We called it earlier this year, Brianna Lance is one fashion star everyone should be following on Instagram. Today proved our point when the Reformation creative-at-large, musician, editor, and stylist announced the launch of her menswear label, Basic Rights. The contemporary label, co-founded with fellow musician Freddie Cowan and tailor David Chambers, is described on the brand's Instagram page as, simply, “An idea for men”—think solid T-shirts, button-downs, and lots of denim all priced between $50 and $500.
In an interview with Vogue Brianna explained, “The idea is to offer simple pieces that you can build a wardrobe out of, and then if you want to add in some crazy vintage jacket that you found or a super-colorful piece, you can.”
What new labels are you excited to shop this year? Tell us in the comments!
Opening Image: Basic Rights via Vogue