With the fashion world as a whole becoming more and more digitally focused, the runway show has subsisted as a real-world anomaly. While designers could easily forgo the old-school runway show or presentation and choose to premiere their latest designs online, most of them continue to stage the elaborate, expensive productions attended by editors, bloggers, and celebrities each season.
Well, Vogue is now officially questioning whether the old-fashioned runway show will become a thing of the past sooner than later.
"Now more than ever before, the traditional fashion show—in which the models walk the runway in clothes that will land in stores in five, even six months’ time, where the audience is a familiar mix of editors, retailers, and celebrity friends—is being called into question," Vogue editor Nicole Phelps writes. "In several years’ time, maybe less, it’s going to look very different."
"Now, with runway photos instantly available on sites like this one, the advent of social media has changed fashion shows yet again," she continues. "Today it’s the guests in the front row who are taking the pictures, and it’s their candid, intimate, one-of-a-kind shots that have the real currency."
Some designers seem to understand these facts and are adapting: Misha Nonoo made headlines last season when she showed her S/S 16 collection on Instagram. Designers like Diane von Furstenberg have begun to incorporate technology and the Internet into their shows, but by and large, the runway shows of the past are still stomping into the present. Vogue seems to be arguing that this march won't continue for much longer—but what will replace it?
What do you think of the demise of the traditional runway show? And what do you think will replace it? Share your thoughts in the comments below, and head to Moda Operandi to shop real-time pieces straight off the runways!