This Coach Video Got More Than One Million Views in 24 Hours

When Coach launches a new campaign, it goes big. Just yesterday, the brand released a one-minute short film to celebrate its holiday bag, the Swagger—and in 24 hours the video has garnered more than a million YouTube views.

The clip has an unexpected twist: It celebrates the naughty side of the holiday spirit instead of the nice one. When the clip's lead star doesn't get the bag of her dreams under her Christmas tree, she takes matters into her own hands, so to speak.

Watch the clip above, then head to to shop all the Swagger bags now!