I Tested Some Theories About Instagram Photos

Recently, there’s been a lot of talk about the Instagram algorithm. Whether or not it’s affecting which posts my followers are seeing, I’m not sure. There are no conclusive answers, and my guess is that the whole thing is purposely shrouded in mystery. But one thing is clear: People are spending more and more time on the app—myself included. Use of the app has risen so high that Instagram is actively building tools for users to monitor their time spent on the platform. Instagram co-founder Kevin Systrom recently confirmed the new feature, stating “We’re building tools that will help the IG community know more about the time they spend on Instagram—any time should be positive and intentional.”

I know that I can get lost in the app myself, so I purposely try to limit my time on it. But I do use the app to be inspired. I love learning about cool new fashion brands and experiencing travels to far-flung locations secondhand, but I also use it to post photos on my personal Instagram account. Whether it’s a simple #ootd, a travel pic, or a photo from my very first Chanel show, I enjoy documenting cool moments with photos and sharing them with my small community of followers. But some photos perform better than others, and as I’ve noticed wide divides in engagement on my posts, it’s made me curious about some theories I have. So I decided to test them out. Ahead I’m sharing my findings with what performed best, including the post that got 300% more likes than my typical photos.