Picture this: a lightweight summer dress that is both simple and full of details, can be dressed up or down, has a belted waist so it fits your body perfectly, comes in two classic prints, and can be yours for less than $40. Sounds too good to be true, right? We can see why you’d think that, but thanks to our very own Target collection, such a piece does exist. It’s our Who What Wear Belted Ruffle Dress, and here at the office, we simply can’t stop raving about it.
As such, as we’ve done with some of our other favorite pieces from the collection, today we’re giving you an exclusive behind-the-seams look at the inspiration for the piece, straight from our co-founders, Hillary and Katherine, as well as a look at how some other stylish ladies have been wearing it.
Scroll through to read what they have to say, see the dress in action, and shop it for yourself.
On their inspiration for the dress:
“The perfect early summer dress is lightweight but still gives you coverage, is simple and soft, and always has an interesting detail or two—and our Belted Ruffle Dress ticks all of those boxes! The bell-sleeve and ruffled skirt take the simple silhouette to the next level, style-wise, while the airy, soft cotton feels heavenly on your skin, no matter how hot it gets. Style it with a colorful chunky sandal for date night or a simple sneaker for daytime; either way, we’re certain you’ll get tons of wear out of it!” — Hillary Kerr and Katherine Power
On the streets:
What would you like to see us design next? Tell us in the comments, and you just might inspire our next collection. After that, shop our full summer line including shoes, bags, tops, and more.