Reformation's Designer Just Launched a Menswear Line

We called it earlier this year, Brianna Lance is one fashion star everyone should be following on Instagram. Today proved our point when the Reformation creative-at-large, musician, editor, and stylist announced the launch of her menswear label, Basic Rights. The contemporary label, co-founded with fellow musician Freddie Cowan and tailor David Chambers, is described on the brand's Instagram page as, simply, “An idea for men”—think solid T-shirts, button-downs, and lots of denim all priced between $50 and $500.

In an interview with Vogue Brianna explained, “The idea is to offer simple pieces that you can build a wardrobe out of, and then if you want to add in some crazy vintage jacket that you found or a super-colorful piece, you can.”

Keep scrolling to see a sneak peek of Basic Rights styles launching today on and then shop Reformation clothes we love.



Proud to announce our new men's line @basicrights is live online today. #linkinbio

A photo posted by Brianna Lance (@breez_lance) on


Basically... We are live today...

A photo posted by @basicrights on


A photo posted by @basicrights on


A photo posted by @basicrights on

What new labels are you excited to shop this year? Tell us in the comments!


Opening Image: Basic Rights via Vogue