If Dstld's perfect jeans recently became your new go-tos, you're definitely not alone. Glossy reports that the brand has seen a major increase in sales, and the numbers are seriously impressive: Dstld has seen a 194% annual sales increase and now makes $9 million in revenue.
As Glossy explains, rather than going to Silicon Valley to seek funding, Dstld has turned its own customers into investors. "Our shareholders and customers are a very valuable set of people, and some of those people have a stake in the success of the brand," the brand's co-founder, Corey Epstein, told Glossy. "It's taking traditional influencer marketing to the next level by turning ambassadors into investors." Whatever the company is doing, it certainly seems to be working.
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