In case you missed it, the Nordstrom Anniversary Sale is happening right now, which means it's a great time to invest in any beauty products that have been on your wish list. One of the best parts about the event is that Nordstrom has such a wide offering of products ranging from everyday essentials to luxury buys that are available at a fraction of the cost. Personally, I already stocked up on my must-haves, and with all the money you can save on these deals, exploring luxury options was a natural next step for me.

Initially, I was just window shopping, but eventually I caved on some purchases. To be fair, my five-plus years of experience in the beauty industry have helped me develop a sharp eye for products that are actually worth the investment, so ignoring sales that were this big would have left me with some regrets. The result? Over $1100 saved.

If you're hoping to get in on the sale, the good news is it doesn't end until August 9. The bad news is that a lot of these luxury items are pretty much guaranteed to sell out fast. Curious to know which picks are worth adding to your cart ASAP? Keep scrolling for my recommendations.

As much as I hate to say it, the final day of Amazon Prime Day deals has arrived. The sale, which started on June 23, is coming to a close this evening and won't return until early October. As a beauty editor, I prioritized investing in my wish-list items since those are the products I use daily and constantly need to be restocked.​

Now that I have all my essentials, I plan to fully take advantage of some luxury beauty products I normally wouldn't go out of my way to invest in. I'm talking about everything from beauty tools like the Medicube Mini Booster Pro Plus to high-quality skincare like Tatcha's Water Cream. With some of these luxury buys being over $100 off, turning down deals like this would be a major miss.

As the days have gone on, I've been pulling from the best of the best in luxury beauty to narrow it down to 12 items that I won't be skipping out on, and you shouldn’t either. See my Prime Day picks below!

The Best Sales, at a Glance

• The Must-Buy Serum: Sunday Riley Good Genes All-In-One Lactic Acid Treatment Face Serum
• The Splurge-Worthy Cleansing Tool: Medicube Mini Booster Pro Plus Cleansing Device Set
• The Hair Tool That Does It All: Shark Flexstyle Hair Styling System
• The Shower Essential: L'occitane Cleansing & Softening Almond Shower Oil
• The Fine Line Eraser: Caudalie Premier Cru Anti-Aging Cream Moisturizer

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

As someone who's worked in beauty for over five years, I've tested hundreds of products, and although there's a little voice in my head that tells me there's no reason to invest in more, I'd be lying if I said I don't cave whenever Amazon Prime Day comes around.

Despite the abundance of makeup palettes, MUA-adored brushes, mascara tubes, and skincare jars on my vanity, I still have a growing wish list of beauty products that I either haven't had the chance to try or love so much that I always need to restock. Naturally, when some of these items are on sale, I like to take advantage of the opportunity in front of me.

Still, I'm not one to gatekeep, so I've put together a list of the top 10 products that I plan to add to my cart before the sale ends on June 26. Keep scrolling for my recommendations.

The Best Sales, at a Glance

• The Ultimate Makeup Remover: Farmacy Makeup Remover Cleansing Balm ($65)  ($39)
• The Perfect Dewy Base for Makeup: Tatcha The Dewy Milk Moisturizer ($64)  ($51)
• The Lip Liner for the Perfect Pout: Charlotte Tilbury Lip Cheat Lip Liner Pencil ($28)  ($20)
• The K-Beauty Dark-Circle Eraser: Loops Hyper Smooth Hydrogel Korean Eye Masks ($25)  ($20)
• The Key to Stronger Nails: OPI Repair Mode Bond Building Nail Serum ($25)  ($17)

10 Wish-List Products to Buy on Amazon Prime Day

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

As a certified Amazon lover, I consider Prime Day my favorite time of year. For at least the past five years, I've relied on the multiday sale (June 23–26 this year) to stock up on everyday essentials like paper towels and hand soap and to refresh my wardrobe with timeless fashion basics, which is what I want to talk about today.

After years of shopping Prime Day, I've learned to navigate the endless deals, spot the worthwhile discounts, and skip the rest. I've also come to understand that just because something is affordable doesn't mean it's "boring" or "not chic," especially when it comes to fashion finds. That's why I've been tasked with helping our readers find the best fashion basics deals as they drop by live shopping the event.

Based on the early Prime Day fashion deals and the new discounts that launched this morning, there are plenty of elevated basics worth adding to your cart. The best part is that they'll help anyone create an expensive-looking wardrobe and solve the daily "What do I wear?" question.

This year, in-house brands such as Amazon Essentials and The Drop have amazing deals on simple tees and dresses, and favorites like Levi's, Madewell, Vince, and Schutz are offering discounts on elevated staples like vintage-looking jeans, pretty tops, lightweight sweaters, and vacation-ready flats.

There's truly never been a better time to snag those high-quality, anti-trend pieces you've been eyeing. Keep scrolling to discover and shop the editor-vetted discounts, and remember to bookmark this page and keep checking back, as I will be keeping it updated with the very best fashion basics deals as they become available.

The Best Fashion Basics Deals From the Amazon Prime Day Sale 2026

Best Top Deal: Gap Favorite Crewneck T-Shirt (Was $20, Now $17)
Best Jeans Deal: Levi's 501 Jeans (Was $85, Now $45)
Best Bottom Deal: Everlane The Easy Barrel Pants (Was $128, Now $64)
Best Dress Deal: Vince Slip Dress (Was $325, Now $164)
Best Lingerie Deal: Wacoal Contour Bra (Was $76, Now $38)
Best Accessories Deal: Phikttu Sunglasses (Was $20, Now $8)
Best Shoe Deal: Vince L.A. Runner Sneakers (Was $250, Now $56)

Amazon Prime Day at a Glance

• Best Editor-Approved Finds From Amazon Prime Day
• Best Fashion Deals From Amazon Prime Day
• Best Shoe Deals From Amazon Prime Day
• Best Swimwear Deals From Amazon Prime Day

What is Prime Day?

Prime Day is a multiday shopping event with the best deals across fashion, beauty, electronics, home décor, and more. This year, it runs from June 23 to June 26, and new sales and lightning deals drop each day and even hourly. As it is every year, Prime Day is exclusive to Amazon Prime members. If you are not yet a member, you can sign up for a 30-day free trial before or during the event to participate.

Why Trust Us

At Who What Wear, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Every item we recommend is carefully selected based on current trends, quality, and real-world wearability.

We regularly try pieces ourselves, including everything from best-selling jeans to designer shoes; speak to external experts and fashion insiders; and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels, so you can feel confident in every recommendation.

It's officially June in Australia, which means all manner of big brands are eagerly spruiking their end of financial year sales. While I don't know about you, I've already scrolled through the depths of Amazon's deals page in search of the best fashion, beauty and travel buys to pick up during the e-retailer's Mid-Year Sale in Australia this week.

Running from Monday, June 1, through to Sunday, June 7, Amazon's Mid-Year Sale is a fab time to pick up some much-needed winter wardrobe essentials, cute accessories, impending Euro Summer travel bits and of course, my latest obsession, K-Beauty skincare.

Below, I'm sharing some items (from each of the aforementioned categories of fashion, beauty and travel) that are currently in my Amazon cart, some that I've previously purchased, and some of my favourite impulse buys. Scroll on to fill your cart alongside me this week.

AMAZON QUICKLINKS

• Fashion: shop clothing, shoes, accessories and jewellery
• Beauty: shop skincare, haircare, fragrances and makeup
• Travel: shop suitcases, carry-on bags and more

5 UNMISSABLE DEALS

Here are the top five products I'm purchasing immediately. From a new Dyson hair dryer to an LED light therapy tool and a new Prada fragrance to try, these are the deals I simply cannot pass up.

BEAUTY

From viral K-Beauty skincare from brands like Cosrx and Laneige to premium hair tools from GHD and Dreame, these deals make it easy to upgrade your routine for less.

• Corsx deals
• K-Beauty deals

FASHION

Refresh your wardrobe for less with discounts on everything from everyday basics and denim to slippers, statement accessories and footwear.

• Calvin Klein deals
• Skechers deals
• Crocs deals
• Amazon Fashion essentials deals

TRAVEL

Whether you're planning a Euro summer or a weekend away, save on practical travel essentials including luggage, packing cubes, toiletry bags and flight skincare favourites.

As the new year rolls in, many of us have found ourselves contemplating the next 12 months. Personally, I'm not one to make bold resolutions of waking up at 5 am of a power walk or setting out a list of things to 'fix', but instead I like to set a mood for the upcoming year. On my list is feeling good, be that through more movement or spending time with the people I care about. And when it comes to how I dress, the overarching note of 2026 has been set to elegant. To bring my rejuvenated mood to life, I've turned to high street hero H&M for a touch of newness that won't divert from my aesthetic, but support my goal of having the chicest year yet.

The not-so-secret secret to looking put together at all times is having great basics to rely upon. From there, we're able to layer in our personality, be it through bold shades or understated designs. With sophistication at the front of my mind right now, I'm looking to bolster my wardrobe with a series of capsule wardrobe heroes that will see me through the whole of 2026, as well as layering in a few refined additions, and it seems like H&M has the exact same plan.

This January, H&M has added a flurry of new styles to its winter collection, many of which have a distinctly expensive-looking design. The cuts are elegant, the shades are versatile, and there are small details in composition and silhouette that feel instantly high-end without the matching price point. In the standouts, you'll find a pair of bold barrel-leg jeans that will bring a contemporary edge to your wardrobe, making it feel brand new with one simple addition. Alongside, sculptural silhouettes are taking over in outerwear, along with a series of cosy yet refined knitwear to see us through the chilly January days. Together, it makes for an impeccably sourced capsule wardrobe, though just one or two pieces can be plucked out to instantly elevate my looks and embrace the elegant mood I've set for the coming year.

Keep scrolling to explore the 17 most elegant pieces that have just arrived at H&M.

Shop the 17 Most Elegant H&M Buys Right Now

The spirits are high, and the last thing you want to be doing right now is scrolling through thousands of sales buys to find the worthwhile pieces. But if there is any time to invest in the sale, it's this lull period we're in as we officially wait for 2026 to kick off. Thankfully, you're not alone, as I’m here to do that research for you. We all like a little saving here and there, and to save any regret buying or interrupting your holiday break, I’ve taken the time to hunt through all the deals around to bring you the very best Boxing Day sales in one place.

Navigating any sales moment takes a cool head and a precise eye to decipher between a great discount and a great buy. Savings are one thing, but if that piece won’t hold its own in your wardrobe, then it's better off scrolling past. Bringing all my expert shopping experience together with a keen eye for a great deal, I’ve found a selection of designer bags, high street best-sellers and elegant pieces that would feature on any fashion person’s wish list. The focus? Pieces that will go the distance and bolster your 2026 wardrobe immediately.

When the sales arrive, the first thing I hunt for are deals on luxury pieces like cashmere. Bringing a cosy finish to winter dressing year after year, our favourite brands have offered a series of soft knits to cosy up in any time the temperatures drop. To set our wardrobes up for a strong start in the new year, I've hand-selected a series of capsule wardrobe heroes, from smart tailored trousers to reliable outerwear that will be the hardworking foundations of our 2026 looks. Of course, I couldn't resist a few polished finishing touches to round things off, from classic loafers to sleek bags that will withstand any incoming trends, and bring a sophisticated edge.

Now, sit back, relax and enjoy the very best of the Boxing Day sales in one place.

Shop the Best Boxing Day 2025 Sales Buys

I'd describe myself as a pretty demanding shopper. Every piece that holds a place in my wardrobe has to go above and beyond, whether that's combining elegant style with quality materials or bringing together a practical ease with a high-end look. On my (very) regular scrolls through Zara, I came across a jacket that has a two-in-one feature, with both sides of the reversible jacket offering a chic finish to my winter looks. Now, I have to move fast, as it's already selling out.

Since October, we've been infatuated with reversible jackets. The two-coats-in-one offering is undeniably smart, and this Zara style gives both a leather-look on one side, and fluffy faux-fur on the other. Whilst we've seen a rise in the popularity of this style recently, it's far from a moving trend. The classic button-up design of the jacket will hold firm even with an influx of 2026 trends, and the deep chocolate shade remains a firm feature in the most luxurious colour palettes year after year.

For cold strolls this winter, I'll be keeping the faux-fur on the inside, and layering up with a sleek turtleneck and jeans. Whilst for evening, the refined leather look will be tucked inside to expose the striking faux fur exterior, ready to bring a touch of drama to my after-hours attire. I also love the sweet detail that whichever way you wear it, the collar is always cosy faux fur. This jacket comes as part of Zara's latest drop of new-in buys, and whilst this is a real standout, there are a few more elegant buys I've got my eye on. Below, you'll find the practical and chic jacket, as well as a selection of handpicked standouts from Zara right now.

Shop the Zara Reversible Jacket

Shop More New-In Zara Buys

The winter sales have well and truly begun, with a series of our favourite brands offering savings on their best-selling pieces. Whilst great deals can be found across the board, there are a few that I specifically count down to, as I know they’ll be filled with expensive-looking buys each and every time. One such brand is COS.

The high street hero has carefully carved out its own space in the market as a brand that consistently delivers on high-end looking designs, beautifully crafted pieces, and a focus on quality compositions. It’s these traits that always bring me back, especially during the sales period when its most treasured pieces can be snapped up for a fraction of the original price. And right now, you'll find up to 50% off!

If, like me, you’ve spent the past few weeks filling up your wish list in preparation for COS’s annual winter sale, then you might have noticed that, along with new in buys, a selection of the brand’s best-selling pieces is discounted right now. Yes, the Clean Cut T-shirt that every editor owns is in there, along with expertly crafted knitwear and well-known tailored trousers. You'll also note that so many of the sales buys are the lowest price they've ever been. Alongside, you'll find a series of elegant accessories ready to rejuvenate our most relied upon outfits, all primed to bring an elegant edge to 2026 dressing.

Keep scrolling to shop the COS winter sale.

Shop the Best Pieces From the COS's Winter Sale 2026

The winter chill has set in, and knitwear has claimed its staple status in our wardrobes once more. For the foreseeable months, cosy layers will continue to be a key part of everyday dressing, and with that in mind, I headed over to one brand that always gets it right: Reformation. From classic silhouettes to more contemporary designs, the sustainable brand has become a well-known favourite amongst stylish people and celebrities alike, and right now, so many of its best-selling styles are included in the winter 50% off sale!

As such a hero of our wardrobes, a timeless edge is key when investing in knitwear, whether high street or high end. And Reformation consistently offers up classic designs and modern accents that will hold their place in our wardrobes for years to come. With a focus on quality compositions, this concise list of standout sale knitwear all have a luxury infusion, whether that's cashmere, wool or alpaca, bringing a naturally cosy edge to cold-weather dressing.

Whether you're searching for an easy cardigan that will be your reliable layering piece through winter, spring, and beyond, or need an oversized crew neck to bundle up in, Reformation's 50% off winter sale has you covered. Personally, I've already added the Karina wool cardigan to my basket, with a fitted silhouette and elegant scoop neckline that brings together style and substance. Also high on my list is the Remi Cashmere V Neck in a soft blue shade that is going to be a key colour for 2026.

As Reformation's sale buys tend to move fast, let's get straight to the good bits. Scroll on to explore the best knitwear in the Reformation 50% off winter sale.

Shop 50% Off Reformation Knitwear Right Now

I'd describe my personal style as minimalist, structured and elegant. If that sounds similar to your own, then I've found a blazer you'll want to know all about. In my search to build my 2026 capsule wardrobe, I realised I was yet to add a classic blazer to my collection, but wanted something with a slight point of difference to bring a contemporary edge. Now, I've found exactly what I was searching for in Zara's high-neck wool-blend blazer.

There's been a particular focus on necklines over the past few months. The funnel-neck trend swiftly took over, accentuating coats and integrated into beloved knitwear, and it was only a matter of time before some version of this was applied to all our favourite outerwear. Now, brands have brought high necklines to the classic blazer, and Zara's style has seriously impressed me.

As far as capsule wardrobe heroes go, the blazer is one we consistently come back to, and for good reason. The structured form brings instant polish to all outfits, whether sharp tailoring or slouchy denim. Now, Zara takes it one step further, accentuating the silhouette with boxy padded shoulders to add extra emphasis to the form of this blazer. Adding the button near the collar also creates a wrap effect, which looks incredibly chic. As a minimalist, the absence of bold colour or patterns means that structure and shape become eye-catching details, and this blazer is sure to turn heads.

The silhouette is slightly oversized, which you can see here. I tend to wear a size small on top and am 5'2", but here I tried the size medium as I like the oversized fit. The feel is lightweight, ready to be layered up with thermal knits now, thrown over a simple Tee when the weather turns around spring, or worn simply over your shoulders on a summer's evening. Yes, I'm already planning out all the ways I'll wear it throughout the year.

Keep scrolling to shop the Zara high-neck wool-blend blazer, and shop more high-neck blazers below.

Shop the Zara Wool Blend Blazer

Shop More High-Neck Blazers

My knitwear collection is one of the most treasured parts of my wardrobe. Whilst some dread the incoming drop in temperatures, I find myself secretly excited to be reunited with my cosiest wares. The dedicated drawers of knitwear have been considerately assembled, with no fast-fleeting trends in sight, just hard-working styles that have served my winter wardrobe well for years. As a shopping editor, I’ve tried on hundreds of jumpers (literally) and, having put these pieces to the test, I can confidently say that three stores that consistently impress me are Reformation, Sézane and COS.

What sets great knitwear apart from the good is a combination of composition, cut and colourway. These three details will ensure that the piece will last in your wardrobe, withstand moving trends, and always be a reliable companion when the cooler days arrive. That’s not to say that only plain neutrals are invited in. There’s plenty of room for playful patterns and vibrant shades, so long as they suit your personal aesthetic. As a self-proclaimed minimalist, you’ll find red accents and playful stripes mainstays in my winter capsule.

This trio of knitwear brands has all carved out their own distinct aesthetic when it comes to knitwear designs, but are bound by a focus on high-quality fabrics and fresh takes on classic silhouettes. The attention to detail has ensured that each one has a series of best-sellers that are brought back every single year, thanks to their enduring appeal and continued popularity. Today, I’ll be celebrating the 9 best knitwear buys from Reformation, Sézane and COS.

Shop the Best Reformation, Sézane and COS Jumpers

1. Reformation Jadey Sweater

2. COS Chunky Cashmere Crew Jumper

3. Sézane Gaspard Cardigan

4. Reformation Cove Cashmere Oversized Sweater

5. COS Cashmere Funnel-Neck Jumper

6. Sézane Amiel Jumper

7. Reformation Cashmere Boyfriend Sweater

8. COS Brushed-Cashmere Crew-Neck Jumper

9. Sézane Jason Jumper

Shop More Reformation, Sézane and COS Jumpers

We're at that point in the year where almost every outfit requires a jumper. Whether you're creating a polished look for the office, a relaxed off-duty outfit for a coffee stroll, or simply cosying up on the sofa for another Christmas film re-run, knitwear has returned as a constant feature in our daily lives. Already this season, we've shared a series of sumptuous cashmere buys, highlighted the standout styles on the high street, and now I'm taking a little time to celebrate a brand that all our editors have been raving about recently: Rise & Fall.

I first came across Rise & Fall last year when a series of stylish Londoners were spotted wearing the exact same cashmere merino v-neck sweater that had all the hallmarks of a designer buy. The cut was exquisite, the colourways incredibly refined, and soon I discovered that the composition too was high-end. But this brand doesn't come with a four-figure price tag. Actually, transparency in pricing and creation is a key part of the brand's mission. Take another hero buy, the cashmere merino saddle sleeve jumper, which clearly compares the composition, B Corp certification, and even shipping of other high-end brands.

The brand is multi-dimensional, covering homeware and bedding too, but naturally, it's the clothing that has my personal focus right now. A few weeks ago, a flurry of stylish people all stepped out in the suede trench coat that set our editor's Slack channel alight, and induced a series of exclamations about the brilliant knitwear, too.

The brand's considered eye for design and composition makes every timeless piece look so expensive. Classic necklines, sleek silhouettes and attention to detail on thick ribbing and fabric weight propel these jumpers into best-seller territory. Exploring the site is a great way to spend time, but if you're wondering which of its beloved jumpers you should see first, I've curated a refined edit of the best Rise & Fall jumpers below, as well as calling out a few other pieces that have recently caught my eye.

Shop the Best Rise & Fall Jumpers

Shop More Rise & Fall Buys We Adore

Curating a capsule wardrobe for 2026 doesn’t require emptying your wardrobe or starting from scratch; instead, it’s about tuning into the subtle shifts happening within the staples you already love. The mood for the year ahead feels quieter and more intentional, grounded in the idea of refining rather than replacing.

Knitwear and outerwear illustrate this shift perfectly. V-neck knits are quietly edging out classic crews, offering a sharper, more elongating line beneath the coats you already own, while funnel-neck coats are stepping into the spotlight with their sculptural, practical appeal. The denim pendulum is swinging from exaggerated bagginess toward straight-leg jeans that provide the same ease with a more grown-up, balanced proportion.

Accessories and tailoring are evolving in similarly understated ways. Low-profile trainers echo the industry’s move away from chunky trainers in favour of sleeker silhouettes that still feels effortless, and large tote bags endure, but with cleaner lines and a refined structure that nods to quiet luxury without losing practicality. Fine tailoring is ever present, but for 2026, delicate darting is emerging as the tailoring update to know—adding subtle shape and sophistication to pieces you likely already wear.

Keep scrolling to shop the key items for the perfect 2026 capsule wardrobe.

1. Funnel-Neck Jackets

Style Notes: Funnel-neck outerwear is emerging as one of the key trends for 2026, thanks to for their clean, architectural lines which combine form and function. Their structured neckline instantly modernises classic tailoring, signalling a shift toward sleeker, sculptural silhouettes.

Shop the Piece:

2. V-Neck Knits

Style Notes: The return of the V-neck knit marks a quiet move away from the dominance of crew-neck styles, bringing a more refined neckline back into rotation. Wear over denim or tailored trousers for a more polished finish.

Shop the Piece:

3. Stovepipe Jeans

Style Notes: Straight-leg denim is reclaiming its place as the go-to cut, reflecting the industry’s move towards more balanced, streamlined shapes. It’s the natural evolution from oversized, baggy silhouettes—and one that feels instantly more pulled-together.

Shop the Piece:

4. Low-Profile Trainers

Style Notes: At last, low-profile trainers are replacing chunkier styles as the preferred sneaker trend. Their sleeker shape makes casual outfits look sharper without compromising on comfort.

Shop the Piece:

5. Large Tote Bags

Style Notes: Large totes are trending again, but this time with a more sculpted, refined aesthetic that reflects the rise of quiet luxury. This season’s versions are less slouchy, more architectural, and designed to elevate daily dressing.

Shop the Piece:

6. Darted Trousers

Style Notes: Darted trousers are gaining momentum as tailoring shifts towards softer structure and subtle shaping details. Their clean lines and lightly cinched silhouette epitomise the move toward sophisticated, grown-up minimalism.

Shop the Piece:

7. Kitten Heel Boots

Style Notes: Chunky block heels are taking a back seat this season, with kitten-heel boots stepping in as the chic, grown-up alternative. Their slim silhouette lends effortless sophistication to both denim and dresses.

Shop the Piece:

When it comes to my personal style, minimalism, timeless design and high-quality fabrics are always at the forefront of my purchases. Of course, I still indulge in a high street buy with an expensive look when it catches my eye, but when my budget allows, the hardest-working pieces in my wardrobe are those that I invest in. As Black Friday has officially arrived, I've spent the morning sifting through thousands of deals to find the most worthwhile designer buys to invest in this Black Friday. I don't mean to brag, but I've outdone myself this year.

For the past week, our expert editors have been hunting through the deals to find the very best buys to share with you. And, over the Black Friday weekend, we'll continue to share these insights with our readers. If sumptuous cashmere is what you seek, we've got it covered. For those looking to tick off their Christmas gifting ahead of time, I've got the edit for you. Ready to restock your beauty cabinet? Throughout today, our team of beauty editors will be sharing their favourite beauty deals live, from skincare to beauty tools, to help guide you through shopping the Black Friday sales. As for me, right now I'm focused on timeless luxury buys.

If you like a little discount with your luxury buys, you'll want to scroll on. I've sourced a The Row bag at 50% off, scrutinised cashmere buys to find the most high-quality, sumptuous buys that will go the distance in your wardrobe. There's also a series of jewellery and accessories to be found in the sale. You know, those little accents that make all the difference when putting together an outfit. Always dreamed of owning that Toteme coat? I've found it for £300 less. Longstanding It items and clever investment purchases are exactly what I've focused on. So whether you're ready to spend a little more or simply want to see the designer buys on sale, keep scrolling now.

Shop the Best Designer Black Friday Sales:

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

What Should I Buy in the Black Friday Designer Sales?

Smart shopping is key when shopping the sales, especially when it comes to investment buys. Look to staple pieces that will work hard in your wardrobe, handbags that will be treasured for years to come, and high-quality cashmere that often costs more.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

Last Updated: Saturday 29th November at 14:34.

Alongside identifying the next It item, a key part of my role as shopping editor is to dig into the data to discover the items that our readers actually adore. Last year, one particular pair of jeans outpaced the rest, and from the first spike in sales, the justified popularity hasn't ceased. Now, as part of Black Friday, the beloved COS Arch jeans are 20% off in the COS Black Friday Sale.

As soon as I saw the interest in these jeans beginning to grow, I headed out to see if they lived up to the hype. In short, they did. COS has long been a brand that fashion people and our own editors turn to for excellent denim, alongside the series of standout cashmere and accessories it offers. The cut of these jeans is what propels them into the best-seller category. True to form, COS brings a contemporary edge to a classic with a subtle barrel-leg silhouette that feels fresh without straying from our elegant wardrobes.

Bridging the gap between straight-leg cuts and bold horseshoe shapes, the Arch jeans are the perfect midpoint. The cut is spot on, the sizing is true, and the relaxed nature of the jeans ensures that they'll be a pair you dress up and down with ease. Alongside my treasured straight-leg jeans (which are also on sale this Black Friday) and playful wide-leg silhouettes, when I want something a little different, it's the COS Arch jeans that I turn to.

As I've worked on the Black Friday sales for years now, I know just how fast the COS Black Friday deals move. So, scroll on to shop the Arch jeans before they inevitably sell out, and shop more excellent denim deals below!

Shop the COS Arch Jeans With 20% Off

Shop More Black Friday Jeans Deals

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

Ask any of my fellow editors, and they'll tell you that I'm quite the denim snob. It's not that I only shop for designer jeans, or am dedicated to a single cut, but that I'm focused on great jeans, and anything that doesn't reach my high standards won't make the cut. In my rotation, I have a few wide-leg silhouettes, subtle and more dramatic barrel-leg cuts, but recently I've found myself turning more and more to classic straight-leg styles. Recently, my Abercrombie & Fitch High Rise 90's Relaxed Jeans have been working overtime, and with my secret Black Friday code, our readers can snap them up with a 45% discount.

Many of the Black Friday sales have arrived early, and already our editors have been busy calling out the jewellery deals, beauty tools and cashmere offerings that are truly worth your time. As soon as I found out that Abercrombie's 30% off Black Friday sale had arrived, I searched to find if my favourite jeans were included, and luckily for us, they are. On top of the 30% off general sale, our readers can use code AFWHOWHATWEAR to get an extra 15% off right now!

Abercrombie & Fitch has long been a brand I, and many other editors, turn to for excellent denim. The 90's High Rise Relaxed Jeans are as classic as they come, with a straight-leg silhouette that has a slightly relaxed edge to lean into the throw-back mood. Compared to more rigid styles, this pair has a touch of comfort thanks to the 1% elastane. The rise hits high around the waist, and the fit hugs the body before easing into a relaxed shape throughout the leg.

What's more, Abercrombie also offers Curve Love styles, which have additional room through the hips and thighs, as well as an array of lengths to find the perfect fit. Here, I'm wearing the Short length as I like my jeans a little longer, but at 5'2" I'd recommend the Extra Short length if you prefer an ankle-grazing length. For me, there's no time like Black Friday to stock up on hard-working jeans. So, if you're interested, make sure you use the code AFWHOWHATWEAR in promotions at checkout to snap up an extra 15% off the 30% off Black Friday sale.

Keep scrolling to shop the Abercrombie & Fitch High Rise 90's Relaxed Jeans and shop more Black Friday buys currently sitting on my wish list.

Shop the 90's High Rise Relaxed Jeans

Shop More Abercrombie Black Friday Deals

Working alongside a team of stylish editors, there's no lack of style inspiration in our offices. Almost every day, we find ourselves sharing our new purchases and thrifting successes, often with a try-on included. Way back last year, managing director Hannah Almassi arrived at the office in a longline Leopard print coat that truly stopped all of us in our tracks. The silhouette? Classic. The pattern? Enduring. The result? It's been on my wish list ever since. And now, I've just found Rixo's beloved Milly Leopard Coat in the Black Friday sale with 25% off!

Black Friday arrived on Friday 28th of November, and now a host of excellent deals have arrived, including so many at Rixo. Until Cyber Monday comes to a close on the 1st of December, Rixo is offering 25% off everything on site, including best-selling styles like the Matilde skirt, Maribelle top and the Milly Leopard coat.

It isn't just my team that is infatuated by Rixo's playful coat. Stylish dressers across London have been spotted pairing this coat with neutral layers, contrasting prints and bold colours ever since it was released last year. As the weather dropped earlier this month, those who added this coat to their winter wardrobes last year reached for it once again, proving its longevity in any great wardrobe. Whilst I tend to lean towards minimalist dressing, I'm drawn to this joyful printed style thanks to its tonal colourway, which pairs seamlessly with my treasured neutrals. Alongside, the longline shape and structured form bring a polished edge, along with the brushed felt finish that sets this coat apart from the rest.

Currently, the coat is in stock for sizes 6 to 26, but I know this won't be the case for long. So if you're interested in shopping the Milly coat, or want to peruse a host of standout buys in the Rixo sale, scroll on.

Shop the Rixo Milly Leopard Coat

Shop More Rixo Black Friday Sale

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

As a seasoned shopper, navigating the Black Friday sales has become a serious skill of mine. Snapping up something at a reduced price always comes with a certain thrill, but it means we have to be extra vigilant when differentiating between great savings and great wardrobe additions. Over the years, I've learnt that preparation is key, so over the past few weeks I've been building wish lists at my favourite brands to ensure that I don't get swept away by savings, and instead snap up the pieces I adored at full price. This morning, high street hero H&M launched its Black Friday sales, and every single one of my wish list pieces is now 20% off.

Even though Black Friday hasn't yet arrived, our editors have been busy hunting down the best deals around, the beauty tools to snap up now for less, and the standout deals that will truly benefit your wardrobe. Within the best deals, you'll find H&M's sale!

This Black Friday, H&M has launched a members' sale offering 20% off to those who have signed up to be a member. It's free, quick, and you earn points for discounts on future purchases. If you frequently find yourself on the H&M website, I'd recommend signing up now.

To make the most of the H&M sale, I'm focused on a few key categories. From sightings of stylish people to recommendations from my fellow editors, cashmere is at the top of my wish list. From sleek polo necks to chunky jumpers, I'm bolstering my winter wardrobe with this sumptuous fabric. Next up are a few wardrobe staples to refresh my capsule wardrobe, including H&M's best-selling jeans and smart tailored trousers. Finally, I've spotted a few accessories recently that have all the makings of a designer buy, without the accompanying price tag.

If you're looking for the most expensive-looking pieces in the H&M Black Friday sale, scroll on!

Shop the 9 Best Buys in the H&M Black Friday Sale

Shop More Elegant Buys in the H&M Black Friday Sale

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

Hailey Bieber and Kendall Jenner are not only best friends but also style twins, often stepping out in strikingly similar outfits. Whether it's a classic combination of jeans, a tee, and a leather jacket or a uniform of leggings paired with sneakers or flats, their go-to looks are effortlessly chic. One standout piece they both swear by? ALO's Airlift Leggings.

The exciting news? Starting today and for a limited time only, those leggings are on sale at 30% off as part of ALO's fourth annual Aloversary sale. What makes them special? They come in numerous colors, are available in 7/8 and full lengths, and feature a beautiful sheen. Additionally, they offer a second-skin fit that sculpts and contours the legs. It's no wonder they have nearly five stars and 4.7k reviews on ALO's website. Along with those leggings, you'll discover more celebrity-endorsed items, including the Accolade Sweatpants favored by Kaia Gerber and the classic crewneck sweatshirt and Half-Crew Throwback Socks worn by Rosie Huntington-Whiteley and Jennifer Lopez.

On Hailey Bieber: ALO Airlift Leggings ($90); The Row Elastic Ballet Slippers ($820); Saint Laurent Le 5 à 7 Bea Bag ($5100)

With that said, keep scrolling to snag the iconic Airlift Leggings and more ALO staples before it's too late. Trust us: Whether you're hitting the gym, grabbing coffee, or lounging at home, these pieces will make you look effortlessly put-together.

Shop the Airlift Leggings

Shop More ALO Sale Finds

Fashion editors are notorious for chasing variety and seeking out new and different brands to add to their wardrobes. But when it comes to denim, I always return to Free People's We the Free line. The fabric is soft yet sturdy and has a perfect lived-in feel, but the way these jeans sculpt and flatter the body keeps me coming back.

Despite owning nearly every style from the We the Free collection, two pairs stand out for their ability to garner the most compliments. The Deep Trance Jeans, often dubbed a boyfriend style, offer a subtle barrel silhouette that balances laid-back comfort with a flattering structure. Then there are the Good Luck Barrel Jeans—a true barrel-leg design beloved not only by Who What Wear editors but also by style icons like Jennifer Lopez.

As someone who thrives on compliments, my love for these jeans only deepens. I often look through Free People's website, eager to discover more We the Free styles that will prompt remarks like "I love those jeans. Who makes them?" During my recent scroll, I stumbled upon a limited-time sale offering up to 50% off the best-selling jeans, which includes the two styles previously mentioned. Naturally, I had to share.

With that said, keep scrolling to shop my two most admired pairs of We the Free jeans alongside other expensive-looking styles on sale.

We the Free Deep Trance Dropped Boyfriend Jeans

Meet my favorite pair of We the Free jeans. They are expertly crafted, offering a perfect balance of roominess and tapering in all the right places. The waist and hips fit snugly, while the legs provide a relaxed fit that transitions gracefully from the upper thighs to the ankles.

Shop the jeans:

We the Free Good Luck Mid-Rise Barrel Jeans

These jeans were among the most purchased pairs by Who What Wear readers last year—and for good reason. They have a mid-rise waistline that sits right at the belly button and feature a roomy leg that continues to be flattering.

Shop the jeans:

Shop more chic jeans on sale:

Yesterday, as I chatted with my friend about her shopping plans for Black Friday 2024, I immediately suggested she focus on footwear. This year, the legendary shopping event is brimming with incredible shoe deals—think stylish sneakers, chic boots, elegant flats, and sophisticated heels.

I couldn’t help but emphasize to her that with Thanksgiving festivities now behind us, these enticing sales are nearing their end. This means that the fabulous footwear options will either revert to their original prices or be sold out, making it a crucial time to act.

To help her make the best choices, I dove deep into the world of online shopping, exploring renowned retailers like Nordstrom and Shopbop and beloved brands such as Reformation and J.Crew. After carefully curating a selection of standout footwear deals, I was excited to share my findings—because these steals are too good to keep to myself.

While I won’t spill all the details, I can reveal that there are jaw-dropping discounts on New Balance sneakers that perfectly blend comfort and style, sumptuous suede boots that can elevate any outfit, and sleek patent leather slingbacks that add a touch of elegance. So, if you’re looking for the best footwear on sale during these last-chance Black Friday events, keep scrolling—you won’t want to miss out on these must-have deals.

Best Black Friday Deals on Sneakers

Best Black Friday Deals on Boots

Best Black Friday Deals on Flats

Best Black Friday Deals on Heels

Every time I get my credit card statement, there’s one familiar name that consistently catches my eye: Revolve. I tend to indulge quite a bit on the site, which has earned me VIP status and a self-proclaimed title as an expert Revolve shopper. While my shopping habit spans the entire year, a particular occasion ignites my passion for a shopping spree: Revolve's highly anticipated Black Friday sale.

Lucky for me and countless other Revolve-obsessed shoppers, the Cyber Monday event started today. This means we can save up to 90% on the best dresses for anything from holiday parties to date nights. Additionally, stylish coats and chic wardrobe staples such as baggy jeans, cozy sweaters, and versatile T-shirts are available at irresistible prices. However, there's a twist—this exclusive event lasts only one day, so I strongly urge you to seize this opportunity and act swiftly to snag your favorite pieces before they disappear.

On that note, I scrolled through the Revolve Cyber Monday sale 2024 so you don't have to. So let's get into it.

The Best Wardrobe Basics Deals

The Best Dress Deals

The Best Coat Deals

If I'm being honest, my fashion shopping habits usually lean toward familiar territory. I trust a few women's brands and retailers because I know the quality and style I'm getting; however, after hearing my fellow Who What Wear editors rave about the elevated wardrobe basics available at Walmart, I found myself curious to explore this new avenue. Fortunately, Walmart's extensive Black Friday and Cyber Monday deals are providing the perfect excuse to dive into some very chic shopping that's even more of a bargain than usual. This gives me the ideal opportunity to peruse a variety of comfy pant styles, cozy intimates, and versatile layering essentials—all at a fraction of the usual price.

Walmart's vast offerings can be overwhelming, so I spent an entire afternoon scrolling through the sale items, handpicking fashion treasures that deserve highlighting. From Scoop to Free Assembly to Prada(!), Walmart is a treasure trove of stylish finds waiting to be discovered.

With Walmart boasting some of the best savings of the 2024 sale season, I have no doubt many of these sought-after pieces will fly off the shelves quickly. Keep scrolling to see my favorite fashion finds from Walmart's Cyber Monday sale, and shop for them with me.

What day is Black Friday at Walmart?

Walmart's highly anticipated Black Friday and Cyber Monday 2024 sale us underway, and will continue through December 1st. This exclusive event offers a unique opportunity to secure incredible savings on essential wardrobe staples at a fraction of their original prices. With a limited time to shop, it’s crucial to act quickly; our favorite items are bound to fly off the shelves. Don’t miss your chance to snag these must-have fashion pieces—once they’re gone, they won’t be coming back!

This post was published at an earlier date and has since been updated.

I usually stay away from Black Friday sales because I have a tendency to spend money on things I don't need. Sound familiar? This year, however, I have made a small exception strictly for three of my all-time favorite brands: Madewell, Everlane, and Gap. I regularly shop from this trio year-round, and I'm always pleased with my purchases. That's why I'm confident that breaking my Black Friday fast will be worth it this time around.

What's attracting me to these brands? At Madewell, I'm particularly jazzed about the Sculptural-Buckle Shoulder Bag in Suede, which is currently reduced from $158 to $95. I love everything about this purse, from the sleek silhouette to the trendy color, and I can see myself using it daily. From Everlane and Gap, I've curated a mix of officewear staples, party pieces, and practical accessories. Scroll down to shop my favorite early Black Friday deals.

1. Madewell: 40% Off Everything Using Code MADEBETTER

2. Everlane: Up to 50% Off Almost Everything

3. Gap: 40%–60% Off Select Items

It's hard to believe we're discussing Black Friday sales. It feels like just yesterday I was lost in a whirlwind of 100+ pages of incredible fashion finds during Nordstrom's Black Friday extravaganza, and here I am once again to dive into the retailer's latest deals.

Although it may not be Thanksgiving week just yet, Nordstrom's Black Friday 2024 sale has officially kicked off, and it seems to be the retailer's best sale yet. I've dedicated a considerable amount of time (I'm a little embarrassed to reveal exactly how long) to browsing the plethora of fashion deals to curate the absolute best for my readers while also picking out some new wardrobe staples for the winter months ahead.

This year, nearly every fashion category is offering discounts, but I have to highlight that coats, winter sweaters, and boots are where the most exciting deals are to be found. Prepare to discover fantastic bargains on high-end designer brands like Sandro, Ralph Lauren, and Stuart Weitzman while also snagging chic pieces from contemporary favorites such as Open Edit, Vince Camuto, and Avec Les Filles.

With that in mind, I've put together a carefully curated list of the top Nordstrom Black Friday deals on coats, sweaters, and boots so you can skip the scrolling and jump right into the savings. You're welcome!

Best Sweater Deals

Best Boot Deals