October marks the start of Breast Cancer Awareness Month, an annual campaign to increase public understanding of breast cancer, the second-leading cause of death among women. In doing their part to join the conversation, many brands have debuted products in the month's signature color—pink—while others are offering special promotions.
Every time you purchase one of the pink-hued items (or participate in the store event), a portion of the proceeds will go toward charities like the Breast Cancer Research Foundation, Bright Pink, and the Susan G. Komen Foundation.
So today, we've picked out some of the products and promotions from our favorite brands that are participating in the fight against cancer. And if you're in search of a new water bottle, a purse, or a blouse, consider supporting one or all of the great labels featured below. Plus, it'll feel great knowing your purchase is going toward helping those affected by this disease.
Scroll through to shop some of our top picks.
Fabletics is releasing a baby-pink and bright blue capsule collection featuring three two-piece sets, with proceeds of the sales going toward Fashion Targets Breast Cancer.
Rather than offering a single product, Ann Taylor is hosting a Shop for BCRF event from 5 to 7 p.m. on October 12 where 10% of all sales after taxes will be donated to the Breast Cancer Research Foundation.
White and Warren will donate 20% of the purchase price of selected items, including this beanie, to the Susan G. Komen Foundation's Greater New York City Chapter.
Lonely commissioned a local New Zealand artist, Ophelia Mikkelson, to create a drawing for a Breast Cancer Awareness Month T-shirt. One hundred percent of the proceeds of each sale will go toward the Breast Cancer Foundation in New Zealand.
With every purchase of S'well's iconic Bikini Pink bottle, the brand will donate 20% of the retail price to the Breast Cancer Research Foundation.
During the month of October, Sam Edelman will donate 10% of all sales from in-store and online purchases of two popular shoe styles (the Hazel heels in neon pink and the Felicia flats in berry suede) to the Breast Cancer Research Foundation.
In honor of Breast Cancer Awareness Month, Rebecca Taylor will be donating 50% of the proceeds of this top to the Triple Negative Breast Cancer Foundation.
Dooney & Bourke donate 20% of the proceeds earned from each tote sale to the Breast Cancer Research Foundation.
Aerie has teamed up with the nonprofit organization Bright Pink on a limited-edition T-shirt. With every purchase, Aerie will donate 100% of the profits to the foundation, whose mission is to focus on health and inspire women to practice prevention at an early age.
Missoni and Jennifer Lopez have partnered up with Saks Fifth Avenue on a limited-edition T-shirt. One hundred percent of every sale will go to 12 local cancer charities, including American Cancer Society, Breast Cancer Research Foundation, and TGen Foundation.
Gap will donate 15% of the purchase price of selected products (including this cozy sleep set) to the Breast Cancer Research Foundation.
For more information on how you can join the fight against cancer, visit the Breast Cancer Research Foundation.