The Under-$40 Dress You Can Wear With Everything, Everywhere

Picture this: a lightweight summer dress that is both simple and full of details, can be dressed up or down, has a belted waist so it fits your body perfectly, comes in two classic prints, and can be yours for less than $40. Sounds too good to be true, right? We can see why you’d think that, but thanks to our very own Target collection, such a piece does exist. It’s our Who What Wear Belted Ruffle Dress, and here at the office, we simply can’t stop raving about it.

As such, as we’ve done with some of our other favorite pieces from the collection, today we’re giving you an exclusive behind-the-seams look at the inspiration for the piece, straight from our co-founders, Hillary and Katherine, as well as a look at how some other stylish ladies have been wearing it.

Scroll through to read what they have to say, see the dress in action, and shop it for yourself.

What would you like to see us design next? Tell us in the comments, and you just might inspire our next collection. After that, shop our full summer line including shoes, bags, tops, and more.