Chriselle Lim is a Who What Wear editor in residence. She's a trailblazing entrepreneur, creative visionary, and one of the original digital fashion tastemakers who helped define the modern creator economy. With over six million followers, she has built a global audience through her sharp style and authentic storytelling, earning recognition from Forbes as one of fashion's top creators. In 2022, she relaunched her fragrance brand Phlur, which went viral with its hero scent, Missing Person, selling out within hours and generating a 275,000+ waiting list.

Chriselle Lim is hitting her stride. At 40 years old, she knows who she is and dresses like it, but it hasn't always been that way. "In my 20s, I was honestly lost," Lim tells Who What Wear. "I dressed to fit in. I followed trends. I wanted to blend in and be accepted." While parenting two young children, Lim's wardrobe in her 30s was all about discovery. "I tried everything," she says. "Some hits, some misses. I was figuring out what worked, what didn't, and slowly peeling back the layers of who I actually was."

Now, Lim is more self-assured in her style than ever. "At my core, I'm a baddie," she tells us. "There's something about starting over, rebuilding, and choosing yourself that gives you a different kind of confidence. I feel strong. I feel sexy in my skin, and that's how I dress—not in a loud, obvious way but in a way that feels true to me in my everyday life. I don't like wearing things the way they're supposed to be worn. I like undoing them, twisting them, mixing them, making them mine." Continue reading for five things that define Lim's style in her 40s.

1. Dress Detox

"I feel strongest in pants. I'd choose a powerful suit or a strong pant look instead of a dress any day. I love pairing skirts over pants too. That layered, slightly undone energy feels intentional but effortless."

2. Breaking Up With Bland

"I appreciate quiet luxury, but I'll be honest: I get a little bored. I want classic and chic with a modern twist. A sharp suit jacket with something unexpected. Timeless but not predictable."

3. Having More Fun With Style

"Sometimes, I'll throw on something girlier just to clash it with something edgy and a little rock 'n' roll. Turning 40 made me more willing to take risks. I genuinely don't care what anyone thinks anymore. The only question is, Does this make me feel good? There's something so freeing about that."

4. Goodbye, One-Dimensional Dressing

"I don't like being overly dressy or overly casual. I love tension—a dressy top with jeans, relaxed denim with a tailored blazer. Finding unexpected pairings feels therapeutic to me. It's self-expression. It's actually similar to fragrance, mixing something bold with something soft to create balance. Something powerful layered with something intimate. That contrast makes it yours."

5. Let Accessories Do the Talking

"Most of my closet is built on really strong classics I can remix endlessly. Lately, I've been investing more in jewelry and statement pieces—things that elevate a look instantly, pieces that feel timeless, pieces I can keep forever and maybe even pass down one day with a story attached. Style in my 40s isn't about proving anything. It's about knowing who I am and dressing like it."

Chriselle Lim had already established a cult following on Instagram before venturing over to TikTok, but she quickly became known for her humorous, satirical content as TikTok's self-appointed "rich mom." Now, her TikTok following is double that of her IG fan base—watch out, Gen Z! Rich Mom's latest outing was to the magical Louis Vuitton Cruise 2023 show in San Diego, California, and Lim took us along for the ride with exclusive getting-ready photos for Who What Wear.

I know our readers love to get tips on styling wardrobe staples in non-basic ways, so allow Chriselle Lim to show you exactly how. She made the humble denim jacket look so cool by pairing it with a miniskirt adorned with statement gold hardware, a frilly button-down shirt with the collar peeking out, chunky boots, and a logo bag. While Lim's pieces were all by Louis Vuitton, you can easily re-create her look with items you already own. Scroll down to see our behind-the-scenes pics from Lim at LV. 

Before:

During:

After:

Next, these are the 2022 denim trends we'll wear this summer. 

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

It's hard to imagine a world without digital creators, but there was a time when a few digital influencers were paving the way for the future of the industry. At the helm of the revolution of digital content creation was Chriselle Lim. Lim began blogging back in 2008, and just three years later, she launched her website and Youtube channel, The Chriselle Factor. Today, she has garnered over five million followers across her various platforms and channels, inspiring women worldwide through her unique perspective on beauty, fashion, and lifestyle. Lim also co-founded CINC Studios, a creative studio specializing in visual, digital, and social communication for beauty, fashion, and lifestyle brands.

In 2020, Lim made a major career shift into an industry no one was quite anticipating. She co-founded Bümo, a platform bringing licensed educational childcare to the workplace. Bümo, a platform that is operational both online and in-person, is dedicated to reimagining what the future of family and work looks like by providing parents with creative solutions to thrive in their career while also supporting their children's development. Bümo is a modern company shifting the narrative for parents—especially as they begin to return to the workplace after the past year. Rapidly expanding, Bümo just opened its first location at the Westfield Century City shopping center and has raised a $3.5M seed round that includes support from Jessica Alba, Rebecca Minkoff, Alli Webb, Whitney Port, Coco Rocha, Vivian Chou, and more. Lim has evolved Bümo even further by launching the Being Bümo podcast, where she hosts honest and inspiring conversations for parents.

As an entrepreneur with an incredible reach, Lim has been able to use her platform to pivot her career and ultimately build a brand that truly is making a significant impact on families. Tune in to the latest episode of Second Life to hear why Lim decided to become the co-founder of Bümo and how her past experiences, such as interning at renowned global public relations firm Karla Otto and working as a fashion stylist, all lead her to become the Chriselle Lim we know today.

Up next: How Skincare Expert Lara Devgan Is Paving Her Own Way in the Beauty Industry

Much like with shoes, my philosophy on handbags has always been that when something spans multiple spheres of It girls, ranging from models to actresses to influencers to fashion directors to all-around fashion darlings, one must take notice. As you could have guessed, such is the topic of today’s story on bags from none other than Olsen-owned The Row.

While to be honest, just the brand’s association with everyone’s favorite twins alone would have been enough to make me a fan, its influence goes exponentially beyond the familial connection. As with all their offerings, Mary-Kate and Ashley have mastered the art of the simple-yet-effective, subtle-yet-statement-making, trendy-yet-timeless, and ultimately investment-worthy handbag—though I must warn you that the investment is a big one. However, whether or not one of their actual bags (which typically start in the thousands) is on the horizon for you, there’s something to be learned by what makes them so popular, which can be then used in choosing other accessories.

As is about to be demonstrated by Net-a-Porter’s fashion director Lisa Aiken, model Gigi Hadid, actress Priyanka Chopra, mega-influencer Chriselle Lim, and more, the brand’s two most seemingly popular bag styles (the Double Circle and Ascot bags), while very different, have multiple traits in common. They both possess unique shapes, easy-to-hold handles that could also go around one’s wrist, come in black, as well as a slew of striking colors, and are offered in a range of luxe materials from satin to velvet to fur. If that’s not a recipe for sartorial success, I’m not sure what is.

To get a better idea of what I mean, simply continue on below.

The Double Circle Bag

Shop the Double Circle bag

The Ascot Bag

Shop the Ascot bag

Shop more bags from The Row

Up next? See where women who can have it all buy their shoes.

Last fall, blazers emerged as one of the biggest trends of the season. Fashion insides scooped up the workwear jacket and wore it as a layering piece over all of their outfits. Could it be the versatility of blazers or the female empowerment movement that's bringing these strong pieces back into rotation? Either way, they've established themselves as a bonafide staple. And when winter rolled around, blazer outfits were all about layering. Fashion girls are still wearing theirs with everything from leather pants to Western boots and even matching trousers that make for a serious power outfit. If you're looking for blazer inspiration, check out the way street style stars have been wearing the staple.

Try a coordinating blazer-and-trousers look.

Winter is all about the layering.

Stick to monochromatic colors for a chic look.

Leather pants and ankle boots make this outfit ready for cold temperatures.

Wear a blue blazer for a pop of color.

Breathe new life into a summer dress by wearing it as a top with a blazer and jeans.

You can't go wrong with this simple outfit formula.

Add a pair of sneakers to a pantsuit to make it feel casual and cool.

Tie a colorful scarf around your neck.

Mix prints for a graphic look.

Wide-leg leather pants are a cool addition to any blazer.

Layer a turtleneck under your blazer.

A coordinating pantsuit is the ultimate power outfit.

"Double denim" is one of the few phrases that instantly conjure up the same image in everyone's minds: Justin Timberlake and Britney Spears walking the red carpet in their matching jean suits. Since that pivotal fashion moment of 2001, all-denim looks have become unexpectedly chic and surprisingly innovative. While the look was formerly confined to jeans and a chambray shirt, brands like Maje are giving these outfits a major update. In the Parisian label's newly released denim capsule collection, classic denim pieces get stylish modern touches, like patchwork denim, color-blocking, and unexpected proportions.

 To toast the collection's launch, we co-hosted an event with fashion's favorite Chriselle Lim at the Maje boutique in Beverly Hills, where Lim filled us in on how to wear the season's biggest trend. "First of all, there is nothing stronger than a full denim look," she says. "Casual wear is having such a moment right now because people are realizing that denim is not just about jeans—it's an attitude."

Below, see how to pull off her double-denim look with Maje, or shop the full collection and bring Britney back.

Denim Up Top

Denim Down Below

Denim Head-to-Toe

Finish Your Double Denim With ... 

Ready to go full denim? Shop the complete capsule collection here.

Backpacks, probably the first accessory you ever carried, have morphed into a completely grown-up trend. But we’re not talking about the oversize versions you stuffed books into. New stylish backpacks come in shrunken sizes that are perfect for throwing in just your essentials. Practically every designer has a version—even Chanel has a quilted leather backpack in its new collection of Gabrielle bags.

Follow the lead of fashion girls and borrow a few of their styling tips to make the bags look chic. Sling the back over one shoulder to mimic the look of a tote bag. Or hold it by the top handle instead of using the back straps. We sourced 15 stylish backpacks for you to shop. From sleek and polished to casual and cool, you’re sure to find an option.

Keep reading to see how street style stars are wearing them and then shop stylish backpacks from Fendi, The Row, Mansur Gavriel, and more.

Chanel's Gabrielle bag is one of the biggest It bags this spring.

Throw your backpack over one shoulder like you'd carry a tote bag.

Pair a backpack with white to make it stand out.

Hold your backpack by the top handle instead of using the back straps.

Stick to a mini version to stay on trend.

Make a backpack stand out by choosing a colorful style.

Pair yours with a button-down and jeans.