No One Is Shopping for Jeans This Way Anymore

Jeans are a wardrobe staple we could never own too many pairs of, but the way we shop for them has changed throughout the years. WWD reports that the latest market findings from Trendalytics show that consumers are less brand-driven and more trend-driven these days. So while iconic denim labels like Levi's, Calvin Klein, and Guess were the It brands for all things denim, shoppers are now more focused on trendy styles over classic silhouettes.

Researchers also found that personalization and DIY culture are influencing the way people shop. Also, sustainably sourced and made products and the ever-changing technology in the fashion space are also factors that are switching things up in the denim market. Brands that are up on these consumer shopping trends include Selfridges, which hosted a Tommy x Gigi personalization station, Madewell's monogramming and embroidery services, and Levi's Lot 1 with its one-of-a-kind pieces made by in-house tailors. It's safe to say that those shopping for jeans these days are definitely in the driver's seat and retailers are taking note.

Keep scrolling to shop some of our favorite denim styles.

How do you shop for denim? Tell us in the comments.

Opening Image: Sandra Semburg