It wasn't so long ago that shopping for swimwear as a minimalist meant one of two things: a basic black bikini or a basic black one-piece. If you wanted something more thoughtfully designed—never mind something affordable—well, lots of luck.
That's all changed in the past few years, however, thanks to an influx of newbie brands that are making simple, sophisticated swimwear that's anything but boring, from fashion-girl favorites like Solid & Striped and Mikoh to direct-to-consumer startups like Bikyni and Andie.
Need more proof? Look no further than Instagram, where celebrities are trading flashy florals and gravity-defying cutouts for straightforward one- and two-piece suits in flattering neutral shades. Take one of Kendall Jenner's recent posts, in which the model poses in a poppy field wearing a white high-cut maillot. In just a few weeks, it's already racked up more than 3 million likes. After all, with that kind of scenery, who needs a distraction?
Below, see FOMO-inducing snaps from Jenner, Ashley Graham, Bella Hadid, and more—and shop minimalist-approved swimsuits at every price point.
Who: Kendall Jenner.
On Ashley Graham: Ashley Graham for Swimsuits for All White Bikini ($84).
On Elsa Hosk: Solid & Striped bikini.
Shop the Look:
The perfect shade of peach for the beach.
Fans of high-waisted bottoms will love this cutout one-piece.
Serious Marilyn vibes.
Yes, the one-shoulder trend also translates to swim.
This cult-fave swim line is a master of understated suits.
This just-launched brand specializes in one-pieces—and (bonus!) it lets you try before you buy.
Proof positive one-pieces can be just as sexy as bikinis.
Like the Pretty Woman dress in swimsuit form.
This reversible suit has a utilitarian feel—and we bet it would look great as a bodysuit.