The Cool New Line Every L.A. Girl Will Obsess Over

It may be the middle of fashion week in New York, but our attention is currently focused on L.A.-based line Dôen. Sisters Margaret and Katherine Kleveland launched their first collection of breezy, bohemian dresses, tops, and more yesterday on their website, along with a dreamy lookbook. But it’s not just Dôen’s California-inspired designs that capture our attention: The message behind the brand is one worth celebrating.

Working in fashion, both Margaret and Katherine noted the lack of female leadership, despite the major presence of women behind the scenes. So the sisters took matters into their own hands and created a line that promotes female equality; supports and empowers the company's employees; and works with overseas factories owned or co-owned by women. Seriously inspiring!

Scroll for a peek at the brand’s debut lookbook and to shop the line!