Chiara Ferragni—street style star, footwear designer, Instagram extraordinaire, and The Blonde Salad founder—now has a high-profile new addition to her ever-growing bio, according to WWD. Amazon Fashion has tapped the influencer as its European ambassador (fitting for the Milan-born blogger) and face of its S/S 16 campaign. Styled by fellow street style star Julia Sarr-Jamois, the campaign features Ferragni wearing six looks from the likes of Tommy Hilfiger and Finders Keepers, among others, and following in the footsteps of Suki Waterhouse, who starred in the site’s first campaign. Of choosing Ferragni, Amazon Fashion Europe’s creative director, Juliet Warkentin, explained, “We wanted to work with a strong woman who understands her own style and the power it gives her. Chiara is inspirational to women across Europe, and she seemed the perfect fit for us.” We concur! The campaign will launch across Europe on March 9.
Scroll down to shop some of our favorite pieces from Amazon Fashion!
What brands do you tend to shop for on Amazon Fashion? Tell us in the comments!
Opening Image: Vanessa Jackman