I Almost Bought This Wedding Dress, and I Don't Even Have a Boyfriend

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(Image credit:  Courtesy of Christian Oth)

Am I one of those crazy girls who thinks about her wedding more than she thinks about her potential (and at this point, hypothetical) husband? Yes, I am. Ever since I was little, I started obsessing over wedding dresses, imagining the most picturesque venues, and dreaming of how much fun it will be to have all the people I love under one roof for the evening. But what trumps all those aspirations is by far the dress. As a fashion editor, I am exposed to a lot of gowns, both bridal and couture, that infiltrate my opinions of what I want in a wedding dress, however, I have yet to see one I absolutely love or even a designer who embodies my goal aesthetic. That is, until I met Danielle Frankel.

I'll never forget the day I got to preview her first collection. My jaw must have been on the floor throughout the entire preview as I gawked over silhouettes, fabrics, and separates unthinkable for a bridal collection, and that's what I loved about it. While I have never really had one specific style I envisioned myself in, I have always known that my wedding dress will be forward, different, and something people will discuss outside the context of "her dress was really pretty."

Fast-forward to last week when I went to view Danielle's second collection and it was further confirmed that a Danielle Frankel dress is what I will be wearing on my wedding day. Having just officially launched on Net-a-Porter today, Danielle Frankel can now be bought with the click of a button, and for that, I am both excited and scared. Below, you can shop the pieces now available on Net-a-Porter, one of which I am seriously considering purchasing despite the fact I am nowhere near having a boyfriend. Cast your judgments if you must, but if you knew me, you'd know I'm the kind of person who would lock down her dress before her man. I'm sorry, but I will stop at nothing to walk down the aisle in a dress by this new designer and not even the lack of a significant other will keep me from buying one.

Do you see what I mean? These pieces are drop-dead gorgeous, and no one will judge you for splurging on a few just because. At least we know I won't.

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.