In the fickle world of fashion, many trends come and go within a matter of weeks or months. Despite the odds, some manage to surpass expectations and last way beyond the average trend lifespan. The latter case definitely applies to today’s topic of pajama-dressing. The trend’s unwavering support by designers, celebrities, and shoppers has made it clear that no matter what form it takes, boudoir-inspired everything is here to stay.
For this reason and more, when designing our spring Who What Wear collection for Target, we knew we both had to include the trend and evolve it. Since we’d already mastered the dress and shirt iterations, the logical next step was suiting. Enter our pajama vest and crop for Target. It’s everything you could want in an outfit and more because it’s both affordable and versatile. You can wear it alone, layer it over a sweater or blouse, or even wear the pieces separately with other basics… the possibilities are endless! And as we’ve done with some of our other favorite pieces from the collection, today we’re giving you an exclusive behind-the-seams look at the inspiration for the piece, straight from our co-founders, Hillary and Katherine.
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On their inspiration for the piece:
“Pajama dressing is a trend that continues to be important to us and the Who What Wear collection, but we’re always trying to think of ways to take it beyond the expected silky shirt, which is why we’re so excited about this look. We created a matching trousers-and-vest set that brings in a hint of pajama dressing through contrast piping but is polished enough to wear to the office. You can style the vest over a turtleneck or bodysuit now, while it’s cold out, and then wear it wrapped as a shirt come late spring and summer. Even better: both pieces look great on their own, so it’s truly a versatile set!” — Hillary Kerr and Katherine Power
Katherine wearing the piece layered over a black turtleneck at our first runway show.
Our first-ever sample:
Making sure the fit is perfect.
In our spring campaign:
Perfect for weekend strolls.
Even better for pictures.
What would you like to see us design? Tell us in the comments, and you just might inspire our next collection!