<![CDATA[ Latest from Who What Wear in Buying-guide ]]> https://www.whowhatwear.com/buying-guide Mon, 25 May 2026 07:00:00 +0000 en <![CDATA[ I Shop for a Living—These Are the Summer Items I'd Buy if I Only Had $50 to Spend at Zara ]]> https://www.whowhatwear.com/fashion/shopping/zara-summer-shopping Hg93x3YmE7cqfPXCkupUdW Mon, 25 May 2026 07:00:00 +0000 <![CDATA[ Sunscreen Formulas Are Only Getting Better—Here's What's New, Elite, and Begging for Your Beach Bag ]]> https://www.whowhatwear.com/beauty/skin/new-sunscreens-2026 Esixy8Ci4434eHJwY56puS Mon, 25 May 2026 04:00:00 +0000 <![CDATA[ Not Black, Not White: This Is the Dress Color Fashion People Are Wearing From Stockholm to Paris ]]> https://www.whowhatwear.com/fashion/trends/brown-dress-trend-summer-2026 LAcj66xqvsenRmXFTPmhVV Sun, 24 May 2026 12:30:00 +0000 <![CDATA[ Editors Love to Gatekeep This Bikini Brand—4 Outfits I Tried On and Have to Talk About ]]> https://www.whowhatwear.com/fashion/summer/monday-swimwear-clothing-brand-review WafukGWQTyjdYNAXPhTCTM Sun, 24 May 2026 12:00:00 +0000 <![CDATA[ Not Jelly Sandals, Not Bag Charms—These Are the Highly Specific Accessories It Girls Are Wearing This Summer ]]> https://www.whowhatwear.com/fashion/trends/it-girl-summer-accessories-2026 ueQTwexa8oG3V7LXidF9U Sun, 24 May 2026 10:00:00 +0000 <![CDATA[ My Summer Uniform Centers Around Skirts and Dresses—39 Fresh Styles I Can't Wait to Buy ]]> https://www.whowhatwear.com/fashion/shopping/skirts-dresses-summer-2026 WkjvZ88jG6U22qx83jUDXb Sun, 24 May 2026 07:00:00 +0000 <![CDATA[ Who What Wear Editors Told Me Their 20 Best Fashion Finds This Month ]]> https://www.whowhatwear.com/fashion/best-editor-fashion-items-june-2026 5aHK6ECotS9akXmqTee8EH Sun, 24 May 2026 07:00:00 +0000 <![CDATA[ Goodbye, Boring Outfits—the Playful Trend Taking Over Our Summer 2026 Wardrobes ]]> https://www.whowhatwear.com/fashion/shopping/best-fringe-fashion SpfJPPinXrE8y3CJJE8cNB Sun, 24 May 2026 07:00:00 +0000 <![CDATA[ These LED Hair Brushes Promise Thicker Hair, So We've Put Them to the Test ]]> https://www.whowhatwear.com/beauty/hair/best-led-hair-brushes L5urGwVnYyuNGUGx8PQ7RJ Sun, 24 May 2026 06:00:00 +0000 <![CDATA[ The Abercrombie Memorial Day Sale is Full of Cool-Girl Essentials—25 Finds That Deserve Your Full Attention ]]> https://www.whowhatwear.com/fashion/shopping/abercrombie-memorial-day-sale-2026 FJuC6UkMVh7RUFrQCVGUHC Sun, 24 May 2026 02:56:39 +0000 <![CDATA[ I'm an Expert Shopper—I Saved $200 by Shopping the Nordstrom Half-Yearly Sale With These Chic Picks ]]> https://www.whowhatwear.com/fashion/shopping/chic-nordstrom-half-yearly-sale-picks-may-2026 AJahRS3BVb6HJcSjPZKzhB Sat, 23 May 2026 13:00:38 +0000 Sat, 23 May 2026 13:01:57 +0000 <![CDATA[ My Closet Needs a Major Overhaul—These 27 Chic Items From Madewell, J.Crew, and Sézane Were Highly Effective ]]> https://www.whowhatwear.com/fashion/shopping/best-madewell-jcrew-sezane-finds-summer-2026 cwENxY5P7uv8S49b4qewGF Sat, 23 May 2026 10:00:00 +0000 <![CDATA[ My Vibe Is Nancy Meyers in Provence—18 Pretty Summer Pieces That Feel Right ]]> https://www.whowhatwear.com/fashion/vacation/nancy-meyers-aesthetic-summer-2026 gUuRqe5vPoDRkzPKYNZqND Sat, 23 May 2026 09:00:00 +0000 <![CDATA[ The Chicest Women I Know Shop at Zara, Mango and COS—15 Warm-Weather Staples They’re Eyeing Up ]]> https://www.whowhatwear.com/fashion/shopping/zara-mango-cos-new-in-may-2026 T24kE8jsRTQxohuXcMPGbj Sat, 23 May 2026 08:00:00 +0000 <![CDATA[ The Heatwave Is Here—27 Expensive-Looking High-Street Dresses You’ll See All Over Europe This Summer ]]> https://www.whowhatwear.com/fashion/shopping/best-expensive-looking-summer-dresses-2026 LcDJtp69eD4NamTtstfAaW Sat, 23 May 2026 08:00:00 +0000 <![CDATA[ The Best Zara Pieces for Summer 2026, Period ]]> https://www.whowhatwear.com/fashion/shopping/best-zara-items-summer-2026 kMDQaQSuAVDZHJ4CPXbNkf Sat, 23 May 2026 07:00:00 +0000 <![CDATA[ I'm Playing Stylist With My Friend Who Just Moved to New York—24 Pieces We Got From Zara ]]> https://www.whowhatwear.com/fashion/summer/new-york-zara-summer-pieces 5NtnNaAmCad7sQBQQXfL4V Sat, 23 May 2026 07:00:00 +0000 <![CDATA[ I'm A Low-Maintenance Beauty Editor—This Is My Hack for Doing My Makeup in 10 Minutes and Under ]]> https://www.whowhatwear.com/beauty/makeup/best-makeup-kits 8fFJk5t67C39orXYY4pWxB Sat, 23 May 2026 06:00:00 +0000 <![CDATA[ I've Found It—The Expensive-Looking Sandal Trend Stylish Women Are Wearing With Shorts and Dresses Now ]]> https://www.whowhatwear.com/fashion/shoes/metal-embellished-sandal-trend-summer-2026 YAcK8hBhyntP7bwruxToJ4 Sat, 23 May 2026 05:55:00 +0000 <![CDATA[ I Just Found Every Buzzy Beauty Item on Sale at Sephora, Nordstrom, and Amazon for Memorial Day—Here’s What’s in My Cart ]]> https://www.whowhatwear.com/fashion/shopping/sephora-nordstrom-amazon-may-2026 ehp3x7wDwVhS4zUG5YJS4F Sat, 23 May 2026 01:53:42 +0000 <![CDATA[ These 12 Nordstrom Items Are the Ticket to Dressing On-Trend This Summer ]]> https://www.whowhatwear.com/fashion/summer/new-in-under-500-nordstrom GXRhbJ6J89oJG9KuM2wWi5 Fri, 22 May 2026 21:00:00 +0000 <![CDATA[ If Striped Pants and Colorful Totes Are on Your Summer Wish List, Don't Miss These 4 Memorial Day Sales ]]> https://www.whowhatwear.com/fashion/shopping/best-of-memorial-day-sales-gap-madewell-outnet-dooney-bourke 6kJ5nrypiPGuzzx8QRJgSo Fri, 22 May 2026 19:51:55 +0000 <![CDATA[ Fashion People and Zara Agree: You Can't Go Wrong With This Effortless 3-Piece Summer Outfit Idea ]]> https://www.whowhatwear.com/fashion/shopping/easy-zara-summer-outfit-idea-2026-lace-trim-shorts rxMS5UNWBZCkwXQjkW45CQ Fri, 22 May 2026 18:40:59 +0000 Fri, 22 May 2026 18:59:04 +0000 <![CDATA[ Cut Through the Noise—Here Are the 10 Memorial Day Weekend Sales That Matter the Most ]]> https://www.whowhatwear.com/fashion/shopping/best-memorial-day-weekend-sales-2026 b44JDKsDghQaihX7m34rJY Fri, 22 May 2026 16:07:08 +0000 Fri, 22 May 2026 16:38:55 +0000 <![CDATA[ Is It Just Me, or Is Every Cool Girl Wearing These Flip-Flop Color Trends Instead of Black? ]]> https://www.whowhatwear.com/fashion/shoes/colored-flip-flops-trend-2026 vaV54yw4Ye3xERNPVPbuVP Fri, 22 May 2026 12:00:00 +0000 <![CDATA[ No Clickbait Here: These Are Actually the 29 Prettiest Swimsuits on the Internet ]]> https://www.whowhatwear.com/fashion/swimwear/pretty-swimsuits-2026 Dz67NnvWDmcXs9CgWiAhNW Fri, 22 May 2026 07:00:00 +0000 Fri, 22 May 2026 23:44:02 +0000 <![CDATA[ A French Woman Walks Into Nordstrom—33 Items She's Buying From the Half-Yearly Sale ]]> https://www.whowhatwear.com/fashion/shopping/french-girl-fashion-nordstrom-half-yearly-sale jFTwo3NxyRreF85Yd39MEf Fri, 22 May 2026 07:00:00 +0000 <![CDATA[ Colorful Shoes! Woven Bags! Tankinis! 7 Fun Trends to Shop for Summer ]]> https://www.whowhatwear.com/fashion/shopping/fun-trends-summer-2026 txGLU4VcyUCPe936SkGT5D Fri, 22 May 2026 07:00:00 +0000 Fri, 22 May 2026 16:52:51 +0000 <![CDATA[ I Live on the Upper East Side—5 Specific Pieces Everyone Is Wearing This Summer ]]> https://www.whowhatwear.com/fashion/upper-east-side-summer-fashion arXzhuNMF4cvTZXH5goLVR Fri, 22 May 2026 07:00:00 +0000 <![CDATA[ I'm Living in Dresses This Heatwave—12 Zara, H&M and COS Styles That Are Already Selling Fast ]]> https://www.whowhatwear.com/fashion/dresses/zara-hm-cos-summer-dresses-2026 WsQ9HAoNLTx4dHFjDZjtbB Fri, 22 May 2026 05:50:00 +0000 <![CDATA[ 37 Summer Staples Every It Girl Will Undoubtedly Have in Their Wardrobes This Season ]]> https://www.whowhatwear.com/fashion/summer/summer-2026-wardrobe-staples pKDAT6qFkWnkegAaF9PNb9 Thu, 21 May 2026 20:23:21 +0000 Thu, 21 May 2026 20:32:16 +0000 <![CDATA[ Consider Me Intrigued—30 New Beauty and Wellness Products I'd Like to Test This Summer ]]> https://www.whowhatwear.com/beauty/new-summer-essentials-spf-self-tan-makeup-hydrating-skincare j6HBNXvJBamTpgwokfH6h7 Thu, 21 May 2026 19:32:12 +0000 <![CDATA[ If You Have High-Ticket Taste But a Small Budget, Shop 30 Designer Clearance Deals From Nordstrom ]]> https://www.whowhatwear.com/fashion/shopping/best-designer-markdowns-nordstrom-may-2026 TsTBaFj49KtskoYHNEGLQb Thu, 21 May 2026 14:35:18 +0000 Thu, 21 May 2026 16:16:44 +0000 <![CDATA[ My Friend Gave Me a Strict Budget to Update Her Summer Wardrobe—9 Zara, H&M and COS Buys I Chose ]]> https://www.whowhatwear.com/fashion/shopping/zara-hm-cos-anti-trend-summer-buys X6DLrLVdD4EtXCjYGznm7Q Thu, 21 May 2026 08:00:00 +0000 Fri, 22 May 2026 11:30:39 +0000 <![CDATA[ Every Summer Item Worth Shopping at Nordstrom, Revolve, and J.Crew Right Now ]]> https://www.whowhatwear.com/fashion/shopping/nordstrom-revolve-jcrew-may-2026 kdg4SSinJA8zHTnnyYkFfT Thu, 21 May 2026 07:00:00 +0000 <![CDATA[ If a Chic Parisian Is Wearing Jeans, She's Styling It With One of These 7 Summer Trends ]]> https://www.whowhatwear.com/fashion/shopping/summer-2026-trends-french-women-wear-with-jeans cFWx49CYpjcNncfn8xMsyT Thu, 21 May 2026 07:00:00 +0000 Thu, 21 May 2026 18:14:13 +0000 <![CDATA[ According to a Makeup Artist, These Are the Best Bronzers for Mature Skin ]]> https://www.whowhatwear.com/beauty/makeup/best-bronzers-for-mature-skin pvuDzem7fLdAUNoyjpMPNX Thu, 21 May 2026 06:00:00 +0000 <![CDATA[ I'm Only Interested in Elegant, Expensive-Looking Dresses—12 Reformation Summer Styles That Impressed Me Most ]]> https://www.whowhatwear.com/fashion/dresses/best-reformation-summer-dresses-2026 6gEgJzXzTeiGKyF8WSGxCS Thu, 21 May 2026 05:55:00 +0000 Thu, 21 May 2026 11:55:16 +0000 <![CDATA[ According to Chanel and Saint Laurent, These Are the 4 Jewelry Trends That'll Define Fall 2026 ]]> https://www.whowhatwear.com/fashion/fall-winter-jewelry-trends-2026 69FCvQUXsLGsujtRbDYLUZ Thu, 21 May 2026 04:00:00 +0000 <![CDATA[ My Aunt Asked Me to Shop Memorial Day Sales for Her—I Suggested These Under-$150 Gap, Madewell, and Old Navy Items ]]> https://www.whowhatwear.com/fashion/shopping/gap-madewell-old-navy-memorial-day-2026 jqVrcSaQBeZVEnPqWigrnZ Wed, 20 May 2026 22:10:05 +0000 Fri, 22 May 2026 15:14:43 +0000 <![CDATA[ Linens! Poplins! Stripes! This Celeb-Backed Brand Is What I'm Wearing in NYC This Summer ]]> https://www.whowhatwear.com/fashion/shopping/best-frank-and-eileen-finds-summer-2026 4mPkeP2DQBmPTvuHujMVP6 Wed, 20 May 2026 19:02:21 +0000 Wed, 20 May 2026 23:57:59 +0000 <![CDATA[ Your Search Ends Here—We Crowned These 14 the Best Nude Lip Liners for Every Skin Tone ]]> https://www.whowhatwear.com/beauty/makeup/best-nude-lip-liners yGqSEPVa3NimfzcHgVAHFg Wed, 20 May 2026 08:00:00 +0000 Wed, 20 May 2026 23:18:07 +0000 <![CDATA[ Cool Girls Are Wearing These Pant Trends With Flats, Heels, and Everything in Between ]]> https://www.whowhatwear.com/fashion/pants-trousers/pant-trends-summer-2026 iswREeNrwFrzkkvnNd97Ea Wed, 20 May 2026 07:00:00 +0000 <![CDATA[ From Chloé to COS—50 Incredibly Chic Summer Finds I'm Sending to Everyone I Know ]]> https://www.whowhatwear.com/fashion/shopping/best-summer-fashion-finds-2026 fHf5qoJgEfdsXvjy4wo3p6 Wed, 20 May 2026 07:00:00 +0000 <![CDATA[ It's Here: Prada's It Bag for Summer 2026 ]]> https://www.whowhatwear.com/fashion/luxury/prada-wish-pouch-summer-2026 Zy7LFxXLFsAsM4TyJdJL2c Wed, 20 May 2026 07:00:00 +0000 <![CDATA[ This Is the Number One Basic to Pack for a Summer Trip, Hands Down ]]> https://www.whowhatwear.com/fashion/tops/oversize-button-down-shirt-summer-vacation pwtn8QmHaqPrajqNxtEL7A Wed, 20 May 2026 07:00:00 +0000 Wed, 20 May 2026 22:03:04 +0000 <![CDATA[ A Cute Summer Handbag Doesn't Have to Break the Bank—29 Under-$500 Styles You’ll Want to Wear Nonstop ]]> https://www.whowhatwear.com/fashion/handbags/best-under-500-handbag-may-2026 BHjt9gb6Cf35NbYkXhV6TV Wed, 20 May 2026 07:00:00 +0000 Wed, 20 May 2026 23:34:13 +0000 <![CDATA[ This French It Girl Just Wore the Coolest Summer Outfit in NYC—Here's How to Re-Create It ]]> https://www.whowhatwear.com/fashion/shopping/chic-french-summer-outfit-idea-2026 nDNx34SBFmMwRcndjxtddC Tue, 19 May 2026 18:22:24 +0000 Wed, 20 May 2026 18:38:33 +0000 <![CDATA[ Hello, Chic Summer Vibes—the J.Crew Memorial Day Sale Is Full of Finds That It Girls Are Wearing Nonstop ]]> https://www.whowhatwear.com/fashion/shopping/j-crew-summer-kickoff-memorial-day-sale-may-2026 mLAWzE2M6zzpu7nBspA3bd Tue, 19 May 2026 10:02:17 +0000 Tue, 19 May 2026 15:27:46 +0000 <![CDATA[ My Friends Keep Asking How I Make Zara Look Expensive—5 Chic Summer Capsule-Wardrobe Buys I Swear By ]]> https://www.whowhatwear.com/fashion/shopping/zara-summer-capsule-wardobe-2026 qUmLj4Fj6e6hPf9ddF8rDE Tue, 19 May 2026 08:00:00 +0000 Wed, 20 May 2026 13:13:18 +0000