Thanks to Blue Ivy Carter, we've been paying attention to Gucci's adorable kids' clothes for a while now. The tiny tot wore the brand while sitting front row at the Grammys, to an advanced screening of Beauty and the Beast, and for a chic photo shoot with Beyoncé in Paris. (Does she live the life or what?) Now we're obsessed anew: Gucci has released its latest children's campaign, and the images are simply too cute for words.
Featuring all of the brand's signature looks—aka lots of hot pink, embroidery, and fun prints—the pint-size collection is just as chic as the adult version. Of course, the clothes still come with Gucci-level prices, but even if you're not planning on buying the new wares, we guarantee the photos will brighten your day. Have you ever been more jealous of chic kids?
Scroll down to preview the Gucci children's campaign.
Pink is officially the It color of the season.
How could we not be obsessed with this jacket?
The Hawaiian shirt just got the Gucci treatment.