Apparently, This Is the Most Popular Swimsuit Color of 2017

In an effort to combat the blazing summer sun, why not invest in a swimsuit color that makes you feel cool both literally and figuratively? Handfuls of our favorite retailers and swimsuit designers have been churning out one particular color this season that caught our eye—blush pink. At first, we took note of the ballerina-inspired aesthetic many of these light pink suits had, but now it's clear that it's not just the ballerina-inspired swimsuits that are catching fire, it's swimsuits clad in ballet pink overall.

From common retailers like Topshop to under-the-radar Australian swimwear brands like Zulu & Zephyr, this pale pink bathing suit hue is selling like crazy, and there is no denying it. When a trend starts small, as this ballerina swimsuit trend did, and then expands into something more general (light pink swimsuits overall), you know that people are buying it and bloggers are endorsing it. Once you take a glance at the endless shopping selection below, we guarantee you'll see what all the hype is about.

Go on to see some of our favorite light pink swimsuit Instagrams, and shop the trend for yourself.


✌️️ @masonrosephoto x @zuluandzephyr ????

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DOWN BY THE WATER | The Jardine Criss-Cross One-Piece, shop with link in bio ???? #FLLSWIM

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Wild Wood Bikini • @beecooper @masonrosephoto #zuluandzephyr

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Go on to shop the best light pink swimsuits on the market.