Fashion Brands That Made a Comeback This Year

fashion brands that made a comeback


Collage Vintage

We love a good comeback—especially when the comeback involves some of our favorite fashion brands. Over the years, some of our most loved labels faded away into the background, but in 2017, we saw their triumphant return. Whether they’re newer and cooler or still retain that vintage DNA that made them famous, there are more than a few brands that made it back onto our radar.

To bring you best comeback stories, we Who What Wear editors are sharing the fashion brands we’re excited about all over again. Many of them are labels that were brought back from when we were growing up, so there’s a fair amount of fashion nostalgia in the mix. Want to see which ones made the list? Go on to read about why WWW editors are excited about these five fashion brands that made a comeback this year.

“As far as ’80s and ’90s athleisure brands go, Reebok is my favorite of the recent comeback stories. Wearing it feels a bit more unexpected than some of the other brands, and many of its pieces have an understated quality that suits my aesthetic.” — Allyson Payer, editor

Rock the athleisure trend with these cool graphic pants.

Available in sizes XS to L.

Try wearing these throwback sneakers with light wash vintage denim.

Available in sizes 5 to 12.

Wear an oversize leather jacket over this shirt.

Available in sizes S to L.

“Swedish designer Johan Lindeberg recently came back to his namesake label after having left almost 10 years ago. I saw his comeback show in person during Stockholm Fashion Week in January and was seriously impressed, so I know he’ll continue to do bigger and better things this time around.” — Erin Fitzpatrick, news editor

Stay warm and fashion forward in this shearling-trimmed jacket.

Available in sizes 34 to 44.

A white jacket is perfect layered with a graphic tee and dark-wash jeans.

Available in sizes 34 to 44.

Show off your favorite boots or heels with these ankle-grazing skinny jeans.

Available in sizes 24 to 34.

“Thanks to the brand’s collaboration with Opening Ceremony, Esprit definitely got on the radar of every cool girl in the industry. That ’90s pastel-loving child within all of us definitely wasn’t complaining.” — Lauren Eggertsen, associate editor

Try mixing patterns and textures by wearing plaid on plaid.

Available in sizes XS to XL.

Pair with a velvet skirt for a night out.

Available in sizes XS to XL.

Suspender dresses are one of the biggest trends this season.

Available in sizes XS to M.

“Fiorucci’s comeback this year definitely helped me step up my T-shirt game; the brand makes the coolest tees with bright graphics, and the fit is great.” —Michelle Scanga, managing editor

Wear this top under a fitted blazer.

Available in sizes XS to L.

Tuck this shirt into leather leggings for an edgier look.

Available in sizes XS to L.

A graphic tee is a wardrobe must-have.

Available in sizes XS to L.

“Between its Vetements collab, new creative director, buzzed-about S/S 18 presentation at NYFW, and a still-loyal cult following that includes everyone’s favorite celebs, you could say Juicy Couture not only had a comeback this year but an epically successful one.” — Nicole Akhtarzad, market editor

Comfortable and trendy.

Available in sizes XS to XL.

Wear these season after season.

Available in sizes XS to XL.

Track jackets are making a comeback in a big way.

Available in sizes XS to XL.

Next, find out about the most expensive shoes of 2017.

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