This Is How You Get the It Bag That No One Else Will Have

Finding a great bag may not be easy, but if you've ever struggled to pick the perfect purse, we've found an awesome option for you.

London-based designer Anya Hindmarch is making purse shopping even easier by offering a build-your-own-bag option. Shoppers can customize and create their own bag, and then they can take it home on the same day.

Starting today, the new feature launches in New York with Barneys, but don't fret if you aren't in the area. The build-a-bag option will be available globally in all of Anya Hindmarch's stores starting next week. Anya Hindmarch is already known for a love of personalization (and for providing bags to A-list clients like Emma Watson), so this next step elevates the shopping experience to a whole new level.

Before you check out Anya Hindmarch's website, watch how the Anya Hindmarch build-a-bag process works, and shop some of our favorite Anya Hindmarch bags below.


Anya Hindmarch

If you can't get enough Anya Hindmarch, read up on how the brand's A-list clutch is made.

Opening Image: Julien Boudet/BFA/REX/Shutterstock