Like a viral video of kittens, or a tweet, there are fashion items that gain momentum through word of mouth. These items may not immediately fly off the shelves, but the slow burn that comes from the recommendations of others. In our office, there were Mango's strappy sandals this summer, which kicked off a realization that some of our favorite items to shop are ones we've learned about through the grapevine. Because, what better stamp of approval is there than a raving review from someone who already paid the bill.
So, what are the items we've all been buzzing about? Each of our editors breaks down the piece they're coveting, thanks to the recommendations of others. Some, are styles we’ve spotted on Instagram, others are the new office obsession – all of them are on our must-have lists. Beware, you just might want everything too.
Shop our favorite cult clothing items below!
"Our style director Nicole was the first one to turn me on to Veja’s super cool sneakers. Then, once I wrote a story about why Emma Watson loves them too, and I was sold."
– Aemilia Madden, editor
"The cropped flare pants from our Who What Wear collection are universally adored by everyone in our office. Obviously we might be a little biased because it's from our own line, but these pants truly make you look like your slimmest self! They're dressy enough for the office, and are actually more comfortable than jeans."
–Kat Collings, editorial director
"I've seen multiple people around our office wearing these Rebecca de Ravenel bonbon earings and I am obsessed...but I don't have my ears pierced. These make me consider it though!"
–Lauren Eggerstein, associate edtior
"The RE/DONE | Hanes tees are so good. In this case, I think I'm the friend that tells everyone to buy them. I have them in more colors and styles than I care to admit."
– Allyson Payer, editor
"I've been wanting a pair of Outdoor Voices leggings after seeing them all over my friends' Instagrams, and these gray versions in particular are a welcome change from my boring black standbys."
-Erin Fitzpatrick, news editor
"I'm pretty sure every girl in our office owns at least a pair of mother cropped flairs, but these black ones are the ones that really took-off among the team. On any given workday, at least someone is wearing them and once you try them on, you'll know why!"
–Nicole Akhtarzad, market editor
"Not sure if Instagram counts as word of mouth, but I feel like these Laura Lombardi earrings have been everywhere and I've been contemplating if I want them myself."
–Gina Marinelli, senior news editor
"This affordable straw bag is one of my favorite purchases of 2016. It looks charming with everything, carries more than you'd think, and is a total conversation starter. I bought it shortly after they launched their site, and am so glad I did because they keep selling out of it!"
–Nicole Kliest, style director
"Dear Frances just hit the scene this year, but we're already seeing the line's popular block-heel booties everywhere. Legit — look at just about any fashion editor's feet and you'll spot the velvet or suede iteration."
– Bobby Schuessler, fashion director
"These sunglasses from Crap Eyewear were a hit this year! They're affordable and make you look pretty darn cool in photos."
–Michelle Scanga, managing editor