As you’d expect, we Who What Wear editors do the majority of our shopping online, and we have a few tricks up our sleeves that always lead us to the good stuff. Some of our hacks are so effective (and a tad obscure) that we thought we’d let you in on them. Keep scrolling to learn our most effective online shopping tips, and to shop special pieces we’ve unearthed online.
“Whenever I’m shopping on a multi-brand retailer’s site, such as Shopbop or FWRD, whether it be simply to look at new arrivals or a specific style of item that I’ve filtered, I completely ignore the brand names. I’ve found that without being distracted by a name, I’m able to come across more unique pieces that speak to me because of what they look like, not the label on them. I’ve discovered a lot of under-the-radar brands this way that (bonus!) are oftentimes less expensive than the better-known ones!” — Nicole Akhtarzad
“My best advice for finding gems online applies to the vintage realm. I find it makes a world of difference if you’re familiar with two things: 1) the best vintage brand names and 2) the key phrases to source a specific category of clothing. An example of the former is last year when the Saint Laurent– and Kendall Jenner–fueled Western belt craze was going on, the key brand to know was vintage Brighton belts. Another brand I like to search for is Renoir California copper jewelry (check out this piece and this one). An example of the latter is searching ‘kilim’ to find great bohemian, embroidered coats. It takes some practice to learn the keywords, but eBay has related terms that come up under your search where I’ve discovered similar vintage brands, and some sellers will list a hodgepodge of keywords in the item description that can help inform future searches. Happy hunting!” — Kat Collings
“For the stores you shop the most, find out when they drop new merchandise online ,and then get in the habit of shopping on those days.” — Michelle Scanga
“My best piece of advice would be to utilize the trend sections offered on most sites. They are usually labeled accordingly with titles such as ‘vacation shop’ or even something as simple as ‘trends.’ The curation of products is always really strong and allows you to feel like you’re seeing the best of what they have to offer without scrolling through countless pages.” — Lauren Eggertsen
“As a person who is 5’4”, I find it hard to visualize what an item will really look like on me, as most models wearing the clothes are 5’10” and up. So that I can see what something looks like in the real world before purchasing, I always do a Google Image search of the item in question, described as specifically as possible. With the abundance of fashion blogs these days, there’s a good chance that something will come up. It’s even helpful to just see the item on different models, if that’s all that’s available. I do this for shoes and accessories as well.” — Allyson Payer
“I keep a running ‘shopping list’ email chain going back and forth to myself of items I have my eye on. If I’m unsure about an item, keeping it noted somewhere usually helps me A) decide if I really need it after all and B) check back to see when the product’s gone on sale. Some sites even let you ‘favorite’ products to get an email notification when it goes on sale, which makes finding the right clothes that much easier.” — Carson Olivares
“Whenever I want a unique bag that won’t cost a ton, I check out Ahalife.” — Nicole Kliest
Do you have a favorite online shopping hack? Tell us in the comments below!
Opening Image: Collage Vintage