There's no lack of new shoe brands to choose from in this day and age. Cool designers making forward footwear (that everyone else isn't wearing yet) abound. Sometimes, new brands are so good we can't help but point it out to you, dear reader. One of our current favorites has been on our radar since 2016, and it's NYC-based Gray Matters. The Italian-made styles have a modern, artistic feel and feature supple leather and subtly interesting details, like V vamps and sculptural heels. They're designed to effortlessly go from day to night.
One of the best e-tailers to turn to for the scoop on brands and trends on the brink of being huge among the fashion crowd is Moda Operandi. So when we saw that Gray Matters is the subject of one of their current trunk shows, we were convinced that the brand is coming for every fashion girl's closet.
Gray Matters' latest collection is available for pre-order (to ship this spring) and it's full of so many gems that narrowing it down to just one is nearly impossible… So we narrowed it down to six. Shop our favorites from the brand fashion girls will be clamoring for below!
Everyone will be asking where you got these.
A soft shade of pink works as a neutral.
You probably don't have heels like this in your closet. Time to change that.
White shoes are the freshest accessory you can wear right now.
These chic sandals are worthy of wearing to a wedding.
We're ditching our basic black heels for these.