This Fall Campaign Will Resonate With New York Girls Everywhere

There’s no dress silhouette that signifies empowerment quite the way a wrap dress does. Credit that its creator, the woman who championed it as a part of her self-made fashion brand for decades, Diane von Furstenberg. So it comes as no surprise that the design not only makes an appearance in the brand’s latest campaign but, as F/W 17 marks the first one under the direction of DVF’s new chief creative officer, Jonathan Saunders, things do look a bit different. Consider this a whole new way to approach power dressing.

In the just-released images, Saunders takes DVF’s iconic silhouettes and signature sense of glamour and makes them very relatable to New Yorkers. Think commuting (aka walking) to work past Tompkins Square Park, mingling by the closest bench or brownstone steps, and, specifically, taking a personalized approach to go-getter style that’s as creative and unique as the women who wear these styles. In short, as the accompanying video proclaims, “I make myself in my own image.”

Sure, this attitude extends well beyond NYC. But for the sake of today, that’s the setting for this bold, celebratory campaign. Scroll down for a look at the images and video from DVF.