See the Debut of Emilio Pucci’s Brand-New Logo

The first season of Emilio Pucci under new designer Massimo Giorgetti debuted in Milan today. Giorgetti, who also designs MSGM, introduced two new logos: Emilio written in script across clothes, and a coat of arms made of two P’s with an E in the middle, which appeared predominately on handbags and shoes. A seaside theme was seen throughout the collection, with motifs of seagulls, coral, and starfish.

Scroll down to see the new logo and a few of our favorite looks from the collection!