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                            <title><![CDATA[ Latest from Who What Wear in Beauty ]]></title>
                <link>https://www.whowhatwear.com/beauty</link>
        <description><![CDATA[ All the latest beauty content from the Who What Wear team ]]></description>
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                                                            <title><![CDATA[ I Think At-Home Manicures Are Incredibly Chic—These 25 Designer Nail Polishes Are Forever Staples ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Lately, I've been obsessed with at-home manicures. While I'm the first to admit that I could never mimic the precision of a professional nail artist, there's something so chic about taking a DIY approach. At least I think so. Whenever I sit down to do it, I think of similar scenes from old movies, TV shows, and rom-coms, in which the protagonist is hastily painting her nails before heading out the door. And since I truly believe it's a skill you can develop, I feel a sense of pride and satisfaction when I get the odd compliment on my manicure. "Thanks!" I say, "I did it myself!" </p><p>My personal nail polish collection has grown over the years, and these days, it contains timeless, designer shades. It might be girl math, but I'm saving money by skipping the salon, so I figure I can invest a little more in the shades I buy...especially if they're undeniably and timelessly stylish ones from high-fashion houses like Chanel, Dior, Gucci, and Hermès. Ahead, see a list of the classic designer nail polishes that will instantly elevate your at-home manicures.</p><h2 class="article-body__section" id="section-chanel"><span>Chanel</span></h2>        <div class="featured_product_block featured_block_standard" data-id="cd19ed50-cca2-11f1-a2c1-f1b49fd13afc">            <a href="https://www.chanel.com/us/makeup/p/179111/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Ballerina " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eWrUkzuJardFFTTv92Dft3.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Ballerina </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the designer nail polish I recommend the most (other than Chanel's iconic red shades, but more on those in a minute). Ballerina is a soft, pretty, pale pink. I consider it the foundation for any good designer nail polish collection. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19ec1a-cca2-11f1-bda8-cb8720f61101">            <a href="https://www.chanel.com/us/makeup/p/179151/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Pirate" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CCS2fCD5VoNueJbLKv7enY.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Pirate</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>In my opinion, every at-home nail polish collection needs a shade of cherry red. Chanel's Pirate has blue undertones, which explains why it's universally flattering.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19ecba-cca2-11f1-beb5-f77411abfb9c">            <a href="https://www.chanel.com/us/makeup/p/179147/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Incendiare" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZkS4yyF47xhNHSMBJPm5dY.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Incendiare</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Fiery red is my favorite. Chanel's Incendiare is on my nails more often than not.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19eb84-cca2-11f1-aa59-df087ae3c26f">            <a href="https://www.chanel.com/us/makeup/p/179155/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7CSpPBUxxp5QVMVyKjKPEH.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Beauty buffs might know this beautiful red-black nail polish used to be called Vamp, and it has a fascinating history (I suggest <a href="https://www.whowhatwear.com/chanel-vamp-nail-polish"><u>reading up on it</u></a>). It's an eternally chic shade for your fingers and toes, especially in the fall and winter. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="aa9f2212-cca8-11f1-9c03-3fa17b31e3e6">            <a href="https://www.chanel.com/us/makeup/p/179127/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Fugueuse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GQxzfiJLZ7uYWRMENWDTUP.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Fugueuse</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Navy blue screams sophistication, and Chanel's Fugueuse is my preferred choice.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19ee7c-cca2-11f1-9165-2be3b4394b0e">            <a href="https://www.chanel.com/us/makeup/p/179161/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Le Diable en Chanel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3KVxw4fMrMWjGZ7oDDPTx3.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Le Diable en Chanel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Le Diable en Chanel, or "the devil in Chanel," is a deep, classy, and glossy black. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-dior"><span>Dior</span></h2>        <div class="featured_product_block featured_block_standard" data-id="cd19f3a4-cca2-11f1-8c78-b33d65909627">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 007 Jasmin" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gw4rQHBHoHPatFL9mySEL9.jpg" alt="Dior, Le Vernis - 007 Jasmin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 007 Jasmin</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Every nail polish collection needs white. This creamy, snowdrop shade is my pick. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6e332270-ce2d-11f1-b653-1b651812d78a">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html?" data-model-name="Vernis - 100 Nude Look " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qzn5zJ9uY7odyyQBb3RADK.jpg" alt="Dior, Vernis - 100 Nude Look"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Vernis - 100 Nude Look </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect rosy-nude? Yes, please. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19eae4-cca2-11f1-8514-03e68bc03f84">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Vernis - 268 Ruban" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qDqrsN9ovdcJJjaoZJSr8V.jpg" alt="Dior, Vernis - 268 Ruban"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Vernis - 268 Ruban</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This pearly baby-pink is by far my most complimented Dior nail polish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f098-cca2-11f1-a9ca-f7bbff7d79bb">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Vernis - 513 J'adore" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X4pfyrMQ5rMuCLQWYkyoqY.jpg" alt="Dior, Vernis - 513 J'adore"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Vernis - 513 J'adore</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The glittery gold is inspired by Dior's iconic <a href="https://www.dior.com/en_us/beauty/products/j%E2%80%99adore-eau-de-parfum-C099800246.html">J'adore Eau de Parfum</a> ($185). </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f12e-cca2-11f1-bb6c-552efd45b1fb">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 999 Rouge" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TGTYXz88i3Gq778HGa5pxd.jpg" alt="Dior, Le Vernis - 999 Rouge"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 999 Rouge</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The iconic Dior red is a true forever staple for me. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f1ce-cca2-11f1-b4df-5bd59f8c0474">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 853 Rouge Trafalgar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q6cdMqnkfWcvxcmaeAEdth.jpg" alt="Dior, Le Vernis - 853 Rouge Trafalgar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 853 Rouge Trafalgar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This sophisticated raspberry shade looks just as good on toes as it does on fingers.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f264-cca2-11f1-ab79-27ff470bbd32">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 796 Denim" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ADmfbrE7tdWtg9sioPXjX3.jpg" alt="Dior, Le Vernis - 796 Denim"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 796 Denim</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Not quite navy, Dior's Denim is a slightly muted and super versatile shade of blue.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f30e-cca2-11f1-a6ec-d5f27f4469a0">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 902 Pied-de-Poule" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RzzD5dZosa8VmyAYeXvKf.jpg" alt="Dior, Le Vernis - 902 Pied-de-Poule"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 902 Pied-de-Poule</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The French term for houndstooth pattern, Pied-de-Poule is a rich, midnight blue.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-gucci"><span>Gucci</span></h2>        <div class="featured_product_block featured_block_standard" data-id="cd19f570-cca2-11f1-a68f-a959766f614a">            <a href="https://www.gucci.com/us/en/pr/beauty/beauty-makeup/716-lucy-baby-blue-vernis-a-ongles-nail-polish-p-66228799PRD9716" data-model-name="Vernis à Ongles Nail Polish - 716 Lucy Baby Blue" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/P9D5FKRMasuDqtD9juoPZG.jpg" alt="gucci, lucy baby blue"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Vernis à Ongles Nail Polish - 716 Lucy Baby Blue</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Gucci is my go-to for bold, vintage-inspired nail colors (or, as the brand puts it, "a yesteryear glamour allure"). I could wax poetic about every single shade, but Lucy Baby Blue is my all-time favorite. I wear the fresh, sky blue year-round. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f606-cca2-11f1-b77d-f5396e80b6e1">            <a href="https://www.gucci.com/us/en/pr/beauty/beauty-makeup/414-peggy-sunburn-vernis-a-ongles-nail-polish-p-66228799PRD9414" data-model-name="Vernis à Ongles Nail Polish - 414​ Peggy Sunburn​" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TGK57DYEocQA2yWHNFXA9N.jpg" alt="Gucci, Vernis à Ongles Nail Polish - 414​ Peggy Sunburn​"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Vernis à Ongles Nail Polish - 414​ Peggy Sunburn​</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Gucci uses the most delightful names. This one, Peggy Sunburn, is a burnt peach. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f6a6-cca2-11f1-b16e-3763455b2443">            <a href="https://www.gucci.com/us/en/pr/beauty/beauty-makeup/25-goldie-red-vernis-a-ongles-nail-polish-p-66228799PRD9025" data-model-name="Vernis à Ongles Nail Polish - 25 Goldie Red" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s3cZdG9ht5UcDDnmz47Hud.jpg" alt="Gucci, Vernis à Ongles Nail Polish - 25 Goldie Red"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Vernis à Ongles Nail Polish - 25 Goldie Red</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Goldie Red is a rich, lipstick-like crimson that I've recommended to all my friends.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f732-cca2-11f1-82c0-d73a6ece6bc3">            <a href="https://www.gucci.com/us/en/pr/beauty/beauty-makeup/712-melinda-green-vernis-a-ongles-nail-polish-p-66228799PRD9712" data-model-name="Vernis à Ongles Nail Polish - 712 Melinda Green" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WcNvkcGjgQAmfkQtxMpLFA.jpg" alt="Gucci, Vernis à Ongles Nail Polish - 712 Melinda Green"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Vernis à Ongles Nail Polish - 712 Melinda Green</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For me, a staple nail polish doesn't necessarily mean "neutral." It's any shade that's A) beautiful or B) unique enough to keep on hand forever. Gucci's Melinda Green is both. It's straight out of the '60s, and I have yet to find anything quite like it. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-hermes"><span>Hermès </span></h2>        <div class="featured_product_block featured_block_standard" data-id="cd19fc78-cca2-11f1-ad80-17c0a561b984">            <a href="https://www.hermes.com/us/en/product/nail-polish-rose-baltique-V60301VV006/" data-model-name="Les Mains Hermès - Rose Baltique" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mkoFkDvt6NT4EurVn4Xe5R.webp" alt="hermes, Les Mains Hermès - Rose Baltique"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Rose Baltique</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>All 24 shades of Hermès nail polish are inspired by the fashion house's signature enamel. Rose Baltique, a "Nordic pink," is soft, muted, and undeniably pretty. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19fbd8-cca2-11f1-81bb-379e0b679234">            <a href="https://www.hermes.com/us/en/product/nail-polish-rose-tamise-V60301VV049/" data-model-name="Les Mains Hermès - Rose Tamisé" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/U3vyuXtx3qvXbfz9zpdTAV.webp" alt="hermes, Les Mains Hermès - Rose Tamisé"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Rose Tamisé</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Inspired by an evening mist, Rose Tamisé is rosewood with purple undertones.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19fa0c-cca2-11f1-8376-a7634017028a">            <a href="https://www.hermes.com/us/en/product/nail-polish-orange-brule-V60301VV071/" data-model-name="Les Mains Hermès - Orange Brûlé" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9buTZJJPQYh4zjTpnGsUB9.webp" alt="hermes, Les Mains Hermès - Orange Brûlé"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Orange Brûlé</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Orange is Hermès' signature color. While there are multiple bright and juicy shades to choose from (most notably <a href="33 – Orange Boîte">Orange Boîte</a>), I find Orange Brûlé to be the most wearable. It's a deep, smoldering hue that reminds me of firelight.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19faac-cca2-11f1-8f4c-af03892004df">            <a href="https://www.hermes.com/us/en/product/nail-polish-rouge-casaque-V60301VV064/" data-model-name="Les Mains Hermès - Rouge Casaque" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DqiYgevJZCtnTHzpn5asaE.webp" alt="hermes, Les Mains Hermès - Rouge Casaque"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Rouge Casaque</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Hermès' Rouge Casaque holds a special place in my heart. I've worn the same shade in the brand's <a href="https://www.hermes.com/us/en/product/matte-lipstick-rouge-casaque-V60001MV064/">Matte Lipstick</a> ($86) for years. In fact, it's my favorite red lipstick <em>ever</em>. Now, there's nothing I love more than matching it with my nails. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f976-cca2-11f1-a53a-6fcb9fdba164">            <a href="https://www.hermes.com/us/en/product/nail-polish-rouge-h-V60301VV085/" data-model-name="Les Mains Hermès - Rouge H" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eVx4khVzWBGBoEpdFhnHk4.webp" alt="hermes, Les Mains Hermès - Rouge H"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Rouge H</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Burgundy nail polish is the epitome of sophistication, especially if it's Hermès...</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f854-cca2-11f1-b40a-09fd6c3afb1e">            <a href="https://www.hermes.com/us/en/product/nail-polish-brun-bistre-V60301VV095/" data-model-name="Les Mains Hermès - Brun Bistre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zxfWKcGzP3r6yFeHm39Hxg.webp" alt="hermes, Les Mains Hermès - Brun Bistre"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Brun Bistre</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Brun Bistre is such an underrated nail color IMO. It's the exact shade of the border that accentuates each Hermès orange box. On my nails, it has a rich, smooth, and almost liquid look; it reminds me of a strong cup of espresso, and I love it.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19fb42-cca2-11f1-8114-d7465df95752">            <a href="https://www.hermes.com/us/en/product/nail-polish-vert-egyptien-V60301VV065/" data-model-name="Les Mains Hermès - Vert Égyptien" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/H9ovog2qpjgFnz6UoTjB5c.webp" alt="hermes, Les Mains Hermès - Vert Égyptien"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Vert Égyptien</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've always thought that emerald green is exceptionally elegant. I've tested so many emerald nail polishes over the years, but Hermès Vert Égyptien has no equal. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/best-designer-nail-polish</link>
                                                                            <description>
                            <![CDATA[ Chanel! Dior! Gucci! Hermès! ]]>
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                                                                        <pubDate>Sun, 25 Oct 2026 08:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Original art by Kennedy Caldwell]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Designer nail polish collage]]></media:description>                                                            <media:text><![CDATA[Designer nail polish collage]]></media:text>
                                <media:title type="plain"><![CDATA[Designer nail polish collage]]></media:title>
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                            <article>
                                <p>Lately, I've been obsessed with at-home manicures. While I'm the first to admit that I could never mimic the precision of a professional nail artist, there's something so chic about taking a DIY approach. At least I think so. Whenever I sit down to do it, I think of similar scenes from old movies, TV shows, and rom-coms, in which the protagonist is hastily painting her nails before heading out the door. And since I truly believe it's a skill you can develop, I feel a sense of pride and satisfaction when I get the odd compliment on my manicure. "Thanks!" I say, "I did it myself!" </p><p>My personal nail polish collection has grown over the years, and these days, it contains timeless, designer shades. It might be girl math, but I'm saving money by skipping the salon, so I figure I can invest a little more in the shades I buy...especially if they're undeniably and timelessly stylish ones from high-fashion houses like Chanel, Dior, Gucci, and Hermès. Ahead, see a list of the classic designer nail polishes that will instantly elevate your at-home manicures.</p><h2 class="article-body__section" id="section-chanel"><span>Chanel</span></h2>        <div class="featured_product_block featured_block_standard" data-id="cd19ed50-cca2-11f1-a2c1-f1b49fd13afc">            <a href="https://www.chanel.com/us/makeup/p/179111/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Ballerina " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eWrUkzuJardFFTTv92Dft3.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Ballerina </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the designer nail polish I recommend the most (other than Chanel's iconic red shades, but more on those in a minute). Ballerina is a soft, pretty, pale pink. I consider it the foundation for any good designer nail polish collection. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19ec1a-cca2-11f1-bda8-cb8720f61101">            <a href="https://www.chanel.com/us/makeup/p/179151/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Pirate" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CCS2fCD5VoNueJbLKv7enY.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Pirate</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>In my opinion, every at-home nail polish collection needs a shade of cherry red. Chanel's Pirate has blue undertones, which explains why it's universally flattering.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19ecba-cca2-11f1-beb5-f77411abfb9c">            <a href="https://www.chanel.com/us/makeup/p/179147/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Incendiare" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZkS4yyF47xhNHSMBJPm5dY.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Incendiare</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Fiery red is my favorite. Chanel's Incendiare is on my nails more often than not.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19eb84-cca2-11f1-aa59-df087ae3c26f">            <a href="https://www.chanel.com/us/makeup/p/179155/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7CSpPBUxxp5QVMVyKjKPEH.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Beauty buffs might know this beautiful red-black nail polish used to be called Vamp, and it has a fascinating history (I suggest <a href="https://www.whowhatwear.com/chanel-vamp-nail-polish"><u>reading up on it</u></a>). It's an eternally chic shade for your fingers and toes, especially in the fall and winter. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="aa9f2212-cca8-11f1-9c03-3fa17b31e3e6">            <a href="https://www.chanel.com/us/makeup/p/179127/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Fugueuse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GQxzfiJLZ7uYWRMENWDTUP.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Fugueuse</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Navy blue screams sophistication, and Chanel's Fugueuse is my preferred choice.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19ee7c-cca2-11f1-9165-2be3b4394b0e">            <a href="https://www.chanel.com/us/makeup/p/179161/le-vernis-longwear-nail-colour/" data-model-name="Le Vernis - Le Diable en Chanel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3KVxw4fMrMWjGZ7oDDPTx3.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis - Le Diable en Chanel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Le Diable en Chanel, or "the devil in Chanel," is a deep, classy, and glossy black. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-dior"><span>Dior</span></h2>        <div class="featured_product_block featured_block_standard" data-id="cd19f3a4-cca2-11f1-8c78-b33d65909627">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 007 Jasmin" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gw4rQHBHoHPatFL9mySEL9.jpg" alt="Dior, Le Vernis - 007 Jasmin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 007 Jasmin</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Every nail polish collection needs white. This creamy, snowdrop shade is my pick. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6e332270-ce2d-11f1-b653-1b651812d78a">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html?" data-model-name="Vernis - 100 Nude Look " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qzn5zJ9uY7odyyQBb3RADK.jpg" alt="Dior, Vernis - 100 Nude Look"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Vernis - 100 Nude Look </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect rosy-nude? Yes, please. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19eae4-cca2-11f1-8514-03e68bc03f84">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Vernis - 268 Ruban" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qDqrsN9ovdcJJjaoZJSr8V.jpg" alt="Dior, Vernis - 268 Ruban"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Vernis - 268 Ruban</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This pearly baby-pink is by far my most complimented Dior nail polish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f098-cca2-11f1-a9ca-f7bbff7d79bb">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Vernis - 513 J'adore" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X4pfyrMQ5rMuCLQWYkyoqY.jpg" alt="Dior, Vernis - 513 J'adore"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Vernis - 513 J'adore</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The glittery gold is inspired by Dior's iconic <a href="https://www.dior.com/en_us/beauty/products/j%E2%80%99adore-eau-de-parfum-C099800246.html">J'adore Eau de Parfum</a> ($185). </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f12e-cca2-11f1-bb6c-552efd45b1fb">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 999 Rouge" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TGTYXz88i3Gq778HGa5pxd.jpg" alt="Dior, Le Vernis - 999 Rouge"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 999 Rouge</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The iconic Dior red is a true forever staple for me. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f1ce-cca2-11f1-b4df-5bd59f8c0474">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 853 Rouge Trafalgar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q6cdMqnkfWcvxcmaeAEdth.jpg" alt="Dior, Le Vernis - 853 Rouge Trafalgar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 853 Rouge Trafalgar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This sophisticated raspberry shade looks just as good on toes as it does on fingers.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f264-cca2-11f1-ab79-27ff470bbd32">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 796 Denim" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ADmfbrE7tdWtg9sioPXjX3.jpg" alt="Dior, Le Vernis - 796 Denim"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 796 Denim</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Not quite navy, Dior's Denim is a slightly muted and super versatile shade of blue.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f30e-cca2-11f1-a6ec-d5f27f4469a0">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-Y0381009.html" data-model-name="Le Vernis - 902 Pied-de-Poule" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RzzD5dZosa8VmyAYeXvKf.jpg" alt="Dior, Le Vernis - 902 Pied-de-Poule"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le Vernis - 902 Pied-de-Poule</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The French term for houndstooth pattern, Pied-de-Poule is a rich, midnight blue.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-gucci"><span>Gucci</span></h2>        <div class="featured_product_block featured_block_standard" data-id="cd19f570-cca2-11f1-a68f-a959766f614a">            <a href="https://www.gucci.com/us/en/pr/beauty/beauty-makeup/716-lucy-baby-blue-vernis-a-ongles-nail-polish-p-66228799PRD9716" data-model-name="Vernis à Ongles Nail Polish - 716 Lucy Baby Blue" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/P9D5FKRMasuDqtD9juoPZG.jpg" alt="gucci, lucy baby blue"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Vernis à Ongles Nail Polish - 716 Lucy Baby Blue</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Gucci is my go-to for bold, vintage-inspired nail colors (or, as the brand puts it, "a yesteryear glamour allure"). I could wax poetic about every single shade, but Lucy Baby Blue is my all-time favorite. I wear the fresh, sky blue year-round. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f606-cca2-11f1-b77d-f5396e80b6e1">            <a href="https://www.gucci.com/us/en/pr/beauty/beauty-makeup/414-peggy-sunburn-vernis-a-ongles-nail-polish-p-66228799PRD9414" data-model-name="Vernis à Ongles Nail Polish - 414​ Peggy Sunburn​" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TGK57DYEocQA2yWHNFXA9N.jpg" alt="Gucci, Vernis à Ongles Nail Polish - 414​ Peggy Sunburn​"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Vernis à Ongles Nail Polish - 414​ Peggy Sunburn​</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Gucci uses the most delightful names. This one, Peggy Sunburn, is a burnt peach. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f6a6-cca2-11f1-b16e-3763455b2443">            <a href="https://www.gucci.com/us/en/pr/beauty/beauty-makeup/25-goldie-red-vernis-a-ongles-nail-polish-p-66228799PRD9025" data-model-name="Vernis à Ongles Nail Polish - 25 Goldie Red" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s3cZdG9ht5UcDDnmz47Hud.jpg" alt="Gucci, Vernis à Ongles Nail Polish - 25 Goldie Red"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Vernis à Ongles Nail Polish - 25 Goldie Red</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Goldie Red is a rich, lipstick-like crimson that I've recommended to all my friends.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f732-cca2-11f1-82c0-d73a6ece6bc3">            <a href="https://www.gucci.com/us/en/pr/beauty/beauty-makeup/712-melinda-green-vernis-a-ongles-nail-polish-p-66228799PRD9712" data-model-name="Vernis à Ongles Nail Polish - 712 Melinda Green" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WcNvkcGjgQAmfkQtxMpLFA.jpg" alt="Gucci, Vernis à Ongles Nail Polish - 712 Melinda Green"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gucci</div>                                        <div class="featured__title">Vernis à Ongles Nail Polish - 712 Melinda Green</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For me, a staple nail polish doesn't necessarily mean "neutral." It's any shade that's A) beautiful or B) unique enough to keep on hand forever. Gucci's Melinda Green is both. It's straight out of the '60s, and I have yet to find anything quite like it. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-hermes"><span>Hermès </span></h2>        <div class="featured_product_block featured_block_standard" data-id="cd19fc78-cca2-11f1-ad80-17c0a561b984">            <a href="https://www.hermes.com/us/en/product/nail-polish-rose-baltique-V60301VV006/" data-model-name="Les Mains Hermès - Rose Baltique" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mkoFkDvt6NT4EurVn4Xe5R.webp" alt="hermes, Les Mains Hermès - Rose Baltique"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Rose Baltique</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>All 24 shades of Hermès nail polish are inspired by the fashion house's signature enamel. Rose Baltique, a "Nordic pink," is soft, muted, and undeniably pretty. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19fbd8-cca2-11f1-81bb-379e0b679234">            <a href="https://www.hermes.com/us/en/product/nail-polish-rose-tamise-V60301VV049/" data-model-name="Les Mains Hermès - Rose Tamisé" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/U3vyuXtx3qvXbfz9zpdTAV.webp" alt="hermes, Les Mains Hermès - Rose Tamisé"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Rose Tamisé</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Inspired by an evening mist, Rose Tamisé is rosewood with purple undertones.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19fa0c-cca2-11f1-8376-a7634017028a">            <a href="https://www.hermes.com/us/en/product/nail-polish-orange-brule-V60301VV071/" data-model-name="Les Mains Hermès - Orange Brûlé" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9buTZJJPQYh4zjTpnGsUB9.webp" alt="hermes, Les Mains Hermès - Orange Brûlé"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Orange Brûlé</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Orange is Hermès' signature color. While there are multiple bright and juicy shades to choose from (most notably <a href="33 – Orange Boîte">Orange Boîte</a>), I find Orange Brûlé to be the most wearable. It's a deep, smoldering hue that reminds me of firelight.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19faac-cca2-11f1-8f4c-af03892004df">            <a href="https://www.hermes.com/us/en/product/nail-polish-rouge-casaque-V60301VV064/" data-model-name="Les Mains Hermès - Rouge Casaque" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DqiYgevJZCtnTHzpn5asaE.webp" alt="hermes, Les Mains Hermès - Rouge Casaque"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Rouge Casaque</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Hermès' Rouge Casaque holds a special place in my heart. I've worn the same shade in the brand's <a href="https://www.hermes.com/us/en/product/matte-lipstick-rouge-casaque-V60001MV064/">Matte Lipstick</a> ($86) for years. In fact, it's my favorite red lipstick <em>ever</em>. Now, there's nothing I love more than matching it with my nails. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f976-cca2-11f1-a53a-6fcb9fdba164">            <a href="https://www.hermes.com/us/en/product/nail-polish-rouge-h-V60301VV085/" data-model-name="Les Mains Hermès - Rouge H" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eVx4khVzWBGBoEpdFhnHk4.webp" alt="hermes, Les Mains Hermès - Rouge H"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Rouge H</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Burgundy nail polish is the epitome of sophistication, especially if it's Hermès...</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19f854-cca2-11f1-b40a-09fd6c3afb1e">            <a href="https://www.hermes.com/us/en/product/nail-polish-brun-bistre-V60301VV095/" data-model-name="Les Mains Hermès - Brun Bistre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zxfWKcGzP3r6yFeHm39Hxg.webp" alt="hermes, Les Mains Hermès - Brun Bistre"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Brun Bistre</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Brun Bistre is such an underrated nail color IMO. It's the exact shade of the border that accentuates each Hermès orange box. On my nails, it has a rich, smooth, and almost liquid look; it reminds me of a strong cup of espresso, and I love it.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="cd19fb42-cca2-11f1-8114-d7465df95752">            <a href="https://www.hermes.com/us/en/product/nail-polish-vert-egyptien-V60301VV065/" data-model-name="Les Mains Hermès - Vert Égyptien" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/H9ovog2qpjgFnz6UoTjB5c.webp" alt="hermes, Les Mains Hermès - Vert Égyptien"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>hermes</div>                                        <div class="featured__title">Les Mains Hermès - Vert Égyptien</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've always thought that emerald green is exceptionally elegant. I've tested so many emerald nail polishes over the years, but Hermès Vert Égyptien has no equal. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I’ve Tried Dozens of Cleansers—These Are the Only 11 I’d Pick for Mature Skin ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There are few <a href="https://www.whowhatwear.com/uk/beauty/skin">skincare</a> steps more important than <a href="https://www.whowhatwear.com/uk/best-face-washes">cleansing</a>, but as our skin changes with age, the cleanser we reach for probably should, too. If your once-reliable face wash has suddenly started leaving your skin feeling tight, dry, or a little uncomfortable, it may not be your imagination. <a href="https://www.whowhatwear.com/beauty/skin/best-skincare-routine-for-50s">Mature skin</a> can become drier and more delicate over time, meaning that a cleanser that once worked perfectly may no longer be the best fit.<br><br>The good news? Finding the best cleanser for mature skin doesn't mean you need to overhaul your entire routine. In fact, the best formulas tend to be surprisingly simple, focusing on gently removing <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-for-mature-skin">makeup</a>, <a href="https://www.whowhatwear.com/beauty/skin/best-spf-for-mature-skin">SPF</a>, excess oil and daily grime without disrupting the skin barrier. Creams, balms, milks and gentle gels can all have a place, depending on your skin type and personal preference.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kpx8efTnxmKXbTkqAU3Hg9" name="11" alt="@traceellisross wearing a pink dress, with glowing skin" src="https://cdn.mos.cms.futurecdn.net/kpx8efTnxmKXbTkqAU3Hg9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbQ3zTtmscH/?img_index=3" target="_blank">@traceellisross</a>)</span></figcaption></figure><p>And whilst we're often tempted by cleansers promising exfoliation, brightening, or a whole host of active <a href="https://www.whowhatwear.com/best-skincare-ingredients">ingredients</a>, cleansing is one step where less can often be more. "The priority should be effective cleansing without compromising the skin barrier," says <strong>dermatologist </strong><a href="https://www.instagram.com/dermgp/" target="_blank"><strong>Sonia Khorana</strong></a>.</p><p>With that in mind, I've asked <strong>Khorana</strong> exactly what to look for when shopping for the best cleansers for mature skin, from the ingredients worth seeking out to the formulas and cleansing habits that could be doing more harm than good. Plus, my edit of the best cleansers for mature skin, no matter what your skin concern.</p><h3 class="article-body__section" id="section-what-types-of-cleansers-are-best-for-mature-skin"><span>What Types of Cleansers Are Best for Mature Skin?</span></h3><p>"As skin matures, it can become drier, more delicate and less resilient, so I generally recommend a gentle, hydrating cleanser that supports rather than strips the skin barrier," says <strong>Khorana</strong>. Cream, milk, balm and gentle gel cleansers can all be good options, depending on your skin type and how dry or sensitive it is. The key is how your skin feels afterwards: "Your skin should feel clean and comfortable, not tight, squeaky or dry," she adds. If you're prone to dryness, a richer cream or balm cleanser may feel particularly comfortable, while a gentle gel can work well if you prefer something lighter or have combination skin.</p><h3 class="article-body__section" id="section-what-cleanser-ingredients-are-best-for-mature-skin"><span>What Cleanser Ingredients Are Best for Mature Skin?</span></h3><p>When choosing a cleanser for mature skin, <strong>Khorana</strong> recommends looking for ingredients that help maintain hydration and support the skin barrier. "Look for ingredients that help hydrate and support the skin barrier, such as glycerin, ceramides, squalane, panthenol and <a href="https://www.whowhatwear.com/beauty/skin/best-hyaluronic-acid-serums-uk">hyaluronic acid</a>," she says. There's also no need to seek out a cleanser packed with every skincare active under the sun. "I'm less concerned with having lots of 'active' ingredients in a cleanser—the priority should be effective cleansing without compromising the skin barrier." Given that cleanser is typically only on your skin for a short time, I'd agree—prioritise comfort and barrier support over an impressive-sounding ingredient list.</p><h3 class="article-body__section" id="section-the-best-cleansers-for-mature-skin"><span>The Best Cleansers for Mature Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5jF4jxtpYmJEDXiPJzFPQD" name="1" alt="A selection of cleansers for mature skin" src="https://cdn.mos.cms.futurecdn.net/5jF4jxtpYmJEDXiPJzFPQD-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><ol start="1"><li><strong>Best Overall:</strong> <a href="https://healf.com/products/romilly-wilde-balm-to-milk-cleanser?variant=50568804270319&selling_plan=9138471151" target="_blank">Romilly Wilde Balm-to-Milk Cleanser</a></li><li><strong>Best Cleansing Balm: </strong><a href="https://www.cultbeauty.co.uk/p/alpha-h-melting-moment-cleansing-balm-90g/13277669/" target="_blank">Alpha-H Melting Moment Cleansing Balm</a></li><li><strong>Best Luxury Cleanser:</strong> <a href="https://www.johnlewis.com/neals-yard-remedies-frankincense-intense-cleansing-melt-100ml/p4891652" target="_blank">Neal's Yard Frankincense Intense Cleansing Melt</a></li><li><strong>Best Exfoliating Cleanser:</strong> <a href="https://www.sephora.co.uk/p/tatcha-the-rice-wash-P1000213726" target="_blank">Tatcha The Rice Wash</a></li><li><strong>Best Gel Cleanser:</strong> <a href="https://www.lookfantastic.com/p/medik8-total-moisture-daily-cleansing-gel-145ml/17899674/" target="_blank">Medik8 Total Moisture Daily Cleanser</a></li></ol><h2 id="1-romilly-wilde-balm-to-milk-cleanser">1. Romilly Wilde Balm-to-Milk Cleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818d76-c327-11f1-953a-cdcc90068e65">            <a href="https://healf.com/products/romilly-wilde-balm-to-milk-cleanser?variant=50568804270319&selling_plan=9138471151" data-model-name="Balm-To-Milk Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yGRTmQFfAd3gD8YvTm5XFQ.png" alt="Balm-To-Milk Cleanser"><span class='featured__label standard__label'>Best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Romilly Wilde</div>                                        <div class="featured__title">Balm-To-Milk Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Squalane, glycerin, ceramides, botanical oils, peptides</p><p><strong>Best for:</strong> Dry, dehydrated skin</p><p><strong>Why we love it:</strong> It's a beautifully nourishing balm-to-milk formula that cleanses without leaving mature skin feeling tight or depleted.</p><p>The newly relaunched Romilly Wilde Balm-to-Milk Cleanser is just the type of product I'd recommend to those whose skin is more on the dry and delicate side. Its rich balm texture melts smoothly over the skin before transforming into a milky emulsion when mixed with water, making it particularly lovely for removing makeup and SPF without any post-cleanse tightness. The formula is designed around Romilly Wilde's new skin-longevity philosophy, with a focus on maintaining healthy, resilient skin rather than simply chasing individual signs of ageing. It's a little more of an investment, but the luxurious texture and comfortable finish make it feel like a genuinely enjoyable part of your routine rather than solely a functional step.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Ideal for dry and delicate skin</li><li class='list-item list-item-pros'>Removes makeup and SPF</li><li class='list-item list-item-pros'>Nourishing, non-stripping formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Limited retailer availability </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HwwEp4qxkYSUPWXLfd77x9" name="10" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/HwwEp4qxkYSUPWXLfd77x9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="2-alpha-h-melting-moment-cleansing-balm">2. Alpha-H Melting Moment Cleansing Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818e48-c327-11f1-a50e-e1316e162ab5">            <a href="https://www.lookfantastic.com/p/alpha-h-melting-moment-cleansing-balm-90g/13277669/" data-model-name="Melting Moment Cleansing Balm " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9nARTuKCDwXkn76kjYMR4d.webp" alt="Alpha-H Melting Moment Cleansing Balm 90g"><span class='featured__label standard__label'>Best cleansing balm</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Alpha-H </div>                                        <div class="featured__title">Melting Moment Cleansing Balm </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Grapeseed oil, Australian sandalwood seed oil, wild orange leaf, bisabolol</p><p><strong>Best for:</strong> Dry, normal, and combination skin</p><p><strong>Why we love it:</strong> This silky cleansing balm turns the usually mundane task of removing makeup into a genuinely pampering experience.</p><p>Alpha-H's cult cleansing balm is a brilliant option if you love a traditional balm cleanser but don't want something that leaves a heavy film or gritty particles behind. It melts into the skin beautifully, breaking down makeup, SPF, and the day's accumulated grime before emulsifying with water and rinsing clean. Grapeseed and sandalwood oils give it a nourishing feel, while bisabolol means the formula is particularly comforting for skin that can be prone to dryness. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Rich, cushiony texture</li><li class='list-item list-item-pros'>Effectively removes makeup and SPF</li><li class='list-item list-item-pros'>Leaves skin soft rather than squeaky</li><li class='list-item list-item-pros'>Great first cleanse for dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Fragrance may not suit very sensitive skin</li><li class='list-item list-item-cons'>Can feel too rich for very oily complexions</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="i6RvwUwjuzMXkmjXoeWTo9" name="9" alt="Freelance beauty editor Grace Day holding a tub of alpha H" src="https://cdn.mos.cms.futurecdn.net/i6RvwUwjuzMXkmjXoeWTo9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="3-neal-39-s-yard-frankincense-intense-cleansing-melt">3. Neal's Yard Frankincense Intense Cleansing Melt</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818fb0-c327-11f1-9bd1-27d47087973a">            <a href="https://www.johnlewis.com/neals-yard-remedies-frankincense-intense-cleansing-melt-100ml/p4891652" data-model-name="Frankincense Intense Cleansing Melt" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ahA7NfXeMc75486M9PzS87.webp" alt="Neal's Yard Remedies Frankincense Intense™ Cleansing Melt, 100ml"><span class='featured__label standard__label'>Best luxury cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neal's Yard Remedies</div>                                        <div class="featured__title">Frankincense Intense Cleansing Melt</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Frankincense, organic sunflower, sweet almond, refined coconut oils, glycerin</p><p><strong>Best for:</strong> Dry, normal, and mature skin</p><p><strong>Why we love it:</strong> It's a beautifully rich, botanical oil-based cleanser that makes cleansing feel like a small luxury rather than a chore.</p><p>If your ideal cleanser is something that feels nourishing and indulgent, this one is a lovely choice. The rich formula combines frankincense with conditioning oils to leave skin feeling soft, soothed, and comfortable after cleansing. There's also glycerin for a hit of hydration, making it particularly beneficial for mature complexions that are prone to dryness. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Rich, nourishing cream texture</li><li class='list-item list-item-pros'>Contains several emollient and hydrating ingredients</li><li class='list-item list-item-pros'>Certified organic</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains essential oils</li><li class='list-item list-item-cons'>May be too rich for oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="24CJ652MhicxHto5kThB5A" name="3" alt="Freelance beauty editor Grace Day holding a tube of neals yard cleanser" src="https://cdn.mos.cms.futurecdn.net/24CJ652MhicxHto5kThB5A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="4-tatcha-the-rice-wash">4. Tatcha The Rice Wash</h2>        <div class="featured_product_block featured_block_standard" data-id="6f819082-c327-11f1-8131-0f110a49bb04">            <a href="https://www.sephora.co.uk/p/tatcha-the-rice-wash-P1000205934" data-model-name="The Rice Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D4kKeeA6AiJmGLGS34u868.jpg" alt="Tatcha the Rice Wash 120ml"><span class='featured__label standard__label'>Best exfoliating cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">The Rice Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Japanese rice powder, hyaluronic acid, red algae, amino acid-based surfactants</p><p><strong>Best for:</strong> Normal, dry, dehydrated, and dull skin</p><p><strong>Why we love it:</strong> This creamy cleanser gives mature, lacklustre skin a subtle smoothing boost without resorting to a harsh scrub.</p><p><a href="https://www.whowhatwear.com/beauty/skin/best-tatcha-products">Tatcha</a>'s The Rice Wash is one of those cleansers that makes your skin feel noticeably softer <em>immediately</em> after rinsing. Japanese rice powder gently smooths the skin's surface, while hyaluronic acid and red algae help replenish moisture—ideal if your complexion is looking dull as well as feeling dry. It does foam into a satisfying creamy lather, but its amino-acid-based cleansing system is designed to cleanse without stripping the skin's essential oils, so there's no squeaky-clean tightness.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Gently smooths rough texture</li><li class='list-item list-item-pros'>Hydrating rather than drying</li><li class='list-item list-item-pros'>Leaves skin soft and luminous</li><li class='list-item list-item-pros'>Perfect for dull, dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains fragrance </li><li class='list-item list-item-cons'>Not the best choice for highly reactive skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="675DdaHG8KfSVk4KXo6Uw9" name="2" alt="Freelance beauty editor Grace Day holding a tube of" src="https://cdn.mos.cms.futurecdn.net/675DdaHG8KfSVk4KXo6Uw9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="5-medik8-total-moisture-daily-cleanser">5. Medik8 Total Moisture Daily Cleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f819154-c327-11f1-9f60-f1ba57026a19">            <a href="https://www.lookfantastic.com/p/medik8-total-moisture-daily-cleansing-gel-145ml/17899674/" data-model-name="Total Moisture Daily Cleansing Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/97hb93YiqBTso5Go5pE2NW.webp" alt="Medik8 Total Moisture Daily Cleansing Gel 145ml"><span class='featured__label standard__label'>Best gel cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8 </div>                                        <div class="featured__title">Total Moisture Daily Cleansing Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Glycerin, saccharide isomerate, inulin, rice ferment, glycolipids</p><p><strong>Best for:</strong> All skin types</p><p><strong>Why we love it:</strong> It proves that a gel cleanser doesn't have to leave mature skin feeling stripped or tight.</p><p>A great middle ground cleanser if you prefer a fresh gel texture but your skin still needs plenty of hydration. Its gentle cleansing system creates a creamy lather while glycerin and saccharide isomerate help attract and retain moisture, so skin feels clean but comfortable afterwards. I particularly like this for mature <em>combination</em> skin, where a rich balm can sometimes feel excessive but a traditional foaming gel can be too drying. It also contains prebiotic inulin—worthwhile if you're concerned about skin barrier support.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight gel texture</li><li class='list-item list-item-pros'>Gentle, non-stripping cleanse</li><li class='list-item list-item-pros'>Hydrating ingredients help offset dryness</li><li class='list-item list-item-pros'>Good option for combination mature skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be rich enough for very dry skin</li><li class='list-item list-item-cons'>Doesn't provide the same makeup-removing power as a balm</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="EX5HLFtr7VVzpDtEjBd5y9" name="5" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/EX5HLFtr7VVzpDtEjBd5y9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="6-prequel-gleanser">6. Prequel Gleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f8192bc-c327-11f1-aa26-4ff2635ec5ca">            <a href="https://www.spacenk.com/uk/skincare/cleansers/cleanser/gleanser-MUK200065348.html" data-model-name="Gleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LBVmjLRwqYejEiP2GbFJra.jpg" alt="Prequel Gleanser"><span class='featured__label standard__label'>Best for sensitive skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prequel</div>                                        <div class="featured__title">Gleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> 50% glycerin, inulin, arginine, aloe vera, oat extract</p><p><strong>Best for:</strong> Sensitive, dry, dehydrated, and easily irritated skin</p><p><strong>Why we love it:</strong> It's an impressively simple, hydration-first cleanser for anyone whose skin reacts to almost everything.</p><p>Prequel's Gleanser has earned a cult following for good reason—the formula puts hydration front and centre, with a <em>huge</em> 50% glycerin content alongside inulin, arginine, aloe, and oat extract. It's designed to cleanse without disrupting the skin's natural moisture barrier or pH, while its fragrance-free, hypoallergenic and allergy-tested formula makes it reliable for sensitive complexions. Despite being a gel cleanser that creates a fine lather, I find it doesn't leave that squeaky-clean sensation that can be especially uncomfortable on mature skin. At £20 for a supersized 400ml bottle, it's also one of the best-value options on this list.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely hydrating</li><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Suitable for sensitive and easily sensitised skin</li><li class='list-item list-item-pros'>Reasonable price point for product size</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less luxurious than some of the other options</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ajTihL4e7Auwtw2v3ztN3A" name="6" alt="Freelance beauty editor Grace Day holding a bottle of prequel cleanser" src="https://cdn.mos.cms.futurecdn.net/ajTihL4e7Auwtw2v3ztN3A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="7-zelens-glacier-foam-renewing-cleanser">7. Zelens Glacier Foam Renewing Cleanser </h2>        <div class="featured_product_block featured_block_standard" data-id="6f81938e-c327-11f1-a17a-37b36afcf340">            <a href="https://www.lookfantastic.com/p/zelens-glacier-foam-renewing-cleanser-150ml/13050648/" data-model-name="Glacier Foam Renewing Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q3KFCpvt4UddwRXh7BYWfa.webp" alt="Zelens Glacier Foam Renewing Cleanser 150ml"><span class='featured__label standard__label'>Best foaming cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Zelens</div>                                        <div class="featured__title">Glacier Foam Renewing Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Succinic acid, tartaric acid, pumpkin enzymes, aloe vera, fermented botanicals</p><p><strong>Best for:</strong> Normal, combination, oily, and dull mature skin</p><p><strong>Why we love it:</strong> It's a foaming cleanser with enough skin-smoothing action to revive dull mature skin <em>without</em> relying on an overly harsh cleanse.</p><p>Foaming cleansers don't always have the best reputation when it comes to mature skin, but this one is a little different. It combines a cleansing base with succinic acid, fruit-derived AHAs, and pumpkin enzymes to gently exfoliate as it removes excess oil, makeup, and environmental pollutants. This combination makes it particularly suited to mature skin that is also prone to congestion, dullness, or uneven texture (although I'd be more cautious if your skin is very dry or sensitive). If you're someone who enjoys a foaming cleanser, this is a low-risk option that gives you the sensory experience without any unwanted side effects.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Satisfying foaming texture</li><li class='list-item list-item-pros'>Gently exfoliates as it cleanses</li><li class='list-item list-item-pros'>Good for dull or congested skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the best choice for very dry or sensitive skin</li><li class='list-item list-item-cons'>Contains multiple exfoliating ingredients</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="eGsXZD4bGDPQ5a3xXewFw9" name="4" alt="Freelance beauty editor Grace Day holding a bottle of zelens cleanser" src="https://cdn.mos.cms.futurecdn.net/eGsXZD4bGDPQ5a3xXewFw9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="8-sachi-skin-saffron-luminous-cleanser">8. Sachi Skin Saffron Luminous Cleanser </h2>        <div class="featured_product_block featured_block_standard" data-id="6f819460-c327-11f1-bfad-c7dfb0684a91">            <a href="https://sachiskin.com/products/saffron-luminous-cleanser" data-model-name="Saffron Luminous Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MttfqQ3HWkA9HgDsFcBvZa.jpg" alt="Saffron Luminous Cleanser - 120ml"><span class='featured__label standard__label'>Best brightening cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sachi Skin</div>                                        <div class="featured__title">Saffron Luminous Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Saffron, turmeric, pomegranate, lactic acid, 15% glycerin</p><p><strong>Best for:</strong> Dull, combination, and blemish-prone mature skin</p><p><strong>Why we love it:</strong> This is a clever gel cleanser that combines gentle exfoliation with serious hydration to bring some luminosity back to lacklustre skin.</p><p>Sachi Skin's Saffron Luminous Cleanser is ideal if your definition of mature skin care also includes tackling dullness and uneven texture. The refreshing gel formula contains saffron, turmeric and pomegranate extracts alongside lactic acid for gentle surface exfoliation, while an impressive 15% glycerin complex helps keep skin hydrated as you cleanse. The result is a cleanser that feels fresh and clarifying without the stripped sensation you might expect. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines hydration and gentle exfoliation</li><li class='list-item list-item-pros'>Helps brighten dull-looking skin</li><li class='list-item list-item-pros'>Good for mature skin prone to congestion</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains lactic acid, so may be too active for very sensitive skin</li><li class='list-item list-item-cons'>Not suitable around the eye area</li><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="NCPULw6Lc38bLU6MRWsj4A" name="8" alt="Freelance beauty editor Grace Day holding a tube of" src="https://cdn.mos.cms.futurecdn.net/NCPULw6Lc38bLU6MRWsj4A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="9-cerave-hydrating-micellar-water">9. Cerave Hydrating Micellar Water</h2>        <div class="featured_product_block featured_block_standard" data-id="6f8195c8-c327-11f1-ac05-7d31947d4a4c">            <a href="https://www.boots.com/cerave-hydrating-micellar-water-removes-makeup-with-24h-hydration-with-hyaluronic-acid-400-ml-10385885" data-model-name="Hydrating Micellar Water " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/neAWofjiQyQDGLqUR69Zua.webp" alt="Cerave Hydrating Micellar Water Removes Makeup With 24h Hydration With Hyaluronic Acid 400 Ml"><span class='featured__label standard__label'>Best makeup remover</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cerave</div>                                        <div class="featured__title">Hydrating Micellar Water </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Ceramides, hyaluronic acid, glycerin, niacinamide</p><p><strong>Best for:</strong> All skin types, particularly dry and sensitive mature skin</p><p><strong>Why we love it:</strong> It's an affordable, barrier-supporting micellar water that makes removing makeup and SPF refreshingly straightforward.</p><p>While I wouldn't rely on it for anything more than makeup removal, this is a particularly useful addition to a mature-skin cleansing routine because it removes makeup without risking any compromise on hydration. The fragrance-free, no-rinse formula contains three essential ceramides alongside hyaluronic acid, glycerin, and niacinamide to help support the skin barrier while cleansing. Again, I'd follow it up with a thorough double cleanse rather than relying on micellar water alone every evening, particularly if you've worn a full face of makeup or SPF, but it's excellent for loosening everything before you do so. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Contains three essential ceramides</li><li class='list-item list-item-pros'>Removes face and eye makeup</li><li class='list-item list-item-pros'>Affordable and widely available</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Best followed by a double cleanse</li><li class='list-item list-item-cons'>Requires a cotton pad, which some people prefer to avoid</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5CN2ta2hQEFGzmHjCNFH5A" name="7" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/5CN2ta2hQEFGzmHjCNFH5A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-cleansers-should-be-avoided"><span>What Cleansers Should Be Avoided?</span></h3><p>Rather than ruling out an entire category of cleanser, <strong>Khorana</strong> says to pay attention to how a formula leaves your skin feeling. "I'd be cautious with anything that leaves the skin feeling stripped or tight," she says. That includes very foaming cleansers, harsh surfactants, abrasive scrubs and heavily fragranced formulas, particularly if your skin is already dry or sensitive. And don't be fooled by that satisfying squeaky-clean feeling. "That sensation can actually be a sign that you've removed too much of the skin's natural oils," she explains. If your face feels tight immediately after cleansing, it's probably a sign to switch to something gentler.</p><h3 class="article-body__section" id="section-how-to-cleanse-mature-skin"><span>How to Cleanse Mature Skin</span></h3><p>When it comes to cleansing mature skin, technique matters just as much as the formula. "Keep it simple and gentle," advises <strong>Khorana</strong>. Use lukewarm rather than hot water, massage your cleanser over your skin using your fingertips, and avoid aggressive rubbing or scrubbing. In the evening, double cleansing can be useful if you're wearing makeup or SPF—start with an oil or balm cleanser before following with a gentle second cleanse. And don't assume you need a full cleanse every morning. "In the morning, you may not need a full cleanse if your skin is very dry—a gentle rinse with lukewarm water can be enough."</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I’ve personally used and assessed these cleansers, considering their textures, how effectively they remove makeup and SPF, how easily they rinse away, and how skin feels afterwards. As I don’t have mature skin myself, I assessed their suitability for mature complexions alongside <strong>dermatologist Sonia Khorana’s</strong> advice, especially regarding hydration, barrier support, and potentially irritating ingredients. I also considered each product’s claims, key ingredients, skin type suitability, value, and overall user experience.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/best-cleansers-for-mature-skin</link>
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                            <![CDATA[ From £15 to £60. ]]>
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                                                                        <pubDate>Sun, 25 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Grace Day ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ &lt;p&gt;Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. &lt;/p&gt;&lt;p&gt;While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter. &lt;/p&gt;&lt;p&gt;Grace is a licensed aesthetician and offers virtual skincare consultations for those looking for support in finding a new skincare routine. She also creates daily original content on Instagram and TikTok, where she loves sharing her skincare advice and product recommendations, and regularly works with leading beauty brands. &lt;/p&gt;&lt;p&gt;Grace currently lives in Manchester with her partner and two chihuahuas. When she&#039;s not writing or testing the latest skincare launch, Grace can be found exploring the city&#039;s newest restaurants or reading in a coffee shop.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[the best cleansers for mature skin]]></media:description>                                                            <media:text><![CDATA[the best cleansers for mature skin]]></media:text>
                                <media:title type="plain"><![CDATA[the best cleansers for mature skin]]></media:title>
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                                <p>There are few <a href="https://www.whowhatwear.com/uk/beauty/skin">skincare</a> steps more important than <a href="https://www.whowhatwear.com/uk/best-face-washes">cleansing</a>, but as our skin changes with age, the cleanser we reach for probably should, too. If your once-reliable face wash has suddenly started leaving your skin feeling tight, dry, or a little uncomfortable, it may not be your imagination. <a href="https://www.whowhatwear.com/beauty/skin/best-skincare-routine-for-50s">Mature skin</a> can become drier and more delicate over time, meaning that a cleanser that once worked perfectly may no longer be the best fit.<br><br>The good news? Finding the best cleanser for mature skin doesn't mean you need to overhaul your entire routine. In fact, the best formulas tend to be surprisingly simple, focusing on gently removing <a href="https://www.whowhatwear.com/beauty/makeup/best-makeup-for-mature-skin">makeup</a>, <a href="https://www.whowhatwear.com/beauty/skin/best-spf-for-mature-skin">SPF</a>, excess oil and daily grime without disrupting the skin barrier. Creams, balms, milks and gentle gels can all have a place, depending on your skin type and personal preference.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="kpx8efTnxmKXbTkqAU3Hg9" name="11" alt="@traceellisross wearing a pink dress, with glowing skin" src="https://cdn.mos.cms.futurecdn.net/kpx8efTnxmKXbTkqAU3Hg9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbQ3zTtmscH/?img_index=3" target="_blank">@traceellisross</a>)</span></figcaption></figure><p>And whilst we're often tempted by cleansers promising exfoliation, brightening, or a whole host of active <a href="https://www.whowhatwear.com/best-skincare-ingredients">ingredients</a>, cleansing is one step where less can often be more. "The priority should be effective cleansing without compromising the skin barrier," says <strong>dermatologist </strong><a href="https://www.instagram.com/dermgp/" target="_blank"><strong>Sonia Khorana</strong></a>.</p><p>With that in mind, I've asked <strong>Khorana</strong> exactly what to look for when shopping for the best cleansers for mature skin, from the ingredients worth seeking out to the formulas and cleansing habits that could be doing more harm than good. Plus, my edit of the best cleansers for mature skin, no matter what your skin concern.</p><h3 class="article-body__section" id="section-what-types-of-cleansers-are-best-for-mature-skin"><span>What Types of Cleansers Are Best for Mature Skin?</span></h3><p>"As skin matures, it can become drier, more delicate and less resilient, so I generally recommend a gentle, hydrating cleanser that supports rather than strips the skin barrier," says <strong>Khorana</strong>. Cream, milk, balm and gentle gel cleansers can all be good options, depending on your skin type and how dry or sensitive it is. The key is how your skin feels afterwards: "Your skin should feel clean and comfortable, not tight, squeaky or dry," she adds. If you're prone to dryness, a richer cream or balm cleanser may feel particularly comfortable, while a gentle gel can work well if you prefer something lighter or have combination skin.</p><h3 class="article-body__section" id="section-what-cleanser-ingredients-are-best-for-mature-skin"><span>What Cleanser Ingredients Are Best for Mature Skin?</span></h3><p>When choosing a cleanser for mature skin, <strong>Khorana</strong> recommends looking for ingredients that help maintain hydration and support the skin barrier. "Look for ingredients that help hydrate and support the skin barrier, such as glycerin, ceramides, squalane, panthenol and <a href="https://www.whowhatwear.com/beauty/skin/best-hyaluronic-acid-serums-uk">hyaluronic acid</a>," she says. There's also no need to seek out a cleanser packed with every skincare active under the sun. "I'm less concerned with having lots of 'active' ingredients in a cleanser—the priority should be effective cleansing without compromising the skin barrier." Given that cleanser is typically only on your skin for a short time, I'd agree—prioritise comfort and barrier support over an impressive-sounding ingredient list.</p><h3 class="article-body__section" id="section-the-best-cleansers-for-mature-skin"><span>The Best Cleansers for Mature Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5jF4jxtpYmJEDXiPJzFPQD" name="1" alt="A selection of cleansers for mature skin" src="https://cdn.mos.cms.futurecdn.net/5jF4jxtpYmJEDXiPJzFPQD-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><ol start="1"><li><strong>Best Overall:</strong> <a href="https://healf.com/products/romilly-wilde-balm-to-milk-cleanser?variant=50568804270319&selling_plan=9138471151" target="_blank">Romilly Wilde Balm-to-Milk Cleanser</a></li><li><strong>Best Cleansing Balm: </strong><a href="https://www.cultbeauty.co.uk/p/alpha-h-melting-moment-cleansing-balm-90g/13277669/" target="_blank">Alpha-H Melting Moment Cleansing Balm</a></li><li><strong>Best Luxury Cleanser:</strong> <a href="https://www.johnlewis.com/neals-yard-remedies-frankincense-intense-cleansing-melt-100ml/p4891652" target="_blank">Neal's Yard Frankincense Intense Cleansing Melt</a></li><li><strong>Best Exfoliating Cleanser:</strong> <a href="https://www.sephora.co.uk/p/tatcha-the-rice-wash-P1000213726" target="_blank">Tatcha The Rice Wash</a></li><li><strong>Best Gel Cleanser:</strong> <a href="https://www.lookfantastic.com/p/medik8-total-moisture-daily-cleansing-gel-145ml/17899674/" target="_blank">Medik8 Total Moisture Daily Cleanser</a></li></ol><h2 id="1-romilly-wilde-balm-to-milk-cleanser">1. Romilly Wilde Balm-to-Milk Cleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818d76-c327-11f1-953a-cdcc90068e65">            <a href="https://healf.com/products/romilly-wilde-balm-to-milk-cleanser?variant=50568804270319&selling_plan=9138471151" data-model-name="Balm-To-Milk Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yGRTmQFfAd3gD8YvTm5XFQ.png" alt="Balm-To-Milk Cleanser"><span class='featured__label standard__label'>Best overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Romilly Wilde</div>                                        <div class="featured__title">Balm-To-Milk Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Squalane, glycerin, ceramides, botanical oils, peptides</p><p><strong>Best for:</strong> Dry, dehydrated skin</p><p><strong>Why we love it:</strong> It's a beautifully nourishing balm-to-milk formula that cleanses without leaving mature skin feeling tight or depleted.</p><p>The newly relaunched Romilly Wilde Balm-to-Milk Cleanser is just the type of product I'd recommend to those whose skin is more on the dry and delicate side. Its rich balm texture melts smoothly over the skin before transforming into a milky emulsion when mixed with water, making it particularly lovely for removing makeup and SPF without any post-cleanse tightness. The formula is designed around Romilly Wilde's new skin-longevity philosophy, with a focus on maintaining healthy, resilient skin rather than simply chasing individual signs of ageing. It's a little more of an investment, but the luxurious texture and comfortable finish make it feel like a genuinely enjoyable part of your routine rather than solely a functional step.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Ideal for dry and delicate skin</li><li class='list-item list-item-pros'>Removes makeup and SPF</li><li class='list-item list-item-pros'>Nourishing, non-stripping formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Expensive price point</li><li class='list-item list-item-cons'>Limited retailer availability </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="HwwEp4qxkYSUPWXLfd77x9" name="10" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/HwwEp4qxkYSUPWXLfd77x9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="2-alpha-h-melting-moment-cleansing-balm">2. Alpha-H Melting Moment Cleansing Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818e48-c327-11f1-a50e-e1316e162ab5">            <a href="https://www.lookfantastic.com/p/alpha-h-melting-moment-cleansing-balm-90g/13277669/" data-model-name="Melting Moment Cleansing Balm " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9nARTuKCDwXkn76kjYMR4d.webp" alt="Alpha-H Melting Moment Cleansing Balm 90g"><span class='featured__label standard__label'>Best cleansing balm</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Alpha-H </div>                                        <div class="featured__title">Melting Moment Cleansing Balm </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Grapeseed oil, Australian sandalwood seed oil, wild orange leaf, bisabolol</p><p><strong>Best for:</strong> Dry, normal, and combination skin</p><p><strong>Why we love it:</strong> This silky cleansing balm turns the usually mundane task of removing makeup into a genuinely pampering experience.</p><p>Alpha-H's cult cleansing balm is a brilliant option if you love a traditional balm cleanser but don't want something that leaves a heavy film or gritty particles behind. It melts into the skin beautifully, breaking down makeup, SPF, and the day's accumulated grime before emulsifying with water and rinsing clean. Grapeseed and sandalwood oils give it a nourishing feel, while bisabolol means the formula is particularly comforting for skin that can be prone to dryness. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Rich, cushiony texture</li><li class='list-item list-item-pros'>Effectively removes makeup and SPF</li><li class='list-item list-item-pros'>Leaves skin soft rather than squeaky</li><li class='list-item list-item-pros'>Great first cleanse for dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Fragrance may not suit very sensitive skin</li><li class='list-item list-item-cons'>Can feel too rich for very oily complexions</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="i6RvwUwjuzMXkmjXoeWTo9" name="9" alt="Freelance beauty editor Grace Day holding a tub of alpha H" src="https://cdn.mos.cms.futurecdn.net/i6RvwUwjuzMXkmjXoeWTo9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="3-neal-39-s-yard-frankincense-intense-cleansing-melt">3. Neal's Yard Frankincense Intense Cleansing Melt</h2>        <div class="featured_product_block featured_block_standard" data-id="6f818fb0-c327-11f1-9bd1-27d47087973a">            <a href="https://www.johnlewis.com/neals-yard-remedies-frankincense-intense-cleansing-melt-100ml/p4891652" data-model-name="Frankincense Intense Cleansing Melt" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ahA7NfXeMc75486M9PzS87.webp" alt="Neal's Yard Remedies Frankincense Intense™ Cleansing Melt, 100ml"><span class='featured__label standard__label'>Best luxury cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neal's Yard Remedies</div>                                        <div class="featured__title">Frankincense Intense Cleansing Melt</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Frankincense, organic sunflower, sweet almond, refined coconut oils, glycerin</p><p><strong>Best for:</strong> Dry, normal, and mature skin</p><p><strong>Why we love it:</strong> It's a beautifully rich, botanical oil-based cleanser that makes cleansing feel like a small luxury rather than a chore.</p><p>If your ideal cleanser is something that feels nourishing and indulgent, this one is a lovely choice. The rich formula combines frankincense with conditioning oils to leave skin feeling soft, soothed, and comfortable after cleansing. There's also glycerin for a hit of hydration, making it particularly beneficial for mature complexions that are prone to dryness. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Rich, nourishing cream texture</li><li class='list-item list-item-pros'>Contains several emollient and hydrating ingredients</li><li class='list-item list-item-pros'>Certified organic</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains essential oils</li><li class='list-item list-item-cons'>May be too rich for oily skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="24CJ652MhicxHto5kThB5A" name="3" alt="Freelance beauty editor Grace Day holding a tube of neals yard cleanser" src="https://cdn.mos.cms.futurecdn.net/24CJ652MhicxHto5kThB5A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="4-tatcha-the-rice-wash">4. Tatcha The Rice Wash</h2>        <div class="featured_product_block featured_block_standard" data-id="6f819082-c327-11f1-8131-0f110a49bb04">            <a href="https://www.sephora.co.uk/p/tatcha-the-rice-wash-P1000205934" data-model-name="The Rice Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/D4kKeeA6AiJmGLGS34u868.jpg" alt="Tatcha the Rice Wash 120ml"><span class='featured__label standard__label'>Best exfoliating cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">The Rice Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Japanese rice powder, hyaluronic acid, red algae, amino acid-based surfactants</p><p><strong>Best for:</strong> Normal, dry, dehydrated, and dull skin</p><p><strong>Why we love it:</strong> This creamy cleanser gives mature, lacklustre skin a subtle smoothing boost without resorting to a harsh scrub.</p><p><a href="https://www.whowhatwear.com/beauty/skin/best-tatcha-products">Tatcha</a>'s The Rice Wash is one of those cleansers that makes your skin feel noticeably softer <em>immediately</em> after rinsing. Japanese rice powder gently smooths the skin's surface, while hyaluronic acid and red algae help replenish moisture—ideal if your complexion is looking dull as well as feeling dry. It does foam into a satisfying creamy lather, but its amino-acid-based cleansing system is designed to cleanse without stripping the skin's essential oils, so there's no squeaky-clean tightness.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Gently smooths rough texture</li><li class='list-item list-item-pros'>Hydrating rather than drying</li><li class='list-item list-item-pros'>Leaves skin soft and luminous</li><li class='list-item list-item-pros'>Perfect for dull, dry skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains fragrance </li><li class='list-item list-item-cons'>Not the best choice for highly reactive skin</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="675DdaHG8KfSVk4KXo6Uw9" name="2" alt="Freelance beauty editor Grace Day holding a tube of" src="https://cdn.mos.cms.futurecdn.net/675DdaHG8KfSVk4KXo6Uw9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="5-medik8-total-moisture-daily-cleanser">5. Medik8 Total Moisture Daily Cleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f819154-c327-11f1-9f60-f1ba57026a19">            <a href="https://www.lookfantastic.com/p/medik8-total-moisture-daily-cleansing-gel-145ml/17899674/" data-model-name="Total Moisture Daily Cleansing Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/97hb93YiqBTso5Go5pE2NW.webp" alt="Medik8 Total Moisture Daily Cleansing Gel 145ml"><span class='featured__label standard__label'>Best gel cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8 </div>                                        <div class="featured__title">Total Moisture Daily Cleansing Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Glycerin, saccharide isomerate, inulin, rice ferment, glycolipids</p><p><strong>Best for:</strong> All skin types</p><p><strong>Why we love it:</strong> It proves that a gel cleanser doesn't have to leave mature skin feeling stripped or tight.</p><p>A great middle ground cleanser if you prefer a fresh gel texture but your skin still needs plenty of hydration. Its gentle cleansing system creates a creamy lather while glycerin and saccharide isomerate help attract and retain moisture, so skin feels clean but comfortable afterwards. I particularly like this for mature <em>combination</em> skin, where a rich balm can sometimes feel excessive but a traditional foaming gel can be too drying. It also contains prebiotic inulin—worthwhile if you're concerned about skin barrier support.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight gel texture</li><li class='list-item list-item-pros'>Gentle, non-stripping cleanse</li><li class='list-item list-item-pros'>Hydrating ingredients help offset dryness</li><li class='list-item list-item-pros'>Good option for combination mature skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>May not be rich enough for very dry skin</li><li class='list-item list-item-cons'>Doesn't provide the same makeup-removing power as a balm</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="EX5HLFtr7VVzpDtEjBd5y9" name="5" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/EX5HLFtr7VVzpDtEjBd5y9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="6-prequel-gleanser">6. Prequel Gleanser</h2>        <div class="featured_product_block featured_block_standard" data-id="6f8192bc-c327-11f1-aa26-4ff2635ec5ca">            <a href="https://www.spacenk.com/uk/skincare/cleansers/cleanser/gleanser-MUK200065348.html" data-model-name="Gleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LBVmjLRwqYejEiP2GbFJra.jpg" alt="Prequel Gleanser"><span class='featured__label standard__label'>Best for sensitive skin</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prequel</div>                                        <div class="featured__title">Gleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> 50% glycerin, inulin, arginine, aloe vera, oat extract</p><p><strong>Best for:</strong> Sensitive, dry, dehydrated, and easily irritated skin</p><p><strong>Why we love it:</strong> It's an impressively simple, hydration-first cleanser for anyone whose skin reacts to almost everything.</p><p>Prequel's Gleanser has earned a cult following for good reason—the formula puts hydration front and centre, with a <em>huge</em> 50% glycerin content alongside inulin, arginine, aloe, and oat extract. It's designed to cleanse without disrupting the skin's natural moisture barrier or pH, while its fragrance-free, hypoallergenic and allergy-tested formula makes it reliable for sensitive complexions. Despite being a gel cleanser that creates a fine lather, I find it doesn't leave that squeaky-clean sensation that can be especially uncomfortable on mature skin. At £20 for a supersized 400ml bottle, it's also one of the best-value options on this list.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Extremely hydrating</li><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Suitable for sensitive and easily sensitised skin</li><li class='list-item list-item-pros'>Reasonable price point for product size</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Less luxurious than some of the other options</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ajTihL4e7Auwtw2v3ztN3A" name="6" alt="Freelance beauty editor Grace Day holding a bottle of prequel cleanser" src="https://cdn.mos.cms.futurecdn.net/ajTihL4e7Auwtw2v3ztN3A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="7-zelens-glacier-foam-renewing-cleanser">7. Zelens Glacier Foam Renewing Cleanser </h2>        <div class="featured_product_block featured_block_standard" data-id="6f81938e-c327-11f1-a17a-37b36afcf340">            <a href="https://www.lookfantastic.com/p/zelens-glacier-foam-renewing-cleanser-150ml/13050648/" data-model-name="Glacier Foam Renewing Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q3KFCpvt4UddwRXh7BYWfa.webp" alt="Zelens Glacier Foam Renewing Cleanser 150ml"><span class='featured__label standard__label'>Best foaming cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Zelens</div>                                        <div class="featured__title">Glacier Foam Renewing Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Succinic acid, tartaric acid, pumpkin enzymes, aloe vera, fermented botanicals</p><p><strong>Best for:</strong> Normal, combination, oily, and dull mature skin</p><p><strong>Why we love it:</strong> It's a foaming cleanser with enough skin-smoothing action to revive dull mature skin <em>without</em> relying on an overly harsh cleanse.</p><p>Foaming cleansers don't always have the best reputation when it comes to mature skin, but this one is a little different. It combines a cleansing base with succinic acid, fruit-derived AHAs, and pumpkin enzymes to gently exfoliate as it removes excess oil, makeup, and environmental pollutants. This combination makes it particularly suited to mature skin that is also prone to congestion, dullness, or uneven texture (although I'd be more cautious if your skin is very dry or sensitive). If you're someone who enjoys a foaming cleanser, this is a low-risk option that gives you the sensory experience without any unwanted side effects.</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Satisfying foaming texture</li><li class='list-item list-item-pros'>Gently exfoliates as it cleanses</li><li class='list-item list-item-pros'>Good for dull or congested skin</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Not the best choice for very dry or sensitive skin</li><li class='list-item list-item-cons'>Contains multiple exfoliating ingredients</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="eGsXZD4bGDPQ5a3xXewFw9" name="4" alt="Freelance beauty editor Grace Day holding a bottle of zelens cleanser" src="https://cdn.mos.cms.futurecdn.net/eGsXZD4bGDPQ5a3xXewFw9-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="8-sachi-skin-saffron-luminous-cleanser">8. Sachi Skin Saffron Luminous Cleanser </h2>        <div class="featured_product_block featured_block_standard" data-id="6f819460-c327-11f1-bfad-c7dfb0684a91">            <a href="https://sachiskin.com/products/saffron-luminous-cleanser" data-model-name="Saffron Luminous Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MttfqQ3HWkA9HgDsFcBvZa.jpg" alt="Saffron Luminous Cleanser - 120ml"><span class='featured__label standard__label'>Best brightening cleanser</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sachi Skin</div>                                        <div class="featured__title">Saffron Luminous Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Saffron, turmeric, pomegranate, lactic acid, 15% glycerin</p><p><strong>Best for:</strong> Dull, combination, and blemish-prone mature skin</p><p><strong>Why we love it:</strong> This is a clever gel cleanser that combines gentle exfoliation with serious hydration to bring some luminosity back to lacklustre skin.</p><p>Sachi Skin's Saffron Luminous Cleanser is ideal if your definition of mature skin care also includes tackling dullness and uneven texture. The refreshing gel formula contains saffron, turmeric and pomegranate extracts alongside lactic acid for gentle surface exfoliation, while an impressive 15% glycerin complex helps keep skin hydrated as you cleanse. The result is a cleanser that feels fresh and clarifying without the stripped sensation you might expect. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Combines hydration and gentle exfoliation</li><li class='list-item list-item-pros'>Helps brighten dull-looking skin</li><li class='list-item list-item-pros'>Good for mature skin prone to congestion</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Contains lactic acid, so may be too active for very sensitive skin</li><li class='list-item list-item-cons'>Not suitable around the eye area</li><li class='list-item list-item-cons'>Only available online</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="NCPULw6Lc38bLU6MRWsj4A" name="8" alt="Freelance beauty editor Grace Day holding a tube of" src="https://cdn.mos.cms.futurecdn.net/NCPULw6Lc38bLU6MRWsj4A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h2 id="9-cerave-hydrating-micellar-water">9. Cerave Hydrating Micellar Water</h2>        <div class="featured_product_block featured_block_standard" data-id="6f8195c8-c327-11f1-ac05-7d31947d4a4c">            <a href="https://www.boots.com/cerave-hydrating-micellar-water-removes-makeup-with-24h-hydration-with-hyaluronic-acid-400-ml-10385885" data-model-name="Hydrating Micellar Water " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/neAWofjiQyQDGLqUR69Zua.webp" alt="Cerave Hydrating Micellar Water Removes Makeup With 24h Hydration With Hyaluronic Acid 400 Ml"><span class='featured__label standard__label'>Best makeup remover</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cerave</div>                                        <div class="featured__title">Hydrating Micellar Water </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key ingredients:</strong> Ceramides, hyaluronic acid, glycerin, niacinamide</p><p><strong>Best for:</strong> All skin types, particularly dry and sensitive mature skin</p><p><strong>Why we love it:</strong> It's an affordable, barrier-supporting micellar water that makes removing makeup and SPF refreshingly straightforward.</p><p>While I wouldn't rely on it for anything more than makeup removal, this is a particularly useful addition to a mature-skin cleansing routine because it removes makeup without risking any compromise on hydration. The fragrance-free, no-rinse formula contains three essential ceramides alongside hyaluronic acid, glycerin, and niacinamide to help support the skin barrier while cleansing. Again, I'd follow it up with a thorough double cleanse rather than relying on micellar water alone every evening, particularly if you've worn a full face of makeup or SPF, but it's excellent for loosening everything before you do so. </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Fragrance-free</li><li class='list-item list-item-pros'>Contains three essential ceramides</li><li class='list-item list-item-pros'>Removes face and eye makeup</li><li class='list-item list-item-pros'>Affordable and widely available</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Best followed by a double cleanse</li><li class='list-item list-item-cons'>Requires a cotton pad, which some people prefer to avoid</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="5CN2ta2hQEFGzmHjCNFH5A" name="7" alt="Freelance beauty editor Grace Day holding a bottle of" src="https://cdn.mos.cms.futurecdn.net/5CN2ta2hQEFGzmHjCNFH5A-1920-80.png" mos="" align="middle" fullscreen="" width="1536" height="2048" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-what-cleansers-should-be-avoided"><span>What Cleansers Should Be Avoided?</span></h3><p>Rather than ruling out an entire category of cleanser, <strong>Khorana</strong> says to pay attention to how a formula leaves your skin feeling. "I'd be cautious with anything that leaves the skin feeling stripped or tight," she says. That includes very foaming cleansers, harsh surfactants, abrasive scrubs and heavily fragranced formulas, particularly if your skin is already dry or sensitive. And don't be fooled by that satisfying squeaky-clean feeling. "That sensation can actually be a sign that you've removed too much of the skin's natural oils," she explains. If your face feels tight immediately after cleansing, it's probably a sign to switch to something gentler.</p><h3 class="article-body__section" id="section-how-to-cleanse-mature-skin"><span>How to Cleanse Mature Skin</span></h3><p>When it comes to cleansing mature skin, technique matters just as much as the formula. "Keep it simple and gentle," advises <strong>Khorana</strong>. Use lukewarm rather than hot water, massage your cleanser over your skin using your fingertips, and avoid aggressive rubbing or scrubbing. In the evening, double cleansing can be useful if you're wearing makeup or SPF—start with an oil or balm cleanser before following with a gentle second cleanse. And don't assume you need a full cleanse every morning. "In the morning, you may not need a full cleanse if your skin is very dry—a gentle rinse with lukewarm water can be enough."</p><h3 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h3><p>I’ve personally used and assessed these cleansers, considering their textures, how effectively they remove makeup and SPF, how easily they rinse away, and how skin feels afterwards. As I don’t have mature skin myself, I assessed their suitability for mature complexions alongside <strong>dermatologist Sonia Khorana’s</strong> advice, especially regarding hydration, barrier support, and potentially irritating ingredients. I also considered each product’s claims, key ingredients, skin type suitability, value, and overall user experience.</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ A Makeup Artist Agrees: These Are the 6 Coolest Ways to Wear Blush This Winter ]]></title>
                                                                                                <dc:content><![CDATA[ <p>This summer, <a href="https://www.whowhatwear.com/best-blushers">blush</a> was all the rage. In fact, blush has been one of the biggest <a href="https://www.whowhatwear.com/beauty/makeup/makeup-trends-2026-uk">makeup trends</a> of the year, and many of us have been adopting the "more is more" approach. As a keen blush enthusiast and ever-curious beauty editor, I was intrigued to see whether we'd be reaching for the blusher this winter, too. So I reached out to <a href="https://www.instagram.com/berniciaboateng/" target="_blank"><strong>Bernicia Boateng</strong></a><strong>, leading makeup artist and </strong><a href="https://www.esteelauder.co.uk/" target="_blank"><strong>Estée Lauder</strong></a><strong> partner</strong>, for her expert opinion. </p><p>"I think blush has become such an essential part of everyone's makeup routine that it's no longer just a seasonal trend," <strong>Boateng</strong> tells me. "We've moved away from blush being something that simply adds a little colour to the cheeks. It's now a way to bring dimension, warmth and personality to the entire face."</p><p>Summer was all about vibrant shades, but <strong>Boateng</strong> says winter will look a little different. "I think we'll see people gravitating towards richer, more romantic tones. Think deep berries, plums, warm terracottas and beautiful rosy browns." Below, <strong>Boateng</strong> shares the biggest blush trends to try this winter, and after researching them all, I think I've found a new favourite...</p><h2 id="6-biggest-winter-2026-blush-trends">6 Biggest Winter 2026 Blush Trends</h2><h3 class="article-body__section" id="section-1-blush-draping"><span>1. Blush Draping</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="e8xXe3CBeBM69Cis5mjsKi" name="blush draping" alt="A picture of Mia Goth and creator @tylynn wearing blusher with the text "blush draping" over the top" src="https://cdn.mos.cms.futurecdn.net/e8xXe3CBeBM69Cis5mjsKi-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ninapark/p/DeoAnx3m-fE/" target="_blank">@ninapark</a>, <a href="https://www.instagram.com/p/Deb-u4dFj_Q/" target="_blank">@tylynn</a>)</span></figcaption></figure><p>First up: what <strong>Boateng</strong> calls "blush draping". "I'm a big fan of using blush to sculpt the face," she tells me. "Rather than concentrating the colour solely on the apples of the cheeks, we'll see more blush swept upwards towards the temples, almost replacing traditional <a href="https://www.whowhatwear.com/beauty/makeup/best-contour-sticks">contour</a>. It's such a beautiful way to lift the face whilst keeping everything soft."</p><h2 id="get-the-look">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="cbedc792-ced4-11f1-8706-f7515f7ff0a2">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/soft-pinch-luminous-powder-blush-UK200048724.html" data-model-name="Soft Pinch Luminous Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dDMCwRGkXWRVQSefhV87fE.jpg" alt="Rare Beauty Soft Pinch Luminous Powder Blush Hope"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rare Beauty</div>                                        <div class="featured__title">Soft Pinch Luminous Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cbedc80a-ced4-11f1-bed4-5d0dc83c5bd3">            <a href="https://www.lookfantastic.com/p/estee-lauder-the-sculpting-blush-7g-various-shades/16747095/" data-model-name="The Sculpting Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/7ESLd543miqknkj3YpvLi8.webp" alt="Estée Lauder the Sculpting Blush Sensuous Rose"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">The Sculpting Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cbedc896-ced4-11f1-84e8-d5b6cc8f9266">            <a href="https://www.sephora.co.uk/p/saie-supersuede-blush-radiant-talc-free-baked-powder-blush" data-model-name="Supersuede Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qroJUTG6qLf2j23Hc88gNd.jpg" alt="SAIE SuperSuede™ Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SAIE</div>                                        <div class="featured__title">Supersuede Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-berry-stained-cheeks"><span>2. Berry-Stained Cheeks</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="nsh8q7s6CvKe3ddFu3STx5" name="berry-stained cheeks" alt="A picture of creator @nnennaechem and Hailey Bieber wearing berry blusher with the text "berry-stained cheeks" over the top" src="https://cdn.mos.cms.futurecdn.net/nsh8q7s6CvKe3ddFu3STx5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DUGm1pWDD9Z/" target="_blank">@nnennaechem</a>, <a href="https://www.instagram.com/p/DepwfA7j0eh/" target="_blank">@haileybieber</a>)</span></figcaption></figure><p>"I think we're going to see a lot of deep berry, wine and plum tones this winter," says <strong>Boateng</strong>. "There's something so beautiful about that naturally flushed, just-stepped-out-into-the-cold look. These shades are particularly gorgeous on deeper skin tones."</p><h2 id="get-the-look-2">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="e78a43f8-ced5-11f1-b3fb-033a6d35b14a">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/unreal-blush-healthy-glow-stick-UK200056224.html?utm_source=google&utm_medium=ppc&utm_campaign=snk-uk-shopping&utm_term=alwayson-all-mixed&utm_content=charlottetilbury-designer-static&src=ppc&gclsrc=aw.ds&gad_source=1&gad_campaignid=21775667194&gbraid=0AAAAAD9ohPrQFW9e9TuslzqA_WzFw-p46&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-GOeOj2Spq4WueV7PBtyWfO--KOfvHI48vlvFBAMW4cWA5GGu2WzDxoChI4QAvD_BwE" data-model-name="Unreal Blush Healthy Glow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KAzxWDUafGkkgaZY5rN64J.jpg" alt="Charlotte Tilbury Unreal Blush Healthy Glow Stick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Unreal Blush Healthy Glow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e78a448e-ced5-11f1-8e36-b3ba673c3702">            <a href="https://www.meritbeauty.com/en-uk/products/flush-balm-ukeu" data-model-name="Flush Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Pys5kyCnHPmuwaCtGFXsP6.jpg" alt="Merit Flush Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">Flush Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e78a4510-ced5-11f1-9b21-576d072cce8d">            <a href="https://www.spacenk.com/uk/campaigns/autumn-beauty-essentials/cream-blush-UK200059467.html" data-model-name="Cream Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gkuiFJA83hhiCJ83r3jrch.jpg" alt="REFY Cream Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Cream Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-blurred-blush"><span>3. Blurred Blush</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="DUhXvqmRimM5nApEqNaKUK" name="blurred blush" alt="A picture of Kylie Jenner and Charithra Chandran with blurred makeup looks with the text "blurred blush" on top" src="https://cdn.mos.cms.futurecdn.net/DUhXvqmRimM5nApEqNaKUK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPY6XVAEahB/" target="_blank">@kyliejenner</a>, <a href="https://www.instagram.com/p/DVazIDxAlBc/" target="_blank">@charithra17</a>)</span></figcaption></figure><p>One of my favourite winter trends is blurred blush. "Whilst I love a <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-makeup-products">dewy complexion</a>, I think we're going to see a return to beautifully diffused, velvety blush finishes," <strong>Boateng </strong>explains. "Nothing too harsh or overly pigmented, just a soft wash of colour that looks almost airbrushed. It's timeless and incredibly flattering." </p><h2 id="get-the-look-3">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="f0da409c-ced6-11f1-9b91-d7b1ac4ccd95">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/airbrush-flawless-blush-blur-UK200067381.html" data-model-name="Airbrush Flawless Blush Blur" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JR7Grf4kELHXudY7YeNpLB.jpg" alt="Charlotte Tilbury Airbrush Flawless Blush Blur Pillow Talk"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Blush Blur</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f0da411e-ced6-11f1-b207-6dc962867a17">            <a href="https://www.boots.com/no7-velvet-cloud-cream-to-powder-blush-10391816" data-model-name="Velvet Cloud Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PV9EHq3dJVsWfEMaMSKj6c.webp" alt="No7 Velvet Cloud Cream to Powder Blush New & Improved Formula 4.5g"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Velvet Cloud Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f0da4024-ced6-11f1-b99d-ffa27c311277">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/soft-focus-blurring-blush-UK200057121.html" data-model-name="Soft Focus Blurring Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/njMBdxRbbJBrLkax8orgV7.jpg" alt="Ilia Beauty Soft Focus Blurring Blush Pulse"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ilia Beauty</div>                                        <div class="featured__title">Soft Focus Blurring Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-monochromatic-makeup"><span>4. Monochromatic Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="uStYYgjMTCTcrk7sadn2hV" name="monochromatic makeup" alt="A picture of Jodie Comer and Kendall Jenner with the text "monochromatic makeup" over the top" src="https://cdn.mos.cms.futurecdn.net/uStYYgjMTCTcrk7sadn2hV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/sarahillmakeup/p/Deb6k_DCJ5p/" target="_blank">@sarahillmakeup</a>, <a href="https://www.instagram.com/p/DWEhNeYFPkv/" target="_blank">@kendalljenner</a>)</span></figcaption></figure><p>"I absolutely love a cohesive makeup look," says <strong>Boateng</strong>. "Using similar tones across the cheeks, lips and eyes creates such an expensive, polished finish. For winter, I'm thinking beautiful mauves, warm browns and muted rose shades."</p><h2 id="get-the-look-4">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="cd1931a2-ced8-11f1-a24f-c7a6d5e4d31a">            <a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/?" data-model-name="Skinfinish Colourstruck Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:400,l:0,cw:1500,ch:1500,q:80/oEB5KQeU23h8aDjdbti8H5.webp" alt="Mac Skinfinish Colourstruck Blush 4.5g (various Shades) Gingerly"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mac</div>                                        <div class="featured__title">Skinfinish Colourstruck Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cd19321a-ced8-11f1-a4e9-13b2d81feacd">            <a href="https://www.lookfantastic.com/p/estee-lauder-futurist-blushmaker-dewy-cheek-liquid-blush-various-shades/17746803/" data-model-name="Futurist Blushmaker" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/p32LTeHgAd5tyhGKRWYV8F.jpg" alt="Estée Lauder Futurist Blushmaker"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Futurist Blushmaker</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cd19327e-ced8-11f1-9e76-2fc205376b3c">            <a href="https://trinnylondon.com/products/flush-blush-katrin" data-model-name="Flush Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:79,l:0,cw:528,ch:528,q:80/pkmWbfP3swexUfcRkBgMPK.png" alt="Flush Blush - Katrin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Flush Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-the-winter-flush"><span>5. The Winter Flush</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UpL6sHtWYhsGcSMCQgjBLg" name="the winter flush" alt="A collage of creators @mimixn and @frannfyne wearing blusher with the text "the winter flush" over the top" src="https://cdn.mos.cms.futurecdn.net/UpL6sHtWYhsGcSMCQgjBLg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/mimixn/p/DT5VNLTDmxz/" target="_blank">@mimixn</a>, <a href="https://www.instagram.com/p/DGTdqEIIxaX/" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>You know when you've been out in the cold and when you finally come inside, your cheeks have that natural-looking flush? Well, that's what this trend is all about. "[It's] that soft, slightly rosy complexion that makes you look like you've just come in from a winter walk," <strong>Boateng</strong> adds. "I think we'll see a lot of blush applied across the cheeks and subtly over the bridge of the nose to create that fresh, youthful finish."</p><h2 id="get-the-look-5">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="4c955c76-ced9-11f1-9ed8-83ccf9be5310">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-rosy-glow-E000001909.html" data-model-name="Backstage Rosy Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jJqP3Wtsb5jDLYECpk8Be7.jpg" alt="Dior Beauty Backstage Rosy Glow"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Rosy Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="4c955cf8-ced9-11f1-9461-1f51187516a3">            <a href="https://www.rhodeskin.com/en-gb/products/pocket-blush-teacup" data-model-name="Pocket Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xJp8eJ9ssMzN66BfcLgmaM.png" alt="Pocket Blush Teacup — Default Title"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="4c955d70-ced9-11f1-a6b8-df600111c6af">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-make-me-blush-5g-various-shades/15815359/" data-model-name="Make Me Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:457,l:0,cw:1500,ch:1500,q:80/7eiUPwr4eacYEpMLxNv5WR.webp" alt="Yves Saint Laurent Make Me Blush Bold Blurring Blush 5g (various Shades) Pink Voltage 87"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Make Me Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-blonzing"><span>6. "Blonzing"</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="55UeXTaSUxvBRzJjshYf7T" name="blonzing" alt="A picture of Elizabeth Debicki and Jasmine Tookes wearing bronzed makeup with the text "blonzing" over the top" src="https://cdn.mos.cms.futurecdn.net/55UeXTaSUxvBRzJjshYf7T-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jastookes/p/DczGn7PjN7U/" target="_blank">@jastookes</a>, <a href="https://www.instagram.com/p/Devh66IFKec/" target="_blank">@ninapark</a>)</span></figcaption></figure><p>It might not be summer anymore, but "<a href="https://www.whowhatwear.com/beauty/makeup/best-blonzers">blonzing"</a> is here to stay. "The combination of blush and <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzer</a> is something I think we'll continue seeing more of," <strong>Boateng</strong> tells me. "It's perfect for anyone who wants to maintain that warmth and glow throughout the colder months. I particularly love warm terracotta and reddish-brown shades for this."</p><h2 id="get-the-look-6">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="e2b6d720-ced9-11f1-9b6b-03cfab7e4b20">            <a href="https://www.sephora.co.uk/p/benefit-cosmetics-terra-wanderful-world-blush-powder" data-model-name="Terra WANDERful World Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nxMLjpdhfsGZ7zWZGwzWSA.jpg" alt="Benefit Terra WANDERful World Blush Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Benefit</div>                                        <div class="featured__title">Terra WANDERful World Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b6d7a2-ced9-11f1-ac1e-e13ab3e0919c">            <a href="https://www.violettefr.com/en-gb/products/plume-blush-latte-praline" data-model-name="Plume Blush Latte Praline" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:303,l:0,cw:1920,ch:1920,q:80/5d77MaaBteJc3XvdyXWUWE.jpg" alt="Plume Blush - Latte Praline"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIOLETTE_FR</div>                                        <div class="featured__title">Plume Blush Latte Praline</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b6d810-ced9-11f1-9de7-e306c09bf4d8">            <a href="https://www.boots.com/bareminerals-gen-nude-blonzer-10316397p" data-model-name="Gen Nude Blonzer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X25Bm3gwdqzQBZvrT5BdeM.webp" alt="Bareminerals Gen Nude Blonzer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bareminerals</div>                                        <div class="featured__title">Gen Nude Blonzer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/winter-blush-trends-2026</link>
                                                                            <description>
                            <![CDATA[ Straight from an expert. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sun, 25 Oct 2026 07:00:00 +0000</pubDate>                                                                                                                                <updated>Sun, 25 Oct 2026 17:56:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@nnennaechem]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Creator @nnennaechem taking a selfie wearing rosy blusher]]></media:description>                                                            <media:text><![CDATA[Creator @nnennaechem taking a selfie wearing rosy blusher]]></media:text>
                                <media:title type="plain"><![CDATA[Creator @nnennaechem taking a selfie wearing rosy blusher]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/PLiVG8t4whFRxRwuk6FAJk-1920-80.jpg" />
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                            <![CDATA[
                            <article>
                                <p>This summer, <a href="https://www.whowhatwear.com/best-blushers">blush</a> was all the rage. In fact, blush has been one of the biggest <a href="https://www.whowhatwear.com/beauty/makeup/makeup-trends-2026-uk">makeup trends</a> of the year, and many of us have been adopting the "more is more" approach. As a keen blush enthusiast and ever-curious beauty editor, I was intrigued to see whether we'd be reaching for the blusher this winter, too. So I reached out to <a href="https://www.instagram.com/berniciaboateng/" target="_blank"><strong>Bernicia Boateng</strong></a><strong>, leading makeup artist and </strong><a href="https://www.esteelauder.co.uk/" target="_blank"><strong>Estée Lauder</strong></a><strong> partner</strong>, for her expert opinion. </p><p>"I think blush has become such an essential part of everyone's makeup routine that it's no longer just a seasonal trend," <strong>Boateng</strong> tells me. "We've moved away from blush being something that simply adds a little colour to the cheeks. It's now a way to bring dimension, warmth and personality to the entire face."</p><p>Summer was all about vibrant shades, but <strong>Boateng</strong> says winter will look a little different. "I think we'll see people gravitating towards richer, more romantic tones. Think deep berries, plums, warm terracottas and beautiful rosy browns." Below, <strong>Boateng</strong> shares the biggest blush trends to try this winter, and after researching them all, I think I've found a new favourite...</p><h2 id="6-biggest-winter-2026-blush-trends">6 Biggest Winter 2026 Blush Trends</h2><h3 class="article-body__section" id="section-1-blush-draping"><span>1. Blush Draping</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="e8xXe3CBeBM69Cis5mjsKi" name="blush draping" alt="A picture of Mia Goth and creator @tylynn wearing blusher with the text "blush draping" over the top" src="https://cdn.mos.cms.futurecdn.net/e8xXe3CBeBM69Cis5mjsKi-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ninapark/p/DeoAnx3m-fE/" target="_blank">@ninapark</a>, <a href="https://www.instagram.com/p/Deb-u4dFj_Q/" target="_blank">@tylynn</a>)</span></figcaption></figure><p>First up: what <strong>Boateng</strong> calls "blush draping". "I'm a big fan of using blush to sculpt the face," she tells me. "Rather than concentrating the colour solely on the apples of the cheeks, we'll see more blush swept upwards towards the temples, almost replacing traditional <a href="https://www.whowhatwear.com/beauty/makeup/best-contour-sticks">contour</a>. It's such a beautiful way to lift the face whilst keeping everything soft."</p><h2 id="get-the-look">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="cbedc792-ced4-11f1-8706-f7515f7ff0a2">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/soft-pinch-luminous-powder-blush-UK200048724.html" data-model-name="Soft Pinch Luminous Powder Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dDMCwRGkXWRVQSefhV87fE.jpg" alt="Rare Beauty Soft Pinch Luminous Powder Blush Hope"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rare Beauty</div>                                        <div class="featured__title">Soft Pinch Luminous Powder Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cbedc80a-ced4-11f1-bed4-5d0dc83c5bd3">            <a href="https://www.lookfantastic.com/p/estee-lauder-the-sculpting-blush-7g-various-shades/16747095/" data-model-name="The Sculpting Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/7ESLd543miqknkj3YpvLi8.webp" alt="Estée Lauder the Sculpting Blush Sensuous Rose"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">The Sculpting Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cbedc896-ced4-11f1-84e8-d5b6cc8f9266">            <a href="https://www.sephora.co.uk/p/saie-supersuede-blush-radiant-talc-free-baked-powder-blush" data-model-name="Supersuede Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qroJUTG6qLf2j23Hc88gNd.jpg" alt="SAIE SuperSuede™ Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SAIE</div>                                        <div class="featured__title">Supersuede Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-2-berry-stained-cheeks"><span>2. Berry-Stained Cheeks</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="nsh8q7s6CvKe3ddFu3STx5" name="berry-stained cheeks" alt="A picture of creator @nnennaechem and Hailey Bieber wearing berry blusher with the text "berry-stained cheeks" over the top" src="https://cdn.mos.cms.futurecdn.net/nsh8q7s6CvKe3ddFu3STx5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DUGm1pWDD9Z/" target="_blank">@nnennaechem</a>, <a href="https://www.instagram.com/p/DepwfA7j0eh/" target="_blank">@haileybieber</a>)</span></figcaption></figure><p>"I think we're going to see a lot of deep berry, wine and plum tones this winter," says <strong>Boateng</strong>. "There's something so beautiful about that naturally flushed, just-stepped-out-into-the-cold look. These shades are particularly gorgeous on deeper skin tones."</p><h2 id="get-the-look-2">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="e78a43f8-ced5-11f1-b3fb-033a6d35b14a">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/unreal-blush-healthy-glow-stick-UK200056224.html?utm_source=google&utm_medium=ppc&utm_campaign=snk-uk-shopping&utm_term=alwayson-all-mixed&utm_content=charlottetilbury-designer-static&src=ppc&gclsrc=aw.ds&gad_source=1&gad_campaignid=21775667194&gbraid=0AAAAAD9ohPrQFW9e9TuslzqA_WzFw-p46&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-GOeOj2Spq4WueV7PBtyWfO--KOfvHI48vlvFBAMW4cWA5GGu2WzDxoChI4QAvD_BwE" data-model-name="Unreal Blush Healthy Glow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KAzxWDUafGkkgaZY5rN64J.jpg" alt="Charlotte Tilbury Unreal Blush Healthy Glow Stick"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Unreal Blush Healthy Glow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e78a448e-ced5-11f1-8e36-b3ba673c3702">            <a href="https://www.meritbeauty.com/en-uk/products/flush-balm-ukeu" data-model-name="Flush Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Pys5kyCnHPmuwaCtGFXsP6.jpg" alt="Merit Flush Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit Beauty</div>                                        <div class="featured__title">Flush Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e78a4510-ced5-11f1-9b21-576d072cce8d">            <a href="https://www.spacenk.com/uk/campaigns/autumn-beauty-essentials/cream-blush-UK200059467.html" data-model-name="Cream Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gkuiFJA83hhiCJ83r3jrch.jpg" alt="REFY Cream Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>REFY</div>                                        <div class="featured__title">Cream Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-3-blurred-blush"><span>3. Blurred Blush</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="DUhXvqmRimM5nApEqNaKUK" name="blurred blush" alt="A picture of Kylie Jenner and Charithra Chandran with blurred makeup looks with the text "blurred blush" on top" src="https://cdn.mos.cms.futurecdn.net/DUhXvqmRimM5nApEqNaKUK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPY6XVAEahB/" target="_blank">@kyliejenner</a>, <a href="https://www.instagram.com/p/DVazIDxAlBc/" target="_blank">@charithra17</a>)</span></figcaption></figure><p>One of my favourite winter trends is blurred blush. "Whilst I love a <a href="https://www.whowhatwear.com/beauty/makeup/best-dewy-makeup-products">dewy complexion</a>, I think we're going to see a return to beautifully diffused, velvety blush finishes," <strong>Boateng </strong>explains. "Nothing too harsh or overly pigmented, just a soft wash of colour that looks almost airbrushed. It's timeless and incredibly flattering." </p><h2 id="get-the-look-3">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="f0da409c-ced6-11f1-9b91-d7b1ac4ccd95">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/airbrush-flawless-blush-blur-UK200067381.html" data-model-name="Airbrush Flawless Blush Blur" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JR7Grf4kELHXudY7YeNpLB.jpg" alt="Charlotte Tilbury Airbrush Flawless Blush Blur Pillow Talk"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Airbrush Flawless Blush Blur</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f0da411e-ced6-11f1-b207-6dc962867a17">            <a href="https://www.boots.com/no7-velvet-cloud-cream-to-powder-blush-10391816" data-model-name="Velvet Cloud Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PV9EHq3dJVsWfEMaMSKj6c.webp" alt="No7 Velvet Cloud Cream to Powder Blush New & Improved Formula 4.5g"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Velvet Cloud Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="f0da4024-ced6-11f1-b99d-ffa27c311277">            <a href="https://www.spacenk.com/uk/makeup/cheeks/blusher/soft-focus-blurring-blush-UK200057121.html" data-model-name="Soft Focus Blurring Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/njMBdxRbbJBrLkax8orgV7.jpg" alt="Ilia Beauty Soft Focus Blurring Blush Pulse"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ilia Beauty</div>                                        <div class="featured__title">Soft Focus Blurring Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-4-monochromatic-makeup"><span>4. Monochromatic Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="uStYYgjMTCTcrk7sadn2hV" name="monochromatic makeup" alt="A picture of Jodie Comer and Kendall Jenner with the text "monochromatic makeup" over the top" src="https://cdn.mos.cms.futurecdn.net/uStYYgjMTCTcrk7sadn2hV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/sarahillmakeup/p/Deb6k_DCJ5p/" target="_blank">@sarahillmakeup</a>, <a href="https://www.instagram.com/p/DWEhNeYFPkv/" target="_blank">@kendalljenner</a>)</span></figcaption></figure><p>"I absolutely love a cohesive makeup look," says <strong>Boateng</strong>. "Using similar tones across the cheeks, lips and eyes creates such an expensive, polished finish. For winter, I'm thinking beautiful mauves, warm browns and muted rose shades."</p><h2 id="get-the-look-4">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="cd1931a2-ced8-11f1-a24f-c7a6d5e4d31a">            <a href="https://www.lookfantastic.com/p/mac-skinfinish-colourstruck-blush-4.5g-various-shades/17765821/?" data-model-name="Skinfinish Colourstruck Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:400,l:0,cw:1500,ch:1500,q:80/oEB5KQeU23h8aDjdbti8H5.webp" alt="Mac Skinfinish Colourstruck Blush 4.5g (various Shades) Gingerly"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mac</div>                                        <div class="featured__title">Skinfinish Colourstruck Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cd19321a-ced8-11f1-a4e9-13b2d81feacd">            <a href="https://www.lookfantastic.com/p/estee-lauder-futurist-blushmaker-dewy-cheek-liquid-blush-various-shades/17746803/" data-model-name="Futurist Blushmaker" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/p32LTeHgAd5tyhGKRWYV8F.jpg" alt="Estée Lauder Futurist Blushmaker"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Futurist Blushmaker</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="cd19327e-ced8-11f1-9e76-2fc205376b3c">            <a href="https://trinnylondon.com/products/flush-blush-katrin" data-model-name="Flush Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:79,l:0,cw:528,ch:528,q:80/pkmWbfP3swexUfcRkBgMPK.png" alt="Flush Blush - Katrin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Flush Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-5-the-winter-flush"><span>5. The Winter Flush</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UpL6sHtWYhsGcSMCQgjBLg" name="the winter flush" alt="A collage of creators @mimixn and @frannfyne wearing blusher with the text "the winter flush" over the top" src="https://cdn.mos.cms.futurecdn.net/UpL6sHtWYhsGcSMCQgjBLg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/mimixn/p/DT5VNLTDmxz/" target="_blank">@mimixn</a>, <a href="https://www.instagram.com/p/DGTdqEIIxaX/" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>You know when you've been out in the cold and when you finally come inside, your cheeks have that natural-looking flush? Well, that's what this trend is all about. "[It's] that soft, slightly rosy complexion that makes you look like you've just come in from a winter walk," <strong>Boateng</strong> adds. "I think we'll see a lot of blush applied across the cheeks and subtly over the bridge of the nose to create that fresh, youthful finish."</p><h2 id="get-the-look-5">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="4c955c76-ced9-11f1-9ed8-83ccf9be5310">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-rosy-glow-E000001909.html" data-model-name="Backstage Rosy Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jJqP3Wtsb5jDLYECpk8Be7.jpg" alt="Dior Beauty Backstage Rosy Glow"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Rosy Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="4c955cf8-ced9-11f1-9461-1f51187516a3">            <a href="https://www.rhodeskin.com/en-gb/products/pocket-blush-teacup" data-model-name="Pocket Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xJp8eJ9ssMzN66BfcLgmaM.png" alt="Pocket Blush Teacup — Default Title"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rhode</div>                                        <div class="featured__title">Pocket Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="4c955d70-ced9-11f1-a6b8-df600111c6af">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-make-me-blush-5g-various-shades/15815359/" data-model-name="Make Me Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:457,l:0,cw:1500,ch:1500,q:80/7eiUPwr4eacYEpMLxNv5WR.webp" alt="Yves Saint Laurent Make Me Blush Bold Blurring Blush 5g (various Shades) Pink Voltage 87"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yves Saint Laurent</div>                                        <div class="featured__title">Make Me Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-6-blonzing"><span>6. "Blonzing"</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="55UeXTaSUxvBRzJjshYf7T" name="blonzing" alt="A picture of Elizabeth Debicki and Jasmine Tookes wearing bronzed makeup with the text "blonzing" over the top" src="https://cdn.mos.cms.futurecdn.net/55UeXTaSUxvBRzJjshYf7T-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jastookes/p/DczGn7PjN7U/" target="_blank">@jastookes</a>, <a href="https://www.instagram.com/p/Devh66IFKec/" target="_blank">@ninapark</a>)</span></figcaption></figure><p>It might not be summer anymore, but "<a href="https://www.whowhatwear.com/beauty/makeup/best-blonzers">blonzing"</a> is here to stay. "The combination of blush and <a href="https://www.whowhatwear.com/uk/best-bronzers">bronzer</a> is something I think we'll continue seeing more of," <strong>Boateng</strong> tells me. "It's perfect for anyone who wants to maintain that warmth and glow throughout the colder months. I particularly love warm terracotta and reddish-brown shades for this."</p><h2 id="get-the-look-6">Get the Look:</h2>        <div class="featured_product_block featured_block_hero" data-id="e2b6d720-ced9-11f1-9b6b-03cfab7e4b20">            <a href="https://www.sephora.co.uk/p/benefit-cosmetics-terra-wanderful-world-blush-powder" data-model-name="Terra WANDERful World Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nxMLjpdhfsGZ7zWZGwzWSA.jpg" alt="Benefit Terra WANDERful World Blush Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Benefit</div>                                        <div class="featured__title">Terra WANDERful World Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b6d7a2-ced9-11f1-ac1e-e13ab3e0919c">            <a href="https://www.violettefr.com/en-gb/products/plume-blush-latte-praline" data-model-name="Plume Blush Latte Praline" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:303,l:0,cw:1920,ch:1920,q:80/5d77MaaBteJc3XvdyXWUWE.jpg" alt="Plume Blush - Latte Praline"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIOLETTE_FR</div>                                        <div class="featured__title">Plume Blush Latte Praline</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e2b6d810-ced9-11f1-9de7-e306c09bf4d8">            <a href="https://www.boots.com/bareminerals-gen-nude-blonzer-10316397p" data-model-name="Gen Nude Blonzer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X25Bm3gwdqzQBZvrT5BdeM.webp" alt="Bareminerals Gen Nude Blonzer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bareminerals</div>                                        <div class="featured__title">Gen Nude Blonzer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ From Moss Green to Antique Gold: The Best Mid-Autumn Nail Trends Are Straight Out of a Dark Fantasy Novel ]]></title>
                                                                                                <dc:content><![CDATA[ <p>October is my favorite month. Here in the Midwest, colorful leaves are strewn across sidewalks, the days still have the slightest glimmer of summer's warmth, and I'm finally able to wear my favorite fall fashion pieces—most notably, <a href="https://www.whowhatwear.com/fashion/shopping/best-zara-cos-hm-cardigans">soft knits</a>, <a href="https://www.whowhatwear.com/tag/denim-jacket">chic denim jackets</a>, and <a href="https://www.whowhatwear.com/best-suede-boots">suede boots</a>. What a time to be alive. </p><p>The only thing left to do? Choose a stylish nail color to pair with said fall fashion. For that, I wasn't willing to leave anything up to chance, so I turned to the industry's best trend-spotters: celebrity nail artists. Ahead, see the 11 most relevant mid-autumn nail trends they say are worth wearing right now. Fair warning, though. From botanical shades like moss green to jewel tones like glittering emerald and antique gold, they're straight out of a dark fantasy novel. </p><h2 class="article-body__section" id="section-mulled-merlot"><span>Mulled Merlot</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="gT2V6zG5hmRTf5AwhpkvNX" name="imgi_45_689808480_18098393675177326_8039452727559590447_n (1)" alt="mulled wine nails" src="https://cdn.mos.cms.futurecdn.net/gT2V6zG5hmRTf5AwhpkvNX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYKwwzqjF2o/?img_index=1">@matejanova</a>)</span></figcaption></figure><p>"Dark-red, burgundy-adjacent nails are always my first sign that fall has arrived," says Celebrity Nail Artist <a href="https://www.instagram.com/stephstonenails/?hl=en">Stephanie Stone</a>. She confirms the classic color is as relevant as ever, though in some super-specific shades— the first of which is "mulled merlot." For the uninitiated, mulled wine is a warm, spiced cocktail made by infusing red wine with whole spices, citrus, and a sweetener. "Mulled merlot," then, takes its lead from the fall drink, swirling red and purple together to make a rich, wine-stained color. If you ask me, it's undeniably sophisticated. </p><h3 id="shop-the-mulled-merlot-trend">Shop the Mulled Merlot Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="e860ffdc-cefe-11f1-9035-71c8298c8ae2">            <a href="https://www.amazon.com/dp/B0GMRNTD3R?lv=shuf&crid=2S3PKDD6YS4RY&sprefix=downtown%2Brush%2Bsa&th=1&amp=&channelId=500&ref_=nb_sb_ss_w_as-reorder_k1_1_16&plpRedirect=mhFallback" data-model-name="Nail Polish - Downtown Rush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qs9LFR9WqtE7QcyspKogTe.jpg" alt="Sally Hansen Miracle Gel Nail Polish Supercharged Glam Downtown Rush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Nail Polish - Downtown Rush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e8610068-cefe-11f1-9fce-1b31d1c22b6c">            <a href="https://www.beyondpolish.com/products/opi-nail-lacquer-malaga-wine-0-5-oz-nll87?currency=USD&country=US&variant=1739740099&stkn=7eae5f530feb&srsltid=AU7gw4VbTqLGtKKUgKt6QNo31EZGamCwz9QtAeoeRbKujZJ2F1FdwSdgcrk" data-model-name="Nail Lacquer - Malaga Wine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZKPQqPsyz2kYyfkVKhMNke.jpg" alt="Opi Nail Lacquer - Malaga Wine 0.5 Oz - #nll87"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer - Malaga Wine</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e86100e0-cefe-11f1-968c-354387edc45f">            <a href="https://www.ulta.com/p/gourmet-grocery-salon-quality-nail-polish-collection-pimprod2056007?sku=2563371&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2366733977700&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-LtCK1EVYTwsbIWmKC3_mquqDvYVdGRCkIknarAn4YutDJzQV5dvHhoCWwgQAvD_BwE" data-model-name="Nail Polish - Berry Naughty" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CeBQ4sGUVJXJqoHyQYYBRf.png" alt="Gourmet Grocery Salon-Quality Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Nail Polish - Berry Naughty</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-black-cherry"><span>Black Cherry</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="oC6jVc2UbCxymEqi3khuY9" name="imgi_64_774469177_18108554975177326_8366571151241538911_n (1)" alt="Black cherry nails" src="https://cdn.mos.cms.futurecdn.net/oC6jVc2UbCxymEqi3khuY9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Db_WgtGDOGF/?img_index=2">@matejanova</a>)</span></figcaption></figure><p>Black cherry is another classic fall color, and for good reason. According to <a href="https://www.instagram.com/kingofnail/?hl=en">Max Estrada</a>, award-winning nail artist and Founder of <u>eNailCouture</u>, "October is about seductive, sophisticated shades that look almost black until the light catches them," and black cherry is the perfect example. A sultry blend of black, red, and purple, it's even deeper and edgier than merlot. Estrada prefers painting black cherry on dramatic, elongated nails for the most glamorous effect. </p><p><a href="https://www.instagram.com/tory.pronails?igsi=Z2VwMjMzODZnNXhv">Viktoriia Voloshyna</a>, International Judge, Award-Winning Nail Educator, and Founder of Tory Pro Nails Studio in Beverly Hills, California, agrees. "Black cherry is for the girls who love red but want something deeper for October... One thing I always tell clients: dark colors can be beautiful on any length, even long almond. The key is a thin, elegant structure. If the coating is thick, a dark color makes the nails look heavy." That's a good tip for at-home manicure lovers, like me. Working in light layers is the best bet, especially for rich fall nail looks. </p><h3 id="shop-the-black-cherry-trend">Shop the Black Cherry Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="6ea4aec8-cefe-11f1-a751-b9965677eb10">            <a href="https://us.manucurist.com/products/green-nail-polish-hollyhock?utm_source=google&utm_medium=cpc&utm_campaign=17794690463&utm_content=&utm_term=&hpt_source=google&hpt_network=x&hpt_campaign_id=17794690463&hpt_adgroup_id=&hpt_ad_id=&gad_source=1&gad_campaignid=23764745474&gbraid=0AAAAABxwI8tDQ8ALpBt3H0ihXGTGpoQtJ&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-Nh_QY9cb12WdE_36mSx-ofismbkL7_ihhsW7xJowFQIpB3_xNq9cxoC9doQAvD_BwE&oc=US" data-model-name="Nail Polish - Hollyhock" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/j2jemX8q8q5P3qRUDiJGWK.jpg" alt="Hollyhock"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish - Hollyhock</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6ea4af7c-cefe-11f1-91db-ef001cc6cdcd">            <a href="https://www.dndgel.com/products/diva-jelly-032-black-cherry?variant=53068710609177" data-model-name="Jelly Nail Lacquer – Black Cherry" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Dynb4oDHJRtUPf7bop4ZUE.jpg" alt="DND Gel, Diva Jelly Nail Lacquer – 032 Black Cherry"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DND Gel</div>                                        <div class="featured__title">Jelly Nail Lacquer – Black Cherry</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6ea4affe-cefe-11f1-933f-536552bc3666">            <a href="https://www.ulta.com/p/reds-oranges-nail-polish-pimprod2016679?sku=2077758&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2366733977700&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-AbD4lE4Jqbp_DjUqdJ7dESo4V6ivaIlNom9yvNjipAxVmBVluvwtxoCDp0QAvD_BwE" data-model-name="Nail Polish - Wicked" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HDEzY4jxLZQmed9FN5CQWK.png" alt="Reds + Oranges Nail Polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Nail Polish - Wicked</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-sheer-shimmer"><span>Sheer Shimmer</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="52kxP3tub73rE94q4zELKM" name="imgi_64_736208128_18104521421177326_6898549251081361142_n" alt="Sheer shimmer" src="https://cdn.mos.cms.futurecdn.net/52kxP3tub73rE94q4zELKM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DadjVmcDBrT/?img_index=2">@matejanova</a>)</span></figcaption></figure><p>If deep, dark colors aren't your thing, or you want to mix it up this autumn, Stone has a suggestion—sheer, shimmery, iridescent shades. "I love how a soft, glittery shade looks in the fall," she says. "Especially with a must-have seasonal latte!" These pearly sets look ethereal and angelic, especially when they're set against soft cashmere, creamy suede, or other fall-synonymous fabrics. </p><p>She recommends wearing Sally Hansen's <u>Chic’s In Charge</u> ($9) from the Miracle Gel Bold Glam collection. "It's the perfect blend of both sheer <em>and</em> shimmer."</p><h3 id="shop-the-sheer-shimmer-trend">Shop the Sheer Shimmer Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="e530bc34-ceff-11f1-a65d-d10192d7d04a">            <a href="https://www.amazon.com/Sally-Hansen-Miracle-Polish-Supercharged/dp/B0GMRWLPF9/ref=sr_1_1?crid=2BYO0L0JGJUG3&dib=eyJ2IjoiMSJ9.9RVwLKgXmnR5JlRokOVSV_tOYXHX5mla_WzxyHG-R-P_S6ePqs_txeGn1fCPSxGvdEGBQ3vuIOyQP5iB-Xw0AXaZ0u4j-NYTKwzbPFg7gWNkahqZexSYtZLRA8NIxnAS-l2SNt-gJ9LxZsQRCiTejkKhTzZPIcOWQKSp6Na-SXnJkweJA1aAzR4BQsFTq5aociSHOXVSHyT68CoaHms57AjLzZIyPydDSB6MLeeWYvxJCJqVlEKaQOnAaAHMRRsdMA4symRpHBfTPAahHbWHK_eHrrWEvIDk5hIglxm0WI4.Ye2xYH908rEstlqb2_fOMdgBxo3i1LlUzb8mcud27Sk&dib_tag=se&keywords=sally%2Bhansen%2Bmiracle%2Bgel%2Bbold%2Bglam%2Bchic%27s%2Bin%2Bcharge&nsdOptOutParam=true&qid=1790186447&sprefix=sally%2Bhansen%2Bmiracle%2Bgel%2Bbold%2Bglam%2Bchic%27s%2Bin%2Bcharge%2Caps%2C130&sr=8-1&th=1" data-model-name="Nail Polish - Chics in Charge" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9wDhza6B8ibDyvqkAnyFVf.jpg" alt="Sally Hansen Miracle Gel Nail Polish Supercharged Glam Chics in Charge"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Nail Polish - Chics in Charge</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e530bde2-ceff-11f1-925f-49751faae04b">            <a href="https://www.ulta.com/p/gel-couture-liquid-diamonds-pimprod2055959?sku=2649660&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-344436521417&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-BpzNXlP6lRXpr9ppXywqJyCwwiYcK13h9Vc0Lc--rff-b6EbasMTBoCSkwQAvD_BwE" data-model-name="Gel Couture Liquid Diamonds" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EpfRhU2E5oPgznzHJE2DUg.png" alt="Gel Couture Liquid Diamonds"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Gel Couture Liquid Diamonds</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e530beaa-ceff-11f1-bbe9-db6258534ab5">            <a href="https://www.ulta.com/p/kur-illuminating-nail-concealer-pimprod2008243?sku=2623085&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-1045001337597&CAAGID=18002902230&CAWELAID=330000200003177291&CATARGETID=330000200002825550&CADevice=c&gad_source=1&gad_campaignid=232907070&gbraid=0AAAAAD9rLH53kSxzZnapP2Swl1ZDSUxBu&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-JoagFklostFc-9VAvRaPEvnvFuHyZ7z2rrawmiQQwx16-yRz-KAlBoClTkQAvD_BwE" data-model-name="Kur Illuminating Nail Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eZ8N4hbqeQZFsC6RWPrujg.png" alt="Kur Illuminating Nail Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Londontown</div>                                        <div class="featured__title">Kur Illuminating Nail Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-moss-green"><span>Moss Green</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="x7sHNkPQtvBx25CXXoobQN" name="imgi_67_552178875_18057583304411753_6882755275343801261_n" alt="Mossy green nails" src="https://cdn.mos.cms.futurecdn.net/x7sHNkPQtvBx25CXXoobQN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DO3x38XidM2/?hl=en&img_index=1">@themaniclub</a>)</span></figcaption></figure><p>Sorry, khaki, army, and olive green. Estrada says these are too "predictable" for fall 2026, especially when there's a new, cool-girl shade of green to wear instead—mossy green. A little gray, a little yellow, mossy green is a botanical, earthy hue that feels highly relevant right now. " I love a deep, botanical moss green on an extra-long coffin or stiletto extension, particularly with a little antique gold," he says. "It's a sophisticated autumn color with real personality." I agree. </p><h3 id="shop-the-moss-green-trend">Shop the Moss Green Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="e530ba72-ceff-11f1-a648-6f203f68c1a6">            <a href="https://dazzledry.com/products/fern-mini?variant=42947646193766&country=US&currency=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&tw_source=google&tw_adid=&tw_campaign=22317235184&tw_kwdid=&gad_source=1&gad_campaignid=22320927562&gbraid=0AAAAADCyJb3FNaAJ3xFffOnosiF4mrm41&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-Lz1iCTVksWBylCIYI9QURjMKTCx2q1JOyUmt7KM26qitmYCiQU4NBoCNIcQAvD_BwE" data-model-name="Mini Nail Lacquer - Fern" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gzF5MF6EDtE9Qg32svDkDa.png" alt="Dazzle Dry, Mini Nail Lacquer - Fern"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dazzle Dry</div>                                        <div class="featured__title">Mini Nail Lacquer - Fern</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e530bb26-ceff-11f1-9911-4120835117ff">            <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-bluesgreens-pimprod2008998?sku=2500122&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-344436521417&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-EOjtOancZJsWpG43b05KQ4js4KAfUpZuWEC2QZ4ugzWfhnJv7AGaxoC8-EQAvD_BwE" data-model-name="Nail Lacquer - Suzi" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HgzY8eFns3FGxxV5G5dWvZ.png" alt="Nail Lacquer Nail Polish, Blues/greens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer - Suzi</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e530bb9e-ceff-11f1-911f-a9474c7b688f">            <a href="https://www.ilnp.com/treetop-moss-green-studio-color-nail-polish/?gad_source=1&gad_campaignid=24360608636&gbraid=0AAAAAC9eevNsYFBsNGKnMjmFZKEUrAGHG&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-CO-w9TyxP5Ihnz-ABBsDKsBN8Lh9H1HA-8R4JM4YYFkMhUevOE_IxoCU04QAvD_BwE" data-model-name="Studio Color - Treetop" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UP4M9jA3zYAV6LZAbNS8NZ.jpg" alt="Treetop"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ILNP</div>                                        <div class="featured__title">Studio Color - Treetop</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-midnight-plum"><span>Midnight Plum</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rDLMc37ECoHxkWKAL4wyfD" name="ruC3AeKmFKMyacJ2i8dPHQ-1200-80.jpg" alt="Midnight plum nails" src="https://cdn.mos.cms.futurecdn.net/rDLMc37ECoHxkWKAL4wyfD-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Kylie Jenner wears OPI's Lincoln Park After Dark. </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C_3USrfPhYl/?hl=en">@themaniclub</a>)</span></figcaption></figure><p>ICYMI, <a href="https://www.whowhatwear.com/fashion/fall-fashion-color-trends-2026">purple is one of 2026's most dominant color trends,</a> with designers like Loewe and Tory Burch debuting deep aubergine designs. According to Estrada, the most stylish folks will take these deep, dark shades of purple past their wardrobes, incorporating them into their mid-autumn manicures. "Midnight plum," as he calls it, is nearly black until the light catches it, and it flashes purple. An iconic example? OPI's <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-purples-pimprod2009009?sku=2118403&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-1898473638669&CAAGID=18002902230&CAWELAID=1888492377&CATARGETID=330000200002825550&CADevice=c&gad_source=1&gad_campaignid=232907070&gbraid=0AAAAAD9rLH53kSxzZnapP2Swl1ZDSUxBu&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-E2xR2-Bnuxwp05Fu-uOngcg92EGY0FBHwE4inr4y5OEwLJtAoPq8hoClOwQAvD_BwE">Lincoln Park After Dark</a> ($12). Regardless of which midnight plum shade you choose to wear on your fingertips, Estrada says it's "the manicure equivalent of an expensive velvet evening gown." </p><p><a href="https://www.instagram.com/vikkinails.la/">Vikki Swan</a> is an award-winning Nail Educator, International Nail Competition Judge, and Founder of Vikki Swan Nail Academy in Los Angeles. She cosigns the midnight plum trend, saying it's "another great option for those who want something a little different while keeping the manicure elegant." </p><h3 id="shop-the-midnight-plum-trend">Shop the Midnight Plum Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="0061e0b4-cf1e-11f1-bcf7-c5a0e6ed4bb6">            <a href="https://us.manucurist.com/products/green-nail-polish-queen-of-night?utm_source=google&utm_medium=cpc&utm_campaign=17794690463&utm_content=&utm_term=&hpt_source=google&hpt_network=x&hpt_campaign_id=17794690463&hpt_adgroup_id=&hpt_ad_id=&gad_source=1&gad_campaignid=23764745474&gbraid=0AAAAABxwI8tDQ8ALpBt3H0ihXGTGpoQtJ&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-JIQ3OpKRjaYkE6eP7-XLSnYlnaUgVnOo92H6YCAJICMz8iT_03iFRoCFuAQAvD_BwE" data-model-name="Queen of Night" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/T9sDfqGSL6vui2AuvbKiqf.jpg" alt="Queen of Night"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Queen of Night</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4c32-ceff-11f1-b2fc-9f192674e78d">            <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-purples-pimprod2009009?sku=2118403&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-1898473638669&CAAGID=18002902230&CAWELAID=1888492377&CATARGETID=330000200002825550&CADevice=c&gad_source=1&gad_campaignid=232907070&gbraid=0AAAAAD9rLH53kSxzZnapP2Swl1ZDSUxBu&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-E2xR2-Bnuxwp05Fu-uOngcg92EGY0FBHwE4inr4y5OEwLJtAoPq8hoClOwQAvD_BwE" data-model-name="Lincoln Park After Dark" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UvSzwUQaTXbA7mZVaj9t97.png" alt="Nail Lacquer Nail Polish, Purples"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Lincoln Park After Dark</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4ca0-ceff-11f1-ae86-6fadfe0e4399">            <a href="https://www.ulta.com/p/nail-lacquer-xlsImpprod13741055?sku=2563628&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2366733977700&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-DsN8NQq8LWZkslLUdx09G2fYQVrJPmgI37ecsPSF4NlPAJa01dm7hoCleoQAvD_BwE" data-model-name="Nail Lacquer - Leighton" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K9nLiF489Qi5ZAvMsR64R6.png" alt="Nail Lacquer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Zoya</div>                                        <div class="featured__title">Nail Lacquer - Leighton</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-dark-chocolate"><span>Dark Chocolate</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="AdRwLR5N7YkRwVGBpoUHXS" name="imgi_2_568618714_18377271361178067_3246141089130441299_n" alt="Chocolate nails" src="https://cdn.mos.cms.futurecdn.net/AdRwLR5N7YkRwVGBpoUHXS-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQEyo8DDJKb/">@raelondonnails</a>)</span></figcaption></figure><p>Dust off your chocolatey nail polishes, people. Deep espresso and cocoa-spiked shades are back and better than ever. "Brown is really replacing black this fall; it's dark, but it looks softer and warmer on the hand," Voloshyna says. Swan seconds this. "Chocolate brown is a beautiful alternative to classic nudes and works well on both short and long nails," she says. </p><p>Estrada connects the food-inspired color to an ongoing scent trend. "Fragrance has embraced gourmand notes for years; now I want gourmand nails. <a href="https://www.whowhatwear.com/beauty/nails/brown-nail-trend-2025">Espresso, roasted hazelnut, chocolate, and caramelized nude</a> are deliciously indulgent shades that look like they belong in a luxury patisserie." I couldn't have said it better myself. </p><h3 id="shop-the-dark-chocolate-trend">Shop the Dark Chocolate Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="8dfa4d18-ceff-11f1-a256-3d0211b5a811">            <a href="https://oliveandjune.com/collections/new-long-lasting-polish/products/dark-chocolate" data-model-name="Dark Chocolate" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jAMPU3HJ4QhxjUCEZvaoGn.png" alt="oliveandjune,"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olive & June</div>                                        <div class="featured__title">Dark Chocolate</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4d86-ceff-11f1-85c3-814ba44d8862">            <a href="https://www.modaoperandi.com/beauty/p/ssone/-nail-lacquer/594419?country=US&currency=USD&utm_source=google&utm_medium=organicpla&utm_campaign=organicpla&srsltid=AU7gw4VJn-fYtt8vEaoQAcsDCfBizIjN5Wq1h9aDMkAmoCyF3NrzfNPcj48" data-model-name="Chocolate Cosmos" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ULDnLinnaK7xUmYpAhRb8c.jpg" alt="SSONE, Chocolate Cosmos"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SSONE</div>                                        <div class="featured__title">Chocolate Cosmos</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4e08-ceff-11f1-8233-d5651ec1bdf9">            <a href="https://www.nordstrom.com/s/hermes-herms-les-mains-herms-nail-enamel/6520547?color=95+brun+bistre&size=one+size&utm_source=gad&utm_medium=pdshp&utm_term=ntcmp&utm_content=at~pmax&utm_creative_format=ag~usebq_pt~gad_vs~nv_ra~cpc_ac~ntcmp_ti~_ff~_id~6756248581&gclsrc=aw.ds&gad_source=1&gad_campaignid=19613702295&gbraid=0AAAAAD8eAEmNtRIpuZRKXkDY-DLSMIyrC&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-KsFxNZ2A7rIRW7DploTpxzT-kAxqRGg1OmcTsWCrP5XukTpXw334xoCnfsQAvD_BwE" data-model-name="Nail Enamel - Brun Bistre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8MK37CmD6sLXRZehk2N8JE.jpg" alt="Hermès, Nail Enamel - Brun Bistre"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Nail Enamel - Brun Bistre</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-rich-emerald"><span>Rich Emerald</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kej85fRUtumUw5mzqTU8GG" name="best-green-nail-polishes-296360-1638504183133-main-700-80.jpg" alt="Emerald nails" src="https://cdn.mos.cms.futurecdn.net/kej85fRUtumUw5mzqTU8GG-1920-80.webp" mos="" align="middle" fullscreen="" width="700" height="700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/betina_goldstein/">@betinagoldstein</a>)</span></figcaption></figure><p>Another shade of green that you can't go wrong with this autumn? Emerald. It's associated with love, renewal, and wisdom. It also silently signals sophistication. "Dark green is sometimes an overlooked fall color because people see it and think of 'winter' instead," Stone says. "To me, it’s more of a transitional hue! Sally Hansen’s<a href="https://www.amazon.com/Sally-Hansen-Miracle-Supercharged-Empire/dp/B0GMS5KHS3/ref=sr_1_1?crid=3HY6FF8BHAVFM&dib=eyJ2IjoiMSJ9.gNWILTfoRG83em8OfZ79_R-zDVFXwZ9cSsCLbJXuN-EgxIMswXQngpLOOeJFEls5rvXKm5XYwwgAsTffRhw-BDKxEKVry5jpp1OgbijeMKAHa1pz3bTcuIZbTQrpFRrSYuzKPmBworEuWnaNbCpU3BEqpXJLYV5Snt4kx1zUfuIzBPC_s1Ow4RyGWWKUc7Mx03wtm7PV4bweIrUoLgNsR-NfHNdBA18EBCieu8x9Aeyunh38orq-KwVSjVFFKASO_GqaMvcFOHUcz1XeQOeD59FSSiOjvGKrG7PHhLs4DHE.-9dNkiCKQ4xCVTET3AGTr_rvRoLHeqNI9RC2x83LV0c&dib_tag=se&keywords=sally%2Bhansen%2Brocket%2Bfuel&qid=1792188633&rdc=1&sprefix=sally%2Bhansen%2Brocket%2B%2Caps%2C185&sr=8-1&th=1"> <u>Rocket Fuel</u></a> ($9) shade from the Miracle Gel Bold Glam collection comes to mind when I think of opulent nail colors for fall." Plus, "Emerald looks so beautiful with fall sweaters and leather jackets," Voloshyna adds. </p><h3 id="shop-the-rich-emerald-trend">Shop the Rich Emerald Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="8dfa4e76-ceff-11f1-a8a8-77f7bfda850a">            <a href="https://www.amazon.com/dp/B0GMS5KHS3?lv=shuf&rdc=1&crid=3HY6FF8BHAVFM&keywords=sally%2Bhansen%2Brocket%2Bfuel&sprefix=sally%2Bhansen%2Brocket%2B%2Caps%2C185&th=1&dib_tag=se&dib=eyJ2IjoiMSJ9.gNWILTfoRG83em8OfZ79_R-zDVFXwZ9cSsCLbJXuN-EgxIMswXQngpLOOeJFEls5rvXKm5XYwwgAsTffRhw-BDKxEKVry5jpp1OgbijeMKAHa1pz3bTcuIZbTQrpFRrSYuzKPmBworEuWnaNbCpU3BEqpXJLYV5Snt4kx1zUfuIzBPC_s1Ow4RyGWWKUc7Mx03wtm7PV4bweIrUoLgNsR-NfHNdBA18EBCieu8x9Aeyunh38orq-KwVSjVFFKASO_GqaMvcFOHUcz1XeQOeD59FSSiOjvGKrG7PHhLs4DHE.-9dNkiCKQ4xCVTET3AGTr_rvRoLHeqNI9RC2x83LV0c&qid=1792188633&sr=8-1&channelId=500&ref_=sr_1_1&plpRedirect=mhFallback" data-model-name="Rocket Fuel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AGZ5VvAwzTJxoDffdEzpnL.jpg" alt="Sally Hansen Miracle Gel Supercharged Glam Empire State of Shine"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Rocket Fuel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4ee4-ceff-11f1-89b7-b5bcf1d3943f">            <a href="https://us.manucurist.com/products/green-emerald?utm_source=google&utm_medium=cpc&utm_campaign=17794690463&utm_content=&utm_term=&hpt_source=google&hpt_network=x&hpt_campaign_id=17794690463&hpt_adgroup_id=&hpt_ad_id=&gad_source=1&gad_campaignid=23764745474&gbraid=0AAAAABxwI8tDQ8ALpBt3H0ihXGTGpoQtJ&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-Lslefyu5nzDEFFius7-yWoMd7z1xit2PcMHYz1Lb6-FR2Y_hWn_-xoC9wMQAvD_BwE" data-model-name="Emerald" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ogPB7akdVGuN5U9e6cLki5.jpg" alt="Emerald"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Emerald</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4f48-ceff-11f1-bde7-a7af8c48d65f">            <a href="https://www.target.com/p/essie-salon-quality-vegan-nail-polish-0-46-fl-oz/-/A-53827187?preselect=49173235#lnk=sametab" data-model-name="Nail Polish - Off Tropic" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GNSysnUr8NbTrRWzV79PsS.webp" alt="Essie Salon-Quality Vegan Nail Polish - Off Tropic - 0.46 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Nail Polish - Off Tropic</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-burgundy-baby-french"><span>The Burgundy Baby-French</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="eQSdFpjfaE3cGwbRmQDNvB" name="imgi_2_628272577_18111890287631521_1688297481937269357_n (1)" alt="Burgundy French manicure" src="https://cdn.mos.cms.futurecdn.net/eQSdFpjfaE3cGwbRmQDNvB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CzBsYgpsijs/">@raelondonnails</a>)</span></figcaption></figure><p>The micro- or "baby"-French manicure has been in for a while, but lately, the experts are seeing clients request it in non-traditional colors, specifically burgundy. "My favorite this season is a deep burgundy French on a cool nude base," Voloshyna says. "I did it a lot recently, and every time, it looks so elegant. It's classic but feels fresh for fall." Swan agrees, saying the burgundy micro-French still feels "minimalist" in nature, yet it's a little more interesting and in-season for autumn. </p><h3 id="shop-the-burgundy-baby-french-trend">Shop the Burgundy Baby-French Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="5ed27722-cf09-11f1-bc74-e1c44fd86140">            <a href="https://www.chanel.com/us/makeup/p/179155/le-vernis-longwear-nail-colour/?gclsrc=aw.ds&gad_source=1&gad_campaignid=22969633593&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-HerITNTKoKEicXyzQBgnBibXOoJBfYOS2ESdsb7YwZhRcN2F2WZrxoC5SkQAvD_BwE" data-model-name="Le Vernis - Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/64TqdYr45nfsoEfNKnD2gZ.png" alt="Chanel, Le Vernis - Rouge Noir"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Le Vernis - Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="5ed2781c-cf09-11f1-ad9c-57586e97bd94">            <a href="https://www.amazon.com/Orly-Half-Moon-Guides-Count/dp/B00FMVR802/ref=sr_1_7?dib=eyJ2IjoiMSJ9.j746_MK5e2xbp399NB3jev01fzMof5UfZOo4Ca6fCwRcCczc0pIhSGoHivlFplAXQ1qg5zRK5lkpglbZqGty2ggjUkVKa6LIkiKsWBQWy1jZ0ctYQav_6dxtbyZ1E0V9NUsXxh_mSA46ZwReQDAPA28CVpuWCZ9GWMMdPupbWGJmAJhHAgmGoJl_DFdw28Ksac_C3TfxZ4Up-gcUytM-BdCJ9J7sPDiNF5A8vHZWS_lfY8J4CI1rOnsKoohDya3o38370q_N9v6XhyRR5SJgn4ZPziL_qjftvDXgTuYrRio.ypK--_F2-RoWxm6NOFx-vZ5499KTBxRC0prkWeVpWIo&dib_tag=se&hvadid=816222039565&hvdev=c&hvexpln=67&hvlocphy=9054069&hvnetw=g&hvocijid=10894868770417171089--&hvqmt=e&hvrand=10894868770417171089&hvtargid=kwd-315279110390&hydadcr=4777_13646373&keywords=french+manicure+stencils&mcid=0416f88fa3c239a1bc1bbef2654cde95&qid=1792777097&sr=8-7" data-model-name="Orly Half Moon Guides, 78 Count" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hngz8ATtu4bTuw5n8DfzNZ.jpg" alt="Orly Half Moon Guides, 78 Count"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Orly</div>                                        <div class="featured__title">Orly Half Moon Guides, 78 Count</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="5ed278ee-cf09-11f1-aa0a-c94a9e578d75">            <a href="https://www.ulta.com/p/long-lasting-top-coat-pimprod2057037?sku=2651142&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2366733977700&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-Nw2CLwpqG4b0Q8xOloIhfkSbUg6H6D2pJ5K2R-W2yhTIbdvskCM8xoCbSEQAvD_BwE&view=pdp" data-model-name="Long Lasting Top Coat" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MaaDYDC9CFyTkN8RKX3gUa.png" alt="Long Lasting Top Coat"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olive & June</div>                                        <div class="featured__title">Long Lasting Top Coat</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-velvet-cat-eye"><span>Velvet Cat Eye</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ouY9X7QTLbxxFEALYiBBu4" name="velvet-nails-304770-1674415738930-main-700-80.jpg" alt="red velvet cat-eye nails" src="https://cdn.mos.cms.futurecdn.net/ouY9X7QTLbxxFEALYiBBu4-1920-80.webp" mos="" align="middle" fullscreen="" width="700" height="700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailartbyqueenie/">@nailartbyqueenie</a>)</span></figcaption></figure><p>There's no denying that velvet cat-eye nails are one of the most on-trend nail designs of 2026. These manicures are created using a special magnetic gel polish infused with tiny metallic particles. Before the gel is cured under a lamp, a magnet is held close to the nail. It shifts the metallic particles into a concentrated, shimmering line and gives it a velvet-esque effect. "It has a moving, luminous reflection, almost like crushed velvet catching the light," Estrada says. </p><p>Swan says cat-eye designs are trending in general, but it's the softer, subtler ones that are really taking root. These create a "delicate gradient" with a blink-and-you-might-miss-it effect. Yes, it's possible to customize your cat eye. </p><h3 id="shop-the-velvet-cat-eye-trend">Shop the Velvet Cat-Eye Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="6d3c6474-cf0b-11f1-8304-67e30962720d">            <a href="https://staticnails.com/products/popinfluencedalmond?gad_source=1&gad_campaignid=14315824749&gbraid=0AAAAADGvgq1kSb620YY515hJRf1XFtX6D&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-ICbkMEL5Iaj2u1LDo-5TbTowtWvJk_iSMnCtYlbxW-c7IqYqtmY7hoCA00QAvD_BwE" data-model-name="Influenced Press-Ons" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kNiRutmWph25A4ud6mQpPk.jpg" alt="Static Nails, Influenced Press-Ons"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Static Nails</div>                                        <div class="featured__title">Influenced Press-Ons</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6d3c64e2-cf0b-11f1-b927-23744234d510">            <a href="https://www.ulta.com/p/core-magnetic-short-round-press-on-nails-flaming-pimprod2059946?sku=2648888&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-344436521417&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-LR81v7YP2ZjGvsZELmEYDXeTEIBZfq84yFfomGSRCjiY3tQUZ9F3xoCTXMQAvD_BwE&view=pdp" data-model-name="Flaming Press Ons" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aXvvTsnxQBjkiTYij8t3Xh.png" alt="Core Magnetic Short Round Press on Nails, Flaming"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kiss</div>                                        <div class="featured__title">Flaming Press Ons</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6d3c6546-cf0b-11f1-9b2e-1d21600e7e40">            <a href="https://www.glamnetic.com/products/shine-for-you-short-almond-press-on-nails?_pos=20&_sid=4053c4c75&_ss=r" data-model-name="Shine for You Press Ons" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Uh6gVxVEXFDCtaWo2MZusE.webp" alt="Shine for You"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title">Shine for You Press Ons</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-animal-print"><span>Animal Print</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="oAyPqEiHRQDcwHuyxpbydd" name="imgi_68_814800295_18585041323069133_6386318739741143581_n (1)" alt="Velvet animal-print nails" src="https://cdn.mos.cms.futurecdn.net/oAyPqEiHRQDcwHuyxpbydd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdZSxwBFD6c/?img_index=1">@nailartbyqueenie</a>)</span></figcaption></figure><p><a href="Leopard and tortoiseshell are perennial fashion classics, not novelties. On longer nails, you have the canvas to make them look truly couture. I also love an exaggerated French tip with a sheer pink base and a dramatic dark edge.">Animal print manicures</a> have made 2026 their *moment.* It suits the internet's obsession with all things early-aughts, and it's even A-list approved (celebrities like Kylie Jenner, Dua Lipa, and Hailey Bieber have all taken part in recent months). According to Estrada, it's going to stay that way. "Leopard and tortoiseshell are perennial fashion classics, not novelties," he says. "On longer nails, you have the canvas to make them look truly couture." </p><p>Oh, and don't think you have to stick to the classics, like leopard and tortoiseshell. Swan says "Bambi nails," AKA deer-spotted sets, are especially chic right now. "This soft, deer-inspired print looks beautiful as a small accent on one or two nails without making the manicure too busy." </p><p>If you want to be extra stylish, Voloshyna suggests combining the velvet cat-eye trend with the animal-print one. Let her explain. "Another design that is very popular in my studio is animal print <em>over</em> cat eye. I do a shiny cat-eye gel polish first, then the print, and finish with a matte top coat. The cat eye still shows through the matte, and it gives a really interesting effect." </p><h3 id="shop-the-animal-print-trend">Shop the Animal-Print Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="6d3c65b4-cf0b-11f1-8bbb-eded97d1dbfc">            <a href="https://www.glamnetic.com/products/main-reference-short-almond-press-on-nails?currency=USD&country=US&variant=44151980785707&utm_source=google&utm_medium=cpc&utm_campaign=Google%20Shopping&stkn=a8d1ca53eaaa&utm_source=google&utm_medium=cpc&nbt=nb%3Aadwords%3Ag%3A24336403616%3A198158202182%3A827557351121&nb_adtype=pla_with_promotion&nb_kwd=&nb_ti=pla-317775483833&nb_mi=143942617&nb_pc=online&nb_pi=shopify_US_7938292252715_44151980785707&nb_ppi=317775483833&nb_placement=&nb_si={sourceid}&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=&gad_source=1&gad_campaignid=24336403616&gbraid=0AAAAACpGmqErkKudAIJylbIQuoRxCdbB6&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-CQ6HwrH99VRNaRv9LA96BZlh03O2n90XmVHw5C4KfITTJxl_OLtvRoC2PcQAvD_BwE" data-model-name="Main Reference Press Ons" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4L7PWsBZnYzp5RtcdJDBw.webp" alt="Glamnetic, Main Reference"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title">Main Reference Press Ons</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6d3c660e-cf0b-11f1-9b3b-8f63fa6dac19">            <a href="https://www.bloomingdales.com/shop/product/nail-reformation-press-on-nails?ID=5658778&pla_country=US&utm_source=rakuten&utm_medium=affiliate&utm_campaign=affiliates&ranMID=13867&ranEAID=kXQk6*ivFEQ&ranSiteID=kXQk6.ivFEQ-fGd_N2f2VnkAYPbQni9fGg&LinkshareID=kXQk6.ivFEQ-fGd_N2f2VnkAYPbQni9fGg&m_sc=aff&PartnerID=LINKSHARE&cm_mmc=LINKSHARE-_-n-_-n-_-n&ranPublisherID=kXQk6*ivFEQ&ranLinkID=1&ranLinkTypeID=10&pubNAME=Future+US+LLC" data-model-name="Press on Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7tXZGFGRiXpQ5uK7FDZoe8.jpg" alt="Nail Reformation, Press on Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nail Reformation</div>                                        <div class="featured__title">Press on Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d7bd27e2-cf25-11f1-bea9-cbe3a11c5ad2">            <a href="https://www.ulta.com/p/instant-mani-press-on-nails-fawn-chrome-french-pimprod2060210?sku=2660215&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=21821836495&gbraid=0AAAAAD9rLH6FECXaYOZMip2wC8VbrZwQI&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-LYHolItmRpRYFp2MHw1WS2koUgyovWqHV1zsmrbN6dahZKZU39RUBoCKhAQAvD_BwE&view=pdp" data-model-name="Fawn Chrome French" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WNL74UK4YbwgVwADotPvTL.png" alt="Instant Mani Press on Nails Fawn Chrome French"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olive & June</div>                                        <div class="featured__title">Fawn Chrome French</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-vintage-lace"><span>Vintage Lace</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="NAmtE6aHBQSL7PsDAF5iF5" name="imgi_31_631827240_1380691080014883_3696017112288182663_n (1)" alt="Vintage lace nails" src="https://cdn.mos.cms.futurecdn.net/NAmtE6aHBQSL7PsDAF5iF5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DUfhxSHjGFE/">@imarninails</a>)</span></figcaption></figure><p>Scroll through IG and TikTok, and you're bound to see one of 2026's most popular (and ornate) nail designs—something I like to call vintage lace nails. Far from your grandma's doily collection, these manicures are incredibly elaborate and, thus, impressive. They're also utterly charming. </p><p>If you're up to the challenge, you *could* try recreating a lacy design with stencils or (gasp!) tiny art brushes. If you're like me, though, you might enjoy walking the path of least resistance and turning to a high-quality press-on set. </p><h3 id="shop-the-vintage-lace-trend">Shop the Vintage Lace Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="ec7e5e18-cf3d-11f1-a382-237d0d35e970">            <a href="https://www.glamnetic.com/products/lace-blush-medium-coffin-nails?currency=USD&country=US&variant=41279763578923&utm_source=google&utm_medium=cpc&utm_campaign=Google%20Shopping&stkn=a8d1ca53eaaa&utm_source=google&utm_medium=cpc&nbt=nb%3Aadwords%3Ag%3A23952396661%3A196290825006%3A813112859032&nb_adtype=pla_with_promotion&nb_kwd=&nb_ti=pla-534730265232&nb_mi=143942617&nb_pc=online&nb_pi=shopify_US_7308870090795_41279763578923&nb_ppi=534730265232&nb_placement=&nb_si={sourceid}&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=&gad_source=1&gad_campaignid=23952396661&gbraid=0AAAAACpGmqEXGYufjSQ829SWdkwhFf_Q2&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-HXAdeTJ8suZaukBtAtlaWqcX5DSxJtIw9k0RXRLeAQLy3F86_2XzxoC3dUQAvD_BwE" data-model-name="Lace Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rB2updfqh52XFsUF5xhRLV.jpg" alt="Glamnetic, Lace Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title">Lace Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="ec7e5ecc-cf3d-11f1-ad22-1d2d27e8b86e">            <a href="https://www.ulta.com/p/petal-lace-press-on-nails-mkt77008821?sku=77013884&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2443898513930&CAAGID=186213639756&CAWELAID=330000200003435949&CATARGETID=330000200002991483&CADevice=c&gad_source=1&gad_campaignid=23066290973&gbraid=0AAAAAD9rLH7-TJexQB9QFZ3FClAL8vx_n&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-FrL4hKJDDJRnVOB5_ofn6H5YS6Ri1J74klDlVzVwirWYSED8I0CZhoCyFYQAvD_BwE&view=pdp" data-model-name="Petal Lace Press on Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oYBr4SxuMo3PxVrx8xjUZS.png" alt="Petal Lace Press on Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nail Reformation</div>                                        <div class="featured__title">Petal Lace Press on Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="ec7e5f3a-cf3d-11f1-9ded-d75e648630f2">            <a href="https://www.target.com/p/olive-38-june-press-on-fake-nails-m-almond-black-lacy-french-42ct/-/A-1010627303#lnk=sametab" data-model-name="Black Lacy French" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RLFwB5ZNAg7ogBCiTLgGNX.webp" alt="Olive & June Press-On Fake Nails - M Almond - Black Lacy French - 42ct"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olive & June</div>                                        <div class="featured__title">Black Lacy French</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-antique-gold-details"><span>Antique Gold Details</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="hhrUtm2aADVmViyCqGqhyC" name="imgi_3_650788321_18090868022153145_5780949683316204389_n" alt="gold detail nails" src="https://cdn.mos.cms.futurecdn.net/hhrUtm2aADVmViyCqGqhyC-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DDo1mk-Mjqy/">@imarninails</a>)</span></figcaption></figure><p>Last but certainly not least, Estrada mentions "restrained, antique-gold detailing" as a top mid-autumn nail trend. "Antique" is the key word. Unlike bright, yellow-toned gold, antique gold leans slightly coppery, even brassy. Whether flat or 3D, antique-gold details look mature, sophisticated, and most of all, expensive. Estrada says these fashion-forward nail looks involve a little experimentation. "Fashion isn't supposed to please absolutely everybody," he says. "If everyone loves your manicure, perhaps you haven't been adventurous enough." </p><h3 id="shop-the-antique-gold-trend">Shop the Antique Gold Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="6d3c667c-cf0b-11f1-9fde-c564dc759b23">            <a href="https://www.glamnetic.com/products/24k-short-almond-press-on-nails?currency=USD&country=US&variant=40894087856171&utm_source=google&utm_medium=cpc&utm_campaign=Google%20Shopping&stkn=a8d1ca53eaaa&utm_source=google&utm_medium=cpc&nbt=nb%3Aadwords%3Ag%3A23952396661%3A196290825006%3A813112859032&nb_adtype=pla_with_promotion&nb_kwd=&nb_ti=pla-534730265232&nb_mi=143942617&nb_pc=online&nb_pi=shopify_US_7149562331179_40894087856171&nb_ppi=534730265232&nb_placement=&nb_si={sourceid}&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=&gad_source=1&gad_campaignid=23952396661&gbraid=0AAAAACpGmqEXGYufjSQ829SWdkwhFf_Q2&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-NcPwmhcXi_oYz7pqtov7nTNHuSDX9Xz-7MZvo0ozDvEPQ1DR_Y9QBoCilgQAvD_BwE" data-model-name=" 24k Press-On Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vKhyNRSHkJVTsPaFkEBTxZ.webp" alt="Glamnetic,  24k Press-On Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title"> 24k Press-On Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="20a5696a-cf26-11f1-9b03-fbf64b97828e">            <a href="https://www.amazon.com/Pndeyo-Decoration-Acrylic-Manicure-Accessories/dp/B0DWSJ4Y65/ref=sr_1_6?dib=eyJ2IjoiMSJ9.U_VNOc2YVkcH8mbTYaNselyzhcUh1HEjJmI45fInFbBR2F0Q9nVPP2rMQcPVU9nNCf7387QjmVpLSq43vHiG6fEwpAz1gSx1Ot3HNw8INxyucvE1Z_w49dgpUl7bVdOm9wMv_xQ5rpj67cR9_HfegFd3lmZ1eiqN3wGlV4TcZqhqSTEzRwsmCC_s633hJeQb0lmZVNOIPPctbDKjRHxSOWhdwuesnYZMZ8P3bAzoKXOqx_RgXG7kxG5c1g5hciwOGinTC68hAFV5m8ZT9EsjWqveivtxcscToQYgjiWbolw.UgjLp5Zb1J3rWBVWuJPtWlhY0QnANPbountUkfDjvDs&dib_tag=se&hvadid=816257311087&hvdev=c&hvexpln=67&hvlocphy=9054069&hvnetw=g&hvocijid=2863882464219383080--&hvqmt=e&hvrand=2863882464219383080&hvtargid=kwd-2482078004878&hydadcr=4777_13646373&keywords=nail+charms+gold+vintage&mcid=a93a57a1408c38f1aed295bfbbca064e&qid=1792789761&sr=8-6" data-model-name="3D Metal Nail Charms" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/usGdgdSZgCrsnmFZuhzw96.jpg" alt="Pndeyo 40pcs 3d Metal Nail Charms, Frame Gothic Nail Art Charms, Gold Nail Jewels Art Decoration for Women Girls Acrylic Nail Diy Craft Design Manicure Accessories"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pndeyo</div>                                        <div class="featured__title">3D Metal Nail Charms</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="20a56c6c-cf26-11f1-ad40-5368f88e5ac6">            <a href="https://us.manucurist.com/products/copper-biodegradable-glitter?utm_source=google&utm_medium=cpc&utm_campaign=20441855471&utm_content=&utm_term=&hpt_source=google&hpt_network=x&hpt_campaign_id=20441855471&hpt_adgroup_id=&hpt_ad_id=&gad_source=1&gad_campaignid=23759402319&gbraid=0AAAAABxwI8u6JRpEUKN6Gp6MHd2hY4jW6&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-GQM4nj_uhqbzvoPOmnYCUy-x2tS7yBgB0AmvHQBjiymXAAGrYHreRoCKlgQAvD_BwE" data-model-name="Copper Biodegradable Glitter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/A3hi3bm448wwWeyvwaChL6.jpg" alt="Copper Biodegradable Glitter - Copper Biodegradable Glitter"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Copper Biodegradable Glitter</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/october-nail-colors-designs-ideas-2026</link>
                                                                            <description>
                            <![CDATA[ Prepare to be enchanted. ]]>
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                                                                        <pubDate>Sat, 24 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@imarninails; @themaniclub]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[October nail colors and design GIF]]></media:description>                                                            <media:text><![CDATA[October nail colors and design GIF]]></media:text>
                                <media:title type="plain"><![CDATA[October nail colors and design GIF]]></media:title>
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                            <article>
                                <p>October is my favorite month. Here in the Midwest, colorful leaves are strewn across sidewalks, the days still have the slightest glimmer of summer's warmth, and I'm finally able to wear my favorite fall fashion pieces—most notably, <a href="https://www.whowhatwear.com/fashion/shopping/best-zara-cos-hm-cardigans">soft knits</a>, <a href="https://www.whowhatwear.com/tag/denim-jacket">chic denim jackets</a>, and <a href="https://www.whowhatwear.com/best-suede-boots">suede boots</a>. What a time to be alive. </p><p>The only thing left to do? Choose a stylish nail color to pair with said fall fashion. For that, I wasn't willing to leave anything up to chance, so I turned to the industry's best trend-spotters: celebrity nail artists. Ahead, see the 11 most relevant mid-autumn nail trends they say are worth wearing right now. Fair warning, though. From botanical shades like moss green to jewel tones like glittering emerald and antique gold, they're straight out of a dark fantasy novel. </p><h2 class="article-body__section" id="section-mulled-merlot"><span>Mulled Merlot</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="gT2V6zG5hmRTf5AwhpkvNX" name="imgi_45_689808480_18098393675177326_8039452727559590447_n (1)" alt="mulled wine nails" src="https://cdn.mos.cms.futurecdn.net/gT2V6zG5hmRTf5AwhpkvNX-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYKwwzqjF2o/?img_index=1">@matejanova</a>)</span></figcaption></figure><p>"Dark-red, burgundy-adjacent nails are always my first sign that fall has arrived," says Celebrity Nail Artist <a href="https://www.instagram.com/stephstonenails/?hl=en">Stephanie Stone</a>. She confirms the classic color is as relevant as ever, though in some super-specific shades— the first of which is "mulled merlot." For the uninitiated, mulled wine is a warm, spiced cocktail made by infusing red wine with whole spices, citrus, and a sweetener. "Mulled merlot," then, takes its lead from the fall drink, swirling red and purple together to make a rich, wine-stained color. If you ask me, it's undeniably sophisticated. </p><h3 id="shop-the-mulled-merlot-trend">Shop the Mulled Merlot Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="e860ffdc-cefe-11f1-9035-71c8298c8ae2">            <a href="https://www.amazon.com/dp/B0GMRNTD3R?lv=shuf&crid=2S3PKDD6YS4RY&sprefix=downtown%2Brush%2Bsa&th=1&amp=&channelId=500&ref_=nb_sb_ss_w_as-reorder_k1_1_16&plpRedirect=mhFallback" data-model-name="Nail Polish - Downtown Rush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qs9LFR9WqtE7QcyspKogTe.jpg" alt="Sally Hansen Miracle Gel Nail Polish Supercharged Glam Downtown Rush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Nail Polish - Downtown Rush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e8610068-cefe-11f1-9fce-1b31d1c22b6c">            <a href="https://www.beyondpolish.com/products/opi-nail-lacquer-malaga-wine-0-5-oz-nll87?currency=USD&country=US&variant=1739740099&stkn=7eae5f530feb&srsltid=AU7gw4VbTqLGtKKUgKt6QNo31EZGamCwz9QtAeoeRbKujZJ2F1FdwSdgcrk" data-model-name="Nail Lacquer - Malaga Wine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZKPQqPsyz2kYyfkVKhMNke.jpg" alt="Opi Nail Lacquer - Malaga Wine 0.5 Oz - #nll87"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer - Malaga Wine</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e86100e0-cefe-11f1-968c-354387edc45f">            <a href="https://www.ulta.com/p/gourmet-grocery-salon-quality-nail-polish-collection-pimprod2056007?sku=2563371&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2366733977700&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-LtCK1EVYTwsbIWmKC3_mquqDvYVdGRCkIknarAn4YutDJzQV5dvHhoCWwgQAvD_BwE" data-model-name="Nail Polish - Berry Naughty" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CeBQ4sGUVJXJqoHyQYYBRf.png" alt="Gourmet Grocery Salon-Quality Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Nail Polish - Berry Naughty</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-black-cherry"><span>Black Cherry</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="oC6jVc2UbCxymEqi3khuY9" name="imgi_64_774469177_18108554975177326_8366571151241538911_n (1)" alt="Black cherry nails" src="https://cdn.mos.cms.futurecdn.net/oC6jVc2UbCxymEqi3khuY9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Db_WgtGDOGF/?img_index=2">@matejanova</a>)</span></figcaption></figure><p>Black cherry is another classic fall color, and for good reason. According to <a href="https://www.instagram.com/kingofnail/?hl=en">Max Estrada</a>, award-winning nail artist and Founder of <u>eNailCouture</u>, "October is about seductive, sophisticated shades that look almost black until the light catches them," and black cherry is the perfect example. A sultry blend of black, red, and purple, it's even deeper and edgier than merlot. Estrada prefers painting black cherry on dramatic, elongated nails for the most glamorous effect. </p><p><a href="https://www.instagram.com/tory.pronails?igsi=Z2VwMjMzODZnNXhv">Viktoriia Voloshyna</a>, International Judge, Award-Winning Nail Educator, and Founder of Tory Pro Nails Studio in Beverly Hills, California, agrees. "Black cherry is for the girls who love red but want something deeper for October... One thing I always tell clients: dark colors can be beautiful on any length, even long almond. The key is a thin, elegant structure. If the coating is thick, a dark color makes the nails look heavy." That's a good tip for at-home manicure lovers, like me. Working in light layers is the best bet, especially for rich fall nail looks. </p><h3 id="shop-the-black-cherry-trend">Shop the Black Cherry Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="6ea4aec8-cefe-11f1-a751-b9965677eb10">            <a href="https://us.manucurist.com/products/green-nail-polish-hollyhock?utm_source=google&utm_medium=cpc&utm_campaign=17794690463&utm_content=&utm_term=&hpt_source=google&hpt_network=x&hpt_campaign_id=17794690463&hpt_adgroup_id=&hpt_ad_id=&gad_source=1&gad_campaignid=23764745474&gbraid=0AAAAABxwI8tDQ8ALpBt3H0ihXGTGpoQtJ&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-Nh_QY9cb12WdE_36mSx-ofismbkL7_ihhsW7xJowFQIpB3_xNq9cxoC9doQAvD_BwE&oc=US" data-model-name="Nail Polish - Hollyhock" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/j2jemX8q8q5P3qRUDiJGWK.jpg" alt="Hollyhock"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish - Hollyhock</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6ea4af7c-cefe-11f1-91db-ef001cc6cdcd">            <a href="https://www.dndgel.com/products/diva-jelly-032-black-cherry?variant=53068710609177" data-model-name="Jelly Nail Lacquer – Black Cherry" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Dynb4oDHJRtUPf7bop4ZUE.jpg" alt="DND Gel, Diva Jelly Nail Lacquer – 032 Black Cherry"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DND Gel</div>                                        <div class="featured__title">Jelly Nail Lacquer – Black Cherry</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6ea4affe-cefe-11f1-933f-536552bc3666">            <a href="https://www.ulta.com/p/reds-oranges-nail-polish-pimprod2016679?sku=2077758&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2366733977700&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-AbD4lE4Jqbp_DjUqdJ7dESo4V6ivaIlNom9yvNjipAxVmBVluvwtxoCDp0QAvD_BwE" data-model-name="Nail Polish - Wicked" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HDEzY4jxLZQmed9FN5CQWK.png" alt="Reds + Oranges Nail Polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Nail Polish - Wicked</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-sheer-shimmer"><span>Sheer Shimmer</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="52kxP3tub73rE94q4zELKM" name="imgi_64_736208128_18104521421177326_6898549251081361142_n" alt="Sheer shimmer" src="https://cdn.mos.cms.futurecdn.net/52kxP3tub73rE94q4zELKM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DadjVmcDBrT/?img_index=2">@matejanova</a>)</span></figcaption></figure><p>If deep, dark colors aren't your thing, or you want to mix it up this autumn, Stone has a suggestion—sheer, shimmery, iridescent shades. "I love how a soft, glittery shade looks in the fall," she says. "Especially with a must-have seasonal latte!" These pearly sets look ethereal and angelic, especially when they're set against soft cashmere, creamy suede, or other fall-synonymous fabrics. </p><p>She recommends wearing Sally Hansen's <u>Chic’s In Charge</u> ($9) from the Miracle Gel Bold Glam collection. "It's the perfect blend of both sheer <em>and</em> shimmer."</p><h3 id="shop-the-sheer-shimmer-trend">Shop the Sheer Shimmer Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="e530bc34-ceff-11f1-a65d-d10192d7d04a">            <a href="https://www.amazon.com/Sally-Hansen-Miracle-Polish-Supercharged/dp/B0GMRWLPF9/ref=sr_1_1?crid=2BYO0L0JGJUG3&dib=eyJ2IjoiMSJ9.9RVwLKgXmnR5JlRokOVSV_tOYXHX5mla_WzxyHG-R-P_S6ePqs_txeGn1fCPSxGvdEGBQ3vuIOyQP5iB-Xw0AXaZ0u4j-NYTKwzbPFg7gWNkahqZexSYtZLRA8NIxnAS-l2SNt-gJ9LxZsQRCiTejkKhTzZPIcOWQKSp6Na-SXnJkweJA1aAzR4BQsFTq5aociSHOXVSHyT68CoaHms57AjLzZIyPydDSB6MLeeWYvxJCJqVlEKaQOnAaAHMRRsdMA4symRpHBfTPAahHbWHK_eHrrWEvIDk5hIglxm0WI4.Ye2xYH908rEstlqb2_fOMdgBxo3i1LlUzb8mcud27Sk&dib_tag=se&keywords=sally%2Bhansen%2Bmiracle%2Bgel%2Bbold%2Bglam%2Bchic%27s%2Bin%2Bcharge&nsdOptOutParam=true&qid=1790186447&sprefix=sally%2Bhansen%2Bmiracle%2Bgel%2Bbold%2Bglam%2Bchic%27s%2Bin%2Bcharge%2Caps%2C130&sr=8-1&th=1" data-model-name="Nail Polish - Chics in Charge" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9wDhza6B8ibDyvqkAnyFVf.jpg" alt="Sally Hansen Miracle Gel Nail Polish Supercharged Glam Chics in Charge"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Nail Polish - Chics in Charge</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e530bde2-ceff-11f1-925f-49751faae04b">            <a href="https://www.ulta.com/p/gel-couture-liquid-diamonds-pimprod2055959?sku=2649660&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-344436521417&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-BpzNXlP6lRXpr9ppXywqJyCwwiYcK13h9Vc0Lc--rff-b6EbasMTBoCSkwQAvD_BwE" data-model-name="Gel Couture Liquid Diamonds" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EpfRhU2E5oPgznzHJE2DUg.png" alt="Gel Couture Liquid Diamonds"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Gel Couture Liquid Diamonds</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e530beaa-ceff-11f1-bbe9-db6258534ab5">            <a href="https://www.ulta.com/p/kur-illuminating-nail-concealer-pimprod2008243?sku=2623085&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-1045001337597&CAAGID=18002902230&CAWELAID=330000200003177291&CATARGETID=330000200002825550&CADevice=c&gad_source=1&gad_campaignid=232907070&gbraid=0AAAAAD9rLH53kSxzZnapP2Swl1ZDSUxBu&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-JoagFklostFc-9VAvRaPEvnvFuHyZ7z2rrawmiQQwx16-yRz-KAlBoClTkQAvD_BwE" data-model-name="Kur Illuminating Nail Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eZ8N4hbqeQZFsC6RWPrujg.png" alt="Kur Illuminating Nail Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Londontown</div>                                        <div class="featured__title">Kur Illuminating Nail Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-moss-green"><span>Moss Green</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="x7sHNkPQtvBx25CXXoobQN" name="imgi_67_552178875_18057583304411753_6882755275343801261_n" alt="Mossy green nails" src="https://cdn.mos.cms.futurecdn.net/x7sHNkPQtvBx25CXXoobQN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DO3x38XidM2/?hl=en&img_index=1">@themaniclub</a>)</span></figcaption></figure><p>Sorry, khaki, army, and olive green. Estrada says these are too "predictable" for fall 2026, especially when there's a new, cool-girl shade of green to wear instead—mossy green. A little gray, a little yellow, mossy green is a botanical, earthy hue that feels highly relevant right now. " I love a deep, botanical moss green on an extra-long coffin or stiletto extension, particularly with a little antique gold," he says. "It's a sophisticated autumn color with real personality." I agree. </p><h3 id="shop-the-moss-green-trend">Shop the Moss Green Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="e530ba72-ceff-11f1-a648-6f203f68c1a6">            <a href="https://dazzledry.com/products/fern-mini?variant=42947646193766&country=US&currency=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&tw_source=google&tw_adid=&tw_campaign=22317235184&tw_kwdid=&gad_source=1&gad_campaignid=22320927562&gbraid=0AAAAADCyJb3FNaAJ3xFffOnosiF4mrm41&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-Lz1iCTVksWBylCIYI9QURjMKTCx2q1JOyUmt7KM26qitmYCiQU4NBoCNIcQAvD_BwE" data-model-name="Mini Nail Lacquer - Fern" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gzF5MF6EDtE9Qg32svDkDa.png" alt="Dazzle Dry, Mini Nail Lacquer - Fern"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dazzle Dry</div>                                        <div class="featured__title">Mini Nail Lacquer - Fern</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e530bb26-ceff-11f1-9911-4120835117ff">            <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-bluesgreens-pimprod2008998?sku=2500122&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-344436521417&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-EOjtOancZJsWpG43b05KQ4js4KAfUpZuWEC2QZ4ugzWfhnJv7AGaxoC8-EQAvD_BwE" data-model-name="Nail Lacquer - Suzi" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HgzY8eFns3FGxxV5G5dWvZ.png" alt="Nail Lacquer Nail Polish, Blues/greens"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer - Suzi</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="e530bb9e-ceff-11f1-911f-a9474c7b688f">            <a href="https://www.ilnp.com/treetop-moss-green-studio-color-nail-polish/?gad_source=1&gad_campaignid=24360608636&gbraid=0AAAAAC9eevNsYFBsNGKnMjmFZKEUrAGHG&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-CO-w9TyxP5Ihnz-ABBsDKsBN8Lh9H1HA-8R4JM4YYFkMhUevOE_IxoCU04QAvD_BwE" data-model-name="Studio Color - Treetop" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UP4M9jA3zYAV6LZAbNS8NZ.jpg" alt="Treetop"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ILNP</div>                                        <div class="featured__title">Studio Color - Treetop</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-midnight-plum"><span>Midnight Plum</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="rDLMc37ECoHxkWKAL4wyfD" name="ruC3AeKmFKMyacJ2i8dPHQ-1200-80.jpg" alt="Midnight plum nails" src="https://cdn.mos.cms.futurecdn.net/rDLMc37ECoHxkWKAL4wyfD-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Kylie Jenner wears OPI's Lincoln Park After Dark. </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C_3USrfPhYl/?hl=en">@themaniclub</a>)</span></figcaption></figure><p>ICYMI, <a href="https://www.whowhatwear.com/fashion/fall-fashion-color-trends-2026">purple is one of 2026's most dominant color trends,</a> with designers like Loewe and Tory Burch debuting deep aubergine designs. According to Estrada, the most stylish folks will take these deep, dark shades of purple past their wardrobes, incorporating them into their mid-autumn manicures. "Midnight plum," as he calls it, is nearly black until the light catches it, and it flashes purple. An iconic example? OPI's <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-purples-pimprod2009009?sku=2118403&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-1898473638669&CAAGID=18002902230&CAWELAID=1888492377&CATARGETID=330000200002825550&CADevice=c&gad_source=1&gad_campaignid=232907070&gbraid=0AAAAAD9rLH53kSxzZnapP2Swl1ZDSUxBu&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-E2xR2-Bnuxwp05Fu-uOngcg92EGY0FBHwE4inr4y5OEwLJtAoPq8hoClOwQAvD_BwE">Lincoln Park After Dark</a> ($12). Regardless of which midnight plum shade you choose to wear on your fingertips, Estrada says it's "the manicure equivalent of an expensive velvet evening gown." </p><p><a href="https://www.instagram.com/vikkinails.la/">Vikki Swan</a> is an award-winning Nail Educator, International Nail Competition Judge, and Founder of Vikki Swan Nail Academy in Los Angeles. She cosigns the midnight plum trend, saying it's "another great option for those who want something a little different while keeping the manicure elegant." </p><h3 id="shop-the-midnight-plum-trend">Shop the Midnight Plum Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="0061e0b4-cf1e-11f1-bcf7-c5a0e6ed4bb6">            <a href="https://us.manucurist.com/products/green-nail-polish-queen-of-night?utm_source=google&utm_medium=cpc&utm_campaign=17794690463&utm_content=&utm_term=&hpt_source=google&hpt_network=x&hpt_campaign_id=17794690463&hpt_adgroup_id=&hpt_ad_id=&gad_source=1&gad_campaignid=23764745474&gbraid=0AAAAABxwI8tDQ8ALpBt3H0ihXGTGpoQtJ&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-JIQ3OpKRjaYkE6eP7-XLSnYlnaUgVnOo92H6YCAJICMz8iT_03iFRoCFuAQAvD_BwE" data-model-name="Queen of Night" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/T9sDfqGSL6vui2AuvbKiqf.jpg" alt="Queen of Night"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Queen of Night</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4c32-ceff-11f1-b2fc-9f192674e78d">            <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-purples-pimprod2009009?sku=2118403&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-1898473638669&CAAGID=18002902230&CAWELAID=1888492377&CATARGETID=330000200002825550&CADevice=c&gad_source=1&gad_campaignid=232907070&gbraid=0AAAAAD9rLH53kSxzZnapP2Swl1ZDSUxBu&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-E2xR2-Bnuxwp05Fu-uOngcg92EGY0FBHwE4inr4y5OEwLJtAoPq8hoClOwQAvD_BwE" data-model-name="Lincoln Park After Dark" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UvSzwUQaTXbA7mZVaj9t97.png" alt="Nail Lacquer Nail Polish, Purples"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Lincoln Park After Dark</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4ca0-ceff-11f1-ae86-6fadfe0e4399">            <a href="https://www.ulta.com/p/nail-lacquer-xlsImpprod13741055?sku=2563628&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2366733977700&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-DsN8NQq8LWZkslLUdx09G2fYQVrJPmgI37ecsPSF4NlPAJa01dm7hoCleoQAvD_BwE" data-model-name="Nail Lacquer - Leighton" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K9nLiF489Qi5ZAvMsR64R6.png" alt="Nail Lacquer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Zoya</div>                                        <div class="featured__title">Nail Lacquer - Leighton</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-dark-chocolate"><span>Dark Chocolate</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="AdRwLR5N7YkRwVGBpoUHXS" name="imgi_2_568618714_18377271361178067_3246141089130441299_n" alt="Chocolate nails" src="https://cdn.mos.cms.futurecdn.net/AdRwLR5N7YkRwVGBpoUHXS-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQEyo8DDJKb/">@raelondonnails</a>)</span></figcaption></figure><p>Dust off your chocolatey nail polishes, people. Deep espresso and cocoa-spiked shades are back and better than ever. "Brown is really replacing black this fall; it's dark, but it looks softer and warmer on the hand," Voloshyna says. Swan seconds this. "Chocolate brown is a beautiful alternative to classic nudes and works well on both short and long nails," she says. </p><p>Estrada connects the food-inspired color to an ongoing scent trend. "Fragrance has embraced gourmand notes for years; now I want gourmand nails. <a href="https://www.whowhatwear.com/beauty/nails/brown-nail-trend-2025">Espresso, roasted hazelnut, chocolate, and caramelized nude</a> are deliciously indulgent shades that look like they belong in a luxury patisserie." I couldn't have said it better myself. </p><h3 id="shop-the-dark-chocolate-trend">Shop the Dark Chocolate Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="8dfa4d18-ceff-11f1-a256-3d0211b5a811">            <a href="https://oliveandjune.com/collections/new-long-lasting-polish/products/dark-chocolate" data-model-name="Dark Chocolate" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jAMPU3HJ4QhxjUCEZvaoGn.png" alt="oliveandjune,"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olive & June</div>                                        <div class="featured__title">Dark Chocolate</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4d86-ceff-11f1-85c3-814ba44d8862">            <a href="https://www.modaoperandi.com/beauty/p/ssone/-nail-lacquer/594419?country=US&currency=USD&utm_source=google&utm_medium=organicpla&utm_campaign=organicpla&srsltid=AU7gw4VJn-fYtt8vEaoQAcsDCfBizIjN5Wq1h9aDMkAmoCyF3NrzfNPcj48" data-model-name="Chocolate Cosmos" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ULDnLinnaK7xUmYpAhRb8c.jpg" alt="SSONE, Chocolate Cosmos"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SSONE</div>                                        <div class="featured__title">Chocolate Cosmos</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4e08-ceff-11f1-8233-d5651ec1bdf9">            <a href="https://www.nordstrom.com/s/hermes-herms-les-mains-herms-nail-enamel/6520547?color=95+brun+bistre&size=one+size&utm_source=gad&utm_medium=pdshp&utm_term=ntcmp&utm_content=at~pmax&utm_creative_format=ag~usebq_pt~gad_vs~nv_ra~cpc_ac~ntcmp_ti~_ff~_id~6756248581&gclsrc=aw.ds&gad_source=1&gad_campaignid=19613702295&gbraid=0AAAAAD8eAEmNtRIpuZRKXkDY-DLSMIyrC&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-KsFxNZ2A7rIRW7DploTpxzT-kAxqRGg1OmcTsWCrP5XukTpXw334xoCnfsQAvD_BwE" data-model-name="Nail Enamel - Brun Bistre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8MK37CmD6sLXRZehk2N8JE.jpg" alt="Hermès, Nail Enamel - Brun Bistre"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hermès</div>                                        <div class="featured__title">Nail Enamel - Brun Bistre</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-rich-emerald"><span>Rich Emerald</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="kej85fRUtumUw5mzqTU8GG" name="best-green-nail-polishes-296360-1638504183133-main-700-80.jpg" alt="Emerald nails" src="https://cdn.mos.cms.futurecdn.net/kej85fRUtumUw5mzqTU8GG-1920-80.webp" mos="" align="middle" fullscreen="" width="700" height="700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/betina_goldstein/">@betinagoldstein</a>)</span></figcaption></figure><p>Another shade of green that you can't go wrong with this autumn? Emerald. It's associated with love, renewal, and wisdom. It also silently signals sophistication. "Dark green is sometimes an overlooked fall color because people see it and think of 'winter' instead," Stone says. "To me, it’s more of a transitional hue! Sally Hansen’s<a href="https://www.amazon.com/Sally-Hansen-Miracle-Supercharged-Empire/dp/B0GMS5KHS3/ref=sr_1_1?crid=3HY6FF8BHAVFM&dib=eyJ2IjoiMSJ9.gNWILTfoRG83em8OfZ79_R-zDVFXwZ9cSsCLbJXuN-EgxIMswXQngpLOOeJFEls5rvXKm5XYwwgAsTffRhw-BDKxEKVry5jpp1OgbijeMKAHa1pz3bTcuIZbTQrpFRrSYuzKPmBworEuWnaNbCpU3BEqpXJLYV5Snt4kx1zUfuIzBPC_s1Ow4RyGWWKUc7Mx03wtm7PV4bweIrUoLgNsR-NfHNdBA18EBCieu8x9Aeyunh38orq-KwVSjVFFKASO_GqaMvcFOHUcz1XeQOeD59FSSiOjvGKrG7PHhLs4DHE.-9dNkiCKQ4xCVTET3AGTr_rvRoLHeqNI9RC2x83LV0c&dib_tag=se&keywords=sally%2Bhansen%2Brocket%2Bfuel&qid=1792188633&rdc=1&sprefix=sally%2Bhansen%2Brocket%2B%2Caps%2C185&sr=8-1&th=1"> <u>Rocket Fuel</u></a> ($9) shade from the Miracle Gel Bold Glam collection comes to mind when I think of opulent nail colors for fall." Plus, "Emerald looks so beautiful with fall sweaters and leather jackets," Voloshyna adds. </p><h3 id="shop-the-rich-emerald-trend">Shop the Rich Emerald Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="8dfa4e76-ceff-11f1-a8a8-77f7bfda850a">            <a href="https://www.amazon.com/dp/B0GMS5KHS3?lv=shuf&rdc=1&crid=3HY6FF8BHAVFM&keywords=sally%2Bhansen%2Brocket%2Bfuel&sprefix=sally%2Bhansen%2Brocket%2B%2Caps%2C185&th=1&dib_tag=se&dib=eyJ2IjoiMSJ9.gNWILTfoRG83em8OfZ79_R-zDVFXwZ9cSsCLbJXuN-EgxIMswXQngpLOOeJFEls5rvXKm5XYwwgAsTffRhw-BDKxEKVry5jpp1OgbijeMKAHa1pz3bTcuIZbTQrpFRrSYuzKPmBworEuWnaNbCpU3BEqpXJLYV5Snt4kx1zUfuIzBPC_s1Ow4RyGWWKUc7Mx03wtm7PV4bweIrUoLgNsR-NfHNdBA18EBCieu8x9Aeyunh38orq-KwVSjVFFKASO_GqaMvcFOHUcz1XeQOeD59FSSiOjvGKrG7PHhLs4DHE.-9dNkiCKQ4xCVTET3AGTr_rvRoLHeqNI9RC2x83LV0c&qid=1792188633&sr=8-1&channelId=500&ref_=sr_1_1&plpRedirect=mhFallback" data-model-name="Rocket Fuel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/AGZ5VvAwzTJxoDffdEzpnL.jpg" alt="Sally Hansen Miracle Gel Supercharged Glam Empire State of Shine"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Rocket Fuel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4ee4-ceff-11f1-89b7-b5bcf1d3943f">            <a href="https://us.manucurist.com/products/green-emerald?utm_source=google&utm_medium=cpc&utm_campaign=17794690463&utm_content=&utm_term=&hpt_source=google&hpt_network=x&hpt_campaign_id=17794690463&hpt_adgroup_id=&hpt_ad_id=&gad_source=1&gad_campaignid=23764745474&gbraid=0AAAAABxwI8tDQ8ALpBt3H0ihXGTGpoQtJ&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-Lslefyu5nzDEFFius7-yWoMd7z1xit2PcMHYz1Lb6-FR2Y_hWn_-xoC9wMQAvD_BwE" data-model-name="Emerald" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ogPB7akdVGuN5U9e6cLki5.jpg" alt="Emerald"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Emerald</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="8dfa4f48-ceff-11f1-bde7-a7af8c48d65f">            <a href="https://www.target.com/p/essie-salon-quality-vegan-nail-polish-0-46-fl-oz/-/A-53827187?preselect=49173235#lnk=sametab" data-model-name="Nail Polish - Off Tropic" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GNSysnUr8NbTrRWzV79PsS.webp" alt="Essie Salon-Quality Vegan Nail Polish - Off Tropic - 0.46 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Nail Polish - Off Tropic</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-burgundy-baby-french"><span>The Burgundy Baby-French</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="eQSdFpjfaE3cGwbRmQDNvB" name="imgi_2_628272577_18111890287631521_1688297481937269357_n (1)" alt="Burgundy French manicure" src="https://cdn.mos.cms.futurecdn.net/eQSdFpjfaE3cGwbRmQDNvB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CzBsYgpsijs/">@raelondonnails</a>)</span></figcaption></figure><p>The micro- or "baby"-French manicure has been in for a while, but lately, the experts are seeing clients request it in non-traditional colors, specifically burgundy. "My favorite this season is a deep burgundy French on a cool nude base," Voloshyna says. "I did it a lot recently, and every time, it looks so elegant. It's classic but feels fresh for fall." Swan agrees, saying the burgundy micro-French still feels "minimalist" in nature, yet it's a little more interesting and in-season for autumn. </p><h3 id="shop-the-burgundy-baby-french-trend">Shop the Burgundy Baby-French Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="5ed27722-cf09-11f1-bc74-e1c44fd86140">            <a href="https://www.chanel.com/us/makeup/p/179155/le-vernis-longwear-nail-colour/?gclsrc=aw.ds&gad_source=1&gad_campaignid=22969633593&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-HerITNTKoKEicXyzQBgnBibXOoJBfYOS2ESdsb7YwZhRcN2F2WZrxoC5SkQAvD_BwE" data-model-name="Le Vernis - Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/64TqdYr45nfsoEfNKnD2gZ.png" alt="Chanel, Le Vernis - Rouge Noir"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Le Vernis - Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="5ed2781c-cf09-11f1-ad9c-57586e97bd94">            <a href="https://www.amazon.com/Orly-Half-Moon-Guides-Count/dp/B00FMVR802/ref=sr_1_7?dib=eyJ2IjoiMSJ9.j746_MK5e2xbp399NB3jev01fzMof5UfZOo4Ca6fCwRcCczc0pIhSGoHivlFplAXQ1qg5zRK5lkpglbZqGty2ggjUkVKa6LIkiKsWBQWy1jZ0ctYQav_6dxtbyZ1E0V9NUsXxh_mSA46ZwReQDAPA28CVpuWCZ9GWMMdPupbWGJmAJhHAgmGoJl_DFdw28Ksac_C3TfxZ4Up-gcUytM-BdCJ9J7sPDiNF5A8vHZWS_lfY8J4CI1rOnsKoohDya3o38370q_N9v6XhyRR5SJgn4ZPziL_qjftvDXgTuYrRio.ypK--_F2-RoWxm6NOFx-vZ5499KTBxRC0prkWeVpWIo&dib_tag=se&hvadid=816222039565&hvdev=c&hvexpln=67&hvlocphy=9054069&hvnetw=g&hvocijid=10894868770417171089--&hvqmt=e&hvrand=10894868770417171089&hvtargid=kwd-315279110390&hydadcr=4777_13646373&keywords=french+manicure+stencils&mcid=0416f88fa3c239a1bc1bbef2654cde95&qid=1792777097&sr=8-7" data-model-name="Orly Half Moon Guides, 78 Count" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hngz8ATtu4bTuw5n8DfzNZ.jpg" alt="Orly Half Moon Guides, 78 Count"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Orly</div>                                        <div class="featured__title">Orly Half Moon Guides, 78 Count</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="5ed278ee-cf09-11f1-aa0a-c94a9e578d75">            <a href="https://www.ulta.com/p/long-lasting-top-coat-pimprod2057037?sku=2651142&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2366733977700&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-Nw2CLwpqG4b0Q8xOloIhfkSbUg6H6D2pJ5K2R-W2yhTIbdvskCM8xoCbSEQAvD_BwE&view=pdp" data-model-name="Long Lasting Top Coat" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MaaDYDC9CFyTkN8RKX3gUa.png" alt="Long Lasting Top Coat"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olive & June</div>                                        <div class="featured__title">Long Lasting Top Coat</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-velvet-cat-eye"><span>Velvet Cat Eye</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:700px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ouY9X7QTLbxxFEALYiBBu4" name="velvet-nails-304770-1674415738930-main-700-80.jpg" alt="red velvet cat-eye nails" src="https://cdn.mos.cms.futurecdn.net/ouY9X7QTLbxxFEALYiBBu4-1920-80.webp" mos="" align="middle" fullscreen="" width="700" height="700" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/nailartbyqueenie/">@nailartbyqueenie</a>)</span></figcaption></figure><p>There's no denying that velvet cat-eye nails are one of the most on-trend nail designs of 2026. These manicures are created using a special magnetic gel polish infused with tiny metallic particles. Before the gel is cured under a lamp, a magnet is held close to the nail. It shifts the metallic particles into a concentrated, shimmering line and gives it a velvet-esque effect. "It has a moving, luminous reflection, almost like crushed velvet catching the light," Estrada says. </p><p>Swan says cat-eye designs are trending in general, but it's the softer, subtler ones that are really taking root. These create a "delicate gradient" with a blink-and-you-might-miss-it effect. Yes, it's possible to customize your cat eye. </p><h3 id="shop-the-velvet-cat-eye-trend">Shop the Velvet Cat-Eye Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="6d3c6474-cf0b-11f1-8304-67e30962720d">            <a href="https://staticnails.com/products/popinfluencedalmond?gad_source=1&gad_campaignid=14315824749&gbraid=0AAAAADGvgq1kSb620YY515hJRf1XFtX6D&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-ICbkMEL5Iaj2u1LDo-5TbTowtWvJk_iSMnCtYlbxW-c7IqYqtmY7hoCA00QAvD_BwE" data-model-name="Influenced Press-Ons" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kNiRutmWph25A4ud6mQpPk.jpg" alt="Static Nails, Influenced Press-Ons"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Static Nails</div>                                        <div class="featured__title">Influenced Press-Ons</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6d3c64e2-cf0b-11f1-b927-23744234d510">            <a href="https://www.ulta.com/p/core-magnetic-short-round-press-on-nails-flaming-pimprod2059946?sku=2648888&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-344436521417&CAAGID=28397269470&CAWELAID=&CATARGETID=330000200001394369&CADevice=c&gad_source=1&gad_campaignid=412312470&gbraid=0AAAAAD9rLH62w-leMerVQphDHBeXP2yH4&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-LR81v7YP2ZjGvsZELmEYDXeTEIBZfq84yFfomGSRCjiY3tQUZ9F3xoCTXMQAvD_BwE&view=pdp" data-model-name="Flaming Press Ons" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aXvvTsnxQBjkiTYij8t3Xh.png" alt="Core Magnetic Short Round Press on Nails, Flaming"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kiss</div>                                        <div class="featured__title">Flaming Press Ons</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6d3c6546-cf0b-11f1-9b2e-1d21600e7e40">            <a href="https://www.glamnetic.com/products/shine-for-you-short-almond-press-on-nails?_pos=20&_sid=4053c4c75&_ss=r" data-model-name="Shine for You Press Ons" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Uh6gVxVEXFDCtaWo2MZusE.webp" alt="Shine for You"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title">Shine for You Press Ons</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-animal-print"><span>Animal Print</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="oAyPqEiHRQDcwHuyxpbydd" name="imgi_68_814800295_18585041323069133_6386318739741143581_n (1)" alt="Velvet animal-print nails" src="https://cdn.mos.cms.futurecdn.net/oAyPqEiHRQDcwHuyxpbydd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdZSxwBFD6c/?img_index=1">@nailartbyqueenie</a>)</span></figcaption></figure><p><a href="Leopard and tortoiseshell are perennial fashion classics, not novelties. On longer nails, you have the canvas to make them look truly couture. I also love an exaggerated French tip with a sheer pink base and a dramatic dark edge.">Animal print manicures</a> have made 2026 their *moment.* It suits the internet's obsession with all things early-aughts, and it's even A-list approved (celebrities like Kylie Jenner, Dua Lipa, and Hailey Bieber have all taken part in recent months). According to Estrada, it's going to stay that way. "Leopard and tortoiseshell are perennial fashion classics, not novelties," he says. "On longer nails, you have the canvas to make them look truly couture." </p><p>Oh, and don't think you have to stick to the classics, like leopard and tortoiseshell. Swan says "Bambi nails," AKA deer-spotted sets, are especially chic right now. "This soft, deer-inspired print looks beautiful as a small accent on one or two nails without making the manicure too busy." </p><p>If you want to be extra stylish, Voloshyna suggests combining the velvet cat-eye trend with the animal-print one. Let her explain. "Another design that is very popular in my studio is animal print <em>over</em> cat eye. I do a shiny cat-eye gel polish first, then the print, and finish with a matte top coat. The cat eye still shows through the matte, and it gives a really interesting effect." </p><h3 id="shop-the-animal-print-trend">Shop the Animal-Print Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="6d3c65b4-cf0b-11f1-8bbb-eded97d1dbfc">            <a href="https://www.glamnetic.com/products/main-reference-short-almond-press-on-nails?currency=USD&country=US&variant=44151980785707&utm_source=google&utm_medium=cpc&utm_campaign=Google%20Shopping&stkn=a8d1ca53eaaa&utm_source=google&utm_medium=cpc&nbt=nb%3Aadwords%3Ag%3A24336403616%3A198158202182%3A827557351121&nb_adtype=pla_with_promotion&nb_kwd=&nb_ti=pla-317775483833&nb_mi=143942617&nb_pc=online&nb_pi=shopify_US_7938292252715_44151980785707&nb_ppi=317775483833&nb_placement=&nb_si={sourceid}&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=&gad_source=1&gad_campaignid=24336403616&gbraid=0AAAAACpGmqErkKudAIJylbIQuoRxCdbB6&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-CQ6HwrH99VRNaRv9LA96BZlh03O2n90XmVHw5C4KfITTJxl_OLtvRoC2PcQAvD_BwE" data-model-name="Main Reference Press Ons" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4L7PWsBZnYzp5RtcdJDBw.webp" alt="Glamnetic, Main Reference"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title">Main Reference Press Ons</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="6d3c660e-cf0b-11f1-9b3b-8f63fa6dac19">            <a href="https://www.bloomingdales.com/shop/product/nail-reformation-press-on-nails?ID=5658778&pla_country=US&utm_source=rakuten&utm_medium=affiliate&utm_campaign=affiliates&ranMID=13867&ranEAID=kXQk6*ivFEQ&ranSiteID=kXQk6.ivFEQ-fGd_N2f2VnkAYPbQni9fGg&LinkshareID=kXQk6.ivFEQ-fGd_N2f2VnkAYPbQni9fGg&m_sc=aff&PartnerID=LINKSHARE&cm_mmc=LINKSHARE-_-n-_-n-_-n&ranPublisherID=kXQk6*ivFEQ&ranLinkID=1&ranLinkTypeID=10&pubNAME=Future+US+LLC" data-model-name="Press on Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7tXZGFGRiXpQ5uK7FDZoe8.jpg" alt="Nail Reformation, Press on Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nail Reformation</div>                                        <div class="featured__title">Press on Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="d7bd27e2-cf25-11f1-bea9-cbe3a11c5ad2">            <a href="https://www.ulta.com/p/instant-mani-press-on-nails-fawn-chrome-french-pimprod2060210?sku=2660215&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=&CAAGID=&CAWELAID=&gad_source=1&gad_campaignid=21821836495&gbraid=0AAAAAD9rLH6FECXaYOZMip2wC8VbrZwQI&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-LYHolItmRpRYFp2MHw1WS2koUgyovWqHV1zsmrbN6dahZKZU39RUBoCKhAQAvD_BwE&view=pdp" data-model-name="Fawn Chrome French" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WNL74UK4YbwgVwADotPvTL.png" alt="Instant Mani Press on Nails Fawn Chrome French"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olive & June</div>                                        <div class="featured__title">Fawn Chrome French</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-vintage-lace"><span>Vintage Lace</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="NAmtE6aHBQSL7PsDAF5iF5" name="imgi_31_631827240_1380691080014883_3696017112288182663_n (1)" alt="Vintage lace nails" src="https://cdn.mos.cms.futurecdn.net/NAmtE6aHBQSL7PsDAF5iF5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DUfhxSHjGFE/">@imarninails</a>)</span></figcaption></figure><p>Scroll through IG and TikTok, and you're bound to see one of 2026's most popular (and ornate) nail designs—something I like to call vintage lace nails. Far from your grandma's doily collection, these manicures are incredibly elaborate and, thus, impressive. They're also utterly charming. </p><p>If you're up to the challenge, you *could* try recreating a lacy design with stencils or (gasp!) tiny art brushes. If you're like me, though, you might enjoy walking the path of least resistance and turning to a high-quality press-on set. </p><h3 id="shop-the-vintage-lace-trend">Shop the Vintage Lace Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="ec7e5e18-cf3d-11f1-a382-237d0d35e970">            <a href="https://www.glamnetic.com/products/lace-blush-medium-coffin-nails?currency=USD&country=US&variant=41279763578923&utm_source=google&utm_medium=cpc&utm_campaign=Google%20Shopping&stkn=a8d1ca53eaaa&utm_source=google&utm_medium=cpc&nbt=nb%3Aadwords%3Ag%3A23952396661%3A196290825006%3A813112859032&nb_adtype=pla_with_promotion&nb_kwd=&nb_ti=pla-534730265232&nb_mi=143942617&nb_pc=online&nb_pi=shopify_US_7308870090795_41279763578923&nb_ppi=534730265232&nb_placement=&nb_si={sourceid}&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=&gad_source=1&gad_campaignid=23952396661&gbraid=0AAAAACpGmqEXGYufjSQ829SWdkwhFf_Q2&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-HXAdeTJ8suZaukBtAtlaWqcX5DSxJtIw9k0RXRLeAQLy3F86_2XzxoC3dUQAvD_BwE" data-model-name="Lace Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rB2updfqh52XFsUF5xhRLV.jpg" alt="Glamnetic, Lace Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title">Lace Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="ec7e5ecc-cf3d-11f1-ad22-1d2d27e8b86e">            <a href="https://www.ulta.com/p/petal-lace-press-on-nails-mkt77008821?sku=77013884&cmpid=PS_Non!google!Product_Listing_Ads&cagpspn=pla&CATCI=pla-2443898513930&CAAGID=186213639756&CAWELAID=330000200003435949&CATARGETID=330000200002991483&CADevice=c&gad_source=1&gad_campaignid=23066290973&gbraid=0AAAAAD9rLH7-TJexQB9QFZ3FClAL8vx_n&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-FrL4hKJDDJRnVOB5_ofn6H5YS6Ri1J74klDlVzVwirWYSED8I0CZhoCyFYQAvD_BwE&view=pdp" data-model-name="Petal Lace Press on Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oYBr4SxuMo3PxVrx8xjUZS.png" alt="Petal Lace Press on Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nail Reformation</div>                                        <div class="featured__title">Petal Lace Press on Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="ec7e5f3a-cf3d-11f1-9ded-d75e648630f2">            <a href="https://www.target.com/p/olive-38-june-press-on-fake-nails-m-almond-black-lacy-french-42ct/-/A-1010627303#lnk=sametab" data-model-name="Black Lacy French" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RLFwB5ZNAg7ogBCiTLgGNX.webp" alt="Olive & June Press-On Fake Nails - M Almond - Black Lacy French - 42ct"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olive & June</div>                                        <div class="featured__title">Black Lacy French</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-antique-gold-details"><span>Antique Gold Details</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="hhrUtm2aADVmViyCqGqhyC" name="imgi_3_650788321_18090868022153145_5780949683316204389_n" alt="gold detail nails" src="https://cdn.mos.cms.futurecdn.net/hhrUtm2aADVmViyCqGqhyC-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DDo1mk-Mjqy/">@imarninails</a>)</span></figcaption></figure><p>Last but certainly not least, Estrada mentions "restrained, antique-gold detailing" as a top mid-autumn nail trend. "Antique" is the key word. Unlike bright, yellow-toned gold, antique gold leans slightly coppery, even brassy. Whether flat or 3D, antique-gold details look mature, sophisticated, and most of all, expensive. Estrada says these fashion-forward nail looks involve a little experimentation. "Fashion isn't supposed to please absolutely everybody," he says. "If everyone loves your manicure, perhaps you haven't been adventurous enough." </p><h3 id="shop-the-antique-gold-trend">Shop the Antique Gold Trend: </h3>        <div class="featured_product_block featured_block_hero" data-id="6d3c667c-cf0b-11f1-9fde-c564dc759b23">            <a href="https://www.glamnetic.com/products/24k-short-almond-press-on-nails?currency=USD&country=US&variant=40894087856171&utm_source=google&utm_medium=cpc&utm_campaign=Google%20Shopping&stkn=a8d1ca53eaaa&utm_source=google&utm_medium=cpc&nbt=nb%3Aadwords%3Ag%3A23952396661%3A196290825006%3A813112859032&nb_adtype=pla_with_promotion&nb_kwd=&nb_ti=pla-534730265232&nb_mi=143942617&nb_pc=online&nb_pi=shopify_US_7149562331179_40894087856171&nb_ppi=534730265232&nb_placement=&nb_si={sourceid}&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=&gad_source=1&gad_campaignid=23952396661&gbraid=0AAAAACpGmqEXGYufjSQ829SWdkwhFf_Q2&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-NcPwmhcXi_oYz7pqtov7nTNHuSDX9Xz-7MZvo0ozDvEPQ1DR_Y9QBoCilgQAvD_BwE" data-model-name=" 24k Press-On Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vKhyNRSHkJVTsPaFkEBTxZ.webp" alt="Glamnetic,  24k Press-On Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glamnetic</div>                                        <div class="featured__title"> 24k Press-On Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="20a5696a-cf26-11f1-9b03-fbf64b97828e">            <a href="https://www.amazon.com/Pndeyo-Decoration-Acrylic-Manicure-Accessories/dp/B0DWSJ4Y65/ref=sr_1_6?dib=eyJ2IjoiMSJ9.U_VNOc2YVkcH8mbTYaNselyzhcUh1HEjJmI45fInFbBR2F0Q9nVPP2rMQcPVU9nNCf7387QjmVpLSq43vHiG6fEwpAz1gSx1Ot3HNw8INxyucvE1Z_w49dgpUl7bVdOm9wMv_xQ5rpj67cR9_HfegFd3lmZ1eiqN3wGlV4TcZqhqSTEzRwsmCC_s633hJeQb0lmZVNOIPPctbDKjRHxSOWhdwuesnYZMZ8P3bAzoKXOqx_RgXG7kxG5c1g5hciwOGinTC68hAFV5m8ZT9EsjWqveivtxcscToQYgjiWbolw.UgjLp5Zb1J3rWBVWuJPtWlhY0QnANPbountUkfDjvDs&dib_tag=se&hvadid=816257311087&hvdev=c&hvexpln=67&hvlocphy=9054069&hvnetw=g&hvocijid=2863882464219383080--&hvqmt=e&hvrand=2863882464219383080&hvtargid=kwd-2482078004878&hydadcr=4777_13646373&keywords=nail+charms+gold+vintage&mcid=a93a57a1408c38f1aed295bfbbca064e&qid=1792789761&sr=8-6" data-model-name="3D Metal Nail Charms" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/usGdgdSZgCrsnmFZuhzw96.jpg" alt="Pndeyo 40pcs 3d Metal Nail Charms, Frame Gothic Nail Art Charms, Gold Nail Jewels Art Decoration for Women Girls Acrylic Nail Diy Craft Design Manicure Accessories"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Pndeyo</div>                                        <div class="featured__title">3D Metal Nail Charms</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_hero" data-id="20a56c6c-cf26-11f1-ad40-5368f88e5ac6">            <a href="https://us.manucurist.com/products/copper-biodegradable-glitter?utm_source=google&utm_medium=cpc&utm_campaign=20441855471&utm_content=&utm_term=&hpt_source=google&hpt_network=x&hpt_campaign_id=20441855471&hpt_adgroup_id=&hpt_ad_id=&gad_source=1&gad_campaignid=23759402319&gbraid=0AAAAABxwI8u6JRpEUKN6Gp6MHd2hY4jW6&gclid=CjwKCAjwi-zWBhAdEiwAqlRf-GQM4nj_uhqbzvoPOmnYCUy-x2tS7yBgB0AmvHQBjiymXAAGrYHreRoCKlgQAvD_BwE" data-model-name="Copper Biodegradable Glitter" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/A3hi3bm448wwWeyvwaChL6.jpg" alt="Copper Biodegradable Glitter - Copper Biodegradable Glitter"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Copper Biodegradable Glitter</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Reduce Shedding and Boost Growth—The 7 Most Advanced Scalp Serums for the Healthiest Hair ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I hate to break it to you, but you probably don't know your <a href="https://www.whowhatwear.com/beauty/hair/best-hair-products-2026" target="_blank">hair</a> as well as you think you do. Sure, you've sussed out the <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner" target="_blank">best conditioner</a> or leave-in <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk" target="_blank">mask</a>, but did you know your scalp has a skin barrier that's just as delicate as the one on your face? </p><p>While haircare often focuses on the strands, we should really be getting to the root of things for 360-degree health, and the long, luscious locks that come with it. For context, your <a href="https://www.whowhatwear.com/beauty/hair/best-shampoos-for-dry-scalp" target="_blank">scalp</a> is home to bacteria, fungi and yeasts that help regulate oil production, protect against environmental factors and retain hydration. If this delicate ecosystem is out of balance, you can experience everything from excess oil production and dandruff to increased shedding. That's why it's great to incorporate a scalp serum into your routine to ensure that the barrier is well looked after.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:120.00%;"><img id="yFmdbShDA3NofzgKLhjZEi" name="@peonylim" alt="hair" src="https://cdn.mos.cms.futurecdn.net/yFmdbShDA3NofzgKLhjZEi-1920-80.png" mos="" align="middle" fullscreen="" width="1000" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZ1t7BMDe9v/?hl=en&img_index=9" target="_blank">@peonylim</a>)</span></figcaption></figure><p>Luckily, in 2026, hair products have never been so advanced. There's now a plethora of clever scalp serums boasting next-gen technology and ingredients that deliver real results. I have to say, ever since I started using them, my hair has never looked fuller or grown quicker. </p><p>Ahead, my seven favourite scalp serums for every possible concern, and insights from top trichologists, so you're all clued up too. </p><h3 class="article-body__section" id="section-what-are-scalp-serums"><span>What Are Scalp Serums?</span></h3><p><a href="https://www.152harleystreet.com/specialists/aamna-adel/" target="_blank"><strong>Dr Aamna Adel</strong></a><strong>, consultant dermatologist and the founder of Rhute</strong>, one of the buzziest scalp care brands to hit the market in recent years, explains that, unlike traditional <a href="https://www.whowhatwear.com/beauty/hair/best-hair-serums" target="_blank">hair serums</a>, scalp serums are lightweight, leave-on treatments directly applied to the scalp and around the follicles, rather than the hair. "They're designed to deliver active ingredients where they matter most. Because they're left on, they can work over a sustained period, which is what makes them effective. They're really the scalp equivalent of a facial serum, bringing targeted skincare thinking to the scalp."</p><h3 class="article-body__section" id="section-what-are-the-benefits-of-scalp-serums"><span>What Are the Benefits of Scalp Serums?</span></h3><p>Depending on the formula, a scalp serum can help calm and support the scalp barrier, reduce shedding, support density and keep the area around the follicles healthy. In terms of what ingredients you should look out for, <strong>Dr Adel</strong>, highlights that <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> and panthenol soothe and support the scalp, while actives such as caffeine and <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serums">peptides</a> help support the follicle and the hair's growth phase. Remember: "Healthy hair grows from a healthy scalp." </p><h3 class="article-body__section" id="section-how-do-you-apply-scalp-serum"><span>How Do You Apply Scalp Serum?</span></h3><p>It couldn't be easier. Apply the serum directly to your scalp, parting the hair in sections so it reaches the skin rather than just sitting on the lengths. Then massage in gently with your fingertips; this action also helps with blood flow. <strong>Trichologist, </strong><a href="https://www.drsharonwong.com/" target="_blank"><strong>Dr Sharon Wong</strong></a><strong>, </strong>notes that it's important to leave scalp serums on, so use them in the evening, or leave 20-30 minutes before styling. </p><p>"Consistency is what counts, so using it regularly as directed is far more important than how much you apply in one go," adds <strong>Dr Adel. </strong></p><h2 class="article-body__section" id="section-the-best-scalp-serums-2026"><span>The Best Scalp Serums 2026 </span></h2><ul><li><strong>Best overall scalp serum: </strong><a href="https://www.lookfantastic.com/p/the-ordinary-s-multi-peptide-serum-for-hair-density-and-scalp-support-30ml/14988646/" target="_blank">The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support, £13.50</a></li><li><strong>Best scalp serum for growth: </strong><a href="https://www.boots.com/typebea-g1-overnight-boosting-peptide-serum-10349777" target="_blank">Typebea G•1 Overnight Boosting Peptide Hair Growth Serum, £43</a></li><li><strong>Best scalp serum for greying: </strong><a href="https://www.cultbeauty.co.uk/p/k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum-90ml/17826251/" target="_blank">K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum, £110</a></li><li><strong>Best scalp serum for shedding: </strong><a href="https://www.lookfantastic.com/p/kerastase-genesis-anti-hair-fall-nourishing-fortifying-hair-serum-for-weakened-hair-30ml/16674884/?" target="_blank">Kérastase Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum, £18.80</a></li><li><strong>Best scalp serum for density: </strong><a href="https://www.lookfantastic.com/p/nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth-70ml/15458907/" target="_blank">NIOXIN Night Density Rescue Serum Thickening Serum for Optimised Hair Growth, £50.56 </a></li></ul><h2 id="1-the-ordinary-multi-peptide-serum-for-hair-density-and-scalp-support">1. The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support </h2>        <div class="featured_product_block featured_block_standard" data-id="5b7031dc-cd65-11f1-996c-f3130a4e73bd">            <a href="https://www.lookfantastic.com/p/the-ordinary-s-multi-peptide-serum-for-hair-density-and-scalp-support-30ml/14988646/" data-model-name="Multi-Peptide Serum for Hair Density and Scalp Support" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fiVCSrhKxgDPn4tyxPQMzb.png" alt="The Ordinary's Multi-Peptide Serum for Hair Density and Scalp Support 30ml"><span class='featured__label standard__label'>Best overall scalp serum </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Multi-Peptide Serum for Hair Density and Scalp Support</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Top-tier ingredients at an accessible price point </p><p><strong>Key ingredients:</strong> Peptide blend, plant extracts, caffeine </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Excellent price point </li><li class='list-item list-item-pros'>Suitable for all hair types </li><li class='list-item list-item-pros'>Easy pipette dispenser </li><li class='list-item list-item-pros'>Impressive use of peptides </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Runs out quickly if you're using the recommended amount </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="9R3n9PyiPtJ4bDVcKUeDvM" name="The Ordinary" alt="hair" src="https://cdn.mos.cms.futurecdn.net/9R3n9PyiPtJ4bDVcKUeDvM-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>The Ordinary's scalp serum is best in class, on a budget. With a blend of peptides, olive tree extract to visibly strengthen hair, vitamin-rich red clover, three botanical actives for fuller-looking strands, and nourishing pea sprout, it really boasts a powerhouse of ingredients. In just two weeks, I noticed that my hair looked fuller, and that the overall quality of my strands and shine had improved. It's a great addition to any diligent <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>, and for the price, you can't go wrong. </p><h2 id="2-typebea-g-1-overnight-boosting-peptide-hair-growth-serum">2. Typebea G•1 Overnight Boosting Peptide Hair Growth Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="da1d21ec-ce0b-11f1-836a-99f9ce214845">            <a href="https://www.boots.com/typebea-g1-overnight-boosting-peptide-serum-10349777" data-model-name="G1 Overnight Boosting Peptide Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mTvbDfTgkdnPtShqYspP3Z.webp" alt="Typebea G1 Overnight Boosting Peptide Serum"><span class='featured__label standard__label'>Best for hair growth </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Typebea</div>                                        <div class="featured__title">G1 Overnight Boosting Peptide Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Visible hair growth and decreased shedding </p><p><strong>Key ingredients:</strong>  Baicapil™, peptide blend, antioxidants, lactic acid, PHA</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredible hair growth and decreased shedding</li><li class='list-item list-item-pros'>Bottle lasts a good amount of time  </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="nJ4NpNARG9m5z7Z5XDP7EU" name="Typebea" alt="Typebea" src="https://cdn.mos.cms.futurecdn.net/nJ4NpNARG9m5z7Z5XDP7EU-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>This is often out of stock and for good reason; I've used this scalp serum on and off for over a year now, and I've noticed the most incredible growth with it. It's lightweight, non-sticky and designed to work hard while you sleep. Powered by clinically tested Baicapil™, its actives penetrate into the scalp to increase thickness by preventing hair loss by up to 60 per cent. There are added peptides to fortify and rejuvenate, so you can expect stronger strands too. I can attest to its claims: I <em>really</em> notice when I'm not using this product. </p><h2 id="3-k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum">3. K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="632303c6-ce0c-11f1-a2fd-4da044ec9000">            <a href="https://www.cultbeauty.co.uk/p/k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum-90ml/17826251/" data-model-name="Biomimetic Hairscience Future IQ Biomimetic Hair Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YrVq6BpjnBc2BrPC9VJgCi.png" alt="K18, Biomimetic Hairscience Futureiq Biomimetic Hair Longevity Serum"><span class='featured__label standard__label'>Best for greying </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">Biomimetic Hairscience Future IQ Biomimetic Hair Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Cutting-edge technology and clinically proven results </p><p><strong>Key ingredients:</strong>  Patent-pending blend of biomimetic peptides, root-anchoring complexes, antioxidants, niacinamide, zinc sulfate </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>The most advanced scalp serum on the market </li><li class='list-item list-item-pros'>Impressive research</li><li class='list-item list-item-pros'>Excellent results after three months </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Incredibly pricy </li><li class='list-item list-item-cons'>Best results after three months of use </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="mvCLjbB5XRjXmdSeipRVZb" name="K18" alt="K18" src="https://cdn.mos.cms.futurecdn.net/mvCLjbB5XRjXmdSeipRVZb-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>I've been a die-hard fan of <a href="https://www.whowhatwear.com/beauty/hair/best-k18-hair-products">K18</a>'s cutting-edge products for years, so I was very excited by the launch of their new scalp serum, which claims to dial back hair ageing, including premature greying. As someone who suffers from the latter, I was sold. Two bottles in, I've noticed excellent results: my hair looks thicker, particularly around the temples, and while I have seen a small impact on my greys, the brand advises that it takes three months to see full results. So, it's a commitment, especially at £110 a bottle. I’ll persevere, however, as I’ve already been so impressed in such a short amount of time.</p><h2 id="4-kerastase-genesis-anti-hair-fall-nourishing-amp-fortifying-hair-serum">4. Kérastase Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="2ca307e4-ce19-11f1-8afc-d325d6e1b62c">            <a href="https://www.lookfantastic.com/p/kerastase-genesis-anti-hair-fall-nourishing-fortifying-hair-serum-for-weakened-hair-30ml/16674884/?" data-model-name="Genesis Fortifying Hair Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FKUzFs4WQpQ9gzPFHvAon.png" alt="Kérastase, Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum for Weakened Hair"><span class='featured__label standard__label'>Best for shedding </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kérastase</div>                                        <div class="featured__title">Genesis Fortifying Hair Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>A targeted approach to reducing hair shedding </p><p><strong>Key ingredients:</strong>  1.5% aminexil (anti-hair loss molecule), ginger root extract, edelweiss native cells (antioxidant)</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressive, clinically backed ingredients</li><li class='list-item list-item-pros'>Marked reduction in shedding in just one week </li><li class='list-item list-item-pros'>Available in an array of sizes, so you can test without committing </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="aKC5xREU7ZSErDAwLhRfMi" name="Kerastase" alt="Kerastase" src="https://cdn.mos.cms.futurecdn.net/aKC5xREU7ZSErDAwLhRfMi-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Shedding is always a concern, but particularly in autumn, when the seasonal shift can trigger a little extra hair fall. It's completely normal and should pass, but if you want to support your hair during this period, look to Kérastase's dedicated scalp serum. It contains 1.5 per cent Aminexil, an anti-hair-loss molecule that helps secure the hair bulb within the scalp by preventing the collagen sheath around the follicle from hardening. There's also ginger root extract to protect against daily aggressors, alongside a powerful antioxidant to help preserve collagen. I noticed a marked reduction in hair fall while using this, and I'll be relying on it during the autumn months going forward.</p><h2 id="5-nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth">5. Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth</h2>        <div class="featured_product_block featured_block_standard" data-id="24767864-cec1-11f1-8825-cde012ba500b">            <a href="https://www.lookfantastic.com/p/nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth-70ml/15458907/" data-model-name="Night Density Rescue Serum Thickening Serum for Optimised Hair Growth" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Up7Jf4EcG8NUJSqLjdSsN8.png" alt="Nioxin, Night Density Rescue Serum Thickening Serum for Optimised Hair Growth"><span class='featured__label standard__label'>Best for density </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nioxin</div>                                        <div class="featured__title">Night Density Rescue Serum Thickening Serum for Optimised Hair Growth</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Clinically tested to boost density in just eight weeks </p><p><strong>Key ingredients:</strong>  Panthenol (B5), ginger root extract, lauric acid </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Backed by clinical studies and derms</li><li class='list-item list-item-pros'>Excellent blend of advanced ingredients </li><li class='list-item list-item-pros'>Non-greasy overnight formula </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="MQDDPCeZh7yY9ccWMrUeg4" name="Nioxin" alt="Nioxin" src="https://cdn.mos.cms.futurecdn.net/MQDDPCeZh7yY9ccWMrUeg4-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>This best-selling serum is clinically tested to boost hair density in eight weeks, and I concur—after two months of daily, overnight use, my hair did indeed look thicker and fuller, especially around the roots. This is thanks to a powerful (and dermatologically tested) blend of panthenol, which helps reduce breakage, ginger root extract to promote scalp stimulation and growth, and lauric acid for nourishment. It's also a no-rinse, non-greasy formula, so you'll wake up with fresh-feeling hair, too. </p><h2 id="6-rhute-density-repair-hair-growth-scalp-serum">6. Rhute Density + Repair Hair Growth Scalp Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="64c9f394-cec3-11f1-8539-259af30163bd">            <a href="https://rhutehair.com/products/serum" data-model-name="Density + Repair Hair Growth Scalp Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZZydYzT9RAqwA8rPc4gy8m.png" alt="rhute, Density + Repair Hair Growth Scalp Serum"><span class='featured__label standard__label'>Best for repair </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhute</div>                                        <div class="featured__title">Density + Repair Hair Growth Scalp Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>A 360-degree approach to scalp health  </p><p><strong>Key ingredients:</strong>  Panthenol (B5), ginger root extract, lauric acid </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Quick results, with noticeable changes in density within days</li><li class='list-item list-item-pros'>Dermatologist-backed</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dispensing system can be fiddly </li><li class='list-item list-item-cons'>Runs out very quick</li><li class='list-item list-item-cons'>On the pricer end</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="VypZ7aQWiysBvqPm7BJ23N" name="Rhute" alt="Rhute" src="https://cdn.mos.cms.futurecdn.net/VypZ7aQWiysBvqPm7BJ23N-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>If you want a thorough approach to scalp health, with all the benefits of increased density and reduced shedding, look no further than Rhute's award-winning, biologically targeted scalp serum. Designed by dermatologist and hair expert Dr Aamna Adel, the serum was blended to target each stage of the hair cycle, with ingredients including caffeine, bioactive peptides, stem cell extracts and niacinamide. I noticed a difference in hair density within days, and a reduction in hair fall within two weeks. </p><h2 id="7-living-proof-scalp-care-density-serum">7. Living Proof Scalp Care Density Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="01c5a514-cec7-11f1-8264-09c43cb56c84">            <a href="https://www.lookfantastic.com/p/living-proof-scalp-care-density-serum-50ml/15323112/" data-model-name="Scalp Care Density Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wNB2rr5uaHp33LepbCYfqT.png" alt="Living Proof Scalp Care Density Serum 50ml"><span class='featured__label standard__label'>Best for thinning hair types</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Scalp Care Density Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love:  </strong>An impressive clinically backed formula for thinning hair </p><p><strong>Key ingredients:</strong>  Amino acids, antioxidants, pea sprout extract, amaranth peptides</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressive clinical testing </li><li class='list-item list-item-pros'>Advanced blend of ingredients</li><li class='list-item list-item-pros'>Helps with thickness and the appearance of greys </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="yLB4hEhudzTy8dr9AoUviV" name="Living Proof" alt="Living Proof" src="https://cdn.mos.cms.futurecdn.net/yLB4hEhudzTy8dr9AoUviV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Designed for thinning hair, Living Proof’s Scalp Care Density Serum helps reduce visible hair fall while minimising the appearance of greys, with results after 90 days of daily use. Formulated with amino acids, antioxidants and the brand’s own density-boosting technology, its clinical results are impressive: 100 per cent of participants noticed a less visible scalp, while 76 per cent saw a decrease in new grey hair growth. Personally, I noticed a marked reduction in shedding and, although I’m only 60 days into using it, I haven’t spotted any new greys either, which is a win in my book.</p><h3 class="article-body__section" id="section-do-i-need-a-scalp-serum"><span>Do I Need a Scalp Serum?</span></h3><p>If you're concerned about shedding, density, or general hair health, then a scalp serum is a good shout. <strong>Dr Adel </strong>adds: "Even without a specific concern, a daily serum can be a sensible preventative step, since looking after the scalp supports the hair you'll have in the months ahead."</p><h3 class="article-body__section" id="section-can-a-scalp-serum-help-hair-growth"><span>Can a Scalp Serum Help Hair Growth?</span></h3><p>While a well-formulated scalp serum can support the conditions for healthy hair growth, <strong>Dr Adel </strong>stresses that it's important to be realistic about what topical measures can achieve. </p><p>"By supporting the scalp barrier, calming the environment, and using actives that help keep hair in its growth phase, a serum helps create the best possible environment for the follicles," she explains. "What a serum won't do on its own is reverse genetic hair loss, so for significant thinning, it's best used alongside evidence-based treatments and after understanding the underlying cause. Supporting the scalp is the foundation, not a standalone cure."</p><h4 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h4><p>Both the wider Who What Wear UK team and our beauty team have tested dozens of scalp serums between us, and we're well versed in the science behind scalp barrier care. For this feature, I consulted dermatologists and trichologists to determine which ingredients and formulations make for the most efficacious, fast-acting products, then tested each for two months to assess the results.</p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us </span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-scalp-serums</link>
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                            <![CDATA[ Shop the next-gen of scalp serums. ]]>
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                                                                        <pubDate>Sat, 24 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nessa Humayun ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/qBL9xURQxxVyinjQmj6BCG-320-70.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Nessa Humayun is a freelance beauty journalist and the former Beauty Editor of Marie Claire UK. With a decade of editorial experience across beauty, fashion and lifestyle, Nessa has written for publications including British Vogue, The Times, Cosmopolitan, Stylist, Dazed, The Independent and The London Standard.&lt;br&gt;&lt;br&gt;Obsessed with beauty since she was tall enough to raid her mum’s vanity, Nessa covers everything from product must-haves to long-form features exploring the forces shaping the beauty landscape. She is committed to unpacking what’s really worth it, separating science from hype, and figuring out which trends and treatments are actually worth your time (and money).&lt;/p&gt; ]]></dc:description>
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                                <p>I hate to break it to you, but you probably don't know your <a href="https://www.whowhatwear.com/beauty/hair/best-hair-products-2026" target="_blank">hair</a> as well as you think you do. Sure, you've sussed out the <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner" target="_blank">best conditioner</a> or leave-in <a href="https://www.whowhatwear.com/beauty/hair/best-hair-masks-uk" target="_blank">mask</a>, but did you know your scalp has a skin barrier that's just as delicate as the one on your face? </p><p>While haircare often focuses on the strands, we should really be getting to the root of things for 360-degree health, and the long, luscious locks that come with it. For context, your <a href="https://www.whowhatwear.com/beauty/hair/best-shampoos-for-dry-scalp" target="_blank">scalp</a> is home to bacteria, fungi and yeasts that help regulate oil production, protect against environmental factors and retain hydration. If this delicate ecosystem is out of balance, you can experience everything from excess oil production and dandruff to increased shedding. That's why it's great to incorporate a scalp serum into your routine to ensure that the barrier is well looked after.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:120.00%;"><img id="yFmdbShDA3NofzgKLhjZEi" name="@peonylim" alt="hair" src="https://cdn.mos.cms.futurecdn.net/yFmdbShDA3NofzgKLhjZEi-1920-80.png" mos="" align="middle" fullscreen="" width="1000" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZ1t7BMDe9v/?hl=en&img_index=9" target="_blank">@peonylim</a>)</span></figcaption></figure><p>Luckily, in 2026, hair products have never been so advanced. There's now a plethora of clever scalp serums boasting next-gen technology and ingredients that deliver real results. I have to say, ever since I started using them, my hair has never looked fuller or grown quicker. </p><p>Ahead, my seven favourite scalp serums for every possible concern, and insights from top trichologists, so you're all clued up too. </p><h3 class="article-body__section" id="section-what-are-scalp-serums"><span>What Are Scalp Serums?</span></h3><p><a href="https://www.152harleystreet.com/specialists/aamna-adel/" target="_blank"><strong>Dr Aamna Adel</strong></a><strong>, consultant dermatologist and the founder of Rhute</strong>, one of the buzziest scalp care brands to hit the market in recent years, explains that, unlike traditional <a href="https://www.whowhatwear.com/beauty/hair/best-hair-serums" target="_blank">hair serums</a>, scalp serums are lightweight, leave-on treatments directly applied to the scalp and around the follicles, rather than the hair. "They're designed to deliver active ingredients where they matter most. Because they're left on, they can work over a sustained period, which is what makes them effective. They're really the scalp equivalent of a facial serum, bringing targeted skincare thinking to the scalp."</p><h3 class="article-body__section" id="section-what-are-the-benefits-of-scalp-serums"><span>What Are the Benefits of Scalp Serums?</span></h3><p>Depending on the formula, a scalp serum can help calm and support the scalp barrier, reduce shedding, support density and keep the area around the follicles healthy. In terms of what ingredients you should look out for, <strong>Dr Adel</strong>, highlights that <a href="https://www.whowhatwear.com/beauty/skin/best-niacinamide-serums">niacinamide</a> and panthenol soothe and support the scalp, while actives such as caffeine and <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serums">peptides</a> help support the follicle and the hair's growth phase. Remember: "Healthy hair grows from a healthy scalp." </p><h3 class="article-body__section" id="section-how-do-you-apply-scalp-serum"><span>How Do You Apply Scalp Serum?</span></h3><p>It couldn't be easier. Apply the serum directly to your scalp, parting the hair in sections so it reaches the skin rather than just sitting on the lengths. Then massage in gently with your fingertips; this action also helps with blood flow. <strong>Trichologist, </strong><a href="https://www.drsharonwong.com/" target="_blank"><strong>Dr Sharon Wong</strong></a><strong>, </strong>notes that it's important to leave scalp serums on, so use them in the evening, or leave 20-30 minutes before styling. </p><p>"Consistency is what counts, so using it regularly as directed is far more important than how much you apply in one go," adds <strong>Dr Adel. </strong></p><h2 class="article-body__section" id="section-the-best-scalp-serums-2026"><span>The Best Scalp Serums 2026 </span></h2><ul><li><strong>Best overall scalp serum: </strong><a href="https://www.lookfantastic.com/p/the-ordinary-s-multi-peptide-serum-for-hair-density-and-scalp-support-30ml/14988646/" target="_blank">The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support, £13.50</a></li><li><strong>Best scalp serum for growth: </strong><a href="https://www.boots.com/typebea-g1-overnight-boosting-peptide-serum-10349777" target="_blank">Typebea G•1 Overnight Boosting Peptide Hair Growth Serum, £43</a></li><li><strong>Best scalp serum for greying: </strong><a href="https://www.cultbeauty.co.uk/p/k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum-90ml/17826251/" target="_blank">K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum, £110</a></li><li><strong>Best scalp serum for shedding: </strong><a href="https://www.lookfantastic.com/p/kerastase-genesis-anti-hair-fall-nourishing-fortifying-hair-serum-for-weakened-hair-30ml/16674884/?" target="_blank">Kérastase Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum, £18.80</a></li><li><strong>Best scalp serum for density: </strong><a href="https://www.lookfantastic.com/p/nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth-70ml/15458907/" target="_blank">NIOXIN Night Density Rescue Serum Thickening Serum for Optimised Hair Growth, £50.56 </a></li></ul><h2 id="1-the-ordinary-multi-peptide-serum-for-hair-density-and-scalp-support">1. The Ordinary Multi-Peptide Serum for Hair Density and Scalp Support </h2>        <div class="featured_product_block featured_block_standard" data-id="5b7031dc-cd65-11f1-996c-f3130a4e73bd">            <a href="https://www.lookfantastic.com/p/the-ordinary-s-multi-peptide-serum-for-hair-density-and-scalp-support-30ml/14988646/" data-model-name="Multi-Peptide Serum for Hair Density and Scalp Support" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fiVCSrhKxgDPn4tyxPQMzb.png" alt="The Ordinary's Multi-Peptide Serum for Hair Density and Scalp Support 30ml"><span class='featured__label standard__label'>Best overall scalp serum </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Ordinary</div>                                        <div class="featured__title">Multi-Peptide Serum for Hair Density and Scalp Support</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Top-tier ingredients at an accessible price point </p><p><strong>Key ingredients:</strong> Peptide blend, plant extracts, caffeine </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Excellent price point </li><li class='list-item list-item-pros'>Suitable for all hair types </li><li class='list-item list-item-pros'>Easy pipette dispenser </li><li class='list-item list-item-pros'>Impressive use of peptides </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Runs out quickly if you're using the recommended amount </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="9R3n9PyiPtJ4bDVcKUeDvM" name="The Ordinary" alt="hair" src="https://cdn.mos.cms.futurecdn.net/9R3n9PyiPtJ4bDVcKUeDvM-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>The Ordinary's scalp serum is best in class, on a budget. With a blend of peptides, olive tree extract to visibly strengthen hair, vitamin-rich red clover, three botanical actives for fuller-looking strands, and nourishing pea sprout, it really boasts a powerhouse of ingredients. In just two weeks, I noticed that my hair looked fuller, and that the overall quality of my strands and shine had improved. It's a great addition to any diligent <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>, and for the price, you can't go wrong. </p><h2 id="2-typebea-g-1-overnight-boosting-peptide-hair-growth-serum">2. Typebea G•1 Overnight Boosting Peptide Hair Growth Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="da1d21ec-ce0b-11f1-836a-99f9ce214845">            <a href="https://www.boots.com/typebea-g1-overnight-boosting-peptide-serum-10349777" data-model-name="G1 Overnight Boosting Peptide Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mTvbDfTgkdnPtShqYspP3Z.webp" alt="Typebea G1 Overnight Boosting Peptide Serum"><span class='featured__label standard__label'>Best for hair growth </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Typebea</div>                                        <div class="featured__title">G1 Overnight Boosting Peptide Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Visible hair growth and decreased shedding </p><p><strong>Key ingredients:</strong>  Baicapil™, peptide blend, antioxidants, lactic acid, PHA</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Incredible hair growth and decreased shedding</li><li class='list-item list-item-pros'>Bottle lasts a good amount of time  </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="nJ4NpNARG9m5z7Z5XDP7EU" name="Typebea" alt="Typebea" src="https://cdn.mos.cms.futurecdn.net/nJ4NpNARG9m5z7Z5XDP7EU-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>This is often out of stock and for good reason; I've used this scalp serum on and off for over a year now, and I've noticed the most incredible growth with it. It's lightweight, non-sticky and designed to work hard while you sleep. Powered by clinically tested Baicapil™, its actives penetrate into the scalp to increase thickness by preventing hair loss by up to 60 per cent. There are added peptides to fortify and rejuvenate, so you can expect stronger strands too. I can attest to its claims: I <em>really</em> notice when I'm not using this product. </p><h2 id="3-k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum">3. K18 Biomimetic Hairscience FutureIQ Biomimetic Hair Longevity Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="632303c6-ce0c-11f1-a2fd-4da044ec9000">            <a href="https://www.cultbeauty.co.uk/p/k18-biomimetic-hairscience-futureiq-biomimetic-hair-longevity-serum-90ml/17826251/" data-model-name="Biomimetic Hairscience Future IQ Biomimetic Hair Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YrVq6BpjnBc2BrPC9VJgCi.png" alt="K18, Biomimetic Hairscience Futureiq Biomimetic Hair Longevity Serum"><span class='featured__label standard__label'>Best for greying </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">Biomimetic Hairscience Future IQ Biomimetic Hair Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Cutting-edge technology and clinically proven results </p><p><strong>Key ingredients:</strong>  Patent-pending blend of biomimetic peptides, root-anchoring complexes, antioxidants, niacinamide, zinc sulfate </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>The most advanced scalp serum on the market </li><li class='list-item list-item-pros'>Impressive research</li><li class='list-item list-item-pros'>Excellent results after three months </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Incredibly pricy </li><li class='list-item list-item-cons'>Best results after three months of use </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="mvCLjbB5XRjXmdSeipRVZb" name="K18" alt="K18" src="https://cdn.mos.cms.futurecdn.net/mvCLjbB5XRjXmdSeipRVZb-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>I've been a die-hard fan of <a href="https://www.whowhatwear.com/beauty/hair/best-k18-hair-products">K18</a>'s cutting-edge products for years, so I was very excited by the launch of their new scalp serum, which claims to dial back hair ageing, including premature greying. As someone who suffers from the latter, I was sold. Two bottles in, I've noticed excellent results: my hair looks thicker, particularly around the temples, and while I have seen a small impact on my greys, the brand advises that it takes three months to see full results. So, it's a commitment, especially at £110 a bottle. I’ll persevere, however, as I’ve already been so impressed in such a short amount of time.</p><h2 id="4-kerastase-genesis-anti-hair-fall-nourishing-amp-fortifying-hair-serum">4. Kérastase Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="2ca307e4-ce19-11f1-8afc-d325d6e1b62c">            <a href="https://www.lookfantastic.com/p/kerastase-genesis-anti-hair-fall-nourishing-fortifying-hair-serum-for-weakened-hair-30ml/16674884/?" data-model-name="Genesis Fortifying Hair Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FKUzFs4WQpQ9gzPFHvAon.png" alt="Kérastase, Genesis Anti-Hair Fall Nourishing & Fortifying Hair Serum for Weakened Hair"><span class='featured__label standard__label'>Best for shedding </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kérastase</div>                                        <div class="featured__title">Genesis Fortifying Hair Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>A targeted approach to reducing hair shedding </p><p><strong>Key ingredients:</strong>  1.5% aminexil (anti-hair loss molecule), ginger root extract, edelweiss native cells (antioxidant)</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressive, clinically backed ingredients</li><li class='list-item list-item-pros'>Marked reduction in shedding in just one week </li><li class='list-item list-item-pros'>Available in an array of sizes, so you can test without committing </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="aKC5xREU7ZSErDAwLhRfMi" name="Kerastase" alt="Kerastase" src="https://cdn.mos.cms.futurecdn.net/aKC5xREU7ZSErDAwLhRfMi-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Shedding is always a concern, but particularly in autumn, when the seasonal shift can trigger a little extra hair fall. It's completely normal and should pass, but if you want to support your hair during this period, look to Kérastase's dedicated scalp serum. It contains 1.5 per cent Aminexil, an anti-hair-loss molecule that helps secure the hair bulb within the scalp by preventing the collagen sheath around the follicle from hardening. There's also ginger root extract to protect against daily aggressors, alongside a powerful antioxidant to help preserve collagen. I noticed a marked reduction in hair fall while using this, and I'll be relying on it during the autumn months going forward.</p><h2 id="5-nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth">5. Nioxin Night Density Rescue Serum Thickening Serum for Optimised Hair Growth</h2>        <div class="featured_product_block featured_block_standard" data-id="24767864-cec1-11f1-8825-cde012ba500b">            <a href="https://www.lookfantastic.com/p/nioxin-night-density-rescue-serum-thickening-serum-for-optimised-hair-growth-70ml/15458907/" data-model-name="Night Density Rescue Serum Thickening Serum for Optimised Hair Growth" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Up7Jf4EcG8NUJSqLjdSsN8.png" alt="Nioxin, Night Density Rescue Serum Thickening Serum for Optimised Hair Growth"><span class='featured__label standard__label'>Best for density </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nioxin</div>                                        <div class="featured__title">Night Density Rescue Serum Thickening Serum for Optimised Hair Growth</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>Clinically tested to boost density in just eight weeks </p><p><strong>Key ingredients:</strong>  Panthenol (B5), ginger root extract, lauric acid </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Backed by clinical studies and derms</li><li class='list-item list-item-pros'>Excellent blend of advanced ingredients </li><li class='list-item list-item-pros'>Non-greasy overnight formula </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="MQDDPCeZh7yY9ccWMrUeg4" name="Nioxin" alt="Nioxin" src="https://cdn.mos.cms.futurecdn.net/MQDDPCeZh7yY9ccWMrUeg4-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>This best-selling serum is clinically tested to boost hair density in eight weeks, and I concur—after two months of daily, overnight use, my hair did indeed look thicker and fuller, especially around the roots. This is thanks to a powerful (and dermatologically tested) blend of panthenol, which helps reduce breakage, ginger root extract to promote scalp stimulation and growth, and lauric acid for nourishment. It's also a no-rinse, non-greasy formula, so you'll wake up with fresh-feeling hair, too. </p><h2 id="6-rhute-density-repair-hair-growth-scalp-serum">6. Rhute Density + Repair Hair Growth Scalp Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="64c9f394-cec3-11f1-8539-259af30163bd">            <a href="https://rhutehair.com/products/serum" data-model-name="Density + Repair Hair Growth Scalp Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZZydYzT9RAqwA8rPc4gy8m.png" alt="rhute, Density + Repair Hair Growth Scalp Serum"><span class='featured__label standard__label'>Best for repair </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhute</div>                                        <div class="featured__title">Density + Repair Hair Growth Scalp Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love: </strong>A 360-degree approach to scalp health  </p><p><strong>Key ingredients:</strong>  Panthenol (B5), ginger root extract, lauric acid </p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Quick results, with noticeable changes in density within days</li><li class='list-item list-item-pros'>Dermatologist-backed</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dispensing system can be fiddly </li><li class='list-item list-item-cons'>Runs out very quick</li><li class='list-item list-item-cons'>On the pricer end</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="VypZ7aQWiysBvqPm7BJ23N" name="Rhute" alt="Rhute" src="https://cdn.mos.cms.futurecdn.net/VypZ7aQWiysBvqPm7BJ23N-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>If you want a thorough approach to scalp health, with all the benefits of increased density and reduced shedding, look no further than Rhute's award-winning, biologically targeted scalp serum. Designed by dermatologist and hair expert Dr Aamna Adel, the serum was blended to target each stage of the hair cycle, with ingredients including caffeine, bioactive peptides, stem cell extracts and niacinamide. I noticed a difference in hair density within days, and a reduction in hair fall within two weeks. </p><h2 id="7-living-proof-scalp-care-density-serum">7. Living Proof Scalp Care Density Serum</h2>        <div class="featured_product_block featured_block_standard" data-id="01c5a514-cec7-11f1-8264-09c43cb56c84">            <a href="https://www.lookfantastic.com/p/living-proof-scalp-care-density-serum-50ml/15323112/" data-model-name="Scalp Care Density Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wNB2rr5uaHp33LepbCYfqT.png" alt="Living Proof Scalp Care Density Serum 50ml"><span class='featured__label standard__label'>Best for thinning hair types</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Scalp Care Density Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>What we love:  </strong>An impressive clinically backed formula for thinning hair </p><p><strong>Key ingredients:</strong>  Amino acids, antioxidants, pea sprout extract, amaranth peptides</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Impressive clinical testing </li><li class='list-item list-item-pros'>Advanced blend of ingredients</li><li class='list-item list-item-pros'>Helps with thickness and the appearance of greys </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>On the pricier end </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="yLB4hEhudzTy8dr9AoUviV" name="Living Proof" alt="Living Proof" src="https://cdn.mos.cms.futurecdn.net/yLB4hEhudzTy8dr9AoUviV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Designed for thinning hair, Living Proof’s Scalp Care Density Serum helps reduce visible hair fall while minimising the appearance of greys, with results after 90 days of daily use. Formulated with amino acids, antioxidants and the brand’s own density-boosting technology, its clinical results are impressive: 100 per cent of participants noticed a less visible scalp, while 76 per cent saw a decrease in new grey hair growth. Personally, I noticed a marked reduction in shedding and, although I’m only 60 days into using it, I haven’t spotted any new greys either, which is a win in my book.</p><h3 class="article-body__section" id="section-do-i-need-a-scalp-serum"><span>Do I Need a Scalp Serum?</span></h3><p>If you're concerned about shedding, density, or general hair health, then a scalp serum is a good shout. <strong>Dr Adel </strong>adds: "Even without a specific concern, a daily serum can be a sensible preventative step, since looking after the scalp supports the hair you'll have in the months ahead."</p><h3 class="article-body__section" id="section-can-a-scalp-serum-help-hair-growth"><span>Can a Scalp Serum Help Hair Growth?</span></h3><p>While a well-formulated scalp serum can support the conditions for healthy hair growth, <strong>Dr Adel </strong>stresses that it's important to be realistic about what topical measures can achieve. </p><p>"By supporting the scalp barrier, calming the environment, and using actives that help keep hair in its growth phase, a serum helps create the best possible environment for the follicles," she explains. "What a serum won't do on its own is reverse genetic hair loss, so for significant thinning, it's best used alongside evidence-based treatments and after understanding the underlying cause. Supporting the scalp is the foundation, not a standalone cure."</p><h4 class="article-body__section" id="section-how-we-tested"><span>How We Tested</span></h4><p>Both the wider Who What Wear UK team and our beauty team have tested dozens of scalp serums between us, and we're well versed in the science behind scalp barrier care. For this feature, I consulted dermatologists and trichologists to determine which ingredients and formulations make for the most efficacious, fast-acting products, then tested each for two months to assess the results.</p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us </span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ I've Tried Every Luxury Fragrance Launch of the Year—These 7 Consistently Earn Me Compliments ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you ask me, 2026 has been an exceptional year for <a href="https://www.whowhatwear.com/best-new-perfume">new fragrances</a>. And with so many <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfumes</a> passing through the beauty cupboard, I'm up close and personal with the best of the best when it comes to luxury perfumes. I sample launches from luxury fragrance houses months before launch and test the best luxury fragrances all year round—trust me: I've done the boots-on-the-ground (or perfume-on-the-blotter) journalism.<br><br>Picking the very best luxury perfumes of 2026, however, wasn't an easy task. But after rummaging through my perfume shelves, spritzing this year's launches, studying <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-perfume-trends-2026">perfume trends</a> and charting the number of compliments each one elicited, I've compiled my list of the best luxury fragrances that are truly worth the investment. Whether you're looking for an <a href="https://www.whowhatwear.com/beauty/fragrance/best-autumn-2026-fragrance-launches">autumn perfume</a> to take you through the season or a new scent to get the compliments rolling in, scroll on for the very best luxury perfumes of 2026.</p><h3 class="article-body__section" id="section-best-luxury-perfumes-2026"><span>Best Luxury Perfumes 2026</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="cMMHV8PmyawBf2q6iKwAqA" name="Editor Template_Story Art" alt="A collage with perfume bottles layered over one another" src="https://cdn.mos.cms.futurecdn.net/cMMHV8PmyawBf2q6iKwAqA-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Images courtesy of brands.)</span></figcaption></figure><ul><li><strong>Best Overall: </strong><a href="https://www.byredo.com/uk_en/p/future-memories-eau-de-parfum?sku=0065240348" target="_blank">Byredo Future Memories, £155</a></li><li><strong>Best Skin Fragrance: </strong><a href="https://www.selfridges.com/GB/en/product/bottega-veneta-beauty-bare-morning-eau-de-parfum-100ml_R04670141/" target="_blank">Bottega Veneta Bare Morning, £230</a></li><li><strong>Best New Fragrance: </strong><a href="https://www.sephora.co.uk/p/chanel-coco-mademoiselle-crush-absolu-eau-de-parfum-limited-edition">Chanel Coco Mademoiselle Crush Absolu</a>, £160</li><li><strong>Best Vanilla Fragrance: </strong><a href="https://www.harrods.com/en-gb/p/parfums-de-marly-althair-exclusif-eau-de-parfum-75ml-000000000000312682" target="_blank">Parfums de Marly Althaïr Exclusif, £285</a></li><li><strong>Best Citrus: </strong><a href="https://www.boots.com/jo-malone-london-sea-salt-and-bergamot-cologne-100ml-10394134" target="_blank">Jo Malone London Sea Salt & Bergamot, £125</a></li></ul><h2 id="1-byredo-future-memories">1. Byredo Future Memories</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1a9a-cd37-11f1-8a74-8dcfc45e4642">            <a href="https://www.byredo.com/uk_en/p/future-memories-eau-de-parfum?sku=0065240348" data-model-name="Future Memories Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:818,l:449,cw:1589,ch:1589,q:80/UWnZCsxafmeY2F2Ajyxez6.jpg" alt="Future Memories"><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Future Memories Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Blackcurrant, aldehydes, galbanum, labdanum, iris butter, orange blossom, vanilla, musks, vanilla liquor accord, ambrofix<br><br><a href="https://www.whowhatwear.com/uk/byredo-perfume">Byredo’s</a> latest launch had me captivated from the very first spritz. Created by perfumer Quenton Bisch, one of my all-time favourites, it draws inspiration from the suspension of time between the present and the future, creating a scent that feels nostalgic and comforting yet modern. It opens with a beautiful green bitterness before slowly unfurling into a smooth, creamy yet charred vanilla with subtle smokiness that makes it feel all the more intriguing. It lingers on my skin for hours whenever I wear it, and the compliments have been endless. If you're looking for a <a href="https://www.whowhatwear.com/best-new-perfume">new fragrance</a> to see you through the autumn and winter months, this is one I'd wholeheartedly recommend.</p></p>                </div>                            </div>        </div><h2 id="2-bottega-veneta-beauty-bare-morning">2. Bottega Veneta Beauty Bare Morning</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1a2c-cd37-11f1-9a11-9919d10d3a68">            <a href="https://www.selfridges.com/GB/en/product/bottega-veneta-beauty-bare-morning-eau-de-parfum-100ml_R04670141/" data-model-name="Bare Morning Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:80,l:0,cw:952,ch:952,q:80/YbCPzJn5yq89po8N7cuQs6.webp" alt="Bare Morning Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Skin Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BOTTEGA VENETA BEAUTY</div>                                        <div class="featured__title">Bare Morning Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, apricot seed, Borotalco accord, freesia, sandalwood, musks, cashmeran<br><br>Bottega Veneta launched its new line of fragrances, <a href="https://www.whowhatwear.com/beauty/fragrance/bottega-veneta-alta-perfumes">Alta</a>, this year, and each is as stunning as the next. They're all inspired by scents and ingredients across Italy, but this one is my pick, which has garnered me compliments whenever I've worn it. This powdery <a href="https://www.whowhatwear.com/best-skin-scents">skin scent</a> draws inspiration from Borotalco, an Italian personal care brand known for its talcum powder and vintage, powdery scent. It feels like you've stepped out of the shower and dusted your skin with the Italian powder prior to slipping on and slipping on a silk slip. You'll love this too if you love a <a href="https://www.whowhatwear.com/uk/best-clean-smelling-perfume">clean-smelling perfume</a> or a creamy or powdery fragrance.</p></p>                </div>                            </div>        </div><h2 id="3-chanel-coco-mademoiselle-crush-absolu">3. Chanel Coco Mademoiselle Crush Absolu</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1b58-cd37-11f1-9204-7fded9114519">            <a href="https://www.sephora.co.uk/p/chanel-coco-mademoiselle-crush-absolu-eau-de-parfum-limited-edition" data-model-name="Coco Mademoiselle Crush Absolu Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QcsbDEdBnjHK4puX4ahLhD.jpg" alt="Chanel Coco Mademoiselle Crush Absolu Eau De Parfum"><span class='featured__label standard__label'>Best New Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Coco Mademoiselle Crush Absolu Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Vetiver, vanilla, grapefruit, lychee, rose, jasmine, patchouli<br><br>Possibly the most exciting luxury perfume launch of the year, Chanel <a href="https://www.whowhatwear.com/beauty/fragrance/chanel-coco-mademoiselle-crush-absolu">Coco Mademoiselle Crush Absolu</a> is already as iconic as the original Coco Mademoiselle. It has all the amber-floral notes of the original that we know and adore, but with a juicy, mouthwatering burst of lychee on the opening before settling into a deeper, resinous amber that feels like it was made for mischievous soirees. Mark my words: it'll garner compliments galore.</p></p>                </div>                            </div>        </div><h2 id="4-parfums-de-marly-althair-exclusif">4. Parfums de Marly Althaïr Exclusif</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1af4-cd37-11f1-bef3-e7657987728d">            <a href="https://www.harrods.com/en-gb/p/parfums-de-marly-althair-exclusif-eau-de-parfum-75ml-000000000000312682" data-model-name="Althaïr Exclusif Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9raquK2tPus3zM574Z3c49.jpg" alt="Parfums De Marly Althaïr Exclusif Eau De Parfum (75ml)"><span class='featured__label standard__label'>Best Vanilla Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Althaïr Exclusif Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Cinnamon, orange blossom, cardamom, praline, bourbon vanilla, guaicwood, ambrox<br><br>The original <a href="https://www.whowhatwear.com/best-parfums-de-marly-scents?utm_source=chatgpt.com">Parfums de Marly</a> Althaïr is one of my all-time favourite <a href="https://www.whowhatwear.com/best-vanilla-perfumes">vanilla fragrances</a>, and one I eagerly bring back into my rotation every autumn. So, when I heard an "exclusif" version was on the way, you can imagine my excitement. It takes everything I adore about the original's deep, decadent vanilla and elevates it with a warming hit of flame-lit amaretto that smoulders beautifully on the skin, whilst the addition of orange blossom lends a creamy, almost mouth-watering smoothness. It's the kind of fragrance that feels like wrapping yourself in your favourite cashmere jumper, made for crisp autumn walks and cosy evenings spent by the fireside.</p></p>                </div>                            </div>        </div><h2 id="5-dries-van-noten-velvet-violet">5. Dries Van Noten Velvet Violet</h2>        <div class="featured_product_block featured_block_standard" data-id="2a623b16-cee7-11f1-94c4-614a51e80331">            <a href="https://www.harrods.com/en-gb/p/dries-van-noten-velvet-violet-eau-de-parfum-100ml-000000000000300651" data-model-name="Velvet Violet Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:43,l:0,cw:2251,ch:2251,q:80/c6LdPuaC6cVjFWMtG3Vhn5.jpg" alt="Dries Van Noten Velvet Violet Eau De Parfum (100ml)"><span class='featured__label standard__label'>Best Powdery Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DRIES VAN NOTEN</div>                                        <div class="featured__title">Velvet Violet Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, violet leaf, clary sage essence, toasted sesame absolute, roasted barley, grilled tonka beans, benzoin resinoide, vetiver essence<br><br>Velvet Violet deserves a spot on your radar if you're searching for an autumn fragrance that effortlessly takes you from day to night. One spritz unveils a cloud of powdery Parma Violets, beautifully balanced by roasted sesame seed, adding a moreish nuttiness that melts seamlessly into a creamy tonka bean base. It's the kind of scent that feels impossibly chic, making it the perfect finishing touch for any autumn occasion. And can we just appreciate the bottle for a moment? An absolute work of art for your dressing table.</p></p>                </div>                            </div>        </div><h2 id="6-maison-crivelli-musc-nurasana">6. Maison Crivelli Musc Nurasana </h2>        <div class="featured_product_block featured_block_standard" data-id="7391b69a-cd61-11f1-8ebd-5b7258186703">            <a href="https://www.harrods.com/en-gb/p/maison-crivelli-musc-nurasana-extrait-de-parfum-100ml-000000000000177691" data-model-name="Musc Nurasana Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:101,l:0,cw:2251,ch:2251,q:80/BCHB7HVH5GXDe4kbHwUE4H.jpg" alt="Maison Crivelli Musc Nurasana Extrait De Parfum (100ml)"><span class='featured__label standard__label'>Best Musk Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Crivelli</div>                                        <div class="featured__title">Musc Nurasana Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, olibanum incense, rose damascena, musks, tonka bean<br><br><a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-crivelli-perfumes">Maison Crivelli's fragrances</a> are amongst some of my all-time favourite perfumes, and after receiving a lab sample earlier this year, I could not wait for this to launch. This new addition takes the powerful sillage and signature long-lasting power of Crivelli's creations and pairs it with creamy, floaty musks. It's soapy and musky, and it lingers all day long and won't disappear into thin air as a lot of light and fresh scents do. It lasts so well throughout the day, and I can even smell it on a tester blotter two weeks after spritzing.</p></p>                </div>                            </div>        </div><h2 id="7-jo-malone-london-sea-salt-amp-bergamot">7. Jo Malone London Sea Salt & Bergamot</h2>        <div class="featured_product_block featured_block_standard" data-id="7391b622-cd61-11f1-a7a8-e3157def4e09">            <a href="https://www.boots.com/jo-malone-london-sea-salt-and-bergamot-cologne-100ml-10394134" data-model-name="Sea Salt & Bergamot Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SiHogWYf5ZoyZj5imU6m9.webp" alt="Jo Malone London Sea Salt & Bergamot Cologne 100ml"><span class='featured__label standard__label'>Best Citrus Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Sea Salt & Bergamot Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, sea salt, driftwood<br><br>Wood Sage & Sea Salt is one of my favourite <a href="https://www.whowhatwear.com/best-jo-malone-perfumes-uk">Jo Malone London perfumes</a>, but the newest iteration of the scent, Bergamot & Sea Salt, might just top it. Inspired by the crunchy sea salt and mineral air of a windswept English coastline, the sage is traded out for a sparkling citrus in the form of bergamot, which gives it all the feeling of a refreshing and invigorating breeze as you behold the glittering horizon. I've been loving wearing this uplifting scent as the darker days of autumn roll in.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/best-luxury-perfumes-2026</link>
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                            <![CDATA[ From Byredo to Bottega. ]]>
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                                                                        <pubDate>Sat, 24 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Sun, 25 Oct 2026 17:15:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of perfumes]]></media:description>                                                            <media:text><![CDATA[A collage of perfumes]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of perfumes]]></media:title>
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                                <p>If you ask me, 2026 has been an exceptional year for <a href="https://www.whowhatwear.com/best-new-perfume">new fragrances</a>. And with so many <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">perfumes</a> passing through the beauty cupboard, I'm up close and personal with the best of the best when it comes to luxury perfumes. I sample launches from luxury fragrance houses months before launch and test the best luxury fragrances all year round—trust me: I've done the boots-on-the-ground (or perfume-on-the-blotter) journalism.<br><br>Picking the very best luxury perfumes of 2026, however, wasn't an easy task. But after rummaging through my perfume shelves, spritzing this year's launches, studying <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-perfume-trends-2026">perfume trends</a> and charting the number of compliments each one elicited, I've compiled my list of the best luxury fragrances that are truly worth the investment. Whether you're looking for an <a href="https://www.whowhatwear.com/beauty/fragrance/best-autumn-2026-fragrance-launches">autumn perfume</a> to take you through the season or a new scent to get the compliments rolling in, scroll on for the very best luxury perfumes of 2026.</p><h3 class="article-body__section" id="section-best-luxury-perfumes-2026"><span>Best Luxury Perfumes 2026</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="cMMHV8PmyawBf2q6iKwAqA" name="Editor Template_Story Art" alt="A collage with perfume bottles layered over one another" src="https://cdn.mos.cms.futurecdn.net/cMMHV8PmyawBf2q6iKwAqA-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Images courtesy of brands.)</span></figcaption></figure><ul><li><strong>Best Overall: </strong><a href="https://www.byredo.com/uk_en/p/future-memories-eau-de-parfum?sku=0065240348" target="_blank">Byredo Future Memories, £155</a></li><li><strong>Best Skin Fragrance: </strong><a href="https://www.selfridges.com/GB/en/product/bottega-veneta-beauty-bare-morning-eau-de-parfum-100ml_R04670141/" target="_blank">Bottega Veneta Bare Morning, £230</a></li><li><strong>Best New Fragrance: </strong><a href="https://www.sephora.co.uk/p/chanel-coco-mademoiselle-crush-absolu-eau-de-parfum-limited-edition">Chanel Coco Mademoiselle Crush Absolu</a>, £160</li><li><strong>Best Vanilla Fragrance: </strong><a href="https://www.harrods.com/en-gb/p/parfums-de-marly-althair-exclusif-eau-de-parfum-75ml-000000000000312682" target="_blank">Parfums de Marly Althaïr Exclusif, £285</a></li><li><strong>Best Citrus: </strong><a href="https://www.boots.com/jo-malone-london-sea-salt-and-bergamot-cologne-100ml-10394134" target="_blank">Jo Malone London Sea Salt & Bergamot, £125</a></li></ul><h2 id="1-byredo-future-memories">1. Byredo Future Memories</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1a9a-cd37-11f1-8a74-8dcfc45e4642">            <a href="https://www.byredo.com/uk_en/p/future-memories-eau-de-parfum?sku=0065240348" data-model-name="Future Memories Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:818,l:449,cw:1589,ch:1589,q:80/UWnZCsxafmeY2F2Ajyxez6.jpg" alt="Future Memories"><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Future Memories Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Blackcurrant, aldehydes, galbanum, labdanum, iris butter, orange blossom, vanilla, musks, vanilla liquor accord, ambrofix<br><br><a href="https://www.whowhatwear.com/uk/byredo-perfume">Byredo’s</a> latest launch had me captivated from the very first spritz. Created by perfumer Quenton Bisch, one of my all-time favourites, it draws inspiration from the suspension of time between the present and the future, creating a scent that feels nostalgic and comforting yet modern. It opens with a beautiful green bitterness before slowly unfurling into a smooth, creamy yet charred vanilla with subtle smokiness that makes it feel all the more intriguing. It lingers on my skin for hours whenever I wear it, and the compliments have been endless. If you're looking for a <a href="https://www.whowhatwear.com/best-new-perfume">new fragrance</a> to see you through the autumn and winter months, this is one I'd wholeheartedly recommend.</p></p>                </div>                            </div>        </div><h2 id="2-bottega-veneta-beauty-bare-morning">2. Bottega Veneta Beauty Bare Morning</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1a2c-cd37-11f1-9a11-9919d10d3a68">            <a href="https://www.selfridges.com/GB/en/product/bottega-veneta-beauty-bare-morning-eau-de-parfum-100ml_R04670141/" data-model-name="Bare Morning Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:80,l:0,cw:952,ch:952,q:80/YbCPzJn5yq89po8N7cuQs6.webp" alt="Bare Morning Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Skin Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BOTTEGA VENETA BEAUTY</div>                                        <div class="featured__title">Bare Morning Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, apricot seed, Borotalco accord, freesia, sandalwood, musks, cashmeran<br><br>Bottega Veneta launched its new line of fragrances, <a href="https://www.whowhatwear.com/beauty/fragrance/bottega-veneta-alta-perfumes">Alta</a>, this year, and each is as stunning as the next. They're all inspired by scents and ingredients across Italy, but this one is my pick, which has garnered me compliments whenever I've worn it. This powdery <a href="https://www.whowhatwear.com/best-skin-scents">skin scent</a> draws inspiration from Borotalco, an Italian personal care brand known for its talcum powder and vintage, powdery scent. It feels like you've stepped out of the shower and dusted your skin with the Italian powder prior to slipping on and slipping on a silk slip. You'll love this too if you love a <a href="https://www.whowhatwear.com/uk/best-clean-smelling-perfume">clean-smelling perfume</a> or a creamy or powdery fragrance.</p></p>                </div>                            </div>        </div><h2 id="3-chanel-coco-mademoiselle-crush-absolu">3. Chanel Coco Mademoiselle Crush Absolu</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1b58-cd37-11f1-9204-7fded9114519">            <a href="https://www.sephora.co.uk/p/chanel-coco-mademoiselle-crush-absolu-eau-de-parfum-limited-edition" data-model-name="Coco Mademoiselle Crush Absolu Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QcsbDEdBnjHK4puX4ahLhD.jpg" alt="Chanel Coco Mademoiselle Crush Absolu Eau De Parfum"><span class='featured__label standard__label'>Best New Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Coco Mademoiselle Crush Absolu Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Vetiver, vanilla, grapefruit, lychee, rose, jasmine, patchouli<br><br>Possibly the most exciting luxury perfume launch of the year, Chanel <a href="https://www.whowhatwear.com/beauty/fragrance/chanel-coco-mademoiselle-crush-absolu">Coco Mademoiselle Crush Absolu</a> is already as iconic as the original Coco Mademoiselle. It has all the amber-floral notes of the original that we know and adore, but with a juicy, mouthwatering burst of lychee on the opening before settling into a deeper, resinous amber that feels like it was made for mischievous soirees. Mark my words: it'll garner compliments galore.</p></p>                </div>                            </div>        </div><h2 id="4-parfums-de-marly-althair-exclusif">4. Parfums de Marly Althaïr Exclusif</h2>        <div class="featured_product_block featured_block_standard" data-id="69cb1af4-cd37-11f1-bef3-e7657987728d">            <a href="https://www.harrods.com/en-gb/p/parfums-de-marly-althair-exclusif-eau-de-parfum-75ml-000000000000312682" data-model-name="Althaïr Exclusif Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9raquK2tPus3zM574Z3c49.jpg" alt="Parfums De Marly Althaïr Exclusif Eau De Parfum (75ml)"><span class='featured__label standard__label'>Best Vanilla Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Althaïr Exclusif Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Cinnamon, orange blossom, cardamom, praline, bourbon vanilla, guaicwood, ambrox<br><br>The original <a href="https://www.whowhatwear.com/best-parfums-de-marly-scents?utm_source=chatgpt.com">Parfums de Marly</a> Althaïr is one of my all-time favourite <a href="https://www.whowhatwear.com/best-vanilla-perfumes">vanilla fragrances</a>, and one I eagerly bring back into my rotation every autumn. So, when I heard an "exclusif" version was on the way, you can imagine my excitement. It takes everything I adore about the original's deep, decadent vanilla and elevates it with a warming hit of flame-lit amaretto that smoulders beautifully on the skin, whilst the addition of orange blossom lends a creamy, almost mouth-watering smoothness. It's the kind of fragrance that feels like wrapping yourself in your favourite cashmere jumper, made for crisp autumn walks and cosy evenings spent by the fireside.</p></p>                </div>                            </div>        </div><h2 id="5-dries-van-noten-velvet-violet">5. Dries Van Noten Velvet Violet</h2>        <div class="featured_product_block featured_block_standard" data-id="2a623b16-cee7-11f1-94c4-614a51e80331">            <a href="https://www.harrods.com/en-gb/p/dries-van-noten-velvet-violet-eau-de-parfum-100ml-000000000000300651" data-model-name="Velvet Violet Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:43,l:0,cw:2251,ch:2251,q:80/c6LdPuaC6cVjFWMtG3Vhn5.jpg" alt="Dries Van Noten Velvet Violet Eau De Parfum (100ml)"><span class='featured__label standard__label'>Best Powdery Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DRIES VAN NOTEN</div>                                        <div class="featured__title">Velvet Violet Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Pink pepper, violet leaf, clary sage essence, toasted sesame absolute, roasted barley, grilled tonka beans, benzoin resinoide, vetiver essence<br><br>Velvet Violet deserves a spot on your radar if you're searching for an autumn fragrance that effortlessly takes you from day to night. One spritz unveils a cloud of powdery Parma Violets, beautifully balanced by roasted sesame seed, adding a moreish nuttiness that melts seamlessly into a creamy tonka bean base. It's the kind of scent that feels impossibly chic, making it the perfect finishing touch for any autumn occasion. And can we just appreciate the bottle for a moment? An absolute work of art for your dressing table.</p></p>                </div>                            </div>        </div><h2 id="6-maison-crivelli-musc-nurasana">6. Maison Crivelli Musc Nurasana </h2>        <div class="featured_product_block featured_block_standard" data-id="7391b69a-cd61-11f1-8ebd-5b7258186703">            <a href="https://www.harrods.com/en-gb/p/maison-crivelli-musc-nurasana-extrait-de-parfum-100ml-000000000000177691" data-model-name="Musc Nurasana Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:101,l:0,cw:2251,ch:2251,q:80/BCHB7HVH5GXDe4kbHwUE4H.jpg" alt="Maison Crivelli Musc Nurasana Extrait De Parfum (100ml)"><span class='featured__label standard__label'>Best Musk Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Crivelli</div>                                        <div class="featured__title">Musc Nurasana Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, olibanum incense, rose damascena, musks, tonka bean<br><br><a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-crivelli-perfumes">Maison Crivelli's fragrances</a> are amongst some of my all-time favourite perfumes, and after receiving a lab sample earlier this year, I could not wait for this to launch. This new addition takes the powerful sillage and signature long-lasting power of Crivelli's creations and pairs it with creamy, floaty musks. It's soapy and musky, and it lingers all day long and won't disappear into thin air as a lot of light and fresh scents do. It lasts so well throughout the day, and I can even smell it on a tester blotter two weeks after spritzing.</p></p>                </div>                            </div>        </div><h2 id="7-jo-malone-london-sea-salt-amp-bergamot">7. Jo Malone London Sea Salt & Bergamot</h2>        <div class="featured_product_block featured_block_standard" data-id="7391b622-cd61-11f1-a7a8-e3157def4e09">            <a href="https://www.boots.com/jo-malone-london-sea-salt-and-bergamot-cologne-100ml-10394134" data-model-name="Sea Salt & Bergamot Cologne" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SiHogWYf5ZoyZj5imU6m9.webp" alt="Jo Malone London Sea Salt & Bergamot Cologne 100ml"><span class='featured__label standard__label'>Best Citrus Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jo Malone London</div>                                        <div class="featured__title">Sea Salt & Bergamot Cologne</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes: </strong>Bergamot, sea salt, driftwood<br><br>Wood Sage & Sea Salt is one of my favourite <a href="https://www.whowhatwear.com/best-jo-malone-perfumes-uk">Jo Malone London perfumes</a>, but the newest iteration of the scent, Bergamot & Sea Salt, might just top it. Inspired by the crunchy sea salt and mineral air of a windswept English coastline, the sage is traded out for a sparkling citrus in the form of bergamot, which gives it all the feeling of a refreshing and invigorating breeze as you behold the glittering horizon. I've been loving wearing this uplifting scent as the darker days of autumn roll in.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ From Berry-Red Lips to Baby-Pink Pouts—13 New Lip Products for Your Winter Beauty Mood Board ]]></title>
                                                                                                <dc:content><![CDATA[ <p>We all have our own go-to lip combos. One of my more trend-driven friends always sports a '90s-inspired cocoa nude; my most confident friend loves a bold, fiery red; and my sweetest friend keeps a frosty, pearlescent pink gloss on hand at all times. (Personally, I love a soft, rosy, "my lips but better" look.) Regardless of the shade or finish you're drawn to, the one place I can confidently recommend for elite lip products is <a href="https://www.chanel.com/us/makeup/lips/c/5x1x1/" target="_blank">Chanel</a>. From cherry-red lipstick to creamy baby-pink gloss to gold-flecked tinted balm, each product is somehow better than the last. And if your friends are lucky (like mine will be this holiday season), these lippies are also one of the most thoughtful and luxurious gifts you can give. Keep scrolling to shop the lipsticks, balms, and glosses I can't stop thinking about, plus some gift sets I'll be giving (and secretly hoping to receive).</p>        <div class="featured_product_block featured_block_standard" data-id="b9310778-c9ab-11f1-a002-5bf28624b4f9">            <a href="https://sr.studiostack.com/c/link?l=2479014&s=2479008" data-model-name="Rouge Coco Baume Satin" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.64%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eAAdi6AvBuaYToDkWySRRF.png" alt="CHANEL, Rouge Coco Baume Satin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Rouge Coco Baume Satin</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Celebs love this lipstick for a reason. This versatile pinky-peach shade should be in everyone's lip collection.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="73ac1974-cb5c-11f1-90e9-1ff8711df3e1">            <a href="https://sr.studiostack.com/c/link?l=2479019&s=2479008" data-model-name="Rouge Coco Hydra Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.68%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/suZv7rZhCukoEgNayCJfWB.png" alt="Chanel, ROUGE COCO HYDRA GLOSS"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Hydra Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This cool baby-pink gloss is a winter dream.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2c458e78-cb5f-11f1-bc25-1bfcc2746bb6">            <a href="https://sr.studiostack.com/c/link?l=2479021&s=2479008" data-model-name="Rouge Coco Hydra Gloss Trio" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.65%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SJ5tJeUPcGmycTrTZcM3BJ.png" alt="Chanel, Rouge Coco Hydra Gloss Trio"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Hydra Gloss Trio</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A trio of glistening glosses is the perfect holiday gift for the person who loves a little (or a lot) of shine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="81e6e2ae-cb60-11f1-920f-3b317d3b09f6">            <a href="https://sr.studiostack.com/c/link?l=2479025&s=2479008" data-model-name="Rouge Coco Baume Satin" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sYtH9VvNecRtHWf7SZWnFL.png" alt="Chanel, Rouge Coco Baume Satin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Baume Satin</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A blue-toned cherry red is flattering on all skin tones and makes your teeth look whiter.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="81e6e240-cb60-11f1-88e5-2d8dfa9647e4">            <a href="https://sr.studiostack.com/c/link?l=2479029&s=2479008" data-model-name="Rouge Coco Hydra Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.32%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/r3E6DGaA3XxWnAohnMZLtN.png" alt="Chanel, Rouge Coco Hydra Gloss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Hydra Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If an an opaque red lipstick feels too extra, swipe on a red gloss to make a more subtle statement.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="73ac18fc-cb5c-11f1-a72b-3968988db3a5">            <a href="https://sr.studiostack.com/c/link?l=2479031&s=2479008" data-model-name="Rouge Coco" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.32%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MyKsHbAHuez6sYGXmuQ6iR.png" alt="Chanel, Rouge Coco"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You can't go wrong with a classic rosewood shade.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2c458ee6-cb5f-11f1-a164-c10866e9a45c">            <a href="https://sr.studiostack.com/c/link?l=2479033&s=2479008" data-model-name="Lips on the Go Makeup Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.65%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z4JgCavsXgBrdh4zabSPMU.png" alt="Chanel, Lips on the Go Makeup Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Lips on the Go Makeup Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The chicest way to touch up your pout on the go.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="73ac19e2-cb5c-11f1-9217-11b708488ec9">            <a href="https://sr.studiostack.com/c/link?l=2479035&s=2479008" data-model-name="Le Rouge Duo Ultra Tenue" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hj3Wy6TSyoiaCvcxZe8AYY.png" alt="Chanel, Le Rouge Duo Ultra Tenue"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Le Rouge Duo Ultra Tenue</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I think I found my new everyday lip color. This delightful peachy-pink is so versatile and lasts all day.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2c459012-cb5f-11f1-ac0d-430276b4bdeb">            <a href="https://sr.studiostack.com/c/link?l=2479037&s=2479008" data-model-name="Finishing Touch Beauty Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.98%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mBnvPnkgFtvHS8p7WYv85b.png" alt="Chanel, Finishing Touch Beauty Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Finishing Touch Beauty Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Psst: This is a gift set I'd personally love to receive. It includes three top sellers for a petal-soft pout, hydrated hands, and an immaculate mani.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b93107e6-c9ab-11f1-8229-83c8c3de39b8">            <a href="https://sr.studiostack.com/c/link?l=2479039&s=2479008" data-model-name="Rouge Coco Flash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZXJgD4HsWhM6iu484V6ahd.png" alt="CHANEL, Rouge Coco Flash"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Rouge Coco Flash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Vibrant, high-shine, and unforgettable, this ultra-hydrating lipstick glides on like silk.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b9310840-c9ab-11f1-a359-1f13c07a0c81">            <a href="https://sr.studiostack.com/c/link?l=2479041&s=2479008" data-model-name="Rouge Coco Baume Shine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.16%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/L8vakmTruaWyAabDBY4Mkm.png" alt="Chanel, Rouge Coco Baume Shine"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Baume Shine</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The cocoa-brown hue combined with the golden feels so effortlessly glamorous.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2c458f7c-cb5f-11f1-b5b9-d386fe28427c">            <a href="https://sr.studiostack.com/c/link?l=2479043&s=2479008" data-model-name="Color and Care Lip Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.52%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/M46QQjP96A66VixbZEWVr.png" alt="Chanel, Color and Care Lip Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Color and Care Lip Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Multitasking products are a must-have for me. These balms hydrate and add a soft kiss of color in one swipe.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="81e6e1be-cb60-11f1-b298-a9bef74bbd50">            <a href="https://sr.studiostack.com/c/link?l=2479045&s=2479008" data-model-name="Rouge Coco Hydra Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.84%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/L9yrc6BywXLXspjxHd5em6.png" alt="Chanel, Rouge Coco Hydra Gloss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Hydra Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This golden opalescent gloss is simply mesmerizing.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/new-winter-lip-products-chanel</link>
                                                                            <description>
                            <![CDATA[ Elevate your lip combo. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 23 Oct 2026 18:53:51 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                <author><![CDATA[ emma.walsh@futurenet.com (Emma Walsh) ]]></author>                    <dc:creator><![CDATA[ Emma Walsh ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/EK6DbPfjN8P9n5ibtUhny9-320-70.jpg ]]></dc:source>
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                                                            <media:credit><![CDATA[Chanel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Chanel]]></media:description>                                                            <media:text><![CDATA[Chanel]]></media:text>
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                            <![CDATA[
                            <article>
                                <p>We all have our own go-to lip combos. One of my more trend-driven friends always sports a '90s-inspired cocoa nude; my most confident friend loves a bold, fiery red; and my sweetest friend keeps a frosty, pearlescent pink gloss on hand at all times. (Personally, I love a soft, rosy, "my lips but better" look.) Regardless of the shade or finish you're drawn to, the one place I can confidently recommend for elite lip products is <a href="https://www.chanel.com/us/makeup/lips/c/5x1x1/" target="_blank">Chanel</a>. From cherry-red lipstick to creamy baby-pink gloss to gold-flecked tinted balm, each product is somehow better than the last. And if your friends are lucky (like mine will be this holiday season), these lippies are also one of the most thoughtful and luxurious gifts you can give. Keep scrolling to shop the lipsticks, balms, and glosses I can't stop thinking about, plus some gift sets I'll be giving (and secretly hoping to receive).</p>        <div class="featured_product_block featured_block_standard" data-id="b9310778-c9ab-11f1-a002-5bf28624b4f9">            <a href="https://sr.studiostack.com/c/link?l=2479014&s=2479008" data-model-name="Rouge Coco Baume Satin" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.64%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eAAdi6AvBuaYToDkWySRRF.png" alt="CHANEL, Rouge Coco Baume Satin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Rouge Coco Baume Satin</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Celebs love this lipstick for a reason. This versatile pinky-peach shade should be in everyone's lip collection.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="73ac1974-cb5c-11f1-90e9-1ff8711df3e1">            <a href="https://sr.studiostack.com/c/link?l=2479019&s=2479008" data-model-name="Rouge Coco Hydra Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.68%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/suZv7rZhCukoEgNayCJfWB.png" alt="Chanel, ROUGE COCO HYDRA GLOSS"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Hydra Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This cool baby-pink gloss is a winter dream.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2c458e78-cb5f-11f1-bc25-1bfcc2746bb6">            <a href="https://sr.studiostack.com/c/link?l=2479021&s=2479008" data-model-name="Rouge Coco Hydra Gloss Trio" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.65%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SJ5tJeUPcGmycTrTZcM3BJ.png" alt="Chanel, Rouge Coco Hydra Gloss Trio"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Hydra Gloss Trio</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A trio of glistening glosses is the perfect holiday gift for the person who loves a little (or a lot) of shine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="81e6e2ae-cb60-11f1-920f-3b317d3b09f6">            <a href="https://sr.studiostack.com/c/link?l=2479025&s=2479008" data-model-name="Rouge Coco Baume Satin" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sYtH9VvNecRtHWf7SZWnFL.png" alt="Chanel, Rouge Coco Baume Satin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Baume Satin</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A blue-toned cherry red is flattering on all skin tones and makes your teeth look whiter.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="81e6e240-cb60-11f1-88e5-2d8dfa9647e4">            <a href="https://sr.studiostack.com/c/link?l=2479029&s=2479008" data-model-name="Rouge Coco Hydra Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.32%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/r3E6DGaA3XxWnAohnMZLtN.png" alt="Chanel, Rouge Coco Hydra Gloss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Hydra Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If an an opaque red lipstick feels too extra, swipe on a red gloss to make a more subtle statement.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="73ac18fc-cb5c-11f1-a72b-3968988db3a5">            <a href="https://sr.studiostack.com/c/link?l=2479031&s=2479008" data-model-name="Rouge Coco" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.32%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MyKsHbAHuez6sYGXmuQ6iR.png" alt="Chanel, Rouge Coco"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You can't go wrong with a classic rosewood shade.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2c458ee6-cb5f-11f1-a164-c10866e9a45c">            <a href="https://sr.studiostack.com/c/link?l=2479033&s=2479008" data-model-name="Lips on the Go Makeup Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.65%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z4JgCavsXgBrdh4zabSPMU.png" alt="Chanel, Lips on the Go Makeup Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Lips on the Go Makeup Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The chicest way to touch up your pout on the go.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="73ac19e2-cb5c-11f1-9217-11b708488ec9">            <a href="https://sr.studiostack.com/c/link?l=2479035&s=2479008" data-model-name="Le Rouge Duo Ultra Tenue" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hj3Wy6TSyoiaCvcxZe8AYY.png" alt="Chanel, Le Rouge Duo Ultra Tenue"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Le Rouge Duo Ultra Tenue</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I think I found my new everyday lip color. This delightful peachy-pink is so versatile and lasts all day.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2c459012-cb5f-11f1-ac0d-430276b4bdeb">            <a href="https://sr.studiostack.com/c/link?l=2479037&s=2479008" data-model-name="Finishing Touch Beauty Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.98%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mBnvPnkgFtvHS8p7WYv85b.png" alt="Chanel, Finishing Touch Beauty Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Finishing Touch Beauty Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Psst: This is a gift set I'd personally love to receive. It includes three top sellers for a petal-soft pout, hydrated hands, and an immaculate mani.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b93107e6-c9ab-11f1-8229-83c8c3de39b8">            <a href="https://sr.studiostack.com/c/link?l=2479039&s=2479008" data-model-name="Rouge Coco Flash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZXJgD4HsWhM6iu484V6ahd.png" alt="CHANEL, Rouge Coco Flash"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Rouge Coco Flash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Vibrant, high-shine, and unforgettable, this ultra-hydrating lipstick glides on like silk.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="b9310840-c9ab-11f1-a359-1f13c07a0c81">            <a href="https://sr.studiostack.com/c/link?l=2479041&s=2479008" data-model-name="Rouge Coco Baume Shine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.16%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/L8vakmTruaWyAabDBY4Mkm.png" alt="Chanel, Rouge Coco Baume Shine"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Baume Shine</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The cocoa-brown hue combined with the golden feels so effortlessly glamorous.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="2c458f7c-cb5f-11f1-b5b9-d386fe28427c">            <a href="https://sr.studiostack.com/c/link?l=2479043&s=2479008" data-model-name="Color and Care Lip Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.52%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/M46QQjP96A66VixbZEWVr.png" alt="Chanel, Color and Care Lip Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Color and Care Lip Set</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Multitasking products are a must-have for me. These balms hydrate and add a soft kiss of color in one swipe.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="81e6e1be-cb60-11f1-b298-a9bef74bbd50">            <a href="https://sr.studiostack.com/c/link?l=2479045&s=2479008" data-model-name="Rouge Coco Hydra Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:99.84%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/L9yrc6BywXLXspjxHd5em6.png" alt="Chanel, Rouge Coco Hydra Gloss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Rouge Coco Hydra Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This golden opalescent gloss is simply mesmerizing.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ The Ultimate Gift for a Beauty Lover Is a Little Something From Chanel ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you can't believe we're already talking about the holidays, you're in good company. It seems that holiday shopping starts earlier and earlier every year. Shopping early makes the holiday season less stressful, and I can focus on spending time with loved ones rather than running around the mall looking for last-minute gifts. It <em>also</em> means I can score the gift sets that inevitably sell out in December. </p><p>The first place I head to is the <a href="https://www.chanel.com/us/" target="_blank">Chanel</a> beauty counter for its signature scent lineup, luxe skincare, and cult-favorite makeup products that come in the prettiest sets for the holiday season. If you have a beauty lover in your life who's a sucker for gorgeously wrapped, limited-edition products, these 16 gift ideas are for you. </p><h2 id="fragrance-gifts">Fragrance Gifts</h2><p>A beauty gift doesn't get more classic than a Chanel fragrance. I'm excited about the new travel-inspired fragrance sprays. The scents in the Les Eaux De Chanel Le Voyage gift set ($275) will transport you all around France. The N°5 Eau de Parfum Purse Spray ($200) is also a collector's item for anyone with a love of Chanel N°5.</p>        <div class="featured_product_block featured_block_versus" data-id="26cb611a-c96c-11f1-8dfe-3735ac32abcb">            <a href="https://sr.studiostack.com/c/link?l=2479103&s=2479101" data-model-name="Les Eaux De Chanel Le Voyage" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pgXmWpvkeWzd4SE33Fg63e.png" alt="Les Eaux De Chanel Le Voyage"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Les Eaux De Chanel Le Voyage</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb61a6-c96c-11f1-b217-fb1533fb44dd">            <a href="https://sr.studiostack.com/c/link?l=2479105&s=2479101" data-model-name="Bleu de Chanel L'Exclusif Le Coffret" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/L6qhZrVx7BE5kt2g2bB8wJ.png" alt="chanel, BLEU DE CHANEL L’EXCLUSIF LE COFFRET"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Bleu de Chanel L'Exclusif Le Coffret</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb6232-c96c-11f1-a833-257319f80d7d">            <a href="https://sr.studiostack.com/c/link?l=2479107&s=2479101" data-model-name="Chance Eau Tendre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wnNUUrpYDGfHs8JnCTGyeQ.webp" alt="chanel, CHANCE EAU TENDRE"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Chance Eau Tendre</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="9c989138-c976-11f1-92c4-ade4ee2e21d5">            <a href="https://sr.studiostack.com/c/link?l=2479109&s=2479101" data-model-name="N°5 Eau de Parfum Purse Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pV3iRbPrwyu33jV7sqn2YV.png" alt="chanel, N°5 Eau de Parfum Purse Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">N°5 Eau de Parfum Purse Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb6002-c96c-11f1-9e1e-43541f7aee45">            <a href="https://sr.studiostack.com/c/link?l=2479111&s=2479101" data-model-name="Coco Mademoiselle Crush Absolu" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9HvwTgt7jagaBKE7V3HDwi.webp" alt="chanel, COCO MADEMOISELLE CRUSH ABSOLU"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Coco Mademoiselle Crush Absolu</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb608e-c96c-11f1-8d82-f5a459e807a8">            <a href="https://sr.studiostack.com/c/link?l=2479113&s=2479101" data-model-name="Paris St. Moritz" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/onrQrsdzPgWgXDrhUwTqm4.png" alt="Chanel, PARIS – ST. MORITZ"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Chanel</div>                    <div class="featured__title">Paris St. Moritz</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="b8cceddc-c975-11f1-97cf-a9502fabc42c">            <a href="https://sr.studiostack.com/c/link?l=2479115&s=2479101" data-model-name="Chance Eau Splendide Eau de Parfum Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7ycKNcXhEneMTYmYQ4iVHY.png" alt="chanel, CHANCE EAU SPLENDIDE"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Chance Eau Splendide Eau de Parfum Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="b8ccee5e-c975-11f1-89b8-4f4b41de2f61">            <a href="https://sr.studiostack.com/c/link?l=2479117&s=2479101" data-model-name="Coco Mademoiselle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/StmjLfModqjDhvJ4xD9GEM.png" alt="Coco Mademoiselle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Coco Mademoiselle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="makeup-and-skincare-gifts">Makeup and Skincare Gifts </h2><p>Open my beauty cabinet, and you'll see I have a thing for branded pouches, which is exactly why I love Chanel's beauty sets this year. Not only do they come in these travel bags that fit all the essentials, but they include products that work so well together. Discover my favorites below. </p>        <div class="featured_product_block featured_block_versus" data-id="d9d14d8a-c974-11f1-b4b9-a1118f061fd5">            <a href="https://sr.studiostack.com/c/link?l=2479119&s=2479101" data-model-name="Expert Eyes Makeup Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6nF4a7kFhTY4AC2rkTGGEg.webp" alt="Chanel, Expert Eyes Makeup Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Chanel</div>                    <div class="featured__title">Expert Eyes Makeup Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb63d6-c96c-11f1-b6ca-cffb341e7911">            <a href="https://sr.studiostack.com/c/link?l=2479121&s=2479101" data-model-name="Lips on the Go" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oQyudoX46dYsmb6SK89tnX.png" alt="Lips on the Go"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Lips on the Go</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb634a-c96c-11f1-8982-7d757e95f690">            <a href="https://sr.studiostack.com/c/link?l=2479123&s=2479101" data-model-name="Rouge Coco Hydra Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LSPWY6FnxHPAAhUArNV34V.png" alt="Rouge Coco Hydra Gloss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Rouge Coco Hydra Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb657a-c96c-11f1-a83b-219b84b099d0">            <a href="https://sr.studiostack.com/c/link?l=2479125&s=2479101" data-model-name="Le Rouge Duo Ultra Tenue" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JAqe3tfDHQKu635QYfvy7Q.png" alt="chanel, LE ROUGE DUO ULTRA TENUE"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Le Rouge Duo Ultra Tenue</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb64ee-c96c-11f1-8d77-6567bdef1e69">            <a href="https://sr.studiostack.com/c/link?l=2479127&s=2479101" data-model-name="Joues Contraste Intense " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oVc4zrxhe6p5Q6PNxnUPoB.png" alt="chanel, JOUES CONTRASTE INTENSE"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Joues Contraste Intense </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb6462-c96c-11f1-bef6-9bdf3f2c69ef">            <a href="https://sr.studiostack.com/c/link?l=2479129&s=2479101" data-model-name="Finishing Touch Beauty Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/38Z9z92otUr95FFQK6JTDe.webp" alt="chanel, Finishing Touch Beauty Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Finishing Touch Beauty Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="66aa2ea6-c96c-11f1-87c7-c942b02b00e8">            <a href="https://sr.studiostack.com/c/link?l=2479131&s=2479101" data-model-name="Fresh Start Skincare Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kGMpKCdhyq6y3fyEMWeWWg.png" alt="chanel,"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Fresh Start Skincare Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="66aa2f28-c96c-11f1-b58d-ad5a6ad2e08e">            <a href="https://sr.studiostack.com/c/link?l=2479133&s=2479101" data-model-name="Le Lift Smooth & Awaken" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ACyknRGjedH7gm2cA6XZWC.png" alt="Le Lift Smooth & Awaken"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Le Lift Smooth & Awaken</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/holiday-gifts-for-fragrance-makeup-lovers-chanel</link>
                                                                            <description>
                            <![CDATA[ Who doesn't love a gift set? ]]>
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                                                                        <pubDate>Fri, 23 Oct 2026 18:39:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Natalie Gray Herder ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/Lxr2EUuKSZzLiPDWQDfEeE-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Chanel ]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Collage of Chanel Beauty]]></media:description>                                                            <media:text><![CDATA[Collage of Chanel Beauty]]></media:text>
                                <media:title type="plain"><![CDATA[Collage of Chanel Beauty]]></media:title>
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                            <article>
                                <p>If you can't believe we're already talking about the holidays, you're in good company. It seems that holiday shopping starts earlier and earlier every year. Shopping early makes the holiday season less stressful, and I can focus on spending time with loved ones rather than running around the mall looking for last-minute gifts. It <em>also</em> means I can score the gift sets that inevitably sell out in December. </p><p>The first place I head to is the <a href="https://www.chanel.com/us/" target="_blank">Chanel</a> beauty counter for its signature scent lineup, luxe skincare, and cult-favorite makeup products that come in the prettiest sets for the holiday season. If you have a beauty lover in your life who's a sucker for gorgeously wrapped, limited-edition products, these 16 gift ideas are for you. </p><h2 id="fragrance-gifts">Fragrance Gifts</h2><p>A beauty gift doesn't get more classic than a Chanel fragrance. I'm excited about the new travel-inspired fragrance sprays. The scents in the Les Eaux De Chanel Le Voyage gift set ($275) will transport you all around France. The N°5 Eau de Parfum Purse Spray ($200) is also a collector's item for anyone with a love of Chanel N°5.</p>        <div class="featured_product_block featured_block_versus" data-id="26cb611a-c96c-11f1-8dfe-3735ac32abcb">            <a href="https://sr.studiostack.com/c/link?l=2479103&s=2479101" data-model-name="Les Eaux De Chanel Le Voyage" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pgXmWpvkeWzd4SE33Fg63e.png" alt="Les Eaux De Chanel Le Voyage"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Les Eaux De Chanel Le Voyage</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb61a6-c96c-11f1-b217-fb1533fb44dd">            <a href="https://sr.studiostack.com/c/link?l=2479105&s=2479101" data-model-name="Bleu de Chanel L'Exclusif Le Coffret" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/L6qhZrVx7BE5kt2g2bB8wJ.png" alt="chanel, BLEU DE CHANEL L’EXCLUSIF LE COFFRET"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Bleu de Chanel L'Exclusif Le Coffret</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb6232-c96c-11f1-a833-257319f80d7d">            <a href="https://sr.studiostack.com/c/link?l=2479107&s=2479101" data-model-name="Chance Eau Tendre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wnNUUrpYDGfHs8JnCTGyeQ.webp" alt="chanel, CHANCE EAU TENDRE"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Chance Eau Tendre</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="9c989138-c976-11f1-92c4-ade4ee2e21d5">            <a href="https://sr.studiostack.com/c/link?l=2479109&s=2479101" data-model-name="N°5 Eau de Parfum Purse Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pV3iRbPrwyu33jV7sqn2YV.png" alt="chanel, N°5 Eau de Parfum Purse Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">N°5 Eau de Parfum Purse Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb6002-c96c-11f1-9e1e-43541f7aee45">            <a href="https://sr.studiostack.com/c/link?l=2479111&s=2479101" data-model-name="Coco Mademoiselle Crush Absolu" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9HvwTgt7jagaBKE7V3HDwi.webp" alt="chanel, COCO MADEMOISELLE CRUSH ABSOLU"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Coco Mademoiselle Crush Absolu</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb608e-c96c-11f1-8d82-f5a459e807a8">            <a href="https://sr.studiostack.com/c/link?l=2479113&s=2479101" data-model-name="Paris St. Moritz" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/onrQrsdzPgWgXDrhUwTqm4.png" alt="Chanel, PARIS – ST. MORITZ"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Chanel</div>                    <div class="featured__title">Paris St. Moritz</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="b8cceddc-c975-11f1-97cf-a9502fabc42c">            <a href="https://sr.studiostack.com/c/link?l=2479115&s=2479101" data-model-name="Chance Eau Splendide Eau de Parfum Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7ycKNcXhEneMTYmYQ4iVHY.png" alt="chanel, CHANCE EAU SPLENDIDE"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Chance Eau Splendide Eau de Parfum Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="b8ccee5e-c975-11f1-89b8-4f4b41de2f61">            <a href="https://sr.studiostack.com/c/link?l=2479117&s=2479101" data-model-name="Coco Mademoiselle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/StmjLfModqjDhvJ4xD9GEM.png" alt="Coco Mademoiselle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Coco Mademoiselle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="makeup-and-skincare-gifts">Makeup and Skincare Gifts </h2><p>Open my beauty cabinet, and you'll see I have a thing for branded pouches, which is exactly why I love Chanel's beauty sets this year. Not only do they come in these travel bags that fit all the essentials, but they include products that work so well together. Discover my favorites below. </p>        <div class="featured_product_block featured_block_versus" data-id="d9d14d8a-c974-11f1-b4b9-a1118f061fd5">            <a href="https://sr.studiostack.com/c/link?l=2479119&s=2479101" data-model-name="Expert Eyes Makeup Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6nF4a7kFhTY4AC2rkTGGEg.webp" alt="Chanel, Expert Eyes Makeup Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Chanel</div>                    <div class="featured__title">Expert Eyes Makeup Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb63d6-c96c-11f1-b6ca-cffb341e7911">            <a href="https://sr.studiostack.com/c/link?l=2479121&s=2479101" data-model-name="Lips on the Go" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oQyudoX46dYsmb6SK89tnX.png" alt="Lips on the Go"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Lips on the Go</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb634a-c96c-11f1-8982-7d757e95f690">            <a href="https://sr.studiostack.com/c/link?l=2479123&s=2479101" data-model-name="Rouge Coco Hydra Gloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LSPWY6FnxHPAAhUArNV34V.png" alt="Rouge Coco Hydra Gloss"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Rouge Coco Hydra Gloss</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb657a-c96c-11f1-a83b-219b84b099d0">            <a href="https://sr.studiostack.com/c/link?l=2479125&s=2479101" data-model-name="Le Rouge Duo Ultra Tenue" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JAqe3tfDHQKu635QYfvy7Q.png" alt="chanel, LE ROUGE DUO ULTRA TENUE"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Le Rouge Duo Ultra Tenue</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb64ee-c96c-11f1-8d77-6567bdef1e69">            <a href="https://sr.studiostack.com/c/link?l=2479127&s=2479101" data-model-name="Joues Contraste Intense " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oVc4zrxhe6p5Q6PNxnUPoB.png" alt="chanel, JOUES CONTRASTE INTENSE"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Joues Contraste Intense </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="26cb6462-c96c-11f1-bef6-9bdf3f2c69ef">            <a href="https://sr.studiostack.com/c/link?l=2479129&s=2479101" data-model-name="Finishing Touch Beauty Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/38Z9z92otUr95FFQK6JTDe.webp" alt="chanel, Finishing Touch Beauty Set"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Finishing Touch Beauty Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="66aa2ea6-c96c-11f1-87c7-c942b02b00e8">            <a href="https://sr.studiostack.com/c/link?l=2479131&s=2479101" data-model-name="Fresh Start Skincare Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kGMpKCdhyq6y3fyEMWeWWg.png" alt="chanel,"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>chanel</div>                    <div class="featured__title">Fresh Start Skincare Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="66aa2f28-c96c-11f1-b58d-ad5a6ad2e08e">            <a href="https://sr.studiostack.com/c/link?l=2479133&s=2479101" data-model-name="Le Lift Smooth & Awaken" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ACyknRGjedH7gm2cA6XZWC.png" alt="Le Lift Smooth & Awaken"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Le Lift Smooth & Awaken</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Love My Long Hair, But It Needs Some Shaping—7 Haircut Ideas That Won't Diminish Length ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I've tried <a href="https://www.whowhatwear.com/beauty/hair/haircuts-for-thin-hair"><u>several haircuts</u></a> over the years, from a chin-grazing <a href="https://www.whowhatwear.com/blunt-bob-hairstyles"><u>blunt bob</u></a> to <a href="https://www.whowhatwear.com/medium-length-layered-haircuts"><u>medium-length, wispy layers</u></a> and back-skimming length with <a href="https://www.whowhatwear.com/beauty/hair/fall-bang-trends"><u>piecey fringe</u></a>. While I love changing up my hair, I've recently decided to keep my strands relatively long due to the styling versatility it offers. It's easy, however, for long hair to fall flat due to the amount of weight pooling at the ends. This makes it hard to achieve bouncy movement and body at the crown, especially if you have fine hair. I love a good <a href="https://www.whowhatwear.com/best-texturizing-sprays"><u>texturizing spray</u></a> and <a href="https://www.whowhatwear.com/beauty/hair/best-hair-volumizing-sprays"><u>volumizing products</u></a> as much as the next person, but special formulas can only get you so far. It might sound counterintuitive to get a haircut to achieve your best-looking length, but it's the expert-backed secret behind bouncy mermaid hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="P8bs2xzVuVNnFrpgPG8LnM" name="684132669_18580565521029585_8775973177162122988_n" alt="WWW associate beauty editor Alyssa Brascia with long hair." src="https://cdn.mos.cms.futurecdn.net/P8bs2xzVuVNnFrpgPG8LnM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DX2wYi3kZI7/?img_index=1" target="_blank">alyssabrascia</a>)</span></figcaption></figure><p>"Long hair should still have tons of movement and body," says celebrity hairstylist <a href="https://www.instagram.com/claytonhawkins/" target="_blank"><u>Clayton Hawkins</u></a>. "Longer, softer layers are always a great option because they give the hair shape without sacrificing length. I'm also a huge fan of face-framing layers and curtain bangs. Just be careful about overlayering, especially if you have finer hair." Keep scrolling for haircut ideas that keep your length looking long and livelier than ever.</p><h2 class="article-body__section" id="section-7-save-worthy-haircut-ideas-for-long-hair"><span>7 Save-Worthy Haircut Ideas for Long Hair</span></h2><h3 class="article-body__section" id="section-the-butterfly"><span>The Butterfly</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.13%;"><img id="XtpVBRKXFTYW76AVKR3TyK" name="657240179_18592695010009287_5623879997132813643_n" alt="Sabrina Carpenter with a butterfly haircut." src="https://cdn.mos.cms.futurecdn.net/XtpVBRKXFTYW76AVKR3TyK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1917" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DWPeX9Tku8B/?hl=en&img_index=3" target="_blank">sabrinacarpenter</a>)</span></figcaption></figure><p>For shape and volume without losing your length, try this ultra-layered look. The butterfly cut is characterized by cascading layers that are shortest by the face—often at the ears or jaw, like Sabrina Carpenter's—and flutter down in a soft, almost undetectable descent of wispy layers. "The face-framing layers give the illusion of shorter hair around the face and height at the crown while keeping the length throughout the back," says professional hairstylist <a href="https://www.instagram.com/beautyexpertgina/" target="_blank"><u>Gina Rivera</u></a>. "Tell your stylist you want to keep your length, maintaining the fullness at the ends. Ask for face-framing layers that hit at the cheekbone or below and height in the crown." To style them at home, Rivera suggests incorporating a root-lift spray or mousse into your routine, and don't forget to blow-dry the crown upside down for extra volume. </p><h3 class="article-body__section" id="section-long-layers"><span>Long Layers</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2P9nomB6odCbmSgXWk9yzU" name="842366725_18649020904010638_4728855701439555532_n" alt="Ciara with long layers in her hair." src="https://cdn.mos.cms.futurecdn.net/2P9nomB6odCbmSgXWk9yzU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DeRwF36EWon/?hl=en&img_index=4" target="_blank">ciara</a>)</span></figcaption></figure><p>One of the stylists' top recommendations for long haircuts is lengthy layers—lots of them. "The key is keeping the layers soft and seamless so the hair still looks full and healthy," says professional hairstylist <a href="https://www.instagram.com/chadcook/" target="_blank"><u>Chad Cook</u></a>. Take <a href="https://www.whowhatwear.com/tag/ciara">Ciara's</a> cascading cut, for example, which includes soft layers at longer lengths for body and movement. Expert hairstylist <a href="https://www.instagram.com/blowdrydreams/" target="_blank"><u>Michelle Scrivner</u></a> advises you to ask your hairdresser for layers that fall just "a few inches above the length" to add touchable dimension, though your texture should be considered before settling on a specific look. "I like to customize my layers based on the client's hair texture, density, and how their hair naturally falls," says Cook. Long layers work with almost every hair type, but this cut is not a one-size-fits-all and should be tailored to your unique combination.</p><h3 class="article-body__section" id="section-bangs-baby"><span>Bangs, Baby</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:132.20%;"><img id="YWoaqe83MXJszzDAET5Raf" name="836220893_18630583672014107_8989097790374960091_n" alt="Sadie Soverall with curtain bangs and long hair." src="https://cdn.mos.cms.futurecdn.net/YWoaqe83MXJszzDAET5Raf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1745" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DeHxI3fGmL4/?hl=en&img_index=1" target="_blank">claytonhawkins</a>)</span></figcaption></figure><p>Haircuts don't always mean that you have to take up the length. In fact, one of the chicest ways to play with long haircuts right now is to add a smattering of fringe instead. "If you want to try something new without altering the length, I recommend playing with different lengths of bangs and face frames," says celebrity hairstylist <a href="https://www.instagram.com/jaxseabrooke/?hl=en" target="_blank"><u>Jackie Seabrooke</u></a>. Hawkins calls out bangs—specifically the styles he has crafted on his celebrity clientele lately—as an especially timely way to freshen up long hair. "These curtain bangs and long layers I styled for <a href="https://www.whowhatwear.com/fashion/cover-features/maisie-williams"><u>Maisie Williams</u></a> and <a href="https://www.whowhatwear.com/fashion/cover-features/sadie-soverall"><u>Sadie Soverall</u></a> are perfect examples of length without sacrificing movement," he explains. </p><p>Seabrooke invites you to experiment with romantically draped bangs instead of something too blunt to emphasize length. "Ask for a small V-section to be cut from brow to brow, [but] do not cut into the temple areas," she advises. Instead, she suggests having them sheared into face-framing layers for extra length. "This keeps them from looking too thick and chunky," Seabrooke adds.</p><h3 class="article-body__section" id="section-face-framing-fringe"><span>Face-Framing Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1242px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="PWvdS7GaAZNR4ZmZieYPTo" name="682415660_18588059725041886_2313083872480672019_n" alt="Tate McRae with face-framing layers." src="https://cdn.mos.cms.futurecdn.net/PWvdS7GaAZNR4ZmZieYPTo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1242" height="1656" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DXuLmnclBi1/?hl=en&img_index=1" target="_blank">tatemcrae</a>)</span></figcaption></figure><p>"Sometimes you don't need to change the entire haircut to make a big difference," says Cook. Case in point: timeless face-framing layers, especially the ones on <a href="https://www.whowhatwear.com/beauty/fragrance/tate-mcrae-fragrance-interview"><u>Tate McRae</u></a>. Gaggles of hairstylists advocate for this classic style, as it's a small adjustment that makes major visual impact. "It opens everything up, brings attention to the face, and gives the hair movement while maintaining that beautiful length," he adds. Seabrooke jokes that long hair can grow into something that resembles a "blanket" if not layered in sections, and face-framing pieces are one of the easiest ways to achieve dimension. "It looks amazing with a sleek blowout or a big, bouncy roller-set style," she adds. "Ask for custom layers around the face and jaw."</p><h3 class="article-body__section" id="section-romantic-shag"><span>Romantic Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="SU4jPEdkLbQ6cW7bf2q3XA" name="851353558_18637845574003178_3733399159374598057_n" alt="Suki Waterhouse with a romantic shag hairstyle." src="https://cdn.mos.cms.futurecdn.net/SU4jPEdkLbQ6cW7bf2q3XA-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DekJ0ZYGJzU/?hl=en&img_index=1" target="_blank">sukiwaterhouse</a> )</span></figcaption></figure><p>Shag haircuts have always been en vogue for the edgier crowd, but styles like <a href="https://www.whowhatwear.com/tag/suki-waterhouse"><u>Suki Waterhouse's</u></a> have introduced a more romantic look. "Because of the choppy layers, this cut has a ton of texture and movement," says Rivera. The stylist points out that this type of cut is especially great for someone who has naturally curly or wavy hair. "Tell your stylist you want to preserve your length but want lots of layers throughout the crown [that lead] into face-framing pieces for an effortless, undone look," she adds. To emulate Waterhouse's iconic look, you can ask for curtain bangs and hit the hair with a bit of texture spray.  </p><h3 class="article-body__section" id="section-v-cut"><span>V-Cut</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1179px;"><p class="vanilla-image-block" style="padding-top:124.26%;"><img id="FXV8K2gVJighty3PDnhr7K" name="501916647_18506845447005809_5786745741898554313_n" alt="Laura Harrier with a long V-cut hairstyle." src="https://cdn.mos.cms.futurecdn.net/FXV8K2gVJighty3PDnhr7K-1920-80.jpg" mos="" align="middle" fullscreen="" width="1179" height="1465" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DKNvyXvStRZ/?hl=en&img_index=1" target="_blank">lauraharrier</a> )</span></figcaption></figure><p>One of the most classic haircuts for long hair is the V-cut. Characterized by a defined V-shape in the back, this style alleviates weight while adding a touch of drama. "The sides are cut at an angle to the center, which is the longest point, actually making the hair look longer," Rivera explains. "Soft layers can be added for more movement and [to] remove excessive bulk, especially if your hair is thick." Whether you style it straight or curly (I'm in love with these cascading curls on <a href="https://www.whowhatwear.com/fashion/celebrity/celebrity-style/laura-harrier-silk-robe-coat-capri-pants-outfit"><u>Laura Harrier</u></a>), this cut is an instant showstopper. </p><h3 class="article-body__section" id="section-internal-layering"><span>Internal Layering</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="s5pwgCwCGYgb7EtN6b9qpR" name="840714097_18638160559033739_8033986819570256496_n" alt="A woman with long layers in her hair." src="https://cdn.mos.cms.futurecdn.net/s5pwgCwCGYgb7EtN6b9qpR-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DePRdrtCDJy/?img_index=1" target="_blank">iliridakrasniqi</a>)</span></figcaption></figure><p>This one's a little more technical, but it's still a cut to have on your radar if you're looking for movement with minimal chops. "This is one of my favorite techniques, especially for clients who want movement without seeing a lot of obvious layers," says Cook. "By removing weight from the inside of the haircut, you can create softness and movement while keeping the overall shape looking full. It's a great option for someone who loves their long hair but feels like it's getting heavy or falling flat." </p><h2 class="article-body__section" id="section-how-to-style-long-haircuts"><span>How to Style Long Haircuts</span></h2><h3 class="article-body__section" id="section-protect-the-hair"><span>Protect the Hair</span></h3><p>As with any style, it's important to start with a good <a href="https://www.whowhatwear.com/beauty/hair/best-heat-protectant-spray"><u>heat protectant</u></a>. Cook recommends using the <a href="https://www.amazon.com/dp/B0066N9APG" target="_blank"><u>Privé Prep and Protect Lightweight Leave-In Conditioner</u></a> to create the foundation of your style. "The biggest thing is not overcomplicating your styling routine," he explains. "A great haircut should do a lot of the work for you."</p>        <div class="featured_product_block featured_block_versus" data-id="af58dede-cea0-11f1-ada3-cd0e6b6c46be">            <a href="https://www.amazon.com/dp/B0066N9APG" data-model-name="Prep and Protect Lightweight Leave-In Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vmnx8JWaDbTSHGtqeQcbhY.jpg" alt="Privé Prep and Protect Lightweight Leave in Conditioner, 8 Oz | Shine and Softness, Detangling Frizz Control, Smooth Finish, Heat Styling Care"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Privé</div>                    <div class="featured__title">Prep and Protect Lightweight Leave-In Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="af58df4c-cea0-11f1-99c2-afb9ad0ce8fb">            <a href="https://www.sephora.com/product/color-wow-dream-coat-supernatural-treatment-spray-for-frizzy-hair-P469065" data-model-name="Dream Coat Supernatural Treatment Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PDzftmXBX5zxurBMeH4kuY.jpg" alt="Dream Coat Supernatural Anti-Frizz, Blow Dry Treatment Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>COLOR WOW</div>                    <div class="featured__title">Dream Coat Supernatural Treatment Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-lift-the-roots"><span>Lift the Roots</span></h3><p>One of the biggest challenges for long hairstyles is achieving volume at the roots—which is why stylists overemphasize the importance of focusing on them during the styling process. "When blow-drying long layers, focus on lifting the hair at the roots and directing the layers away from the face to create that soft, effortless movement," Cook advises. "I love using a round brush to get some lift at the crown and around the face and then setting those sections in Velcro rollers while they cool," Hawkins adds. "People tend to spend so much time curling their ends, but getting volume at the root is what makes long, layered hair come alive."</p>        <div class="featured_product_block featured_block_versus" data-id="48d0b798-cea2-11f1-8822-6185d4e3e4d5">            <a href="https://www.amazon.com/Priv%C3%A9-Shining-Weightless-Amplifier-Voluminous/dp/B0765DJH82/" data-model-name="Shining Weightless Amplifier" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PPxCHubTFPeM6uhbmFdU34.jpg" alt="Privé Shining Weightless Amplifier Hair Mousse (6.85 Oz) | Weightless Volumizing Mousse, Bamboo and Green Tea, Adds Root Lift, Body and Shine, for Dull or Flat Hair"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Privé</div>                    <div class="featured__title">Shining Weightless Amplifier</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="48d0b842-cea2-11f1-b60b-71b39a10cecb">            <a href="https://www.ulta.com/p/ceramic-ion-thermal-hairbrush-VP10594" data-model-name="Ceramic + Ion Thermal Hairbrush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZnZdazKWxUpRXtkd7V2pm4.png" alt="Ceramic + Ion Thermal Hairbrush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Olivia Garden</div>                    <div class="featured__title">Ceramic + Ion Thermal Hairbrush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-add-texture"><span>Add Texture</span></h3><p>Long hair often needs a bit more than layers to get the movement we crave. Cook recommends using texture spray, like the <a href="https://www.amazon.com/Priv%C3%A9-Finishing-Texture-Spray-Lightweight/dp/B004FWJCSA/" target="_blank"><u>Privé Finishing Texture Spray</u></a>, for "lived-in movement" and texture that never looks overly styled, and Seabrooke suggests a styling cream like <a href="https://www.target.com/p/kristin-ess-ultra-light-styling-cream/-/A-94757110" target="_blank"><u>this drugstore pick </u></a>from Kristin Ess. "The styling cream will keep the ends looking polished and smooth out frizz and flyaways," she explains. Scrivner also urges you to use dry shampoo between washdays for both volume and oil absorption, and never underestimate the power of <a href="https://www.amazon.com/dp/B072PCY6R8" target="_blank"><u>Color Wow's Style on Steroids Texturizing Spray</u></a>. "[It] is a blowout in a can," she states.</p>        <div class="featured_product_block featured_block_versus" data-id="8229465e-cea2-11f1-ad97-9fdc434dfd5b">            <a href="https://www.ulta.com/p/ultra-light-styling-cream-pimprod2052302" data-model-name="Ultra Light Styling Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QwRzpKK6xrumx9rasg3KiN.png" alt="Ultra Light Styling Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>KRISTIN ESS HAIR</div>                    <div class="featured__title">Ultra Light Styling Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="82294780-cea2-11f1-8737-81e7a22c60ed">            <a href="https://www.amazon.com/dp/B072PCY6R8" data-model-name="Style on Steroids Texturizing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3hiLyouThgeKeid6NUFTKG.jpg" alt="Color Wow Style on Steroids – Texturizing Hair Spray for Volume | Texture Spray for Instant Lift, Body, Fullness, Long-Lasting Flexible Volume. Non-Sticky Texturizer, for All Hair Types"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>COLOR WOW</div>                    <div class="featured__title">Style on Steroids Texturizing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-consider-extensions"><span>Consider Extensions</span></h3><p>"TBH, the secret to 99% of all my red carpet looks is clip-in extensions," Hawkins admits. "Extensions are not just for length. I always add side pieces just for that extra face-framing volume. Lately, I've been using Donna Bella Hair Clip-Ins because the colors are stunning, and the hair is the perfect density to blend in with most of my clients."</p>        <div class="featured_product_block featured_block_standard" data-id="d9af08be-cea2-11f1-9153-131cc735c152">            <a href="https://donnabellahair.com/products/tape-in-pro-straight-color-6-10-dark-chestnut-medium-ash" data-model-name="Signature Warm Brown Blend 22-Inch Tape-In" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/F6YkH8o3yEEVabxUeZKBNX.webp" alt="Signature Tape-In, Straight | #5n/7g Warm Brown Blend - 22 Inch - 30g"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Donna Bella</div>                                        <div class="featured__title">Signature Warm Brown Blend 22-Inch Tape-In</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-get-trims"><span>Get Trims</span></h3><p>I know the last thing you want to hear when you're growing your hair out is to get regular trims. However, this is an important part of healthy hair maintenance. "Even when you're growing your hair out, regular trims help keep the ends healthy and the shape of your haircut looking its best," says Cook. "At the end of the day, beautiful long hair isn't just about length. It's about creating the right shape, movement, and balance for the individual."</p><h2 class="article-body__section" id="section-who-s-who"><span>Who's Who</span></h2><ul><li><a href="https://www.instagram.com/claytonhawkins/" target="_blank"><u>Clayton Hawkins</u></a> is a celebrity hairstylist and <a href="https://www.instagram.com/donnabellahair/" target="_blank"><u>Donna Bella</u></a> ambassador.</li><li><a href="https://www.instagram.com/jaxseabrooke/?hl=en" target="_blank"><u>Jackie Seabrooke</u></a> is a celebrity hairstylist and <a href="https://www.instagram.com/kristinesshair/" target="_blank"><u>Kristin Ess</u></a> hair artist.</li><li><a href="https://www.instagram.com/beautyexpertgina/" target="_blank"><u>Gina Rivera</u></a> is a professional hairstylist and the founder of <a href="https://phenixsalonsuites.com/" target="_blank"><u>Phenix Salon Suites</u></a>.</li><li><a href="https://www.instagram.com/chadcook/" target="_blank"><u>Chad Cook</u></a> is a professional hairstylist, the creative director of <a href="https://www.instagram.com/privehair/" target="_blank"><u>Privé Hair</u></a>, and the owner of <a href="https://www.instagram.com/chadcookhairsalon/" target="_blank"><u>CCH Hair Salon</u></a>.</li><li><a href="https://www.instagram.com/blowdrydreams/" target="_blank"><u>Michelle Scrivner</u></a> is the lead hairstylist and director of artist education at Blo Blow Dry Bar.</li></ul><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/long-hair-haircuts</link>
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                            <![CDATA[ I'm sending these to my stylist. ]]>
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                                                                        <pubDate>Fri, 23 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2026 17:36:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@iliridakrasniqi]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Creator Ilirida Krasniqi wearing a chic long haircut.]]></media:description>                                                            <media:text><![CDATA[Creator Ilirida Krasniqi wearing a chic long haircut.]]></media:text>
                                <media:title type="plain"><![CDATA[Creator Ilirida Krasniqi wearing a chic long haircut.]]></media:title>
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                                <p>I've tried <a href="https://www.whowhatwear.com/beauty/hair/haircuts-for-thin-hair"><u>several haircuts</u></a> over the years, from a chin-grazing <a href="https://www.whowhatwear.com/blunt-bob-hairstyles"><u>blunt bob</u></a> to <a href="https://www.whowhatwear.com/medium-length-layered-haircuts"><u>medium-length, wispy layers</u></a> and back-skimming length with <a href="https://www.whowhatwear.com/beauty/hair/fall-bang-trends"><u>piecey fringe</u></a>. While I love changing up my hair, I've recently decided to keep my strands relatively long due to the styling versatility it offers. It's easy, however, for long hair to fall flat due to the amount of weight pooling at the ends. This makes it hard to achieve bouncy movement and body at the crown, especially if you have fine hair. I love a good <a href="https://www.whowhatwear.com/best-texturizing-sprays"><u>texturizing spray</u></a> and <a href="https://www.whowhatwear.com/beauty/hair/best-hair-volumizing-sprays"><u>volumizing products</u></a> as much as the next person, but special formulas can only get you so far. It might sound counterintuitive to get a haircut to achieve your best-looking length, but it's the expert-backed secret behind bouncy mermaid hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="P8bs2xzVuVNnFrpgPG8LnM" name="684132669_18580565521029585_8775973177162122988_n" alt="WWW associate beauty editor Alyssa Brascia with long hair." src="https://cdn.mos.cms.futurecdn.net/P8bs2xzVuVNnFrpgPG8LnM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DX2wYi3kZI7/?img_index=1" target="_blank">alyssabrascia</a>)</span></figcaption></figure><p>"Long hair should still have tons of movement and body," says celebrity hairstylist <a href="https://www.instagram.com/claytonhawkins/" target="_blank"><u>Clayton Hawkins</u></a>. "Longer, softer layers are always a great option because they give the hair shape without sacrificing length. I'm also a huge fan of face-framing layers and curtain bangs. Just be careful about overlayering, especially if you have finer hair." Keep scrolling for haircut ideas that keep your length looking long and livelier than ever.</p><h2 class="article-body__section" id="section-7-save-worthy-haircut-ideas-for-long-hair"><span>7 Save-Worthy Haircut Ideas for Long Hair</span></h2><h3 class="article-body__section" id="section-the-butterfly"><span>The Butterfly</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.13%;"><img id="XtpVBRKXFTYW76AVKR3TyK" name="657240179_18592695010009287_5623879997132813643_n" alt="Sabrina Carpenter with a butterfly haircut." src="https://cdn.mos.cms.futurecdn.net/XtpVBRKXFTYW76AVKR3TyK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1917" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DWPeX9Tku8B/?hl=en&img_index=3" target="_blank">sabrinacarpenter</a>)</span></figcaption></figure><p>For shape and volume without losing your length, try this ultra-layered look. The butterfly cut is characterized by cascading layers that are shortest by the face—often at the ears or jaw, like Sabrina Carpenter's—and flutter down in a soft, almost undetectable descent of wispy layers. "The face-framing layers give the illusion of shorter hair around the face and height at the crown while keeping the length throughout the back," says professional hairstylist <a href="https://www.instagram.com/beautyexpertgina/" target="_blank"><u>Gina Rivera</u></a>. "Tell your stylist you want to keep your length, maintaining the fullness at the ends. Ask for face-framing layers that hit at the cheekbone or below and height in the crown." To style them at home, Rivera suggests incorporating a root-lift spray or mousse into your routine, and don't forget to blow-dry the crown upside down for extra volume. </p><h3 class="article-body__section" id="section-long-layers"><span>Long Layers</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2P9nomB6odCbmSgXWk9yzU" name="842366725_18649020904010638_4728855701439555532_n" alt="Ciara with long layers in her hair." src="https://cdn.mos.cms.futurecdn.net/2P9nomB6odCbmSgXWk9yzU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DeRwF36EWon/?hl=en&img_index=4" target="_blank">ciara</a>)</span></figcaption></figure><p>One of the stylists' top recommendations for long haircuts is lengthy layers—lots of them. "The key is keeping the layers soft and seamless so the hair still looks full and healthy," says professional hairstylist <a href="https://www.instagram.com/chadcook/" target="_blank"><u>Chad Cook</u></a>. Take <a href="https://www.whowhatwear.com/tag/ciara">Ciara's</a> cascading cut, for example, which includes soft layers at longer lengths for body and movement. Expert hairstylist <a href="https://www.instagram.com/blowdrydreams/" target="_blank"><u>Michelle Scrivner</u></a> advises you to ask your hairdresser for layers that fall just "a few inches above the length" to add touchable dimension, though your texture should be considered before settling on a specific look. "I like to customize my layers based on the client's hair texture, density, and how their hair naturally falls," says Cook. Long layers work with almost every hair type, but this cut is not a one-size-fits-all and should be tailored to your unique combination.</p><h3 class="article-body__section" id="section-bangs-baby"><span>Bangs, Baby</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:132.20%;"><img id="YWoaqe83MXJszzDAET5Raf" name="836220893_18630583672014107_8989097790374960091_n" alt="Sadie Soverall with curtain bangs and long hair." src="https://cdn.mos.cms.futurecdn.net/YWoaqe83MXJszzDAET5Raf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1745" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DeHxI3fGmL4/?hl=en&img_index=1" target="_blank">claytonhawkins</a>)</span></figcaption></figure><p>Haircuts don't always mean that you have to take up the length. In fact, one of the chicest ways to play with long haircuts right now is to add a smattering of fringe instead. "If you want to try something new without altering the length, I recommend playing with different lengths of bangs and face frames," says celebrity hairstylist <a href="https://www.instagram.com/jaxseabrooke/?hl=en" target="_blank"><u>Jackie Seabrooke</u></a>. Hawkins calls out bangs—specifically the styles he has crafted on his celebrity clientele lately—as an especially timely way to freshen up long hair. "These curtain bangs and long layers I styled for <a href="https://www.whowhatwear.com/fashion/cover-features/maisie-williams"><u>Maisie Williams</u></a> and <a href="https://www.whowhatwear.com/fashion/cover-features/sadie-soverall"><u>Sadie Soverall</u></a> are perfect examples of length without sacrificing movement," he explains. </p><p>Seabrooke invites you to experiment with romantically draped bangs instead of something too blunt to emphasize length. "Ask for a small V-section to be cut from brow to brow, [but] do not cut into the temple areas," she advises. Instead, she suggests having them sheared into face-framing layers for extra length. "This keeps them from looking too thick and chunky," Seabrooke adds.</p><h3 class="article-body__section" id="section-face-framing-fringe"><span>Face-Framing Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1242px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="PWvdS7GaAZNR4ZmZieYPTo" name="682415660_18588059725041886_2313083872480672019_n" alt="Tate McRae with face-framing layers." src="https://cdn.mos.cms.futurecdn.net/PWvdS7GaAZNR4ZmZieYPTo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1242" height="1656" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DXuLmnclBi1/?hl=en&img_index=1" target="_blank">tatemcrae</a>)</span></figcaption></figure><p>"Sometimes you don't need to change the entire haircut to make a big difference," says Cook. Case in point: timeless face-framing layers, especially the ones on <a href="https://www.whowhatwear.com/beauty/fragrance/tate-mcrae-fragrance-interview"><u>Tate McRae</u></a>. Gaggles of hairstylists advocate for this classic style, as it's a small adjustment that makes major visual impact. "It opens everything up, brings attention to the face, and gives the hair movement while maintaining that beautiful length," he adds. Seabrooke jokes that long hair can grow into something that resembles a "blanket" if not layered in sections, and face-framing pieces are one of the easiest ways to achieve dimension. "It looks amazing with a sleek blowout or a big, bouncy roller-set style," she adds. "Ask for custom layers around the face and jaw."</p><h3 class="article-body__section" id="section-romantic-shag"><span>Romantic Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="SU4jPEdkLbQ6cW7bf2q3XA" name="851353558_18637845574003178_3733399159374598057_n" alt="Suki Waterhouse with a romantic shag hairstyle." src="https://cdn.mos.cms.futurecdn.net/SU4jPEdkLbQ6cW7bf2q3XA-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DekJ0ZYGJzU/?hl=en&img_index=1" target="_blank">sukiwaterhouse</a> )</span></figcaption></figure><p>Shag haircuts have always been en vogue for the edgier crowd, but styles like <a href="https://www.whowhatwear.com/tag/suki-waterhouse"><u>Suki Waterhouse's</u></a> have introduced a more romantic look. "Because of the choppy layers, this cut has a ton of texture and movement," says Rivera. The stylist points out that this type of cut is especially great for someone who has naturally curly or wavy hair. "Tell your stylist you want to preserve your length but want lots of layers throughout the crown [that lead] into face-framing pieces for an effortless, undone look," she adds. To emulate Waterhouse's iconic look, you can ask for curtain bangs and hit the hair with a bit of texture spray.  </p><h3 class="article-body__section" id="section-v-cut"><span>V-Cut</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1179px;"><p class="vanilla-image-block" style="padding-top:124.26%;"><img id="FXV8K2gVJighty3PDnhr7K" name="501916647_18506845447005809_5786745741898554313_n" alt="Laura Harrier with a long V-cut hairstyle." src="https://cdn.mos.cms.futurecdn.net/FXV8K2gVJighty3PDnhr7K-1920-80.jpg" mos="" align="middle" fullscreen="" width="1179" height="1465" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DKNvyXvStRZ/?hl=en&img_index=1" target="_blank">lauraharrier</a> )</span></figcaption></figure><p>One of the most classic haircuts for long hair is the V-cut. Characterized by a defined V-shape in the back, this style alleviates weight while adding a touch of drama. "The sides are cut at an angle to the center, which is the longest point, actually making the hair look longer," Rivera explains. "Soft layers can be added for more movement and [to] remove excessive bulk, especially if your hair is thick." Whether you style it straight or curly (I'm in love with these cascading curls on <a href="https://www.whowhatwear.com/fashion/celebrity/celebrity-style/laura-harrier-silk-robe-coat-capri-pants-outfit"><u>Laura Harrier</u></a>), this cut is an instant showstopper. </p><h3 class="article-body__section" id="section-internal-layering"><span>Internal Layering</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="s5pwgCwCGYgb7EtN6b9qpR" name="840714097_18638160559033739_8033986819570256496_n" alt="A woman with long layers in her hair." src="https://cdn.mos.cms.futurecdn.net/s5pwgCwCGYgb7EtN6b9qpR-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DePRdrtCDJy/?img_index=1" target="_blank">iliridakrasniqi</a>)</span></figcaption></figure><p>This one's a little more technical, but it's still a cut to have on your radar if you're looking for movement with minimal chops. "This is one of my favorite techniques, especially for clients who want movement without seeing a lot of obvious layers," says Cook. "By removing weight from the inside of the haircut, you can create softness and movement while keeping the overall shape looking full. It's a great option for someone who loves their long hair but feels like it's getting heavy or falling flat." </p><h2 class="article-body__section" id="section-how-to-style-long-haircuts"><span>How to Style Long Haircuts</span></h2><h3 class="article-body__section" id="section-protect-the-hair"><span>Protect the Hair</span></h3><p>As with any style, it's important to start with a good <a href="https://www.whowhatwear.com/beauty/hair/best-heat-protectant-spray"><u>heat protectant</u></a>. Cook recommends using the <a href="https://www.amazon.com/dp/B0066N9APG" target="_blank"><u>Privé Prep and Protect Lightweight Leave-In Conditioner</u></a> to create the foundation of your style. "The biggest thing is not overcomplicating your styling routine," he explains. "A great haircut should do a lot of the work for you."</p>        <div class="featured_product_block featured_block_versus" data-id="af58dede-cea0-11f1-ada3-cd0e6b6c46be">            <a href="https://www.amazon.com/dp/B0066N9APG" data-model-name="Prep and Protect Lightweight Leave-In Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vmnx8JWaDbTSHGtqeQcbhY.jpg" alt="Privé Prep and Protect Lightweight Leave in Conditioner, 8 Oz | Shine and Softness, Detangling Frizz Control, Smooth Finish, Heat Styling Care"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Privé</div>                    <div class="featured__title">Prep and Protect Lightweight Leave-In Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="af58df4c-cea0-11f1-99c2-afb9ad0ce8fb">            <a href="https://www.sephora.com/product/color-wow-dream-coat-supernatural-treatment-spray-for-frizzy-hair-P469065" data-model-name="Dream Coat Supernatural Treatment Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PDzftmXBX5zxurBMeH4kuY.jpg" alt="Dream Coat Supernatural Anti-Frizz, Blow Dry Treatment Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>COLOR WOW</div>                    <div class="featured__title">Dream Coat Supernatural Treatment Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-lift-the-roots"><span>Lift the Roots</span></h3><p>One of the biggest challenges for long hairstyles is achieving volume at the roots—which is why stylists overemphasize the importance of focusing on them during the styling process. "When blow-drying long layers, focus on lifting the hair at the roots and directing the layers away from the face to create that soft, effortless movement," Cook advises. "I love using a round brush to get some lift at the crown and around the face and then setting those sections in Velcro rollers while they cool," Hawkins adds. "People tend to spend so much time curling their ends, but getting volume at the root is what makes long, layered hair come alive."</p>        <div class="featured_product_block featured_block_versus" data-id="48d0b798-cea2-11f1-8822-6185d4e3e4d5">            <a href="https://www.amazon.com/Priv%C3%A9-Shining-Weightless-Amplifier-Voluminous/dp/B0765DJH82/" data-model-name="Shining Weightless Amplifier" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PPxCHubTFPeM6uhbmFdU34.jpg" alt="Privé Shining Weightless Amplifier Hair Mousse (6.85 Oz) | Weightless Volumizing Mousse, Bamboo and Green Tea, Adds Root Lift, Body and Shine, for Dull or Flat Hair"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Privé</div>                    <div class="featured__title">Shining Weightless Amplifier</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="48d0b842-cea2-11f1-b60b-71b39a10cecb">            <a href="https://www.ulta.com/p/ceramic-ion-thermal-hairbrush-VP10594" data-model-name="Ceramic + Ion Thermal Hairbrush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZnZdazKWxUpRXtkd7V2pm4.png" alt="Ceramic + Ion Thermal Hairbrush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Olivia Garden</div>                    <div class="featured__title">Ceramic + Ion Thermal Hairbrush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-add-texture"><span>Add Texture</span></h3><p>Long hair often needs a bit more than layers to get the movement we crave. Cook recommends using texture spray, like the <a href="https://www.amazon.com/Priv%C3%A9-Finishing-Texture-Spray-Lightweight/dp/B004FWJCSA/" target="_blank"><u>Privé Finishing Texture Spray</u></a>, for "lived-in movement" and texture that never looks overly styled, and Seabrooke suggests a styling cream like <a href="https://www.target.com/p/kristin-ess-ultra-light-styling-cream/-/A-94757110" target="_blank"><u>this drugstore pick </u></a>from Kristin Ess. "The styling cream will keep the ends looking polished and smooth out frizz and flyaways," she explains. Scrivner also urges you to use dry shampoo between washdays for both volume and oil absorption, and never underestimate the power of <a href="https://www.amazon.com/dp/B072PCY6R8" target="_blank"><u>Color Wow's Style on Steroids Texturizing Spray</u></a>. "[It] is a blowout in a can," she states.</p>        <div class="featured_product_block featured_block_versus" data-id="8229465e-cea2-11f1-ad97-9fdc434dfd5b">            <a href="https://www.ulta.com/p/ultra-light-styling-cream-pimprod2052302" data-model-name="Ultra Light Styling Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QwRzpKK6xrumx9rasg3KiN.png" alt="Ultra Light Styling Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>KRISTIN ESS HAIR</div>                    <div class="featured__title">Ultra Light Styling Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="82294780-cea2-11f1-8737-81e7a22c60ed">            <a href="https://www.amazon.com/dp/B072PCY6R8" data-model-name="Style on Steroids Texturizing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3hiLyouThgeKeid6NUFTKG.jpg" alt="Color Wow Style on Steroids – Texturizing Hair Spray for Volume | Texture Spray for Instant Lift, Body, Fullness, Long-Lasting Flexible Volume. Non-Sticky Texturizer, for All Hair Types"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>COLOR WOW</div>                    <div class="featured__title">Style on Steroids Texturizing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-consider-extensions"><span>Consider Extensions</span></h3><p>"TBH, the secret to 99% of all my red carpet looks is clip-in extensions," Hawkins admits. "Extensions are not just for length. I always add side pieces just for that extra face-framing volume. Lately, I've been using Donna Bella Hair Clip-Ins because the colors are stunning, and the hair is the perfect density to blend in with most of my clients."</p>        <div class="featured_product_block featured_block_standard" data-id="d9af08be-cea2-11f1-9153-131cc735c152">            <a href="https://donnabellahair.com/products/tape-in-pro-straight-color-6-10-dark-chestnut-medium-ash" data-model-name="Signature Warm Brown Blend 22-Inch Tape-In" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/F6YkH8o3yEEVabxUeZKBNX.webp" alt="Signature Tape-In, Straight | #5n/7g Warm Brown Blend - 22 Inch - 30g"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Donna Bella</div>                                        <div class="featured__title">Signature Warm Brown Blend 22-Inch Tape-In</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-get-trims"><span>Get Trims</span></h3><p>I know the last thing you want to hear when you're growing your hair out is to get regular trims. However, this is an important part of healthy hair maintenance. "Even when you're growing your hair out, regular trims help keep the ends healthy and the shape of your haircut looking its best," says Cook. "At the end of the day, beautiful long hair isn't just about length. It's about creating the right shape, movement, and balance for the individual."</p><h2 class="article-body__section" id="section-who-s-who"><span>Who's Who</span></h2><ul><li><a href="https://www.instagram.com/claytonhawkins/" target="_blank"><u>Clayton Hawkins</u></a> is a celebrity hairstylist and <a href="https://www.instagram.com/donnabellahair/" target="_blank"><u>Donna Bella</u></a> ambassador.</li><li><a href="https://www.instagram.com/jaxseabrooke/?hl=en" target="_blank"><u>Jackie Seabrooke</u></a> is a celebrity hairstylist and <a href="https://www.instagram.com/kristinesshair/" target="_blank"><u>Kristin Ess</u></a> hair artist.</li><li><a href="https://www.instagram.com/beautyexpertgina/" target="_blank"><u>Gina Rivera</u></a> is a professional hairstylist and the founder of <a href="https://phenixsalonsuites.com/" target="_blank"><u>Phenix Salon Suites</u></a>.</li><li><a href="https://www.instagram.com/chadcook/" target="_blank"><u>Chad Cook</u></a> is a professional hairstylist, the creative director of <a href="https://www.instagram.com/privehair/" target="_blank"><u>Privé Hair</u></a>, and the owner of <a href="https://www.instagram.com/chadcookhairsalon/" target="_blank"><u>CCH Hair Salon</u></a>.</li><li><a href="https://www.instagram.com/blowdrydreams/" target="_blank"><u>Michelle Scrivner</u></a> is the lead hairstylist and director of artist education at Blo Blow Dry Bar.</li></ul><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ Hundreds of Advent Calendars Pass Our Beauty Desk, But This One Impressed Me the Most This Year ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There are more <a href="https://www.whowhatwear.com/beauty-advent-calendar">beauty advent calendars</a> to choose from than ever before. From <a href="https://www.whowhatwear.com/beauty/fragrance/perfume-advent-calendars">perfume advent calendars</a> to makeup, there's truly something for every beauty lover to choose from now (personally, I'd rather discover a <a href="https://www.whowhatwear.com/best-new-beauty-products-uk">new beauty product</a> in the countdown to Christmas than uncover stale chocolate in my advent calendar). And for the <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">nail</a>-obsessed amongst us, there's one advent calendar that needs to be on your radar, from one of my favourite nail polish brands, <a href="https://www.whowhatwear.com/beauty/nails/best-manucurist-nail-colours">Manucurist</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:115.56%;"><img id="d3aSuEgmvV8jd2LYWtk4Wi" name="@matejanova 1" alt="A hand holding a Manucurist green flash polish bottle with pink nails" src="https://cdn.mos.cms.futurecdn.net/d3aSuEgmvV8jd2LYWtk4Wi-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1664" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/matejanova/?hl=en" target="_blank">@matejanova</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-manucurist-advent-calendars"><span>Manucurist Advent Calendars</span></h3><p>Manucurist's Green Flash and Green Polishes are a favourite amongst beauty editors, nail techs and tastemakers alike. The brand makes some of the coolest, trend-led and classic nail colours you actually<em> </em>want<em> </em>to wear. The brand has two different formulas: Green Flash, a gel-nail alternative that cures under Manucurist's LED lamp for a longer-lasting mani; and Green Polish, which has more of a traditional nail polish formula. Having tried both, I can confirm they're brilliant, and you can choose between them in Manucurist's advent calendars.</p><h3 class="article-body__section" id="section-time-to-flash-advent-calendar"><span>Time to Flash! Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e8b7e332-cd60-11f1-a92c-f1e5e8f78ab9">            <a href="https://uk.manucurist.com/products/greenflash-advent-calendar-time-to-flash" data-model-name="Time to Flash! Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bCNs3n9Uhxhjk9fzKLfVcn.jpg" alt="Manucurist, Time to Flash! Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Time to Flash! Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one contains the incredible Green Flash formula, which looks and feels very similar to gel polish on the nails, with up to 14 days of wear (or 21 if you're using the <a href="https://www.whowhatwear.com/beauty/nails/manucurist-xtrem-flash-top-coat">Xtrem Flash Top Coat</a>). It needs to be cured with <a href="https://www.whowhatwear.com/beauty/nails/manucurist-green-flash-nail-led-kit">Manucurist's LED lamp </a>(below), and I find this formula is brilliant for when I want a longer-lasting manicure. Inside are 24 full-sized products, including some of Manucurist's most popular shades, as well as nailcare and tools to help you get a perfect mani. My nails have been so strong since using some of Manucurist's nail-health products, so this is a great all-rounder to keep your nails looking great over the party season.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="72af54ae-ce23-11f1-add7-abc02d1d3d64">            <a href="https://uk.manucurist.com/products/lamp-pro-36w" data-model-name="Premium Lamp" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iNQCiCDSdHvKBBjyWFgmDW.jpg" alt="Manucurist, Premium Lamp"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Premium Lamp</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-time-to-shine-advent-calendar"><span>Time to Shine! Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e8b7e2b0-cd60-11f1-9e18-3d59ad83ac7a">            <a href="https://uk.manucurist.com/products/green-advent-calendar-time-to-shine" data-model-name="Time to Shine! Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jTbTncb77ZB7pXKqq23Y7e.jpg" alt="Manucurist, Time to Shine! Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Time to Shine! Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one is all about the Green Flash formula. This is more like a traditional <a href="https://www.whowhatwear.com/uk/best-nail-polish-brands">nail polish</a>, so it won't be quite as long-lasting as Green Flash, but it's a great choice if you like to switch up your nail colour often or don't want to use an LED lamp. The calendar has 24 full-sized products and also contains tools, nail care products and some of my favourites from the <a href="https://www.whowhatwear.com/beauty/nails/manucurist-active-glow-nail-polish">Manucurist Active</a> collection, which are like tinted moisturisers and liquid blush for your nails, infused with strengthening nailcare ingredients.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-shop-my-favourite-manucurist-nail-colours"><span>Shop My Favourite Manucurist Nail Colours</span></h2>        <div class="featured_product_block featured_block_standard" data-id="3ff37a2e-ce2b-11f1-b4be-ed8139f3246c">            <a href="https://uk.manucurist.com/products/green-flash-gel-polish-hollyhock" data-model-name="Hollyhock" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4dHttpJJHX9U5NzBgsd65X.jpg" alt="Hollyhock"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Hollyhock</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37af6-ce2b-11f1-9007-c9bc12dcbb39">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d9Kqe8bmfNDArF4QWStTEX.jpg" alt="Mocha"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37baa-ce2b-11f1-a6da-0f3ebd324b83">            <a href="https://uk.manucurist.com/products/green-flash-gel-polish-hortencia" data-model-name="Hortencia" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mWpbe4D6ZtuUwtuBCo65n7.jpg" alt="Hortencia"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Hortencia</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37c4a-ce2b-11f1-bbaa-a92133be7f06">            <a href="https://uk.manucurist.com/products/green-nail-polish-milky-white-1" data-model-name="Milky White" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/apPHGHGd5hUQV3ZkTLQDyb.jpg" alt="Milky White"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Milky White</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37cc2-ce2b-11f1-bb99-27f8f10ef502">            <a href="https://uk.manucurist.com/products/active-glow-blueberry" data-model-name="Active Glow Blueberry" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kCSHjngNQcQ6K4MH85Y46P.jpg" alt="Active Glow Blueberry"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Active Glow Blueberry</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/manucurist-advent-calendars-2026</link>
                                                                            <description>
                            <![CDATA[ Perfect manicures await. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 23 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@matejanova]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A dark red manicure by @matejanova]]></media:description>                                                            <media:text><![CDATA[A dark red manicure by @matejanova]]></media:text>
                                <media:title type="plain"><![CDATA[A dark red manicure by @matejanova]]></media:title>
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                            <article>
                                <p>There are more <a href="https://www.whowhatwear.com/beauty-advent-calendar">beauty advent calendars</a> to choose from than ever before. From <a href="https://www.whowhatwear.com/beauty/fragrance/perfume-advent-calendars">perfume advent calendars</a> to makeup, there's truly something for every beauty lover to choose from now (personally, I'd rather discover a <a href="https://www.whowhatwear.com/best-new-beauty-products-uk">new beauty product</a> in the countdown to Christmas than uncover stale chocolate in my advent calendar). And for the <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">nail</a>-obsessed amongst us, there's one advent calendar that needs to be on your radar, from one of my favourite nail polish brands, <a href="https://www.whowhatwear.com/beauty/nails/best-manucurist-nail-colours">Manucurist</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:115.56%;"><img id="d3aSuEgmvV8jd2LYWtk4Wi" name="@matejanova 1" alt="A hand holding a Manucurist green flash polish bottle with pink nails" src="https://cdn.mos.cms.futurecdn.net/d3aSuEgmvV8jd2LYWtk4Wi-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1664" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/matejanova/?hl=en" target="_blank">@matejanova</a>)</span></figcaption></figure><h3 class="article-body__section" id="section-manucurist-advent-calendars"><span>Manucurist Advent Calendars</span></h3><p>Manucurist's Green Flash and Green Polishes are a favourite amongst beauty editors, nail techs and tastemakers alike. The brand makes some of the coolest, trend-led and classic nail colours you actually<em> </em>want<em> </em>to wear. The brand has two different formulas: Green Flash, a gel-nail alternative that cures under Manucurist's LED lamp for a longer-lasting mani; and Green Polish, which has more of a traditional nail polish formula. Having tried both, I can confirm they're brilliant, and you can choose between them in Manucurist's advent calendars.</p><h3 class="article-body__section" id="section-time-to-flash-advent-calendar"><span>Time to Flash! Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e8b7e332-cd60-11f1-a92c-f1e5e8f78ab9">            <a href="https://uk.manucurist.com/products/greenflash-advent-calendar-time-to-flash" data-model-name="Time to Flash! Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bCNs3n9Uhxhjk9fzKLfVcn.jpg" alt="Manucurist, Time to Flash! Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Time to Flash! Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one contains the incredible Green Flash formula, which looks and feels very similar to gel polish on the nails, with up to 14 days of wear (or 21 if you're using the <a href="https://www.whowhatwear.com/beauty/nails/manucurist-xtrem-flash-top-coat">Xtrem Flash Top Coat</a>). It needs to be cured with <a href="https://www.whowhatwear.com/beauty/nails/manucurist-green-flash-nail-led-kit">Manucurist's LED lamp </a>(below), and I find this formula is brilliant for when I want a longer-lasting manicure. Inside are 24 full-sized products, including some of Manucurist's most popular shades, as well as nailcare and tools to help you get a perfect mani. My nails have been so strong since using some of Manucurist's nail-health products, so this is a great all-rounder to keep your nails looking great over the party season.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="72af54ae-ce23-11f1-add7-abc02d1d3d64">            <a href="https://uk.manucurist.com/products/lamp-pro-36w" data-model-name="Premium Lamp" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iNQCiCDSdHvKBBjyWFgmDW.jpg" alt="Manucurist, Premium Lamp"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Premium Lamp</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-time-to-shine-advent-calendar"><span>Time to Shine! Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="e8b7e2b0-cd60-11f1-9e18-3d59ad83ac7a">            <a href="https://uk.manucurist.com/products/green-advent-calendar-time-to-shine" data-model-name="Time to Shine! Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jTbTncb77ZB7pXKqq23Y7e.jpg" alt="Manucurist, Time to Shine! Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Time to Shine! Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This one is all about the Green Flash formula. This is more like a traditional <a href="https://www.whowhatwear.com/uk/best-nail-polish-brands">nail polish</a>, so it won't be quite as long-lasting as Green Flash, but it's a great choice if you like to switch up your nail colour often or don't want to use an LED lamp. The calendar has 24 full-sized products and also contains tools, nail care products and some of my favourites from the <a href="https://www.whowhatwear.com/beauty/nails/manucurist-active-glow-nail-polish">Manucurist Active</a> collection, which are like tinted moisturisers and liquid blush for your nails, infused with strengthening nailcare ingredients.</p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-shop-my-favourite-manucurist-nail-colours"><span>Shop My Favourite Manucurist Nail Colours</span></h2>        <div class="featured_product_block featured_block_standard" data-id="3ff37a2e-ce2b-11f1-b4be-ed8139f3246c">            <a href="https://uk.manucurist.com/products/green-flash-gel-polish-hollyhock" data-model-name="Hollyhock" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4dHttpJJHX9U5NzBgsd65X.jpg" alt="Hollyhock"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Hollyhock</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37af6-ce2b-11f1-9007-c9bc12dcbb39">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/d9Kqe8bmfNDArF4QWStTEX.jpg" alt="Mocha"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37baa-ce2b-11f1-a6da-0f3ebd324b83">            <a href="https://uk.manucurist.com/products/green-flash-gel-polish-hortencia" data-model-name="Hortencia" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mWpbe4D6ZtuUwtuBCo65n7.jpg" alt="Hortencia"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Hortencia</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37c4a-ce2b-11f1-bbaa-a92133be7f06">            <a href="https://uk.manucurist.com/products/green-nail-polish-milky-white-1" data-model-name="Milky White" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/apPHGHGd5hUQV3ZkTLQDyb.jpg" alt="Milky White"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Milky White</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="3ff37cc2-ce2b-11f1-bb99-27f8f10ef502">            <a href="https://uk.manucurist.com/products/active-glow-blueberry" data-model-name="Active Glow Blueberry" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kCSHjngNQcQ6K4MH85Y46P.jpg" alt="Active Glow Blueberry"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Active Glow Blueberry</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ My Hair Started Shedding After I Stopped Taking the Birth Control Pill—Here's What Actually Helped ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I dreamt about going off birth control for years. I went back and forth constantly, trying to figure out when the "right" time would be. Everyone seemed to have a story about how much better they felt after stopping the pill, and after more than a decade on it, I was curious to see what life would look like without it. My husband and I were also beginning to think about starting a family, and I wanted to give my body time to adjust before we started trying. But honestly, I was terrified (and I mean <em>terrified</em>) of the alleged side effects. I'd heard every version of the post-pill story: hormonal acne, weight gain, weight loss, mood swings, painful periods, etc. And I won't lie—I was delusional enough to think none of that would happen to me. Maybe a pimple here or there, sure, but nothing major. What I wasn't prepared for was <a href="https://www.whowhatwear.com/beauty/hair/best-products-for-thinning-hair">hair loss</a>.</p><p>I've never had especially thick hair, so the fact that I cut it into a bob right before going off the birth control pill feels almost comical now. A few months later, my hair started shedding like no other. Every washday, I would end up in tears while my brush collected hair. To make matters more complicated, I was also diagnosed with polyendocrine metabolic ovarian syndrome (PMOS)—formerly polycystic ovary syndrome (PCOS)—which helped explain some of the hormonal changes I was experiencing.</p><p>The good news is that the market is filled with products promising <a href="https://www.whowhatwear.com/beauty/hair/how-to-make-hair-stronger">healthier, fuller-looking hair</a>. But there are so many options that figuring out what's worth trying can feel like a full-time job. Luckily, I have access to lots of products and experts who can help me understand what's worth my time. After months of tears, trial and error, and more than a few moments of regret, I'm finally feeling better about my hair. The shedding has slowed considerably, and I've found a handful of <a href="https://www.whowhatwear.com/beauty/best-hair-products-2026">products and habits </a>that have become staples in my routine. Keep reading for everything I've been doing.</p><h2 class="article-body__section" id="section-hair-growth-products-and-scalp-treatments"><span>Hair-Growth Products and Scalp Treatments</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1439px;"><p class="vanilla-image-block" style="padding-top:125.09%;"><img id="DMdseBTdXuNCJq6CV2XUb" name="hair" alt="anneliese henderson hair growth" src="https://cdn.mos.cms.futurecdn.net/DMdseBTdXuNCJq6CV2XUb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1439" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annadzhenderson/">@annadzhenderson</a>)</span></figcaption></figure><p>When my hair started shedding, I researched every hair-growth product I could find. But one product found its way into my routine a little differently. My friend and colleague Maria Sass posted on Instagram asking if anyone was struggling with hair shedding. She had just started working with a new hair-growth brand called Re:You, which hadn't launched yet and was looking for people to try its product. I don't think I've ever responded to an Instagram story faster. "MEEE," I practically screamed into her DMs. Before I knew it, I was part of the Re:You pre-launch trial, testing its Dual-Path Hair Revival Serum.</p><p>I'll admit I was skeptical. By that point, I'd heard just about every promise in the hair-growth category. But the science behind Re:You's serum interested me. The serum uses the brand's proprietary Novogro technology, designed to support both the hair follicles and the scalp. It's also hormone-free, which was especially appealing given everything my body was going through. I started using it in June, and I've noticed a real difference. For starters, my hair is shedding significantly less than it was earlier this year. I've also noticed growth. Remember that bob I mentioned? Well, my hair is now past my shoulders. But perhaps the most reassuring moment came during a recent scalp analysis, when the person examining my hair was genuinely surprised by how thick it was. Considering I'd been convinced I was losing all my hair, you can imagine how good that felt. I can't attribute <em>every</em> change to one product, but this one has earned a permanent spot in my routine.</p><p>I've also become much more intentional about scalp care. Korean head spas, in particular, have become one of my favorite treatments. There's something incredibly satisfying about having your scalp thoroughly cleansed, especially when you're applying treatments regularly. I'm not claiming these appointments have made my hair grow faster, but I love how clean and refreshed my scalp feels afterward.</p>        <div class="featured_product_block featured_block_standard" data-id="0f96bb04-cb04-11f1-be32-35a708db721c">            <a href="https://getreyou.com/products/dual-path-hair-revival-serum?Size=One+Pack&Variety=One+Time+Purchase" data-model-name="Dual-Path Hair Revival Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.94%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:96,cw:835,ch:1252,q:80/cXtzwHojwGSUXWJaL3m3h7.webp" alt="re: you"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Re:You</div>                                        <div class="featured__title">Dual-Path Hair Revival Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f96bb68-cb04-11f1-8ab6-bb3877ff9354">            <a href="https://www.nordstrom.com/s/salt-scalp-scrub/8668792?origin=category-personalizedsort&breadcrumb=Home%2FBeauty%2FHair+Care%2FHair+%26+Scalp+Treatments%2FScalp+Treatments&color=444445S48H" data-model-name="Salt Scalp Scrub" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:0,cw:780,ch:1170,q:80/UdRMwvS7wwnjhzKHkG3XTE.jpg" alt="Salt Scalp Scrub"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROZ</div>                                        <div class="featured__title">Salt Scalp Scrub</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f96bc08-cb04-11f1-a7f7-8b4c6994e4f7">            <a href="https://www.revolve.com/dphue-apple-cider-vinegar-hair-rinse/dp/DPHE-WU1/" data-model-name="Apple Cider Vinegar Hair Rinse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:41,cw:460,ch:690,q:80/Y5fbHuRvPvcohHaFsUcsbK.jpg" alt="Apple Cider Vinegar Hair Rinse"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>dpHUE</div>                                        <div class="featured__title">Apple Cider Vinegar Hair Rinse</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="20c35a0c-cb0b-11f1-8b14-4ffd23618155">            <a href="https://www.sephora.com/product/aceite-de-moska-pre-shampoo-scalp-hair-oil-P500845" data-model-name="Aceite De Moska Pre-Shampoo Scalp & Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:335,cw:1333,ch:2000,q:80/fAFq6ZyNUCKMVxkAoUQuVa.jpg" alt="Aceite De Moska Pre-Shampoo Scalp & Hair Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ceremonia</div>                                        <div class="featured__title">Aceite De Moska Pre-Shampoo Scalp & Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-addressing-hormonal-hair-loss-from-within"><span>Addressing Hormonal Hair Loss From Within</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="qZAKSXpvz4kT6ayG9D4xW" name="hair" alt="Hair length after stopping birth control" src="https://cdn.mos.cms.futurecdn.net/qZAKSXpvz4kT6ayG9D4xW-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annadzhenderson/">@annadzhenderson</a>)</span></figcaption></figure><p>Here's what I quickly realized: You can spend a small fortune on hair-growth products, but if something is going on internally, there's only so much a serum can do. To fully address my hair concerns, I needed a better understanding of my hormones. After being diagnosed with PMOS—a condition that can affect everything from your menstrual cycle to your skin and hair—a lot of my symptoms started to make sense.</p><p>I began looking beyond my beauty cabinet, researching supplements like inositol and probiotics, and paying closer attention to my overall health. I've also been making an effort to get more sleep, manage my stress, and exercise regularly. Pilates has been a particular favorite, and while I'm certainly not suggesting that a reformer class can reverse hair loss, having some consistency in my routine has helped me feel better during a time when my body has felt incredibly unpredictable. I can't say exactly how much any of these changes have affected my hair, but understanding what was happening internally has been a big part of figuring out how to care for my hair.</p>        <div class="featured_product_block featured_block_standard" data-id="0f96bdd4-cb04-11f1-bb64-7d963cc8e83d">            <a href="https://www.arrae.com/products/inositol?variant=52585427501423" data-model-name="Inositol Vanilla" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:202,cw:1467,ch:2201,q:80/vF3GEquY4N552rhcwLKt5f.png" alt="Inositol Vanilla - Inositol Vanilla | 1 Time Purchase"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Arrae</div>                                        <div class="featured__title">Inositol Vanilla</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f96be88-cb04-11f1-aa2f-3ddb3af11ce4">            <a href="https://seed.com/daily-synbiotic" data-model-name="Ds-01® Daily Synbiotic" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:211,cw:960,ch:1440,q:80/J7WAbE4VhFJbzp5E9Fukin.jpg" alt="Ds-01® Daily Synbiotic"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Seed</div>                                        <div class="featured__title">Ds-01® Daily Synbiotic</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f96beec-cb04-11f1-b69e-2df9d3912b24">            <a href="https://ritual.com/products/essential-prenatal-multivitamin?variant=42291520569438" data-model-name="Prenatal Multivitamin in Citrus" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:269,cw:1140,ch:1710,q:80/yNsBS8dKTBk5yhu8b743PW.jpg" alt="Prenatal Multivitamin - Citrus"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ritual</div>                                        <div class="featured__title">Prenatal Multivitamin in Citrus</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6b082ce6-cb0b-11f1-9ba4-e369a979ad5e">            <a href="https://lemmelive.com/products/sleep" data-model-name="Lemme Sleep Gummies" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.95%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:153,cw:1067,ch:1600,q:80/vP3MUbuSPaFBT5N44Q4zaK.png" alt="Lemme Sleep Gummies"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Catalent</div>                                        <div class="featured__title">Lemme Sleep Gummies</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-haircare-habits-that-help-prevent-breakage"><span>The Haircare Habits That Help Prevent Breakage</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="LZaVNj3nikzWqcjYKfWpf" name="hair" alt="Hair length after stopping birth control" src="https://cdn.mos.cms.futurecdn.net/LZaVNj3nikzWqcjYKfWpf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annadzhenderson/">@annadzhenderson</a>)</span></figcaption></figure><p>While I was doing everything I could to encourage healthier hair growth, I also had to figure out how to take better care of the hair I already had. And when you're leaving globs of what feels like <em>half</em> your head of hair on the shower door, the last thing you want is unnecessary breakage.</p><p>I've never been one for extensions, but eventually I gave in. I now have a set of Bellami clip-in extensions that I reach for whenever I want to feel a little more long-haired and luxurious. I'm careful not to wear them too often since I don't want to put unnecessary tension on my hair, but for nights out or special occasions, they're my little secret weapon. And one day, I might opt for K-tips. As for my everyday routine, I've become much more careful about how I style my hair. I'm not giving up a good blowout anytime soon, but I'm being smarter about how much heat I use on my hair. That means being more diligent about heat protectant, keeping my tools on lower heat settings when possible, and investing in styling tools that make the process easier. I've been especially mindful of my Shark blow-dryer, which helps me get the finish I want without excessive styling. None of this is particularly groundbreaking, but it's made me much more conscious of how I treat my hair. And now that I'm finally seeing progress, I'm certainly not interested in undoing it.</p>        <div class="featured_product_block featured_block_standard" data-id="20c35aca-cb0b-11f1-b558-df24856077d5">            <a href="https://www.bellamihair.com/products/silk-seam-clip-in-mochachino-brown?variant=41361230266430" data-model-name="Silk Seam Clip-In Mochachino Brown #1c Natural " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:83,cw:736,ch:1104,q:80/bBncd2Btn8v4TMuAoYxRp5.png" alt="BELLAMI PROFESSIONAL, Silk Seam™ Clip-In, Mochachino Brown #1c Natural - 16 in / 140 G"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BELLAMI</div>                                        <div class="featured__title">Silk Seam Clip-In Mochachino Brown #1c Natural </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7750768a-cb05-11f1-8e4b-2d71c5981023">            <a href="https://www.sharkninja.com/shark-flexstyle-ioncurl-ion-hair-styler-with-diffuser-in-lilac/HD841PU.html" data-model-name="Flexstyle Ioncurl Air Styler & Curler With Diffuser in Lilac" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:679,l:95,cw:927,ch:1391,q:80/ZqEHdje9czDhDkyp5sR36h.png" alt="Flexstyle® Ioncurl Air Styler & Curler With Diffuser in Lilac"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shark</div>                                        <div class="featured__title">Flexstyle Ioncurl Air Styler & Curler With Diffuser in Lilac</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7750770c-cb05-11f1-8847-696d73520dd1">            <a href="https://www.briogeohair.com/products/farewell-frizz-blow-dry-perfection-heat-protectant-creme" data-model-name="Farewell Frizz Blow Dry Perfection & Heat Protectant Crème" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:342,cw:1333,ch:2000,q:80/Y4QtUKnphjAuwLwEDZsSBC.jpg" alt="Farewell Frizz Blow Dry Perfection & Heat Protectant Crème"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Briogeo </div>                                        <div class="featured__title">Farewell Frizz Blow Dry Perfection & Heat Protectant Crème</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="77507784-cb05-11f1-a3dc-c7eab94d9168">            <a href="https://www.sephora.com/product/ghd-style-heat-protect-spray-P385017" data-model-name="Bodyguard Heat Protect Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:348,cw:1333,ch:2000,q:80/nxpmVJuANggUJbscgGu7ML.jpg" alt="Bodyguard - Heat Protect Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ghd</div>                                        <div class="featured__title">Bodyguard Heat Protect Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>This article is provided for informational purposes only and is not intended to be used in the place of advice from your physician or other medical professionals. You should always consult your doctor or healthcare provider with any health-related questions.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/hair-loss-after-stopping-birth-control</link>
                                                                            <description>
                            <![CDATA[ Before you spiral, read this. ]]>
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                                                                        <pubDate>Thu, 22 Oct 2026 19:48:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Anneliese Henderson ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/rqWtpK4dCfEfcXN9wmxDJg-320-70.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Anneliese Henderson is a New York–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading romance novels or running around the town with her Bernese Mountain Dog, Rosie. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[hair after going off birth control ]]></media:description>                                                            <media:text><![CDATA[hair after going off birth control ]]></media:text>
                                <media:title type="plain"><![CDATA[hair after going off birth control ]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>I dreamt about going off birth control for years. I went back and forth constantly, trying to figure out when the "right" time would be. Everyone seemed to have a story about how much better they felt after stopping the pill, and after more than a decade on it, I was curious to see what life would look like without it. My husband and I were also beginning to think about starting a family, and I wanted to give my body time to adjust before we started trying. But honestly, I was terrified (and I mean <em>terrified</em>) of the alleged side effects. I'd heard every version of the post-pill story: hormonal acne, weight gain, weight loss, mood swings, painful periods, etc. And I won't lie—I was delusional enough to think none of that would happen to me. Maybe a pimple here or there, sure, but nothing major. What I wasn't prepared for was <a href="https://www.whowhatwear.com/beauty/hair/best-products-for-thinning-hair">hair loss</a>.</p><p>I've never had especially thick hair, so the fact that I cut it into a bob right before going off the birth control pill feels almost comical now. A few months later, my hair started shedding like no other. Every washday, I would end up in tears while my brush collected hair. To make matters more complicated, I was also diagnosed with polyendocrine metabolic ovarian syndrome (PMOS)—formerly polycystic ovary syndrome (PCOS)—which helped explain some of the hormonal changes I was experiencing.</p><p>The good news is that the market is filled with products promising <a href="https://www.whowhatwear.com/beauty/hair/how-to-make-hair-stronger">healthier, fuller-looking hair</a>. But there are so many options that figuring out what's worth trying can feel like a full-time job. Luckily, I have access to lots of products and experts who can help me understand what's worth my time. After months of tears, trial and error, and more than a few moments of regret, I'm finally feeling better about my hair. The shedding has slowed considerably, and I've found a handful of <a href="https://www.whowhatwear.com/beauty/best-hair-products-2026">products and habits </a>that have become staples in my routine. Keep reading for everything I've been doing.</p><h2 class="article-body__section" id="section-hair-growth-products-and-scalp-treatments"><span>Hair-Growth Products and Scalp Treatments</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1439px;"><p class="vanilla-image-block" style="padding-top:125.09%;"><img id="DMdseBTdXuNCJq6CV2XUb" name="hair" alt="anneliese henderson hair growth" src="https://cdn.mos.cms.futurecdn.net/DMdseBTdXuNCJq6CV2XUb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1439" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annadzhenderson/">@annadzhenderson</a>)</span></figcaption></figure><p>When my hair started shedding, I researched every hair-growth product I could find. But one product found its way into my routine a little differently. My friend and colleague Maria Sass posted on Instagram asking if anyone was struggling with hair shedding. She had just started working with a new hair-growth brand called Re:You, which hadn't launched yet and was looking for people to try its product. I don't think I've ever responded to an Instagram story faster. "MEEE," I practically screamed into her DMs. Before I knew it, I was part of the Re:You pre-launch trial, testing its Dual-Path Hair Revival Serum.</p><p>I'll admit I was skeptical. By that point, I'd heard just about every promise in the hair-growth category. But the science behind Re:You's serum interested me. The serum uses the brand's proprietary Novogro technology, designed to support both the hair follicles and the scalp. It's also hormone-free, which was especially appealing given everything my body was going through. I started using it in June, and I've noticed a real difference. For starters, my hair is shedding significantly less than it was earlier this year. I've also noticed growth. Remember that bob I mentioned? Well, my hair is now past my shoulders. But perhaps the most reassuring moment came during a recent scalp analysis, when the person examining my hair was genuinely surprised by how thick it was. Considering I'd been convinced I was losing all my hair, you can imagine how good that felt. I can't attribute <em>every</em> change to one product, but this one has earned a permanent spot in my routine.</p><p>I've also become much more intentional about scalp care. Korean head spas, in particular, have become one of my favorite treatments. There's something incredibly satisfying about having your scalp thoroughly cleansed, especially when you're applying treatments regularly. I'm not claiming these appointments have made my hair grow faster, but I love how clean and refreshed my scalp feels afterward.</p>        <div class="featured_product_block featured_block_standard" data-id="0f96bb04-cb04-11f1-be32-35a708db721c">            <a href="https://getreyou.com/products/dual-path-hair-revival-serum?Size=One+Pack&Variety=One+Time+Purchase" data-model-name="Dual-Path Hair Revival Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.94%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:96,cw:835,ch:1252,q:80/cXtzwHojwGSUXWJaL3m3h7.webp" alt="re: you"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Re:You</div>                                        <div class="featured__title">Dual-Path Hair Revival Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f96bb68-cb04-11f1-8ab6-bb3877ff9354">            <a href="https://www.nordstrom.com/s/salt-scalp-scrub/8668792?origin=category-personalizedsort&breadcrumb=Home%2FBeauty%2FHair+Care%2FHair+%26+Scalp+Treatments%2FScalp+Treatments&color=444445S48H" data-model-name="Salt Scalp Scrub" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:0,cw:780,ch:1170,q:80/UdRMwvS7wwnjhzKHkG3XTE.jpg" alt="Salt Scalp Scrub"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROZ</div>                                        <div class="featured__title">Salt Scalp Scrub</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f96bc08-cb04-11f1-a7f7-8b4c6994e4f7">            <a href="https://www.revolve.com/dphue-apple-cider-vinegar-hair-rinse/dp/DPHE-WU1/" data-model-name="Apple Cider Vinegar Hair Rinse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:41,cw:460,ch:690,q:80/Y5fbHuRvPvcohHaFsUcsbK.jpg" alt="Apple Cider Vinegar Hair Rinse"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>dpHUE</div>                                        <div class="featured__title">Apple Cider Vinegar Hair Rinse</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="20c35a0c-cb0b-11f1-8b14-4ffd23618155">            <a href="https://www.sephora.com/product/aceite-de-moska-pre-shampoo-scalp-hair-oil-P500845" data-model-name="Aceite De Moska Pre-Shampoo Scalp & Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:335,cw:1333,ch:2000,q:80/fAFq6ZyNUCKMVxkAoUQuVa.jpg" alt="Aceite De Moska Pre-Shampoo Scalp & Hair Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ceremonia</div>                                        <div class="featured__title">Aceite De Moska Pre-Shampoo Scalp & Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-addressing-hormonal-hair-loss-from-within"><span>Addressing Hormonal Hair Loss From Within</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="qZAKSXpvz4kT6ayG9D4xW" name="hair" alt="Hair length after stopping birth control" src="https://cdn.mos.cms.futurecdn.net/qZAKSXpvz4kT6ayG9D4xW-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annadzhenderson/">@annadzhenderson</a>)</span></figcaption></figure><p>Here's what I quickly realized: You can spend a small fortune on hair-growth products, but if something is going on internally, there's only so much a serum can do. To fully address my hair concerns, I needed a better understanding of my hormones. After being diagnosed with PMOS—a condition that can affect everything from your menstrual cycle to your skin and hair—a lot of my symptoms started to make sense.</p><p>I began looking beyond my beauty cabinet, researching supplements like inositol and probiotics, and paying closer attention to my overall health. I've also been making an effort to get more sleep, manage my stress, and exercise regularly. Pilates has been a particular favorite, and while I'm certainly not suggesting that a reformer class can reverse hair loss, having some consistency in my routine has helped me feel better during a time when my body has felt incredibly unpredictable. I can't say exactly how much any of these changes have affected my hair, but understanding what was happening internally has been a big part of figuring out how to care for my hair.</p>        <div class="featured_product_block featured_block_standard" data-id="0f96bdd4-cb04-11f1-bb64-7d963cc8e83d">            <a href="https://www.arrae.com/products/inositol?variant=52585427501423" data-model-name="Inositol Vanilla" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:202,cw:1467,ch:2201,q:80/vF3GEquY4N552rhcwLKt5f.png" alt="Inositol Vanilla - Inositol Vanilla | 1 Time Purchase"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Arrae</div>                                        <div class="featured__title">Inositol Vanilla</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f96be88-cb04-11f1-aa2f-3ddb3af11ce4">            <a href="https://seed.com/daily-synbiotic" data-model-name="Ds-01® Daily Synbiotic" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:211,cw:960,ch:1440,q:80/J7WAbE4VhFJbzp5E9Fukin.jpg" alt="Ds-01® Daily Synbiotic"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Seed</div>                                        <div class="featured__title">Ds-01® Daily Synbiotic</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="0f96beec-cb04-11f1-b69e-2df9d3912b24">            <a href="https://ritual.com/products/essential-prenatal-multivitamin?variant=42291520569438" data-model-name="Prenatal Multivitamin in Citrus" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:269,cw:1140,ch:1710,q:80/yNsBS8dKTBk5yhu8b743PW.jpg" alt="Prenatal Multivitamin - Citrus"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ritual</div>                                        <div class="featured__title">Prenatal Multivitamin in Citrus</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6b082ce6-cb0b-11f1-9ba4-e369a979ad5e">            <a href="https://lemmelive.com/products/sleep" data-model-name="Lemme Sleep Gummies" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.95%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:153,cw:1067,ch:1600,q:80/vP3MUbuSPaFBT5N44Q4zaK.png" alt="Lemme Sleep Gummies"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Catalent</div>                                        <div class="featured__title">Lemme Sleep Gummies</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-the-haircare-habits-that-help-prevent-breakage"><span>The Haircare Habits That Help Prevent Breakage</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="LZaVNj3nikzWqcjYKfWpf" name="hair" alt="Hair length after stopping birth control" src="https://cdn.mos.cms.futurecdn.net/LZaVNj3nikzWqcjYKfWpf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annadzhenderson/">@annadzhenderson</a>)</span></figcaption></figure><p>While I was doing everything I could to encourage healthier hair growth, I also had to figure out how to take better care of the hair I already had. And when you're leaving globs of what feels like <em>half</em> your head of hair on the shower door, the last thing you want is unnecessary breakage.</p><p>I've never been one for extensions, but eventually I gave in. I now have a set of Bellami clip-in extensions that I reach for whenever I want to feel a little more long-haired and luxurious. I'm careful not to wear them too often since I don't want to put unnecessary tension on my hair, but for nights out or special occasions, they're my little secret weapon. And one day, I might opt for K-tips. As for my everyday routine, I've become much more careful about how I style my hair. I'm not giving up a good blowout anytime soon, but I'm being smarter about how much heat I use on my hair. That means being more diligent about heat protectant, keeping my tools on lower heat settings when possible, and investing in styling tools that make the process easier. I've been especially mindful of my Shark blow-dryer, which helps me get the finish I want without excessive styling. None of this is particularly groundbreaking, but it's made me much more conscious of how I treat my hair. And now that I'm finally seeing progress, I'm certainly not interested in undoing it.</p>        <div class="featured_product_block featured_block_standard" data-id="20c35aca-cb0b-11f1-b558-df24856077d5">            <a href="https://www.bellamihair.com/products/silk-seam-clip-in-mochachino-brown?variant=41361230266430" data-model-name="Silk Seam Clip-In Mochachino Brown #1c Natural " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:83,cw:736,ch:1104,q:80/bBncd2Btn8v4TMuAoYxRp5.png" alt="BELLAMI PROFESSIONAL, Silk Seam™ Clip-In, Mochachino Brown #1c Natural - 16 in / 140 G"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BELLAMI</div>                                        <div class="featured__title">Silk Seam Clip-In Mochachino Brown #1c Natural </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7750768a-cb05-11f1-8e4b-2d71c5981023">            <a href="https://www.sharkninja.com/shark-flexstyle-ioncurl-ion-hair-styler-with-diffuser-in-lilac/HD841PU.html" data-model-name="Flexstyle Ioncurl Air Styler & Curler With Diffuser in Lilac" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:679,l:95,cw:927,ch:1391,q:80/ZqEHdje9czDhDkyp5sR36h.png" alt="Flexstyle® Ioncurl Air Styler & Curler With Diffuser in Lilac"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shark</div>                                        <div class="featured__title">Flexstyle Ioncurl Air Styler & Curler With Diffuser in Lilac</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7750770c-cb05-11f1-8847-696d73520dd1">            <a href="https://www.briogeohair.com/products/farewell-frizz-blow-dry-perfection-heat-protectant-creme" data-model-name="Farewell Frizz Blow Dry Perfection & Heat Protectant Crème" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:342,cw:1333,ch:2000,q:80/Y4QtUKnphjAuwLwEDZsSBC.jpg" alt="Farewell Frizz Blow Dry Perfection & Heat Protectant Crème"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Briogeo </div>                                        <div class="featured__title">Farewell Frizz Blow Dry Perfection & Heat Protectant Crème</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="77507784-cb05-11f1-a3dc-c7eab94d9168">            <a href="https://www.sephora.com/product/ghd-style-heat-protect-spray-P385017" data-model-name="Bodyguard Heat Protect Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:0,l:348,cw:1333,ch:2000,q:80/nxpmVJuANggUJbscgGu7ML.jpg" alt="Bodyguard - Heat Protect Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ghd</div>                                        <div class="featured__title">Bodyguard Heat Protect Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>This article is provided for informational purposes only and is not intended to be used in the place of advice from your physician or other medical professionals. You should always consult your doctor or healthcare provider with any health-related questions.</p>
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                                                            <title><![CDATA[ Tombolas, Trophies and a Stellar Dessert Table: Inside Our 2026 Next in Beauty Awards ]]></title>
                                                                                                <dc:content><![CDATA[ <p>2026 has been a huge year for Who What Wear UK. We launched our new vodcast, Hot Topics, welcomed new <a href="https://www.whowhatwear.com/uk/editors-in-residence-uk">Editors in Residence</a> to the team and kept bringing you the latest beauty trends and honest first-person reviews of the industry's buzziest products. And on Wednesday night, we hosted our fourth annual Next in Beauty awards at none other than the <a href="https://www.barbican.org.uk/" target="_blank">Barbican Conservatory</a>.  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="eUcudhEfZ23k3yty3CdMNk" name="who what wear next in beauty awards" alt="A picture of the Who What Wear UK Next in Beauty Awards at the Barbican Conservatory" src="https://cdn.mos.cms.futurecdn.net/eUcudhEfZ23k3yty3CdMNk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>The event was held at the stunning Barbican Conservatory.</em></p><p>The night was filled with cocktails, canapés and, of course, our iconic gifting suite filled with all of our <a href="https://www.whowhatwear.com/beauty/next-in-beauty-awards-2026">Next in Beauty winners</a>. Alongside our editors, we welcomed brand founders, industry professionals and our incredible expert judges, without whom none of this would be possible. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="q9C2u4x82goBkPisrmEnfj" name="who what wear next in beauty awards" alt="Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor on the Who What Wear UK Next in Beauty awards stage" src="https://cdn.mos.cms.futurecdn.net/q9C2u4x82goBkPisrmEnfj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor co-hosted the event.</em></p><p>Ahead of the event, we were lucky enough to get our hair done at one of our favourite salons, <a href="https://www.hershesons.com/" target="_blank">Hershesons</a>, before having a full makeover courtesy of <a href="https://www.dior.com/en_gb/beauty" target="_blank">Dior Beauty</a>. Then, it was time to hit the stage and bestow our <a href="https://www.whowhatwear.com/beauty/next-in-beauty-2026-best-in-class-judges-testing">Best in Class winners</a> with their trophies. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="raEWuzJtWCAxNxsbYCwV8k" name="who what wear next in beauty awards" alt="Beauty editor Eleanor Vousden presenting at the Who What Wear UK Next in Beauty Awards" src="https://cdn.mos.cms.futurecdn.net/raEWuzJtWCAxNxsbYCwV8k-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>We handed out trophies to all of our Best in Class winners.</em></p><p>Once the speeches were over, it was time to head over to the dessert table (for the best mille-feuille we have ever tasted) and take part in our iconic beauty tombola, where guests could win incredible beauty tech, from LED masks to hair straighteners and more.   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="tste8f6F2Qo86QaYQwPrBk" name="who what wear next in beauty awards" alt="A picture of the dessert at the Who What Wear UK Next in Beauty awards" src="https://cdn.mos.cms.futurecdn.net/tste8f6F2Qo86QaYQwPrBk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>The dessert table was the star of the show.</em></p><p>The gifting suite was a huge hit, filled with amazing products from Parfums de Marly, Rocco, Escentric Molecules, No7 and more. It's needless to say that it was a great night all round, so keep on scrolling to see just a small selection of highlights. Now, time to start planning next year's event...</p><h2 id="see-photos-from-who-what-wear-uk-39-s-next-in-beauty-awards">See Photos from Who What Wear UK's Next in Beauty Awards</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/hoBq5GUwjJqN6YuuEUxLW8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/thDU3hXqc5Wc3QHFxJjKU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pnEmgASuJj5YdZJah8oqe8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GM3wT85J68VgBvSEgemRS7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/PMytYdBsvCE9rohFqfZuV8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/t7QndxK4pZB88dh4DX5YU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/84b32NJJmCuacbrnJVy8V8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ebycV6Uc6eqBhRFb6PTZT8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/FaxN4UCz7XfNwBMXa2kiT8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bwom3yTmBqu4DqxHenmLC8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/saiQhNNY3dtHcTW38GzsG8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ao5bW8K7pgCtHSc6Z7bVv7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wPJiwKV7Fw9ApKqdDiBap7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9WSdyxqErJirmXwpXsKtX7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7C9YecPWUYGNxo574hi8S8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ySGztB83tpC8H3oRxYQCK7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9c2LXACzDAT59fbKJNxGU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kBxbMHWBcKpFPGWTdPZdH7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure></figure> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/next-in-beauty-awards-2026-event</link>
                                                                            <description>
                            <![CDATA[ A night to remember. ]]>
                                                                                                            </description>
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                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LCshr3eVKC7FUagQBTwE6R-1920-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 22 Oct 2026 13:05:50 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2026 10:21:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Who What Wear ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of images from the Who What Wear UK Next in Beauty awards]]></media:description>                                                            <media:text><![CDATA[A collage of images from the Who What Wear UK Next in Beauty awards]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of images from the Who What Wear UK Next in Beauty awards]]></media:title>
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                                <p>2026 has been a huge year for Who What Wear UK. We launched our new vodcast, Hot Topics, welcomed new <a href="https://www.whowhatwear.com/uk/editors-in-residence-uk">Editors in Residence</a> to the team and kept bringing you the latest beauty trends and honest first-person reviews of the industry's buzziest products. And on Wednesday night, we hosted our fourth annual Next in Beauty awards at none other than the <a href="https://www.barbican.org.uk/" target="_blank">Barbican Conservatory</a>.  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="eUcudhEfZ23k3yty3CdMNk" name="who what wear next in beauty awards" alt="A picture of the Who What Wear UK Next in Beauty Awards at the Barbican Conservatory" src="https://cdn.mos.cms.futurecdn.net/eUcudhEfZ23k3yty3CdMNk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>The event was held at the stunning Barbican Conservatory.</em></p><p>The night was filled with cocktails, canapés and, of course, our iconic gifting suite filled with all of our <a href="https://www.whowhatwear.com/beauty/next-in-beauty-awards-2026">Next in Beauty winners</a>. Alongside our editors, we welcomed brand founders, industry professionals and our incredible expert judges, without whom none of this would be possible. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="q9C2u4x82goBkPisrmEnfj" name="who what wear next in beauty awards" alt="Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor on the Who What Wear UK Next in Beauty awards stage" src="https://cdn.mos.cms.futurecdn.net/q9C2u4x82goBkPisrmEnfj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>Jane McFarland, Eleanor Vousden, Grace Lindsay and Shannon Lawlor co-hosted the event.</em></p><p>Ahead of the event, we were lucky enough to get our hair done at one of our favourite salons, <a href="https://www.hershesons.com/" target="_blank">Hershesons</a>, before having a full makeover courtesy of <a href="https://www.dior.com/en_gb/beauty" target="_blank">Dior Beauty</a>. Then, it was time to hit the stage and bestow our <a href="https://www.whowhatwear.com/beauty/next-in-beauty-2026-best-in-class-judges-testing">Best in Class winners</a> with their trophies. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="raEWuzJtWCAxNxsbYCwV8k" name="who what wear next in beauty awards" alt="Beauty editor Eleanor Vousden presenting at the Who What Wear UK Next in Beauty Awards" src="https://cdn.mos.cms.futurecdn.net/raEWuzJtWCAxNxsbYCwV8k-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>We handed out trophies to all of our Best in Class winners.</em></p><p>Once the speeches were over, it was time to head over to the dessert table (for the best mille-feuille we have ever tasted) and take part in our iconic beauty tombola, where guests could win incredible beauty tech, from LED masks to hair straighteners and more.   </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="tste8f6F2Qo86QaYQwPrBk" name="who what wear next in beauty awards" alt="A picture of the dessert at the Who What Wear UK Next in Beauty awards" src="https://cdn.mos.cms.futurecdn.net/tste8f6F2Qo86QaYQwPrBk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/clairemenary/" target="_blank">@clairemenary</a>)</span></figcaption></figure><p><em>The dessert table was the star of the show.</em></p><p>The gifting suite was a huge hit, filled with amazing products from Parfums de Marly, Rocco, Escentric Molecules, No7 and more. It's needless to say that it was a great night all round, so keep on scrolling to see just a small selection of highlights. Now, time to start planning next year's event...</p><h2 id="see-photos-from-who-what-wear-uk-39-s-next-in-beauty-awards">See Photos from Who What Wear UK's Next in Beauty Awards</h2><figure role="gallery"><figure><img src="https://cdn.mos.cms.futurecdn.net/hoBq5GUwjJqN6YuuEUxLW8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/thDU3hXqc5Wc3QHFxJjKU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/pnEmgASuJj5YdZJah8oqe8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/GM3wT85J68VgBvSEgemRS7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/PMytYdBsvCE9rohFqfZuV8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/t7QndxK4pZB88dh4DX5YU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/84b32NJJmCuacbrnJVy8V8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ebycV6Uc6eqBhRFb6PTZT8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/FaxN4UCz7XfNwBMXa2kiT8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/bwom3yTmBqu4DqxHenmLC8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/saiQhNNY3dtHcTW38GzsG8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/Ao5bW8K7pgCtHSc6Z7bVv7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/wPJiwKV7Fw9ApKqdDiBap7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9WSdyxqErJirmXwpXsKtX7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/7C9YecPWUYGNxo574hi8S8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/ySGztB83tpC8H3oRxYQCK7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/9c2LXACzDAT59fbKJNxGU8-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure><figure><img src="https://cdn.mos.cms.futurecdn.net/kBxbMHWBcKpFPGWTdPZdH7-1920-80.jpg" alt="A gallery of pictures from the Who What Wear UK Next in Beauty 2026 event" /><figcaption><small role="credit">@clairemenary</small></figcaption></figure></figure>
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                                                            <title><![CDATA[ I Wore This Unreleased Perfume for 65 Days—It Got Me So Many Street Compliments I Felt Famous ]]></title>
                                                                                                <dc:content><![CDATA[ <p>My friends. My sister. The gaggle of girls sitting at a table in a quaint bakery in Hudson, New York. The woman handing me my coat at coat check. No, this is not just a list of people I've seen at various points over the last week. These are people who have stopped me, eyes alight with curiosity, to ask what perfume I'm wearing when they catch a whiff of the <a href="https://www.whowhatwear.com/spicy-perfumes"><u>subtly spicy scent</u></a> dancing on my skin, clothes, and hair as of late.</p><p>As a beauty editor, I'm no stranger to pricey, dazzling perfumes and the effect that they have on dates, friends, and new acquaintances. "You smell so good!" is a <a href="https://www.whowhatwear.com/beauty/fragrance/perfumes-for-compliments-2026"><u>common compliment</u></a> in my day-to-day (not to brag, this is just the result of owning more than 100 fragrances), but never have I been stopped in stores, shops, and cafés and on the <a href="https://www.whowhatwear.com/tag/new-york"><u>New York City</u></a> sidewalk to the extent that I have when showered in this perfume. Introducing Merit's sophomore scent, <a href="https://www.meritbeauty.com/products/new-wave-cs" target="_blank"><u>New Wave L'Extrait de Parfum</u></a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="TzHKKHPbdcBjxpdoTmNYoF" name="20260707-merit-newwave-0279" alt="A bottle of Merit's New Wave L'Extrait de Parfum." src="https://cdn.mos.cms.futurecdn.net/TzHKKHPbdcBjxpdoTmNYoF-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Merit Beauty)</span></figcaption></figure><h2 class="article-body__section" id="section-about-merit-s-new-wave-l-extrait-de-parfum"><span>About Merit's New Wave L'Extrait de Parfum</span></h2>        <div class="featured_product_block featured_block_standard" data-id="70adb708-cd7a-11f1-b96c-25d6c3d2aafa">            <a href="https://www.meritbeauty.com/products/new-wave-cs" data-model-name="New Wave L'Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QZkmWiDEgZ3JKQCBkzrtFK.jpg" alt="New Wave"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">New Wave L'Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Pink pepper, ylang-ylang, labdanum, musk, tobacco accord</p></p>                </div>                            </div>        </div><p>Merit is home to some of <a href="https://www.whowhatwear.com/beauty/best-merit-beauty-products"><u>Who What Wear beauty editors' favorite products</u></a>, hands-down, and one of its newer categories is fragrance. If you're familiar with Merit's first scent, <a href="https://www.meritbeauty.com/products/retrospect" target="_blank"><u>Retrospect L'Extrait de Parfum</u></a>, you can toss everything you think you know about the brand's burgeoning fragrance identity out the window. The complex <a href="https://www.whowhatwear.com/beauty/fragrance/best-skin-scents-for-women">skin scent</a> that editors and celebrity guest judges loved so much that it earned a <a href="https://www.whowhatwear.com/beauty/fragrance/best-fragrance-2025"><u>2025 WWW 100 Beauty Award</u></a> couldn't be more different than its sister act—a spicy, warm, androgynous elixir that flirts with florals and was built for cold weather. </p><p>Master perfumers <a href="https://www.instagram.com/dominiqueropionparfumeur/" target="_blank"><u>Dominique Ropion</u></a> and <a href="https://www.instagram.com/meabh_mc_curtin/" target="_blank"><u>Meabh McCurtin</u></a> were tasked with translating a Merit mood board splashed with "bright colors and lots of movement," McCurtin tells WWW, into a powerful sensorial experience. While the name is inspired by frenzied movement, the Irish perfumer explains that it has dual meaning. On one hand, the moniker New Wave symbolizes the fragrance's wavelike progression of notes. "[It] is also an homage to the new wave art movements of the 1970s that experimented with rules of form," she explains. One look at its statuesque bottle is enough to make you see how art impacted this scent, both on a molecular and sculptural level. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/2hvibgHwm7HManuBXqSHxZ/IMG_9630.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/2hvibgHwm7HManuBXqSHxZ/IMG_9630.mp4"></video></div><p>On a paper perfume blotter, your first whiff may include its peppery top notes, touches of orange flower and ylang-ylang, and a delicate, powdery musk—this last note being perhaps the only thread connecting it to its fragrance forebearer. But in Merit's quest to contrast its debut parfum with this scent, McCurtin and Ropion incorporated a woodier, smokier side that steps proudly to the front when spritzed on the skin versus a paper testing strip. Labdanum, tobacco accord, cedarwood, benzoin, and vanilla bean add an alluring, animalic twist that lovers and friends can't seem to ignore.</p><h2 class="article-body__section" id="section-the-wear-test"><span>The Wear Test</span></h2><p>I tested this perfume for 65 days, observing how the scent transformed under the late-August sun and bloomed when the first chilly fall tendrils snaked around my skin. The scent was amplified by my body heat in the muggy summer air, turning up the warm elements that smelled nice but also slightly out of place on those last warm days. As the weather cooled off, however, the spicy accords sprang forth in an incense haze, clinging to my skin and windblown hair for up to 10 hours of noticeable wear (though it stays firmly on the fibers of your clothes until your next laundry load). This makes sense, seeing as the scent is a more potent version of your typical eau de parfum. "Since it's <a href="https://www.whowhatwear.com/beauty/fragrance/extrait-perfumes">an extrait</a>, which is 30% fragrance oil, it is quite concentrated and will last very long on its own," McCurtin explains. "And [it will] evolve beautifully throughout wear."</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xsNYMEWSQdE24WxpDCjQU" name="IMG_9631" alt="WWW senior beauty editor Jamie Chevron holding the Merit New Wave perfume." src="https://cdn.mos.cms.futurecdn.net/xsNYMEWSQdE24WxpDCjQU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Jamie Chevron)</span></figcaption></figure><p>Merit looks at this fragrance as a new take on <a href="https://www.whowhatwear.com/best-solar-scents"><u>solar scents</u></a>—the kind with typically sunny and warm accords, like bright florals such as ylang-ylang and warm woods such as cedarwood. Both notes are present in this fragrance, yet the addition of ambroxan, musk, tonka bean, and more takes it down a smokier path than your typical sun-drenched solar scent. "New Wave feels luminous from the outset while maintaining depth underneath," McCurtin explains. "It has an inner glow rather than the traditional freshness you find in solar fragrances." </p><h2 class="article-body__section" id="section-final-thoughts"><span>Final Thoughts</span></h2><p>To be honest, I wasn't sure how I felt about this scent at first. The woody profile smelled a bit domineering after that first whiff on my wrist—though admittedly, it was a hot summer's day and not when I would typically wear what I categorize as a fall and winter scent. But as I continued to spritz it, I found comfort in its spicy haze. Something about its romantic, androgynous profile felt like the arm of a lover planted firmly around me, and its tobacco- and tonka bean–twisted base gave the scent a speakeasy mystique. Still present is the bright flash of florals at the top and the soft shimmer of sparkling pink pepper—a combination that reminds me of holiday parties and roaring stone fireplaces. </p><p>In short, I now reach for this scent almost every day, especially if I have plans on the docket that call for a sophisticated outfit, and I will definitely be wearing it to glitzy city holiday parties come December. Judging by the number of people who stopped me on the way from the bathroom, on the street, or in the office to ask what perfume I was wearing, I suspect many rooms over the next few months will be shrouded in the same spice.</p><h2 class="article-body__section" id="section-is-merit-s-new-wave-l-extrait-de-parfum-worth-it"><span>Is Merit's New Wave L'Extrait de Parfum worth it?</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1959px;"><p class="vanilla-image-block" style="padding-top:130.68%;"><img id="Yfg2x66de48tpsRSieHNvJ" name="06_11_26_NEWWAVE_SHOT_12_0562" alt="A bottle of Merit's New Wave L'Extrait de Parfum." src="https://cdn.mos.cms.futurecdn.net/Yfg2x66de48tpsRSieHNvJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1959" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Merit Beauty)</span></figcaption></figure><p>If you are on the hunt for a new fall or winter perfume and are a fan of spicy, woody, and androgynous scents, I highly recommend Merit New Wave. With a full-sized 30-milliliter bottle setting you back $92, New Wave offers a competitive price compared to most extrait de parfums on the market—which can easily soar upward of $300—and a stunning scent profile that smells much more expensive than it actually is. </p><p>My friends who never get complimented on their perfume (their words, not mine!) have told me how passersby now go out of their way to ask what scent they are wearing, and strangers have been pleasantly surprised when we tell them it's under $100. "But it smells so expensive!" one person in a coffee shop recently exclaimed when I told them the price. The bad news was that the scent was still unreleased on that day. But today, they can nab it for themselves.</p><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/merit-new-wave-fragrance-review</link>
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                            <![CDATA[ Meet my new go-to winter scent. ]]>
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                                                                        <pubDate>Thu, 22 Oct 2026 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Oct 2026 14:43:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Courtesy of Merit Beauty]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Images of Merit&#039;s New Wave L’Extrait de Parfum.]]></media:description>                                                            <media:text><![CDATA[Images of Merit&#039;s New Wave L’Extrait de Parfum.]]></media:text>
                                <media:title type="plain"><![CDATA[Images of Merit&#039;s New Wave L’Extrait de Parfum.]]></media:title>
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                                <p>My friends. My sister. The gaggle of girls sitting at a table in a quaint bakery in Hudson, New York. The woman handing me my coat at coat check. No, this is not just a list of people I've seen at various points over the last week. These are people who have stopped me, eyes alight with curiosity, to ask what perfume I'm wearing when they catch a whiff of the <a href="https://www.whowhatwear.com/spicy-perfumes"><u>subtly spicy scent</u></a> dancing on my skin, clothes, and hair as of late.</p><p>As a beauty editor, I'm no stranger to pricey, dazzling perfumes and the effect that they have on dates, friends, and new acquaintances. "You smell so good!" is a <a href="https://www.whowhatwear.com/beauty/fragrance/perfumes-for-compliments-2026"><u>common compliment</u></a> in my day-to-day (not to brag, this is just the result of owning more than 100 fragrances), but never have I been stopped in stores, shops, and cafés and on the <a href="https://www.whowhatwear.com/tag/new-york"><u>New York City</u></a> sidewalk to the extent that I have when showered in this perfume. Introducing Merit's sophomore scent, <a href="https://www.meritbeauty.com/products/new-wave-cs" target="_blank"><u>New Wave L'Extrait de Parfum</u></a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="TzHKKHPbdcBjxpdoTmNYoF" name="20260707-merit-newwave-0279" alt="A bottle of Merit's New Wave L'Extrait de Parfum." src="https://cdn.mos.cms.futurecdn.net/TzHKKHPbdcBjxpdoTmNYoF-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Merit Beauty)</span></figcaption></figure><h2 class="article-body__section" id="section-about-merit-s-new-wave-l-extrait-de-parfum"><span>About Merit's New Wave L'Extrait de Parfum</span></h2>        <div class="featured_product_block featured_block_standard" data-id="70adb708-cd7a-11f1-b96c-25d6c3d2aafa">            <a href="https://www.meritbeauty.com/products/new-wave-cs" data-model-name="New Wave L'Extrait de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QZkmWiDEgZ3JKQCBkzrtFK.jpg" alt="New Wave"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT</div>                                        <div class="featured__title">New Wave L'Extrait de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Pink pepper, ylang-ylang, labdanum, musk, tobacco accord</p></p>                </div>                            </div>        </div><p>Merit is home to some of <a href="https://www.whowhatwear.com/beauty/best-merit-beauty-products"><u>Who What Wear beauty editors' favorite products</u></a>, hands-down, and one of its newer categories is fragrance. If you're familiar with Merit's first scent, <a href="https://www.meritbeauty.com/products/retrospect" target="_blank"><u>Retrospect L'Extrait de Parfum</u></a>, you can toss everything you think you know about the brand's burgeoning fragrance identity out the window. The complex <a href="https://www.whowhatwear.com/beauty/fragrance/best-skin-scents-for-women">skin scent</a> that editors and celebrity guest judges loved so much that it earned a <a href="https://www.whowhatwear.com/beauty/fragrance/best-fragrance-2025"><u>2025 WWW 100 Beauty Award</u></a> couldn't be more different than its sister act—a spicy, warm, androgynous elixir that flirts with florals and was built for cold weather. </p><p>Master perfumers <a href="https://www.instagram.com/dominiqueropionparfumeur/" target="_blank"><u>Dominique Ropion</u></a> and <a href="https://www.instagram.com/meabh_mc_curtin/" target="_blank"><u>Meabh McCurtin</u></a> were tasked with translating a Merit mood board splashed with "bright colors and lots of movement," McCurtin tells WWW, into a powerful sensorial experience. While the name is inspired by frenzied movement, the Irish perfumer explains that it has dual meaning. On one hand, the moniker New Wave symbolizes the fragrance's wavelike progression of notes. "[It] is also an homage to the new wave art movements of the 1970s that experimented with rules of form," she explains. One look at its statuesque bottle is enough to make you see how art impacted this scent, both on a molecular and sculptural level. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/2hvibgHwm7HManuBXqSHxZ/IMG_9630.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/2hvibgHwm7HManuBXqSHxZ/IMG_9630.mp4"></video></div><p>On a paper perfume blotter, your first whiff may include its peppery top notes, touches of orange flower and ylang-ylang, and a delicate, powdery musk—this last note being perhaps the only thread connecting it to its fragrance forebearer. But in Merit's quest to contrast its debut parfum with this scent, McCurtin and Ropion incorporated a woodier, smokier side that steps proudly to the front when spritzed on the skin versus a paper testing strip. Labdanum, tobacco accord, cedarwood, benzoin, and vanilla bean add an alluring, animalic twist that lovers and friends can't seem to ignore.</p><h2 class="article-body__section" id="section-the-wear-test"><span>The Wear Test</span></h2><p>I tested this perfume for 65 days, observing how the scent transformed under the late-August sun and bloomed when the first chilly fall tendrils snaked around my skin. The scent was amplified by my body heat in the muggy summer air, turning up the warm elements that smelled nice but also slightly out of place on those last warm days. As the weather cooled off, however, the spicy accords sprang forth in an incense haze, clinging to my skin and windblown hair for up to 10 hours of noticeable wear (though it stays firmly on the fibers of your clothes until your next laundry load). This makes sense, seeing as the scent is a more potent version of your typical eau de parfum. "Since it's <a href="https://www.whowhatwear.com/beauty/fragrance/extrait-perfumes">an extrait</a>, which is 30% fragrance oil, it is quite concentrated and will last very long on its own," McCurtin explains. "And [it will] evolve beautifully throughout wear."</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xsNYMEWSQdE24WxpDCjQU" name="IMG_9631" alt="WWW senior beauty editor Jamie Chevron holding the Merit New Wave perfume." src="https://cdn.mos.cms.futurecdn.net/xsNYMEWSQdE24WxpDCjQU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Jamie Chevron)</span></figcaption></figure><p>Merit looks at this fragrance as a new take on <a href="https://www.whowhatwear.com/best-solar-scents"><u>solar scents</u></a>—the kind with typically sunny and warm accords, like bright florals such as ylang-ylang and warm woods such as cedarwood. Both notes are present in this fragrance, yet the addition of ambroxan, musk, tonka bean, and more takes it down a smokier path than your typical sun-drenched solar scent. "New Wave feels luminous from the outset while maintaining depth underneath," McCurtin explains. "It has an inner glow rather than the traditional freshness you find in solar fragrances." </p><h2 class="article-body__section" id="section-final-thoughts"><span>Final Thoughts</span></h2><p>To be honest, I wasn't sure how I felt about this scent at first. The woody profile smelled a bit domineering after that first whiff on my wrist—though admittedly, it was a hot summer's day and not when I would typically wear what I categorize as a fall and winter scent. But as I continued to spritz it, I found comfort in its spicy haze. Something about its romantic, androgynous profile felt like the arm of a lover planted firmly around me, and its tobacco- and tonka bean–twisted base gave the scent a speakeasy mystique. Still present is the bright flash of florals at the top and the soft shimmer of sparkling pink pepper—a combination that reminds me of holiday parties and roaring stone fireplaces. </p><p>In short, I now reach for this scent almost every day, especially if I have plans on the docket that call for a sophisticated outfit, and I will definitely be wearing it to glitzy city holiday parties come December. Judging by the number of people who stopped me on the way from the bathroom, on the street, or in the office to ask what perfume I was wearing, I suspect many rooms over the next few months will be shrouded in the same spice.</p><h2 class="article-body__section" id="section-is-merit-s-new-wave-l-extrait-de-parfum-worth-it"><span>Is Merit's New Wave L'Extrait de Parfum worth it?</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1959px;"><p class="vanilla-image-block" style="padding-top:130.68%;"><img id="Yfg2x66de48tpsRSieHNvJ" name="06_11_26_NEWWAVE_SHOT_12_0562" alt="A bottle of Merit's New Wave L'Extrait de Parfum." src="https://cdn.mos.cms.futurecdn.net/Yfg2x66de48tpsRSieHNvJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1959" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Merit Beauty)</span></figcaption></figure><p>If you are on the hunt for a new fall or winter perfume and are a fan of spicy, woody, and androgynous scents, I highly recommend Merit New Wave. With a full-sized 30-milliliter bottle setting you back $92, New Wave offers a competitive price compared to most extrait de parfums on the market—which can easily soar upward of $300—and a stunning scent profile that smells much more expensive than it actually is. </p><p>My friends who never get complimented on their perfume (their words, not mine!) have told me how passersby now go out of their way to ask what scent they are wearing, and strangers have been pleasantly surprised when we tell them it's under $100. "But it smells so expensive!" one person in a coffee shop recently exclaimed when I told them the price. The bad news was that the scent was still unreleased on that day. But today, they can nab it for themselves.</p><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ Coming for Your Pinterest Board—15 Engagement Nail Ideas From the Coolest Brides-to-Be ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Let's be real. Engagements are meant to be a surprise, but more often than not, brides-to-be have a hunch that the big moment is imminent. As a result, it's common to plan your manicure (ahem, <a href="https://www.whowhatwear.com/fashion/shopping/engagement-outfit-ideas-2026" target="_blank">and outfit</a>) before your partner pops the question—or, alternatively, head to the nail salon before snapping and sharing the <a href="https://www.whowhatwear.com/types-of-engagement-ring-cuts" target="_blank">classic ring</a> photo. (I opted for the latter: bare nails for the actual engagement, then cherry-red lacquer for the celebrations.) Of course, there are no hard and fast rules for what constitutes an engagement nail polish. You should ultimately choose a hue that aligns with your personal style—be it bold, minimalist, or something in between—but there are a few designs that look particularly stunning next to a sparkling <a href="https://www.whowhatwear.com/fashion/jewelry/engagement-ring-trends-2026" target="_blank">diamond ring</a>. </p><p>Celebrity manicurist <a href="https://www.instagram.com/julieknailsnyc/?hl=en" target="_blank">Julie Kandalec</a> agrees. "I love a fun, bold nail, but for engagement nails, this is a moment where you as a couple and the ring are the focus," she tells me, adding that a solid polish color or <em>very</em> <a href="https://www.whowhatwear.com/beauty/nails/minimalist-nail-designs" target="_blank">subtle nail art</a>, like French tips, tends to look best. To create the ultimate inspiration board, I consulted Kandalec and celebrity manicurist <a href="https://www.instagram.com/stephstonenails/?hl=en" target="_blank">Stephanie Stone </a>for their most highly requested designs and did some digging of my own from the It-girl IG archives. Scroll on for the 15 best engagement nail ideas, period. </p><h2 class="article-body__section" id="section-the-15-best-engagement-nail-designs-of-all-time"><span>The 15 Best Engagement Nail Designs of All Time </span></h2><h3 class="article-body__section" id="section-sheer-pink-almond"><span>Sheer Pink Almond </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rULLBbXmcFLv9zZkfZyVAN" name="555081617_18401613526141498_616631808964281247_n" alt="Sheer pink engagement nails." src="https://cdn.mos.cms.futurecdn.net/rULLBbXmcFLv9zZkfZyVAN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1760" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPLR7r1CCXE/?img_index=1" target="_blank">@paintedbyjools</a>)</span></figcaption></figure><p>If I had to crown one winner, it'd be a <a href="https://www.whowhatwear.com/pink-nail-designs" target="_blank">sheer pink mani</a>, hands down. "Anything that looks like a natural nail with a healthy glow is the most popular engagement and wedding request I see by a landslide," Stone declares, specifically citing milky pink and sheer beige as her top two favorites. "These [polishes] help the ring really pop because they enhance your hands without distracting from the main event." Opt for an <a href="https://www.whowhatwear.com/beauty/nails/almond-nail-designs" target="_blank">almond shape</a>, too, if you want your fingers to appear miles long. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="7943253a-ccab-11f1-8176-af4cb5162138">            <a href="https://www.ulta.com/p/moonlight-ballet-nail-polish-collection-pimprod2059694?sku=2077627" data-model-name="Ballet Slippers" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/udPp5eY89WPghq5oikBtw6.png" alt="Moonlight Ballet Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Essie</div>                    <div class="featured__title">Ballet Slippers</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="794325b2-ccab-11f1-8a7d-25b6a4c7ab05">            <a href="https://www.nordstrom.com/s/londontown-enhanced-color/7335590?color=strawberry+milk&size=one+size" data-model-name="Strawberry Milk" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bwCoxAtcRTaj48yirWFx7B.png" alt="Londontown, Enhanced Color"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Londontown</div>                    <div class="featured__title">Strawberry Milk</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-naked-nails"><span>Naked Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="RGvxYfHPKua5BuZAtX6YbL" name="655270296_18007048211856326_6323431385083170371_n" alt="Selena Gomez's engagement nails." src="https://cdn.mos.cms.futurecdn.net/RGvxYfHPKua5BuZAtX6YbL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DDdvcjbxoi1/?hl=en&img_index=1" target="_blank">@selenagomez</a>)</span></figcaption></figure><p>In a similar vein, <a href="https://www.whowhatwear.com/naked-nail-trend" target="_blank">"naked" nails</a> (aka a sheer base coat or subtly tinted polish) will always be a top choice. Consider <a href="https://www.whowhatwear.com/beauty/nails/selena-gomez-engagement-manicure" target="_blank">Selena Gomez's engagement mani,</a> which featured <a href="https://www.chanel.com/us/makeup/p/179111/le-vernis-longwear-nail-colour/" target="_blank">Chanel's Ballerina</a> for an elegant "your nails but better" wash of color. It's a muted version of the sheer pink design above—a polish so delicate that your nails just naturally appear smooth and shiny. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79432788-ccab-11f1-972f-99a17f13cd0d">            <a href="https://www.chanel.com/us/makeup/p/179111/le-vernis-longwear-nail-colour/" data-model-name="CHANEL Le Vernis Longwear Nail Colour Ballerina" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eWrUkzuJardFFTTv92Dft3.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Ballerina</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79432800-ccab-11f1-a9b7-fb7889523036">            <a href="https://us.manucurist.com/products/green-nail-polish-pale-rose" data-model-name="Pale Rose" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DTDRQUiC2fhvnUAxwmkLW9.jpg" alt="Pale Rose"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Manucurist</div>                    <div class="featured__title">Pale Rose</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-elongated-french"><span>Elongated French </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="k2tNpAxnQQkefg5TdoF7cL" name="591157086_18328738873240424_1564732387232128003_n" alt="Elongated French engagement nails." src="https://cdn.mos.cms.futurecdn.net/k2tNpAxnQQkefg5TdoF7cL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DSI-IVeksWd/?img_index=1" target="_blank">@s.ova.nails</a>)</span></figcaption></figure><p>There's just something about elongated French tips that screams classic yet retro and gloriously It girl coded. Example: <a href="https://www.whowhatwear.com/beauty/nails/madison-beer-engagement-nails" target="_blank">Madison Beer's '60s-inspired set</a> as she said yes to Los Angeles Chargers quarterback Justin Herbert. To achieve the same effect, ask for a medium almond shape and make sure the white tips begin past where your actual nails end. If you're short on time, simply pop on a set of press-ons with a similar design. "I saw a viral video where a guy proposed with the ring <em>and</em> press-on nails. Men, take notes!" Stone quips. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="794329e0-ccab-11f1-8d06-b7114cff8985">            <a href="https://www.ulta.com/p/salon-effects-perfect-press-on-pink-nails-pimprod2056822?sku=2649469" data-model-name="Perfect Press-On Pink Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8BHBkDX4tBLXq6vxZKqxaD.png" alt="Salon Effects Perfect Press-On Pink Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sally Hansen</div>                    <div class="featured__title">Perfect Press-On Pink Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79432a58-ccab-11f1-b1fa-2399824ec933">            <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-blackswhitesgrays-pimprod2008986?sku=2555204" data-model-name="Funny Bunny" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XRcGFVXMUWLAuzcWeDvALD.png" alt="Nail Lacquer Nail Polish, Blacks/whites/grays"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>OPI</div>                    <div class="featured__title">Funny Bunny</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-classic-red"><span>Classic Red </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="e5LsjzBMyhhfBKYhC2XKZL" name="726247397_18597338089027661_4296782239049048109_n" alt="Devon Lee Carlson's engagement nails." src="https://cdn.mos.cms.futurecdn.net/e5LsjzBMyhhfBKYhC2XKZL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZsf9egmjIV/?hl=en&img_index=1" target="_blank">@devonleecarlson</a>)</span></figcaption></figure><p>"A classic red always works, especially on a short, slightly rounded nail or a short 1940s almond," notes Kandalec. <a href="https://www.whowhatwear.com/living/wedding/devon-lee-carlson-engagement-ring-details" target="_blank">Devon Lee Carlson's</a> cherry-red engagement nails certainly make a strong case for the slightly bolder look. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79432c38-ccab-11f1-8f05-3381df321601">            <a href="https://celissenails.com/products/quickcoat?variant=44497334042712" data-model-name="Celisse Red" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:420,l:0,cw:1500,ch:1500,q:80/dgUyFhXVswPYRSpxLzk4kX.webp" alt="Celisse, Celisse Red"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Celisse</div>                    <div class="featured__title">Celisse Red</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79432ca6-ccab-11f1-ba19-49b0a0532898">            <a href="https://www.chanel.com/us/makeup/p/179153/le-vernis-longwear-nail-colour/" data-model-name="Pompier" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WhpdxRmUQiuWgXbMC49MPK.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Pompier</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-almond-milk"><span>Almond Milk </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="c9HzaSrutc9Qar2uH5mpBa" name="543714654_18525229963010569_4587148242826579866_n" alt="Elsa Hosk's engagement nails." src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:400,l:0,cw:1440,ch:2160,q:80/c9HzaSrutc9Qar2uH5mpBa.jpg" mos="" align="middle" fullscreen="" width="1440" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOcGi-7kf-Z/?hl=en" target="_blank">@hoskelsa</a>)</span></figcaption></figure><p>Like sheer pink, <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend" target="_blank">milky-white nails</a> are always a safe bet. An almond shape also never fails to look chic (<a href="https://www.whowhatwear.com/beauty/nails/milk-nail-trend" target="_blank">almond milk nails</a>—get it?), as seen on model <a href="https://www.whowhatwear.com/beauty/nails/elsa-hosk-engagement-nails" target="_blank">Elsa Hosk's engagement nails</a>.</p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79432e86-ccab-11f1-a3c6-f303ff82c6e0">            <a href="https://www.ulta.com/p/gel-couture-longwear-nail-polish-xlsImpprod14371015?sku=2589970" data-model-name="First Fitting" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/un5n3aAETeqB6k5vNwWU6K.png" alt="Gel Couture Longwear Nail Polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Essie</div>                    <div class="featured__title">First Fitting</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79432efe-ccab-11f1-9268-b970481413f4">            <a href="https://www.beyondpolish.com/products/ella-mila-stonehearted-45oz?currency=USD" data-model-name="Stonehearted  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Cv6UfdEC4d3DYbg7ypty5K.jpg" alt="Ella+mila - Stonehearted - .45oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Ella+Mila</div>                    <div class="featured__title">Stonehearted  </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-pink-chrome"><span>Pink Chrome</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2fmpUnpiNuJ8MQYsGcg7hL" name="759803684_18089458685411753_940180663769827992_n" alt="Pink chrome engagement nails." src="https://cdn.mos.cms.futurecdn.net/2fmpUnpiNuJ8MQYsGcg7hL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbWkrO-jzCr/?hl=en&img_index=3" target="_blank">@themaniclub</a>)</span></figcaption></figure><p>If you're itching to jazz things up just a little, a pink <a href="https://www.whowhatwear.com/beauty/nails/chrome-manicure-ideas" target="_blank"><u>chrome</u></a> mani instantly adds more zing while remaining chic and understated. "Adding chrome just elevates the look," celebrity nail artist<a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_us_8600661827761698205&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Fnailsbyzola%2F%3Fhl%3Den%26g%3D5&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"> <u>Zola Ganzorigt</u></a> (the queen of glazed donut nails) once <a href="https://www.whowhatwear.com/beauty/nails/chrome-manicure-ideas" target="_blank"><u>told us</u></a>. "Whether you want something subtle and glossy or bold and reflective, chrome can be adapted to fit any style or trend." </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="794330b6-ccab-11f1-b6e1-9d93237d1756">            <a href="https://www.target.com/p/olive-38-june-nail-polish-strawberry-scone-0-46-fl-oz/-/A-94566447" data-model-name="Strawberry Scone" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QMYDMdGsmgbeVCLfbzaeeR.jpg" alt="Olive & June Nail Polish - Strawberry Scone - 0.46 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Olive and June</div>                    <div class="featured__title">Strawberry Scone</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="7943311a-ccab-11f1-93ad-e96e739675b8">            <a href="https://www.ulta.com/p/chrome-powder-pimprod2058196?sku=2654799" data-model-name="Chrome Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i2bD4uZRUEFxi3iE2EJzfQ.png" alt="Chrome Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>OPI</div>                    <div class="featured__title">Chrome Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-bordeaux"><span>Bordeaux</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="W6NtbjwSExmMwcKJPWYPHN" name="628319153_18405905158132670_2249000248867340238_n" alt="Bordeaux engagement nails." src="https://cdn.mos.cms.futurecdn.net/W6NtbjwSExmMwcKJPWYPHN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CSeEfi3svNr/" target="_blank">@harrietwestmoreland</a>)</span></figcaption></figure><p>Who says you have to opt for something sheer and <a href="https://www.whowhatwear.com/beauty/nails/best-neutral-nail-colors" target="_blank">neutral</a>? "I adore a bordeaux or oxblood nail, especially for fall engagements," Kandalec shares. "It's perfect on a short, sharp-square or <a href="https://www.whowhatwear.com/beauty/nails/square-nail-ideas" target="_blank">soft-square nail</a>." Fall brides-to-be, bear in mind! </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="794332aa-ccab-11f1-b0b2-df7ae4e39656">            <a href="https://www.ulta.com/p/color-therapy-nail-polish-collection-pimprod2049489?sku=2632671" data-model-name="Rise and Wine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NyPX5ZSirZzZ2XAXnBaXGZ.png" alt="Color Therapy Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sally Hansen</div>                    <div class="featured__title">Rise and Wine</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="7943330e-ccab-11f1-a382-9f1d9f8d994f">            <a href="https://www.chanel.com/us/makeup/p/179155/le-vernis-longwear-nail-colour" data-model-name="Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QKfYvmHMXWFswf3WPuX5Mh.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-jet-black"><span>Jet-Black </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:122.01%;"><img id="LfNJc4Ne3g4FJp6VziocDN" name="548903568_18399811207141498_3422356496525838411_n" alt="Jet-black engagement nails." src="https://cdn.mos.cms.futurecdn.net/LfNJc4Ne3g4FJp6VziocDN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1757" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOp06j_iPXX/?img_index=1" target="_blank">@paintedbyjools</a>)</span></figcaption></figure><p>An <a href="https://www.whowhatwear.com/best-black-nail-designs" target="_blank">inky-black lacquer</a> also aligns with a fall/winter bridal vibe. Again, a short, square shape will keep the look from feeling too gothic—unless that's your goal. If that's the case, by all means, go for a coffin or stiletto!  </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79433494-ccab-11f1-b6d0-ada1320b40f9">            <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-blackswhitesgrays-pimprod2008986?sku=2105693" data-model-name="Black Onyx" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RUWs7QfX8qhtccSC6sfeKg.png" alt="Nail Lacquer Nail Polish, Blacks/whites/grays"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>OPI</div>                    <div class="featured__title">Black Onyx</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="794334f8-ccab-11f1-9faa-d9a35646863e">            <a href="https://www.beyondpolish.com/products/zoya-raven-5-oz-zp387?currency=USD&country=US&variant=31611619246131" data-model-name="Raven  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9kYgScng4kYu57GxNpwyof.jpg" alt="Zoya - Raven 5 Oz. - #zp387"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Zoya</div>                    <div class="featured__title">Raven  </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-gradient-pearl"><span>Gradient Pearl </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="iSQBFMumew34yNsgT3a5UN" name="830434339_18632163562040810_8683460973711380512_n" alt="Gradient pearl engagement nails." src="https://cdn.mos.cms.futurecdn.net/iSQBFMumew34yNsgT3a5UN-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Dd2eVHYh_NF/" target="_blank">@julieknailsnyc</a>)</span></figcaption></figure><p>"I just did this <a href="https://www.instagram.com/p/Dd2eVHYh_NF/" target="_blank"><u>French gradient mani</u></a> with a pearl on hairstylist <a href="https://www.instagram.com/tracydaviss/" target="_blank"><u>Tracy Davis</u></a>, but I can see it for an engagement mani too," notes Kandalec. I concur: That pearl adornment is super delicate, so it won't take away from the rock on your finger. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="7943367e-ccab-11f1-a8a6-119f273d8efc">            <a href="https://celissenails.com/products/quickcoat?variant=42937440862296" data-model-name="Vanity" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:521,l:0,cw:1920,ch:1920,q:80/w9ZymXjsNq85aGLVaHd4wj.jpg" alt="Quickcoat - Vanity – Sheer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Celisse</div>                    <div class="featured__title">Vanity</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="794336d8-ccab-11f1-a8d6-0d54c9c010e4">            <a href="https://www.beyondpolish.com/products/ella-mila-nail-art-decal-pearly-whites" data-model-name="Pearly Whites" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BiWrSKP7W8GQ9mtNaeCUaj.jpg" alt="Ella+mila - Nail Art Decal - Pearly Whites"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Ella+Mila</div>                    <div class="featured__title">Pearly Whites</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-chocolate"><span>Chocolate</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="hnb9p4Dm8AVdW5geoiTb4N" name="670478643_18580510525035641_1872316611734662478_n" alt="Brown engagement nails." src="https://cdn.mos.cms.futurecdn.net/hnb9p4Dm8AVdW5geoiTb4N-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C_pmvaNsldx/" target="_blank">@paintedbyjools</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/brown-nail-trend-2025" target="_blank">Brown nails</a> make for a cool, cozy fall engagement moment. Kandalec agrees, as she notes coffee, chocolate, and espresso are "very trendy right now." Despite practically exploding in popularity over the past year, the polish color remains a classic, so you don't have to worry about falling into a trend trap. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="7943385e-ccab-11f1-9f5c-83f68e9381cf">            <a href="https://www.hermes.com/us/en/product/nail-polish-brun-bistre-V60301VV095/" data-model-name="Brun Bistre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KmYb74XG3cycQeEfH7xLcS.webp" alt="Hermès, Brun Bistre"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Hermès</div>                    <div class="featured__title">Brun Bistre</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="794338cc-ccab-11f1-b7a6-652040eb54fc">            <a href="https://www.modaoperandi.com/beauty/p/cote-beauty/blush-bashful-nail-polish/736602?" data-model-name="Tobacco" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tivDQ9ar9RqGLgALmiqYHY.png" alt="Côte Beauty, Tobacco"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Côte Beauty</div>                    <div class="featured__title">Tobacco</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-butter-french"><span>Butter French </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1413px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FWJ2xHXdFGbfGGvfbbL8PL" name="730244761_18416537986178067_2795528779304689700_n" alt="Butter French engagement nails." src="https://cdn.mos.cms.futurecdn.net/FWJ2xHXdFGbfGGvfbbL8PL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1413" height="1884" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaQfcpDtzXK/" target="_blank">@raelondonnails</a>)</span></figcaption></figure><p>"More and more couples are opting for <a href="https://www.whowhatwear.com/fashion/jewelry/engagement-ring-trends-city-2026" target="_blank">less traditional stones</a> (versus a white diamond), so you can take that into consideration as well," Kandalec explains. For example, if you have a <a href="https://www.whowhatwear.com/best-yellow-diamond-engagement-rings" target="_blank"><u>yellow</u></a> or champagne diamond, pairing it with a subtle butter-yellow French will look cohesive, not cutesy, and incredibly chic. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79433a48-ccab-11f1-8ce7-97f296ae6777">            <a href="https://www.nordstrom.com/s/red-velvet-lakur-nail-polish/9217698?color=banana+pudding&size=one+size" data-model-name="Banana Pudding" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yagoAWyWN8Ymx84V3VoGQg.png" alt="Londontown, Banana Pudding"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Londontown</div>                    <div class="featured__title">Banana Pudding</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79433aac-ccab-11f1-82a6-e5b3c6a4d9e0">            <a href="https://www.ulta.com/p/buttermilk-press-on-nails-mkt77008764?sku=77013827" data-model-name="Buttermilk Press On Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LXiJsrifetG3Kkwuobedk7.png" alt="Buttermilk Press on Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Nail Reformation</div>                    <div class="featured__title">Buttermilk Press On Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-blush-pink"><span>Blush Pink</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="4TknMRdJrVwyYq7NmBxEyK" name="652685290_18016226225827561_8427674489576100394_n" alt="Blush pink engagement nails." src="https://cdn.mos.cms.futurecdn.net/4TknMRdJrVwyYq7NmBxEyK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C-5twULvouT/?img_index=4" target="_blank">@christianserratos</a>)</span></figcaption></figure><p>If you have a pink diamond <a href="https://www.instagram.com/p/C-5twULvouT/?img_index=5" target="_blank"><u>à la Christian Serratos</u></a> (a dream!), Kandalec recommends matching it with a <a href="https://www.whowhatwear.com/beauty/nails/blush-nails-trend" target="_blank">blush-pink </a>mani. I mean, just look at how stunning it appears on the actress. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look </span></h4>        <div class="featured_product_block featured_block_versus" data-id="0e75e598-ccac-11f1-ba51-1ff41800688b">            <a href="https://www.revolve.com/gelcare-nail-polish-in-rose-bb-cream/dp/GELR-WU80/?" data-model-name="Rose BB Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/soM63HgphWosDhxFVDstm5.png" alt="Gelcare, Rose BB Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Gelcare</div>                    <div class="featured__title">Rose BB Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="0e75e5fc-ccac-11f1-8767-e36301252f67">            <a href="https://www.ulta.com/p/nail-art-studio-jelly-gloss-nail-polish-pimprod2044685?sku=2623653" data-model-name="Blush Jelly" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uL3TqzvzLdAQiH5f4yfqsg.png" alt="Nail Art Studio Jelly Gloss Nail Polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Essie</div>                    <div class="featured__title">Blush Jelly</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-colorful-micro-french"><span>Colorful Micro French </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:935px;"><p class="vanilla-image-block" style="padding-top:125.03%;"><img id="Cd92dvwAZPzYnGB5LrtHxM" name="620919036_17932909896168447_6809113280220340496_n" alt="Colorful micro French engagement nails." src="https://cdn.mos.cms.futurecdn.net/Cd92dvwAZPzYnGB5LrtHxM-1920-80.jpg" mos="" align="middle" fullscreen="" width="935" height="1169" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DABnAEVMhmy/" target="_blank">@raelondonnails</a>)</span></figcaption></figure><p>On the nail art front, a <a href="https://www.whowhatwear.com/colorful-french-manicures" target="_blank">colorful micro French</a> manicure always exudes elegance, and it's the perfect choice if you want something a little edgy that still doesn't take attention away from your ring. Feel free to play around with the French-tip color (burgundy, pink, navy, etc.), but the sleek black polish pictured here looks rather elevated, don't you think? </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="0e75e782-ccac-11f1-b685-250d64198ee9">            <a href="https://www.ulta.com/p/le-sweet-nail-polish-collection-pimprod2051477?sku=2638860" data-model-name="Chantilly" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zZH59WKoc4zKsuiywe6vci.png" alt="Le Sweet Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Le Mini Macaron</div>                    <div class="featured__title">Chantilly</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="0e75e7dc-ccac-11f1-b5a2-dbb5b050bb8a">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-C038100902.html?" data-model-name="Pied-de-Poule" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:162,l:0,cw:640,ch:640,q:80/ynFrFWgNxnsnZ3oqFCbw7P.webp" alt="Dior, Pied-de-Poule"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Dior</div>                    <div class="featured__title">Pied-de-Poule</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-subtle-shimmer"><span>Subtle Shimmer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1318px;"><p class="vanilla-image-block" style="padding-top:125.04%;"><img id="gkupB3TrZCr37BxLgCho4L" name="669679305_18095212865177326_1151448411747485263_n" alt="Subtle shimmer engagement nails." src="https://cdn.mos.cms.futurecdn.net/gkupB3TrZCr37BxLgCho4L-1920-80.jpg" mos="" align="middle" fullscreen="" width="1318" height="1648" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DW9R-m2jDbi/?img_index=1" target="_blank">@matejanova</a>)</span></figcaption></figure><p>When it comes to sparkle, proceed with caution, says Kandalec. "Too much sparkle may take away from your new ring," she advises, adding that she "would stay away from chunky or colorful glitter." A very subtle shimmer, though—like these frosted nails from nail artist <a href="https://www.instagram.com/matejanova/" target="_blank"><u>Mateja Novakovic</u></a>—is Goldilocks. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="0e75e958-ccac-11f1-978a-2de67086eee2">            <a href="https://www.ulta.com/p/shimmering-nail-highlighter-sunkissed-pimprod2048639?sku=2630979" data-model-name="Sunkissed" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iWwdpognj8fjPo5oWi67Lo.png" alt="Shimmering Nail Highlighter - Sunkissed"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Londontown</div>                    <div class="featured__title">Sunkissed</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="0e75e9bc-ccac-11f1-ae50-1568f78fcde0">            <a href="https://www.cvs.com/shop/olive-june-quick-dry-nail-polish-prodid-7200436?skuId=665753" data-model-name="Elevator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WKkqGVYK3TwNKvyctCL8D4.jpg" alt="Olive & June Quick Dry Nail Polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Olive and June</div>                    <div class="featured__title">Elevator</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-metallic-accents"><span>Metallic Accents</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="WvbSZHWgkuKBS6SnLjDvKN" name="650753653_18087068338955869_2749339878115669446_n" alt="Metallic accent engagement nails." src="https://cdn.mos.cms.futurecdn.net/WvbSZHWgkuKBS6SnLjDvKN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CmXA8gIPfyW/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>If a full wash of sparkle still sounds like too much, both Stone and Kandalec suggest adding a simple metallic accent that matches your ring setting, be it platinum, <a href="https://www.whowhatwear.com/beauty/nails/gold-nail-designs" target="_blank">yellow gold</a>, or rose gold. It's a "fun way to add some visual interest," Kandalec tells me, and it does so in a way that complements—never competes with—the sparkly diamond.</p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="0e75eb42-ccac-11f1-ac31-e59a9165909b">            <a href="https://www.ulta.com/p/insta-dri-colorshift-nail-polish-collection-pimprod2059689?sku=2658349" data-model-name="Catch My Shift" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S7sfHQowdacmUwttDEAmGY.png" alt="Insta Dri Colorshift Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sally Hansen</div>                    <div class="featured__title">Catch My Shift</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="0e75eb9c-ccac-11f1-b387-bd098464ce64">            <a href="https://jinsoon.com/collections/all-colors/products/cachet" data-model-name="Cachet" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:151,l:0,cw:1000,ch:1000,q:80/q6grtnCeXovdzy2UhqGdd3.jpg" alt="Cachet"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>jinsoon</div>                    <div class="featured__title">Cachet</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, trend reporting is our bread and butter. Our editors have a knack for spotting the latest in-demand beauty looks—often before they hit the mainstream—while also working closely with trusted experts, like renowned manicurists, celebrity makeup artists, and other leading industry insiders for their personal takes. Together, this ensures every trend report is well-researched, inclusive, and relevant to you.</p><p>In addition, we focus on products that deliver, whether they're affordable favorites or luxury investments. Our curated selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/engagement-nail-design-ideas</link>
                                                                            <description>
                            <![CDATA[ Elegant mani inspo ahead. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 22 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Oct 2026 12:54:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@paintedbyjools; @s.ova.nails; @themaniclub]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo collage of the best engagement nail designs]]></media:description>                                                            <media:text><![CDATA[Photo collage of the best engagement nail designs]]></media:text>
                                <media:title type="plain"><![CDATA[Photo collage of the best engagement nail designs]]></media:title>
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                                <p>Let's be real. Engagements are meant to be a surprise, but more often than not, brides-to-be have a hunch that the big moment is imminent. As a result, it's common to plan your manicure (ahem, <a href="https://www.whowhatwear.com/fashion/shopping/engagement-outfit-ideas-2026" target="_blank">and outfit</a>) before your partner pops the question—or, alternatively, head to the nail salon before snapping and sharing the <a href="https://www.whowhatwear.com/types-of-engagement-ring-cuts" target="_blank">classic ring</a> photo. (I opted for the latter: bare nails for the actual engagement, then cherry-red lacquer for the celebrations.) Of course, there are no hard and fast rules for what constitutes an engagement nail polish. You should ultimately choose a hue that aligns with your personal style—be it bold, minimalist, or something in between—but there are a few designs that look particularly stunning next to a sparkling <a href="https://www.whowhatwear.com/fashion/jewelry/engagement-ring-trends-2026" target="_blank">diamond ring</a>. </p><p>Celebrity manicurist <a href="https://www.instagram.com/julieknailsnyc/?hl=en" target="_blank">Julie Kandalec</a> agrees. "I love a fun, bold nail, but for engagement nails, this is a moment where you as a couple and the ring are the focus," she tells me, adding that a solid polish color or <em>very</em> <a href="https://www.whowhatwear.com/beauty/nails/minimalist-nail-designs" target="_blank">subtle nail art</a>, like French tips, tends to look best. To create the ultimate inspiration board, I consulted Kandalec and celebrity manicurist <a href="https://www.instagram.com/stephstonenails/?hl=en" target="_blank">Stephanie Stone </a>for their most highly requested designs and did some digging of my own from the It-girl IG archives. Scroll on for the 15 best engagement nail ideas, period. </p><h2 class="article-body__section" id="section-the-15-best-engagement-nail-designs-of-all-time"><span>The 15 Best Engagement Nail Designs of All Time </span></h2><h3 class="article-body__section" id="section-sheer-pink-almond"><span>Sheer Pink Almond </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="rULLBbXmcFLv9zZkfZyVAN" name="555081617_18401613526141498_616631808964281247_n" alt="Sheer pink engagement nails." src="https://cdn.mos.cms.futurecdn.net/rULLBbXmcFLv9zZkfZyVAN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1760" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DPLR7r1CCXE/?img_index=1" target="_blank">@paintedbyjools</a>)</span></figcaption></figure><p>If I had to crown one winner, it'd be a <a href="https://www.whowhatwear.com/pink-nail-designs" target="_blank">sheer pink mani</a>, hands down. "Anything that looks like a natural nail with a healthy glow is the most popular engagement and wedding request I see by a landslide," Stone declares, specifically citing milky pink and sheer beige as her top two favorites. "These [polishes] help the ring really pop because they enhance your hands without distracting from the main event." Opt for an <a href="https://www.whowhatwear.com/beauty/nails/almond-nail-designs" target="_blank">almond shape</a>, too, if you want your fingers to appear miles long. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="7943253a-ccab-11f1-8176-af4cb5162138">            <a href="https://www.ulta.com/p/moonlight-ballet-nail-polish-collection-pimprod2059694?sku=2077627" data-model-name="Ballet Slippers" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/udPp5eY89WPghq5oikBtw6.png" alt="Moonlight Ballet Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Essie</div>                    <div class="featured__title">Ballet Slippers</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="794325b2-ccab-11f1-8a7d-25b6a4c7ab05">            <a href="https://www.nordstrom.com/s/londontown-enhanced-color/7335590?color=strawberry+milk&size=one+size" data-model-name="Strawberry Milk" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bwCoxAtcRTaj48yirWFx7B.png" alt="Londontown, Enhanced Color"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Londontown</div>                    <div class="featured__title">Strawberry Milk</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-naked-nails"><span>Naked Nails </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="RGvxYfHPKua5BuZAtX6YbL" name="655270296_18007048211856326_6323431385083170371_n" alt="Selena Gomez's engagement nails." src="https://cdn.mos.cms.futurecdn.net/RGvxYfHPKua5BuZAtX6YbL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DDdvcjbxoi1/?hl=en&img_index=1" target="_blank">@selenagomez</a>)</span></figcaption></figure><p>In a similar vein, <a href="https://www.whowhatwear.com/naked-nail-trend" target="_blank">"naked" nails</a> (aka a sheer base coat or subtly tinted polish) will always be a top choice. Consider <a href="https://www.whowhatwear.com/beauty/nails/selena-gomez-engagement-manicure" target="_blank">Selena Gomez's engagement mani,</a> which featured <a href="https://www.chanel.com/us/makeup/p/179111/le-vernis-longwear-nail-colour/" target="_blank">Chanel's Ballerina</a> for an elegant "your nails but better" wash of color. It's a muted version of the sheer pink design above—a polish so delicate that your nails just naturally appear smooth and shiny. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79432788-ccab-11f1-972f-99a17f13cd0d">            <a href="https://www.chanel.com/us/makeup/p/179111/le-vernis-longwear-nail-colour/" data-model-name="CHANEL Le Vernis Longwear Nail Colour Ballerina" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eWrUkzuJardFFTTv92Dft3.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Ballerina</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79432800-ccab-11f1-a9b7-fb7889523036">            <a href="https://us.manucurist.com/products/green-nail-polish-pale-rose" data-model-name="Pale Rose" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DTDRQUiC2fhvnUAxwmkLW9.jpg" alt="Pale Rose"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Manucurist</div>                    <div class="featured__title">Pale Rose</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-elongated-french"><span>Elongated French </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="k2tNpAxnQQkefg5TdoF7cL" name="591157086_18328738873240424_1564732387232128003_n" alt="Elongated French engagement nails." src="https://cdn.mos.cms.futurecdn.net/k2tNpAxnQQkefg5TdoF7cL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DSI-IVeksWd/?img_index=1" target="_blank">@s.ova.nails</a>)</span></figcaption></figure><p>There's just something about elongated French tips that screams classic yet retro and gloriously It girl coded. Example: <a href="https://www.whowhatwear.com/beauty/nails/madison-beer-engagement-nails" target="_blank">Madison Beer's '60s-inspired set</a> as she said yes to Los Angeles Chargers quarterback Justin Herbert. To achieve the same effect, ask for a medium almond shape and make sure the white tips begin past where your actual nails end. If you're short on time, simply pop on a set of press-ons with a similar design. "I saw a viral video where a guy proposed with the ring <em>and</em> press-on nails. Men, take notes!" Stone quips. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="794329e0-ccab-11f1-8d06-b7114cff8985">            <a href="https://www.ulta.com/p/salon-effects-perfect-press-on-pink-nails-pimprod2056822?sku=2649469" data-model-name="Perfect Press-On Pink Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8BHBkDX4tBLXq6vxZKqxaD.png" alt="Salon Effects Perfect Press-On Pink Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sally Hansen</div>                    <div class="featured__title">Perfect Press-On Pink Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79432a58-ccab-11f1-b1fa-2399824ec933">            <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-blackswhitesgrays-pimprod2008986?sku=2555204" data-model-name="Funny Bunny" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XRcGFVXMUWLAuzcWeDvALD.png" alt="Nail Lacquer Nail Polish, Blacks/whites/grays"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>OPI</div>                    <div class="featured__title">Funny Bunny</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-classic-red"><span>Classic Red </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="e5LsjzBMyhhfBKYhC2XKZL" name="726247397_18597338089027661_4296782239049048109_n" alt="Devon Lee Carlson's engagement nails." src="https://cdn.mos.cms.futurecdn.net/e5LsjzBMyhhfBKYhC2XKZL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DZsf9egmjIV/?hl=en&img_index=1" target="_blank">@devonleecarlson</a>)</span></figcaption></figure><p>"A classic red always works, especially on a short, slightly rounded nail or a short 1940s almond," notes Kandalec. <a href="https://www.whowhatwear.com/living/wedding/devon-lee-carlson-engagement-ring-details" target="_blank">Devon Lee Carlson's</a> cherry-red engagement nails certainly make a strong case for the slightly bolder look. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79432c38-ccab-11f1-8f05-3381df321601">            <a href="https://celissenails.com/products/quickcoat?variant=44497334042712" data-model-name="Celisse Red" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:420,l:0,cw:1500,ch:1500,q:80/dgUyFhXVswPYRSpxLzk4kX.webp" alt="Celisse, Celisse Red"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Celisse</div>                    <div class="featured__title">Celisse Red</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79432ca6-ccab-11f1-ba19-49b0a0532898">            <a href="https://www.chanel.com/us/makeup/p/179153/le-vernis-longwear-nail-colour/" data-model-name="Pompier" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WhpdxRmUQiuWgXbMC49MPK.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Pompier</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-almond-milk"><span>Almond Milk </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="c9HzaSrutc9Qar2uH5mpBa" name="543714654_18525229963010569_4587148242826579866_n" alt="Elsa Hosk's engagement nails." src="https://cdn.mos.cms.futurecdn.net/v2/w:1920,t:400,l:0,cw:1440,ch:2160,q:80/c9HzaSrutc9Qar2uH5mpBa.jpg" mos="" align="middle" fullscreen="" width="1440" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOcGi-7kf-Z/?hl=en" target="_blank">@hoskelsa</a>)</span></figcaption></figure><p>Like sheer pink, <a href="https://www.whowhatwear.com/beauty/nails/milky-nails-trend" target="_blank">milky-white nails</a> are always a safe bet. An almond shape also never fails to look chic (<a href="https://www.whowhatwear.com/beauty/nails/milk-nail-trend" target="_blank">almond milk nails</a>—get it?), as seen on model <a href="https://www.whowhatwear.com/beauty/nails/elsa-hosk-engagement-nails" target="_blank">Elsa Hosk's engagement nails</a>.</p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79432e86-ccab-11f1-a3c6-f303ff82c6e0">            <a href="https://www.ulta.com/p/gel-couture-longwear-nail-polish-xlsImpprod14371015?sku=2589970" data-model-name="First Fitting" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/un5n3aAETeqB6k5vNwWU6K.png" alt="Gel Couture Longwear Nail Polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Essie</div>                    <div class="featured__title">First Fitting</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79432efe-ccab-11f1-9268-b970481413f4">            <a href="https://www.beyondpolish.com/products/ella-mila-stonehearted-45oz?currency=USD" data-model-name="Stonehearted  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Cv6UfdEC4d3DYbg7ypty5K.jpg" alt="Ella+mila - Stonehearted - .45oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Ella+Mila</div>                    <div class="featured__title">Stonehearted  </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-pink-chrome"><span>Pink Chrome</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2fmpUnpiNuJ8MQYsGcg7hL" name="759803684_18089458685411753_940180663769827992_n" alt="Pink chrome engagement nails." src="https://cdn.mos.cms.futurecdn.net/2fmpUnpiNuJ8MQYsGcg7hL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbWkrO-jzCr/?hl=en&img_index=3" target="_blank">@themaniclub</a>)</span></figcaption></figure><p>If you're itching to jazz things up just a little, a pink <a href="https://www.whowhatwear.com/beauty/nails/chrome-manicure-ideas" target="_blank"><u>chrome</u></a> mani instantly adds more zing while remaining chic and understated. "Adding chrome just elevates the look," celebrity nail artist<a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_us_8600661827761698205&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Fnailsbyzola%2F%3Fhl%3Den%26g%3D5&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"> <u>Zola Ganzorigt</u></a> (the queen of glazed donut nails) once <a href="https://www.whowhatwear.com/beauty/nails/chrome-manicure-ideas" target="_blank"><u>told us</u></a>. "Whether you want something subtle and glossy or bold and reflective, chrome can be adapted to fit any style or trend." </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="794330b6-ccab-11f1-b6e1-9d93237d1756">            <a href="https://www.target.com/p/olive-38-june-nail-polish-strawberry-scone-0-46-fl-oz/-/A-94566447" data-model-name="Strawberry Scone" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QMYDMdGsmgbeVCLfbzaeeR.jpg" alt="Olive & June Nail Polish - Strawberry Scone - 0.46 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Olive and June</div>                    <div class="featured__title">Strawberry Scone</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="7943311a-ccab-11f1-93ad-e96e739675b8">            <a href="https://www.ulta.com/p/chrome-powder-pimprod2058196?sku=2654799" data-model-name="Chrome Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i2bD4uZRUEFxi3iE2EJzfQ.png" alt="Chrome Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>OPI</div>                    <div class="featured__title">Chrome Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-bordeaux"><span>Bordeaux</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="W6NtbjwSExmMwcKJPWYPHN" name="628319153_18405905158132670_2249000248867340238_n" alt="Bordeaux engagement nails." src="https://cdn.mos.cms.futurecdn.net/W6NtbjwSExmMwcKJPWYPHN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CSeEfi3svNr/" target="_blank">@harrietwestmoreland</a>)</span></figcaption></figure><p>Who says you have to opt for something sheer and <a href="https://www.whowhatwear.com/beauty/nails/best-neutral-nail-colors" target="_blank">neutral</a>? "I adore a bordeaux or oxblood nail, especially for fall engagements," Kandalec shares. "It's perfect on a short, sharp-square or <a href="https://www.whowhatwear.com/beauty/nails/square-nail-ideas" target="_blank">soft-square nail</a>." Fall brides-to-be, bear in mind! </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="794332aa-ccab-11f1-b0b2-df7ae4e39656">            <a href="https://www.ulta.com/p/color-therapy-nail-polish-collection-pimprod2049489?sku=2632671" data-model-name="Rise and Wine" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NyPX5ZSirZzZ2XAXnBaXGZ.png" alt="Color Therapy Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sally Hansen</div>                    <div class="featured__title">Rise and Wine</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="7943330e-ccab-11f1-a382-9f1d9f8d994f">            <a href="https://www.chanel.com/us/makeup/p/179155/le-vernis-longwear-nail-colour" data-model-name="Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QKfYvmHMXWFswf3WPuX5Mh.png" alt="Le Vernis"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>CHANEL</div>                    <div class="featured__title">Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-jet-black"><span>Jet-Black </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:122.01%;"><img id="LfNJc4Ne3g4FJp6VziocDN" name="548903568_18399811207141498_3422356496525838411_n" alt="Jet-black engagement nails." src="https://cdn.mos.cms.futurecdn.net/LfNJc4Ne3g4FJp6VziocDN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1757" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOp06j_iPXX/?img_index=1" target="_blank">@paintedbyjools</a>)</span></figcaption></figure><p>An <a href="https://www.whowhatwear.com/best-black-nail-designs" target="_blank">inky-black lacquer</a> also aligns with a fall/winter bridal vibe. Again, a short, square shape will keep the look from feeling too gothic—unless that's your goal. If that's the case, by all means, go for a coffin or stiletto!  </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79433494-ccab-11f1-b6d0-ada1320b40f9">            <a href="https://www.ulta.com/p/nail-lacquer-nail-polish-blackswhitesgrays-pimprod2008986?sku=2105693" data-model-name="Black Onyx" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RUWs7QfX8qhtccSC6sfeKg.png" alt="Nail Lacquer Nail Polish, Blacks/whites/grays"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>OPI</div>                    <div class="featured__title">Black Onyx</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="794334f8-ccab-11f1-9faa-d9a35646863e">            <a href="https://www.beyondpolish.com/products/zoya-raven-5-oz-zp387?currency=USD&country=US&variant=31611619246131" data-model-name="Raven  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9kYgScng4kYu57GxNpwyof.jpg" alt="Zoya - Raven 5 Oz. - #zp387"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Zoya</div>                    <div class="featured__title">Raven  </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-gradient-pearl"><span>Gradient Pearl </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="iSQBFMumew34yNsgT3a5UN" name="830434339_18632163562040810_8683460973711380512_n" alt="Gradient pearl engagement nails." src="https://cdn.mos.cms.futurecdn.net/iSQBFMumew34yNsgT3a5UN-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Dd2eVHYh_NF/" target="_blank">@julieknailsnyc</a>)</span></figcaption></figure><p>"I just did this <a href="https://www.instagram.com/p/Dd2eVHYh_NF/" target="_blank"><u>French gradient mani</u></a> with a pearl on hairstylist <a href="https://www.instagram.com/tracydaviss/" target="_blank"><u>Tracy Davis</u></a>, but I can see it for an engagement mani too," notes Kandalec. I concur: That pearl adornment is super delicate, so it won't take away from the rock on your finger. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="7943367e-ccab-11f1-a8a6-119f273d8efc">            <a href="https://celissenails.com/products/quickcoat?variant=42937440862296" data-model-name="Vanity" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:521,l:0,cw:1920,ch:1920,q:80/w9ZymXjsNq85aGLVaHd4wj.jpg" alt="Quickcoat - Vanity – Sheer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Celisse</div>                    <div class="featured__title">Vanity</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="794336d8-ccab-11f1-a8d6-0d54c9c010e4">            <a href="https://www.beyondpolish.com/products/ella-mila-nail-art-decal-pearly-whites" data-model-name="Pearly Whites" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BiWrSKP7W8GQ9mtNaeCUaj.jpg" alt="Ella+mila - Nail Art Decal - Pearly Whites"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Ella+Mila</div>                    <div class="featured__title">Pearly Whites</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-chocolate"><span>Chocolate</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="hnb9p4Dm8AVdW5geoiTb4N" name="670478643_18580510525035641_1872316611734662478_n" alt="Brown engagement nails." src="https://cdn.mos.cms.futurecdn.net/hnb9p4Dm8AVdW5geoiTb4N-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C_pmvaNsldx/" target="_blank">@paintedbyjools</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/brown-nail-trend-2025" target="_blank">Brown nails</a> make for a cool, cozy fall engagement moment. Kandalec agrees, as she notes coffee, chocolate, and espresso are "very trendy right now." Despite practically exploding in popularity over the past year, the polish color remains a classic, so you don't have to worry about falling into a trend trap. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="7943385e-ccab-11f1-9f5c-83f68e9381cf">            <a href="https://www.hermes.com/us/en/product/nail-polish-brun-bistre-V60301VV095/" data-model-name="Brun Bistre" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KmYb74XG3cycQeEfH7xLcS.webp" alt="Hermès, Brun Bistre"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Hermès</div>                    <div class="featured__title">Brun Bistre</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="794338cc-ccab-11f1-b7a6-652040eb54fc">            <a href="https://www.modaoperandi.com/beauty/p/cote-beauty/blush-bashful-nail-polish/736602?" data-model-name="Tobacco" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tivDQ9ar9RqGLgALmiqYHY.png" alt="Côte Beauty, Tobacco"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Côte Beauty</div>                    <div class="featured__title">Tobacco</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-butter-french"><span>Butter French </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1413px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FWJ2xHXdFGbfGGvfbbL8PL" name="730244761_18416537986178067_2795528779304689700_n" alt="Butter French engagement nails." src="https://cdn.mos.cms.futurecdn.net/FWJ2xHXdFGbfGGvfbbL8PL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1413" height="1884" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaQfcpDtzXK/" target="_blank">@raelondonnails</a>)</span></figcaption></figure><p>"More and more couples are opting for <a href="https://www.whowhatwear.com/fashion/jewelry/engagement-ring-trends-city-2026" target="_blank">less traditional stones</a> (versus a white diamond), so you can take that into consideration as well," Kandalec explains. For example, if you have a <a href="https://www.whowhatwear.com/best-yellow-diamond-engagement-rings" target="_blank"><u>yellow</u></a> or champagne diamond, pairing it with a subtle butter-yellow French will look cohesive, not cutesy, and incredibly chic. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="79433a48-ccab-11f1-8ce7-97f296ae6777">            <a href="https://www.nordstrom.com/s/red-velvet-lakur-nail-polish/9217698?color=banana+pudding&size=one+size" data-model-name="Banana Pudding" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yagoAWyWN8Ymx84V3VoGQg.png" alt="Londontown, Banana Pudding"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Londontown</div>                    <div class="featured__title">Banana Pudding</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="79433aac-ccab-11f1-82a6-e5b3c6a4d9e0">            <a href="https://www.ulta.com/p/buttermilk-press-on-nails-mkt77008764?sku=77013827" data-model-name="Buttermilk Press On Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LXiJsrifetG3Kkwuobedk7.png" alt="Buttermilk Press on Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Nail Reformation</div>                    <div class="featured__title">Buttermilk Press On Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-blush-pink"><span>Blush Pink</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="4TknMRdJrVwyYq7NmBxEyK" name="652685290_18016226225827561_8427674489576100394_n" alt="Blush pink engagement nails." src="https://cdn.mos.cms.futurecdn.net/4TknMRdJrVwyYq7NmBxEyK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C-5twULvouT/?img_index=4" target="_blank">@christianserratos</a>)</span></figcaption></figure><p>If you have a pink diamond <a href="https://www.instagram.com/p/C-5twULvouT/?img_index=5" target="_blank"><u>à la Christian Serratos</u></a> (a dream!), Kandalec recommends matching it with a <a href="https://www.whowhatwear.com/beauty/nails/blush-nails-trend" target="_blank">blush-pink </a>mani. I mean, just look at how stunning it appears on the actress. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look </span></h4>        <div class="featured_product_block featured_block_versus" data-id="0e75e598-ccac-11f1-ba51-1ff41800688b">            <a href="https://www.revolve.com/gelcare-nail-polish-in-rose-bb-cream/dp/GELR-WU80/?" data-model-name="Rose BB Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/soM63HgphWosDhxFVDstm5.png" alt="Gelcare, Rose BB Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Gelcare</div>                    <div class="featured__title">Rose BB Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="0e75e5fc-ccac-11f1-8767-e36301252f67">            <a href="https://www.ulta.com/p/nail-art-studio-jelly-gloss-nail-polish-pimprod2044685?sku=2623653" data-model-name="Blush Jelly" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uL3TqzvzLdAQiH5f4yfqsg.png" alt="Nail Art Studio Jelly Gloss Nail Polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Essie</div>                    <div class="featured__title">Blush Jelly</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-colorful-micro-french"><span>Colorful Micro French </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:935px;"><p class="vanilla-image-block" style="padding-top:125.03%;"><img id="Cd92dvwAZPzYnGB5LrtHxM" name="620919036_17932909896168447_6809113280220340496_n" alt="Colorful micro French engagement nails." src="https://cdn.mos.cms.futurecdn.net/Cd92dvwAZPzYnGB5LrtHxM-1920-80.jpg" mos="" align="middle" fullscreen="" width="935" height="1169" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DABnAEVMhmy/" target="_blank">@raelondonnails</a>)</span></figcaption></figure><p>On the nail art front, a <a href="https://www.whowhatwear.com/colorful-french-manicures" target="_blank">colorful micro French</a> manicure always exudes elegance, and it's the perfect choice if you want something a little edgy that still doesn't take attention away from your ring. Feel free to play around with the French-tip color (burgundy, pink, navy, etc.), but the sleek black polish pictured here looks rather elevated, don't you think? </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="0e75e782-ccac-11f1-b685-250d64198ee9">            <a href="https://www.ulta.com/p/le-sweet-nail-polish-collection-pimprod2051477?sku=2638860" data-model-name="Chantilly" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zZH59WKoc4zKsuiywe6vci.png" alt="Le Sweet Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Le Mini Macaron</div>                    <div class="featured__title">Chantilly</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="0e75e7dc-ccac-11f1-b5a2-dbb5b050bb8a">            <a href="https://www.dior.com/en_us/beauty/products/dior-vernis-C038100902.html?" data-model-name="Pied-de-Poule" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:162,l:0,cw:640,ch:640,q:80/ynFrFWgNxnsnZ3oqFCbw7P.webp" alt="Dior, Pied-de-Poule"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Dior</div>                    <div class="featured__title">Pied-de-Poule</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-subtle-shimmer"><span>Subtle Shimmer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1318px;"><p class="vanilla-image-block" style="padding-top:125.04%;"><img id="gkupB3TrZCr37BxLgCho4L" name="669679305_18095212865177326_1151448411747485263_n" alt="Subtle shimmer engagement nails." src="https://cdn.mos.cms.futurecdn.net/gkupB3TrZCr37BxLgCho4L-1920-80.jpg" mos="" align="middle" fullscreen="" width="1318" height="1648" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DW9R-m2jDbi/?img_index=1" target="_blank">@matejanova</a>)</span></figcaption></figure><p>When it comes to sparkle, proceed with caution, says Kandalec. "Too much sparkle may take away from your new ring," she advises, adding that she "would stay away from chunky or colorful glitter." A very subtle shimmer, though—like these frosted nails from nail artist <a href="https://www.instagram.com/matejanova/" target="_blank"><u>Mateja Novakovic</u></a>—is Goldilocks. </p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="0e75e958-ccac-11f1-978a-2de67086eee2">            <a href="https://www.ulta.com/p/shimmering-nail-highlighter-sunkissed-pimprod2048639?sku=2630979" data-model-name="Sunkissed" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iWwdpognj8fjPo5oWi67Lo.png" alt="Shimmering Nail Highlighter - Sunkissed"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Londontown</div>                    <div class="featured__title">Sunkissed</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="0e75e9bc-ccac-11f1-ae50-1568f78fcde0">            <a href="https://www.cvs.com/shop/olive-june-quick-dry-nail-polish-prodid-7200436?skuId=665753" data-model-name="Elevator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WKkqGVYK3TwNKvyctCL8D4.jpg" alt="Olive & June Quick Dry Nail Polish"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Olive and June</div>                    <div class="featured__title">Elevator</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-metallic-accents"><span>Metallic Accents</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="WvbSZHWgkuKBS6SnLjDvKN" name="650753653_18087068338955869_2749339878115669446_n" alt="Metallic accent engagement nails." src="https://cdn.mos.cms.futurecdn.net/WvbSZHWgkuKBS6SnLjDvKN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CmXA8gIPfyW/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>If a full wash of sparkle still sounds like too much, both Stone and Kandalec suggest adding a simple metallic accent that matches your ring setting, be it platinum, <a href="https://www.whowhatwear.com/beauty/nails/gold-nail-designs" target="_blank">yellow gold</a>, or rose gold. It's a "fun way to add some visual interest," Kandalec tells me, and it does so in a way that complements—never competes with—the sparkly diamond.</p><h4 class="article-body__section" id="section-shop-the-look"><span>Shop the Look</span></h4>        <div class="featured_product_block featured_block_versus" data-id="0e75eb42-ccac-11f1-ac31-e59a9165909b">            <a href="https://www.ulta.com/p/insta-dri-colorshift-nail-polish-collection-pimprod2059689?sku=2658349" data-model-name="Catch My Shift" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S7sfHQowdacmUwttDEAmGY.png" alt="Insta Dri Colorshift Nail Polish Collection"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Sally Hansen</div>                    <div class="featured__title">Catch My Shift</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="0e75eb9c-ccac-11f1-b387-bd098464ce64">            <a href="https://jinsoon.com/collections/all-colors/products/cachet" data-model-name="Cachet" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:151,l:0,cw:1000,ch:1000,q:80/q6grtnCeXovdzy2UhqGdd3.jpg" alt="Cachet"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>jinsoon</div>                    <div class="featured__title">Cachet</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, trend reporting is our bread and butter. Our editors have a knack for spotting the latest in-demand beauty looks—often before they hit the mainstream—while also working closely with trusted experts, like renowned manicurists, celebrity makeup artists, and other leading industry insiders for their personal takes. Together, this ensures every trend report is well-researched, inclusive, and relevant to you.</p><p>In addition, we focus on products that deliver, whether they're affordable favorites or luxury investments. Our curated selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ These Autumn Highlights Make Dark Hair Look Richer, Shinier and More Expensive ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As much as we love the <a href="https://www.whowhatwear.com/beauty/hair/blonde-autumn-hair-colour-trends">bright blondes</a> and <a href="https://www.whowhatwear.com/beauty/hair/honey-balayage-hair-trend">honey hues</a> that tend to dominate in summer, there’s something delightful about darker hair colours coming out to play once autumn hits. Rich brunettes, glossy espresso shades and bitter chocolate tones always feel right at home alongside a cosier wardrobe and deeper colour palette. But if you’re worried that going dark might leave your hair looking flat or one-dimensional, then adding some highlights might just be the key to achieving the perfect autumn look.</p><p>"Summer tends to be about brighter sun-kissed pieces, but coming into autumn it’s nice to keep some of that lightness while melting it back into richer brunette tones," says <a href="https://www.instagram.com/jade_scullionandscot/" target="_blank"><strong>Jade Proctor</strong></a><strong>, colour specialist and owner of </strong><a href="https://www.scullionandscot.co.uk/" target="_blank"><strong>Scullion & Scot</strong></a>. “You’re not undoing everything you’ve done through summer, just making it feel deeper, glossier and richer."</p><p>Yes, whether you have naturally dark brown hair or have recently gone deeper with your colour, adding a few lighter pieces can make all the difference to how your hair looks and feels for autumn. Think warm caramel ribbons, honey-toned balayage or subtle chestnut highlights that catch the light when you move. Rather than taking your brunette base several shades lighter, strategically placed highlights can add just enough contrast to give your hair more depth, dimension and brightness without losing those rich, dark undertones.</p><h3 class="article-body__section" id="section-what-sort-of-highlights-look-best-with-dark-hair"><span>What Sort of Highlights Look Best with Dark Hair?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1001px;"><p class="vanilla-image-block" style="padding-top:133.27%;"><img id="ui4gPBWWiDVFJoAtPncZhN" name="coree.moreno" alt="Zendaya with a pixie haircut and soft highlights in her brunette hair" src="https://cdn.mos.cms.futurecdn.net/ui4gPBWWiDVFJoAtPncZhN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1001" height="1334" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdMfDKoFs8J/?hl=en&img_index=2" target="_blank">@coree.moreno</a>)</span></figcaption></figure><p>Brunette hair with highlights is incredibly versatile, whether you prefer barely there <a href="https://www.whowhatwear.com/beauty/hair/ribbon-highlights-hair-trend">ribbons of colour</a> or a more noticeable contrast. From soft, expensive-looking brunettes to bolder caramel blends, there are plenty of ways to make the look your own with some help from your colourist. </p><p>"Dakota Johnson and Amal Clooney are probably my two favourite references for brunette colour with highlights right now," says <strong>Proctor</strong>. "Dakota has moved away from those warmer spring tones into a deeper, cooler espresso where there’s still movement in the colour, but it’s really subtle with lots of colour melting and shifts in tonality." In contrast, <strong>Proctor </strong>points out that Amal’s highlights have "more of a pop" as her thicker, naturally wavy hair can take more prominent pieces of light.</p><p>"For me, that’s the biggest thing with highlighting dark hair: you need to think about texture, density, natural depth and how you actually want to wear your hair rather than how light you can go," says <strong>Proctor</strong>. </p><h3 class="article-body__section" id="section-how-to-maintain-highlights-on-dark-hair"><span>How to Maintain Highlights on Dark Hair</span></h3><p>Typically speaking, with any highlighted style, you’ll probably have to revisit the salon every two to three months for a refresh. However, <strong>Proctor </strong>points out that with dark hair with highlights, the upkeep really comes down to the level of contrast you’ve opted for. "The closer you stay to the natural brunette and the softer the blend, the longer you can leave it," she explains. "Often using a gloss between appointments is enough to bring that richness and shine back."</p><h3 class="article-body__section" id="section-ideas-for-dark-highlighted-hair"><span>Ideas for Dark Highlighted Hair </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="gjLQ44nNHwg944ZRDngPwF" name="dimitrishair_1760917329_3747168610360517171_10380927" alt="Alessandra Ambrosio with dark hair and blonde highlights" src="https://cdn.mos.cms.futurecdn.net/gjLQ44nNHwg944ZRDngPwF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQAngK8COWR/" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Alessandra Ambrosio's combination of honey-blonde highlights and beachy waves is a great style for easing into autumn without fully waving goodbye to summer's brighter tones.</p><p><strong>Best for:</strong> Transitioning into autumn.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2uaagVkqAZu29XJo99cD7c" name="dimitrishair_1775978901_3873514230779881892_10380927" alt="Cindy Crawford with dark hair and subtle ribbon highlights" src="https://cdn.mos.cms.futurecdn.net/2uaagVkqAZu29XJo99cD7c-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXBfK8DDpsP/?img_index=1" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>The iconic Cindy Crawford shows off an expensive-looking cocoa-hued blowout with the most subtly shimmering caramel highlights.</p><p><strong>Best for: </strong>Adding shine to dull hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="E2aNsAGybbDe6rNQfk2Ddb" name="aw_1791584653_4004424631120845724_1442786618" alt="Allison Wiliams with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/E2aNsAGybbDe6rNQfk2Ddb-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeSkx1gkud3/?img_index=5" target="_blank" rel="nofollow">@aw</a>)</span></figcaption></figure><p>Whilst Allison Williams' dark roots scream autumn, there's plenty of brightness to this style with its buttery-blonde ribbons and light ends.</p><p><strong>Best for: </strong>Long lengths.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WRB4YucDJZMrgkPHYLhkLK" name="tamaravaleriesmart_1785191583_3950794414024380044_3969184319" alt="Tamara Smart with curly dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/WRB4YucDJZMrgkPHYLhkLK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1608" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbUC-XZASPf/" target="_blank" rel="nofollow">@tamaravaleriesmart</a>)</span></figcaption></figure><p>Golden-brown highlights add so much warmth and dimension to Tamara Smart's one-length curly cut.</p><p><strong>Best for: </strong>Textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="nMfFfxHtXMaYA4ibpfeW85" name="ciara_1768007239_3806643086995320565_27914637 (1)" alt="Ciara with dark hair with platinum blonde highlights" src="https://cdn.mos.cms.futurecdn.net/nMfFfxHtXMaYA4ibpfeW85-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTT6bvvDZlk/" target="_blank" rel="nofollow">@ciara</a>)</span></figcaption></figure><p>So many cool <a href="https://www.whowhatwear.com/beauty/hair/y2k-hair-colours">Y2K hair trends</a> have made a comeback this year, and Ciara's high-contrast platinum highlights have so much throwback appeal.</p><p><strong>Best for: </strong>Making a statement.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9yxSPJs4mqJieLR4vikEn6" name="justinemarjan_1780010716_3907334233965508664_16321310" alt="Jennifer Lopez with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/9yxSPJs4mqJieLR4vikEn6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DY5pP01D9Ph/" target="_blank" rel="nofollow">@justinemarjan</a>)</span></figcaption></figure><p>J.Lo is the queen of honey highlights, and her face-framing blonde streaks with a teddy-bear brunette base are a timeless choice.</p><p><strong>Best for: </strong>Classic highlights that won't date.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="QD94MXfju94QdPYdyps4jj" name="ninapark_1756478731_3709934947047111159_29177128" alt="Mia Goth with dark hair and subtle highlights" src="https://cdn.mos.cms.futurecdn.net/QD94MXfju94QdPYdyps4jj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DN8Vi95DAa_/" target="_blank" rel="nofollow">@ninapark</a>)</span></figcaption></figure><p>Adding glow and dimension rather than really obvious colour, Mia Goth's babylights are concentrated at the ends of her hair rather than the roots—a great low-maintenance option.</p><p><strong>Best for: </strong>Extending the time between your salon appointments.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="z3rhR667kw4GST9YZLSHNf" name="dimitrishair_1782624264_3929253818923690507_10380927 (2)" alt="Penelope Cruz with dark hair and highlights bob" src="https://cdn.mos.cms.futurecdn.net/z3rhR667kw4GST9YZLSHNf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaHg4e9SyoL/" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Penelope Cruz's "<a href="https://www.whowhatwear.com/beauty/hair/lazy-bob-hair-trend">lazy weekend" bob</a> has to be one of the best celebrity haircuts of 2026, and the chunky '90s-style blonde highlights only add to its appeal.</p><p><strong>Best for: </strong>Laid-back bobs and lobs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="yJvkBMcokxEkiywgBWYrDP" name="brycescarlett_1790963087_3999210042043777627_5216917" alt="Daisy Edgar-Jones with dark wavy hair and auburn highlights" src="https://cdn.mos.cms.futurecdn.net/yJvkBMcokxEkiywgBWYrDP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeADPHrHTIP/" target="_blank" rel="nofollow">@brycescarlett</a>)</span></figcaption></figure><p>Toasted coppers and deep reds are going to be everywhere for <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-colour-trends-2026">autumn 2026,</a> and Daisy Edgar-Jones is at the top of the inspiration list with her auburn-hued highlights.</p><p><strong>Best for: </strong>Those who want a warm alternative to classic brunette shades.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1919px;"><p class="vanilla-image-block" style="padding-top:133.40%;"><img id="X4SNGRUD9bBeB8HWoYiPu3" name="jordynwoods_1791472267_4003481564161852613_7519772" alt="Jordyn Woods with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/X4SNGRUD9bBeB8HWoYiPu3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1919" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DePObR5FW-C/" target="_blank" rel="nofollow">@jordynwoods</a>)</span></figcaption></figure><p><strong></strong><a href="https://www.whowhatwear.com/beauty/hair/brown-hair-with-blonde-highlights-ideas">Brown hair with blonde highlights</a> always looks amazing, and Jordyn Woods' glossy updo is incredible.</p><p><strong>Best for: </strong>Adding shine to dark hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1921px;"><p class="vanilla-image-block" style="padding-top:133.26%;"><img id="cxeHeoUPbWHqiLxUV5MmV" name="marciahamiltonhair_1789153962_3984033223398473825_38084280" alt="Whitney Peak with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/cxeHeoUPbWHqiLxUV5MmV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1921" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdKImvrgREu" target="_blank" rel="nofollow">@marciahamiltonhair</a>)</span></figcaption></figure><p>Red-toned highlights work so well with dark hair and add so much definition to Whitney Peak's natural curls.</p><p><strong>Best for: </strong>Adding warmth to textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="kUC9nzoPNeNETa4kJs4bp7" name="haileybieber_1757113027_3715255807530339069_7141291 (1)" alt="Hailey Bieber with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/kUC9nzoPNeNETa4kJs4bp7-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOPPXwkDQVk/?img_index=1" target="_blank" rel="nofollow">@haileybieber</a>)</span></figcaption></figure><p>Hailey Bieber often goes darker in the autumn and winter months, and this classic bronde look is one of her go-to transitional styles.</p><p><strong>Best for: </strong>In-between seasons.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:133.31%;"><img id="5epHaWbWjywewTbucJdrtU" name="emilychengmakeup_1782660465_3929561587802837616_253881534" alt="Mika Abdalla with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/5epHaWbWjywewTbucJdrtU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2133" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaInPekFJmS/?img_index=2" target="_blank" rel="nofollow">@emilychengmakeup</a>)</span></figcaption></figure><p>Mika Abdalla's combination of <a href="https://www.whowhatwear.com/beauty/hair/brushed-out-curls-hair-trend">brushed-out curls</a> and cashmere-coloured highlights is seriously pretty.</p><p><strong>Best for: </strong>Adding definition to textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FAZFWYn88ekCucNng9sB4A" name="keke_1777573159_3886887209336921372_1141197" alt="Keke Palmer with dark hair with red highlights" src="https://cdn.mos.cms.futurecdn.net/FAZFWYn88ekCucNng9sB4A-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXw_-jhiTJb" target="_blank" rel="nofollow">@keke</a>)</span></figcaption></figure><p><strong></strong><a href="https://www.whowhatwear.com/pixie-cut">Pixie cuts</a> have been enjoying a moment this year, and Keke Palmer's looks so cool with vibrant red highlights.</p><p><strong>Best for: </strong>Adding a pop of colour to shorter styles.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:118.55%;"><img id="zY7Zbp6L9yJkc3jAmgsZM6" name="emmy_1791062009_4000040042717601124_43867292" alt="Emmy Rossum with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/zY7Zbp6L9yJkc3jAmgsZM6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1536" height="1821" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeC_6kcmLht/?img_index=1" target="_blank" rel="nofollow">@emmy</a>)</span></figcaption></figure><p>Highlights can seem high-maintenance, but opting for a scattering through the mid-lengths and ends, like Emmy Rossum, adds subtle luminosity.</p><p><strong>Best for: </strong>Adding colour without the upkeep.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:129.51%;"><img id="jgaDn5hTkaWT5bTC7sF8yb" name="dimitrishair_1775097249_3866118396055791403_10380927" alt="Amal Clooney with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/jgaDn5hTkaWT5bTC7sF8yb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1865" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DWnNjiYgjar/?img_index=3" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Amal Clooney's hair always looks so expensive thanks to the way her cashmere-blonde highlights frame her chocolate-brown lengths.</p><p><strong>Best for: </strong>Polished, expensive-looking strands.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2234px;"><p class="vanilla-image-block" style="padding-top:114.59%;"><img id="faLudfNbZuECdVssE5CaJh" name="chadmaxwellhair_1791394146_4002824694209879599_26017064" alt="Bella Maclean with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/faLudfNbZuECdVssE5CaJh-1920-80.jpg" mos="" align="middle" fullscreen="" width="2234" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeM5atSgos6" target="_blank" rel="nofollow">@chadmaxwellhair</a>)</span></figcaption></figure><p>Is there anything more autumnal than Bella Maclean's chunky auburn highlights?</p><p><strong>Best for: </strong>The perfect autumn/winter colour.</p><h3 class="article-body__section" id="section-best-products-for-dark-hair-with-highlights"><span>Best Products for Dark Hair with Highlights</span></h3>        <div class="featured_product_block featured_block_standard" data-id="c658641a-cbb7-11f1-891f-45bfa67589bf">            <a href="https://www.boots.com/amika-the-protector-color-protect-and-strengthen-shampoo-275ml-10392058" data-model-name="The Protector Color Protect + Strengthen Shampoo " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DGMdo6k7B6mv65RLN7bgDX.webp" alt="Amika the Protector Color Protect + Strengthen Shampoo 275ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Amika</div>                                        <div class="featured__title">The Protector Color Protect + Strengthen Shampoo </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This colour-protecting shampoo will keep highlights looking vibrant for up to 40 washes.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c658647e-cbb7-11f1-a646-5b05f8d7ba08">            <a href="https://www.boots.com/loreal-professionnel-vitamino-color-spectrum-conditioner-for-coloured-hair-and-ultra-shine-200ml-10353144" data-model-name="Vitamino Color Spectrum Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pAxf4PJNazRXJATNsZSTXk.webp" alt="L'oréal Professionnel Vitamino Color Spectrum Conditioner for Coloured Hair & Ultra Shine 200ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Professionnel</div>                                        <div class="featured__title">Vitamino Color Spectrum Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Formulated with ferulic and citric acids, this conditioner will keep highlights and coloured hair looking seriously shiny.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c6586546-cbb7-11f1-a4de-8dc9569d4d13">            <a href="https://www.boots.com/olaplex-7-bonding-oil-30ml-10401518" data-model-name="N°7 Bonding Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:398,l:0,cw:1500,ch:1500,q:80/F6xgiZipx4Qen7vAsgBKoK.webp" alt="Olaplex °7 Bonding Oil 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">N°7 Bonding Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Adding a <a href="https://www.whowhatwear.com/best-hair-oils-uk">hair oil</a> to your routine, especially during the colder months, will add hydration and leave highlights glistening.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c65864e2-cbb7-11f1-baec-d7989c8ee7c1">            <a href="https://www.lookfantastic.com/p/wella-professionals-ultimate-color-leave-in-mask-95ml/17512303" data-model-name="Ultimate Color Miracle Leave-In Mask for All Coloured Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:302,l:0,cw:1500,ch:1500,q:80/6HQKLYFJUdjhfRsrMSfah9.webp" alt="Wella Professionals Ultimate Color Miracle Leave-In Mask for All Coloured Hair 95ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wella Professionals </div>                                        <div class="featured__title">Ultimate Color Miracle Leave-In Mask for All Coloured Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Apply this nourishing mask to damp hair to protect it from breakage and UV rays whilst detangling, softening and adding shine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c65865aa-cbb7-11f1-ae5b-e110fe836468">            <a href="https://www.sephora.co.uk/p/maria-nila-colour-refresh-cacao-intense" data-model-name="Colour Refresh Cacao Intense" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2rweeuRipqfNgpwv28RuZW.jpg" alt="Maria Nila Colour Refresh Cacao Intense 300ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maria Nila</div>                                        <div class="featured__title">Colour Refresh Cacao Intense</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A nourishing, non-permanent <a href="https://www.whowhatwear.com/beauty/hair/best-colour-depositing-hair-masks">colour refresh mask</a> that will add vibrancy to deep brunettes between salon appointments.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/dark-hair-with-highlights-ideas</link>
                                                                            <description>
                            <![CDATA[ Seriously glossy. ]]>
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                                                                        <pubDate>Thu, 22 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 22 Oct 2026 13:36:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@coree.moreno]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Zendaya with dark hair and highlights]]></media:description>                                                            <media:text><![CDATA[Zendaya with dark hair and highlights]]></media:text>
                                <media:title type="plain"><![CDATA[Zendaya with dark hair and highlights]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>As much as we love the <a href="https://www.whowhatwear.com/beauty/hair/blonde-autumn-hair-colour-trends">bright blondes</a> and <a href="https://www.whowhatwear.com/beauty/hair/honey-balayage-hair-trend">honey hues</a> that tend to dominate in summer, there’s something delightful about darker hair colours coming out to play once autumn hits. Rich brunettes, glossy espresso shades and bitter chocolate tones always feel right at home alongside a cosier wardrobe and deeper colour palette. But if you’re worried that going dark might leave your hair looking flat or one-dimensional, then adding some highlights might just be the key to achieving the perfect autumn look.</p><p>"Summer tends to be about brighter sun-kissed pieces, but coming into autumn it’s nice to keep some of that lightness while melting it back into richer brunette tones," says <a href="https://www.instagram.com/jade_scullionandscot/" target="_blank"><strong>Jade Proctor</strong></a><strong>, colour specialist and owner of </strong><a href="https://www.scullionandscot.co.uk/" target="_blank"><strong>Scullion & Scot</strong></a>. “You’re not undoing everything you’ve done through summer, just making it feel deeper, glossier and richer."</p><p>Yes, whether you have naturally dark brown hair or have recently gone deeper with your colour, adding a few lighter pieces can make all the difference to how your hair looks and feels for autumn. Think warm caramel ribbons, honey-toned balayage or subtle chestnut highlights that catch the light when you move. Rather than taking your brunette base several shades lighter, strategically placed highlights can add just enough contrast to give your hair more depth, dimension and brightness without losing those rich, dark undertones.</p><h3 class="article-body__section" id="section-what-sort-of-highlights-look-best-with-dark-hair"><span>What Sort of Highlights Look Best with Dark Hair?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1001px;"><p class="vanilla-image-block" style="padding-top:133.27%;"><img id="ui4gPBWWiDVFJoAtPncZhN" name="coree.moreno" alt="Zendaya with a pixie haircut and soft highlights in her brunette hair" src="https://cdn.mos.cms.futurecdn.net/ui4gPBWWiDVFJoAtPncZhN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1001" height="1334" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdMfDKoFs8J/?hl=en&img_index=2" target="_blank">@coree.moreno</a>)</span></figcaption></figure><p>Brunette hair with highlights is incredibly versatile, whether you prefer barely there <a href="https://www.whowhatwear.com/beauty/hair/ribbon-highlights-hair-trend">ribbons of colour</a> or a more noticeable contrast. From soft, expensive-looking brunettes to bolder caramel blends, there are plenty of ways to make the look your own with some help from your colourist. </p><p>"Dakota Johnson and Amal Clooney are probably my two favourite references for brunette colour with highlights right now," says <strong>Proctor</strong>. "Dakota has moved away from those warmer spring tones into a deeper, cooler espresso where there’s still movement in the colour, but it’s really subtle with lots of colour melting and shifts in tonality." In contrast, <strong>Proctor </strong>points out that Amal’s highlights have "more of a pop" as her thicker, naturally wavy hair can take more prominent pieces of light.</p><p>"For me, that’s the biggest thing with highlighting dark hair: you need to think about texture, density, natural depth and how you actually want to wear your hair rather than how light you can go," says <strong>Proctor</strong>. </p><h3 class="article-body__section" id="section-how-to-maintain-highlights-on-dark-hair"><span>How to Maintain Highlights on Dark Hair</span></h3><p>Typically speaking, with any highlighted style, you’ll probably have to revisit the salon every two to three months for a refresh. However, <strong>Proctor </strong>points out that with dark hair with highlights, the upkeep really comes down to the level of contrast you’ve opted for. "The closer you stay to the natural brunette and the softer the blend, the longer you can leave it," she explains. "Often using a gloss between appointments is enough to bring that richness and shine back."</p><h3 class="article-body__section" id="section-ideas-for-dark-highlighted-hair"><span>Ideas for Dark Highlighted Hair </span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="gjLQ44nNHwg944ZRDngPwF" name="dimitrishair_1760917329_3747168610360517171_10380927" alt="Alessandra Ambrosio with dark hair and blonde highlights" src="https://cdn.mos.cms.futurecdn.net/gjLQ44nNHwg944ZRDngPwF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DQAngK8COWR/" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Alessandra Ambrosio's combination of honey-blonde highlights and beachy waves is a great style for easing into autumn without fully waving goodbye to summer's brighter tones.</p><p><strong>Best for:</strong> Transitioning into autumn.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="2uaagVkqAZu29XJo99cD7c" name="dimitrishair_1775978901_3873514230779881892_10380927" alt="Cindy Crawford with dark hair and subtle ribbon highlights" src="https://cdn.mos.cms.futurecdn.net/2uaagVkqAZu29XJo99cD7c-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXBfK8DDpsP/?img_index=1" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>The iconic Cindy Crawford shows off an expensive-looking cocoa-hued blowout with the most subtly shimmering caramel highlights.</p><p><strong>Best for: </strong>Adding shine to dull hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="E2aNsAGybbDe6rNQfk2Ddb" name="aw_1791584653_4004424631120845724_1442786618" alt="Allison Wiliams with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/E2aNsAGybbDe6rNQfk2Ddb-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeSkx1gkud3/?img_index=5" target="_blank" rel="nofollow">@aw</a>)</span></figcaption></figure><p>Whilst Allison Williams' dark roots scream autumn, there's plenty of brightness to this style with its buttery-blonde ribbons and light ends.</p><p><strong>Best for: </strong>Long lengths.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="WRB4YucDJZMrgkPHYLhkLK" name="tamaravaleriesmart_1785191583_3950794414024380044_3969184319" alt="Tamara Smart with curly dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/WRB4YucDJZMrgkPHYLhkLK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="1608" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbUC-XZASPf/" target="_blank" rel="nofollow">@tamaravaleriesmart</a>)</span></figcaption></figure><p>Golden-brown highlights add so much warmth and dimension to Tamara Smart's one-length curly cut.</p><p><strong>Best for: </strong>Textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="nMfFfxHtXMaYA4ibpfeW85" name="ciara_1768007239_3806643086995320565_27914637 (1)" alt="Ciara with dark hair with platinum blonde highlights" src="https://cdn.mos.cms.futurecdn.net/nMfFfxHtXMaYA4ibpfeW85-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DTT6bvvDZlk/" target="_blank" rel="nofollow">@ciara</a>)</span></figcaption></figure><p>So many cool <a href="https://www.whowhatwear.com/beauty/hair/y2k-hair-colours">Y2K hair trends</a> have made a comeback this year, and Ciara's high-contrast platinum highlights have so much throwback appeal.</p><p><strong>Best for: </strong>Making a statement.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="9yxSPJs4mqJieLR4vikEn6" name="justinemarjan_1780010716_3907334233965508664_16321310" alt="Jennifer Lopez with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/9yxSPJs4mqJieLR4vikEn6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DY5pP01D9Ph/" target="_blank" rel="nofollow">@justinemarjan</a>)</span></figcaption></figure><p>J.Lo is the queen of honey highlights, and her face-framing blonde streaks with a teddy-bear brunette base are a timeless choice.</p><p><strong>Best for: </strong>Classic highlights that won't date.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="QD94MXfju94QdPYdyps4jj" name="ninapark_1756478731_3709934947047111159_29177128" alt="Mia Goth with dark hair and subtle highlights" src="https://cdn.mos.cms.futurecdn.net/QD94MXfju94QdPYdyps4jj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DN8Vi95DAa_/" target="_blank" rel="nofollow">@ninapark</a>)</span></figcaption></figure><p>Adding glow and dimension rather than really obvious colour, Mia Goth's babylights are concentrated at the ends of her hair rather than the roots—a great low-maintenance option.</p><p><strong>Best for: </strong>Extending the time between your salon appointments.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="z3rhR667kw4GST9YZLSHNf" name="dimitrishair_1782624264_3929253818923690507_10380927 (2)" alt="Penelope Cruz with dark hair and highlights bob" src="https://cdn.mos.cms.futurecdn.net/z3rhR667kw4GST9YZLSHNf-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaHg4e9SyoL/" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Penelope Cruz's "<a href="https://www.whowhatwear.com/beauty/hair/lazy-bob-hair-trend">lazy weekend" bob</a> has to be one of the best celebrity haircuts of 2026, and the chunky '90s-style blonde highlights only add to its appeal.</p><p><strong>Best for: </strong>Laid-back bobs and lobs.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="yJvkBMcokxEkiywgBWYrDP" name="brycescarlett_1790963087_3999210042043777627_5216917" alt="Daisy Edgar-Jones with dark wavy hair and auburn highlights" src="https://cdn.mos.cms.futurecdn.net/yJvkBMcokxEkiywgBWYrDP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeADPHrHTIP/" target="_blank" rel="nofollow">@brycescarlett</a>)</span></figcaption></figure><p>Toasted coppers and deep reds are going to be everywhere for <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-colour-trends-2026">autumn 2026,</a> and Daisy Edgar-Jones is at the top of the inspiration list with her auburn-hued highlights.</p><p><strong>Best for: </strong>Those who want a warm alternative to classic brunette shades.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1919px;"><p class="vanilla-image-block" style="padding-top:133.40%;"><img id="X4SNGRUD9bBeB8HWoYiPu3" name="jordynwoods_1791472267_4003481564161852613_7519772" alt="Jordyn Woods with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/X4SNGRUD9bBeB8HWoYiPu3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1919" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DePObR5FW-C/" target="_blank" rel="nofollow">@jordynwoods</a>)</span></figcaption></figure><p><strong></strong><a href="https://www.whowhatwear.com/beauty/hair/brown-hair-with-blonde-highlights-ideas">Brown hair with blonde highlights</a> always looks amazing, and Jordyn Woods' glossy updo is incredible.</p><p><strong>Best for: </strong>Adding shine to dark hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1921px;"><p class="vanilla-image-block" style="padding-top:133.26%;"><img id="cxeHeoUPbWHqiLxUV5MmV" name="marciahamiltonhair_1789153962_3984033223398473825_38084280" alt="Whitney Peak with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/cxeHeoUPbWHqiLxUV5MmV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1921" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdKImvrgREu" target="_blank" rel="nofollow">@marciahamiltonhair</a>)</span></figcaption></figure><p>Red-toned highlights work so well with dark hair and add so much definition to Whitney Peak's natural curls.</p><p><strong>Best for: </strong>Adding warmth to textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="kUC9nzoPNeNETa4kJs4bp7" name="haileybieber_1757113027_3715255807530339069_7141291 (1)" alt="Hailey Bieber with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/kUC9nzoPNeNETa4kJs4bp7-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOPPXwkDQVk/?img_index=1" target="_blank" rel="nofollow">@haileybieber</a>)</span></figcaption></figure><p>Hailey Bieber often goes darker in the autumn and winter months, and this classic bronde look is one of her go-to transitional styles.</p><p><strong>Best for: </strong>In-between seasons.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1600px;"><p class="vanilla-image-block" style="padding-top:133.31%;"><img id="5epHaWbWjywewTbucJdrtU" name="emilychengmakeup_1782660465_3929561587802837616_253881534" alt="Mika Abdalla with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/5epHaWbWjywewTbucJdrtU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1600" height="2133" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaInPekFJmS/?img_index=2" target="_blank" rel="nofollow">@emilychengmakeup</a>)</span></figcaption></figure><p>Mika Abdalla's combination of <a href="https://www.whowhatwear.com/beauty/hair/brushed-out-curls-hair-trend">brushed-out curls</a> and cashmere-coloured highlights is seriously pretty.</p><p><strong>Best for: </strong>Adding definition to textured hair.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FAZFWYn88ekCucNng9sB4A" name="keke_1777573159_3886887209336921372_1141197" alt="Keke Palmer with dark hair with red highlights" src="https://cdn.mos.cms.futurecdn.net/FAZFWYn88ekCucNng9sB4A-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXw_-jhiTJb" target="_blank" rel="nofollow">@keke</a>)</span></figcaption></figure><p><strong></strong><a href="https://www.whowhatwear.com/pixie-cut">Pixie cuts</a> have been enjoying a moment this year, and Keke Palmer's looks so cool with vibrant red highlights.</p><p><strong>Best for: </strong>Adding a pop of colour to shorter styles.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1536px;"><p class="vanilla-image-block" style="padding-top:118.55%;"><img id="zY7Zbp6L9yJkc3jAmgsZM6" name="emmy_1791062009_4000040042717601124_43867292" alt="Emmy Rossum with dark hair with highlights" src="https://cdn.mos.cms.futurecdn.net/zY7Zbp6L9yJkc3jAmgsZM6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1536" height="1821" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeC_6kcmLht/?img_index=1" target="_blank" rel="nofollow">@emmy</a>)</span></figcaption></figure><p>Highlights can seem high-maintenance, but opting for a scattering through the mid-lengths and ends, like Emmy Rossum, adds subtle luminosity.</p><p><strong>Best for: </strong>Adding colour without the upkeep.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:129.51%;"><img id="jgaDn5hTkaWT5bTC7sF8yb" name="dimitrishair_1775097249_3866118396055791403_10380927" alt="Amal Clooney with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/jgaDn5hTkaWT5bTC7sF8yb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1865" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DWnNjiYgjar/?img_index=3" target="_blank" rel="nofollow">@dimitrishair</a>)</span></figcaption></figure><p>Amal Clooney's hair always looks so expensive thanks to the way her cashmere-blonde highlights frame her chocolate-brown lengths.</p><p><strong>Best for: </strong>Polished, expensive-looking strands.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2234px;"><p class="vanilla-image-block" style="padding-top:114.59%;"><img id="faLudfNbZuECdVssE5CaJh" name="chadmaxwellhair_1791394146_4002824694209879599_26017064" alt="Bella Maclean with dark hair and highlights" src="https://cdn.mos.cms.futurecdn.net/faLudfNbZuECdVssE5CaJh-1920-80.jpg" mos="" align="middle" fullscreen="" width="2234" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeM5atSgos6" target="_blank" rel="nofollow">@chadmaxwellhair</a>)</span></figcaption></figure><p>Is there anything more autumnal than Bella Maclean's chunky auburn highlights?</p><p><strong>Best for: </strong>The perfect autumn/winter colour.</p><h3 class="article-body__section" id="section-best-products-for-dark-hair-with-highlights"><span>Best Products for Dark Hair with Highlights</span></h3>        <div class="featured_product_block featured_block_standard" data-id="c658641a-cbb7-11f1-891f-45bfa67589bf">            <a href="https://www.boots.com/amika-the-protector-color-protect-and-strengthen-shampoo-275ml-10392058" data-model-name="The Protector Color Protect + Strengthen Shampoo " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DGMdo6k7B6mv65RLN7bgDX.webp" alt="Amika the Protector Color Protect + Strengthen Shampoo 275ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Amika</div>                                        <div class="featured__title">The Protector Color Protect + Strengthen Shampoo </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This colour-protecting shampoo will keep highlights looking vibrant for up to 40 washes.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c658647e-cbb7-11f1-a646-5b05f8d7ba08">            <a href="https://www.boots.com/loreal-professionnel-vitamino-color-spectrum-conditioner-for-coloured-hair-and-ultra-shine-200ml-10353144" data-model-name="Vitamino Color Spectrum Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pAxf4PJNazRXJATNsZSTXk.webp" alt="L'oréal Professionnel Vitamino Color Spectrum Conditioner for Coloured Hair & Ultra Shine 200ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Professionnel</div>                                        <div class="featured__title">Vitamino Color Spectrum Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Formulated with ferulic and citric acids, this conditioner will keep highlights and coloured hair looking seriously shiny.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c6586546-cbb7-11f1-a4de-8dc9569d4d13">            <a href="https://www.boots.com/olaplex-7-bonding-oil-30ml-10401518" data-model-name="N°7 Bonding Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:398,l:0,cw:1500,ch:1500,q:80/F6xgiZipx4Qen7vAsgBKoK.webp" alt="Olaplex °7 Bonding Oil 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">N°7 Bonding Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Adding a <a href="https://www.whowhatwear.com/best-hair-oils-uk">hair oil</a> to your routine, especially during the colder months, will add hydration and leave highlights glistening.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c65864e2-cbb7-11f1-baec-d7989c8ee7c1">            <a href="https://www.lookfantastic.com/p/wella-professionals-ultimate-color-leave-in-mask-95ml/17512303" data-model-name="Ultimate Color Miracle Leave-In Mask for All Coloured Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:302,l:0,cw:1500,ch:1500,q:80/6HQKLYFJUdjhfRsrMSfah9.webp" alt="Wella Professionals Ultimate Color Miracle Leave-In Mask for All Coloured Hair 95ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wella Professionals </div>                                        <div class="featured__title">Ultimate Color Miracle Leave-In Mask for All Coloured Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Apply this nourishing mask to damp hair to protect it from breakage and UV rays whilst detangling, softening and adding shine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c65865aa-cbb7-11f1-ae5b-e110fe836468">            <a href="https://www.sephora.co.uk/p/maria-nila-colour-refresh-cacao-intense" data-model-name="Colour Refresh Cacao Intense" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2rweeuRipqfNgpwv28RuZW.jpg" alt="Maria Nila Colour Refresh Cacao Intense 300ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maria Nila</div>                                        <div class="featured__title">Colour Refresh Cacao Intense</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A nourishing, non-permanent <a href="https://www.whowhatwear.com/beauty/hair/best-colour-depositing-hair-masks">colour refresh mask</a> that will add vibrancy to deep brunettes between salon appointments.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Dry Skin Hates to See Your Foundation Coming (Unless You're Using These IYKYK Hydrating Formulas) ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Any beauty lover will tell you that good makeup starts with good skin prep. While that's true, this can be extra tricky for people with <a href="https://www.whowhatwear.com/beauty/skin/best-face-washes-for-dry-skin">dry skin</a>. Not only do they need the right <a href="https://www.whowhatwear.com/beauty/skin/best-moisturizer-for-dry-skin">skincare products</a> and primers, but they also need makeup that's suited for their skin type. This is especially the case when it comes to <a href="https://www.whowhatwear.com/best-foundations">foundation</a>. Without the right ingredients, foundation can make dry skin look even drier and bring out any patches, peeling, or rough texture. </p><p>“When I’m working with dry skin, I will always look for a foundation that’s going to work with the skin rather than sit on top of it,” says celebrity makeup artist <a href="https://www.instagram.com/alexapersico/?hl=en">Alexa Persico</a>. “I tend to gravitate toward a hydrating liquid or serum like formulas with ingredients like hyaluronic acid or glycerin and finishes that are natural radiant or dewy.” She adds that matte and <a href="https://www.whowhatwear.com/beauty/makeup/best-full-coverage-foundation">full-coverage formulas</a> often emphasize visible dryness, so it’s better to keep it light and build it up as needed.</p><p>Considering I have combination skin that tends to run dry in the cooler months, I decided to go straight to the pros to find out which foundations are actually worth the investment. Curious about their top picks? Keep scrolling for all the details.</p><h2 id="the-best-foundations-for-dry-skin-at-a-glance">The Best Foundations for Dry Skin, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?" target="_blank" rel="sponsored">Westman Atelier Suprême Bio-Complex Liquid Foundation </a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.chanel.com/us/makeup/p/184564/les-beiges-water-fresh-complexion-touch/" target="_blank" rel="sponsored">Chanel Les Beiges</a></li><li><strong>Best Medium Coverage: </strong><a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" target="_blank" rel="sponsored">NARS Light Reflecting Skin Improving Foundation </a></li><li><strong>Best Dewy Foundation: </strong><a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?" target="_blank" rel="sponsored">Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation </a></li><li><strong>Best Medium-to-High Coverage: </strong><a href="https://www.sephora.com/product/forever-skin-glow-liquid-foundation-24-hour-wear-P520267?" target="_blank" rel="sponsored">Dior Forever Skin Glow Liquid Foundation 24hr Wear </a></li></ul><h3 class="article-body__section" id="section-the-best-foundations-for-dry-skin-in-2026"><span>The Best Foundations for Dry Skin in 2026</span></h3><h2 id="best-overall-westman-atelier-supreme-bio-complex-liquid-foundation">Best Overall: Westman Atelier Suprême Bio-Complex Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="171198d2-cd56-11f1-87dd-7b380d91970a">            <a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?" data-model-name="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MqEwhAGz9uBNzhctgfhTkU.jpg" alt="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides - Atelier T1"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Any product that combines skincare and makeup is a win in my book. Turns out makeup artists love it too, which is why this Westman Atelier foundation made the list. "I love this when I want the skin to look incredibly fresh and natural," says global makeup artist and luxury educator <a href="https://www.instagram.com/alexsmccormick/?hl=en" target="_blank">Alexandra McCormick</a>. "It has that beautiful skincare-meets-makeup quality and gives dry or mature skin a luminous, healthy-looking finish without feeling like you’re wearing a lot of foundation."</p><p><strong>Pros: </strong>Weightless feel, blurs pores </p><p><strong>Cons: </strong>None</p><p><strong>Key ingredients: </strong>Exosome technology, Suprême Bio-Complex (oligopeptide-1, peptide duo, vitamin B3), sunflower, rosemary and seaweed extracts </p><p><strong>Shades:</strong> 30</p><p><strong>Customer review: </strong>"I am 63 with dry skin and this foundation is perfect! I always have high expectations and have tried some of the most expensive high end foundations and this one beats them all!" </p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-chanel-les-beiges">Best for Mature Skin: Chanel Les Beiges</h2>        <div class="featured_product_block featured_block_standard" data-id="17119954-cd56-11f1-a7dc-9134e2b60dda">            <a href="https://www.chanel.com/us/makeup/p/184564/les-beiges-water-fresh-complexion-touch/" data-model-name="Les Beiges" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4wmSqcbhSpLAvmSY8gfWLX.png" alt="Les Beiges"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Some people automatically assume that designer makeup is overrated, but I'm here to tell you that's far from the case. The proof? This ultra hydrating formula from Chanel. "This is such a beautiful option for dry skin because it gives you coverage while maintaining that fresh, hydrated look," says McCormick. "It feels lightweight on the skin and is especially lovely when you want the complexion to look polished but still very much like real skin."</p><p><strong>Pros: </strong>Lightweight, hydrating for up to 12 hours</p><p><strong>Cons: </strong>May require layering for more coverage </p><p><strong>Key ingredients: </strong>Jasmine extract, tamarind seed extract, glycerin, sodium hyaluronate</p><p><strong>Shades: </strong>24 </p><p><strong>Customer review: </strong>"Amazing! It leaves the skin so fresh and dewy. It gives a lovely natural glow. Chanel products do not disappoint. I will be repurchasing this product and keeping it in my daily makeup routine."</p></p>                </div>                            </div>        </div><h2 id="best-medium-coverage-nars-light-reflecting-skin-improving-medium-coverage-foundation">Best Medium Coverage: NARS Light Reflecting Skin Improving Medium Coverage Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="171199f4-cd56-11f1-913b-8bc163cc9194">            <a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" data-model-name="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vkZUKovTUMixiAKv55UipX.png" alt="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides - Patagonia"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll be the first to admit that Nars has never let me down, so it's no surprise that makeup artists love it as well. "This is one I recommend when someone wants a little more coverage without sacrificing luminosity," says McCormick. "It’s buildable, gives the skin a beautifully smooth, natural-looking finish and doesn’t have that heavy, flat appearance that can emphasize dryness."</p><p><strong>Pros: </strong>Medium buildable coverage, suitable for normal to dry skin</p><p><strong>Cons: </strong>Fragrance may irritate sensitive skin</p><p><strong>Key ingredients: </strong>biomimetic oat, Japanese lilyturf, cacao peptides, milk thistle, glycerin</p><p><strong>Shades: </strong>50</p><p><strong>Customer review:</strong> "I have used so many foundations for my dry skin, but this one is the best of all. I feel very comfortable, and it does not look cakey at all."</p></p>                </div>                            </div>        </div><h2 id="best-dewy-foundation-armani-beauty-luminous-silk-natural-glow-blurring-liquid-foundation">Best Dewy Foundation: Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="17119ada-cd56-11f1-a21d-0536e7c14e07">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NQjBUinCnQoynoXGhdKVha.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 2"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As a beauty editor, I can confirm that this is hands down one of the most loved and talked-about foundations. In fact, several of our editors have tested this formula on numerous occasions and have given <a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation">rave reviews</a>. "This has been a makeup-artist favorite for a reason," says Persico. "It gives you that beautiful perfected finish without making the skin look heavy or overly made up, and I love how it photographs."<strong> </strong></p><p><strong>Pros: </strong>Natural radiant finish, blurring effect</p><p><strong>Cons: </strong>Contains fragrance</p><p><strong>Key ingredients:</strong> Niacinamide, glycerin, hydrolyzed lupine protein, pancratium maritimum extract</p><p><strong>Shades: </strong>44</p><p><strong>Customer review: </strong>"The Armani Luminous Silk Liquid Foundation is as fabulous as everyone says it is. It doesn't clog my pores or accentuate my fine lines. When using it, my skin looks flawless and glowy. I absolutely love it!"</p></p>                </div>                            </div>        </div><h2 id="best-medium-to-high-coverage-dior-forever-skin-glow-liquid-foundation-24hr-wear">Best Medium-to-High Coverage: Dior Forever Skin Glow Liquid Foundation 24hr Wear </h2>        <div class="featured_product_block featured_block_standard" data-id="17119b48-cd56-11f1-91cb-a3ae94f5bbd7">            <a href="https://www.sephora.com/product/forever-skin-glow-liquid-foundation-24-hour-wear-P520267?" data-model-name="Forever Skin Glow Liquid Foundation 24hr Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8nbSXXEc5rHj6cQV77ZU7P.jpg" alt="Forever Skin Glow Liquid Foundation 24hr Wear - 9n Neutral"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Forever Skin Glow Liquid Foundation 24hr Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dior has a wonderful shade range and the formula is buildable and breathable. It also contains skin-loving ingredients such as hyaluronic acid, niacinamide, peptides, glycerin. "This is a great option when you want a little more coverage but still want the skin to have life and radiance," says Persico. "It gives that polished, perfected look without the flatness I sometimes see with traditional full-coverage foundations.” </p><p><strong>Pros:</strong> Natural radiant finish, 48-hour hydration</p><p><strong>Cons: </strong>Contains fragrance, SPF 25 may not replace dedicated sunscreen</p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, peptides, glycerin</p><p><strong>Shades:</strong> 42 shades, 6 undertones</p><p><strong>Customer review: </strong>"I super like the formula of this liquid foundation. Feels like wearing nothing, but my skin is super hydrated and glowy. Def a holy grail for a dry skin girly like me."</p></p>                </div>                            </div>        </div><h2 id="best-shade-range-haus-labs-triclone-skin-tech-medium-coverage-foundation">Best Shade Range: Haus Labs Triclone Skin Tech Medium Coverage Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119bb6-cd56-11f1-96c4-8b156f19be80">            <a href="https://www.sephora.com/product/triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-P502185?" data-model-name="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ztRdnA4WuorLuogipiWaPc.jpg" alt="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica - 300 Medium"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you haven't tried makeup from Lady Gaga's Haus Labs, consider this your sign. "I love how this balances coverage with a really natural looking finish," says Persico. "It’s especially nice when someone wants to even everything out but doesn’t want their foundation to look thick or mask like!" It's also worth noting that it's available in 51 (!!) shades.</p><p><strong>Pros: </strong>Natural skin-like finish, buildable coverage, hydrating feel</p><p><strong>Cons:</strong> Requires careful shade matching</p><p><strong>Key ingredients: </strong>Fermented arnica, BioFerment 7 Complex, IntelliZen 7 Complex, hydrolyzed hyaluronic acid, squalane</p><p><strong>Shades: </strong>51</p><p><strong>Customer review: </strong>"Love how it feels on my skin! This is my first try having a luxury foundation ,and it’s great for my dry skin. It melts in beautifully."</p></p>                </div>                            </div>        </div><h2 id="best-splurge-cle-de-peau-beaute-beaute-radiant-fluid-natural-foundation">Best Splurge: Clé de Peau Beauté Beauté Radiant Fluid Natural Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119c1a-cd56-11f1-9547-8754f162bc88">            <a href="https://www.nordstrom.com/s/beaute-radiant-fluid-natural-foundation/5874751?" data-model-name="Beauté Radiant Fluid Natural Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b42qBspK6obpE923k2qaf9.jpg" alt="Beauté Radiant Fluid Natural Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clé de Peau Beauté</div>                                        <div class="featured__title">Beauté Radiant Fluid Natural Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're willing to splurge a little, consider this option from Clé de Peau Beauté for a radiant finish. "The formula is enriched with moisturizing ingredients including hyaluronic acid for 12-hour hydration," says celebrity makeup artist Elaina Badro. "This product goes on evenly and smooths out imperfections." She adds that a little goes a long way considering the price point.  </p><p><strong>Pros:</strong> Lightweight texture, hydrates for 12 hours</p><p><strong>Cons: </strong>Contains fragrance, pricey</p><p><strong>Key ingredients:</strong> Hyaluronic acid, glycerin, argan oil, light-empowering enhancer technology</p><p><strong>Shades: </strong>24</p><p><strong>Customer review:</strong> "I’m in my 40s and have dry skin that prone to hyperpigmentation and dullness. This foundation is youthful glow in a bottle. Creamy, great coverage, but doesn’t feel heavy. Melts right in. Your only regret will be not finding this product sooner."</p></p>                </div>                            </div>        </div><h2 id="best-for-fine-lines-la-mer-the-soft-fluid-foundation-spf-20">Best for Fine Lines: La Mer The Soft Fluid Foundation Spf 20</h2>        <div class="featured_product_block featured_block_standard" data-id="17119c7e-cd56-11f1-8e7e-157a3fc28947">            <a href="https://www.saksfifthavenue.com/product/la-mer-the-soft-fluid-foundation-spf-20-0400092265336.html?" data-model-name="The Soft Fluid Foundation Spf 20" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tyDA3dS3UhcGqpyncVsyBY.webp" alt="The Soft Fluid Foundation Spf 20"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Mer</div>                                        <div class="featured__title">The Soft Fluid Foundation Spf 20</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A foundation with SPF gets brownie points in any editor's book. This foundation from La Mer provides buildable coverage that's also lightweight. "This is a wonderful foundation for mature skin," says Badro. "What’s great about this product is that the color won’t fade, even in humidity and it contains the “Miracle Broth™,” which helps to hydrate the skin and soften fine dry lines."</p><p><strong>Pros: </strong>Lightweight texture, buildable coverage</p><p><strong>Cons: </strong>Pricey, limited shade range </p><p><strong>Key ingredients: </strong>Miracle Broth™, soft velvet ferment, seaweed extract, glycerin, sodium hyaluronate</p><p><strong>Shades: </strong>2</p><p><strong>Customer review:</strong> "My almost 40-year-old, combo-leaning dry skin loves it! It’s packed with added skincare ingredients and just melts into the face giving a natural looking appearance. It doesn’t sink into all my fine lines or anything and wears beautifully throughout the day." </p></p>                </div>                            </div>        </div><h2 id="best-drugstore-l-39-oreal-paris-true-match-lumi-cushion-foundation">Best Drugstore: L'oréal Paris True Match Lumi Cushion Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119d00-cd56-11f1-ba05-ef3ac34fa880">            <a href="https://www.amazon.com/dp/B01643ID28?" data-model-name=" True Match Lumi Cushion Foundation, C3 Creamy Natural" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:71.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/akuBxd6jLVrqWCE3SFqUa4.jpg" alt="L'oréal Paris True Match Lumi Cushion Foundation, C3 Creamy Natural, 0.51 Oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Paris</div>                                        <div class="featured__title"> True Match Lumi Cushion Foundation, C3 Creamy Natural</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A quality drugstore foundation can take you far without sacrificing your wallet. "L'Oréal Paris True Match Lumi Cushion Foundation is a good friendly budget option because it actually offers a luminous glow and is very hydrating," says Badro. "It is a bit sheer in coverage, but is also buildable."</p><p><strong>Pros:</strong> Luminous finish, lightweight feel, buildable coverage</p><p><strong>Cons: </strong>Limited shade availability</p><p><strong>Key ingredients:</strong> Glycerin, dimethicone</p><p><strong>Shades:</strong> 2 </p><p><strong>Customer review: "</strong>This was my go-to everyday foundation for years because it looks feels so good on my dry skin. It gives a beautiful radiant finish, with medium-ish coverage but very buildable. I also quite like the cushion style foundation because it’s super convenient not as messy."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best<strong> </strong>foundations for dry skin, we leaned heavily on first-hand testing and our knowledge as beauty experts. We also considered several factors, including key ingredients, shade range, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-foundation-for-dry-skin</link>
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                            <![CDATA[ Makeup artists are obsessed too. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 22:43:35 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabrina Talbert ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/zocdptgtwYRUiBj6EajiBd-320-70.png ]]></dc:source>
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                                                            <media:credit><![CDATA[Armani Beauty; Jamie Chevron]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Senior beauty editor Jamie Chevron Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation.]]></media:description>                                                            <media:text><![CDATA[Senior beauty editor Jamie Chevron Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation.]]></media:text>
                                <media:title type="plain"><![CDATA[Senior beauty editor Jamie Chevron Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation.]]></media:title>
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                                <p>Any beauty lover will tell you that good makeup starts with good skin prep. While that's true, this can be extra tricky for people with <a href="https://www.whowhatwear.com/beauty/skin/best-face-washes-for-dry-skin">dry skin</a>. Not only do they need the right <a href="https://www.whowhatwear.com/beauty/skin/best-moisturizer-for-dry-skin">skincare products</a> and primers, but they also need makeup that's suited for their skin type. This is especially the case when it comes to <a href="https://www.whowhatwear.com/best-foundations">foundation</a>. Without the right ingredients, foundation can make dry skin look even drier and bring out any patches, peeling, or rough texture. </p><p>“When I’m working with dry skin, I will always look for a foundation that’s going to work with the skin rather than sit on top of it,” says celebrity makeup artist <a href="https://www.instagram.com/alexapersico/?hl=en">Alexa Persico</a>. “I tend to gravitate toward a hydrating liquid or serum like formulas with ingredients like hyaluronic acid or glycerin and finishes that are natural radiant or dewy.” She adds that matte and <a href="https://www.whowhatwear.com/beauty/makeup/best-full-coverage-foundation">full-coverage formulas</a> often emphasize visible dryness, so it’s better to keep it light and build it up as needed.</p><p>Considering I have combination skin that tends to run dry in the cooler months, I decided to go straight to the pros to find out which foundations are actually worth the investment. Curious about their top picks? Keep scrolling for all the details.</p><h2 id="the-best-foundations-for-dry-skin-at-a-glance">The Best Foundations for Dry Skin, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?" target="_blank" rel="sponsored">Westman Atelier Suprême Bio-Complex Liquid Foundation </a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.chanel.com/us/makeup/p/184564/les-beiges-water-fresh-complexion-touch/" target="_blank" rel="sponsored">Chanel Les Beiges</a></li><li><strong>Best Medium Coverage: </strong><a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" target="_blank" rel="sponsored">NARS Light Reflecting Skin Improving Foundation </a></li><li><strong>Best Dewy Foundation: </strong><a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?" target="_blank" rel="sponsored">Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation </a></li><li><strong>Best Medium-to-High Coverage: </strong><a href="https://www.sephora.com/product/forever-skin-glow-liquid-foundation-24-hour-wear-P520267?" target="_blank" rel="sponsored">Dior Forever Skin Glow Liquid Foundation 24hr Wear </a></li></ul><h3 class="article-body__section" id="section-the-best-foundations-for-dry-skin-in-2026"><span>The Best Foundations for Dry Skin in 2026</span></h3><h2 id="best-overall-westman-atelier-supreme-bio-complex-liquid-foundation">Best Overall: Westman Atelier Suprême Bio-Complex Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="171198d2-cd56-11f1-87dd-7b380d91970a">            <a href="https://www.sephora.com/product/supreme-bio-complex-liquid-foundation-P525193?" data-model-name="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MqEwhAGz9uBNzhctgfhTkU.jpg" alt="Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides - Atelier T1"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Westman Atelier</div>                                        <div class="featured__title">Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Any product that combines skincare and makeup is a win in my book. Turns out makeup artists love it too, which is why this Westman Atelier foundation made the list. "I love this when I want the skin to look incredibly fresh and natural," says global makeup artist and luxury educator <a href="https://www.instagram.com/alexsmccormick/?hl=en" target="_blank">Alexandra McCormick</a>. "It has that beautiful skincare-meets-makeup quality and gives dry or mature skin a luminous, healthy-looking finish without feeling like you’re wearing a lot of foundation."</p><p><strong>Pros: </strong>Weightless feel, blurs pores </p><p><strong>Cons: </strong>None</p><p><strong>Key ingredients: </strong>Exosome technology, Suprême Bio-Complex (oligopeptide-1, peptide duo, vitamin B3), sunflower, rosemary and seaweed extracts </p><p><strong>Shades:</strong> 30</p><p><strong>Customer review: </strong>"I am 63 with dry skin and this foundation is perfect! I always have high expectations and have tried some of the most expensive high end foundations and this one beats them all!" </p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-chanel-les-beiges">Best for Mature Skin: Chanel Les Beiges</h2>        <div class="featured_product_block featured_block_standard" data-id="17119954-cd56-11f1-a7dc-9134e2b60dda">            <a href="https://www.chanel.com/us/makeup/p/184564/les-beiges-water-fresh-complexion-touch/" data-model-name="Les Beiges" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4wmSqcbhSpLAvmSY8gfWLX.png" alt="Les Beiges"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Les Beiges</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Some people automatically assume that designer makeup is overrated, but I'm here to tell you that's far from the case. The proof? This ultra hydrating formula from Chanel. "This is such a beautiful option for dry skin because it gives you coverage while maintaining that fresh, hydrated look," says McCormick. "It feels lightweight on the skin and is especially lovely when you want the complexion to look polished but still very much like real skin."</p><p><strong>Pros: </strong>Lightweight, hydrating for up to 12 hours</p><p><strong>Cons: </strong>May require layering for more coverage </p><p><strong>Key ingredients: </strong>Jasmine extract, tamarind seed extract, glycerin, sodium hyaluronate</p><p><strong>Shades: </strong>24 </p><p><strong>Customer review: </strong>"Amazing! It leaves the skin so fresh and dewy. It gives a lovely natural glow. Chanel products do not disappoint. I will be repurchasing this product and keeping it in my daily makeup routine."</p></p>                </div>                            </div>        </div><h2 id="best-medium-coverage-nars-light-reflecting-skin-improving-medium-coverage-foundation">Best Medium Coverage: NARS Light Reflecting Skin Improving Medium Coverage Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="171199f4-cd56-11f1-913b-8bc163cc9194">            <a href="https://www.sephora.com/product/nars-light-reflecting-advance-skincare-foundation-P479338?" data-model-name="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vkZUKovTUMixiAKv55UipX.png" alt="Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides - Patagonia"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Light Reflecting Skin Improving Medium Coverage Foundation With Cacao Peptides </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I'll be the first to admit that Nars has never let me down, so it's no surprise that makeup artists love it as well. "This is one I recommend when someone wants a little more coverage without sacrificing luminosity," says McCormick. "It’s buildable, gives the skin a beautifully smooth, natural-looking finish and doesn’t have that heavy, flat appearance that can emphasize dryness."</p><p><strong>Pros: </strong>Medium buildable coverage, suitable for normal to dry skin</p><p><strong>Cons: </strong>Fragrance may irritate sensitive skin</p><p><strong>Key ingredients: </strong>biomimetic oat, Japanese lilyturf, cacao peptides, milk thistle, glycerin</p><p><strong>Shades: </strong>50</p><p><strong>Customer review:</strong> "I have used so many foundations for my dry skin, but this one is the best of all. I feel very comfortable, and it does not look cakey at all."</p></p>                </div>                            </div>        </div><h2 id="best-dewy-foundation-armani-beauty-luminous-silk-natural-glow-blurring-liquid-foundation">Best Dewy Foundation: Armani Beauty Luminous Silk Natural Glow Blurring Liquid Foundation </h2>        <div class="featured_product_block featured_block_standard" data-id="17119ada-cd56-11f1-a21d-0536e7c14e07">            <a href="https://www.sephora.com/product/luminous-silk-natural-glow-blurring-liquid-foundation-with-24-hour-wear-P519887?" data-model-name="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NQjBUinCnQoynoXGhdKVha.jpg" alt="Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear - 2"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Natural Glow Blurring Liquid Foundation With 24 Hour Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As a beauty editor, I can confirm that this is hands down one of the most loved and talked-about foundations. In fact, several of our editors have tested this formula on numerous occasions and have given <a href="https://www.whowhatwear.com/beauty/makeup/armani-luminous-silk-foundation-reformulation">rave reviews</a>. "This has been a makeup-artist favorite for a reason," says Persico. "It gives you that beautiful perfected finish without making the skin look heavy or overly made up, and I love how it photographs."<strong> </strong></p><p><strong>Pros: </strong>Natural radiant finish, blurring effect</p><p><strong>Cons: </strong>Contains fragrance</p><p><strong>Key ingredients:</strong> Niacinamide, glycerin, hydrolyzed lupine protein, pancratium maritimum extract</p><p><strong>Shades: </strong>44</p><p><strong>Customer review: </strong>"The Armani Luminous Silk Liquid Foundation is as fabulous as everyone says it is. It doesn't clog my pores or accentuate my fine lines. When using it, my skin looks flawless and glowy. I absolutely love it!"</p></p>                </div>                            </div>        </div><h2 id="best-medium-to-high-coverage-dior-forever-skin-glow-liquid-foundation-24hr-wear">Best Medium-to-High Coverage: Dior Forever Skin Glow Liquid Foundation 24hr Wear </h2>        <div class="featured_product_block featured_block_standard" data-id="17119b48-cd56-11f1-91cb-a3ae94f5bbd7">            <a href="https://www.sephora.com/product/forever-skin-glow-liquid-foundation-24-hour-wear-P520267?" data-model-name="Forever Skin Glow Liquid Foundation 24hr Wear " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8nbSXXEc5rHj6cQV77ZU7P.jpg" alt="Forever Skin Glow Liquid Foundation 24hr Wear - 9n Neutral"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>DIOR</div>                                        <div class="featured__title">Forever Skin Glow Liquid Foundation 24hr Wear </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dior has a wonderful shade range and the formula is buildable and breathable. It also contains skin-loving ingredients such as hyaluronic acid, niacinamide, peptides, glycerin. "This is a great option when you want a little more coverage but still want the skin to have life and radiance," says Persico. "It gives that polished, perfected look without the flatness I sometimes see with traditional full-coverage foundations.” </p><p><strong>Pros:</strong> Natural radiant finish, 48-hour hydration</p><p><strong>Cons: </strong>Contains fragrance, SPF 25 may not replace dedicated sunscreen</p><p><strong>Key ingredients:</strong> Hyaluronic acid, niacinamide, peptides, glycerin</p><p><strong>Shades:</strong> 42 shades, 6 undertones</p><p><strong>Customer review: </strong>"I super like the formula of this liquid foundation. Feels like wearing nothing, but my skin is super hydrated and glowy. Def a holy grail for a dry skin girly like me."</p></p>                </div>                            </div>        </div><h2 id="best-shade-range-haus-labs-triclone-skin-tech-medium-coverage-foundation">Best Shade Range: Haus Labs Triclone Skin Tech Medium Coverage Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119bb6-cd56-11f1-96c4-8b156f19be80">            <a href="https://www.sephora.com/product/triclone-skin-tech-medium-coverage-foundation-with-fermented-arnica-P502185?" data-model-name="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ztRdnA4WuorLuogipiWaPc.jpg" alt="Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica - 300 Medium"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Medium Coverage Foundation With Fermented Arnica </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you haven't tried makeup from Lady Gaga's Haus Labs, consider this your sign. "I love how this balances coverage with a really natural looking finish," says Persico. "It’s especially nice when someone wants to even everything out but doesn’t want their foundation to look thick or mask like!" It's also worth noting that it's available in 51 (!!) shades.</p><p><strong>Pros: </strong>Natural skin-like finish, buildable coverage, hydrating feel</p><p><strong>Cons:</strong> Requires careful shade matching</p><p><strong>Key ingredients: </strong>Fermented arnica, BioFerment 7 Complex, IntelliZen 7 Complex, hydrolyzed hyaluronic acid, squalane</p><p><strong>Shades: </strong>51</p><p><strong>Customer review: </strong>"Love how it feels on my skin! This is my first try having a luxury foundation ,and it’s great for my dry skin. It melts in beautifully."</p></p>                </div>                            </div>        </div><h2 id="best-splurge-cle-de-peau-beaute-beaute-radiant-fluid-natural-foundation">Best Splurge: Clé de Peau Beauté Beauté Radiant Fluid Natural Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119c1a-cd56-11f1-9547-8754f162bc88">            <a href="https://www.nordstrom.com/s/beaute-radiant-fluid-natural-foundation/5874751?" data-model-name="Beauté Radiant Fluid Natural Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/b42qBspK6obpE923k2qaf9.jpg" alt="Beauté Radiant Fluid Natural Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clé de Peau Beauté</div>                                        <div class="featured__title">Beauté Radiant Fluid Natural Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're willing to splurge a little, consider this option from Clé de Peau Beauté for a radiant finish. "The formula is enriched with moisturizing ingredients including hyaluronic acid for 12-hour hydration," says celebrity makeup artist Elaina Badro. "This product goes on evenly and smooths out imperfections." She adds that a little goes a long way considering the price point.  </p><p><strong>Pros:</strong> Lightweight texture, hydrates for 12 hours</p><p><strong>Cons: </strong>Contains fragrance, pricey</p><p><strong>Key ingredients:</strong> Hyaluronic acid, glycerin, argan oil, light-empowering enhancer technology</p><p><strong>Shades: </strong>24</p><p><strong>Customer review:</strong> "I’m in my 40s and have dry skin that prone to hyperpigmentation and dullness. This foundation is youthful glow in a bottle. Creamy, great coverage, but doesn’t feel heavy. Melts right in. Your only regret will be not finding this product sooner."</p></p>                </div>                            </div>        </div><h2 id="best-for-fine-lines-la-mer-the-soft-fluid-foundation-spf-20">Best for Fine Lines: La Mer The Soft Fluid Foundation Spf 20</h2>        <div class="featured_product_block featured_block_standard" data-id="17119c7e-cd56-11f1-8e7e-157a3fc28947">            <a href="https://www.saksfifthavenue.com/product/la-mer-the-soft-fluid-foundation-spf-20-0400092265336.html?" data-model-name="The Soft Fluid Foundation Spf 20" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tyDA3dS3UhcGqpyncVsyBY.webp" alt="The Soft Fluid Foundation Spf 20"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Mer</div>                                        <div class="featured__title">The Soft Fluid Foundation Spf 20</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A foundation with SPF gets brownie points in any editor's book. This foundation from La Mer provides buildable coverage that's also lightweight. "This is a wonderful foundation for mature skin," says Badro. "What’s great about this product is that the color won’t fade, even in humidity and it contains the “Miracle Broth™,” which helps to hydrate the skin and soften fine dry lines."</p><p><strong>Pros: </strong>Lightweight texture, buildable coverage</p><p><strong>Cons: </strong>Pricey, limited shade range </p><p><strong>Key ingredients: </strong>Miracle Broth™, soft velvet ferment, seaweed extract, glycerin, sodium hyaluronate</p><p><strong>Shades: </strong>2</p><p><strong>Customer review:</strong> "My almost 40-year-old, combo-leaning dry skin loves it! It’s packed with added skincare ingredients and just melts into the face giving a natural looking appearance. It doesn’t sink into all my fine lines or anything and wears beautifully throughout the day." </p></p>                </div>                            </div>        </div><h2 id="best-drugstore-l-39-oreal-paris-true-match-lumi-cushion-foundation">Best Drugstore: L'oréal Paris True Match Lumi Cushion Foundation</h2>        <div class="featured_product_block featured_block_standard" data-id="17119d00-cd56-11f1-ba05-ef3ac34fa880">            <a href="https://www.amazon.com/dp/B01643ID28?" data-model-name=" True Match Lumi Cushion Foundation, C3 Creamy Natural" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:71.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/akuBxd6jLVrqWCE3SFqUa4.jpg" alt="L'oréal Paris True Match Lumi Cushion Foundation, C3 Creamy Natural, 0.51 Oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oreal Paris</div>                                        <div class="featured__title"> True Match Lumi Cushion Foundation, C3 Creamy Natural</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A quality drugstore foundation can take you far without sacrificing your wallet. "L'Oréal Paris True Match Lumi Cushion Foundation is a good friendly budget option because it actually offers a luminous glow and is very hydrating," says Badro. "It is a bit sheer in coverage, but is also buildable."</p><p><strong>Pros:</strong> Luminous finish, lightweight feel, buildable coverage</p><p><strong>Cons: </strong>Limited shade availability</p><p><strong>Key ingredients:</strong> Glycerin, dimethicone</p><p><strong>Shades:</strong> 2 </p><p><strong>Customer review: "</strong>This was my go-to everyday foundation for years because it looks feels so good on my dry skin. It gives a beautiful radiant finish, with medium-ish coverage but very buildable. I also quite like the cushion style foundation because it’s super convenient not as messy."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best<strong> </strong>foundations for dry skin, we leaned heavily on first-hand testing and our knowledge as beauty experts. We also considered several factors, including key ingredients, shade range, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p>
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                                                            <title><![CDATA[ Tate McRae's Gilded Cursive Manicure Is the Chicest Nail Look I've Seen All Season ]]></title>
                                                                                                <dc:content><![CDATA[ <figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="dm7QX9wrZ9mBy6vbESsP2e" name="GettyImages-2300391178" alt="Tate McRae on the Victoria's Secret red carpet." src="https://cdn.mos.cms.futurecdn.net/dm7QX9wrZ9mBy6vbESsP2e-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>ICYMI, <a href="https://www.whowhatwear.com/fashion/runway/victorias-secret-fashion-show-2026">the Victoria's Secret Fashion Show</a> took place in Los Angeles earlier this week, and it had all sorts of surprises. Most notably, <a href="https://www.whowhatwear.com/beauty/makeup/kylie-jenner-victorias-secret-fashion-show-2026-makeup">Kylie Jenner made her VS debut</a> in the $50 million Fantasy Bra, and Tate McRae performed her new single "Housewife" on the runway. Angelic hair and makeup looks abounded. Big, bouncy blowouts! Long, fluttery lashes! Glowing skin! It was the aesthetic of my Pinterest-perusing dreams: early aughts nostalgia mixed with 2026 modernism. </p><p>As is often the case, the "blink and you might miss them" details brought me the most joy, and McRae's manicure was number one on my list. Between the red carpet camera flashes, I spotted her milky French manicure, but it wasn't until celebrity nail artist <a href="https://www.instagram.com/nailsxanalysse/?hl=en">Analysse Hernandez</a> posted an up-close look that I noticed the gilded cursive detail.  Now, I'm convinced it's the chicest nail look I've seen all season. </p><h2 id="tate-mcrae-39-s-gilded-calligraphy-manicure">Tate McRae's Gilded Calligraphy Manicure</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:131.58%;"><img id="Xmyc8reANhsdgibernQu5h" name="imgi_58_856191637_18112707845167591_1455168947450459171_n" alt="Tate McRae's Victoria's Secret manicure." src="https://cdn.mos.cms.futurecdn.net/Xmyc8reANhsdgibernQu5h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1579" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeqRtA1m8fF/?hl=en&img_index=5">@nailsbyanalysse</a>)</span></figcaption></figure><p>McRae's almond-shaped milky French manicure is stunning on its own, but the gold cursive "angel" brings it to the next level. If I had to guess, I'd say this just ignited a new manicure trend, and I want in on it now. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:131.67%;"><img id="fd9jrrg2riXknok9MKrvSk" name="imgi_46_856693126_18112707836167591_5488865295782543033_n" alt="Tate McRae's calligraphy nails." src="https://cdn.mos.cms.futurecdn.net/fd9jrrg2riXknok9MKrvSk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1580" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeqRtA1m8fF/?hl=en&img_index=5">@nailsbyanalysse</a>)</span></figcaption></figure><p>Hernandez posted a full product breakdown on Instagram. See every item ahead. </p><h2 id="the-exact-products">The Exact Products</h2>        <div class="featured_product_block featured_block_standard" data-id="99fac6b0-cd60-11f1-af3c-addb56cc03dd">            <a href="https://www.amazon.com/OPI-Nail-Lacquer-Bubble-Bath/dp/B000NG889Q/ref=sr_1_1?crid=DQF40EI651QB&dib=eyJ2IjoiMSJ9.3H_bCcHIUSkng4zePXNb9keDchzPyJ44n5O_mccIE5N0azp55uoRgnJ9yX1Urn5H3y5Q0EifLV0Ucb3g_wWF1_OuEmFUDANHzCx0osJRnRoSs3_nLNg6JbluT2cNrbDZs0-6ITmdiag9DlQD22hKONoc3iIYG3PSpZfCTdnpX_pvY0Q-WBFPHrwdMGvhHSo3gjgQVxy-Kz9Dojq601X5dkUxvtqMt5y_KFpoUI1UFo8rf67sfoPkRmp41A9dUVy-B8dHVrXUQe8VFA9pYzxAnV-rn7o1X8uSs1hpl_adsNQ.lssDdlmLWnMR7Oxnmcp8pV9bAKSNCEYjYnJcq8bfFDU&dib_tag=se&keywords=opi+bubble+bath&qid=1792594790&sprefix=opi+bubble+bath%2Caps%2C163&sr=8-1" data-model-name="Nail Lacquer in Bubble Bath" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9XAEDPEKyJZBQ37XpacNa3.png" alt="OPI, Nail Lacquer in Bubble Bath"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Bubble Bath</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Hernandez created the long almond shape using OPI's <a href="https://www.beyondpolish.com/products/opi-gelevate-soft-gel-tips-almond">Gelevate Soft-Gel Almond Tips</a> ($33). She cut and shaped them to her desired length. Then she applied one coat of OPI's iconic Bubble Bath—sheer pale pink—all over the nails. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="99fac71e-cd60-11f1-9529-01fec93879b7">            <a href="https://www.amazon.com/OPI-Nail-Lacquer-Bubble-Bath/dp/B07NT3SM6M/ref=sr_1_1?crid=DQF40EI651QB&dib=eyJ2IjoiMSJ9.3H_bCcHIUSkng4zePXNb9keDchzPyJ44n5O_mccIE5N0azp55uoRgnJ9yX1Urn5H3y5Q0EifLV0Ucb3g_wWF1_OuEmFUDANHzCx0osJRnRoSs3_nLNg6JbluT2cNrbDZs0-6ITmdiag9DlQD22hKONoc3iIYG3PSpZfCTdnpX_pvY0Q-WBFPHrwdMGvhHSo3gjgQVxy-Kz9Dojq601X5dkUxvtqMt5y_KFpoUI1UFo8rf67sfoPkRmp41A9dUVy-B8dHVrXUQe8VFA9pYzxAnV-rn7o1X8uSs1hpl_adsNQ.lssDdlmLWnMR7Oxnmcp8pV9bAKSNCEYjYnJcq8bfFDU&dib_tag=se&keywords=opi%2Bbubble%2Bbath&qid=1792594790&sprefix=opi%2Bbubble%2Bbath%2Caps%2C163&sr=8-1&th=1" data-model-name="Nail Lacquer in Bare My Soul" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LtZCEMEuekDPkT5tWrJXJN.jpg" alt="Opi Nail Lacquer Bare My Soul | Sheer Soft Beige Nail Polish | Nail Polish| Chip Resistant Nail-Polish | Fast Drying, Streak-Free Formula | 0.5 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Bare My Soul</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next, Hernandez applied one coat of Bare My Soul for a "natural flush base." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="99fac78c-cd60-11f1-b9a5-cf405aaa3d0b">            <a href="https://www.amazon.com/OPI-Lacquer-Funny-Bunny-Pearly/dp/B004CA8TXE/ref=sr_1_1?crid=2SFHWSTY2HVLU&dib=eyJ2IjoiMSJ9.QrdeYoohprxfsIAvg3kr9ggaXwbRcwafymz7V7UM_Uc1FVzDoxQQvN6BvgX6ExncnjALTvc-6h4z1DfOtF6DSS1YKITxwuz8bbvnzsWkI_efTGWAjaRoOO4EetRj1i7ezZuma5EQ4PbMGixM5DG2UzZZUI974GSbV7LB4ADEnhyEWDk7YFGLkYpHqTQPNhXXAaYlv4MSQHeezTfQqbW8AmfNKdsghpeFuiCOI8L1mr4lOz29e6g1DgzVWJ8H31r075HnF4iIZECJsCokFZB6_U3Q2W_wXbyD6qaFHdEEza0.8FshKCeUQHDvL7KoGBlrKlJrMXfRyCFQPM_X_XvcpaY&dib_tag=se&keywords=opi+funny+bunny&qid=1792594978&sprefix=opi+funny+bunny%2Caps%2C193&sr=8-1" data-model-name="Nail Lacquer in Funny Bunny" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jpHi2TGB83FLJPzNKPHQU5.png" alt="OPI, Nail Lacquer in Funny Bunny"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Funny Bunny</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Lastly, she used OPI's Funny Bunny, a milky white, to create the French tips. As the pièce de résistance, she added the gold-chrome "angel." While I don't think I'll attempt gold chrome at home, I will happily re-create the look with nail stickers. I found <a href="https://www.etsy.com/listing/1859925966/gold-letters-sticker-gold-alphabet?ls=s&ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=cursive+nail+stickers&ref=sr_gallery-1-8&sr_prefetch=1&pf_from=market&content_source=c38a9238-22da-4103-8ae7-825bbfcd2ba1%253ALT1a170b1342caf5d5bb7a7f986baacda20e584982&organic_search_click=1&logging_key=c38a9238-22da-4103-8ae7-825bbfcd2ba1%3ALT1a170b1342caf5d5bb7a7f986baacda20e584982">these on Etsy</a>, and I think they have a similar look. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/tate-mcrae-victorias-secret-manicure</link>
                                                                            <description>
                            <![CDATA[ Blink, and you might miss it. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 20:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Tate McRae on the Victoria&#039;s Secret red carpet]]></media:description>                                                            <media:text><![CDATA[Tate McRae on the Victoria&#039;s Secret red carpet]]></media:text>
                                <media:title type="plain"><![CDATA[Tate McRae on the Victoria&#039;s Secret red carpet]]></media:title>
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                                <figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="dm7QX9wrZ9mBy6vbESsP2e" name="GettyImages-2300391178" alt="Tate McRae on the Victoria's Secret red carpet." src="https://cdn.mos.cms.futurecdn.net/dm7QX9wrZ9mBy6vbESsP2e-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure><p>ICYMI, <a href="https://www.whowhatwear.com/fashion/runway/victorias-secret-fashion-show-2026">the Victoria's Secret Fashion Show</a> took place in Los Angeles earlier this week, and it had all sorts of surprises. Most notably, <a href="https://www.whowhatwear.com/beauty/makeup/kylie-jenner-victorias-secret-fashion-show-2026-makeup">Kylie Jenner made her VS debut</a> in the $50 million Fantasy Bra, and Tate McRae performed her new single "Housewife" on the runway. Angelic hair and makeup looks abounded. Big, bouncy blowouts! Long, fluttery lashes! Glowing skin! It was the aesthetic of my Pinterest-perusing dreams: early aughts nostalgia mixed with 2026 modernism. </p><p>As is often the case, the "blink and you might miss them" details brought me the most joy, and McRae's manicure was number one on my list. Between the red carpet camera flashes, I spotted her milky French manicure, but it wasn't until celebrity nail artist <a href="https://www.instagram.com/nailsxanalysse/?hl=en">Analysse Hernandez</a> posted an up-close look that I noticed the gilded cursive detail.  Now, I'm convinced it's the chicest nail look I've seen all season. </p><h2 id="tate-mcrae-39-s-gilded-calligraphy-manicure">Tate McRae's Gilded Calligraphy Manicure</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:131.58%;"><img id="Xmyc8reANhsdgibernQu5h" name="imgi_58_856191637_18112707845167591_1455168947450459171_n" alt="Tate McRae's Victoria's Secret manicure." src="https://cdn.mos.cms.futurecdn.net/Xmyc8reANhsdgibernQu5h-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1579" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeqRtA1m8fF/?hl=en&img_index=5">@nailsbyanalysse</a>)</span></figcaption></figure><p>McRae's almond-shaped milky French manicure is stunning on its own, but the gold cursive "angel" brings it to the next level. If I had to guess, I'd say this just ignited a new manicure trend, and I want in on it now. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:131.67%;"><img id="fd9jrrg2riXknok9MKrvSk" name="imgi_46_856693126_18112707836167591_5488865295782543033_n" alt="Tate McRae's calligraphy nails." src="https://cdn.mos.cms.futurecdn.net/fd9jrrg2riXknok9MKrvSk-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1580" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeqRtA1m8fF/?hl=en&img_index=5">@nailsbyanalysse</a>)</span></figcaption></figure><p>Hernandez posted a full product breakdown on Instagram. See every item ahead. </p><h2 id="the-exact-products">The Exact Products</h2>        <div class="featured_product_block featured_block_standard" data-id="99fac6b0-cd60-11f1-af3c-addb56cc03dd">            <a href="https://www.amazon.com/OPI-Nail-Lacquer-Bubble-Bath/dp/B000NG889Q/ref=sr_1_1?crid=DQF40EI651QB&dib=eyJ2IjoiMSJ9.3H_bCcHIUSkng4zePXNb9keDchzPyJ44n5O_mccIE5N0azp55uoRgnJ9yX1Urn5H3y5Q0EifLV0Ucb3g_wWF1_OuEmFUDANHzCx0osJRnRoSs3_nLNg6JbluT2cNrbDZs0-6ITmdiag9DlQD22hKONoc3iIYG3PSpZfCTdnpX_pvY0Q-WBFPHrwdMGvhHSo3gjgQVxy-Kz9Dojq601X5dkUxvtqMt5y_KFpoUI1UFo8rf67sfoPkRmp41A9dUVy-B8dHVrXUQe8VFA9pYzxAnV-rn7o1X8uSs1hpl_adsNQ.lssDdlmLWnMR7Oxnmcp8pV9bAKSNCEYjYnJcq8bfFDU&dib_tag=se&keywords=opi+bubble+bath&qid=1792594790&sprefix=opi+bubble+bath%2Caps%2C163&sr=8-1" data-model-name="Nail Lacquer in Bubble Bath" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9XAEDPEKyJZBQ37XpacNa3.png" alt="OPI, Nail Lacquer in Bubble Bath"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Bubble Bath</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Hernandez created the long almond shape using OPI's <a href="https://www.beyondpolish.com/products/opi-gelevate-soft-gel-tips-almond">Gelevate Soft-Gel Almond Tips</a> ($33). She cut and shaped them to her desired length. Then she applied one coat of OPI's iconic Bubble Bath—sheer pale pink—all over the nails. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="99fac71e-cd60-11f1-9529-01fec93879b7">            <a href="https://www.amazon.com/OPI-Nail-Lacquer-Bubble-Bath/dp/B07NT3SM6M/ref=sr_1_1?crid=DQF40EI651QB&dib=eyJ2IjoiMSJ9.3H_bCcHIUSkng4zePXNb9keDchzPyJ44n5O_mccIE5N0azp55uoRgnJ9yX1Urn5H3y5Q0EifLV0Ucb3g_wWF1_OuEmFUDANHzCx0osJRnRoSs3_nLNg6JbluT2cNrbDZs0-6ITmdiag9DlQD22hKONoc3iIYG3PSpZfCTdnpX_pvY0Q-WBFPHrwdMGvhHSo3gjgQVxy-Kz9Dojq601X5dkUxvtqMt5y_KFpoUI1UFo8rf67sfoPkRmp41A9dUVy-B8dHVrXUQe8VFA9pYzxAnV-rn7o1X8uSs1hpl_adsNQ.lssDdlmLWnMR7Oxnmcp8pV9bAKSNCEYjYnJcq8bfFDU&dib_tag=se&keywords=opi%2Bbubble%2Bbath&qid=1792594790&sprefix=opi%2Bbubble%2Bbath%2Caps%2C163&sr=8-1&th=1" data-model-name="Nail Lacquer in Bare My Soul" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LtZCEMEuekDPkT5tWrJXJN.jpg" alt="Opi Nail Lacquer Bare My Soul | Sheer Soft Beige Nail Polish | Nail Polish| Chip Resistant Nail-Polish | Fast Drying, Streak-Free Formula | 0.5 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Bare My Soul</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next, Hernandez applied one coat of Bare My Soul for a "natural flush base." </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="99fac78c-cd60-11f1-b9a5-cf405aaa3d0b">            <a href="https://www.amazon.com/OPI-Lacquer-Funny-Bunny-Pearly/dp/B004CA8TXE/ref=sr_1_1?crid=2SFHWSTY2HVLU&dib=eyJ2IjoiMSJ9.QrdeYoohprxfsIAvg3kr9ggaXwbRcwafymz7V7UM_Uc1FVzDoxQQvN6BvgX6ExncnjALTvc-6h4z1DfOtF6DSS1YKITxwuz8bbvnzsWkI_efTGWAjaRoOO4EetRj1i7ezZuma5EQ4PbMGixM5DG2UzZZUI974GSbV7LB4ADEnhyEWDk7YFGLkYpHqTQPNhXXAaYlv4MSQHeezTfQqbW8AmfNKdsghpeFuiCOI8L1mr4lOz29e6g1DgzVWJ8H31r075HnF4iIZECJsCokFZB6_U3Q2W_wXbyD6qaFHdEEza0.8FshKCeUQHDvL7KoGBlrKlJrMXfRyCFQPM_X_XvcpaY&dib_tag=se&keywords=opi+funny+bunny&qid=1792594978&sprefix=opi+funny+bunny%2Caps%2C193&sr=8-1" data-model-name="Nail Lacquer in Funny Bunny" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jpHi2TGB83FLJPzNKPHQU5.png" alt="OPI, Nail Lacquer in Funny Bunny"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Funny Bunny</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Lastly, she used OPI's Funny Bunny, a milky white, to create the French tips. As the pièce de résistance, she added the gold-chrome "angel." While I don't think I'll attempt gold chrome at home, I will happily re-create the look with nail stickers. I found <a href="https://www.etsy.com/listing/1859925966/gold-letters-sticker-gold-alphabet?ls=s&ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=cursive+nail+stickers&ref=sr_gallery-1-8&sr_prefetch=1&pf_from=market&content_source=c38a9238-22da-4103-8ae7-825bbfcd2ba1%253ALT1a170b1342caf5d5bb7a7f986baacda20e584982&organic_search_click=1&logging_key=c38a9238-22da-4103-8ae7-825bbfcd2ba1%3ALT1a170b1342caf5d5bb7a7f986baacda20e584982">these on Etsy</a>, and I think they have a similar look. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Introducing the Fragrance Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
                                                                                                <dc:content><![CDATA[ <div class="ceros-embed-wrapper">        <div style="position: relative;width: auto;padding: 0 0 345.78% ;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none"        id="experience-a5a1680d5987" data-aspectratio="0.28920018" data-mobile-aspectratio="0.09478673">        <iframe        allowfullscreen        src="https://view.ceros.com/dennis/untitled-b866d268-4a01c936-0cd9dbce-bc1dbb8f-5fa69d00?heightOverride=4426&mobileHeightOverride=8440"        style="position: absolute;top: 0;left: 0;bottom: 0;right: 0;margin: 0;padding: 0;border: 0 none;height: 1px;width: 1px;min-height: 100%;min-width: 100%"        frameborder="0" class="ceros-experience" title="Category Page_FRAGRANCE"        scrolling="no"></iframe>    </div>    <script type="text/javascript" src="https://view.ceros.com/scroll-proxy.min.js" data-ceros-origin-domains="view.ceros.com"></script></div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/next-in-beauty-2026-fragrance-judges-testing</link>
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                            <![CDATA[ The best fragrance products in the world. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Victoria Magrath testing the best fragrance products for the Next in Beauty 2026 awards]]></media:description>                                                            <media:text><![CDATA[Victoria Magrath testing the best fragrance products for the Next in Beauty 2026 awards]]></media:text>
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                                                            <title><![CDATA[ Introducing the Best in Class Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                            <![CDATA[ The results are in. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Brittany Davy using Rocco face wash]]></media:description>                                                            <media:text><![CDATA[Brittany Davy using Rocco face wash]]></media:text>
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                                                            <title><![CDATA[ Introducing the Skincare Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                            <![CDATA[ The best skincare products in the world. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Grace Lindsay testing the Next in Beauty awards skin winners]]></media:description>                                                            <media:text><![CDATA[Grace Lindsay testing the Next in Beauty awards skin winners]]></media:text>
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                                                            <title><![CDATA[ Introducing the Hair Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/next-in-beauty-2026-hair-judges-testing</link>
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                            <![CDATA[ The best hair products in the world. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Hair]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Eleanor Vousden testing the Next in Beauty 2026 Awards hair winners]]></media:description>                                                            <media:text><![CDATA[Eleanor Vousden testing the Next in Beauty 2026 Awards hair winners]]></media:text>
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                                                            <title><![CDATA[ Introducing the Body & Nails Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/next-in-beauty-2026-body-nails-judges-testing</link>
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                            <![CDATA[ The best body and nails products in the world. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                            <title><![CDATA[ The Winners of the Who What Wear UK Next in Beauty Awards 2026 Have Been Crowned ]]></title>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                            <title><![CDATA[ Introducing the Makeup Winners of the Who What Wear UK Next in Beauty Awards 2026 ]]></title>
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                            <![CDATA[ The best makeup products in the world. ]]>
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                                                                                                                    <dc:creator><![CDATA[ Shannon Lawlor ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/cRS5PRNHZUNk8VbBpwWCQT-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist, Refinery29 and Fabulous, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible.&lt;/p&gt;&lt;p&gt;Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines and has made it her mission to demystify the intimidating world of beauty. Whether she is filling people in on her specialist subject (fragrance) or writing about the best dark circle treatments, you can always expect her approach to be no-frills and totally candid.&lt;/p&gt;&lt;p&gt;While Shannon is the first to admit she doesn’t personally hold the answers to every beauty question out there, she&#039;ll regularly turn to her little black book of qualified experts for help. As a self-proclaimed lazy girl, Shannon has an affinity for long-lasting perfumes, fool-proof makeup products and does-it-all skincare.&lt;/p&gt;&lt;p&gt;When she’s not working, you’ll likely find Shannon in the bath (not a day goes by without an hour-long soak), dusting her immense perfume collection or giving no-holds-barred beauty reviews on social media from her bathroom floor. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Victoria Magrath testing the best makeup products for the Next in Beauty 2026 Awards]]></media:description>                                                            <media:text><![CDATA[Victoria Magrath testing the best makeup products for the Next in Beauty 2026 Awards]]></media:text>
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                                                            <title><![CDATA[ We've Swatched, Swiped and Stippled—These Are the 18 Best Makeup Products Around ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, swatching and reviewing, the results are in. Join us in celebrating the best makeup products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-makeup">Who What Wear UK Next in Beauty Awards 2026: Best in Makeup</h2><h3 class="article-body__section" id="section-best-makeup-skincare-hybrid-product"><span>Best Makeup/Skincare Hybrid Product</span></h3><p>If there's one product we love, it's a makeup/skincare hybrid. The very best? By Terry Tea To Tan Golden Glow, a water-based serum that adds instant radiance. </p><p>"This product gives a powerful and immediate glow," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The result? A long-lasting glow that washes off easily with cleanser. When wearing it, I received multiple comments on how bronzed and glowing my skin looked—what more could you want?"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3a8294c4-c8a1-11f1-9aef-8327ef903125">            <a href="https://www.lookfantastic.com/p/by-terry-tea-to-tan-golden-glow-30ml/17752535/" data-model-name="Tea to Tan Golden Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iDhGesc7hnxBCAMAxUvoHA.jpg" alt="By Terry Tea To Tan Golden Glow on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>By Terry</div>                                        <div class="featured__title">Tea to Tan Golden Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-concealer"><span>Best Concealer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fWWWrv4pryJHPSqfJYAW2P" name="next in beauty Chanel testing picture" alt="Who What Wear UK beauty director Shannon Lawlor testing the Chanel serum concealer" src="https://cdn.mos.cms.futurecdn.net/fWWWrv4pryJHPSqfJYAW2P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>We all know Chanel Beauty creates top-tier products, but this concealer is honestly one of the best launches we've tried all year.  </p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="82cb927e-c8a8-11f1-b5b4-17cd38697cc3">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/42dpBjMgbdLBVFUqBptdBQ.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-base"><span>Best Base</span></h3><p>I know we've spoken a little about base products already, but we have to discuss Sculpted By Aimee's Cream Cushion Foundation. We crowned this our best base product overall, and for good reason. </p><p>"A gorgeous product," says <strong>fashion and beauty blogger and founder of Byfrow, </strong><a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_gb_7542962320731188800&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Fvictoria%2F&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Victoria Magrath</strong></a>. "It made my skin look really beautiful. It offers gorgeous coverage but with a blurred, glowy finish."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="dce9dd9e-c8a6-11f1-ab82-0ba4c78e9bcd">            <a href="https://www.boots.com/sculpted-by-aimee-cream-cushion-foundation-10368789" data-model-name="Cream Cushion Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pqZAMV5zRD6pRaQYgur3Pg.jpg" alt="Sculpted By Aimee Cream Cushion Foundation on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted by Aimee</div>                                        <div class="featured__title">Cream Cushion Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-multi-use-product"><span>Best Multi-Use Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="m87ipiGMgoTsrCfYrCtSrY" name="next in beauty byfrow testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden applying the byfrow Pigment Pencil" src="https://cdn.mos.cms.futurecdn.net/m87ipiGMgoTsrCfYrCtSrY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Who doesn't love a multi-use makeup product? It not only makes your makeup routine much quicker, but it also means you don't have to carry a million products in your bag. Our favourite? Byfrow's Pigment Pencil.</p><p>"I was initially sceptical about the idea of using a pencil for the lips, eyes <em>and</em> cheeks, but I've been pleasantly surprised," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "These pencils are creamy and versatile, allowing you to line the lips, eyes or even add blush, bronzer or freckles depending on the shades. The formulas blend really well, but have impressive staying power, too. I love the idea that you can throw a couple of these in your bag and create a full face of makeup; such a great time- and space-saver."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="00b188fc-cafb-11f1-84d1-1f8c64321864">            <a href="https://www.byfrow.com/product/pigment-pencil/" data-model-name="Pigment Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vddtgTuuhC4WjhgAH8y3pQ.jpg" alt="Byfrow Pigment Pencil on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>byfrow</div>                                        <div class="featured__title">Pigment Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tint"><span>Best Skin Tint</span></h3><p>No skin tint impressed our judges quite like the Kylie Cosmetics Skin Tint Blurring Elixir Foundation: a lightweight, light-to-medium-coverage, "your skin but better" formula. </p><p>"I loved this skin tint. It really impressed me, said <strong>Victoria</strong>. "It has a gorgeous texture: light, glowy and blurring. Really lovely overall!"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3154c22e-c8a5-11f1-b928-8dd43578c262">            <a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" data-model-name="Skin Tint Blurring Elixir Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pwMZYjHB6qCMotFxUEgcSn.jpg" alt="Kylie Cosmetics Skin Tint Blurring Elixir Foundation on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bronzer"><span>Best Bronzer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="6epwt4mF5X8YrXqRSt4fqY" name="next in beauty Victoria Beckham Beauty testing picture" alt="Victoria Magrath sitting on a sink applying the Victoria Beckham Beauty Colour Wash Bronze Water Tint" src="https://cdn.mos.cms.futurecdn.net/6epwt4mF5X8YrXqRSt4fqY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>I never thought a bronzer could be so impressive until I discovered Victoria Beckham Beauty's Colour Wash Bronze Water Tint, which imparts a sheer, sun-kissed glow to the skin. It seems our judges were equally blown away. </p><p>"Beautifully packaged, a gorgeous product with a beautiful finish. It's really special," says <strong>Victoria</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e8ca5ec-c8ca-11f1-ba39-4d2af699a405">            <a href="https://victoriabeckhambeauty.com/en-gb/products/colour-wash" data-model-name="Colour Wash Bronze Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J2tmiYU38cYAWf36VXJBoL.jpg" alt="Victoria Beckham Beauty Colour Wash Bronze Water Tint on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Bronze Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-blush"><span>Best Blush</span></h3><p>This year, it seems more is more when it comes to blush, and I'm certainly not complaining. If you're looking for a new one to add to your basket, our judges recommend Wonderskin's Wonder Blading All-Day Blush Stain.</p><p>"This product is highly pigmented yet surprisingly blendable," says <strong>Who What Wear UK senior shopping editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_gb_1430934437729593329&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Fmarinaavraam%2F&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Marina Avraam</strong></a>. "It melts into the skin before setting to a weightless, radiant stain with genuinely impressive staying power."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="c43af492-cafc-11f1-83f6-c90bebf75338">            <a href="https://eu.wonderskin.com/products/wonder-blading-all-day-blush-stain" data-model-name="Wonder Blading All-Day Blush Stain" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KcRiK3HgaSYT8GdeX2ncLa.jpg" alt="Wonderskin Wonder Blading All-Day Blush Stain on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wonderskin</div>                                        <div class="featured__title">Wonder Blading All-Day Blush Stain</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-product"><span>Best Eye Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UdQPGFQKDvxLmEv4Mtgh3P" name="next in beauty Charlotte Tilbury testing picture" alt="Ruby Hammer MBE testing the Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick" src="https://cdn.mos.cms.futurecdn.net/UdQPGFQKDvxLmEv4Mtgh3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>We love eyeshadow sticks for their quick and easy application, but it's no secret that they don't always deliver on pigment and staying power. However, Charlotte Tilbury's Exagger-Eyes Easy Eyeshadow Stick ticked all the boxes for our judges.</p><p>"This is a nice take on the classic cream eyeshadow stick. The shades are great," says <strong>global makeup artist and brand founder </strong><a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_gb_7028146960469429305&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Frubyhammer%2F&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Ruby Hammer MBE</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8446dd36-c8c9-11f1-b0d8-f5a12f64dcac">            <a href="https://www.spacenk.com/uk/makeup/eyes/eyeshadow/exagger-eyes-easy-eyeshadow-sticks-UK200063986.html" data-model-name="Exagger-Eyes Easy Eyeshadow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uX5Cy4afNadZ8GYkT2dqLQ.jpg" alt="Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Exagger-Eyes Easy Eyeshadow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lash-enhancement"><span>Best Lash Enhancement</span></h3><p>Lash enhancements can be hard to get right, but Eyelure's Fluffy Underlash Pre-Glued Clusters delivered on every single level.</p><p>"These certainly take a bit of practice to apply, but once you’ve mastered it, you’re good to go," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "Considering they’re worn under your lash line, they’re surprisingly comfortable, but best of all, they look just like your natural lashes."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e4d021c-c8ab-11f1-8230-3d577359bc05">            <a href="https://www.boots.com/eylure-pre-glued-underlash-clusters-full-and-fluffy-10389005" data-model-name="Pre-Glued Underlash Clusters Fluffy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mwfxdiMPnWLt6NJ9qDfjPK.jpg" alt="Eylure London Underlash Pre-Glued Clusters Fluffy on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eylure</div>                                        <div class="featured__title">Pre-Glued Underlash Clusters Fluffy</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyeliner"><span>Best Eyeliner</span></h3><p>When you find an eyeliner you love, you keep hold of it forever. And when <strong>Ruby Hammer MBE</strong> says she's found an eyeliner she loves, you add it to your basket straight away.</p><p>"This is a great eyeliner that does exactly what you expect," <strong>Ruby</strong> says. "Just a great product. The dry-down is relatively quick, and once it sets, it stays put. I would be happy to have it in both my personal and professional kits."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="84c11082-c8ac-11f1-a5ca-176291df296f">            <a href="https://inglotcosmetics.com/en/eyeliners/99-939-amc-eyeliner-gel" data-model-name="AMC Eyeliner Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VvvovcMVjnbG5PqnsHmsVg.jpg" alt="Inglot AMC Eyeliner Gel – 77"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Inglot</div>                                        <div class="featured__title">AMC Eyeliner Gel – 77</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-mascara"><span>Best Mascara</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="S7BDqEggjeufa87jntwJwN" name="next in beauty Merit testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain testing a Merit mascara" src="https://cdn.mos.cms.futurecdn.net/S7BDqEggjeufa87jntwJwN-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many incredible mascaras out there, but it was Merit's Clean Volume Volumizing Tubing Mascara that really impressed our judges.</p><p>"This is a great addition to the Merit brand," says <strong>Ruby</strong>. "I like the little brush, and I love that [the formula] is tubing. It gave me better results than others [I have] tested."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4cf4-caf7-11f1-810e-39a2c9691292">            <a href="https://www.meritbeauty.com/en-uk/products/clean-volume-ukeu" data-model-name="Clean Volume Volumizing Tubing Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KPXJarkv2Ngx6dhGk7uyoj.jpg" alt="The Merit Clean Volume Volumizing Tubing Mascara on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Clean Volume Volumizing Tubing Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-palette"><span>Best Palette</span></h3><p>If there's one eyeshadow palette we can't get enough of this year, it's Makeup by Mario's Ethereal Eyes Eyeshadow Palette. Filled with 12 wearable shades and a mix of matte, metallic and shimmering finishes, you can create so many showstopping looks.</p><p>"A brilliant palette which I would happily recommend to others and have already bought for myself and my kit," says <strong>Ruby</strong>. "The formulas are fantastic."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ef4ddf7c-caf8-11f1-8a36-6d789ab43400">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-ethereal-eyes-eyeshadow-palette" data-model-name="Ethereal Eyes Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/z8PLhyEFdZywvBS7tepuTi.jpg" alt="Makeup by Mario's Ethereal Eyes Eyeshadow Palette on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">Ethereal Eyes Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-liner"><span>Best Lip Liner</span></h3><p>Never underestimate the power of a good lip liner. Especially Sacheu's DoubleDown Lip Definer, a two-in-one liner and balm. </p><p>"Why has no one thought of this before?" says <strong>entrepreneur and author </strong><a href="https://www.instagram.com/sharmadeanreid/" target="_blank"><strong>Sharmadean Reid MBE</strong></a>. "It's so good for someone who wants a less-than-perfect liner look."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b2f23768-c8a9-11f1-a088-1fd234bf37c8">            <a href="https://www.boots.com/sacheu-doubledown-lip-definer-1-3g-10390250" data-model-name="DoubleDown Lip Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TAL8duLRFpP4Bymm2R4LCZ.jpg" alt="Sacheu DoubleDown Lip Definer on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sacheu</div>                                        <div class="featured__title">DoubleDown Lip Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-colour-product"><span>Best Lip-Colour Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ffAQzgAayQjtkNEukwtXWY" name="next in beauty Hourglass testing picture" alt="Ruby Hammer MBE applying the Hourglass Phantom Blur Balm on her lips whilst looking into a compact mirror" src="https://cdn.mos.cms.futurecdn.net/ffAQzgAayQjtkNEukwtXWY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>If there's one brand that knows how to make an outstanding lip product, it's Hourglass, and Phantom Blur Balm is no exception.</p><p>A hybrid blurring lipstick and nourishing balm, it delivers a silky-smooth, soft-matte finish. "It's a really lovely product that I would happily use," says <strong>Ruby</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="72a8a286-cafd-11f1-95d9-2fc175a6d2ee">            <a href="https://www.spacenk.com/uk/makeup/lips/lip-gloss/phantom-blur-balm-UK200066317.html" data-model-name="Phantom Blur Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mjbhgpAaDVV3CW2VeRRMHK.jpg" alt="Hourglass Phantom Blur Balm on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Phantom Blur Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brush-for-makeup-application"><span>Best Brush for Makeup Application</span></h3><p>Sometimes, the tools you use are just as important as the products themselves. Our favourite makeup brush? The Domed Buffer Foundation Brush from Caia Cosmetics. </p><p>"This brush applies and diffuses your product evenly; it feels soft without loose bristles and picks up the product really well," says <strong>Marina</strong>. "The shape allows for good blush placement, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4b6e-caf7-11f1-81ab-c7684d605f30">            <a href="https://caiacosmetics.co.uk/uk/brushes-tools/brushes/makeup-brushes/domed-buffer-foundation-brush-13" data-model-name="Domed Buffer Foundation Brush F13" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gi9n4s88yRjqheukrxx2WF.jpg" alt="The Domed Buffer Foundation Brush from Caia Cosmetics on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CAIA Cosmetics</div>                                        <div class="featured__title">Domed Buffer Foundation Brush F13</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-finishing-product"><span>Best Finishing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="xsBkXi5pt695ckToNn6D3P" name="next in beauty Dior testing picture" alt="Who What Wear UK junior writer Brittany Davy testing the Dior Backstage Airflash Mist" src="https://cdn.mos.cms.futurecdn.net/xsBkXi5pt695ckToNn6D3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanyelizadavy</a>, Rebecca Munroe)</span></figcaption></figure><p>When you've spent time creating the perfect makeup look, you want to make sure you're using the best product to set it in place. Our judges couldn't get enough of Dior Beauty's Backstage Airflash Mist.</p><p>"I love that this product combines makeup-setting performance and hydration in one very fine, lightweight mist," says <strong>Marina</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="9cf1bc5c-caf9-11f1-87f0-9f252b5026f5">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-airflash-mist-E000001560.html" data-model-name="Backstage Airflash Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wnbzHVkSnQYwcXtXptccJT.jpg" alt="Dior Beauty Backstage Airflash Mist on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Airflash Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brow-product"><span>Best Brow Product</span></h3><p>We couldn't test the best makeup products without talking about brows. Possibly one of the hardest products to get right, our judges were blown away by the Brow Tamer from Shavata Singh. </p><p>"This is one of the best brow gels I've tried in a long time," says <strong>Eleanor</strong>. "The clear gel provides lasting hold that keeps brows in place, but they still feel flexible to the touch without that stiff feeling you get with some brow gels. It's easily layered and doesn't go flaky. I'm really pleased I discovered this product."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02cb9a62-cafe-11f1-bfe6-858847df10b4">            <a href="https://shavata.co.uk/products/brow-tamer" data-model-name="Brow Tamer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aEaKyJG8PCkw42rprHYC2o.jpg" alt="Shavata Singh Brow Tamer on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shavata Singh</div>                                        <div class="featured__title">Brow Tamer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-reformulation"><span>Best Reformulation</span></h3><p>It was big news in the beauty industry when Esteé Lauder decided to reformulate its iconic Double Wear foundation. We didn't think it could get any better, but the new formula has proved us wrong.</p><p>"A great shade range with full coverage," says <strong>Ruby</strong>. "It goes on heavily, but can be sheered out. It's great for people who require more depth of coverage."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="23f5f2fa-c8a6-11f1-a663-970186221413">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Stay-in-Place Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oGSDR2zf4HL6f4SKgQCBc7.jpg" alt="Esteé Lauder Double Wear Stay-in-Place Foundation on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Stay-in-Place Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/best-makeup-products-2026</link>
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                            <![CDATA[ Trust us: we've tried the lot. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@victoria, Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Victoria Magrath holding the Victoria Beckham Beauty Colour Wash Bronze Water Tint]]></media:description>                                                            <media:text><![CDATA[Victoria Magrath holding the Victoria Beckham Beauty Colour Wash Bronze Water Tint]]></media:text>
                                <media:title type="plain"><![CDATA[Victoria Magrath holding the Victoria Beckham Beauty Colour Wash Bronze Water Tint]]></media:title>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, swatching and reviewing, the results are in. Join us in celebrating the best makeup products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-makeup">Who What Wear UK Next in Beauty Awards 2026: Best in Makeup</h2><h3 class="article-body__section" id="section-best-makeup-skincare-hybrid-product"><span>Best Makeup/Skincare Hybrid Product</span></h3><p>If there's one product we love, it's a makeup/skincare hybrid. The very best? By Terry Tea To Tan Golden Glow, a water-based serum that adds instant radiance. </p><p>"This product gives a powerful and immediate glow," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The result? A long-lasting glow that washes off easily with cleanser. When wearing it, I received multiple comments on how bronzed and glowing my skin looked—what more could you want?"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3a8294c4-c8a1-11f1-9aef-8327ef903125">            <a href="https://www.lookfantastic.com/p/by-terry-tea-to-tan-golden-glow-30ml/17752535/" data-model-name="Tea to Tan Golden Glow" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iDhGesc7hnxBCAMAxUvoHA.jpg" alt="By Terry Tea To Tan Golden Glow on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>By Terry</div>                                        <div class="featured__title">Tea to Tan Golden Glow</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-concealer"><span>Best Concealer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fWWWrv4pryJHPSqfJYAW2P" name="next in beauty Chanel testing picture" alt="Who What Wear UK beauty director Shannon Lawlor testing the Chanel serum concealer" src="https://cdn.mos.cms.futurecdn.net/fWWWrv4pryJHPSqfJYAW2P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>We all know Chanel Beauty creates top-tier products, but this concealer is honestly one of the best launches we've tried all year.  </p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="82cb927e-c8a8-11f1-b5b4-17cd38697cc3">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/42dpBjMgbdLBVFUqBptdBQ.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-base"><span>Best Base</span></h3><p>I know we've spoken a little about base products already, but we have to discuss Sculpted By Aimee's Cream Cushion Foundation. We crowned this our best base product overall, and for good reason. </p><p>"A gorgeous product," says <strong>fashion and beauty blogger and founder of Byfrow, </strong><a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_gb_7542962320731188800&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Fvictoria%2F&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Victoria Magrath</strong></a>. "It made my skin look really beautiful. It offers gorgeous coverage but with a blurred, glowy finish."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="dce9dd9e-c8a6-11f1-ab82-0ba4c78e9bcd">            <a href="https://www.boots.com/sculpted-by-aimee-cream-cushion-foundation-10368789" data-model-name="Cream Cushion Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pqZAMV5zRD6pRaQYgur3Pg.jpg" alt="Sculpted By Aimee Cream Cushion Foundation on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sculpted by Aimee</div>                                        <div class="featured__title">Cream Cushion Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-multi-use-product"><span>Best Multi-Use Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="m87ipiGMgoTsrCfYrCtSrY" name="next in beauty byfrow testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden applying the byfrow Pigment Pencil" src="https://cdn.mos.cms.futurecdn.net/m87ipiGMgoTsrCfYrCtSrY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Who doesn't love a multi-use makeup product? It not only makes your makeup routine much quicker, but it also means you don't have to carry a million products in your bag. Our favourite? Byfrow's Pigment Pencil.</p><p>"I was initially sceptical about the idea of using a pencil for the lips, eyes <em>and</em> cheeks, but I've been pleasantly surprised," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "These pencils are creamy and versatile, allowing you to line the lips, eyes or even add blush, bronzer or freckles depending on the shades. The formulas blend really well, but have impressive staying power, too. I love the idea that you can throw a couple of these in your bag and create a full face of makeup; such a great time- and space-saver."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="00b188fc-cafb-11f1-84d1-1f8c64321864">            <a href="https://www.byfrow.com/product/pigment-pencil/" data-model-name="Pigment Pencil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/vddtgTuuhC4WjhgAH8y3pQ.jpg" alt="Byfrow Pigment Pencil on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>byfrow</div>                                        <div class="featured__title">Pigment Pencil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tint"><span>Best Skin Tint</span></h3><p>No skin tint impressed our judges quite like the Kylie Cosmetics Skin Tint Blurring Elixir Foundation: a lightweight, light-to-medium-coverage, "your skin but better" formula. </p><p>"I loved this skin tint. It really impressed me, said <strong>Victoria</strong>. "It has a gorgeous texture: light, glowy and blurring. Really lovely overall!"</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="3154c22e-c8a5-11f1-b928-8dd43578c262">            <a href="https://www.lookfantastic.com/p/kylie-cosmetics-skin-tint-blurring-elixir-foundation-30ml-various-shades/15395632/" data-model-name="Skin Tint Blurring Elixir Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pwMZYjHB6qCMotFxUEgcSn.jpg" alt="Kylie Cosmetics Skin Tint Blurring Elixir Foundation on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bronzer"><span>Best Bronzer</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="6epwt4mF5X8YrXqRSt4fqY" name="next in beauty Victoria Beckham Beauty testing picture" alt="Victoria Magrath sitting on a sink applying the Victoria Beckham Beauty Colour Wash Bronze Water Tint" src="https://cdn.mos.cms.futurecdn.net/6epwt4mF5X8YrXqRSt4fqY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>I never thought a bronzer could be so impressive until I discovered Victoria Beckham Beauty's Colour Wash Bronze Water Tint, which imparts a sheer, sun-kissed glow to the skin. It seems our judges were equally blown away. </p><p>"Beautifully packaged, a gorgeous product with a beautiful finish. It's really special," says <strong>Victoria</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e8ca5ec-c8ca-11f1-ba39-4d2af699a405">            <a href="https://victoriabeckhambeauty.com/en-gb/products/colour-wash" data-model-name="Colour Wash Bronze Water Tint" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J2tmiYU38cYAWf36VXJBoL.jpg" alt="Victoria Beckham Beauty Colour Wash Bronze Water Tint on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">Colour Wash Bronze Water Tint</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-blush"><span>Best Blush</span></h3><p>This year, it seems more is more when it comes to blush, and I'm certainly not complaining. If you're looking for a new one to add to your basket, our judges recommend Wonderskin's Wonder Blading All-Day Blush Stain.</p><p>"This product is highly pigmented yet surprisingly blendable," says <strong>Who What Wear UK senior shopping editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_gb_1430934437729593329&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Fmarinaavraam%2F&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Marina Avraam</strong></a>. "It melts into the skin before setting to a weightless, radiant stain with genuinely impressive staying power."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="c43af492-cafc-11f1-83f6-c90bebf75338">            <a href="https://eu.wonderskin.com/products/wonder-blading-all-day-blush-stain" data-model-name="Wonder Blading All-Day Blush Stain" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KcRiK3HgaSYT8GdeX2ncLa.jpg" alt="Wonderskin Wonder Blading All-Day Blush Stain on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wonderskin</div>                                        <div class="featured__title">Wonder Blading All-Day Blush Stain</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-product"><span>Best Eye Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="UdQPGFQKDvxLmEv4Mtgh3P" name="next in beauty Charlotte Tilbury testing picture" alt="Ruby Hammer MBE testing the Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick" src="https://cdn.mos.cms.futurecdn.net/UdQPGFQKDvxLmEv4Mtgh3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>We love eyeshadow sticks for their quick and easy application, but it's no secret that they don't always deliver on pigment and staying power. However, Charlotte Tilbury's Exagger-Eyes Easy Eyeshadow Stick ticked all the boxes for our judges.</p><p>"This is a nice take on the classic cream eyeshadow stick. The shades are great," says <strong>global makeup artist and brand founder </strong><a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_gb_7028146960469429305&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Frubyhammer%2F&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Ruby Hammer MBE</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8446dd36-c8c9-11f1-b0d8-f5a12f64dcac">            <a href="https://www.spacenk.com/uk/makeup/eyes/eyeshadow/exagger-eyes-easy-eyeshadow-sticks-UK200063986.html" data-model-name="Exagger-Eyes Easy Eyeshadow Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uX5Cy4afNadZ8GYkT2dqLQ.jpg" alt="Charlotte Tilbury Exagger-Eyes Easy Eyeshadow Stick on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Charlotte Tilbury</div>                                        <div class="featured__title">Exagger-Eyes Easy Eyeshadow Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lash-enhancement"><span>Best Lash Enhancement</span></h3><p>Lash enhancements can be hard to get right, but Eyelure's Fluffy Underlash Pre-Glued Clusters delivered on every single level.</p><p>"These certainly take a bit of practice to apply, but once you’ve mastered it, you’re good to go," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "Considering they’re worn under your lash line, they’re surprisingly comfortable, but best of all, they look just like your natural lashes."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="6e4d021c-c8ab-11f1-8230-3d577359bc05">            <a href="https://www.boots.com/eylure-pre-glued-underlash-clusters-full-and-fluffy-10389005" data-model-name="Pre-Glued Underlash Clusters Fluffy" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mwfxdiMPnWLt6NJ9qDfjPK.jpg" alt="Eylure London Underlash Pre-Glued Clusters Fluffy on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eylure</div>                                        <div class="featured__title">Pre-Glued Underlash Clusters Fluffy</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyeliner"><span>Best Eyeliner</span></h3><p>When you find an eyeliner you love, you keep hold of it forever. And when <strong>Ruby Hammer MBE</strong> says she's found an eyeliner she loves, you add it to your basket straight away.</p><p>"This is a great eyeliner that does exactly what you expect," <strong>Ruby</strong> says. "Just a great product. The dry-down is relatively quick, and once it sets, it stays put. I would be happy to have it in both my personal and professional kits."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="84c11082-c8ac-11f1-a5ca-176291df296f">            <a href="https://inglotcosmetics.com/en/eyeliners/99-939-amc-eyeliner-gel" data-model-name="AMC Eyeliner Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VvvovcMVjnbG5PqnsHmsVg.jpg" alt="Inglot AMC Eyeliner Gel – 77"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Inglot</div>                                        <div class="featured__title">AMC Eyeliner Gel – 77</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-mascara"><span>Best Mascara</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="S7BDqEggjeufa87jntwJwN" name="next in beauty Merit testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain testing a Merit mascara" src="https://cdn.mos.cms.futurecdn.net/S7BDqEggjeufa87jntwJwN-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many incredible mascaras out there, but it was Merit's Clean Volume Volumizing Tubing Mascara that really impressed our judges.</p><p>"This is a great addition to the Merit brand," says <strong>Ruby</strong>. "I like the little brush, and I love that [the formula] is tubing. It gave me better results than others [I have] tested."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4cf4-caf7-11f1-810e-39a2c9691292">            <a href="https://www.meritbeauty.com/en-uk/products/clean-volume-ukeu" data-model-name="Clean Volume Volumizing Tubing Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KPXJarkv2Ngx6dhGk7uyoj.jpg" alt="The Merit Clean Volume Volumizing Tubing Mascara on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Clean Volume Volumizing Tubing Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-palette"><span>Best Palette</span></h3><p>If there's one eyeshadow palette we can't get enough of this year, it's Makeup by Mario's Ethereal Eyes Eyeshadow Palette. Filled with 12 wearable shades and a mix of matte, metallic and shimmering finishes, you can create so many showstopping looks.</p><p>"A brilliant palette which I would happily recommend to others and have already bought for myself and my kit," says <strong>Ruby</strong>. "The formulas are fantastic."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ef4ddf7c-caf8-11f1-8a36-6d789ab43400">            <a href="https://www.sephora.co.uk/p/makeup-by-mario-ethereal-eyes-eyeshadow-palette" data-model-name="Ethereal Eyes Eyeshadow Palette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/z8PLhyEFdZywvBS7tepuTi.jpg" alt="Makeup by Mario's Ethereal Eyes Eyeshadow Palette on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Makeup by Mario</div>                                        <div class="featured__title">Ethereal Eyes Eyeshadow Palette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-liner"><span>Best Lip Liner</span></h3><p>Never underestimate the power of a good lip liner. Especially Sacheu's DoubleDown Lip Definer, a two-in-one liner and balm. </p><p>"Why has no one thought of this before?" says <strong>entrepreneur and author </strong><a href="https://www.instagram.com/sharmadeanreid/" target="_blank"><strong>Sharmadean Reid MBE</strong></a>. "It's so good for someone who wants a less-than-perfect liner look."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b2f23768-c8a9-11f1-a088-1fd234bf37c8">            <a href="https://www.boots.com/sacheu-doubledown-lip-definer-1-3g-10390250" data-model-name="DoubleDown Lip Definer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TAL8duLRFpP4Bymm2R4LCZ.jpg" alt="Sacheu DoubleDown Lip Definer on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sacheu</div>                                        <div class="featured__title">DoubleDown Lip Definer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-colour-product"><span>Best Lip-Colour Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ffAQzgAayQjtkNEukwtXWY" name="next in beauty Hourglass testing picture" alt="Ruby Hammer MBE applying the Hourglass Phantom Blur Balm on her lips whilst looking into a compact mirror" src="https://cdn.mos.cms.futurecdn.net/ffAQzgAayQjtkNEukwtXWY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/rubyhammer/" target="_blank">@rubyhammer</a>, Rebecca Munroe)</span></figcaption></figure><p>If there's one brand that knows how to make an outstanding lip product, it's Hourglass, and Phantom Blur Balm is no exception.</p><p>A hybrid blurring lipstick and nourishing balm, it delivers a silky-smooth, soft-matte finish. "It's a really lovely product that I would happily use," says <strong>Ruby</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="72a8a286-cafd-11f1-95d9-2fc175a6d2ee">            <a href="https://www.spacenk.com/uk/makeup/lips/lip-gloss/phantom-blur-balm-UK200066317.html" data-model-name="Phantom Blur Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/mjbhgpAaDVV3CW2VeRRMHK.jpg" alt="Hourglass Phantom Blur Balm on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hourglass</div>                                        <div class="featured__title">Phantom Blur Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brush-for-makeup-application"><span>Best Brush for Makeup Application</span></h3><p>Sometimes, the tools you use are just as important as the products themselves. Our favourite makeup brush? The Domed Buffer Foundation Brush from Caia Cosmetics. </p><p>"This brush applies and diffuses your product evenly; it feels soft without loose bristles and picks up the product really well," says <strong>Marina</strong>. "The shape allows for good blush placement, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="f3ce4b6e-caf7-11f1-81ab-c7684d605f30">            <a href="https://caiacosmetics.co.uk/uk/brushes-tools/brushes/makeup-brushes/domed-buffer-foundation-brush-13" data-model-name="Domed Buffer Foundation Brush F13" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gi9n4s88yRjqheukrxx2WF.jpg" alt="The Domed Buffer Foundation Brush from Caia Cosmetics on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CAIA Cosmetics</div>                                        <div class="featured__title">Domed Buffer Foundation Brush F13</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-finishing-product"><span>Best Finishing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="xsBkXi5pt695ckToNn6D3P" name="next in beauty Dior testing picture" alt="Who What Wear UK junior writer Brittany Davy testing the Dior Backstage Airflash Mist" src="https://cdn.mos.cms.futurecdn.net/xsBkXi5pt695ckToNn6D3P-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanyelizadavy</a>, Rebecca Munroe)</span></figcaption></figure><p>When you've spent time creating the perfect makeup look, you want to make sure you're using the best product to set it in place. Our judges couldn't get enough of Dior Beauty's Backstage Airflash Mist.</p><p>"I love that this product combines makeup-setting performance and hydration in one very fine, lightweight mist," says <strong>Marina</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="9cf1bc5c-caf9-11f1-87f0-9f252b5026f5">            <a href="https://www.dior.com/en_gb/beauty/products/dior-backstage-airflash-mist-E000001560.html" data-model-name="Backstage Airflash Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wnbzHVkSnQYwcXtXptccJT.jpg" alt="Dior Beauty Backstage Airflash Mist on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior Beauty</div>                                        <div class="featured__title">Backstage Airflash Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-brow-product"><span>Best Brow Product</span></h3><p>We couldn't test the best makeup products without talking about brows. Possibly one of the hardest products to get right, our judges were blown away by the Brow Tamer from Shavata Singh. </p><p>"This is one of the best brow gels I've tried in a long time," says <strong>Eleanor</strong>. "The clear gel provides lasting hold that keeps brows in place, but they still feel flexible to the touch without that stiff feeling you get with some brow gels. It's easily layered and doesn't go flaky. I'm really pleased I discovered this product."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02cb9a62-cafe-11f1-bfe6-858847df10b4">            <a href="https://shavata.co.uk/products/brow-tamer" data-model-name="Brow Tamer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aEaKyJG8PCkw42rprHYC2o.jpg" alt="Shavata Singh Brow Tamer on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shavata Singh</div>                                        <div class="featured__title">Brow Tamer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-reformulation"><span>Best Reformulation</span></h3><p>It was big news in the beauty industry when Esteé Lauder decided to reformulate its iconic Double Wear foundation. We didn't think it could get any better, but the new formula has proved us wrong.</p><p>"A great shade range with full coverage," says <strong>Ruby</strong>. "It goes on heavily, but can be sheered out. It's great for people who require more depth of coverage."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="23f5f2fa-c8a6-11f1-a663-970186221413">            <a href="https://www.lookfantastic.com/p/estee-lauder-double-wear-longwear-matte-foundation-spf-10-30ml-various-shades/17622271/" data-model-name="Double Wear Stay-in-Place Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oGSDR2zf4HL6f4SKgQCBc7.jpg" alt="Esteé Lauder Double Wear Stay-in-Place Foundation on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Estée Lauder</div>                                        <div class="featured__title">Double Wear Stay-in-Place Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Our Expert Panel Has Tested Hundreds of Entries—These Are Officially the 9 Best Beauty Products Money Can Buy ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results.</em></p><p><em>After much testing, swatching and reviewing, we've handpicked the very best products across our skin, hair, makeup, body and nail and fragrance categories, as well as some other special accolades. These are the crème de la crème from each category that have been awarded our prestigious Best in Class status. Ahead, you'll find the top nine beauty products pioneering efficacy, innovation and real results. Join us in applauding our Best in Class winners of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-class">Who What Wear UK Next in Beauty Awards 2026: Best in Class</h2><h3 class="article-body__section" id="section-best-in-class-skin"><span>Best in Class: Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="yxJXeqFMe7JL7TzxkJjSuJ" name="next in beauty best in class skin testing image" alt="Eleanor Hartley applying a SkinCeuticals cream in the mirror" src="https://cdn.mos.cms.futurecdn.net/yxJXeqFMe7JL7TzxkJjSuJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/hart.medical/" target="_blank">@hart.medical</a>, Rebecca Munroe)</span></figcaption></figure><p>When it comes to skincare, we're always looking for brands that combine efficacy with cutting-edge innovation. For us, that brand is SkinCeuticals, and P-Tiox Cream is a stellar example. This powerhouse moisturiser contains a patent-pending formula packed with peptides, niacinamide and lipo-hydroxy acid, and works to plump, smooth and hydrate the skin. No wonder our judges couldn't get enough.</p><p>"I was blown away by just how much difference this made to my skin," said <a href="https://www.instagram.com/hart.medical/" target="_blank"><strong>Eleanor Hartley</strong></a><strong>, medical director at Hart Medical</strong>. "[I saw] impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. My skin was fresh and hydrated without feeling heavy; the cream turns into a watery gel and feels lightweight and invisible with no residue. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. It is glass skin in a jar."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="cbc41554-cbe2-11f1-848b-8d8cd7b83306">            <a href="https://www.lookfantastic.com/p/skinceuticals-p-tiox-anti-wrinkle-cream-48ml/17886921/" data-model-name="P-Tiox Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SNDTZ5v37C9VMwdBRBxVXd.jpg" alt="SkinCeuticals P-Tiox Cream on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Skinceuticals</div>                                        <div class="featured__title">P-Tiox Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-makeup"><span>Best in Class: Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="bQcupVhhnKyC2mZitBDVFY" name="next in beauty best in class makeup testing image" alt="Who What Wear UK beauty director Shannon Lawlor applying a Chanel concealer" src="https://cdn.mos.cms.futurecdn.net/bQcupVhhnKyC2mZitBDVFY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many makeup categories that choosing a Best in Class winner can be difficult. But this year, Chanel made it easy with its Les Beiges Serum Concealer. A true skincare/makeup hybrid packed with hyaluronic acid and white camellia extract, this serum-like formula becomes one with your complexion for radiant results.</p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="1a02c800-cbe3-11f1-b21a-5b553f16d6d0">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9G9wzZX75w2sUef4Lu8Cf4.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-hair"><span>Best in Class: Hair</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="GnCWECtszgNavK6QbTaB4i" name="next in beauty best in class hair testing image" alt="Grace Day using the Hershesons Almost Everything Cream" src="https://cdn.mos.cms.futurecdn.net/GnCWECtszgNavK6QbTaB4i-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>, Rebecca Munroe)</span></figcaption></figure><p>We all have different hair types, so finding a product everyone loves is no mean feat. However, I haven't met anyone who hasn't fallen in love with Hersheson's Almost Everything Cream. Designed for wet or dry hair, it can condition, define curls, boost shine, smooth and more.  </p><p>"Ever since this product launched, I have refused to be without it," says <strong>Shannon</strong>. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="5b95f300-cbe3-11f1-ad33-01e3e749e764">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YzQKvvudccYhBqk6D6nNWG.jpg" alt="Hershesons Almost Everything Cream on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-fragrance"><span>Best in Class: Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="rA5Te4NMwdTJY44ZXgimN6" name="next in beauty best in class fragrance testing image" alt="Who What Wear UK junior branded content editor Humaa Hussain spraying a Parfums de Marly perfume" src="https://cdn.mos.cms.futurecdn.net/rA5Te4NMwdTJY44ZXgimN6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaa.hussain</a>, Rebecca Munroe)</span></figcaption></figure><p>Fragrance is subjective; what smells good to one person might not smell good to another. But if there's one thing our expert judges agreed on, it was that Parfums de Marly Athénaïs smells <em>amazing</em>. It's no surprise, really, with a blend of bergamot, orange flower, jasmine sambac, vanilla and amber.</p><p>"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says <strong>Who What Wear UK beauty editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_gb_4566597468492544948&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Feleanorvousden%2F&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Eleanor Vousden</strong></a>. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="938f6af2-cbe3-11f1-8891-991a12c5b843">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/athenais-UK200062520.html" data-model-name="Athénaïs" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qmCrz9bZV9W6YPPR9uofgT.jpg" alt="Parfums de Marly Athénaïs on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Athénaïs</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-nails"><span>Best in Class: Nails</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="gajNXUdoLgxQ9QeEgR4LAH" name="next in beauty best in class nails testing image" alt="A close-up picture of the Navy Professional Doris Curved Manicure Pusher in action" src="https://cdn.mos.cms.futurecdn.net/gajNXUdoLgxQ9QeEgR4LAH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Rebecca Munroe)</span></figcaption></figure><p>This year, we've noticed an increased demand for at-home nail products that deliver a professional finish, and when it comes to nail tools, you can't go wrong with Navy Professional. If you're going to invest in one thing from the brand, make it the Doris Curved Manicure Pusher. </p><p>"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, making whatever nail colour you're using apply more seamlessly and last longer," says <strong>Vousden</strong>. "Most nail tools are an eyesore, but this is a beautiful thing to have in your manicure kit, and is a delight to use."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ce7315ce-cbe3-11f1-ad4c-e942502a8b7d">            <a href="https://www.spacenk.com/uk/doris---curved-manicure-tool-UK200058534.html" data-model-name="Doris Curved Manicure Pusher" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WyAZpJXAq84U8NKY5c6JMd.jpg" alt="Navy Professional Doris Curved Manicure Pusher on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Navy Professional</div>                                        <div class="featured__title">Doris Curved Manicure Pusher</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-body"><span>Best in Class: Body</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="RLBPUBwRR5Nm9tciFijYtd" name="next in beauty best in class body testing image" alt="Who What Wear UK branded content editor Felicia Pennant putting a Dove deodorant into her handbag" src="https://cdn.mos.cms.futurecdn.net/RLBPUBwRR5Nm9tciFijYtd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/feliciapennant/" target="_blank">@feliciapennant</a>, Rebecca Munroe)</span></figcaption></figure><p>2026 was definitely the year body products got a glow-up. Shower gels, lotions, deodorants... our entire bodycare routines have been elevated. The product that stood out the most? Dove's Raspberry & Rose Whole Body Deodorant Spray. Designed to be used wherever you need it (not just underarms), it smells incredible and is suitable for all skin types, even sensitive. </p><p>"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says <strong>Lawlor</strong>. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="1569bfdc-cbe4-11f1-a5e7-15240b8598a2">            <a href="https://www.boots.com/dove-raspberry-and-rose-whole-body-deodorant-spray-150ml-10376341" data-model-name="Raspberry & Rose Whole Body Deodorant Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/F3K2hQ5NLjYA3D3WDqd9Q4.jpg" alt="Dove Raspberry & Rose Whole Body Deodorant Spray on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Raspberry & Rose Whole Body Deodorant Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-innovation-of-the-year"><span>Innovation of the Year</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="hiow4f7b3De7nKz7Emk9D4" name="next in beauty best in class innovation of the year" alt="Who What Wear UK deputy beauty editor Grace Lindsay holding a serum from Takami" src="https://cdn.mos.cms.futurecdn.net/hiow4f7b3De7nKz7Emk9D4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a>, Rebecca Munroe)</span></figcaption></figure><p>Our Next in Beauty Awards champion innovation, and if there's one brand that blew our judges away in that arena, it's clinic-born Japanese brand Takami. More specifically, Takami's Daily Renewing Soft Peel.  </p><p>"Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="61b43b6a-cbe4-11f1-94d3-55c2a29ea85c">            <a href="https://www.spacenk.com/uk/skincare/treatment/peels/daily-renewing-soft-peel-UK200064988.html" data-model-name="Daily Renewing Soft Peel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qFiBjakKBMQEcneRtfpTfH.jpg" alt="TAKAMIDaily Renewing Soft Peel on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TAKAMI</div>                                        <div class="featured__title">Daily Renewing Soft Peel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-breakout-brand"><span>Breakout Brand</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="apVfcuSRsZFd7VRaHXxWAE" name="next in beauty best in class breakout brand" alt="An image of a Rocco beauty product being used in a marble bathroom" src="https://cdn.mos.cms.futurecdn.net/apVfcuSRsZFd7VRaHXxWAE-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Rebecca Munroe)</span></figcaption></figure><p>Speaking of exciting and innovative brands, our Breakout Brand award goes to Rocco. </p><p>Founded by broadcaster and creative director Laura Jackson, this brand is all about skincare that does good, but more importantly, <em>feels</em> good. Rooted in the connection between your skincare and your mood, Jackson has created a simple line of products which all feature Rocco's mood-boosting scent, FaceFeels. The aim? To make skincare <em>fun</em> again. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="182fab04-cbe5-11f1-9f52-dd382aa8cc8f">            <a href="https://www.boots.com/rocco-beauty-soft-reset-foaming-cleanser-120ml-4-05fl-oz-10394083" data-model-name="Soft Reset Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RDgfHRKXCFQ6n6MxAwXiad.jpg" alt="ROCCO Beauty Soft Reset Foaming Cleanser on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROCCO Beauty</div>                                        <div class="featured__title">Soft Reset Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-social-media-sensation"><span>Social Media Sensation</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="PkwEfzK9G8MCBDdJJ6EijN" name="next in beauty best in class social media sensation" alt="Who What Wear UK editor-in-chief Jane McFarland using a product from Trinny London" src="https://cdn.mos.cms.futurecdn.net/PkwEfzK9G8MCBDdJJ6EijN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jane_mcfarland/" target="_blank">@jane_mcfarland</a>, Rebecca Munroe)</span></figcaption></figure><p>There's no denying the influence social media can have on trending beauty products, and this year, our Social Media Sensation award goes to Trinny London's Naked Ambition Azelaic Exosome + Vitamin C Serum. This innovative formula combines slow-release vitamin C with azelaic acid exosomes for glowing results. </p><p>"This product definitely helps brighten the skin, even skin tone and is an easy addition to your routine," says <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/" target="_blank"><strong>Jane McFarland</strong></a><strong>.</strong> "I have been using various products from Trinny's range and thoroughly recommend this one."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="182fab9a-cbe5-11f1-8552-599b5ed05da4">            <a href="https://trinnylondon.com/products/naked-ambition" data-model-name="Naked Ambition Azelaic Exosome + Vitamin C Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9jP8bKC4BN4vM5e26EQS8.jpg" alt="Trinny London Naked Ambition AZELAIC EXOSOME + VITAMIN C SERUM on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Naked Ambition Azelaic Exosome + Vitamin C Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-industry-icon"><span>Industry Icon</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ncga3nYtoXbKeg8r8k5ZF3" name="who what wear next in beauty industry icon" alt="A headshot of Luke Hersheson" src="https://cdn.mos.cms.futurecdn.net/Ncga3nYtoXbKeg8r8k5ZF3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hershesons)</span></figcaption></figure><p>Luke Hersheson has dedicated his career to redefining what great hair looks like. His distinctive vision and creativity have informed every Who What Wear UK trend report of the past decade, and from his work behind the chair to his influence on fashion, beauty and celebrity culture, his impact goes far beyond the salon. That being said, his impact on the salon world has also changed the game—introducing us to the concept of the super salon, he has created beauty utopias around London. He’s built a career on challenging conventions whilst making great hair feel accessible for all with his blowdry bars and lazy-girl-approved cuts, which is why he is a worthy winner of our Next in Beauty 2026 Industry Icon award. </p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/next-in-beauty-best-in-class-2026</link>
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                            <![CDATA[ Top-tier beauty. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@brittanydavy, Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Who What Wear UK junior writer Brittany Davy testing a Rocco face cleanser]]></media:description>                                                            <media:text><![CDATA[Who What Wear UK junior writer Brittany Davy testing a Rocco face cleanser]]></media:text>
                                <media:title type="plain"><![CDATA[Who What Wear UK junior writer Brittany Davy testing a Rocco face cleanser]]></media:title>
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                            <article>
                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results.</em></p><p><em>After much testing, swatching and reviewing, we've handpicked the very best products across our skin, hair, makeup, body and nail and fragrance categories, as well as some other special accolades. These are the crème de la crème from each category that have been awarded our prestigious Best in Class status. Ahead, you'll find the top nine beauty products pioneering efficacy, innovation and real results. Join us in applauding our Best in Class winners of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-class">Who What Wear UK Next in Beauty Awards 2026: Best in Class</h2><h3 class="article-body__section" id="section-best-in-class-skin"><span>Best in Class: Skin</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="yxJXeqFMe7JL7TzxkJjSuJ" name="next in beauty best in class skin testing image" alt="Eleanor Hartley applying a SkinCeuticals cream in the mirror" src="https://cdn.mos.cms.futurecdn.net/yxJXeqFMe7JL7TzxkJjSuJ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/hart.medical/" target="_blank">@hart.medical</a>, Rebecca Munroe)</span></figcaption></figure><p>When it comes to skincare, we're always looking for brands that combine efficacy with cutting-edge innovation. For us, that brand is SkinCeuticals, and P-Tiox Cream is a stellar example. This powerhouse moisturiser contains a patent-pending formula packed with peptides, niacinamide and lipo-hydroxy acid, and works to plump, smooth and hydrate the skin. No wonder our judges couldn't get enough.</p><p>"I was blown away by just how much difference this made to my skin," said <a href="https://www.instagram.com/hart.medical/" target="_blank"><strong>Eleanor Hartley</strong></a><strong>, medical director at Hart Medical</strong>. "[I saw] impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. My skin was fresh and hydrated without feeling heavy; the cream turns into a watery gel and feels lightweight and invisible with no residue. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. It is glass skin in a jar."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="cbc41554-cbe2-11f1-848b-8d8cd7b83306">            <a href="https://www.lookfantastic.com/p/skinceuticals-p-tiox-anti-wrinkle-cream-48ml/17886921/" data-model-name="P-Tiox Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SNDTZ5v37C9VMwdBRBxVXd.jpg" alt="SkinCeuticals P-Tiox Cream on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Skinceuticals</div>                                        <div class="featured__title">P-Tiox Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-makeup"><span>Best in Class: Makeup</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="bQcupVhhnKyC2mZitBDVFY" name="next in beauty best in class makeup testing image" alt="Who What Wear UK beauty director Shannon Lawlor applying a Chanel concealer" src="https://cdn.mos.cms.futurecdn.net/bQcupVhhnKyC2mZitBDVFY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/shannonlawlor/" target="_blank">@shannonlawlor</a>, Rebecca Munroe)</span></figcaption></figure><p>There are so many makeup categories that choosing a Best in Class winner can be difficult. But this year, Chanel made it easy with its Les Beiges Serum Concealer. A true skincare/makeup hybrid packed with hyaluronic acid and white camellia extract, this serum-like formula becomes one with your complexion for radiant results.</p><p>"If, like me, you adore a no-makeup makeup look, then this is the concealer you absolutely must have on your radar," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "It leaves skin looking healthy and glowing, and delivers just enough lightweight coverage to make you look and feel alive. I never want to be without it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="1a02c800-cbe3-11f1-b21a-5b553f16d6d0">            <a href="https://www.sephora.co.uk/p/chanel-les-beiges-serum-concealer" data-model-name="Les Beiges Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9G9wzZX75w2sUef4Lu8Cf4.jpg" alt="Chanel Les Beiges Serum Concealer on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Les Beiges Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-hair"><span>Best in Class: Hair</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="GnCWECtszgNavK6QbTaB4i" name="next in beauty best in class hair testing image" alt="Grace Day using the Hershesons Almost Everything Cream" src="https://cdn.mos.cms.futurecdn.net/GnCWECtszgNavK6QbTaB4i-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/" target="_blank">@thatgracegirl</a>, Rebecca Munroe)</span></figcaption></figure><p>We all have different hair types, so finding a product everyone loves is no mean feat. However, I haven't met anyone who hasn't fallen in love with Hersheson's Almost Everything Cream. Designed for wet or dry hair, it can condition, define curls, boost shine, smooth and more.  </p><p>"Ever since this product launched, I have refused to be without it," says <strong>Shannon</strong>. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="5b95f300-cbe3-11f1-ad33-01e3e749e764">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YzQKvvudccYhBqk6D6nNWG.jpg" alt="Hershesons Almost Everything Cream on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-fragrance"><span>Best in Class: Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="rA5Te4NMwdTJY44ZXgimN6" name="next in beauty best in class fragrance testing image" alt="Who What Wear UK junior branded content editor Humaa Hussain spraying a Parfums de Marly perfume" src="https://cdn.mos.cms.futurecdn.net/rA5Te4NMwdTJY44ZXgimN6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaa.hussain</a>, Rebecca Munroe)</span></figcaption></figure><p>Fragrance is subjective; what smells good to one person might not smell good to another. But if there's one thing our expert judges agreed on, it was that Parfums de Marly Athénaïs smells <em>amazing</em>. It's no surprise, really, with a blend of bergamot, orange flower, jasmine sambac, vanilla and amber.</p><p>"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says <strong>Who What Wear UK beauty editor </strong><a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_gb_4566597468492544948&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Feleanorvousden%2F&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><strong>Eleanor Vousden</strong></a>. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="938f6af2-cbe3-11f1-8891-991a12c5b843">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/athenais-UK200062520.html" data-model-name="Athénaïs" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qmCrz9bZV9W6YPPR9uofgT.jpg" alt="Parfums de Marly Athénaïs on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Athénaïs</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-nails"><span>Best in Class: Nails</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="gajNXUdoLgxQ9QeEgR4LAH" name="next in beauty best in class nails testing image" alt="A close-up picture of the Navy Professional Doris Curved Manicure Pusher in action" src="https://cdn.mos.cms.futurecdn.net/gajNXUdoLgxQ9QeEgR4LAH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Rebecca Munroe)</span></figcaption></figure><p>This year, we've noticed an increased demand for at-home nail products that deliver a professional finish, and when it comes to nail tools, you can't go wrong with Navy Professional. If you're going to invest in one thing from the brand, make it the Doris Curved Manicure Pusher. </p><p>"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, making whatever nail colour you're using apply more seamlessly and last longer," says <strong>Vousden</strong>. "Most nail tools are an eyesore, but this is a beautiful thing to have in your manicure kit, and is a delight to use."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="ce7315ce-cbe3-11f1-ad4c-e942502a8b7d">            <a href="https://www.spacenk.com/uk/doris---curved-manicure-tool-UK200058534.html" data-model-name="Doris Curved Manicure Pusher" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WyAZpJXAq84U8NKY5c6JMd.jpg" alt="Navy Professional Doris Curved Manicure Pusher on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Navy Professional</div>                                        <div class="featured__title">Doris Curved Manicure Pusher</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-in-class-body"><span>Best in Class: Body</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="RLBPUBwRR5Nm9tciFijYtd" name="next in beauty best in class body testing image" alt="Who What Wear UK branded content editor Felicia Pennant putting a Dove deodorant into her handbag" src="https://cdn.mos.cms.futurecdn.net/RLBPUBwRR5Nm9tciFijYtd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/feliciapennant/" target="_blank">@feliciapennant</a>, Rebecca Munroe)</span></figcaption></figure><p>2026 was definitely the year body products got a glow-up. Shower gels, lotions, deodorants... our entire bodycare routines have been elevated. The product that stood out the most? Dove's Raspberry & Rose Whole Body Deodorant Spray. Designed to be used wherever you need it (not just underarms), it smells incredible and is suitable for all skin types, even sensitive. </p><p>"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says <strong>Lawlor</strong>. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="1569bfdc-cbe4-11f1-a5e7-15240b8598a2">            <a href="https://www.boots.com/dove-raspberry-and-rose-whole-body-deodorant-spray-150ml-10376341" data-model-name="Raspberry & Rose Whole Body Deodorant Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/F3K2hQ5NLjYA3D3WDqd9Q4.jpg" alt="Dove Raspberry & Rose Whole Body Deodorant Spray on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Raspberry & Rose Whole Body Deodorant Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-innovation-of-the-year"><span>Innovation of the Year</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="hiow4f7b3De7nKz7Emk9D4" name="next in beauty best in class innovation of the year" alt="Who What Wear UK deputy beauty editor Grace Lindsay holding a serum from Takami" src="https://cdn.mos.cms.futurecdn.net/hiow4f7b3De7nKz7Emk9D4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a>, Rebecca Munroe)</span></figcaption></figure><p>Our Next in Beauty Awards champion innovation, and if there's one brand that blew our judges away in that arena, it's clinic-born Japanese brand Takami. More specifically, Takami's Daily Renewing Soft Peel.  </p><p>"Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/" target="_blank"><strong>Perdita Nouril</strong></a>. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="61b43b6a-cbe4-11f1-94d3-55c2a29ea85c">            <a href="https://www.spacenk.com/uk/skincare/treatment/peels/daily-renewing-soft-peel-UK200064988.html" data-model-name="Daily Renewing Soft Peel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qFiBjakKBMQEcneRtfpTfH.jpg" alt="TAKAMIDaily Renewing Soft Peel on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TAKAMI</div>                                        <div class="featured__title">Daily Renewing Soft Peel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-breakout-brand"><span>Breakout Brand</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="apVfcuSRsZFd7VRaHXxWAE" name="next in beauty best in class breakout brand" alt="An image of a Rocco beauty product being used in a marble bathroom" src="https://cdn.mos.cms.futurecdn.net/apVfcuSRsZFd7VRaHXxWAE-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Rebecca Munroe)</span></figcaption></figure><p>Speaking of exciting and innovative brands, our Breakout Brand award goes to Rocco. </p><p>Founded by broadcaster and creative director Laura Jackson, this brand is all about skincare that does good, but more importantly, <em>feels</em> good. Rooted in the connection between your skincare and your mood, Jackson has created a simple line of products which all feature Rocco's mood-boosting scent, FaceFeels. The aim? To make skincare <em>fun</em> again. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="182fab04-cbe5-11f1-9f52-dd382aa8cc8f">            <a href="https://www.boots.com/rocco-beauty-soft-reset-foaming-cleanser-120ml-4-05fl-oz-10394083" data-model-name="Soft Reset Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RDgfHRKXCFQ6n6MxAwXiad.jpg" alt="ROCCO Beauty Soft Reset Foaming Cleanser on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROCCO Beauty</div>                                        <div class="featured__title">Soft Reset Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-social-media-sensation"><span>Social Media Sensation</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="PkwEfzK9G8MCBDdJJ6EijN" name="next in beauty best in class social media sensation" alt="Who What Wear UK editor-in-chief Jane McFarland using a product from Trinny London" src="https://cdn.mos.cms.futurecdn.net/PkwEfzK9G8MCBDdJJ6EijN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jane_mcfarland/" target="_blank">@jane_mcfarland</a>, Rebecca Munroe)</span></figcaption></figure><p>There's no denying the influence social media can have on trending beauty products, and this year, our Social Media Sensation award goes to Trinny London's Naked Ambition Azelaic Exosome + Vitamin C Serum. This innovative formula combines slow-release vitamin C with azelaic acid exosomes for glowing results. </p><p>"This product definitely helps brighten the skin, even skin tone and is an easy addition to your routine," says <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/" target="_blank"><strong>Jane McFarland</strong></a><strong>.</strong> "I have been using various products from Trinny's range and thoroughly recommend this one."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="182fab9a-cbe5-11f1-8552-599b5ed05da4">            <a href="https://trinnylondon.com/products/naked-ambition" data-model-name="Naked Ambition Azelaic Exosome + Vitamin C Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9jP8bKC4BN4vM5e26EQS8.jpg" alt="Trinny London Naked Ambition AZELAIC EXOSOME + VITAMIN C SERUM on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Naked Ambition Azelaic Exosome + Vitamin C Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-industry-icon"><span>Industry Icon</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ncga3nYtoXbKeg8r8k5ZF3" name="who what wear next in beauty industry icon" alt="A headshot of Luke Hersheson" src="https://cdn.mos.cms.futurecdn.net/Ncga3nYtoXbKeg8r8k5ZF3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Hershesons)</span></figcaption></figure><p>Luke Hersheson has dedicated his career to redefining what great hair looks like. His distinctive vision and creativity have informed every Who What Wear UK trend report of the past decade, and from his work behind the chair to his influence on fashion, beauty and celebrity culture, his impact goes far beyond the salon. That being said, his impact on the salon world has also changed the game—introducing us to the concept of the super salon, he has created beauty utopias around London. He’s built a career on challenging conventions whilst making great hair feel accessible for all with his blowdry bars and lazy-girl-approved cuts, which is why he is a worthy winner of our Next in Beauty 2026 Industry Icon award. </p>
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                                                            <title><![CDATA[ It's Unanimous: After Spritzing Hundreds, These Are the 11 Best Fragrances of the Year ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, spritzing and reviewing, the results are in. Join us in celebrating the best fragrances of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-fragrance">Who What Wear UK Next in Beauty Awards 2026: Best in Fragrance</h2><h3 class="article-body__section" id="section-best-new-fragrance"><span>Best New Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="TsPwt2iMEmu5RvMgYwhZKn" name="next in beauty Parfums de Marly testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain holding a bottle of Parfums de Marly Athénaïs" src="https://cdn.mos.cms.futurecdn.net/TsPwt2iMEmu5RvMgYwhZKn-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>First up, let's talk about the best new fragrance. There have been some incredible perfume launches this year, but according to our judges, Parfums de Marly Athénaïs stole the show.</p><p>"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b6c10348-c7e0-11f1-a774-939e4ac8ba97">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/athenais-UK200062520.html" data-model-name="Athénaïs" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KCKoh4iYnqjxpCKbBnL49P.jpg" alt="Parfums de Marly Athénaïs on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Athénaïs</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-cult-fragrance"><span>Best Cult Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fK84WNsExmabT6by79d7TX" name="next in beauty Escentric Molecules testing picture" alt="Eleanor Hartley holding Escentric Molecules Molecule 01" src="https://cdn.mos.cms.futurecdn.net/fK84WNsExmabT6by79d7TX-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/hart.medical/" target="_blank">@hart.medical</a>, Rebecca Munroe)</span></figcaption></figure><p>When it comes to cult fragrances, nothing can beat Escentric Molecules Molecule 01. This unique scent consists of a single note, Iso E Super, which adapts to the wearer to create your very own skin scent. </p><p>"10/10 across the board—the absolute best fragrance," says <strong>Who What Wear UK associate business director </strong><a href="https://www.instagram.com/poppynash/" target="_blank"><strong>Poppy Nash</strong></a>. In fact, the entire Who What Wear UK team counts themselves as this fragrance's biggest fans. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="17fe0ba6-c7e6-11f1-b7f3-772bfc44fa9d">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/molecule-01-eau-de-toilette-UK200032920.html" data-model-name="Molecule 01 Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LTvLEDm9ACg2faWo87vri.jpg" alt="Escentric Molecules Molecule 01 on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules</div>                                        <div class="featured__title">Molecule 01 Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-scent-innovation"><span>Best Scent Innovation</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PQLZvvapdzhjzR6JCiLhER" name="next in beauty Amouage testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden spraying a bottle of Amouage Sequence" src="https://cdn.mos.cms.futurecdn.net/PQLZvvapdzhjzR6JCiLhER-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Here at Who What Wear UK, we champion innovation, and our expert judges were so impressed by Amouage's Sequence. The scent is created using a clever double-infusion process with sandalwood and artisanal oakwood barrels and contains 30% pure perfume oils, creating an unforgettable olfactory experience. </p><p>"Artisanal perfumery doesn't get much better than this," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "The truly innovative infusion of sandalwood makes this classic leather scent profile feel creamy, comforting and deliciously wearable."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b5567012-c7e8-11f1-a319-d9ea0a374c14">            <a href="https://fenwick.co.uk/products/amouage-sequence-essence-de-parfum-100ml" data-model-name="Sequence Essence de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PHcyRP92xDuKvaM4auTEWW.jpg" alt="Amouage Sequence on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Amouage</div>                                        <div class="featured__title">Sequence Essence de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-creative-blend"><span>Best Creative Blend</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="cGta4SZGXVUTx4AnEgw45R" name="next in beauty Chloé testing picture" alt="Victoria Magrath spraying a bottle of Chloé Atelier des Fleurs Sous les Pins" src="https://cdn.mos.cms.futurecdn.net/cGta4SZGXVUTx4AnEgw45R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>We love it when brands get creative with their scents. Case in point: Chloé Atelier Des Fleurs Sous Les Pins. I was lucky enough to judge this one, and I fell in love with the captivating scent. </p><p>It smells like walking through a forest on your way to a hidden five-star retreat, with notes of pine needle absolute, bergamot and eucalyptus. It's unlike anything else I've come across, and I know I will wear it for years to come. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e42c190e-c7e9-11f1-8cd6-9d72a5c4b411">            <a href="https://www.cultbeauty.co.uk/p/chloe-atelier-des-fleurs-sous-les-pins-eau-de-parfum-50ml/17662913/" data-model-name="Atelier Des Fleurs Sous Les Pins Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VgRvZDjwdQkAUtXLwkWQse.jpg" alt="Chloé Atelier Des Fleurs Sous Les Pins on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chloé</div>                                        <div class="featured__title">Atelier Des Fleurs Sous Les Pins Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-classic-perfume"><span>Best Classic Perfume</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fmDkKjQDKjaTXxcq8ZuQnQ" name="next in beauty Givenchy testing picture" alt="Branded content editor Felicia Pennant spraying a bottle of Givenchy L'Interdit" src="https://cdn.mos.cms.futurecdn.net/fmDkKjQDKjaTXxcq8ZuQnQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/feliciapennant/" target="_blank">@feliciapennant</a>, Rebecca Munroe)</span></figcaption></figure><p>Sometimes, all you want is a classic perfume that you know you can rely on all year round. According to our judges, that's exactly what Givenchy L'Interdit delivers. </p><p>"I am infatuated with the constant reinvention of L'Interdit and how it has evolved over the years, but the explosion of white florals that is the original eau de parfum is still one of the most magnetising perfumes around, even in 2026," says <strong>Shannon</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="5518a8da-c7ea-11f1-932f-57bf07bd67c5">            <a href="https://www.lookfantastic.com/p/givenchy-l-interdit-eau-de-parfum-50ml/13716350/" data-model-name="L'Interdit Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ecD4TcxntLnXfsLqefZMoE.jpg" alt="Givenchy L'Interdit on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Givenchy</div>                                        <div class="featured__title">L'Interdit Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-reinvention"><span>Best Fragrance Reinvention</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="MMrMuLBxMzUWtuEkRYNrsQ" name="next in beauty Tom Ford testing picture" alt="Who What Wear UK junior writer Brittany Davy spraying a bottle of Tom Ford Soleil Neige" src="https://cdn.mos.cms.futurecdn.net/MMrMuLBxMzUWtuEkRYNrsQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanydavy</a>, Rebecca Munroe)</span></figcaption></figure><p>Speaking of scents that reinvent themselves, we have to mention Tom Ford's Soleil Neige. Reformulated in 2025, this perfume is not to be missed. </p><p>"I've fallen for this fragrance," says <strong>Eleanor</strong>. "It really captures that feeling of brisk, snowy mountain air contrasted with the warmth and cosiness of a luxurious chalet—it's very Tom-Ford-winter-coded. It has made its way into my permanent rotation of fragrances, which says a lot. It's unlike anything else I've smelled, and I adore the warming dry-down that has me repetitively sniffing my wrists throughout the day. It also has incredible lasting power; I can still smell it on my skin even eight hours later. I know I'll be repurchasing this when I inevitably use up my bottle."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="390d6576-c7eb-11f1-a927-1925a1e3cb10">            <a href="https://www.lookfantastic.com/p/tom-ford-soleil-neige-eau-de-parfum-50ml/17631907/" data-model-name="Soleil Neige Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6P92z8kUXyuogzdNuRtQRB.jpg" alt="Tom Ford Soleil Neige on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Soleil Neige Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-development"><span>Best Fragrance Development</span></h3><p>A similarly striking scent, our judges couldn't get enough of Angels' Share on the Rocks by Kilian Paris.</p><p>"I absolutely adore this scent, and it has become one of my most-worn perfumes of the summer," says <strong>Shannon</strong>. "It smells bright and cooling, drenched in summer sun, but also warm, spicy and deep with the core cognac DNA. It is sweet and has an addictively moreish quality that has to be smelled to be believed."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e8a495ea-c7eb-11f1-9a6e-57533c03612b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/angels-share-on-the-rocks-eau-de-parfum-MUK200057841.html" data-model-name="Angels' Share on the Rocks Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/quNekGULSSCJx5LWbbsvVi.jpg" alt="Kilian Paris Angels' Share on the Rocks on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kilian Paris</div>                                        <div class="featured__title">Angels' Share on the Rocks Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-niche-fragrance"><span>Best Niche Fragrance</span></h3><p>These days, no one wants to smell like everyone else, which is why we're always on the lookout for the best niche fragrances. This year, our judges were blown away by The Merchant of Venice Rococò 26. </p><p>A blend of saffron, clove, caramel accord and jasmine, the fragrance feels as lavish as the bottle itself. <strong>Who What Wear UK editor-in-chief </strong><a href="https://www.instagram.com/jane_mcfarland/" target="_blank"><strong>Jane McFarland</strong></a> was particularly impressed by how long-lasting it is. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02349b22-c7e7-11f1-8ed1-33833541bd1b">            <a href="https://www.harrods.com/en-gb/p/the-merchant-of-venice-murano-exclusive-rococo-26-eau-de-parfum-concentree-100ml-000000000000122515" data-model-name="Rococò 26 Eau de Parfum Concentrée" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kB5RaAkeRd4gAGSju2hxGo.jpg" alt="The Merchant of Venice Rococò 26 on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Merchant Of Venice</div>                                        <div class="featured__title">Rococò 26 Eau de Parfum Concentrée</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-spray"><span>Best Body Spray</span></h3><p>Body sprays have come a long way in recent years. Gone are the days of spritzing myself with sickly sweet body mists at school; now there's a range of sophisticated options available. Our top choice? Space NK's Paros Tides Hair & Body Mist.</p><p>"This is more expensive than other body mists I've tried, but in my opinion, it's so much nicer," says <strong>Who What Wear UK branded content editor </strong><a href="https://www.instagram.com/rebeccarhysevans/" target="_blank"><strong>Rebecca Rhys-Evans</strong></a>. "The crisp, refreshing scent is subtle, but it lasts so well."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e328892c-c7ec-11f1-9861-0db1f3e291f8">            <a href="https://www.spacenk.com/uk/brands/s/space-nk/paros-tides-hair-and-body-mist-UK200060123.html" data-model-name="Paros Tides Hair & Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sip7c8rXESSqUaAiMUxVAg.jpg" alt="Space NK Paros Tides Hair & Body Mist on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Space NK</div>                                        <div class="featured__title">Paros Tides Hair & Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-perfume"><span>Best Hair Perfume</span></h3><p>A hair perfume is my trick to smelling good all day long. In fact, it's often the thing that earns me the most compliments. When testing, our judges loved the Balenciaga 100% Hair Mist, praising its luxurious, floral-focused scent.</p><p>"This mist is long-lasting and feels lightweight on my hair," says <strong>Who What Wear UK junior writer </strong><a href="https://www.instagram.com/brittanyelizadavy/" target="_blank"><strong>Brittany Davy</strong></a>. "In true Balenciaga fashion, it smells extremely expensive."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="999af6a4-c7ed-11f1-9018-81cf045aca19">            <a href="https://www.cultbeauty.co.uk/p/balenciaga-100-hair-mist-50ml/17884839/" data-model-name="100% Hair Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bVhrUb5tJTimNre4NariTQ.jpg" alt="Balenciaga 100% Hair Mist on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Balenciaga</div>                                        <div class="featured__title">100% Hair Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-home-fragrance"><span>Best Home Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dk4L9RBMUBFkKwuoa73KbX" name="next in beauty Diptyque testing picture" alt="Who What Wear UK editor-in-chief Jane McFarland testing the Diptyque rhubarb candle" src="https://cdn.mos.cms.futurecdn.net/dk4L9RBMUBFkKwuoa73KbX-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jane_mcfarland/" target="_blank">@jane_mcfarland</a>, Rebecca Munroe)</span></figcaption></figure><p>You didn't think we'd leave out home fragrance, did you? You probably know by now that we're huge fans of Diptyque's candles, but it's the Rhubarbe scent that received top marks from our expert judges. </p><p>"This is a mouthwatering aroma of rich berries with a hint of peppercorns, and it feels perfectly autumnal," says <strong>Jane</strong>. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8c2df3e4-c7ee-11f1-80aa-111218b62552">            <a href="https://uk.diptyqueparis.com/en-uk/products/classic-candle-rhubarbe-rhubarb-rhuba190" data-model-name="Rhubarbe Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xuWWah4NK8vjA9frGUcxAS.jpg" alt="Diptyque Rhubarbe Classic Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Rhubarbe Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/best-fragrances-2026</link>
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                            <![CDATA[ Just so good. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A Who What Wear UK Next in Beauty judge pulling a Chloé perfume out of a black handbag]]></media:description>                                                            <media:text><![CDATA[A Who What Wear UK Next in Beauty judge pulling a Chloé perfume out of a black handbag]]></media:text>
                                <media:title type="plain"><![CDATA[A Who What Wear UK Next in Beauty judge pulling a Chloé perfume out of a black handbag]]></media:title>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing, spritzing and reviewing, the results are in. Join us in celebrating the best fragrances of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-fragrance">Who What Wear UK Next in Beauty Awards 2026: Best in Fragrance</h2><h3 class="article-body__section" id="section-best-new-fragrance"><span>Best New Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="TsPwt2iMEmu5RvMgYwhZKn" name="next in beauty Parfums de Marly testing picture" alt="Who What Wear UK junior branded content editor Humaa Hussain holding a bottle of Parfums de Marly Athénaïs" src="https://cdn.mos.cms.futurecdn.net/TsPwt2iMEmu5RvMgYwhZKn-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/humaa.hussain/" target="_blank">@humaahussain</a>, Rebecca Munroe)</span></figcaption></figure><p>First up, let's talk about the best new fragrance. There have been some incredible perfume launches this year, but according to our judges, Parfums de Marly Athénaïs stole the show.</p><p>"As a fan of Parfums de Marly and the iconic Valaya fragrance, I had high hopes for this," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/" target="_blank"><strong>Eleanor Vousden</strong></a>. "It's a spring-like scent and conjures the very colour of the bottle. It's bright, juicy and citrusy with an ambery-floral trail."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b6c10348-c7e0-11f1-a774-939e4ac8ba97">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/athenais-UK200062520.html" data-model-name="Athénaïs" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KCKoh4iYnqjxpCKbBnL49P.jpg" alt="Parfums de Marly Athénaïs on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Athénaïs</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-cult-fragrance"><span>Best Cult Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fK84WNsExmabT6by79d7TX" name="next in beauty Escentric Molecules testing picture" alt="Eleanor Hartley holding Escentric Molecules Molecule 01" src="https://cdn.mos.cms.futurecdn.net/fK84WNsExmabT6by79d7TX-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/hart.medical/" target="_blank">@hart.medical</a>, Rebecca Munroe)</span></figcaption></figure><p>When it comes to cult fragrances, nothing can beat Escentric Molecules Molecule 01. This unique scent consists of a single note, Iso E Super, which adapts to the wearer to create your very own skin scent. </p><p>"10/10 across the board—the absolute best fragrance," says <strong>Who What Wear UK associate business director </strong><a href="https://www.instagram.com/poppynash/" target="_blank"><strong>Poppy Nash</strong></a>. In fact, the entire Who What Wear UK team counts themselves as this fragrance's biggest fans. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="17fe0ba6-c7e6-11f1-b7f3-772bfc44fa9d">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/molecule-01-eau-de-toilette-UK200032920.html" data-model-name="Molecule 01 Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LTvLEDm9ACg2faWo87vri.jpg" alt="Escentric Molecules Molecule 01 on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Escentric Molecules</div>                                        <div class="featured__title">Molecule 01 Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-scent-innovation"><span>Best Scent Innovation</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PQLZvvapdzhjzR6JCiLhER" name="next in beauty Amouage testing picture" alt="Who What Wear UK beauty editor Eleanor Vousden spraying a bottle of Amouage Sequence" src="https://cdn.mos.cms.futurecdn.net/PQLZvvapdzhjzR6JCiLhER-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/eleanorvousden/" target="_blank">@eleanorvousden</a>, Rebecca Munroe)</span></figcaption></figure><p>Here at Who What Wear UK, we champion innovation, and our expert judges were so impressed by Amouage's Sequence. The scent is created using a clever double-infusion process with sandalwood and artisanal oakwood barrels and contains 30% pure perfume oils, creating an unforgettable olfactory experience. </p><p>"Artisanal perfumery doesn't get much better than this," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/" target="_blank"><strong>Shannon Lawlor</strong></a>. "The truly innovative infusion of sandalwood makes this classic leather scent profile feel creamy, comforting and deliciously wearable."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="b5567012-c7e8-11f1-a319-d9ea0a374c14">            <a href="https://fenwick.co.uk/products/amouage-sequence-essence-de-parfum-100ml" data-model-name="Sequence Essence de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PHcyRP92xDuKvaM4auTEWW.jpg" alt="Amouage Sequence on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Amouage</div>                                        <div class="featured__title">Sequence Essence de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-creative-blend"><span>Best Creative Blend</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="cGta4SZGXVUTx4AnEgw45R" name="next in beauty Chloé testing picture" alt="Victoria Magrath spraying a bottle of Chloé Atelier des Fleurs Sous les Pins" src="https://cdn.mos.cms.futurecdn.net/cGta4SZGXVUTx4AnEgw45R-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/victoria/" target="_blank">@victoria</a>, Rebecca Munroe)</span></figcaption></figure><p>We love it when brands get creative with their scents. Case in point: Chloé Atelier Des Fleurs Sous Les Pins. I was lucky enough to judge this one, and I fell in love with the captivating scent. </p><p>It smells like walking through a forest on your way to a hidden five-star retreat, with notes of pine needle absolute, bergamot and eucalyptus. It's unlike anything else I've come across, and I know I will wear it for years to come. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e42c190e-c7e9-11f1-8cd6-9d72a5c4b411">            <a href="https://www.cultbeauty.co.uk/p/chloe-atelier-des-fleurs-sous-les-pins-eau-de-parfum-50ml/17662913/" data-model-name="Atelier Des Fleurs Sous Les Pins Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VgRvZDjwdQkAUtXLwkWQse.jpg" alt="Chloé Atelier Des Fleurs Sous Les Pins on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chloé</div>                                        <div class="featured__title">Atelier Des Fleurs Sous Les Pins Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-classic-perfume"><span>Best Classic Perfume</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="fmDkKjQDKjaTXxcq8ZuQnQ" name="next in beauty Givenchy testing picture" alt="Branded content editor Felicia Pennant spraying a bottle of Givenchy L'Interdit" src="https://cdn.mos.cms.futurecdn.net/fmDkKjQDKjaTXxcq8ZuQnQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/feliciapennant/" target="_blank">@feliciapennant</a>, Rebecca Munroe)</span></figcaption></figure><p>Sometimes, all you want is a classic perfume that you know you can rely on all year round. According to our judges, that's exactly what Givenchy L'Interdit delivers. </p><p>"I am infatuated with the constant reinvention of L'Interdit and how it has evolved over the years, but the explosion of white florals that is the original eau de parfum is still one of the most magnetising perfumes around, even in 2026," says <strong>Shannon</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="5518a8da-c7ea-11f1-932f-57bf07bd67c5">            <a href="https://www.lookfantastic.com/p/givenchy-l-interdit-eau-de-parfum-50ml/13716350/" data-model-name="L'Interdit Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ecD4TcxntLnXfsLqefZMoE.jpg" alt="Givenchy L'Interdit on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Givenchy</div>                                        <div class="featured__title">L'Interdit Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-reinvention"><span>Best Fragrance Reinvention</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="MMrMuLBxMzUWtuEkRYNrsQ" name="next in beauty Tom Ford testing picture" alt="Who What Wear UK junior writer Brittany Davy spraying a bottle of Tom Ford Soleil Neige" src="https://cdn.mos.cms.futurecdn.net/MMrMuLBxMzUWtuEkRYNrsQ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/brittanyelizadavy/" target="_blank">@brittanydavy</a>, Rebecca Munroe)</span></figcaption></figure><p>Speaking of scents that reinvent themselves, we have to mention Tom Ford's Soleil Neige. Reformulated in 2025, this perfume is not to be missed. </p><p>"I've fallen for this fragrance," says <strong>Eleanor</strong>. "It really captures that feeling of brisk, snowy mountain air contrasted with the warmth and cosiness of a luxurious chalet—it's very Tom-Ford-winter-coded. It has made its way into my permanent rotation of fragrances, which says a lot. It's unlike anything else I've smelled, and I adore the warming dry-down that has me repetitively sniffing my wrists throughout the day. It also has incredible lasting power; I can still smell it on my skin even eight hours later. I know I'll be repurchasing this when I inevitably use up my bottle."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="390d6576-c7eb-11f1-a927-1925a1e3cb10">            <a href="https://www.lookfantastic.com/p/tom-ford-soleil-neige-eau-de-parfum-50ml/17631907/" data-model-name="Soleil Neige Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6P92z8kUXyuogzdNuRtQRB.jpg" alt="Tom Ford Soleil Neige on a grey background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tom Ford</div>                                        <div class="featured__title">Soleil Neige Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-development"><span>Best Fragrance Development</span></h3><p>A similarly striking scent, our judges couldn't get enough of Angels' Share on the Rocks by Kilian Paris.</p><p>"I absolutely adore this scent, and it has become one of my most-worn perfumes of the summer," says <strong>Shannon</strong>. "It smells bright and cooling, drenched in summer sun, but also warm, spicy and deep with the core cognac DNA. It is sweet and has an addictively moreish quality that has to be smelled to be believed."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e8a495ea-c7eb-11f1-9a6e-57533c03612b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/angels-share-on-the-rocks-eau-de-parfum-MUK200057841.html" data-model-name="Angels' Share on the Rocks Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/quNekGULSSCJx5LWbbsvVi.jpg" alt="Kilian Paris Angels' Share on the Rocks on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kilian Paris</div>                                        <div class="featured__title">Angels' Share on the Rocks Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-niche-fragrance"><span>Best Niche Fragrance</span></h3><p>These days, no one wants to smell like everyone else, which is why we're always on the lookout for the best niche fragrances. This year, our judges were blown away by The Merchant of Venice Rococò 26. </p><p>A blend of saffron, clove, caramel accord and jasmine, the fragrance feels as lavish as the bottle itself. <strong>Who What Wear UK editor-in-chief </strong><a href="https://www.instagram.com/jane_mcfarland/" target="_blank"><strong>Jane McFarland</strong></a> was particularly impressed by how long-lasting it is. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="02349b22-c7e7-11f1-8ed1-33833541bd1b">            <a href="https://www.harrods.com/en-gb/p/the-merchant-of-venice-murano-exclusive-rococo-26-eau-de-parfum-concentree-100ml-000000000000122515" data-model-name="Rococò 26 Eau de Parfum Concentrée" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kB5RaAkeRd4gAGSju2hxGo.jpg" alt="The Merchant of Venice Rococò 26 on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Merchant Of Venice</div>                                        <div class="featured__title">Rococò 26 Eau de Parfum Concentrée</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-spray"><span>Best Body Spray</span></h3><p>Body sprays have come a long way in recent years. Gone are the days of spritzing myself with sickly sweet body mists at school; now there's a range of sophisticated options available. Our top choice? Space NK's Paros Tides Hair & Body Mist.</p><p>"This is more expensive than other body mists I've tried, but in my opinion, it's so much nicer," says <strong>Who What Wear UK branded content editor </strong><a href="https://www.instagram.com/rebeccarhysevans/" target="_blank"><strong>Rebecca Rhys-Evans</strong></a>. "The crisp, refreshing scent is subtle, but it lasts so well."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="e328892c-c7ec-11f1-9861-0db1f3e291f8">            <a href="https://www.spacenk.com/uk/brands/s/space-nk/paros-tides-hair-and-body-mist-UK200060123.html" data-model-name="Paros Tides Hair & Body Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sip7c8rXESSqUaAiMUxVAg.jpg" alt="Space NK Paros Tides Hair & Body Mist on a blue background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Space NK</div>                                        <div class="featured__title">Paros Tides Hair & Body Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-perfume"><span>Best Hair Perfume</span></h3><p>A hair perfume is my trick to smelling good all day long. In fact, it's often the thing that earns me the most compliments. When testing, our judges loved the Balenciaga 100% Hair Mist, praising its luxurious, floral-focused scent.</p><p>"This mist is long-lasting and feels lightweight on my hair," says <strong>Who What Wear UK junior writer </strong><a href="https://www.instagram.com/brittanyelizadavy/" target="_blank"><strong>Brittany Davy</strong></a>. "In true Balenciaga fashion, it smells extremely expensive."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="999af6a4-c7ed-11f1-9018-81cf045aca19">            <a href="https://www.cultbeauty.co.uk/p/balenciaga-100-hair-mist-50ml/17884839/" data-model-name="100% Hair Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bVhrUb5tJTimNre4NariTQ.jpg" alt="Balenciaga 100% Hair Mist on an orange background"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Balenciaga</div>                                        <div class="featured__title">100% Hair Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-home-fragrance"><span>Best Home Fragrance</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dk4L9RBMUBFkKwuoa73KbX" name="next in beauty Diptyque testing picture" alt="Who What Wear UK editor-in-chief Jane McFarland testing the Diptyque rhubarb candle" src="https://cdn.mos.cms.futurecdn.net/dk4L9RBMUBFkKwuoa73KbX-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jane_mcfarland/" target="_blank">@jane_mcfarland</a>, Rebecca Munroe)</span></figcaption></figure><p>You didn't think we'd leave out home fragrance, did you? You probably know by now that we're huge fans of Diptyque's candles, but it's the Rhubarbe scent that received top marks from our expert judges. </p><p>"This is a mouthwatering aroma of rich berries with a hint of peppercorns, and it feels perfectly autumnal," says <strong>Jane</strong>. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner:</span></h4>        <div class="featured_product_block featured_block_standard" data-id="8c2df3e4-c7ee-11f1-80aa-111218b62552">            <a href="https://uk.diptyqueparis.com/en-uk/products/classic-candle-rhubarbe-rhubarb-rhuba190" data-model-name="Rhubarbe Classic Candle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xuWWah4NK8vjA9frGUcxAS.jpg" alt="Diptyque Rhubarbe Classic Candle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Rhubarbe Classic Candle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Hundreds of Hair Products Later, Our Judges Crown These 24 the Very Best ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much washing, styling and reviewing, the results are in. Join us in celebrating the best hair products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-hair">Who What Wear UK Next in Beauty Awards 2026: Best in Hair</h2><h3 class="article-body__section" id="section-best-hair-dryer"><span>Best Hair Dryer</span></h3><p>Not all hair dryers are created equal, and Remington's One Dry & Style Digital Hair Dryer won over our judges with its range of attachments and compact size. </p><p>"I loved this mini hair dryer," says <strong>Who What Wear UK fashion news editor </strong><a href="https://www.instagram.com/natalieemunro/?hl=en" target="_blank"><strong>Natalie Munro</strong></a>. "It's just as effective as any larger one I've used, but the compact size makes it so easy to work with and store. I like all of the additional components and found it dried my thick, curly hair quickly and easily," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaeccc8-cbc7-11f1-9910-e3120a5318cb">            <a href="https://www.boots.com/remington-one-dry-and-style-digital-hair-dryer-10391905" data-model-name="ONE Dry & Style Digital Hair Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bDpKFEtBUCNJnMo4rBGrpm.jpg" alt="Remington, Remington One Dry & Style Digital Hair Dryer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remington</div>                                        <div class="featured__title">ONE Dry & Style Digital Hair Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-treatment"><span>Best Treatment</span></h3><p>Olaplex's iconic No.3 treatment was already a modern hair icon, but its newly relaunched formula works even better and faster to repair frazzled hair. </p><p>"Bond-repair products didn't exist before Olaplex No.3, and I would argue the original remained the best strengthening hair treatment out there up until this relaunch," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>. "No.3 Plus has noticeably reduced my breakage and made my hair feel stronger, look healthier and become more manageable. And all in just three minutes? A feat."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecd4a-cbc7-11f1-848b-9b8071c12e5a">            <a href="https://www.lookfantastic.com/p/olaplex-no.3-plus-complete-repair-treatment-100ml/17649955/" data-model-name="No.3 Plus Complete Repair Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i3RTKX2ncuG72xjBMTVCs.jpg" alt="Olaplex No.3 Plus Complete Repair Treatment 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex </div>                                        <div class="featured__title">No.3 Plus Complete Repair Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-shampoo"><span>Best Shampoo</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="LWfjKiqEmvui9p88pGj7ge" name="Editor Template_Story Art (4)" alt="Grace Lindsay testing the Color Wow Money Laundering Shampoo" src="https://cdn.mos.cms.futurecdn.net/LWfjKiqEmvui9p88pGj7ge-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>We tested numerous shampoos this year, but our judges wholeheartedly agree: this is one of the very best we've tried for glossy lengths. </p><p>"This shampoo has a refreshing scent and leaves my hair glossy and healthy-looking," says <strong>Who What Wear UK video editor </strong><a href="https://www.instagram.com/natashawilsonvideo/?hl=en" target="_blank"><strong>Natasha Wilson</strong></a>. "It lathers really well, and a little goes a long way. It also helps tame my friziness, leaving my hair looking smoother and more manageable," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed132-cbc7-11f1-af14-8786037058ca">            <a href="https://www.lookfantastic.com/p/color-wow-money-laundering-hydrating-shampoo-250ml/17753170/" data-model-name="Money Laundering Hydrating Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s9XTvun2Vra4wfrUzM2eSe.jpg" alt="Color Wow , Money Laundering Hydrating Shampoo"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Color Wow </div>                                        <div class="featured__title">Money Laundering Hydrating Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-innovation"><span>Best Hair Innovation</span></h3><p>Our judges were amazed at the difference it made to their hair when they added the Hello Klean Shower Head 2.0 to their hair-wash routine. </p><p>"This has instantly upgraded my in-shower experience," says <strong>Who What Wear UK fashion writer </strong><a href="https://www.instagram.com/avahgilchrist/?hl=en" target="_blank"><strong>Ava Gilchrist</strong></a>. "The pressure is firm but gentle, and I know that with each wash, the filter is doing its job in removing any harsh qualities that can damage my hair," she says. "Not only does it look incredibly luxe in my bathroom, but it's made my hair feel softer and look smoother. I've had so many compliments on my locks since switching to it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecff2-cbc7-11f1-9713-5320d799a370">            <a href="https://www.cultbeauty.co.uk/p/hello-klean-shower-head-filter-beige/15464518/" data-model-name="Shower Head 2.0" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/txX7hwJpuM3qRyrCYsd3K7.jpg" alt="Hello Klean , Shower Head 2.0"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hello Klean </div>                                        <div class="featured__title">Shower Head 2.0</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hairbrush"><span>Best Hairbrush</span></h3><p>Overachieving in both form and function, La Bonne Brosse won over our judges with its luxuriously crafted, gorgeously designed brushes that elevate any dressing table. </p><p>"La Bonne Brosse is like the Rolls-Royce of hairbrushes," says <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/?hl=en" target="_blank"><strong>Jane McFarland</strong></a>. "Not only does it look incredibly chic (the range of colours is utterly divine), but the boar bristles feel gentle for more sensitive scalps, and I've been able to go longer between hair washes—possibly due to better oil distribution."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed2e0-cbc7-11f1-8f6c-0d0ca68775a0">            <a href="https://www.harrods.com/en-gb/p/la-bonne-brosse-n01-the-universal-shine-and-care-hairbrush-000000000007884161" data-model-name="N.01 The Universal Shine and Care Hairbrush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QXmrMcPESAEvwouZDguvBA.jpg" alt="la bonne brosse, La Bonne Brosse N.01 the Universal Shine and Care Hairbrush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Bonne Brosse </div>                                        <div class="featured__title">N.01 The Universal Shine and Care Hairbrush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-dry-shampoo"><span>Best Dry Shampoo</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="TAyTSwA476aa3keMTNdU8b" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1110" alt="Eleanor Vousden with the Living Proof dry shampoo" src="https://cdn.mos.cms.futurecdn.net/TAyTSwA476aa3keMTNdU8b-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>New dry shampoos may come and go, but Living Proof is, well—living proof that sometimes you just can't beat a classic. </p><p>"There are few dry shampoos that rival this cult product," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. "It really does help make hair look and feel cleaner, and the scent also makes my hair smell refreshed. It gives a nice volume boost to the root and doesn't make your hair feel like it's too full of product, so it's helpful to tide you over for a day or two between washes. As dry shampoos go, this remains one of the best out there," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed0c4-cbc7-11f1-926c-ff6d4f1a3fe6">            <a href="https://www.boots.com/living-proof-perfect-hair-day-advanced-clean-dry-shampoo-198ml-10384852" data-model-name="Perfect Hair Day Advanced Clean Dry Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/STuDiQgG2r9fZCvUK3uBSQ.jpg" alt="Living Proof, Living Proof Perfect Hair Day Advanced Clean Dry Shampoo 198ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Perfect Hair Day Advanced Clean Dry Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-wet-hair-styler"><span>Best Wet-Hair Styler</span></h3><p>Only the very best hair tools truly earn their place in our judges' haircare routines, and the Shark Silkipro Hair Straightener + Dryer outperformed on all hair types.</p><p>"This is game-changing," says <a href="https://www.instagram.com/alishadobson/?hl=en" target="_blank"><strong>Alisha Dobson, </strong></a><strong>managing director at Bleach London</strong>. "The direction of airflow and the heat plate make the control and the finish incredible. This really suits all hair types but is an easy sell for curly girls. A lot of tools aren't able to achieve the tension needed for fully styled curly hair from Type 3, but this one really fills that space. I have already had a client buy it after me yapping about it," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecdc2-cbc7-11f1-b5bc-831e5add5b96">            <a href="https://www.sharkninja.co.uk/shark-silkipro-straight-hair-straightener-dryer-in-one-tool-with-heat-resistant-storage-case-rose-petal-ht401ukpk/HT401UKPK.html?dwvar_HT401UKPK_color=722C3C" data-model-name="Silkipro Hair Straightener + Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QdJx4J7SdzvoG45Dk47MED.jpg" alt="Shark, Shark Silkipro Hair Straightener & Dryer With Storage Case - Plum Satin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shark</div>                                        <div class="featured__title">Silkipro Hair Straightener + Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-product-for-braids"><span>Best Product for Braids</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="AL2cdvV5josGUiRdZ5xMPe" name="Editor Template_Story Art (5)" alt="Brittany Davy testing the Cecred Scalp Refreshing Spray" src="https://cdn.mos.cms.futurecdn.net/AL2cdvV5josGUiRdZ5xMPe-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Cécred's innovative Scalp Refreshing Spray has become a mainstay in several of our judges' haircare routines to keep their scalp feeling comfortable and refreshed. </p><p>"Whenever I go to the gym, I use Cécred Scalp Refreshing Spray to refresh my scalp and protective hairstyle between washes," says <strong>Who What Wear UK senior fashion and beauty branded content editor </strong><a href="https://www.instagram.com/feliciapennant/?hl=en" target="_blank"><strong>Felicia Pennant</strong></a>. "It smells spicy—almost minty—and tingles for a little while after application, but I like to think that means it's working. The bottle has great shelf appeal, and the elongated nozzle is a game-changer because you have more control over where you spray the product, and I'm aiming for my partings," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecf16-cbc7-11f1-845a-2b10e2b475a9">            <a href="https://www.spacenk.com/uk/scalp-refreshing-spray-UK200066913.html" data-model-name="Scalp Refreshing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rFHAWi7oz9UPfgcbagfx9M.jpg" alt="Cécred, Cécred Scalp Refreshing Spray 169ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Scalp Refreshing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-straightener"><span>Best Straightener</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="855k68jCSBwr5Y9Cvqik4b" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _268" alt="Alisha Dobson using the GHD Sculpt hair straighteners" src="https://cdn.mos.cms.futurecdn.net/855k68jCSBwr5Y9Cvqik4b-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>GHD has dominated the hair-straightener game for decades, yet it still builds upon its technology to bring us the most effective hair tools around. </p><p>Its newest launch, the Sculpt Interactive Hair Straightener, adapts in real time to your hair to deliver the right amount of heat for you, resulting in less damage and perfectly styled hair. "The idea behind this product is genius. As a hair straightening iron, it works well and is lightweight, too," says <strong>Alisha</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaece30-cbc7-11f1-b7c7-7779e7484f87">            <a href="https://www.ghdhair.com/hair-straighteners/ghd-sculpt-hair-styler-black-p-777" data-model-name="Sculpt Interactive Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XxhUwW7kt3XDp4ioDhBfhE.jpg" alt="Good Hair Day, New Ghd Sculpt Interactive Hair Straightener (26mm Plate) Black"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>GHD</div>                                        <div class="featured__title">Sculpt Interactive Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-serum"><span>Best Serum</span></h3><p>Any hair product that promises to maintain the lifespan of a blowdry or style has our attention, and Tresemmé's Thermo Sculpt Memory Hair Serum delivered on its promise amongst our judges. </p><p>"I like that this product is best applied to wet hair. This made it a seamless step in my hair-drying routine," says <strong>Natalie</strong>. "It felt nourishing and hydrating, like it protected my frizzy hair even when using high heat to dry, as well as a hair straightener," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed272-cbc7-11f1-9d43-83844b9eb6de">            <a href="https://www.boots.com/tresemme-thermo-sculpt-memory-hair-serum-100ml-10381866" data-model-name="Thermo Sculpt Memory Hair Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kgY3Dsi9gUwoVKhhNY9R86.jpg" alt="Tresemme, Tresemmé Thermo Sculpt Memory Hair Serum 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tresemmé </div>                                        <div class="featured__title">Thermo Sculpt Memory Hair Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-conditioner"><span>Best Conditioner</span></h3><p>A conditioner can make or break your hair wash, and our judges tested several formulas. </p><p>But no other impressed us more than Maria Nila Head & Hair Heal Conditioner, which left our hair soft and silky from root to tip. "It felt amazing in my hair straight away, and it smells really nice. Once dry, my hair remained soft and looked so glossy and healthy," says <strong>Who What Wear UK ecom analyst </strong><a href="https://www.instagram.com/sophie__cookson/?hl=en" target="_blank"><strong>Sophie Cookson</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecea8-cbc7-11f1-95ba-d9c58184c0e1">            <a href="https://www.sephora.co.uk/p/maria-nila-head-hair-heal-conditioner" data-model-name="Head & Hair Heal Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KyWGnMTD2kxFzzC7M8BpfJ.jpg" alt="Maria Nila, Maria Nila Head & Hair Heal Conditioner 300ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maria Nila</div>                                        <div class="featured__title">Head & Hair Heal Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-oil"><span>Best Hair Oil</span></h3><p>Aside from looking beautiful on our dressing table, there's a lot our judges loved about this nourishing hair oil. </p><p>It adds just the right amount of hydration without feeling heavy, shields from heat and smells absolutely heavenly. "I love this product. Everything it does is fantastic," says<strong> Alisha</strong>. "The smell is wonderful; it lasts but is light in the hair. It's beautiful on curls, too, adding hydration, shine and definition."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecf84-cbc7-11f1-9ea7-f14f14dd0c78">            <a href="https://www.eilodi.com/hair-oil" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8vUUAJeMWAZgkE2R2VDc3T.jpg" alt="eilodi,"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eilōdi</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-styling-product"><span>Best Styling Product</span></h4><p>With hundreds of hair-styling creams to choose from, our judges appreciated this multi-tasking product, which truly does it all.</p><p>"Ever since this product launched, I have refused to be without it," says <strong>Shannon</strong>. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed3b2-cbc7-11f1-bc64-35f10389ca49">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o8cySkoK6diHb4HxY699bJ.jpg" alt="Hershesons, Almost Everything Cream the Best Styling Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-growth-product"><span>Best Hair-Growth Product</span></h3><p>Our judges are sceptical of "miracle" hair-growth products; however, Rhute's Density + Repair Hair Growth Scalp Serum provided visible results for our panel of experts, noting hair growth and a calmer, healthier scalp. </p><p>"This excelled at keeping my scalp feeling and looking healthy, whilst also encouraging new hair growth," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/?hl=en" target="_blank"><strong>Perdita Nouril</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed060-cbc7-11f1-bef5-c11f958ef173">            <a href="https://rhutehair.com/products/serum" data-model-name="Density + Repair Scalp Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4GQXxrZ5pVb6EXfmxxt6hL.jpg" alt="rhute, Density + Repair"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhute</div>                                        <div class="featured__title">Density + Repair Scalp Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-scalp-product"><span>Best Scalp Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="V7GFUB3zptXm7Kycg9MmBa" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _310" alt="Alisha Dobson using the K18 Future IQ Hair Serum" src="https://cdn.mos.cms.futurecdn.net/V7GFUB3zptXm7Kycg9MmBa-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>K18's FutureIQ Biomimetic Hair Longevity Serum is one of the most impressive and innovative scalp products we've seen, helping to address hair greying, shedding and thinning. </p><p>"I wish I’d taken before-and-after photos, because the hair regrowth around my temples I’ve had since using this has been insane. Even my hairdresser couldn’t believe it," says <strong>Perdita</strong>. "I love how easy it is to use, and that the formula doesn’t weigh my hair down or interfere with styling."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed344-cbc7-11f1-b693-bbf9c62db676">            <a href="https://www.spacenk.com/uk/futureiq-biomimetic-hair-longevity-serum-UK200066110.html" data-model-name="FutureIQ Biomimetic Hair Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JFGr5NShoxLiWbgJZDuu5C.jpg" alt="K18 HAIR, K18 Hair Futureiq™ Biomimetic Hair Longevity Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">FutureIQ Biomimetic Hair Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-curly-hair-product"><span>Best Curly-Hair Product</span></h3><p>When our judges uncover a great curl product, they stay loyal to it. And Curl Jar Curl Activator does everything it promises, from defining curls and adding root lift to providing hold and shine. </p><p>This is a hard-working curl cream that deserves a spot in your routine. "This is a fantastic product. It really does what they set it out to do," says <strong>Alisha</strong>. "I am an avid daily restyler, and with this, I find the curl shape lasts with little to no frizz. I tried it on multiple curl types and enjoyed similar results," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed204-cbc7-11f1-a7f4-e96cdc7faf71">            <a href="https://www.amazon.co.uk/Curl-Jar-Activator-Style-Powered/dp/B0CN1GV7BW/ref=asc_df_B0CN1GV7BW" data-model-name="Curl Activator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gLXHv8sVzNptMK7JeCsuH4.jpg" alt="Curl Jar Curl Activator Cream Gel for Curly Hair"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Curl Jar</div>                                        <div class="featured__title">Curl Activator</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-supplement"><span>Best Hair Supplement</span></h3><p>Looking after our hair from the inside out has never tasted better. </p><p>The Wellthy by Boots Hair Grow Chewable Hair Formula Gummies contain horsetail and bamboo extracts, biotin, zinc and selenium, which work in tandem to support stronger and healthier hair growth from the root. This is one hair supplement that we really looked forward to taking, thanks to its delicious raspberry flavour.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed1a0-cbc7-11f1-9466-b960dd83f942">            <a href="https://www.boots.com/wellthy-by-boots-hair-grow-chewable-hair-formula-gummies-60s-10380941" data-model-name="Hair Grow Chewable Hair Formula Gummies" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QyQBMi9pfEGzVvQgdzaJni.jpg" alt="Boots, Wellthy by Boots Hair Grow Chewable Hair Formula Gummies 60s"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wellthy by Boots</div>                                        <div class="featured__title">Hair Grow Chewable Hair Formula Gummies</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyelash-serum"><span>Best Eyelash Serum</span></h3><p>Our judging panel have tested numerous eyelash serums in the pursuit of longer lashes, but UKLash's Eyelash Serum came out on top with its efficacious formula that grows your lashes to their full potential, leaving them looking stronger, longer and fuller. </p><p>"I think this is the best-performing and best value-for-money eyelash serum on the market, and I've tried them all," says <strong>Shannon</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed420-cbc7-11f1-9d0d-f3fb09d5d3db">            <a href="https://www.boots.com/uklash-eyelash-serum-3ml-10325480" data-model-name="Eyelash Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UKhoatNn635ZXkLofLWiWM.jpg" alt="UKLash, Uklash Eyelash Serum - 3ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>UKLash</div>                                        <div class="featured__title">Eyelash Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-colour-product"><span>Best Hair-Colour Product</span></h3><p>Whether you want to add a healthy gloss to your hair or dip your toe into a new hair colour, Glaze Supergloss treatments are a great way to revive your hair colour without the need to visit the salon. </p><p>"I really like these hair glosses," says <strong>Eleanor</strong>. "They're a great way to experiment with a new hair colour, or just add a healthy shine. I have frizzy and dull hair, and these definitely help make it a little shinier. They leave my hair feeling soft and manageable, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed48e-cbc7-11f1-8850-b91e0cf7b162">            <a href="https://www.boots.com/glaze-super-gloss-semi-permanent-conditioning-gloss-seek-espresso-190ml-10350461" data-model-name="Supergloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E73SyhwrzNHkZsqPALwZ8P.jpg" alt="Glaze, Glaze Supergloss Color Conditioning Hair Gloss Sleek Espresso for Instant Shine 190ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glaze</div>                                        <div class="featured__title">Supergloss</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-enhancements"><span>Best Hair Enhancements</span></h3><p>The world of hair enhancements and extensions can be tricky to navigate, but our panel of judges rated Remi Cachet's Elegance Injection Tape Hair. And with a whole range of lengths and colours, it's easy to find a perfect match. </p><p>"These are great extensions, from the hair quality down to the density," says <strong>Alisha</strong>. "The tapes are lightweight and flexible, and are a fantastic price."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed4fc-cbc7-11f1-be64-657b1565ee22">            <a href="https://www.remicachet.com/products/18-elegance-injection-tape-hair?variant=41941710176310" data-model-name="Elegance Injection Tape Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HAZQsSuYPZ5LWpQvparVCe.jpg" alt="Remi cachet hair extensions"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remi Cachet</div>                                        <div class="featured__title">Elegance Injection Tape Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-professional-scalp-treatment"><span>Best Professional Scalp Treatment</span></h3><p>As we pay more attention to our scalp care, it feels apt to recognise the innovations within the treatment space that are helping us achieve a calmer, healthier scalp, and the <a href="https://hydrafacial.co.uk/pages/hydrascalp-with-keravive" target="_blank">HydraScalp with Keravive Peptide Complex</a> treatment does just that. </p><p>"The technology used is very interesting and innovative, and a particularly satisfying part of the experience was being able to see the debris that had been removed from the scalp at the end of the treatment," says<strong> </strong><a href="https://www.instagram.com/natashawilsonvideo/?hl=en" target="_blank"><strong>Natasha</strong></a>. "The treatment was much more relaxing than I initially anticipated; my scalp felt much more hydrated, and my hair felt fresh immediately after the treatment."</p><h3 class="article-body__section" id="section-best-professional-hair-service"><span>Best Professional Hair Service</span></h3><p>Last but certainly not least is the professional hair service that blew our editors away. Using the power of cryotherapy, <a href="https://hairtoxx.co.uk/" target="_blank">Hair.TOXX Cryotherapy</a> bestows a glossy shine upon your hair whilst boosting its strength. </p><p>"This treatment impressed me," says <strong>Who What Wear UK deputy beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. "The whole salon experience is so informative, and is also quick and easy for a professional treatment. I like that it minimises frizz whilst still keeping your natural hair pattern, unlike treatments like the Brazilian blow-dry. I definitely noticed a difference in the way my hair both looked and felt, and I also like that you get to take products home to help prolong the results," she says.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-hair-products-2026</link>
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                            <![CDATA[ Next-level haircare. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Beauty editor Eleanor Vousden with the living proof dry shampoo]]></media:description>                                                            <media:text><![CDATA[Beauty editor Eleanor Vousden with the living proof dry shampoo]]></media:text>
                                <media:title type="plain"><![CDATA[Beauty editor Eleanor Vousden with the living proof dry shampoo]]></media:title>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much washing, styling and reviewing, the results are in. Join us in celebrating the best hair products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-hair">Who What Wear UK Next in Beauty Awards 2026: Best in Hair</h2><h3 class="article-body__section" id="section-best-hair-dryer"><span>Best Hair Dryer</span></h3><p>Not all hair dryers are created equal, and Remington's One Dry & Style Digital Hair Dryer won over our judges with its range of attachments and compact size. </p><p>"I loved this mini hair dryer," says <strong>Who What Wear UK fashion news editor </strong><a href="https://www.instagram.com/natalieemunro/?hl=en" target="_blank"><strong>Natalie Munro</strong></a>. "It's just as effective as any larger one I've used, but the compact size makes it so easy to work with and store. I like all of the additional components and found it dried my thick, curly hair quickly and easily," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaeccc8-cbc7-11f1-9910-e3120a5318cb">            <a href="https://www.boots.com/remington-one-dry-and-style-digital-hair-dryer-10391905" data-model-name="ONE Dry & Style Digital Hair Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bDpKFEtBUCNJnMo4rBGrpm.jpg" alt="Remington, Remington One Dry & Style Digital Hair Dryer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remington</div>                                        <div class="featured__title">ONE Dry & Style Digital Hair Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-treatment"><span>Best Treatment</span></h3><p>Olaplex's iconic No.3 treatment was already a modern hair icon, but its newly relaunched formula works even better and faster to repair frazzled hair. </p><p>"Bond-repair products didn't exist before Olaplex No.3, and I would argue the original remained the best strengthening hair treatment out there up until this relaunch," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>. "No.3 Plus has noticeably reduced my breakage and made my hair feel stronger, look healthier and become more manageable. And all in just three minutes? A feat."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecd4a-cbc7-11f1-848b-9b8071c12e5a">            <a href="https://www.lookfantastic.com/p/olaplex-no.3-plus-complete-repair-treatment-100ml/17649955/" data-model-name="No.3 Plus Complete Repair Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i3RTKX2ncuG72xjBMTVCs.jpg" alt="Olaplex No.3 Plus Complete Repair Treatment 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex </div>                                        <div class="featured__title">No.3 Plus Complete Repair Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-shampoo"><span>Best Shampoo</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="LWfjKiqEmvui9p88pGj7ge" name="Editor Template_Story Art (4)" alt="Grace Lindsay testing the Color Wow Money Laundering Shampoo" src="https://cdn.mos.cms.futurecdn.net/LWfjKiqEmvui9p88pGj7ge-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>We tested numerous shampoos this year, but our judges wholeheartedly agree: this is one of the very best we've tried for glossy lengths. </p><p>"This shampoo has a refreshing scent and leaves my hair glossy and healthy-looking," says <strong>Who What Wear UK video editor </strong><a href="https://www.instagram.com/natashawilsonvideo/?hl=en" target="_blank"><strong>Natasha Wilson</strong></a>. "It lathers really well, and a little goes a long way. It also helps tame my friziness, leaving my hair looking smoother and more manageable," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed132-cbc7-11f1-af14-8786037058ca">            <a href="https://www.lookfantastic.com/p/color-wow-money-laundering-hydrating-shampoo-250ml/17753170/" data-model-name="Money Laundering Hydrating Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s9XTvun2Vra4wfrUzM2eSe.jpg" alt="Color Wow , Money Laundering Hydrating Shampoo"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Color Wow </div>                                        <div class="featured__title">Money Laundering Hydrating Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-innovation"><span>Best Hair Innovation</span></h3><p>Our judges were amazed at the difference it made to their hair when they added the Hello Klean Shower Head 2.0 to their hair-wash routine. </p><p>"This has instantly upgraded my in-shower experience," says <strong>Who What Wear UK fashion writer </strong><a href="https://www.instagram.com/avahgilchrist/?hl=en" target="_blank"><strong>Ava Gilchrist</strong></a>. "The pressure is firm but gentle, and I know that with each wash, the filter is doing its job in removing any harsh qualities that can damage my hair," she says. "Not only does it look incredibly luxe in my bathroom, but it's made my hair feel softer and look smoother. I've had so many compliments on my locks since switching to it."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecff2-cbc7-11f1-9713-5320d799a370">            <a href="https://www.cultbeauty.co.uk/p/hello-klean-shower-head-filter-beige/15464518/" data-model-name="Shower Head 2.0" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/txX7hwJpuM3qRyrCYsd3K7.jpg" alt="Hello Klean , Shower Head 2.0"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hello Klean </div>                                        <div class="featured__title">Shower Head 2.0</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hairbrush"><span>Best Hairbrush</span></h3><p>Overachieving in both form and function, La Bonne Brosse won over our judges with its luxuriously crafted, gorgeously designed brushes that elevate any dressing table. </p><p>"La Bonne Brosse is like the Rolls-Royce of hairbrushes," says <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/?hl=en" target="_blank"><strong>Jane McFarland</strong></a>. "Not only does it look incredibly chic (the range of colours is utterly divine), but the boar bristles feel gentle for more sensitive scalps, and I've been able to go longer between hair washes—possibly due to better oil distribution."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed2e0-cbc7-11f1-8f6c-0d0ca68775a0">            <a href="https://www.harrods.com/en-gb/p/la-bonne-brosse-n01-the-universal-shine-and-care-hairbrush-000000000007884161" data-model-name="N.01 The Universal Shine and Care Hairbrush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QXmrMcPESAEvwouZDguvBA.jpg" alt="la bonne brosse, La Bonne Brosse N.01 the Universal Shine and Care Hairbrush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Bonne Brosse </div>                                        <div class="featured__title">N.01 The Universal Shine and Care Hairbrush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-dry-shampoo"><span>Best Dry Shampoo</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="TAyTSwA476aa3keMTNdU8b" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1110" alt="Eleanor Vousden with the Living Proof dry shampoo" src="https://cdn.mos.cms.futurecdn.net/TAyTSwA476aa3keMTNdU8b-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>New dry shampoos may come and go, but Living Proof is, well—living proof that sometimes you just can't beat a classic. </p><p>"There are few dry shampoos that rival this cult product," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. "It really does help make hair look and feel cleaner, and the scent also makes my hair smell refreshed. It gives a nice volume boost to the root and doesn't make your hair feel like it's too full of product, so it's helpful to tide you over for a day or two between washes. As dry shampoos go, this remains one of the best out there," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed0c4-cbc7-11f1-926c-ff6d4f1a3fe6">            <a href="https://www.boots.com/living-proof-perfect-hair-day-advanced-clean-dry-shampoo-198ml-10384852" data-model-name="Perfect Hair Day Advanced Clean Dry Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/STuDiQgG2r9fZCvUK3uBSQ.jpg" alt="Living Proof, Living Proof Perfect Hair Day Advanced Clean Dry Shampoo 198ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Perfect Hair Day Advanced Clean Dry Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-wet-hair-styler"><span>Best Wet-Hair Styler</span></h3><p>Only the very best hair tools truly earn their place in our judges' haircare routines, and the Shark Silkipro Hair Straightener + Dryer outperformed on all hair types.</p><p>"This is game-changing," says <a href="https://www.instagram.com/alishadobson/?hl=en" target="_blank"><strong>Alisha Dobson, </strong></a><strong>managing director at Bleach London</strong>. "The direction of airflow and the heat plate make the control and the finish incredible. This really suits all hair types but is an easy sell for curly girls. A lot of tools aren't able to achieve the tension needed for fully styled curly hair from Type 3, but this one really fills that space. I have already had a client buy it after me yapping about it," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecdc2-cbc7-11f1-b5bc-831e5add5b96">            <a href="https://www.sharkninja.co.uk/shark-silkipro-straight-hair-straightener-dryer-in-one-tool-with-heat-resistant-storage-case-rose-petal-ht401ukpk/HT401UKPK.html?dwvar_HT401UKPK_color=722C3C" data-model-name="Silkipro Hair Straightener + Dryer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QdJx4J7SdzvoG45Dk47MED.jpg" alt="Shark, Shark Silkipro Hair Straightener & Dryer With Storage Case - Plum Satin"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shark</div>                                        <div class="featured__title">Silkipro Hair Straightener + Dryer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-product-for-braids"><span>Best Product for Braids</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="AL2cdvV5josGUiRdZ5xMPe" name="Editor Template_Story Art (5)" alt="Brittany Davy testing the Cecred Scalp Refreshing Spray" src="https://cdn.mos.cms.futurecdn.net/AL2cdvV5josGUiRdZ5xMPe-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Cécred's innovative Scalp Refreshing Spray has become a mainstay in several of our judges' haircare routines to keep their scalp feeling comfortable and refreshed. </p><p>"Whenever I go to the gym, I use Cécred Scalp Refreshing Spray to refresh my scalp and protective hairstyle between washes," says <strong>Who What Wear UK senior fashion and beauty branded content editor </strong><a href="https://www.instagram.com/feliciapennant/?hl=en" target="_blank"><strong>Felicia Pennant</strong></a>. "It smells spicy—almost minty—and tingles for a little while after application, but I like to think that means it's working. The bottle has great shelf appeal, and the elongated nozzle is a game-changer because you have more control over where you spray the product, and I'm aiming for my partings," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecf16-cbc7-11f1-845a-2b10e2b475a9">            <a href="https://www.spacenk.com/uk/scalp-refreshing-spray-UK200066913.html" data-model-name="Scalp Refreshing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rFHAWi7oz9UPfgcbagfx9M.jpg" alt="Cécred, Cécred Scalp Refreshing Spray 169ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Scalp Refreshing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-straightener"><span>Best Straightener</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="855k68jCSBwr5Y9Cvqik4b" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _268" alt="Alisha Dobson using the GHD Sculpt hair straighteners" src="https://cdn.mos.cms.futurecdn.net/855k68jCSBwr5Y9Cvqik4b-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>GHD has dominated the hair-straightener game for decades, yet it still builds upon its technology to bring us the most effective hair tools around. </p><p>Its newest launch, the Sculpt Interactive Hair Straightener, adapts in real time to your hair to deliver the right amount of heat for you, resulting in less damage and perfectly styled hair. "The idea behind this product is genius. As a hair straightening iron, it works well and is lightweight, too," says <strong>Alisha</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaece30-cbc7-11f1-b7c7-7779e7484f87">            <a href="https://www.ghdhair.com/hair-straighteners/ghd-sculpt-hair-styler-black-p-777" data-model-name="Sculpt Interactive Hair Straightener" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XxhUwW7kt3XDp4ioDhBfhE.jpg" alt="Good Hair Day, New Ghd Sculpt Interactive Hair Straightener (26mm Plate) Black"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>GHD</div>                                        <div class="featured__title">Sculpt Interactive Hair Straightener</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-serum"><span>Best Serum</span></h3><p>Any hair product that promises to maintain the lifespan of a blowdry or style has our attention, and Tresemmé's Thermo Sculpt Memory Hair Serum delivered on its promise amongst our judges. </p><p>"I like that this product is best applied to wet hair. This made it a seamless step in my hair-drying routine," says <strong>Natalie</strong>. "It felt nourishing and hydrating, like it protected my frizzy hair even when using high heat to dry, as well as a hair straightener," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed272-cbc7-11f1-9d43-83844b9eb6de">            <a href="https://www.boots.com/tresemme-thermo-sculpt-memory-hair-serum-100ml-10381866" data-model-name="Thermo Sculpt Memory Hair Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kgY3Dsi9gUwoVKhhNY9R86.jpg" alt="Tresemme, Tresemmé Thermo Sculpt Memory Hair Serum 100ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tresemmé </div>                                        <div class="featured__title">Thermo Sculpt Memory Hair Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-conditioner"><span>Best Conditioner</span></h3><p>A conditioner can make or break your hair wash, and our judges tested several formulas. </p><p>But no other impressed us more than Maria Nila Head & Hair Heal Conditioner, which left our hair soft and silky from root to tip. "It felt amazing in my hair straight away, and it smells really nice. Once dry, my hair remained soft and looked so glossy and healthy," says <strong>Who What Wear UK ecom analyst </strong><a href="https://www.instagram.com/sophie__cookson/?hl=en" target="_blank"><strong>Sophie Cookson</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecea8-cbc7-11f1-95ba-d9c58184c0e1">            <a href="https://www.sephora.co.uk/p/maria-nila-head-hair-heal-conditioner" data-model-name="Head & Hair Heal Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KyWGnMTD2kxFzzC7M8BpfJ.jpg" alt="Maria Nila, Maria Nila Head & Hair Heal Conditioner 300ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maria Nila</div>                                        <div class="featured__title">Head & Hair Heal Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-oil"><span>Best Hair Oil</span></h3><p>Aside from looking beautiful on our dressing table, there's a lot our judges loved about this nourishing hair oil. </p><p>It adds just the right amount of hydration without feeling heavy, shields from heat and smells absolutely heavenly. "I love this product. Everything it does is fantastic," says<strong> Alisha</strong>. "The smell is wonderful; it lasts but is light in the hair. It's beautiful on curls, too, adding hydration, shine and definition."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaecf84-cbc7-11f1-9ea7-f14f14dd0c78">            <a href="https://www.eilodi.com/hair-oil" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/8vUUAJeMWAZgkE2R2VDc3T.jpg" alt="eilodi,"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Eilōdi</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-best-styling-product"><span>Best Styling Product</span></h4><p>With hundreds of hair-styling creams to choose from, our judges appreciated this multi-tasking product, which truly does it all.</p><p>"Ever since this product launched, I have refused to be without it," says <strong>Shannon</strong>. "It is the single most impressive multi-tasker around—whether I want a slicked-back look, air-dried coolness, glossy curls or lived-in texture, this cream does it all," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed3b2-cbc7-11f1-bc64-35f10389ca49">            <a href="https://www.hershesons.com/products/almost-everything-cream" data-model-name="Almost Everything Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o8cySkoK6diHb4HxY699bJ.jpg" alt="Hershesons, Almost Everything Cream the Best Styling Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Hershesons</div>                                        <div class="featured__title">Almost Everything Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-growth-product"><span>Best Hair-Growth Product</span></h3><p>Our judges are sceptical of "miracle" hair-growth products; however, Rhute's Density + Repair Hair Growth Scalp Serum provided visible results for our panel of experts, noting hair growth and a calmer, healthier scalp. </p><p>"This excelled at keeping my scalp feeling and looking healthy, whilst also encouraging new hair growth," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/?hl=en" target="_blank"><strong>Perdita Nouril</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed060-cbc7-11f1-bef5-c11f958ef173">            <a href="https://rhutehair.com/products/serum" data-model-name="Density + Repair Scalp Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4GQXxrZ5pVb6EXfmxxt6hL.jpg" alt="rhute, Density + Repair"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>rhute</div>                                        <div class="featured__title">Density + Repair Scalp Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-scalp-product"><span>Best Scalp Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="V7GFUB3zptXm7Kycg9MmBa" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _310" alt="Alisha Dobson using the K18 Future IQ Hair Serum" src="https://cdn.mos.cms.futurecdn.net/V7GFUB3zptXm7Kycg9MmBa-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>K18's FutureIQ Biomimetic Hair Longevity Serum is one of the most impressive and innovative scalp products we've seen, helping to address hair greying, shedding and thinning. </p><p>"I wish I’d taken before-and-after photos, because the hair regrowth around my temples I’ve had since using this has been insane. Even my hairdresser couldn’t believe it," says <strong>Perdita</strong>. "I love how easy it is to use, and that the formula doesn’t weigh my hair down or interfere with styling."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed344-cbc7-11f1-b693-bbf9c62db676">            <a href="https://www.spacenk.com/uk/futureiq-biomimetic-hair-longevity-serum-UK200066110.html" data-model-name="FutureIQ Biomimetic Hair Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JFGr5NShoxLiWbgJZDuu5C.jpg" alt="K18 HAIR, K18 Hair Futureiq™ Biomimetic Hair Longevity Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">FutureIQ Biomimetic Hair Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-curly-hair-product"><span>Best Curly-Hair Product</span></h3><p>When our judges uncover a great curl product, they stay loyal to it. And Curl Jar Curl Activator does everything it promises, from defining curls and adding root lift to providing hold and shine. </p><p>This is a hard-working curl cream that deserves a spot in your routine. "This is a fantastic product. It really does what they set it out to do," says <strong>Alisha</strong>. "I am an avid daily restyler, and with this, I find the curl shape lasts with little to no frizz. I tried it on multiple curl types and enjoyed similar results," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed204-cbc7-11f1-a7f4-e96cdc7faf71">            <a href="https://www.amazon.co.uk/Curl-Jar-Activator-Style-Powered/dp/B0CN1GV7BW/ref=asc_df_B0CN1GV7BW" data-model-name="Curl Activator" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gLXHv8sVzNptMK7JeCsuH4.jpg" alt="Curl Jar Curl Activator Cream Gel for Curly Hair"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Curl Jar</div>                                        <div class="featured__title">Curl Activator</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-supplement"><span>Best Hair Supplement</span></h3><p>Looking after our hair from the inside out has never tasted better. </p><p>The Wellthy by Boots Hair Grow Chewable Hair Formula Gummies contain horsetail and bamboo extracts, biotin, zinc and selenium, which work in tandem to support stronger and healthier hair growth from the root. This is one hair supplement that we really looked forward to taking, thanks to its delicious raspberry flavour.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed1a0-cbc7-11f1-9466-b960dd83f942">            <a href="https://www.boots.com/wellthy-by-boots-hair-grow-chewable-hair-formula-gummies-60s-10380941" data-model-name="Hair Grow Chewable Hair Formula Gummies" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QyQBMi9pfEGzVvQgdzaJni.jpg" alt="Boots, Wellthy by Boots Hair Grow Chewable Hair Formula Gummies 60s"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Wellthy by Boots</div>                                        <div class="featured__title">Hair Grow Chewable Hair Formula Gummies</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eyelash-serum"><span>Best Eyelash Serum</span></h3><p>Our judging panel have tested numerous eyelash serums in the pursuit of longer lashes, but UKLash's Eyelash Serum came out on top with its efficacious formula that grows your lashes to their full potential, leaving them looking stronger, longer and fuller. </p><p>"I think this is the best-performing and best value-for-money eyelash serum on the market, and I've tried them all," says <strong>Shannon</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed420-cbc7-11f1-9d0d-f3fb09d5d3db">            <a href="https://www.boots.com/uklash-eyelash-serum-3ml-10325480" data-model-name="Eyelash Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UKhoatNn635ZXkLofLWiWM.jpg" alt="UKLash, Uklash Eyelash Serum - 3ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>UKLash</div>                                        <div class="featured__title">Eyelash Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-colour-product"><span>Best Hair-Colour Product</span></h3><p>Whether you want to add a healthy gloss to your hair or dip your toe into a new hair colour, Glaze Supergloss treatments are a great way to revive your hair colour without the need to visit the salon. </p><p>"I really like these hair glosses," says <strong>Eleanor</strong>. "They're a great way to experiment with a new hair colour, or just add a healthy shine. I have frizzy and dull hair, and these definitely help make it a little shinier. They leave my hair feeling soft and manageable, too."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed48e-cbc7-11f1-8850-b91e0cf7b162">            <a href="https://www.boots.com/glaze-super-gloss-semi-permanent-conditioning-gloss-seek-espresso-190ml-10350461" data-model-name="Supergloss" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/E73SyhwrzNHkZsqPALwZ8P.jpg" alt="Glaze, Glaze Supergloss Color Conditioning Hair Gloss Sleek Espresso for Instant Shine 190ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Glaze</div>                                        <div class="featured__title">Supergloss</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hair-enhancements"><span>Best Hair Enhancements</span></h3><p>The world of hair enhancements and extensions can be tricky to navigate, but our panel of judges rated Remi Cachet's Elegance Injection Tape Hair. And with a whole range of lengths and colours, it's easy to find a perfect match. </p><p>"These are great extensions, from the hair quality down to the density," says <strong>Alisha</strong>. "The tapes are lightweight and flexible, and are a fantastic price."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="fdaed4fc-cbc7-11f1-be64-657b1565ee22">            <a href="https://www.remicachet.com/products/18-elegance-injection-tape-hair?variant=41941710176310" data-model-name="Elegance Injection Tape Hair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/HAZQsSuYPZ5LWpQvparVCe.jpg" alt="Remi cachet hair extensions"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Remi Cachet</div>                                        <div class="featured__title">Elegance Injection Tape Hair</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-professional-scalp-treatment"><span>Best Professional Scalp Treatment</span></h3><p>As we pay more attention to our scalp care, it feels apt to recognise the innovations within the treatment space that are helping us achieve a calmer, healthier scalp, and the <a href="https://hydrafacial.co.uk/pages/hydrascalp-with-keravive" target="_blank">HydraScalp with Keravive Peptide Complex</a> treatment does just that. </p><p>"The technology used is very interesting and innovative, and a particularly satisfying part of the experience was being able to see the debris that had been removed from the scalp at the end of the treatment," says<strong> </strong><a href="https://www.instagram.com/natashawilsonvideo/?hl=en" target="_blank"><strong>Natasha</strong></a>. "The treatment was much more relaxing than I initially anticipated; my scalp felt much more hydrated, and my hair felt fresh immediately after the treatment."</p><h3 class="article-body__section" id="section-best-professional-hair-service"><span>Best Professional Hair Service</span></h3><p>Last but certainly not least is the professional hair service that blew our editors away. Using the power of cryotherapy, <a href="https://hairtoxx.co.uk/" target="_blank">Hair.TOXX Cryotherapy</a> bestows a glossy shine upon your hair whilst boosting its strength. </p><p>"This treatment impressed me," says <strong>Who What Wear UK deputy beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. "The whole salon experience is so informative, and is also quick and easy for a professional treatment. I like that it minimises frizz whilst still keeping your natural hair pattern, unlike treatments like the Brazilian blow-dry. I definitely noticed a difference in the way my hair both looked and felt, and I also like that you get to take products home to help prolong the results," she says.</p>
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                                                            <title><![CDATA[ The 14 Nail and Bodycare Products Our Expert Beauty Judges Can't Be Without ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing and reviewing, the results are in. Join us in celebrating the best body and nail products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-nails-amp-body">Who What Wear UK Next in Beauty Awards 2026: Best in Nails & Body</h2><h3 class="article-body__section" id="section-best-nail-tool"><span>Best Nail Tool</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="EKhDnuWt7MsZtL66WSMkhB" name="Editor Template_Story Art (2)" alt="Hands using the navy cuticle pusher tool" src="https://cdn.mos.cms.futurecdn.net/EKhDnuWt7MsZtL66WSMkhB-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Achieving a professional-grade manicure requires the best tools, and none performs as well (or looks quite as chic) as Navy Professional's Doris Curved Manicure Tool. </p><p>"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, so that whatever nail colour you're using applies more seamlessly and lasts longer", says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. "Most nail tools can be an eyesore, but this is a beautiful tool to have in your manicure kit, and is a delight to use," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d54304c-cb2f-11f1-96bb-6d6975c6b1b8">            <a href="https://www.spacenk.com/uk/doris---curved-manicure-tool-UK200058534.html" data-model-name="Doris Curved Manicure Tool" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YUMMb36bTZtBMZteJM8PXE.jpg" alt="Navy, Navy Doris - Curved Manicure Tool"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Navy</div>                                        <div class="featured__title">Doris Curved Manicure Tool</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-nail-polish-product"><span>Best Nail Polish Product</span></h3><p>Achieving a long-lasting DIY manicure at home is almost unheard of, but the 14 Day Manicure The Complete Nail Gloss System impressed our judges with its hard-wearing formulas that remain chip-free for days on end. </p><p>"This set was really gorgeous to use. Not only is the packaging chic, but the polishes also feel high-quality and look really glossy on the nail," says <strong>Who What Wear UK deputy beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d542f02-cb2f-11f1-af14-25749bbfbac3">            <a href="https://14daymanicure.com/products/nail-gloss-build-your-own" data-model-name="The Complete Nail Gloss System" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VnsMwZSa3ZRamNKGTd3w7X.jpg" alt="14 Day Manicure, The Complete Nail Gloss System"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>14 Day Manicure</div>                                        <div class="featured__title">The Complete Nail Gloss System</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-nail-health"><span>Best for Nail Health</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dXsR9ApjXf8GCT7DBGtd24" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2263" alt="Shannon Lawlor applying the Sally Hansen cuticle oil to her nails" src="https://cdn.mos.cms.futurecdn.net/dXsR9ApjXf8GCT7DBGtd24-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Our judges have tried hundreds of nail-health products, but Sally Hansen's Vitamin E Nail & Cuticle Oil Nail Treatment left their nails feeling notably stronger and longer in just a few weeks. </p><p>"My nails are prone to breakage and are also bendy and thin, and my cuticles have seen better days after cutting them," says <strong>Eleanor</strong>. "Since using this, I've seen a visible difference in my nail health. My nails are stronger, less bendy and less prone to snapping. My cuticles look much healthier and less dry, too," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d542fde-cb2f-11f1-bd6c-c70d95197c79">            <a href="https://www.boots.com/sally-hansen-vitamin-e-and-cuticle-oil-10155963" data-model-name="Vitamin E Nail & Cuticle Oil Nail Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s42TRUsMKbmPWWoeWjdi2Q.jpg" alt="Sally Hansen, Sally Hansen Nail Care Vitamin E Nail & Cuticle Oil Nail Treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Vitamin E Nail & Cuticle Oil Nail Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-nail-enhancement"><span>Best Nail Enhancement</span></h3><p>Whilst we'll always favour an in-salon manicure, for those doing their nails at home, this builder gel is a high performer to have in your manicure kit. </p><p>From sculpting nails and fixing breakages to encapsulating nail art, its uses are endless. Mylee's Super Pigment Builder Gel Nail Polish formula also comes in a range of wearable, neutral shades and provides the perfect manicure with just two coats.</p><h3 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7d542f7a-cb2f-11f1-ac19-d93900026552">            <a href="https://www.boots.com/mylee-super-pigment-builder-gel-nail-polish-rose-petal-13ml-10380669" data-model-name="Super Pigment Builder Gel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/y3Nnepwm77XSriiwqZS3xi.jpg" alt="Mylee, Mylee Super Pigment Builder Gel Nail Polish Rose Petal 13ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Super Pigment Builder Gel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bath-shower-product"><span>Best Bath/Shower Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ziBqFHCDZGXgAgP29Fcay3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2408" alt="39BC bath oil in a bubble bath" src="https://cdn.mos.cms.futurecdn.net/ziBqFHCDZGXgAgP29Fcay3-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>39BC has brought the historic ritual of bathing back into the modern day, and its Bath and Shower Oils are just as sensorial as they are beautiful in your bathroom. </p><p>"I wanted to try this as soon as it launched, and I was curious to see if the product lives up to the hype and beautiful packaging. It looks and feels like a treat; it really elevated my everyday shower," says <strong>senior branded content editor </strong><a href="https://www.instagram.com/feliciapennant/?hl=en" target="_blank"><strong>Felicia Pennant</strong></a>. "It's so indulgent, and I'm excited to try the other fragrances, as the Fig Milk is divine."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2316-cb2e-11f1-8544-1b5a939164db">            <a href="https://www.libertylondon.com/uk/fig-milk-bath-and-shower-oil-280ml-R767486006.html" data-model-name="Fig Milk Bath and Shower Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/beDmdWsQJXKoiT7SzM9SuP.jpg" alt="39BC, Fig Milk Bath and Shower Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>39BC</div>                                        <div class="featured__title">Fig Milk Bath and Shower Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-exfoliator"><span>Best Body Exfoliator</span></h3><p>The Ameliorate Transforming Body Exfoliant is more than just a body exfoliator. From smoothing bumps on the backs of the arms to turning dry shins satiny soft, it's a game-changer for making your skin soft and silky.</p><p> Combining AHAs with bamboo granules, it works to slough away dead skin whilst the brand's LaH6 skin hydration complex and a cocktail of shea butter, coconut oil and cocoa butter leave your skin silky from top to toe. It's become a mainstay in our judges' bodycare routines.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2384-cb2e-11f1-a1bd-917c52572803">            <a href="https://www.boots.com/ameliorate-transforming-body-exfoliant-300ml-10377123" data-model-name="Transforming Body Exfoliant" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ShHp4nxrouQ6iY8cHqMK5d.jpg" alt="Ameliorate, Transforming Body Exfoliant"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ameliorate</div>                                        <div class="featured__title">Transforming Body Exfoliant</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-spf"><span>Best Body SPF</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="e2Prdx8TgVncfcqXMTvpLX" name="Editor Template_Story Art (3)" alt="Sharmadean Reid applying the Augustinus Bader the solar shield spf" src="https://cdn.mos.cms.futurecdn.net/e2Prdx8TgVncfcqXMTvpLX-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Finding a good body SPF can be tricky; however, Augustinus Bader's The Solar Shield impressed our judges so much. </p><p>Not only does it offer broad-spectrum sun protection in a luxuriously nourishing texture, but it also contains the signature TFC8 complex found in all of the brand's products, which delivers notable results with regular use. "I began regularly using this on my whole body as a moisturiser, and wow: my skin improved massively in just a few days," says<strong> </strong><a href="https://www.instagram.com/sharmadeanreid/?hl=en" target="_blank"><strong>Sharmadean</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab23f2-cb2e-11f1-af2a-25498debd7b6">            <a href="https://www.spacenk.com/uk/sun-tan/suncare/body-spf/the-solar-shield-UK200063936.html" data-model-name="The Solar Shield" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MAUurke3nUQfqpApN6M5j6.jpg" alt="Augustinus Bader, Augustinus Bader the Solar Shield"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The Solar Shield</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-tool"><span>Best Body Tool</span></h3><p>Stylpro's Red Light Full Body Panel impressed our judges for its ability to adapt to different areas of the body, allowing you to enjoy the benefits of LED all over.</p><p>"I think this LED device is great value for the price, especially considering that most LED masks cost upwards of £300 alone, and this panel can be used on the face and elsewhere on the body," says <strong>Eleanor</strong>. "The flexible material makes it easy to use on the chest, limbs or anywhere else you want to reap the benefits. I've loved adding this into my routine, and find the red light provides a great boost to my mood, which is a welcome bonus heading into the winter season."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d5430e2-cb2f-11f1-80fa-ad1d77dd5618">            <a href="https://www.boots.com/stylpro-red-light-full-body-panel-10392535" data-model-name="Red Light Full Body Panel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rnbs7sAqgY5tschmJhV3JB.jpg" alt="Stylpro, Red Light Full Body Panel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Stylpro</div>                                        <div class="featured__title">Red Light Full Body Panel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hand-product"><span>Best Hand Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="SnFrDGkakNU7dCsg97spV8" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1304" alt="Humaa Hussain applying the No7 hand cream" src="https://cdn.mos.cms.futurecdn.net/SnFrDGkakNU7dCsg97spV8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>From the hydrating yet lightweight formula to the impossibly cute pebble packaging, this hand cream is a must for any handbag or desk. It leaves hands moisturised and soft without feeling sticky, and has an uplifting scent that boosts your mood every time you reach for it. "This little pocket-friendly hand cream is so useful, and it leaves my hands feeling softer," says <strong>junior branded content editor </strong><a href="https://www.instagram.com/humaa.hussain/?hl=en" target="_blank"><strong>Humaa Hussain</strong></a>. It's the perfect hand cream to keep in your bag," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2528-cb2e-11f1-9ea2-4f885a7000bc">            <a href="https://www.boots.com/no7-good-intent-pocket-pebble-nourishing-hand-cream-50ml-10388655" data-model-name="Good Intent ​Pocket Pebble Nourishing Hand Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KMZpRw8ypVUF89DZjZWsHD.jpg" alt="No7, Good Intent ​Pocket Pebble Nourishing Hand Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Good Intent ​Pocket Pebble Nourishing Hand Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-gradual-tanner"><span>Best Gradual Tanner</span></h3><p>Gatineau's Golden Glow Gradual Tan Cream already has a loyal following amongst the Who What Wear UK team, and it impressed our judging panel with its easy-to-use formula that leaves a natural-looking glow without a hint of streaking or patchiness. </p><p>"I now understand why people rave about this product: it's easy to apply, smells lovely, isn't sticky and gives a beautiful, even glow that builds into a radiant tan with no streaks or patchiness in sight," says <strong>Who What Wear UK copy editor </strong><a href="https://www.instagram.com/georgeseago/" target="_blank"><strong>Georgia Seago</strong></a>. "I'd buy it again because it's so good," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab24ba-cb2e-11f1-8b74-57a6acca1644">            <a href="https://www.lookfantastic.com/p/gatineau-golden-glow-gradual-tan-cream-75ml/12098134/" data-model-name="Golden Glow Gradual Tan Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RkGAhSmcvJWspnbcsxhDXG.jpg" alt="Gatineau Golden Glow Gradual Tan Cream 75ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gatineau </div>                                        <div class="featured__title">Golden Glow Gradual Tan Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-tanner"><span>Best Body Tanner</span></h3><p>Good self-tanners can be hard to come by. Few deliver express results, an even tan <em>and</em> a long-lasting finish, but St. Tropez's iconic formula ticks all the boxes and more, maintaining its status as one of the very best tanning formulas around. "This is the most efficacious at-home tan formula around," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>. "The whipped mousse texture makes application foolproof; the fragrance is incredible and the tan itself is a 10/10," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab258c-cb2e-11f1-8af7-7f2454292b1a">            <a href="https://www.lookfantastic.com/p/st.-tropez-express-dark-whipped-mousse-200ml/17694131/" data-model-name="Express Dark Whipped Mousse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xAqsGbEg8i4YuA7CRqXXsJ.jpg" alt="St. Tropez Express Dark Whipped Mousse 200ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>St. Tropez </div>                                        <div class="featured__title">Express Dark Whipped Mousse</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-deodorant"><span>Best Deodorant</span></h3><p>A good deodorant is arguably the hardest-working product in any bodycare routine, and Dove's Whole Body Deodorant Spray has become our judges' most trusted choice to keep them feeling fresh throughout the day. </p><p>"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says <strong>Shannon</strong>. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2456-cb2e-11f1-8c3c-d31baed932e4">            <a href="https://www.boots.com/dove-raspberry-and-rose-whole-body-deodorant-spray-150ml-10376341" data-model-name="Raspberry & Rose Whole Body Deodorant Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LYCNKLnfF5pPNBU5eHpeTR.jpg" alt="Dove, Raspberry & Rose Whole Body Deodorant Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Raspberry & Rose Whole Body Deodorant Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-hydration"><span>Best Body Hydration</span></h3><p>This may be our beauty team's favourite body lotion of the entire year, and our judges rated it for its intensely hydrating formula that sinks in quickly.</p><p>"I'm obsessed with the serum-like texture of this body lotion, which feels soothing and hydrating on the skin, whilst sinking in within 20 seconds," says <strong>Eleanor</strong>. "I love how it leaves my skin with a healthy glow, and it has encouraged me to moisturise the skin on my body more regularly because it's such a joy to use," she says.</p><h3 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7d543146-cb2f-11f1-a7b2-33e2a6b21417">            <a href="https://www.boots.com/vaseline-gluta-hya-dewy-radiance-serum-burst-lotion-200-ml-10363605" data-model-name="Gluta-Hya Dewy Radiance Serum Burst Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TRDBntQVKtACZUzra7RfeV.jpg" alt="Vaseline, Gluta-Hya Dewy Radiance Serum Burst Lotion"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vaseline</div>                                        <div class="featured__title">Gluta-Hya Dewy Radiance Serum Burst Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-supplement"><span>Best Supplement</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="nRZMoTMpm5oCvvZEKGYMs3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _880" alt="Dr Mary Sommerlad drinking the We Are Regular supplement from a glass" src="https://cdn.mos.cms.futurecdn.net/nRZMoTMpm5oCvvZEKGYMs3-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>There are hundreds upon hundreds of supplements on the market, but We Are. Regular.'s 01. Bowel + Bloat Relief made us sit up and take notice thanks to its gut-health benefits. </p><p>It is formulated to help support bowel regularity, which in turn can help to support the skin from the inside out. "Destigmatising constipation is important, and this product does it very well," says <strong>consultant dermatologist </strong><a href="https://www.instagram.com/drmarysommerlad/?hl=en" target="_blank"><strong>Dr Mary Sommerlad</strong></a>. "Magnesium citrate and vitamin C are well-known gentle laxatives, so they offer an alternative to more aggressive osmotic laxatives."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d5431b4-cb2f-11f1-ba9b-8d5c26a8193d">            <a href="https://www.boots.com/we-are-regular-01-bowel-plus-bloat-relief-your-daily-digestion-method-252g-10392691" data-model-name="01 Bowel + Bloat Relief " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XBuYWUfjbghdXLJgiNNpJY.jpg" alt="We Are Regular, 01 Bowel + Bloat Relief Your Daily Digestion Method"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>We Are. Regular.</div>                                        <div class="featured__title">01 Bowel + Bloat Relief </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/best-nails-and-body-products-2026</link>
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                            <![CDATA[ Award-winners from top to toe. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Rebecca Munroe]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hands using a cuticle pusher nail tool on their nails]]></media:description>                                                            <media:text><![CDATA[Hands using a cuticle pusher nail tool on their nails]]></media:text>
                                <media:title type="plain"><![CDATA[Hands using a cuticle pusher nail tool on their nails]]></media:title>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After much testing and reviewing, the results are in. Join us in celebrating the best body and nail products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-nails-amp-body">Who What Wear UK Next in Beauty Awards 2026: Best in Nails & Body</h2><h3 class="article-body__section" id="section-best-nail-tool"><span>Best Nail Tool</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="EKhDnuWt7MsZtL66WSMkhB" name="Editor Template_Story Art (2)" alt="Hands using the navy cuticle pusher tool" src="https://cdn.mos.cms.futurecdn.net/EKhDnuWt7MsZtL66WSMkhB-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Achieving a professional-grade manicure requires the best tools, and none performs as well (or looks quite as chic) as Navy Professional's Doris Curved Manicure Tool. </p><p>"I know several manicurists who swear by Navy Professional, and this dual-ended tool makes tidying your cuticles effortless thanks to the curved edge that gently lifts away dead skin from the nail plate, so that whatever nail colour you're using applies more seamlessly and lasts longer", says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. "Most nail tools can be an eyesore, but this is a beautiful tool to have in your manicure kit, and is a delight to use," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d54304c-cb2f-11f1-96bb-6d6975c6b1b8">            <a href="https://www.spacenk.com/uk/doris---curved-manicure-tool-UK200058534.html" data-model-name="Doris Curved Manicure Tool" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YUMMb36bTZtBMZteJM8PXE.jpg" alt="Navy, Navy Doris - Curved Manicure Tool"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Navy</div>                                        <div class="featured__title">Doris Curved Manicure Tool</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-nail-polish-product"><span>Best Nail Polish Product</span></h3><p>Achieving a long-lasting DIY manicure at home is almost unheard of, but the 14 Day Manicure The Complete Nail Gloss System impressed our judges with its hard-wearing formulas that remain chip-free for days on end. </p><p>"This set was really gorgeous to use. Not only is the packaging chic, but the polishes also feel high-quality and look really glossy on the nail," says <strong>Who What Wear UK deputy beauty editor </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d542f02-cb2f-11f1-af14-25749bbfbac3">            <a href="https://14daymanicure.com/products/nail-gloss-build-your-own" data-model-name="The Complete Nail Gloss System" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VnsMwZSa3ZRamNKGTd3w7X.jpg" alt="14 Day Manicure, The Complete Nail Gloss System"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>14 Day Manicure</div>                                        <div class="featured__title">The Complete Nail Gloss System</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-nail-health"><span>Best for Nail Health</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="dXsR9ApjXf8GCT7DBGtd24" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2263" alt="Shannon Lawlor applying the Sally Hansen cuticle oil to her nails" src="https://cdn.mos.cms.futurecdn.net/dXsR9ApjXf8GCT7DBGtd24-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Our judges have tried hundreds of nail-health products, but Sally Hansen's Vitamin E Nail & Cuticle Oil Nail Treatment left their nails feeling notably stronger and longer in just a few weeks. </p><p>"My nails are prone to breakage and are also bendy and thin, and my cuticles have seen better days after cutting them," says <strong>Eleanor</strong>. "Since using this, I've seen a visible difference in my nail health. My nails are stronger, less bendy and less prone to snapping. My cuticles look much healthier and less dry, too," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d542fde-cb2f-11f1-bd6c-c70d95197c79">            <a href="https://www.boots.com/sally-hansen-vitamin-e-and-cuticle-oil-10155963" data-model-name="Vitamin E Nail & Cuticle Oil Nail Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/s42TRUsMKbmPWWoeWjdi2Q.jpg" alt="Sally Hansen, Sally Hansen Nail Care Vitamin E Nail & Cuticle Oil Nail Treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sally Hansen</div>                                        <div class="featured__title">Vitamin E Nail & Cuticle Oil Nail Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-nail-enhancement"><span>Best Nail Enhancement</span></h3><p>Whilst we'll always favour an in-salon manicure, for those doing their nails at home, this builder gel is a high performer to have in your manicure kit. </p><p>From sculpting nails and fixing breakages to encapsulating nail art, its uses are endless. Mylee's Super Pigment Builder Gel Nail Polish formula also comes in a range of wearable, neutral shades and provides the perfect manicure with just two coats.</p><h3 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7d542f7a-cb2f-11f1-ac19-d93900026552">            <a href="https://www.boots.com/mylee-super-pigment-builder-gel-nail-polish-rose-petal-13ml-10380669" data-model-name="Super Pigment Builder Gel Nail Polish" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/y3Nnepwm77XSriiwqZS3xi.jpg" alt="Mylee, Mylee Super Pigment Builder Gel Nail Polish Rose Petal 13ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Super Pigment Builder Gel Nail Polish</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-bath-shower-product"><span>Best Bath/Shower Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="ziBqFHCDZGXgAgP29Fcay3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2408" alt="39BC bath oil in a bubble bath" src="https://cdn.mos.cms.futurecdn.net/ziBqFHCDZGXgAgP29Fcay3-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>39BC has brought the historic ritual of bathing back into the modern day, and its Bath and Shower Oils are just as sensorial as they are beautiful in your bathroom. </p><p>"I wanted to try this as soon as it launched, and I was curious to see if the product lives up to the hype and beautiful packaging. It looks and feels like a treat; it really elevated my everyday shower," says <strong>senior branded content editor </strong><a href="https://www.instagram.com/feliciapennant/?hl=en" target="_blank"><strong>Felicia Pennant</strong></a>. "It's so indulgent, and I'm excited to try the other fragrances, as the Fig Milk is divine."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2316-cb2e-11f1-8544-1b5a939164db">            <a href="https://www.libertylondon.com/uk/fig-milk-bath-and-shower-oil-280ml-R767486006.html" data-model-name="Fig Milk Bath and Shower Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/beDmdWsQJXKoiT7SzM9SuP.jpg" alt="39BC, Fig Milk Bath and Shower Oil"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>39BC</div>                                        <div class="featured__title">Fig Milk Bath and Shower Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-exfoliator"><span>Best Body Exfoliator</span></h3><p>The Ameliorate Transforming Body Exfoliant is more than just a body exfoliator. From smoothing bumps on the backs of the arms to turning dry shins satiny soft, it's a game-changer for making your skin soft and silky.</p><p> Combining AHAs with bamboo granules, it works to slough away dead skin whilst the brand's LaH6 skin hydration complex and a cocktail of shea butter, coconut oil and cocoa butter leave your skin silky from top to toe. It's become a mainstay in our judges' bodycare routines.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2384-cb2e-11f1-a1bd-917c52572803">            <a href="https://www.boots.com/ameliorate-transforming-body-exfoliant-300ml-10377123" data-model-name="Transforming Body Exfoliant" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ShHp4nxrouQ6iY8cHqMK5d.jpg" alt="Ameliorate, Transforming Body Exfoliant"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ameliorate</div>                                        <div class="featured__title">Transforming Body Exfoliant</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-spf"><span>Best Body SPF</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="e2Prdx8TgVncfcqXMTvpLX" name="Editor Template_Story Art (3)" alt="Sharmadean Reid applying the Augustinus Bader the solar shield spf" src="https://cdn.mos.cms.futurecdn.net/e2Prdx8TgVncfcqXMTvpLX-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Finding a good body SPF can be tricky; however, Augustinus Bader's The Solar Shield impressed our judges so much. </p><p>Not only does it offer broad-spectrum sun protection in a luxuriously nourishing texture, but it also contains the signature TFC8 complex found in all of the brand's products, which delivers notable results with regular use. "I began regularly using this on my whole body as a moisturiser, and wow: my skin improved massively in just a few days," says<strong> </strong><a href="https://www.instagram.com/sharmadeanreid/?hl=en" target="_blank"><strong>Sharmadean</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab23f2-cb2e-11f1-af2a-25498debd7b6">            <a href="https://www.spacenk.com/uk/sun-tan/suncare/body-spf/the-solar-shield-UK200063936.html" data-model-name="The Solar Shield" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MAUurke3nUQfqpApN6M5j6.jpg" alt="Augustinus Bader, Augustinus Bader the Solar Shield"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The Solar Shield</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-tool"><span>Best Body Tool</span></h3><p>Stylpro's Red Light Full Body Panel impressed our judges for its ability to adapt to different areas of the body, allowing you to enjoy the benefits of LED all over.</p><p>"I think this LED device is great value for the price, especially considering that most LED masks cost upwards of £300 alone, and this panel can be used on the face and elsewhere on the body," says <strong>Eleanor</strong>. "The flexible material makes it easy to use on the chest, limbs or anywhere else you want to reap the benefits. I've loved adding this into my routine, and find the red light provides a great boost to my mood, which is a welcome bonus heading into the winter season."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d5430e2-cb2f-11f1-80fa-ad1d77dd5618">            <a href="https://www.boots.com/stylpro-red-light-full-body-panel-10392535" data-model-name="Red Light Full Body Panel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rnbs7sAqgY5tschmJhV3JB.jpg" alt="Stylpro, Red Light Full Body Panel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Stylpro</div>                                        <div class="featured__title">Red Light Full Body Panel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hand-product"><span>Best Hand Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="SnFrDGkakNU7dCsg97spV8" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1304" alt="Humaa Hussain applying the No7 hand cream" src="https://cdn.mos.cms.futurecdn.net/SnFrDGkakNU7dCsg97spV8-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>From the hydrating yet lightweight formula to the impossibly cute pebble packaging, this hand cream is a must for any handbag or desk. It leaves hands moisturised and soft without feeling sticky, and has an uplifting scent that boosts your mood every time you reach for it. "This little pocket-friendly hand cream is so useful, and it leaves my hands feeling softer," says <strong>junior branded content editor </strong><a href="https://www.instagram.com/humaa.hussain/?hl=en" target="_blank"><strong>Humaa Hussain</strong></a>. It's the perfect hand cream to keep in your bag," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2528-cb2e-11f1-9ea2-4f885a7000bc">            <a href="https://www.boots.com/no7-good-intent-pocket-pebble-nourishing-hand-cream-50ml-10388655" data-model-name="Good Intent ​Pocket Pebble Nourishing Hand Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KMZpRw8ypVUF89DZjZWsHD.jpg" alt="No7, Good Intent ​Pocket Pebble Nourishing Hand Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>No7</div>                                        <div class="featured__title">Good Intent ​Pocket Pebble Nourishing Hand Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-gradual-tanner"><span>Best Gradual Tanner</span></h3><p>Gatineau's Golden Glow Gradual Tan Cream already has a loyal following amongst the Who What Wear UK team, and it impressed our judging panel with its easy-to-use formula that leaves a natural-looking glow without a hint of streaking or patchiness. </p><p>"I now understand why people rave about this product: it's easy to apply, smells lovely, isn't sticky and gives a beautiful, even glow that builds into a radiant tan with no streaks or patchiness in sight," says <strong>Who What Wear UK copy editor </strong><a href="https://www.instagram.com/georgeseago/" target="_blank"><strong>Georgia Seago</strong></a>. "I'd buy it again because it's so good," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab24ba-cb2e-11f1-8b74-57a6acca1644">            <a href="https://www.lookfantastic.com/p/gatineau-golden-glow-gradual-tan-cream-75ml/12098134/" data-model-name="Golden Glow Gradual Tan Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RkGAhSmcvJWspnbcsxhDXG.jpg" alt="Gatineau Golden Glow Gradual Tan Cream 75ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Gatineau </div>                                        <div class="featured__title">Golden Glow Gradual Tan Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-tanner"><span>Best Body Tanner</span></h3><p>Good self-tanners can be hard to come by. Few deliver express results, an even tan <em>and</em> a long-lasting finish, but St. Tropez's iconic formula ticks all the boxes and more, maintaining its status as one of the very best tanning formulas around. "This is the most efficacious at-home tan formula around," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>. "The whipped mousse texture makes application foolproof; the fragrance is incredible and the tan itself is a 10/10," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab258c-cb2e-11f1-8af7-7f2454292b1a">            <a href="https://www.lookfantastic.com/p/st.-tropez-express-dark-whipped-mousse-200ml/17694131/" data-model-name="Express Dark Whipped Mousse" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xAqsGbEg8i4YuA7CRqXXsJ.jpg" alt="St. Tropez Express Dark Whipped Mousse 200ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>St. Tropez </div>                                        <div class="featured__title">Express Dark Whipped Mousse</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-deodorant"><span>Best Deodorant</span></h3><p>A good deodorant is arguably the hardest-working product in any bodycare routine, and Dove's Whole Body Deodorant Spray has become our judges' most trusted choice to keep them feeling fresh throughout the day. </p><p>"Not only does this smell great, but it also performs better than most other deodorants I've ever tried," says <strong>Shannon</strong>. "I'm a naturally sweaty person, and this stuff has held my hand through one of the hottest summers on record," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="42ab2456-cb2e-11f1-8c3c-d31baed932e4">            <a href="https://www.boots.com/dove-raspberry-and-rose-whole-body-deodorant-spray-150ml-10376341" data-model-name="Raspberry & Rose Whole Body Deodorant Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LYCNKLnfF5pPNBU5eHpeTR.jpg" alt="Dove, Raspberry & Rose Whole Body Deodorant Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Raspberry & Rose Whole Body Deodorant Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-body-hydration"><span>Best Body Hydration</span></h3><p>This may be our beauty team's favourite body lotion of the entire year, and our judges rated it for its intensely hydrating formula that sinks in quickly.</p><p>"I'm obsessed with the serum-like texture of this body lotion, which feels soothing and hydrating on the skin, whilst sinking in within 20 seconds," says <strong>Eleanor</strong>. "I love how it leaves my skin with a healthy glow, and it has encouraged me to moisturise the skin on my body more regularly because it's such a joy to use," she says.</p><h3 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h3>        <div class="featured_product_block featured_block_standard" data-id="7d543146-cb2f-11f1-a7b2-33e2a6b21417">            <a href="https://www.boots.com/vaseline-gluta-hya-dewy-radiance-serum-burst-lotion-200-ml-10363605" data-model-name="Gluta-Hya Dewy Radiance Serum Burst Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TRDBntQVKtACZUzra7RfeV.jpg" alt="Vaseline, Gluta-Hya Dewy Radiance Serum Burst Lotion"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vaseline</div>                                        <div class="featured__title">Gluta-Hya Dewy Radiance Serum Burst Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-supplement"><span>Best Supplement</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4480px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="nRZMoTMpm5oCvvZEKGYMs3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _880" alt="Dr Mary Sommerlad drinking the We Are Regular supplement from a glass" src="https://cdn.mos.cms.futurecdn.net/nRZMoTMpm5oCvvZEKGYMs3-1920-80.jpg" mos="" align="middle" fullscreen="" width="4480" height="6720" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>There are hundreds upon hundreds of supplements on the market, but We Are. Regular.'s 01. Bowel + Bloat Relief made us sit up and take notice thanks to its gut-health benefits. </p><p>It is formulated to help support bowel regularity, which in turn can help to support the skin from the inside out. "Destigmatising constipation is important, and this product does it very well," says <strong>consultant dermatologist </strong><a href="https://www.instagram.com/drmarysommerlad/?hl=en" target="_blank"><strong>Dr Mary Sommerlad</strong></a>. "Magnesium citrate and vitamin C are well-known gentle laxatives, so they offer an alternative to more aggressive osmotic laxatives."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="7d5431b4-cb2f-11f1-ba9b-8d5c26a8193d">            <a href="https://www.boots.com/we-are-regular-01-bowel-plus-bloat-relief-your-daily-digestion-method-252g-10392691" data-model-name="01 Bowel + Bloat Relief " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XBuYWUfjbghdXLJgiNNpJY.jpg" alt="We Are Regular, 01 Bowel + Bloat Relief Your Daily Digestion Method"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>We Are. Regular.</div>                                        <div class="featured__title">01 Bowel + Bloat Relief </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Confirmed: These 28 Award-Winning Skincare Products Are in a League of Their Own ]]></title>
                                                                                                <dc:content><![CDATA[ <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After comprehensive testing and monitoring the effect these products had on our skin, the results are in. Join us in celebrating the best skincare products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-skin">Who What Wear UK Next in Beauty Awards 2026: Best in Skin</h2><h3 class="article-body__section" id="section-best-luxe-moisturiser"><span>Best Luxe Moisturiser</span></h3><p>When it comes to luxurious moisturisers, Chanel's Sublimage La Crème Texture Universelle remains unmatched thanks to its intensely hydrating and luxurious texture. "Despite the price, this face cream is hands down my favourite in existence. It feels every bit as luxurious to apply and use as the price tag would suggest, and the unctuous formula leaves my skin looking and feeling the happiest it possibly can," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc6c4-c881-11f1-8e2a-9143c4127890">            <a href="https://www.harrods.com/en-gb/p/chanel-sublimage-la-creme-texture-universelle-50g-000000000007325672" data-model-name="Sublimage La Crème Texture Universelle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ixPAiGUUBGptwjHeQb9DeQ.jpg" alt="CHANEL, Chanel Sublimage La Crème Texture Universelle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Sublimage La Crème Texture Universelle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tool"><span>Best Skin Tool</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="eFrNpTKkuYDz4NbBhTJ6BL" name="_WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _683" alt="Grace Day using the Dr Levy skincare tool in a bathroom" src="https://cdn.mos.cms.futurecdn.net/eFrNpTKkuYDz4NbBhTJ6BL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/?hl=en" target="_blank">@thatgracegirl</a> Photo: Rebecca Munroe)</span></figcaption></figure><p>Out of all the skin tools our judges tested, there was one that stood head and shoulders above the rest. "The Dr. Levy Switzerland The ThermoGlow Pro really stood out in its category for the fact that it's not simply a 'sculpting microcurrent' device, but actually works on the skin, improving product absorption and supporting the lymphatic system," says <strong>facialist and Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/thatgracegirl/?hl=en" target="_blank"><strong>Grace Day</strong></a>. </p><p>"I genuinely look forward to using it and see results immediately afterwards, particularly for unwanted morning puffiness. Both the cold and warm functions feel really luxurious and indulgent," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffca3e-c881-11f1-bb37-b958113e471e">            <a href="https://www.facethefuture.co.uk/products/dr-levy-switzerland-the-thermoglow-pro" data-model-name="The ThermoGlow Pro " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S9HfmeUNYzUrVzW2nHt3Li.jpg" alt="Dr Levy Switzerland, The Thermoglow Pro"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dr. Levy Switzerland</div>                                        <div class="featured__title">The ThermoGlow Pro </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-facial-spf"><span>Best Facial SPF</span></h3><p>Finding a good facial SPF is notoriously tricky, but Mecca Cosmetica To Save Face SPF50+ Superscreen impressed every one of our judges with its crowd-pleasing formula. "This is, without question, the most impressive daily SPF formula I have ever used," says <strong>Shannon</strong>. "It's not too lightweight, not too rich. Not too hydrating, not too skin-like. Not too glowy, not too matte. It is a Goldilocks formula, and I challenge anyone to try it once and not buy it again," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffccf0-c881-11f1-9abc-e97bbdd33d20">            <a href="https://meccacosmetica.com/products/to-save-face-spf50-superscreen" data-model-name="To Save Face SPF50+ Superscreen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fWu6D3C3cUrAAvdSxvSZLZ.jpg" alt="Mecca Cosmetica, To Save Face Spf50+ Superscreen"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mecca Cosmetica</div>                                        <div class="featured__title">To Save Face SPF50+ Superscreen</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-light-therapy-device"><span>Best Light Therapy Device</span></h3><p>If you're looking to invest in a good LED mask, then Silk'n's LED Face Mask Pro comes highly recommended by <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/?hl=en" target="_blank"><strong>Jane McFarland</strong></a><strong>.</strong> "Thanks to the flexible silicone material, it's more lightweight and comfortable than other rigid LED masks that I've tried, which definitely adds to the relaxation and soothing aspect," she says. "I like that there are multiple modes that target different skin concerns, as you can adapt the programme depending on what you want to improve. It's set on 10-minute cycles, too, so it's relatively easy to build it into your routine and helps with winding down before bed."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc7b4-c881-11f1-a6ef-431a87385e3d">            <a href="https://www.boots.com/silk-n-led-face-mask-pro-advanced-led-technology-for-lasting-skin-results-10383496" data-model-name="LED Face Mask Pro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RHMQcuu57G2Z4kaz4fkbGh.jpg" alt="Silk'n, Silk’n Led Face Mask Pro"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Silk'n</div>                                        <div class="featured__title">LED Face Mask Pro</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-moisturiser-for-sensitive-skin"><span>Best Moisturiser for Sensitive Skin</span></h3><p>Those with sensitive complexions require extra attention in their skincare, and Clinique has catered to the most sensitive of skins with its Daily Calm range, of which the Soothing Repair Cream is a standout. "This is a brilliant moisturiser for skin that experiences dryness alongside irritation," says <strong>Grace</strong>. "It's a rich formula thanks to the shea butter, but I find this made a big difference to softening and smoothing rough patches," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd0ce-c881-11f1-b355-25761ec17557">            <a href="https://www.lookfantastic.com/p/clinique-daily-calm-soothing-repair-cream-50ml/17822033/" data-model-name="Daily Calm Soothing Repair Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WgLzfrzYpEZ7bsdpqkhyaA.jpg" alt="Clinique , Daily Calm™ Soothing Repair Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique </div>                                        <div class="featured__title">Daily Calm Soothing Repair Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-vitamin-c-serum"><span>Best Vitamin C Serum</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="YShJqHwt4yt92cYk8EoQn9" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _352" alt="Trinny London Naked Ambition vitamin C and azelaic serum on a bed sheet" src="https://cdn.mos.cms.futurecdn.net/YShJqHwt4yt92cYk8EoQn9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>A good vitamin C serum is a staple in many of our skincare routines, but Trinny London's Naked Ambition Azelaic Exosome and Vitamin C Serum impressed our judges the most with its ability to even the complexion, reduce redness and boost radiance in just a few weeks. The combination of slow-release vitamin C, exosomes and azelaic acid helps target a whole range of skin concerns in one step. "This definitely helps to even the skin tone and is an easy addition to your skincare routine—I have been using various products from Trinny's range and thoroughly recommend this one," says <strong>Jane</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd29a-c881-11f1-a99a-23f75a1e514a">            <a href="https://www.libertylondon.com/uk/naked-ambition-azelaic-exosome-and-vitamin-c-serum-30ml-R704108006.html" data-model-name="Naked Ambition Azelaic Exosome and Vitamin C Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7fAznVBa2X95mxCAzkbZ7C.jpg" alt="Trinny London, Naked Ambition Azelaic Exosome and Vitamin C Serum 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Naked Ambition Azelaic Exosome and Vitamin C Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-moisturiser"><span>Best Moisturiser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="97ios35YACmaVQHKFsuAE3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1488" alt="Eleanor Hartley applying Skinceuticals PTiox Cream" src="https://cdn.mos.cms.futurecdn.net/97ios35YACmaVQHKFsuAE3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Hundreds of moisturisers passed the beauty desk this year, but we crowned SkinCeuticals P-Tiox Anti-Wrinkle Cream as the very deserving winner of our Best Moisturiser category. "I was blown away by just how much difference this made in my skin. I saw impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. I used it right under my eyes as an eye cream, and it literally got rid of any tiny fine lines after just a few days," says <strong>founder and director of Hart Medical, </strong><a href="https://www.instagram.com/hart.medical/?hl=en" target="_blank"><strong>Eleanor Hartley</strong></a>. </p><p>"My skin was fresh and hydrated without feeling heavy; the cream turns to a watery gel on the skin and feels lightweight and invisible with no residue and no pilling under makeup or on top of other products. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. Glass skin in a jar," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc8e0-c881-11f1-b0a1-577ca3de3ada">            <a href="https://www.lookfantastic.com/p/skinceuticals-p-tiox-anti-wrinkle-cream-48ml/17886921/" data-model-name="P-Tiox Anti-Wrinkle Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m2QMd5FwhQmniVHXmw2JLX.jpg" alt="SkinCeuticals , P-Tiox Anti-Wrinkle Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SkinCeuticals </div>                                        <div class="featured__title">P-Tiox Anti-Wrinkle Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-luxe-serum"><span>Best Luxe Serum</span></h3><p>It doesn't get much more luxurious than Sisley skincare, and its famed Black Rose collection is a favourite amongst beauty editors. In particular, we're all about the Black Rose Concentrate Serum. It works to hydrate, gently exfoliate and boost collagen production, and has the iconic rose scent that makes applying these products feel like a moment of luxury. "Overall, this serum is great for hydration and quickly sinks into the skin, leaving a gorgeous glow on my face," says <strong>Who What Wear UK junior writer </strong><a href="https://www.instagram.com/brittanyelizadavy/?hl=en" target="_blank"><strong>Brittany Davy</strong></a>,</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd1aa-c881-11f1-88af-d57196d0bbde">            <a href="https://www.spacenk.com/uk/skincare/moisturisers/day-moisturiser/black-rose-concentrate-serum-UK200062072.html" data-model-name="Black Rose Concentrate Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UkQoVxvgGiif8wpNUhsfFe.jpg" alt="Sisley-Paris, Sisley-Paris Black Rose Concentrate Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sisley-Paris</div>                                        <div class="featured__title">Black Rose Concentrate Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-personalised-skin-treatment"><span>Best Personalised Skin Treatment</span></h3><p>There's a lot to love about Renew and Me's Nightly-Active-Treatment, which is a prescription-strength formula delivered directly to your door at the correct dose for your skin. Whether you want to address fine lines and wrinkles or acne or pigmentation, this smart treatment streamlines your skincare routine and delivers real results, without the need to visit a dermatologist. "I'm a big fan of this brand; the buying process is seamless, the formulas are efficacious and the price point makes it great value," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/?hl=en" target="_blank"><strong>Perdita Nouril</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffcb92-c881-11f1-8ec7-e76bab299f2d">            <a href="https://www.renewandme.com/product/nightly-active-treatment" data-model-name="Nightly-Active-Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K7QfdJy6YbKVxBtiah2Vb3.jpg" alt="renew and me nightly active treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Renew and Me</div>                                        <div class="featured__title">Nightly-Active-Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-supplement"><span>Best Skin Supplement</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="pbgPquRKvA3ky6WRhcSdcX" name="Editor Template_Story Art" alt="Beauty director Shannon Lawlor holding a Vida Glow Collagen sachet" src="https://cdn.mos.cms.futurecdn.net/pbgPquRKvA3ky6WRhcSdcX-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munrow)</span></figcaption></figure><p>Collagen supplements can be hit and miss, but our judges applaud Vida Glow's Collagen Liquid Advance formula, which not only delivers visible results in the skin but is by far the best-tasting collagen supplement around. "I take these collagen supplements every single day and have done so for over a year," says <strong>Shannon</strong>. "They are the easiest way to work collagen supplementation into a busy schedule, and they taste delicious. I will truly never be without them, and neither will my glowing skin."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdaf6-c881-11f1-a758-fd0bfe1cf01b">            <a href="https://www.boots.com/vida-glow-liquid-collagen-skin-health-15-x-12-4ml-liquid-sachets-10381809" data-model-name="Collagen Liquid Advance" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zdULcMZKw7pHnXDFrcYyy8.jpg" alt="Vida Glow, Vida Glow Liquid Collagen Skin Health 15 X 12.4ml Liquid Sachets"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vida Glow</div>                                        <div class="featured__title">Collagen Liquid Advance</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-spf-mist"><span>Best SPF Mist</span></h3><p>"Whilst SPFs have really innovated in recent years, I do think that spray formulas have lagged, often leaving skin feeling dry, sticky or sensitised. So this one really stands apart from others in its category," says <strong>Grace</strong>, who tested our winner: Naked Sundays Hydrating Glow Face Mist Top Up SPF50+. "It's lightweight and feels incredibly hydrating, like you've just sprayed on a moisture mist, rather than the kind of product that leaves a layer of residue on your skin. What's more, the ultra-fine spray ensures you can get a really close and even application for optimal protection," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffce44-c881-11f1-8a47-6d01ee8a0958">            <a href="https://www.boots.com/naked-sundays-hydrating-glow-face-mist-top-up-spf50and-75ml-10356891" data-model-name="Hydrating Glow Face Mist Top Up SPF50+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o4JtP4Nk7edpqEQ4ZxHGWb.jpg" alt="Naked Sundays, Naked Sundays Hydrating Glow Face Mist Top Up Spf50+ 75ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naked Sundays</div>                                        <div class="featured__title">Hydrating Glow Face Mist Top Up SPF50+</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-face-mask"><span>Best Face Mask</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="Pfsudy8vdhxEDv62QjQCwK" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1164" alt="Beauty editor Eleanor Vousden wearing a sheet mask, dressing gown and towel on her head" src="https://cdn.mos.cms.futurecdn.net/Pfsudy8vdhxEDv62QjQCwK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">Rebecca Munroe</a>)</span></figcaption></figure><p>The L’Oréal Paris Revitalift Glass Skin Hydrogel Glow Masks impressed our editors so much that they've become mainstays in our skincare routines. "These sheet masks are designed to be worn for 90 minutes, during which they turn clear. I know it sounds gimmicky, but after testing them out, my skin was brimming with hydration and possessed a healthy glow that I wouldn’t ordinarily be able to achieve without having a facial," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. They're perfect for special occasions and travel when I want my skin to look its best," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffda7e-c881-11f1-87b3-01ca1afee7c4">            <a href="https://www.boots.com/loreal-paris-revitalift-filler-glass-skin-hydrogel-glow-mask-korean-skincare-inspired-masks-1pc-10375957" data-model-name="Revitalift Glass Skin Hydrogel Glow Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Cm9BxYknqTur6t8UJ9aAG.jpg" alt="L'Oréal Paris, Revitalift Glass Skin Hydrogel Glow Mask"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Revitalift Glass Skin Hydrogel Glow Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-booster"><span>Best Skin Booster</span></h3><p>When our complexion needs a boost, we call upon Dermalogica Futurecode Booster Damage-Correcting Longevity Serum, which received glowing reviews from <strong>consultant dermatologist </strong><a href="https://www.instagram.com/drmarysommerlad/?hl=en" target="_blank"><strong>Dr Mary Sommerlad</strong></a>. "Longevity is having a real moment in dermatology, so this product is exciting in terms of introducing quite novel concepts such as NAD+ to accessible skincare rather than clinic-only brands," she says. </p><p>"For me, the most exciting ingredient is the omni antioxidant blend, because antioxidants have been incredibly well studied and are known to contribute to skin damage, including inflammation. The skin-firming ingredients made my skin feel tighter temporarily, which was noticeable. It's a fantastic option for someone who does not want injectables but would like the temporary appearance of tighter-looking skin."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffcf8e-c881-11f1-a3f4-9b9cd73176ea">            <a href="https://www.lookfantastic.com/p/dermalogica-futurecode-booster-damage-correcting-longevity-serum-30ml/17792048/" data-model-name="Futurecode Booster Damage-Correcting Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EiPR6f6svPQydycMH33fV7.jpg" alt="Dermalogica , Futurecode Booster Damage-Correcting Longevity Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermalogica </div>                                        <div class="featured__title">Futurecode Booster Damage-Correcting Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-toner"><span>Best Toner</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KUjgzkFiG8ffmjbqJweLU7" name="Editor Template_Story Art (1)" alt="Sharmadean Reid using the Mediheal toning pad" src="https://cdn.mos.cms.futurecdn.net/KUjgzkFiG8ffmjbqJweLU7-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Those with blemish-prone or sensitive skin will love Mediheal Madecassoside Blemish Pads, which help to soothe irritation and clear blemishes and dark spots simultaneously, making them a hard-working product to have in your skincare arsenal. They can be used post-cleansing or applied as a targeted sheet mask wherever required. "This is a really great product. I love the packaging and smell; it felt just the right side of medical and dried any spots out," says<strong> </strong><a href="https://www.instagram.com/sharmadeanreid/?hl=en" target="_blank"><strong>Sharmadean Reid</strong></a>, <strong>founder of 39BC.</strong></p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd38a-c881-11f1-8bf6-f57fa1b83084">            <a href="https://www.boots.com/mediheal-madecassoside-blemish-pad-100-pads-10373582" data-model-name="Madecassoside Blemish Pad" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LPNWNoyq6YZaHtMBZVQHS5.jpg" alt="Mediheal, Madecassoside Blemish Pad"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mediheal</div>                                        <div class="featured__title">Madecassoside Blemish Pad</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hydrating-serum"><span>Best Hydrating Serum</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="UMwUQXKnDoWAjz3Jvqt7yb" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _816" alt="Mary Sommerlad applying the Sunday Riley Tidal Serum while looking in a mirror" src="https://cdn.mos.cms.futurecdn.net/UMwUQXKnDoWAjz3Jvqt7yb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Every skin type can benefit from a hydrating serum, and Sunday Riley's Tidal Deep Hydration and Plumping Serum quenched even the very dryest of complexions, leaving skin plumped and glowing thanks to its ability to work both on the surface and deeper levels of the skin. "This serum is a nice hydrating boost to use in the mornings, and it sits well under my SPF and makeup base products," says <strong>Brittany</strong>. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd222-c881-11f1-b887-675e471d8416">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/tidal-deep-hydration-and-plumping-serum-UK200062841.html" data-model-name="Tidal Deep Hydration and Plumping Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BLh7tgessNDpLoDHeTZNE3.jpg" alt="Sunday Riley, Sunday Riley Tidal Deep Hydration and Plumping Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sunday Riley</div>                                        <div class="featured__title">Tidal Deep Hydration and Plumping Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-treatment"><span>Best Lip Treatment</span></h3><p>Not all lip balms are created equal, and this formula really impressed our judging panel. Within the formula, you'll find a whole range of ingredients that work to hydrate, plump and soothe dry lips, including rose PDRN, peptides, shea butter and ceramides. "This really lives up to the hype," says <strong>Perdita</strong>. "I used it continuously on holiday, and it kept my lips in beautiful condition and felt lovely to wear," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdb6e-c881-11f1-9b43-8b449a3b8c1e">            <a href="https://www.boots.com/haruharu-wonder-rose-pdrn-glowly-balm-10ml-10386950" data-model-name="Rose PDRN Peptide Glowy Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ooXfuCyjCsmtbXfnEBAZ5D.jpg" alt="HaruHaru, Haruharu Wonder Rose Pdrn Peptide Glowy Balm 10ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HaruHaru Wonder</div>                                        <div class="featured__title">Rose PDRN Peptide Glowy Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-cream"><span>Best Eye Cream</span></h3><p>Infused with shea butter, marine algae extracts and hydrating glycerin, Elemis Future Restore Eye Serum delivers a welcome dose of moisture to the delicate eye area, leaving skin soft, smooth and beautifully nourished. "I'm really into this product—I love the Elemis Pro-Collagen collection," says <strong>Shannon</strong>. "I find some eye creams too rich, so I really appreciate this more lightweight serum formula."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd312-c881-11f1-8fe6-15b4fa049c4e">            <a href="https://www.lookfantastic.com/p/elemis-future-restore-eye-serum-15ml/17966442/" data-model-name="Future Restore Eye Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3R8bBdMxMqS22keWSH68dd.jpg" alt="Elemis , Future Restore Eye Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Elemis </div>                                        <div class="featured__title">Future Restore Eye Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-renewing-product"><span>Best Skin-Renewing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="vf3gnMhbA3GaZRJMrTGRui" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1838" alt="Grace Lindsay applying the Takami product to her skin" src="https://cdn.mos.cms.futurecdn.net/vf3gnMhbA3GaZRJMrTGRui-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Daily Renewing Soft Peel has become Takami's most iconic product, and this exfoliating treatment is in a league of its own for its ability to gently rejuvenate even delicate complexions. "Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says <strong>Perdita</strong>. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd402-c881-11f1-babb-877a5a333bdf">            <a href="https://www.spacenk.com/uk/skincare/treatment/peels/daily-renewing-soft-peel-UK200064988.html" data-model-name="Daily Renewing Soft Peel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YeuCq9wauHtYJE33ayFtbC.jpg" alt="TAKAMI, Daily Renewing Soft Peel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TAKAMI</div>                                        <div class="featured__title">Daily Renewing Soft Peel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-exfoliating-product"><span>Best Exfoliating Product</span></h3><p>Even though it originally launched in 2009, Sunday Riley's Good Genes maintains its status as one of the very best exfoliating treatments around. It's a firm favourite amongst beauty editors and skincare experts alike, thanks to its ability to deliver glowing results almost instantaneously. Bravo, Sunday Riley. "This is a classic that still works well. When I put this on at night, my skin always looks refreshed the next day," says <strong>Sharmadean</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd5f6-c881-11f1-96eb-d35c2e811d55">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/good-genes-lactic-acid-treatment-UK200055225.html" data-model-name="Good Genes Lactic Acid Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qdrsnqN4A2SMKTHqKBjEgH.jpg" alt="Sunday Riley, Sunday Riley Good Genes Lactic Acid Treatment 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sunday Riley</div>                                        <div class="featured__title">Good Genes Lactic Acid Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-cleanser"><span>Best Cleanser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="tfsbYDYMBVSBmu29LQmTDL" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2179" alt="Brittant Davy applying the Rocco cleanser to her skin" src="https://cdn.mos.cms.futurecdn.net/tfsbYDYMBVSBmu29LQmTDL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Rocco may have only launched this year, but it quickly made a glowing impression on our judges, who loved the gentle Soft Reset Foaming Cleanser, which effectively cleanses the day away and uplifts the spirits with its mood-boosting scents. Coupled with the colourful packaging, it became a total joy to use in our skincare routines. "The smell is so good, and this cleanser has a lovely foam. It effectively cleansed my full face of makeup," says <strong>Sharmadean</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd678-c881-11f1-bf6c-27d2807e81fa">            <a href="https://www.boots.com/rocco-beauty-soft-reset-foaming-cleanser-120ml-4-05fl-oz-10394083" data-model-name="Soft Reset Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TCdNDjXRb3VKjg799Kc9wA.jpg" alt="ROCCO Beauty, Soft Reset Foaming Cleanser"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROCCO Beauty</div>                                        <div class="featured__title">Soft Reset Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-facial-tan"><span>Best Facial Tan</span></h3><p>Bare by Vogue has a loyal following amongst our judges, but it was the Overnight Tan Mask that stood out for achieving the most effortless facial tan. "This is a great product for a lazy-girl tan," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The product feels like a nourishing moisturiser, and I woke up with a natural-looking, glowing tan. The bonus is that there’s no need to rinse it off, and no fake tan residue left on the pillow," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd952-c881-11f1-844d-292a32e575a6">            <a href="https://www.boots.com/bare-by-vogue-overnight-tan-mask-50ml-10381298" data-model-name="Overnight Tan Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z659wdMxZfkChXBbKs45pc.jpg" alt="Bare by Vogue, Bare by Vogue Overnight Tan Mask 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bare by Vogue</div>                                        <div class="featured__title">Overnight Tan Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-serum"><span>Best Serum</span></h3><p>We tested hundreds of serums, but when it came to both results-driven effects <em>and</em> innovation, Medik8 Exo-PDRN Prismatic+ was the best. "Medik8 continues to impress me as one of the most innovative brands out there," says <strong>Grace</strong>. "This serum is a perfect example of that commitment to innovation: a formula that isn't just about the ingredients on the INCI list, but has been cleverly formulated to ensure that those ingredients actually get to where they need to be," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdbe6-c881-11f1-8119-c5144940f03d">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/exo-pdrn-prismatic-UK200064210.html" data-model-name="Exo-PDRN Prismatic+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9ku5Ke24tQpuS8oqd6BnCF.jpg" alt="Medik8, Medik8 Exo-Pdrn Prismatic+"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8</div>                                        <div class="featured__title">Exo-PDRN Prismatic+</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-night-product"><span>Best Night Product</span></h3><p>Tatcha is famed for its sensorial textures and luxurious formulas, and Indigo Overnight Repair has earned a permanent spot as part of our nighttime skincare routines. "As an existing fan of Tatcha's Water Cream, I was excited to try a new moisturiser, and it didn't disappoint," says <strong>Who What Wear UK fashion editor </strong><a href="https://www.instagram.com/remyfarrell/?hl=en" target="_blank"><strong>Remy Farrell</strong></a>. "Thicker than the Water Cream and with a cooling and soothing feel, I woke up with my skin feeling more hydrated and softer than on previous days," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdc86-c881-11f1-bf6a-2d53886d6809">            <a href="https://www.spacenk.com/uk/skincare/moisturisers/night-moisturiser/indigo-overnight-repair-UK200048877.html" data-model-name="Indigo Overnight Repair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/th4NrePFBZ22KSxkvx2AGP.jpg" alt="Tatcha, Indigo Overnight Repair"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">Indigo Overnight Repair</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-targeted-skin-treatment"><span>Best Targeted Skin Treatment</span></h3><p>Another classic that we still rely upon is Mario Badescu Drying Lotion, which remains the best we've tried for speeding up the lifecycle of a stubborn spot. "This cult-classic spot treatment has never failed me—even when it comes to treating really stubborn cystic spots," says <strong>Grace</strong>. "As its name suggests, it works by drying out the spot, and whilst this means it isn't the gentlest of treatments, it works fast and well."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdeac-c881-11f1-9f12-91db2865d255">            <a href="https://www.boots.com/mario-badescu-drying-lotion-29ml-10353719" data-model-name="Drying Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Husbwo2Sp6eUR9NyLPWTxf.jpg" alt="Mario Badescu, Drying Lotion"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mario Badescu</div>                                        <div class="featured__title">Drying Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-balm-cleanser"><span>Best Balm Cleanser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="sBFbnjhaPvkZg3FobQDgRd" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2019" alt="Grace Lindsay applying The Inkey List Oat Balm Cleanser next to a marble sink" src="https://cdn.mos.cms.futurecdn.net/sBFbnjhaPvkZg3FobQDgRd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>No matter how stubborn the makeup, it's no match for The Inkey List's Oat Cleansing Balm. With its sumptuous yet gentle texture, it effortlessly melts away makeup and leaves skin gently cleansed and comfortable. It's an iconic product for a reason. "This has a lovely texture, and the packaging is ideal for this type of product. It really impressed me," says <strong>fashion and beauty content creator and founder of Byfrow, </strong><a href="https://www.instagram.com/victoria/?hl=en" target="_blank"><strong>Victoria Magrath</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdd9e-c881-11f1-b832-89fb04537a39">            <a href="https://www.lookfantastic.com/p/the-inkey-list-oat-balm-cleanser-150ml/17748683/" data-model-name="List Oat Balm Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WGADLUNYu8H7faHywfhX5V.jpg" alt="The Inkey List Oat Balm Cleanser 150ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Inkey List</div>                                        <div class="featured__title">List Oat Balm Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-advanced-facial"><span>Best Advanced Facial</span></h3><p>The Keren Bartov Method is one of London's most acclaimed results-driven facials, which can be personalised to address a whole range of skin concerns. "This facial was incredible. The stunning clinic has so many machines with cutting-edge technology to help with a range of skincare concerns," says <strong>Who What Wear UK deputy beauty editor, </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. </p><p>"After my consultation, my skin was cleansed and prepped with a facial massage before photos were taken to track progress. Then five different machines were used, including laser, radiofrequency, ultrasound and more.  If you have skincare concerns such as acne or pigmentation, I can see this facial making a huge difference, and I am yet to try anything like it," she says.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/best-skincare-products-2026</link>
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                            <![CDATA[ Glowing results. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 18:40:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Deputy beauty editor Grace Lindsay applying skincare]]></media:description>                                                            <media:text><![CDATA[Deputy beauty editor Grace Lindsay applying skincare]]></media:text>
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                                <p><em>Welcome to Who What Wear UK's Next in Beauty Awards 2026. Here, we are crowning and celebrating the very best in beauty, from game-changing industry innovators to the tried-and-tested classics that remain mainstays in our bathroom cabinets and makeup bags. To help us find the worthy winners, we called upon our esteemed panel of industry experts, hard-to-please editors and in-the-know influencers, who put each and every product to the test. We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action—as well as those very important before-and-after results. After comprehensive testing and monitoring the effect these products had on our skin, the results are in. Join us in celebrating the best skincare products of 2026.</em></p><h2 id="who-what-wear-uk-next-in-beauty-awards-2026-best-in-skin">Who What Wear UK Next in Beauty Awards 2026: Best in Skin</h2><h3 class="article-body__section" id="section-best-luxe-moisturiser"><span>Best Luxe Moisturiser</span></h3><p>When it comes to luxurious moisturisers, Chanel's Sublimage La Crème Texture Universelle remains unmatched thanks to its intensely hydrating and luxurious texture. "Despite the price, this face cream is hands down my favourite in existence. It feels every bit as luxurious to apply and use as the price tag would suggest, and the unctuous formula leaves my skin looking and feeling the happiest it possibly can," says <strong>Who What Wear UK beauty director </strong><a href="https://www.instagram.com/shannonlawlor/?hl=en" target="_blank"><strong>Shannon Lawlor</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc6c4-c881-11f1-8e2a-9143c4127890">            <a href="https://www.harrods.com/en-gb/p/chanel-sublimage-la-creme-texture-universelle-50g-000000000007325672" data-model-name="Sublimage La Crème Texture Universelle" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ixPAiGUUBGptwjHeQb9DeQ.jpg" alt="CHANEL, Chanel Sublimage La Crème Texture Universelle"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Sublimage La Crème Texture Universelle</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-tool"><span>Best Skin Tool</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="eFrNpTKkuYDz4NbBhTJ6BL" name="_WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _683" alt="Grace Day using the Dr Levy skincare tool in a bathroom" src="https://cdn.mos.cms.futurecdn.net/eFrNpTKkuYDz4NbBhTJ6BL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/thatgracegirl/?hl=en" target="_blank">@thatgracegirl</a> Photo: Rebecca Munroe)</span></figcaption></figure><p>Out of all the skin tools our judges tested, there was one that stood head and shoulders above the rest. "The Dr. Levy Switzerland The ThermoGlow Pro really stood out in its category for the fact that it's not simply a 'sculpting microcurrent' device, but actually works on the skin, improving product absorption and supporting the lymphatic system," says <strong>facialist and Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/thatgracegirl/?hl=en" target="_blank"><strong>Grace Day</strong></a>. </p><p>"I genuinely look forward to using it and see results immediately afterwards, particularly for unwanted morning puffiness. Both the cold and warm functions feel really luxurious and indulgent," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffca3e-c881-11f1-bb37-b958113e471e">            <a href="https://www.facethefuture.co.uk/products/dr-levy-switzerland-the-thermoglow-pro" data-model-name="The ThermoGlow Pro " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/S9HfmeUNYzUrVzW2nHt3Li.jpg" alt="Dr Levy Switzerland, The Thermoglow Pro"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dr. Levy Switzerland</div>                                        <div class="featured__title">The ThermoGlow Pro </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-facial-spf"><span>Best Facial SPF</span></h3><p>Finding a good facial SPF is notoriously tricky, but Mecca Cosmetica To Save Face SPF50+ Superscreen impressed every one of our judges with its crowd-pleasing formula. "This is, without question, the most impressive daily SPF formula I have ever used," says <strong>Shannon</strong>. "It's not too lightweight, not too rich. Not too hydrating, not too skin-like. Not too glowy, not too matte. It is a Goldilocks formula, and I challenge anyone to try it once and not buy it again," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffccf0-c881-11f1-9abc-e97bbdd33d20">            <a href="https://meccacosmetica.com/products/to-save-face-spf50-superscreen" data-model-name="To Save Face SPF50+ Superscreen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fWu6D3C3cUrAAvdSxvSZLZ.jpg" alt="Mecca Cosmetica, To Save Face Spf50+ Superscreen"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mecca Cosmetica</div>                                        <div class="featured__title">To Save Face SPF50+ Superscreen</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-light-therapy-device"><span>Best Light Therapy Device</span></h3><p>If you're looking to invest in a good LED mask, then Silk'n's LED Face Mask Pro comes highly recommended by <strong>Who What Wear UK editor-in-chief, </strong><a href="https://www.instagram.com/jane_mcfarland/?hl=en" target="_blank"><strong>Jane McFarland</strong></a><strong>.</strong> "Thanks to the flexible silicone material, it's more lightweight and comfortable than other rigid LED masks that I've tried, which definitely adds to the relaxation and soothing aspect," she says. "I like that there are multiple modes that target different skin concerns, as you can adapt the programme depending on what you want to improve. It's set on 10-minute cycles, too, so it's relatively easy to build it into your routine and helps with winding down before bed."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc7b4-c881-11f1-a6ef-431a87385e3d">            <a href="https://www.boots.com/silk-n-led-face-mask-pro-advanced-led-technology-for-lasting-skin-results-10383496" data-model-name="LED Face Mask Pro" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RHMQcuu57G2Z4kaz4fkbGh.jpg" alt="Silk'n, Silk’n Led Face Mask Pro"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Silk'n</div>                                        <div class="featured__title">LED Face Mask Pro</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-moisturiser-for-sensitive-skin"><span>Best Moisturiser for Sensitive Skin</span></h3><p>Those with sensitive complexions require extra attention in their skincare, and Clinique has catered to the most sensitive of skins with its Daily Calm range, of which the Soothing Repair Cream is a standout. "This is a brilliant moisturiser for skin that experiences dryness alongside irritation," says <strong>Grace</strong>. "It's a rich formula thanks to the shea butter, but I find this made a big difference to softening and smoothing rough patches," she adds.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd0ce-c881-11f1-b355-25761ec17557">            <a href="https://www.lookfantastic.com/p/clinique-daily-calm-soothing-repair-cream-50ml/17822033/" data-model-name="Daily Calm Soothing Repair Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WgLzfrzYpEZ7bsdpqkhyaA.jpg" alt="Clinique , Daily Calm™ Soothing Repair Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Clinique </div>                                        <div class="featured__title">Daily Calm Soothing Repair Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-vitamin-c-serum"><span>Best Vitamin C Serum</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="YShJqHwt4yt92cYk8EoQn9" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _352" alt="Trinny London Naked Ambition vitamin C and azelaic serum on a bed sheet" src="https://cdn.mos.cms.futurecdn.net/YShJqHwt4yt92cYk8EoQn9-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>A good vitamin C serum is a staple in many of our skincare routines, but Trinny London's Naked Ambition Azelaic Exosome and Vitamin C Serum impressed our judges the most with its ability to even the complexion, reduce redness and boost radiance in just a few weeks. The combination of slow-release vitamin C, exosomes and azelaic acid helps target a whole range of skin concerns in one step. "This definitely helps to even the skin tone and is an easy addition to your skincare routine—I have been using various products from Trinny's range and thoroughly recommend this one," says <strong>Jane</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd29a-c881-11f1-a99a-23f75a1e514a">            <a href="https://www.libertylondon.com/uk/naked-ambition-azelaic-exosome-and-vitamin-c-serum-30ml-R704108006.html" data-model-name="Naked Ambition Azelaic Exosome and Vitamin C Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7fAznVBa2X95mxCAzkbZ7C.jpg" alt="Trinny London, Naked Ambition Azelaic Exosome and Vitamin C Serum 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Trinny London</div>                                        <div class="featured__title">Naked Ambition Azelaic Exosome and Vitamin C Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-moisturiser"><span>Best Moisturiser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="97ios35YACmaVQHKFsuAE3" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1488" alt="Eleanor Hartley applying Skinceuticals PTiox Cream" src="https://cdn.mos.cms.futurecdn.net/97ios35YACmaVQHKFsuAE3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Hundreds of moisturisers passed the beauty desk this year, but we crowned SkinCeuticals P-Tiox Anti-Wrinkle Cream as the very deserving winner of our Best Moisturiser category. "I was blown away by just how much difference this made in my skin. I saw impressively visible improvements in skin quality, texture, pores and visible lines after only a week of use. I used it right under my eyes as an eye cream, and it literally got rid of any tiny fine lines after just a few days," says <strong>founder and director of Hart Medical, </strong><a href="https://www.instagram.com/hart.medical/?hl=en" target="_blank"><strong>Eleanor Hartley</strong></a>. </p><p>"My skin was fresh and hydrated without feeling heavy; the cream turns to a watery gel on the skin and feels lightweight and invisible with no residue and no pilling under makeup or on top of other products. The INCI list is seriously strong, with some major clinical evidence behind the individual ingredients and the formulation as a whole. Glass skin in a jar," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffc8e0-c881-11f1-b0a1-577ca3de3ada">            <a href="https://www.lookfantastic.com/p/skinceuticals-p-tiox-anti-wrinkle-cream-48ml/17886921/" data-model-name="P-Tiox Anti-Wrinkle Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/m2QMd5FwhQmniVHXmw2JLX.jpg" alt="SkinCeuticals , P-Tiox Anti-Wrinkle Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SkinCeuticals </div>                                        <div class="featured__title">P-Tiox Anti-Wrinkle Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-luxe-serum"><span>Best Luxe Serum</span></h3><p>It doesn't get much more luxurious than Sisley skincare, and its famed Black Rose collection is a favourite amongst beauty editors. In particular, we're all about the Black Rose Concentrate Serum. It works to hydrate, gently exfoliate and boost collagen production, and has the iconic rose scent that makes applying these products feel like a moment of luxury. "Overall, this serum is great for hydration and quickly sinks into the skin, leaving a gorgeous glow on my face," says <strong>Who What Wear UK junior writer </strong><a href="https://www.instagram.com/brittanyelizadavy/?hl=en" target="_blank"><strong>Brittany Davy</strong></a>,</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd1aa-c881-11f1-88af-d57196d0bbde">            <a href="https://www.spacenk.com/uk/skincare/moisturisers/day-moisturiser/black-rose-concentrate-serum-UK200062072.html" data-model-name="Black Rose Concentrate Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UkQoVxvgGiif8wpNUhsfFe.jpg" alt="Sisley-Paris, Sisley-Paris Black Rose Concentrate Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sisley-Paris</div>                                        <div class="featured__title">Black Rose Concentrate Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-personalised-skin-treatment"><span>Best Personalised Skin Treatment</span></h3><p>There's a lot to love about Renew and Me's Nightly-Active-Treatment, which is a prescription-strength formula delivered directly to your door at the correct dose for your skin. Whether you want to address fine lines and wrinkles or acne or pigmentation, this smart treatment streamlines your skincare routine and delivers real results, without the need to visit a dermatologist. "I'm a big fan of this brand; the buying process is seamless, the formulas are efficacious and the price point makes it great value," says <strong>Who What Wear UK beauty contributor </strong><a href="https://www.instagram.com/perditanouril/?hl=en" target="_blank"><strong>Perdita Nouril</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffcb92-c881-11f1-8ec7-e76bab299f2d">            <a href="https://www.renewandme.com/product/nightly-active-treatment" data-model-name="Nightly-Active-Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/K7QfdJy6YbKVxBtiah2Vb3.jpg" alt="renew and me nightly active treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Renew and Me</div>                                        <div class="featured__title">Nightly-Active-Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-supplement"><span>Best Skin Supplement</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="pbgPquRKvA3ky6WRhcSdcX" name="Editor Template_Story Art" alt="Beauty director Shannon Lawlor holding a Vida Glow Collagen sachet" src="https://cdn.mos.cms.futurecdn.net/pbgPquRKvA3ky6WRhcSdcX-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munrow)</span></figcaption></figure><p>Collagen supplements can be hit and miss, but our judges applaud Vida Glow's Collagen Liquid Advance formula, which not only delivers visible results in the skin but is by far the best-tasting collagen supplement around. "I take these collagen supplements every single day and have done so for over a year," says <strong>Shannon</strong>. "They are the easiest way to work collagen supplementation into a busy schedule, and they taste delicious. I will truly never be without them, and neither will my glowing skin."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdaf6-c881-11f1-a758-fd0bfe1cf01b">            <a href="https://www.boots.com/vida-glow-liquid-collagen-skin-health-15-x-12-4ml-liquid-sachets-10381809" data-model-name="Collagen Liquid Advance" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zdULcMZKw7pHnXDFrcYyy8.jpg" alt="Vida Glow, Vida Glow Liquid Collagen Skin Health 15 X 12.4ml Liquid Sachets"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vida Glow</div>                                        <div class="featured__title">Collagen Liquid Advance</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-spf-mist"><span>Best SPF Mist</span></h3><p>"Whilst SPFs have really innovated in recent years, I do think that spray formulas have lagged, often leaving skin feeling dry, sticky or sensitised. So this one really stands apart from others in its category," says <strong>Grace</strong>, who tested our winner: Naked Sundays Hydrating Glow Face Mist Top Up SPF50+. "It's lightweight and feels incredibly hydrating, like you've just sprayed on a moisture mist, rather than the kind of product that leaves a layer of residue on your skin. What's more, the ultra-fine spray ensures you can get a really close and even application for optimal protection," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffce44-c881-11f1-8a47-6d01ee8a0958">            <a href="https://www.boots.com/naked-sundays-hydrating-glow-face-mist-top-up-spf50and-75ml-10356891" data-model-name="Hydrating Glow Face Mist Top Up SPF50+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/o4JtP4Nk7edpqEQ4ZxHGWb.jpg" alt="Naked Sundays, Naked Sundays Hydrating Glow Face Mist Top Up Spf50+ 75ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Naked Sundays</div>                                        <div class="featured__title">Hydrating Glow Face Mist Top Up SPF50+</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-face-mask"><span>Best Face Mask</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="Pfsudy8vdhxEDv62QjQCwK" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1164" alt="Beauty editor Eleanor Vousden wearing a sheet mask, dressing gown and towel on her head" src="https://cdn.mos.cms.futurecdn.net/Pfsudy8vdhxEDv62QjQCwK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: <a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank">Rebecca Munroe</a>)</span></figcaption></figure><p>The L’Oréal Paris Revitalift Glass Skin Hydrogel Glow Masks impressed our editors so much that they've become mainstays in our skincare routines. "These sheet masks are designed to be worn for 90 minutes, during which they turn clear. I know it sounds gimmicky, but after testing them out, my skin was brimming with hydration and possessed a healthy glow that I wouldn’t ordinarily be able to achieve without having a facial," says <strong>Who What Wear UK beauty editor </strong><a href="https://www.instagram.com/eleanorvousden/?hl=en" target="_blank"><strong>Eleanor Vousden</strong></a>. They're perfect for special occasions and travel when I want my skin to look its best," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffda7e-c881-11f1-87b3-01ca1afee7c4">            <a href="https://www.boots.com/loreal-paris-revitalift-filler-glass-skin-hydrogel-glow-mask-korean-skincare-inspired-masks-1pc-10375957" data-model-name="Revitalift Glass Skin Hydrogel Glow Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6Cm9BxYknqTur6t8UJ9aAG.jpg" alt="L'Oréal Paris, Revitalift Glass Skin Hydrogel Glow Mask"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal Paris</div>                                        <div class="featured__title">Revitalift Glass Skin Hydrogel Glow Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-booster"><span>Best Skin Booster</span></h3><p>When our complexion needs a boost, we call upon Dermalogica Futurecode Booster Damage-Correcting Longevity Serum, which received glowing reviews from <strong>consultant dermatologist </strong><a href="https://www.instagram.com/drmarysommerlad/?hl=en" target="_blank"><strong>Dr Mary Sommerlad</strong></a>. "Longevity is having a real moment in dermatology, so this product is exciting in terms of introducing quite novel concepts such as NAD+ to accessible skincare rather than clinic-only brands," she says. </p><p>"For me, the most exciting ingredient is the omni antioxidant blend, because antioxidants have been incredibly well studied and are known to contribute to skin damage, including inflammation. The skin-firming ingredients made my skin feel tighter temporarily, which was noticeable. It's a fantastic option for someone who does not want injectables but would like the temporary appearance of tighter-looking skin."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffcf8e-c881-11f1-a3f4-9b9cd73176ea">            <a href="https://www.lookfantastic.com/p/dermalogica-futurecode-booster-damage-correcting-longevity-serum-30ml/17792048/" data-model-name="Futurecode Booster Damage-Correcting Longevity Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EiPR6f6svPQydycMH33fV7.jpg" alt="Dermalogica , Futurecode Booster Damage-Correcting Longevity Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dermalogica </div>                                        <div class="featured__title">Futurecode Booster Damage-Correcting Longevity Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-toner"><span>Best Toner</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KUjgzkFiG8ffmjbqJweLU7" name="Editor Template_Story Art (1)" alt="Sharmadean Reid using the Mediheal toning pad" src="https://cdn.mos.cms.futurecdn.net/KUjgzkFiG8ffmjbqJweLU7-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Those with blemish-prone or sensitive skin will love Mediheal Madecassoside Blemish Pads, which help to soothe irritation and clear blemishes and dark spots simultaneously, making them a hard-working product to have in your skincare arsenal. They can be used post-cleansing or applied as a targeted sheet mask wherever required. "This is a really great product. I love the packaging and smell; it felt just the right side of medical and dried any spots out," says<strong> </strong><a href="https://www.instagram.com/sharmadeanreid/?hl=en" target="_blank"><strong>Sharmadean Reid</strong></a>, <strong>founder of 39BC.</strong></p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd38a-c881-11f1-8bf6-f57fa1b83084">            <a href="https://www.boots.com/mediheal-madecassoside-blemish-pad-100-pads-10373582" data-model-name="Madecassoside Blemish Pad" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LPNWNoyq6YZaHtMBZVQHS5.jpg" alt="Mediheal, Madecassoside Blemish Pad"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mediheal</div>                                        <div class="featured__title">Madecassoside Blemish Pad</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-hydrating-serum"><span>Best Hydrating Serum</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="UMwUQXKnDoWAjz3Jvqt7yb" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _816" alt="Mary Sommerlad applying the Sunday Riley Tidal Serum while looking in a mirror" src="https://cdn.mos.cms.futurecdn.net/UMwUQXKnDoWAjz3Jvqt7yb-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Every skin type can benefit from a hydrating serum, and Sunday Riley's Tidal Deep Hydration and Plumping Serum quenched even the very dryest of complexions, leaving skin plumped and glowing thanks to its ability to work both on the surface and deeper levels of the skin. "This serum is a nice hydrating boost to use in the mornings, and it sits well under my SPF and makeup base products," says <strong>Brittany</strong>. </p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd222-c881-11f1-b887-675e471d8416">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/tidal-deep-hydration-and-plumping-serum-UK200062841.html" data-model-name="Tidal Deep Hydration and Plumping Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BLh7tgessNDpLoDHeTZNE3.jpg" alt="Sunday Riley, Sunday Riley Tidal Deep Hydration and Plumping Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sunday Riley</div>                                        <div class="featured__title">Tidal Deep Hydration and Plumping Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-lip-treatment"><span>Best Lip Treatment</span></h3><p>Not all lip balms are created equal, and this formula really impressed our judging panel. Within the formula, you'll find a whole range of ingredients that work to hydrate, plump and soothe dry lips, including rose PDRN, peptides, shea butter and ceramides. "This really lives up to the hype," says <strong>Perdita</strong>. "I used it continuously on holiday, and it kept my lips in beautiful condition and felt lovely to wear," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdb6e-c881-11f1-9b43-8b449a3b8c1e">            <a href="https://www.boots.com/haruharu-wonder-rose-pdrn-glowly-balm-10ml-10386950" data-model-name="Rose PDRN Peptide Glowy Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ooXfuCyjCsmtbXfnEBAZ5D.jpg" alt="HaruHaru, Haruharu Wonder Rose Pdrn Peptide Glowy Balm 10ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>HaruHaru Wonder</div>                                        <div class="featured__title">Rose PDRN Peptide Glowy Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-eye-cream"><span>Best Eye Cream</span></h3><p>Infused with shea butter, marine algae extracts and hydrating glycerin, Elemis Future Restore Eye Serum delivers a welcome dose of moisture to the delicate eye area, leaving skin soft, smooth and beautifully nourished. "I'm really into this product—I love the Elemis Pro-Collagen collection," says <strong>Shannon</strong>. "I find some eye creams too rich, so I really appreciate this more lightweight serum formula."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd312-c881-11f1-8fe6-15b4fa049c4e">            <a href="https://www.lookfantastic.com/p/elemis-future-restore-eye-serum-15ml/17966442/" data-model-name="Future Restore Eye Serum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3R8bBdMxMqS22keWSH68dd.jpg" alt="Elemis , Future Restore Eye Serum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Elemis </div>                                        <div class="featured__title">Future Restore Eye Serum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skin-renewing-product"><span>Best Skin-Renewing Product</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="vf3gnMhbA3GaZRJMrTGRui" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _1838" alt="Grace Lindsay applying the Takami product to her skin" src="https://cdn.mos.cms.futurecdn.net/vf3gnMhbA3GaZRJMrTGRui-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Daily Renewing Soft Peel has become Takami's most iconic product, and this exfoliating treatment is in a league of its own for its ability to gently rejuvenate even delicate complexions. "Exfoliation can be tricky for sensitive skin, but this gentle formulation means that anyone can use it," says <strong>Perdita</strong>. "I was super impressed with how it dialled up my skin’s brightness and worked to minimise the look of pores, all whilst keeping my skin barrier happy and hydrated," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd402-c881-11f1-babb-877a5a333bdf">            <a href="https://www.spacenk.com/uk/skincare/treatment/peels/daily-renewing-soft-peel-UK200064988.html" data-model-name="Daily Renewing Soft Peel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YeuCq9wauHtYJE33ayFtbC.jpg" alt="TAKAMI, Daily Renewing Soft Peel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TAKAMI</div>                                        <div class="featured__title">Daily Renewing Soft Peel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-exfoliating-product"><span>Best Exfoliating Product</span></h3><p>Even though it originally launched in 2009, Sunday Riley's Good Genes maintains its status as one of the very best exfoliating treatments around. It's a firm favourite amongst beauty editors and skincare experts alike, thanks to its ability to deliver glowing results almost instantaneously. Bravo, Sunday Riley. "This is a classic that still works well. When I put this on at night, my skin always looks refreshed the next day," says <strong>Sharmadean</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd5f6-c881-11f1-96eb-d35c2e811d55">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/good-genes-lactic-acid-treatment-UK200055225.html" data-model-name="Good Genes Lactic Acid Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qdrsnqN4A2SMKTHqKBjEgH.jpg" alt="Sunday Riley, Sunday Riley Good Genes Lactic Acid Treatment 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Sunday Riley</div>                                        <div class="featured__title">Good Genes Lactic Acid Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-cleanser"><span>Best Cleanser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="tfsbYDYMBVSBmu29LQmTDL" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2179" alt="Brittant Davy applying the Rocco cleanser to her skin" src="https://cdn.mos.cms.futurecdn.net/tfsbYDYMBVSBmu29LQmTDL-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>Rocco may have only launched this year, but it quickly made a glowing impression on our judges, who loved the gentle Soft Reset Foaming Cleanser, which effectively cleanses the day away and uplifts the spirits with its mood-boosting scents. Coupled with the colourful packaging, it became a total joy to use in our skincare routines. "The smell is so good, and this cleanser has a lovely foam. It effectively cleansed my full face of makeup," says <strong>Sharmadean</strong>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd678-c881-11f1-bf6c-27d2807e81fa">            <a href="https://www.boots.com/rocco-beauty-soft-reset-foaming-cleanser-120ml-4-05fl-oz-10394083" data-model-name="Soft Reset Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TCdNDjXRb3VKjg799Kc9wA.jpg" alt="ROCCO Beauty, Soft Reset Foaming Cleanser"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ROCCO Beauty</div>                                        <div class="featured__title">Soft Reset Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-facial-tan"><span>Best Facial Tan</span></h3><p>Bare by Vogue has a loyal following amongst our judges, but it was the Overnight Tan Mask that stood out for achieving the most effortless facial tan. "This is a great product for a lazy-girl tan," says <strong>Who What Wear UK graphic designer Emily Post</strong>. "The product feels like a nourishing moisturiser, and I woke up with a natural-looking, glowing tan. The bonus is that there’s no need to rinse it off, and no fake tan residue left on the pillow," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffd952-c881-11f1-844d-292a32e575a6">            <a href="https://www.boots.com/bare-by-vogue-overnight-tan-mask-50ml-10381298" data-model-name="Overnight Tan Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z659wdMxZfkChXBbKs45pc.jpg" alt="Bare by Vogue, Bare by Vogue Overnight Tan Mask 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bare by Vogue</div>                                        <div class="featured__title">Overnight Tan Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-serum"><span>Best Serum</span></h3><p>We tested hundreds of serums, but when it came to both results-driven effects <em>and</em> innovation, Medik8 Exo-PDRN Prismatic+ was the best. "Medik8 continues to impress me as one of the most innovative brands out there," says <strong>Grace</strong>. "This serum is a perfect example of that commitment to innovation: a formula that isn't just about the ingredients on the INCI list, but has been cleverly formulated to ensure that those ingredients actually get to where they need to be," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdbe6-c881-11f1-8119-c5144940f03d">            <a href="https://www.spacenk.com/uk/skincare/treatment/serums/exo-pdrn-prismatic-UK200064210.html" data-model-name="Exo-PDRN Prismatic+" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9ku5Ke24tQpuS8oqd6BnCF.jpg" alt="Medik8, Medik8 Exo-Pdrn Prismatic+"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Medik8</div>                                        <div class="featured__title">Exo-PDRN Prismatic+</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-night-product"><span>Best Night Product</span></h3><p>Tatcha is famed for its sensorial textures and luxurious formulas, and Indigo Overnight Repair has earned a permanent spot as part of our nighttime skincare routines. "As an existing fan of Tatcha's Water Cream, I was excited to try a new moisturiser, and it didn't disappoint," says <strong>Who What Wear UK fashion editor </strong><a href="https://www.instagram.com/remyfarrell/?hl=en" target="_blank"><strong>Remy Farrell</strong></a>. "Thicker than the Water Cream and with a cooling and soothing feel, I woke up with my skin feeling more hydrated and softer than on previous days," she says.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdc86-c881-11f1-bf6a-2d53886d6809">            <a href="https://www.spacenk.com/uk/skincare/moisturisers/night-moisturiser/indigo-overnight-repair-UK200048877.html" data-model-name="Indigo Overnight Repair" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/th4NrePFBZ22KSxkvx2AGP.jpg" alt="Tatcha, Indigo Overnight Repair"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">Indigo Overnight Repair</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-targeted-skin-treatment"><span>Best Targeted Skin Treatment</span></h3><p>Another classic that we still rely upon is Mario Badescu Drying Lotion, which remains the best we've tried for speeding up the lifecycle of a stubborn spot. "This cult-classic spot treatment has never failed me—even when it comes to treating really stubborn cystic spots," says <strong>Grace</strong>. "As its name suggests, it works by drying out the spot, and whilst this means it isn't the gentlest of treatments, it works fast and well."</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdeac-c881-11f1-9f12-91db2865d255">            <a href="https://www.boots.com/mario-badescu-drying-lotion-29ml-10353719" data-model-name="Drying Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Husbwo2Sp6eUR9NyLPWTxf.jpg" alt="Mario Badescu, Drying Lotion"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mario Badescu</div>                                        <div class="featured__title">Drying Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-balm-cleanser"><span>Best Balm Cleanser</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1707px;"><p class="vanilla-image-block" style="padding-top:149.97%;"><img id="sBFbnjhaPvkZg3FobQDgRd" name="WWW_AWARDS_JUDGES_STILLS _WWW_AWARDS_JUDGES_STILLS _2019" alt="Grace Lindsay applying The Inkey List Oat Balm Cleanser next to a marble sink" src="https://cdn.mos.cms.futurecdn.net/sBFbnjhaPvkZg3FobQDgRd-1920-80.jpg" mos="" align="middle" fullscreen="" width="1707" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Photo: Rebecca Munroe)</span></figcaption></figure><p>No matter how stubborn the makeup, it's no match for The Inkey List's Oat Cleansing Balm. With its sumptuous yet gentle texture, it effortlessly melts away makeup and leaves skin gently cleansed and comfortable. It's an iconic product for a reason. "This has a lovely texture, and the packaging is ideal for this type of product. It really impressed me," says <strong>fashion and beauty content creator and founder of Byfrow, </strong><a href="https://www.instagram.com/victoria/?hl=en" target="_blank"><strong>Victoria Magrath</strong></a>.</p><h4 class="article-body__section" id="section-shop-the-winner"><span>Shop the Winner</span></h4>        <div class="featured_product_block featured_block_standard" data-id="05ffdd9e-c881-11f1-b832-89fb04537a39">            <a href="https://www.lookfantastic.com/p/the-inkey-list-oat-balm-cleanser-150ml/17748683/" data-model-name="List Oat Balm Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:141.44%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/WGADLUNYu8H7faHywfhX5V.jpg" alt="The Inkey List Oat Balm Cleanser 150ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>The Inkey List</div>                                        <div class="featured__title">List Oat Balm Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-advanced-facial"><span>Best Advanced Facial</span></h3><p>The Keren Bartov Method is one of London's most acclaimed results-driven facials, which can be personalised to address a whole range of skin concerns. "This facial was incredible. The stunning clinic has so many machines with cutting-edge technology to help with a range of skincare concerns," says <strong>Who What Wear UK deputy beauty editor, </strong><a href="https://www.instagram.com/gracelindsay__/?hl=en" target="_blank"><strong>Grace Lindsay</strong></a>. </p><p>"After my consultation, my skin was cleansed and prepped with a facial massage before photos were taken to track progress. Then five different machines were used, including laser, radiofrequency, ultrasound and more.  If you have skincare concerns such as acne or pigmentation, I can see this facial making a huge difference, and I am yet to try anything like it," she says.</p>
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                                                            <title><![CDATA[ LED Masks Are Typically a One-and-Done Buy, But Here's Why You Should Trade Yours for CurrentBody's Latest ]]></title>
                                                                                                <dc:content><![CDATA[ <p>I've tested dozens of <a href="https://www.whowhatwear.com/best-led-face-masks" target="_blank">LED masks</a> at this point in my career, and still, whenever someone asks me which one is worth the investment, I answer with the following: <em>The best LED mask is the one you'll actually use consistently. </em>At the end of the day, a device can have all the fancy bells and whistles, but if you aren't inspired to actually use it on a regular basis, you're basically throwing money out the window. Hence I don't typically <em>ooh </em>and <em>aah </em>over buzzy new features. Consistency trumps novelty every time IMO.  </p><p>But if there's one mask to truly freak out over, it's <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">CurrentBody's Series 3 launch</a>. Easily the smartest mask I've ever seen, it offers six different colors with a "paint by numbers" design for a 100% customizable treatment. It takes a <em>very </em>special product to impress me given how pricey LED masks tend to be, and after testing this one for 35 days, I'm confident that it's one of the best ones you can buy. Below, find my in-depth review and why I've been recommending it to everyone I know ahead of holiday-gifting mania. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XBWaY7fwzr9CiVGH7eYMkP" name="IMG_9274" alt="Jamie Chevron testing the Currentbody Series 3 Mask" src="https://cdn.mos.cms.futurecdn.net/XBWaY7fwzr9CiVGH7eYMkP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-does-the-currentbody-series-3-mask-do"><span>What Does the CurrentBody Series 3 Mask Do?</span></h2><p>The <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">CurrentBody Series 3 Mask</a> is the latest and greatest version of the brand's FDA-approved LED face devices with six different wavelengths (red, near-infrared, deep near-infrared, blue, yellow, and green) and 750 Veritace bulbs. What is Veritace, you ask? Well, it's difficult to mass-produce LED devices at the exact same wavelength. LED masks are like snowflakes, in a way; no two products emit the exact same amount of light, and even the tiniest discrepancy can impact your skin's results. To ensure accuracy across devices, CurrentBody individually tests each device to ensure it's up to snuff. In fact, each box comes with its own Veritace certification card you can use to see its full manufacturing testing and history. Apologies for the quick tangent, but I do think it's important to know, first and foremost, that CurrentBody refuses to skimp on clinical efficacy and quality. Its devices are pricey, but you get what you pay for—top-tier technology. </p>        <div class="featured_product_block featured_block_standard" data-id="fb3bc5f0-cc02-11f1-932c-3b2ba6b94142">            <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" data-model-name="LED Red Light Therapy Face Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i4MZxy2gjaohiaT4BjkCnf.png" alt="Led Red Light Therapy Face Mask: Series 3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>But back to the <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">Series 3 Mask</a> itself. The coolest aspect (in my opinion) is that the mask allows you to fully customize your LED treatment—not just which color you prefer (i.e., red or blue) but exactly <em>where </em>you want each bulb to hit depending on your skin goals. The mask comes with preset, 10-minute treatments, which I've listed below for easy reference.</p><h3 class="article-body__section" id="section-advanced-anti-aging"><span>Advanced Anti-Aging</span></h3><ul><li><strong>Wavelengths: </strong>Red (633nm), Near-Infrared (830nm), Deep Near-Infrared (1072nm)</li><li><strong>Benefits:</strong> Boosts collagen, smooths fine lines</li></ul><h3 class="article-body__section" id="section-advanced-clearing"><span>Advanced Clearing</span></h3><ul><li><strong>Wavelengths:</strong> Blue (415nm), Red (633nm), Near-Infrared (830nm)</li><li><strong>Benefits: </strong>Kills acne-causing bacteria, calms redness, and balances oil production</li></ul><h3 class="article-body__section" id="section-complexion-corrector"><span>Complexion Corrector</span></h3><ul><li><strong>Wavelengths: </strong>Yellow (590nm), Near-Infrared (830nm)</li><li><strong>Benefits: </strong>Reduces redness and pigmentation</li></ul><h3 class="article-body__section" id="section-balance-brighten"><span>Balance & Brighten</span></h3><ul><li><strong>Wavelengths: </strong>Green (532nm), Near-Infrared (830nm)</li><li><strong>Benefits:</strong> Evens skin tone and fades discoloration.</li></ul><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/ocPZvkvwik3B9cB2ZSfaF3/IMG_9273.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/ocPZvkvwik3B9cB2ZSfaF3/IMG_9273.mp4"></video></div><p>If you don't fancy these available options, you can create your own treatment—yes, really. Using the <a href="https://apps.apple.com/hu/app/currentbody/id6768635416" target="_blank">CurrentBody app</a>, you can select the wavelength you prefer (red, near-infrared, deep near-infrared, blue, green, yellow) and place it wherever you please. Dealing with breakouts on your chin? Sprinkle some blue light on the area. Struggling with redness on your cheeks? Add yellow light. It's essentially paint by numbers for LED light therapy, Emily Buckwell, CurrentBody's associate director of communications, tells me during a brand presentation. </p><p>Oh, and if you're worried about overdoing it (because, let's face it, we're not all biomedical engineers here), rest assured that once you pick and choose your wavelengths, the device automatically calculates the optimal dose for your skin. This means if you choose to treat your skin to all six wavelengths, the device will dial down the output so you don't overwhelm your skin. On the flip side, if you choose to focus on one wavelength (say, red or green), it will dose the light higher to stimulate its clinically backed benefits.  </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/GrDsHCJJsbDx7BSbxgXZDB/ScreenRecording_10-14-2026%2009-45-37_1.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/GrDsHCJJsbDx7BSbxgXZDB/ScreenRecording_10-14-2026%2009-45-37_1.mp4"></video></div><h2 class="article-body__section" id="section-what-are-the-benefits"><span>What Are the Benefits?</span></h2><ul><li><strong>Red Light: </strong>"Red light has been shown to reduce inflammation in the skin and to stimulate fibroblasts to produce collagen, which can reduce and prevent wrinkles and can improve skin texture," board-certified cosmetic dermatologist<a href="https://www.laserskinsurgery.com/meet-the-doctors/dr-blair-murphy-rose/" target="_blank"><u> Blair Murphy-Rose, MD, FAAD</u></a>, previously told Who What Wear <a href="https://www.whowhatwear.com/best-led-face-masks" target="_blank"><u>about the technology</u></a>. It's often thought of as the "anti-aging" wavelength given its ability to stimulate collagen production and smooth fine lines.</li><li><strong>Near-Infrared Light: </strong>While it's invisible to the naked eye, near-infrared light penetrates deeper into the skin to reduce inflammation and enhance firmness.</li><li><strong>Deep Near-Infrared Light: </strong>Deep near-infrared light, as its name suggests, penetrates even <em>deeper </em>into the skin's surface to target aging concerns, like fine lines and wrinkles. In fact, CurrentBody conducted an <a href="https://cdn.shopify.com/s/files/1/3097/7858/files/Series_2_SGS_Report_Veritace_LED.pdf?v=1771583471" target="_blank"><u>independent study</u></a> on 32 women aged 30 to 45 and found a 37.1% reduction in wrinkles within eight weeks.</li><li><strong>Blue Light: </strong>Blue LED light is commonly referred to as the "acne" light, as it's known for killing breakout-causing bacteria. It can also help fade lingering spots. Although, new research is showing that overdoing blue light can result in hyperpigmentation for some. As a result, CurrentBody is careful about the dosage of blue light, sticking to a 415nm wavelength.</li><li><strong>Yellow Light: </strong>Yellow light is lauded for soothing redness (think rosacea) and inflammation, and CurrentBody's technology has been shown to reduce signs of aggravation by 8.6%.</li><li><strong>Green Light: </strong>Green light is a godsend for hyperpigmentation, but it's also been shown to reduce inflammation, improve collagen, and enhance retinoic acid benefits (so you'll get more out of your<a href="https://www.whowhatwear.com/best-retinol-serums" target="_blank"> <u>retinol</u></a>). It's severely underhyped, <a href="https://www.whowhatwear.com/beauty/skin/ellen-marmur-derm-beauty-favorites" target="_blank"><u>derms say</u></a>, but it's finally starting to earn more recognition in at-home devices.</li></ul><h2 class="article-body__section" id="section-how-does-the-new-mask-compare-to-series-2"><span>How Does the New Mask Compare to Series 2? </span></h2><p>CurrentBody continuously upgrades its LED devices based on the latest science and technology. For example, Series 1 featured 132 LED bulbs and two wavelengths (red and near-infrared), while <a href="https://www.whowhatwear.com/beauty/skin/currentbody-led-mask-review" target="_blank">Series 2</a> increased the bulb count to 236, added another wavelength (deep near-infrared) to the mix, and introduced a contoured silicone shape with more secure straps to optimize comfort. The new <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">Series 3 version </a>maintains that same shape and design (no edits needed—the brand really nailed it the second time around), but it boasts <em>even more </em>bulbs (750!) and three extra LED wavelengths: blue, green, and yellow. The controller also now has a touch-screen display, which allows you to scroll through the treatment menu and follow along with a countdown timer. </p><div ><table><caption>Currentbody Series 2 vs. Series 3</caption><thead><tr><th class="firstcol " ><p>Model</p></th><th  ><p>Series 2</p></th><th  ><p>Series 3</p></th></tr></thead><tbody><tr><td class="firstcol " ><p><strong>LED Bulbs</strong></p></td><td  ><p>236</p></td><td  ><p>750</p></td></tr><tr><td class="firstcol " ><p><strong>Wavelengths</strong></p></td><td  ><p>Red, near-infrared, deep near-infrared</p></td><td  ><p>Red, near-infrared, deep near-infrared, blue, yellow, green</p></td></tr><tr><td class="firstcol " ><p><strong>Presets</strong></p></td><td  ><p>1</p></td><td  ><p>4</p></td></tr><tr><td class="firstcol " ><p><strong>Controller</strong></p></td><td  ><p>Clip-on</p></td><td  ><p>Touch-screen display</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="nKmuYBbhBNhMwaa4KYZdvP" name="IMG_9289" alt="Jamie Chevron testing the Currentbody Series 3 Mask" src="https://cdn.mos.cms.futurecdn.net/nKmuYBbhBNhMwaa4KYZdvP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-my-testing-experience-and-review"><span>My Testing Experience and Review </span></h2><p>I received my <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">Series 3 Mask</a> in mid-September and have been testing it three nights a week for the past five weeks—a total of 15 treatments so far—and I have no plans to replace it any time soon. I genuinely look forward to each session, partly because the touch-screen remote and app make it feel like I'm playing some sort of skincare video game. (Fine, I'm easily amused.) But the experience is also just so <em>cool</em>.<em> </em>I've tried the preset treatments (Balance & Brighten is my favorite) and created my own code, and I have to say the latter is what really makes the device worth the splurge. I have combination skin that's oily on my T-zone and dry and sensitive everywhere else, so I love the fact that I can target every one of my woes simultaneously. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/mKLs6tQyjYp5uecxJETxYc/IMG_9294.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/mKLs6tQyjYp5uecxJETxYc/IMG_9294.mp4"></video></div><p>See, I mostly struggle with hormonal breakouts on my chin, so I decided to add some blue light there to mitigate those spots. My cheeks are where I have some sun-induced inflammation and dark spots, however, so I sprinkled some green light there, and then I added red light everywhere else to address the fine etchings on my forehead and around my eyes. It really did feel like a digital version of paint by numbers, but after naming it (JC Treatment) and sending it to my device, I don't even need the app to start my customized session. It's now saved to my mask's remote, so I can just tap and go. What's truly neat is that each customized plan also comes with its own code, so I can share it with friends (or readers!) who want to benefit from the same exact treatment. For those who want to copy and paste my exact layout, find my code below. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/YKYg6C3g5m42QMYJ8rLRh/ScreenRecording_10-14-2026%2009-46-46_1%20(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/YKYg6C3g5m42QMYJ8rLRh/ScreenRecording_10-14-2026%2009-46-46_1%20(1).mp4"></video></div><p>The only callout I have is that I don't normally <em>love</em> when an LED mask sits flush against my skin, as the proximity to the skin's natural oils means that it needs to be cleaned way more regularly. I typically gravitate toward hard-shell options over silicone formats (purely a personal preference), but the CurrentBody technology is simply way too good to pass up here. I can live with wiping down my device more frequently—a small price to pay for the bounty of skin benefits. </p><h2 class="article-body__section" id="section-can-you-use-the-currentbody-series-3-mask-every-day"><span>Can You Use the CurrentBody Series 3 Mask Every Day? </span></h2><p>This may be surprising coming from a beauty editor who preaches "Consistency is key!" to anyone who will listen, but I'd actually advise against daily use. The brand recommends three to five 10-minute treatments per week for the best results, per the independently tested clinical data. Yes, you do need to be consistent with LED light therapy—if you let the mask collect dust, it simply won't work—but more sessions are not necessarily better when it comes to these high-tech wavelengths. The benefits actually sit on a bell curve, so overdoing it on the LED can actually lead to adverse effects, such as hyperpigmentation, redness, or sensitivity. Dosage can be different depending on the device you have (some say it's fine to use every single day), but for CurrentBody, three to five treatments per week is all you need to reap the benefits. Trust the science. </p><h2 class="article-body__section" id="section-is-the-currentbody-series-3-mask-worth-it"><span>Is the CurrentBody Series 3 Mask Worth It?</span></h2><p><a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">CurrentBody's Series 3 Mask</a> is definitely on the pricey side at $570, but I'd say the fully customizable treatments make it 100% worth the splurge. No other option allows you to pick and choose which wavelength you want and where you want it, making your session completely unique to you and your skin goals. <em>And </em>the lights are perfectly dosed, so you don't have to worry about whether different color combinations will cancel out on your skin. That's worth the money, in my opinion. </p><p>Of course, $570 is nothing to scoff at, but when you take a look at the category as a whole, that price tag does align with most FDA-cleared options (high-quality LED devices often fall within the $500-to-$600 bucket), despite CurrentBody boasting some of the most rigorously tested tools on the market. As I mentioned, each Series 3 Mask is individually tested during manufacturing to ensure optimal power and bulb accuracy. As a result, you can trust that your mask functions at peak capacity with the most effective dose based on the latest science—and at the end of the day, that assurance is priceless. </p>        <div class="featured_product_block featured_block_standard" data-id="fb3bc7f8-cc02-11f1-8755-7321729cde03">            <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" data-model-name="LED Red Light Therapy Face Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i4MZxy2gjaohiaT4BjkCnf.png" alt="Led Red Light Therapy Face Mask: Series 3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-shop-more-from-currentbody"><span>Shop More From CurrentBody </span></h2>        <div class="featured_product_block featured_block_standard" data-id="fb3bc866-cc02-11f1-8a2b-79cd85c63cf0">            <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask-series-2" data-model-name="LED Red Light Therapy Face Mask: Series 2" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iUBfkCR8d2Gkkc7nc8KTwm.png" alt="Currentbody Skin Led Red Light Therapy Face Mask: Series 2"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 2</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The Series 2 option is still available (for now) for $100 less, in case you're just looking for red light. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fb3bc8d4-cc02-11f1-bb7c-bb7152c0bafc">            <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-full-body-panel" data-model-name="LED Light Therapy Panel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NpkSogYJoowYrDNbnzmotm.png" alt="Currentbody Skin Led Light Therapy Panel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Light Therapy Panel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For those looking to treat a larger surface area, a <a href="https://www.whowhatwear.com/beauty/skin/red-light-panel-vs-mask" target="_blank">red light panel</a> may be better suited for you. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fb3bc942-cc02-11f1-ae71-bb8338616266">            <a href="https://www.currentbody.us/products/currentbody-skin-neck-and-dec-perfector" data-model-name="LED Neck & Décolletage Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JFR8YNa358L784Hgr5qpmm.png" alt="Led Neck & Décolletage Mask: Series 3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Neck & Décolletage Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You could also invest in the neck and décolletage version to treat additional areas simultaneously. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fb3bca1e-cc02-11f1-b92c-3d3944089a6f">            <a href="https://www.currentbody.us/products/currentbody-skin-sauna-blanket" data-model-name="Infrared Sauna Blanket" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7iHiyJSPuz4xEdbWf7z3GS.jpg" alt="Currentbody, Infrared Sauna Blanket"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">Infrared Sauna Blanket</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A <a href="https://www.whowhatwear.com/sauna-blanket-benefit" target="_blank">sauna blanket</a> is also a sound investment for pain relief, muscle soreness, and addressing overall inflammation. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/current-body-series-3-mask-review</link>
                                                                            <description>
                            <![CDATA[ I'm confident it's one of the best you can buy. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Collage of Jamie Chevron testing the Currentbody Series 3 mask]]></media:description>                                                            <media:text><![CDATA[Collage of Jamie Chevron testing the Currentbody Series 3 mask]]></media:text>
                                <media:title type="plain"><![CDATA[Collage of Jamie Chevron testing the Currentbody Series 3 mask]]></media:title>
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                                <p>I've tested dozens of <a href="https://www.whowhatwear.com/best-led-face-masks" target="_blank">LED masks</a> at this point in my career, and still, whenever someone asks me which one is worth the investment, I answer with the following: <em>The best LED mask is the one you'll actually use consistently. </em>At the end of the day, a device can have all the fancy bells and whistles, but if you aren't inspired to actually use it on a regular basis, you're basically throwing money out the window. Hence I don't typically <em>ooh </em>and <em>aah </em>over buzzy new features. Consistency trumps novelty every time IMO.  </p><p>But if there's one mask to truly freak out over, it's <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">CurrentBody's Series 3 launch</a>. Easily the smartest mask I've ever seen, it offers six different colors with a "paint by numbers" design for a 100% customizable treatment. It takes a <em>very </em>special product to impress me given how pricey LED masks tend to be, and after testing this one for 35 days, I'm confident that it's one of the best ones you can buy. Below, find my in-depth review and why I've been recommending it to everyone I know ahead of holiday-gifting mania. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="XBWaY7fwzr9CiVGH7eYMkP" name="IMG_9274" alt="Jamie Chevron testing the Currentbody Series 3 Mask" src="https://cdn.mos.cms.futurecdn.net/XBWaY7fwzr9CiVGH7eYMkP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-does-the-currentbody-series-3-mask-do"><span>What Does the CurrentBody Series 3 Mask Do?</span></h2><p>The <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">CurrentBody Series 3 Mask</a> is the latest and greatest version of the brand's FDA-approved LED face devices with six different wavelengths (red, near-infrared, deep near-infrared, blue, yellow, and green) and 750 Veritace bulbs. What is Veritace, you ask? Well, it's difficult to mass-produce LED devices at the exact same wavelength. LED masks are like snowflakes, in a way; no two products emit the exact same amount of light, and even the tiniest discrepancy can impact your skin's results. To ensure accuracy across devices, CurrentBody individually tests each device to ensure it's up to snuff. In fact, each box comes with its own Veritace certification card you can use to see its full manufacturing testing and history. Apologies for the quick tangent, but I do think it's important to know, first and foremost, that CurrentBody refuses to skimp on clinical efficacy and quality. Its devices are pricey, but you get what you pay for—top-tier technology. </p>        <div class="featured_product_block featured_block_standard" data-id="fb3bc5f0-cc02-11f1-932c-3b2ba6b94142">            <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" data-model-name="LED Red Light Therapy Face Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i4MZxy2gjaohiaT4BjkCnf.png" alt="Led Red Light Therapy Face Mask: Series 3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>But back to the <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">Series 3 Mask</a> itself. The coolest aspect (in my opinion) is that the mask allows you to fully customize your LED treatment—not just which color you prefer (i.e., red or blue) but exactly <em>where </em>you want each bulb to hit depending on your skin goals. The mask comes with preset, 10-minute treatments, which I've listed below for easy reference.</p><h3 class="article-body__section" id="section-advanced-anti-aging"><span>Advanced Anti-Aging</span></h3><ul><li><strong>Wavelengths: </strong>Red (633nm), Near-Infrared (830nm), Deep Near-Infrared (1072nm)</li><li><strong>Benefits:</strong> Boosts collagen, smooths fine lines</li></ul><h3 class="article-body__section" id="section-advanced-clearing"><span>Advanced Clearing</span></h3><ul><li><strong>Wavelengths:</strong> Blue (415nm), Red (633nm), Near-Infrared (830nm)</li><li><strong>Benefits: </strong>Kills acne-causing bacteria, calms redness, and balances oil production</li></ul><h3 class="article-body__section" id="section-complexion-corrector"><span>Complexion Corrector</span></h3><ul><li><strong>Wavelengths: </strong>Yellow (590nm), Near-Infrared (830nm)</li><li><strong>Benefits: </strong>Reduces redness and pigmentation</li></ul><h3 class="article-body__section" id="section-balance-brighten"><span>Balance & Brighten</span></h3><ul><li><strong>Wavelengths: </strong>Green (532nm), Near-Infrared (830nm)</li><li><strong>Benefits:</strong> Evens skin tone and fades discoloration.</li></ul><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/ocPZvkvwik3B9cB2ZSfaF3/IMG_9273.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/ocPZvkvwik3B9cB2ZSfaF3/IMG_9273.mp4"></video></div><p>If you don't fancy these available options, you can create your own treatment—yes, really. Using the <a href="https://apps.apple.com/hu/app/currentbody/id6768635416" target="_blank">CurrentBody app</a>, you can select the wavelength you prefer (red, near-infrared, deep near-infrared, blue, green, yellow) and place it wherever you please. Dealing with breakouts on your chin? Sprinkle some blue light on the area. Struggling with redness on your cheeks? Add yellow light. It's essentially paint by numbers for LED light therapy, Emily Buckwell, CurrentBody's associate director of communications, tells me during a brand presentation. </p><p>Oh, and if you're worried about overdoing it (because, let's face it, we're not all biomedical engineers here), rest assured that once you pick and choose your wavelengths, the device automatically calculates the optimal dose for your skin. This means if you choose to treat your skin to all six wavelengths, the device will dial down the output so you don't overwhelm your skin. On the flip side, if you choose to focus on one wavelength (say, red or green), it will dose the light higher to stimulate its clinically backed benefits.  </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/GrDsHCJJsbDx7BSbxgXZDB/ScreenRecording_10-14-2026%2009-45-37_1.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/GrDsHCJJsbDx7BSbxgXZDB/ScreenRecording_10-14-2026%2009-45-37_1.mp4"></video></div><h2 class="article-body__section" id="section-what-are-the-benefits"><span>What Are the Benefits?</span></h2><ul><li><strong>Red Light: </strong>"Red light has been shown to reduce inflammation in the skin and to stimulate fibroblasts to produce collagen, which can reduce and prevent wrinkles and can improve skin texture," board-certified cosmetic dermatologist<a href="https://www.laserskinsurgery.com/meet-the-doctors/dr-blair-murphy-rose/" target="_blank"><u> Blair Murphy-Rose, MD, FAAD</u></a>, previously told Who What Wear <a href="https://www.whowhatwear.com/best-led-face-masks" target="_blank"><u>about the technology</u></a>. It's often thought of as the "anti-aging" wavelength given its ability to stimulate collagen production and smooth fine lines.</li><li><strong>Near-Infrared Light: </strong>While it's invisible to the naked eye, near-infrared light penetrates deeper into the skin to reduce inflammation and enhance firmness.</li><li><strong>Deep Near-Infrared Light: </strong>Deep near-infrared light, as its name suggests, penetrates even <em>deeper </em>into the skin's surface to target aging concerns, like fine lines and wrinkles. In fact, CurrentBody conducted an <a href="https://cdn.shopify.com/s/files/1/3097/7858/files/Series_2_SGS_Report_Veritace_LED.pdf?v=1771583471" target="_blank"><u>independent study</u></a> on 32 women aged 30 to 45 and found a 37.1% reduction in wrinkles within eight weeks.</li><li><strong>Blue Light: </strong>Blue LED light is commonly referred to as the "acne" light, as it's known for killing breakout-causing bacteria. It can also help fade lingering spots. Although, new research is showing that overdoing blue light can result in hyperpigmentation for some. As a result, CurrentBody is careful about the dosage of blue light, sticking to a 415nm wavelength.</li><li><strong>Yellow Light: </strong>Yellow light is lauded for soothing redness (think rosacea) and inflammation, and CurrentBody's technology has been shown to reduce signs of aggravation by 8.6%.</li><li><strong>Green Light: </strong>Green light is a godsend for hyperpigmentation, but it's also been shown to reduce inflammation, improve collagen, and enhance retinoic acid benefits (so you'll get more out of your<a href="https://www.whowhatwear.com/best-retinol-serums" target="_blank"> <u>retinol</u></a>). It's severely underhyped, <a href="https://www.whowhatwear.com/beauty/skin/ellen-marmur-derm-beauty-favorites" target="_blank"><u>derms say</u></a>, but it's finally starting to earn more recognition in at-home devices.</li></ul><h2 class="article-body__section" id="section-how-does-the-new-mask-compare-to-series-2"><span>How Does the New Mask Compare to Series 2? </span></h2><p>CurrentBody continuously upgrades its LED devices based on the latest science and technology. For example, Series 1 featured 132 LED bulbs and two wavelengths (red and near-infrared), while <a href="https://www.whowhatwear.com/beauty/skin/currentbody-led-mask-review" target="_blank">Series 2</a> increased the bulb count to 236, added another wavelength (deep near-infrared) to the mix, and introduced a contoured silicone shape with more secure straps to optimize comfort. The new <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">Series 3 version </a>maintains that same shape and design (no edits needed—the brand really nailed it the second time around), but it boasts <em>even more </em>bulbs (750!) and three extra LED wavelengths: blue, green, and yellow. The controller also now has a touch-screen display, which allows you to scroll through the treatment menu and follow along with a countdown timer. </p><div ><table><caption>Currentbody Series 2 vs. Series 3</caption><thead><tr><th class="firstcol " ><p>Model</p></th><th  ><p>Series 2</p></th><th  ><p>Series 3</p></th></tr></thead><tbody><tr><td class="firstcol " ><p><strong>LED Bulbs</strong></p></td><td  ><p>236</p></td><td  ><p>750</p></td></tr><tr><td class="firstcol " ><p><strong>Wavelengths</strong></p></td><td  ><p>Red, near-infrared, deep near-infrared</p></td><td  ><p>Red, near-infrared, deep near-infrared, blue, yellow, green</p></td></tr><tr><td class="firstcol " ><p><strong>Presets</strong></p></td><td  ><p>1</p></td><td  ><p>4</p></td></tr><tr><td class="firstcol " ><p><strong>Controller</strong></p></td><td  ><p>Clip-on</p></td><td  ><p>Touch-screen display</p></td></tr></tbody></table></div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="nKmuYBbhBNhMwaa4KYZdvP" name="IMG_9289" alt="Jamie Chevron testing the Currentbody Series 3 Mask" src="https://cdn.mos.cms.futurecdn.net/nKmuYBbhBNhMwaa4KYZdvP-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-my-testing-experience-and-review"><span>My Testing Experience and Review </span></h2><p>I received my <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">Series 3 Mask</a> in mid-September and have been testing it three nights a week for the past five weeks—a total of 15 treatments so far—and I have no plans to replace it any time soon. I genuinely look forward to each session, partly because the touch-screen remote and app make it feel like I'm playing some sort of skincare video game. (Fine, I'm easily amused.) But the experience is also just so <em>cool</em>.<em> </em>I've tried the preset treatments (Balance & Brighten is my favorite) and created my own code, and I have to say the latter is what really makes the device worth the splurge. I have combination skin that's oily on my T-zone and dry and sensitive everywhere else, so I love the fact that I can target every one of my woes simultaneously. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/mKLs6tQyjYp5uecxJETxYc/IMG_9294.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/mKLs6tQyjYp5uecxJETxYc/IMG_9294.mp4"></video></div><p>See, I mostly struggle with hormonal breakouts on my chin, so I decided to add some blue light there to mitigate those spots. My cheeks are where I have some sun-induced inflammation and dark spots, however, so I sprinkled some green light there, and then I added red light everywhere else to address the fine etchings on my forehead and around my eyes. It really did feel like a digital version of paint by numbers, but after naming it (JC Treatment) and sending it to my device, I don't even need the app to start my customized session. It's now saved to my mask's remote, so I can just tap and go. What's truly neat is that each customized plan also comes with its own code, so I can share it with friends (or readers!) who want to benefit from the same exact treatment. For those who want to copy and paste my exact layout, find my code below. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/YKYg6C3g5m42QMYJ8rLRh/ScreenRecording_10-14-2026%2009-46-46_1%20(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/YKYg6C3g5m42QMYJ8rLRh/ScreenRecording_10-14-2026%2009-46-46_1%20(1).mp4"></video></div><p>The only callout I have is that I don't normally <em>love</em> when an LED mask sits flush against my skin, as the proximity to the skin's natural oils means that it needs to be cleaned way more regularly. I typically gravitate toward hard-shell options over silicone formats (purely a personal preference), but the CurrentBody technology is simply way too good to pass up here. I can live with wiping down my device more frequently—a small price to pay for the bounty of skin benefits. </p><h2 class="article-body__section" id="section-can-you-use-the-currentbody-series-3-mask-every-day"><span>Can You Use the CurrentBody Series 3 Mask Every Day? </span></h2><p>This may be surprising coming from a beauty editor who preaches "Consistency is key!" to anyone who will listen, but I'd actually advise against daily use. The brand recommends three to five 10-minute treatments per week for the best results, per the independently tested clinical data. Yes, you do need to be consistent with LED light therapy—if you let the mask collect dust, it simply won't work—but more sessions are not necessarily better when it comes to these high-tech wavelengths. The benefits actually sit on a bell curve, so overdoing it on the LED can actually lead to adverse effects, such as hyperpigmentation, redness, or sensitivity. Dosage can be different depending on the device you have (some say it's fine to use every single day), but for CurrentBody, three to five treatments per week is all you need to reap the benefits. Trust the science. </p><h2 class="article-body__section" id="section-is-the-currentbody-series-3-mask-worth-it"><span>Is the CurrentBody Series 3 Mask Worth It?</span></h2><p><a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" target="_blank">CurrentBody's Series 3 Mask</a> is definitely on the pricey side at $570, but I'd say the fully customizable treatments make it 100% worth the splurge. No other option allows you to pick and choose which wavelength you want and where you want it, making your session completely unique to you and your skin goals. <em>And </em>the lights are perfectly dosed, so you don't have to worry about whether different color combinations will cancel out on your skin. That's worth the money, in my opinion. </p><p>Of course, $570 is nothing to scoff at, but when you take a look at the category as a whole, that price tag does align with most FDA-cleared options (high-quality LED devices often fall within the $500-to-$600 bucket), despite CurrentBody boasting some of the most rigorously tested tools on the market. As I mentioned, each Series 3 Mask is individually tested during manufacturing to ensure optimal power and bulb accuracy. As a result, you can trust that your mask functions at peak capacity with the most effective dose based on the latest science—and at the end of the day, that assurance is priceless. </p>        <div class="featured_product_block featured_block_standard" data-id="fb3bc7f8-cc02-11f1-8755-7321729cde03">            <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask" data-model-name="LED Red Light Therapy Face Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/i4MZxy2gjaohiaT4BjkCnf.png" alt="Led Red Light Therapy Face Mask: Series 3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-shop-more-from-currentbody"><span>Shop More From CurrentBody </span></h2>        <div class="featured_product_block featured_block_standard" data-id="fb3bc866-cc02-11f1-8a2b-79cd85c63cf0">            <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-mask-series-2" data-model-name="LED Red Light Therapy Face Mask: Series 2" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iUBfkCR8d2Gkkc7nc8KTwm.png" alt="Currentbody Skin Led Red Light Therapy Face Mask: Series 2"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Red Light Therapy Face Mask: Series 2</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The Series 2 option is still available (for now) for $100 less, in case you're just looking for red light. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fb3bc8d4-cc02-11f1-bb7c-bb7152c0bafc">            <a href="https://www.currentbody.us/products/currentbody-skin-led-light-therapy-full-body-panel" data-model-name="LED Light Therapy Panel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NpkSogYJoowYrDNbnzmotm.png" alt="Currentbody Skin Led Light Therapy Panel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Light Therapy Panel</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For those looking to treat a larger surface area, a <a href="https://www.whowhatwear.com/beauty/skin/red-light-panel-vs-mask" target="_blank">red light panel</a> may be better suited for you. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fb3bc942-cc02-11f1-ae71-bb8338616266">            <a href="https://www.currentbody.us/products/currentbody-skin-neck-and-dec-perfector" data-model-name="LED Neck & Décolletage Mask: Series 3" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JFR8YNa358L784Hgr5qpmm.png" alt="Led Neck & Décolletage Mask: Series 3"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">LED Neck & Décolletage Mask: Series 3</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You could also invest in the neck and décolletage version to treat additional areas simultaneously. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="fb3bca1e-cc02-11f1-b92c-3d3944089a6f">            <a href="https://www.currentbody.us/products/currentbody-skin-sauna-blanket" data-model-name="Infrared Sauna Blanket" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7iHiyJSPuz4xEdbWf7z3GS.jpg" alt="Currentbody, Infrared Sauna Blanket"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Currentbody</div>                                        <div class="featured__title">Infrared Sauna Blanket</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A <a href="https://www.whowhatwear.com/sauna-blanket-benefit" target="_blank">sauna blanket</a> is also a sound investment for pain relief, muscle soreness, and addressing overall inflammation. </p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ From Byredo to Dior, These Are the Luxury Beauty Advent Calendars Worth Splurging on This Season ]]></title>
                                                                                                <dc:content><![CDATA[ <p>There's something about a countdown that gives everyone a new lust for life. Whether said countdown is the planner on your desk littered with X's until your much-needed vacation or a boxy calendar filled with chocolates marking the days until December 25, there is nothing like a physical marker inching toward something exciting. Making this process exponentially better is an <a href="https://www.whowhatwear.com/beauty/beauty-advent-calendars-2026"><u>Advent calendar</u></a> filled with stunning beauty gifts, and we've found the most luxurious on the market in 2026.</p><p>Though you may have already spotted viral brands' calendars causing chatter online (hi, <a href="https://www.sephora.com/product/12-day-korean-skincare-lip-favorites-advent-calendar-P526139" target="_blank"><u>Laneige 12 Days of Wonder</u></a> and <a href="https://www.sephora.com/product/charlottes-hollywood-beauty-wonderland-advent-calendar-P526570" target="_blank"><u>Charlotte Tilbury's Hollywood Beauty Wonderland Advent Calendar</u></a>!), there is something enigmatic about the luxury beauty options that have been quietly released over the last few weeks. From <a href="https://www.dior.com/en_us/beauty/products/le-30-montaigne-dior-beauty-advent-calendar-holiday-gift-2026-edition-Y1000105.html" target="_blank"><u>Dior's spellbinding 24-piece set</u></a> to <a href="https://us.parfums-de-marly.com/products/countdown-calendar" target="_blank"><u>Parfums de Marly's curated calendar</u></a> of fine fragrances, there's a world of daily beauty surprises awaiting those with expensive taste. Below, I've rounded up the top luxury beauty Advent calendars that you're sure to spot on the vanities inside ritzy Upper East Side penthouses, the kitchen tables of sprawling Beverly Hills mansions, and the fireside tables of snowy Swiss Alps chalets. Keep reading to discover the 13 calendars that will become instant hits this holiday season.</p><h2 class="article-body__section" id="section-shop-the-13-best-luxury-beauty-advent-calendars-of-2026"><span>Shop the 13 Best Luxury Beauty Advent Calendars of 2026</span></h2><h3 class="article-body__section" id="section-best-overall-dior-le-30-montaigne-dior-beauty-advent-calendar"><span>Best Overall: Dior Le 30 Montaigne Dior Beauty Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007d9dc-ccb9-11f1-87a9-73eb11b7a48b">            <a href="https://www.dior.com/en_us/beauty/products/le-30-montaigne-dior-beauty-advent-calendar-holiday-gift-2026-edition-Y1000105.html" data-model-name="Le 30 Montaigne Dior Beauty Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.97%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cScia5TX3yMunNKjTM7sch.webp" alt="Dior Le 30 Montaigne Dior Beauty Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le 30 Montaigne Dior Beauty Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 24 | <strong>Categories:</strong> Fragrance, makeup, skincare, home | <strong>Available:</strong> Now </p><p>If you, too, have been entranced by Dior's boundless beauty over the last few seasons, then you'll be happy to know that the same playful luxury has been translated into the brand's 2026 Advent calendar. The box is emblematic of the iconic Dior star and inspired by the outdoor façade at <a href="https://www.galeriedior.com/en/30-avenue-montaigne" target="_blank"><u>Le 30 Montaigne</u></a> (where the brand was born in 1946), with whimsical swirls, stars, bows, rocking horses, and more scribbled in brilliant gold. Though it makes for a stunning piece of décor on its own (I recommend keeping it for future holiday displays), inside is where the real magic happens. Behind 24 glittering doors lie stunning makeup products, including the <a href="https://www.whowhatwear.com/best-lip-oils"><u>viral Dior Addict Lip Glow Oil</u></a>, coveted fragrance offerings, prestige skincare picks, and even a few ornaments and candles that lead you right up to Christmas Eve. But don't wait—this set is extremely limited and won't stay around long.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-value-bloomingdale-s-25-days-of-luxury-beauty-advent-calendar"><span>Best Value: Bloomingdale's 25 Days of Luxury Beauty Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007da4a-ccb9-11f1-a63d-254d0a27dcb8">            <a href="https://www.bloomingdales.com/shop/product/bloomingdales-25-days-of-luxury-beauty-advent-calendar-gift-set-1252-value-exclusive?ID=6293635" data-model-name="25 Days of Luxury Beauty Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pKZ2j2MQyShefDVjrR3m3a.webp" alt="25 Days of Luxury Beauty Advent Calendar Gift Set ($1,252 Value) - Exclusive"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bloomingdale's</div>                                        <div class="featured__title">25 Days of Luxury Beauty Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>$1252 | <strong>Days:</strong> 25 | <strong>Categories:</strong> Fragrance, makeup, skincare, hair | <strong>Available:</strong> Now </p><p>It's no secret that beauty Advent calendars come at lofty prices, but their true values typically surpass the final prices. There's no better example than this impressive collection from Bloomingdale's, which offers a full 25-day calendar that includes 27 customer-loved perfume, makeup, skincare, and hair products from so many luxury brands. Whether you're looking for a calendar that carries several of your favorite brands instead of limiting yourself to one or are simply looking for the best deal, Bloomingdale's 25 Days of Luxury is the one to nab.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-byredo-advent-calendar"><span>Best Fragrance: Byredo Advent Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dab8-ccb9-11f1-8f01-736cdae96eab">            <a href="https://www.byredo.com/us_en/p/holiday-advent-calendar" data-model-name="Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZSD9QpSc2m3W4SZ2hXQvrY.jpg" alt="Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 25 | <strong>Categories:</strong> Fragrance, bodycare, makeup, home | <strong>Available:</strong> Now </p><p>Fragrance lovers, behold your favorite Advent calendar to date. Byredo's 25-day-long interactive box offers hand cream, candles, body mist, shower gel, bite-sized perfumes, and more in an assortment of your favorite Byredo fragrances. Think Mojave Ghost, Bal D'Afrique, Rose of No Man's Land, Bibliothèque, and more, all in one chic place. Some doors hide Byredo lipsticks, sleek wick trimmers, sophisticated candles, mirrors, and more to assuage your beauty and home desires. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-sophisticated-scent-lovers-diptyque-advent-calendar-25-scented-treasures"><span>Best for Sophisticated-Scent Lovers: Diptyque Advent Calendar 25 Scented Treasures </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007db30-ccb9-11f1-9bb0-2941f2442620">            <a href="https://us.diptyqueparis.com/en-us/products/advent-calendar-25-scented-treasures-xm26advent" data-model-name="Advent Calendar 25 Scented Treasures" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:75.95%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ouuMYmhUP8DPCsXyVBHf5H.png" alt="Diptyque, Advent Calendar - 25 Scented Treasures"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Advent Calendar 25 Scented Treasures</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 25 | <strong>Categories:</strong> Fragrance, bodycare, home | <strong>Available:</strong> Now </p><p>There is truly something for everyone in this ultra-chic Advent calendar. In typical Diptyque fashion, this 25-day set is a treasure trove of sophisticated candles, covetable mini perfumes, and delectable body creams that your friends will want to swipe the next time they borrow from your purse. Each day presents iconic scents in various spray, solid, and cream iterations, including Do Son, Orphéon, and Philosykos, to name a few. Better yet, the stylish tool kit–inspired box is meant to be repurposed long after the daily treats have been unboxed, whether as a jewelry organizer, treasure chest, or future Advent calendar.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skincare-augustinus-bader-the-12-days-of-bader"><span>Best Skincare: Augustinus Bader The 12 Days of Bader </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007db9e-ccb9-11f1-9fa2-1bfb4c1d85c2">            <a href="https://augustinusbader.com/en-us/products/the-12-days-of-bader-26-na" data-model-name="The 12 Days of Bader" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2Lt4pdUSxYy8wy7XKZNGeZ.png" alt="The 12 Days of Bader"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The 12 Days of Bader</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 12 | <strong>Categories:</strong> Skincare, bodycare | <strong>Available:</strong> Now </p><p>Augustinus Bader has long made your favorite celebrities' favorite skincare products, but it's widely known that these products come at a lofty price point. Though the $660 tag on its 2026 Advent calendar may be enough to make you balk, I ask you to consider the $315 price on one full-sized bottle of The Rich Cream before judging this skincare-packed set too critically. Inside are 12 doors housing mini versions of its science-backed best sellers—from The Eye Patches to The Mineral Sunscreen and, of course, The Rich Cream. All of this for $660 doesn't seem too bad now, does it?</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skincare-runner-up-valmont-advent-calendar"><span>Best Skincare, Runner-Up: Valmont Advent Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dc0c-ccb9-11f1-bd53-cd399933a02e">            <a href="https://www.fwrd.com/product-valmont-advent-calendar/VMOF-WU29/" data-model-name="Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:124.97%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YEFMMkjGpscD9hEyzEukCd.jpg" alt="Valmont, Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valmont</div>                                        <div class="featured__title">Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Approx. $1300 | <strong>Days:</strong> 12 | <strong>Categories:</strong> Skincare, home | <strong>Available:</strong> Now </p><p>Another skincare calendar I can't get my mind off of is Valmont's bright pink coffret, which houses 12 travel-size versions of the brand's luxury Swiss skincare products. After first being introduced to the brand at The Carlyle spa on New York's Upper East Side, I've developed an infatuation with its high-performing formulas. Some of my favorites, like the Hydra3 Booster, Vital B Serum, and Vital 24 Hour Light Cream, are included in this set, along with the brand's beloved lotions and potions for mature skin. Plus, there's a small candle for extra holiday cheer. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-multi-category-dolce-gabbana-beauty-advent-calendar"><span>Best Multi-Category: Dolce & Gabbana Beauty Advent Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dc7a-ccb9-11f1-9838-f307d7435b55">            <a href="https://www.dolcegabbana.com/en-us/beauty/exclusive-set/dolceandgabbana-beauty-advent-calendar---VT03EOVT0009V000.html" data-model-name="Beauty Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:127.49%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/45Smu495pcc8EJAumSZ5qj.webp" alt="Dolce & Gabbana, Dolce&gabbana Beauty Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dolce & Gabbana</div>                                        <div class="featured__title">Beauty Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 24 | <strong>Categories:</strong> Makeup, skincare, fragrance | <strong>Available:</strong> Now </p><p>When it comes to designer Advent calendars, this is the best multi-category selection I've seen all year. <a href="https://www.whowhatwear.com/beauty/fragrance/irina-shayk-dolce-and-gabbana-your-devotion-interview">Dolce & Gabbana</a> hides some of its all-time favorites, including Light Blue Eau de Toilette and the Everfull XL Mascara, behind 24 golden doors—taking you right up to December 25. This set is perfect for the beauty lover who can't pick just one category.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-the-new-year-parfums-de-marly-countdown-calendar"><span>Best for the New Year: Parfums de Marly Countdown Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dce8-ccb9-11f1-b725-1b54902cedae">            <a href="https://us.parfums-de-marly.com/products/countdown-calendar" data-model-name="Countdown Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nexRYH7zdtChNuqzzoaP8Z.png" alt="Countdown Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Countdown Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 7 | <strong>Categories:</strong> Fragrance, bodycare | <strong>Available:</strong> Now </p><p>If you prefer the glitz and glamour of New Year's Eve to any sort of regular holiday, this is the countdown for you. Parfums de Marly's regal calendar is a true winter wonderland, complete with sparkling images of snow-capped mountains and multiple gifts stuffed inside its seven surprise doors as the clock winds down on 2026. Behind each door is a painfully chic (and likely viral) scent inside luxe velvet pouches and chic refillable travel cases, including travel-sized versions of Valaya Eau de Parfum and sumptuous Delina-scented shower gels. This one ensures that you'll arrive in 2027 showered in perfume compliments. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-weeklong-bulgari-eau-parfumee-countdown-calendar"><span>Best Weeklong: Bulgari Eau Parfumée Countdown Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dd56-ccb9-11f1-a897-f5a09dc17dd1">            <a href="https://www.nordstrom.com/s/bvlgari-eau-parfumee-calendar/9309083" data-model-name="Eau Parfumée Countdown Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pqwvc8ByPap8CTfYCTpTWY.jpg" alt="Eau Parfume Countdown Calendar $435 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BULGARI</div>                                        <div class="featured__title">Eau Parfumée Countdown Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>$435 | <strong>Days:</strong> 7 | <strong>Categories:</strong> Fragrance, home | <strong>Available:</strong> Now </p><p>In all fairness, a spendy 20-plus-day Advent calendar might be a bit much to commit to. Bulgari's Eau Parfumée Countdown Calendar is just a week long, making it a great option for high-value gifts without the exorbitant price tag. Perfect for perfume lovers, this set comes with seven offerings for a week's worth of goodies, including full-sized products (Eau Parfumeé Thé Blanc Body Lotion and Eau Parfumeé Thé Vert Eau de Cologne), plus travel sprays and a ceramic ornament. Whether your giftee begins this calendar at the top of December or toward the end, it's sure to complement their holiday season beautifully.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-investment-maison-francis-kurkdjian-countdown-calendar"><span>Best Investment: Maison Francis Kurkdjian Countdown Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007ddc4-ccb9-11f1-8384-cd71c89b8c77">            <a href="https://www.franciskurkdjian.com/us-en/p/the-countdown-calendar-limited-edition-RA64AP26.html" data-model-name="Countdown Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kmCavW6RNsnwEgcTEbxzmH.png" alt="Maison Francis Kurkdjian Countdown Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Francis Kurkdjian</div>                                        <div class="featured__title">Countdown Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 5 | <strong>Categories:</strong> Fragrance, home | <strong>Available:</strong> Now </p><p>I won't sugarcoat it: This Advent calendar is the most expensive luxury option I've seen yet. But when you consider the $360 price on a medium-sized bottle of Maison Francis Kurkdjian Baccarat Rouge 540 (yes, a mini is in here, plus 12 other gifts), this tall number is not so shocking. The splurge-worthy set is a true fragrance-head's dream, boasting several of the brand's legendary fragrances, such as Grand Soir and Gentle Fluidity, as well as a few in candle form. It all comes to a head with the final gift: Mon beau Sapin Pot-pourri, which can be poured right into the receptacle it's boxed in.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-viral-products-ysl-beauty-2026-holiday-advent-calendar"><span>Best Viral Products: YSL Beauty 2026 Holiday Advent Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007de32-ccb9-11f1-bae0-31481e121216">            <a href="https://www.yslbeautyus.com/new-now/gift-sets/ysl-2026-holiday-advent-calendar/WW-51579YSL.html" data-model-name="2026 Holiday Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TkABHKkq9hAZbrrRaqGMHc.webp" alt="YSL Beauty 2026 Holiday Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty </div>                                        <div class="featured__title">2026 Holiday Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>$645 | <strong>Days:</strong> 25 | <strong>Categories:</strong> Fragrance, makeup, skincare | <strong>Available:</strong> Now </p><p>If I had to pick a single designer beauty brand with the most viral power, it would likely be YSL. This is exactly why anyone who is chronically online will be ecstatic to hear about YSL Beauty's 2026 Advent calendar, filled with 24 days' worth of celebrity-loved and internet-viral makeup, skin, and fragrance products. Take, for example, the travel versions of Libre and Black Opium Eau de Parfums inside or the mini Lash Clash Mascara—perfect for holiday jet-setting and clutch for mid-party touch-ups. If I had to pick one Advent calendar to receive this year, it would be this one. Just don't tell the others.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-which-luxury-advent-calendar-has-the-best-value"><span>Which luxury Advent calendar has the best value?</span></h3>        <div class="featured_product_block featured_block_standard" data-id="2bdfb7e8-ccbc-11f1-b8cd-1be02602122b">            <a href="https://www.bloomingdales.com/shop/product/bloomingdales-25-days-of-luxury-beauty-advent-calendar-gift-set-1252-value-exclusive?ID=6293635" data-model-name="25 Days of Luxury Beauty Advent Calendar Gift Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zBEfyzThbd97nSi84XfFPn.webp" alt="25 Days of Luxury Beauty Advent Calendar Gift Set ($1,252 Value) - Exclusive"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bloomingdale's</div>                                        <div class="featured__title">25 Days of Luxury Beauty Advent Calendar Gift Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>If you're looking for an Advent calendar with serious value, do yourself a favor and nab <a href="https://www.bloomingdales.com/shop/product/bloomingdales-25-days-of-luxury-beauty-advent-calendar-gift-set-1252-value-exclusive?ID=6293635" target="_blank"><u>Bloomingdale's 25 Days of Luxury Beauty Advent Calendar</u></a> before it sells out. This lavish calendar covers the entire lead-up to Christmas Day, offers the widest variety of customer-loved products (even products from other Advent calendars on this list!) and includes every category. Seriously, there are options for fragrance, makeup, skincare, haircare, <em>and</em> home. Plus, it's only $20 more than our lowest-priced luxury find—the <a href="https://www.nordstrom.com/s/bvlgari-eau-parfumee-calendar/9309083" target="_blank"><u>Bulgari Eau Parfumée Countdown Calendar</u></a> ($330)—yet includes 20 more products from a much wider variety of brands and categories. I'm no mathematician, but Bloomingdale's offers the best deal by a landslide. </p><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/luxury-beauty-advent-calendars-2026</link>
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                            <![CDATA[ Swoon-worthy. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Byredo, Dolce &amp;amp; Gabbana]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of 2026 Advent calendars from Byredo and Dolce &amp; Gabbana.]]></media:description>                                                            <media:text><![CDATA[A collage of 2026 Advent calendars from Byredo and Dolce &amp; Gabbana.]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of 2026 Advent calendars from Byredo and Dolce &amp; Gabbana.]]></media:title>
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                                <p>There's something about a countdown that gives everyone a new lust for life. Whether said countdown is the planner on your desk littered with X's until your much-needed vacation or a boxy calendar filled with chocolates marking the days until December 25, there is nothing like a physical marker inching toward something exciting. Making this process exponentially better is an <a href="https://www.whowhatwear.com/beauty/beauty-advent-calendars-2026"><u>Advent calendar</u></a> filled with stunning beauty gifts, and we've found the most luxurious on the market in 2026.</p><p>Though you may have already spotted viral brands' calendars causing chatter online (hi, <a href="https://www.sephora.com/product/12-day-korean-skincare-lip-favorites-advent-calendar-P526139" target="_blank"><u>Laneige 12 Days of Wonder</u></a> and <a href="https://www.sephora.com/product/charlottes-hollywood-beauty-wonderland-advent-calendar-P526570" target="_blank"><u>Charlotte Tilbury's Hollywood Beauty Wonderland Advent Calendar</u></a>!), there is something enigmatic about the luxury beauty options that have been quietly released over the last few weeks. From <a href="https://www.dior.com/en_us/beauty/products/le-30-montaigne-dior-beauty-advent-calendar-holiday-gift-2026-edition-Y1000105.html" target="_blank"><u>Dior's spellbinding 24-piece set</u></a> to <a href="https://us.parfums-de-marly.com/products/countdown-calendar" target="_blank"><u>Parfums de Marly's curated calendar</u></a> of fine fragrances, there's a world of daily beauty surprises awaiting those with expensive taste. Below, I've rounded up the top luxury beauty Advent calendars that you're sure to spot on the vanities inside ritzy Upper East Side penthouses, the kitchen tables of sprawling Beverly Hills mansions, and the fireside tables of snowy Swiss Alps chalets. Keep reading to discover the 13 calendars that will become instant hits this holiday season.</p><h2 class="article-body__section" id="section-shop-the-13-best-luxury-beauty-advent-calendars-of-2026"><span>Shop the 13 Best Luxury Beauty Advent Calendars of 2026</span></h2><h3 class="article-body__section" id="section-best-overall-dior-le-30-montaigne-dior-beauty-advent-calendar"><span>Best Overall: Dior Le 30 Montaigne Dior Beauty Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007d9dc-ccb9-11f1-87a9-73eb11b7a48b">            <a href="https://www.dior.com/en_us/beauty/products/le-30-montaigne-dior-beauty-advent-calendar-holiday-gift-2026-edition-Y1000105.html" data-model-name="Le 30 Montaigne Dior Beauty Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:149.97%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cScia5TX3yMunNKjTM7sch.webp" alt="Dior Le 30 Montaigne Dior Beauty Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Le 30 Montaigne Dior Beauty Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 24 | <strong>Categories:</strong> Fragrance, makeup, skincare, home | <strong>Available:</strong> Now </p><p>If you, too, have been entranced by Dior's boundless beauty over the last few seasons, then you'll be happy to know that the same playful luxury has been translated into the brand's 2026 Advent calendar. The box is emblematic of the iconic Dior star and inspired by the outdoor façade at <a href="https://www.galeriedior.com/en/30-avenue-montaigne" target="_blank"><u>Le 30 Montaigne</u></a> (where the brand was born in 1946), with whimsical swirls, stars, bows, rocking horses, and more scribbled in brilliant gold. Though it makes for a stunning piece of décor on its own (I recommend keeping it for future holiday displays), inside is where the real magic happens. Behind 24 glittering doors lie stunning makeup products, including the <a href="https://www.whowhatwear.com/best-lip-oils"><u>viral Dior Addict Lip Glow Oil</u></a>, coveted fragrance offerings, prestige skincare picks, and even a few ornaments and candles that lead you right up to Christmas Eve. But don't wait—this set is extremely limited and won't stay around long.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-value-bloomingdale-s-25-days-of-luxury-beauty-advent-calendar"><span>Best Value: Bloomingdale's 25 Days of Luxury Beauty Advent Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007da4a-ccb9-11f1-a63d-254d0a27dcb8">            <a href="https://www.bloomingdales.com/shop/product/bloomingdales-25-days-of-luxury-beauty-advent-calendar-gift-set-1252-value-exclusive?ID=6293635" data-model-name="25 Days of Luxury Beauty Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pKZ2j2MQyShefDVjrR3m3a.webp" alt="25 Days of Luxury Beauty Advent Calendar Gift Set ($1,252 Value) - Exclusive"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bloomingdale's</div>                                        <div class="featured__title">25 Days of Luxury Beauty Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>$1252 | <strong>Days:</strong> 25 | <strong>Categories:</strong> Fragrance, makeup, skincare, hair | <strong>Available:</strong> Now </p><p>It's no secret that beauty Advent calendars come at lofty prices, but their true values typically surpass the final prices. There's no better example than this impressive collection from Bloomingdale's, which offers a full 25-day calendar that includes 27 customer-loved perfume, makeup, skincare, and hair products from so many luxury brands. Whether you're looking for a calendar that carries several of your favorite brands instead of limiting yourself to one or are simply looking for the best deal, Bloomingdale's 25 Days of Luxury is the one to nab.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-fragrance-byredo-advent-calendar"><span>Best Fragrance: Byredo Advent Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dab8-ccb9-11f1-8f01-736cdae96eab">            <a href="https://www.byredo.com/us_en/p/holiday-advent-calendar" data-model-name="Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZSD9QpSc2m3W4SZ2hXQvrY.jpg" alt="Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Byredo</div>                                        <div class="featured__title">Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 25 | <strong>Categories:</strong> Fragrance, bodycare, makeup, home | <strong>Available:</strong> Now </p><p>Fragrance lovers, behold your favorite Advent calendar to date. Byredo's 25-day-long interactive box offers hand cream, candles, body mist, shower gel, bite-sized perfumes, and more in an assortment of your favorite Byredo fragrances. Think Mojave Ghost, Bal D'Afrique, Rose of No Man's Land, Bibliothèque, and more, all in one chic place. Some doors hide Byredo lipsticks, sleek wick trimmers, sophisticated candles, mirrors, and more to assuage your beauty and home desires. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-sophisticated-scent-lovers-diptyque-advent-calendar-25-scented-treasures"><span>Best for Sophisticated-Scent Lovers: Diptyque Advent Calendar 25 Scented Treasures </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007db30-ccb9-11f1-9bb0-2941f2442620">            <a href="https://us.diptyqueparis.com/en-us/products/advent-calendar-25-scented-treasures-xm26advent" data-model-name="Advent Calendar 25 Scented Treasures" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:75.95%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ouuMYmhUP8DPCsXyVBHf5H.png" alt="Diptyque, Advent Calendar - 25 Scented Treasures"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Advent Calendar 25 Scented Treasures</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 25 | <strong>Categories:</strong> Fragrance, bodycare, home | <strong>Available:</strong> Now </p><p>There is truly something for everyone in this ultra-chic Advent calendar. In typical Diptyque fashion, this 25-day set is a treasure trove of sophisticated candles, covetable mini perfumes, and delectable body creams that your friends will want to swipe the next time they borrow from your purse. Each day presents iconic scents in various spray, solid, and cream iterations, including Do Son, Orphéon, and Philosykos, to name a few. Better yet, the stylish tool kit–inspired box is meant to be repurposed long after the daily treats have been unboxed, whether as a jewelry organizer, treasure chest, or future Advent calendar.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skincare-augustinus-bader-the-12-days-of-bader"><span>Best Skincare: Augustinus Bader The 12 Days of Bader </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007db9e-ccb9-11f1-9fa2-1bfb4c1d85c2">            <a href="https://augustinusbader.com/en-us/products/the-12-days-of-bader-26-na" data-model-name="The 12 Days of Bader" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2Lt4pdUSxYy8wy7XKZNGeZ.png" alt="The 12 Days of Bader"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The 12 Days of Bader</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 12 | <strong>Categories:</strong> Skincare, bodycare | <strong>Available:</strong> Now </p><p>Augustinus Bader has long made your favorite celebrities' favorite skincare products, but it's widely known that these products come at a lofty price point. Though the $660 tag on its 2026 Advent calendar may be enough to make you balk, I ask you to consider the $315 price on one full-sized bottle of The Rich Cream before judging this skincare-packed set too critically. Inside are 12 doors housing mini versions of its science-backed best sellers—from The Eye Patches to The Mineral Sunscreen and, of course, The Rich Cream. All of this for $660 doesn't seem too bad now, does it?</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-skincare-runner-up-valmont-advent-calendar"><span>Best Skincare, Runner-Up: Valmont Advent Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dc0c-ccb9-11f1-bd53-cd399933a02e">            <a href="https://www.fwrd.com/product-valmont-advent-calendar/VMOF-WU29/" data-model-name="Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:124.97%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YEFMMkjGpscD9hEyzEukCd.jpg" alt="Valmont, Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valmont</div>                                        <div class="featured__title">Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Approx. $1300 | <strong>Days:</strong> 12 | <strong>Categories:</strong> Skincare, home | <strong>Available:</strong> Now </p><p>Another skincare calendar I can't get my mind off of is Valmont's bright pink coffret, which houses 12 travel-size versions of the brand's luxury Swiss skincare products. After first being introduced to the brand at The Carlyle spa on New York's Upper East Side, I've developed an infatuation with its high-performing formulas. Some of my favorites, like the Hydra3 Booster, Vital B Serum, and Vital 24 Hour Light Cream, are included in this set, along with the brand's beloved lotions and potions for mature skin. Plus, there's a small candle for extra holiday cheer. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-multi-category-dolce-gabbana-beauty-advent-calendar"><span>Best Multi-Category: Dolce & Gabbana Beauty Advent Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dc7a-ccb9-11f1-9838-f307d7435b55">            <a href="https://www.dolcegabbana.com/en-us/beauty/exclusive-set/dolceandgabbana-beauty-advent-calendar---VT03EOVT0009V000.html" data-model-name="Beauty Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:127.49%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/45Smu495pcc8EJAumSZ5qj.webp" alt="Dolce & Gabbana, Dolce&gabbana Beauty Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dolce & Gabbana</div>                                        <div class="featured__title">Beauty Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 24 | <strong>Categories:</strong> Makeup, skincare, fragrance | <strong>Available:</strong> Now </p><p>When it comes to designer Advent calendars, this is the best multi-category selection I've seen all year. <a href="https://www.whowhatwear.com/beauty/fragrance/irina-shayk-dolce-and-gabbana-your-devotion-interview">Dolce & Gabbana</a> hides some of its all-time favorites, including Light Blue Eau de Toilette and the Everfull XL Mascara, behind 24 golden doors—taking you right up to December 25. This set is perfect for the beauty lover who can't pick just one category.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-for-the-new-year-parfums-de-marly-countdown-calendar"><span>Best for the New Year: Parfums de Marly Countdown Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dce8-ccb9-11f1-b725-1b54902cedae">            <a href="https://us.parfums-de-marly.com/products/countdown-calendar" data-model-name="Countdown Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nexRYH7zdtChNuqzzoaP8Z.png" alt="Countdown Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Countdown Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 7 | <strong>Categories:</strong> Fragrance, bodycare | <strong>Available:</strong> Now </p><p>If you prefer the glitz and glamour of New Year's Eve to any sort of regular holiday, this is the countdown for you. Parfums de Marly's regal calendar is a true winter wonderland, complete with sparkling images of snow-capped mountains and multiple gifts stuffed inside its seven surprise doors as the clock winds down on 2026. Behind each door is a painfully chic (and likely viral) scent inside luxe velvet pouches and chic refillable travel cases, including travel-sized versions of Valaya Eau de Parfum and sumptuous Delina-scented shower gels. This one ensures that you'll arrive in 2027 showered in perfume compliments. </p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-weeklong-bulgari-eau-parfumee-countdown-calendar"><span>Best Weeklong: Bulgari Eau Parfumée Countdown Calendar</span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007dd56-ccb9-11f1-a897-f5a09dc17dd1">            <a href="https://www.nordstrom.com/s/bvlgari-eau-parfumee-calendar/9309083" data-model-name="Eau Parfumée Countdown Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pqwvc8ByPap8CTfYCTpTWY.jpg" alt="Eau Parfume Countdown Calendar $435 Value"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BULGARI</div>                                        <div class="featured__title">Eau Parfumée Countdown Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>$435 | <strong>Days:</strong> 7 | <strong>Categories:</strong> Fragrance, home | <strong>Available:</strong> Now </p><p>In all fairness, a spendy 20-plus-day Advent calendar might be a bit much to commit to. Bulgari's Eau Parfumée Countdown Calendar is just a week long, making it a great option for high-value gifts without the exorbitant price tag. Perfect for perfume lovers, this set comes with seven offerings for a week's worth of goodies, including full-sized products (Eau Parfumeé Thé Blanc Body Lotion and Eau Parfumeé Thé Vert Eau de Cologne), plus travel sprays and a ceramic ornament. Whether your giftee begins this calendar at the top of December or toward the end, it's sure to complement their holiday season beautifully.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-investment-maison-francis-kurkdjian-countdown-calendar"><span>Best Investment: Maison Francis Kurkdjian Countdown Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007ddc4-ccb9-11f1-8384-cd71c89b8c77">            <a href="https://www.franciskurkdjian.com/us-en/p/the-countdown-calendar-limited-edition-RA64AP26.html" data-model-name="Countdown Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kmCavW6RNsnwEgcTEbxzmH.png" alt="Maison Francis Kurkdjian Countdown Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Francis Kurkdjian</div>                                        <div class="featured__title">Countdown Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>Not listed | <strong>Days:</strong> 5 | <strong>Categories:</strong> Fragrance, home | <strong>Available:</strong> Now </p><p>I won't sugarcoat it: This Advent calendar is the most expensive luxury option I've seen yet. But when you consider the $360 price on a medium-sized bottle of Maison Francis Kurkdjian Baccarat Rouge 540 (yes, a mini is in here, plus 12 other gifts), this tall number is not so shocking. The splurge-worthy set is a true fragrance-head's dream, boasting several of the brand's legendary fragrances, such as Grand Soir and Gentle Fluidity, as well as a few in candle form. It all comes to a head with the final gift: Mon beau Sapin Pot-pourri, which can be poured right into the receptacle it's boxed in.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-best-viral-products-ysl-beauty-2026-holiday-advent-calendar"><span>Best Viral Products: YSL Beauty 2026 Holiday Advent Calendar </span></h3>        <div class="featured_product_block featured_block_standard" data-id="f007de32-ccb9-11f1-bae0-31481e121216">            <a href="https://www.yslbeautyus.com/new-now/gift-sets/ysl-2026-holiday-advent-calendar/WW-51579YSL.html" data-model-name="2026 Holiday Advent Calendar" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TkABHKkq9hAZbrrRaqGMHc.webp" alt="YSL Beauty 2026 Holiday Advent Calendar"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL Beauty </div>                                        <div class="featured__title">2026 Holiday Advent Calendar</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Value: </strong>$645 | <strong>Days:</strong> 25 | <strong>Categories:</strong> Fragrance, makeup, skincare | <strong>Available:</strong> Now </p><p>If I had to pick a single designer beauty brand with the most viral power, it would likely be YSL. This is exactly why anyone who is chronically online will be ecstatic to hear about YSL Beauty's 2026 Advent calendar, filled with 24 days' worth of celebrity-loved and internet-viral makeup, skin, and fragrance products. Take, for example, the travel versions of Libre and Black Opium Eau de Parfums inside or the mini Lash Clash Mascara—perfect for holiday jet-setting and clutch for mid-party touch-ups. If I had to pick one Advent calendar to receive this year, it would be this one. Just don't tell the others.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-which-luxury-advent-calendar-has-the-best-value"><span>Which luxury Advent calendar has the best value?</span></h3>        <div class="featured_product_block featured_block_standard" data-id="2bdfb7e8-ccbc-11f1-b8cd-1be02602122b">            <a href="https://www.bloomingdales.com/shop/product/bloomingdales-25-days-of-luxury-beauty-advent-calendar-gift-set-1252-value-exclusive?ID=6293635" data-model-name="25 Days of Luxury Beauty Advent Calendar Gift Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zBEfyzThbd97nSi84XfFPn.webp" alt="25 Days of Luxury Beauty Advent Calendar Gift Set ($1,252 Value) - Exclusive"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bloomingdale's</div>                                        <div class="featured__title">25 Days of Luxury Beauty Advent Calendar Gift Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>If you're looking for an Advent calendar with serious value, do yourself a favor and nab <a href="https://www.bloomingdales.com/shop/product/bloomingdales-25-days-of-luxury-beauty-advent-calendar-gift-set-1252-value-exclusive?ID=6293635" target="_blank"><u>Bloomingdale's 25 Days of Luxury Beauty Advent Calendar</u></a> before it sells out. This lavish calendar covers the entire lead-up to Christmas Day, offers the widest variety of customer-loved products (even products from other Advent calendars on this list!) and includes every category. Seriously, there are options for fragrance, makeup, skincare, haircare, <em>and</em> home. Plus, it's only $20 more than our lowest-priced luxury find—the <a href="https://www.nordstrom.com/s/bvlgari-eau-parfumee-calendar/9309083" target="_blank"><u>Bulgari Eau Parfumée Countdown Calendar</u></a> ($330)—yet includes 20 more products from a much wider variety of brands and categories. I'm no mathematician, but Bloomingdale's offers the best deal by a landslide. </p><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ "Suede Eyes" Just Might Be Winter 2026's Coolest Makeup Trend—7 Products to Get the Look at Home ]]></title>
                                                                                                <dc:content><![CDATA[ <p>With the temperature finally starting to drop here in the UK, the hunt for the chicest <a href="https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2026">autumn/winter makeup trends</a> is officially underway. My first port of call? The runways, of course, and after a quick browse of the beauty lookbooks at my favourite luxury designers, I already think I’ve found the low-effort hack that will make looking elegant and put-together easy this season. Enter the suede <a href="https://www.whowhatwear.com/beauty/makeup/autumn-eyeshadow-trends-2026">eyeshadow trend</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="ozarpVEFE5GGzMvPqaBYvM" name="suede-eyes-trend" alt="The suede eyes trend on the Akris, Burc Akyol and Luisa Spagnoli A/W 2026 runways." src="https://cdn.mos.cms.futurecdn.net/ozarpVEFE5GGzMvPqaBYvM-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Suede eyes on the Akris, Burc Akyol and Luisa Spagnoli A/W 26 runways.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Akris, Burc Akyol, Luisa Spagnoli A/W 2026 - Launchmetrics Spotlight)</span></figcaption></figure><p>We already saw the resurgence of the dramatic <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadows-for-dark-skin">eyeshadow</a> looks reminiscent of 2016 pop up earlier this year, but for this season, it’s all about a slightly softer, more diffused take on the look using nude hues that flatter your skin tone. Think of it as 2026’s elegant answer to the bolder smoky-eye aesthetic that dominated the late 2010s, except way less complicated and high-effort. But the best part? This one-shadow look is incredibly easy to recreate. Simply buff out a single, <a href="https://www.whowhatwear.com/beauty/makeup/best-satin-finish-makeup-products">satin-finish</a> colour over your eyelid, and you’ll be left with effortless but oh-so sultry eye makeup that looks intentional and put-together. <br><br>Still not sure where to start? Keep scrolling; below, I’ve rounded up the seven best eyeshadows to get the suede eye look at home, to suit every budget and skin tone.</p><h3 class="article-body__section" id="section-what-are-suede-eyes"><span>What Are "Suede Eyes"?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="QVHCsxE9svXNrBqBJRQxjM" name="suede-eyes-trend" alt="Uche Natori, Lily James, Mia Goth and Adria Arjona wearing the suede eyes trend." src="https://cdn.mos.cms.futurecdn.net/QVHCsxE9svXNrBqBJRQxjM-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Uche Natori, Lily James, Mia Goth and Adria Arjona wearing suede eyes. </em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ninapark/p/DeoAnx3m-fE/?img_index=5">@ninapark</a>, <a href="https://www.instagram.com/p/DKkJM_yNZrr/?img_index=1">@uchjn</a>, <a href="https://www.instagram.com/emilychengmakeup/p/DcwixHuEpco/?img_index=4">@emilychengmakeup</a>,<a href="https://www.instagram.com/p/DOitr5XEa5r/?img_index=1"> @ninapark</a>)</span></figcaption></figure><p>A much softer take on the classic smokey eye, suede eyes focus on a one-colour <a href="https://www.whowhatwear.com/beauty/makeup/cashmere-makeup-trend">cashmere</a>-matte eyeshadow diffused over the eyelid. Using colours typically associated with the velvety namesake fabric (think brown, tan and beige), this eye trend is the perfect balance between matte and dewy, focusing on a blurred, soft-focus finish as opposed to a more precise look. This makes it the perfect trend for those who want a low-effort, high-impact look this autumn and winter. Not to mention there’s something about the nude hues and satin finish that feels particularly well-suited for the cold-weather seasons.</p><h2 class="article-body__section" id="section-the-best-suede-eyeshadows"><span>The Best Suede Eyeshadows</span></h2><ul><li><strong>Best Overall Suede Eyeshadow: </strong><a href="https://www.cultbeauty.co.uk/p/saie-supersuede-baked-eyeshadow-various-shades/17816865/">Saie Supersuede Baked Eyeshadow, £21</a></li><li><strong>Best Powder Suede Eyeshadow: </strong><a href="https://www.maccosmetics.co.uk/products/small-eye-shadow">MAC Cosmetics Eyeshadow, £21</a></li><li><strong>Best Cream Suede Eyeshadow: </strong><a href="https://www.sephora.co.uk/p/marc-jacobs-beauty-born-star-cream-to-powder-eyeshadow">Marc Jacobs Born Star Eyeshadow, £24</a></li><li><strong>Best Liquid Suede Eyeshadow: </strong><a href="https://www.lookfantastic.com/p/armani-giorgio-armani-eye-tint-3.9ml-various-shades/14228346/?">Armani Eye Tint, £33</a></li><li><strong>Best Suede Eyeshadow for Dark Skin: </strong> <a href="https://www.jonesroadbeauty.com/products/the-best-eyeshadow?variant=39714200649878">Jones Road The Best Eyeshadow in Dark Brown, £26</a></li><li><strong>Best Suede Eyeshadow for Tan Skin: </strong><a href="https://www.meritbeauty.com/en-uk/products/solo-shadow-ukeu?">MERIT Solo Shadow in Midcentury, £23</a></li><li><strong>Best Suede Eyeshadow for Pale Skin: </strong><a href="https://www.vievebeauty.com/products/eye-wand-sand">Vieve Eye Wand in Sand, £26</a></li></ul><h2 id="1-saie-supersuede-baked-eyeshadow">1. Saie Supersuede Baked Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97e9b0-cbd7-11f1-8a43-61265791984b">            <a href="https://www.cultbeauty.co.uk/p/saie-supersuede-baked-eyeshadow-various-shades/17816865/?" data-model-name="Supersuede Baked Eyeshadow in Dolce" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xJbSFNQSWLyh55Vu6b8Xz7.png" alt="Saie , Supersuede™ Baked Eyeshadow in 'Dolce'"><span class='featured__label standard__label'>Best Overall Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie </div>                                        <div class="featured__title">Supersuede Baked Eyeshadow in Dolce</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Tiramisu, Dolce, Amaretto, Biscotti, Cannoli, Panna Cotta</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Feels weightless and comfortable on the eyelids </li><li class='list-item list-item-pros'>Product doesn't need a primer before use</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product kickback can get messy</li></ul></div></div>            </div>        </div><p>I sometimes find that traditional powder eyeshadows can make my face look too flat; whilst creams and liquids often add too much unwanted shine, I was very happy to have discovered Saie’s Supersuede Baked Eyeshadow a few months ago. It's a suede-finish formula that sits in between being dewy and matte, and comes in a range of beautifully natural-nude shades that add a wash of colour on the eyelids without feeling too dry or heavy. </p><p>It has a medium pigment, meaning it will give you the flush of colour but is incredibly hard to overdo and look too harsh (which is great if you have a heavy makeup hand like me). I also love that it can go straight onto my eyelids without any need for a primer, making it extremely low-effort.</p><h2 id="2-mac-cosmetics-eyeshadow">2. MAC Cosmetics Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97eaaa-cbd7-11f1-a2bf-dd3fc2850c05">            <a href="https://www.maccosmetics.co.uk/products/small-eye-shadow" data-model-name="Eyeshadow in Cork" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5mKnRo56NuNmkp59eoUtAm.png" alt="MAC Cosmetics, Eyeshadow in Cork"><span class='featured__label standard__label'>Best Powder Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Eyeshadow in Cork</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Brown Script, Brulé, Nylon, Omega, Charcoal Brown, Wedge, Cork, Saddle, Embark, Espresso, Brun, Swiss Chocolate, Finjan, Cozy Grey, Coquette, Carbon</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Wide range of "suede" shades to choose from</li><li class='list-item list-item-pros'>Highly pigmented formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dry eyelids might require more skin prep</li></ul></div></div>            </div>        </div><p>I don’t think I’ve ever seen as many eyeshadow shades as I have in MAC’s single-colour powder range. I was initially worried the formula wouldn’t sit right on my lids because of how dry my skin can be, but with the right amount of skin prep, it glides on seamlessly and settles into a beautiful lived-in look that looks extremely polished but never overdone. </p><p>I also have to give it credit for just how easy the shades are to blend out, which makes them ideal for those who are just starting their eyeshadow journey. Not to mention that they’re the ideal shape and size to take on the go with you, whether it be on holiday or on a night out. </p><h2 id="3-marc-jacobs-born-star-eyeshadow">3. Marc Jacobs Born Star Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ebae-cbd7-11f1-a8c5-15c2f1928e15">            <a href="https://www.sephora.co.uk/p/marc-jacobs-beauty-born-star-cream-to-powder-eyeshadow?" data-model-name="Born Star Eyeshadow in 100 On Brand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ssXMDTbb3wHq8nxYgBzPiN.png" alt="Marc Jacobs, Born Star Eyeshadow in 100 On Brand"><span class='featured__label standard__label'>Best Cream Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs</div>                                        <div class="featured__title">Born Star Eyeshadow in 100 On Brand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>100 On Brand, 110 Act Natural, 120 Delete That, 130 Hater</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula is creamy and easy to blend</li><li class='list-item list-item-pros'>Cute packaging </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Packaging can feel awkward and less space-efficient in your cosmetic bag  </li></ul></div></div>            </div>        </div><p>When my eyelids feel too dry for traditional powders due to my eczema, I turn to a creamier formula that will still give me that satin-sheen finish without causing flaking or irritation. <a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs Beauty’s</a> Born Star eyeshadow is a cream-to-powder formula that’s easy to blend, delivering a high colour payoff in just one swipe. </p><p>Not only is the packaging extremely cute, but this formula has become my everyday go-to for a low-effort, high-impact look when I want to look put-together. The shade 130 Hater, a matte chocolate brown, is my personal favourite, but there are also three other “suede” colours I have my eye on, including 100 On Brand, the medium-brown hue above. </p><h2 id="4-armani-eye-tint">4. Armani Eye Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ee10-cbd7-11f1-a345-e586377ab35c">            <a href="https://www.lookfantastic.com/p/armani-giorgio-armani-eye-tint-3.9ml-various-shades/14228346/?" data-model-name="Eye Tint in Beige" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tCipLv9EVDLfixP3eUEZE.png" alt="Armani , Eye Tint in Beige"><span class='featured__label standard__label'>Best Liquid Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani </div>                                        <div class="featured__title">Eye Tint in Beige</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Wood, Cedar, Sandalwood, Cashew, Beige, Mauve</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting and crease-proof formula </li><li class='list-item list-item-pros'>Easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so there's less time to blend it out</li></ul></div></div>            </div>        </div><p>If you’re a lover of liquid eyeshadow, look no further than Armani’s eye tint. I haven’t had this in my makeup bag for very long; however, it's already become a firm favourite in my "suede eyes" collection. It's a highly pigmented but easily blendable formula that settles into a second-skin-like satin finish. </p><p>The shade Wood is a deep neutral brown that’s perfect for my dark skin tone; however, there are plenty of other hues to suit a wide range of complexions (like the beige hue shown above). Just be aware that a little goes a very long way and the product dries down rather quickly, so blend it out immediately to avoid an uneven wash of colour.</p><h2 id="5-jones-road-beauty-the-best-eyeshadow">5. Jones Road Beauty The Best Eyeshadow </h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ef00-cbd7-11f1-8c64-c53721744d05">            <a href="https://www.jonesroadbeauty.com/products/the-best-eyeshadow?variant=39714200649878" data-model-name="The Best Eyeshadow in Dark Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TTN7jdjZxjTf77q77WGEzR.png" alt="Jones Road Beauty, The Best Eyeshadow in Dark Brown"><span class='featured__label standard__label'>Best Suede Eyeshadow for Dark Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road Beauty</div>                                        <div class="featured__title">The Best Eyeshadow in Dark Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Dark Brown, BCITW, Smokey Brown, Smokey Grey, Ash, Peachy Nude, Cream, Chic</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula provides a velvet finish that won't feel too dry on mature- or eczema-prone skin</li><li class='list-item list-item-pros'>Highly pigmented formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product kickback can get messy</li></ul></div></div>            </div>        </div><p>When I want a slightly more sultry suede look, I tend to opt for a deep, almost-black-brown that will contrast nicely against my skin tone. And my personal favourite is Jones Road’s Beauty The Best Eyeshadow in Dark Brown, which gives me a softer version of the smokey-eye look we all know and love. </p><p>It has a soft, velvety finish but doesn't feel dry on the eyelids at all, making it ideal for those of us with eczema-prone, dry or mature skin. Plus, if you think Dark Brown will look just a tad too harsh on you, there are six lighter neutral shades to suit those with a paler complexion.</p><h2 id="6-merit-beauty-solo-shadow">6. MERIT Beauty Solo Shadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97f018-cbd7-11f1-b84c-cdbd3545fea6">            <a href="https://www.meritbeauty.com/en-uk/products/solo-shadow-ukeu?variant=45748750909626" data-model-name="Solo Shadow in Midcentury" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z2yXm5MbsYszVeJ7gH4F3h.png" alt="MERIT Beauty, Solo Shadow in Midcentury"><span class='featured__label standard__label'>Best Suede Eyeshadow for Tan Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Solo Shadow in Midcentury</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range:</strong> Midcentury, Studio, Nelson, Brun, Vachetta</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Pigment can be built-up or sheered-out to your liking</li><li class='list-item list-item-pros'>Formula is creamy and easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too dewy for oily or acne-prone skin</li></ul></div></div>            </div>        </div><p>Perfect for on-the-go use, Merit Beauty’s Solo Shadow has quickly become a cult favourite amongst editors and makeup artists alike. This cream-to-powder formula blends into the eyelids seamlessly without creasing or settling into fine lines, and it also comes packed with sunflower seed oil, chamomile and calendula extract to nourish the skin. </p><p>There are five suede shades to choose from, but if you have a medium skin tone, you’ll love Midcentury, a warm brown that will add dimension to the lids without looking too harsh. My only note would be that if you have oily or acne-prone skin, I’d recommend using an eyeshadow primer underneath and setting powder on top to keep this in place, as it might bring out your natural oils and not last as long as it does on drier skin types. </p><h2 id="7-vieve-eye-wand">7. Vieve Eye Wand</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97f126-cbd7-11f1-8e0a-1de305958c36">            <a href="https://www.vievebeauty.com/products/eye-wand-sand" data-model-name="Eye Wand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LGqvSvVFQB8bfYh8NuBurU.png" alt="Vieve, Eye Wand in Sand"><span class='featured__label standard__label'>Best Suede Eyeshadow for Pale Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vieve</div>                                        <div class="featured__title">Eye Wand in Sand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Sand, Raven, Espresso, Coffee, Concrete, Mahogany, Hazelnut, Camel, Vanilla</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Highly pigmented formula</li><li class='list-item list-item-pros'>Multi-use formula that can be used as an eyeshadow, primer or eyeliner</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so there's less time to blend it out</li></ul></div></div>            </div>        </div><p>If you have a paler complexion, opting for a light cream or beige tone is your best bet for a natural-looking suede eye look that doesn't look muddy or orange. And when looking for the perfect recommendation, Vieve’s Eye Wand in Sand was by far the most popular amongst my fellow editors. Described as a sandy-pink hue, this colour will add depth to the eyelids without looking too harsh or unnatural. </p><p>But don’t just take it from me; one reviewer says, "I bought Sand after seeing Jamie [Genevieve] use it in literally every single video since they came out. I bought this to make my eyes look done when I don't have the time to do a full makeup look, and it does not disappoint! The blend is so beautiful, and it doesn't budge all day!"</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/suede-eyes-trend</link>
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                            <![CDATA[ Low effort, high impact. ]]>
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                                                                        <pubDate>Wed, 21 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                <p>With the temperature finally starting to drop here in the UK, the hunt for the chicest <a href="https://www.whowhatwear.com/beauty/makeup/autumn-makeup-trends-2026">autumn/winter makeup trends</a> is officially underway. My first port of call? The runways, of course, and after a quick browse of the beauty lookbooks at my favourite luxury designers, I already think I’ve found the low-effort hack that will make looking elegant and put-together easy this season. Enter the suede <a href="https://www.whowhatwear.com/beauty/makeup/autumn-eyeshadow-trends-2026">eyeshadow trend</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="ozarpVEFE5GGzMvPqaBYvM" name="suede-eyes-trend" alt="The suede eyes trend on the Akris, Burc Akyol and Luisa Spagnoli A/W 2026 runways." src="https://cdn.mos.cms.futurecdn.net/ozarpVEFE5GGzMvPqaBYvM-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Suede eyes on the Akris, Burc Akyol and Luisa Spagnoli A/W 26 runways.</em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Akris, Burc Akyol, Luisa Spagnoli A/W 2026 - Launchmetrics Spotlight)</span></figcaption></figure><p>We already saw the resurgence of the dramatic <a href="https://www.whowhatwear.com/beauty/makeup/best-eyeshadows-for-dark-skin">eyeshadow</a> looks reminiscent of 2016 pop up earlier this year, but for this season, it’s all about a slightly softer, more diffused take on the look using nude hues that flatter your skin tone. Think of it as 2026’s elegant answer to the bolder smoky-eye aesthetic that dominated the late 2010s, except way less complicated and high-effort. But the best part? This one-shadow look is incredibly easy to recreate. Simply buff out a single, <a href="https://www.whowhatwear.com/beauty/makeup/best-satin-finish-makeup-products">satin-finish</a> colour over your eyelid, and you’ll be left with effortless but oh-so sultry eye makeup that looks intentional and put-together. <br><br>Still not sure where to start? Keep scrolling; below, I’ve rounded up the seven best eyeshadows to get the suede eye look at home, to suit every budget and skin tone.</p><h3 class="article-body__section" id="section-what-are-suede-eyes"><span>What Are "Suede Eyes"?</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="QVHCsxE9svXNrBqBJRQxjM" name="suede-eyes-trend" alt="Uche Natori, Lily James, Mia Goth and Adria Arjona wearing the suede eyes trend." src="https://cdn.mos.cms.futurecdn.net/QVHCsxE9svXNrBqBJRQxjM-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"><em>Uche Natori, Lily James, Mia Goth and Adria Arjona wearing suede eyes. </em> </span><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/ninapark/p/DeoAnx3m-fE/?img_index=5">@ninapark</a>, <a href="https://www.instagram.com/p/DKkJM_yNZrr/?img_index=1">@uchjn</a>, <a href="https://www.instagram.com/emilychengmakeup/p/DcwixHuEpco/?img_index=4">@emilychengmakeup</a>,<a href="https://www.instagram.com/p/DOitr5XEa5r/?img_index=1"> @ninapark</a>)</span></figcaption></figure><p>A much softer take on the classic smokey eye, suede eyes focus on a one-colour <a href="https://www.whowhatwear.com/beauty/makeup/cashmere-makeup-trend">cashmere</a>-matte eyeshadow diffused over the eyelid. Using colours typically associated with the velvety namesake fabric (think brown, tan and beige), this eye trend is the perfect balance between matte and dewy, focusing on a blurred, soft-focus finish as opposed to a more precise look. This makes it the perfect trend for those who want a low-effort, high-impact look this autumn and winter. Not to mention there’s something about the nude hues and satin finish that feels particularly well-suited for the cold-weather seasons.</p><h2 class="article-body__section" id="section-the-best-suede-eyeshadows"><span>The Best Suede Eyeshadows</span></h2><ul><li><strong>Best Overall Suede Eyeshadow: </strong><a href="https://www.cultbeauty.co.uk/p/saie-supersuede-baked-eyeshadow-various-shades/17816865/">Saie Supersuede Baked Eyeshadow, £21</a></li><li><strong>Best Powder Suede Eyeshadow: </strong><a href="https://www.maccosmetics.co.uk/products/small-eye-shadow">MAC Cosmetics Eyeshadow, £21</a></li><li><strong>Best Cream Suede Eyeshadow: </strong><a href="https://www.sephora.co.uk/p/marc-jacobs-beauty-born-star-cream-to-powder-eyeshadow">Marc Jacobs Born Star Eyeshadow, £24</a></li><li><strong>Best Liquid Suede Eyeshadow: </strong><a href="https://www.lookfantastic.com/p/armani-giorgio-armani-eye-tint-3.9ml-various-shades/14228346/?">Armani Eye Tint, £33</a></li><li><strong>Best Suede Eyeshadow for Dark Skin: </strong> <a href="https://www.jonesroadbeauty.com/products/the-best-eyeshadow?variant=39714200649878">Jones Road The Best Eyeshadow in Dark Brown, £26</a></li><li><strong>Best Suede Eyeshadow for Tan Skin: </strong><a href="https://www.meritbeauty.com/en-uk/products/solo-shadow-ukeu?">MERIT Solo Shadow in Midcentury, £23</a></li><li><strong>Best Suede Eyeshadow for Pale Skin: </strong><a href="https://www.vievebeauty.com/products/eye-wand-sand">Vieve Eye Wand in Sand, £26</a></li></ul><h2 id="1-saie-supersuede-baked-eyeshadow">1. Saie Supersuede Baked Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97e9b0-cbd7-11f1-8a43-61265791984b">            <a href="https://www.cultbeauty.co.uk/p/saie-supersuede-baked-eyeshadow-various-shades/17816865/?" data-model-name="Supersuede Baked Eyeshadow in Dolce" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xJbSFNQSWLyh55Vu6b8Xz7.png" alt="Saie , Supersuede™ Baked Eyeshadow in 'Dolce'"><span class='featured__label standard__label'>Best Overall Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Saie </div>                                        <div class="featured__title">Supersuede Baked Eyeshadow in Dolce</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Tiramisu, Dolce, Amaretto, Biscotti, Cannoli, Panna Cotta</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Feels weightless and comfortable on the eyelids </li><li class='list-item list-item-pros'>Product doesn't need a primer before use</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product kickback can get messy</li></ul></div></div>            </div>        </div><p>I sometimes find that traditional powder eyeshadows can make my face look too flat; whilst creams and liquids often add too much unwanted shine, I was very happy to have discovered Saie’s Supersuede Baked Eyeshadow a few months ago. It's a suede-finish formula that sits in between being dewy and matte, and comes in a range of beautifully natural-nude shades that add a wash of colour on the eyelids without feeling too dry or heavy. </p><p>It has a medium pigment, meaning it will give you the flush of colour but is incredibly hard to overdo and look too harsh (which is great if you have a heavy makeup hand like me). I also love that it can go straight onto my eyelids without any need for a primer, making it extremely low-effort.</p><h2 id="2-mac-cosmetics-eyeshadow">2. MAC Cosmetics Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97eaaa-cbd7-11f1-a2bf-dd3fc2850c05">            <a href="https://www.maccosmetics.co.uk/products/small-eye-shadow" data-model-name="Eyeshadow in Cork" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5mKnRo56NuNmkp59eoUtAm.png" alt="MAC Cosmetics, Eyeshadow in Cork"><span class='featured__label standard__label'>Best Powder Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAC Cosmetics</div>                                        <div class="featured__title">Eyeshadow in Cork</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Brown Script, Brulé, Nylon, Omega, Charcoal Brown, Wedge, Cork, Saddle, Embark, Espresso, Brun, Swiss Chocolate, Finjan, Cozy Grey, Coquette, Carbon</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Wide range of "suede" shades to choose from</li><li class='list-item list-item-pros'>Highly pigmented formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dry eyelids might require more skin prep</li></ul></div></div>            </div>        </div><p>I don’t think I’ve ever seen as many eyeshadow shades as I have in MAC’s single-colour powder range. I was initially worried the formula wouldn’t sit right on my lids because of how dry my skin can be, but with the right amount of skin prep, it glides on seamlessly and settles into a beautiful lived-in look that looks extremely polished but never overdone. </p><p>I also have to give it credit for just how easy the shades are to blend out, which makes them ideal for those who are just starting their eyeshadow journey. Not to mention that they’re the ideal shape and size to take on the go with you, whether it be on holiday or on a night out. </p><h2 id="3-marc-jacobs-born-star-eyeshadow">3. Marc Jacobs Born Star Eyeshadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ebae-cbd7-11f1-a8c5-15c2f1928e15">            <a href="https://www.sephora.co.uk/p/marc-jacobs-beauty-born-star-cream-to-powder-eyeshadow?" data-model-name="Born Star Eyeshadow in 100 On Brand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ssXMDTbb3wHq8nxYgBzPiN.png" alt="Marc Jacobs, Born Star Eyeshadow in 100 On Brand"><span class='featured__label standard__label'>Best Cream Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs</div>                                        <div class="featured__title">Born Star Eyeshadow in 100 On Brand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>100 On Brand, 110 Act Natural, 120 Delete That, 130 Hater</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula is creamy and easy to blend</li><li class='list-item list-item-pros'>Cute packaging </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Packaging can feel awkward and less space-efficient in your cosmetic bag  </li></ul></div></div>            </div>        </div><p>When my eyelids feel too dry for traditional powders due to my eczema, I turn to a creamier formula that will still give me that satin-sheen finish without causing flaking or irritation. <a href="https://www.whowhatwear.com/beauty/makeup/best-marc-jacobs-beauty-products">Marc Jacobs Beauty’s</a> Born Star eyeshadow is a cream-to-powder formula that’s easy to blend, delivering a high colour payoff in just one swipe. </p><p>Not only is the packaging extremely cute, but this formula has become my everyday go-to for a low-effort, high-impact look when I want to look put-together. The shade 130 Hater, a matte chocolate brown, is my personal favourite, but there are also three other “suede” colours I have my eye on, including 100 On Brand, the medium-brown hue above. </p><h2 id="4-armani-eye-tint">4. Armani Eye Tint</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ee10-cbd7-11f1-a345-e586377ab35c">            <a href="https://www.lookfantastic.com/p/armani-giorgio-armani-eye-tint-3.9ml-various-shades/14228346/?" data-model-name="Eye Tint in Beige" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tCipLv9EVDLfixP3eUEZE.png" alt="Armani , Eye Tint in Beige"><span class='featured__label standard__label'>Best Liquid Suede Eyeshadow</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani </div>                                        <div class="featured__title">Eye Tint in Beige</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Wood, Cedar, Sandalwood, Cashew, Beige, Mauve</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Long-lasting and crease-proof formula </li><li class='list-item list-item-pros'>Easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so there's less time to blend it out</li></ul></div></div>            </div>        </div><p>If you’re a lover of liquid eyeshadow, look no further than Armani’s eye tint. I haven’t had this in my makeup bag for very long; however, it's already become a firm favourite in my "suede eyes" collection. It's a highly pigmented but easily blendable formula that settles into a second-skin-like satin finish. </p><p>The shade Wood is a deep neutral brown that’s perfect for my dark skin tone; however, there are plenty of other hues to suit a wide range of complexions (like the beige hue shown above). Just be aware that a little goes a very long way and the product dries down rather quickly, so blend it out immediately to avoid an uneven wash of colour.</p><h2 id="5-jones-road-beauty-the-best-eyeshadow">5. Jones Road Beauty The Best Eyeshadow </h2>        <div class="featured_product_block featured_block_standard" data-id="0a97ef00-cbd7-11f1-8c64-c53721744d05">            <a href="https://www.jonesroadbeauty.com/products/the-best-eyeshadow?variant=39714200649878" data-model-name="The Best Eyeshadow in Dark Brown" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TTN7jdjZxjTf77q77WGEzR.png" alt="Jones Road Beauty, The Best Eyeshadow in Dark Brown"><span class='featured__label standard__label'>Best Suede Eyeshadow for Dark Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road Beauty</div>                                        <div class="featured__title">The Best Eyeshadow in Dark Brown</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Dark Brown, BCITW, Smokey Brown, Smokey Grey, Ash, Peachy Nude, Cream, Chic</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula provides a velvet finish that won't feel too dry on mature- or eczema-prone skin</li><li class='list-item list-item-pros'>Highly pigmented formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product kickback can get messy</li></ul></div></div>            </div>        </div><p>When I want a slightly more sultry suede look, I tend to opt for a deep, almost-black-brown that will contrast nicely against my skin tone. And my personal favourite is Jones Road’s Beauty The Best Eyeshadow in Dark Brown, which gives me a softer version of the smokey-eye look we all know and love. </p><p>It has a soft, velvety finish but doesn't feel dry on the eyelids at all, making it ideal for those of us with eczema-prone, dry or mature skin. Plus, if you think Dark Brown will look just a tad too harsh on you, there are six lighter neutral shades to suit those with a paler complexion.</p><h2 id="6-merit-beauty-solo-shadow">6. MERIT Beauty Solo Shadow</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97f018-cbd7-11f1-b84c-cdbd3545fea6">            <a href="https://www.meritbeauty.com/en-uk/products/solo-shadow-ukeu?variant=45748750909626" data-model-name="Solo Shadow in Midcentury" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Z2yXm5MbsYszVeJ7gH4F3h.png" alt="MERIT Beauty, Solo Shadow in Midcentury"><span class='featured__label standard__label'>Best Suede Eyeshadow for Tan Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MERIT Beauty</div>                                        <div class="featured__title">Solo Shadow in Midcentury</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range:</strong> Midcentury, Studio, Nelson, Brun, Vachetta</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Pigment can be built-up or sheered-out to your liking</li><li class='list-item list-item-pros'>Formula is creamy and easy to blend</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might be too dewy for oily or acne-prone skin</li></ul></div></div>            </div>        </div><p>Perfect for on-the-go use, Merit Beauty’s Solo Shadow has quickly become a cult favourite amongst editors and makeup artists alike. This cream-to-powder formula blends into the eyelids seamlessly without creasing or settling into fine lines, and it also comes packed with sunflower seed oil, chamomile and calendula extract to nourish the skin. </p><p>There are five suede shades to choose from, but if you have a medium skin tone, you’ll love Midcentury, a warm brown that will add dimension to the lids without looking too harsh. My only note would be that if you have oily or acne-prone skin, I’d recommend using an eyeshadow primer underneath and setting powder on top to keep this in place, as it might bring out your natural oils and not last as long as it does on drier skin types. </p><h2 id="7-vieve-eye-wand">7. Vieve Eye Wand</h2>        <div class="featured_product_block featured_block_standard" data-id="0a97f126-cbd7-11f1-8e0a-1de305958c36">            <a href="https://www.vievebeauty.com/products/eye-wand-sand" data-model-name="Eye Wand" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/LGqvSvVFQB8bfYh8NuBurU.png" alt="Vieve, Eye Wand in Sand"><span class='featured__label standard__label'>Best Suede Eyeshadow for Pale Skin </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Vieve</div>                                        <div class="featured__title">Eye Wand in Sand</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>"Suede" shades in the range: </strong>Sand, Raven, Espresso, Coffee, Concrete, Mahogany, Hazelnut, Camel, Vanilla</p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Highly pigmented formula</li><li class='list-item list-item-pros'>Multi-use formula that can be used as an eyeshadow, primer or eyeliner</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Product dries down fast so there's less time to blend it out</li></ul></div></div>            </div>        </div><p>If you have a paler complexion, opting for a light cream or beige tone is your best bet for a natural-looking suede eye look that doesn't look muddy or orange. And when looking for the perfect recommendation, Vieve’s Eye Wand in Sand was by far the most popular amongst my fellow editors. Described as a sandy-pink hue, this colour will add depth to the eyelids without looking too harsh or unnatural. </p><p>But don’t just take it from me; one reviewer says, "I bought Sand after seeing Jamie [Genevieve] use it in literally every single video since they came out. I bought this to make my eyes look done when I don't have the time to do a full makeup look, and it does not disappoint! The blend is so beautiful, and it doesn't budge all day!"</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Don't Sleep on the CVS Beauty Section—17 Items I Swear By, From French Skincare to Designer Perfume ]]></title>
                                                                                                <dc:content><![CDATA[ <p>At the risk of sounding like a broken record, I fully believe that <a href="https://www.whowhatwear.com/beauty/makeup/beauty-editor-drugstore-favorites" target="_blank">drugstore beauty products</a> can perform just as well as—if not better than—<a href="https://www.whowhatwear.com/beauty/skin/best-luxury-skincare-products" target="_blank">luxury items</a>. Don't get me wrong. Investing in a designer name and/or elevated sensorial experience is nice, but when it comes to the formulas themselves, drugstore brands are pretty on par with their spendy counterparts. There's a reason <a href="https://www.whowhatwear.com/beauty/skin/carey-campbell-favorite-drugstore-products" target="_blank"><u>plastic surgeons,</u></a> <a href="https://www.whowhatwear.com/beauty/skin/lindsey-zubritsky-drugstore-favorites" target="_blank"><u>dermatologists</u></a>, <a href="https://www.whowhatwear.com/beauty/makeup/alexandra-french-drugstore-favorites" target="_blank"><u>celebrity makeup artists</u></a>, and <a href="https://www.whowhatwear.com/beauty/hair/cynthia-alvarez-drugstore-favorites" target="_blank"><u>hairstylists</u></a> have their favorite pharmacy staples on lock. They <em>work</em>.</p><p>While you may be used to snagging budget-friendly heroes on Amazon or strolling through a pharmacy IRL for an impromptu restock, I'd like to make a case for a slightly more underrated online retailer: CVS. Yes, you could always stop by in person, but the online platform tends to have lower base prices and regularly offers exclusive sales and promos. In other words, the CVS beauty section is a cheat code for snapping up affordable items (plus some designer fragrances) at even lower prices. To make your shopping experience a tad easier, I've rounded up the 17 items I swear by, from French skincare to moody <a href="https://www.whowhatwear.com/beauty/nails/fall-nail-color-trends-2026" target="_blank">fall nail colors</a> to <em>that</em> <a href="https://www.whowhatwear.com/maison-francis-kurkdjian-baccarat-rouge-540" target="_blank">Baccarat Rouge</a> dupe. </p><h2 class="article-body__section" id="section-the-best-beauty-products-to-buy-from-cvs-right-now"><span>The Best Beauty Products to Buy From CVS Right Now</span></h2>        <div class="featured_product_block featured_block_standard" data-id="c57b72c0-c96f-11f1-a4d3-97f2663c9ce3">            <a href="https://www.cvs.com/shop/l-oreal-paris-extensionist-mascara-prodid-7200765" data-model-name="Extensionist Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KT2QwYU8TMZCH2hFpmcwkF.jpg" alt="L’oreal Paris Extensionist Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal</div>                                        <div class="featured__title">Extensionist Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Like it's name suggests, this $16 mascara literally rivals the look of lash extensions. Kendall Jenner loves it (sold), and so do our beauty editors. You have to see these impressive <a href="https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review" target="_blank">before-and-after photos</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b76d0-c96f-11f1-aeb9-d3f392349e76">            <a href="https://www.cvs.com/shop/opi-nail-lacquer-lincoln-park-at-midnight-prodid-952249" data-model-name="Lincoln Park at Midnight" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/B5sL7bySiHLEwSbDVDhotG.jpg" alt="Opi Nail Lacquer, Lincoln Park at Midnight"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Lincoln Park at Midnight</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It's <a href="https://www.whowhatwear.com/beauty/iconic-nail-colors" target="_blank">Lincoln Park After Dark</a> season! I've been wearing the deep, near-black purple for the past few weeks, but I'm game to switch things up with the subtly shimmery version, Lincoln Park at Midnight. Originally launched in 2006, the moody hue is back for the brand's Most Requested Collection. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7856-c96f-11f1-99a5-8b26abd0f158">            <a href="https://www.cvs.com/shop/dossier-eau-de-parfum-ambery-saffron-prodid-652710" data-model-name="Ambery Saffron Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7caDAbMc8CfNwG3hr3YJAH.png" alt="Dossier Eau De Parfum, Ambery Saffron"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dossier</div>                                        <div class="featured__title">Ambery Saffron Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dossier's Impressions collection features scarily similar iterations of iconic scents, and Ambery Saffron is a dead ringer for the famous $360 <a href="https://www.whowhatwear.com/maison-kurkdjian-baccarat-rouge-540-dupes" target="_blank">Maison Francis Kurkdjian Baccarat Rouge 540</a>. The blend of amber, cedar, and saffron is just as intoxicating (even <a href="https://www.whowhatwear.com/maison-kurkdjian-baccarat-rouge-540-dupes" target="_blank">perfumers agree</a>), and at CVS, you can snag it for $10 off.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7aea-c96f-11f1-896c-d5b081c6e9e1">            <a href="https://www.cvs.com/shop/embryolisse-lait-cr-me-concentre-1-01-fl-oz-prodid-581874" data-model-name="Lait-Crème Concentré " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CqSRigHqDBnvXfexj2VsiS.jpg" alt="Embryolisse Lait-Crème Concentre, 1.01 Fl.oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Embryolisse</div>                                        <div class="featured__title">Lait-Crème Concentré </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You'll never find me without a bottle of Embryolisse's Lait-Crème Concentré. I usually pick one up at the pharmacy <a href="https://www.whowhatwear.com/beauty/skin/french-pharmacy-skincare-products" target="_blank">whenever I'm in Paris</a>, but I fly through them so often that a stateside restock is imminent. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b73d8-c96f-11f1-beee-df5147c8e044">            <a href="https://www.cvs.com/shop/roc-derm-correxion-dark-circles-treatment-1-oz-prodid-714933" data-model-name="Derm Correxion Dark Circles Treatment " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iCudExYGNd8QComWMAz69G.jpg" alt="Roc Derm Correxion Dark Circles Treatment, 1 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RoC</div>                                        <div class="featured__title">Derm Correxion Dark Circles Treatment </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A retinol-infused eye cream with clinicals to back up its claims (a 45% reduction in dark circles after two weeks) and a cooling metal applicator could easily cost you upwards of $100. For $39, this is an absolute steal. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b734c-c96f-11f1-a5cf-e169e2ec8309">            <a href="https://www.cvs.com/shop/not-your-mother-s-instant-defrizz-spray-all-eyes-on-me-5-oz-prodid-329859" data-model-name="All Eyes on Me Instant Defrizz Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ouHLfMWwsjjrX3evt5yrxF.jpg" alt="Not Your Mother's Instant Defrizz Spray, All Eyes on Me, 5 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Not Your Mother's</div>                                        <div class="featured__title">All Eyes on Me Instant Defrizz Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If there's an ounce of humidity in the air, my wavy-curly strands will find it. This smoothing spray from Not Your Mother's is a godsend for SOS touch-ups. Plus, it imparts the healthiest-looking shine. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7a68-c96f-11f1-8c08-4bf3ac70ddaa">            <a href="https://www.cvs.com/shop/juicy-couture-viva-la-juicy-eau-de-parfum-1-oz-prodid-705461" data-model-name="Viva La Juicy Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/unJi24AKF3tDBbuegs8FFH.jpg" alt="Juicy Couture Viva La Juicy Eau De Parfum, 1 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Juicy Couture</div>                                        <div class="featured__title">Viva La Juicy Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I practically bathed in Viva La Juicy in middle school, and the warm floral-gourmand still hits. I'm not alone in my obsession: In case you forgot, Alex Cooper <a href="https://www.whowhatwear.com/beauty/fragrance/alex-cooper-wedding-perfume" target="_blank">wore it on her wedding day</a>. Do I grab another bottle for a fraction of the regular price? I think I must. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b722a-c96f-11f1-8657-b59e985f43ae">            <a href="https://www.cvs.com/shop/dove-body-wash-hydration-boost-18-5-oz-prodid-115825" data-model-name="Hydration Boost Body Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/M2tSN6zBNaevuwtYMk3m7H.jpg" alt="Dove Body Wash, Hydration Boost 18.5 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Hydration Boost Body Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If a Dove bodywash <em>isn't </em>in my shower, somebody check on me. I'm deeply obsessed with the serum-infused formulas, which make my skin feel soft as cashmere. No exaggeration. A restock is a must before we head into the cooler, drier months. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7522-c96f-11f1-ab91-23f146cbdf67">            <a href="https://www.cvs.com/shop/la-roche-posay-effaclar-adapalene-gel-0-1-topical-retinoid-acne-treatment-prodid-348025" data-model-name="Effaclar Adapalene Gel 0.1% Topical Retinoid Acne Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TzoDTpMBiBdXAu9wT8sepG.jpg" alt="La Roche-Posay Effaclar Adapalene Gel 0.1% Topical Retinoid Acne Treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Roche-Posay</div>                                        <div class="featured__title">Effaclar Adapalene Gel 0.1% Topical Retinoid Acne Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It's hard to pinpoint just one La Roche-Posay hero, but the prescription-strength retinoid treatment is definitely one of my favorites. If you're looking for an effective, no-fuss formula to start your retinol journey, you can't go wrong with this derm-tested pick.   </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b75cc-c96f-11f1-aae3-7b0da5698f6c">            <a href="https://www.cvs.com/shop/bioderma-sensibio-h2o-prodid-384680" data-model-name="Sensibio H2O" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KnUCJTw2zf6mwMJWMKrfXG.png" alt="Bioderma Sensibio H2o"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bioderma</div>                                        <div class="featured__title">Sensibio H2O</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A classic! Derms, aestheticians, and makeup artists recommend this gentle micellar water time and again. My tip: Grab the <a href="https://www.cvs.com/shop/bioderma-sensibio-h2o-3-4-oz-travel-size-prodid-668697" target="_blank">travel-size option</a> as well for your carry-on. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7b76-c96f-11f1-a309-8d447f578e65">            <a href="https://www.cvs.com/shop/loops-double-take-glow-mask-prodid-244626" data-model-name="Double Take Glow Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gPfGTe3ii94HYCf4FBSN24.jpg" alt="Loops Double Take Glow Mask"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LOOPS</div>                                        <div class="featured__title">Double Take Glow Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.instagram.com/p/DAlpj9qvnpy/?img_index=6" target="_blank">Hailey Bieber wears</a> Loops Double Take face masks, so I'm buying five. At $6 each, it feels like a no-brainer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7752-c96f-11f1-a58a-611e16fac193">            <a href="https://www.cvs.com/shop/native-body-wash-sandalwood-shea-butter-18-oz-prodid-645962" data-model-name="Body Wash in Sandalwood & Shea Butter " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Y4aNHLALj4DdBjuNuGFftF.jpg" alt="Native Body Wash, Sandalwood & Shea Butter, 18 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NATIVE</div>                                        <div class="featured__title">Body Wash in Sandalwood & Shea Butter </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Native offers the most sophisticated scents. I adore its seasonal offerings, but this sandalwood-spiked formula works year-round and never fails to make my shower feel like a luxury spa. I swear you'd think it costs three times the price. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b764e-c96f-11f1-a7fd-75b8356726c7">            <a href="https://www.cvs.com/shop/avene-cicalfate-restorative-protective-cream-0-5-fl-oz-prodid-820255" data-model-name="Cicalfate+ Restorative Protective Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/P7GHrFFhHTnTHBQTybS3Wj.jpg" alt="Avene Cicalfate+ Restorative Protective Cream 0.5 Fl.oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Avène</div>                                        <div class="featured__title">Cicalfate+ Restorative Protective Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As the weather gets drier, I like to incorporate Avène's barrier-strengthening cream into my nighttime routine to prevent chapped, wintry skin. It works wonders on any tender patches of skin—for me, that's the cheeks and sides of my nose. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b77d4-c96f-11f1-87d1-737a2b24bab1">            <a href="https://www.cvs.com/shop/tweezerman-rose-gold-curler-prodid-2210039" data-model-name="Rose Gold Curler" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iFShyqkC85tpM58ghKyATG.jpg" alt="Tweezerman Rose Gold Curler"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tweezerman</div>                                        <div class="featured__title">Rose Gold Curler</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're in the market for a new eyelash curler, please do yourself a favor and commit to Tweezerman. The quality is top-tier (that goes for all its tools), and it's priced at a couple of bucks less than the listing on Ulta. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7914-c96f-11f1-b2ae-2952e054fc60">            <a href="https://www.cvs.com/shop/burt-s-bees-tinted-lip-balm-red-dahlia-prodid-603484" data-model-name="Tinted Lip Balm in Red Dahlia" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gSsis82KbRMMePzWuKtqJH.jpg" alt="Burt's Bees Tinted Lip Balm, Red Dahlia"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Burt's Bees</div>                                        <div class="featured__title">Tinted Lip Balm in Red Dahlia</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've tried hundreds of <a href="https://www.whowhatwear.com/beauty/skin/best-glossy-lip-balm" target="_blank">tinted lip balms</a>, yet I always come back to this $6 Burt's Bees pick. The rosy hue is unmatched, and it provides just a hint of juicy sheen that reads natural, not glossy. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b79dc-c96f-11f1-84a3-cf9f2dd99268">            <a href="https://www.cvs.com/shop/revlon-super-lustrous-glass-shine-balm-prodid-7200354?skuId=586484" data-model-name="Super Lustrous Glass Shine Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zPJh6ZHxokTr3nbjysczBH.jpg" alt="Revlon Super Lustrous Glass Shine Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Revlon</div>                                        <div class="featured__title">Super Lustrous Glass Shine Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/makeup/revlon-super-lustrous-glass-shine-relaunch" target="_blank">Redditors swear</a> this high-shine lip balm is comparable to Chanel's $53 <a href="https://www.chanel.com/us/makeup/p/174116/rouge-coco-flash-hydrating-vibrant-shine-lip-colour/" target="_blank">Rouge Coco Flash</a>. I'll leave it at that! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b745a-c96f-11f1-b24a-5f24ed3e155a">            <a href="https://www.cvs.com/shop/kiss-glam-embellished-false-nails-prodid-7200989" data-model-name="Glam Embellished False Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4CeiTqZPdm8t3jbuCX7WrG.jpg" alt="Kiss Glam Embellished False Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kiss</div>                                        <div class="featured__title">Glam Embellished False Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Kiss press-on nails are some of the most realistic and elevated-looking nails, IMO. My eyes immediately gravitated toward this aquamarine cat-eye set, which I know will earn me plenty of compliments.  </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/best-beauty-products-cvs</link>
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                                                                        <pubDate>Tue, 20 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                <p>At the risk of sounding like a broken record, I fully believe that <a href="https://www.whowhatwear.com/beauty/makeup/beauty-editor-drugstore-favorites" target="_blank">drugstore beauty products</a> can perform just as well as—if not better than—<a href="https://www.whowhatwear.com/beauty/skin/best-luxury-skincare-products" target="_blank">luxury items</a>. Don't get me wrong. Investing in a designer name and/or elevated sensorial experience is nice, but when it comes to the formulas themselves, drugstore brands are pretty on par with their spendy counterparts. There's a reason <a href="https://www.whowhatwear.com/beauty/skin/carey-campbell-favorite-drugstore-products" target="_blank"><u>plastic surgeons,</u></a> <a href="https://www.whowhatwear.com/beauty/skin/lindsey-zubritsky-drugstore-favorites" target="_blank"><u>dermatologists</u></a>, <a href="https://www.whowhatwear.com/beauty/makeup/alexandra-french-drugstore-favorites" target="_blank"><u>celebrity makeup artists</u></a>, and <a href="https://www.whowhatwear.com/beauty/hair/cynthia-alvarez-drugstore-favorites" target="_blank"><u>hairstylists</u></a> have their favorite pharmacy staples on lock. They <em>work</em>.</p><p>While you may be used to snagging budget-friendly heroes on Amazon or strolling through a pharmacy IRL for an impromptu restock, I'd like to make a case for a slightly more underrated online retailer: CVS. Yes, you could always stop by in person, but the online platform tends to have lower base prices and regularly offers exclusive sales and promos. In other words, the CVS beauty section is a cheat code for snapping up affordable items (plus some designer fragrances) at even lower prices. To make your shopping experience a tad easier, I've rounded up the 17 items I swear by, from French skincare to moody <a href="https://www.whowhatwear.com/beauty/nails/fall-nail-color-trends-2026" target="_blank">fall nail colors</a> to <em>that</em> <a href="https://www.whowhatwear.com/maison-francis-kurkdjian-baccarat-rouge-540" target="_blank">Baccarat Rouge</a> dupe. </p><h2 class="article-body__section" id="section-the-best-beauty-products-to-buy-from-cvs-right-now"><span>The Best Beauty Products to Buy From CVS Right Now</span></h2>        <div class="featured_product_block featured_block_standard" data-id="c57b72c0-c96f-11f1-a4d3-97f2663c9ce3">            <a href="https://www.cvs.com/shop/l-oreal-paris-extensionist-mascara-prodid-7200765" data-model-name="Extensionist Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KT2QwYU8TMZCH2hFpmcwkF.jpg" alt="L’oreal Paris Extensionist Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>L'Oréal</div>                                        <div class="featured__title">Extensionist Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Like it's name suggests, this $16 mascara literally rivals the look of lash extensions. Kendall Jenner loves it (sold), and so do our beauty editors. You have to see these impressive <a href="https://www.whowhatwear.com/beauty/makeup/loreal-extensionist-mascara-review" target="_blank">before-and-after photos</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b76d0-c96f-11f1-aeb9-d3f392349e76">            <a href="https://www.cvs.com/shop/opi-nail-lacquer-lincoln-park-at-midnight-prodid-952249" data-model-name="Lincoln Park at Midnight" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/B5sL7bySiHLEwSbDVDhotG.jpg" alt="Opi Nail Lacquer, Lincoln Park at Midnight"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Lincoln Park at Midnight</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It's <a href="https://www.whowhatwear.com/beauty/iconic-nail-colors" target="_blank">Lincoln Park After Dark</a> season! I've been wearing the deep, near-black purple for the past few weeks, but I'm game to switch things up with the subtly shimmery version, Lincoln Park at Midnight. Originally launched in 2006, the moody hue is back for the brand's Most Requested Collection. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7856-c96f-11f1-99a5-8b26abd0f158">            <a href="https://www.cvs.com/shop/dossier-eau-de-parfum-ambery-saffron-prodid-652710" data-model-name="Ambery Saffron Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7caDAbMc8CfNwG3hr3YJAH.png" alt="Dossier Eau De Parfum, Ambery Saffron"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dossier</div>                                        <div class="featured__title">Ambery Saffron Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Dossier's Impressions collection features scarily similar iterations of iconic scents, and Ambery Saffron is a dead ringer for the famous $360 <a href="https://www.whowhatwear.com/maison-kurkdjian-baccarat-rouge-540-dupes" target="_blank">Maison Francis Kurkdjian Baccarat Rouge 540</a>. The blend of amber, cedar, and saffron is just as intoxicating (even <a href="https://www.whowhatwear.com/maison-kurkdjian-baccarat-rouge-540-dupes" target="_blank">perfumers agree</a>), and at CVS, you can snag it for $10 off.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7aea-c96f-11f1-896c-d5b081c6e9e1">            <a href="https://www.cvs.com/shop/embryolisse-lait-cr-me-concentre-1-01-fl-oz-prodid-581874" data-model-name="Lait-Crème Concentré " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CqSRigHqDBnvXfexj2VsiS.jpg" alt="Embryolisse Lait-Crème Concentre, 1.01 Fl.oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Embryolisse</div>                                        <div class="featured__title">Lait-Crème Concentré </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You'll never find me without a bottle of Embryolisse's Lait-Crème Concentré. I usually pick one up at the pharmacy <a href="https://www.whowhatwear.com/beauty/skin/french-pharmacy-skincare-products" target="_blank">whenever I'm in Paris</a>, but I fly through them so often that a stateside restock is imminent. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b73d8-c96f-11f1-beee-df5147c8e044">            <a href="https://www.cvs.com/shop/roc-derm-correxion-dark-circles-treatment-1-oz-prodid-714933" data-model-name="Derm Correxion Dark Circles Treatment " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iCudExYGNd8QComWMAz69G.jpg" alt="Roc Derm Correxion Dark Circles Treatment, 1 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RoC</div>                                        <div class="featured__title">Derm Correxion Dark Circles Treatment </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A retinol-infused eye cream with clinicals to back up its claims (a 45% reduction in dark circles after two weeks) and a cooling metal applicator could easily cost you upwards of $100. For $39, this is an absolute steal. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b734c-c96f-11f1-a5cf-e169e2ec8309">            <a href="https://www.cvs.com/shop/not-your-mother-s-instant-defrizz-spray-all-eyes-on-me-5-oz-prodid-329859" data-model-name="All Eyes on Me Instant Defrizz Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ouHLfMWwsjjrX3evt5yrxF.jpg" alt="Not Your Mother's Instant Defrizz Spray, All Eyes on Me, 5 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Not Your Mother's</div>                                        <div class="featured__title">All Eyes on Me Instant Defrizz Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If there's an ounce of humidity in the air, my wavy-curly strands will find it. This smoothing spray from Not Your Mother's is a godsend for SOS touch-ups. Plus, it imparts the healthiest-looking shine. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7a68-c96f-11f1-8c08-4bf3ac70ddaa">            <a href="https://www.cvs.com/shop/juicy-couture-viva-la-juicy-eau-de-parfum-1-oz-prodid-705461" data-model-name="Viva La Juicy Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/unJi24AKF3tDBbuegs8FFH.jpg" alt="Juicy Couture Viva La Juicy Eau De Parfum, 1 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Juicy Couture</div>                                        <div class="featured__title">Viva La Juicy Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I practically bathed in Viva La Juicy in middle school, and the warm floral-gourmand still hits. I'm not alone in my obsession: In case you forgot, Alex Cooper <a href="https://www.whowhatwear.com/beauty/fragrance/alex-cooper-wedding-perfume" target="_blank">wore it on her wedding day</a>. Do I grab another bottle for a fraction of the regular price? I think I must. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b722a-c96f-11f1-8657-b59e985f43ae">            <a href="https://www.cvs.com/shop/dove-body-wash-hydration-boost-18-5-oz-prodid-115825" data-model-name="Hydration Boost Body Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/M2tSN6zBNaevuwtYMk3m7H.jpg" alt="Dove Body Wash, Hydration Boost 18.5 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dove</div>                                        <div class="featured__title">Hydration Boost Body Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If a Dove bodywash <em>isn't </em>in my shower, somebody check on me. I'm deeply obsessed with the serum-infused formulas, which make my skin feel soft as cashmere. No exaggeration. A restock is a must before we head into the cooler, drier months. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7522-c96f-11f1-ab91-23f146cbdf67">            <a href="https://www.cvs.com/shop/la-roche-posay-effaclar-adapalene-gel-0-1-topical-retinoid-acne-treatment-prodid-348025" data-model-name="Effaclar Adapalene Gel 0.1% Topical Retinoid Acne Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TzoDTpMBiBdXAu9wT8sepG.jpg" alt="La Roche-Posay Effaclar Adapalene Gel 0.1% Topical Retinoid Acne Treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>La Roche-Posay</div>                                        <div class="featured__title">Effaclar Adapalene Gel 0.1% Topical Retinoid Acne Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It's hard to pinpoint just one La Roche-Posay hero, but the prescription-strength retinoid treatment is definitely one of my favorites. If you're looking for an effective, no-fuss formula to start your retinol journey, you can't go wrong with this derm-tested pick.   </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b75cc-c96f-11f1-aae3-7b0da5698f6c">            <a href="https://www.cvs.com/shop/bioderma-sensibio-h2o-prodid-384680" data-model-name="Sensibio H2O" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KnUCJTw2zf6mwMJWMKrfXG.png" alt="Bioderma Sensibio H2o"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Bioderma</div>                                        <div class="featured__title">Sensibio H2O</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A classic! Derms, aestheticians, and makeup artists recommend this gentle micellar water time and again. My tip: Grab the <a href="https://www.cvs.com/shop/bioderma-sensibio-h2o-3-4-oz-travel-size-prodid-668697" target="_blank">travel-size option</a> as well for your carry-on. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7b76-c96f-11f1-a309-8d447f578e65">            <a href="https://www.cvs.com/shop/loops-double-take-glow-mask-prodid-244626" data-model-name="Double Take Glow Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gPfGTe3ii94HYCf4FBSN24.jpg" alt="Loops Double Take Glow Mask"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>LOOPS</div>                                        <div class="featured__title">Double Take Glow Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.instagram.com/p/DAlpj9qvnpy/?img_index=6" target="_blank">Hailey Bieber wears</a> Loops Double Take face masks, so I'm buying five. At $6 each, it feels like a no-brainer. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7752-c96f-11f1-a58a-611e16fac193">            <a href="https://www.cvs.com/shop/native-body-wash-sandalwood-shea-butter-18-oz-prodid-645962" data-model-name="Body Wash in Sandalwood & Shea Butter " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Y4aNHLALj4DdBjuNuGFftF.jpg" alt="Native Body Wash, Sandalwood & Shea Butter, 18 Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NATIVE</div>                                        <div class="featured__title">Body Wash in Sandalwood & Shea Butter </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Native offers the most sophisticated scents. I adore its seasonal offerings, but this sandalwood-spiked formula works year-round and never fails to make my shower feel like a luxury spa. I swear you'd think it costs three times the price. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b764e-c96f-11f1-a7fd-75b8356726c7">            <a href="https://www.cvs.com/shop/avene-cicalfate-restorative-protective-cream-0-5-fl-oz-prodid-820255" data-model-name="Cicalfate+ Restorative Protective Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/P7GHrFFhHTnTHBQTybS3Wj.jpg" alt="Avene Cicalfate+ Restorative Protective Cream 0.5 Fl.oz."></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Avène</div>                                        <div class="featured__title">Cicalfate+ Restorative Protective Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As the weather gets drier, I like to incorporate Avène's barrier-strengthening cream into my nighttime routine to prevent chapped, wintry skin. It works wonders on any tender patches of skin—for me, that's the cheeks and sides of my nose. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b77d4-c96f-11f1-87d1-737a2b24bab1">            <a href="https://www.cvs.com/shop/tweezerman-rose-gold-curler-prodid-2210039" data-model-name="Rose Gold Curler" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/iFShyqkC85tpM58ghKyATG.jpg" alt="Tweezerman Rose Gold Curler"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tweezerman</div>                                        <div class="featured__title">Rose Gold Curler</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you're in the market for a new eyelash curler, please do yourself a favor and commit to Tweezerman. The quality is top-tier (that goes for all its tools), and it's priced at a couple of bucks less than the listing on Ulta. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b7914-c96f-11f1-b2ae-2952e054fc60">            <a href="https://www.cvs.com/shop/burt-s-bees-tinted-lip-balm-red-dahlia-prodid-603484" data-model-name="Tinted Lip Balm in Red Dahlia" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/gSsis82KbRMMePzWuKtqJH.jpg" alt="Burt's Bees Tinted Lip Balm, Red Dahlia"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Burt's Bees</div>                                        <div class="featured__title">Tinted Lip Balm in Red Dahlia</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've tried hundreds of <a href="https://www.whowhatwear.com/beauty/skin/best-glossy-lip-balm" target="_blank">tinted lip balms</a>, yet I always come back to this $6 Burt's Bees pick. The rosy hue is unmatched, and it provides just a hint of juicy sheen that reads natural, not glossy. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b79dc-c96f-11f1-84a3-cf9f2dd99268">            <a href="https://www.cvs.com/shop/revlon-super-lustrous-glass-shine-balm-prodid-7200354?skuId=586484" data-model-name="Super Lustrous Glass Shine Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zPJh6ZHxokTr3nbjysczBH.jpg" alt="Revlon Super Lustrous Glass Shine Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Revlon</div>                                        <div class="featured__title">Super Lustrous Glass Shine Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/makeup/revlon-super-lustrous-glass-shine-relaunch" target="_blank">Redditors swear</a> this high-shine lip balm is comparable to Chanel's $53 <a href="https://www.chanel.com/us/makeup/p/174116/rouge-coco-flash-hydrating-vibrant-shine-lip-colour/" target="_blank">Rouge Coco Flash</a>. I'll leave it at that! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="c57b745a-c96f-11f1-b24a-5f24ed3e155a">            <a href="https://www.cvs.com/shop/kiss-glam-embellished-false-nails-prodid-7200989" data-model-name="Glam Embellished False Nails" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4CeiTqZPdm8t3jbuCX7WrG.jpg" alt="Kiss Glam Embellished False Nails"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kiss</div>                                        <div class="featured__title">Glam Embellished False Nails</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Kiss press-on nails are some of the most realistic and elevated-looking nails, IMO. My eyes immediately gravitated toward this aquamarine cat-eye set, which I know will earn me plenty of compliments.  </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ I Went to Rome 6 Months Ago, and I Can't Stop Thinking About This Elegant Italian Fragrance ]]></title>
                                                                                                <dc:content><![CDATA[ <p>This past spring, I spent a glorious 48 hours in Rome with Max Mara. I packed my chicest neutrals ("Less is more," read the dress code) and zipped off to JFK to discover the brand's soon-to-be-launched fragrance, <a href="https://www.ulta.com/p/le-parfum-eau-de-parfum-pimprod2060498?sku=2660463" target="_blank">Le Parfum</a>—a fragrance that was kept so firmly under wraps I had to fly 4280 miles to be one of the first journalists to smell it. The secret's officially out as of late August, but still, I find my mind wandering to those sunny spring days filled with tuberose, cashmere, and heaping scoops of gelato. When in Rome!  </p><p>Perhaps it's because NYC has been finally granted the first kiss of crisp fall air and the fragrance has a soft, cashmere-like quality that's A+ for the season. Maybe I'm simply trying to justify dropping coin for a <a href="https://www.whowhatwear.com/max-mara-coat" target="_blank">Max Mara coat</a> (which actually inspired the scent). But I digress. The point is that this short Italian stint deserves a digital footprint outside of the confines of my camera roll, so here, discover four standout moments that refuse to leave my brain. </p><h2 class="article-body__section" id="section-1-the-six-senses-sanctuary"><span>1. The Six Senses Sanctuary  </span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1545px;"><p class="vanilla-image-block" style="padding-top:129.45%;"><img id="KgGkdbEFKyDBPj74SkDkx6" name="Untitled design (36)" alt="Collage of Jamie Chevron's trip to Rome with Max Mara." src="https://cdn.mos.cms.futurecdn.net/KgGkdbEFKyDBPj74SkDkx6-1920-80.png" mos="" align="middle" fullscreen="" width="1545" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p><a href="https://www.sixsenses.com/en/hotels-resorts/europe/italy/rome/" target="_blank">Six Senses</a> is the definition of a wellness sanctuary, and its Rome property certainly feels like a haven in the heart of the city. I genuinely let out a sigh of relief as soon as I stepped into the airy, sun-drenched lobby and another when I later ate lunch at the rooftop garden, which boasts stunning panoramic views. On the first day, I had a couple of hours before my room was ready, so I took the opportunity to explore the Pantheon and the Colosseum, both of which are within walking distance of the hotel. After clocking all those steps, an afternoon gelato is a must. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:176.04%;"><img id="sXcc62royVgQSVTW7gTQVH" name="IMG_2515" alt="Jamie Chevron holding gelato." src="https://cdn.mos.cms.futurecdn.net/sXcc62royVgQSVTW7gTQVH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="2123" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-2-scoring-a-first-look-at-le-parfum"><span>2. Scoring a First Look at Le Parfum </span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1545px;"><p class="vanilla-image-block" style="padding-top:129.45%;"><img id="kZCwQY8ur7m5P3BaW6abYi" name="Untitled design (37)" alt="Collage of Jamie Chevron's trip to Rome with Max Mara." src="https://cdn.mos.cms.futurecdn.net/kZCwQY8ur7m5P3BaW6abYi-1920-80.png" mos="" align="middle" fullscreen="" width="1545" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>Of course, I have to include the star of the show! Max Mara debuted <a href="https://www.ulta.com/p/le-parfum-eau-de-parfum-pimprod2060498?sku=2660463" target="_blank">Le Parfum</a> to a select group of global editors in expo-like fashion with different stations explaining each facet: the bottle, which was inspired by the iconic 101801 coat and complete with a lacquered belt and gold button cap; the unique notes of musky sandalwood, cedarwood, tuberose, benzoin, and blue vanilla presented by perfumers <a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_fr_1339640429143404412&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Ffabnose%2F%3Fhl%3Den&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><u>Fabrice Pellegrin</u></a> and <a href="https://www.dsm-firmenich.com/en/businesses/perfumery-beauty/perfumery/fine-fragrance/people/marie-salamagne.html" target="_blank"><u>Marie Salamagne;</u></a> the initial sketches of the design; and more. Each set was interactive, and we were encouraged to smell, touch, and play to get a 360-degree olfactory experience of Le Parfum. There was even a display of Max Mara coats throughout the decades, from the '50s to today, which had to be my favorite stand. It was a little slice of fashion history. </p>        <div class="featured_product_block featured_block_standard" data-id="64f8476c-be8d-11f1-a065-43d39fa3f010">            <a href="https://www.ulta.com/p/le-parfum-eau-de-parfum-pimprod2060498?sku=2660463" data-model-name="Le Parfum Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PgSK4JUJNsHJhjpNm5ZXzF.png" alt="Le Parfum Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Max Mara</div>                                        <div class="featured__title">Le Parfum Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-3-chatting-with-florence-pugh-the-face-of-le-parfum"><span>3. Chatting With Florence Pugh, the Face of Le Parfum </span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4500px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="XJW3drvdtiosSxjWXFa2tT" name="730266151_18604061281050924_7451353453668584366_n" alt="Florence Pugh for Max Mara Le Parfum campaign." src="https://cdn.mos.cms.futurecdn.net/XJW3drvdtiosSxjWXFa2tT-1920-80.png" mos="" align="middle" fullscreen="" width="4500" height="5625" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Max Mara)</span></figcaption></figure><p>A fragrance inspired by such iconic outerwear deserves an equally iconic face to front the campaign. Enter <a href="https://www.whowhatwear.com/fashion/cover-features/florence-pugh" target="_blank">Florence Pugh</a>, who I was able to sit down with at Six Senses to chat about her love for the velvety Max Mara scent. "It actually smells like cashmere," she told me. "Whether I'm working on set, on a press tour, [or] at home, it is part of my identity." She added that perfume is her "invisible DNA." She even assigns a fragrance to each of her roles to help her tap into the character, though the jury's still out on who gets to wear Max Mara. "It's an incredibly unique and bold scent that I don't want to just put on anyone—other than myself," she shared. You can read the full interview <a href="https://www.whowhatwear.com/beauty/fragrance/florence-pugh-max-mara-le-parfum" target="_blank"><u>here</u></a> for more of Pugh's method-perfuming tactics, plus the unconventional smells she finds oddly comforting. </p><h2 class="article-body__section" id="section-4-attending-a-gala-at-the-salone-delle-fontane"><span>4. Attending a Gala at the Salone delle Fontane</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1545px;"><p class="vanilla-image-block" style="padding-top:129.45%;"><img id="rmVWJbYkXEZhuWVQ3ys7p6" name="Untitled design (38)" alt="Collage of Jamie Chevron's trip to Rome with Max Mara." src="https://cdn.mos.cms.futurecdn.net/rmVWJbYkXEZhuWVQ3ys7p6-1920-80.png" mos="" align="middle" fullscreen="" width="1545" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>The trip culminated in a gala at the Salone delle Fontane—a grand 21,000-square-foot event space in Rome's EUR district—where editors, brand executives, and Pugh herself clinked glasses to Le Parfum's anticipated debut. During a seated dinner, we caught a first glimpse of the <a href="https://www.youtube.com/watch?v=EyMAHCyEGeA" target="_blank">campaign video</a>, in which Pugh declares, "When you're ready, you'll know." It's a nod to how the fragrance effortlessly ties an outfit together. It's an invisible accessory with the power to make you feel instantly more confident. As Pugh revealed to me just hours before, "perfume will be the last thing that I apply [before] I go on set. I get myself into costume, I put my scent on, and it's the final piece that builds that person for me." </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/BKzxYdCsRjCSD4FgWsWfaB/IMG_2483%20(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/BKzxYdCsRjCSD4FgWsWfaB/IMG_2483%20(1).mp4"></video></div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/max-mara-le-parfum-rome-recap</link>
                                                                            <description>
                            <![CDATA[ Every detail from the trip. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 20 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@jamieeschneider]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo collage of Jamie Chevron in Rome with Max Mara ]]></media:description>                                                            <media:text><![CDATA[Photo collage of Jamie Chevron in Rome with Max Mara ]]></media:text>
                                <media:title type="plain"><![CDATA[Photo collage of Jamie Chevron in Rome with Max Mara ]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>This past spring, I spent a glorious 48 hours in Rome with Max Mara. I packed my chicest neutrals ("Less is more," read the dress code) and zipped off to JFK to discover the brand's soon-to-be-launched fragrance, <a href="https://www.ulta.com/p/le-parfum-eau-de-parfum-pimprod2060498?sku=2660463" target="_blank">Le Parfum</a>—a fragrance that was kept so firmly under wraps I had to fly 4280 miles to be one of the first journalists to smell it. The secret's officially out as of late August, but still, I find my mind wandering to those sunny spring days filled with tuberose, cashmere, and heaping scoops of gelato. When in Rome!  </p><p>Perhaps it's because NYC has been finally granted the first kiss of crisp fall air and the fragrance has a soft, cashmere-like quality that's A+ for the season. Maybe I'm simply trying to justify dropping coin for a <a href="https://www.whowhatwear.com/max-mara-coat" target="_blank">Max Mara coat</a> (which actually inspired the scent). But I digress. The point is that this short Italian stint deserves a digital footprint outside of the confines of my camera roll, so here, discover four standout moments that refuse to leave my brain. </p><h2 class="article-body__section" id="section-1-the-six-senses-sanctuary"><span>1. The Six Senses Sanctuary  </span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1545px;"><p class="vanilla-image-block" style="padding-top:129.45%;"><img id="KgGkdbEFKyDBPj74SkDkx6" name="Untitled design (36)" alt="Collage of Jamie Chevron's trip to Rome with Max Mara." src="https://cdn.mos.cms.futurecdn.net/KgGkdbEFKyDBPj74SkDkx6-1920-80.png" mos="" align="middle" fullscreen="" width="1545" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p><a href="https://www.sixsenses.com/en/hotels-resorts/europe/italy/rome/" target="_blank">Six Senses</a> is the definition of a wellness sanctuary, and its Rome property certainly feels like a haven in the heart of the city. I genuinely let out a sigh of relief as soon as I stepped into the airy, sun-drenched lobby and another when I later ate lunch at the rooftop garden, which boasts stunning panoramic views. On the first day, I had a couple of hours before my room was ready, so I took the opportunity to explore the Pantheon and the Colosseum, both of which are within walking distance of the hotel. After clocking all those steps, an afternoon gelato is a must. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1206px;"><p class="vanilla-image-block" style="padding-top:176.04%;"><img id="sXcc62royVgQSVTW7gTQVH" name="IMG_2515" alt="Jamie Chevron holding gelato." src="https://cdn.mos.cms.futurecdn.net/sXcc62royVgQSVTW7gTQVH-1920-80.jpg" mos="" align="middle" fullscreen="" width="1206" height="2123" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-2-scoring-a-first-look-at-le-parfum"><span>2. Scoring a First Look at Le Parfum </span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1545px;"><p class="vanilla-image-block" style="padding-top:129.45%;"><img id="kZCwQY8ur7m5P3BaW6abYi" name="Untitled design (37)" alt="Collage of Jamie Chevron's trip to Rome with Max Mara." src="https://cdn.mos.cms.futurecdn.net/kZCwQY8ur7m5P3BaW6abYi-1920-80.png" mos="" align="middle" fullscreen="" width="1545" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>Of course, I have to include the star of the show! Max Mara debuted <a href="https://www.ulta.com/p/le-parfum-eau-de-parfum-pimprod2060498?sku=2660463" target="_blank">Le Parfum</a> to a select group of global editors in expo-like fashion with different stations explaining each facet: the bottle, which was inspired by the iconic 101801 coat and complete with a lacquered belt and gold button cap; the unique notes of musky sandalwood, cedarwood, tuberose, benzoin, and blue vanilla presented by perfumers <a href="https://go.redirectingat.com/?id=92X1711942&xcust=whowhatwear_fr_1339640429143404412&xs=1&url=https%3A%2F%2Fwww.instagram.com%2Ffabnose%2F%3Fhl%3Den&sref=https%3A%2F%2Fwww.whowhatwear.com" target="_blank"><u>Fabrice Pellegrin</u></a> and <a href="https://www.dsm-firmenich.com/en/businesses/perfumery-beauty/perfumery/fine-fragrance/people/marie-salamagne.html" target="_blank"><u>Marie Salamagne;</u></a> the initial sketches of the design; and more. Each set was interactive, and we were encouraged to smell, touch, and play to get a 360-degree olfactory experience of Le Parfum. There was even a display of Max Mara coats throughout the decades, from the '50s to today, which had to be my favorite stand. It was a little slice of fashion history. </p>        <div class="featured_product_block featured_block_standard" data-id="64f8476c-be8d-11f1-a065-43d39fa3f010">            <a href="https://www.ulta.com/p/le-parfum-eau-de-parfum-pimprod2060498?sku=2660463" data-model-name="Le Parfum Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PgSK4JUJNsHJhjpNm5ZXzF.png" alt="Le Parfum Eau De Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Max Mara</div>                                        <div class="featured__title">Le Parfum Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-3-chatting-with-florence-pugh-the-face-of-le-parfum"><span>3. Chatting With Florence Pugh, the Face of Le Parfum </span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4500px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="XJW3drvdtiosSxjWXFa2tT" name="730266151_18604061281050924_7451353453668584366_n" alt="Florence Pugh for Max Mara Le Parfum campaign." src="https://cdn.mos.cms.futurecdn.net/XJW3drvdtiosSxjWXFa2tT-1920-80.png" mos="" align="middle" fullscreen="" width="4500" height="5625" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Courtesy of Max Mara)</span></figcaption></figure><p>A fragrance inspired by such iconic outerwear deserves an equally iconic face to front the campaign. Enter <a href="https://www.whowhatwear.com/fashion/cover-features/florence-pugh" target="_blank">Florence Pugh</a>, who I was able to sit down with at Six Senses to chat about her love for the velvety Max Mara scent. "It actually smells like cashmere," she told me. "Whether I'm working on set, on a press tour, [or] at home, it is part of my identity." She added that perfume is her "invisible DNA." She even assigns a fragrance to each of her roles to help her tap into the character, though the jury's still out on who gets to wear Max Mara. "It's an incredibly unique and bold scent that I don't want to just put on anyone—other than myself," she shared. You can read the full interview <a href="https://www.whowhatwear.com/beauty/fragrance/florence-pugh-max-mara-le-parfum" target="_blank"><u>here</u></a> for more of Pugh's method-perfuming tactics, plus the unconventional smells she finds oddly comforting. </p><h2 class="article-body__section" id="section-4-attending-a-gala-at-the-salone-delle-fontane"><span>4. Attending a Gala at the Salone delle Fontane</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1545px;"><p class="vanilla-image-block" style="padding-top:129.45%;"><img id="rmVWJbYkXEZhuWVQ3ys7p6" name="Untitled design (38)" alt="Collage of Jamie Chevron's trip to Rome with Max Mara." src="https://cdn.mos.cms.futurecdn.net/rmVWJbYkXEZhuWVQ3ys7p6-1920-80.png" mos="" align="middle" fullscreen="" width="1545" height="2000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jamieeschneider/?hl=en" target="_blank">@jamieeschneider</a>)</span></figcaption></figure><p>The trip culminated in a gala at the Salone delle Fontane—a grand 21,000-square-foot event space in Rome's EUR district—where editors, brand executives, and Pugh herself clinked glasses to Le Parfum's anticipated debut. During a seated dinner, we caught a first glimpse of the <a href="https://www.youtube.com/watch?v=EyMAHCyEGeA" target="_blank">campaign video</a>, in which Pugh declares, "When you're ready, you'll know." It's a nod to how the fragrance effortlessly ties an outfit together. It's an invisible accessory with the power to make you feel instantly more confident. As Pugh revealed to me just hours before, "perfume will be the last thing that I apply [before] I go on set. I get myself into costume, I put my scent on, and it's the final piece that builds that person for me." </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/BKzxYdCsRjCSD4FgWsWfaB/IMG_2483%20(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/BKzxYdCsRjCSD4FgWsWfaB/IMG_2483%20(1).mp4"></video></div>
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                                                            <title><![CDATA[ TL;DR: This Single Complexion Perfector Made Me Forget About Foundation for an Entire Month ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As a beauty editor, there is little that I love more than doing my makeup (and writing about it) every day. It’s both a meditative ritual and a chance to inject small doses of creativity into my mundane <a href="https://www.whowhatwear.com/morning-beauty-products"><u>morning routine</u></a>. Though, my attention to detail has proven to be a bit time-consuming. This process, however, has become considerably shorter (and easier) since incorporating a <a href="https://www.whowhatwear.com/beauty/it-cosmetics-sheer-tint-face-balm-review"><u>do-it-all complexion perfector</u></a> into my routine—one that not only makes my skin look flawless (even when breakouts threaten to jeopardize the whole look) and nixes the need for <a href="https://www.whowhatwear.com/best-foundations"><u>foundation</u></a> but also lasts for hours. Neither a hectic 12-hour New York Fashion Week day nor a sweat-inducing red carpet into a late-night after-party could disturb, crease, or oxidize the my-skin-but-better shield that this new formula created. That, my friend, is <a href="https://www.sephora.com/product/nude-awakening-hydrating-medium-coverage-concealer-P525584" target="_blank"><u>Marc Jacobs’s Nude Awakening Concealer</u></a>.</p>        <div class="featured_product_block featured_block_standard" data-id="3eada3c8-cbf7-11f1-b1ad-bf2aa7c9a5bb">            <a href="https://www.sephora.com/product/nude-awakening-hydrating-medium-coverage-concealer-P525584" data-model-name="Nude Awakening Hydrating Medium Coverage Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zjTeEH6EABAsAyyNePDtT8.jpg" alt="Nude Awakening Hydrating Medium Coverage Concealer - 200n"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Nude Awakening Hydrating Medium Coverage Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Countless concealers have muddied up the market, and I likely have 50% of them in various makeup stashes around my apartment. Simply put, it takes a certain je ne sais quoi for one to stand out among the rest—much less make me forget about my go-to foundation. While I'd be lying if I said I'm ditching foundation forever now that the Nude Awakening concealer has entered my life (after all, what is a girl to do without her favorite serum foundation?), my bottles have been collecting dust for a solid month since I started testing this formula. Keep scrolling for the full review.</p><h2 class="article-body__section" id="section-about-marc-jacobs-s-new-concealer"><span>About Marc Jacobs's New Concealer</span></h2><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/by4irpBoCwWrbajyCpCx8i/IMG_2567.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/by4irpBoCwWrbajyCpCx8i/IMG_2567.mp4"></video></div><p>This concealer, the latest addition to Marc Jacobs's <a href="https://www.whowhatwear.com/beauty/makeup/marc-jacobs-beauty-relaunch"><u>recently relaunched beauty line</u></a>, is marketed as a medium-coverage foundation. Though, I've found that its pigmentation rivals that of my <a href="https://www.whowhatwear.com/beauty/makeup/best-full-coverage-foundation"><u>full-coverage complexion products</u></a>. The medium part, however, comes into play when we discuss the formula's versatility—sheering into the skin beautifully, offering impressive flexibility (which says a lot seeing as there are already a whopping 40 shades), and building coverage without caking or creasing. </p><p>Though it packs the punch of a highly pigmented product, this quality formula has enough stretch to act as an allover blurring agent without feeling or looking heavy on the skin, so long as you use a light hand. Thankfully, the tube is bigger than <a href="https://www.whowhatwear.com/best-cream-concealers"><u>any other concealer</u></a> I own and comes equipped with an applicator brush in place of a doe-foot, making precise application easier and thoughts like, <em>Oh my god, am I going to run out of this quickly since I'm using it like foundation?</em> fade into the abyss.</p><h2 class="article-body__section" id="section-how-i-used-it"><span>How I Used It</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vsjgMhSAbJmQk6XP6jVjz9" name="Marc Jacobs Concealer" alt="WWW associate beauty editor Alyssa Brascia before and after blending the Marc Jacobs Nude Awakening Concealer." src="https://cdn.mos.cms.futurecdn.net/vsjgMhSAbJmQk6XP6jVjz9-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">WWW associate beauty editor Alyssa Brascia before and after blending the Marc Jacobs concealer </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><p>The process is simple: I select my shade (<a href="https://www.sephora.com/product/nude-awakening-hydrating-medium-coverage-concealer-P525584?skuId=2997195" target="_blank"><u>135N</u></a>, because warm, cool, and neutral undertones have been fairly attended to in this shade lineup), wipe the excess product from the brush along the inner lip, and lightly stipple the formula wherever I need it. Most days include a swipe under the eyes, a bit over the rosacea-induced redness on the apples of my cheeks, and wherever the occasional blemish appears. With a few light taps of a fluffy concealer brush, my skin looks effortlessly diffused but never painted-on—see exhibit B below.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="dWVVjsPbhCEdof5TDibGTP" name="IMG_0757" alt="An image of Alyssa Brascia after applying the rest of her makeup." src="https://cdn.mos.cms.futurecdn.net/dWVVjsPbhCEdof5TDibGTP-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia after applying the rest of her makeup </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><p>What I love most about this concealer is its staying power—looking more natural as hours go on but never running oily or fading away as the hours progress. Nearly tied with this quality is its filter-like finish, which hangs somewhere between airbrushed and natural. The radiance of my real skin still shines through—which, yes, means that sometimes the shape and slight redness of my blemishes do, too—but this quality keeps the skin from looking starkly covered up instead of quietly perfected. </p><p>Who What Wear senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-schneider">Jamie Chevron</a> would have to agree, using the word <em>fun</em> (in italics for emphasis!) for this bottle. "A remarkable feat for a product used to cover up blemishes and dark circles, a decidedly unfun venture," she adds. "That said, I can’t help but smile every time I twist open the daisy-adorned cap and see the paintbrush applicator. Those built-in bristles make blending an absolute breeze, not that the serum-y confection needs much coddling to begin with." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FfH3WvPKDEHjXQUApMzx3Z" name="IMG_9627" alt="An image of Jamie Chevron's concealer." src="https://cdn.mos.cms.futurecdn.net/FfH3WvPKDEHjXQUApMzx3Z-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Chevron's Marc Jacobs concealer </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/" target="_blank">jamieeschneider</a>)</span></figcaption></figure><p>The formula's surprising sheerness not only aided in her application but fixed a potential shade mix-up too. "I initially thought the tube I chose was too light for my complexion, but with a little blending, the flexible pigment wound up a perfect match." In short, you don't need to be too precious about finding your "perfect" shade—you'll get there if you at least <a href="https://www.whowhatwear.com/how-to-determine-your-skins-undertones"><u>know your undertones</u></a>. </p><p>At $36, this concealer totals slightly less than some of my other designer-brand favorites, like <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-concealer-P456158" target="_blank"><u>Armani Beauty's Luminous Silk Concealer</u></a> ($42) and <a href="https://www.sephora.com/product/micro-correcting-blurring-concealer-with-peptides-P520649" target="_blank"><u>Prada's Micro-Correcting Concealer</u></a> ($48). However, this tube offers more product, comparable pigment, and extremely versatile functionality—making it a great choice if you want something in the luxury ballpark without entering the $40 threshold. </p><p>Check out more of WWW editors' favorite concealers below with comparable pigmentation, from <a href="https://www.whowhatwear.com/best-drugstore-concealers"><u>drugstore picks</u></a> to high-end luxury splurges.</p><h2 class="article-body__section" id="section-shop-more-of-www-editors-favorite-concealers"><span>Shop More of WWW Editors' Favorite Concealers</span></h2>        <div class="featured_product_block featured_block_standard" data-id="7ac90566-cbfa-11f1-b4a1-05bbdd78ac47">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-concealer-P456158" data-model-name="Luminous Silk Hydrating Face and Under-Eye Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RdgxM3Tg9HyQeEjqEWtg9.jpg" alt="Luminous Silk Hydrating Face and Under-Eye Concealer - 6.5"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Hydrating Face and Under-Eye Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac905ca-cbfa-11f1-a463-fb41710c53dd">            <a href="https://www.sephora.com/product/micro-correcting-blurring-concealer-with-peptides-P520649" data-model-name="Micro-Correcting Blurring Radiant 24h Long-Wear Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FbfDXHMTe6WeUcUJVa9qH.jpg" alt="Micro-Correcting Blurring Radiant 24h Longwear Concealer With Peptides - Dc9"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Micro-Correcting Blurring Radiant 24h Long-Wear Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac9062e-cbfa-11f1-a869-81fe3f726d51">            <a href="https://www.amazon.com/Maybelline-New-York-Treatment-Concealer/dp/B078GVH2XW" data-model-name="Instant Age Rewind Eraser Dark Circles Multi-Use Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YEgeSv3MvHMkbuAhfMMfVo.jpg" alt="Maybelline Instant Age Rewind Eraser Dark Circles Multi-Use Concealer, 122 | Use to Conceal, Contour, and Correct, Crease-Resistant Makeup Formula for Under Eyes and Dark Spots, Up to 12hrs of Wear"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAYBELLINE</div>                                        <div class="featured__title">Instant Age Rewind Eraser Dark Circles Multi-Use Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac90692-cbfa-11f1-b5c9-b1531eaf8d00">            <a href="https://bluemercury.com/products/victoria-beckham-beauty-the-concealer-pen" data-model-name="The Concealer Pen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Bzokw7JB4hZnFcxvNa4EE.jpg" alt="The Concealer Pen"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Concealer Pen</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac906f6-cbfa-11f1-bce7-e7c70a87053d">            <a href="https://www.meritbeauty.com/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.57%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XuUfUnqQZNZw2i5ktrP9fh.png" alt="Merit"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac90764-cbfa-11f1-b50d-5b14b2949f28">            <a href="https://www.nordstrom.com/s/nars-radiant-creamy-concealer/3479528" data-model-name="Radiant Creamy Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KUycgEcTaaAgp6WYMxNK3.jpg" alt="Radiant Creamy Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Radiant Creamy Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac907c8-cbfa-11f1-90d1-2bb26c559636">            <a href="https://www.sephora.com/product/triclone-skin-tech-hydrating-concealer-with-fermented-arnica-P507110" data-model-name="Triclone Skin Tech Hydrating + De-Puffing Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZqwgpSzijKuyNnroSy77D.jpg" alt="Triclone Skin Tech Hydrating + De-Puffing Concealer With Fermented Arnica - 11 Light Neutral"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Hydrating + De-Puffing Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac9082c-cbfa-11f1-a7f9-8bb38982dd6e">            <a href="https://credobeauty.com/products/revealer-super-creamy-brightening-concealer?variant=32268319096945" data-model-name="Revealer Super Creamy + Brightening Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C5qkudMrYzvhKy9AkwNyU.png" alt="Revealer Super Creamy + Brightening Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kosas</div>                                        <div class="featured__title">Revealer Super Creamy + Brightening Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac90c00-cbfa-11f1-b653-ab28168288c1">            <a href="https://www.sephora.com/product/skin-blur-hydrating-serum-concealer-P520377" data-model-name="Skin Blur Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/avjASeMMo8S9EfUkesYa5.jpg" alt="Skin Blur Serum Concealer With 12-Hour Wear - Ramie 9w"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ILIA</div>                                        <div class="featured__title">Skin Blur Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac90c82-cbfa-11f1-af96-c58ff4f425f4">            <a href="https://credobeauty.com/products/swipe-serum-concealer" data-model-name="Swipe Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:102.06%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2bNQkotyDbkoR3Yhekq8MA.png" alt="Tower 28, Credo Beauty"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28</div>                                        <div class="featured__title">Swipe Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/marc-jacobs-beauty-concealer-review</link>
                                                                            <description>
                            <![CDATA[ Silky! Flexible! Fun! ]]>
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                                                                        <pubDate>Tue, 20 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Oct 2026 19:00:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Who What Wear associate beauty editor Alyssa Brascia wearing the Marc Jacobs Nude Awakening Hydrating Medium Coverage Concealer.]]></media:description>                                                            <media:text><![CDATA[Who What Wear associate beauty editor Alyssa Brascia wearing the Marc Jacobs Nude Awakening Hydrating Medium Coverage Concealer.]]></media:text>
                                <media:title type="plain"><![CDATA[Who What Wear associate beauty editor Alyssa Brascia wearing the Marc Jacobs Nude Awakening Hydrating Medium Coverage Concealer.]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>As a beauty editor, there is little that I love more than doing my makeup (and writing about it) every day. It’s both a meditative ritual and a chance to inject small doses of creativity into my mundane <a href="https://www.whowhatwear.com/morning-beauty-products"><u>morning routine</u></a>. Though, my attention to detail has proven to be a bit time-consuming. This process, however, has become considerably shorter (and easier) since incorporating a <a href="https://www.whowhatwear.com/beauty/it-cosmetics-sheer-tint-face-balm-review"><u>do-it-all complexion perfector</u></a> into my routine—one that not only makes my skin look flawless (even when breakouts threaten to jeopardize the whole look) and nixes the need for <a href="https://www.whowhatwear.com/best-foundations"><u>foundation</u></a> but also lasts for hours. Neither a hectic 12-hour New York Fashion Week day nor a sweat-inducing red carpet into a late-night after-party could disturb, crease, or oxidize the my-skin-but-better shield that this new formula created. That, my friend, is <a href="https://www.sephora.com/product/nude-awakening-hydrating-medium-coverage-concealer-P525584" target="_blank"><u>Marc Jacobs’s Nude Awakening Concealer</u></a>.</p>        <div class="featured_product_block featured_block_standard" data-id="3eada3c8-cbf7-11f1-b1ad-bf2aa7c9a5bb">            <a href="https://www.sephora.com/product/nude-awakening-hydrating-medium-coverage-concealer-P525584" data-model-name="Nude Awakening Hydrating Medium Coverage Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zjTeEH6EABAsAyyNePDtT8.jpg" alt="Nude Awakening Hydrating Medium Coverage Concealer - 200n"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Marc Jacobs Beauty</div>                                        <div class="featured__title">Nude Awakening Hydrating Medium Coverage Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><p>Countless concealers have muddied up the market, and I likely have 50% of them in various makeup stashes around my apartment. Simply put, it takes a certain je ne sais quoi for one to stand out among the rest—much less make me forget about my go-to foundation. While I'd be lying if I said I'm ditching foundation forever now that the Nude Awakening concealer has entered my life (after all, what is a girl to do without her favorite serum foundation?), my bottles have been collecting dust for a solid month since I started testing this formula. Keep scrolling for the full review.</p><h2 class="article-body__section" id="section-about-marc-jacobs-s-new-concealer"><span>About Marc Jacobs's New Concealer</span></h2><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/by4irpBoCwWrbajyCpCx8i/IMG_2567.mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/by4irpBoCwWrbajyCpCx8i/IMG_2567.mp4"></video></div><p>This concealer, the latest addition to Marc Jacobs's <a href="https://www.whowhatwear.com/beauty/makeup/marc-jacobs-beauty-relaunch"><u>recently relaunched beauty line</u></a>, is marketed as a medium-coverage foundation. Though, I've found that its pigmentation rivals that of my <a href="https://www.whowhatwear.com/beauty/makeup/best-full-coverage-foundation"><u>full-coverage complexion products</u></a>. The medium part, however, comes into play when we discuss the formula's versatility—sheering into the skin beautifully, offering impressive flexibility (which says a lot seeing as there are already a whopping 40 shades), and building coverage without caking or creasing. </p><p>Though it packs the punch of a highly pigmented product, this quality formula has enough stretch to act as an allover blurring agent without feeling or looking heavy on the skin, so long as you use a light hand. Thankfully, the tube is bigger than <a href="https://www.whowhatwear.com/best-cream-concealers"><u>any other concealer</u></a> I own and comes equipped with an applicator brush in place of a doe-foot, making precise application easier and thoughts like, <em>Oh my god, am I going to run out of this quickly since I'm using it like foundation?</em> fade into the abyss.</p><h2 class="article-body__section" id="section-how-i-used-it"><span>How I Used It</span></h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="vsjgMhSAbJmQk6XP6jVjz9" name="Marc Jacobs Concealer" alt="WWW associate beauty editor Alyssa Brascia before and after blending the Marc Jacobs Nude Awakening Concealer." src="https://cdn.mos.cms.futurecdn.net/vsjgMhSAbJmQk6XP6jVjz9-1920-80.jpg" mos="" align="middle" fullscreen="" width="2000" height="1125" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">WWW associate beauty editor Alyssa Brascia before and after blending the Marc Jacobs concealer </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><p>The process is simple: I select my shade (<a href="https://www.sephora.com/product/nude-awakening-hydrating-medium-coverage-concealer-P525584?skuId=2997195" target="_blank"><u>135N</u></a>, because warm, cool, and neutral undertones have been fairly attended to in this shade lineup), wipe the excess product from the brush along the inner lip, and lightly stipple the formula wherever I need it. Most days include a swipe under the eyes, a bit over the rosacea-induced redness on the apples of my cheeks, and wherever the occasional blemish appears. With a few light taps of a fluffy concealer brush, my skin looks effortlessly diffused but never painted-on—see exhibit B below.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2048px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="dWVVjsPbhCEdof5TDibGTP" name="IMG_0757" alt="An image of Alyssa Brascia after applying the rest of her makeup." src="https://cdn.mos.cms.futurecdn.net/dWVVjsPbhCEdof5TDibGTP-1920-80.jpg" mos="" align="middle" fullscreen="" width="2048" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Brascia after applying the rest of her makeup </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/alyssabrascia/" target="_blank">alyssabrascia</a>)</span></figcaption></figure><p>What I love most about this concealer is its staying power—looking more natural as hours go on but never running oily or fading away as the hours progress. Nearly tied with this quality is its filter-like finish, which hangs somewhere between airbrushed and natural. The radiance of my real skin still shines through—which, yes, means that sometimes the shape and slight redness of my blemishes do, too—but this quality keeps the skin from looking starkly covered up instead of quietly perfected. </p><p>Who What Wear senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-schneider">Jamie Chevron</a> would have to agree, using the word <em>fun</em> (in italics for emphasis!) for this bottle. "A remarkable feat for a product used to cover up blemishes and dark circles, a decidedly unfun venture," she adds. "That said, I can’t help but smile every time I twist open the daisy-adorned cap and see the paintbrush applicator. Those built-in bristles make blending an absolute breeze, not that the serum-y confection needs much coddling to begin with." </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="FfH3WvPKDEHjXQUApMzx3Z" name="IMG_9627" alt="An image of Jamie Chevron's concealer." src="https://cdn.mos.cms.futurecdn.net/FfH3WvPKDEHjXQUApMzx3Z-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Chevron's Marc Jacobs concealer </span><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/jamieeschneider/" target="_blank">jamieeschneider</a>)</span></figcaption></figure><p>The formula's surprising sheerness not only aided in her application but fixed a potential shade mix-up too. "I initially thought the tube I chose was too light for my complexion, but with a little blending, the flexible pigment wound up a perfect match." In short, you don't need to be too precious about finding your "perfect" shade—you'll get there if you at least <a href="https://www.whowhatwear.com/how-to-determine-your-skins-undertones"><u>know your undertones</u></a>. </p><p>At $36, this concealer totals slightly less than some of my other designer-brand favorites, like <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-concealer-P456158" target="_blank"><u>Armani Beauty's Luminous Silk Concealer</u></a> ($42) and <a href="https://www.sephora.com/product/micro-correcting-blurring-concealer-with-peptides-P520649" target="_blank"><u>Prada's Micro-Correcting Concealer</u></a> ($48). However, this tube offers more product, comparable pigment, and extremely versatile functionality—making it a great choice if you want something in the luxury ballpark without entering the $40 threshold. </p><p>Check out more of WWW editors' favorite concealers below with comparable pigmentation, from <a href="https://www.whowhatwear.com/best-drugstore-concealers"><u>drugstore picks</u></a> to high-end luxury splurges.</p><h2 class="article-body__section" id="section-shop-more-of-www-editors-favorite-concealers"><span>Shop More of WWW Editors' Favorite Concealers</span></h2>        <div class="featured_product_block featured_block_standard" data-id="7ac90566-cbfa-11f1-b4a1-05bbdd78ac47">            <a href="https://www.sephora.com/product/giorgio-armani-beauty-luminous-silk-concealer-P456158" data-model-name="Luminous Silk Hydrating Face and Under-Eye Concealer " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RdgxM3Tg9HyQeEjqEWtg9.jpg" alt="Luminous Silk Hydrating Face and Under-Eye Concealer - 6.5"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Armani Beauty</div>                                        <div class="featured__title">Luminous Silk Hydrating Face and Under-Eye Concealer </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac905ca-cbfa-11f1-a463-fb41710c53dd">            <a href="https://www.sephora.com/product/micro-correcting-blurring-concealer-with-peptides-P520649" data-model-name="Micro-Correcting Blurring Radiant 24h Long-Wear Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FbfDXHMTe6WeUcUJVa9qH.jpg" alt="Micro-Correcting Blurring Radiant 24h Longwear Concealer With Peptides - Dc9"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Micro-Correcting Blurring Radiant 24h Long-Wear Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac9062e-cbfa-11f1-a869-81fe3f726d51">            <a href="https://www.amazon.com/Maybelline-New-York-Treatment-Concealer/dp/B078GVH2XW" data-model-name="Instant Age Rewind Eraser Dark Circles Multi-Use Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/YEgeSv3MvHMkbuAhfMMfVo.jpg" alt="Maybelline Instant Age Rewind Eraser Dark Circles Multi-Use Concealer, 122 | Use to Conceal, Contour, and Correct, Crease-Resistant Makeup Formula for Under Eyes and Dark Spots, Up to 12hrs of Wear"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MAYBELLINE</div>                                        <div class="featured__title">Instant Age Rewind Eraser Dark Circles Multi-Use Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac90692-cbfa-11f1-b5c9-b1531eaf8d00">            <a href="https://bluemercury.com/products/victoria-beckham-beauty-the-concealer-pen" data-model-name="The Concealer Pen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Bzokw7JB4hZnFcxvNa4EE.jpg" alt="The Concealer Pen"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Victoria Beckham Beauty</div>                                        <div class="featured__title">The Concealer Pen</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac906f6-cbfa-11f1-bce7-e7c70a87053d">            <a href="https://www.meritbeauty.com/products/the-minimalist" data-model-name="The Minimalist Perfecting Complexion Stick" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.57%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/XuUfUnqQZNZw2i5ktrP9fh.png" alt="Merit"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Merit</div>                                        <div class="featured__title">The Minimalist Perfecting Complexion Stick</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac90764-cbfa-11f1-b50d-5b14b2949f28">            <a href="https://www.nordstrom.com/s/nars-radiant-creamy-concealer/3479528" data-model-name="Radiant Creamy Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KUycgEcTaaAgp6WYMxNK3.jpg" alt="Radiant Creamy Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>NARS</div>                                        <div class="featured__title">Radiant Creamy Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac907c8-cbfa-11f1-90d1-2bb26c559636">            <a href="https://www.sephora.com/product/triclone-skin-tech-hydrating-concealer-with-fermented-arnica-P507110" data-model-name="Triclone Skin Tech Hydrating + De-Puffing Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ZqwgpSzijKuyNnroSy77D.jpg" alt="Triclone Skin Tech Hydrating + De-Puffing Concealer With Fermented Arnica - 11 Light Neutral"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Haus Labs</div>                                        <div class="featured__title">Triclone Skin Tech Hydrating + De-Puffing Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac9082c-cbfa-11f1-a7f9-8bb38982dd6e">            <a href="https://credobeauty.com/products/revealer-super-creamy-brightening-concealer?variant=32268319096945" data-model-name="Revealer Super Creamy + Brightening Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:125.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/C5qkudMrYzvhKy9AkwNyU.png" alt="Revealer Super Creamy + Brightening Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kosas</div>                                        <div class="featured__title">Revealer Super Creamy + Brightening Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac90c00-cbfa-11f1-b653-ab28168288c1">            <a href="https://www.sephora.com/product/skin-blur-hydrating-serum-concealer-P520377" data-model-name="Skin Blur Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/avjASeMMo8S9EfUkesYa5.jpg" alt="Skin Blur Serum Concealer With 12-Hour Wear - Ramie 9w"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>ILIA</div>                                        <div class="featured__title">Skin Blur Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="7ac90c82-cbfa-11f1-af96-c58ff4f425f4">            <a href="https://credobeauty.com/products/swipe-serum-concealer" data-model-name="Swipe Serum Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:102.06%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/2bNQkotyDbkoR3Yhekq8MA.png" alt="Tower 28, Credo Beauty"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tower 28</div>                                        <div class="featured__title">Swipe Serum Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Austin, Jacob and Tom All Agree: These Are the 9 Best Men's Fragrances of All Time ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Whether you're shopping for a loved one, for yourself (yes, some of the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a> in my collection are actually men's fragrances) or simply want to know what your favourite celebrity crush smells like (admit it: we've all wondered), consider this your ultimate guide to the best men's fragrances out there. </p><p>I truly believe anyone can wear whatever perfume they want, but there's no denying that there are some incredibly good men's scents on the market, and I thought it was about time we talked about them. In my opinion, men's fragrances are some of the most captivating. Alongside cult classics like Dior Sauvage and Chanel's Bleu de Chanel, under-the-radar and <a href="https://www.whowhatwear.com/uk/best-niche-fragrances">niche scents</a> deserve just as much attention for their unique olfactory creations. </p><p>Below, you'll find my tried-and-tested edit of the best men's fragrances of all time that also happen to be internet-boyfriend-approved. You are welcome...</p><h3 class="article-body__section" id="section-the-best-men-s-fragrances-tried-and-tested"><span>The Best Men's Fragrances, Tried and Tested</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.lookfantastic.com/p/yves-saint-laurent-myslf-eau-de-parfum-60ml/14850419/" target="_blank">YSL Myslf, £87</a></li><li><strong>Best Cult Classic: </strong><a href="https://www.boots.com/dior-sauvage-eau-de-toilette-60ml-10199150" target="_blank">Dior Sauvage, £79</a></li><li><strong>Best Newcomer: </strong><a href="https://www.boots.com/giorgio-armani-i-will-eau-de-parfum-100ml-10392157" target="_blank">Giorgio Armani I Will, £102</a></li><li><strong>Best High-Street Scent: </strong><a href="https://www.massimodutti.com/gb/red-evening-eau-de-parfum-100-ml-l01550681" target="_blank">Massimo Dutti Red Evening, £40</a></li><li><strong>Best Luxury Scent: </strong><a href="https://www.harrods.com/en-gb/p/parfums-de-marly-layton-eau-de-parfum-200ml-000000000007440263" target="_blank">Parfums de Marly Layton, £385</a></li></ul><h2 id="1-ysl-myslf">1. YSL Myslf</h2>        <div class="featured_product_block featured_block_standard" data-id="3c8ae78e-cbc7-11f1-aa62-f3bd20effc68">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-myslf-eau-de-parfum-60ml/14850419/" data-model-name="Myslf Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:367,l:0,cw:1500,ch:1500,q:80/uSEpbuZMeyd8jvjHxeGjBM.webp" alt="Yves Saint Laurent Myslf Eau De Parfum 60ml"><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Myslf Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot accord, earthy woods, orange blossom absolute, ambrofix</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="3c3WP4dRA6tS7k8k46kW94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of YSL Myslf" src="https://cdn.mos.cms.futurecdn.net/3c3WP4dRA6tS7k8k46kW94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>My favourite men's fragrance of all time is Myslf by YSL. It only launched in 2023, but in my opinion, it's one of the best scents on the market. It has that signature fresh, woody opening you'll find in lots of cult men's fragrances; however, once it dries down on the skin, the warm, rich ambrofix will have you totally hooked. It's fresh and bold yet smooth and sensual, and I'm yet to meet anyone who hasn't fallen in love on the first spritz. Oh, and have I mentioned that Austin Butler is the global ambassador? That's definitely a selling point, if you ask me. </p><h2 id="2-dior-sauvage">2. Dior Sauvage</h2>        <div class="featured_product_block featured_block_standard" data-id="93f8bece-cbc7-11f1-b47e-a5cdaa6e353f">            <a href="https://www.boots.com/dior-sauvage-eau-de-toilette-60ml-10199150" data-model-name="Sauvage Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oj5JNibVsahvGNzBWfiZGH.webp" alt="Dior Sauvage Eau De Toilette 60ml"><span class='featured__label standard__label'>Best Cult Classic</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Sauvage Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, pepper, ambroxan, cedar</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="NLY4AMeskS9dZBwTqPSi94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Dior Sauvage" src="https://cdn.mos.cms.futurecdn.net/NLY4AMeskS9dZBwTqPSi94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When it comes to men's fragrances, nothing's more iconic than Dior Sauvage. But here's the thing: it's an icon for a reason. The fresh, sexy, <a href="https://www.whowhatwear.com/uk/woody-perfumes">woody scent</a> is a total head-turner, and for an eau de toilette, it's surprisingly punchy. However, if you want to smell a little bit different from everyone else, we recommend <a href="https://www.boots.com/dior-sauvage-60ml-elixir-10300557" target="_blank">Dior Sauvage Elixir (</a>£149). It has a similar vibe, but the olfactory composition is a little more complex, and the scent lasts <em>so</em> long. </p><h2 id="3-giorgio-armani-i-will">3. Giorgio Armani I Will</h2>        <div class="featured_product_block featured_block_standard" data-id="64f31630-cbca-11f1-bc6c-c9eae6b6083b">            <a href="https://www.boots.com/giorgio-armani-i-will-eau-de-parfum-100ml-10392157" data-model-name="I Will Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q2KwLtALYEsCWhL7mDMytk.webp" alt="Giorgio Armani I Will Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Newcomer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Giorgio Armani</div>                                        <div class="featured__title">I Will Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, lavender, violet leaf accord, vanilla, woody leather</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="NyR4TUJJ9EQNcp2D8oWy94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Giorgio Armani I Will" src="https://cdn.mos.cms.futurecdn.net/NyR4TUJJ9EQNcp2D8oWy94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Whilst there are lots of classic choices out there, I'm always keeping my eye on <a href="https://www.whowhatwear.com/best-new-perfume">new perfume</a> launches, and Armani's latest creation definitely gets top marks from me. I'd call this fragrance quietly confident. It blends fresh bergamot with soft lavender for an inviting olfactory experience with hidden depth. Allow it to unfurl on the skin, and it'll soon reveal notes of woody leather and vanilla absolute. It feels like an incredibly stylish choice for any modern fragrance lover. </p><h2 id="4-carolina-herrera-bad-boy-cobalt-absolute">4. Carolina Herrera Bad Boy Cobalt Absolute</h2>        <div class="featured_product_block featured_block_standard" data-id="a47d1df4-cbcb-11f1-8227-c5ce23761532">            <a href="https://www.carolinaherrera.com/uk/en/p-fragrance/bad-boy-cobalt-absolute" data-model-name="Bad Boy Cobalt Absolute" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5AaVDhXdS8nrMMz4wjJ2TV.jpg" alt="Carolina Herrera Bad Boy Cobalt Absolute"><span class='featured__label standard__label'>Best Long-Lasting Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Carolina Herrera</div>                                        <div class="featured__title">Bad Boy Cobalt Absolute</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Lavender, white truffle accord, oakwood, vanilla</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ro8frUJbfWTx6gPxk7umk3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Carolina Herrera Bad Boy Cobalt" src="https://cdn.mos.cms.futurecdn.net/Ro8frUJbfWTx6gPxk7umk3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If you're after a long-lasting scent, you need to know about Bad Boy Cobalt Absolute by Carolina Herrera. An intoxicating blend of lavender, white truffle, oakwood and vanilla, it's a woody, smokey, earthy delight. I encourage my boyfriend to wear it every time we go out for dinner. It's <em>that</em> good. </p><h2 id="5-massimo-dutti-red-evening">5. Massimo Dutti Red Evening</h2>        <div class="featured_product_block featured_block_standard" data-id="2fb5a9c6-cbcd-11f1-9cb9-951096029d10">            <a href="https://www.massimodutti.com/gb/red-evening-eau-de-parfum-100-ml-l01550681" data-model-name="Red Evening Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/raxcVfs4qTCi2Q7obyoRKX.jpg" alt="Massimo Dutti RED EVENING EAU DE PARFUM"><span class='featured__label standard__label'>Best High-Street Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Massimo Dutti</div>                                        <div class="featured__title">Red Evening Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Rose, oud, amber</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PANZ5PHiKHnbfcma8BDbo3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Massimo Dutti Red Evening" src="https://cdn.mos.cms.futurecdn.net/PANZ5PHiKHnbfcma8BDbo3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I was out shopping with my boyfriend when I discovered this work of art. He was trying on clothes at Massimo Dutti, so I decided to browse the men's fragrances whilst I waited, and I bought this for him straight away when I smelled it. It's unlike any other men's fragrance I've come across. Think warm, rich and sensual, with a blend of rose, oud and amber. It's perfect for this time of year, and it smells so much more expensive than its £40 price tag.</p><h2 id="6-parfums-de-marly-layton">6. Parfums de Marly Layton</h2>        <div class="featured_product_block featured_block_standard" data-id="aa5ccb0a-cbcd-11f1-a87d-0d0cb461d0b5">            <a href="https://www.harrods.com/en-gb/p/parfums-de-marly-layton-eau-de-parfum-200ml-000000000007440263" data-model-name="Layton Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:155,l:0,cw:2251,ch:2251,q:80/kNBWASRWf22cPPnxYDVcaR.jpg" alt="Parfums De Marly Layton Eau De Parfum (200ml)"><span class='featured__label standard__label'>Best Luxury Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Layton Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Apple, bergamot, lavender, jasmine, violet, vanilla, pepper, patchouli</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="kYhEmVkR6nbstAPaARiKv3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Parfums de Marly Layton" src="https://cdn.mos.cms.futurecdn.net/kYhEmVkR6nbstAPaARiKv3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When it comes to <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxury fragrances</a>, it doesn't get much better than <a href="https://www.whowhatwear.com/best-parfums-de-marly-scents">Parfums de Marly</a>. If you're after a men's scent from the brand, I highly recommend Layton. What I love about this scent is that it doesn't follow the typical mould of a men's fragrance. Instead, it blends fresh, <a href="https://www.whowhatwear.com/uk/best-fruity-perfumes">fruity notes</a> with a floral composition, finishing with spicy pepper and earthy patchouli. It's the kind of scent I could see myself stealing all the time thanks to its elegant appeal. </p><h2 id="7-prada-paradigme">7. Prada Paradigme</h2>        <div class="featured_product_block featured_block_standard" data-id="b6d79e9a-cbce-11f1-9dac-9b1d2abc6196">            <a href="https://www.lookfantastic.com/p/prada-paradigme-eau-de-parfum-50ml/16962114/" data-model-name="Paradigme Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:387,l:0,cw:1500,ch:1500,q:80/sHbGPW6WuZdmrTKSfHRHoR.webp" alt="Prada Paradigme Eau De Parfum 50ml"><span class='featured__label standard__label'>Best Fresh Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Paradigme Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Guaiac wood, geranium, musk, bergamot</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="2sx6BnUTVcraPgLDfPiSX4" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Prada Paradigme" src="https://cdn.mos.cms.futurecdn.net/2sx6BnUTVcraPgLDfPiSX4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This has definitely been one of my favourite men's fragrances as of late. It feels like a new take on a typically "masculine" aroma, with geranium adding a fresh, green, floral element. It's woody and airy, with delicate undertones that keep you coming back for more. With Tom Holland as its global ambassador, I can see this reaching cult status very soon. </p><h2 id="8-creed-absolu-aventus">8. Creed Absolu Aventus</h2>        <div class="featured_product_block featured_block_standard" data-id="f7a73de4-cbcf-11f1-892d-a9867fe594e7">            <a href="https://www.harrods.com/en-gb/p/creed-millesime-absolu-aventus-eau-de-parfum-50ml-000000000007810784" data-model-name="Absolu Aventus Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:90,l:0,cw:2251,ch:2251,q:80/qCc4yE7gjfVmxvhSpPVyzY.jpg" alt="Creed Millésime Absolu Aventus Eau De Parfum (50ml)"><span class='featured__label standard__label'>Best Sophisticated Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Creed</div>                                        <div class="featured__title">Absolu Aventus Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Ginger, bergamot, blackcurrant, grapefruit, cinnamon, cardamom, pineapple, patchouli, pink pepper, ambroxan, musk, oakmoss, cashmeran</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="eLn87jZBQdRfjBD6BaTR94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Creed Absolu Aventus" src="https://cdn.mos.cms.futurecdn.net/eLn87jZBQdRfjBD6BaTR94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Creed Aventus is a popular men's fragrance, but in my opinion, it's Absolu Aventus that stands out as the most sophisticated option. Every time I smell it, I discover a brand-new note to fall in love with. It opens with a fruity blend of bergamot, blackcurrant and grapefruit, but the sensual, spicy heart soon reveals itself on the skin. Trust me: it's the kind of scent you save for special occasions.</p><h2 id="9-chanel-bleu-de-chanel">9. Chanel Bleu de Chanel</h2>        <div class="featured_product_block featured_block_standard" data-id="f7a73e66-cbcf-11f1-8c22-95ef58c2901b">            <a href="https://www.sephora.co.uk/p/chanel-bleu-de-chanel-eau-de-parfum" data-model-name="Bleu de Chanel Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7Rzmz2JPfjTsozDjhSHhg9.jpg" alt="CHANEL BLEU DE CHANEL EAU DE PARFUM"><span class='featured__label standard__label'>Best Timeless Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Bleu de Chanel Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Citrus, cedar, sandalwood</p></p>                </div>                            </div>        </div><p>This <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel fragrance</a> is so timeless that I don't doubt it will be in this edit for many years to come. It's fresh, woody, warm... basically everything you want, housed in a sleek blue bottle to keep proudly on display. If it's good enough for Jacob Elordi, then it's good enough for me...</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/best-mens-fragrances</link>
                                                                            <description>
                            <![CDATA[ My internet boyfriends said so. ]]>
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                                                                        <pubDate>Tue, 20 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Oct 2026 15:28:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Grace Lindsay ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/mpKK57mDqkbZyyDadeyt5n-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. &lt;/p&gt;&lt;p&gt;As Who What Wear UK&#039;s deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season. She has a particular love for fragrances, and has built up quite the collection of luxury perfumes and candles over the years. As well as writing beauty articles, Grace loves creating content for WWW UK&#039;s social channels, and is always sharing her latest beauty finds with readers. &lt;/p&gt;&lt;p&gt;When she&#039;s not filming videos, interviewing celebrities or typing away at her laptop, she will most likely be found scrolling on TikTok, doing a face mask or catching up on her never-ending list of books to read.&lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A collage of Austin Butler, Jacob Elordi and Tom Holland]]></media:description>                                                            <media:text><![CDATA[A collage of Austin Butler, Jacob Elordi and Tom Holland]]></media:text>
                                <media:title type="plain"><![CDATA[A collage of Austin Butler, Jacob Elordi and Tom Holland]]></media:title>
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                                <p>Whether you're shopping for a loved one, for yourself (yes, some of the <a href="https://www.whowhatwear.com/uk/beauty/fragrance/best-perfumes">best perfumes</a> in my collection are actually men's fragrances) or simply want to know what your favourite celebrity crush smells like (admit it: we've all wondered), consider this your ultimate guide to the best men's fragrances out there. </p><p>I truly believe anyone can wear whatever perfume they want, but there's no denying that there are some incredibly good men's scents on the market, and I thought it was about time we talked about them. In my opinion, men's fragrances are some of the most captivating. Alongside cult classics like Dior Sauvage and Chanel's Bleu de Chanel, under-the-radar and <a href="https://www.whowhatwear.com/uk/best-niche-fragrances">niche scents</a> deserve just as much attention for their unique olfactory creations. </p><p>Below, you'll find my tried-and-tested edit of the best men's fragrances of all time that also happen to be internet-boyfriend-approved. You are welcome...</p><h3 class="article-body__section" id="section-the-best-men-s-fragrances-tried-and-tested"><span>The Best Men's Fragrances, Tried and Tested</span></h3><ul><li><strong>Best Overall: </strong><a href="https://www.lookfantastic.com/p/yves-saint-laurent-myslf-eau-de-parfum-60ml/14850419/" target="_blank">YSL Myslf, £87</a></li><li><strong>Best Cult Classic: </strong><a href="https://www.boots.com/dior-sauvage-eau-de-toilette-60ml-10199150" target="_blank">Dior Sauvage, £79</a></li><li><strong>Best Newcomer: </strong><a href="https://www.boots.com/giorgio-armani-i-will-eau-de-parfum-100ml-10392157" target="_blank">Giorgio Armani I Will, £102</a></li><li><strong>Best High-Street Scent: </strong><a href="https://www.massimodutti.com/gb/red-evening-eau-de-parfum-100-ml-l01550681" target="_blank">Massimo Dutti Red Evening, £40</a></li><li><strong>Best Luxury Scent: </strong><a href="https://www.harrods.com/en-gb/p/parfums-de-marly-layton-eau-de-parfum-200ml-000000000007440263" target="_blank">Parfums de Marly Layton, £385</a></li></ul><h2 id="1-ysl-myslf">1. YSL Myslf</h2>        <div class="featured_product_block featured_block_standard" data-id="3c8ae78e-cbc7-11f1-aa62-f3bd20effc68">            <a href="https://www.lookfantastic.com/p/yves-saint-laurent-myslf-eau-de-parfum-60ml/14850419/" data-model-name="Myslf Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:367,l:0,cw:1500,ch:1500,q:80/uSEpbuZMeyd8jvjHxeGjBM.webp" alt="Yves Saint Laurent Myslf Eau De Parfum 60ml"><span class='featured__label standard__label'>Best Overall</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>YSL</div>                                        <div class="featured__title">Myslf Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot accord, earthy woods, orange blossom absolute, ambrofix</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="3c3WP4dRA6tS7k8k46kW94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of YSL Myslf" src="https://cdn.mos.cms.futurecdn.net/3c3WP4dRA6tS7k8k46kW94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>My favourite men's fragrance of all time is Myslf by YSL. It only launched in 2023, but in my opinion, it's one of the best scents on the market. It has that signature fresh, woody opening you'll find in lots of cult men's fragrances; however, once it dries down on the skin, the warm, rich ambrofix will have you totally hooked. It's fresh and bold yet smooth and sensual, and I'm yet to meet anyone who hasn't fallen in love on the first spritz. Oh, and have I mentioned that Austin Butler is the global ambassador? That's definitely a selling point, if you ask me. </p><h2 id="2-dior-sauvage">2. Dior Sauvage</h2>        <div class="featured_product_block featured_block_standard" data-id="93f8bece-cbc7-11f1-b47e-a5cdaa6e353f">            <a href="https://www.boots.com/dior-sauvage-eau-de-toilette-60ml-10199150" data-model-name="Sauvage Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oj5JNibVsahvGNzBWfiZGH.webp" alt="Dior Sauvage Eau De Toilette 60ml"><span class='featured__label standard__label'>Best Cult Classic</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior</div>                                        <div class="featured__title">Sauvage Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, pepper, ambroxan, cedar</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="NLY4AMeskS9dZBwTqPSi94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Dior Sauvage" src="https://cdn.mos.cms.futurecdn.net/NLY4AMeskS9dZBwTqPSi94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When it comes to men's fragrances, nothing's more iconic than Dior Sauvage. But here's the thing: it's an icon for a reason. The fresh, sexy, <a href="https://www.whowhatwear.com/uk/woody-perfumes">woody scent</a> is a total head-turner, and for an eau de toilette, it's surprisingly punchy. However, if you want to smell a little bit different from everyone else, we recommend <a href="https://www.boots.com/dior-sauvage-60ml-elixir-10300557" target="_blank">Dior Sauvage Elixir (</a>£149). It has a similar vibe, but the olfactory composition is a little more complex, and the scent lasts <em>so</em> long. </p><h2 id="3-giorgio-armani-i-will">3. Giorgio Armani I Will</h2>        <div class="featured_product_block featured_block_standard" data-id="64f31630-cbca-11f1-bc6c-c9eae6b6083b">            <a href="https://www.boots.com/giorgio-armani-i-will-eau-de-parfum-100ml-10392157" data-model-name="I Will Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Q2KwLtALYEsCWhL7mDMytk.webp" alt="Giorgio Armani I Will Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Newcomer</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Giorgio Armani</div>                                        <div class="featured__title">I Will Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Bergamot, lavender, violet leaf accord, vanilla, woody leather</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="NyR4TUJJ9EQNcp2D8oWy94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Giorgio Armani I Will" src="https://cdn.mos.cms.futurecdn.net/NyR4TUJJ9EQNcp2D8oWy94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Whilst there are lots of classic choices out there, I'm always keeping my eye on <a href="https://www.whowhatwear.com/best-new-perfume">new perfume</a> launches, and Armani's latest creation definitely gets top marks from me. I'd call this fragrance quietly confident. It blends fresh bergamot with soft lavender for an inviting olfactory experience with hidden depth. Allow it to unfurl on the skin, and it'll soon reveal notes of woody leather and vanilla absolute. It feels like an incredibly stylish choice for any modern fragrance lover. </p><h2 id="4-carolina-herrera-bad-boy-cobalt-absolute">4. Carolina Herrera Bad Boy Cobalt Absolute</h2>        <div class="featured_product_block featured_block_standard" data-id="a47d1df4-cbcb-11f1-8227-c5ce23761532">            <a href="https://www.carolinaherrera.com/uk/en/p-fragrance/bad-boy-cobalt-absolute" data-model-name="Bad Boy Cobalt Absolute" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5AaVDhXdS8nrMMz4wjJ2TV.jpg" alt="Carolina Herrera Bad Boy Cobalt Absolute"><span class='featured__label standard__label'>Best Long-Lasting Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Carolina Herrera</div>                                        <div class="featured__title">Bad Boy Cobalt Absolute</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Lavender, white truffle accord, oakwood, vanilla</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="Ro8frUJbfWTx6gPxk7umk3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Carolina Herrera Bad Boy Cobalt" src="https://cdn.mos.cms.futurecdn.net/Ro8frUJbfWTx6gPxk7umk3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>If you're after a long-lasting scent, you need to know about Bad Boy Cobalt Absolute by Carolina Herrera. An intoxicating blend of lavender, white truffle, oakwood and vanilla, it's a woody, smokey, earthy delight. I encourage my boyfriend to wear it every time we go out for dinner. It's <em>that</em> good. </p><h2 id="5-massimo-dutti-red-evening">5. Massimo Dutti Red Evening</h2>        <div class="featured_product_block featured_block_standard" data-id="2fb5a9c6-cbcd-11f1-9cb9-951096029d10">            <a href="https://www.massimodutti.com/gb/red-evening-eau-de-parfum-100-ml-l01550681" data-model-name="Red Evening Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/raxcVfs4qTCi2Q7obyoRKX.jpg" alt="Massimo Dutti RED EVENING EAU DE PARFUM"><span class='featured__label standard__label'>Best High-Street Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Massimo Dutti</div>                                        <div class="featured__title">Red Evening Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Rose, oud, amber</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="PANZ5PHiKHnbfcma8BDbo3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Massimo Dutti Red Evening" src="https://cdn.mos.cms.futurecdn.net/PANZ5PHiKHnbfcma8BDbo3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>I was out shopping with my boyfriend when I discovered this work of art. He was trying on clothes at Massimo Dutti, so I decided to browse the men's fragrances whilst I waited, and I bought this for him straight away when I smelled it. It's unlike any other men's fragrance I've come across. Think warm, rich and sensual, with a blend of rose, oud and amber. It's perfect for this time of year, and it smells so much more expensive than its £40 price tag.</p><h2 id="6-parfums-de-marly-layton">6. Parfums de Marly Layton</h2>        <div class="featured_product_block featured_block_standard" data-id="aa5ccb0a-cbcd-11f1-a87d-0d0cb461d0b5">            <a href="https://www.harrods.com/en-gb/p/parfums-de-marly-layton-eau-de-parfum-200ml-000000000007440263" data-model-name="Layton Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:155,l:0,cw:2251,ch:2251,q:80/kNBWASRWf22cPPnxYDVcaR.jpg" alt="Parfums De Marly Layton Eau De Parfum (200ml)"><span class='featured__label standard__label'>Best Luxury Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Parfums de Marly</div>                                        <div class="featured__title">Layton Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Apple, bergamot, lavender, jasmine, violet, vanilla, pepper, patchouli</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="kYhEmVkR6nbstAPaARiKv3" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Parfums de Marly Layton" src="https://cdn.mos.cms.futurecdn.net/kYhEmVkR6nbstAPaARiKv3-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>When it comes to <a href="https://www.whowhatwear.com/uk/best-luxury-perfumes-for-her">luxury fragrances</a>, it doesn't get much better than <a href="https://www.whowhatwear.com/best-parfums-de-marly-scents">Parfums de Marly</a>. If you're after a men's scent from the brand, I highly recommend Layton. What I love about this scent is that it doesn't follow the typical mould of a men's fragrance. Instead, it blends fresh, <a href="https://www.whowhatwear.com/uk/best-fruity-perfumes">fruity notes</a> with a floral composition, finishing with spicy pepper and earthy patchouli. It's the kind of scent I could see myself stealing all the time thanks to its elegant appeal. </p><h2 id="7-prada-paradigme">7. Prada Paradigme</h2>        <div class="featured_product_block featured_block_standard" data-id="b6d79e9a-cbce-11f1-9dac-9b1d2abc6196">            <a href="https://www.lookfantastic.com/p/prada-paradigme-eau-de-parfum-50ml/16962114/" data-model-name="Paradigme Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:387,l:0,cw:1500,ch:1500,q:80/sHbGPW6WuZdmrTKSfHRHoR.webp" alt="Prada Paradigme Eau De Parfum 50ml"><span class='featured__label standard__label'>Best Fresh Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Prada</div>                                        <div class="featured__title">Paradigme Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Guaiac wood, geranium, musk, bergamot</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="2sx6BnUTVcraPgLDfPiSX4" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Prada Paradigme" src="https://cdn.mos.cms.futurecdn.net/2sx6BnUTVcraPgLDfPiSX4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>This has definitely been one of my favourite men's fragrances as of late. It feels like a new take on a typically "masculine" aroma, with geranium adding a fresh, green, floral element. It's woody and airy, with delicate undertones that keep you coming back for more. With Tom Holland as its global ambassador, I can see this reaching cult status very soon. </p><h2 id="8-creed-absolu-aventus">8. Creed Absolu Aventus</h2>        <div class="featured_product_block featured_block_standard" data-id="f7a73de4-cbcf-11f1-892d-a9867fe594e7">            <a href="https://www.harrods.com/en-gb/p/creed-millesime-absolu-aventus-eau-de-parfum-50ml-000000000007810784" data-model-name="Absolu Aventus Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:90,l:0,cw:2251,ch:2251,q:80/qCc4yE7gjfVmxvhSpPVyzY.jpg" alt="Creed Millésime Absolu Aventus Eau De Parfum (50ml)"><span class='featured__label standard__label'>Best Sophisticated Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Creed</div>                                        <div class="featured__title">Absolu Aventus Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Ginger, bergamot, blackcurrant, grapefruit, cinnamon, cardamom, pineapple, patchouli, pink pepper, ambroxan, musk, oakmoss, cashmeran</p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="eLn87jZBQdRfjBD6BaTR94" name="best mens fragrances" alt="Deputy beauty editor Grace Lindsay holding a bottle of Creed Absolu Aventus" src="https://cdn.mos.cms.futurecdn.net/eLn87jZBQdRfjBD6BaTR94-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/gracelindsay__/" target="_blank">@gracelindsay__</a> for Who What Wear UK)</span></figcaption></figure><p>Creed Aventus is a popular men's fragrance, but in my opinion, it's Absolu Aventus that stands out as the most sophisticated option. Every time I smell it, I discover a brand-new note to fall in love with. It opens with a fruity blend of bergamot, blackcurrant and grapefruit, but the sensual, spicy heart soon reveals itself on the skin. Trust me: it's the kind of scent you save for special occasions.</p><h2 id="9-chanel-bleu-de-chanel">9. Chanel Bleu de Chanel</h2>        <div class="featured_product_block featured_block_standard" data-id="f7a73e66-cbcf-11f1-8c22-95ef58c2901b">            <a href="https://www.sephora.co.uk/p/chanel-bleu-de-chanel-eau-de-parfum" data-model-name="Bleu de Chanel Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7Rzmz2JPfjTsozDjhSHhg9.jpg" alt="CHANEL BLEU DE CHANEL EAU DE PARFUM"><span class='featured__label standard__label'>Best Timeless Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">Bleu de Chanel Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Key notes:</strong> Citrus, cedar, sandalwood</p></p>                </div>                            </div>        </div><p>This <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel fragrance</a> is so timeless that I don't doubt it will be in this edit for many years to come. It's fresh, woody, warm... basically everything you want, housed in a sleek blue bottle to keep proudly on display. If it's good enough for Jacob Elordi, then it's good enough for me...</p><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ My 54-Year-Old Mom and I Struggle With Dry Skin—7 Derm-Approved Moisturizers We Both Swear By ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you ask anyone with <a href="https://www.whowhatwear.com/beauty/skin/best-face-washes-for-dry-skin">dry skin</a>, they'll probably be more than willing to tell you about how difficult it can be to find formulas that actually quench their skin. Whether you're seasonally dry like me or year-round, you know how frustrating it is to deal with skin that looks dull, flaky, and rough. The bad news is there's no "cure" for dry skin, but you can invest in products to balance it out.</p><p>"Dry skin lacks enough water and natural oils, which causes changes in the look and feel," explains <a href="https://www.instagram.com/dermdrclay/?hl=en">Tiffany Clay-Ramsey, MD, </a>board-certified dermatologist and Honey Pot pulse panel expert. "Moisturizers have a lot of benefits such as locking in moisture, lessening the look of <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serum-products">fine lines</a> and <a href="https://www.whowhatwear.com/best-eye-creams-for-wrinkles">wrinkles</a>, protecting your skin's barrier, and soothing any physical conditions that come from dryness like itch."</p><p>Still, it can be difficult to sort through all of the options on the market that claim to be the best for this skin type, and when you consider different needs on top of simply hydrating dry skin, you realize that figuring out what will actually meet your needs might be complicated. To keep your search simple, keep scrolling for seven formulas dermatologists and editors swear by for soft, dewy skin.</p><h2 id="the-best-moisturizers-for-dry-skin-at-a-glance">The Best Moisturizers for Dry Skin, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.dermstore.com/p/avene-tolerance-control-soothing-skin-recovery-balm-for-dry-sensitive-skin-40ml/13169865/?" target="_blank" rel="sponsored">Avène Tolérance Control Soothing Skin Recovery Balm</a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.dermstore.com/p/bioeffect-egf-power-cream-50ml/17779188/?" target="_blank" rel="sponsored">Bioeffect EGF Power Cream </a></li><li><strong>Best Splurge:</strong> <a href="https://www.dermstore.com/p/valmont-hydra3-charging-cream-50ml/17730240/?" target="_blank" rel="sponsored">Valmont Hydra3 Charging Cream </a></li><li><strong>Best for Dark Spots:</strong> <a href="https://www.dermstore.com/p/augustinus-bader-the-rich-cream-30ml/13315097/?" target="_blank" rel="sponsored">Augustinus Bader The Rich Cream </a></li><li><strong>Best Budget:</strong> <a href="https://www.ulta.com/p/skin-relief-healing-ointment-pimprod2054350?" target="_blank" rel="sponsored">Aveeno Skin Relief Healing Ointment</a></li></ul><h3 class="article-body__section" id="section-the-best-moisturizers-for-dry-skin-in-2026"><span>The Best Moisturizers for Dry Skin in 2026</span></h3><h2 id="best-overall-avene-tolerance-control-soothing-skin-recovery-balm">Best Overall: Avène Tolérance Control Soothing Skin Recovery Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc5b6-c346-11f1-be99-9f29f0c48aae">            <a href="https://www.dermstore.com/p/avene-tolerance-control-soothing-skin-recovery-balm-for-dry-sensitive-skin-40ml/13169865/?" data-model-name="Tolérance Control Soothing Skin Recovery Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NyjHjUK2kiJQbjqv6NggKX.webp" alt="Avène Tolerance Control Soothing Skin Recovery Balm for Dry Sensitive Skin (1.35 Oz.)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Avène</div>                                        <div class="featured__title">Tolérance Control Soothing Skin Recovery Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Our top pick gets a green flag from derms for its ability to soften dry skin while remaining safe for sensitive skin. "Avène Tolérance Control Soothing Skin Recovery Balm is a particularly strong option for dry and sensitive skin because the richer balm texture provides substantial moisture without an overly complicated formula," says board-certified dermatologist <a href="https://dranettareszko.com/about/" target="_blank">Anetta Reszko, MD.</a> "The combination of glycerin, shea butter, and squalane helps soften dry skin while supporting the barrier."</p><p><strong>Pros:</strong> Barrier supporting, redness soothing, sensitive skin–friendly</p><p><strong>Cons: </strong>Pricey, rich texture</p><p><strong>Key ingredients: </strong>D-Sensinose, Avène thermal spring water, shea butter</p><p><strong>Fragrance-free:</strong> Yes</p><p><strong>Size: </strong>1.3 oz.</p><p><strong>Customer review: </strong>"I first purchased this when trying to simplify my skincare due to a breakout and redness. It's helped me so much that I'm now on my 3rd purchase. I find it so soothing and it's been a perfect AM and PM moisturizer."</p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-bioeffect-egf-power-cream">Best for Mature Skin: Bioeffect EGF Power Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc638-c346-11f1-892a-63e2df25f4cc">            <a href="https://www.dermstore.com/p/bioeffect-egf-power-cream-50ml/17779188/?" data-model-name="EGF Power Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DABZBZu9Qsd9NnvksyfsTd.jpg" alt="Bioeffect Egf Power Cream 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BIOEFFECT</div>                                        <div class="featured__title">EGF Power Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Mature skin needs specific ingredients in order to thrive, which is why Reszko is a fan of this formula from Bioeffect. "The EGF Power Cream is a more luxurious option for dry or mature skin that needs richer hydration," she says. "It combines ingredients such as squalane, shea butter, hyaluronic acid, and vitamin E in an elegant cream texture that works well morning or night."</p><p><strong>Pros: </strong>Firming, plumping, brightening</p><p><strong>Cons:</strong> Expensive, rich texture</p><p><strong>Key ingredients:</strong> EGF, niacinamide, squalane, vitamin E</p><p><strong>Fragrance-free: </strong>Yes</p><p><strong>Size: </strong>1.69 oz.</p><p><strong>Customer review: </strong>"This is a rich cream that melts into your skin without feeling greasy or too heavy. It leaves a beautiful sheen that looks healthy. It makes my skin plumper and stronger. I have very sensitive skin, and this is not irritating at all."</p></p>                </div>                            </div>        </div><h2 id="best-splurge-valmont-hydra3-charging-cream">Best Splurge: Valmont Hydra3 Charging Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc69c-c346-11f1-9525-b70ebd281750">            <a href="https://www.dermstore.com/p/valmont-hydra3-charging-cream-50ml/17730240/?" data-model-name="Hydra3 Charging Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Kwnnvx38S9hmQJd3uG6xGn.webp" alt="Valmont Hydra3 Charging Cream 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valmont</div>                                        <div class="featured__title">Hydra3 Charging Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It goes without saying that an expensive product isn't always the most efficient. Still, there are many splurge-worthy formulas on the market that are actually worth the money, like this one from Valmont. "The Hydra3 Charging Cream is a solid option for dry skin that needs richer, longer-lasting hydration without feeling overly heavy," says Reszko. "Its emollient texture works especially well for skin that feels tight, depleted, or less supple, helping improve comfort while supporting a smoother, more hydrated appearance."</p><p><strong>Pros:</strong> Plumping, barrier supporting, radiance boosting</p><p><strong>Cons: </strong>Expensive, fragranced</p><p><strong>Key ingredients: </strong>Triple DNA, fermented gentian extract, hyaluronic acid, shea butter</p><p><strong>Fragrance-free:</strong> No</p><p><strong>Size: </strong>1.69 oz.</p><p><strong>Customer review: </strong>"My skin often feels dry, especially during seasonal changes. This cream helps keep my skin feeling comfortable and balanced."</p></p>                </div>                            </div>        </div><h2 id="best-for-dark-spots-augustinus-bader-the-rich-cream">Best for Dark Spots: Augustinus Bader The Rich Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc70a-c346-11f1-8176-bb06f9d2a93e">            <a href="https://www.dermstore.com/p/augustinus-bader-the-rich-cream-30ml/13315097/?" data-model-name="The Rich Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PuqKejCpfKMTaDdoMoxuqN.webp" alt="Augustinus Bader the Rich Cream 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The Rich Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Treating dark spots can feel like a never-ending process if your cream doesn't have the right ingredients. That's why we're fans of options like this one from Augustinus Bader that target discoloration while smoothing and firming skin. "The Rich Cream works especially well for dry or mature skin because it provides substantial hydration in a rich, nourishing texture," says Reszko. "For skin that feels persistently dry or depleted, the richer formula helps support the barrier and leaves the skin looking smoother and more supple over time."</p><p><strong>Pros: </strong>Firming, smoothing, barrier supporting</p><p><strong>Cons: </strong>Expensive, fragranced</p><p><strong>Key ingredients: </strong>TFC8, vitamin A, vitamin E, avocado oil</p><p><strong>Fragrance-free: </strong>Yes</p><p><strong>Size: </strong>1.7 oz.</p><p><strong>Customer review:</strong> "This [product is] amazing. I really feel and look 10 years younger. I had a lot of fine lines and wrinkles and now I can clearly see the difference. I'm loving the results so far. My skin feels soft, smooth, and my lines have almost disappeared and the spots on my skin have almost faded."</p></p>                </div>                            </div>        </div><h2 id="best-budget-aveeno-skin-relief-healing-ointment">Best Budget: Aveeno Skin Relief Healing Ointment</h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc76e-c346-11f1-81b1-55005a729d39">            <a href="https://www.ulta.com/p/skin-relief-healing-ointment-pimprod2054350?" data-model-name="Skin Relief Healing Ointment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J2jGywCUZxfQYwqzkeTZbd.png" alt="Skin Relief Healing Ointment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Aveeno</div>                                        <div class="featured__title">Skin Relief Healing Ointment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Budget-friendly options will always be standouts, and this Skin Relief Healing Ointment from Aveeno also happens to be a multipurpose formula. "The Aveeno Healing Ointment delivers fast relief from chapped, dry skin and at a very affordable price," says Clay-Ramsey. It can be used on the body, face, hands, and even lips. </p><p><strong>Pros: </strong>Nongreasy, multiuse, sensitive skin–friendly</p><p><strong>Cons: </strong>Thick texture, limited face appeal</p><p><strong>Key ingredients: </strong>Triple Oat, shea butter, glycerin</p><p><strong>Fragrance-free: </strong>Yes</p><p><strong>Size: </strong>2 oz.</p><p><strong>Customer review:</strong> "The Aveeno Skin Relief Healing Ointment is amazing stuff! It soothes and smoothes the skin. Not greasy at all. Skin felt soft for several days. You can use it all over your body. I have very dry skin the older I get, and the shea butter and triple oat help relieve my menopause-related skin issues." </p></p>                </div>                            </div>        </div><h2 id="best-lightweight-formula-belif-the-true-cream-aqua-bomb">Best Lightweight Formula: Belif The True Cream Aqua Bomb</h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc7dc-c346-11f1-bbf2-556128ed9bdc">            <a href="https://www.ulta.com/p/true-cream-aqua-bomb-hydrating-moisturizer-pimprod2043259?" data-model-name="The True Cream Aqua Bomb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kAfZy4hoZ7QyAA4GDw5eZk.png" alt="The True Cream - Aqua Bomb Hydrating Moisturizer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>belif</div>                                        <div class="featured__title">The True Cream Aqua Bomb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've been using this water-based cream for well over five years now and can't recommend it enough for people who have combination skin that leans on the dry side. Its lightweight texture makes it perfect for year-round use, and it's my secret weapon for reducing acne-related redness. If you're a fan of the brand and need a richer option, consider the <a href="https://www.sephora.com/product/belif-the-true-cream-moisturizing-bomb-with-peptide-ceramide-P510119?" target="_blank" rel="sponsored">Belif True Cream Moisturizing Bomb</a>. </p><p><strong>Pros:</strong> Cooling, lightweight, pore refining</p><p><strong>Cons: </strong>Fragranced, less rich</p><p><strong>Key ingredients: </strong>Lady's mantle, oat extract, panthenol</p><p><strong>Fragrance-free: </strong>No</p><p><strong>Size: </strong>1.68 oz.</p><p><strong>Customer review: </strong>"Been using this cream for more than 10 years. I've cheated with other cream but this one is ultimately the one I always come back to. Smooth, refreshing, and hydrating!"</p></p>                </div>                            </div>        </div><h2 id="best-for-makeup-prep-tatcha-the-dewy-skin-cream">Best for Makeup Prep: Tatcha The Dewy Skin Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc840-c346-11f1-b769-a90203097ac8">            <a href="https://www.ulta.com/p/dewy-skin-cream-line-plumping-moisturizer-pimprod2049087?" data-model-name="The Dewy Skin Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qrBcWhEnpcSm6p8HXRJri.png" alt="The Dewy Skin Cream Line-Plumping Moisturizer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TATCHA</div>                                        <div class="featured__title">The Dewy Skin Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Good makeup application starts with good skin prep, which is why this Tatcha cream is a staple in my routine. It plumps my skin while delivering an undeniable glow that I can see under my makeup. The texture is rich, but it's noncomedogenic, meaning I never have to worry about it clogging my pores and causing breakouts. </p><p><strong>Pros: </strong>Plumping, radiance boosting, makeup-friendly</p><p><strong>Cons: </strong>Expensive, fragranced</p><p><strong>Key ingredients:</strong> Hyaluronic acid, red algae, Japanese purple rice, squalane</p><p><strong>Fragrance-free: </strong>No</p><p><strong>Size:</strong> 1.7 oz.</p><p><strong>Customer review: </strong>"This is the holy grail for mature skin. I've been using the product for about 2 years and so glad I discovered Tacha. This moisturizing cream makes my fine lines melt away. I use morning and night and my skin has never felt better."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-often-should-someone-with-dry-skin-be-moisturizing"><span>How often should someone with dry skin be moisturizing?</span></h3><p>In short, if you have dry skin, you should be moisturizing one to two times a day. "Reapplying after losing natural oils or water from the skin—like after a shower, washing your hands, cleansing your face, or simply whenever the skin's texture or look is noticeably altered—should be a regular practice," says Clay-Ramsey. "Dry skin can also be more sensitive to sun damage, so moisturizing the face and body using sunscreen every day is crucial to prevent skin issues."</p><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best moisturizers for dry skin, we leaned heavily on dermatologist insights and our knowledge as beauty experts. We also considered several factors, including key ingredients, fragrance, product size, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/best-moisturizer-for-dry-skin</link>
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                            <![CDATA[ The results are undeniable. ]]>
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                                                                        <pubDate>Mon, 19 Oct 2026 21:37:55 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Oct 2026 23:21:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Sabrina Talbert ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/zocdptgtwYRUiBj6EajiBd-320-70.png ]]></dc:source>
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                                                            <media:credit><![CDATA[Aveeno; Avene; Augustinus Bader]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[best moisturizers for dry skin]]></media:description>                                                            <media:text><![CDATA[best moisturizers for dry skin]]></media:text>
                                <media:title type="plain"><![CDATA[best moisturizers for dry skin]]></media:title>
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                                <p>If you ask anyone with <a href="https://www.whowhatwear.com/beauty/skin/best-face-washes-for-dry-skin">dry skin</a>, they'll probably be more than willing to tell you about how difficult it can be to find formulas that actually quench their skin. Whether you're seasonally dry like me or year-round, you know how frustrating it is to deal with skin that looks dull, flaky, and rough. The bad news is there's no "cure" for dry skin, but you can invest in products to balance it out.</p><p>"Dry skin lacks enough water and natural oils, which causes changes in the look and feel," explains <a href="https://www.instagram.com/dermdrclay/?hl=en">Tiffany Clay-Ramsey, MD, </a>board-certified dermatologist and Honey Pot pulse panel expert. "Moisturizers have a lot of benefits such as locking in moisture, lessening the look of <a href="https://www.whowhatwear.com/beauty/skin/best-peptide-serum-products">fine lines</a> and <a href="https://www.whowhatwear.com/best-eye-creams-for-wrinkles">wrinkles</a>, protecting your skin's barrier, and soothing any physical conditions that come from dryness like itch."</p><p>Still, it can be difficult to sort through all of the options on the market that claim to be the best for this skin type, and when you consider different needs on top of simply hydrating dry skin, you realize that figuring out what will actually meet your needs might be complicated. To keep your search simple, keep scrolling for seven formulas dermatologists and editors swear by for soft, dewy skin.</p><h2 id="the-best-moisturizers-for-dry-skin-at-a-glance">The Best Moisturizers for Dry Skin, at a Glance</h2><ul><li><strong>Best Overall: </strong><a href="https://www.dermstore.com/p/avene-tolerance-control-soothing-skin-recovery-balm-for-dry-sensitive-skin-40ml/13169865/?" target="_blank" rel="sponsored">Avène Tolérance Control Soothing Skin Recovery Balm</a></li><li><strong>Best for Mature Skin: </strong><a href="https://www.dermstore.com/p/bioeffect-egf-power-cream-50ml/17779188/?" target="_blank" rel="sponsored">Bioeffect EGF Power Cream </a></li><li><strong>Best Splurge:</strong> <a href="https://www.dermstore.com/p/valmont-hydra3-charging-cream-50ml/17730240/?" target="_blank" rel="sponsored">Valmont Hydra3 Charging Cream </a></li><li><strong>Best for Dark Spots:</strong> <a href="https://www.dermstore.com/p/augustinus-bader-the-rich-cream-30ml/13315097/?" target="_blank" rel="sponsored">Augustinus Bader The Rich Cream </a></li><li><strong>Best Budget:</strong> <a href="https://www.ulta.com/p/skin-relief-healing-ointment-pimprod2054350?" target="_blank" rel="sponsored">Aveeno Skin Relief Healing Ointment</a></li></ul><h3 class="article-body__section" id="section-the-best-moisturizers-for-dry-skin-in-2026"><span>The Best Moisturizers for Dry Skin in 2026</span></h3><h2 id="best-overall-avene-tolerance-control-soothing-skin-recovery-balm">Best Overall: Avène Tolérance Control Soothing Skin Recovery Balm</h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc5b6-c346-11f1-be99-9f29f0c48aae">            <a href="https://www.dermstore.com/p/avene-tolerance-control-soothing-skin-recovery-balm-for-dry-sensitive-skin-40ml/13169865/?" data-model-name="Tolérance Control Soothing Skin Recovery Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NyjHjUK2kiJQbjqv6NggKX.webp" alt="Avène Tolerance Control Soothing Skin Recovery Balm for Dry Sensitive Skin (1.35 Oz.)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Avène</div>                                        <div class="featured__title">Tolérance Control Soothing Skin Recovery Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Our top pick gets a green flag from derms for its ability to soften dry skin while remaining safe for sensitive skin. "Avène Tolérance Control Soothing Skin Recovery Balm is a particularly strong option for dry and sensitive skin because the richer balm texture provides substantial moisture without an overly complicated formula," says board-certified dermatologist <a href="https://dranettareszko.com/about/" target="_blank">Anetta Reszko, MD.</a> "The combination of glycerin, shea butter, and squalane helps soften dry skin while supporting the barrier."</p><p><strong>Pros:</strong> Barrier supporting, redness soothing, sensitive skin–friendly</p><p><strong>Cons: </strong>Pricey, rich texture</p><p><strong>Key ingredients: </strong>D-Sensinose, Avène thermal spring water, shea butter</p><p><strong>Fragrance-free:</strong> Yes</p><p><strong>Size: </strong>1.3 oz.</p><p><strong>Customer review: </strong>"I first purchased this when trying to simplify my skincare due to a breakout and redness. It's helped me so much that I'm now on my 3rd purchase. I find it so soothing and it's been a perfect AM and PM moisturizer."</p></p>                </div>                            </div>        </div><h2 id="best-for-mature-skin-bioeffect-egf-power-cream">Best for Mature Skin: Bioeffect EGF Power Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc638-c346-11f1-892a-63e2df25f4cc">            <a href="https://www.dermstore.com/p/bioeffect-egf-power-cream-50ml/17779188/?" data-model-name="EGF Power Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/DABZBZu9Qsd9NnvksyfsTd.jpg" alt="Bioeffect Egf Power Cream 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>BIOEFFECT</div>                                        <div class="featured__title">EGF Power Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Mature skin needs specific ingredients in order to thrive, which is why Reszko is a fan of this formula from Bioeffect. "The EGF Power Cream is a more luxurious option for dry or mature skin that needs richer hydration," she says. "It combines ingredients such as squalane, shea butter, hyaluronic acid, and vitamin E in an elegant cream texture that works well morning or night."</p><p><strong>Pros: </strong>Firming, plumping, brightening</p><p><strong>Cons:</strong> Expensive, rich texture</p><p><strong>Key ingredients:</strong> EGF, niacinamide, squalane, vitamin E</p><p><strong>Fragrance-free: </strong>Yes</p><p><strong>Size: </strong>1.69 oz.</p><p><strong>Customer review: </strong>"This is a rich cream that melts into your skin without feeling greasy or too heavy. It leaves a beautiful sheen that looks healthy. It makes my skin plumper and stronger. I have very sensitive skin, and this is not irritating at all."</p></p>                </div>                            </div>        </div><h2 id="best-splurge-valmont-hydra3-charging-cream">Best Splurge: Valmont Hydra3 Charging Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc69c-c346-11f1-9525-b70ebd281750">            <a href="https://www.dermstore.com/p/valmont-hydra3-charging-cream-50ml/17730240/?" data-model-name="Hydra3 Charging Cream " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Kwnnvx38S9hmQJd3uG6xGn.webp" alt="Valmont Hydra3 Charging Cream 50ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Valmont</div>                                        <div class="featured__title">Hydra3 Charging Cream </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>It goes without saying that an expensive product isn't always the most efficient. Still, there are many splurge-worthy formulas on the market that are actually worth the money, like this one from Valmont. "The Hydra3 Charging Cream is a solid option for dry skin that needs richer, longer-lasting hydration without feeling overly heavy," says Reszko. "Its emollient texture works especially well for skin that feels tight, depleted, or less supple, helping improve comfort while supporting a smoother, more hydrated appearance."</p><p><strong>Pros:</strong> Plumping, barrier supporting, radiance boosting</p><p><strong>Cons: </strong>Expensive, fragranced</p><p><strong>Key ingredients: </strong>Triple DNA, fermented gentian extract, hyaluronic acid, shea butter</p><p><strong>Fragrance-free:</strong> No</p><p><strong>Size: </strong>1.69 oz.</p><p><strong>Customer review: </strong>"My skin often feels dry, especially during seasonal changes. This cream helps keep my skin feeling comfortable and balanced."</p></p>                </div>                            </div>        </div><h2 id="best-for-dark-spots-augustinus-bader-the-rich-cream">Best for Dark Spots: Augustinus Bader The Rich Cream </h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc70a-c346-11f1-8176-bb06f9d2a93e">            <a href="https://www.dermstore.com/p/augustinus-bader-the-rich-cream-30ml/13315097/?" data-model-name="The Rich Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PuqKejCpfKMTaDdoMoxuqN.webp" alt="Augustinus Bader the Rich Cream 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Augustinus Bader</div>                                        <div class="featured__title">The Rich Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Treating dark spots can feel like a never-ending process if your cream doesn't have the right ingredients. That's why we're fans of options like this one from Augustinus Bader that target discoloration while smoothing and firming skin. "The Rich Cream works especially well for dry or mature skin because it provides substantial hydration in a rich, nourishing texture," says Reszko. "For skin that feels persistently dry or depleted, the richer formula helps support the barrier and leaves the skin looking smoother and more supple over time."</p><p><strong>Pros: </strong>Firming, smoothing, barrier supporting</p><p><strong>Cons: </strong>Expensive, fragranced</p><p><strong>Key ingredients: </strong>TFC8, vitamin A, vitamin E, avocado oil</p><p><strong>Fragrance-free: </strong>Yes</p><p><strong>Size: </strong>1.7 oz.</p><p><strong>Customer review:</strong> "This [product is] amazing. I really feel and look 10 years younger. I had a lot of fine lines and wrinkles and now I can clearly see the difference. I'm loving the results so far. My skin feels soft, smooth, and my lines have almost disappeared and the spots on my skin have almost faded."</p></p>                </div>                            </div>        </div><h2 id="best-budget-aveeno-skin-relief-healing-ointment">Best Budget: Aveeno Skin Relief Healing Ointment</h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc76e-c346-11f1-81b1-55005a729d39">            <a href="https://www.ulta.com/p/skin-relief-healing-ointment-pimprod2054350?" data-model-name="Skin Relief Healing Ointment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J2jGywCUZxfQYwqzkeTZbd.png" alt="Skin Relief Healing Ointment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Aveeno</div>                                        <div class="featured__title">Skin Relief Healing Ointment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Budget-friendly options will always be standouts, and this Skin Relief Healing Ointment from Aveeno also happens to be a multipurpose formula. "The Aveeno Healing Ointment delivers fast relief from chapped, dry skin and at a very affordable price," says Clay-Ramsey. It can be used on the body, face, hands, and even lips. </p><p><strong>Pros: </strong>Nongreasy, multiuse, sensitive skin–friendly</p><p><strong>Cons: </strong>Thick texture, limited face appeal</p><p><strong>Key ingredients: </strong>Triple Oat, shea butter, glycerin</p><p><strong>Fragrance-free: </strong>Yes</p><p><strong>Size: </strong>2 oz.</p><p><strong>Customer review:</strong> "The Aveeno Skin Relief Healing Ointment is amazing stuff! It soothes and smoothes the skin. Not greasy at all. Skin felt soft for several days. You can use it all over your body. I have very dry skin the older I get, and the shea butter and triple oat help relieve my menopause-related skin issues." </p></p>                </div>                            </div>        </div><h2 id="best-lightweight-formula-belif-the-true-cream-aqua-bomb">Best Lightweight Formula: Belif The True Cream Aqua Bomb</h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc7dc-c346-11f1-bbf2-556128ed9bdc">            <a href="https://www.ulta.com/p/true-cream-aqua-bomb-hydrating-moisturizer-pimprod2043259?" data-model-name="The True Cream Aqua Bomb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kAfZy4hoZ7QyAA4GDw5eZk.png" alt="The True Cream - Aqua Bomb Hydrating Moisturizer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>belif</div>                                        <div class="featured__title">The True Cream Aqua Bomb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I've been using this water-based cream for well over five years now and can't recommend it enough for people who have combination skin that leans on the dry side. Its lightweight texture makes it perfect for year-round use, and it's my secret weapon for reducing acne-related redness. If you're a fan of the brand and need a richer option, consider the <a href="https://www.sephora.com/product/belif-the-true-cream-moisturizing-bomb-with-peptide-ceramide-P510119?" target="_blank" rel="sponsored">Belif True Cream Moisturizing Bomb</a>. </p><p><strong>Pros:</strong> Cooling, lightweight, pore refining</p><p><strong>Cons: </strong>Fragranced, less rich</p><p><strong>Key ingredients: </strong>Lady's mantle, oat extract, panthenol</p><p><strong>Fragrance-free: </strong>No</p><p><strong>Size: </strong>1.68 oz.</p><p><strong>Customer review: </strong>"Been using this cream for more than 10 years. I've cheated with other cream but this one is ultimately the one I always come back to. Smooth, refreshing, and hydrating!"</p></p>                </div>                            </div>        </div><h2 id="best-for-makeup-prep-tatcha-the-dewy-skin-cream">Best for Makeup Prep: Tatcha The Dewy Skin Cream</h2>        <div class="featured_product_block featured_block_standard" data-id="4c3fc840-c346-11f1-b769-a90203097ac8">            <a href="https://www.ulta.com/p/dewy-skin-cream-line-plumping-moisturizer-pimprod2049087?" data-model-name="The Dewy Skin Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qrBcWhEnpcSm6p8HXRJri.png" alt="The Dewy Skin Cream Line-Plumping Moisturizer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>TATCHA</div>                                        <div class="featured__title">The Dewy Skin Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Good makeup application starts with good skin prep, which is why this Tatcha cream is a staple in my routine. It plumps my skin while delivering an undeniable glow that I can see under my makeup. The texture is rich, but it's noncomedogenic, meaning I never have to worry about it clogging my pores and causing breakouts. </p><p><strong>Pros: </strong>Plumping, radiance boosting, makeup-friendly</p><p><strong>Cons: </strong>Expensive, fragranced</p><p><strong>Key ingredients:</strong> Hyaluronic acid, red algae, Japanese purple rice, squalane</p><p><strong>Fragrance-free: </strong>No</p><p><strong>Size:</strong> 1.7 oz.</p><p><strong>Customer review: </strong>"This is the holy grail for mature skin. I've been using the product for about 2 years and so glad I discovered Tacha. This moisturizing cream makes my fine lines melt away. I use morning and night and my skin has never felt better."</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-how-often-should-someone-with-dry-skin-be-moisturizing"><span>How often should someone with dry skin be moisturizing?</span></h3><p>In short, if you have dry skin, you should be moisturizing one to two times a day. "Reapplying after losing natural oils or water from the skin—like after a shower, washing your hands, cleansing your face, or simply whenever the skin's texture or look is noticeably altered—should be a regular practice," says Clay-Ramsey. "Dry skin can also be more sensitive to sun damage, so moisturizing the face and body using sunscreen every day is crucial to prevent skin issues."</p><h3 class="article-body__section" id="section-how-we-chose"><span>How We Chose</span></h3><p>As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best moisturizers for dry skin, we leaned heavily on dermatologist insights and our knowledge as beauty experts. We also considered several factors, including key ingredients, fragrance, product size, and customer reviews. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.</p><h3 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h3><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to <em>you.</em></p><p>Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.</p>
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                                                            <title><![CDATA[ $50 Million Bra, $25 Mascara—Every Product Kylie Jenner Wore on Her First Victoria's Secret Runway ]]></title>
                                                                                                <dc:content><![CDATA[ <p>ICYMI, <a href="https://www.whowhatwear.com/tag/kylie-jenner/page/2" target="_blank">Kylie Jenner</a> walked her first <a href="https://www.whowhatwear.com/fashion/runway/victorias-secret-fashion-show-2026" target="_blank">Victoria's Secret Fashion Show</a> <a href="https://www.whowhatwear.com/fashion/celebrity-style/kylie-jenner-victorias-secret-fashion-show-2026" target="_blank">wearing the $50 million Fantasy Bra</a>—the first time in eight years the highly-anticipated design has appeared on the runway (<a href="https://www.whowhatwear.com/tag/elsa-hosk" target="_blank">Elsa Hosk</a> was the last to wear it in 2018). As I described it to my husband last night, being selected to wear the diamond-encrusted garment is the equivalent to securing a Super Bowl ring: exclusive and utterly iconic. Suffice it to say, I legitimately shrieked at her surprise appearance (though, I had an inkling a viral moment was afoot when I saw <a href="https://www.instagram.com/p/Dep4Z2NvtPc/?hl=en" target="_blank">Kris and Timothée take their seats</a> in the front row). </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1810px;"><p class="vanilla-image-block" style="padding-top:141.44%;"><img id="oL9yETbwgsuqKiKkkRxinE" name="GettyImages-2300889906 listing" alt="Photo of Kylie Jenner walking the Victoria's Secret Fashion Show" src="https://cdn.mos.cms.futurecdn.net/oL9yETbwgsuqKiKkkRxinE-1920-80.jpg" mos="" align="middle" fullscreen="" width="1810" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Dimitrios Kambouris/Getty Images for Victoria's Secret)</span></figcaption></figure><p>Jenner looked positively radiant as she made her VS runway debut—a byproduct of all the diamonds, of course, but her soft glam (courtesy of her longtime makeup artist <a href="https://www.instagram.com/makeupbyariel/?hl=en" target="_blank"><u>Ariel Tejada</u></a>) was also every bit angelic. Scroll ahead for a full breakdown of each product she wore, including the $25 mascara that rivals the look of falsies, even on camera. I have a feeling Angel Kylie will sweep this Halloween (T-minus 12 days, people), so feel free to bookmark this for an <a href="https://www.whowhatwear.com/beauty/makeup/halloween-makeup-ideas" target="_blank">easy makeup idea</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DML6tQSabvhvjNvZD7V5jj" name="GettyImages-2300889906 listing" alt="Photo of Kylie Jenner walking the Victoria's Secret Fashion Show" src="https://cdn.mos.cms.futurecdn.net/DML6tQSabvhvjNvZD7V5jj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DertM7WGlQX/?hl=en&img_index=1" target="_blank">@kyliejenner</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-every-makeup-product-kylie-jenner-wore-to-walk-the-vs-fashion-show"><span>Every Makeup Product Kylie Jenner Wore to Walk the VS Fashion Show</span></h2>        <div class="featured_product_block featured_block_standard" data-id="bb3de7ba-cbdc-11f1-8ba3-13011d0d707f">            <a href="https://www.ulta.com/p/skin-tint-blurring-elixir-foundation-pimprod2046452?sku=2627225" data-model-name="Skin Tint Blurring Elixir Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3DhfrBrWFsP5aRHyncJ4rf.png" alt="Skin Tint Blurring Elixir Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This serum-y skin tint offers medium coverage while feeling light as air. Jenner wears the shade 5N. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de828-cbdc-11f1-9247-dfd64b7f728c">            <a href="https://www.ulta.com/p/power-plush-longwear-concealer-pimprod2041665?sku=2616188" data-model-name="Power Plush Longwear Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UtxHEKjpYroREiYnNQZjFf.png" alt="Power Plush Longwear Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Power Plush Longwear Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For a seamless look, Jenner paired the lightweight skin tint with her equally cushiony concealer (shade 4.5C), which boasts the same medium coverage and satin finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de88c-cbdc-11f1-81a0-a980d7b837d4">            <a href="https://www.ulta.com/p/natural-blur-brightening-powder-pimprod2059356?sku=2655102" data-model-name="Natural Blur Brightening Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CzyhAeKMU9Wy7R8PmpdtBg.png" alt="Natural Blur Brightening Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Natural Blur Brightening Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A pink brightening powder is A+ for disguising dark circles without globbing on tons of product. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de8fa-cbdc-11f1-b663-939a7f07076d">            <a href="https://www.ulta.com/p/kylash-volume-mascara-pimprod2038642?sku=2608568" data-model-name="Kylash Volume Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ASHcxWhfhR5sHWkwXzPSff.png" alt="Kylash Volume Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Kylash Volume Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Jenner really knocked it out of the park with this volumizing, smudge-proof mascara. It not only makes lashes look immediately thicker but also keeps them lifted all day. Have you ever noticed your eyelashes "wilt" after a few hours from the weight of an inky pigment? That never happens with his number. "Its the only mascara I purchase," one Ulta reviewer shares after restocking it for a third time. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de95e-cbdc-11f1-9c39-5d86ce58f09c">            <a href="https://kyliecosmetics.com/products/lip-and-cheek-glow-balm?variant=44848583704818" data-model-name="Lip & Cheek Glow Balm  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KG3iYEuNxcpTXVstqqpqTh.png" alt="Kylie Cosmetics, Lip & Cheek Glow Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Lip & Cheek Glow Balm  </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Jenner wore two blushes on the runway. First up: This versatile balm formula in the shade Winter Kissed, which is officially available October 21. Mark your calendars. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de9c2-cbdc-11f1-b1d0-87ce12fe2392">            <a href="https://www.ulta.com/p/hybrid-blush-pimprod2052296?sku=2642973" data-model-name="Hybrid Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7stgca66V6oMnYoPaZvqxg.png" alt="Hybrid Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Hybrid Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next, Tejada applied this powder blush in the shade Cheeky Mood (a pink coral) to lock in the vibrant color. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3dea62-cbdc-11f1-80d3-874022ef60e8">            <a href="https://www.ulta.com/p/precision-pout-lip-liner-pimprod2042994?sku=2651083" data-model-name="Precision Pout Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RHTv2He8nDMmLF7pKcvuBf.png" alt="Precision Pout Lip Liner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Precision Pout Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect contouring lip liner. Jenner wears the shade Cool Nude. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3dead0-cbdc-11f1-83b0-cd4d59b80ef1">            <a href="https://www.ulta.com/p/tinted-butter-balm-pimprod2039856?sku=2611057" data-model-name="Tinted Butter Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tKi79xFpd97ztppiFu2qbf.png" alt="Tinted Butter Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Tinted Butter Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This equally cool-toned tinted balm (Love That 4 U) gave Jenner's lips  the right amount of heathy shine without reading extremely glossy—just enough for a "my lips, but better" supermodel pout. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/kylie-jenner-victorias-secret-fashion-show-2026-makeup</link>
                                                                            <description>
                            <![CDATA[ I can already see the endless re-creations. ]]>
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                                                                        <pubDate>Mon, 19 Oct 2026 17:00:34 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Oct 2026 21:37:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@kyliejenner]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo of Kylie Jenner walking the Victoria&#039;s Secret Fashion Show ]]></media:description>                                                            <media:text><![CDATA[Photo of Kylie Jenner walking the Victoria&#039;s Secret Fashion Show ]]></media:text>
                                <media:title type="plain"><![CDATA[Photo of Kylie Jenner walking the Victoria&#039;s Secret Fashion Show ]]></media:title>
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                                <p>ICYMI, <a href="https://www.whowhatwear.com/tag/kylie-jenner/page/2" target="_blank">Kylie Jenner</a> walked her first <a href="https://www.whowhatwear.com/fashion/runway/victorias-secret-fashion-show-2026" target="_blank">Victoria's Secret Fashion Show</a> <a href="https://www.whowhatwear.com/fashion/celebrity-style/kylie-jenner-victorias-secret-fashion-show-2026" target="_blank">wearing the $50 million Fantasy Bra</a>—the first time in eight years the highly-anticipated design has appeared on the runway (<a href="https://www.whowhatwear.com/tag/elsa-hosk" target="_blank">Elsa Hosk</a> was the last to wear it in 2018). As I described it to my husband last night, being selected to wear the diamond-encrusted garment is the equivalent to securing a Super Bowl ring: exclusive and utterly iconic. Suffice it to say, I legitimately shrieked at her surprise appearance (though, I had an inkling a viral moment was afoot when I saw <a href="https://www.instagram.com/p/Dep4Z2NvtPc/?hl=en" target="_blank">Kris and Timothée take their seats</a> in the front row). </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1810px;"><p class="vanilla-image-block" style="padding-top:141.44%;"><img id="oL9yETbwgsuqKiKkkRxinE" name="GettyImages-2300889906 listing" alt="Photo of Kylie Jenner walking the Victoria's Secret Fashion Show" src="https://cdn.mos.cms.futurecdn.net/oL9yETbwgsuqKiKkkRxinE-1920-80.jpg" mos="" align="middle" fullscreen="" width="1810" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Dimitrios Kambouris/Getty Images for Victoria's Secret)</span></figcaption></figure><p>Jenner looked positively radiant as she made her VS runway debut—a byproduct of all the diamonds, of course, but her soft glam (courtesy of her longtime makeup artist <a href="https://www.instagram.com/makeupbyariel/?hl=en" target="_blank"><u>Ariel Tejada</u></a>) was also every bit angelic. Scroll ahead for a full breakdown of each product she wore, including the $25 mascara that rivals the look of falsies, even on camera. I have a feeling Angel Kylie will sweep this Halloween (T-minus 12 days, people), so feel free to bookmark this for an <a href="https://www.whowhatwear.com/beauty/makeup/halloween-makeup-ideas" target="_blank">easy makeup idea</a>. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="DML6tQSabvhvjNvZD7V5jj" name="GettyImages-2300889906 listing" alt="Photo of Kylie Jenner walking the Victoria's Secret Fashion Show" src="https://cdn.mos.cms.futurecdn.net/DML6tQSabvhvjNvZD7V5jj-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DertM7WGlQX/?hl=en&img_index=1" target="_blank">@kyliejenner</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-every-makeup-product-kylie-jenner-wore-to-walk-the-vs-fashion-show"><span>Every Makeup Product Kylie Jenner Wore to Walk the VS Fashion Show</span></h2>        <div class="featured_product_block featured_block_standard" data-id="bb3de7ba-cbdc-11f1-8ba3-13011d0d707f">            <a href="https://www.ulta.com/p/skin-tint-blurring-elixir-foundation-pimprod2046452?sku=2627225" data-model-name="Skin Tint Blurring Elixir Foundation" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3DhfrBrWFsP5aRHyncJ4rf.png" alt="Skin Tint Blurring Elixir Foundation"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Skin Tint Blurring Elixir Foundation</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This serum-y skin tint offers medium coverage while feeling light as air. Jenner wears the shade 5N. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de828-cbdc-11f1-9247-dfd64b7f728c">            <a href="https://www.ulta.com/p/power-plush-longwear-concealer-pimprod2041665?sku=2616188" data-model-name="Power Plush Longwear Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/UtxHEKjpYroREiYnNQZjFf.png" alt="Power Plush Longwear Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Power Plush Longwear Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>For a seamless look, Jenner paired the lightweight skin tint with her equally cushiony concealer (shade 4.5C), which boasts the same medium coverage and satin finish. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de88c-cbdc-11f1-81a0-a980d7b837d4">            <a href="https://www.ulta.com/p/natural-blur-brightening-powder-pimprod2059356?sku=2655102" data-model-name="Natural Blur Brightening Powder" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/CzyhAeKMU9Wy7R8PmpdtBg.png" alt="Natural Blur Brightening Powder"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Natural Blur Brightening Powder</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A pink brightening powder is A+ for disguising dark circles without globbing on tons of product. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de8fa-cbdc-11f1-b663-939a7f07076d">            <a href="https://www.ulta.com/p/kylash-volume-mascara-pimprod2038642?sku=2608568" data-model-name="Kylash Volume Mascara" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ASHcxWhfhR5sHWkwXzPSff.png" alt="Kylash Volume Mascara"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Kylash Volume Mascara</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Jenner really knocked it out of the park with this volumizing, smudge-proof mascara. It not only makes lashes look immediately thicker but also keeps them lifted all day. Have you ever noticed your eyelashes "wilt" after a few hours from the weight of an inky pigment? That never happens with his number. "Its the only mascara I purchase," one Ulta reviewer shares after restocking it for a third time. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de95e-cbdc-11f1-9c39-5d86ce58f09c">            <a href="https://kyliecosmetics.com/products/lip-and-cheek-glow-balm?variant=44848583704818" data-model-name="Lip & Cheek Glow Balm  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KG3iYEuNxcpTXVstqqpqTh.png" alt="Kylie Cosmetics, Lip & Cheek Glow Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Lip & Cheek Glow Balm  </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Jenner wore two blushes on the runway. First up: This versatile balm formula in the shade Winter Kissed, which is officially available October 21. Mark your calendars. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3de9c2-cbdc-11f1-b1d0-87ce12fe2392">            <a href="https://www.ulta.com/p/hybrid-blush-pimprod2052296?sku=2642973" data-model-name="Hybrid Blush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/7stgca66V6oMnYoPaZvqxg.png" alt="Hybrid Blush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Hybrid Blush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next, Tejada applied this powder blush in the shade Cheeky Mood (a pink coral) to lock in the vibrant color. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3dea62-cbdc-11f1-80d3-874022ef60e8">            <a href="https://www.ulta.com/p/precision-pout-lip-liner-pimprod2042994?sku=2651083" data-model-name="Precision Pout Lip Liner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/RHTv2He8nDMmLF7pKcvuBf.png" alt="Precision Pout Lip Liner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Precision Pout Lip Liner</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect contouring lip liner. Jenner wears the shade Cool Nude. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="bb3dead0-cbdc-11f1-83b0-cd4d59b80ef1">            <a href="https://www.ulta.com/p/tinted-butter-balm-pimprod2039856?sku=2611057" data-model-name="Tinted Butter Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tKi79xFpd97ztppiFu2qbf.png" alt="Tinted Butter Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Tinted Butter Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This equally cool-toned tinted balm (Love That 4 U) gave Jenner's lips  the right amount of heathy shine without reading extremely glossy—just enough for a "my lips, but better" supermodel pout. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Trust Me: We’ll All Be Wearing Our French Tips in This Shade for Autumn ]]></title>
                                                                                                <dc:content><![CDATA[ <p>To refer to a <a href="https://www.whowhatwear.com/uk/french-manicure-ideas">French manicure </a>as a nail trend is, quite frankly, ridiculous. It’s possibly the most classic nail look of all time, and one of those manicures that never goes out of style. The timeless combination of crisp white tips with a nude base is returned to time and time again by nail artists, but as we head into <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-french-manicure-trends-2026">autumn,</a> we’ve spotted that many are switching out those iconic white tips for something more seasonal. Enter: the black French manicure.</p><p>Providing the same understated look that makes the original manicure so enduring, the darker tips of the black French mani simply give the whole look a little more edge. "Black tips work particularly well for autumn because they complement darker clothing, leather, tailoring and all those richer seasonal textures," explains <strong>award-winning nail artist </strong><a href="https://www.instagram.com/kingofnail?stkn=Y2o5dzhndzc2OHR3" target="_blank"><strong>Max Estrada</strong></a>. "You still have the sophistication of a classic French manicure, but the black gives it a little more drama and attitude." Plus, the darker colour palette feels particularly fitting for autumn when deep <a href="https://www.whowhatwear.com/beauty/nails/burgundy-pedicure">burgundies</a>, <a href="https://www.whowhatwear.com/beauty/nails/summer-chocolate-pedicure">chocolate browns</a> and moodier hues tend to dominate both manicures <em>and </em><a href="https://www.whowhatwear.com/beauty/nails/autumn-pedicure-trends-2026">pedicures</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="saFdKPhs8HoHbpYNwNCccg" name="nailsbyzola_1778020582_3890639115363904556_6651195684" alt="Sabrina Carpenter film strip inspired black French manicure ideas" src="https://cdn.mos.cms.futurecdn.net/saFdKPhs8HoHbpYNwNCccg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DX-VXm0GAhz/?hl=en&img_index=1" target="_blank" rel="nofollow">@nailsbyzola</a>)</span></figcaption></figure><p>Even better, the versatility of the original French manicure remains. An <a href="https://www.whowhatwear.com/beauty/nails/micro-french-manicure-trend">ultra-fine</a> black tip will appeal to minimalists, whilst a thicker or more graphic tip is perfect for those who prefer a more experimental manicure. Plus, you can play around with the base colour, from <a href="https://www.whowhatwear.com/beauty/nails/milky-french-pedicure">milky nudes</a> to tonal shades, depending on how classic or modern you want your final black French manicure to be.</p><p>Ahead, we’ve rounded up all the inspiration you need to embrace darker tips, and the best products to create your own black French manicure at home.</p><h3 class="article-body__section" id="section-11-black-french-manicure-ideas"><span>11 Black French-Manicure Ideas</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1240px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="n8NevD4AVSDyoYcCG4azaN" name="polishedbylolo_1702923157_3260678234306543054_36390769476" alt="black french manicure with square tips" src="https://cdn.mos.cms.futurecdn.net/n8NevD4AVSDyoYcCG4azaN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1240" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1AQZQKsH3O/" target="_blank" rel="nofollow">@polishedbylolo</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/square-nail-ideas">Square nails</a> have been the chicest shape of 2026 and they look so chic teamed with these perfectly precise black tips.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qVYY4Ax9vEMq8ZhxqN6nA5" name="iramshelton_1613643162_2511743351509821717_18344860425" alt="Iram Shelton black dotted French manicure" src="https://cdn.mos.cms.futurecdn.net/qVYY4Ax9vEMq8ZhxqN6nA5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CLbgUU5sSkV/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>We're going dotty for this playful set, which nods to autumn's <a href="https://www.whowhatwear.com/beauty/nails/animal-print-nail-ideas">animal-print nail trend</a> without going full throttle. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Ca63Mc2ydJLJ6eoNBUbcBo" name="matejanova_1790274586_3993433646506719051_35353857325" alt="black french manicure on one hand and colour block black nails on other hand" src="https://cdn.mos.cms.futurecdn.net/Ca63Mc2ydJLJ6eoNBUbcBo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdriBtECEc-/?img_index=5" target="_blank" rel="nofollow">@matejanova</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/mix-and-match-nail-colour-trend">Mix-and-match manicures</a> always look cool, as this classic black French manicure and <a href="https://www.whowhatwear.com/beauty/nails/colour-blocking-french-manicure">colour-block</a> set proves.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="jqU7VvDZCNf2w2TCA8p5gK" name="sabrina-carpenter-nails" alt="Sabrina Carpenter with film print French tips" src="https://cdn.mos.cms.futurecdn.net/jqU7VvDZCNf2w2TCA8p5gK-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYfn1-wy_b7/?hl=en" target="_blank" rel="nofollow">@nailsbyzola</a>)</span></figcaption></figure><p>This re-creation of Sabrina Carpenter's film-strip-inspired manicure for this year's Met Gala is seriously glam.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:112.29%;"><img id="ZYJWuqXi7WMRzb2aWdFLDe" name="iramshelton_1634804352_2689256278788770475_18344860425" alt="diagonal black French manicure" src="https://cdn.mos.cms.futurecdn.net/ZYJWuqXi7WMRzb2aWdFLDe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1617" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CVSKFZXMYqr/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>Who knew that switching the direction of the nail tip from horizontal to diagonal could create such impact?  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dNQ9qDvChYWqwnqpghpwaA" name="themaniclub_1778337937_3893300474024137972_42363475752" alt="black french manicure with pearl detailing and pink base" src="https://cdn.mos.cms.futurecdn.net/dNQ9qDvChYWqwnqpghpwaA-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYHyrUglGvf/?img_index=1" target="_blank" rel="nofollow">@themaniclub</a>)</span></figcaption></figure><p>Embellished nails were bookmarked as one of 2026's biggest <a href="https://www.whowhatwear.com/beauty/nails/nail-art-trends-2026">nail art trends,</a> so I love the way that this set combines pearl detailing with glossy black French tips. Seriously chic.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:106.88%;"><img id="hEtrdfvcYnbrEZktohT5jF" name="matejanova_1630136832_2650102285592583276_35353857325" alt="micro black French manicure" src="https://cdn.mos.cms.futurecdn.net/hEtrdfvcYnbrEZktohT5jF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1539" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CTHDfznMlxs/" target="_blank" rel="nofollow">@matejanova</a>)</span></figcaption></figure><p>You'd need a seriously steady hand to nail these ultra-fine tips, but we're big fans of this minimalist style.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="eAqFSHtz9rsr3xKNvu7mxM" name="iramshelton_1668629106_2972998882863164044_18344860425" alt="black french manicure with abstract black tips" src="https://cdn.mos.cms.futurecdn.net/eAqFSHtz9rsr3xKNvu7mxM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClCNrt6sSqM/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>There's something about this abstract black nail design that feels made for spooky season. I've got it bookmarked as a genuinely stylish option for this year's <a href="https://www.whowhatwear.com/beauty/nails/halloween-nail-ideas-2026">Halloween mani</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="q8nFy96RRFCUeRFp8Wsqeh" name="lolo.nailedit_1704040423_3270050543211169638_39741865912" alt="black French manicure with stud detailing" src="https://cdn.mos.cms.futurecdn.net/q8nFy96RRFCUeRFp8Wsqeh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1hjaTBrMdm/" target="_blank" rel="nofollow">@lolo.nailedit</a>)</span></figcaption></figure><p>Move over, polka dots: <a href="https://www.whowhatwear.com/beauty/nails/studded-nails-trend">studded nails</a> are an edgy alternative for autumn. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:106.94%;"><img id="DbytFcngDBedQq43UCSoJB" name="iramshelton_1664810072_2940962505451545505_18344860425" alt="Black French tips with a charcoal base colour" src="https://cdn.mos.cms.futurecdn.net/DbytFcngDBedQq43UCSoJB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1540" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CjQZdEbLqOh/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>Turning the classic French manicure entirely on its head, this set teams glossy black tips with a matte charcoal base for a really striking result. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MB76RwbkZNoi5Y3A8fmRRS" name="paintboxnails_1645292308_2777235637516105199_490626711" alt="classic black French manicure" src="https://cdn.mos.cms.futurecdn.net/MB76RwbkZNoi5Y3A8fmRRS-1920-80.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CaKuRkPs_Xv/" target="_blank" rel="nofollow">@paintboxnails</a>)</span></figcaption></figure><p>Sometimes simple is best, and these <a href="https://www.whowhatwear.com/almond-nail-designs">almond-shaped</a> black tips are so wearable.</p><h3 id="shop-the-look">Shop the Look:</h3>        <div class="featured_product_block featured_block_standard" data-id="96071dbe-c195-11f1-bbe7-ef898131e966">            <a href="https://uk.manucurist.com/products/green-nail-polish-licorice" data-model-name="Nail Polish in Licorice" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Vg5z5kYFcSHJYjSjHCJcwU.jpg" alt="Licorice"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Licorice</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A highly opaque, ultra-glossy polish for the perfect black French tip.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071e36-c195-11f1-8fda-610dd50a3ac6">            <a href="https://uk.manucurist.com/products/nail-art-brush" data-model-name="Nail Art Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/miUzHiBbeiqczafY4CeoxG.jpg" alt="Manucurist, Manucurist Nail Art Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Art Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You'll need a steady hand to perfect your French tips, but this precision brush is a great tool to practice with.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071eae-c195-11f1-ae98-e1f3deadf7d3">            <a href="https://www.boots.com/gel-by-essie-longwear-nail-polish-jet-black-varnish-like-it-loud-no-uv-up-to-15-day-wear-10342349" data-model-name="Longwear Nail Polish in Like It Loud" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3y3Vnv4zLLQzhzBEUBZVF9.webp" alt="Gel by Essie Longwear Nail Polish, Jet Black Varnish, Like It Loud, No Uv, Up to 15 Day Wear"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Longwear Nail Polish in Like It Loud</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want those French tips to last, then this gel-inspired polish should stick around for up to 15 days.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071f1c-c195-11f1-b82b-53781f2d1638">            <a href="https://www.lookfantastic.com/p/mylee-stamp-it-out-nail-stamper/15381508" data-model-name="Stamp It Out Nail Stamper" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4ZyucDVdn5h4J3jetpYtCH.webp" alt="Mylee Stamp It Out Nail Stamper"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Stamp It Out Nail Stamper</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love this nail stamper, which allows you to paint your polish on the top of it, then press your nail tip in for the perfect shape.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071f94-c195-11f1-aa89-978886e3784d">            <a href="https://www.opi.com/en-GB/products/cave-the-way-nail-lacquer" data-model-name="Nail Lacquer in Cave the Way" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tQZjd8kiEgan3wgikmuXSZ.jpg" alt="OPI, Cave the Way Nail Lacquer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Cave the Way</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Estrada </strong>recommends softening up a black manicure with a little shimmer. "I love an incredibly fine glitter because it catches the light without taking away from the sophistication of the black French," he says.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/black-french-manicure-ideas</link>
                                                                            <description>
                            <![CDATA[ Nail noir. ]]>
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                                                                        <pubDate>Mon, 19 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Oct 2026 15:42:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mica Ricketts ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/whowhatwear/posts/1207/MicaRicketts_Headshot-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire UK, Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor from 2019 to 2021. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort. &lt;/p&gt;&lt;p&gt;Mica often contributes to Who What Wear UK&#039;s Next in Beauty awards as part of our expert judging panel, testing countless products over a period of a few months to help whittle down to the very best in class. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@iramshelton]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[black french manicure ideas]]></media:description>                                                            <media:text><![CDATA[black french manicure ideas]]></media:text>
                                <media:title type="plain"><![CDATA[black french manicure ideas]]></media:title>
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                            <![CDATA[
                            <article>
                                <p>To refer to a <a href="https://www.whowhatwear.com/uk/french-manicure-ideas">French manicure </a>as a nail trend is, quite frankly, ridiculous. It’s possibly the most classic nail look of all time, and one of those manicures that never goes out of style. The timeless combination of crisp white tips with a nude base is returned to time and time again by nail artists, but as we head into <a href="https://www.whowhatwear.com/beauty/fragrance/autumn-french-manicure-trends-2026">autumn,</a> we’ve spotted that many are switching out those iconic white tips for something more seasonal. Enter: the black French manicure.</p><p>Providing the same understated look that makes the original manicure so enduring, the darker tips of the black French mani simply give the whole look a little more edge. "Black tips work particularly well for autumn because they complement darker clothing, leather, tailoring and all those richer seasonal textures," explains <strong>award-winning nail artist </strong><a href="https://www.instagram.com/kingofnail?stkn=Y2o5dzhndzc2OHR3" target="_blank"><strong>Max Estrada</strong></a>. "You still have the sophistication of a classic French manicure, but the black gives it a little more drama and attitude." Plus, the darker colour palette feels particularly fitting for autumn when deep <a href="https://www.whowhatwear.com/beauty/nails/burgundy-pedicure">burgundies</a>, <a href="https://www.whowhatwear.com/beauty/nails/summer-chocolate-pedicure">chocolate browns</a> and moodier hues tend to dominate both manicures <em>and </em><a href="https://www.whowhatwear.com/beauty/nails/autumn-pedicure-trends-2026">pedicures</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="saFdKPhs8HoHbpYNwNCccg" name="nailsbyzola_1778020582_3890639115363904556_6651195684" alt="Sabrina Carpenter film strip inspired black French manicure ideas" src="https://cdn.mos.cms.futurecdn.net/saFdKPhs8HoHbpYNwNCccg-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DX-VXm0GAhz/?hl=en&img_index=1" target="_blank" rel="nofollow">@nailsbyzola</a>)</span></figcaption></figure><p>Even better, the versatility of the original French manicure remains. An <a href="https://www.whowhatwear.com/beauty/nails/micro-french-manicure-trend">ultra-fine</a> black tip will appeal to minimalists, whilst a thicker or more graphic tip is perfect for those who prefer a more experimental manicure. Plus, you can play around with the base colour, from <a href="https://www.whowhatwear.com/beauty/nails/milky-french-pedicure">milky nudes</a> to tonal shades, depending on how classic or modern you want your final black French manicure to be.</p><p>Ahead, we’ve rounded up all the inspiration you need to embrace darker tips, and the best products to create your own black French manicure at home.</p><h3 class="article-body__section" id="section-11-black-french-manicure-ideas"><span>11 Black French-Manicure Ideas</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1240px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="n8NevD4AVSDyoYcCG4azaN" name="polishedbylolo_1702923157_3260678234306543054_36390769476" alt="black french manicure with square tips" src="https://cdn.mos.cms.futurecdn.net/n8NevD4AVSDyoYcCG4azaN-1920-80.jpg" mos="" align="middle" fullscreen="" width="1240" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1AQZQKsH3O/" target="_blank" rel="nofollow">@polishedbylolo</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/square-nail-ideas">Square nails</a> have been the chicest shape of 2026 and they look so chic teamed with these perfectly precise black tips.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="qVYY4Ax9vEMq8ZhxqN6nA5" name="iramshelton_1613643162_2511743351509821717_18344860425" alt="Iram Shelton black dotted French manicure" src="https://cdn.mos.cms.futurecdn.net/qVYY4Ax9vEMq8ZhxqN6nA5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1440" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CLbgUU5sSkV/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>We're going dotty for this playful set, which nods to autumn's <a href="https://www.whowhatwear.com/beauty/nails/animal-print-nail-ideas">animal-print nail trend</a> without going full throttle. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="Ca63Mc2ydJLJ6eoNBUbcBo" name="matejanova_1790274586_3993433646506719051_35353857325" alt="black french manicure on one hand and colour block black nails on other hand" src="https://cdn.mos.cms.futurecdn.net/Ca63Mc2ydJLJ6eoNBUbcBo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdriBtECEc-/?img_index=5" target="_blank" rel="nofollow">@matejanova</a>)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/nails/mix-and-match-nail-colour-trend">Mix-and-match manicures</a> always look cool, as this classic black French manicure and <a href="https://www.whowhatwear.com/beauty/nails/colour-blocking-french-manicure">colour-block</a> set proves.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="jqU7VvDZCNf2w2TCA8p5gK" name="sabrina-carpenter-nails" alt="Sabrina Carpenter with film print French tips" src="https://cdn.mos.cms.futurecdn.net/jqU7VvDZCNf2w2TCA8p5gK-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYfn1-wy_b7/?hl=en" target="_blank" rel="nofollow">@nailsbyzola</a>)</span></figcaption></figure><p>This re-creation of Sabrina Carpenter's film-strip-inspired manicure for this year's Met Gala is seriously glam.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:112.29%;"><img id="ZYJWuqXi7WMRzb2aWdFLDe" name="iramshelton_1634804352_2689256278788770475_18344860425" alt="diagonal black French manicure" src="https://cdn.mos.cms.futurecdn.net/ZYJWuqXi7WMRzb2aWdFLDe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1617" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CVSKFZXMYqr/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>Who knew that switching the direction of the nail tip from horizontal to diagonal could create such impact?  </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="dNQ9qDvChYWqwnqpghpwaA" name="themaniclub_1778337937_3893300474024137972_42363475752" alt="black french manicure with pearl detailing and pink base" src="https://cdn.mos.cms.futurecdn.net/dNQ9qDvChYWqwnqpghpwaA-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYHyrUglGvf/?img_index=1" target="_blank" rel="nofollow">@themaniclub</a>)</span></figcaption></figure><p>Embellished nails were bookmarked as one of 2026's biggest <a href="https://www.whowhatwear.com/beauty/nails/nail-art-trends-2026">nail art trends,</a> so I love the way that this set combines pearl detailing with glossy black French tips. Seriously chic.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:106.88%;"><img id="hEtrdfvcYnbrEZktohT5jF" name="matejanova_1630136832_2650102285592583276_35353857325" alt="micro black French manicure" src="https://cdn.mos.cms.futurecdn.net/hEtrdfvcYnbrEZktohT5jF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1539" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CTHDfznMlxs/" target="_blank" rel="nofollow">@matejanova</a>)</span></figcaption></figure><p>You'd need a seriously steady hand to nail these ultra-fine tips, but we're big fans of this minimalist style.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="eAqFSHtz9rsr3xKNvu7mxM" name="iramshelton_1668629106_2972998882863164044_18344860425" alt="black french manicure with abstract black tips" src="https://cdn.mos.cms.futurecdn.net/eAqFSHtz9rsr3xKNvu7mxM-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/ClCNrt6sSqM/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>There's something about this abstract black nail design that feels made for spooky season. I've got it bookmarked as a genuinely stylish option for this year's <a href="https://www.whowhatwear.com/beauty/nails/halloween-nail-ideas-2026">Halloween mani</a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="q8nFy96RRFCUeRFp8Wsqeh" name="lolo.nailedit_1704040423_3270050543211169638_39741865912" alt="black French manicure with stud detailing" src="https://cdn.mos.cms.futurecdn.net/q8nFy96RRFCUeRFp8Wsqeh-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/C1hjaTBrMdm/" target="_blank" rel="nofollow">@lolo.nailedit</a>)</span></figcaption></figure><p>Move over, polka dots: <a href="https://www.whowhatwear.com/beauty/nails/studded-nails-trend">studded nails</a> are an edgy alternative for autumn. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:106.94%;"><img id="DbytFcngDBedQq43UCSoJB" name="iramshelton_1664810072_2940962505451545505_18344860425" alt="Black French tips with a charcoal base colour" src="https://cdn.mos.cms.futurecdn.net/DbytFcngDBedQq43UCSoJB-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1540" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CjQZdEbLqOh/" target="_blank" rel="nofollow">@iramshelton</a>)</span></figcaption></figure><p>Turning the classic French manicure entirely on its head, this set teams glossy black tips with a matte charcoal base for a really striking result. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MB76RwbkZNoi5Y3A8fmRRS" name="paintboxnails_1645292308_2777235637516105199_490626711" alt="classic black French manicure" src="https://cdn.mos.cms.futurecdn.net/MB76RwbkZNoi5Y3A8fmRRS-1920-80.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/CaKuRkPs_Xv/" target="_blank" rel="nofollow">@paintboxnails</a>)</span></figcaption></figure><p>Sometimes simple is best, and these <a href="https://www.whowhatwear.com/almond-nail-designs">almond-shaped</a> black tips are so wearable.</p><h3 id="shop-the-look">Shop the Look:</h3>        <div class="featured_product_block featured_block_standard" data-id="96071dbe-c195-11f1-bbe7-ef898131e966">            <a href="https://uk.manucurist.com/products/green-nail-polish-licorice" data-model-name="Nail Polish in Licorice" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Vg5z5kYFcSHJYjSjHCJcwU.jpg" alt="Licorice"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Licorice</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>A highly opaque, ultra-glossy polish for the perfect black French tip.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071e36-c195-11f1-8fda-610dd50a3ac6">            <a href="https://uk.manucurist.com/products/nail-art-brush" data-model-name="Nail Art Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/miUzHiBbeiqczafY4CeoxG.jpg" alt="Manucurist, Manucurist Nail Art Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Art Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>You'll need a steady hand to perfect your French tips, but this precision brush is a great tool to practice with.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071eae-c195-11f1-ae98-e1f3deadf7d3">            <a href="https://www.boots.com/gel-by-essie-longwear-nail-polish-jet-black-varnish-like-it-loud-no-uv-up-to-15-day-wear-10342349" data-model-name="Longwear Nail Polish in Like It Loud" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/3y3Vnv4zLLQzhzBEUBZVF9.webp" alt="Gel by Essie Longwear Nail Polish, Jet Black Varnish, Like It Loud, No Uv, Up to 15 Day Wear"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie</div>                                        <div class="featured__title">Longwear Nail Polish in Like It Loud</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you want those French tips to last, then this gel-inspired polish should stick around for up to 15 days.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071f1c-c195-11f1-b82b-53781f2d1638">            <a href="https://www.lookfantastic.com/p/mylee-stamp-it-out-nail-stamper/15381508" data-model-name="Stamp It Out Nail Stamper" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:133.33%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/4ZyucDVdn5h4J3jetpYtCH.webp" alt="Mylee Stamp It Out Nail Stamper"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Mylee</div>                                        <div class="featured__title">Stamp It Out Nail Stamper</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>I love this nail stamper, which allows you to paint your polish on the top of it, then press your nail tip in for the perfect shape.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="96071f94-c195-11f1-aa89-978886e3784d">            <a href="https://www.opi.com/en-GB/products/cave-the-way-nail-lacquer" data-model-name="Nail Lacquer in Cave the Way" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tQZjd8kiEgan3wgikmuXSZ.jpg" alt="OPI, Cave the Way Nail Lacquer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>OPI</div>                                        <div class="featured__title">Nail Lacquer in Cave the Way</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><strong>Estrada </strong>recommends softening up a black manicure with a little shimmer. "I love an incredibly fine glitter because it catches the light without taking away from the sophistication of the black French," he says.</p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h3><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts, including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ SPF Stacking Is the Derm-Approved Dewy-Makeup Hack I'm Taking Into Fall ]]></title>
                                                                                                <dc:content><![CDATA[ <p>What if I told you that the key to achieving a Goldilocks fall makeup base (not too shiny, not too matte) isn't a makeup product at all but a <a href="https://www.whowhatwear.com/beauty/skin/best-face-sunscreen" target="_blank">sunscreen</a>? Stay with me here. Yes, sunscreen formulas have come a long way in recent years—especially with the recent <a href="https://www.fda.gov/news-events/press-announcements/fda-expands-sunscreen-options-first-time-20-years" target="_blank">FDA approval of BEMT</a>!—but still, there are very few I genuinely look forward to applying and pretty much none that I'd consider a makeup staple. Well, that was until I learned this derm-approved hack. </p><p>Let me rewind. This past September, <a href="https://www.instagram.com/jurhyu/" target="_blank"><u>Ju Rhyu</u></a>, the mastermind behind <a href="https://www.whowhatwear.com/hero-cosmetics-review" target="_blank">Hero Cosmetics</a>, and board-certified dermatologist <a href="https://www.salinasvalleyhealth.com/find-a-provider/aimee-s-paik-md/" target="_blank">Aimee Paik, MD, </a>launched Vize, a suncare brand spotlighting a <a href="https://vizeskin.com/products/cloudwear-daily-spf-30-pa" target="_blank">custom hybrid noncomedogenic formula</a> with a satin finish. The formula itself does provide a smooth, supple base for makeup, but it's Paik's technique that makes all the difference. Presenting: SPF stacking. </p><h2 class="article-body__section" id="section-what-is-spf-stacking"><span>What is SPF stacking? </span></h2><p>It's simple, really. Apply, or "stack," your sunscreen in thin layers, and there you have it—SPF stacking. Is this a revolutionary concept? Not exactly. Derms across the globe have been recommending this trick for years, but oftentimes, it takes a fun, clever moniker to get a good habit to finally stick. Case in point: <a href="https://www.whowhatwear.com/slugging-skincare" target="_blank"><u>slugging</u></a>, <a href="https://www.whowhatwear.com/skin-cycling" target="_blank"><u>skin cycling</u></a>, <a href="https://www.whowhatwear.com/what-is-skin-flooding" target="_blank"><u>skin flooding</u></a>, etc. "We coined the term 'SPF stacking' as a consumer-friendly concept to help people get to the target application amount that is so important for optimal protection," Paik explains. </p><p>See, most of us know that we need a quarter teaspoon, or two full finger lengths, of sunscreen on the face to achieve proper protection, but not many of us actually adhere to that rule in practice. Even I, a beauty editor who talks to dermatologists on a daily basis, can <a href="https://www.whowhatwear.com/how-to-apply-sunscreen" target="_blank">apply my SPF</a> haphazardly, especially as summer comes to a close. (I'm really putting myself on blast here.) "You can be diligent about wearing SPF every day and still be underapplying and not getting its full benefit," adds Paik. By consciously applying the product in stackable layers, you can ensure you're getting adequate coverage without making your skin feel too heavy or greasy. Plus, the trick makes my makeup less likely to pill and smear, which is great news for my "<a href="https://www.whowhatwear.com/beauty/makeup/cashmere-makeup-trend" target="_blank">cashmere skin</a>" looks this fall. More on that in just a moment… </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="LPcvSufNXZLXry8UXLRqUe" name="790505385_18625487569050531_3531169909195832673_n" alt="A woman taking a selfie from bed in a white robe." src="https://cdn.mos.cms.futurecdn.net/LPcvSufNXZLXry8UXLRqUe-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DctamuuDQG6/?img_index=2" target="_blank">@emmaleger</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-are-the-benefits"><span>What are the benefits? </span></h2><p>The number one benefit is, of course, adequate sun protection. "Most people don't realize that most of what we consider aging—wrinkles, dark spots, dry, sallow skin, textural changes—is really sun damage," declares Paik. "It's amazing when I have patients start to use sunscreen daily and witness the transformation it makes in their skin quality." As I mentioned above, however, you won't experience said transformation if you aren't actually applying the correct dose. "You can be diligent about wearing SPF every day and still be underapplying and not getting its full benefit," Paik adds, which is why she recommends the stacking hack to make your application mess- and hassle-free.  </p><p>Not for nothing, stacking your sunscreen can also lend an aesthetic benefit. Namely, it allows makeup to "set really nicely on top of it," Paik shares. This will depend on the exact SPF you use, but if you select a cushiony formula with a soft, nearly undetectable sheen (Paik is quick to recommend <a href="https://vizeskin.com/products/cloudwear-daily-spf-30-pa" target="_blank">Vize's Cloudwear Daily SPF 30</a>), trust me—your foundation will apply like butter. Ask any makeup artist, and they'll agree. To avoid pilling, it's best to wait a beat between your skincare and makeup routine so any water-based formulas have time to fully dry down. Stacking your SPF involves waiting a minute or two in between each thin layer, which inherently results in a seamless, smooth base ready for foundation and concealer. "You should wait a few minutes before applying any makeup, ideally 15. But even a few minutes helps your sunscreen start to set and form its protective film," Paik notes. </p><p>Again, it's simple, but it bears repeating as we enter the cooler, drier season, which may trigger flaky patches of skin. Paik concurs. "During the fall, humidity falls, and the skin becomes drier, so using a hydrating sunscreen at the recommended generous amount can help keep skin looking and feeling supple," she insists.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="p2EaFmddaKreE4ZPabc9se" name="486098898_18492186187029271_7708683295969097653_n" alt="A woman taking a selfie from a car wearing a white dress." src="https://cdn.mos.cms.futurecdn.net/p2EaFmddaKreE4ZPabc9se-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DHigRz7yEWu/?img_index=1" target="_blank">@mishti.rahman</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-how-to-layer-correctly"><span>How to Layer Correctly </span></h2><p>After completing your regular skincare routine (cleanser, serum, moisturizer, etc.), Paik recommends squeezing two strips of sunscreen across the full length of your index and middle fingers—the "two-finger rule" for proper sun protection. But instead of massaging in the full amount all at once, she dabs a small bit across her face and rubs it in with her other hand. Wait a moment for it to dry, then keep repeating until you've used up the entire amount. "This sometimes means four to five layers on my face," she explains. "I also highly recommend taking more product and applying it to your chest, where women experience a lot of sun damage."  You can use the same stacking approach there, too, if you'd like to achieve the same velvety finish. </p><p>One quick caveat: Stacking only applies to a single SPF formula. Meaning, you can't apply one layer of a glowy sunscreen and one layer of matte sunscreen and expect to accumulate coverage. That's unfortunately not how SPF levels work. "UV filters need to form an even protective film across the skin. The vehicle chassis is just as important as the active ingredients to achieve an even protective layer, so mixing multiple products together is not ideal," Paik further explains. Rather, think of SPF stacking as applying multiple layers of a <em>single</em> sunscreen. Trust me. The extra few seconds it takes to blend are worth securing accurate protection and a perfectly dewy finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="jsFKyGuC6tARrChfx22Lse" name="839842618_18647654860049799_7530799871952668427_n" alt="A woman taking a selfie from bed in a white T-shirt and jeans." src="https://cdn.mos.cms.futurecdn.net/jsFKyGuC6tARrChfx22Lse-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeRki4TDLLr/?img_index=2" target="_blank">@nnennaechem</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-sunscreens-to-shop-and-stack-this-fall"><span>The Best Sunscreens to Shop (and Stack) This Fall  </span></h2>        <div class="featured_product_block featured_block_standard" data-id="277b2d5e-c8b6-11f1-b6b3-112bf57d6a8c">            <a href="https://vizeskin.com/products/cloudwear-daily-spf-30-pa?variant=52783831613725" data-model-name="Cloudwear Daily SPF 30  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KfZqmZvD6yAEJYBhUbMWHA.webp" alt="VIZE, Cloudwear Daily SPF 30"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIZE</div>                                        <div class="featured__title">Cloudwear Daily SPF 30  </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Vize's sunscreen, formulated by Paik, is so hydrating that it doubles as a stand-alone moisturizer. Despite its creamy texture, it has a soft, satiny finish that never appears too shiny. I've been using it as my sole skincare base this fall, and I can attest that it provides the perfect canvas for buttery makeup. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2dc2-c8b6-11f1-8bee-f991f6634eb3">            <a href="https://www.dermstore.com/p/yon-ka-paris-skincare-spf-50-mineral-fluid-60ml/17665145/" data-model-name="SPF 50 Mineral Fluid " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hTJjd24vrNVZeiJacswopm.jpg" alt="Yon-Ka Paris Skincare Spf 50 Mineral Fluid 60ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yon-Ka  </div>                                        <div class="featured__title">SPF 50 Mineral Fluid </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As far as 100% mineral options go, this Yon-Ka number is my absolute staple. The stacking method mitigates any white cast too. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2e1c-c8b6-11f1-a565-153200554f78">            <a href="https://www.sephora.com/product/ultra-violette-ultra-violette-unblock-screen-spf-50-50ml-P527934?" data-model-name="Unblock Screen SPF 50 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aU7ZtgxZMKneUn3c2yPJhm.jpg" alt="Unblock Screen Spf 50 Non-Acnegenic Facial Sunscreen With Bemotrizinol and Zinc Oxide"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ultra Violette</div>                                        <div class="featured__title">Unblock Screen SPF 50 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Ultra Violette (the international suncare brand <a href="https://www.whowhatwear.com/beauty/skin/ultra-violette-us-launch" target="_blank">editors stockpile whenever they're abroad</a>) recently launched a formula with BEMT, the new sunscreen ingredient approved in the U.S., and I'm itching to get my hands on it. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2e80-c8b6-11f1-bdff-63ebb4081eca">            <a href="https://us.oliveyoung.com/products/UA36175558" data-model-name="Birch Juice Moisturizing UVLock" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fez8z6yExqS5sfxryV6c9j.jpg" alt="Round Lab , Birch Juice Moisturizing UVLock"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Round Lab </div>                                        <div class="featured__title">Birch Juice Moisturizing UVLock</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Round Lab's hydrating, lightweight formula will always be my favorite <a href="https://www.whowhatwear.com/beauty/skin/best-korean-sunscreens" target="_blank">Korean sunscreen</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2f0c-c8b6-11f1-b352-5b74a60992e7">            <a href="https://www.amazon.com/dp/B0H4278QK5" data-model-name="Ultra Sheer Daily Face Sunscreen SPF 70 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jziB3SLv5ds2P7L6tPhBHm.jpg" alt="Neutrogena Ultra Sheer Daily Face Sunscreen Spf 70 With Bemt, 1.4 Fl. Oz | Lightweight Next-Gen Face Sunscreen With Cloud-Tech, Micro-Peptides, No White Cast, Invisible Finish & Cloud-Like Feel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neutrogena</div>                                        <div class="featured__title">Ultra Sheer Daily Face Sunscreen SPF 70 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Neutrogena's newest formula calls upon Cloud-Tech, a proprietary technology that combines BEMT with other UV filters for a weightless, silky feel. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2f70-c8b6-11f1-bad6-998706234a6e">            <a href="https://www.sephora.com/product/radiant-rani-daily-brightening-mineral-sunscreen-spf-50-with-saffron-P516748" data-model-name="Daily Brightening Mineral Face Sunscreen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Y3nid7EDkBWZt94xNYX7hm.jpg" alt="Daily Brightening Mineral Face Sunscreen, Spf 50+ With Saffron for Dark Spots and Squalane for Moisture"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RANAVAT</div>                                        <div class="featured__title">Daily Brightening Mineral Face Sunscreen</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If dark spots are your main skincare gripe, you must grab this sunscreen with brightening saffron and antioxidant-rich adaptogenic herbs. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b3006-c8b6-11f1-b689-f5dba3c9b31d">            <a href="https://www.sephora.com/product/the-milky-sunscreen-50ml-us-P520773?skuId=2936904" data-model-name="The Milky Sunscreen Broad Spectrum SPF 50+ " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fnWFoVWDJvBuu2FWsyB9mm.jpg" alt="The Milky Sunscreen Broad Spectrum Spf 50+ With Encapsulated Ectoin + Vitamin E"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">The Milky Sunscreen Broad Spectrum SPF 50+ </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/skin/sunscreen-milks" target="_blank">Sunscreen milks</a> will always have a spot in my routine, and Tatcha's is truly one of the silkiest I've ever tried. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b306a-c8b6-11f1-94b8-0f5385afe27f">            <a href="https://www.sephora.com/product/shadedrops-broad-spectrum-spf-50-daily-mineral-milk-sunscreen-P522685" data-model-name="ShadeDrops Broad Spectrum SPF 50 Daily Mineral Milk Sunscreen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qiRFCHft9Fo9AAK4LZiMYm.jpg" alt="Shadedrops Broad Spectrum Spf 50 Daily Mineral Milk Sunscreen"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Summer Fridays</div>                                        <div class="featured__title">ShadeDrops Broad Spectrum SPF 50 Daily Mineral Milk Sunscreen</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another milky number, Summer Fridays' SPF 50 formula literally melts upon application. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/spf-stacking</link>
                                                                            <description>
                            <![CDATA[ Trust me. Your skin will look like silk. ]]>
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                                                                        <pubDate>Sun, 18 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@nnennaechem]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Photo of a woman taking a selfie from bed in a white T-shirt and jeans]]></media:description>                                                            <media:text><![CDATA[Photo of a woman taking a selfie from bed in a white T-shirt and jeans]]></media:text>
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                            <![CDATA[
                            <article>
                                <p>What if I told you that the key to achieving a Goldilocks fall makeup base (not too shiny, not too matte) isn't a makeup product at all but a <a href="https://www.whowhatwear.com/beauty/skin/best-face-sunscreen" target="_blank">sunscreen</a>? Stay with me here. Yes, sunscreen formulas have come a long way in recent years—especially with the recent <a href="https://www.fda.gov/news-events/press-announcements/fda-expands-sunscreen-options-first-time-20-years" target="_blank">FDA approval of BEMT</a>!—but still, there are very few I genuinely look forward to applying and pretty much none that I'd consider a makeup staple. Well, that was until I learned this derm-approved hack. </p><p>Let me rewind. This past September, <a href="https://www.instagram.com/jurhyu/" target="_blank"><u>Ju Rhyu</u></a>, the mastermind behind <a href="https://www.whowhatwear.com/hero-cosmetics-review" target="_blank">Hero Cosmetics</a>, and board-certified dermatologist <a href="https://www.salinasvalleyhealth.com/find-a-provider/aimee-s-paik-md/" target="_blank">Aimee Paik, MD, </a>launched Vize, a suncare brand spotlighting a <a href="https://vizeskin.com/products/cloudwear-daily-spf-30-pa" target="_blank">custom hybrid noncomedogenic formula</a> with a satin finish. The formula itself does provide a smooth, supple base for makeup, but it's Paik's technique that makes all the difference. Presenting: SPF stacking. </p><h2 class="article-body__section" id="section-what-is-spf-stacking"><span>What is SPF stacking? </span></h2><p>It's simple, really. Apply, or "stack," your sunscreen in thin layers, and there you have it—SPF stacking. Is this a revolutionary concept? Not exactly. Derms across the globe have been recommending this trick for years, but oftentimes, it takes a fun, clever moniker to get a good habit to finally stick. Case in point: <a href="https://www.whowhatwear.com/slugging-skincare" target="_blank"><u>slugging</u></a>, <a href="https://www.whowhatwear.com/skin-cycling" target="_blank"><u>skin cycling</u></a>, <a href="https://www.whowhatwear.com/what-is-skin-flooding" target="_blank"><u>skin flooding</u></a>, etc. "We coined the term 'SPF stacking' as a consumer-friendly concept to help people get to the target application amount that is so important for optimal protection," Paik explains. </p><p>See, most of us know that we need a quarter teaspoon, or two full finger lengths, of sunscreen on the face to achieve proper protection, but not many of us actually adhere to that rule in practice. Even I, a beauty editor who talks to dermatologists on a daily basis, can <a href="https://www.whowhatwear.com/how-to-apply-sunscreen" target="_blank">apply my SPF</a> haphazardly, especially as summer comes to a close. (I'm really putting myself on blast here.) "You can be diligent about wearing SPF every day and still be underapplying and not getting its full benefit," adds Paik. By consciously applying the product in stackable layers, you can ensure you're getting adequate coverage without making your skin feel too heavy or greasy. Plus, the trick makes my makeup less likely to pill and smear, which is great news for my "<a href="https://www.whowhatwear.com/beauty/makeup/cashmere-makeup-trend" target="_blank">cashmere skin</a>" looks this fall. More on that in just a moment… </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="LPcvSufNXZLXry8UXLRqUe" name="790505385_18625487569050531_3531169909195832673_n" alt="A woman taking a selfie from bed in a white robe." src="https://cdn.mos.cms.futurecdn.net/LPcvSufNXZLXry8UXLRqUe-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DctamuuDQG6/?img_index=2" target="_blank">@emmaleger</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-what-are-the-benefits"><span>What are the benefits? </span></h2><p>The number one benefit is, of course, adequate sun protection. "Most people don't realize that most of what we consider aging—wrinkles, dark spots, dry, sallow skin, textural changes—is really sun damage," declares Paik. "It's amazing when I have patients start to use sunscreen daily and witness the transformation it makes in their skin quality." As I mentioned above, however, you won't experience said transformation if you aren't actually applying the correct dose. "You can be diligent about wearing SPF every day and still be underapplying and not getting its full benefit," Paik adds, which is why she recommends the stacking hack to make your application mess- and hassle-free.  </p><p>Not for nothing, stacking your sunscreen can also lend an aesthetic benefit. Namely, it allows makeup to "set really nicely on top of it," Paik shares. This will depend on the exact SPF you use, but if you select a cushiony formula with a soft, nearly undetectable sheen (Paik is quick to recommend <a href="https://vizeskin.com/products/cloudwear-daily-spf-30-pa" target="_blank">Vize's Cloudwear Daily SPF 30</a>), trust me—your foundation will apply like butter. Ask any makeup artist, and they'll agree. To avoid pilling, it's best to wait a beat between your skincare and makeup routine so any water-based formulas have time to fully dry down. Stacking your SPF involves waiting a minute or two in between each thin layer, which inherently results in a seamless, smooth base ready for foundation and concealer. "You should wait a few minutes before applying any makeup, ideally 15. But even a few minutes helps your sunscreen start to set and form its protective film," Paik notes. </p><p>Again, it's simple, but it bears repeating as we enter the cooler, drier season, which may trigger flaky patches of skin. Paik concurs. "During the fall, humidity falls, and the skin becomes drier, so using a hydrating sunscreen at the recommended generous amount can help keep skin looking and feeling supple," she insists.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="p2EaFmddaKreE4ZPabc9se" name="486098898_18492186187029271_7708683295969097653_n" alt="A woman taking a selfie from a car wearing a white dress." src="https://cdn.mos.cms.futurecdn.net/p2EaFmddaKreE4ZPabc9se-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1800" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DHigRz7yEWu/?img_index=1" target="_blank">@mishti.rahman</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-how-to-layer-correctly"><span>How to Layer Correctly </span></h2><p>After completing your regular skincare routine (cleanser, serum, moisturizer, etc.), Paik recommends squeezing two strips of sunscreen across the full length of your index and middle fingers—the "two-finger rule" for proper sun protection. But instead of massaging in the full amount all at once, she dabs a small bit across her face and rubs it in with her other hand. Wait a moment for it to dry, then keep repeating until you've used up the entire amount. "This sometimes means four to five layers on my face," she explains. "I also highly recommend taking more product and applying it to your chest, where women experience a lot of sun damage."  You can use the same stacking approach there, too, if you'd like to achieve the same velvety finish. </p><p>One quick caveat: Stacking only applies to a single SPF formula. Meaning, you can't apply one layer of a glowy sunscreen and one layer of matte sunscreen and expect to accumulate coverage. That's unfortunately not how SPF levels work. "UV filters need to form an even protective film across the skin. The vehicle chassis is just as important as the active ingredients to achieve an even protective layer, so mixing multiple products together is not ideal," Paik further explains. Rather, think of SPF stacking as applying multiple layers of a <em>single</em> sunscreen. Trust me. The extra few seconds it takes to blend are worth securing accurate protection and a perfectly dewy finish.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2560px;"><p class="vanilla-image-block" style="padding-top:75.00%;"><img id="jsFKyGuC6tARrChfx22Lse" name="839842618_18647654860049799_7530799871952668427_n" alt="A woman taking a selfie from bed in a white T-shirt and jeans." src="https://cdn.mos.cms.futurecdn.net/jsFKyGuC6tARrChfx22Lse-1920-80.jpg" mos="" align="middle" fullscreen="" width="2560" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DeRki4TDLLr/?img_index=2" target="_blank">@nnennaechem</a>)</span></figcaption></figure><h2 class="article-body__section" id="section-the-best-sunscreens-to-shop-and-stack-this-fall"><span>The Best Sunscreens to Shop (and Stack) This Fall  </span></h2>        <div class="featured_product_block featured_block_standard" data-id="277b2d5e-c8b6-11f1-b6b3-112bf57d6a8c">            <a href="https://vizeskin.com/products/cloudwear-daily-spf-30-pa?variant=52783831613725" data-model-name="Cloudwear Daily SPF 30  " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/KfZqmZvD6yAEJYBhUbMWHA.webp" alt="VIZE, Cloudwear Daily SPF 30"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>VIZE</div>                                        <div class="featured__title">Cloudwear Daily SPF 30  </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Vize's sunscreen, formulated by Paik, is so hydrating that it doubles as a stand-alone moisturizer. Despite its creamy texture, it has a soft, satiny finish that never appears too shiny. I've been using it as my sole skincare base this fall, and I can attest that it provides the perfect canvas for buttery makeup. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2dc2-c8b6-11f1-8bee-f991f6634eb3">            <a href="https://www.dermstore.com/p/yon-ka-paris-skincare-spf-50-mineral-fluid-60ml/17665145/" data-model-name="SPF 50 Mineral Fluid " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hTJjd24vrNVZeiJacswopm.jpg" alt="Yon-Ka Paris Skincare Spf 50 Mineral Fluid 60ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Yon-Ka  </div>                                        <div class="featured__title">SPF 50 Mineral Fluid </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>As far as 100% mineral options go, this Yon-Ka number is my absolute staple. The stacking method mitigates any white cast too. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2e1c-c8b6-11f1-a565-153200554f78">            <a href="https://www.sephora.com/product/ultra-violette-ultra-violette-unblock-screen-spf-50-50ml-P527934?" data-model-name="Unblock Screen SPF 50 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aU7ZtgxZMKneUn3c2yPJhm.jpg" alt="Unblock Screen Spf 50 Non-Acnegenic Facial Sunscreen With Bemotrizinol and Zinc Oxide"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Ultra Violette</div>                                        <div class="featured__title">Unblock Screen SPF 50 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Ultra Violette (the international suncare brand <a href="https://www.whowhatwear.com/beauty/skin/ultra-violette-us-launch" target="_blank">editors stockpile whenever they're abroad</a>) recently launched a formula with BEMT, the new sunscreen ingredient approved in the U.S., and I'm itching to get my hands on it. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2e80-c8b6-11f1-bdff-63ebb4081eca">            <a href="https://us.oliveyoung.com/products/UA36175558" data-model-name="Birch Juice Moisturizing UVLock" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fez8z6yExqS5sfxryV6c9j.jpg" alt="Round Lab , Birch Juice Moisturizing UVLock"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Round Lab </div>                                        <div class="featured__title">Birch Juice Moisturizing UVLock</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Round Lab's hydrating, lightweight formula will always be my favorite <a href="https://www.whowhatwear.com/beauty/skin/best-korean-sunscreens" target="_blank">Korean sunscreen</a>. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2f0c-c8b6-11f1-b352-5b74a60992e7">            <a href="https://www.amazon.com/dp/B0H4278QK5" data-model-name="Ultra Sheer Daily Face Sunscreen SPF 70 " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jziB3SLv5ds2P7L6tPhBHm.jpg" alt="Neutrogena Ultra Sheer Daily Face Sunscreen Spf 70 With Bemt, 1.4 Fl. Oz | Lightweight Next-Gen Face Sunscreen With Cloud-Tech, Micro-Peptides, No White Cast, Invisible Finish & Cloud-Like Feel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Neutrogena</div>                                        <div class="featured__title">Ultra Sheer Daily Face Sunscreen SPF 70 </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Neutrogena's newest formula calls upon Cloud-Tech, a proprietary technology that combines BEMT with other UV filters for a weightless, silky feel. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b2f70-c8b6-11f1-bad6-998706234a6e">            <a href="https://www.sephora.com/product/radiant-rani-daily-brightening-mineral-sunscreen-spf-50-with-saffron-P516748" data-model-name="Daily Brightening Mineral Face Sunscreen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Y3nid7EDkBWZt94xNYX7hm.jpg" alt="Daily Brightening Mineral Face Sunscreen, Spf 50+ With Saffron for Dark Spots and Squalane for Moisture"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>RANAVAT</div>                                        <div class="featured__title">Daily Brightening Mineral Face Sunscreen</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If dark spots are your main skincare gripe, you must grab this sunscreen with brightening saffron and antioxidant-rich adaptogenic herbs. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b3006-c8b6-11f1-b689-f5dba3c9b31d">            <a href="https://www.sephora.com/product/the-milky-sunscreen-50ml-us-P520773?skuId=2936904" data-model-name="The Milky Sunscreen Broad Spectrum SPF 50+ " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/fnWFoVWDJvBuu2FWsyB9mm.jpg" alt="The Milky Sunscreen Broad Spectrum Spf 50+ With Encapsulated Ectoin + Vitamin E"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Tatcha</div>                                        <div class="featured__title">The Milky Sunscreen Broad Spectrum SPF 50+ </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><a href="https://www.whowhatwear.com/beauty/skin/sunscreen-milks" target="_blank">Sunscreen milks</a> will always have a spot in my routine, and Tatcha's is truly one of the silkiest I've ever tried. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="277b306a-c8b6-11f1-94b8-0f5385afe27f">            <a href="https://www.sephora.com/product/shadedrops-broad-spectrum-spf-50-daily-mineral-milk-sunscreen-P522685" data-model-name="ShadeDrops Broad Spectrum SPF 50 Daily Mineral Milk Sunscreen" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/qiRFCHft9Fo9AAK4LZiMYm.jpg" alt="Shadedrops Broad Spectrum Spf 50 Daily Mineral Milk Sunscreen"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Summer Fridays</div>                                        <div class="featured__title">ShadeDrops Broad Spectrum SPF 50 Daily Mineral Milk Sunscreen</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Another milky number, Summer Fridays' SPF 50 formula literally melts upon application. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Beauty Editors and Former Bridesmaids Here: These Are the 7 Hairstyles That Complement Any Dress ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you grew up binging <em>27 Dresses</em>, you are likely now in your own real-life version of the plotline. Around your mid-to-late twenties, friends from college, high school, your new city, and beyond will begin sporting shiny new rocks on their left hands—meaning you'll soon have a bevy of fun events to get glammed up for. But whether you're a <a href="https://www.whowhatwear.com/living/wedding/bridesmaid-gifts"><u>seasoned bridesmaid</u></a> or your first stint is on the horizon, you will likely soon receive a text asking if you want to opt in to professional hairstyling or figure it out on your own. Who What Wear beauty editors have been in this situation quite a few times, but we have access to celebrity hairstylists who can give extra guidance on what makes a bridesmaid hairstyle not just look great, but <a href="https://www.whowhatwear.com/beauty/red-carpet-beauty-trends-2026"><u>red carpet-ready</u></a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2051px;"><p class="vanilla-image-block" style="padding-top:124.82%;"><img id="6vtscDffJonQS7n8kkCU5T" name="772611628_18613548691012940_6132981343748455668_n" alt="A long purple dress on Kit Keenan at a wedding." src="https://cdn.mos.cms.futurecdn.net/6vtscDffJonQS7n8kkCU5T-1920-80.jpg" mos="" align="middle" fullscreen="" width="2051" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/Db4dlUeDUBp/?hl=en&img_index=3" target="_blank">kitkeenan</a>)</span></figcaption></figure><p>"A great bridesmaid hairstyle should feel polished and elevated, but never overly fussy," says professional hairstylist and textured hair expert <a href="https://www.instagram.com/tippishorter/" target="_blank"><u>Tippi Shorter</u></a>. "Bridesmaids are often on the move throughout the day, whether it’s helping the bride, wrangling a flower girl, or navigating unexpected weather—so the style should be comfortable, secure, and able to hold up through it all," she adds. Celebrity hairstylist <a href="https://www.instagram.com/sunniebrook/" target="_blank"><u>Sunnie Brook</u></a> adds that both the neckline of your <a href="https://www.whowhatwear.com/fashion/dresses/azazie-bridesmaid-dress-reviews">bridesmaid dress</a> and your hair texture are additional factors to consider. "The best choice photographs beautifully but still moves," says Brook. "I usually lean into a look that will look timeless years later when you look back on those lifetime memories."</p><p>Keep scrolling to find the seven hairstylist- and editor-approved bridesmaid hairstyles that look timeless and effortlessly chic, every time.</p><h3 class="article-body__section" id="section-7-elevated-bridesmaid-hairstyles-to-try-in-2026"><span>7 Elevated Bridesmaid Hairstyles to Try in 2026</span></h3><h3 class="article-body__section" id="section-romantic-slipknot"><span>Romantic Slipknot</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cXaDchmXcxzAxxHAPQKv8U" name="741304969_18611125339012928_3583712558388622011_n" alt="Demi Moore wearing a low slipknot." src="https://cdn.mos.cms.futurecdn.net/cXaDchmXcxzAxxHAPQKv8U-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DakizLWDeO_/?img_index=1" target="_blank">dimitrishair</a>)</span></figcaption></figure><p>If you want to make your bridesmaid dress look a bit more editorial, skip the perfectly coiffed low bun and try a romantic, ever-so-slightly undone slipknot. Spotted everywhere from the <a href="https://www.whowhatwear.com/beauty/new-york-fashion-week-beauty-trends-spring-summer-2027"><u>S/S 27 runways</u></a> to weddings WWW senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-chevron"><u>Jamie Chevron</u></a> has attended, this unfussy style is a go-to for chic people during wedding season. “I love taking classic styles and making them feel a little less expected," says professional hairstylist <a href="https://www.instagram.com/lizdimension/" target="_blank"><u>Liz Shears</u></a>. She calls a sleek, low bun, "especially when paired with a little texture or softness around the face," an especially modern choice when creating a bridesmaid look. All you need is a fine-toothed comb, flat iron, and texture spray to craft this elegant style.</p><h4 class="article-body__section" id="section-shop-romantic-slipknot-styling-products"><span>Shop Romantic Slipknot Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="e4e38c82-c9b1-11f1-ba5e-b13582142647">            <a href="https://www.revolve.com/mason-pearson-tail-comb-in-brown/dp/MPEA-WU6/" data-model-name="Tail Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:111.32%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/93TfzAK5UhXNhPffajByrY.png" alt="Mason Pearson, Revolve"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Mason Pearson</div>                    <div class="featured__title">Tail Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="e4e38cfa-c9b1-11f1-9730-5b39bbf6941c">            <a href="https://www.sephora.com/product/oribe-dry-texturizing-spray-P469076" data-model-name="Dry Texturizing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bQtCTycjESVHLrAxRmgrZP.jpg" alt="Dry Texturizing Spray for Volume & Texture"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Oribe</div>                    <div class="featured__title">Dry Texturizing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-soft-blowout"><span>Soft Blowout</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1882px;"><p class="vanilla-image-block" style="padding-top:136.03%;"><img id="kZFTPeJ7wDh4JhvJ23WmQo" name="GettyImages-2274044528" alt="Gigi Hadid arrives for the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art, in New York, on May 4, 2026." src="https://cdn.mos.cms.futurecdn.net/kZFTPeJ7wDh4JhvJ23WmQo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1882" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: ANGELA WEISS / AFP via Getty Images)</span></figcaption></figure><p>When in doubt, a soft blowout is always a great choice—especially with a strapless bridesmaid dress. "Think airy roots and brushed-through bends," muses Brook. The key to creating a glamorous blowout, however, starts while your hair is still wet. Brook recommends using a <a href="https://www.whowhatwear.com/beauty/hair/best-hair-volumizing-sprays"><u>volumizing spray</u></a> like the <a href="https://www.ulta.com/p/full-rescue-pump-plump-primer-root-volume-spray-pimprod2060468" target="_blank"><u>Biolage Full Rescue Volume Spray</u></a> for lift and body. "I love this product because it makes the hair three times fuller and doesn’t get sticky hours later," she explains. After round-brushing and touching up any necessary spots with a curling iron, finish off the look with a touch of texture spray and a bit of hair oil on the ends. "The finish should feel touchable, with enough polish to make it special," she adds.</p><h4 class="article-body__section" id="section-shop-soft-blowout-styling-products"><span>Shop Soft Blowout Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="6765d04c-c9b3-11f1-9ff6-f1e1564ae827">            <a href="https://www.ulta.com/p/full-rescue-pump-plump-primer-root-volume-spray-pimprod2060468" data-model-name="Full Rescue Pump + Plump Primer Root Volume Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pzWHtKAizH4ioj24xhWppL.png" alt="Full Rescue Pump + Plump Primer Root Volume Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Biolage</div>                    <div class="featured__title">Full Rescue Pump + Plump Primer Root Volume Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="6765d0c4-c9b3-11f1-904f-ed9a3507ffa0">            <a href="https://www.sephora.com/product/airsmooth-volumizing-blow-dryer-brush-P526004" data-model-name="Airsmooth Styling Dryer Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GXpo5FrxDWEdRGPHekFAbL.jpg" alt="Airsmooth™ Styling Dryer Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Dyson</div>                    <div class="featured__title">Airsmooth Styling Dryer Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-modern-hollywood-waves"><span>Modern Hollywood Waves</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1793px;"><p class="vanilla-image-block" style="padding-top:142.78%;"><img id="v3aJxMSH6m2qfb8NU9rVcn" name="GettyImages-2080390520" alt="Laura Harrier arrives at the 2024 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 10, 2024 in Beverly Hills, California." src="https://cdn.mos.cms.futurecdn.net/v3aJxMSH6m2qfb8NU9rVcn-1920-80.jpg" mos="" align="middle" fullscreen="" width="1793" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Steve Granitz/FilmMagic via Getty Images)</span></figcaption></figure><p>If you love a blowout but want to take things up a slightly more glamorous notch, ask your hairstylist for these softer, modern-day Hollywood waves. "I like making them slightly more relaxed and touchable rather than perfectly uniform," says Spears. You can achieve this look by gently brushing out your curls until they turn into smooth, looser waves—using a brushable spray to preserve the style without sacrificing touchability. "I also recommend an anti-humidity spray for natural, curly hair to keep it from growing bigger with frizz," Shorter adds. </p><h4 class="article-body__section" id="section-shop-soft-hollywood-waves-styling-products"><span>Shop Soft Hollywood Waves Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="6765d2f4-c9b3-11f1-9809-4f2346c5c94f">            <a href="https://www.amazon.com/dp/B000CPZ18Y" data-model-name="Mizani HD Shyne Lightweight Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:105.02%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GUW5WMxrTEvkyPX3LfhwjC.png" alt="MIZANI, Amazon"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Mizani</div>                    <div class="featured__title">Mizani HD Shyne Lightweight Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="6765d362-c9b3-11f1-a873-33b5ccaaebf1">            <a href="https://www.ulta.com/p/singlepass-curl-x-ceramic-extra-long-barrel-curling-iron-pimprod2045317" data-model-name="Singlepass Curl X Ceramic Extra-Long Barrel Curling Iron" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5h7tUopH9TomAWJzzM8zo8.png" alt="Singlepass Curl X Ceramic Extra-Long Barrel Curling Iron"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>T3</div>                    <div class="featured__title">Singlepass Curl X Ceramic Extra-Long Barrel Curling Iron</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-the-undone-bun"><span>The Undone Bun</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.63%;"><img id="RJJqxmoH9oVTPw4itQDKoU" name="588968043_18545392891000426_2401340593275427978_n" alt="Paige Paul with a messy updo." src="https://cdn.mos.cms.futurecdn.net/RJJqxmoH9oVTPw4itQDKoU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1809" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DR5D5JkDwKL/?hl=en&img_index=1" target="_blank">paigepaul</a>)</span></figcaption></figure><p>If you want to show off your dress—especially if the most eye-catching details are concentrated near the neckline—consider sweeping your hair up into a polished, yet slightly undone topknot á la '90s <a href="https://www.whowhatwear.com/tag/pamela-anderson"><u>Pamela Anderson</u></a> or modern-day <a href="https://www.whowhatwear.com/fashion/celebrity/paige-paul-lorenze-2026-interview"><u>Paige Paul</u></a>. My go-to wedding guest and bridesmaid hairstyle is a high bun with face-framing pieces, with an intentionally messy smattering of curls falling from the voluminous bun. While Anderson's signature updo is a bit less fussy (she once told <em>British Vogue</em> in <a href="https://youtu.be/ed5W4sMrkWE?si=tcm-vFN19mXraptk" target="_blank"><u>a YouTube video</u></a> that the look was "always" achieved with a thong), you can clean it up Paul-style by brushing your hair into a smooth ponytail using <a href="https://www.whowhatwear.com/best-hair-sprays"><u>flexible hairspray</u></a> before forming a bun. Just make sure the tendrils can fall freely to add that soft, romantic touch.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1698px;"><p class="vanilla-image-block" style="padding-top:150.77%;"><img id="iGaQ7M7otHfDKqAbHBdTja" name="GettyImages-635926185" alt="Pamela Anderson updo." src="https://cdn.mos.cms.futurecdn.net/iGaQ7M7otHfDKqAbHBdTja-1920-80.jpg" mos="" align="middle" fullscreen="" width="1698" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mitchell Gerber/Corbis/VCG via Getty Images)</span></figcaption></figure><h4 class="article-body__section" id="section-shop-polished-pam-styling-products"><span>Shop Polished Pam Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="a827aedc-c9b5-11f1-846e-eb5efafb7165">            <a href="https://www.target.com/p/goody-comfortable-elastic-hair-accessories-set-37ct/-/A-16262225" data-model-name="Elastic Hair Accessories Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SP8hqtztcxxwqakhn5LNWo.webp" alt="Goody Comfortable Elastic Hair Accessories Set - 4mm - 37ct"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Goody</div>                    <div class="featured__title">Elastic Hair Accessories Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="a827af5e-c9b5-11f1-ab10-e9d7e6a21d13">            <a href="https://www.dermstore.com/p/r-co-outer-space-travel-flexible-hairspray-various-sizes/13846034/" data-model-name="Outer Space Flexible Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eaUeKJVju4Yrr3GtkzRkdf.webp" alt="R+co Outer Space Flexible Hairspray (various Sizes)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>R+Co</div>                    <div class="featured__title">Outer Space Flexible Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-half-up-half-down"><span>Half-Up, Half-Down</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="mtNVStBWbHfn8mbaHy4U8S" name="469828309_18489794629009287_5255328905863996624_n" alt="Sabrina Carpenter half up half down hair." src="https://cdn.mos.cms.futurecdn.net/mtNVStBWbHfn8mbaHy4U8S-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/C0afh1vrDo7/?img_index=2" target="_blank">sabrinacarpenter</a>)</span></figcaption></figure><p>This one's classic for a reason."Half-up hair is having a wedding moment," says Brook. Pulling the front section of your hair away and letting the back cascade long offers a flattering, versatile look that complements a variety of dress styles. "A little lift at the crown, soft movement through the lengths, and a few pieces around the face feel romantic without looking overly arranged," the hairstylist adds.</p><p>To achieve this look yourself, Shorter suggests using both a curling iron and hot rollers for body and volume, then taking small sections of hair just above the ears and bringing them together behind the head. "Think of the area where the goggles strap would lie in the back," she instructs. Pin in place, pull back any additional pieces you'd like, and use a flexible hairspray to lock everything in. Celebrity hairstylist <a href="https://www.instagram.com/dionysiou/" target="_blank"><u>Dionysiou</u></a> recommends using <a href="https://www.sephora.com/product/style-lab-flex-hairspray-P379901" target="_blank"><u>Living Proof's Style Lab Flex Hairspray</u></a> for this specific style. "[It's] a great brushable hairspray with medium hold and movement, perfect for loose-wave half-ups," he explains.</p><h4 class="article-body__section" id="section-shop-half-up-half-down-styling-products"><span>Shop Half-Up, Half-Down Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="a827b3aa-c9b5-11f1-ad17-f3f6d6fe8d6f">            <a href="https://www.amazon.com/Amazon-Basics-Bobby-Black-Count/dp/B0BMQ85B31/" data-model-name="No Slip Bobby Pins" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pxrmNpTuKeYHRdXGX4d3aW.jpg" alt="Amazon Basics No Slip Bobby Pins, Black High Gloss, 48 Count, for Pain-Free Comfortable All-Day Styling and Updos, All Hair Types"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Amazon Basics</div>                    <div class="featured__title">No Slip Bobby Pins</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="a827b436-c9b5-11f1-ba3c-f5e89e5902c5">            <a href="https://www.sephora.com/product/style-lab-flex-hairspray-P379901" data-model-name="Style Lab Flex Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ydzCiptBcFtaJzrKdFCn6X.jpg" alt="Style Lab Flex Hairspray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Living Proof</div>                    <div class="featured__title">Style Lab Flex Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-sculpted-knot"><span>Sculpted Knot</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KuWFGiLdinJ3j3kJbfuuQo" name="_Hobeika HC clp F25 004" alt="Slicked-back bun." src="https://cdn.mos.cms.futurecdn.net/KuWFGiLdinJ3j3kJbfuuQo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1980" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics)</span></figcaption></figure><p>Whether you prefer to style your slicked-back buns high, low, or right in-between is up to personal preference, but professional stylists agree: a sleek topknot is always a good idea for a bridesmaid. "A sleek, low bun is one of the easiest styles to do yourself," says Brook. "The simplicity feels chic, especially with a beautiful neckline or statement earrings," she adds. This look requires a bit of legwork to achieve the final ultra-polished look, but Brook assures us that the process isn't overly laborious (and in the end, it's entirely worth it). </p><p>Start by defining a center or side part on dry hair and smoothing styling cream into the sections—using a boar brush to smooth the hair into a clean ponytail wherever it is most flattering. Then, secure the ponytail with an elastic and twist the hair into a bun around the base, concealing the elastic and pinning everything in place. "Keep the bun close to the head and check the shape from the side; that’s what gives it a polished finish," Brook instructs. "For flyaways, mist a clean toothbrush with hairspray and gently smooth them down," she adds, recommending <a href="https://www.amazon.com/dp/B00H3DOSPU" target="_blank"><u>Biolage's Styling Gelée</u></a> and <a href="https://www.amazon.com/dp/B07GBDYCM9" target="_blank"><u>Freeze Fix Hairspray</u></a>. (Though any strong-hold gels and hair sprays work in the end.)</p><h4 class="article-body__section" id="section-shop-sculpted-knot-styling-products"><span>Shop Sculpted Knot Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="a827b684-c9b5-11f1-9ff4-135db9bb42ac">            <a href="https://www.amazon.com/dp/B00H3DOSPU" data-model-name="Styling Gelée" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6n5G3MecEB5hmwtsNULys6.jpg" alt="Biolage Styling Gelée – Firm Hold, 16.9 Oz | Styling Gel for Slick Backs and Heatless Curls, Firm Hold, Adds Shine & Controls Frizz, Vegan & Cruelty-Free"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Biolage</div>                    <div class="featured__title">Styling Gelée</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="a827b6e8-c9b5-11f1-a5c8-85909e2c1913">            <a href="https://www.amazon.com/dp/B07GBDYCM9" data-model-name="Freeze Fix Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oXicGk39yK5eTEyjv9ngr6.jpg" alt="Biolage Freeze Fix Hairspray – Strong Hold | Humidity-Resistant, Fast-Drying, Anti-Frizz, Long-Lasting, Vegan, Paraben-Free, for All Hair Types"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Biolage</div>                    <div class="featured__title">Freeze Fix Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-polished-ponytail"><span>Polished Ponytail</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cDijMgf82kb3V4FkJicFmF" name="719161039_18592163617000657_771032897599034391_n" alt="Alexandra Leclerc wearing a slicked ponytail." src="https://cdn.mos.cms.futurecdn.net/cDijMgf82kb3V4FkJicFmF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DZVmS1jEWtF/?hl=en&img_index=4" target="_blank">alexandramalenaleclerc</a>)</span></figcaption></figure><p>Though we've suggested our fair share of tousled, sleek, and everything-in-between buns above, don't think that a ponytail isn't fit for a formal occasion. "For something a little more fashion-forward, a low ponytail with a smooth finish and a few intentional pieces around the face can feel incredibly chic," says Spears. Dionysou finds the "polished ponytail" particularly chic when paired with a bridesmaid gown—especially at "low or mid-height, with the elastic concealed and a soft bend through the ends." He suggests using the <a href="https://www.amazon.com/dp/B072PCY6R8" target="_blank"><u>Color Wow Style on Steroids Texturizing Spray</u></a> to add "texture and grit" without stiffening the strands. "It's perfect for any hair texture, but especially for fine, slippery hair that doesn't hold anything," he explains. </p><h4 class="article-body__section" id="section-shop-polished-ponytail-styling-products"><span>Shop Polished Ponytail Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="a827b8e6-c9b5-11f1-aa4e-f1134a5258bc">            <a href="https://www.amazon.com/dp/B072PCY6R8" data-model-name="Style on Steroids Texturizing Hair Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hu9J4pfin9LcCDP9R5gKRL.jpg" alt="Color Wow Style on Steroids – Texturizing Hair Spray for Volume | Texture Spray for Instant Lift, Body, Fullness, Long-Lasting Flexible Volume. Non-Sticky Texturizer, for All Hair Types"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>COLOR WOW</div>                    <div class="featured__title">Style on Steroids Texturizing Hair Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="a827b954-c9b5-11f1-a009-c11f9a7e0ac7">            <a href="https://www.revolve.com/bur-bur-the-mermaid-brush-essential-boar-bristle-brush/dp/BBUX-WU4/" data-model-name="The Mermaid Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X5UvRcyzwhnFkr4dbGhAMM.jpg" alt="The Mermaid Brush Essential Boar Bristle Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Bur Bur</div>                    <div class="featured__title">The Mermaid Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-what-to-consider-when-picking-a-bridesmaid-hairstyle"><span>What to Consider When Picking a Bridesmaid Hairstyle</span></h2><ul><li><strong>Comfort level:</strong> Dionysiou says that your comfort should be paramount when choosing a bridesmaid hairstyle, as you'll likely be wearing it for several hours. "It should be secure without feeling tight," he explains. "Bridesmaids shouldn't feel pulled, be in pain, or feel like they have to constantly adjust."</li><li><strong>The dress:</strong> The most important facet of your look is the dress, so your look should not only suit you and your preferences, but the dress, as well. "Consider the aspirations you have for your look, along with your hair density, texture, and length, while balancing it with the outfit and the cohesiveness of the bridal party," he instructs. The neckline, as previously pointed out by Brook, is another determining factor of your final look.</li><li><strong>Hair type: </strong>Your natural texture and density may feel like an afterthought when selecting a bridesmaid hairstyle, but it should be one of the first factors you (and the bride) consider. "A good bridesmaid hairstyle should feel like you, work with your natural texture, and stay comfortable from the ceremony to the last dance," says Brook. "You want to be present in the moment, without constantly checking your hair."</li><li><strong>Weather:</strong> Climate and weather conditions differ from wedding to wedding, but these factors will play an important role in your final look. "It should feel right for the conditions," says Dionysiou. "Weather, indoor versus outdoor weddings, and the time of year all play a factor in the styles and products to use," he adds. Come armed with anti-frizz spray and strong-hold hairspray for conditions that threaten to deflate your voluminous, ultra-chic style.</li></ul><h2 class="article-body__section" id="section-who-s-who"><span>Who's Who</span></h2><ul><li><a href="https://www.instagram.com/sunniebrook/" target="_blank"><u>Sunnie Brook</u></a> is a celebrity hairstylist and the artistic director for Biolage.</li><li><a href="https://www.instagram.com/tippishorter/" target="_blank"><u>Tippi Shorter</u></a> is a textured hair expert, professional hairstylist, and the Global Artistic Director at Mizani.</li><li><a href="https://www.instagram.com/dionysiou/" target="_blank"><u>Dionysiou</u></a> is a celebrity hairstylist and the senior stylist at Benjamin Salon in New York City.</li><li><a href="https://www.instagram.com/lizdimension/" target="_blank"><u>Liz Shears</u></a> is a professional hairstylist at Benjamin Salon in West Hollywood, California.</li></ul><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-bridesmaid-hairstyles-ideas</link>
                                                                            <description>
                            <![CDATA[ Painfully chic. ]]>
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                                                                        <pubDate>Sun, 18 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Oct 2026 14:44:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Alyssa Brascia ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/UZWi2NZwV3yiHvLid9aRh6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at &lt;a href=&quot;http://People.com&quot; target=&quot;_blank&quot;&gt;&lt;u&gt;People.com&lt;/u&gt;&lt;/a&gt; for more than 2.5 years. Her earlier work can be found at InStyle, &lt;em&gt;Travel + Leisure&lt;/em&gt;, &lt;em&gt;Shape&lt;/em&gt;, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Launchmetrics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A slicked-back mid-height bun.]]></media:description>                                                            <media:text><![CDATA[A slicked-back mid-height bun.]]></media:text>
                                <media:title type="plain"><![CDATA[A slicked-back mid-height bun.]]></media:title>
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                                <p>If you grew up binging <em>27 Dresses</em>, you are likely now in your own real-life version of the plotline. Around your mid-to-late twenties, friends from college, high school, your new city, and beyond will begin sporting shiny new rocks on their left hands—meaning you'll soon have a bevy of fun events to get glammed up for. But whether you're a <a href="https://www.whowhatwear.com/living/wedding/bridesmaid-gifts"><u>seasoned bridesmaid</u></a> or your first stint is on the horizon, you will likely soon receive a text asking if you want to opt in to professional hairstyling or figure it out on your own. Who What Wear beauty editors have been in this situation quite a few times, but we have access to celebrity hairstylists who can give extra guidance on what makes a bridesmaid hairstyle not just look great, but <a href="https://www.whowhatwear.com/beauty/red-carpet-beauty-trends-2026"><u>red carpet-ready</u></a>.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2051px;"><p class="vanilla-image-block" style="padding-top:124.82%;"><img id="6vtscDffJonQS7n8kkCU5T" name="772611628_18613548691012940_6132981343748455668_n" alt="A long purple dress on Kit Keenan at a wedding." src="https://cdn.mos.cms.futurecdn.net/6vtscDffJonQS7n8kkCU5T-1920-80.jpg" mos="" align="middle" fullscreen="" width="2051" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/Db4dlUeDUBp/?hl=en&img_index=3" target="_blank">kitkeenan</a>)</span></figcaption></figure><p>"A great bridesmaid hairstyle should feel polished and elevated, but never overly fussy," says professional hairstylist and textured hair expert <a href="https://www.instagram.com/tippishorter/" target="_blank"><u>Tippi Shorter</u></a>. "Bridesmaids are often on the move throughout the day, whether it’s helping the bride, wrangling a flower girl, or navigating unexpected weather—so the style should be comfortable, secure, and able to hold up through it all," she adds. Celebrity hairstylist <a href="https://www.instagram.com/sunniebrook/" target="_blank"><u>Sunnie Brook</u></a> adds that both the neckline of your <a href="https://www.whowhatwear.com/fashion/dresses/azazie-bridesmaid-dress-reviews">bridesmaid dress</a> and your hair texture are additional factors to consider. "The best choice photographs beautifully but still moves," says Brook. "I usually lean into a look that will look timeless years later when you look back on those lifetime memories."</p><p>Keep scrolling to find the seven hairstylist- and editor-approved bridesmaid hairstyles that look timeless and effortlessly chic, every time.</p><h3 class="article-body__section" id="section-7-elevated-bridesmaid-hairstyles-to-try-in-2026"><span>7 Elevated Bridesmaid Hairstyles to Try in 2026</span></h3><h3 class="article-body__section" id="section-romantic-slipknot"><span>Romantic Slipknot</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cXaDchmXcxzAxxHAPQKv8U" name="741304969_18611125339012928_3583712558388622011_n" alt="Demi Moore wearing a low slipknot." src="https://cdn.mos.cms.futurecdn.net/cXaDchmXcxzAxxHAPQKv8U-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1920" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DakizLWDeO_/?img_index=1" target="_blank">dimitrishair</a>)</span></figcaption></figure><p>If you want to make your bridesmaid dress look a bit more editorial, skip the perfectly coiffed low bun and try a romantic, ever-so-slightly undone slipknot. Spotted everywhere from the <a href="https://www.whowhatwear.com/beauty/new-york-fashion-week-beauty-trends-spring-summer-2027"><u>S/S 27 runways</u></a> to weddings WWW senior beauty editor <a href="https://www.whowhatwear.com/author/jamie-chevron"><u>Jamie Chevron</u></a> has attended, this unfussy style is a go-to for chic people during wedding season. “I love taking classic styles and making them feel a little less expected," says professional hairstylist <a href="https://www.instagram.com/lizdimension/" target="_blank"><u>Liz Shears</u></a>. She calls a sleek, low bun, "especially when paired with a little texture or softness around the face," an especially modern choice when creating a bridesmaid look. All you need is a fine-toothed comb, flat iron, and texture spray to craft this elegant style.</p><h4 class="article-body__section" id="section-shop-romantic-slipknot-styling-products"><span>Shop Romantic Slipknot Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="e4e38c82-c9b1-11f1-ba5e-b13582142647">            <a href="https://www.revolve.com/mason-pearson-tail-comb-in-brown/dp/MPEA-WU6/" data-model-name="Tail Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:111.32%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/93TfzAK5UhXNhPffajByrY.png" alt="Mason Pearson, Revolve"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Mason Pearson</div>                    <div class="featured__title">Tail Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="e4e38cfa-c9b1-11f1-9730-5b39bbf6941c">            <a href="https://www.sephora.com/product/oribe-dry-texturizing-spray-P469076" data-model-name="Dry Texturizing Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/bQtCTycjESVHLrAxRmgrZP.jpg" alt="Dry Texturizing Spray for Volume & Texture"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Oribe</div>                    <div class="featured__title">Dry Texturizing Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-soft-blowout"><span>Soft Blowout</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1882px;"><p class="vanilla-image-block" style="padding-top:136.03%;"><img id="kZFTPeJ7wDh4JhvJ23WmQo" name="GettyImages-2274044528" alt="Gigi Hadid arrives for the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art, in New York, on May 4, 2026." src="https://cdn.mos.cms.futurecdn.net/kZFTPeJ7wDh4JhvJ23WmQo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1882" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: ANGELA WEISS / AFP via Getty Images)</span></figcaption></figure><p>When in doubt, a soft blowout is always a great choice—especially with a strapless bridesmaid dress. "Think airy roots and brushed-through bends," muses Brook. The key to creating a glamorous blowout, however, starts while your hair is still wet. Brook recommends using a <a href="https://www.whowhatwear.com/beauty/hair/best-hair-volumizing-sprays"><u>volumizing spray</u></a> like the <a href="https://www.ulta.com/p/full-rescue-pump-plump-primer-root-volume-spray-pimprod2060468" target="_blank"><u>Biolage Full Rescue Volume Spray</u></a> for lift and body. "I love this product because it makes the hair three times fuller and doesn’t get sticky hours later," she explains. After round-brushing and touching up any necessary spots with a curling iron, finish off the look with a touch of texture spray and a bit of hair oil on the ends. "The finish should feel touchable, with enough polish to make it special," she adds.</p><h4 class="article-body__section" id="section-shop-soft-blowout-styling-products"><span>Shop Soft Blowout Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="6765d04c-c9b3-11f1-9ff6-f1e1564ae827">            <a href="https://www.ulta.com/p/full-rescue-pump-plump-primer-root-volume-spray-pimprod2060468" data-model-name="Full Rescue Pump + Plump Primer Root Volume Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pzWHtKAizH4ioj24xhWppL.png" alt="Full Rescue Pump + Plump Primer Root Volume Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Biolage</div>                    <div class="featured__title">Full Rescue Pump + Plump Primer Root Volume Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="6765d0c4-c9b3-11f1-904f-ed9a3507ffa0">            <a href="https://www.sephora.com/product/airsmooth-volumizing-blow-dryer-brush-P526004" data-model-name="Airsmooth Styling Dryer Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GXpo5FrxDWEdRGPHekFAbL.jpg" alt="Airsmooth™ Styling Dryer Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Dyson</div>                    <div class="featured__title">Airsmooth Styling Dryer Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-modern-hollywood-waves"><span>Modern Hollywood Waves</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1793px;"><p class="vanilla-image-block" style="padding-top:142.78%;"><img id="v3aJxMSH6m2qfb8NU9rVcn" name="GettyImages-2080390520" alt="Laura Harrier arrives at the 2024 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 10, 2024 in Beverly Hills, California." src="https://cdn.mos.cms.futurecdn.net/v3aJxMSH6m2qfb8NU9rVcn-1920-80.jpg" mos="" align="middle" fullscreen="" width="1793" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Steve Granitz/FilmMagic via Getty Images)</span></figcaption></figure><p>If you love a blowout but want to take things up a slightly more glamorous notch, ask your hairstylist for these softer, modern-day Hollywood waves. "I like making them slightly more relaxed and touchable rather than perfectly uniform," says Spears. You can achieve this look by gently brushing out your curls until they turn into smooth, looser waves—using a brushable spray to preserve the style without sacrificing touchability. "I also recommend an anti-humidity spray for natural, curly hair to keep it from growing bigger with frizz," Shorter adds. </p><h4 class="article-body__section" id="section-shop-soft-hollywood-waves-styling-products"><span>Shop Soft Hollywood Waves Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="6765d2f4-c9b3-11f1-9809-4f2346c5c94f">            <a href="https://www.amazon.com/dp/B000CPZ18Y" data-model-name="Mizani HD Shyne Lightweight Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:105.02%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/GUW5WMxrTEvkyPX3LfhwjC.png" alt="MIZANI, Amazon"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Mizani</div>                    <div class="featured__title">Mizani HD Shyne Lightweight Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="6765d362-c9b3-11f1-a873-33b5ccaaebf1">            <a href="https://www.ulta.com/p/singlepass-curl-x-ceramic-extra-long-barrel-curling-iron-pimprod2045317" data-model-name="Singlepass Curl X Ceramic Extra-Long Barrel Curling Iron" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/5h7tUopH9TomAWJzzM8zo8.png" alt="Singlepass Curl X Ceramic Extra-Long Barrel Curling Iron"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>T3</div>                    <div class="featured__title">Singlepass Curl X Ceramic Extra-Long Barrel Curling Iron</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-the-undone-bun"><span>The Undone Bun</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:125.63%;"><img id="RJJqxmoH9oVTPw4itQDKoU" name="588968043_18545392891000426_2401340593275427978_n" alt="Paige Paul with a messy updo." src="https://cdn.mos.cms.futurecdn.net/RJJqxmoH9oVTPw4itQDKoU-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1809" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DR5D5JkDwKL/?hl=en&img_index=1" target="_blank">paigepaul</a>)</span></figcaption></figure><p>If you want to show off your dress—especially if the most eye-catching details are concentrated near the neckline—consider sweeping your hair up into a polished, yet slightly undone topknot á la '90s <a href="https://www.whowhatwear.com/tag/pamela-anderson"><u>Pamela Anderson</u></a> or modern-day <a href="https://www.whowhatwear.com/fashion/celebrity/paige-paul-lorenze-2026-interview"><u>Paige Paul</u></a>. My go-to wedding guest and bridesmaid hairstyle is a high bun with face-framing pieces, with an intentionally messy smattering of curls falling from the voluminous bun. While Anderson's signature updo is a bit less fussy (she once told <em>British Vogue</em> in <a href="https://youtu.be/ed5W4sMrkWE?si=tcm-vFN19mXraptk" target="_blank"><u>a YouTube video</u></a> that the look was "always" achieved with a thong), you can clean it up Paul-style by brushing your hair into a smooth ponytail using <a href="https://www.whowhatwear.com/best-hair-sprays"><u>flexible hairspray</u></a> before forming a bun. Just make sure the tendrils can fall freely to add that soft, romantic touch.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1698px;"><p class="vanilla-image-block" style="padding-top:150.77%;"><img id="iGaQ7M7otHfDKqAbHBdTja" name="GettyImages-635926185" alt="Pamela Anderson updo." src="https://cdn.mos.cms.futurecdn.net/iGaQ7M7otHfDKqAbHBdTja-1920-80.jpg" mos="" align="middle" fullscreen="" width="1698" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Mitchell Gerber/Corbis/VCG via Getty Images)</span></figcaption></figure><h4 class="article-body__section" id="section-shop-polished-pam-styling-products"><span>Shop Polished Pam Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="a827aedc-c9b5-11f1-846e-eb5efafb7165">            <a href="https://www.target.com/p/goody-comfortable-elastic-hair-accessories-set-37ct/-/A-16262225" data-model-name="Elastic Hair Accessories Set" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/SP8hqtztcxxwqakhn5LNWo.webp" alt="Goody Comfortable Elastic Hair Accessories Set - 4mm - 37ct"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Goody</div>                    <div class="featured__title">Elastic Hair Accessories Set</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="a827af5e-c9b5-11f1-ab10-e9d7e6a21d13">            <a href="https://www.dermstore.com/p/r-co-outer-space-travel-flexible-hairspray-various-sizes/13846034/" data-model-name="Outer Space Flexible Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eaUeKJVju4Yrr3GtkzRkdf.webp" alt="R+co Outer Space Flexible Hairspray (various Sizes)"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>R+Co</div>                    <div class="featured__title">Outer Space Flexible Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-half-up-half-down"><span>Half-Up, Half-Down</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:124.93%;"><img id="mtNVStBWbHfn8mbaHy4U8S" name="469828309_18489794629009287_5255328905863996624_n" alt="Sabrina Carpenter half up half down hair." src="https://cdn.mos.cms.futurecdn.net/mtNVStBWbHfn8mbaHy4U8S-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1799" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/C0afh1vrDo7/?img_index=2" target="_blank">sabrinacarpenter</a>)</span></figcaption></figure><p>This one's classic for a reason."Half-up hair is having a wedding moment," says Brook. Pulling the front section of your hair away and letting the back cascade long offers a flattering, versatile look that complements a variety of dress styles. "A little lift at the crown, soft movement through the lengths, and a few pieces around the face feel romantic without looking overly arranged," the hairstylist adds.</p><p>To achieve this look yourself, Shorter suggests using both a curling iron and hot rollers for body and volume, then taking small sections of hair just above the ears and bringing them together behind the head. "Think of the area where the goggles strap would lie in the back," she instructs. Pin in place, pull back any additional pieces you'd like, and use a flexible hairspray to lock everything in. Celebrity hairstylist <a href="https://www.instagram.com/dionysiou/" target="_blank"><u>Dionysiou</u></a> recommends using <a href="https://www.sephora.com/product/style-lab-flex-hairspray-P379901" target="_blank"><u>Living Proof's Style Lab Flex Hairspray</u></a> for this specific style. "[It's] a great brushable hairspray with medium hold and movement, perfect for loose-wave half-ups," he explains.</p><h4 class="article-body__section" id="section-shop-half-up-half-down-styling-products"><span>Shop Half-Up, Half-Down Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="a827b3aa-c9b5-11f1-ad17-f3f6d6fe8d6f">            <a href="https://www.amazon.com/Amazon-Basics-Bobby-Black-Count/dp/B0BMQ85B31/" data-model-name="No Slip Bobby Pins" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pxrmNpTuKeYHRdXGX4d3aW.jpg" alt="Amazon Basics No Slip Bobby Pins, Black High Gloss, 48 Count, for Pain-Free Comfortable All-Day Styling and Updos, All Hair Types"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Amazon Basics</div>                    <div class="featured__title">No Slip Bobby Pins</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="a827b436-c9b5-11f1-ba3c-f5e89e5902c5">            <a href="https://www.sephora.com/product/style-lab-flex-hairspray-P379901" data-model-name="Style Lab Flex Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/ydzCiptBcFtaJzrKdFCn6X.jpg" alt="Style Lab Flex Hairspray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Living Proof</div>                    <div class="featured__title">Style Lab Flex Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-sculpted-knot"><span>Sculpted Knot</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1320px;"><p class="vanilla-image-block" style="padding-top:150.00%;"><img id="KuWFGiLdinJ3j3kJbfuuQo" name="_Hobeika HC clp F25 004" alt="Slicked-back bun." src="https://cdn.mos.cms.futurecdn.net/KuWFGiLdinJ3j3kJbfuuQo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1320" height="1980" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Launchmetrics)</span></figcaption></figure><p>Whether you prefer to style your slicked-back buns high, low, or right in-between is up to personal preference, but professional stylists agree: a sleek topknot is always a good idea for a bridesmaid. "A sleek, low bun is one of the easiest styles to do yourself," says Brook. "The simplicity feels chic, especially with a beautiful neckline or statement earrings," she adds. This look requires a bit of legwork to achieve the final ultra-polished look, but Brook assures us that the process isn't overly laborious (and in the end, it's entirely worth it). </p><p>Start by defining a center or side part on dry hair and smoothing styling cream into the sections—using a boar brush to smooth the hair into a clean ponytail wherever it is most flattering. Then, secure the ponytail with an elastic and twist the hair into a bun around the base, concealing the elastic and pinning everything in place. "Keep the bun close to the head and check the shape from the side; that’s what gives it a polished finish," Brook instructs. "For flyaways, mist a clean toothbrush with hairspray and gently smooth them down," she adds, recommending <a href="https://www.amazon.com/dp/B00H3DOSPU" target="_blank"><u>Biolage's Styling Gelée</u></a> and <a href="https://www.amazon.com/dp/B07GBDYCM9" target="_blank"><u>Freeze Fix Hairspray</u></a>. (Though any strong-hold gels and hair sprays work in the end.)</p><h4 class="article-body__section" id="section-shop-sculpted-knot-styling-products"><span>Shop Sculpted Knot Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="a827b684-c9b5-11f1-9ff4-135db9bb42ac">            <a href="https://www.amazon.com/dp/B00H3DOSPU" data-model-name="Styling Gelée" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6n5G3MecEB5hmwtsNULys6.jpg" alt="Biolage Styling Gelée – Firm Hold, 16.9 Oz | Styling Gel for Slick Backs and Heatless Curls, Firm Hold, Adds Shine & Controls Frizz, Vegan & Cruelty-Free"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Biolage</div>                    <div class="featured__title">Styling Gelée</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="a827b6e8-c9b5-11f1-a5c8-85909e2c1913">            <a href="https://www.amazon.com/dp/B07GBDYCM9" data-model-name="Freeze Fix Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/oXicGk39yK5eTEyjv9ngr6.jpg" alt="Biolage Freeze Fix Hairspray – Strong Hold | Humidity-Resistant, Fast-Drying, Anti-Frizz, Long-Lasting, Vegan, Paraben-Free, for All Hair Types"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Biolage</div>                    <div class="featured__title">Freeze Fix Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h3 class="article-body__section" id="section-polished-ponytail"><span>Polished Ponytail</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="cDijMgf82kb3V4FkJicFmF" name="719161039_18592163617000657_771032897599034391_n" alt="Alexandra Leclerc wearing a slicked ponytail." src="https://cdn.mos.cms.futurecdn.net/cDijMgf82kb3V4FkJicFmF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @<a href="https://www.instagram.com/p/DZVmS1jEWtF/?hl=en&img_index=4" target="_blank">alexandramalenaleclerc</a>)</span></figcaption></figure><p>Though we've suggested our fair share of tousled, sleek, and everything-in-between buns above, don't think that a ponytail isn't fit for a formal occasion. "For something a little more fashion-forward, a low ponytail with a smooth finish and a few intentional pieces around the face can feel incredibly chic," says Spears. Dionysou finds the "polished ponytail" particularly chic when paired with a bridesmaid gown—especially at "low or mid-height, with the elastic concealed and a soft bend through the ends." He suggests using the <a href="https://www.amazon.com/dp/B072PCY6R8" target="_blank"><u>Color Wow Style on Steroids Texturizing Spray</u></a> to add "texture and grit" without stiffening the strands. "It's perfect for any hair texture, but especially for fine, slippery hair that doesn't hold anything," he explains. </p><h4 class="article-body__section" id="section-shop-polished-ponytail-styling-products"><span>Shop Polished Ponytail Styling Products</span></h4>        <div class="featured_product_block featured_block_versus" data-id="a827b8e6-c9b5-11f1-aa4e-f1134a5258bc">            <a href="https://www.amazon.com/dp/B072PCY6R8" data-model-name="Style on Steroids Texturizing Hair Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hu9J4pfin9LcCDP9R5gKRL.jpg" alt="Color Wow Style on Steroids – Texturizing Hair Spray for Volume | Texture Spray for Instant Lift, Body, Fullness, Long-Lasting Flexible Volume. Non-Sticky Texturizer, for All Hair Types"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>COLOR WOW</div>                    <div class="featured__title">Style on Steroids Texturizing Hair Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_versus" data-id="a827b954-c9b5-11f1-a009-c11f9a7e0ac7">            <a href="https://www.revolve.com/bur-bur-the-mermaid-brush-essential-boar-bristle-brush/dp/BBUX-WU4/" data-model-name="The Mermaid Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:150.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/X5UvRcyzwhnFkr4dbGhAMM.jpg" alt="The Mermaid Brush Essential Boar Bristle Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                                            <div class='featured__brand'>Bur Bur</div>                    <div class="featured__title">The Mermaid Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 class="article-body__section" id="section-what-to-consider-when-picking-a-bridesmaid-hairstyle"><span>What to Consider When Picking a Bridesmaid Hairstyle</span></h2><ul><li><strong>Comfort level:</strong> Dionysiou says that your comfort should be paramount when choosing a bridesmaid hairstyle, as you'll likely be wearing it for several hours. "It should be secure without feeling tight," he explains. "Bridesmaids shouldn't feel pulled, be in pain, or feel like they have to constantly adjust."</li><li><strong>The dress:</strong> The most important facet of your look is the dress, so your look should not only suit you and your preferences, but the dress, as well. "Consider the aspirations you have for your look, along with your hair density, texture, and length, while balancing it with the outfit and the cohesiveness of the bridal party," he instructs. The neckline, as previously pointed out by Brook, is another determining factor of your final look.</li><li><strong>Hair type: </strong>Your natural texture and density may feel like an afterthought when selecting a bridesmaid hairstyle, but it should be one of the first factors you (and the bride) consider. "A good bridesmaid hairstyle should feel like you, work with your natural texture, and stay comfortable from the ceremony to the last dance," says Brook. "You want to be present in the moment, without constantly checking your hair."</li><li><strong>Weather:</strong> Climate and weather conditions differ from wedding to wedding, but these factors will play an important role in your final look. "It should feel right for the conditions," says Dionysiou. "Weather, indoor versus outdoor weddings, and the time of year all play a factor in the styles and products to use," he adds. Come armed with anti-frizz spray and strong-hold hairspray for conditions that threaten to deflate your voluminous, ultra-chic style.</li></ul><h2 class="article-body__section" id="section-who-s-who"><span>Who's Who</span></h2><ul><li><a href="https://www.instagram.com/sunniebrook/" target="_blank"><u>Sunnie Brook</u></a> is a celebrity hairstylist and the artistic director for Biolage.</li><li><a href="https://www.instagram.com/tippishorter/" target="_blank"><u>Tippi Shorter</u></a> is a textured hair expert, professional hairstylist, and the Global Artistic Director at Mizani.</li><li><a href="https://www.instagram.com/dionysiou/" target="_blank"><u>Dionysiou</u></a> is a celebrity hairstylist and the senior stylist at Benjamin Salon in New York City.</li><li><a href="https://www.instagram.com/lizdimension/" target="_blank"><u>Liz Shears</u></a> is a professional hairstylist at Benjamin Salon in West Hollywood, California.</li></ul><h2 class="article-body__section" id="section-why-trust-who-what-wear"><span>Why Trust Who What Wear</span></h2><p>At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.</p><p>We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.</p>
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                                                            <title><![CDATA[ "Perfection Is Bullshit": Kelly Rowland on Individuality, Confidence, and Trusting Her Gut ]]></title>
                                                                                                <dc:content><![CDATA[ <p><a href="https://www.instagram.com/p/DaJybvrFE4Y/?img_index=3">Kelly Rowland</a> has quite the résumé: singer, songwriter, actor, philanthropist, and one-third of the iconic girl group Destiny's Child. She's also a businesswoman, a mother, and, most recently, the newest global ambassador for <a href="https://www.olay.com/">Olay</a>. It's safe to say she knows a thing or two about balancing a busy schedule, especially right now, as she fine-tunes her first full-length studio album since <em>Talk a Good Game</em> was released in 2013.</p><p>Her life demands time management and prioritization, even when it comes to self-care. As she emphatically tells me, "Rest is a big thing in my world right now." The same goes for her skincare routine. As an Olay <a href="https://www.target.com/p/olay-super-serum-5-in-1-benefit-face-serum-1-fl-oz/-/A-88410188#lnk=sametab">Super Serum</a> ($30) devotee, she keeps her a.m. routine surprisingly simple, focusing only on what really counts. Ahead, Rowland shares an inside look at her self-care routine, her favorite wellness ritual, and the number one piece of advice she would offer all women. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="wQebzqSeBkywTz4mdapcW9" name="Super Collection" alt="Products in the Olay Super Collection." src="https://cdn.mos.cms.futurecdn.net/wQebzqSeBkywTz4mdapcW9-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Olay)</span></figcaption></figure><p>When Rowland joins me on a video call, she greets me with a wide smile. She instantly strikes me as warm, confident, and thoughtful—exactly how I thought (and hoped) she would be. As a millennial, I've witnessed much of Rowland's career ever since I first popped Destiny's Child's <em>Survivor</em> into my silver Sony CD player. (There also may or may not have been a 12 x 16 Destiny's Child poster pinned on a wall in my childhood home, but that's neither here nor there.) Sitting face to face, albeit virtually, was slightly surreal. </p><p>I was speaking with Rowland about her partnership with Olay, which she says happened organically. She grew up seeing her family members use it, and it's now Rowland's turn to experience a surreal moment. "When I was 5 or 6, I would look at my great-aunt's perfume and little bottles of Oil of Olay. I didn't know that we would have this really cool full-circle moment and I would get the opportunity to work with them," she tells me. </p><p>Rowland heard about Olay's Super Serum and wanted to try it. The brand sent it to her, and the rest is history. "I believe it's such an attainable luxury brand that all women can have," she says. "[We] get this opportunity to feel a little bit more beautiful and cared for. I think it's been a part of our lives for so long—Olay as a brand. It's really cool to be a part of the team now." </p><p>Since the partnership began, Rowland has expanded her personal Olay collection. She names Olay's <a href="https://www.walmart.com/ip/OLAY-SUPER-S-BW-WINTER-GLOW-4-20oz/20156010074?wmlspartner=wlpa&selectedSellerId=0&wl13=2338&wmlspartner=wlpa&cn=FY25-ENTP-PMAX_cnv_dps_dsn_dis_ad_entp_e_n&gclsrc=aw.ds&adid=2222222229720156010074_6736816237_21407473164&wl0=&wl1=g&wl2=c&wl3=&wl4=&wl5=9054069&wl6=&wl7=&wl8=&wl9=pla&wl10=8175035&wl11=local&wl12=20156010074&veh=sem&semexp=dlp&gad_source=1&gad_campaignid=21690411341&gbraid=0AAAAADmfBIqG1wahK5YC-GgZjt3kgFLTU&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1G6H-zoNLJG7sJZ7J8z-RKNfgicU6HHvWHWLVTlfM3BY1BAB5anEssaAnmdEALw_wcB">Super Serum Glow Remix Body Wash </a>($14), specifically. "I really love it. It really is <em>your moment</em> in the shower. It invigorates you. Your skin feels amazing. I've believed in it from the first time I tried it, and I love how it smells. To me, scent is everything because it's the first layer of whatever else you put on your body," she says. </p><div><blockquote><p>If you treat people well and treat yourself well, you can tell. You wear a different kind of oomph.</p><p>Kelly Rowland</p></blockquote></div><p>Olay's Super Serum line is structured around simplicity. Each multitasking product contains a blend of active ingredients to target a variety of skin concerns. They're designed to be one-and-done products, which seems to be a concept that appeals to Rowland. Her routine is simple, effective, and focused. </p><p>"On a morning where I'm just waking up and trying to head out the door, I get up and brush my teeth," she says. "I have a whole thing when it comes to brushing my teeth right now because I'm into this water-pick-and-floss thing. I floss for real with floss sticks, I floss with the <a href="https://www.target.com/p/waterpik-cordless-1000-water-flosser-blue-white/-/A-94797810#lnk=sametab">Waterpik</a>, I brush my teeth, I scrape my tongue, and I do mouthwash. I try to do something else while I'm doing that too. When my mouthwash is in, that's when I'm washing my face. After that, I do a serum on my face for the day. I do sunscreen as well. I swear by sunscreen. I wear sunscreen every day, and then I'm out the door." </p><p>When I ask what sunscreen she uses, Rowland tells me she's been known to mix it up. Lately, though, it's been EltaMD's <a href="https://www.dermstore.com/p/eltamd-uv-clear-tinted-broad-spectrum-spf46/11370312/?affil=thgppc&kwds=60461994631&thg_ppc_campaign=23086993653&adtype=pla&product_id=11370312&cq_src=google_ads&cq_cmp=23086993653&cq_con=185846193119&cq_term=&cq_med=pla&cq_plac=&cq_net=g&cq_plt=gp&gclsrc=aw.ds&gad_source=1&gad_campaignid=23086993653&gbraid=0AAAAAD_vmAUgWpjX7hv0IlVHnf9weaVq8&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1GFosUVW-ZXAgFycLNXl48DkQ_fhx06nXDeRWe9Uh4KfVj16xMp_80aAi6dEALw_wcB">tinted formula</a> or the Control Corrective <a href="https://www.shanidarden.com/products/control-corrective-oil-free-sunscreen-spf-30?srsltid=AU7gw4WkAGP9gPOBaxGjPrG3wG5Cel8vJ1q2LfZmHfv6WJGcctt836Zy">Oil-Free SPF 30</a> ($38), which she got from her aesthetician, Shani Darden. </p><p>Rowland's nighttime routine is slower, more involved, and more relaxed. "That's my self-care time, even if I have 20 minutes and I'm exhausted," she says. "I don't care what situation I'm in. I'm going to wash my face. There has never been a time when I haven't." And forget double cleansing. Rowland triple-cleanses her skin every single day. She continues, "I do a triple wash. If I'm washing off makeup, I'll use an oil cleanser. Then I'll do a wash, and then I do another wash. Then, I pour everything back into my skin, from toners to serums. I like to do a nice little spray at the end." Don't worry—I asked. She loves Caudalie's iconic <a href="https://www.sephora.com/product/caudalie-beauty-elixir-face-mist-P481817?country_switch=us&lang=en&skuId=2534485&om_mmc=ppc-GG_23266938629___2534485__9054069_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=23261915703&gbraid=0AAAAADnIXb2ot3ZLyJB_GU3pRDjxxzRm9&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1H3bJb8x9giyL0TQVJmo3l3jOP8S8uyyCWpjvyhe4abtl1dXX74RlEaApscEALw_wcB">Beauty Elixir Face Mist</a> ($49) or a simple rose-water spray that she keeps in a "really pretty" bottle. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="qwjAxhVQGQkCdEtT4qSVgW" name="imgi_40_808997807_18633256321016089_8055512950322814053_n (1)" alt="Kelly Rowland." src="https://cdn.mos.cms.futurecdn.net/qwjAxhVQGQkCdEtT4qSVgW-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdPCspoDQTR/?img_index=4">@kellyrowland</a>)</span></figcaption></figure><p>While certainly important, skincare isn't the only form of self-care, and Rowland relies on a few other simple techniques to keep herself feeling her best. The tricky part? Finding the time for it. "I try to find it. All of us do. Sometimes, in the midst of a busy week, a walk is definitely helpful. That helps to calm my body. A walk and breathing, simple stuff, meditation, praying—that helps," she says. </p><p>She turns to two wellness rituals for extra support: a dry infrared sauna, which she calls game-changing, and a red-light mask. "The <a href="https://www.shanidarden.com/products/shani-darden-by-deesse-pro?gclsrc=aw.ds&&tw_source=google&tw_adid=&tw_campaign=17512463173&tw_kwdid=&gad_source=1&gad_campaignid=17509683312&gbraid=0AAAAACq1pMHpMq_xkdgT94x0JGnMfyCf2&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1HG82OdsWYrkJU0pbJu6H2e569ll9xCKybzaQEoRr39uNhel4UfFpIaAtNBEALw_wcB">red-light mask</a> by Shani Darden is my favorite thing ever," she says. "I didn’t know how much better it could make my skin. I do it at night after I've done all of my skin treatments and everything, and then I wear the mask and go to sleep. I wake up, and my skin looks different in the morning. It genuinely does. It just looks hydrated and refreshed, and it's done the job for you after you get all the tools in place to be great. It's like, 'Yeah, I'll be great today.'"</p><p>Most of all, though, she prioritizes sleep. "I believe in rest. I like seven to eight hours of sleep. I'm a much more pleasant person when I get seven to eight hours, and you can feel the difference. I can see the difference in my skin. It's a game changer. Rest is a game changer," she says.</p><div><blockquote><p>Know that everywhere you walk, it is a privilege to be there. But it's also a privilege … for them to have you.</p><p>Kelly Rowland</p></blockquote></div><p>Rowland's self-care routine wasn't always so airtight. "I remember being younger and thinking some things didn't affect your skin, like excessive sun or a lack of drinking water," she says. "The older you get, the more you realize you can't do some of the things you did when you were 20. I think between that and just being really confident in the skin that I'm in and being able to rest… Rest! I'm telling you, rest is a big thing in my world right now." </p><p>"Oh, and I love fun," Rowland adds excitedly. "A glow-up is a fun time. It's smiles. It's laughter. That's wellness. That's also healing your body in a spiritual and social way. You also need that!" </p><p>I thank her for that reminder. In today's self-optimization culture, fun isn't always listed as a wellness technique, though it should be. Rowland agrees. "Surrounding yourself with positive people that pour into your spirit, the way you view yourself, and whether you're taking care of your mental health—all these things pour into wellness and living this life that you really deserve to live. If you treat people well and treat yourself well, you can tell. You wear a different kind of oomph," she says.</p><p>Since the days of Destiny's Child, Rowland and her bandmates Beyoncé and Michelle Williams have been almost synonymous with confidence—a solid, unshakeable kind that doesn't shout yet doesn't shrink either. I'm curious what advice she would give to a 20-something who's on the path to discovering their own. "Perfection is bullshit," she answers. "Allow yourself to make mistakes. Give yourself grace when it comes to mistakes. I think that mistakes get a real tough rap sometimes, but they actually set the foundation for how you make other decisions in the future."</p><p>"Trust your gut," she continues. "Your gut is the greatest compass you will ever have. And know that everywhere you walk, it is a privilege to be there. But it's also a privilege, for whatever social setting you're in, for them to have <em>you</em>. So thank you, and you're welcome." </p><p>It's an iconic answer, and I tell her as much. However, I'm curious if she has any advice for someone in their 30s (like me) who doesn't have it all figured out. She laughs, "I'm 45, and I'm still figuring it out." I breathe out a long breath. It's an honest, oddly comforting response. </p><p>Before the video call ends, I sneak in one last question—a <em>burning </em>question. What is Rowland's unfiltered beauty philosophy? She sits back and thinks for just a moment. "It's not really here," she says while circling her face with her hand. "You know what I mean? I used to think that pretty was cool. Pretty is bullshit. Sorry, pretty is BS. Be better than pretty. Be interesting. Be intriguing. That's beautiful to me. Have great conversations. Know about the world. Another one would be [to] know what you bring to the table. Don't try to look like nobody else. Between AI and people getting caught up in beauty trends… The trend should be whatever your thing is that <em>you</em> do. That's the coolest, trendiest, flyest thing ever. Trends come and go. Don't be doing what everybody's doing in the moment. Be timeless." </p><h2 id="shop-rowland-39-s-beauty-essentials">Shop Rowland's Beauty Essentials</h2>        <div class="featured_product_block featured_block_standard" data-id="1fd1f62e-c99b-11f1-a3d2-390f0e2c8937">            <a href="https://www.target.com/p/olay-super-serum-5-in-1-benefit-face-serum-1-fl-oz/-/A-88410188#lnk=sametab" data-model-name="Super Face Serum With Vitamin C" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/48vFs74U9c8DRYbL29hFxM.webp" alt="Olay Super Face Serum With Vitamin C - 1 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olay</div>                                        <div class="featured__title">Super Face Serum With Vitamin C</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f6a6-c99b-11f1-a682-bb45a6d7e170">            <a href="https://www.walmart.com/ip/OLAY-SUPER-S-BW-WINTER-GLOW-4-20oz/20156010074?wmlspartner=wlpa&selectedSellerId=0&wl13=2338&wmlspartner=wlpa&cn=FY25-ENTP-PMAX_cnv_dps_dsn_dis_ad_entp_e_n&gclsrc=aw.ds&adid=2222222229720156010074_6736816237_21407473164&wl0=&wl1=g&wl2=c&wl3=&wl4=&wl5=9054069&wl6=&wl7=&wl8=&wl9=pla&wl10=8175035&wl11=local&wl12=20156010074&veh=sem&semexp=dlp&gad_source=1&gad_campaignid=21690411341&gbraid=0AAAAADmfBIqG1wahK5YC-GgZjt3kgFLTU&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1G6H-zoNLJG7sJZ7J8z-RKNfgicU6HHvWHWLVTlfM3BY1BAB5anEssaAnmdEALw_wcB" data-model-name="Super Serum Glow Remix Body Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uHjQ7gjL3QPoi56mGbgvBD.jpg" alt="Olay, Super Serum Glow Remix Body Wash"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olay</div>                                        <div class="featured__title">Super Serum Glow Remix Body Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f71e-c99b-11f1-81e7-8d1f4f2178d6">            <a href="https://www.shanidarden.com/products/control-corrective-oil-free-sunscreen-spf-30?srsltid=AU7gw4WkAGP9gPOBaxGjPrG3wG5Cel8vJ1q2LfZmHfv6WJGcctt836Zy" data-model-name="Oil-Free Sunscreen SPF 30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gz783YVFFgizZENgBWZoVe.jpg" alt="Oil-Free Sunscreen Spf 30"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Control Corrective</div>                                        <div class="featured__title">Oil-Free Sunscreen SPF 30</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f7a0-c99b-11f1-9f2e-4dee424122d6">            <a href="https://www.dermstore.com/p/eltamd-uv-clear-tinted-broad-spectrum-spf46/11370312/?affil=thgppc&kwds=60461994631&thg_ppc_campaign=23086993653&adtype=pla&product_id=11370312&cq_src=google_ads&cq_cmp=23086993653&cq_con=185846193119&cq_term=&cq_med=pla&cq_plac=&cq_net=g&cq_plt=gp&gclsrc=aw.ds&gad_source=1&gad_campaignid=23086993653&gbraid=0AAAAAD_vmAUgWpjX7hv0IlVHnf9weaVq8&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1GFosUVW-ZXAgFycLNXl48DkQ_fhx06nXDeRWe9Uh4KfVj16xMp_80aAi6dEALw_wcB" data-model-name="UV Clear Broad-Spectrum SPF 46 Tinted" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TxeJEdzzM6dwAXHnjXvDSh.webp" alt="Eltamd Uv Clear Broad-Spectrum Spf 46 Tinted"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>EltaMD</div>                                        <div class="featured__title">UV Clear Broad-Spectrum SPF 46 Tinted</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f80e-c99b-11f1-8dca-9b4774e34124">            <a href="https://www.sephora.com/product/caudalie-beauty-elixir-face-mist-P481817?country_switch=us&lang=en&skuId=2534485&om_mmc=ppc-GG_23266938629___2534485__9054069_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=23261915703&gbraid=0AAAAADnIXb2ot3ZLyJB_GU3pRDjxxzRm9&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1H3bJb8x9giyL0TQVJmo3l3jOP8S8uyyCWpjvyhe4abtl1dXX74RlEaApscEALw_wcB" data-model-name="Beauty Elixir Face Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eXHhxJNrhwHkQE2nSM6SWk.jpg" alt="Beauty Elixir Prep, Set Makeup, Glow Face Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Caudalie</div>                                        <div class="featured__title">Beauty Elixir Face Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f886-c99b-11f1-88ef-1fbb97d09a70">            <a href="https://www.shanidarden.com/products/shani-darden-by-deesse-pro?gclsrc=aw.ds&&tw_source=google&tw_adid=&tw_campaign=17512463173&tw_kwdid=&gad_source=1&gad_campaignid=17509683312&gbraid=0AAAAACq1pMHpMq_xkdgT94x0JGnMfyCf2&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1HG82OdsWYrkJU0pbJu6H2e569ll9xCKybzaQEoRr39uNhel4UfFpIaAtNBEALw_wcB" data-model-name="Pro LED Light Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v9oZL4dnnJLW8KTcWGkMj6.jpg" alt="Shani Darden by Déesse Pro Led Light Mask"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shani Darden by Déesse </div>                                        <div class="featured__title">Pro LED Light Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/kelly-rowland-beauty-interview</link>
                                                                            <description>
                            <![CDATA[ Read our exclusive interview. ]]>
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                                                                        <pubDate>Sun, 18 Oct 2026 11:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Oct 2026 21:34:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[Kelly Rowland]]></media:description>                                                            <media:text><![CDATA[Kelly Rowland]]></media:text>
                                <media:title type="plain"><![CDATA[Kelly Rowland]]></media:title>
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                            <![CDATA[
                            <article>
                                <p><a href="https://www.instagram.com/p/DaJybvrFE4Y/?img_index=3">Kelly Rowland</a> has quite the résumé: singer, songwriter, actor, philanthropist, and one-third of the iconic girl group Destiny's Child. She's also a businesswoman, a mother, and, most recently, the newest global ambassador for <a href="https://www.olay.com/">Olay</a>. It's safe to say she knows a thing or two about balancing a busy schedule, especially right now, as she fine-tunes her first full-length studio album since <em>Talk a Good Game</em> was released in 2013.</p><p>Her life demands time management and prioritization, even when it comes to self-care. As she emphatically tells me, "Rest is a big thing in my world right now." The same goes for her skincare routine. As an Olay <a href="https://www.target.com/p/olay-super-serum-5-in-1-benefit-face-serum-1-fl-oz/-/A-88410188#lnk=sametab">Super Serum</a> ($30) devotee, she keeps her a.m. routine surprisingly simple, focusing only on what really counts. Ahead, Rowland shares an inside look at her self-care routine, her favorite wellness ritual, and the number one piece of advice she would offer all women. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="wQebzqSeBkywTz4mdapcW9" name="Super Collection" alt="Products in the Olay Super Collection." src="https://cdn.mos.cms.futurecdn.net/wQebzqSeBkywTz4mdapcW9-1920-80.png" mos="" align="middle" fullscreen="" width="1200" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Olay)</span></figcaption></figure><p>When Rowland joins me on a video call, she greets me with a wide smile. She instantly strikes me as warm, confident, and thoughtful—exactly how I thought (and hoped) she would be. As a millennial, I've witnessed much of Rowland's career ever since I first popped Destiny's Child's <em>Survivor</em> into my silver Sony CD player. (There also may or may not have been a 12 x 16 Destiny's Child poster pinned on a wall in my childhood home, but that's neither here nor there.) Sitting face to face, albeit virtually, was slightly surreal. </p><p>I was speaking with Rowland about her partnership with Olay, which she says happened organically. She grew up seeing her family members use it, and it's now Rowland's turn to experience a surreal moment. "When I was 5 or 6, I would look at my great-aunt's perfume and little bottles of Oil of Olay. I didn't know that we would have this really cool full-circle moment and I would get the opportunity to work with them," she tells me. </p><p>Rowland heard about Olay's Super Serum and wanted to try it. The brand sent it to her, and the rest is history. "I believe it's such an attainable luxury brand that all women can have," she says. "[We] get this opportunity to feel a little bit more beautiful and cared for. I think it's been a part of our lives for so long—Olay as a brand. It's really cool to be a part of the team now." </p><p>Since the partnership began, Rowland has expanded her personal Olay collection. She names Olay's <a href="https://www.walmart.com/ip/OLAY-SUPER-S-BW-WINTER-GLOW-4-20oz/20156010074?wmlspartner=wlpa&selectedSellerId=0&wl13=2338&wmlspartner=wlpa&cn=FY25-ENTP-PMAX_cnv_dps_dsn_dis_ad_entp_e_n&gclsrc=aw.ds&adid=2222222229720156010074_6736816237_21407473164&wl0=&wl1=g&wl2=c&wl3=&wl4=&wl5=9054069&wl6=&wl7=&wl8=&wl9=pla&wl10=8175035&wl11=local&wl12=20156010074&veh=sem&semexp=dlp&gad_source=1&gad_campaignid=21690411341&gbraid=0AAAAADmfBIqG1wahK5YC-GgZjt3kgFLTU&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1G6H-zoNLJG7sJZ7J8z-RKNfgicU6HHvWHWLVTlfM3BY1BAB5anEssaAnmdEALw_wcB">Super Serum Glow Remix Body Wash </a>($14), specifically. "I really love it. It really is <em>your moment</em> in the shower. It invigorates you. Your skin feels amazing. I've believed in it from the first time I tried it, and I love how it smells. To me, scent is everything because it's the first layer of whatever else you put on your body," she says. </p><div><blockquote><p>If you treat people well and treat yourself well, you can tell. You wear a different kind of oomph.</p><p>Kelly Rowland</p></blockquote></div><p>Olay's Super Serum line is structured around simplicity. Each multitasking product contains a blend of active ingredients to target a variety of skin concerns. They're designed to be one-and-done products, which seems to be a concept that appeals to Rowland. Her routine is simple, effective, and focused. </p><p>"On a morning where I'm just waking up and trying to head out the door, I get up and brush my teeth," she says. "I have a whole thing when it comes to brushing my teeth right now because I'm into this water-pick-and-floss thing. I floss for real with floss sticks, I floss with the <a href="https://www.target.com/p/waterpik-cordless-1000-water-flosser-blue-white/-/A-94797810#lnk=sametab">Waterpik</a>, I brush my teeth, I scrape my tongue, and I do mouthwash. I try to do something else while I'm doing that too. When my mouthwash is in, that's when I'm washing my face. After that, I do a serum on my face for the day. I do sunscreen as well. I swear by sunscreen. I wear sunscreen every day, and then I'm out the door." </p><p>When I ask what sunscreen she uses, Rowland tells me she's been known to mix it up. Lately, though, it's been EltaMD's <a href="https://www.dermstore.com/p/eltamd-uv-clear-tinted-broad-spectrum-spf46/11370312/?affil=thgppc&kwds=60461994631&thg_ppc_campaign=23086993653&adtype=pla&product_id=11370312&cq_src=google_ads&cq_cmp=23086993653&cq_con=185846193119&cq_term=&cq_med=pla&cq_plac=&cq_net=g&cq_plt=gp&gclsrc=aw.ds&gad_source=1&gad_campaignid=23086993653&gbraid=0AAAAAD_vmAUgWpjX7hv0IlVHnf9weaVq8&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1GFosUVW-ZXAgFycLNXl48DkQ_fhx06nXDeRWe9Uh4KfVj16xMp_80aAi6dEALw_wcB">tinted formula</a> or the Control Corrective <a href="https://www.shanidarden.com/products/control-corrective-oil-free-sunscreen-spf-30?srsltid=AU7gw4WkAGP9gPOBaxGjPrG3wG5Cel8vJ1q2LfZmHfv6WJGcctt836Zy">Oil-Free SPF 30</a> ($38), which she got from her aesthetician, Shani Darden. </p><p>Rowland's nighttime routine is slower, more involved, and more relaxed. "That's my self-care time, even if I have 20 minutes and I'm exhausted," she says. "I don't care what situation I'm in. I'm going to wash my face. There has never been a time when I haven't." And forget double cleansing. Rowland triple-cleanses her skin every single day. She continues, "I do a triple wash. If I'm washing off makeup, I'll use an oil cleanser. Then I'll do a wash, and then I do another wash. Then, I pour everything back into my skin, from toners to serums. I like to do a nice little spray at the end." Don't worry—I asked. She loves Caudalie's iconic <a href="https://www.sephora.com/product/caudalie-beauty-elixir-face-mist-P481817?country_switch=us&lang=en&skuId=2534485&om_mmc=ppc-GG_23266938629___2534485__9054069_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=23261915703&gbraid=0AAAAADnIXb2ot3ZLyJB_GU3pRDjxxzRm9&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1H3bJb8x9giyL0TQVJmo3l3jOP8S8uyyCWpjvyhe4abtl1dXX74RlEaApscEALw_wcB">Beauty Elixir Face Mist</a> ($49) or a simple rose-water spray that she keeps in a "really pretty" bottle. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="qwjAxhVQGQkCdEtT4qSVgW" name="imgi_40_808997807_18633256321016089_8055512950322814053_n (1)" alt="Kelly Rowland." src="https://cdn.mos.cms.futurecdn.net/qwjAxhVQGQkCdEtT4qSVgW-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdPCspoDQTR/?img_index=4">@kellyrowland</a>)</span></figcaption></figure><p>While certainly important, skincare isn't the only form of self-care, and Rowland relies on a few other simple techniques to keep herself feeling her best. The tricky part? Finding the time for it. "I try to find it. All of us do. Sometimes, in the midst of a busy week, a walk is definitely helpful. That helps to calm my body. A walk and breathing, simple stuff, meditation, praying—that helps," she says. </p><p>She turns to two wellness rituals for extra support: a dry infrared sauna, which she calls game-changing, and a red-light mask. "The <a href="https://www.shanidarden.com/products/shani-darden-by-deesse-pro?gclsrc=aw.ds&&tw_source=google&tw_adid=&tw_campaign=17512463173&tw_kwdid=&gad_source=1&gad_campaignid=17509683312&gbraid=0AAAAACq1pMHpMq_xkdgT94x0JGnMfyCf2&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1HG82OdsWYrkJU0pbJu6H2e569ll9xCKybzaQEoRr39uNhel4UfFpIaAtNBEALw_wcB">red-light mask</a> by Shani Darden is my favorite thing ever," she says. "I didn’t know how much better it could make my skin. I do it at night after I've done all of my skin treatments and everything, and then I wear the mask and go to sleep. I wake up, and my skin looks different in the morning. It genuinely does. It just looks hydrated and refreshed, and it's done the job for you after you get all the tools in place to be great. It's like, 'Yeah, I'll be great today.'"</p><p>Most of all, though, she prioritizes sleep. "I believe in rest. I like seven to eight hours of sleep. I'm a much more pleasant person when I get seven to eight hours, and you can feel the difference. I can see the difference in my skin. It's a game changer. Rest is a game changer," she says.</p><div><blockquote><p>Know that everywhere you walk, it is a privilege to be there. But it's also a privilege … for them to have you.</p><p>Kelly Rowland</p></blockquote></div><p>Rowland's self-care routine wasn't always so airtight. "I remember being younger and thinking some things didn't affect your skin, like excessive sun or a lack of drinking water," she says. "The older you get, the more you realize you can't do some of the things you did when you were 20. I think between that and just being really confident in the skin that I'm in and being able to rest… Rest! I'm telling you, rest is a big thing in my world right now." </p><p>"Oh, and I love fun," Rowland adds excitedly. "A glow-up is a fun time. It's smiles. It's laughter. That's wellness. That's also healing your body in a spiritual and social way. You also need that!" </p><p>I thank her for that reminder. In today's self-optimization culture, fun isn't always listed as a wellness technique, though it should be. Rowland agrees. "Surrounding yourself with positive people that pour into your spirit, the way you view yourself, and whether you're taking care of your mental health—all these things pour into wellness and living this life that you really deserve to live. If you treat people well and treat yourself well, you can tell. You wear a different kind of oomph," she says.</p><p>Since the days of Destiny's Child, Rowland and her bandmates Beyoncé and Michelle Williams have been almost synonymous with confidence—a solid, unshakeable kind that doesn't shout yet doesn't shrink either. I'm curious what advice she would give to a 20-something who's on the path to discovering their own. "Perfection is bullshit," she answers. "Allow yourself to make mistakes. Give yourself grace when it comes to mistakes. I think that mistakes get a real tough rap sometimes, but they actually set the foundation for how you make other decisions in the future."</p><p>"Trust your gut," she continues. "Your gut is the greatest compass you will ever have. And know that everywhere you walk, it is a privilege to be there. But it's also a privilege, for whatever social setting you're in, for them to have <em>you</em>. So thank you, and you're welcome." </p><p>It's an iconic answer, and I tell her as much. However, I'm curious if she has any advice for someone in their 30s (like me) who doesn't have it all figured out. She laughs, "I'm 45, and I'm still figuring it out." I breathe out a long breath. It's an honest, oddly comforting response. </p><p>Before the video call ends, I sneak in one last question—a <em>burning </em>question. What is Rowland's unfiltered beauty philosophy? She sits back and thinks for just a moment. "It's not really here," she says while circling her face with her hand. "You know what I mean? I used to think that pretty was cool. Pretty is bullshit. Sorry, pretty is BS. Be better than pretty. Be interesting. Be intriguing. That's beautiful to me. Have great conversations. Know about the world. Another one would be [to] know what you bring to the table. Don't try to look like nobody else. Between AI and people getting caught up in beauty trends… The trend should be whatever your thing is that <em>you</em> do. That's the coolest, trendiest, flyest thing ever. Trends come and go. Don't be doing what everybody's doing in the moment. Be timeless." </p><h2 id="shop-rowland-39-s-beauty-essentials">Shop Rowland's Beauty Essentials</h2>        <div class="featured_product_block featured_block_standard" data-id="1fd1f62e-c99b-11f1-a3d2-390f0e2c8937">            <a href="https://www.target.com/p/olay-super-serum-5-in-1-benefit-face-serum-1-fl-oz/-/A-88410188#lnk=sametab" data-model-name="Super Face Serum With Vitamin C" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/48vFs74U9c8DRYbL29hFxM.webp" alt="Olay Super Face Serum With Vitamin C - 1 Fl Oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olay</div>                                        <div class="featured__title">Super Face Serum With Vitamin C</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f6a6-c99b-11f1-a682-bb45a6d7e170">            <a href="https://www.walmart.com/ip/OLAY-SUPER-S-BW-WINTER-GLOW-4-20oz/20156010074?wmlspartner=wlpa&selectedSellerId=0&wl13=2338&wmlspartner=wlpa&cn=FY25-ENTP-PMAX_cnv_dps_dsn_dis_ad_entp_e_n&gclsrc=aw.ds&adid=2222222229720156010074_6736816237_21407473164&wl0=&wl1=g&wl2=c&wl3=&wl4=&wl5=9054069&wl6=&wl7=&wl8=&wl9=pla&wl10=8175035&wl11=local&wl12=20156010074&veh=sem&semexp=dlp&gad_source=1&gad_campaignid=21690411341&gbraid=0AAAAADmfBIqG1wahK5YC-GgZjt3kgFLTU&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1G6H-zoNLJG7sJZ7J8z-RKNfgicU6HHvWHWLVTlfM3BY1BAB5anEssaAnmdEALw_wcB" data-model-name="Super Serum Glow Remix Body Wash" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uHjQ7gjL3QPoi56mGbgvBD.jpg" alt="Olay, Super Serum Glow Remix Body Wash"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olay</div>                                        <div class="featured__title">Super Serum Glow Remix Body Wash</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f71e-c99b-11f1-81e7-8d1f4f2178d6">            <a href="https://www.shanidarden.com/products/control-corrective-oil-free-sunscreen-spf-30?srsltid=AU7gw4WkAGP9gPOBaxGjPrG3wG5Cel8vJ1q2LfZmHfv6WJGcctt836Zy" data-model-name="Oil-Free Sunscreen SPF 30" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Gz783YVFFgizZENgBWZoVe.jpg" alt="Oil-Free Sunscreen Spf 30"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Control Corrective</div>                                        <div class="featured__title">Oil-Free Sunscreen SPF 30</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f7a0-c99b-11f1-9f2e-4dee424122d6">            <a href="https://www.dermstore.com/p/eltamd-uv-clear-tinted-broad-spectrum-spf46/11370312/?affil=thgppc&kwds=60461994631&thg_ppc_campaign=23086993653&adtype=pla&product_id=11370312&cq_src=google_ads&cq_cmp=23086993653&cq_con=185846193119&cq_term=&cq_med=pla&cq_plac=&cq_net=g&cq_plt=gp&gclsrc=aw.ds&gad_source=1&gad_campaignid=23086993653&gbraid=0AAAAAD_vmAUgWpjX7hv0IlVHnf9weaVq8&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1GFosUVW-ZXAgFycLNXl48DkQ_fhx06nXDeRWe9Uh4KfVj16xMp_80aAi6dEALw_wcB" data-model-name="UV Clear Broad-Spectrum SPF 46 Tinted" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TxeJEdzzM6dwAXHnjXvDSh.webp" alt="Eltamd Uv Clear Broad-Spectrum Spf 46 Tinted"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>EltaMD</div>                                        <div class="featured__title">UV Clear Broad-Spectrum SPF 46 Tinted</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f80e-c99b-11f1-8dca-9b4774e34124">            <a href="https://www.sephora.com/product/caudalie-beauty-elixir-face-mist-P481817?country_switch=us&lang=en&skuId=2534485&om_mmc=ppc-GG_23266938629___2534485__9054069_c&country_switch=us&lang=en&gclsrc=aw.ds&gad_source=1&gad_campaignid=23261915703&gbraid=0AAAAADnIXb2ot3ZLyJB_GU3pRDjxxzRm9&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1H3bJb8x9giyL0TQVJmo3l3jOP8S8uyyCWpjvyhe4abtl1dXX74RlEaApscEALw_wcB" data-model-name="Beauty Elixir Face Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eXHhxJNrhwHkQE2nSM6SWk.jpg" alt="Beauty Elixir Prep, Set Makeup, Glow Face Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Caudalie</div>                                        <div class="featured__title">Beauty Elixir Face Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="1fd1f886-c99b-11f1-88ef-1fbb97d09a70">            <a href="https://www.shanidarden.com/products/shani-darden-by-deesse-pro?gclsrc=aw.ds&&tw_source=google&tw_adid=&tw_campaign=17512463173&tw_kwdid=&gad_source=1&gad_campaignid=17509683312&gbraid=0AAAAACq1pMHpMq_xkdgT94x0JGnMfyCf2&gclid=Cj0KCQjwlsfWBhD4ARIsACL7p1HG82OdsWYrkJU0pbJu6H2e569ll9xCKybzaQEoRr39uNhel4UfFpIaAtNBEALw_wcB" data-model-name="Pro LED Light Mask" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v9oZL4dnnJLW8KTcWGkMj6.jpg" alt="Shani Darden by Déesse Pro Led Light Mask"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Shani Darden by Déesse </div>                                        <div class="featured__title">Pro LED Light Mask</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Smoky, Sultry and Smouldering—The 11 Perfumes to Know This Autumn ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Certain <a href="https://www.whowhatwear.com/best-new-perfume">perfumes</a> just scream a season. There are <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">florals</a> for spring (original, I know), airy ozones and zesty <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citruses</a> for summer; and of course, smoky <a href="https://www.whowhatwear.com/best-winter-perfumes">perfumes for winter</a>. Now that we're well and truly in the throes of autumn, I can't help but be drawn to this rather complex and vast category of scents. </p><p>Some quite literally bottle the enveloping, heady aroma of bonfire smoke, while others add a smoulder to florals, <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmands</a> and fruits. Blended in the right dosage, smoke adds texture, depth and a certain sensuality that feels unisex. At one end of the spectrum, these scents conjure the platonic ideal of a ’50s-era speakeasy: dimly lit, filled with curls of smoke, cracked-leather armchairs and wood-panelled walls. But it can be as subtle as you like, too, lending a softer, more understated warmth. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:138.89%;"><img id="bVCjUAvjEGx4Ub6ixRFDkL" name="@annelauremais" alt="@annelauremais wearing suede" src="https://cdn.mos.cms.futurecdn.net/bVCjUAvjEGx4Ub6ixRFDkL-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annelauremais/">@annelauremais</a>)</span></figcaption></figure><p>"For me, the best smoky fragrances create a sense of intimacy and intrigue," agrees <a href="https://www.instagram.com/AlmiraArmstrong/" target="_blank"><strong>Almira Armstrong</strong></a><strong>, founder of perfume brand, </strong><a href="https://www.atelierlumira.com/" target="_blank" rel="nofollow"><strong>Lumira</strong></a>. "Smoke is especially evocative: it can suggest a fire after dark, incense in a quiet room or the warmth of a place you remember. I think that emotional quality is what makes smoky perfumes so appealing in autumn. They feel like something you can step into."</p><p>Of course, it can be hard to get this category right. Per <strong>Armstrong</strong>, the best smoky perfumes consider proportion and contrast. "A small amount of a smoky note can add depth; too much can dominate everything around it. I love giving smoke room to breathe with something bright at the top, such as citrus, then adding softness through <a href="https://www.whowhatwear.com/uk/best-rose-perfumes" target="_blank">rose</a>, <a href="https://www.whowhatwear.com/uk/best-musk-fragrances" target="_blank">musk</a> or <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes" target="_blank">vanilla</a>."</p><p>Now, without further ado, the smoky perfumes worth knowing this autumn.</p><h2 class="article-body__section" id="section-the-best-smoky-perfumes-for-autumn-2026"><span>The Best Smoky Perfumes for Autumn 2026 </span></h2><ul><li><strong>Best Overall Smoky Perfume: </strong><a href="https://www.cultbeauty.co.uk/p/le-labo-the-noir-29-eau-de-parfum-rm-50ml/13319665/" target="_blank">Le Labo Thé Noir 29, £176</a></li><li><strong>Best Gourmand Smoky: </strong><a href="https://abelfragrance.com/products/coat-check?" target="_blank">Abel Coat Check, £160</a></li><li><strong>Best Floral Smoky: </strong><a href="https://www.libertylondon.com/uk/feu-de-rose-eau-de-parfum-100ml-R695200006.html" target="_blank">Réservation Parfums Feu de Rose, £230</a></li><li><strong>Best Rich Smoky: </strong><a href="https://www.rituals.com/en-gb/everlasting-oudh-60ml-1120744.html" target="_blank">Rituals Aeonian Everlasting Oudh, £87.90</a></li><li><strong>Best Classic Smoky: </strong><a href="https://www.lookfantastic.com/p/maison-margiela-replica-by-the-fireplace-eau-de-toilette-30ml/13183499/" target="_blank">Maison Margiela By The Fireplace, £49.60</a></li></ul><h2 id="1-le-labo-the-noir-29">1. Le Labo Thé Noir 29 </h2>        <div class="featured_product_block featured_block_standard" data-id="9e5654d0-c875-11f1-b8da-0d3b7f7c7763">            <a href="https://www.cultbeauty.co.uk/p/le-labo-the-noir-29-eau-de-parfum-rm-50ml/13319665/" data-model-name="Thé Noir 29 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J9iJNHZ4ttoVHaWPxL7zn3.webp" alt="Le Labo ThÉ Noir 29 Eau De Parfum 50ml"><span class='featured__label standard__label'>Best Overall </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Thé Noir 29 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Black tea, bergamot, fig, bay leaves, cedar wood, vetiver, musk, tobacco </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="ZCtGEaJsgjxkEmg37U5Mxk" name="Untitled design (60)" alt="Le Labo" src="https://cdn.mos.cms.futurecdn.net/ZCtGEaJsgjxkEmg37U5Mxk-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun )</span></figcaption></figure><p>If I want something subtly smoky and sexy that I can wear year-round, I inevitably reach for <a href="https://www.whowhatwear.com/beauty/fragrance/sienna-miller-le-labo-the-noir-29">Le Labo’s Thé Noir 29</a>. It’s an icon for a reason. Peppery and woody, with a hint of spice, its black tea note rounds everything out beautifully, keeping it from ever feeling too intense. I think of it as a smoky skin scent, albeit one with excellent projection and staying power, thanks to its tobacco notes. </p><h2 id="2-celine-nightclubbing">2. Celine Nightclubbing </h2>        <div class="featured_product_block featured_block_standard" data-id="9e5655fc-c875-11f1-b9fd-3335098399ff">            <a href="https://www.celine.com/en-gb/haute-parfumerie/fragrances/nightclubbing-eau-de-parfum-100ml-6PC1H1005.37TT.html" data-model-name="Nightclubbing Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rW89FvsGt5YCK3VHUXULDm.png" alt="Celine, Nightclubbing Eau de Parfum"><span class='featured__label standard__label'>Best for Date Night</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Celine</div>                                        <div class="featured__title">Nightclubbing Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Galbanum, nicotine accord, musk, white orris butter, patchouli, tree moss, vanilla </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="sW4rrHgomxoGvSs4SpemQA" name="Untitled design (61)" alt="Celine" src="https://cdn.mos.cms.futurecdn.net/sW4rrHgomxoGvSs4SpemQA-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Smoky perfumes can have a reputation for being overbearing and stuffy, but not Celine’s Nightclubbing. It has all the classic elements of the fragrance family, rendered in a much lighter, more wearable way. Spritzing it makes me feel as though I’m wrapped in a gigantic fur coat, on my way to some starry, candlelit evening. There’s warmth and depth from the galbanum and patchouli, offset by an airy effervescence from the nicotine accord and a creamy softness from vanilla. I like to think of it as a grown-up perfume for those of us who still feel like we’re cosplaying at adulthood (myself included).</p><h2 id="3-maison-margiela-by-the-fireplace">3. Maison Margiela By The Fireplace </h2>        <div class="featured_product_block featured_block_standard" data-id="ccb35d9c-c879-11f1-a25c-f9c983a31286">            <a href="https://www.lookfantastic.com/p/maison-margiela-replica-by-the-fireplace-eau-de-toilette-30ml/13183499/" data-model-name="By the Fireplace Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JJZy7Ha9gtktWSPcHWqmzd.png" alt="Maison Margiela Replica by the Fireplace Eau De Toilette - 30ml"><span class='featured__label standard__label'>Best Classic Smoky Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela Replica</div>                                        <div class="featured__title">By the Fireplace Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Cloves, pink pepper, orange blossom, chesnut, guaic wood, juniper, vanilla, balsam, cashmeran</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="PyWTFZHQ5CVdiaRRGcuseF" name="Untitled design (62)" alt="Margiela" src="https://cdn.mos.cms.futurecdn.net/PyWTFZHQ5CVdiaRRGcuseF-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Few things smell more like autumn than a bonfire. If you love the scent of your clothes after an evening spent warming your hands by the flames, <a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-margiela-replica-perfume">Maison Margiela</a>’s By the Fireplace captures it almost literally. It opens with smoky, burning woods, softened by creamy, cosy guaiac wood, cashmeran and clove oil. Notes of chestnut and red berries evoke roasting chestnuts and s’mores, while sumptuous vanilla emerges as the fragrance wears, settling beautifully into the skin.</p><h2 id="4-abel-coat-check">4. Abel Coat Check </h2>        <div class="featured_product_block featured_block_standard" data-id="8138084e-c87a-11f1-bb89-1d707a25fe2e">            <a href="https://abelfragrance.com/products/coat-check?" data-model-name="Coat Check" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NnLtxdhNgKMkSBLNMpRceQ.png" alt="Coat Check"><span class='featured__label standard__label'>Best Gourmand Smoky Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Abel</div>                                        <div class="featured__title">Coat Check</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Star anise, coffee, cassis, cacao, tolu balsam, tobacco, cedarwood </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="T45hHrnSxCNW9mw8F49ikP" name="Untitled design (63)" alt="Abel" src="https://cdn.mos.cms.futurecdn.net/T45hHrnSxCNW9mw8F49ikP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>As <strong>Armstrong</strong> says, the best smoky perfumes are all about balance, and few notes complement them better than saccharine gourmands. Case in point: Abel’s Coatcheck, which has all the sensuality of the fragrance family but becomes a veritable confection thanks to an enveloping, dessert-like cacao note. It’s rich, creamy and seductive, yet remains fresh on the palate thanks to herbaceous blackcurrant and invigorating coffee. This is a smoky scent for people who think they don’t like smoky fragrances.</p><h2 id="5-diptyque-39-s-orpheon">5. Diptyque's Orpheon </h2>        <div class="featured_product_block featured_block_standard" data-id="fb744610-c87d-11f1-854a-0d8f87f6c77e">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/orpheon-eau-de-parfum-MUK200029614.html" data-model-name="Orpheon Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6JKYSpCymWhBQfzsZT9Ka5.jpg" alt="Diptyque Orpheon Eau De Parfum"><span class='featured__label standard__label'>Best Powdery Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Orpheon Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Juniper berry, jasmine, cedar, tonka bean</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="QcjwVeaxnBP6he7saqwyJY" name="Untitled design (64)" alt="Diptqyue" src="https://cdn.mos.cms.futurecdn.net/QcjwVeaxnBP6he7saqwyJY-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>The <em>Who What Wear</em> team has often waxed lyrical about <a href="https://www.whowhatwear.com/beauty/fragrance/diptyque-orpheon-eau-de-toilette" target="_blank">Diptyque’s bestselling Orphéon</a>, but I think it deserves even more praise for being a surprisingly understated take on smoky fragrance. Bottling the buzz of Paris’s Saint-Germain-des-Prés, it pays homage to the legendary Orphéon bar, where creatives gathered over liqueur and curls of pipe smoke. Soft, powdery jasmine meets warm tobacco, leaving behind a nostalgic, musky trail that captures the neighbourhood’s bohemian spirit. It’s a true day-to-night smoky scent, too, equally at home in the office as it is at date-night dinner.</p><h2 id="6-rituals-aeonian-everlasting-oudh">6. Rituals Aeonian Everlasting Oudh </h2>        <div class="featured_product_block featured_block_standard" data-id="4b22877a-c87f-11f1-8e73-89292703f1c3">            <a href="https://www.rituals.com/en-gb/everlasting-oudh-60ml-1120744.html" data-model-name="Aeonian Everlasting Oudh" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:148,l:0,cw:1200,ch:1200,q:80/jSwrsA8bwwXC97np5tewrK.webp" alt="Aeonian Everlasting Oudh 60 Ml"><span class='featured__label standard__label'>Best Rich Smoky Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rituals</div>                                        <div class="featured__title">Aeonian Everlasting Oudh</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Dark oudh, coffee, raspberry </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="VgqXFfgCDYSeX4LpQWnJSg" name="Rituals" alt="Rituals" src="https://cdn.mos.cms.futurecdn.net/VgqXFfgCDYSeX4LpQWnJSg-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Rituals has always been a staple in my bodycare routine, but I was blown away this year when the brand released Aeonian—a collection of eight unisex fine fragrances, blended by master perfumers. Out of the collection, I immediately fell in love with Everlasting Oudh; an intense smoky concoction that completely belies its £88 price point. Dark Oudh is tempered by coffee and herby raspberry, and it just lasts on the skin all day long; in fact, I’ve often been able to smell this on my clothes days after I’ve initially sprayed it. It’s incredible value. </p><h2 id="7-lbty-fragrance-1875">7. LBTY. Fragrance 1875 </h2>        <div class="featured_product_block featured_block_standard" data-id="94513d0a-c880-11f1-930a-83522ecfaf87">            <a href="https://www.libertylondon.com/uk/liberty-1875-eau-de-parfum-100ml-000838781.html" data-model-name="Liberty 1875 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zvDX8iXFtotoE39CXcemyf.png" alt="Liberty LBTY. Fragrance, Liberty 1875 Eau De Parfum"><span class='featured__label standard__label'>Best Floral Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Liberty LBTY. Fragrance</div>                                        <div class="featured__title">Liberty 1875 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Bergamot, juniper, jasmine, tuberose India, ylang ylang, courmarin, tobacco, vanilla </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="vfncLtTfLfLXAmm7JwtM94" name="LBTY Fragrances" alt="Liberty" src="https://cdn.mos.cms.futurecdn.net/vfncLtTfLfLXAmm7JwtM94-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>If you like smoky fragrances for the atmosphere they evoke, it doesn't get better than LBTY. Fragrances 1875. Created to celebrate the 150-year anniversary of the iconic London department store, this smoky floral scent evokes its hallowed wood-panelled walls and the esteemed visitors it has welcomed over the past century and a half. Rich tobacco smoke and syrupy tuberose flowers conjure up peals of laughter and animated debate, before spicy notes and tobacco add a soft grounding energy. It's a real crowdpleaser, despite being one of the more unique smoky scents in my collection. </p><h2 id="8-reservation-parfums-feu-de-rose">8. Réservation Parfums Feu de Rose </h2>        <div class="featured_product_block featured_block_standard" data-id="e5d03bb6-c940-11f1-b82a-1b6b476ad3c9">            <a href="https://www.libertylondon.com/uk/feu-de-rose-eau-de-parfum-100ml-R695200006.html" data-model-name="Feu De Rose Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:104,l:0,cw:1000,ch:1000,q:80/rsNogLBrq9UaEnp7d7nSod.jpg" alt="Feu De Rose Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Smoky Rose</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Réservation Parfums</div>                                        <div class="featured__title">Feu De Rose Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Cedarwood, styrax, leather accord</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="fBf4VmMhj2aX8uMC9pBvGJ" name="Reservation parfums Feu de Rose" alt="Reservation parfums" src="https://cdn.mos.cms.futurecdn.net/fBf4VmMhj2aX8uMC9pBvGJ-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Smoky notes pair beautifully with gourmand profiles, of course, but they’re also surprisingly good with soft florals like rose, toughening them up a tad. Réservation Parfums’ Feu de Rose is a masterclass in this, evoking a rose garden at dusk. There’s a gorgeous contrast between honeyed cistus absolute and the spice of nutmeg and clove. It’s a genuinely distinctive scent, and one that always gets people asking when I wear it.</p><h2 id="9-chanel-le-lion">9. Chanel Le Lion </h2>        <div class="featured_product_block featured_block_standard" data-id="485e05c6-c89f-11f1-82fc-dfe6e36c8a4c">            <a href="https://www.harrods.com/en-gb/p/chanel-le-lion-de-chanel-eau-de-parfum-75ml-000000000006791497" data-model-name="Le Lion de Chanel Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yPCg3XiPALbAfF46KbKXN6.jpg" alt="Chanel Le Lion De Chanel Eau De Parfum (75ml)"><span class='featured__label standard__label'>Best Smoky Leather Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel </div>                                        <div class="featured__title">Le Lion de Chanel Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Bergamot, lemon, cistus labdanum, amber, madagascar vanilla, patchouli, sandalwood, musk </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="Ht8vqSwCzuHkDoVy84eLQb" name="Chanel (2)" alt="Chanel Le Lion" src="https://cdn.mos.cms.futurecdn.net/Ht8vqSwCzuHkDoVy84eLQb-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Perhaps the most intense smoky fragrance on this list, <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel</a>'s Le Lion certainly isn't for the faint of heart, and definitely leans more towards evening than day wear. It's a leathery amber scent, rendered even more powerful and animalic through strong notes of labdanum and patchouli. You need a mere spritz for it to fill a room, and its sillage is impressive hours later. It's not a scent that fades into the background—in fact, this is the scent I would wear if I were going for a job promotion; it's that commanding.</p><h2 id="10-dior-tobacolor">10. Dior Tobacolor </h2>        <div class="featured_product_block featured_block_standard" data-id="485e0652-c89f-11f1-a206-edae210273a6">            <a href="https://www.dior.com/en_gb/beauty/products/tobacolor-Y0996186.html" data-model-name="Tobacolor " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PP6Acfx2SVygZqXK89irgU.png" alt="dior,"><span class='featured__label standard__label'>Best Long-Lasting Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior </div>                                        <div class="featured__title">Tobacolor </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Tobacco, tobacco leaf, honey, smoke, plum, amber, white tobacco, peach, citrus</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="ff8JwDGXrgzBjE28G5JUAV" name="Dior" alt="Dior" src="https://cdn.mos.cms.futurecdn.net/ff8JwDGXrgzBjE28G5JUAV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun )</span></figcaption></figure><p>Smoky scents are inherently glamorous to me. They conjure the streets of Paris after dark, the boozy excesses of a night out and old Hollywood starlets wrapped in thick furs. One spray of Dior’s Tobacolor transports me to another era, thanks largely to all the tobacco. There are three different tobacco accords here, lending it an old-world feel, but it’s still a scent you could wear every day,  thanks to the sweetness of notes like honey, plum and peach. </p><h2 id="11-loewe-smoky-rain">11. Loewe Smoky Rain </h2>        <div class="featured_product_block featured_block_standard" data-id="99896f38-c8a1-11f1-9dc4-63c2c4dd2400">            <a href="https://www.libertylondon.com/uk/smoky-rain-eau-de-parfum-100ml-000886390.html" data-model-name="Smoky Rain Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:84,l:0,cw:1000,ch:1000,q:80/beBvMj6XjhDLphrtjATg3m.jpg" alt="Smoky Rain Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Smoky Skin Scent </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Loewe</div>                                        <div class="featured__title">Smoky Rain Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Pink pepper, bergamot, incense, white musk, patchouli, amber </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="CiWkM2gwHJ5BKvBg7iznkP" name="Loewe Smoky Rain" alt="Loewe Smoky Rain" src="https://cdn.mos.cms.futurecdn.net/CiWkM2gwHJ5BKvBg7iznkP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>I fell in love with Loewe’s Smoky Rain on the first spritz. Part of the brand’s new Crafted Collection of niche perfumes, it bottles the smell of petrichor, but takes it somewhere far more elevated. There’s something almost enigmatic about its musky facets; it’s the best kind of skin scent, but with a shot of sex appeal from its smokier notes. I can already tell I’ll be going through a bottle of the stuff this autumn.</p><h4 class="article-body__section" id="section-how-i-tested"><span>How I Tested </span></h4><p>Both the wider Who What Wear UK team and our beauty team have tested hundreds of perfumes between us, and we're very familiar with the vast array of smoky fragrances on the market. I've long collected these scents, but for the purposes of this feature, I tested newer offerings as well as my tried and tested for two weeks,  judging each on projection, throw, sillage and lasting power. </p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us </span></h4><p>At <em>Who What Wear UK</em>, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/best-smoky-perfumes</link>
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                            <![CDATA[ Expensive-smelling scents for winter. ]]>
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                                                                        <pubDate>Sun, 18 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nessa Humayun ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/qBL9xURQxxVyinjQmj6BCG-320-70.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Nessa Humayun is a freelance beauty journalist and the former Beauty Editor of Marie Claire UK. With a decade of editorial experience across beauty, fashion and lifestyle, Nessa has written for publications including British Vogue, The Times, Cosmopolitan, Stylist, Dazed, The Independent and The London Standard.&lt;br&gt;&lt;br&gt;Obsessed with beauty since she was tall enough to raid her mum’s vanity, Nessa covers everything from product must-haves to long-form features exploring the forces shaping the beauty landscape. She is committed to unpacking what’s really worth it, separating science from hype, and figuring out which trends and treatments are actually worth your time (and money).&lt;/p&gt; ]]></dc:description>
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                                <p>Certain <a href="https://www.whowhatwear.com/best-new-perfume">perfumes</a> just scream a season. There are <a href="https://www.whowhatwear.com/uk/best-floral-perfumes">florals</a> for spring (original, I know), airy ozones and zesty <a href="https://www.whowhatwear.com/uk/best-citrus-perfumes">citruses</a> for summer; and of course, smoky <a href="https://www.whowhatwear.com/best-winter-perfumes">perfumes for winter</a>. Now that we're well and truly in the throes of autumn, I can't help but be drawn to this rather complex and vast category of scents. </p><p>Some quite literally bottle the enveloping, heady aroma of bonfire smoke, while others add a smoulder to florals, <a href="https://www.whowhatwear.com/uk/best-gourmand-perfumes">gourmands</a> and fruits. Blended in the right dosage, smoke adds texture, depth and a certain sensuality that feels unisex. At one end of the spectrum, these scents conjure the platonic ideal of a ’50s-era speakeasy: dimly lit, filled with curls of smoke, cracked-leather armchairs and wood-panelled walls. But it can be as subtle as you like, too, lending a softer, more understated warmth. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:138.89%;"><img id="bVCjUAvjEGx4Ub6ixRFDkL" name="@annelauremais" alt="@annelauremais wearing suede" src="https://cdn.mos.cms.futurecdn.net/bVCjUAvjEGx4Ub6ixRFDkL-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1500" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/annelauremais/">@annelauremais</a>)</span></figcaption></figure><p>"For me, the best smoky fragrances create a sense of intimacy and intrigue," agrees <a href="https://www.instagram.com/AlmiraArmstrong/" target="_blank"><strong>Almira Armstrong</strong></a><strong>, founder of perfume brand, </strong><a href="https://www.atelierlumira.com/" target="_blank" rel="nofollow"><strong>Lumira</strong></a>. "Smoke is especially evocative: it can suggest a fire after dark, incense in a quiet room or the warmth of a place you remember. I think that emotional quality is what makes smoky perfumes so appealing in autumn. They feel like something you can step into."</p><p>Of course, it can be hard to get this category right. Per <strong>Armstrong</strong>, the best smoky perfumes consider proportion and contrast. "A small amount of a smoky note can add depth; too much can dominate everything around it. I love giving smoke room to breathe with something bright at the top, such as citrus, then adding softness through <a href="https://www.whowhatwear.com/uk/best-rose-perfumes" target="_blank">rose</a>, <a href="https://www.whowhatwear.com/uk/best-musk-fragrances" target="_blank">musk</a> or <a href="https://www.whowhatwear.com/uk/best-vanilla-perfumes" target="_blank">vanilla</a>."</p><p>Now, without further ado, the smoky perfumes worth knowing this autumn.</p><h2 class="article-body__section" id="section-the-best-smoky-perfumes-for-autumn-2026"><span>The Best Smoky Perfumes for Autumn 2026 </span></h2><ul><li><strong>Best Overall Smoky Perfume: </strong><a href="https://www.cultbeauty.co.uk/p/le-labo-the-noir-29-eau-de-parfum-rm-50ml/13319665/" target="_blank">Le Labo Thé Noir 29, £176</a></li><li><strong>Best Gourmand Smoky: </strong><a href="https://abelfragrance.com/products/coat-check?" target="_blank">Abel Coat Check, £160</a></li><li><strong>Best Floral Smoky: </strong><a href="https://www.libertylondon.com/uk/feu-de-rose-eau-de-parfum-100ml-R695200006.html" target="_blank">Réservation Parfums Feu de Rose, £230</a></li><li><strong>Best Rich Smoky: </strong><a href="https://www.rituals.com/en-gb/everlasting-oudh-60ml-1120744.html" target="_blank">Rituals Aeonian Everlasting Oudh, £87.90</a></li><li><strong>Best Classic Smoky: </strong><a href="https://www.lookfantastic.com/p/maison-margiela-replica-by-the-fireplace-eau-de-toilette-30ml/13183499/" target="_blank">Maison Margiela By The Fireplace, £49.60</a></li></ul><h2 id="1-le-labo-the-noir-29">1. Le Labo Thé Noir 29 </h2>        <div class="featured_product_block featured_block_standard" data-id="9e5654d0-c875-11f1-b8da-0d3b7f7c7763">            <a href="https://www.cultbeauty.co.uk/p/le-labo-the-noir-29-eau-de-parfum-rm-50ml/13319665/" data-model-name="Thé Noir 29 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/J9iJNHZ4ttoVHaWPxL7zn3.webp" alt="Le Labo ThÉ Noir 29 Eau De Parfum 50ml"><span class='featured__label standard__label'>Best Overall </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Le Labo</div>                                        <div class="featured__title">Thé Noir 29 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Black tea, bergamot, fig, bay leaves, cedar wood, vetiver, musk, tobacco </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="ZCtGEaJsgjxkEmg37U5Mxk" name="Untitled design (60)" alt="Le Labo" src="https://cdn.mos.cms.futurecdn.net/ZCtGEaJsgjxkEmg37U5Mxk-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun )</span></figcaption></figure><p>If I want something subtly smoky and sexy that I can wear year-round, I inevitably reach for <a href="https://www.whowhatwear.com/beauty/fragrance/sienna-miller-le-labo-the-noir-29">Le Labo’s Thé Noir 29</a>. It’s an icon for a reason. Peppery and woody, with a hint of spice, its black tea note rounds everything out beautifully, keeping it from ever feeling too intense. I think of it as a smoky skin scent, albeit one with excellent projection and staying power, thanks to its tobacco notes. </p><h2 id="2-celine-nightclubbing">2. Celine Nightclubbing </h2>        <div class="featured_product_block featured_block_standard" data-id="9e5655fc-c875-11f1-b9fd-3335098399ff">            <a href="https://www.celine.com/en-gb/haute-parfumerie/fragrances/nightclubbing-eau-de-parfum-100ml-6PC1H1005.37TT.html" data-model-name="Nightclubbing Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rW89FvsGt5YCK3VHUXULDm.png" alt="Celine, Nightclubbing Eau de Parfum"><span class='featured__label standard__label'>Best for Date Night</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Celine</div>                                        <div class="featured__title">Nightclubbing Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Galbanum, nicotine accord, musk, white orris butter, patchouli, tree moss, vanilla </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="sW4rrHgomxoGvSs4SpemQA" name="Untitled design (61)" alt="Celine" src="https://cdn.mos.cms.futurecdn.net/sW4rrHgomxoGvSs4SpemQA-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Smoky perfumes can have a reputation for being overbearing and stuffy, but not Celine’s Nightclubbing. It has all the classic elements of the fragrance family, rendered in a much lighter, more wearable way. Spritzing it makes me feel as though I’m wrapped in a gigantic fur coat, on my way to some starry, candlelit evening. There’s warmth and depth from the galbanum and patchouli, offset by an airy effervescence from the nicotine accord and a creamy softness from vanilla. I like to think of it as a grown-up perfume for those of us who still feel like we’re cosplaying at adulthood (myself included).</p><h2 id="3-maison-margiela-by-the-fireplace">3. Maison Margiela By The Fireplace </h2>        <div class="featured_product_block featured_block_standard" data-id="ccb35d9c-c879-11f1-a25c-f9c983a31286">            <a href="https://www.lookfantastic.com/p/maison-margiela-replica-by-the-fireplace-eau-de-toilette-30ml/13183499/" data-model-name="By the Fireplace Eau de Toilette" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JJZy7Ha9gtktWSPcHWqmzd.png" alt="Maison Margiela Replica by the Fireplace Eau De Toilette - 30ml"><span class='featured__label standard__label'>Best Classic Smoky Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Maison Margiela Replica</div>                                        <div class="featured__title">By the Fireplace Eau de Toilette</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Cloves, pink pepper, orange blossom, chesnut, guaic wood, juniper, vanilla, balsam, cashmeran</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="PyWTFZHQ5CVdiaRRGcuseF" name="Untitled design (62)" alt="Margiela" src="https://cdn.mos.cms.futurecdn.net/PyWTFZHQ5CVdiaRRGcuseF-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Few things smell more like autumn than a bonfire. If you love the scent of your clothes after an evening spent warming your hands by the flames, <a href="https://www.whowhatwear.com/beauty/fragrance/best-maison-margiela-replica-perfume">Maison Margiela</a>’s By the Fireplace captures it almost literally. It opens with smoky, burning woods, softened by creamy, cosy guaiac wood, cashmeran and clove oil. Notes of chestnut and red berries evoke roasting chestnuts and s’mores, while sumptuous vanilla emerges as the fragrance wears, settling beautifully into the skin.</p><h2 id="4-abel-coat-check">4. Abel Coat Check </h2>        <div class="featured_product_block featured_block_standard" data-id="8138084e-c87a-11f1-bb89-1d707a25fe2e">            <a href="https://abelfragrance.com/products/coat-check?" data-model-name="Coat Check" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NnLtxdhNgKMkSBLNMpRceQ.png" alt="Coat Check"><span class='featured__label standard__label'>Best Gourmand Smoky Fragrance</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Abel</div>                                        <div class="featured__title">Coat Check</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Star anise, coffee, cassis, cacao, tolu balsam, tobacco, cedarwood </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="T45hHrnSxCNW9mw8F49ikP" name="Untitled design (63)" alt="Abel" src="https://cdn.mos.cms.futurecdn.net/T45hHrnSxCNW9mw8F49ikP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>As <strong>Armstrong</strong> says, the best smoky perfumes are all about balance, and few notes complement them better than saccharine gourmands. Case in point: Abel’s Coatcheck, which has all the sensuality of the fragrance family but becomes a veritable confection thanks to an enveloping, dessert-like cacao note. It’s rich, creamy and seductive, yet remains fresh on the palate thanks to herbaceous blackcurrant and invigorating coffee. This is a smoky scent for people who think they don’t like smoky fragrances.</p><h2 id="5-diptyque-39-s-orpheon">5. Diptyque's Orpheon </h2>        <div class="featured_product_block featured_block_standard" data-id="fb744610-c87d-11f1-854a-0d8f87f6c77e">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/orpheon-eau-de-parfum-MUK200029614.html" data-model-name="Orpheon Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/6JKYSpCymWhBQfzsZT9Ka5.jpg" alt="Diptyque Orpheon Eau De Parfum"><span class='featured__label standard__label'>Best Powdery Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Diptyque</div>                                        <div class="featured__title">Orpheon Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Juniper berry, jasmine, cedar, tonka bean</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="QcjwVeaxnBP6he7saqwyJY" name="Untitled design (64)" alt="Diptqyue" src="https://cdn.mos.cms.futurecdn.net/QcjwVeaxnBP6he7saqwyJY-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>The <em>Who What Wear</em> team has often waxed lyrical about <a href="https://www.whowhatwear.com/beauty/fragrance/diptyque-orpheon-eau-de-toilette" target="_blank">Diptyque’s bestselling Orphéon</a>, but I think it deserves even more praise for being a surprisingly understated take on smoky fragrance. Bottling the buzz of Paris’s Saint-Germain-des-Prés, it pays homage to the legendary Orphéon bar, where creatives gathered over liqueur and curls of pipe smoke. Soft, powdery jasmine meets warm tobacco, leaving behind a nostalgic, musky trail that captures the neighbourhood’s bohemian spirit. It’s a true day-to-night smoky scent, too, equally at home in the office as it is at date-night dinner.</p><h2 id="6-rituals-aeonian-everlasting-oudh">6. Rituals Aeonian Everlasting Oudh </h2>        <div class="featured_product_block featured_block_standard" data-id="4b22877a-c87f-11f1-8e73-89292703f1c3">            <a href="https://www.rituals.com/en-gb/everlasting-oudh-60ml-1120744.html" data-model-name="Aeonian Everlasting Oudh" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:148,l:0,cw:1200,ch:1200,q:80/jSwrsA8bwwXC97np5tewrK.webp" alt="Aeonian Everlasting Oudh 60 Ml"><span class='featured__label standard__label'>Best Rich Smoky Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Rituals</div>                                        <div class="featured__title">Aeonian Everlasting Oudh</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Dark oudh, coffee, raspberry </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="VgqXFfgCDYSeX4LpQWnJSg" name="Rituals" alt="Rituals" src="https://cdn.mos.cms.futurecdn.net/VgqXFfgCDYSeX4LpQWnJSg-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Rituals has always been a staple in my bodycare routine, but I was blown away this year when the brand released Aeonian—a collection of eight unisex fine fragrances, blended by master perfumers. Out of the collection, I immediately fell in love with Everlasting Oudh; an intense smoky concoction that completely belies its £88 price point. Dark Oudh is tempered by coffee and herby raspberry, and it just lasts on the skin all day long; in fact, I’ve often been able to smell this on my clothes days after I’ve initially sprayed it. It’s incredible value. </p><h2 id="7-lbty-fragrance-1875">7. LBTY. Fragrance 1875 </h2>        <div class="featured_product_block featured_block_standard" data-id="94513d0a-c880-11f1-930a-83522ecfaf87">            <a href="https://www.libertylondon.com/uk/liberty-1875-eau-de-parfum-100ml-000838781.html" data-model-name="Liberty 1875 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zvDX8iXFtotoE39CXcemyf.png" alt="Liberty LBTY. Fragrance, Liberty 1875 Eau De Parfum"><span class='featured__label standard__label'>Best Floral Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Liberty LBTY. Fragrance</div>                                        <div class="featured__title">Liberty 1875 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Bergamot, juniper, jasmine, tuberose India, ylang ylang, courmarin, tobacco, vanilla </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="vfncLtTfLfLXAmm7JwtM94" name="LBTY Fragrances" alt="Liberty" src="https://cdn.mos.cms.futurecdn.net/vfncLtTfLfLXAmm7JwtM94-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>If you like smoky fragrances for the atmosphere they evoke, it doesn't get better than LBTY. Fragrances 1875. Created to celebrate the 150-year anniversary of the iconic London department store, this smoky floral scent evokes its hallowed wood-panelled walls and the esteemed visitors it has welcomed over the past century and a half. Rich tobacco smoke and syrupy tuberose flowers conjure up peals of laughter and animated debate, before spicy notes and tobacco add a soft grounding energy. It's a real crowdpleaser, despite being one of the more unique smoky scents in my collection. </p><h2 id="8-reservation-parfums-feu-de-rose">8. Réservation Parfums Feu de Rose </h2>        <div class="featured_product_block featured_block_standard" data-id="e5d03bb6-c940-11f1-b82a-1b6b476ad3c9">            <a href="https://www.libertylondon.com/uk/feu-de-rose-eau-de-parfum-100ml-R695200006.html" data-model-name="Feu De Rose Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:104,l:0,cw:1000,ch:1000,q:80/rsNogLBrq9UaEnp7d7nSod.jpg" alt="Feu De Rose Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Smoky Rose</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Réservation Parfums</div>                                        <div class="featured__title">Feu De Rose Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Cedarwood, styrax, leather accord</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="fBf4VmMhj2aX8uMC9pBvGJ" name="Reservation parfums Feu de Rose" alt="Reservation parfums" src="https://cdn.mos.cms.futurecdn.net/fBf4VmMhj2aX8uMC9pBvGJ-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Smoky notes pair beautifully with gourmand profiles, of course, but they’re also surprisingly good with soft florals like rose, toughening them up a tad. Réservation Parfums’ Feu de Rose is a masterclass in this, evoking a rose garden at dusk. There’s a gorgeous contrast between honeyed cistus absolute and the spice of nutmeg and clove. It’s a genuinely distinctive scent, and one that always gets people asking when I wear it.</p><h2 id="9-chanel-le-lion">9. Chanel Le Lion </h2>        <div class="featured_product_block featured_block_standard" data-id="485e05c6-c89f-11f1-82fc-dfe6e36c8a4c">            <a href="https://www.harrods.com/en-gb/p/chanel-le-lion-de-chanel-eau-de-parfum-75ml-000000000006791497" data-model-name="Le Lion de Chanel Eau de Parfum " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:113.73%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/yPCg3XiPALbAfF46KbKXN6.jpg" alt="Chanel Le Lion De Chanel Eau De Parfum (75ml)"><span class='featured__label standard__label'>Best Smoky Leather Perfume</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel </div>                                        <div class="featured__title">Le Lion de Chanel Eau de Parfum </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Bergamot, lemon, cistus labdanum, amber, madagascar vanilla, patchouli, sandalwood, musk </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="Ht8vqSwCzuHkDoVy84eLQb" name="Chanel (2)" alt="Chanel Le Lion" src="https://cdn.mos.cms.futurecdn.net/Ht8vqSwCzuHkDoVy84eLQb-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>Perhaps the most intense smoky fragrance on this list, <a href="https://www.whowhatwear.com/uk/best-chanel-perfumes">Chanel</a>'s Le Lion certainly isn't for the faint of heart, and definitely leans more towards evening than day wear. It's a leathery amber scent, rendered even more powerful and animalic through strong notes of labdanum and patchouli. You need a mere spritz for it to fill a room, and its sillage is impressive hours later. It's not a scent that fades into the background—in fact, this is the scent I would wear if I were going for a job promotion; it's that commanding.</p><h2 id="10-dior-tobacolor">10. Dior Tobacolor </h2>        <div class="featured_product_block featured_block_standard" data-id="485e0652-c89f-11f1-a206-edae210273a6">            <a href="https://www.dior.com/en_gb/beauty/products/tobacolor-Y0996186.html" data-model-name="Tobacolor " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/PP6Acfx2SVygZqXK89irgU.png" alt="dior,"><span class='featured__label standard__label'>Best Long-Lasting Smoky Scent</span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dior </div>                                        <div class="featured__title">Tobacolor </div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Tobacco, tobacco leaf, honey, smoke, plum, amber, white tobacco, peach, citrus</em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="ff8JwDGXrgzBjE28G5JUAV" name="Dior" alt="Dior" src="https://cdn.mos.cms.futurecdn.net/ff8JwDGXrgzBjE28G5JUAV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun )</span></figcaption></figure><p>Smoky scents are inherently glamorous to me. They conjure the streets of Paris after dark, the boozy excesses of a night out and old Hollywood starlets wrapped in thick furs. One spray of Dior’s Tobacolor transports me to another era, thanks largely to all the tobacco. There are three different tobacco accords here, lending it an old-world feel, but it’s still a scent you could wear every day,  thanks to the sweetness of notes like honey, plum and peach. </p><h2 id="11-loewe-smoky-rain">11. Loewe Smoky Rain </h2>        <div class="featured_product_block featured_block_standard" data-id="99896f38-c8a1-11f1-9dc4-63c2c4dd2400">            <a href="https://www.libertylondon.com/uk/smoky-rain-eau-de-parfum-100ml-000886390.html" data-model-name="Smoky Rain Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:84,l:0,cw:1000,ch:1000,q:80/beBvMj6XjhDLphrtjATg3m.jpg" alt="Smoky Rain Eau De Parfum 100ml"><span class='featured__label standard__label'>Best Smoky Skin Scent </span></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Loewe</div>                                        <div class="featured__title">Smoky Rain Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p><em><strong>Key notes: </strong></em><em>Pink pepper, bergamot, incense, white musk, patchouli, amber </em></p></p>                </div>                            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="CiWkM2gwHJ5BKvBg7iznkP" name="Loewe Smoky Rain" alt="Loewe Smoky Rain" src="https://cdn.mos.cms.futurecdn.net/CiWkM2gwHJ5BKvBg7iznkP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Nessa Humayun)</span></figcaption></figure><p>I fell in love with Loewe’s Smoky Rain on the first spritz. Part of the brand’s new Crafted Collection of niche perfumes, it bottles the smell of petrichor, but takes it somewhere far more elevated. There’s something almost enigmatic about its musky facets; it’s the best kind of skin scent, but with a shot of sex appeal from its smokier notes. I can already tell I’ll be going through a bottle of the stuff this autumn.</p><h4 class="article-body__section" id="section-how-i-tested"><span>How I Tested </span></h4><p>Both the wider Who What Wear UK team and our beauty team have tested hundreds of perfumes between us, and we're very familiar with the vast array of smoky fragrances on the market. I've long collected these scents, but for the purposes of this feature, I tested newer offerings as well as my tried and tested for two weeks,  judging each on projection, throw, sillage and lasting power. </p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us </span></h4><p>At <em>Who What Wear UK</em>, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ Beyoncé's Haircare Brand Just Launched in the UK—9 Products Worth Adding to Your Basket ]]></title>
                                                                                                <dc:content><![CDATA[ <p>As someone who works in beauty, it feels like a <a href="https://www.whowhatwear.com/uk/best-new-beauty-products">new product</a> lands on my desk every week. But the number of hair brands that genuinely make their way into my routine is few and far between. You see, as someone who has <a href="https://www.whowhatwear.com/beauty/hair/best-bobs-for-afro-hair">Afro hair </a>and wears it in many different ways, from blowdries to <a href="https://www.whowhatwear.com/beauty/hair/low-maintenance-braid-hairstyles">braids</a>, the number of brands that <em>actually</em> cater to all hair types and conditions is limited. But recently, I’ve been testing one particular collection of haircare products that has firmly solidified its place in my routine. And I can use it no matter what hairstyle I have. Enter Cécred. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="tJRbBpvTWPerW4tUZmhRSN" name="Best Cécred Products" alt="Close-up shots of the best Cécred products including the Scalp Refreshing Spray and Restoring Hair & Edge Drops, and Who What Wear UK's junior writer Brittany Davy after using Cécred's products" src="https://cdn.mos.cms.futurecdn.net/tJRbBpvTWPerW4tUZmhRSN-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-the-brand"><span>The Brand</span></h3><p>Founded in 2024, Cécred was created to merge global rituals with modern science. With formulas containing a patent-pending bioactive keratin ferment, which works to repair damaged proteins in the hair, the brand aims to cater to all hair types, including coloured and damaged strands. "It’s been my lifelong dream to create a brand that could work for everybody, whether you're pin-straight, coily, <a href="https://www.whowhatwear.com/beauty/hair/best-wavy-hair-products">wavy</a>, <a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">curly</a> or anything in between," says founder, owner and chairwoman <strong>Beyoncé Knowles-Carter</strong> on the brand's website. <br><br>So it should come as no surprise that the brand was an immediate hit amongst beauty editors, hairstylists and influencers alike. And after two long years of waiting for it to arrive in the UK, it finally launched exclusively at Space NK last month.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="LLKWoAuoDobA9hKHFfLkUf" name="Best Cécred Products" alt="Close-up shots of Beyoncé and Miss Tina Knowles, the Temple Oud hair fragrance, and entrance to the Cécred X SPACENK launch party" src="https://cdn.mos.cms.futurecdn.net/LLKWoAuoDobA9hKHFfLkUf-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I was lucky enough to get an exclusive look at the products and try them out before they officially launched here in the UK. Meeting with <strong>CEO Grace Ray</strong>, <strong>lead global stylist Neal Farinah</strong>, <em>trichologist </em><em><strong>Dr</strong></em><strong> Kari Williams </strong>and, of course, <strong>vice chairwoman Tina Knowles</strong>, I got firsthand insight into how the products work. And trust me when I say that they do not disappoint. </p><h3 class="article-body__section" id="section-the-packaging"><span>The Packaging </span></h3><p>You only have to glance at the products to know that the packaging is a huge selling point. I mean, not only will it look extremely chic on your dressing table or in your bathroom, but each product has unique packaging that has been carefully tailored to its use. For example, the Scalp Refresher Spray features a long custom-targeted nozzle designed to reach between <a href="https://www.whowhatwear.com/beauty/hair/types-of-braids">braids</a>, under wigs and around extensions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="zc2xFGtZRvyGyQYNDy8Pxi" name="Best Cécred Products" alt="Close-up shots of Cécred's Nourishing Hair Oil, Scalp Refreshing Spray, Detoxifying Shampoo and Thermal Shield Mist" src="https://cdn.mos.cms.futurecdn.net/zc2xFGtZRvyGyQYNDy8Pxi-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Not to mention that a signature scent, Temple Oud, runs throughout, giving your hair a boost of scent featuring oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves. It’s genuinely one of the most expensive-smelling <a href="https://www.whowhatwear.com/uk/best-hair-perfumes">hair perfumes </a>I’ve ever smelled.</p><p>But don’t let me harping on about the aesthetics and the fragrance fool you. The real gem lies in the effective, hair-loving formulas that literally everyone can use. And luckily for you, I’ve been testing the majority of the products for months now, meaning my recommendations are tried and tested. So without further ado, keep scrolling to discover the nine best Cécred products to consider investing in.</p><h2 class="article-body__section" id="section-the-best-cecred-products"><span>The Best Cécred Products</span></h2><ul><li><a href="https://www.spacenk.com/uk/restoring-hair-edge-drops-MUK200066900.html" target="_blank"><strong>Cécred Restoring Hair & Edge Drops, £53</strong></a></li><li><a href="https://www.spacenk.com/uk/scalp-refreshing-spray-MUK200066913.html" target="_blank"><strong>Cécred Scalp Refreshing Spray, £37</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-gel/strong-hold-gel-MUK200066916.html" target="_blank"><strong>Cécred Strong Hold Gel, £30</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/detoxifying-shampoo-MUK200066905.html" target="_blank"><strong>Cécred Detoxifying Shampoo, £37</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" target="_blank"><strong>Cécred Nourishing Hair Oil, £42</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/detangling-spray-MUK200066908.html?" target="_blank"><strong>Cécred Detangling Spray, £27</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-mousse/wrap-set-foam-MUK200066897.html" target="_blank"><strong>Cécred Wrap & Set Foam, £26</strong></a></li><li><a href="https://www.spacenk.com/uk/hair-scalp-balm-MUK200066911.html?" target="_blank"><strong>Cécred Hair & Scalp Balm, £35</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/thermal-shield-mist-MUK200066920.html" target="_blank"><strong>Cécred Thermal Shield Mist, £28</strong></a></li></ul><h2 id="1-cecred-restoring-hair-amp-edge-drops">1. Cécred Restoring Hair & Edge Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1088-c76e-11f1-aae0-73abbc4f7066">            <a href="https://www.spacenk.com/uk/restoring-hair-edge-drops-MUK200066900.html" data-model-name="Restoring Hair & Edge Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tWDCKK2x6MyjLRmKaEWBwZ.jpg" alt="Cécred Restoring Hair & Edge Drops"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Restoring Hair & Edge Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains a science-backed formula proven the thicken and grow hair</li><li class='list-item list-item-pros'>Colour- and texture-safe formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dropper bottle can get messy and lead to less precise application </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hzSe9YAUW5HwbZyC995tPF" name="Best Cécred Products" alt="A close-up shot of Cécred's Restoring Hair & Edge Drops" src="https://cdn.mos.cms.futurecdn.net/hzSe9YAUW5HwbZyC995tPF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Arguably the most popular product in the entire range, a bottle of the Restoring Hair & Edge Drops is apparently sold every 16 seconds, and after testing it, I can see why. Made with five special peptides known to visibly improve hair density, biotin, rose and ginger to nourish and energise the scalp and patent-pending bioactive keratin ferment to reduce breakage, I’ve genuinely seen a difference in my edges since using this product. Braids can often eat away at edges and cause <a href="https://www.whowhatwear.com/beauty/hair/how-to-stop-hair-breakage">breakage</a>, especially with high-tension styles, so this product is the perfect antidote. Not to mention that it’s perfect for mature hair—all the women in my family swear by this formula.</p><h2 id="2-cecred-scalp-refreshing-spray">2. Cécred Scalp Refreshing Spray </h2>        <div class="featured_product_block featured_block_standard" data-id="171d116e-c76e-11f1-854a-ed371b25bbf7">            <a href="https://www.spacenk.com/uk/scalp-refreshing-spray-MUK200066913.html" data-model-name="Scalp Refreshing Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xrmr9oFoYHPABxR2mpyDan.jpg" alt="Cécred Scalp Refreshing Spray 169ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Scalp Refreshing Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Custom nozzle allows for targeted application in hard-to-reach places </li><li class='list-item list-item-pros'>Effectively neutralises odour and itching between washes  </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Minty scent might be too strong for those sensitive to fragrance </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nDWJ7q4aLWScyKHAKem26N" name="Best Cécred Products" alt="A close-up shot of Cécred's Scalp Refreshing Spray" src="https://cdn.mos.cms.futurecdn.net/nDWJ7q4aLWScyKHAKem26N-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>As someone who lives in my braids throughout most of the year, the Scalp Refreshed spray has become a lifesaver in between salon appointments. With a custom-targeted nozzle that allows me to effectively target every point of my scalp and a minty fresh scent that genuinely makes my braids smell freshly washed, I cannot recommend this product enough for those of us who typically wear our hair in protective styles. Not to mention that it works for natural hair, human hair extensions and synthetic hair extensions, so you don’t need to worry about damaging your braids, wigs or weave. </p><h2 id="3-cecred-strong-hold-gel">3. Cécred Strong Hold Gel</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1254-c76e-11f1-8cb7-2b4ae3ce1cba">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-gel/strong-hold-gel-MUK200066916.html" data-model-name="Strong Hold Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uNB8qLHntsFRW42xJFDFe9.jpg" alt="Cécred Strong Hold Gel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Strong Hold Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula does not flake or leave a white cast, even when used heavily</li><li class='list-item list-item-pros'>Product washes out easily unlike other holding gels</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dehydrated or damaged hair need to use a light hand due to the higher alcohol content </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="FdHrTPZqmVbyqPu3cQTBU5" name="Best Cécred Products" alt="A close-up shot of Cécred's Strong Hold Gel" src="https://cdn.mos.cms.futurecdn.net/FdHrTPZqmVbyqPu3cQTBU5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I’m not lying when I say that I haven’t purchased a single other gel since trying Cécred’s Strong Hold Gel. Not only does it give me the most perfect slicked-back bun when I’m wearing my hair naturally, but this product has also become a lifesaver for my protective styles when they start to look frizzy. I simply use an edge-control brush with the gel to slick down my edges and the top of my hair, add a silk scarf before bed and I wake up with what looks like a fresh set of braids. And you’ll be pleased to know that, unlike other holding gels, there’s no residue, flaking, or white cast, even if you have a heavier hand (like I do). Plus, it’s formulated with StemShield Complex, which protects hair up to 232°C from heat styling, humidity and pollution.</p><h2 id="4-cecred-detoxifying-shampoo">4. Cécred Detoxifying Shampoo</h2>        <div class="featured_product_block featured_block_standard" data-id="171d133a-c76e-11f1-95e4-2b7285dc8da4">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/detoxifying-shampoo-MUK200066905.html" data-model-name="Detoxifying Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BLPVXmEU5DP2iXezXP9ksh.jpg" alt="Cécred Detoxifying Shampoo"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Detoxifying Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a deep cleanse without stripping or drying out hair </li><li class='list-item list-item-pros'>Works well on protective styles without causing frizz</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Has a slight cooling and tingling sensation that might not be suitable for those with sensitive scalps</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="TBBtmhf7JzPTEC9VMisiCo" name="Best Cécred Products" alt="A close-up shot of Cécred's Detoxifying Shampoo" src="https://cdn.mos.cms.futurecdn.net/TBBtmhf7JzPTEC9VMisiCo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>If you prefer a deep-cleansing hair wash that will actually remove oil and build-up, look no further than the brand's Detoxifying Shampoo. Made with PhytoFerment to remove impurities, honey to retain moisture and, of course, the patent-pending Bioactive Keratin Ferment to repair damage, this <a href="https://www.whowhatwear.com/best-shampoo">shampoo</a> gives me the deep, clarifying cleanse I want without feeling too stripping or drying. But the best part? Unlike most shampoos that cause my braids to frizz, this formula allows me to keep my hair fresh between appointments, so I don’t have to deal with itching and buildup that usually come with braids. </p><h2 id="5-cecred-nourishing-hair-oil">5. Cécred Nourishing Hair Oil</h2>        <div class="featured_product_block featured_block_standard" data-id="171d142a-c76e-11f1-84f5-49a718dae373">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JZ8nK2jWgxXLzdjH5S6MPg.jpg" alt="Cécred Nourishing Hair Oil 20ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight formula that absorbs  quickly without causing build-up</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Much more expensive than other hair oils on the market</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="sPgnHEuo7mPpkTLvf9J84A" name="Best Cécred Products" alt="A close-up shot of Cécred's Nourishing Hair Oil" src="https://cdn.mos.cms.futurecdn.net/sPgnHEuo7mPpkTLvf9J84A-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>So many people underestimate the power of adding a <a href="https://www.whowhatwear.com/uk/best-hair-oils">hair oil</a> to their routine, and Cécred’s has quickly replaced my old oil as my go-to. Not only does it smell incredible (I cannot get enough of the Temple Oud scent), but it leaves my hair looking and feeling soft and moisturised. It’s the perfect addition to my braid-refreshing routine, bringing life back to my French curls when they start to feel a bit worn out, but I also find myself reaching for it when I’m wearing my natural hair to give it that extra shine. Not to mention that the ultra-chic packaging looks gorgeous on my vanity. At £42, I’m well aware it sits at a significantly higher price point than other hair oils on the market, but the results make it well worth the extra splurge for me.</p><h2 id="6-cecred-detangling-spray">6. Cécred Detangling Spray</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1506-c76e-11f1-ac54-7d85420c2ea2">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/detangling-spray-MUK200066908.html" data-model-name="Detangling Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cQpTXQqnAEbjMQ8o8paiC.jpg" alt="Cécred Detangling Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Detangling Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Instantly breaks down build up, making detangling hair so much easier</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can feel heavy on the hair if not washed out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bunWo4JQQUYR2KtnXLY46B" name="Best Cécred Products" alt="A close-up shot of Cécred's Detangling Spray" src="https://cdn.mos.cms.futurecdn.net/bunWo4JQQUYR2KtnXLY46B-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I cannot believe I used to take my braids out without Cécred’s Detangling Spray, but it’s genuinely changed my life. I simply spray the top of my braids and leave it for 1-2 minutes to work its magic. The result? Extremely soft hair that no longer gets knotted and entangled from the copious amount of gel I apply between salon visits. The hair just untangles seamlessly with the spray, meaning I can safely take out my protective style without fear of breakage or damage.  </p><h2 id="7-cecred-wrap-amp-set-foam">7. Cécred Wrap & Set Foam</h2>        <div class="featured_product_block featured_block_standard" data-id="171d15ec-c76e-11f1-bf2b-03e58eca7f54">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-mousse/wrap-set-foam-MUK200066897.html" data-model-name="Wrap & Set Foam" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MtBWX2WuUYfyKrQ9ooJcWj.jpg" alt="Cécred Wrap & Set Foam"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Wrap & Set Foam</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>An effective mousse that sets and defines hair without leaving white residue or flaking</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Takes slightly longer to dry down than other mousses on the market </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="tJScpgXJ9WmqhTArmM8SY" name="Best Cécred Products" alt="A close-up shot of Cécred's Wrap & Set Foam" src="https://cdn.mos.cms.futurecdn.net/tJScpgXJ9WmqhTArmM8SY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Foaming products that actually set and mould the hair without flaking or leaving a heavy residue are few and far between. So if you've also struggled with this dilemma, look no further than Wrap & Set Foam. This is one of those mousses that feels completely weightless on the hair and scalp, but somehow manages to lock every hairstyle in place. It can be used with or without heat and also works to protect your strands from humidity, pollution and damage. Whether I have braids, a weave or I’m wearing my natural hair, I apply this foam before brushing down my hair and securing it with a silk scarf before bed, leaving me with a sleek hairstyle that doesn’t budge in the mornings. </p><h2 id="8-cecred-moisturizing-deep-conditioner">8. Cécred Moisturizing Deep Conditioner</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1920-c76e-11f1-9fba-0914c8bd2979">            <a href="https://www.spacenk.com/uk/haircare/conditioner/conditioners/moisturizing-deep-conditioner-MUK200066910.html" data-model-name="Moisturizing Deep Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QMUVLmwLnswvG5z2LSEWci.jpg" alt="Cécred Moisturizing Deep Conditioner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Moisturizing Deep Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Intensely moisturising formula that leaves strands feeling baby soft</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might feel too rich or heavy on those with fine hair</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="VcBPvCkFwvvmdgBL5ySU9U" name="Best Cécred Products" alt="A close-up shot of Cécred's Moisturizing Deep Conditioner" src="https://cdn.mos.cms.futurecdn.net/VcBPvCkFwvvmdgBL5ySU9U-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I don’t think my hair has ever felt softer than after using Cécred’s Moisturizing Deep Conditioner. Infused with hyaluronic acid for hydration, a blend of shea and murumuru butter to deeply replenish, an African oil blend for extra shine and antioxidant-packed hyssop oil, this buttery <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioner</a> is an absolute treat for those of us with dry or damaged hair. If you have finer hair, I would apply this sparingly, as it’s very rich and I can imagine it feeling just a tad too heavy on certain hair types if overdone; however, this is one of those hero products that I’d recommend to literally everyone, regardless of their hair type, density or condition.</p><h2 id="9-cecred-thermal-shield-mist">9. Cécred Thermal Shield Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="171d17c2-c76e-11f1-af6b-93dccaeb199f">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/thermal-shield-mist-MUK200066920.html" data-model-name="Thermal Shield Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9JqDHeKJ269hEG8c6Ri6MS.png" alt="Cécred, Thermal Shield Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Thermal Shield Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Weightless, non-sticky formula</li><li class='list-item list-item-pros'>Provides a high-level of heat protection (232°C)</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Nozzle can get clogged and distribute unevenly </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="5bFiyoKWEt9vruDNvC3nwK" name="Best Cécred Products" alt="A close-up shot of Cécred's Thermal Shield Mist" src="https://cdn.mos.cms.futurecdn.net/5bFiyoKWEt9vruDNvC3nwK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Whilst a wide number of Cécred’s products are formulated with up to 232°C of protection, you can never go wrong with having a dedicated <a href="https://www.whowhatwear.com/beauty/hair/best-heat-protectant-sprays">heat protectant</a> when using a <a href="https://www.whowhatwear.com/uk/best-hair-dryers">hair dryer</a> or <a href="https://www.whowhatwear.com/uk/best-hair-straighteners">straightener</a>. The Thermal Shield Mist contains an advanced three-part StemShield complex that protects the hair from both artificial and natural heat, as well as a thermal gloss blend that gives the strands a glossy, salon-like finish. It’s been a game-changer when I’m adding heat to my hair at home, leaving it with almost a silk-press sheen that I’m typically only able to achieve at the salon. It’s also incredibly weightless, providing an ultra-fine mist without the crunch or build-up you might expect from a heat protector.</p><h3 class="article-body__section" id="section-shop-more-cecred-products-we-love"><span>Shop More Cécred Products We Love</span></h3>        <div class="featured_product_block featured_block_standard" data-id="2d2db028-c901-11f1-b147-2d395396290b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/temple-oud-hair-perfume-MUK200066906.html" data-model-name="Temple Oud Hair Perfume" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jx3NcPKd4vQEqyRYaRqyBK.jpg" alt="Cécred Temple Oud Hair Perfume"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Temple Oud Hair Perfume</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you love the scent of Cécred's Foundation collection, look no further than the Temple Oud hair perfume.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d16d2-c76e-11f1-b1ff-b7ad7986a93c">            <a href="https://www.spacenk.com/uk/hair-scalp-balm-MUK200066911.html" data-model-name="Hair & Scalp Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hp7JpohjWMZV96rSrQ5QL7.jpg" alt="Cécred Hair & Scalp Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hair & Scalp Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This balm will tame flyaways and moisturise the scalp without leaving any white residue. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d198e-c76e-11f1-9b0c-4bd29f340c9e">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/hydrating-shampoo-MUK200066907.html" data-model-name="Hydrating Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/N8Q7RSY5JSGjtiZVn7BmLV.png" alt="Cécred, Hydrating Shampoo 74ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hydrating Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the perfect shampoo for in-between clarifying cleanses. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1a06-c76e-11f1-8351-8b1f365255d5">            <a href="https://www.spacenk.com/uk/haircare/conditioner/conditioners/hydrating-conditioner-MUK200066915.html" data-model-name="Hydrating Conditioner " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dh4MJpxDnGZgHqYghMAmdh.png" alt="Cécred, Hydrating Conditioner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hydrating Conditioner </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The hydrating conditioner will leave your hair baby soft. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1a74-c76e-11f1-86a7-c78a92ac1461">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/oil-ritual-MUK200066919.html" data-model-name="Oil Ritual" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xqVdScczeH9onevS8ZABHD.jpg" alt="Cécred Oil Ritual"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Oil Ritual</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This nourishing treatment can be used at room temperature or heated. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1cb8-c76e-11f1-9e9a-f984d69a040d">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-serum/heat-activated-silk-glaze-MUK200066912.html" data-model-name="Heat Activated Silk Glaze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NdhgsgedEX8A3DGW6VNm64.jpg" alt="Cécred Heat Activated Silk Glaze"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Heat Activated Silk Glaze</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This might be my next Cécred purchase.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d18a8-c76e-11f1-b127-bb57d4b1df62">            <a href="https://www.spacenk.com/uk/edge-brush-MUK200066928.html" data-model-name="Edge Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QLzjC3vhLwrrzrqm9E5So5.jpg" alt="Cécred Edge Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Edge Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Every braid-maintenance kit needs an edge-control brush.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1aec-c76e-11f1-8664-2313e6a28e0d">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/clarifying-shampoo-scalp-scrub-MUK200066922.html" data-model-name="Clarifying Shampoo & Scalp Scrub " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sR7Khdpremquyn7S543fKk.png" alt="Cécred, Clarifying Shampoo & Scalp Scrub"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Clarifying Shampoo & Scalp Scrub </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Use this before the hydrating shampoo for a more in-depth cleanse.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1b5a-c76e-11f1-aff4-39e87ee31a8b">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-cream/moisture-sealing-lotion-MUK200066903.html" data-model-name="Moisture Sealing Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/N7p4AQDY4b8dXN2qvmua2o.png" alt="Cécred, Moisture Sealing Lotion"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Moisture Sealing Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sick of split ends? Add this to your routine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1d9e-c76e-11f1-bce4-93690589f221">            <a href="https://www.spacenk.com/uk/wide-tooth-comb-MUK200066927.html" data-model-name="Wide Tooth Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kDnHaxNCTxxaLzwSCj3BNC.jpg" alt="Cécred Wide Tooth Comb"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Wide Tooth Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect addition to your <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1bd2-c76e-11f1-bcd4-73a0e8e72d7f">            <a href="https://www.spacenk.com/uk/brands/c/cecred/parting-tail-comb-MUK200066929.html" data-model-name="Parting Tail Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BMLhbmMhVbt2DWchZiozx4.jpg" alt="Cécred Parting Tail Comb"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Parting Tail Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This heat-resistant comb can be used with your straighteners without fear of it melting. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1e16-c76e-11f1-9720-496295fb48c6">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/fermented-rice-rose-protein-ritual-MUK200066909.html" data-model-name="Fermented Rice & Rose Protein Ritual" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BQnqsn9GcH9GYSwVVDdChA.jpg" alt="Cécred Fermented Rice & Rose Protein Ritual"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Fermented Rice & Rose Protein Ritual</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Get a salon-level protein treatment at home with this two-step kit.</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-how-i-tested"><span>How I Tested</span></h4><p>I’ve been secretly testing the majority of Cécred’s collection for months before it officially launched in the UK. I assessed each product on both my natural hair and my braids to see how easy they are to use and how effective they are compared to their claims. </p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friends.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-cecred-products</link>
                                                                            <description>
                            <![CDATA[ I've been testing it for months. ]]>
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                                                                        <pubDate>Sun, 18 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Oct 2026 15:09:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Brittany Davy ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/6ktL66hJz4xANXLfUp6fCj-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor&#039;s!&lt;br&gt;&lt;br&gt;Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Who What Wear UK]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Close-up shots of the best Cécred products]]></media:description>                                                            <media:text><![CDATA[Close-up shots of the best Cécred products]]></media:text>
                                <media:title type="plain"><![CDATA[Close-up shots of the best Cécred products]]></media:title>
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                                <p>As someone who works in beauty, it feels like a <a href="https://www.whowhatwear.com/uk/best-new-beauty-products">new product</a> lands on my desk every week. But the number of hair brands that genuinely make their way into my routine is few and far between. You see, as someone who has <a href="https://www.whowhatwear.com/beauty/hair/best-bobs-for-afro-hair">Afro hair </a>and wears it in many different ways, from blowdries to <a href="https://www.whowhatwear.com/beauty/hair/low-maintenance-braid-hairstyles">braids</a>, the number of brands that <em>actually</em> cater to all hair types and conditions is limited. But recently, I’ve been testing one particular collection of haircare products that has firmly solidified its place in my routine. And I can use it no matter what hairstyle I have. Enter Cécred. </p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="tJRbBpvTWPerW4tUZmhRSN" name="Best Cécred Products" alt="Close-up shots of the best Cécred products including the Scalp Refreshing Spray and Restoring Hair & Edge Drops, and Who What Wear UK's junior writer Brittany Davy after using Cécred's products" src="https://cdn.mos.cms.futurecdn.net/tJRbBpvTWPerW4tUZmhRSN-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-the-brand"><span>The Brand</span></h3><p>Founded in 2024, Cécred was created to merge global rituals with modern science. With formulas containing a patent-pending bioactive keratin ferment, which works to repair damaged proteins in the hair, the brand aims to cater to all hair types, including coloured and damaged strands. "It’s been my lifelong dream to create a brand that could work for everybody, whether you're pin-straight, coily, <a href="https://www.whowhatwear.com/beauty/hair/best-wavy-hair-products">wavy</a>, <a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">curly</a> or anything in between," says founder, owner and chairwoman <strong>Beyoncé Knowles-Carter</strong> on the brand's website. <br><br>So it should come as no surprise that the brand was an immediate hit amongst beauty editors, hairstylists and influencers alike. And after two long years of waiting for it to arrive in the UK, it finally launched exclusively at Space NK last month.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="LLKWoAuoDobA9hKHFfLkUf" name="Best Cécred Products" alt="Close-up shots of Beyoncé and Miss Tina Knowles, the Temple Oud hair fragrance, and entrance to the Cécred X SPACENK launch party" src="https://cdn.mos.cms.futurecdn.net/LLKWoAuoDobA9hKHFfLkUf-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I was lucky enough to get an exclusive look at the products and try them out before they officially launched here in the UK. Meeting with <strong>CEO Grace Ray</strong>, <strong>lead global stylist Neal Farinah</strong>, <em>trichologist </em><em><strong>Dr</strong></em><strong> Kari Williams </strong>and, of course, <strong>vice chairwoman Tina Knowles</strong>, I got firsthand insight into how the products work. And trust me when I say that they do not disappoint. </p><h3 class="article-body__section" id="section-the-packaging"><span>The Packaging </span></h3><p>You only have to glance at the products to know that the packaging is a huge selling point. I mean, not only will it look extremely chic on your dressing table or in your bathroom, but each product has unique packaging that has been carefully tailored to its use. For example, the Scalp Refresher Spray features a long custom-targeted nozzle designed to reach between <a href="https://www.whowhatwear.com/beauty/hair/types-of-braids">braids</a>, under wigs and around extensions.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:840px;"><p class="vanilla-image-block" style="padding-top:147.62%;"><img id="zc2xFGtZRvyGyQYNDy8Pxi" name="Best Cécred Products" alt="Close-up shots of Cécred's Nourishing Hair Oil, Scalp Refreshing Spray, Detoxifying Shampoo and Thermal Shield Mist" src="https://cdn.mos.cms.futurecdn.net/zc2xFGtZRvyGyQYNDy8Pxi-1920-80.jpg" mos="" align="middle" fullscreen="" width="840" height="1240" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Not to mention that a signature scent, Temple Oud, runs throughout, giving your hair a boost of scent featuring oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves. It’s genuinely one of the most expensive-smelling <a href="https://www.whowhatwear.com/uk/best-hair-perfumes">hair perfumes </a>I’ve ever smelled.</p><p>But don’t let me harping on about the aesthetics and the fragrance fool you. The real gem lies in the effective, hair-loving formulas that literally everyone can use. And luckily for you, I’ve been testing the majority of the products for months now, meaning my recommendations are tried and tested. So without further ado, keep scrolling to discover the nine best Cécred products to consider investing in.</p><h2 class="article-body__section" id="section-the-best-cecred-products"><span>The Best Cécred Products</span></h2><ul><li><a href="https://www.spacenk.com/uk/restoring-hair-edge-drops-MUK200066900.html" target="_blank"><strong>Cécred Restoring Hair & Edge Drops, £53</strong></a></li><li><a href="https://www.spacenk.com/uk/scalp-refreshing-spray-MUK200066913.html" target="_blank"><strong>Cécred Scalp Refreshing Spray, £37</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-gel/strong-hold-gel-MUK200066916.html" target="_blank"><strong>Cécred Strong Hold Gel, £30</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/detoxifying-shampoo-MUK200066905.html" target="_blank"><strong>Cécred Detoxifying Shampoo, £37</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" target="_blank"><strong>Cécred Nourishing Hair Oil, £42</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/detangling-spray-MUK200066908.html?" target="_blank"><strong>Cécred Detangling Spray, £27</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-mousse/wrap-set-foam-MUK200066897.html" target="_blank"><strong>Cécred Wrap & Set Foam, £26</strong></a></li><li><a href="https://www.spacenk.com/uk/hair-scalp-balm-MUK200066911.html?" target="_blank"><strong>Cécred Hair & Scalp Balm, £35</strong></a></li><li><a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/thermal-shield-mist-MUK200066920.html" target="_blank"><strong>Cécred Thermal Shield Mist, £28</strong></a></li></ul><h2 id="1-cecred-restoring-hair-amp-edge-drops">1. Cécred Restoring Hair & Edge Drops</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1088-c76e-11f1-aae0-73abbc4f7066">            <a href="https://www.spacenk.com/uk/restoring-hair-edge-drops-MUK200066900.html" data-model-name="Restoring Hair & Edge Drops" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/tWDCKK2x6MyjLRmKaEWBwZ.jpg" alt="Cécred Restoring Hair & Edge Drops"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Restoring Hair & Edge Drops</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Contains a science-backed formula proven the thicken and grow hair</li><li class='list-item list-item-pros'>Colour- and texture-safe formula</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Dropper bottle can get messy and lead to less precise application </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="hzSe9YAUW5HwbZyC995tPF" name="Best Cécred Products" alt="A close-up shot of Cécred's Restoring Hair & Edge Drops" src="https://cdn.mos.cms.futurecdn.net/hzSe9YAUW5HwbZyC995tPF-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Arguably the most popular product in the entire range, a bottle of the Restoring Hair & Edge Drops is apparently sold every 16 seconds, and after testing it, I can see why. Made with five special peptides known to visibly improve hair density, biotin, rose and ginger to nourish and energise the scalp and patent-pending bioactive keratin ferment to reduce breakage, I’ve genuinely seen a difference in my edges since using this product. Braids can often eat away at edges and cause <a href="https://www.whowhatwear.com/beauty/hair/how-to-stop-hair-breakage">breakage</a>, especially with high-tension styles, so this product is the perfect antidote. Not to mention that it’s perfect for mature hair—all the women in my family swear by this formula.</p><h2 id="2-cecred-scalp-refreshing-spray">2. Cécred Scalp Refreshing Spray </h2>        <div class="featured_product_block featured_block_standard" data-id="171d116e-c76e-11f1-854a-ed371b25bbf7">            <a href="https://www.spacenk.com/uk/scalp-refreshing-spray-MUK200066913.html" data-model-name="Scalp Refreshing Spray " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xrmr9oFoYHPABxR2mpyDan.jpg" alt="Cécred Scalp Refreshing Spray 169ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Scalp Refreshing Spray </div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Custom nozzle allows for targeted application in hard-to-reach places </li><li class='list-item list-item-pros'>Effectively neutralises odour and itching between washes  </li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Minty scent might be too strong for those sensitive to fragrance </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="nDWJ7q4aLWScyKHAKem26N" name="Best Cécred Products" alt="A close-up shot of Cécred's Scalp Refreshing Spray" src="https://cdn.mos.cms.futurecdn.net/nDWJ7q4aLWScyKHAKem26N-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>As someone who lives in my braids throughout most of the year, the Scalp Refreshed spray has become a lifesaver in between salon appointments. With a custom-targeted nozzle that allows me to effectively target every point of my scalp and a minty fresh scent that genuinely makes my braids smell freshly washed, I cannot recommend this product enough for those of us who typically wear our hair in protective styles. Not to mention that it works for natural hair, human hair extensions and synthetic hair extensions, so you don’t need to worry about damaging your braids, wigs or weave. </p><h2 id="3-cecred-strong-hold-gel">3. Cécred Strong Hold Gel</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1254-c76e-11f1-8cb7-2b4ae3ce1cba">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-gel/strong-hold-gel-MUK200066916.html" data-model-name="Strong Hold Gel" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/uNB8qLHntsFRW42xJFDFe9.jpg" alt="Cécred Strong Hold Gel"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Strong Hold Gel</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Formula does not flake or leave a white cast, even when used heavily</li><li class='list-item list-item-pros'>Product washes out easily unlike other holding gels</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Those with dehydrated or damaged hair need to use a light hand due to the higher alcohol content </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="FdHrTPZqmVbyqPu3cQTBU5" name="Best Cécred Products" alt="A close-up shot of Cécred's Strong Hold Gel" src="https://cdn.mos.cms.futurecdn.net/FdHrTPZqmVbyqPu3cQTBU5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I’m not lying when I say that I haven’t purchased a single other gel since trying Cécred’s Strong Hold Gel. Not only does it give me the most perfect slicked-back bun when I’m wearing my hair naturally, but this product has also become a lifesaver for my protective styles when they start to look frizzy. I simply use an edge-control brush with the gel to slick down my edges and the top of my hair, add a silk scarf before bed and I wake up with what looks like a fresh set of braids. And you’ll be pleased to know that, unlike other holding gels, there’s no residue, flaking, or white cast, even if you have a heavier hand (like I do). Plus, it’s formulated with StemShield Complex, which protects hair up to 232°C from heat styling, humidity and pollution.</p><h2 id="4-cecred-detoxifying-shampoo">4. Cécred Detoxifying Shampoo</h2>        <div class="featured_product_block featured_block_standard" data-id="171d133a-c76e-11f1-95e4-2b7285dc8da4">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/detoxifying-shampoo-MUK200066905.html" data-model-name="Detoxifying Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BLPVXmEU5DP2iXezXP9ksh.jpg" alt="Cécred Detoxifying Shampoo"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Detoxifying Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Provides a deep cleanse without stripping or drying out hair </li><li class='list-item list-item-pros'>Works well on protective styles without causing frizz</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Has a slight cooling and tingling sensation that might not be suitable for those with sensitive scalps</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="TBBtmhf7JzPTEC9VMisiCo" name="Best Cécred Products" alt="A close-up shot of Cécred's Detoxifying Shampoo" src="https://cdn.mos.cms.futurecdn.net/TBBtmhf7JzPTEC9VMisiCo-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>If you prefer a deep-cleansing hair wash that will actually remove oil and build-up, look no further than the brand's Detoxifying Shampoo. Made with PhytoFerment to remove impurities, honey to retain moisture and, of course, the patent-pending Bioactive Keratin Ferment to repair damage, this <a href="https://www.whowhatwear.com/best-shampoo">shampoo</a> gives me the deep, clarifying cleanse I want without feeling too stripping or drying. But the best part? Unlike most shampoos that cause my braids to frizz, this formula allows me to keep my hair fresh between appointments, so I don’t have to deal with itching and buildup that usually come with braids. </p><h2 id="5-cecred-nourishing-hair-oil">5. Cécred Nourishing Hair Oil</h2>        <div class="featured_product_block featured_block_standard" data-id="171d142a-c76e-11f1-84f5-49a718dae373">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/nourishing-hair-oil-MUK200066923.html" data-model-name="Nourishing Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/JZ8nK2jWgxXLzdjH5S6MPg.jpg" alt="Cécred Nourishing Hair Oil 20ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Nourishing Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Lightweight formula that absorbs  quickly without causing build-up</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Much more expensive than other hair oils on the market</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="sPgnHEuo7mPpkTLvf9J84A" name="Best Cécred Products" alt="A close-up shot of Cécred's Nourishing Hair Oil" src="https://cdn.mos.cms.futurecdn.net/sPgnHEuo7mPpkTLvf9J84A-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>So many people underestimate the power of adding a <a href="https://www.whowhatwear.com/uk/best-hair-oils">hair oil</a> to their routine, and Cécred’s has quickly replaced my old oil as my go-to. Not only does it smell incredible (I cannot get enough of the Temple Oud scent), but it leaves my hair looking and feeling soft and moisturised. It’s the perfect addition to my braid-refreshing routine, bringing life back to my French curls when they start to feel a bit worn out, but I also find myself reaching for it when I’m wearing my natural hair to give it that extra shine. Not to mention that the ultra-chic packaging looks gorgeous on my vanity. At £42, I’m well aware it sits at a significantly higher price point than other hair oils on the market, but the results make it well worth the extra splurge for me.</p><h2 id="6-cecred-detangling-spray">6. Cécred Detangling Spray</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1506-c76e-11f1-ac54-7d85420c2ea2">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/detangling-spray-MUK200066908.html" data-model-name="Detangling Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/cQpTXQqnAEbjMQ8o8paiC.jpg" alt="Cécred Detangling Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Detangling Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Instantly breaks down build up, making detangling hair so much easier</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Can feel heavy on the hair if not washed out</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="bunWo4JQQUYR2KtnXLY46B" name="Best Cécred Products" alt="A close-up shot of Cécred's Detangling Spray" src="https://cdn.mos.cms.futurecdn.net/bunWo4JQQUYR2KtnXLY46B-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I cannot believe I used to take my braids out without Cécred’s Detangling Spray, but it’s genuinely changed my life. I simply spray the top of my braids and leave it for 1-2 minutes to work its magic. The result? Extremely soft hair that no longer gets knotted and entangled from the copious amount of gel I apply between salon visits. The hair just untangles seamlessly with the spray, meaning I can safely take out my protective style without fear of breakage or damage.  </p><h2 id="7-cecred-wrap-amp-set-foam">7. Cécred Wrap & Set Foam</h2>        <div class="featured_product_block featured_block_standard" data-id="171d15ec-c76e-11f1-bf2b-03e58eca7f54">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-mousse/wrap-set-foam-MUK200066897.html" data-model-name="Wrap & Set Foam" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MtBWX2WuUYfyKrQ9ooJcWj.jpg" alt="Cécred Wrap & Set Foam"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Wrap & Set Foam</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>An effective mousse that sets and defines hair without leaving white residue or flaking</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Takes slightly longer to dry down than other mousses on the market </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="tJScpgXJ9WmqhTArmM8SY" name="Best Cécred Products" alt="A close-up shot of Cécred's Wrap & Set Foam" src="https://cdn.mos.cms.futurecdn.net/tJScpgXJ9WmqhTArmM8SY-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Foaming products that actually set and mould the hair without flaking or leaving a heavy residue are few and far between. So if you've also struggled with this dilemma, look no further than Wrap & Set Foam. This is one of those mousses that feels completely weightless on the hair and scalp, but somehow manages to lock every hairstyle in place. It can be used with or without heat and also works to protect your strands from humidity, pollution and damage. Whether I have braids, a weave or I’m wearing my natural hair, I apply this foam before brushing down my hair and securing it with a silk scarf before bed, leaving me with a sleek hairstyle that doesn’t budge in the mornings. </p><h2 id="8-cecred-moisturizing-deep-conditioner">8. Cécred Moisturizing Deep Conditioner</h2>        <div class="featured_product_block featured_block_standard" data-id="171d1920-c76e-11f1-9fba-0914c8bd2979">            <a href="https://www.spacenk.com/uk/haircare/conditioner/conditioners/moisturizing-deep-conditioner-MUK200066910.html" data-model-name="Moisturizing Deep Conditioner" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QMUVLmwLnswvG5z2LSEWci.jpg" alt="Cécred Moisturizing Deep Conditioner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Moisturizing Deep Conditioner</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Intensely moisturising formula that leaves strands feeling baby soft</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Might feel too rich or heavy on those with fine hair</li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="VcBPvCkFwvvmdgBL5ySU9U" name="Best Cécred Products" alt="A close-up shot of Cécred's Moisturizing Deep Conditioner" src="https://cdn.mos.cms.futurecdn.net/VcBPvCkFwvvmdgBL5ySU9U-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>I don’t think my hair has ever felt softer than after using Cécred’s Moisturizing Deep Conditioner. Infused with hyaluronic acid for hydration, a blend of shea and murumuru butter to deeply replenish, an African oil blend for extra shine and antioxidant-packed hyssop oil, this buttery <a href="https://www.whowhatwear.com/beauty/hair/best-conditioner">conditioner</a> is an absolute treat for those of us with dry or damaged hair. If you have finer hair, I would apply this sparingly, as it’s very rich and I can imagine it feeling just a tad too heavy on certain hair types if overdone; however, this is one of those hero products that I’d recommend to literally everyone, regardless of their hair type, density or condition.</p><h2 id="9-cecred-thermal-shield-mist">9. Cécred Thermal Shield Mist</h2>        <div class="featured_product_block featured_block_standard" data-id="171d17c2-c76e-11f1-af6b-93dccaeb199f">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/thermal-shield-mist-MUK200066920.html" data-model-name="Thermal Shield Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9JqDHeKJ269hEG8c6Ri6MS.png" alt="Cécred, Thermal Shield Mist"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Thermal Shield Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Weightless, non-sticky formula</li><li class='list-item list-item-pros'>Provides a high-level of heat protection (232°C)</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Nozzle can get clogged and distribute unevenly </li></ul></div></div>            </div>        </div><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="5bFiyoKWEt9vruDNvC3nwK" name="Best Cécred Products" alt="A close-up shot of Cécred's Thermal Shield Mist" src="https://cdn.mos.cms.futurecdn.net/5bFiyoKWEt9vruDNvC3nwK-1920-80.jpg" mos="" align="middle" fullscreen="" width="1000" height="1000" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Who What Wear UK)</span></figcaption></figure><p>Whilst a wide number of Cécred’s products are formulated with up to 232°C of protection, you can never go wrong with having a dedicated <a href="https://www.whowhatwear.com/beauty/hair/best-heat-protectant-sprays">heat protectant</a> when using a <a href="https://www.whowhatwear.com/uk/best-hair-dryers">hair dryer</a> or <a href="https://www.whowhatwear.com/uk/best-hair-straighteners">straightener</a>. The Thermal Shield Mist contains an advanced three-part StemShield complex that protects the hair from both artificial and natural heat, as well as a thermal gloss blend that gives the strands a glossy, salon-like finish. It’s been a game-changer when I’m adding heat to my hair at home, leaving it with almost a silk-press sheen that I’m typically only able to achieve at the salon. It’s also incredibly weightless, providing an ultra-fine mist without the crunch or build-up you might expect from a heat protector.</p><h3 class="article-body__section" id="section-shop-more-cecred-products-we-love"><span>Shop More Cécred Products We Love</span></h3>        <div class="featured_product_block featured_block_standard" data-id="2d2db028-c901-11f1-b147-2d395396290b">            <a href="https://www.spacenk.com/uk/fragrance/personal-fragrance/fragrance/temple-oud-hair-perfume-MUK200066906.html" data-model-name="Temple Oud Hair Perfume" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/jx3NcPKd4vQEqyRYaRqyBK.jpg" alt="Cécred Temple Oud Hair Perfume"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Temple Oud Hair Perfume</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>If you love the scent of Cécred's Foundation collection, look no further than the Temple Oud hair perfume.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d16d2-c76e-11f1-b1ff-b7ad7986a93c">            <a href="https://www.spacenk.com/uk/hair-scalp-balm-MUK200066911.html" data-model-name="Hair & Scalp Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hp7JpohjWMZV96rSrQ5QL7.jpg" alt="Cécred Hair & Scalp Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hair & Scalp Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This balm will tame flyaways and moisturise the scalp without leaving any white residue. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d198e-c76e-11f1-9b0c-4bd29f340c9e">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/hydrating-shampoo-MUK200066907.html" data-model-name="Hydrating Shampoo" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/N8Q7RSY5JSGjtiZVn7BmLV.png" alt="Cécred, Hydrating Shampoo 74ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hydrating Shampoo</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is the perfect shampoo for in-between clarifying cleanses. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1a06-c76e-11f1-8351-8b1f365255d5">            <a href="https://www.spacenk.com/uk/haircare/conditioner/conditioners/hydrating-conditioner-MUK200066915.html" data-model-name="Hydrating Conditioner " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/dh4MJpxDnGZgHqYghMAmdh.png" alt="Cécred, Hydrating Conditioner"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Hydrating Conditioner </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The hydrating conditioner will leave your hair baby soft. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1a74-c76e-11f1-86a7-c78a92ac1461">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/oil-ritual-MUK200066919.html" data-model-name="Oil Ritual" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/xqVdScczeH9onevS8ZABHD.jpg" alt="Cécred Oil Ritual"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Oil Ritual</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This nourishing treatment can be used at room temperature or heated. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1cb8-c76e-11f1-9e9a-f984d69a040d">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-serum/heat-activated-silk-glaze-MUK200066912.html" data-model-name="Heat Activated Silk Glaze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/NdhgsgedEX8A3DGW6VNm64.jpg" alt="Cécred Heat Activated Silk Glaze"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Heat Activated Silk Glaze</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This might be my next Cécred purchase.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d18a8-c76e-11f1-b127-bb57d4b1df62">            <a href="https://www.spacenk.com/uk/edge-brush-MUK200066928.html" data-model-name="Edge Brush" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/QLzjC3vhLwrrzrqm9E5So5.jpg" alt="Cécred Edge Brush"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Edge Brush</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Every braid-maintenance kit needs an edge-control brush.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1aec-c76e-11f1-8664-2313e6a28e0d">            <a href="https://www.spacenk.com/uk/haircare/shampoo/shampoo/clarifying-shampoo-scalp-scrub-MUK200066922.html" data-model-name="Clarifying Shampoo & Scalp Scrub " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/sR7Khdpremquyn7S543fKk.png" alt="Cécred, Clarifying Shampoo & Scalp Scrub"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Clarifying Shampoo & Scalp Scrub </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Use this before the hydrating shampoo for a more in-depth cleanse.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1b5a-c76e-11f1-aff4-39e87ee31a8b">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hair-cream/moisture-sealing-lotion-MUK200066903.html" data-model-name="Moisture Sealing Lotion" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/N7p4AQDY4b8dXN2qvmua2o.png" alt="Cécred, Moisture Sealing Lotion"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Moisture Sealing Lotion</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Sick of split ends? Add this to your routine.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1d9e-c76e-11f1-bce4-93690589f221">            <a href="https://www.spacenk.com/uk/wide-tooth-comb-MUK200066927.html" data-model-name="Wide Tooth Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/kDnHaxNCTxxaLzwSCj3BNC.jpg" alt="Cécred Wide Tooth Comb"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Wide Tooth Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect addition to your <a href="https://www.whowhatwear.com/beauty/hair/perfect-haircare-routine">haircare routine</a>.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1bd2-c76e-11f1-bcd4-73a0e8e72d7f">            <a href="https://www.spacenk.com/uk/brands/c/cecred/parting-tail-comb-MUK200066929.html" data-model-name="Parting Tail Comb" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BMLhbmMhVbt2DWchZiozx4.jpg" alt="Cécred Parting Tail Comb"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Parting Tail Comb</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This heat-resistant comb can be used with your straighteners without fear of it melting. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="171d1e16-c76e-11f1-9720-496295fb48c6">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/fermented-rice-rose-protein-ritual-MUK200066909.html" data-model-name="Fermented Rice & Rose Protein Ritual" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/BQnqsn9GcH9GYSwVVDdChA.jpg" alt="Cécred Fermented Rice & Rose Protein Ritual"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Cécred</div>                                        <div class="featured__title">Fermented Rice & Rose Protein Ritual</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Get a salon-level protein treatment at home with this two-step kit.</p></p>                </div>                            </div>        </div><h4 class="article-body__section" id="section-how-i-tested"><span>How I Tested</span></h4><p>I’ve been secretly testing the majority of Cécred’s collection for months before it officially launched in the UK. I assessed each product on both my natural hair and my braids to see how easy they are to use and how effective they are compared to their claims. </p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us?</span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friends.</p>
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                                                            <title><![CDATA[ I've Tried Them All, But This Under-Eye Concealer Is by Far the Very Best for Dark Circles ]]></title>
                                                                                                <dc:content><![CDATA[ <p>If you ask me, <a href="https://www.whowhatwear.com/uk/best-under-eye-concealers">under-eye concealer</a> is probably the hardest <a href="https://www.whowhatwear.com/uk/best-concealers">concealer </a>to get right. Unlike other areas on the face, the eye area is up against a few challenges. The skin here is thinner, and our eyes are expressive, meaning that product can be prone to settling into fine lines more easily. And if, like me, you have <a href="https://www.whowhatwear.com/best-dark-circle-treatments">dark circles</a>, you'll know how tricky it can be to find a concealer that disguises them without looking heavy. So, when the new Jones Road <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-concealer">Wide Awake Brightening Concealer</a> (£32) landed on my desk, I had high expectations.</p><h2 id="jones-road-wide-awake-brightening-concealer-review">Jones Road Wide Awake Brightening Concealer Review</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="GmRS7ezVEXzG4HBBzinnUV" name="IMG_6502" alt="The Jones Road Wide Awake Concealer and brush" src="https://cdn.mos.cms.futurecdn.net/GmRS7ezVEXzG4HBBzinnUV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="b27e7cb4-c7c9-11f1-bd20-ff0a50726a6f">            <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-concealer" data-model-name="Wide Awake Brightening Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aAU4byxjAjWtw7b9kQk6MZ.jpg" alt="Wide Awake Brightening Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Wide Awake Brightening Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable coverage, from medium to full</li><li class='list-item list-item-pros'>Doesn't settle into lines</li><li class='list-item list-item-pros'>Brightens the eye area</li><li class='list-item list-item-pros'>Expansive range of shades and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Works best around the eyes as opposed to other areas of the skin</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wHwM6Fw2tCBmLm9aqwMTZV" name="IMG_6503" alt="The Jones Road Wide Awake Concealer in shade 3W" src="https://cdn.mos.cms.futurecdn.net/wHwM6Fw2tCBmLm9aqwMTZV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/makeup/jones-road-beauty-review">Jones Road</a> founder <a href="https://www.whowhatwear.com/beauty/skin/bobbi-brown-beauty-tips">Bobbi Brown</a> is one of the world's most renowned makeup artists and is known for her minimal approach to makeup. Rather than caking the skin in <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, she instead takes a <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no-makeup" makeup</a> approach to the skin. And that ethos is a thread that runs throughout all of her products and is very much apparent in this new concealer.</p><p>This pot concealer features a creamy texture that I instantly knew I'd like. It has a waxy quality, which means it really melts into the skin rather than sitting on top, especially if you're using the warmth of your fingers to apply it. It glides over fine lines and won't settle into them, as the texture flexes seamlessly with the movements around the eye area. I can see just how well this concealer was considered for the eye area.<br><br>It also boasts some great ingredients to aid the eye area. It includes a botanical complex of marshmallow root, rice bran and liquorice root, which help to brighten discolouration. Squalene and shea butter are there to hydrate the dry eye area, and vitamin E has antioxidant properties that shield the skin from the day-to-day environmental effects, such as pollution, that can accelerate signs of ageing around the eyes.</p><h3 class="article-body__section" id="section-the-coverage"><span>The Coverage</span></h3><p>As for the coverage, it's very adaptable. It applies with medium coverage, but is easily buildable if you want more coverage on dark circles. Even if you layer it up generously, there's no cakey look or feeling on the skin, which is a huge bonus. It has a brightening effect on the skin, and brightens the under-eye area even after the most sleep-deprived nights. I prefer to use my fingertips to tap the product into the skin, as it helps to melt the product seamlessly into the skin, but the <a href="https://www.jonesroadbeauty.com/products/the-detail-blending-brush">Detail Blending Brush</a> (£30) helps to buff the product in if you prefer using a <a href="https://www.whowhatwear.com/best-makeup-brushes-uk">makeup brush</a>. FYI: I used the shade 3W, a light shade with warm undertones, which worked well for my skin tone whilst adding a brightening effect.<br><br>For very dark circles, I'd recommend using it with the Jones Road <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-neutralizer?variant=46444792086678" target="_blank">Wide Awake Brightening Neutraliser</a> (£30) first to cancel out the darker tones, which means your concealer doesn't need to work as hard on top. And regardless of your skin type, I'd recommend applying an <a href="https://www.whowhatwear.com/best-eye-cream">eye cream</a> first, but particularly so if you have very dry skin or <a href="https://www.whowhatwear.com/beauty/skin/best-skincare-routine-for-50s">mature skin</a>.</p><h4 class="article-body__section" id="section-before"><span>Before</span></h4><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ze2SfZ4jjYSFkbGPYqhfKe" name="IMG_6504" alt="Eleanor without concealer under her eyes" src="https://cdn.mos.cms.futurecdn.net/ze2SfZ4jjYSFkbGPYqhfKe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h4 class="article-body__section" id="section-after"><span>After</span></h4><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="7cKWsNu2xxJzHtxSZeNSUe" name="IMG_6505" alt="Eleanor after applying the Jones Road Wide Awake Concealer under her eyes" src="https://cdn.mos.cms.futurecdn.net/7cKWsNu2xxJzHtxSZeNSUe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-my-verdict"><span>My Verdict</span></h3><p>If you're looking for a new under-eye concealer, then I can wholeheartedly recommend this one. Since I first tried it, I've reached for it every single day, and I can confidently say that it has a permanent spot in my makeup bag. It's actually up there as one of my favourite products from Jones Road. It offers great coverage and works seamlessly with the skin around the eye area. If you're wanting more of a generalist concealer to use all over the face, you might prefer a multi-purpose formula, but for the eye area specifically, this concealer is brilliant.</p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/makeup/jones-road-wide-awake-brightening-concealer</link>
                                                                            <description>
                            <![CDATA[ Dark circles don't stand a chance. ]]>
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                                                                        <pubDate>Sat, 17 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Makeup]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@eleanorvousden]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A selfie of beauty editor Eleanor Vousden]]></media:description>                                                            <media:text><![CDATA[A selfie of beauty editor Eleanor Vousden]]></media:text>
                                <media:title type="plain"><![CDATA[A selfie of beauty editor Eleanor Vousden]]></media:title>
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                                <p>If you ask me, <a href="https://www.whowhatwear.com/uk/best-under-eye-concealers">under-eye concealer</a> is probably the hardest <a href="https://www.whowhatwear.com/uk/best-concealers">concealer </a>to get right. Unlike other areas on the face, the eye area is up against a few challenges. The skin here is thinner, and our eyes are expressive, meaning that product can be prone to settling into fine lines more easily. And if, like me, you have <a href="https://www.whowhatwear.com/best-dark-circle-treatments">dark circles</a>, you'll know how tricky it can be to find a concealer that disguises them without looking heavy. So, when the new Jones Road <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-concealer">Wide Awake Brightening Concealer</a> (£32) landed on my desk, I had high expectations.</p><h2 id="jones-road-wide-awake-brightening-concealer-review">Jones Road Wide Awake Brightening Concealer Review</h2><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="GmRS7ezVEXzG4HBBzinnUV" name="IMG_6502" alt="The Jones Road Wide Awake Concealer and brush" src="https://cdn.mos.cms.futurecdn.net/GmRS7ezVEXzG4HBBzinnUV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure>        <div class="featured_product_block featured_block_standard" data-id="b27e7cb4-c7c9-11f1-bd20-ff0a50726a6f">            <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-concealer" data-model-name="Wide Awake Brightening Concealer" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/aAU4byxjAjWtw7b9kQk6MZ.jpg" alt="Wide Awake Brightening Concealer"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Jones Road</div>                                        <div class="featured__title">Wide Awake Brightening Concealer</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                <div class="pro-con"><div class="list-pros-wrapper"><h4 class="list-pros-label">Pros</h4><ul class="list-pros"><li class='list-item list-item-pros'>Buildable coverage, from medium to full</li><li class='list-item list-item-pros'>Doesn't settle into lines</li><li class='list-item list-item-pros'>Brightens the eye area</li><li class='list-item list-item-pros'>Expansive range of shades and undertones</li></ul></div><div class="list-cons-wrapper"><h4 class="list-cons-label">Cons</h4><ul class="list-cons"><li class='list-item list-item-cons'>Works best around the eyes as opposed to other areas of the skin</li></ul></div></div>            </div>        </div><h3 class="article-body__section" id="section-the-formula"><span>The Formula</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="wHwM6Fw2tCBmLm9aqwMTZV" name="IMG_6503" alt="The Jones Road Wide Awake Concealer in shade 3W" src="https://cdn.mos.cms.futurecdn.net/wHwM6Fw2tCBmLm9aqwMTZV-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><p><a href="https://www.whowhatwear.com/beauty/makeup/jones-road-beauty-review">Jones Road</a> founder <a href="https://www.whowhatwear.com/beauty/skin/bobbi-brown-beauty-tips">Bobbi Brown</a> is one of the world's most renowned makeup artists and is known for her minimal approach to makeup. Rather than caking the skin in <a href="https://www.whowhatwear.com/uk/best-foundations">foundation</a>, she instead takes a <a href="https://www.whowhatwear.com/beauty/makeup/best-no-makeup-makeup-products">"no-makeup" makeup</a> approach to the skin. And that ethos is a thread that runs throughout all of her products and is very much apparent in this new concealer.</p><p>This pot concealer features a creamy texture that I instantly knew I'd like. It has a waxy quality, which means it really melts into the skin rather than sitting on top, especially if you're using the warmth of your fingers to apply it. It glides over fine lines and won't settle into them, as the texture flexes seamlessly with the movements around the eye area. I can see just how well this concealer was considered for the eye area.<br><br>It also boasts some great ingredients to aid the eye area. It includes a botanical complex of marshmallow root, rice bran and liquorice root, which help to brighten discolouration. Squalene and shea butter are there to hydrate the dry eye area, and vitamin E has antioxidant properties that shield the skin from the day-to-day environmental effects, such as pollution, that can accelerate signs of ageing around the eyes.</p><h3 class="article-body__section" id="section-the-coverage"><span>The Coverage</span></h3><p>As for the coverage, it's very adaptable. It applies with medium coverage, but is easily buildable if you want more coverage on dark circles. Even if you layer it up generously, there's no cakey look or feeling on the skin, which is a huge bonus. It has a brightening effect on the skin, and brightens the under-eye area even after the most sleep-deprived nights. I prefer to use my fingertips to tap the product into the skin, as it helps to melt the product seamlessly into the skin, but the <a href="https://www.jonesroadbeauty.com/products/the-detail-blending-brush">Detail Blending Brush</a> (£30) helps to buff the product in if you prefer using a <a href="https://www.whowhatwear.com/best-makeup-brushes-uk">makeup brush</a>. FYI: I used the shade 3W, a light shade with warm undertones, which worked well for my skin tone whilst adding a brightening effect.<br><br>For very dark circles, I'd recommend using it with the Jones Road <a href="https://www.jonesroadbeauty.com/products/wide-awake-brightening-neutralizer?variant=46444792086678" target="_blank">Wide Awake Brightening Neutraliser</a> (£30) first to cancel out the darker tones, which means your concealer doesn't need to work as hard on top. And regardless of your skin type, I'd recommend applying an <a href="https://www.whowhatwear.com/best-eye-cream">eye cream</a> first, but particularly so if you have very dry skin or <a href="https://www.whowhatwear.com/beauty/skin/best-skincare-routine-for-50s">mature skin</a>.</p><h4 class="article-body__section" id="section-before"><span>Before</span></h4><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="ze2SfZ4jjYSFkbGPYqhfKe" name="IMG_6504" alt="Eleanor without concealer under her eyes" src="https://cdn.mos.cms.futurecdn.net/ze2SfZ4jjYSFkbGPYqhfKe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h4 class="article-body__section" id="section-after"><span>After</span></h4><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="7cKWsNu2xxJzHtxSZeNSUe" name="IMG_6505" alt="Eleanor after applying the Jones Road Wide Awake Concealer under her eyes" src="https://cdn.mos.cms.futurecdn.net/7cKWsNu2xxJzHtxSZeNSUe-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: @eleanorvousden for Who What Wear UK)</span></figcaption></figure><h3 class="article-body__section" id="section-my-verdict"><span>My Verdict</span></h3><p>If you're looking for a new under-eye concealer, then I can wholeheartedly recommend this one. Since I first tried it, I've reached for it every single day, and I can confidently say that it has a permanent spot in my makeup bag. It's actually up there as one of my favourite products from Jones Road. It offers great coverage and works seamlessly with the skin around the eye area. If you're wanting more of a generalist concealer to use all over the face, you might prefer a multi-purpose formula, but for the eye area specifically, this concealer is brilliant.</p><h4 class="article-body__section" id="section-why-trust-us"><span>Why Trust Us</span></h4><p>At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.</p><p>We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.</p>
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                                                            <title><![CDATA[ From Mod Crops to Blunt Bobs: 13 Hairstyles Experts Recommend for Square Face Shapes ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Hair can be tricky, even beyond cut and colour. There are so many factors that influence whether a style suits you, and face shape is one of the most important. With so many <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-trends-2026">autumn hair trend</a>s circulating right now, from <a href="https://www.whowhatwear.com/pixie-cut" target="_blank">pixie cuts</a> and <a href="https://www.whowhatwear.com/uk/layered-hair" target="_blank">long layers</a> to the <a href="https://www.whowhatwear.com/uk/shag-hairstyle" target="_blank">shag</a>, it's worth getting it right. A new cut or colour is an investment, after all, and no one wants to be stuck waiting for a less-than-flattering chop to grow out. </p><p>Of course, hair is deeply personal, and you should always go for the hairstyle you want, regardless of your face shape. But if you have a square face, knowing which cuts might work particularly well can be a helpful starting point. Ahead are my favourite haircuts for square faces, as recommended by London's top hairstylists.</p><h4 class="article-body__section" id="section-how-to-tell-if-you-have-a-square-face"><span>How to Tell If You Have a Square Face? </span></h4><p>"A square face typically has a strong, defined jawline with the forehead, cheekbones and jaw sitting at a similar width," explains <strong>celebrity hairdresser</strong> <a href="https://www.instagram.com/melissatimp/?hl=en" target="_blank"><strong>Melissa Timperley</strong></a>. "However, when I'm consulting with a client, I'm looking at so much more than their face shape. Do they have a high or low forehead? Large or small eyes? High, pronounced cheekbones? What’s their natural hairline like? A great haircut is about understanding the individual and all their features."</p><h4 class="article-body__section" id="section-what-hair-length-is-best-for-square-faces"><span>What Hair Length Is Best for Square Faces? </span></h4><p>While the hairstylists I speak to agree that there’s no one perfect length for a square face, and that the right cut depends on several factors, not least personal preference, <a href="https://www.instagram.com/philipp_haug/" target="_blank"><strong>Philipp Haug</strong></a><strong> of </strong><a href="https://www.hauglondon.com/" target="_blank"><strong>Haug London Haus</strong></a> explains that <a href="https://www.whowhatwear.com/uk/bob-hairstyles" target="_blank">bobs</a>, <a href="https://www.whowhatwear.com/uk/low-maintenance-medium-length-haircuts">mid-lengths</a> and <a href="https://www.whowhatwear.com/best-long-hairstyles">long hair</a> can all work beautifully here. “What counts is what happens around the face. Shapes that curve around, opening at the cheekbones and then elongating towards the jawline are incredibly flattering. Think face-framing layers and curtain bangs that graze the cheekbones, softening the angles while still embracing the structure.”</p><h2 class="article-body__section" id="section-13-best-hairstyles-for-square-faces"><span>13 Best Hairstyles for Square Faces</span></h2><h3 class="article-body__section" id="section-1-the-broken-bob"><span>1. The Broken Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="htEFgqRfjfGpdFjVQXngEA" name="@frannfyne broken bob" alt="@frannfyne broken bob" src="https://cdn.mos.cms.futurecdn.net/htEFgqRfjfGpdFjVQXngEA-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaLg4kZiChf/?img_index=1" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>Starting strong with a bob, specifically the "broken bob", which <a href="https://www.instagram.com/stephenbuller.hair/" target="_blank"><strong>Stephen Buller</strong></a><strong>, co-founder of </strong><a href="https://www.bullerandrice.com/" target="_blank"><strong>Buller and Rice,</strong></a><strong> </strong>explains is a jaw-to-shoulder-length bob with slightly shattered edges and lots of natural movement. "Keeping it a little longer around the front can frame a strong jawline beautifully, while the undone finish stops it feeling too boxy," adds the hairstylist.   </p><h3 class="article-body__section" id="section-2-curtain-bangs"><span>2. Curtain Bangs</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="fAcupEtFwFYzLWzxftWxe8" name="@alicezielasko" alt="@alicezielasko" src="https://cdn.mos.cms.futurecdn.net/fAcupEtFwFYzLWzxftWxe8-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DJR8pVQC8rC/?img_index=1" target="_blank">@alicezielasko</a>)</span></figcaption></figure><p>While <a href="https://www.whowhatwear.com/fringe-hairstyles">fringes</a> get a bad rep for being difficult, curtain bangs are incredibly versatile on all hair lengths and look great on square face shapes. "Parted through the centre and swept outwards, they graze the cheekbones before blending into the surrounding layers, creating softness around the face while embracing its natural structure," notes <strong>Haug. </strong>"They’re also a lovely way to update your look without committing to a dramatic change in length."</p><h3 class="article-body__section" id="section-3-textured-lob"><span>3. Textured Lob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="3eVU3ELVnvzHMAPtxvTywE" name="@aimeesong" alt="aimee song bob" src="https://cdn.mos.cms.futurecdn.net/3eVU3ELVnvzHMAPtxvTywE-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbaGZLen_zA/?img_index=1" target="_blank">@aimeesong</a>)</span></figcaption></figure><p>If you want to soften a strong jawline, <strong>Timperley </strong>explains that a <a href="https://www.whowhatwear.com/lob-hairstyles">long bob</a> that sits around the collarbone is a great option. "Because the length finishes below the jaw, it draws the eye further down. Adding soft movement creates a more relaxed shape around the face," she says. </p><h3 class="article-body__section" id="section-4-the-new-shag"><span>4. The New Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="Waj7geTGPFyb5WgukZj9ig" name="Alexa chung" alt="Alexa Chung" src="https://cdn.mos.cms.futurecdn.net/Waj7geTGPFyb5WgukZj9ig-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cm1gMwRIrk2/?hl=en&img_index=1" target="_blank" rel="nofollow">Alexa Chung</a>)</span></figcaption></figure><p>Per <strong>Buller</strong>, a softer, longer version of a shag will be huge for AW26: "It works particularly well on square faces because the layers create shape at different points around the face rather than concentrating everything at the jaw."</p><h3 class="article-body__section" id="section-5-90s-supermodel-layers"><span>5. '90s Supermodel Layers</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="LnEmcrXhaPQMXeaDDWPGr3" name="@hoskelsa" alt="Elsa Hosk" src="https://cdn.mos.cms.futurecdn.net/LnEmcrXhaPQMXeaDDWPGr3-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdzmbkoEonW/?hl=en&img_index=1" target="_blank">@hoskelsa</a>)</span></figcaption></figure><p>Think of this style as a less polished take on those voluminous '90s supermodel layers, sported by the likes of Cindy Crawford and Bridget Hall. "Keeping the length while introducing soft layers around the cheekbones and jaw opens up the face and gives the hair movement," advises <strong>Buller</strong>. "It’s a great option for someone who wants a change without sacrificing length."</p><h3 class="article-body__section" id="section-6-the-rounded-fringe"><span>6. The Rounded Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1170px;"><p class="vanilla-image-block" style="padding-top:133.25%;"><img id="W2mkaRQbxnNKqZ2YH2VURZ" name="@frannfyne fringe" alt="frannfyne" src="https://cdn.mos.cms.futurecdn.net/W2mkaRQbxnNKqZ2YH2VURZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1170" height="1559" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/frannfyne/?hl=en" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>A rounded fringe is a beautiful alternative to a strong, straight-across shape, <strong>Haug</strong> recommends<strong>. </strong>"Curving gently around the forehead and blending into the sides, it creates a softer frame that complements a defined jawline. The idea is to work with the natural structure of a square face, introducing movement and a little delicacy rather than adding another strong, horizontal line."</p><h3 class="article-body__section" id="section-7-graduated-bob"><span>7. Graduated Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="NP4sdUxxv6VmAss9meku79" name="@alexisforeman" alt="alexis foreman hair" src="https://cdn.mos.cms.futurecdn.net/NP4sdUxxv6VmAss9meku79-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Db_R7khjPWJ/?hl=en&img_index=1" target="_blank">@alexisforeman</a>)</span></figcaption></figure><p><strong>Timperley </strong>loves a graduated bob as it allows you to really control where the weight sits. Building graduation through the back creates shape and can soften the overall silhouette, she notes. It also keeps a little more length towards the front, which helps balance a stronger jawline.</p><h3 class="article-body__section" id="section-8-the-side-swept-fringe"><span>8. The Side-Swept Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="V5dUBzVkPcmXZRVtmwFYfV" name="@emanuellek_" alt="@emanuellek_ fringe" src="https://cdn.mos.cms.futurecdn.net/V5dUBzVkPcmXZRVtmwFYfV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaGDwdUDK6l/?hl=en&img_index=1" target="_blank">@emanuellek_</a>)</span></figcaption></figure><p>"A longer, sweeping fringe is an easy way to introduce softness to a square face without losing length," says <strong>Haug</strong>. "It works beautifully with everything from a bob to longer layers, offering a versatile way to refresh the face-framing shape while keeping the overall look fluid and natural."</p><h3 class="article-body__section" id="section-9-the-mod-crop"><span>9. The Mod Crop</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="YUPQnP2aoN7FQyiTHKyp8k" name="@aude_julie" alt="mod crop" src="https://cdn.mos.cms.futurecdn.net/YUPQnP2aoN7FQyiTHKyp8k-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXKcWjyCPo8/?img_index=1" target="_blank">@aude_julie</a>)</span></figcaption></figure><p>For somebody wanting something shorter and a little more directional, <strong>Buller </strong>loves a mod-inspired crop with texture around the ears and a strong little fringe. "It’s another trend I’ve predicted for AW26, and while it might not traditionally be recommended for square faces, I think that’s exactly why it works. It celebrates stronger features rather than trying to disguise them."</p><h3 class="article-body__section" id="section-10-the-70s-shag"><span>10. The '70s Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xJawPmR4cbFXzECBkP4rb6" name="@julesfi" alt="hair" src="https://cdn.mos.cms.futurecdn.net/xJawPmR4cbFXzECBkP4rb6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DKmKjTbsVRL/" target="_blank">@julesfi</a>)</span></figcaption></figure><p>If you're looking for a more relaxed, textured look for a square face shape, then the '70s-inspired shag is all about layers, movement and a little natural irregularity, advises <strong>Timperley. </strong>"A loose wave or natural bend brings the cut to life, creating that effortless, touchable texture that works so beautifully with a square face."</p><h3 class="article-body__section" id="section-11-the-tousled-pixie"><span>11. The Tousled Pixie</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="yAN3MbAGhwiuiFHZ7q9XSP" name="@alyssainthecity" alt="Hair tousled pixie" src="https://cdn.mos.cms.futurecdn.net/yAN3MbAGhwiuiFHZ7q9XSP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/alyssainthecity/" target="_blank">@alyssainthecity</a>)</span></figcaption></figure><p>People with square faces shouldn't shy away from dramatic cuts like the pixie; strong features should always take centre stage. But the tousled version of a pixie cut helps soften everything up considerably and makes it much more wearable, especially if you have textured hair. </p><h3 class="article-body__section" id="section-12-the-blunt-bob"><span>12. The Blunt Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="mM8y6eb8w6tAnschwyUJ2P" name="@caitlinmiyako" alt="Caitlin Miyako Bob" src="https://cdn.mos.cms.futurecdn.net/mM8y6eb8w6tAnschwyUJ2P-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYiuz8immdq/?img_index=1" target="_blank">@caitlinmiyako</a>)</span></figcaption></figure><p>"This might surprise people, but I absolutely love a strong, blunt bob on a square face," states <strong>Timperley</strong>. "Rather than trying to soften the jawline, it celebrates it. A beautifully executed precision bob can look incredibly modern and confident."</p><h3 class="article-body__section" id="section-13-the-soft-shag"><span>13. The Soft Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:108.33%;"><img id="mxSdT9RdjCZbxf8yy7Qmaa" name="653346921_18095904991993467_587466810938514536_n" alt="@jennaortega" src="https://cdn.mos.cms.futurecdn.net/mxSdT9RdjCZbxf8yy7Qmaa-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jennaortega/" target="_blank">@jennaortega</a>)</span></figcaption></figure><p>As we've established shags look great on square face shapes, but if you don't want to go for one of the more avant garde styles, then opt for the "soft shag", which gently introduces movement and texture with long layers that help break up stronger lines around the face. It's a great option for naturally wavy or curly hair too. </p><h4 class="article-body__section" id="section-how-to-style-different-textures-with-a-square-face"><span>How to Style Different Textures With a Square Face</span></h4><p>When it comes to different textures, <strong>Buller</strong> says that it's really important to work with your natural texture, rather than fighting it. "For straight hair, I’d introduce a little movement or a soft bend around the face so it doesn’t sit too rigidly against the jaw. With wavy hair, I’d encourage that natural movement, particularly through the cheekbones and ends." </p><p>He adds: "<a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">Curly</a> and coily hair can look incredible on square faces. I’d focus on creating a balanced shape with volume and layers. It’s about creating a shape that feels right for the individual."</p><h4 class="article-body__section" id="section-what-bob-is-best-for-a-square-face"><span>What Bob Is Best for a Square Face? </span></h4><p>"As someone who absolutely loves cutting bobs, I wouldn’t say there’s one particular bob that works best for a square face," states <strong>Timperley. </strong>"It’s all about where the length sits and how the weight is distributed. If someone wants to soften a strong jaw, I might suggest taking the length slightly longer. A bob that’s slightly shorter at the back and longer towards the front can work beautifully too, as the longer front sections help elongate the appearance of the face."</p><h3 class="article-body__section" id="section-what-fringe-is-best-for-a-square-face"><span>What Fringe Is Best for a Square Face? </span></h3><p><strong>Buller </strong>is a big fan of softer, slightly grown-out fringes on square faces.<em> "</em>Curtain fringes, wispy fringes and longer sweeping shapes all look brilliant because they introduce movement around the forehead and cheekbones. I also love a really strong, blunt fringe on someone with an angular face. Sometimes working with your features rather than trying to soften them creates a much more interesting look."</p><h4 class="article-body__section" id="section-the-best-styling-products-for-square-faces"><span>The Best Styling Products for Square Faces </span></h4>        <div class="featured_product_block featured_block_standard" data-id="8b289d4c-c95a-11f1-b20d-d730e49f4a6e">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/shapeset-hairspray-MUK200067145.html" data-model-name="Shapeset Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:75,l:0,cw:1114,ch:1114,q:80/sCE7kRbY8X2FgCByFv6eVH.png" alt="Olaplex, Olaplex Shapeset Hairspray 77ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">Shapeset Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This brush out hairspray is excellent at setting looks in place. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289dc4-c95a-11f1-82f6-931ac72ac4f9">            <a href="https://www.cultbeauty.co.uk/p/davines-volu-mist-250ml/17769357/?" data-model-name="Volu Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TydmEjDZa7DP3Sh9ooMbFC.png" alt="Davines Volu Mist 250ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Davines</div>                                        <div class="featured__title">Volu Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect lightweight volume boost for all bob styles.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289e32-c95a-11f1-ac88-bd239a6b2810">            <a href="https://www.lookfantastic.com/p/living-proof-perfect-hair-day-advanced-clean-dry-shampoo-frosted-fig/17904406/" data-model-name="Advanced Clean Dry Shampoo in Frosted Fig" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:201,l:0,cw:1500,ch:1500,q:80/msku7mqSttNPrMVcgGP4vH.webp" alt="Living Proof Advanced Clean Dry Shampoo - Limited Edition Frosted Fig"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Advanced Clean Dry Shampoo in Frosted Fig</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is one of the best <a href="https://www.whowhatwear.com/beauty/hair/best-dry-shampoo-mists">dry shampoos</a> ever, in a moreish new scent. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289e96-c95a-11f1-830f-c5c5d50222b7">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/molecular-repair-hair-oil-UK200039228.html" data-model-name="Molecular Repair Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rYDihdjRbtYmUh9g4ESUMj.jpg" alt="K18 Hair Molecular Repair Hair Oil 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">Molecular Repair Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/best-oils-for-hair-growth">hair oil</a> is excellent at smoothing flyaways and adding shine. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289efa-c95a-11f1-bffe-b3d5dee252c6">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/style-refresh-mist-UK200063079.html" data-model-name="Style Refresh Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9VuueP54Zw4HMDgcxAGfn.jpg" alt="Living Proof Style Refresh Mist 150ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Style Refresh Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next day hair, begone! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289f68-c95a-11f1-9a67-1d9b3536558a">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/air-dry-volumizing-wave-spray-UK200065002.html" data-model-name="Air Dry Volumizing Wave Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zNaaex4g8mXtWVdaeJscD7.jpg" alt="Jvn Hair Air Dry Volumizing Wave Spray 60ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>JVN Hair</div>                                        <div class="featured__title">Air Dry Volumizing Wave Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Bring out your natural texture with this curl and wave enhancer. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/hair/best-hairstyles-for-square-faces</link>
                                                                            <description>
                            <![CDATA[ Flattering cuts. ]]>
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                                                                        <pubDate>Sat, 17 Oct 2026 06:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Oct 2026 17:01:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Hair]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nessa Humayun ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/qBL9xURQxxVyinjQmj6BCG-320-70.png ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Nessa Humayun is a freelance beauty journalist and the former Beauty Editor of Marie Claire UK. With a decade of editorial experience across beauty, fashion and lifestyle, Nessa has written for publications including British Vogue, The Times, Cosmopolitan, Stylist, Dazed, The Independent and The London Standard.&lt;br&gt;&lt;br&gt;Obsessed with beauty since she was tall enough to raid her mum’s vanity, Nessa covers everything from product must-haves to long-form features exploring the forces shaping the beauty landscape. She is committed to unpacking what’s really worth it, separating science from hype, and figuring out which trends and treatments are actually worth your time (and money).&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@caitlinmiyako]]></media:credit>
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                            <![CDATA[
                            <article>
                                <p>Hair can be tricky, even beyond cut and colour. There are so many factors that influence whether a style suits you, and face shape is one of the most important. With so many <a href="https://www.whowhatwear.com/beauty/hair/autumn-hair-trends-2026">autumn hair trend</a>s circulating right now, from <a href="https://www.whowhatwear.com/pixie-cut" target="_blank">pixie cuts</a> and <a href="https://www.whowhatwear.com/uk/layered-hair" target="_blank">long layers</a> to the <a href="https://www.whowhatwear.com/uk/shag-hairstyle" target="_blank">shag</a>, it's worth getting it right. A new cut or colour is an investment, after all, and no one wants to be stuck waiting for a less-than-flattering chop to grow out. </p><p>Of course, hair is deeply personal, and you should always go for the hairstyle you want, regardless of your face shape. But if you have a square face, knowing which cuts might work particularly well can be a helpful starting point. Ahead are my favourite haircuts for square faces, as recommended by London's top hairstylists.</p><h4 class="article-body__section" id="section-how-to-tell-if-you-have-a-square-face"><span>How to Tell If You Have a Square Face? </span></h4><p>"A square face typically has a strong, defined jawline with the forehead, cheekbones and jaw sitting at a similar width," explains <strong>celebrity hairdresser</strong> <a href="https://www.instagram.com/melissatimp/?hl=en" target="_blank"><strong>Melissa Timperley</strong></a>. "However, when I'm consulting with a client, I'm looking at so much more than their face shape. Do they have a high or low forehead? Large or small eyes? High, pronounced cheekbones? What’s their natural hairline like? A great haircut is about understanding the individual and all their features."</p><h4 class="article-body__section" id="section-what-hair-length-is-best-for-square-faces"><span>What Hair Length Is Best for Square Faces? </span></h4><p>While the hairstylists I speak to agree that there’s no one perfect length for a square face, and that the right cut depends on several factors, not least personal preference, <a href="https://www.instagram.com/philipp_haug/" target="_blank"><strong>Philipp Haug</strong></a><strong> of </strong><a href="https://www.hauglondon.com/" target="_blank"><strong>Haug London Haus</strong></a> explains that <a href="https://www.whowhatwear.com/uk/bob-hairstyles" target="_blank">bobs</a>, <a href="https://www.whowhatwear.com/uk/low-maintenance-medium-length-haircuts">mid-lengths</a> and <a href="https://www.whowhatwear.com/best-long-hairstyles">long hair</a> can all work beautifully here. “What counts is what happens around the face. Shapes that curve around, opening at the cheekbones and then elongating towards the jawline are incredibly flattering. Think face-framing layers and curtain bangs that graze the cheekbones, softening the angles while still embracing the structure.”</p><h2 class="article-body__section" id="section-13-best-hairstyles-for-square-faces"><span>13 Best Hairstyles for Square Faces</span></h2><h3 class="article-body__section" id="section-1-the-broken-bob"><span>1. The Broken Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="htEFgqRfjfGpdFjVQXngEA" name="@frannfyne broken bob" alt="@frannfyne broken bob" src="https://cdn.mos.cms.futurecdn.net/htEFgqRfjfGpdFjVQXngEA-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaLg4kZiChf/?img_index=1" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>Starting strong with a bob, specifically the "broken bob", which <a href="https://www.instagram.com/stephenbuller.hair/" target="_blank"><strong>Stephen Buller</strong></a><strong>, co-founder of </strong><a href="https://www.bullerandrice.com/" target="_blank"><strong>Buller and Rice,</strong></a><strong> </strong>explains is a jaw-to-shoulder-length bob with slightly shattered edges and lots of natural movement. "Keeping it a little longer around the front can frame a strong jawline beautifully, while the undone finish stops it feeling too boxy," adds the hairstylist.   </p><h3 class="article-body__section" id="section-2-curtain-bangs"><span>2. Curtain Bangs</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="fAcupEtFwFYzLWzxftWxe8" name="@alicezielasko" alt="@alicezielasko" src="https://cdn.mos.cms.futurecdn.net/fAcupEtFwFYzLWzxftWxe8-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DJR8pVQC8rC/?img_index=1" target="_blank">@alicezielasko</a>)</span></figcaption></figure><p>While <a href="https://www.whowhatwear.com/fringe-hairstyles">fringes</a> get a bad rep for being difficult, curtain bangs are incredibly versatile on all hair lengths and look great on square face shapes. "Parted through the centre and swept outwards, they graze the cheekbones before blending into the surrounding layers, creating softness around the face while embracing its natural structure," notes <strong>Haug. </strong>"They’re also a lovely way to update your look without committing to a dramatic change in length."</p><h3 class="article-body__section" id="section-3-textured-lob"><span>3. Textured Lob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="3eVU3ELVnvzHMAPtxvTywE" name="@aimeesong" alt="aimee song bob" src="https://cdn.mos.cms.futurecdn.net/3eVU3ELVnvzHMAPtxvTywE-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DbaGZLen_zA/?img_index=1" target="_blank">@aimeesong</a>)</span></figcaption></figure><p>If you want to soften a strong jawline, <strong>Timperley </strong>explains that a <a href="https://www.whowhatwear.com/lob-hairstyles">long bob</a> that sits around the collarbone is a great option. "Because the length finishes below the jaw, it draws the eye further down. Adding soft movement creates a more relaxed shape around the face," she says. </p><h3 class="article-body__section" id="section-4-the-new-shag"><span>4. The New Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="Waj7geTGPFyb5WgukZj9ig" name="Alexa chung" alt="Alexa Chung" src="https://cdn.mos.cms.futurecdn.net/Waj7geTGPFyb5WgukZj9ig-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1350" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Cm1gMwRIrk2/?hl=en&img_index=1" target="_blank" rel="nofollow">Alexa Chung</a>)</span></figcaption></figure><p>Per <strong>Buller</strong>, a softer, longer version of a shag will be huge for AW26: "It works particularly well on square faces because the layers create shape at different points around the face rather than concentrating everything at the jaw."</p><h3 class="article-body__section" id="section-5-90s-supermodel-layers"><span>5. '90s Supermodel Layers</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="LnEmcrXhaPQMXeaDDWPGr3" name="@hoskelsa" alt="Elsa Hosk" src="https://cdn.mos.cms.futurecdn.net/LnEmcrXhaPQMXeaDDWPGr3-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DdzmbkoEonW/?hl=en&img_index=1" target="_blank">@hoskelsa</a>)</span></figcaption></figure><p>Think of this style as a less polished take on those voluminous '90s supermodel layers, sported by the likes of Cindy Crawford and Bridget Hall. "Keeping the length while introducing soft layers around the cheekbones and jaw opens up the face and gives the hair movement," advises <strong>Buller</strong>. "It’s a great option for someone who wants a change without sacrificing length."</p><h3 class="article-body__section" id="section-6-the-rounded-fringe"><span>6. The Rounded Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1170px;"><p class="vanilla-image-block" style="padding-top:133.25%;"><img id="W2mkaRQbxnNKqZ2YH2VURZ" name="@frannfyne fringe" alt="frannfyne" src="https://cdn.mos.cms.futurecdn.net/W2mkaRQbxnNKqZ2YH2VURZ-1920-80.jpg" mos="" align="middle" fullscreen="" width="1170" height="1559" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/frannfyne/?hl=en" target="_blank">@frannfyne</a>)</span></figcaption></figure><p>A rounded fringe is a beautiful alternative to a strong, straight-across shape, <strong>Haug</strong> recommends<strong>. </strong>"Curving gently around the forehead and blending into the sides, it creates a softer frame that complements a defined jawline. The idea is to work with the natural structure of a square face, introducing movement and a little delicacy rather than adding another strong, horizontal line."</p><h3 class="article-body__section" id="section-7-graduated-bob"><span>7. Graduated Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="NP4sdUxxv6VmAss9meku79" name="@alexisforeman" alt="alexis foreman hair" src="https://cdn.mos.cms.futurecdn.net/NP4sdUxxv6VmAss9meku79-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/Db_R7khjPWJ/?hl=en&img_index=1" target="_blank">@alexisforeman</a>)</span></figcaption></figure><p><strong>Timperley </strong>loves a graduated bob as it allows you to really control where the weight sits. Building graduation through the back creates shape and can soften the overall silhouette, she notes. It also keeps a little more length towards the front, which helps balance a stronger jawline.</p><h3 class="article-body__section" id="section-8-the-side-swept-fringe"><span>8. The Side-Swept Fringe</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="V5dUBzVkPcmXZRVtmwFYfV" name="@emanuellek_" alt="@emanuellek_ fringe" src="https://cdn.mos.cms.futurecdn.net/V5dUBzVkPcmXZRVtmwFYfV-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaGDwdUDK6l/?hl=en&img_index=1" target="_blank">@emanuellek_</a>)</span></figcaption></figure><p>"A longer, sweeping fringe is an easy way to introduce softness to a square face without losing length," says <strong>Haug</strong>. "It works beautifully with everything from a bob to longer layers, offering a versatile way to refresh the face-framing shape while keeping the overall look fluid and natural."</p><h3 class="article-body__section" id="section-9-the-mod-crop"><span>9. The Mod Crop</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="YUPQnP2aoN7FQyiTHKyp8k" name="@aude_julie" alt="mod crop" src="https://cdn.mos.cms.futurecdn.net/YUPQnP2aoN7FQyiTHKyp8k-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DXKcWjyCPo8/?img_index=1" target="_blank">@aude_julie</a>)</span></figcaption></figure><p>For somebody wanting something shorter and a little more directional, <strong>Buller </strong>loves a mod-inspired crop with texture around the ears and a strong little fringe. "It’s another trend I’ve predicted for AW26, and while it might not traditionally be recommended for square faces, I think that’s exactly why it works. It celebrates stronger features rather than trying to disguise them."</p><h3 class="article-body__section" id="section-10-the-70s-shag"><span>10. The '70s Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1200px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="xJawPmR4cbFXzECBkP4rb6" name="@julesfi" alt="hair" src="https://cdn.mos.cms.futurecdn.net/xJawPmR4cbFXzECBkP4rb6-1920-80.jpg" mos="" align="middle" fullscreen="" width="1200" height="1600" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DKmKjTbsVRL/" target="_blank">@julesfi</a>)</span></figcaption></figure><p>If you're looking for a more relaxed, textured look for a square face shape, then the '70s-inspired shag is all about layers, movement and a little natural irregularity, advises <strong>Timperley. </strong>"A loose wave or natural bend brings the cut to life, creating that effortless, touchable texture that works so beautifully with a square face."</p><h3 class="article-body__section" id="section-11-the-tousled-pixie"><span>11. The Tousled Pixie</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="yAN3MbAGhwiuiFHZ7q9XSP" name="@alyssainthecity" alt="Hair tousled pixie" src="https://cdn.mos.cms.futurecdn.net/yAN3MbAGhwiuiFHZ7q9XSP-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/alyssainthecity/" target="_blank">@alyssainthecity</a>)</span></figcaption></figure><p>People with square faces shouldn't shy away from dramatic cuts like the pixie; strong features should always take centre stage. But the tousled version of a pixie cut helps soften everything up considerably and makes it much more wearable, especially if you have textured hair. </p><h3 class="article-body__section" id="section-12-the-blunt-bob"><span>12. The Blunt Bob</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:111.11%;"><img id="mM8y6eb8w6tAnschwyUJ2P" name="@caitlinmiyako" alt="Caitlin Miyako Bob" src="https://cdn.mos.cms.futurecdn.net/mM8y6eb8w6tAnschwyUJ2P-1920-80.png" mos="" align="middle" fullscreen="" width="1080" height="1200" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DYiuz8immdq/?img_index=1" target="_blank">@caitlinmiyako</a>)</span></figcaption></figure><p>"This might surprise people, but I absolutely love a strong, blunt bob on a square face," states <strong>Timperley</strong>. "Rather than trying to soften the jawline, it celebrates it. A beautifully executed precision bob can look incredibly modern and confident."</p><h3 class="article-body__section" id="section-13-the-soft-shag"><span>13. The Soft Shag</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1440px;"><p class="vanilla-image-block" style="padding-top:108.33%;"><img id="mxSdT9RdjCZbxf8yy7Qmaa" name="653346921_18095904991993467_587466810938514536_n" alt="@jennaortega" src="https://cdn.mos.cms.futurecdn.net/mxSdT9RdjCZbxf8yy7Qmaa-1920-80.jpg" mos="" align="middle" fullscreen="" width="1440" height="1560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/jennaortega/" target="_blank">@jennaortega</a>)</span></figcaption></figure><p>As we've established shags look great on square face shapes, but if you don't want to go for one of the more avant garde styles, then opt for the "soft shag", which gently introduces movement and texture with long layers that help break up stronger lines around the face. It's a great option for naturally wavy or curly hair too. </p><h4 class="article-body__section" id="section-how-to-style-different-textures-with-a-square-face"><span>How to Style Different Textures With a Square Face</span></h4><p>When it comes to different textures, <strong>Buller</strong> says that it's really important to work with your natural texture, rather than fighting it. "For straight hair, I’d introduce a little movement or a soft bend around the face so it doesn’t sit too rigidly against the jaw. With wavy hair, I’d encourage that natural movement, particularly through the cheekbones and ends." </p><p>He adds: "<a href="https://www.whowhatwear.com/beauty/hair/curly-hairstyles">Curly</a> and coily hair can look incredible on square faces. I’d focus on creating a balanced shape with volume and layers. It’s about creating a shape that feels right for the individual."</p><h4 class="article-body__section" id="section-what-bob-is-best-for-a-square-face"><span>What Bob Is Best for a Square Face? </span></h4><p>"As someone who absolutely loves cutting bobs, I wouldn’t say there’s one particular bob that works best for a square face," states <strong>Timperley. </strong>"It’s all about where the length sits and how the weight is distributed. If someone wants to soften a strong jaw, I might suggest taking the length slightly longer. A bob that’s slightly shorter at the back and longer towards the front can work beautifully too, as the longer front sections help elongate the appearance of the face."</p><h3 class="article-body__section" id="section-what-fringe-is-best-for-a-square-face"><span>What Fringe Is Best for a Square Face? </span></h3><p><strong>Buller </strong>is a big fan of softer, slightly grown-out fringes on square faces.<em> "</em>Curtain fringes, wispy fringes and longer sweeping shapes all look brilliant because they introduce movement around the forehead and cheekbones. I also love a really strong, blunt fringe on someone with an angular face. Sometimes working with your features rather than trying to soften them creates a much more interesting look."</p><h4 class="article-body__section" id="section-the-best-styling-products-for-square-faces"><span>The Best Styling Products for Square Faces </span></h4>        <div class="featured_product_block featured_block_standard" data-id="8b289d4c-c95a-11f1-b20d-d730e49f4a6e">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/shapeset-hairspray-MUK200067145.html" data-model-name="Shapeset Hairspray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:75,l:0,cw:1114,ch:1114,q:80/sCE7kRbY8X2FgCByFv6eVH.png" alt="Olaplex, Olaplex Shapeset Hairspray 77ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Olaplex</div>                                        <div class="featured__title">Shapeset Hairspray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This brush out hairspray is excellent at setting looks in place. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289dc4-c95a-11f1-82f6-931ac72ac4f9">            <a href="https://www.cultbeauty.co.uk/p/davines-volu-mist-250ml/17769357/?" data-model-name="Volu Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/TydmEjDZa7DP3Sh9ooMbFC.png" alt="Davines Volu Mist 250ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Davines</div>                                        <div class="featured__title">Volu Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The perfect lightweight volume boost for all bob styles.</p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289e32-c95a-11f1-ac88-bd239a6b2810">            <a href="https://www.lookfantastic.com/p/living-proof-perfect-hair-day-advanced-clean-dry-shampoo-frosted-fig/17904406/" data-model-name="Advanced Clean Dry Shampoo in Frosted Fig" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:201,l:0,cw:1500,ch:1500,q:80/msku7mqSttNPrMVcgGP4vH.webp" alt="Living Proof Advanced Clean Dry Shampoo - Limited Edition Frosted Fig"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Advanced Clean Dry Shampoo in Frosted Fig</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This is one of the best <a href="https://www.whowhatwear.com/beauty/hair/best-dry-shampoo-mists">dry shampoos</a> ever, in a moreish new scent. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289e96-c95a-11f1-830f-c5c5d50222b7">            <a href="https://www.spacenk.com/uk/haircare/hair-treatment/hair-oils/molecular-repair-hair-oil-UK200039228.html" data-model-name="Molecular Repair Hair Oil" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/rYDihdjRbtYmUh9g4ESUMj.jpg" alt="K18 Hair Molecular Repair Hair Oil 30ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>K18</div>                                        <div class="featured__title">Molecular Repair Hair Oil</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>This <a href="https://www.whowhatwear.com/best-oils-for-hair-growth">hair oil</a> is excellent at smoothing flyaways and adding shine. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289efa-c95a-11f1-bffe-b3d5dee252c6">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/style-refresh-mist-UK200063079.html" data-model-name="Style Refresh Mist" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/9VuueP54Zw4HMDgcxAGfn.jpg" alt="Living Proof Style Refresh Mist 150ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Living Proof</div>                                        <div class="featured__title">Style Refresh Mist</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next day hair, begone! </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="8b289f68-c95a-11f1-9a67-1d9b3536558a">            <a href="https://www.spacenk.com/uk/haircare/hair-styling-products/hairspray/air-dry-volumizing-wave-spray-UK200065002.html" data-model-name="Air Dry Volumizing Wave Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zNaaex4g8mXtWVdaeJscD7.jpg" alt="Jvn Hair Air Dry Volumizing Wave Spray 60ml"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>JVN Hair</div>                                        <div class="featured__title">Air Dry Volumizing Wave Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Bring out your natural texture with this curl and wave enhancer. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Exclusive: Chanel's New Short Film Offers a Rare Look at the Making of the Iconic Chanel Nº5 Fragrance ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Chanel N°5 is one of if not <em>the</em> most iconic perfume in the world. Created by perfumer Ernest Beaux in 1921 at the behest of Gabrielle "Coco" Chanel, it was, and still is, the house's signature scent. Over a hundred years later, it's entranced celebrities and beauty editors alike. (It was even Marilyn Monroe's fragrance of choice. When asked what she wore to bed, the actress famously quipped, "Why, Chanel N°5, of course.") Today, <a href="https://www.whowhatwear.com/chanel-no-5">one bottle is sold every 30 seconds</a> thanks to an undeniably elegant blend of rose, jasmine, and aldehydes. </p><p>Chanel has offered Who What Wear exclusive access to a new short film, featuring house ambassador Margot Robbie and Chanel perfumer Olivier Polge. Timed to the jasmine harvest, the film offers a rare glimpse of the house's precious flower fields in Grasse, France—commonly referred to as the perfume capital of the world. Together, Robbie and Polge discuss the craftsmanship, creativity, and legacy of the iconic perfume. Notably, it reveals that up to 1000 jasmine flowers go into every 30-milliliter bottle of Chanel N°5. Ahead, get an exclusive look. </p><h2 class="article-body__section" id="section-watch-chanel-s-exclusive-short-film"><span>Watch Chanel's Exclusive Short Film</span></h2><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/qiuhXVtgf8JGd7wZfeDexg/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_1_30S_16x9_VO(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/qiuhXVtgf8JGd7wZfeDexg/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_1_30S_16x9_VO(1).mp4"></video></div><p>The Mul family, fifth-generation flower growers, help cultivate the flowers used in the production of Chanel N°5—the most important of which are rose and jasmine. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/dprDSENQqnCE2TaC2dNT9a/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_2_30S_16x9_VO(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/dprDSENQqnCE2TaC2dNT9a/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_2_30S_16x9_VO(1).mp4"></video></div><p>The only part of the jasmine plant that's used in the production of the perfume is the petals, and they must be handpicked, which is a painstaking process. Polge confirms that over 1000 flowers are used in a single 30-milliliter bottle of Chanel N°5.  </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/a8rjHoQAbMYo4qkmNJzNLh/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_3_26S_16x9_VO(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/a8rjHoQAbMYo4qkmNJzNLh/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_3_26S_16x9_VO(1).mp4"></video></div><p>"I think both a perfumer and an actress are doing a similar thing in different ways," Robbie says. "It's emotional storytelling. It's a little bit of an invisible personal signature. I find it really helpful to pick a fragrance for every character I play. I find scent to be very transportive." We wonder what character wore Chanel N°5…</p><h2 class="article-body__section" id="section-shop-chanel-n05"><span>Shop Chanel N°5</span></h2>        <div class="featured_product_block featured_block_standard" data-id="a1b2932e-c9af-11f1-bcb6-b54415b53dec">            <a href="https://www.chanel.com/us/fragrance/p/125530/n5-eau-de-parfum-spray/" data-model-name="N°5 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/av4XEM7yGoSC6whLwbwsEP.png" alt="Chanel, N°5 Eau de Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">N°5 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The legendary Chanel N°5 is an abstract-floral fragrance. Today's Eau de Parfum features sophisticated notes of rose, jasmine, aldehydes, and bourbon vanilla. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a1b2939c-c9af-11f1-9e5e-73eafd8c88dc">            <a href="https://www.chanel.com/us/fragrance/p/105670/n5-eau-de-toilette-spray/" data-model-name="N°5 Eau de Toilette Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zmFVLZ2YqgMdqhBhuyswyM.png" alt="Chanel, N°5 Eau de Toilette Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">N°5 Eau de Toilette Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The Eau de Toilette keeps the original's rose, jasmine, ylang-ylang, and aldehyde signature, adding smooth sandalwood and bright vetiver for a fresh twist.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6f4a68d2-c9b2-11f1-92af-f52a73442bdf">            <a href="https://www.chanel.com/us/fragrance/p/125118/n5-eau-de-parfum-purse-spray/" data-model-name="N°5 Eau de Parfum Purse Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hJFtLM65W8TEGZAdcYbNNR.png" alt="chanel, N°5 Eau de Parfum Purse Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>chanel</div>                                        <div class="featured__title">N°5 Eau de Parfum Purse Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The Chanel N°5 Purse Spray is a chic way to take the iconic perfume on the go.</p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/fragrance/chanel-no-5-short-film</link>
                                                                            <description>
                            <![CDATA[ One thousand flowers go into a single bottle. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 16 Oct 2026 22:44:45 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Oct 2026 19:53:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Fragrance]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kaitlyn McLintock ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/pW7dVwYVTXbhFna2FvH29R-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that&#039;s writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she&#039;s not writing, researching, or testing beauty products, she&#039;s working through an ever-growing book collection or swimming in the Great Lakes. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[Chanel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Margot Robbie for Chanel]]></media:description>                                                            <media:text><![CDATA[Margot Robbie for Chanel]]></media:text>
                                <media:title type="plain"><![CDATA[Margot Robbie for Chanel]]></media:title>
                                                    </media:content>
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                            <![CDATA[
                            <article>
                                <p>Chanel N°5 is one of if not <em>the</em> most iconic perfume in the world. Created by perfumer Ernest Beaux in 1921 at the behest of Gabrielle "Coco" Chanel, it was, and still is, the house's signature scent. Over a hundred years later, it's entranced celebrities and beauty editors alike. (It was even Marilyn Monroe's fragrance of choice. When asked what she wore to bed, the actress famously quipped, "Why, Chanel N°5, of course.") Today, <a href="https://www.whowhatwear.com/chanel-no-5">one bottle is sold every 30 seconds</a> thanks to an undeniably elegant blend of rose, jasmine, and aldehydes. </p><p>Chanel has offered Who What Wear exclusive access to a new short film, featuring house ambassador Margot Robbie and Chanel perfumer Olivier Polge. Timed to the jasmine harvest, the film offers a rare glimpse of the house's precious flower fields in Grasse, France—commonly referred to as the perfume capital of the world. Together, Robbie and Polge discuss the craftsmanship, creativity, and legacy of the iconic perfume. Notably, it reveals that up to 1000 jasmine flowers go into every 30-milliliter bottle of Chanel N°5. Ahead, get an exclusive look. </p><h2 class="article-body__section" id="section-watch-chanel-s-exclusive-short-film"><span>Watch Chanel's Exclusive Short Film</span></h2><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/qiuhXVtgf8JGd7wZfeDexg/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_1_30S_16x9_VO(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/qiuhXVtgf8JGd7wZfeDexg/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_1_30S_16x9_VO(1).mp4"></video></div><p>The Mul family, fifth-generation flower growers, help cultivate the flowers used in the production of Chanel N°5—the most important of which are rose and jasmine. </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/dprDSENQqnCE2TaC2dNT9a/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_2_30S_16x9_VO(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/dprDSENQqnCE2TaC2dNT9a/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_2_30S_16x9_VO(1).mp4"></video></div><p>The only part of the jasmine plant that's used in the production of the perfume is the petals, and they must be handpicked, which is a painstaking process. Polge confirms that over 1000 flowers are used in a single 30-milliliter bottle of Chanel N°5.  </p><div class="looped-video"><video class="lazyload-in-view lazyloading" data-src="https://cdn.mos.cms.futurecdn.net/a8rjHoQAbMYo4qkmNJzNLh/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_3_26S_16x9_VO(1).mp4" autoplay loop muted playsinline src="https://cdn.mos.cms.futurecdn.net/a8rjHoQAbMYo4qkmNJzNLh/N5_2026_MASTER_ADD_ITW_MRXOP_EPISODE_3_26S_16x9_VO(1).mp4"></video></div><p>"I think both a perfumer and an actress are doing a similar thing in different ways," Robbie says. "It's emotional storytelling. It's a little bit of an invisible personal signature. I find it really helpful to pick a fragrance for every character I play. I find scent to be very transportive." We wonder what character wore Chanel N°5…</p><h2 class="article-body__section" id="section-shop-chanel-n05"><span>Shop Chanel N°5</span></h2>        <div class="featured_product_block featured_block_standard" data-id="a1b2932e-c9af-11f1-bcb6-b54415b53dec">            <a href="https://www.chanel.com/us/fragrance/p/125530/n5-eau-de-parfum-spray/" data-model-name="N°5 Eau de Parfum" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/av4XEM7yGoSC6whLwbwsEP.png" alt="Chanel, N°5 Eau de Parfum"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">N°5 Eau de Parfum</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The legendary Chanel N°5 is an abstract-floral fragrance. Today's Eau de Parfum features sophisticated notes of rose, jasmine, aldehydes, and bourbon vanilla. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="a1b2939c-c9af-11f1-9e5e-73eafd8c88dc">            <a href="https://www.chanel.com/us/fragrance/p/105670/n5-eau-de-toilette-spray/" data-model-name="N°5 Eau de Toilette Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/zmFVLZ2YqgMdqhBhuyswyM.png" alt="Chanel, N°5 Eau de Toilette Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Chanel</div>                                        <div class="featured__title">N°5 Eau de Toilette Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The Eau de Toilette keeps the original's rose, jasmine, ylang-ylang, and aldehyde signature, adding smooth sandalwood and bright vetiver for a fresh twist.  </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6f4a68d2-c9b2-11f1-92af-f52a73442bdf">            <a href="https://www.chanel.com/us/fragrance/p/125118/n5-eau-de-parfum-purse-spray/" data-model-name="N°5 Eau de Parfum Purse Spray" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/hJFtLM65W8TEGZAdcYbNNR.png" alt="chanel, N°5 Eau de Parfum Purse Spray"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>chanel</div>                                        <div class="featured__title">N°5 Eau de Parfum Purse Spray</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>The Chanel N°5 Purse Spray is a chic way to take the iconic perfume on the go.</p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ Spotted in Kylie Jenner's Bathroom: The Korean Retinol Serum That's "Worth Every Penny," Per Shoppers ]]></title>
                                                                                                <dc:content><![CDATA[ <p>Long live the<a href="https://www.whowhatwear.com/tag/kylie-jenner" target="_blank"> Kylie Jenner</a> vlogs! The mogul and <a href="https://www.whowhatwear.com/fashion/cover-features/kylie-jenner-interview-2026" target="_blank"><u>WWW August cover star</u></a> is back in her vlogger era, serving us glimpses into her daily life—and skincare routine. Just recently <a href="https://www.instagram.com/reel/DekKbU7Porv/?hl=en" target="_blank"><u>on Instagram</u></a>, she posted a clip titled "GRWM for bed" and walked through her entire regimen from start to finish, which includes some very buzzy beauty staples: an iconic <a href="https://www.whowhatwear.com/cold-creams" target="_blank">cold cream</a>, an editor-beloved cleanser and moisturizer, and a viral <a href="https://www.whowhatwear.com/beauty/skin/best-korean-skincare-products" target="_blank">Korean</a> retinol serum. We'll dive into them all in just a moment, but the retinol bears mentioning up top. See, it's not just any OTC formula. It's actually a <a href="https://www.ulta.com/p/vita-a-retinal-01-shot-booster-treatment-pimprod2056283?sku=2650371" target="_blank">retinol "booster"</a> with 0.1% retinal, peptides, niacinamide, panthenol, and <a href="https://www.whowhatwear.com/beauty/skin/how-to-use-spicule-skincare" target="_blank">spicules</a> that create microchannels in the skin for better absorption—and thus faster results. </p><p>In fact, a majority of reviewers online have pointed out the quick timeline, with one sharing they've seen results after just a week. "Even my hubby noticed," they write, adding that the serum is "worth every penny." Scroll ahead to shop the serum in question, plus Jenner's other nighttime skincare staples. </p><h2 class="article-body__section" id="section-shop-kylie-jenner-s-full-nighttime-skincare-routine"><span>Shop Kylie Jenner's Full Nighttime Skincare Routine</span></h2>        <div class="featured_product_block featured_block_standard" data-id="25c86880-c9a8-11f1-9ca6-65536adbb2e2">            <a href="https://www.target.com/p/pond-39-s-cold-cream-makeup-remover-deep-cleanser-9-5oz/-/A-15104222#lnk=sametab" data-model-name="Cold Cream Makeup Remover Deep Cleanser " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MddhfzEXRi6iuuXRhFmmD6.webp" alt="Pond's Cold Cream Makeup Remover Deep Cleanser - 9.5oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>POND'S</div>                                        <div class="featured__title">Cold Cream Makeup Remover Deep Cleanser </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Let's start at the beginning, shall we? "I'm back on the Pond's," Jenner says of the classic cold cream cleanser, which efficiently removes heavy makeup without stripping the skin of moisture. Originally launched in 1905, the Pond's water-in-oil emulsion was a longtime staple for beauty icons like Marilyn Monroe and Jackie Onassis—and now Jenner. It's versatile, noncomedogenic, and tagged at just $9. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c868ee-c9a8-11f1-b919-d5df8f9da6d3">            <a href="https://www.sephora.com/product/clean-clean-gentle-gel-foaming-cleanser-P514513" data-model-name="Clean Clean Gentle Gel Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eDurHxjjsDTaDfQQQaweSk.jpg" alt="Clean Clean Gentle Gel Foaming Cleanser"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SOFIE PAVITT FACE</div>                                        <div class="featured__title">Clean Clean Gentle Gel Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>After washing off the Pond's, Jenner double cleanses using <a href="https://www.whowhatwear.com/beauty/skin/aesthetician-skincare-treatment-plan" target="_blank">Sofie Pavitt's</a> water-based formula. Despite its gel consistency (which often leaves dry skin begging for moisture), it never makes the skin feel tight or uncomfortable post-wash. It also has a rather simple ingredient list—no harsher acids, just calming allantoin, panthenol, and glycerin—which means you can use it every day and night without worrying about combining too many actives. It's also my personal routine staple, and you'd be hard-pressed to find a beauty editor who doesn't sing its praises. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c86948-c9a8-11f1-b53e-d533d17d0ce1">            <a href="https://www.ulta.com/p/vita-a-retinal-01-shot-booster-treatment-pimprod2056283?sku=2650371" data-model-name="The Vita-A Retinal 0.1% Shot Booster Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VpvYDS4fUVFxrBR2Pdo4Wk.png" alt="The Vita-A Retinal 0.1% Shot Booster Treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>celimax</div>                                        <div class="featured__title">The Vita-A Retinal 0.1% Shot Booster Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here's the aforementioned retinol! Celimax's Vita-A Retinal 0.1% Shot Booster Treatment is lauded for smoothing fine lines without wreaking havoc on the skin barrier (thanks to soothing players like niacinamide and panethol). Jenner taps it underneath her eyes, as that's where she's seen "little fine lines" starting to crop up. "Honestly, I have seen a difference," she says. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c869ac-c9a8-11f1-b5b4-8fd9d73b08d0">            <a href="https://www.sephora.com/product/dieux-air-angel-collagen-peptide-hydrating-gel-cream-P510269?skuId=291659" data-model-name="Air Angel Peptide Plumping Gel Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wFXTFzszBwMxweLrxMyLyj.jpg" alt="Air Angel Peptide Plumping Gel Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dieux</div>                                        <div class="featured__title">Air Angel Peptide Plumping Gel Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next, Jenner massages in another editor-favorite: Dieux's Air Angel Peptide Plumping Gel Cream. If you have <a href="https://www.whowhatwear.com/best-moisturizers-for-combination-skin" target="_blank">combination skin</a> (dry on the forehead and cheeks, oily everywhere else), you need to give the silky gel-cream a try. It's one of the only lightweight moisturizers that actually supplies deep hydration without a lingering greasy film. I love it during the daytime, but as Jenner demonstrates, it's moisturizing enough to also apply as a night cream. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c86a10-c9a8-11f1-a9bc-69a152b09541">            <a href="https://mbrstore.com/products/cell-power-hand-treatment/" data-model-name="Cell-Power Hand Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Hkwbh6r8BSj9mvRPbjHGaD.webp" alt="MBR, Cell-Power Hand Treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MBR</div>                                        <div class="featured__title">Cell-Power Hand Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Surprisingly, the most expensive product in Jenner's routine is not for her face but for her hands. "I've been trying to take better care of my hands," she declares before massaging in this smoothing, brightening hand treatment. It's also sold on celebrity facialists' websites (<a href="https://aidabicaj.com/products/cell-power-hand-treatment?" target="_blank"><u>Aida Bicaj</u></a> and <a href="https://www.joannaczech.com/products/cell-power-hand-treatment?variant=46084646600" target="_blank"><u>Joanna Czech</u></a>, to name a couple), so know that with the steep price tag comes some high-profile endorsements. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c86a6a-c9a8-11f1-89ec-6394030d13c4">            <a href="https://www.ulta.com/p/cloud-balm-pimprod2058958?sku=2655093" data-model-name="Cloud Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FWx7eNrXFUo7ARuA6FDLTk.png" alt="Cloud Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Cloud Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Last but not least, Jenner finishes off her routine with her clear Cloud Balm, a nourishing, shea butter-based formula housed in a no-fuss, chubby stick. "It melts into your lips and is just perfect," Jenner says of the solid formula. It's different from her <a href="https://www.ulta.com/p/lip-butter-pimprod2043606?sku=2620529" target="_blank"><u>Lip Butter</u></a>, which has more of a glossy, balmy sheen, and it's fabulous to keep at your bedside. </p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/skin/kylie-jenner-nighttime-skincare-routine</link>
                                                                            <description>
                            <![CDATA[ Influenced. ]]>
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                                                                        <pubDate>Fri, 16 Oct 2026 21:38:24 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2026 20:02:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Skin]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jamie Chevron ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/p4kQAZrJpwXojpJAp6UmVS-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Chevron loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn. &lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@kyliejenner]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Selfie of Kylie Jenner wearing a sheet mask and green headphones]]></media:description>                                                            <media:text><![CDATA[Selfie of Kylie Jenner wearing a sheet mask and green headphones]]></media:text>
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                            <![CDATA[
                            <article>
                                <p>Long live the<a href="https://www.whowhatwear.com/tag/kylie-jenner" target="_blank"> Kylie Jenner</a> vlogs! The mogul and <a href="https://www.whowhatwear.com/fashion/cover-features/kylie-jenner-interview-2026" target="_blank"><u>WWW August cover star</u></a> is back in her vlogger era, serving us glimpses into her daily life—and skincare routine. Just recently <a href="https://www.instagram.com/reel/DekKbU7Porv/?hl=en" target="_blank"><u>on Instagram</u></a>, she posted a clip titled "GRWM for bed" and walked through her entire regimen from start to finish, which includes some very buzzy beauty staples: an iconic <a href="https://www.whowhatwear.com/cold-creams" target="_blank">cold cream</a>, an editor-beloved cleanser and moisturizer, and a viral <a href="https://www.whowhatwear.com/beauty/skin/best-korean-skincare-products" target="_blank">Korean</a> retinol serum. We'll dive into them all in just a moment, but the retinol bears mentioning up top. See, it's not just any OTC formula. It's actually a <a href="https://www.ulta.com/p/vita-a-retinal-01-shot-booster-treatment-pimprod2056283?sku=2650371" target="_blank">retinol "booster"</a> with 0.1% retinal, peptides, niacinamide, panthenol, and <a href="https://www.whowhatwear.com/beauty/skin/how-to-use-spicule-skincare" target="_blank">spicules</a> that create microchannels in the skin for better absorption—and thus faster results. </p><p>In fact, a majority of reviewers online have pointed out the quick timeline, with one sharing they've seen results after just a week. "Even my hubby noticed," they write, adding that the serum is "worth every penny." Scroll ahead to shop the serum in question, plus Jenner's other nighttime skincare staples. </p><h2 class="article-body__section" id="section-shop-kylie-jenner-s-full-nighttime-skincare-routine"><span>Shop Kylie Jenner's Full Nighttime Skincare Routine</span></h2>        <div class="featured_product_block featured_block_standard" data-id="25c86880-c9a8-11f1-9ca6-65536adbb2e2">            <a href="https://www.target.com/p/pond-39-s-cold-cream-makeup-remover-deep-cleanser-9-5oz/-/A-15104222#lnk=sametab" data-model-name="Cold Cream Makeup Remover Deep Cleanser " data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/MddhfzEXRi6iuuXRhFmmD6.webp" alt="Pond's Cold Cream Makeup Remover Deep Cleanser - 9.5oz"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>POND'S</div>                                        <div class="featured__title">Cold Cream Makeup Remover Deep Cleanser </div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Let's start at the beginning, shall we? "I'm back on the Pond's," Jenner says of the classic cold cream cleanser, which efficiently removes heavy makeup without stripping the skin of moisture. Originally launched in 1905, the Pond's water-in-oil emulsion was a longtime staple for beauty icons like Marilyn Monroe and Jackie Onassis—and now Jenner. It's versatile, noncomedogenic, and tagged at just $9. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c868ee-c9a8-11f1-b919-d5df8f9da6d3">            <a href="https://www.sephora.com/product/clean-clean-gentle-gel-foaming-cleanser-P514513" data-model-name="Clean Clean Gentle Gel Foaming Cleanser" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/eDurHxjjsDTaDfQQQaweSk.jpg" alt="Clean Clean Gentle Gel Foaming Cleanser"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>SOFIE PAVITT FACE</div>                                        <div class="featured__title">Clean Clean Gentle Gel Foaming Cleanser</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>After washing off the Pond's, Jenner double cleanses using <a href="https://www.whowhatwear.com/beauty/skin/aesthetician-skincare-treatment-plan" target="_blank">Sofie Pavitt's</a> water-based formula. Despite its gel consistency (which often leaves dry skin begging for moisture), it never makes the skin feel tight or uncomfortable post-wash. It also has a rather simple ingredient list—no harsher acids, just calming allantoin, panthenol, and glycerin—which means you can use it every day and night without worrying about combining too many actives. It's also my personal routine staple, and you'd be hard-pressed to find a beauty editor who doesn't sing its praises. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c86948-c9a8-11f1-b53e-d533d17d0ce1">            <a href="https://www.ulta.com/p/vita-a-retinal-01-shot-booster-treatment-pimprod2056283?sku=2650371" data-model-name="The Vita-A Retinal 0.1% Shot Booster Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/VpvYDS4fUVFxrBR2Pdo4Wk.png" alt="The Vita-A Retinal 0.1% Shot Booster Treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>celimax</div>                                        <div class="featured__title">The Vita-A Retinal 0.1% Shot Booster Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Here's the aforementioned retinol! Celimax's Vita-A Retinal 0.1% Shot Booster Treatment is lauded for smoothing fine lines without wreaking havoc on the skin barrier (thanks to soothing players like niacinamide and panethol). Jenner taps it underneath her eyes, as that's where she's seen "little fine lines" starting to crop up. "Honestly, I have seen a difference," she says. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c869ac-c9a8-11f1-b5b4-8fd9d73b08d0">            <a href="https://www.sephora.com/product/dieux-air-angel-collagen-peptide-hydrating-gel-cream-P510269?skuId=291659" data-model-name="Air Angel Peptide Plumping Gel Cream" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/wFXTFzszBwMxweLrxMyLyj.jpg" alt="Air Angel Peptide Plumping Gel Cream"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Dieux</div>                                        <div class="featured__title">Air Angel Peptide Plumping Gel Cream</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Next, Jenner massages in another editor-favorite: Dieux's Air Angel Peptide Plumping Gel Cream. If you have <a href="https://www.whowhatwear.com/best-moisturizers-for-combination-skin" target="_blank">combination skin</a> (dry on the forehead and cheeks, oily everywhere else), you need to give the silky gel-cream a try. It's one of the only lightweight moisturizers that actually supplies deep hydration without a lingering greasy film. I love it during the daytime, but as Jenner demonstrates, it's moisturizing enough to also apply as a night cream. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c86a10-c9a8-11f1-a9bc-69a152b09541">            <a href="https://mbrstore.com/products/cell-power-hand-treatment/" data-model-name="Cell-Power Hand Treatment" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/Hkwbh6r8BSj9mvRPbjHGaD.webp" alt="MBR, Cell-Power Hand Treatment"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>MBR</div>                                        <div class="featured__title">Cell-Power Hand Treatment</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Surprisingly, the most expensive product in Jenner's routine is not for her face but for her hands. "I've been trying to take better care of my hands," she declares before massaging in this smoothing, brightening hand treatment. It's also sold on celebrity facialists' websites (<a href="https://aidabicaj.com/products/cell-power-hand-treatment?" target="_blank"><u>Aida Bicaj</u></a> and <a href="https://www.joannaczech.com/products/cell-power-hand-treatment?variant=46084646600" target="_blank"><u>Joanna Czech</u></a>, to name a couple), so know that with the steep price tag comes some high-profile endorsements. </p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="25c86a6a-c9a8-11f1-89ec-6394030d13c4">            <a href="https://www.ulta.com/p/cloud-balm-pimprod2058958?sku=2655093" data-model-name="Cloud Balm" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/FWx7eNrXFUo7ARuA6FDLTk.png" alt="Cloud Balm"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Kylie Cosmetics</div>                                        <div class="featured__title">Cloud Balm</div>                                    </div>                <div class="subtitle__description">                                                            <p><p>Last but not least, Jenner finishes off her routine with her clear Cloud Balm, a nourishing, shea butter-based formula housed in a no-fuss, chubby stick. "It melts into your lips and is just perfect," Jenner says of the solid formula. It's different from her <a href="https://www.ulta.com/p/lip-butter-pimprod2043606?sku=2620529" target="_blank"><u>Lip Butter</u></a>, which has more of a glossy, balmy sheen, and it's fabulous to keep at your bedside. </p></p>                </div>                            </div>        </div>
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                                                            <title><![CDATA[ If You're Bored of French Tips, Then Colour-Block French Manicures Ought to Be on Your Radar for Autumn ]]></title>
                                                                                                <dc:content><![CDATA[ <p>A classic <a href="https://www.whowhatwear.com/uk/french-manicure-ideas">French manicure</a> remains timeless year-round, but I love a seasonal twist on a classic <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">nail trend</a>. And as we head into autumn, I'm seeing a far more colourful spin on the neutral French mani for the dreary, cooler months.</p><p>Colour-block French manicures have been emerging over the summer in <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">bright colourways</a>, but now I've begun to spot contrasting French tips in suitably autumnal combinations. Think burgundy with a baby blue tip, or mocha brown punctuated with a sliver of chartreuse. If Mark Rothko did manicures, then this is exactly how I'd envision them.</p><h3 class="article-body__section" id="section-colour-block-french-manicure-ideas"><span>Colour-Block French-Manicure Ideas</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="AJeCrFJu7sEcrWd5dNocF5" name="matejanova copy" alt="@matejanova wearing a yellow, blue and burgundy manicure with contrasting colours on each nail" src="https://cdn.mos.cms.futurecdn.net/AJeCrFJu7sEcrWd5dNocF5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DefN_VciOco/?img_index=2" target="_blank">@matejanova</a>)</span></figcaption></figure><p>The options are endless with this contrasting trend. Opt for two clashing colours, or go with a whole palette of colour-blocking with different shade combinations on each nail. I adore this trio of burgundy, baby blue and yellow.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1162px;"><p class="vanilla-image-block" style="padding-top:177.28%;"><img id="CNjKGAwWYRronM6mgKhhz4" name="@imarninails" alt="A cat eye manicure with contrasting colour blocking French tips" src="https://cdn.mos.cms.futurecdn.net/CNjKGAwWYRronM6mgKhhz4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1162" height="2060" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaP3_txsuAc/" target="_blank">@imarninails</a>)</span></figcaption></figure><p>This trend is perfect to pair with other <a href="https://www.whowhatwear.com/nail-art-ideas">nail art</a> too, such as this stunning cat-eye finish and nail gems. I especially love the two-tone contrast of two similar shades.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:640px;"><p class="vanilla-image-block" style="padding-top:177.50%;"><img id="LiVuzTuHwowdJ2buc8bpw4" name="@betina_goldstein" alt="A dark red manicure with contrast light blue French tips" src="https://cdn.mos.cms.futurecdn.net/LiVuzTuHwowdJ2buc8bpw4-1920-80.jpg" mos="" align="middle" fullscreen="" width="640" height="1136" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOW92RfElIw/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>I'll be trying this deep merlot and baby blue combo, which I can't get enough of and looks particularly good on <a href="https://www.whowhatwear.com/uk/beauty/nails/classy-short-nail-ideas">short nails.</a></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:640px;"><p class="vanilla-image-block" style="padding-top:177.50%;"><img id="UYH2E2FDhHsJuHpeefQXu4" name="@betina_goldstein copy" alt="@betina_goldstein with a mismatched colourful French manicure" src="https://cdn.mos.cms.futurecdn.net/UYH2E2FDhHsJuHpeefQXu4-1920-80.jpg" mos="" align="middle" fullscreen="" width="640" height="1136" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DKK0ryghLV2/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>If you're in the mood for brights, then you'll want to save this contrasting French manicure, which also features a reverse French tip at the base of the nail for even more colour-blocking possibilities. </p><h2 id="shop-colour-pairings">Shop Colour Pairings:</h2><h2 id="dark-red-baby-blue">Dark Red + Baby Blue</h2>        <div class="featured_product_block featured_block_standard" data-id="e07d681e-c940-11f1-a565-5175ec87f9bc">            <a href="https://www.harrods.com/en-gb/p/chanel-le-vernis-longwear-nail-colour-000000000007399465" data-model-name="Le Vernis Longwear Nail Colour in Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:100,l:0,cw:2251,ch:2251,q:80/evPgQf7s3zztoubAGXucvV.jpg" alt="Chanel Le Vernis Longwear Nail Colour"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis Longwear Nail Colour in Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e07d688c-c940-11f1-bff1-7f90c62262d3">            <a href="https://www.lookfantastic.com/p/essie-nail-polish-374-salt-water-happy-13.5ml/12436074/" data-model-name="Nail Polish in In Stitches" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/DRtzcDt3yb9PRzMXWfWGbh.jpg" alt="Essie Nail Polish 24 in Stitches"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie </div>                                        <div class="featured__title">Nail Polish in In Stitches</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="chartreuse-mocha">Chartreuse + Mocha </h2>        <div class="featured_product_block featured_block_standard" data-id="e07d6904-c940-11f1-978f-71d40fe0384f">            <a href="https://uk.manucurist.com/products/lime-green" data-model-name="Nail Polish in Lime" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pgaFmQeS4bXJcmx8B8Z4vS.jpg" alt="Lime"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Lime</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="53d2806a-c941-11f1-8058-7f8f11a402bb">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Nail Polish in Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nq5XfZHXYeenHJAzc9sjaE.jpg" alt="Mocha"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="vanilla-cream-dusty-blue">Vanilla Cream + Dusty Blue</h2>        <div class="featured_product_block featured_block_standard" data-id="6c2fd9d6-c942-11f1-8686-9d401ff01f9b">            <a href="https://www2.hm.com/en_gb/productpage.1323403003.html" data-model-name="Nail Polish in Whiteout" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1706,ch:1706,q:80/npU56SyBFNC8BbjsnhUDCT.jpg" alt="H&M, Nail Polish in Whiteout"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&M</div>                                        <div class="featured__title">Nail Polish in Whiteout</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6c2fda4e-c942-11f1-a365-b14bfdff009f">            <a href="https://www.spacenk.com/uk/makeup/nails/nail-polish/mistral-breeze-UK200049252.html" data-model-name="Nailberry Mistral Breeze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EEEkpjEeL2BdQSjXocs9Pj.jpg" alt="Nailberry Mistral Breeze"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nailberry</div>                                        <div class="featured__title">Nailberry Mistral Breeze</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div> ]]></dc:content>
                                                                                                                                            <link>https://www.whowhatwear.com/beauty/nails/colour-blocking-french-manicure</link>
                                                                            <description>
                            <![CDATA[ Pick 'n' mix. ]]>
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                                                                        <pubDate>Fri, 16 Oct 2026 11:03:25 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Oct 2026 13:37:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Nails]]></category>
                                                    <category><![CDATA[Beauty]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Vousden ]]></dc:creator>                                                                                    <dc:source><![CDATA[ https://cdn.mos.cms.futurecdn.net/gAzaoYGTZ8hRaDZiKgz6L6-320-70.jpg ]]></dc:source>
                                                                <dc:description><![CDATA[ &lt;p&gt;&lt;a href=&quot;https://www.eleanorvousden.com/&quot;&gt;&lt;u&gt;Eleanor Vousden &lt;/u&gt;&lt;/a&gt;is the beauty editor for &lt;a href=&quot;https://www.whowhatwear.co.uk/author/eleanor-vousden&quot;&gt;&lt;u&gt;Who What Wear UK&lt;/u&gt;&lt;/a&gt;. She was previously deputy editor at &lt;a href=&quot;https://hji.co.uk/author/eleanor&quot;&gt;&lt;u&gt;Hairdressers Journal&lt;/u&gt;&lt;/a&gt;, health writer at &lt;a href=&quot;https://www.womanandhome.com/author/eleanor-vousden/&quot;&gt;&lt;u&gt;Woman &amp;amp; Home&lt;/u&gt;&lt;/a&gt; and junior beauty editor at beauty website &lt;a href=&quot;https://www.eleanorvousden.com/powder&quot;&gt;&lt;u&gt;Powder. &lt;/u&gt;&lt;/a&gt; She has also contributed to &lt;a href=&quot;https://www.wallpaper.com/author/eleanor-vousden&quot;&gt;&lt;u&gt;Wallpaper &lt;/u&gt;&lt;/a&gt; and &lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Elle &lt;/u&gt;&lt;/a&gt;&lt;a href=&quot;https://www.elle.com/uk/fashion/news/a24456/watch-elle-collections-x-central-st-martins-video/&quot;&gt;&lt;u&gt;Collections &lt;/u&gt;&lt;/a&gt; with written and styling work.&lt;br&gt;&lt;br&gt;Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the &lt;a href=&quot;https://www.bsme.com/talent-awards-judge-comments&quot;&gt;&lt;u&gt;BSME Talent Awards &lt;/u&gt;&lt;/a&gt;for her work on Powder and also contributed to the title winning Website of the Year at the &lt;a href=&quot;https://www.inpublishing.co.uk/articles/ppa-digital-awards-2016-the-winners-3808&quot;&gt;&lt;u&gt;PPA Awards&lt;/u&gt;&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. &lt;br&gt;&lt;br&gt;She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.&lt;/p&gt; ]]></dc:description>
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                                                            <media:credit><![CDATA[@matejanova]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[@matejanova reading a book wearing a contrasting french manicure]]></media:description>                                                            <media:text><![CDATA[@matejanova reading a book wearing a contrasting french manicure]]></media:text>
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                            <article>
                                <p>A classic <a href="https://www.whowhatwear.com/uk/french-manicure-ideas">French manicure</a> remains timeless year-round, but I love a seasonal twist on a classic <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">nail trend</a>. And as we head into autumn, I'm seeing a far more colourful spin on the neutral French mani for the dreary, cooler months.</p><p>Colour-block French manicures have been emerging over the summer in <a href="https://www.whowhatwear.com/beauty/nails/autumn-nail-trends-2026">bright colourways</a>, but now I've begun to spot contrasting French tips in suitably autumnal combinations. Think burgundy with a baby blue tip, or mocha brown punctuated with a sliver of chartreuse. If Mark Rothko did manicures, then this is exactly how I'd envision them.</p><h3 class="article-body__section" id="section-colour-block-french-manicure-ideas"><span>Colour-Block French-Manicure Ideas</span></h3><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:133.33%;"><img id="AJeCrFJu7sEcrWd5dNocF5" name="matejanova copy" alt="@matejanova wearing a yellow, blue and burgundy manicure with contrasting colours on each nail" src="https://cdn.mos.cms.futurecdn.net/AJeCrFJu7sEcrWd5dNocF5-1920-80.jpg" mos="" align="middle" fullscreen="" width="1920" height="2560" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DefN_VciOco/?img_index=2" target="_blank">@matejanova</a>)</span></figcaption></figure><p>The options are endless with this contrasting trend. Opt for two clashing colours, or go with a whole palette of colour-blocking with different shade combinations on each nail. I adore this trio of burgundy, baby blue and yellow.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1162px;"><p class="vanilla-image-block" style="padding-top:177.28%;"><img id="CNjKGAwWYRronM6mgKhhz4" name="@imarninails" alt="A cat eye manicure with contrasting colour blocking French tips" src="https://cdn.mos.cms.futurecdn.net/CNjKGAwWYRronM6mgKhhz4-1920-80.jpg" mos="" align="middle" fullscreen="" width="1162" height="2060" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DaP3_txsuAc/" target="_blank">@imarninails</a>)</span></figcaption></figure><p>This trend is perfect to pair with other <a href="https://www.whowhatwear.com/nail-art-ideas">nail art</a> too, such as this stunning cat-eye finish and nail gems. I especially love the two-tone contrast of two similar shades.</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:640px;"><p class="vanilla-image-block" style="padding-top:177.50%;"><img id="LiVuzTuHwowdJ2buc8bpw4" name="@betina_goldstein" alt="A dark red manicure with contrast light blue French tips" src="https://cdn.mos.cms.futurecdn.net/LiVuzTuHwowdJ2buc8bpw4-1920-80.jpg" mos="" align="middle" fullscreen="" width="640" height="1136" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DOW92RfElIw/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>I'll be trying this deep merlot and baby blue combo, which I can't get enough of and looks particularly good on <a href="https://www.whowhatwear.com/uk/beauty/nails/classy-short-nail-ideas">short nails.</a></p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:640px;"><p class="vanilla-image-block" style="padding-top:177.50%;"><img id="UYH2E2FDhHsJuHpeefQXu4" name="@betina_goldstein copy" alt="@betina_goldstein with a mismatched colourful French manicure" src="https://cdn.mos.cms.futurecdn.net/UYH2E2FDhHsJuHpeefQXu4-1920-80.jpg" mos="" align="middle" fullscreen="" width="640" height="1136" attribution="" endorsement="" class="inline"></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: <a href="https://www.instagram.com/p/DKK0ryghLV2/" target="_blank">@betina_goldstein</a>)</span></figcaption></figure><p>If you're in the mood for brights, then you'll want to save this contrasting French manicure, which also features a reverse French tip at the base of the nail for even more colour-blocking possibilities. </p><h2 id="shop-colour-pairings">Shop Colour Pairings:</h2><h2 id="dark-red-baby-blue">Dark Red + Baby Blue</h2>        <div class="featured_product_block featured_block_standard" data-id="e07d681e-c940-11f1-a565-5175ec87f9bc">            <a href="https://www.harrods.com/en-gb/p/chanel-le-vernis-longwear-nail-colour-000000000007399465" data-model-name="Le Vernis Longwear Nail Colour in Rouge Noir" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:100,l:0,cw:2251,ch:2251,q:80/evPgQf7s3zztoubAGXucvV.jpg" alt="Chanel Le Vernis Longwear Nail Colour"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>CHANEL</div>                                        <div class="featured__title">Le Vernis Longwear Nail Colour in Rouge Noir</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="e07d688c-c940-11f1-bff1-7f90c62262d3">            <a href="https://www.lookfantastic.com/p/essie-nail-polish-374-salt-water-happy-13.5ml/12436074/" data-model-name="Nail Polish in In Stitches" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1500,ch:1500,q:80/DRtzcDt3yb9PRzMXWfWGbh.jpg" alt="Essie Nail Polish 24 in Stitches"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Essie </div>                                        <div class="featured__title">Nail Polish in In Stitches</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="chartreuse-mocha">Chartreuse + Mocha </h2>        <div class="featured_product_block featured_block_standard" data-id="e07d6904-c940-11f1-978f-71d40fe0384f">            <a href="https://uk.manucurist.com/products/lime-green" data-model-name="Nail Polish in Lime" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/pgaFmQeS4bXJcmx8B8Z4vS.jpg" alt="Lime"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Lime</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="53d2806a-c941-11f1-8058-7f8f11a402bb">            <a href="https://uk.manucurist.com/products/mocha-green" data-model-name="Nail Polish in Mocha" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/nq5XfZHXYeenHJAzc9sjaE.jpg" alt="Mocha"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Manucurist</div>                                        <div class="featured__title">Nail Polish in Mocha</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div><h2 id="vanilla-cream-dusty-blue">Vanilla Cream + Dusty Blue</h2>        <div class="featured_product_block featured_block_standard" data-id="6c2fd9d6-c942-11f1-8686-9d401ff01f9b">            <a href="https://www2.hm.com/en_gb/productpage.1323403003.html" data-model-name="Nail Polish in Whiteout" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/v2/t:500,l:0,cw:1706,ch:1706,q:80/npU56SyBFNC8BbjsnhUDCT.jpg" alt="H&M, Nail Polish in Whiteout"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>H&M</div>                                        <div class="featured__title">Nail Polish in Whiteout</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>        <div class="featured_product_block featured_block_standard" data-id="6c2fda4e-c942-11f1-a365-b14bfdff009f">            <a href="https://www.spacenk.com/uk/makeup/nails/nail-polish/mistral-breeze-UK200049252.html" data-model-name="Nailberry Mistral Breeze" data-model-brand="" ><div class='product-image-widthsetter'><p class='vanilla-image-block' data-bordeaux-image-check style='padding-top:100.00%';><img style="width: 100%" class="featured_image" src="https://cdn.mos.cms.futurecdn.net/EEEkpjEeL2BdQSjXocs9Pj.jpg" alt="Nailberry Mistral Breeze"></p></div></a>            <div class="featured_product_details_wrapper">                <div class="featured_product_title_wrapper">                                        <div class='featured__brand'>Nailberry</div>                                        <div class="featured__title">Nailberry Mistral Breeze</div>                                    </div>                <div class="subtitle__description">                                                            <p></p>                </div>                            </div>        </div>
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