Technically, fast fashion is called such because of how quickly the clothes are conceptualized, produced, and then shipped to the floor; unlike traditional quarterly fashion cycles, fast-fashion retailers drop new pieces as often as every week. But in the age of instant information (and gratification), the term has come to mean something quite different.
Fast fashion isn't just created quickly; more often than not, it sells insanely quickly too. From that one Zara coat that seemingly left the digital shelves in an instant to pretty much everything Alexa Chung has ever worn from Topshop, these high-demand items often sell out in a matter of minutes.
Keep scrolling to see some of our favorite fast-fashion pieces that have sold out insanely fast and to shop current pieces now!
Alexander Wang's collaboration with H&M sold out so quickly that the H&M website crashed on its release day. Only the lucky few who woke up early enough to buy the clothes were able to get their hands on this line.
This dress didn't sell very well for three years, until the first lady wore it during the president's 2012 campaign. After she wore it, ASOS repeated the style, and it quickly sold out.
Twitter quickly blew up when with comments about Sasha Obama when she wore this unicorn sweater to a Maryland basketball game. By the end of the match, this quirky piece was sold out.
After Alexa Chung was seen in this dress, it sold out online in only three hours.
When Kate Middleton wore this dress to the Warner Brothers studio in Leavesden, England, it sold out both online and in stores in a matter of hours.
Kourtney Kardashian's smock dress was just one of many pieces from the Kate Moss x Topshop collection that sold out in hours. The piece, among others, disappeared online and in stores and was being sold on eBay on the same day for up to three times the retail cost.
This Zara maxi coat was a huge hit, selling out within a few days of going online.
This Zara dress that Kate wore to a charity concert sold out within a week of going on sale, thanks to the exposure it got from the duchess.