The 8 Places San Francisco Girls Love to Shop

It's been close to four years since I left San Francisco and made the cross-country trek to a shoebox-size apartment in NYC. Even though it's been a while, I still miss the shopping in San Francisco. Don't get me wrong, there are plenty of great stores here in New York, but there's something unexpected about San Francisco's take on relaxed California style that sends me back to my favorite shops every time I'm back in town.

But as I can no longer claim to be local, I figured it was about time to revisit where the city's coolest girls are currently shopping. Below are eight stores that offer up some of the best shopping in San Francisco. So if you're planning a trip to the Bay Area in the coming months, you'll want to add these shops to your to-do list (along with a visit to Bi-Rite for ice cream, of course).

Read on to check out SF's coolest clothing shops.


Fun fact: The popular online retailer actually has a shop below its offices in San Francisco's Mission District. Pop by to pick up the staples you're constantly drooling over online.

Freda Salvador

If you're on the hunt for some new (and chic) shoes, you'll want to stop by one of the Freda Salvador shops, which are chock-full of the brand's It-girl footwear.

General Store

Yes, it's worth the trek to the Outer Sunset just to pop by this eclectic shop with a backyard that's perfect for sunbathing (when the morning fog burns off).

Hero Shop

Founded by a Vogue alum, Hero Shop is a go-to shop for both local designers and established favorites alike. While it's only been around since 2014, it's already earned a spot in the heart of fashion-loving locals.


While San Francisco's Financial District isn't necessarily a fashion mecca, it's impossible to resist a visit to Legion, a store nestled between Chinatown and FiDi. From quirky-cool accessories to basics with a twist, you'll definitely find something to take home with you.


While this shop is technically outside of the city (it's located in Oakland), McMullen is a favorite of women from across the Bay Area. Owner Sherri McMullen has an eye for designer duds that you're likely to spot on street style stars along with her clients.

The Voyager Shop

There's just something so fun about stepping into The Voyager Shop in the Mission. From the eye-catching art and accessories to the California vibe, you probably won't want to leave.


Looking for something unique? You'll want to visit Anaise, a shop with a carefully curated collection of artsy yet feminine clothes and accessories.

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