The impact of Instagram on the modelling industry is a hot topic right now. Traditionally, models were booked for jobs based just on talent and whether they fit the vibe of the brand. However today, social followings, #GirlSquads, and famous parents all come into the mix. The rise of celeb-models like Gigi Hadid, Kendall Jenner, and Hailey Baldwin who each have huge numbers of Instagram followers, has naysayers debating whether they’d be there in the first place if it weren’t for their followings. We think they deserve these top spots—you can’t deny these girls have something magical about them.
In honour of this hot-topic, we dug around for the Australian models with growing social accounts—they’re the ones we’re keeping an eye on, because if big following equals success, we’re expecting to see a lot more of these girls.
Keep scrolling for the fresh-faced Australian models we’ve got our eyes on for 2016.