Without a doubt, one of our favorite trends to emerge in the past year has to be the hoodie. I mean, how many other things can you say are It girl–approved yet still comfortable, easy-to-layer, and totally functional? Not many, right? For this reason and more, we knew this trend wouldn't be going anywhere anytime soon, so knew we had to make our own version. Enter our deconstructed hoodie for Target. It's everything you could want in a sweatshirt and more, but unlike many of its of-the-moment counterparts, it's affordable, too! And as we’ve done with some of our other favorite pieces from the collection, today we’re giving you an exclusive behind-the-seams look at the inspiration for the piece, straight from our co-founders, Hillary and Katherine.
Scroll through to get started!
On their inspiration for the piece:
“A cozy sweatshirt is a no-brainer when it’s chilly outside, but how do you make this casual essential work in your everyday wardrobe? That was the question we asked ourselves when creating the Deconstructed Hoodie. Our answer was simple: Design a lightweight piece that’s perfect for layering, slim down the silhouette, and give it a raw-edge hem that’s slightly cropped. The result is a pullover that’s casual, cool, and versatile—it works with everything from a sequined pencil skirt and ankle boots to a jean jacket and leather leggings.” — Hillary Kerr and Katherine Power
The first-ever sample:
"Do we like it?"
"Duh—to the 'yes' rack you go!"
Shop the hoodie:
What would you like to see us design? Tell us in the comments, and you just might inspire our next collection!