Tonight, Bella Hadid had the honor of opening the 2026 Victoria's Secret Fashion Show, but her runway looks won't be the only thing people are talking about on Monday morning. (Although I won't soon forget her cute, colorful bra.) After she hung up her angel wings for the night, she changed into a lace minidress sourced from Zarad Vintage for the VS after-party in Los Angeles. The high neckline, long sleeves, and scalloped hem are strikingly similar to the Dolce & Gabbana dress Britney Spears wore to the 2001 VMAs.

While Spears paired her sheer dress with low-rise boy shorts, Hadid opted for a skimpy thong. She also swapped Spears's very Y2K embellished sandals for a pair of polished pointy-toe pumps. Hadid also added Anita Ko's Diamond Coil Pinky Ring ($8100), Large Zoe Ring ($7300), and Diamond Zoe Ring ($8150). Scroll down to see how Hadid's 2026 look compares to what the princess of pop wore on the red carpet at the MTV Video Music Awards 25 years ago.

On Bella Hadid: Zarad Vintage dress; Anita Ko Diamond Coil Pinky Ring ($8100), Large Zoe Ring ($7300), and Diamond Zoe Ring ($8150)

Victoria's Secret pulled out all the stops for its 2026 show. The second I saw Kris Jenner and Timothée Chalamet take their seats in the front row, I knew Kylie Jenner had to be walking the runway. Not only did my prediction come true, but she also ended up wearing the most special piece of all: the 2026 Fantasy Bra, created in collaboration with Jacob & Co., worth a whopping $50 million. I don't know how she kept that secret until showtime, but it was definitely worth the wait.

Off the runway, the skimpy lingerie and glittery jewels continued after the show ended. The Victoria's Secret Fashion Show after-party was filled with chic celebrities, such as Bella Hadid, Irina Shayk, Tate McRae, Cindy Bruna, Alix Earle, Alex Consani, Amelia Gray Hamlin, Katseye, and Ashley Graham. Hadid's dress immediately reminded me of the Dolce & Gabbana number Britney Spears memorably wore to the 2001 VMAs, so she topped my personal best dressed list tonight. See what everyone wore to the VS after-parties in Los Angeles.

WHO: Irina Shayk

WHO: Bella Hadid

WHO: Tate McRae

WEAR: Sette Deco Radiant Step Bracelet ($4000)

WHO: Cindy Bruna

WHO: Alix Earle

WHO: Behati Prinsloo

WHO: Ashley Graham

WHO: Quenlin Blackwell

WHO: Amelia Gray Hamlin and Nicolai Marciano

WHO: Vittoria Ceretti

As soon as the temperature drops and the light, long evenings of summer start to fade into distant memory, there is one thing that instantly springs to mind: coats. Now, if you hear that word and wonder if I’ve gone mad (as it's quite clearly jacket season), I promise I haven’t. There is a shearling-trimmed silhouette perfect for capturing the cool, slightly retro energy that wardrobes always seem to circle back to when cooler weather rolls around—the "Penny Lane" coat.

Now, it must be said: this isn't the first time the style has soared in popularity. Better known as the Afghan coat, it was first popularised in the West during the ‘60s and ‘70s, when travellers returning from the Hippie Trail brought back handmade sheepskin coats from places like Kabul and Kandahar. Cosy, practical and beautifully embroidered with distinctly Central Asian design, the coat quickly became a favourite amongst the legends of the time—think Jane Birkin and John Lennon, Janis Joplin and David Bowie; who were often photographed in this shaggy-trimmed style. And as the silhouette evolved, it became synonymous with the free-spirited, bohemian sensibility of the era, making it a symbol of the artistic and wholly anti-establishment crowd that championed it.

Fast-forward to the 2000s and the style was given a second lease of life, thanks in no small part to Kate Hudson’s portrayal of Penny Lane in Almost Famous. A character (and film) so iconic that she effectively renamed a coat for an entire generation. After all, as the now-infamous line goes: “This is Penny Lane. Show her some respect”. And just like that, the Afghan became the Penny Lane, and cemented itself in fashion folklore.

It girls like Mischa Barton in The O.C., Paris Hilton and Britney Spears would gravitate to the style for its rock ’n’ roll muses and dream girl sensibility. And whether styled with straight-leg jeans, a camo print bag and Moon Boots, or low-waisted tailored trousers and a cropped T-shirt, this gloriously shaggy shearling coat has a slightly undone glamour that just makes sense.

Now in a new era obsessed with nostalgia and personality-driven maximalism, the coats are back in the cultural zeitgeist, and become a talking point all over again. In 2014, Copenhagen-based brand Saks Potts turned the style into a household name, ushering faux-fur trims back into the conversation. And today you can’t think of the Penny Lane coat without thinking of one name—Charlotte Simone. The London-based label has practically made the silhouette its signature, turning shaggy, vintage-inspired outerwear into a must-have for the modern It girl. And for Simone, the inspiration behind this cult favourite is deeply personal.

"The Penny started with a coat I found hanging in my grandma’s wardrobe," notes Simone. "I’d always loved rummaging through her clothes, but this one stopped me in my tracks. It was a true sixties piece, with the most beautiful shape, and you could tell it had been really worn, loved and lived in. I remember thinking that this is what a coat should be, something with a story, and made to last a lifetime... So when it came to designing our first coat, I kept in mind that spirit and silhouette I’d fallen for."

That same sense of nostalgia continues to shape the brand's approach to outerwear and as Simone explains, “I’ve always believed a coat can be the whole outfit, and that idea really came from my grandma.” With everyone from Kate and Lila Moss to Bella Hadid and Emily Ratajkowski counting themselves as fans of the brand, Charlotte's Penny Lane Coats have become something of the uniform of the style-conscious.

With so many styles on the market right now, the Penny Lane coat is only going to continue to grow in popularity as the weather gets cooler. Want to try the trend for yourself? Keep scrolling to see and shop the very best on the market right now.

Shop the Penny Lane Coats Trending in 2026:

Honestly, I don't think I've ever come across a leggings-at-the-airport outfit as chic as this shot of Bella Hadid that I just stumbled across. Already saved to my travel-outfit moodboard: Bella arrived at the airport making leggings look better than I've ever seen them.

As is often the case, her elevated ensemble came down to a few thoughtful styling choices. Let's start with the colour. Rather than reaching for a glossy pair of black lycra leggings, she opted for a matte, mid-grey style, which she paired with a tonal knit, easily creating a cohesive outfit that makes comfort dressing feel so much more considered.

Then to the shoes. Perhaps the most integral part of her airport look, Bella bypassed trainers and ballet flats in favour of a pair of black, heeled knee-high boots. Whilst comfortable footwear certainly has its place when travelling, the sleek silhouette of her boots brings a sharper finish to the skin-tight leggings, making the whole look feel incredibly polished.

A black knit knotted around her waist and a pair of dark sunglasses completed the outfit, keeping everything feeling cohesive and understated.

If anyone can craft an airport outfit centred around leggings and make it look genuinely chic, it's Bella Hadid. And if you're as inspired by her styling as I am, read on to shop my picks of grey leggings and knee-high boots below.

Shop Grey Leggings and Knee-High Boots:

The second the temperatures started dropping into the 60s in New York City, there's one polarizing shoe style that gets pulled back out after being stored away for the summer: Uggs. Case in point, Emily Ratajkowski was seen wearing a pair to a farmers market in Brooklyn on September 20.

With a long-standing celebrity fan base, you may remember one of Ugg's defining eras in the early 2000s—often the shoes of choice in paparazzi photos of stars like Paris Hilton and Mary-Kate and Ashley Olsen. Whether you love them or hate them, they've endured the test of time, worn more recently by Addison Rae, Bella Hadid, Charli XCX, Devon Lee Carlson, Dua Lipa, Jennifer Lawrence, Lily-Rose Depp… The list goes on.

Even our editors love them. Associate features editor Ana Escalante has the tall boots, and seeing associate editorial director Eliza Huber in the micro slip-ons made me want them too. Keep scrolling to shop the fall and winter staple, available at Nordstrom, Revolve, Shopbop, and Ugg's website.

Shop Uggs

Nordstrom

Revolve

Shopbop

Ugg

I vividly remember exactly where I was when I first watched Destiny's Child's "Survivor" music video. I was 4 and blissfully unaware of the fashion moment I was witnessing unfold. Unbeknownst to me, Beyoncé, Kelly and Michelle were convincing me that camo was the only print worth wearing. And looking back 20-odd years later, this formative moment was just a tiny piece of Beyoncé-coded (and Tina Knowles-curated) propaganda that helped to permanently alter the fashion chemistry of my brain. So, consider me thrilled when this summer, I noticed the motif quietly making a comeback once more.

Camo is back, baby, and for those of us who were influenced by the print before we would even spell "military," its return feels less like a trend and more like a long-awaited homecoming.

It's no secret that camo print started life as a strictly uniform-based motif, typically in shades of khaki, brown and black; it was created to do, well, exactly what it says on the tin. So, when it was picked up by the fashion set in the early 2000s, just as our favourite OG It girls began appearing on the front pages of every glossy magazine going, it was clear that the re-appropriation of the print was going to make its mark.

From Christina Aguilera and Lindsay Lohan's lace-up jeans to Gwen Stefani’s slinky little scarf (and lest we forget the seemingly endless supply of camo-clad looks served by Paris Hilton, Nicole Richie and Nicky Rothschild), the early aughts were essentially one long camouflage fever dream. I mean, must I remind you of The Simple Life’s iconic hunting episode, which, frankly, deserved an Oscar? The hyper-utilitarian print became an instant classic and just as legendary as the ladies who sported it.

But after taking over the wardrobes of Hollywood's most photographed women (and by extension, ours), by the 2010s, camo had taken on a different form: its hypebeast era. From the rise of Bathing Ape (BAPE) hoodies to colourful skatewear, the print evolved from military pattern to one adorned with logos, graffiti, varsity typography and cartoon motifs. Cool, sure, but as we headed into an era defined by quiet luxury, it felt way too boisterous.

Thankfully, fashion is cyclical. And with both Gen Z and millennial dressers turning to maximalist prints and dopamine-inducing patterns as a way to inject a little more personality into their looks, in 2026, camo has quietly become one of the most desirable print trends to wear. Remarkably, today's iteration seems to blend all its most influential eras into one. Balancing the effortlessly undone, slightly scruffy sensibility of '90s grunge, adding a little more dressy appeal from its Y2K years and updating them both with the bolder prints and patterns born of its streetwear era, the three now co-exist with very little friction.

Take Alexa Chung, whose camo-print trousers continue to make a compelling case for the print. Or Gen-Zer Ruby Lynn, whose distinctly off-duty, slightly chaotic styling of loose tops, tanks and calf-high Ugg boots feels impossibly cool. Of course, over in the country western corner of the fashion-verse, Orbella founder and cowgirl princess Bella Hadid loves a camo-print cap. And then there's Hailey Bieber, who recently gave the print her own cheeky stamp of approval via husband Justin’s Instagram. The message couldn’t be clearer (at least amongst the celebrity set): camo is very much back.

Scroll down to shop the best camo-print pieces on the market right now.

Shop the Best Camo-Print Pieces in 2026

I’m always intrigued by how a new It bag makes its entrance. Some are instantaneous, with long lines curving down the streets on release day, whilst others take a slow, steady approach, gaining traction over a season or years before icon status is awarded. Now, the Saint Laurent Simone bag has taken a different tack. Insiders have already got their hands on the pre-order style, and across the globe, the most elegant dressers are carrying the Simone bag on repeat.

Before its official launch, the Simone has cemented itself as the bag of autumn 2026, but true to Saint Laurent form, we predict this won’t be a one-season wonder. Nestling itself alongside the likes of the Sac de Jour and the Icare, the House’s carefully curated designs are always injected with a timeless appeal, attention to detail and craftspersonship that withstands moving trends, and even sets them.

For autumn 2026, the flap bag form has returned in a big way, and in line with this, the Simone presents a flap silhouette in an envelope shape, inspired by Monsieur Saint Laurent’s personal letters and envelope pouches of the 1970s and 1980s. Elongated straps add to the refined look, finished simply with the Double Cassandre motif to nod to its luxury origins. Inside, two pockets sit alongside a zipped pocket to keep your essentials close at hand, whilst a magnetic closure keeps the streamlined look of the bag in place. This may be a new addition to the brand’s handbag lineup, but it feels so signature that I just know it's set to be a longstanding favourite, even before its official release.

The campaign imagery sees models pairing the bag with intricate lace dresses, but the fashion crowd is already proving that this is a bag that moves through the day. The spacious interior, whether you're opting for the medium or large size, is big enough for daily essentials, naturally pairing with jeans and a leather jacket for Lila Moss, or a light trench and minidress for Bella Hadid.

And it's not just these two style icons who have tapped into the bag of the moment. Amelia Gray carried the sleek black leather style with cuffed jeans and loafers during Paris Fashion Week, whilst Anya Rubik leaned into a monochromatic white look, letting the black Simone bag be the punchy finishing touch.

With inherent poise, practicality and luxury, it’s no wonder that fashion insiders are already selling out this pre-order Simone bag. If you’re ready to invest in an It bag that will be treasured for years to come, I’d recommend joining the list, as this one is already moving fast.

Shop the Saint Laurent Simone Bag

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September is a busy time of year for almost all of us, as summer holidays begin to feel like distant memories and the daily grind of work, school and commitments finds its rhythm. For one of the world's most in-demand models, though, September is a whirlwind like no other. As summer bleeds into Fashion Month, Bella Hadid is suddenly sweeping between cities for a flurry of fashion-week-adjacent events. Naturally, staying comfortable whilst navigating the chaos is of the utmost importance, which is why I wasn't surprised to see Bella swap her usual slingbacks and loafers for a comfortable pair of trainers. What did surprise me, however, was that she skipped the ubiquitous Nikes and Adidas in favour of an under-the-radar pair from a brand I'm sure many people won't have heard of yet.

Sidestepping the big names, Bella stepped out in a pair of dark chocolate-brown and black trainers from Vivaia. Wearing the Square-Toe Jogger Sneakerinas (£147), she styled them with knee-grazing black socks, an LBD, a single-breasted jacket and the Saint Laurent Simone, a new envelope-style maxi suede bag, for a chic, off-duty look.

For a relatively new label competing with behemoths like Nike and Adidas, Vivaia's adoption by Bella—alongside celebrities including Kelly Rutherford and Anne Hathaway—is particularly notable. Whilst the established sportswear giants tend to give their trainers a distinctly sporty edge, many of Vivaia's pairs blur the line between trainers and ballet flats, with delicate silhouettes, subtle satin finishes and, in some styles, ribbons in place of traditional laces.

Essentially, they're a comfortable alternative to ballet flats that feel more polished than your average trainer. If you're tempted, read on to shop the exact trainers Bella was spotted in, as well as discover my edit of the best Vivaia trainers to shop now.

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Fall is here. You can feel it in the crisp air, the earthy scent of the leaves, the return of woody perfumes, and, naturally, pumpkin spice in almost every coffee shop. That can only mean one thing: it's time to stop thinking about your fall wardrobe and actually start shopping for it. Most importantly, it's time to focus on the shoes that will carry you through the season. Loafers are quintessential fall shoes, but I want to talk about boots—the color and silhouette you should prioritize. I don't make the rules, but Bella Hadid does, and this week she declared that chocolate-brown knee-high boots are a must in an It girl's fall 2026 rotation.

In true Hadid fashion, she was photographed in NYC wearing a chic outfit that has fashion people buzzing. While shopping in Tribeca, she wore a tan single-breasted, mid-length jacket over an orange quarter-sleeve minidress, paired with chocolate-brown knee-high boots. She accessorized with a red check-print headscarf, oversize sunglasses, and a large brown tote bag.

While the boots may have been chosen to complement the bag so the rest of the look would stand out, for me, it did quite the opposite. My eyes went straight to the shoes. There's something undeniably sleek about the pointed toe, stiletto heel, and close-to-the-leg fit—a combination that's timeless yet of-the-moment. But what really sold me was the simplicity around the top of the boot. Without any gold or silver hardware, the buckle details felt refined and subtly vintage, giving the boots a worn-in, old-school appeal without looking dated.

Hadid has a knack for turning any fashion item into the next thing everyone wants to wear, and this look is no exception. Between the chocolate-brown color, sleek knee-high silhouette, and effortless styling, she's making a convincing case for the boot trend that will define fall 2026. That said, keep scrolling to shop the best chocolate-brown knee-high boots to get the Hadid-approved look.

The Boot Trend on Bella Hadid

On Bella Hadid: Sergio Rossi boots; Staud Maude Leather Carryall Bag ($695); Side Eye NYC 1225 Madison Ave Sunglasses ($290)

Get Bella Hadid's Look

Shop Chocolate Brown Knee-High Boots

As fashion editors, it's our job to notice when something starts popping up, and that's what happened with the luxury eyewear brand Side Eye. I first heard about it through a PR contact, who invited me to the launch event this past May for a look at their first collection. Since then, in less than a year from its start, I've watched them rapidly grow.

First, my colleague, associate features editor Ana Escalante, sent me a link to their sporty 223 Butler St sunglasses at the end of May saying: "Your vibe." Little did I know how much I'd continue to see them from that point on. Next, I saw Senior Fashion Editor Anna LaPlaca wearing the exact same ones at the office. As I followed Side Eye on Instagram over the past few months, I quickly realized their growing popularity, particularly among celebrities, with posts of Laura Harrier and Vittoria Ceretti. Then, this month, Kendall Jenner and Kaia Gerber were each spotted in the Butler pair, and this past Wednesday, Bella Hadid wore another style called 1225 Madison Ave, adding to their growing list of fans.

The co-founders behind the label, Leila Merz and Athina Rickmers, met while studying at Columbia Business School, where they identified a gap in the market: where was the in-between of low-quality, mass-market options and overpriced, logo-driven luxury brands? It was that question that made them decide to create their own line based on timeless design, craftsmanship, and fair pricing.

Below, see my conversation with Merz and Rickmers, and shop the sunglasses.

What were each of your backgrounds and trajectories leading up to Side Eye, and how did you get interested in sunglasses?

Leila Merz: Athina and I met on the subway, on the first day of orientation day at Columbia Business School. I had worked in tech at Amazon and T-Mobile before and always felt drawn to the world of fashion. We became friends immediately and quickly realized that we both had a great passion for sunglasses. They're a relatively small investment, yet have such an impact to completely change your look, your mood, and sense of confidence. You put on a pair and immediately feel like a different version of yourself.

Athina Rickmers: My background is strategy consulting. I had worked out of Stockholm before across different Industries and learned how to use creativity to reinvent business models and products. I'd always wanted to build something of my own, and I've always been visually driven, drawn to fashion and branding. Sunglasses felt like the perfect product because they're both—deeply personal and incredibly expressive. Often the very first thing people notice about someone. Yet it felt like there was still a real space in-between inexpensive, trend-led, mass-market eyewear (often made in China) and traditional luxury brands with huge markups driven largely by the licensed logo. Leila and I saw an opportunity to create something more personally and beautifully made, distinctive, and luxurious, without the conventional luxury markup.

I’d love to hear more about starting Side Eye.

LM: We came from different professional backgrounds, but connected immediately over a shared love of fashion, a similar sense of humor, similar ambitions, and a common perspective on style and branding. We kept coming back to the same question: why do so many beautifully designed products either come at inaccessible prices with big logos, or compromise on quality? The idea for Side Eye grew naturally out of our friendship. We kept returning to the idea of building something that reflected how we wanted to live and work—seriously ambitious, but never taking ourselves too seriously.

AR: The name captured that mindset perfectly. Side Eye is about doing your own thing, pursuing what you believe in, and giving negativity and outside noise a side eye rather than your energy. It was a phrase and an attitude between us long before it became a brand. Once we started looking closely at eyewear, we realized there was a genuine gap in the market. We wanted the quality, craftsmanship, and feeling of a luxury frame, but with more transparency and a more honest price. As we mentioned, sunglasses have the power to transform your look—so you don't just want to own one pair, you want several—but that shouldn't mean compromising on quality. From there, we started speaking with designers and travelled to Italy to speak to independent Italian manufacturers, learning every part of the process, and slowly turning the idea into a real brand.

What are some of your references and inspirations for the brand and designs? Could you give an in-depth overview of your process?

LM: Our references come from a lot of places such as archival fashion imagery, cinema, vintage photography, and of course the people and places we see around New York. We're drawn to men and women who have a very individual sense of style, people who might pair something polished with something unexpected, and never look overly styled. We're not interested in designing around a single micro-trend. We look for shapes that feel familiar but have something slightly unusual about them, whether that's the proportion, the thickness of the acetate, the angle of the lens, or a subtle detail in the silhouette.

AR: New York is always our starting point. The city is full of contrasts—polished and raw, nostalgic and forward-looking, understated and theatrical—and we try to capture some of that tension in every design. Our process is very collaborative. It often begins with a feeling or a person rather than a technical sketch—how we want someone to feel when they put on the frame, and where we imagine them wearing it. From there, we gather references and work closely with our designer to translate that mood into a silhouette. We refine every element through multiple rounds of drawings, prototypes, and fittings, and pay particular attention to proportion, because a difference of just a few millimeters can completely change how a frame sits on the face. Then we work with independent Italian artisans on the acetate, lenses, construction, and finishing. Quality is one of the most crucial values to us, central to the whole process: the frames are handmade in Italy, and we use Zeiss lenses. The aim is to create pieces that feel distinctive immediately, but remain relevant long after a particular season.

Each of the frames is named after a New York address, referencing your favorite places and creating a sort of map around the city. Can you share the significance behind each one?

LM: The addresses turn the collection into a personal map of New York. Each one is tied to a memory—a friendship between Athina and me, a formative period, a nostalgic moment, or simply a feeling we associate with a particular part of the city. Most of the time, they're not the obvious, hyped spots—more our own side-eye tips. We loved the idea that each frame could carry a small piece of our New York story, rather than just being given an arbitrary product name.

AR: Each address has its own character, reflected in the frame: 141 Waverly Place is the coffee shop where we first had the idea to actually build Side Eye, on the iconic bench outside, where we'd spend hours planning out our work together. It was our first design, and part of our limited-edition collection: bold, glamorous, and slightly nostalgic, so the address felt like a natural match. 52 Grove Street is tied to our Friday-night aperitivo before heading out. It captures the intimate, timeless feeling of the West Village, and became the name for a frame that feels classic but still very current. 223 Butler Street represents our nights out in Brooklyn, the only commute either of us thinks is worth making. The frame is confident, strong, and a little more directional, reflecting the energy we associate with that part of Brooklyn. 1225 Madison Avenue is tied to our Sunday ritual, commuting all the way uptown for our favorite frozen yogurt, rain or shine, regardless of the season. It's something we looked forward to every week. The frame has a polished, elegant quality that reflects that more refined, uptown side of New York. As the collection grows, the map will keep expanding, with places that mean something to us and to the wider Side Eye community, and a way to keep sharing our tips with them.

If you had to describe the style of each pair, or the person who might wear each one, what would you say?

LM: We never want to prescribe exactly who should wear a frame. What we love is seeing the same pair interpreted completely differently by different people. That said, each style does have its own personality.

AR: 141 Waverly Place is bold, glamorous, and unapologetic. It has a cinematic quality, for someone who enjoys making an entrance. 52 Grove is timeless, effortless, and quietly confident. An everyday frame for someone whose style feels natural rather than overly considered. 223 Butler Street is black tie or a night out, either works. Strong, modern, and slightly edgy, for someone with an individual point of view who isn't afraid of a more directional silhouette. 1225 Madison Avenue is polished, elegant, refined and maybe a little dramatic. Uptown in feeling, but with enough character to keep it from tipping into traditional.

I'd love to hear more about the designer you work with. I think you mentioned that they had previously been at Tom Ford?

LM: We work closely with Marco Benetti, who was actually the very first designer of Tom Ford Eyewear. That experience gave him an exceptional understanding of proportion, construction, and the small details that make a frame feel truly luxurious.

AR: What makes the relationship work so well is that it's genuinely collaborative. Leila and I bring the concept, the frame shape, the lens tint, the brand world, the customer perspective, the references, the emotional direction and Marco brings deep technical knowledge of eyewear design. Our ideas aren't simply handed over to be executed. We go back and forth on every detail, from the initial silhouette and lens shape to the thickness of the acetate and how the frame sits on the face. Combined with the expertise of our independent Italian manufacturers, that collaboration lets us create something with the quality and precision of traditional luxury eyewear, while still feeling unmistakably Side Eye.

What is the best piece of advice you received, or the most important thing you learned, at Columbia Business School?

LM: One of the most valuable lessons was that you rarely feel completely ready before starting something important. At a certain point, you have to move past analysis, trust your judgment, and learn by doing. Building Side Eye alongside the MBA made that lesson very real.

AR: For me, it was learning that the people you build with matter just as much as the idea itself. Columbia gave us frameworks for strategy and finance, but its greatest impact was bringing Leila and me together. It also taught me to get more comfortable asking for help, whether from the community of students and faculty around us, or from industry leaders in New York's fashion world. So much of building a company depends on relationships, generosity, and being willing to admit what you don't yet know.

Which pair of your sunglasses would you say is the most "you"?

LM: For both of us, we wear every frame in rotation—but we each go through phases with our favorites. For me, it's 223 Butler. I love it because I can wear it running or with a black-tie dress—it's that versatile. It's the pair I put on without thinking, and it still gives every outfit a point of view.

AR: I'd choose 1225 Madison Avenue, because it's so classy but still cool. I tend to gravitate toward frames that feel timeless at first glance but have something a little unexpected about them. That balance feels very me, and very Side Eye.

You've had quite a few celebrity fans so early on, from Kaia Gerber to Kendall Jenner. How has it felt seeing your pieces on them, and how did that come about?

LM: It's been surreal. We're still such a young brand, so seeing someone we admire choose to wear one of our designs is incredibly validating. The most exciting part is that the frames don't disappear on the person wearing them—they become part of that person's own style.

AR: A lot of those moments have come through a combination of relationships, stylist pulls, and organic discovery. We love working with stylists, because their feedback and direction mean a great deal to us. Seeing people like Kaia Gerber and Kendall Jenner wearing Side Eye has been a genuine "is this really happening?" moment. But beyond the visibility, it's meaningful because these are women with access to virtually every eyewear brand in the world, knowing they chose ours gives us enormous motivation. It's also introduced Side Eye to people who might never have discovered us otherwise, which can make a real difference for an independent brand at our stage.

Is there anything you can share about what's coming up next for the brand?

LM: We're focused on growing thoughtfully. That means expanding the collection without losing the clarity of the brand, continuing to work with exceptional Italian manufacturers, and developing new silhouettes that add something genuinely different to the current range. We’re also building Side Eye's physical presence through carefully selected retail partners, pop-ups, and experiences in New York, Europe, and other key markets. Community will remain a major focus for us, we want people to experience Side Eye as more than an eyewear label, and we believe that's something missing from the landscape right now. Bringing the community together is a big part of that too. There are new addresses, new colorways, and collaborations in development, but we want every release to feel intentional. The long-term vision is to build a global eyewear brand rooted in New York: beautifully made, culturally relevant, and confident without ever taking itself too seriously and never losing its focus on quality.

Shop Side Eye Sunglasses

223 BUTLER ST

1225 MADISON AVE

141 WAVERLY PL

52 GROVE ST

From sheer capri pants to sculptural shoes, Bella Hadid has never been afraid to gamble on experimental fashion trends. Her latest jewelry choice, however, is anything but risky—in fact, it's managed to stay relevant for 50 years. I'm talking, of course, about Chopard's Happy Diamonds collection, which features free-floating diamonds that move with the wearer.

This week in New York City, Hadid styled a Valentino S/S 96 vintage minidress with Chopard's new Happy Diamonds Icons Pendant Necklace ($6730) and Happy Hearts Pendant ($18,100). "I grew up with this idea, first expressed by my mother, that diamonds are happier when they are free," said Caroline Scheufele, co-president and artistic director of Chopard. "This deeply poetic vision has never left me. Over the years, I have continually reinterpreted it, exploring new forms and proportions, while preserving that essential sense of movement and joy. With these new creations, we wanted to return to a certain purity of line, while giving the diamonds even more space to move, to live, and to resonate with their wearer."

Hadid, a Chopard ambassador since 2024, was on hand to celebrate her latest campaign and the brand's new in-store exhibition at its Fifth Avenue boutique. Open to the public from September 18 to 20, the exhibition offers a comprehensive look at the evolution of the Happy Diamonds collection since 1976.

"It is the first time that such a wide-ranging selection of historical pieces, dating from the 1970s through the 1990s, is displayed alongside the maison's newest designs, including Happy Sport the First, a faithful reinterpretation of the groundbreaking 1993 design, and new Happy Diamonds rectangular pendants, reimagining an iconic design through a sleek geometric silhouette," Chopard explained in a statement. Scroll down to see and shop what Bella Hadid wore to preview the exhibition this week.

On Bella Hadid: Valentino S/S 96 minidress; Chopard Happy Diamonds Icons Pendant Necklace ($6730) and Happy Hearts Pendant ($18,100)

Shop Her Jewels

Bella Hadid's New Campaign

Happy Ugg season to all who celebrate. You and your feet made it through many long months of flip-flops, both wedge heeled and flat. It's now time to submerge them in sheepskin, just as Bella Hadid did in NYC this week. If you're wondering how to make the Ugg boots you already own look fresh, I highly suggest following Hadid's lead.

The boots Hadid chose were the Ugg Classic Ultra Mini Boots, a style that's retained its popularity since being released in 2020, and she made them look as fresh as ever, thanks to the outfit she wore upon arrival in the city. So what do you need to re-create the outfit to wear with Uggs now and into 2027? (Yes, it's that good.) Well, you might already own most of the classic pieces she opted for. For starters, Hadid wore a pair of straight-leg, high-rise blue jeans. On top was a collared bomber jacket in a neutral medium brown worn over a plaid button-down and graphic T-shirt. Of course, on her feet were the aforementioned Ugg boots with white socks. As for accessories, she chose oval sunglasses, a two-tone baseball cap, and what's sure to be the Coach It bag of fall 2026—the Alter/Ego Slouchy Shoulder Bag.

Yes, this is a lot of pieces, but in the interest of simplifying things, I'd say the main items are the bomber jacket, plaid shirt, and boots, and you're free to accessorize and layer as you see fit. If you'd like to re-create Hadid's look from head to toe, keep scrolling to shop everything you need, along with some of the trendiest Ugg boots on the market.

The Ugg-Boot Outfit on Bella Hadid

On Bella Hadid: Coach Alter/Ego Slouchy Shoulder Bag ($295); Ugg Classic Ultra Mini Boots ($165)

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Shop More Trendy Ugg Boots

Fashion trends come and go, but Uggs? They're forever. At least in the 21st century.

Bella Hadid has already broken out her go-to "boots with the fur" this year, opting for the Ugg Classic II Tall Boots ($225). Paired with a pink knit sweater duster and purple embroidered pajama bottoms, these quintessential Uggs perfectly suited her laid-back loungewear look.

While the Ultra Minis and Tasman Slippers have gained popularity in recent years, we're pleasantly surprised to see the familiar boots that were everywhere in the early 2000s making a comeback. They perfectly suit the Y2K vibe (yes, you can still wear them with leggings). If the assignment calls for comfort or peak 2000s chic, you can bet that we're building the entire outfit around these iconic boots.

No matter which style of Uggs speaks to you, one thing is for certain: the soft, shearling shoes are about to be everywhere. Keep scrolling to shop Bella Hadid's exact Uggs, plus several more pairs we're eyeing for fall.

On Bella Hadid: Ugg Classic II Tall Boots ($225)

Shop Our Favorite Uggs for Fall and Winter

Leggings are meant to be an easy, modern closet staple, but even seasoned dressers often struggle to style them in ways that keep them feeling fresh. The good news is that celebrities in their 20s and 50s are wearing an affordable accessory to elevate legging-and-sneaker outfits—scrunchie socks, also known as slouchy socks. Case in point: Jennifer Lopez's recent ensemble.

This week, J.Lo was spotted in L.A. leaving a workout. For the occasion, she wore a black boatneck tee with high-waisted black leggings and chunky white sneakers. To make her simple legging-and-sneaker outfit feel directional, she added slouchy white socks.

You might consider this sock style dated because it was popular in the 2010s and early 2020s, but it's actually always been in. Beyond J.Lo, who wears slouchy socks frequently with her activewear, Bella Hadid is a fan. She's proven their versatility and agelessness, styling them with everything from black leggings and Salomon sneakers to a midi skirt and Nike sneakers and even a sporty jacket, shorts, and Ugg boots.

If you're eager to take inspiration from J.Lo and Hadid, read on to discover the best scrunchie socks.

Shop Slouchy Socks

If you want to ready your wardrobe for a stylish season ahead, can I make one small suggestion? Instead of defaulting to jeans every day, take your cues from some of the most stylish people out there, Bella Hadid included, and inject a little more energy into your everyday looks with the red trouser trend.

An unfussy wardrobe addition, red trousers work with all the basics you’d typically reach for with jeans—basic white T-shirts and everyday tanks—but look just as good with autumn favourites, grey knits and black cardigans included. The real difference is that instead of fading into the foundation of an outfit, that punchy red hue energises a look, making simple, throw-on outfits feel far more considered.

Shaping up to be one of autumn’s most impactful trends, I’ve spotted chic pairs cropping up across the new-in sections of some of the buzziest names, from Reformation, Staud and With Nothing Underneath to high-street favourites including Zara and M&S.

Read on to shop my edit of the best pairs below.

Shop Red Trousers:

The trend cycle has been noticeably condensed in recent years, compressing years- or decades-long movements into monthlong micro-moments that lose steam as fast as they're conjured. We see it across fashion and beauty, but one category that never seems to change as swiftly as the latest TikTok makeup aesthetic or Pinterest fad is hair. Hairstyles still move at a slower pace. After all, people usually change up their mane seasonally for a fresh start more than anything. But there's one hairstyle we beauty editors have been keeping our eyes on as it gains momentum, and that, my friend, is bangs.

Whether you've watched in awe or horror as Y2K side bangs began to reenter the style stratosphere or pined after Daisy Edgar-Jones's cool-girl curtain bangs, it's hard to ignore the onslaught of fringe inspiration we've seen over the last few years. When I started looking closer at the tastemakers who define future fashion moments, one thing became clear: Feathered, flippy whisper fringe is the next biggest hair trend on the horizon, and celeb hairstylists would have to agree.

What Is A Whisper Fringe?

In short, whisper fringe is the piecey curtain bangs you've likely seen on celebs as of late—the longer kind that you can swoop away from the face like Miley Cyrus and Zoë Kravitz or full-send Gen Z side bangs à la Bella Hadid and Mika Abdalla.

"I like to think of this as the noncommittal bang," celebrity hairstylist and brand founder Benjamin Mohapi tells Who What Wear. "It's so versatile. You kind of have it, but you can also kind of don't. It's perfect for a world where constant reinvention is the norm and attention spans are so limited." Whether worn as feathery, light curtain bangs or piecey side bangs, these face-framing snippets allow you to reinvent your fringe every single day—a necessity for the fashion-forward folks who yearn to stay ahead of the curve.

"I feel like 2026 has really been the year of the curtain fringe," says celebrity hairstylist Marylle Koken. Whilst the stylist doesn't expect this trend to go anywhere just yet, she does see people taking a lighter approach to the cut rather than going for a Dakota Johnson–thick shear. "This autumn, we're going to see clients become a little more daring. The fringe is becoming softer, more personalised, and really tailored to each person's face shape and natural texture," she explains. "What I'm seeing behind the chair is that clients aren't asking for one trend anymore. They want a haircut that works for them."

Forget about cut-and-dry trends. Real clients want high-functioning versatility that works for their day-to-day lives, which means finding a low-maintenance style that suits their personal taste. "It's less about creating a perfect blowout and more about creating a beautiful shape that enhances how their hair naturally moves," Koken adds. "That's where, I think, fringe is heading this autumn: more customised, more effortless, and designed to work with the person instead of against them."

Soft Swoops and Side Bangs

Whilst millennials may style whisper fringe like curtain bangs, Gen Zers are taking things a step further by swooping their wispy bangs over to one side—paying homage to the early aughts. (Millennials aren't quite ready to revisit them yet.) "I think the move to the side is long overdue," muses Mohapi. "Playing with bangs, no matter how slight, is a great way to start reframing the face." They can be as whisker thin as Kravitz's romantic tendrils and still make an impact.

If you crave a more voluminous look, take a page out of Abdalla's book. The Off Campus star wore her thick curtain bangs pulled and pinned to the side in a messy-chic updo fashioned by celebrity hair and makeup artist Ruby Neves, and I've never saved anything to my autumn hair board faster. Mohapi, for one, is all for the voluminous-bangs movement.

"As soon as the bangs come into focus, you can start flipping the top over and giving yourself more volume without changing the overall look," says Mohapi. Think round-brushing the opposite way for extra volume or pinning them where necessary, like Abdalla. "Once autumn takes hold, we'll start to see more side sweeping and flipping, but bangs will continue to be worked into the look," he adds.

Koken thinks that there are simpler, more personal reasons driving this trend: People want styling options that will give them their time back in the morning. "Some people are growing out a heavier fringe and naturally transitioning into something softer. Others want the versatility of still having a fringe without committing to a full, blunt bang," she explains. "The thinner, piecier fringe gives you options. You can wear it parted in the middle, sweep it to the side or tuck it away depending on your mood." In short, people want styles that feel easily adaptable rather than a high-maintenance cut that requires daily blow-dries, rollers, and hair spray.

Shop Products to Style Whisper Fringe

The trend cycle has been noticeably condensed in recent years, compressing years- or decades-long movements into monthlong micro-moments that lose steam as fast as they're conjured. We see it across fashion and beauty, but one category that never seems to change as swiftly as the latest TikTok makeup aesthetic or Pinterest fad is hair. Hairstyles still move at a slower pace. After all, people usually change up their mane seasonally for a fresh start more than anything. But there's one hairstyle we beauty editors have been keeping our eyes on as it gains momentum, and that, my friend, is bangs.

Whether you've watched in awe or horror as Y2K side bangs began to reenter the style stratosphere or pined after Daisy Edgar-Jones's cool-girl curtain bangs, it's hard to ignore the onslaught of fringe inspiration we've seen over the last few years. When I started looking closer at the tastemakers who define future fashion moments, one thing became clear: Feathered, flippy whisper fringe is the next biggest hair trend on the horizon, and celeb hairstylists would have to agree.

What is whisper fringe?

In short, whisper fringe is the piecey curtain bangs you've likely seen on celebs as of late—the longer kind that you can swoop away from the face like Miley Cyrus and Zoë Kravitz or full-send Gen Z side bangs à la Bella Hadid and Mika Abdalla.

"I like to think of this as the noncommittal bang," celebrity hairstylist and brand founder Benjamin Mohapi tells Who What Wear. "It's so versatile. You kind of have it, but you can also kind of don't. It's perfect for a world where constant reinvention is the norm and attention spans are so limited." Whether worn as feathery, light curtain bangs or piecey side bangs, these face-framing snippets allow you to reinvent your fringe every single day—a necessity for the fashion-forward folks who yearn to stay ahead of the curve.

"I feel like 2026 has really been the year of the curtain fringe," says celebrity hairstylist Marylle Koken. While the stylist doesn't expect this trend to go anywhere just yet, she does see people taking a lighter approach to the cut rather than going for a Dakota Johnson–thick shear. "This fall, we're going to see clients become a little more daring. The fringe is becoming softer, more personalized, and really tailored to each person's face shape and natural texture," she explains. "What I'm seeing behind the chair is that clients aren't asking for one trend anymore. They want a haircut that works for them."

Forget about cut-and-dry trends. Real clients want high-functioning versatility that works for their day-to-day lives, which means finding a low-maintenance style that suits their personal taste. "It's less about creating a perfect blowout and more about creating a beautiful shape that enhances how their hair naturally moves," Koken adds. "That's where, I think, fringe is heading this fall: more customized, more effortless, and designed to work with the person instead of against them."

Soft Swoops and Side Bangs

While millennials may style whisper fringe like curtain bangs, Gen Zers are taking things a step further by swooping their wispy bangs over to one side—paying homage to the early aughts. (Millennials aren't quite ready to revisit them yet.) "I think the move to the side is long overdue," muses Mohapi. "Playing with bangs, no matter how slight, is a great way to start reframing the face." They can be as whisker thin as Kravitz's romantic tendrils and still make an impact.

If you crave a more voluminous look, take a page out of Abdalla's book. The Off Campus star wore her thick curtain bangs pulled and pinned to the side in a messy-chic updo fashioned by celebrity hair and makeup artist Ruby Neves, and I've never saved anything to my fall hair board faster. Mohapi, for one, is all for the voluminous-bangs movement.

"As soon as the bangs come into focus, you can start flipping the top over and giving yourself more volume without changing the overall look," says Mohapi. Think round-brushing the opposite way for extra volume or pinning them where necessary, like Abdalla. "Once fall takes hold, we'll start to see more side sweeping and flipping, but bangs will continue to be worked into the look," he adds.

Koken thinks that there are simpler, more personal reasons driving this trend: People want styling options that will give them their time back in the morning. "Some people are growing out a heavier fringe and naturally transitioning into something softer. Others want the versatility of still having a fringe without committing to a full, blunt bang," she explains. "The thinner, piecier fringe gives you options. You can wear it parted in the middle, sweep it to the side, or tuck it away depending on your mood." In short, people want styles that feel easily adaptable rather than a high-maintenance cut that requires daily blow-dries, rollers, and hair spray.

Shop Products to Style Whisper Fringe

As a beauty editor, I know just how much influence a celebrity can have over this season's biggest hair colour trends, especially when it comes to Bella Hadid. When the star debuted her honey blonde hair colour in 2025, we suddenly saw everyone opting for this warm, multi-dimensional shade. However, in her latest Instagram post, it seems Hadid has switched things up slightly, opting for a sandy-blonde hue that, in my opinion, is the perfect late-summer hair colour to see you through August and beyond.

This month can be a tricky time for hair trends, with summer slowly coming to an end but autumn not quite beginning. As someone who always opts for blonde balayage during the warmer months, it feels far too soon to be getting the dark brown hair dye out, but it also doesn't feel quite right to go even lighter. Hadid's transitional hair colour feels like the perfect option, sitting somewhere in between a light brown and golden blonde, with smudged roots that only add to the late-summer appeal.

Bella Hadid's Sandy Blonde Hair

Bella Hadid showed off her sandy blonde hair colour on a shoot with Alo.

The best bit about this trend? It's surprisingly low maintenance. Yes, if you have naturally darker hair, then you will need to opt for some sandy blonde balayage, but thanks to the lighter brown roots, you don't have to worry about booking in for highlights every few weeks. Result.

To keep it feeling summery, I highly recommend pairing the hair colour trend with some beachy waves, just like Bella.

I do not doubt that we are about to see sandy blonde hair everywhere this season. If you're thinking about recreating the look, I've linked some of my favourite products below, from shampoos and conditioners to keep your colour looking fresh, alongside my go-to styling products to get that beachy finish. You are welcome.

Shop the Best Products for Sandy Blonde Hair

Not polka dots, not stripes—this summer's chicest print trend is probably already hanging in your wardrobe. Timeless, elegant and feminine, floral cotton dresses are back at the forefront for the season, and Bella Hadid is leading the charge.

Spotted wearing the pretty print not once but twice, Bella eschewed the sporty aesthetic that's steadily gathered momentum this season, instead leaning into a classic print that always feels apt when the weather warms.

Whilst floral dresses return every spring and summer, this year's offerings feel especially irresistible. With Dôen leading the way with its signature romantic cotton styles, and high-street favourites including Marks & Spencer, Zara and H&M embracing the trend too, there are elegant options at every price point.

Pretty without feeling overly precious, and effortless enough to wear from now through early autumn, a floral dress is a timeless investment you'll reach for year after year. Scroll on to shop my edit of the best floral-print dresses to buy now.

Shop Cotton Floral Dresses:

Dressing for the peak of summer is no easy feat—and if you're hoping to maintain an air of elegance through a heatwave, it becomes all the more challenging. But if my years in the fashion industry have taught me anything, it's that navigating the season's hottest days becomes significantly easier with the help of a throw-on dress trend that chic French women—and, as I've recently noticed, Bella Hadid—always return to.

Lightweight, airy and polished, cotton minidresses are the heatwave hero I'm recommending to everyone right now. Just this week, Bella Hadid was spotted lounging on a sofa in a white cotton minidress featuring delicate ruffled sleeves and an elegant scoop neckline. Styled with pink lace mules, layered jewellery and a bottle of Orabella perfume in hand, her romantic look felt elevated in the least fussy way.

Breathable and lightweight, with a body-skimming silhouette that allows for plenty of airflow, cotton minidresses offer the kind of comfort that's essential during a heatwave.

Whilst this trend is certainly not new, these throw-on dresses do feel more relevant than ever this season. With cult labels such as Dôen and If Only If—both known for their romantic, gauzy cotton designs—embracing shorter hemlines, there's an abundance of chic options to choose from.

Inspired to approach summer dressing the Bella Hadid way? Scroll on to discover the cotton minidresses I recommend right now below.

Shop Cotton Minidresses:

When it comes to vacation style, few do it better than Bella Hadid. Whether she's strolling through the streets of Italy, lounging along the French Riviera, or exploring a coastal European town, her outfits always strike the perfect balance between effortless and elevated. The good news? You don't need a designer budget to re-create the aesthetic. This summer, there are plenty of affordable finds that capture the same relaxed, fashion-forward energy—all ringing in under $100.

Hadid's vacation wardrobe is built on timeless warm-weather staples with a cool-girl twist. Think breezy cotton and linen dresses, vintage-inspired sandals, sleek sunglasses, and woven accessories that look like they came straight from a luxury resort boutique. The formula is simple yet incredibly chic, relying on versatile pieces that feel polished without trying too hard. It's the kind of wardrobe that works just as well for sightseeing as it does for a long lunch overlooking the water.

If you're looking to refresh your summer closet, consider this your shortcut to Bella Hadid–approved style. From easy dresses you'll wear on repeat to elevated accessories that instantly make an outfit feel more expensive, these affordable picks deliver the European vacation vibe without the designer price tags. Ahead, shop the under-$100 pieces that make re-creating her signature look surprisingly attainable.

The key vacation piece: White sunglasses

The key vacation pieces: Gingham top and bottoms

The key vacation piece: Oversize button-down shirt

The key vacation piece: Brown maxi dress

The key vacation piece: Strapless bikini

The key vacation piece: Sheer white set

The key vacation piece: Silk button-down shirt

The key vacation piece: Plaid oversize button-down shirt

The key vacation piece: Bucket hat

The key vacation piece: Baby tee

The key vacation piece: White one-piece swimsuit

The key vacation piece: Ruffle top

The key vacation piece: Pink bikini

The key vacation piece: Linen pants

The key vacation piece: Sporty one-piece swimsuit

It may seem premature to say the European summer has already begun, but it's true. Every year, the Cannes Film Festival serves as the unofficial kickoff to the season, especially when attendees like Bella Hadid descend on the French Riviera, spending their days yachting on the Mediterranean in chic outfits and setting the tone for what everyone will wear in the months ahead. This year, one trend she's making a compelling case for is the one-piece swimsuit.

Hadid didn't just wear one one-piece swimsuit in Cannes—she wore several. The first was a burgundy striped style with blue contrast trim from Prada. It featured long, thin straps and a low back, which she paired with white sunglasses. The second was sportier—a wide-strap blue silhouette with a black graphic design, which she paired with retro sunglasses. And last but not least was a vintage Pucci halterneck style with ruffle-trimmed shorts.

While classic bikinis will always have their place, there's something undeniably chic about a one-piece right now. The silhouette feels polished yet sexy, offering a more refined take on swimwear without sacrificing style.

Even if a trip to Cannes—or Europe in general—isn't on your summer itinerary, you can still channel Hadid's elegant Riviera aesthetic wherever you plan to soak up the sun. That said, keep scrolling to shop the best one-piece swimsuits of the season, including the Prada style she sported.

One-Piece Swimsuits on Bella Hadid

On Bella Hadid: Prada One Piece Interlock Jersey Swimsuit ($1250)

Shop the Best One-Piece Swimsuits

Capri pants have been steadily reclaiming their place in celebrity wardrobes lately. They can be styled in a million different ways, but there's one specific shoe trend that Hollywood prefers to wear them with. Just ask our June cover star Camila Mendes, who stepped out this week in capris styled with black high-heel open-toe mules—an elegant combination that made the nostalgic pants feel polished rather than cutesy. Bella Hadid and Tessa Thompson are also fans of wearing the exact pant-and-shoe pairing, so you know it's a good one.

Mendes is currently making the rounds promoting Masters of the Universe, the upcoming fantasy-action blockbuster in which she plays warrior captain Teela alongside Nicholas Galitzine's He-Man. Styled by Molly Dickson (one of our Who What Wear Editors in Residence), Mendes has been looking chic on recent red carpets wearing vintage dresses by Donna Karan, Roberto Cavalli, and more. I, for one, can't wait to see what she'll wear for the duration of her extremely stylish press tour. Until then, the outfit below will have to tide me over.

How Camila Mendes and Bella Hadid Wear Capri Pants and Black High-Heel Open-Toe Mules

Shop Similar Shoes to Wear With Capris

The rumors are true: Bootcut jeans are so back. All year, we've been reporting on the surprising comeback that the denim shape has been experiencing, including the non-boot shoes fashion people are wearing with them, the pretty tops that pair especially well, and the petite-friendly pairs our 5'1" editor recommends. I'd even go so far as to say that they're beginning to dethrone straight-leg jeans as the default style for when you feel like wearing jeans. Sure, it's a bold statement, but the reason I know they're here to stay is that bootcut jeans aren't merely a niche trend worn by the experimental 20-somethings among us. They're being universally adopted across ages and aesthetics.

Everyone from 25-year-olds on the Lower East Side to 40-somethings in Tribeca are adopting bootcut jeans into their everyday outfit rotations—with one key difference: the rise of your jeans. If you're a 20-something, you're far more likely to be wearing your denim low on the hips, but if you're, say, in your 30s or 40s (or 50s and 60s), you're probably opting for a high-rise fit. It's the classic generational divide. No matter how someone of any age dresses, you can always tell their birth year or, at least, decade based on where their jeans fall on their waist. Obviously, it goes without saying that you should wear whatever you like at whatever age you are, but this is just a pattern I couldn't help but notice.

For a visual guide to the low-rise versus high-rise divide, look no further than the below bootcut jeans outfits, from Bella Hadid to Rosie Huntington-Whiteley, and then shop my favorite pairs depending on your age—er, preference.

How People in Their 30s Style High-Rise Bootcut Jeans

How People in Their 20s Style Low-Rise Bootcut Jeans

Shop High-Rise Bootcut Jeans

Shop Low-Rise Bootcut Jeans