Gimme More: Britney Spears Stars in Kenzo's Epic New Campaign

Kenzo is giving us what we never knew we needed: Britney Spears wearing a denim baseball hat, denim underwear, and thigh-high denim boots. The singer stars in the brand's newest campaign, and the photos, shot by Peter Lindbergh, are instantly legendary.

"La Collection Memento N°2 focuses heavily on denim and was inspired by the 1986 Paris runway debut of Kenzo Jeans," Kenzo explained in a press release. "But a more esoteric theme is 'Icons.' The Kenzo motifs (the tiger, The Great Wave of Kanagawa) are all featured heavily, as well as (for the advertising) Britney Spears."

Kenzo went on to explain how its star fits in perfectly with the brand. "Britney Spears. KENZO. Peter Lindbergh. What could at first seem an unusual trifecta, actually makes total sense when one learns that the collection is all about icons," the press release reads. "Britney is certainly an icon and the quintessential queen of denim. Of similar stature in the photo world is Peter Lindbergh, whose British Vogue cover of Linda, Naomi, Cindy, Tatiana and Christy ignited the age of the supermodel."

Read on to see the epic new campaign.

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(Image credit: Kenzo)

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(Image credit: Kenzo)

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(Image credit: Kenzo)

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(Image credit: Kenzo)
Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.