Our Favourite Denim Moments Throughout The Years

Levi’s is celebrating a big birthday today, as their iconic 501 jeans turn 140! Designed with the modern worker in mind, the 501--otherwise known as the original blue jean--is consistently evolving with a number of stylish fits and washes. To show our love for the wardrobe essential, we’ve rounded up some of our favourite denim looks throughout the years. Click through  to see iconic blue jean moments from tastemakers then (Marlon Brando and Brigitte Bardot) and now (Alexa Chung and Nicole Richie), and shop new 501 styles today!

Marilyn Monroe


Getty Images

Marilyn's take on tomboy style is priceless.

Marlon Brando


Everett Collection

Brando is the epitome of bad boy cool in this iconic movie. We're particularly keen on his cuffed jeans and motorcycle boots combo--a look we're going to borrow immediately.

Brigitte Bardot


Everett Collection

The blonde bombshell manages to look tres French (thanks to her chic chapeau) and very all-American (fitted blue jeans) simultaneously, and the combination is simply stunning.

George Michael


Getty Images

George Michael gave Brando's biker look the '80s treatment when he styled worn-in, light-wash jeans with a hand-painted Birmingham Small Arms leather jacket.

Bruce Springsteen


Getty Images

Remember the cover of Born In The USA? The Boss is wearing Levi's, just as you'd expect.

Cindy Crawford

In 1991, it didn't get sexier than supermodel Cindy Crawford in her cutoffs.

Nicole Richie

Richie gives her skinny denim a rest for Levi's low-slung, cuffed jeans.

Alexa Chung

A polka-dot shirt lends Chung's high-waisted 501shorts a playful flourish.

Alessandra Ambrosio

Denim cutoffs, especially slightly frayed 501s, are a summer staple for Ambrosio.

Gwen Stefani



Nobody can pull off the baggy denim look better than Stefani.


We love the Rihanna pairs her Levi's cutoffs with spring must-haves, such as an army jacket and choker necklace.

Jennifer Aniston

Off the clock, Aniston keeps it cool and classic in slouchy Levi's jeans and a fitted tank.

501 Shorts ($58) in Sun Blocked

501 Shorts ($58) in Bright Idea

501 Jeans for Women ($98) in Sun Bleach

501 Shorts ($58) in Patched White

501 Jeans for Women ($98) in White Pigment