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                            <title><![CDATA[ Latest from Who What Wear in Eye-shadow ]]></title>
                <link>https://www.whowhatwear.com/tag/eye-shadow</link>
        <description><![CDATA[ All the latest eye-shadow content from the Who What Wear team ]]></description>
                                    <lastBuildDate>Wed, 22 Apr 2026 19:41:52 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Rihanna Just Confirmed the Spring Beauty Trend I’ve Been Forecasting for Months ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/rihanna-purple-eye-shadow-trend</link>
                                                                            <description>
                            <![CDATA[ Called it. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 22 Apr 2026 19:41:52 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SULnisPv8YZLTHFUTmFLDn-1280-80.jpg">
                                                            <media:credit><![CDATA[Gilbert Flores/WWD via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo of Rihanna wearing a black jacket at Paris Fashion Week]]></media:description>                                                            <media:text><![CDATA[Photo of Rihanna wearing a black jacket at Paris Fashion Week]]></media:text>
                                <media:title type="plain"><![CDATA[Photo of Rihanna wearing a black jacket at Paris Fashion Week]]></media:title>
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                                                            <title><![CDATA[ Watery Eyes Ruining Your Makeup? An Ophthalmologist Just Told Me How to Stop It ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/how-to-stop-watery-eyes-ruining-makeup</link>
                                                                            <description>
                            <![CDATA[ Buh-bye, watery eyes. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 22 Apr 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 24 Apr 2026 11:49:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Xno6StPqejCskaowDvoVSH-1280-80.jpg">
                                                            <media:credit><![CDATA[@hungvango]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A headshot of Laura Harrier wearing a green dress]]></media:description>                                                            <media:text><![CDATA[A headshot of Laura Harrier wearing a green dress]]></media:text>
                                <media:title type="plain"><![CDATA[A headshot of Laura Harrier wearing a green dress]]></media:title>
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                                                            <title><![CDATA[ I Could Never Make My Eye Shadow Last Until I Discovered These 6 Game-Changing Products ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-primers</link>
                                                                            <description>
                            <![CDATA[ Now it never budges. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 18 Apr 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Apr 2026 08:16:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UJAXmmBmZhwUswQmkBJV6V-1280-80.jpg">
                                                            <media:credit><![CDATA[@mexicanbutjapanese]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A woman wearing a glowy makeup look with pink eyeshadow]]></media:description>                                                            <media:text><![CDATA[A woman wearing a glowy makeup look with pink eyeshadow]]></media:text>
                                <media:title type="plain"><![CDATA[A woman wearing a glowy makeup look with pink eyeshadow]]></media:title>
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                                                            <title><![CDATA[ My FYP Has Been Looking Especially Frosty: The 10 Makeup Must-Haves Leading the Charge in 2026 ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/frosted-makeup-essentials</link>
                                                                            <description>
                            <![CDATA[ Consider me obsessed. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 24 Mar 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maya Thomas ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WC2LapbTvo5W7dAErUjWN7-1280-80.jpg">
                                                            <media:credit><![CDATA[@rhearaj]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Rhea Raj wearing frosted makeup]]></media:description>                                                            <media:text><![CDATA[Rhea Raj wearing frosted makeup]]></media:text>
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                                                            <title><![CDATA[ Monochromatic Makeup Officially Ruled the Oscars Red Carpet—6 Looks I'm Copying ASAP ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/monochromatic-makeup-trend-oscars-red-carpet-2026</link>
                                                                            <description>
                            <![CDATA[ A moment for matchy-matchy eyes, lips, and gowns. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 16 Mar 2026 00:43:53 +0000</pubDate>                                                                                                                                <updated>Mon, 16 Mar 2026 01:03:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4HsX5QdxBgFJRKb5Ahfyue-1280-80.jpg">
                                                            <media:credit><![CDATA[John Shearer/WireImage via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Wunmi Mosaku attends the 98th Oscars at Dolby Theatre on March 15, 2026 in Hollywood, California.]]></media:description>                                                            <media:text><![CDATA[Wunmi Mosaku attends the 98th Oscars at Dolby Theatre on March 15, 2026 in Hollywood, California.]]></media:text>
                                <media:title type="plain"><![CDATA[Wunmi Mosaku attends the 98th Oscars at Dolby Theatre on March 15, 2026 in Hollywood, California.]]></media:title>
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                                                            <title><![CDATA[ Experts and Editors Agree: These Are the Best Brown Eye Shadows to Make Blue Eyes Pop ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-brown-eyeshadow-for-blue-eyes</link>
                                                                            <description>
                            <![CDATA[ The bluest of blue. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 14 Mar 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Apr 2026 16:56:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ebm3mfudY9qHGuPg2YXo8e-1280-80.jpg">
                                                            <media:credit><![CDATA[@ninapark]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sadie Sink wearing brown eyeshadow that makes her blue eyes pop]]></media:description>                                                            <media:text><![CDATA[Sadie Sink wearing brown eyeshadow that makes her blue eyes pop]]></media:text>
                                <media:title type="plain"><![CDATA[Sadie Sink wearing brown eyeshadow that makes her blue eyes pop]]></media:title>
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                                                            <title><![CDATA[ WWW Editors Could Write a Book on Oscars Beauty—5 Ways We'd Personally Glam Our Favorite 2026 Noms ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/beauty-editor-oscar-nominee-styling</link>
                                                                            <description>
                            <![CDATA[ Starring Teyana Taylor, Jessie Buckley, Emma Stone, and more. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 13 Mar 2026 08:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 13 Mar 2026 18:33:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/kFnYyTdbNh4Gn6bfGp4X8B-1280-80.gif">
                                                            <media:credit><![CDATA[John Phillips/Getty Images; Julian Hamilton/FilmMagic via Getty Images; Karwai Tang/WireImage via Getty Images; Gilbert Flores/Variety via Getty Images; Chanel, Merit Beauty, Sephora]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of actresses and Academy Award nominees Jessie Buckley, Teyana Taylor, Elle Fanning, Wunmi Mosaku, and Emma Stone at various red carpet events, eclipsed by makeup products selected by Who What Wear beauty editors.]]></media:description>                                                            <media:text><![CDATA[A collage of actresses and Academy Award nominees Jessie Buckley, Teyana Taylor, Elle Fanning, Wunmi Mosaku, and Emma Stone at various red carpet events, eclipsed by makeup products selected by Who What Wear beauty editors.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of actresses and Academy Award nominees Jessie Buckley, Teyana Taylor, Elle Fanning, Wunmi Mosaku, and Emma Stone at various red carpet events, eclipsed by makeup products selected by Who What Wear beauty editors.]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Spring's Hottest Makeup Trends Evoke Fresh Air, Sun, and a Bit of Sweat—7 Looks to Have on Your Radar ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/spring-2026-makeup-trends</link>
                                                                            <description>
                            <![CDATA[ Predicted to sweep within weeks. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 06 Mar 2026 09:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Mar 2026 19:07:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/YyXrPXR3B5966e8yFRUhuX-1280-80.gif">
                                                            <media:credit><![CDATA[Launchmetrics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Models wearing makeup from 7 For All Mankind,  Tolu Coker, and Conner Ives runway shows.]]></media:description>                                                            <media:text><![CDATA[Models wearing makeup from 7 For All Mankind,  Tolu Coker, and Conner Ives runway shows.]]></media:text>
                                <media:title type="plain"><![CDATA[Models wearing makeup from 7 For All Mankind,  Tolu Coker, and Conner Ives runway shows.]]></media:title>
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                                                            <title><![CDATA[ 10 Eye Shadow Palettes That Pop on Dark Skin Tones, Per Editors and Experts ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-palettes-for-dark-skin</link>
                                                                            <description>
                            <![CDATA[ These pigmented picks won't let you down. ]]>
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                                                                        <pubDate>Sat, 17 Jan 2026 19:21:45 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Jan 2026 19:41:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabrina Talbert ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/e7ggU2XEEvsnCjy68E92cj-1280-80.png">
                                                            <media:credit><![CDATA[@isabelleikpeme]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Woman with blue eyeshadow]]></media:description>                                                            <media:text><![CDATA[Woman with blue eyeshadow]]></media:text>
                                <media:title type="plain"><![CDATA[Woman with blue eyeshadow]]></media:title>
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                                                            <title><![CDATA[ New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group Chat ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/sephora-2026-new-beauty</link>
                                                                            <description>
                            <![CDATA[ From vacay-ready scents to a city-proof setting spray. ]]>
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                                                                        <pubDate>Wed, 07 Jan 2026 18:37:18 +0000</pubDate>                                                                                                                                <updated>Wed, 07 Jan 2026 22:38:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uiPergNfXyr4523HJBTXZQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Original art by Kennedy Caldwell]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sephora beauty product collage]]></media:description>                                                            <media:text><![CDATA[Sephora beauty product collage]]></media:text>
                                <media:title type="plain"><![CDATA[Sephora beauty product collage]]></media:title>
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                                                            <title><![CDATA[ We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/best-merit-beauty-products</link>
                                                                            <description>
                            <![CDATA[ *The* It-girl beauty brand. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 23 Dec 2025 10:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Apr 2026 10:59:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JnJrfwuyHWvzwm2gjQvfwX-1280-80.jpg">
                                                            <media:credit><![CDATA[@jamieeschneider; Merit Beauty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Merit Beauty products scattered around selfies of Who What Wear senior beauty editor Jamie Schneider wearing a full face of Merit products.]]></media:description>                                                            <media:text><![CDATA[A collage of Merit Beauty products scattered around selfies of Who What Wear senior beauty editor Jamie Schneider wearing a full face of Merit products.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of Merit Beauty products scattered around selfies of Who What Wear senior beauty editor Jamie Schneider wearing a full face of Merit products.]]></media:title>
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                                                            <title><![CDATA[ I Wore a Full Face of Dior Holiday Makeup—These Are the Products I Recommend Buying Before They're Gone  ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/dior-holiday-makeup-collection-2025-review</link>
                                                                            <description>
                            <![CDATA[ Just like magic. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 22 Nov 2025 08:07:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/42yGptGEhJpekmJwhvetiR-1280-80.jpg">
                                                            <media:credit><![CDATA[@jamieeschneider; Saks Fifth Avenue]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo collage of Jamie Schneider testing Dior&#039;s 2025 holiday makeup collection]]></media:description>                                                            <media:text><![CDATA[Photo collage of Jamie Schneider testing Dior&#039;s 2025 holiday makeup collection]]></media:text>
                                <media:title type="plain"><![CDATA[Photo collage of Jamie Schneider testing Dior&#039;s 2025 holiday makeup collection]]></media:title>
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                                                            <title><![CDATA[ I've Never Been a Colored-Eye-Shadow Girl, But This Futuristic Launch Changed Me ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/danessa-myricks-lightwork-the-freedom-palette</link>
                                                                            <description>
                            <![CDATA[ I'm stunned. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 30 Oct 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 30 Oct 2025 19:07:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shawna Hudson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FYfGS74QhCCwDBd6HL2Ygg-1280-80.jpg">
                                                            <media:credit><![CDATA[@shawnasimonee]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A beauty editor wearing Danessa Myricks Lightwork VII Palette]]></media:description>                                                            <media:text><![CDATA[A beauty editor wearing Danessa Myricks Lightwork VII Palette]]></media:text>
                                <media:title type="plain"><![CDATA[A beauty editor wearing Danessa Myricks Lightwork VII Palette]]></media:title>
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                                                            <title><![CDATA[ My Most Complimented Eye Shadow Palette Has a New Edition, and It's Bound to Sell Out ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/makeup-by-mario-ethereal-eyes-nature-palette-review</link>
                                                                            <description>
                            <![CDATA[ It's probably going to break the internet. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 25 Oct 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 05 Nov 2025 20:27:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shawna Hudson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/54htk9DpesEnZLc6ice6Q7-1280-80.jpg">
                                                            <media:credit><![CDATA[@shawnasimonee]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A beauty editor wearing Makeup By Mario&#039;s Ethereal Eyes Nature Palette]]></media:description>                                                            <media:text><![CDATA[A beauty editor wearing Makeup By Mario&#039;s Ethereal Eyes Nature Palette]]></media:text>
                                <media:title type="plain"><![CDATA[A beauty editor wearing Makeup By Mario&#039;s Ethereal Eyes Nature Palette]]></media:title>
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                                                            <title><![CDATA[ Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More Obsessed ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/merit-solo-shadow-sheen-review</link>
                                                                            <description>
                            <![CDATA[ Allow me to explain. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 22 Oct 2025 08:06:00 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Oct 2025 16:24:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZKM2Go8m3bxNX7EdFS6F7a-1280-80.jpg">
                                                            <media:credit><![CDATA[ ANNA ZIEMINSKI/AFP via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Naomi Campbell (L), Kate Moss (C) and Christy Turlington attend a charity auction after a presentation of Giani Versace&#039;s haute couture collection at the Presidential Guest House in Cape Town 14 February. ]]></media:description>                                                            <media:text><![CDATA[Naomi Campbell (L), Kate Moss (C) and Christy Turlington attend a charity auction after a presentation of Giani Versace&#039;s haute couture collection at the Presidential Guest House in Cape Town 14 February. ]]></media:text>
                                <media:title type="plain"><![CDATA[Naomi Campbell (L), Kate Moss (C) and Christy Turlington attend a charity auction after a presentation of Giani Versace&#039;s haute couture collection at the Presidential Guest House in Cape Town 14 February. ]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ From Chocolate to Royal Blue to Burgundy—8 Unexpected Eye Shadows That Make Brown Eyes Pop ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-for-brown-eyes</link>
                                                                            <description>
                            <![CDATA[ Absolutely breathtaking. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sun, 12 Oct 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Oct 2025 18:02:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rJCGDLpcUo2EAmeSbhxX5i-1280-80.jpg">
                                                            <media:credit><![CDATA[@hungvanngo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Image of Emily Ratajkowski taken by Hung Vanngo.]]></media:description>                                                            <media:text><![CDATA[Image of Emily Ratajkowski taken by Hung Vanngo.]]></media:text>
                                <media:title type="plain"><![CDATA[Image of Emily Ratajkowski taken by Hung Vanngo.]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Byredo's New Eye Shadow Palette Is the Makeup Equivalent of the Iconic Bibliothèque Scent ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/byredo-bibliophilia-eyeshadow-palette-review</link>
                                                                            <description>
                            <![CDATA[ It's a "library of color." ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 18 Sep 2025 17:55:35 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Sep 2025 23:26:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yNL4BUY7HevehMYGptbJ2d-1280-80.jpg">
                                                            <media:credit><![CDATA[@kaitlyn_mclintock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Byredo Bibliophilia Eye Shadow Palette]]></media:description>                                                            <media:text><![CDATA[Byredo Bibliophilia Eye Shadow Palette]]></media:text>
                                <media:title type="plain"><![CDATA[Byredo Bibliophilia Eye Shadow Palette]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ I'm Dreaming of a Vampy Girl Fall: The 11 Makeup Products I Can't Wait to Wear  ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/beauty-editor-favorite-fall-makeup-products-2025</link>
                                                                            <description>
                            <![CDATA[ The best staples of the season, full stop. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 10 Sep 2025 07:07:00 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Sep 2025 15:35:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aKShrqkS273Qpb4rSPCGKb-1280-80.jpg">
                                                            <media:credit><![CDATA[@tobimakeup]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo of Barbara Palvin wearing plum lipstick ]]></media:description>                                                            <media:text><![CDATA[Photo of Barbara Palvin wearing plum lipstick ]]></media:text>
                                <media:title type="plain"><![CDATA[Photo of Barbara Palvin wearing plum lipstick ]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ I Just Tried a Full Face of Lisa Eldridge Makeup—These Are the Best Products I'd Actually Buy ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-lisa-eldridge-products</link>
                                                                            <description>
                            <![CDATA[ Beauty-editor approved. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 15 Apr 2025 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Apr 2025 16:25:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tNF38b23iGU22MFw6Ab5N4-1280-80.jpg">
                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Junior beauty editor, Grace Lindsay, testing Lisa Eldridge Makeup]]></media:description>                                                            <media:text><![CDATA[Junior beauty editor, Grace Lindsay, testing Lisa Eldridge Makeup]]></media:text>
                                <media:title type="plain"><![CDATA[Junior beauty editor, Grace Lindsay, testing Lisa Eldridge Makeup]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ My Eye Shadow Stick Obsession Runs Deep, But Nothing Compares to This Crease-Resistant Fave ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-eyeshadow-sticks</link>
                                                                            <description>
                            <![CDATA[ Plus, more options for mature and dry skin. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 12 Apr 2025 07:00:10 +0000</pubDate>                                                                                                                                <updated>Thu, 17 Apr 2025 16:08:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/nQjSqbHUa35xAWW8MDcbw8-1280-80.jpg">
                                                            <media:credit><![CDATA[@alyssabrascia; About-Face, Jason Wu Beauty, Nars Cosmetics, Bobbi Brown]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Alyssa Brascia wearing an eye shadow stick.]]></media:description>                                                            <media:text><![CDATA[Alyssa Brascia wearing an eye shadow stick.]]></media:text>
                                <media:title type="plain"><![CDATA[Alyssa Brascia wearing an eye shadow stick.]]></media:title>
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                                                            <title><![CDATA[ Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the Most ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/awards-season-2025-beauty-trends</link>
                                                                            <description>
                            <![CDATA[ We chatted with some of Hollywood's most in-demand celebrity makeup artists. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 21 Mar 2025 07:00:30 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Apr 2025 21:01:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/7d3MkfqEN6J7AZycHVCsEG-1280-80.gif">
                                                            <media:credit><![CDATA[Kevin Mazur/Getty Images; Samir Hussein/WireImage; Gilbert Flores/Variety via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Emma Stone, Sabrina Carpenter, and Demi Moore at awards shows in 2025]]></media:description>                                                            <media:text><![CDATA[Emma Stone, Sabrina Carpenter, and Demi Moore at awards shows in 2025]]></media:text>
                                <media:title type="plain"><![CDATA[Emma Stone, Sabrina Carpenter, and Demi Moore at awards shows in 2025]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are Proof ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/grey-dark-makeup-trend</link>
                                                                            <description>
                            <![CDATA[ Forget what you know about pastels for spring. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 19 Mar 2025 08:03:20 +0000</pubDate>                                                                                                                                <updated>Mon, 28 Apr 2025 14:14:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/sgpwVBGs2prcEPUABrXrHZ-1280-80.gif">
                                                            <media:credit><![CDATA[@lilyrose_depp; Robyn Beck/AFP via Getty Images; @terrybarberonbeauty/@maccosmetics; @terrybarberonbeauty/@maccosmetics ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Grey makeup trend]]></media:description>                                                            <media:text><![CDATA[Grey makeup trend]]></media:text>
                                <media:title type="plain"><![CDATA[Grey makeup trend]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/sgpwVBGs2prcEPUABrXrHZ-1280-80.gif" />
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                                                            <title><![CDATA[ Okay, I've Finally Cracked the Secret to Applying Eye Shadow on Hooded Eyes—Here's What to Know ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/eyeshadow-for-hooded-eyes</link>
                                                                            <description>
                            <![CDATA[ These tips have changed the game. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 10 Mar 2025 07:00:10 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Oct 2025 05:30:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eK6UtTKLnoTbZt3GFQSM29-1280-80.jpg">
                                                            <media:credit><![CDATA[@eleanorvousden]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Eleanor wearing eyeshadow for hooded eyes]]></media:description>                                                            <media:text><![CDATA[Eleanor wearing eyeshadow for hooded eyes]]></media:text>
                                <media:title type="plain"><![CDATA[Eleanor wearing eyeshadow for hooded eyes]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Trust Me—This Is the One Versatile Makeup Product You'll Find in Every Who What Wear Editor's Kit ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-nude-eyeshadow-palettes</link>
                                                                            <description>
                            <![CDATA[ Makeup artists agree it's a staple. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 15 Feb 2025 07:00:10 +0000</pubDate>                                                                                                                                <updated>Mon, 17 Feb 2025 10:08:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ta3BU4fWeBgdNZPyojXvUH-1280-80.jpg">
                                                            <media:credit><![CDATA[@mexicanbutjapanese]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A woman wearing a nude eyeshadow look]]></media:description>                                                            <media:text><![CDATA[A woman wearing a nude eyeshadow look]]></media:text>
                                <media:title type="plain"><![CDATA[A woman wearing a nude eyeshadow look]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ta3BU4fWeBgdNZPyojXvUH-1280-80.jpg" />
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                                                            <title><![CDATA[ This Anti-Neutral Eye Shadow Is Set to Dominate Spring 2025—Sabrina Carpenter Says So ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/baby-blue-eye-shadow-trend</link>
                                                                            <description>
                            <![CDATA[ Shop the trend from $7. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 14 Feb 2025 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SDZdSaj77yhRsqDya6cV7N-1280-80.jpg">
                                                            <media:credit><![CDATA[Matt Winkelmeyer/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The 67th Annual Grammy Awards Beauty]]></media:description>                                                            <media:text><![CDATA[The 67th Annual Grammy Awards Beauty]]></media:text>
                                <media:title type="plain"><![CDATA[The 67th Annual Grammy Awards Beauty]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/SDZdSaj77yhRsqDya6cV7N-1280-80.jpg" />
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                                                            <title><![CDATA[ I've Tested Hundreds of Eye Shadow Sticks—Trust Me: These 13 Are Perfect for When You Can't Be Bothered ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-eye-shadow-sticks</link>
                                                                            <description>
                            <![CDATA[ From Glossier to Chanel. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 24 Jan 2025 07:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 17 Apr 2025 16:08:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wQ6D69vpAU3XSwTXpwmCtY-1280-80.jpg">
                                                            <media:credit><![CDATA[@spicy.mayo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Yaminah Mayo wearing a green eyeshadow stick colour with a floral top]]></media:description>                                                            <media:text><![CDATA[Yaminah Mayo wearing a green eyeshadow stick colour with a floral top]]></media:text>
                                <media:title type="plain"><![CDATA[Yaminah Mayo wearing a green eyeshadow stick colour with a floral top]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/wQ6D69vpAU3XSwTXpwmCtY-1280-80.jpg" />
                                                                                        </item>
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                                                            <title><![CDATA[ This Iconic Mid-2000s Eye Shadow Is Going Viral (Again)—Here's Why It Should Be in Your Makeup Bag ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/urban-decay-space-cowboy-moondust-eyeshadow</link>
                                                                            <description>
                            <![CDATA[ I've been using it for 12 years. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 22 Jan 2025 18:51:28 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Jan 2026 09:36:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WTSu4rLK3uq4RCSMRQfyzG-1280-80.jpg">
                                                            <media:credit><![CDATA[@kaitlyn_mclintock]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Beauty editor Kaitlyn McLintock wearing Urban Decay Space Cowboy Eye Shadow]]></media:description>                                                            <media:text><![CDATA[Beauty editor Kaitlyn McLintock wearing Urban Decay Space Cowboy Eye Shadow]]></media:text>
                                <media:title type="plain"><![CDATA[Beauty editor Kaitlyn McLintock wearing Urban Decay Space Cowboy Eye Shadow]]></media:title>
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                                                            <title><![CDATA[ I'm Officially Copying Sabrina Carpenter's Fairy Dust Eye Shadow All Winter Long ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/sabrina-carpenter-fairy-dust-eye-shadow-trend</link>
                                                                            <description>
                            <![CDATA[ It's easier to achieve than you think. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 03 Jan 2025 21:45:43 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Jan 2026 09:36:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aFXejW56nfrPgq3KiFHdxN-1280-80.jpg">
                                                            <media:credit><![CDATA[@sabrinacarpenter]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sabrina Carpenter posing in front of a ski lift wearing a blue snowflake dress and fairy dust eye shadow.]]></media:description>                                                            <media:text><![CDATA[Sabrina Carpenter posing in front of a ski lift wearing a blue snowflake dress and fairy dust eye shadow.]]></media:text>
                                <media:title type="plain"><![CDATA[Sabrina Carpenter posing in front of a ski lift wearing a blue snowflake dress and fairy dust eye shadow.]]></media:title>
                                                    </media:content>
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                                <item>
                                                            <title><![CDATA[ Blue Eyeshadow is Officially Back—Here's How We're Wearing It Now ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/blue-eyeshadow-looks</link>
                                                                            <description>
                            <![CDATA[ Scroll for inspo. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 16 Dec 2024 07:00:10 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2QHzXus2uZDL69EgmuGkwL-1280-80.jpg">
                                                            <media:credit><![CDATA[@maryphillips]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[blue eyeshadow looks]]></media:description>                                                            <media:text><![CDATA[blue eyeshadow looks]]></media:text>
                                <media:title type="plain"><![CDATA[blue eyeshadow looks]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2QHzXus2uZDL69EgmuGkwL-1280-80.jpg" />
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                                                            <title><![CDATA[ This Product Makes Me Look Put-Together in Seconds—I'm Recommending It to Everyone I Know ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/trinny-london-cream-eyeshadow-review</link>
                                                                            <description>
                            <![CDATA[ It's so easy. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 28 Nov 2024 07:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 05 Dec 2024 11:01:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ai6RjMf7fwSK3xMCj7YdEG-1280-80.jpg">
                                                            <media:credit><![CDATA[@gracelindsay__ for Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Junior beauty editor, Grace Lindsay, testing the Trinny London cream eyeshadow ]]></media:description>                                                            <media:text><![CDATA[Junior beauty editor, Grace Lindsay, testing the Trinny London cream eyeshadow ]]></media:text>
                                <media:title type="plain"><![CDATA[Junior beauty editor, Grace Lindsay, testing the Trinny London cream eyeshadow ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Ai6RjMf7fwSK3xMCj7YdEG-1280-80.jpg" />
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                                                            <title><![CDATA[ I Want My Eyes to Sparkle Like the Night Sky, So I Tried Every Glitter Eyeshadow I Possibly Could ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-glitter-eyeshadow</link>
                                                                            <description>
                            <![CDATA[ These were the best of the best. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 27 Nov 2024 07:02:50 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Dec 2024 18:33:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eQAzNZKvrviFuVq5MScD5W-1280-80.jpg">
                                                            <media:credit><![CDATA[@sarah_novio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Glitter eyeshadows]]></media:description>                                                            <media:text><![CDATA[Glitter eyeshadows]]></media:text>
                                <media:title type="plain"><![CDATA[Glitter eyeshadows]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/eQAzNZKvrviFuVq5MScD5W-1280-80.jpg" />
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                                <item>
                                                            <title><![CDATA[ A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do) ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/how-to-apply-eyeshadow-guide</link>
                                                                            <description>
                            <![CDATA[ Class is in session. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 12 Nov 2024 05:00:50 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Apr 2026 10:54:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maya Thomas ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sGfYsNrf4QFhP2mkJuBpF6-1280-80.jpg">
                                                            <media:credit><![CDATA[@glossipgirl]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[How to Apply Eyeshadow]]></media:description>                                                            <media:text><![CDATA[How to Apply Eyeshadow]]></media:text>
                                <media:title type="plain"><![CDATA[How to Apply Eyeshadow]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/sGfYsNrf4QFhP2mkJuBpF6-1280-80.jpg" />
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                                                            <title><![CDATA[ The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/maximalist-eyeshadow-trend</link>
                                                                            <description>
                            <![CDATA[ Bye, '90s minimalism. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sun, 20 Oct 2024 07:02:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/ZhQeQzdN33rdTH3Kdcy2d-1280-80.gif">
                                                            <media:credit><![CDATA[@glossipgirl; @anaasmood]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Collage of women wearing maximalist eyeshadow]]></media:description>                                                            <media:text><![CDATA[Collage of women wearing maximalist eyeshadow]]></media:text>
                                <media:title type="plain"><![CDATA[Collage of women wearing maximalist eyeshadow]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ZhQeQzdN33rdTH3Kdcy2d-1280-80.gif" />
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                                                            <title><![CDATA[ Next in Beauty Awards 2024: The Winning Makeup Products ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/best-makeup-products-2024</link>
                                                                            <description>
                            <![CDATA[ The best in beauty. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 16 Oct 2024 07:02:20 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Oct 2024 10:22:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UarGByEUQQTdTDUXvhqmSi-1280-80.jpg">
                                                            <media:credit><![CDATA[Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Who What Wear Next In Beauty Awards 2024 Makeup Winners]]></media:description>                                                            <media:text><![CDATA[Who What Wear Next In Beauty Awards 2024 Makeup Winners]]></media:text>
                                <media:title type="plain"><![CDATA[Who What Wear Next In Beauty Awards 2024 Makeup Winners]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/UarGByEUQQTdTDUXvhqmSi-1280-80.jpg" />
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                                                            <title><![CDATA[ Turns Out I've Been Applying My Eye Shadow All Wrong—A Makeup Artist Told Me How It's Really Done ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/how-to-apply-eyeshadow</link>
                                                                            <description>
                            <![CDATA[ An easy step-by-step guide. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">psSLuJEnjK4Qk75wo6nC7T</guid>
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                                                                        <pubDate>Sun, 18 Aug 2024 06:30:50 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Apr 2026 10:54:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pRdnjPXX2xCc2PWXoLfUvi-1280-80.jpg">
                                                            <media:credit><![CDATA[@hungvanngo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[@hungvanngo Selena Gomez eyeshadow look]]></media:description>                                                            <media:text><![CDATA[@hungvanngo Selena Gomez eyeshadow look]]></media:text>
                                <media:title type="plain"><![CDATA[@hungvanngo Selena Gomez eyeshadow look]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/pRdnjPXX2xCc2PWXoLfUvi-1280-80.jpg" />
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                                <item>
                                                            <title><![CDATA[ OMG—Urban Decay's Legendary Naked Palette Is Back (at Least for Now) ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/urban-decay-original-naked-palette-relaunch</link>
                                                                            <description>
                            <![CDATA[ This is not a drill. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">osrMMCwi9a6J5YbyzxMMHg</guid>
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                                                                        <pubDate>Sun, 04 Aug 2024 07:02:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BZATrBsTpeD2TEhbZgpweM-1280-80.jpg">
                                                            <media:credit><![CDATA[Urban Decay Cosmetics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Urban Decay Cosmetics Original Naked Palette on model]]></media:description>                                                            <media:text><![CDATA[Urban Decay Cosmetics Original Naked Palette on model]]></media:text>
                                <media:title type="plain"><![CDATA[Urban Decay Cosmetics Original Naked Palette on model]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/BZATrBsTpeD2TEhbZgpweM-1280-80.jpg" />
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                                <item>
                                                            <title><![CDATA[ A French It Girl Just Told Me Her Secret to Minimal Summer Makeup (Nope, Not a Red Lip) ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/les-filles-en-rouje-eyeshadow-launch</link>
                                                                            <description>
                            <![CDATA[ I'm sold. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 14 Jun 2024 22:02:32 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Jun 2024 22:50:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Schneider ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AkHMji535xqsy3Cq4FLsRX-1280-80.jpg">
                                                            <media:credit><![CDATA[@jeannedamas]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Jeanne Damas summer beauty look]]></media:description>                                                            <media:text><![CDATA[Jeanne Damas summer beauty look]]></media:text>
                                <media:title type="plain"><![CDATA[Jeanne Damas summer beauty look]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/AkHMji535xqsy3Cq4FLsRX-1280-80.jpg" />
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                                                            <title><![CDATA[ Sorry, Gen Z—This Divisive Millennial Makeup Trend Was Everywhere at the Met Gala ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/met-gala-2024-frosted-eyes-celebrity-makeup-trend</link>
                                                                            <description>
                            <![CDATA[ It's back and better than ever. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">puYX3gdVBamuxBtXiUpCK</guid>
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                                                                        <pubDate>Tue, 07 May 2024 09:13:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bFbPafrvZPQhmAa4Pv6tiF-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sabrina Carpenter frosted eyeshadow]]></media:description>                                                            <media:text><![CDATA[Sabrina Carpenter frosted eyeshadow]]></media:text>
                                <media:title type="plain"><![CDATA[Sabrina Carpenter frosted eyeshadow]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bFbPafrvZPQhmAa4Pv6tiF-1280-80.jpg" />
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                                                            <title><![CDATA[ If You Have Round Eyes, These Are the Expert-Approved Eye Makeup Looks to Try ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/beauty/makeup/makeup-for-round-eyes</link>
                                                                            <description>
                            <![CDATA[ Trust us on this. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">5i9AhnUQX4gwe73xPVict5</guid>
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                                                                        <pubDate>Thu, 07 Mar 2024 06:30:00 +0000</pubDate>                                                                                                                                <updated>Thu, 07 Mar 2024 11:50:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zsfCo4LaZz8V4DaWRbtW3M-1280-80.jpg">
                                                            <media:credit><![CDATA[@rosiehw]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[@rosiehw round eye makeup look]]></media:description>                                                            <media:text><![CDATA[@rosiehw round eye makeup look]]></media:text>
                                <media:title type="plain"><![CDATA[@rosiehw round eye makeup look]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/zsfCo4LaZz8V4DaWRbtW3M-1280-80.jpg" />
                                                                                        </item>
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                                                            <title><![CDATA[ We Asked, Experts Answered—7 Ways to Level Up Your Makeup Game With Glasses ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/makeup-for-glasses</link>
                                                                            <description>
                            <![CDATA[ Take a look. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 28 Feb 2024 08:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 01 Mar 2024 18:06:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Maya Thomas ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ChA6piRU7JTmrZJrMepERC-1280-80.jpg">
                                                            <media:credit><![CDATA[@camrihewie]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Camri Hewie Makeup For Glasses]]></media:description>                                                            <media:text><![CDATA[Camri Hewie Makeup For Glasses]]></media:text>
                                <media:title type="plain"><![CDATA[Camri Hewie Makeup For Glasses]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ChA6piRU7JTmrZJrMepERC-1280-80.jpg" />
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                                                            <title><![CDATA[ I Have Hooded Eyes, and These Are the Eye Makeup Looks That Work for Me ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/eye-makeup-for-hooded-eyes</link>
                                                                            <description>
                            <![CDATA[ Approved by a makeup artist. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 04 Oct 2022 19:22:06 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Apr 2026 12:09:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/302565/eye-makeup-for-hooded-eyes-302565-1663779398088-square-1280-80.jpg">
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                                                            <title><![CDATA[ When I Want My Blue Eyes to Look Piercing and Bright, I Reach for These 12 Eye Shadows ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-eye-shadows-for-blue-eyes</link>
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                            <![CDATA[ Tested, reviewed, and backed by celebrity makeup artists. ]]>
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                                                                        <pubDate>Thu, 28 Jul 2022 16:50:47 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Sep 2025 12:41:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ erin.jahns@futurenet.com (Erin Jahns) ]]></author>                    <dc:creator><![CDATA[ Erin Jahns ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/KegCLXSNNEEjBu7RTRWizn-1280-80.gif">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Editors Erin Jahns, Kaitlyn McLintock, and Jamie Schneider testing the best eye shadows for blue eyes ]]></media:description>                                                            <media:text><![CDATA[Editors Erin Jahns, Kaitlyn McLintock, and Jamie Schneider testing the best eye shadows for blue eyes ]]></media:text>
                                <media:title type="plain"><![CDATA[Editors Erin Jahns, Kaitlyn McLintock, and Jamie Schneider testing the best eye shadows for blue eyes ]]></media:title>
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                                                            <title><![CDATA[ From Twiggy to Diana Ross, These Are the 15 Most Iconic '60s Makeup Looks ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/60s-makeup-looks</link>
                                                                            <description>
                            <![CDATA[ They will never go out of style. ]]>
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                                                                        <pubDate>Mon, 23 Aug 2021 22:01:38 +0000</pubDate>                                                                                                                                <updated>Sun, 06 Apr 2025 04:00:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HYSpcxbKHKiXGA9mCddakZ-1280-80.jpg">
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                                                            <title><![CDATA[ Kiss Your Primer Goodbye—These 8 Cream Eye Shadows Are All You Need for 5-Minute Makeup That Lasts ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-cream-eye-shadows</link>
                                                                            <description>
                            <![CDATA[ IMO, they're massively underrated. ]]>
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                                                                        <pubDate>Mon, 16 Aug 2021 18:43:02 +0000</pubDate>                                                                                                                                <updated>Sun, 02 Nov 2025 22:24:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shawna Hudson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3MFUuGpZJCgUc465s4Sub8-1280-80.jpg">
                                                            <media:credit><![CDATA[@alyssabrascia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Associate beauty editor Alyssa Brascia wearing and applying cream eye shadow.]]></media:description>                                                            <media:text><![CDATA[Associate beauty editor Alyssa Brascia wearing and applying cream eye shadow.]]></media:text>
                                <media:title type="plain"><![CDATA[Associate beauty editor Alyssa Brascia wearing and applying cream eye shadow.]]></media:title>
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                                                            <title><![CDATA[ Do Eye Shadow Primers Really Do Anything? My Before-and-After Photos Say It All ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-eye-shadow-primers</link>
                                                                            <description>
                            <![CDATA[ Definitely a yes. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 07 Apr 2021 23:22:44 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Apr 2026 08:16:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shawna Hudson ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/raL8g6qtJYFwhDeEd79QxL-1280-80.jpg">
                                                            <media:credit><![CDATA[@mexicanbutjapanese]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Best Eye Shadow Primers]]></media:description>                                                            <media:text><![CDATA[Best Eye Shadow Primers]]></media:text>
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                                                            <title><![CDATA[ Searches for Blue Eye Shadow Are Up 65%—Here's How to Update the Look for 2024 ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/blue-eye-shadow-looks</link>
                                                                            <description>
                            <![CDATA[ Blue is back and better than ever. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 08 Jan 2021 01:27:44 +0000</pubDate>                                                                                                                                <updated>Mon, 11 Mar 2024 07:00:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/stDpQ4Yr4RHcQobQ9AbVPg-1280-80.jpg">
                                                            <media:credit><![CDATA[@lirisaw]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Iris Law wearing blue eyeshadow]]></media:description>                                                            <media:text><![CDATA[Iris Law wearing blue eyeshadow]]></media:text>
                                <media:title type="plain"><![CDATA[Iris Law wearing blue eyeshadow]]></media:title>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/stDpQ4Yr4RHcQobQ9AbVPg-1280-80.jpg" />
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                                                            <title><![CDATA[ Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product ]]></title>
                                                                                                                                                                                                <link>https://www.whowhatwear.com/best-liquid-eye-shadows</link>
                                                                            <description>
                            <![CDATA[ You'll never guess what it is. ]]>
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                                                                        <pubDate>Fri, 15 May 2020 20:25:52 +0000</pubDate>                                                                                                                                <updated>Tue, 28 Oct 2025 12:00:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ erin.jahns@futurenet.com (Erin Jahns) ]]></author>                    <dc:creator><![CDATA[ Erin Jahns ]]></dc:creator>                                                                                                    <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/gHn7MBp9btn7rKadRhugjM-1280-80.gif">
                                                            <media:credit><![CDATA[@spicy.mayo; @jamieeschneider; @lauraelizabethklein]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best-liquid-eye-shadows-287293-1706640491543-square]]></media:description>                                                            <media:text><![CDATA[best-liquid-eye-shadows-287293-1706640491543-square]]></media:text>
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