The beauty about Snapchat is that it feels so intimate. But the worst part? Finding the right people to follow. We’ve rounded up our ultimate must-follow list of Australian fashion insiders. Get a real-time glimpse into what their work day is actually like, what they eat, how they exercise and most importantly—what they’re wearing.
And while you’re at it, make sure you’re following us—WhoWhatWearAu— for what goes on in the Who What Wear Australia offices. What will you see? Other than desk-side happenings, you’ll find behind-the-scenes snaps of the events we attend, and close up looks at our favourite new season collections, as we see them.
Keep scrolling to see our favourite fashion insiders on Snapchat.
Looking at what bloggers get up to during the day is one of our favourite pastimes. Talisa Sutton, who heads up Badlands Blog shows us what fashion events she attends, what she’s eating and who she’s hanging out with.
As well as being a Who What Wear Fashion Contributor, Pendleton is the publisher and editor of beauty website Gritty Pretty. Follow her to for a sneak peek into the busy life of a digital entrepreneur (plus some amazing beauty tips).
Credits: Bec & Bridge Cést La Vie dress ($220)
Nadia Fairfax, of Fairfax Journal, has one of those lives everyone desires. Her life sees country after country and party after party—all while wearing the most incredible outfits. Another case of serious FOMO.
Credits: Max Mara skirt (worn as dress)
Jessie Bush is one of the originals. Her personal and street style website We The People has been around for years, and we’ve loved watching it evolve. Right now, she’s travelling the world so you’re sure to find a good dose of travel inspiration and food envy.
Credits: Witchery Sleeveless Fringe Knit ($140)
If you follow our Who What Wear Australia Fashion Contributor Hermione Underwood on Instagram, you’ll see she has does a lot of jumping from one country to the next. Right now, she’s in London—follow her for an up-close look at what she’s buying, where she’s eating, where’s she’s shopping and what she’s getting up to in the U.K.
Credits: Giambattista Valli skirt and top
What do you love to post on Snapchat? Share your thoughts in the comments below and then shop some of our favourite Snap-worthy dresses.