Silk Foundation]]></media:text>
                                <media:title type="plain"><![CDATA[Photo collage of Jamie Schneider testing Armani&#039;s new Luminous Silk Foundation]]></media:title>
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                                <p>On the prowl for a <a href="https://www.whowhatwear.com/best-noncomedogenic-foundations" target="_blank">noncomedogenic foundation </a>that's not overly dewy or matte? Look no further than Luminous Silk. Craving a natural, skin-like finish that doesn't look like you're wearing foundation at all? Again, Luminous Silk reigns supreme. Hoping for buildable coverage that photographs like a dream and doesn't slide off your face by midday? I think you know what my answer's going to be. </p><p><a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-natural-glow-blurring-foundation-with-24-hour-wear/8688069" target="_blank">Armani Beauty's Luminous Silk Foundation</a> is one of the most iconic complexion products in the game, beloved by makeup artists, aestheticians, and beauty editors alike since its initial launch over 25 years ago. "Probably my longest, most reliable relationship that I have with a product," celebrity makeup artist <a href="https://www.instagram.com/makeupxka/?hl=en" target="_blank"><u>Kelli Anne Sewell</u></a> gushed during our <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank"><u>WWW 100 Beauty Awards</u></a>. For my own wedding this year, my long-wear foundation pick was a no-brainer—Luminous Silk, all the way. </p><p>So when I heard that the brand decided to reformulate such a hero, I (along with plenty of other Luminous Silk loyalists) was a bit hesitant to give up my precious OG bottle. The previous formula was already pretty effing spectacular; why reinvent the wheel? Yet after testing the new-and-improved Luminous Silk for months and learning firsthand about the development process, I can attest that the upgraded foundation completely exceeds expectations. And I'm not the only one who's on board. Scroll ahead to discover why makeup artists and even hard-to-please <a href="https://www.reddit.com/r/Sephora/comments/1pw4rqu/armani_luminous_silk_reformulation_initial/" target="_blank"><u>Redditors</u></a> also declare it a new icon, along with my personal testing results. </p><h2 class="article-body__section" id="section-the-formula"><span>The Formula </span></h2><p>Rest assured the buildable, long-wearing capabilities of this foundation remain the same—if not better. It features a new "liquid silk" technology to replace the formula's patented "micro-fil" pigments that, according to the brand's head of makeup R&amp;D, <strong>Rena Hayashi</strong>, offers even more long-lasting performance. "It is a unique oil blend with advanced fillers," she tells me of the high-tech addition. Like the name suggests, the blend creates a smooth, velvety effect that looks just like—you guessed it!—liquid silk. </p>        <div class="featured_product_block featured_block_standard" data-id="bea3c4a0-a8bd-4e01-b560-6bf61d8731d8">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-natural-glow-blurring-foundation-with-24-hour-wear/8688069" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6WKpGufKb9dEmeyiTHoDaT.jpg" alt="Luminous Silk Natural Glow Blurring Foundation With 24-Hour Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Speaking of pigments, Armani also expanded the shade range, creating 18 new iterations for a total of 44 gorgeous hues. "A new green pigment has allowed us to expand the shade range for those with olive undertones, providing a more accurate match," Hayashi explains. "Additionally, an ultramarine blue pigment was incorporated into our deeper shades. This innovation helps to enhance luminosity and intensity in the makeup finish. … Each shade has a unique receipt, just like each skin tone is unique." </p><p>The ingredients themselves are still noncomedogenic, but the new formula does come spiked with more hydrating skincare players, namely <a href="https://www.whowhatwear.com/best-glycerin-skincare-products" target="_blank">glycerin</a> and <a href="https://www.whowhatwear.com/niacinamide" target="_blank">niacinamide</a>. "Consumer needs evolve day by day," Hayashi shares. And in today's market, skin-caring benefits are no longer a perk for makeup formulas—they're expected. "On top of beautiful makeup finishes, the consumer is now expecting products that are caring to the skin," Hayashi adds. Rest assured, though: That finish stays perfectly luminous. </p><h2 class="article-body__section" id="section-the-application-and-wear-time"><span>The Application and Wear Time</span></h2><p>The best thing about Luminous Silk is, hands down, its weightless, filter-like finish. There's a reason celebrity makeup artists consider it a godsend for red carpet events! That said, <a href="https://www.instagram.com/cgonzalezbeauty/?hl=en" target="_blank"><u>Carolina Gonzalez</u></a> (who frequently paints the faces of <a href="https://www.whowhatwear.com/tag/sabrina-carpenter" target="_blank">Sabrina Carpenter</a>, <a href="https://www.whowhatwear.com/tag/gigi-hadid" target="_blank">Gigi Hadid</a>, and <a href="https://www.whowhatwear.com/fashion/cover-features/hailee-steinfeld" target="_blank">Hailee Steinfeld</a>) has noticed even better improvements to the finish and payoff. "What I noticed with the old formula was that it sometimes picked up texture," she admits. "I would usually just add a bit of powder if I felt some texture was being emphasized since it was so luminous." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4284px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XPjtcqcKi2Y8NDNJfp2LuY" name="IMG_9068" alt="A photo comparing the old and new Armani Luminous Silk Foundations" src="https://cdn.mos.cms.futurecdn.net/XPjtcqcKi2Y8NDNJfp2LuY-1920-80.jpg" mos="" align="middle" fullscreen="" width="4284" height="5712" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The new (L) and old (R) Luminous Silk Foundations side by side </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>The new formula (which Gonzalez has had in her kit since July—"Lucky me!" she quips) boasts a noticeably smoother consistency that settles effortlessly—appearing like the best version of your skin. "I feel like it doesn’t pick up texture in the same way," she shares. "At the same time, it still feels moisturizing and wears beautifully throughout the day." </p><p>The new version lasts even longer than the OG bottle (as if that were even possible!). "The old formula also wore well, but I didn’t realize this new one is long-wear for up to 24 hours, which is definitely an added bonus," Gonzalez says. I can personally attest to its extra longevity—more on my experience in just a moment—and so can other shoppers, who swear by it from sunup to sundown. "I did my usual primer, setting powder, and setting spray and this lasted till freaking 9 p.m. when I took it off (since 6 a.m.)," one <a href="https://www.reddit.com/r/Sephora/comments/1q315vn/guyyyyyys_the_armani_luminous_silk_foundation/" target="_blank"><u>Reddit user writes</u></a>. </p><h2 class="article-body__section" id="section-my-experience-and-results"><span>My Experience and Results </span></h2><p>As I mentioned, Luminous Silk is my ride-or-die foundation. I wore it on my own wedding day this past November, if that tells you anything about my obsession! I was able to swatch the top-secret upgrade over the summer, but it wasn't until December that I finally snagged a full-size bottle. I applied it on my busiest workday—a back-to-back meeting schedule followed by a late-night holiday party—and from there I was hooked. </p><p>Like Gonzalez mentioned, the application is incredible, instantly covering up redness and uneven texture while leaving behind a veil of luminosity. I don't even need to follow up with powder; the foundation alone—plus a touch of <a href="https://www.whowhatwear.com/beauty/makeup/best-creamy-concealers" target="_blank">concealer</a> under my eyes and around my nose—is enough to keep me looking velvety all day long. I'll dispense one pump on my hand, swirl a dense complexion brush into the product until all its bristles are well-coated, then stipple the foundation on my skin in thin layers. This way, I can have more control over the coverage and ensure I don't wind up with globs of product. (Gonzalez herself <a href="https://www.whowhatwear.com/beauty/makeup/artist-pass-carolina-gonzalez" target="_blank">cosigns the technique</a>!)</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:192.89%;"><img id="RuAChVvKsXVGW9hNZpZSvB" name="Before:After" alt="Photos of Jamie Schneider before and after using Armani's new Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/RuAChVvKsXVGW9hNZpZSvB-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1736" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">I'm wearing the shade 4.1. </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>Post-holidays, my skin has been acting up with inflammation and breakouts pebbled along my forehead and chin (which I'm chalking up to an influx of holiday sweets and champagne), but one to two layers of this foundation is all I need to mask the redness and congestion. In fact, the very same day I took this picture above, a colleague later complimented me on my glowing skin. I have to say it felt like sorcery. </p><p>Interestingly, I do find the new foundation to have a slightly stronger scent. It's not overwhelming by any means, but it does have a noticeably fresh, powdery aroma. I find that the whisper of fragrance goes away as the product dries down (within minutes), but it's something to call out if you prefer a 100% fragrance-free complexion product. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/gPnYB2gjzythty9N8mygj7/IMG_9077.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/gPnYB2gjzythty9N8mygj7/IMG_9077.mp4"></video></div><p>Overall, I'd say the new Luminous Silk Foundation doesn't just measure up to the cult fave—it somehow performs even better. The luxury price point is certainly nothing to scoff at, but if you were down to drop $69 on the iconic foundation before, I assure you that you'll fall just as hard for the new-and-improved version. Even Luminous Silk haters (the very few that there are) have <a href="https://www.reddit.com/r/Sephora/comments/1q315vn/guyyyyyys_the_armani_luminous_silk_foundation/" target="_blank"><u>praised the updated formula</u></a>, which is how you know a revamp's been done right. You simply must see the butter-skin results for yourself, but for those who remain on the fence, allow Gonzalez to have the final word: "If you think that it couldn't get better than what you already have, it did!"</p><h2 class="article-body__section" id="section-shop-the-new-luminous-silk-foundation"><span>Shop the New Luminous Silk Foundation</span></h2>        <div class="featured_product_block featured_block_standard" data-id="c2850271-bad6-4476-aa09-2d7e3e5c24e2">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-natural-glow-blurring-foundation-with-24-hour-wear/8688069" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6WKpGufKb9dEmeyiTHoDaT.jpg" alt="Luminous Silk Natural Glow Blurring Foundation With 24-Hour Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-shop-more-armani-beauty-must-haves"><span>Shop More Armani Beauty Must-Haves </span></h2>        <div class="featured_product_block featured_block_standard" data-id="c3908cc3-c3ab-4aed-aad6-5e54086d2dcc">            <a href="https://www.nordstrom.com/s/luminous-silk-hydrating-brightening-concealer/5536888" data-model-name="Luminous Silk Hydrating &amp; Brightening Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7FYGqAvqD6RH5Nct7srBVT.jpg" alt="Luminous Silk Hydrating &amp; Brightening Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Hydrating &amp; Brightening Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Trust, the concealer version is just as gloriously creamy. It never settles into fine lines or winds up looking cakey. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="4b5cffc2-7f0b-404f-b5d4-0b7d7f1fa0da">            <a href="https://www.nordstrom.com/s/armani-beauty-eye-tint-longwear-liquid-eyeshadow/7491479" data-model-name="Eye Tint Longwear Liquid Eyeshadow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TGjvUJKPpr64FGVZ6s3nxc.jpg" alt="Eye Tint Longwear Liquid Eyeshadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Eye Tint Longwear Liquid Eyeshadow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Armani's Eye Tints are <em>so good</em>. That pointed tip allows you to use it for precise eyeliner looks, or you can tap the flat side on your lids for an allover wash of color. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="65fc271d-dc06-481f-a8d9-8cb8d7127846">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-liquid-blush-cheek-tint/7853678" data-model-name="Luminous Silk Liquid Blush Cheek Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/A9Qeake2QgZSHScpgdkqEo.jpg" alt="Luminous Silk Liquid Blush Cheek Tint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Liquid Blush Cheek Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If a doll-like, <a href="https://www.whowhatwear.com/beauty/makeup/sabrina-carpenter-blush-combo" target="_blank">Sabrina Carpenter–esque blush</a> is what you're after, you should probably own at least one Armani Cheek Tint. Carpenter uses a combo of Bold Pink and Delicate Mauve, if you're curious! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d22cd1af-9da7-4295-9559-a1e6333a6368">            <a href="https://www.nordstrom.com/s/luminous-silk-cheek-tint-shine-liquid-blush/8256271" data-model-name="Luminous Silk Cheek Tint Shine Liquid Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wXfvEU2tLoegtVkDKgsrdT.jpg" alt="Luminous Silk Cheek Tint Shine Liquid Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Cheek Tint Shine Liquid Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A cross between blush and highlighter, this radiant-finish tint will make your cheekbones<a href="https://www.whowhatwear.com/beauty/makeup/disco-blush-trend" target="_blank"> dazzle like a mirror ball</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c8784432-1c22-4e9e-b896-efa1362ca607">            <a href="https://www.nordstrom.com/s/armani-beauty-skin-tint-tinted-serum/8389271" data-model-name="Skin Tint Tinted Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hQARGWqjF7PyrY9NR9LgVT.jpg" alt="Skin Tint Tinted Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Skin Tint Tinted Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Perfect sheer coverage that actually stays put. On light makeup days, this <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tint</a> is an absolute staple! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1c427b0d-cb57-4db3-a96d-f7ff254d78ac">            <a href="https://www.nordstrom.com/s/armani-beauty-luminous-silk-acqua-highlighter/8104212" data-model-name="Luminous Silk Acqua Highlighter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aBxWKiuADdoQyaWSk9CDaT.jpg" alt="Luminous Silk Acqua Highlighter" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Luminous Silk Acqua Highlighter</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If I'm wearing makeup, I'm wearing this liquid highlighter. No exceptions. You might not consider it a must-have product, but when I apply on my lids, cheekbones, and Cupid's bow, it gives me that glistening, dewy freshness I'm always craving. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6ab55a1f-d2d3-4f0c-b438-b95d4541aaec">            <a href="https://www.nordstrom.com/s/armani-beauty-lip-power-long-lasting-satin-lipstick/5849975" data-model-name="Lip Power Long-Lasting Satin Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ieh2RUJJk9zvmUfJSAT6Ue.jpg" alt="Lip Power Long-Lasting Satin Lipstick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ARMANI beauty</div>                                        <div class="featured__title">Lip Power Long-Lasting Satin Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll always layer on this long-wearing lippie before an important event. Pro tip I once <a href="https://www.whowhatwear.com/beauty/makeup/artist-pass-carolina-gonzalez" target="_blank">learned from Gonzalez</a>: Use a deeper shade with a small eyeliner brush to contour the perimeter of your lips. Such a game changer. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ From Blush Blocking to Cloud Skin—6 Makeup Trends That Are Poised to Overtake 2026 ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Every year brings new fashion and beauty movements that are, even if imperceptible to the general public, inspired by the state of the world around us. The <a href="https://www.whowhatwear.com/fashion/state-of-style-2025"><u>return of maximalist fashion and long hemlines in 2025</u></a> indicated economic turmoil, and one could interpret the slate-swipe from “clean girl” beauty to <a href="https://www.whowhatwear.com/beauty/subversive-spring-beauty"><u>grungy, messy makeup</u></a> as an artistic representation of global unrest. Using aesthetics as a means of self-expression is a tale as old as time, which explains why the <a href="https://www.whowhatwear.com/beauty/top-2025-beauty-trends"><u>beauty trends of 2025</u></a>—amid the throes of an American election year, no less—err on the side of bold colors and loud statements instead of subtlety.</p><p>Within the realm of beauty, <a href="https://www.whowhatwear.com/beauty/makeup"><u>makeup</u></a> is easily one of the most pronounced ways that aesthetic proclamations are made. <a href="https://www.whowhatwear.com/beauty/makeup/best-red-lipsticks"><u>Red lipstick</u></a> can convey liberation just as much as it insinuates sensuality, and so on and so forth. While we don’t have a crystal ball that will reveal the unknown cultural phenomena and fashion moments that will influence makeup in 2026, we <em>do</em> have a team of experienced celebrity makeup artists who study the shifting beauty landscape (and have valuable forecasts to share).</p><p><strong>“Fashion, right now, is all about subtle structure with little surprises, and beauty is mirroring that,”</strong> celebrity makeup artist and <a href="https://www.instagram.com/cielecosmetics/" target="_blank">Ciele Cosmetics</a> founder <a href="https://www.instagram.com/nikkideroest/" target="_blank"><u>Nikki DeRoest</u></a> tells Who What Wear. “I think people are gravitating toward looks that feel intentional but not overly polished.” Celebrity MUA <a href="https://www.instagram.com/makeupxka/" target="_blank"><u>Kelli Anne Sewell</u></a> is aligned, expecting <strong>“a lot of blurring, soft matte finishes, [plus] blushy complexion and lips”</strong> in the coming year.</p><p>From ethereal skin to color-punched pouts, the trends before us are less about “adding” to your look and more about “editing” your routine. Ahead, six makeup trends to hop on before they’re buzzy this year.</p><h2 class="article-body__section" id="section-the-top-makeup-trends-of-2026"><span>The Top Makeup Trends of 2026</span></h2><h3 class="article-body__section" id="section-blush-blocking"><span>Blush Blocking</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kx3kYeT4v7oxShBXfmJ873" name="Blush Blocking" alt="A collage of runway and content creator photos of the subjects wearing statement blush." src="https://cdn.mos.cms.futurecdn.net/kx3kYeT4v7oxShBXfmJ873-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DMdTmdYMe-N/?img_index=5" target="_blank">samimiro</a>)</span></figcaption></figure><p>Beauty lovers have been heavy-handed with their blush for the last two years, but these rosy pigments will be utilized in a more intentional, multitasking way this year. “2026 will be defined by a real ‘cheek-first’ approach to makeup,” explains DeRoest. <strong>“Blush isn’t just an accent anymore—it’s becoming the anchor of the entire look.” </strong></p><p>Whether flushy, <a href="https://www.whowhatwear.com/beauty/fragrance/baby-doll-fall-beauty-trend"><u>doll-like pinks</u></a> or deep, <a href="https://www.whowhatwear.com/beauty/makeup/berry-girl-summer-makeup-trend"><u>jammy swathes</u></a>, DeRoest is seeing “everything from soft, diffused color” to “more sculpted, lifted placements” trending upward for 2026. Think <a href="https://www.whowhatwear.com/beauty/makeup/toasted-blush-trend"><u>toasted blush</u></a> in the hollows of the cheekbones in lieu of bronzer (much like <a href="https://www.whowhatwear.com/beauty/skin/marianna-hewitt-favorite-beauty-products"><u>Marianna Hewitt’s “blonzer”</u></a> trick) and cream blush tapped onto the lips for a blurred, French-girl look (as demonstrated by <a href="https://www.whowhatwear.com/who-what-wear-podcast-mario-dedivanovic"><u>Mario Dedivanovic</u></a> in his <a href="https://www.whowhatwear.com/beauty/makeup/mario-dedivanovic-holiday-eye-makeup-tutorial"><u>party-ready makeup tutorial</u></a>). </p><h2 id="shop-the-trend">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="55792d0e-cea9-4823-bd65-d8e591542301">            <a href="https://www.sephora.com/product/flush-protect-spf-45-powder-blush-P517325" data-model-name="Flush &amp; Protect SPF 45+ Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eVtgPqG2ke2WVRaWpRDPJV.jpg" alt="Flush &amp; Protect Spf 45+ Powder Blush - Rush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ciele</div>                                        <div class="featured__title">Flush &amp; Protect SPF 45+ Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>“Ciele’s Flush &amp; Protect SPF 45+ [fits] this moment perfectly because they’re buildable, they blend beautifully, and they make the skin look alive while giving you sun defense at the same time,” says DeRoest.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="307634a8-81be-4c62-bbcb-84dd81fbf752">            <a href="https://credobeauty.com/products/baby-cheeks-blush-stick" data-model-name="Baby Cheeks Blush Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E7hhAEPWWyaEjWRoRA2CTV.png" alt="Baby Cheeks Blush Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Baby Cheeks Blush Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This was the very <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks"><u>best blush stick WWW editors tested</u></a> in 2025. It’s pigmented, easy to build, and available in an array of gorgeous, trendy shades. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="38445411-cabb-4116-8cdc-5b9c470b672d">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-cheek-tint-P511567" data-model-name="Cheek Tint Longwear Lightweight Liquid Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Nae6WJ79wuvuNmGfiC7TJV.png" alt="Cheek Tint Longwear Lightweight Liquid Blush - 53s Cosmic Pink" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani</div>                                        <div class="featured__title">Cheek Tint Longwear Lightweight Liquid Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you prefer a <a href="https://www.whowhatwear.com/beauty/makeup/best-liquid-blush'"><u>liquid blush formula</u></a>, we editors favor this Armani pick. Stars like <a href="https://www.whowhatwear.com/beauty/makeup/addison-rae-music-video-makeup"><u>Addison Rae</u></a> and <a href="https://www.whowhatwear.com/beauty/makeup/sabrina-carpenter-blush-combo"><u>Sabrina Carpenter</u></a> can’t stop wearing it either.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-cloud-skin"><span>Cloud Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pngAuhwM53SpGSG6DEeagg" name="Cloud Skin" alt="A collage of runway and content creator photos of the subjects wearing subtly lit, smooth complexion makeup." src="https://cdn.mos.cms.futurecdn.net/pngAuhwM53SpGSG6DEeagg-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DOvwXRlANWv/?img_index=1" target="_blank">fridacashflow</a>)</span></figcaption></figure><p>One thing that celebrity makeup artists make abundantly clear about 2026 is that complexions are going to look a lot less “wet” this year. “Skin will stay radiant, but the finish is evolving,” DeRoest explains. Though skincare may well still be in the “<a href="https://www.whowhatwear.com/beauty/skin/beauty-editor-mom-skincare-routine"><u>glass skin</u></a>” era, the makeup industry is leaving this shellacked look behind in favor of dreamier, blurrier, softly veiled skin. Sewell sees this as a direct response to the overly <a href="https://www.whowhatwear.com/editor-picks-makeup-for-dewy-skin"><u>dewy-skin trend</u></a> that’s steered the complexion ship in the last few years. <strong>“Glassy, glazed-doughnut skin is out, and soft blur is in,”</strong> she proclaims.</p><p>DeRoest describes this angelic, <a href="https://www.whowhatwear.com/cloud-skin"><u>cloud-like complexion trend</u></a> as a “smoother, gentler glow—like light bouncing off well-moisturized skin.” To achieve this look, reach for <a href="https://www.whowhatwear.com/best-skin-tints"><u>moisturizing skin tints</u></a> with a whisper of coverage or buildable foundations with natural or satin finishes. “If you want more dimension, layer a cream blush for radiance or use a small amount of powder to soften the finish,” DeRoest adds.</p><h2 id="shop-the-trend-2">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="4c56920f-4467-4324-87b7-dd02fe317337">            <a href="https://www.dermstore.com/p/u-beauty-the-super-tinted-hydrator-30ml-various-shades/13455763/" data-model-name="The Super Tinted Hydrator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LyaNNsuibKf7c9axDYe9sJ.jpg" alt="U Beauty the Super Tinted Hydrator 1 Fl. Oz (various Shades)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>U Beauty</div>                                        <div class="featured__title">The Super Tinted Hydrator</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This skin tint is pricey but oh so worth it. It has flexible shades that magically match different skin tones beautifully, and it offers a luminous look that looks lit-from-within, never greasy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="dd12edb0-4ca5-4a54-b2fd-4fdb10ab9b71">            <a href="https://www.sephora.com/product/tint-protect-medium-coverage-serum-foundation-spf-50-P507751" data-model-name="Tint &amp; Protect SPF 50+ Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pfunw3ERsMPEizr3GuP8pJ.jpg" alt="Tint &amp; Protect Medium Coverage Serum Foundation With Spf 50+ - 07 | Tan" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ciele</div>                                        <div class="featured__title">Tint &amp; Protect SPF 50+ Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>DeRoest calls the Ciele Tint and Protect Serum Foundation her “go-to” for that cloud skin effect. “It gives this fresh luminosity without masking your real complexion,” she explains. “Apply [it] with a sponge for a refined, silky glow.”</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="70cf1d8d-957f-4117-996c-81d6f60d1ea8">            <a href="https://theoutsidein.com/products/silk-serum-foundation" data-model-name="Silk Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qsjiWSmhZsr9eWnyoNKjmJ.jpg" alt="Silk Serum Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Silk Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>WWW senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-schneider"><u>Jamie Schneider</u></a> credits this <a href="https://www.whowhatwear.com/beauty/makeup/outside-in-silk-serum-foundation-review"><u>skincare-infused foundation</u></a> for her “lit-from-within” skin.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-feathered-finishes"><span>Feathered Finishes</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="yVACeCW9MF7i7AaFBnK2x3" name="Feathered Finishes" alt="A collage of runway photos and Kaia Gerber wearing blurred-finish makeup." src="https://cdn.mos.cms.futurecdn.net/yVACeCW9MF7i7AaFBnK2x3-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DR-OKk6kn0n/?img_index=1" target="_blank">kaiagerber</a>)</span></figcaption></figure><p>This isn’t a trend you can achieve with products; it’s one you accomplish through sheer technique. Luckily, it’s super beginner-friendly. <strong>“Feathered” makeup is marked by imperfect, blurred edges,</strong> <strong>and most makeup artists use their fingers to achieve this look. </strong>Sewell observed the subtle gradient of luminous blush into poreless skin and “bitten” lips all over the runways for 2026, and she expects it to be the next big thing this year. </p><p>The trick? Don’t be so precious about your placement. “Use your favorite lipstick on your cheek,” Sewell suggests, an “old-school” technique that offers a flushed, editorial look that never looks too exact. You can also achieve a feathered flush by “bringing your blush a bit higher on the face” or “sweeping it over the bridge of your nose for that soft, outdoor flush,” explains DeRoest. </p><p>This trend is perfectly aligned with the <a href="https://www.tiktok.com/discover/nina-park-makeup" target="_blank"><u>Nina Park makeup craze</u></a> sweeping TikTok right now, where creators try to re-create the celebrity makeup artist’s softly blurred celebrity makeup look. To achieve her blurred lip-and-cheek look, stipple lipstick onto the center of your lips before buffing it past your natural lip line for a blurred, effortless vibe (<a href="https://www.whowhatwear.com/beauty/makeup/best-french-makeup-brands"><u>very French</u></a>, might I add). Sweep luminous highlighters on with a fluffy brush, swap your sharpened lip liners for lip brushes, and smudge your eyeliner to your heart’s content for this trend—it’s all about that watercolor blend.</p><h2 id="shop-the-trend-3">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="2d461798-030b-475c-946a-f4c958154238">            <a href="https://www.ulta.com/p/cloudtopia-cheek-lip-mousse-pimprod2055750" data-model-name="Cloudtopia Cheek and Lip Mousse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cBf8sbKmiaeH7rcZEj6cTL.png" alt="Maybelline, Cloudtopia Cheek and Lip Mousse - Coral Illusion" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Cloudtopia Cheek and Lip Mousse</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sewell suggests Maybelline’s new Cloudtopia blush for this feathered, watercolor-like trend. “It has the whipped mousse texture that blurs your pores and gives you a nice matte finish,” she explains.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="876755c5-70dc-4e3a-9419-38e292725a73">            <a href="https://www.sephora.com/product/peptide-lip-shape-P517509" data-model-name="Peptide Lip Shape Contouring Lip Shaper" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xqSCxyC2VgEaDqCZQV27E.jpg" alt="Peptide Lip Shape Contouring Lip Shaper - Bend - Soft Peachy Beige" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Peptide Lip Shape Contouring Lip Shaper</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/tag/hailey-baldwin"><u>Hailey Bieber</u></a> clued us in on this trend when she launched the <a href="https://www.whowhatwear.com/beauty/makeup/hailey-bieber-quick-makeup-routine"><u>viral Rhode Lip Shape</u></a>, a softly contouring gel lip pencil that cannot be sharpened—always offering a blurred finish instead of crisp lines and sharp edges.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="e3257d63-dcc1-49cd-bb4e-dfb091665e0f">            <a href="https://www.violettefr.com/products/bisou-balm-amour-fou" data-model-name="Bisou Balm=" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:124.80%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GicjDjgH44mwJyZJKhJSN.jpg" alt="Bisou Balm - Amour Fou" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIOLETTE_FR</div>                                        <div class="featured__title">Bisou Balm=</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>There’s no better way to achieve delicately blurred, French-girl lips than with the Bisou Balm from French beauty brand Violette_Fr. Dab it onto your pout and gently tap the perimeter of your mouth with your finger. Très chic, non?</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-melted-matte-lips"><span>Melted Matte Lips</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="dHSx2m5oLbt5SSfzuaGBja" name="Melted Matte Lips" alt="A collage of runway and content creator photos of the subjects wearing blurred matte lips." src="https://cdn.mos.cms.futurecdn.net/dHSx2m5oLbt5SSfzuaGBja-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DRw0xyYjYgF/?hl=en&amp;img_index=1" target="_blank">mimixn</a>)</span></figcaption></figure><p>“Another big shift for next year is the return of the strong lip,” says DeRoest. <strong>“After all the soft, barely there color trends, people are craving a little punch—something that feels powerful and crisp, even if the application is still diffused and effortless,”</strong> she adds. I won’t say I told you so, but I <em>did</em> call the <a href="https://www.whowhatwear.com/beauty/makeup/resurrected-makeup-trends-2025"><u>return of 2016 makeup</u></a> this summer after watching music’s It girls don cut creases, blinding highlighter, and of course, <a href="https://www.whowhatwear.com/best-new-matte-liquid-lipsticks"><u>matte lipstick</u></a>, during the summer music festival gambit. However, this doesn’t mean that you have to resurrect your sandpaper-dry <a href="https://www.whowhatwear.com/best-liquid-lipsticks"><u>liquid lipsticks</u></a> from the <a href="https://www.whowhatwear.com/beauty/makeup/kylie-jenner-king-kylie-2016-makeup-collection"><u>King Kylie era</u></a>.</p><p>Matte formulas have massively improved in the past 10 years, which means that these lippies are (usually) no longer dehydrating. However, the “melted matte” look offers a bit of peekaboo radiance for a healthy, skin-forward look. “Keep things unfussy but bold,” DeRoest advises. “Apply your color, then tap the edges with your finger so it feels lived-in and cool instead of too perfect. It’s such an easy way to modernize a strong lip.” The feathered finish meets the 2016 lip—the perfectly undone upgrade this trend deserves after a 10-year hiatus. </p><h2 id="shop-the-trend-4">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="fbef151e-0614-4e72-a283-e04cae7a365f">            <a href="https://www.meritbeauty.com/products/signature-lip" data-model-name="Signature Lip" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pvP7ACYUGpPEGk2JtvybUf.jpg" alt="Signature Lip" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Signature Lip</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Merit’s Signature Lip is a weightless yet pigment-packed formula that offers the lips a kiss of hydration while preserving that satin-matte finish. It’s so comfortable you’ll entirely forget that you’re wearing it.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="49ff9dca-6651-4892-80ec-44f2edd2cc50">            <a href="https://www.ulta.com/p/soft-matte-lip-cream-lightweight-liquid-lipstick-xlsImpprod3020045" data-model-name="Soft Matte Lip Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XsctJSjPVW5SyTQwYuuAJF.png" alt="NYX Professional Makeup, Soft Matte Lip Cream Lightweight Liquid Lipstick - Cannes" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NYX Professional Makeup</div>                                        <div class="featured__title">Soft Matte Lip Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/best-drugstore-lipsticks"><u>drugstore option</u></a> is beauty-editor approved. The whipped texture leaves the lips looking and feeling comfortable, with a cloud-like, smooth finish.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="578724e0-8c05-44c8-9658-6e2b302b6044">            <a href="https://www.sephora.com/product/matte-revolution-lipstick-P433530" data-model-name="Matte Revolution Hydrating Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d3DLFXgEhwMcuAaNxNgZXf.jpg" alt="Matte Revolution Hydrating Lipstick - Hollywood Vixen" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Matte Revolution Hydrating Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Ask any WWW editor—this Charlotte Tilbury lipstick is the <a href="https://www.whowhatwear.com/best-lipsticks"><u>best matte lipstick</u></a> on the market. It’s anti-shine without feeling dry, pigment-packed, and instantly transforms you into an Old Hollywood silver-screen siren.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-maximalist-makeup"><span>Maximalist Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mNwTnGShL5fzXQcDRKdFxB" name="Maximalist Makeup" alt="A collage of Zara Larsson and creator-shot photos of maximalist makeup." src="https://cdn.mos.cms.futurecdn.net/mNwTnGShL5fzXQcDRKdFxB-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DRrpY6oDC5h/?hl=en&amp;img_index=1" target="_blank">zaralarsson</a>, @<a href="https://www.instagram.com/p/DDccYosNJQX/?img_index=3" target="_blank">lynda.florae</a>, @<a href="https://www.instagram.com/p/DOtawK8kdGY/" target="_blank">davidrazzano</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/makeup/zara-larsson-sophia-sinot-makeup-products"><u>Zara Larsson and Sophia Sinot</u></a> may be the 2026 whistleblowers, but <strong>maximalist makeup never really went anywhere—it’s just finally resurfacing after post-COVID years of “clean girl” beauty aesthetics. </strong>With the spring-slated release of<em> Euphoria</em>’s third season, we can expect an uptick in colorful, jewel-bedecked beauty looks as the year opens up—and with it new maximalist makeup trends that even we are not yet privy to.</p><p>If this trend in all its multicolored, glittering glory feels too grandiose for your everyday, try incorporating a sliver here and there: a hint of colorful eyeliner or a subtle stipple of fractal glitter eye shadow over a neutral base. You can also cherry-pick a few of the trends mentioned above—blurred finishes, no mascara, and a statement lip, like <a href="https://www.instagram.com/p/DDccYosNJQX/?img_index=3" target="_blank"><u>Florae’s glossy-lip look</u></a>—to achieve a maximalist editorial look, rather than <a href="https://www.instagram.com/p/DRrpY6oDC5h/?hl=en&amp;img_index=1" target="_blank"><u>Larsson’s glittery,</u></a><a href="https://www.instagram.com/p/DRrpY6oDC5h/?hl=en&amp;img_index=1" target="_blank"><u> tour-ready iterations</u></a>.</p><h2 id="shop-the-trend-5">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="625f19e4-3a92-467b-89be-f6a0b002be31">            <a href="https://www.sephora.com/product/danessa-myricks-colorfix-24-hour-cream-color-P468353" data-model-name="Colorfix Liquid Pigment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4gJAgF2hevk4XT5RJXDk26.jpg" alt="Sephora, Colorfix - Multi-Use Eye, Cheek &amp; Lip Waterproof Liquid Pigment - Alien" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Danessa Myricks Beauty</div>                                        <div class="featured__title">Colorfix Liquid Pigment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As Sephora's former beauty director, editorial makeup artist <a href="https://www.whowhatwear.com/beauty/makeup/makeup-tips-sephora-beauty-director">David Razzano previously told WWW </a>that these versatile liquid pigments are the best products for bold, maximalist looks.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="ffdaa2f5-96a5-4390-ae2d-2b7c01777c0e">            <a href="https://www.ulta.com/p/glitterpill-eye-paint-eyeliner-pimprod2040563?sku=2611476" data-model-name="Glitterpill Eye Paint + Eyeliner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7eg2UNRPdZUQVrGQD2LXte.png" alt="Glitterpill Eye Paint + Eyeliner - Microcosm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HALF MAGIC</div>                                        <div class="featured__title">Glitterpill Eye Paint + Eyeliner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>With the impending return of <em>Euphoria</em>, it's only right that we bring the show's lead makeup artist, <a href="https://www.instagram.com/donni.davy/" target="_blank"><u>Doniella Davy</u></a>, and her maximalist brand <a href="https://www.whowhatwear.com/half-magic-beauty-review"><u>Half Magic</u></a> into the mix.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="ea2da64f-599c-4b4f-8ebf-8a775cb9b74c">            <a href="https://www.sephora.com/product/gilded-nirvana-mega-eye-shadow-palette-P518468?skuId=2911139" data-model-name="Gilded Nirvana: Mega Eye Shadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ggbLmZEHjfevmLuCq7ZCoe.jpg" alt="Gilded Nirvana: Mega Eye Shadow Palette" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Gilded Nirvana: Mega Eye Shadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to maximalist eye shadow palettes, there's one line that immediately comes to mind: <a href="https://www.whowhatwear.com/beauty/nails/pat-mcgrath-candy-crush-collection">Pat McGrath Labs</a>' Mothership collection.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-naked-fringe"><span>Naked Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HRrpXiYi9kWN66BLHpFdbX" name="Naked Fringe" alt="A collage of runway and content creator photos of the subjects wearing no-mascara makeup looks." src="https://cdn.mos.cms.futurecdn.net/HRrpXiYi9kWN66BLHpFdbX-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DPJ2ZMgiM-f/?img_index=1" target="_blank">lynda.florae</a>, @<a href="https://www.instagram.com/p/C2smhW6u1hS/" target="_blank">davidrazzano</a>)</span></figcaption></figure><p>The <a href="https://www.whowhatwear.com/beauty/makeup/no-mascara-trend"><u>no-mascara trend</u></a> is one<a href="https://www.whowhatwear.com/author/jamie-schneider"> </a>that Schneider has been championing for years now, and the experts expect this movement to keep picking up steam in 2026. <strong>“I noticed a lot of no-makeup makeup with a lip and cheek stain, and no mascara [this past September],”</strong> Sewell recalls, reflecting on <a href="https://www.whowhatwear.com/fashion/street-style/new-york-fashion-week-street-style-spring-summer-2026"><u>New York Fashion Week</u></a>. Models at Sportmax S/S 26 and Pauline Dujancourt F/W 25, to name a few, popularized the blurred-pout and bare-lash look on runways, but the makeup artist is expecting a gradual trickle-down effect in the coming months (and she’s not talking about swapping <a href="https://www.whowhatwear.com/best-mascaras"><u>black mascara</u></a> for <a href="https://www.whowhatwear.com/best-brown-mascaras"><u>brown</u></a>).</p><p>Editorials often showcase bold, slick, or shimmery eye makeup set against an eyeliner- and mascara-less eye, as demonstrated by Razzano and maximalist makeup artist <a href="https://www.instagram.com/lynda.florae/" target="_blank"><u>Lynda Florae</u></a>, to draw more attention to the shadow and complexion makeup than the eyes themselves. Despite maximalism being an irrefutable trend this year, in some cases, the lashes will be left completely bare to let the rest of the look do the talking.  </p><h2 id="shop-the-trend-6">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="8bd01a17-ca11-415d-b883-fc214a8ff6af">            <a href="https://www.ulta.com/p/lash-curl-finisher-pimprod2055986" data-model-name="Lash Curl Finisher" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/j6ChBL9PWj7m6UDzwztRRk.png" alt="The Ordinary, Lash Curl Finisher" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Lash Curl Finisher</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you don't want to leave your lashes completely bare, swipe on The Ordinary's Curl Finisher. This clear formula offers impressive hold and shapes your lashes into curled, fluttery fringe.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="adb45eac-af96-4a2e-99d7-944e93f0c44f">            <a href="https://www.sephora.com/product/eyelash-curler-P244437" data-model-name="Eyelash Curler" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KJQyKp9mpLutbHWorRauxe.jpg" alt="Eyelash Curler - Eyelash Curler" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shiseido</div>                                        <div class="featured__title">Eyelash Curler</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This Shiseido <a href="https://www.whowhatwear.com/best-eyelash-curlers">eyelash curler</a> is one of our favorites for everyday use. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="ffac8cdd-0171-4d19-9bf5-63aceae774a9">            <a href="https://www.target.com/p/maybelline-great-lash-volumizing-and-lengthening-mascara/-/A-13669763?preselect=12058783" data-model-name="Great Lash Volumizing and Lengthening Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eiXXrioJNgPh8deGfHfR6N.jpg" alt="Maybelline, Maybelline Great Lash Volumizing and Lengthening Mascara" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Great Lash Volumizing and Lengthening Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For a drugstore option, try this classic clear mascara from Maybelline's Great Lash collection.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/makeup-trends-2026</link>
                                                                            <description>
                            <![CDATA[ The ones to watch. ]]>
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                                                                        <pubDate>Thu, 01 Jan 2026 10:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Jan 2026 21:06:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://people.com/&quot; target=&quot;_blank&quot;&gt;People.com&lt;/a&gt; for more than 2.5 years. Her&lt;strong&gt; &lt;/strong&gt;earlier work can be found at&lt;strong&gt; &lt;/strong&gt;&lt;em&gt;InStyle&lt;/em&gt;, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;,&lt;strong&gt; &lt;/strong&gt;and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Launchmetrics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of images from Julie De Libran F/W 25, Burc Akyol S/S 26]]></media:description>                                                            <media:text><![CDATA[A collage of images from Julie De Libran F/W 25, Burc Akyol S/S 26]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of images from Julie De Libran F/W 25, Burc Akyol S/S 26]]></media:title>
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                                <p>Every year brings new fashion and beauty movements that are, even if imperceptible to the general public, inspired by the state of the world around us. The <a href="https://www.whowhatwear.com/fashion/state-of-style-2025"><u>return of maximalist fashion and long hemlines in 2025</u></a> indicated economic turmoil, and one could interpret the slate-swipe from “clean girl” beauty to <a href="https://www.whowhatwear.com/beauty/subversive-spring-beauty"><u>grungy, messy makeup</u></a> as an artistic representation of global unrest. Using aesthetics as a means of self-expression is a tale as old as time, which explains why the <a href="https://www.whowhatwear.com/beauty/top-2025-beauty-trends"><u>beauty trends of 2025</u></a>—amid the throes of an American election year, no less—err on the side of bold colors and loud statements instead of subtlety.</p><p>Within the realm of beauty, <a href="https://www.whowhatwear.com/beauty/makeup"><u>makeup</u></a> is easily one of the most pronounced ways that aesthetic proclamations are made. <a href="https://www.whowhatwear.com/beauty/makeup/best-red-lipsticks"><u>Red lipstick</u></a> can convey liberation just as much as it insinuates sensuality, and so on and so forth. While we don’t have a crystal ball that will reveal the unknown cultural phenomena and fashion moments that will influence makeup in 2026, we <em>do</em> have a team of experienced celebrity makeup artists who study the shifting beauty landscape (and have valuable forecasts to share).</p><p><strong>“Fashion, right now, is all about subtle structure with little surprises, and beauty is mirroring that,”</strong> celebrity makeup artist and <a href="https://www.instagram.com/cielecosmetics/" target="_blank">Ciele Cosmetics</a> founder <a href="https://www.instagram.com/nikkideroest/" target="_blank"><u>Nikki DeRoest</u></a> tells Who What Wear. “I think people are gravitating toward looks that feel intentional but not overly polished.” Celebrity MUA <a href="https://www.instagram.com/makeupxka/" target="_blank"><u>Kelli Anne Sewell</u></a> is aligned, expecting <strong>“a lot of blurring, soft matte finishes, [plus] blushy complexion and lips”</strong> in the coming year.</p><p>From ethereal skin to color-punched pouts, the trends before us are less about “adding” to your look and more about “editing” your routine. Ahead, six makeup trends to hop on before they’re buzzy this year.</p><h2 class="article-body__section" id="section-the-top-makeup-trends-of-2026"><span>The Top Makeup Trends of 2026</span></h2><h3 class="article-body__section" id="section-blush-blocking"><span>Blush Blocking</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kx3kYeT4v7oxShBXfmJ873" name="Blush Blocking" alt="A collage of runway and content creator photos of the subjects wearing statement blush." src="https://cdn.mos.cms.futurecdn.net/kx3kYeT4v7oxShBXfmJ873-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DMdTmdYMe-N/?img_index=5" target="_blank">samimiro</a>)</span></figcaption></figure><p>Beauty lovers have been heavy-handed with their blush for the last two years, but these rosy pigments will be utilized in a more intentional, multitasking way this year. “2026 will be defined by a real ‘cheek-first’ approach to makeup,” explains DeRoest. <strong>“Blush isn’t just an accent anymore—it’s becoming the anchor of the entire look.” </strong></p><p>Whether flushy, <a href="https://www.whowhatwear.com/beauty/fragrance/baby-doll-fall-beauty-trend"><u>doll-like pinks</u></a> or deep, <a href="https://www.whowhatwear.com/beauty/makeup/berry-girl-summer-makeup-trend"><u>jammy swathes</u></a>, DeRoest is seeing “everything from soft, diffused color” to “more sculpted, lifted placements” trending upward for 2026. Think <a href="https://www.whowhatwear.com/beauty/makeup/toasted-blush-trend"><u>toasted blush</u></a> in the hollows of the cheekbones in lieu of bronzer (much like <a href="https://www.whowhatwear.com/beauty/skin/marianna-hewitt-favorite-beauty-products"><u>Marianna Hewitt’s “blonzer”</u></a> trick) and cream blush tapped onto the lips for a blurred, French-girl look (as demonstrated by <a href="https://www.whowhatwear.com/who-what-wear-podcast-mario-dedivanovic"><u>Mario Dedivanovic</u></a> in his <a href="https://www.whowhatwear.com/beauty/makeup/mario-dedivanovic-holiday-eye-makeup-tutorial"><u>party-ready makeup tutorial</u></a>). </p><h2 id="shop-the-trend">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="55792d0e-cea9-4823-bd65-d8e591542301">            <a href="https://www.sephora.com/product/flush-protect-spf-45-powder-blush-P517325" data-model-name="Flush &amp; Protect SPF 45+ Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eVtgPqG2ke2WVRaWpRDPJV.jpg" alt="Flush &amp; Protect Spf 45+ Powder Blush - Rush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ciele</div>                                        <div class="featured__title">Flush &amp; Protect SPF 45+ Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>“Ciele’s Flush &amp; Protect SPF 45+ [fits] this moment perfectly because they’re buildable, they blend beautifully, and they make the skin look alive while giving you sun defense at the same time,” says DeRoest.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="307634a8-81be-4c62-bbcb-84dd81fbf752">            <a href="https://credobeauty.com/products/baby-cheeks-blush-stick" data-model-name="Baby Cheeks Blush Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E7hhAEPWWyaEjWRoRA2CTV.png" alt="Baby Cheeks Blush Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Baby Cheeks Blush Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This was the very <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks"><u>best blush stick WWW editors tested</u></a> in 2025. It’s pigmented, easy to build, and available in an array of gorgeous, trendy shades. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="38445411-cabb-4116-8cdc-5b9c470b672d">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-cheek-tint-P511567" data-model-name="Cheek Tint Longwear Lightweight Liquid Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Nae6WJ79wuvuNmGfiC7TJV.png" alt="Cheek Tint Longwear Lightweight Liquid Blush - 53s Cosmic Pink" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani</div>                                        <div class="featured__title">Cheek Tint Longwear Lightweight Liquid Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you prefer a <a href="https://www.whowhatwear.com/beauty/makeup/best-liquid-blush'"><u>liquid blush formula</u></a>, we editors favor this Armani pick. Stars like <a href="https://www.whowhatwear.com/beauty/makeup/addison-rae-music-video-makeup"><u>Addison Rae</u></a> and <a href="https://www.whowhatwear.com/beauty/makeup/sabrina-carpenter-blush-combo"><u>Sabrina Carpenter</u></a> can’t stop wearing it either.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-cloud-skin"><span>Cloud Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pngAuhwM53SpGSG6DEeagg" name="Cloud Skin" alt="A collage of runway and content creator photos of the subjects wearing subtly lit, smooth complexion makeup." src="https://cdn.mos.cms.futurecdn.net/pngAuhwM53SpGSG6DEeagg-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DOvwXRlANWv/?img_index=1" target="_blank">fridacashflow</a>)</span></figcaption></figure><p>One thing that celebrity makeup artists make abundantly clear about 2026 is that complexions are going to look a lot less “wet” this year. “Skin will stay radiant, but the finish is evolving,” DeRoest explains. Though skincare may well still be in the “<a href="https://www.whowhatwear.com/beauty/skin/beauty-editor-mom-skincare-routine"><u>glass skin</u></a>” era, the makeup industry is leaving this shellacked look behind in favor of dreamier, blurrier, softly veiled skin. Sewell sees this as a direct response to the overly <a href="https://www.whowhatwear.com/editor-picks-makeup-for-dewy-skin"><u>dewy-skin trend</u></a> that’s steered the complexion ship in the last few years. <strong>“Glassy, glazed-doughnut skin is out, and soft blur is in,”</strong> she proclaims.</p><p>DeRoest describes this angelic, <a href="https://www.whowhatwear.com/cloud-skin"><u>cloud-like complexion trend</u></a> as a “smoother, gentler glow—like light bouncing off well-moisturized skin.” To achieve this look, reach for <a href="https://www.whowhatwear.com/best-skin-tints"><u>moisturizing skin tints</u></a> with a whisper of coverage or buildable foundations with natural or satin finishes. “If you want more dimension, layer a cream blush for radiance or use a small amount of powder to soften the finish,” DeRoest adds.</p><h2 id="shop-the-trend-2">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="4c56920f-4467-4324-87b7-dd02fe317337">            <a href="https://www.dermstore.com/p/u-beauty-the-super-tinted-hydrator-30ml-various-shades/13455763/" data-model-name="The Super Tinted Hydrator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LyaNNsuibKf7c9axDYe9sJ.jpg" alt="U Beauty the Super Tinted Hydrator 1 Fl. Oz (various Shades)" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>U Beauty</div>                                        <div class="featured__title">The Super Tinted Hydrator</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This skin tint is pricey but oh so worth it. It has flexible shades that magically match different skin tones beautifully, and it offers a luminous look that looks lit-from-within, never greasy.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="dd12edb0-4ca5-4a54-b2fd-4fdb10ab9b71">            <a href="https://www.sephora.com/product/tint-protect-medium-coverage-serum-foundation-spf-50-P507751" data-model-name="Tint &amp; Protect SPF 50+ Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pfunw3ERsMPEizr3GuP8pJ.jpg" alt="Tint &amp; Protect Medium Coverage Serum Foundation With Spf 50+ - 07 | Tan" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ciele</div>                                        <div class="featured__title">Tint &amp; Protect SPF 50+ Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>DeRoest calls the Ciele Tint and Protect Serum Foundation her “go-to” for that cloud skin effect. “It gives this fresh luminosity without masking your real complexion,” she explains. “Apply [it] with a sponge for a refined, silky glow.”</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="70cf1d8d-957f-4117-996c-81d6f60d1ea8">            <a href="https://theoutsidein.com/products/silk-serum-foundation" data-model-name="Silk Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qsjiWSmhZsr9eWnyoNKjmJ.jpg" alt="Silk Serum Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Silk Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>WWW senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-schneider"><u>Jamie Schneider</u></a> credits this <a href="https://www.whowhatwear.com/beauty/makeup/outside-in-silk-serum-foundation-review"><u>skincare-infused foundation</u></a> for her “lit-from-within” skin.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-feathered-finishes"><span>Feathered Finishes</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="yVACeCW9MF7i7AaFBnK2x3" name="Feathered Finishes" alt="A collage of runway photos and Kaia Gerber wearing blurred-finish makeup." src="https://cdn.mos.cms.futurecdn.net/yVACeCW9MF7i7AaFBnK2x3-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DR-OKk6kn0n/?img_index=1" target="_blank">kaiagerber</a>)</span></figcaption></figure><p>This isn’t a trend you can achieve with products; it’s one you accomplish through sheer technique. Luckily, it’s super beginner-friendly. <strong>“Feathered” makeup is marked by imperfect, blurred edges,</strong> <strong>and most makeup artists use their fingers to achieve this look. </strong>Sewell observed the subtle gradient of luminous blush into poreless skin and “bitten” lips all over the runways for 2026, and she expects it to be the next big thing this year. </p><p>The trick? Don’t be so precious about your placement. “Use your favorite lipstick on your cheek,” Sewell suggests, an “old-school” technique that offers a flushed, editorial look that never looks too exact. You can also achieve a feathered flush by “bringing your blush a bit higher on the face” or “sweeping it over the bridge of your nose for that soft, outdoor flush,” explains DeRoest. </p><p>This trend is perfectly aligned with the <a href="https://www.tiktok.com/discover/nina-park-makeup" target="_blank"><u>Nina Park makeup craze</u></a> sweeping TikTok right now, where creators try to re-create the celebrity makeup artist’s softly blurred celebrity makeup look. To achieve her blurred lip-and-cheek look, stipple lipstick onto the center of your lips before buffing it past your natural lip line for a blurred, effortless vibe (<a href="https://www.whowhatwear.com/beauty/makeup/best-french-makeup-brands"><u>very French</u></a>, might I add). Sweep luminous highlighters on with a fluffy brush, swap your sharpened lip liners for lip brushes, and smudge your eyeliner to your heart’s content for this trend—it’s all about that watercolor blend.</p><h2 id="shop-the-trend-3">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="2d461798-030b-475c-946a-f4c958154238">            <a href="https://www.ulta.com/p/cloudtopia-cheek-lip-mousse-pimprod2055750" data-model-name="Cloudtopia Cheek and Lip Mousse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cBf8sbKmiaeH7rcZEj6cTL.png" alt="Maybelline, Cloudtopia Cheek and Lip Mousse - Coral Illusion" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Cloudtopia Cheek and Lip Mousse</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sewell suggests Maybelline’s new Cloudtopia blush for this feathered, watercolor-like trend. “It has the whipped mousse texture that blurs your pores and gives you a nice matte finish,” she explains.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="876755c5-70dc-4e3a-9419-38e292725a73">            <a href="https://www.sephora.com/product/peptide-lip-shape-P517509" data-model-name="Peptide Lip Shape Contouring Lip Shaper" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xqSCxyC2VgEaDqCZQV27E.jpg" alt="Peptide Lip Shape Contouring Lip Shaper - Bend - Soft Peachy Beige" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Peptide Lip Shape Contouring Lip Shaper</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/tag/hailey-baldwin"><u>Hailey Bieber</u></a> clued us in on this trend when she launched the <a href="https://www.whowhatwear.com/beauty/makeup/hailey-bieber-quick-makeup-routine"><u>viral Rhode Lip Shape</u></a>, a softly contouring gel lip pencil that cannot be sharpened—always offering a blurred finish instead of crisp lines and sharp edges.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="e3257d63-dcc1-49cd-bb4e-dfb091665e0f">            <a href="https://www.violettefr.com/products/bisou-balm-amour-fou" data-model-name="Bisou Balm=" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:124.80%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GicjDjgH44mwJyZJKhJSN.jpg" alt="Bisou Balm - Amour Fou" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIOLETTE_FR</div>                                        <div class="featured__title">Bisou Balm=</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>There’s no better way to achieve delicately blurred, French-girl lips than with the Bisou Balm from French beauty brand Violette_Fr. Dab it onto your pout and gently tap the perimeter of your mouth with your finger. Très chic, non?</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-melted-matte-lips"><span>Melted Matte Lips</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="dHSx2m5oLbt5SSfzuaGBja" name="Melted Matte Lips" alt="A collage of runway and content creator photos of the subjects wearing blurred matte lips." src="https://cdn.mos.cms.futurecdn.net/dHSx2m5oLbt5SSfzuaGBja-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DRw0xyYjYgF/?hl=en&amp;img_index=1" target="_blank">mimixn</a>)</span></figcaption></figure><p>“Another big shift for next year is the return of the strong lip,” says DeRoest. <strong>“After all the soft, barely there color trends, people are craving a little punch—something that feels powerful and crisp, even if the application is still diffused and effortless,”</strong> she adds. I won’t say I told you so, but I <em>did</em> call the <a href="https://www.whowhatwear.com/beauty/makeup/resurrected-makeup-trends-2025"><u>return of 2016 makeup</u></a> this summer after watching music’s It girls don cut creases, blinding highlighter, and of course, <a href="https://www.whowhatwear.com/best-new-matte-liquid-lipsticks"><u>matte lipstick</u></a>, during the summer music festival gambit. However, this doesn’t mean that you have to resurrect your sandpaper-dry <a href="https://www.whowhatwear.com/best-liquid-lipsticks"><u>liquid lipsticks</u></a> from the <a href="https://www.whowhatwear.com/beauty/makeup/kylie-jenner-king-kylie-2016-makeup-collection"><u>King Kylie era</u></a>.</p><p>Matte formulas have massively improved in the past 10 years, which means that these lippies are (usually) no longer dehydrating. However, the “melted matte” look offers a bit of peekaboo radiance for a healthy, skin-forward look. “Keep things unfussy but bold,” DeRoest advises. “Apply your color, then tap the edges with your finger so it feels lived-in and cool instead of too perfect. It’s such an easy way to modernize a strong lip.” The feathered finish meets the 2016 lip—the perfectly undone upgrade this trend deserves after a 10-year hiatus. </p><h2 id="shop-the-trend-4">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="fbef151e-0614-4e72-a283-e04cae7a365f">            <a href="https://www.meritbeauty.com/products/signature-lip" data-model-name="Signature Lip" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pvP7ACYUGpPEGk2JtvybUf.jpg" alt="Signature Lip" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Signature Lip</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Merit’s Signature Lip is a weightless yet pigment-packed formula that offers the lips a kiss of hydration while preserving that satin-matte finish. It’s so comfortable you’ll entirely forget that you’re wearing it.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="49ff9dca-6651-4892-80ec-44f2edd2cc50">            <a href="https://www.ulta.com/p/soft-matte-lip-cream-lightweight-liquid-lipstick-xlsImpprod3020045" data-model-name="Soft Matte Lip Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XsctJSjPVW5SyTQwYuuAJF.png" alt="NYX Professional Makeup, Soft Matte Lip Cream Lightweight Liquid Lipstick - Cannes" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NYX Professional Makeup</div>                                        <div class="featured__title">Soft Matte Lip Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/best-drugstore-lipsticks"><u>drugstore option</u></a> is beauty-editor approved. The whipped texture leaves the lips looking and feeling comfortable, with a cloud-like, smooth finish.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="578724e0-8c05-44c8-9658-6e2b302b6044">            <a href="https://www.sephora.com/product/matte-revolution-lipstick-P433530" data-model-name="Matte Revolution Hydrating Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d3DLFXgEhwMcuAaNxNgZXf.jpg" alt="Matte Revolution Hydrating Lipstick - Hollywood Vixen" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Matte Revolution Hydrating Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Ask any WWW editor—this Charlotte Tilbury lipstick is the <a href="https://www.whowhatwear.com/best-lipsticks"><u>best matte lipstick</u></a> on the market. It’s anti-shine without feeling dry, pigment-packed, and instantly transforms you into an Old Hollywood silver-screen siren.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-maximalist-makeup"><span>Maximalist Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="mNwTnGShL5fzXQcDRKdFxB" name="Maximalist Makeup" alt="A collage of Zara Larsson and creator-shot photos of maximalist makeup." src="https://cdn.mos.cms.futurecdn.net/mNwTnGShL5fzXQcDRKdFxB-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DRrpY6oDC5h/?hl=en&amp;img_index=1" target="_blank">zaralarsson</a>, @<a href="https://www.instagram.com/p/DDccYosNJQX/?img_index=3" target="_blank">lynda.florae</a>, @<a href="https://www.instagram.com/p/DOtawK8kdGY/" target="_blank">davidrazzano</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/makeup/zara-larsson-sophia-sinot-makeup-products"><u>Zara Larsson and Sophia Sinot</u></a> may be the 2026 whistleblowers, but <strong>maximalist makeup never really went anywhere—it’s just finally resurfacing after post-COVID years of “clean girl” beauty aesthetics. </strong>With the spring-slated release of<em> Euphoria</em>’s third season, we can expect an uptick in colorful, jewel-bedecked beauty looks as the year opens up—and with it new maximalist makeup trends that even we are not yet privy to.</p><p>If this trend in all its multicolored, glittering glory feels too grandiose for your everyday, try incorporating a sliver here and there: a hint of colorful eyeliner or a subtle stipple of fractal glitter eye shadow over a neutral base. You can also cherry-pick a few of the trends mentioned above—blurred finishes, no mascara, and a statement lip, like <a href="https://www.instagram.com/p/DDccYosNJQX/?img_index=3" target="_blank"><u>Florae’s glossy-lip look</u></a>—to achieve a maximalist editorial look, rather than <a href="https://www.instagram.com/p/DRrpY6oDC5h/?hl=en&amp;img_index=1" target="_blank"><u>Larsson’s glittery,</u></a><a href="https://www.instagram.com/p/DRrpY6oDC5h/?hl=en&amp;img_index=1" target="_blank"><u> tour-ready iterations</u></a>.</p><h2 id="shop-the-trend-5">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="625f19e4-3a92-467b-89be-f6a0b002be31">            <a href="https://www.sephora.com/product/danessa-myricks-colorfix-24-hour-cream-color-P468353" data-model-name="Colorfix Liquid Pigment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4gJAgF2hevk4XT5RJXDk26.jpg" alt="Sephora, Colorfix - Multi-Use Eye, Cheek &amp; Lip Waterproof Liquid Pigment - Alien" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Danessa Myricks Beauty</div>                                        <div class="featured__title">Colorfix Liquid Pigment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As Sephora's former beauty director, editorial makeup artist <a href="https://www.whowhatwear.com/beauty/makeup/makeup-tips-sephora-beauty-director">David Razzano previously told WWW </a>that these versatile liquid pigments are the best products for bold, maximalist looks.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="ffdaa2f5-96a5-4390-ae2d-2b7c01777c0e">            <a href="https://www.ulta.com/p/glitterpill-eye-paint-eyeliner-pimprod2040563?sku=2611476" data-model-name="Glitterpill Eye Paint + Eyeliner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7eg2UNRPdZUQVrGQD2LXte.png" alt="Glitterpill Eye Paint + Eyeliner - Microcosm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HALF MAGIC</div>                                        <div class="featured__title">Glitterpill Eye Paint + Eyeliner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>With the impending return of <em>Euphoria</em>, it's only right that we bring the show's lead makeup artist, <a href="https://www.instagram.com/donni.davy/" target="_blank"><u>Doniella Davy</u></a>, and her maximalist brand <a href="https://www.whowhatwear.com/half-magic-beauty-review"><u>Half Magic</u></a> into the mix.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="ea2da64f-599c-4b4f-8ebf-8a775cb9b74c">            <a href="https://www.sephora.com/product/gilded-nirvana-mega-eye-shadow-palette-P518468?skuId=2911139" data-model-name="Gilded Nirvana: Mega Eye Shadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ggbLmZEHjfevmLuCq7ZCoe.jpg" alt="Gilded Nirvana: Mega Eye Shadow Palette" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Gilded Nirvana: Mega Eye Shadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When it comes to maximalist eye shadow palettes, there's one line that immediately comes to mind: <a href="https://www.whowhatwear.com/beauty/nails/pat-mcgrath-candy-crush-collection">Pat McGrath Labs</a>' Mothership collection.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-naked-fringe"><span>Naked Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HRrpXiYi9kWN66BLHpFdbX" name="Naked Fringe" alt="A collage of runway and content creator photos of the subjects wearing no-mascara makeup looks." src="https://cdn.mos.cms.futurecdn.net/HRrpXiYi9kWN66BLHpFdbX-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics, @<a href="https://www.instagram.com/p/DPJ2ZMgiM-f/?img_index=1" target="_blank">lynda.florae</a>, @<a href="https://www.instagram.com/p/C2smhW6u1hS/" target="_blank">davidrazzano</a>)</span></figcaption></figure><p>The <a href="https://www.whowhatwear.com/beauty/makeup/no-mascara-trend"><u>no-mascara trend</u></a> is one<a href="https://www.whowhatwear.com/author/jamie-schneider"> </a>that Schneider has been championing for years now, and the experts expect this movement to keep picking up steam in 2026. <strong>“I noticed a lot of no-makeup makeup with a lip and cheek stain, and no mascara [this past September],”</strong> Sewell recalls, reflecting on <a href="https://www.whowhatwear.com/fashion/street-style/new-york-fashion-week-street-style-spring-summer-2026"><u>New York Fashion Week</u></a>. Models at Sportmax S/S 26 and Pauline Dujancourt F/W 25, to name a few, popularized the blurred-pout and bare-lash look on runways, but the makeup artist is expecting a gradual trickle-down effect in the coming months (and she’s not talking about swapping <a href="https://www.whowhatwear.com/best-mascaras"><u>black mascara</u></a> for <a href="https://www.whowhatwear.com/best-brown-mascaras"><u>brown</u></a>).</p><p>Editorials often showcase bold, slick, or shimmery eye makeup set against an eyeliner- and mascara-less eye, as demonstrated by Razzano and maximalist makeup artist <a href="https://www.instagram.com/lynda.florae/" target="_blank"><u>Lynda Florae</u></a>, to draw more attention to the shadow and complexion makeup than the eyes themselves. Despite maximalism being an irrefutable trend this year, in some cases, the lashes will be left completely bare to let the rest of the look do the talking.  </p><h2 id="shop-the-trend-6">Shop the Trend</h2>        <div class="featured_product_block featured_block_horizontal" data-id="8bd01a17-ca11-415d-b883-fc214a8ff6af">            <a href="https://www.ulta.com/p/lash-curl-finisher-pimprod2055986" data-model-name="Lash Curl Finisher" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/j6ChBL9PWj7m6UDzwztRRk.png" alt="The Ordinary, Lash Curl Finisher" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Lash Curl Finisher</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you don't want to leave your lashes completely bare, swipe on The Ordinary's Curl Finisher. This clear formula offers impressive hold and shapes your lashes into curled, fluttery fringe.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="adb45eac-af96-4a2e-99d7-944e93f0c44f">            <a href="https://www.sephora.com/product/eyelash-curler-P244437" data-model-name="Eyelash Curler" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KJQyKp9mpLutbHWorRauxe.jpg" alt="Eyelash Curler - Eyelash Curler" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shiseido</div>                                        <div class="featured__title">Eyelash Curler</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This Shiseido <a href="https://www.whowhatwear.com/best-eyelash-curlers">eyelash curler</a> is one of our favorites for everyday use. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_horizontal" data-id="ffac8cdd-0171-4d19-9bf5-63aceae774a9">            <a href="https://www.target.com/p/maybelline-great-lash-volumizing-and-lengthening-mascara/-/A-13669763?preselect=12058783" data-model-name="Great Lash Volumizing and Lengthening Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eiXXrioJNgPh8deGfHfR6N.jpg" alt="Maybelline, Maybelline Great Lash Volumizing and Lengthening Mascara" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maybelline</div>                                        <div class="featured__title">Great Lash Volumizing and Lengthening Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For a drugstore option, try this classic clear mascara from Maybelline's Great Lash collection.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Tested the Best "No-Makeup Makeup" Products—These Are the Only Ones Worth Wearing ]]></title>
                                                                                                <dc:content><![CDATA[ <p>In an ideal world, I wouldn’t wear <a href="https://www.whowhatwear.com/beauty/makeup/makeup-trends-2026-uk">makeup</a> at all. I love the idea of bare skin, freckles on show, and a face that looks exactly like it does first thing in the morning—just perhaps after a really good night’s sleep and a litre of water. But stress, hormones, late nights and the occasional breakout mean I <em>do</em> reach for makeup, even if my goal is never to look <em>made up</em>. What I want is skin that looks like itself, only a little more even, a little brighter, and a little more awake.</p><p>Heavy <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, bold blush, and perfectly painted lips have their place, but for day to day I want products that do their job well, but <em>subtly</em>. Over time, I’ve realised that achieving a natural look isn’t about wearing <em>less</em> makeup, but about choosing smarter formulas. <a href="https://www.whowhatwear.com/uk/best-skin-tints">Tints</a> that melt into skin instead of sitting on top. Shades that mimic natural flushes and shadows. Textures that move with your face rather than setting hard. The products that earn a permanent place in my daily routine are the ones I can apply quickly, without a mirror if needed, and that I can trust to look better as the day goes on, not worse.</p><p>This edit focuses on makeup that enhances rather than transforms. Products that <a href="https://www.whowhatwear.com/beauty/makeup/best-invisible-makeup-products">invisibly</a> make your skin look like the very best version of itself—and may even fool people into thinking you’re not wearing <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">makeup</a> at all... </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Sk6rkWs3RnGVQqhpAbGfR9" name="5" alt="natural makeup" src="https://cdn.mos.cms.futurecdn.net/Sk6rkWs3RnGVQqhpAbGfR9-1920-80.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-to-choose-natural-looking-makeup-products"><span>How to Choose Natural-Looking Makeup Products:</span></h3><p>Choosing natural-looking makeup starts with understanding your own skin and letting that guide every decision. Coverage should be flexible, not fixed—look for sheer-to-light formulas that can be built only where you need them, rather than products that mask the entire face. Anything described as “skin-like,” “second skin,” or “blurring” is usually a good place to start, especially if it comes in cream or tint form.</p><p>Shade selection matters more than you might think. With <a href="https://www.whowhatwear.com/uk/tiktok-viral-blush">blusher</a>, <a href="https://www.whowhatwear.com/best-matte-bronzers">bronzer</a>, and <a href="https://www.whowhatwear.com/uk/beauty/makeup/best-highlighters">highlighter</a>, opt for tones that already exist in your face—whether that be soft pinks, muted peaches, or gentle browns—and choose subtle sheen finishes rather than full-on sparkle.</p><p>Texture is just as important as colour. Natural makeup should melt, blend, and move with your skin. If a product dries too quickly, feels tight, or sits on top of pores, it will always look like makeup. <a href="https://www.whowhatwear.com/uk/best-cream-blushers">Creams</a>, liquids, and finely milled powders tend to be the most forgiving, especially when applied with fingers or a soft brush.</p><p>Finally, longevity should be realistic. The most natural-looking products often fade gracefully rather than staying perfectly intact. I’d rather reapply something that wears off slowly than rely on a formula that stays put but looks cakey as the day goes on.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="h4QYzRspRSSMHZ4jAoL6k9" name="1" alt="natural makeup" src="https://cdn.mos.cms.futurecdn.net/h4QYzRspRSSMHZ4jAoL6k9-1920-80.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-best-natural-looking-makeup-products-as-tested-by-me"><span>The Best Natural-Looking Makeup Products, As Tested By Me:</span></h3><ol start="1"><li><strong>Best Base Makeup:</strong> <a href="https://www.lookfantastic.com/p/erborian-cc-cream-15ml-various-shades/12490571/?srsltid=AfmBOorTeyzpZNzcPysLWZ7CpHNoKr7xXty3EYya3HDWcVdnolwJCo2f" target="_blank">Erborian CC Cream, £38</a></li><li><strong>Best Brow Gel: </strong><a href="https://victoriabeckhambeauty.com/en-gb/products/featherfix-liquid-brow-gel?srsltid=AfmBOormEqi3lb9311hpjTH21FEByRTTcG07HjRdtHQBd57_ihVyRfw2">Victoria Beckham Beauty Featherfix Brow Gel, £30</a></li><li><strong>Best Blusher: </strong><a href="https://www.sephora.co.uk/p/rhode-pocket-blush-buildable-hydrating-cream-blush-5-3g?srsltid=AfmBOoqLlrcqLZA7M7npEHXIf4Iwkl01PylCeB_Du-pB1GMYY0kE9_sU">Rhode Pocket Blush, £25</a></li><li><strong>Best Bronzer: </strong><a href="https://www.sephora.co.uk/p/makeup-by-mario-soft-sculpt-transforming-skin-enhancer-5g?srsltid=AfmBOopnSHbt_bJ7QgEANlawvwtkt6KbzvHvtU7xf6A0PvZkBe-ByF-B" target="_blank">Makeup by Mario Soft Sculpt Transforming Skin Enhancer, £35</a></li><li><strong>Best Mascara: </strong><a href="https://www.spacenk.com/uk/makeup/eyes/mascara/lash-sculpt-MUK200059488.html?dwvar_MUK200059488_color=UK200059459&amp;quantity=1">REFY Lash Sculpt, £22</a></li></ol><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="k9kEt2qYo4BsK7hk6RTSm9" name="2" alt="natural makeup" src="https://cdn.mos.cms.futurecdn.net/k9kEt2qYo4BsK7hk6RTSm9-1920-80.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-my-reviews-of-the-best-natural-looking-makeup-products"><span>My Reviews of the Best Natural-Looking Makeup Products:</span></h3><h3 class="article-body__section" id="section-1-erborian-cc-cream"><span>1. Erborian CC Cream</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5a063dd4-6d0c-4df6-afa9-3fbf8ffe42a9">            <a href="https://www.lookfantastic.com/p/erborian-cc-cream-15ml-various-shades/12490571/?srsltid=AfmBOorTeyzpZNzcPysLWZ7CpHNoKr7xXty3EYya3HDWcVdnolwJCo2f" data-model-name="CC Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JX75zH4NaEUMMnCSrGhn5.webp" alt="Erborian Cc Cream 15ml (various Shades)" /><span class='featured__label standard__label'>Best natural-looking base</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Erborian</div>                                        <div class="featured__title">CC Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Erborian CC Cream is one of those products that has cult status but still manages to slip under the radar. I genuinely think it's one of the best natural-looking bases out there. The colour-correcting pigments adjust to your skin tone, instantly evening out redness while still letting natural skin show through, and the finish is luminous but not greasy—making skin look healthy rather than shiny. It’s especially good on days when you want to skip foundation entirely but still look polished and pulled together.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Evens out redness without masking skin</li><li class='list-item list-item-pros'>Lightweight, skincare-like feel</li><li class='list-item list-item-pros'>Radiant, natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range</li><li class='list-item list-item-cons'>May look too dewy on very oily skin</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-2-victoria-beckham-beauty-featherfix-brow-gel"><span>2. Victoria Beckham Beauty Featherfix Brow Gel</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7ba7f7a1-662e-4f94-a550-9d8456baa859">            <a href="https://victoriabeckhambeauty.com/en-gb/products/featherfix-liquid-brow-gel?srsltid=AfmBOormEqi3lb9311hpjTH21FEByRTTcG07HjRdtHQBd57_ihVyRfw2" data-model-name="Featherfix Brow Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tyoFiXts97Jy6cVEnhaiDB.png" alt="Featherfix Brow Gel" /><span class='featured__label standard__label'>Best natural-looking brow gel</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Featherfix Brow Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>FeatherFix Brow Gel is perfect for anyone who wants their brows to look fuller but not overly styled. The lightweight formula coats each hair individually, adding subtle tint and soft hold without stiffness. Brows look groomed and defined, yet still fluffy and natural, and it's <em>impossible</em> to overdo application. It’s the kind of product you forget you’re wearing—in the best way.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Natural, hair-like definition</li><li class='list-item list-item-pros'>Lightweight with flexible hold</li><li class='list-item list-item-pros'>Never crunchy or heavy</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Subtle tint may be too soft for sparse brows</li><li class='list-item list-item-cons'>Expensive price point </li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-3-rhode-pocket-blush"><span>3. Rhode Pocket Blush</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b442768a-0c2b-477c-91ae-19b051035cd3">            <a href="https://www.sephora.co.uk/p/rhode-pocket-blush-buildable-hydrating-cream-blush-5-3g?srsltid=AfmBOoqLlrcqLZA7M7npEHXIf4Iwkl01PylCeB_Du-pB1GMYY0kE9_sU" data-model-name="Pocket Blush " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BncRn4ccyaZHs5fhtiERof.jpg" alt="Rhode Pocket Blush Buildable Hydrating Cream Blush 5.3g" /><span class='featured__label standard__label'>Best natural-looking blush</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've always found subtle blusher hard to get right, but Rhode’s Pocket Blush comes in a range of muted shades which work well for <em>all</em> complexions. The texture melts into skin, creating a healthy, just-pinched effect rather than sitting on top. It blends effortlessly with fingers and looks better as it warms into the skin throughout the day. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely natural, skin-like finish</li><li class='list-item list-item-pros'>Easy to blend and build</li><li class='list-item list-item-pros'>Compact, travel-friendly packaging</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can fade on very oily skin</li><li class='list-item list-item-cons'>Small size</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-4-makeup-by-mario-soft-sculpt-transforming-skin-enhancer"><span>4. Makeup by Mario Soft Sculpt Transforming Skin Enhancer </span></h3>        <div class="featured_product_block featured_block_standard" data-id="07229eda-eb60-49ff-ab25-be8ca424eb72">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-soft-sculpt-transforming-skin-enhancer-5g?srsltid=AfmBOopnSHbt_bJ7QgEANlawvwtkt6KbzvHvtU7xf6A0PvZkBe-ByF-B" data-model-name="Soft Sculpt Transforming Skin Enhancer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CZQ9qcM4dx9xraB6pUUBsf.jpg" alt="Makeup by Mario Soft Sculpt Transforming Skin Enhancer 5g" /><span class='featured__label standard__label'>Best natural-looking bronzer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup By Mario</div>                                        <div class="featured__title">Soft Sculpt Transforming Skin Enhancer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is bronzer for people who don’t really like bronzer. The balm-like formula and cool tone adds soft depth and dimension without obvious stripes or shadows. It sheers out beautifully, mimicking natural contours rather than creating sharp definition. Perfect for enhancing cheekbones subtly or warming up the overall complexion.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Foolproof, blendable formula</li><li class='list-item list-item-pros'>Impossible to over-apply</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Runs out fast</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-5-refy-lash-sculpt-brown"><span>5. REFY Lash Sculpt Brown</span></h3>        <div class="featured_product_block featured_block_standard" data-id="c49cbb93-94c2-4e44-8445-f2642c7187a5">            <a href="https://www.spacenk.com/uk/makeup/eyes/mascara/lash-sculpt-MUK200059488.html?dwvar_MUK200059488_color=UK200059459&amp;quantity=1" data-model-name="Lash Sculpt Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cv3Jb46c9m5zrgAtp5myeh.jpg" alt="mascara" /><span class='featured__label standard__label'>Best natural-looking mascara</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Lash Sculpt Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This mascara is designed for definition rather than drama. The lightweight formula and curved brush separates and lifts lashes, making them look longer and darker without clumping. Plus, the brown shade gives a clean, wide-awake effect, ideal for everyday wear or minimal makeup looks.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Excellent separation and lift</li><li class='list-item list-item-pros'>Smudge-resistant wear</li><li class='list-item list-item-pros'>Natural, defined finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not volumising enough for some</li><li class='list-item list-item-cons'>Can feel dry if layered too much</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-6-merit-beauty-day-glow-highlighter"><span>6. Merit Beauty Day Glow Highlighter</span></h3>        <div class="featured_product_block featured_block_standard" data-id="39fb2f6b-0a1b-4100-92d7-2e9b7038bf7f">            <a href="https://www.meritbeauty.com/products/day-glow?srsltid=AfmBOopkngRfKff-iKxrjNlh477WnYLhU8aqq_1jZQypnVL-AAvBAfR2" data-model-name="Day Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uLTyviqAnFtmHuDNnSdrrf.jpg" alt="Day Glow" /><span class='featured__label standard__label'>Best natural-looking highlighter</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">Day Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This balm-to-cream highlighter adds a soft, glassy sheen that looks like healthy skin catching the light, <em>not</em> shimmer sitting on top. The formula blends seamlessly and works just as well on bare skin as over makeup. it's subtle, flattering, and very hard to mess up.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>No glitter or sparkle</li><li class='list-item list-item-pros'>Ultra-natural glow</li><li class='list-item list-item-pros'>Easy, mistake-proof application</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less impact if you prefer a strong highlight</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-7-clinique-almost-lipstick-in-black-honey"><span>7. Clinique Almost Lipstick in Black Honey</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f9bd8b76-1169-40fa-8833-694c3ad12887">            <a href="https://www.lookfantastic.com/p/clinique-almost-lipstick-1.9g-black-honey/11144838/?rctxt=sponsoredAdsPLP&amp;sponsoredAdsPLPIndex=0" data-model-name="Almost Lipstick in Black Honey" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wYkEsr2sa7natgbzxvMMof.webp" alt="Clinique Almost Lipstick 1.9g - Black Honey" /><span class='featured__label standard__label'>Best natural-looking lipstick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique</div>                                        <div class="featured__title">Almost Lipstick in Black Honey</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Black Honey is iconic because it somehow suits almost everyone. The sheer, balmy formula enhances your natural lip colour rather than covering it, creating a bitten-lip effect. It’s comfortable, forgiving, and easy to reapply without a mirror. A true ‘my lips but better’ product.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Universally flattering shade</li><li class='list-item list-item-pros'>Lightweight, hydrating feel</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Minimal longevity</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-8-merit-beauty-the-minimalist-perfecting-complexion-stick"><span>8. Merit Beauty The Minimalist Perfecting Complexion Stick</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b452c40b-6a62-437c-89fe-2ecc5138e50b">            <a href="https://www.sephora.co.uk/p/merit-beauty-the-minimalist-perfecting-complexion-stick?srsltid=AfmBOor5uqH91EWKbKHAoYOsyYndvUZgKmS35S0Nr4-oC_l61gbg9rJd" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YbxGbJcnbdYt3DvWQeuA87.jpg" alt="Merit Beauty the Minimalist Perfecting Complexion Stick" /><span class='featured__label standard__label'>Best natural-looking concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This complexion stick doubles up as both concealer and foundation, so is ideal for targeted coverage that still looks like skin. It conceals redness, dark circles, and breakouts while blending seamlessly into surrounding areas. The finish is natural and slightly radiant, avoiding the heaviness of traditional concealers, but you can layer it up easily on areas that need it.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable, skin-like coverage</li><li class='list-item list-item-pros'>Multi-use for concealing or evening out</li><li class='list-item list-item-pros'>Easy to apply and blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Needs careful shade matching</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-9-pat-mcgrath-labs-skin-fetish-sublime-perfection-blurring-under-eye-powder"><span>9. Pat Mcgrath Labs Skin Fetish Sublime Perfection Blurring Under-Eye Powder</span></h3>        <div class="featured_product_block featured_block_standard" data-id="ca7f53a5-0394-4dca-adfe-ecced58ecac9">            <a href="https://www.sephora.co.uk/p/pat-mcgrath-labs-skin-fetish-sublime-perfection-blurring-under-eye-powder-blurring-under-eye-p?srsltid=AfmBOoqsxJ3uufUgzT7w_xyG5K_nU96i4KvQhEQUCuyVXjZhPSUoHMCU" data-model-name="Skin Fetish Sublime Perfection Blurring Under-Eye Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/p4ApRFFSanKxT8xiVoSJof.jpg" alt="Pat Mcgrath Labs Skin Fetish: Sublime Perfection Blurring Under-Eye Powder - Blurring Under-Eye P" /><span class='featured__label standard__label'>Best natural-looking powder</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish Sublime Perfection Blurring Under-Eye Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This powder wins its category because it's <em>so</em> finely milled. It sets makeup without making skin look dry or heavy, softly blurs fine lines, and keeps makeup in place while remaining virtually invisible. A tiny amount goes a long way, and the finish stays natural (not cakey) throughout the day. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely fine, lightweight texture</li><li class='list-item list-item-pros'>Blurs without creasing</li><li class='list-item list-item-pros'>Long-lasting but natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Like all powders, it will look heavy if over-applied</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I tested each product as part of my everyday routine rather than in isolation, wearing them for full days and applying them the way most people actually do—with fingers and minimal tools. I paid close attention to how they looked in natural daylight, how they wore over time, and whether they still felt comfortable after hours on the skin. If something made my face look better without drawing attention to itself, it passed the test.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-natural-looking-makeup-products</link>
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                            <![CDATA[ Less is more. ]]>
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                                                                        <pubDate>Tue, 30 Dec 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Jan 2026 12:27:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[natural makeup]]></media:description>                                                            <media:text><![CDATA[natural makeup]]></media:text>
                                <media:title type="plain"><![CDATA[natural makeup]]></media:title>
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                                <p>In an ideal world, I wouldn’t wear <a href="https://www.whowhatwear.com/beauty/makeup/makeup-trends-2026-uk">makeup</a> at all. I love the idea of bare skin, freckles on show, and a face that looks exactly like it does first thing in the morning—just perhaps after a really good night’s sleep and a litre of water. But stress, hormones, late nights and the occasional breakout mean I <em>do</em> reach for makeup, even if my goal is never to look <em>made up</em>. What I want is skin that looks like itself, only a little more even, a little brighter, and a little more awake.</p><p>Heavy <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, bold blush, and perfectly painted lips have their place, but for day to day I want products that do their job well, but <em>subtly</em>. Over time, I’ve realised that achieving a natural look isn’t about wearing <em>less</em> makeup, but about choosing smarter formulas. <a href="https://www.whowhatwear.com/uk/best-skin-tints">Tints</a> that melt into skin instead of sitting on top. Shades that mimic natural flushes and shadows. Textures that move with your face rather than setting hard. The products that earn a permanent place in my daily routine are the ones I can apply quickly, without a mirror if needed, and that I can trust to look better as the day goes on, not worse.</p><p>This edit focuses on makeup that enhances rather than transforms. Products that <a href="https://www.whowhatwear.com/beauty/makeup/best-invisible-makeup-products">invisibly</a> make your skin look like the very best version of itself—and may even fool people into thinking you’re not wearing <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">makeup</a> at all... </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Sk6rkWs3RnGVQqhpAbGfR9" name="5" alt="natural makeup" src="https://cdn.mos.cms.futurecdn.net/Sk6rkWs3RnGVQqhpAbGfR9-1920-80.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-how-to-choose-natural-looking-makeup-products"><span>How to Choose Natural-Looking Makeup Products:</span></h3><p>Choosing natural-looking makeup starts with understanding your own skin and letting that guide every decision. Coverage should be flexible, not fixed—look for sheer-to-light formulas that can be built only where you need them, rather than products that mask the entire face. Anything described as “skin-like,” “second skin,” or “blurring” is usually a good place to start, especially if it comes in cream or tint form.</p><p>Shade selection matters more than you might think. With <a href="https://www.whowhatwear.com/uk/tiktok-viral-blush">blusher</a>, <a href="https://www.whowhatwear.com/best-matte-bronzers">bronzer</a>, and <a href="https://www.whowhatwear.com/uk/beauty/makeup/best-highlighters">highlighter</a>, opt for tones that already exist in your face—whether that be soft pinks, muted peaches, or gentle browns—and choose subtle sheen finishes rather than full-on sparkle.</p><p>Texture is just as important as colour. Natural makeup should melt, blend, and move with your skin. If a product dries too quickly, feels tight, or sits on top of pores, it will always look like makeup. <a href="https://www.whowhatwear.com/uk/best-cream-blushers">Creams</a>, liquids, and finely milled powders tend to be the most forgiving, especially when applied with fingers or a soft brush.</p><p>Finally, longevity should be realistic. The most natural-looking products often fade gracefully rather than staying perfectly intact. I’d rather reapply something that wears off slowly than rely on a formula that stays put but looks cakey as the day goes on.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="h4QYzRspRSSMHZ4jAoL6k9" name="1" alt="natural makeup" src="https://cdn.mos.cms.futurecdn.net/h4QYzRspRSSMHZ4jAoL6k9-1920-80.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-the-best-natural-looking-makeup-products-as-tested-by-me"><span>The Best Natural-Looking Makeup Products, As Tested By Me:</span></h3><ol start="1"><li><strong>Best Base Makeup:</strong> <a href="https://www.lookfantastic.com/p/erborian-cc-cream-15ml-various-shades/12490571/?srsltid=AfmBOorTeyzpZNzcPysLWZ7CpHNoKr7xXty3EYya3HDWcVdnolwJCo2f" target="_blank">Erborian CC Cream, £38</a></li><li><strong>Best Brow Gel: </strong><a href="https://victoriabeckhambeauty.com/en-gb/products/featherfix-liquid-brow-gel?srsltid=AfmBOormEqi3lb9311hpjTH21FEByRTTcG07HjRdtHQBd57_ihVyRfw2">Victoria Beckham Beauty Featherfix Brow Gel, £30</a></li><li><strong>Best Blusher: </strong><a href="https://www.sephora.co.uk/p/rhode-pocket-blush-buildable-hydrating-cream-blush-5-3g?srsltid=AfmBOoqLlrcqLZA7M7npEHXIf4Iwkl01PylCeB_Du-pB1GMYY0kE9_sU">Rhode Pocket Blush, £25</a></li><li><strong>Best Bronzer: </strong><a href="https://www.sephora.co.uk/p/makeup-by-mario-soft-sculpt-transforming-skin-enhancer-5g?srsltid=AfmBOopnSHbt_bJ7QgEANlawvwtkt6KbzvHvtU7xf6A0PvZkBe-ByF-B" target="_blank">Makeup by Mario Soft Sculpt Transforming Skin Enhancer, £35</a></li><li><strong>Best Mascara: </strong><a href="https://www.spacenk.com/uk/makeup/eyes/mascara/lash-sculpt-MUK200059488.html?dwvar_MUK200059488_color=UK200059459&amp;quantity=1">REFY Lash Sculpt, £22</a></li></ol><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:800px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="k9kEt2qYo4BsK7hk6RTSm9" name="2" alt="natural makeup" src="https://cdn.mos.cms.futurecdn.net/k9kEt2qYo4BsK7hk6RTSm9-1920-80.png" mos="" align="middle" fullscreen="" width="800" height="800" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-my-reviews-of-the-best-natural-looking-makeup-products"><span>My Reviews of the Best Natural-Looking Makeup Products:</span></h3><h3 class="article-body__section" id="section-1-erborian-cc-cream"><span>1. Erborian CC Cream</span></h3>        <div class="featured_product_block featured_block_standard" data-id="5a063dd4-6d0c-4df6-afa9-3fbf8ffe42a9">            <a href="https://www.lookfantastic.com/p/erborian-cc-cream-15ml-various-shades/12490571/?srsltid=AfmBOorTeyzpZNzcPysLWZ7CpHNoKr7xXty3EYya3HDWcVdnolwJCo2f" data-model-name="CC Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JX75zH4NaEUMMnCSrGhn5.webp" alt="Erborian Cc Cream 15ml (various Shades)" /><span class='featured__label standard__label'>Best natural-looking base</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Erborian</div>                                        <div class="featured__title">CC Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Erborian CC Cream is one of those products that has cult status but still manages to slip under the radar. I genuinely think it's one of the best natural-looking bases out there. The colour-correcting pigments adjust to your skin tone, instantly evening out redness while still letting natural skin show through, and the finish is luminous but not greasy—making skin look healthy rather than shiny. It’s especially good on days when you want to skip foundation entirely but still look polished and pulled together.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Evens out redness without masking skin</li><li class='list-item list-item-pros'>Lightweight, skincare-like feel</li><li class='list-item list-item-pros'>Radiant, natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range</li><li class='list-item list-item-cons'>May look too dewy on very oily skin</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-2-victoria-beckham-beauty-featherfix-brow-gel"><span>2. Victoria Beckham Beauty Featherfix Brow Gel</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7ba7f7a1-662e-4f94-a550-9d8456baa859">            <a href="https://victoriabeckhambeauty.com/en-gb/products/featherfix-liquid-brow-gel?srsltid=AfmBOormEqi3lb9311hpjTH21FEByRTTcG07HjRdtHQBd57_ihVyRfw2" data-model-name="Featherfix Brow Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tyoFiXts97Jy6cVEnhaiDB.png" alt="Featherfix Brow Gel" /><span class='featured__label standard__label'>Best natural-looking brow gel</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Featherfix Brow Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>FeatherFix Brow Gel is perfect for anyone who wants their brows to look fuller but not overly styled. The lightweight formula coats each hair individually, adding subtle tint and soft hold without stiffness. Brows look groomed and defined, yet still fluffy and natural, and it's <em>impossible</em> to overdo application. It’s the kind of product you forget you’re wearing—in the best way.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Natural, hair-like definition</li><li class='list-item list-item-pros'>Lightweight with flexible hold</li><li class='list-item list-item-pros'>Never crunchy or heavy</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Subtle tint may be too soft for sparse brows</li><li class='list-item list-item-cons'>Expensive price point </li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-3-rhode-pocket-blush"><span>3. Rhode Pocket Blush</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b442768a-0c2b-477c-91ae-19b051035cd3">            <a href="https://www.sephora.co.uk/p/rhode-pocket-blush-buildable-hydrating-cream-blush-5-3g?srsltid=AfmBOoqLlrcqLZA7M7npEHXIf4Iwkl01PylCeB_Du-pB1GMYY0kE9_sU" data-model-name="Pocket Blush " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BncRn4ccyaZHs5fhtiERof.jpg" alt="Rhode Pocket Blush Buildable Hydrating Cream Blush 5.3g" /><span class='featured__label standard__label'>Best natural-looking blush</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've always found subtle blusher hard to get right, but Rhode’s Pocket Blush comes in a range of muted shades which work well for <em>all</em> complexions. The texture melts into skin, creating a healthy, just-pinched effect rather than sitting on top. It blends effortlessly with fingers and looks better as it warms into the skin throughout the day. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely natural, skin-like finish</li><li class='list-item list-item-pros'>Easy to blend and build</li><li class='list-item list-item-pros'>Compact, travel-friendly packaging</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can fade on very oily skin</li><li class='list-item list-item-cons'>Small size</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-4-makeup-by-mario-soft-sculpt-transforming-skin-enhancer"><span>4. Makeup by Mario Soft Sculpt Transforming Skin Enhancer </span></h3>        <div class="featured_product_block featured_block_standard" data-id="07229eda-eb60-49ff-ab25-be8ca424eb72">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-soft-sculpt-transforming-skin-enhancer-5g?srsltid=AfmBOopnSHbt_bJ7QgEANlawvwtkt6KbzvHvtU7xf6A0PvZkBe-ByF-B" data-model-name="Soft Sculpt Transforming Skin Enhancer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CZQ9qcM4dx9xraB6pUUBsf.jpg" alt="Makeup by Mario Soft Sculpt Transforming Skin Enhancer 5g" /><span class='featured__label standard__label'>Best natural-looking bronzer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup By Mario</div>                                        <div class="featured__title">Soft Sculpt Transforming Skin Enhancer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is bronzer for people who don’t really like bronzer. The balm-like formula and cool tone adds soft depth and dimension without obvious stripes or shadows. It sheers out beautifully, mimicking natural contours rather than creating sharp definition. Perfect for enhancing cheekbones subtly or warming up the overall complexion.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Foolproof, blendable formula</li><li class='list-item list-item-pros'>Impossible to over-apply</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Runs out fast</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-5-refy-lash-sculpt-brown"><span>5. REFY Lash Sculpt Brown</span></h3>        <div class="featured_product_block featured_block_standard" data-id="c49cbb93-94c2-4e44-8445-f2642c7187a5">            <a href="https://www.spacenk.com/uk/makeup/eyes/mascara/lash-sculpt-MUK200059488.html?dwvar_MUK200059488_color=UK200059459&amp;quantity=1" data-model-name="Lash Sculpt Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cv3Jb46c9m5zrgAtp5myeh.jpg" alt="mascara" /><span class='featured__label standard__label'>Best natural-looking mascara</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Lash Sculpt Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This mascara is designed for definition rather than drama. The lightweight formula and curved brush separates and lifts lashes, making them look longer and darker without clumping. Plus, the brown shade gives a clean, wide-awake effect, ideal for everyday wear or minimal makeup looks.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Excellent separation and lift</li><li class='list-item list-item-pros'>Smudge-resistant wear</li><li class='list-item list-item-pros'>Natural, defined finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not volumising enough for some</li><li class='list-item list-item-cons'>Can feel dry if layered too much</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-6-merit-beauty-day-glow-highlighter"><span>6. Merit Beauty Day Glow Highlighter</span></h3>        <div class="featured_product_block featured_block_standard" data-id="39fb2f6b-0a1b-4100-92d7-2e9b7038bf7f">            <a href="https://www.meritbeauty.com/products/day-glow?srsltid=AfmBOopkngRfKff-iKxrjNlh477WnYLhU8aqq_1jZQypnVL-AAvBAfR2" data-model-name="Day Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uLTyviqAnFtmHuDNnSdrrf.jpg" alt="Day Glow" /><span class='featured__label standard__label'>Best natural-looking highlighter</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">Day Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This balm-to-cream highlighter adds a soft, glassy sheen that looks like healthy skin catching the light, <em>not</em> shimmer sitting on top. The formula blends seamlessly and works just as well on bare skin as over makeup. it's subtle, flattering, and very hard to mess up.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>No glitter or sparkle</li><li class='list-item list-item-pros'>Ultra-natural glow</li><li class='list-item list-item-pros'>Easy, mistake-proof application</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less impact if you prefer a strong highlight</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-7-clinique-almost-lipstick-in-black-honey"><span>7. Clinique Almost Lipstick in Black Honey</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f9bd8b76-1169-40fa-8833-694c3ad12887">            <a href="https://www.lookfantastic.com/p/clinique-almost-lipstick-1.9g-black-honey/11144838/?rctxt=sponsoredAdsPLP&amp;sponsoredAdsPLPIndex=0" data-model-name="Almost Lipstick in Black Honey" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wYkEsr2sa7natgbzxvMMof.webp" alt="Clinique Almost Lipstick 1.9g - Black Honey" /><span class='featured__label standard__label'>Best natural-looking lipstick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique</div>                                        <div class="featured__title">Almost Lipstick in Black Honey</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Black Honey is iconic because it somehow suits almost everyone. The sheer, balmy formula enhances your natural lip colour rather than covering it, creating a bitten-lip effect. It’s comfortable, forgiving, and easy to reapply without a mirror. A true ‘my lips but better’ product.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Universally flattering shade</li><li class='list-item list-item-pros'>Lightweight, hydrating feel</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Minimal longevity</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-8-merit-beauty-the-minimalist-perfecting-complexion-stick"><span>8. Merit Beauty The Minimalist Perfecting Complexion Stick</span></h3>        <div class="featured_product_block featured_block_standard" data-id="b452c40b-6a62-437c-89fe-2ecc5138e50b">            <a href="https://www.sephora.co.uk/p/merit-beauty-the-minimalist-perfecting-complexion-stick?srsltid=AfmBOor5uqH91EWKbKHAoYOsyYndvUZgKmS35S0Nr4-oC_l61gbg9rJd" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YbxGbJcnbdYt3DvWQeuA87.jpg" alt="Merit Beauty the Minimalist Perfecting Complexion Stick" /><span class='featured__label standard__label'>Best natural-looking concealer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This complexion stick doubles up as both concealer and foundation, so is ideal for targeted coverage that still looks like skin. It conceals redness, dark circles, and breakouts while blending seamlessly into surrounding areas. The finish is natural and slightly radiant, avoiding the heaviness of traditional concealers, but you can layer it up easily on areas that need it.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable, skin-like coverage</li><li class='list-item list-item-pros'>Multi-use for concealing or evening out</li><li class='list-item list-item-pros'>Easy to apply and blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Needs careful shade matching</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-9-pat-mcgrath-labs-skin-fetish-sublime-perfection-blurring-under-eye-powder"><span>9. Pat Mcgrath Labs Skin Fetish Sublime Perfection Blurring Under-Eye Powder</span></h3>        <div class="featured_product_block featured_block_standard" data-id="ca7f53a5-0394-4dca-adfe-ecced58ecac9">            <a href="https://www.sephora.co.uk/p/pat-mcgrath-labs-skin-fetish-sublime-perfection-blurring-under-eye-powder-blurring-under-eye-p?srsltid=AfmBOoqsxJ3uufUgzT7w_xyG5K_nU96i4KvQhEQUCuyVXjZhPSUoHMCU" data-model-name="Skin Fetish Sublime Perfection Blurring Under-Eye Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/p4ApRFFSanKxT8xiVoSJof.jpg" alt="Pat Mcgrath Labs Skin Fetish: Sublime Perfection Blurring Under-Eye Powder - Blurring Under-Eye P" /><span class='featured__label standard__label'>Best natural-looking powder</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish Sublime Perfection Blurring Under-Eye Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This powder wins its category because it's <em>so</em> finely milled. It sets makeup without making skin look dry or heavy, softly blurs fine lines, and keeps makeup in place while remaining virtually invisible. A tiny amount goes a long way, and the finish stays natural (not cakey) throughout the day. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely fine, lightweight texture</li><li class='list-item list-item-pros'>Blurs without creasing</li><li class='list-item list-item-pros'>Long-lasting but natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Like all powders, it will look heavy if over-applied</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I tested each product as part of my everyday routine rather than in isolation, wearing them for full days and applying them the way most people actually do—with fingers and minimal tools. I paid close attention to how they looked in natural daylight, how they wore over time, and whether they still felt comfortable after hours on the skin. If something made my face look better without drawing attention to itself, it passed the test.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Few <a href="https://www.whowhatwear.com/best-makeup-brands"><u>beauty brands</u></a> have editors <em>this</em> obsessed. <a href="https://www.whowhatwear.com/tag/merit"><u>Merit</u></a> is the one my friends clamor for freebies from, the one <a href="https://www.whowhatwear.com/sarah-jessica-parker-merit"><u>celebrities rely on</u></a> for low-maintenance glam, and the one all beauty editors can synonymously agree is just plain good.</p><p>The celebrated brand, founded in 2021 by <a href="https://www.whowhatwear.com/merit-beauty"><u>Katherine Power</u></a> (who is also the cofounder of Who What Wear, thank you very much), was born to simplify your beauty routine in a very oversaturated market. Since its inception, Merit has been a luxe destination for beauty novices and pros alike, offering high-quality skincare, makeup, and fragrance collections for those after clean beauty products with skincare benefits that still perform. If this sounds like a tall order, it's because it is, but Merit didn't just rise to the challenge. It punched above with creative fervor and asked, What next?</p><p>WWW editors did the impossible task of selecting their favorites from Merit's esteemed lineup and dished on each one. Ahead, see the 13 makeup, skincare, and fragrance picks that changed the beauty game forever. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2315px;"><p class="vanilla-image-block" style="padding-top:125.01%;"><img id="VJ482ZMF5m5mfTr2kGYx5T" name="fullfacemeritwithproducts.JPG" alt="Associate beauty editor Alyssa Brascia wearing a full face of Merit products." src="https://cdn.mos.cms.futurecdn.net/VJ482ZMF5m5mfTr2kGYx5T-1920-80.jpg" mos="" align="middle" fullscreen="" width="2315" height="2894" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-merit-beauty-products-at-a-glance"><span>The Best Merit Beauty Products at a Glance</span></h2><ul><li><strong>Best Overall:</strong> <a href="https://www.meritbeauty.com/products/flush-balm" target="_blank"><u>Flush Balm Cheek Color</u></a></li><li><strong>Best Complexion Product: </strong><a href="https://www.meritbeauty.com/products/the-minimalist" target="_blank"><u>The Minimalist Perfecting Complexion Stick</u></a></li><li><strong>Best for Quick Eyes:</strong> <a href="https://www.meritbeauty.com/products/solo-shadow" target="_blank"><u>Solo Shadow Eye Color</u></a></li><li><strong>Best for Everyday:</strong> <a href="https://www.meritbeauty.com/products/the-uniform-spf-45" target="_blank"><u>The Uniform Tinted Mineral Sunscreen SPF 45</u></a></li><li><strong>Best Lipstick: </strong><a href="https://www.meritbeauty.com/products/signature-lip" target="_blank"><u>Signature Lip Lightweight Lipstick</u></a></li><li><strong>Best Fragrance:</strong> <a href="https://www.meritbeauty.com/products/new-wave" target="_blank">New Wave L’Extrait de Parfum</a></li></ul><h3 class="article-body__section" id="section-best-skincare-fragrance"><span>Best Skincare + Fragrance</span></h3><h4 class="article-body__section" id="section-best-fragrance-new-wave-l-extrait-de-parfum"><span>Best Fragrance: New Wave L'Extrait de Parfum</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af30a-a897-11f1-b687-e380ec218cd2">            <a href="https://www.meritbeauty.com/products/new-wave" data-model-name="New Wave L’Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:231,cw:1920,ch:1920,q:80/w7xRTMFkFVE6B24uFGpiYQ.jpg" alt="Merit New Wave" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">New Wave L’Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 1.01 oz. | <strong>Key notes:</strong> Pink pepper, ylang-ylang, labdanum, musk, tobacco accord | <strong>Longevity:</strong> 12 hours</p><p>If you thought Merit would gear toward minimal skin scents, think again. The brand’s sophomore scent, New Wave, is much warmer and spicier than its delicate, powdery predecessor <a href="https://www.meritbeauty.com/products/retrospect?" target="_blank">Retrospect</a>, thanks to an enchanting mix of labdanum, tobacco accord, cedarwood, benzoin, and vanilla bean. If Retrospect is akin to a sophisticated swipe of red lipstick, New Wave smudges the pigment. It’s smoldering, unapologetically bold, and begging to be worn in a dimly-lit cocktail lounge. It’s also destined for compliments, as proven by a <a href="https://www.whowhatwear.com/beauty/fragrance/merit-new-wave-fragrance-review">65-day wear-test.</a>  </p><p><strong>Customer review:</strong> "This New Wave fragrance is such a stunning scent for the fall and winter. It is such a mature sultry sensual experience wearing it. The first note I picked up was a modern resinous amber with very warm leathery scent. This fragrance is so perfect in a new edgy direction for Merit. Absolutely love this one and will be a staple for my fall."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xsNYMEWSQdE24WxpDCjQU" name="IMG_9631" alt="An image of WWW senior beauty editor Jamie Chevron holding the Merit New Wave perfume." src="https://cdn.mos.cms.futurecdn.net/xsNYMEWSQdE24WxpDCjQU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Jamie Chevron)</span></figcaption></figure><h4 class="article-body__section" id="section-best-serum-great-skin-serum"><span>Best Serum: Great Skin Serum</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af44a-a897-11f1-af7d-55ce623d08fe">            <a href="https://www.meritbeauty.com/products/great-skin-serum" data-model-name="Great Skin Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fW4NvYwx6G6qh6c7f4zmn8.jpg" alt="Great Skin Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Great Skin Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 1.69 oz. | <strong>Skin type:</strong> Normal, dry, oily, combination | <strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, cacao-seed extract | <strong>Finish:</strong> Dewy</p><p>We don't know what our makeup game would be without the Merit Great Skin Serum. This hydrating, ultra-glowy biphase serum offers four different weights of hyaluronic acid to nourish multiple layers of the dermis over time, making for an all-day glow that doesn't diminish as the hours pass on. It's virtually weightless despite being infused with niacinamide, cacao-seed extract, Japanese goldthread root, and more for calming, soothing, and plumping properties. (Brascia has sensitive skin and can use this serum with no issues.) Everyone knows the best makeup starts with skincare, and this is the perfect first step.</p><p><strong>Customer review:</strong> "I've been using this for about a week now. I've noticed an overall healthier glow to my complexion and have received many compliments about the health of my skin. My favorite thing about it is there's no chemical smell, and doesn't feel heavy." </p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-moisturizer-great-skin-priming-moisturizer"><span>Best Moisturizer: Great Skin Priming Moisturizer</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af51c-a897-11f1-92cb-87cdb8a67f54">            <a href="https://www.meritbeauty.com/products/great-skin-moisturizer" data-model-name="Great Skin Priming Moisturizer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/en9XXMxiprHvzYE9o44pk8.jpg" alt="Great Skin Moisturizer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Great Skin Priming Moisturizer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 1.69 oz. | <strong>Skin type:</strong> Normal, dry, oily, combination | <strong>Key ingredients:</strong> Oat extract, glycerin, hyaluronic acid | <strong>Finish:</strong> Dewy</p><p>We love a no-fuss, simple skincare routine that absorbs quickly so we can dive into our makeup, and this priming moisturizer is just that. Fast-absorbing, packed with nutrients, and instantly softening, there's so much to love about this ultra-hydrating formula. It works flawlessly with all skin types, and even though the brand doesn't deliberately declare its compatibility with sensitive skin, we can confirm that it indeed is. The lightweight formula is infused with oat extract, glycerin, hyaluronic acid, and the same proprietary complex in the serum for cohesive skin prep and pill-free makeup application afterward. What can we say? It's a 10!</p><p><strong>Customer review:</strong> "After a couple of weeks of use, I can officially say that I am a fan of the great skin moisturizer. I have very sensitive eczema-prone skin and can't use products with strong smells, but I need a thick moisturizing formula. The great skin cream has a light natural scent and is a hydrating daily moisturizer that is a good base/prep for makeup or just on its own before bed or on a makeup-free day. I'm adding this to my rotation!"  </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XgcXq3JdzMGH3nTYkkmEf9" name="fullfacemerit.JPG" alt="Brascia wearing a full face of Merit skincare and makeup." src="https://cdn.mos.cms.futurecdn.net/XgcXq3JdzMGH3nTYkkmEf9-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia wearing a full face of Merit skincare and makeup. </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-makeup"><span>Best Makeup</span></h3><h4 class="article-body__section" id="section-best-overall-flush-balm-cheek-color"><span>Best Overall: Flush Balm Cheek Color</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3ae8a6-a897-11f1-8a31-a5ae70e8c0e0">            <a href="https://www.meritbeauty.com/products/flush-balm" data-model-name="Flush Balm Cheek Color" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NPHEx5HizoTNxvTLHng5P8.jpg" alt="Flush Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Flush Balm Cheek Color</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.31 oz. | <strong>Shades:</strong> 13 | <strong>Key ingredient:</strong> Vitamin E | <strong>Finish:</strong> Satin</p><p>If there's one thing WWW editors keep close when they do their makeup—from everyday, natural makeup to a full beat—it's <a href="https://www.whowhatwear.com/merit-flush-balm-review" target="_blank"><u>Merit's Flush Balm</u></a>. Lightweight, ultra-creamy, and available in the chicest array of shades, this malleable cream blush is the stuff of beauty-editor dreams. Whether you want to achieve a sheer baby-pink flush or build up the color to a statement-making pop of plum, a curated hue awaits you. Plus, it doesn't hurt that these balms are supremely easy to blend—whether with your finger, a brush, or a sponge—and leave the prettiest satin sheen. <strong>Pro tip: Stipple on this blush with a brush after applying your face makeup and powder for a healthy glow.</strong> (No, this formula will not ruin your just-powdered face.)</p><p>From the chic packaging that makes it both pretty to display <em>and</em> easily portable to its versatile use (it does triple duty as a cream eye shadow and lipstick too), there's not much to be left to the imagination as to why this balm steals the top spot.</p><p><strong>Customer review:</strong> "Wow! First off, the packaging is so luxurious. I was blown away by the texture and that it gave me glow in addition to a beautiful natural flush. This is easily going into my holy grail of blushes. It looks so beautiful in my space with my other blushes."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="TBCvnFCGZAWSmnFh5ChMzZ" name="alyssameritselfie.JPG" alt="Alyssa Brascia wearing Merit makeup products." src="https://cdn.mos.cms.futurecdn.net/TBCvnFCGZAWSmnFh5ChMzZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Alyssa Brascia wearing the Flush Balm in Archival. </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h4 class="article-body__section" id="section-best-complexion-product-the-minimalist-perfecting-complexion-stick"><span>Best Complexion Product: The Minimalist Perfecting Complexion Stick</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3ae9c8-a897-11f1-b0be-8d38872200cf">            <a href="https://www.meritbeauty.com/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dnr9MGj2YnFLYUK8QnPxF8.jpg" alt="The Minimalist" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.23 oz. | <strong>Shades:</strong> 30 | <strong>Key ingredients:</strong> Fatty acids, sea daffodil extract | <strong>Finish:</strong> Natural</p><p>If you want a complexion product that literally does it all—blurs skin like foundation, covers dark circles and blemishes like concealer, and even doubles as an eye shadow primer—then you've found your new holy grail. Voted one of our editors' favorite <a href="https://www.whowhatwear.com/best-foundation-sticks"><u>foundation sticks</u></a> of all time, Merit's Minimalist is our bona fide desert-island pick. </p><p>"I'm obsessed with the Minimalist Perfecting Complexion Stick," says WWW Beauty Director <a href="https://www.whowhatwear.com/author/erin-jahns"><u>Erin Jahns</u></a>. "It buffs, blends, and melts so seamlessly into the skin, and unlike so many foundations or concealers, it looks better and better the longer you wear it. It still looks freshly applied by the end of the day. I usually wear my makeup for a full 10 hours, and by hour 10, there was still no creasing." Jahns even uses different shades from its 30 options to contour and conceal, further proving the versatility of these little sticks. "The formula itself is super buildable, but it retains its velvety, demi-matte finish without getting greasy or cakey no matter how many layers you add," she elaborates. </p><p><strong>Customer review:</strong> "I have raved about this product and have received so many compliments when wearing it! I am a makeup artist and love a super minimal/natural makeup look for myself and have struggled to find a foundation that doesn't make my dry skin look worse. 10/10 will buy again! Have referred so many friends already."</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-for-quick-eyes-solo-shadow-eye-color"><span>Best for Quick Eyes: Solo Shadow Eye Color</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aea86-a897-11f1-8d19-4b6bee3e5801">            <a href="https://www.meritbeauty.com/products/solo-shadow" data-model-name="Solo Shadow Eye Color" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2qZT2RnGpB2jUx4cEYw2W8.jpg" alt="Solo Shadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Solo Shadow Eye Color</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.17 oz. | <strong>Shades:</strong> 14 | <strong>Key ingredients:</strong> Jojoba extract, microfine pearls | <strong>Finish:</strong> Shimmery, matte </p><p>Eye shadow fans and foes alike rejoice in the power of the <a href="https://www.whowhatwear.com/beauty/makeup/merit-solo-shadow-sheen-review"><u>Merit Solo Shadow</u></a>. Soft, infused with plant extracts, and oh so blendable, these buildable cream shadows have made forever fans out of us. Senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-schneider"><u>Jamie Schneider</u></a> says these small, silky shadows give "unbothered '90s supermodel," and it's easy to see why. Each buildable hue is creamy and hydrating while offering 12-hour, no-crease wear. Available in both matte and non-glittery shimmer formulas, these shadows offer a sheer wash of color and are easy to build from barely-there sheens to pigment-packed, '90s-inspired smoky eyes. </p><p><strong>Customer review:</strong> "I received this shadow in the color Glacé and I am in love with the color. It glides onto my eyes so nice and wears so well all day long with no creases or smudging. I can't wait to try this out in more of the new colors! Why are you still reading this?! Go buy it! You won't regret it!"</p></p>                </div>                            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/pi3iraqBZosw3estKSfnuF/IMG_6664.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/pi3iraqBZosw3estKSfnuF/IMG_6664.mp4"></video></div><h4 class="article-body__section" id="section-best-for-everyday-the-uniform-tinted-mineral-sunscreen-spf-45"><span>Best for Everyday: The Uniform Tinted Mineral Sunscreen SPF 45</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aeba8-a897-11f1-bc28-93924c7ad43f">            <a href="https://www.meritbeauty.com/products/the-uniform-spf-45" data-model-name="The Uniform Tinted Mineral Sunscreen SPF 45" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Hb9aQW9h7cw3JpCDQNypS8.jpg" alt="The Uniform" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">The Uniform Tinted Mineral Sunscreen SPF 45</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 1.7 oz. | <strong>Shades:</strong> 15 | <strong>Key ingredient:</strong> 100% mineral zinc oxide | <strong>Finish:</strong> Velvet</p><p>We're fans of <a href="https://www.whowhatwear.com/best-tinted-sunscreen-for-face"><u>tinted sunscreen</u></a> to begin with, but Merit's new SPF takes the cake. It's hydrating, blurring, and available in a stunning range of flexible shades, and Schneider attests that The Uniform is "1000% worth the hype." It utilizes mineral SPF to block harmful UV rays, though it never leaves a white cast thanks to a proprietary pigment-dispersion technology, which melds the tinted pigments and ray-blocking zinc together in a harmonious, non-ashy way. "I've been testing it for the past month, and I'm not kidding. It makes my skin look airbrushed—like a permanent soft-focus effect," Schneider <a href="https://www.whowhatwear.com/beauty/makeup/merit-uniform-spf-review"><u>previously gushed</u></a>. "I stopped wearing foundation because of it!"</p><p><strong>Customer review:</strong> "I'm 51, and your entire line is all I use now. I've tried many tinted SPFs over the years, and they either break me out, are too shimmery/shiny/sticky, or don't cover well. The Uniform has a nice texture that, although it's more matte than Merit’s other products, it's not drying and looks great! I layer my other products on top if I want more of a 'made-up' look. My 74-year-old mother has started using Merit as well and loves it!"</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:110.83%;"><img id="wmkwwDXxmghTZKUrW4XCBj" name="ZQz4P4mrn759cX83KCAPKk-1440-80.j" alt="Schneider holding Merit's The Uniform." src="https://cdn.mos.cms.futurecdn.net/wmkwwDXxmghTZKUrW4XCBj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1596" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/" target="_blank">jamieeschneider</a>)</span></figcaption></figure><h4 class="article-body__section" id="section-best-lipstick-signature-lip-lightweight-lipstick"><span>Best Lipstick: Signature Lip Lightweight Lipstick</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aecca-a897-11f1-9e4f-21a36634d9e4">            <a href="https://www.meritbeauty.com/products/signature-lip" data-model-name="Signature Lip Lightweight Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vXjJp3T59BbdkcGZXfctR8.jpg" alt="Signature Lip" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Signature Lip Lightweight Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.10 oz. | <strong>Shades:</strong> 15 | <strong>Key ingredients:</strong> Hyaluronic acid, sesame seed extract | <strong>Finish:</strong> Satin, matte</p><p>We have long sung the praises of Merit's Signature Lip—a near-weightless lipstick that you can nab in either a satin or matte finish. In fact, we unanimously voted the satin tube as the <a href="https://www.whowhatwear.com/best-lipsticks"><u>best lipstick we've ever tried</u></a> thanks to its hydrating formula, supremely comfortable texture, and buildable wash of color. "I have discolored lips, yet Merit's formula applies flawlessly, especially the shade Tiger, which is my <a href="https://www.whowhatwear.com/beauty/makeup/best-red-lipsticks"><u>all-time favorite red lipstick</u></a>," former associate editor <a href="https://www.whowhatwear.com/author/yusra-siddiqui"><u>Yusra Siddiqui</u></a> previously told WWW. What's more, the matte version is somehow just as hydrating. Make it make sense! </p><p><strong>Customer review:</strong> "It's super lightweight, gives my lips a nice splash of color with a satin finish, and feels like I'm barely wearing anything. Plus, it's hydrating with squalane and sunflower seed oil—total bonus. I love that I can build the color or gloss it up for different looks. And its eco-friendly packaging is a win for me. Totally recommend if you're into lipsticks that care for your lips and the planet!"</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ctchNBrUezMqAU9bpYhxx3" name="best-lipsticks-300450-1693334700" alt="Associate beauty editor Maya Thomas wearing Merit Signature Lip Lightweight Lipstick." src="https://cdn.mos.cms.futurecdn.net/ctchNBrUezMqAU9bpYhxx3-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="700" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Associate beauty editor Maya Thomas wearing Merit's Signature Lip Lightweight Lipstick </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/itsmayalala/" target="_blank">itsmayalala</a>)</span></figcaption></figure><h4 class="article-body__section" id="section-best-brush-brush-no-1-blending-brush"><span>Best Brush: Brush No. 1 Blending Brush</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aee0a-a897-11f1-9569-eb0f1e7e5403">            <a href="https://www.meritbeauty.com/products/brush-no-1" data-model-name="Brush No. 1 Blending Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5CpfyAnbGfKQG8vxPgCaY8.jpg" alt="Brush No.1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Brush No. 1 Blending Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Vegan bristles, aluminum handle</p><p>"I was not expecting Brush No. 1 to be my favorite pick because I've never used a brush regularly, but this one has me converted," says Editor in Chief Kat Collings. "It gives me a much more seamless look than just blending with my fingers, so my skin looks like the best version of itself, and you can't see where I applied makeup. It also helps that it's so fluffy and soft."</p><p><strong>Customer review:</strong> "I've tried many brushes before, but they often shed bristles and lose their shape after just a few uses. However, I've been using this one for a while now, and it still holds its shape beautifully. It's incredibly soft and the perfect size! If you ask me, the only brush you will need."</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-believable-bronze-bronze-balm-sheer-bronzer"><span>Best Believable Bronze: Bronze Balm Sheer Bronzer</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aeee6-a897-11f1-9a9c-5b398c33e99c">            <a href="https://www.meritbeauty.com/products/bronze-balm" data-model-name="Bronze Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/h3e9kXwEZ4L6hnm7JpXbd8.jpg" alt="Bronze Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Bronze Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.44 oz. | <strong>Shades:</strong> 5 | <strong>Key ingredient:</strong> Fatty acids | <strong>Finish:</strong> Satin</p><p>If you're in the market for a natural-looking bronzer, look no further than this sheer bronzer stick. Its chic golden packaging almost gives a nod to the sun-warmed glow you'll receive after blending in a few swipes of this ergonomic stick (which, by the way, blends like a dream with <a href="https://www.meritbeauty.com/products/brush-no-1" target="_blank"><u>Brush No. 1</u></a>). It comes in five flexible shades that can be blended at the perimeter of the face for a subtle bronze or built up for a more defined sculpt. The natural finish it leaves you with isn't just a by-product of its satiny formula—the stuff is actually hydrating your skin thanks to a nourishing infusion of fatty acids. </p><p><strong>Customer review:</strong> "Lightweight and melts into your skin beautifully! Love it more than my Fenty contour stick. It is not cakey and gives you a very natural contour/ dimension. I will be purchasing again for sure!"</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-natural-glow-day-glow-highlighting-balm"><span>Best Natural Glow: Day Glow Highlighting Balm</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aefb8-a897-11f1-b68a-1373e80fe3a1">            <a href="https://www.meritbeauty.com/products/day-glow" data-model-name="Day Glow Highlighting Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jbGKxxHwtzJZYRTFbsu4e8.jpg" alt="Day Glow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Day Glow Highlighting Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.14 oz. | <strong>Shades:</strong> 4 | <strong>Key ingredients:</strong> Squalane, olive-fruit oil, phytosterol, amino acids | <strong>Finish:</strong> Radiant</p><p>One of the products Brascia has been faithful to the longest is Merit's Day Glow. In fact, it's the only highlighting product that's made her like the category. Most highlighters tend to look like a glittery mess—more like the aftermath of sorority bid day than the glowy result of hydrated, plump skin—but this moisturizing formula, infused with amino acids, phytosterol, and lots of vitamins, offers your skin real shine-inducing nourishment while kissing your complexion with a micropearl dew. Your skin will look healthier when you dab on this beauty.</p><p><strong>Customer review:</strong> "I was surprised by how much I enjoyed using this product. I don't use highlighters, and I wasn't expecting much from this one, but it adds a nice glow to the skin without being glittery or overshadowing the rest of the face."</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-mascara-clean-lash-lengthening-mascara"><span>Best Mascara: Clean Lash Lengthening Mascara</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af094-a897-11f1-bc0b-99a3d198c52b">            <a href="https://www.meritbeauty.com/products/clean-lash" data-model-name="Clean Lash Lengthening Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6fCvsUbrHir8Y8yQ4PtSd8.jpg" alt="Clean Lash" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Clean Lash Lengthening Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.25 oz. | <strong>Shades:</strong> 1 | <strong>Key ingredients:</strong> Fatty acids, olive oil esters, vitamin B5 | <strong>Finish:</strong> Natural</p><p>It can be hard to find a non-flaky, smudge-free clean mascara that really delivers on what it promises—or so we thought until we tried Merit's Clean Lash. This inky formula is secretly a <a href="https://www.whowhatwear.com/best-tubing-mascaras">tubing mascara</a>, which means easy, tug-free removal and lash-thickening results that take stubbly fringe to flirty flutters. One swipe will give you natural-looking definition, but it's easy to build up layers without veering spidery if you want to add a little drama. Plus, it's vitamin-infused, meaning each swipe is like a conditioning treatment for your lashes. Sold yet?</p><p><strong>Customer review:</strong> "Clean lash is hands down the best mascara I've ever used! Very little clumping and no smudge. The seamless formula makes application quick and easy. At the end of the day when it's time to take it all off, I can easily remove it with water and soap. Although, my favorite way to take it off is with an oil cleanser! The packaging is very smooth, amazing quality, and gives off those clean vibes Merit is all about! My makeup has never looked better!" </p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-brow-gel-brow-1980-volumizing-pomade"><span>Best Brow Gel: Brow 1980 Volumizing Pomade</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af166-a897-11f1-9e94-55f1b8efbe2f">            <a href="https://www.meritbeauty.com/products/brow-1980" data-model-name="Brow 1980" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2mKBQwgrM42cYsjSJFuxm8.jpg" alt="Brow 1980" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Brow 1980</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.15 oz. | <strong>Shades:</strong> 4 | <strong>Key ingredients:</strong> Vitamin B5, kaolin clay, mineral pigments | <strong>Finish:</strong> Natural</p><p>"Even if I have a pretty bare face, I always focus on my brows, so a great brow gel is a must," says <a href="https://www.whowhatwear.com/author/kristen-nichols"><u>Kristen Nichols</u></a>, associate director of special projects. "I've tried many formulas over the years, but Merit's Brow 1980 Volumizing Pomade is one that stands out among the rest. The volumizing effect truly gives my eyebrows an instant fullness that lasts for hours of wear."</p><p><strong>Customer review:</strong> "I've been using MERIT's Brow 1980 for a couple of days now, and it's a game-changer! It holds all my brow hairs in place while helping me shape them effortlessly. The formula provides a natural, polished look that lasts all day. I even used it during my yoga sculpt class, where I sweated a lot, yet it still stayed perfectly in place! It's easily become an essential part of my daily routine, ensuring my brows always look their best with minimal effort. I truly recommend!"</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2727px;"><p class="vanilla-image-block" style="padding-top:125.01%;"><img id="aze77ydRaeSHfLgmCiJ8eb" name="IMG_3403" alt="Brascia's assortment of go-to Merit beauty products." src="https://cdn.mos.cms.futurecdn.net/aze77ydRaeSHfLgmCiJ8eb-1920-80.jpg" mos="" align="middle" fullscreen="" width="2727" height="3409" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-also-great"><span>Also Great</span></h3>        <div class="featured_product_block featured_block_standard" data-id="0d3af65c-a897-11f1-a44e-57339d8ca898">            <a href="https://www.meritbeauty.com/products/shade-slick" data-model-name="Shade Slick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s2p2obtSdPuaGLEHofgE9T.jpg" alt="Shade Slick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Shade Slick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is a comfortable, hydrating <a href="https://www.whowhatwear.com/best-lip-oils">lip oil</a> that coats your pout in a glassy shine. Layer it over the <a href="https://www.meritbeauty.com/products/signature-lip"><u>Signature Lip</u></a> for a juicy lip combo.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0d3af6ca-a897-11f1-81d8-a53d125406c7">            <a href="https://www.meritbeauty.com/products/great-skin-double-cleanse" data-model-name="Great Skin Double Cleanse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uDT9SdBPnagwRkDMNcaBBT.jpg" alt="Great Skin Double Cleanse" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Great Skin Double Cleanse</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/beauty/skin/merit-great-skin-double-cleanse-review">state-of-the-art cleanser</a> isn't just pretty—it's potent enough to consolidate your double-cleanse routine into one step and won't break acne-prone skin out.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0d3af72e-a897-11f1-9c4e-297f79ed5c52">            <a href="https://www.meritbeauty.com/products/the-great-skin-trio" data-model-name="The Great Skin Trio" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/q4SzZBMXaLkDg4jQF7hh9T.jpg" alt="The Great Skin Trio" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">The Great Skin Trio</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Nab the entire skincare set with this bundled deal.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0d3af79c-a897-11f1-95ba-6981fe6287d2">            <a href="https://www.meritbeauty.com/products/signature-lip-liner" data-model-name="Signature Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9nRYPPWYW5EDiC25os28DT.jpg" alt="Signature Lip Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Signature Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>We love a hydrating lip liner, especially during dry winters when our lips feel chapped. This gel pencil delivers moisturizing, sheer color without tugging or drying out the skin.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0d3af80a-a897-11f1-8f9e-93dfc3c03109">            <a href="https://www.meritbeauty.com/products/brow-1990" data-model-name="Brow 1990" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/owzQh28mJFmJvhwntQEYCT.jpg" alt="Brow 1990" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Brow 1990</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This eyebrow pencil sketches perfect, thin strokes for a hairlike look. Its sheer formula avoids overapplication and accidental dark spots, resulting in a smooth, natural look. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3118px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="FsbZzD2yNQY7f6moEiEy7V" name="IMG_3408" alt="Brascia with a bag full of Merit beauty products." src="https://cdn.mos.cms.futurecdn.net/FsbZzD2yNQY7f6moEiEy7V-1920-80.jpg" mos="" align="middle" fullscreen="" width="3118" height="3897" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-is-merit-a-clean-beauty-brand"><span>Is Merit a clean beauty brand?</span></h3><p>There is no hard-and-fast definition of the term "clean beauty," so any answer to this question is subjective. However, Merit addresses it in the <a href="https://www.meritbeauty.com/pages/faq" target="_blank"><u>FAQ</u></a> section of its website. "We focus on ingredients that are safe and effective, whether natural or synthetic," the brand states. "In addition to adding good-for-you ingredients to every formula, we eliminated many potential irritants, like added artificial fragrance."</p><p>Going the extra mile, Merit partnered with <a href="https://www.instagram.com/bibalosangeles/" target="_blank"><u>Biba de Sousa</u></a>, a famed celebrity aesthetician, when formulating the brand's skincare and complexion products to act as a trusted sounding board. De Sousa is known for her "no list," which includes 73 clean ingredients that can clog pores, cause acne, or even cause irritation. You can check the safety of your favorite products by running the ingredient list through her bespoke <a href="https://www.bibalosangeles.com/pages/pore-clogger-checker" target="_blank"><u>Pore Clogger Checker</u></a> to get a sense of the lengths Merit went to to produce high-quality, efficacious products. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/best-merit-beauty-products</link>
                                                                            <description>
                            <![CDATA[ *The* It-girl beauty brand. ]]>
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                                                                        <pubDate>Tue, 23 Dec 2025 10:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2026 17:07:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider; Merit Beauty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Merit Beauty products scattered around selfies of Who What Wear senior beauty editor Jamie Schneider wearing a full face of Merit products.]]></media:description>                                                            <media:text><![CDATA[A collage of Merit Beauty products scattered around selfies of Who What Wear senior beauty editor Jamie Schneider wearing a full face of Merit products.]]></media:text>
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                                <p>Few <a href="https://www.whowhatwear.com/best-makeup-brands"><u>beauty brands</u></a> have editors <em>this</em> obsessed. <a href="https://www.whowhatwear.com/tag/merit"><u>Merit</u></a> is the one my friends clamor for freebies from, the one <a href="https://www.whowhatwear.com/sarah-jessica-parker-merit"><u>celebrities rely on</u></a> for low-maintenance glam, and the one all beauty editors can synonymously agree is just plain good.</p><p>The celebrated brand, founded in 2021 by <a href="https://www.whowhatwear.com/merit-beauty"><u>Katherine Power</u></a> (who is also the cofounder of Who What Wear, thank you very much), was born to simplify your beauty routine in a very oversaturated market. Since its inception, Merit has been a luxe destination for beauty novices and pros alike, offering high-quality skincare, makeup, and fragrance collections for those after clean beauty products with skincare benefits that still perform. If this sounds like a tall order, it's because it is, but Merit didn't just rise to the challenge. It punched above with creative fervor and asked, What next?</p><p>WWW editors did the impossible task of selecting their favorites from Merit's esteemed lineup and dished on each one. Ahead, see the 13 makeup, skincare, and fragrance picks that changed the beauty game forever. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2315px;"><p class="vanilla-image-block" style="padding-top:125.01%;"><img id="VJ482ZMF5m5mfTr2kGYx5T" name="fullfacemeritwithproducts.JPG" alt="Associate beauty editor Alyssa Brascia wearing a full face of Merit products." src="https://cdn.mos.cms.futurecdn.net/VJ482ZMF5m5mfTr2kGYx5T-1920-80.jpg" mos="" align="middle" fullscreen="" width="2315" height="2894" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-merit-beauty-products-at-a-glance"><span>The Best Merit Beauty Products at a Glance</span></h2><ul><li><strong>Best Overall:</strong> <a href="https://www.meritbeauty.com/products/flush-balm" target="_blank"><u>Flush Balm Cheek Color</u></a></li><li><strong>Best Complexion Product: </strong><a href="https://www.meritbeauty.com/products/the-minimalist" target="_blank"><u>The Minimalist Perfecting Complexion Stick</u></a></li><li><strong>Best for Quick Eyes:</strong> <a href="https://www.meritbeauty.com/products/solo-shadow" target="_blank"><u>Solo Shadow Eye Color</u></a></li><li><strong>Best for Everyday:</strong> <a href="https://www.meritbeauty.com/products/the-uniform-spf-45" target="_blank"><u>The Uniform Tinted Mineral Sunscreen SPF 45</u></a></li><li><strong>Best Lipstick: </strong><a href="https://www.meritbeauty.com/products/signature-lip" target="_blank"><u>Signature Lip Lightweight Lipstick</u></a></li><li><strong>Best Fragrance:</strong> <a href="https://www.meritbeauty.com/products/new-wave" target="_blank">New Wave L’Extrait de Parfum</a></li></ul><h3 class="article-body__section" id="section-best-skincare-fragrance"><span>Best Skincare + Fragrance</span></h3><h4 class="article-body__section" id="section-best-fragrance-new-wave-l-extrait-de-parfum"><span>Best Fragrance: New Wave L'Extrait de Parfum</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af30a-a897-11f1-b687-e380ec218cd2">            <a href="https://www.meritbeauty.com/products/new-wave" data-model-name="New Wave L’Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:231,cw:1920,ch:1920,q:80/w7xRTMFkFVE6B24uFGpiYQ.jpg" alt="Merit New Wave" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">New Wave L’Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 1.01 oz. | <strong>Key notes:</strong> Pink pepper, ylang-ylang, labdanum, musk, tobacco accord | <strong>Longevity:</strong> 12 hours</p><p>If you thought Merit would gear toward minimal skin scents, think again. The brand’s sophomore scent, New Wave, is much warmer and spicier than its delicate, powdery predecessor <a href="https://www.meritbeauty.com/products/retrospect?" target="_blank">Retrospect</a>, thanks to an enchanting mix of labdanum, tobacco accord, cedarwood, benzoin, and vanilla bean. If Retrospect is akin to a sophisticated swipe of red lipstick, New Wave smudges the pigment. It’s smoldering, unapologetically bold, and begging to be worn in a dimly-lit cocktail lounge. It’s also destined for compliments, as proven by a <a href="https://www.whowhatwear.com/beauty/fragrance/merit-new-wave-fragrance-review">65-day wear-test.</a>  </p><p><strong>Customer review:</strong> "This New Wave fragrance is such a stunning scent for the fall and winter. It is such a mature sultry sensual experience wearing it. The first note I picked up was a modern resinous amber with very warm leathery scent. This fragrance is so perfect in a new edgy direction for Merit. Absolutely love this one and will be a staple for my fall."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xsNYMEWSQdE24WxpDCjQU" name="IMG_9631" alt="An image of WWW senior beauty editor Jamie Chevron holding the Merit New Wave perfume." src="https://cdn.mos.cms.futurecdn.net/xsNYMEWSQdE24WxpDCjQU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Jamie Chevron)</span></figcaption></figure><h4 class="article-body__section" id="section-best-serum-great-skin-serum"><span>Best Serum: Great Skin Serum</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af44a-a897-11f1-af7d-55ce623d08fe">            <a href="https://www.meritbeauty.com/products/great-skin-serum" data-model-name="Great Skin Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fW4NvYwx6G6qh6c7f4zmn8.jpg" alt="Great Skin Serum" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Great Skin Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 1.69 oz. | <strong>Skin type:</strong> Normal, dry, oily, combination | <strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, cacao-seed extract | <strong>Finish:</strong> Dewy</p><p>We don't know what our makeup game would be without the Merit Great Skin Serum. This hydrating, ultra-glowy biphase serum offers four different weights of hyaluronic acid to nourish multiple layers of the dermis over time, making for an all-day glow that doesn't diminish as the hours pass on. It's virtually weightless despite being infused with niacinamide, cacao-seed extract, Japanese goldthread root, and more for calming, soothing, and plumping properties. (Brascia has sensitive skin and can use this serum with no issues.) Everyone knows the best makeup starts with skincare, and this is the perfect first step.</p><p><strong>Customer review:</strong> "I've been using this for about a week now. I've noticed an overall healthier glow to my complexion and have received many compliments about the health of my skin. My favorite thing about it is there's no chemical smell, and doesn't feel heavy." </p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-moisturizer-great-skin-priming-moisturizer"><span>Best Moisturizer: Great Skin Priming Moisturizer</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af51c-a897-11f1-92cb-87cdb8a67f54">            <a href="https://www.meritbeauty.com/products/great-skin-moisturizer" data-model-name="Great Skin Priming Moisturizer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/en9XXMxiprHvzYE9o44pk8.jpg" alt="Great Skin Moisturizer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Great Skin Priming Moisturizer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 1.69 oz. | <strong>Skin type:</strong> Normal, dry, oily, combination | <strong>Key ingredients:</strong> Oat extract, glycerin, hyaluronic acid | <strong>Finish:</strong> Dewy</p><p>We love a no-fuss, simple skincare routine that absorbs quickly so we can dive into our makeup, and this priming moisturizer is just that. Fast-absorbing, packed with nutrients, and instantly softening, there's so much to love about this ultra-hydrating formula. It works flawlessly with all skin types, and even though the brand doesn't deliberately declare its compatibility with sensitive skin, we can confirm that it indeed is. The lightweight formula is infused with oat extract, glycerin, hyaluronic acid, and the same proprietary complex in the serum for cohesive skin prep and pill-free makeup application afterward. What can we say? It's a 10!</p><p><strong>Customer review:</strong> "After a couple of weeks of use, I can officially say that I am a fan of the great skin moisturizer. I have very sensitive eczema-prone skin and can't use products with strong smells, but I need a thick moisturizing formula. The great skin cream has a light natural scent and is a hydrating daily moisturizer that is a good base/prep for makeup or just on its own before bed or on a makeup-free day. I'm adding this to my rotation!"  </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XgcXq3JdzMGH3nTYkkmEf9" name="fullfacemerit.JPG" alt="Brascia wearing a full face of Merit skincare and makeup." src="https://cdn.mos.cms.futurecdn.net/XgcXq3JdzMGH3nTYkkmEf9-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia wearing a full face of Merit skincare and makeup. </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-best-makeup"><span>Best Makeup</span></h3><h4 class="article-body__section" id="section-best-overall-flush-balm-cheek-color"><span>Best Overall: Flush Balm Cheek Color</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3ae8a6-a897-11f1-8a31-a5ae70e8c0e0">            <a href="https://www.meritbeauty.com/products/flush-balm" data-model-name="Flush Balm Cheek Color" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NPHEx5HizoTNxvTLHng5P8.jpg" alt="Flush Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Flush Balm Cheek Color</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.31 oz. | <strong>Shades:</strong> 13 | <strong>Key ingredient:</strong> Vitamin E | <strong>Finish:</strong> Satin</p><p>If there's one thing WWW editors keep close when they do their makeup—from everyday, natural makeup to a full beat—it's <a href="https://www.whowhatwear.com/merit-flush-balm-review" target="_blank"><u>Merit's Flush Balm</u></a>. Lightweight, ultra-creamy, and available in the chicest array of shades, this malleable cream blush is the stuff of beauty-editor dreams. Whether you want to achieve a sheer baby-pink flush or build up the color to a statement-making pop of plum, a curated hue awaits you. Plus, it doesn't hurt that these balms are supremely easy to blend—whether with your finger, a brush, or a sponge—and leave the prettiest satin sheen. <strong>Pro tip: Stipple on this blush with a brush after applying your face makeup and powder for a healthy glow.</strong> (No, this formula will not ruin your just-powdered face.)</p><p>From the chic packaging that makes it both pretty to display <em>and</em> easily portable to its versatile use (it does triple duty as a cream eye shadow and lipstick too), there's not much to be left to the imagination as to why this balm steals the top spot.</p><p><strong>Customer review:</strong> "Wow! First off, the packaging is so luxurious. I was blown away by the texture and that it gave me glow in addition to a beautiful natural flush. This is easily going into my holy grail of blushes. It looks so beautiful in my space with my other blushes."</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="TBCvnFCGZAWSmnFh5ChMzZ" name="alyssameritselfie.JPG" alt="Alyssa Brascia wearing Merit makeup products." src="https://cdn.mos.cms.futurecdn.net/TBCvnFCGZAWSmnFh5ChMzZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Alyssa Brascia wearing the Flush Balm in Archival. </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h4 class="article-body__section" id="section-best-complexion-product-the-minimalist-perfecting-complexion-stick"><span>Best Complexion Product: The Minimalist Perfecting Complexion Stick</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3ae9c8-a897-11f1-b0be-8d38872200cf">            <a href="https://www.meritbeauty.com/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dnr9MGj2YnFLYUK8QnPxF8.jpg" alt="The Minimalist" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.23 oz. | <strong>Shades:</strong> 30 | <strong>Key ingredients:</strong> Fatty acids, sea daffodil extract | <strong>Finish:</strong> Natural</p><p>If you want a complexion product that literally does it all—blurs skin like foundation, covers dark circles and blemishes like concealer, and even doubles as an eye shadow primer—then you've found your new holy grail. Voted one of our editors' favorite <a href="https://www.whowhatwear.com/best-foundation-sticks"><u>foundation sticks</u></a> of all time, Merit's Minimalist is our bona fide desert-island pick. </p><p>"I'm obsessed with the Minimalist Perfecting Complexion Stick," says WWW Beauty Director <a href="https://www.whowhatwear.com/author/erin-jahns"><u>Erin Jahns</u></a>. "It buffs, blends, and melts so seamlessly into the skin, and unlike so many foundations or concealers, it looks better and better the longer you wear it. It still looks freshly applied by the end of the day. I usually wear my makeup for a full 10 hours, and by hour 10, there was still no creasing." Jahns even uses different shades from its 30 options to contour and conceal, further proving the versatility of these little sticks. "The formula itself is super buildable, but it retains its velvety, demi-matte finish without getting greasy or cakey no matter how many layers you add," she elaborates. </p><p><strong>Customer review:</strong> "I have raved about this product and have received so many compliments when wearing it! I am a makeup artist and love a super minimal/natural makeup look for myself and have struggled to find a foundation that doesn't make my dry skin look worse. 10/10 will buy again! Have referred so many friends already."</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-for-quick-eyes-solo-shadow-eye-color"><span>Best for Quick Eyes: Solo Shadow Eye Color</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aea86-a897-11f1-8d19-4b6bee3e5801">            <a href="https://www.meritbeauty.com/products/solo-shadow" data-model-name="Solo Shadow Eye Color" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2qZT2RnGpB2jUx4cEYw2W8.jpg" alt="Solo Shadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Solo Shadow Eye Color</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.17 oz. | <strong>Shades:</strong> 14 | <strong>Key ingredients:</strong> Jojoba extract, microfine pearls | <strong>Finish:</strong> Shimmery, matte </p><p>Eye shadow fans and foes alike rejoice in the power of the <a href="https://www.whowhatwear.com/beauty/makeup/merit-solo-shadow-sheen-review"><u>Merit Solo Shadow</u></a>. Soft, infused with plant extracts, and oh so blendable, these buildable cream shadows have made forever fans out of us. Senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-schneider"><u>Jamie Schneider</u></a> says these small, silky shadows give "unbothered '90s supermodel," and it's easy to see why. Each buildable hue is creamy and hydrating while offering 12-hour, no-crease wear. Available in both matte and non-glittery shimmer formulas, these shadows offer a sheer wash of color and are easy to build from barely-there sheens to pigment-packed, '90s-inspired smoky eyes. </p><p><strong>Customer review:</strong> "I received this shadow in the color Glacé and I am in love with the color. It glides onto my eyes so nice and wears so well all day long with no creases or smudging. I can't wait to try this out in more of the new colors! Why are you still reading this?! Go buy it! You won't regret it!"</p></p>                </div>                            </div>        </div><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/pi3iraqBZosw3estKSfnuF/IMG_6664.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/pi3iraqBZosw3estKSfnuF/IMG_6664.mp4"></video></div><h4 class="article-body__section" id="section-best-for-everyday-the-uniform-tinted-mineral-sunscreen-spf-45"><span>Best for Everyday: The Uniform Tinted Mineral Sunscreen SPF 45</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aeba8-a897-11f1-bc28-93924c7ad43f">            <a href="https://www.meritbeauty.com/products/the-uniform-spf-45" data-model-name="The Uniform Tinted Mineral Sunscreen SPF 45" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Hb9aQW9h7cw3JpCDQNypS8.jpg" alt="The Uniform" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">The Uniform Tinted Mineral Sunscreen SPF 45</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 1.7 oz. | <strong>Shades:</strong> 15 | <strong>Key ingredient:</strong> 100% mineral zinc oxide | <strong>Finish:</strong> Velvet</p><p>We're fans of <a href="https://www.whowhatwear.com/best-tinted-sunscreen-for-face"><u>tinted sunscreen</u></a> to begin with, but Merit's new SPF takes the cake. It's hydrating, blurring, and available in a stunning range of flexible shades, and Schneider attests that The Uniform is "1000% worth the hype." It utilizes mineral SPF to block harmful UV rays, though it never leaves a white cast thanks to a proprietary pigment-dispersion technology, which melds the tinted pigments and ray-blocking zinc together in a harmonious, non-ashy way. "I've been testing it for the past month, and I'm not kidding. It makes my skin look airbrushed—like a permanent soft-focus effect," Schneider <a href="https://www.whowhatwear.com/beauty/makeup/merit-uniform-spf-review"><u>previously gushed</u></a>. "I stopped wearing foundation because of it!"</p><p><strong>Customer review:</strong> "I'm 51, and your entire line is all I use now. I've tried many tinted SPFs over the years, and they either break me out, are too shimmery/shiny/sticky, or don't cover well. The Uniform has a nice texture that, although it's more matte than Merit’s other products, it's not drying and looks great! I layer my other products on top if I want more of a 'made-up' look. My 74-year-old mother has started using Merit as well and loves it!"</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:110.83%;"><img id="wmkwwDXxmghTZKUrW4XCBj" name="ZQz4P4mrn759cX83KCAPKk-1440-80.j" alt="Schneider holding Merit's The Uniform." src="https://cdn.mos.cms.futurecdn.net/wmkwwDXxmghTZKUrW4XCBj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1596" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/" target="_blank">jamieeschneider</a>)</span></figcaption></figure><h4 class="article-body__section" id="section-best-lipstick-signature-lip-lightweight-lipstick"><span>Best Lipstick: Signature Lip Lightweight Lipstick</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aecca-a897-11f1-9e4f-21a36634d9e4">            <a href="https://www.meritbeauty.com/products/signature-lip" data-model-name="Signature Lip Lightweight Lipstick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vXjJp3T59BbdkcGZXfctR8.jpg" alt="Signature Lip" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Signature Lip Lightweight Lipstick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.10 oz. | <strong>Shades:</strong> 15 | <strong>Key ingredients:</strong> Hyaluronic acid, sesame seed extract | <strong>Finish:</strong> Satin, matte</p><p>We have long sung the praises of Merit's Signature Lip—a near-weightless lipstick that you can nab in either a satin or matte finish. In fact, we unanimously voted the satin tube as the <a href="https://www.whowhatwear.com/best-lipsticks"><u>best lipstick we've ever tried</u></a> thanks to its hydrating formula, supremely comfortable texture, and buildable wash of color. "I have discolored lips, yet Merit's formula applies flawlessly, especially the shade Tiger, which is my <a href="https://www.whowhatwear.com/beauty/makeup/best-red-lipsticks"><u>all-time favorite red lipstick</u></a>," former associate editor <a href="https://www.whowhatwear.com/author/yusra-siddiqui"><u>Yusra Siddiqui</u></a> previously told WWW. What's more, the matte version is somehow just as hydrating. Make it make sense! </p><p><strong>Customer review:</strong> "It's super lightweight, gives my lips a nice splash of color with a satin finish, and feels like I'm barely wearing anything. Plus, it's hydrating with squalane and sunflower seed oil—total bonus. I love that I can build the color or gloss it up for different looks. And its eco-friendly packaging is a win for me. Totally recommend if you're into lipsticks that care for your lips and the planet!"</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ctchNBrUezMqAU9bpYhxx3" name="best-lipsticks-300450-1693334700" alt="Associate beauty editor Maya Thomas wearing Merit Signature Lip Lightweight Lipstick." src="https://cdn.mos.cms.futurecdn.net/ctchNBrUezMqAU9bpYhxx3-1920-80.jpg" mos="" align="middle" fullscreen="" width="700" height="700" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Associate beauty editor Maya Thomas wearing Merit's Signature Lip Lightweight Lipstick </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/itsmayalala/" target="_blank">itsmayalala</a>)</span></figcaption></figure><h4 class="article-body__section" id="section-best-brush-brush-no-1-blending-brush"><span>Best Brush: Brush No. 1 Blending Brush</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aee0a-a897-11f1-9569-eb0f1e7e5403">            <a href="https://www.meritbeauty.com/products/brush-no-1" data-model-name="Brush No. 1 Blending Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5CpfyAnbGfKQG8vxPgCaY8.jpg" alt="Brush No.1" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Brush No. 1 Blending Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Vegan bristles, aluminum handle</p><p>"I was not expecting Brush No. 1 to be my favorite pick because I've never used a brush regularly, but this one has me converted," says Editor in Chief Kat Collings. "It gives me a much more seamless look than just blending with my fingers, so my skin looks like the best version of itself, and you can't see where I applied makeup. It also helps that it's so fluffy and soft."</p><p><strong>Customer review:</strong> "I've tried many brushes before, but they often shed bristles and lose their shape after just a few uses. However, I've been using this one for a while now, and it still holds its shape beautifully. It's incredibly soft and the perfect size! If you ask me, the only brush you will need."</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-believable-bronze-bronze-balm-sheer-bronzer"><span>Best Believable Bronze: Bronze Balm Sheer Bronzer</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aeee6-a897-11f1-9a9c-5b398c33e99c">            <a href="https://www.meritbeauty.com/products/bronze-balm" data-model-name="Bronze Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/h3e9kXwEZ4L6hnm7JpXbd8.jpg" alt="Bronze Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Bronze Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.44 oz. | <strong>Shades:</strong> 5 | <strong>Key ingredient:</strong> Fatty acids | <strong>Finish:</strong> Satin</p><p>If you're in the market for a natural-looking bronzer, look no further than this sheer bronzer stick. Its chic golden packaging almost gives a nod to the sun-warmed glow you'll receive after blending in a few swipes of this ergonomic stick (which, by the way, blends like a dream with <a href="https://www.meritbeauty.com/products/brush-no-1" target="_blank"><u>Brush No. 1</u></a>). It comes in five flexible shades that can be blended at the perimeter of the face for a subtle bronze or built up for a more defined sculpt. The natural finish it leaves you with isn't just a by-product of its satiny formula—the stuff is actually hydrating your skin thanks to a nourishing infusion of fatty acids. </p><p><strong>Customer review:</strong> "Lightweight and melts into your skin beautifully! Love it more than my Fenty contour stick. It is not cakey and gives you a very natural contour/ dimension. I will be purchasing again for sure!"</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-natural-glow-day-glow-highlighting-balm"><span>Best Natural Glow: Day Glow Highlighting Balm</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3aefb8-a897-11f1-b68a-1373e80fe3a1">            <a href="https://www.meritbeauty.com/products/day-glow" data-model-name="Day Glow Highlighting Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jbGKxxHwtzJZYRTFbsu4e8.jpg" alt="Day Glow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Day Glow Highlighting Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.14 oz. | <strong>Shades:</strong> 4 | <strong>Key ingredients:</strong> Squalane, olive-fruit oil, phytosterol, amino acids | <strong>Finish:</strong> Radiant</p><p>One of the products Brascia has been faithful to the longest is Merit's Day Glow. In fact, it's the only highlighting product that's made her like the category. Most highlighters tend to look like a glittery mess—more like the aftermath of sorority bid day than the glowy result of hydrated, plump skin—but this moisturizing formula, infused with amino acids, phytosterol, and lots of vitamins, offers your skin real shine-inducing nourishment while kissing your complexion with a micropearl dew. Your skin will look healthier when you dab on this beauty.</p><p><strong>Customer review:</strong> "I was surprised by how much I enjoyed using this product. I don't use highlighters, and I wasn't expecting much from this one, but it adds a nice glow to the skin without being glittery or overshadowing the rest of the face."</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-mascara-clean-lash-lengthening-mascara"><span>Best Mascara: Clean Lash Lengthening Mascara</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af094-a897-11f1-bc0b-99a3d198c52b">            <a href="https://www.meritbeauty.com/products/clean-lash" data-model-name="Clean Lash Lengthening Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6fCvsUbrHir8Y8yQ4PtSd8.jpg" alt="Clean Lash" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Clean Lash Lengthening Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.25 oz. | <strong>Shades:</strong> 1 | <strong>Key ingredients:</strong> Fatty acids, olive oil esters, vitamin B5 | <strong>Finish:</strong> Natural</p><p>It can be hard to find a non-flaky, smudge-free clean mascara that really delivers on what it promises—or so we thought until we tried Merit's Clean Lash. This inky formula is secretly a <a href="https://www.whowhatwear.com/best-tubing-mascaras">tubing mascara</a>, which means easy, tug-free removal and lash-thickening results that take stubbly fringe to flirty flutters. One swipe will give you natural-looking definition, but it's easy to build up layers without veering spidery if you want to add a little drama. Plus, it's vitamin-infused, meaning each swipe is like a conditioning treatment for your lashes. Sold yet?</p><p><strong>Customer review:</strong> "Clean lash is hands down the best mascara I've ever used! Very little clumping and no smudge. The seamless formula makes application quick and easy. At the end of the day when it's time to take it all off, I can easily remove it with water and soap. Although, my favorite way to take it off is with an oil cleanser! The packaging is very smooth, amazing quality, and gives off those clean vibes Merit is all about! My makeup has never looked better!" </p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-brow-gel-brow-1980-volumizing-pomade"><span>Best Brow Gel: Brow 1980 Volumizing Pomade</span></h4>        <div class="featured_product_block featured_block_standard" data-id="0d3af166-a897-11f1-9e94-55f1b8efbe2f">            <a href="https://www.meritbeauty.com/products/brow-1980" data-model-name="Brow 1980" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2mKBQwgrM42cYsjSJFuxm8.jpg" alt="Brow 1980" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Brow 1980</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Size:</strong> 0.15 oz. | <strong>Shades:</strong> 4 | <strong>Key ingredients:</strong> Vitamin B5, kaolin clay, mineral pigments | <strong>Finish:</strong> Natural</p><p>"Even if I have a pretty bare face, I always focus on my brows, so a great brow gel is a must," says <a href="https://www.whowhatwear.com/author/kristen-nichols"><u>Kristen Nichols</u></a>, associate director of special projects. "I've tried many formulas over the years, but Merit's Brow 1980 Volumizing Pomade is one that stands out among the rest. The volumizing effect truly gives my eyebrows an instant fullness that lasts for hours of wear."</p><p><strong>Customer review:</strong> "I've been using MERIT's Brow 1980 for a couple of days now, and it's a game-changer! It holds all my brow hairs in place while helping me shape them effortlessly. The formula provides a natural, polished look that lasts all day. I even used it during my yoga sculpt class, where I sweated a lot, yet it still stayed perfectly in place! It's easily become an essential part of my daily routine, ensuring my brows always look their best with minimal effort. I truly recommend!"</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2727px;"><p class="vanilla-image-block" style="padding-top:125.01%;"><img id="aze77ydRaeSHfLgmCiJ8eb" name="IMG_3403" alt="Brascia's assortment of go-to Merit beauty products." src="https://cdn.mos.cms.futurecdn.net/aze77ydRaeSHfLgmCiJ8eb-1920-80.jpg" mos="" align="middle" fullscreen="" width="2727" height="3409" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-also-great"><span>Also Great</span></h3>        <div class="featured_product_block featured_block_standard" data-id="0d3af65c-a897-11f1-a44e-57339d8ca898">            <a href="https://www.meritbeauty.com/products/shade-slick" data-model-name="Shade Slick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s2p2obtSdPuaGLEHofgE9T.jpg" alt="Shade Slick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">Shade Slick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is a comfortable, hydrating <a href="https://www.whowhatwear.com/best-lip-oils">lip oil</a> that coats your pout in a glassy shine. Layer it over the <a href="https://www.meritbeauty.com/products/signature-lip"><u>Signature Lip</u></a> for a juicy lip combo.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0d3af6ca-a897-11f1-81d8-a53d125406c7">            <a href="https://www.meritbeauty.com/products/great-skin-double-cleanse" data-model-name="Great Skin Double Cleanse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uDT9SdBPnagwRkDMNcaBBT.jpg" alt="Great Skin Double Cleanse" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Great Skin Double Cleanse</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/beauty/skin/merit-great-skin-double-cleanse-review">state-of-the-art cleanser</a> isn't just pretty—it's potent enough to consolidate your double-cleanse routine into one step and won't break acne-prone skin out.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0d3af72e-a897-11f1-9c4e-297f79ed5c52">            <a href="https://www.meritbeauty.com/products/the-great-skin-trio" data-model-name="The Great Skin Trio" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/q4SzZBMXaLkDg4jQF7hh9T.jpg" alt="The Great Skin Trio" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">The Great Skin Trio</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Nab the entire skincare set with this bundled deal.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0d3af79c-a897-11f1-95ba-6981fe6287d2">            <a href="https://www.meritbeauty.com/products/signature-lip-liner" data-model-name="Signature Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9nRYPPWYW5EDiC25os28DT.jpg" alt="Signature Lip Liner" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Signature Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>We love a hydrating lip liner, especially during dry winters when our lips feel chapped. This gel pencil delivers moisturizing, sheer color without tugging or drying out the skin.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0d3af80a-a897-11f1-8f9e-93dfc3c03109">            <a href="https://www.meritbeauty.com/products/brow-1990" data-model-name="Brow 1990" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/owzQh28mJFmJvhwntQEYCT.jpg" alt="Brow 1990" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">Brow 1990</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This eyebrow pencil sketches perfect, thin strokes for a hairlike look. Its sheer formula avoids overapplication and accidental dark spots, resulting in a smooth, natural look. </p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3118px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="FsbZzD2yNQY7f6moEiEy7V" name="IMG_3408" alt="Brascia with a bag full of Merit beauty products." src="https://cdn.mos.cms.futurecdn.net/FsbZzD2yNQY7f6moEiEy7V-1920-80.jpg" mos="" align="middle" fullscreen="" width="3118" height="3897" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-is-merit-a-clean-beauty-brand"><span>Is Merit a clean beauty brand?</span></h3><p>There is no hard-and-fast definition of the term "clean beauty," so any answer to this question is subjective. However, Merit addresses it in the <a href="https://www.meritbeauty.com/pages/faq" target="_blank"><u>FAQ</u></a> section of its website. "We focus on ingredients that are safe and effective, whether natural or synthetic," the brand states. "In addition to adding good-for-you ingredients to every formula, we eliminated many potential irritants, like added artificial fragrance."</p><p>Going the extra mile, Merit partnered with <a href="https://www.instagram.com/bibalosangeles/" target="_blank"><u>Biba de Sousa</u></a>, a famed celebrity aesthetician, when formulating the brand's skincare and complexion products to act as a trusted sounding board. De Sousa is known for her "no list," which includes 73 clean ingredients that can clog pores, cause acne, or even cause irritation. You can check the safety of your favorite products by running the ingredient list through her bespoke <a href="https://www.bibalosangeles.com/pages/pore-clogger-checker" target="_blank"><u>Pore Clogger Checker</u></a> to get a sense of the lengths Merit went to to produce high-quality, efficacious products. </p>
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                                                            <title><![CDATA[ If I Lost My Entire Makeup Bag, These Are the 12 Products I Would Restock Before the New Year ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As much as I wish I could be one of those chic individuals with a hyper-curated makeup routine of five or so stalwarts, my own <a href="https://www.whowhatwear.com/best-makeup-bags" target="_blank">cosmetic bag</a> is quite literally overflowing with tubes, compacts, and pots of pigment. (I'm embarrassed to admit that I've broken a few zippers trying to forcefully close the jam-packed pouches.) I'll cut myself some slack given it's my job to test the latest and greatest makeup formulas, but still—I'm clearly no <a href="https://www.whowhatwear.com/minimalist-skincare" target="_blank">minimalist</a>. </p><p>But let's say, hypothetically, that my overstuffed makeup bag were stolen, lost in transit, or just somehow got up and walked away (as cluttered possessions so often do). After spending around three business days mourning my long-standing archive—which includes some <a href="https://www.whowhatwear.com/beauty/best-beauty-gift-sets-2025" target="_blank">limited-edition treasures</a> I'd be genuinely heartbroken to misplace—I'd proceed by restocking my absolute ride-or-die products. What are those essentials? So glad you asked: Scroll ahead to discover my 12 immediate repurchases. No, I'm still not a minimalist, but these are the foundational items I seriously can't fathom sacrificing. </p><h2 id="12-essential-makeup-products-i-d-immediately-repurchase-in-2026">12 Essential Makeup Products I'd Immediately Repurchase in 2026</h2>        <div class="featured_product_block featured_block_standard" data-id="8b281612-5cd0-44f2-90d4-a15423c65ca9">            <a href="https://victoriabeckhambeauty.com/products/the-foundation-drops?variant=43939082698786" data-model-name="The Foundation Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/piLGy9MMynwY6y7ZxHpndA.png" alt="The Foundation Drops With Tfc8®" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Expensive? Yes. But worth it? Absolutely. When it comes to base products, I need a thin, breathable product that effectively covers areas of discoloration without appearing too cakey, and this serum-like formula ticks every single box. To me, it's Goldilocks—super sheer yet somehow actually provides enough coverage, which is basically unheard of in the skin tint world. With suspended pigments that create a mesh-like veil over your features, the formula is my secret weapon for "butter" skin. I use it for everyday looks but can easily apply more layers for full-glam moments. I even <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-foundation-drops-review" target="_blank">wore it to an outdoor summer wedding</a>, and it looked immaculate all night. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="10e7cf77-0b72-46b7-bbc1-d15b188012d4">            <a href="https://www.sephora.com/product/hourglass-vanish-airbrush-concealer-P454042?skuId=2302925" data-model-name="Vanish Airbrush Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/efgGzgcKpFXY36cPhhm5cM.jpg" alt="Vanish™ Airbrush Concealer - Valley 8.25" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Vanish Airbrush Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My ride-or-die concealer, forever and always. I've tried more formulas than I can count over the years, yet I keep coming back to this full-coverage number. (I use the shade Cotton, if you're curious.) It's wonderful for both under-eye circles and blemishes given its creamy consistency and microspherical powders that blur and brighten, meaning, it's hydrating enough to keep my under-eyes plump and bright (never cakey) yet doesn't lean so oily that it slides off pimples and makes them look patchy. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="37651750-5424-436a-8af8-03758647ab87">            <a href="https://www.sephora.com/product/glossier-boy-brow-arch-2-in-1-longwear-pomade-eyebrow-pencil-P513331?skuId=2792778" data-model-name="Boy Brow Arch " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aheuDi38bNqKoCSnxoxLRh.jpg" alt="Boy Brow Arch 2-In-1 Longwear Pomade Eyebrow Pencil - Warm Dark Brown" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Boy Brow Arch </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/makeup/glossier-boy-brow-arch-review" target="_blank">True story</a>: I've never been complimented on my brows until I started using this pencil. It's actually a cross between a pencil and a pomade, as it features a precise end for wispy, hairlike strokes and a flat edge to help shadow in sparse areas. I get a brow tint every six weeks since my arches are rather sparse and light, but this formula helps me extend those appointments by weeks, if not months. I use the shade Cool Dark Brown with a <a href="https://www.whowhatwear.com/beauty/makeup/gray-brow-gel-hack" target="_blank">gray brow gel</a> (trust me on this), and I swear my brows look freshly groomed. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c3dcb21b-18d0-4bd4-86ef-8694b7914816">            <a href="https://www.sephora.com/product/shade-illuminate-P422574" data-model-name="Shade and Illuminate Cream Contour Duo " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gcyWUy73oQNrgTCEZybW3h.jpg" alt="Shade and Illuminate Cream Contour Duo for Buildable, Radiant Finish - Intensity 2.0" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Shade and Illuminate Cream Contour Duo </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've gotten multiple friends, coworkers, and my mom hooked on this <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank">award-winning</a> Tom Ford palette. I was admittedly a little late to the game myself, as I decided to give it a whirl last year when <a href="https://www.whowhatwear.com/beauty/makeup/celebrity-loved-tom-ford-contour-duo" target="_blank">Rita Ora named it a makeup-bag staple</a>, and <em>oh my god, </em>am I thrilled I finally got my hands on it. Not a day goes by that I don't apply the creamy contour underneath my cheekbones and on my lids, sometimes without any other base product. It's truly all I need to look put together. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="57a7eceb-8d6b-494f-b832-438d678fc0dc">            <a href="https://www.sephora.com/product/refy-beauty-complexion-brush-P511754?" data-model-name="Dual Ended Complexion Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i2BikZbnsZsvQWATNT9D7h.jpg" alt="Dual Ended Complexion Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Refy </div>                                        <div class="featured__title">Dual Ended Complexion Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My makeup bag isn't complete without a good, high-quality brush, and if I had to choose just one to re-buy, it'd be this dual-ended pick from Refy. The smaller rounded end is top notch for buffing concealer under the eyes—it disperses the pigment <em>perfectly</em>—while the larger fluffy brush seamlessly blends foundation and blush with a soft-focus effect. When I'm short on time or just feeling lazy, I'll use this one brush for my entire face: skin tint, concealer, contour, blush, and even eye shadow. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ea4b838a-82de-47ea-be8d-d1ea97251570">            <a href="https://www.sephora.com/product/tower-28-oneliner-lip-liner-eyeliner-cheek-pencil-P504041?skuId=2629046" data-model-name="Oneliner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xzocV2F38wqAXpBETo29Eh.jpg" alt="Oneliner® Lip Liner + Eyeliner + Cheek Pencil - Work of Art" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28</div>                                        <div class="featured__title">Oneliner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you know me, then you know how obsessed I am with Tower 28's Oneliner, specifically the shade Work of Art. No other liner has nailed the same rosy-brown hue—and I've tried my fair share! I even wore it on my wedding day, and when my makeup artist saw how natural it looked on my slightly over-lined lips, she immediately ordered it for her own kit. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e590408c-a953-4c3c-bbd5-d079f24b29be">            <a href="https://www.sephora.com/product/bisou-balm-sheer-matte-lipstick-P515456?skuId=2864403" data-model-name="Bisou Balm Sheer Matte Lipstick  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SiobH63e9SnG8FAN982xSh.jpg" alt="Bisou Balm Sheer Matte Lipstick - Mon Cheri" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Violette_FR</div>                                        <div class="featured__title">Bisou Balm Sheer Matte Lipstick  </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Of course, I need to follow up with lip color, don't I? Lippies are like blushes (you can never have enough, IMO), but if I'm restocking my collection one by one, I'll start with this versatile lipstick-slash-balm. The sheer-matte formula gives my lips the perfect "just-kissed" blur, and it's super forgiving. You could apply it in the back of a cab without a mirror (which I've done), and it'll look intentionally lived-in. I wouldn't expect anything less from one of the best <a href="https://www.whowhatwear.com/beauty/makeup/best-french-makeup-brands" target="_blank">French makeup brands</a>!  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="610aee33-6ac4-4962-b184-6761c9a3f1e0">            <a href="https://www.sephora.com/product/soulgazer-intensifying-waterproof-gel-eyeliner-P512320?skuId=2795011" data-model-name="Soulgazer Intensifying Waterproof Gel Eyeliner " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CqdugHiZoFNL7ihf72EjKh.jpg" alt="Soulgazer Intensifying Waterproof Gel Eyeliner - Allure" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kosas</div>                                        <div class="featured__title">Soulgazer Intensifying Waterproof Gel Eyeliner </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I don't always wear <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeliners" target="_blank">eyeliner</a>, but when I do, it's always a soft, smudgy brown. This gel number from Kosas has the smoothest glide that never irritates my sensitive tear ducts, yet it doesn't slide off if I do happen to well up or get caught in the rain. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f907c5b8-e2fe-4be8-8f59-5801d3e9dbfb">            <a href="https://www.sephora.com/product/makewaves-lengthening-curling-clean-mascara-P502484?skuId=2735587" data-model-name="Makewaves Lengthening + Volumizing Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TjemZZAxwqprWQiiPkmgSh.jpg" alt="Makewaves® Lengthening + Volumizing Mascara - Jet" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28</div>                                        <div class="featured__title">Makewaves Lengthening + Volumizing Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>No surprise, I'm also a <a href="https://www.whowhatwear.com/best-brown-mascaras" target="_blank">brown mascara</a> girl. Although, many formulas lean warm-toned which can look a bit red in the light. This Tower 28 tube (another product I wore on my wedding day!) is perfectly rich, and it helps my stubbornly straight lashes hold a curl thanks to its special "memory foam" technology. I've met multiple artists who also keep it in their kits, which is how you know it's a <em>really</em> good get.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="598d25cb-0000-469d-b88b-ffcfdb69bed7">            <a href="https://www.sephora.com/product/watermelon-glow-niacinamide-dewy-flush-brightening-serum-blush-P515371?skuId=2845030" data-model-name="Watermelon Glow Niacinamide Dewy Flush - " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EKiWZFiNT92BivyNB6Q6Zh.jpg" alt="Watermelon Glow Niacinamide Dewy Flush - Brightening Serum Blush - Cherry Flush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glow Recipe</div>                                        <div class="featured__title">Watermelon Glow Niacinamide Dewy Flush - </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm <em>such </em>a <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks" target="_blank">blush</a> girl, so the thought of choosing just one to hypothetically restock is nearly impossible. Twist my arm, though, and I'd snag this serum blush from Glow Recipe, mainly because of its versatility. See, it does give your cheeks a soft flush, but it also contains clinically backed doses of skincare ingredients to hydrate, <a href="https://www.whowhatwear.com/beauty/skin/dermatologist-tips-for-dark-spots" target="_blank">fade dark spots</a>, and smooth texture. I'll wear it on no-makeup days when I'm craving just a hint of color (especially during winter when my complexion could use a bit of warmth), but it also fits seamlessly into my full-glam routine. I'll sometimes pop it on my lips and lids too, so it's really a smart investment if I'm building my makeup bag from scratch. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ecb50797-32f3-44f8-a9df-8b33e54b9c58">            <a href="https://www.sephora.com/product/dior-rosy-glow-blush-P454762?" data-model-name="Rosy Glow Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mDtMkosqLNnYfao8YjiYah.jpg" alt="Rosy Glow Powder Blush - 012 Rosewood" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Rosy Glow Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Like I said, it's impossible for me to choose just one blush! I'll often layer a powder formula over a cream or liquid to give the pigment extra long-wear, and Dior's Rosy Glow is the one I frequently reach for. A little goes such a long way (just a gentle tap into the pan and then directly on my cheekbones is all I need), and the formula features pH-activating technology that ensures the pigment appears natural and buildable.   </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c7df2628-f436-4918-95f7-113d449d3f0a">            <a href="https://www.sephora.com/product/cityset-lightweight-setting-spray-P520037?skuId=2938280" data-model-name="Cityset Ultra-Fine Mist Setting Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aRkmqpgzpgkTTjqqGyK4Th.jpg" alt="Cityset™ Ultra-Fine Mist Setting Spray With 16 Hour Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Cityset Ultra-Fine Mist Setting Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As this is a list of my all-time hero products, you won't see a bunch of new launches here—with the exception of this Saie setting spray. It's officially available on December 26 (mark your cals!), but I've been testing it since September and am fully obsessed with the ultrafine formula. It provides a fresh, dewy finish and 16 hours of wear, a combination that's pretty rare for an alcohol-free mist. The best part? It's so hydrating that you could use it as a refreshing, midday pick-me-up.  </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/beauty-editor-winter-makeup-essentials</link>
                                                                            <description>
                            <![CDATA[ Consider these my ride-or-dies. ]]>
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                                                                        <pubDate>Tue, 23 Dec 2025 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider; Sephora; Victoria Beckham Beauty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Jamie Schneider wearing her ride-or-die makeup products ]]></media:description>                                                            <media:text><![CDATA[A collage of Jamie Schneider wearing her ride-or-die makeup products ]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of Jamie Schneider wearing her ride-or-die makeup products ]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>As much as I wish I could be one of those chic individuals with a hyper-curated makeup routine of five or so stalwarts, my own <a href="https://www.whowhatwear.com/best-makeup-bags" target="_blank">cosmetic bag</a> is quite literally overflowing with tubes, compacts, and pots of pigment. (I'm embarrassed to admit that I've broken a few zippers trying to forcefully close the jam-packed pouches.) I'll cut myself some slack given it's my job to test the latest and greatest makeup formulas, but still—I'm clearly no <a href="https://www.whowhatwear.com/minimalist-skincare" target="_blank">minimalist</a>. </p><p>But let's say, hypothetically, that my overstuffed makeup bag were stolen, lost in transit, or just somehow got up and walked away (as cluttered possessions so often do). After spending around three business days mourning my long-standing archive—which includes some <a href="https://www.whowhatwear.com/beauty/best-beauty-gift-sets-2025" target="_blank">limited-edition treasures</a> I'd be genuinely heartbroken to misplace—I'd proceed by restocking my absolute ride-or-die products. What are those essentials? So glad you asked: Scroll ahead to discover my 12 immediate repurchases. No, I'm still not a minimalist, but these are the foundational items I seriously can't fathom sacrificing. </p><h2 id="12-essential-makeup-products-i-d-immediately-repurchase-in-2026">12 Essential Makeup Products I'd Immediately Repurchase in 2026</h2>        <div class="featured_product_block featured_block_standard" data-id="8b281612-5cd0-44f2-90d4-a15423c65ca9">            <a href="https://victoriabeckhambeauty.com/products/the-foundation-drops?variant=43939082698786" data-model-name="The Foundation Drops " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/piLGy9MMynwY6y7ZxHpndA.png" alt="The Foundation Drops With Tfc8®" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Expensive? Yes. But worth it? Absolutely. When it comes to base products, I need a thin, breathable product that effectively covers areas of discoloration without appearing too cakey, and this serum-like formula ticks every single box. To me, it's Goldilocks—super sheer yet somehow actually provides enough coverage, which is basically unheard of in the skin tint world. With suspended pigments that create a mesh-like veil over your features, the formula is my secret weapon for "butter" skin. I use it for everyday looks but can easily apply more layers for full-glam moments. I even <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-foundation-drops-review" target="_blank">wore it to an outdoor summer wedding</a>, and it looked immaculate all night. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="10e7cf77-0b72-46b7-bbc1-d15b188012d4">            <a href="https://www.sephora.com/product/hourglass-vanish-airbrush-concealer-P454042?skuId=2302925" data-model-name="Vanish Airbrush Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/efgGzgcKpFXY36cPhhm5cM.jpg" alt="Vanish™ Airbrush Concealer - Valley 8.25" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Vanish Airbrush Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My ride-or-die concealer, forever and always. I've tried more formulas than I can count over the years, yet I keep coming back to this full-coverage number. (I use the shade Cotton, if you're curious.) It's wonderful for both under-eye circles and blemishes given its creamy consistency and microspherical powders that blur and brighten, meaning, it's hydrating enough to keep my under-eyes plump and bright (never cakey) yet doesn't lean so oily that it slides off pimples and makes them look patchy. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="37651750-5424-436a-8af8-03758647ab87">            <a href="https://www.sephora.com/product/glossier-boy-brow-arch-2-in-1-longwear-pomade-eyebrow-pencil-P513331?skuId=2792778" data-model-name="Boy Brow Arch " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aheuDi38bNqKoCSnxoxLRh.jpg" alt="Boy Brow Arch 2-In-1 Longwear Pomade Eyebrow Pencil - Warm Dark Brown" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glossier</div>                                        <div class="featured__title">Boy Brow Arch </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/makeup/glossier-boy-brow-arch-review" target="_blank">True story</a>: I've never been complimented on my brows until I started using this pencil. It's actually a cross between a pencil and a pomade, as it features a precise end for wispy, hairlike strokes and a flat edge to help shadow in sparse areas. I get a brow tint every six weeks since my arches are rather sparse and light, but this formula helps me extend those appointments by weeks, if not months. I use the shade Cool Dark Brown with a <a href="https://www.whowhatwear.com/beauty/makeup/gray-brow-gel-hack" target="_blank">gray brow gel</a> (trust me on this), and I swear my brows look freshly groomed. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c3dcb21b-18d0-4bd4-86ef-8694b7914816">            <a href="https://www.sephora.com/product/shade-illuminate-P422574" data-model-name="Shade and Illuminate Cream Contour Duo " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gcyWUy73oQNrgTCEZybW3h.jpg" alt="Shade and Illuminate Cream Contour Duo for Buildable, Radiant Finish - Intensity 2.0" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Shade and Illuminate Cream Contour Duo </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've gotten multiple friends, coworkers, and my mom hooked on this <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank">award-winning</a> Tom Ford palette. I was admittedly a little late to the game myself, as I decided to give it a whirl last year when <a href="https://www.whowhatwear.com/beauty/makeup/celebrity-loved-tom-ford-contour-duo" target="_blank">Rita Ora named it a makeup-bag staple</a>, and <em>oh my god, </em>am I thrilled I finally got my hands on it. Not a day goes by that I don't apply the creamy contour underneath my cheekbones and on my lids, sometimes without any other base product. It's truly all I need to look put together. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="57a7eceb-8d6b-494f-b832-438d678fc0dc">            <a href="https://www.sephora.com/product/refy-beauty-complexion-brush-P511754?" data-model-name="Dual Ended Complexion Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i2BikZbnsZsvQWATNT9D7h.jpg" alt="Dual Ended Complexion Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Refy </div>                                        <div class="featured__title">Dual Ended Complexion Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My makeup bag isn't complete without a good, high-quality brush, and if I had to choose just one to re-buy, it'd be this dual-ended pick from Refy. The smaller rounded end is top notch for buffing concealer under the eyes—it disperses the pigment <em>perfectly</em>—while the larger fluffy brush seamlessly blends foundation and blush with a soft-focus effect. When I'm short on time or just feeling lazy, I'll use this one brush for my entire face: skin tint, concealer, contour, blush, and even eye shadow. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ea4b838a-82de-47ea-be8d-d1ea97251570">            <a href="https://www.sephora.com/product/tower-28-oneliner-lip-liner-eyeliner-cheek-pencil-P504041?skuId=2629046" data-model-name="Oneliner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xzocV2F38wqAXpBETo29Eh.jpg" alt="Oneliner® Lip Liner + Eyeliner + Cheek Pencil - Work of Art" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28</div>                                        <div class="featured__title">Oneliner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you know me, then you know how obsessed I am with Tower 28's Oneliner, specifically the shade Work of Art. No other liner has nailed the same rosy-brown hue—and I've tried my fair share! I even wore it on my wedding day, and when my makeup artist saw how natural it looked on my slightly over-lined lips, she immediately ordered it for her own kit. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e590408c-a953-4c3c-bbd5-d079f24b29be">            <a href="https://www.sephora.com/product/bisou-balm-sheer-matte-lipstick-P515456?skuId=2864403" data-model-name="Bisou Balm Sheer Matte Lipstick  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SiobH63e9SnG8FAN982xSh.jpg" alt="Bisou Balm Sheer Matte Lipstick - Mon Cheri" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Violette_FR</div>                                        <div class="featured__title">Bisou Balm Sheer Matte Lipstick  </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Of course, I need to follow up with lip color, don't I? Lippies are like blushes (you can never have enough, IMO), but if I'm restocking my collection one by one, I'll start with this versatile lipstick-slash-balm. The sheer-matte formula gives my lips the perfect "just-kissed" blur, and it's super forgiving. You could apply it in the back of a cab without a mirror (which I've done), and it'll look intentionally lived-in. I wouldn't expect anything less from one of the best <a href="https://www.whowhatwear.com/beauty/makeup/best-french-makeup-brands" target="_blank">French makeup brands</a>!  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="610aee33-6ac4-4962-b184-6761c9a3f1e0">            <a href="https://www.sephora.com/product/soulgazer-intensifying-waterproof-gel-eyeliner-P512320?skuId=2795011" data-model-name="Soulgazer Intensifying Waterproof Gel Eyeliner " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CqdugHiZoFNL7ihf72EjKh.jpg" alt="Soulgazer Intensifying Waterproof Gel Eyeliner - Allure" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kosas</div>                                        <div class="featured__title">Soulgazer Intensifying Waterproof Gel Eyeliner </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I don't always wear <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeliners" target="_blank">eyeliner</a>, but when I do, it's always a soft, smudgy brown. This gel number from Kosas has the smoothest glide that never irritates my sensitive tear ducts, yet it doesn't slide off if I do happen to well up or get caught in the rain. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f907c5b8-e2fe-4be8-8f59-5801d3e9dbfb">            <a href="https://www.sephora.com/product/makewaves-lengthening-curling-clean-mascara-P502484?skuId=2735587" data-model-name="Makewaves Lengthening + Volumizing Mascara " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TjemZZAxwqprWQiiPkmgSh.jpg" alt="Makewaves® Lengthening + Volumizing Mascara - Jet" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28</div>                                        <div class="featured__title">Makewaves Lengthening + Volumizing Mascara </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>No surprise, I'm also a <a href="https://www.whowhatwear.com/best-brown-mascaras" target="_blank">brown mascara</a> girl. Although, many formulas lean warm-toned which can look a bit red in the light. This Tower 28 tube (another product I wore on my wedding day!) is perfectly rich, and it helps my stubbornly straight lashes hold a curl thanks to its special "memory foam" technology. I've met multiple artists who also keep it in their kits, which is how you know it's a <em>really</em> good get.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="598d25cb-0000-469d-b88b-ffcfdb69bed7">            <a href="https://www.sephora.com/product/watermelon-glow-niacinamide-dewy-flush-brightening-serum-blush-P515371?skuId=2845030" data-model-name="Watermelon Glow Niacinamide Dewy Flush - " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EKiWZFiNT92BivyNB6Q6Zh.jpg" alt="Watermelon Glow Niacinamide Dewy Flush - Brightening Serum Blush - Cherry Flush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glow Recipe</div>                                        <div class="featured__title">Watermelon Glow Niacinamide Dewy Flush - </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm <em>such </em>a <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks" target="_blank">blush</a> girl, so the thought of choosing just one to hypothetically restock is nearly impossible. Twist my arm, though, and I'd snag this serum blush from Glow Recipe, mainly because of its versatility. See, it does give your cheeks a soft flush, but it also contains clinically backed doses of skincare ingredients to hydrate, <a href="https://www.whowhatwear.com/beauty/skin/dermatologist-tips-for-dark-spots" target="_blank">fade dark spots</a>, and smooth texture. I'll wear it on no-makeup days when I'm craving just a hint of color (especially during winter when my complexion could use a bit of warmth), but it also fits seamlessly into my full-glam routine. I'll sometimes pop it on my lips and lids too, so it's really a smart investment if I'm building my makeup bag from scratch. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ecb50797-32f3-44f8-a9df-8b33e54b9c58">            <a href="https://www.sephora.com/product/dior-rosy-glow-blush-P454762?" data-model-name="Rosy Glow Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mDtMkosqLNnYfao8YjiYah.jpg" alt="Rosy Glow Powder Blush - 012 Rosewood" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Rosy Glow Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Like I said, it's impossible for me to choose just one blush! I'll often layer a powder formula over a cream or liquid to give the pigment extra long-wear, and Dior's Rosy Glow is the one I frequently reach for. A little goes such a long way (just a gentle tap into the pan and then directly on my cheekbones is all I need), and the formula features pH-activating technology that ensures the pigment appears natural and buildable.   </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c7df2628-f436-4918-95f7-113d449d3f0a">            <a href="https://www.sephora.com/product/cityset-lightweight-setting-spray-P520037?skuId=2938280" data-model-name="Cityset Ultra-Fine Mist Setting Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aRkmqpgzpgkTTjqqGyK4Th.jpg" alt="Cityset™ Ultra-Fine Mist Setting Spray With 16 Hour Wear" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie</div>                                        <div class="featured__title">Cityset Ultra-Fine Mist Setting Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As this is a list of my all-time hero products, you won't see a bunch of new launches here—with the exception of this Saie setting spray. It's officially available on December 26 (mark your cals!), but I've been testing it since September and am fully obsessed with the ultrafine formula. It provides a fresh, dewy finish and 16 hours of wear, a combination that's pretty rare for an alcohol-free mist. The best part? It's so hydrating that you could use it as a refreshing, midday pick-me-up.  </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ This AI Skin Tint Has Become My Cheat Code for "No-Makeup Makeup" ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As a beauty editor who loves <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no makeup" makeup</a>, I have a bone to pick with some <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> and <a href="https://www.whowhatwear.com/best-tinted-spf-uk">tinted SPFs</a>. While I favour the lightweight and sheer coverage compared to <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, I've noticed that it's often incredibly hard to find a good colour match. Some brands appear to shirk responsibility by claiming that their shades are "stretchable" due to their sheerness. And while I agree with them to a point, I can name the number of products that actually accurately match my skin tone seamlessly on one hand.<br /><br />I've previously tried a couple of Dcypher's makeup products, where the brand creates a custom-mixed foundation or <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a> to perfectly match your skin tone. I already own the <a href="https://dcypher.com/products/my-custom-foundation" target="_blank">My Custom Foundation</a> (£39) and the <a href="https://dcypher.com/products/my-custom-concealer?Concealer+Type=Brightening" target="_blank">My Custom Concealer</a> (£27). So when the <a href="https://dcypher.com/products/custom-glow-booster?Title=Default+Title" target="_blank">Custom Glow Drops</a> (£29) launched recently, I was instantly intrigued to see how well they'd match my skin tone and how well the formula would perform. After trying them out for the past month, I've included my honest thoughts below.</p><h3 class="article-body__section" id="section-dcypher-custom-glow-booster-review"><span>Dcypher Custom Glow Booster Review</span></h3>        <div class="featured_product_block featured_block_standard" data-id="259198c3-e0f8-4291-8455-a920608cb578">            <a href="https://dcypher.com/products/custom-glow-booster" data-model-name="Custom Glow Booster" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vJaJDaoxDNGiS2GBwo6Rjf.webp" alt="Dcypher, Custom Glow Booster" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">Custom Glow Booster</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Shade-matched to your skin tone</li><li class='list-item list-item-pros'>Sheer, lightweight coverage</li><li class='list-item list-item-pros'>Radiant finish</li><li class='list-item list-item-pros'>Can be worn alone or mixed into foundation</li><li class='list-item list-item-pros'>Contains hyaluronic acid and glycerin to hydrate the skin</li><li class='list-item list-item-pros'>Algae and fruit extracts to shield the skin</li><li class='list-item list-item-pros'>Shade-matching process is quick and easy</li><li class='list-item list-item-pros'>Match-gurantee means Dcypher will replace your product for free if it isn't right</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Pump can be messy</li><li class='list-item list-item-cons'>Not for those who want a matte or full-coverage finish</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-shade-match"><span>The Shade Match</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tvwMb34jcDq5odDAD84Bh4" name="IMG_9339" alt="Eleanor swatching her Dcypher custom glow booster on her hand" src="https://cdn.mos.cms.futurecdn.net/tvwMb34jcDq5odDAD84Bh4-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>If you're not already acquainted with Dcypher, then you'll be pleased to know the shade-matching process is so easy. On Dcypher's website, you'll be invited to take a makeup-free selfie in natural light. It takes quite literally seconds, during which it will scan your complexion and tell you your exact custom shade. This Skin Tone ID can then be used across Dcypher's products, should you want to try anything else, or re-order a top-up. <br /><br />Because I had already tried the foundation and the concealer, I already had a Skin Tone ID, which was used to order the Custom Glow Booster. I was really impressed with the shade-match again, and it really blended into my skin to an almost undetectable effect. It looks like my skin, but with a better, dewy glow.</p><h3 class="article-body__section" id="section-before"><span>Before</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="TMgTtFLZre4vpyg3w2qVm4" name="IMG_9325" alt="Eleanor's skin before wearing Dcypher Custom Glow Booster" src="https://cdn.mos.cms.futurecdn.net/TMgTtFLZre4vpyg3w2qVm4-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-after"><span>After</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RX3zncetnv23D3jhcsQUk4" name="IMG_9327" alt="Eleanor's skin after wearing Dcypher Custom Glow Booster" src="https://cdn.mos.cms.futurecdn.net/RX3zncetnv23D3jhcsQUk4-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="PFz7o6E2hVkJ9pUX9UARo4" name="IMG_9337" alt="A photo of the Dcypher Custom Glow Booster on a marble table" src="https://cdn.mos.cms.futurecdn.net/PFz7o6E2hVkJ9pUX9UARo4-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>The formula itself is lightweight, offering sheer coverage with a radiant, dewy finish. Because it's very sheer, it delivers a hint of coverage to even out the skin tone on its own. However, for blemishes or areas of redness, it might not be enough on its own to fully conceal them (you might want to try the <a href="https://www.whowhatwear.com/beauty/makeup/dcypher-concealer-review">Dcypher concealer</a> for more targeted coverage). This month, my <a href="https://www.whowhatwear.com/uk/rosacea">rosacea</a> flared, and I had a smattering of hormonal breakouts, but it did a good job of evening my skin tone, while still letting my freckles on my nose peak through. It's perfect for those days when you don't want to wear a lot of makeup, but it can also be mixed in with your foundation for a more glowy finish, making it really versatile.</p><h3 class="article-body__section" id="section-the-verdict"><span>The Verdict</span></h3><p>Having now used this over the past month, I'm really impressed with it. Because it matches my skin tone so well, it looks almost invisible on the skin, and the lightweight texture makes you feel like you're not wearing anything either. Of course, this might not be for you if you want more coverage like a traditional foundation, or favour a matte finish (this has a pearly glow), but for days when you want a perfecting veil, then I couldn't recommend it enough.</p><h2 id="shop-now-4">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="1e6144c6-c2a3-4b5d-be96-f0671b2cde27">            <a href="https://dcypher.com/products/custom-glow-booster" data-model-name="Custom Glow Booster" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vJaJDaoxDNGiS2GBwo6Rjf.webp" alt="Dcypher, Custom Glow Booster" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">Custom Glow Booster</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/dcypher-custom-glow-booster-review</link>
                                                                            <description>
                            <![CDATA[ It matches my skin tone exactly. ]]>
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                                                                        <pubDate>Sat, 13 Dec 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 15 Dec 2025 11:31:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@eleanorvousden]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A photo of beauty editor Eleanor Vousden]]></media:description>                                                            <media:text><![CDATA[A photo of beauty editor Eleanor Vousden]]></media:text>
                                <media:title type="plain"><![CDATA[A photo of beauty editor Eleanor Vousden]]></media:title>
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                                <p>As a beauty editor who loves <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no makeup" makeup</a>, I have a bone to pick with some <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> and <a href="https://www.whowhatwear.com/best-tinted-spf-uk">tinted SPFs</a>. While I favour the lightweight and sheer coverage compared to <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, I've noticed that it's often incredibly hard to find a good colour match. Some brands appear to shirk responsibility by claiming that their shades are "stretchable" due to their sheerness. And while I agree with them to a point, I can name the number of products that actually accurately match my skin tone seamlessly on one hand.<br /><br />I've previously tried a couple of Dcypher's makeup products, where the brand creates a custom-mixed foundation or <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a> to perfectly match your skin tone. I already own the <a href="https://dcypher.com/products/my-custom-foundation" target="_blank">My Custom Foundation</a> (£39) and the <a href="https://dcypher.com/products/my-custom-concealer?Concealer+Type=Brightening" target="_blank">My Custom Concealer</a> (£27). So when the <a href="https://dcypher.com/products/custom-glow-booster?Title=Default+Title" target="_blank">Custom Glow Drops</a> (£29) launched recently, I was instantly intrigued to see how well they'd match my skin tone and how well the formula would perform. After trying them out for the past month, I've included my honest thoughts below.</p><h3 class="article-body__section" id="section-dcypher-custom-glow-booster-review"><span>Dcypher Custom Glow Booster Review</span></h3>        <div class="featured_product_block featured_block_standard" data-id="259198c3-e0f8-4291-8455-a920608cb578">            <a href="https://dcypher.com/products/custom-glow-booster" data-model-name="Custom Glow Booster" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vJaJDaoxDNGiS2GBwo6Rjf.webp" alt="Dcypher, Custom Glow Booster" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">Custom Glow Booster</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Shade-matched to your skin tone</li><li class='list-item list-item-pros'>Sheer, lightweight coverage</li><li class='list-item list-item-pros'>Radiant finish</li><li class='list-item list-item-pros'>Can be worn alone or mixed into foundation</li><li class='list-item list-item-pros'>Contains hyaluronic acid and glycerin to hydrate the skin</li><li class='list-item list-item-pros'>Algae and fruit extracts to shield the skin</li><li class='list-item list-item-pros'>Shade-matching process is quick and easy</li><li class='list-item list-item-pros'>Match-gurantee means Dcypher will replace your product for free if it isn't right</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Pump can be messy</li><li class='list-item list-item-cons'>Not for those who want a matte or full-coverage finish</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-shade-match"><span>The Shade Match</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tvwMb34jcDq5odDAD84Bh4" name="IMG_9339" alt="Eleanor swatching her Dcypher custom glow booster on her hand" src="https://cdn.mos.cms.futurecdn.net/tvwMb34jcDq5odDAD84Bh4-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>If you're not already acquainted with Dcypher, then you'll be pleased to know the shade-matching process is so easy. On Dcypher's website, you'll be invited to take a makeup-free selfie in natural light. It takes quite literally seconds, during which it will scan your complexion and tell you your exact custom shade. This Skin Tone ID can then be used across Dcypher's products, should you want to try anything else, or re-order a top-up. <br /><br />Because I had already tried the foundation and the concealer, I already had a Skin Tone ID, which was used to order the Custom Glow Booster. I was really impressed with the shade-match again, and it really blended into my skin to an almost undetectable effect. It looks like my skin, but with a better, dewy glow.</p><h3 class="article-body__section" id="section-before"><span>Before</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="TMgTtFLZre4vpyg3w2qVm4" name="IMG_9325" alt="Eleanor's skin before wearing Dcypher Custom Glow Booster" src="https://cdn.mos.cms.futurecdn.net/TMgTtFLZre4vpyg3w2qVm4-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-after"><span>After</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="RX3zncetnv23D3jhcsQUk4" name="IMG_9327" alt="Eleanor's skin after wearing Dcypher Custom Glow Booster" src="https://cdn.mos.cms.futurecdn.net/RX3zncetnv23D3jhcsQUk4-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="PFz7o6E2hVkJ9pUX9UARo4" name="IMG_9337" alt="A photo of the Dcypher Custom Glow Booster on a marble table" src="https://cdn.mos.cms.futurecdn.net/PFz7o6E2hVkJ9pUX9UARo4-1920-80.jpg" mos="" align="middle" fullscreen="" width="3024" height="4032" attribution="" endorsement="" class="inline" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">@eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p>The formula itself is lightweight, offering sheer coverage with a radiant, dewy finish. Because it's very sheer, it delivers a hint of coverage to even out the skin tone on its own. However, for blemishes or areas of redness, it might not be enough on its own to fully conceal them (you might want to try the <a href="https://www.whowhatwear.com/beauty/makeup/dcypher-concealer-review">Dcypher concealer</a> for more targeted coverage). This month, my <a href="https://www.whowhatwear.com/uk/rosacea">rosacea</a> flared, and I had a smattering of hormonal breakouts, but it did a good job of evening my skin tone, while still letting my freckles on my nose peak through. It's perfect for those days when you don't want to wear a lot of makeup, but it can also be mixed in with your foundation for a more glowy finish, making it really versatile.</p><h3 class="article-body__section" id="section-the-verdict"><span>The Verdict</span></h3><p>Having now used this over the past month, I'm really impressed with it. Because it matches my skin tone so well, it looks almost invisible on the skin, and the lightweight texture makes you feel like you're not wearing anything either. Of course, this might not be for you if you want more coverage like a traditional foundation, or favour a matte finish (this has a pearly glow), but for days when you want a perfecting veil, then I couldn't recommend it enough.</p><h2 id="shop-now-4">Shop Now:</h2>        <div class="featured_product_block featured_block_standard" data-id="1e6144c6-c2a3-4b5d-be96-f0671b2cde27">            <a href="https://dcypher.com/products/custom-glow-booster" data-model-name="Custom Glow Booster" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vJaJDaoxDNGiS2GBwo6Rjf.webp" alt="Dcypher, Custom Glow Booster" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dcypher</div>                                        <div class="featured__title">Custom Glow Booster</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ We’ve Tried Hundreds of High-End Foundations—These 7 Are Actually Worth Your Money ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Each and every one of us has a different opinion about what makes the perfect <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, whether you prefer a <a href="https://www.whowhatwear.com/uk/natural-looking-foundation">natural-looking foundation</a> or something full-coverage, <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundations">dewy</a> or matte finishes. However, there’s one thing I’m sure we can all agree on: none of us wants to spend more than we have to.<br /><br />Let’s be honest, there are so many affordable foundations that can do the job just as well as the expensive ones. However, as someone who works in beauty, I’ve tested what feels like hundreds of foundations over the years, and I’m here to tell you that there are some formulas on the luxury market that are well worth the splurge. I’m talking about those stand-out base products that, although their prices might initially cause your eyes to water, will truly impress you and earn a permanent place in your makeup bag.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="7KPmCxEkho6Bh7rJKBYJFX" name="Best Luxury Foundations" alt="Armani Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/7KPmCxEkho6Bh7rJKBYJFX-1920-80.webp" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>But with so many high-end foundations on the market, it can be difficult to know which formulas are actually worth the money. Well, never fear, as we’ve done the hard work for you. We spent the last few months testing out dozens of luxury foundations, <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> and <a href="https://www.whowhatwear.com/best-bb-creams-uk">BB creams</a> to bring to you the seven that are genuinely worth their price tag.<br /><br />Keep scrolling to discover the seven best luxury foundations, tried and tested by editors. </p><h3 class="article-body__section" id="section-the-best-luxury-foundations-tried-and-tested-by-editors"><span>The Best Luxury Foundations, Tried and Tested By Editors</span></h3><p><strong>1. Best Overall: </strong><a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" target="_blank">Armani Luminous Silk Foundation, £47</a><br /><strong>2. Best Dewy Finish: </strong><a href="https://www.harrods.com/en-gb/p/chanel-les-beiges-healthy-glow-foundation-hydration-longwear-30ml-000000000006662026" target="_blank">Chanel Les Beiges Healthy Glow Foundation, £52</a><br /><strong>3. Best Matte Finish:</strong> <a href="https://www.selfridges.com/GB/en/product/burberry-beyond-wear-perfecting-matte-foundation-30ml_R04241194/?" target="_blank">Burberry Beyond Wear Perfecting Matte Foundation, £45</a><br /><strong>4. Best Natural Finish: </strong><a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" target="_blank">Victoria Beckham Beauty The Foundation Drops, £108</a><br /><strong>5. Best SPF Formula: </strong><a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" target="_blank">Gucci Éternité De Beauté Foundation SPF 15, £48</a><br /><strong>6. Best Foundation Stick: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-perfect-Y0379000.html" target="_blank">Dior Forever Skin Perfect Foundation Stick, £48</a><br /><strong>7. Best Skincare-Infused Formula: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html" target="_blank">Westman Atelier Vital Skincare Complexion Drops, £62</a></p><h2 id="1-armani-luminous-silk-foundation">1. Armani Luminous Silk Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="bc858bba-4073-4cc3-9c0f-f7d4ea5a49e7">            <a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" data-model-name="Luminous Silk Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SLUQpTob5tuu6QoMvKKC4c.webp" alt="Armani Luminous Silk Foundation 30ml (various Shades)" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani</div>                                        <div class="featured__title">Luminous Silk Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades:</strong> 40</p><p><strong>Key Ingredients: </strong>Glycerin</p><p><strong>Coverage: </strong>Medium to full</p><p><strong>Finish: </strong>Natural-luminous</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Adds coverage without looking cakey</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It's a fuller coverage option, so beware</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="PmggioTdsVrLdBBKpKpQ8i" name="Best Luxury Foundations" alt="@poppynash" src="https://cdn.mos.cms.futurecdn.net/PmggioTdsVrLdBBKpKpQ8i-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Managing editor, </strong><a href="https://www.instagram.com/poppynash/"><strong>Poppy Nash</strong></a><strong> </strong>wears the <a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" target="_blank">Armani Luminous Silk Foundation</a> in the shade 'Medium 1.5' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/poppynash/#">poppynash</a> for Who What Wear UK)</span></figcaption></figure><p><strong>Managing editor, </strong><a href="https://www.whowhatwear.com/uk/author/poppy-nash"><strong>Poppy Nash</strong></a> says, "I hardly ever wear foundation, but on those rare occasions when I find myself needing slightly more coverage, I turn to <a href="https://www.whowhatwear.com/beauty/makeup/giorgio-armani-luminous-silk-foundation-review">Armani’s Luminous Silk Foundation</a>. I first tried this a few years back after seeing the hype it got from beauty editors, makeup artists and brides-to-be. And it did not disappoint. In fact, I love it so much that it’s literally the only foundation I own. I like that it isn't too heavy but still feels like it is a step up from my normal base routine. Plus, it's not cakey at all; rather, it leaves my skin looking naturally radiant and healthy”</p><h2 id="2-chanel-les-beiges-healthy-glow-foundation">2. Chanel Les Beiges Healthy Glow Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="cb7b7030-d8be-4b1b-bda6-e1ebf7a2d2c3">            <a href="https://www.harrods.com/en-gb/p/chanel-les-beiges-healthy-glow-foundation-hydration-longwear-30ml-000000000006662026" data-model-name="Les Beiges Healthy Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:108.74%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Kh4fjooXLp7CrHXqGGVfJ7.png" alt="Chanel, Les Beiges Healthy Glow Foundation" /><span class='featured__label standard__label'>Best Dewy Finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Healthy Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>41</p><p><strong>Key Ingredients: </strong>Glycerin, meadowfoam seed oil, vitamin E, kalanchoe pinnata leaf extract<br /><br /><strong>Coverage: </strong>Light to medium <br /><br /><strong>Finish: </strong>Dewy</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Hydrating and glowy formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too dewy for very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="xPCT36eqDVXgeW3J3VdcPL" name="Best Luxury Foundations" alt="@georgeseago" src="https://cdn.mos.cms.futurecdn.net/xPCT36eqDVXgeW3J3VdcPL-1920-80.webp" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Copy editor, </strong><a href="https://www.instagram.com/georgeseago/" target="_blank"><strong>Georgia Seago</strong></a><strong> </strong>wears the <a href="https://www.boots.com/chanel-les-beiges-healthy-glow-foundation-hydration-and-longwear-10287396?" target="_blank">Chanel Les Beiges Healthy Glow Foundation</a> in the shade 'B10' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/georgeseago/#">georgeseago</a> for Who What Wear UK)</span></figcaption></figure><p><strong>Copy editor, </strong><a href="https://www.instagram.com/georgeseago/?hl=en" target="_blank"><strong>Georgia Seago</strong></a><em><strong>,</strong></em> says, "The first thing I noticed about <a href="https://www.whowhatwear.com/uk/best-chanel-beauty-products">Chanel’s</a> Les Beiges Healthy Glow Foundation was how weightless and hydrating it felt on my face. As someone with sensitive skin, I’d usually have to do what feels like a million steps of skin prep to make my foundation last all day without flaking or looking patchy on my skin. However, with this dewy formula, I just need my usual <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> (and SPF of course!), and it leaves my face  looking healthy and glowy for the entire day without dehydrating or causing irritation to my skin."</p><h2 id="3-burberry-beyond-wear-perfecting-matte-foundation">3. Burberry Beyond Wear Perfecting Matte Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="c2dd7a29-def2-43dd-a467-2900a8ef8fff">            <a href="https://www.selfridges.com/GB/en/product/burberry-beyond-wear-perfecting-matte-foundation-30ml_R04241194/?" data-model-name="Beyond Wear Perfecting Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cVianF6YSHHoSMecxiLFT.png" alt="Burberry, Beyond Wear Perfecting Matte Foundation" /><span class='featured__label standard__label'>Best Matte Finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Burberry</div>                                        <div class="featured__title">Beyond Wear Perfecting Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>35</p><p><strong>Key Ingredients: </strong>Bamboo powder, silk-cotton tree flower extract,<strong> </strong>glycerin, vitamin E, vitamin C, darjeeling tea leaf<br /><br /><strong>Coverage: </strong>Medium to full<br /><br /><strong>Finish: </strong>Matte</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>A seamless satin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not suitable for those with very dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="6sBBk3DdpemkcPxioyVLuK" name="Best Luxury Foundations" alt="@imani_athina" src="https://cdn.mos.cms.futurecdn.net/6sBBk3DdpemkcPxioyVLuK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Junior Fashion Editor, </strong><a href="https://www.instagram.com/imani_athina/" target="_blank"><strong>Imani-Nia Francis-Tsolakis</strong></a> wears the <a href="https://www.selfridges.com/GB/en/product/burberry-beyond-wear-perfecting-matte-foundation-30ml_R04241194/?" target="_blank">Burberry Beyond Wear Perfecting Matte Foundation</a> in the shade '120 Warm' </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/imani_athina/#">@</a><a href="https://www.instagram.com/imani_athina/#">imani_athina</a> for Who What Wear UK)</span></figcaption></figure><p><strong>Junior fashion editor, </strong><a href="https://www.instagram.com/imani_athina/?hl=en" target="_blank"><strong>Imani-Nia Francis-Tsolakis</strong></a>, says, "I'm quite fussy about my foundations. As someone with combination skin, it's often tricky to find one that meets all my needs. My t-zone is excessively oily (by the time it gets to 2 P.M., blotting paper becomes my new best friend), and my cheeks can be excessively dry, especially in winter. When I was asked to test the Burberry Beyond Wear Perfecting Matte Foundation for this year's <a href="https://www.whowhatwear.com/beauty/skin/next-in-beauty-awards-best-in-class-2025">Next in Beauty</a> awards, my hopes were rather low. But, trust me when I say that I was pleasantly surprised. A silky, satin consistency, this formula glides onto the face with ease, creating a buttery smooth skin-like finish. Its medium to full buildable coverage allows you to have a more everyday or more glam look based on your preference. And, crazily, it seems to smooth out to an even base over every section of my skin, with the oily parts not breaking out, and the dry sections still feeling hydrated after a full day of wear."</p><h2 id="4-victoria-beckham-beauty-the-foundation-drops-with-tfc8">4. Victoria Beckham Beauty The Foundation Drops With TFC8®</h2>        <div class="featured_product_block featured_block_standard" data-id="a53e7f83-9d1d-4ee2-b83a-be8681edd7da">            <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops?variant=43939082698786?" data-model-name="The Foundation Drops With Tfc8®" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QYAhyygkeYKsACcKGubKZn.png" alt="The Foundation Drops With Tfc8®" /><span class='featured__label standard__label'>Best Natural Finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops With Tfc8®</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>19</p><p><strong>Key Ingredients: </strong>TFC8® by Augustinus Bader, echinacea purpurea extract, Spilanthes acmella flower extract, olive leaf extract, jojoba oil<br /><br /><strong>Coverage: </strong>Light<br /><br /><strong>Finish: </strong>Natural-luminous </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Beautifully natural-looking coverage </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Painfully expensive</li></ul></div></div>            </div>        </div><p><strong>Beauty director, </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a><strong>,</strong> says, "If I had a pound for every time someone has asked me whether the <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-the-foundation-drops-review">Victoria Beckham Beauty foundation</a> is worth its money over the past few months, I'd be able to buy myself a top-up bottle. My answer is that, sadly, yes, I think it is worth every penny of its frankly extortionate price tag. If you're someone who, like me, hates the look and feel of foundation on the skin, then this is the formula for you. It possesses the most convincing second-skin finish I have ever laid eyes upon."</p><h2 id="5-gucci-eternite-de-beaute-foundation-spf-15">5. Gucci Éternité De Beauté Foundation SPF 15</h2>        <div class="featured_product_block featured_block_standard" data-id="c93e7dcf-2a17-47ea-b0a2-57d3b6f5241e">            <a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" data-model-name="Éternité De Beauté Spf15 Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Yp3SwQZ6Pg6ud4C4csqNzX.png" alt="Gucci, Éternité De Beauté Spf15 Foundation" /><span class='featured__label standard__label'>Best SPF Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Éternité De Beauté Spf15 Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>40</p><p><strong>Key Ingredients: </strong>Bamboo powder, hyaluronic acid, black rose oil<br /><br /><strong>Coverage: </strong>Full<br /><br /><strong>Finish: </strong>Luminous-matte</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>A small amount goes a long way</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Requires more effort to blend</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="qNrta8pcJ9VH7776WGdF8j" name="Best Luxury Foundations" alt="brittanyelizadavy" src="https://cdn.mos.cms.futurecdn.net/qNrta8pcJ9VH7776WGdF8j-1920-80.webp" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Editorial assistant,</strong> <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank"><strong>Brittany Davy</strong></a><strong> </strong>wears the <a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" target="_blank">Gucci Éternité De Beauté Foundation (SPF 15)</a> in the shade '460 O' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/brittanyelizadavy/#">brittanyelizadavy </a>for Who What Wear UK)</span></figcaption></figure><p><strong>Editorial assistant,</strong> <a href="https://www.whowhatwear.com/uk/author/brittany-davy"><strong>Brittany Davy</strong></a> says, "An SPF is my non-negotiable in my everyday routine, and although I’d <em>never</em> swap out my factor 50+ formula with a foundation, it’s never a bad idea to double up and get even more coverage in a <a href="https://www.whowhatwear.com/beauty/makeup/best-foundations-with-spf">foundation with SPF</a> to protect my skin. Gucci’s Éternité De Beauté Foundation contains factor 15 sun protection and a full-coverage finish. As someone with dry skin, seeing a foundation described as “luminous-matte” would usually get an automatic no from me. But this formula provides my skin with a satin finish without causing patchiness and flakiness. If you have dry skin like me, my recommendation would be to make sure your skin is moisturised to make sure it lasts all day. I love how extensive the shade range is, as well as how many different undertones are catered to. The only thing I’d be wary of is that a little goes a long 3ay. If you add too much product, ot can become difficult to blend out and create an even base." </p><h2 id="6-westman-atelier-vital-skincare-complexion-drops">6. Westman Atelier Vital Skincare Complexion Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="7b4218b0-739c-4e5e-b42b-9d0385a6a280">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html?" data-model-name="Vital Skincare Complexion Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s5ASPuQPpidYkwN7wC3hj8.jpg" alt="Westman Atelier Vital Skincare Complexion Drops Atelier N" /><span class='featured__label standard__label'>Best Skincare-Infused Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier </div>                                        <div class="featured__title">Vital Skincare Complexion Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>20</p><p><strong>Key Ingredients: </strong>Ginseng extract, sunflower-almond oil blend, pomegranate extract, tsubaki extract, ginger root complex<br /><br /><strong>Coverage: </strong>Light to medium<br /><br /><strong>Finish: </strong>Dewy</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Firms and brightens skin, while covering any blemishes and reducing redness</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Prone to leaking, so not one to travel with</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="EryN94k2h2nbuANRKY6hN7" name="Best Luxury Foundations" alt="@avahgilchrist" src="https://cdn.mos.cms.futurecdn.net/EryN94k2h2nbuANRKY6hN7-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>SEO writer, </strong><a href="https://www.instagram.com/avahgilchrist/" target="_blank"><strong>Ava Gilchrist</strong></a> wears the <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html?" target="_blank">Westman Atelier Vital Skincare Complexion Drops</a> in the shade 'Atelier II' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/avahgilchrist/#">avahgilchrist</a> for Who What Wear UK)</span></figcaption></figure><p><strong>SEO writer, </strong><a href="https://www.whowhatwear.com/uk/author/ava-gilchrist"><strong>Ava Gilchrist</strong></a> says, "Despite paying a pretty penny for what's technically considered a skin tint", the Westman Atelier Vital Skincare Complexion is hands down the only base product she'll ever use. "I was a die-hard Kosås Tinted Face Oil girl, but when the product became defunct, I was recommended the Westman Atelier one as a worthy alternative. Boy, how I have never looked back," she adds.</p><p>"The product itself is high coverage and blends into your skin beautifully, evening out tone and enhancing your skin's natural glow with only a few drops. You can really make very little product stretch quite a long way, as I'm someone who really doesn't enjoy wearing layers of makeup on my skin for prolonged periods of time. It also buffs seamlessly over my concealer (<a href="https://www.whowhatwear.com/beauty/makeup/best-saie-beauty-products">Saie's</a> Slip Tint Radiant All-Over Concealer) and contour (<a href="https://www.whowhatwear.com/westman-atelier-contour-stick-review">Westman Atelier's Face Trace Contour Stick</a>) whilst still leaving me with a radiance that's unmatched by other products. </p><p>"I personally swear by it for all settings, but especially everyday wear. For more glamorous evenings out, you can certainly dial up the coverage, but for those who just want a lush wash of coverage without clogging up their pores or irritating their skin's barrier, this is the one for you."</p><h2 id="7-dior-forever-skin-perfect-foundation-stick">7. Dior Forever Skin Perfect Foundation Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="49494a73-a20a-4308-8118-f2c685430bd2">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-perfect-Y0379000.html" data-model-name="Forever Skin Perfect Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BUHbtUByKucJ2ckw6oyP4J.png" alt="Dior, Forever Skin Perfect Foundation Stick" /><span class='featured__label standard__label'>Best Foundation Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Forever Skin Perfect Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>25</p><p><strong>Key Ingredients: </strong>Saccharomyces ferment, opuntia ficus-indica flower extract, camelina sativa seed oil, sunflower seed wax<br /><br /><strong>Coverage: </strong>Buildable<br /><br /><strong>Finish: </strong>Natrual-luminous</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Easy to use on the go</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too dewy for very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="htuyyUCAiJ4muA3rDASm89" name="Best Luxury Foundations" alt="@eleanorvousden" src="https://cdn.mos.cms.futurecdn.net/htuyyUCAiJ4muA3rDASm89-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Beauty editor, </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a> wears the <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-perfect-Y0379000.html" target="_blank">Dior Forever Skin Perfect Foundation</a> Stick in the shade '2N' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/eleanorvousden/#">eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p><strong>Beauty editor, </strong><a href="https://www.whowhatwear.com/uk/author/eleanor-vousden"><strong>Eleanor Vousden,</strong></a> says, "I've never been a fan of <a href="https://www.whowhatwear.com/uk/best-foundation-sticks">foundation sticks</a>. Past versions have always been thick, heavy and matte. But <a href="https://www.whowhatwear.com/beauty/makeup/dior-forever-skin-perfect-foundation-stick-review">Dior's Forever Skin Perfect Foundation Stick</a> has completely changed my mind, and it's one of the best luxury foundations I've tried! The texture is buttery, lending a luminous glow that's neither matte nor too dewy (making it ideal for those with combination skin). It's healthy-looking, radiant skin in a stick. The coverage is generous, blending into medium coverage, but it is easily layered on areas where it's needed. The stick format makes it ideal for throwing in your bag for top-ups throughout the day, too."</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>As beauty editors who try hundreds of foundations every year, the overall quality, wear-time, value for money, shade range and product ingredients all played a key role in deciding which luxury foundations we consider the very and are therefore worth investing in. We spent the last few months testing luxury foundations specifically to bring to you the seven recommendations that we're able to honestly and  wholeheartedly endorse.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-luxury-foundations</link>
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                            <![CDATA[ The formulas that really deliver. ]]>
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                                                                        <pubDate>Sun, 07 Dec 2025 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s editorial assistant, Brittany focuses on creating compelling fashion and beauty content for site. She supports the fashion team on shoots and with styling, and works closely with the Managing Editor on recurring columns and franchises. With a particular passion for fragrance—and a personal collection to match—she has a passion for all things fashion, beauty and lifestyle related. &lt;/p&gt;&lt;p&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of print and digital publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and campaigns for the print magazine and filmed and edited weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                <p>Each and every one of us has a different opinion about what makes the perfect <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, whether you prefer a <a href="https://www.whowhatwear.com/uk/natural-looking-foundation">natural-looking foundation</a> or something full-coverage, <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundations">dewy</a> or matte finishes. However, there’s one thing I’m sure we can all agree on: none of us wants to spend more than we have to.<br /><br />Let’s be honest, there are so many affordable foundations that can do the job just as well as the expensive ones. However, as someone who works in beauty, I’ve tested what feels like hundreds of foundations over the years, and I’m here to tell you that there are some formulas on the luxury market that are well worth the splurge. I’m talking about those stand-out base products that, although their prices might initially cause your eyes to water, will truly impress you and earn a permanent place in your makeup bag.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="7KPmCxEkho6Bh7rJKBYJFX" name="Best Luxury Foundations" alt="Armani Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/7KPmCxEkho6Bh7rJKBYJFX-1920-80.webp" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>But with so many high-end foundations on the market, it can be difficult to know which formulas are actually worth the money. Well, never fear, as we’ve done the hard work for you. We spent the last few months testing out dozens of luxury foundations, <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> and <a href="https://www.whowhatwear.com/best-bb-creams-uk">BB creams</a> to bring to you the seven that are genuinely worth their price tag.<br /><br />Keep scrolling to discover the seven best luxury foundations, tried and tested by editors. </p><h3 class="article-body__section" id="section-the-best-luxury-foundations-tried-and-tested-by-editors"><span>The Best Luxury Foundations, Tried and Tested By Editors</span></h3><p><strong>1. Best Overall: </strong><a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" target="_blank">Armani Luminous Silk Foundation, £47</a><br /><strong>2. Best Dewy Finish: </strong><a href="https://www.harrods.com/en-gb/p/chanel-les-beiges-healthy-glow-foundation-hydration-longwear-30ml-000000000006662026" target="_blank">Chanel Les Beiges Healthy Glow Foundation, £52</a><br /><strong>3. Best Matte Finish:</strong> <a href="https://www.selfridges.com/GB/en/product/burberry-beyond-wear-perfecting-matte-foundation-30ml_R04241194/?" target="_blank">Burberry Beyond Wear Perfecting Matte Foundation, £45</a><br /><strong>4. Best Natural Finish: </strong><a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops" target="_blank">Victoria Beckham Beauty The Foundation Drops, £108</a><br /><strong>5. Best SPF Formula: </strong><a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" target="_blank">Gucci Éternité De Beauté Foundation SPF 15, £48</a><br /><strong>6. Best Foundation Stick: </strong><a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-perfect-Y0379000.html" target="_blank">Dior Forever Skin Perfect Foundation Stick, £48</a><br /><strong>7. Best Skincare-Infused Formula: </strong><a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html" target="_blank">Westman Atelier Vital Skincare Complexion Drops, £62</a></p><h2 id="1-armani-luminous-silk-foundation">1. Armani Luminous Silk Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="bc858bba-4073-4cc3-9c0f-f7d4ea5a49e7">            <a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" data-model-name="Luminous Silk Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SLUQpTob5tuu6QoMvKKC4c.webp" alt="Armani Luminous Silk Foundation 30ml (various Shades)" /><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani</div>                                        <div class="featured__title">Luminous Silk Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades:</strong> 40</p><p><strong>Key Ingredients: </strong>Glycerin</p><p><strong>Coverage: </strong>Medium to full</p><p><strong>Finish: </strong>Natural-luminous</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Adds coverage without looking cakey</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It's a fuller coverage option, so beware</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="PmggioTdsVrLdBBKpKpQ8i" name="Best Luxury Foundations" alt="@poppynash" src="https://cdn.mos.cms.futurecdn.net/PmggioTdsVrLdBBKpKpQ8i-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Managing editor, </strong><a href="https://www.instagram.com/poppynash/"><strong>Poppy Nash</strong></a><strong> </strong>wears the <a href="https://www.lookfantastic.com/p/armani-luminous-silk-foundation-30ml-various-shades/11918789/" target="_blank">Armani Luminous Silk Foundation</a> in the shade 'Medium 1.5' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/poppynash/#">poppynash</a> for Who What Wear UK)</span></figcaption></figure><p><strong>Managing editor, </strong><a href="https://www.whowhatwear.com/uk/author/poppy-nash"><strong>Poppy Nash</strong></a> says, "I hardly ever wear foundation, but on those rare occasions when I find myself needing slightly more coverage, I turn to <a href="https://www.whowhatwear.com/beauty/makeup/giorgio-armani-luminous-silk-foundation-review">Armani’s Luminous Silk Foundation</a>. I first tried this a few years back after seeing the hype it got from beauty editors, makeup artists and brides-to-be. And it did not disappoint. In fact, I love it so much that it’s literally the only foundation I own. I like that it isn't too heavy but still feels like it is a step up from my normal base routine. Plus, it's not cakey at all; rather, it leaves my skin looking naturally radiant and healthy”</p><h2 id="2-chanel-les-beiges-healthy-glow-foundation">2. Chanel Les Beiges Healthy Glow Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="cb7b7030-d8be-4b1b-bda6-e1ebf7a2d2c3">            <a href="https://www.harrods.com/en-gb/p/chanel-les-beiges-healthy-glow-foundation-hydration-longwear-30ml-000000000006662026" data-model-name="Les Beiges Healthy Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:108.74%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Kh4fjooXLp7CrHXqGGVfJ7.png" alt="Chanel, Les Beiges Healthy Glow Foundation" /><span class='featured__label standard__label'>Best Dewy Finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Healthy Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>41</p><p><strong>Key Ingredients: </strong>Glycerin, meadowfoam seed oil, vitamin E, kalanchoe pinnata leaf extract<br /><br /><strong>Coverage: </strong>Light to medium <br /><br /><strong>Finish: </strong>Dewy</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Hydrating and glowy formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too dewy for very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="xPCT36eqDVXgeW3J3VdcPL" name="Best Luxury Foundations" alt="@georgeseago" src="https://cdn.mos.cms.futurecdn.net/xPCT36eqDVXgeW3J3VdcPL-1920-80.webp" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Copy editor, </strong><a href="https://www.instagram.com/georgeseago/" target="_blank"><strong>Georgia Seago</strong></a><strong> </strong>wears the <a href="https://www.boots.com/chanel-les-beiges-healthy-glow-foundation-hydration-and-longwear-10287396?" target="_blank">Chanel Les Beiges Healthy Glow Foundation</a> in the shade 'B10' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/georgeseago/#">georgeseago</a> for Who What Wear UK)</span></figcaption></figure><p><strong>Copy editor, </strong><a href="https://www.instagram.com/georgeseago/?hl=en" target="_blank"><strong>Georgia Seago</strong></a><em><strong>,</strong></em> says, "The first thing I noticed about <a href="https://www.whowhatwear.com/uk/best-chanel-beauty-products">Chanel’s</a> Les Beiges Healthy Glow Foundation was how weightless and hydrating it felt on my face. As someone with sensitive skin, I’d usually have to do what feels like a million steps of skin prep to make my foundation last all day without flaking or looking patchy on my skin. However, with this dewy formula, I just need my usual <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> (and SPF of course!), and it leaves my face  looking healthy and glowy for the entire day without dehydrating or causing irritation to my skin."</p><h2 id="3-burberry-beyond-wear-perfecting-matte-foundation">3. Burberry Beyond Wear Perfecting Matte Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="c2dd7a29-def2-43dd-a467-2900a8ef8fff">            <a href="https://www.selfridges.com/GB/en/product/burberry-beyond-wear-perfecting-matte-foundation-30ml_R04241194/?" data-model-name="Beyond Wear Perfecting Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.19%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cVianF6YSHHoSMecxiLFT.png" alt="Burberry, Beyond Wear Perfecting Matte Foundation" /><span class='featured__label standard__label'>Best Matte Finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Burberry</div>                                        <div class="featured__title">Beyond Wear Perfecting Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>35</p><p><strong>Key Ingredients: </strong>Bamboo powder, silk-cotton tree flower extract,<strong> </strong>glycerin, vitamin E, vitamin C, darjeeling tea leaf<br /><br /><strong>Coverage: </strong>Medium to full<br /><br /><strong>Finish: </strong>Matte</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>A seamless satin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not suitable for those with very dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="6sBBk3DdpemkcPxioyVLuK" name="Best Luxury Foundations" alt="@imani_athina" src="https://cdn.mos.cms.futurecdn.net/6sBBk3DdpemkcPxioyVLuK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Junior Fashion Editor, </strong><a href="https://www.instagram.com/imani_athina/" target="_blank"><strong>Imani-Nia Francis-Tsolakis</strong></a> wears the <a href="https://www.selfridges.com/GB/en/product/burberry-beyond-wear-perfecting-matte-foundation-30ml_R04241194/?" target="_blank">Burberry Beyond Wear Perfecting Matte Foundation</a> in the shade '120 Warm' </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/imani_athina/#">@</a><a href="https://www.instagram.com/imani_athina/#">imani_athina</a> for Who What Wear UK)</span></figcaption></figure><p><strong>Junior fashion editor, </strong><a href="https://www.instagram.com/imani_athina/?hl=en" target="_blank"><strong>Imani-Nia Francis-Tsolakis</strong></a>, says, "I'm quite fussy about my foundations. As someone with combination skin, it's often tricky to find one that meets all my needs. My t-zone is excessively oily (by the time it gets to 2 P.M., blotting paper becomes my new best friend), and my cheeks can be excessively dry, especially in winter. When I was asked to test the Burberry Beyond Wear Perfecting Matte Foundation for this year's <a href="https://www.whowhatwear.com/beauty/skin/next-in-beauty-awards-best-in-class-2025">Next in Beauty</a> awards, my hopes were rather low. But, trust me when I say that I was pleasantly surprised. A silky, satin consistency, this formula glides onto the face with ease, creating a buttery smooth skin-like finish. Its medium to full buildable coverage allows you to have a more everyday or more glam look based on your preference. And, crazily, it seems to smooth out to an even base over every section of my skin, with the oily parts not breaking out, and the dry sections still feeling hydrated after a full day of wear."</p><h2 id="4-victoria-beckham-beauty-the-foundation-drops-with-tfc8">4. Victoria Beckham Beauty The Foundation Drops With TFC8®</h2>        <div class="featured_product_block featured_block_standard" data-id="a53e7f83-9d1d-4ee2-b83a-be8681edd7da">            <a href="https://victoriabeckhambeauty.com/en-gb/products/the-foundation-drops?variant=43939082698786?" data-model-name="The Foundation Drops With Tfc8®" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QYAhyygkeYKsACcKGubKZn.png" alt="The Foundation Drops With Tfc8®" /><span class='featured__label standard__label'>Best Natural Finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops With Tfc8®</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>19</p><p><strong>Key Ingredients: </strong>TFC8® by Augustinus Bader, echinacea purpurea extract, Spilanthes acmella flower extract, olive leaf extract, jojoba oil<br /><br /><strong>Coverage: </strong>Light<br /><br /><strong>Finish: </strong>Natural-luminous </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Beautifully natural-looking coverage </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Painfully expensive</li></ul></div></div>            </div>        </div><p><strong>Beauty director, </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a><strong>,</strong> says, "If I had a pound for every time someone has asked me whether the <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-the-foundation-drops-review">Victoria Beckham Beauty foundation</a> is worth its money over the past few months, I'd be able to buy myself a top-up bottle. My answer is that, sadly, yes, I think it is worth every penny of its frankly extortionate price tag. If you're someone who, like me, hates the look and feel of foundation on the skin, then this is the formula for you. It possesses the most convincing second-skin finish I have ever laid eyes upon."</p><h2 id="5-gucci-eternite-de-beaute-foundation-spf-15">5. Gucci Éternité De Beauté Foundation SPF 15</h2>        <div class="featured_product_block featured_block_standard" data-id="c93e7dcf-2a17-47ea-b0a2-57d3b6f5241e">            <a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" data-model-name="Éternité De Beauté Spf15 Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Yp3SwQZ6Pg6ud4C4csqNzX.png" alt="Gucci, Éternité De Beauté Spf15 Foundation" /><span class='featured__label standard__label'>Best SPF Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Éternité De Beauté Spf15 Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>40</p><p><strong>Key Ingredients: </strong>Bamboo powder, hyaluronic acid, black rose oil<br /><br /><strong>Coverage: </strong>Full<br /><br /><strong>Finish: </strong>Luminous-matte</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>A small amount goes a long way</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Requires more effort to blend</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="qNrta8pcJ9VH7776WGdF8j" name="Best Luxury Foundations" alt="brittanyelizadavy" src="https://cdn.mos.cms.futurecdn.net/qNrta8pcJ9VH7776WGdF8j-1920-80.webp" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Editorial assistant,</strong> <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank"><strong>Brittany Davy</strong></a><strong> </strong>wears the <a href="https://www.sephora.co.uk/p/gucci-eternite-de-beaute-spf15-foundation-30ml" target="_blank">Gucci Éternité De Beauté Foundation (SPF 15)</a> in the shade '460 O' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/brittanyelizadavy/#">brittanyelizadavy </a>for Who What Wear UK)</span></figcaption></figure><p><strong>Editorial assistant,</strong> <a href="https://www.whowhatwear.com/uk/author/brittany-davy"><strong>Brittany Davy</strong></a> says, "An SPF is my non-negotiable in my everyday routine, and although I’d <em>never</em> swap out my factor 50+ formula with a foundation, it’s never a bad idea to double up and get even more coverage in a <a href="https://www.whowhatwear.com/beauty/makeup/best-foundations-with-spf">foundation with SPF</a> to protect my skin. Gucci’s Éternité De Beauté Foundation contains factor 15 sun protection and a full-coverage finish. As someone with dry skin, seeing a foundation described as “luminous-matte” would usually get an automatic no from me. But this formula provides my skin with a satin finish without causing patchiness and flakiness. If you have dry skin like me, my recommendation would be to make sure your skin is moisturised to make sure it lasts all day. I love how extensive the shade range is, as well as how many different undertones are catered to. The only thing I’d be wary of is that a little goes a long 3ay. If you add too much product, ot can become difficult to blend out and create an even base." </p><h2 id="6-westman-atelier-vital-skincare-complexion-drops">6. Westman Atelier Vital Skincare Complexion Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="7b4218b0-739c-4e5e-b42b-9d0385a6a280">            <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html?" data-model-name="Vital Skincare Complexion Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s5ASPuQPpidYkwN7wC3hj8.jpg" alt="Westman Atelier Vital Skincare Complexion Drops Atelier N" /><span class='featured__label standard__label'>Best Skincare-Infused Formula</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier </div>                                        <div class="featured__title">Vital Skincare Complexion Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>20</p><p><strong>Key Ingredients: </strong>Ginseng extract, sunflower-almond oil blend, pomegranate extract, tsubaki extract, ginger root complex<br /><br /><strong>Coverage: </strong>Light to medium<br /><br /><strong>Finish: </strong>Dewy</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Firms and brightens skin, while covering any blemishes and reducing redness</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Prone to leaking, so not one to travel with</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="EryN94k2h2nbuANRKY6hN7" name="Best Luxury Foundations" alt="@avahgilchrist" src="https://cdn.mos.cms.futurecdn.net/EryN94k2h2nbuANRKY6hN7-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>SEO writer, </strong><a href="https://www.instagram.com/avahgilchrist/" target="_blank"><strong>Ava Gilchrist</strong></a> wears the <a href="https://www.spacenk.com/uk/makeup/complexion/tinted-moisturiser-skin-tint/vital-skincare-complexion-drops-MUK200050260.html?" target="_blank">Westman Atelier Vital Skincare Complexion Drops</a> in the shade 'Atelier II' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/avahgilchrist/#">avahgilchrist</a> for Who What Wear UK)</span></figcaption></figure><p><strong>SEO writer, </strong><a href="https://www.whowhatwear.com/uk/author/ava-gilchrist"><strong>Ava Gilchrist</strong></a> says, "Despite paying a pretty penny for what's technically considered a skin tint", the Westman Atelier Vital Skincare Complexion is hands down the only base product she'll ever use. "I was a die-hard Kosås Tinted Face Oil girl, but when the product became defunct, I was recommended the Westman Atelier one as a worthy alternative. Boy, how I have never looked back," she adds.</p><p>"The product itself is high coverage and blends into your skin beautifully, evening out tone and enhancing your skin's natural glow with only a few drops. You can really make very little product stretch quite a long way, as I'm someone who really doesn't enjoy wearing layers of makeup on my skin for prolonged periods of time. It also buffs seamlessly over my concealer (<a href="https://www.whowhatwear.com/beauty/makeup/best-saie-beauty-products">Saie's</a> Slip Tint Radiant All-Over Concealer) and contour (<a href="https://www.whowhatwear.com/westman-atelier-contour-stick-review">Westman Atelier's Face Trace Contour Stick</a>) whilst still leaving me with a radiance that's unmatched by other products. </p><p>"I personally swear by it for all settings, but especially everyday wear. For more glamorous evenings out, you can certainly dial up the coverage, but for those who just want a lush wash of coverage without clogging up their pores or irritating their skin's barrier, this is the one for you."</p><h2 id="7-dior-forever-skin-perfect-foundation-stick">7. Dior Forever Skin Perfect Foundation Stick</h2>        <div class="featured_product_block featured_block_standard" data-id="49494a73-a20a-4308-8118-f2c685430bd2">            <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-perfect-Y0379000.html" data-model-name="Forever Skin Perfect Foundation Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BUHbtUByKucJ2ckw6oyP4J.png" alt="Dior, Forever Skin Perfect Foundation Stick" /><span class='featured__label standard__label'>Best Foundation Stick</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Forever Skin Perfect Foundation Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Number of Shades: </strong>25</p><p><strong>Key Ingredients: </strong>Saccharomyces ferment, opuntia ficus-indica flower extract, camelina sativa seed oil, sunflower seed wax<br /><br /><strong>Coverage: </strong>Buildable<br /><br /><strong>Finish: </strong>Natrual-luminous</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Easy to use on the go</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too dewy for very oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="htuyyUCAiJ4muA3rDASm89" name="Best Luxury Foundations" alt="@eleanorvousden" src="https://cdn.mos.cms.futurecdn.net/htuyyUCAiJ4muA3rDASm89-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><strong>Beauty editor, </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a> wears the <a href="https://www.dior.com/en_gb/beauty/products/dior-forever-skin-perfect-Y0379000.html" target="_blank">Dior Forever Skin Perfect Foundation</a> Stick in the shade '2N' </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/eleanorvousden/#">eleanorvousden</a> for Who What Wear UK)</span></figcaption></figure><p><strong>Beauty editor, </strong><a href="https://www.whowhatwear.com/uk/author/eleanor-vousden"><strong>Eleanor Vousden,</strong></a> says, "I've never been a fan of <a href="https://www.whowhatwear.com/uk/best-foundation-sticks">foundation sticks</a>. Past versions have always been thick, heavy and matte. But <a href="https://www.whowhatwear.com/beauty/makeup/dior-forever-skin-perfect-foundation-stick-review">Dior's Forever Skin Perfect Foundation Stick</a> has completely changed my mind, and it's one of the best luxury foundations I've tried! The texture is buttery, lending a luminous glow that's neither matte nor too dewy (making it ideal for those with combination skin). It's healthy-looking, radiant skin in a stick. The coverage is generous, blending into medium coverage, but it is easily layered on areas where it's needed. The stick format makes it ideal for throwing in your bag for top-ups throughout the day, too."</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>As beauty editors who try hundreds of foundations every year, the overall quality, wear-time, value for money, shade range and product ingredients all played a key role in deciding which luxury foundations we consider the very and are therefore worth investing in. We spent the last few months testing luxury foundations specifically to bring to you the seven recommendations that we're able to honestly and  wholeheartedly endorse.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I Thought I Knew What "Lit From Within" Skin Looked Like—Then I Tried This New Silky Foundation ]]></title>
                                                                                                <dc:content><![CDATA[ <p>At this point, a lion's share of the beauty market—from <a href="https://www.whowhatwear.com/beauty/skin/best-hyaluronic-acid-serums" target="_blank">hydrating serums</a> and <a href="https://www.whowhatwear.com/best-moisturizers-for-combination-skin" target="_blank">moisturizers</a> to <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundation" target="_blank">dewy foundations </a>and <a href="https://www.whowhatwear.com/beauty/makeup/best-highlighters" target="_blank">highlighters</a>—promises to make you appear "lit from within." The buzzy phrase is somewhat of a cliché these days, so often met with an eye roll from beauty editors—self very much included. But those are truly the only words I can use to describe my own skin after testing a new foundation launch from Carisa Janes, the founder and CEO of <a href="https://www.whowhatwear.com/beauty/makeup/hourglass-makeup-review" target="_blank">Hourglass</a>, which has one of my favorite <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tints</a> of all time. </p><p>Introducing <a href="https://theoutsidein.com/" target="_blank">Outside In</a>, Janes's latest brand venture inspired by warm, buttery natural light. Think speckles of sun filtering through a canopy of leaves or the soft golden hue drenching your morning sheets from a nearby window. If you've ever wanted skin like <em>that</em>,<em> </em>keep scrolling; the Silk Serum Foundation is practically synonymous with liquid gold. </p>        <div class="featured_product_block featured_block_standard" data-id="26082097-b467-42da-9e01-fa1e4e337367">            <a href="https://theoutsidein.com/products/silk-serum-foundation" data-model-name="Silk Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fP39JmvVpPwt9D3tJqZT3E.jpg" alt="Outside In, Silk Serum Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Silk Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-formula"><span>The Formula </span></h2><p>True to its name, Outside In's Silk Serum Foundation has a thin, serum-like consistency with a dewy—yet not too shiny!—finish. But unlike other serum foundations (which border on watery, in my opinion), this one has a supple, pillowy texture that doesn't ever feel too "messy." It's pumped with hero hydrators like <a href="https://www.whowhatwear.com/best-niacinamide-serums" target="_blank">niacinamide</a> and <a href="https://www.whowhatwear.com/beauty/skin/best-hyaluronic-acid-serums" target="_blank">hyaluronic acid</a>, yet it doesn't leave behind an oily residue like so many other skincare-infused makeup formulas. Not to mention those heroes are included at functional doses, meaning the brand doesn't sprinkle them in just so it can slap on a "skin-improving" label (my pet peeve, TBH, and it happens more often than you'd think!). No, those ingredients have a potent enough concentration to actually make a difference in skin health—that is, hydration and smoothness. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4284px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kXGz5LBKMo2Nt7rRJ7duqY" name="IMG_6818" alt="Photo of Jamie Schneider testing Outside In's Silk Serum Foundation" src="https://cdn.mos.cms.futurecdn.net/kXGz5LBKMo2Nt7rRJ7duqY-1920-80.jpg" mos="" align="middle" fullscreen="" width="4284" height="5712" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>That "serum" portion is impressive, but it's the superfine pigments that really make this foundation shine—<em>ahem</em>, literally. They diffuse upon application, instantly blurring the surface with the perfect level of glow, then self-set for all-day wear. Self-setting formulas usually lean matte, so I'm shocked to discover a dewy formula with this level of longevity. (Typically, glowy foundations melt off my face by midday!) </p><p>I'd say the dewy finish is Goldilocks (not too shiny, not too matte), but for those looking for a bit more radiance, Outside In also has a lightweight face oil—dubbed Floral Reserve—you can use as a glowy primer. Brimming with sweet almond, sunflower seed, meadowfoam seed, jojoba seed, and macadamia seed oils, the formula adds a healthy-looking sheen that easily peeks through your foundation with zero greasy residue. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/orhYXks5PCjTTbyVQkWkBN/IMG_6822.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/orhYXks5PCjTTbyVQkWkBN/IMG_6822.mp4"></video></div><h2 class="article-body__section" id="section-the-application"><span>The Application</span></h2><p>As with all <a href="https://www.whowhatwear.com/tag/foundation" target="_blank">foundations</a>, I like to dispense product on my hand, swirl it with a dense complexion brush until all the bristles are fully coated (a technique makeup artists love called "priming the brush"), then apply in light layers until I reach my desired level of coverage. Let me tell you this serum foundation was practically <em>made</em> for this process. Because the superfine pigments disperse across my skin with ease, I wind up using way less product than I would have originally thought. Two to three drops does the trick for my entire face—that's it! It helps that I use the brand's Serum Foundation Brush, which has soft, dense synthetic bristles that catch and release the pigment with ease. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/faiu6L4C7Nyuyb3PBTMXzM/video-output-A40470D6-654B-4484-A7FC-070A8B430744-1.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/faiu6L4C7Nyuyb3PBTMXzM/video-output-A40470D6-654B-4484-A7FC-070A8B430744-1.mp4"></video></div><h2 class="article-body__section" id="section-my-results"><span>My Results </span></h2><p>With a less-is-more application, the Silk Serum Foundation precisely covers areas I want to disguise (dark spots and redness) without making it look like I'm wearing makeup at all—a balance I always seek out in my complexion products. I want people to compliment my <em>skin</em>,<em> </em>not my makeup, which, for the record, has happened multiple times since wearing this serum number out in public. It somehow makes my skin look like liquid silk—soft and smooth all over, yet dewy in the areas I want to shine. (Silk Serum is the perfect name for it, clearly!) </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Lnrmdz5DsmZZf4KFTwPxUY" name="IMG_6383 (1).JPG" alt="Photo of Jamie Schneider wearing Outside In's Silk Serum Foundation" src="https://cdn.mos.cms.futurecdn.net/Lnrmdz5DsmZZf4KFTwPxUY-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>I took this photo right before heading to a work dinner. It was around 5 p.m., and the natural light was quickly waning from my apartment window. (No golden-hour light for me, sadly!) Still, you can see the noticeable highlight on my cheekbone, even though I'm only wearing a kiss of <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks" target="_blank">blush</a> (Glow Recipe's <a href="https://www.sephora.com/product/watermelon-glow-niacinamide-dewy-flush-brightening-serum-blush-P515371" target="_blank"><u>Watermelon Glow Niacinamide Dewy Flush</u></a>, if you're curious). I didn't even need to follow up with concealer; call it the witchcraft of Carisa Janes, but somehow my entire complexion remained buttery-smooth, plush, and—dare I say—lit from within. </p><h2 class="article-body__section" id="section-shop-outside-in"><span>Shop Outside In </span></h2>        <div class="featured_product_block featured_block_standard" data-id="279b1185-2877-407b-b31a-2c72c97772d1">            <a href="https://theoutsidein.com/products/silk-serum-foundation" data-model-name="Silk Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Xxp5pp7BgjWWF3HRdYEtzM.jpg" alt="Outside In Silk Serum Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Silk Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6c41e297-269e-4bfa-86a7-9f6f2589805c">            <a href="https://theoutsidein.com/products/serum-foundation-brush" data-model-name="Serum Foundation Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MA8JvfBTeHF9uR2nCJ9mXR.jpg" alt="Outside In, Serum Foundation Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Serum Foundation Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f8350ad9-e1d1-488c-acbf-994109e71026">            <a href="https://theoutsidein.com/products/floral-reserve-face-oil" data-model-name="Floral Reserve Face Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iCm8UKaUrsHgh3BkksGQNV.jpg" alt="Outside In, Floral Reserve Face Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Floral Reserve Face Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-more-silky-foundations-i-love"><span>More Silky Foundations I Love </span></h2>        <div class="featured_product_block featured_block_standard" data-id="716a3559-576c-4fb3-a499-7cf40a6ec170">            <a href="https://www.sephora.com/product/veil-hydrating-skin-tint-P506573" data-model-name="Veil Hydrating Skin Tint Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2JtQjX7pELZzNUAUzEMyoU.jpg" alt="Veil™ Hydrating Skin Tint Foundation - 7" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Veil Hydrating Skin Tint Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Fine, not technically a foundation, but I'd be remiss not to call out my forever staple. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9463888f-dee7-4f52-bd7f-d5abac05443f">            <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401" data-model-name="Luminous Silk Natural Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MCv2N8DTPcBNrEVG65xLwU.png" alt="Luminous Silk Natural Glow Foundation - 9" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A classic for a reason! Luminous Silk ticks every box. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7c44a165-0098-47ab-b475-0c0f6158a5b2">            <a href="https://www.sephora.com/product/skin-fetish-sublime-perfection-foundation-P447519" data-model-name="Skin Fetish: Sublime Perfection Weightless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/67canFfHdcpGEzEjtMMRmU.jpg" alt="Skin Fetish: Sublime Perfection Weightless Foundation - Medium Deep 25" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish: Sublime Perfection Weightless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm also such a fan of Dame Pat McGrath's complexion hero, which effortlessly fuses to the skin upon application.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="49e0f64b-e324-465e-9ab3-c4c321ae26d7">            <a href="https://www.sephora.com/product/triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-P502185" data-model-name="Triclone Skin Tech Medium Coverage Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VXFrW3CnF8GptnGbZGmuiU.jpg" alt="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica - 300 Medium Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm not the only beauty editor obsessed. WWW contributor Shawna Hudson <a href="https://www.whowhatwear.com/haus-labs-triclone-skin-tech-foundation-review" target="_blank">calls this acne-safe formula</a> "game-changing." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d3c6109f-a4d1-48f1-abf6-074618c597ec">            <a href="https://www.sephora.com/product/kosas-revealer-skin-improving-foundation-spf25-with-hyaluronic-acid-niacinamide-P481396" data-model-name="Revealer Skin-Improving Foundation SPF 25 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zaAGEZ4Sr6VB4ShNC8hxjU.jpg" alt="Revealer Skin-Improving Foundation Spf 25 With Hyaluronic Acid and Niacinamide - Medium Neutral 220" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kosas</div>                                        <div class="featured__title">Revealer Skin-Improving Foundation SPF 25 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This SPF-infused formula will always have a place in my beauty bag. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="76ca2e62-1078-4524-8d7f-804d9c0d0a85">            <a href="https://www.sephora.com/product/patrick-ta-major-skin-hydra-luxe-luminous-skin-perfecting-foundation-for-natural-glow-P513075" data-model-name="Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZRcLAaPD3grW68LLAkCxmU.jpg" alt="Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation for Natural Glow - 10 Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Patrick Ta</div>                                        <div class="featured__title">Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll typically reach for <a href="https://www.whowhatwear.com/beauty/patrick-ta-foundation-review" target="_blank">this viral liquid foundation</a> when my skin feels extra dry. It leaves behind the prettiest sheen.  </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/outside-in-silk-serum-foundation-review</link>
                                                                            <description>
                            <![CDATA[ Liquid gold. ]]>
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                                                                        <pubDate>Thu, 13 Nov 2025 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo of Jamie Schneider with glowing skin]]></media:description>                                                            <media:text><![CDATA[Photo of Jamie Schneider with glowing skin]]></media:text>
                                <media:title type="plain"><![CDATA[Photo of Jamie Schneider with glowing skin]]></media:title>
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                                <p>At this point, a lion's share of the beauty market—from <a href="https://www.whowhatwear.com/beauty/skin/best-hyaluronic-acid-serums" target="_blank">hydrating serums</a> and <a href="https://www.whowhatwear.com/best-moisturizers-for-combination-skin" target="_blank">moisturizers</a> to <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-foundation" target="_blank">dewy foundations </a>and <a href="https://www.whowhatwear.com/beauty/makeup/best-highlighters" target="_blank">highlighters</a>—promises to make you appear "lit from within." The buzzy phrase is somewhat of a cliché these days, so often met with an eye roll from beauty editors—self very much included. But those are truly the only words I can use to describe my own skin after testing a new foundation launch from Carisa Janes, the founder and CEO of <a href="https://www.whowhatwear.com/beauty/makeup/hourglass-makeup-review" target="_blank">Hourglass</a>, which has one of my favorite <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tints</a> of all time. </p><p>Introducing <a href="https://theoutsidein.com/" target="_blank">Outside In</a>, Janes's latest brand venture inspired by warm, buttery natural light. Think speckles of sun filtering through a canopy of leaves or the soft golden hue drenching your morning sheets from a nearby window. If you've ever wanted skin like <em>that</em>,<em> </em>keep scrolling; the Silk Serum Foundation is practically synonymous with liquid gold. </p>        <div class="featured_product_block featured_block_standard" data-id="26082097-b467-42da-9e01-fa1e4e337367">            <a href="https://theoutsidein.com/products/silk-serum-foundation" data-model-name="Silk Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fP39JmvVpPwt9D3tJqZT3E.jpg" alt="Outside In, Silk Serum Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Silk Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-formula"><span>The Formula </span></h2><p>True to its name, Outside In's Silk Serum Foundation has a thin, serum-like consistency with a dewy—yet not too shiny!—finish. But unlike other serum foundations (which border on watery, in my opinion), this one has a supple, pillowy texture that doesn't ever feel too "messy." It's pumped with hero hydrators like <a href="https://www.whowhatwear.com/best-niacinamide-serums" target="_blank">niacinamide</a> and <a href="https://www.whowhatwear.com/beauty/skin/best-hyaluronic-acid-serums" target="_blank">hyaluronic acid</a>, yet it doesn't leave behind an oily residue like so many other skincare-infused makeup formulas. Not to mention those heroes are included at functional doses, meaning the brand doesn't sprinkle them in just so it can slap on a "skin-improving" label (my pet peeve, TBH, and it happens more often than you'd think!). No, those ingredients have a potent enough concentration to actually make a difference in skin health—that is, hydration and smoothness. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4284px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kXGz5LBKMo2Nt7rRJ7duqY" name="IMG_6818" alt="Photo of Jamie Schneider testing Outside In's Silk Serum Foundation" src="https://cdn.mos.cms.futurecdn.net/kXGz5LBKMo2Nt7rRJ7duqY-1920-80.jpg" mos="" align="middle" fullscreen="" width="4284" height="5712" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>That "serum" portion is impressive, but it's the superfine pigments that really make this foundation shine—<em>ahem</em>, literally. They diffuse upon application, instantly blurring the surface with the perfect level of glow, then self-set for all-day wear. Self-setting formulas usually lean matte, so I'm shocked to discover a dewy formula with this level of longevity. (Typically, glowy foundations melt off my face by midday!) </p><p>I'd say the dewy finish is Goldilocks (not too shiny, not too matte), but for those looking for a bit more radiance, Outside In also has a lightweight face oil—dubbed Floral Reserve—you can use as a glowy primer. Brimming with sweet almond, sunflower seed, meadowfoam seed, jojoba seed, and macadamia seed oils, the formula adds a healthy-looking sheen that easily peeks through your foundation with zero greasy residue. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/orhYXks5PCjTTbyVQkWkBN/IMG_6822.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/orhYXks5PCjTTbyVQkWkBN/IMG_6822.mp4"></video></div><h2 class="article-body__section" id="section-the-application"><span>The Application</span></h2><p>As with all <a href="https://www.whowhatwear.com/tag/foundation" target="_blank">foundations</a>, I like to dispense product on my hand, swirl it with a dense complexion brush until all the bristles are fully coated (a technique makeup artists love called "priming the brush"), then apply in light layers until I reach my desired level of coverage. Let me tell you this serum foundation was practically <em>made</em> for this process. Because the superfine pigments disperse across my skin with ease, I wind up using way less product than I would have originally thought. Two to three drops does the trick for my entire face—that's it! It helps that I use the brand's Serum Foundation Brush, which has soft, dense synthetic bristles that catch and release the pigment with ease. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/faiu6L4C7Nyuyb3PBTMXzM/video-output-A40470D6-654B-4484-A7FC-070A8B430744-1.mp4" autoplay="" loop="" muted="" playsinline="" src="https://cdn.mos.cms.futurecdn.net/faiu6L4C7Nyuyb3PBTMXzM/video-output-A40470D6-654B-4484-A7FC-070A8B430744-1.mp4"></video></div><h2 class="article-body__section" id="section-my-results"><span>My Results </span></h2><p>With a less-is-more application, the Silk Serum Foundation precisely covers areas I want to disguise (dark spots and redness) without making it look like I'm wearing makeup at all—a balance I always seek out in my complexion products. I want people to compliment my <em>skin</em>,<em> </em>not my makeup, which, for the record, has happened multiple times since wearing this serum number out in public. It somehow makes my skin look like liquid silk—soft and smooth all over, yet dewy in the areas I want to shine. (Silk Serum is the perfect name for it, clearly!) </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Lnrmdz5DsmZZf4KFTwPxUY" name="IMG_6383 (1).JPG" alt="Photo of Jamie Schneider wearing Outside In's Silk Serum Foundation" src="https://cdn.mos.cms.futurecdn.net/Lnrmdz5DsmZZf4KFTwPxUY-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>I took this photo right before heading to a work dinner. It was around 5 p.m., and the natural light was quickly waning from my apartment window. (No golden-hour light for me, sadly!) Still, you can see the noticeable highlight on my cheekbone, even though I'm only wearing a kiss of <a href="https://www.whowhatwear.com/beauty/makeup/best-blush-sticks" target="_blank">blush</a> (Glow Recipe's <a href="https://www.sephora.com/product/watermelon-glow-niacinamide-dewy-flush-brightening-serum-blush-P515371" target="_blank"><u>Watermelon Glow Niacinamide Dewy Flush</u></a>, if you're curious). I didn't even need to follow up with concealer; call it the witchcraft of Carisa Janes, but somehow my entire complexion remained buttery-smooth, plush, and—dare I say—lit from within. </p><h2 class="article-body__section" id="section-shop-outside-in"><span>Shop Outside In </span></h2>        <div class="featured_product_block featured_block_standard" data-id="279b1185-2877-407b-b31a-2c72c97772d1">            <a href="https://theoutsidein.com/products/silk-serum-foundation" data-model-name="Silk Serum Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Xxp5pp7BgjWWF3HRdYEtzM.jpg" alt="Outside In Silk Serum Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Silk Serum Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6c41e297-269e-4bfa-86a7-9f6f2589805c">            <a href="https://theoutsidein.com/products/serum-foundation-brush" data-model-name="Serum Foundation Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MA8JvfBTeHF9uR2nCJ9mXR.jpg" alt="Outside In, Serum Foundation Brush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Serum Foundation Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f8350ad9-e1d1-488c-acbf-994109e71026">            <a href="https://theoutsidein.com/products/floral-reserve-face-oil" data-model-name="Floral Reserve Face Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iCm8UKaUrsHgh3BkksGQNV.jpg" alt="Outside In, Floral Reserve Face Oil" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Outside In</div>                                        <div class="featured__title">Floral Reserve Face Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-more-silky-foundations-i-love"><span>More Silky Foundations I Love </span></h2>        <div class="featured_product_block featured_block_standard" data-id="716a3559-576c-4fb3-a499-7cf40a6ec170">            <a href="https://www.sephora.com/product/veil-hydrating-skin-tint-P506573" data-model-name="Veil Hydrating Skin Tint Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2JtQjX7pELZzNUAUzEMyoU.jpg" alt="Veil™ Hydrating Skin Tint Foundation - 7" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Veil Hydrating Skin Tint Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Fine, not technically a foundation, but I'd be remiss not to call out my forever staple. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9463888f-dee7-4f52-bd7f-d5abac05443f">            <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401" data-model-name="Luminous Silk Natural Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MCv2N8DTPcBNrEVG65xLwU.png" alt="Luminous Silk Natural Glow Foundation - 9" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A classic for a reason! Luminous Silk ticks every box. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7c44a165-0098-47ab-b475-0c0f6158a5b2">            <a href="https://www.sephora.com/product/skin-fetish-sublime-perfection-foundation-P447519" data-model-name="Skin Fetish: Sublime Perfection Weightless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/67canFfHdcpGEzEjtMMRmU.jpg" alt="Skin Fetish: Sublime Perfection Weightless Foundation - Medium Deep 25" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish: Sublime Perfection Weightless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm also such a fan of Dame Pat McGrath's complexion hero, which effortlessly fuses to the skin upon application.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="49e0f64b-e324-465e-9ab3-c4c321ae26d7">            <a href="https://www.sephora.com/product/triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-P502185" data-model-name="Triclone Skin Tech Medium Coverage Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VXFrW3CnF8GptnGbZGmuiU.jpg" alt="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica - 300 Medium Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'm not the only beauty editor obsessed. WWW contributor Shawna Hudson <a href="https://www.whowhatwear.com/haus-labs-triclone-skin-tech-foundation-review" target="_blank">calls this acne-safe formula</a> "game-changing." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d3c6109f-a4d1-48f1-abf6-074618c597ec">            <a href="https://www.sephora.com/product/kosas-revealer-skin-improving-foundation-spf25-with-hyaluronic-acid-niacinamide-P481396" data-model-name="Revealer Skin-Improving Foundation SPF 25 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zaAGEZ4Sr6VB4ShNC8hxjU.jpg" alt="Revealer Skin-Improving Foundation Spf 25 With Hyaluronic Acid and Niacinamide - Medium Neutral 220" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kosas</div>                                        <div class="featured__title">Revealer Skin-Improving Foundation SPF 25 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This SPF-infused formula will always have a place in my beauty bag. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="76ca2e62-1078-4524-8d7f-804d9c0d0a85">            <a href="https://www.sephora.com/product/patrick-ta-major-skin-hydra-luxe-luminous-skin-perfecting-foundation-for-natural-glow-P513075" data-model-name="Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZRcLAaPD3grW68LLAkCxmU.jpg" alt="Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation for Natural Glow - 10 Neutral" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Patrick Ta</div>                                        <div class="featured__title">Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll typically reach for <a href="https://www.whowhatwear.com/beauty/patrick-ta-foundation-review" target="_blank">this viral liquid foundation</a> when my skin feels extra dry. It leaves behind the prettiest sheen.  </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Wait, This Sneaky Bluemercury Sale Is Incredible… Everything I’m Eyeing From La Mer to Tom Ford to Hourglass ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Okay, I realize <a href="https://www.whowhatwear.com/tag/black-friday" target="_blank">Black Friday</a> and <a href="https://www.whowhatwear.com/tag/cyber-monday" target="_blank">Cyber Monday</a> are just around the corner (consider this your sign to compile your wish list!), but <a href="https://www.whowhatwear.com/beauty/best-bluemercury-beauty-products-2025" target="_blank">Bluemercury</a> just announced a sneaky <a href="https://bluemercury.com/collections/makeup" target="_blank"><strong>20% off</strong> makeup sale </a>from <strong>today until November 2</strong>—and the roster is truly out of this world. Why not restock your favorites now before the chaos of BFCM hits? I expect many of these to fly off the shelves once we really hit the peak of holiday shopping, so I'd take advantage of the markdowns while you can. Think of it like a safeguard sale to ensure you actually get your hands on all your favorites—and, <em>man</em>, are there plenty of gems to scroll through. </p><p>Seriously, my entire <a href="https://www.whowhatwear.com/beauty/makeup/beauty-editor-favorite-fall-makeup-products-2025" target="_blank">makeup routine</a> is discounted, from my prized Hourglass <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tint</a> to the versatile <a href="https://www.whowhatwear.com/tag/tom-ford" target="_blank">Tom Ford</a> eye shadow that applies like velvet. Below, find the 13 staples I'm scooping up before this underrated sale picks up steam. </p>        <div class="featured_product_block featured_block_standard" data-id="e847bad0-526d-4343-ae1d-4e676ed420b4">            <a href="https://bluemercury.com/collections/makeup/products/hourglass-veil-hydrating-skin-tint" data-model-name="Veil Hydrating Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jbGbLCwNMLAMc7YJW66K4F.jpg" alt="Veil Hydrating Skin Tint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Veil Hydrating Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">best skin tint</a> ever, full stop. It instantly smooths my complexion without making it look like I'm wearing anything at all. I wear it year-round! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2e6bd361-f05c-43f6-84b6-1ee1d80a182f">            <a href="https://bluemercury.com/collections/makeup/products/hourglass-vanish-airbrush-concealer" data-model-name="Vanish Airbrush Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6TFYbpobvTtACF7ha7oFKF.jpg" alt="Vanish Airbrush Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Vanish Airbrush Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Of course, I have to include the equally viral Hourglass concealer. It's the workhorse of my makeup bag (I'm wearing it as I type this sentence!), so I better restock my shade (Cotton) while I can. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c4ad66ee-9db3-4f3d-938e-f8d97bf22e67">            <a href="https://bluemercury.com/collections/makeup/products/nars-radiant-creamy-concealer" data-model-name="Radiant Creamy Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3JW2w4WYuGqp5xseudrSAF.jpg" alt="Radiant Creamy Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Radiant Creamy Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another classic concealer you won't regret buying. Beloved by beauty editors and makeup artists alike, it has the creamiest, crease-free finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d447c95d-b0ae-4295-b069-3a90742ecf9d">            <a href="https://bluemercury.com/collections/makeup/products/la-mer-the-lip-volumizer" data-model-name="The Lip Volumizer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XNzqN9Pw3yccEHwBfoVw5F.jpg" alt="The Lip Volumizer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Mer</div>                                        <div class="featured__title">The Lip Volumizer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Anytime a La Mer product goes on sale, you can bet your bottom dollar I'll be highlighting the news. This <a href="https://www.whowhatwear.com/beauty/skin/best-lip-plumpers" target="_blank">lip plumper</a> has just enough of a cooling sensation to stimulate fullness without feeling too spicy. Not to mention, it deposits the prettiest, sheer-pink pigment. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="daa51998-d896-473e-8281-d8d78c6af223">            <a href="https://bluemercury.com/collections/makeup/products/bobbi-brown-long-wear-cream-shadow-stick" data-model-name="Long-Wear Waterproof Cream Eyeshadow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2V6GZ3HxXt6Bzgy3zNHFPS.jpg" alt="Long-Wear Waterproof Cream Eyeshadow Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bobbi Brown</div>                                        <div class="featured__title">Long-Wear Waterproof Cream Eyeshadow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Bobbi Brown's <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-sticks" target="_blank">eye shadow sticks</a> are hailed by makeup artists time and again. They're user-friendly (just swipe and go!), easy to layer, and come in an array of dazzling shades. I'm partial to this cool-toned smoky topaz, which feels perfect for fall and winter. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="71fdcc86-cb4e-4fcd-befe-c48a9c8f8804">            <a href="https://bluemercury.com/collections/makeup/products/u-beauty-the-plasma-lip-compound-tinted" data-model-name="The Plasma Lip Compound Tinted" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CAeTVAgPdDqREX3KRP5SBF.jpg" alt="The Plasma Lip Compound Tinted" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>U Beauty</div>                                        <div class="featured__title">The Plasma Lip Compound Tinted</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>U Beauty's cushiony tinted balm is the ultimate <a href="https://www.whowhatwear.com/beauty/skin/viral-lip-products" target="_blank">it-girl lip product</a>. I won't rest until I own one in every shade, and this deep plum is calling my name for fall. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="752e40e1-a515-4df2-975f-eea5b7ab035e">            <a href="https://bluemercury.com/collections/makeup/products/sisley-paris-phyto-rouge-shine" data-model-name="Phyto-Rouge Shine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sw4QqfBASRK9UBagUojFFF.jpg" alt="Phyto-Rouge Shine" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sisley Paris</div>                                        <div class="featured__title">Phyto-Rouge Shine</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Looking for the hydration of a balm with the color payoff of a lipstick? Allow me to introduce you to Phyto-Rouge Shine, the most comfortable lip product I own. I have the Cranberry shade already, so I'm thinking this neutral rose will serve me well this season. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="633218dd-3f5c-474c-9e0c-55b7f4fe5841">            <a href="https://bluemercury.com/collections/makeup/products/pat-mcgrath-labs-skin-fetish-sublime-perfection-foundation" data-model-name="Skin Fetish Sublime Perfection Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/92uCzdfZn3tWxcGSjaUkyE.jpg" alt="Skin Fetish Sublime Perfection Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish Sublime Perfection Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It's viral for a reason! Pat McGrath's buttery foundation is full-coverage yet impossibly airy—to the point where I forget I'm wearing any makeup at all. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ee25e183-e93c-405e-919c-5fce7be94e37">            <a href="http://bluemercury.com/collections/makeup/products/tom-ford-eye-color-quad" data-model-name="Eye Color Quad Eyeshadow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BfNiB7GnH6qJsgGFuxErWe.jpg" alt="Eye Color Quad Eyeshadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Eye Color Quad Eyeshadow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Tom Ford's silky eye shadows are a no-brainer. They're blendable, crease-resistant, and super long-lasting. A staple in my makeup bag, forever and always. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b868dbbe-7622-43cf-8f69-0ab1ab7b7e01">            <a href="https://bluemercury.com/collections/makeup/products/laura-mercier-loose-setting-powder" data-model-name="Translucent Loose Setting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5RrqZVDHkvMVJGRL5tSpDF.jpg" alt="Translucent Loose Setting Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laura Mercier</div>                                        <div class="featured__title">Translucent Loose Setting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Nope, it doesn't get better than this Laura Mercier setting powder. I've tested over 50 formulas at this point, and still I always come back to this cult classic. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7d4e72bd-fb69-4fec-b2ed-d120adf384e8">            <a href="https://bluemercury.com/collections/makeup/products/augustinus-bader-the-tinted-balm" data-model-name="Augustinus Bader x Sofia Coppola the Tinted Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DYLhivfR7GkXC3HV3WzV5F.jpg" alt="X Sofia Coppola the Tinted Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">Augustinus Bader x Sofia Coppola the Tinted Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I could not be more obsessed with this <a href="https://www.whowhatwear.com/beauty/makeup/sofia-coppola-lip-balm-launch" target="_blank">Augustinus Bader and Sofia Coppola lip collaboration.</a> Each shade is meant to give your lips a perfectly flushed, berry-stained effect, but my favorite has to be Shade 1, a deep pink inspired by a discontinued lipstick Coppola always loved. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="320d688f-ba6e-41d6-b791-9f1598204635">            <a href="https://bluemercury.com/collections/makeup/products/manucurist-active-smooth-1" data-model-name="Active Smooth" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AvSHq9xgr47dNyjaiFxs9F.jpg" alt="Active Smooth" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Active Smooth</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you have yet to try <a href="https://www.whowhatwear.com/beauty/nails/manucurist-active-smooth-review" target="_blank">Manucurist's Active Smooth nail polish</a>, please, please, please give it a whirl. While technically not a makeup product, it is like a BB cream for your nails, blurring imperfections (like ridges and divots) while adding a sheer, natural-looking wash of color. It's such a best-seller that I'm genuinely shocked it's on sale! Trust me, this one's not to be missed.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="052664b3-64ee-4ac1-aa5c-fa16dc855528">            <a href="https://bluemercury.com/collections/makeup/products/u-beauty-super-tinted-hydrator" data-model-name="Super Tinted Hydrator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2RuGbn8tPYyUTsKr6SJ57F.jpg" alt="Super Tinted Hydrator" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>U Beauty</div>                                        <div class="featured__title">Super Tinted Hydrator</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>U Beauty's Super Hydrator will forever live on as one of my all-time favorite moisturizers. The <a href="https://www.whowhatwear.com/u-beauty-super-tinted-hydrator-review" target="_blank">tinted version</a> boasts an identical hydrating formula (siren capsules and all) with flexible, self-adjusting pigments to immediately nix discoloration. It has the dewiest, healthy-looking finish that will have people asking if you just had a facial (true story!). </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/bluemercury-fall-makeup-sale</link>
                                                                            <description>
                            <![CDATA[ Too good to pass up. ]]>
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                                                                        <pubDate>Wed, 29 Oct 2025 21:20:58 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Oct 2025 21:21:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Photo of Erica Choi taking a mirror selfie at her makeup vanity]]></media:description>                                                            <media:text><![CDATA[Photo of Erica Choi taking a mirror selfie at her makeup vanity]]></media:text>
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                            <article>
                                <p>Okay, I realize <a href="https://www.whowhatwear.com/tag/black-friday" target="_blank">Black Friday</a> and <a href="https://www.whowhatwear.com/tag/cyber-monday" target="_blank">Cyber Monday</a> are just around the corner (consider this your sign to compile your wish list!), but <a href="https://www.whowhatwear.com/beauty/best-bluemercury-beauty-products-2025" target="_blank">Bluemercury</a> just announced a sneaky <a href="https://bluemercury.com/collections/makeup" target="_blank"><strong>20% off</strong> makeup sale </a>from <strong>today until November 2</strong>—and the roster is truly out of this world. Why not restock your favorites now before the chaos of BFCM hits? I expect many of these to fly off the shelves once we really hit the peak of holiday shopping, so I'd take advantage of the markdowns while you can. Think of it like a safeguard sale to ensure you actually get your hands on all your favorites—and, <em>man</em>, are there plenty of gems to scroll through. </p><p>Seriously, my entire <a href="https://www.whowhatwear.com/beauty/makeup/beauty-editor-favorite-fall-makeup-products-2025" target="_blank">makeup routine</a> is discounted, from my prized Hourglass <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tint</a> to the versatile <a href="https://www.whowhatwear.com/tag/tom-ford" target="_blank">Tom Ford</a> eye shadow that applies like velvet. Below, find the 13 staples I'm scooping up before this underrated sale picks up steam. </p>        <div class="featured_product_block featured_block_standard" data-id="e847bad0-526d-4343-ae1d-4e676ed420b4">            <a href="https://bluemercury.com/collections/makeup/products/hourglass-veil-hydrating-skin-tint" data-model-name="Veil Hydrating Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jbGbLCwNMLAMc7YJW66K4F.jpg" alt="Veil Hydrating Skin Tint" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Veil Hydrating Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">best skin tint</a> ever, full stop. It instantly smooths my complexion without making it look like I'm wearing anything at all. I wear it year-round! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2e6bd361-f05c-43f6-84b6-1ee1d80a182f">            <a href="https://bluemercury.com/collections/makeup/products/hourglass-vanish-airbrush-concealer" data-model-name="Vanish Airbrush Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6TFYbpobvTtACF7ha7oFKF.jpg" alt="Vanish Airbrush Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Vanish Airbrush Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Of course, I have to include the equally viral Hourglass concealer. It's the workhorse of my makeup bag (I'm wearing it as I type this sentence!), so I better restock my shade (Cotton) while I can. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c4ad66ee-9db3-4f3d-938e-f8d97bf22e67">            <a href="https://bluemercury.com/collections/makeup/products/nars-radiant-creamy-concealer" data-model-name="Radiant Creamy Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3JW2w4WYuGqp5xseudrSAF.jpg" alt="Radiant Creamy Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Radiant Creamy Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another classic concealer you won't regret buying. Beloved by beauty editors and makeup artists alike, it has the creamiest, crease-free finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="d447c95d-b0ae-4295-b069-3a90742ecf9d">            <a href="https://bluemercury.com/collections/makeup/products/la-mer-the-lip-volumizer" data-model-name="The Lip Volumizer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XNzqN9Pw3yccEHwBfoVw5F.jpg" alt="The Lip Volumizer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Mer</div>                                        <div class="featured__title">The Lip Volumizer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Anytime a La Mer product goes on sale, you can bet your bottom dollar I'll be highlighting the news. This <a href="https://www.whowhatwear.com/beauty/skin/best-lip-plumpers" target="_blank">lip plumper</a> has just enough of a cooling sensation to stimulate fullness without feeling too spicy. Not to mention, it deposits the prettiest, sheer-pink pigment. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="daa51998-d896-473e-8281-d8d78c6af223">            <a href="https://bluemercury.com/collections/makeup/products/bobbi-brown-long-wear-cream-shadow-stick" data-model-name="Long-Wear Waterproof Cream Eyeshadow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2V6GZ3HxXt6Bzgy3zNHFPS.jpg" alt="Long-Wear Waterproof Cream Eyeshadow Stick" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bobbi Brown</div>                                        <div class="featured__title">Long-Wear Waterproof Cream Eyeshadow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Bobbi Brown's <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-sticks" target="_blank">eye shadow sticks</a> are hailed by makeup artists time and again. They're user-friendly (just swipe and go!), easy to layer, and come in an array of dazzling shades. I'm partial to this cool-toned smoky topaz, which feels perfect for fall and winter. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="71fdcc86-cb4e-4fcd-befe-c48a9c8f8804">            <a href="https://bluemercury.com/collections/makeup/products/u-beauty-the-plasma-lip-compound-tinted" data-model-name="The Plasma Lip Compound Tinted" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CAeTVAgPdDqREX3KRP5SBF.jpg" alt="The Plasma Lip Compound Tinted" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>U Beauty</div>                                        <div class="featured__title">The Plasma Lip Compound Tinted</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>U Beauty's cushiony tinted balm is the ultimate <a href="https://www.whowhatwear.com/beauty/skin/viral-lip-products" target="_blank">it-girl lip product</a>. I won't rest until I own one in every shade, and this deep plum is calling my name for fall. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="752e40e1-a515-4df2-975f-eea5b7ab035e">            <a href="https://bluemercury.com/collections/makeup/products/sisley-paris-phyto-rouge-shine" data-model-name="Phyto-Rouge Shine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sw4QqfBASRK9UBagUojFFF.jpg" alt="Phyto-Rouge Shine" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sisley Paris</div>                                        <div class="featured__title">Phyto-Rouge Shine</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Looking for the hydration of a balm with the color payoff of a lipstick? Allow me to introduce you to Phyto-Rouge Shine, the most comfortable lip product I own. I have the Cranberry shade already, so I'm thinking this neutral rose will serve me well this season. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="633218dd-3f5c-474c-9e0c-55b7f4fe5841">            <a href="https://bluemercury.com/collections/makeup/products/pat-mcgrath-labs-skin-fetish-sublime-perfection-foundation" data-model-name="Skin Fetish Sublime Perfection Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/92uCzdfZn3tWxcGSjaUkyE.jpg" alt="Skin Fetish Sublime Perfection Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pat McGrath Labs</div>                                        <div class="featured__title">Skin Fetish Sublime Perfection Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It's viral for a reason! Pat McGrath's buttery foundation is full-coverage yet impossibly airy—to the point where I forget I'm wearing any makeup at all. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ee25e183-e93c-405e-919c-5fce7be94e37">            <a href="http://bluemercury.com/collections/makeup/products/tom-ford-eye-color-quad" data-model-name="Eye Color Quad Eyeshadow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BfNiB7GnH6qJsgGFuxErWe.jpg" alt="Eye Color Quad Eyeshadow" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Eye Color Quad Eyeshadow</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Tom Ford's silky eye shadows are a no-brainer. They're blendable, crease-resistant, and super long-lasting. A staple in my makeup bag, forever and always. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b868dbbe-7622-43cf-8f69-0ab1ab7b7e01">            <a href="https://bluemercury.com/collections/makeup/products/laura-mercier-loose-setting-powder" data-model-name="Translucent Loose Setting Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5RrqZVDHkvMVJGRL5tSpDF.jpg" alt="Translucent Loose Setting Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laura Mercier</div>                                        <div class="featured__title">Translucent Loose Setting Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Nope, it doesn't get better than this Laura Mercier setting powder. I've tested over 50 formulas at this point, and still I always come back to this cult classic. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7d4e72bd-fb69-4fec-b2ed-d120adf384e8">            <a href="https://bluemercury.com/collections/makeup/products/augustinus-bader-the-tinted-balm" data-model-name="Augustinus Bader x Sofia Coppola the Tinted Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DYLhivfR7GkXC3HV3WzV5F.jpg" alt="X Sofia Coppola the Tinted Balm" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">Augustinus Bader x Sofia Coppola the Tinted Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I could not be more obsessed with this <a href="https://www.whowhatwear.com/beauty/makeup/sofia-coppola-lip-balm-launch" target="_blank">Augustinus Bader and Sofia Coppola lip collaboration.</a> Each shade is meant to give your lips a perfectly flushed, berry-stained effect, but my favorite has to be Shade 1, a deep pink inspired by a discontinued lipstick Coppola always loved. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="320d688f-ba6e-41d6-b791-9f1598204635">            <a href="https://bluemercury.com/collections/makeup/products/manucurist-active-smooth-1" data-model-name="Active Smooth" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AvSHq9xgr47dNyjaiFxs9F.jpg" alt="Active Smooth" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Active Smooth</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you have yet to try <a href="https://www.whowhatwear.com/beauty/nails/manucurist-active-smooth-review" target="_blank">Manucurist's Active Smooth nail polish</a>, please, please, please give it a whirl. While technically not a makeup product, it is like a BB cream for your nails, blurring imperfections (like ridges and divots) while adding a sheer, natural-looking wash of color. It's such a best-seller that I'm genuinely shocked it's on sale! Trust me, this one's not to be missed.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="052664b3-64ee-4ac1-aa5c-fa16dc855528">            <a href="https://bluemercury.com/collections/makeup/products/u-beauty-super-tinted-hydrator" data-model-name="Super Tinted Hydrator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2RuGbn8tPYyUTsKr6SJ57F.jpg" alt="Super Tinted Hydrator" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>U Beauty</div>                                        <div class="featured__title">Super Tinted Hydrator</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>U Beauty's Super Hydrator will forever live on as one of my all-time favorite moisturizers. The <a href="https://www.whowhatwear.com/u-beauty-super-tinted-hydrator-review" target="_blank">tinted version</a> boasts an identical hydrating formula (siren capsules and all) with flexible, self-adjusting pigments to immediately nix discoloration. It has the dewiest, healthy-looking finish that will have people asking if you just had a facial (true story!). </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ When It Comes to Smoothing Skin Texture, This Is the Hardest-Working Makeup Product Around ]]></title>
                                                                                                <dc:content><![CDATA[ <p>While I’m sure each of us will have differing opinions of what constitutes the perfect <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, from lightweight to full-coverage and dewy to matte finishes, there’s one thing I’m sure we can all agree on: a great base product will usually leave your complexion looking a little more even and a little less textured. </p><p>That’s not to say we should all be reaching for a <a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">full-coverage foundation</a> at every opportunity. On the contrary, in my opinion, some of the most beautiful bases are those that still allow our natural skin to show through—these can even be <a href="https://www.whowhatwear.com/best-tinted-moisturiser">tinted moisturisers</a>. No matter your preference for type or finish, however, what a great base should offer is a little added polish, camouflaging imperfections, evening out your skin tone and making every day look (and feel) like a great skin day.</p><p>So, when I saw a new wave of foundations hitting the shelves, foundations which promised all of the above and came in a range of finishes to suit all foundation tastes, you better believe my beauty editor senses started tingling. Dubbed blurring foundations, these formulas promise not only to camouflage and <a href="https://www.whowhatwear.com/uk/best-concealers">conceal</a> with a natural-looking, second-skin finish but also to leave the skin looking like it's in <a href="https://www.whowhatwear.com/beauty/makeup/soft-blur-makeup-trend">soft focus</a>, too.</p><p>Of course, I ran out and got my hands on one at the first opportunity (Laura Mercier's Real Flawless Foundation, in case you were wondering), to put it to the test. The results? My usual dewy <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> have been dismissed, and I now find myself reaching for some variation of a blurring foundation every day. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="4RhPsGcPCepBYjHkPtgTR9" name="Best blurring foundations" alt="Best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/4RhPsGcPCepBYjHkPtgTR9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Jazzria Harris)</span></figcaption></figure><p>So, what exactly are blurring foundations, and what makes them so elite when it comes to finish and formulas? To find that out, I turned to an expert, <strong>international education and events manager at Laura Mercier, </strong><a href="https://www.instagram.com/karlhodsonmakeup/?hl=en" target="_blank"><u><strong>Karl Díaz-Hellín Hodson</strong></u></a>.</p><p>“Blurring foundations and tinted moisturisers create a natural, radiant complexion that looks effortlessly refined,” he told me. “With soft, buildable coverage, they don’t mask your skin; they enhance it. The result is a breathable, comfortably smooth and subtly luminous finish that looks like your skin, only better.” </p><p>I’m sure you’re beginning to see why blurring foundations have since become my go-to base of choice; however, if you need more convincing, I asked <strong>Díaz-Hellín Hodson </strong>to dive a little deeper… </p><h3 class="article-body__section" id="section-what-is-a-blurring-foundation"><span>What Is a Blurring Foundation?</span></h3><p>“Blurring foundations are designed to soften the appearance of fine lines, pores and uneven texture by diffusing light across the face,” explains <strong>Díaz-Hellín Hodson</strong>. </p><p>So, what’s the difference between a blurring foundation and a matte foundation? “Both blurring and matte foundations are designed to perfect the complexion, but they achieve this in different ways,” he tells me. “Blurring foundations and tinted moisturisers create a luminous, skin-like finish by softly reflecting light. Matte foundations, on the other hand, are formulated to absorb excess oil and control shine, leaving a velvety finish that’s especially suited to oily or combination skin.”</p><h3 class="article-body__section" id="section-who-is-a-blurring-foundation-best-suited-for"><span>Who Is a Blurring Foundation Best Suited For? </span></h3><p>“Blurring foundations and tinted moisturisers are suitable for a wide range of skin types and concerns,” <strong>Díaz-Hellín Hodson</strong> told me. “They’re especially good <a href="https://www.whowhatwear.com/uk/best-foundation-for-mature-skin">foundations for mature skin</a>, as their soft-focus effect helps reduce the appearance of fine lines and wrinkles without settling into them. For those with textured or uneven skin, these formulas work to minimise the look of pores and smooth rough patches, creating a softly blurred, more even complexion. Plus, thanks to hydrating properties, blurring foundations are also ideal for normal to dry skin types, delivering a radiant glow with lightweight, comfortable coverage that lasts throughout the day.” The takeaway? Few won’t benefit from switching their traditional foundation for a blurring finish instead. </p><h3 class="article-body__section" id="section-how-to-apply-a-blurring-foundation"><span>How to Apply a Blurring Foundation</span></h3><p>“For the best results, start by prepping your skin with a hydrating <a href="https://www.whowhatwear.com/best-primers">primer</a>,” <strong>Díaz-Hellín Hodson</strong> advises. “This enhances the smoothing effect. When it comes to application, the tool you choose makes a difference. For a softer, sheer finish, use a fluffy <a href="https://www.whowhatwear.com/uk/best-foundation-brushes">foundation brush</a> or don’t be afraid to use your fingertips to apply. For more coverage and control, opt for a dense brush and apply in thin, buildable layers, focusing on areas that need extra blurring, like around the nose or cheeks. Lastly, to set the look without diminishing its glow, set your makeup with a translucent loose <a href="https://www.whowhatwear.com/uk/best-setting-powders">setting powder</a> where needed, such as the T-zone.”</p><p>So, now you know all the benefits that come with a blurring foundation, you’re probably eager to get your hands on one. To help, I’ve rounded up 9 of the best blurring bases from lightweight skin tints to full-coverage foundations. Here’s the full edit… </p><h3 class="article-body__section" id="section-the-best-blurring-foundations"><span>The Best Blurring Foundations </span></h3><ul><li><strong>Best Full-Coverage Blurring Foundation: </strong><a href="https://www.lookfantastic.com/p/real-flawless-weightless-perfecting-foundation-30ml-various-shades/14228290/" target="_blank"><u>Laura Mercier Real Flawless Foundation (£40)</u></a></li><li><strong>Best Medium-Coverage Blurring Foundation:</strong> <a href="https://www.lookfantastic.com/p/iconic-london-super-smoother-blurring-skin-tint-30ml-various-shades/13901684/" target="_blank"><u>Iconic London Super Smoother Blurring Skin Tint (£28)</u></a></li><li><strong>Best Blurring Skin Tint: </strong><a href="https://www.selfridges.com/GB/en/product/kylie-by-kylie-jenner-skin-tint-blurring-elixir-foundation-30ml_R04354509/" target="_blank"><u>Kylie Cosmetics Skin Tint Blurring Elixir (£27)</u></a></li><li><strong>Best Blurring Foundation for Mature Skin: </strong><a href="https://www.charlottetilbury.com/uk/product/airbrush-flawless-foundation-shade-2-neutral" target="_blank"><u>Charlotte Tilbury Airbrush Flawless Foundation (£39)</u></a></li><li><strong>Best Affordable Blurring Foundation: </strong><a href="https://www.lookfantastic.com/p/rimmel-london-kind-free-blur-it-out-mattifying-skin-tint-30ml-various-shades/16993757/" target="_blank"><u>Rimmel London Kind &amp; Free Mattifying Skin Tint (£9.99)</u></a></li></ul><h2 id="1-kylie-cosmetics-skin-tint-blurring-elixir">1. Kylie Cosmetics Skin Tint Blurring Elixir</h2>        <div class="featured_product_block featured_block_standard" data-id="b57064a8-a2ed-44c0-b044-e17128567e83">            <a href="https://www.selfridges.com/GB/en/product/kylie-by-kylie-jenner-skin-tint-blurring-elixir-foundation-30ml_R04354509/" data-model-name="Skin Tint Blurring Elixir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2e4WX2ETXmC3onSxVNCCPW.png" alt="Skin Tint Blurring Elixir Foundation" /><span class='featured__label standard__label'>Best Blurring Skin Tint</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics </div>                                        <div class="featured__title">Skin Tint Blurring Elixir</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Light to medium</p><p><strong>Finish: </strong>Soft matte</p><p><strong>Shade range: </strong>24</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains hydrating hyaluronic acid</li><li class='list-item list-item-pros'>Buildable coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very runny so be careful when applying</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cTiyEVDVaQ5PvSWuXfQraJ" name="Best blurring foundations Kylie Cosmetics Skin Tint Blurring Elixir @jazzriaharris" alt="Jazzria Harris wearing Kylie Cosmetics Skin Tint Blurring Elixir, the best blurring foundation/skin tint overall" src="https://cdn.mos.cms.futurecdn.net/cTiyEVDVaQ5PvSWuXfQraJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>One of the first lightweight blurring foundations that I got my hands on, Kylie Cosmetics Blurring Elixir, is still one of my favourites. The finish is light yet buildable, something that I look for in a foundation, and it doesn’t feel heavy or thick on the skin. Alongside the natural-looking pigment, the formula also contains <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a>, which works to hydrate as it covers. This not only makes this skin tint feel incredibly comfortable to wear but also ensures it applies smoothly and easily without clinging to any dry patches or leaving unwanted streaks. The finish is matte yet not masking—think skin that looks softly diffused and radiant. </p><h2 id="2-chanel-ultra-le-teint-velvet">2. Chanel Ultra Le Teint Velvet</h2>        <div class="featured_product_block featured_block_standard" data-id="85a1d8d7-333c-406f-98ca-87edd317a405">            <a href="https://www.chanel.com/gb/makeup/p/173016/ultra-le-teint-velvet-blurring-smooth-effect-foundation-velvet-matte-finish/" data-model-name="Ultra Le Teint Velvet" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/288315/best-foundations-for-oily-skin-288315-1693526927365-main.jpg" alt="Chanel + Ultra Le Teint Velvet Blurring Smooth-Effect Foundation" /><span class='featured__label standard__label'>Best Velvet-Finish Blurring Foundation </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel </div>                                        <div class="featured__title">Ultra Le Teint Velvet</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Light to medium</p><p><strong>Finish: </strong>Velvet matte</p><p><strong>Shade range: </strong>15</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>True blurred finish</li><li class='list-item list-item-pros'>Features SPF15 protection</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too matte for some tastes</li><li class='list-item list-item-cons'>Expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="8MD6G2qaVtrRdykYmdpxbD" name="@jazzriaharris best contour sticks" alt="Jazzria Harris wearing Chanel Ultra Le Teint Velvet, the best luxury blurring foundation" src="https://cdn.mos.cms.futurecdn.net/8MD6G2qaVtrRdykYmdpxbD-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Chanel’s blurring foundation may be at the more expensive end of the spectrum, but wow, it’s worth every penny. While many foundations claim a velvet-like finish, this is one of the only formulas I’ve tried that truly delivers on that claim. Smooth to apply and transforming into a blurred soft-matte finish on the skin, this is blurring foundation at its best. Blemishes appear less prominent, fine lines are camouflaged and skin looks calmed and even. My only wish is that there were more shades available, especially at the darker end of the spectrum, for even more accessibility.</p><h2 id="3-nars-soft-matte-complete-foundation">3. Nars Soft Matte Complete Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="43ca6806-2864-40ed-bcff-043fd8bf112c">            <a href="https://www.lookfantastic.com/p/nars-soft-matte-complete-foundation-45ml-various-shades/13505129/" data-model-name="Soft Matte Complete Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qRxQu2rC6pTFct9AG2smKU.jpg" alt="Nars Soft Matte Complete Foundation Siberia" /><span class='featured__label standard__label'>Best Matte Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars </div>                                        <div class="featured__title">Soft Matte Complete Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Medium to full</p><p><strong>Finish: </strong>Soft matte</p><p><strong>Shade range: </strong>34</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great for oily skin</li><li class='list-item list-item-pros'>Medium to full coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too matte for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="G3GNnbUL2nSr8MsoXz7sYf" name="Best blurring foundations Nars Soft Matte Foundation  @jazzriaharris" alt="Jazzria Haris wearing Nars Soft Matte Complete Foundation" src="https://cdn.mos.cms.futurecdn.net/G3GNnbUL2nSr8MsoXz7sYf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Now, I know I said blurring and matte foundations had different properties, but in my opinion, Nar’s Soft Matte foundation bridges the gap between the two. For that reason, it’s a great choice for oily skin types or those who want a full-matte finish while also wanting to achieve an airbrushed effect. As well as leaving skin shine-free for up to 16 hours (something I can vouch for, as I often wear this during long days in the office), it also softly blurs and camouflages as it covers. While the finish is described as full coverage, I’d actually describe this as medium to full, as it can be sheered out or built up, as you desire. Personally, I love this foundation layered over an <a href="https://www.whowhatwear.com/best-illuminating-primers">illuminating primer</a> for a little added radiance.</p><h2 id="4-laura-mercier-real-flawless-foundation">4. Laura Mercier Real Flawless Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="92ff8a89-6b24-4658-b10b-867c13ddeb95">            <a href="https://www.lookfantastic.com/p/real-flawless-weightless-perfecting-foundation-30ml-various-shades/14228290/" data-model-name="Real Flawless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SuyY9ttV9yx2KndbmGb3LV.jpg" alt="Real Flawless Weightless Perfecting Foundation 30ml (various Shades)" /><span class='featured__label standard__label'>Best Viral Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laura Mercier </div>                                        <div class="featured__title">Real Flawless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Medium</p><p><strong>Finish: </strong>Skin-like matte</p><p><strong>Shade range: </strong>26</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Camouflages pores and fine lines </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can become heavy</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="CNDjoBofJZjf4pEheUrceB" name="Best blurring foundations  @jazzriaharris-3" alt="Jazzria Harris wearing Laura Mercier Real Flawless Foundation, one of the best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/CNDjoBofJZjf4pEheUrceB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>If you spend any time online or on social media, especially in the beauty sphere, I can guarantee you’ll have heard of Laura Mercier’s Real Flawless Foundation. The blurring formula went viral in early 2024, famed for its ability to leave skin with a filter-like finish in real life. In action, it does just that, blending and concealing seamlessly for a seriously seamless look. My only word of warning: build up light layers rather than going in heavy on first swipe to keep things looking natural. </p><h2 id="5-iconic-london-super-smoother-blurring-skin-tint">5. Iconic London Super Smoother Blurring Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="955317e0-d887-47c0-99a7-9ef212cd7154">            <a href="https://www.lookfantastic.com/p/iconic-london-super-smoother-blurring-skin-tint-30ml-various-shades/13901684/" data-model-name="Super Smoother Blurring Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iwb6Gi9uHWDckDxhbhnsK5.webp" alt="Iconic London Super Smoother Blurring Skin Tint 30ml (various Shades)" /><span class='featured__label standard__label'>Best Medium-Coverage Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Iconic London </div>                                        <div class="featured__title">Super Smoother Blurring Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Light to medium</p><p><strong>Finish: </strong>Semi-satin</p><p><strong>Shade range: </strong>15</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Hydrating on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Poor shade range</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="h6ved4Aune45hAc5oBNrhk" name="Best contour sticks @jazzriaharris" alt="Jazzria Harris wearing Iconic London Super Smoother Blurring Skin Tint, one of the best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/h6ved4Aune45hAc5oBNrhk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Another lightweight option, Iconic’s Blurring Skin Tint offers a little more coverage than Kylie Cosmetics' base, yet still sits firmly in the skin tint family.  For me, this is the perfect everyday foundation: lightweight, natural-looking, yet offering a "my skin, but better" finish. Once again, the shade range sadly needs some increasing; however, on all other fronts, this is a winner. </p><h2 id="6-charlotte-tilbury-airbrush-flawless-foundation">6. Charlotte Tilbury Airbrush Flawless Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="b99395b6-c836-457c-9f76-2a0b633d2a5b">            <a href="https://www.charlottetilbury.com/uk/product/airbrush-flawless-foundation-shade-2-neutral" data-model-name="Airbrush Flawless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VzdhuYAi5M6LtxYakdcVji.jpg" alt="Charlotte Tilbury Airbrush Flawless Foundation" /><span class='featured__label standard__label'>Best Blurring Foundation for Mature Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Full</p><p><strong>Finish: </strong>Matte</p><p><strong>Shade range: </strong>44</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Camouflages fine lines</li><li class='list-item list-item-pros'>Seamless finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too matte for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="vAEgKDRKebpHebKYyKMNCK" name="Best Lengthening Mascaras Chantecaille Longest Lash Faux Clis Mascara @jazzriaharris" alt="Jazzria Harris wearing Charlotte Tilbury Airbrush Flawless Foundation, one of the best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/vAEgKDRKebpHebKYyKMNCK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Blending skincare and makeup in one, Charlotte Tilbury’s newly reformulated airbrush foundation is a full coverage, blurring foundation perfected. The formula is infused with powder particles, which blur and prevent shine, while Charlotte’s phyto youth technology also works to target visible signs of ageing. It’s also designed to move with your skin, so it won’t go cakey throughout the day or settle into any fine lines that may become more prominent. And the finish? Airbrushed doesn’t even begin to describe it. </p><h2 id="7-rimmel-london-kind-free-mattifying-skin-tint">7. Rimmel London Kind &amp; Free Mattifying Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="68a2534e-2a06-4d16-a646-628dc7e870a9">            <a href="https://www.lookfantastic.com/p/rimmel-london-kind-free-blur-it-out-mattifying-skin-tint-30ml-various-shades/16993757/" data-model-name="Kind &amp; Free Blur It Out Mattifying Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Ncvq7iogeiGiv76tBE3tr5.jpg" alt="Rimmel London Kind &amp; Free Blur It Out Mattifying Skin Tint" /><span class='featured__label standard__label'>Best Affordable Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London </div>                                        <div class="featured__title">Kind &amp; Free Blur It Out Mattifying Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Light to medium </p><p><strong>Finish: </strong>Matte</p><p><strong>Shade range: </strong>20</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Infused with hydrating ingredients</li><li class='list-item list-item-pros'>Affordable</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Lacks that luxury feeling</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="eeaSBVAeZzExovoCCi6taY" name="Best contour sticks @jazzriaharris" alt="Jazzria Harris wearing Rimmel Kind &amp; Free Blur It Out Mattifying Skin Tint, one of the best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/eeaSBVAeZzExovoCCi6taY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Priced at under £10, Rimmel’s blurring foundation is one of the best affordable options available if you’re looking for an entry point into blurring formulas. Available in 20 shades, which span from porcelain to espresso, the lightweight skin tint softly evens out skin texture and tone with a natural-looking matte finish. Plus, it’s also infused with vitamin E to hydrate and soothing botanicals to calm and soothe, so you can rest assured this isn’t just camouflaging your skin but working to improve it, too. </p><h2 id="8-benefit-the-porefessional-smoothing-blurring-matte-foundation">8. Benefit The Porefessional Smoothing + Blurring Matte Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="04accc52-ddae-4abb-b476-2fc9ab4df263">            <a href="https://www.lookfantastic.com/p/benefit-the-porefessional-smoothing-blurring-matte-foundation-30ml-various-shades/16663539/" data-model-name="The Porefessional Smoothing + Blurring Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hDY4xKiR8qZHxLTKhCfLrU.jpg" alt="Benefit The Porefessional Smoothing + Blurring Matte Foundation" /><span class='featured__label standard__label'>Best Skincare-Infused Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Benefit </div>                                        <div class="featured__title">The Porefessional Smoothing + Blurring Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Medium</p><p><strong>Finish: </strong>Natural matte</p><p><strong>Shade range: </strong>40</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Doesn't settle in pores or fine lines</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Needs some skin prep if you want a glow</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ssRSsJQs8RaX38ekxHVh5f" name="Best blurring foundations  @jazzriaharris-2" alt="Jazzria Harris wearing Benefit The Porefessional Smoothing + Blurring Matte Foundation blurring foundation" src="https://cdn.mos.cms.futurecdn.net/ssRSsJQs8RaX38ekxHVh5f-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>If you’ve ever shopped for a <a href="https://www.whowhatwear.com/uk/best-pore-minimizing-primers">pore-minimising primer</a>, you’ll have most likely come across Benefit’s Porefessional. The velvet-smooth primer became the go-to for oily-skinned girls like myself in the 00s, leaving skin blurred and prepped to perfection, ready for any makeup that followed. This year, the brand created the perfect second step in that routine, the Porefessional foundation, a smoothing and blurring formula which draws upon the properties of their primer alongside a medium, buildable pigment. On the skin, it blends easily, working to camouflage but not cover, while <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> works below the surface to further smooth skin over time. Will your pores disappear instantly? No, but will they look smoother and less prominent after use? Most definitely. </p><h2 id="9-anastasia-beverly-hills-impeccable-blurring-second-skin-matte-foundation">9. Anastasia Beverly Hills Impeccable Blurring Second Skin Matte Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="55550034-3b8a-4281-a957-c13bd84974da">            <a href="https://www.boots.com/anastasia-beverly-hills-impeccable-blurring-second-skin-matte-foundation-10356405" data-model-name="Impeccable Blurring Second Skin Matte Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LTS7Q2QWgEHHwYq6gGVPb.jpg" alt="Impeccable Blurring Second-Skin Matte Foundation" /><span class='featured__label standard__label'>Best Blurring Foundation for Oily Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Anastasia Beverly Hills</div>                                        <div class="featured__title">Impeccable Blurring Second Skin Matte Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Medium to full</p><p><strong>Finish: </strong>Velvet matte</p><p><strong>Shade range: </strong>25</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Full-coverage finish</li><li class='list-item list-item-pros'>Great for oily skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be suitable for dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="pJ2Y3NLEnUoeMCHF9iHWfY" name="Best blurring foundations  @jazzriaharris" alt="Jazzria Harris wearing Anastasia Beverly Hills Impeccable Blurring Second Skin Matte Foundation" src="https://cdn.mos.cms.futurecdn.net/pJ2Y3NLEnUoeMCHF9iHWfY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Lastly, we have Anastasia Beverly Hills’ Blurring Second Skin Foundation. A great option for oily skin types, it’s a medium-to-full coverage, which blurs pores and imperfections while also minimising shine. Throughout the day, it wears beautifully on my skin, becoming slightly more radiant with minimal slipping or sliding. In comparison, however, I have heard that on dry skin, it can settle a little into fine lines that arise throughout the day, so keep this in mind to ensure it’ll work for you. </p><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>In preparation for writing this article, it was important to me to ensure I’d put every foundation included well and truly through its paces. Whether it was a formula I’d used and loved for years, or a new launch I’d recently added to my makeup collection, I revisited them all, comparing each one to ensure it could be named one of the best blurring foundations. Some I wore to work, where they faced busy commutes and ever-changing office air con, while others were tested at day-long bottomless brunches or at dinner with friends. Whatever their test criteria, however, each blurring foundation passed with flying colours, applying seamlessly with a perfectly blurred finish. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-blurring-foundations</link>
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                            <![CDATA[ Texture, begone. ]]>
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                                                                        <pubDate>Sun, 19 Oct 2025 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Oct 2025 11:13:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jazzria Harris ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Best blurring foundations]]></media:description>                                                            <media:text><![CDATA[Best blurring foundations]]></media:text>
                                <media:title type="plain"><![CDATA[Best blurring foundations]]></media:title>
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                                <p>While I’m sure each of us will have differing opinions of what constitutes the perfect <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, from lightweight to full-coverage and dewy to matte finishes, there’s one thing I’m sure we can all agree on: a great base product will usually leave your complexion looking a little more even and a little less textured. </p><p>That’s not to say we should all be reaching for a <a href="https://www.whowhatwear.com/uk/best-full-coverage-foundations">full-coverage foundation</a> at every opportunity. On the contrary, in my opinion, some of the most beautiful bases are those that still allow our natural skin to show through—these can even be <a href="https://www.whowhatwear.com/best-tinted-moisturiser">tinted moisturisers</a>. No matter your preference for type or finish, however, what a great base should offer is a little added polish, camouflaging imperfections, evening out your skin tone and making every day look (and feel) like a great skin day.</p><p>So, when I saw a new wave of foundations hitting the shelves, foundations which promised all of the above and came in a range of finishes to suit all foundation tastes, you better believe my beauty editor senses started tingling. Dubbed blurring foundations, these formulas promise not only to camouflage and <a href="https://www.whowhatwear.com/uk/best-concealers">conceal</a> with a natural-looking, second-skin finish but also to leave the skin looking like it's in <a href="https://www.whowhatwear.com/beauty/makeup/soft-blur-makeup-trend">soft focus</a>, too.</p><p>Of course, I ran out and got my hands on one at the first opportunity (Laura Mercier's Real Flawless Foundation, in case you were wondering), to put it to the test. The results? My usual dewy <a href="https://www.whowhatwear.com/uk/best-skin-tints">skin tints</a> have been dismissed, and I now find myself reaching for some variation of a blurring foundation every day. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="4RhPsGcPCepBYjHkPtgTR9" name="Best blurring foundations" alt="Best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/4RhPsGcPCepBYjHkPtgTR9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Jazzria Harris)</span></figcaption></figure><p>So, what exactly are blurring foundations, and what makes them so elite when it comes to finish and formulas? To find that out, I turned to an expert, <strong>international education and events manager at Laura Mercier, </strong><a href="https://www.instagram.com/karlhodsonmakeup/?hl=en" target="_blank"><u><strong>Karl Díaz-Hellín Hodson</strong></u></a>.</p><p>“Blurring foundations and tinted moisturisers create a natural, radiant complexion that looks effortlessly refined,” he told me. “With soft, buildable coverage, they don’t mask your skin; they enhance it. The result is a breathable, comfortably smooth and subtly luminous finish that looks like your skin, only better.” </p><p>I’m sure you’re beginning to see why blurring foundations have since become my go-to base of choice; however, if you need more convincing, I asked <strong>Díaz-Hellín Hodson </strong>to dive a little deeper… </p><h3 class="article-body__section" id="section-what-is-a-blurring-foundation"><span>What Is a Blurring Foundation?</span></h3><p>“Blurring foundations are designed to soften the appearance of fine lines, pores and uneven texture by diffusing light across the face,” explains <strong>Díaz-Hellín Hodson</strong>. </p><p>So, what’s the difference between a blurring foundation and a matte foundation? “Both blurring and matte foundations are designed to perfect the complexion, but they achieve this in different ways,” he tells me. “Blurring foundations and tinted moisturisers create a luminous, skin-like finish by softly reflecting light. Matte foundations, on the other hand, are formulated to absorb excess oil and control shine, leaving a velvety finish that’s especially suited to oily or combination skin.”</p><h3 class="article-body__section" id="section-who-is-a-blurring-foundation-best-suited-for"><span>Who Is a Blurring Foundation Best Suited For? </span></h3><p>“Blurring foundations and tinted moisturisers are suitable for a wide range of skin types and concerns,” <strong>Díaz-Hellín Hodson</strong> told me. “They’re especially good <a href="https://www.whowhatwear.com/uk/best-foundation-for-mature-skin">foundations for mature skin</a>, as their soft-focus effect helps reduce the appearance of fine lines and wrinkles without settling into them. For those with textured or uneven skin, these formulas work to minimise the look of pores and smooth rough patches, creating a softly blurred, more even complexion. Plus, thanks to hydrating properties, blurring foundations are also ideal for normal to dry skin types, delivering a radiant glow with lightweight, comfortable coverage that lasts throughout the day.” The takeaway? Few won’t benefit from switching their traditional foundation for a blurring finish instead. </p><h3 class="article-body__section" id="section-how-to-apply-a-blurring-foundation"><span>How to Apply a Blurring Foundation</span></h3><p>“For the best results, start by prepping your skin with a hydrating <a href="https://www.whowhatwear.com/best-primers">primer</a>,” <strong>Díaz-Hellín Hodson</strong> advises. “This enhances the smoothing effect. When it comes to application, the tool you choose makes a difference. For a softer, sheer finish, use a fluffy <a href="https://www.whowhatwear.com/uk/best-foundation-brushes">foundation brush</a> or don’t be afraid to use your fingertips to apply. For more coverage and control, opt for a dense brush and apply in thin, buildable layers, focusing on areas that need extra blurring, like around the nose or cheeks. Lastly, to set the look without diminishing its glow, set your makeup with a translucent loose <a href="https://www.whowhatwear.com/uk/best-setting-powders">setting powder</a> where needed, such as the T-zone.”</p><p>So, now you know all the benefits that come with a blurring foundation, you’re probably eager to get your hands on one. To help, I’ve rounded up 9 of the best blurring bases from lightweight skin tints to full-coverage foundations. Here’s the full edit… </p><h3 class="article-body__section" id="section-the-best-blurring-foundations"><span>The Best Blurring Foundations </span></h3><ul><li><strong>Best Full-Coverage Blurring Foundation: </strong><a href="https://www.lookfantastic.com/p/real-flawless-weightless-perfecting-foundation-30ml-various-shades/14228290/" target="_blank"><u>Laura Mercier Real Flawless Foundation (£40)</u></a></li><li><strong>Best Medium-Coverage Blurring Foundation:</strong> <a href="https://www.lookfantastic.com/p/iconic-london-super-smoother-blurring-skin-tint-30ml-various-shades/13901684/" target="_blank"><u>Iconic London Super Smoother Blurring Skin Tint (£28)</u></a></li><li><strong>Best Blurring Skin Tint: </strong><a href="https://www.selfridges.com/GB/en/product/kylie-by-kylie-jenner-skin-tint-blurring-elixir-foundation-30ml_R04354509/" target="_blank"><u>Kylie Cosmetics Skin Tint Blurring Elixir (£27)</u></a></li><li><strong>Best Blurring Foundation for Mature Skin: </strong><a href="https://www.charlottetilbury.com/uk/product/airbrush-flawless-foundation-shade-2-neutral" target="_blank"><u>Charlotte Tilbury Airbrush Flawless Foundation (£39)</u></a></li><li><strong>Best Affordable Blurring Foundation: </strong><a href="https://www.lookfantastic.com/p/rimmel-london-kind-free-blur-it-out-mattifying-skin-tint-30ml-various-shades/16993757/" target="_blank"><u>Rimmel London Kind &amp; Free Mattifying Skin Tint (£9.99)</u></a></li></ul><h2 id="1-kylie-cosmetics-skin-tint-blurring-elixir">1. Kylie Cosmetics Skin Tint Blurring Elixir</h2>        <div class="featured_product_block featured_block_standard" data-id="b57064a8-a2ed-44c0-b044-e17128567e83">            <a href="https://www.selfridges.com/GB/en/product/kylie-by-kylie-jenner-skin-tint-blurring-elixir-foundation-30ml_R04354509/" data-model-name="Skin Tint Blurring Elixir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2e4WX2ETXmC3onSxVNCCPW.png" alt="Skin Tint Blurring Elixir Foundation" /><span class='featured__label standard__label'>Best Blurring Skin Tint</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics </div>                                        <div class="featured__title">Skin Tint Blurring Elixir</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Light to medium</p><p><strong>Finish: </strong>Soft matte</p><p><strong>Shade range: </strong>24</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains hydrating hyaluronic acid</li><li class='list-item list-item-pros'>Buildable coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Very runny so be careful when applying</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cTiyEVDVaQ5PvSWuXfQraJ" name="Best blurring foundations Kylie Cosmetics Skin Tint Blurring Elixir @jazzriaharris" alt="Jazzria Harris wearing Kylie Cosmetics Skin Tint Blurring Elixir, the best blurring foundation/skin tint overall" src="https://cdn.mos.cms.futurecdn.net/cTiyEVDVaQ5PvSWuXfQraJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>One of the first lightweight blurring foundations that I got my hands on, Kylie Cosmetics Blurring Elixir, is still one of my favourites. The finish is light yet buildable, something that I look for in a foundation, and it doesn’t feel heavy or thick on the skin. Alongside the natural-looking pigment, the formula also contains <a href="https://www.whowhatwear.com/uk/beauty/skin/best-hyaluronic-acid-serums">hyaluronic acid</a>, which works to hydrate as it covers. This not only makes this skin tint feel incredibly comfortable to wear but also ensures it applies smoothly and easily without clinging to any dry patches or leaving unwanted streaks. The finish is matte yet not masking—think skin that looks softly diffused and radiant. </p><h2 id="2-chanel-ultra-le-teint-velvet">2. Chanel Ultra Le Teint Velvet</h2>        <div class="featured_product_block featured_block_standard" data-id="85a1d8d7-333c-406f-98ca-87edd317a405">            <a href="https://www.chanel.com/gb/makeup/p/173016/ultra-le-teint-velvet-blurring-smooth-effect-foundation-velvet-matte-finish/" data-model-name="Ultra Le Teint Velvet" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/288315/best-foundations-for-oily-skin-288315-1693526927365-main.jpg" alt="Chanel + Ultra Le Teint Velvet Blurring Smooth-Effect Foundation" /><span class='featured__label standard__label'>Best Velvet-Finish Blurring Foundation </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel </div>                                        <div class="featured__title">Ultra Le Teint Velvet</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Light to medium</p><p><strong>Finish: </strong>Velvet matte</p><p><strong>Shade range: </strong>15</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>True blurred finish</li><li class='list-item list-item-pros'>Features SPF15 protection</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too matte for some tastes</li><li class='list-item list-item-cons'>Expensive</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="8MD6G2qaVtrRdykYmdpxbD" name="@jazzriaharris best contour sticks" alt="Jazzria Harris wearing Chanel Ultra Le Teint Velvet, the best luxury blurring foundation" src="https://cdn.mos.cms.futurecdn.net/8MD6G2qaVtrRdykYmdpxbD-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Chanel’s blurring foundation may be at the more expensive end of the spectrum, but wow, it’s worth every penny. While many foundations claim a velvet-like finish, this is one of the only formulas I’ve tried that truly delivers on that claim. Smooth to apply and transforming into a blurred soft-matte finish on the skin, this is blurring foundation at its best. Blemishes appear less prominent, fine lines are camouflaged and skin looks calmed and even. My only wish is that there were more shades available, especially at the darker end of the spectrum, for even more accessibility.</p><h2 id="3-nars-soft-matte-complete-foundation">3. Nars Soft Matte Complete Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="43ca6806-2864-40ed-bcff-043fd8bf112c">            <a href="https://www.lookfantastic.com/p/nars-soft-matte-complete-foundation-45ml-various-shades/13505129/" data-model-name="Soft Matte Complete Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qRxQu2rC6pTFct9AG2smKU.jpg" alt="Nars Soft Matte Complete Foundation Siberia" /><span class='featured__label standard__label'>Best Matte Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars </div>                                        <div class="featured__title">Soft Matte Complete Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Medium to full</p><p><strong>Finish: </strong>Soft matte</p><p><strong>Shade range: </strong>34</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great for oily skin</li><li class='list-item list-item-pros'>Medium to full coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too matte for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="G3GNnbUL2nSr8MsoXz7sYf" name="Best blurring foundations Nars Soft Matte Foundation  @jazzriaharris" alt="Jazzria Haris wearing Nars Soft Matte Complete Foundation" src="https://cdn.mos.cms.futurecdn.net/G3GNnbUL2nSr8MsoXz7sYf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Now, I know I said blurring and matte foundations had different properties, but in my opinion, Nar’s Soft Matte foundation bridges the gap between the two. For that reason, it’s a great choice for oily skin types or those who want a full-matte finish while also wanting to achieve an airbrushed effect. As well as leaving skin shine-free for up to 16 hours (something I can vouch for, as I often wear this during long days in the office), it also softly blurs and camouflages as it covers. While the finish is described as full coverage, I’d actually describe this as medium to full, as it can be sheered out or built up, as you desire. Personally, I love this foundation layered over an <a href="https://www.whowhatwear.com/best-illuminating-primers">illuminating primer</a> for a little added radiance.</p><h2 id="4-laura-mercier-real-flawless-foundation">4. Laura Mercier Real Flawless Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="92ff8a89-6b24-4658-b10b-867c13ddeb95">            <a href="https://www.lookfantastic.com/p/real-flawless-weightless-perfecting-foundation-30ml-various-shades/14228290/" data-model-name="Real Flawless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SuyY9ttV9yx2KndbmGb3LV.jpg" alt="Real Flawless Weightless Perfecting Foundation 30ml (various Shades)" /><span class='featured__label standard__label'>Best Viral Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Laura Mercier </div>                                        <div class="featured__title">Real Flawless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Medium</p><p><strong>Finish: </strong>Skin-like matte</p><p><strong>Shade range: </strong>26</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Camouflages pores and fine lines </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can become heavy</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="CNDjoBofJZjf4pEheUrceB" name="Best blurring foundations  @jazzriaharris-3" alt="Jazzria Harris wearing Laura Mercier Real Flawless Foundation, one of the best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/CNDjoBofJZjf4pEheUrceB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>If you spend any time online or on social media, especially in the beauty sphere, I can guarantee you’ll have heard of Laura Mercier’s Real Flawless Foundation. The blurring formula went viral in early 2024, famed for its ability to leave skin with a filter-like finish in real life. In action, it does just that, blending and concealing seamlessly for a seriously seamless look. My only word of warning: build up light layers rather than going in heavy on first swipe to keep things looking natural. </p><h2 id="5-iconic-london-super-smoother-blurring-skin-tint">5. Iconic London Super Smoother Blurring Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="955317e0-d887-47c0-99a7-9ef212cd7154">            <a href="https://www.lookfantastic.com/p/iconic-london-super-smoother-blurring-skin-tint-30ml-various-shades/13901684/" data-model-name="Super Smoother Blurring Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iwb6Gi9uHWDckDxhbhnsK5.webp" alt="Iconic London Super Smoother Blurring Skin Tint 30ml (various Shades)" /><span class='featured__label standard__label'>Best Medium-Coverage Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Iconic London </div>                                        <div class="featured__title">Super Smoother Blurring Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Light to medium</p><p><strong>Finish: </strong>Semi-satin</p><p><strong>Shade range: </strong>15</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable coverage</li><li class='list-item list-item-pros'>Hydrating on the skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Poor shade range</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="h6ved4Aune45hAc5oBNrhk" name="Best contour sticks @jazzriaharris" alt="Jazzria Harris wearing Iconic London Super Smoother Blurring Skin Tint, one of the best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/h6ved4Aune45hAc5oBNrhk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Another lightweight option, Iconic’s Blurring Skin Tint offers a little more coverage than Kylie Cosmetics' base, yet still sits firmly in the skin tint family.  For me, this is the perfect everyday foundation: lightweight, natural-looking, yet offering a "my skin, but better" finish. Once again, the shade range sadly needs some increasing; however, on all other fronts, this is a winner. </p><h2 id="6-charlotte-tilbury-airbrush-flawless-foundation">6. Charlotte Tilbury Airbrush Flawless Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="b99395b6-c836-457c-9f76-2a0b633d2a5b">            <a href="https://www.charlottetilbury.com/uk/product/airbrush-flawless-foundation-shade-2-neutral" data-model-name="Airbrush Flawless Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VzdhuYAi5M6LtxYakdcVji.jpg" alt="Charlotte Tilbury Airbrush Flawless Foundation" /><span class='featured__label standard__label'>Best Blurring Foundation for Mature Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Full</p><p><strong>Finish: </strong>Matte</p><p><strong>Shade range: </strong>44</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Camouflages fine lines</li><li class='list-item list-item-pros'>Seamless finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May be too matte for some</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="vAEgKDRKebpHebKYyKMNCK" name="Best Lengthening Mascaras Chantecaille Longest Lash Faux Clis Mascara @jazzriaharris" alt="Jazzria Harris wearing Charlotte Tilbury Airbrush Flawless Foundation, one of the best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/vAEgKDRKebpHebKYyKMNCK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Blending skincare and makeup in one, Charlotte Tilbury’s newly reformulated airbrush foundation is a full coverage, blurring foundation perfected. The formula is infused with powder particles, which blur and prevent shine, while Charlotte’s phyto youth technology also works to target visible signs of ageing. It’s also designed to move with your skin, so it won’t go cakey throughout the day or settle into any fine lines that may become more prominent. And the finish? Airbrushed doesn’t even begin to describe it. </p><h2 id="7-rimmel-london-kind-free-mattifying-skin-tint">7. Rimmel London Kind &amp; Free Mattifying Skin Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="68a2534e-2a06-4d16-a646-628dc7e870a9">            <a href="https://www.lookfantastic.com/p/rimmel-london-kind-free-blur-it-out-mattifying-skin-tint-30ml-various-shades/16993757/" data-model-name="Kind &amp; Free Blur It Out Mattifying Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Ncvq7iogeiGiv76tBE3tr5.jpg" alt="Rimmel London Kind &amp; Free Blur It Out Mattifying Skin Tint" /><span class='featured__label standard__label'>Best Affordable Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel London </div>                                        <div class="featured__title">Kind &amp; Free Blur It Out Mattifying Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Light to medium </p><p><strong>Finish: </strong>Matte</p><p><strong>Shade range: </strong>20</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Infused with hydrating ingredients</li><li class='list-item list-item-pros'>Affordable</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Lacks that luxury feeling</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="eeaSBVAeZzExovoCCi6taY" name="Best contour sticks @jazzriaharris" alt="Jazzria Harris wearing Rimmel Kind &amp; Free Blur It Out Mattifying Skin Tint, one of the best blurring foundations" src="https://cdn.mos.cms.futurecdn.net/eeaSBVAeZzExovoCCi6taY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Priced at under £10, Rimmel’s blurring foundation is one of the best affordable options available if you’re looking for an entry point into blurring formulas. Available in 20 shades, which span from porcelain to espresso, the lightweight skin tint softly evens out skin texture and tone with a natural-looking matte finish. Plus, it’s also infused with vitamin E to hydrate and soothing botanicals to calm and soothe, so you can rest assured this isn’t just camouflaging your skin but working to improve it, too. </p><h2 id="8-benefit-the-porefessional-smoothing-blurring-matte-foundation">8. Benefit The Porefessional Smoothing + Blurring Matte Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="04accc52-ddae-4abb-b476-2fc9ab4df263">            <a href="https://www.lookfantastic.com/p/benefit-the-porefessional-smoothing-blurring-matte-foundation-30ml-various-shades/16663539/" data-model-name="The Porefessional Smoothing + Blurring Matte Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hDY4xKiR8qZHxLTKhCfLrU.jpg" alt="Benefit The Porefessional Smoothing + Blurring Matte Foundation" /><span class='featured__label standard__label'>Best Skincare-Infused Blurring Foundation</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Benefit </div>                                        <div class="featured__title">The Porefessional Smoothing + Blurring Matte Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Medium</p><p><strong>Finish: </strong>Natural matte</p><p><strong>Shade range: </strong>40</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Doesn't settle in pores or fine lines</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Needs some skin prep if you want a glow</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ssRSsJQs8RaX38ekxHVh5f" name="Best blurring foundations  @jazzriaharris-2" alt="Jazzria Harris wearing Benefit The Porefessional Smoothing + Blurring Matte Foundation blurring foundation" src="https://cdn.mos.cms.futurecdn.net/ssRSsJQs8RaX38ekxHVh5f-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>If you’ve ever shopped for a <a href="https://www.whowhatwear.com/uk/best-pore-minimizing-primers">pore-minimising primer</a>, you’ll have most likely come across Benefit’s Porefessional. The velvet-smooth primer became the go-to for oily-skinned girls like myself in the 00s, leaving skin blurred and prepped to perfection, ready for any makeup that followed. This year, the brand created the perfect second step in that routine, the Porefessional foundation, a smoothing and blurring formula which draws upon the properties of their primer alongside a medium, buildable pigment. On the skin, it blends easily, working to camouflage but not cover, while <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> works below the surface to further smooth skin over time. Will your pores disappear instantly? No, but will they look smoother and less prominent after use? Most definitely. </p><h2 id="9-anastasia-beverly-hills-impeccable-blurring-second-skin-matte-foundation">9. Anastasia Beverly Hills Impeccable Blurring Second Skin Matte Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="55550034-3b8a-4281-a957-c13bd84974da">            <a href="https://www.boots.com/anastasia-beverly-hills-impeccable-blurring-second-skin-matte-foundation-10356405" data-model-name="Impeccable Blurring Second Skin Matte Foundation " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LTS7Q2QWgEHHwYq6gGVPb.jpg" alt="Impeccable Blurring Second-Skin Matte Foundation" /><span class='featured__label standard__label'>Best Blurring Foundation for Oily Skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Anastasia Beverly Hills</div>                                        <div class="featured__title">Impeccable Blurring Second Skin Matte Foundation </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Coverage: </strong>Medium to full</p><p><strong>Finish: </strong>Velvet matte</p><p><strong>Shade range: </strong>25</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Full-coverage finish</li><li class='list-item list-item-pros'>Great for oily skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be suitable for dry skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="pJ2Y3NLEnUoeMCHF9iHWfY" name="Best blurring foundations  @jazzriaharris" alt="Jazzria Harris wearing Anastasia Beverly Hills Impeccable Blurring Second Skin Matte Foundation" src="https://cdn.mos.cms.futurecdn.net/pJ2Y3NLEnUoeMCHF9iHWfY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1500" height="2000" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jazzriaharris/?hl=en">@jazzriaharris</a>)</span></figcaption></figure><p>Lastly, we have Anastasia Beverly Hills’ Blurring Second Skin Foundation. A great option for oily skin types, it’s a medium-to-full coverage, which blurs pores and imperfections while also minimising shine. Throughout the day, it wears beautifully on my skin, becoming slightly more radiant with minimal slipping or sliding. In comparison, however, I have heard that on dry skin, it can settle a little into fine lines that arise throughout the day, so keep this in mind to ensure it’ll work for you. </p><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>In preparation for writing this article, it was important to me to ensure I’d put every foundation included well and truly through its paces. Whether it was a formula I’d used and loved for years, or a new launch I’d recently added to my makeup collection, I revisited them all, comparing each one to ensure it could be named one of the best blurring foundations. Some I wore to work, where they faced busy commutes and ever-changing office air con, while others were tested at day-long bottomless brunches or at dinner with friends. Whatever their test criteria, however, each blurring foundation passed with flying colours, applying seamlessly with a perfectly blurred finish. </p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I'm Breaking Up With My Foundation for This More Natural-Looking One-Step Alternative ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I sometimes feel like working as a beauty editor is like slipping on an alter ego post-school run. Because while products are my kryptonite—I truly can’t resist the allure of a luxurious new <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> or sheeny <a href="https://www.whowhatwear.com/best-lip-gloss">lip gloss</a>—I actually interact with very few of them in my normal daily routine. Yes, when I’m at my laptop, writing and researching trends and testing for beauty awards, my desk is littered with the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a>, hi-tech <a href="https://www.whowhatwear.com/best-serums">serums</a> and innovative skincare tools. But outside of working hours, my beauty routine has to fight for survival between packing school bags, tidying a seemingly endless deluge of toys and answering questions about how the world started at 6 am. (Answers on a postcard, please.) </p><p>The truth is, with two young children, the luxury of sitting down to apply a full face of <a href="https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2025">makeup</a>, uninterrupted, is long gone. And I know I’m not alone in that. Almost everyone I know in every walk of life has been embracing a more simplistic approach to beauty in recent years. Yet here’s the truth of it for me: while an easier <a href="https://www.whowhatwear.com/beauty/makeup/easy-makeup-routine">easier makeup routine</a> has been inspired by necessity, I can’t say that I ever feel truly polished when I step out the door with natural skin. You see, as someone who deals consistently with <a href="https://www.whowhatwear.com/uk/best-acne-products">acne</a> breakouts, when my skin is really acting up, I crave the finish that a full <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> once gave me. But there is a solution. Introducing the “foundcealer”.</p><h3 class="article-body__section" id="section-what-is-a-foundcealer"><span>What Is a Foundcealer?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="hzBjEeo5LmRg7dWyigBX8D" name="best-foundcealers-products" alt="Selection of the best foundcealers" src="https://cdn.mos.cms.futurecdn.net/hzBjEeo5LmRg7dWyigBX8D-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure><p>“Whether you are strapped for time or just want to simplify your routine, finding a concealer that doubles as a base can be a game changer,” explains <strong>celebrity makeup artist </strong><a href="https://www.instagram.com/taniagrier" target="_blank"><u><strong>Tania Grier</strong></u></a>. Simply put, a foundcealer is effectively a multitasking <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a> that can be used for selected coverage exactly where you need it, rather than covering every inch of your face with foundation. For me, that’s on blemishes and <a href="https://www.whowhatwear.com/best-dark-circle-treatments">dark circles,</a> while for you, it might be areas of redness or hyperpigmentation. </p><p>By leaving some areas of your skin bare, you’ll benefit from creating the appearance of fresh, bright and even skin, but with the added bonus of having blurred over any areas that you might prefer to fade into the background a little. And even better, it’s still incredibly fast to apply and actually cuts down the contents of your makeup bag by meaning you can ditch your foundation entirely. </p><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>I personally put all of the foundcealers on this list to the test, judging them on their coverage (in my case, concealing a pretty hefty stress-related breakout and dark circles from a run of broken sleep), how comfortable they are on the skin, their versatility on different areas of the face and their range of skin tones. I also asked makeup artist <strong>Tania Grier </strong>for her expert pick and reached out to my network of beauty editor friends for their recommendations, too. </p><h3 class="article-body__section" id="section-the-best-foundcealers"><span>The Best Foundcealers</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" target="_blank">Merit Beauty The Minimalist (£34)</a></li><li><strong>Best for a Natural Finish: </strong><a href="https://www.amazon.co.uk/Erborian-CONCEALER-concealer-Niacinamide-Moisturizing/dp/B0CQPB5NFY" target="_blank">Erborian Super BB Concealer (£27)<strong> </strong></a></li><li><strong>Best Multitasker: </strong><a href="https://www.amazon.co.uk/Infallible-Skin-Ink-15-Neutral/dp/B0DGQRN988" target="_blank">L'Oréal Paris Skin Ink Foundcealer (£15)</a></li><li><strong>Best for Brightening: </strong><a href="https://www.amazon.co.uk/Multi-Tasker-Foundation-Concealer-Applicator-Niacinamide/dp/B0CXJLFKNW" target="_blank">Rimmel Multi-Tasker Wake Me Up Concealer &amp; Foundation (£13)</a></li><li><strong>Best for Customisable Coverage: </strong><a href="https://www.boots.com/tirtir-glide-and-hide-blurring-concealer-10367484" target="_blank">TirTir Glide &amp; Hide Blurring Concealer (£13)</a></li></ul><h2 id="1-merit-the-minimalist">1. Merit The Minimalist</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DWzCLnMQnRd7nFcR7E8MbN" name="best-foundcealers-merit" alt="Mica Ricketts wearing Merit foundcealer" src="https://cdn.mos.cms.futurecdn.net/DWzCLnMQnRd7nFcR7E8MbN-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="ff6c8e95-bb06-4faf-bba6-ddcbe89aa9b4">            <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/q57e3rHozGHNnqF6eeTW8W.jpg" alt="Merit Beauty the Minimalist Perfecting Complexion Stick 6.5g" /><span class='featured__label standard__label'>Best overall foundcealer </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If speed is of the essence for you when it comes to your makeup routine, then <a href="https://www.whowhatwear.com/best-merit-beauty-products">Merit Beauty</a> is undoubtedly where it's at, and their complexion stick has become something of an emergency handbag product. A foundcealer from its very inception, this clever stick was specifically created to throw out the notion of traditional foundation and instead was designed to apply just where you need it on your face. </p><p>For me, this works just as well on blemishes as it does under-eyes—just dab it on and blend it out with your fingertips. (Although I have to admit I do have a soft spot for the <a href="https://www.meritbeauty.com/en-uk/products/brush-no-1" target="_blank">Merit Blending Brush </a>too.) The finish is natural, so it won't entirely mask angry spots, but it brings redness down and softens discolouration in the skin to leave me feeling instantly more polished.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Easy to apply precisely to skin</li><li class='list-item list-item-pros'>Buildable</li><li class='list-item list-item-pros'>Natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Drier skin will need to prep with a rich moisturiser or oil first</li></ul></div></div>            </div>        </div><h2 id="2-nars-radiant-creamy-concealer">2. Nars Radiant Creamy Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="5318a901-445d-4fb5-ae4c-ba23e67bff59">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-radiant-creamy-concealer-various-shades/10785711" data-model-name="Radiant Creamy Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zrE8D9JRwhj2jmoAY9iRYZ.webp" alt="Nars Radiant Creamy Concealer" /><span class='featured__label standard__label'>Best for glow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Radiant Creamy Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When I look particularly tired in the morning and am in need of a reliable all-rounder, then this concealer from Nars ticks all of the boxes. (No surprise, then, that it's actually the #1 concealer in the UK.) Infused with a multi-active botanical blend, it has a delightfully rich texture that glides on to skin to cover everything from redness to dark circles with ease. And impressively, it boasts a medium to full coverage without ever looking cakey. I would happily apply this all over my face to get a full dose of its naturally glowy finish.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Medium to full coverage</li><li class='list-item list-item-pros'>Extensive shade range</li><li class='list-item list-item-pros'>Fresh, radiant finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can get a little cakey on active breakouts</li></ul></div></div>            </div>        </div><h2 id="3-erborian-super-bb-concealer">3. Erborian Super BB Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="a10fa818-1942-4a76-9640-a48d8b701ba4">            <a href="https://www.amazon.co.uk/Erborian-CONCEALER-concealer-Niacinamide-Moisturizing/dp/B0CQPB5NFY?th=1" data-model-name="Super BB Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DZG246qSRdLtVsxx5b3aAQ.jpg" alt="Erborian - Super Bb Concealer - High Coverage Concealer Enriched With Niacinamide and Spf 25 - Moisturizing Eye Corrector, Natural Finish - Korean Cosmetic - Chocolate 10 Ml" /><span class='featured__label standard__label'>Best for a natural finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Erborian</div>                                        <div class="featured__title">Super BB Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Despite calling itself a 'BB Concealer', this stuff boasts an impressive amount of coverage, without looking at all obvious on the skin. It has a lovely serum-like texture, infused with brightening niacinamide and ginseng, and actually feels like you are applying skincare, which drier skin types will love. In terms of multitasking, the creaminess of it means that it's really good at smoothing over uneven texture and toning down stubborn blemishes without looking like you're wearing a mask of makeup. Instead, you're left with naturally brighter, more even skin.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lighweight texture</li><li class='list-item list-item-pros'>Smoothing finish</li><li class='list-item list-item-pros'>Infused with skincare ingredients</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range </li></ul></div></div>            </div>        </div><h2 id="4-dior-backstage-face-body-flash-perfector-concealer">4. Dior Backstage Face &amp; Body Flash Perfector Concealer </h2>        <div class="featured_product_block featured_block_standard" data-id="5bf868a3-0a80-4cd0-a8ca-99a71e3ea364">            <a href="https://www.sephora.co.uk/p/dior-dior-backstage-flash-perfector-concealer-high-coverage-complexion-concealer" data-model-name="Backstage Face &amp; Body Flash Perfector Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/e5jFyNAro8DLz98cNoL7iY.webp" alt="Dior Backstage Face &amp; Body Flash Perfector Concealer" /><span class='featured__label standard__label'>Best for longevity</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Backstage Face &amp; Body Flash Perfector Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you need a foundcealer that is going to last through a busy day without any touch-ups required, then this one from <a href="https://www.whowhatwear.com/beauty/makeup/best-dior-beauty-products">Dior</a> is the one. The coverage is strong enough to really disguise blemishes and redness, and the brush-tip applicator makes it easy to dot it directly onto spots for precision application. It also plays nice on under-eyes, drier patches (like around my nose in the colder weather), and once it's blended in, it doesn't budge—even on my oily skin. Plus, the chic packaging means it feels like a delight to use, too.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredibly long-wearing </li><li class='list-item list-item-pros'>Precise brush applicator </li><li class='list-item list-item-pros'>Natural matte finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too pigmented if you're used to a natural finish</li></ul></div></div>            </div>        </div><h2 id="5-l-oreal-paris-skin-ink-foundcealer">5. L'Oréal Paris Skin Ink Foundcealer</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tXgVnJgVRBcJmXxhXUfCdT" name="loreal-foundcealer" alt="Swatch of L'Oréal Paris Skin Ink Foundcealer" src="https://cdn.mos.cms.futurecdn.net/tXgVnJgVRBcJmXxhXUfCdT-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="6fe29bdf-bac0-4bb3-8032-d858691a8deb">            <a href="https://www.amazon.co.uk/Infallible-Skin-Ink-15-Neutral/dp/B0DGQRN988" data-model-name="Skin Ink Foundcealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:83.40%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/V6X9QrDiDZvEoz3vEippsF.jpg" alt="L'oréal Paris Infallible Skin Ink Foundation and Concealer Hybrid, 48h Wear, Waterproof, Lightweight, Medium Coverage, Matte Finish, Shade 15 Light Neutral, 15ml" /><span class='featured__label standard__label'>Best multitasker </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Paris</div>                                        <div class="featured__title">Skin Ink Foundcealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one really surprised me as it's an affordable high-street option, yet the creamy texture performs like something far more expensive. I’ve used it both to spot-conceal breakouts and blended out across the cheeks as a base, and in both cases, it sat comfortably without drawing attention to blemishes. The satin finish gives just enough polish while still feeling lightweight. For me, it’s the perfect “school-run-to-meeting” concealer as it's quick, always reliable, and pleasingly priced.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Versatile for all-over use</li><li class='list-item list-item-pros'>Buildable coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might cling a little on drier skin</li></ul></div></div>            </div>        </div><h2 id="6-kulfi-main-match-concealer">6. Kulfi Main Match Concealer </h2>        <div class="featured_product_block featured_block_standard" data-id="e7d1bf7b-21d2-4e48-80f0-a87583cacf3c">            <a href="https://www.spacenk.com/uk/makeup/complexion/concealer/main-match-concealer-MUK200057781.html" data-model-name="Main Match Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gzWRo7TsGxhSPQQuSfzswm.jpg" alt="Kulfi Main Match Concealer Fudge Naach" /><span class='featured__label standard__label'>Best for shade range and undertones </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kulfi</div>                                        <div class="featured__title">Main Match Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Finding the perfect undertone can be tricky, particularly for deeper skin tones, but South Asian beauty brand Kulfi absolutely nails it. I'm pretty pale, but I often find that fair-toned foundations and concealers skew on the pink side. However, Paan Party is the perfect foundcealer for me as it has that yellow undertone that allows me to use it to counteract dark circles and diminish red pimples. The coverage is a solid medium, which means it definitely covers, but it isn't so heavy that it will cake or crack throughout the day. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Thoughtful, inclusive shade range</li><li class='list-item list-item-pros'>Versatile finish </li><li class='list-item list-item-pros'>Non-cakey</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not for you if you like a really dewy skin look</li></ul></div></div>            </div>        </div><h2 id="7-rimmel-multi-tasker-wake-me-up-concealer-foundation">7. Rimmel Multi-Tasker Wake Me Up Concealer &amp; Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="e2f74dd3-044b-4d93-ad36-f78ebdc43494">            <a href="https://www.amazon.co.uk/Multi-Tasker-Foundation-Concealer-Applicator-Niacinamide/dp/B0CXJLFKNW" data-model-name="Multi-Tasker Wake Me Up Concealer &amp; Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LcqdufaBxAE3d3ihhJsWub.jpg" alt="Rimmel Multi-Tasker Wake Me Up Foundation &amp; Concealer 030 Light, Depuffs &amp; Brightens Dark Circles, Metallic Cooling Applicator, Caffeine &amp; Victamin C, 2% Niacinamide, Vegan, Cruelty Free" /><span class='featured__label standard__label'>Best for brightening </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel</div>                                        <div class="featured__title">Multi-Tasker Wake Me Up Concealer &amp; Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If dark circles are your nemesis, then this concealer and foundation hybrid will undoubtedly appeal. First up, the cooling wand applicator is a revelation—it means that tired eyes will instantly enjoy some de-puffing action before we've even got to the camouflaging. As for the formula, it's creamy and blendable—much like a skin tint—yet has enough coverage to counteract the purple tones of dark circles and calm redness. Once blended in (I think the warmth of fingertips works best), your skin will be left looking fresh, luminous and undoubtedly more even. A great, affordable foundcealer. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Brightens dark circles</li><li class='list-item list-item-pros'>Cooling and de-puffing applicator</li><li class='list-item list-item-pros'>Dewy finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It's quite sheer, but does layer well</li></ul></div></div>            </div>        </div><h2 id="8-suqqu-creamy-cover-concealer">8. Suqqu Creamy Cover Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="e2b524e1-06f5-4951-930f-683da666a499">            <a href="https://www.cultbeauty.co.uk/p/suqqu-creamy-cover-concealer-various-shades-4.4g/17134029/" data-model-name="Creamy Cover Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cTsNrrYECFJwaEeK4WEDci.jpg" alt="Suqqu Creamy Cover Concealer (various Shades) 4.4g" /><span class='featured__label standard__label'>Best for dry skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Suqqu</div>                                        <div class="featured__title">Creamy Cover Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"The new SUQQU Creamy Cover Concealer is perfect as a foundcealer because it’s full coverage but with added radiance," says <strong>Grier</strong>. "No matter how much you keep building, it never looks dry and it doesn’t crease. The unique gel formula makes it easy to blend, and the ingredients (including hydrolyzed collagen) keep the skin fresh and hydrated, so your skin still glows. Plus, the pointed applicator adapts well to the curves of the face and holds a good amount of product, so you don’t have to keep dipping. I also love the fact that I don’t need to powder on top due to the semi-matte finish."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great for dry or mature skin</li><li class='list-item list-item-pros'>Soft-focus, blurred effect</li><li class='list-item list-item-pros'>Creamy and hydrating texture</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A pricier option</li></ul></div></div>            </div>        </div><h2 id="9-tirtir-glide-hide-blurring-concealer">9. TirTir Glide &amp; Hide Blurring Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="52d97d66-8ff8-4a26-94b2-b0c1dc9350d7">            <a href="https://www.boots.com/tirtir-glide-and-hide-blurring-concealer-10367484" data-model-name="Tirtir Glide &amp; Hide Blurring Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b5U9T4u8NXgxLnMBfyDdF6.webp" alt="Tirtir Glide &amp; Hide Blurring Concealer" /><span class='featured__label standard__label'>Best for customisable coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TirTir</div>                                        <div class="featured__title">Tirtir Glide &amp; Hide Blurring Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Effectively two products in one, this dual-ended K-beauty foundcealer has a high coverage balm stick concealer at one end and a silky liquid cream concealer at the other. This means that you have the option to mix and match both coverage and finish exactly where you need it. For me, that means using the stick end for breakouts and redness, and the liquid end for under-eyes and for a dewy skin finish. It makes a great option for an everyday makeup look without having to reach for various concealers and foundations to achieve the same finish.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Two concealers in one</li><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Natural satin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Imagine the liquid end may run out quickly</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3xUxaq6bSkFRRzBRHwPEaY" name="tirtir-foundcealer" alt="Mica Ricketts holding TirTir Glide &amp; Hide Blurring Concealer" src="https://cdn.mos.cms.futurecdn.net/3xUxaq6bSkFRRzBRHwPEaY-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure><h3 class="article-body__section" id="section-how-to-use-a-foundcealer"><span>How To Use a Foundcealer</span></h3><p>As someone who has very little skill in the makeup application department, I was slightly concerned that a foundcealer may require too much precision for me. However, they are delightfully easy to use. “In most cases, you’ll want to just apply a little to the under eye area, plus a dot on the cheeks, chin and forehead,” explains <strong>Grier</strong>. “You can then spread it out quickly using your fingers or a soft concealer brush.” If you do have areas like spots or <a href="https://www.whowhatwear.com/uk/rosacea">rosacea</a> then <strong>Grier</strong> suggests taking a moment to “spot check” the skin. “Just apply a small amount to blemishes, redness or pigmentation to create the same effect as a foundation would, but with a quicker turnaround as you’re using less product.”</p><h3 class="article-body__section" id="section-what-to-look-for-in-a-foundcealer"><span>What to Look for In a Foundcealer</span></h3><p>The most important thing when choosing a foundcealer is getting the right shade, as you’ll need a tone that works on various areas of the skin and many of us naturally have fluctuations in tone and colour on our face. “Test the colour by applying it to the under eyes to see how it fares on dark circles before blending it out into the cheeks,” advises <strong>Grier</strong>. “It should complement the skin like a sheer foundation would.” </p><p>Next, it’s the texture to consider. “It needs to blend well and not feel dry,” says <strong>Grier</strong>. It’s also important to note that if you are used to wearing a more classic medium to full base then you will want to seek out a foundcealer with a little more pigment to make sure that you get that coverage. “Especially if you have rosacea, acne or sun damage, you’ll want something that genuinely conceals,” explains <strong>Grier</strong>.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-foundcealers</link>
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                            <![CDATA[ Polished skin, just like that. ]]>
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                                                                        <pubDate>Tue, 07 Oct 2025 06:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Oct 2025 17:05:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot-320-70.jpg ]]></dc:source>
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                                                                                                                                                                                                                                    <media:description><![CDATA[best foundcealers]]></media:description>                                                            <media:text><![CDATA[best foundcealers]]></media:text>
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                                <p>I sometimes feel like working as a beauty editor is like slipping on an alter ego post-school run. Because while products are my kryptonite—I truly can’t resist the allure of a luxurious new <a href="https://www.whowhatwear.com/best-moisturisers">moisturiser</a> or sheeny <a href="https://www.whowhatwear.com/best-lip-gloss">lip gloss</a>—I actually interact with very few of them in my normal daily routine. Yes, when I’m at my laptop, writing and researching trends and testing for beauty awards, my desk is littered with the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a>, hi-tech <a href="https://www.whowhatwear.com/best-serums">serums</a> and innovative skincare tools. But outside of working hours, my beauty routine has to fight for survival between packing school bags, tidying a seemingly endless deluge of toys and answering questions about how the world started at 6 am. (Answers on a postcard, please.) </p><p>The truth is, with two young children, the luxury of sitting down to apply a full face of <a href="https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2025">makeup</a>, uninterrupted, is long gone. And I know I’m not alone in that. Almost everyone I know in every walk of life has been embracing a more simplistic approach to beauty in recent years. Yet here’s the truth of it for me: while an easier <a href="https://www.whowhatwear.com/beauty/makeup/easy-makeup-routine">easier makeup routine</a> has been inspired by necessity, I can’t say that I ever feel truly polished when I step out the door with natural skin. You see, as someone who deals consistently with <a href="https://www.whowhatwear.com/uk/best-acne-products">acne</a> breakouts, when my skin is really acting up, I crave the finish that a full <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a> once gave me. But there is a solution. Introducing the “foundcealer”.</p><h3 class="article-body__section" id="section-what-is-a-foundcealer"><span>What Is a Foundcealer?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="hzBjEeo5LmRg7dWyigBX8D" name="best-foundcealers-products" alt="Selection of the best foundcealers" src="https://cdn.mos.cms.futurecdn.net/hzBjEeo5LmRg7dWyigBX8D-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure><p>“Whether you are strapped for time or just want to simplify your routine, finding a concealer that doubles as a base can be a game changer,” explains <strong>celebrity makeup artist </strong><a href="https://www.instagram.com/taniagrier" target="_blank"><u><strong>Tania Grier</strong></u></a>. Simply put, a foundcealer is effectively a multitasking <a href="https://www.whowhatwear.com/uk/best-concealers">concealer</a> that can be used for selected coverage exactly where you need it, rather than covering every inch of your face with foundation. For me, that’s on blemishes and <a href="https://www.whowhatwear.com/best-dark-circle-treatments">dark circles,</a> while for you, it might be areas of redness or hyperpigmentation. </p><p>By leaving some areas of your skin bare, you’ll benefit from creating the appearance of fresh, bright and even skin, but with the added bonus of having blurred over any areas that you might prefer to fade into the background a little. And even better, it’s still incredibly fast to apply and actually cuts down the contents of your makeup bag by meaning you can ditch your foundation entirely. </p><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>I personally put all of the foundcealers on this list to the test, judging them on their coverage (in my case, concealing a pretty hefty stress-related breakout and dark circles from a run of broken sleep), how comfortable they are on the skin, their versatility on different areas of the face and their range of skin tones. I also asked makeup artist <strong>Tania Grier </strong>for her expert pick and reached out to my network of beauty editor friends for their recommendations, too. </p><h3 class="article-body__section" id="section-the-best-foundcealers"><span>The Best Foundcealers</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" target="_blank">Merit Beauty The Minimalist (£34)</a></li><li><strong>Best for a Natural Finish: </strong><a href="https://www.amazon.co.uk/Erborian-CONCEALER-concealer-Niacinamide-Moisturizing/dp/B0CQPB5NFY" target="_blank">Erborian Super BB Concealer (£27)<strong> </strong></a></li><li><strong>Best Multitasker: </strong><a href="https://www.amazon.co.uk/Infallible-Skin-Ink-15-Neutral/dp/B0DGQRN988" target="_blank">L'Oréal Paris Skin Ink Foundcealer (£15)</a></li><li><strong>Best for Brightening: </strong><a href="https://www.amazon.co.uk/Multi-Tasker-Foundation-Concealer-Applicator-Niacinamide/dp/B0CXJLFKNW" target="_blank">Rimmel Multi-Tasker Wake Me Up Concealer &amp; Foundation (£13)</a></li><li><strong>Best for Customisable Coverage: </strong><a href="https://www.boots.com/tirtir-glide-and-hide-blurring-concealer-10367484" target="_blank">TirTir Glide &amp; Hide Blurring Concealer (£13)</a></li></ul><h2 id="1-merit-the-minimalist">1. Merit The Minimalist</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DWzCLnMQnRd7nFcR7E8MbN" name="best-foundcealers-merit" alt="Mica Ricketts wearing Merit foundcealer" src="https://cdn.mos.cms.futurecdn.net/DWzCLnMQnRd7nFcR7E8MbN-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="ff6c8e95-bb06-4faf-bba6-ddcbe89aa9b4">            <a href="https://www.meritbeauty.com/en-uk/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/q57e3rHozGHNnqF6eeTW8W.jpg" alt="Merit Beauty the Minimalist Perfecting Complexion Stick 6.5g" /><span class='featured__label standard__label'>Best overall foundcealer </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If speed is of the essence for you when it comes to your makeup routine, then <a href="https://www.whowhatwear.com/best-merit-beauty-products">Merit Beauty</a> is undoubtedly where it's at, and their complexion stick has become something of an emergency handbag product. A foundcealer from its very inception, this clever stick was specifically created to throw out the notion of traditional foundation and instead was designed to apply just where you need it on your face. </p><p>For me, this works just as well on blemishes as it does under-eyes—just dab it on and blend it out with your fingertips. (Although I have to admit I do have a soft spot for the <a href="https://www.meritbeauty.com/en-uk/products/brush-no-1" target="_blank">Merit Blending Brush </a>too.) The finish is natural, so it won't entirely mask angry spots, but it brings redness down and softens discolouration in the skin to leave me feeling instantly more polished.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Easy to apply precisely to skin</li><li class='list-item list-item-pros'>Buildable</li><li class='list-item list-item-pros'>Natural finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Drier skin will need to prep with a rich moisturiser or oil first</li></ul></div></div>            </div>        </div><h2 id="2-nars-radiant-creamy-concealer">2. Nars Radiant Creamy Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="5318a901-445d-4fb5-ae4c-ba23e67bff59">            <a href="https://www.lookfantastic.com/p/nars-cosmetics-radiant-creamy-concealer-various-shades/10785711" data-model-name="Radiant Creamy Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zrE8D9JRwhj2jmoAY9iRYZ.webp" alt="Nars Radiant Creamy Concealer" /><span class='featured__label standard__label'>Best for glow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nars</div>                                        <div class="featured__title">Radiant Creamy Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>When I look particularly tired in the morning and am in need of a reliable all-rounder, then this concealer from Nars ticks all of the boxes. (No surprise, then, that it's actually the #1 concealer in the UK.) Infused with a multi-active botanical blend, it has a delightfully rich texture that glides on to skin to cover everything from redness to dark circles with ease. And impressively, it boasts a medium to full coverage without ever looking cakey. I would happily apply this all over my face to get a full dose of its naturally glowy finish.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Medium to full coverage</li><li class='list-item list-item-pros'>Extensive shade range</li><li class='list-item list-item-pros'>Fresh, radiant finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can get a little cakey on active breakouts</li></ul></div></div>            </div>        </div><h2 id="3-erborian-super-bb-concealer">3. Erborian Super BB Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="a10fa818-1942-4a76-9640-a48d8b701ba4">            <a href="https://www.amazon.co.uk/Erborian-CONCEALER-concealer-Niacinamide-Moisturizing/dp/B0CQPB5NFY?th=1" data-model-name="Super BB Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DZG246qSRdLtVsxx5b3aAQ.jpg" alt="Erborian - Super Bb Concealer - High Coverage Concealer Enriched With Niacinamide and Spf 25 - Moisturizing Eye Corrector, Natural Finish - Korean Cosmetic - Chocolate 10 Ml" /><span class='featured__label standard__label'>Best for a natural finish</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Erborian</div>                                        <div class="featured__title">Super BB Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Despite calling itself a 'BB Concealer', this stuff boasts an impressive amount of coverage, without looking at all obvious on the skin. It has a lovely serum-like texture, infused with brightening niacinamide and ginseng, and actually feels like you are applying skincare, which drier skin types will love. In terms of multitasking, the creaminess of it means that it's really good at smoothing over uneven texture and toning down stubborn blemishes without looking like you're wearing a mask of makeup. Instead, you're left with naturally brighter, more even skin.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lighweight texture</li><li class='list-item list-item-pros'>Smoothing finish</li><li class='list-item list-item-pros'>Infused with skincare ingredients</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Limited shade range </li></ul></div></div>            </div>        </div><h2 id="4-dior-backstage-face-body-flash-perfector-concealer">4. Dior Backstage Face &amp; Body Flash Perfector Concealer </h2>        <div class="featured_product_block featured_block_standard" data-id="5bf868a3-0a80-4cd0-a8ca-99a71e3ea364">            <a href="https://www.sephora.co.uk/p/dior-dior-backstage-flash-perfector-concealer-high-coverage-complexion-concealer" data-model-name="Backstage Face &amp; Body Flash Perfector Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/e5jFyNAro8DLz98cNoL7iY.webp" alt="Dior Backstage Face &amp; Body Flash Perfector Concealer" /><span class='featured__label standard__label'>Best for longevity</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Backstage Face &amp; Body Flash Perfector Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you need a foundcealer that is going to last through a busy day without any touch-ups required, then this one from <a href="https://www.whowhatwear.com/beauty/makeup/best-dior-beauty-products">Dior</a> is the one. The coverage is strong enough to really disguise blemishes and redness, and the brush-tip applicator makes it easy to dot it directly onto spots for precision application. It also plays nice on under-eyes, drier patches (like around my nose in the colder weather), and once it's blended in, it doesn't budge—even on my oily skin. Plus, the chic packaging means it feels like a delight to use, too.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredibly long-wearing </li><li class='list-item list-item-pros'>Precise brush applicator </li><li class='list-item list-item-pros'>Natural matte finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too pigmented if you're used to a natural finish</li></ul></div></div>            </div>        </div><h2 id="5-l-oreal-paris-skin-ink-foundcealer">5. L'Oréal Paris Skin Ink Foundcealer</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="tXgVnJgVRBcJmXxhXUfCdT" name="loreal-foundcealer" alt="Swatch of L'Oréal Paris Skin Ink Foundcealer" src="https://cdn.mos.cms.futurecdn.net/tXgVnJgVRBcJmXxhXUfCdT-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="6fe29bdf-bac0-4bb3-8032-d858691a8deb">            <a href="https://www.amazon.co.uk/Infallible-Skin-Ink-15-Neutral/dp/B0DGQRN988" data-model-name="Skin Ink Foundcealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:83.40%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/V6X9QrDiDZvEoz3vEippsF.jpg" alt="L'oréal Paris Infallible Skin Ink Foundation and Concealer Hybrid, 48h Wear, Waterproof, Lightweight, Medium Coverage, Matte Finish, Shade 15 Light Neutral, 15ml" /><span class='featured__label standard__label'>Best multitasker </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Paris</div>                                        <div class="featured__title">Skin Ink Foundcealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one really surprised me as it's an affordable high-street option, yet the creamy texture performs like something far more expensive. I’ve used it both to spot-conceal breakouts and blended out across the cheeks as a base, and in both cases, it sat comfortably without drawing attention to blemishes. The satin finish gives just enough polish while still feeling lightweight. For me, it’s the perfect “school-run-to-meeting” concealer as it's quick, always reliable, and pleasingly priced.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Versatile for all-over use</li><li class='list-item list-item-pros'>Buildable coverage</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might cling a little on drier skin</li></ul></div></div>            </div>        </div><h2 id="6-kulfi-main-match-concealer">6. Kulfi Main Match Concealer </h2>        <div class="featured_product_block featured_block_standard" data-id="e7d1bf7b-21d2-4e48-80f0-a87583cacf3c">            <a href="https://www.spacenk.com/uk/makeup/complexion/concealer/main-match-concealer-MUK200057781.html" data-model-name="Main Match Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gzWRo7TsGxhSPQQuSfzswm.jpg" alt="Kulfi Main Match Concealer Fudge Naach" /><span class='featured__label standard__label'>Best for shade range and undertones </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kulfi</div>                                        <div class="featured__title">Main Match Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Finding the perfect undertone can be tricky, particularly for deeper skin tones, but South Asian beauty brand Kulfi absolutely nails it. I'm pretty pale, but I often find that fair-toned foundations and concealers skew on the pink side. However, Paan Party is the perfect foundcealer for me as it has that yellow undertone that allows me to use it to counteract dark circles and diminish red pimples. The coverage is a solid medium, which means it definitely covers, but it isn't so heavy that it will cake or crack throughout the day. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Thoughtful, inclusive shade range</li><li class='list-item list-item-pros'>Versatile finish </li><li class='list-item list-item-pros'>Non-cakey</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not for you if you like a really dewy skin look</li></ul></div></div>            </div>        </div><h2 id="7-rimmel-multi-tasker-wake-me-up-concealer-foundation">7. Rimmel Multi-Tasker Wake Me Up Concealer &amp; Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="e2f74dd3-044b-4d93-ad36-f78ebdc43494">            <a href="https://www.amazon.co.uk/Multi-Tasker-Foundation-Concealer-Applicator-Niacinamide/dp/B0CXJLFKNW" data-model-name="Multi-Tasker Wake Me Up Concealer &amp; Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LcqdufaBxAE3d3ihhJsWub.jpg" alt="Rimmel Multi-Tasker Wake Me Up Foundation &amp; Concealer 030 Light, Depuffs &amp; Brightens Dark Circles, Metallic Cooling Applicator, Caffeine &amp; Victamin C, 2% Niacinamide, Vegan, Cruelty Free" /><span class='featured__label standard__label'>Best for brightening </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rimmel</div>                                        <div class="featured__title">Multi-Tasker Wake Me Up Concealer &amp; Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If dark circles are your nemesis, then this concealer and foundation hybrid will undoubtedly appeal. First up, the cooling wand applicator is a revelation—it means that tired eyes will instantly enjoy some de-puffing action before we've even got to the camouflaging. As for the formula, it's creamy and blendable—much like a skin tint—yet has enough coverage to counteract the purple tones of dark circles and calm redness. Once blended in (I think the warmth of fingertips works best), your skin will be left looking fresh, luminous and undoubtedly more even. A great, affordable foundcealer. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Brightens dark circles</li><li class='list-item list-item-pros'>Cooling and de-puffing applicator</li><li class='list-item list-item-pros'>Dewy finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>It's quite sheer, but does layer well</li></ul></div></div>            </div>        </div><h2 id="8-suqqu-creamy-cover-concealer">8. Suqqu Creamy Cover Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="e2b524e1-06f5-4951-930f-683da666a499">            <a href="https://www.cultbeauty.co.uk/p/suqqu-creamy-cover-concealer-various-shades-4.4g/17134029/" data-model-name="Creamy Cover Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cTsNrrYECFJwaEeK4WEDci.jpg" alt="Suqqu Creamy Cover Concealer (various Shades) 4.4g" /><span class='featured__label standard__label'>Best for dry skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Suqqu</div>                                        <div class="featured__title">Creamy Cover Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>"The new SUQQU Creamy Cover Concealer is perfect as a foundcealer because it’s full coverage but with added radiance," says <strong>Grier</strong>. "No matter how much you keep building, it never looks dry and it doesn’t crease. The unique gel formula makes it easy to blend, and the ingredients (including hydrolyzed collagen) keep the skin fresh and hydrated, so your skin still glows. Plus, the pointed applicator adapts well to the curves of the face and holds a good amount of product, so you don’t have to keep dipping. I also love the fact that I don’t need to powder on top due to the semi-matte finish."</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Great for dry or mature skin</li><li class='list-item list-item-pros'>Soft-focus, blurred effect</li><li class='list-item list-item-pros'>Creamy and hydrating texture</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>A pricier option</li></ul></div></div>            </div>        </div><h2 id="9-tirtir-glide-hide-blurring-concealer">9. TirTir Glide &amp; Hide Blurring Concealer</h2>        <div class="featured_product_block featured_block_standard" data-id="52d97d66-8ff8-4a26-94b2-b0c1dc9350d7">            <a href="https://www.boots.com/tirtir-glide-and-hide-blurring-concealer-10367484" data-model-name="Tirtir Glide &amp; Hide Blurring Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b5U9T4u8NXgxLnMBfyDdF6.webp" alt="Tirtir Glide &amp; Hide Blurring Concealer" /><span class='featured__label standard__label'>Best for customisable coverage</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TirTir</div>                                        <div class="featured__title">Tirtir Glide &amp; Hide Blurring Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Effectively two products in one, this dual-ended K-beauty foundcealer has a high coverage balm stick concealer at one end and a silky liquid cream concealer at the other. This means that you have the option to mix and match both coverage and finish exactly where you need it. For me, that means using the stick end for breakouts and redness, and the liquid end for under-eyes and for a dewy skin finish. It makes a great option for an everyday makeup look without having to reach for various concealers and foundations to achieve the same finish.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Two concealers in one</li><li class='list-item list-item-pros'>Affordable</li><li class='list-item list-item-pros'>Natural satin finish</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Imagine the liquid end may run out quickly</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:900px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="3xUxaq6bSkFRRzBRHwPEaY" name="tirtir-foundcealer" alt="Mica Ricketts holding TirTir Glide &amp; Hide Blurring Concealer" src="https://cdn.mos.cms.futurecdn.net/3xUxaq6bSkFRRzBRHwPEaY-1920-80.jpg" mos="" align="middle" fullscreen="" width="900" height="1200" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mica Ricketts)</span></figcaption></figure><h3 class="article-body__section" id="section-how-to-use-a-foundcealer"><span>How To Use a Foundcealer</span></h3><p>As someone who has very little skill in the makeup application department, I was slightly concerned that a foundcealer may require too much precision for me. However, they are delightfully easy to use. “In most cases, you’ll want to just apply a little to the under eye area, plus a dot on the cheeks, chin and forehead,” explains <strong>Grier</strong>. “You can then spread it out quickly using your fingers or a soft concealer brush.” If you do have areas like spots or <a href="https://www.whowhatwear.com/uk/rosacea">rosacea</a> then <strong>Grier</strong> suggests taking a moment to “spot check” the skin. “Just apply a small amount to blemishes, redness or pigmentation to create the same effect as a foundation would, but with a quicker turnaround as you’re using less product.”</p><h3 class="article-body__section" id="section-what-to-look-for-in-a-foundcealer"><span>What to Look for In a Foundcealer</span></h3><p>The most important thing when choosing a foundcealer is getting the right shade, as you’ll need a tone that works on various areas of the skin and many of us naturally have fluctuations in tone and colour on our face. “Test the colour by applying it to the under eyes to see how it fares on dark circles before blending it out into the cheeks,” advises <strong>Grier</strong>. “It should complement the skin like a sheer foundation would.” </p><p>Next, it’s the texture to consider. “It needs to blend well and not feel dry,” says <strong>Grier</strong>. It’s also important to note that if you are used to wearing a more classic medium to full base then you will want to seek out a foundcealer with a little more pigment to make sure that you get that coverage. “Especially if you have rosacea, acne or sun damage, you’ll want something that genuinely conceals,” explains <strong>Grier</strong>.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ "Whoever Named This Is Very Freaky": Cardi B on the Skin Tint Editors Swear By for All-Day Glam ]]></title>
                                                                                                <dc:content><![CDATA[ <p><a href="https://www.whowhatwear.com/tag/cardi-b" target="_blank">Cardi B</a> is full of exciting announcements this week: Her first tour in six years, her fourth baby (her first with NFL wide receiver Stefon Diggs), and—to the delight of beauty fans—her love for an editor-obsessed <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tint</a>. ICYMI, the Grammy-winning rapper revealed the internet-breaking tour news on Tuesday's episode of <em>Today With Jenna &amp; Friends</em>—just days before her new album, <em>Am I the Drama? </em>officially drops this Friday—along with a cover posted to Instagram listing all 30 (!) cities. On said cover, Cardi's glam is unmatched: exaggerated lashes, platinum strands, and a long-wear base she says "goes perfect with [her] skin." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4562px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="anj8rJoV8pLmR5RjzKWvLP" name="GettyImages-2224120653" alt="Cardi B attends the Ashi Studio Haute Couture Fall/Winter 2025/2026 show as part of Paris Fashion Week on July 08, 2025 in Paris, France" src="https://cdn.mos.cms.futurecdn.net/anj8rJoV8pLmR5RjzKWvLP-1920-80.jpg" mos="" align="middle" fullscreen="" width="4562" height="6840" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Marc Piasecki/WireImage)</span></figcaption></figure><p>After watching an exclusive <a href="https://www.instagram.com/p/DOuR9ZNDY6i/?hl=en" target="_blank">GRWM video</a> from Cardi B herself, I can confirm she's referring to <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint-P515226?skuId=2843241" target="_blank">Milk Makeup's Hydro Grip Gel Skin Tint</a>. Every editor I know gushes over this formula's impressive long-wear and impossibly lightweight feel, so it's no surprise Cardi considers herself a major fan. Although, she does raise a brow at its moniker. "It sounds like my… Whoever named this is very freaky," she jokes. She's not wrong—but innuendos aside, this is a skin tint that's worth a spot in your makeup bag. </p>        <div class="featured_product_block featured_block_standard" data-id="1eaac737-7ab4-4d60-aa89-3fd7fa219845">            <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint-P515226?skuId=2843241" data-model-name="Hydro Grip 12-Hour Hydrating Gel Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LdEZj5tXRwZwwgBmjKE8of.jpg" alt="Hydro Grip 12-Hour Hydrating Gel Skin Tint - 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Hydro Grip 12-Hour Hydrating Gel Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>See, the weightless gel has an airy, whipped consistency (likely thanks to all that hyaluronic acid pumped into the formula) that truly feels like nothing on the skin. In fact, the last time I wore it myself, I forgot I had makeup on at all. Yet somehow it builds like a dream, reaching a beautiful, medium coverage that looks immaculate for well over 12 hours—perfect for long days on set, if you're Cardi, or a jam-packed workday, if you're me. "[It's a] dewy one too… very lightweight," the rapper adds. (She's shade <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint-P515226?skuId=2843241" target="_blank">number 9</a>, if you're curious.)</p><p>If you're familiar with Milk Makeup's oil- and silicone-free Hydro Grip Primer (a <a href="https://www.whowhatwear.com/milk-makeup-hydro-grip-hydrating-makeup-primer-review" target="_blank"><u>WWW-editor favorite</u></a>!), then you know how well it sinks into skin, sets, and makes your foundation look like silk—not a crease in sight. This skin tint comes infused with those same properties, so you could theoretically use it sans <a href="https://www.whowhatwear.com/best-face-primers" target="_blank">primer</a> and wind up with an equally flawless-looking finish. That said, the benefits abound when you use both products together; take it from Cardi, whose butter-smooth skin practically radiates from the screen. </p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DOuR9ZNDY6i/" target="_blank">A post shared by Who What Wear (@whowhatwear)</a></p><p>A photo posted by </p></blockquote></div><h2 id="shop-cardi-b-s-on-set-makeup-staples">Shop Cardi B's On-Set Makeup Staples </h2>        <div class="featured_product_block featured_block_standard" data-id="b221086f-f51b-46e6-92f2-35efffcf33f9">            <a href="https://www.sephora.com/product/hydro-grip-primer-P441813?skuId=2169423" data-model-name="Hydro Grip Hydrating Makeup Primer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FZSCRHV7MHx5jvpJoBURni.jpg" alt="Hydro Grip Hydrating Makeup Primer With Hyaluronic Acid + Niacinamide" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Hydro Grip Hydrating Makeup Primer </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="777be7cd-3e9c-4e1d-85f6-09600f4c94df">            <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint-P515226?skuId=2843241" data-model-name="Hydro Grip 12-Hour Hydrating Gel Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LdEZj5tXRwZwwgBmjKE8of.jpg" alt="Hydro Grip 12-Hour Hydrating Gel Skin Tint - 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Hydro Grip 12-Hour Hydrating Gel Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e4d01219-5621-4a34-9c3c-d96dcbbb44cb">            <a href="https://www.sephora.com/product/future-fluid-all-over-cream-concealer-P500448?skuId=2596153" data-model-name="Future Fluid Creamy Longwear Hydrating Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eQZsh4KkqA7L6aQAt3XZof.jpg" alt="Future Fluid Creamy Longwear Hydrating Concealer With Hyaluronic Acid - 6c" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Future Fluid Creamy Longwear Hydrating Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ddd94af1-3b98-4fda-8453-1e38902a0d9f">            <a href="https://www.sephora.com/product/milk-makeup-balmade-lip-balm-P517096?skuId=2872323" data-model-name="Balmade Hydrating Tinted Lip Balm in Electron" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GmQh5V6wSRaaMYBrDhBKpf.jpg" alt="Balmade Hydrating Tinted Lip Balm With Electrolytes - Refresher" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Balmade Hydrating Tinted Lip Balm in Electron</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e73d00ae-2028-404b-8fb5-3168be061d62">            <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-set-refresh-spray-P463071" data-model-name="Hydro Grip 12HR Dewy Setting Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4ZUp5Hgn8G2egrnztziUkf.jpg" alt="Hydro Grip 12hr Dewy Setting Spray With Hyaluronic Acid + Niacinamide" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Hydro Grip 12HR Dewy Setting Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/cardi-b-tour-cover-skin-tint</link>
                                                                            <description>
                            <![CDATA[ An exclusive look at her on-set makeup staples. ]]>
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                                                                        <pubDate>Thu, 18 Sep 2025 00:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Sep 2025 00:20:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Lexie Moreland/WWD via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cardi B at the Alexander Wang fashion show as part of Spring/Summer 2026 New York Fashion Week on September 12, 2025 in New York, New York.]]></media:description>                                                            <media:text><![CDATA[Cardi B at the Alexander Wang fashion show as part of Spring/Summer 2026 New York Fashion Week on September 12, 2025 in New York, New York.]]></media:text>
                                <media:title type="plain"><![CDATA[Cardi B at the Alexander Wang fashion show as part of Spring/Summer 2026 New York Fashion Week on September 12, 2025 in New York, New York.]]></media:title>
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                            <![CDATA[
                            <article>
                                <p><a href="https://www.whowhatwear.com/tag/cardi-b" target="_blank">Cardi B</a> is full of exciting announcements this week: Her first tour in six years, her fourth baby (her first with NFL wide receiver Stefon Diggs), and—to the delight of beauty fans—her love for an editor-obsessed <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tint</a>. ICYMI, the Grammy-winning rapper revealed the internet-breaking tour news on Tuesday's episode of <em>Today With Jenna &amp; Friends</em>—just days before her new album, <em>Am I the Drama? </em>officially drops this Friday—along with a cover posted to Instagram listing all 30 (!) cities. On said cover, Cardi's glam is unmatched: exaggerated lashes, platinum strands, and a long-wear base she says "goes perfect with [her] skin." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4562px;"><p class="vanilla-image-block" style="padding-top:149.93%;"><img id="anj8rJoV8pLmR5RjzKWvLP" name="GettyImages-2224120653" alt="Cardi B attends the Ashi Studio Haute Couture Fall/Winter 2025/2026 show as part of Paris Fashion Week on July 08, 2025 in Paris, France" src="https://cdn.mos.cms.futurecdn.net/anj8rJoV8pLmR5RjzKWvLP-1920-80.jpg" mos="" align="middle" fullscreen="" width="4562" height="6840" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Marc Piasecki/WireImage)</span></figcaption></figure><p>After watching an exclusive <a href="https://www.instagram.com/p/DOuR9ZNDY6i/?hl=en" target="_blank">GRWM video</a> from Cardi B herself, I can confirm she's referring to <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint-P515226?skuId=2843241" target="_blank">Milk Makeup's Hydro Grip Gel Skin Tint</a>. Every editor I know gushes over this formula's impressive long-wear and impossibly lightweight feel, so it's no surprise Cardi considers herself a major fan. Although, she does raise a brow at its moniker. "It sounds like my… Whoever named this is very freaky," she jokes. She's not wrong—but innuendos aside, this is a skin tint that's worth a spot in your makeup bag. </p>        <div class="featured_product_block featured_block_standard" data-id="1eaac737-7ab4-4d60-aa89-3fd7fa219845">            <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint-P515226?skuId=2843241" data-model-name="Hydro Grip 12-Hour Hydrating Gel Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LdEZj5tXRwZwwgBmjKE8of.jpg" alt="Hydro Grip 12-Hour Hydrating Gel Skin Tint - 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Hydro Grip 12-Hour Hydrating Gel Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>See, the weightless gel has an airy, whipped consistency (likely thanks to all that hyaluronic acid pumped into the formula) that truly feels like nothing on the skin. In fact, the last time I wore it myself, I forgot I had makeup on at all. Yet somehow it builds like a dream, reaching a beautiful, medium coverage that looks immaculate for well over 12 hours—perfect for long days on set, if you're Cardi, or a jam-packed workday, if you're me. "[It's a] dewy one too… very lightweight," the rapper adds. (She's shade <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint-P515226?skuId=2843241" target="_blank">number 9</a>, if you're curious.)</p><p>If you're familiar with Milk Makeup's oil- and silicone-free Hydro Grip Primer (a <a href="https://www.whowhatwear.com/milk-makeup-hydro-grip-hydrating-makeup-primer-review" target="_blank"><u>WWW-editor favorite</u></a>!), then you know how well it sinks into skin, sets, and makes your foundation look like silk—not a crease in sight. This skin tint comes infused with those same properties, so you could theoretically use it sans <a href="https://www.whowhatwear.com/best-face-primers" target="_blank">primer</a> and wind up with an equally flawless-looking finish. That said, the benefits abound when you use both products together; take it from Cardi, whose butter-smooth skin practically radiates from the screen. </p><div class="instagram-embed"><blockquote class="instagram-media"  data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/DOuR9ZNDY6i/" target="_blank">A post shared by Who What Wear (@whowhatwear)</a></p><p>A photo posted by </p></blockquote></div><h2 id="shop-cardi-b-s-on-set-makeup-staples">Shop Cardi B's On-Set Makeup Staples </h2>        <div class="featured_product_block featured_block_standard" data-id="b221086f-f51b-46e6-92f2-35efffcf33f9">            <a href="https://www.sephora.com/product/hydro-grip-primer-P441813?skuId=2169423" data-model-name="Hydro Grip Hydrating Makeup Primer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FZSCRHV7MHx5jvpJoBURni.jpg" alt="Hydro Grip Hydrating Makeup Primer With Hyaluronic Acid + Niacinamide" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Hydro Grip Hydrating Makeup Primer </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="777be7cd-3e9c-4e1d-85f6-09600f4c94df">            <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-12-hour-hydrating-gel-skin-tint-P515226?skuId=2843241" data-model-name="Hydro Grip 12-Hour Hydrating Gel Skin Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LdEZj5tXRwZwwgBmjKE8of.jpg" alt="Hydro Grip 12-Hour Hydrating Gel Skin Tint - 3" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Hydro Grip 12-Hour Hydrating Gel Skin Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e4d01219-5621-4a34-9c3c-d96dcbbb44cb">            <a href="https://www.sephora.com/product/future-fluid-all-over-cream-concealer-P500448?skuId=2596153" data-model-name="Future Fluid Creamy Longwear Hydrating Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eQZsh4KkqA7L6aQAt3XZof.jpg" alt="Future Fluid Creamy Longwear Hydrating Concealer With Hyaluronic Acid - 6c" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Future Fluid Creamy Longwear Hydrating Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ddd94af1-3b98-4fda-8453-1e38902a0d9f">            <a href="https://www.sephora.com/product/milk-makeup-balmade-lip-balm-P517096?skuId=2872323" data-model-name="Balmade Hydrating Tinted Lip Balm in Electron" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GmQh5V6wSRaaMYBrDhBKpf.jpg" alt="Balmade Hydrating Tinted Lip Balm With Electrolytes - Refresher" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Balmade Hydrating Tinted Lip Balm in Electron</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e73d00ae-2028-404b-8fb5-3168be061d62">            <a href="https://www.sephora.com/product/milk-makeup-hydro-grip-set-refresh-spray-P463071" data-model-name="Hydro Grip 12HR Dewy Setting Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4ZUp5Hgn8G2egrnztziUkf.jpg" alt="Hydro Grip 12hr Dewy Setting Spray With Hyaluronic Acid + Niacinamide" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Milk Makeup</div>                                        <div class="featured__title">Hydro Grip 12HR Dewy Setting Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
                                                            </article>
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                                                            <title><![CDATA[ Gemma Chan, Rosie HW, Sofia Carson: 11 Celebs Wore This Iconic Foundation at the Venice Film Festival ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There's only one <a href="https://www.whowhatwear.com/best-foundations-uk">foundation</a> that meets (nay, <em>exceeds</em>) virtually every standard for icon status. It's A) recommended by an overwhelming number of <a href="https://www.whowhatwear.com/beauty/makeup/maximalist-makeup-artists">makeup artists</a>, B) editor-approved, having won a <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025">Who What Wear Beauty Award</a>, and C) worn by celebrities when they walk the red carpet in front of screaming fans and high-definition cameras. </p><p>Most recently, 11 celebrities wore it while on the red carpet at the 82nd Venice International Film Festival. Yep, 11, including Gemma Chan, Rosie Huntington-Whiteley, and Sofia Carson. If that's not proof it has a next-level formula, then I don't know what is. Ahead, see the exact foundation and how it looked IRL.</p>        <div class="featured_product_block featured_block_standard" data-id="8867ec77-c471-46b9-a3d7-2c8ab1fc5fd4">            <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1491380&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE" data-model-name="Luminous Silk Natural Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s4t8ruWY8dq96ZowXyE4fg.png" alt="Luminous Silk Natural Glow Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p><strong>Size:</strong> 1 oz | <strong>Shades:</strong> 40 | <strong>Finish:</strong> Natural | <strong>Coverage: </strong>Medium (buildable)</p><p>Yep, it's Armani Beauty's cult-favorite Luminous Silk Foundation. <a href="https://www.whowhatwear.com/best-foundations">Makeup artists and facialists recommend it to literally everyone</a>. Take it from celebrity makeup artist <a href="https://www.instagram.com/tobimakeup/" target="_blank"><u>Tobi Henney,</u></a> who previously told Who What Wear, "I love Armani Luminous Silk, as it creates such a healthy-looking glow to the skin. It has buildable coverage, which works perfectly depending on how you like your skin to look."</p><p><a href="https://www.instagram.com/etienneortega" target="_blank"><u>Etienne Ortega</u></a> is a celebrity makeup artist and the founder of <a href="https://etienneortega.com/" target="_blank"><u>Ortega</u></a>. His clients include Lana Del Rey and Christina Aguilera. He previously told Who What Wear that it's his "favorite foundation of all time." </p><p>Skin experts say it works just as well for oily and acne-prone skin types as it does for dry skin types (and everything in between). It's thanks to a hydrating formula that doesn't clog pores or exacerbate acne. "I always recommend Armani Luminous Silk to my clients with oily or acne-prone skin. Its light, oil-free formulation gives your skin a luminous glow—just like its name promises—without causing any acne or congestion," says<strong> </strong>esthetician <a href="https://www.instagram.com/dakota_aesthetics/" target="_blank"><u>Dakota Katt.</u></a></p><h2 id="the-celebs-wearing-armani-beauty-luminous-silk-foundation">The Celebs Wearing Armani Beauty Luminous Silk Foundation</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="i2kWQunQaiWEVRKfTDVPWe" name="GettyImages-2232918034" alt="Gemma Chan wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/i2kWQunQaiWEVRKfTDVPWe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Gemma Chan is pictured on the red carpet wearing <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359652&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shade 6</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="HYzNbDxnM7Wa2BjpYtM5Gn" name="GettyImages-2232230782" alt="Rosie HW wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/HYzNbDxnM7Wa2BjpYtM5Gn-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Rosie Huntington-Whiteley is pictured on the red carpet wearing <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359660&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shade 6.5</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="REFyaZbhV4oE66PA5H5K65" name="GettyImages-2232875837" alt="Sofia Carson wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/REFyaZbhV4oE66PA5H5K65-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Sofia Carson is pictured on the red carpet wearing <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359587&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shades 4</a> and <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359611&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">5</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="RJtE4Y9dbQyfov4XkixLXA" name="GettyImages-2232389938" alt="Cate Blanchett wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/RJtE4Y9dbQyfov4XkixLXA-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Cate Blanchett is pictured on the red carpet wearing the foundation in <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359587&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shade 4</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="qrEK2evk2b3fopyk3VnFTF" name="GettyImages-2232241212" alt="Jessica Williams wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/qrEK2evk2b3fopyk3VnFTF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Jessica Williams is pictured on the red carpet wearing <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=2079176&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shade 11</a>.</p><p>The other celebs who wore the foundation include Sadie Sink, Rashida Jones, Molly Gordon, Shailene Woodley, Leslie Bibb, Kaitlyn Dever, and Madisin Rian.</p><h2 id="shop-the-rest-of-the-luminous-silk-collection">Shop the Rest of the Luminous Silk Collection</h2>        <div class="featured_product_block featured_block_standard" data-id="38c99401-5f21-4502-8161-3eb5abe57f9f">            <a href="https://www.sephora.com/product/luminous-silk-hydrating-primer-P449793?skuId=2287951&amp;icid2=products%20grid:p449793:product" data-model-name="Luminous Silk Hydrating Makeup Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vKc87Xfb2SbdqvpfXyJxcZ.png" alt="Luminous Silk Hydrating Makeup Primer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Hydrating Makeup Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This primer hydrates and preps the skin for the most flawless foundation.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f6cda3c2-1846-4c97-9aaf-a6beaaae37ea">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-concealer-P456158?skuId=2340982&amp;icid2=products%20grid:p456158:product" data-model-name="Luminous Silk Hydrating Face and Under-Eye Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hqidakYejrUieP9ZeTCyST.jpg" alt="Luminous Silk Hydrating Face and Under-Eye Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Hydrating Face and Under-Eye Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This medium-coverage concealer has the skin-perfecting effect as the foundation. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="daf74977-61e6-40c1-958f-5617463d2542">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-creamy-bronzing-powder-P511656?skuId=2751667&amp;icid2=products%20grid:p511656:product" data-model-name="Luminous Silk Creamy Bronzing Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2WZf2sqpuPCXFJRUb9NteV.jpg" alt="Luminous Silk Creamy Bronzing Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Creamy Bronzing Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Use this silky powder bronzer for soft, radiant, and sun-kissed skin. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9f424e5b-0bc4-4737-9dba-f0b45cae0166">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-acqua-highlighter-P513504?skuId=2799567&amp;icid2=products%20grid:p513504:product" data-model-name="Luminous Silk Acqua Highlighter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6LWQRuRF946ogLnTMi4QJX.png" alt="Luminous Silk Acqua Highlighter" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Acqua Highlighter</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The gold tones in this liquid highlighter look like bottled sunshine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="43b94184-456a-4a0d-b4a0-29263a48fc6b">            <a href="https://www.sephora.com/product/luminous-silk-glow-blush-P505416?skuId=2662864&amp;icid2=products%20grid:p505416:product" data-model-name="Luminous Silk Blurring Natural Glow Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xr2BBRNmDjjqQviUBi37md.jpg" alt="Luminous Silk Blurring Natural Glow Powder Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Blurring Natural Glow Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This blush blurs skin texture while depositing a radiant wash of color. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-venice-film-festival</link>
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                            <![CDATA[ Any guesses? ]]>
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                                                                        <pubDate>Mon, 08 Sep 2025 18:20:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Gemma Chan wearing Armani Beauty Luminous Silk Foundation]]></media:description>                                                            <media:text><![CDATA[Gemma Chan wearing Armani Beauty Luminous Silk Foundation]]></media:text>
                                <media:title type="plain"><![CDATA[Gemma Chan wearing Armani Beauty Luminous Silk Foundation]]></media:title>
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                            <article>
                                <p>There's only one <a href="https://www.whowhatwear.com/best-foundations-uk">foundation</a> that meets (nay, <em>exceeds</em>) virtually every standard for icon status. It's A) recommended by an overwhelming number of <a href="https://www.whowhatwear.com/beauty/makeup/maximalist-makeup-artists">makeup artists</a>, B) editor-approved, having won a <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025">Who What Wear Beauty Award</a>, and C) worn by celebrities when they walk the red carpet in front of screaming fans and high-definition cameras. </p><p>Most recently, 11 celebrities wore it while on the red carpet at the 82nd Venice International Film Festival. Yep, 11, including Gemma Chan, Rosie Huntington-Whiteley, and Sofia Carson. If that's not proof it has a next-level formula, then I don't know what is. Ahead, see the exact foundation and how it looked IRL.</p>        <div class="featured_product_block featured_block_standard" data-id="8867ec77-c471-46b9-a3d7-2c8ab1fc5fd4">            <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1491380&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE" data-model-name="Luminous Silk Natural Glow Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s4t8ruWY8dq96ZowXyE4fg.png" alt="Luminous Silk Natural Glow Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p><strong>Size:</strong> 1 oz | <strong>Shades:</strong> 40 | <strong>Finish:</strong> Natural | <strong>Coverage: </strong>Medium (buildable)</p><p>Yep, it's Armani Beauty's cult-favorite Luminous Silk Foundation. <a href="https://www.whowhatwear.com/best-foundations">Makeup artists and facialists recommend it to literally everyone</a>. Take it from celebrity makeup artist <a href="https://www.instagram.com/tobimakeup/" target="_blank"><u>Tobi Henney,</u></a> who previously told Who What Wear, "I love Armani Luminous Silk, as it creates such a healthy-looking glow to the skin. It has buildable coverage, which works perfectly depending on how you like your skin to look."</p><p><a href="https://www.instagram.com/etienneortega" target="_blank"><u>Etienne Ortega</u></a> is a celebrity makeup artist and the founder of <a href="https://etienneortega.com/" target="_blank"><u>Ortega</u></a>. His clients include Lana Del Rey and Christina Aguilera. He previously told Who What Wear that it's his "favorite foundation of all time." </p><p>Skin experts say it works just as well for oily and acne-prone skin types as it does for dry skin types (and everything in between). It's thanks to a hydrating formula that doesn't clog pores or exacerbate acne. "I always recommend Armani Luminous Silk to my clients with oily or acne-prone skin. Its light, oil-free formulation gives your skin a luminous glow—just like its name promises—without causing any acne or congestion," says<strong> </strong>esthetician <a href="https://www.instagram.com/dakota_aesthetics/" target="_blank"><u>Dakota Katt.</u></a></p><h2 id="the-celebs-wearing-armani-beauty-luminous-silk-foundation">The Celebs Wearing Armani Beauty Luminous Silk Foundation</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="i2kWQunQaiWEVRKfTDVPWe" name="GettyImages-2232918034" alt="Gemma Chan wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/i2kWQunQaiWEVRKfTDVPWe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Gemma Chan is pictured on the red carpet wearing <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359652&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shade 6</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="HYzNbDxnM7Wa2BjpYtM5Gn" name="GettyImages-2232230782" alt="Rosie HW wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/HYzNbDxnM7Wa2BjpYtM5Gn-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Rosie Huntington-Whiteley is pictured on the red carpet wearing <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359660&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shade 6.5</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="REFyaZbhV4oE66PA5H5K65" name="GettyImages-2232875837" alt="Sofia Carson wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/REFyaZbhV4oE66PA5H5K65-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Sofia Carson is pictured on the red carpet wearing <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359587&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shades 4</a> and <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359611&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">5</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="RJtE4Y9dbQyfov4XkixLXA" name="GettyImages-2232389938" alt="Cate Blanchett wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/RJtE4Y9dbQyfov4XkixLXA-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Cate Blanchett is pictured on the red carpet wearing the foundation in <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=1359587&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shade 4</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="qrEK2evk2b3fopyk3VnFTF" name="GettyImages-2232241212" alt="Jessica Williams wearing Armani Beauty Luminous Silk Foundation" src="https://cdn.mos.cms.futurecdn.net/qrEK2evk2b3fopyk3VnFTF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>Jessica Williams is pictured on the red carpet wearing <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401?country_switch=us&amp;lang=en&amp;skuId=2079176&amp;om_mmc=ppc-GG_22858786456___1359595__1019626_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22849089042&amp;gbraid=0AAAAADnIXb1cxojNu_kqv_qbnsrEzOZg4&amp;gclid=CjwKCAjw2vTFBhAuEiwAFaScwuv25E8e_s6QmKg94J1UuOAVDfv2ANg4K49BBSlNrS4bhAMNIZtVUBoCUFcQAvD_BwE">shade 11</a>.</p><p>The other celebs who wore the foundation include Sadie Sink, Rashida Jones, Molly Gordon, Shailene Woodley, Leslie Bibb, Kaitlyn Dever, and Madisin Rian.</p><h2 id="shop-the-rest-of-the-luminous-silk-collection">Shop the Rest of the Luminous Silk Collection</h2>        <div class="featured_product_block featured_block_standard" data-id="38c99401-5f21-4502-8161-3eb5abe57f9f">            <a href="https://www.sephora.com/product/luminous-silk-hydrating-primer-P449793?skuId=2287951&amp;icid2=products%20grid:p449793:product" data-model-name="Luminous Silk Hydrating Makeup Primer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vKc87Xfb2SbdqvpfXyJxcZ.png" alt="Luminous Silk Hydrating Makeup Primer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Hydrating Makeup Primer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This primer hydrates and preps the skin for the most flawless foundation.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="f6cda3c2-1846-4c97-9aaf-a6beaaae37ea">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-concealer-P456158?skuId=2340982&amp;icid2=products%20grid:p456158:product" data-model-name="Luminous Silk Hydrating Face and Under-Eye Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hqidakYejrUieP9ZeTCyST.jpg" alt="Luminous Silk Hydrating Face and Under-Eye Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Hydrating Face and Under-Eye Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This medium-coverage concealer has the skin-perfecting effect as the foundation. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="daf74977-61e6-40c1-958f-5617463d2542">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-creamy-bronzing-powder-P511656?skuId=2751667&amp;icid2=products%20grid:p511656:product" data-model-name="Luminous Silk Creamy Bronzing Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2WZf2sqpuPCXFJRUb9NteV.jpg" alt="Luminous Silk Creamy Bronzing Powder" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Creamy Bronzing Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Use this silky powder bronzer for soft, radiant, and sun-kissed skin. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="9f424e5b-0bc4-4737-9dba-f0b45cae0166">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-acqua-highlighter-P513504?skuId=2799567&amp;icid2=products%20grid:p513504:product" data-model-name="Luminous Silk Acqua Highlighter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6LWQRuRF946ogLnTMi4QJX.png" alt="Luminous Silk Acqua Highlighter" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Acqua Highlighter</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The gold tones in this liquid highlighter look like bottled sunshine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="43b94184-456a-4a0d-b4a0-29263a48fc6b">            <a href="https://www.sephora.com/product/luminous-silk-glow-blush-P505416?skuId=2662864&amp;icid2=products%20grid:p505416:product" data-model-name="Luminous Silk Blurring Natural Glow Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xr2BBRNmDjjqQviUBi37md.jpg" alt="Luminous Silk Blurring Natural Glow Powder Blush" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Blurring Natural Glow Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This blush blurs skin texture while depositing a radiant wash of color. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ "Oh My God, the Glow": My Exact Thoughts After Wearing Victoria Beckham's New Foundation for a Week  ]]></title>
                                                                                                <dc:content><![CDATA[ <p>ICYMI, <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-review" target="_blank">Victoria Beckham Beauty</a> just dropped a <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">new foundation</a> in collaboration with <a href="https://www.whowhatwear.com/augustinus-bader-review" target="_blank">Augustinus Bader</a>, the luxe skincare brand known for its patented, skin-rejuvenating TFC8 technology. That sentence alone should stop you in your tracks and make you virtually sprint to your nearest <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank"><u>Violet Grey</u></a> or <a href="https://bluemercury.com/collections/victoria-beckham-beauty/products/vbb-the-foundation-drops" target="_blank"><u>Bluemercury</u></a>, especially if you're familiar with the two brands' last collab—a creamy <a href="https://www.violetgrey.com/products/the-concealer-pen?variant=49555047481648" target="_blank">concealer pen</a>—which the WWW beauty team considered a <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank"><u>highlight launch of 2025</u></a>. That buzzy pen has a dreamy consistency, flawless application, and a no-crease formula that instantly disguises dark circles and smooths fine lines. It's one of my favorite concealers, period—but dare I say the new <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">Foundation Drops</a> are even more impressive? </p><p>I put a pre-launch sample to the test before its official September 3 debut, and all I can say is <em>wow. </em>The glow is unmatched, and I have the photos to prove it. </p>        <div class="featured_product_block featured_block_standard" data-id="777c542c-e8fe-41c8-84c2-9370c3a9ae41">            <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" data-model-name="The Foundation Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fgHcqKNMi53zbvgYCHN5ZT.jpg" alt="Victoria Beckham Beauty foundation drops" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>This is an Augustinus Bader collab, so you know the foundation does not skimp on skin-improving players. As I mentioned up top, the <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">formula</a> features the brand's signature TFC8 technology, a potent blend of vitamins, lipids, and <a href="https://www.whowhatwear.com/beauty/skin/best-peptides-skincare-products" target="_blank">peptides</a> to support cell renewal and slow the signs of natural skin aging. Other MVPs include echinacea purpurea extract, a botanical that has skin-plumping properties; olive leaf extract to strengthen the moisture barrier; and spilanthes extract to smooth skin texture (some even claim the ingredient has a Botox-like effect). </p><p>In terms of the formula's consistency, it's very thin and serum-like (hence, the name<a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank"> Foundation <em>Drops</em></a>), instantly fusing to the skin upon application. That breathable texture somehow covers all my discoloration and blemishes without appearing too cakey, which, for what it's worth, is a pretty impressive feat. A featherlight formula that <em>actually </em>provides enough coverage feels like folklore, but Beckham's Foundation Drops contain suspended pigments specifically created for this very purpose; they diffuse textural concerns while allowing your natural complexion to peek through, "almost like looking through layers of mesh," per the brand. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1549px;"><p class="vanilla-image-block" style="padding-top:107.88%;"><img id="hDdk6EntwZMmERgXqEBta9" name="IMG_4887 edited" alt="Jamie Schneider testing the new Victoria Beckham Beauty Foundation Drops" src="https://cdn.mos.cms.futurecdn.net/hDdk6EntwZMmERgXqEBta9-1920-80.png" mos="" align="middle" fullscreen="" width="1549" height="1671" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>I personally like to apply the product on the back of my hand (the nozzle tip makes it easy to dispense a precise amount of pigment), then swirl a dense foundation brush on my makeshift palette, making sure to thoroughly coat each bristle ("priming the brush," as celebrity MUA <a href="https://www.instagram.com/katiejanehughes/?hl=en" target="_blank">Katie Jane Hughes</a> calls it). This technique makes it easier to control the product, ensuring a smooth, natural-looking finish every time. The <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">Foundation Drops</a> already fuse to skin like magic, but trust me, priming the brush beforehand makes the serum-like pigment appear truly flawless. Plus, I can easily build up the coverage as opposed to globbing on too much pigment in the beginning. </p><p>I usually stick to <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tints</a> for my everyday makeup looks, and I find that just one layer of foundation gives me a similar skin-like effect—velvety-smooth where I struggle with uneven texture, dewy in the places I want to shine. The subtle blurring effect is certainly noticeable, but in a way that doesn't look like I'm wearing any makeup at all. In fact, I've had multiple friends tell me that my skin—not my makeup, an important distinction!—looks unreal. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="toeffF8hjkk8n9iu5rWS99" name="JS VBB" alt="Jamie Schneider testing the new Victoria Beckham Beauty Foundation Drops" src="https://cdn.mos.cms.futurecdn.net/toeffF8hjkk8n9iu5rWS99-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">My weekend wedding glam.  </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>Then came the real wear test: an outdoor wedding. I knew the <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">Foundation Drops</a> were sublime for a low-key work day, but would they measure up when it came to all-night glam? After applying a few more layers of foundation (again, using the back-of-the-hand method), I am happy to report that the answer is a resounding <em>yes. </em>Those blurring effects became even stronger, though the coverage remained lightweight. I did follow up with concealer on more noticeable blemishes, but the overall glam remained immaculate under the late-August sun and as I danced (and danced) the night away. </p><p>That $110 price tag is certainly nothing to scoff at, but if you do have the ability to splurge on designer-quality makeup, I'm willing to bet it'll become your number one pick. I personally haven't worn any other base product since adding it to my makeup bag—well, except for the equally dreamy VBB concealer pen, which will forever have a space in my heart. Great news: The <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">Foundation Drops</a> were made to complement the 19 shades of the beloved <a href="https://www.violetgrey.com/products/the-concealer-pen?variant=49555047481648" target="_blank">Concealer Pen</a>, so using them together is a recipe for smooth, "butter" skin. Like David and Victoria, they're the ultimate duo. </p><h2 id="shop-the-new-foundation-drops">Shop the New Foundation Drops </h2>        <div class="featured_product_block featured_block_standard" data-id="243970d6-e870-4027-afe0-0291bda6a163">            <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" data-model-name="The Foundation Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fgHcqKNMi53zbvgYCHN5ZT.jpg" alt="Victoria Beckham Beauty foundation drops" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="shop-more-complexion-products-i-love">Shop More Complexion Products I Love </h2>        <div class="featured_product_block featured_block_standard" data-id="50c2c93e-605b-4bb7-a50f-362f3d38f463">            <a href="https://www.violetgrey.com/products/the-concealer-pen?variant=49555047481648" data-model-name="The Concealer Pen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4CgKKvjX29BGvWoVtYc2tE.jpg" alt="violetgrey," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty </div>                                        <div class="featured__title">The Concealer Pen</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My all-time favorite concealer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="431813b3-a18b-4eae-acaa-9c1e9b34cf83">            <a href="https://www.violetgrey.com/products/10-flat-complexion?variant=50030184137008" data-model-name="Flat Complexion Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yeTiwteANod8LXvTPJMKaf.jpg" alt="Victoria Beckham Beauty," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Flat Complexion Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Coinciding with the new foundation launch is the VBB seamless blending brush. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="92e4c288-74c4-4ea3-be9c-cd59701ac41b">            <a href="https://www.violetgrey.com/products/the-cell-rejuvenating-illuminator-pearlescent?variant=49587865583920" data-model-name="The Cell Rejuvenating Illuminator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vTxbg9cmdiCqoqzmfiuWQ5.jpg" alt="violetgrey," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty </div>                                        <div class="featured__title">The Cell Rejuvenating Illuminator</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This illuminating primer is skin-loving enough to be a moisturizer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="74fda5ae-50f4-45b8-bec3-4281805ffac7">            <a href="https://www.meritbeauty.com/products/the-uniform-spf-45?" data-model-name="The Uniform" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BzjKiiM7gbMGSAzWbmZZg7.jpg" alt="The Uniform" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">The Uniform</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're looking for a skin tint spiked with SPF, Merit's The Uniform has you covered. <a href="https://www.whowhatwear.com/beauty/makeup/merit-uniform-spf-review" target="_blank">Trust me</a>—it's a winner. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ac5cf42f-1c4c-4afd-9012-a98eedcc3010">            <a href="https://www.dermstore.com/p/chantecaille-future-skin-oil-free-foundation-1-oz./16675228/" data-model-name="Future Skin Oil-Free Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/koTFhaPZYk7bpQ3Tctmem7.jpg" alt="Chantecaille Future Skin Oil-Free Foundation 1 Oz." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chantecaille</div>                                        <div class="featured__title">Future Skin Oil-Free Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I also love this Chantecaille number, which has a whipped, gel-cream consistency. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="328dd90f-1bcc-49de-9763-fc3224db1629">            <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KU3ZYL4eEhz4ozY4gofXh7.png" alt="Luminous Silk Natural Glow Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Luminous Silk, you will always be famous! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5ae1e958-cd38-43fd-905b-0716caf9991a">            <a href="https://www.sephora.com/product/hourglass-vanish-airbrush-concealer-P454042" data-model-name="Vanish Airbrush Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5khYzTjzDCs5hD8Unxm3Y7.jpg" alt="Vanish™ Airbrush Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Vanish Airbrush Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I also swear by this Hourglass concealer. The <a href="https://www.sephora.com/product/hourglass-mini-vanish-trade-airbrush-concealer-P467953" target="_blank">mini version</a> is perfect for on-the-go touch-ups. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-foundation-drops-review</link>
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                            <![CDATA[ You have to see these photos. ]]>
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                                                                        <pubDate>Wed, 03 Sep 2025 18:04:00 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Sep 2025 18:39:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Jamie Schneider testing the new Victoria Beckham Beauty Foundation Drops ]]></media:description>                                                            <media:text><![CDATA[Jamie Schneider testing the new Victoria Beckham Beauty Foundation Drops ]]></media:text>
                                <media:title type="plain"><![CDATA[Jamie Schneider testing the new Victoria Beckham Beauty Foundation Drops ]]></media:title>
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                                <p>ICYMI, <a href="https://www.whowhatwear.com/beauty/makeup/victoria-beckham-beauty-review" target="_blank">Victoria Beckham Beauty</a> just dropped a <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">new foundation</a> in collaboration with <a href="https://www.whowhatwear.com/augustinus-bader-review" target="_blank">Augustinus Bader</a>, the luxe skincare brand known for its patented, skin-rejuvenating TFC8 technology. That sentence alone should stop you in your tracks and make you virtually sprint to your nearest <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank"><u>Violet Grey</u></a> or <a href="https://bluemercury.com/collections/victoria-beckham-beauty/products/vbb-the-foundation-drops" target="_blank"><u>Bluemercury</u></a>, especially if you're familiar with the two brands' last collab—a creamy <a href="https://www.violetgrey.com/products/the-concealer-pen?variant=49555047481648" target="_blank">concealer pen</a>—which the WWW beauty team considered a <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-2025" target="_blank"><u>highlight launch of 2025</u></a>. That buzzy pen has a dreamy consistency, flawless application, and a no-crease formula that instantly disguises dark circles and smooths fine lines. It's one of my favorite concealers, period—but dare I say the new <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">Foundation Drops</a> are even more impressive? </p><p>I put a pre-launch sample to the test before its official September 3 debut, and all I can say is <em>wow. </em>The glow is unmatched, and I have the photos to prove it. </p>        <div class="featured_product_block featured_block_standard" data-id="777c542c-e8fe-41c8-84c2-9370c3a9ae41">            <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" data-model-name="The Foundation Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fgHcqKNMi53zbvgYCHN5ZT.jpg" alt="Victoria Beckham Beauty foundation drops" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>This is an Augustinus Bader collab, so you know the foundation does not skimp on skin-improving players. As I mentioned up top, the <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">formula</a> features the brand's signature TFC8 technology, a potent blend of vitamins, lipids, and <a href="https://www.whowhatwear.com/beauty/skin/best-peptides-skincare-products" target="_blank">peptides</a> to support cell renewal and slow the signs of natural skin aging. Other MVPs include echinacea purpurea extract, a botanical that has skin-plumping properties; olive leaf extract to strengthen the moisture barrier; and spilanthes extract to smooth skin texture (some even claim the ingredient has a Botox-like effect). </p><p>In terms of the formula's consistency, it's very thin and serum-like (hence, the name<a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank"> Foundation <em>Drops</em></a>), instantly fusing to the skin upon application. That breathable texture somehow covers all my discoloration and blemishes without appearing too cakey, which, for what it's worth, is a pretty impressive feat. A featherlight formula that <em>actually </em>provides enough coverage feels like folklore, but Beckham's Foundation Drops contain suspended pigments specifically created for this very purpose; they diffuse textural concerns while allowing your natural complexion to peek through, "almost like looking through layers of mesh," per the brand. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1549px;"><p class="vanilla-image-block" style="padding-top:107.88%;"><img id="hDdk6EntwZMmERgXqEBta9" name="IMG_4887 edited" alt="Jamie Schneider testing the new Victoria Beckham Beauty Foundation Drops" src="https://cdn.mos.cms.futurecdn.net/hDdk6EntwZMmERgXqEBta9-1920-80.png" mos="" align="middle" fullscreen="" width="1549" height="1671" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>I personally like to apply the product on the back of my hand (the nozzle tip makes it easy to dispense a precise amount of pigment), then swirl a dense foundation brush on my makeshift palette, making sure to thoroughly coat each bristle ("priming the brush," as celebrity MUA <a href="https://www.instagram.com/katiejanehughes/?hl=en" target="_blank">Katie Jane Hughes</a> calls it). This technique makes it easier to control the product, ensuring a smooth, natural-looking finish every time. The <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">Foundation Drops</a> already fuse to skin like magic, but trust me, priming the brush beforehand makes the serum-like pigment appear truly flawless. Plus, I can easily build up the coverage as opposed to globbing on too much pigment in the beginning. </p><p>I usually stick to <a href="https://www.whowhatwear.com/best-skin-tints" target="_blank">skin tints</a> for my everyday makeup looks, and I find that just one layer of foundation gives me a similar skin-like effect—velvety-smooth where I struggle with uneven texture, dewy in the places I want to shine. The subtle blurring effect is certainly noticeable, but in a way that doesn't look like I'm wearing any makeup at all. In fact, I've had multiple friends tell me that my skin—not my makeup, an important distinction!—looks unreal. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check="" ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2316px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="toeffF8hjkk8n9iu5rWS99" name="JS VBB" alt="Jamie Schneider testing the new Victoria Beckham Beauty Foundation Drops" src="https://cdn.mos.cms.futurecdn.net/toeffF8hjkk8n9iu5rWS99-1920-80.jpg" mos="" align="middle" fullscreen="" width="2316" height="3088" attribution="" endorsement="" class="" /></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">My weekend wedding glam.  </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>Then came the real wear test: an outdoor wedding. I knew the <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">Foundation Drops</a> were sublime for a low-key work day, but would they measure up when it came to all-night glam? After applying a few more layers of foundation (again, using the back-of-the-hand method), I am happy to report that the answer is a resounding <em>yes. </em>Those blurring effects became even stronger, though the coverage remained lightweight. I did follow up with concealer on more noticeable blemishes, but the overall glam remained immaculate under the late-August sun and as I danced (and danced) the night away. </p><p>That $110 price tag is certainly nothing to scoff at, but if you do have the ability to splurge on designer-quality makeup, I'm willing to bet it'll become your number one pick. I personally haven't worn any other base product since adding it to my makeup bag—well, except for the equally dreamy VBB concealer pen, which will forever have a space in my heart. Great news: The <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" target="_blank">Foundation Drops</a> were made to complement the 19 shades of the beloved <a href="https://www.violetgrey.com/products/the-concealer-pen?variant=49555047481648" target="_blank">Concealer Pen</a>, so using them together is a recipe for smooth, "butter" skin. Like David and Victoria, they're the ultimate duo. </p><h2 id="shop-the-new-foundation-drops">Shop the New Foundation Drops </h2>        <div class="featured_product_block featured_block_standard" data-id="243970d6-e870-4027-afe0-0291bda6a163">            <a href="https://www.violetgrey.com/products/the-foundation-drops?variant=50030184759600" data-model-name="The Foundation Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fgHcqKNMi53zbvgYCHN5ZT.jpg" alt="Victoria Beckham Beauty foundation drops" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Foundation Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="shop-more-complexion-products-i-love">Shop More Complexion Products I Love </h2>        <div class="featured_product_block featured_block_standard" data-id="50c2c93e-605b-4bb7-a50f-362f3d38f463">            <a href="https://www.violetgrey.com/products/the-concealer-pen?variant=49555047481648" data-model-name="The Concealer Pen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4CgKKvjX29BGvWoVtYc2tE.jpg" alt="violetgrey," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty </div>                                        <div class="featured__title">The Concealer Pen</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>My all-time favorite concealer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="431813b3-a18b-4eae-acaa-9c1e9b34cf83">            <a href="https://www.violetgrey.com/products/10-flat-complexion?variant=50030184137008" data-model-name="Flat Complexion Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yeTiwteANod8LXvTPJMKaf.jpg" alt="Victoria Beckham Beauty," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Flat Complexion Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Coinciding with the new foundation launch is the VBB seamless blending brush. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="92e4c288-74c4-4ea3-be9c-cd59701ac41b">            <a href="https://www.violetgrey.com/products/the-cell-rejuvenating-illuminator-pearlescent?variant=49587865583920" data-model-name="The Cell Rejuvenating Illuminator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vTxbg9cmdiCqoqzmfiuWQ5.jpg" alt="violetgrey," /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty </div>                                        <div class="featured__title">The Cell Rejuvenating Illuminator</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This illuminating primer is skin-loving enough to be a moisturizer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="74fda5ae-50f4-45b8-bec3-4281805ffac7">            <a href="https://www.meritbeauty.com/products/the-uniform-spf-45?" data-model-name="The Uniform" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BzjKiiM7gbMGSAzWbmZZg7.jpg" alt="The Uniform" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">The Uniform</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're looking for a skin tint spiked with SPF, Merit's The Uniform has you covered. <a href="https://www.whowhatwear.com/beauty/makeup/merit-uniform-spf-review" target="_blank">Trust me</a>—it's a winner. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="ac5cf42f-1c4c-4afd-9012-a98eedcc3010">            <a href="https://www.dermstore.com/p/chantecaille-future-skin-oil-free-foundation-1-oz./16675228/" data-model-name="Future Skin Oil-Free Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/koTFhaPZYk7bpQ3Tctmem7.jpg" alt="Chantecaille Future Skin Oil-Free Foundation 1 Oz." /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chantecaille</div>                                        <div class="featured__title">Future Skin Oil-Free Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I also love this Chantecaille number, which has a whipped, gel-cream consistency. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="328dd90f-1bcc-49de-9763-fc3224db1629">            <a href="https://www.sephora.com/product/luminous-silk-foundation-P393401" data-model-name="Luminous Silk Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KU3ZYL4eEhz4ozY4gofXh7.png" alt="Luminous Silk Natural Glow Foundation" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Luminous Silk, you will always be famous! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="5ae1e958-cd38-43fd-905b-0716caf9991a">            <a href="https://www.sephora.com/product/hourglass-vanish-airbrush-concealer-P454042" data-model-name="Vanish Airbrush Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check="" style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5khYzTjzDCs5hD8Unxm3Y7.jpg" alt="Vanish™ Airbrush Concealer" /></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Vanish Airbrush Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I also swear by this Hourglass concealer. The <a href="https://www.sephora.com/product/hourglass-mini-vanish-trade-airbrush-concealer-P467953" target="_blank">mini version</a> is perfect for on-the-go touch-ups. </p></p>                </div>                            </div>        </div>
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